Podcasts about Yellow pages

In this high-energy episode of the Bug Bucks Podcast, Eric and Jake sit down with Matt Rogers, COO of Lizard, to break down how artificial intelligence is flipping the script on digital marketing. From old-school Yellow Pages nostalgia to the latest in AI-driven SEO, Matt walks us through the new marketing KPIs pest control owners should be tracking—and why "impressions" and "click-through rates" are quickly losing their value.

Entrepreneurship Isn't for Everyone—But It Was Always for Jerry FreshitatAt just 23 years old, Jerry Freshitat started his first business selling window treatments out of the trunk of his car. With nothing but hustle, weekend installs, and Yellow Pages ads, he turned a side hustle into a thriving business—and learned early what it means to be all in.In this episode, Jerry breaks down:How to know if you're truly built for entrepreneurshipThe grind it takes to grow something from the ground upLessons from launching a business in the ‘80s—and how they still apply todayThat first feeling of financial freedom and what it taught himIf you've ever wondered whether you've got what it takes to build something of your own, this one's a must-listen.

Remember getting the Yellow Pages to call the grocery store and asking, "Do you have Chef Boyardee in a can?" And then hilarity ensued when you then told them, "You better let him out before he suffocates!" Those were some good times in the 80s. Well, a guy just pulled off perhaps the biggest "OH NO YOU DIDN'T!" prank call ever that left a quarterback "yelling into his receiver."But first! It seems like everyone has a Costa Rica story. Liz's sends her son there and comes home bored, Even was absolutely certain his buddies were planing his batcherlor party there but they just went on a trip with out him, and Rick smears termite larvae over his body in the jungle for a very smart reason. Pura Vida!Enjoy the show, give us a 5-star rating, and then go spend a ton of money with our advertisers!APC Pest and Termite ControlPerez Martial ArtsRoyal PizzaWinslow Design

Greg Banning, VP of Sales and Channels for North America at Service Express, offers his expertise on navigating the unpredictable economic landscape, providing listeners with valuable insights into third-party maintenance within the data center sector. As an IBM Platinum partner, Service Express is helping businesses extend equipment life and manage costs. Greg shares his unexpected journey into sales, fueled by grit and perseverance, offering an authentic take on career success and the power of self-belief in overcoming personal challenges.  Mentorship and creativity take center stage as Greg reflects on the profound influence of mentors like Barb Johnson and Pete Peterson in shaping his career. Barb's contribution to building his confidence and Pete's wisdom in fostering self-awareness highlight the irreplaceable human elements in personal growth. Greg also sheds light on the role of AI in sales, emphasizing how creativity and human ingenuity remain unmatched by technology, and how these traits drive sales processes forward in an AI-driven world.  Listeners will gain insights into developing leadership through authenticity and balancing technology with human relationships. The discussion covers AI's potential to enhance sales processes and the traits required for identifying future leaders, like empathy and a growth mindset. Greg underscores the importance of storytelling in leadership and the long-lasting impact it can have on careers. The conversation wraps up by celebrating CRM systems as essential tools for driving sales success and supporting both personal and professional growth through understanding and aligning with team members' aspirations.  Greg is a seasoned sales executive with over 20 years of leadership experience across Fortune 500 companies and private equity-backed startups, spanning industries like SaaS, technology, finance, and manufacturing. He currently serves as Vice President of Sales & Channels for North America at Service Express and has held senior roles at Adobe, Capital One, Amazon, SAP Concur, TD SYNNEX, and HNI. Greg began his sales journey cold-calling from the Yellow Pages and has since built a career defined by growth, strategy, and performance. Originally from Oakland, California, he now lives in Tampa, Florida, with his wife Laura, their three children, and their Australian Shepherd, Bailey. Outside of work, he enjoys working out, meditating, MMA, golf, beach days, cooking, and fine wine.    Quotes: "In the world of sales, grit and perseverance are the cornerstones of success. It's not just about hard work, but also about believing in yourself and being a lifelong learner."  "While AI is a powerful tool in sales, it will never replace the human touch. Creativity and ingenuity are irreplaceable elements that drive the sales process forward."  "Leadership is about authenticity and understanding your team. It's not just about positional authority; it's about having a positive impact on people's careers and lives."  "Storytelling is a powerful tool in leadership. It allows you to connect with your team on a deeper level, helping them to see the bigger picture and motivating them towards success."   Links: Gregory's LinkedIn - https://www.linkedin.com/in/gregbanning/ Service Express - https://serviceexpress.com Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/ 

Today we're joined by Plastic Surgery Superstar, Dr. Kourosh Tavakoli. Kourosh is based in Sydney and has over 20 years experience in breast and body contouring surgeries. In this episode, Richard and Kourosh revealed just how much disdain other surgeons had for cosmetic surgery 20 years ago. They'd have backs turned on them at conferences and get told they were selfish for taking a medical placement that another doctor could have done something "more worthy" with. They reminisce on advertising in a world of Yellow Pages and discuss how social media has both raised the standards of surgical results, and in the wrong hands, can be used to prey on vulnerable people. It's a great episode and a must listen, especially if you're interested in the politics and intrigue of the surgical world. If you're enjoying Keeping It Re.al, please rate and review us wherever you listen to podcasts and send this episode to somebody that you think would enjoy a peek into the world of plastic surgery.

As a property manager, you're familiar with the uncomfortable shuffle when trying to ensure utilities are set up correctly at move-in. What if you could make the whole process easier? In this episode of the Property Management Growth Show, property management growth expert Jason Hull sits down with the founder of Utility Profit, Zac Maurais, to discuss wires, pipes, and signals: Everything you wish you knew about home utilities. You'll Learn [01:48] How Zac Built a $100 Million Business [07:38] Solving Utility Challenges with a Streamlined Tool [15:54] Using Utility Profit to Make Extra Profit [23:26] Integrations and Frequently Asked Questions [30:20] Take Action on The Things You're Avoiding! Quotables “I think the secret to being smart is just being willing to look stupid.” “Done is better than perfect.” “Have a bias for action. Get your hands dirty. Do it yourself.” “ Whatever it is that you think that's holding you back, just start trying to do it.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Zac: It's almost like we're like taking the Yellow Pages and then putting it online or something. Yeah. I mean, it's kind of a wacky problem that we're solving there.  [00:00:08] Jason: So you're single handedly bringing the utility space into the future. So, All right. [00:00:16] Jason: Welcome DoorGrow Property Managers to the Property Management Growth Show. If you are a property management entrepreneur and you want to add doors, you want to make a difference, you want to increase revenue, you want to help others, you want to impact lives, and you're interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager and you just don't know it. DoorGrow property managers love the opportunities, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it. [00:00:47] Jason: You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. [00:01:13] Jason: I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show and I'm hanging out today with Zac Maurais. Did I say it right?  [00:01:25] Jason: That's right, yes.  [00:01:26] Jason: Hey. All right, cool. It's great to have you on the show. So Zac we're going to be chatting today about wires, pipes, and signals, everything you wish you knew about home utilities. [00:01:38] Jason: I think this will be interesting to our listeners because, you know, we get into this stuff as property management people. So, so Zac before we get into that though, give us a little backstory on you. How'd you get into being an entrepreneur? When did you first figure that out, that you maybe were one and then we can get into why you started this business so that you've got going and tell us, tell everybody about it. [00:01:58] Jason: Cool.  [00:02:00] Zac: Let's do it. Yeah. So, quick intro myself, I live here in Austin, Texas. I've been an entrepreneur now for better part of a decade and a half. Right out of college I started a business it was actually a food delivery business called Favor. We ended up scaling that business to having 50,000 delivery drivers in the state of Texas. [00:02:22] Zac: So it was the second largest employer in the state. And over the course of building it up over a couple of years, we were doing over a hundred million dollars of food sales a year. So sizable company and we sold that to HEB grocery and yeah.  [00:02:38] Jason: And if people don't know, HEB I'm in the Austin area, I'm up in Round Rock. [00:02:41] Jason: But if people don't know HEB. HEB consistently wins the best grocery store awards like in America every year. Like it's always winning.  [00:02:51] Zac: It's kind of amazing. I mean, they are an institution. There's so many small towns across Texas where the only show in town, I would kind of say it's akin to like a Walmart or something like that for a national brand that people would be more familiar with. [00:03:04] Zac: Family run business, been around for a hundred years. So it's cool that it had joined forces with Favor. And learned a lot from doing that company. I mean, at the time that we sold it, we had over 140 corporate employees, designers and software engineers and business intelligence people and salespeople. [00:03:24] Zac: So I'm right there with you, Jason, where I like growth. I like growing things and learning about business and learning about new categories. So as I sold it, I was looking for the next thing to do.  [00:03:35] Jason: So people are clear, Favor, and you can correct me if I'm wrong, but Favor competes with like Instacart and like some of these, it's like a delivery service. [00:03:44] Zac: That's right. So the way that the service worked was, it was like an on demand. It was part of the on demand delivery kind of thing that was happening. The gig economy, you know, people will probably remember Lyft coming out and Uber. There wasn't one for delivery of kind of like fast casual food or groceries yet. [00:04:02] Zac: And we brought that into the market. We had first mover.  [00:04:05] Jason: Oh yeah. So yeah, it's kind of like Uber Eats and, you know, these kind of things.  [00:04:08] Zac: Exactly. So you could tap a button, request a Favor, and then someone would go shopping for you, go pick up some tacos or yeah, run at the grocery store or something like that and bring it to you in 45 minutes or less. [00:04:20] Jason: Got it. And is Favor just a Texas thing?  [00:04:23] Zac: At one point in time we tried to go national expansion, but it was a bit of a wartime thing that was going on. Yeah. A lot of VC dollars getting put in. And we had a very strong Texas brand. We had over a million people in Texas using it. [00:04:37] Zac: Yes. So we said we just doubled down on home base.  [00:04:40] Jason: I mean, Texas is like its own little universe. We've got Favor, we've got HEB, we've got, you know, there's all these things that are just specifically Texas. So if y'all come to Texas, you got to like experience the whole Texas deal. You got to go to an HEB, you got to go to Bucky's, you got to go to all these things, right? [00:04:56] Zac: So yeah, right. When you're here in town for Jason's event, go get yourself some Yeti swag.  [00:05:02] Jason: Yes.  [00:05:02] Zac: And then order yourself a Favor.  [00:05:04] Jason: Yes. There you go. Yeah. Cool. Yeah, and people get really religious about their, you know, things like Yeti. It's like Yeti Mecca. Like people, like my brother-in-law comes into town. He is like, "I got to go to the Yeti store." He's like, just like starry-eyed in there. And I'm like, "why? Why?" Coolers, thermases? I don't know. Cool drinks. Yeah. Yeah. It's a thing. So he like collects them, and then sometimes he's flipping them too. Like there's limited edition things, so. My brother-in-law's name is Jason also, so he might listen to this. [00:05:36] Jason: So Jason, I mentioned you on my podcast, so, all right.  [00:05:39] Jason: Shout out to Jason.  [00:05:41] Jason: Shout out to Jason. So, cool. So Zac, I mean, that's a pretty impressive thing. Not many people can say they built a hundred million dollar, you know, business or had an exit or something like that. So, and then what did you do next? [00:05:55] Jason: Like, you sell this thing, did you lose all meaning and purpose in life and decide to start a new business or what happened?  [00:06:01] Zac: I think that happens with some people, right? You sell it, you have somebody, you're like, "what am I going to do with my life now?" I'm going to take a good thing and somehow it becomes a bad thing. [00:06:09] Zac: But I just, I really like building. And I like the process of entrepreneurship where you talk to people, you try to find a problem and you like go hit a whiteboard, you sketch, it becomes more tangible, and then all of a sudden you can partner with an engineer and make it and then bring it back to the customer. [00:06:26] Zac: And I just like that. It kind of just scratches something in my brain, I think. And something else that's been cool for me on my entrepreneurship journey. I had mentioned that I've been doing it now for a decade and a half and the entire time that I've been working and doing startups, I've been doing it with like my best friend Ben from growing up together. [00:06:45] Zac: We  [00:06:46] Jason: best friend Ben.  [00:06:46] Zac: wen to school in New Hampshire. And it's fun to be able to go on that journey with someone like that.  [00:06:52] Jason: Yeah. That's cool. So you and Ben are still doing stuff together then.  [00:06:55] Zac: Right.  [00:06:56] Jason: Yeah. Third company.  [00:06:57] Zac: Third company now, so.  [00:06:59] Jason: Yeah. Dynamic duo. All right. And so I imagine that you have some complimentary sort of skill sets and challenge each other a bit. [00:07:08] Zac: Yeah, I think our brains have kind of been swapped and became more of the same brain. But the way that I explained it originally was like Ben was the left brain engineer, right? He is going to build out the backend database. He was a civil engineer, so he was just constantly doing math. And then I was more of the, you can kind of see there's some paintings behind me, like I was the artist.  [00:07:30] Jason: The right brain guy. Yeah. Got it.  [00:07:32] Zac: But now it just kind of became one, somewhere between now. He kind of went a little bit more right. I went more left, so.  [00:07:38] Jason: Cool. So bring us up towards the present day. So like, what are you and Ben, you know, getting together and working on? [00:07:45] Zac: Yeah, so I guess the way that we got into the property management industry was we were trying to build some leasing automation tech over the last few years. We had something called Sunroom Leasing, and it was like a platform that would help. With self showings, with different things related to collecting some data from renters about the home. [00:08:05] Zac: We had at one point in time, around 8,000 homes that were leasing across the country for some real estate investment trusts and some large scale property managers. And it kind of turned us on to this like, it had some challenges I think of that scale. And so we ended up realizing that's not what we want to do long term. [00:08:26] Zac: And something that it was like a good ride, but I think we were onto something that could be more scalable and a more acute problem to solve.  [00:08:35] Jason: Yeah, this was like a tuition business. You're learning and paying the price of tuition. Yeah. So you got familiar with the property management industry a bit through that. [00:08:44] Jason: That's right. Figured out kind of your target audience and you probably started to see some different problems you like started scheming with your whiteboard on, so.  [00:08:52] Zac: Yeah, and the problem that we zoomed into was around utility setup. And what we thought was kind of a silly thing was, here it is, it's 2024. [00:09:01] Zac: This was last year that we had launched it. We realized that there wasn't like a Google Maps of utilities. We thought it was silly that you couldn't just type in an address online and then see what's the water, what's the electric, what's the gas, what's the internet? There was no transparency for that. [00:09:20] Zac: And when we looked closer, there's like, you zoom in on water, there's over 20,000 water providers and they have really weird setups, you know, or it could be down just by the neighborhood or the zip code or the, you know, it's just wacky the way that the mapping works. And we thought if we could build out the whole mapping infrastructure, that would be a valuable thing, both for owners of the property that just want to have a more streamlined process, property managers that are doing it every day, and then renters. If you kind of think of this problem of setting up utilities while it's annoying and they have to Google around and make a bunch of phone calls, this is just one problem within a whole, you know, iceberg of other things. It's just the tip, small thing that they're doing a ton of things related to the move. We thought that if we could streamline this, then it could have a broad appeal and be something that we could do nationally and do at a big scale. So, over the last year, what we've done is we've built out that infrastructure to be able to do mapping at scale. [00:10:21] Zac: And we have built a platform that streamlines the process of turning on utilities. We're trying to make the utility on switch and it's a cool tool because the property managers using it can get confirmation that utilities have been set up correctly. And this is helpful for them because, you know, if you don't turn on the electricity and it's the dead of winter, you're probably going to have some problems on your hands with pipes bursting, you know, and things like that. [00:10:48] Zac: So, it's a useful tool in the process.  [00:10:51] Jason: So let's talk about this problem, right? This is super annoying. Like everybody that's moved has had to figure out this weird, you know, puzzle to like, which utility providers are available here? Which internet provider can I use? What are my options? Can I get this cool fiber, you know, thing, can I get this? Is there..? Like what's available? Then they're trying to figure out like water, electric. You're maybe trying to find out from the previous owner or somebody and you're trying to like negotiate all this and then like getting things switched and then the timelines like it's a mess. [00:11:25] Jason: Like it's really annoying and yeah, it's like why do we just deal with this and put up with this? We're living in the age of AI and this AI revolution now and. Why isn't there a better solution to this? It seems like it's just like chaos and confusion. Yeah, so.  [00:11:45] Zac: It is chaos and confusion. Yeah. And people waste so much time doing it and oh god. [00:11:50] Zac: Yeah. And I think as a result, like sometimes people will just make sacrifices where they'll be like, well, I was on this telecom company before. Maybe I'll just go back to them. And then I might miss out on being able to be like, well, I could have had faster internet or a better plan that's cheaper or something If they had just...  [00:12:07] Jason: sure. Yeah.  [00:12:07] Zac: ...known that they had options.  [00:12:10] Jason: Right. You're like, man, I'm still using dial up. And I didn't realize Google Fiber was available here. Yeah, right.  [00:12:15] Zac: Throwing that in an old AOL like.  [00:12:18] Jason: Yes, I remember those days. I was such a nerd. Alright, so yeah, and people may maybe get impatient and they just make some quick decisions. [00:12:27] Jason: You know, and all these companies try to give them incentives like, Hey, if you move, like we'll move it and help you get it set up. And they try to make it seamless, but because they're trying to retain their, you know, the customer, but that might not be in the best interest of the customer.  [00:12:41] Zac: Totally. Yeah. So this we're in the spirit of trying to add transparency into the process, make it more streamlined. And and have a really lightweight tool like, you know, not another app you have to download, but just something that seamlessly fits in the move in process. Okay. [00:12:55] Zac: Integrates really well with the tools that the property manager is already using, you know, just is able to sync, in real time, figure out what are the addresses coming up, and then give the property manager a way to both communicate what the utilities are and then check that they've been turned on. [00:13:16] Zac: And then interestingly, there's a lot of places in the US where these telecom companies are competing. And they spent a lot of money to lay down these fiber optic lines, you know, or copper lines, and they're trying to recoup some of that cost. Yeah. And so they'll pay money for more customers. [00:13:35] Zac: And so we're able to generate revenue and then share that with property managers as an incentive to use the tool.  [00:13:43] Jason: Okay, cool. So what's the name of the tool or this service?  [00:13:46] Zac: It's called Utility Profit.  [00:13:48] Jason: Utility profit. Okay. All right. And it's P-R-O-F-I-T I would assume? Yep, exactly. Not like you're prophesying. [00:13:57] Jason: All right, got it. So Utility Profit, and so this really is solving that challenge to just streamline all that, and there's a financial incentive or benefit for the property manager helping to get these things connected.  [00:14:11] Zac: That's right. That's right. Yeah. And one of the...  [00:14:14] Jason: Win, win, win all the way around win. [00:14:15] Zac: Yeah, exactly. And that's the best type of tool. You know, something that it doesn't just benefit one party, but all the people involved. Yeah. And so, you know, it's exciting there. Now there's people across the entire United States using it. We've been helping thousands of renters per month. [00:14:32] Zac: Just in the last year there's been, I think over 750 property managers using it. Some really big ones with thousands of properties all the way down to people that just have a couple homes in the portfolio. I think the average has about 400 homes and, you know, it's really kind of empowering that we bring something to the world and that fast that many people are using it. [00:14:55] Zac: It's cool to see.  [00:14:56] Jason: Yeah. Cool. So. And Ben's leading the nerds on the team making this all work.  [00:15:02] Zac: Yeah, we're both working closely with engineers and, I mean, it's been a big lift. I mean, we've had to do all sorts of wacky things to be able to like get this data because like I said, it didn't exist. [00:15:12] Zac: I imagine. [00:15:13] Zac: We have to like literally go and draw service maps, you know, that were PDFs on old websites and then, you know, turn them into a structured database. Right. I, you know, pull it up correctly. Yeah.  [00:15:26] Jason: You're just doing this ground level legwork to like get... it's almost like you're transferring old records into a digital format. [00:15:35] Jason: You know? Yeah. So that people could play their MP3s or something. Yeah.  [00:15:38] Zac: It kind of feels like that. It's almost like we're like taking the Yellow Pages and then putting it online or something. Yeah. I mean, it's kind of a wacky problem that we're solving there.  [00:15:48] Jason: So you're single handedly bringing the utility space into the future, so.  [00:15:54] Zac: Yeah. And one thing that we've we've been doing over the last couple months that I think is pretty cool is that there's this whole industry that exists for the multifamily apartment space related to what they call as like fiber as an amenity or fiber to the home. [00:16:11] Zac: Yeah. And so the way it would work on multifamily would be, you know, these big telecoms would say, "Hey, we'll sell you a thousand units of internet and then we'll give you a discount for doing so. And then you can either kind of keep that for yourself or you can, you know, share that with your tenants as a way to help your apartments stand out from other apartments." [00:16:33] Zac: The apartments are i identifiable and also you know, easier for the telecoms to spot. The hard thing about homes is it's this long tail of properties and there hasn't been a good way to aggregate them. I think over the last few years there's been some, you know, real estate investment trusts that have got to scale. [00:16:54] Zac: And so it kind of got these telecom companies thinking, "Hey, maybe I should go you know, sell into this market, see if we can apply the same principles of this program from apartments to single family." But it hasn't yet been done at any sort of significant scale. It's kind of a new concept. Now that we have hundreds of thousands of homes, that we are effectively the on switch for, we're helping to source these deals. [00:17:20] Zac: And we're able to bring, you know, significant discount from retail pricing to property managers and consumers. So we we're adding that as a new program that we're doing. We're calling it like Fiber Ready Homes. So it's a cool thing because we can help property managers identify what portion of their portfolio has the underlying technology at the home to have, you know, hyper fast internet speeds. [00:17:47] Zac: Yeah. And then do all of the enrollment process and the billing process to be able to offer a program like this. And and it's pretty gnarly. Like the average property manager that will turn on this program can make tens of thousands of dollars a year. It's roughly $10 per month per door. [00:18:04] Zac: So if you're a 300 door property manager, this is about $18,000. 18,000 per year that you'd be able to generate. And just, you know, kind of free cash flows for enabling something that the renters want.  [00:18:18] Jason: Right. Just making more money and yeah, I mean, high speed internet also being able to bring that to your units. [00:18:26] Jason: It creates a bigger incentive for people to rent it. I mean, it's definitely something I research before I buy a home or move anywhere. I'm always like, what Internet's available there because my life is going to be happening through this. And a lot of more people working from home, especially since Covid. [00:18:41] Zac: True. Yeah, that's a good point. I mean, I think a lot of renters see internet more important than running water in some ways. I mean, it's like everyone's on Netflix and doing work from home calls. You know, it's just, it's super important for renters.  [00:18:55] Jason: Yeah, absolutely. Yeah. That's interesting. And it sucks though when you like if you rent somewhere and that you only have one option and it's not the option that you really want in that area because sometimes they've negotiated like, oh, it's Comcast cable or something like this, and it's low speed or whatever. [00:19:11] Zac: Yeah, that's right. Yeah. Sometimes you're kind of limited by what lines have been laid, and sometimes there's limited options, but it's cool because now we have these two programs. We have one, which is that one I just explained, and then we have a second one. We call it like a marketplace. So it'll truly show you everything that's available, every single company, every single speed all the details of it and help to facilitate just being able to turn it on a lot easier. [00:19:34] Jason: Got it. How does this work? Like a property manager gets set up in your system, they've got their properties, you know, in this, and then they can figure out the tenants when they're onboarding a new tenant, they're like, "Hey, before we give you keys and move you in, we want to make sure utilities are getting moved over." [00:19:49] Jason: So you help streamline this?  [00:19:51] Zac: That's right. Yeah. So it will connect seamlessly with property managers, property management software. Pull in the active listings that they have, and then it will have triggers around the move in date. So once someone's been approved and you have a move in date that's approaching. [00:20:08] Zac: It will send reminders and say, Hey, you know, you're moving in end of the month, like before you move in, please show that you've turned the electric on so that there's not going to be bill back problems and things like that.  [00:20:20] Zac: So, it handles the communication and then what's pretty cool about the tool too, is it's all white labeled. Utility Profit, it's not, you know, like a tenant friendly name, you know? Yeah. It's really for the property manager. And so, okay. We're just helping to facilitate these things. So it's got the property manager's logo, you know, we're more just the underlying technology, which I think is good because like a renter in the process doesn't want to get handed off to another third party. [00:20:48] Zac: They just want to... [00:20:49] Jason: yeah, "Who are these guys? Why should I trust them? I trust you. I'm working with you," but yeah. Got it. No, I think that's really smart. And so your business model then, your growth strategy really is to leverage and support the property managers.  [00:21:02] Zac: Yeah, exactly. Yeah. We're trying to partner with all the property managers in the single family rental space. [00:21:08] Zac: And you know, last I checked, you know, there's at least five to 10 million homes that are managed by third party property managers. And we want to become the main place where where people used to turn on utilities. And you know, we talked about entrepreneurs and having a big vision earlier in the call. [00:21:26] Zac: You know, I think we're solving an important problem by building this Google Maps of Utilities and also just making a better experience. I think anytime we start a business though, you're kind of thinking about like, okay, "Well if I'm able to pull this off, how could this even be even more significant long term?" [00:21:42] Zac: And one of the things that I've been just thinking about as I've been doing it is you know, today we are helping to connect the dots between these things, but I bet in the not too distant future, maybe a few years out, we'll be responsible for millions of homes in helping to turn on these utilities. [00:21:59] Jason: Yeah.  [00:22:00] Zac: We'll probably want to go down the stack of utilities, you know, instead of just directing you to be going to, you know, XYZ local power source. Maybe they get directed to a company that, similar to how we're able to get discounts on internet because we have so much scale, we could buy energy contracts in deregulated markets and, you know,  [00:22:22] Jason: okay. [00:22:22] Zac: Inch down becoming a utility.  [00:22:24] Zac: Okay.  [00:22:24] Zac: And so, I think it's a, it's an interesting thing.  [00:22:27] Jason: So you're saying maybe there's a potential the property manager could be the utility?  [00:22:32] Zac: We'll be able to help the property manager earn more money... [00:22:35] Zac: yeah. [00:22:35] Zac: ...on this process because we...  [00:22:38] Zac: just more margin [00:22:38] Zac: ...want to direct them to like a utility that we own. And we're able to help them monetize these other things like natural gas and electricity.  [00:22:49] Jason: Got it. Love it. Yeah. You're passing the benefit onto the property manager. So, yeah. That gives them quite an incentive to help you grow this. [00:22:55] Jason: Right. So I love it. So, I mean, this really gives property managers a strong competitive advantage over self-management then. [00:23:03] Zac: Yeah, I think so. You know, I think property managers, they have so many things that they're doing and this is one of those set it and forget it types of tools. You know, it's not something you have to have mastery over and like learn another thing, this is like you get on, you set the thing up, you get the logo added and get it synced to your PM software and then you're done with it and it just kind of is happening in the background and then just notifies you. [00:23:26] Jason: Got it. So the setup is pretty easy and then it makes it a lot easier for the property management team to make sure utilities are getting set up correctly. There's visibility into seeing what's been set up and what hasn't, it sounds like. And you mentioned integrations with property management software, and I know everybody listening's like, "but what about my software? The one I'm using?" Yeah. So what integrations do you guys have set up already?  [00:23:49] Zac: It's all the major ones. So what we find is like AppFolio is popular. Rentvine is becoming more and more popular. You know, Propertyware is another one. Buildium's one that we you know, have in the works too, but yeah, I think most people... [00:24:04] Zac: Rent manager? [00:24:05] Zac: Rent manager, yeah. That's one that we work with too. Yeah. I know there's a lot of options for property managers there, but yeah. [00:24:11] Jason: Very cool. Yeah. So everybody listening there. There you go. So they're like, "oh, he mentioned mine. I'm okay."  [00:24:17] Zac: Yeah, that's right. Yeah it's cool that it, you know, just works in a broad way like that. And it's kind of interesting too that the tool even is able to work you know, even if you don't even have a property management software to figure out some ways to you know, even work in that use case. [00:24:32] Jason: Sure.  [00:24:32] Zac: But most people have software.  [00:24:34] Jason: So as long as you can get the properties like into your system, then...?  [00:24:38] Jason: That's right.  [00:24:38] Jason: Got it. Okay, cool. But if they have those then and you have that connection, then it's, yeah, it'll just streamline things. Makes it even more turnkey.  [00:24:47] Zac: That's right.  [00:24:48] Jason: Got it. Cool. So, all right, so you, what else should people know about this? [00:24:52] Jason: Like what are the big questions property managers have been asking you?  [00:24:55] Zac: I think one question is, you know, how much money I earn from this? You know? Okay.  [00:24:59] Jason: They like, they want to know about the money. Let's talk about the money.  [00:25:03] Zac: So the average property manager will, it's a range of 25 to $40 per move that, that happens. [00:25:10] Zac: It ends up being about 25 to, to $30 on average is what we're seeing across the country. And so I think it's one of those things where it's like nice gravy. What we find is that the average property manager, they're like, "this is nice. I can make some extra money from it." But I think it's like, you know, not enough to go, you know, it just adds to the bottom line a little bit. [00:25:32] Zac: Every little thing. Sure. So the main reason why people use it is the time savings, you know? Absolutely. It's just one last thing to have to worry about. So that's that's what we're seeing as we talk to people.  [00:25:44] Jason: Yeah. Yeah, because I mean, just the amount of time you're paying a team member, if they're like 25 to $35 an hour, for example you know, they might be spending an hour or two here or there just calling, trying to negotiate back and forth with the tenant, get these things set up so. [00:25:59] Zac: Property management some days feels like death by a thousand mosquitoes.  [00:26:04] Jason: Oh yeah. I often joke it's, it can be death by a thousand cuts or it can be a really well oiled systemizable machine, but yeah. [00:26:12] Jason: Yeah, absolutely. So, yeah, it offsets a little bit at the move in cost and then just the time savings. You're not having to pay your team to do all this communication. And you know, speed in onboarding is a real challenge for a lot of companies that are really in a high growth sort of state. [00:26:28] Jason: Like small companies might have a hard time just onboarding 10 units in a month, you know? Yeah. And larger companies, it can be pretty hairy if things aren't well dialed in.  [00:26:36] Zac: Yeah, I think that's a good point. It's all about having the systems in place. So that they scale.  [00:26:40] Jason: Very cool. [00:26:41] Jason: Well, is there anything else you think people should know about utility profit? And then we can get into like, how can they connect and get something like this going?  [00:26:50] Zac: Yeah. So the website's, utilityprofit.com.  [00:26:53] Jason: Okay.  [00:26:53] Zac: And it has some more information about how it works and has has some videos of the actual product. [00:26:59] Zac: You can see what it looks like from the renter's perspective, from your perspective and the dashboard that gives transparency. And and it kind of just walks you through everything about the product. And then there's a way on the website to be able to either book a demo if you have any questions about how something works. [00:27:17] Zac: And then, what we do is we'll just help you do like an onboarding call where we have people connect their PM software, upload a logo, invite their team members, really simple, straightforward process and then and then it's kind of good to go. So it's very streamlined thing. People typically will do it and it'll be live same day. [00:27:38] Zac: It's not like some big heavy lift or something. You just kind of go through this 15 minute process. We help you get it all synced up and then it's good to go.  [00:27:45] Jason: So, there's competition out there, right? Like this is a new thing in the space, but previously there's all these companies that try to, you know, negotiate and be able to pull in money and by being the person that gets people on a certain internet service or gets people and they get these kickbacks from the companies and that's how they make their money. [00:28:03] Jason: How do you feel like utility profits sort of stands out from those and I mean, my guess is you have the database, you have the data, like your ability to streamline. You're not having to go and start doing research and that you're just much faster.  [00:28:17] Zac: Yeah, I think that's exactly it. So there's been this whole category over the last couple years that's called a home concierge. [00:28:25] Zac: Yeah. And it's historically been like a call center model. Yeah. Where a rep will get the address and they'll, on your behalf, Google around, make some calls, you know, go try to set things up. And I think that was a helpful first step, and it seems like the natural thing that, that the industry would've been doing. [00:28:43] Zac: But this is just the natural progression of it, you know, building that database out, making it something that is like, you know, a true streamlined tool for everybody. And and just digitizing it a lot more.  [00:28:57] Jason: This is the future. This is the future. It's the next step. You're going to be a sponsor at DoorGrow Live. [00:29:02] Jason: So make sure, you know, everybody come to DoorGrow Live this year. Our theme this year is innovating the future of property management. And so we're going to be sharing innovative stuff. Innovative new models of pricing, not doing it the same way everybody else has been doing it, like percentage or flat fee. There's a lot of innovation and that's our goal at DoorGrow. We're always trying to figure out what are the most innovative stuff? We've got AI maintenance coordinators, we've got all sorts of stuff that are going to be showcased at this event. So if you don't want to be behind the times and have your lunch eaten by competitors and startups that are savvier and more focused on the future, make sure you come to DoorGrow Live. You're going to want to be there because the people that are at DoorGrow Live are going to be the ones that are getting a head start on these really effective cost, saving new tools, these ideas, they're going to help you have more profit in your business. [00:29:54] Jason: And so, Zac, we appreciate you being a sponsor. We're excited to showcase you and some other tools at our event, so.  [00:30:00] Zac: It's going to be fun. It'll be here right around the corner, so. [00:30:03] Jason: Check it out at doorgrowlive.com, and make sure you get your tickets. And we're going to be talking a little bit more in the future, probably on our podcast here. And just online about some of the cool things that you will get or learn if you come to DoorGrow Live this year in May at the Kalahari Resort in Round Rock, Texas. [00:30:20] Jason: So, cool. Well, Zac, is there anything else you want to share before you go? Parting word of wisdom for entrepreneurs out there that haven't had a hundred million dollar exits and built big giant things and they're just struggling to build their little machine, what would you say to them?  [00:30:36] Zac: I would just say like, whatever it is that you think that's holding you back, just start trying to do it. [00:30:43] Zac: You know? I think a lot of times you build up whatever it is in your head. And you think, "well, I would do it if I had this. Or what if I have to hire this person? Or, you know, I need to have this figured out, or I don't know how this works. Like I'm going to just say no to it." I would just say, just start doing it. [00:31:02] Zac: It doesn't have to be perfect to start. And the more you just take that first step it will become more clear and sometimes, it's harder to see the next 10 steps in front of you, but it's pretty easy to take that first step. So I'd say, have a bias for action. Get your hands dirty. Do it yourself. You have mentioned a lot of these things about AI and how the best companies are using ai. [00:31:25] Zac: We're really leaning into that as an organization. It doesn't matter what people's role is, we're saying. You know, download, ChatGPT three and talk to it. Ask it questions like, you know, there's so many cool resources today. It's the best time to figure things out and do things and and take that first step. [00:31:44] Jason: Yeah. GPT 4.5, we're getting clues of that's dropping and going to be out for everybody soon. And then Grok 3, I've been really geeking out on Grok 3, so it's pretty next level, so, but yeah. Cool. I love the idea. Done is better than perfect. I love the idea of rapid iteration. You know, so many times for those of you that are in the earlier stages of entrepreneurs listening to this, this is great advice because I've seen inside a lot of businesses, a lot of small businesses, and one of the biggest mistakes a lot of them make is they try to make everything perfect before they ship it, before they launch it. "I want to get all my processes dialed in," and they're trying to solve problems they don't even have yet. [00:32:20] Jason: They're trying to solve future problems instead of their current problem. And so rapid iteration really is the secret to growing a business quickly because you learn very fast what does and doesn't work. Just start trying shit. Just do it. Break stuff and you're going to learn way faster and everything's figureoutable, so.  [00:32:39] Zac: Yeah. And in that spirit, it doesn't matter what the thing is, you can always get feedback from it, even if it's not totally built yet, like it can be on a napkin, you know, or it could be the next level of that. But go build the thing in whatever low fidelity way. Yeah. [00:32:55] Zac: And then go talk to your customers about it. And this is going to have different applications for different types of business. because you're going to talk about different things. But you know, maybe you have a new program that you're thinking property owners might want to see, like get their feedback on it. [00:33:10] Zac: Or maybe you want to launch a new website or a new logo or whatever it is. I would just say, it doesn't have to be perfect, bring it but you have to get feedback on it. So definitely go and partner with who it is that is going to see it, and then just talk to them about it and say, "Well, how could this be better? What is this missing? What would be the next thing to do? If you could do anything with this, what would you do?" And, you know, people love to share advice. I mean, I think that's the other thing. Yeah. It's like over the last couple years since I've been doing entrepreneurship, I've been kind of amazed at how many people have been willing to share their time and their advice. [00:33:46] Zac: Yeah. And especially if you get an intro to someone from something. Yeah. You know, I think there's this huge thing of maybe you're afraid to ask for that intro or, you know, have that conversation because it's not perfect yet. I would say, you know, find the ideal person that you want to talk to and then figure out how to work backwards and how to get an intro to them and then have that conversation. [00:34:08] Zac: You know, I think you have to be vulnerable in it because you are going to come across dumb sometimes. You know, people are going to say like, "how did you not know this? Everyone knows this," but like, just lose your ego in that. Be okay with not being okay. And then you're going to feel a lot better because on the other side of it, you're going to learn so much. [00:34:27] Jason: Yeah, I think the secret to being smart is just being willing to look stupid. So, I mean, for sure. Ask the dumb question that you're afraid to ask because you're going to learn way faster. And I really think proximity is power. Like just another reason people should come to DoorGrow Live is I think we attract the most growth oriented property management, business owners in the industry and just being in proximity to all these sort of change makers and people trying new stuff and people experimenting, people willing to invest in themselves and to pay like coaches, like DoorGrow. And then I use all my clients as a mass rapid iteration sort of project. [00:35:05] Jason: Like we're always figuring out more and more stuff and I'm gathering these ideas and so we've got systems in place to just allow us to innovate in this industry a lot faster. And so we're really excited about bringing these kind of things to DoorGrow Live and showcasing it. [00:35:19] Jason: So if you're not part of our program, you're not one of our clients. Come check out the magic at DoorGrow Live. Connect with some of the people there and you might realize you found a home, so yeah, your family might be there. So yeah, entrepreneurs we're different breed of people. We, you know, we take risks, we're willing to try new things, and we're not focused primarily on safety and security. [00:35:39] Jason: We're focused more on fulfillment and freedom and contribution. And so this natural offshoot, entrepreneurs are the most helpful people, especially the healthy ones. When you're in a healthy growth-minded state, you want to benefit and help everybody. You're not gatekeeping information like people are sharing stuff and so yeah, I found the same thing to be true in the high level masterminds, coaches that I work with. [00:36:00] Jason: Like just being around the people in these programs has been probably the biggest benefit more than even learning from the guru or whoever that is sharing stuff sometimes. And so, yeah, proximity.  [00:36:11] Zac: Yeah, I think that's well said. You kind of become an average of the people that you spend most time with. [00:36:15] Zac: So if you're around, you know, someone who's going to be pessimistic about everything, then chances are, not going to try things as much. I mean, that, that was like one of the reasons why I had originally moved from, you know, where I was growing up in New Hampshire. I remember when I was pitching Favor when I was 20 something people were like, "ah, no one's going to pay five bucks for something like that. And how do you know how? You don't know how to code. You can't figure that out. Right? Go get a job like everybody else." And then I kind of moved and found my tribe you know, and in Silicon Valley area and then in Austin, Texas. And then next thing you know, I'm actually doing the thing.  [00:36:53] Jason: I think even if people just come to DoorGrow Live to connect with somebody like you and they can create a relationship with somebody like you or any of the change makers or players that we attract at our event. [00:37:05] Jason: I mean, you've done things that a lot of people would dream of being able to do in business, right. And so come make those connections, come to DoorGrow Live and make some connections because it's going to change your life for sure. So, well Zac, I appreciate you coming on the show. People can connect with your company at utilityprofit.com. [00:37:22] Jason: Do a demo. And it's been great having you here.  [00:37:26] Zac: Hey, thanks so much for having me on Jason.  [00:37:28] Jason: All right, so everybody, if you are struggling to grow your business or you're struggling to deal with operations, reach out to us. Check us out at DoorGrow.com. We would love to have a conversation, see if we might be able to help you with something. [00:37:39] Jason: And that's what we do all day long and we care about our clients. We really want to make sure that everybody succeeds. We only win if you're winning. And so until next time, everybody to our mutual growth, let's all win. Bye everyone. 

Ken Hardison from PILMMA joins us today to discuss what PILMMA is and how it started. Ken also covers the benefits of mastermind groups, how the PILMMA Super Summit works, his favorite part of the conference, how firms grow with the help of each other, and the future of PILMMA. PILMMA Super Summit 2025 will be April 29, 2025 - May 2, 2025 in Denver, Colorado. Visit PILMMA online here: https://www.pilmma.org/. Get Ken's book, The Mastermind Effect, here: https://www.amazon.com/Mastermind-Effect-Owners-SECRET-Growth/dp/0983937974. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Intro: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. As a legal SEO agency, the law firms we work with all have a dedicated interest in growing their firms with strategic marketing initiatives. As such, we field a lot of questions regarding which marketing strategies are worth investing in and which are more hype than results. One organization we have been asked about multiple times is PILMMA. Many of the clients we work with are already PILMMA members and they consistently praise the strategic marketing and business management strategies that they receive as a result of their membership. Additionally, I had the opportunity to meet Ken Hardison, the Founder of PILMMA at their annual summit last year. And while I could talk secondhand about the great work that PILMMA does, nobody is going to be able to explain the game-changing resources PILMMA provides as well as Ken can himself. Thank you so much for joining us today. Ken: Oh, thank you, it's my honor. How Did PILMMA Start? Lindsey: Well, let's start with a little bit of information just about you. Can you share a little bit about your journey from becoming a lawyer to a leader in the legal marketing and management industry? Ken: Yeah, so I started practicing in '82 in a little town called Dunn, North Carolina. And I was a partner in another firm from 82 to 96. And I wanted to start marketing because I had went to court one day, I used to do PI, disability and criminal, and one of the partners did estate, real estate and the other one did domestic. And I went to court and this guy came in with crutches and I said, "What happened, Joe?" He said, "Well, I got hit by a semi." I said, "Well, you know, I do PI." He said, "Yeah, but I hired this guy off the TV." And it just hit me. Well, I went and tried the case and we won the case and I drove back to the office and I told my partner, I said, "I wan to have a meeting," I said, "We have got to change with the times," I said, "We need to start marketing." And they said, "No, it's unprofessional. We're not going to do it." So we had a dialogue for about six months. I left, took one associate and three staff and I went out and kind of went out, spent three days with John Morgan, this is in '96. Back then he only had 25 lawyers. I went Ken Nunn up in Indiana, and I shadowed him for two or three days and then I went and got involved with Dan Kennedy and Jay Abraham, and I just learned everything, read everything I could about marketing and then tried it to law firms. And I went out and mortgaged everything I had to my name, half a million dollars at that time and went on TV and started Yellow Pages. And of course the Yellow Pages are dead now. But anyway, in five years we went from two lawyers, three staff to 13 lawyers, 47 staff, and the rest is history. 2010, I just got up one morning and I just wasn't challenged, I wasn't looking forward to going to work, and I said, "I think I'm ready to do something else." And so I sold a law firm and I was going to retire, and I moved down to Myrtle Beach from Raleigh, I was living in Raleigh then, and I fished in golf for about six months,

Property expert Greville Pabst opens up about transforming from a shy, introverted person to a confident public figure. Discover visualization techniques, strategies for conquering networking fears, and insights on building a personal brand that stands out. Greville shares candid stories about cold-calling with Yellow Pages, taking media training to overcome public speaking anxiety, and why sometimes "you have to go out on a limb, because that's where the fruit is." A must-listen for anyone wanting to boost their professional presence and visibility in today's competitive world. ✨ -----------------------   Craving inspiration? I send an email each Sunday about leadership reflection, top tips to build an intentional & sustainable life and other things that have captured my attention and are too good not to share! Sign up here: https://www.bravefeminineleadership.com/leadershipinspiration   Loving the podcast? Leave us a short review. It takes less than 60 seconds & will inspire like-minded leaders to join the conversation!   Access Your Free Clarity Tool Between the endless to-do lists, competing priorities, and decisions piling up, it's easy to lose sight of what matters most. But here's the truth: you can't give more if you're running on empty. That's why we created Balance Your Brave—a free 15-minute diagnostic tool to help you regain control and clarity. In just 15 minutes, you will: ✅ Pinpoint energy drains holding you back. ✅ Identify where to focus for the biggest impact. ✅ Walk away feeling calmer and more confident in your next steps. Think of it as your personal roadmap to balance and alignment. ⬇️ Click here to access your free Balance Your Brave diagnostic tool. https://www.bravefeminineleadership.com/Balance-Your-Brave   Are we friends? Connect with Us. YouTube: https://www.youtube.com/@bravefeminineleadership Instagram: https://www.instagram.com/bravefeminineleadership Linkedin: https://www.linkedin.com/company/brave-feminine-leadership Facebook: https://www.facebook.com/bravefeminineleadership

We have some great prank ideas involving throwing milk on the ground and spraying fake poop out of a pressure washer and we plan to do them to the guy from Modest Mouse to help him yelp. Shrek has DEI eyes but the Yellow Pages are back and if your uncle gives you a box of them you can rip them in half page by page. My mom is going to Norway for missionary work giving lap dances to Laplanders.

In this episode, Steve breaks down his personal marketing journey—from starting his business in 2001 with Yellow Pages ads to building a highly profitable marketing machine through digital strategies. He shares the lessons he learned, the mistakes he made, and the investments that ultimately helped him generate millions in sales.If you've ever felt overwhelmed by marketing, Steve's insights will give you a no-BS roadmap for making it work in your contracting business.What You'll Learn in This Episode:The difference between push marketing (home shows, Yellow Pages) vs. pull marketing (SEO, Google Ads).Why home shows and traditional advertising were hit-or-miss.How Steve transitioned from throwing money at marketing to tracking ROI and making data-driven decisions.The power of video marketing and why simple, real-world content converts better than overly polished ads.How Steve scaled his business using content, SEO, and a strong online presence.Why hiring his son to manage marketing was his best decision—and how he leveraged in-house expertise to dominate his niche.The long-term mindset required to make marketing work and why you need to start TODAY.Resources:⚔️ WAR ROOM Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on. https://thecontractorfight.com/war-room

Not just the 1992 "Is Elvis Alive?" conspiracy theory special The Elvis Conspiracy (a sequel to 1991's The Elvis Files). Not just the specific airing of that special from Channel 7 in Adelaide, South Australia on 26 May 1992. The commercials from that airing. It's as granular as we've ever been, and we're joined by Adelaide's own David M. Green, host of VHS Revue, a show which specialises in commercials from Australian TV found on old VHS tapes.  This was originally intended to be a bonus episode for the TCBCast After Dark Patreon-exclusive deep dive into "Is Elvis Alive?" that Rabia, Justin and Felix did in 2024. A bout of Long COVID meant it didn't end up happening at the time, but everyone's back on deck so here it is! Ads discussed include: The Adventures of Vicky, Mr. Footypunt, Jane Debster shoes, Bob Moran cars, promo for Memories of Elvis the following night, Yellow Pages ad with Roy Billing, Tip Top Bread with Andrew Jarman, Kellogg's Corn Flakes, TAB Telephone Betting, Hungry Jacks Ocean Catch, Light West End beer (Not gay), Farmer's Union Iced Coffee, Aussie Tile Fair, Zamel's Jewellers, Pedder's Suspension, Sizzler, AM Adelaide. The full Adelaide 1992 VHS recording on Internet Archive David M. Green's website Watch VHS Revue on YouTube TCBCast Patreon to hear the rest of TCBCast After Dark our website: suddenlypod.gay contact: suddenlypod at gmail.com

Answering mailbag questions on a report that Apple has abandoned its plans for smart glasses, Google, OpenAI and advertising, why LLMs struggle with sports statistics, whether generative AI will become more acceptable in media, and a few thoughts on manufacturing, tariffs, and the de minimis exception.

The cover of the new Wellington Yellow Pages features a stunning image of a mountain biker on a hill trail, surrounded by lush bush, overlooking a modern city by the ocean. The only problem is, it's not Wellington.

As we close out the year and look ahead at 2025, we wanted to mark an anniversary of sorts: 20 years ago, the online review site Yelp was launched — the name reportedly a mashup of “help” and “Yellow Pages.” In the two decades since the site launched, the website has changed the business of online reviews and our relationship to review culture, even has fake review continue being generated.

As we close out the year and look ahead at 2025, we wanted to mark an anniversary of sorts: 20 years ago, the online review site Yelp was launched — the name reportedly a mashup of “help” and “Yellow Pages.” In the two decades since the site launched, the website has changed the business of online reviews and our relationship to review culture, even has fake review continue being generated.

As we close out the year and look ahead at 2025, we wanted to mark an anniversary of sorts: 20 years ago, the online review site Yelp was launched — the name reportedly a mashup of “help” and “Yellow Pages.” In the two decades since the site launched, the website has changed the business of online reviews and our relationship to review culture, even has fake review continue being generated.

As we close out the year and look ahead at 2025, we wanted to mark an anniversary of sorts: 20 years ago, the online review site Yelp was launched — the name reportedly a mashup of “help” and “Yellow Pages.” In the two decades since the site launched, the website has changed the business of online reviews and our relationship to review culture, even has fake review continue being generated.

In this podcast episode, Bela Musits delves into the world of modern marketing with Jeff Greenfield, a seasoned entrepreneur whose current venture, Provalytics, is dedicated to helping businesses navigate the complexities of marketing spend optimization. The discussion underscores the stark contrast between the traditional marketing landscape and the multifaceted digital environment that businesses operate in today. Gone are the days when a simple ad in the Yellow Pages, newspaper, or radio could suffice. The sheer number of available channels to reach potential customers has exploded, creating a complex challenge for businesses to discern which strategies are truly effective and which are simply draining resources. Provalytics steps in to address this challenge, offering tools and expertise to empower companies to make data-driven decisions about their marketing investments. By providing insights into the performance of different marketing channels and campaigns, Provalytics helps businesses allocate their budgets strategically, ensuring maximum return on investment. The conversation likely explores the various challenges businesses face in the modern marketing landscape, the evolving role of data and analytics in marketing decision-making, and the innovative solutions Provalytics offers to help businesses achieve marketing success. It may also touch on the broader trends shaping the future of marketing and the importance of adaptability and agility in a rapidly changing environment. You can find out more about Provalytics here: https://provalytics.com/ Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode. We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience. We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners. Thank you for being a part of our podcast community. We appreciate your support and look forward to continuing to bring you inspiring stories and thought-provoking conversations on The Unconventional Path. Remember to subscribe, leave a review, and share the show with your friends and family. Together, we can explore the endless possibilities that lie beyond the conventional. Thanks for listening, Bela and Mike --- Support this podcast: https://podcasters.spotify.com/pod/show/bela-musits/support

On this episode of the podcast, Virginia Congressman Ben Cline dives into the great conversations that he and his colleagues had with President-elect Trump's Department of Government Efficiency (DOGE) leaders Elon Musk and Vivek Ramaswamy. The Member on Appropriations shared key insights into Republican initiatives that will advance fiscal responsibility and streamline government operations, including a balanced budget proposal from the Republican Study Committee. The Congressman advocated for treating government like a business, privatizing certain functions and relocating federal agencies to save costs. He called for federal employees to return to the office and voiced his strong support for Pete Hegseth's nomination as President Trump's chosen Defense Secretary. Furthermore, Congressman Cline acknowledges the ongoing importance of securing our southern border through comprehensive legislative policy solutions like HR-2.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dave Taylor is the Co-founder and Strategic Digital Marketer at In Front Marketing, a Calgary-based agency specializing in data-driven marketing solutions. Over the past decade, he has grown the agency to serve more than 500 clients annually, including prominent names like the Calgary Flames and Backyard Meats. With a focus on delivering measurable results, Dave ensures clients grasp the performance and ROI of their campaigns, driving significant increases in engagement and conversion rates. Under his leadership, In Front Marketing prioritizes transparency and communication, offering a full range of services, including SEO, digital advertising, and social media management. In this episode… What does it take to transition from working a corporate job to starting a thriving agency from scratch? How does one navigate the treacherous waters of entrepreneurship and carve out a niche in the competitive digital marketing space? Can a commitment to data-driven strategies and robust client relationships make all the difference? Dave Taylor of In Front Marketing reveals how he tackled these questions throughout his journey. Starting in a spare bedroom, Dave's agency has grown significantly by emphasizing the importance of data in digital campaigns. His early experiences at Yellow Pages and other corporate roles taught him what not to do, which he leveraged to build trust with clients by showcasing the direct impact of their campaigns. Dave's collaboration with the Calgary Flames and other organizations highlights his agency's success in providing clear, actionable insights that enhance marketing strategies and boost ROI. In today's episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Dave Taylor, Co-founder and Strategic Digital Marketer of In Front Marketing, about the evolution and success of the agency. Dave highlights the importance of data in digital marketing, the strategic steps involved in scaling an agency, and the value of fostering strong client relationships. He shares how his agency began in a small spare bedroom and evolved into a significant player in the digital marketing sphere, emphasizing a collaborative approach and community involvement.

Curious about how marketing can transform your child care business? Tune in to this episode of the Child Care Genius Podcast as Brian and Carol discuss the next pillar of leverage in your child care business: effective marketing. Last week, they tackled mindset, and now they're ready to share marketing strategies that every child care owner needs. This episode is part two of an 8-part series covering the essential pillars of leverage for child care business owners.   Listen in as Brian, drawing from his early days in a marketing agency, shares practical, relatable insights on marketing. He emphasizes the power of a strong website, calling it “your signboard to the world.” Discover why having a professional, SEO-optimized website is essential for boosting enrollment and credibility in the digital age.   Brian and Carol also explore Google Ads and social media advertising. They reveal ways to maximize visibility and explain how even a modest budget can reach new families. Carol shares her perspective on the evolution of marketing, from Yellow Pages ads to today's digital platforms, stressing the importance of a consistent online presence. Learn how targeted ads on Facebook and Instagram can make a difference in reaching the right audience.   Finally, the duo highlights the value of word-of-mouth and referral programs, sharing creative ideas like offering cash bonuses to make referrals memorable and motivating. Whether you're new to marketing or looking to refresh your strategies, this episode is packed with actionable advice. Tune in, take notes, and see how these marketing insights can empower your center to attract more families and grow like never before! Mentioned in this episode: GET TICKETS to the Child Care Genius LIVE Conference: https://bit.ly/ccglive25   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university   Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

When I first entered the self-storage business, “marketing” was all about how big a Yellow Pages ad you could afford. It was nothing to spend $25,000 to $50,000 a year on a half-page Yellow Pages display ad. Times have changed. Let me share with you the five key strategies I see to get on top of today to win the game of self-storage marketing. **Online Courses at The Quickstart Academy** https://TheQuickStartAcademy.com/ **Listen on Apple Podcasts** https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 ** 5 KPIs we measure** https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ **My blog** Creating Wealth Through Self Storage **Facebook** https://www.facebook.com/markhelmselfstorage/ **Twitter** Tweets by MarkHelmSelfSt **The Storage World Analyzer** http://storageworldanalyzer.com/ **The QuickStart Academy Store** https://quick-start-academy.myshopify.com

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.Takeaways:• Creator Economy Shift: Goodfriend discussed how traditional media strategies are outdated for the creator economy. • Strategic Gap in Brand Approaches: Many brands lack a clear creator strategy and often make ad-hoc partnerships without defined objectives, resulting in suboptimal returns.• Challenges with Current Media Agencies: Large agencies face difficulties integrating creators due to scalability issues and outdated metrics focused on paid media. • Creator Selection Pitfalls: Brands often rely on tools similar to Yellow Pages for finding creators, which can lead to mismatched partnerships. • Evolving Definitions of Premium Content: Premium content is now audience-defined, moving beyond traditional high-production-value constraints. Guest: Jamie GutfreundHost: Mike ShieldsSponsor: VuePlannerProducer: FEL Creative

Send a message to InsidetheSquareEver had one of those moments where something that feels like a total disaster actually turns into an opportunity? That's exactly what happened when my website traffic dropped 82% overnight. But here's the wild part - it led me to discover something that's completely changing how we think about content online.in this episode of ThinkInsideTheSquare, I;m talking about the future of content creator. Why Google is becoming the new Yellow Pages (yep, you read that right!), why that's actually incredible news for real experts like you, and how something I call 'AI Optimization' is about to change everything we thought we knew about creating content online.Plus, AI expert Phil Pallen drops by with a game-changing tip about getting accurate answers from AI tools. Trust me - this is one episode you don't want to miss!Support the showThe term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

In this special edition of Tint Wizdom, we are excited to bring together two industry legends, Tommy Silva and Mike Burke, for a conversation you won't want to miss. Tommy Silva, founder of T&T Tinting Specialists, was inducted into the Window Film Hall of Fame in 2024, honoring his 40+ years of dedication and innovation in the window film industry. Mike Burke, founder of Sun Stoppers and Guinness World Record holder for the most car windows tinted in a single day, received his own Hall of Fame recognition in 2023. Tommy's journey began in 1982 with hand-cut film jobs and a Yellow Pages ad, growing into an employee-owned company that's become an icon in the industry. His story is one of relentless improvement, as he's built a reputation for making “just a little bit better” progress every day, relying on his dedicated team to achieve success. Mike, who started his career as a mobile tinter working out of body shops and dealerships, now runs a network of over 70 Sun Stoppers locations across the U.S., offering a wide array of tinting and protective film services. His rise to fame includes setting the industry's first Guinness World Record and mentoring the next generation of window film professionals. Join us as these two titans of the window film world share their stories, discuss their incredible journeys, and offer insights on what it means to be a part of the Hall of Fame. Don't miss out on this epic conversation that celebrates their contributions to the window film industry and the wizdom they have to share for the future.

David Klein is the Director of Business Development for ConsulTV. David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.  ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader Visit ConsulTV: https://www.consult.tv/ On This Episode, We Discuss…The Seismic Shift from Traditional TV Ads to Streaming PlatformsHow Brands Can Adapt to the New Age of Digital MarketingTargeted Advertising in Streaming TVOptimizing Campaigns with Web Lift Pixels

In this episode of Marketing MadMen, Nick Constantino sits down with Tom DiGregorio, the founder of Aquaguard, to explore successful marketing strategies and the importance of brand building. They discuss the urgency of addressing water damage, the complexities of foundation repair, and the critical differences between damp proofing and waterproofing. Tom shares his experiences transitioning from Yellow Pages to digital marketing and emphasizes the value of building a strong team and company culture. Tune in to hear valuable insights on scaling a business and creating long-term brand awareness.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

On today's episode of Architectette we welcome guest Maria Killam. Maria is a decorator, stylist, educator on all things colour, and pioneer in the design industry with over 500,000 followers online. Maria's brand is built on the solid foundation of timeless design principles and her groundbreaking system for identifying and describing colour. She's been a featured colour expert everywhere from House Beautiful and HGTV to Apartment Therapy and the Washington Post.  We talk about:  - How Maria's business evolved from an ad in the Yellow Pages to a thriving global business with over 8 streams of income ranging from digital products to e-design services. - Maria shares about her color expertise and how her tools have revolutionized how designers and homeowners pick the perfect neutrals and whites. - We next discuss timeless design vs trends. Maria shares her opinion on the resurgence of beige, why stark black and white exteriors are on the decline, and how she advises on creating long lasting and loved spaces. - We end with an exclusive look at Maria's personal design choices for her home- a property she bought in recent years and has been renovating. We chat about her strategy for layering lamps, her unexpected choices of cheetah and leopard carpet, and other ways she has customized her colorful and cozy home. Links: Maria's Website: https://mariakillam.com/  Connect with Maria: https://www.instagram.com/mariakillam/ Architectette Podcast Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.architectette.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the pod on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Instagram (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@architectette⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠), and TikTok (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@architectette⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Exclusive Content on our Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.architectette.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support the podcast on Patreon: ⁠⁠⁠https://patreon.com/Architectette?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator&utm_content=join_link⁠⁠ Music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AlexGrohl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ from ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pixabay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

!!Warning!! This episode contains some outrageous Afrikaans euphemisms! Paulo and Dori are joined by Noel Opperman, The Curator Supreme of the Pretoria Retro Fair for a deep dive into Liewe Heksie, among other puppet related things. We dispute the denials about a Goonies sequel - we just think they don't want Corey Feldman to show up. Jon Bon Jovi saves someone who was living on a prayer, Dori tries to hurry love fro the sake of finishing a Plex movie and Paulo has the Munchies. Finally, we reopen Wham! corner and we're glad to report that it's held its moistness. Here are the mentions with timestamps arranged by topic: Tools, Websites, and Links Mixcloud**: "00:04:13" That 80s Show Facebook**: "00:07:16" KTV**: "00:18:13" Liewe Heksie**: "00:23:50" SABC**: "00:34:04" Plex**: "00:39:12" Netflix**: "00:52:08" Pretoria Retro Thursday**: "01:06:45" Yellow Pages**: "01:06:51" Books and Videos Bon Jovi Documentary**: "00:12:56" Books related to Lever Hexi**: "00:23:54" Songs and Albums "Body Language" by Queen**: "00:03:32" "Under Pressure" by Queen**: "00:06:14" "Hot Space" by Queen**: "00:07:03" "Living on a Prayer" by Bon Jovi**: "00:11:51" "You Give Love a Bad Name" by Bon Jovi**: "00:11:51" "Girl I'm Gonna Miss You"**: "00:52:40" "Blame It on the Rain"**: "00:52:54" "Ice Ice Baby"**: "00:53:30" "Don't Dream It's Over" by Crowded House**: "00:53:35" Movies You Can't Hurry Love**: "00:42:20" Munchies**: "00:55:13" Notable Mentions Kasper de Vries**: "00:36:22" Milli Vanilli**: "00:51:49" Roger Corman**: "00:54:11" #Dori, #Noel Opperman, #That 80s Show, #Pretoria Retrofit, #podcast, #grooming, #nose hair waxing, #80s pop culture, #butlers, #Alfred, #Geoffrey, #Mr. Belvedere, #Queen, #Body Language, #music, #Goonies sequel, #Corey Feldman, #Jon Bon Jovi, #nostalgia, #humor, #personal anecdotes, #pop culture references, #KTV, #South Africa, #Freddie Mercury, #Hot Space, #Under Pressure, #rock star, #music video, #childhood memories, #iconic characters, #social media, #retro culture, #laughter, #camaraderie, #entertainment, #storytelling.

Welcome to my Memorizing Tarot Card Audio Podcast, where I discuss strategies to learn and memorize tarot cards for beginners.  The purpose of an audio podcast is to help reinforce key messages by audio, while you clean, exercise, mow your long, or drive great distances. There is no charge for this content and it is intended to provide short, snappy microlearning to help beginners keep practising and reinforcing the learning.This episode is your three-minute lesson on the Reversal of the Nine of Pentacles.I have been reading tarot cards for 30 years for fun, and I learned on the Rider Waite Tarot Deck. We also share our content on most social media channels, Tiktok and YouTube under the handle @quickLearnQuests. If you are a beginner at learning tarot, below are some links to the Rider Waite Tarot Deck to follow along if you need a set of cards.I earn a small referral commission from these links from Amazon.Rider Waite Tarot Deck - USA Link: https://amzn.to/3I4SsriRider Waite Tarot Deck - Canada Link: https://amzn.to/48lITifHere is the transcript:Welcome to the "Memorizing Tarot Cards" podcast, your three-minute lessons on learning and memorizing each card using symbolism. I use the Rider Waite Tarot if you would like to view the card while you listen using your own Taro card deck or a computer. Today, we're exploring the Nine of Pentacles, focusing on reversals. First, let's start with the divine meaning of the card and then the meaning when reversed.The Nine of Pentacles upright represents self-sufficiency, independence, and the rewards of hard work. It's about enjoying the fruits of your labor and feeling confident in your abilities and achievements.The reversed Nine of Pentacles can indicate struggles such as self-worth, or just feeling unhappy with the material rewards for your effort. The reversed Nine of Pentacles suggests that while you may have worked hard to achieve a certain level of success, you might not thoroughly enjoy or appreciate it. There may be feelings of inadequacy or concerns about whether you truly deserve the success or independence you've gained. Next, let's discuss ways to approach this card in a reading. When the Nine of Pentacles reversed appears in a reading, it's often a sign that it's time to reflect on your sense of self-worth. This card reminds you that it's time to look at your achievements with gratitude and pride.  Take a moment to appreciate how far you have come and recognize the value of your accomplishments. It may also indicate mindset issues around your financial independence, and you can find yourself having material insecurity. Sometimes, we tend not to lean into our success and may feel like we are not as independent as we'd like to be.  We sometimes get caught up in the fact that we had help along the way and didn't honestly do it on our own.  The Nine of Pentacles reversed recognizes these feelings and encourages you to see your success as earned and deserved. Remembering tarot cards helps when I can tie one of my personal experiences to the card.  For example, my reversed Nine of Pentacles moment was winning a national award for being among Canada's top 50 sales representatives for the company I worked for.  It was my first year in sales, and I will tell you how I won and why this was a Nine of Pentacles Reversed Moment.   I won by paying attention to the request.  When they laid out the sales contest, they clearly stated that you needed to sell a certain dollar amount in different products.  Many of them were new products that the company wanted to grow.  I ensured that I pitched all those products in every sales call to ensure that I made all the numbers.  I was selling advertising in a Yellow Pages phone book to small businesses, and I was a brand new sales rep.  When I won one of those 50 top spots, many seasoned sales reps outsold me by a landslide.  They shared that they did not pitch those new products often, so they weren't eligible.  My Nine of Pentacles reversed was feeling that I won on a technicality, not because I was good at my new job.  The reality is that I won because I paid attention to what was asked for by my employer. I was deserving, but that doubt crept in when I saw how much revenue some of these other representatives brought in.Thank you for joining me in exploring the Nine of Pentacles reversed. This card reminds us to recognize our accomplishments and enjoy the rewards that come with them. Of course, to memorize taro, keep practicing taro. As you listen to these three-minute lessons, you will consistently remember the symbolism that applies across different cards in the deck. Thank you for listening. Join us for more three-minute lessons to memorize more cards.#nineofpentacles#memorize#learn#learning#tarot#cards#riderwaite#tarotdeck#suitofwands#wands#minorarcana#learntarot#learntarotcards#learntarotreading#learntarotpodcast#audiocourse #audio#podcast

Facebook: https://www.facebook.com/Leap36podcast Instagram: https://www.instagram.com/leap36podcast/?hl=enTwitter: https://twitter.com/Leap36PodcastTikTok: https://www.tiktok.com/@leap36podcast?lang=en Host: Pro Football Hall of Famer, former Green Bay Packers, LeRoy Butler www.LeRoyButlerinc.com Twitter: https://twitter.com/leap36Instagram: https://www.instagram.com/leap3636/?hl=enFacebook: https://www.facebook.com/leap36 Leap Vodka:https://leapspirits.comTwitter: https://twitter.com/LeapSpiritsFacebook: https://www.facebook.com/leapspiritsvodkaInstagram: https://www.instagram.com/leapspirits/ Co-Host: Gary Ellerson Roundtable & Postgame Show | Spectrum News 1 | WI Green Bay Gameday | ESPN Milwaukee & Madison | 620 WTMJ | Tundra Trio Network, Packer/Badger Alumni, Albany,GAFacebook:https://www.facebook.com/Ellerson42/Twitter: https://twitter.com/GaryEllerson?s=20&t=COYfdMVOsw1nE_i_NhJqQAInstagram: https://www.instagram.com/gellerson/?hl=en https://www.rpwradio.com/leap36 Special Thank You to our Sponsors:Wisconsin Indoor Golf Center www.wisconsinIndoorGolfCenter.comhttps://www.facebook.com/WisIndoorGolf206 Travis Ln, Ste 2 Waukesha, WI 53189(262) 436-0002Lake Auto Groupwww.LakeAutoGroup.comLake Chevrolet 4201 South 27th St. Milwaukee, WI. (414) 281-5000www.lakechevymke.com Lake Ford (414) 281-6100 www.lakefordmke.com The Jewelry Center (414) 282-7241www.shopTJC.comhttps://www.facebook.com/shoptjc/ Leap Spirits www.LeapSpirits.comTorzala Brewing Company2018 S. 1st Street #207Milwaukee, WI.(414) 810-300www.TorzalaBrewing.com Facebook: https://www.facebook.com/torzalabrewingIntro/outro Music: Akira SheltonProducer: Mario Ortiz for RPW Recordings Red Planet Worx, LLCSocial Media: @MrOrtizmke www.RedPlanetWorx.com; rpwrecordings@gmail.com Facebook: https://www.facebook.com/RPWRecordings/Instagram: https://www.instagram.com/rpwrecordings/?hl=en#leap36podcast Become a supporter of this podcast: https://www.spreaker.com/podcast/leap-36-podcast-featuring-leroy-butler-gary-ellerson--5658524/support.

Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that's you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving. But I don't think that “SEO is important” is shocking news to most chiropractors. Unless you've been living under a rock, you know that people aren't going to the Yellow Pages looking for a chiropractor. They are going to the internet. What they find or don't find determines who their next chiropractor is going to be. Although most chiropractors understand that SEO can be very valuable for their practice, that's about where their SEO knowledge stops. Sometimes I'm shocked at the basic lack of understanding chiropractors have regarding SEO. It's not that I expect chiropractors to be SEO experts, but it's impossible to make good decisions about something that you misunderstand. Many chiropractors are in a position where they want to improve their SEO, but their ignorance about SEO makes them susceptible to dishonest SEO services. Many chiropractors think that their chiropractic website company is doing ALL their SEO for them. (They aren't.) Other chiropractors are paying for expensive SEO, but they don't even know what is being done for them. Ignorance may be bliss, but it's not helpful when making business decisions. SEO is no exception to that rule. As I said, I don't expect chiropractors to be SEO experts. But I do want to give you some basic information that will help you make better SEO decisions when deciding how to spend your chiropractic SEO dollars. Here are 2 things you really should know about chiropractic SEO. 1. SEO is Just Relationship Building with Google Chiropractors understand referrals, so I'm going to talk about referrals to better explain SEO. When someone refers a potential patient to you, it's because the referring person trusts you and believe you will do a good job. They have most likely come to that conclusion through conversations and personal experiences with you. The simplest way to think about Google is as a referral source. When someone goes to Google and types in “Chiropractor near me” they are asking Google for a referral. They are asking Google who the best chiropractor near them is. The order in which Google ranks chiropractors in a search has to do with trust and proximity. The chiropractors in the area who Google trusts the most are the chiropractors who will rank the highest. If Google doesn't trust a chiropractor or is unsure about a chiropractor, those chiropractors will rank the lowest in the search results. Google wants to give the best answer to every question that people ask. So if Google doesn't trust you and isn't sure that you are going to treat people well, your chiropractic practice is not the one Google is going to refer people to. You won't rank well. That's why the purpose of good chiropractic SEO is to build trust with Google. But Google doesn't build trust through conversations and experiences the way that you and I do. Google builds trust through data and analytics. Google looks at things like structured data, metadata, image tags, and internal linking. Google looks at backlinks, citations, website authority, and reviews. Google is constantly gathering data about a chiropractor to determine if that chiropractor is trustworthy. Building trust the way that Google understands it and communicating who you are and what you do to Google in a way that Google understands is what quality SEO is all about. This is also why trying to trick Google with shady SEO hacks isn't a good idea. Is that how you would treat a person who you want to trust you and refer people to you? Hopefully, not. You don't build relationships with people by being shady and you don't build trust with Google that way either. Trying to hack Google is bad SEO practice. The “secret” to SEO is that there is no secret. In order to build trust with Google and rank as high as possible, you have to do a lot of little things, consistently, and correctly (the way that Google cares about). If you do that, your website will build authority. It will demonstrate to Google that you are trustworthy. That authority and trustworthiness will be the reason you outrank the other chiropractors in your area. 2. SEO Is NOT Just Adding Words To Your Website There are a couple different extremes when it comes to SEO. Some people try to make SEO sound so complicated that no one short of a NASA engineer could possibly understand it. Other people try to make SEO sound so simple that a knuckle-dragging Neanderthal could do it and do it well. Both of those extremes are incorrect. Any chiropractor who thinks they can just add a bunch of keywords to their website and rank well is living in a fantasy world. Google is NOT stupid. If there ever was a time when keyword stuffing worked, it was a VERY LONG TIME AGO. It doesn't work anymore. Frankly, if Google sees you doing it, it will undermine trust and hurt your rank. Google looks at a lot of different factors to determine trust/rank. Some of the big things are your Google Business Profile, on-site SEO, online reviews, and off-site factors like backlinks and citations. I would argue that SEO is more complex than it is complicated. It's like an onion…there are lots of layers. If a chiropractor wanted to improve their SEO, but they weren't in a position to pay for managed SEO, I would advise them to do a few things. 1.) Prioritize Online Reviews Reviews aren't everything, but I've seen time and time again that chiropractors who have 2-3x more reviews than everyone else do VERY well in Google Maps results.  Also, getting more reviews is something that any chiropractor can do. Yes, there are services and software that make getting more reviews easier. But I've seen chiropractors do very well without them.  2.) Get The Basics Right I don't recommend it, but many chiropractors choose to build and maintain their own website. If you are on a shoestring budget, I get it. But if you can afford $125/mth, I would be happy to do it for you and it will be MUCH better than what you are doing.  With that said, if you are doing your own website, the bare minimum for SEO is you have to get the basics right. Your site title, metadata, image tags, and headlines should include your most important keywords. I'm continually amazed at the number of chiropractor websites that don't have the word “chiropractor” anywhere on the homepage. It's baffling to me. I'm even more baffled when I see it from a chiropractic website that a chiropractor is paying for. That should never happen, but it does. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

The next sequel we will be discussing is "Evil Dead 2". For it, I chatted with SFX Legend and Oscar Winner Howard Berger. Howard talked about growing up in LA, using the Yellow Pages to contact his heroes, High School Drama, Dick Smith, puppeteering Chucky, KNB FX, Tarantino, Rick Baker, and more. Watch the unedited video interview at sequelsonly.com/HowardBerger Howard's Website https://www.knbefx.com/ Howard's IMDb https://www.imdb.com/name/nm0074205/ Your homework is to watch "Evil Dead 2" which is free on Plex. Follow us on all social media @sequelsonly and our website is sequelsonly.com Review, rate, and share us with your friends, enemies, neighbors, exes, and even that annoying supermarket clerk!

Jodie Sheraton started her dietetics career with a $2000 loan from her parents, a printed ad in the Yellow Pages and a 'can-do' attitude. Seventeen years later, she has not one, but three successful businesses    under her belt, and splits her time between running her multiple-clinic private practice and helping other dietitians increase their impact and income. In this episode, Jodie explains how her willingness to say ‘yes' has contributed to her many successes. Jodie also shares her three pillars for building a sustainable business, while shining the spotlight on the importance of a life-long commitment to learning and why you should always back yourself.   In the episode, we discuss… Why stepping out of your comfort zone is essential for growth The importance of collaborating with people whose values match your own Getting comfortable talking about money The many rewards and challenges that come with being a business owner  Hosted by Brooke Delfino For the shownotes: https://dietitianconnection.com/podcasts/elevate-episode-3-the-leap-to-private-practice  The content, products and/or services referred to in this podcast are intended for Health Care Professionals only and are not, and are not intended to be, medical advice, which should be tailored to your individual circumstances. The content is for your information only, and we advise that you exercise your own judgement before deciding to use the information provided. Professional medical advice should be obtained before taking action. The reference to particular products and/or services in this episode does not constitute any form of endorsement. Please see here for terms and conditions.

A tight-knit community in Boise, Idaho, is grappling with the heartbreaking loss of a young boy who was found dead after disappearing during his own birthday party. Forty-five years after her mysterious shooting death, authorities continue search for clues in the death of an heiress to the Yellow Pages fortune. Drew Nelson reports.See omnystudio.com/listener for privacy information.

Welcome to our latest video in our SEO Tips series: "Master Local SEO: Top Tips for Ranking Higher." We've been receiving numerous requests from our listeners asking for guidance on SEO, so we've decided to launch a series of helpful tips specifically for local businesses. Over the next few months, we'll be sharing valuable insights to help you boost your local search rankings. In this episode, we're focusing on a crucial aspect of local SEO: Building Citations. What is a Citation? A citation is essentially a mention of your business and its information on local websites, such as directories. These listings can be found on various online platforms, including Yelp, Yellow Pages, and local chamber of commerce websites. Why are Citations Important? Citations play a significant role in Google's local search algorithms. Google indexes all these online directories and cross-references the information they find about local businesses. Consistent and accurate citations help build trust and authority for your business in Google's eyes, leading to higher local search rankings. On the flip side, inconsistent or missing information can negatively impact your local SEO efforts. Key Information for Citations When it comes to citations, the most critical pieces of information are: Business Name Address Phone Number These elements are often referred to as NAP (Name, Address, Phone). However, Google is also starting to consider other details like hours of operation, business categories, and more. How to Check Your Citations You don't have to manually visit every directory to check your citations. There are tools and services available that can scan your local listings and identify any discrepancies or missing information. If you need assistance, reach out to us for a free scan to see how your business is listed across various directories. Fixing Issues with Your Citations If you discover issues with your citations or find that your business isn't listed in some directories, you have two main options: Manually Create and Update Accounts: You can create accounts on each directory site and update your business information manually. This approach can be time-consuming but gives you direct control over your listings. Use a Citation Management Service: There are systems and services designed to fix your listings and monitor them continuously. These services can save you time and ensure that your citations remain consistent and up-to-date. Homework For this week, we have a simple yet impactful homework assignment for you: Take a look at your local listings and identify any issues. If you need a free scan, let us know, and we can run one for you. Spend some time this week fixing any discrepancies in your citations. By ensuring your business information is consistent across all online directories, you'll improve your local search rankings and make it easier for potential customers to find you. Don't forget to like, comment, and subscribe to our channel for more SEO tips and tricks. Hit the notification bell so you won't miss any of our upcoming episodes in this series. If you found this video helpful, share it with other local business owners who might benefit from these tips. Thanks for watching, and good luck with your local SEO efforts!

In this rerun episode of the greatest hits of the Million Dollar Mastermind podcast, host Larry Weidel is joined by John Vuong, Owner of Local SEO Search. They explore John's journey from starting Local SEO Search with no prior SEO knowledge to becoming a leading firm in Canada through word-of-mouth referrals and consistent results. John highlights the importance of understanding and retaining ideal clients, building effective systems, and continuous process improvement for sustained growth. Additionally, he shares his personal story of overcoming challenges, born to Vietnamese immigrants in Canada, as well as his transition from traditional advertising sales to founding an SEO company.

This Legal Marketing Happy Hour episode dives into the evolution of digital marketing! Hosts Lindsay and Jim chat with criminal attorney Christopher Van Wagner about how the legal landscape has transformed from Yellow Pages to social media. Listeners will hear about the challenges and opportunities of the digital age, along with a glimpse into the future of legal marketing with a touch of humor.

This week we discuss the different standard for Catchers to enter the HOF versus other position players. Is it fair that those in the crouch can put up lower hitting numbers or does it feel right for their workload? For our This Week In Baseball, we discuss the unique Tri-Cornered Baseball Game from 1944. Three teams play in a round robin format to raise money for the war effort, but could something like this happen today?Our Hall of Famer this week is Stan Conveleski. He brings really good numbers in a short amount of time, but was it good enough for the three of us to keep him in? For our parting shots we speak on the life of Effa Manley, the majesty of the Perfect Game, and the ups and downs of collecting for "The Hobby".Enjoy our new crop of weekly commercials in between segments with USPS Baseball Stamps, Roger Maris' for cereal, and Cal Ripken for the Yellow Pages.Please join us as we discuss baseball topics and we continue our mission to make The Hall small. We hope you'll enjoy the ride.TimestampsThis Week In Baseball - 18:44Hall of Fame Discussion - 32:26Parting Shots - 44:47

In the latest episode of The Nick Fong Podcast, Nick interviews Melissa Goldstein, a leading real estate agent in San Diego and the official agent for the San Diego Padres for the last decade. Melissa discusses her transition from selling Yellow Page ads to excelling in real estate, sharing her effective strategies and insights into her role with the Padres. Melissa's journey showcases her adaptability and determination, with nearly 23 years in real estate and a strong background in cold-calling from her Yellow Page ad sales days. Her competitive spirit and focus on goals have enabled her to handle over 100 transactions annually throughout San Diego County, primarily working with sellers. A notable aspect of Melissa's career is her endorsement by the San Diego Padres, which has significantly enhanced her credibility and industry recognition, even though it represents a small fraction of her transactions. Melissa provides valuable advice for both buyers and sellers, highlighting the current market's opportunities and strategic benefits.

On the next Probably True Solar Stories, a feisty senior citizen is determined to haggle with a solar salesman to buy the solar system of her dreams. But her haggling plans fall through when an honest salesperson refuses to sell an installation at any price. Can they find the solar win-win?True Solar TakeawaysNot every home is a good fit for solar. The home may have too many trees or other obstacles that block the sun--and solar production. The home may need a new roof. The home's wiring or service panel may need an upgrade. A good installer will make an evaluation and let you know these things in advance of signing a contract.  You can always make these upgrades and go solar in the future. In general, solar installed on North-facing roofs will generate very little solar power, but in some areas, such as Southern California, it can make financial sense. However, for most of the U.S. and Europe, a South-facing roof is ideal. West and East are okay, and in some cases, may be better. If you live in Australia, a North-facing roof is great.Your solar installer should design the best system based on your roof and many factors. To find a good installer, get a referral from a friend who's already gone solar.Even with a friend's referral, always check out solar installer reviews on the internet. Yelp, Google Reviews, Angie's List, and the Better Business Bureau (BBB) will usually reveal the bad and good installers.After reading reviews and doing your homework, always get at least three quotes. You'll learn something about solar and your home's electricity usage with every quote.Beware of the installer's utility inflation rate when a proposal estimates your payback period and ROI. No one can predict utility rate inflation over the next 25 years. Just because your bill went up 10% for two years in a row does not mean it will go up 10% every year for the next 25 years.  You can find more buying tips on the internet. The most important thing is to get at least three quotes and compare them. If you're confused, ask the installer questions. If they get frustrated or pressure you to just sign without understanding the proposal, costs, and payback period, walk away. If you're not familiar with computers and the internet, find someone who is. Shopping for solar is complicated. You can't properly shop for a solar installer from ads in the Yellow Pages, no matter what special discounts are promised. If you can't go solar, your state may have community solar programs that allow you to go solar by "subscribing" to a large solar farm in your area. Search Google for "community solar in YOUR STATE" to learn about the available programs. Hope that helps!----- Visit ProbablyTrueSolar.com to sign up for the newsletter to learn about new episodes and live solar storytelling events. Support the show by visiting the merch store and buying a tee shirt! Learn how sponsors can be a part of Probably True Solar Stories and tell their own creative stories. Follow @SolarFred and/or @ProbTrueSolar on Twitter to discuss episodes Don't forget to: Subscribe to the show on your favorite podcast streaming service Rate Review, and Share!

Do you have a comment about this topic... Send us a Text Message. Click hereBefore the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions:Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information.Consideration stage: The potential client has identified the problem and is researching possible solutions.Decision stage: The potential client decides who to buy from.Advocacy stage: The client chooses whether to buy again and recommend the firm to others.Listen to this episode for a more Indepth explanation.Exciting news! Our $4,500 website promotion is now on sale for $2,250. This incredible deal includes an entire year of hosting, maintenance, and an online booking tool. Click here for ProWeb Legal Offer: https://lbms.us/product/proweb-legal-website-and-maintenanceGeneral Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Rick Bennink (Founder of Brand Ventures, Inc., PetJoy.com & 1Tac.com) discuss: - Rick's 1st start up, an independent Yellow Page company, and what he learned from that experience - PetJoy.com, Rick's big D2C pet subscription brand, and how he plans on targeting a 9 figured exit in 24 to 36 months - Capital 101: Strategic Growth (What to do & what not to do) - Infomercials & TV Advertising - What Rick's software does that allows him to grow his businesses - What verticals new affiliates should focus on in Rick's segment of the industry Get your Free Copy of "The Pay Per Call Revolution" now! Just pay shipping and handling: - (https://www.paypercallrevolution.com) Official Sponsor: MaxBounty - Sign Up as an Affiliate Here: (https://t.ly/wZrnH) Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/ Rick Bennink: BRANDEDOFFERS: https://brandedoffers.com/ 1TAC: https://www.1tac.com/ PETJOY: https://petjoy.com/ INSTAGRAM: https://www.instagram.com/rbennink111 LINKEDIN: https://www.linkedin.com/in/rick-bennink-5bb8b/

In hour two, there are 20 team names being considered with the Utah NHL team but we're not really fond of any of them. Do the Yellow Pages still exist? Hoch is hyped about Christopher Cross returning for a concert in South Florida. Plus, we discuss two situations that may unfold this summer regarding Jimmy Butler's place in the Heat org. 

My guest today is Composer/Producer/Engineer BZ Lewis who has worked on projects for Blame Sally, Roberta Flack, MTV, Microsoft, Mapplethorpe, World Poker Tour, Dateline, All My Children, The Shield, and Guitar Hero to name just a few.  In this episode, we discuss The Origin of BZ Big Spring, TX Tumbleweed Smith Reel to Reel Duplication Outlier Status David Koresh UT Austin Guilt Over Leaving Music Prophetic Dreams Starting a Production Company Making a Movie Moving From Texas Easily Digital Audio Riding a Bike San Francisco Studio Working in a Mall Music Store Media Creature Luck POPTUNA Company Splits Working with New Beginners Music Libraries Saving Early Frugal Living Work-Life Balance Yellow Page Crowd Matt's Rant: Taking the Weekend Off Links and Show Notes BZ's Site BZ's Dad's Site Credits Guest: BZ Lewis Host: Matt Boudreau Engineer: Matt Boudreau Producer: Matt Boudreau Editing: Anne-Marie Pleau  WCA Theme Music: Cliff Truesdell  Announcer: Chuck Smith         

Navigating the evolving landscape of home service industries, Bill Rossell and Alicia Johnston bring their combined expertise to the latest episode of "Can't Stop the Growth" CAMP Digital series with host Megan Bedford. With over a quarter-century of industry wisdom, Bill, CEO of LB Capital, delves into the transformation from print Yellow Pages to digital dominance, emphasizing a customer-first approach. As a seasoned coaching manager from Nexstar Network, Alicia advocates for strategic marketing planning up to six months ahead for SEO and quarterly flexibility. Together, they unpack the "four c's" - cash, collections, collaboration, and coaching - that are key to recession-proofing businesses. They spotlight the human touch in customer interactions, whether through digital platforms, print media, or direct mail, and highlight the value of internal and external branding consistency. Additional Resources: Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website  Connect with Megan Bedford Learn More About CAMP Digital Connect with Bill Rossell LB Capital, LLC Connect with Alicia Johnston Nexstar Network Connect with our Sponsor, GoodLeap More on PeopleForward Network Follow PeopleForward Network on LinkedIn 

Curious about thriving in the ever-evolving world of Digital Marketing?Explore the expertise of Peter Tandy, a seasoned professional with over 30 years of experience in the advertising industry. With successful careers in both Real Estate and Hospitality, Peter's journey began at US WEST in Minneapolis, where he contributed to substantial revenue growth in the Yellow Pages industry.Transitioning to AT&T during the digital revolution, he played a pivotal role in managing online platforms like yellowpages.com and yp.com. Renowned for his skills in new client acquisition and retention, Peter's clients have remained loyal advertisers, generating ongoing revenue.In 2020, he founded the boutique agency One Four Three Digital, continuing to offer online advertising campaigns for national and international clients, including Western Union and Rasmussen College of Business.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Reflecting on her career choices, Erin Sawyer tells us that one pivotal point stands out—a decision that involved moving her family across the country. This step triggered not only a geographical shift but also a change in Sawyer's professional life, when her work alongside a CEO ultimately fueled her aspirations to become a chief financial officer. She had always been so captivated by numbers that by the tender age of 5 she had determined that her destiny lay in accounting. Her initial steps into the corporate world at Honeywell Aerospace as a cost accountant laid the groundwork for years of steady career advancement. Yet, it was her transition from accounting to a more dynamic role in financial planning and analysis (FP&A) that sparked her true passion—driving business forward through strategic finance. Sawyer's tenure in the Yellow Pages industry during its transformational phase sharpened her skills in business transformation and strategic partnership, preparing her for the challenges ahead. However, it was an opportunity at insurance software provider Vertafore that finally aligned her with a CEO mentor, whom she greatly admired. This relationship deepened her expertise in operational excellence and marked a decisive step toward achieving her eventual CFO ambitions. 

On this day in 1966, the Scott Paper Company launched a promotion for disposable paper dresses. See omnystudio.com/listener for privacy information.

In this episode, Amanda recounts her transformative journey into the New Year following a challenging 2023. She shares the adventure of relocating to a different state, unveils future plans, and candidly explains the decision to temporarily halt the Period to Pause podcast. Witness themes of resilience and personal growth in the face of change as you tune in. Amanda's New Year road trip How Amanda intends to build a community for womxn Hard-hitting facts about healthcare management for womxn What's to come for Amanda this year: plans to introduce food, wine, and culture Why Amanda is pausing Period to Pause Resources mentioned in this episodeBumble YouTubeTikTokChelsea HandlerInstagramAbout Hazel ButtersHazel Butters is a sales trainer, speaker, and coach. She helps unenthusiastic salespeople to improve their sales pace, processes, and results – and have fun during the sales process. Armed with a phone and a copy of the Yellow Pages, she grew her first company to $3.2 million, which allowed her to expand her business from the UK to the United States. More than 1,200 entrepreneurs have attended her live 'Pick Up the Phone' and 'Sales Calls: What to Say After Hello' workshops. Alongside the team at Prompt Inc., she delivers Draft & Drill, a two-day intensive boot camp for early-stage sales teams, which has been attended by governments, startups, and Fortune 1000 company teams across America and Europe.Hazel resides in Massachusetts and helps sales teams across the globe improve results and maintain momentum in spite of market changes.Support the show!Want to learn more about us? Visit our website at www.periodtopause.com or send an email to amanda@periodtopause.comFollow us on Instagram: @periodtopauseFollow our Facebook Page: Period to Pause