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Mike Isaacson: Lügenpresse! [Theme song] Nazi SS UFOs Lizards wearing human clothes Hinduism's secret codes These are nazi lies Race and IQ are in genes Warfare keeps the nation clean Whiteness is an AIDS vaccine These are nazi lies Hollow earth, white genocide Muslim's rampant femicide Shooting suspects named Sam Hyde Hiter lived and no Jews died Army, navy, and the cops Secret service, special ops They protect us, not sweatshops These are nazi lies Mike: Welcome to another episode of The Nazi Lies Podcast. Today, we're talking about the lying press with Jonathan Hardy, professor of communications and media at the University of Arts, London. His most recent book, Branded Content: The Fateful Merging of Media and Marketing, explores the world of branded content, particularly native advertising or sponsored content–longform marketing copy made to look like news items. Welcome to the podcast, Dr. Hardy. Jonathan Hardy: Thank you, Mike. It's a pleasure to be here. Mike: It's great to have you. So I'm really excited to talk about marketing with you because that's the industry I'm in now, and I do have some ethical issues with some of the techniques that we use. Now I write in the B2B space, selling services to business owners and officers, so I don't super have a problem with what I do–you know, manipulating business owners into buying things. So reading your book, what comes up again and again is that most of these marketing techniques aren't new, but the digital age has made them more invasive and persistent. Can you talk a bit about how digitization has changed the advertising world? Jonathan: Sure. Well, it's done so definitely in a great many ways but I'll talk about some key ones that really relate to the work I've been doing on branded content. In the 20th century, through most of the 20th century, we had a model that I call advertising integration with separation, which means that the advertising appeared in the same vehicles as media. When you looked at a magazine or a newspaper, you turned the page and it's editorial, you turn the page, it's advertising. Or the adverts that appeared between programs on television and radio. So we had integration, but often some quite strict rules and strict practices that kept advertising and media separate. So what we're seeing in the digital age is an intensification of two tendencies which face in opposite directions. One is towards integration, so advertising getting baked into media content and integrated with it; product placement all the way through to influencer marketing, branding content and so on. But the other trend is disaggregation, advertising getting decoupled from media. Because essentially in the digital age, advertisers didn't need–as some of them put it–to pay the premium prices to put their ads in media content. They could track users around the internet. So these are trends going in opposite directions obviously, right? One is about integration, the other one is about disaggregation. But I argue that they have one really common power, which is that they indicate the growing strength of marketers over media. Media that rely on advertising revenue are having to become more and more dependent, satisfying advertisers who want to integrate their content so that people will engage with it. And they're also desperate because of these other trends of losing ad revenue coming from disaggregation to kind of, again, appeal as much as they can. So what we're seeing is a strengthening of marketer power in the digital age. Mike: So my intention with this episode was to give a deep dive into how things like the Cambridge Analytica scandal could have happened. To start, let's get some technical details. We're talking mostly about inbound marketing today. So before we get into advertising techniques and stuff, what is the difference between inbound and outbound marketing? Jonathan: Sure. Well, I'll talk about that, Mike. But we should acknowledge there's some confusion here, because these terms are not always used to talk about the same things. I think one really valuable aspect is this idea of push and pull, right? If you're pushing out messages, this is known as outbound marketing. You're sort of pushing your message out to reach people. If you on the other hand create great content that people come to you for to engage with, that's pulling. And that's known as inbound. So, so far, so good. That makes sense to me. But this is used in other ways too, and I think that illustrates actually a broader point which is that marketers, not surprisingly, are often in a competitive struggle to be on the side of the new and the innovative, and not the old and the tired. So some versions of inbound and outbound marketing I think get a bit problematic here. Because outbound in some versions is kind of associated with scattergun marketing. Right? The opposite of inbound as highly targeted aiming at particular people. And I don't really buy that. You know, marketers sometimes talk about spray and pray, for instance, you know? Chucking out messages. But quite honestly, most of the time modern marketers don't do that because they can't afford to do that. So I don't really buy the argument that outbound is untargeted. I think that's misleading. What's a bit more helpful from all of this, and actually quite a crucial issue, is if you like the challenges for a thing called push marketing. The challenge is when people are not engaging with traditional advertising forms and pushing them out, and the need to come up with more engaging content; either because it's more entertaining or it's more informative. And I think that aspect of inbound is important. Mike: So when it comes to inbound marketing, it's all about the buyer journey or the marketing funnel. Can you talk a bit about the theory behind the marketing funnel? Jonathan: Yeah, sure. I often test this out on students, but if you were studying advertising in the 20th century, you might have come across a model called AIDA, which was a mnemonic, helps you remember some important fundamentals. AIDA stands for Awareness, Interest, Desire, and Action. And it kind of summed up this idea of what's called in modern terms, a marketing funnel or a customer journey. Sort of how if you're a brand, people start off with awareness and then become more interested and motivated all the way up to purchase. That's essentially what the marketing funnel means. Just to relate it to branded content for a moment, it was often argued in the past that brands branded content, which means content that's produced or funded by brands, was particularly associated with that early stage–building brand awareness. But if you speak to people in the industry, they say it's not really true. Branded content is the content that serves people right across the customer journey. So if you think someone becomes more interested and they want to find more information about the product, for example, I think they're right and I think that's– We're often thinking about a new world where brands are involved in kind of thinking, "What are the information needs? What are the communication needs of consumers at every point?" And engaging with it. And amongst other things, that's breaking down some old divisions between what we might call advertising and customer services. And as an academic, I'm really interested. I'm critical of a lot of what's going on, but I'm interested in how that speaks to a changing world and convergence across communications. Mike: Where I work, we definitely use branded content across the buyer journey and we use different kinds of content for different points along the journey. So for instance, we do more informative content for when you're in the awareness stage. Whereas when you're in the purchasing stage, we hit you more with salesy content. Because that's the point where you're trying to just hear about the benefits and decide upon a final product. Jonathan: Yeah exactly. Mike: Can you talk a little bit about the software that's used to track customers? Because that's something that I don't think most people are aware about, the CRM software. Jonathan: Yeah. CRM means customer relations management software. Some of your listeners might be aware of software like Salesforce, which tracks relations between a company and its clients, or including its prospects. So yeah, customer relations management is a huge area. One of the things I looked at interestingly was the annual reports of what are called the holding companies. These are the really big groups that own advertising agencies and PR agencies. And they've been in a battle for survival and for their presence in companies, and they're often fighting alongside companies like Accenture who are offering companies all sorts of other data services. So it's a kind of interesting world in which the traditional advertisers are maneuvering to cover more ground because that ground's becoming more and more important to companies. And definitely, all the data around customers and other people in the chain is a really important battleground for these firms. Mike: Okay, and we'll talk a bit about what gets fed into the CRM in a bit. So the company I work for, we do exclusively owned media and digital ads, pretty much all inbound with an occasional email campaign here or there. But there's other forms of digital advertising, too. Let's start by talking about what owned media is. What do advertisers mean when they talk about owned media? Jonathan: Okay. This is content that's produced and published by the brand or the marketer themselves. It's got a really long history. In the United States at the end of the 19th century, the farm implements company John Deere had a magazine called The Furrow, for example. So what we now call contract publishing by a brand. Lots of other examples; the Michelin Guide to restaurants, the Guinness Book of Records, and so on. Brands have been involved in producing their own content for a long time, but this really got turbocharged in the internet age. With the early internet, brands started to create their own websites and web pages. They've now moved right across social media, for example. And some brands have become essentially media companies. So a brand like Red Bull, which is involved right across kind of music, sports, etc, is producing content of all kinds to support the brand. Your listeners, again, one of the models that's really helpful for students and might be of interest to your listeners is called PESO. PESO stands for paid, which is a term for advertising essentially, right? The brand pays and controls. Earned, which stands for traditional public relations. You work in PR, you write a great story or a feature, it gets carried by the media, you didn't pay. That's called earned media. The S is for shared. Used to be called viral, but shared is a much nicer word for things that get moved and amplified across the internet and social media. And then the O is owned. And what PESO tells us is, these things are still separate but they're overlapping and converging in the middle. Mike: Right. So the problem with owned media is that you have to get it in front of people. What are the various ways that advertisers try to get their own media to an audience? Jonathan: Well, I'm just gonna... If you don't mind, I'll just pick up this word 'problem', Mike, because it might help to explain where I come from on these issues. I think the industry is essentially looking for how to do marketing better, right? And quite a lot of people who are in academia, in universities like myself, are really asking and answering the same question. Their aim is really to help marketers do better and do research on it. And I call all of that affirmative. So the problem from that framing is how can we do this better? How can we learn how to be more effective? But I would self-describe myself as coming from a critical tradition, a tradition of critical political economy. And we ask a different question about “problem.” We say, "Are there problems in the way communications are organized and delivered? Are there problems for communication users? Are there problems for societies? And if there are, if things aren't great out there, let's identify them, understand them, and think about how to change them." So when I come to questions of problems, that's really the kind of dominant lens that I look at them. But obviously like anyone in order to understand things better, you've got to listen to everyone in this space; to industry practitioners, and I work a lot with them. So that's just a wider framing, but actually to answer your question. Well, it's interesting because historically, they've struggled. Right? Brands have kind of invested in great content and then found surprise, surprise! People aren't always interested in going to corporate websites and finding this stuff. So part of this story has been brands producing content that they need advertising, social media advertising, to say to people, "Hey, we've done this. Here's a snippet, but come and look at the full amount." That's an interesting feature. But essentially, in this space brands would say, "Well, you've got to produce material of value back to this language of sort of pull. People have to be engaged, entertained, and/or informed. Those are the key things you need to do to solve the problem." But the other thing we'll come on to is when the marketing messages get disguised and buried. Just to give you another take on problems, I think there are problems about brand's own content. Sometimes that can be really entertaining and I enjoy it like anyone else, but there are problems essentially because it's a brand voice. And sometimes that brand voice can be louder than other voices. And that essentially is an issue. But actually, I see less problems with brands and content compared to the material that's weaved into media content: sponsored, editorial, native advertising, and so on. Mike: Okay. What about things like SEO, SMO, paid search, display ads? That sort of thing. Jonathan: Sure. SEO, search engine optimization, is a practice of trying to improve your ranking traditionally in search results, but in wider areas of content so that it gets visibility and people engage with it. Right? Because we all know people don't turn mostly past the first page of search ranking results. And as I know you know, this divides into what are called relatively good practices and bad practices, sometimes referred to as white hat–in other words, everyone does this to try and be effective–and blackhat, which is nefarious 'don't do this'. What that sums up is a cat-and-mouse game between marketers and agencies and the platforms, because the platforms are concerned to ensure the integrity and quality of search results because they depend on that trust and therefore want to move some of these black practices off to the margins, if not get rid of them entirely. But we should remember, of course, these platforms are not just there to serve the consumer. They're there to generate ad revenue. And some of the tensions that play out in that space are important to note, too. But I'd say for me, again, there's a whole literature on how to do search engine optimization and if you were teaching people how to be marketers, I'd certainly say they need to understand that. One of the bigger concerns for me is about awareness. How aware are consumers of things like sponsored search results? There was some really important research done by the UK regulator for communications, Ofcom, which looked at young people and found that a majority of them couldn't recognize the difference between sponsored listings and so-called organic ones. Only a third of young people aged 12 to 15, for example, knew which search results on Google were sponsored, were adverts, or organic. That's a really, I think, important issue and an ongoing issue. Mike: Yeah, especially when it comes to children. Let's dig a little deeper into SEO. What kind of techniques do content producers both in media and advertising use to boost their search engine results? Jonathan: Oh, wow. There's a lot of terms and some great names out there to describe some of this stuff: keyword stuffing, cloaking, bait and switch. What they really have in common is artificially enhancing the value of your content without the intrinsic worth and value that would come from people's clicks and engagement. Okay? So there are a whole series from mildly artificial through to downright criminal and exploitative means to do it. One of the more serious, for example, is this great term brandjacking, where someone acquires or otherwise assumes the online identity of a brand for the purposes of inquiring their followers, their brand equity as they say. Mike: It can be less than that too. It can just be, for instance, putting a brand's name as one of your keywords in paid search. That's brand jacking too. Jonathan: Exactly, Yeah, exactly. Mike: Yeah. So keyword stuffing, this idea of throwing search terms into content. One other thing though that bothers me a little bit where I work is the way that we go after keywords. The content that we write is pretty much exclusively based on whether there is search for it. And so as a result–I guess in the aggregate–you end up with huge patches of knowledge that just are not covered by free media. Jonathan: Yeah, I agree. I think one of the fundamental questions here is, "What about brand voice in a world where that voice comes with resources that are not widely shared?" Right? In order to be a marketer, you have resources of money. And money buys you the chance to speak. Not everyone in our world gets the chance to speak and be heard, but brands can do it through their money. Now, of course there are small brands, there are radical organizations who advertise. But we also know that the concentration of voice is often in the hands of the concentration of wealth. Which means some people, some brands, some interests, some ideas get privileged over others. And that is a really fundamental concern and it drives, for me, this issue of saying, "Well, what's the settlement for society between communications and brands?" In the old world, I mentioned the 20th century, we had some settlements. We had some rules which said, "We're going to really make sure that you know this is an advert and we're going to keep some controls on where advertising appears and how much appears and what's advertised." And the digital age is throwing up challenges all the time because new spaces, new opp,ortunities emerge for brands. And the rules are often some way behind. So those are the, kind of fundamental issues. I think voice is a really good term to use to get into that. Mike: Right. So in addition to the black hat and white hat, there are gray hat techniques which kind of straddle the boundaries of marketing ethics. One example is the subject of your book, which is native ads, sponsored content, advertorials. So, what are these? What is sponsored content? We've talked about it a bit, we haven't really defined it. Jonathan: Sure. Well, lots of different forms. But what's common to a lot of the forms I examined is in the way the industry would describe it, that the advertising is blended into the media environment in which it appears. Okay? The advertising is integrated and blended in. And I think a good way in is–building on what I was just saying to you, really–is to start by asking some questions about payment and control. Those are really key elements in tracking this story. In the old world, we had advertorials in newspapers and magazines. We still do, of course, but they're a feature of the old world. And the brand paid and controlled the content. It was an ad, but it was an ad that started to blend in to its surroundings. But what's happened in the digital age is that's taken off across all media. So we have native advertising as a term for adverts, which are also paid for and controlled by the brand, but are coming into your newsfeed on mobile social media and so on. Then we have sponsored content. And here, things get a bit more complicated because these questions of payment and control get widened. Because sometimes the brand pays and controls, sometimes the brand pays and the media, the publisher, or an influencer for example says, "No, we control the content." And sometimes it's a blend of both. And fundamentally across that spectrum, we don't have clear and consistent labeling that is readily understood by people to know exactly what's happening here. So we don't always know when a brand paid and shaped content in this space, and that's a fundamental problem. Sorry, but can I just put in–I don't know if this will be helpful or not-- but an example I was going to give from the UK is that we have a London paper called The Evening Standard. And an investigation by an online publication, openDemocracy, discovered that Syngenta, which is a US agribusiness firm, was paying for favorable editorial in that newspaper. But those stories weren't being clearly labeled as paid for and sponsored by Syngenta. And obviously, that's a big deal because Syngenta was at the time being sued by a large number of American farmers, which of course didn't feature in this more positive coverage. So here we have some problems of labeling and identifying content, we have some problems of what kind of story gets shown, but we also have an issue which goes to the heart of this where the brand could pay but the publication could say, "No, we're in control. So we don't have to label that as an ad." Mike: Right. And there's also the other problem of advertisers' control over media in general, where if there's an unfavorable story they could have it pulled. And we've seen instances of this, too. Jonathan: Yeah, it's funny. And just to share with you, sometimes when you're talking to students particularly as a professor, it's good to show them that you may make mistakes, too. So I shared the fact that, you know, I'm in a tradition which has seen advertiser influence on the media as essentially a negative force, right? And looked at, kind of, "Well, when does this happen? And how does it happen? And how is it resisted?" You know, sometimes it's resisted because journalists say, "We're not going to have it." Chrysler company told American magazine editors it wanted to be told when they were putting its ad next to content it thought was controversial. The American Society of Magazine Editors said, "We're not doing that. We stand up for free media." So, those kinds of stories. But I said to the students I have to update this. Because we're in an era where advertisers are using their power and clout, sometimes for positive and progressive ends–ends that many of you might agree with. So you know, Unilever doing an ad ban on Facebook. The current ban or semi-ban, if you like, in which one of these major holding companies Omnicom is, quote, "Advising its clients,” so it's not quite a ban, but it's advice, “not to advertise on Twitter because look what Musk is doing, who knows how this is going to play out." So in its language, it's concerned with brand safety. It's advising marketers to produce a boycott. So what I'm saying is I come from a tradition which sees advertising influence as negative. You could argue and it's important to recognize there's some positive things happening in these stories, brands doing good, right? Calling out hate speech and racism and xenophobia. That story, of course, isn't just because those brands are angelic. It's because they've been put under powerful pressure from campaigns, from #StopHateForProfit in the US, Sleeping Giants, we have Stop Funding Hate in the UK. ANd also, frankly there's still a problem. Because however good they do, they still have enormous power and they can still use it in unaccountable ways. But anyway, there's a story that just acknowledges that it's sometimes complicated. Mike: So native advertisement's gone beyond traditional news media in the digital age. Where else do we find sponsored content? Jonathan: Well, we find it right across what we could call audio-visual. We've had a long history of product placement in films and television programs but, you know, there's some big questions about where that's going next. Amazon is a company that sells things, but it's chock full of audiovisual content, sponsored brand videos, and so on. So as this world evolves, as we get Amazon's Alexa and audio marketing, we're going to have more and more content in which there's a brand role and a brand presence. Another big example is the Beta Verses. I was at a recent conference with advertising lawyers and they were kind of half-jokingly saying, "What's going to happen in this world? Are people going to walk around in T-shirts with #AdOn if it's sponsored? How is the brand presence going to be seen and identified?" And again just on this, I'd like to go back to something that was written in 1966. The code of the International Chamber of Commerce is kind of the big international code, the self-regulatory code for marketers. And it said, at the time, "Advertisements should be clearly distinguishable as such, whatever their form and whatever the medium used." Again, I like to share with you and my students, that's great language. That includes TikTok. It was written in 1966. It's really clear what it's asking for. And it went on to say, "When published into medium post that also contains news and editorial opinion, an advertisement should be so presented that the consumer can readily distinguish it from editorial matter." That's interesting because it didn't even need to add that second sentence. It's just indicating that it really underscores the importance in some of our media like news and editorial that it really matters that we can trust the content and it's not an ad. That was 1966, I don't think that describes the world today, I don't think that rule even in its current form holds, but it does exist to call on. Mike: Yeah, I know. We now have companies that are flooding their own reviews with positive reviews to boost their rankings on Google and stuff. I do want to talk about something that skeeves me out in what I do, and that's ad retargeting. So, what is ad retargeting? Jonathan: Retargeting ads are a form of online targeted advertising that is served to people because they visited a particular website. We all know this, you kind of go to a website, look at a pair of shoes, go on to some other websites, and you're being flooded by adverts for those shoes. What on earth is going on? And the answer has been third-party cookies. So to introduce another term, cookies are bits of data that get put onto your browser, so they can then follow you as you move around the rest of the internet. And those so-called third-party cookies are sold for advertising purposes; they build up a profile of you so that you can be advertised to. And that's essentially what's gone on in retargeting. Now, the world of cookies is undergoing a change at the moment, which is interesting. But all your listeners will know this experience, as you say, of ad targeting. And it's still very much present in our experience of the internet. Mike: Yeah. So basically the cookies originally were intended, as I understood it, to allow websites to remember what you have, like in your shopping cart on digital marketing or on a digital storefront. And they kind of morphed into this weird thing where they can now track you across the Internet and add things to your profile so they have more and more information about you. Okay. Jonathan: Yeah. Well, there's an important difference, Mike. The first type you're talking about is called first-party cookies. And the important thing is, again, many of your listeners will say, "Actually, some of what they provide is quite helpful to me." You know, you go to a website, you put something in a shopping basket, you don't want to pay for it. But when you come back to that site, it's still in your shopping basket, right? That's a cookie that's controlled by the website itself. And often, frankly that can be a help to us. It's still collecting data. It still raises privacy issues.But it's often helpful. Third-party is different. For example, you go to a publisher who signed up to Google's AdSense. You go there because you want to read a story, but what gets put onto your browser is a third-party cookie. And that is being used to sell advertising to reach you. Mike: The third party being AdSense, right? Jonathan: Yeah. Mike: Okay. So let's talk a little bit about market research. How have market research techniques advanced in the digital age? Jonathan: I mentioned there's this challenge to third-party cookies. And that's been driven by a number of factors. It's been driven partly because with more use of mobile, people are on different devices, it's harder to track them. It's been driven by privacy pressures which have led to important new regulation, particularly for us in Europe. And I'd say that from the UK, we don't know exactly what's going to happen next. In fact, we have a government that's probably going to relax rules that apply in Europe. But from 2018, Europe said, "You need permission to collect cookies." And there was a really deep intake of breath across the advertising and marketing and platform industry saying, "This is going to destroy the model of internet advertising." So you need permission, and we have strong rules now that demand it. As I understand it in the US, there's no federal-level regulation. But there are states–California is an example–which have brought in new rules for consent to kind of strengthen privacy and protection. So, third-party cookies are on the slide. And to answer your question about data, one of the things that is becoming more and more important is so-called first-party data. So companies, brands are collecting as much material as they can about their customers so that they can market to them. So we're seeing a huge industry growing up around digital data in the areas of customer data, financial data, and operational data. Mike: In addition to collecting their own market research data, businesses can also pay for data. So, what kind of marketing data are businesses and ad agencies buying? Jonathan: What marketers are interested, as I say, in customer, financial, operational, derive from different sources. So yeah, they're buying up to create a richer tapestry of their clients and potential clients from their own data first party and from third-party data. And we're seeing the whole ecology of advertising and marketing and media changing with the growth of these firms that are basically data harvesters and data brokers. Mike: And are advertisers the only one that are buying these data. Jonathan: Certainly not. Political movements and organizations who want richer data on consumers to target them are also absolutely buying up this data too. Mike: Okay, so now I think we've discussed is everything you'd need to know to understand how the Cambridge Analytica scandal worked. So let's talk about it. So unlike the UK, the US did not have widely publicized hearings regarding Cambridge Analytica, so a lot of my US audience will probably be unfamiliar with what happened. So before we get into the details of how the scandal worked, big picture, what was the Cambridge Analytica scandal? Jonathan: Well, I like to think of this as kind of a bundle of scandals actually because it involved failures across quite a range of organizations. Cambridge Analytica, this company that gathered and used data and sold it on to political campaigns, but other players too. I mean, it's one of the biggest scandals for Facebook. So essentially what happens–and this as a practice goes back to 2015–is a Cambridge-based researcher puts out an app which collects the data on US Facebook users. But not just them–the people who willingly took part–it accesses the profiles of all their friends and family. So in the end, data on about 87 million Americans–about a quarter of the whole Facebook audience in the US–were collected. Mike: Can you describe the app that they put out? Jonathan: Yeah. Sure, Mike. The researcher was called Aleksandr Kogan, and he put out an app called This Is Your Digital Life. It was a psychological profile app in June 2014. Either way, one group that comes out reasonably good from this story and I'm particularly proud of this or pleased about this because it is close to my heart, was the Ethics Committee at Cambridge University, because that rejected an application by this academic and also made the damning judgment that Facebook's approach to consent fell far below the ethical expectations of the university. In other words, it was deeply unimpressed with Facebook's provision. But of course having said that, we could say Cambridge University has questions to answer because this was still an academic who undertook this work. So it was an app, people who took part gave consent, but they didn't give consent for their entire network to be data scraped in this way. The crucial thing about the scandal is that data was then used and sold on to right-wing politicians in the US in various forms, to Ted Cruz for his presidential campaign, and later for Donald Trump, because it produced rich, detailed profiles of American voters, which allowed micro-targeting. And we've seen this more and more, but it's a kind of early example of what kinds of micro targeting can be done. In other words, you identify a voter who's going to be particularly triggered by rights to own and carry a gun, for example, but you trigger a different message to a different voter to mobilize them. And often those messages can be actually flat contradiction that can be at odds, but it doesn't matter. It's whatever works to build your political coalition. I think the other thing just to highlight from this is this is often framed as a digital story, but it's older and broader than that. It's about power and money. We've had lots of lobbyists who engage in political campaigns and, again, we might all agree it's okay to promote your candidate and do marketing techniques. But it's not okay to do the dark arts of demolishing a candidate through fake news and misinformation, for example. Some of your listeners might be interested; I'm in the UK, I have a great shoutout for the Channel 4 News, a public service news channel which did amongst other things, an undercover investigation in which executives from Cambridge Analytica are sort of bragging, because they don't think they're being filmed, about how they've intervened in democratic elections. It's a deeply disturbing portrait of how money and power can be used to undermine democratic processes. Mike: Okay. And Cambridge Analytica wouldn't have been nearly as successful with what they did without the plethora of right-wing content farms pumping out slanted and misleading news content. Talk about the online ecosystem that existed in 2015-2016 that allowed these websites to thrive. Jonathan: Yeah, one kind of crystallizing example, again some of your listeners will remember, was an infamous example of a Russian organization called the Internet Research Agency, which spent thousands of dollars on social media ads and promoted posts in an effort to influence the US elections in 2016. So misinformation, fake authors, pretending to be Texans when you're actually in a content farm as part of the kind of quasi-state corporate world of Russia.  How did that all happen? It partly happens because of the deeper logics and business models of the internet, right? You know, promoting controversy and hate, driving traffic and engagement. It happened because of lax rules on who's the source and sponsor of marketing messages. Lots of things caused it but yeah, that was the ecosystem at the time. And I think, again, before we just jump to the digital, this happens because of money. And so much of the right which can often appear to be kind of grassroots is, as we know, funded by very rich corporate donors who often don't like to be particularly transparent about who they are and how they operate. And the left progressive forces, which are more rooted in popular movements, in the end have less resource. We don't have the power of capital. We have the power of trade unions and collective work, but relatively weakly resourced. And that's a key issue. Mike: And the content farming, it wasn't just from the Russian state, it was also private sector too. I mean, there was money to be made here. So can you talk a bit about how that was profitable? Jonathan: Yeah. Well, if you generate clicks, if you produce clickbait, then the algorithmic world recognizes success at the levels of engagement and eyeballs, and that can be monetized. We should remember that's often not the primary motivation for political campaigns, it was information, disinformation, and mobilizing people to vote for candidates. But yeah, there's an economy built around it as well which meant advertisers became very aware that they were often not choosing to support right wing publications because of the way the algorithms were driving traffic towards popular and shared content. And that's one of the reasons we saw the first wave, if you like, of boycotts and withdrawals from big brands like– big companies, rather, like Unilever who were being advised that their brand safety was being compromised by the sites that were appearing on and that many of their consumers were deeply unhappy about hate speech being connected with their advertising and advertising dollars. Mike: Yeah. So one of the things that happened too as a result of these boycotts was that major social media and search platforms kind of reformed their algorithms to try to suppress this misinformation from proliferating. So, how has the digital media landscape changed since the 2016 presidential election and since Brexit? Jonathan: Well, as I say, I think we should recognize that it's often been civil society power, political power, these campaigns that have forced marketers to divest. This hasn't just come from corporate voices; it's come from popular campaigns which absolutely deserve recognition. But as I say, I think marketers using their power for good is all well and good, if you like, but it's still an exercise in a marketer's power. And that power is ultimately private and in my view, unaccountable. I mean, a defender would say, "What are you talking about? The market decides that consumers don't like it. That's a powerful force on brands." To which you could say, "Well, consumer power does matter." Right? Ad blocking is a really good example of consumer power in this world. But consumer power is dispersed, it's not concentrated. And it's not sufficient very often to challenge corporate power and interests. So these are all arguments, essentially, for a much stronger public regulation of communications because it shouldn't be left to private power to regulate itself. But nor, however important it is, can we rely on consumers only, you know? Like other people, I believe in the importance of media literacy and better education so we can find our way through this world and decode it, but I also don't think the burden of responsibility should lie on consumers. It should be a principle. If you're big and you're in a communications space, then you act responsibly, and public regulation is the only way to kind of underpin that that is actually done. Relying on self-regulation from powerful forces in this world is not enough. Mike: Yeah. Especially when the advertising techniques are constantly changing and evolving, you can't expect consumers to be privy to new ways of reaching them. So we've talked about various advertising techniques, let's talk a bit about their social implications. What are the consequences we're seeing from the proliferation of owned media? Jonathan: Sure. Well, I like to sum up the whole world of what I call branded content around three problem areas. The first key problem area is around consumer awareness–this principle that we should know when we're being sold to. And that gets the lion's share of attention, actually, from all parties to the discussion. And that's important. It's about labeling and disclosure and identification. But I argue that that attention tends to displace two others. The second big area of concern is around the quality and integrity of the media. I don't think there's enough people in this world who are speaking up for the importance of having media spaces that are free from commercial influence and interference. So that's the second area. And then the third area, which I think is really where the radical voices come in, where the critical tradition I'm part of comes in, is this notion of marketer's power of voice. You know, the significance of a world in which the ability to pay can give you a louder voice. It's not to say we can wish that away, but it is to say that it's a way of thinking about historically that societies have put limits on that. They've said, "This is where advertising can appear. This is how it can appear." And I think we need a conversation about what those rules should be for the 21st century because at the moment, we're in a bit of a hybrid of old rules that are weak and don't work, and new spaces that are opening up. So for me, that's the call of my book, really, to say, "These are deep problems. This isn't just about surface-level techniques; this isn't just about new tools in the marketing toolbox. This is a much more deep reconfiguration of the space between commercial voices, advertising, and communication space, and we need to work out what the rule should be. I put a call in for saying we really need to have a discussion about what a 21st century version of separation–keeping media and advertising apart–would look like. And I say that because of course we can't put it all back in the box, we can't come up with a solution that would have worked in 1960 and say that's going to do it. It isn't going to do it. But I think that's a really key discussion to be had. Where should we be seeking a world which is free or freer from commercial influence and interference? How are we going to create that? How should it be configured and organized? Mike: Yeah. Going back to owned media, I mean, the owned media dominates search results now. It's basically impossible to look something up online unless you're finding it through Wikipedia without having to use corporate blogs. And there's always a limitation to that, right? There's always a wall where they will not give you more information than is necessary to hook you to their services, right? When I farm out my content to freelancers, I actually specifically instruct them that the reader should come away knowing what to do, but not how to do it. And so there's a technique to writing instructional articles that make you feel more helpless, and that's definitely what we aim for in our copy, which I take particular pleasure in making business owners feel helpless and so on and whatever. So let's talk about native. Jonathan: Can I just say, I think that's such an important point and I agree entirely, and it shows that, kind of, you know, this isn't a simple change where we can easily identify the before and after. What you're describing is a kind of world where more and more content comes from an interested party and is underpinned by money and monetizing it as a driver. And we know historically we've relied on content to come from other quarters, right? I'm very proud to work in a university world because that's a world that defends the idea of, "Well, actually we should ask questions that are important for society, not the sponsor, not the company." So that's one side. We've traditionally had media in various traditions, you know, a free press in the US standing up for the idea of independent and impartial, know the advertisers can't call the tune because then we lose something really precious and what it means to do journalism. And all of those alternative sites are weak because for me, this all comes down to these questions of resource, money and power as a way in, so they have relatively less. What are we going to do about it? Well, in Europe some of us defend and advocate for public service media, but also for new forms of public service community media, non-profit, hyperlocal, because those are really important spaces where that other content gets produced. I don't know about you, sometimes it's depressing that we don't link up the networks more effectively. Why don't we have publications that pull together all the non-governmental organizations and civil society groups who are producing great content but can't always get it out to wide audiences? We don't have a very great tradition of connecting the content with the vehicle to promote it amongst, if you like, the left and progressive causes. But plenty of people are thinking about how to do it. And yeah, absolutely, it comes through to other solutions. We need to defend and extend public media–what I call in Europe, public service media. And do that in new ways, too, because some of the old ways have been– Well, PBS in the States and all the problems of corporate funding kind of shrinking what gets said in that space, so a lot to fix too. But I think that's a really important part of the solution. We need non-commercial media, and have to work out how to support and develop it to create that kind of other kinds of information. Mike: So by that same token, open-access journals I think are also really important, too. The fact that so much media now is putting up paywalls, all these academic journals are charging $30-$40 to rent an article, and there's just really no way to get free information that isn't paid for in some way. So let's talk about native. What is the effect of sponsored content on the public? Jonathan: Let me answer that by an example I show my students, which is an Exxon advertorial in the New York Times. Exxon paid for an editorial which said, "Guess what? The solution to the climate crisis isn't the removal of fossil fuels. It's smarter use of our assets." That sums up for me some of the greatest dangers, which is sponsored content amplifies voices who can speak with partiality because they're advocating for themselves, but undermines independent journalism in the process. To give another example, Facebook, as you know, has paid huge sums into lobbying and influencing politicians in Europe because it senses danger, right? Europe has created some quite strong rules on data privacy and on cookies as we discussed earlier. Facebook took out 20 ad-sponsored content items in the British newspaper, The Daily Telegraph. So it sets up stories with charity bosses who say Facebook is great without disclosing that they're financed by Facebook. It has people saying what great things it's doing to kind of cut content, even though it's been pushed out just after the Christchurch massacre, which of course was relayed for hours on Facebook and other social platforms before it was taken down. That's the problem with sponsored content, it strengthens and amplifies voices. And of course there are other problems; it's disguised; it's hidden; people aren't aware of it. We should know who the source of our content is. In fact, just be interested to talk to you because you're working in journalism. I think one of the things I grapple with but would really like to see more debate out is about the disclosure of sources. Now, I know from the Human Rights tradition and so on the absolute importance of protecting a journalist's sources. Because we don't get good stories if journalists can't protect whistleblowers and others. But we need something which protects that important public interest right. That gives readers better guidance to what the provenance, you know, what's behind the story. We could have ingredients in food and drink, but what were the sources? And in particular, we definitely need to know when there's been a paid source underlying a piece of content. So what drives me in that debate is one of the things that happened in the UK was we had a debate about political advertising on Facebook, which said we should be told better when there are political advertising. But that was running alongside another debate about how to save the British press, which was saying let's have more native advertising. So we've had contradictions and gaps in the way these issues have been treated. And I think we should recognize what's happening underneath, which is we don't always know the interests and sources behind our content. And we should do. Particularly when it's either a political voice or a commercial voice. Mike: Yeah. And I want to give a shoutout here to Corey Pein and his book, Live Work Work Work Die, where he talks about how the tech world typically, they don't really concern themselves with following rules and regulations. They just kind of do what they do and then just once regulators catch up to them, they hope they've made enough money where the fines or penalties or whatever is insignificant to how much profits they've made. And we see that with what happened with Facebook and I guess Twitter to some extent where they weren't regulating political advertisements at all. At least in the United States, political advertising has certain rules for financing and stuff that you have to report it and stuff like that. And so in the 2016 election, that was just out the window. And that's been fixed. Facebook now requires that political advertisements are registered as such, and they only get served in certain ways. All right, so there are regulations in place regarding advertising. What safeguards exist to protect the public from nefarious advertisers? Jonathan: I think just to respond to what you were saying, these are kind of almost the deeper myths, the deeper stories that have been told. The story that internet innovation was somehow kind of natural, inescapable, has-to-be-done-this-way. You want change and all these great services, this is what comes with it. It's going to be driven in these ways, we're going to move fast, we're going to trip over the old rules. I don't know about you, I think that is a myth in the making and it doesn't stack up, and it's already fragmenting and under pressure. So when Facebook's Mark Zuckerberg gets into US hearings in the likes of Cambridge Analytica, he has to say something different at that point. He has to say we do stand up for privacy and consumer protection. The problem is he doesn't fully deliver, and perhaps the bigger problem is the grand-sounding statements are there to reassure investors and markets and other stakeholders, but behind the scenes, Facebook carries on paying millions into lobbyists who go and influence politicians to make sure the rules are kept as weak as possible. So that would be my summary. In the space that I've looked at, native advertising and so on, we see a kind of mixed progress. So just taking the United States, 2015 Federal Trade Commission comes in with new rules and guidance on native advertising. And the rules are certainly an improvement: they're sharper; they're clearer. But what happens? Compliance by the industry remains low. Some early studies found 70% of marketers within I think a year of the new guidance weren't compliant. It got a bit better. But all the latest studies show right across publishing or influencer marketing, there's a compliance problem. There's that lobbying problem I mentioned. So the big marketers say, "Yes, we want to be responsible and transparent, it's in our interests that consumers know they've got ads." But actually then go and lobby. And the kind of thing they lobby over is to say, "Leave it to us what the disclosures should be." So what happens is consumer awareness is very low. Lots of the academic studies in this area have found awareness rates of about 10%, right? People being able to fully identify ad-sponsored content in news publications, for example. And it remains very low. So these industry people are kind of saying, "Well, leave it to us. We need to be fitting for the platform." And the result is consumers have low awareness and are confused. And people like me in this debate and in my book say, "We should call this out. We should have– If the objective really was consumer awareness, then we should move to clearer and more consistent labeling." And why I perfectly accept Instagram and Facebook are not the same thing and TikTok is not the same thing, if we had much more consistent labeling, we'd be in a better place. So one of the things I've argued for in Europe, for example, when we have product placement on television, unlike in the US it has to show a sign–a P sign to tell you that there's product placement. And not just at the end of programs as you're used to where the credits roll very quickly, but before and after each ad break. So why don't we have a sign, a hashtag ad, or a B sign for branded content across all branded material? I think that's an important argument to have because I think we're going into a world which is going to become even less recognizable as these new forms and formats emerge. Mike: Okay, so we've talked about some of them already, but what kind of policy gaps do you see with respect to marketing and media? And what do you think we should do to patch them? Jonathan: Well, I must just say it's a lovely time to speak to you and your audience about this because we've just started–I'm very proud of this–a three year research project which is looking into the rules and regulation of branded content. So we have what's called a Branded Content Governance Project and we're looking at the United States, Canada, Mexico, the UK, every country in the European Union, and Australia to kind of track what the rules are and what we can learn from that to do better. When I map this, I see the forces sitting in four areas. There's regulation, public regulation. There's industry self-regulation, when it makes its own rules. There's the power of the market, ad blocking, for example. And there's the power of civil society arguing for better. And I think we're at a point where self-regulation by the industry is failing. And that's becoming recognized not just by activists if you like, but by governments too. So we need a new settlement. And I think that needs a strengthening of public regulation as I've outlined. But I think all the elements need to work together. And that means putting pressure on companies to actually do as they say and strengthen their own self-regulation. Mike: Okay. Let's talk a bit about the stakes. So given the current digital landscape, what do you see the internet looking like if policy does not catch up with advertisers? Jonathan: Yeah. Well, that's a great question. Pretty chastening one, isn't it? There's a famous moment in 1994 where the chairman of Procter & Gamble, Edward Harnes, gets up and does a speech to the American Association of Advertising Agencies. And it basically says, "Hold your nerve. Things are happening, digitalization is about to happen. You could get slaughtered. The digital world could help people bypass ads and evade them. But if you keep your nerve, you can dominate this space." And I don't know about you, Mike, but I feel he was right. [chuckles] We knew this was happening in the early internet, the commercialization of the internet. But that corporate model and that corporate dominance is dominant. It's strong. However, I think we always need to look for sources of hope. And if it's dominant, it's also contested. There are forces challenging it, whether those forces are kind of carving out space for public media as we discussed, or whether like I am with others, we're kind of arguing for the rules to be improved on behalf of consumers and society. So I think we're losing, but classic Gramscian and optimism of the will is required. And to recognise all the things that are being done to highlight the problem and think through solutions. Whether that's very local ones like– I mean, something we haven't mentioned I think is very important is kitemarking, right? Small publications, non-profit or low profit saying, “We're going to signal what standards are to readers." And that's good for the publication but I think it also is good for awareness. It says, "Well, yeah, why is this publication different from these other commercial ones?" Because this is how it engages with advertisers. So I think that's all really important, too. Mike: All right. Well, cool. Well, hopefully, we can save the internet. Thanks, Dr. Hardy, for coming onto the Nazi Lies Podcast to talk about the lying press. The book again is Branded Content out from Routledge. Thanks again, Dr. Hardy. Jonathan: Thank you. Mike: If you liked what you heard and want to help us pay our guests and transcriptionist, consider subscribing to The Nazi Lies Patreon. Subscriptions start as low as $2, and some levels come with merch. If you don't want to commit to monthly donations, you can give a one-time donation via PayPal.me/NaziLies or CashApp to $NaziLies. [Theme song]

The Anti-Defamation League, the leading pro-Israel lobbying group in America, ordered a global advertiser boycott of Elon Musk's Twitter on Friday for not doing enough to censor Kanye “Ye” West and other critics of their power. The ADL released a statement on Twitter Calling on Advertisers to Pause Their Spend on Twitter: “Today, we are joining dozens of other groups to ask advertisers to pause Twitter spending because we are profoundly concerned about antisemitism and hate on the platform. Here's why we're asking advertisers to #StopHateForProfit and #StopToxicTwitter“ This past Tuesday, Twitter's new owner elonmusk met with representatives from U.S civil society organizations, including Greenblatt and Yael Eisenstat. Following that meeting, Musk pledged that “Twitter will continue to combat hate & harassment,” including antisemitism. Since that meeting, Musk permitted Kanye West to start posting again. From Ye's “Death Con 3” tweet to Kyrie Irving promoting an antisemitic film, we've seen celebrities use Twitter to disseminate antisemitic conspiracy theories and hate to tens of millions of followers. ADL CEO Greenblatt put out a statement on Wednesday through his global boycotting pressure operation “Stop Hate For Profit”: --- Support this podcast: https://anchor.fm/world-voices/support

In this episode of our Arbiters of Truth series on disinformation, Evelyn Douek and Quinta Jurecic spoke with Brandi Collins-Dexter, the senior campaign director at the advocacy organization Color of Change and a visiting fellow at the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School of Government. She recently published a report with the Shorenstein Center on “Canaries in the Coal Mine: COVID-19 Misinformation and Black Communities,” tracing how different false narratives about the pandemic surfaced among Black social media users in the United States. So what makes this misinformation unique and especially dangerous? And how should the responses of technology companies account for the ways the Black community is particularly vulnerable to this kind of misinformation?They also discussed Color of Change's role in the #StopHateForProfit campaign, an ad boycott of Facebook in protest of the company's handling of potentially harmful speech on its platform. The day after this podcast was recorded, Color of Change and other activists met with Facebook to discuss the campaign, but they walked away feeling that nothing much had changed. See acast.com/privacy for privacy and opt-out information.

Much of the internet is funded by advertising, with Facebook making more than 98% of its $70 billion revenues in 2019 from advertising. But as some of its largest advertisers boycott the platform — part of the #StopHateForProfit campaign. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/tanush-prem/support

This summer, hundreds of advertisers, nonprofits and individuals began boycotting Facebook advertising as part of the #StopHateForProfit campaign. On Episode 24 of “The Future of Democracy,” we'll talk to Rashad Robinson, the architect behind the ad moratorium. He'll share insights about the campaign and talk about his experience as president of Color of Change, a national organization that builds campaigns advocating for justice for America's Black community.

#StopHateForProfit https://techcrunch.com/2020/09/14/leaked-memo-excoriates-facebooks-slapdash-and-haphazard-response-to-global-political-manipulation/ https://news.yahoo.com/celebs-join-instagram-freeze-protest-103618254.html et aussi… des DIY deepfakes: https://www.theverge.com/21428653/lip-sync-ai-deepfake-wav2lip-code-how-to https://twitter.com/etienneshrdlu/status/1302950159987421184 #TikTok https://www.tiktok.com/transparency?lang=fr https://www.theverge.com/interface/2020/9/11/21430822/tiktok-transparency-visit-tour-algorithms-for-you-page #Fortnite https://www.theverge.com/2020/9/8/21423004/fortnite-party-royale-concert-series-dominic-fike #Follows Echo of truth: https://www.youtube.com/watch?v=VdzNShweTaE HashflagGallery: https://twitter.com/HashflagGallery

This week we discuss the death of Ruth Bader Ginsburg and what it mans for the Supreme Court. Surprise surprise, both the Democrat's and Republican's completely switched their opinions from 2016 when Antonin Scalia passed away. From there we discuss the #StopHateForProfit campaign and which celebrities' think they will change the world with a 24 hour freeze of their IG accounts. Our final story is the head of the CDC and Trump saying two completely different things when it comes to COVID vaccines. --- Support this podcast: https://anchor.fm/you-mad-bro/support

Air Date 9/22/2020 Today we take a look at the rising concern over Facebook as more and more negative impacts of the site become evident to an ever-expanding group of concerned people and, more specifically, we show how it is the fundamental business model of Facebook that is at the heart of its problems. Be part of the show! Leave us a message at 202-999-3991 Transcript BECOME A MEMBER! (Get AD FREE Shows & Bonus Content) IF YOU’RE GOING TO SHOP AMAZON: Amazon USA | Amazon CA | Amazon UK SHOW NOTES Ch. 1: Early Facebook Investor We Need to Hold Big Tech Accountable For Creating “Toxic Digital Spills” - Democracy Now! - Air Date 10-27-19 Early Facebook investor Roger McNamee talks about big tech companies are amplifying hate speech and disinformation. He also talks more about his book, ·Zucked: Waking Up to the Facebook Catastrophe.· Ch. 2: The Covid Conspiracy Boom on Facebook - On the Media - Air Date 8-19-20 Bob speaks to Fadi Quran about the "superspreader" pages that are amassing these page views, the most popular health conspiracies on Facebook, and whether there's any hope that Facebook will address the proliferation of disinformation on its site. Ch. 3: Beyond the Boycott - Your Undivided Attention - Air Date 7-10-20 #StopHateforProfit is an important first step, but we need to go much further. Ch. 4: The Business Model - The Social Dilemma Clip from the docudrama "The Social Dilemma" from the Center for Humane Technology (available on Netflix). Ch. 5: Voting Is Not Enough: Work to Overcome Racist Voter Suppression in Yet Another Election Without the Full Voting Rights Act - Best of the Left Activism Take action! Click the title and/or scroll down for quick links and resources from this segment. For more, visit Bestoftheleft.com/2020Action. Ch. 6: When Attention Went on Sale - Your Undivided Attention - Air Date 4-28-20 Information system that relies on advertising was not born w/ the Internet. But social media platforms have taken it to an entirely new level, becoming a major force in how we make sense of ourselves and the world around us. Columbia Law Professor Tim Wu. Ch. 7: Power and Politics in Silicon Valley ft. Ramesh Srinivasan - The Michael Brooks Show - Air Date 11-10-19 Ramesh Srinivasan (@RameshMedia), Bernie Sanders surrogate and Professor at the UCLA Department of Information Studies, joins us to discuss the politics of technology. Why conversations about technology need to be conversations about power. Ch. 8: Yaël Eisenstat: Dear Facebook, this is how you're breaking democracy - TEDTalks - Air Date 9-8-20 In this bold talk, Yaël Eisenstat explores how social media companies like Facebook incentivize inflammatory content, contributing to a culture of political polarization and mistrust -- and calls on governments to hold these platforms accountable. VOICEMAILS: Ch. 10: Mythology - Alan from Connecticut VOICYMAILS: Ch. 11: Response to Zach the theologian - Nicole Ch. 12: Your argument convinced me - Zach the theologian Ch. 13: White Male Privilege - Heidi FINAL COMMENTS Ch. 14: Final comments on the two major changes happening to the show TAKE ACTION! Fight Systemic Voter Suppression: 1) Confirm Voter Registration & Talk to Purged Voters: Vote.org National Voter Registration Day Toolkit Call purged voters: Field Team 6 Actions (with Grassroots Democrats HQ) 2) Help People Get Necessary IDs to Vote: VoteRiders Free Help 3) Increase Black Voter Turnout: NAACP Black Voices Change Lives 4) Become a Poll Worker: WorkElections.com MoreThanaVote.org React to Ginsburg's Passing with Action: Volunteer with SwingLeft to Flip the Senate & Target Super States Donate to Targeted Super States via SwingLeft Special Elections (Winner sworn-in in November!): AZ: Unseat McSally. Give to Mark Kelly.  (leading by 9% points) (CPR Rating: Leans D) GA: Unseat Loeffler. Give to Rev. Raphael Warnock. (down by 4% points) (CPR Rating: Lean R) Tightening Polls Toss Ups: MT: Unseat Daines. Give to Steve Bullock. (down by 1% point) GA: Unseat Perdue. Give to Jon Ossoff. (down by 2% points) IA: Unseat Ernst: Give to Theresa Greenfield. (leading by 3% points) ME: Unseat Collins. Give to Sara Gideon. (leading by 5-7% points) NC: Unseat Tillis. Give to Cal Cunningham. (leading by 6% points) CO: Unseat Gardener. Give to John Hickenlooper. (leading by 7% points) Close Polls Lean R & Likely R: AK: Unseat Sullivan. Give to Dr. Al Gross. (tied) SC: Unseat Graham. Give to Jaime Harrison. (down by 1% points) TX: Unseat Cornyn. Give to MJ Hegar. (down by 2% points) KS: Open seat. Give to Bollier. (down by 2% points) EDUCATE YOURSELF & SHARE 7 Years of Gutting Voting Rights (Brennan Center for Justice) In 2013 the supreme court gutted voting rights – how has it changed the US? (The Guardian) Here's *exactly* how Democrats win the Senate (CNN) Written by BOTL Communications Director Amanda Hoffman  MUSIC (Blue Dot Sessions): Opening Theme: Loving Acoustic Instrumental by John Douglas Orr  Voicemail Music: Low Key Lost Feeling Electro by Alex Stinnent Closing Music: Upbeat Laid Back Indie Rock by Alex Stinnent   Produced by Jay! Tomlinson Visit us at BestOfTheLeft.com Support the show via Patreon Listen on Apple Podcasts | Google Podcasts | Spotify | +more Check out the BotL iOS/Android App in the App Stores! Follow at Twitter.com/BestOfTheLeft Like at Facebook.com/BestOfTheLeft Contact me directly at Jay@BestOfTheLeft.com Review the show on Apple Podcasts, Stitcher and Facebook!

Épisode 452 : Comme chaque lundi on fait le tour de l'actualité social media !Cette semaine on parle de Instagram qui propose des sous-titres automatisées pour les vidéos IGTV.On parle de la polémique qui continue pour le groupe Facebook avec le hashtag #StopHateForProfit. Une ancienne employée balance des accusations assez grave et Katy Parry et Kim Kardashian menacent de quitter la plateforme Instagram.On parle aussi de Facebook Business Suite, de Snapchat qui permet l'inscription de 400000 jeunes sur les listes électorales américaines, et des filtres Instagram du New-York Times.Instagram ajoute des sous-titres automatiques pour les vidéos IGTVLes sous-titres automatisés sont une option pour les téléchargements de vidéos Facebook depuis un certain temps. Facebook fournit des sous-titres automatiques pour les vidéos en 16 langues.Même chose sur Youtube.Mais du côté d’Instagram la fonctionnalité restait pour l’instant complètement absente.Pourtant jamais autant le sujet de l’accessibilité des contenus web n’a été au coeur des discussions.Selon l'Organisation mondiale de la santé, plus de 5% de la population mondiale - soit 466 millions de personnes - souffrent d'une perte auditive invalidante.La semaine dernière Instagram a annoncé l’arrivée de fonction de sous titre automatique pour les contenus vidéos IGTV.Lorsque vous téléchargez une vidéo IGTV, vous pourrez basculer sur « Sous-titres générés automatiquement » dans vos paramètres de sous-titres. La précision du texte sera, bien sûr, relative à la clarté de l'audio dans le clip, mais cela aidera à ouvrir votre contenu IGTV à un public plus largeL'annonce fait partie d'un effort plus large de Facebook pour améliorer ses options d'accessibilité . Il ya quelques semaines déjà Facebook annonçait par exemple l’arrivée des sous titres dans les vidéos Live. Déjà, six langues sont prises en charge: anglais, espagnol, portugais, italien, allemand et français. Des stars menacent de quitter Instagram, une employée balance tout !Markito est encore dans la tourmente, toujours sur des problèmes de modération de contenus haineux ! Ça fait quelques temps et notamment autour du mouvement #BlackLivesMatter que Facebook est un petit peu tacler pour sa position neutre sur le sujet.Les marques avaient boycotté en publicitaire la plateforme cet été et aujourd’hui des célébrités rentrent dans le game.Des grosses célébrités sur Instagram comme Kim Kardashian ou Katy Perry ont décidé d’arrêter de publier sur la plateforme.En postant un dernier post « Stop hate » et le hashtag #StopHateForProfitKim Kardashian c’est 188 millions de fans sur Instagram et Katy Perry 107 millions !Les deux ont communiqué en expliquant qu’elles ne pouvaient pas rester les bras croisés face à la propagation de la haine sur des plateformes qui laisse faire !Les révélations de Sophie ZhangCe mouvement est amplifié ces derniers jours par la publication d’une ex data scientist licenciée par Facebook qui s’appelle Sophie Zhang.Cette dernière a rédigé un long texte où elle dénonce les agissements des GAFA et notamment de Facebook. D’après elle, Facebook cache des preuves sur le fait que la plateforme a été et est encore utilisée pour influencer l’opinion publique et manipuler des élections politiques.Elle explique qu’elle a été licenciée après avoir parlé de ces problèmes à sa direction et qu’elle aurait même refusé un chèque de 64.000 dollars pour pouvoir parler librement de ce qu’elle sait sur Facebook.« Au cours des trois années que j’ai passées sur Facebook, j’ai découvert de multiples tentatives flagrantes de la part de gouvernements nationaux étrangers d’abuser de notre plateforme à grande échelle pour tromper leurs propres citoyens, et j’ai provoqué des news internationales à de multiples occasions. Je sais que j’ai du sang sur les mains maintenant. »Elle dénonce le fait que des employés comme elle, de niveau intermédiaire, doivent prendre des décisions sur des propos politiques, et qui ne sont pas dans leurs compétences. « J’ai personnellement pris des décisions qui ont affecté des présidents nationaux sans surveillance, et j’ai pris des mesures pour les faire appliquer contre tant de politiciens éminents dans le monde que j’ai perdu le compte ».Facebook ne serait pas spécialement malveillant mais plutôt dépassé par tout ce qui peut se passer sur sa plateforme.Facebook business suite : une pour les contrôler toutesVous n’aviez pas encore fait le tour de Creator Studio et bien voilà vous êtes cette fois-ci réellement à la bourre… Facebook vient de lancer une toute nouvelle plate-forme de gestion de contenu et de pages qui s’appelle « Facebook Business Suite. »la nouvelle plateforme Business Suite intègre toutes vos options de page Facebook et de profil Instagram dans un seul espace, et sera disponible sur le bureau ou dans une nouvelle application mobile.Cette plateforme permet de :• Publiez sur Facebook et Instagram en même temps et gérez les publications en un seul endroit pour rester connecté aux deux communautés.• Modérer tous vos messages, notifications et alertes Facebook et Instagram en un seul endroit afin que vous puissiez rester à jour et répondre plus facilement à tous vos clients. • Suivre toutes vos stats - Avec les insights Facebook et Instagram et découvrez ce que vos clients recherchent.Ainsi, au lieu d'utiliser Pages Manager ou Creator Studio , vous avez maintenant un autre moyen de piloter tout ça… Vous vous dites, ok mais là ça fait vraiment doublon. Il ya quoi de plus ?Le gros plus de Business Suite, c'est son outil de stats qui permet d'obtenir un peu plus facilement un aperçu complet de vos performances Instagram et Facebook en un seul endroit.Creator Studio propose également des contenus stats, mais il est plus axé sur les performances des publications vidéo.400 000 jeunes vont voter grâce à SnapchatPour ceux qui nous écoute depuis longtemps, j’avais fait une prédiction sur le fait qu’un jour on voterait sur les réseaux, pour des sondages par exemple.Et bien on se rapproche de plus en plus de ça avec Snapchat !Snapchat a annoncé il y a un mois que les utilisateurs allaient pouvoir bénéficier de nouvelles fonctionnalités pour inciter les jeunes à aller voter.Et oui, il y a beaucoup de jeunes sur Snapchat, et on sait que c’est une tranche d’âge qui vote peu.Alors en prévision des élections présidentielles américaines Snapchat a décidé de faire son devoir citoyen. Selon le réseau, les jeunes veulent voter mais ne savent pas vraiment comment faire.Donc Snapchat n’incite pas juste à voter, mais fournit des informations et des ressources pour savoir comment on doit s’y prendre pour voter !Snapchat a carrément lancé une mini-application avec TurboVote pour inscrire les utilisateurs sur les listes électorales. Grâce à cette application plus de 400 000 personnes se sont inscrites sur les listes électorales. C’est complètement fou !Snapchat estime que ce n’est pas suffisant d’aider les jeunes à s’inscrire sur les listes électorales, faut-il encore qu’ils aillent voter !Ils vont donc diffuser des vidéos dans les prochains jours avec des stars américaines qui expliquent l’importance du vote !On retrouve Barack Obama, Snoop Dogg et bien d’autres…Le NewYork Times signe un accord avec Spark Ar pour une série de filtre Instagram très très informatifsLes lecteurs peuvent interagir avec les effets sur la page de profil du compte Instagram @NYTimes.Le principe est simple mais ambitieux. Permettre aux abonnés du compte d’intégrer à leur stories des éléments informatifs très sérieux par dessus leur selfie et de réagir aux sujets proposés par le NYTIMES.Par exemple : vous avez en ce moment un filtre insta sur les incendies en Californie. Lorsque vous utilisez ce filtre vous y trouvez des légendes informatives très sérieuse qui s’affiche sur vos images.Pour soutenir la prod de ces filtres, The Times lance un nouveau laboratoire AR d'une douzaine d'employés. Le laboratoire, aux côtés d'une équipe de rédaction dédiée, sera responsable du développement des effets AR et travaillera avec la plate-forme Spark AR de Facebook comme technologie sous-jacente.. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

What made the internet angry this week?Dale is joined by Kate from the podcast “The After Party: with The Sober Kates”. This week we discuss: Celebrities froze their accounts for 24 hours as a part of the #StopHateforProfit campaign which was organised by civil rights activists and nothing was cured, stopped or improved.  Dale and Kate outline how you'll get better results from your social media if you just click on positive stuff and get rid of toxic people out of your timeline. Chinese database details 2.4 million influential people. The modern problems with data mining on the internet. Go google your name and scrub anything bad that comes up. Go search your name on twitter and see if you have made any bad tweets ten years ago and get rid of them. As World Police go, the USA is Dale's favorite. The trials and tribulations of reading books. Dale manspalins breathing and then explains what periods are. There are rumours of a cereal killer in Toronto but that's just sensational reporting. Kate watched the movie Cuties but Dale didn't because he was scared of being put on a list. Dale and Kate discuss the over sexualization of underage girls. My octopus teacher is good. Orcas are awesome but at the same time giant assholes. Being on a sailboat that was being attacked by Killer Whales would be a living horror. What is even scarier than that is Chimpanzees wielding stone weapons and riding on Orcas. Milk shake duck link - https://www.vox.com/culture/2017/12/13/16767626/what-is-a-milkshake-duck?fbclid=IwAR2ZaW1Lhvhc9dbiLQft1TEtFtUGz95SCD-ZNVtdaTrd8OgD6y_-WozoHas

SZN 2 is here! Back for the legendary catch up, the ladies discuss: Cardi B break up, salary discrimination and #StopHateforProfit, celebrities protesting FB lack of censorship hate speech and misinformation in their platforms. Oh and is Jenae finally SINGLE???(Be sure to follow RVO on Instagram: @richvibesandoverdrafts).

Prima ora: - Nuovi banchi nelle scuole: audio Whatsapp degli ascoltatori. - Collegamento con Fabio Tonacci di Repubblica per gli ultimi aggiornamenti sull'omicidio di Willy. - Intervista a Luca Trippetti, responsabile Federlegnoarredo, per parlare dei tempi di consegna dei nuovi banchi alle scuole italiane. Seconda ora: - RadioTraffic: aggiornamenti sulla viabilità con Dario De Simone. - Kim Kardashian protesta contro Facebook: account social «congelati» per un giorno. La star dei reality tv, una delle più seguite al mondo su Instagram, sostiene la campagna #StopHateForProfit, volta a frenare la diffusione di odio e propaganda sui social. Al telefono, Riccardo Luna. Terza ora: - Borse e Mercati con Ettore Livini. - Tito Boeri ci parla del suo nuovo libro, "Riprendiamoci lo Stato. Come l'Italia può ripartire", scritto insieme a Sergio Rizzo. Abbiamo anche chiesto al professore di commentare la notizia del reddito di cittadinanza ai fratelli Bianchi.

eicker.TV - TikTok, #StopHateForProfit, Apple One, Watch 6, iPad Air, iOS 14 - Frisch aus dem Netz. Weiterführende Links und Zitate zu allen angesprochenen Themen finden sich immer via eicker.media⁺ und für diese Folge direkt unter: https://eicker.digital/eicker-tv-tiktok-stophateforprofit-apple-one-watch-6-ipad-air-ios-14/ eicker.TV ist der Videokanal von Gerrit Eicker und eicker.digital zu Technews und Netzpolitik. Wir sprechen Online. Frisch aus dem Netz. https://eicker.digital Wir sprechen Online. https://eicker.TV Frisch aus dem Netz. - https://YouTube.com/eickerTV - https://TikTok.com/@eickerTV - https://Instagram.com/eickerTV - https://SoundCloud.com/eickerTV - https://Twitter.com/eickerTV #eickerTV #TikTok #StopHateForProfit

En Octobre 2019, Facebook annonçait que le nombre de publicités diffusées en même temps par une Page allait être limité. L'annonce, passée relativement inaperçue, prévenait que cette mesure serait instaurée mi-2020 et qu'elle impacterait "un petit pourcentage d'annonceurs". Mi-2020 est arrivé... et il ne s'est rien passé. Et puis, Facebook a confirmé la semaine dernière que cette limite sera instaurée à partir de Février 2021. Dans cet épisode, je décrypte cette annonce et réponds à toutes les questions que vous vous posez sûrement : Pourquoi limiter le nombre de publicités par Page ? Combien de publicités pourra-t-on diffuser en même temps ? Est-ce que tous les annonceurs auront la même limite ? Et si ma Page est utilisée par plusieurs comptes publicitaires ? Comment seront comptabilisées les publicités qui utilisent le Contenu Créatif Dynamique, la personnalisation des contenus par placement ou les Publicités Dynamiques ? Bonne écoute ! ---------- Vous aimez No Pay No Play ? Aidez-moi en allant mettre des ⭐️ et un avis sympa sur iTunes ou Apple Podcasts. Merci d'avance

Today we're discussing Restoration Hardware, early voting, the new retail holiday in October, Apple's big announcements, Opendoor going public via Chamath Palihapitiya SPAC, Jim Cramer's playbook for Snowflake IPO, Oracle's TikTok deal and why it accomplishes nothing, Trump's one night speed read of Bob Woodward's 466 page book, Louisville's $12 million settlement and subsequent police reform for Breonna Taylor's shooting, Kim Kardashian's social media freeze for #StopHateForProfit, ironically followed by our As Seen on Social segment, and more. Group chat is brought to you by HOLISTIK Wellness, a proprietary blend of broad spectrum, water soluble CBD delivered in single-serve Stir STIKs that you can pop, pour and stir into any beverage. Get your hands on the most delicious, convenient and fast-acting CBD products on the market by visiting HOLISTIKWellness.com and use the code DEELS for 25% off any of their STIKs. Apple Fitness > Peloton – Group Chat News The boys are back together! [2:47] There are fine pissed off people on both sides. [4:01] New holiday alert! [24:32] The BIG highlights from the Apple event. [30:27] Is podcasting becoming centralized? [38:51] What is Opendoor? [41:51] Snowflake, getting awarded for certainty? [48:42] Pete’s Time to Shine. [51:10] The Oracle/TikTok deal makes no sense. [54:00] Trump says... [58:26] The latest updates on the Breonna Taylor tragedy. [1:02:33] Group Chat Predictions, who will the next eligible bachelor be for Cardi-B? [1:06:00] The Social Dilemma. [1:08:21] As Seen on Social. [1:14:35] Group Chat Shout Outs. [1:20:20] Related Links/Products Mentioned U.S. Retailers Are Developing an October Sales Holiday, Bloomberg Reports Here’s everything Apple just announced Social Capital SPAC surges 25% after it confirms tie-up with Opendoor, Chamath Palihapitiya calls it his 'next big 10x idea' Opendoor to go public by way of Chamath Palihapitiya SPAC Jim Cramer reveals playbook for Snowflake IPO: ‘It’s a great concept’ 'It's done' — Cramer says Trump administration will approve Oracle-TikTok deal Tuesday Oracle’s TikTok deal accomplishes nothing Trump claims he read 466-page Bob Woodward book in one night Louisville announces $12M settlement and police reforms in wake of Breonna Taylor shooting Kim Kardashian to freeze Facebook, Instagram accounts in #StopHateForProfit effort The Social Dilemma | Netflix Official Site Airbnb is letting people stay in The Fresh Prince of Bel-Air’s mansion and I really want to book a night Behind Closed Doors Melrose Street Journal IG: @groupchatpod Twitter: @groupchat

Mark Cross is the Sales Director at GoodUnited, which is "is the worldwide leader in 1:1 conversational messaging between nonprofits and their donors." Mark joins host Steve Boland to talk about the "why" of using Facebook for fundraising, including the fact it is going to happen with or without your nonprofits engagement. Mark also gets into the "how" of using Facebook tools, including a blog post from GoodUnited with information about how to get approved with Facebook to get more information about Facebook fundraising. Despite acknowledged concerns about Facebook as a platform (see the StopHateForProfit campaign for example), many potential supporters will use this space and charities can benefit from being intentional about engagement and strategy.

The North Face is known for its outdoor apparel, but in July 2020 the company became known for being the first major brand to speak out about against hate speech on Facebook as part of the #StopHateforProfit campaign. Join me in conversation with Global Brand President Arne Arens as he takes us inside that bold decision, and how it connects directly to the mission of The North Face brand, and how ultimately making long-lasting clothing that’s meant to be recycled makes for great business.   Arne Arens Arne Arens is Global Brand President of The North Face. In this role, Arne is responsible for driving the growth of The North Face brand globally by setting the strategy for the brand across all aspects of the business.  Arne has over 20 years of experience demonstrating strong leadership. Prior to assuming the Brand President role in 2017, Arne was Vice President/General Manager, where he was responsible for the brand’s America’s business and strategic initiatives for sales, merchandising and the direct-to-consumer business. Arne also has led The North Face brand in EMEA where he oversaw sales, marketing, merchandising, product development and direct-to-consumer activities.  Prior to joining VF, Arne worked at Nike in Europe, where he spent eight years in marketing, sales and category roles. Before Nike, he served in consulting roles across a range of industries and geographies.  Arne holds a Bachelor of Science degree in Communication Science and Business Administration from the University of Amsterdam and a Master of Business Administration degree from Northwestern University’s Kellogg School of Management. Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify. Resources: Learn more about what sustainability looks like at The North Face Connect with Arne Arens on LinkedIn Become a purposeful brand by visiting the We First website.

Esam atgriezušies no vasaras brīvlaika, lai parunātu par Googles nedienām ar Krieviju, Facebook boikota kampaņu #StopHateforProfit, kā arī jaunākajiem e-komercijas datiem Latvijā un pasaulē pēc-pandēmijas periodā. Lasi arī mūsu blogu un pieraksties jaunumiem: littlebit.inspired.lv! Frank by Inspired Facebook lapa: ŠEIT Music by benzoul / CC BY-SA

Lançamento das marcas, aumento do faturamento de publicidade do Facebook mesmo com o boicote #StopHateforProfit. Cursos e Lives educativas, crescimento dos apps e possibilidade de criação de super apps, mudanças no consumo de conteúdo de influenciadores no decorrer da pandemia e os hits e flops da semana.

Now that August is here a clearer picture of July’s #StopHateForProfit movement, in which 1,000+ brands including Unilever, The North Face, Heineken, and Chipotle staged a public advertising boycott of Facebook, is coming into focus. It's just a flesh wound On its earnings call Thursday, Facebook said ad revenue grew 10% annually in the first three weeks of July. Zuck said, “some seem to wrongly assume that our business is dependent on a few large advertisers.” Some numbers: Throughout most of July in 2019, the top 100 advertisers on FB spent $251.4 million. In 2020, that number was 12% lower, according to data from Pathmatics. Some perspective: Facebook raked in $18.7 billion—with a “B”—in revenue in Q2. The top 100 spenders contributed 16% of those sales. Bottom line: The leaders of the boycott said it won’t formally continue past July because of the strain it puts on businesses that rely on the platform for marketing. But the movement as a whole “will get bigger and broader” until they feel Facebook takes meaningful action “to mitigate the damage it causes.

So, jetzt hat uns das Thema doch erwischt: „#StopHateForProfit“ Wir machen uns einige Gedanken über diese Welle, die Sinnhaftigkeit und deren Konsequenzen. Gerade, wie man sich auch in der Mediabranche und als CEO verhalten sollte. #diemacheragenda #podcast #onlinemarketing #ceomindset #StopHateForProfit Hier gibt´s was auf die Ohren. Für die Augen "nur" ein paar Schlagworte: stophateforprofit Konzerne USA Europa facebook Boykott Trump Marc Zuckerberg Marke Profit CEOs, Markenverantwortliche Konsequenz Rassismus Fremdenfeindlichkeit Soziale Netzwerke Social Media Mindestens einmal im Monat erscheint eine neue Folge. Wenn´s Spaß macht, auch öfters… Eure Macher Agenda, Kommentare Anregungen, Ideenwünsche - und Vorschläge jederzeit einfach direkt hier einsprechen! Doña Barça: https://www.dona-barca.com Christian Kaeßmann: https://www.wirsindderplan.de --- Send in a voice message: https://anchor.fm/diemacheragenda/message

This month, hundreds of advertisers, nonprofit organizations and individuals began boycotting Facebook advertising as part of the #StopHateForProfit campaign. On Episode 14 of The Future of Democracy, formerly called VISION, we'll talk with Jessica J. González, organizer of the boycott campaign and co-chief executive officer of Free Press and Free Press Action Fund, two independent organizations that work to give people a voice in media decisions.

It remains to be seen whether the advertising boycott of Facebook will impact the way Facebook handles hate groups on its platform.Since the Anti-Defamation League launched #StopHateForProfit, well-known brands like Colgate, SAP, and Puma are leaving Facebook's advertising platform in droves.Why do advertisers care? Will this change Facebook's policies towards hate? Will advertisers return to Facebook?Advertisers feel that hate groups on Facebook are poisoning their brand messages. Mark Zuckerberg seems unconcerned—he believes they'll be back.Without Facebook, will advertisers become extinct, merely survive, or thrive?

#Webinsider #StopHateForProfit #facebook #Werbung

12. odcinek podcastu w programie "Jutronauci: świat po pandemii". Amerykańskie spółki wyraziły solidarność z czarnymi obywatelami USA, którzy protestowali przeciwko brutalności policji. W efekcie logo firm zamieniło się w czarne prostokąciki. Wiele polskich firm poparło społeczność LGBT, którą bezpardonowo zaatakowała rządząca partia, i umieściło w swoich logotypach tęczę. Od tygodni największe firmy prowadzą międzynarodowy bojkot Facebooka pod hasłem #StopHateForProfit. Dlaczego firmy zaczęły zajmować stanowisko w ważnych społecznie sprawach? Z jakich pobudek to robią? Czy należy tego od nich oczekiwać? Vadim Makarenko rozmawia o tym z Bartłomiejem Serafińskim i Wojciechem Mierowskim z firmy Touchideas. Więcej o tym, jak pandemia zmienia społeczeństwa, państwa, instytucje i gospodarki, znajdziesz na https://wyborcza.pl/jutronauci

De la Libertad de Expresión y la Economía del Odio¿Hasta dónde puede Facebook utilizar la libertad de expresión como excusa para permitir la propagación de mensajes de odio y mentiras? ¿Hasta donde podrá lucrarse de ese modelo en que los enfrentamientos entre “bandos” y la radicalización de sus usuarios son el motor del consumo de sus productos?En este episodio hablamos del movimiento #StopHateForProfit, del boicot de centenares de anunciantes en contra de Facebook y del rol que podemos jugar los usuarios finales para exigir que las normas se apliquen a todos.

What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook. Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts.

This week's episode features one of the smartest, funniest, and most informative people that Julie & Brandy have ever met in their entire damn lives. If you're not yet familiar with Brandi Collins-Dexter from Color of Change, then get ready to have your mind blown. She came on the podcast to educate the girls about the #StopHateForProfit boycott in a segment called, "F*ck Facebook Schewww", but she ended up teaching an Ivy League, master class on digital discrimination, that Julie & Brandy were wildly unqualified to take. Brandi Collins-Dexter shined like a true professor dealing with 2 dumb, gay, hungover idiots who showed up to class unprepared: she didn't take it personally, and taught the damn class anyway.  And Julie & Brandy are forever indebted to her grace, because she delivered one of the most important segments that DGP has ever done.  ****************************************************************************************************************************      *** Subscribe to our Patreon Podcast! https://www.patreon.com/dumbgaypolitics **** *** Check out our website! https://www.julieandbrandy.com *****  ***** Dumb Gay Politics with Julie & Brandy **** Julie Goldman **** Brandy Howard **** Julie and Brandy *** The People's Couch *** DGP *** Gay Podcast *** Political Podcast *** Lesbian *** Bravo *** Starburns Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s episode features one of the smartest, funniest, and most informative people that Julie & Brandy have ever met in their entire damn lives. If you’re not yet familiar with Brandi Collins-Dexter from Color of Change, then get ready to have your mind blown. She came on the podcast to educate the girls about the #StopHateForProfit boycott in a segment called, “F*ck Facebook Schewww”, but she ended up teaching an Ivy League, master class on digital discrimination, that Julie & Brandy were wildly unqualified to take. Brandi Collins-Dexter shined like a true professor dealing with 2 dumb, gay, hungover idiots who showed up to class unprepared: she didn’t take it personally, and taught the damn class anyway.  And Julie & Brandy are forever indebted to her grace, because she delivered one of the most important segments that DGP has ever done.  ****************************************************************************************************************************      *** Subscribe to our Patreon Podcast! https://www.patreon.com/dumbgaypolitics **** *** Check out our website! https://www.julieandbrandy.com *****  ***** Dumb Gay Politics with Julie & Brandy **** Julie Goldman **** Brandy Howard **** Julie and Brandy *** The People's Couch *** DGP *** Gay Podcast *** Political Podcast *** Lesbian *** Bravo *** Starburns Audio Learn more about your ad choices. Visit megaphone.fm/adchoices

At long last, we're back! This week the Salad Boys discuss the #StopHateForProfit movement, investigate the effects of boycotting Facebook and analyze what it means to the industry. Then we get real deep and talk about Capitalism at its core. Tune in and enjoy. Learn more at stophateforprofit.org and transparency.facebook.com Note: This issue is ongoing and even in the few days since we recorded, things have changed. We'll continue to keep you updated on any major changes that happen as it evolves. Make sure to follow along on social @salad_podcast and as always - please remember that the views and opinions expressed on this show are not representative of those of our respective employers. If you'd like to support our show and help it grow, please consider becoming a supporter here: https://anchor.fm/salad-podcast/support --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message Support this podcast: https://anchor.fm/salad-podcast/support

#StopHateforProfit is an important first step, but we need to go much further.

En el programa 24 de El Podcast de MarketingDirecto.com queremos analizar las causas y las consecuencias que han provocado la crisis de anunciantes que ha sufrido Facebook a raíz de la petición #StopHateForProfit y el efecto que tendrá sobre el social media marketing, las estrategias de los anunciantes y el futuro del negocio de las redes sociales. Para ello, Javier Piedrahita, director de MarketingDirecto.com, y Sergio Martín, periodista de RTVE, debaten con Enrique Dans, Senior Advisor for Innovation and Digital Transformation at IE University, Javier Regueira, CEO ZOND y VP BCMA Spain, y Javier Recuenco, Chief Strategy Officer en Singular Solving No olvides consultar toda la información en nuestra web (www.marketingdirecto.com), y disfruta de la creación del Podcast, en directo, en nuestro canal de YouTube (https://www.youtube.com/watch?v=-wiapoV2504&feature=youtu.be). Además, suscríbete a nuestro canal para seguir toda la actualidad del sector del marketing, la publicidad y los medios.

En el programa 24 de El Podcast de MarketingDirecto.com queremos analizar las causas y las consecuencias que han provocado la crisis de anunciantes que ha sufrido Facebook a raíz de la petición #StopHateForProfit y el efecto que tendrá sobre el social media marketing, las estrategias de los anunciantes y el futuro del negocio de las redes sociales. Para ello, Javier Piedrahita, director de MarketingDirecto.com, y Sergio Martín, periodista de RTVE, debaten con Enrique Dans, Senior Advisor for Innovation and Digital Transformation at IE University, Javier Regueira, CEO ZOND y VP BCMA Spain, y Javier Recuenco, Chief Strategy Officer en Singular Solving No olvides consultar toda la información en nuestra web (www.marketingdirecto.com), y disfruta de la creación del Podcast, en directo, en nuestro canal de YouTube (https://www.youtube.com/watch?v=-wiapoV2504&feature=youtu.be). Además, suscríbete a nuestro canal para seguir toda la actualidad del sector del marketing, la publicidad y los medios.

There is a campaign going on here in the month of July, 2020 called #StopHateForProfit. The purpose of it is to get facebook to change their algorithm that determines what is shown to people in their newsfeeds. Instead of the algorithm feeding people things that they might agree with, they want facebook to insert political correct posts that the readers should be seeing. If facebook capitulates to this demand, they might as well close up shop now. Whatever you might think of facebook, they have a sound business model. It is the platinum rule: "do unto others what they wish to have done to them." In this episode, I discuss the facebook algorithm, and how it is a sound strategy as it is based on the laws of personality marketing. Contact Information: https://customersecrets.com/contact-us/ Selling by Personality Type book. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We podcasters have come to rely quite heavily on Facebook. From podcaster-ran support groups to the ability to quickly build a Facebook community for the listeners of your podcast to the comment sections on our websites are powered by a plugin that uses Facebook, we podcasters relegate a lot of what we do to Facebook.  So what happens when Facebook goes away?  I know that sounds very alarmist. But hen's the last time you updated your MySpace profile?  On a long enough time scale, everything disappears or changes into something unrecognizable from its origins.  July 2020 is only nine days old as of this writing, and Facebook is taking a very public beating. It failed its own civil rights audit (https://about.fb.com/wp-content/uploads/2020/07/Civil-Rights-Audit-Final-Report.pdf) , a two-year endeavor where Facebook-selected independent auditors struggled to find good evidence that Facebook actually wants to fix the rot happening from within.  Representatives from the Anti-Defamation League, the NAACP, ad Color of Change met via conference call with Mark Zuckerberg, Sheryl Sandberg, and other top Facebook officials this week. Those reps left the call angrier than they were at the start (https://colorofchange.org/press_release/color-of-change-responds-to-facebooks-civil-rights-audit/) , citing little in the way of substantive change and an abundance of oft-repeated platitudes from Facebook rather than actually responding to the group’s demands. Along with those PR nightmares, Facebook’s taking a financial hit this month from the #StopHateForProfit campaign (https://www.stophateforprofit.org/) as several big-ticket advertisers have stopped their ad spend on Facebook for the month.  Facebook’s brand is being tarnished. And that tarnishment will spill over to people - and podcasts -- who actively use Facebook. It’s only a matter of when. I’m mostly concerned with the spill-over that tarnishes the reputations of the companies and organizations that continue to rely on and actively promote the use of Facebook. A lot of podcasts and podcasters fit that bill. The steps podcasters can take to protect themselves from the coming blowback are a little unclear to me, to be really honest with you.  One option is to diversify. That's always a good idea. Never put your eggs in one basket. It’s why we podcasters distribute our shows to every single listening app, directory, or platform. So yes, you should diversify your social media presence as a podcaster and for your podcast(s).  Some podcasts are trying to own the relationship with their listeners directly, reducing their reliance on social media platforms as the center of their community. This is problematic because it’s important for all podcasts and podcasters to meet people where the people are. Don’t assume that people will switch to your owned property just because you’ve made the decision to shut down your shows’ Facebook group. If you build it, they probably won’t come.  But there is one thing you can do immediately: stop pushing people to Facebook. Even if you have a thriving, active community on Facebook right now, you can keep it and you can stop pushing new people to it. That’s my approach. Even though my community is neither very large nor very active, I still push out episodes of Buffer (https://buffer.com/) as I’m sharing that same content on other social platforms as well. To me, Facebook has become a little-to-no-effort publishing destination  But I'm certainly not asking anybody to join me over on Facebook. And if Facebook’s reputation continues to be torn to shreds, maybe you shouldn't either. ----- Read the full article and share with a friend: https://podcastpontifications.com/episode/its-time-to-address-podcastings-facebook-problem (https://podcastpontifications.com/episode/its-time-to-address-podcastings-facebook-problem) Podcast Pontifications... Support this podcast

In this episode of our Arbiters of Truth series on disinformation, Evelyn Douek and Quinta Jurecic spoke with Brandi Collins-Dexter, the senior campaign director at the advocacy organization Color of Change and a visiting fellow at the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School of Government. She recently published a report with the Shorenstein Center on “Canaries in the Coal Mine: COVID-19 Misinformation and Black Communities,” tracing how different false narratives about the pandemic surfaced among Black social media users in the United States. So what makes this misinformation unique and especially dangerous? And how should the responses of technology companies account for the ways the Black community is particularly vulnerable to this kind of misinformation? They also discussed Color of Change’s role in the #StopHateForProfit campaign, an ad boycott of Facebook in protest of the company’s handling of potentially harmful speech on its platform.

Social media is all over the news right now, and for good reason. Movements like #StopHateForProfit caused brands such as The North Face, Patagonia, Verizon, and dozens more to pull all advertising dollars from social media platforms overnight. Cheetah Digital stands with these brands and our clients such as Starbucks and Vans, by pulling all advertising from Facebook and Instagram. But this is just part of the story. Watch as Richard and Tim break down how brands have been part of the social media quagmire, reveal some key stats in Forrester's recent report "It's OK to Break Up with Social Media" while also discussing what the "Trust Economy" should look like. You'll also learn why it's more important than ever to start owning your audience by collecting and activating zero-party data at scale. There's so much to unpack in this 38-minute podcast. Be sure to download a courtesy copy of the full Forrester report for yourself and review your metrics to see if your ad dollars would be better spent elsewhere. VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital

On this episode of SH!TPOST, we’re joined by Media Matters senior researcher Alex Kaplan to discuss the 62 congressional candidates who have, to varying degrees, voiced support for the QAnon conspiracy theory movement. We'll also touch on news stories of the week, including the #StopHateForProfit campaign and Trump administration's potential TikTok ban.Follow Alex Kaplan: https://twitter.com/AlKapDCShow Notes: https://shtpostpodcast.com/cqngress-7-7-20-ft-alex-kaplan/ This is a public episode. Get access to private episodes at shtpost.substack.com/subscribe

You may have heard about #StopHateForProfit - a social media ad boycott that intends to urge Facebook to evenly apply hate speech standards and improve marking misinformation and false news on the platform.   Several large national companies have joined in. The question is - should your small business? And the bigger question - what happens when your company’s values can start to impact the bottom line? JoyGenea and Michelle discuss this and so much more in this episode of “If These Heels Could Talk.”

What is happening with the human race? How is it that we are now so addicted, so believing, so sheep-like, so affected by Social Media? Is it Fear Of Missing Out? Are we happier being pissed off all the time? Are we looking for anger? Join me, Aviva Ounap, host of Crypto and Blockchain Talk as I talk to the founder of Peteyvid.com Craig Stadler about his amazing video search engine, his new LIVE video platform, the state of social media and where it is headed. I also recorded an introduction, as after we finished this podcast, something called #StopHateforProfit started, which goes to prove that many companies are sick of the hate and bullying on social media. But even this movement is questionable as they are going after Facebook only, they have a list of demands against only Facebook, and even if Facebook lost $10Billion in revenue, it is nothing compared to their overall revenue and value. Furthermore, Facebook already said it does not allow hate speech on its platform and acknowledged it could do more to tackle this problem. So how are they going to police billions of posts a day, and what if one slips through the net? Facebook removed nearly 10 million posts for violating its rules against hate speech in the first three months of 2020, and most were taken down before users reported them. The social network relies on a mix of human reviewers and technology to moderate content but detecting hate speech can be challenging because machines must understand the cultural context of words. So, what will be the real outcome of this boycott? I fear not much. Except for companies who are boycotting Facebook enjoying great optics, and looking like they are doing something for the good of mankind, and Facebook losing lunch money for one day, I see this not having much impact in the world of social media, as Facebook is only ONE of many platforms. The only way to really stop the hate is to unplug. Permanently. Tune in to CryptoAndBlockchainTalk.com, the podcast that makes you smarter about the worlds of blockchain and cryptocurrency, and everything in between. It is our mission to interview the brightest stars in this space, bringing them straight to your ears for your listening pleasure, and best of all, for free! In addition, all interviews are streamed on Crypto24Radio.com, bringing you the latest news on all things blockchain and crypto-related all day, every day - plus music! So stay tuned and enjoy. We LOVE having you as our listener, and friend! SUBSCRIBE to our social channels and never miss an episode: SPOTIFY   iTunes   Stitcher   Soundcloud   Google Play Music   Tunein   Castbox   Podchaser   Pocket Casts   Overcast   iHeartRadio   PlayerFM   YouTube   Acast   Podnews   Castbox   Poddtoppen   Feedspot   Kimcoin   PodBean   Chartable  LISTEN NOTES  PodParadise  Bullhorn  ___________________________ Do you want us to talk about your project or company? Email us: education@saviidigital.com

Patreon: https://www.patreon.com/thatsall Facebook has recently come under fire from several of its larger advertisers for not taking a tough stance on hate speech. These advertisers are pulling their ads from the platform until more substantial reforms are put in place. Here is exactly what’s going on.

en este episodio conocerás realmente la fuerza del movimiento #StopHateForProfit en la cual buscaba “boicotear” a Facebook pero realmente los números indican un impacto mucho menor , así como las acciones de Zuckerberg para combatir el racismo en dicha red social, es un tema que muchas marcas prefieren no nombrar.

Un programa dirigido, producido, interpretado, subvencionado y caracterizado por Daniel Atik Sitio Web: http://la.azotea.co Síguenos en: https://twitter.com/LaAzoteaCo https://instagram.com/LaAzoteaCo https://facebook.com/LaAzoteaCo

#StopHateForProfit puso contra las cuerdas, otra vez, a Facebook. Y cuando esperábamos ver un cambio en la red social más importante del planeta nos dimos cuenta que no tienen corazón, tienen caja registradora.https://www.stophateforprofit.org/https://www.theinformation.com/articles/zuckerberg-tells-facebook-staff-he-expects-advertisers-to-return-soon-enough?shared=55fd71efc87f385ehttps://www.fayerwayer.com/2020/07/facebook-mark-zuckerberg-discurso-odio/https://www.mintic.gov.co/portal/inicio/Sala-de-Prensa/Sabia-Ud-que/2713:Colombia-es-uno-de-los-paises-con-mas-usuarios-en-redes-sociales-en-la-region#:~:text=Redes%20como%20Facebook%20y%20Twitter,cercana%20a%20los%206.5%20millones.

Un programa dirigido, producido, interpretado, subvencionado y caracterizado por Daniel Atik Sitio Web: http://la.azotea.co Síguenos en: https://twitter.com/LaAzoteaCo https://instagram.com/LaAzoteaCo https://facebook.com/LaAzoteaCo

This week on "TheWrap-Up," an interview with Mark Duplass from "The Morning Show" and a discussion about the Facebook ad boycott #StopHateforProfit with Jonathan Greenblatt, CEO of the Anti-Defamation League and Rashad Robinson, Executive Director of Color of Change. See omnystudio.com/listener for privacy information.

Marketers express unease about Facebook’s handling of hate speech. Plus, how Singapore is introducing wearable dongles to help log and trace people who might have Covid-19. And the simulation company aiming to help redesign cities fit for a post-pandemic world. Presented by Rory Cellan-Jones, with BBC tech reporter Jane Wakefield. Produced by Jat Gill. (Image: A smartphone showing the website of the “StopHateForProfit” campaign, Credit: EPA/ SASCHA STEINBACH).

3 de julio de 2020 Apple Camp OnePlus lanza nuevas televisiones #StopHateForProfit El streamer de WoW, Reckful, se quita la vida debido a la ansiedad y el acoso El CEO de Ubisoft decide tomar medidas para crear una empresa más diversa donde el acoso no tenga espacio Mythic Quest, la serie de Apple TV+ que intenta mostrar cómo es una empresa de videojuegos por dentro --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

There was so much going on this week we decided to do this special 6 minute flash pod to keep our listeners up to date! We've been tracking gig workers' legal battles around the world and this week's Supreme Court ruling in Canada was a great excuse- and important update to Episode 3, Judgement Day. But there were so many more actions against Big Tech this week including an Amazon workers' strike in Germany, the #StopHateForProfit campaign against Facebook, an important data sovereignty ruling in India and more driver actions in France, Brazil, Argentina and California. Catch up on the news as you wait for our next episode, The Gig Is Up! --- Support this podcast: https://anchor.fm/thegig-podcast/support

The #StopHateForProfit campaign is growing, but will it make a difference? Some of the biggest brands in the world have all pledged to suspend advertising on Facebook during July. It's part of a campaign called #StopHateforProfit.     In today's episode we find out why the big brands are turning on Facebook, and delve into the issue of Hate speech which is a problem that has plagued Facebook for years. Facebook makes nearly all of its money from advertising. This campaign is only for a month so will it actually impact Facebook's bottom line?   Dan Van Boom is the news editor of C-Net, and joins us to help answer that question.   In today's news headlines: Federal health minister demands answers after Victorian cases exported interstate Geoffrey Rush hangs onto record defamation payout after Daily Telegraph loses appeal Jeffrey Epstein's former girlfriend and alleged “pimp”arrested by FBI   In today's Briefing we ask: What is the #stophateforprofit campaign? Are advertisers just virtue signalling when they were cutting their marketing budgets anyway? What has Mark Zuckerberg's response been? Will there be any meaningful change from Facebook moving forward? See omnystudio.com/listener for privacy information.

Facebook’s current relationship status with advertisers: It’s complicated. Steven Levy, tech journalist at Wired and author of Facebook: The Inside Story, discusses the Facebook advertising boycott campaign. The #StopHateforProfit campaign has picked up support from hundreds of companies, including Unilever, Microsoft, Coca Cola, Starbucks and all of Canada’s ‘Big 5’ banks, to pressure the social media company to combat hate speech, fight misinformation and deal with threats of violence on the platform.

Heute mit: EU-Ratspräsidentschaft, Qualifizierungsprogramm, EvilQuest, #StopHateForProfit

C'est le ménage de printemps à l'approche de l'été ! Des grands noms de la polémique se font bannir sur les plateformes : de Dieudonné à Donald Trump sur de nombreuses plateformes. Et nous revenons sur l'événement historique qui amène Apple à planifier l'abandon des puces Intel au profit des puces ARM. Réagissez à l’émission en commentaires sur techcafe.frSoutenez Tech Café sur PatreonDiscutez avec nous et entre vous sur le groupe Telegram À chaud Reddit, Youtube, Twitch : grand ménage sur les plateformes.. Savoure l’Instant #çasentlepâté : Facebook se fait boycotter par les marques !Alors pas du tout sous la pression, il change un peu d’attitude.De bonnes initiatives, mais peut mieux faire, depuis longtemps.Mais qui a besoin de Facebook pour sa campagne ? Il y a une app pour ça.BTS communication : les fans de K-Pop se politisent ? Apple Passe l’ARM à Gauche Apple lâche Intel, mais pourquoi tout RISCer ?Rosetta 2 ne supporte pas AVX, quelles perfs pour les prochains MAC ?Un Boot Camp trop éprouvant pour Windows sur les Mac ARM.Fugaku est le plus puissant ! C’est Sasuke qui va être content... En vrac Apple ne fera pas la révolution médicale avec le suivi du sommeil et c’est tant mieux.Rumeurs à la pomme express Pas de chargeur pour l’iPhone 12 ? Même Ming le dit.Des iPad qui auront grandi à la fin de l’année ?Les mots blessent : Goldman Sachs a la solution. Participants :  Guillaume PoggiaspallaPrésenté par Guillaume Vendé

ถือว่าเป็นช่วงเวลาหนึ่งที่ facebook โดนกระแสวิพากวิจารณ์หลายทิศทาง กับแฮชแทกร้อน #StopHateForProfit (คือ การรณรงค์ให้หยุดสร้างความเกลียดชังเพื่อกอบโกยผลกำไรเสียทีเถอะ) EP66 ได้ค้นหาเพิ่มเติมว่าอะไรคือรูรั่ว หรือช่องโหวภายในองค์กร ซึ่งคำตอบที่ได้! มีความน่าสนใจมาก... A Cup of Culture ----------- #วัฒนธรรมองค์กร #corporateculture #culture

Por que gigantes como Starbucks, Coca-Cola, Unilever e Diageo suspenderam publicidade nas redes sociais

Stop Hate For Profit states, "We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook." Here is what you need to know about #StopHateforProfit What do you think?

Microsoft chiude definitivamente tutti i suoi negozi al dettaglio. Le sedi di New York, Londra, Sydney e Redmond saranno trasformate in Experience Center che non vendono prodotti. La società si è detta sempre più concentrata nel supporto alle vendite online. I centri commerciali non possono sopravvivere senza negozi. Il lockdown causato dal Coronavirus ha accelerato le perdite nel settore della vendita al dettaglio, lasciando ai proprietari poca scelta se non quella di ridurre gli affitti e di essere più flessibili. Si fa sempre più difficile la posizione di Facebook. L'agenzia Reuters conferma che più di 160 aziende prestigiose negli USA si sono unite alla campagna #stophateforprofit. Gli organizzatori adesso faranno pressione per convincere il social a prendere provvedimenti credibili contro l'odio razziale diffuso sulla piattaforma. Google rilancia sugli occhiali smart. Alphabet sta per concludere un accordo per l'acquisto degli occhiali intelligenti canadesi North per 180 milioni di dollari. L'accordo potrebbe contribuire a rinvigorire il rilancio di hardware di realtà aumentata per i consumatori.

En este episodio: más de 100 días de cuarentena, k-popers activistas, fancams justicieras, Trump en Tulsa, la WWDC 2020 de Apple, Mixer se pasa a Facebook, #StopHateforProfit, abuelos pelotudos, driveandlisten, cafecito.app, todo eso y mucho más en el Futuro. Encontrá la guía de este episodio en elfuturopodcast.com Sumate a la conversación usando #ElFuturoPodcast en Twitter.

En este episodio: más de 100 días de cuarentena, k-popers activistas, fancams justicieras, Trump en Tulsa, la WWDC 2020 de Apple, Mixer se pasa a Facebook, #StopHateforProfit, abuelos pelotudos, driveandlisten, cafecito.app, todo eso y mucho más en el Futuro. Encontrá la guía de este episodio en elfuturopodcast.com Sumate a la conversación usando #ElFuturoPodcast en Twitter.

Megan Anhalt, Chief Strategy Officer of Whole Whale is interviewed on the Next in Nonprofits podcast about what nonprofits should do around the #StopHateForProfit Facebook ad boycott.    https://www.nextinnonprofits.com/2020/06/stophateforprofit-with-megan-anhalt/

Carl-Johan Ulvenäs och Babs Drougge på P3 Nyheter förklarar och reder ut aktuella ämnen. Kommer Miljöpartiet att lämna regeringen? Migrationsuppgörelsen som partierna håller på att arbeta fram riskerar att slita itu januariöverenskommelsen. Vi reder ut lite vad som är bakgrunden till bråket. Sen snackar vi om annonsprotester mot Facebook. Senaste tiden har #Stophateforprofit spridit sig. Hur ska Facebook hantera om annonsörerna flyr?

Drug maker Gilead has announced pricing for its Covid treatment Remdesivir, but it’s more expensive in the U.S. than in other developed countries. Gilead CEO Daniel O’Day explains the health care factors in setting the drug’s cost. Instagram co-founder Kevin Systrom launched the Covid-19 case tracker website RT.live in April. The site breaks down infection cases and potential for continued spread state by state. Systrom explains how RT.live is a tool for Americans to stay informed about their communities, and former FDA Commissioner Dr. Scott Gottlieb shares how the site’s data can help U.S. states stay safe. Plus, another “friend” bites the dust. Companies continue to pull their advertising spending from Facebook as the #StopHateforProfit campaign gains momentum.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Aan tafel zitten Gijs Groenteman, Avi Bhikhie en Spraakmaker Kathleen Ferrier. Het mediamoment van Bhikhie gaat over een filmpje van de demonstratie in Den Haag gisteren. In de video reageert een vrouw vrij agressief tegenover een politieagent. Wat viel Bhikhie op? Het mediamoment van Groenteman gaat over Op1 gisteravond. Wilfred Genee was te gast en kreeg de wind van voren van Fidan Ekiz. Groenteman vond het “een spektakel - ik vond het verrukkelijk”. Waarom? Verder: meer dan 300 mediamakers roepen vanochtend, door middel van een manifest, op om racisme en discriminatie in de Nederlandse media te stoppen. Hiervoor is een Meldpunt Racisme & Discriminatie voor journalisten en mediamakers opgericht. Bestaat er behoefte aan dit nieuwe meldpunt in de media? Is het een goede aanpak? Bhikhie en Groenteman uitten hun twijfels over dit meldpunt. Bhikhie: “Dan is het gemeld; en dan?”. Groenteman vraagt zich af of dit meldpunt wel het medium is om dingen zichtbaar te maken. Hoe zouden media kunnen zorgen voor een betere afspiegeling van de samenleving op hun redacties? Bhikhie: “Er moet bij hoofdredacties een besef komen: we moeten nu echt iets gaan veranderen” Na Unilever boycotten grote merken als Levi’s, Coca-Cola en sinds gisteren ook Starbucks, social media platform Facebook, omdat het oogluikend racisme zou toestaan. De stap van Unilever valt samen met de #StopHateForProfit-campagne van de Amerikaanse burgerrechtenbewegingen. Helpt zo’n boycot van adverteerders echt om verspreiding van haat, racisme en geweld tegen te gaan? Of is het een mooi gebaar voor de bühne maar heeft dit weinig concreet effect? Gaan we dit in de toekomst vaker zien, dat adverteerders die zich meer gaan bemoeien met de inhoud van media-uitingen? We besluiten het Mediaforum met het Taalteam met Frank van Pamelen.

In this week's episode of Analytics Neat we discuss Social Media advertising, #StopHateForProfit, eBook biases, and Adobe Attribution IQ on the Undercard. For the Main Event, we review Kaspersky's findings about Google Analytics and whether Google Analytics is a good data capture solution. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

Megan Anhalt is the Chief Strategy Officer and COO of Whole Whale, "a B Corp digital agency that leverages data and tech to increase the impact of social impact organizations." Megan joins host Steve Boland to talk about the #StopHateForProfit campaign, sponsored by groups such as ADL, NAACP, Color of Change and more. The sponsoring groups are urging for-profit companies to "pause" all advertising spending on Facebook, hoping the platform will make changes to "stop generating ad revenue from misinformation and harmful content." The campaign is targeted at for-profit companies, but the nonprofit sector has a lot consider about the problems with Facebook, the future of using that tool, and understanding all their other options to reach potential supporters, engage donors and more. Megan talks about how Whole Whale engages clients in evaluating what is right for them work, mission, and future given these concerns. Get more details on how to subscribe on our podcast page.

Een nieuwe Pulse aflevering met het laatste nieuws op het gebied van digital marketing en tech. In deze aflevering o.a.: TikTok groeit flink en ook de oudere doelgroep stijgt mee [0:40] Zo werkt het algoritme van TikTok [3:46] LinkedIn in heeft In Nederland video remarketing uitgerold, ook stories voor bedrijven beschikbaar [6:52] Google Ads en Google Search (organic) krijgen dezelfde “baas” [10:49] #StopHateforProfit - grote (outdoor) merken stoppen Facebook ads in juni [14:30] Amazon in Google Shopping [17:28] Luistertip: Masters of Scale met Reid Hoffman (oprichter LinkedIn) en auteur van het boek the lean startup [20:46] Shownotes: www.adwise.nl/podcast Hosts: Jeroen Roozendaal en Daan Loohuis

Da die Links in diesen Shownotes nicht auf allen Plattformen anklickbar sind, gibt es hier alle Folgen im Überblick, mit Shownotes und anklickbaren Links: https://www.kerstin-hoffmann.de/lage/ Themen der Woche Eigentlich wollte ich mit euch über nervige Angebote zur multiplen Selbstoptimierung sprechen. Aber das kommt ein andermal. Denn da ich in dieser Woche so viel Spannendes in puncto Online-Medien und soziale Netzwerke gefunden habe – und da ich nur zehn Minuten habe –, gibt es heute einen Überblick über die wichtigsten Neuigkeiten. Der Grimme-Online-Preis ist verliehen und geht gleich zweimal an das Coronavirus-Update (alle Preisträger auf der Seite des Grimme Online Award) Gegenwind für Facebook: BGH kippt Facebooks Datensammlung (Beitrag zum Thema bei t3n) und #StopHateforProfit gewinnt an Zulauf Reels: Instagram greift TikTok an (Beitrag zum Thema in SPIEGEL Netzwelt) TikTok eröffnet die Werbeplattform TikTok for Business (Beitrag zum Thema in der W&V) Google kauft journalistische Inhalte ein (Beitrag zum Thema bei MEEDIA) Linktipp der Woche Corporate Influencer und Markenbotschafter – Rechtsbelehrung Folge #78 Referenz der Woche Gerhard Schröder, KreativeKK (Link zum Beitrag über Videointerviews) Alle Abomöglichkeiten, alle Episoden, alle Shownotes: https://www.kerstin-hoffmann.de/lage/

Netflix, Zoom e Peloton di nuovo ai massimi. Le azioni delle cosiddette aziende "stay-at-home" sono tornate a crescere dopo le avvisaglie di una possibile seconda ondata di Covid-19. Soffrono ancora le azioni legate ai viaggi. Si allunga la lista dei brand che boicottano Facebook. North Face, Patagonia e REI hanno aderito al boicottaggio #StopHateforProfit, organizzato da gruppi per i diritti civili che chiedono maggiore impegno nella moderazione di discorsi di odio e disinformazione. Canva raggiunge una valutazione di 6 Mld di $. La società ha consolidato la sua posizione con un investimento di 60 milioni di $. Attualmente Canva ha 1,5 Milioni di sottoscrizioni attive e 30 milioni di utilizzatori mensili.

Épisode 415 : Comme tous les lundis, on fait le tour des news social media pour vous que vous sachiez tout ce qui se passe sur les réseaux sociaux !Aujourd'hui on parle des tweets vocaux qui arrivent sur Twitter, de Google qui lance Keen (copie de Pinterest), de la Loi Avia, des LinkedIn stories, de la nouvelle plateforme Youtube Brand Connect et The North Face boycotte Facebook ! Les tweets vocaux de 140 secondesTwitter vient de lancer les tweets vocaux !La nouvelle fonctionnalité va être utilisable par un nombre limité de personnes pour le moment !Ces utilisateurs pourront donc poster des messages vocaux en guise de Tweet !On sait que le message vocal revient très fort notamment chez les plus jeunes.On en a marre de taper, c’est long, on fait des fautes, là pas besoin de se prendre la tête, on envoie en message vocal direct c’est plus rapide !Sur Twitter vous pourrez donc envoyer des tweets vocaux de 140 secondes en référence aux 140 caractères d’un tweet écrit ! Et oui aujourd’hui c’est 280 mais initialement c’était 140 !Alors ça pose des questions quand même sur la modération de ces posts vocaux !On le sait Twitter lutte déjà difficilement contre le harcèlement sur sa plateforme, les messages audio vont être un contenu difficile à modérer.Pour l’instant Twitter n’a pas vraiment fait d’annonce sur la modération  mais a été contacté par CNN sur le sujet : Twitter travaillerait à un sytème de surveillance avant de le déployer sur tous ses utilisateurs » !Ce qui est sûr c’est qu’il est beaucoup plus long et compliqué de modérer du contenu audio pour des humains ou pour un algorithme donc pour l’instant méfiez-vous lorsque vous cliquez sur un tweet audio !Google s’en prend à Pinterest avec KeenGoogle commence a voir d’un drôle d’oeil la progression de Pinterest. Au fil des années, Pinterest s’est imposé comme un moteur de découverte visuelle. Les récentes annonces de la plateforme au sujet du social commerce n’ont fait qu’accentué les craintes de Google.Pourtant Pinterest ne représente qu’une part marginale du marché de la recherche avec 367 millions Monthly active users , là où Google en compte 2 milliards.Suffisant cependant. Pour inquiéter Google qui a cherché à plusieurs reprises à ajouter des fonctionnalités et des outils de type Pinterest, pour garder l'application social media à distance.La dernière trouvaille de Google pour faire barrage à Pinterest s’appelle Keen.« Keen vous permet d'organiser le contenu que vous aimez, de partager votre collection avec d'autres et de trouver de nouveaux contenus en fonction de ce que vous avez enregistré. "Ça ressemble vachement à la promesse de Pinterest !Sur Keen, vous pouvez organiser des collections pour vous-même ou pour d'autres personnes. Vos Keens peuvent être privés ou publics. Google utilisera ses algorithmes de recherche avancés pour trouver un contenu similaire à ce que vous avez ajouté.Google n’est pas le premier à s’en prendre à Pinterest, Il y a quelques mois Facebook lançait son clone appelé Hobbi.L’échec de la Loi Avia contre la haine en ligneCette loi a été adoptée par l’Assemblée Nationale le 13 mai dernier et devait entrer en application ce 1er Juillet mais le Conseil constitutionnel a rétorqué la partie peut-être la plus importante de la loi ! Une des mesure phare de cette loi était de pouvoir infliger des sanctions pénales aux réseaux sociaux qui ne supprimeraient pas un contenu haineux en moins de 24h ! C’était une partie controversée mais c’était le coeur du texte d’après la député Laetitia Avia qui porte cette loi ! Pour le Conseil constitutionnel cela va à l’encontre de la liberté d’expression et risque d’amener une censure trop importante des plateformes par peur de se faire sanctionner !Le coeur du problème reste notamment celui de juger de qu’est ce qu’un propos haineux ! Il n’y a que la Justice qui peut juger de cela selon le Conseil constitutionnel !Le deuxième volet de la loi plus préventif a aussi été rétorqué, pour les mêmes raison qu’une entreprise privée ne peut pas rendre justice elle même sur sa plateforme !Les LinkedIn stories arrivent en AustralieAprès le Brésil , les Pays - Bas et les Émirats arabes unis , les utilisateurs de LinkedIn en Australie peuvent désormais publier des stories sur la plateforme.On en avait déjà parlé sur LSD les stories Linkedin fonctionnent à peu près de la même manière que sur Facebook et Instagram, avec une barre de stories en haut du flux principal, et divers autocollants et outils disponibles pour décorer visuels au format 9:16ème.Étant donné le nombre d'utilisateurs qui ont désormais accès à l'option, on pourrait penser que LinkedIn a suffisamment de retour sur leur utilisation pour la déployer à tous les utilisateurs, mais nous devrons attendre encore un peu avant de les voir débouler en France.Youtube lance BrandConnectAprès Facebook qui avait lancé Brand Collab pour mettre en lien les marque et les créateurs sur sa plateforme, c’est au tour de Youtube de lancer le même genre de projet !En 2017, Google avait acquis la plateforme d’influence marketing FameBit !Cette plateforme va connaître quelques changement et va maintenant s’appeler Youtube BrandConnect.Sur FameBit on trouvait un programme en self service accessible à tout le monde qui va maintenant fermer, pour ne laisser place qu’à une partie spécifique de la plateforme !Un programme de différents services encadrés par une équipe d’experts chargés de mettre en relation les créateurs et les marques et de suivre le projet jusqu’à la livraison ! En gros Youtube garde ce qui est le plus rentable économiquement ! Pour l’instant il faut être un créateur aux États-Unis, avoir une communauté de plus de 25k abonnés et on peut s’inscrire à Youtube BrandConnect à partir de Youtube Studio !Youtube va mettre ensuite de nombreux outils et fonctionnalités pour gérer les campagnes d’influence !The North Face boycotte Facebook AdsVendredi, The North Face a tweeté qu'il cesserait d'acheter des publicités Facebook en solidarité avec les organisations de défense des droits civiques. La marque a aussi publié une annonce pleine page dans le Los Angeles Times demandant à Facebook de supprimer la rhétorique et les messages haineux qui pourraient inciter à la violence."Nous y sommes. Nous sommes sortis", a tweeté The North Face vendredi, signalant son soutien au boycott des publicités Facebook. Un boycott pour au moins tout le mois de Juillet.Facebook a répondu à l'annonce de The North Face vendredi après-midi. "Nous respectons profondément la décision de toute marque et restons concentrés sur l'important travail de suppression des discours de haine ».The North Face a déclaré dans un e-mail que sa protestation publicitaire s'étendrait à Instagram, dont Facebook est propriétaire.Derrière ce retrait se cache le mouvement #StopHateforProfit et le souhait de créer un effet boule de neige. Ils semble que la stratégie puisse payer. Ce weekend c’est au tour de la marque Patagonia d’annoncer un. Retrait momentané de la plateforme publicitaire.Dans un tweet la marque a déclaré : "Pendant trop longtemps, Facebook n'a pas pris de mesures suffisantes pour arrêter la propagation de mensonges haineux et de propagande dangereuse sur sa plate-forme ».. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.