Podcasts about Funnel

In this episode of the Coaches Compass, Mike shares what most coaches are getting wrong with their messaging and how to fix it. After hosting an entire workshop on messaging, it became very clear why so many coaches are missing the mark and struggling to attract high quality leads. Once this messaging shift happens, you'll notice a huge difference in your lead quality. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

You've got a lead magnet that people are downloading, but then...crickets? Let's fix that!In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It's not about fluff or filler, it's about helping your email subscriber see their problem differently so they're primed to buy before you ever pitch.If you've ever felt like your email funnel isn't selling the way it should, this episode is your behind-the-scenes look at what's missing, and how to fix it.TAKEAWAYS:A nurture sequence isn't just a warm welcome, it's a strategic series of emails designed to shift your lead's mindset and get them ready to buy.Unlike a welcome sequence, your nurture sequence focuses on your subscriber's pain points, assumptions, and logical next steps, not on you.The goal isn't to sell immediately, but to reveal new layers of their problem so your offer becomes the clear solution.Allison shares two concrete examples (including her own $80K email template funnel) to show how well-crafted nurture sequences do the heavy lifting before the pitch even hits.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Weeks available in 2026. If your nurture sequence feels unclear, or you're not sure what to say, what comes next, or how your emails are supposed to work together, this is exactly what we solve during a VIP Week. Click here to learn more.Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

If you sell a coaching program priced between $2,000 and $8,000, you've probably followed the usual advice: host a webinar, book strategy calls, and nurture leads over weeks of emails or DMs. It's time-intensive, often unpredictable, and easy to burn out.Now imagine skipping all of that, no live events, no calls, no outreach, and still converting total strangers into high-ticket buyers.That's what the Reward Funnel is built for. It turns cold traffic into high-ticket buyers through a self-paced journey, no calls, no DMs, no pressure. If you want a simpler way to sell, this could be it.Keep reading to see how it works and how to start using it in your own business.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

In this episode of the Coaches Compass, Mike goes into detail about why so many coaches are crushing with monthly workshops right now. No surprise, it starts with dialed in messaging. This episode will explain how to generate new clients each month with a simple process. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Most orthodontists think their biggest money leaks are in fees or overhead. But what if the real problem is sitting right at the top of your funnel—unchecked and unoptimized?In this episode, I walk you through how to dissect your practice's entire patient funnel heading into 2026. From lead generation to consult conversion to case acceptance, this is your chance to clean house, plug profit holes, and make this your most financially rewarding year yet. Whether you're a seasoned pro or just starting out, I break down the three types of orthodontists and where each gets stuck. My hope? That you're the kind who actually takes action.You'll also get clarity on the three ways to increase profits, why "scaling" and "growing" are not the same thing, and how to finally leverage your fixed costs—like rent and team size—into higher margins without burning out. This is the practical, brass-tacks business strategy no one taught you in residency—but it's exactly what will make the difference in your next 12 months.Quotes"You will never regret the days you took off.” — Dr. Glenn Krieger“You'll walk away with a 90-day plan, personalized by AI, based on everything you discussed—so you're not just inspired... you're activated.” — Dr. Glenn KriegerKey TakeawaysIntro & Funnel Framing (00:00)The 3 Ways to Make More Money (00:39)Why Scale over Growth (02:30)Your Overhead Isn't the Problem—Your Volume Might Be (03:40)Challenge for 2026 (04:30)Additional ResourcesWant help reviewing your funnel or figuring out where the money's leaking? I've coached hundreds of orthodontists through this exact process. DM me or reach out—I'd love to support you as you make 2026 your strongest year yet.And if you enjoy the podcast, take a moment to share it with a colleague. Let's raise the bar across the entire profession.

Top 10 Mental Skills Every Athlete Needs to Master Grab the list here: https://t.co/yoaXVzPw9H-This Episode is Brought to you by:Champions Adjust Use code CAPod10 for 10% OFF

This has gotten some traction and deserves a look. Context is required. The Middle East Forum wrote an investigative article claiming that the church was one of the major US donors to charities associated with Hamas and The Muslim Brotherhood. There are certainly some red flags, but we need to understand how the Middle East works. And this is not the first time these allegations have been made. Website: cwicmedia.com

Trying to grow your business without burning out? In this episode, I'm sharing the exact funnel I'm testing in real time — daily reels, one high-intent story, and a $5 Instagram ad that actually grows your audience (without buying followers). It's scrappy, doable, and built for the one-woman show. If you're stuck on what to post or how to sell without spiraling, this one's for you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 13:39 BUSINESS NUGGET: Starts at 16:12 RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 554 – WHAT MOST FUNNELS MISS (AND WHY IT'S COSTING YOU MONEY) EPISODE 545 – 3 STEPS TO MOVE YOUR OFFER FORWARD EPISODE 505 – LET ME SAY THIS ONCE…LET THEM…& MORE EPISODE 445 – MUST HAVE HIGH INCOME SKILLS EPISODE 405 – HOW TO STAND OUT FROM THE CROWD EPISODE 355 – WHAT THEY DON'T TELL YOU EPISODE 305 – YOU ARE CUT OUT FOR THIS EPISODE 255 – THE IMPORTANCE OF MENTAL HEALTH EPISODE 205 – THIS IS YOUR SIGN EPISODE 155 – LATEST PINTEREST UPDATES FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Most B2B podcasts fail because they skip strategy and jump straight to recording. In this solo episode of Pipe Dream, host Jason Bradwell breaks down B2B Better's Podcast to Pipeline Framework, a six-step system designed to turn a podcast from a “nice content idea” into a revenue-generating GTM asset. Jason's core point is that marketing strategy matters more than microphones. The goal isn't to ship episodes, it's to create commercial momentum. That's why B2B Better positions itself as a podcast marketing agency, not just a production company: a podcast should drive pipeline, create revenue, and ultimately turn a profit. Anything else becomes a vanity project that dies after a handful of episodes. From there, he walks through the six phases: 1) Strategy development (the most skipped step). Instead of asking what gear to buy, brands should define what success looks like, who the audience is, and what messages matter. Jason runs strategy workshops with stakeholders across marketing, sales, product, and leadership to build a “show blueprint” that clarifies the what/why/who/how and prevents random feedback from derailing things later. 2) Funnel mapping. Most companies treat podcasts as top-of-funnel awareness only, but Jason argues podcasts can move buyers through awareness, consideration, evaluation, and conversion when you map content intentionally. He introduces B2B Better's distribution grid to align segments and content to different buyer awareness stages and distribution paths. 3) Pre-production. This is the setup work that makes recording smooth: scripting, guest booking and research, and establishing visual/audio treatments so the show feels consistent and intentional. 4) Creative treatment. Here Jason draws a key distinction: production is editing raw footage into a finished episode, while producing is editorial oversight and strategic control to ensure the episode hits the right messages. Many brands only buy production, but what they really need is a producer who can guide the conversation and keep the content aligned to the goal. 5) Integrated campaigns. Distribution and promotion shouldn't be “repurpose one episode into 100 assets.” Jason pushes back on that trend because it often creates redundant content that doesn't move the needle. Distribution has to match the objective: brand awareness might mean short clips plus paid spend; ABM might mean sales enablement and targeted account plays. 6) Reporting and optimisation. A show isn't static. Someone needs to review performance at the episode, channel, and show level with what's working, what isn't, and what market feedback is signaling and then feed that back into strategy (stay the course, pivot, or double down). If you're launching a B2B podcast or already have one that feels like it's going nowhere, Jason's framework is a practical way to treat podcasting like the GTM asset it should be, align every phase to commercial outcomes, and avoid the “six episodes then abandon it” trap. 00:00 - Introduction: From concept to commercial results 01:30 - Why B2B Better is a podcast marketing agency 03:00 - Phase 1: Strategy development and the show blueprint 06:00 - Phase 2: Funnel mapping and the distribution grid 09:00 - Phase 3: Pre-production essentials 11:00 - Phase 4: Creative treatment - producing vs production 14:00 - Phase 5: Integrated campaigns and smart distribution 17:00 - Phase 6: Reporting and optimisation 20:00 - How to get started with B2B Better Connect with Jason Bradwell on LinkedIn Check out Jason's several tools in building guest lists: HubSpot CRM Clay Apollo Explore B2B Better website and the Pipe Dream podcast 

When conversions stall, the instinct is to tweak pages, emails, and ads. But no amount of funnel optimization can compensate for an unclear offer.

As a business owner, you have to create top of funnel content if you want to generate leads. There's been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I'm debunking the myth that YouTube is better than audio only podcasts for visibility and lead generation, and sharing what is actually needed to leverage YouTube and audio only podcasts for your top of funnel.In this episode, I'm giving you all the tea on:Being realistic when deciding which platform is best for youHow both YouTube and podcasts are effective platforms for top of funnel contentHow your podcast can serve as the top, middle, and bottom of your funnelResources Mentioned in Today's Episode:Apply to the Evergreen Marketing Accelerator to get support with turning your podcast into a sales funnel Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For...

Today we have Andrew Northern, Principal Security Researcher at Censys, discussing "From Evasion to Evidence: Exploiting the Funneling Behavior of Injects". This research explains how modern web malware campaigns use multi-stage JavaScript injections, redirects, and fake CAPTCHAs to selectively deliver payloads and evade detection. It shows that these attack chains rely on stable redirect and traffic-distribution chokepoints that can be monitored at scale. Using the SmartApe campaign as a case study, the report demonstrates how defenders can turn those chokepoints into high-confidence detection and tracking opportunities. The research can be found here: From Evasion to Evidence: Exploiting the Funneling Behavior of Injects Learn more about your ad choices. Visit megaphone.fm/adchoices

The Discomfort of the Sales Funnel Have I said how funnels feel icky to me? Well, hey there. Welcome back. Do you like funnels? I don’t mean like for refilling your oil or delicious funnel cakes. I mean, well, let’s let’s talk about this. So, as many of you know, there’s a concept called the sales funnel. It’s a process where you get someone into a process and kind of help them along the way to purchase your product. Now, you don’t see this that often with physical products. There’s a whole different way of dealing with that, but you do see it for services, especially certain kinds of services. And sure enough, if it’s a service that kind of gives you pause, it’s probably one that has a funnel associated with it. Funnels don’t feel good, no matter how well they’re built. And if you’re like me, you know right away when you’re in one. Are you in one now? Are you thinking that right now that by listening to my podcast, you’re in my funnel? Because if you’re listening to the podcast, doesn’t it mean that you’re starting to kind of buy into how uh I approach things, which means you might actually buy one of my books and then you might actually hire me to speak or to coach you. So, Mark, isn’t this a funnel? Well, not intentionally. I mean, there’s nothing making you move forward. Nothing in this podcast builds momentum. There is a bumper at the end right when you normally turn it off that says, “Hey, if you like this, you know, you can buy my books or do this or do that or whatever, but it’s not really a funnel. My books tell you a little bit about the other stuff that I do, but mostly they just say, “Hey, here’s the other stuff I do.” And uh if you want to rate this, that’d be great. I don’t go out of my way when it comes to coaching people to shove them into a funnel either to get them to pay, to get them to buy. I want them to make an informed decision. So, does that make me definitely not an expert on funnels? It definitely makes me someone who doesn’t construct them very well because I’m too focused on the product. Funnels vs. Professional Processes Attorneys don’t really need a sales funnel because they have sort of a a process in place. You go talk to the receptionist or their secretary and then make a plan to have a consult and then go from there. There are engagement letters and so forth. The same is true for real estate. If if you’re looking at a home, then typically the site you’ve looked at the home on is already tracking you, your IP address, everything. It’s very detailed and it’s kind of cool and it’ll keep reaching out to you and touching you and saying, “Hey, uh, you know, you looked at this 3 days ago, blah blah blah.” So, that’s a a funnel. A Personal Encounter with a Pushy Funnel Having said all of that, let me tell you about the experience I just had which is prompted me to do this for you. As you know, if you’re an avid listener that some of these recordings are 10 minutes long about things like this that we can learn together with and some of these recordings are about an hour long and there are people that I find super interesting that I hope you find as interesting. Sometimes I have to pursue someone for a while and it’s just because they’re very popular. They’re public figures. They’re busy. they have a certain kind of schedule or, you know, they may need a little bit more vetting of me to finally get back to me. But all in all, it it works pretty well. And again, as I said in the CEO mindset, people of the kind of mindset that I typically ask on the show where people will say, “Okay, let’s do it.” And then 2 days later, we’re doing it. In addition to having people on my show, I typically appear on other podcasts and shows. So, every so often I’m approached and I have a service uh that I use and every so often I get an email that says, “Hey, would you like to be on the show?” and and so on so forth. And different people have different processes. Some people are like me where they are the booker as well as the person conducting the interview. So, other some people have some buffers in between. Well, I recently agreed to one of these fact-finding 15-minute meetings only to find that the meeting was actually 30 minutes and only 15 minutes was spent on me and the rest of the time was trying to shove me into this person’s funnel in which this person sort of sold something that they believed I would benefit from. and it only cost $10,000. Now, for me, they would do $9,000. It was obvious to me from the moment the first question was asked, I knew that question had nothing to do with my appearance on the show and had everything to do with this funnel. Have I said how funnels feel icky to me? because I’m naively under the belief that you can actually have a customer interaction in which you sort of vet them while they’re vetting you and you’re not shoving them into a funnel. Because again, I think a funnel is something different than a process. A process is just saying, “Hey, you know, I kind of I kind of want to talk to you. You seem to be interested.” And you could argue and say, “Well, Mark, that is a funnel.” But a funnel by its physical shape kind of shows you how you get to the point where you’re falling. You’re you’re you’re you’re trapped. You’re you’re being plunged faster and faster until the end of it. The Financial Pressure Cooker And that’s how I felt for a number of minutes. At the very tip of this funnel, where I was swirling at nearly the speed of light, I was then told that I could pay for this using credit cards and that I should put the total on a credit card to give to them. And then I should put that total from that credit card onto another credit card and keep rolling it around. And that way I could, and I quote, avoid the interest. Oh, now correct me if I’m wrong, if you disagree with me, but if you’re telling someone how to pay for something and you’re coming up with very clever ways to do it, you’re not really focusing on the process or the solution. Now, of course, if you have a payment plan in place, if it’s something that you can do via subscription, if you have various products, and everyone does. Everyone from real estate to banking and so forth, typically have some sort of product or financial product. People who sell higher ticket items typically partner with merchant accounts. The very basic level is that you accept credit cards and then it gets better from there. you actually accept bank transfers and you actually accept different kinds of payment methods like Apple Pay and so on and so forth. Even in banking, there are products or different kinds of savings accounts. But if you’re wrangling someone to sort of go into a gray area financially, you know, sometimes very not that often, I I sort of wish I did the video portion of this because you’d see the look on my face. It was just incredible. Integrity Over Tactics So, I think this is a really spicy lesson for for myself and and for other people. If you do have something like a service that is sold using what you call a funnel or your boss calls a funnel or your company calls a funnel, then I think it’s the most mindful thing to do to consider how your customer sees it. Does your customer see the funnel or is it invisible? I’m sure there are people who are sales experts who talk about that all the time where they say if you can’t see the selling then you’re doing it right. I don’t know how to make you a million dollars overnight. I do know how to show you how to have integrity and to have a good product. I can tell you that human beings want to be treated as human beings. And I can tell you that you, someone who’s listening to this podcast, is probably someone who knows all of that right now. It’s probably how you conduct yourselves. You are probably someone who really does operate with integrity that you will probably even pass up what some would consider to be an easy sale because you know in the long run it’s probably not a good fit for your client and might actually cause some hardship. So I want to say if you’re that kind of person and my bet is on the fact that you definitely are that kind of person and kudos to you. Kudos to you for having integrity and trying to just have the best product or service or both and not the best funnel and thanks for allowing me to share that with you. I appreciate you Thought-Provoking Questions About Your Sales Funnel Does your sales process feel like a helping hand or a trap door? Think about the customer journey. Is it a series of informed decisions they make willingly, or does it feel like they are being pushed faster and faster toward a transaction they might not be ready for? Is your funnel “visible” to the customer? Can your potential client feel the mechanics of the sale happening to them? If they can sense that your questions are designed solely to qualify them for a sale rather than to understand their needs, the integrity of the interaction is compromised. Are you prioritizing the product or the payment method? If a significant portion of your sales conversation is spent explaining clever or gray-area financial gymnastics to afford your service, have you lost focus on the value of the solution itself? Would you pass up an easy sale for the sake of integrity? If your funnel works too well and captures people who aren’t actually a good fit, do you have the integrity to let them go, or does the system demand you close the deal regardless of the long-term hardship it might cause the client? Would you think a simple to-do list that allows you to throw things into the future for follow up would help you feel less pressured to keep nagging people? If so, check out checkmark.

Today we have Andrew Northern, Principal Security Researcher at Censys, discussing "From Evasion to Evidence: Exploiting the Funneling Behavior of Injects". This research explains how modern web malware campaigns use multi-stage JavaScript injections, redirects, and fake CAPTCHAs to selectively deliver payloads and evade detection. It shows that these attack chains rely on stable redirect and traffic-distribution chokepoints that can be monitored at scale. Using the SmartApe campaign as a case study, the report demonstrates how defenders can turn those chokepoints into high-confidence detection and tracking opportunities. The research can be found here: From Evasion to Evidence: Exploiting the Funneling Behavior of Injects Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Coaches Compass, Mike goes into detail about business growth and how it can look different than you expect. It doesn't have to include doing more or grinding harder. It can actually mean simplifying and doing less. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Pilothouse's Taylor Cain and Aves break down how to merge creative strategy with merchandising to win Q1. This is the planning season where smart brands lock in the building blocks for scalable growth—and avoid wasting paid budget.For DTC marketers planning evergreen creative and site strategy in Q1...Why Q1 is the time to de-risk creative investmentsHow to connect merch and creative across the entire funnelWhat emotional truths are, and why they drive actionHow to create merchandising that aligns with user intent (without sounding like a pitch deck)The subtle difference between price-based and identity-based offersWho this is for: Media buyers, growth leads, and brand-side marketers aiming to improve conversion and site experienceWhat to steal:The linear structure Taylor uses to build conversion flowsAves' 3-step audit for understanding persona behavior onlineWhy great PDPs start with emotion, not featuresTimestamps:00:00 Merchandising in ecommerce and cognitive competition02:45 Why shoppers visit multiple brands before buying05:10 Bringing the in-store experience into digital creative07:20 Funnel congruency and full-funnel merchandising09:40 Merchandising on social feeds beyond direct competitors12:10 Information architecture and emotional storytelling on PDPs14:05 Selling identity and ritual instead of product features18:30 How Meta optimization and Andromeda affect merchandising20:40 Practical merchandising spot checks for brandsHashtags:#ecommercemarketing #digitalmerchandising #dtcbrands #paidmedia #creativestrategy #conversionoptimization #brandstrategy #marketingfunnels #metamarketing #shopifybrands #performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF579Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

When business problems, family drama, and personal crises hit you all at once, most people either shut down or escape into distractions. But there's a third option; a learnable mental skill that separates six-figure earners from those who burn out. In this episode, Igor reveals how to compartmentalize multiple urgent situations without losing your mind, staying focused under pressure, and handling increasingly complex challenges as you scale.

Today, we're fixing something that's been driving coaches nuts:All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.Because some of these posts look legit…But in reality, they're just the beginning of somebody else's funnel.So the real question is:How do you tell if something is legit… or if you're about to get pitched?In this episode, I'll walk you through:Why coaches get targeted so much onlineThe open-ended questions to ask before you say yesHow to check audience quality (so you don't waste your time)What to research before you hop on a callHow to stop feeling like you're “missing out” if you don't respondIf you're a new or newish life coach trying to get clients online and you feel bombarded by “opportunities”… this is for you.Drop me a line and share your thoughts!Meet Your Host: Hey, I'm Michelle — The coaches' coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can't help but say, “OMG, that's who I need!” More clarity, more clients, more champagne moments.

Pre-order The Forever Strong PLAYBOOK today to unlock over $400 in free bonuses and learn how to build the muscle, resilience, and metabolic health that actually determine how well you age. https://drgabriellelyon.com/playbook/Want ad-free episodes? Subscribe to Forever Strong Insider: https://foreverstrong.supercast.comIn this episode, Gabrielle Lyon sits down with Leila Hormozi to discuss the journey from grit to empathy in both personal and professional life. Leila shares candid stories of building her first business, the sacrifices involved, and how her experiences in fitness shaped her entrepreneurial mindset. The conversation explores the value of failure, the importance of discipline, and what it truly takes to achieve business success, reflecting on the unique challenges and rewards that women encounter in leadership roles.Gabrielle and Leila also open up about balancing ambition, relationships, and personal well-being. They address how to build trust, practice self-belief, and handle the pressures of being public figures with authenticity. You will find practical insights on navigating discomfort, the importance of continuous growth, and on creating a fulfilling life based on clear priorities and honest reflection. The episode is filled with relatable stories and actionable advice for anyone focused on self-development and leadership.Chapters: 0:00 – From Grit to Empathy: How Leila's Perspective Shifted1:33 – Why Fitness Built the Foundation for Business Success3:38 – Confidence, Self-Belief, and the Difference Between Rookie and Seasoned Entrepreneurs8:23 – Discomfort, Anxiety, and Paying the Price for Growth12:58 – Becoming Public-Facing and Outgrowing the Persona You Created16:01 – Creating Content Without a Funnel or Ego-Driven Motives19:32 – Why Fewer Women Teach Business at Scale22:42 – What Actually Makes a Business Legitimate24:23 – Trust, Relationships, and Learning to Trust Yourself26:38 – Success vs Happiness and the Tradeoffs People Ignore31:56 – Sacrifice by Season: Constraints, Focus, and Capacity35:14 – Personal Trade-Offs and the Real Cost of Success36:50 – Growth Levels Are About Exposure, Not Time37:25 – Why You Should Stress Yourself Out More (Short-Term)43:04 – Social Media, Authenticity, and Being Fully Human46:15 – Reading Psychology and Understanding Culture48:19 – Maintaining Relationships Between High Achievers54:19 – Renegotiating Relationship Roles as Life Evolves59:54 – Belief Is an Output, Not an Input1:04:07 – Changing Your Relationship With Discomfort1:04:55 – What's Next: Expansion, Health, and Long-Term VisionThank you to our sponsors: OneSkin - Get 15% off at https://www.oneskin.co/ with code DRLYONBodyHealth - Get 20% off your first order with code LYON20 https://www.bodyhealthaffiliates.com/73L4QL3/7XDN2/Bon Charge - Save 15% at https://boncharge.com/ with code DRLYONFind Leila Hormozi at:

What you'll learn in this episode:Why celebrating action matters more than celebrating resultsSEO and blogging fundamentals that generate organic leads over timeThe real secret to creating video content—even if you hate being on cameraHow to “subliminally” promote real estate on Facebook without sounding salesyHow to leverage upcoming new construction to get ahead of the marketWhy consistency beats perfection every time (done > perfect) To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Right now, you feel like you have to fight for every single sale in your business. You want your business to start working for you too. You want more *DINGS* on your phone while playing with your kids at the playground.That's where funnels come in! A funnel probably sounds super complicated in your brain right now because you're picturing this long drawn out process full of automations and tech that makes your head spin.You're not alone in that feeling, that's exactly why so many coaches push off having funnels for YEARS - but it doesn't have to be so complicated.In this episode I am going to walk you through the different types of funnels in your business, which type is CRUCIAL in your business, and which is optional (but ideal), what stage of business you should implement funnels, the simple 3 step funnel you can add right now, the different ways to market your funnel, and how to test it.Let's dive in!Want to connect?Let's connect where I hang out most, on Instagram @bossladyhaileyWant FULL support from me to scale your business while balancing mom life (funnels, product suite, sales proces, backend, and more)? Apply to join us inside of The Joyful MAMA Coach!My *NEW* Mastermind kicks off in February 2026, click here to learn more and apply!

In this episode of the Coaches Compass, Mike explains the new era of lead generation and the psychology that makes it work. Most coaches rely on old tactics that haven't worked since 2020. If you want to enroll new clients in 2026, you must play by the new rules. Tune in to this episode to find out what they are. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Send us a textWe unpack a simple offer path that moves buyers from cold to ready by matching their awareness at each step. Lead magnets clarify symptoms, active generators reveal solutions, micro offers create quick wins, pop-up offers validate demand, and milestone-based main offers sell with less friction.• purpose of a lead magnet as list builder for cold audiences• matching messaging to symptom-level awareness• using active lead generators to demonstrate solutions• deploying micro offers for single-outcome wins• validating new services with pop-up offers• building main offers as milestones to reduce objections• linking each step with clear next actionsIf this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what's actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It's $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Max and 99 are back for another round of Show Notes. They tackle the good, the bad and the ugly of the news. Thanks for tuning in! Chapters Intro: 00:06:13 Emails: 01:16:39 Memberships: 01:32:02 Reviews: 01:35:28 Outro: 01:36:04 Resources Mother Jones: RFK Jr. Just Flipped the Food Pyramid to Create a Funnel of Performative Masculinity UNFTR Resources Video: The Truth Behind Maduro's Capture | It's Not What They're Telling You Video: BRICS Takes Over: India's Plan to Dethrone the Dollar -- If you like #UNFTR, please leave us a rating and review on Apple Podcasts and Spotify: unftr.com/rate and follow us on Facebook, Bluesky, TikTok and Instagram at @UNFTRpod. Visit us online at unftr.com. Join our Discord at unftr.com/discord. Become a member at unftr.com/memberships. Buy yourself some Unf*cking Coffee at shop.unftr.com. Visit our bookshop.org page at bookshop.org/shop/UNFTRpod to find the full UNFTR book list, and find book recommendations from our Unf*ckers at bookshop.org/lists/unf-cker-book-recommendations. Access the UNFTR Musicless feed by following the instructions at unftr.com/accessibility. Unf*cking the Republic is produced by 99 and engineered by Manny Faces Media (mannyfacesmedia.com). Original music is by Tom McGovern (tommcgovern.com). The show is hosted by Max and distributed by 99.Support the show: https://www.unftr.com/membershipsSee omnystudio.com/listener for privacy information.

In this episode of the Coaches Compass, Mike breaks down 2 things that are necessary to solve your lead generation struggles. It's easy to assume that you aren't generating enough leads but if these two things are missing, then you're leaving a ton of opportunities on the table. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

You validated the idea. You built the page. Maybe you're even getting traffic. And yet… the conversions don't match the effort. In Part 2 of our interview with Samir ElKamouny, we shift from "prove the concept" to conversion rate optimization—the discipline of diagnosing what's actually limiting growth and improving the parts of your funnel that matter most. This isn't about chasing shiny marketing tactics. It's about execution: the kind that turns a funnel from "pretty good" into "predictable." About Samir ElKamouny Samir ElKamouny is an entrepreneur and marketing expert who believes execution is everything—an early lesson inspired by his father's legacy of big ideas. He has helped scale businesses by pairing strategic action with a commitment to impact, guided by values such as Freedom, Happiness, Health, Family, and Spirituality. In this episode, that philosophy becomes funnel execution: identify the bottleneck, prioritize the 80/20, and optimize what's already working. Conversion Rate Optimization Starts With One Question: Where's the Constraint? Many teams skip straight to A/B testing headlines or tweaking button colors. Samir takes a more surgical approach. Before you optimize anything, you need to know what kind of problem you have: Do you have a traffic problem? Or do you have a conversion problem? Because those are different fixes. If you're not getting enough visitors, obsessing over landing page micro-changes won't move the needle. But if you are getting traffic and still not getting demos, leads, or signups—then you've got a conversion bottleneck, and conversion rate optimization is exactly the right tool. Bottleneck First Traffic problem = distribution. Demo problem = messaging, offer, trust, friction, or flow. Diagnose the constraint before you "optimize." Use the 80/20 Rule to Avoid Busywork Samir's funnel advice lines up with how great engineers debug systems: don't touch everything—find the one thing causing most of the pain. That's the 80/20 rule applied to marketing and funnels: A small number of pages create most conversions. A small number of objections block most sales. A small number of steps create most drop-off. When you apply conversion rate optimization well, you're not "improving your funnel" in general. You're improving the one point that's limiting everything downstream. A practical example: if you're generating leads but no one books calls, the issue probably isn't your top-of-funnel content. It's the handoff—your booking experience, your follow-up, or the clarity of what the call is for. The "Two-Second Clarity Test" for Positioning Samir emphasizes something that's brutally simple—and incredibly effective: When someone lands on your page, they should understand what you do in about two seconds. Not "kind of." Not "after reading three paragraphs." Two seconds. That clarity acts like a conversion multiplier. If visitors are confused, they don't scroll. They don't click. They bounce. And no amount of A/B testing can fix a page that doesn't communicate the offer. Two-Second Clarity Test: Can a first-time visitor instantly answer: What is this? Who is it for? What outcome do I get? If not, start there. Don't Test What Nobody Sees One of the most actionable parts of Part 2 is Samir's reminder to test based on attention, not opinions. Teams often test sections that aren't getting seen or clicked because they "feel important." But if users never reach that section—or don't interact with it—optimizing it is wasted effort. Instead, focus on experiments where user engagement is highest: above the fold the primary CTA area pricing/packages booking forms the first "proof" section (testimonials, logos, outcomes) That's how you make conversion rate optimization practical: test the parts of the page that actually get traffic, eyeballs, and clicks. A Simple Conversion Rate Optimization Framework You Can Use This Week Here's a clean execution loop you can run without overcomplicating it: Pick one conversion goal (demo booked, lead submitted, trial started). Locate the biggest drop-off (analytics + recordings + basic funnel tracking). Form one hypothesis ("People don't trust us yet," "Offer is unclear," "Form is too long"). Make one meaningful change (not five at once). Measure the result and keep only what improves the goal. That's it. Clear goal. One bottleneck. One change. Real measurement. Closing Thoughts: Optimize the Constraint, Not Your Ego The best part of Samir's approach is that it respects reality. It avoids "marketing theater" and focuses on execution that produces outcomes. If you want conversion rate optimization to work, don't start with cleverness. Start with constraints: Where are people dropping off? What do they not understand? What stops them from taking the next step? Fix that one thing, and the whole system improves. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Business Tune-Up Checklist: How to Refresh, Refocus, and Reignite Mid-Year How to Succeed with Digital Marketing for Small Businesses Close Deals With LinkedIn Building Better Foundations Podcast Videos – With Bonus Content

✨ Register for the LIVE Workshop on 1/15: The Freedom Funnel BlueprintIf you've been stuck overthinking how to build your first funnel, this episode is your push to finally start! I'm sharing how my very first funnel that I built during my first pregnancy doubled my business revenue, brought in consistent $30K months, AND more importantly, allowed me to take a 3-month maternity leave with my oldest daughter.I'm also walking you through the three core steps to create a simple, strategic sales funnel: defining your funnel goal, mapping out a strategy that fits your offer, and building a minimum viable version you can launch fast.You'll learn why you don't need a perfect funnel, just one that works — and how to avoid the overwhelm and start taking action TODAY. If you want to stop trading time for money and start scaling more sustainably, this is your roadmap to finally make it happen in 2026.

Send us a textIn this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it's reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.In this conversation, we cover:Why the traditional sales funnel is officially brokenHow AI is changing buyer intent, discovery, and decision-makingThe rise of “signal” over SEO and paid trafficWhy AI won't replace your job—but someone who knows AI mightHow roles like OSCs, sales teams, and marketers must evolveThe growing need for a Chief AI Officer (CAIO) in homebuilding organizationsThis episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.

Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell. In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you've ever wondered why your emaill funnel isn't selling (or where to even begin building one), in this episode you'll learn the three things that actually create sales in your email funnel, and the three things you've probably been told matter, but absolutely don't.TAKEAWAYS:If your email funnel isn't selling, the problem started before the pitch, and most likely, with your lead magnet.Your email nurture sequence isn't fluff, it's the most powerful sales tool in your entire email funnel when done right.Selling starts with safety. When your subscribers feel seen and supported, they're far more likely to buy.Your email pitch sequence must speak to all 7 buyer types in your audience, and not a single one of them needs more education.If you want your email funnel to stop collecting dust and start making sales, it's all about intentional structure, not last-minute copywriting.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Send us a textMarketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche.We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today's landscape.What You'll Learn[00:00] Why the traditional marketing funnel is outdated[01:32] How the marketing theme park reflects modern buying behavior[02:28] What it actually means to stand out in a crowded market[04:44] Why transparent pricing builds trust faster[07:05] How word-of-mouth still cuts through digital noise[08:59] Why experience now drives conversions[09:29] How to capture attention in a short attention economy[21:46] Why customers need multiple ways to buy from youKey TakeawaysVisibility alone no longer convertsDifferentiation matters more than perfectionClear pricing builds confidenceSmall experience upgrades create big impactAttention is earned in secondsSimplicity increases salesCustomers choose their own buying pathGuest BioBecca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK's leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world.Links and ResourcesGet Tickets for Wedding Pros Live in London or Ireland in March of 2026!Follow Becca Pountney on InstagramBecca's Podcast: Wedding Pros Who Are Ready to GrowWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Funnel Down Defense Visit https://teachhoops.com/  for defensive system breakdowns, drill progressions, and practice plans that will help you install and master funnel down principles to transform your team's ability to protect the rim and defend ball screens. In this episode, we dive deep into one of the most effective defensive philosophies for high school basketball: funnel down defense, where perimeter defenders force ball handlers toward help and shot blockers rather than allowing penetration to weak side or baseline. This systematic approach prioritizes protecting the paint, eliminating layups, and forcing contested mid-range shots and outside jumpers—exactly the kind of shots high school players struggle to make consistently. We break down the core principles that make funnel down defense work: aggressive ball pressure with proper angles, baseline denial on the wings, hard hedging or showing on ball screens to force middle penetration, and active help-side rotations that arrive before the drive. You'll learn specific footwork and positioning techniques for on-ball defenders, the exact positioning for help defenders in the lane, communication systems that keep everyone connected, and how to recover and closeout when the ball is reversed. We also discuss common mistakes teams make when trying to implement funnel down concepts—like passive ball pressure that allows easy middle drives, late help that results in layups, or overhelping that creates wide-open threes. This episode provides detailed teaching progressions for installing funnel down defense: starting with individual defensive stance and angles, building to two-on-two shell situations where help concepts are introduced, progressing to full five-on-five team defense with proper rotations, and finally competing against live offense with ball screens and actions. We address how this defensive philosophy affects your big men's positioning, what kind of athletes you need to run it effectively, and adjustments you'll need to make against elite ball handlers or three-point shooting teams. Whether you're tired of giving up easy baskets in the paint or looking for a defensive identity that maximizes your shot blocker's impact, you'll gain a complete framework for building funnel down defense that protects the rim and forces opponents into low-percentage shots. funnel down defense, basketball defensive system, paint protection basketball, rim protection defense, ball screen defense, help defense basketball, defensive philosophy basketball, forcing middle defense, baseline denial basketball, hedging ball screens, defensive rotations basketball, high school defense coaching, team defense concepts, defensive angles basketball, help side defense, defensive positioning basketball, teaching team defense, defensive drill progressions, shell drill defense, closeout drills basketball, on-ball defense coaching, defensive communication basketball, protecting the paint, defensive schemes basketball, basketball defensive strategy, forcing contested shots, defensive footwork basketball, team defense installation, Wisconsin basketball defense, defensive system coaching SEO Keywords: Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Built for the Edge, Kehla G names a quiet tension many entrepreneurs are feeling but struggling to articulate. They're visible. They have leads. They've built funnels, offers, systems, and pathways that look “right” on paper — yet conversion feels heavier than it should. Momentum stalls. Decisions slow. And passive strategies that once worked now require constant effort to sustain. Rather than diagnosing this as a messaging or positioning issue, Kehla points to something far less discussed: orientation. This episode explores what happens when businesses are built to move people toward outcomes without accounting for how people are actually arriving — emotionally, energetically, and neurologically. It challenges common assumptions about “meeting people where they're at,” questions the confusion between attention and readiness, and examines why pressure-based funnels no longer land in a more discerning market. Through a vivid highway-under-construction metaphor, Kehla invites listeners to consider how the quality of movement through their business — not just the destination — may be shaping client behavior, hesitation, and decision-making. This is not an episode about fixing funnels or optimizing copy. It's an invitation to notice what becomes visible when those explanations stop working. The conversation closes at the threshold, opening into a deeper inquiry around timing, inner authority, and what it takes to build a business that can actually hold the level of discernment present now. Sign up for the Gene Keys Compass Calendar (Early bird until Jan 7th: KEYEDIN44 at checkout to save $44) Kehla's Website Follow Kehla on IG Kehla's Free Resources  

When business problems, family drama, and personal crises hit you all at once, most people either shut down or escape into distractions. But there's a third option; a learnable mental skill that separates six-figure earners from those who burn out. In this episode, Igor reveals how to compartmentalize multiple urgent situations without losing your mind, staying focused under pressure, and handling increasingly complex challenges as you scale.

In this episode of the Coaches Compass, Mike outlines everything that he's leaving behind in 2025 that will not carry forward in 2026. I highly recommend you listen if you're interested in leveling up as a business owner. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this powerful case study, we explore how Colleen Freeland Kachmann, founder of Emotional Sobriety Coaching, completely transformed her business using private podcasts. After experiencing a $40,000 loss in Q1 2023, Colleen implemented a strategic private podcast funnel that helped her clear over a million dollars since then, now generating approximately $150,000 per month. Discover how she uses private podcasts to pre-qualify leads, achieve a 40% close rate on $7,800 programs, and create an experience so compelling that clients want matching tattoos. Topics CoveredTransition from friction-heavy webinar funnels to seamless private podcast systemsUsing private podcasts as both lead magnets and pre-call preparationCreating multiple specialized feeds: onboarding, Q&A, partner support, and restart feedsImplementing 15-minute tech support calls as relationship-building touchpointsAchieving sales without calls through effective pre-framingContent creation workflow and repurposing strategiesBuilding 95% client satisfaction rates through audio deliveryLinks MentionedWebsite: https://emotionalsobrietycoaching.comYoutube: https://www.youtube.com/@hangoverwhispererInstagram: https://www.instagram.com/thehangoverwhisperer/TikTok: https://www.tiktok.com/@hangoverwhispererFacebook: https://www.facebook.com/recoveriwthcolleenPodcast: https://itsnotaboutthealcohol.comhttp://app.helloaudio.fm/feed/c413618c-2435-4bbf-8109-049e275cc96a/signupMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Most funnels don't fail quietly. They drain your time. Your energy. And your belief that this shit can actually work. So I tested every (yes, every) funnel so you don't have to. VSLs. Webinars. Challenges. Tripwires. Quiz funnels. DM scripts. All of it. It took me nine months, and more money than I care to admit. And here's the truth no one wants to say out loud: Most funnels suck. Unless you're already internet famous… Have a massive following… Or host a podcast with Tim Ferriss… Almost any funnel can work. But what about the rest of us? What if you're just a damn good coach who wants great clients consistently? Without living inside content calendars, DMs, or ad dashboards? That's what this video is about. In this episode, I break down the one funnel that beat everything else every single time, because it's: • Simple • Clean • Built on trust (not hype) • Scales without big ad budgets • Works even with a small or nonexistent audience We talk about why: • Followers don't equal buyers • Daily content farms lead to burnout, not scale • DM closing repels high-trust clients • Most funnels fail because the market doesn't believe anymore And what actually works instead. I call it the Trust Engine. It's the highest-converting system we've ever tested and we've installed it in 200+ coaching businesses across niches. Health. Business. Relationships. Agencies. Service pros. Same result. Because it's built on three things: 1. A strong, obvious offer 2. Smart nurture that builds trust before the call 3. A clean sales process with zero pressure No "only 3 spots left" bullshit. Just a system that helps serious buyers make serious decisions. And this isn't theory. We've helped: • Coaches go from $32k → $108k/month in 90 days • Coaches hit $240k in a quarter after years of funnel hopping • Coaches with zero audience book 21 calls in 10 days and close $40k If your business feels noisy… If your funnel isn't converting… If you're doing too much for too little return… This episode will save you months of wasted effort. —— In this video: 00:00 — I tested every funnel so you don't have to 00:35 — Why most funnels fail 01:05 — The myth of massive followings 01:40 — Why daily content leads to burnout 02:15 — The DM closing lie 02:50 — What actually works: the Trust Engine 03:20 — Why trust beats tactics 03:55 — The 3 pillars of a high-converting funnel 04:30 — Why your offer matters more than the funnel 05:05 — Smart nurture vs pressure selling 05:40 — Clean sales with zero gimmicks 06:10 — Real client results (across niches) 07:00 — Why most funnels fail in today's market 07:40 — Engineering trust at scale 08:20 — Finding the choke point in your business 08:55 — Stay in your zone of genius 09:35 — What to do next —— If this is our first time meeting, hey

In this episode of the Coaches Compass, Mike explains what most coaches need to focus on to thrive in 2026. This is a critical part of growth and being able to help more people. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You'll discover:✅ The psychology behind high-converting Web2App funnels✅ How Headway turns quiz-takers into subscribers✅ The “winback” email sequence that drives extra revenue✅ Smart upsells & pricing tricks that boost LTV✅ Why longer funnels sometimes convert betterIf you're spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.Try web2wave: https://web2wave.comSpecial App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

In this episode, we explore Amanda Karlstad's proven private podcast strategy that has generated approximately one million dollars in revenue over three years. As a master business coach who works with established coaches looking to scale, Amanda shares how she transformed her webinar content into an intimate audio experience that converts at 15-20% (compared to typical 3% funnel conversions). Discover her approach to creating exclusive content, building authentic connections, and why she's made zero changes to her funnel since launch. Topics CoveredHow Amanda discovered private podcasts through Emily HirschConverting webinar content into a three-part private podcast seriesThe psychology of exclusivity in private podcast marketingBuilding a comprehensive funnel with email sequences, text messaging, and downloadable resourcesCreating urgency through tuition incentives for quick action-takersThe intimacy factor that makes private podcasts feel like gifts rather than sales pitchesWhy she's made zero changes to her funnel in three yearsLinks MentionedWebsite: https://amandakarlstadcoaching.comInstagram: @amandakarlstadcoachingYouTube: Amanda KarlstadAmanda Karlstad Podcast: https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode of the Coaches Compass, Mike explains the one key ingredient that makes or breaks your coaching business. If you nail this part, everything works. If you swing and miss on this part, everything fails. Find out what it is by tuning in. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Clinic owners and physical therapists — this one's a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You'll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.What You'll Learn:Where patients are dropping off — and whyWhy your intake form is probably working against youHow self-referral is flipping traditional marketingConcierge PT pricing and perception shiftsFixes that scale without hurting patient trustSponsors:Pre-Roll: Brooks IHL → https://www.brooksihl.orgMid-Roll: EMPOWER EMR → https://www.empoweremr.comPre-Parting: U.S. Physical Therapy → https://www.usph.comPSA: Go Baby Go → Support mobility for kids: [Link Placeholder]Subscribe & Follow:Apple → https://apple.co/3IP8U0OSpotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcWebsite → https://www.ptpintcast.com/

How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What you'll learn on this episode:The three reasons most agents fail: not saying it enough, not saying the right thing, or not saying it to the right peopleWhy momentum comes from consistent daily action—not random one-time effortsHow direct mail and face-to-face expired listing campaigns still work strategicallyWhy online webinars can generate big business with the right structure and follow-upHow ads must be paired with a powerful CRM and follow-up system to convert To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

JJ and Kitchen talk about Thursday Night Football, some pass funnel defense data, bold predictions, and so much more on this week's Late-Round Fantasy Football Show. Make sure to check out LateRound.com to subscribe to the free newsletter. Want to get weekly and rest-of-season rankings while accessing the amazing Late-Round community on Discord? Become a Late-Round member today.See omnystudio.com/listener for privacy information.

In this episode of the Coaches Compass, Mike explains how to simplify your business to be able to grow more predictably. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Traffic can solve any problem in your business. In this episode, I sit down with Maria Wendt, the founder of an 8-figure low-ticket education business with nearly 100,000 students. We talk about how you can leverage traffic, focus on one powerful offer, and scale without burning out. She shares her journey as a single mama, why she pivoted from high-ticket to low-ticket after having her daughter (and later divorce), how traffic and eyeballs became the foundation of her business, and how she scaled to $7–8.5M a year with $200 and under courses, all while running a very lean team and spending the majority of her time with her toddler. Get ready to work smarter, build sustainable income, and finally feel in control of your time and money. Check out our Sponsors: Shopify - Start your $1/month trial at Shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to brevo.com/earn and use the code EARN to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at AuraFrames.com - get $35 off Aura's best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds.com - The Black Friday deals at Blinds.com are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.  HIGHLIGHTS 00:00 Why traffic and eyeballs solve every business problem. 04:00 How to calculate your daily traffic goal for consistent sales. 07:10 How do you build an 8-figure business with only low-ticket offers? 08:45 The pricing “dead zones” that kill online sales. 14:00 Why did you pivot to low-ticket after becoming a single mama? 18:00 The secret behind Maria's 6%–25% conversion rates. 22:00 Why copy makes or breaks low-ticket success. 25:00 How $27 offers turn into $400 carts. 30:00 How to know what product your audience will actually buy. 34:00 How beginners monetize what they already know. 43:00 The exact daily posting formula that doubled Maria's following. 49:00 How do you run an 8-figure business while spending most of your time with your toddler? 53:00 The “Rule of Five Ones” that creates 7-figure businesses. 56:00 Why is low-ticket the ultimate long-term scaling strategy? 01:00:00 Low-ticket vs high-ticket and who should use each. RESOURCES Visit Maria's Website & Low-Ticket Courses Hub HERE! Build High-Converting Checkout Pages with SamCart Watch Maria on YouTube Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Maria: @maria.wendt

In this episode of the Coaches Compass, Mike explains why a lot of coaches and coaching businesses are struggling right now. More importantly, he explains how you can be part of the small percent that thrive. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this week's Behind The Scenes episode of The FasterFreedom Show, Sam breaks down his newest project—a free, ground-floor social media training designed to help anyone understand how to grow online the right way.He explains why he's taking everything he's learned from years of building a powerful digital brand and making it accessible to more people than ever before, and how teaching social media at scale creates a massive win-win for both his audience and his businesses. You'll hear how this new entry-level program fits into his broader ecosystem, why giving away valuable knowledge actually strengthens every tier of his brand, and how the right education can turn beginners into long-term creators, clients, and partners.From simplifying social media growth to building a funnel that helps thousands while fueling the entire FasterFreedom machine, this episode gives a practical, behind-the-scenes look at how smart content strategy drives real business momentum.FasterFreedom Capital Connection: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://fasterfreedomcapital.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Rental Investment Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://freerentalwebinar.com⁠⁠⁠⁠⁠⁠⁠⁠⁠