Podcasts about thought leadership

There is no denying that artificial intelligence is rapidly changing how we work, communicate, and lead, leaving many professionals wondering how to future-proof their career in an increasingly automated world. While AI can generate information in seconds, we desperately need leaders who can make meaning of information, influence others, and inspire action. This is the work of thought leadership. In this episode, I explore why thought leadership has become one of the most important leadership skills leaders can develop and why leadership in the age of AI requires far more than simply knowing things or technical expertise alone. Many women leaders hear the phrase thought leadership and assume it means becoming an influencer, author, or keynote speaker. In reality, becoming a thought leader is about increasing your influence, visibility, and credibility by sharing your unique perspective and expertise. For women seeking greater impact, stronger executive presence, and access to new opportunities, thought leadership is one of the most powerful leadership skills for women to develop, regardless of industry, role, or career stage. In the age of AI, your expertise alone is no longer enough. Information is everywhere. The leaders who create the greatest value are those who can interpret information, connect ideas, challenge assumptions, spot patterns, and help others navigate uncertainty. AI can summarize data and generate content, but it cannot replicate your lived experiences, professional judgment, values, intuition, or ability to lead people through change. In an era of constant digital transformation, these human capabilities are becoming more valuable, not less. Listen in to hear how thought leadership can support your leadership development and create long-term career resilience. If you're looking to strengthen your influence and develop the leadership skills that will matter most in the future, this episode will help you better understand the evolving relationship between AI and leadership and how to position yourself for lasting success. Links Mentioned: June 24th Free Workshop: The Future-Proof Leader: Why Your Thought Leadership Matters Significantly More in the Age of AI: https://saradean.com/future/ Denise Brosseau and The Thought Leadership Lab: https://thoughtleadershiplab.com/what-is-a-thought-leader/ Hire Sara to speak: saradean.com/speaking Coach with Sara: https://saradean.com/executive-coaching-services Connect with Sara on LinkedIn: https://www.linkedin.com/in/saradeanspeaks Watch Shameless Leadership episodes on YouTube: https://www.youtube.com/@saradeanspeaks Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mike Nash, CGO of KS&R, joins Sima Vasa to make the case that thought leadership is now one of the last places where B2B companies can genuinely differentiate, and that the gap between volume and quality has never been wider. Mike argues that original insight, not AI-assisted content, is the only thing that changes how executives see a problem, and breaks down the three-pillar framework KS&R uses to evaluate whether a piece of work actually qualifies. He also introduces the ECHO Index, KS&R’s new synthetic data governance product designed to help firms evaluate which synthetic models to trust. KEY TAKEAWAYS 00:00  Introduction 05:52  Original insight, not optimised content, is what defines quality thought leadership 08:42  90% of executives use thought leadership to guide purchases, only 15% call it quality 11:30  Thought leadership departments are now appearing in construction and manufacturing firms 18:55  The tension in a topic is the hook, and finding it takes deliberate front-end work 24:05  KS&R Echo brings governance and transparency to synthetic data model selection 27:10  Speed and cost dominate synthetic mandates, but one bad decision erases the ROI Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. RESOURCES MENTIONED Mike Nash: https://www.linkedin.com/in/mike-nash-ksr KS&R LinkedIn: https://www.linkedin.com/company/ks&r The Global Thought Leadership Institute: https://www.linkedin.com/company/gtli-apqc KS&R ECHO Index (Synthetic Data Governance): https://www.ksrinc.com/ksr-introduces-the-echo-index-to-bring-greater-transparency-and-governance-to-synthetic-data/ #Analytics #Data #MRX

Send us Fan MailWhat if the next wave of business growth isn't coming from Google rankings, social media algorithms, or paid ads, but from AI recommendations?You may be the best person at what you do, and still be invisible when your ideal clients ask AI who they should hire.As more people turn to AI for recommendations, a new question is emerging: What determines who gets recommended and who gets ignored? In this episode, Priscilla Shumba unpacks a major shift that every founder, coach, consultant, and expert should understand.Caught a

On this episode of What Are You Good At (a THINK Business & Sales series)… Jeff Gunsberg and I sat down with Henry King, author of Autonomous: Why the Fittest Businesses Embrace AI for Strategies and Digital Labor, for one of the most eye-opening AI conversations we've had on the show. Henry has spent years inside Accenture, Salesforce, and the consulting world — giving him a rare lens on how fast business is changing and what leaders must prepare for next. We talked about: Why the last 3–6 months of AI adoption have moved faster than the last few years. Why most people are still using ChatGPT like Google, and what that's costing them. Why the companies that win will be the ones bold enough to rethink everything: org charts, workflows, roles, and the relationship between humans and machines. And Henry breaks down exactly why we're about to see AI as digital colleagues, not just productivity tools. Top 3 Takeaways 1. Generative AI is not the finish line, it's the warm-up. The real disruption is agentic AI that performs work, makes decisions, and becomes part of the workforce. 2. The human advantage is shifting. We win with curiosity, imagination, empathy, and better questions, not effort or years of experience. 3. Leaders must design for movement, not stability. The dust isn't settling. The organizations that thrive will be the ones built for flexibility, experimentation, and constant reinvention. --- Henry King Innovation Strategist and Advisor | Co-author of best-selling books BOUNDLESS and AUTONOMOUS | ex-Salesforce, Deloitte Consulting, Accenture Leader in Innovation, Transformation and Technology. 30+ years experience helping companies meet their growth and transformation goals, both in the US and internationally, with expertise in i) Innovation Strategy and Management, ii) Digital Transformation, iii) Information Technology Leadership, Strategy, and Full Lifecycle Management iv)Thought Leadership, Writing and Teaching Co-author of the best selling book ""Boundless: A New Mindset for Unlimited Business Success"". Co-author of the upcoming book ""Autonomous: Why the Fittest Businesses Embrace AI-First Strategies and Digital Labor"". Specialties: Innovation Strategy, digital Transformation, Concept Development and Implementation, Customer Experience Optimization and Innovation, Capabilities Development, Organizing for Innovation, Innovation Management, Chief Information Officer, IT Strategy, Systems Development Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Jeff Gunsberg:Website: https://title-connect.com Connect with Henry King:LinkedIn: https://www.linkedin.com/in/henry-king-88ba109/ *E - explicit language may be used in this podcast.  

What if the stories you've dismissed as “not important enough” are actually the ones your audience needs most?Erin Mark and I explore why storytelling is the bridge between expertise and transformation and why audiences connect far more deeply with emotion, struggle, and humanity than with information alone. Erin shares how she took her deeply personal experience living with cystic fibrosis and transformed it into a keynote message about resilience, uncertainty, identity, and moving forward through change.We also talk about the surprising challenge many women face: not recognizing the power of their own stories because they've lived with them for so long.In this episode, we discuss:How to “universalize” your personal story so others see themselves in itWhy many women struggle to identify their most impactful storiesErin's “Story, Struggle, Solution” frameworkHow coaches can help uncover stories and themes you can't always see yourselfWhy you do not need a dramatic life story to become a compelling speakerHow storytelling can improve podcast interviews, presentations, and thought leadershipThe importance of becoming the messenger your audience needs at exactly the right momentWe also share details about our new Story Scoping coaching package and our upcoming in-person workshop in Orlando!About My Guest: At 35, Erin's life was coming to an end. She had entered end life stage cystic fibrosis: her lungs were failing, she was dying, and time was running out. While most people were training for their next promotion or milestone, she was training to die. And then, at the very last moment, everything changed – a breakthrough medication saved her life. That moment forced Erin into her most important pivot yet: learning how to live again. Her identity had been built around survival. Now, she had to rebuild her purpose, reshape her career, and discover what it meant to truly live. What she discovered is this: pivoting isn't a one-time act, it's a repeatable skill. Whether it's a reorg, a layoff, a leadership shift, or a personal loss, every “before and after” moment is a pivot point and it requires a new kind of leadership. Perfect for corporate teams, associations, and leadership conferences, Erin's keynotes are more than inspiration. They're a mindset reset and a tactical playbook for anyone navigating change or facing an uncertain next chapter.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/475/ Erin's website: https://erinmark.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Work with Erin to scope your story: https://www.speakingyourbrand.com/work-with-us/story-coaching/ Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day speaking workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxErin Mark (guest) = https://www.linkedin.com/in/erinmark/ Related Podcast Episodes:Episode 462: Speaking Strategies That Create Lasting Impact: Live Signature Talks from TLA Grads

Have you ever wondered what it takes to stop just being an expert in your field and start being a recognized authority that major media outlets can't ignore?Today, we are joined by Dominic Forth who has spent over two decades mastering the intersection of media, branding, and storytelling. Dominic Forth is the founder of Thought Leaders America, a company dedicated to helping executives, founders, and changemakers amplify their voices through major media appearances, podcasts, and platforms that drive both trust and traction.Dominic Forth is the founder of Thought Leaders America, a company helping executives, founders,and changemakers amplify their voice through major media appearances, podcasts, and platforms that drive trust and traction. With 20+ years in media, branding, and storytelling, Dominic has helped hundreds of experts' land national TV coverage, high-impact podcast features, and become sought-after thought leaders in their industries. Dominic's work has been featured on NBC, CBS, FOX, and iHeartRadio. He blends strategy, authenticity, and media-savvy tactics to help people share their message and transform lives. Dominic was also the Creator of The Authority Engine securing 500+ media placements (TV & podcasts) working with a team with 40+ years of combined media experience. Dominic has helped clients land TEDx, raise capital, and build trust.CONTACT DETAILS Email: dominic@thoughtleadersamerica.com Website: www.thoughtleadersamerica.com Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Send us Fan MailWhat if the real secret to MSP success isn't just technology—but community, connection, and clarity?

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 What if the most powerful business strategy available to you isn't a funnel, a framework, or a new platform — but the story you've been sitting on, the book you haven't written, and the message you haven't yet been brave enough to say out loud? In this episode of That Will Nevr Work, host Maurice sits down with Aurora Winter, MBA — multi-award-winning author of 10 books, former television executive and producer, serial entrepreneur, media strategist, and founder of Same Page Publishing — for one of the most sweeping and deeply personal conversations about authority, storytelling, and legacy-building we have ever featured on this show. Aurora left a lucrative TV career, survived the sudden death of her husband at 33 while raising their young son alone, and transformed that entire journey into a body of work that has helped CEOs, founders, attorneys, and thought leaders achieve #1 Amazon bestseller status, build seven-figure brands, and create the kind of authority that makes premium clients come to them. In this episode, you'll discover:What a Million-Dollar Message is — and why clarity outearns genius every timeWhy your book is the single most powerful marketing and authority tool available to you — and how to write it even if you don't have time to writeThe Spoken Author™ method — how busy leaders and founders create polished, powerful books through strategic conversationThe Strategic Showrunner™ framework — how thinking like a TV producer transforms the way you build your brandHow Aurora turned personal grief and career reinvention into a mission that has helped thousands build legacy-level brandsIf you have expertise, a story, or a message — and you haven't yet built the authority platform to match it — this episode is the call to action you've been waiting for. 

A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member and former GM and CMO. Kim shares recent research which details why the largest and best companies often get dragged into conflicts they can't win, the three main forces of pressure and how they affect different management levels, and tips on picking the right company for you.Key discussion topics include:- The only stance agreed on by 100% of consumers- How to think about non-divisive activism (e.g. Dove's Real Beauty Campaign)- The danger of in-group biasTune in to hear why "You don't have to get engaged," and tips for getting an unbiased view.⏱️ Chapters01:12 Introducing Kim Whitler01:39 Why Corporate Activism Creates Business Risk02:51 Inside the “Executive Flip-Flop” Study04:11 Mapping the 3 Sources of Pressure on Leaders06:01 Internal vs External Pressure Dynamics11:19 The “Pressure Meter” Framework Explained12:33 Key Insight: Pressure Varies by Level (C-Suite vs Managers)14:18 The Myth of “You Must Take a Stand”17:09 Flawed Research Driving Activism Decisions21:19 When Brand Activism Works vs Backfires27:04 Choosing the Right Company as a Marketer31:06 AI Bias, Media Influence & Finding Truth38:11 Practical Advice: Avoiding In-Group Bias in Leadership43:25 Final Takeaways for MarketersThis episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmo Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Future of the Firm podcast, Natasha Cambell, Principal Consultant at Source, and Nicola Kostrzewska, Senior Consultant at Source, join Emma Carroll, Head of Client Voice, to explore the themes and findings of the latest Quality Ratings of Thought Leadership report.  Natasha and Nicola share insights that challenge the industry to rethink how content is created and activated to stand out in an increasingly crowded market and overcome the much-discussed "sea of sameness".  They address questions including:  What does great quality thought leadership look like from the perspective of senior buyers?  How is the rise of AI fuelling demand for innovation and making extreme audience specificity the most successful strategy for differentiation?   What made top-tier campaigns so provocative and successful?   Why do most clients rank "having a sense of how firms can help" as such a crucial attribute of thought leadership, and how can firms demonstrate this without resorting to a hard sell?   How can thought leadership teams consistently adopt an audience-first approach to build empathy with executives?  If you enjoyed this conversation, don't miss our sister podcast, Business Leader's Voice. In the latest podcast episode, we spoke to Andrea Lattimore, Global Director – Compliance & Business Integrity at Vodafone, to explore how trust can be leveraged as a driver of growth and resilience in a global organisation.   

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At SIAL Canada 2026 in Montreal, Food Institute VP of Content and Insights Chris Campbell sat down with Mathieu Brisson, Global Sales Lead at Prestige Maple, to discuss how the company is transforming maple products for a rapidly evolving global food and beverage market. From maple mocktails and maple wine to the growing demand for natural sweeteners, Brisson explains how Prestige Maple is expanding beyond traditional syrup products while exporting to more than 60 countries worldwide. The conversation also explores shifting consumer preferences, the rise of better-for-you ingredients, and how multinational brands are embracing maple sugar innovation. Brisson also shares insights on global trade, supply chain agility, and the importance of building strong international relationships in uncertain markets. Plus, he offers practical advice for food brands looking to expand internationally, including why getting on the ground in local markets remains essential for success. Recorded live at SIAL Canada 2026. More about Mathieu Brisson: Mathieu Brisson is a global sales and market development leader in the food and beverage industry. At Prestige Maple Products — one of Canada's largest maple producers and manufacturers, exporting to more than 60 countries — he is responsible for market development across the United States, Europe, Asia, and the Middle East. With deep CPG and FMCG expertise, he has built a career advancing brands internationally and cultivating strategic partnerships with leading retailers, distributors, and foodservice operators. He's a regular voice at international food trade events. More about Prestige Maple Products: Founded in 1995 and based in Québec's Bas-Saint-Laurent region, Prestige Maple Products is a family-owned company and one of the world's top maple processor-exporters, serving more than 60 countries. In 2024, Prestige joined the CDL Corporate Group — the global leader in maple production equipment — creating the world's first fully integrated maple company, from the maple tree to the final consumer. With a portfolio spanning maple syrup, sugar, butter, beverages, and wines, Prestige combines deep craft heritage with industrial scale and continuous innovation. Learn more here: https://prestigemapleproducts.com/en/home/

What happens when a global executive finally has the freedom to say what matters most? In this episode of Leveraging Thought Leadership, Bill Sherman sits down with Ahmet Bozer, former global business executive and author of Soulgery, to explore what comes after a career of leading at scale. Retirement gave Ahmet something rare: time, perspective, and the freedom to turn decades of leadership experience into a deeper contribution. Ahmet shares why writing a book was not a vanity project. It was a commitment. A way to distill what he had learned about meaning, resilience, contribution, human connection, and lifelong growth. For him, leadership is not a title. It is a way of being. Bill and Ahmet dig into the discipline behind turning hard-won experience into thought leadership. Ahmet explains the quality standards he used for his book: useful, legitimate, action-inspiring, clear, fluid, and accessible. The result is a leadership philosophy built to serve real people in real life. The conversation also explores what many retired executives discover: writing the book is only the beginning. Ahmet is now thinking about platforms, partnerships, apps, institutions, and education. His goal is not simply to sell a book. It is to help ideas live beyond him. This episode is a powerful look at executive thought leadership after the C-suite. It is about contribution, scale, humility, and the courage to let an idea leave your hands and take root in the lives of others. Three Key Takeaways: • Leadership is a way of being, not just a role. Ahmet Bozer argues that true leadership starts with self-cultivation: meaning, contribution, human connection, resilience, and continuous growth. • A book is only the beginning of thought leadership. For Ahmet, Soldry is not just a finished asset. It is a platform for impact through an app, institutions, education, and ongoing conversations. • Ideas need both courage and humility to scale. Thought leadership requires sharing hard-earned insights clearly, usefully, and accessibly—while accepting that the idea may evolve and eventually belong to others. If this episode got you thinking about how leadership can live beyond one person, listen next to our conversation "Thought Leadership for Building New Leaders" with Tom Kolditz. Both episodes explore how we create more leaders—not just better executives. Ahmet Bozer focuses on the inner work: meaning, resilience, human connection, and contribution. Tom looks at how institutions can develop leaders at scale. Together, they connect personal leadership growth with systems that help leadership spread.

This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.Who Is This For?Digital marketersBusiness owners and entrepreneursSEO professionalsContent creators and website managersAnyone seeking to future-proof their digital presenceReady to Rank? Book Your SEO & Web Dev Services Today

Most professionals using AI for content creation are making the same mistake: they're following the "box instructions" and getting bland, forgettable results that scream "AI-generated."In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) breaks down the perfect analogy for AI-assisted thought leadership: boxed brownie mix. Just like boxed brownies, your AI-assisted content can be basic and forgettable, or it can be impressive and memorable.It all depends on how much of yourself you add to the mix and whether you can "spice up" AI-generated content with your unique perspective and voice.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Learn what healing looks like after 40 years of identity collapse in Christian patriarchy. Tia Levings is a New York Times bestselling author, featured in Amazon's "Shiny Happy People," who escaped Christian fundamentalism, recovered from religious trauma, and now decodes why patriarchal family structures mirror the theocratic policies taking shape in American government right now. In this episode, Tia walks us through: The mechanics of silence culture and why it protects abusers How to identify when you're in a high-control group (it's rarely obvious) Why women brought into patriarchal power structures become scapegoats What healing actually looks like (not spiritual bypassing, not "I'm grateful it happened") The healing modalities that work for complex PTSD after religious trauma How modern politics is the scaled-up version of the family systems she lived in This is a warm, grounded conversation about one of the most urgent cultural issues we're not talking about clearly enough. Books mentioned: A Well-Trained Wife: My Escape from Christian Patriarchy (https://amzn.to/4tTCvug) I Belong to Me: A Survivor's Guide to Recovery and Hope After Religious Trauma — released May 5, 2026 (https://amzn.to/4epEiCy) Find Tia: Website: https://tialevings.com/ Substack: https://tialevings.substack.com/ Social: @TiaLevingsWriter Viral first appearance on Culture Changers Podcast "What Christian Patriarchy Doesn't Want You To Know" - https://youtu.be/aU6CcgskrUE Rather watch on YouTube? https://youtu.be/tCeYbmwcnXA Ready for your own megaphone for change - the podcast that grows? Schedule a free clarity call with me here: https://allisonhare.com/freecall Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Feedback and Contact:: allison@allisonhare.com

What happens when positivity becomes more than a personality trait—and turns into a business asset? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Ramon Ray, founder of ZoneofGenius.com, author of "The Celebrity CEO", How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand", speaker, event producer, business coach, and advisor to small business brands. Ramon has built his thought leadership around a clear market position: helping entrepreneurs grow with energy, clarity, personal branding, and practical business strategy. His work spans speaking, live events, content, sponsorships, coaching, and community. But the real lesson is not "be more positive." It is sharper than that. Ramon shows how a distinct personal attribute can become a business advantage when it is connected to a real audience, real value, and real revenue. Peter and Ramon explore how speakers and thought leaders can avoid getting high on their own supply. The job is not to be the star. The job is to serve the client, understand the room, and create value before, during, and after the engagement. They also dig into the business model behind thought leadership. Events can feed coaching. Content can feed sponsorships. Books can feed relationships. A keynote can open doors. The pieces work best when they are connected by a clear brand and a consistent promise. Ramon also shares why books are more than products. They are gifts. They carry authority. They create memory. They keep working long after the launch window closes. This conversation is a practical look at how to turn expertise, energy, and audience trust into a durable thought leadership platform. Three Key Takeaways: • Your personal differentiator has to connect to business value. Ramon's positivity and energy are memorable, but the real power comes from tying those traits to clear outcomes: better events, stronger client relationships, brand sponsorships, coaching, and community growth. • Thought leadership is a connected ecosystem, not one product. Speaking, books, events, content, sponsorships, and coaching all reinforce each other. Each channel can create trust, generate leads, and open the door to another revenue stream. • The best speakers serve the client first. A keynote is not about ego. It is about understanding the audience, making the event host look good, and delivering value that extends beyond the stage. If Ramon Ray's episode got you thinking about how speaking, content, relationships, and personal brand become real business value, listen to Peter's conversation with Jill Schiefelbein next. Both episodes explore how thought leaders turn expertise into revenue through visibility, service, referrals, and smart positioning. Together, Ramon and Jill offer two practical models for building a thought leadership business that is clear, credible, and commercially viable.  Listen to Jill's episode here.

About this episode Emma Grede has been a billion-dollar consumer brand operator for almost a decade. She co-founded Good American with Khloé Kardashian. She's a founding partner of SKIMS, currently valued at $5 billion. She sits on the Obama Foundation board. She's on the Forbes list of America's Richest Self-Made Women. And until April 14, 2026 - per WWD - she was, quote, "for the most part, an enigma." Two weeks later, she's everywhere. This isn't a hot-take episode. This is a strategic breakdown of what Emma Grede actually did - the four moves, the engineered soundbites, the year of infrastructure she built before the launch - and why most accomplished women won't run the same play. Plus a real-time announcement: Monique is writing her first book and searching for the right literary agent, in public, on this podcast. What you'll learn The four moves Emma Grede executed in 14 days (and why each one is reproducible at smaller scale). Why "I'd be more worried if nobody was talking" is the most important sentence of the entire book tour. The trade between being quotable and being safe - and why softening your take is what's keeping you uncirculated. Why most accomplished women won't run this play, even when they have the receipts to. And the smaller version of the play you can run starting this week. Chapters 00:00 - Cold open: the woman everyone's talking about 01:30 - Who Emma Grede was six months ago 04:30 - What she did in 14 days 08:00 - The four moves (infrastructure, soundbite, discourse, consistency) 12:00 - Why Team Emma on the three-hour mom take 14:00 - Why your audience won't do it 16:00 - The smaller version - and the book announcement 18:30 - Close + CTA Memorable quotes "The book is not the story. The book is the artifact." "Emma Grede let herself be misunderstood on purpose. She held an opinion strong enough to travel. That is the trade." "I am tired of people telling mothers how to do anything." "The fight is the marketing. The conversation is the distribution. Emma Grede understood that her job was not to win the debate. Her job was to be the debate." "I'm not waiting until I have a deal to tell you this. The visibility of the search is part of the strategy." Resources mentioned The free AI Visibility Audit. Ten minutes, no call - see exactly where your authority is leaking and which layer to fix first. [link] Start With Yourself: A New Vision for Work and Life by Emma Grede. Aspire with Emma Grede podcast. Are you a literary agent (or do you know one)? Monique is writing her first book and is in the process of finding the right literary agent. If you'd like to connect or make an introduction: hello@moniquebryan.com About Monique Bryan Monique Bryan is a senior brand strategist who helps established founders become the person AI and people recommend. Her work focuses on the gap between credibility and recognition - why good operators stay invisible and how to close it through positioning, not output. She is the creator of the Juicy Brand Method, the Authority Stack, and Founder AI Studio. Who Knows You is her podcast on authority, AI discovery, and what it takes to become the default answer in your space. If this episode landed Share it with one woman in your network who's been quietly hiding. That's how the show grows, and how the conversation reaches the people it needs to. Who Knows You is hosted by Monique Bryan, brand authority strategist for founders and experts who are done being the best-kept secret in their industry. Take the Authority Leak Audit to find out where your positioning is breaking down and what to fix: [ACCESS IT HERE ] Connect with Monique: Website: moniquebryan.com LinkedIn: Monique Bryan Instagram: @moniquebryan

Dion Dawson took the Monthly Giving Summit Main Stage in February and it was mic drop after mic drop. Over the last five years, his work at Dion's Chicago Dream has generated more than $17.8 MILLION dollars in impact feeding families, building systems, and creating jobs. And he didn't get there by being perfect or cracking a universal code. Dion shares how to build visibility through thought leadership, the importance of knowing where to invest your time, and why showing up over and over again is what builds trust and momentum.If you've been sitting on ideas, waiting for the right moment, or questioning how you can build belief at scale, this episode will fire you up. Your mission deserves to be heard!Resources & LinksConnect with Dion on LinkedIn and learn more about Dion's Chicago Dream on their website. Bloomerang is the proud presenter of Missions to Movements. Bloomerang is the trusted, all-in-one giving platform that connects your data, streamlines your systems, and helps your mission go further. Learn more at bloomerang.com.If you're building a movement, join Bloomerang's GiveCon in St. Louis May 15-17 to learn what's working in donor retention, AI, major gifts, recurring revenue, and community-driven campaigns. Register now and use code M2M to save $200!The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect!Send a DM on Instagram or ...

This week, Jen and Pete noodle on the questions: Is thought leadership a teachable skill? And if so, how might we teach it? Specifically, in this episode Jen and Pete talk about: What is thought leadership? What attributes does a thought leader possess? How might we turn our thoughts and ideas into implementable and practical actions? To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/. You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on.  To get in touch, send an email to: hello@thelongandtheshortpodcast.com. Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What separates a good talk from a true thought leadership talk?It's not just the story; it's what you do with it.In this audio from our Back Stage with Speaking Your Brand live show, you'll hear powerful 10-minute signature talks from two of our recent Thought Leader Academy grads Heather Beebe and Lauren Yankoff, each transforming personal experience into clear, actionable frameworks.Hear how they:Turn real-life challenges into compelling audience entry pointsReveal the deeper problem most people are missingIntroduce simple, memorable frameworks that guide actionMove from story → insight → transformationIf you've ever wondered how to go from “telling your story” to delivering a talk that positions you as a thought leader, this session will show you exactly how it's done.We also have a roundtable discussion about what they've learned from being in the Thought Leader Academy and what's next for them as speakers and thought leaders.You can watch the video at https://www.youtube.com/watch?v=l5XgfQgtW5s. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/471/ Watch the video at https://www.youtube.com/watch?v=l5XgfQgtW5s Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxDiane Diaz = https://www.linkedin.com/in/dianediazLauren Yankoff = https://www.linkedin.com/in/lauren-yankoff/ Heather Beebe = https://www.linkedin.com/in/heatherbeebe/ Related Podcast Episodes:Episode 355: What a Signature Talk Is and What It Should be Doing for You

What if the opportunities you're waiting for don't go to the most qualified… but to the most visible? What if being seen is the missing piece to your next level?  Today, we're stepping into something new with our first-ever in-studio recording featuring TBMer, author, and career strategist Courtney Johnson. She joins Jessica to break down the truth about visibility, personal branding, and authentic career expansion in today's evolving landscape. Together, they explore why success is no longer about grinding harder, but about showing up more truthfully, consistently, and unapologetically. Courtney cuts through the noise with clear, actionable ways to shine your light and share your magic. This conversation redefines what it means to be seen—and that it's not about oversharing or abandoning your boundaries. You'll learn practical ways to express your value and build a personal brand that reflects both your internal and external world. Whether you're an entrepreneur, creative, or navigating corporate life, this episode offers tools to expand your visibility without compromising your authenticity. And if you've been feeling stuck, unseen, or unsure how to step into your next level, this episode will remind you that your voice, story, and perspective are exactly what the world is waiting for. Find the complete show notes here → https://tobemagnetic.com/expanded-podcast   Resources: The 7-Day Nervous System Reset A gentle, guided week to move you out of dysregulation and back into ease, so you can hold the life you truly want. Now live inside The Pathway.   Take the Nervous System Quiz Which nervous system pattern is blocking your next level? Take the quiz and get your free personalized reset protocol from TBM.    Manifested during the Return to Magic Challenge? Take our Survey to share your thoughts!   Join the Pathway Membership Use code EXPANDED for 20% off your first month! The Pathway Membership gives you unlimited access to all of our manifestation workshops—including How to Manifest, Unblocking Your Inner Child, Shadow, Love, Money, Rock Bottoms, Ruts, and Energetic Updates —plus 70+ self-hypnosis tracks designed to unlock your full potential. LEARN MORE HERE   Get the latest from TBM Join the Pathway now - Return to Magic Challenge, Money Challenge, and Nervous System Reset available now!   New to TBM? Free Offerings to Get You Started Learn the Process! Expanded Podcast - How to Manifest Anything You Desire  Get Expanded! The Motivation - Testimonial Library Ready to find out what's holding you back? Try our Free Clarity Exercise   Be an EXPANDER! Share Your Manifestation Story Submit to Be a Process Guest What did you manifest during the Return to Magic Challenge? Share a voice note of your question, block, or Process to be featured in an episode!   This Episode Is Brought to You By:  Bon Charge - 15% off with code MAGNETIC  Infrared PEMF Mat The BON CHARGE Infrared PEMF Mat is my absolute go-to product! I use it almost daily to ground my nervous system, drop in deeper into my meditations & help my body recover after big hikes. The highest quality and most biohacking stacked mat I've seen on the market! Use code MAGNETIC at checkout for 15% off. us.boncharge.com/MAGNETIC   Anima Mundi - Use code TBM20 for 20% off purchase QI | Energy + Stamina HAPPINESS Tonic™️ | Adaptogenic Spirit Tonic*   In this episode we talk about: Visibility is the gateway to opportunity—not just qualifications You already have a personal brand, whether you own it or not Authenticity is your competitive advantage in any industry Internal visibility at work is just as powerful as external presence Opportunities flow to those who consistently show up Creating a “wins folder” rewires your ability to receive and recognize impact Receiving compliments is directly tied to your capacity to receive abundance Thought leadership starts by sharing your perspective, not being perfect You don't need to go viral to create meaningful impact Consistency matters more than talent or perfection Your unique combination of skills makes you a category of one Boundaries vs. fear: knowing the difference is key to authentic sharing Delegation and receiving support are essential for scaling impact Content creation is a balance of structure and intuitive inspiration The biggest barrier isn't skill—it's moving through discomfort and being seen   Mentioned In the Episode:  Courtney's original episode: How To Be Seen & Grow Your Career Authentically with Courtney Johnson | Ep. 330 Check out Courtney's expander catGPT on IG Find our Nervous System Rest plus all our workshops and all workshops mentioned inside our Pathway Membership! (Including the Driver's Seat DI, Unblocked Inner Child DI, and the Worst Case Scenario DI)   Connect with Courtney! Connect with Courtney on IG: https://www.instagram.com/courtlynnjohnson/ Connect with Courtney Johnson on Tiktok Courtney's LinkedIn course: Level up on LinkedIn Courtney's Book: Career Cheat Codes Courtney's Podcast: Built in Public Membership community: Sunrise Content Club HOW TO MANIFEST by Lacy Phillips (with exercises by Jessica Gill)Available now! The Expanded Podcast, from To Be Magnetic™ (TBM), is the leading manifestation podcast rooted in neuroscience, psychology, and energetics. Hosted by TBM's Chief Content Officer Jessica Gill, with monthly appearances from founder Lacy Phillips, Expanded is where science and the mystical meet to help you manifest in the most grounded, practical, and life-changing way.At TBM, we've redefined manifestation through Neural Manifestation™—our proven, science-backed method developed with neuroscientist Dr. Tara Swart. This process helps you reprogram limiting beliefs at the subconscious level so you can create the life most aligned with your authenticity.Each week, we take you inside the TBM practice to help you expand your subconscious to believe what you desire is possible. Through expert interviews, thought leader conversations, TBM teachings, and real member success stories, you'll learn how to: – Rewire your subconscious mind and step into your worth – Heal your inner child and integrate shadow work – Set boundaries, strengthen intuition, and reclaim self-worth – Manifest relationships, careers, abundance, and experiences that align with your true selfWith over than 40 million downloads and a global community in over 100 countries, Expanded has become the gold standard in manifestation content. Think of it as your weekly practice for expanding your mind, believing what you want is possible, and manifesting the life you're meant to live.Past guests include leading voices such as Mel Robbins, Lewis Howes, Jenna Zoe, Martha Beck, Dr. Joe Dispenza, Dr. Gabor Maté, Mark Groves, and Brianna Wiest. Where To Find Us!@tobemagnetic (IG)@LacyannephillipsLacy Launched a Substack! - By Candlelight - Join Here@Jessicaashleygill@tobemagnetic (youtube)@expandedpodcast

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This episode of Food for Thought Leadership features Julie Chapon, CEO and co-founder of Yuka, the fast-growing app that helps consumers better understand the health impact of food and cosmetic products. Chapon shares the origin story of Yuka, which began as a personal mission to decode confusing food labels and has since expanded into a global platform with over 80 million users. The conversation explores how the app works, its commitment to independence from advertising and manufacturers, and its dual mission: empowering consumers to make healthier choices while pushing brands toward product reformulation. The discussion also dives into Yuka's research on the U.S. food system, highlighting how lower-cost processed foods often contain significantly more additives, sugar, and salt—raising concerns about the link between income and access to healthier options. Chapon explains how consumer distrust, misleading packaging claims, and the “health halo” effect contribute to confusion at the shelf. The episode closes with a look at Yuka's advocacy tools, including its “call-out” feature, and how collective consumer pressure is already driving meaningful change in product formulations across markets. More about Julie Chapon: Julie Chapon is co-founder of Yuka, an independent mobile app that helps 80 million consumers worldwide evaluate the health impact of food and cosmetic products. A specialist in making complex nutrition science accessible to the public, she is best-selling co-author of The Guide to Healthy Eating, translated into three languages, and writes for the Yuka Blog, which reaches over 3 million readers monthly. In recognition of her work, Chapon was decorated as Knight of France's National Order of Merit by the President of France. Her insights have been featured in The New York Times, The Wall Street Journal, Forbes, and Elle, with television appearances on NBC, Bloomberg, CBS, and Fox News. About Yuka Founded in 2017, Yuka is an entirely independent impact project. The app lets users scan the barcodes of food and cosmetic products to assess their health impact, with the aim of bringing more transparency to product composition and empowering consumers to make better choices for their health. Today, the app has over 80 million users worldwide, including 25 million in the United States. https://yuka.io/en/ Harvard x Yuka Report: https://yuka.io/en/report-food-price-composition-us/ Additives Report: https://yuka.io/en/problem-food-additives-us/

What does it take to turn deep expertise into a scalable thought leadership platform? In this episode of Leveraging Thought Leadership, Peter Winick talks with Paul Falcone, bestselling author and leadership expert, about how practical ideas become powerful market assets. Paul has built his body of work around hiring, performance management, leadership development, and workplace ethics. His edge is simple: he does not deal in theory. He teaches leaders how to handle the conversations and decisions that define management. This conversation focuses on the real engine behind Paul's thought leadership success. He explains how decades of frontline HR experience became articles, books, speeches, workshops, and executive coaching offerings. His work stands out because it translates complex people issues into usable frameworks. Not just what leaders should do, but how to do it when the stakes are high. Peter and Paul also explore the business model behind strong thought leadership. They discuss why authors should think beyond books and keynotes, how to diversify revenue streams, and where the biggest commercial opportunities often hide. From management training to conference speaking, coaching, facilitation, and advisory work, Paul shows what it looks like to turn expertise into a durable portfolio. A key theme in the episode is market relevance. Paul shares how evergreen ideas stay valuable, but demand shifts with the moment. Topics like crisis leadership, hybrid work, workplace disruption, layoffs, ethics, and employee isolation rise and fall based on what organizations are facing right now. The lesson is clear: great thought leadership is not only built on strong content. It is strengthened by timing, positioning, and responsiveness to what the market needs most. This is a smart episode for anyone building a platform around expertise. Especially those wondering how to package knowledge, expand offerings, and keep their ideas commercially relevant over time. Paul brings a grounded, field-tested perspective on what makes thought leadership useful, credible, and worth paying for. Three Key Takeaways: • Thought leadership grows from applied expertise, not abstract ideas. Paul's work is valuable because it is built on real management challenges leaders face every day. His strength is translating experience into practical guidance people can actually use. • A strong thought leadership platform needs multiple revenue streams. The conversation makes clear that books and keynotes are only part of the model. Training, coaching, facilitation, advisory work, and other offers can all turn expertise into a more durable business. • Market demand changes, even when your core ideas stay relevant. Evergreen topics like hiring, feedback, crisis leadership, and ethics do not disappear, but different themes rise in importance depending on what organizations are dealing with in the moment. Smart thought leaders pay attention to timing and position their ideas accordingly. After listening to Paul Falcone, keep the momentum going with Episode 101 with David Benjamin. Both episodes explore the same core challenge: how to turn deep expertise into thought leadership that the market will actually value, buy, and act on. Paul focuses on packaging practical knowledge into books, speaking, training, and coaching, while David digs into how to create demand for your ideas and capture attention even before buyers fully understand they need your solution.

In this video, we're breaking down what thought leadership actually looks like (beyond posting quotes or surface-level tips) and how to build it in a way that creates real trust, authority, and opportunities. You'll learn the difference between content that gets attention and content that shifts perspective, how to communicate your ideas so people see you as a leader in your space, and simple ways to start elevating your message today. If you're ready to stand out, attract the right audience, and be known for what you do, this will give you the clarity and direction to make it happen.Business audit: https://forms.gle/dWKUCJcaJMFP5jHe8Join The Vault & get instant access to 125+ courses, monthly LIVE Q&A sessions, monthly accountability calls, thousands of Canva Templates, new courses added throughout the year, and so much more! https://bit.ly/TheOfficialVaultGrab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: https://www.facebook.com/groups/goaldiggingbossbabesLeave a review here: Write a review for The Goal Digger Girl PodcastSubscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

We celebrate female empowerment while simultaneously destroying women who actually achieve it. This episode unpacks why we pile on female leaders—from Brené Brown to Mel Robbins to Gwyneth Paltrow—in ways we never do for men. Not to defend these women although some deserve critique. It's about understanding the line between legitimate critique and character assassination, and asking what happens when we redirect that energy toward systemic change instead of moral policing. Where is the line where you go from beloved to canceled? Timestamps: 0:00 Intro: The White Women Villain Pattern 2:18 We're at an Inflection Point 4:42 The Brené Brown Takedown (Threads, Reddit, Appropriation Claims) 7:04 Appropriating Black Feminist Theory 9:23 The Mendoza Line: Where Does Deserving Cancellation Begin? 12:45 Why Thought Leaders Stay Silent (Fear of Judgment) 15:20 The Grifter Accusation (Mel Robbins, Gwyneth, Reese) 18:00 Cult Leaders, Wellness Culture & False Profits 21:30 The Poet Cassie & Mel Robbins' Poem 25:15 Accountability vs. Character Assassination 28:40 The Over-Optimization Backlash 31:00 We're All Learning (Both/And Complexity) 34:20 Toxicity & Beloved-by-Millions Syndrome 37:15 It's Envy and Gender, Not Ethics 40:30 I Want to See People Win 43:00 Don't Die with Your Song Unsung 45:15 Systemic Change Happens in Community 48:30 These Women Are Mirrors, Not Heroes or Villains 51:32 We Can't Dismantle Patriarchy by Policing Women 53:55 Little Drops of Water Matter 56:14 Your Message Needs to Be Heard Be sure to share this one. Subscribe/follow/leave a review. Do all the things. It means the world to me. Prefer to watch on YouTube? Voila! https://youtu.be/9qKRgKekea4 Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Feedback and Contact:: allison@allisonhare.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership.Everyone says you need "storytelling" in your legal marketing. But how are you supposed to tell a story when you're writing about court decisions or legal or industry trends?If you try to force a story into a standard piece of legal thought leadership, it usually fails.In this episode, Wayne breaks down the specific article type that solves this problem: The "Best Practices" article. This approach allows you to shift the focus from legal updates to real-world client success stories without sounding like a promotional sales brochure.Wayne discusses how to frame your strategies as objective best practices, how to put the reader in your client's shoes, and how to overcome the common fears attorneys have about sharing their "special sauce."By using the Best Practices framework, you demonstrate your expertise and authority while making your content as refreshing and consumable as a cool lemonade on a hot day.#LegalMarketing #ThoughtLeadership #ContentMarketing #LegalWriting #Storytelling #LawFirmMarketing====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

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It's YOUR time to #EdUp with David Lotz, Lead Industry Advisor & Client Partner, & Suzanne Hayes Rose, Program Head, TCS Thought Leadership Institute, Tata Consultancy Services (TCS)In this episode, recorded LIVE from the Ellucian Live 2026 conference in Denver, Colorado,YOUR host is Dr. Jodi BlincoListen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠⁠● Join YOUR EdUp community at ⁠The EdUp Experience⁠We make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher education? Join EdUp Leadership!

Most insurance producers are terrified of splitting their commissions, fearing it will cut their income in half. But what if teaming up with a partner, one who fills your gaps and shares your vision, actually allowed you to double or triple your book of business?My guests, Chris Bowling and Chris Bayer (famously known as CB Squared), now with Gallagher, join me to share their blueprint for success. Since merging their books four years ago, they have generated over $3.5 million in new revenue. We discuss the high-stakes decision to take a short-term pay cut for long-term scale, how to differentiate yourself through a personal brand when your agency logo keeps changing through acquisitions, and why relentless follow-up is the only thing that turns LinkedIn awareness into signed AORs. If you want to stop being a "lone wolf" and start building an elite practice, this episode is a must-watch.▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaKEY MOMENTS(00:00) CB Squared: $3.5 Million in New Revenue Through Team Selling (02:08) Why Team Sell? Overcoming Egos and Mentor Transitions (04:49) The "Step Back to Leap Forward": Confidence in the Merger (07:43) Managing 90+ Clients: The Capacity Limit of the Lone Wolf (10:27) Surviving Acquisition: Maintaining a Brand from Molyneaux to Gallagher (13:36) Why Buyers Hire the Advisor, Not the Agency Logo (16:21) The Relentless Follow-Up: Content Builds Awareness, Follow-Up Builds Revenue (21:24) Planning the Year: How to Script 52 Weeks of Relevant Content (24:06) "Bottom Line Thursday": Turning Industry Updates into Thought Leadership (28:08) Repositioning Your Network: Moving from Industry Peers to Ideal Buyers (32:31) Outsourcing Your Weakness: The Role of Support Teams in Content Consistency (35:55) Rapid Fire Round: Cold Plunges vs. Bird WatchingCONNECT WITH ANDY NEARY

How can lawyers build genuine trust, stand out through strategic thought leadership, and future‑proof their practices with value-based fees and AI—all without burning out on marketing? Learn in this episode how you can move from winging it to working with a clear, repeatable plan for visibility, credibility, and consistent growth.   In this episode, Steve Fretzin and Susan Guthrie discuss: Strategic planning vs. “winging it” in legal careers Building trust and brand through targeted thought leadership Consistency and content repurposing across platforms Flat-fee and value-based billing as trust builders Using AI tools for marketing, planning, and efficiency   Key Takeaways: Trust is the “golden thread” that should run through every interaction, from networking to content creation, and it must often be rebuilt when a lawyer shifts roles or practice areas. Thought leadership only works when it's strategic—aimed at the right decision-makers, on the right platforms, with a clear message about what you do and who you help. Consistency in showing up, even on just one or two platforms, beats a scattered “spaghetti on the wall” approach to marketing every time. Moving from hourly billing to flat-fee or value-based models can dramatically increase client trust by reducing uncertainty and aligning incentives. AI can act as a behind‑the‑scenes collaborator for planning, branding, content, and even websites, helping lawyers amplify their expertise without compromising ethics.   "Simplicity actually is much more effective as long as what you're doing is consistent." — Susan Guthrie   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Susan Guthrie: Susan Guthrie is a nationally recognized family law attorney, mediator, and legal tech innovator with over 30 years of experience helping individuals navigate divorce and family transitions. Known as “The Divorce Coach,” she focuses on empowering clients through education, mediation, and more peaceful, cost-effective alternatives to litigation. Susan is the host of the award-winning Divorce & Beyond podcast and a leading voice in the intersection of family law and technology. She is a strong advocate for online dispute resolution and innovative legal solutions that make legal services more accessible and client-centered. In addition to her work with clients, Susan is a speaker, trainer, and consultant, helping legal professionals modernize their practices and better serve today's evolving needs.   Connect with Susan Guthrie:   Website: https://susaneguthrie.com/home Instagram: https://www.instagram.com/susaneguthrie LinkedIn: https://www.linkedin.com/in/susaneguthrie/ Twitter: https://www.x.com/susan4biz   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

What does it take to turn crisis into a leadership framework others can actually use? In this episode, Bill Sherman talks with John Lentini, President of Culture, Strategy, Learning & Development at Crestcom International, about how defining moments can become disciplined thinking, practical models, and a mission that is bigger than one person's story. John's path to thought leadership did not begin in theory. It began in high-stakes moments. He reflects on surviving 9/11, leading through the Fukushima crisis, and learning firsthand that character is not an abstract idea. It is revealed under pressure. More importantly, he argues it can be built with intention. At the center of the conversation is John's six-dial framework for what he calls engineering character, which can be found in his upcoming book Engineering Character: Six Dials to Build Better Leaders releasing March 2027. He explains how discipline, mindset, and resilience help leaders lead themselves first. Then integrity, empathy, and influence help them lead others in ways that build trust. The result is a model designed to make character practical, teachable, and repeatable. This episode also goes deeper than framework talk. Bill and John explore the personal cost of leadership, the difference between good leadership and bad leadership, and the tension leaders feel when corporate expectations collide with personal values. John is candid about where he got it right, where he got it wrong, and why those lessons now shape his work as a speaker, facilitator, and leadership thinker. There is also a powerful thread on authenticity. John shares why he ultimately chose to step outside corporate life and use thought leadership to express ideas more fully and more honestly. For him, this work is not about visibility for its own sake. It is about impact. It is about getting a message into the world that helps people lead with more courage, more empathy, and more character. Listeners will also hear John talk about the writing journey behind his forthcoming book on engineering character, the emotional work of putting real life on the page, and why he chose a hybrid publishing path. No previously published book by John is named in the transcript, but this episode clearly positions his upcoming book as the foundation of his thought leadership platform and future speaking work. If you care about leadership under pressure, values in action, and the challenge of turning lived experience into a message that scales, this conversation delivers. It is honest. It is practical. And it shows how thought leadership is often built not from abstract ideas, but from moments that test who we are. Three Key Takeaways: • Character can be built on purpose. The episode centers on the idea that leadership character is not just innate. It can be developed through intentional habits like discipline, mindset, resilience, integrity, empathy, and influence. • Crisis reveals what leadership really looks like. High-pressure moments expose whether leaders act with preparation, courage, empathy, and trust. The conversation shows how extreme events can shape a lasting leadership philosophy. • Authenticity matters more as leadership grows. A major theme is the tension between corporate expectations and personal values, and how thought leadership can become a way to express ideas more honestly and create broader impact. If John Lentini's episode made you think about how character is tested in moments of crisis, then "Thought Leadership for Crisis Management | Helio Fred Gracia" is the perfect next listen. Where John explores leadership through resilience, integrity, empathy, and trust under pressure, Helio extends that conversation by showing how leaders can prepare for crises before they happen, protect trust when things go wrong, and respond with clarity instead of emotion. Together, the two episodes create a powerful one-two combination on crisis, character, and the disciplined leadership choices that matter most when the stakes are high.

What happens when your desk gets quieter—but you're still busy every day? In this FDE+ episode, Kortney Harmon brings a session from the recent virtual conference to the podcast—part of a series turning real, no-fluff conversations into standalone insights—featuring Benjamin Mena on “revenue drift.”Benjamin shares how distractions—AI tools, content, and constant activity—pull focus away from the fundamentals that actually drive revenue. He explains why pipeline slowdowns start months earlier, how inconsistent business development creates feast-or-famine cycles, and why top billers win by protecting simple, repeatable habits over chasing complexity.Key Takeaways • Why revenue doesn't collapse—it drifts • The 60–90 day lag between activity and results • How inconsistent BD creates unstable pipelines • Why strategy without execution accelerates decline • The habits that keep recruiters in the top tier_____________________________Connect with Benjamin Mena Follow on LinkedIn: LinkedIn | Benjamin Mena Select Source Solutions: here The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/Explore more from Benjamin: This Is Your Year Summit: https://this-is-your-year-recruiter-summit.heysummit.com Elite Recruiter Community: check it out here Podcast on Spotify: check it out hereConnect with Crelate Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/ Want to learn more about Crelate? Book a demo here Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

You wrote the book. You got it published. You've been putting yourself out there.So why is it still not bringing in real income?This week's guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast host—shares what most authors miss when they expect their book to do the heavy lifting.We get into what actually drives revenue… and where authors tend to get stuck without realizing it.Because the gap isn't effort.It's how that effort is aimed.What you'll start to question:Is your book really the thing that's supposed to make you money? Or is it playing a different role altogether?Are you doing things that feel productive… but don't lead anywhere? There's a difference. And it's not always obvious.Does visibility actually translate into sales? Or is something missing in between?Are you clear on who you're trying to reach… and where they already are? Because guessing looks a lot like “trying everything.”Is AI helping you move faster… or just creating more noise?If your book isn't doing what you expected, this conversation will help you see what's really going on.And more importantly… what to shift.Here's how to connect with Robin:30-minute complimentary sessionWebsiteLinkedInEmail*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the GameIf you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.Podcast Connections gets you in front of the audiences who need your message and your expertise.Contact them at PodcastConnections.co*************************************************************************

Send us Fan MailThought leadership isn't about being the loudest voice in the room. It's about being the most useful.  In this episode, Sylvia Garibaldi breaks down the real difference between thought leadership and self-promotion, and why getting this wrong is costing you visibility, trust, and clients. You'll learn a simple 5-part test to evaluate your content, how to share your experience without making it about you, and why overthinking and inconsistency are the two biggest reasons professionals stay invisible. If you want to attract more ideal clients, build authority in your space, and finally turn your content into real opportunities, this episode gives you a clear, practical path to follow.What you'll learn:03:15 Thought Leadership Defined03:58 Self Promotion vs Trust06:00 Five Content Tests09:36 Avoid Analysis Paralysis11:06 The Gray Zone Framing13:38 Testimonials and Milestones17:30 Three Steps to StartResources:Feeling stuck about how to grow your practice, book a free strategy call here.#62 Attract Clients: The "Serve First" Secret#63 Build Authority and Attract Clients with Confidence#111 You Don't Attract Clients by Accident: Design a Practice for Ideal ClientsRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast”  If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Want more insights like this?  Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedinJoin our online communitySubscribe to my youtube channel  

Send us Fan MailIf you want better investors, better clients, better deal flow, and more inbound opportunities, then your positioning has to be stronger than everyone else in your space.In this talk, Richard C. Wilson breaks down one of the most valuable business skills he has developed over the last 20 years: powerful market positioning.This session explains why being “just another firm in the industry” is a losing strategy, and why the winners are the ones who define a clear sandbox, own a valuable keyword phrase, and become the go-to authority for a specific niche.Richard shares how he went from learning about family offices for the first time to building Family Office Club through focused positioning, consistent content, and refusing to wait for permission to become a thought leader.Inside this video:- Why positioning is the foundation for attracting pre-qualified leads- How to stand out in crowded markets like AI, real estate, hedge funds, and private equity- Why specialization beats being broad and generic- How to define your sandbox and own a keyword phrase- The real reason niche authority creates better deal flow and stronger valuations- How Family Office Club was built through strategic positioning- Why being number one in a narrow category can transform your businessThis is a must-watch for founders, capital raisers, investors, consultants, and anyone who wants to build authority in a competitive market.If your business is not getting enough momentum, this may be the missing piece.https://familyoffices.com/

In this bonus episode of 7 Minute Stories Presents: Storytelling University, Aaron Calafato sits down with David Moulton to explore the unexpected intersection of storytelling and cybersecurity. At first glance, cybersecurity feels purely technical. But underneath it? It is a story as old as time. As Senior Director of Content and Thought Leadership at Palo Alto Networks and host of the Threat Vector podcast, David works at the center of how complex cybersecurity ideas are translated into stories that leaders, teams, and organizations can actually understand and act on. He breaks down how storytelling transforms invisible threats into something tangible, helping influence decisions from the SOC to the C suite. From product strategy to executive communication, this conversation reveals how narrative becomes the bridge between technical reality and human behavior. You will hear: Why cybersecurity is fundamentally a human story, not just a technical one How storytelling helps organizations make better decisions under pressure The difference between facts that inform and stories that move people A powerful framework for telling effective stories in business Special Guest: David Moulton | https://www.davidrmoulton.com/ Team: *Audio Engineer: Ken Wendt *The Storytelling University is part of the 7 Minute Stories Universe Created, Produced and Edited by Aaron Calafato & Brooks Borden Love 7MS & TSU? Here's how to support: *Follow the pod wherever you're listening *Tap 5 Stars *Text one person you love a link to your favorite episode.

The Thought Leadership Gap in Healthtech A lot of healthtech thought leadership is interchangeable. Swap out the logo, change the company name, and much of the time, nobody would notice. On this episode host Adam Turinas and guest Adrianna Hosford discuss what great thought leadership looks like and how it happens. Adrianna Hosford is the Chief Communications Officer and Head of Marketing at Artera, the AI patient communication platform that just won Best in Class. She came up through corporate reputation at Ketchum, one of the world's premier PR firms, which means she brings a reputational lens to everything, and that changes how you see the problem. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Learn how to use thought leadership to separate yourself from the competition Thought leadership is the new currency for CEOs who want to stay ahead, and in this episode, I sit down with Beth LaGuardia Cooper to talk about why a book is still one of the most powerful tools you can use to build trust, establish authority, and convert readers into high-value clients. We get into why AI-generated books miss the mark, how I used my own book to go from breakout speaker to keynote, and what it really takes to craft a book that doesn't just impress people but actually moves them to work with you. Beth LaGuardia Cooper is the President of Advantage Media Group, overseeing publishing and authority-building services across some of the most recognized brands in the space, including Forbes Books, Entrepreneur Books, and SXSW Books. With a background that includes scaling American Public Education from $20M to $600M in annual revenue, Beth brings a rare combination of marketing mastery and publishing expertise that makes her one of the most qualified people in the world to help CEOs turn their knowledge into a lasting authority asset. KEY TAKEAWAYS: Thought leadership is a core competitive advantage because the market will always reward those who can deliver outcomes over those who simply produce output. A book positions you in a category of one, separating you from every competitor who relies solely on commoditized deliverables. AI-generated books lack the humanity, trust, and authentic voice that cause readers to connect with you and ultimately want to work with you. The most successful books for business owners are strategically designed to move readers to a specific action, not just impress them with knowledge. Giving your book away is one of the highest-leverage moves you can make because consumption drives conversion more than any other marketing activity. Writing a book builds your expert profile across search engines, media, and speaking platforms in ways that no other single asset can replicate. Working with a publisher who specializes in business owners ensures your book is crafted to generate leads, not just praise. Knowing your purpose and what unique value you bring to the world is the essential first step before putting your message into a book. Connect with Beth LaGuardia Cooper: Website: theauthoritycompany.com LinkedIn: Beth LaGuardia Cooper Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

How to turn latent motivation into fuel for change.If you want to be a changemaker, you'll have to convince others to join your cause. But according to Dan Heath, persuading your audience isn't about creating new motivation — it's about leveraging the motivation that's already there.“The most important fuel for any change effort is motivation,” says Heath, the number-one New York Times bestselling author of Reset: How to Change What's Not Working. Instead of struggling to persuade people to want what you want, Heath suggests finding where your goals overlap with the things they already desire. "Before you even get to persuasion, if you can just tap and unleash the energy that's already there, you've already catapulted yourself toward success,” he says.In this Rethinks episode of Think Fast, Talk Smart, Heath and host Matt Abrahams explore how to create more compelling communication using “leverage points,” or as Heath says, “where a little bit of effort yields a disproportionate return.” Whether getting buy-in from one teammate or achieving change across an entire organization, Heath shares practical tips for turning latent motivation into an engine for change.Episode Reference Links:Dan HeathDan's Books: Reset: How to Change What's Not WorkingDan's Podcast: What It's Like To Be Ep.190 Motivation Matters: How to Leverage What People Already WantEp.49 Make Numbers Count: How to Communicate Data Effectively  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:59) - The Power of Storytelling (07:09) - Crafting Powerful Stories (12:08) - Finding Great Stories (15:27) - Leverage Points For Change (18:39) - Wasted Resources & Motivation (23:06) - Latent Desire in Systems (25:15) - The Role of Systems in Communication (29:04) - Communicating Progress (32:26) - Lessons from Hosting a Podcast (34:58) - The Final Three Questions (43:00) - Conclusion  ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.Join our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

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Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging! Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.

This is Part 2 of our live at the CHRO Association's annual CHRO Summit in Orlando, Florida.I was honored to be invited to the CHRO Association's annual CHRO Summit that brought together more than 300 CHROs and senior HR leaders for strategic conversations truly shaping the future of work. With 25 presenters and panelists on the agenda, I was able to sit down and interview seven of those amazing speakers and bring their insights directly to you across these two episodes (EP 186 & EP 187).In this episode, Part 2 - we're going to hear from three more incredible leaders:Darrell Ford, Vice Chair of the CHRO Association and Executive Vice President and CHRO at UPSRebecca Hinds, PhD, Head of the Work AI Institute and Thought Leadership at Glean, and author of Your Best Meeting EverKevin Cox, Former CHRO at General Electric and President of LKC Advisory LLCConnecting with CHRO Summit presenters: Connect with Darrell Ford on LinkedIn Connect with Rebecca Hinds on LinkedInConnect with Kevin Cox on LinkedInLearn more about CHRO AssociationEpisode Sponsor: Next-Gen HR Accelerator - Learn more about this best-in-class leadership development program for next-gen HR leadersHR Leader's Blueprint - 18 pages of real-world advice from 100+ HR thought leaders. Simple, actionable, and proven strategies to advance your career.Succession Planning Playbook: In this focused 1-page resource, I cut through the noise to give you the vital elements that define what “great” succession planning looks like.

Are you making your value clear enough for people to understand why they should work with you or listen to what you have to say?This episode explores why success is not just about having a brilliant idea, but about communicating it in a way that lands with the right people. In a world full of noise and short attention spans, knowing how to express your value clearly can help you create more opportunities, build trust faster, and stand out as a thought leader.Learn how to shape a message that grabs attention and makes your offer more compelling.Understand a practical communication framework that builds interest, trust, and action.Pick up storytelling techniques that make your message more memorable, relatable, and persuasive.Listen to this episode to learn how to turn your words into influence, opportunity, and business growth.˚KEY POINTS AND TIMESTAMPS:00:03 - Introduction to Communication as a Driver of Success01:19 - The Seven-Word Message That Changed Everything06:18 - The Neuroscience of Grabbing Attention13:48 - Finding Your Million Dollar Message20:45 - Story Blueprints That Make Messages Memorable28:27 - Why Struggle in the Story Creates Connection33:09 - Resources, Thought Leadership, and the New Book35:36 - A 90-Day Writing, Reading, and Review Challenge˚MEMORABLE QUOTE:"One of the key mistakes in communication is thinking that the message that you sent is the message that is received – nothing could be further from the truth."˚VALUABLE RESOURCES:Aurora's website: https://samepagepublishing.com/˚Coaching with Agi: https://personaldevelopmentmasterypodcast.com/mentor˚

What if your next reader wasn't on Amazon… but already waiting for you on Substack?This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerful engine for audience growth, idea validation, and steady income.You'll hear how to test book ideas before you write them, build a loyal subscriber base that actually engages, and create paid content people want to subscribe to.If your book marketing feels like a one-time push, this conversation will shift how you think about long-term visibility.Key TakeawaysWhy Substack works for authors It's not another platform to “manage.” It becomes your home base where readers return, respond, and stay connected.Build before you publish What if your book had an audience before it existed? Substack lets you test ideas and watch what resonates in real time.Turn readers into revenue Paid tiers don't work because you ask. They work because readers feel they're getting access they can't get anywhere else.Grow without chasing algorithms Substack's built-in discovery tools reward participation, not perfection. The more you show up, the more you get seen.Stop publishing in a vacuum Growth doesn't come from writing more. It comes from interaction, conversation, and showing readers you're paying attention.Tune in and rethink how your book connects, grows, and sells, long before and long after your launch.Here's how to connect with Sinem to download her free resources and templatesSubstack Starter KitYouTubeSubstack Mini Course Accelerator*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the GameIf you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.Podcast Connections gets you in front of the audiences who need your message and your expertise.Contact them at PodcastConnections.co*************************************************************************