Podcasts about zoho one

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Best podcasts about zoho one

Latest podcast episodes about zoho one

The CRM Zen Show
CRM ZEN SHOW Episode 352

The CRM Zen Show

Play Episode Listen Later Apr 28, 2025 28:22


This week we talk about: Zoho FSM: Avalara Integration  Zoho Inventory: Assemblies and Kits Zoho Payroll: Now included in Zoho One for US Editions  Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-352/   

CanadianSME Small Business Podcast
AI for Small Business

CanadianSME Small Business Podcast

Play Episode Listen Later Mar 26, 2025 24:00


In this exciting episode of the CanadianSME Small Business Podcast, host Maheen chats with Chandrashekar (LSP), Managing Director of Zoho Canada, to explore the latest advancements in Zoho One and the game-changing potential of Zoho AI for small businesses.With 98% of Canadian businesses classified as SMEs, technology plays a critical role in their growth and efficiency. LSP shares insights into Zoho's unified user interface, customizable dashboards, and the launch of Zia Agents, an AI-driven platform designed to streamline business operations, enhance security, and improve customer experiences.We also discuss Zoho's vision for empowering small businesses, how they stay ahead in an evolving tech landscape, and what the future holds for AI-driven business tools. If you're a business owner looking to leverage AI, automation, and business software for productivity and growth, this episode is a must-listen!Key Highlights:Latest Zoho One Updates—The new unified UI and custom dashboards that enhance usability and efficiency.AI-Powered Business Transformation—How Zia Agents improve network management, security, and customer engagement for SMEs.Leveraging AI for Productivity—Practical applications of Zia across Zoho's ecosystem to streamline operations.Zoho's Vision for SMEs—How Zoho tailors its products to the unique challenges of small businesses.Staying Ahead in Tech—Zoho's approach to continuous innovation and adapting to market trends.Final Takeaway from LSP—Why investing in AI and automation is crucial for future-proofing your business.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation

YourTechReport
Why Zoho is the Swiss Army Knife of Business Operations

YourTechReport

Play Episode Listen Later Nov 26, 2024 22:13


Marc hosted Chandrashekar LSP, Managing Director for Zoho Southern Canada, in a wide-ranging conversation about Zoho's transformative impact on businesses, its comprehensive suite of products, and its unique approach to fostering connections with users through events like Zoholics Montreal. The discussion touched on Zoho's product ecosystem, AI innovations, global reach, and how user feedback shapes its roadmap. Zoho's Event Success: Zoholics Montreal Chandrashekar LSP shared the success story of Zoholics Montreal, a user conference that attracted over 750 attendees, including Zoho employees, partners, and customers. The event provided structured learning tracks, one-on-one sessions, and an interactive Experience Center, where participants connected directly with product experts. These events help Zoho gather real-time user feedback, influencing its product roadmap and fostering deeper relationships with its community. Zoho's Product Ecosystem Marc described Zoho as an “operating system for business,” offering tools like CRM, social media management, landing pages, and analytics. Chandrashekar revealed that the average Zoho One user employs 23 apps, with CRM, Analytics, Customer Support, Campaigns, and Accounting being the most popular. He also highlighted Zoho's ability to localize products for regional needs, such as Kenyan and German editions of Zoho Books. Zoho's Approach to AI Zoho's AI strategy emphasizes contextual intelligence tailored to business needs rather than relying solely on large language models (LLMs). Chandrashekar explained how Zoho's AI-driven tools enhance workflows, such as identifying sentiment in customer tickets or optimizing sales outreach timing. Zoho's privacy-first approach ensures that AI learns from a business's unique data without compromising its proprietary information. Marc praised Zoho's unified AI ecosystem for its utility in empowering small businesses. Global Presence and Localization Zoho boasts over 100 million users worldwide, providing insights from diverse markets to shape its product offerings. Chandrashekar highlighted Zoho's localization capabilities, including HR systems and accounting tools adapted for regional requirements like e-invoicing in African and Middle Eastern countries. Data Privacy and Sovereignty Chandrashekar discussed Zoho's commitment to data privacy and sovereignty, sharing plans to expand its independent data centers, including in Canada, to comply with laws like Quebec's Law 25. Unlike competitors that rely on AWS or Azure, Zoho operates its own data centers, reducing risks of cyberattacks and ensuring compliance with local regulations. Customer-Centric Innovation Marc and Chandrashekar explored how user feedback from events like Zoholics and community forums shapes Zoho's product priorities. While some requested features are quickly implemented, others may take years due to the complexity of Zoho's extensive product ecosystem and its focus on strategic integration. Future Goals Zoho's immediate priorities include simplifying business operations, improving compliance with local regulations, expanding global data centers, and enhancing its BI (Business Intelligence) platform. Chandrashekar emphasized Zoho's vision of becoming the ultimate “easy button” for businesses, providing an all-in-one solution for operational needs. For more information, visit the official Zoholics page or explore Zoho's suite of tools on their website. Learn more about your ad choices. Visit megaphone.fm/adchoices

Enterprise NOW! Podcast
498: Getting Up More: The Resilience Factor

Enterprise NOW! Podcast

Play Episode Listen Later Nov 4, 2024 6:08


Mon Carnet, l'actu numérique
{ENTREVUE} - Zoho Canada à Montréal avec Rim Jabrane

Mon Carnet, l'actu numérique

Play Episode Listen Later Oct 12, 2024 6:51


Zoho a tenu son événement annuel Zoholics à Montréal pour la première fois, démontrant son intérêt croissant pour le marché québécois. Rim Jabrane, de Zoho Canada, explique que cet événement vise à renforcer les liens avec les clients, utilisateurs et partenaires locaux, en leur offrant un aperçu approfondi des solutions de Zoho. Elle souligne la croissance de l'entreprise, notamment avec une augmentation de 39,4 % au Canada sur cinq ans, et l'importance des centres de données locaux pour la confidentialité. Zoho offre plus de 55 applications, dont Zoho One, un ensemble complet pour PME, et intègre l'IA dans plusieurs services tout en protégeant strictement les données clients. La confidentialité et la personnalisation sont au cœur de leur approche.

Enterprise NOW! Podcast
491: Be Open To Being Shaped

Enterprise NOW! Podcast

Play Episode Listen Later Sep 16, 2024 5:12


Discover why being open to influence and feedback is your ultimate key to personal and professional growth on this episode of Journey to Mastery!3 Key Takeaways:1️⃣

Enterprise NOW! Podcast
490: The Power of Self-Awareness

Enterprise NOW! Podcast

Play Episode Listen Later Sep 9, 2024 6:19


Are you ready to transform your life by mastering the art of self-awareness? Discover the secrets to understanding your emotions, thoughts, and behaviors to become a better leader and decision-maker.3 Key Takeaways:1️⃣ Embrace Deliberate Effort: Developing self awareness doesn't happen overnight. Dedicate time to practices like reflection, meditation, and seeking feedback to enhance your understanding of yourself. ⏳

The CRM Zen Show
CRM ZEN SHOW Episode 304

The CRM Zen Show

Play Episode Listen Later May 27, 2024 47:20


This week we talk about: Update on Zoho One “Reset Password” flow enhancements Zoho CRM / Projects integration enhancements Zoho Office Integrator role management Zenatta Coding Competition  Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-304/   

Píldoras para ZOHO CRM
203# Descubriendo Zoho One: El Todo en Uno para tu Empresa

Píldoras para ZOHO CRM

Play Episode Listen Later Mar 4, 2024 13:29


Este episodio, explora Zoho One, el paquete de aplicaciones que ofrece Zoho para empresarios. Desde su lanzamiento en 2016, Zoho One ha revolucionado el mercado con más de 50 servicios integrados en una única suscripción. Alberto desglosa cómo Zoho One puede beneficiar a empresas de todos los tamaños, desde micropymes hasta corporaciones, y analiza las diferentes opciones de licenciamiento para adaptarse a las necesidades de cada negocio. Con ejemplos claros y consejos prácticos, este episodio es una guía esencial para entender y aprovechar al máximo Zoho One.

Futurum Tech Podcast
Enterprising Insights: Episode 12 – Zoho Day 2024 Recap

Futurum Tech Podcast

Play Episode Listen Later Feb 14, 2024 26:29


In this episode of Enterprising Insights, The Futurum Group's Enterprise Applications Research Director Keith Kirkpatrick provides a recap of key takeaways from Zoho Day 2024, the SaaS company's annual analyst meeting. He then closes out the show with the “Rant or Rave” segment, where Kirkpatrick picks one item in the market, and champions or criticizes it.

The CRM Zen Show
AZAAZ Volume 2 Issue No 2

The CRM Zen Show

Play Episode Listen Later Jan 17, 2024 45:25


The CRM Zen Show
AZAAZ - Volume 1, Issue No. 31

The CRM Zen Show

Play Episode Listen Later Dec 6, 2023 31:45


This week on AZAAZ we answered: ❓The Questions❓

Culture of Leadership
116. Approachable Leadership and Transnational Localism

Culture of Leadership

Play Episode Listen Later Nov 21, 2023 75:10


On today’s show, we’re elated to welcome Hari Murali, the head of marketing for Zoho One. Together, we traverse the intricate landscape of approachable leadership and a unique concept: transnational localism. Through engrossing stories and candid anecdotes, Hari reveals how Zoho cultivates an ecosystem that propels its employees. This helps them be ambassadors of the […]

The CRM Zen Show
AZAAZ - Volume 1, Issue No. 29

The CRM Zen Show

Play Episode Listen Later Nov 8, 2023 32:29


This week on AZAAZ we answered: ❓The Questions❓

The CRM Zen Show
CRM ZEN SHOW Episode 273

The CRM Zen Show

Play Episode Listen Later Oct 23, 2023 43:40


This week we talk about: Zoho Introduces Cliq 5.0!  Zoholics Austin TX 2024 Announced Zoho's Bid to Rival GitHub Copilot Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-273/  

The CRM Zen Show
CRM ZEN SHOW Episode 272

The CRM Zen Show

Play Episode Listen Later Oct 16, 2023 38:32


This week we talk about: Zoho CRM Assignment Threshold Zoho Billing October'23 Updates Zoho Social Introduces "Inbox" Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-272/  

The CRM Zen Show
AZAAZ - Volume 1, Issue No. 27

The CRM Zen Show

Play Episode Listen Later Oct 11, 2023 37:43


This week on AZAAZ we answered: ❓The Questions❓

The CRM Zen Show
CRM ZEN SHOW Episode 271

The CRM Zen Show

Play Episode Listen Later Oct 9, 2023 42:55


This week we talk about: Zoho FSM September'23 Updates Zoho Backstage Introduces Lead Capture Zoho CRM A/B Testing Enhancements Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-271/  

The CRM Zen Show
CRM ZEN SHOW Episode 270

The CRM Zen Show

Play Episode Listen Later Oct 2, 2023 41:39


This week we talk about: Zoho CRM Emails From Contact Roles Linked To Deals Added More macOS Sonoma Updates Zoho Notebook Extension for Zoho Writer Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-270/  

The CRM Zen Show
CRM ZEN SHOW Episode 269

The CRM Zen Show

Play Episode Listen Later Sep 25, 2023 43:03


This week we talk about: iOS 17, iPadOS 17, and macOS Sonoma PALOOZA Canvas Now Supports Sandboxes Zoho Analytics September'23 Updates Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-269/  

The CRM Zen Show
CRM ZEN SHOW Episode 268

The CRM Zen Show

Play Episode Listen Later Sep 18, 2023 39:13


This week we talk about: Zoho Bookings Introduces Collective Bookings Zoho CRM Email Bounce Enhancements Zoho Launches Zoho Billing To Replace Subscriptions Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-268/  

The CRM Zen Show
CRM ZEN SHOW Episode 267

The CRM Zen Show

Play Episode Listen Later Sep 11, 2023 30:35


This week we talk about: Zoho Campaigns now supports 10DLC! Zoho Desk Shared Snippets Twitter Rebranded To X In Zoho Social Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-267/  

giving tip zoho zoho crm zoho one zoho desk
The CRM Zen Show
AZAAZ - Volume 1, Issue No. 24

The CRM Zen Show

Play Episode Listen Later Aug 30, 2023 35:41


This week on AZAAZ we answered: ❓The Questions❓

The CRM Zen Show
CRM ZEN SHOW Episode 265

The CRM Zen Show

Play Episode Listen Later Aug 28, 2023 56:06


This week we talk about: Zoho CRM Deprecating Activities Module Subform Field Limit Increase Zoho Writer Desktop App No Login Required Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-265/  

The Small Business Radio Show
#754‌ ‌Build Your Business with Community-Led Growth

The Small Business Radio Show

Play Episode Listen Later Aug 20, 2023 57:39


SEGMENT‌ ‌1 with Lloyed Lobo,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌ ‌There are a lot of ways to grow a business. Many people use product-led growth or sales and marketing-led growth. But what about community-led growth? ‌Lloyed Lobo shares how he grew his business using his community. SEGMENT‌ ‌2 with Kevin Flynn,‌ ‌‌starting‌ ‌at‌ 23:15:‌ ‌ ‌I've been using Zoho One for many years to run my business. I was recently at the annual Zoholics meeting and spoke with some of their customers, including Kevin Flynn of Premier Opthalmic, about how Zoho has revolutionized their businesses. SEGMENT‌ ‌3 with Laura Lady,‌ ‌‌starting‌ ‌at 40:45‌:‌ ‌ ‌Getting a product into retail stores is a particularly difficult challenge. Lara Lady, founder of FryAway, is here to share what has worked for her!Visit Barry's Blog for complete show notes.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3306444/advertisement

The CRM Zen Show
AZAAZ - Volume 1, Issue No. 22

The CRM Zen Show

Play Episode Listen Later Aug 16, 2023 40:39


This week on AZAAZ we answered: ❓The Questions❓

The CRM Zen Show
CRM ZEN SHOW Episode 262

The CRM Zen Show

Play Episode Listen Later Aug 7, 2023 34:05


This week we talk about: Bigin API Version 2.0 Canvas Builder Enhancements Zoho Cliq Adds Active Noise Cancellation Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-262/  

giving tip zoho zoho crm zoho one zoho desk
The CRM Zen Show
CRM ZEN SHOW Episode 260

The CRM Zen Show

Play Episode Listen Later Jul 24, 2023 35:28


This week we talk about: Zoho CRM Email Deliverability Improvements Zoho Creator Revamps It's Upcoming Notes Page Zoho Desk Android App now Supports Marketplace Extensions Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-260/  

The CRM Zen Show
AZAAZ - Volume 1, Issue No. 18

The CRM Zen Show

Play Episode Listen Later Jul 19, 2023 33:45


This week on AZAAZ we answered: ❓The Questions❓

The Small Business Radio Show
#749 Unleashing the Power of the Cloud: Small Business Innovation at Its Best

The Small Business Radio Show

Play Episode Listen Later Jul 10, 2023 50:17


SEGMENT‌ ‌1 with Ben Schreiner,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌ ‌What challenges are impacting small business leaders today, and how can they stay competitive and drive more business value for their customers? Ben Schreiner is here to share how unleashing the power of the cloud can transform your small business. SEGMENT‌ ‌2 with ‌Hank Dearden,‌ ‌‌starting‌ ‌at 21:45‌:‌ ‌ I've been using Zoho One for many years to run my business. I was recently at the annual Zoholics meeting and spoke with some of their customers, including ‌Hank Dearden of ForestPlanet, about how Zoho has revolutionized their businesses.SEGMENT‌ ‌3 with David Clifford,‌ ‌‌starting‌ ‌at 37:15‌:‌ ‌I also met up with David Clifford of Tectonic Advisors at the annual Zoholics meeting to hear how he uses Zoho to grow his business. Visit Barry's Blog for complete show notes.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3306444/advertisement

The CRM Zen Show
AZAAZ - Volume 1, Issue No. 14

The CRM Zen Show

Play Episode Listen Later Jun 21, 2023 34:55


This week on AZAAZ we answered: ❓The Questions❓

The CRM Zen Show
CRM ZEN SHOW Episode 253

The CRM Zen Show

Play Episode Listen Later Jun 5, 2023 29:29


This week we talk about: Zoho CRM Wizards Add Query Component Bigin May Updates Latest updates in Zoho Meeting Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-253/  

The CRM Zen Show
CRM ZEN SHOW Episode 252

The CRM Zen Show

Play Episode Listen Later May 29, 2023 32:36


This week we talk about: Zoho Expands New Office In Kenya Chatbot for Zoho Recruit Optimized Zoho Desk Partners with Microsoft's M365 Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-252/  

The CRM Zen Show
CRM ZEN SHOW Episode 250

The CRM Zen Show

Play Episode Listen Later May 15, 2023 40:42


This week we talk about: Zoho Projects Introduces Project Automation  Zoho Creator May'23 Updates OpenAI for Zoho SalesIQ Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-250/  

The CRM Zen Show
CRM ZEN SHOW Episode 248

The CRM Zen Show

Play Episode Listen Later May 1, 2023 34:03


This week we talk about: SalesIQ Zobot Now Live For Social IM Channels Zoho Recruit Adds Offers Module New Google Meet Integration For Zoho Bookings Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-248/  

The CRM Zen Show
CRM ZEN SHOW Episode 247

The CRM Zen Show

Play Episode Listen Later Apr 24, 2023 29:41


This week we talk about: New Zotero Extension for Zoho Writer Global Sets for CRM  Backstage Introduces A Brand New Email Designer Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-247/  

Podcasts de Jesus Hoyos
HubSpot Enterprise Plataforma De Customer Engagement

Podcasts de Jesus Hoyos

Play Episode Listen Later Apr 24, 2023 16:30


En este episodio explico mis razones por que considero que HubSpot Enterprise es una plataforma de customer engagement. Otros videos sobre plataformas de customer engagement. Zoho One: https://www.youtube.com/watch?v=s2yuExoCKBs&t Salesforce https://www.youtube.com/watch?v=KzhIzho__Mw&t SugarCRM https://www.youtube.com/watch?v=e02-T4l8IUc&t SAP: https://www.youtube.com/watch?v=OsueNclCbm4&t Freshworks: https://www.youtube.com/watch?v=OsueNclCbm4&t Microsoft: https://www.youtube.com/watch?v=0OQv4sCeACc&list=PLMRlvxkpMiwGwTbZtH5GYWChRW2YL3U9e Advisory: https://www.cx2advisory.com/ Consultoría e Implementaciones: https://www.solvisconsulting.es/ Podcasts: https://podcast.cx2advisory.com/ Blog: https://www.cx2advisory.com/blog Twitter: https://twitter.com/jesus_hoyos LinkedIn: https://www.linkedin.com/in/jesushoyos/ #solvis #podcastdecrm #conversacionesdecrm #capsulasdecustomerengagement #tomandocafeconjesushoyos Nota: Dependiendo de las condiciones (lugar, hora, conexión de la Internet, dispositivos), la grabación del video puede tener algunas fallas de técnicas. Mil disculpas por adelantado.

The CRM Zen Show
CRM ZEN SHOW Episode 246

The CRM Zen Show

Play Episode Listen Later Apr 17, 2023 33:10


This week we talk about: Zoho Recruit Adds Required Skills Field Zoho Recruit April Product Updates New ChatGPT Extension For Zoho Cliq Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-246/  

The CRM Zen Show
CRM ZEN SHOW Episode 244

The CRM Zen Show

Play Episode Listen Later Apr 3, 2023 33:06


This week we talk about: Enhancements to the Zoho Calendar Connection ChatGPT for Zoho Writer 3 New Zoho Notebook Updates Our Implementation, Read, Code Share, and Tip of the Week Read the show notes: https://zenatta.com/episode-244/  

Podcasts de Jesus Hoyos
¿Qué Es Zoho Bigin? Un CRM para PYME y MicroPymes

Podcasts de Jesus Hoyos

Play Episode Listen Later Mar 31, 2023 47:28


Zoho Bigin, un CRM para empresas pequeñas que te ayudara en tu productividad para así dejar de usar hojas electrónicas con Excel o Google Sheets. Bigin es una de las soluciones de CRM de Zoho. Zoho ofrece Zoho CRM, Zoho CRM Plus y Zoho One. Zoho tiene un gran abanico de soluciones y en esta playlist puedes conocer a varias de estas soluciones de Zoho como Analytics, CRM, One y Canva, entre otros: En este episodio de #tomandocafeconjesushoyos nos tomamos un café con Edgar Guzmán - Customer Success Manager - ZOHO y Diego Ávila - Customer Success Manager - ZOHO, para hablar de los múltiples beneficios que ofrece Bigin para las PYMES en América Latina: Fácil de usar: Zoho Bigin cuenta con una interfaz intuitiva y fácil de utilizar que permite a los usuarios adaptarse rápidamente y maximizar su eficiencia. Personalizable: la herramienta permite personalizar los campos y las etiquetas para que se adapten a las necesidades de cada negocio. Automatización de procesos: Zoho Bigin permite automatizar los procesos de ventas y marketing para que los usuarios puedan centrarse en tareas más importantes. Integraciones: la herramienta se integra con otras herramientas de Zoho, como Zoho Books y Zoho CRM, lo que permite una gestión completa del negocio. Análisis de datos: Zoho Bigin ofrece informes y análisis para ayudar a los usuarios a entender y mejorar sus procesos de ventas y marketing. Móvil: Zoho Bigin cuenta con una aplicación móvil que permite a los usuarios acceder a la herramienta desde cualquier lugar y en cualquier momento. Precios asequibles: Zoho Bigin ofrece diferentes planes de precios para adaptarse a las necesidades y presupuestos de cada negocio. Otros videos sobre Zoho: https://www.youtube.com/playlist?list=PLMRlvxkpMiwFlUMKMYRAy_xvPPzUBxq2i Advisory: https://www.cx2advisory.com/ Consultoría e Implementaciones: https://www.solvisconsulting.es/ Podcasts: https://podcast.cx2advisory.com/ Blog: https://www.cx2advisory.com/blog Twitter: https://twitter.com/jesus_hoyos LinkedIn: https://www.linkedin.com/in/jesushoyos/ Nota: Dependiendo de las condiciones (lugar, hora, conexión de la Internet, dispositivos), la grabación del video puede tener algunas fallas de técnicas. Mil disculpas por adelantado. #solvis #podcastdecrm #conversacionesdecrm #capsulasdecustomerengagement

Der Monique Menesi Podcast - Businessaufbau leicht gemacht!
Folge 15: Meine 3 unverzichtbaren Programme für deinen Business Aufbau

Der Monique Menesi Podcast - Businessaufbau leicht gemacht!

Play Episode Listen Later Feb 16, 2023 22:37


Meine 3 unverzichtbaren Programme für deinen Business-Aufbau Ich bekomme so oft die Frage gestellt: "Monique, wie schaffst du das alles? 4 Unternehmen, einen Podcast und mehrere Social Media Accounts? Wie viele Mitarbeiter hast du eigentlich?" Dazu möchte ich dir heute mehr erzählen und dir 3 (4) meiner absoluten Lieblings-Tools vorstellen.  Diese Tools und Programme helfen mir und meinem Team, mich zu organisieren und effizient zu arbeiten. Ohne diese "kleinen" Helfer wäre es mir nicht möglich alle Aufgaben zu überblicken und zeitgerecht abzuarbeiten.   Auch in meinem Female on Fire Mastermind Programm widmen wir dem Thema Tools und Prozesse einige Zeit. Wenn nämlich erst einmal die Geschäftsidee gefunden ist, die Zielgruppe definiert und die ersten "Test Kunden" versorgt sind, dann ist es sehr wichtig gleich die richten Prozesse einzuführen. Zum erfolgreichen Business Aufbau gehört auch Struktur und Technik. Ich nenne hier gerne das Beispiel von einem befreundeten Unternehmen, welches ich im Zuge des Aufbaus unseres Brotbusiness Breadlovers kennengelernt habe. Dieses Unternehmen hat eine Backmischung für gesunde Cookies erfunden und wollte aus einer Idee ein Business aufbauen. Das Unternehmen wurde von den zwei Gründerinnen in der Garage gestartet und in enormer Eigenleistung wurden die Backmischungen erstellt, verpackt und verschickt. Dann bewarben sich die zwei Gründerinnen bei Shark Tank (die amerikanische Version von Höhle der Löwen). Sie hatten einen Auftritt in der Show, die landesweit in Amerika ausgestrahlt wurde. Über Nacht explodierte ihr Posteingang mit Bestellungen, welche sie leider nicht zeitgerecht bedienen konnten. Sie waren in der Produktentwicklung steckengeblieben und hatten sich keinerlei Gedanken um die Struktur und das Entwickeln ihres Geschäftsmodells gemacht. Auch wenn du derzeit (noch) alleine arbeitest und vielleicht noch ganz am Anfang mit dem Aufbau deines Business stehst, ist es wichtig gleich von Beginn an die richtigen Weichen zu stellen. Nicht nur, um nicht den gleichen Fehler zu machen, den die beiden Gründerinnen in meinem Beispiel gemacht haben, sondern auch, damit du mehr Dinge in weniger Zeit schaffen kannst. Simpel und günstig Ich bin absolut kein Technik-Freak und deshalb sind simple "all-in-one" Lösungen für mich perfekt. Insbesondere am Anfang solltest du die Kosten so gering wie möglich halten und nur in die wirklich hilfreichen und notwendigen Programme investieren.   Dieser Beitrag enthält ausschließlich persönliche Empfehlungen und somit unbeauftragte Werbung.  Zoho One - die ALL-IN-ONE LÖSUNG Das perfekte Programm für jede:n Business Gründer:in! Ich nutze Zoho wirklich in jedem meiner Unternehmen. Zoho One umfasst mehr als 40 speziell auf Unternehmen ausgerichtete Onlineanwendungen, mit denen du dein Business aufbauen und vermarkten kannst, deine Buchhaltung führen und mit Teamkollegen sowie Kunden kommunizieren kannst. Zu dem Starterplan (ca. $45/Monat für einen User) gehören Online-, mobile und installierte Versionen wie z.B. eine Website mit vielen verschiedenen Templates, ein Doc Sign Programm, ein E-Mail Marketing und Funnel Builder Tool, eine Social Media Scheduling, Projekt Management, Communication Apps und so vieles mehr. Mit diesen $45 Investition hast du wirklich alles, was du für den Start deines Business brauchst. Natürlich bietet z.B. die Website nicht so viele Optionen wie eine Wordpress Website, aber dafür hast du ein verlässliches Gesamtpaket. Außerdem hast du natürlich später immer noch die Möglichkeit dich gezielt für ein anderes Programm zu entscheiden, wenn du zum Beispiel eine vielfältigere Website möchtest. Für den Anfang (und darüber hinaus), ist Zoho eine prima Lösung.   Canva Solltest du Canva noch nicht kennen oder nutzen, dann wird es jetzt Zeit. Ich wüsste nicht, was ich ohne Canva machen würde. Canva bietet dir die Möglichkeit so ziemlich alles für dein Business zu kreieren, ohne einen Graphic Designer zu beauftragen. Von Social Media Posts über Flyer bis hin zu Präsentationen. Du kannst über die Plattform sogar ein Video aufnehmen und deiner Präsentation hinzufügen. Das ist so einfach und unkompliziert, dass du für den Start deines Business keine fancy Kamera Ausstattung brauchst, sondern nur einen neueren PC und vielleicht eine Webcam und los geht's. Die kostenlose Version von Canva ist ausreichend, dennoch wirst du vermutlich schnell auf die Bezahl-Version von ca. $12/monat zurückgreifen, da sie einfach mehr Möglichkeiten und Templates bietet. 3. Kajabi Dies geht an alle Coaches, Therapeuten und Educator: Dies ist euer Tool. Viele Gründer:innen kommen in mein Coaching mit der Vorstellung selbst ein Coaching- oder Beratungs-Business aufzubauen. Der Traum platzt dann ganz schnell, wenn wir die Rechnung aufmachen und mal schauen, was sie mit Einzel-Coaching-Sessions verdienen können. Selbst ich, ein seit vielen Jahren sehr etablierter Leadership Coach, muss schon einige Stunden coachen, um einigermaßen Geld damit verdienen zu können. Der einzige Weg, um mit seinem Können und Wissen profitabel zu sein, ist, sich ein passives Online Produkt aufzubauen. Selbst, wenn du, wie ich in dem Female on Fire Mastermind Mentorship Coaching Programm noch Einzel-Coaching anbieten möchtest, kannst du dennoch einen großen Teil deines Wissens in diesen Online Kurs packen. Ich habe die meisten der großen Kursportale getestet und Kajabi bietet aus meiner Sicht den größten Value. Ja - es ist nicht günstig, aber denk daran, dass wir ja, vielleicht sogar gemeinsam, eine große Vision für dein Coaching Business haben.   3b. Shopify Was im Online bzw. Dienstleistungsbereich Kajabi ist, ist Shopify im Produktbereich. Es ist aus meiner Sicht ein wirklich durchdachtes und einfaches Programm, um dein Produkt in den ECommerce zu bringen. Shopify, gegründet von Tobias Lütke einem Deutschen, der in Kanada lebt, ist weltweit das erfolgreichste ECommerce Konzept. Das Programm bietet neben der Online Storefront ein integriertes Shipping und Email Marketing Programm an. Nicht nur  sind alle Application ineinander integriert, sondern es bietet viele Extras gegen einen Aufpreis. Mit ca. $29/Monat ist es auch gerade für Unternehmensgründer:innen erschwinglich. Du kannst einfach und schnell deinen Online-Store aufbauen, ihn mit Facebook und Instagram verbinden und deine Waren und Materialien verwalten. Der Trend geht ganz klar dazu, Produkte im ECommerce anzubieten. Nur wenige Produkte sind heutzutage erfolgreich im Handel. Dein Produkt über eine Online Storefront anzubieten, hilft dir, deine Zielgruppe direkt anzusprechen. Eine einfache und schnelle Handhabung und Abwicklung ist hier ein wichtiger Aspekt, denn gerade im Online-Handel ist Schnelligkeit und prompte Reaktion maßgeblich für Erfolg. Es gibt natürlich noch zahlreiche andere Programme und Plattformen, die ähnliche Tools anbieten. Am Ende müssen Unternehmer:innen selbst entscheiden, womit sie am besten zurechtkommen. Sei dir einfach bewusst, dass du solche Tools brauchst, um dein Business auf- und auszubauen und je früher du diese in deinen Arbeitsablauf integrierst, desto harmonischer und natürlicher wird die Benutzung für dich. Unsere Links für dich: Vereinbare ein kostenloses Kennenlerngespräch mit mir:: https://moniquemenesi.zohobookings.com/#/customer/qualitytime Meine kostenlose Schritt für Schritt Anleitung - Von der Idee zum Business https://www.moniquemenesi.com/ideezumbusinessanleitung Folge mir auch auf Instagram: https://www.instagram.com/monique.menesi/ Mehr Infos findest du auf meiner Website: https://www.moniquemenesi.com/ Mein kostenloses Audiobook: ABENTEUER VERÄNDERUNG https://www.moniquemenesi.com/abenteuer FreiRaum Community - die Frauen Business Community https://www.moniquemenesi.com/community  Affiliate-Links: Zoho - All in One Tool https://go.zoho.com/H5C Kajabi https://app.kajabi.com/r/tjgV4heg/t/fwod2tvu                  

Futurum Tech Podcast
An Inside Look at Zoho Books' Impressive Growth

Futurum Tech Podcast

Play Episode Listen Later Nov 16, 2022 24:13


On this episode of the Futurum Tech Webcast – Interview Series, I am joined by Raju Vegesna, Chief Evangelist for Zoho for a conversation around the growth of Zoho's finance platform, Zoho Books. In our conversation, we discussed the following: An overview of Zoho Books The exciting opportunities for Zoho Books An exploration into where Zoho Books operates The unification of Zoho Books and Zoho One It was a great conversation on an incredibly important topic , and one you won't want to miss. To learn more about Zoho, Zoho One, and Zoho Books, check out their website here. To learn more about Zoho Book's exciting year-over-year growth, read the full press release from Zoho here.

Forbes India Daily Tech Brief Podcast
Zoho hits $1 bln revenue, to invest more in AI, blockchain; Merak, Huddle announce India climate tech accelerato

Forbes India Daily Tech Brief Podcast

Play Episode Listen Later Nov 9, 2022 6:23


One of the latest climate finance initiatives in India comes from Merak Ventures, a venture capital firm, and Huddle, an accelerator-led fund that have teamed up to launch ClimAct – a Climate Tech accelerator programme for startups in India. The programme will back startups in India in agriculture wastage and supply chain efficiency, mobility and transport, climate finance, carbon accounting and sequestration, and digital solutions. And Indian SaaS icon Zoho announces expansion plans, crossing $1 billion in annual revenue. Notes: Snap, maker of photo and video sharing app Snapchat, yesterday announced the India launch of the Snapchat Sounds Creator Fund - a grant program designed to recognize emerging, independent artists in India. Starting mid-November, Snap has partnered DistroKid to facilitate and distribute $50,000 divided into payments of $2,500 to up to 20 artists per month. Amazon yesterday got the go-ahead from a South African court to build its planned offices in Cape Town, on a plot that is considered a heritage site, in a setback for the indigenous people attempting to stop the development, Bloomberg reports. As world leaders meet in Egypt for the COP 27 annual summit on climate change, John Kerry, the US climate envoy and Democratic Party stalwart, said a Republican win in today's midterm election in America would cut the flow of climate finance to poorer countries, Bloomberg reports. Speaking at a panel discussion on climate adaptation, Kerry delivered a stark warning about the potential for the US to deliver billions in its share of international climate finance. “If what I think will happen in today's elections happens and the House is gone, you're not going to see that money,” he said, according to the report. Merak Ventures, a sector-agnostic, early-stage venture capital firm, and Huddle, an accelerator-led fund for India's early-stage ventures, yesterday announced the launch of ClimAct – a Climate Tech accelerator program for startups in India. The program aims to accelerate and fund early-stage Climate Tech start-ups in India working in areas such as agriculture-wastage and supply chain efficiency, mobility and transport, climate finance, carbon accounting and sequestration, and digital solutions. ClimAct is open for applications, and the first cohort will kick off in February 2023, Merak and Huddle said in a press release. The program will run for four months through June 2023. The selected companies will gain access to an upfront Pre-Seed capital of $200,000 per startup, with the potential for follow-on investment of up to $1.5 million post the 4-month program. Zoho, India's best-known and biggest software company, has hit $1 billion in annual revenue, seeing more uptake for its unified approach to business software with products such as Zoho One. “Fundamentals matter now more than ever, and our industry has to learn to lower the friction of technology so that technology becomes far more affordable,” Sridhar Vembu, co-founder and CEO of the Chennai company said in a press release. “We have also crossed an important milestone of $1 billion in annual revenue. While growth has slowed down quite a bit in 2022 over 2021, our diversified product portfolio and the fact that we save money for customers has helped us so far.” Theme music courtesy Free Music & Sounds: https://soundcloud.com/freemusicandsounds

Podcasts de Jesus Hoyos
Zoho One Como Plataforma De Customer Engagement

Podcasts de Jesus Hoyos

Play Episode Listen Later Jul 25, 2022 16:55


Zoho One Como Plataforma De Customer Engagement Mis observaciones sobre porque debes considerar a Zoho One como tu plataforma de Customer Engagement. #podcastdecrm #crm #zoho #zohocrm #martech #capsulasdecustomerengagement #zohoday2022

Franchise Freedom
The Power Of A CRM In Your Business

Franchise Freedom

Play Episode Listen Later Jun 8, 2022 29:31


Join your host Giuseppe Grammatico and his guest, Ian Imamura, as they talk about how CRMs really work to minimize the work of running your business. If a franchise is a business in a box, for Ian, CRMs are your systems in a box. With his expertise in CRMs, especially on Zoho, Ian helps simplify what CRMs do, the features that come common with most CRMs, and how a business can benefit from a CRMs customization and integration with other software.In this episode you will learn:1.      Ian's introduction and exposure to CRMs2.      How do CRMs like Zoho help your business?3.      The third-party integrations of CRMs4.      CRMs are like software systems in a box5.      What CRM brand do people like the best? About Ian Imamura:Ian is a software consultant specializing in Zoho One products to help automate and organize online business tools and processes. He has been in the franchise industry for five years and has grown his services to help franchisors and franchise brokers sell to their clients.Connect with Ian Imamura on:Facebook:           https://www.facebook.com/iimamura/ LinkedIn:              https://www.linkedin.com/in/ianimamura/ Instagram:          https://www.instagram.com/ian.imamura/Don't miss Ian's promo link:https://zohosecurepay.com/checkout/q835766-xvzqq14rsy6x1/Pay-for-the-number-of-hrs-multiplied-by-60-hrs-never-expire-eg-2-hrs--120-5-hrs--300 Connect with Franchise Freedom on:Website:              https://ggthefranchiseguide.com/podcast/LinkedIn:              https://www.linkedin.com/company/gg-the-franchise-guide/ Facebook:           https://www.facebook.com/GGTheFranchiseGuideTwitter:                https://twitter.com/ggrammaticoInstagram:          https://www.instagram.com/gg_the_franchise_guide/Youtube:             https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriber Podcasts:             https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fm                              https://cutt.ly/gkG7t2g The Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico:  https://ggthefranchiseguide.com/book/

Podcasts de Jesus Hoyos
Zoho En El 2022 - #tomandocafeconjesushoyos

Podcasts de Jesus Hoyos

Play Episode Listen Later Feb 20, 2022 49:35


Zoho en el 2022 - #tomandocafeconjesushoyos #cx2advisory #zoho #zohoone #zoholatam Zoho tiene más de 50 aplicaciones que trabajan individualmente o en conjunto. Y en el 2021, Zoho anunció más conexiones entre estas aplicaciones y más aplicaciones que ayudan en las operaciones de las empresas tanto para PYMES como empresas en crecimiento. Zoho One es una solución que le permite gestionar sus contactos con compañeros de trabajo, socios y clientes en un solo lugar. La plataforma da acceso a aplicaciones de ventas, marketing, soporte, servicios, gestión de proyectos y contabilidad, entre otras más. Raju Vegesna, Zoho, Chief Strategist, nos acompañara para justamente hablar sobre lo que veremos de Zoho en el 2022. #zohocrm #LinkedInLive #TwitterLive #YouTubeLive #FacebookLive #podcastdecrm

Franchise Freedom
2021 Year End Review With Free Resources | Giuseppe Grammatico

Franchise Freedom

Play Episode Listen Later Jan 5, 2022 18:38


Join your host Giuseppe Grammatico in this 2021 year-end special episode. In this episode, Giuseppe recalls his most valuable takeaways and recommendations for the year 2021 of podcasting. After meeting numerous figures in business and franchising, Giuseppe imparts his favorite golden nuggets on investing, goal setting, and leveraging. Tune in as he also reflects on his most referenced book and shares his picks for the most useful tools—be it an item or software—that helped him get the job done both in podcasting and business.In this episode you will learn:The priceless value behind podcastingGiuseppe's #1 pick for the best book resourceWhy try Aqua Notes, Zoho One, and Calendly?Your humanness is a must in businessFind out if franchising is for you or notAbout Franchise Freedom:In 2005, Giuseppe was living the life as a young executive on the rise. He worked with three of the biggest financial firms in the country. Everything was going as planned for Giuseppe until his company went through a merger – but he didn't. He was shown the door. Giuseppe landed on his feet only to have a merger at his new company result in a pink slip and a severance package.At that point, Giuseppe had it with the risk of being a corporate executive, and his wife has had it with his two-plus hours of commute, coming home late, and him always feeling stressed – expected to say "how high?" when the company said "jump" anytime. So he escaped the corporate world and found entrepreneurship. Giuseppe bought a franchise, became a master franchisee, and then a master franchisor. In short, he has worked on all sides of franchising since 2007.Franchising has given his family the financial freedom they always wanted, and it's given him the time to enjoy the money he's made. Giuseppe works on his terms and builds his wealth instead of lining the pockets of shareholders. Now, he helps other corporate executives decide if franchising might be the right move. Giuseppe has helped over a thousand people at this point.Connect with Franchise Freedom on:Website:https://ggthefranchiseguide.com/podcast/Linkedin:https://www.linkedin.com/in/giuseppe-grammatico-4407672b/Facebook:https://www.facebook.com/GGTheFranchiseGuideTwitter:https://twitter.com/ggrammaticoInstagram:https://www.instagram.com/gg_the_franchise_guide/Youtube: https://www.youtube.com/channel/UCxWsxLRngbxJEH2m8w-ptYw?view_as=subscriberApple:https://podcasts.apple.com/us/podcast/franchise-freedom/id1499864638Spotify: https://open.spotify.com/show/13LTN5UzA57w2dTB4iV0fmGoogle:https://cutt.ly/gkG7t2gThe Franchise Freedom: Discover Your New Path to Freedom Through Franchise Ownership, Book by Giuseppe Grammatico:https://ggthefranchiseguide.com/book/Aqua Notes Water Proof Note Pad:https://www.amazon.com/Aqua-Notes-Water-Proof-Note/dp/B01AS5I0ZS

Podcasts de Jesus Hoyos
Edición Especial - Tomando Café Con Jesús Hoyos: Lo Nuevo De Zoho One

Podcasts de Jesus Hoyos

Play Episode Listen Later Oct 24, 2021 52:30


Edición Especial - Tomando Café Con Jesús Hoyos: Lo Nuevo De Zoho One #tomandocafeconjesushoyos #cx2advisory #ZO21 #zohoone #podcastdecrm En esta edición especial de #tomandocafeconjesushoyos vamos a conocer lo nuevo de Zoho One. Esta semana Zoho, anuncio que hay 5 aplicaciones y varios servicios incluidos que hace ahora Zoho One una herramienta que tenía incluida 40 aplicaciones ahora tiene 40+ aplicaciones unificadas. Esto crea un ecosistema simple y unificado. Unas de estas aplicaciones es Zoho Commerce. Vamos a tomarnos un café con el equipo de Zoho Latam para conocer lo nuevo de Zoho One. Los espero. Sobre Zoho One: https://www.zoho.com/blog/es-xl/one/zoho-one-sistema-unificado-empresas-2021.html #LinkedInLive #FacebookLive #TwitterLive #YouTubeLive

Forbes India Daily Tech Brief Podcast
Google launches Pixel 6; Aiven valued at $2 bln; Zoho One enhancements; and a chat with Arcana Network's CEO Mayur Relekar

Forbes India Daily Tech Brief Podcast

Play Episode Listen Later Oct 20, 2021 26:24


Google released its Pixel 6 and Pixel 6 Pro smartphones on Tuesday, which are equipped with some of the AI capabilities that the internet search giant has to offer. Most notably, the new phones have an AI-powered camera system so big that it takes up an entire bar across the width of the phones, jutting out on the back. The phones run on Google's Tensor processor, a system-on-chip designed by Google. Reports in August suggested the chip was based on an Exynos chip from Samsung. The Pixel 6 starts at around $600 dollars and the Pixel 6 Pro will set you back by about $900 dollars. The phones will be available in the US from October 28. Aiven, an open-source data management startup in Finland, has more than doubled its valuation to $2 billion in fresh fundraising, the company's CEO Oskari Saarenmaa said in a blog post. Aiven has raised $60 million in an extension of a Series C round in which it had raised $100 million in March. The company had been valued at $800 million at the time. The company's investors include World Innovation Lab, IVP, Atomico, Earlybird, First Fellows, Lifeline Ventures and Salesforce Ventures. Zoho Corporation, an India-US software products company that makes business management and office productivity software, has introduced six new apps, three new services and seven major platform enhancements in Zoho One—the company's flagship suite of products. The new release helps businesses solve disjointed data challenges and close communications gaps across silos, so they can become more productive, adapt more quickly to remote and hybrid work models, and be better prepared for growth, Zoho said in a press release. ConveGenius, a Singapore-India ed-tech company, has raised $5 million in funding to develop a conversational AI platform, the company said in a press release. The pre-seed round was led by new investors, BAce Capital, Heritas Capital and 3Lines Venture Capital and existing investors, Michael and Susan Dell Foundation. Convegenius.AI aims to expand its products on Whatsapp and other Conversational AI-based channels horizontally, to service more customers across different verticals and allow developers to launch their solutions on the platform. Devnagri, a startup that offers an Indian language translation engine of the same name, with its focus on business customers, has raised $600,000 in seed funding from Venture Catalyst, Inflection Point Ventures and other co-investors. Nakul Kundra and Himanshu Sharma, the founders of Devnagri, want to make the internet accessible to Indians in their own languages. The platform combines neural machine translation with machine learning and a community to help with translations. Its AI-human combination can help businesses scale their operations in local languages at lower costs and faster and more accurate translations, according to the company. (3:52)Interview: Mayur Relekar, CEO of Arcana Network, a blockchain tech company Mayur Relekar is probably third time lucky with his startup Arcana Network, a blockchain technologies company in Bengaluru that is building a decentralised storage and data privacy platform for developers on the Ethereum network. Relekar and his founders belive the future belongs to decentralised finance and applications and they have raised some funding to build out their first commercial product.

Veralevel Business with JV
Zoho One வாங்குவது புத்திசாலித்தனமானதா? I டிஜிட்டல் புரட்சிக்கான மென்பொருள்கள்

Veralevel Business with JV

Play Episode Listen Later Sep 2, 2021 24:04


Automation மற்றும் Technologyஐ பயன்படுத்தும் நிறுவனங்கள் அதிவேகமாக வளர்கின்றன! வானளாவிய வெற்றியை உங்கள் உங்கள் வணிகத்தில் அடைய எந்த வகையான மென்பொருட்களைப் பயன்படுத்தலாம் என்பது குறித்த இந்த நுண்ணறிவு பதிவு உங்களுக்க்கு பயனுள்ளதாக இருக்கும். To watch this video in English, click here : https://youtu.be/2Mg5-KdwIuQ GFI பற்றி மேலும் அறிய, இங்கே கிளிக் செய்க: https://www.growthfoundationinternational.com வாட்ஸ்அப்பில் எங்களுடன் அரட்டையடிக்க கிளிக் செய்க: https://wa.me/918778208361 Link to all the Tool Mentioned in the Video

english zoho one
Author, Business Coach, Leadership Expert
Is Zoho One Worth Buying ? I Softwares for Digital Revolution

Author, Business Coach, Leadership Expert

Play Episode Listen Later Sep 2, 2021 26:14


Businesses that leverages and technology and automation can scale up faster! This video will give your insights in to what kind of softwares you can use to Skyrocket your Business Growth. To watch this video in Tamil, click here : https://youtu.be/mZCHVyyTjpI To know more about GFI, click here : https://www.growthfoundationinternati... Click to Chat with us on WhatsApp : https://wa.me/918778208361 Link to all the Tool Mentioned in the Video

One on One Interviews
Sridhar Vembu of Zoho: Only Durable Capital We Have Comes from Our Corporate Culture, Not Valuation

One on One Interviews

Play Episode Listen Later Oct 10, 2019 22:49


Last week I attended Zoho’s Developer Conference in their Pleasanton CA office and had a chance to sit down with cofounder and CEO Sridhar Vembu for a wide ranging conversation. We tackled a variety of subjects, including what he feels is the most misunderstood thing about the company, why he continues to watch and model some of Zoho’s practices after companies like Amazon and Facebook, and the role their AI technology (Zia) has played in the accelerated adoption of their Zoho One platform – which in just over two years has gone from zero to 29,000 business customers; even how using Zoho Creator allowed a non-techie farmer to become a developer. But maybe the most intriguing thought he shares with us is why he’s interested in the capital generated by the company’s culture, more than financial valuations put on corporations.

diginomica
Diginomica Episode #61 - Zoholics, ASOS print skirts and a Googley cloud

diginomica

Play Episode Listen Later Apr 11, 2019 4:24


From today's smorgasbord:  A conversation with Google Cloud CEO Thomas Kurian – solving the enterprise multi-cloud problem. ASOS profit collapse highlights the importance of animal print skirts as well as working tech.  Zoholics 2019 review – Zoho One customer Purolite shares lessons on cloud adoption and adapting to change. 

ERProfit - Successful ERP Selections & Implementations
Zoho One – Software Review – 45m users can’t be wrong

ERProfit - Successful ERP Selections & Implementations

Play Episode Listen Later Mar 12, 2019


ERP 2.0? Zoho Open Product Review     Ever had an emerging trend sneak up on you? How about one that snuck up on 45 million users worldwide  - what’s it mean to you? Could be big changes in how you Profit From ERP - -  I’m Gene Hammons, Practice Director Software Selection and Implementation….   (MFX) Welcome to ERPodcast, the small business edition – but even huge multinationals need to know – there’s a change in business software deployment – we’ll discuss.   We’re going to be taking a look at Zoho, if you don’t know, they started with a free CRM model and soon developed apps or modules extending functionality into other departments - From a 2001 initial launch into the Japanese market, Zoho has expanded worldwide and by 2014 – 15 million worldwide users, 20 million two years later by 2019, a reported 45m worldwide users. That kind of exponential growth means you should probably start paying attention   Not technically ERP, but a Business Operating System – as they refer to it, for predominately small to medium businesses. We’re not replacing SAP ERP with Zoho anytime soon.   But there’s a new approach we’re referring to as the Cloud Deployment Model – not just cloud based software, but how you implement cloud based software - Instead of teams of 200+ dollar onsite software consultants we’re seeing online business coaches, videos, tutorials and implementation exercises.  We’ve seen this same model emerging in Project Management with WorkFront, in construction apps with BuilderTrend– and now some of the Microsoft resellers are picking up on it – it’s a huge change in both costs and approach to deploying business software.   So while you’re current ERP system still has a few years of life in it, you need to know that sooner or later, you’re more likely going to be deploying some types of business software using the new Cloud Deployment Model – one way or another the cloud deployment model is coming your way.   We’ll take you out to a recent Zoho Roadshow   But today is not just about entry level business software – it’s about the same theories you’ll follow whether your company just passed the 1million dollar revenue mark, the 10 million or the 100 million dollar signpost.     So no matter what your business size, you can continue to Profit, From ERP.   MFX Out Sponsor Break   MFX Live room montage   It’s Thursday at the Phoenix road show for a software called Zoho – you may have seen them as a free CRM product a few years back – well, things have developed since then.   Zoho is a worldwide software provider with over 6,000 employees across the globe. Headquartered in India, with US HQ in Pleasanton California, Zoho started out 22 years ago as a free CRM product and they’re now in 180 countries with a reported 45+ million users. I’m always a little suspect of user counts from software companies – but the amazing thing with Zoho is the doubling of total users within a 2 year period. So even if they’re cooking the numbers – the same recipe that cooked up 20 million a couple of years ago is now cooking up 45+ million – and hey, since it’s all cloud based, they may be totally accurate.   The free starter model of CRM was popular with a few software publishers – you start out for free with basic functionality, and slowly as you grow and become more enamored with the software, and especially as you start making more money via better customer contact and service, you graduate to a paid version and become customers for life.   Zoho started with this model, as did Bitrix24, Hubspot,Pipedrive,Agile and several others.   In any case, Zoho developed a pretty nice CRM offering – and they didn’t stop there. They moved into a project module, webpage building, hosting, social media management – and by about 2011 even launched a financials package.   Then we started hearing the references saying “Zoho ERP” – now that...

Píldoras para ZOHO CRM
124# Construye tu Landingpage con ZOHO Sites

Píldoras para ZOHO CRM

Play Episode Listen Later Dec 24, 2018 21:37


¿Te gustaría crear Landing Page de forma fácil, rápida y atractiva? Hasta la fecha muchas son las herramientas que te permiten cumplir con esta función, pero no siempre son económicas, por ejemplo Instapage es una fantastica herramienta, pero tiene un coste elevado. Pero ahora tienes una herramienta muy asequible y con unas prestaciones que te van a sorprender, me estoy refiriendo a ZOHO Sites. Y si tienes ZOHO One, esta incluida en el paquete. ¿Que es ZOHO Sites? Resumiendo es otra de las herramientas que nos ofrece ZOHO, y concretamente es una solución muy práctica para crear landig pages, y no solo eso, también puedes crear tu web de empresa. De las características y funcionalidades de ZOHO Sites es de lo que hablamos en el episodio de hoy así que te animo a que lo escuches o veas, como más cómodo te resulte. ¿Que es una Landing page? Es lo que en castellano podríamos traducir como "página de aterrizaje", tal vez esto no te aclare mucho :-), así que te seguiré dando más datos. Seguro que tras algún anuncio de Facebook, Google Adwors o cualquier otro cuando haces clic en éste, acabas "aterrizando" (¿entiendes ahora el símil?) en una página orientada a la venta. Es decir, esta página tiene varias características claras que la identifican como Landign Page, y resumiendo mucho pues hay mucho escrito sobre esto, diríamos que son páginas donde se informa de forma muy clara de lo que se te quiere ofrecer, ya sea la descarga de un eBook  (por ejemplo puedes ver la mia), una venta, etc.  Algo muy clásico de un Landing Page es que no tiene un menú de navegación y así evitar que el usuario se distraiga del objetivo único de esa página que es vender. Además solo debe tener un CTA o llamada a la acción. El mensaje de una landing page debe ser claro "tengo esto para ti" ahora depende del visitante que compre, descargue, facilite los datos, etc. ¿Que nos aporta ZOHO Sites? Ya te he comentado que es precisamente esto de lo que hablo en el episodio de esta semana.  No obstante, y aunque ya te he dado alguna idea sobre lo que hablaremos, te adelanto que daremos un repaso a las principales características de ZOHO Sites, te contaré mi experiencia personal con esta herramienta, y comentaré las características que definen a ZOHO Sites. Así que no quiero extenderme más y si sigues interesad@ en conocer más debes ver o escuchar este episodio. Por cierto, te pediría que dejaras un comentario o valoración, me gusta para conocer tu opinión que es muy importante para ti. ¿Quieres formarte mejor en ZOHO? Visita la academia: pildorazcrm.com Cursos: https://www.pildorazcrm.com/cursos-zoho/ Mas contenidos: Únete a nuestro Grupo Facebook: https://www.facebook.com/groups/pildorazcrm/ Sígueme en twitter: @pildorazcrm

Píldoras para ZOHO CRM
124# Construye tu Landingpage con ZOHO Sites

Píldoras para ZOHO CRM

Play Episode Listen Later Dec 24, 2018 21:37


¿Te gustaría crear Landing Page de forma fácil, rápida y atractiva? Hasta la fecha muchas son las herramientas que te permiten cumplir con esta función, pero no siempre son económicas, por ejemplo Instapage es una fantastica herramienta, pero tiene un coste elevado. Pero ahora tienes una herramienta muy asequible y con unas prestaciones que te van a sorprender, me estoy refiriendo a ZOHO Sites. Y si tienes ZOHO One, esta incluida en el paquete. ¿Que es ZOHO Sites? Resumiendo es otra de las herramientas que nos ofrece ZOHO, y concretamente es una solución muy práctica para crear landig pages, y no solo eso, también puedes crear tu web de empresa. De las características y funcionalidades de ZOHO Sites es de lo que hablamos en el episodio de hoy así que te animo a que lo escuches o veas, como más cómodo te resulte. ¿Que es una Landing page? Es lo que en castellano podríamos traducir como "página de aterrizaje", tal vez esto no te aclare mucho :-), así que te seguiré dando más datos. Seguro que tras algún anuncio de Facebook, Google Adwors o cualquier otro cuando haces clic en éste, acabas "aterrizando" (¿entiendes ahora el símil?) en una página orientada a la venta. Es decir, esta página tiene varias características claras que la identifican como Landign Page, y resumiendo mucho pues hay mucho escrito sobre esto, diríamos que son páginas donde se informa de forma muy clara de lo que se te quiere ofrecer, ya sea la descarga de un eBook  (por ejemplo puedes ver la mia), una venta, etc.  Algo muy clásico de un Landing Page es que no tiene un menú de navegación y así evitar que el usuario se distraiga del objetivo único de esa página que es vender. Además solo debe tener un CTA o llamada a la acción. El mensaje de una landing page debe ser claro "tengo esto para ti" ahora depende del visitante que compre, descargue, facilite los datos, etc. ¿Que nos aporta ZOHO Sites? Ya te he comentado que es precisamente esto de lo que hablo en el episodio de esta semana.  No obstante, y aunque ya te he dado alguna idea sobre lo que hablaremos, te adelanto que daremos un repaso a las principales características de ZOHO Sites, te contaré mi experiencia personal con esta herramienta, y comentaré las características que definen a ZOHO Sites. Así que no quiero extenderme más y si sigues interesad@ en conocer más debes ver o escuchar este episodio. Por cierto, te pediría que dejaras un comentario o valoración, me gusta para conocer tu opinión que es muy importante para ti. ¿Quieres formarte mejor en ZOHO? Visita la academia: pildorazcrm.com Cursos: https://www.pildorazcrm.com/cursos-zoho/ Mas contenidos: Únete a nuestro Grupo Facebook: https://www.facebook.com/groups/pildorazcrm/ Sígueme en twitter: @pildorazcrm

Píldoras para ZOHO CRM
122# ZOHO Salesinbox el cliente de correo electrónico para ventas

Píldoras para ZOHO CRM

Play Episode Listen Later Dec 9, 2018 18:10


¿Te gustaría tener un cliente de correo electrónico que te ayudara a vender más? Seguro que te has respondido SIIIII, pero acto seguido tendrás otra pregunta en mente ¿Y como puede hacerlo? Es muy sencillo, hasta ahora utilizamos programas o servicios para gestionar nuestro correo, llamase Outlook, Gmail, Hotmail, etc. pero todos ellos nacieron con otra función, que no es otra que ayudarnos a gestionar nuestras comunicaciones escritas con nuestros contactos. Pero... ¿crees que realmente te ayudan a vender? Te dirás si lo hacen, si esta es tu respuesta es porque no has visto lo que voy a explicarte en este episodio. No está todo inventado, y en el mudo del correo electrónico tampoco. Es muy común pensar que todo esta ya inventado, pero cuando vemos alguna variación de algo que ya existía nos decimos, ¡Wow! como no se nos había ocurrido antes. :-) Una muestra de ello es un servicio de correo electrónico especializado en los niños, ¿no lo sabías verdad? Donde además de un aspecto mucho más divertido, incorpora sistemas de protección de los menores, entre otras cosas. Pues bien, ahora cabe preguntarse ¿como es que nadie hasta ahora había pensado en diseñar un cliente de correo electrónico específicamente orientado a la venta? Un software o servicio que no solo permita enviar, recibir y clasificar el correo como lo hacen todos los clientes de correo electrónico. ZOHO lo ha hecho y se llama ZOHO SalesInbox, una solución que va integrada en ZOHO CRM Enterprise o ZOHO ONE y que te permite ofrecer una gestión de correo basada en el contexto. ¿Que es el contexto para un email en ventas? Cuando estás leyendo un correo de un cliente o posible cliente, muchas veces no tienes toda la información necesaria, para darle contexto y por tanto una respuesta adecuada o más todavía no tienes muy fácil el dar seguimiento a dicho correo a través de alertas automáticas, generación de tareas, eventos o incluso una nueva oportunidad de ventas. Y menos todavía el dar de alta un nuevo posible cliente o contacto en tu ZOHO CRM desde el propio correo. Pues tengo muy buenas noticias para ti, ya que gracias a ZOHO Salesinbox vas a poder realizar todo esto y más, así que si quieres enterarte de todo puedes hacerlo escuchando este episodio.

Píldoras para ZOHO CRM
122# ZOHO Salesinbox el cliente de correo electrónico para ventas

Píldoras para ZOHO CRM

Play Episode Listen Later Dec 9, 2018 18:10


¿Te gustaría tener un cliente de correo electrónico que te ayudara a vender más? Seguro que te has respondido SIIIII, pero acto seguido tendrás otra pregunta en mente ¿Y como puede hacerlo? Es muy sencillo, hasta ahora utilizamos programas o servicios para gestionar nuestro correo, llamase Outlook, Gmail, Hotmail, etc. pero todos ellos nacieron con otra función, que no es otra que ayudarnos a gestionar nuestras comunicaciones escritas con nuestros contactos. Pero... ¿crees que realmente te ayudan a vender? Te dirás si lo hacen, si esta es tu respuesta es porque no has visto lo que voy a explicarte en este episodio. No está todo inventado, y en el mudo del correo electrónico tampoco. Es muy común pensar que todo esta ya inventado, pero cuando vemos alguna variación de algo que ya existía nos decimos, ¡Wow! como no se nos había ocurrido antes. :-) Una muestra de ello es un servicio de correo electrónico especializado en los niños, ¿no lo sabías verdad? Donde además de un aspecto mucho más divertido, incorpora sistemas de protección de los menores, entre otras cosas. Pues bien, ahora cabe preguntarse ¿como es que nadie hasta ahora había pensado en diseñar un cliente de correo electrónico específicamente orientado a la venta? Un software o servicio que no solo permita enviar, recibir y clasificar el correo como lo hacen todos los clientes de correo electrónico. ZOHO lo ha hecho y se llama ZOHO SalesInbox, una solución que va integrada en ZOHO CRM Enterprise o ZOHO ONE y que te permite ofrecer una gestión de correo basada en el contexto. ¿Que es el contexto para un email en ventas? Cuando estás leyendo un correo de un cliente o posible cliente, muchas veces no tienes toda la información necesaria, para darle contexto y por tanto una respuesta adecuada o más todavía no tienes muy fácil el dar seguimiento a dicho correo a través de alertas automáticas, generación de tareas, eventos o incluso una nueva oportunidad de ventas. Y menos todavía el dar de alta un nuevo posible cliente o contacto en tu ZOHO CRM desde el propio correo. Pues tengo muy buenas noticias para ti, ya que gracias a ZOHO Salesinbox vas a poder realizar todo esto y más, así que si quieres enterarte de todo puedes hacerlo escuchando este episodio.

Píldoras para ZOHO CRM
115# ZOHO FORMS | Crear y recopilar información con formularios online - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Oct 8, 2018 16:33


En este episodio iniciamos una serie de entregas en las que iremos describiendo uno a uno cada uno de los 40 productos de ZOHO, y que por tanto están incluidos dentro del paquete ZOHO ONE. Esta semana toca el turno a ZOHO FORM, una herramienta que te permitirá crear formularios online con muchas más posibilidades […] La entrada 115# ZOHO FORMS | Crear y recopilar información con formularios online aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
115# ZOHO FORMS | Crear y recopilar información con formularios online - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Oct 8, 2018 16:33


En este episodio iniciamos una serie de entregas en las que iremos describiendo uno a uno cada uno de los 40 productos de ZOHO, y que por tanto están incluidos dentro del paquete ZOHO ONE. Esta semana toca el turno a ZOHO FORM, una herramienta que te permitirá crear formularios online con muchas más posibilidades […] La entrada 115# ZOHO FORMS | Crear y recopilar información con formularios online aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
114# ZOHO CRM Plus vs ZOHO ONE ¿Cual eligo? - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Oct 1, 2018 14:11


En primer lugar pedir disculpas por la calidad de sonido de este episodio pero tube que grabarlo mientras estaba de viaje en mi coche ya que de no ser así no hubiera podido publicar esta semana y no quería dejar de hacerlo. Por más que lo he intentado no me ha sido posible darle más […] La entrada 114# ZOHO CRM Plus vs ZOHO ONE ¿Cual eligo? aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
114# ZOHO CRM Plus vs ZOHO ONE ¿Cual eligo? - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Oct 1, 2018 14:11


En primer lugar pedir disculpas por la calidad de sonido de este episodio pero tube que grabarlo mientras estaba de viaje en mi coche ya que de no ser así no hubiera podido publicar esta semana y no quería dejar de hacerlo. Por más que lo he intentado no me ha sido posible darle más […] La entrada 114# ZOHO CRM Plus vs ZOHO ONE ¿Cual eligo? aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
113# Nuevo licenciamiento y precios de ZOHO ONE - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Sep 24, 2018 13:53


Ha pasado un año de la presentación de ZOHO ONE y ya hay un cambio importante en su forma de licenciamiento. ¿Quieres saber que ha cambiado? Sin duda ZOHO Inc (empresa) creo un gran ruido con su nuevo licenciamiento al que llamó ZOHO ONE, en esos días yo ya os explique sus ventajas e inconvenientes […] La entrada 113# Nuevo licenciamiento y precios de ZOHO ONE aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
113# Nuevo licenciamiento y precios de ZOHO ONE - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Sep 24, 2018 13:53


Ha pasado un año de la presentación de ZOHO ONE y ya hay un cambio importante en su forma de licenciamiento. ¿Quieres saber que ha cambiado? Sin duda ZOHO Inc (empresa) creo un gran ruido con su nuevo licenciamiento al que llamó ZOHO ONE, en esos días yo ya os explique sus ventajas e inconvenientes […] La entrada 113# Nuevo licenciamiento y precios de ZOHO ONE aparece primero en Píldoras para ZOHO CRM.

Better PR Now with Mark Phillips
016 - Jake Eisenberg turbocharges lead generation via social media

Better PR Now with Mark Phillips

Play Episode Listen Later Jun 25, 2018 27:41


I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well.   Q: Jake, you're president of the Reach Digital Group. How did you get into this business and why did you choose to start your own agency?  Originally, I got started with a mixed martial arts blog that I had in 2009, before MMA really took off. This website was gaining a lot of traffic, and I was generating money through ad revenue, and I saw how to bring new traffic in. I started getting familiar with search engine optimization and started thinking to myself, "What are other ways that I can bring this up?"  As I was going through school, and working, and all these other things, I started working on other projects and I stumbled across doing some e-commerce websites, and I got familiar with doing Google AdWords. That lead to search engine optimization, Google AdWords, Facebook Ads, and running social media calendars.  I was having great success with these strategies that I was working on and building through time. Some friends or family members started to approach me and say, "Can you give me a website for my business? We liked what you were doing; let's kind of see what you can do for us."  These strategies were working at a local level and at the national level. Actually, it’s easier at a local level, because there's not as much competition.  So, I started having success with that and it quickly turned into family members who had businesses, became my testimonials, or my case studies. I was able to then get new business through referral. That's how I got started with it: I tapped my own network, did the work well, and was able to use that to leverage new business.  Q: What are some of the biggest changes that you've seen since you started that MMA blog in 2009? Technology changes at warp-speed, so in the online marketing space, what have you experienced in terms of changes?  A lot of the changes I've seen are from the platforms growing. Search engine optimization used to be something where you could just do what they call "keyword stuffing." If you wanted to rank for a certain keyword, you could just put a bunch of that same keyword on a page and you would rank. That's changed, because now there are so many more websites out there. So everyone's doing that, and now you've got to find new techniques, and new ways to do it.  The same thing with Google AdWords. The pay-per-clicks have gone up a lot, because more people are using those channels. Facebook advertising is still relatively new and it's just gotten even more acknowledgment in the media world, because of everything that's just happened. So, we can still kind of consider the Internet to be new.  There are a lot of unknown territories and directions that we can go. We're all learning and it's constantly changing and evolving. There's just so much more competition that you've got to come up with new strategies, and the platforms have become a lot more advanced.  Q: I'd like to explore that a little bit more. For your peers, what should they be focusing on, in terms of skills they need to be honing or new platforms that they need to be becoming more adept at using?  With how the marketing world is changing, it's a content-first world. You've got to build this customer loyalty. If you're selling a service or a product, you want to provide the information to the potential customer, what it is that you have that leads to it. You can put content out there in the form of video or blog posting, and be able to share that.  The two top converting platforms right now are still Facebook and Instagram. If you're able to meet your customers at least on those two channels, as well as having a blog to explain what your business is, because that will help bring in keywords and maybe some backlinking to boost it; start with those.  You don't need to be on every single channel. You just want to be able to meet them on at least the two biggest channels. I recommend tapping those three sources and provide information about yourself and your service.  Q: There are many platforms, and it seems like new ones popping up every day. Obviously, it's better to go where your audience is and Facebook and Instagram are where they are. It seems like a lot of people feel compelled to be on as many platforms as they possibly can, almost like the shiny object syndrome, "There's this new thing; I have to do it." What is your advice for people who feel like they're getting spread too thin?  Realistically, it's because they are getting spread too thin when you're trying to keep up with all the new trends. Coming from a business perspective, you look at the analytics and ask, "Where's my engagement coming from? Where am I getting the most clicks, the likes, the shares?" I would focus on those and chop off the ones that you think you're getting spread too thin on. Because you're wasting valuable time or effort that you could be putting towards something else to just try to keep up with these other channels to maybe meet a small percent of your client base.  Q: So you focus your efforts where there's the likelihood that you're going to get the biggest return on that investment?  Exactly; just make sure to keep checking on that and making sure that your engagement is there, because it can change.  Going back to the idea of how this world is evolving and new technology, one platform could be big now, and in two years it could be a different one. Keep an eye on it and make sure you know where you're actually getting the best benefit.  Q: You mentioned analytics and following this data-driven approach. What are some of the key performance metrics that you use, and what platforms or tools do you use to gather data and analyze those metrics?  That really depends on the approach. If it's paid outreach, look at your cost per conversion and your cost per click, because if your cost for conversion is too high, there's already going to be something wrong there. Always look at it from the monetary standpoint.  For social media, do the posting and look at engagement; see what posts are working, what posts aren't working.  I take a different approach than most: I actually track through my own spreadsheet. I'll give a score to posts that I think were better or worse, and how they did. And I'll go back at the end of the month and review those scores. It's just a method that I found to work.  Q: The only wrong way is one that doesn't work for you.  Right, and I just feel that the analytic software is -- it's data driven, but they don't understand how people are responding to a certain question. So, if you're asking a more human-type question than one that's systematic, those programs aren't going to be able to tell you that. That's something that it's easier to keep track of by going through and judging those type of posts … and constantly seeing if you're going up, what pages were doing better, and focusing on where those numbers are going.  Q: With Reach Digital, you focus on, primarily, helping local businesses?  Local and small businesses. We started locally and have now grown into doing some business at the national level, but we've got a lot of local businesses.  Q: To what extent do you find that small business who tend to do business locally, have more limited resources? How does that affect how you start to help them? That's one of the reasons they'll approach us. A small business might not have the resources to hire someone in-house for marketing. So we're able to offset those costs. Often they're saying, "We want to be on social media; we want to be on blogs; our expertise is focusing on the business; we want someone else to handle the online efforts."  Working with us is a way to offset the cost of getting someone with knowledge. They don't have to train, they don't have to get benefits, and so that's kind of where we found that connection point with local businesses.  Q: Can you describe for me who your ideal client would be?  Our ideal client is someone who has a little bit of knowledge of online marketing, already started to attempt it, and is looking for repairs and someone to monitor it. So we're kind of looking for that now, companies with semi-established to established online presence.  Q: When you have a conversation with a potential client who has some knowledge, and has attempted it on their own, do you find that they come to you with a better sense of where their limitations are, where their needs are, and where their particular pain points are?  Oh, yeah, 100%. When they've actually rolled up their sleeves and attempted it and have got it going, they know where their weakness is and where they need help. They also have a better idea of the message that's going to connect better socially with their customer base from actually trying it. So, it's not as much of a learning period. For us, as a business, we're able to go in there, talk with them, get their knowledge that they've already learned from their client base, and then apply that to help correct those challenges.  Q: What are the typical questions that they ask you when you have that first conversation?  They actually all range. Some of them say, "We know what we're doing, but can you just help us schedule?" Or, "Can you show us how this will bring us ROI (return on investment)?”  That's one of the biggest things. With online marketing, a lot of companies have a hard time seeing how social media can bring a return on investment. That's when we tell them that, “Let's look at the analytics, let us show you where your traffic is coming from, and let's set up some type of conversion campaign to show you that people are calling or signing up.” That's really what they're looking for.  Q: When you're looking at metrics like cost-per-conversion, that gets right at their bottom-line. Right. So they're able to see exactly what's going on, if it's making them money. Because, if it's not making them money, they don't want to pay us. We have to show them that what we're doing is working.  Q: You have a Chief Barketing Officer; tell me about him.  That's my good boy. Actually, it's his birthday today.  Congratulations! Happy birthday.  I'll be sure to pass it along. So, yeah, my dog Bear is a black Lab mixed with a Newfoundland, so he's a big boy, and he keeps the spirits up. He makes sure that everyone is happy (when he's not sleeping), he's always got a toy in his mouth, and he gives us some good suggestions [laughter].  Q: Having a Lab around the office is always a good idea, I think.  Oh, yeah. It keeps morale high!  Q: As you're paying attention to what's happening in the marketing space, you see organizations that do some things that you think, "Wow; that was really brilliant." And then you also see others do things where you just feel like smacking your forehead and going, "What were they thinking?" Tell me about something that fits the latter category, where you wonder where their brains were on that day.  People are starting to take Twitter a lot more seriously than they did a couple of years ago. You'll see now a lot of gaffs on there. They say something that may offend a group of people, and the next thing you know it's a public relations nightmare. I'm seeing people and businesses making that problem. Then having another problem cleaning up that problem, either by over-addressing it (and upsetting other people because they over-addressed it), or not addressing it at all.  Everything is about finding that middle ground. In social media, now, with the way everything is going, is like stepping on glass. A lot of companies are starting to realize that they shouldn't have said something. And especially recently, that's really the biggest thing. I'm like, "What are you guys doing? Filter.”  Q: The feedback that you get when you misstep, as an individual or as an organization, can be swift and severe.  Right. Public opinion can crush you.  Q: Yeah, it seems like there are examples of that in the headlines just about every day. Let's flip that around; for an organization that's done something in the online marketing space that was really quite clever, have you seen any where you said, "Oh, I need to make a note of that; that was brilliant?" Yeah. A lot of it is becoming these grassroots campaigns, especially with e-commerce, how people are tying in with social media influencers. I've seen a lot of really funny campaigns that they've mixed in their products with an influencer and it’s gone viral. I always kind of take note of what the campaign was, how they did it, and just something to keep in my back pocket if I feel that I have a similar product. You've just got to be funny and it's got to connect with the audience. It's amazing how quickly something can go viral.  Q: Are there any that are particularly memorable for you?  There are so many. There's a phone case company that every time they put out a video, it was just using real-world situations that people could really relate to: Dropping your phone or leaving your phone on top of the car, or needing to take a selfie. It was a self-adhesive phone case that could stick to surfaces and it was just using those situations like walking by a mirror wall and they just stuck it on there and took a picture. It was really creative how they tied in actual people’s situations to connect consumers with their product  Key advice Q: What advice do you give to CEOs or business owners when you're advising them on how to increase their return on investment for their online marketing programs? When it comes to social media marketing, it's: Stay consistent with what you're doing Stick to the brand message Never stop marketing, because once you stop marketing, you're going to stop getting sales and you're going to stop getting leads. The importance of testing And another thing I tell them is to constantly A/B test, which is split testing. Try different headlines. Try different subject lines. Make sure you're mixing it up, because you never know what message will stick. It could be one word that could change the complete engagement of an entire campaign. So always test to find that right messaging. Online Marketing Tools  Q: Are there particular tools that you use to do that split testing, or any other testing, to continue to improve the ROI?  For email marketing, MailChimp has an option for you to do that (split test). If it's building landing pages, there are a couple of companies (Leadpages and UnBounce) that already have those options built in. Whatever program you're using, just check to see if they have an option for you to be able to test different headlines, different subject lines, different blocks of text, images, all of that.  Q: How big is the Reach Digital team now?  We have four people who are full time and we have a couple that freelance for us on some bigger projects. Five if you want to include my Chief Barketing Officer.  Well, you got to include him. You have to feed him, so he needs to work, too.  Right, there you go.  Q: Are you guys all co-located or are you geographically disbursed?  We are a mix; it just depends on the service. We are a mix, because with it being a digital world now, everyone doesn’t need to be working in one location. We've found that we have some better employees that we've worked with who are located in different parts of the country and it's just easier to keep them working from their location.  Q: That's another one of those big things that's changed in the last decade that you don't have to all be in the same building and the same room to do work really well.  Right. We've found that using Google Hangouts, you can video chat with everyone at one time, so if you need to have a meeting, click of a button.  Management Tools  Q: What are some other tools that you use to effectively manage the team?  We use a project management tool called Asana. It's just really easy to keep our clients in there. We'll give our clients the connection to it and they can see the projects they're working on. Everyone can effectively communicate and it's a really good way to stay focused.  Another tool that we use for our back end and CRM is Zoho One.  Those are the two main ones that keep us on our path.  The Future: Voice, Video, Bots, and AI  Q: We talked about changes since you started in the online marketing space almost 10 years ago. Look 10 years into the future, where do you see that space going and what should we be doing to prepare ourselves to be effective as we move into the future?  A lot of the future is going to go to voice and video. Most of the Google searches right now are being done on voice. So, it's preparing those new search keywords to work that way.  Another part will be messenger bots. Having messenger bots using artificial intelligence technology is allowing small businesses to compete with big business. They're able to build these messenger bots through Facebook and other tools that are allowing them to, almost, build out a full support staff, to where they can really have all the customers’ questions answered.  They don't need to have these big rooms of customer service reps, and it keeps the customer happy because they're able to handle business without leaving the app.  Voice, video, and artificial intelligence are where I see us going. In 10 years, who knows; look how much technology's advanced in the last 10. So, I can only imagine the next 10.  Q: It could be both scary and very exciting, with a lot of opportunities.  Right. It's going to be a roller coaster!  Q: Are you strapped in and ready for the ride?  Oh, yeah. I love it.  Going back into your history a little bit, you got a bachelor's degree in media and information from Michigan State. Any chance you'll go to the University of Michigan for a master's program [laughter]?  Our family is divided. My entire family went to the University of Michigan, and my sister and I are the only two to go to Michigan State. We've had that in-house rivalry for a while, and it's been great, because Michigan State, athletically, has been on top the last six or seven years now. It's been good that I've been winning the argument.  Q: That's wonderful; congratulations. I was at an event recently with the Commandant of the Marine Corps, and he's from Lansing (Michigan) and is a big fan. So he was singing the school’s and the team's praises. So I think he's there as much as he can to cheer on the Spartans.  Some of the best experiences of my life. Online Marketing for Local Businesses  Q: There you go, that's perfect. Reach Digital focuses primarily on five areas of work, in which you're able to help small business owners: Local marketing Website maintenance Facebook advertising Search engine optimization (SEO) Business listing management Tell me about business listing management. What is that?  Business listing management is where, if you have a business, it will be in any of the business directories: Yelp, Citymapper, Google, My Business, Bing Places, Yahoo, there's so many different directories.  A big, big thing about that with your search engine optimization on a local level, especially, is having yourself listed correctly in all these directories.  There's something call the NAP, which stands for “Name, Address, Place.” Search engines want to make sure that the name, address, and place are correct for all the businesses listed, that is, all the business directories that you're in.  If it's incorrect, they see inconsistencies and it's harder for them to score it. It's harder for them to give you that trust score or ranking, because they see that there's some inconsistency. So it's good to be consistent across the board.  Another thing we're able to do is monitor reviews that come across those listings. If you get a bad review, we're able to let you know so you can respond to it. If you get a good review, we're also able to let you know, so you can thank them and be engaged with your client base.  Q: I would think that would a critically important service, and a strategic investment that small business owners could make to continue to build those key relationships and manage their online reputation.  Yes, online reputation is very important. A lot of people will look at reviews before they even decide to call you, and it's just that extra trust factor. So, you want to make sure that you're on top of it.  Q: In terms of your overall business, how would you rank order those areas of work in terms of where the team spends the majority of the effort and time?  Regeneration Campaigns  For the majority of our effort and time, we do a lot of regeneration campaigning. Which is, if someone's got a service to offer or a product to sell, we're trying to get them leads, so they can call. A lot of our time and effort is spent building those landing pages, and then running page campaigns, mainly through Facebook advertising to send traffic to generate those leads. The main effort is testing and building those pages, and building out those campaigns.  Q: When you do that, do you manage the CRM on your end, or do you use the CRM and relationship management tools that your customers already use?  We will integrate within their CRM. We'll have it set up to where those leads are going to go right into the clients’ systems. Their ads are all run into their own ad managers.  We're not like a normal agency where we'll say, "Okay, you’re going to spend $1,000 a month, and we're going to hit you with 10% on top of it," or something like that. We say, " It's in your ad manager. Those campaigns are yours. Once we're done creating it, it's yours, and we run it.” We'll optimize it, but everything is through their programs.  Q: To what extent are you agnostic about whatever platforms they're using? Really good question. There are a lot of these programs and platforms. Most of our clients are using the bigger CRM platforms, and point of service systems that we've had experience with. A lot are using Salesforce, Zoho, and Lightspeed, which is a point of service, point of sale system. Q: Your team is capable of helping them regardless of how they've implemented on their end? We'll tie into either their email marketing platform, or we'll tie into a web form that was created within their CRM. That web form will link to their system. We will format that form to have the same name to match, so if something is typed in on that form, and they hit submit, it will automatically be properly implemented into that lead form. It's really matching the field names that they already have set up. Q: Jake, what have I not asked you that I should have? Let’s touch on the local business aspect. If someone has a new business, one that's struggling, I can help them get that domain name, web hosting, or a contact management system that they should probably be looking at to use. Q: Sounds like they need to give you a call. They should. Q: If you've got a small business and you need help getting online, or you've already gone online to increase your marketing, and you've realized that you need some expertise and some more horsepower, Reach Digital sounds like a really great place to go. How do they get in touch with you?

Productivity Alchemy
Episode 45 - Trello, Elizabeth Bee

Productivity Alchemy

Play Episode Listen Later May 3, 2018 122:04


Hi everyone! This week the Wombat Test Subject (author Ursula Vernon) finally tried out Trello, and we'll have her thoughts on this tool. We also have brief overview of Zoho One, discuss the needs of a convention display, and wrap up with an interview with Friend of the Show Elizabeth Bee. Hope you all have a Productive week! Links for This Episode: Trello TickTick You Need A Budget iMood Journal Habitica Headspace Unf*ck Your Habitat Pomodoro method The Life Changing Magic of Not Giving a F*** (TEDx talk) The Life Changing Magic of Tidying Up ("KonMari" method) How to Manage Your Home Without Losing Your Mind Calm app Download this Episode

Píldoras para ZOHO CRM
79# La cara oculta de ZOHO ONE - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Nov 15, 2017 26:49


Este episodio estoy seguro que va a gustar. En este episodio voy a hablarte sobre ZOHO ONE y sus características ventajas pero como no de lo que nadie te ha contado su licenciamiento. Después de hablar con muchos clientes, alumnos, oyentes que me han preguntado porque ZOHO ONE es tan económico, nadie entendía el porque. […] La entrada 79# La cara oculta de ZOHO ONE aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
79# La cara oculta de ZOHO ONE - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Nov 15, 2017 26:49


Este episodio estoy seguro que va a gustar. En este episodio voy a hablarte sobre ZOHO ONE y sus características ventajas pero como no de lo que nadie te ha contado su licenciamiento. Después de hablar con muchos clientes, alumnos, oyentes que me han preguntado porque ZOHO ONE es tan económico, nadie entendía el porque. […] La entrada 79# La cara oculta de ZOHO ONE aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
63# ZOHO ONE el SO de los negocios - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Jul 31, 2017 35:31


En este episodio te presento el nuevo ZOHO ONE al que la propia ZOHO Inc. ha bautizado como el Sistema Operativo para tu negocio. ¿Realmente ZOHO ONE es un nuevo producto? El pasado 25 de Julio ZOHO publicaba en su blog el lanzamiento de ZOHO ONE, un esperado producto, aunque en realidad se trata de […] La entrada 63# ZOHO ONE el SO de los negocios aparece primero en Píldoras para ZOHO CRM.

Píldoras para ZOHO CRM
63# ZOHO ONE el SO de los negocios - Píldoras para ZOHO CRM

Píldoras para ZOHO CRM

Play Episode Listen Later Jul 31, 2017 35:31


En este episodio te presento el nuevo ZOHO ONE al que la propia ZOHO Inc. ha bautizado como el Sistema Operativo para tu negocio. ¿Realmente ZOHO ONE es un nuevo producto? El pasado 25 de Julio ZOHO publicaba en su blog el lanzamiento de ZOHO ONE, un esperado producto, aunque en realidad se trata de […] La entrada 63# ZOHO ONE el SO de los negocios aparece primero en Píldoras para ZOHO CRM.