Podcasts about Psychographics

When your brand focuses on a specific body shape, creating clothes that fit is fairly easy. But what if you are designing for specific psychographics instead of demographics? What does fit look like then? Heidi Keil is the founder of Humble Hearts Clergy Apparel. She designs clothes for female pastors and chaplains – which is super niched on both faith values and vocation, not necessarily body type. Manufacturing clothes and a business that fits has been a prayer-filled journey for Heidi, but she serves in this way because she loves it. In episode 115, hear how Heidi arrived at a size chart and a size range that fits the pastors she serves, why Heidi started Humble Hearts as a business but it's turned into more of a hobby within her lifestyle, and how Heidi's faith values and favorite bible verse inspire her humble approach to running her brand. Heidi began designing clergy apparel, at the request of her pastor, when she was a student in an Apparel Design program. It was something Heidi continued to offer, somewhat sporadically, while working in the costume shop at The Guthrie Theater following graduation. When the theater closed due to the pandemic in 2020 she turned her time and attention to creating a line of clergy apparel (mainly due to her own need for something to fill her time). Gradually, with the help of family, friends, past instructors and work contacts she slowly developed an online presence. Humble Hearts Clergy Apparel is in its 5th year.   Where does the name come from? "...live a life worthy of the calling you have received. Be completely humble and gentle; be patient, bearing with one another in love." Ephesians 4:1-2 Heidi shares: "This small business has been a wonderful way to blend my interest in fashion and apparel design with my faith." This episode explores: Fitting the customer The number of iterations it took to get the Humble Hearts size chart and size range right The things Heidi had to learn when she switched from her costume shop job to manufacturing clothing for Humble Hearts How Heidi learned what details and functionality are important for clergy apparel What changed when Heidi realized she didn't have to do everything herself Fitting the lifestyle Why Humble Hearts started out as a business and has now become more of a hobby for Heidi How Heidi's season of life allows her the time flexibility to run Humble Hearts How those around Heidi support her in this business The activity that has the biggest impact on sales for Humble Hearts Fitting the values Heidi's humble approach to running her brand How the liturgical calendar affects Humble Hearts' selling season How Heidi's work with Humble Hearts serves a greater purpose People and resources mentioned in this episode: Humble Hearts Clergy Apparel website Humble Hearts Clergy Apparel Instagram Heidi's email Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

Welcome to The Goode Guide, your ultimate career companion! In this episode, I'm joined by the incredibly talented Kristie Keever, a brand and marketing strategist who helped me take The Goode Guide to the next level. Kristie and I met several months ago, and through our work together, I've learned the importance of building a strong brand foundation. And trust me, I had a lot more questions than answers when I first started.In this episode, we dive deep into what brand clarity is all about and why it's crucial for anyone looking to expand their business or personal brand. We explore the behind-the-scenes work that goes into creating a brand, the foundational pillars you need to focus on, and why doing the hard work upfront pays off in the long run. Kristie shares her expertise on everything from understanding your target audience to developing your mission and vision. If you're an entrepreneur or simply someone looking to step up your career game, this episode is packed with valuable insights.Kristie explains how she helped me move beyond a vague idea to a clear, actionable brand strategy that truly feels authentic to my purpose. We also discuss the journey of discovering my target audience, refining my mission statement, and the importance of defining your brand's voice and tone. And of course, we touch on how to make all of this scalable and sustainable while staying true to your unique style.Timestamps: 00:00 - Welcome and Introduction: Meet Kristie Keever, Brand Strategist 02:45 - Kristie's Approach to Brand Clarity: A Deep Dive into the Process 05:10 - What Goes Into Building a Brand: The Four Core Pillars 10:30 - How to Find Your Target Audience: Understanding Demographics and Psychographics 15:00 - Crafting a Mission and Vision Statement that Reflects Your Authenticity 20:00 - Why Community Matters: How Kristie Helped Me Discover the Importance of Building a Supportive Network 25:00 - The Power of Brand Voice and Tone: How to Stay Consistent and Authentic 30:00 - The Transformative Process: Christy's Advice for Entrepreneurs and Women in Leadership 35:00 - Kristie's Advice for Her 25-Year-Old Self: Trust Yourself and Take ActionResources Mentioned: Christy Keever's Website Christy on Social Media: @KristieKeever The Goode Guide Website – Check out new resources, courses, and coaching offers!Thank You for Listening: If you loved this episode, please leave a 5-star review and share it with a friend, loved one, or colleague who's on their own career journey. Don't forget to subscribe to The Goode Guide podcast so you never miss a beat. Thanks for tuning in, and I'll catch you in the next one!

In this enlightening episode of The Voice of Retail, host Michael LeBlanc interviews Anabel Maldonado, Founder and CEO of PSYKHE AI, a company at the forefront of using psychographic intelligence and generative AI to transform the future of e-commerce merchandising. With a rich background that spans neuropsychology and luxury fashion—having worked with the founding team of Net-a-Porter—Anabel brings a unique perspective to the conversation about personalization, retail AI, and customer behavior.Anabel describes how PSYKHE AI solves a persistent problem in digital retail: ineffective, one-size-fits-all recommendation engines. Traditional AI personalization relies heavily on transactional history and assumes repetitive buying behavior. PSYKHE AI instead integrates the Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism—to determine what products emotionally resonate with users. The result is a real-time, per-user merchandising engine that reorders product pages based on deep learning and aesthetic psychology.Anabel explains that these psychographic insights allow PSYKHE AI to move beyond surface-level recommendations. Rather than bombarding consumers with lookalike products or static best-sellers, the platform dynamically surfaces items that feel uniquely “them”—even across unrelated categories like fashion, fragrance, and home décor. The system learns from user behavior and product interaction without relying on surveys or manual input, enabling meaningful personalization that adapts over time.The platform is particularly suited for large-scale, multi-brand retailers where product discovery is a challenge. PSYKHE AI delivers significant improvements in metrics such as conversion rate, time to transaction, and revenue per visitor, reporting uplifts between 17% and 35% through continuous A/B testing.Retailers with at least 50,000 monthly unique visitors and a product catalog with depth (four or more pages in key categories) are the ideal partners. As AI adoption accelerates, Anabel urges retailers to close the cultural gap between tech teams and merchants by embracing tools that reflect the emotional complexity of consumer decision-making.For those looking to stay ahead of the curve in retail innovation, this episode offers a compelling look at how emotional intelligence and AI can come together to redefine product discovery in e-commerce.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Weiter geht's in der neusten Folge unseres Podcasts CXEinfachMachen – diesmal mit einem Blick auf die Zukunft der Marktforschung. Zu Gast ist Dr. Tizian Bonus, Chief Revenue Officer bei Appinio. Gemeinsam sprechen wir über die größten Herausforderungen der Branche – von ineffizienten Methoden über mangelnde Aussagekraft bis hin zu disruptiven Technologien wie AI. Tizian zeigt, warum klassische Ansätze wie der AIDA-Funnel oder veraltete Zielgruppensegmentierungen nicht mehr ausreichen – und wie moderne, psychologisch fundierte Methoden nicht nur präziser, sondern auch deutlich handlungsrelevanter sind. Mit im Gepäck: Einblicke in Konzepte wie Mental Market Share, Psychographics und Marketing Science à la Byron Sharp & Jenni Romaniuk – plus viele praxisnahe Beispiele, wie Appinio Forschung neu denkt. Ganz viel Spaß beim Reinhören, Tizian, Sebastian & Lukas Tizian Bonus: https://www.linkedin.com/in/dr-tizian-bonus/ CXEinfachMachen Academy: https://cxeinfachmachen-academy.mymemberspot.de/ CXEinfachMachen: www.cxeinfachmachen.de Sebastian: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Lukas: https://www.linkedin.com/in/lukas-kauderer-a18473112/ CX fit Academy: https://www.cx-fit.com CXEinfachMachen - ein Podcast von Lukas Kauderer (CEO licili) und Sebastian Syperek (Principal UX Research - Kaiser X Labs. A company of Allianz) rund um den Bereich der Customer Experience, Marktforschung und dem Produktmanagement. In 30 - 45 Minütigen Podcast-Folgen sprechen die beiden über grundlegenden Themen rund um das Thema Kundenorientierung, zeigen Tools und Methoden des Customer Experience auf und erzählen über Ihre eigenen Erfahrungen.

This is part two of our series on psychographic alignment—if you missed part one, go back and listen so you're caught up. In this masterclass, I talk about why people connect more with why you do something, not just what you do. I also break down how drawing a clear line between you and your “enemy” (like long work hours or bad habits) makes it easier to attract the right people. And most importantly—do people really know what you stand for? Let's get into it. Show Notes: [01:45]#4 Someone's connection to why you do things matters more than what you specifically do. [16:33]#5 The best way to create psychographic alignment is to "do what politicians do". [33:37]#6 What you stand for must be clear to your audience. [40:41]Recap Episodes Mentioned: 2326: How To Market Like A Politician 1025: The Opportunity Is In The Opposites 2219: The 12 Work On Your Game Commandments Next Steps: Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://www.DreAllDay.com/Text) Work On Your Game University: http://www.WorkOnYourGameUniversity.com  Sponsor: AG1 by Athletic Greens: http://drinkAG1.com/WORKONYOURGAME  Get Dre's Emails FREE:  Http://WorkOnMyGame.com  Free Audiobooks:  The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com  The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com  Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free  Donate:  CashApp: http://Cash.app/$DreBaldwin  PayPal: http://PayPal.me/DreAllDay  Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know!  Dre on social media: Instagram [http://instagram.com/DreBaldwin] Facebook [http://Facebook.com/WorkOnYourGameUniversity] Twitter / X [http://X.com/DreAllDay] YouTube [http://youtube.com/dreupt]  Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/  All Episodes + FULL Work On Your Game Podcast archive at:  http://WorkOnYourGamePodcast.com

You've heard of demographics—age, income, location. But psychographics? That's where the real connection happens. In this masterclass, I break down the difference and explain why understanding how people think is more important than just knowing who they are. I share how psychographic alignment helped me build a loyal audience, even after I stopped making basketball content.  If you want people to stick with you long-term, this is a must-know. Let's get into it—part one of a two-part series! Show Notes: [08:23]#1 People don't care how much you know until they know how much you care. [16:48]#2 The stuff that you actually deliver does not matter nearly as much is that people feel aligned with you mentally, emotionally and with your values and principles.    [23:48]#3 People buy into personalities more than they buy into anything that is rational or logical.  [30:44]Recap Episodes Mentioned: 1364: Rejection Marketing: Drawing People In By Turning Them Away Next Steps: Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://www.DreAllDay.com/Text) Work On Your Game University: http://www.WorkOnYourGameUniversity.com  Sponsor: AG1 by Athletic Greens: http://drinkAG1.com/WORKONYOURGAME  Get Dre's Emails FREE:  Http://WorkOnMyGame.com  Free Audiobooks:  The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com  The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com  Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free  Donate:  CashApp: http://Cash.app/$DreBaldwin  PayPal: http://PayPal.me/DreAllDay  Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know!  Dre on social media: Instagram [http://instagram.com/DreBaldwin] Facebook [http://Facebook.com/WorkOnYourGameUniversity] Twitter / X [http://X.com/DreAllDay] YouTube [http://youtube.com/dreupt]  Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/  All Episodes + FULL Work On Your Game Podcast archive at:  http://WorkOnYourGamePodcast.com 

Send Katie a Text Message!! In this Success by Design Strategy Session, we're diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don't worry—this episode breaks it into actionable steps that feel authentic and effective.Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/proven-strategies-to-attract-dream-clientsWant to Go Deeper?Book a 1:1 strategy session with Katie to customize your marketing approach and build a business that works for you in 2025.

Tired of shouting into the void? In this episode Ceri reveals how creators can find their perfect audience without compromising artistic integrity. Using climate crisis art as a case study, Ceri demonstrates how identifying ideal clients can transform creative careers. Rather than changing your work to please others, it's about strategically connecting with those who already resonate with your message and using this in all aspects of your work, from creating to marketing. KEY TAKEAWAYS Defining your ideal client isn’t about changing your work or selling out. It’s about assessing what you already create, what you’re passionate about, and finding the people who care about the same things. Consider your clients demographics such as age, location and income. Psychographics are also important, things like their interests, values and beliefs and aspirations. Be as specific as possible, when you’re specific, you can tailor your marketing, your social media content and your pitches to speak directly to your ideal clients. BEST MOMENTS "You don’t need to change what you create. You just need to find the people who are already aligned with it.” “Who is most likely to resonate with your work? Think about age, occupation, lifestyle, and location.” “This isn’t about exclusion, it’s about making meaningful connections.” EPISODE RESOURCES PODCAST HOST BIO With over 30 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals. **** Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today! https://cerihand.com/membership/ **** Build Relationships The Easy WayOur self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today. https://cerihand.com/courses/unlock_your_artworld_network/**** Book a Discovery Call Today To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com **** Discover Your Extraordinary Creativity Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

We all have limited time, budget, and resources. So to make an outsized impact, small B2B marketing teams need to take a narrower approach to segmentation. But how do you actually do this? Marketing, sales and revenue expertd Adem Manderovic and George Coudounaris are going to share their proven process to not only segment the market, but deeply understand it and build trust with it.You'll learn how to:+ Identify your best-fit customers+ Build a roadmap of their buying journey+ Find out who is in-market vs out-of-market - so you know who to focus your attention on.Even better - Adem will show you how to do this without the fancy tools and tech!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Sales-Marketing Alignment03:00 The Predictable Revenue Model: Why It's Broken06:30 Market Segmentation: Your Competitive Advantage10:00 Why Narrow Targeting Drives Better Results13:30 Scoring Your Best Customers Effectively17:00 Firmographics, Psychographics, and Personas Explained20:30 Permission-Based Creative: Standing Out to Buyers24:00 Educating the 95%: Out-of-Market Strategies27:30 Cataloging the Market: A Step-by-Step Guide31:00 Building Feedback Loops Between Sales and Marketing34:30 Final Takeaways: Better Go-to-Market Strategies-----------------------------------------------------

Check out 6weeksurge.com. It's a six-week program where we dive deep into practical strategies that actually work, stuff I've used and seen transform gyms time and time again. We start January 28th, so don't wait too long! In this episode, Vince Gabriele shares "10 Smart Ways to Grow Your Gym," providing gym owners with proven strategies to enhance their businesses. Vince covers topics like deeply understanding your ideal client, optimizing operational metrics, and building robust follow-up systems. Packed with actionable insights and inspiring success stories from gym owners who transformed their businesses, this episode highlights the importance of marketing mastery, retention strategies, and pricing adjustments to drive growth and profitability. Key Points:Define Your Avatar: Vince emphasizes the importance of understanding your ideal client by analyzing geographics, demographics, and psychographics to craft targeted marketing strategies.Monitor KPIs: He discusses the value of a business "scoreboard" to track critical metrics like lead conversions, client retention, and usage rates, ensuring gym owners make data-driven decisions.Follow-Up System: Vince stresses the need for a structured follow-up system to convert leads effectively and includes strategies like nine-word emails and reactivation campaigns.Referral and Joint Ventures: Developing referral systems and partnerships with local businesses is presented as a cost-effective way to grow your gym's client base.Pricing and Profitability: Vince explains the psychology behind price increases and how to effectively communicate value to justify adjustments, ensuring long-term profitability. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Why do so many food & drink brands struggle on D2C? Why do MOJU or SURREAL absolutely kill it ?Jack Rubin knows D2C better than anyone I know The D2C Donny Honour to wax lyzzy about how he's built Purdy & Figg into a HUGE WHOPPA brand Love D2C or love Behavioural Science - you'll love this ON THE MENU: 1. Charlie Munger's Lollapalooza Principle for Building HUGE D2C Brands - Business Model - spend X make Y- Allowable cost of acquisition- Contribution on first order- Future order + continuity plan2. P&F Behavioural Science Context Reframe:  = “Cheapest candle vs. the most expensive cleaning product” + “Give your home a Spa Day”3. Behavioural Science Secrets behind McDonalds $ 1.2 Million Law Suit “1.2 million is one hourswork for McDonalds” 4. KFC and OGILVY Selling Fries In Australia - how to create intangible value through - Loss aversion- Social morning- Anchoring- Value pay off5. Food & Drink Brands YOU MUST “get out of the Super Market Mindset if you want REAL D2C success ” 6. P&F Relentless Focus + Three levers to grow any brand “founders make the mistake of doing all at the same time” New channelNew productsNew markets7. Founder HACK: “reading a book in the working day is the most underrated hack of all time”|  Effective > Efficient. 30000 ft vs. 3 cm problems 8. Why P&F Produce 10000 adverts a week using AIDA “Attention, Interest, Desire, Action”9. Why Curiosity is the birthplace of creativity = Maximise output NOT input10. KNOW YOUR MARKET “a bad team will win a good market, a good team will lose in a bad market” 11. Alex Hormozi D2C Sales Principle; “Time to value” + “Effort to value”: £10,000 Liposuction vs. £10 Fat Loss Book. 12. Alex Hormozi Context Shape Shifting “You believe what you want to believe” 13. Founders Ask yourself: What if we just DO ONE THING WELL for another 5 years?” 14. How AG1 7x Sales using "The Effective Executive"+ Seth Godin's “Psychographic” vs “Demographic” Rule 15. Leadership Principle: Instinct vs. Intuition “instinct is more physical”. train instinct

The demographic and psychographic information about your church is vital to establishing a healthy outreach plan. Jess and Thom show how this plan can be developed for your church. The post How to Develop a Church Outreach Plan from Your Demographic and Psychographic Report appeared first on Church Answers.

In this episode, I had the pleasure of chatting with Isaiah Douglass, the host of the Vet Success Podcast, about how data can revolutionize veterinary marketing. We dove deep into the ways practices can use data to not just attract but also engage and retain clients. It's packed with insights that are especially valuable for veterinary practices eager to leverage data effectively. We kicked things off by discussing the importance of demographic data in shaping marketing strategies. I emphasized how crucial it is to understand the local population's values and preferences rather than relying on assumptions about an ideal client. Isaiah and I both agreed that moving beyond assumptions and focusing on real community data can lead to more successful marketing outcomes. As we continued our conversation, we explored the significance of identifying target audiences based on buying styles and preferences. Isaiah shared how understanding whether potential clients are bargain hunters or value quality can shape marketing strategies. I added that finding a "starving audience" those eager for the services a practice offers - is key to successful marketing. We also touched on the types of data practices should collect, such as drive-time reports, to make informed strategic decisions. Isaiah highlighted the importance of making data actionable, sharing examples of how demographic insights can reveal growth opportunities. We wrapped up by discussing the role of psychographics in crafting resonant marketing messages and how practices can collaborate with local businesses to enhance visibility. This episode is a must-listen for anyone looking to navigate the complexities of data-driven marketing in the veterinary field.

Want your message to land with any audience? Discover how speaking to the psychographic transforms your talks into transformative experiences, deeper connections, and unstoppable growth.In this episode, Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels. Start thinking beyond demographics and dive into the psychographic mind of your audience. It's the bridge to deeper connection, higher conversions, and lasting impact. Don't just speak — land. If you want to elevate your speaking game, connect universally, and ensure your message lands every time, this episode is a must-listen!WHAT YOU'LL DISCOVER IN THIS EPISODE:Why demographics alone can't guarantee audience buy-in (00:35)A case study about three identical groups with wildly different reactions (01:26)Why avatars and demographics alone cannot predict who's really listening (02:50)What is a psychographic? (04:34)Spotting psychographic clues to find the changemakers (05:03)Questions that reveal mindsets (08:06)Why TED Talks resonate across ages and cultures (09:18)The Promise-Problem-Plan triangle to nail your psychographic connection (10:30)If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.Join the Speak More Collective.

Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show NotesConnect With:Tim Glomb: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show NotesConnect With:Tim Glomb: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

a brand building master class like you've NEVER head before Botivo Drinks | B corp are one of my fave brands The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZYYou're in for an ABSOLUTE TREAT ON THE MENU:1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation3. Make something your CONSUMERS ACTUALLY WANT “there's a difference between TASTY and IMPRESSIVE4. The 4 Brand tensions to brand (this is GENIUS)- cultural tension: the zeitgeist - category tension: white space + counter opportunity - consumer tension: who are they and why are they different - What can you do no one else can do6. Why BOTIVO created 21 characters for a dinner party with actual names who are their mates 7. Seth Godin's Psychographic vs Demographic “STOP Targeting Gen Zzzzzz” 8. Ray Dailio Brand Building Principles “In life think about 2nd, 3rd, 4th order consequences of decisions making” BUT in brand building “ think of 2nd, 3rd, 4th brand touch points to build real depth9. 2nd, 3rd, 4th order brand touch ponts = Slowwwwwlyyyyy introduce more touch points = increase occasions = increase consumption frequency = increase Rate of Sale 10. Stephen Pinker's Strawberry Cheesecake Principle: Priming people for perfect experience 11. Why BOTIVO act like a Theatre House = Set the stage = Theatrical tone of voice = Great brand = stories 12. Why hard is an unfair advantage + you need insane amounts of stamina ---------------------------------------------------------------------------------------------

Listen in as Melissa discussed:How she became a TikTok star.TikTok is not only a platform for young people.How to monetize your videos on TikTok.Using influencers to promote your business.Giving out valuable content in 15 secs.Psychographics.Repurposing content.Using ChatGPT to make content.Melissa also shares her thoughts on what makes a good client and how to get more followers on TikTok.  TIP OF THE WEEKMelissa: Embrace the cringe and just post the video. Start creating content even if it feels awkward at first. You never know which piece of content might resonate and impact others. For a free resource to help define your goals and message, visit melissaleahughes.com and check out “Three Steps to Brand Clarity.” Mark: Check out melissaleahughes.com. Melissa's website offers incredible insights, especially her books. If you're a parent, don't miss her children's book inspired by her viral TikTok. Visit melissaleahughes.com to learn more and access her valuable resources for both personal and business growth. WANT TO LISTEN MORE?Did you like this episode? If so, listen to another AOPI episode to hear more about passive income and how to create wealth by changing the way we think. "Are you ready to learn more about land investing? Just click HERE to schedule a call.""Isn't it time to create passive income so you can work where you want when you want, and with whomever you want?"

By focusing on the specific characteristics, pain points, and behaviors of your ideal customer, you can create impactful messaging that drives engagement and business growth. While a target audience is broad, an ideal customer persona hones in on a single, detailed profile representing your perfect customer. Narrowing down your focus to this ideal persona allows you to create more effective messaging that speaks directly to their needs and challenges. A helpful way to brainstorm your ideal customer is by reflecting on your best customers and identifying common themes among them. Conversely, consider your worst customers and why they weren't a good fit. One common mistake is not going deep enough into defining your ideal customer. When you go too broad, your messaging becomes generic, weakening its impact. Speaking to a broad audience dilutes your message, while focusing on one person makes it more powerful and resonant. Regularly updating these personas, especially in response to significant market changes, is crucial for keeping your marketing relevant and effective. The power of making the customer the hero of your story lies in understanding and anticipating their needs, which ultimately helps build stronger connections and drives your business's success. Quotes “An ideal customer persona is really thinking about your broad target audience and bringing it down to define one person.” “We're taking that broad definition and defining it as one person.”  “How old is that person? What's their socioeconomic status? What's their average level of education? How many kids might they have? Where do they tend to live in the United States? What are their hobbies? What do they like to read? What do they like to listen to? Right? Those are just some questions to help you go much deeper into your broad target audience and define a customer persona.” “I created ours, just to tackle the first part of that question, by actually thinking of who our best customers have been for the different things that we offer.” “Once you have customers that you're working with, actually taking time to reflect on, you know, what made them a great customer, or even what made someone else not your ideal customer, you know, just write down all the different things that you notice” “The biggest secret that I unearthed some years back is: we are often our ideal customer. Believe it or not, we're just a couple steps ahead of them.” “So many times, people create businesses to serve the needs of themselves or a person just like them, that until you sit down and actually write out your ideal customer persona, you don't realize how similar you are to them.” “Look inwards and think about where you were maybe a few years ago, before launching the business that you're launching, and thinking about who, who you were, what you were doing, and also think about what are the results you want to get for that person, because thinking about the results will help you better define their pain points, their challenges and why they're coming to you.” “The biggest challenge is just not going deep enough, people tend to go broad. And what happens when you go broad is your messaging sounds very general.” “If you're thinking about talking to a group of people versus talking to one person, specifically, your messaging isn't going to be as strong.” Links mentioned in this episode: Ideal Customer Persona PDF: https://buildmybrandid.com/wp-content/uploads/2024/01/biD_Ideal-Customer-Insight-Sheet_FINAL.pdf Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://a.co/d/feHZ3Eh

Today, Mackenzie and Ben discuss the importance of customer personas in marketing. They emphasize the need to understand who your ideal customer is and how to speak directly to them. Plus, take you through their FREE (yes, free!) customer persona worksheet step-by-step to help you create the perfect persona for your social media strategy. Download the free customer persona worksheet here.Follow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorAbout FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedule all of your social media, and provide you with the latest analytics for your social media accounts.Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

Three quarters of Americans take dietary supplements and that number continues to grow, especially post-pandemic. Pure Branding, a strategic consulting, market research and brand development agency for dietary supplement brands, highlights takeaways from its census-balanced market research that segments and captures supplement consumer attitudes and behaviors pre and post-pandemic.

Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show NotesConnect With:Tim Glomb: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show NotesConnect With:Tim Glomb: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

About the Episode:Ken Yarmosh, the founder of Savvy Apps, is an entrepreneur and business coach focused on helping consultants, solopreneurs, and founders build scalable systems and improve sales. He authored "App Savvy," which has sold over 12,000 copies. Ken was also a partner at Modus Create and currently works as a Fractional COO for companies like Content Growth.In this episode of "Uploading...," Ken reveals the secrets behind creating scalable systems that drive business success. He introduces the mnemonic DTA—Document, Template, Automate—as a key strategy for freeing up time for high-impact tasks. He also covers why marketing, sales, and client delivery are the lifeblood of any scalable offer and how to hyper-target your ideal "lighthouse clients." Ken shares his content strategy, particularly how he came up with the category "remote solopreneur" on LinkedIn and the effectiveness of daily publishing and repurposing content for conversion.Today, we'll cover:- Ken's system for business growth: Document, Template, Automate (DTA)- How to identify and target lighthouse clients- Ken's LinkedIn content workflow for daily publishing and engagement- The significance of focusing on conversion over virality in social media content- Challenges and benefits of building a remote agencyWhat You'll Learn1. Definition and Importance of Systems2. Content Strategy and Workflow3. Targeting and Client Engagement4. Business Growth Strategies5. Remote Work Benefits and ChallengesTimestamps03:19 Lessons from going against conventions in building a business07:21 Business systems — what are they and how to build one11:08 Framework for assessing challenges within businesses as a consultant13:28 How to turn your skills into an offer that gets you clients you want19:09 Looking at competitors, alternatives, and lighthouse clients22:20 Building a business through content as a solopreneur 27:20 Virality vs conversion in social media28:34 Ken Yarmosh's content workflow, from ideation to repurposingThe Future of Knowledge Work: "I do believe that we're going to be more powerful as knowledge workers, combining tools and AI with those knowledge workers, I don't think it's just like, hey, content marketers are going to be replaced by Castmagic or AI. I think that content marketers are going to find new lanes. It's called creative destruction." — Ken Yarmosh [00:08:08 → 00:08:29]Scaling Business Post-Automation: "The systems allow us as business owners to scale and to have control over that scale because we say, I'm not just gonna go replace this with another person." — Ken Yarmosh [00:09:03 → 00:09:13]The Three Pillars of Business Success: "When I look at most businesses, not saying all businesses, but most businesses, they largely are going to be driven by three systems: marketing, sales and client delivery." — Ken Yarmosh [00:11:44 → 00:11:55]Hyper-targeting Lighthouse Clients; “ A lot of the targeting is so generic, right? Title revenue and headcount, those are, that's a lot what people do to define their ICP. And I say the lighthouse client, we go deeper into things like the psychographics, right? How do they think? What are their pain points, the exegraphics? How does the company perceive themselves?” — Ken Yarmosh [00:15:09 → 00:15:27]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicKen Yarmosh - Business Coach at The Remote Solopreneur

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.   In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer explores the essential components of a buyer persona. She underscores the importance of understanding both the demographics and psychographics of an ideal client to create effective marketing strategies. Philippa introduces Sara, a 32-year-old freelance web designer, as an example, detailing her values, goals, and pain points. She also discusses where Sara spends her time online to inform targeted content creation. Philippa offers a fillable PDF workbook to help listeners develop their own buyer personas and invites them to a Q&A session and a free discovery call for further guidance.   Whenever you are ready, here are some ways that we can help you: Fillable PDF Workbook: https://shorturl.at/c58BR  Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  

In this episode of the Volunteer Nation podcast, Tobi explores the use of psychographics over demographics in volunteer recruitment, emphasizing the importance of understanding prospective volunteers' beliefs, values, interests, and attitudes to create more effective marketing strategies. Tobi shares personal anecdotes to illustrate the power of targeted advertising, drawing parallels to recruiting volunteers who align with an organization's cause, and guides you through creating volunteer personas based on psychographics to improve recruitment appeals. Full show notes: Episode 110. Using Psychographics to Improve Your Volunteer Recruitment Appeals Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

In a world rattled by constant upheaval – be it wars, economic shifts, or political turbulence – lawyers have an incredible opportunity to provide steadfast and reliable leadership in their communities. This episode zeroes in on the power of service and the importance of honing in on a specific niche to make a lasting impact with your business.   What You'll Discover: The Essence of Niche Marketing: Explore why broad, generalized marketing efforts fall short and how adopting a laser-focused approach on a well-defined niche is pivotal for effective leadership and service.   Psychographics in Legal Practice: Delve into the importance of psychographics – understanding the values, attitudes, interests, and lifestyle of your target demographic. Learn how this knowledge is key in refining your messaging and choosing the right channels to reach your audience.   Educational Outreach Strategies: Grasp the significance of educating your community on critical legal matters and how this positions you as the go-to expert.   Avoid Common Niche Pitfalls: Gain insights from Ali's live coaching with lawyers, offering a mirror to your own practice's clarity or lack thereof. Understand common pitfalls in identifying a niche, and how being too vague or too specific can hinder your outreach efforts.   This episode is a must-listen for any legal professional striving to carve out their space in the community as the trusted, go-to lawyer.    Join Ali as she guides one of her Personal Family Lawyer firm leaders  through the process of identifying, understanding, and effectively reaching out to your ideal niche, ultimately transforming your practice into a beacon of reliability and service.   01:24 The education clients need on incapacity and death, and deciding when to plan with or without a lawyer.   04:57 The type of clients the lawyers are meant to serve and what makes planning with a lawyer different   13:29 Audience targeting and how to narrow down client demographics, alongside specific examples from participants.   20:01 Single professional women managing careers and family responsibilities.  

Big Data, AI, + Psychographics – How Amazon, Google & Other Big Tech Keep You on Their Platform Revisited w/ Manu Aggarwal - AZ TRT S05 EP13 (228) 3-31-2024   What We Learned This Week: Netflix, FB, Amazon, Microsoft, Apple, Google/YT – Tech co's track all your data, create your profile and serve you what you like and connect you with others of the same interest and feed more interesting data. AI uses a Recommendation Model – you bought this, so you'll like this. This model is 100x smarter now than years ago (getting smarter) and goes deep down the data mine Psychological Tricks by software try to keep you on the platforms through notifications, messages, emails, and more tracking     Guests: Manuj Aggarwal https://manujaggarwal.com/   https://www.TetraNoodle.com     Manuj joins BRT to talk about engineering Big Data and AI for growth, to give us actionable insights from data, cyberspace, cloud adoption, on customer analytics & psychographics. So much of tech is inter-connected from AI to The Cloud to data analytics to solution architecture, and design in Software Manuj is a 20 year tech consultant with an extensive background in software and AI. His resume is vast, consulting, tech, software, patents, author, courses, and more. Manuj is originally from India of humble means, worked thru the Dotcom Bubble (lost his job), and now runs his own company, Tetranoodle with a office in Canada. The clients list is a who's who of tech, including Microsoft, IBM, and ING. His company has grown from 5 employees to nearly 30 in the last 2 years. You can also listen to his podcast – Bootstrapping Your Dreams, and a YT channel with business advice. Cloud Computing to process data has changed the game on Data. We don't need huge computer anymore. Moore's law has shown that computers get faster, while costs come down. CPU Processors are very fast and use 1 computer vs. many computers in a room in past.   Algorithms of today have gotten smarter, doing things that could not be done 20 years ago. AI/Algorithms are always improving, learning, they try, then fail, and learns more. It gets faster, and better. This model is 100x smarter now than years ago, and goes deep on data mining. Netflix, FB, Amazon, Microsoft, Apple, Google/YT – Tech company's track all your data, create your profile and serve you what you like and connect you with others of the same interest. Then they feed more interesting data. This is done thru their Recommendation Model – ‘you bought this, so you'll like this'. The power of the FB lookalike audience – take 500 people on your list, and can match 1000 characteristics of 2 billion FB users. Tech uses Psychological tricks to try to keep you on the platform through notifications, messages, emails, and more tracking. Per Manuj, the news over-blows the big tech data topic. We all use FB, Google and other tech sites for free. The price is your data. This data is being organized to enhance your experience and help you. Privacy – people usually do not comprehend how data privacy really works and constant trade off to use this technology. Manuj is working on projects to use AI to bring people together – tech can help bring people closer and get new opportunities. People adapt to tech and new jobs – future of work.         Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science   Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech     Investing Topic: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT     Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So the conversation develops around this concept. Enjoy! Love. Rich P.S. For most of human history, it wasn't called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

A teeny tiny intro as it's just Bruford this episode [0:00 – 2:38]. Pretty sure he mentions our excellent sponsor overlords though, Optimove and Clarion Gaming. WE LOVE THEM. Jon is then joined by Jon Bourke, CEO of Encompass Digital and Value Privacy, here to discuss the monetization of first-party data and the power of personalization in the iGaming industry. The Bourkemeister also introduces a brand-new buzzword to the podcast: psychographics! Jon explains the concept of psychographics and how it can be used to influence behaviour and encourage brand engagement. Bourke emphasizes the importance of creative messaging in attracting and retaining customers, and the need for granular data analysis to effectively target audiences. He also discusses the limitations of personalization and the importance of surprise and chemistry in customer interactions. Bourke highlights the potential for expanding the addressable audience and acquiring new players through data-driven marketing strategies [2:39 – 59:48]. There's a lot to unpick here… But fundamentally, data-driven businesses can acquire entirely new players quickly and elegantly, and it will leave you wondering just how much autonomy we have as humans when it really boils down to it. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It's awesome.  

If you're reading this, then you are obviously thinking about the future of farming. Join Scott Caine, president of Aimpoint Research, to discuss and learn about the Farmer of the Future 2.0, a new study from Aimpoint Research.  We will cover psychographics, tangible and intangible items, key drivers of change and economic uncertainties for the future of agriculture. Dairy Stream host Joanna Guza dives into the topic below with Scott: 1:21: Farmer of the Future in 2018, why 2.0 now?  2:32: What is the farm gate  3:10: Tangible and intangible items 5:04: Generations involved in the study    6:40: What is psychographics 7:39: Psychographics for the farmer of the future 10:31: Audience segmentation 12:02: National security and food security 13:34: Preparing the next generation 16:32: Geopolitical and economic uncertainties 18:25: Five key drivers of change in agriculture 19:38: Uncertainties biggest impact on ag 21:06: Cybersecurity 23:11: Timeline of key drivers of change 25:08: Who is responsible for sharing the message 28:21: Future predictions 29:53 How to be a farmer of the future    Special thanks to Pivot Bio for sponsoring this episode. About the guest As President of Aimpoint Research, Scott leads the organization in its mission to empower intelligence-driven organizations and give clients a competitive advantage. He's responsible for successfully achieving organizational goals including superior intelligence and operational excellence.  Scott is a tenured leader with more than 25 years of organizational leadership experience. He has served in organizations ranging from the United States Army, to small boutique data warehousing consulting firms and large enterprises with diverse roles including Marketing, Operation, Business Systems and Sales.  Through these experiences he has honed and gained a diverse set of skills including strategic and sector operations; marketing, marketing research and competitive intelligence; enterprise planning and organizational development; business modeling and strategy; product development and delivery; and strategic business sales.  This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C.  Become a sponsor, share an idea or feedback by emailing podcast@dairyforward.com. 

Show Notes: In this episode of Unleashed, Will Bachman talks to Jared Simmons, business consultant, coach, and speaker, on design to value. Jared defines the term ‘design to value', offers examples of how it can be used, and talks about the various steps involved.  Using the example of a design to value playbook, Jared talks through each essential step that should be included. Step one is defining value and creating a shared understanding of it. This involves getting everyone on the same page about the intended purpose. Understanding value involves both the company running the project and the end consumer of the product. The project's goals should be determined, such as cutting costs, making it more of a premium, or growing volume.  Step two is mapping out the value chain end to end, from materials to end use, and understanding the basic cost structures associated with each step. This ensures that the project is designed to value both the organization and the end consumer. Jared discusses the importance of mapping the value chain for a product or project.  Step three is understanding consumer priorities and preferences which is crucial in determining what they care about and are willing to pay for.  Step four involves mapping these preferences to each other, such as the cost of delivery or raw material(s). Step five is creating projects and programs to capture defined value.  He emphasizes the need for a shared understanding of who is responsible for which steps in the value chain, including incoming raw materials, converting them into products, and the decision rights and responsibilities within those steps. He also highlights the importance of understanding how each person in a large company works with different materials and services, and what they are trying to accomplish within their roles, such as procurement, shipping costs, currency, and supplier selection. Jared advises senior associates to understand high-leverage starting materials and manage them effectively to achieve cost savings. He emphasizes respecting the intelligence and effort of those involved in the value chain and not just looking at the price but also considering what makes the cost palatable for the procurement person and the rest of the organization. Mapping the value chain is a crucial step in achieving cost optimization in a product or project. It requires a deep understanding of the decision rights and responsibilities within the organization, as well as respecting the intelligence and effort of those involved.   Internal and External Benchmarking Jared discusses the importance of internal benchmarking in converting products across the entire value chain. He believes that external benchmarking can be problematic due to the lack of context on how other organizations reached their goals and the capital and labor involved. Jared suggests that internal benchmarks are more valuable than external benchmarks because they provide a full picture of what is driving each number. In terms of understanding consumer preferences, he breaks down this into functional and psychographic segmentations. Psychographic segmentation involves the product's benefit and the belief about the product, while functional segmentation focuses on the features. To determine consumer preferences, he uses a combination of qualitative and quantitative research methods, such as one-on-one interviews, focus groups, dyads, and triads. Quantitative research can involve concept-driven non-concept-driven questionnaires to gather quantitative data on consumer preferences. One-on-one interviews allow for depth and richness in understanding consumer preferences, while dyads allow for more nuanced responses from multiple people. Triads involve three or four participants, while focus groups typically involve 468 participants. Conjoint analysis is another method used to set up quantitative research that gets results. This method helps to understand the trade-offs between different product features and price points. In conclusion, Jared emphasizes the importance of internal benchmarking and understanding consumer preferences to successfully convert products across the entire value chain. By utilizing various methodologies and techniques, businesses can gain valuable insights into their target audience and improve their product offerings. Reducing Product Cost while Maintaining Value To determine which features people care about and will pay more for, Jared states that they need to conduct research on multiple dimensions. This involves building a functional prototype that people can interact with and react and respond to. He also mentions the importance of defining a north star to ensure all departments understand the direction. He mentions a few crucial steps, including: Integrating consumer research, supply chain knowledge, cost structure, and consumer preferences. It's not just about math; it's about prioritizing decisions across the entire value chain and ensuring that there is a qualified decision-maker on the job. Jared runs a boutique consultancy that works in the innovation space and has worked on yogurt portfolios, sports/nutritional drink portfolios, and distribution companies for gas-controlled products, and they have worked with various industries. The team is focused on driving out cost while maintaining value in the product design process. By incorporating consumer research, decision-making, and external support, the team can create a more effective and efficient product. Jared discusses the importance of design to value programs in capturing cost savings and enhancing customer value. He explains how his company works, including services and typical costs savings. To learn more about Jared's practice, he recommends visiting his website, Outlast Consulting, and LinkedIn. He also encourages listeners to contact him directly on his LinkedIn profile. Timestamps: 03:00 Cost reduction and value optimization in product design 04:00 Five steps in a design to value playbook  12:24 Strategic costs in the value chain 13:07 Analyzing consumer preferences and product conversion costs 15:11 Internal benchmarking 16:51 Functional and psychographic segmentation 20:19 Using conjoint analysis for product design and cost reduction. 28:51 Cost savings in CPG industry through design to value programs Links: The company website: https://outlastllc.com/ CONTACT: LinkedIn: https://www.linkedin.com/in/jaredsimmons/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

The B2B Marketing & Copywriting podcast reached 100 episodes! It's been two years in the making. Lots of fun, great guests, and priceless marketing and copywriting advice. In this special episode, I highlight 6 of the most downloaded episodes. And I asked each of the guests two questions: What was most exciting or surprising about the previous year (2023) and What ONE bit of advice would they give to other marketers and / or copywriters? Here are links to the original episodes:Hannah Szabo on Creating Powerful Conversations on LinkedIn to Engage and Grow: https://podcasts.apple.com/us/podcast/creating-powerful-conversations-on-linkedin-to-engage/id1614152949?i=1000621509947YesSam Dunning Optimizing SEO for B2B Growth:https://podcasts.apple.com/us/podcast/optimizing-seo-for-b2b-growth/id1614152949?i=1000615898761Nancy Harhut on Using Behavioral Science to Motivate Your Audience:https://podcasts.apple.com/us/podcast/behavioral-science-motivate-your-audience-to-take-action/id1614152949?i=1000603925615Diana Kelly Levey on Copywriting Resilience:https://podcasts.apple.com/us/podcast/copywriting-resilience-thriving-amidst-uncertainty/id1614152949?i=1000639117795Robert Bostick on Using Humor to Build Trust: https://podcasts.apple.com/us/podcast/using-humor-to-boost-trust-engagement/id1614152949?i=1000624549944Jesus McDonald on Website Strategies that Turn Clicks Into Conversions: https://podcasts.apple.com/us/podcast/website-strategies-that-turn-clicks-into-conversions/id1614152949?i=1000625256409 My solo podcast on using Psychographics for More Persuasive Copy: https://podcasts.apple.com/us/podcast/how-to-use-psychographics-for-more-persuasive-copy/id1614152949?i=1000634062506

Are you a Seal Seeker? Rune Carver? Scrap Runner? Sky Watcher? Or maybe a Terminal Hacker?Malachi and Nick discuss these five different player profiles, adapted from Magic the Gathering for Star of Providence.Also discussed: writing through tough times, the virtues of Christmas lights, and the Tetris Effect.Questions? Comments? Join our Discord server and let us know!discord.com/invite/gyY5ystZPGGarowslaw's Music is Available on Bandcamp:https://arcofdream.bandcamp.com/Thank you for listening! Hosted on Acast. See acast.com/privacy for more information.

Anthony kicks off things with a TIPSY about Psychographics from an event professional perspective (article here: https://blog.hubspot.com/insiders/marketing-psychographics) and Alex's YaiYai-ism is about a watch. Rachel Wood (CEO of RSVP EVENTS) sits down to chat with the Bollotta-philes about her past experiences in the hospitality world and non-profit events sector lead to her eventual ownership of RSVP Events. Rachel gives insight in current trends in the Mitzvah market, keeping clients in the know about potential challenges on the horizon and which favor needs to STOP now (but she has a solution for that too). Listen in. Learn. Love!Follow @bollottaentertainment on InstagramSubmit ASK ANTHONY questions on the form at www.bollotta.com/podcastContact Rachel at RSVP https://www.rsvpsdevents.com/contact.html

"Launching isn't just about having all the ducks in a row. It's also about how you show up." -Monique Are you a business owner looking to level up your social media game?Learn the secrets to Instagram Reels's success and how to grow your business with Monique Forcella a global speaker and Instagram Reels expert. Monique shares her expertise in Instagram organic growth and highlights the importance of utilizing Reels to stay ahead in business. She discusses her own experience of pivoting her business strategy during the COVID pandemic and how it turned out to be a blessing in disguise. Tune in to unlock these invaluable lessons for your own business journey.Episode Highlights:00:00 - Episode trailer02:14 - From $10 an hour to Instagram Reels Pro04:00 - Testing market without wasting money06:34 - Launching a podcast09:43 - Work ethic and inspiration14:27 - Quitting and starting anew15:30 - Polarizing public figures19:24 - Not needing a website22:10 - Attracting the right audience27:48 - Creating entertaining content as an accountant29:51 - Using reels in thought leadership32:41 - Time management and content creation35:04 - Managing time for content creation38:43 - TikTok and personal connection42:32 - Finding the perfect client44:14 - Psychographics of your audience48:59 - Using AI for content ideas53:14 - Letting go of being the middleman57:04 - Money-generating activities and prioritizationAbout My Guest:Monique Forcella is an Instagram and business coach and speaker known for revolutionizing the strategies of coaches and service-based businesses in transforming their followers into profitable ventures. Her journey commenced humbly, with her setting up her business from the corner of her room without a website or a concrete plan. Initially starting with zero followers and a lone post on Instagram, Monique struggled to navigate the platform's potential, often prioritizing client work over her own marketing endeavors. It was only after she decided to fully commit to leveraging Instagram that her business skyrocketed within a mere 18 months. Eschewing conventional tactics, Monique steered away from elaborate technology, websites, extensive email lists, constant posting, or complex ad campaigns, choosing instead to focus on positioning herself as a leading figure in her field and creating content that magnetizes her ideal clientele, predominantly on Instagram. Her approach, devoid of intricate strategies and conventional wisdom, challenges norms and emphasizes authenticity and targeted content over traditional marketing methods.Find out more about Monique Website: https://thesocialista.com.au/Instagram: https://www.instagram.com/thesocialista_/Join the Dream Out Loud Facebook Communityhttps://bit.ly/2RSBKVFFollow me on Instagram herehttps://www.Instagram.com/morgantnelsonSubscribe to my YouTube channelhttps://www.youtube.com/@morgantnelson

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan discusses the current state of AI in data-driven marketing.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.Note: I gave an outdated email address at the end of this episode. The correct address is Linda@TheCopyWorx.com****Time stamps:Psychographics vs. Demographics (00:00:01) Crafting Personalized Content (00:02:16) Addressing Pain Points (00:03:34) The importance of understanding customers' interests and lifestyle (00:09:33) Incorporating psychographic characteristics into marketing (00:10:36) Using emotional intelligence to gauge customers' openness (00:11:51) ********Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

Hector digs into the intricacies of understanding and connecting with podcast audiences. Hector shares invaluable insights and strategies to craft content that resonates, emphasizing the importance of knowing your audience's demographics, beliefs, and life stages. This episode is full knowledge for anyone looking to create compelling and engaging podcast content that stands out and leaves a lasting impact.Chapters:00:00:00 - Crafting Impactful Podcasts: Strategies for Building and Engaging Audiences00:03:32 - Mastering Audience Connection: Leveraging Demographic Insights for Enhanced Resonance00:04:49 - Beyond Surface Insights: Delving into Psychographics to Truly Understand Your Listeners00:08:40 - Creating Compelling Narratives: Strategies for Audience Engagement and Content ResonanceLinks And Resources:Hector Santiesteban LinkedInHector Santiesteban TwitterThanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

You can't reach your community unless you know your community. On this week's episode, Thom and Sam discuss the most often missed community demographics and why they are important. The post The Community Demographics and Psychographics Churches Most Often Miss appeared first on Church Answers.

To truly provide optimal service, Mary Beth Storjohann and her team at Abacus Wealth Partners aim to forge emotional connections with clients. “How do you speak to what's on their hearts and minds?” she asks. “That's how you get to know about where your clients spend their time and what they're worried about.”  This more-emotional-than-financial approach is not new for Abacus, which was founded nearly 30 years ago by Buddhists seeking to incorporate religious principles into financial services. But the appeal is stronger than ever.  In this episode, Storjohann describes adapting client service to better connect with women and next-generation clients. She also shares how her firm seeks organic growth by expanding its network of entrepreneurial advisors to share skills and best practices for success.  For more, visit PracticeLab.

During this episode Team Uber Cube discusses designing for Timmy, Tammy, Jennie, Johnny, Vorthos, and even Melvin. We chat on the psychographics that curators and players consider while both drafting and curating all types of cube environments. We provide examples of how you as the curator can enhance your environment by supporting these various player dynamics and how drafters can spot the intent of the curator. Thank you for listening and as always happy cubing! Show Noteshttps://drive.google.com/drive/u/1/folders/1vZwn4xerGAImtId1E2YDPbd1VMc_G4X8Cube Con 2023! Team Uber Cube will onsite with lots of cubes and has 4 cube featured during the main event : Uber Bear's Artifact Cube, Uber Bear's Horror Cube, Sammich's Peasant Cube and May's Fae Cube. See you there!  https://mtgcubecon.com/Want to support the show? Considered making all your playmat and speciality item purchases through our affiliate link with Inked Gaming. Use this link to support the show: https://www.inkedgaming.com/?rfsn=6963822.740748&utm_source=refersion&utm_medium=affiliate&utm_campaign=6963822.740748Uber Cube is now a Alter Sleeves affiliate!!! To bling out your cards and save 5% on the purchase use the following link. https://www.altersleeves.com/ubercube/ How to reach and join the discussion with Team Uber Cube: Find us at Twitter @UberCubeMTGPodReach Us at UberCubeMTGPodCast@gmail.comLink us on Discord #UberCube     If you love the content and want to be a supporter of the show, please consider visiting our Patreon page. We have tiers of all levels that can both help us expand the show and allow you to be part of the discussion. https://www.patreon.com/ubercube?fan_landing=trueLastly if you love the show and would consider giving us a 5-star review on your favorite pod player that would be truly amazing! Thank you from Team Uber Cube for listening and happy cubing! Inked Gaming Affiliate Uber Cube is now a Inked Gaming affliate. Support the show and find awesome supplies, playmats, etc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Bryan Gernert, CEO of Resonate, explores understanding AI-driven insights in marketing and human motivation. As AI continues to evolve, it's not only about envisioning what's possible but actively shaping what you're doing on a daily basis. The current state of AI in data-driven marketing opens up an exciting path toward enhanced strategies and meaningful engagement with consumers. Today, Bryan discusses the current state of AI in data-driven marketing.Connect With: Bryan Gernert: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

On this episode of the AI For All Podcast, Michelle Zhou, Co-Founder and CEO of Juji, joins Ryan Chacon and Neil Sahota to discuss cognitive AI. They talk about the benefits of cognitive AI, artificial empathy, robots vs chatbots, psychographics in AI, why enterprises should adopt cognitive AI, no-code AI, AI as an assistant, and the future of AI. Dr. Michelle Zhou is a co-founder and CEO of Juji. Prior to starting Juji, Michelle led the User Systems and Experience Research (USER) group at IBM Research – Almaden and then the IBM Watson Group. Michelle's expertise is in the interdisciplinary area of intelligent user interaction (IUI), including conversational AI systems and personality analytics. She is an inventor of the IBM Watson Personality Insights and has led the research and development of at least a dozen products in her areas of expertise. Michelle has published over 100 peer-reviewed, refereed scientific articles and 45+ patents. Michelle is the Editor-in-Chief of ACM Transactions on Interactive Intelligent Systems (TiiS) and an Associate Editor of ACM Transactions on Intelligent Systems and Technology (TIST). She received a PhD in Computer Science from Columbia University and is an ACM Distinguished Scientist. Juji is an AI company located in Silicon Valley, specializing in building cognitive conversational AI technologies and solutions that enable the creation and adoption of empathic and empathetic AI agents. Their goal is to democratize AI and enable every organization, with or without AI or IT resources, to rapidly generate, customize, and operate AI beings that help scale out their high-touch, high-stakes services with a human touch. More about Juji: https://juji.io/ Key Questions and Topics from This Episode: (00:00) Intro to the AI For All Podcast (01:15) Intro to Michelle Zhou and Juji (01:48) What is cognitive AI? (03:00) Benefits of cognitive AI (05:03) Artificial empathy (16:28) Robots vs chatbots (19:26) Psychographics in AI (27:13) Why should enterprises adopt cognitive AI? (31:31) No-code AI (35:19) AI as an assistant (37:13) Future of AI Subscribe on YouTube: https://bit.ly/43dYQV9 Join Our Newsletter: https://ai-forall.com Follow Us on Twitter: https://twitter.com/_aiforall

Welcome to the latest episode of the "Secret To Success" podcast, where we embark on a transformative journey exploring the immense potential of Lead Magnets, Psychographics, and Immersive Experiences. Whether you are a personal brand owner, conference host, product seller, or a published author, the invaluable insights shared here will revolutionize how you attract and engage your target audience. Grab your notepad because you're in for a game-changing episode!First, we delve into the Magic of Lead Magnets - those compelling offers that entice and convert the right audience. Imagine them as irresistible baits, drawing in potential customers who resonate with your unique offerings. Antonio reveals the power of building 20 Lead Magnets for each gender, dramatically increasing your chances of success. Thanks to AI, crafting effective Lead Magnets has never been more accessible.Next, we emphasize the importance of Building a Psychological Profile. Before diving into Lead Magnet creation, Antonio advises starting with a 3-part prompt to construct a comprehensive psychological profile of your target audience. Understanding who they are, what you offer, and the task they aim to accomplish allows you to tailor your Lead Magnets with precision, ensuring maximum impact.As we progress, we uncover Two Fundamental Principles that lie at the heart of success. Firstly, self-love and trust are inseparable. Embracing self-love fosters authentic connections and the ability to trust others fully. Secondly, the Power of Investment is paramount. True commitment reveals itself through financial investment, affirming belief in yourself or your endeavors.Drawing from his expertise, Antonio shares valuable tips. He stresses the significance of Flagship Product Immersion - ensuring your flagship product offers total immersion and is substantial in length. This approach solidifies your brand's reputation and creates lasting connections with your audience. Additionally, Antonio presents his Top 25 Lead Magnets with Examples, tailored specifically for a hypothetical avatar named Jonathan. These examples showcase how to cater to psychographics and unique interests effectively.To implement these game-changing strategies, Antonio outlines a practical Action Plan. Step one: Create 50 Lead Magnets to attract diverse audiences. Step two: Develop 50 dedicated Landing Pages, optimizing conversions for each Lead Magnet. Step three: Utilize the power of Social Media to promote all 50 Lead Magnets across various platforms. And finally, step four: Execute a Guerrilla Advertising Strategy, allocating a budget of $1 to $50 per day for each Lead Magnet. By targeting specific audiences using Facebook's psychographics and retargeting every 8 days, you'll reach an impressive number of potential customers.In conclusion, this episode has been a revelation on the power of Lead Magnets, the significance of psychographics, and the impact of immersive experiences on achieving unprecedented success. By applying these insights to your personal brand, conferences, products, or book, you'll witness remarkable growth and engagement with your audience. So, seize the opportunity, take action, and soar towards your path to a billionaire mindset!Here are the notes from this class:Antonio's Movement Into Billionaire Class7/18/231. Podcast2. Quotes3. Merchandise4. Blog5. Journal6. Prompt Journal7. Crosswords8. Find A Word9. Audio Book10. Calendar of Quotes11. Course12. “Becomers”13. Live Videos14. DeaunnaMarie Week (Shark Week)15. AOW Service16. 46 Laws of …..17. Audio LibraryIf you have a personal brand, a conference of any type, a physical product, and a book, you need to take a lot of notes.Lead MagnetsA Lead Magnet is something that you place out to get conversions to the right type of person. (The Gazelle)Build 20 a piece, 20 for the woman and 20 for the man.Odds increase with 40 lead magnets for 1 product.Today, it's easier with AIBuild a Psychological profile first.3 Part PromptHere is who you areHere is what I am doingHere is your taskPrompt 1: You are the executive producer and creative director of a 100 million dollar Netflix original entitled "Always Becoming". You specialize in psychographics and tailoring your content to the psychological attributes and mindsets of your target audience. Your rise to fame has been while your competitors focus on demographics only your Netflix originals have been viewed by millions of individual accounts because of your gift of breaking down psychographics into at least 50 different data points for your target audience. Your task is to give me my male and my female avatar for my Netflix original film, "Always Becoming". Please name my male and give me 25 psycho-graphical data points based on the information below and please name my female and give me 25 psycho-graphical data points based on the information below.Prompt 2: You are the executive producer and creative director of a 100 million dollar Netflix original entitled "Always Becoming". You specialize in psychographics and tailoring your content to the psychological attributes and mindsets of your target audience. Your rise to fame has been while your competitors focus on demographics only your Netflix originals have been viewed by millions of individual accounts because of your gift of breaking down psychographics into at least 50 different data points for your target audience. Your task is to build a yearly conference that houses 30,000 people based on your Netflix original movie, "Always Becoming", which we have previously discussed. Using your extraordinary gift for psychographics based on the information below, can you build that conference so I can see what it will look like? Please build whatever you believe is necessary but add for me these specific items: "Conference Name and Description, Conference Itinerary, Decor Options, Length of the conference in hours and/or days, Conference pricing in 3 Tiers, Corporate sponsorship in 5 tiers, Meal options, Possible Locations, Entertainment, Break Out Sessions, Registration options, Conference Bag filler Options, Keynote Titles, Guest Speakers"Prompt to merge two sets of information.Please take this section, combine both of these into one while keeping the best elements of both, and only remove the duplicates. Do not remove anything else.  Prompt 4:Thank you so much. Please take this three-day conference and make it a 5-day conference based on the information below.Prompt 5:Please take this conference itinerary and merge it into my 5-day conference. Keep the best elements from my three-day conference and merge it into my 5-day conference.Two things:If you don't love yourself, I can't trust you when you say you love me.If you don't spend money, you do not believe in it. Until you right a check, you are not committed.Three Things from Antonio:If it's your flagship product, it should be total immersion and it should be long because your brand depends on it.Top 25 Lead Magnets with Examples: https://www.wordstream.com/blog/ws/2021/06/15/lead-magnet-ideasPrompt:You are the executive producer and creative director of a 100 million dollar Netflix original entitled "Always Becoming". You specialize in psychographics and tailoring your content to the psychological attributes and mindsets of your target audience. Your rise to fame has been while your competitors focus on demographics only your Netflix originals have been viewed by millions of individual accounts because of your gift of breaking down psychographics into at least 50 different data points for your target audience. Your task is to take the information below which includes, in brackets [ ] our Avatar and our Lead Magnets, and create 25 lead magnets based on our list below to attract Jonathan, our Avatar.1. Personalized guided meditation audio sessions for self-reflection and mindfulness, tailored to Jonathan's specific needs2. An exclusive e-book with in-depth insights into the psychology of personal growth and transformation, specially curated for Jonathan3. A video series featuring interviews with renowned life coaches, providing guidance and inspiration for Jonathan's career4. A downloadable workbook on embracing vulnerability and embracing personal growth, designed specifically for INFP personalities like Jonathan5. A curated playlist of soothing instrumental music for relaxation and introspection, perfect for Jonathan's reflective moments6. An interactive online forum where Jonathan can connect with like-minded individuals and share personal growth experiences7. A webinar series on mindful decision-making and finding purpose, ideal for Jonathan's intuitive and introspective nature8. Personalized email courses delivering content and exercises that align with Jonathan's specific goals and aspirations9. A free trial of a self-improvement app that offers tailored recommendations and tools for Jonathan's personal growth journey10. Exclusive early access to virtual retreats and workshops focused on spirituality and personal transformation11. A printable habit tracker designed to help Jonathan establish and maintain positive habits aligned with his personal growth goals12. A personalized newsletter featuring curated content on mindfulness, psychology, and self-discovery tailored to Jonathan's interests13. A free quote or consultation with a renowned life coach to guide Jonathan on his path of becoming14. A guided journaling course to help Jonathan develop a consistent practice of self-reflection and self-expression15. An online course on leveraging intuition for personal and professional success, catered to Jonathan's intuitive mindset16. A collection of inspirational quote cards with messages that resonate with Jonathan's values and aspirations17. Exclusive access to virtual reality experiences that immerse Jonathan in transformative journeys and visualization exercises18. A resource guide to local retreat centers and workshops specializing in personal growth and spiritual development19. A podcast series featuring interviews with experts in mindfulness, psychology, and personal transformation20. A digital gratitude journal with prompts and exercises designed to cultivate gratitude and self-compassion in Jonathan's life21. A guided breathwork program to help Jonathan reduce stress, increase mindfulness, and enhance his overall well-being22. A curated list of recommended books, articles, and TED Talks focused on personal growth and self-empowerment23. A digital collection of inspiring art and photography that evokes reflection and introspection, perfect for Jonathan's artistic sensibilities24. A video tutorial series on mindful movement practices, such as yoga or tai chi, to promote physical and mental well-being25. An exclusive membership to an online community of individuals passionate about personal growth and becoming their best selvesStep 1: Antonio will create 50 lead magnetsStep 2: Antonio will create 50 landing pagesStep 3: Antonio will put them on Social MediaStep 4: Antonio would advertise ALL 50 lead magnets guerillaly. - Advertise them for 1 year. - $1 per day / $50 per day  - Put the psycho-graphics on Facebook. - Have it retarget every 8 days. - 50 lead magnets x 7 times a day x 365 days in a year = 127,750 People see me in a year.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode 59:  On today's show I speak with Chris Versace, Founder & CIO of Tematica Investing & Tematica Pro - Leaders in Thematic Research and Investment Strategies! Chris is also co-author of Cocktail Investing and a frequent guest on TV. Today we speak about the ongoing structural, fundamental changes providing us signals to maximize future investing returns. Chris shows us how to separate the signals from the noise. • What is Thematic Investing? • Theme NOT Trend! • Structural, Fundamental Changes & Sustainable Market Shifts • Background into Thematic Investing • Macro & Thematic Signals • Economics, Demographics, Psychographics, Politics & Regulatory Mandates • Cyclical vs Structural Shifts • Geopolitical • The Future • TAILWINDS forcing companies to SHIFT their business models to adapt to new DEMAND drivers! • Signals from the Noise • Demand, Timing, Marketing • Risk Management - Thinking in Bets • Overall Thematic Investing Assessment Check out Chris Versace Tematica Investing Site: https://www.tematicaresearch.com/ Visit Chris Versace on Twitter: https://twitter.com/ChrisJVersace   ✨SUBSCRIBE to The RO Show Podcast!✨ https://youtube.com/@theroshowpodcast   ➡️CONNECT with ROSANNA PRESTIA & The RO Show⬅️ ✨ONE SITE FOR ALL: https://sociatap.com/RosannaPrestia ✨YOUTUBE: https://youtube.com/@TheROShowPodcast ✨TWITTER: https://www.twitter.com/@rosannainvests ✨TWITTER: https://www.twitter.com/@theroshowpod ✨WEBSITE: https://www.rosannaprestia.com   THINK Different with Rosanna ©️ 2022-2023

In this episode you'll learn what psychographics are and how you can apply them to identify your best sales prospects. KEY MOMENTS 0:00 - Intro / CompleteGameConsulting.com 1:33 - The Importance Of Understanding Psychographics 3:30 - Modern High School Sports Recruiting / Demographics vs. Psychographics 6:40 - Demographics In Modern Athletic Recruiting 9:35 - Demographics Alone Don't Make A Good Prospect 11:17 - Demographics And Psychographics In Business 13:50 - How To Figure Out The Ideal Psychographics Of Your Prospects 16:08 - What Do Your Ideal Prospects Believe About Your Products? 19:55 - Conclusion LET'S CONNECT LinkedIn: ⁠⁠⁠Andy Neary⁠⁠⁠ Instagram: ⁠⁠⁠@andy_neary⁠⁠⁠ Learn more: ⁠⁠⁠andyneary.com

In this episode, I've got some questions for you. If you can answer these questions, you'll be able to instantly improve your messaging and marketing.  Join me as I dive into the concept of psychographics and its significance in defining your ideal customer. The real power lies in understanding their psychographics. Harness this power and you'll learn how to transform your marketing and achieve remarkable results. Listen in! Listen in!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Choosing a location to build or buy your practice often isn't well thought out by most chiropractors, but it is not surprising, there is a lot that goes into the process. Companies like The Joint and Trader Joe's spend millions to get it absolutely right. I often joke that if I was opening a new practice I would just open next to a Trader Joes, because they have nailed it consistently. In this episode, I interview Crystal Misenheimer of Progressive Practice Sales on the topic of choosing your practice location that optimizes for such things as psychographics, demographics, success, and your personal satisfaction. Since Covid, Crystal shares with us the increased movement of chiropractors and the increase of practice sales and purchases, as well as building from scratch that has occurred. In this episode I attempt to pin down some of the best practices when choosing your location and some of the topics we discuss are: Psychographics of your ideal patients and where they live and work Demographics of the area you choose What State do you want to live in? Types of offices (Retail, Medical Buildings, Stand Alone, Gyms, etc) Pitfalls to avoid What happens if you own a practice and want to move away from the area Current trends in investors purchasing chiropractic offices Much more! For more information on Progressive Practice Sales you can find more at https://www.progressivepracticesales.com/

Are you struggling with figuring out who your target audience is? You may know their age, gender, and location, but what about their values, personality traits, and attitudes? In this podcast episode, we'll dive into the importance of psychographic data in understanding your target audience. Psychographic data includes information about your audience's lifestyle, values, personality traits, attitudes, interests, and behaviors. By understanding their underlying motivations, you can create messaging and branding that resonates with them on a deeper level. We'll explore 6 areas of psychographic data to help you get started in defining your target audience, including their lifestyle, values, personality traits, attitudes, interests, and behaviors. Don't miss out on this valuable information that will help you grow your business and brand with clarity!