Podcasts about raving fans

Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your ecommerce business with the best software tools, service providers, and funding options.Highlight Bullets> Here's a glimpse of what you would learn…. Current challenges of margin compression in e-commerce, particularly on Amazon.Strategies for navigating cash flow challenges in the evolving e-commerce landscape.The importance of adopting an omnichannel approach for e-commerce brands.Insights on the transition from Viably to E-commerce Sellers HQ and its impact on sellers.The significance of understanding FBA fees and optimizing supply chain operations.The necessity of financial acumen and establishing clear Key Performance Indicators (KPIs).The disconnect between perception and reality in business performance metrics.Managing overhead expenses and identifying major expense buckets for e-commerce businesses.The implications of seeking external funding and understanding cash flow dynamics.The role of technology and automation in the future of e-commerce.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Oz Merchant, founder and CEO of E-commerce Sellers HQ. The discussion centers on the pressing challenges faced by e-commerce brands, particularly those selling on Amazon. Key topics include margin compression, cash flow management, and the importance of an omnichannel approach. Oz shares his transition from Viably to E-commerce Sellers HQ, emphasizing the need for financial acumen and strategic cost management. The episode also explores the future of e-commerce, highlighting the potential impact of AI and automation. This insightful conversation offers valuable strategies for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Optimize Profitability to Combat Margin CompressionRegularly audit your Total Advertising Cost of Sale (TACoS) and aim for 15% or lower.Negotiate with suppliers for better pricing on bulk orders to lower Cost of Goods Sold (COGS).Monitor FBA fees and optimize packaging to reduce unnecessary costs.Prioritize Financial and Operational EfficiencyConduct regular overhead expense audits to eliminate wasteful spending.Streamline operations using automation tools to reduce manual workload and improve efficiency.Set clear Key Performance Indicators (KPIs) to track financial health and operational performance.Leverage Technology and Community for GrowthInvest in AI-driven tools for inventory management, customer service, and marketing automation.Engage in e-commerce communities, networking events, and industry conferences to stay ahead of trends.Follow industry leaders for insights on best practices and evolving e-commerce strategies.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comE-commerce Sellers HQAWP (Amazon Warehouse Program)Hello ProfitSeller BoardGorilla ROIAmazon FBA Fee ReimbursementAmazonWalmartShopifyTikTokChatGPTLeadership and Self-Deception by The Arbinger InstituteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Oz Merchant, and we are going to be talking about how to prevent the margin compression happening right now on Amazon, navigating cash flow challenges, and the mindset that you need to have to win in e-commerce in 2025. This episode is brought t...

Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he's operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from traditional careers to e-commerce entrepreneurship.Building and scaling multiple e-commerce brands.The significance of recurring revenue models for business sustainability.Strategies for enhancing e-commerce businesses through private equity and partnerships.The importance of mentorship and character in business success.Exploring innovative subscription models in traditional product categories.The necessity of diversifying revenue streams beyond platforms like Amazon.Conducting due diligence when forming partnerships with other brands.Understanding the financial implications of recurring revenue on business valuation.Celebrating small wins to maintain motivation and momentum in entrepreneurship.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Sean Travis, a former LA firefighter turned e-commerce entrepreneur. Sean shares his journey of building and scaling multiple e-commerce brands, coaching first responders, and collaborating with a private equity fund to acquire businesses with recurring revenue models. The discussion focuses on strategies for enhancing e-commerce businesses through private equity, partnerships, and investments, emphasizing the critical role of recurring revenue for long-term success and investment appeal. Sean offers actionable insights on creating synergistic partnerships, exploring subscription models, and aligning business strategies with end goals.Here are the 3 action items that Josh identified from this episode:Work Backwards: Define your end goal and ensure your strategies align with it. Whether aiming for a $100 million exit or a lifestyle business, your approach will differ significantly.Explore Recurring Revenue: Look for opportunities to implement a subscription or membership model in your business. This can provide financial stability and enhance your business's valuation.Partner with Other Brands: Consider forming partnerships with complementary brands or even competitors. This can lead to shared resources, expanded customer bases, and increased revenue potential.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comFresh Clean Threads (FCT)Rihanna's Savage x FentyAmazonShopifyWoocommerceTikTok ShopCostcoFunctional HeroBuy Back Your Time by Dan MartellThe E-Myth by Michael E. GerberAlex Hormozi on LinkedInLeila Hormozi on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King. Matt Clark from ASM. And Michael E Gerber, author of the E-myth. Today I'm speaking with Sean Travis, and we are going to be talking about how to play the game of e-commerce at a much higher level through private equity and partnerships and even investments. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or consultant to help grow your brand, I bring the hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale, reach out to me directly at Ecomm Breakthrough. That's with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Sean Travis. Sean is a former L.A. firefighter. He worked there for 14 years, and he built and scaled multiple e-commerce brands, allowing him to retire and pursu...

Mike is the owner & founder of Bullseye Sellers.  Founder of Impression Check at market research survey tool, and 5 new Amazon brands. He started off selling products at trade shows and eventually transitioned into selling on Amazon. In 2 months, he was able to grow to $30,000 per month in sales. In the first year, he made $80,000 per month. In his second year, $100,000 per month, and he kept doubling it every year after that.> Here's a glimpse of what you would learn…. Strategies for identifying trending products on TikTok for e-commerce.The importance of adapting products based on social media trends.Utilizing surveys and AI tools for product validation and design insights.The shift from traditional Amazon product discovery to social media-driven approaches.Market verification processes for assessing product viability.The significance of effective packaging and marketing strategies.Building a loyal customer base through engagement and feedback.The role of social commerce and user-generated content in modern e-commerce.Common mistakes in product development and the need for market alignment.Leveraging technology and software tools to enhance business operations and presentations.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Estey, founder of Bulls Eye Sellers and Impressions Check. They discuss leveraging TikTok to identify trending products and adapting these trends for e-commerce success. Michael shares his strategies for spotting trends on social media, using surveys, and AI tools to refine products for his brands. He highlights the importance of evolving marketing strategies, building a loyal customer base, and utilizing AI-driven tools like Gamma for efficiency. The episode offers actionable insights for scaling e-commerce businesses by embracing social media trends and innovative technologies.Here are the 3 action items that Josh identified from this episode:Leverage TikTok for Trend Discovery and Social CommerceStay updated on trending products by actively engaging with TikTok content.Encourage user-generated content and influencer collaborations to increase product visibility.Use TikTok as a primary marketing platform, not just for ads but for organic engagement and brand storytelling.Prioritize Strong Branding and Marketing InvestmentInvest in high-quality packaging and branding to make products stand out.Diversify marketing strategies beyond Amazon, utilizing platforms like TikTok, Instagram, and YouTube.Be confident in your product by allocating a budget for strategic marketing rather than relying on PPC hacks.Analyze Market Demand and Adapt QuicklyConduct competitor analysis to understand why certain products succeed.Reevaluate and relaunch stagnant products with better marketing, packaging, or positioning.Build a direct relationship with customers through surveys, engagement, and community-building to sustain long-term growth.Resources mentioned in this episode:Ecomm BreakthroughPickFuTikTokClickFunnelsHelium 10Google AnalyticsKeyword PlannerAmazon ArchetypeBullseye SellersGammaMatt ClarkEzra FirestoneSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Michael Estey, and he's going to be talking about how he finds trending products on TikTok, how he then is able to modify them using surveys and AI intelligence tools to be able to make them your own and your own brand, and how he's just seeing explosive success with those. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerc...

Ben is one of the Co-Founders and CEO of Superfuel AI, he's passionate about e-commerce  entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible.Highlight Bullets> Here's a glimpse of what you would learn…. The role of AI agents in scaling e-commerce businesses.Automation of routine tasks to reduce the need for additional staff.Competitor analysis and its importance for e-commerce sellers.Optimization of product listings, including images and keywords.Enhancements in advertising strategies through AI insights.The significance of quick decision-making in a competitive landscape.Future developments in AI technology for inventory management and pricing strategies.The balance between AI automation and human oversight in creative strategies.The impact of AI on operational efficiency and business growth.Encouragement for e-commerce professionals to adopt AI tools for improved decision-making.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ben Matthew, co-founder and CEO of Super Fuel. They discuss how e-commerce businesses can scale efficiently using AI agents, eliminating the need for additional staff. Ben shares insights on Super Fuel's AI capabilities, including competitor analysis, image and keyword optimization, and ad spend management. The conversation highlights the importance of quick decision-making and smart leadership in leveraging AI tools. Ben also shares his admiration for industry leaders and invites listeners to connect for further insights. This episode offers valuable strategies for scaling e-commerce operations effectively.Here are the 3 action items that Josh identified from this episode:Automate Pricing & Testing: Use AI to monitor competitors, adjust prices dynamically, and run scheduled price tests—freeing you up to focus on growth strategy.Cut Wasted Ad Spend: Let AI flag and remove non-converting keywords, and align your product listings with actual customer search terms for better ad performance.Streamline with AI Agents: Reduce manual tasks like competitor analysis and inventory planning by integrating AI tools, enabling faster decisions and leaner operations.Resources mentioned in this episode:Ecomm BreakthroughAmazonSuperfuel AIJungle Scout APIKeepa APIRitu Java's Newsletter; Ritu Java on LinkedInSean Riley (Founder at Dude Wipes) on LinkedInDeepak Mehrotra (Founder of California Design) on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Brandon Young from Seller Systems. Today I am speaking with Ben Matthew, and we are going to be talking about how you can scale your e-commerce business using AI agents without needing to hire more staff. He's got a super wicked smart AI software that he's going to be sharing. How he's able to do this, it maybe even can you run your business with one person and a whole bunch of AI agents to get to 100 million? That's a topic we'll say for another day, but that's the vision behind this. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you or someone you know is ready to scale, or looking for a coach or a consultant to really help them scale, reach out to me directly at Josh at Ecomm Breakthrough.Josh Hadley 00:01:00  Com. That's econ with two M's. And let's turn your dreams into reality. Today I am super excited to introduce you all to Ben Matthew. Ben is one of the co-founders and the CEO of Super Fuel. He is passionate about e-commerce entrepreneurs and their aspirations, and he is excited about bringing the advancements of AI to help e-commerce sellers scale in ways that they never thought possible. So with that introduction, welcome to the show, Ben.

Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive.> Here's a glimpse of what you would learn…. Simplifying complex variables in e-commerce for growth and profitability.Importance of understanding core metrics: revenue, profit, traffic, conversion rate, and average order value (AOV).Analyzing traffic sources to enhance revenue generation.Developing effective keyword strategies for targeted traffic and conversions.Utilizing creative strategies to improve brand messaging and product visibility.Focus on profitability through realistic expectations and key metrics like Total Advertising Cost of Sales (TACoS).Importance of inventory management and its impact on organic rankings and sales.The flywheel effect of maintaining optimal inventory levels for improved performance.Systematic approaches to operations, including regular monitoring and proactive problem-solving.Continuous testing and iteration of strategies to refine approaches and drive better outcomes.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Ari Zecher, co-founder of DeepSee Commerce, shares insights on simplifying complex variables in e-commerce to drive growth and profitability. Ari emphasizes focusing on key metrics like traffic, conversion rate, and average order value (AOV). He outlines a systematic approach for brands to boost topline revenue through traffic analysis, keyword strategy, and creative messaging. Additionally, Ari discusses the importance of inventory management, proactive problem-solving, and leveraging Amazon's features to enhance customer experience and conversion rates. This episode offers actionable strategies for scaling e-commerce businesses effectively.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize High-Impact Metrics for Growth – Focus on the key drivers of revenue and profitability: Traffic, Conversion Rate, and Average Order Value (AOV). Leverage tools like Google Analytics and Amazon Brand Analytics to track traffic sources, optimize listings for high-performing keywords, and ensure consistent branding across all product pages.Action Item #2: Improve Profitability by Managing TACoS and Returns – Monitor Total Advertising Cost of Sales (TACoS) to optimize ad spend and ensure efficient use of marketing budgets. Reduce return rates by refining product descriptions, using accurate imagery, and addressing common customer misunderstandings to protect margins.Action Item #3: Optimize Inventory to Maintain Organic Rankings – Avoid stockouts by keeping at least 45 days of inventory, as Amazon deprioritizes low-stock items in search rankings. Use data-driven forecasting, prioritize hero SKUs, and implement an inventory monitoring system to maintain visibility and sales momentum.Resources mentioned in this episode:Scoop DataData DiveHelium 10Jungle ScoutFathom Note TakerMonday.comDeepSee CommerceThe E-Myth by Michael E. GerberZero to One by Peter ThielMary Ruth OrganicsRidge WalletSimple ModernOperators PodcastBrandon Young on LinkedInEzra Firestone on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadl...

Want to know how to build an engaged community of raving fan clients who feel truly connected to your business? You're in the right place! Eric Thompson welcomes Michigan Ninja extraordinaire, Jon Zickert, and his Ninja Leadership Coach, Tracy Peterson-Nienaber, to the Ninja Selling Podcast. Jon shares the innovative strategies that have not only fueled impressive business growth (increasing volume by 38% in one year!) but have also fostered a vibrant team culture and a loyal client following. Dive deep into the concept of the "Z Crew," Jon's exclusive client community designed to maintain connection and provide ongoing value long after the transaction closes. Learn how this initiative, born from a desire to reconnect with past clients, utilizes branded events, targeted communication (including two monthly postcards!), and exclusive perks to make clients feel special and valued. Jon details the structure, benefits, and reception of the Z Crew, offering a replicable model for building your own client tribe. Beyond the Z Crew, Jon discusses the importance of team culture, starting meetings with gratitude, focusing on process over results, and the impact of consistent Ninja practices. He also shares takeaways from attending Ninja Now and the profound effect Ninja coaching with Tracy has had on making him feel truly "on purpose" in his business, leading to greater success and more personal time off. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you'd like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you'd like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jon Zickert (Michigan Ninja) & Tracy Peterson-Nienaber (Ninja Leadership Coach) Jon's Impressive Team Growth & Performance (120+ transactions, $55M+ volume) Building Team Culture: Starting Weekly Meetings with Gratitude The Core Question: How Will This Provide Value to the Recipient? Introducing the "Z Crew": Creating an Exclusive Client Community The Origin Story: Reconnecting with Past Clients Post-Installation Z Crew Mechanics: Invites, Events, Branding, and Exclusivity Benefits of Z Crew Membership: Gifts, Flow Plan (Email & 2x Postcards/Month), Events, Referrals, Vendor Access The Power of Invitation & Connection (Even if Clients Can't Attend Events) Jon's Ninja Now Takeaways: Doubling Down on the Ninja 9, Process Over Results The Impact of Ninja Coaching: Feeling "On Purpose" and Achieving Work-Life Balance Jon's "House" Analogy: Mindset (Foundation), Skillset/Ninja 9 (Roof), Action/Relationships (Framing) Key Takeaways: "...finished 24, serving 120 clients, but our volume went up 38% to 55 and a half million. So attribute a lot of that to the Ninja System." "We started off each meeting with sharing one gratitude... it kind of just starts that meeting out on that great mindset." "...anything we do with our business, we ask ourselves one question... how will it provide value to the recipient...?" "We wanted to create a community where past clients, friends or neighbors... we can stay connected, feel part of the journey." "...it's the thought of us inviting them to be part of something different and the ability for us to reach out to them..." "It doesn't matter even if they come or not. We want them to come... but all the people that can't... they're still feeling very connected to you. And that was... the intent of the task." "I don't need anything else, shiny or new... I just need to double down on the Ninja 9." "...my team has always been process focused, not results focused." "...for the first time in my career, I feel like I'm on purpose..." "Mindset's the foundation, skill set are the Ninja 9... actions really are your interactions with your people..." "Surround yourself with good people and good things are going to happen." Links: Website: http://www.NinjaSelling.com/Podcast  Email: TSW@NinjaSelling.com  Phone: 1-800-254-1650  Podcast Facebook Group: http://www.facebook.com/TheNinjaSellingPodcast  Facebook: http://www.facebook.com/NinjaSelling  Instagram: @NinjaSellingOfficial  LinkedIn: https://www.linkedin.com/company/ninjaselling  Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public  Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/

Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere.Highlight Bullets> Here's a glimpse of what you would learn…. Overview of Simple Modern's growth and success in the drinkware market.Discussion of the company's journey from inception in 2015 to achieving $250 million in gross revenue in 2024.Importance of product quality and innovative design in driving brand success.Strategic decisions made by Simple Modern, including focus on drinkware and partnerships with major retailers.Challenges faced by the company, particularly in cash flow management and manufacturing defects.The role of effective marketing strategies, including leveraging social media platforms like TikTok.Insights on the significance of competition in the drinkware market and its impact on brand awareness.The value of strong relationships with manufacturers and partners in navigating business challenges.Emphasis on data-driven decision-making and quick feedback cycles in e-commerce.Advice for entrepreneurs on resilience, adaptability, and maintaining a long-term focus in a competitive landscape.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bryan Porter, co-founder and Chief E-commerce Officer of Simple Modern. They discuss Simple Modern's impressive journey from its inception in 2015 to achieving $250 million in gross revenue by 2024. Bryan shares insights into the strategic decisions that propelled the brand to success, including a focus on product quality, innovative design, and effective marketing. He emphasizes the importance of strong partnerships, cash flow management, and resilience in overcoming challenges. This episode offers valuable lessons for business owners aiming to scale their e-commerce ventures to new heights.Here are the 3 action items that Josh identified from this episode:Master Cash Flow EarlyHire a strong CFO and explore flexible financing options—like delayed tax payments or supplier credit—to avoid growth bottlenecks.Double Down on Key PartnershipsBuild deep, win-win relationships with select manufacturers to secure favorable terms and reduce inventory pressure.Always Be Amazon-ReadyKnow the pros and cons of 1P vs. 3P selling, and have a solid contingency plan to handle unexpected platform disruptions.Resources & Links SectionEcomm BreakthroughAmazonTikTok ShopTargetWalmartWhole FoodsDisneyFBA (Fulfillment by Amazon)Vendor CentralSiena AISimple ModernPracticing the Way by John Mark Comer on AmazonThe Operators on YouTubeBryan Porter on LinkedInBryan Porter on TwitterSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Bryan Porter. Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple modern is a digitally native brand, having sold over 50 million bottles in less than ten years, and they did 250 million. You heard that right. $250 million in gross revenue in 2024. Simple. Modern has grown into a category leader ...

You don't have to spend your life being a spectator of greatness. You can be a participant. In this episode, I share the 3-part formula that's transformed my life from ordinary to exceptional. I break down the practical sequence that's allowed me to join remarkable projects, connect with extraordinary people, and attempt things beyond my current capacity.Whatever your dream is, this roadmap will help you to stop watching exceptional lives -- and start living one.---P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com---Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/https://www.facebook.com/scottewozniak------  Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

Hello Remarkable fans! We are so thrilled to introduce you to today's guest, Andrew Allman! Andrew is the Owner Operator of Chick-fil-A Murray and Chick-fil-A Fashion Place in Utah! He has had quite the journey going from being a Raving Fan of Chick-fil-A to becoming an Owner/Operator of his own location! Be sure to listen to the end, because Andrew even gives us a sneak peak of some new items coming to the Chick-fil-A menu! Learn more about Cooper Connect, here: www.cooperconnect.co  Cooper Connect is an independent entity and is not affiliated with, associated with, authorized by, or endorsed by Chick-fil-A, Inc. or its subsidiaries and affiliates. The name Chick-fil-A, Inc., along with its related names, trademarks, logos, and images, are the registered property of their respective owner. For official information about Chick-fil-A, Inc., please visit their website at https://chick-fil-a.com.

Pat Yates is a seasoned entrepreneur with a focus on e-commerce.  In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”.  Pat grew a single slipper kiosk business into a multimillion-dollar e-commerce focused business.  During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney.  In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an M&A advisor. He speaks on stages around the world and is an expert in the Ecom space.> Here's a glimpse of what you would learn…. Impact of "Shark Tank" on brand visibility and entrepreneur experiences.Importance of networking and community among entrepreneurs.Process and considerations for getting featured on "Shark Tank."Current challenges in the e-commerce market, including inflation and interest rates.Strategies for improving business performance before selling.Understanding business valuations and the significance of EBITDA multiples.Importance of preparation and accurate financial records for business sales.Actionable strategies for enhancing business value and growth.Role of technology and data analysis in e-commerce decision-making.Value of attending industry events for networking and learning opportunities.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes back Pat Yates, a seasoned entrepreneur and M&A advisor at Quiet Light Brokerage. Known for his successful "Shark Tank" deal with Robert Herjavec, Pat shares insights on leveraging the show's exposure, the importance of networking, and the current e-commerce landscape. He emphasizes the need for thorough preparation before selling a business, understanding financials, and maintaining realistic expectations. Pat also highlights the value of data-driven decision-making and the potential of AI tools to enhance business operations. This episode is a must-listen for entrepreneurs aiming to scale their businesses to new heights.Here are the 3 action items that Josh identified from this episode:Action Item #1 Consider "Shark Tank": Entrepreneurs with products that appeal to a broad audience should consider applying to "Shark Tank."Action Item #2 Maintain Accurate Financial Records: Running both accrual and cash basis books is crucial for understanding the business's financial position and preparing for potential exits.Action Item #3 Focus on Growth: Entrepreneurs should prioritize growth, especially if they are considering an exit.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comQuiet Light BrokerageExit Preneur PlaybookAmazon Business ReportsGoogle SheetsClaude AIChatGPTProsper ShowBillion Dollar Seller SummitThe E-MythDelivering HappinessScattered MindsShark TankBeyond the TankSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, the author of the E-myth. Today I am speaking with Pat Yates. He's actually a returning guest here to the ...

Building an unforgettable client journey is one of the most powerful ways to boost your design firm's reputation and success. In this episode, you'll learn how to create an experience that feels as luxurious and thoughtful as the spaces you design. Melissa walks you through the entire client journey, from the first website click to the final reveal, and shares how to transform your leads into loyal, raving fans. You'll discover how to attract your ideal clients, onboard them with intention, and keep them delighted every step of the way. Plus, Melissa offers real-world tips for clear communication, milestone celebrations, and gathering feedback that can skyrocket your brand's buzz. If you're ready to turn every project into a lasting relationship (and a referral engine), this episode is packed with the strategies you need! IN THIS EPISODE, YOU WILL HEAR: (00:55) Why your client journey is your brand in action — not just your workflow (04:08) How to ensure your website attracts (and qualifies) your ideal clients (09:45) Why setting expectations early prevents client frustrations later (19:02) The magic of a tangible welcome packet and why digital alone isn't enough (23:45) How regular client updates slash random calls and build massive trust (28:03) Creating WOW moments along the project timeline to counteract "whoa" moments SUPPORTING RESOURCES: Join the Design Business Freedom Facebook Group When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.Highlight Bullets> Here's a glimpse of what you would learn…. Future of affiliate marketing in e-commerceStrategies for brands to engage effectively with publishersImportance of agency partnerships in affiliate marketingNavigating relationships with publishers and overcoming competitionPerformance metrics and benchmarks for affiliate marketing successRecommended agencies for affiliate marketing supportBlending direct-to-consumer (DTC) and Amazon strategiesImportance of personalized outreach and tailored communicationLeveraging micro-influencers and niche creators for brand visibilityContinuous testing and adaptation of marketing strategiesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Leverage Agencies to Enhance ReachPartner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.2. Personalize and Strengthen Publisher RelationshipsTailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.3. Adopt a Dual Amazon-DTC StrategyBlend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaArcher AffiliatesDreamday on LinkedInJLS PR on LinkedInBlossom PMComscore on LinkedInImpactTikTok ShopDark Matter by Blake Crouch on AmazonChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...

I read a lot of books (200+ each year), and I'm often asked for recommendations. In this episode, I share why Necessary Endings by Henry Cloud stands out among these exceptional reads.When resources are limited but opportunities are endless, knowing what to cut becomes as crucial as knowing what to keep. This book changed how I approach both business and personal decisions - it might just change yours too.---Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward:      https://a.co/d/1PpfKOF---P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com---Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com  Connect with Scott on social media:  linkedin.com/in/scottwozniak/https://www.facebook.com/scottewozniak ------  Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)        Hosted by Ausha. See ausha.co/privacy-policy for more information.

22 years experience, over 100 homes sold consistently over the last 10 years. Small team focused on sphere and client care. Coach for RCC. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of social commerce in the evolving e-commerce landscape.Strategies for leveraging creator marketing on platforms like TikTok Shop.The role of user-generated content (UGC) in driving consumer trust and engagement.Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.The significance of thorough trend analysis and understanding audience demographics in creator outreach.Best practices for crafting effective outreach messages to creators.The iterative process of testing content styles and analyzing performance metrics on TikTok.The impact of commission strategies on creator collaborations and sales performance.The necessity of establishing social proof and initial sales data before engaging creators.Insights on navigating the creator landscape, including the value of collaborating with smaller creators.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.Here are the 3 action items that Josh identified from this episode:Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy.  Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators.  Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughAmazonLevantaImpact.comRakutenAspireCreator IQAmazon A+ ContentMy Magic HealerEuka.aiTikTok ShopKalodata InsightsLinkedInDarin SaulSix Thinking HatsChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm...

Go to www.LearningLeader.com for full show notes The Learning Leader Show with Ryan Hawk Episode #625: Anthony Consigli - Digging Graves, Playing Football at Harvard, Learning From Failure, Taking Big Chances, & Growing a Business From $3 Million to $4 Billion Anthony's great-grandfather came from Italy and he was a stone mason. He had 6 sons. He gave each a trade. His grandfather had a business mind. Then WWII came. 4 brothers went and fought. His grandfather and blind uncle stayed back to run the business. He brought his son into it (Anthony's dad) he was a heavy equipment operator. And did business leadership work after it. Hard Work: Born in 1967, 2nd oldest of 5 kids. Grew up in the 1970's remembering his dad always working 2 jobs including Saturdays as a heavy equipment operator in construction with side jobs at night, his mom as a night nurse with his grandmother watching them during the day. Hard work and work ethic were drilled into them by their dad, grandfather, and uncles who all were in construction. All had stoic personalities. Anthony started working full-time in the Summer, Saturdays, and school vacations in the 7th grade when he was 12. Cleaning the mortar off bricks from demolished buildings so that they could be reused, then digging and covering graves by hand at a bunch of local cemeteries.  Chopping wood and burning the rubber off electrical wire from demolished buildings so we could bring the copper to the scrap yard for cash. It was not your typical childhood but I can see now it gave me incredible life lessons at an early age that allowed me to flourish in business and be a strong leader. Anthony was a gravedigger -I was a big part of the business because it was a consistent revenue stream. Regardless of a recession, people were going to die. For that reason, his dad and grandfather never wanted to give it up. Anthony dug them by hand, year-round. When I was in high school I was in charge of laying out the graves to be dug for the recently deceased. As the Catholic Church was not known for great record keeping the coordinates were often confused. I would cut the sod, save it and then start digging; 7.5' long, 4 foot wide, about 5.5'deep. I had to take 22 wheelbarrows of dirt and wheel them up a plank onto a truck as that was the displacement from the coffin and concrete box. One night the phone rang at the house. My dad yelled at me to tell me I had buried the body in the wrong place. He may have had a few expletives in there. The next morning, I spent the day digging a new hole, moving the box to the new grave, and then filling in both graves while the family watched. I tried blaming the priest but this was a losing battle. Lessons like this taught us accountability. Own it. Do what you say you are going to do and clean up your own messes. Dump Truck Story - When I was 14  I was helping to demolish the interiors of an old convent and we were throwing all the old cinder blocks into a dump truck. My grandfather didn't have anyone available to go dump the truck so he showed me the different lever and buttons; the clutch, the PTO, and gears, and told me where to go dump the truck. I knew a little about how to drive standard but had never driven a dump truck so he told me to leave it in first gear. I drove down the Main Street of the town with a long line of traffic behind me as I was going about 5 miles per hour. I got to the dump site, got the truck in position, enacted the PTO let my foot off the clutch, and got the dump body to start raising. I remember being so proud of myself. Like I had made it as a man. All of a sudden the truck jerked up violently and before I knew what happened the truck cab was in the air and the truck was upright vertically. I had forgotten to open the tailgate so the load had shifted and flipped the truck. There were no cell phones so I walked about a mile back to the site very embarrassed to call my grandfather. Construction has no shortage of occasions to be humbled as there are so many changing dynamics at hand all the time. But at the same time, being thrown into situations like this gave me this incredible tolerance for risk.  It was embarrassing but you could overcome that embarrassment. 1997 - Anthony became the CEO. $3m business at that time. Anthony pushed for bigger work. 25 people at the company then. 2024 - $3.4B 2,400 employees. What happened? One big thing is a concept/book called Raving Fans by Ken Blanchard. Construction at the time was low bid, hard knuckles, people flipping the table, throw staplers. It wasn't friendly. It started to get more professional over time. “Raving fans makes sense to me. Apply how you treat people in hospitality to construction. We work hard on client service skills. Being really professional. There is so much repeat business. That was harder than I expected it to be. Clients were rewarding us work over and over again. We were nice people to deal with. Raving fans stayed with us. We've done a lot of jobs at Harvard or hospital systems. We've earned that reputation. I came into the business during a bad recession. That bruised me. I had to tell people I couldn't pay them. I worried about where money would come from.” The significance of their logo? The arch… The Arch is our logo and helps support these values. The arch is from the oldest surviving picture of our great grandfather who was a simple, hardworking, stone mason building this big stone arch. The arch denotes teamwork as you can't do it alone. It symbolizes forward progress, quality, and craft. All stuff we want to be associated with. Take Big Chances – We got through the first recession knowing we needed to be larger to be able to withstand the ups and downs of the economic cycle. We started taking some chances on some larger jobs with more demanding clients which was extremely stressful as we had no idea what we were doing. It was new territory.  This is where all the humbling experiences as a kid like digging graves helped as it gave me the courage to take some risks.  Failure isn't final and you can push through mistakes.  Football at Harvard - Learned more on the football field than in any classroom. Discipline to a process. All the players at Harvard are there for the love of the game. I was admitted to Harvard with OK grades, but I could snap a football and block.  I was surprised at the time Harvard accepted me.  Looking back on it now, I should have been shocked as I was a meathead.   At the same time, I think my blue-collar work history in a small family business, my being an Eagle Scout, and generally smart kid all helped. Harvard changed me in good ways despite my best efforts not to let Harvard change me in bad ways.  I had this perception of blue-blood kids walking around with ascots and monocles or hippies protesting every earthly transgression on the planet.  But that is not what I found.  I made the best friends of my life; incredible diversity with kids from every socio-economic strata you could think of.  Our team had a kid who was in an LA street gang and a kid who worked summers second shift in a limestone mill outside of Pittsburgh yet at the same time had a kid who was fifth generation Harvard who was just a nice guy.  Really smart but normal kids.  As much as I didn't want to change, I needed to change; be more open-minded, more curious, have better dressing and grooming habits, and manners. It meant being able to engage in meaningful conversation on heady topics; not Hulk Hogan and the WWF or how tough Chuck Norris was.  I would always say that I didn't learn much in the classroom at Harvard but that's not fair.  Liberal arts education is a bit under fire right now but it has served me well.  I learned more through exposure to different people, other students smarter than me who were in random conversations and late-night debates. I learned more on the football field as I learned more about resilience, how to lose, and how to prepare.  The liberal arts education gave me an appreciation for continued curiosity, learning, and study which may be a more important skill than any in a fast-changing world.  It was the well-roundedness I needed. Leadership in Construction - Leadership means different things to different people. It can be easy in some settings. In football, all the players wanted to play. For a job site in South Boston, you walk onto a job site, you have 300-400 that don't want to be there, some don't speak English, then we get a union group, or an architect has other ideas, then traffic, weather, and things you can't control. It's hard for a leader to keep everybody working in the same direction. That's a huge leadership task. I was thinking about that. A construction superintendent at 6 am is thinking about all of this stuff.  What makes someone good at that job? Sense of urgency, align and motivate hundreds of people, great planners, organized. Had a former Marine Vietnam Seargent who was great. A gym teacher who's awesome, he's in NYC with a job several city blocks. High sense of urgency, detail-oriented, motivates and aligns people. We do personality testing, and we've got a lot of people who are lower A and just as successful as higher A personalities. Such team players. Can put a team together. We like people who have played sports. Hiking – About 12 years ago, Anthony, his brother, son, and a few guys went out to hike a 10,000-footer in Colorado.  They met their guide who was this little, old dude who looked like he smoked pot fairly regularly.  As they looked to get started, Anthony asked him for the trail map and he said he didn't have one.  “How do you know how to get to the top?" He pointed to the top of the mountain and said “It's right up there, we just need to keep going up." But when they were at the top, Anthony realized it was just an analogy for their business. We just needed to keep taking one more step up. ESOP - Consigli implemented an ESOP (Employee Stock Ownership Plan) to make the company entirely employee-owned, fostering a culture of accountability, shared responsibility, and pride among their teammates, where employees directly benefit from the company's success and feel a stronger sense of ownership in decision-making; essentially, it aimed to create a more engaged and motivated employee base by giving them a stake in the company's performance.

You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience. Your success requires stepping into the spotlight authentically and creating a platform that will command attention. Let's explore how you can attract listeners and build impactful relationships by truly being yourself. COMMAND ATTENTION WITH THE POWER OF PRESENCE It's all about presence, not just the platform. We often get caught up in the technicalities of podcasting, from RSS feeds to sound quality, but those aren't the cornerstones of success. The true power lies in who you are when you're on the mic. I shared my journey in radio, learning the importance of presence from legendary hosts who commanded rooms. Your voice and personality are what make your podcast resonate. By leaning into your unique identity, you can become someone people not only enjoy but remember. This is how you command attention. UNIQUE VOICE, UNIQUE SUCCESS Finding your unique voice is key to distinguishing yourself from the sea of sameness. I spoke about how I transitioned from imitating others to discovering my own identity in radio. This critical shift allowed me to build a connection with my audience. When I made my shift, people began recognizing me on the street. This was not because I was famous, but because they felt they knew me through my stories and genuine engagement. The same principle applies to your content. To command attention, embrace your uniqueness and share your journey. This will grow your influence. DON'T SETTLE FOR JUST AN AUDIENCE Growing your audience isn't just about numbers; it's about creating raving fans who would follow you anywhere. Many content creators struggle because they aim for listeners rather than influence. When I worked with hosts like Oscar Trimboli, a listening expert, we transformed his show to highlight his expertise and personality. This in turn, drew in an audience keen on his insights. It's about moving beyond mere content to establish trust and authority with your listeners. LET ME HELP YOU ACHIEVE YOUR GOALS Being worth listening to in order to command attention isn't something that happens overnight. It requires strategy and commitment to share who you authentically are. That's why I'm here as your coach. Whether you're just starting or looking to level up, let me guide you. Together, we can refine your approach and uncover the aspects of your personality that captivate your audience. Visit podcasttalentcoach.com/apply for a personalized coaching session. Let's turn your podcast into a platform that leaves a lasting impact so you can command attention.

How do you take a business that thrives on repeat and referral business and supercharge it? Seychelle Van Poole has the answer—and it's a game-changer. With her team closing over 3,500 transactions and nearly $1 billion in sales, Seychelle has built a $75 million-per-year business where 80% of her transactions come from repeat clients and referrals.That's not luck—it's strategy. Seychelle shares how she took lessons from advertising and brand marketing and applied them to real estate, creating a seamless, scalable system that keeps clients engaged year after year. Her Raving Fans Program is designed to reward referrals in a way that feels organic, not transactional, and it has led to a 30-50% increase in referrals from the same database. She walks us through the psychology of why people refer, how to structure a program that keeps them engaged, and why thoughtful, high-impact client touches will always outperform traditional marketing.If you're looking for a way to grow your real estate business, this episode is a must-listen. Seychelle's approach is smart, strategic, and scalable. Tune in and learn how to build a real estate business that grows itself—one referral at a time!Resources:Learn more at herbestlife.comListen to the Empire Building podcastListen to Episode 14. Building a Successful Real Estate Business: Caroline's Four Pillars to an Elevated ApproachOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Advertising Inquiries: https://redcircle.com/brands

I had the privilege of sitting down with my friend Christine Soule, whose incredible life story will fill you with hope. Her story is a testimony that even the darkest moments can lead to the brightest futures. From a childhood surrounded by dysfunction to being trafficked as a young mother of three, Christine's story of transformation is nothing short of remarkable.During our conversation, she shares the turning points that led her from her lowest point to founding Providence Heights, a nonprofit that's launched 14 businesses and helped countless women discover their worth and potential.Whether you're facing your own struggles or leading others through theirs, Christine's insights give us practical wisdom for own journeys. Her story reminds us that no matter where you start, it's never too late to build a life you're proud of.---You can connect with Christine at: https://christinesoule.com/ and https://providenceheights.org/---P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com---Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/https://www.facebook.com/scottewozniak------  Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

Kurt Elster, he is currently helping Shopify Plus merchants like HOONIGAN make more money at his Shopify Partner agency, Ethercycle. He is hosting a podcast with over two million downloads: The Unofficial Shopify Podcast. He is developing public Shopify apps. And he is investing, advising, or both with: Govalo, PostPilot, and other select clients and P.E. firms. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from Amazon to Shopify for e-commerce sales.Differences in customer acquisition strategies between Amazon and Shopify.Importance of building an email list for customer engagement and retention.Utilizing Google Shopping for driving traffic to Shopify stores.Risks associated with relying solely on Amazon for sales.The significance of creating valuable content for SEO and customer trust.Exploring podcast advertising as a marketing channel.Strategies for establishing an online presence with a basic Shopify store.The role of Shopify Collective in expanding product offerings through collaboration.Emphasizing a long-term mindset and experimentation in e-commerce success.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kurt Elster, a seasoned Shopify expert and host of the Unofficial Shopify Podcast. Kurt shares his journey from retail arbitrage to becoming a Shopify specialist, offering valuable insights for Amazon brands transitioning to Shopify. Key strategies discussed include the importance of email marketing, leveraging Google Shopping, and utilizing podcast advertising to drive traffic. Kurt emphasizes the need for a long-term approach, focusing on content creation and customer engagement to build a successful Shopify store. This episode is a must-listen for business owners aiming to scale their e-commerce operations.Here are the 3 action items that Josh identified from this episode:1. Secure Your Brand's Digital Presence Early - Reserve your domain and variations as soon as you file for a trademark to prevent future challenges in securing your desired online identity. This simple step avoids costly setbacks and protects your brand's online presence from the start.2. Prioritize Consistent Traffic Generation - Transitioning to Shopify means proactively attracting customers. Focus on creating a robust traffic generation strategy, leveraging a combination of paid ads, SEO, and Google Shopping listings to draw in visitors and increase sales.3. Build and Engage Your Audience Through Email Marketing - Begin growing your email list early, as this channel is vital for nurturing customer relationships and boosting repeat sales. Set up automated emails like welcome sequences and cart abandonment reminders, and prioritize plain-text formats for a personal touch.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comeBayWordPressFulfilled by AmazonMeta AdsGoogle ShoppingiHeartMedia/iHeartRadioTikTok AdsChatGPTKlaviyoBeehiivGoogle Merchant CenterData Feed WatchShopify CollectiveGoogle Shopping IntegrationHow to Shoot Video That Doesn't SuckThe Unofficial Shopify PodcastHooniganAether CycleWalmart MarketplaceHarley FinkelsteinSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.&n...

Starting in real estate can feel overwhelming—especially in a city where you don't know anyone. That's exactly what Jeremy Allen faced when he moved to Virginia Beach with just one contact—his sister. Fast forward and he has built a thriving business fueled by raving fans and referrals. In this episode, Jeremy shares: - The mindset shift that transformed his business from struggling to thriving - How he turned every client into a fan who sends referrals - His unique strategy for hosting unforgettable client events - The exact system he uses to stay top-of-mind with past clients - How adding YouTube to his marketing plan boosted his business instantly If you're tired of chasing leads and want to build a business that attracts clients effortlessly, this episode is for you. Join us at the Agent Rise Summit! Get your ticket at agentrisecoaching.com/summit

What if your music school wasn't just a business, but a life-changing community? In this episode, we explore how small, thoughtful gestures turn everyday interactions into lasting connections. Learn how generosity can grow your music school, deepen relationships, and create raving fans — all without a big marketing budget.   davesimonsmusic.com

Financial advice is no longer just about offering services—it's about creating real, meaningful experiences for clients.  Because an experience unlike any other is the difference between a one-time sale and a lifelong client. You want to create experiences so exceptional that your clients aren't even interested in hearing about an alternative.  And, they can't wait to tell their friends and family about it. Fortunately, Dennis Moseley-Williams is a client experience guru and explains how to elevate your client experience to create raving fans and grow your business. You'll Learn: Why efficiency is the executioner of experience Why all advisors need a secret belief to share with clients The important distinction between service and experience Lessons about the client experience from The Ritz-Carlton A social media experiment to enhance the client experience *To sign up for Brendan's newsletter packed with resources to master the human side of advice → Click Here Connect with Brendan Frazier:  RFG Advisory LinkedIn: Brendan Frazier Connect with Dennis Moseley-Williams: Serious Shift | Inner Circle by DMW Strategic Consulting Dennis Moseley-Williams Strategic Consulting LinkedIn: Dennis Moseley-Williams About Our Guest:  Dennis is the founder of Dennis Moseley-Williams Strategic Consulting, a practice management company that helps organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities. A certified expert in the Experience Economy, Dennis helps organizations understand that customer experience is the predominant economic offering in the world today and demonstrates ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform – Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy. Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources. The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice. Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

We've reached the finale of our Learn How To Learn series. I've invited my friend Jonathan Crabb to discuss what might be the ultimate learning accelerant: learning together.You've built your personal learning system, mastered the fundamentals, and maybe even implemented some multipliers along the way. But what happens when you add another mind to the equation? It's not just addition -- it's transformation.Through stories of our reading retreats, peer discussions, and our unique "thinking partnership," Jonathan and I reveal how learning relationships can break through your perceived ceiling. And you can apply these same strategies and insights to your learning journey too. The right learning partner doesn't just help you grow faster. They help you grow in directions you'd never discover alone.As we close this series, discover why the journey from student to peer might be the most powerful learning path of all.---You can connect with Jonathan on Twitter at: @JonathanBCrabb ---P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com---Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/https://www.facebook.com/scottewozniak------  Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

In a world filled with noise and competition, standing out can be a challenge, and it's particularly daunting if you're a multi-passionate entrepreneur or Fusion creative. You're so good at so many things that defining a clear niche or brand identity can be hard. But what may look like a challenge is exactly what you need to captivate your Raving Fans' attention. In this episode, I'm sharing three secrets that you can start implementing TODAY to break out of the sea of sameness, along with the story of someone who defied expectations, became a force for good in the world, and is a celebrity in their niche. Together, we'll discover the keys to standing out in a noisy market and unlocking more freedom and ease in your business.

Neil Twa, Neil has 18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. He's been operating as an entrepreneur and business owner since 2007. Today he has served over 1000+ people during his coaching and consulting career, and currently supports over 200 clients in their Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M a year on Amazon FBA called Voltage Business Builders. They focus on creating business owners who scale using our company as an incubator. Highlight Bullets> Here's a glimpse of what you would learn…. Concept of an incubator model for Amazon FBA and e-commerce brandsComparison of incubator model versus aggregator model in e-commerceImportance of understanding business fundamentals for entrepreneursCriteria for selecting clients in the incubator programStrategies for scaling businesses to eight figures and beyondEmphasis on profitability and financial metrics in business operationsInventory management and its role in meeting market demandAdapting to changes in Amazon's ecosystem and algorithmImportance of optimizing product listings and understanding customer intentMindset shifts necessary for entrepreneurial growth and successIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Neil Twa, founder of Voltage Business Builders, to discuss advanced strategies for scaling e-commerce businesses, particularly through an incubator model tailored for Amazon FBA brands. Neil, leveraging over a decade of experience, shares insights into his unique incubator approach, which contrasts with the traditional aggregator model. Key takeaways include the importance of focusing on profitability, optimizing inventory management, and understanding Amazon's evolving ecosystem. Neil emphasizes the need for a coachable mindset and strategic product positioning to achieve sustainable growth and scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Implement a Product Audit with the “Greenlight Process”: Regularly categorize products by their profit potential—whether they have high growth potential, need improvement, or should be removed—to streamline inventory and enhance profitability.2. Optimize Listings for Algorithm Visibility: Ensure product listings include high-quality images and clear, concise descriptions. Avoid keyword stuffing, and instead focus on relevant keywords that align with customer intent to improve rankings on Amazon's evolving search algorithm.3. Make Data-Driven Inventory and Capitalization Decisions: Use metrics like unit ROI and sales velocity to plan inventory levels and optimize capitalization. Maintaining optimal stock is crucial for sustaining visibility and capturing market share within Amazon's A9 algorithm.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comThe High Voltage Business BuildersPatriot Growth Capital on LinkedInA9 AlgorithmCosmoShopifyChatGPTGrokThe BibleGood to Great by Jim Collins on AmazonSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Adam Heist. Today I'm speaking with Neil Toys of Voltage Business Builders, and with over a decade of experience selling in the Amazon FBA space, we are going to be talking about the specific levers and strategies you're going to need to employ in order to turn it into an omnichannel business and scale to eight figures and beyond. This episode is...

Mark de Grasse is the former president of DigitalMarketer. He has over 20 years of experience in various marketing positions, ranging from content development and digital marketing to brand management and business strategy. Mark was the host and primary educator for DigitalMarketer's Content Marketing Master Certification and Social Media Mastery Certification. He has created over 3,000 marketing tutorials ranging from content production to website design to marketing strategy.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by e-commerce business owners, particularly on platforms like Amazon.The importance of branding as a differentiating factor in a competitive marketplace.The shift from product-centric to brand-centric strategies in e-commerce.The impact of artificial intelligence (AI) on marketing and branding efforts.Practical applications of AI in enhancing marketing strategies and streamlining processes.The significance of storytelling and clear brand messaging in establishing a strong brand identity.Strategies for creating a cohesive brand narrative that resonates with customers.The role of customer experience in building brand loyalty and trust.Setting ambitious and measurable goals for brand development.The value of producing quality content to reinforce brand identity and engage customers.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley converses with Mark de Grasse, founder of the AI Branding Academy and former president of Digital Marketer. They delve into the critical importance of branding for e-commerce businesses, especially those facing fierce competition and rising costs on platforms like Amazon. Mark shares his framework for enhancing brand performance and emphasizes the shift from product-centric to brand-centric strategies. He also discusses leveraging AI to improve marketing efforts and streamline processes. The episode provides valuable insights for 6-7 figure business owners aiming to scale to 8 figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Shift to Brand-Centric Strategies: Move beyond focusing solely on product quality by developing a clear, quantifiable brand vision and creating a cohesive brand story. This shift helps build an identity that resonates with customers, making your brand more memorable and distinct in a crowded market.2. Leverage AI to Strengthen Your Brand: Use AI tools for content creation and market analysis to streamline processes and ensure consistency. For example, developing a custom GPT for your brand can help maintain a consistent voice across all platforms and assist in onboarding team members with aligned messaging.3. Define Your Unique Value Proposition: Articulate what sets your brand apart, such as expertise in a niche area, and set ambitious yet achievable goals, like becoming a market leader in your segment by a specific date. This approach makes your brand more relatable to customers and positions you as a trusted, knowledgeable resource.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAI Branding AcademyCanvaChatGPTCustom GPTMidjourneyMasterclassThe Untethered Soul by Michael SingerPatagoniaPelotonScott CunninghamSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject li...

This Episode Is Sponsored By The Inner Circle Mastermind Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today's episode, we're cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer.

As we near the end of my Learn How to Learn Deep Dive, I'm revealing powerful multipliers that can accelerate your learning journey. By now, you might already have a steady learning system in place. But even the best learning systems can begin to get stale or stagnate. Consider the strategies discussed in this episode as your "oil changes," or strategies to add on top of your foundational base. Your ceiling might be higher than you think. Add these multipliers on top of your foundational base, and watch yourself overcome setbacks, reach goals faster, and skyrocket to new heights.---P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com---Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/https://www.facebook.com/scottewozniak------  Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley's practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Master for the United States District Court for the Western District of Pennsylvania. Ference was selected to the 2022 Pennsylvania Super Lawyers list. In 2020 Stanley was recognized by Best Lawyers in America, Chambers & Partners, IP Stars and Super Lawyers. He has also been recognized as a Lawyer of the Year by U.S. News and the firm has been recognized as a Best Law Firm.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of protecting intellectual property (IP) for e-commerce businesses.Challenges posed by online counterfeiting and its impact on brand owners.Legal options available for e-commerce sellers facing IP infringement.Differences between patents, trademarks, and copyrights.Emotional and financial toll of counterfeiting on entrepreneurs.Strategies for enforcing IP rights and taking legal action against infringers.The role of online marketplaces in IP protection and their limitations.Mindset shifts for entrepreneurs regarding counterfeiting as a sign of success.Continuous monitoring and enforcement of IP rights as a necessity.Actionable steps for e-commerce sellers to secure and enforce their intellectual property.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses the critical issue of online counterfeiting with Stanley Ference, a leading patent attorney from Pittsburgh. Josh shares his personal struggles with intellectual property (IP) protection, emphasizing its importance for business growth. Stanley offers expert advice on navigating IP challenges, including patents, trademarks, and copyrights. He highlights the necessity of proactive legal action and continuous enforcement to protect e-commerce brands. The episode provides actionable insights for seven-figure business owners aiming to scale, stressing the value of professional legal guidance in safeguarding their intellectual property.Here are the 3 action items that Josh identified from this episode:1. Prioritize IP Registration and Enforcement: Secure patents, trademarks, and copyrights for your products, and be proactive in monitoring for infringement. Regularly enforcing these rights is essential to protecting your brand from counterfeiters and should be a core business practice.2. Consider Legal Action When Facing Infringement: When encountering counterfeits, consult with a legal expert to assess your options, even if you don't have formal IP protections in place. Legal professionals can help you navigate complex cases, and actions like asset freezing orders can have a significant impact on reducing counterfeit activity.3. Be Prepared for Ongoing IP Protection: Recognize that IP enforcement is an ongoing effort. Regular monitoring of marketplaces and prompt action against infringers will help maintain your brand's integrity and reduce the risk of long-term damage. Stay organized and informed to streamline your IP protection strategy effectively.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Brand RegistryApex Program for PatentsMy Life in Court by Louis NizerFerence LawBill Gates on LinkedInSteve Jobs on LinkedInSteve Wozniak on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope of My Amazon Guide. Today, I am speaking with Stanley Ferentz, one of Pittsburgh's leading paten...

Matt Kostan is the CEO of ProductPinion, and he revolutionizes brand growth through real consumer insights. His platform transforms shopper feedback into sales-driving strategies.A serial entrepreneur with over a decade of experience, Matt has scaled multiple seven-figure brands across Amazon, Kickstarter and retail. From product development to market domination, he is renowned for sharing actionable advice for e-commerce sellers through his engaging talks on world stages. Highlight Bullets> Here's a glimpse of what you would learn…. Innovative strategies for e-commerce sellersEnhancing product listings to improve salesImportance of consumer insights in e-commerceThe "million-dollar image hack" for product imagesIntroduction of the AI tool "Variations" for image creationUtilizing consumer feedback for optimizing listingsThe shift towards conversational search queriesBuilding brand reputation in competitive marketsEffective A/B testing strategies for product listingsLeveraging external press and relationships with journalists for brand visibilityIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Matt Kostan, CEO of Product Pinion. They delve into advanced e-commerce strategies to help 6-7 figure business owners scale to 8 figures and beyond. Matt shares actionable insights, including the "million-dollar image hack" for creating standout product images based on competitor analysis. He introduces "Variations," a new AI tool for generating effective Amazon listing images. The discussion emphasizes the importance of consumer feedback, continuous testing, and leveraging AI tools to enhance product visibility and drive sales. This episode is a must-listen for ambitious e-commerce entrepreneurs.Here are the 3 action items that Josh identified from this episode:Action Item #1: Implement the Million-Dollar Image Hack: Focus on creating standout product images by analyzing your competitors and leveraging AI tools for creative differentiation. Test multiple image concepts in a controlled environment to measure click-through rates and select the most effective one for your Amazon listings.Action Item #2: Leverage Consumer Feedback for Listing Optimization: Collect feedback through customer reviews and surveys to identify relevant keywords and descriptors that resonate with shoppers. Continuously update your product listings to reflect these terms, improving search visibility and relevance.Action Item #3: Adapt to Conversational Search: Optimize your product titles and descriptions for natural, conversational queries. Use consumer insights to identify commonly used phrases in your niche, and ensure your listings are tailored to the evolving search behavior of shoppers.Resources mentioned in this episode:Product PinionCanvaGoogle FormsHelium 10Jungle ScoutPerplexityChatGPTWirecutter (New York Times)Vetted (Forbes)Underscored (CNN)InovioDescriptThe 4-Hour Workweek by Tim FerrissBuy Back Your Time by Dan MartellAlex Moses PodcastAndrew SedlakDorian GorskiSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Matt Kostan, the CEO of Product Pinion. And today we have some amazing hacks. We've got AI tools that he's going to be sharing with us. We're going to be talking about how ...

Email is still one of the best ways to sell books. Discover how to grow an email list, engage your readers, and create emails that actually convert into book sales. Perfect for authors ready to build a loyal fanbase. Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Subscribe to my email newsletter to be notified about advance access coming in Spring 2025 - https://DaleLinks.com/SignUp MailerLite - https://DaleLinks.com/MailerLite (affiliate link) MailChimp - https://DaleLinks.com/MailChimp (referral link) Convertkit - https://kit.com Author Letter - https://authorletter.com/ Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts  My Books - https://DaleLinks.com/MyBooks  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Latest episode of Elvis on the Dental Fuel Podcast. Apple Podcasts:https://podcasts.apple.com/us/podcast/elvis-dahl-financial-mistake/id1683707577?i=1000689968481 Spotify: https://open.spotify.com/episode/2GyFDOvuGLdAp2Xkmulip8?si=N5DXdWrGT7-5xvwzAdYqIA Make sure you visit Ivoclar (https://www.ivoclar.com/en_us) at LMT Lab Day Chicago 2025 (https://lmtmag.com/lmtlabday). Ivoclar will be in their usual spot at Grand Ballroom A&B in the East Tower, on the Gold Level. Right across from the registration desk. Register today! (https://lmtmag.com/ivoclar) Make sure you come see VOICES FROM THE BENCH recording from the Ballroom all weekend! Attend the 99th Annual Cal-Lab Meeting (https://cal-lab.org/) Feb 20 & 21 at the Swissôtel in Chicago. (Connected to the Hyatt and Lab Day) Elvis & Barb will be *recording there Thursday night during the "Cocktail Hour" from 4:00 to 6:30 * Register today: https://cal-lab.org/annual-meeting This week we had the privilege of sitting down with the dynamic team from Amann Girrbach (https://www.amanngirrbach.com/en-us/). We kicked off the conversation with CEO Keith Clements, who shared his remarkable journey to AG. With over 20 years of experience in the dental sector, Keith transitioned from semi-retirement to leading Amann Girrbach, emphasizing the importance of a strong distribution model, highlighting the company's commitment to building trust with their dealer partners. Director of Operations Nick Pizzo followed up with insights into his extensive background in supply chain and logistics. After spending over a decade with Amazon, Nick brings to the company unmatched customer service experience. Industry veteran Maurice "Mo" Whitlock, who has been with AG for nearly a decade, brought a wealth of knowledge to the discussion. He emphasized the importance of customer experience with the motto "The relationship to me starts after the sale." This sentiment resonates deeply in a market where service can make or break a company's reputation. Throughout the episode, the team discussed the innovative changes they are implementing to enhance customer service. From remote repairs utilizing high-resolution cameras to a focus on technician training, AG is setting new standards in the dental milling space. Keith shared their vision of creating a customer-centric approach, all while celebrating every mill install they do. This episode is not just about the products; it's about the passion and commitment behind them. You are invited to Ivoclar (https://www.ivoclar.com/en_us)'s IPS e.max Panel Discussion Friday, February 22nd stating at 3:00 at LMT Lab Day in Chicago. Our very own Barb Warner will be on stage with Jessica Birrell, Stephenie Goddard, Mike Roberts, Jed Archibald and Dr. Ken Malament as they dive into the world of e.max. After the panel discussion, Ivoclar will host a Happy Hour to commemorate this 20-year milestone. So, please join us by registering at Labday.com/Ivoclar. Make sure you visit Aidite (https://www.aidite.com/) at Booth E-26 during your visit at LMT Lab Day Chicago (https://lmtmag.com/lmtlabday)! They will be there showcasing their exciting new products and cutting-edge solutions in digital dentistry. Attendees can explore hands-on demonstrations of Biomic stain & glaze (https://www.aidite.com/detail/materials/Biomic_Stain_Glaze_130_2.html) techniques and some of their other innovative technologies. Aidite will also host engaging lectures in Grand Suite 2, East Tower, covering topics such as EZneer (https://www.aidite.com/detail/materials/EZneer_113_2.html), 3D Pro-Zir, (https://www.aidite.com/detail/materials/3D_Pro_Zir_111_2.html) Digital Dentures, and their Aidite Cloud design service (https://www.aiditecloud.com/). Even before you go, you can stay updated by following @AiditeNorthAmerica (https://www.instagram.com/aiditenorthamerica/) on all social media platforms. Don't miss the opportunity to see how Aidite is shaping the future of dental labs! Special Guests: Keith Clements, Maurice “Mo” Whitlock, CDT, and Nick Pizzo.

Picking back up with the tenth installment of my Learn How to Learn Deep Dive, I'm revealing something counterintuitive: the key to learning isn't just about putting in more hours -- it's about mastering the rhythms of learning.The most successful learners don't just push harder -- they understand when to shift gears. It's about ebb and flow, imitating the rhythms we see in nature all around us. Drawing from my own journey learning Spanish, I demonstrate how small, consistent actions combined with strategic breaks can lead to remarkable growth. It's time to work with your natural rhythms, not against them.---P.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com---Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com Connect with Scott on social media: linkedin.com/in/scottwozniak/https://www.facebook.com/scottewozniak------  Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)  Hosted by Ausha. See ausha.co/privacy-policy for more information.

13.5 yrs in real estate, Rookie of the year & Member of the Leading Edge Society with Berkshire Hathaway, 3X Icon agent w/ eXp Realty, on the cover of Featured Agent Magazine November 2022, Cover of West Virginia Real Producers Magazine October 2022 [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Have you ever been at a child's soccer or football game, and there's that one kid who makes the winning goal—only to realize no one is there cheering for them?

Christyne Gray is a distinguished accountant, inventory planning expert, cash flow efficiency coach, certified tax specialist, and the visionary founder of She Profits Now. With a career spanning over 25 years, she has been a serial entrepreneur focusing on the retail industry since her college days. She has dedicated her career to helping high-achieving retail industry entrepreneurs create profitable and impactful businesses through her Financially Fabulous Coaching Program and her extensive experience in financial directorship and leadership.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of a profitability-focused mindset for e-commerce entrepreneurs.Overview of the "infinite financial loop" framework for financial management.Analyzing past sales metrics to identify strengths and areas for improvement.Recognizing opportunities and gaps in performance to inform strategic decisions.Planning for future profitability through actionable goal setting.Significance of effective inventory management and its impact on cash flow.Continuous evaluation and adjustment of financial strategies as businesses evolve.Creative approaches to financial management to engage entrepreneurs.Key financial metrics to monitor for better decision-making.Strategies for categorizing expenses to identify potential cost savings.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Christyne Gray, founder of She Profits Now, to discuss an "infinite financial loop" designed to boost e-commerce profitability. Christyne shares her expertise in accounting, inventory planning, and cash flow efficiency, emphasizing the importance of a profitability-focused mindset. Key takeaways include the 40-20-40 cash flow management rule, strategic inventory control, and the necessity of regular financial assessments. By following Christine's actionable steps, entrepreneurs can better manage their financials, optimize spending, and drive their businesses toward sustainable growth and higher profitability.Here are the 3 action items that Josh identified from this episode:Regular Financial Reviews & Profitability FocusSchedule consistent financial reviews to monitor your business's financial health and embrace a profitability-focused mindset. Invest in financial education to better understand key metrics and use that knowledge to make informed decisions that drive long-term sustainability.Strategic Sales & Inventory AnalysisContinuously analyze your sales and inventory metrics. Use customer segmentation and tools like Google Analytics to track performance. Apply the 40-20-40 rule for inventory pricing: 40% to cover cost, 20% for profit, and 40% for expenses to maintain balanced cash flow.Goal Setting & Continuous OptimizationImplement a SMART goal-setting process to plan for growth based on your sales data and inventory insights. Treat financial management as a continuous loop, revisiting and adjusting strategies regularly to stay adaptable and responsive to market conditions.Resources mentioned in this episode:She Profits NowAtomic HabitsChatGPT (Pro Version)Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael E Gerber, author of the E-myth. Today I am speaking with Christyne Gray. She is the founder of She Profits Now and today we are going to be talking about an infinite financial loop to make your business more profitable. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough dot com. That's e-comm with two M's. And then let's turn your dreams into re...

Most businesses are stuck in a never-ending cycle of chasing new customers, but what if the real secret to growth was right in front of you? In this episode of CEO School, host Suneera Madhani shares a game-changing perspective on business success: instead of constantly chasing new customers, focus on deeply serving the ones you already have. With over five years of running this podcast and building multiple businesses, Suneera has learned that loyal customers are the foundation of sustainable growth—and it all starts with making them feel valued. In this episode, you'll learn:  ❤️ Why customer retention is more powerful than customer acquisition

Art Koch, Art is a globally recognized supply chain transformation expert and consultant with over three decades of transforming business performance at mid-market and Fortune 500 companies. He's increased corporate valuations by over a billion dollars, utilizing his proprietary methodologies to improve customer loyalty, reduce inventory by over $250 million, and increase EBITDA by $100 million-plus annually. His new book is now available, titled The Supply Chain Revolution: Unlocking the Sustainable Profit Chain. Highlight Bullets> Here's a glimpse of what you would learn…. Importance of supply chain efficiency in e-commerceChallenges and inefficiencies in inventory managementConcept of inventory as a depreciating asset"Art's Law" and its implications for business complexityStrategies for analyzing sales data to improve inventory practicesNeed for data integrity and inventory accuracyBuilding strong relationships with suppliersImportance of professional development and employee engagementRole of artificial intelligence in improving lead time accuracyFostering a culture of operational excellence and continuous improvementIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Art Koch, founder of Art Koch Management Consulting and a renowned supply chain expert. Art shares his insights on the critical role of supply chain efficiency in e-commerce, emphasizing the pitfalls of excessive inventory. He explains how inventory often masks deeper operational issues and depreciates over time. Art introduces "Art's Law," which highlights the disproportionate complexity driven by a small percentage of sales. He offers actionable strategies, including evaluating low-performing SKUs, ensuring data integrity, and hiring data experts, to help e-commerce entrepreneurs streamline operations and drive sustainable growth.Here are the 3 action items that Josh identified from this episode:Action Item #1: Streamline SKUs to Reduce Complexity: Analyze your sales data to identify low-performing SKUs that add complexity without contributing significantly to revenue. Consider eliminating or consolidating these SKUs to simplify inventory management and lower operational costs.Action Item #2: Ensure High Data Accuracy for Effective Inventory Management: Aim for near-perfect data accuracy (99.999%) when managing inventory, especially if using third-party systems. Invest in software tools like Power BI to track and report data accurately in real-time.Action Item #3: Foster Strong Supplier Relationships for Reliability: Build long-term agreements with suppliers rather than relying on spot buying. Maintain open, regular communication to keep suppliers informed about your inventory needs and forecasts, ensuring better support and reliability.Resources mentioned in this episode:Six SigmaSo StockedInventory PlannerPower BIChatGPTThe Supply Chain Revolution: Unlocking the Sustainable Profit Chain by Art KochThe Long Game by Dorie ClarkArt Koch Management ConsultingThe Supply Chain RevolutionElon Musk in LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Art Koch. He is the founder of Art Koch Management Consulting, and today we are going to be talking about why inventory is evil and art has a fantastic response as to why inventory is evil. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce businesses to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring...

I read a lot of books (200+ each year), and I'm often asked for recommendations. Out of the many books from last year, there were 12 non-fiction books that I gave a 5 star rating. In this episode, I share why Decoding Greatness by Ron Friedman stands out among these exceptional reads.Ask a legend in sports, business, or art about how they achieved their success, and you'd likely find a wealth of knowledge about their strategies, mindsets, and daily practices. If you want to be great in any category, you have to learn. Continuing our exploration of how to learn effectively, Decoding Greatness by Ron Friedman offers invaluable insights that build on everything we've discussed in our "Learn How to Learn" series. I cannot recommend this book highly enough. When going through your learning journey, always remember: you don't have to learn alone. You can learn from the greats. You can learn how *they* learned.Decoding Greatness -- How the Best in the World Reverse Engineer Success:       https://amzn.to/3n8W9EYP.S.: If you have a brand, and you want to learn exactly how to transform it into a game-changer in your industry, then Legendary Brands Academy was made with you in mind. The online program will teach you the same exact systems and strategies we've been using to transform brands for the past 20 years. No more wishing things could be different -- no more theorizing without action -- no more saying "that's for other brands, but not for me." With Legendary Brands Academy, everything is designed for you to take action and see transformation in real time. You'll learn the step-by-step systems you can begin to implement today. So if you're ready to see real change, real results, and real Raving Fans for your brand, then you can check out Legendary Brands Academy here: www.LegendaryBrandsAcademy.com---Sign up to have Scott email you a weekly shot of energy, with 1 Cool Quote, 1 Deep Thought, and 1 Useful Tool. This is original content, not a repost of the podcast. You can find the sign-up section at the bottom of my website www.ScottWozniak.com Learn how Scott and his team of consultants can help you build a legendary brand at www.SwozConsulting.com  Connect with Scott on social media:  linkedin.com/in/scottwozniak/https://www.facebook.com/scottewozniak ------  Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)        Hosted by Ausha. See ausha.co/privacy-policy for more information.

Rich gives you some great ideas from the book “Raving Fans” on this TBT episode

Alex Yale, began his professional journey in M&A and strategy at Deloitte Consulting. Seeking new challenges, he moved into the tech sector, initially joining a small tech company that was later acquired by AT&T. He then transitioned to a partnerships role at META (formerly Facebook), where he spent six years in various partnerships and sales leadership positions.After his tenure at META, Alex and his family relocated to Boston, where he joined Thrasio, the largest Amazon FBA aggregator. As the General Manager of Angry Orange, Thrasio's most successful brand, he expanded the pet cleaning product line into major brick-and-mortar retailers such as Target, Petsmart, and Walmart.Driven by entrepreneurial spirit, Alex eventually started his own brand, Uncle Todd's, specializing in home cleaning and maintenance products. He also acquired Flip-It Cap, a former Shark Tank brand. Alex now successfully manages both eCommerce businesses, which operate across multiple channels, including an upcoming in-store launch at Walmart.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of retail diversification in e-commerce.Strategies for expanding sales channels beyond online platforms.The impact of changing market dynamics on e-commerce businesses.Insights from mergers and acquisitions and corporate strategy in e-commerce.The significance of product quality in building successful brands.Approaches to launching products on Amazon as a testing ground for retail.The role of packaging and presentation in consumer expectations.Pricing strategies and margin differences between e-commerce and retail.Challenges of entering retail, including securing shelf space and longer sales cycles.The necessity of continuous innovation and adaptation to maintain retail presence.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Alex Yale, owner of Uncle Todd's and Flip It Cap. They discuss the importance of retail diversification and maintaining high product quality in the evolving e-commerce landscape. Alex shares his background in M&A and strategy from Deloitte and Meta, and his journey into e-commerce. He emphasizes the need for a strong product-market fit on Amazon before expanding into retail, and the significance of strategic relationships with major retailers. This episode offers valuable insights for seven-figure business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Action Item #1: Leverage Amazon as a Testing Ground for Retail Expansion:Use Amazon to validate your product-market fit by analyzing reviews, sales data, and customer feedback. This provides proof of concept and helps refine your product before pitching to retail buyers.Action Item #2: Present a Compelling Case to Retail Buyers with Data and Differentiation: When approaching retailers, provide strong sales data and highlight your product's unique selling points. Demonstrate how it fills gaps in their product lineup and aligns with their customer base.Action Item #3: Design Retail-Ready Packaging to Capture Attention on Shelves:Invest in packaging that is not only durable but also visually appealing in a retail environment. Ensure it communicates the product's benefits clearly to stand out from competitors.Resources mentioned in this episode:Helium 10Jungle ScoutSeller SpriteAmazonChatGPTEndurance: Shackleton's Incredible Voyage by Alfred LansingHow I Built This with Guy RazLinkedInUncle Todd'sFlip It CapAngry OrangeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com

Send us a textIn 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. Listen and learn in this episode!Key takeaways from this episode:Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success.2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes.Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025.Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active.Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms.Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt.Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging.Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness.Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement.Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Andrew Morgans is the founder of Marknology. A full service marketplace agency that since it was founded in 2014 has worked with over 400+ brands, and consists of 35 team members. He has scaled dozens of brands on Amazon to 7 and 8 figures, and has spoken as a thought leader in the ecommerce space all around the world. He currently has equity or ownership in 9 brands on Amazon, manages and operates a warehouse and 3PL in Kansas City, and still loves getting his hands dirty fixing or improving brands small and large alike.  Highlight Bullets> Here's a glimpse of what you would learn…. E-commerce strategies focusing on Amazon and TikTok Shop.Importance of creative marketing in a competitive landscape.Challenges brands face in the current economic environment.Significance of content creation and storytelling for brand differentiation.Role of influencer marketing and collaboration with local creators.Strategies for optimizing Amazon listings and utilizing A+ content.Testing new sales channels and adapting strategies for growth.Leveraging TikTok Shop for direct-to-consumer relationships and data collection.Emphasis on continuous innovation and willingness to embrace change.Importance of evaluating brand narratives and unique selling propositions.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley engages with Andrew Morgans, founder of Marknology, to discuss advanced e-commerce strategies for scaling businesses on Amazon and TikTok Shop. Andrew emphasizes the importance of creative marketing and storytelling to differentiate brands in a competitive landscape. He shares actionable insights on content creation, leveraging influencer partnerships, and optimizing brand presence. The conversation highlights the necessity for brands to adapt and innovate, focusing on unique narratives and premium content to drive sales and build customer loyalty. This episode is a must-listen for business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Action Item #1: Enhance Storytelling with Creative Marketing: Develop a compelling brand story that differentiates your product from competitors. Utilize premium A+ content on Amazon and incorporate user-generated content (UGC) to build trust and connect with customers.Action Item #2: Leverage TikTok Shop: Use TikTok Shop strategically by creating engaging content and running ads behind high-performing videos. Gather valuable customer data through the platform for future marketing campaigns, improving your overall reach and ROI.Action Item #3: Optimize and Diversify Sales Channels: Continuously optimize your Amazon listings by focusing on hero products and storytelling. Additionally, explore new platforms like Walmart and Chewy to diversify your sales channels and stay ahead of market trends.Resources mentioned in this episode:TikTok ShopRumble.comYouTubeShopifyAmazonChewy.comWalmartAmazon Premium A+ ContentPostmatesUber EatsDoorDashBeautiful.aiThe Body Keeps the Score by Bessel van der Kolk on AmazonTribe by Sebastian Junger on AmazonMarknologyBallsyJesse J. Wroblewski on LinkedInJohn Derkits on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figu...

Mark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. As co-host of the Not Your Average Financial Podcast™, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.  Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.  Book “How to be an Amazon Legend and Fire Your Banker.” Highlight Bullets> Here's a glimpse of what you would learn…. Introduction to the podcast's mission and focus on e-commerce business leaders.Mark Willis's background and experience with business owners and e-commerce entrepreneurs.Common financing challenges faced by e-commerce businesses, particularly reliance on banks.Overview of Mark's book, "How to Be an Amazon Legend and Fire Your Banker."Concept of using dividend-paying whole life insurance as a financial strategy.Importance of having control over personal finances and becoming one's own source of financing.Discussion of non-direct recognition policy loans and their benefits.Comparison of whole life insurance policies to home equity lines of credit.Tax strategies that can complement the use of whole life insurance policies.Actionable takeaways for e-commerce entrepreneurs to enhance financial management and independence.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mark Willis, a certified financial planner and owner of Lake Growth Financial Services. They discuss financial strategies for e-commerce entrepreneurs aiming to scale their businesses. Key topics include overcoming reliance on traditional banks, using dividend-paying whole life insurance as a financing tool, and implementing effective tax strategies. Mark shares insights from his book, "How to Be an Amazon Legend and Fire Your Banker," emphasizing the importance of financial control and independence. The episode provides actionable advice to help business owners manage capital and achieve greater financial security.Here are the 3 action items that Josh identified from this episode:Action Item #1: Invest in the Right Places: Business owners should ensure they are putting their money into vehicles that will grow and provide liquidity when needed.Action Item #2: Implement Tax-Saving Strategies: It's crucial to work with a certified financial planner to identify and implement effective tax strategies.Action Item #3: Execute Financial Strategies: Taking action is essential; business owners should not just learn about strategies but also implement them to see real results.Resources mentioned in this episode:Lake Growth Financial ServicesFAFSAAugusta RuleFuture ToolsKickstart with MarkHow to Be an Amazon Legend and Fire Your BankerDebt: The First 5,000 YearsThe Holy BibleThe Lord of the RingsNot Your Average Financial PodcastSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I'm speaking with Mark Willis of Lake Growth Financial Services, and we're going to be talking a lot about how you can bank on yourself and become your own source of financing in your business. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your business to the next level, my team and I bring hands on experien...

When Patti Mara graduated from university in the recession of 1989, she couldn't get a job—so she made one up instead. In this episode, Patti shares how she's achieved entrepreneurial success, the exciting new project she's launching to support local businesses, and what she's learned as a long-time coach in The Strategic Coach® Program. Here's some of what you'll learn in this episode:The invaluable resource that Patti turned to when she realized she didn't know how to build a business.Some of the most helpful tools Patti learned in her first year at Strategic Coach®.The difference between tasks and results.The value in separating the fault from the problem.“magic” that happens in every Strategic Coach workshop. Show Notes: Entrepreneurship often emerges out of necessity, but being good at making up a job for yourself doesn't mean you know how to build a business.Strategic Coach concepts can dramatically shift an entrepreneur's mindset and ability to build a thriving organization.Every coach at Strategic Coach is also a Program member who uses Coach tools and concepts in their own business.What you sell is actually the vehicle for how you create value.Your business is the value you create to the people you want to work with.Everyone wants to feel like they're winning.When team members feel like their roles serve a greater purpose, the whole company culture shifts.And once you recognize team members as experts in their roles, you can encourage their innovation and sense of ownership.When you empower team members to solve problems rather than to focus on who was at fault, customer interactions get much better.Awareness and mindset are more impactful than specific skills when training team members. Resources: Blog: Time Management Strategies For Entrepreneurs (Effective Strategies Only) Unique Ability® The 10x Mind Expander by Dan Sullivan Turning Teams into Heroes and Customers into Raving Fans by Patti Mara UpSolutions Team Success Program Blog: What Is A Self-Managing Company®?   Tool: The Positive Focus® Who Not How by Dan Sullivan and Dr. Benjamin Hardy Podcast: Team Success pattimara.com wechooselocal.com

Aaron Biner, he originally started off selling footwear on Amazon in 2008. Eventually he pivoted to private label and is a current 7 figure seller on the platform. He currently runs his own agency Marketplace Nerd that is focused on helping sellers with consulting and managing PPC. Highlight Bullets> Here's a glimpse of what you would learn…. PPC (Pay-Per-Click) strategies for Amazon sellersConversion rate optimization techniquesImportance of understanding key metrics like TACoS and ACoSBalancing advertising budgets with profitabilityStrategies for optimizing PPC spend and traffic qualityDay parting and timing for ad campaignsPrice adjustments and their impact on salesSeasonal trends and inventory managementData-driven decision-making for performance trackingBuilding strong supplier relationships for better sourcing and pricing In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Aaron Biner, CEO of Marketplace Nerd, to discuss advanced PPC strategies and conversion rate optimization for Amazon sellers. Aaron emphasizes the importance of understanding key metrics like TACoS and ACoS to make informed decisions. He shares actionable insights on balancing PPC budgets, optimizing ad spend, and leveraging data-driven strategies to enhance profitability. The discussion also covers effective pricing tactics, the significance of building strong supplier relationships, and the necessity of continuous product launching. This episode is a must-listen for Amazon sellers aiming to scale their businesses amidst rising competition and costs.Here are the 3 action items that Josh identified from this episode:Action Item #1: Understand Your Numbers: Utilize tools for SKU-level profitability to make data-driven decisions.Action Item #2: Test Different Strategies: Experiment with various approaches and analyze the results to find what works best for your products.Action Item #3: Build Supplier Relationships: Meet suppliers in person to negotiate better pricing and ensure product quality.Resources mentioned in this episode:Scale InsightsPower BISellerboardHelium 10Jungle ScoutData DiveData RoverProphecyChatGPTSeller SessionsSreenath Reddy on LinkedInStephen Silcock on LinkedInRitu Java on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordova's and Michael Gerber, author of the E-myth. Today, I'm speaking with Aaron Biner, who is the CEO of Marketplace Nerd, and we're going to be talking a lot about PPC conversion rate optimization strategies that can help you survive the increased competition and fees on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your busines...

Jesse James Wroblewski, he has been at the helm of a New York marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The Book "505 Weirdest Websites Ever" and Fangoria as well as a plethora of other media outlets.He is ready to share his new vision for the world. He recently released a new book called Marketing For Supervillains: Diabolical Tips On Differentiation, Decommoditization™ and World Domination. Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by e-commerce brands due to rising competition, particularly on platforms like Amazon.Importance of brand differentiation in a saturated market.Strategies for combating commoditization and maintaining unique value.Introduction of the "universe of differentiation" with 12 distinct strategies.Examples of successful differentiation strategies, such as definitive cause alignment and product heritage.The role of storytelling and brand identity in creating consumer connections.Importance of exclusivity and scarcity in driving demand and maintaining premium pricing.Need for cohesive and professional brand assets to enhance customer perception.Emphasis on authenticity and approachability in branding efforts.Resources and exercises for further exploration of brand differentiation strategies.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes marketing expert Jesse James Wroblewski, author of "Marketing for Supervillains." They discuss strategies for e-commerce brands to differentiate themselves amidst rising competition, especially on platforms like Amazon. Jesse emphasizes the importance of creating a unique brand identity through exclusivity, storytelling, and cause alignment. He shares practical examples and exercises to help brands stand out. Key takeaways include the need for strong brand development, professionalizing brand assets, and leveraging unique differentiators to foster customer loyalty and drive profitable growth.Here are the 3 action items that Josh identified from this episode:Action Item #1: Invest in Brand Identity Development: Focus on building a unique, strong brand identity rather than relying on generic, private-label products. A well-developed brand that resonates with its target audience can command higher prices and maintain long-term loyalty. Align your brand with a clear cause or lifestyle that sets you apart from competitors.Action Item #2: Polish Your Brand Assets: Ensure all your brand elements, such as logos, packaging, and messaging, are cohesive and professional. Avoid disjointed branding efforts from multiple sources and aim for a unified brand presence that elevates customer perception and fosters trust.Action Item #3: Leverage Differentiators to Stand Out: Identify and emphasize unique aspects of your brand that competitors cannot easily replicate, such as exclusivity, product heritage, or a unique process. Differentiating through factors like scarcity or aligning with a specific niche or identity can create excitement and loyalty among customers.Resources mentioned in this episode:MidjourneyMeta AdsTikTok AdsMarketing for Supervillains: Diabolical Tips on Differentiation and Commoditization and World Domination on AmazonThe Win Without Pitching Manifesto on AmazonBlackened WhiskeyGinsuCaden LaneMr. Bubble on AmazonGreen GiantTomsBen & Jerry'sDoctor SquatchMagic SpoonSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast

Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of product differentiation in e-commerceStrategies for effective product development and innovationInsights on launching and exiting seven and eight-figure e-commerce businessesThe role of PPC (pay-per-click) advertising in driving sales and visibilityUtilizing AI tools to enhance e-commerce operations and marketingSourcing strategies and the significance of building relationships with manufacturersThe impact of consumer trust in product sourcing, particularly regarding country of originThe necessity of a robust intellectual property strategy for protecting unique productsDiversifying sales channels beyond Amazon for greater control and customer relationshipsThe value of customer feedback and iterative improvement in product developmentIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Create Differentiated Products: Stand out in a crowded market by offering unique products.Robust IP Strategy: Protect your innovations with utility or design patents.Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShazamShopifyAmazon PPCCanvaGoogle AdsGlew.ioPickfuProduct PinionAlibabaUpworkRich Dad Poor DadSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript Area...

In this episode of the Agent Rise Podcast, Neil Mathweg introduces a game-changing follow-up system for real estate agents—Matchmaking! Discover how to follow up with leads without feeling pushy or salesy and learn the key to staying top of mind during the buyer's dream phase. Neil shares his proven strategies to: Avoid being ghosted Serve leads effectively Build raving fans by going the extra mile Get access to the Matchmaking Tracker and start converting leads today. Text "matchmaking" to 833-500-1135 for a free guide. Don't miss this transformative approach to lead conversion! Chapters: [00:00] Introduction: The problem with follow-up systems [01:30] Why leads ghost agents—and how to avoid it [03:00] The birth of Matchmaking: Neil's breakthrough story [04:30] Understanding the buyer's dream phase [06:00] The story of criteria: Listening to buyers' needs [07:30] The three-pillar plan to find buyers and sellers [09:00] How Matchmaking accelerates the buying process [10:30] Overcoming unresponsive leads [12:00] Building raving fans with personalized follow-ups [13:30] Why most agents fail at follow-up and how to stand out [15:00] Get the Matchmaking Tracker and start today! Whenever you're ready, here are a few ways I can help you build a real estate business you love: 1. Free Resources: • Join our Free Facebook Group to connect with like-minded agents and access weekly tips. 2. Take the Next Step: • Buy the Agent Rise book and discover the complete framework to build a business you love. • Join my free masterclass on the 4 Critical Keys Every Agent Needs to Succeed in 2025. 3. Work with Me: • Hire me to speak at your next event—perfect for motivating your agents or team. • Join Agent Rise Academy and gain the clarity, confidence, and plan you need to succeed. • Sign up for Small Group Coaching (no more than six agents per group) for tailored support and accountability. 4. Join Us In Person: • Be part of the Agent Rise Summit (April 27-29) in Fort Myers, FL