Podcasts about thought leadership

In this week's episode, Leslie Heaney sits down with Vasant Dhar—professor at NYU Stern School of Business and the Center for Data Science at New York University, founder of SCT Capital, and author of Thinking with Machines: The Brave New World of AI.Together, they explore how artificial intelligence evolved, why language prediction changed everything, and what it means now that machines can think alongside humans. The conversation examines the growing divide between those who use AI to sharpen judgment and those who rely on it to think for them, as well as the broader implications for work, education, power, and responsibility.This is a grounded, honest conversation about the power of AI—and how we choose to live with it.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Think the Federal Reserve only deals with interest rates? Think again.  In this episode, we sit down with experts from the Federal Reserve Bank of Philadelphia to reveal little‑known but powerful tools designed to support workforce and economic mobility. Deborah Diamond and Theresa Dunn break down two resources that can help HR professionals rethink talent pipelines, skills‑based hiring, and local economic impact.Discover how "Eds & Meds" shape Philadelphia's workforce and why understanding your region's economic ecosystem is critical for strategic HR planning. A must‑listen for HR and business leaders seeking data‑driven insight.More about our guests:Deborah DiamondAs the senior director of engagement and initiatives, Deborah and her team develop and maintain strong relationships with stakeholders in the Third District to better understand how economic conditions affect residents, workers, and small businesses. She also focuses on the “anchor economy” locally and nationally to understand how universities and hospitals shape local economic opportunity.Theresa DunneTheresa Dunne is a community development research analyst in the Community Development and Regional Outreach Department at the Federal Reserve Bank of Philadelphia. Her research interests lie at the intersection of community development and public health. Currently, she works on topics related to digital equity and device access, equitable wealth in the city of Philadelphia, and the broad economic impacts of anchor institutions on regional economies.To learn more about the tools discussed, visit:PhiladelphiaFed.org/OMEPhiladelphiaFed.org/AnchorEconomyBusiness, Engagement, Human Resources, Management, Thought Leadership, Return to work, Inclusion, Hybrid work, AI, phillyshrm.org

In this episode of The Kula Ring, Jeff White and Carman Pirie welcome Maeve Ferguson, founder of Maeve Ferguson Consulting, to explore the power of diagnostic thought leadership. Maeve shares how sophisticated assessments go far beyond traditional quiz funnels, acting as intelligent routing engines that personalize messaging, qualify leads, and optimize sales conversations. From collapsing long B2B sales cycles to filtering out unqualified prospects, Maeve explains how diagnostics serve as both a value-delivery mechanism and a powerful data play. The conversation dives into lead classification systems, personalization at scale, and how agentic AI is transforming marketing infrastructure. For manufacturers navigating complex buying journeys, this episode reveals how diagnostic experiences can increase close rates, accelerate sales conversations, and build deeper trust with prospects.

This episode is brought to you by B2B Better. Ross helps businesses prove that their marketing is driving revenue — and that's exactly the problem we help B2B service businesses solve with video-first podcasts. We build content systems that don't just generate attention, they generate pipeline your sales team can actually point to. Visit b2bbetter.com to see how we do it differently. Your thought leadership campaign is running. People are watching, listening, and engaging — but when your CFO asks if it's actually driving revenue, you've got nothing to say. In this episode of Pipe Dream, host Jason Bradwell sits down with Ross Breckenridge, Managing Director of Breckenridge and HubSpot Platinum Partner, to tackle the attribution problem that almost every B2B marketing team has but nobody wants to admit. Ross's core point is clear: this isn't a marketing problem. It's a business problem. Until your marketing, sales, and customer success teams are operating from a single unified strategy and a single tech stack, you'll never get the visibility you need. The conversation starts where Ross always starts with clients: customer journey mapping. Before you touch an attribution model, you need to understand where each content asset sits in the buying process — lead gen, nurture, sales enablement, or renewals. Most companies skip this step and end up measuring the wrong things entirely. From there, Ross unpacks the dark funnel and explains why the HubSpot Campaigns tool is the home of the marketer's attribution reporting. Bundle your content assets into one campaign, track who was created as a new contact and who was simply influenced along the way, and map that all the way through to closed-won revenue — including renewals that happen two years after someone first engaged. But none of it works if sales is living in a different system. The connection between content and revenue only becomes visible when marketing, sales, and customer success are using the same tools and held to the same SLAs. One client found that leaving a lead for more than 48 hours dropped their conversation rate from 70% to 20%. That kind of clarity only exists when everyone is looking at the same data. If you're tired of defending your content budget with correlation and vibes, this episode gives you the framework to fix it for good. Chapter Markers 00:00 - Introduction: Ross Breckenridge and Breckenridge Agency 02:00 - HubSpot onboarding, integrations, and the RevOps focus 04:00 - Is attribution a tools problem, a strategy problem, or the wrong metrics? 05:00 - Customer journey mapping as the foundation of all attribution 06:00 - Picking one attribution model and staying consistent 08:00 - The dark funnel: what it is and how HubSpot brings it to light 10:00 - Content-sourced vs content-influenced pipeline: the key difference 11:00 - The HubSpot Campaigns tool as the marketer's attribution home 13:00 - Connecting content consumption to leads, deals, and closed revenue 15:00 - Why attribution is a business problem, not a marketing problem 16:00 - Building the business case to get sales and CS on the same page 17:00 - SLAs, shared accountability, and the 48-hour lead follow-up rule 19:00 - Working in silos vs being more than the sum of your parts 21:00 - AI, buyer research, and why being genuinely helpful never changes 23:00 - Where to find Ross and learn more about Breckenridge Useful Links Connect with Jason Bradwell on LinkedIn Connect with Ross Breckenridge on LinkedIn Visit Breckenridge — HubSpot Platinum Partner and RevOps specialists Email Ross directly at ross@breckenridgeagency.com Explore the HubSpot Campaigns tool for attribution reporting Explore B2B Better website and the Pipe Dream podcast

In this episode of The Lebanese Physicians Podcast, we sit down with Nabila Rahhal, former LinkedIn MENA Insider, journalist, and content strategist, to explore the powerful intersection between algorithm and authenticity. Nabila shares her journey from education to journalism, her years at Executive Magazine, and her transition to LinkedIn's news and content ecosystem before reinventing herself once again as an independent consultant in executive positioning and thought leadership. Together, we discuss: Career pivots and reinvention after layoffs How professionals misuse (and can better use) LinkedIn The balance between AI tools and authentic human voice Personal branding beyond social media Why storytelling beats perfection How leaders, founders, and professionals can build authority and trust through content This conversation is a must-listen for physicians, professionals, founders, and leaders navigating visibility, credibility, and opportunity in today's digital world.

What separates thought leadership from revenue-generating insight? Matt Dixon explains how to build and scale commercial insight in professional services. The post From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon appeared first on Rattle and Pedal.

If you're tired of stitching together a pricey, time-sucking podcast stack, you'll love this. Nathan Gwilliam is a serial entrepreneur whose latest exit was Adoption.com. After hosting 350+ episodes on digital monetization, he found the typical toolkit fragmented and costly—around two grand a month—and built PodUp, an AI-powered, single-login platform with 50+ integrated tools to create, grow, and monetize. For time-strapped teams, he also started PodAllies, a done-for-you agency that handles production and marketing once you hit stop. Today, Nathan shares how to go from fragmented to frictionless—and scale your show at a fraction of the cost.Nathan Gwilliam is a serial entrepreneur who has created and sold 3 digital ventures. His most recent exit was Adoption.com, which was the world's most-visited adoption site. After selling Adoption.com Nathan started hosting a podcast about digital monetization, where he published more than 350 episodes. After a few months of publishing audio, video, biogs, social, a website and a newsletter for his show, Nathan realized he was doing it the hard way. Nathan needed more than 30 different technologies that cost nearly $2,000 per month. Those technologies were missing a lot of the functionality he needed, and they had very little integration. He felt like he was duct-taping them together. And, they took way too much time and effort. Even after recording and editing the content, Nathan still had to pay someone 4 hours per day to syndicate the content. Nathan realized the need to solve this problem by creating the all-in-one podcasting platform. So, Nathan began building his fourth venture, PodUp, the ultimate podcasting platform with 50+ tools for creating, growing and monetizing a podcast venture... powered by Al. These tools are integrated, have one username and password, and are available for a small fraction of the price of licensing all the technologies individually.Many businesses and entrepreneurs want a podcast to build thought leadership, credibility and reach, but they don't feel they have time. To solve this problem, PodUp runs a podcasting agency named PodAllies that provides done-for-you podcast production and marketing services. PodAllies clients can record their episodes, and then PodAllies can do essentially everything else for them. In addition to Nathan's ventures, he's also consulted for numerous companies. For example: • He increased revenue by $5 million for a Facebook app in just 12 months. • Developed and launched the social strategy for a media company that grew social follows from less than 100k to 130 million+. This became the most engaging social channels of any publisher in the world at that time with 40 million+ monthly comments, likes, and shares (source: Unmetric). • Created a network of sites and social channels which reached 280 million monthly uniques. • Launched a YouTube channel in four languages that received 1.7 million video views in the first 2 months. • Helped grow Azul airlines' social follows from 5k to 1.6 million in 12 months and created a travel social network for them. Azul became the fastest-growing airline ever in those early days and had a successful IPO. • Created a language-learning platform that reached close to a million fans. Nathan has won numerous awards, such as: • Awarded "Best of the Decade" by the BYU Center for Entrepreneurship&. Technology. • Awarded the US Congress "Angel in Adoption". • Won two different business plan competitions. • Inducted into the "Adoption Hall of Fame".Contact Details:Email: nathan@gwilliam.com Business: PodUpWebsite: https://podup.com/ Social Media Instagram: https://www.instagram.com/nathangwilliam Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Send a textIn this episode, Joey Pinz sits down with Stan Lai, one of the most influential playwrights and directors of our time, to explore what creativity really is—and what it is not.Stan challenges the myth that creativity is mysterious or reserved for the gifted. Instead, he reveals how creativity is a traceable process of the mind, shaped by focus, patience, and the ability to remove the habits that block original thinking. Drawing from decades of writing, directing, and teaching, he explains how characters are formed, why improvisation needs structure, and why chasing results often kills the work before it begins.The conversation also explores how audiences shape (and sometimes distort) creative decisions, why Hollywood feels broken, where AI helps and where it falls short, and why the most meaningful work comes from motivation—not metrics.

One of Europe's most strategic infrastructure projects: Richard and Sin talk with Kai Gerullis from the Hamburg Chamber of Commerce about how the Fehmarnbelt Tunnel is reshaping logistics corridors, transport efficiency, and cross-border supply chains.Download the ⁠⁠⁠⁠⁠⁠⁠episode transcript===== In this episode, Richard Howells and Sin To speak with Kai Gerullis from the Hamburg Chamber of Commerce about the Fehmarnbelt Tunnel, one of Europe's most strategically significant infrastructure projects. The fixed link between Germany and Denmark is reshaping transport times, trade routes, and regional competitiveness.The focus: European logistics corridors, political and economic implications, technology, multimodality, and sustainability and why the Fehmarnbelt Tunnel is setting new benchmarks for cross-border infrastructure.Essential listening for those who don't just manage supply chains, but shape them. ===== Guest: Kai Gerullis, Deputy Managing Director and Head of Transport and Port Affairs at the Hamburg Chamber of CommerceKai Gerullis is Deputy Managing Director and Head of Transport and Port Affairs at the Hamburg Chamber of Commerce. He also leads the Infrastructure Committee of the Fehmarnbelt Business Council (FBBC), a cross-border network of business organizations from Denmark, Germany, and Sweden dedicated to strengthening the Fehmarnbelt region and supporting the economic opportunities linked to the Fehmarnbelt Tunnel. With an academic background in political science and professional training as a journalist, Kai has many years of experience in the fields of ports, mobility, and logistics. His work focuses on infrastructure and port development, regional cooperation, and the future of transport.Host 1: Richard HowellsRichard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP's ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.Host 2: Sin ToSin To brings over 15 years of experience in the digital media and technology industry – primarily in marketing, business development, thought leadership, and editorial. At SAP, they ensure that SAP's supply chain solutions are properly visible with a focus on future trends and sustainable innovations as part of the Thought Leadership & Awareness Supply Chain Team.===== Show Links: Fehmarnbelt Business Council: https://fbbc.eu/SAP Digital Supply Chain: www.sap.com/scm Follow Us on Social Media : Richard Howells: ⁠LinkedIn⁠Sin To: LinkedInSAP Digital Supply Chain: ⁠LinkedIn⁠ Please give us a like, share, and subscribe to stay up-to-date on future episodes!  ===== Chapters: 00:00:00 Introduction to the episode 00:01:24 Guest Introduction: Kai Gerullis00:02:26 Project Details and Goals00:03:41 Economic and Regional Impact00:05:07 Supply Chain Benefits00:05:55 Multimodal Logistics Opportunities00:06:48 Sustainability and Environmental Impact00:09:04 Political and Strategic Significance00:10:20 Challenges and Risk Management00:12:58 Technological Innovations00:15:35 Future Outlook and Outro

In today's episode, I talk about the truth about thought leadership in the age of AI and why having real conviction is becoming one of the most valuable assets you have as a CEO. In a world overflowing with content, noise, and recycled ideas, original thought requires discipline, clarity, and the courage to say what you truly mean. If you want to build a brand that stands out, earns trust, and positions you as a true thought leader, this episode will challenge you to tune out the noise and lead with conviction.

Notes Connect with Ruby on LinkedIn Download the reports filled with executive thought leadership gold! Tune in to the LinkedIn Live event with Ruby and her cutting-edge thought leaders Join the LinkedIn Ads Fanatics and get access to our 4 courses to take you from beginner to expert. Just hit 100 members so a shoutout to our awesome LI Ads fanatics for making it such an awesome community! Rate/Review Contact us with any questions, suggestions, or corrections! Summary In this powerhouse episode of the The LinkedIn Ad Show, host AJ Wilcox sits down with Ruby James to unpack the explosive rise of executive thought leadership — and why it's now one of the most powerful drivers of B2B pipeline on LinkedIn. Backed by brand-new data from LinkedIn's latest Founder-Led Sales & Marketing playbook, Ruby reveals that startups with founders who post just 10 times per year generate 33% more leads — and that deals influenced by executive engagement can see up to a 120% increase in deal size. Together, they dive deep into practical strategies for mobilizing busy executives, creating authentic content that builds trust (not just noise), and amplifying it all with Thought Leader Ads for measurable ROI. If you're a B2B marketer looking to connect brand, leadership, and paid strategy into one high-performing growth engine, this episode delivers the data, tactics, and real-world examples to make it happen. Transcript For the full show transcript, see the show notes page here: Episode 167

Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that's safe and completely forgettable.That's why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and cultural ubiquity is a masterclass in relevance. In this episode, we break down Snoop's B2B marketing lessons with the help of our special guest Shay Thieberg, CMO & Co-Founder at MAIA Digital.Together, we explore what B2B marketers can learn from leading with authenticity, owning a clear niche, and building trust through consistent presence instead of chasing short-term attention.About our guest, Shay ThiebergShay Thieberg is the CMO & Co-Founder at MAIA Digital. Specializing in LinkedIn marketing, Shay holds a Masters degree in Social Psychology & Decision-Making. Shay is among 30 Global LinkedIn Certified Experts and Faculty members at Reichmann University where he teaches “B2B Marketing for Tech”.What B2B Companies Can Learn From Snoop Dogg:Authenticity scales better than polish. Snoop Dogg's enduring relevance comes from never pretending to be someone he's not. Shay points out that when Snoop came to LinkedIn, he didn't dilute his identity to fit the platform. Instead, he expanded the platform by being himself. As Shay explains, “He could have come to LinkedIn, put up the suit and tie, be a super LinkedIn-ish persona…  he was able, two years ago, to start making a shift and bringing and showcasing to other people with uniquenesses that they can stay cool, they can stay themself.” The B2B lesson is clear: credibility isn't earned by sounding professional. It's earned by sounding real. Brands that over-polish lose signal. The ones that feel human get remembered.Be known for one thing before you try to be known for everything. Snoop's brand works because it's anchored. No matter how many industries he touches, there's a core idea people immediately associate with him. Shay translates this directly into B2B positioning: “You want to be well known for this exact thing that you do uniquely from other people.” The strongest B2B brands don't chase every opportunity, they reinforce a single, unmistakable identity until the market does the work for them.Visibility is about presence. One of Snoop's most underrated strengths is that he never fully disappears. He doesn't overwhelm audiences, but he consistently shows up across moments, mediums, and decades. Shay say, “It's not about motivation, it's about staying constant.” For B2B marketers, the takeaway is uncomfortable but liberating: you don't need viral hits to stay relevant. You need continuity. In markets where buyers forget fast, staying present is the strategy.Quote“ Smoking, that's his thing. Now maybe some people will think it's a bad thing, which is fine, but I'm looking at it from a B2B perspective… That's his thing. So he is well known about this one and then he utilizes it for its own good… So you want to be well known for this exact thing that you do uniquely from other people.”Time Stamps[01:20] Meet Shay Thieberg, CMO & Co-Founder at MAIA Digital[01:30] Why Snoop Dogg?[02:26] Founding MAIA Digital[06:07] Who is Snoop Dogg?[16:46] B2B Marketing Takeaways from Snoop Dogg[23:31] Optimal LinkedIn Strategy for 2026[25:28] Thought Leadership and Trust[26:23] Challenges with LinkedIn Video Content[30:33] Creating Effective LinkedIn Videos[33:00] How to Optimize Your Content on LinkedIn[40:32] Final Thoughts and TakeawaysLinksConnect with Shay on LinkedInLearn more about MAIA DigitalAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everyone is publishing. Few are saying anything new.In a world where AI can generate a blog post in seconds, what actually makes thought leadership real? In this episode of Content Amplified, Ben sits down with Jake Edie—clean energy expert and managing partner of RenewComm—to unpack how AI is reshaping B2B marketing, why most AI content feels hollow, and what separates true expertise from algorithmic noise.Jake brings a rare combination of hands-on industry experience and marketing acumen. After transitioning from consulting and marketing into the clean energy sector, he built deep operational knowledge inside a complex industry—knowledge that AI simply can't access. And that gap? It's where real thought leadership lives.This conversation goes beyond surface-level AI talk. It explores credibility, attention, signal vs. noise, and how companies can use AI as a force multiplier—without outsourcing their thinking.If you're building authority in your space, this episode will challenge how you create and distribute ideas.What you'll learn in this episode:Why AI can only reflect what's publicly available—and why that limits its strategic insightThe two types of thought leadership: challenging conventional wisdom vs. elevating industry understandingHow behind-the-scenes industry knowledge becomes your biggest competitive advantageWhere AI fits in the marketing process: strategy, messaging, and tactical executionHow to use AI to repurpose expert insights without diluting authenticityWhy audiences are developing “AI filters”—and how to stand out anywayWhat the future of thought leadership may look like as AI targeting and personalization evolveHow short-form video, audio, and live content may become the new proof of expertiseAbout Jake EdieJake Edie is a managing partner of RenewComm, a marketing agency focused on the clean energy sector. With more than 15 years of experience across consulting, marketing, business development, and commercial operations, Jake combines strategic clarity with deep industry knowledge.After beginning his career in consulting, marketing at The Princeton Review, and a software startup, Jake pivoted into clean energy to align his work with his personal values. He earned a graduate degree in environmental science and policy to complement his economics background—building expertise across business, technology, and policy.Jake is particularly passionate about how renewable energy integrates into the electric grid and how complex technical industries can communicate with clarity and credibility.Connect with Jake:Jake Edie's LinkedIn ProfileRenewComm's WebsiteText us what you think about this episode!

Send a textIn today's fast-paced business environment, HR leaders face a myriad of challenges that demand their immediate attention. From the rise of artificial intelligence to the increasing need for pay transparency, the landscape is constantly evolving. This episode delves into these key themes, highlighting the pressures HR professionals encounter and offering insights to navigate these turbulent waters.Check out the program outline for the HR Certificate Workshop that John has been hosting. It's currently set up for Nonprofit Leaders but let us know if you'd be interested in having it outside of nonprofit! Support the showOur new book...The Ultimate Guide to HR: Checklists Edition is now AVAILABLE! Go to UltimateGuidetoHR.com to Get HR Right: and Avoid Costly Mistakes. Certified and approved for 3 SHRM Recertification Credits.Join the HR Team of One Community on Facebook or visit TeamAtHRstories.com and sign up for emails so you can be the first to know about new things we have coming up.You can also follow us on Instagram and TikTok at @HRstoriesPodcast Don't forget to rate our podcast, it really helps other people find it!Do you have a situation or topic you'd like the team to discuss? Are you interested in having Chuck or John talk to your team or Emcee your event? You can reach the Team at Email@TeamAtHRStories.com for suggestions and inquiries.The viewpoints expressed by the characters in the stories are not necessarily that of The Team at HR Stories. The stories are shared to present various, real-world scenarios and share how they were handled by policy and, at times, law. Chuck and John are not lawyers and always recommend working with an employment lawyer to address concerns.

In this episode of Food for Thought Leadership, Rebecca Fryer sits down with William Grand, founder and CEO of NutriFusion, to examine the growing health crisis tied to ultra-processed foods—and what it will take to fix it. Grand shares striking data on American eating habits, including the overwhelming reliance on ultra-processed products and the widespread deficiency in fruit and vegetable consumption. He argues that while consumer education is essential, meaningful progress may ultimately require federal legislation, clearer front-of-pack labeling, and even policy tools like sugar taxes to shift behavior at scale. The conversation also explores the evolving food pyramid, the global differences in food systems, and the role manufacturers can play in reformulating everyday staples. Grand explains how NutriFusion works with brands across categories—from snack bars to mac and cheese—to restore nutrients lost in modern processing without compromising taste or texture. Looking ahead, he outlines a vision for a more transparent, nutrient-dense food system—one where better formulation, smarter policy, and informed consumers work together to improve public health outcomes. More About William Grand: Bill Grand has over 40 years' experience in corporate management, sales and marketing. Areas of expertise include food retail, distribution, product development, logistics and administration. Formerly President of Mackay Specialties, a manufacturing business providing health and beauty products to retail customers in Canada and the US.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by expert authority coach Christine Blosdale for a powerful conversation about clarity, confidence, and becoming known for what you do best. With over 25 years in personal branding, marketing, and broadcasting, Christine shares why so many talented women struggle to be seen, even when they are highly capable and experienced.This episode explores the hidden cost of being multi passionate without clear messaging, how imposter syndrome shows up for overachievers, and why authority is built through simplicity rather than credentials. Christine breaks down how to communicate your value in a way people actually understand, how to stop overwhelming your audience with too many offers, and why visibility strategies only work when they are aligned with who you are.Listeners will walk away with a clearer understanding of how to position themselves as the go to expert, build credibility without burnout, and show up with confidence in a crowded market. If you are ready to stop blending in and start being recognized for your expertise, this episode is a must listen. Share it with a woman in business who needs clarity, not more noise.Timestamps:(00:01) - (05:30) - Why multi passionate messaging creates confusion and invisibility(05:31) - (13:10) - Imposter syndrome, overachievers, and embracing expert authority(13:11) - (21:10) - Clear messaging, simple language, and speaking to real client needs(21:11) - (28:30) - Authority building strategies beyond podcasting(28:31) - (36:40) - Offers, visibility mistakes, and why simplicity converts better(36:41) - (48:50) - Standing out in saturated markets and claiming your expertise Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 48: Why Every Business Needs a Trademark with Anita Mar: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/business-trademarksExpert Authority Quiz and FREE Call with Christine Blosdale: https://freeexpertauthoritycall.comChristine BlosdaleLearn more about Christine: http://www.ExpertAuthorityCoach.comFacebook: https://www.facebook.com/christine.blosdaleInstagram: @christineblosdaleYoutube: https://www.youtube.com/@ChristineBlosdaleTikTok: https://www.tiktok.com/@christineblosdale.com Christine Blosdale, known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and host of The Expert Authority Coach Podcast with more than 25 years of experience in personal branding, magnetic marketing, and multimedia. A former content creator for brands like America Online and Microsoft, she helps entrepreneurs, coaches, authors, and thought leaders clarify their message, strengthen their visibility, and confidently step into their authority. Known for her media savvy and results-driven approach, Christine blends strategy with ease and fun, guiding business owners to move from overlooked to in-demand by building authentic presence and credibility in their field.

Coming into 2026, I had no intention of joining a new platform. Focus is our greatest superpower, and I don't take lightly introducing anything new that competes for your attention. But after spending time inside Substack, I realized something: This platform is rewarding the exact opposite of what most social media platforms value today. In this episode, I break down why Substack is emerging as one of the most important platforms for experts, authors, consultants, and service providers, and why those who act early will have a massive advantage. We talk about: Why virality + AI is accelerating a race to the bottom How Substack rewards depth, point of view, and real thinking Why early adopters always win, and what Instagram taught us about market timing How creators are monetizing without funnels, teams, or massive audiences Why writers and thinkers have been undervalued for years and why that's changing How Substack fits into book launches, IP expansion, and long-term legacy building If you're tired of chasing algorithms, hooks, and short-form entertainment, and you want to build a paid audience that actually values your thinking, this episode will completely change how you leeverage content, platforms, and opportunity in 2026.  TIMESTAMPS:  02:11 – 10:55 What changed my mind about Substack, what it is, and who it's really for  10:56 – 14:40 Why 80% of people are stronger writers than speakers—and why that's been costly 14:41 – 18:55 Virality, AI, and the race to the bottom of internet marketing 18:56 – 22:30 The "wrong room" problem: why great ideas get ignored on the wrong platforms 22:31 – 26:50 Why early adopters always win 26:51 – 30:40 How Substack monetization actually works: an overview of free, paid, and founding tiers 30:41 – 34:45 Why Substack readers expect to pay, and why that changes everything 34:46 – 38:20 Substack vs Instagram, LinkedIn, and Facebook: reach vs resonance 38:21 – 41:50 The five biggest advantages of Substack for thought leaders 41:51 – 45:30 How Substack fits into book launches, IP expansion, and long-term income 48:21 – 50:00 The LIVE Substack Intensive on Febraury 24th   RESOURCES: Save your seat for the upcoming LIVE Substack Intensive on February 24th (paid + founding Substack subscribers get $100 off -- DM Kelly on Substack for the discount code) https://accelerator.virtualbusinessschool.com/substack  Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe  Grab one of Kelly's bestselling books: https://kellyroachinternational.com/books/ 

Have you been looking for a way to stand out among your local competitors, in a way that feels truly you? You already have the knowledge, and the experience; its time to share your thought leadership. In this episode, Business Consultant, Robin Walker, will be encouraging you to share your industry insights, client transformation patterns,... Source

In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship. 00:00 Introduction to the Podcast and Guest 02:34 The Art of Sales Calls 04:53 Ellen's Journey from Social Media Manager to Entrepreneur 10:04 Building a Coaching Business 15:14 Transitioning to a Media Company 19:58 Navigating Brand Partnerships and Sponsorships 24:54 The Importance of Intuition in Business Decisions 30:05 Challenges of Scaling a Media Company 34:49 The Role of Content Quality and Consistency 40:10 Final Thoughts and Advice for Entrepreneurs For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Send a textIn this episode we connect with Magogodi oaMphela Makhene, author, speaker and founder of Love As A Kind of Cure and thought leadership coach. We trace her entrepreneurial journey from her focus on social enterprises, how she was led to writing and then became a coach who helps Women of Color to turn their stories into intellectual property and income.   Magogodi is a sought after keynote speaker and communicator who walks the talk. Her trademarked C.R.O.W.N framework is built around her lived experience, which she shares with vulnerability and generosity in our conversation.Magogodi originates from my hometown, Soweto. She is the author of the award-winning short story collection Innards and a graduate of the Iowa Writers' Workshop programme. Find out how she made the pivot from business school to literature and how she combines the two today in her work. You will also discover how she helps her clients to see and honour their value.If you haven't already, I encourage you to check out her podcast, Madame Speaker Says, you will be so inspired by all the guests that she has on there. And if you like this episode, please share it with a friend and send me a message to let me know what you think.Support the showNEWSLETTER, stay in the loop and subscribe to our newsletterSUPPORT this work so that we can keep it free. Become a MONTHLY SUPPORTER LISTEN ON Apple and Spotify FOLLOW US ON Instagram and Facebook

In this episode, we are joined by Owner of Word Haven Editorial and Nonfiction Book Editor Laura Kaiser to discuss how to navigate what she calls the trust recession. As the editor behind my new book, The Live By Design Blueprint, Laura has been instrumental in helping me articulate my message, and today she explains why a book is the ultimate asset for establishing deep, lasting trust in a skeptical digital landscape!Tune in to learn:How to overcome the yrust recession by using authorship to bypass market skepticism and prove your expertise.Why relying solely on social media for credibility is a risky strategy and how a book solidifies your professional legacy.The secrets to translating your unique methodology into a high-impact manuscript that opens doors and converts readers into clients.If you have a story to tell or a framework to share but don't know how to translate it into a book that builds authority, this conversation is your blueprint.Free Gift: 9 Steps to Writing a Book that Grows Your Business GuideStop dreaming about your manuscript and start the strategic planning process with this expert resource from Word Haven Editorial. Download your free 9-step guide to learn how to write a book that establishes your authority and fuels your business growth!Laura's Giveaway Contribution: Book Vision & Strategy Intensive SessionThe Book Vision & Strategy Intensive is a 90-minute one-on-one session designed to help you clarify your ideal reader, define your goals for your book, and map out a clear, workable structure!Connect with Laura: Website | Facebook | Instagram---Enter the Book Launch Celebration Giveaway!

Sharon Fanto recently joined the Ash Said It show to share powerful insights from her book Stronger than the Storm 4 Frameworks for Resilient Leadership. During the interview, Fanto redefined how high level executives and entrepreneurs view adversity, arguing that leaders must stop trying to simply weather the storm and instead learn to harness its kinetic energy. She explained that the fundamental shift in resilient leadership requires moving away from a defensive survival mindset toward a proactive growth strategy where the crisis itself becomes the catalyst for innovation. When discussing the 4 Frameworks, Fanto noted that the eye of the hurricane is where leaders often falter most. She emphasized that while external chaos is loud, true resilience is an internal battle of self regulation. Leadership in 2026 demands a sophisticated ability to distinguish between passing clouds and systemic storms. Fanto's framework allows leaders to identify when to hold steady and when a total strategic pivot is required to stay ahead of the accelerating pace of global change. To address the risk of burnout, Fanto highlighted that building a resilient culture is not about working harder but about implementing sustainable frameworks that distribute strength across the team. The legacy of a true leader is determined after the clouds clear. Fanto suggests a vital diagnostic question for every leader to ask post crisis to ensure their success was a result of intentional growth rather than mere luck. This conversation serves as a masterclass for anyone looking to transform high pressure environments into a competitive advantage. Web: www.tlcgroup.info - Looking for that extra spark to level up your life? Say hello to Ash Brown—your go-to American powerhouse, motivational speaker, and the ultimate hype-woman for your personal and professional growth. Ash isn't just a voice in personal development; she's a trusted friend who brings real-talk wisdom and contagious energy to every conversation. Whether you're stuck in a rut or ready to scale your dreams, Ash is here to fuel your journey with a mix of heart and hustle.

Is AI coming for your marketing job? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with the "PDX Godfather of Marketing," Kent Lewis, to discuss the seismic shifts happening in the industry. After selling his agency and transitioning into a contract CMO role, Kent shares his unique perspective on why the "billable hour" is dying and how low-code apps and AI force multipliers are the future of scaling. Whether you're a college student, a seasoned agency pro, or a blue-collar entrepreneur, this episode provides a masterclass on staying relevant in a rapidly changing economy. Connect with Kent Lewis: Website: https://kentjlewis.com/ SEO and Branding via Thought Leadership: https://www.youtube.com/watch?v=vIpyVfiLXQ0 Next Northwest: https://nextnw.org/ Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. #ai #marketing #aicareeradvice

Why Trying Harder Is Making You Fail at Discipline | The Black Coffee Club ☕️If you've been pushing harder…trying more…adding rules…stacking goals…and still burning out…This episode is for you.In this powerful conversation, JuniorTheTruth™ breaks down why willpower keeps failing, how decision fatigue drains consistency, and why discipline only works when it's built on systems—not stress.This is not about doing more.It's about doing better.Inside this episode, we cover:• why willpower gets exhausted• how chronic stress kills consistency• what decision fatigue really is• why motivation can't carry you• how structure protects discipline• how to design habits that survive bad days• why systems build self-trust• how to stop the start–stop cycleYou're not weak.You're overloaded.And once you build the right systems, discipline becomes natural.☕️ Pull up. Reset. Rebuild.

The results are in. We polled the material handling community, and the verdict was overwhelming: 45% of you say Thought Leadership and Content is your #1 marketing priority for 2026.The "Old School" way of selling in the warehouse—relying solely on spec sheets and cold calls—is fading. As new generations enter the workforce and high-tech solutions like AI and robotics become the norm, the way we build trust has fundamentally changed.Buyers don't just want a product; they want a partner who understands the future of the supply chain.Kevin went live with Ashton Maxfield of Master Plan Communications to discuss these results and how to develop a thought leadership plan for your marketing strategy. Enjoy this previously live episode. Learn more about Master Plan Communications here: https://masterplancommunications.com/Learn more about Sonaria here. Follow us on LinkedIn and YouTube.Support the show

In an industry built on speed, what actually sustains long-term success. In this Industry Spotlight, Kortney Harmon sits down with Elizabeth Rosenberg to examine why trust and reputation remain recruiting's most durable advantage.Drawing on decades of experience advising executives on communication and personal brand, Elizabeth offers a grounded perspective on how credibility is built through everyday behavior. The conversation explores where transactional habits quietly undermine relationships, why visibility without intention can weaken trust, and how recruiters shape their reputations long before deals are closed. Rather than focusing on tactics, this discussion reframes personal brand as a reflection of consistency, judgment, and how leaders show up when it matters most.The conversation reveals why lasting relationships—not speed alone—define long-term success, and how investing in trust and authenticity shapes both stronger firms and more durable careers.______________________Follow Elizabeth Rosenberg on Linked: LinkedIn | ElizabethCheck out her website hereFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Send us a textIn this powerful and deeply human conversation, Joey Pinz sits down with Dwain Daniels — a customer success leader, father of three, and creator of the Leave It Better movement — to explore what it means to show up with intention in every area of life. From leadership and family to faith, work ethic, and personal growth, Dwain shares how small, consistent actions can create lasting impact.This episode moves effortlessly from lessons learned growing up in the Bronx to parenting across different life stages, navigating customer relationships without ego, and why helping one person is more than enough. Dwain opens up about grace, accountability, mental health, legacy, and why real leadership is rooted in listening, not control.You'll also hear reflections on resilience, lessons learned from loss, the importance of being present, and why defining success on your own terms is essential in a world obsessed with comparison.This is a conversation about humanity, humility, and leaving every person, place, and moment better than you found it. ⭐ Top 3 Highlights❤️ Why legacy is built through values, not possessions

Send us a textIn this episode of Joey Pinz Discipline Conversations, Joey Pinz sits down with Hannah Bethman, founder of Hannah B. Wellness, for a deeply human conversation about gut health, hormones, burnout, and learning when to push—and when to pause.Hannah shares her powerful story of living with severe digestive issues from childhood through her teenage years, including chronic regurgitation, gastritis, migraines, and fatigue. At just 15 years old, a radical shift in how she ate changed everything—and sparked a lifelong passion for helping women uncover the root causes of their health struggles.Together, Joey and Hannah explore how modern processed foods, stress, perfectionism, and all-or-nothing thinking quietly sabotage our bodies. They also unpack why functional medicine, nervous system regulation, and balance—not extremes—are key to lasting health.This episode is a must-listen for anyone who's tired, overwhelmed, and ready to stop chasing quick fixes—and start rebuilding health from the inside out. ⭐ Top 3 Episode Highlights

"Use AI to do more!" might be the worst advice B2B marketers are getting right now. In this episode, host Jason Bradwell sits down with Charlie Riley, Head of Marketing at OneScreen.ai, to talk about why mass personalisation is backfiring, how to actually build stakeholder buy-in for thought leadership, and why being a marketing team of one forces you to make better strategic choices. Charlie breaks down his approach to aligning sales and marketing around LinkedIn advocacy, creating non-scalable experiences that actually convert, and using out-of-home advertising as both a brand and demand gen play. If you're drowning in AI tools and wondering what actually moves the needle, this conversation will reset your thinking. Jason and Charlie start by tackling the conventional wisdom that AI lets you "do more", more outreach, more personalisation, more content. Charlie's take? That approach is creating AI slop that people see right through. He explains why marketers are starting to swing back toward doing fewer things better, especially things that can't scale (spoiler: that's where the magic happens). As a marketing team of one at OneScreen, Charlie's had to get ruthless about focus. He shares his three-to-five channel strategy: LinkedIn (organic and paid), visual content showcasing real OOH campaigns, and live events like Drive and Spring. He explains how these channels create an owned media flywheel, content feeds community, community shows up at events, events create more content. They dig into LinkedIn strategy, and Charlie makes a key point: people don't work with brands, they work with people. OneScreen focuses more on executive and team member profiles than the company page. Charlie shares practical tactics for getting internal buy-in, finding a champion, helping them time-block 15 minutes daily for LinkedIn, and gamifying the process for competitive salespeople. Jason shares his own experience trying to roll out an advocacy program across an entire sales team (spoiler: it failed) before pivoting to work with two or three champions who were already posting. Once they could show millions in attributed pipeline, executive buy-in came naturally. Charlie adds that you have to get into the psychology of each function, salespeople want commission, CS wants retention bonuses, and CFOs want shorter sales cycles. If you're a B2B marketer feeling pressure to "do more with AI" or struggling to get internal stakeholders bought into content and thought leadership, this conversation offers a refreshingly practical alternative. Charlie's insights on doing fewer things better, building advocacy programs that actually work, and creating experiences that don't scale will help you cut through the noise and focus on what genuinely drives results. 00:00 - Introduction: Marketing as psychology 02:00 - Why "do more with AI" is backwards 05:00 - Building marketing as a team of one 07:00 - Three-to-five channel strategy 09:00 - The owned media flywheel 11:00 - People work with people, not brands 13:00 - Getting executives to share on LinkedIn 15:00 - Internal advocacy: finding your champion 18:00 - Gamifying LinkedIn for salespeople 20:00 - The blank check question: curated experiences Connect with Charlie Riley on LinkedIn and on his website charlieriley.com  Connect with Jason Bradwell on LinkedIn Subscribe to Beyond the Billboard (Apple Podcasts)  Visit OneScreen.ai Explore B2B Better website and the Pipe Dream podcast 

In this episode, Tiffany discusses why we have entered a pivotal season where true thought leadership is more critical than ever. Distinguishing between "influencers" and "leaders," Tiffany argues that in a world filled with noise and fragmentation, people are no longer looking for more information, they are looking for orientation.Tiffany shares her insights on the shift away from "bro marketing" and overly polished personal brands toward grounded, values-led leadership. She reframes thought leadership as an act of service and a responsibility, particularly for coaches, speakers, and authors who carry ideas capable of creating a lasting legacy. The episode also introduces Tiffany's signature framework: The Three Types of Thought Leaders, designed to help you identify your natural leadership style and show up with more intention and impact.Key TakeawaysOrientation > Information: In an era of AI-accelerated content, the role of a thought leader is to help others make sense of complexity and find their way through uncertainty.Thought Leadership is Service: Stepping into the spotlight isn't an act of ego; it's an act of responsibility. When true experts stay quiet, the void is filled by louder, shallower voices.The Power of Discernment: Our differentiator is no longer access to ideas, but the ability to provide discernment and guidance that people can trust.Own Your Perspective: Stepping into leadership requires giving yourself permission to be seen, heard, and even a little bit "triggering" to those who need to hear your truth.The Three Types of Thought Leaders:The Wayfinder: You help people make sense of complexity. You see patterns, connect dots, and articulate what others are feeling but can't yet name.The Builder: You turn insights into structure. You create the frameworks, methods, and step-by-step systems that allow people to implement ideas.The Catalyst: You are the spark for movement. You help people overcome fear, take brave action, and build immediate momentum.Mentioned ResourcesConnect with Tiffany on LinkedIn: Follow for daily reflections, frameworks, and real-time Thought Leader insightsWork with Tiffany: Branding, Websites and Messaging for coaches consultants, speakers, and authors looking to turn their ideas into a movement.Final Thought from the Episode:"You don't have to lead like anyone else; you just have to lead like you... This is the year true thought leaders are going to rise, and we're going to rise together."QUOTES1. "People are not looking for more information; they're looking for orientation."2. "Thought leadership is not about ego; it's about responsibility."3. "When true experts stay quiet, the void doesn't remain empty. Instead, it gets filled by louder voices and shallower ideas."4. "Visibility is not self-promotion, it's service."5. "Clarity is what allows you to lead without shouting."Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

In this episode of Food for Thought Leadership, host Chris Campbell is joined by food and nutrition expert Marie Molde to explore how health and wellness trends are reshaping the food and beverage industry heading into 2026. Drawing on her background in consumer insights and nutrition, Molde unpacks why today's wellness landscape feels overwhelming for consumers despite unprecedented access to information. Together, they discuss the need for simpler, more holistic health messaging that considers mental, emotional, and physical well-being as interconnected. The conversation dives into the growing influence of GLP-1 medications, evolving protein and fiber priorities, and how brands are adapting to changing eating behaviors. Molde also highlights emerging areas like peptides, personalized nutrition, and the intersection of food, beauty, and functional benefits. Throughout the discussion, she emphasizes practical ways the industry can support healthier habits without adding complexity for consumers. More About Marie Molde: Marie Molde, RDN, is a consultant to the food and beverage industry. Most recently, she spent eight years at Datassential helping foodservice and retail companies turn emerging trends into strategic menu and product innovations, often with a focus on better-for-you. Marie has been featured on CBS Sunday Morning and quoted in The New York Times, The Washington Post, and BuzzFeed.

Most coaches & consultants know they're undercharging. Very few ever fix it.In this episode of LinkedIn Riches, I sit down with Robert Hernandez, President & CEO of Influens, to unpack how he increased his workshop and consulting rates by 300% - without pushback, awkward conversations, or losing clients.Robert works with Fortune 500 companies like TripAdvisor, HSBC Bank, and Dover Corporation. Yet for years, his pricing didn't reflect his credentials, experience, or results. What changed wasn't just a number - it was how he saw his value, the market, and the story he told clients.If you're a consultant, coach, or service provider who knows you're leaving money on the table, this conversation will challenge how you think about pricing, positioning, and confidence.(Note: You can also watch a video version of this episode here.)WHAT YOU'LL DISCOVER:00:29 – The moment Robert realized his consulting rates were way too low04:32 – The hidden mindset trap that keeps experts underpriced06:54 – Why market data (not confidence) gave Robert permission to charge more10:22 – How to justify higher fees without “selling harder”15:36 – Why customization and language matter more than credentials18:45 – How premium pricing actually attracts better clients22:36 – The belief you must adopt before submitting a high-ticket proposalIf you've ever said, “I can't charge that much” - this episode is for you!

In this episode of the Digital Rapport Podcast, host Jatinder Palaha shares the journey of his podcast, which began in 2016 inspired by a conversation with his mentor Sukhi Wahiwala. Jatinder discusses the concept of rapport and his mission to explore this through interviews with experts, both offline and online. He reflects on the challenges faced, such as scheduling and finding suitable locations for recording, recounting anecdotes like arranging an interview with Dr. John D. Martini. Jatinder emphasises the evolution of his podcasting skills through practice, inspired by an internet marketer's advice to find one's voice over 50 episodes. He also talks about creating a dedicated podcast space post 2020 and his plans for future content. The episode underscores the importance of starting projects despite initial imperfections and improving over time through consistency.#DigitalRapportPodcast, #PodcastJourney, #PodcastingLife, #PodcastStory, #SoloPodcast, #VideoPodcast, #PodcastHost, #ContentCreator, #PersonalDevelopment, #RapportBuilding, #CommunicationSkills, #DigitalMarketing, #OnlineConnections, #OfflineToOnline, #EntrepreneurMindset, #ConsistencyIsKey, #StartBeforeReady, #CreativeJourney, #BehindTheScenes, #PodcastStudio, #ThoughtLeadership, #InterviewPodcast, #Inspiration, #GrowthMindset, #YouTubePodcastDigital Rapport - https://www.digital-rapport.comJatinder Palaha - https://www.jatinderpalaha.com

The Power of Your Point of View Do you have a point of view around your niche or industry? Perhaps you see things differently, have a new way to solve a problem, or some insight you've gained from the work you do.  When you clarify your point of view and it comes from your convictions, you can authenticity turn your voice into client attraction.  Learn how you can use your point of view to become a trusted thought leader and magnetize clients in this episode.  Hear from two thought leaders who are doing just that by leading new conversations around their strong points of view in the areas of wellness and retirement.   Tina Souza-Viera at www.beingyourhealing.com has a refreshing new take on your wellness and BB Harding at www.BBHarding.us is starting a new and much needed conversation about redefining retirement.  Listen in to these powerful businesswomen share their insights. There are so many conversations that need to be started in this new era, what do you feel compelled to share?  Are you ready to step into Thought Leadership? Download your FREE, personalized,  Human Design report and follow along at Get Your Free Human Design Chart - Nancy OKeefe Coaching Learn how you are designed to lead in your free Lead with Your Light Report here:  Lead With Your Light Human Design Report - Nancy OKeefe Coaching Learn more about Nancy here: https://www.nancyokeefecoaching.com

Love the show? Subscribe, rate, review, and share!Here's How »Join the Expert CRE Community today:expertCREsecrets.comeXpert CRE Secrets FacebookeXpert CRE Secrets Youtube

Key Takeaways from this EpisodeYour digital presence is portable. You may not stay at one company for 30 years, but your platform goes with you — and it compounds over time.Social is a “rented” platform (this is a brilliant point!). Think owned, earned, paid — and rented. Algorithms change, and you don't control the land you're building on.Brands are losing lift; leaders are gaining it. At Qualcomm, Jess saw corporate campaigns decline while executive voices gained traction — because people want a human point of view.LinkedIn is no longer just a resume. Jess shares why it's become a writing platform and an editorial home for experts — not just job seekers.Pick 3–4 narrative themes and repeat them. The strongest executive brands aren't random — they're built on an editorial strategy that consistently returns to a few clear territories.Your voice matters (especially now). Many leaders think they have “nothing to say,” but your experience and point of view are valuable — and the world needs more constructive voices. Addressing Relevant IssuesAlgorithmic amplification and polarization: We discuss how feeds shifted away from chronological and toward “what keeps you engaged,” fueling echo chambers and intensity.The ethical wake-up call of social media: Jess describes the internal pivot moment — realizing the space had become toxic in corners, and questioning how to use her skills more constructively.Mental health and unintended consequences: I reference a stark data point Jess brings up — a 65% increase in the suicide rate for high school girls from 2010 to 2019 — and we talk about responsibility and systems.AI and the rising importance of trust: In an AI-dominated age, credibility, warmth, and real human presence become competitive advantages, not “nice-to-haves.” Next StepsGet Jess's free LinkedIn Audit: Jess offered to review both your profile and your editorial strategy and give actionable next steps. Mention you heard her on Live Like a Leader.Define your 3–4 “narrative pillars.” Decide what you want to be known for — and build content around those themes consistently.Publish what you already say internally. Turn your best internal leadership messages into public leadership content — and let it travel. Learn more about Copilot Communications: https://copilotcommunications.com/Connect with Jess Jensen on LinkedIn: https://us.linkedin.com/in/jessicakjensen ----- Jess Jensen is the founder of Co-pilot Communications, a Portland-based advisory helping bold executives sound like themselves online—clear, confident, and human.After 20 years inside Fortune 100 companies like Microsoft, Qualcomm, Nestlé, and Adidas, Jess left corporate life to help leaders stop playing small and start showing up online as their full selves—story-rich, imperfect, and unapologetically human.  Through sharp messaging, editorial strategy, and smart use of platforms like LinkedIn and podcasting, she helps clients build a digital presence that earns trust, inspires action, and sounds like them. --------John Bates provides 1:1 Executive Communications Coaching, both in-person and online. He also gets 92+ Net Promoter Scores for his large and small group leadership development trainings at organizations like Johnson & Johnson, NASA, Google, Intuit, Boston Scientific, and many more. Find more at https://executivespeakingsuccess.com.Sign up for his weekly micro-trainings for free at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty, and connection.

Content and thought leadership are powerful tools in SEO, and no one knows that better than Kelly Ayres, director of SEO for Jordan Digital Marketing, a full-service digital agency that works with high-growth SaaS and e-commerce clients. In this episode, Kelly shares how they use content and thought leadership to attract and nurture leads, to position themselves as experts and authorities, and to differentiate themselves from their competitors. She also talks about how they build partnerships with their clients, how they manage and grow their remote SEO team, and how they experiment and learn from new technologies and trends in SEO.

 Thought leadership. It's a big topic. You may know of Infarm, the vertical farming company that raised $600 Million before going bust after the Ukraine war drove up energy prices and made their business collapse.Regarding their operations can say all you want, the CEO of Infarm was an exceptional fundraiser. But how did he do it?One of my close friends worked for infarm and thats how I found out that they actually hired a full-time employee in charge of supporting the founders with thought leadership.Raising funds requires investors trusting the team, especially the founders. To me, thought leadership is about scaling yourself. Instead of only relying on one-on-one introductions you create ways for people to get to know you and what you are up to.But well... how?Lets explore this in the second half of this conversation with Sarah Rall, Director of Communications at Cherry Ventures.LinksConnect with Sarah Rall:⁠https://www.linkedin.com/in/sarahrall/⁠Check out Cherry Ventures⁠https://cherry.vc/⁠Connect with the host:⁠⁠⁠⁠https://www.linkedin.com/in/schmidt-marina/⁠⁠⁠⁠marina@wearekinetik.comCould use some help with your comms? Check out ⁠https://www.wearekinetik.com/

Send us a textWhat if growing your business didn't require chasing algorithms, posting every day, or paying for ads?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Larissa Banting—an internationally accredited publicist and entrepreneur who built a seven-figure business using strategic publicity instead of social media. This conversation is a must-listen for mompreneurs who want to increase visibility, authority, and sales without burnout.Larissa shares how PR works differently than traditional marketing, why visibility is not a vanity metric, and how even one aligned podcast appearance can create long-term momentum in your business. This episode feels less like an interview and more like a masterclass in sustainable growth.In this episode, you'll learn:Why PR is a non-negotiable foundation for business growthHow publicity builds trust and credibility faster than social mediaHow one podcast appearance can turn into 10+ opportunitiesWhy AI search is changing how experts are discoveredHow to pitch podcasts and media outlets the right wayWhat most entrepreneurs miss when it comes to monetizing visibilityWhy you don't need to be “ready” to be seen—you just need to startAbout Larissa BantingLarissa Banting is an accredited public relations professional with over 30 years of experience in media and publicity. She is the founder of El Bee PR and has worked with major brands including Bombay Sapphire Gin, CBC, CTV, and government organizations.After moving to Costa Rica, Larissa launched one of the first destination wedding planning firms in Central America and grew it to seven figures—without ads or social media—through strategic publicity alone. Today, she helps entrepreneurs amplify their authority, visibility, and profitability through PR that actually works.Connect with Larissa & Explore Her Resources

What does it look like when a leadership legend actually lives the principles he teaches? In this episode, Peter Winick sits down with Martha Lawrence, author of the new biography "Catch People Doing Things Right", and longtime collaborator with Ken Blanchard—the leadership icon behind "The One Minute Manager". Martha offers a rare behind-the-scenes view of how Blanchard's ideas became timeless, scalable, and globally adoptable. This is not a "how he got started" story. It's a masterclass in thought leadership that works in the real world. Martha breaks down why Ken's approach—simple, human, and relentlessly practical—still wins in today's noisy, distracted, algorithm-driven world. The message holds because it's built on what never changes: people. Peter and Martha go deep on what has shifted in publishing and platform-building over the last 40 years. Fewer gatekeepers. More fragmentation. Less time. More pressure on authors to act like CEOs. Podcasting replaces book tours. Brand clarity beats broad exposure. And the book isn't the business—it's the business card for a larger value ecosystem. They also explore what separates a "famous author" from a durable thought leadership enterprise. The Blanchard organization didn't just depend on Ken as the rock star. It scaled the IP, built culture around it, and created a leadership brand that outlives any single personality. That's rare. And it's instructive. If you care about creating a thought leadership platform that drives real business outcomes—without losing the humanity—this conversation will give you both strategy and signal. It's a reminder that servant leadership isn't soft. It's scalable. And it's still a competitive advantage. Three Key Takeaways: • Simple wins when it's built on real principles. Ken Blanchard's genius wasn't complexity—it was accessibility. The One Minute Manager style made leadership ideas easy to absorb, apply, and share. That "human" voice is now the playbook for today's biggest thought leaders. • The message is timeless because leadership is still about people. Even with everything changing—technology, AI, publishing—the core truth remains: performance comes from people. The episode reinforces Blanchard's central idea that people matter as much as results, and that the best leadership is servant leadership: serve, don't be served. • The strongest thought leadership platforms scale beyond the thought leader. Blanchard wasn't built around a "rock star founder." It was built around IP, culture, and systems—so the work lasts even when Ken isn't in the room. That's how you move from "guru business" to a durable enterprise. If today's conversation with Martha Lawrence resonated—especially the idea that simple leadership principles can scale, stick, and drive results—you'll want to go straight to our episode with Ken Blanchard. It's the "source code" behind the philosophy. You'll hear Ken unpack what servant leadership really looks like, why it works, and how to build a leadership approach that people actually adopt. No theory. No fluff. Just practical, proven leadership you can use immediately. Listen to the Ken Blanchard episode next and connect the dots between the story Martha shared and the thinking that built a global leadership platform.

Send us a textIn this energizing and uplifting conversation, Joey Pinz sits down with cybersecurity rising star ChiChi Ubah, whose passion for learning, adventure, and personal growth lights up every moment of the dialogue. ChiChi shares her love for adrenaline-filled activities, her ambitions to learn to fly a small aircraft, and the mindset that fuels her ongoing pursuit of new experiences—including her PhD focused on AI-driven cybersecurity curriculum development.A dedicated advocate for women in cybersecurity, ChiChi discusses the life-changing support she's received from WiCyS, where mentorship, training, and certifications helped guide her path into cloud security. She reflects on the role of representation, allies, and community in creating opportunities for women in a male-dominated industry.The conversation also explores breaking old beliefs, embracing intentionality, and the everyday practice of consistency—whether pursuing certifications, maintaining health, or building a TikTok channel from 0 to 5,000 followers. ChiChi also opens up about motivation, legacy, and redefining success through freedom, impact, and personal evolution.This episode is packed with insight, heart, humor, and the fearless drive of someone committed to becoming better every day.

Send us a textIn this powerful and deeply insightful conversation, Joey Pinz sits down with national security leader Valerie Cofield to explore the past, present, and future of cybersecurity across government, critical infrastructure, and everyday life. With 26 years at the FBI, senior leadership at CISA, and her current mission at ICIT, Valerie brings unmatched clarity to the threats shaping our world—from nation-state attacks on rural water systems to AI-enabled scams targeting vulnerable populations.Valerie reflects on why critical infrastructure is now a primary battleground, how bipartisan policy work shaped U.S. cyber readiness, and why the private sector—not government—will be on the front lines of future conflicts. She also shares her personal journey as the daughter of South Korean immigrants, the gratitude that shaped her service, and the emotional weight of protecting the country that gave her family a second chance.Beyond cyber, Joey and Valerie discuss reading habits, mental health, misinformation, and the dangers social media poses to young people. Valerie also offers a heartfelt perspective on leadership, longevity, habits, exercise, and earning success through consistency—not perfection.

Send us a textIn this high-energy and entertaining episode, Joey Pinz sits down with cybersecurity founder and unabashed Italian-American storyteller Tony Pietrocola. From stomping grapes as a child to running an AI-driven security operations platform, Tony brings a rare blend of toughness, humor, and entrepreneurial clarity.They jump from wine, cooking, and massive NFL bodies to college football, concussions, and how elite athletes are built differently. Tony shares what makes college football the real American spectacle—and why private equity is about to reshape the sport.On the cybersecurity front, Tony breaks down the challenges MSPs face, why most still struggle with security, and how AgileBlue helps them build profitable, white-label practices without the overhead of running a SOC. He explains the three questions every MSP should ask a vendor, the rise of AI-assisted attacks, and why consolidation and greenfield opportunities are the biggest missed revenue streams.The conversation ends with health, habit, and personal transformation—discussing Joey's 130-lb weight loss, Tony's daily 5 a.m. workouts, and the childhood structure that forged their work ethic.

Send us a textIn this captivating and wide-ranging conversation, Joey Pinz welcomes cybersecurity executive, author, and Brazilian jiu-jitsu enthusiast Caroline Wong. What begins with jiu-jitsu quickly expands into a profound dialogue about humility, body awareness, emotional regulation, and the unexpected personal growth that comes from combat sports—especially as an adult beginner.Caroline opens up about her upcoming book on AI and cybersecurity, explaining how AI isn't just another shift—it's redefining the entire security landscape. She outlines how to evaluate real AI solutions, why transparency matters, and how LLMs make modern social engineering nearly indistinguishable from authentic communication.She also reflects on tech's wobbly job market, why global talent has reshaped the industry, and which cybersecurity markets AI will completely replace in the years ahead. The conversation deepens as Caroline shares her journey through sobriety, the discipline instilled by her Chinese immigrant parents, the challenges of raising resilient kids in a privileged world, and why joy, peace, and positive impact—not titles—define success.

Send us a textIn this heartfelt and globally enriched conversation, Joey Pinz sits down with storyteller, journalist, and events leader Kris Tanaka, whose life has been shaped by language, culture, and a deep commitment to human connection. Kris shares her remarkable journey studying Japanese from childhood, living a decade in Japan, and learning how language influences behavior, relationships, and even emotional expression.Together, they explore the nuances of communication, the cultural layers behind expressions that don't translate, and how travel expands empathy and perspective. Kris also speaks about her Hawaiian roots, the concept of ohana, and how growing up in a cultural melting pot shaped her worldview.In her role at CyberRisk Alliance, Kris explains why MSSP Alert Live succeeds: participation, purposeful networking, and the magic of spontaneous connections. She discusses what makes events thrive, how to maximize value from industry conferences, and why cybersecurity professionals inspire her daily.The conversation also dives into personal growth—pivoting careers, overcoming fear of change, redefining success, finding inspiration in everyday “magic,” and the emotional impact of helping others shine.

Your personal brand isn't optional anymore, even if you wish it were. In this episode, I dig into why your personal brand matters more than ever, especially in a world overflowing with content (and now AI-generated content, too), and how it connects to your thought leadership and your business I talk about a common hesitation I see with many women: the feeling that cultivating a personal brand is self-indulgent, unnecessary, or something “other people” do. But here's the truth: you already have a personal brand. It's how others describe you, what they associate with you, and whether they know what truly matters to you.I share a personal story about how a podcast listener (and later Thought Leader Academy client) connected deeply with my background in history, feminism, and women's leadership and how that connection happened not by accident, but through intentional thought leadership woven into my brand.In this episode, I break down:The difference between your business, your thought leadership, and your personal brand - and why they're not the same thingWhy thought leadership is the why behind your work, not a sales messageHow your personal brand is the embodiment of that thought leadership: you are the messengerWhat to do if your career path feels messy or disconnected (hint: there is a thread)Why authenticity, real stories, and lived experience matter even more in the age of AIHow your signature talk brings your business, thought leadership, and personal brand together in one cohesive messageI also share some early advice I received to downplay parts of my background and why ignoring that advice was one of the best decisions I made.If you've ever wondered whether certain parts of your story “belong” in your brand, this episode will give you a new way to think about it.If you're feeling stuck in the expert trap—teaching, informing, and explaining, but not fully connecting, this episode will help you see how your ideas, experiences, and point of view are exactly what make your message memorable and trusted.Listen in and reflect: What do people know you for right now—and what do you want them to know you for?Ready to Go Deeper? This is the kind of work we do inside Thought Leader Academy, helping you connect your thought leadership, personal brand, stories, and message into a clear, confident signature talk you can use everywhere.Learn more and schedule a consultation at https://www.speakingyourbrand.com/contact/This episode originally aired as episode 349 on October 2, 2023.

Send us a textIn this thoughtful and deeply human conversation, Joey Pinz sits down with Sharon Florentine, Editorial Director at CyberRisk Alliance, to explore the intersection of creativity, leadership, community, and the ever-changing MSP landscape. Sharon shares her roots as a rhythm guitarist, her love of knitting, and the creative habits that keep her grounded before diving into the bigger questions facing today's MSPs.Sharon breaks down the three biggest challenges MSPs face—security, human capital, and sustainable growth—and explains how media, community, and honest storytelling can help leaders navigate them. She discusses how CyberRisk Alliance supports MSPs with trusted reporting, events, education, and authentic industry insight.The conversation also explores the evolution of publishing, the role of AI in editing, the importance of company values, and the subtle but powerful impact of workplace culture. Sharon also opens up about her personal journey quitting smoking and how consistency, clarity, and self-awareness shape both personal and professional success.This episode blends heart, humor, and hard-won wisdom—perfect for anyone building a business, a team, or a better version of themselves.

Send us a textIn this insightful episode of Joey Pinz Disciple Conversations, Joey sits down with industry veteran Raffaele Mautone, the visionary CEO behind Judy Security. With more than 25 years in cybersecurity, Raffaele reveals why traditional security models no longer work for MSPs—and how a simpler, partner-led approach is reshaping the future.Raffaele shares how the shift from point products to unified visibility is transforming how MSPs protect clients, reduce noise, and deliver measurable value. He explains Judy's “Blue Team” approach, instant provisioning, and real-time OpenXDR visibility—allowing MSPs to win more business without rip-and-replace tactics.They also explore AI's rapid acceleration, the fragmentation of global cyber standards, and why customers are desperate for clarity, not more tools. Raffaele's passion for reading, family, and his beloved Bernedoodles also highlight the human side of leadership in an increasingly complex world.The episode ends with a powerful reflection on personal focus, consistency, and showing up daily—no matter what the challenge brings.

Send us a textIn this powerful conversation, Joey Pinz sits down with cybersecurity leader and former Naval cryptologic specialist Wilfredo “Will” Santiago to explore the hidden world of modern cyber defense. From growing up in Washington State obsessed with Pokémon cards to serving in Naval intelligence and supporting special operations teams, Will shares how his early experiences, curiosity, and service shaped a career protecting organizations from today's most advanced digital threats.Will breaks down how signals intelligence, network analysis, and cryptology evolved into cybersecurity as we know it—and why the field feels like a high-stakes video game where the challenges never stop. He also dives into how AI is transforming both defense and cybercrime, why quantum compute will accelerate everything, and how MSPs can choose partners they can truly trust.Finally, Joey and Will explore the mindset required to thrive in high-pressure environments: routine, focus, and the ability to act even when you don't feel like it. This episode is packed with insight, humanity, and real-world wisdom.⭐ Top 3 Highlights•

Send us a textIn this inspiring conversation, Joey Pinz speaks with cybersecurity advocate Brianna Steele, who brings a refreshing and deeply human perspective to one of the world's most technical professions. With a background in psychology and a passion for understanding human behavior, Brianna explains why attacker motivations, intentions, and emotional drivers are just as important as the tools they use.Brianna shares her journey from Arizona to the Washington, D.C. area, her involvement with Women in CyberSecurity (WiCyS), and why representation and mentorship are pivotal for bringing more women into the field. She breaks down how behavioral analysis shapes her interest in SOC work and why understanding “why people hack” matters as much as how they do it.The conversation expands into AI as a study companion, fasting and lifestyle discipline, motivation rooted in love, and the importance of self-awareness when entering a high-pressure industry. Brianna's warmth and clarity make this an energizing episode for anyone exploring cybersecurity, career transition, or personal growth.