Podcasts about using stories

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business. Today we discussed: [00:00] Opening [00:09] Introducing David Garfinkel [00:54] Story Frameworks [03:11] What are Persuasion Stories? [05:22] How to Make a Conversational Story [06:48] Merging Stories and CTAs [09:09] Using Stories to Get Attention [12:39] Mistakes in Storytelling [13:28] Learning from Your Favorite Books [15:30] AI in Storytelling [18:51] Is There a Formula to Storytelling? More About David Garfinkel David Garfinkel's website - https://copywriterspodcast.com/ Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation also covers the importance of data-driven marketing, balancing brand building with lead generation, and innovative campaign strategies. About Nobl9 Founded in 2019 by ex-Googlers Marcin Kurc and Brian Singer, Nobl9 is the premiere Service Level Objectives-based platform for driving a reliable digital experience. With a strong enterprise customer base as well as strategic investments from Cisco and ServiceNow, Nobl9 is recognized as a bleeding-edge solution to modernizing Site Reliability Engineering (SRE) strategies, ensuring that reliability is not measured primarily by availability, but rather by users' ability to do what they expect to be able to do within an application. About Dan Ruby Dan is an eighteen year veteran of digital marketing, with the vast majority of his experience coming as the head of marketing for various B2B SaaS organizations in the Boston area. He has been acquired at various points by Google and Snap, and is currently the VP of Marketing for Nobl9, a B2B SaaS platform for user-centric site reliability. He holds a Bachelor of Journalism from the University of Missouri as well as an MBA from Brandeis University. He occasionally teaches an undergraduate course on marketing at Bentley University. Throughout his career, Dan has become increasingly stubborn about the fact that marketing must focus on creating value for potential leads, and is quite fond of telling anyone who will listen that "nobody gives a **** about your product, give them valuable information, not product pitches." Time Stamps 00:00:42 - Dan Ruby's Career Journey 00:02:09 - Overview of Noble9 00:05:48 - Challenges in Marketing a Reliability Product 00:07:03 - Using Stories to Make Marketing Exciting 00:12:43 - Balancing Brand Building and Lead Generation 00:17:07 - Innovative Campaign Example: DORA 00:22:24 - The Importance of Partnerships in Marketing 00:22:41 - Best Marketing Advice Received 00:23:41 - Advice for New Marketing Professionals 00:25:44 - How to Contact Dan Ruby 00:26:18 - Closing Remarks Quotes "Marketing is such an interesting field. It takes pretty much any skill set and makes it useful.” Dan Ruby, VP of Marketing at Nobl9 "Nothing is boring if you can make it into a story that resonates." Dan Ruby, VP of Marketing at Nobl9 "You can find partners who believe in your product, believe in your company, believe in your people, who will work with you." Dan Ruby, VP of Marketing at Nobl9 Follow Dan: Dan Ruby on LinkedIn: https://www.linkedin.com/in/danielruby/ Nobl9's website: https://www.nobl9.com/ Nobl9 on LinkedIn: https://www.linkedin.com/company/nobl9inc/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Ever wonder how Disney is able to evoke profound emotions of joy and wonder even in those far removed from childhood? In this episode of Mitlin Money Mindset, Larry Sprung speaks with Theron Skees and James Warda, two experts in the Disney universe, to explore the enchanting world behind Disney's most beloved experiences. Learn about the emotional connections forged by Disney rides, the behind-the-scenes magic of Imagineering, and how businesses can harness these storytelling techniques to create impactful customer experiences. Plus, discover the unique journey that led to the creation of James Warda's book, "How Does Disney Do That?". Larry, James, and Theron discuss:  The emotional impact of Disney attractions and guest experiences. The book 'How Does Disney Do That?' came to be and the role Joe Rohde had in its creation. The collaborative process between creators and fans in bringing Disney magic to life. Business lessons that can be learned from Disney's storytelling methods. And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Facebook: How Does Disney Do That? LinkedIn: How Does Disney Do That? Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with James Warda: LinkedIn: James Warda  Instagram: James Warda YouTube: James Warda X (Twitter): James Warda Website: James Warda Website: How Does Disney Do That? Connect with Theron Skees:  LinkedIn: Theron Skees Facebook: Theron Skees Instagram: Theron Skees  YouTube: Theron Skees Website: Designers Creative Studio  About Theron: Theron Skees is the founder of The Designer's Creative Studio and has over 30 years of experience assembling and leading multi-disciplined teams for both domestic and international projects in the Themed Entertainment Industry.  As a veteran of Walt Disney Imagineering, he has led diverse creation, design and construction projects from hundreds of millions to multiple billions of dollars in a wide variety of experience types. He is a corporate culture evangelist who applies vision, strategy, focus and high personal standards to advance design and increase brand equity. Using “Story” as the key element to deliver business goals and make an emotional connection to guests Theron is an organized creative leader with exceptional capability in managing multiple, concurrently running teams and is a highly respected, natural communicator who interfaces positively and professionally at all levels.  About James: James Warda is writer, keynote speaker, workshop facilitator, and author of  multiple books such as “How Does Disney Do That?”, “Where Are We Going So Fast?” and more. His background includes being a blogger for the Chicago Tribune Media Group, and columnist for the Chicago Tribune and Pioneer Press. James is recognized for ability to make the complex simple and align groups to execute large-scale change initiatives across multiple industries, including aerospace, defense, energy management and automation, finance, healthcare, insurance and more.  James leads with expertise in executive communications, internal communications, public relations and media relations, crisis communications, digital communications, marketing, and Labor Relations and Mergers and Acquisitions (M&A) communications.

Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste.Learn more about Dunn & Stone Builders here: https://www.dunnandstonebuilders.com/Timestamps00:00 Introduction and Background03:08 Implementing Supply Chain Management Strategies07:59 Buying the Business19:03 Navigating the Challenges of COVID-1926:20 Dealing with Rising Construction Costs29:27 Honoring Contracts, Even When It's Hard37:44 The Mindset of a Business Owner44:26 Taking Care of Employees and Building Trust50:59 Transitioning from Survival Mode to Growth Mode53:17 Buying Out a Co-Owner55:02 Using Story to Build Better Processes58:55 Creating a Positive Work Environment01:03:59 Systematizing Processes for Efficiency01:07:24 Putting Customers FirstClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In this episode, Gene Tavernetti interviews Dr. Zach Groshell about his upcoming book and dives into effective teaching strategies. The discussion covers a variety of topics, including the importance of clear and concise explanations, cognitive load theory, the role of learning objectives, and the use of stories and humor in the classroom. They also address common misconceptions about explicit instruction and the practicalities of teaching in a focused and effective manner.01:05 The Need for Positive Teaching Messages02:37 The Importance of Clear Explanations05:07 Cognitive Load Theory and Clarity06:37 Practicing and Rehearsing Explanations19:26 Learning Objectives and Explicit Instruction15:58 The Role of Classroom Environment in Learning16:53 Explaining with Undivided Attention26:26 Using Stories and Humor in Teaching38:26 The I Do, We Do, You Do Framework

Using Stories in Health and Physical Activity Promotion - Dr. Joshua Pate (Pt1) In his late twenties, Josh reduced his hours working as a senior physiotherapist to do a PhD at Macquarie University (Sydney, Australia). His fascination with factors that influence health outcomes for people feeling pain drove him deep into the world of trying to work out what people think about pain. To begin to solve these mysteries, a tool was needed. So, he developed the Concept of Pain Inventory (COPI) and published it in 2020. Josh is passionate about making learning more accessible. He wants the next generation of humans to learn more of the complexity of the science of pain; a growing body of research is showing the importance of this education. Since being awarded his PhD, he is working as a Lecturer in Physiotherapy at the University of Technology Sydney (UTS). Building learning resources like children's books and online animations, he is researching how people think about the science of pain, and how that relates to their pain and level of disability. --- This podcast episode is sponsored by Fibion Inc. | The New Gold Standard for Sedentary Behavior and Physical Activity Monitoring Learn more about Fibion: fibion.com/research --- Learn more about Fibion Kids at: https://fibion.com/kids --- Collect, store and manage SB and PA data easily and remotely - Discover new Fibion SENS Motion: https://sens.fibion.com/

In this episode, host Mason Cosby shares a powerful playbook for converting podcast guests into clients or partners by leveraging story-based interviews. He dives into the strategy of using podcasts as a relationship-building tool, where guests are invited to share their personal stories, fostering trust and long-term connections.==============================Best Moments:(01:16) Using story-driven interviews to connect with potential clients or partners, creating a foundation for future business relationships(02:04) How "The Marketing Ladder" podcast serves as a model for story-based podcasting, helping guests share their career journeys and successes(03:36) By focusing on talent acquisition and career stories, podcasts can build positive associations with target accounts, positioning the host as a connector in the industry(04:24) Strategies for engaging with guests after the interview, including personalized follow-ups and content sharing to maintain the relationship(06:09) Tips for selecting the type of stories that guests should share, ensuring it aligns with their experiences and the podcast's objectives(07:54) The main objective of a story-based podcast — to build trust, which can lead to referrals, partnerships, and long-term business opportunities(09:37) Discussing the enduring value of relationships built through genuine, story-centered conversations(10:42) The importance of showing genuine care for guests and establishing oneself as a trustworthy partner

In this episode of The Thoughtful Entrepreneur, we delve into the power of storytelling in sales. We explore how compelling stories can connect with audiences, build trust, and drive business growth across various industries.Key Points Covered:The Importance of Storytelling in Business:Josh and Alissa discuss why storytelling is more than just a marketing tool—it's a powerful way to create emotional connections with audiences. They highlight how effective storytelling can differentiate a brand and foster loyalty by making messages memorable and impactful.Crafting Stories That Resonate Across Audiences:The episode provides insights on how business leaders can tailor their stories to connect with diverse audiences. Josh shares examples from the podcast where guests effectively adapted their narratives to appeal to different sectors and customer bases, demonstrating the versatility of good storytelling.Leveraging Stories for Business Growth:We examine how storytelling isn't just about engagement—it's a strategic approach to driving sales and business development. Josh and Alissa discuss practical ways entrepreneurs can use stories to enhance their sales efforts and connect more deeply with potential clients.Featured Clips:[Guest 1: John Livesay]:John talks about how storytelling is essential for drawing in audiences and fostering business growth. He shares his perspective on why stories are more persuasive than data alone, helping businesses connect on a deeper level with their customers.[Guest 2: Michael Houlihan and Bonnie Harvey, Barefoot Spirit]:Michael and Bonnie share their journey of building Barefoot Wines, highlighting how storytelling played a crucial role in their brand's success. They discuss their transition into helping other entrepreneurs turn their stories into impactful Hollywood-style narratives.Tune in to learn how to craft stories that sell and create lasting connections with your audience!Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at https://www.linkedin.com/company/upmyinfluenceCheck out Josh Elledge on LinkedIn at

We often reach for storytelling in our nonprofit training and it's easy to understand why. Stories evoke emotion, help us connect with each other, and help us learn.But, there is a wrong and right way to tell a story. On this episode, Diana Farias Heinrich is sharing her ethical storytelling framework with us so we can tell stories the right way and prevent harm.As the CEO of Habra Marketing, Diana helps nonprofits use ethical communication strategies and marketing to raise more money.▶️ STOP Using Stories in Training...Unless You're Using This Framework with Diana Farias Heinrich ▶️ Key Points:03:59 The importance of stories and how they help us learn09:50 Telling stories with care14:20 A framework for ethical storytellingResources from this episode:The Ethical Nonprofit Summit: https://events.ringcentral.com/events/the-ethical-nonprofit-summit/registration Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collectiveWas this episode helpful? If you're listening on Apple Podcasts or Spotify, follow and leave a review!

As a designer, Scott Doorley is interested in how humans create the world around them. It's a conversation, he says, that starts with the question: What kind of world do we want?Doorley is the creative director of the Stanford d.school and co-author of the book, Assembling Tomorrow: A Guide to Designing a Thriving Future. In designing everything from a device to an app to a building, “People get excited about what it can do,” he says, “but what should it do? What do we want? What's the desirable outcome that we want in the world?”In this episode of Think Fast, Talk Smart, Doorley and host Matt Abrahams discuss how applying design thinking to communication can help us connect more with each other, better understand the world, and create meaningful change.Episode Reference Links:Stanford d.school Profile: Scott Doorley Stanford d.school Scott's Book: Assembling TomorrowEp.61 Courage, Belonging, Ambiguity and Data: How to Design Your Communication for Success Website / YouTube Ep.70 Keep 'Em Coming: Why Your First Ideas Aren't Always the Best Website / YouTube Connect:Email Questions & Feedback >>> thinkfast@stanford.eduEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn Page, Instagram, YouTubeMatt Abrahams >>> LinkedInStanford GSB >>> LinkedIn & TwitterChapters:(00:00:00) IntroductionHost Matt Abrahams introduces guest Scott Doorley, creative director of Stanford's d.school.(00:01:07) What is Design?The broad scope of design at Stanford's d.school and the role of intention in bringing ideas to life.(00:02:16) The Design ProcessThe design process, emphasizing desirability and externalizing ideas to understand them better.(00:03:32) Communication in DesignThe vital role of communication in all aspects of design.(00:05:09) Mistakes in Spatial DesignThe biggest mistake people make when arranging spaces for communication and interaction.(00:06:47) Runaway DesignThe concept of runaway design and its implications in the modern world.(00:09:29) Intangibles and ActionablesThe distinction between actionables and intangibles, and how these concepts can be applied beyond design.(00:12:47) Using Stories in DesignHow storytelling helps envision and communicate future impacts of design.(00:16:20) Emotion in InnovationThe role of emotions in driving innovation, communication, and design.(00:19:03) The Final Three QuestionsScott shares what he is currently designing, a communicator he admires, and his ingredients for successful communication.(00:23:17) ConclusionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's episode, Shannon continues her conversation with Ashley Stahl, founder of Wise Whisper Agency. In part two of their discussion, Ashley dives into the tactics of delivering a memorable and impactful TEDx talk through the power of storytelling. She shares insights on what sets apart good vs. great TEDx talks, how to maximize the exposure and virality of a TEDx talk, and the immense ROI in terms of credibility and brand-building that comes with the TEDx stage.   Ashley also pulls back the curtain on her process for extracting powerful stories from clients and structuring a compelling speech that moves the audience. She emphasizes the importance of relatability, humanizing yourself as a speaker, and tapping into resonant moments and epiphanies from your life.   Ashley is an entrepreneur, international bestselling author (You Turn), podcast host (You Turn Podcast) and top 100 ranked TEDx speaker on the Internet. She has been on the TEDx stage twice, in 2013 and 2019, and both of her talks have gone viral. Her company, Wise Whisper Agency, helps other inspirational professionals land on the same stage so they could make more impact, generate more leads for their business, and establish themselves even more so in the speaking arena.    Website: www.wisewhisperagency.com  Fill out the intake form here: www.wisewhisperagency.com/intake  Mention that you were referred from this “Keep What You Earn” episode by 11/11/24 and receive $1,000 off   What you'll hear in this episode: 03:14 TEDx talk coaching process outlined in 7 words: Initial brainstorming, story sharing, feedback, content implementation. 08:00 TEDx is approachable, offers new opportunities. 12:40 Relatable stories resonate with audience for relevance. 13:40 People prioritize relatability and resonance in communication.   If you like this episode, check out: How to Prepare to Sell Your Business The Framework for the Perfect Offer This Could Be the Most Expensive Sales Mistake You Make   Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Did you know your brain can change? And did you know willpower isn't what makes the change? This was a fascinating conversation with Dr. Weissenbacher on the Live Like It's True podcast, giving you some of the science that supports what we do here on the podcast.Rehearsing stories from the Bible can change your life! Listen to learn how.Guest: Dr. Alan WeissenbacherBible Passage: VariedRecommended Resources Including the Brain Change ProgramFreebie: Live Like It's True WorkbookResound Media: Go to www.ResoundMedia.cc for more Gospel centered resources.Mentioned Resources:Episode with Amy DiMarcangelo on the Good SamaritanEpisode with Ann Swindell on Paul's Conversion storyEpisode with Lisa Appelo on the Widow's Last MealEpisode with Sarah Walton on Jesus Asleep in the BoatControl Girl which includes lesson meditationsComparison Girl which includes lesson meditationsMusic: Cade PopkinDr. Alan WeissenbacherDr. Alan served as chaplain at the Denver Rescue Mission, where he helped homeless addicts by removing them from an urban setting, empowering them to operate a farm, by providing counseling, spiritual care and job training. His work with these clients inspires his research into a unique blend of neuroscience and spiritual formation, and was the impetus for his new book: The Brain Change Program: 6 Steps to Renew Your Mind and Transform your Life.Live Like It's True is part of the Resound Podcast Network. For more gospel centered resources visit ResoundMedia.cc . Visit www.shannonpopkin.com/promises/ to learn more about my six-week Bible study with Our Daily Bread, titled, "Shaped by God's Promises: Lessons from Sarah on Fear and Faith." Learn how you too can be shaped by the promises of our faithful God. Learn more at ShannonPopkin.com.

Using Stories in Health and Physical Activity Promotion - Dr. Joshua Pate (Pt1) In his late twenties, Josh reduced his hours working as a senior physiotherapist to do a PhD at Macquarie University (Sydney, Australia). His fascination with factors that influence health outcomes for people feeling pain drove him deep into the world of trying to work out what people think about pain. To begin to solve these mysteries, a tool was needed. So, he developed the Concept of Pain Inventory (COPI) and published it in 2020. Josh is passionate about making learning more accessible. He wants the next generation of humans to learn more about the complexity of the science of pain; a growing body of research is showing the importance of this education. Since being awarded his PhD, he is working as a Lecturer in Physiotherapy at the University of Technology Sydney (UTS). Building learning resources like children's books and online animations, he is researching how people think about the science of pain, and how that relates to their pain and level of disability. --- This podcast episode is sponsored by Fibion Inc. | The New Gold Standard for Sedentary Behaviour and Physical Activity Monitoring Learn more about Fibion: fibion.com/research --- Learn more about Fibion Kids at: https://fibion.com/kids --- Collect, store, and manage SB and PA data easily and remotely - Discover new Fibion SENS Motion: https://sens.fibion.com/

In this episode, discover how to build the business and life you truly desire with guests George Black and A.J. Bishop. They share invaluable insights on entrepreneurship, achieving work-life balance, the importance of direction and understanding your numbers, and much more. Key Takeaways: Entrepreneurial Mindset: The importance of balancing passion with business acumen. Living Truly Free: Insights on achieving work-life balance and personal freedom. Using Story: Understanding your story can help you navigate challenges and reinvent yourself. Strategic Direction: Having a clear direction and understanding your business metrics is necessary. — Episode Chapter Big Ideas (timing may not be exact) — 0:00 - Introduction and Quote from John F. Kennedy 0:57 - Welcoming George Black and A.J. Bishop 2:23 - How George and A.J. Met and Started Their Partnership 4:11 - A.J.'s Early Entrepreneurial Inspirations 6:22 - George's Career Journey and Business Experience 10:30 - The Declaration of Independence for Entrepreneurs 11:16 - Challenges in Achieving Happiness as an Entrepreneur 12:23 - A.J.'s Current Motivations and Inspirations 14:36 - What Keeps George Motivated in His Career 18:30 - The Importance of Direction in Business 20:41 - Mapping Out Business Direction 22:40 - Understanding Your Numbers in Business 24:06 - The Disconnect Between Passion and Business Savvy 30:25 - Leading with Business Savvy 33:13 - Common Mistakes Entrepreneurs Make Across Industries 35:20 - A.J.'s Biggest Challenges as a Young Entrepreneur 39:22 - The Value of Practical Business Education 42:02 - What It Means to Live Truly Free 47:42 - Using Story to Navigate Difficult Times 50:36 - Closing Remarks and Where to Find George and A.J. — Connect with George & A.J. — YouTube — http://www.youtube.com/@GetBusinessSavvy Website — https://livetrulyfree.com/ (Book) The Next Level Entrepreneur — https://www.amazon.com/gp/product/0999574620/ — Connect with Julian and Executive Health — Curious about becoming a concierge client? Sign up for a complimentary Executive Health Meeting — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.executivehealth.io/contact⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/julianhayesii/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner. Any decision to begin the use of the following supplements or use any of the information on this website or podcast should be discussed with your doctor and/or medical practitioner.

Tony discusses the use of stories in the job search interview.

Tony continues discussing the use of stories in the job search interview.

In this video, I dive deep into the art of preemptively persuading real estate sellers. By addressing their challenges before they even mention them, you can build trust and close deals more effectively. This technique is especially powerful when dealing with specific seller lists like probate or pre-foreclosure.Join The FREE FB Group ( Daily Value, Weekly Live Trainings, Great Community)

This post contains affiliate links. Eve is a coach, catalyst & connector, she offers group support for anyone who believes it’s #Never2Late for a mid or late-life do-over! She facilitates her courses online from her home in Ireland, or the U.S. when she goes home for a visit. See the websites below. Or connect withContinue reading "Empowering Change Using Story Telling"

In this enlightening episode of I Need A Coach, Adam Packard sits down with Sarah Elkins, a storytelling expert and coach. Discover the profound impact of narratives on professional growth as Sarah shares how to harness the magic of storytelling in your coaching business. From engaging workshops to transformative client stories, Sarah explores the nuances of weaving personal tales to connect, resonate, and convert. Whether you're an aspiring coach or a seasoned professional, tune in to uncover techniques that can elevate your coaching approach and leave a lasting impression. Sarah Elkins is a storyteller, keynote speaker, professional musician, author, and Gallup certified StrengthsFinder workplace communication coach. Her highly engaging, experiential presentations, workshops, and coaching packages with in-person and remote teams and their leaders are known to address and reduce miscommunication – the most common cause of tension and stress in the workplace.Using the team's results from the CliftonStrengths assessment, she guides conversations to ensure work relationships are based on knowing & valuing each other's strengths and connecting with each other on the most basic level through story sharing and effective listening.Key Topics Discussed:Importance of storytelling in coachingUsing StrengthsFinder for professional developmentTechniques for impactful storytellingStrategies to connect with potential clientsTimestamps:05:28 Taking risks and effective storytelling in presentations.11:16 Craft impactful stories, connect emotionally, and listen.17:03 Strengthening personal development through effective questioning techniques.21:55 the importance of "doing a little homework."Guest Socials:Elkins Consulting | WebsiteElkins Consulting | FacebookSarah Elkins | LinkedInSarah Elkins | InstagramYour Stories Don't Define You | Podcast

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” - Roger C. Schank. I use stories in my sales conversations with prospects and when teaching.  Years later, people approached me and said, “Do you remember when you taught us XYZ?  I still think about that and remember how to use that concept with my clients.”     That defines success for me. Years later, the employee remembers the story but, more importantly, the concept and how to use it in real-life client and prospect conversations! So, how important are stories in sales? Without getting lost in our story and keeping it grounded and relevant to the client or prospect in front of us…VERY!   YouTube: https://youtu.be/n0gWoPiK8GU   About Mike Bosworth:  Mike is known throughout the business sales world as a thought leader, speaker, sales philosopher, entrepreneur, and the author of best-selling sales books Solution Selling and co-author of CustomerCentric Selling. Mike began studying the power of story as a framework for building emotional connection in 2008 and published What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story in January 2012.   How to Get in Touch With Mike Bosworth:  Email:  mtbent@gmail.com LinekedIn:  https://www.linkedin.com/in/mikebosworth/    Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

In this episode, Jasmine Warga chats with Jennifer about the power of read alouds, using stories as conversation starters, and the importance of representation in literature. Jasmine shares her personal journey as a reader and writer, and how books helped her feel less alone. They also talk about Jasmine's latest book, A Rover's Story and her upcoming mystery novel set in an art museum: A Strange Thing Happened in Cherry Hall. The conversation highlights the impact of books on readers' hearts and the need for diverse and engaging stories for middle grade readers. Show notes and other information related to this episode (including a discount code from Bookelicious) can be found here. Chapters 00:00 Introduction and Reader's Heart 03:30 The Power of Read Alouds 06:36 Books as Conversation Starters 08:30 Using Stories to Bridge Chasms 09:23 Writing for Middle Grade Readers 14:34 Book Talk: Rover, A Rover Story 25:34 Writing Mysteries for Middle Grade Readers 29:51 Upcoming Projects 33:08 Conclusion

Episode 4 of this 8-part webinar/podcast series is the official companion to the ⁠REFRAME2024.com⁠ we are going to have in October 2024 NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw Topics that will be covered in this series: Communications strategy with clients Communicating your value to command price, standards, and expectations Negotiating terms, pricing, scope, with new and existing clients “Magic Words” that get the other person on your side quickly Fundamental communications skills to transmit your message/ideas to others in an effective matter The most important communications skill set: self-talk How to give advice that customers will follow How to influence the people you do work for and work with to become better people and value your vision (leadership) How to apply this skills in the real world to get significant results

Guest, Brian William Burgess: https://www.swainwoodham.co.nz/ Chapters 00:00 Starting a Company in 1996 02:55 Referrals and Building Relationships 05:01 The Value of Insurance and What Clients Buy 07:58 Developing Financial Advisors 11:47 Dealing with Emotional Situations 15:52 The Role of Insurance in Healthcare 19:56 Understanding the Client and Product Features 21:47 Understanding Clients' Concerns 22:15 Simplifying Complex Concepts 23:01 The Power of Storytelling 24:04 The Impact of Storytelling 25:30 Using Stories to Educate Clients 26:10 The Role of Intuition in Storytelling 27:29 The Importance of Claims 28:21 The Power of Personal Stories 29:19 The Significance of Trust and Honesty 29:58 Creating Compelling Offers 32:16 Changing the Perception of Insurance 35:36 Expanding Beyond Insurance 38:11 Adding Value to Clients' Lives 41:18 Understanding Clients' Needs 42:58 Having Hard Conversations 44:04 The Bell Curve of Insurance

“What niche am I supposed to target?” That's always a popular question when I meet a group of fellow business owners. Even if they're experienced veterans, they wonder, “Did I let some people get away? Am I being too narrow in my focus?” It's a familiar struggle…and we keep going back to it. Even though we think we've got a niche we want to revisit. Men? Women? Married? Single? Age bracket? Sound familiar? In this episode of the Strategic Storytelling podcast, I have the answer: the clients backstory.  What do they say when they come? What don't they say?   Most importantly, will they pay? And who's picking up the tab? What you'll learn in this episode: Why your mentor probably won't help you choose a niche Why you shouldn't be too quick to choose a niche How to turn a backstory into a profitable niche The most important qualities to look for when choosing a niche Why your niche may not be ready to buy from you   The toughest part of choosing a niche is finding their backstory. And I've got a product to help. Click here.    I can also help you target your niche as you write the copy. We can do this in a 90-minute coaching session. Click here to learn more.  Don't forget to subscribe and leave a rating and review! 

In this Favourite Tips episode we revisit a conversation I had with psychologist and author Rachel Brace, who has penned two children's books relating to blended families: Harriet's Expanding Heart and Max's Divorce Earthquake. As part of our conversation she offered up some great ideas around how to use story to broach what can be ordinarily difficult conversations with your kids.See omnystudio.com/listener for privacy information.

Summary In this episode, I talk about one of the biggest flaws in content creation and how it prevents people from being successful. I emphasize the importance of building a content machine and creating relatable content. I point out that many marketers forget that they are speaking to human beings looking for solutions to their problems and advise business owners and marketers to be vulnerable and share their struggles to connect with their audience. They can build trust and establish a strong connection with their customers by being relatable and real. Takeaways The number one thing that prevents people from being successful in marketing is trying to be more than they are. It is important to be relatable and show that you understand your audience's struggles. People connect with people who are similar to them and who are vulnerable. Sharing your own story and struggles can help build trust and connection with your audience. Avoid portraying an image of perfection or unattainable success. Instead, be real and human and show that you still have struggles and problems. Continuously create relatable stories by documenting your experiences and finding teachable moments that can help your audience. Building the know, like, and trust factor is crucial in marketing. Being relatable and genuine can help establish a strong connection with your customers. Chapters 00:00 The Biggest Flaw in Content Creation 00:55 The Problem with Marketing and Business Ownership 03:09 Being Vulnerable and Sharing Your Story 04:03 Building Trust and Connection 05:29 Avoiding the Image of Perfection 06:26 Using Stories to Connect with Your Audience 07:49 Continuously Creating Relatable Stories 08:46 Being Real and Human 09:15 Building the Know, Like, and Trust Factor

In episode 379 of The Brainy Business podcast, Nuala Walsh, an award-winning business consultant and behavioral scientist, shares her expertise on decision-making biases and blind spots. Drawing from her background in global investment management and Fortune 500 consulting, Nuala provides valuable insights into the concept of tuning in and its significance in various contexts, such as mergers and acquisitions. She discusses the challenges of listening in a noisy world, emphasizing the importance of questioning the source of the voice and considering factors such as conscience, convenience, common sense, and curiosity.  Nuala's book, Tune In, offers practical strategies for making smarter decisions in a complex and rapidly changing world. Throughout the conversation, she underlines the importance of self-awareness and the impact of human risk and decision risk on business. By understanding decision-making biases, Nuala offers a framework to help individuals make more informed and effective decisions. Leaders and managers seeking to improve judgment and successful communication will benefit from Nuala's expert insights on decision-making biases and the strategies to overcome blind spots. In this episode, you will be able to: Unveiling Decision-Making Biases for Enhanced Awareness Overcoming Biases: A Crucial Communication Advantage Mastering Strategies to Overcome Deaf Spots Harnessing the Power of First Impressions Navigating the Trilogy of Errors in Decision-Making Show Notes: 00:00:00 - Introduction Melina welcomes Nuala Walsh, an award-winning business consultant, behavioral scientist, author, and lecturer in business, criminology, and decision-making. Nuala shares her background in global investment management and her transition to studying human behavior. 00:03:29 - Nuala's Background and Book Nuala discusses her diverse career as a board director, consultant, and behavioral scientist. She shares insights into her book, Tune In: How to Make Smarter Decisions in a Noisy World, and her focus on the psychology of decision-making. 00:07:07 - Challenges of Mergers and Decision Making Nuala explains how mergers can create blind spots, deaf spots, and "dumb spots," leading to the bystander effect. She highlights the importance of tuning in, being aware of missed signals, and making better decisions in a noisy world. 00:09:33 - The Impact of Too Many Voices Nuala explores the challenges of listening to the wrong station and the abundance of voices in a noisy world. She emphasizes the need to be selective, pause, and avoid rushing to judgment to make better decisions amidst the information overload. 00:14:07 - Perimeters Framework for Decision-Making Nuala introduces the "perimeters" framework, outlining ten core misjudgment traps (power, ego, risk, identity, memory, ethics, time, emotion, relationships, and stories). 00:16:17 - The Importance of Relationships in Decision-Making Nuala discusses the concept of relationships in decision-making as it relates to the crowd and other people. She emphasizes the plurality of relationships and their impact on decision-making. 00:17:37 - Structuring Stories to Illustrate Biases Nuala explains how she carefully selected and structured real-life stories to exemplify biases related to mishearing, miscalculating, and not pausing. Each story represents a different type of bias and decision-making trap. 00:18:31 - Using Stories to Illustrate Different Types of Voice Nuala discusses how she chose specific stories to exemplify different types of voices, such as the voice of conscience, present bias, misremembering, and impression management. These stories showcase the impact of biases on decision-making. 00:22:16 - Diverse Examples of Decision-Making Nuala highlights the diverse range of examples in the book, including business leaders, entrepreneurs, FBI investigators, lawyers, and ordinary individuals. The examples demonstrate how biases influence decision-making across various professions and situations. 00:29:34 - Positive Outcomes of Tuning In Nuala shares examples of individuals and professionals who successfully used tuning in to make a difference in their work, organizations, and society. These positive cases illustrate the power of effective decision-making and the impact of tuning into others. 00:31:39 - The Messenger Effect and First Impressions Nuala explains that the messenger effect plays a role in effective communication. She emphasizes the importance of first impressions and how people tune out those who don't look or sound like them. 00:32:25 - Tuning into the Tips Nuala discusses the significance of considering the perspective of the person making a decision. She highlights the importance of being mindful of potential biases and obstacles that may prevent effective communication and decision-making. 00:33:51 - The Cris of Tone-Deaf Leadership Nuala addresses the challenges of decision-making in a noisy and fast-paced world. She emphasizes the impact of time pressure and information overload on decision-makers, highlighting the risk of unheard voices and missed signals. 00:34:46 - Strategies for Tuning In Nuala introduces simple strategies to facilitate effective communication and decision-making. She emphasizes the importance of slowing down, reconsidering responses, and creating decision friction to improve the quality of judgments. 00:38:37 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Nuala: Mind Equity X LinkedIn Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Tune In, by Nuala Walsh Noise, by Daniel Kahneman, Cass Sunstein and Olivier Sibony What Your Employees Need and Can't Tell You, by Melina Palmer Look Again, by Cass Sunstein and Tali Sharot Both/And Thinking, by Wendy Smith and Marianne Lewis Top Recommended Next Episode: First Interview w/ Nuala Walsh (ep 153) Already Heard That One? Try These:  Cass Sunstein Interview (ep 371)  Selective Attention Biases (ep 378) Sense of Sound (ep 27) Sense of Sight (ep 24) Time Pressure (ep 366) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Nuala's Tedx Talk

Guest Bennett (Ben) Bratt helps leaders and their teams create the transformative, inclusive, and enduring changes in their team effectiveness that fuel their most deeply desired outcomes. He is the founder and principal at Team Elements, a consulting and coaching organization that helps identify and resolve issues holding teams back from achieving their desired goals. Ben is the author of The Team Discovered (BMI Publishing 2020). Summary A number of factors will contribute to team ineffectiveness, including: • insufficient resources and training, • unrealistic expectations, • poor organizational culture, • lack of psychological safety and emotional intelligence, and • lack of conflict resolution tools. Often, underlying all of these reasons is a lack of clarity around team goals and individual roles, which contributes to a lack of trust among team members. Social Media / Referenced LinkedIn: linkedin.com/in/bennettbratt TikTok:  @bennettbratt Website: Team Elements

In this episode, Brian Herriot shares his innovative approach to coaching through private podcasts. Learn how he uses his compelling personal story and professional insights to engage listeners, turning passive audience members into active participants in their own journey towards financial independence and a remarkable life. [0:57] Brian shares how he discovered private podcasts and Hello Audio. [6:00] Brian's use of storytelling in his private podcasts. [9:05] The ease and impact of creating a private podcast as a lead magnet. [13:28] The effectiveness of Brian's private podcast in converting listeners to clients. [15:32] Discussion on the future of private podcasting and its potential uses. [18:18] Early reflections and successes from Brian's private podcasting journey. [19:39] Exploring the potential of private podcasts for personal and professional growth. [22:51] Creative uses for private podcasts in personal life and learning. [25:21] Closing remarks and the end of the episode. Links mentioned: https://linkedin.com/in/brianherriot https://choosyconsultant.com Free 50-min Secret Podcast : https://app.helloaudio.fm/feed/c7345ee0-08a2-4985-a353-6c168493592f/signup

My guest this week is a former lawyer turned empathy guru, and she's here to share her secret sauce for creating a more connected workplace: storytelling. Dr. Ann Kowal Smith and I explore how stories aren't just for entertainment—they're powerful tools for challenging our assumptions, widening our circles of empathy, and sparking those "aha" moments that bring us closer to our colleagues. We delve into the magic of literature, from short stories to essays, and how they create safe spaces for us to share and grow together. Imagine expanding your imagination, seeing the world through different lenses, and finding common ground in the most unexpected places. That's the power of storytelling in action, and Dr. Smith is here to guide us through it. It feels counterintuitive, but we can make our workplaces more ‘real' through fiction.  Shownotes See more at http://www.zoerouth.com/podcast/leadership-stories-ann-kowal-smith   Key Moments  Planet Zoë: Zoë has swapped skiing for running as she settles back into her routine, plus exciting developments as the launch of Olympus Bound gets ever nearer. If you would like to get an advance eBook copy and write a review before the launch, Zoë would be thrilled! You can do so here. Building a More Empathetic Workplace (00:02:26) Zoë introduces the topic of building a more empathetic and connected workplace. Using Stories to Build Connection and Empathy (00:03:41) Dr Ann Kowal Smith discusses using stories to build connection and empathy in the workplace. The Genesis of the Work (00:05:44) Dr Smith shares the genesis of using stories to create genuine, engaging conversations in the workplace. Encouraging Engagement with Literature (00:07:01) Dr Smith discusses overcoming resistance to engaging in literature-based conversations in the workplace. The Power of Stories to Expand Imagination (00:13:35) Dr Smith explains the power of stories to expand imagination and push people beyond their comfort zones. Deriving Personal Connections from Stories (00:16:51) Dr Smith and Zoë discuss how individuals derive personal connections and lessons from stories. Using Written Word for Interpretation (00:19:04) Dr Smith explains the use of written word to allow participants to visualise and interpret stories without external influence. The Importance of Stories in Unpacking Assumptions (00:20:01) Discussion on how stories can reveal cultural biases and unpack assumptions. Curating Stories for Building Connections (00:21:37) The process of curating stories with specific parameters to spark meaningful conversations. Duration and Frequency of Reflection Point Assignments (00:25:38) The ideal duration and frequency of sessions with a team for building the muscle of connection and empathy. Facilitation and Structure of Conversations (00:28:27) The facilitation methodology, emphasising process-oriented facilitation and the importance of open-ended conversations. The Intersection of Fiction and Workplace Practices (00:38:27) Zoë and Dr Smith discuss the integration of fiction into workplace practices and its impact on leadership and connection. The Power of Stories in the Workplace (00:39:50) Using stories to unite communities and improve workplace collaboration.  

In this podcast, Dr. Danny shares about a new project that PT Biz has started to highlight different physical therapy clinics around the country. He discusses how they have worked with hundreds of clinicians over the years and wanted to showcase what others are doing in their cash-based practices.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Back in January 2018 we had a chat to Jason 'Gibbo' Gibbs, a journalist, dad, Crossfitter and writer. He shares some tips from the pros on how to use stories to get buy-in from your audience... literally! To listen to the original episode go to TIB011 Using stories to get more customers with Jason Gibbs from The ChronicleSee omnystudio.com/listener for privacy information.

Summary Mark Green is host of the popular "Two PreSales in a Pod" podcast, he's the Master of Ceremonies at the Demofest Events and Director of Pre-Sales and Buyer Enablement at Consensus. In this episode we talk through story arcs and how they help you influence stakeholders. Key Takeaways Storytelling is a powerful tool for engaging and influencing people. A story needs credibility (ethos), logic (data), and emotion (pathos). Story arcs, such as the Cinderella arc, can be used to structure narratives and create tension and resolution. Crafting stories for different audiences and stages of the buying journey is essential. Storytelling can be applied to demo automation to create engaging and impactful presentations. Showlinks Elevated You Home - www.elevatedyou.live/twhs Ben Linked In - https://www.linkedin.com/in/benpthoughts/ Mark Home Page - https://www.mark.technology/ Mark Linked In - https://www.linkedin.com/in/marktechnology/

Support The Forest School Podcast on Patreon for bonus episodes and ad-free episodes at ⁠⁠⁠ ⁠www.patreon.com/theforestschoolpodcast⁠⁠

Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization's brand and commitment to youth equity and empowerment to life on national stages. Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior-level development and marketing roles, including Director of New Business Development and Entertainment Marketing. During his time at HSN, Big Brothers Big Sisters of America came to their offices to recruit mentors, and Adam, being a young professional who knew he wanted to give back, signed up to become a "big" that very same day. Adam is now a two-time Big Brother and is currently matched with his Little Brother, Giovanni.In this episode, Alan and Adam discuss his experience as a Big, what Big Brothers Big Sisters of America is trying to accomplish through their new national campaign, and the innovative ways they are showing up in the culture. Big Brothers Big Sisters of America was founded in 1904 in NYC as an innovative alternative to the juvenile justice system. Over the past 120 years, it has grown from a small start-up to more than 230 agencies serving more than 5000 communities operating in all 50 states.Currently, 1 in 6 American kids says they are growing up without a caring mentor. This statistic inspired Big Brothers Big Sisters of America's new campaign, “It takes little to be big." Created as a marketing platform without an ending, "It takes little to be big” is intended to be versatile, attract volunteers, and resonate with donors. Through market research, Big Brothers Big Sisters of America identified the main barriers people felt in regards to becoming mentors, then designed the campaign to intentionally change the narrative and encourage involvement. Big Brothers Big Sisters of America is targeting specific pop culture spaces where mentorship is already happening, like sports, fashion, and music, to partner with existing brands and individuals who help advance their message in innovative ways.In this episode, you'll learn:Adam's experience as a Big and what it's like to volunteer with Big Brothers Big Sisters of AmericaThe innovative ways Big Brothers Big Sisters of America is changing the narrative around mentorshipInspiring volunteers and donors with the “It takes little to be big" campaign and culturally relevant partnershipsKey Highlights:[02:30] Adam's first experience with Big Brothers Big Sisters of America[04:15] From TV Journalist to CMO[08:40] What is Big Brothers Big Sisters of America and why was it founded?[12:30] "It takes little to be big."[14:45] Alumni messaging specifically for volunteers and donors[16:10] Barriers to overcome with recruitment and reactivation of volunteers[20:40] Executing authentic cultural connections[28:05] Understanding mentorship as a first-generation American[33:00] Advice to his younger self[34:45] Automations with authenticity and impact storytelling[37:10] Intergenerational sneakerhead subcultures[40:35] Maximizing time and riding the rapid change Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

SummaryIn this conversation, Duane Lester and Thomas Bingham discuss the power of storytelling in education, training, and advocacy. They highlight the importance of connecting learning to personal relevance and the emotional impact of stories. They also explore the role of storytelling in capturing attention, engaging participants, and driving performance improvement. Thomas shares examples of using stories to advocate for policy change and emphasizes the need for a realistic pathway to achieve goals. The conversation concludes with a reminder that storytelling is an ongoing process that requires continual improvement.Takeaways* Storytelling is a powerful tool in education, training, and advocacy as it helps capture attention, engage participants, and drive performance improvement.* Connecting learning to personal relevance is crucial in motivating learners and ensuring their active participation.* Stories have an emotional impact and can influence decision-making, as people tend to buy with emotion and justify with logic.* Starting training with stories and sharing personal narratives can create a sense of unease and a vision of a better state, motivating learners to strive for improvement.* Continual improvement in storytelling is necessary to effectively communicate messages and connect with the audience.Chapters00:00 Introduction01:00 Weather and Travel01:50 Background and Passion for Advocating Freedom03:16 The Power of Storytelling in Education04:54 The Importance of Connecting Learning to Personal Relevance06:28 The Role of Storytelling in Training and Performance Improvement08:47 The Engaging Power of Stories09:44 The Emotional Impact of Stories10:41 The Fear of Missing Out and Emotional Buying11:04 Using Personal Narratives to Capture Attention12:43 The Shortest Distance Between Two People is a Story13:43 Creating a Sense of Unease and a Vision of a Better State14:32 Using Stories to Advocate for Policy Change17:17 Starting Training with Stories18:14 Sharing Personal Stories to Connect with the Audience19:12 Telling Other People's Stories20:17 The Formula for Impactful Storytelling21:37 The Realistic Pathway to Achieve Goals25:42 Continual Improvement in Storytelling26:08 Reaching Out for More Information27:20 Closing Remarks Get full access to Lessons from Learning Leaders at lessonsfromlearningleaders.substack.com/subscribe

In this episode of the Systems and Workflow Magic podcast, I chat with The Systems & Workflow Magic Bundle Launch contributor, Hayley Rissler, about the importance of understanding your customer journey for successful marketing. We discuss aligning your business' story with consumer needs and experiences, the importance of Facebook challenges in customer engagement, and the strategic approach of the upcoming Systems and Workflow Magic bundle launch.➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systemsandworkflowmagic.com/

In this episode, Daniel dives deep into a raw and candid conversation with Dave Manheim from the renowned Dopey Podcast, shedding light on the harrowing realities of addiction, the challenges faced in New York City, and the remarkable transformation from a life entrenched in heroin addiction to a place of freedom and purpose.Here is what you'll get;Insightful Journey: Gain a firsthand understanding of the struggles and triumphs involved in battling addiction, hearing Dave's personal journey and the pivotal moments that led to his recovery.Real-life Experiences: Explore the impact of addiction on one's professional and personal life through Dave's candid anecdotes, shedding light on the highs, lows, and the path to redemption.Resilience and Transformation: Discover the power of resilience and the transformative journey from addiction to a life of purpose, highlighting the critical role of community and connection in recovery.Dive into this compelling episode to witness the inspiring journey of Dave, understanding the depths of addiction, the path to recovery, and the transformative power of resilience.Check out the Dopey Podcasthttps://dopeypodcast.com/Support the showWe've got fresh merch and it's amazing! Pick yours up HERE Are you getting something from our content? Tap here and buy us a coffee to say thanks and help us keep this train on the tracks! Check us out on YouTube:https://www.youtube.com/@hardknoxtalksStronger Together Canada Peer Led Support Groups by Moms Stop the HarmAre you struggling with the substance use of a loved one? Go to https://www.holdinghopecanada.org/Have you tragically lost someone to drug related harms? Visithttps://www.healingheartscanada.org/Prairie Sky Recovery Centrehttps://www.prairieskyrecovery.ca/The Elizabeth Fry Society of Saskatchewanhttps://elizabethfrysask.org/

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I always get so many takeaways from talking to B2C startups that I can carry over into B2B, and that's why I love this convo. About Lomi: Founded: 2022 Funding: crowdfunding using Indiegogo ($7.2M!) and then got VC backed Description: electronic device which turn your food scraps, organic waste, compostable packaging and home bioplastics into compost (plant food); they've already shipped 20,000+ units In this episode: Why does story matter with your marketing; How to listen for the problem your customers actually want to hear about; What is marketing and why does it work; Why do superfans love Lomi and how do you further leverage that to create more superfans; What can B2B early stage startups learn from the way that Lomi approaches marketing; AMA - Brad asks me his burning question. You can find Brad on LinkedIn: ⁠https://www.linkedin.com/in/brad-pedersen-77075012/ Check out his book coming out in November: https://startupsantabook.com/ Learn more about Lomi: https://lomi.com/ Learn more about Pela: https://pelacase.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much. And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠www.furmanovmarketing.com⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠ 3. ⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

This episode is a captivating exploration of the power of storytelling through video content with the insightful Dusty Kennon. Dusty, with nearly a decade in content creation, offers tips on making your brand shine through engaging, story-driven videos on local business social media. Uncover the secrets to stand out, no big brand is needed.Dusty shares insights on niching down for greater value and connecting with customers. Learn about tailoring messages for various businesses, and the power of storytelling in standing out. You'll also find out how to get the most bang for your buck with your content, ensuring it not only reaches but resonates with your audience.In our exciting conclusion, Dusty simplifies video editing tools, emphasizing authenticity in content. Get budget-friendly tips and insights on connecting with Dusty for business help. So, tune in, and don't miss out on these invaluable insights that could potentially revolutionize your business's content strategy!KEY HIGHLIGHTS [01:22] Dusty's background and personal info[04:58] Thriving branding on a budget[08:32] Elevating your video content[11:37] Finding your WHY[19:10] Building credibility and consistency[27:23] Harnessing AI and video editing tools[32:02] Investing in short and long-form videos[38:42] Dusty's message for the rest of his life[40:33] How to connect with DustyNOTABLE QUOTES"The ‘why' is so important especially in small businesses because you are your business." – Dusty"For small businesses, I think one of the best things you can do is quality content." – Dusty"The messaging is more important than the video quality." – Philip"If you're going to invest in a webcam, get something that's at least 1080p. That's going to be really helpful." – Philip"I help people tell their stories with high-quality photography and videography because stories matter and they impact people in the professional and personal world." – Dusty"When you're able to really focus on [your] message, that message can focus on you." – Dusty"If you're a business, all of your content doesn't need to be an ad. You need to give value to engage with people." – Dusty"Whatever content you're doing, it needs to provide value. It doesn't just need to be content for the sake of content." – Dusty"Make sure to niche down." – Philip"If you're just getting started, the biggest thing that you need to do right now is credibility." – Dusty"Provide the value but leave them with a question." – Dusty"Everyone isn't going to need what you do all the time. But you want to keep yourself in front of them so that when they need your service, they're not going to not think of you." – Dusty"You want to leave them curious enough that they want to at least ask you a question and that gives you that warm introduction." – Philip"Don't think that you have to wait until you have a great spot to actually film yourself." – Philip"When you're thinking social media, you want to connect with people. People connect with people. People connect with stories." – Dusty"Just be yourself because that's the best version of you." – DustyRESOURCESDustyWebsite: https://www.topshelfmediaco.com/  Instagram: https://www.instagram.com/topshelfmediaco/ LinkedIn: https://www.linkedin.com/in/dustin-kennon-9a1655157/ Facebook: https://www.facebook.com/topshelfmediaco/ Email: dusty@topshelfmediaco.com PhilipInstagram: https://www.instagram.com/iamphilipsessions/?hl=enTikTok: https://www.tiktok.com/@philipsessionsLinkedin: https://www.linkedin.com/in/philip-sessions-b2986563/Facebook: https://www.facebook.com/therealphilipsessions Support the Show.

Neil Thompson holds degrees in materials engineering and biomedical engineering. Neil has held roles as a product development engineer, freelance writer, patent agent, professional speaker, business development manager, author and company founder. You can find him online at teachthegeek.com, askuncleneilbooks.com, & youtube.teachthegeek.com.Aaron Moncur, hostAbout Being An Engineer The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community. The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

This week, Jaime P. Sullivan joins host Jessica Kantor on Raising Cinephile. Jamie is a producer with two films available to stream: Beast (Amazon Prime) and Oracle (Max). Jamie loves to tell stories and uses them in her parenting, especially the cautionary tales from horror films.Films Discussed Include:OracleBeastPsychoGilmore GirlsMy so-called LifeSeventh HeavenStand By MeJurassic ParkHarry PotterThe GooniesE.T.It Follows New Episodes Every Wednesday!EPISODE CREDITS:Host, Producer, Editor: Jessica KantorBooker: Noelia MurphyBe sure to follow and tag Raising Cinephiles on Instagram

Every great story has the opportunity to not only help you build relationships and authenticity but also to sell your products. Which is why I am so excited to welcome Storytelling for Entrepreneurs founder Lyn Graft to the show to talk about how you can use story to help grow your business.  A serial entrepreneur and video producer, Lyn has worked with hundreds big brands, events and some of the most successful companies on the planet — including Starbucks, SXSW, Dell, Samsung, Whole Foods, Zappos, Crossfit and many, many more. He shares his experiences working with high-profile entrepreneurs, the lessons he's learned as a producer, and his inside secrets to storytelling and mastering the art of video.    Resources: Storytelling for Entrepreneurs: Website | Facebook | Instagram | Twitter | TikTok | YouTube “Start With Story: The Entrepreneur's Guide to Using Story to Grow Your Business” by Lyn Graft The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube Ashley Alderson: Instagram Boutique Summit 2024 2024 Boutique Boss Planner The Boutique Hub Membership Boutique Hub Black Hubventory.com    

In the Bible, the prophet Nathan used a story about lambs to help King David recognize his errors with Bathsheba. Why did he take that approach rather than being direct? In this episode, Dr. Stephan Taeger shares his research on the power of teaching using the concept of “distance” in stories to help learners recognize truth and overcome self-deception, leading to positive Christ-like change.  Publications: “Alive to the Other: Using Distance to Help Listeners Overcome Self-Deception” (Homiletic, 2023) “Using Narrative Distance to Invite Transformative Learning Experiences” (Journal of Research in Innovative Teaching & Learning, 2020) “Using Elements of Narrative to Engage Students” (Religious Educator, 2015) Click here to learn more about professor Stephan Taeger

Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic.Join us and grab a copy of his book here: https://amzn.to/3XDoB09

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels. But Ed approaches his videos differently than your typical YouTuber. He's found a way to make education entertaining. He's the answer to the question, what if learning wasn't boring? So in this episode, you'll learn: How to use story as a teaching device How bingeable videos can turn first-time watchers into loyal fans Ed's production process How to make your boring ideas sexy Full transcript and show notes Ed's Website Follow Ed on YouTube / Twitter *** TIMESTAMPS 00:00 - The Most Entertaining Educator on YouTube 00:44 - How to Make Your Ideas Interesting 07:19 - Packaging Comes First 08:39 - Intros and Clickbait 13:48 - Using Story in Your Videos 17:34 - Using Metaphors 19:10 - Assuming Audience Knowledge 21:31 - Bingeable Content Builds Community 24:06 - Film Booth Production Process 28:34 - When is a Story Too Long? 31:18 - How to End a Video *** CONNECT

Celeste Settrini is a woman who wears many hats in the beef industry. Her passion for family ranches, improving the beef industry and connecting with consumers is inspiring to say the least. When she decides she wants to do something, she simply makes it happen and uses the power of storytelling in all that she does. Settrini shares her advice for remaining resilient as a rancher and why it is important to be a leader in the beef industry.   Key Points: overcoming the government regulations in California taking the initiative to create your own opportunities the value of being a leader in the beef cattle industry Celeste's Website: https://celestesettrini.com/  Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes  Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources    Take Your Ranch to the Next Level Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic! Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events  Connect with me on Social Media Facebook - https://www.facebook.com/cattleconvos Instagram - https://www.instagram.com/cattleconvos/ Podcast Coaching Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot. Book a one-time coaching call using this link: https://calendly.com/cattleconvos/podcast-coaching  Interested in a coaching package? Email Shaye at casualcattleconversations@gmail.com and tell her about the podcast you want to start!

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.Guest: JJ Peterson | Show Notes: socialmediaexaminer.com/567Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why do all presentations look and feel the same? Why does it feel like you have to leave your true self at the door and switch into ‘pitch mode'? Why isn't there more storytelling? These are the big questions our guest Ravi Rajani sought to answer, and he packed this episode with so much of what he has learned. In this episode, your host Donald Kelly and Ravi Rajani get pumped about the art of telling exciting stories in a sales environment – and the energy is contagious! Understanding “STORY” in a Sales Context S: Simplify story-selling: A simple, but powerful story can get attention, tug at emotions, and build trust. T: Tactically create your story bank: Include the right kinds of stories in your arsenal. O: Obtain delivery mastery: It's not what you say, it's how you say it. R: Ramp up your MVP story: Practice and fine-tune your story in low-stakes environments. Y: Yield long-term success: Over time, build up more stories to become second nature and conversational. Write Great Sales Stories With The ACORNS Checklist A: Attention-grabbing: Be unpredictable to interrupt your buyer's pattern of thinking. C: Contain a relatable person: A listener should be able to see themselves as your main character. O: Organically unfold: Keep story arcs simple and easy to follow. R: Reveal a villain: Stories with a “villain” have more tension, which gets your listener's attention. N: Nurture trust: The story should be a larger part of building a business relationship over time. S: Should add business value: Stories should lead right into your hook, prospect impact, and CTA (call to action).  Using Stories to Incite Emotion Bring someone into the room. Rather than narrating, “This happened, then that happened…” Include dialogue. Rajani uses highly descriptive, sensory-focused language to pull listeners in. “What is a story? Let's take it back to my guy Ralph Emerson. He once said, ‘The creation of a thousand forests is in one acorn.' I actually believe that the creation of a thousand relationships is in one story.” – Ravi Rajani Resources DM Ravi Rajani on LinkedIn with the word “Donald” so he knows you heard about him here! https://www.theravirajani.com/yourelevatorstory - FREE script for your Elevator Story Sponsorship Offers This episode is brought to you in part by LinkedIn. Are you struggling to close deals? Cold outreach wastes the buyer and seller's time at every stage, especially when sellers are using shallow and outdated data. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time insights. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes - like more pipelines, higher win rates, and larger deals. We call this Deep Sale. And we've built the first deep sales platform with the next generation of LinkedIn Sales Navigator. Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse. This episode is brought to you in part by TSE Sales Foundation. I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we're not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It's a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.