Person or group of people that are the final users or consumers of products and or services; one who pays something to consume goods and services produced
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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brianna Johnson.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brianna Johnson.
Olivia Rodrigo's Daisy Chain Fields festival sold out in less than an hour—but the biggest lesson for brands has nothing to do with the lineup. It reveals what modern consumers are looking for from the brands, organizations, and public figures they choose to support—and why representation and brand values have become powerful drivers of brand growth. In this episode, Sonia Thompson uses Olivia Rodrigo's sold-out festival as a brand growth case study to explore two powerful drivers of customer connection: representation and brand values. You'll learn why consumers respond so strongly when they feel seen, why shared values influence buying decisions, and how brands can create deeper, more meaningful relationships with the audiences they want to grow with. In this episode, you'll learn: • Why Olivia Rodrigo's festival resonated beyond the music• How representation in marketing helps customers feel seen and signals who belongs• Why brand values only matter when customers can see them in action• How brands like Netflix and Dove have turned representation and values into long-term brand growth strategies• How customer connection, consumer behavior, and brand values influence modern buying decisions• Questions every marketing leader should ask to evaluate whether their brand is helping customers feel both seen and aligned Whether you're a CMO, marketing leader, founder, or customer experience professional, this episode will help you better understand what modern consumers care about—and how representation, brand values, and customer connection can become sustainable drivers of brand growth, customer loyalty, and long-term competitive advantage. Because today's customers aren't just evaluating what you sell. They're paying attention to who you center and what you stand for. Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: sonia@soniaethompson.com
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brianna Johnson.
For more than a year, alcohol sales in the on-premise (restaurants, bars, stadiums, and hotels) have outperformed sales in the off-premise (grocery, convenience, and liquor stores). On the surface, this trend contradicts many of our explanations for the industry's struggles. If people are broke, why are they spending money in the channel where alcohol costs the most? If people are spending more time alone, why are they drinking in venues driven by socialization? A mystery this big requires more intellectual firepower than RaboResearch alone can provide. So we invited two PhDs and an economist on the show to help us figure it out. Our guests: Bart Watson, President & CEO, Brewers Association Andrew Heritage, Chief Economist, Beer Institute Lester Jones, Chief Economist, National Beer Wholesalers Association Relevant time stamps: Why are on-premise sales outperforming off-premise sales? Round 1: 7:42 – The K-shaped economy is widening the gap between on-premise and off-premise sales: Middle/lower-income consumers feel squeezed and cut back more during at-home (off-premise) occasions, while protecting meaningful social occasions (on-premise). Higher-income consumers continue spending, widening the gap. 16:04 – Rising wealth is leading to an overall increase in on-premise spending: The US is getting richer over time; historically that drives more spending "away from home." As incomes rise, consumers shift toward experiences like bars/restaurants. 24:01 – Post-Covid socialization is normalizing: People want to reconnect after Covid. Younger consumers especially over-index in out-of-home alcohol spend, supporting on-premise demand through social experiences. 32:54 – Health and wellness trends are driving people to cut back on banal, at-home occasions: Consumers drink less overall, especially at home, but keep social drinking occasions. Alcohol becomes more "occasion-based," benefiting on-premise while hurting off-premise volumes. 42:02 – Inflation in the on-premise is massively outpacing off-premise: On-premise prices are rising faster than off-premise. Even if behavior doesn't change much, higher pricing inflates on-premise performance in dollar terms. Round 2: 45:18 – Travel and experiences are rebounding: Increased travel drives on-premise consumption (restaurants, bars, concessions). Social and vacation contexts strengthen on-premise relative to at-home drinking. 47:24 – The on-premise has more innovation, driving increases in productivity: Restaurants and bars have innovated (tech, formats, efficiency) post-Covid, improving service and experience. Better venues lead to stronger performance versus relatively static off-premise retail. 52:10 – There are more women in the workforce: More women in the workforce = more income + stronger social consumption patterns. Women may drink less, but have more money to spend per serving, suggesting they may be a driver of on-premise strength. 57:48 – Staying at home is more stimulating than it used to be: Consumers don't have to drink because they're bored. Competing activities (cannabis, online gaming, etc.) replace at-home drinking occasions – especially for younger males – more than on-premise drinking occasions. 1:03:02 – Several final factors may also be contributing to the on-premise performance gap: With the last pick of the draft, Bourcard mops up some of the final potential factors behind the on-premise performance gap, including young adults living with their parents, the decline of underage drinking, and GLP-1 drugs reducing the desire for casual drinking while leaving social occasions intact. Have a question, qualm, or story to tell? Reach out via email: Bourcard.Nesin@Rabobank.com Sign up to access our written research: RaboResearch sign-up Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are those of the individuals and not Rabobank or its affiliates, and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.
What happens when consumer advocates, real estate researchers, and industry leaders sit down to debate commissions, referral fees, private listings, and market concentration? A conversation that's guaranteed to challenge your assumptions. In this episode, James Dwiggins and Keith Robinson welcome Stephen Brobeck and Wendy Gilch from the Consumer Policy Center to discuss three controversial reports examining buyer agent commissions, referral fees, and Compass's growing market influence. They break down why commission rates haven't changed as much as many expected after the NAR settlement, why referral fee models are drawing increased scrutiny, and whether private listings and double-ended transactions could create unintended consequences for consumers. Whether you agree with their conclusions or not, this is one of the most important conversations happening in real estate today. Links to the reports mentioned in the episode: Real Estate Referral Fees Harm Consumers Why Decoupling Commissions Failed To Lower Housing Costs Compass Threatens to Dominate Residential Real Estate Market Connect with Wendy here. Connect with Stephen here. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/ The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of eXp World Holdings, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.
Amazon Prime Day starts today and runs through Friday. Consumers are expected to spend $26 billion over those four days, and they'll have plenty of help from AI. Today: a primer on Amazon's big AI shopping experiment. Then, will a new U.K. prime minister mean an altered trade relationship with the EU? And later, Congress is pushing forward with homebuying restrictions for institutional investors, but the plan may not be foolproof.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Stories featured in this episode:Investors are buying up Sunbelt homes. Could a congressional ban help?
Amazon Prime Day starts today and runs through Friday. Consumers are expected to spend $26 billion over those four days, and they'll have plenty of help from AI. Today: a primer on Amazon's big AI shopping experiment. Then, will a new U.K. prime minister mean an altered trade relationship with the EU? And later, Congress is pushing forward with homebuying restrictions for institutional investors, but the plan may not be foolproof.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Stories featured in this episode:Investors are buying up Sunbelt homes. Could a congressional ban help?
Vicky Nguyen goes behind online retailers that offer affordable high-end prescription glasses to investigate their quality compared to regular retail stores. Also, the Dallas Cowboy cheerleaders stop by to discuss season 3 of “America's Sweethearts” on Netflix. Plus, a look at the best deals on Amazon Prime Day 1. And, Chef Alexia Duchêne stops by with a delicious French Roast Chicken recipe. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Karl Madelin joins the conversation to explore a challenge most people rarely think about until food prices rise or health problems emerge: the relationship between agriculture, nutrition, and the systems that shape what ends up on our plates.We started with a simple observation.Food isn't just agriculture.It's economics.It's health.It's culture.And ultimately, it's community.Karl brings experience across healthcare, financial services, and now agricultural transformation in Africa. What began as a discussion about food supply quickly became a much larger conversation about resilience, smallholder farmers, hyper-consolidation, nutrition, and why the future of communities may depend on reconnecting consumers with local producers.This isn't just a conversation about farming.It's about how societies create healthier systems—and what happens when efficiency becomes more important than resilience.Most importantly, it's about understanding that every purchasing decision is also an investment in the kind of community we want to build.TL;DRAgriculture is the foundation of economic transformation.Nutrition sits at the intersection of food and health.Hyper-consolidation creates efficiency but reduces resilience and choice.Smallholder farmers should be viewed as family businesses, not development projects.Healthy food systems require reliable supply chains, not just good intentions.Consumer habits shape markets and determine which producers survive.Supporting local agriculture strengthens communities and economic independence.Food choices are investments—not just purchases.Memorable Lines“Agriculture is actually the foundation of economic transformation.”“Nutrition is where health and agriculture meet.”“The original family business was the farm.”“Efficiency without resilience creates fragility.”“Healthy food isn't always accessible, and that's a problem.”“Consumers don't just buy food—they shape markets.”“Every purchase is an investment in someone's community.”“Support smallholder farmers, and you support families.”GuestKarl MadelinBased in Nairobi, Karl has spent his career across healthcare, financial services, and agricultural transformation. His work focuses on economic development, nutrition, and building sustainable agricultural systems that empower smallholder farmers and strengthen communities.Why This MattersMost people think about agriculture only when food prices increase.But food systems shape far more than what's on our dinner tables.They influence health.They determine economic opportunities.They affect communities and culture.And they define how resilient societies become when disruptions happen.Industrial efficiency has delivered abundance.But efficiency without diversity creates fragility.The challenge isn't choosing between global and local systems.It's finding the balance between scale and resilience.Because healthy societies aren't built only by producing more food.They're built by creating systems that allow communities, families, and farmers to thrive together.And sometimes, transformation starts with something as simple as asking where your food came from—and who you're supporting when you buy it.Listen to the full episode of Second Life Leader for a deeper conversation on agriculture, health, resilience, and why rebuilding stronger systems starts closer to home than we think. Get full access to Second Life Leader at www.dougutberg.com/subscribe
Today on CarEdge Live, Ray and Zach discuss the latest data on car shoppers taking themselves out of the market. Tune in to learn more! Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Real estate agents spend their careers chasing predictable, consistent income. They want to be able to plan their lives, support their families, grow their businesses, and stop waking up every month wondering where the next closing is going to come from. But the problem is, income is an outcome, not something that happens automatically. Consistent income is created by consistent action. It comes from the conversations we start, the relationships we nurture, the value we provide, the follow-up we actually complete, and the lead generation habits we repeat even when we don't feel like doing them. We want the stability, but we resist the structure that creates it. We want a business that feels predictable, but we keep changing our strategy before anything has enough time to work. We look for the next tool, script, platform, or market opportunity, when the real breakthrough might be much simpler: identifying the business-building activities that match who we are, then doing them consistently enough to create momentum. So how do we stop chasing income and start creating the habits, systems, and consistency that lead to it? In this episode, I'm joined by Dan Rochon, real estate coach, author of Teach to Sell, and creator of the No Broke Months framework. Together, we talk about what it really takes to build predictable income in real estate, how to choose the right lead generation strategy for your personality and business, and why consistency is still one of the most underrated advantages an agent can have. Things You'll Learn In This Episode Consistency is boring before it becomes profitable The activities that create the most income are often the least exciting ones. So how do we train ourselves to keep doing the work when the work stops feeling new? Your superpower should shape your lead generation Not every agent needs to cold call, host open houses, run ads, or build a YouTube channel. How do we identify the business-building activities that actually match who we are? Prospecting, marketing, and networking all cost something Some strategies cost time. Others cost money. Some cost both. How do we decide which lead generation path makes the most sense for the season of business we're in? AI won't replace the agent who knows how to lead Consumers may have more tools, more data, and more ways to avoid us, but they still want trusted human guidance. How do we position ourselves as the expert they choose when technology gives them endless options? About the Guest Dan Rochon is a keynote speaker, human behavior expert, real estate broker, podcast host, and author of Teach to Sell, who helps sales professionals make better decisions, build trust, and create consistent income without pressure-based selling. With more than 20 years of experience in real estate, Dan is an active Associate Broker serving Virginia and Maryland, where he guides clients through high-stakes decisions every day. His work has given him a front-row seat to the way fear, urgency, and uncertainty shape human behavior when the stakes are high. Dan is also a former Operating Principal of a Keller Williams brokerage and host of the No Broke Months podcast. His book, Teach to Sell, published by Post Hill Press and distributed by Simon & Schuster, is written for salespeople who hate selling and anyone who wants a better way to influence through clarity, trust, and consistency. To get the book, visit https://www.teachtosellbook.com/ or your bookstore of choice. About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine. Subscribe, Rate & Review Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!
U.S. retail meat sales climbed to a record $112 billion in 2025 as consumers continued prioritizing protein and fresh meat purchases despite higher grocery prices, according to the 2026 Power of Meat report released by the Meat Institute and FMI-The Food Industry Association. NAFB News ServiceSee omnystudio.com/listener for privacy information.
Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Collective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how commerce media is challenging long-held marketing assumptions. They discuss the rise of social commerce, the limits of attribution, why incrementality matters more than ever and what AI could mean for the future of shopping.If you're trying to understand how measurement, media planning and consumer behaviour are changing in the commerce era, this conversation is essential listening. Hosted on Acast. See acast.com/privacy for more information.
One of the key economic levers the government can manipulate are in pursuit of anti-trust policy. On Today's Show:Alvaro Bedoya, senior advisor at the American Economic Liberties Project and former FTC commissioner, offers his opinion on how the Paramount - Warner Brothers Discovery mega merger will affect everyday people and their jobs, and more on what he calls the pervasiveness of monopolies and their effects in the US today. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Many people underestimate how much they spend on subscriptions and memberships. Consumers think they spend around $90 a month, according to one survey. But when asked to actually add up those recurring fees, the average came to $220 a month — more than twice as much. MPR News host Angela Davis and her guests talk about the rise of the subscription economy, why recurring fees have become so common and how consumers can get a better handle on what they're paying for.Guests:Demitri McGee is a financial coach, certified housing counselor and youth director at Build Wealth Minnesota, a nonprofit opportunity center dedicated to helping families through financial education, personalized coaching and community-based programs. Akshay Rao is a professor of marketing at the University of Minnesota, where he holds the General Mills chair at the Carlson School of Management.Subscribe to the MPR News with Angela Davis podcast on: Apple Podcasts, Spotify or RSS. Use the audio player above to listen to the full conversation.
If you've been asking is probate certification worth it, I'm going to give you the honest answer most people in this space won't say out loud.It's not.Not because the information is bad. Because the letters mean nothing to the family on the other end of the phone. Consumers don't know what those designations are. They don't care. What they care about is whether you sound like you actually know what you're talking about when you're sitting across from them in the hardest moment of their life.That's what this is really about. And if you're grinding probate real estate for agents content looking for the edge that's going to change your numbers, this is it.☑️ Why mastering probate real estate has nothing to do with letters behind your name and everything to do with the legal language you speak on the call☑️ The difference between testate and intestate and why understanding that procedural layer is your actual differentiator as a probate lead source for agents☑️ What probate prospecting strategy actually looks like at a high level versus what most agents are doing wrong right now☑️ Why the agents who learn to dominate probate leads are the ones who went through the hard part of learning the legal process instead of skipping it with a certification shortcut☑️ The real reason most probate scripts for agents stop working before you ever get to the close and what fills that gapMost agents approach probate from a pure sales angle. They learn what to say. They don't learn the game. And the family on the other end of that call knows immediately. You can feel when someone actually knows what they're talking about. That feeling is what builds trust. That trust is what books appointments. No certificate gives you that. Mastery does.This is what separating yourself in probate real estate actually looks like.
Gráinne Griffin, Director of Communications with the Competition and Consumer Protections Commission, warns of a potential rise in scams and fraudulant messages amid new customs charges for goods coming into the EU.
The Intuitive Customer - Improve Your Customer Experience To Gain Growth
Summary Artificial Intelligence is transforming marketing faster than almost any technology before it. Brands can now create professional-quality advertisements in hours rather than months and at a fraction of the cost. But as AI-generated creative becomes more common, an important question is emerging: Are brands becoming more efficient while losing some of the humanity that customers value? In this episode, Ben Shaw and Professor Ryan Hamilton explore the growing use of AI in advertising and marketing. They discuss why customers may care less about how cheaply content is produced and more about whether it feels authentic, trustworthy, and emotionally engaging. They also examine why AI may unintentionally create a flood of mediocre content, why consumers often value effort and craftsmanship, and how marketers can use AI without sacrificing what makes their brands distinctive. The discussion reveals that while AI is a powerful tool, it is not a substitute for customer understanding, emotional insight, or great strategy. Best Quote from the Episode: "The companies that win won't be the ones using the most AI. They'll be the ones using AI without losing their humanity." Ben Shaw Key Takeaways: Customers don't buy efficiency—they buy value, trust, and emotional connection. AI-generated advertising may lower production costs, but it can also reduce perceived authenticity. Consumers often use effort and craftsmanship as signals of quality and credibility. As AI-generated content becomes widespread, "realness" may become an increasingly valuable differentiator. Unlimited AI revisions can lead to creative dilution and "death by a thousand prompts." AI won't fix poor marketing strategy; it simply allows marketers to produce more content faster. Great marketing still comes from human insight, emotion, creativity, and understanding customer needs. The most successful brands will use AI as a tool, not as a replacement for strategic thinking. Why You Should Listen: If you're a marketer, business leader, customer experience professional, or simply curious about how AI is changing the relationship between brands and customers, this episode offers a balanced and practical perspective. You'll learn where AI genuinely creates value, where it creates risks, and why authenticity may become one of the most important competitive advantages in the years ahead. Resources Mentioned Ben Shaw - https://www.linkedin.com/in/benshawuk/ Professor Ryan Hamilton - http://linkedin.com/in/ryan-hamilton-49b3321 About the Hosts: Ryan Hamilton is a Professor of Marketing at Emory University's Goizueta Business School and co-author of 'The Intuitive Customer' book. An award-winning teacher and researcher in consumer psychology, he has been named one of Poets & Quants' "World's Best 40 B-School Profs Under 40." His research focuses on how brands, prices, and choice architecture influence shopper decision-making, and his findings have been published in top academic journals and covered by major media outlets like The New York Times and CNN. His work highlights how psychology can help firms better understand and serve their customers. Ryan has a new book launch in June 2025 called "The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things" Harvard Business Press. Follow Ryan on LinkedIn. Ben Shaw is Group Head of Strategy at Smarts, a global PR and Creative agency. Ben also led strategy at BBH and worked client-side with fast-growth start-ups Wheely and Unmind. He's passionate about how brands can challenge culture convention and create ideas people want to spend time with, working on brands like Audi, Google and Burger King. Beyond advertising, Ben champions mental health awareness and rare disease research, drawing on both personal experience and professional curiosity.
About Thomas: Thomas' LinkedIn profile: linkedin.com/in/thomas-dijkman Website: qanda.nl (Company), https://www.ebeltoftgroup.com Phone: +31652656347 (Work) Email: tdijkman@qanda.nl Thomas' Bio: Thomas Dijkman is a Senior Retail Consultant at Q&A Retail, a Netherlands-based retail consultancy. He is Co-chair of the “Young Ebeltoft” initiative, a global collective of next-generation retail thinkers within the Ebeltoft Group. Thomas specializes in translating insights, market expertise, and creativity into practical solutions that help leading retailers adapt and thrive in a fast-changing retail environment. He has worked with retailers such as SPAR, Action, Nexeye, and A.S. Watson, advising on strategy, positioning, consumer engagement, and store and format optimization. With a no-nonsense, data-driven approach, he supports retailers in strengthening their concepts and improving performance across channels. Through his focus on generational insights, Thomas helps retailers better understand what young consumers want and how to turn those insights into action. SHOW INTRO: Today, EPISODE 89… I talk with Thomas Dijkman a Gen Z researcher, which is to say that he is part of Gen Z at 28 years old, who was a speaker at Euroshop 2026. Thomas and the company he work with called Q&A Retail, had just published research on Gen Alpha, which was chock full of insights on this emerging generation of global consumers. We'll get into all of that in a minute but first a few thoughts… * * * * ABOUT DAVID KEPRON: LinkedIn Profile: linkedin.com/in/david-kepron-9a1582b Websites: https://www.davidkepron.com (personal website) vmsd.com/taxonomy/term/8645 (Blog) Email: david.kepron@NXTLVLexperiencedesign.com Personal Instagram: https://www.instagram.com/davidkepron/ NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/ Bio: David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University. He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. I caught up with Bryan at the SHOP Marketplace event in Charlotte and chatted about his focus on shaping what comes next in digital signage and experiential design. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.
Guests Include: Attorney Mike Pugliese, Consumers' Research's Will Hild, WILL's Dan Lennington,Concerned Women for America's Melissa Henson,The Federalist's Matt Kittle, Foundation for Defense of Democracies' Cliff May
The owner of the New York Knicks has accepted the invitation from the White House. Gas prices are down to four dollars a gallon for the first time since March. Consumers are expected to spend record breaking amounts of money on Father's Day gifts!See omnystudio.com/listener for privacy information.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine why advertising consistently underperforms with consumers over 60 and find the answer has less to do with older brains and more to do with where marketers are pointing their media budgets. Topics covered: [00:02:00] "Differences in Advertising Effectiveness Across Age Groups[00:03:00] How researchers measured mental availability across 1,500 [00:04:00] The associative penetration gap between age groups[00:07:00] How the purchase funnel narrows sharply at 60-plus[00:08:00] Why newer product categories widen the confidence gap[00:10:00] Three practical takeaways for reaching older audiences To learn more, visit marketingarchitects.com/podcast Resources: Mecredy, P., Stocchi, L., & Feetham, P. (2025). Differences in advertising's effectiveness across age groups. International Journal of Advertising, 44(2), 235–262. https://doi.org/10.1080/02650487.2024.2370678 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Cassie sits down with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty, to talk about what it really takes to build a community-first brand in a category that's saturated with brands claiming to be exactly that. Elle brings a unique lens shaped by nearly a decade across fashion and beauty — from merchandising to brand marketing — and walks us through how she's translating that experience into Rare Beauty's integrated strategy across social, influencer, PR, and partnerships. She breaks down the no-phone, no-photos community dinner series she launched within months of joining the brand, why she's had to redefine what "perfect" means in a fast-moving industry, and the communication and collaboration skills she considers the highest-leverage investment of her career. If you're trying to build a brand people feel something for — not just buy from — this conversation is full of specific, actionable takeaways.Key Takeaways:// Consumer behavior doesn't change just because the product does. Elle's transition from apparel to beauty taught her that both categories are ultimately about identity — apparel is how people express themselves outwardly, beauty is more intimate, about how people see themselves and want to be seen. That insight sharpened her approach to emotional marketing across the board.// Consumers can tell when you're "just posting to post." The biggest trend Elle is seeing: people want real connection, not surface-level content. Brands that treat community as a checkbox get called out fast — the ones that actually build with their audience earn deeper loyalty.// Redefine what "perfect" means in a fast-moving industry. Early in her career, Elle equated perfect with flawless. Now, she defines it as clear, intentional, and aligned — because waiting for 100% polish means missing the moment entirely. Her approach: get to a strategically sound place, then execute and iterate based on real-time consumer feedback.// The best campaigns make people think "wait, that's literally me." Elle's taste as a marketer is rooted in emotional relatability — honesty, nostalgia, humor, and small human details. Aspiration still matters, but she's far more drawn to aspiration that feels attainable and emotionally grounded than to anything overly polished or manufactured.// "Community first" is becoming a buzzword — and consumers are starting to expect proof, not just claims. Elle is watching closely to see which brands actually back up the label with real action, and is intentional about making sure Rare Beauty's community initiatives are recognizable as distinctly theirs, not just another version of what everyone else is doing.Connect with Elle: LinkedIn____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join the MHH Collective: Join nowGet the latest marketing trends, open jobs and MHH updates, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Strategic expansion in franchising requires more than adding locations. It demands operational consistency, market awareness, strong franchisee relationships, and the flexibility to adapt a proven brand to changing consumer behaviors. As customer expectations continue evolving, franchise systems are increasingly reevaluating where growth opportunities exist and how brands can expand while maintaining a consistent customer experience. One of the biggest shifts occurring across the restaurant industry is the move toward more flexible growth models. Traditional standalone locations remain important, but many brands are now exploring expansion opportunities in airports, universities, travel centers, military bases, stadiums, and other high-traffic environments where convenience and accessibility play a larger role in purchasing behavior. These nontraditional formats allow brands to meet customers where they already are while creating additional growth opportunities in markets that may have previously been overlooked. For established brands, strategic expansion also requires balancing innovation with consistency. Consumers expect convenience, speed, and familiarity, but franchise systems must still protect operational standards and brand integrity across every location. Expanding into new environments often requires adjustments to store footprints, menu offerings, operational workflows, and staffing models while still maintaining the experience customers recognize and trust. That balance becomes especially important for large franchise systems operating across diverse markets. Little Caesars has spent decades building one of the most recognizable restaurant brands in the world through a combination of operational simplicity, value, accessibility, and franchise growth. As the company continues expanding globally, strategic flexibility has become an increasingly important part of how the brand approaches development opportunities. Rather than relying exclusively on traditional retail growth, many restaurant brands are now identifying ways to adapt their footprint to changing consumer habits and real estate conditions. Smaller-format concepts, limited-menu operations, and flexible venue partnerships allow franchise systems to enter markets where traditional development may not always be practical. This approach creates opportunities for both franchisors and franchisees. Flexible development models can reduce operational complexity, improve site availability, and create additional revenue channels while helping brands remain visible in high-traffic locations. At the same time, successful execution still depends on maintaining operational discipline and ensuring franchisees receive the support necessary to operate consistently across varying environments. Franchisee support remains one of the most important components of sustainable franchise growth. Strong systems are built through more than brand recognition alone. Training, operational guidance, real estate support, local marketing assistance, and ongoing communication all contribute to long-term franchisee success. As franchise systems scale, maintaining strong relationships between corporate leadership and operators becomes essential for preserving consistency and supporting growth across multiple markets. One of the more important lessons in franchise development is recognizing that successful expansion is rarely driven by speed alone. Strategic growth requires identifying the right operators, the right markets, and the right operational structure before expansion occurs. Experienced franchise systems often place significant emphasis on candidate evaluation because long-term success depends heavily on alignment between the brand and the franchisee. Operational involvement, leadership capability, coachability, and a willingness to follow proven systems frequently matter more than enthusiasm alone. This is especially true in highly competitive restaurant categories where operational consistency directly impacts customer trust and repeat business. Restaurant brands also face increasing pressure to remain adaptable as consumer expectations continue shifting toward convenience-driven purchasing decisions. Customers today often prioritize accessibility, speed, digital ordering, and location convenience alongside product quality. Brands capable of adapting to these behaviors without sacrificing operational standards are often better positioned for long-term relevance. Strategic expansion is ultimately about creating scalable systems that allow growth to occur sustainably. Growth opportunities may exist in traditional retail corridors, but they may also emerge in travel hubs, entertainment venues, educational campuses, and other nontraditional environments where customer behavior continues evolving. Franchise systems that remain flexible while maintaining operational consistency are often the ones best positioned to expand successfully over time. As the franchise industry continues changing, strategic expansion will increasingly depend on a brand's ability to combine operational discipline, franchisee support, and customer convenience into a growth strategy that remains adaptable across multiple market conditions. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Bryan Ketelhut Bryan Ketelhut is the VP of Franchising & Business Development at Little Caesars, where he leads franchise growth initiatives across traditional and nontraditional markets throughout the United States. Bryan began his career with Little Caesars as a franchisee before moving into franchise operations and eventually leading the company's non-traditional development efforts, helping expand the brand into airports, universities, military bases, stadiums, convenience stores, and other flexible retail environments. With extensive experience spanning franchise operations, development strategy, site selection, and scalable growth models, Bryan brings a unique perspective shaped by both hands-on operational experience and executive leadership within one of the world's most recognized restaurant franchise systems. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has generated more than a billion dollars in sales worldwide by helping companies attract loyal customers, expand brand visibility, and drive innovation. As President and CEO of Prime Concepts Group, Inc., Ford has founded more than ten companies, authored five books, earned three U.S. patents, and advised organizations ranging from startups to Fortune 500 brands. His expertise spans business growth strategy, customer acquisition, leadership, franchising, and AI-driven content systems that help businesses improve performance in rapidly changing markets. Learn more at ProfitRichResults.com and watch Fordify LIVE at Fordify.tv
Amanda Lai says retail sales continue to defy expectations, with strong growth across categories despite inflation and higher fuel costs. She points to resilient consumers and a sustained shift toward e-commerce, driven by value and convenience. Retailers are competing across channels, from direct-to-consumer to platforms like Amazon (AMZN), Walmart (WMT), and Target (TGT), to capture demand.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about
As consumers increasingly turn to AI assistants for advice and recommendations, companies are rethinking how they reach and engage with customers. Speaking to FRANCE 24 at VivaTech in Paris, L'Oréal Chief Digital and Marketing Officer Asmita Dubey explains how the beauty leader is deploying artificial intelligence across marketing, product discovery and personalised consumer experiences.
In this episode of Can Marketing Save the Planet, we are joined by Neil Callanan, founder of Loose Grip, a performance, analytics, and insights agency who work with values-led brands to bridge the gap between their activism and their commercial goals. Over the last three to four years, Loose Grip has specialised in helping brands understand how their purpose impacts both their business performance and their people-and-planet objectives. Neil shares, ”I feel like a lot of values-based brands almost look down on measuring their impact in the same way that they would measure the profits or how many things they've sold. There's a tendency to keep things separate." Separation, Neil argues, is a mistake. The two aren't mutually exclusive, they're symbiotic. "When the data is there, you can actually find pretty symbiotic relationships. Consumers, especially younger consumers, make buying decisions based on wanting to feel good about the companies where they're putting their money." Neil feels that many brands lack the ammunition to tell that story internally, to the board, or to shareholders, to help solve this, Neil and his team developed the GRASP Framework, a process designed to help brands define clear objectives for every piece of content, then measure what actually matters. The framework typically distils objectives into two or three buckets: Discover(maximising reach) Engage(depth of connection) Convert(driving a specific action - a purchase, a petition signature, or a donation). By bringing teams together to collaboratively define and prioritise metrics, Loose Grip builds buy-in and protects against the lure of, "glamour metrics that look good but don't drive insight." Neil talks about how he sees huge potential in AI for retroactive analysis. Instead of waiting six months for data, brands can now train AI agents to analyse five years of content, identifying patterns in what worked, whether that's post length, format, timing, or language landed, this means they can start every new campaign armed with proven insights. Tune in as we talk to Neil about: Why purpose-driven brands often shy away from measurement. The GRASP Framework: moving from objectives to action by defining discover, engage, and conversion metrics. The power of creative measurement to value sustainability impact alongside commercial metrics. Using AI to enrich historical data and give campaigns a proven starting point. How to ensure your activism is authentic and not just reactive cringe. During the conversation Neil mentions some links and case studies - you'll find these below: The Grasp Your Impact Framework - https://graspyourimpact.com/ The Grasp Your Impact Podcast - for more case studies - https://graspyourimpact.com/podcast/ Case study from Ben & Jerry's - Ben & Jerry's! https://open.spotify.com/show/3jDmbKd1Vgi8ofkSoUrv1n?si=644e10c4bf474a67&nd=1&dlsi=5d2079301ca64c1d With love Michelle & Gemma ________________________________________________________________________ About us… We help Marketers save the planet.
WordPress VIP's latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel. Also, Anthropic's popularity with business users is growing so well that the latest beef with the government might actually boost it, data from Ramp suggests. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Consumers trust real estate agents with some of the biggest financial decisions of their lives. So why is public trust in the industry declining? In this episode, James Dwiggins and Keith Robinson sit down with Samson Properties CEO Donny Samson to discuss the growing credibility problem facing real estate. From private listing networks and industry infighting to confusing rules, lawsuits, and consumer perception, Donny shares why the industry may be creating many of its own trust issues. They also dive into brokerage leadership, AI, work-life balance, MLS cooperation, and what agents can do to strengthen relationships with the people who matter most: their clients. Connect with Donny on Instagram - Facebook - LinkedIn and learn more about Samson Properties on Facebook. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/ The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of eXp World Holdings, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.
Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.Drawing from her experience across iconic brands including Neutrogena, Gerber, Tic Tac, Domino Sugar, and Dr. Praeger's, Meghan shares why authentic creator content is outperforming traditional advertising, how consumer-led innovation is changing brand strategy, and why community building has become a competitive advantage.In this episode:The rise of creator-led marketingWhy consumer co-creation drives brand growthThe power of micro and nano creatorsBuilding communities that fuel loyaltyWhat brands can learn from LoveShackFancy, Dunkin', EOS, Yeti, and moreA must-listen for marketers, brand leaders, and anyone looking to build stronger consumer connections.About the guest:Meghan's drive for brand excellence has shaped her career across some of the most recognizable CPG brands, contributing to the category dominance of icons such as Domino/C&H Sugar, Gerber, Neutrogena, Tic Tac, and Sabra Hummus. She has led high‑impact go-to-market as well as digital and social strategies that elevate brands to best‑in‑class status, building programs that span always‑on content, influencer marketing, paid media and consumer activations. Her work ranges from crafting organic social ecosystems to developing full‑funnel digital campaigns for new product innovations to nationally televised events. Meghan has collaborated with partners across the spectrum—from niche micro‑influencers to household names like Martha Stewart—bringing brand stories to life with creativity, precision, and cultural relevance. Passionate about the rapidly evolving digital landscape, Meghan stays at the forefront of emerging trends, platform innovations, and consumer behavior shifts. She thrives on testing new omnichannel tactics to deliver audience‑first experiences that strengthen brand affinity and drive measurable growth. When she's not immersed in brand strategy or tuning into the latest marketing podcast, you'll likely find her thrifting for that elusive 1960s floral shift dress.Follow Meghan on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Host Scott McCartney with Guest Co-Host and Guest Chris Chiames. Topics: The complexity of the Cruise Industry vs Airlines, Working for legendary CEOs. Plus: News from the IATA World Air Transport Summit in Rio de Janeiro; Consumers changing views on travel; Scott Kirby continues to talk about an American takeover; A difficult day at Chicago's ORD; Listener input on FAA safety inspection programs, Southwest on-time performance declines while cancellations stay very low.
By Doug Green “We want everybody to be a spam reporter.” In this special Cloud Communications Alliance and Technology Reseller News podcast, Doug Green speaks with Alex Quilici, CEO of YouMail, about the launch of the National Spam Reporting Center, a new consumer-facing resource designed to make it easier to report spam, scam calls, robotexts, and other suspicious communications. The new site, spamreporters.com, is intended to give consumers one simple place to report unwanted or fraudulent communications. Quilici says the problem today is confusion. If a consumer receives a text, robocall, or email impersonating a bank, retailer, insurance provider, or government agency, it is not always clear where that person should go or who should be notified. YouMail created the National Spam Reporting Center to simplify that process. Consumers can go to spamreporters.com, upload a screenshot or report, and YouMail can then use that information to help identify patterns, alert carriers, and support faster action against abusive campaigns. “The key thing is we act on them,” Quilici says. The podcast explores how these reports can benefit multiple groups. Consumers get a simple reporting path. Carriers can receive evidence about numbers or campaigns that may need to be shut down. Banks, e-commerce companies, insurers, and other frequently impersonated brands can gain better visibility into abuse targeting their customers. Quilici points to current scam activity around health insurance, Medicare, preapproved loans, and impersonation campaigns as examples of where consumer reporting can provide important signals. In some cases, consumer reports can help distinguish between legitimate communications and suspicious campaigns. The discussion also looks at the challenge facing legitimate businesses. Many organizations depend on calls and texts to reach customers about appointments, service updates, reminders, and other important matters. But when those calls are mislabeled as spam, consumers do not answer. That has led some legitimate businesses to use large pools of numbers in an effort to reach customers, a technique that can resemble the behavior of scammers. Quilici says better reporting and faster analysis can help reduce that confusion, protect consumers, and improve the ability of legitimate businesses to reach customers. YouMail does not expect the National Spam Reporting Center to eliminate the entire scam and spam problem. The goal is to reduce the damage by moving faster, using consumer-submitted reports, carrier relationships, and YouMail's existing data to identify abuse and support action before larger enforcement processes run their course. For service providers, enterprises, brands, and consumers, the message is clear: spam and scam prevention improves when more people can report what they are seeing and when that information can be acted on quickly. Learn more at spamreporters.com Learn more about YouMail at www.youmail.com
By Doug Green “Everything is fighting for your attention.” In this episode of the Technology Reseller News podcast, Doug Green speaks with Gerry Christensen, trusted industry strategist at ICA AI, about the future of business-to-consumer communications, AI-powered voice solutions, and how enterprises, carriers, MSPs and channel partners can prepare for a post-agentic AI communications environment. Christensen says ICA AI is focused on making it easier for consumers and businesses to engage with the calls and messages they actually want, while filtering out the unwanted traffic. The company uses AI, including deterministic AI, to help determine whether a call should be allowed through, blocked, or handled through an AI-powered interaction layer. The conversation looks ahead to a future where AI is increasingly used for outbound calls, contact center interactions, appointment setting, collections, notifications and even person-to-person communications. Christensen says AI-to-AI interactions are likely to become more common, where one person's AI assistant may interact with another person's AI assistant before a human conversation ever takes place. That future, he says, will require governance, transparency and trust. Consumers may accept AI-driven communication, but they will want to know when AI is being used and whether the entity behind the call can be trusted. “What matters is, do you trust who's calling you?” Christensen says. The podcast also explores the risks of AI being used by bad actors. Agentic AI can automate useful workflows, but the same capabilities can also be used to create more convincing fraud, impersonation and scam attempts. Christensen says that is why solutions such as ICA AI will become increasingly important as AI-powered communications become more common. For enterprises, the implications are significant. Contact centers, collections teams, healthcare organizations, appointment-setting operations and customer service groups may all use AI to reach consumers more efficiently. At the same time, they will need systems that help ensure legitimate calls get through while unwanted or harmful traffic is blocked. Christensen describes ICA AI's current approach in three parts: allow calls that should go through, block known bad calls, and use AI to handle the middle ground where additional screening or interaction is needed. That middle ground may become especially important as consumers increasingly rely on their own AI tools to manage communications. For MSPs, channel partners and carriers, Christensen says there is also an opportunity. ICA AI is developing channel partnerships and licensing its technology to carriers, creating a path for providers to bring AI-powered call protection and engagement tools to their customers. As AI becomes more deeply embedded in communications, Christensen says the industry needs to prepare now. The future may include dynamic AI-to-AI exchanges, more intelligent call handling, and new ways for consumers to control their attention. But that future will also demand trust, accountability and stronger protections against abuse. Learn more at icatrusted.ai
Mark is joined by Will Hild, the Executive Director of Consumers' Research. They discuss Major League Baseball's controversial warning of three San Francisco Giants pitchers for writing Bible scriptures on their Pride Night hats.
In hour 1 of The Mark Reardon Show with Joe Beamer guest hosting, Joe is joined by Will Hild, the Executive Director of Consumers' Research. They discuss Major League Baseball's controversial warning of three San Francisco Giants pitchers for writing Bible scriptures on their Pride Night hats. He is later joined by Brad Young, 97.1 FM Talk's Legal Analyst and a Partner with Harris, Dowell, Fisher and Young. He explains how Luigi Mangione's defense attorneys will be using a psychiatric defense in his trial for the killing of the United Healthcare CEO.
In hour 1 of The Mark Reardon Show with Joe Beamer guest hosting, Joe is joined by Will Hild, the Executive Director of Consumers' Research. They discuss Major League Baseball's controversial warning of three San Francisco Giants pitchers for writing Bible scriptures on their Pride Night hats. He is later joined by Brad Young, 97.1 FM Talk's Legal Analyst and a Partner with Harris, Dowell, Fisher and Young. He explains how Luigi Mangione's defense attorneys will be using a psychiatric defense in his trial for the killing of the United Healthcare CEO. In hour 2, Sue hosts, "Sue's News" where she discusses the latest trending entertainment news, this day in history, the random fact of the day and more. Joe is later joined by Jim Talent, a former US Senator from Missouri. They discuss the latest pieces being learned about the Memo of Understanding with Iran. In hour 3, Joe is joined by Duane Patterson, with Hot Air, the Host of the Duane's World Podcast and the producer of The Hugh Hewitt Show. They discuss whether or not they believe the peace deal with Iran will actually work. They also discuss what the upcoming midterms could look like and what the biggest keys are. Joe is later joined by Steve Goreham, the Executive Director of the Climate Science Coalition of America. He discusses how A.I. and Data Centers are becoming the newest reason for more big government. They wrap up the show with the Audio Cut of the Day.
Chelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency specializing in Mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic partnerships with top mom creators across North America.
Erin has had it with the Jeep ducks, Stacy admits she sucks at parking (and maybe even driving...) and the two brokers get into a hilarious discussion about how organization, or lack there of, can actually inhibit your ability to make decisions. This one is a hysterical and fun look at how chaos impacts us all.
Think your business needs more marketing? Think again. In this episode, Ambrosia Carey shares why most beauty professionals don't have a marketing problem, they have an order problem. Learn the five foundations of sustainable business growth, from client experience and retention to referrals, value, and visibility. If you've been posting more, working harder, and still not seeing the results you want, this episode will help you identify the real bottleneck holding your business back. Plus, discover which business archetype you fall into and the simple shifts that can create more growth without burnout. Join our FREE 10 Day Business Challenge Try GlossGenius at 50% off Gold or Platinum using code SUCCESSFUL: http://glossgenius.com/successfulstylist Key Take-aways: 1. Many beauty professionals assume they need more visibility, followers, or content. In reality, growth often stalls because of weaknesses in retention, referrals, client experience, or value creation. 2. The strongest businesses create an experience worth talking about. Marketing may attract attention, but exceptional experiences create loyalty, trust, and word-of-mouth referrals. 3. Increasing retention by even a small percentage can generate thousands of dollars in additional revenue without attracting a single new client. 4. Referred clients often arrive with built-in trust because someone they already know has recommended your business. 5. Sometimes the solution isn't increasing volume, it's increasing the value you provide through better services, experiences, systems, and client outcomes. 6. Marketing doesn't fix weak systems. It magnifies them. Strong businesses focus on experience, retention, referrals, and value before scaling visibility. 7. Whether you're the Visibility Addict, Technician, Discount Queen, Busy But Broke Stylist, or Foundation Builder, identifying your patterns can help reveal your next opportunity for growth. 8. Consumers are craving authenticity, conversation, and connection. Community-based content is becoming more effective than highly polished marketing. 9. Email lists, podcasts, downloads, partnerships, and communities create long-term stability that isn't dependent on changing social media algorithms. 10. Before investing more time into marketing, ask yourself: If 100 new clients showed up tomorrow, would your business retain them, serve them well, and turn them into advocates? 11. The fastest-growing businesses aren't trying to fix everything at once. They're identifying the next bottleneck and focusing their energy where it will create the greatest impact. 12. Growth becomes easier when you understand whether your challenge is retention, referrals, pricing, value, or visibility...and stop treating every issue like a marketing problem. Take 15% off our favorirte skincare line, Pharmagel w/ code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer viedeo, join us on YouTube: http://www.youtube.com/@successfulstylist For more, follow along on Instagram: https://www.instagram.com/successfulstylistacademy?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Master Your Finances: Amber Duncan’s Debt-Free Strategies Unveiled Reducemydebts.com About the Guest(s): Amber Duncan is the founder of Life After Debt, a company dedicated to helping individuals manage their debt and improve their financial situations. Following personal and professional hardship during the 2008 housing collapse, where both her and her husband, then mortgage brokers, declared bankruptcy, Amber was inspired to create solutions for those affected by unexpected financial crises. As “The Debt Coach,” she is recognized for her empathetic approach and educates consumers on navigating debt through negotiation and leveraging their rights. Her mission is to reduce financial stress and build debt-free paths for her clients. Episode Summary: In this insightful episode of The Chris Voss Show, host Chris Voss welcomes Amber Duncan, founder of Life After Debt, for a conversation centered on debt management and financial empowerment. Having experienced financial collapse firsthand during the 2008 housing crisis, Amber offers a unique perspective and practical advice on managing debt and improving financial health. She emphasizes the importance of challenging financial norms, understanding the nuances of debt, and transforming one’s financial outlook through education and strategic actions. Amber Duncan discusses the frequent misconceptions surrounding taxes and debt, underscoring the notion that not every debt is inherently negative. During the episode, Amber also delves into how debt can sometimes be strategic, such as using low-interest loans for investments. She sheds light on prevalent issues like zombie debt and the significance of consumers knowing their rights. Through her work at Life After Debt, Amber encourages individuals facing financial challenges to seek help without shame or guilt, providing them with clarity and effective debt settlement strategies. Key Takeaways: * Financial challenges are often a result of unforeseen circumstances rather than poor financial management. Facing these challenges head-on with knowledge and support is crucial. * Not all debt is bad; understanding when and how to use debt strategically can lead to financial growth. * Consumers should always validate their debts and understand their rights, particularly with issues like zombie debt and debt collection harassment. * Filing taxes is legally required, but immediate payment is not; people should manage their tax obligations strategically. * A clarity call with a financial expert can significantly change one’s financial perspective and lead to effective debt resolutions. Notable Quotes: 1. “Not every debt is bad debt. It’s about knowing what to do with it, and when to have it, and when to get rid of it.” – Amber Duncan 2. “Everything in life is negotiable. And if that is the one message I want people to hear today, it’s that.” – Amber Duncan 3. “We have rights as consumers, and so if we activate those rights, and actually question and require things that we’re allowed to require, then at that point, guess what? We’re in the driver’s seat.” – Amber Duncan 4. “It’s that moment when I recognized that we have a universal problem right now, that we’re not extending help to those who are in situations they didn’t ask for.” – Amber Duncan 5. “People need to be educated that they can ask for things without feeling guilty. And they can fight things, and they can negotiate things.” – Amber Duncan
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAWSee omnystudio.com/listener for privacy information.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAWSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Jim McTague reports on a "budget-minded hesitancy" among Pennsylvania consumers despite falling gas prices. He notes a rare layoff notice for 70 logistics workers and uneven retail activity. Meanwhile, a data center project near Costcoproceeds under heavy security, while a similar proposal was rejected by a neighboring borough. (5)1904
Even as geopolitical tensions roil financial markets, wealthy consumers are defying the gloom — private jet demand is surging at events like Monaco and Cannes, and Broadway just recorded a record 1.9 billion dollar season. This divergence between financial anxiety and high-end consumer spending raises important questions about where the real economy actually stands.Today's Stocks & Topics: Grupo Aeroportuario del Centro Norte, S.A.B. de C.V. (OMAB), Market Wrap, KPP Newsletter, CSX Corporation (CSX), The Wealth Effect Paradox: Why Rich Consumers Are Spending Big While Markets Wobble, Powell Industries, Inc. (POWL), Key Benchmark Numbers: Treasury Yields, Gold, Silver, Oil and Gasoline, AI Build-out and Commodities, Defense Sector.Our Sponsors:* Check out Anthropic and use my code Claude.ai/invest for a great deal: https://www.anthropic.com* Check out Chilipad and use my code sleep.me/INVEST for a great deal: https://sleep.me* Check out Plaud AI and use my code INVEST for a great deal: https://plaud.ai* Check out Progressive: https://www.progressive.com* Check out Quince and use my code quince.com/invest for a great deal: https://www.quince.com* Check out Scribe and use my code scribe.how/invest for a great deal: https://scribe.com* Check out TaskRabbit and use my code INVEST for a great deal: https://taskrabbit.com* Check out TruDiagnostic and use my code INVEST20 for a great deal: https://www.trudiagnostic.comAdvertising Inquiries: https://redcircle.com/brands
Preview for Later Today: Jim McTague reports on a "gas bonus" in Lancaster County, where fuel prices have plunged below Costco levels. However, despite having extra money, consumers remain hesitant to shop, creating a local economic mystery.1900 #KEYSTONE STATE
Victoria Coates addresses the Pentagon's decision to list major Chinese companies like BYD and Alibaba as security risks due to their military ties. She argues for clear country-of-origin labeling on products to inform American consumers. Furthermore, Coates criticizes the Biden administration for prioritizing climate goals over addressing China's use of forced labor in the solar panel supply chain. (4)
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher. Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market. Purpose of the Conversation The purpose of the episode is to: Educate aspiring entrepreneurs on how to build a differentiated consumer brand Demonstrate the importance of storytelling, market clarity, and operational discipline Highlight the growth of the nonalcoholic / zero‑proof beverage movement Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. Key Takeaways 1. Business Built from Personal Need and Purpose Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered. The brand was created to allow people to celebrate authentically without alcohol It carries emotional depth rooted in friendship, gratitude, and loss Monica continues the mission after her co‑founder passed away in 2024 Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity. 2. Differentiation Is Everything Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks. Her differentiators include: Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule) Organic juices, not artificial flavors Bold packaging that stands out on shelves Drinks designed to smell, taste, and feel like real cocktails Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces. 3. Brand Names and Stories Matter The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support. Monica emphasizes: Every flavor name, color, and product decision has a story A strong brand narrative creates curiosity, loyalty, and investor interest Lesson: People invest in brands they feel—emotionally, not just intellectually. 4. Venture Capital Is Not Just About Numbers While financials matter, Monica stresses that VCs also invest in founders and stories. What helped her secure venture capital: A compelling personal story Relevant founder skill sets (M&A, law, operations) Clear understanding of the market opportunity Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue. 5. Research, Planning, and Discipline Before Launch Unlike many food startups, Medase did not begin in a kitchen. They: Conducted a feasibility study Built a formal business plan Worked with a Black female food scientist Set strict personal funding limits before seeking capital Lesson: Preparation reduces risk and builds long-term sustainability. 6. Scaling Requires Operational Maturity As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence. Key scaling principles: Understand unit economics Track ROI for events and activations Adjust pricing as volume increases Build strategy across marketing, operations, and distribution Lesson: Hustle starts the business; operations grow it. 7. Niche First, Expansion Later Medase does not try to be “everything to everyone.” Core customers include: People seeking a break from alcohol Health-conscious consumers Black men looking for alcohol replacements Consumers wanting cocktail taste without hangovers Lesson: Strong niches create loyal advocates who fuel organic growth. 8. Smart Distribution Strategy Rather than rushing into retail, Monica prioritized direct-to-consumer channels: Amazon (top-performing channel) Brand website TikTok Shop Only after 6–7 months of traction did retail expansion become viable. Lesson: Control your margins and demand before entering expensive retail environments. Memorable Quotes “I wanted an authentic cocktail without compromise.” “Everything we do has a story behind it.” “Sometimes it’s not about the financials—it’s about the founder and the story.” “Don’t be everything to everybody. Find your market and stick with your market.” “Hustle starts the business, but operations give you scale.” “If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.” Overall Message This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand. Monica Cornitcher exemplifies the modern founder:visionary, data-aware, emotionally intelligent, and unapologetically authentic. #SHMS #BEST #STRAWSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Glenn starts the show by addressing the backlash he's received over his recent discussions on Russian influence in America and Aleksandr Dugin's influence in the West. Glenn warns of attempts to fix diagnoses in society that often lead to worse outcomes. Glenn takes calls from his listeners, who discuss a variety of issues, including questioning how political candidates linked to Al-Qaeda can run for office. Consumers are facing rising electricity and energy costs due to the growing demand from AI data centers. Glenn offers a solution that benefits all parties, outlining the conditions that must be in place before these data centers can proceed. Glenn discusses the story of YouTuber Jesse Ridgway, known online as 'McJuggerNuggets,' who recently admitted to aborting his unborn child after being given a potential Down syndrome diagnosis. Glenn speaks with more listeners who share their personal journeys of having family members with disabilities. Learn more about your ad choices. Visit megaphone.fm/adchoices
Glenn starts the show by addressing the backlash he's received over his recent discussions on Russian influence in America and Aleksandr Dugin's influence in the West. Consumers are facing rising electricity and energy costs due to the growing demand from AI data centers. Glenn offers a solution that benefits all parties, outlining the conditions that must be in place before these data centers can proceed. Glenn discusses the story of YouTuber Jesse Ridgway, known online as 'McJuggerNuggets,' who recently admitted to aborting his unborn child after being given a potential Down syndrome diagnosis. Learn more about your ad choices. Visit megaphone.fm/adchoices