Podcasts about thought leadership

What if the key to a more impactful 2027 is the work you do before the new year begins? In this amazing episode of The She Believed She Could™ Podcast, Allison Walsh sits down with Carolina Flores to take you behind the vision for Iconic Impact, an intentional experience created for ambitious women, entrepreneurs, leaders, thought leaders, and change-makers who are ready to create their next incredible chapter. Allison and Carolina explore what it means to honor where you are while still being ambitious about where you're going. They dive into alignment, mindset, personal branding, visibility, leadership, influence, and the importance of channeling ambition in a direction that creates meaningful impact—not simply doing more because you feel like you should. They also talk about why Q4 is the perfect time to start preparing for 2027. Instead of waiting until January 1 to set goals, this is an opportunity to reflect on what worked, what didn't, what you want more of, what you're ready to release, and what you need to put in place now to enter the new year with clarity and momentum. For women who have spent years building behind the scenes, Allison and Carolina also explore the next step of becoming more visible. Whether you're growing a business, advancing your career, building a personal brand, leading a nonprofit, or expanding your influence, visibility can help you take the expertise and experience you've already built and turn it into greater impact. And then there's the power of community. Iconic Impact was created to bring together ambitious women who understand what it means to build something meaningful—and who believe that success becomes even more powerful when we use it to support, champion, and create opportunities for other women. From the incredible speaker lineup to the hands-on Impact Lab, meaningful connections, and the new Impact Grants supporting women entrepreneurs and nonprofit leaders, Allison and Carolina share what makes this experience different and why every detail has been created with intention. If you're ready to strengthen your visibility, expand your influence, connect with women who understand the journey, and create a more intentional next chapter, this conversation will give you a glimpse of what's waiting for you at Iconic Impact. What You'll Learn in This Episode Why Q4 is the perfect time to prepare for a more impactful 2027 How to align your ambition with your purpose and values Why ambitious women often compare themselves to their own expectations How to move beyond comparison and focus on meaningful impact Why personal branding and visibility matter for your next level How women can turn their expertise into greater influence The importance of building a strong community around you Why you don't have to build your business or career alone How to recognize when you're ready for your next chapter What to expect from the Iconic Impact experience How Impact Lab will help women strengthen their visibility and create content How the Iconic Impact Grants will support emerging founders and nonprofit leaders Why investing in women creates a ripple effect of meaningful change How to think about your legacy and the women coming behind you Join Us at Iconic Impact Ready to create your next incredible chapter? The She Believed She Could™ ICONIC IMPACT takes place November 5, 2026, in The Center for Health and Wellbeing | Winter Park, Florida, bringing together ambitious, accomplished women for meaningful conversations around leadership, visibility, business growth, wellbeing, purpose, and impact. The experience continues November 6 with the exclusive VIP Impact Lab at Hi Hello Labs.

"If I'm here 20 years from now doing this exact same thing, is that okay? And I said, absolutely not." — Dr. Ken Keis Dr. Ken Keis is back — and if you caught his first conversation with Nicky, you already know this is someone who has built a life's work out of helping people find theirs. This time, the conversation goes deeper: into how a dairy farm kid who nearly failed high school and was told he'd never amount to anything became one of the world's leading voices on leadership, purpose, and human potential. Keis has logged over 3,000 paid presentations, written multiple bestselling books, built 12 proprietary assessments, and led Consulting Resource Group through close to five decades of growth. He's also someone who hired a coach in 1989 — when coaching wasn't a thing — drove five hours round-trip to do it, and has never stopped investing in his own development since. What makes this conversation worth your time is the specificity. Keis doesn't deal in vague inspiration. He talks about the exact question he asked himself at 5:30 in the morning that made him leave the farm. He describes why he went from B student to PhD candidate and what changed. He draws a clear line between people who have opinions and people who have wisdom — and why most of us are still asking the wrong ones for advice. There's also a practical gift in here: Keis is offering a free e-copy of his book The Quest for Purpose to TTLR listeners — a step-by-step process for getting clear on who you are and what you're built for. Learn more & connect: Dr. Ken Keis — https://www.kenkeis.com Free e-copy of The Quest for Purpose (TTLR exclusive) — https://www.kenkeis.com/ecircle Consulting Resource Group — https://www.crgleader.com Resources mentioned: The Quest for Purpose by Dr. Ken Keis — https://www.kenkeis.com/ecircle The Greatest Salesman in the World by Og Mandino (widely available) Brain Energy by Dr. Christopher Palmer — https://www.brainenergybook.com High Performance Habits by Brendon Burchard — https://www.brendon.com Think and Grow Rich by Napoleon Hill (widely available) Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Sheila Marmon is the founder and CEO of Mirror Digital, an eight-figure digital media agency representing over 1,000 creators and publishers. She grew up in South Central Los Angeles, left home at 12 for boarding school through the A Better Chance program, and graduated from Princeton and Harvard Business School before working on Wall Street and launching Mirror Digital from her kitchen table in 2012. In this episode, Sheila talks about why financial preparation matters more than credentials when launching a business, how she bootstrapped from a modest Inglewood condo while her peers raised millions, and why female entrepreneurs of color remain ridiculously undercapitalized. Learn how to prepare financially before you leap, fail fast and be fearless, and build a business that reflects everyone. Timestamps:  04:14 - Theater to Thought Leadership 05:28 - Mirror Digital 13:10 - First Clients Hustle 23:52 - Fail Fast Fearless 31:41 - Asking For Help 32:30 - Routine And Self Care 36:18 - Work Life Integration 37:51 - Partnerships 45:29 - Leading With Values Links: Sheila's LinkedIn: https://www.linkedin.com/in/sheila-marmon-0398074/ Mirror Digital: https://mirrordigital.com/  

We've been taught that staying visible means staying consistent. But what if consistency has started to mean constantly creating?When you're building a business, it's easy to get caught in the cycle of producing more, without giving yourself enough space to think about what you actually have to say.In this conversation, Mayi explores the difference between creating content and developing a perspective, and why the ideas worth sharing aren't always the newest ones.Because sometimes, the next thing you need isn't another piece of content.It's time to let your perspective become clear.

She was skeptical about writing a book for years. Not because she lacked ideas — because she'd watched too many people write books for their ego rather than for their reader. In this episode, Bill Sherman sits down with Lisa Bodell, CEO of futurethink and bestselling author of Kill the Company and Why Simple Wins, to talk about what actually happens between "I should write a book" and "I finally did." It's not the tidy origin story most authors tell. Lisa walks through the real arc: the excitement of a new idea, the trough of doubt that follows ("Oh my God, this sucks. What am I doing?"), and the slow climb back out. It took a CEO telling her directly — get this into a book — before she finally said yes. Even then, she describes the process as "easy, hard, transformative," all at once. The conversation turns into something bigger than book-writing advice. Bill and Lisa dig into what separates real thought leadership from the noise flooding LinkedIn and social feeds right now. Their shared conviction: an opinion isn't thought leadership. Only lived, tested experience earns you the right to speak — and if you have something of real value, staying silent isn't neutral. Someone else will fill that space, often with ideas that sound smart but have no practical foundation underneath them. They also get honest about imposter syndrome — something Lisa says never fully goes away, even after decades on the world's biggest stages and inside the highest levels of government and Fortune 500 leadership. The fix isn't confidence. It's proof: doing the work long enough that you can defend it when someone pushes back. If you're sitting on an idea you're not sure is "ready," or you're wondering whether the publishing world still rewards vulnerability over polish, this episode will change how you think about the whole process. It's a grounded, generous conversation about what it actually costs — and what it's worth — to put your ideas into the world. Three Key Takeaways: • An opinion is not thought leadership. Lisa draws a hard line: you earn the right to speak on something only after you've actually done the work and understand what people go through — not from reading about it or having a hot take. • Imposter syndrome doesn't disappear with success — you work through it, not around it. Lisa describes years of testing and bulletproofing her ideas before publishing, until she realized the real question wasn't "am I ready?" but "how much more proof do I need before I take the leap?" • Vulnerability has replaced pure authority as the credibility standard. Both Bill and Lisa note that today's most resonant business books admit what didn't work, not just what did — inviting readers in rather than lecturing from on high. Bill knows firsthand what Lisa is describing in this episode — because he lived it. His own book, The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, co-written with Peter Winick and Naren Aryal, grew out of the exact same doubt, discipline, and vulnerability Lisa unpacks here. Drawing on more than 700 conversations from this very podcast, the book turns those lived, tested stories into practical frameworks — including five "thought leadership avatars" — for anyone trying to move from having an idea to actually building influence with it. If Lisa's honesty about imposter syndrome and the messy middle of writing resonated with you, this handbook picks up right where that conversation leaves off, with the tools to get you through it.  Pick up The Thought Leadership Handbook published by Amplify Publishing Group, wherever books are sold — including Amazon and Bookshop.org.

What do you want to be known for, and does your digital footprint actually reflect it? In this special behind-the-scenes session from the She Believed She Could Summit, Allison Walsh is joined by Heather French Henry and Brielle Cotterman for a powerful conversation about personal branding, identity, storytelling, publicity, and taking ownership of your narrative. Heather challenges you to look beyond titles, services, and accomplishments to define the character, values, and impact you want people to associate with your name. Brielle then reveals why telling that story intentionally has never been more important, especially as AI changes how people discover, research, and form opinions about individuals and brands online. From defining what you stand for to leveraging PR, earned media, podcast interviews, thought leadership, and third-party credibility, this episode will help you become more intentional about the story the world is hearing about you. Because if you don't tell people who you are, what you do, and what you stand for, someone else will. Plus, Allison shares how you can experience more conversations like this live at the upcoming Iconic Impact Summit. Connect with Heather: Instagram: https://www.instagram.com/heatherfrenchhenry/ Website: https://www.heatherfrenchhenry.com/ Connect with Brielle: Instagram: https://www.instagram.com/briellecotterman/ Website: https://influentialleaderagency.com/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

A CMO Confidential Interview with Kristin Wozniak, Chief Growth Officer and Data Officer at Cosmo5, formerly SVP Analytics and Strategy at Cossette Media. Kristin discusses why she believes many leaders have developed an unhealthy obsession with data, how "the need for certainty" stifles innovation, and Goodhart's law, which states "when a measure becomes a target, it's no longer a good measure." Key topics include:- The risk of constantly wanting more data and dashboards- The need for "buddy metrics"- Why you should link KPI's, compensation, and business results- The concepts of "AI Brain Fry" and "Hiding Behind the Data"Chapters

Êtes-vous vraiment influent dans votre domaine ou simplement visible ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION de Florian GRIMAULT, nous plongeons au cœur de la notion d'influence d'expertise. Florian commence par disséquer la différence cruciale entre visibilité et influence, soulignant que le simple nombre de vues ou d'abonnés ne suffit pas à établir une véritable autorité sur le marché. Cette distinction est essentielle pour quiconque souhaite comprendre les stratégies de vente efficaces dans le paysage actuel du marketing digital.Florian nous rappelle que l'influence d'expertise repose sur la crédibilité et la reconnaissance en tant que référence dans un domaine spécifique. Il est impératif de produire un contenu de qualité, capable d'attirer l'attention des bonnes personnes, plutôt que de se laisser piéger par les chiffres de visibilité. En s'appuyant sur des études pertinentes, il démontre que les décideurs B2B privilégient les contenus de thought leadership pour évaluer les compétences d'une entreprise, mettant ainsi en lumière l'importance d'une stratégie de communication bien élaborée.Dans un monde où l'influence marketing est devenue un enjeu central, cet épisode vous offre des conseils d'experts en marketing pour construire votre propre influence d'expertise. Comment pouvez-vous vous démarquer dans un environnement saturé ? Quelles sont les tendances du marketing à suivre pour optimiser votre présence sur les réseaux sociaux ? Florian aborde également des sujets tels que le social listening, le monitoring de l'impact et l'importance d'une plateforme de marque solide.En conclusion, cet épisode est un véritable appel à l'action pour que vous réfléchissiez à votre propre positionnement et à la manière dont vous pouvez bâtir votre influence d'expertise. Que vous soyez un professionnel du marketing, un entrepreneur ou un passionné désireux d'apprendre, cet épisode de L'Instant MARKETING COMMUNICATION est une ressource incontournable. Ne manquez pas cette occasion d'élever votre jeu et de transformer votre approche du marketing et de la communication d'entreprise.Rejoignez-nous pour découvrir comment naviguer dans les défis actuels du marketing et comment tirer parti des tendances événementielles et des analyses des médias pour maximiser votre impact. Écoutez dès maintenant et commencez à transformer votre visibilité en influence d'expertise !suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociauxLinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=trueSite internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Today on the Community podcast, Kristina is joined by bestselling author, book coach, and publishing expert Jake Kelfer to talk about how writing a book can help you build authority, create opportunities, and grow your business.Jake shares how writing his first book changed the direction of his career and why entrepreneurs don't need a huge audience, decades of experience, or a perfectly polished story to become an author.Tune in to hear:Why you don't need to be the world's leading expert to write a great book.How to move through imposter syndrome and confidently share your perspective.Why writing a book can be a powerful tool for business growth beyond book sales.Jake's ROI trifecta of purpose, platform, and profit.How a book can generate clients, speaking opportunities, visibility, and authority.The three things Jake believes every successful book needs.If you've ever thought about writing a book but questioned whether you're ready, this episode will give you the encouragement and practical advice to start.Tune in now and discover how writing a book can become a powerful asset for your brand and business growth!Connect with Jake:WebsiteFollow Jake on InstagramRead Big Idea To BestsellerMentioned in this Episode:Ready to make your marketing work harder? Partner with Merit Media to scale your growth with strategic paid ads at  https://www.meritmedia.com/Send me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Maaya Konishi is the CEO of Communica, an English education and leadership communication company that helps Japanese professionals thrive on the global stage. A former investment banker turned entrepreneur, she has worked with more than 4,000 professionals on finding their voice and communicating with authenticity across cultures, and she is a bestselling author in Japan and a recognized authority in language education and cross-cultural expression. Key Discussion Themes: • Walking away from investment banking after realizing finance was not the work she wanted • Why the barrier is usually communication and leadership rather than language • Having a vision and knowing what you want to say before studying grammar • Taking one leadership philosophy into several Asian markets, each with its own way in • A strong why beating a clear plan when you are standing at the starting line • What AI is already changing about how people acquire English Listener Takeaway: You do not need to know how it will work out before you start, and you do not need perfect English to be heard. Get clear on what you actually want to say, bring real energy to it, and the how tends to show up along the way. Connect with Maaya: Website: https://communica.co.jp Facebook: https://www.facebook.com/staff.communica/ Instagram: https://www.instagram.com/maaya_konishi/ About the Host: Entrepreneur Conundrum is hosted by Virginia Purnell, founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday. Work with Virginia: https://www.distinctdigitalmarketing.com LinkedIn: https://www.linkedin.com/in/virginiapurnell Listen to the Full Episode: https://entrepreneurconundrum.com/maayakonishi

Episode Summary On this episode of the Solar Maverick Podcast, Benoy Thanjan speaks with Jacob Yang, a clean energy marketing and communications professional who has worked across the solar, energy storage and climate tech industries. Benoy and Jacob discuss how marketing in renewable energy has evolved, some of the biggest mistakes clean energy companies make when communicating with customers, and why thought leadership and personal branding are becoming increasingly important. They also explore the growing importance of LinkedIn as a business development platform, how executives can build authentic brands without constantly selling, and why sharing knowledge consistently can create opportunities long before someone becomes a customer. Jacob also shares his perspective on careers in clean energy, the skills that will become increasingly valuable, and how the industry may evolve over the next decade.   Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, a solar development and consulting firm, and the host of the Solar Maverick Podcast. He also serves as a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed more than 100 MW of solar projects across the United States, advised on more than 1 GW of energy projects worldwide, helped launch some of the first residential solar tax equity funds at Tesla, and brokered approximately $50 million in renewable energy credit transactions. Before founding Reneu Energy, Benoy worked in Tesla's Project Finance Group as an environmental commodities trader, where he managed one of the company's largest environmental commodities portfolios. He originated renewable energy credit transactions and worked with senior leadership to develop monetization and hedging strategies supporting the company's expansion into East Coast markets. Benoy also served as Vice President at Vanguard Energy Partners, a solar and energy storage construction company, where he developed project finance solutions for commercial-scale solar portfolios. At Ridgewood Renewable Power, a private equity fund with approximately 125 MW of U.S. renewable energy assets, he evaluated investment opportunities, supported portfolio strategy, and played a key role in the sale of the firm's renewable energy portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and in Financial Advisory Services at Ernst & Young. He also completed an internship on the trading floor at D. E. Shaw & Co., a global investment and technology development firm. Benoy holds an MBA in Finance from Rutgers University and a Bachelor of Science in Finance and Economics from the NYU Stern School of Business, where he was an Alumni Scholar.   Guest Information Jacob Yang is the founder and CEO of Amp Your Story and a clean energy marketing professional with more than 10 years of marketing experience and approximately seven years of experience working in clean energy. Earlier in his career, Jacob worked at a marketing agency where his clients included utility-scale EPC companies in the Midwest and several cleantech startups. Today, he works with cleantech companies around the world as a fractional CMO. Jacob also created a free online clean energy marketing community designed to encourage collaboration, professional growth, knowledge sharing, and new voices within the industry. The community helps marketers navigate challenges ranging from clean energy policy and industry volatility to AI, emerging marketing technologies, career development, and demonstrating marketing ROI. Through his thought leadership, Jacob focuses heavily on personal branding, LinkedIn, demand generation, paid advertising, AI, and helping clean energy professionals become more effective marketers. He is also developing a clean energy LinkedIn course designed to share these strategies with a broader audience.   Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website: https://www.solarmaverickpodcast.com/   Jacob Yang LinkedIn: https://www.linkedin.com/in/jacobjuancarlosyang/   Website: https://cleanenergymarketer.com   Jacob Yang interview about Linkedin strategies https://www.youtube.com/watch?v=4dnDOdlpLZU Sponsor This episode of the Solar Maverick Podcast is brought to you by Reneu Energy. Reneu Energy works with companies and organizations on renewable energy strategy, project development, owner's representation, project finance, renewable energy credits, and market advisory services. To learn more, visit: https://www.reneuenergy.com Listen and Subscribe Subscribe to the Solar Maverick Podcast on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. If you enjoyed this episode, please leave a rating and review. It helps more people discover conversations with the leaders shaping the future of solar, storage, and the energy transition.  

It's easy to dunk on LinkedIn. There are times when I will polish every word of a post that points to a deep yearning for our labor in climate to feel spiritually meaningful, and for that yearning not to be corrupted by commercial pressures of sucking up to companies whom our conscience commands us to jeer at, challenge, or at the very least not believe. It will get eighty impressions.Then I will see a post akin to: “I went to a conference and it was good. I learned that we need more demand in carbon markets.” And the response will somehow be rapturous praise.Today's episode has a submission about the sheer number of intermediaries presumably in carbon dioxide removal, but also about the ways that status operates in a field like CDR.Thank you for listening to and reading Climate Workers Anonymous. Subscribe to Substack here, and be sure to subscribe in whichever podcast app you use. An amazing rating and review on those podcast apps does a world of good. Would you please do that for me now? Here's Apple Podcasts, Spotify, and YouTube.If you'd like submit your anonymous hopes, fears, or experiences to Climate Workers Anonymous, you can use this Tally survey or email climateworkersanonymous[at]protonmail.com, though I believe the Tally survey is more secure. Do not communicate anything you wouldn't want a hacker to have access to, including an email address that could be linked to you if you email the account on Protonmail. Get full access to Climate Workers Anonymous at climateworkersanonymous.com/subscribe

Thought leadership expert Bill Sherman joined me on Ditching Hourly to discuss how experts can scale their ideas to create impactful thought leadership. Bill shares insights from his extensive experience in helping individuals and organizations codify and amplify their ideas.In this episode, we delve into the nuances of thought leadership, from defining it to exploring business models and the importance of a focused target audience. Bill also discusses the impact equation and how to effectively communicate ideas to create lasting influence.00:00 - Introduction to Bill Sherman00:19 - Journey into Thought Leadership01:51 - Defining Thought Leadership05:41 - Emerging Thought Leaders08:44 - The Thought Leadership Handbook13:09 - Business Models of Thought Leadership16:49 - Target Audience Importance21:49 - Licensing and Certification25:09 - Alternatives to Writing a Book33:39 - Impact Equation43:47 - Final ThoughtsGuest bioBill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years he's helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes.Website » https://aha-moments.com/Book » https://thoughtleadershiphandbook.com/LinkedIn » https://www.linkedin.com/in/bill-sherman-aha-moments/Podcast » https://thoughtleadershipleverage.com/thought-leadership-podcasts/

A CMO Confidential Interview with Maryam Banikarim, Chair of The Wall Street Journal CMO Council, Co-Founder of The Longest Table, and 5-time CMO. Maryam discusses how the industry is evolving, the continuing importance of data and storytelling, why many leaders are wondering "if they want the job," and how every CMO job is different. Key topics include:- Why so many people have a side hustle- How younger employees see corporate jobs as "higher risk"- Why the key to success is "knowing how to pick yourself up and recover"Tune in to hear why you should "Stop blaming your parents!" and how a key character for the late '70s show Taxi was created. ⏱️ Chapters1:46 - AI and Marketing Evolution6:13 - CMO Role and Responsibilities10:39 - Agency Trends and Side Hustles19:39 - Community Building and Leadership25:46 - Working with Executive Boards29:07 - Managing Career Setbacks32:20 - Personal Anecdotes and ConclusionSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you ever wonder why you can give a great presentation, receive compliments from the audience, and still walk away without new clients? Or maybe you've been told you're an expert in your field, and you're not sure how to turn your expertise into thought leadership that supports lead generation and inspires people to hire you. If you can relate, this episode is for you. In this Mastering Excellence conversation, Nikki welcomes speaking strategist and thought leadership expert Carol Cox to explore how to create presentations that do more than educate. Learn how to combine thought leadership with relationship-based selling so your talks create meaningful impact while naturally generating new business. The Transformation Before listening, you may find yourself: Packing your presentations with information but wondering why they don't generate clients. Believing your expertise alone should be enough to inspire people to hire you. Feeling uncertain about how to naturally talk about your services from the stage. Struggling to balance serving your audience with growing your business.   After listening, you learn how to: Create presentations that inspire action instead of simply delivering information. Position yourself as a thought leader, not just an expert. Plant sales seeds naturally throughout your presentation. Build trust and curiosity that leads to meaningful business conversations. What You Learn In this episode, Nikki and Carol discuss: Why today's audiences don't need more information. They need leadership. The difference between expertise and thought leadership. How to integrate lead generation into a presentation without sounding promotional. Why personal stories create stronger audience connection. How frameworks make your ideas memorable and distinguish your business. Why curiosity is often more persuasive than information. Carol's Expert Trap Framework One of Carol's signature concepts is The Expert Trap. Many entrepreneurs spend years building expertise, earning certifications, and serving clients. While expertise creates credibility, it isn't enough to make you memorable. Carol explains that thought leadership happens when you layer your expertise with: A compelling core idea. Your unique perspective. Personal stories that create emotional connection. A message that inspires your audience to think differently.   Instead of simply teaching what you know, lead your audience toward a new way of seeing the problem. The IDEA Framework Carol shares her IDEA Framework for developing memorable thought leadership. I – Interesting Share an idea that sparks curiosity and gives your audience a fresh perspective. D – Debatable and Defensible Don't be afraid to present a viewpoint that not everyone agrees with. Support it with your experience, research, and client results. E – Emotionally Resonant Facts inform. Stories connect. Share your journey so your audience feels understood. A – Actionable Give your audience a practical next step they can implement immediately. A Quote Worth Remembering "Your audience doesn't need more information. Your job is to lead them." Try This This Week Take a look at your current presentation, workshop, or keynote.   Ask yourself: Am I simply teaching my expertise? Or am I introducing a new way of thinking that challenges my audience and creates curiosity?   Then identify one story, one framework, or one unique perspective that only you can share.   Notice how this shift changes the experience for your audience. Who This Episode Is For This episode is especially valuable when you: Speak at conferences, networking events, or workshops. Want your presentations to generate qualified leads. Are building a personal brand through public speaking. Want to become known as a thought leader in your industry. Believe relationship-based selling and thought leadership can work together. Your Next Step If today's conversation sparked a new way of thinking about your presentations and sales conversations, here are a few places to continue learning:   Connect with Carol Cox https://www.speakingyourbrand.com Listen to the Speaking Your Brand Podcast Explore the Sales Maven Society Discover more relationship-based selling strategies https://yoursalesmaven.com Timestamps 00:35 Welcome to another Mastering Excellence conversation 02:12 Carol's journey and the evolution of Speaking Your Brand 05:12 Why combining thought leadership and lead generation matters more than ever 08:00 Your audience doesn't need more information, they need leadership 09:10 The Expert Trap and why expertise alone isn't enough 11:00 The IDEA Framework for creating memorable thought leadership 16:00 Why frameworks become part of your intellectual property 20:00 How to naturally plant sales seeds during your presentation 27:00 The role of storytelling in building trust and credibility 33:00 Creating presentations that generate conversations instead of applause 39:00 Balancing service with strategic lead generation 45:00 Practical advice for entrepreneurs who want to become thought leaders 50:00 Final insights and where to connect with Carol About Carol Cox Carol Cox is the founder of Speaking Your Brand, a coaching and training company that guides mission-driven entrepreneurs, executives, and organizations to elevate their communication, public speaking, and thought leadership. Through her Thought Leader Academy and coaching programs, Carol teaches women how to create signature talks, develop memorable frameworks, and become recognized voices in their industries. About Nikki Rausch Nikki Rausch guides service-based women entrepreneurs who feel uncomfortable with selling to confidently enroll more clients through natural, relationship-based conversations. Through practical strategies and proven frameworks, you learn how to create consistent business growth while staying true to your values. Whether you're building sales confidence, improving client enrollment, or refining your sales communication, Nikki shows you how to create sales that feel natural and results that feel inevitable.

What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. His journey into thought leadership began with a simple question from a Fortune 500 executive. How do I scale the ideas in my book? Since then, he's helped organizations and experts transform ideas into impact. What You'll Learn in This Episode Why practice matters more than how in thought leadership The five distinct avatars of thought leadership How the growth-minded CEO opens new doors Why silence in a noisy world is never neutral How to simplify complex concepts so they stay memorable Episode Chapters (00:00) Intro (01:35) The Five Thought Leadership Avatars (05:13) Breaking Down the Avatars from CEO to Legacy (08:25) Matching Strategy to Your Personal Brand (14:03) Why Ideas Can't Speak for Themselves (17:49) Creating a Platform Identity for Your Work (23:43) Why Silence is Never Neutral in Turbulent Times (29:32) A Brand That Made Bill Smile About Bill Sherman Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. Over the last two decades, he has helped organizations, Fortune 500 executives, and independent experts scale their ideas, transform insights into strategy, and build sustainable impact. He also co-hosts the Thought Leadership Podcast, where he explores the mechanics of turning deep expertise into widespread influence. What Brand Has Made Bill Smile Recently? Bill recently smiled at Pirate Ship, an online shipping service that simplifies sending author copies of his book right from his front door. He loves their delightful, pirate-themed user interface and how effortlessly the service eliminates the hassle of traditional post office runs. Resources & Links Connect with Bill on LinkedIn. Learn more on his website. Check out his book, The Thought Leadership Handbook. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #1048 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Tom Rath is one of the most influential voices in the fields of leadership, strengths, wellbeing, and human performance. A researcher and the #1 New York Times bestselling author of books including How Full Is Your Bucket?, StrengthsFinder 2.0, Eat Move Sleep, and so many more, Tom's work has shaped how millions of people think about work, health, and personal development. His latest book, What's the Point? - Turning Purpose Into Your Daily Superpower, challenges one of today's most common assumptions: that purpose is something we discover once in a lifetime. Instead, Tom argues that purpose is built through everyday actions and by focusing less on ourselves and more on how we contribute to others. In this episode, he explains why the future of work demands a fundamentally different mindset as AI reshapes traditional jobs and organizations. We explore why responding to tasks is becoming less valuable than creating new ideas, why careers will likely become more entrepreneurial and project-based, and why younger generations are right to expect more meaningful work. Tom also discusses the changing relationship between employees and employers, the limits of personal branding and self-awareness, and why looking outward toward customers, colleagues, and communities ultimately creates more fulfillment than endless introspection. Throughout the conversation, he makes the case that the greatest opportunity in the age of AI is not simply becoming more productive... it's becoming more human by asking one deceptively simple question before every meeting, every project, and every day: What's the point? Enjoy the conversation... Running time: 57:18. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Simon Rogers. What We Ask Google - A Surprisingly Hopeful History Of Humankind. The Data Journalism Podcast. Datablog. Google Trends. Follow Simon on X. Follow Simon on Bluesky. Follow Simon on LinkedIn. Chapters: 00:00 The Evolution of Purpose in Work 02:54 Navigating the Changing Landscape of Thought Leadership 06:00 Reevaluating Work Relationships Post-Pandemic 08:59 The Quest for Meaning in Modern Jobs 11:59 Rethinking Career Paths and Opportunities 15:00 The Impact of AI on Work and Purpose 18:00 Redefining Purpose in Everyday Interactions 21:04 The Balance Between Personal Branding and Purpose 23:58 The Future of Work and Employee Wellbeing 30:36 The Changing Office Landscape 34:18 Exposure to Diverse Careers 36:12 The Importance of Broadening Horizons 37:32 Service and Community Engagement 38:55 The Shift in Job Perception 40:25 Rethinking Work and Experience 42:47 The Rise of Entrepreneurship 45:08 Creating Value Beyond Traditional Employment 49:30 Purpose in Organizations 52:12 Looking Outward for Well-Being 54:12 Advancements in Health and Well-Being

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership.  He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership:  1. "Here's what this means for your industry."  2. "You might want to do this now."  3. "Be cognizant of these second-order effects."  4. "According to my crystal ball."  5. "Don't listen to them, they're wrong." === Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com Learn more about Copo Strategies at https://www.copostrategies.com === Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage). Learn more: www.LTLAccelerator.com

In this episode of The Leverage Podcast, host John Davidson sits down with real estate expert Carey Hughes to discuss how she uses data and marketing insights from Nike to grow her business. Are you trying to figure out how to scale a real estate business in a changing market? In this episode of The Leverage Podcast, host John Davidson sits down with real estate expert Carey Hughes to discuss how she transitioned from corporate America to building a successful agency. They explore how she uses data and digital marketing insights from her time at Nike to innovate the housing sector in Beaverton, Oregon. Building a successful real estate business takes more than just putting up signs and writing offers. It requires clear communication, setting proper expectations with clients, and knowing how to adapt when market conditions slow down. Carey shares how her team approaches data analytics to study local neighbourhoods, pricing strategies, and economic shifts to guide buyers and sellers toward the best decisions. She also opens up about the realities of expanding from a solopreneur to leading a full real estate team, pulling valuable lessons from her 20+ years of industry experience. Whether you want to master digital marketing, learn how to build a strong community-focused brand, or navigate a softening market, this interview is packed with actionable advice for your own real estate business journey. Looking to leverage a VA for your daily admin? Here's where to grab a spot: https://bit.ly/4xbEUSm 00:00 - Pre-Show Chat and Episode Overview 01:51 - Welcome to The Leverage Podcast with Carey Hughes 06:04 - Transitioning from Corporate America to Real Estate 07:15 - Applying Nike Marketing and Data Insights to Housing 09:13 - Expanding the Team and Embracing Digital Marketing 11:05 - The Power of Thought Leadership and Generosity in Business 16:01 - What the Beaverton, Oregon Market Has to Offer 18:40 - Buying and Selling Strategies in a Softening Market 26:47 - Advice to My Day One Self: Setting Expectations 31:15 - How to Effectively Build a Real Estate Team 36:45 - Abundance, Gratitude, and Leaving a Community Impact 39:14 - How to Connect with Carey Hughes Homes #RealEstateBusiness #DigitalMarketing #TheLeveragePodcast #SphereRocketVA #CareyHughesHomes #PropertyMarket #entrepreneurlife

Podcasting is more than just a content platform—it's one of the most effective ways to build trust, establish authority, and create meaningful relationships that grow your business. In this special session from the She Believed She Could Summit, Cait Howard and Amanda Bennett explore how entrepreneurs can strategically use podcasting to increase visibility, attract ideal clients, and create long-term business growth. Cait shares why successful podcast guesting starts long before you send a pitch. From identifying your signature speaking topics and understanding your ideal audience to building genuine relationships with podcast hosts, she breaks down what actually gets guests booked—and why relevance and authenticity matter more than a perfectly polished media kit. She also explains how to identify complementary podcasts and collaborations that expand your reach while serving the same audience. Amanda introduces a fresh perspective on podcast marketing through her Leadcast Framework—a private podcast strategy designed to nurture leads, build trust, and guide listeners toward becoming paying clients. Instead of relying on traditional lead magnets like PDFs or webinars, she explains how private podcasts create a more personal experience that helps audiences connect with your expertise while moving naturally through your customer journey. Together, Cait and Amanda demonstrate why podcasting isn't simply about creating content—it's about creating conversations that foster connection, credibility, and lasting impact. Whether you're ready to launch your own podcast, become a sought-after guest, or discover innovative ways to market your business, this episode is filled with practical strategies you can begin implementing today. Inside This Episode You'll Learn: Why podcasting builds trust faster than almost any other marketing platform How to identify your signature speaking topics before pitching podcasts The key to finding podcasts that align with your audience and values What podcast hosts actually look for when reviewing guest pitches Why relationships are the foundation of successful podcast marketing How to collaborate with complementary experts to expand your reach The difference between traditional public relations and podcast outreach What private podcasts are and why they're becoming powerful marketing tools How the Leadcast Framework nurtures leads and shortens the customer journey Ways to turn podcast listeners into loyal customers and paying clients Practical strategies for using podcasting to grow your authority and business Connect with Cait Howard: https://www.instagram.com/heycaithoward/?hl=en Connect with Amanda Bennett: https://gotchamama.com/ https://www.instagram.com/gotchamama/ Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

How can marketing teams in the life science vertical show up stronger online and drive higher organic visibility for their organizations? Operating in a heavily-regulated industry where market competition is intense, many life science marketing teams stay quite busy, yet their pipelines are quiet, hampering long-term business growth? How can life science leaders bridge this gap and turn things around?That's why we're talking to Lauren Schafer (Founder, Lake House Digital Media), who shares proven ways to build life sciences buyer trust for predictable growth. In this episode, Lauren discussed the high-impact strategies for building deep authority and trust in the life science industry. She highlighted the value of uncovering specific client pain points and tailoring marketing approaches without being too generic. Lauren also stressed the significance of LinkedIn for B2B marketing, noting that decision-makers often conduct independent vendor research on the platform. She advised maintaining an up-to-date profile, using background banners effectively, and how you can be active and responsive on the platform. Lauren also emphasized the value of providing transparent marketing analytics dashboards to demonstrate accountability and ROI, essential for leadership buy-in.

To celebrate our 175th episode, we sit down with Neal Mann, CEO and Co-Founder of NOAN (an AI-native fact layer business), formerly the Global Head of Transformation at Anomaly and News Corp journalist. Neal shares his thoughts on what it takes to create and manage AI agents, the importance of "structure," and how to combat "AI Slop." Key topics include:- How onboarding an agent is similar to onboarding a human- Why AI thrives on structure- The concept of "A Business Brain built with Legos"Tune in to hear how to "fire" an agent and why the Netflix series "Mindhunter" is a tutorial on corporate transformation in addition to a show about serial killers. ⏱️ Chapters1:21 - Defining AI Agents vs Assistants2:27 - Implementing Agents into Team Workflows6:19 - Structuring Data for AI Success10:42 - Avoiding the AI Slop Problem16:51 - Tracking ROI of AI Agents23:30 - Tips for Onboarding AI Agents27:06 - AI Impact on Marketing Agencies29:38 - Common Mistakes in AI Adoption32:01 - Final Advice on Business TransformationSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get the key takeaways from the Infinx Thought Leadership Executive Forum, where finance, RCM, and transformation leaders discussed AI, workforce strategy, prior authorization, AR and denials, revenue integrity, and what's next for revenue cycle strategy.Brought to you by www.infinx.com

In this episode of Food for Thought Leadership, Chris Campbell, Vice President of Content and Insights at The Food Institute, speaks with Joe Slater, President and CEO of Gleaners Food Bank of Indiana, about the changing realities of food insecurity and how food banks are evolving to meet growing demand. Slater explains that today's food-insecure population increasingly consists of working adults holding one or more jobs, as rising living costs outpace wages and changes to federal assistance programs leave many households with few options. He also discusses why healthy foods, including fresh produce, protein, milk and eggs, have become the most sought-after items among families seeking assistance. The conversation also explores how Gleaners has transformed beyond the traditional food bank model by building earned-revenue businesses in wholesale produce distribution, protein processing, co-packing, kitting and logistics. Slater explains how advances in supply chain efficiency, automation and AI have dramatically reduced excess food donations, forcing food banks to become smarter purchasers rather than relying primarily on surplus inventory. He closes by encouraging stronger partnerships between the food industry and charitable organizations, arguing that sharing data, technology and operational expertise will be just as important as food donations in addressing future food insecurity. More about Joe Slater: Joe Slater serves as Chief Operating Officer for Gleaners Food Bank of Indiana, where he oversees operations and strategic initiatives that support the organization's mission of leading the fight against hunger. With more than two decades of experience in supply chain management, food sourcing, and nonprofit leadership, Joe has helped drive innovative programs and partnerships that increase access to nutritious food while strengthening collaboration across the Feeding America network. Under his leadership, Gleaners and its social enterprise, Fresh Connect Central, have become national leaders in collaborative sourcing, protein repacking, and creative distribution solutions that maximize resources and expand impact. More about Gleaners Food Bank of Indiana & Fresh Connect Central: Founded in 1980, Gleaners Food Bank of Indiana serves 21 counties across central and southeastern Indiana through a network of more than 300 community partners and direct service programs. To further extend its impact beyond Indiana, Gleaners launched Fresh Connect Central (FCC), a social enterprise focused on collaborative food sourcing and supply chain solutions for hunger relief organizations. Today, FCC partners with more than 150 food banks and organizations across 46 states and Puerto Rico, moving tens of millions of pounds of food annually through sourcing, repacking, and logistics solutions. Together, Gleaners and Fresh Connect Central are leveraging innovation and strategic partnerships to maximize resources, strengthen the Feeding America network, and create greater access to nutritious food for communities nationwide. Learn more: https://www.gleaners.org/

Dominic Forth is a media strategist and the founder of Thought Leaders America, where he helps experts turn big ideas into authority that drives business growth. He trained at the BBC and worked across NBC, Fox, ABC stations and CBS affiliates in the US, which gave him a front row seat to how producers choose guests. In this conversation he breaks down why credentials get your pitch deleted, how original research creates a story instead of chasing one, and the calm, clarity, courage framework he built after nearly drowning on the Zambezi River. Key Discussion Themes: Why leading with credentials gets your pitch deleted, and what producers want instead Creating the news with original research, and the fifty, twenty-five, twenty-five split that makes a story Handling nerves on air, from the service-first reframe to menthol mints and rehearsing in the car The Zambezi River story and the calm, clarity, courage framework that came out of it The three reasons entrepreneurs stay invisible: clarity, coaching and distribution Listener Takeaway: Credentials do not get you booked. A story worth telling does, and the fastest way to build one is to ask your market a question nobody has asked yet. Then get your reps in until you can tell it well. Connect with Dominic: Website: https://www.thoughtleadersamerica.com LinkedIn: https://www.linkedin.com/in/dominic-forth/ X: https://x.com/domforth Instagram: https://www.instagram.com/thoughtleadersamerica/ Facebook: https://www.facebook.com/thoughtleadersamerica Newsletter: https://authoritybrief.com About the Host: Entrepreneur Conundrum is hosted by Virginia Purnell — founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday. Work with Virginia: https://www.distinctdigitalmarketing.com LinkedIn: https://www.linkedin.com/in/virginiapurnell Listen to the Full Episode: https://entrepreneurconundrum.com/dominicforth

Have you ever had a great idea while you were out for a walk, driving in the car, or lying awake in the middle of the night...only to forget it a few hours later? I truly believe that most women entrepreneurs don't have an idea problem. We have an execution problem. We have notebooks full of ideas, voice notes we forgot about, client conversations packed with wisdom, and years of thought leadership that never makes it back out into the world. In this episode of Doing Business Like a Woman, I'm sharing my simple three-part framework I use to capture ideas, organize them, and turn them into meaningful content with the help of AI. If you've been looking for a simpler, more sustainable way to create content, this episode will completely change how you think about your marketing. Timestamps 00:00 - Welcome and Part 2 of the Marketing & AI series01:30 - A quick recap of the three ways I use AI as my marketing assistant02:30 - Today's focus: Capture, Synthesize, Publish03:15 - Why creating content used to take half a day04:15 - You already have more valuable ideas than you realize05:30 - The hidden challenge isn't ideas. It's organizing them.06:15 - Where your thought leadership already exists08:15 - Step 1: Capture your ideas before they're gone10:00 - Creating a simple system using voice notes, journals, and notes apps11:20 - Your ideas deserve to be captured12:30 - Capturing client conversations and everyday insights13:15 - Step 2: Synthesize everything you've already created14:15 - Using AI to identify themes, stories, frameworks, and common client questions15:30 - Building a content flywheel around your own thought leadership16:45 - AI helps me remember ideas I've forgotten17:35 - Step 3: Publish your ideas in multiple formats18:15 - Using AI to draft articles, social posts, podcast ideas, and workshops19:10 - You're always the final editor19:45 - How AI has reduced hours of content creation into about one hour20:30 - You already have incredible ideas. Let AI help you expand your reach. Stay Connected:

Neurodiversity, neuroinclusive design, workplace productivity, sensory environments, architecture, AI, and human behavior—discover how the spaces around us influence the way we think, feel, learn, and perform.In this eye-opening episode of The Raw Vibe Podcast, internationally recognized workplace strategist Kay Sargent joins Chuck Tuck to explore the growing importance of neuroinclusive design and why creating environments that support different ways of thinking benefits everyone—not just neurodivergent individuals.Together, they discuss how lighting, acoustics, sensory triggers, architecture, workplace flexibility, and even artificial intelligence are transforming the future of offices, schools, healthcare facilities, airports, public spaces, and our homes. Whether you're a business leader, educator, architect, designer, HR professional, parent, or simply someone interested in improving your own environment, this conversation will change the way you look at the spaces you experience every day.In this episode you'll learn:✔️ What neuroinclusive design really means✔️ How environments influence human behavior and cognition✔️ Why traditional workplaces often work against the human brain✔️ The hidden impact of sensory overload✔️ Practical ways to improve productivity and well-being✔️ How AI may create adaptive environments of the future✔️ Why choice and flexibility are becoming essential design principlesEpisode Chapters00:00 – Creating Neuroinclusive Workplaces02:49 – Understanding Neurodiversity and Its Impact05:36 – The Importance of Environment in Learning08:11 – Neuroaesthetics: How Spaces Affect Us10:49 – Designing for Choice and Comfort13:31 – Applying Neuroinclusive Design Beyond Workplaces16:10 – The Role of Technology in Reducing Anxiety18:58 – The Future of Public Spaces21:53 – Empowering Individuals Through Design24:29 – Understanding the True Asset: People and Environment28:29 – Designing Better Collaborative Workspaces34:30 – How AI Will Shape Future Work Environments42:12 – Living and Working with Intention44:48 – Personal Reflections from Kay SargentAbout Kay SargentKay Sargent is an internationally recognized workplace strategist, thought leader, and Director of Thought Leadership for Interiors at HOK. She is the author of Designing Neuro-Inclusive Workplaces and is widely known for advancing neuroinclusive design principles that create healthier, more productive, and more inclusive environments.Guest Resources

Eight out of ten buyers say thought leadership shapes the decisions they make. Only six out of ten companies think thought leadership is critical to winning that business. That twenty-point gap is the starting point for Bob Buday's conversation with Donald Thompson on this episode of High Octane Leadership — and it's also the reason Bob thinks the rise of generative AI is such high stakes for the profession he helped invent.Bob isn't a recent arrival to this conversation. In 1987, he was on the marketing team at CSC Index that turned business reengineering into a five billion dollar consulting category, before “thought leadership” was even a phrase people used. He co-founded The Bloom Group, one of the first thought leadership agencies, in 1998, and launched Buday Thought Leadership Partners in 2020. His book, Competing on Thought Leadership, has won 13 publishing awards.Bob's read on that twenty-point gap: most firms treat thought leadership as a marketing checkbox, when the real value sits upstream, in the primary research that produces a genuinely new idea, and downstream, in whether the firm can actually deliver the expertise it's promoting at scale. He uses the rise and fall of CSC Index's grip on business reengineering to make the point — the idea traveled faster than the firm that invented it could capitalize on it.That's where generative AI enters the picture, and where the episode title comes from. If a firm can now generate a passable white paper with a few prompts, does it still need five editors and two researchers? Bob's answer cuts against the doom narrative: generative AI raises the floor on writing quality, which means the old advantage of just sounding smart disappears — and the bar moves entirely to original insight. He walks through his own experiment asking ChatGPT to compare The New York Times' and the LA Times' digital strategies, and what it revealed about scaling primary research with AI instead of replacing it.By the end, Bob makes the case directly: firms that gut their research teams down to one person running prompts are going to put out forgettable work. He thinks generative AI is going to grow the thought leadership profession, not end it — because more executives are going straight to ChatGPT and Gemini for answers, and the firms without substantial published thinking are the ones that won't get found.This is a conversation about what happens to expertise-based businesses when the cost of sounding smart drops to zero — and what still can't be faked.Key Talking PointsThe 20-Point Perception Gap — Why buyers rate thought leadership as more decision-critical than the firms selling it realize — and what that gap is quietly costing them.Thought Leadership Is a Business Strategy, Not a Marketing Tactic — Bob's case for primary research as the real starting point, with the white paper and the marketing push coming only after the big idea exists.The Supply Side Problem — Why generating demand for your expertise is worthless if only the report's authors can actually deliver it — and the CSC Index reengineering story that proves it.Generative AI Raises the Floor, Not the Ceiling — Why AI closes the writing-quality gap for mediocre firms, which means the real bar moves to original insight.Scaling Case Study Research with AI — Bob's own experiment comparing The New York Times' and LA Times' digital strategies using ChatGPT — and what it revealed about the future of primary research.The Veneer of Expertise — Why sounding smart and creating value are not the same thing, and the only advantage in thought leadership that actually lasts.About the GuestBob Buday is widely regarded as one of the founding figures of the thought leadership profession. In 1987, he joined the marketing team at CSC Index and helped turn business reengineering into a five billion dollar consulting category before “thought leadership” was a term anyone used. He co-founded The Bloom Group, one of the first thought leadership agencies, in 1998, and launched Buday Thought Leadership Partners in 2020. His book, Competing on Thought Leadership, has won 13 publishing awards. Bob also hosts the podcast Everything Thought Leadership and recently launched Inside the Game Changers, a documentary series on the making of influential management concepts — its first episode, produced with his son John Buday, explores the rise of business reengineering.ResourcesBob's Website: https://www.budaytlp.comEmail Bob: bob@budaytlp.comBob Buday LinkedIn: https://www.linkedin.com/in/bob-buday-81b45/Podcast — Everything Thought Leadership: https://www.youtube.com/@ETL-BTLPBook — Competing on Thought Leadership: https://www.amazon.com/dp/1646871006Donald Thompson LinkedIn: https://www.linkedin.com/in/donaldthompsonjrDonald's Newsletter & Substack: https://substack.com/@donaldthompsonjrDonald's Books: https://donaldthompson.com/books-resources/Stay connected with Donald: Get his newsletter packed with actionable insights and the kind of straight-talk leadership intelligence that helps build authority, drive performance, and stay ahead of what's coming next: donaldthompson.com. (00:00) - — Cold Open: Will Gen-AI Destroy Thought Leadership? (00:53) - — Welcome Bob Buday, Co-Founder of the Thought Leadership Profession (02:00) - — The 20-Point Gap: Why Buyers Value Thought Leadership More Than Sellers Realize (04:00) - — Thought Leadership Isn't Marketing, It's Business Strategy (05:00) - — The Demand Side vs. the Supply Side of Thought Leadership (08:00) - — Bridging the Gap: Preparing Content for Sales and Delivery Teams (10:00) - — The CSC Index Lesson: What Happens When You Can't Scale What You've Created (12:00) - — The Real Threat: How Generative AI Is Changing the Game (14:00) - — Raising the Bar: Why Average Writing No Longer Sets You Apart (17:00) - — What Counts as Real Primary Research in the AI Era (18:00) - — The New York Times vs. the LA Times: Using LLMs to Scale Case Study Research (21:00) - — Sounding Smart vs. Creating Value (22:00) - — The Cost of Authenticity: Why Falling Production Costs Change Everything (23:00) - — Credibility in Person: Why Your Expertise Has to Hold Up Live (25:00) - — The Veneer of Expertise: The Only Lasting Advantage (27:00) - — The Big Idea Researcher: The Most Important Hire on a Thought Leadership Team (29:00) - — What Bob Wishes Someone Had Told Him (33:00) - — Will Gen-AI Destroy Thought Leadership? (34:00) - — Why AI Will Actually Lift Demand for Thought Leaders (35:00) - — Closing Thoughts and How to Connect with Bob Buday High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.Order UNDE...

AI can generate more content than ever, but real thought leadership still depends on original ideas, clear positioning, and a system that moves those ideas beyond your personal reach. Peter Winick explains how experts can build authority, reach the right audience, and turn their knowledge into a scalable business asset. He also shares where AI genuinely helps, why activity is not the same as productivity, and how thought leadership can reduce commoditization, attract better clients, and support premium pricing. 00:00 Introduction 02:58 The Trap of the Thought Leader on the Run 04:16 Why Great Ideas Don't Spread on Their Own 09:13 Thought Leaders With Untapped Potential 11:21 How AI Is Changing Thought Leadership 16:06 The Impact Equation for Thought Leadership 19:44 Why Thought Leadership Commands a Premium Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

   We often treat macroeconomics and B2B marketing as two completely separate ecosystems that function on entirely different levels and scale. However, if you look closer at the underlying factors such as silos, transactional friction, supply chain bottlenecks, and trust gaps, you'll realise how striking the parallels are. Have you ever considered how high-level macroeconomic policies actually mirror the daily execution battles fought within B2B marketing departments? How can B2B leaders extract these macro-level insights to solve operational challenges, streamline campaign execution, build market authority, and generate better results?In this solo episode, Christian Klepp (Host of the B2B Marketers on a Mission Podcast) shared his core strategic takeaways from the Rebuilding Alliances / Reconstruire des alliances event in Toronto. He translated complex macroeconomic frameworks into actionable strategies for B2B marketing teams. Christian talked about the importance of removing internal silos to drive cross-functional collaboration, eliminating buyer friction throughout the sales funnel, and create strategic co-marketing partnerships. He also elaborated on treating data like an organisation's “critical minerals” and how to leverage internal subject matter experts (SMEs) to establish greater industry credibility. Finally, Christian stressed the value of employer branding in talent acquisition, and why building organisational trust while defending the marketing mandate is critical.This episode was sponsored by the Economic Club of Canada. 

Distinctive thought leadership is the strongest play for AI Search visibility, because AI platforms have no reason to cite content that simply repeats what everyone else has already published.In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers:Why the flood of AI-created content makes distinctiveness the deciding factor in AI Search visibilityThe McKinsey filter for thought leadership: be different, or go neater and deeperHow original data, first-hand experience and case studies earn AI citationsWhy personalised AI answers mean there are many search journeys to win, not oneThe takeaway for marketing leaders: stop competing on volume and start building content distinctive enough to be the best answer for the specific journeys your customers take.Future-proof your brand with our AI Search Audit

A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of analytics from the Almanac to BI to Generative Analytics and explains his thinking on why great tools often don't get used. Key topics include:- Why "Analytics is hard, but people are harder"- How generative analytics will allow leaders to truly talk to their data- The importance of AI governance- Why "All models are wrong but some are useful"Tune in to hear stories about H&R Block, Malort Liquor, and the racquetball court at Best Buy. ⏱️ Chapters1:44 - Defining Analytics and Business Intelligence3:26 - The Evolution of Data Adoption9:31 - Analytics and Human Factors15:06 - AI Systems and Synthetic Panels24:35 - Building Future Analytics Teams32:10 - Closing Advice and StoriesSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Retail success isn't about chasing the latest tools; it's about building operations that actually deliver on your promises. Today's guest, Mani Subramaniam, Head of Retail and Consumer Goods at Experion Technologies, has spent over 30 years helping global retailers modernize their stores, supply chains, and customer experiences, all while keeping AI and technology tightly aligned with real business outcomes instead of hype. In this episode of Marketer of the Day, Mani explains why growth doesn't solve weaknesses; it exposes them. Using vivid examples from major retailers (including what happens when shelves are literally empty for months), he breaks down retail operations like an umbrella: if every “spoke” (supply chain, merchandising, store ops, people, systems) isn't working in harmony, the whole thing fails.  Mani shares how smart retailers stress-test their operations before they scale, asking, “What will break if we grow faster?” and then fixing those weak links in advance. Mani dives into the mindset and measurement behind reliable execution: learning from mistakes instead of hiding them, building true teamwork instead of lone heroes, and measuring not just leads and sales, but on-time delivery and promise-keeping. Mani emphasizes that marketing and websites can say anything, but the customer only experiences one thing: whether you kept your promise. Fail at that, and you don't just lose a sale; you lose the customer and their entire cohort.  https://youtu.be/O6OZj527NqE?si=A6IspG8lmN--oTNX The conversation then shifts to AI in retail and business operations. Mani argues you should never start with “What can AI do for me?” but instead ask, “Where is my work breaking down, and can AI help there?” He shares how he uses AI to compress weeks of financial and business analysis into days, while still validating every insight, and how retailers are using AI for proactive communication around shipment delays, pricing changes, and faster, more consistent follow-up. If you're interested in using AI as a practical assistant to strengthen existing processes, improve execution, and grow without breaking your business, this episode is packed with grounded, real-world insights you can apply right away. Quotes: “Marketing makes promises, but only your execution can keep them. The customer doesn't care which part of your business failed; they only know that you failed.” "Make sure that if you have made a promise, every small bit of your business is geared up to meet that promise." “There are no single heroes in a retail operation. Everybody contributes to the success, and it's the coordination of many small things that keeps your promises to the customer.” Contact Details: Transform your Business with AI-powered Software Solutions: Explore Experion Global Today Join Mani Subramaniam on LinkedIn for Thought Leadership on AI, Retail, and Digital Transformation

Hey there Voices of the Bench community, this is Trish Jones with Ivoclar. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new IPS Emax Zirconia offers multiple fast-fire protocols designed to help save you valuable production time while maintaining consistent results. Time is money in every lab. Don't wait. Reach out to your local Ivoclar rep today and discover how IPS Emax Zirconia can help streamline your workflow. As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one.Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. Matt Everatt joins Elvis and Barb for a fascinating conversation that takes a deep dive into his journey through the dental laboratory industry and the story behind his book, The Invisible Profession. From discovering dental technology at 16 and specializing in maxillofacial prosthetics and orthodontics to working in hospitals, developing early sleep-apnea appliances, and nearly leaving the profession altogether, Matt's career has taken some seriously interesting turns. Eventually, he helped co-found S4S, building a successful business around sleep-apnea appliances, occlusal splints, orthodontics, and more before eventually stepping away from ownership. But this conversation goes far beyond Matt's career. His book, The Invisible Profession, explores how the dental laboratory industry arrived at a place where technicians and laboratories are often undervalued, pushed into price competition, and expected to simply keep their heads down and produce. Matt shares his thoughts on the "million little things" that shaped the industry, the danger of becoming a "busy fool," and why laboratories need to stop competing solely on price and start becoming known for the value, expertise, and partnership they bring to the dental team. Elvis, Barb, and Matt also talk about the changing landscape of digital dentistry, AI, 3D printing, speed, service, and why the labs that embrace change and remain agile will be the ones positioned for the future. It's an honest, thought-provoking, and ultimately optimistic conversation about where the dental laboratory profession has been, where it is today, and where it can go next.Special Guest: Matt Everatt.

Most nonfiction books on leadership and business are saying roughly the same thing — which means what sets yours apart has less to do with your idea and more to do with how you structure it and guide the reader through it. In this episode of Your Path to Book Publishing, Zach Kristensen closes out the month's series with the biggest takeaways from Juxtabook Press author Frank Rowe (The Leadership Stroke) and thought leadership strategist Peter Winick (The Thought Leadership Handbook).It starts with your why. Once you know why you're writing, you start to see what only you can bring — the stories, the expertise, the angle nobody else has lived. Everything after that is craft, focus, and testing.In this episode, you'll learn:Why your "why" is the fastest route to finding what only you can writeThe audience decision that unlocked Frank Rowe's book — and why narrowing his reader made the whole thing flow fasterWhy writing a book is a brand-new skill set, and what 40 years of rowing teaches about incremental gainsThe 1–2% precision that separates a finished manuscript from a book readers rememberPeter Winick's case for picking one delivery method — speaker, coach, or consultant — before trying to do all threeWhy it's cheap to test your idea early and expensive to test it lateBooks mentioned: The Leadership Stroke by Frank Rowe — https://amzn.to/4fxxiCzThe Handbook of Thought Leadership by Peter Winick — https://amzn.to/4b8hXa8 Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Henry DeVries is a business book ghostwriter and the publisher at Indie Books International, the author of 20 marketing books, and a senior staff writer with the California Business Journal. Over the last 15 years he has ghostwritten, co-authored, edited, and published more than 200 business books, including his international bestseller from McGraw Hill, How to Close a Deal Like Warren Buffett. He also trains business leaders on how to persuade with a story.   Key Discussion Themes: • Why 85% of Henry's business comes from referrals, and what he stopped chasing to get there • The top of the magnificent seven: small-scale seminars, how-to speeches, a weekly newsletter with 2,500 subscribers • Generosity as a business development strategy, and why being interesting to less people works better than being interesting to everyone • How to get a quality business book done in 90 days, plus the perfection, belief, and comparison traps that stall authors • Building a business that runs without you, from the E-Myth lesson to 36 monographs to bringing partners into a family business   Listener Takeaway: Give the helpful information away generously and charge for the specifics, and be willing to serve a narrower group than feels comfortable. Then build the people and the systems so the work keeps running when you step back, which is what turns a busy practice into something that lasts.   Connect with Henry: Website: https://www.indiebooksintl.com Persuade With a Story: https://www.persuadewithastory.com LinkedIn: http://www.linkedin.com/in/henryjdevries Muck Rack: https://muckrack.com/henry-devries Email: henry@indiebooksinternational.com   Listener Offer from Henry: Henry is comping Entrepreneur Conundrum listeners into his book kickoff class, normally $365, which walks through the seven questions to answer before you write or promote a book. He is also offering a free half-hour strategy call, no selling. Email him and mention this show.   About the Host: Entrepreneur Conundrum is hosted by Virginia Purnell - founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday. Work with Virginia: https://www.distinctdigitalmarketing.com LinkedIn: https://www.linkedin.com/in/virginiapurnell   Listen to the Full Episode: https://entrepreneurconundrum.com/henrydevries

What happens when the person telling your success story wasn't actually in the room? That's the moment that pushed John Winsor — Founder and Chairman of Open Assembly, Harvard Business School executive fellow, and author of six books including the bestselling Open Talent — to write a widely discussed piece questioning the entire thought leadership industry. In this conversation with Peter Winick, Winsor traces his path from launching a regional sports magazine (sold to Condé Nast) through decades of building and exiting companies, to his current work at Harvard's AI Institute studying the future of work. Along the way, he unpacks a tension every expert eventually faces: when does an idea deserve a blog post, a keynote, or a book — and when is it just filler dressed up as insight? Winsor and Winick dig into what separates "thought leaders" from "thought doers," using everyone from Malcolm Gladwell to Domino's Patrick Doyle as examples of how firsthand experience — not borrowed theory — is what actually earns an audience's trust. They also tackle a question with real urgency for anyone building a business around ideas: if generative AI can produce a working website, investor deck, and full brand in a single prompt, what's left for humans to do? Winsor's answer centers on relationships, judgment, and the irreplaceable value of live, human-to-human experience — a case he backs with striking data from executive AI workshops at HBS. This is a candid, occasionally pointed conversation about ego, authenticity, and the mechanics of building influence in a market flooded with polished — but often hollow — expertise. Worth a listen for anyone deciding what to write next, whether to take the stage, or how to stay relevant as AI eats the easy parts of the job. Three Key Takeaways: • Experience should come before the platform, not after. Winsor argues that credible thought leadership starts with real, specific experience — "go have a bunch of really killer specific experiences" — rather than reverse-engineering content to match a trending topic or keyword. • AI is pushing execution toward zero cost, which raises the value of judgment and relationships. Winsor points to tools that can generate a full company's assets — website, investment deck, brand — from a single prompt in under two hours. What AI can't replace is the human trust required to sell, evangelize, and validate an idea. • Format should follow curiosity, not ambition. Rather than deciding upfront that an idea "deserves" a book, Winsor tests ideas publicly through Substack, HBR, and Forbes articles first, using audience response to gauge whether something is worth developing further — or whether it was only ever his own curiosity. Before you go — Peter has a new book. The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, co-authored by Bill Sherman, Peter Winick, and Naren Aryal, draws on more than 700 conversations from this very podcast to map out the patterns that separate thought leaders who build lasting impact from those who never scale past their own curiosity. It introduces five thought leadership avatars — Growth-Minded CEOs, Impact and Legacy Executives, Thought Leaders on the Run, In-House Experts, and Hall of Fame Thinkers — and gives readers the frameworks and tools to find their own path. Endorsed by Mel Robbins, Ken Blanchard, Stephen M. R. Covey, Marshall Goldsmith, and 50+ other leading voices, with a foreword by Lisa Bodell. Order now: Amazon Barnes & Noble Bookshop.org Amplify Publishing Apple Books Learn more at thoughtleadershiphandbook.com

Have you noticed marketing is getting more efficient at things that are less effective? Funnels, hacks, and ads dominate the digital world, but they rarely win trust.Tom Schwab says the real opportunity isn't one funnel away — it's one conversation away. Known as the Godfather of Podcast Interview Marketing, Tom has helped over 1,500 thought leaders grow their businesses by leveraging the power of podcast interviews. Get ready to discover how conversations — not campaigns — can transform your brand, your marketing, and your results.Tom is also the author of Podcast Guest Profits: How to Grow Your Business With a Targeted Interview Strategy, regarded as the bible of podcast guesting. A Navy Veteran and engineer by training, Tom takes a systems approach to marketing that cuts through the noise. His message is simple: in a digital age obsessed with clicks and tricks, genuine conversations create the most meaningful results. Tom shows business leaders how to turn listeners into leads, and conversations into customers.CONTACT DETAILS: Email: tom@interviewvalet.com Business: Interview ValetWebsite: www.interviewvalet.com Social Media: LinkedIN - https://www.linkedin.com/in/iamtomschwab/ Facebook - https://www.facebook.com/IAmTomSchwab Instagram - https://www.instagram.com/iamtomschwab/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.  

What transforms expertise into influence? In this episode of On the Brink with Andi Simon, I sit down with Bill Sherman, one of the leading voices in thought leadership and co-author of The Thought Leadership Handbook. Together, we explore what it really means to become a thought leader—and why it has very little to do with titles or self-promotion. Bill shares how curiosity, passion, and a commitment to helping others are the true foundations of thought leadership. We discuss why writing a book is only the beginning, how ideas grow into movements, and why your expertise can continue to make a difference long after you've left an executive role or retired. We also examine the role of AI. While artificial intelligence can summarize what has already been discovered, it cannot replace the human curiosity, judgment, and lived experience that drive innovation and meaningful change. Whether you're an executive, entrepreneur, consultant, coach, author, or someone beginning your next chapter, this conversation will inspire you to think differently about the value of your ideas—and the impact they can have on others. In this episode you'll discover: • What thought leadership really is—and what it isn't • Why curiosity is the engine behind every great idea • How to turn expertise into lasting influence • Why your next chapter may be your most impactful one As always, my goal is to help you see, feel, and think in new ways so you can turn your observations into innovations.   About the Host Andi Simon, PhD, is a corporate anthropologist, author, speaker, and executive advisor who helps leaders, organizations, and individuals see, feel, and think in new ways so they can navigate change with confidence. She is the founder and CEO of Simon Associates Management Consultants and the author of Rethink Retirement, On the Brink, Rethink: Smashing the Myths of Women in Business, and Women Mean Business. Learn more: • Website: https://www.simonassociates.net • Rethink Retirement: https://www.rethinkretirement.net • LinkedIn: https://www.linkedin.com/in/andisimon/ • Subscribe to the Rethink Retirement Substack: https://rethinkretirement.substack.com If you enjoyed this episode, please follow On the Brink with Andi Simon, leave a review, and share it with someone who is ready to see change through a fresh lens.

A CMO Confidential Interview with Brent Rivard, co-founding Partner of Geezer Creative, previously CMO of Internova Travel and President of Mass Minority. Brent shares his thoughts on the tunnel vision, reliance on "safe" playbooks, and faulty KPIs that often prevent marketers from seeing the elephant in the room. Key topics include:- Why you shouldn't confuse media with sales- The relentless focus on young consumers even in categories like alcohol where Gen X and Boomers out-consume youth 8:1- The distressing lack of employees over 50 in the agency businessTune in to hear why loyalty is in decline and the idea of agency selection based on a "Jam Session" instead of an RFP. ⏱️ Chapters00:01 - Introduction to Brent Rivard04:25 - The Overlooked $8.3 Trillion Market07:37 - The Myth of Lifetime Value and Changing Consumer Loyalty09:45 - Industries Adapting vs. Falling Behind19:23 - Reassessing KPIs and Marketing Metrics23:28 - Cultural Shifts and Modern Aging31:46 - Practical Advice for Working with AgenciesSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

B2B marketing isn't playing a different game. It's playing the same game on hard mode.In this episode, we're joined by Ty Heath, Global Director of Thought Leadership Go-to-Market at LinkedIn and co-founder of the B2B Institute.Fresh off serving as Jury President for the Creative B2B Lions at Cannes, Ty shares what separated the best work from the rest—and why B2B creativity is entering a new era.We discuss:What won at Cannes B2B LionsWhy B2B creativity has maturedThe role of emotion in B2BBuying committees and "viability"Why ecosystems beat campaignsThe origin story of the B2B InstituteLong-term thinking inside LinkedInWhy B2B marketers are playing the game on "hard mode"Whether you work in B2B, B2C, media, or brand strategy, this conversation offers practical lessons on creativity, leadership and marketing effectiveness.Chapters:00:00 - Welcome Back, Tyronna Heath00:38 - Tyronna's New Role at LinkedIn01:11 - Winning an Effie for “Only on LinkedIn”02:58 - Becoming Jury President for the Creative B2B Lions05:24 - Reviewing 355 Cannes Entries07:20 - Has B2B Creativity Finally Matured?09:14 - What Effective B2B Creativity Looks Like12:00 - Why the Best Ideas Can Be Explained in One Sentence13:24 - What Is Still Missing from B2B Creative?16:01 - Why Ecosystems Can Be More Powerful Than Campaigns18:09 - The Role of Emotion in B2B Decision-Making18:23 - Cannes as a B2B Brand Experience21:37 - The Origin Story of the B2B Institute25:25 - How the B2B Institute Built Its Influence28:05 - Thought Leadership and Betting on What Won't Change31:09 - Human Behaviour as the Enduring Marketing Truth32:43 - Where B2B Creativity Goes Next34:15 - Why B2B Marketing Is “Hard Mode”37:07 - LinkedIn's Long-Term B2B Playbook38:01 - Building Authority, Credibility and Confidence39:10 - The B2B Institute as a Marketing Cheat Code40:05 - Where to Follow Tyronna and the B2B Institute

Interested in working at any of their? Fill out this form: https://www.frhart2.com/youtubeAre you a CEO, founder, or Private Equity executive looking to scale your thought leadership using AI, without sounding like an automated bot? In this video, we break down the 30-40-30 Content Framework used to build leverage, protect brand equity, and position executives as market authorities efficiently.The biggest mistake executives make with generative AI is going straight from "prompt to post." If your content lacks your proprietary insights, you risk market saturation and diluting your personal brand.This deep dive explains how to partition your content engine into three operational phases:30% Content Ideation: Leveraging data-driven AI tools (ChatGPT, Claude, Gemini) to map out exact client and investor pain points in seconds.40% Personal Modification (The Moat): Injecting your 10+ years of institutional knowledge, case studies, and unique perspective to validate the content and differentiate your firm.30% Content Distribution: Utilizing AI-driven syndication across high-curation native platforms (LinkedIn, YouTube, Substack) to capture long-cycle B2B buyers and investors.Stop outsourcing your voice to low-leverage interns or generic AI outputs. Learn how to combine artificial intelligence with human expertise to move the needle for your fund or portfolio companies.⏳ Chapters / Timestamps0:00 - The Executive AI Dilemma: Efficiency vs. Authenticity0:45 - The 30-40-30 Framework for Personal Branding1:25 - Phase 1: Data-Driven Content Ideation Using AI3:45 - Phase 2: Personal Modification (Your Competitive Moat)5:38 - The Spectrum of Executive Social Media Leverage6:50 - Phase 3: AI-Powered Distribution Over Custom Infrastructure8:15 - Why Self-Publishing Channels Capture Long Sales Cycles9:55 - Why the Middle 40% Determines the Next Thought Leaders12:54 - Next Steps: Identifying Your Unique Market Differentiator

Build a Brand That Opens Doors Before You Walk Into the RoomWhat makes someone memorable?It's not just a great website.It's not posting every day on social media.And it isn't luck.In this episode of Casa De Confidence, Julie DeLucca-Collins sits down with award-winning public relations strategist and entrepreneur Aquila Mendez-Valdez, founder of Haute in Texas and creator of one of the country's first PR agency franchise models.Together they unpack what it really takes to build authority, become visible, attract ideal clients, and create a business that reflects your values—not someone else's expectations.Whether you're building your first business or growing an established brand, this conversation offers practical advice on personal branding, marketing strategy, confidence, delegation, and creating a business that supports your life instead of consuming it.In This EpisodeThe difference between public relations and marketingWhy every founder needs a personal brandBuilding confidence without comparisonHow to stop chasing external validationCreating a business around your valuesWhy women struggle with visibilityBuilding authority before sellingHow PR creates trust with potential clientsWhy testimonials and case studies matterThe importance of founder visibilityStarting a PR agency while raising young childrenFranchising as a pathway to entrepreneurshipWhy collaboration beats competitionCreating sustainable success without burnout

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we're going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it's all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this Quick Hit. For more, check out the full episode here

Every business has a story. The question is: Are you telling yours?In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Bridget Cook-Burch, bestselling author, publisher, book coach, and founder of Your Inspired Story, to explore why storytelling has become one of the most powerful tools for building trust, establishing thought leadership, and creating lasting business impact. Bridget shares her remarkable personal journey—from overcoming childhood adversity and a life-changing near-death experience to becoming a bestselling author and helping leaders uncover the stories that shape who they are.Together, Adrienne and Bridget discuss how authentic storytelling helps business owners connect with the right audience, why thought leadership goes far beyond writing a book, and how sharing your story can transform both your leadership and your business.The conversation also explores AI's impact on marketing, why human connection matters more than ever, and practical ways leaders can begin discovering the stories that only they can tell.Whether you're an entrepreneur, executive, therapist, or business owner, this episode offers valuable insights into using your experiences to build credibility, inspire others, and create meaningful connections.In This Episode• Bridget Cook-Burch's personal journey and near-death experience • Why storytelling creates deeper human connection • Thought leadership versus simply writing a book • How your story becomes your competitive advantage • Building trust through authentic communication • Storytelling for therapists and behavioral health professionals • Marketing in the age of AI • Why connection is becoming more valuable than content • The timeline exercise for uncovering your story • Turning life experiences into lasting impact Chapters00:00 Welcome to The Beacon Way Podcast00:50 Meet Bridget Cook-Burch01:30 Bridget's Incredible Story05:00 A Life-Changing Near-Death Experience08:30 Discovering the Power of Story10:30 Why Every Leader Has a Story to Tell12:00 Thought Leadership vs. Writing a Book15:00 Finding Your Unique Message16:45 Storytelling for Therapists & Behavioral Health19:45 Why People Connect With Your "Why"23:15 AI, Marketing & Human Connection30:20 How to Discover Your Story34:30 Bridget's Timeline Exercise35:00 How to Work With Bridget37:00 Closing Thoughts

Do you have a content creation process? Or are you just winging it and posting when inspiration hits or when you feel like it? I In this episode your host Kimberly Gayle introduces Bold E's Content System: a simple, sustainable process designed for solopreneurs and small business personal brands who want to create content with ease, show up consistently, and build their thought leadership — without burning out or going dark on their audience. Kimberly walks you through the SCEPP process — Script, Create, Edit, Publish, Promote, and breaks down how one weekly piece of long-form content becomes a full content ecosystem across email and social. You'll learn why starting weekly is non-negotiable, how to choose the right long-form content format for your goals, and why Bold E's Content System isn't just a content plan; it's a thought leadership development tool that builds your authority week after week. If you've been stuck in the start-and-stop content cycle, this episode is your way out.   Request Your Free Personal Brand Strategy Call: https://mountain-cardamom-037.notion.site/2955061b5cdf803790aecbbb4badc5bd?pvs=105 Show Notes: Episode 67: How to Build a Simple, Sustainable Content System that Creates Ease, Consistency, and Your Thought Leadership Let's Connect Online! Website: http://www.boldlyemerge.com Email: kimberly@boldemergencebranding.com IG: @boldemergencebranding  

A CMO Confidential Interview With Aarron Spinley, Director at the Field Bell Institute and Author of "The Customering Method." Aarron discusses his belief that customer management deserves its own discipline as part of marketing, that understanding customer needs is the foundation of sales, and why popular metrics can be misleading. Key topics include:- Why you should "learn the asset versus learn instead of the measures"- The need to focus on "unnatural churn"- The difference between automation and serviceTune in to hear why he's not fully on board with NPS and a story about "trendy rabbit holes." ⏱️ Chapters00:00 - Introduction to CMO Confidential and Guest Aarron Spinley01:23 - Defining Customer Experience and "Customering"04:35 - Limitations of Marketing Concepts and Survey Data in Customer Management06:53 - Drivers of Customer Loyalty vs. Net Promoter Score (NPS)10:11 - The Relationship Between Customer Satisfaction and Loyalty in Banking12:30 - The Correct Sequence of Customer Management: Asset, System, Measurement13:59 - Market Orientation vs. Sales Orientation within a Customer Base27:28 - What Effective Customer Interaction Looks Like30:02 - The Role of AI and Centralized Decisioning/Orchestration32:52 - Career Advice: Focus on Fundamentals Over Tools34:36 - Conclusion and Closing RemarksSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives.#CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentricSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you love facilitating workshops and trainings, but you know there's something more you want to say, this episode is for you.My guest is Corrin McCloskey, a healthcare executive, speaker, writer, and facilitator who has made the leap from being a fabulous facilitator into a true thought leader. Corrin joined us in Thought Leader Academy in January 2025, and in the year and a half since then, she has spoken at multiple national conferences, published writing in her field, and continued building momentum around her message: healthcare needs more human-centered, connected, and courageous leadership.This conversation is part of our Expert Trap series because Corrin's story is such a powerful example of what happens when you move beyond simply teaching helpful content and start naming what's missing in the conversation.We talk about:How Corrin shifted from facilitating strategic planning and leadership workshops to speaking on bigger stagesWhy thought leadership is less about having all the answers and more about sharing a clear perspectiveThe role of writing in expanding your ideas beyond a single talkHow to keep putting your work out there, even when it doesn't feel perfectWhat Corrin learned from both deeply affirming audience feedback and a painful experience of harassment after a speaking engagementWhy having a support system matters when you're using your voice more publiclyWhat I love about Corrin's journey is that she didn't abandon facilitation. She built on it. She took the skills she already had, added her lived experience and perspective, and stepped into a bigger conversation.That's the real invitation of thought leadership: to stop hiding behind expertise alone and start using your voice for the change you want to see.About Our Guest: Corrin McCloskey is a healthcare executive, executive coach, and national speaker focused on leadership, culture, and change management in healthcare. She serves as Vice President of Heart & Vascular and Oncology Services at Tanner Health, where she leads strategy, growth, and service line development. Passionate about helping leaders build trust and navigate complexity, Corrin frequently speaks on physician leadership, organizational culture, and leading change in healthcare. Over the past year, she has expanded her national speaking presence and contributed thought leadership focused on creating healthier, more sustainable healthcare systems.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/480/ Corrin's website: https://corrinmccloskey.com/ Watch Corrin deliver her signature talk on our live show: https://www.youtube.com/live/rhDAdGR44-g?si=MulG_sPQ0-MmpLK4 Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxCorrin McCloskey (guest) = https://www.linkedin.com/in/corrinmccloskey/ Related Podcast Episodes:Episode 478: The Expert Trap: Why Great Speakers Don't Become Thought LeadersEpisode 391: Claiming Your Identity as a Speaker and Thought Leader

LinkedIn newsletters are one of the most underrated personal or company brand growth tools right now and Kristina and Ben from The Social Snippet team are diving into why on this episode of community.Key topics covered include:What a LinkedIn Newsletter is.How a LinkedIn Newsletter differs from traditional email lists or other forms of Linkedhttps://www.highvibewomen.ca/communityIn content. How to start your own LinkedIn Newsletter and what to put in it.How to grow a LinkedIn Newsletter.And more!Learn how to leverage this underused LinkedIn feature to expand your email list, increase your brand's visibility, and engage your LinkedIn audience in a new and meaningful way. Want more tips on your LinkedIn marketing? Subscribe to The Social Snippet's LinkedIn Newsletter to receive free resources and platform updates every Friday! Subscribe hereMentioned in Episode:Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit MediaGet higher quality podcast guests with our Podcast Guest BlueprintWork with The Social SnippetJoin The High Vibe Women Online CommunityBuilding A Winning Strategy On LinkedInSend me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin