Podcasts about indexnow

Digital Marknadsföring med Tony Hammarlund

Play Episode Listen Later Mar 11, 2024 7:27

Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024.1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site performance across Bing and general search engines. The new IndexNow Insights report, now offers more than just a glimpse into URLs submitted through IndexNow; it provides:Learn about issues with crawled URLs and the status of your submitted URLs.Receive detailed reports on the number of URLs submitted, crawled, and indexed.Learn about your latest 1000 submitted URLs, including their index status, first indexed date, and whether they were submitted late.Get insights into the source of your URL submissions, whether through Cloudflare, WordPress, manual submission, or other means.With the "Important URLs Missing" tab, find out which newly discovered links are getting clicked but were not recently visible in IndexNow, helping you to better optimize your content and identify any technical issues.Get detailed information on individual errors, including content quality, robots disallowed, not crawled, indexed, and deadlinks. View a list of problematic URLs and steps to fix them.Drill-down for further details on non-indexed URLs, sample URLs, submission times, and mitigation steps to getting URLs indexed.Export indexing trends for further analysis or reporting.With IndexNow reaching 2.5 billion URLs submitted—up from 1.2 billion six months ago—and accounting for 17% of new URLs clicked in web search results, as stated by Canel, the importance of adopting this protocol cannot be overstated. 2. YouTube's Algorithm Insights for Creators - In a recent conversation on the Creator Insider channel, Renee Richie, a creator liaison, delves into the intricacies of YouTube's algorithm with Todd, who leads the Growth and Discovery team at YouTube. The discussion focuses on clarifying common misconceptions creators have about the algorithm and offers valuable insights into optimizing content for better visibility and engagement.The algorithm, contrary to popular belief, evaluates videos on an individual basis rather than assessing the overall performance of a channel. This approach ensures that a single off-topic viral video or a poorly received video does not adversely affect the channel's standing with the algorithm. Todd emphasizes the importance of aligning content with audience interests to maintain and enhance video performance.One of the most enlightening points made during the discussion is the concept that YouTube does not push videos to viewers; instead, it pulls videos based on viewer preferences. This viewer-centric approach means that the algorithm is activated when a user visits YouTube, making recommendations based on the user's history, device, and other contextual factors. Such insights underscore the importance for creators to focus on creating content that resonates with their audience, rather than trying to game the system.Another key takeaway is the algorithm's persistent support for videos, regardless of their immediate performance. Todd reassures creators that a video's success is not confined to its initial launch period. YouTube continues to recommend videos over time, adapting to shifts in viewer interests and trends. This perspective encourages creators to remain patient and not to disregard videos that do not perform well initially.The conversation also touches on the dynamics of content strategy, highlighting the necessity for creators to adapt to changing viewer preferences, such as the rising popularity of short-form content. Recognizing and responding to these shifts, and understanding the competitive landscape, can significantly influence a creator's success on the platform.Creators are advised to analyze their content's performance, especially how it's received by subscribers, to identify areas for improvement. This process can help pinpoint issues related to content packaging or delivery that might affect viewer engagement.In summary, the discussion between Renee and Todd sheds light on the operational principles of YouTube's algorithm, debunking myths and providing creators with a clearer path to optimizing their content strategy. Understanding that the algorithm favors content that meets viewer demands and preferences can empower creators to produce more engaging and successful videos.3. Local Services Ads Verification to Combat Spam - On March 4, 2024, Google updated the verification process for Local Services Ads (LSAs), aimed at enhancing security and trustworthiness among users and advertisers. This update, first rolling out in smaller U.S. states and progressively expanding to larger ones throughout the year, introduces a stringent verification procedure that includes identity checks alongside the existing license verifications for professionals featured in LSAs, such as lawyers.The revised verification process is Google's response to the growing concern over spam and fraudulent activities within the LSA program. By enforcing identity verification, Google intends to safeguard consumers from impersonators posing as licensed professionals. This move ensures that only verified business owners or senior partners, along with their affiliated professionals, are eligible to appear in LSAs, thereby enhancing the integrity of the ads shown to users.Affected advertisers are notified via email, with instructions on completing the verification process through Google's partner, Evident. Failure to comply within a specified timeframe results in the removal of the ads from search results, impacting the visibility and potential reach of the business. This initiative reflects Google's commitment to improving the LSA ecosystem, protecting both consumers and legitimate advertisers from the adverse effects of deceptive practices.4. "Solutions": Google Ads' Latest Innovation to Streamline Ad Management - Google Ads has announced "Solutions." This new tool is designed to simplify and automate the management of Google Ads accounts, offering a seamless experience for advertisers. Accessible for free under the "Tools" section in Google Ads, Solutions empowers users with the ability to generate comprehensive reports, automate basic management tasks, and much more, all tailored to enhance campaign performance relative to business goals. Here is what you can do with it:Filter your data by campaign, ad group, keyword, or other dimensionsSet flexible budgetsManage negative keyword lists throughout your accountSort your data by any metricExport your reports to a variety of formats, including CSV and XLSXSolutions help you to create automated and customized workflows without making changes to the code. Solutions are accessible for all advertisers and don't require technical skills or coding knowledge. Here are the types of solutions:Account summary: Generates a report of the performance for a Google Ads accountAd performance: Generates a Google Spreadsheet with distribution charts showing an ad's performanceAccount anomaly detector: Sends out an email when an account's performance stats deviate significantly

Tillbakablick: Så trendspanade expertpanelen inför 2023 #118

Play Episode Listen Later Nov 20, 2023 85:08

För snart ett år sedan släppte jag ett trendspaningsavsnitt med hela expertpanelen. Där alla fick möjlighet att dela med sig av sina främsta spaningar för 2023. Och jag tänkte att det här var ett perfekt tillfälle att dela det här på nytt. Det blir en tillbakablick och ett vad-hände-sen-avsnitt. Alla i expertpanelen fick då i uppdrag att ta fram spaningar inom sina respektive områden. Samt hur dessa skulle komma att påverka hur vi arbetar med marknadsföring framöver. Vi gick igenom trenderna och pratar om varför de skulle komma att vara så viktiga under 2023. Men också vad de skulle innebära i praktiken för hur vi kommer att jobba med digital marknadsföring. Du får bland annat höra experterna berätta om: Google växlar upp granskningen av cookie-policies Vad som händer kring analysverktyg under 2023 Varför vi kommer att prata mer om IndexNow Vad semantiska kluster och entiteter är Annonsautomatisering på Google och Meta LinkedIn satsar på att bli ett B2B-marketplace Varför kreatörerna kommer bli så viktiga Plus en massa mer intressanta spaningar och tips… Det här blir också en perfekt uppladdning inför mitt event den 6 december. Ett event då jag och expertpanelen kommer att sammanfatta årets viktigaste nyheter, händelser och trender inom digital marknadsföring. Och leverera spaningar för 2024. Om gästerna Ulrika Viberg. SEO-expert med lång erfarenhet inom SEO och grundare av byrån Unikorn Karl Lindberg. Expert på paid search och Google Ads. Grundare av performance-byrån AdRelevance. Sara Öhman. Expert, föreläsare och coach inom sociala medier med fokus strategi för det organiska arbetet. Fedja Porobic. Growth marketer och experter på paid social. Grundare av growth-byrån Porobic Group. Fedja har sedan det här spelades in ersatts av Jonas Carlström i expertpanelen. David Larsson. Expert på innehållsdistribution och inte minst LinkedIn. Chief strategy officer på byrån Trickle. Anton Gezelius. Expert inom analys med bakgrund inom SEO. Head of measurement och partner på byrån Ctrl Digital. Anton har sedan det här spelades in ersatts av Martin Winberg i expertpanelen. Tidsstämplar [2:27] SEO: Ulrika delar vad hon ser för trender inom SEO för 2023. UXs roll inom SEO utvecklas, semantiska kluster och entiteter är framtiden för SEO samt IndexNow. [16:18] Paid search: Karl berättar berättar om de tre trender han ser inom paid search. Ökad dataförlust kommer göra det mer utmanande med Google Ads, fokus kommer vara på att få Performance Max att prestera och att Google kommer att pusha för bredmatchade sökord. [30:20] Social: Sara presenterar hennes tre främsta spaningar inom sociala medier för 2023. Plattformarna satsar på kreatörer, hur social shopping utvecklas och varför social search blir viktigare. Samt ett par innehållstrender. [42:22] Paid social: Fedja går igenom hans trendspaningar för paid social under 2023. TikTok tar över ledarrollen och vad det innebär, alternativa plattformar tar mer plats i mediebudgeten och annonsautomatisering med AI kommer bli viktigt. [56:55] LinkedIn: David förklarar vad han ser för viktiga trender för LinkedIn som plattform. LinkedIn satsar på att bli marketplace för B2B, går mot gruppering och anonymisering med fokus på intention och varför kreativitet på LinkedIn och B2B-marknadsföring blir så viktigt. [1:11:47] Analytics: Anton delar med sina spaningar kring analytics där 2023 kommer bli ännu ett händelserikt år. Ett implementationsår med fokus på tekniken, GTM server-side ökar i popularitet och incrementality blir ett begrepp vi börjar arbeta med. Länkar Ulrika Viberg på LinkedIn Unikorn (webbsida) Karl Lindberg på LinkedIn AdRelevance (webbsida) Sara Öhman på LinkedIn Saraohman.se (webbsida) Fedja Porobic på LinkedIn Porobic Group (webbsida) David Larsson på LinkedIn Trickle (webbsida) Anton Gezelius på LinkedIn Trickle (webbsida) IndexNow (webbsida)

tiktok head google ai men growth chief seo paid b2b expert anton ett google ads samt infr gtm trickle grundare tillbakablick indexnow david larsson tidsst expertpanelen

Ep 184: Google Introduces “Search Themes” - A New Optional Performance Max Signal

SEO im Ohr - die SEO-News von SEO Südwest

Play Episode Listen Later Oct 30, 2023 17:35

Episode 184 contains the important Digital Marketing News and Updates from the week of Oct 23-27, 2023.1. Google Introduces “Search Themes” - A New Optional Performance Max Signal : Google has introduced a new feature called "Search Themes" for its Performance Max campaigns. If you're not familiar, Performance Max campaigns use Google's AI to automatically place ads across Google's landscape after analyzing your budget, assets, feeds, and landing pages to predict valuable placements. . The new feature allows advertisers to have more control over these automated campaigns by providing specific topics or categories relevant to their business. This helps the AI system better understand what kind of traffic would be most beneficial for your business - better targeting means more relevant traffic, and more relevant traffic means higher conversion rates.Why should you care? Traditional keyword-based advertising has its limitations. For instance, if you've just launched a new product or entered a new market, you might not have enough data for effective keyword targeting. Search Themes fill this gap by allowing you to provide additional context about your business, helping Google to better understand and target your ads. You can add up to 25 search themes per ad group in your Performance Max campaign, and these themes will be treated like phrases and broad match keywords in regular search campaigns. Search themes will respect any brand exclusions and negative keywords you've set at the account level. This is a significant step towards giving advertisers more control over automated systems, which has been a long-standing request from the business community.Google has launched this feature in beta and plans to add more robust search term insights and guidance around utilizing Search Themes in 2024. Early feedback from pilot testers has been positive.2. Google's Latest Update on Structured Data! - Google has just rolled out an update that allows you to mix different types of structured data on your website. If you're wondering what structured data is, it's a way to label your website's content so search engines like Google can understand it better. This helps improve your website's visibility in search results, which is crucial for attracting more customers.Before this update, you had to choose between using JSON-LD or Microdata formats for your structured data. Each has its own pros and cons. JSON-LD is easier to maintain and read, while Microdata integrates directly into your HTML. Now, Google says it's okay to use both formats together. This flexibility can make your website more efficient and effective in communicating with search engines.Why is this important for you? Imagine you run a blog on your business website. Previously, you might have had to duplicate your article content in the structured data to make it understandable to Google, making your code bulky. With this update, you can use Microdata for the article content and JSON-LD for other metadata, avoiding unnecessary duplication. This means cleaner, more efficient code, which can lead to faster load times and a better user experience.This change is optional, so you don't have to rush to update your existing structured data. But it opens up new possibilities for optimizing your website. Whether you're looking to improve your site's SEO or streamline its code, this update offers a valuable opportunity to do both.3. Don't Let Google Penalize You: Avoid These Content Mistakes Now! - Are you aware that the type of content you publish on your website can either make or break your online presence? Google's Search Liaison, Danny Sullivan, recently shed light on what the search engine considers "unhelpful content." In simple terms, unhelpful content is material written primarily to rank well in search engine results, rather than to serve your audience's needs.Why should you care? Google is the gatekeeper to your online visibility. If your content is deemed unhelpful, it could seriously harm your website's search engine ranking. This means fewer people will find your business online, leading to lost opportunities and revenue.Sullivan pointed out that if you're writing articles like "20 Fun Things You Can Do Today" just to rank well for the term "fun things," then you're on the wrong track. The focus should be on creating content that is genuinely useful to your audience. He also cautioned against using tools that suggest what to write about based on what might rank well. According to him, this approach often leads to content that Google considers unhelpful.So, what's the takeaway? Shift your focus from trying to please search engines to meeting the needs of your audience. If someone asks a question and your content provides a clear answer, that's "people-first content." And guess what? Google loves it!Don't risk your online visibility by making easily avoidable mistakes. Make the shift to audience-focused content today and watch your online presence grow.P.S. Google's guidelines are not just rules but opportunities to improve. Take action now to align your content strategy with what truly matters!4. The Real Culprit Behind Your Website's Ranking Drop: It's Not CLS! - Have you noticed a sudden drop in your website's Google search rankings and are scrambling to find out why? You might be tempted to blame it on "Cumulative Layout Shift" (CLS), especially if you've recently received warnings about it from Google Search Console. But hold on, Google's John Mueller has made it clear: CLS is not the reason for sudden, significant drops in search rankings.Firstly, what is Cumulative Layout Shift? It's a metric that measures the visual stability of your website. For example, if elements on your webpage move around as it loads, that's a high CLS score, and it's generally considered bad for user experience. However, according to Mueller, even if you have issues with CLS, it's not going to cause a drastic drop in your Google rankings.Why is this important for you? Because focusing on the wrong issue can waste your valuable time and resources. Google has consistently stated that page experience signals, like Core Web Vitals (which includes CLS), are not significant ranking factors. They might act more like a "tie-breaker" than a major ranking signal. So, if you've seen a drop in traffic, the culprit is likely something else.In summary, while it's good to optimize for a better page experience, don't panic or "over-focus" on metrics like CLS when you see a drop in your rankings. Your time is better spent analyzing other potential issues that could have a more significant impact on your website's performance.P.S. Understanding what really affects your website's ranking can save you from unnecessary stress and help you focus on what truly matters for your business. Don't chase the wrong problems!5. Stop Blaming Your Web Host: The Real Story Behind Google's "Hostload Exceeded" Error! - If you've been scratching your head over the "Hostload Exceeded" error message on Google Search Console, you're not alone. This error has left many website owners puzzled, leading them to question their web hosting services. But Google's John Mueller has clarified that the issue is not with your web host; it's something else entirely.First, let's break down what "Hostload Exceeded" means. This error appears when you try to index your website's pages using Google Search Console. Indexing is crucial because it helps Google understand your website's content, making it searchable and visible to potential customers. So, when you see an error like this, it's natural to worry.However, Mueller has stated that the problem is not with your web host or even with Google's crawling and indexing processes. Instead, the issue arises when people "spam" the URL inspection tool by submitting too many URLs for indexing. In other words, the error is a result of user behavior, not a technical glitch or quality issue with your website.Why is this important? Because understanding the real cause behind this error can save you time and effort. You don't need to switch web hosts or make drastic changes to your website. Instead, be mindful of how many URLs you're submitting for indexing. Normal crawling and indexing by Google will happen naturally, so there's no need to force the process.P.S. Transparency and accurate information are key to solving problems. Don't waste time fixing what's not broken; focus on what truly matters for your website's success!6. Google's New Privacy Feature : IP Protection - Google is taking a significant step in enhancing user privacy with its new IP Protection feature for Chrome. If you're wondering what IP Protection is, it's a feature designed to mask users' original IP addresses, making it harder for websites to track them. This is crucial for you as a business owner because it could impact how you target and reach potential customers online.Why is IP Protection important? In today's digital age, privacy is a growing concern. Many users are wary of how their data is being used, and Google's new feature aims to address this by limiting cross-site tracking. This means that the feature could potentially disrupt traditional online advertising methods that rely on tracking users' behavior based on their IP addresses.Here's how it works: Users will need to opt-in to activate IP Protection. Initially, the feature will focus on Google-owned domains and be available for U.S.-based IP addresses. Google plans to roll out this feature in phases, starting with a single company-owned proxy server responsible for routing web traffic. Future updates will include a more complex system for added privacy.So, what does this mean for your business? If you rely heavily on targeted advertising, you may need to rethink your strategies. The feature is still in its early stages, but it's essential to stay ahead of the curve and consider how these privacy changes could affect your marketing efforts.P.S. Privacy is not just a user concern; it's a business concern too. Stay updated and adapt your strategies to meet the evolving digital landscape. Don't get left behind! 7. Google's Q3'23 Ad Revenue Bounces Back - Google's parent company, Alphabet Inc., has reported an 11% year-on-year increase in search advertising revenue for Q3 2023. If you're wondering why this matters to you, it's simple: this uptick indicates a stabilizing ad market, which could be a golden opportunity for your business.Why is this important? The 11% gain in search revenue is a significant improvement from the 5% loss reported in the previous quarter. This suggests that the digital advertising landscape is recovering, making it a ripe time for businesses like yours to invest in online advertising. Alphabet's CFO, Ruth Porat, stated that the "fundamental strength of our business was apparent again in Q3," with a total revenue of $77 billion, up 11% year over year.The report also highlighted a 12.5% increase in YouTube ad revenue, while Google's advertising network saw a 2.6% decline. However, this decline is an improvement over the previous quarter, signaling a positive trend. Sundar Pichai, Google's CEO, emphasized the role of AI-driven innovations in driving this growth, particularly in search and YouTube.8. IndexNow Impressive Growth : 1.4 Billion URLs Submitted Daily For Indexing - If you're a business owner with an online presence, you know how crucial it is for your website content to be up-to-date in search engine results. The problem? Search engines often lag behind in reflecting the latest changes on your website. This is where IndexNow comes in, a service that has made significant strides in solving this issue.Established two years ago, IndexNow aims to streamline how websites communicate their content changes to search engines. The service has seen exponential growth, with 60 million websites joining daily and a staggering 1.4 billion URLs submitted each day. The platform bridges the gap between search engine results and real-time website content by sending a simple "ping" to participating search engines whenever a URL is added, updated, or deleted. This ensures that search engines crawl only the updated content, making the process more efficient for both businesses and search engines.IndexNow is integrated with popular platforms like WordPress, Wix Premium, and Duda, making it easy for website owners to adopt. If you're using SEO plugins like Yoast, All-in-One SEO, RankMath, or SEOPress, IndexNow is already included. Even if you're not using these services, activating IndexNow is straightforward. All you need to do is generate an API key, host it on your web server, add the necessary code to your website, and monitor the details via webmaster tools.9. Microsoft's PubCenter Relaunch: The Google AdSense Alternative - If you're looking to monetize your website, Microsoft has relaunched its PubCenter as a compelling alternative to Google AdSense. For those unfamiliar with these terms, monetizing your website means displaying ads to earn revenue. Google AdSense has been the go-to platform for this, but Microsoft's PubCenter is stepping up as a strong competitor.Why should you care? PubCenter offers a way to display both native and display ads from Microsoft's advertising network. The platform is not new; it's been around since 2008. However, Microsoft is repositioning it as a U.S.-only pilot program. The process is simple: choose an ad format, add some code to your website, and start earning every time an ad is displayed. There are no signup costs, revenue minimums, or volume requirements.What sets PubCenter apart? Microsoft claims to offer "higher engagement and more revenue" compared to Google AdSense. The platform allows you to use their ads alongside Google AdSense ads, serving Microsoft's ads only when they predict a higher bid for you. This flexibility can be a game-changer for small and mid-sized publishers looking to maximize their ad revenue.Currently, PubCenter is open only to U.S.-based businesses, but if you're outside the U.S., you can join a waitlist for when international support is added. If you've been relying solely on Google AdSense, this could be the perfect time to diversify your revenue streams.10. Microsoft's Q3 Surge in Ad Revenue - Microsoft has just reported a remarkable 10% year-on-year increase in its search and news advertising revenue for Q3 2023. If you're not familiar with the world of online advertising, this is a significant metric that indicates the health of the digital advertising ecosystem. As a business owner, this news should catch your attention because it signals a recovering ad market and the growing importance of diversifying your advertising platforms.Why is this surge significant? For starters, it marks a substantial jump from last quarter's 3% increase. This growth suggests that ad spending is bouncing back after the economic downturn, offering a more fertile ground for your business to advertise and reach potential customers. Microsoft's overall revenue in productivity and business processes also rose by 13% to $18.6 billion, further emphasizing the company's strong market position.So, what does this mean for you? If you've been solely relying on Google for your online advertising, now might be the time to consider Microsoft's platforms as well. With the ad market recovering and Microsoft showing strong performance, diversifying your advertising strategy could be a wise move.11. Meta's Q3 Profits Skyrocket to $11.6 Billion - Meta Platforms, Inc., the parent company of social media giants like Facebook, Instagram, and WhatsApp, has reported a staggering $11.6 billion in profits for Q3 2023.So, what's driving this success? Meta's Q3 revenue soared by 23% year-on-year to $34.15 billion. The company saw a 31% increase in ads viewed during the quarter, even though the average price per ad decreased by 6%. This is the smallest decline in seven quarters, signaling a robust ad market. Meta's CFO, Susan Li, attributes this to "ongoing improvements to ad targeting and measurement," which are driving better results for advertisers.Cost-cutting measures also played a role. Meta has reduced its workforce by about a third and cut expenses by 7% from a year earlier. The company is also heavily investing in AI-powered marketing planning and ad measurement to drive growth. Meta CEO Mark Zuckerberg announced plans to hire more AI-focused technologists, emphasizing the role of AI in the company's future.12. HubSpot and TikTok's Game-Changing Partnership For B2B Lead Generation - HubSpot and TikTok have joined forces to redefine B2B lead generation. If you're a business owner, you know how crucial lead generation is for growth. This partnership aims to make that process more efficient and cost-effective. HubSpot's CRM (Customer Relationship Management) platform will now integrate seamlessly with TikTok, allowing businesses to automatically capture leads from the social media giant. This is TikTok's first CRM lead generation collaboration.Why is this important? Small and medium-sized businesses are grappling with rising customer acquisition costs. HubSpot's research shows that 53% of such businesses in the U.S. have seen these costs go up from 2021 to 2022. TikTok, a platform where over half of its U.S. users discover new brands, aims to alleviate this issue.The integration offers automated lead capture from TikTok, turning its highly engaged audience into potential high-value customers. Once you link your TikTok for Business account with HubSpot, you can create lead-generation ads that automatically sync leads into HubSpot's CRM in real-time. This centralizes all your prospects, making it easier to manage your sales funnel. Plus, you can engage with these new leads using HubSpot's Marketing Hub and determine the effectiveness of your campaigns through AI-powered analytics.As an added incentive, the first 500 advertisers to integrate HubSpot CRM with TikTok will receive $200 in TikTok ad credits. Currently, this integration is only available in the U.S. and Canada but is expected to expand to other countries soon.

Special Episode: Interview mit Fabrice Canel über Bing und KI: Wie sieht die Zukunft der Suchmaschinen und der SEOs aus?

Play Episode Listen Later Jul 1, 2023 43:19

Sat, 01 Jul 2023 11:50:06 +0000 https://podcast552923.podigee.io/258-neue-episode 65a8f545a600a39e03c33dd1e3f48aef Mit Fabrice Canel habe ich über die jüngsten Entwicklungen bei Bing, den Wandel auf dem Suchmaschinenmarkt und die Zukunft von SEO gesprochen. Mit Fabrice Canel habe ich über die jüngsten Entwicklungen bei Bing, den Wandel auf dem Suchmaschinenmarkt und die Zukunft von SEO gesprochen. Fabrice Canel ist Principal Product Manager bei Microsoft. Er kümmert sich unter anderem um die Aktualität des Bing Index und gibt Tipps für SEOs und Website-Betreiber, wie sie in den Suchergebnissen von Bing und den Antworten des KI-Chats erscheinen können. Die wichtigsten Erkenntnisse zusammengefasst: Bing hat inzwischen Baidu als größte Suchmaschine in China abgelöst. Klicks aus Bing führen laut Canel häufiger zu Conversions als Klicks aus manchen anderen Suchmaschinen. Absprungrate und Verweildauer sind Rankingfaktoren für Bing. Die Zahl der Klicks, die Websites von Bing erhalten, soll zukünftig ansteigen. SEOs müssen sich laut Canel keine Sorgen um die Zukunft machen. Ihr Handlungsfeld wird sich sogar erweitern. Allerdings sind gute Leistungen nötig, um im Chat sichtbar zu sein. Die Verwendung von IndexNow erhöht die Chancen auf Sichtbarkeit in den Suchergebnissen und im Chat von Bing. IndexNow wird demnächst von weiteren Suchmaschinen unterstützt. Komplexes HTML kann verhindern, dass die Inhalte einer Webseite in die Trainingsdaten der KI einfließen. HTML5-Tags zur Kennzeichnung von Footer, Navigation oder der Hauptinhalte helfen Bing, Webseiten besser zu verstehen. full Mit Fabrice Canel habe ich über die jüngsten Entwicklungen bei Bing, den Wandel auf dem Suchmaschinenmarkt und die Zukunft von SEO gesprochen.

Talking AI & SEO Plus IndexNow Updates With Bing Fabrice Canel - EP308

Search Engine Nerds

Play Episode Listen Later Apr 24, 2023 47:16

AI Revolutionizes SEO: Unveiling IndexNow Updates and Bing Strategies We know you're wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We're curious, too. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We'll dive into the latest advancements in AI and their potential impact on SEO strategies and discuss recent updates to the IndexNow protocol and how it's transforming the search landscape. Take advantage of this opportunity to learn from an industry expert and discover the future of search engine optimization on Bing. Open AI investment for Microsoft is not recent. Microsoft has invested in Open AI for a few years already. For years, there has been a lot of investment in leveraging AI at Microsoft and Bing and liberating machine learning. We are purely machine learning based, trying to satisfy the user. –Fabrice Canel, 04:39 When people enter the search chat experience, this is about refining the queries and results to satisfy the user. The Bing experience is really about redirecting a customer to a site that somebody has published. This is all about finding the best content and clicking to find this content online and clicking this link where people can transact. –Fabrice Canel, 11:18 When you navigate a site, you can use the chat experience to learn about the site or summarize information about this page. The chat can help you generate an email, LinkedIn posts, Twitter, etc. This experience is not only available within Bing.com. This is also moving across Microsoft products. You will see this also in Skype and directly integrated into Windows. –Fabrice Canel, 13:39 Resources mentioned: Bing Webmaster Guidelines - https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a Edge Browser - https://www.microsoft.com/en-us/edge [00:01] - About Fabrice. [00:59] - The new Bing & the technology it powers. [03:35] - How does Bing use ChatGPT & Open AI technology? [05:32] - What is the Prometheus language model? [07:41] - How citations work in ChatGPT-powered Bing search results. [12:41] - What can you do with Bing Co-Pilot in Microsoft Edge? [18:03] - What AI integrations is Bing working on for small and local businesses? [20:26] - How to use ChatGPT-powered Bing Search - Help planning a trip to London. [23:01] - What has Bing learned since launching ChatGPT-powered search? [25:24] - How to generate an image with DALL-E in the Edge browser. [26:56] - How does Bing view AI-generated content? [30:11] - What is IndexNow & how can SEO professionals use it? [34:53] - How long does it take to get indexed by Bing? [36:15] - What's Bing working on next? [38:20] - What should you do with the other URLs listed as sitemaps in Bing Webmaster Tools? I love the guerilla warfare aspect of this, the ability to introduce this new being chat experience in products and services that have been seated and are used by individuals daily. So when you bring up things like Skype, you know it doesn't necessarily mean that you have to download Bing, or someone does not necessarily have to be a Bing fan to get into this. Skype is a lifestyle tool. It's a chat tool. It's a communication tool. Teams obviously on the B2B side skyrocketed in the past couple of years. There are so many SharePoint or default Microsoft products that are utilized daily. –Loren Baker, 15:56 Sometimes you want to interact with an experience that will offer the ability to learn more, refine your query, and improve your question to find stuff online. So we enabled this experience beyond web links. Meaning that you can also find images, you can also find local, you can also find advertising, and you can all find all these things assuming they are relevant. So you will see a profound experience in chat that is more than a text search. –Fabrice Canel, 18:21 If you're utilizing IndexNow, it should be more or less instantaneous or nearly instantaneous for new content. We are scaling variabilities, and in the following weeks, you will see this content indexed in seconds. Some very large websites have already adopted IndexNow. We are encouraging everybody to embrace and explore because SEOs want to be in control. –Fabrice Canel, 34:43 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect With Fabrice Canel: Fabrice Canel is part of Microsoft's most exhilarating team: Bing, where AI plays a crucial role in shaping the future of search. Every day, hundreds of billions of new pages emerge on the web, and an equal number of existing pages are updated with fresh content. The challenge of indexing and crawling the web demands a large-scale, distributed approach emphasizing speed, accuracy, and thoroughness, all AI enhances. With an impressive 24-year tenure at Microsoft, Fabrice takes excellent pleasure in tackling this fascinating endeavor. Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/ Follow him on Twitter: https://twitter.com/facan Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

[Ep150] - Should You Rewrite Your Content With ChatGPT?

Digital Marknadsföring med Tony Hammarlund

Play Episode Listen Later Mar 6, 2023 28:33

Get up to speed with the Digital Marketing News and Updates from the week of Feb 27-Mar 3, 2023.1. PSA: US TikTok Ban Moves a Step Closer - More bad news for TikTok, with the US House Foreign Affairs Committee voted to give President Joe Biden the power to ban the Chinese-owned app, if he deems such a move necessary, amid ongoing security discussions around its potential connection to the Chinese Communist Part (CCP).TikTok responded to the vote by tweeting that “A U.S ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our service worldwide…”While Today's announcement doesn't give Biden the full green light to ban the app, with the US Senate still required to give sign-off before a ban could be implemented. But it's another step towards that next stage, which increasingly feels like it will lead to a TikTok ban, or at the least, a significant change in direction for the app.Remember that TikTok, along with 58 other Chinese-created apps, was banned completely in India by the Ministry of Electronics and Information Technology on 29 June 2020. So if you are relying on traffic from TikTok then it is high time you diversify your traffic sources.2. Google Shares How Its Keyword-Matching System For Search Ads Work - Google has released a 28 page comprehensive guide during Google Search Ads Week 2023, providing a unique behind-the-scenes glimpse into its keyword-matching system for search ads.To achieve better results, advertisers can optimise their campaigns by gaining an understanding of Google Ads keyword-matching process.Google's guide provides a comprehensive breakdown of the system, which includes how the company utilises machine learning and natural language understanding technologies to determine keyword eligibility, and how the responsive search ads creative system selects the best-performing creative for users.It is essential to note that grouping keywords is critical to campaign optimisation. By eliminating the need to add the same keyword in multiple match types, advertisers can avoid segmenting and reducing the available data that Smart Bidding can use for optimisation, which can result in fewer conversions and higher costs.The guide is an invaluable resource for anyone seeking to enhance their Google Ads campaigns. Incorporating the insights and best practices outlined in the guide can boost the chances of success and drive more conversions. This is why I always tell my listeners to work with a reputable learning and growing agency who is in the know. Afterall, you can not make moves or leverage opportunities if you are not in the know.3. Google Ads Is Changing Location Targeting Settings In March 2023 - Starting March 2023, “Search Interest” targeting will no longer be available in Google Ads. Campaigns that use “Search Interest” targeting will be migrated to “Presence or Interest” targeting. These changes will be consistent in Search, Display, Performance Max, and Shopping campaigns. The Presence option lets you show your ads to people who are likely to be located, or regularly located in the locations you've targeted.The Search Interest option lets you show your ads to anyone searching on Google for your targeted location. If a person doesn't specify a location in their search, then the system uses the location where a user is likely to be located for targeting. This option is only available for Search campaigns.So after this change is in effect, a person who lives in Northern VA but often travels to Maryland for shopping or work. While home in VA, the person searches for "plumber near me." Now Google is going to show some Maryland plumbers who are not licensed in VA. Am I the only one who thinks that the real winner of this change is Google!!4. Google Ads Introduces AI-Powered Search Ads - During the Google's Search Ads Week, a new customer acquisition goal for Search campaigns has been launched globally. This goal utilizes Smart Bidding and first-party data to optimize campaigns and attract new customers during peak periods. According to Google, by combining the new customer acquisition goal with bidding strategies like Maximize conversion value with a target ROAS, advertisers can prioritize and target high-value customers. The new customer acquisition goal has two modes that help you to reach your campaign goals: Value New Customer: Bid higher for new customers than for existing customers New Customers Only: Bid for new customers only. 5. Microsoft Bing's Fabrice Canel : SEO Will Never Be "dead" - Fabrice Canel, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. His presentation offered valuable information on optimizing websites for the new Bing search experience as well as shared the benefits of using Bing Webmaster Tools to monitor traffic data and make necessary adjustments to improve visibility in search results.First, Canel suggested to stay with the same SEO playbooks for optimizing content for Bing's AI experience because it's still the early days for AI search. Throughout his keynote at Pubcon, Canel stressed the importance of SEO professionals in guiding Bing's search crawlers to high-quality content.Then Canel emphasized the importance of setting the lastmod tag to the date a page was last modified, not when the sitemap was generated. Remember lastmod was covered in previous episodes in details. ICYMI, the lastmod tag is an HTML attribute indicating when a particular webpage or URL received significant changes. This tag is used in sitemaps to help search engines like Bing understand when a page was last updated. Lastmod also helps searchers identify and access the most up-to-date content available. When a lastmod tag is present, Bing will display the updated date in search results. This signals to searchers that the webpage may have new or updated information they haven't seen yet. According to Canel, 18% of sitemaps have lastmod values not correctly set, typically set to the date and time the sitemap is generated.Thirdly, Canel recommended website to adopting IndexNow to inform search engines of recent modifications to website content instantly. FYI: IndexNow was covered in episode# 90 (Jan 10-15, 2022). According to Canel, 20 million websites have already adopted IndexNow, and he expects more top websites, search engines, and content management systems to follow suit. Canel adds that manually crawling a webpage to see if its content has changed wastes resources and energy and creates CO2. He also suggests having sitemaps to provide search engines with all relevant URLs and corresponding modification dates.Most importantly, he wanted website owner focus on writing quality content and use semantic markup to convey information about the pages.Lastly, we learned Bing Webmaster Tools will soon include traffic data from Bing's AI chat.6. Google On ‘lastmod' Tag In XML Sitemap - I covered “lastmod” in episode#146. It is back again. Google's John Mueller said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't. John added, "The issue is more that some CMS's / servers set the lastmod to the current date/time for all pages. This makes that data useless. Good CMS's setting it thoughtfully, even if not always perfect, is much more useful."The current Google documentation says, "Google uses the lastmod value if it's consistently and verifiably (for example by comparing to the last modification of the page) accurate." And according to a recent study at Bing (also covered in episode#146) revealed that among websites with at least one URL indexed by Bing: 58% of hosts have at least one XML sitemap (sitemap known by Bing).84% of these sitemaps have a lastmod attribute set 79% have lastmod values correct. 18% have lastmod values not correctly set. 3% has lastmod values for only some of the URLs. 42% of hosts don't have one XML sitemap (Bing does not know it) P.S: Don't be the business that is skipping the basics and easy to do stuff and looking to do advanced stuff. #DoTheBasics first.7. Google: Don't Combine Site Moves With Other Big Changes - Sometimes businesses make changes to their top-level domain as well as update their website. So Google Search Advocate John Mueller during a recent Search Of The Record Podcast with Gary Illyes, and Senior Technical Writer Lizzi Sassman asked “What happens if I do a domain change, and move from a “.ch”, which is a Swiss top level domain, to “.com”? Is that a problem? Like if I combine a domain change with other stuff?”In response, Illyes, shared that these changes should be done in smaller pieces over months. Making too many changes at once could result in lower rankings and lost traffic. For example, if a website is moving from “example.ch” and “example.fr” to “example.com,” Illyes recommended moving “example.fr” first and waiting before moving “example.ch.”Mueller and Sassman questioned Illyes on why he's so concerned about spreading out site moves. Illyes admitted that many site moves he's been involved with have resulted in lost traffic. Illyes also mentioned that misconfigurations, such as incorrect redirects, are common mistakes that can cause traffic loss. However, traffic shouldn't be lost during a domain change if everything is done correctly.If all you're doing is redirecting URLs from one site to another, there's a low risk for adverse effects. On the other hand, if you do lose rankings and traffic, there's no specific timeframe for a full recovery.8. Google's Gary Illyes: Google Does Not Care Who Authors or Links To The Content - Gary Illyes from Google gave a keynote and a Q&A session at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links. In short, Google does not give too much weight to who writes your content. So if you get a Walt Mossberg to write a piece of content on your site, just because it is Walt, doesn't make it rank well. If the content is written well, it will rank well, but by default, just because Walt wrote it, doesn't make it rank well. Gary also said that links are not as important as SEOs think they are. And disavowing links is just a waste of time.P.S: All these topics have been covered in the past shows. 9. Google: PageRank Sculpting Is A Myth - Every website is assigned a unique value by the Google PageRank algorithm. This value, also called PageRank, has long been an important factor in link building and link exchange. PageRank sculpting is a technique in which an attempt is made to distribute the PageRank of a website to other subpages. Assuming that the home page receives the highest PageRank because it is the most important within the sites hierarchy, the PageRank will decrease as you go further down into the structure. Before 2009, it was common practice to control the PageRank through sculpting so that only certain pages would benefit. For example, function pages such as the imprint or contact page were linked internally with the attribute “nofollow.” Thus, the link power increased (as measured by PageRank) for the remaining internal links. Unfortunately, some SEO Experts still feel that they can control how Google passes your link equity throughout your site by using the nofollow link attribute. So Google's John Muller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links sculpt PageRank. Remember, back in 2019 he tweeted that Internal PageRank Sculpting Is A Waste Of Time. Another #SEOMythBusted. I'll file this under #AvoidBadSEOAdvice.10. Check Domain Reputation Before You Buy A Domain - Google's John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that if a domain has a "long and complicated history." "It's going to be hard to convince search engines that it's something very different & unrelated to what was done in the past decades," John added.In short, he is saying that not only was this domain abusing search engines for a long, long time, but also that the new content on this old domain is not different enough or unrelated enough from what the topic was previously where the search engine would consider it a brand new site and wipe the site clean.Basically the issue here is “domain legacy penalty” - It's a penalty that's associated with a domain from when it was registered by someone else in the past. Apparently the penalty remains after the domain is registered by someone else years later. Which makes sense or else bad actors will keep on transferring domain ownership to bypass the penalty. The way to prevent is to check the past history of a domain name is to visit Archive.org. Archive.org downloads and creates an archive of websites throughout the Internet.A similar issue happened a few years ago to ZDNet. One of their domains was hyphenated (CXO-Talk.com). So they purchased the non-hyphenated variant (CXOTalk.com) from a third party domain auction. ZDNet was unaware that the domain had been used by spammers. Soon after ZDNet migrated all their content from CXO-Talk.com to CXOTalk.com, their website was banned from Google. ZDNet wrote an article about what happened to them and had the following advice: Before purchasing any domain at auction, be sure to check its history using backlink tools If the domain has a bad history, use Google Webmaster Tools to do a clean-up before putting the domain into service Google's system of problem remediation lacks transparency and responsiveness. They can and should do better. I still don't really know what caused the problem or how to fix it. 11. Should You Rewrite Your Content With ChatGPT? - Google's John Mueller went back and forth on Twitter with some SEO practitioners on the topic of using ChatGPT to (re)write existing content. Basically Ujesh was wondering if he can rewrite his own content with the help of tools like #ChatGPT without losing its helpfulness and relevancy. He was curious to see if it will reduce the quality of the article due to AI involvement or does it boost the article considering the quality revamp ?To that question, John asked “Why do you need to rewrite your own content? Is it bad?” IMO, this is a fair question.To John's question Paulo replied, “let's say that English is not my main language. Then, I write something in my mother tongue, translate it in my own limited vocabulary, and ask AI to enhance the vocabulary. The content is not bad, but limited by my knowledge of a language, not the topic I'm trying to cover.”And John responded by saying “Why do you want to just publish something for the sake of publishing something, rather than publishing something you know to be useful & good? (This is not unique to LLM/AI NLG, it's the same with unknown-quality human-written content.) What do you want your site known for?”John is saying that, if your content is bad, why are you writing it in the first place? If you know your content is bad, then it is not helpful, will ChatGPT make it helpful for you? How do you know if the ChatGPT version is helpful and quality if your content you originally wrote is not quality? Maybe instead of using ChatGPT to improve the quality of your content, maybe you should focus on topics that you can write quality content about?

Expertpanelen delar sina 18 främsta trendspaningar för 2023 #100

Play Episode Listen Later Dec 13, 2022 89:51

Det här är mitt hundrade avsnitt av podden, vilket blir ett helt perfekt sätt att avsluta det här podd-året på. Ett riktigt jubileumsavsnitt. Så för att göra något lite extra såhär i slutet av 2022 så tänkte jag att det vore perfekt med ett trendspaningsavsnitt där vi blickar framåt. Så jag bjöd in expertpanelen från nyhetsbrevet till att dela de viktigaste trenderna för 2023. Några av Sveriges ledande experter levererar sina spaningar De delar tre trender och spaningar var så totalt 18 viktiga trender som du måste ha koll på inom digital marknadsföring. Plus ett par extra trender och tips. Så här års släpps det många trendspaningar. Jag tycker ofta att många blir ganska svepande och få pratar om vad det faktiskt innebär. Samt hur trenderna kommer att påverka hur vi arbetar med marknadsföring framöver. Och våra roller som marknadsförare. Så det gör vi i det här avsnittet. Om gästerna Ulrika Viberg. SEO-expert med lång erfarenhet inom SEO och grundare av byrån Unikorn. Karl Lindberg. Expert på paid search och Google Ads. Grundare av performance-byrån AdRelevance. Sara Öhman. Expert, föreläsare och coach inom sociala medier med fokus strategi för det organiska arbetet. Fedja Porobic. Growth marketer och experter på paid social. Grundare av growth-byrån Porobic Group. David Larsson. Expert på innehållsdistribution och inte minst LinkedIn. Chief strategy officer på byrån Trickle. Anton Gezelius. Expert inom analys med bakgrund inom SEO. Head of measurement och partner på byrån Ctrl Digital. Om avsnittet Jag pratar i avsnittet med var och en i expertpanelen i sex kortare intervjuer där vi tar upp deras tre trendspaningar. Ulrika om SEO, Karl om paid search, Sara om social, Fedja om paid social, David om LinkedIn och Anton om analytics. Vi går igenom trenderna och pratar om varför de kommer att vara så viktiga under 2023. Men också vad de kommer innebära i praktiken för hur vi kommer att jobba med digital marknadsföring. Du får bland annat höra om: Google växlar upp granskningen av cookie-policies Vad som händer kring analysverktyg under 2023 Varför vi kommer att prata mer om IndexNow Vad semantiska kluster och entiteter är Annonsautomatisering på Google och Meta LinkedIn satsar på att bli ett B2B-marketplace Varför kreatörerna kommer bli så viktiga Plus en massa mer intressanta spaningar och tips… Jag delar även mina tankar kring expertpanelens spaningar och mina insikter kring dessa, samt vad jag ser för röd tråd. Och jag passar också på att leverera ett par egna trendspaningar. Jag hoppas verkligen att du gillar det här jubileumsavsnittet. Du hittar som vanligt länkar till allt vi nämnde och mer om trenderna här i poddinlägget. Efter länkarna hittar du tidsstämplar till de olika trendspaningarna. Länkar Ulrika Viberg på LinkedIn Unikorn (webbsida) Karl Lindberg på LinkedIn AdRelevance (webbsida) Sara Öhman på LinkedIn Saraohman.se (webbsida) Fedja Porobic på LinkedIn Porobic Group (webbsida) David Larsson på LinkedIn Trickle (webbsida) Anton Gezelius på LinkedIn Trickle (webbsida) IndexNow (webbsida) IndexNow: What it is and how it benefits you - Yoast (artikel) How Google is building the future of measurement for the industry - Google (artikel) About Performance Max campaigns - Google (resurs) About Meta Advantage - Meta (resurs) Shaping the Future of B2B Together: LinkedIn Ads Product Roadmap (video) Hantera spårning server-side och Google Tag Manager Server #89 (poddavsnitt) Prophet från Meta (verktyg) CasualImpact från Google (verktyg) Understanding Incrementality Experiments - Google Skillshop (resurs) Tidsstämplar [4:06] SEO: Ulrika delar vad hon ser för trender inom SEO för 2023. UXs roll inom SEO utvecklas, semantiska kluster och entiteter är framtiden för SEO samt IndexNow. [17:57] Paid search: Karl berättar berättar om de tre trender han ser inom paid search.

head google men growth future chief seo prophet paid expert shaping anton efter ett jag sveriges google ads sina samt trickle msta hantera delar yoast grundare unikorn indexnow david larsson tidsst expertpanelen

Tips Tuesday – Google Helpful Content Update, GA4 Mini Course, IndexNow, Shopify Collabs

Play Episode Listen Later Aug 23, 2022 12:46

Tips this week include: • New way to disable theme schema markup tutorial so it doesn't conflict with Yoast • IndexNow via Cloudflare tutorial to ping search engines of new posts • GA4 mini course survey coming soon • Country challenge list updated to stop bot attacks • Google's Helpful Content Update will be HUGE • AI Content Generators are still good for ideas, just not whole content • Mix.co is TikTok for foodie folks • Shopify's new Collabs feature for direct purchase through link in bio

tiktok google tips mix helpful shopify cloudflare collabs mini course content update helpful content update indexnow

Tips Tuesday – IndexNow, Stencil Graphics, PHP 8 Errors , Redirects in Cloudflare

Play Episode Listen Later Aug 16, 2022 12:19

Tips this week include: • PHP 8 Error log tests are underway • New tutorial for wildcard redirects in Cloudflare • Why the co-founder of WP says it's faster to design in Wix • Yoast SEO fatal errors fixed in the latest release • IndexNow – is it time to use it? • Update on Product Review Pros/Cons schema markup and who can and can't use it • What is Topical Authority? And how do you get it? • Create great graphics with Stencil – it's a good Canva alternative

tips error canva errors graphics php cloudflare redirects wp stencil indexnow

[Ep121] - Meta Advantage Ad Suite Now Supports All Businesses & Launches Advantage+ Shopping Campaigns

Play Episode Listen Later Aug 15, 2022 19:04

1. Wix Site Inspection Tool Integrates Google Search Console - Knowing whether your pages have been crawled (discovered by Google) or indexed (stored in Google's index), or whether your structured data markup is valid, for example, can help you fine-tune your online presence and make large leaps in search visibility. Google has always provided this information via Search Console, its platform for measuring search traffic and performance. To make those insights and tools more accessible to all business owners and SEO professionals, Wix now offers an approachable way to monitor and understand your site's issues and indexing status at scale. The Wix Site Inspection tool enables you to keep an eye on your site's technical health, mobile usability, rich result eligibility, and more, without having to pull the data manually or leave the Wix dashboard.“The tool will report any index status that Google is reporting, sometimes with easier language to understand. For example, it could be “crawled but not indexed” or “blocked by robots.txt” etc. Each index status detail will have a “learn more” link to an article explaining it and mentioning the common reasons why it could happen, with links to more relevant explanations. We also tell the users exactly what app and type of page each URL is so they can easily know where they need to take action.With this tool, users can debug any issue that they would get if they manually used Search Console's inspect URL tool. Users can understand the index status of their pages in Google and the specific reason for it. For each issue, we have additional resources to help guide users. These articles provide in depth explanations about each response, the possible reasons for it and how to fix it. Users will also be able to debug their mobile readiness and their structure data status.”The value of Wix is that it enables businesses to focus on doing business without having to deal with the underlying technology.Click here to learn more on how to get started with Wix Site Inspection tool.2. Google: Duplicate Content In Business Profile Posts Is Spam - Google added a line to its Business Profile posts content policy section cautioning users to avoid posting duplicate content.According to the update, duplicate content in posts published by Google Business Profiles is now considered spam. Google is sending a clear message that it wants businesses to post unique content.In addition, it sounds like Google wants businesses to limit their use of logos. Putting a logo on every photo, for example, may get you in trouble. The best way to stay within the new guidelines is to ensure every post published by your Google Business Profile is unique.Click here to read the complete content policy.3. LinkedIn Lets You Add Clickable Links To Photo Posts - LinkedIn rolled out a new feature that allows users to add external links to photos shared in posts as stickers. You can add link stickers to your photos and videos via the post creation tools in the LinkedIn mobile app. You cannot add link stickers through the desktop interface. However, users on any platform can see and click on the links when they see the posts in their feed. Link stickers are rolling out to users in phases, which means some people will have access to it before others. When you're eligible to use it, you'll see a chain link icon button when creating a post in the LinkedIn mobile app.4. IndexNow attributed for 7% URL Clicks On Bing - Fabrice Canel, Principal Product Manager at Microsoft Bing told Search Engine Land that 7-percent of all the new URLs clicked in Bing Search in the past month were sourced from the IndexNow protocol. And more than 16 million websites are using IndexNow, publishing over 1.2 billion URLs per day to the IndexNow API.IndexNow provides a method for website owners to instantly inform the supported search engines about the latest content changes on their website. The IndexNow plugin was released by Microsoft back on Jan 5, 2022 and was covered in Episode#90. It was also covered in Episode#91 when it added support for Yandex - the russian search engine. It is unclear if IndexNow still sends data to Yandex now that there is a sanction on Russia since the Ukraine invasion.5. Google: Clicking On Your Site In Google Search Won't Change Your Rankings - One of the oldest myths in the Google SEO-verse is that clicking on your search results in Google Search will help you rank better. However, Google does not and has never used click data for ranking purposes. So someone asked John Mueller of Google the other day if clicking on my own link doesn't help but does it hurt? What if I get an army of people clicking on your site in Google Search daily, will that lead to some Google penalty?The answer is no, it does not hurt either. It does not hurt or help to have people clicking on your site in Google Search to try to manipulate Google's rankings in a positive or negative manner for that site. Google has said it countless times, CTR does not impact rankings and bot clicks don't either.6. Google Now Officially Supports GTIN12 Property - Even though the GTIN12 property was always supported but Google, it was not clearly mentioned in the documentation until now. Google also clarified that you can also use the generic gtin property for all GTINs, but they recommend that you use the most specific one if possible.So what is GTIN? GTIN, or a Global Trade Item Number, is an internationally recognized system for identifying products. It brought together several systems to ensure they all adhere to a common structure. GTINs can be 8, 12, 13, or 14 digits long. They are a numerical representation of the product's barcode. Different types of GTIN exist depending on where in the world the product comes from and the type of product. The four different types of GTIN in use are: GTIN-8 - used mostly for EAN-8 barcodes GTIN-12 - used mostly for UPC barcodes GTIN-13 - used mostly for ISBN, JAN, and EAN-13 barcodes GTIN-14 - this is for wholesale or multipack products All GTINs, regardless of the number of digits, have a similar structure. The structure is Company Prefix, Item Reference, and a Check Digit. In GTIN-14 there is an additional packaging level indicator to indicate whether the product is an item or a case.Where GTIN-8, GTIN-12, and GTIN-13 numbers are represented as GTIN-14 (the main data structure), left-justified zeros pad out the number.For example, the GTIN-12 number 012345678905 becomes 00012345678905 in GTIN-14 format. Two additional zeros are added to the left of the number to bring it from 12 characters up to 14.Many comparison shopping engines, including Google and Amazon, use GTINs. They keep large databases containing almost all the GTINs that exist in the world.When you upload a product to one of these platforms through your data feed, the product must have a GTIN.If you don't include a GTIN or you include the wrong one, the platform is likely to reject the product.Shopping platforms like Google Shopping and Amazon Marketplace benefit from GTINs in several ways: GTINs help make more relevant matches between a user's search and the products available GTIN's also help search engines and shopping comparison platforms to compare products They can also offer the user a more feature rich shopping experience, as GTINs enable them to use product data in ad visuals Consumers also benefit when vendors, search engines, and comparison shopping engines use GTINs: They get better product comparisons to help them find the right product, the right seller, and the right price They see more relevant results when searching for a product They see more relevant ads in non-shopping environments like Facebook (Facebook and other platforms use the browsing habits of users to determine the best products to display in ads) As a seller, you also get benefits from using GTINs. Finding the right GTINs can sometimes be tricky, but it is worth the effort. The reasons for this include: You will be able to submit your product feed to a higher number of platforms You should see conversions increase because your products will appear in more relevant search results and ads You can compete more effectively as your products will be in the comparison mix In some cases, you may have a product that does not have a GTIN. Examples include one-off products like artwork, handicrafts, or vintage products. Most platforms have procedures in place to deal with these situations. On Google Shopping, for example, there is an Identifier Exists field. You can set this to false if there is no GTIN.7. TikTok Launches New Ad Targeting Transparency Tools - TikTok is giving users more understanding of how their personal data is being used for ad targeting in the app through the 'About this Ad' info panel. This info panel lists all of the different targeting factors that TikTok has used to display each ad to each user. You'll also be able to switch off ad personalization based on third-party data - though whether it's on or off, TikTok will still be able to use your in-app activity in its ad targeting process.This update moves TikTok more into line with other social apps, which offer similar ad transparency features - though it's also worth noting that TikTok has been working to continue utilizing personalized ad tracking, in various ways, despite regulations and restrictions around such getting tighter in certain regions.Last month, TikTok was forced to suspend a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid questions over whether the change is actually legal under the latest EU provisions for data protection and control.The planned update would have seen the app do away with asking users for their consent to run personalized ads, with TikTok seeking to process such data under what's essentially a legal loophole in this respect, via the provision for ‘legitimate interest'. By implying that personalized ads fall under legitimate interest grounds, TikTok was seeking to circumvent the EU ePrivacy Directive, but authorities called for a review of the process before it could go into effect.In other words, while on one hand TikTok's looking to be more upfront about how your personal information is being used for ad targeting, on the other, it's seeking to avoid restrictions on such, through questionable means.8. TikTok Is Rolling Out ‘Order Center' eCommerce Tracking Hub - TikTok is a bigger push on in-app shopping, with some users now seeing a new ‘Order Center' panel in the app, which tracks any products that you've purchased, looked at, or even, potentially, may be interested in, in the app.The new ‘Order Center' is now appearing for some users alongside their ‘Edit Profile' option in the app. Tap on it and you'll be taken through to a dedicated eCommerce display, where you can track all aspects of your TikTok shopping experience, including payment details, items you've tagged, recommendations, order status, etc.TikTok continues to find ways to make their user experience better, Facebook on the other hand had to kill their live shopping experience last week since it never took off. 9. Instagram Is Adding A Native Post Scheduling Option Within The App - Instagram is developing a native post scheduling process within the app, which will eventually enable users to schedule all of their posts, including Reels and Stories, to go out at set times. Up until now, the ability to schedule a post in Instagram was available via the Creator Studio, and now Instagram is slowly rolling out this feature natively on the app. This means, you no longer need to jump hoops (create a post and then send it to your desktop, login to Creator Studio and schedule posts).10. Instagram Shared “How Instagram Suggests New Content” - So how does Instagram select which additional content to show you in your Home feed? Instagram's post recommendations fall into two categories – ‘Connected' and ‘Unconnected', with the latter being the posts that Instagram's systems find and highlight, based on your interests.In both cases, Instagram is looking at the engagement data (Like & Save) for ranking. While this is not anything new, however it is good to see that Instagram is officially admitting that they use engagement data for ranking.If you want to geek out on all the other technical details then click here.11. Meta Advantage Ad Suite Now Supports All Businesses & Launches Advantage+ Shopping Campaigns - As per the announcement posted on Meta's website, Small businesses can now use Advantage+ creative and Advantage audience to create ads through their Facebook page. When using Advantage+ creative, ads will automatically adjust for each person who views them. Meta will show individual users the version of the ad they're most likely to respond to. Advantage audience allows businesses to target ads to relevant people more effectively. Meta will create personalized audiences for serving ads using details on the business's Facebook page.Meta also announced the launch of Advantage+ Shopping Campaigns. Per Meta “Advantage+ shopping campaigns help advertisers get smarter, faster on which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once. This helps advertisers more quickly learn what ads are working, while making the most of their advertising budget.”Click here if you are not familiar with “Meta Advantage.” The rollout of Meta Advantage was covered in Episode#101.

Tips Tuesday – 2022 Last Half Plans, Lasting Impact Blog Posts, PHP 8.0 Tests Coming

Play Episode Listen Later Jul 5, 2022 23:38

Tips this week include: • Back half of the year plans • Mindset consults to make more money • PHP 8.0 tests coming this week • ClassicPress is faltering • Is misogyny in WordPress real? • How women can thrive in WordPress • Why caching plugins drop Photon support • Yoast SEO premium now supports IndexNow and my upcoming tests • Why I think Google will create its own ping system instead of using IndexNow • How to build a blog that has lasting impact on its readers

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Tips Tuesday – Spam Filters, SEO Feedback, Site Themes, Ahrefs Search, IndexNow

Play Episode Listen Later Jun 14, 2022 19:18

Tips this week include: • New tutorial on Antispam Bee for comment spam filtering • New tutorial on creating Google reCAPTCHA v3 keys • Why I'm testing a new spam filtering combo and leaving CleanTalk • Session 2 of Group Content Feedback is tonight for the DIY SEO course • The status of WP 6.0.1 update and what's taking so long to release it • Why it might be time for you to think about getting a new site theme • The theme frameworks I like and a few caveats to watch out for • What you're missing if you don't hire a webmaster designer to help you • Ahrefs is creating a search engine to pay creators • Why I'm surprised that Yoast SEO will soon be supporting IndexNow

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This Week in WordPress #213

WP Builds

Play Episode Listen Later Jun 14, 2022 92:48

The WordPress news from the last week which commenced Monday 6th June 2022.

news security wordpress headless yoast elementor 6.1 indexnow

This Week in WordPress #213

WP Builds

Play Episode Listen Later Jun 14, 2022 92:48

The WordPress news from the last week which commenced Monday 6th June 2022.

news security wordpress headless yoast elementor 6.1 indexnow

[Ep112] - Google: Stop Putting Your Name In Image Alt Text

Webcology on WebmasterRadio.fm

Play Episode Listen Later Jun 13, 2022 13:33

1. Digital Avatars Now Available In TikTok - TikTok's Avatars, now available via the ‘Effects' panel in the camera view, enable users to create their own custom character depictions for use across the app. Per Tiktok:“Choose from an array of hairstyles, accessories, piercings and makeup, to create a TikTok Avatar that reflects your personal look and style. After your Avatar is ready, you can start recording videos. As you gesture and move, your Avatar will mimic your motion.”2. SEO Tool Yoast Is Adopting IndexNow Protocol - Yoast has reversed position and stated that they will now support Microsoft's open-source IndexNow search engine indexing protocol, which they previously dismissed.IndexNow is an indexing technology that allows search engines to index websites very instantly. It's an open-source project that helps websites notify search engines when they have new or updated material.3. Pin Posts on Your Instagram Profile - Instagram has now announced a new feature that allows you to pin posts to your profile, giving you another more way to customize your IG profile's appearance. A new 'Pin to Your Profile' option can be found in the three dots function menu at the upper right of any post.4. New Way To Announce Your Product On Twitter - Twitter's Product Drops is a new feature that allows brands to alert their followers when a new product is released. This is the first time a social media network has offered such a tool. Followers will notice a "Remind me" button at the bottom of a merchant's tweet when the merchant announces a future launch. To be reminded of the launch date, they'll merely tap that button.They'll get a notification in the app 15 minutes before and at the time of the drop on the product's debut day. They can shop for the product and (hopefully) get it in time by clicking the notification, which will take them to the merchant's website.5. LinkedIn Audio Events Now Available To All Creators - LinkedIn is broadening audio-only live events, which were first offered in a beta test in January, to all users with Creator Mode enabled.LinkedIn's response to the success of apps like Clubhouse and features like Twitter Spaces is audio-only live events.They were always free to listen to for all LinkedIn members, and now anyone who activates Creator Mode can host their own audio events.6. Promote Your LinkedIn Events Via Paid Ads - LinkedIn now allows you to amplify your event and increase attendance by boosting it for a fee. Last year, LinkedIn introduced the 'Boost' feature, which offered a simple and quick way to boost organic posts in the app. The function seeks to streamline ad spend, similar to Facebook's Boost approach, by allowing advertisers to leverage on early traction to expand their pitch.7. LinkedIn Launches New ‘Business Manager' - LinkedIn has announced a new Business Manager platform, which offers a centralized dashboard for managing 'people, accounts, and Pages,' as well as the marketing activities linked with them. People, Partners, Ad Accounts, and Company Pages, as well as Matched Audiences, are all managed separately on the new platform. It's effectively a stripped-down version of LinkedIn's paid Sales Navigator service, with the goal of getting more firms to sign up for a Sales Navigator membership by luring them with its basic brand management skills.But even in its most basic version, there are some useful options here, including the ability to manage all of your LinkedIn activity from a one location. Here's where you can learn more about the new Business Manager platform and its features.8. Google: No Added Benefit For Hosting Your Site On A CDN Unless.. - Is it true that placing a website behind a CDN boosts your ranking? When asked if hosting on a CDN, or content delivery network, has any SEO benefits, Google's John Mueller said the short answer is no; as long as your host is fast, you'll be OK; hosting on a CDN offers no further benefits.If your crawl activity is slow and you have millions of pages, John Mueller says that speeding up your host or employing a CDN will enhance crawling and indexing, which has an indirect impact on your rankings and SEO.But, according to John, "it doesn't matter in terms of SEO" if your server is already fast.9. Google: Stop Chasing SEO Metrics - Over the years, we've seen Googlers downplay, invalidate, and even parody some SEO data. They've done it with both third-party and internal tools. But why do Google employees detest SEO metrics?On Twitter, Google's John Mueller expressed his dissatisfaction with them, stating that many SEOs regard these SEO metrics as the ultimate SEO aim. Your SEO goals will be accomplished and you will be done whenever you reach a certain DA number, reduce your bad links by Y, or increase your keyword density by Z percent.John said "The part I struggle with (with our tools too) is the desire to treat them as a goal of their own, or as a checklist." He said he has "nothing against third party metrics like these - and I'm sure they're made by smart, honest, & well-meaning folks." But he added "Simplifying them to a checklist ("fix toxic links") is misdirected work, selling them as such (which imo you don't do) is unfair towards everyone involved.Instead focus on creating good quality content that answers your customers questions.10. Google: Stop Putting Your Name In Image Alt Text - The majority of websites leave their image alt text blank. Some people want to save time by having their company name autofill any blank alt text. Google's John Mueller answered by saying that doing so "doesn't make sense" and would be a waste of effort.By definition, alt text for an image is supposed to convey what the image is - it should describe the image for people who are unable to see it. Unless it is your corporate logo, simply typing in your company name does not describe the image.

Google Core Update Finished Rolling Out

Play Episode Listen Later Jun 9, 2022 55:18

Google Core Update finished rolling outhttps://www.seroundtable.com/google-may-2022-core-update-done-rolling-out-33562.htmlEU Publishers and Webmasters can't block US traffic without also blocking Google and Googlebot https://www.seroundtable.com/eu-publishers-block-us-users-google-33557.htmlDon't add your company name to image alt-text. It's redundant, undescriptive, and not helpfulhttps://www.seroundtable.com/google-company-name-in-blank-image-alt-text-33538.htmlYoast and IndexNow “They changed how it worked a bit (or explained it better) where we only have to ping one endpoint. With that, we basically replace the xml sitemap ping with a call to IndexNow and it's done.””https://www.searchenginejournal.com/yoast-on-why-its-adopting-indexnow-protocol/453516/Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

google rolling finished webmasters google core update googlebot indexnow

110. Q&R + Les 5+1 news de la semaine

Le SEO pour tous : La face cachée de Google, YouTube et Amazon

Play Episode Listen Later May 27, 2022 56:16

Le protocole IndexNow vu par Google après Bing et Yandex, Google my Business qui devient Google Profile Business, mais pourquoi ? Le SEO n'est plus 3 piliers, mais bien 4 depuis quelques mois, je vous explique cela. Les critères de Page Experience seront pris en compte par Google Desktop à partir de février 2022, Google lance un nouvel update antispam de son algorithme et La Team WordPress veut accélérer le cœur de son CMS, ha bon !

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[Ep108] - Hey Google, Can I Have Multiple Variation Of The Same Content?

Believe you can because you can!

Play Episode Listen Later May 16, 2022 17:31

1. TikTok Introduces A New Interactive Market Insights Tool - TikTok has released a new insights tool that allows you to discover critical data points on your target market/s using a variety of filters. The new site, which you can find here, has a number of filters to help you narrow down your target demographic and learn more about specific topics. For example, if you wanted to know what the major trends were among TikTok users in the United States around the holidays, you'd get a data highlight that listed the top three categories in which TikTok was used, as well as other information. It's comparable to Facebook's interactive insights tool, which is intended to provide you with a more personalized perspective on crucial data points rather than more generalized studies and whitepapers that may not be relevant to your requirements.The data may be useful in guiding your strategic approach and influencing your decisions. The one disadvantage right now is that TikTok's insights database doesn't appear to be particularly large, so many of the same data points appear in multiple categories, which means they may not be as specific as you'd like.You can check out TikTok's new insights platform here, Facebook's Insight Tools here, and Facebook's Monthly Trending Tool here. 2. The First 'For You' Summit in Canada by TikTok - Next month, TikTok will host its first-ever 'For You' Summit in Canada, with Canadian creators and marketers invited to attend and learn about the newest trends and insights in person in a real-life meet-up event.Keynote addresses, new study findings, guest appearances, live music, and more will be included at the Canadian ‘For You' Summit.TikTok has held several For You Summit events in other countries, the most recent of which focused on the Southeast Asian market.The Canadian Summit will be held over two days, with the first day focusing on keynote speakers and the second on major trends and recommendations, including eCommerce prospects within the app.You can register for the Canadian ‘For You' Summit here.3. Speakers & Agenda For Meta's 'Conversations' Business Messaging Conference Are Now Available - Next week (5/19), Meta will have its first-ever 'Conversations' corporate messaging conference, where it will show off its latest innovations and upcoming enhancements for its messaging systems, which currently have over 2 billion users combined.CEO Mark Zuckerberg, COO Sheryl Sandberg, and Uber CEO Dara Khosrowshahi will also speak at the event.Following the keynote presentations, there'll be a range of breakout sessions and deep-dives, covering topics like ‘How to get started with messaging to support your customers', ‘Building conversational commerce experiences' and ‘Working with Meta's partner ecosystem'. It could be worth tuning in to glean some more insight into how messaging can complement your business process. You can check out the full Conversations agenda here where you can also register to attend the single day event. 4. No More Anonymous Sitemap Submissions On Microsoft Bing - Microsoft Bing will no longer accept anonymously submitted XML sitemaps via HTTP queries because of abuse by search spammers.You can still use robots.txt on your domain name and/or Bing Webmaster Tools to submit your sitemaps.To tell all search engines, include a reference to your sitemap in the robots.txt file located at the root of the host. Example: http://www.example.org/sitemap.xml SitemapWebmaster tools from Bing: Alternatively, you can use Bing Webmaster Tools to upload your sitemaps: https://www.bing.com/webmasters/sitemapsFinally, don't overlook the IndexNow plugin.5. Live Captions For Audio Events And Custom URL Listings On LinkedIn - Here is what LinkedIn announced this week:“Up until now, when members joined an audio event on LinkedIn, they could only listen to it. By adding real-time captions, we are making audio events more accessible and inclusive for members with hearing impairments.”Finally, LinkedIn has confirmed that all users will soon be able to put a link to the top of their profile that would redirect visitors to their company's website.The function, which was originally noticed in testing late last month and already covered on our show, will first be available exclusively to those who use LinkedIn's Creator Mode option, before being handed out to all users in the near future (though no timeline as yet).6. YouTube Makes 'Clips' Video Highlights More Accessible - YouTube has announced that all creators will soon have access to the 'Clips' feature, which allows viewers to select and share a tiny segment of a video clip (up to 60 seconds in length) that will play on a loop straight on the original video's watch page.According to YouTube, more channels have been granted Clips access in recent weeks, and by next week, all channels will have the choice.If a channel has Clips enabled, the 'CLIP' button will appear below the video playback screen. Here is a demo of the Clips feature.7. Video Page Indexing Report Is Coming to Google Search Console - Google will be introducing new kinds of data to Search Console to make video indexing easier to track and fix. You can use Search Console to check if your structured data markup is correct and how many impressions a video obtained if you upload videos on your site. You'll be able to do the following with the new report: Check out how many video landing sites Google found and how many of them have a video. Examine the reasons for videos not being indexed in video landing sites. To debug and fix issues, use the list of URLs for the video pages that are affected. Validate the fix before re-crawling the impacted URLs. The URL Inspection tool can be used to check the video indexing status of a certain video page. To learn more about the new report, visit here.8. Google Shares How To Manage Titles In Search Results - The title link is usually derived from the title tag used by the publisher.Google, however, has the ability to modify the title link to something else. Google is now offering advice on how to manage the site title that appears in search results. The new part is about debugging title tags to figure out why Google's title links are changing.1. Check that each page includes a title tag.2. Create succinct title tags that summarize the web page's content. Avoid using ambiguous terms like Home Page or Profile.3. Stay away from keyword stuffing.4. Avoid boilerplate that is repeated across the site.5. Branding terms are OK until they become prevalent.6. Google uses the header elements in the title links on occasionally.7. Use the Robots.txt correctly.You can read more about the new TitleTag Documentation here.9. Google's 6 Image Optimization Tips - Google's Developer Advocate Alan Kent provided six ideas for optimizing images on websites. They are:1. Remove the cumulative image layout shift (CLS)2. Size Your Images Properly3. Select the most appropriate image file format4. Use Appropriate Image Compression6. Sequence Your Image Downloads Correctly 5. Cache Images In The BrowserThe complete Google video is here.10. Hey Google, What Do I Do About Spammy Links from Malicious Domains? - According to Google's John Mueller, the best way to deal with Spammy links from malicious domains is to disavow the whole domain that they're coming from and then move on. Per Mueller, “If they're being disavowed then we tell our systems that these should not be taken into account, neither in a positive nor a negative way.” 11. Hey Google, Can I Have Multiple Variation Of The Same Content? - Per Mueller, “From Google's point of view, if you're taking content from your own website and publishing that again with some elements of the page changed, that's essentially up to you.”A lot of times we can think of content in terms of how Google might respond. But Google's response is generally based on how much value that page is providing to the site visitors.“And it's something where my assumption is in many cases you're not providing a lot of value by just copying the existing article and changing some of the words on it. So my feeling is, from a strategic point of view, probably you would be better suited writing something unique and compelling for those topics or to create one article that covers kind of these different variations. But my recommendation is really kind of make fewer articles that are actually really good.”Source: https://youtu.be/1-gNsTHYAQU?t=454

111. How To Use Bing Webmaster Tools & IndexNow with Fabrice Canel

Play Episode Listen Later Apr 1, 2022 43:25

Most webmasters set up Google Search Console and forget about other great tools. Bing Webmaster Tools is a free SEO tool that helps you monitor your site’s performance, search queries, and crawl errors. Today, it's a must-have. Get insights into how your site is doing in the search engines and helps you diagnose problems with…

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[Ep99] - Announcements From Pinterest's Annual Summit - Pinterest Presents

Ignite Visibility University

Play Episode Listen Later Mar 14, 2022 19:10

1. SEOPress WordPress Plugin Now Supports IndexNow - SEOPress is the newest WordPress plugin to support the IndexNow protocol, which notifies search engines when new or updated content is published.With a rising number of search engines, including Bing, adopting IndexNow, support from SEO tool providers is growing as well.Source(s): WordPress Plugin SEOPress Updated With IndexNow Support2. Instagram Launches "Creator Lab" Portal for Creators by Creators - Instagram has launched a new Creator Lab project to help artists better grasp important posting best practices and procedures. The program includes videos and insights from a variety of successful producers on essential topics. The Creator Lab, which you can see here, has sections on channel growth, monetization, safety tips, and more, all hosted by well-known Instagram personalities.Source(s): Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance3. Instagram Rolls Out "Enhanced" Tags - On Instagram, appropriate crediting has never been more crucial as creators interact, encourage one another, and move the culture forward. Thus, Instagram is introducing enhanced tags to make it easier for contributors to get credit for their work. Users will be able to share and examine a creator's unique contribution to a photo or video post, according to Instagram. Within the tag, the creator's self-designated profile category describing their role will be displayed. Creators will be able to tag other creatives in their postings with these new tags, giving them more exposure for their work.To use the new enhanced tags, you need to tap "Tag People" when creating a post. From there, you'll need to tap on "Add Tag" and search and select your contributors. Then you can select "Show Profile Category" to display the creator category, such as "stylist" or "photographer."Source(s): Instagram Launches Enhanced Tags to Encourage Better Creator Crediting4. Q.R. codes for Facebook Groups, and An Option To Invite People via Email - Facebook has announced new features to help group admins keep their groups safe and healthy, reduce misinformation, and to make it easier for them to manage and grow their groups with relevant audiences. The features are: Using Admin Assist, you can automatically deny incoming postings that have been recognized as containing incorrect information. Incoming posts with content that has been flagged as false by third-party fact-checkers are refused before they are visible in the group, reducing the visibility of misinformation. Admins and moderators can temporarily suspend group members and participants from publishing, commenting, reacting, engaging in a group chat, and creating or entering a Room in a group by expanding the capability of "mute" and renaming it "suspend." Admin Assist can be used to automatically approve or reject member requests depending on pre-defined criteria, such as whether the prospective member has answered all of the member questions. Facebook has included Q.R. codes that admins may download or copy and paste from the Share menu and share as they see fit to help make sharing groups and connecting with a specific community a more seamless experience. People will be brought to the group's About page after scanning, where they can join or request to join. Invite people via email to join your group. Source(s): New Tools to Help Group Admins Protect, Manage and Grow Their Facebook Groups5. Microsoft Advertising Launches Professional Service Ads For Service Providers - Professional Service Ads, a new ad style aimed at service providers such as insurance brokers, realtors, and others, has been launched by Microsoft Advertising. Professional Service Ads are created dynamically based on the information you provide in your feed files, such as your plan type, organization category, federal registration status, and URLs. Microsoft will display more information in your adverts if you offer more specifics in the feed file. Professional service ads are currently being tested in the United States and Canada. Comparison websites, Regional offices, subsidiaries, and even national businesses that provide relevant services can use Professional Service Ads. According to Microsoft, advertisers using Professional service ads were able to raise conversion rates by roughly 60% when compared to conventional text ads in the early stages of the test. And the average CPA decreased by 67 percent when compared to overall performance in advertiser campaigns. By the way, the Professional Services Ads Auction is separate from text ads.Source(s): Helping better connect consumers to professionals6. Google Launches Automated Vehicle Ads In The U.S. - In the United States, Google is launching Vehicle Ads. This new format combines Google Merchant Center's automobile data feeds to match users' searches with adverts. Auto advertisers can use car advertisements to showcase their full vehicle inventory to potential customers on Google. The details supplied in the advertiser's vehicle inventory data stream (image, make, model, price, miles, and advertiser's name) are all used by Google to match people with automobile adverts. When a user clicks on a vehicle ad, they are directed to the advertiser's website's vehicle description page, where they may learn more and fill out a lead form. Advertisers can choose which actions to track, such as leads or store visits, and assign a monetary value to them.Source(s): Introducing vehicle ads - Get into gear with vehicle ads on Google7. Twitter Shops (Beta) Lets Brands List Up To 50 Products - Merchants can handpick a collection of up to 50 products to showcase to Twitter shoppers using Twitter Shops. People can now browse products from the profiles of their favorite businesses on Twitter, which is a free function. When you chat about and find things on the timeline, you can now browse them on Twitter as well.When you visit a merchant's profile that has enabled Twitter Shops, you'll notice a "View shop" button just above their Tweets. When you tap the button, you'll be sent to that merchant's shop, where you can browse things. When you're ready to purchase, you can click on the product of your choice, which will open an in-app browser where you can learn more about the product and checkout on the merchant's website.Twitter Shops is available to select merchants and managed partners in the U.S. Businesses who have their Shops enabled today include @Verizon, @ArdenCove, @LatinxInPower, @GayPrideApp, and @AllIDoIsCookUS. For now, people in the U.S. who use Twitter in English on iPhones will be able to view and interact with Twitter Shops.Source(s): Twitter Shops: More space to shop8. Announcements From Pinterest's Annual Summit - Pinterest Presents - Every month, more than 400 million individuals visit Pinterest to discover inspiration for living a life they love, and brands play a critical part in establishing this positive atmosphere. During “Pinterest Presents,” the worldwide marketing community had access to engaging discussions and creative workshops hosted by an intriguing line-up of Pinterest speakers, including Pinterest's CEO, Ben Silbermann, and Chief Marketing Officer, Andréa Mallard, as well as special guest and fashion designer Tan France, during the event.Attendees at Pinterest Presents got a sneak peek at some of the company's planned product launches, including: Your Shop is a new way to shop on Pinterest that is powered by a taste-based algorithm. Every Pinner will be shown a personalized shopping page made up of content from creators and companies that are tailored to their personal tastes and preferences. Your Shop is presently in beta for Pinners in the United States and will be available to all US audiences later this year, with additional nations to follow. Checkout is a tool that allows shoppers to purchase without leaving Pinterest, avoiding a misdirected experience. It is presently in beta. Checkout is now in beta for a limited number of Shopify merchants in the United States. Pinterest's Shopping API makes it easier for retailers to establish and post catalogs on the site, allowing it to serve as a commerce destination for businesses of all kinds. Is it time for a sale? Pinterest will update your price in real-time based on what's on the feed. Pinterest Trends Tool - Coming soon, businesses will be able to access new capabilities such as real-time search data, additional trend types, granular audience tools, and personalized trend predictions through the Pinterest Trends Tool. They are planning to expand the tool beyond the United States, the United Kingdom, and Canada later this year. For more details on what was previewed at Pinterest Presents, check out the Pinterest business site for videos and more information: business.pinterest.comSource(s): Pinterest Announcement; Pinterest adds in-app checkout and personalized shopping recommendations

Confirmed: This Strategy is Still Critical to SEO - Ignite Friday

Play Episode Listen Later Mar 11, 2022 9:52

This week: Google says internal linking is still awesome after all these years, Yoast refuses the IndexNow integration, and Twitter has a new monetization dashboard. Here's what happened this week in digital marketing.

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Tips Tuesday – Image SEO, ADA Compliance, IndexNow, Viral Video, WP Performance

Play Episode Listen Later Mar 8, 2022 28:49

Tips this week include: • Image SEO workshop is this week • What's up with the video platform monetization copycat strategy happening • On update on my TikTok journey • Why I'm giving up on YouTube Shorts • Code Name Ida is revealed • What's coming with WP 6.0 accessibility • Why now is the time to go all Gutenberg blocks • Update on the WP Performance team and what I'll be testing • Yoast calls out IndexNow to prove its claims • Why CVS filing for NFT and metaverse trademarks matters to you • Why you need to learn about crypto burner wallets • The difference in Web3 and crypto • What you can learn and monetize from a sandwich video review that went viral • How to create a better course you can charge more for

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Search News Buzz Video Recap: Google Page Experience Desktop Update Live, Search Console Errors, IndexNow Growing, Local Map Interactive & Ads Paused In Russia

Webcology on WebmasterRadio.fm

Play Episode Listen Later Mar 4, 2022

This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap...

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The State of SEOs in Ukraine

Play Episode Listen Later Mar 4, 2022 62:51

This week we have another special guest, Olesia Korobka, a SEO consultant based in Kyiv, Ukraine. Olesia is compiling a list of SEOs in Ukraine who need work or stability. Google Search Central Virtual Unconference Returns at the end of the month – Martin Splitt tweeted with a “stay tuned” noticehttps://www.seroundtable.com/google-search-central-virtual-unconference-back-for-2022-33018.htmlNo such thing as quotas for the number of rankings a website can achieve https://www.seroundtable.com/google-ranking-quotas-33014.htmlIndex Now added to Duda, All in One WordPress, and Rank Math SEO Plugins https://www.seroundtable.com/indexnow-duda-all-in-one-wordpress-rank-math-seo-plugins-33001.htmlYoast suggests IndexNow a lot more When than Now – Doesn't improve crawl efficiency or lead to more traffichttps://www.seroundtable.com/yoast-indexnow-proof-33013.htmlGSC URL Inspection Tool Errorshttps://www.seroundtable.com/google-search-console-url-inspection-tool-errors-33010.htmlThey shalt not blocketh Americans https://www.seroundtable.com/blocking-usa-users-googlebot-33005.htmlIf you are not allowed to show your website to users based in the United States, then you also cannot show that website to Googlebot.CSS colours are not ranking factors. https://www.seroundtable.com/css-colors-are-not-a-google-ranking-factor-32968.htmlSupport this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Bing Announces All In One SEO And IndexNow Integration and more

Bite Size SEO News

Play Episode Listen Later Feb 25, 2022 8:17

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: Nine WordPress Plugins Expose Over 1.3 Million Sites To ExploitsStory 2: Google Page Experience Update For Desktop Rolling OutStory 3: Bing Announces All In One SEO And IndexNow IntegrationIf you'd like to learn more about me, visit https://richungseo.comDon't forget to rate the show!-----------------------------------------------Follow me on:InstagramTwitter-----------------------------------------------Rich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 © Copyright 2022 Rich Ung SEO All Rights Reserved

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Tips Tuesday – Technical SEO, Gutenberg Tutorials, Index Now, NFTs Stolen, 700 Content Ideas

FastForward: per un'Internet Migliore

Play Episode Listen Later Feb 1, 2022 29:22

Tips this week include: • New Gutenberg Ninja tutorials have been posted • Technical SEO Workshop is live this Thursday • Why I'm passing on NFT Music for now and what I have planned instead • Code Name Ida is about to go live • What's in the new DIY Site Owners Guide • Why I'm tickled to see more videos from my peeps • The habit you want to start to get in on the new Creator Economy • Yoast speaks about the IndexNow plugin, and whether we'll use it or not • Does bold text help your SEO or not – a new test case study • What Google's new Topics from Chrome mean to your bottom line • How to easily generate 700 content ideas • What's in the roadmap for WordPress 6.0 • Why recent WP updates are the death of page builders • Why smart designers build Patterns • A new Block Theme Generator for designers • What's up with NFTs being all the rage • YouTube considers adding NFTs • How a multi-million dollar NFT collection was stolen • Facebook sells of its Diem cryptocurrency program • The O-mee replacement for Facebook I have my eye on • What Microsoft buying Activision means for metaverse adoption and your bottom line

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YouTube: La TV del Mondo è il Social del Futuro!

Play Episode Listen Later Jan 25, 2022 24:12

Torna FastForward in formato TG per spiegare Internet e il Digital Marketing, una settimana prima!YouTube, Google, SEO, Instagram, Tiktok..insomma c'è tutto!Aspetto i vostri commenti, DAVVERO!-------------------------------INDICE 00:00 Opening00:45 L'impatto di YouTube04:00 Cosa è il Media KIT06:27 La Bomba per tutti di YouTube08:34 Tiktok: creator e dati10:26 Le news di Instagram12:56 Le news di Twitter14:00 SEO e Google16:06 Page Experience Desktop: su cosa lavorare19:16 Community Time: domanda e-commerce FONTIYouTubeLancio Media Kit https://bit.ly/341EYvCBrand Connect di YouTube https://bit.ly/3tVUVhFAuditel Censis https://bit.ly/3AsIcnXPew Research https://pewrsr.ch/3nV4YQjPrimo video YouTube https://bit.ly/3G1kd0mVideo del balletto https://bit.ly/3qWJnZMRobert Kyncl https://bit.ly/3qWDoElSearch Insights https://bit.ly/3AA3foLTikTok e InstagramMarket place https://bit.ly/3G24LRvTikTok out of the app https://tcrn.ch/3rKZk4DVertical Stories Instagram https://tcrn.ch/3rN8zROTikTok Stories https://bit.ly/3KEEJHKInstagram Abbonamenti https://bit.ly/35kFSUIInstagram feed https://bit.ly/3H56PtTwitterCampagna bellissima https://bit.ly/347lpChGoogle e SEOSemRush e Backlinko https://bit.ly/3KGIpc4Tutto su Indexnow https://bit.ly/3ABh7zeNuovo meta di Google https://bit.ly/3ICy3IpGoogle è contro tutti SEO, la newsletter https://bit.ly/35jO3RbLa SEO nel 2022: 9 buoni propositi https://bit.ly/3FWMsgNTab Shop https://bit.ly/35drYDHPubblicità in G Maps https://bit.ly/32rJoLOGli utenti guardano anche https://bit.ly/32rjKXxLettura Vocale Google https://bit.ly/3qVuCX0-------------------------------Per seguire FastForward:Su YouTube: iscriviti e attiva la campanella

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Google è contro tutti: SEO, Standard di Internet e altre Big Tech

FastLetter!

Play Episode Listen Later Jan 24, 2022 10:15

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 18 - 24 Gennaio 2022Di cosa parliamoInternet in breveSEO: Google è contro tuttiGoogle Analytics: varie perplessitàYouTube: tutto quello da sapereSocial: si copiano, eccome!WordPressDa LeggereStrumentiSalutiPremessa: domani, martedì 25 Gennaio, torna il TG di Internet! Dai, quello dove parliamo di Internet e Digital Marketing, una settimana prima. Sì, su FastForward, ogni martedì. Intanto, pochi giorni fa ho pubblicato il video su La SEO nel 2022: contiene tutte le cose importanti accadute nel 2021, tutto quello che di sicuro sta per accadere e i miei 9 buoni propositi per l'anno che è in corso. Sto inoltre preparando altri video. Per la rubrica FastForward usciranno sicuro YouTube 2022 e poi La SEO dalla A alla Z: ho ripreso un vecchio format e studieremo le parole più importanti per la SEO di oggi. Mentre sul canale CreatorPro riprenderà la classe Road To 10.000 con una lezione sugli Shorts.Vi segnalo inoltre due discussioni che ho aperto su due bug importanti per chi usa il MacBook ProSe avete il MacBook Pro con il Chip M1 sappiate che ho risolto, insieme ad Elgato, il problema sulla Facecam. Ve lo spiego in questo video.Sony ZV-1: come Webcam su MacBook Pro M1 c'è un problema di caricaInternet in breveEcco alcune notizie importanti delle ultime ore.Su Edge si possono seguire Creator di YouTube: in test! una breve riflessione su cosa comporta questa cosaRecorder: la nuova tab della console di Chrome 97Github blocca l'account al creatore di colors.js e faker.js: è giusto?Substack annuncia il layout: arriva magazine![Francia] 150 milioni di multa a Google e 60 milioni a Facebook/Meta.Dal Parlamento Ue nuove norme per Big Tech sui contenutiNuova guerra dei browser (partendo dalla Privacy)?Intanto Opera lancia il suo Crypto Browser, pronto per il Web3. Ci stavano lavorando dal 2018, ora lo puoi provare. Io l'ho fatto, sono convinto che i Browser giocheranno un ruolo fondamentale nell'evoluzione di Internet. Sono convinto che non sarà Opera a fare l'evoluzione migliore.Vi segnalo inoltre due cose che ho scoperto dalla newsletter di Vincenzo Cosenza: un approfondimento sulla Cina e la sua moneta e lo schifo di slideshare che diventa a pagamento.SEO: Google è contro tutti Prima di affrontare il tema, ecco qualche news utile.Esperienza delle Pagine: arriva quella Desktop su Search Console - perché, lo ricordo, a breve sarà un fattore di ranking.Un video sulla recensione dei prodotti: viste le nuove linee guida, l'intervista a John Mueller subito clicbaittata dai siti in lingua inglese, ho deciso di affrontare questo argomento.IndexNow ora notifica istantaneamente a tutti i motori di ricerca.Per Google arriva un nuovo meta: indexifembedded.Crawl Budget: quando effettivamente pensarci? Con più di 100.000 url. Le considerazioni degli esperti su Connect.gt sono molto interessanti.SEMRush compra Backlinko e speriamo che lo ripulisca dalle porcate disinformative che ci sono ancora oggi sul sito e sui canali.È importante questa distinzione: Bing lancia un protocollo di indicizzazione e tenta di farlo il più aperto e scalabile possibile, coinvolgendo gli altri. Google lancia un nuovo meta name "indexifembedded" e questo non è uno standard, non è approvato da nessuno, non è condiviso con altri. Così Google è contro tutti: contro chi fa questo lavoro, contro gli altri soggetti coinvolti nella ricerca, contro gli standard di Internet.Io mi chiedo sinceramente: ma nel 2022 è ancora accettabile avere un comportamento del genere? Oramai la lista è veramente lunga. Ripensiamo un attimo al nofollow: lo ha imposto sul mercato e lo ha reso uno standard. Ci ha detto che lo trattava come una direttiva, ovvero se noi inserivamo un nofollow quello era e quello rimaneva. Poi ha cambiato idea, ora il nofollow è a sua interpretazione. Inoltre, lo tratta in modo diverso da tutti gli altri motori di ricerca.Sì, ho preso un piccolo esempio, un attributo del tag a href. Questo è il nofollow. Ma è così per ogni cosa. Pensate ad AMP. Gli è servito per aumentare la posizione dominante nella pubblicità. Lo hanno spinto dicendo che l'esperienza utente era migliore quando sappiamo che non era così. Hanno dato visibilità, poi tolta, poi chissà.La riscrittura dei titoli toglie controllo e fa casini, gli Shorts sono valutati con metriche che non hanno niente a che fare con la qualità con la quale vengono valutate le altre risorse eppure sono lì, Google Discover è una discarica di clickbait. Stanno iniziando a scrivere pezzi di testi con l'intelligenza artificiale andando così a togliere visibilità a Wikipedia. E dove prende i testi l'intelligenza artificiale? Quali sono le fonti? Dovrebbe essere obbligatorio citarle.Potrei continuare per ore, davvero. Forse un giorno ci farò un video. Google ha intrapreso una strada verso l'ingiustizia, qualcuno la riporti nei suoi binari.Google Analytics: varie perplessità4 segnalazioni importanti.Google Analytics è illegale in EU? Una discussione aperta e "condotta" da Martino Mosna che sta appassionando tutta la community di Connect.gtGA4 Attribution Models UpdateGA4: Time Period come nuova featureGoogle Tag Manage Server side [GTM] - Dubbi e perplessità con una condivisione di dati molto interessante da parte di Massimiliano CarnevaleYouTube: tutto quello da sapereUn video sul più grande cambiamento algoritmico del 2021 ha destato molto interesse tra i e le Creator. Questo costringe chi fa Content Creation a realizzare Shorts e Community post. Qualche altre news interessante:La condivisione dei capitoli! Bella funzionalitàAnalytics: Video che fanno crescere il tuo pubblicoComparare i nostri video per tema: nuova funzionalità sulle prestazioni!Come posizionare le luci per i video se hai spazi piccoli?Migliorare il Set Up delle luci per le riprese [Guida]Gli Shorts finiscono nelle tendenzeVi segnalo inoltre un canale di Shorts di YouTube per farvi un po' venire i nervi: 2 milioni di iscritti, 1 miliardo di visualizzazioni e video più o meno sempre uguali. Su CreatorPro uno dei prossimi video sarà proprio dedicato a tutto quello che sappiamo sugli Shorts.Mentre del media kit di YouTube ne parleremo domani, Martedì 25 Gennaio, nel telegiornale che andrà in onda ogni martedì e dove parleremo di Internet e Digital Marketing, una settimana prima!Ecco, questo è tutto quello da sapere. Per ora.Social: si copiano, eccome!Qualche news utile:È possibile registrare gli spaces di Twitter. Che consente anche di mettere l'NFT nella foto profilo.Instagram sta per utilizzare lo scroll verticale nelle stories, proprio mentre TikTok mette le sue Stories nel feed.Instagram sta provando gli abbonamenti e proverà 3 feed per la home, ma il principale non sarà quello cronologico. È solo una risposta politica, i giornali come sempre avevano detto che si sarebbe tornati indietro dopo le inchieste che dimostravano i danni degli algoritmi del feed attuale. Non è una marcia indietro, chissà se lo scriveranno.Anche TikTok ha il suo marketplace per trovare Creator.E sorpresa sorpresa: TikTok sta lavorando per mostrarti chi ha visto il tuo profilo negli ultimi 30 giorni.Telegram 8.4 è qui. Ecco le novità! Ti consiglio di leggere questo aggiornamento.Detto questo: sì, si copiano. A volte per paura di perdere un treno, a volte per necessità. TikTok ha dettato gli standard per lo scroll in verticale, perché fare in un altro modo? Tanto sei Instagram, non sei leader di quella categoria, ti tocca inseguire. Ecco perché copi: perché non sei leader.WordPressTre segnalazioni interessantiNewspaper Theme & Core Web Vitals low cost per siti editorialiSchema Product per Recensioni in Articoli Editoriali (film, libri)Attivazione di CloudflareUna riflessione di Giovanni Cappellotto sui Marketplace Aziendali.Alcuni dati sugli Italiani e le App più scaricate e usate, di Vincenzo Cosenza. E l'ultima edizione "Cos'è The Sandbox e come funziona la sua economia" per il focus su NFT.Un anno di subscription economy: la cronistoria del 2021 a cura di Alessandro Giagnoli.L'arte di far "sentire" le storie: intervista a Pablo Trincia. Articolo e Intervista a cura di Alessia Pizzi e Valeria de Bari.Le due piramidi della Creator Economy di Valerio Bassan. C'è un altro tentativo di categorizzare chi fa Content Creation, dopo quello che il WMF ha proposto al governo italiano.Imparare a richiudere i pugni di Cristiano Carriero.Devo dire che sono molto contento delle Newsletter Italiane, specialmente quelle su Substack: sono aumentate e ne è aumentata la qualità. Ne dovremmo parlare di questo fenomeno.Dalla newsletter di Cira il mondo Cira: https://pika.rishimohan.me/ ti consente di migliorare i tuoi screenshot. Mentre https://pro-modoro.xyz/ è uno strumento che permette di usare la tecnica del pomodoro e personalizzare durata e suoni.Cercando su Google invece ho scoperto Calligrapher.ai che simula la scrittura a mano di un testo: utile da usare nei video.SalutiEd eccoci alla fine.Se hai suggerimenti per migliorare questa Newsletter puoi farlo con un commento. La condivisione è partecipazione!Per iscriversi: Subscribe at giorgiotaverniti.substack.com

community tiktok google stories social internet creator european union nfts app seo wikipedia privacy setup opera newsletter telegram digital marketing substack tanto big tech content creation francia shorts prima sono web3 ve io bing che devo questo cos ecco tutti gli google analytics dalla quali browsers macbook pro intervista dai sandbox desktops poi hanno cina sto contro forse webcams mentre fast forward inoltre gennaio elgato alcuni italiani altre qualche tg imparare semrush intanto detto esperienza migliorare stanno marted articolo recensioni dovrebbe search console cercando pensate john mueller pagine cira road to seo google wmf google discover backlinko sony zv calligrapher potrei la seo oramai facecam pablo trincia macbook pro m1 attivazione vincenzo cosenza indexnow cristiano carriero

[Ep91] - IndexNow Enables Data Sharing Between Bing And Yandex

SEO im Ohr - die SEO-News von SEO Südwest

Play Episode Listen Later Jan 17, 2022 12:41

1. Open Enrollment For The Microsoft Advertising Partner Program Has Begun! - Open enrollment for the Select and Elite tiers of the Microsoft Advertising Partner Program will run from January through March. The opportunity to enroll at the Partner tier and begin unlocking benefits will remain available year-round. If you're ready to enroll but aren't sure what tier you qualify for, reach out to Microsoft Advertising support or your Microsoft Advertising representative.Elite and Select partners are eligible to enroll only during the annual open enrollment cycle (January 1st to March 31st). Partner tier partners may enroll throughout the year. Eligibility and participation are based on meeting a set of criteria, including being an existing Microsoft Advertising customer for at least six months and maintaining a minimum combined total Microsoft Search Network spend for the geographies that you serve.The Microsoft Advertising Partner Program tiers are determined by the level of investment in Microsoft Advertising, in addition to other requirements. Your Partner Program tier will remain for a calendar year and will be evaluated every December to take effect January 1.2. Google Ads Allows Sports Gambling Ads In New York Now - As of Jan 8, 2022, Google Ads, is allowing certified and state-licensed entities in New York to run ads for sports betting. This was previously disallowed but now that the state Gaming Commission in New York changed the rule, it is now allowed in New York State.3. 4 New Messaging Features From Snapchat - Snapchat introduced four new messaging (Chat Replies, Bitmoji Reactions, Polls, and a revamped audio and video calling interface) features, which will roll out to Snapchatters “in the coming days” on Android and iOS. First off, Snap's added Poll Stickers, which enable you to create emoji-focused polls that you can share in Snaps and Stories. Per Snapchat, “Our visual Polls work across iOS and Android, so all your friends can weigh in and show their thoughts. Plus, our Polls were designed with transparency in mind - you can see how your friends voted to help ensure responses stay thoughtful and kind.”Snapchat also adds a new option to reply to individual messages within an ongoing group chat, enabling you to specifically address any comment with a separate chat thread. The functionality will be familiar to those who engage in group chats on Messenger, given Meta added the same functionality back in 2019. The option will make it easier to ensure your messages are understood, while additionally providing more context to all group chat members.Snap's also rolling out Bitmoji Reactions, which are similar to the reaction options in other social apps but utilize your Bitmoji character for a more personal touch. As you can see here, within a chat thread, you'll now be able to choose one of seven Bitmoji reactions, providing a quick way to respond to messages, while also incorporating Bitmoji use.And finally, Snapchat's updated its video and audio calling interface in order to “make live conversations more fun”. The new process makes it easier to add Lenses in video calls, a key engagement element for Snap's video calling option, while you'll also now be able to preview who's on a group call before you join.4. Google: Nofollow Is Not A Substitute For Noindex - Google's Search Advocate John Mueller advises that the nofollow link attribute isn't a substitute for the noindex directive. Googlebot is capable of can finding and indexing nofollowed links. So it should not be used in hopes of keeping a page out of Google's search index.Mueller addresses a submitted question asking if rel=”nofollow” can be used as noindex. The person who submitted the question notes they've been nofollowing internal links to pages that they don't want to be indexed in search results.When asked if rel=”nofollow” can be used to keep a page out of Google's search index, Mueller says:“No. Essentially, nofollow tells us not to pass any PageRank to those pages, but it doesn't mean that we will never index that page. So if you really want a page to be blocked from indexing, make sure it has a noindex on it.Don't rely on us not accidentally running across a random link to that page. So I would not assume that those two are the same.”Mueller goes on to reference an article from Google Webmaster Trends Analyst Gary Illyes, which explains the difference between nofollow and other types of link attributes.In the article, Illyes explains how nofollow is treated as a hint and not a directive.That means it can't always be relied upon to do what it's designed for.Nofollow tells Google that a site doesn't want to pass PageRank from one URL to another, but Google may decide to do so anyway.With that being the case, it's sometimes used by Google as a signal for link discovery.5. Google Has Two Types Of Crawling – Discovery & Refresh - Google utilizes two types of crawling methods when it goes through web pages — one to discover new content and one to refresh existing content.You can find out how often Googlebot crawls your site via a report in Search Console, and there may be periods when your site is crawled more than others. When questioned about the report, Mueller confirms the fluctuations are normal and discusses the two types of crawling:“That can happen. It's not so much that we crawl a website, but we crawl individual pages of a website. And when it comes to crawling, we have two types of crawling roughly.One is a discovery crawl where we try to discover new pages on your website. And the other is a refresh crawl where we update existing pages that we know about.”Not only can crawl frequency vary for the whole site, but it can also vary by individual web pages. If your homepage is updated more regularly than other pages, for example, then you'll see more Googlebot activity on that page.6. YouTube Launches Understanding Performance Trends by Highlighting Similar Videos - Inside the advanced analytics element in YouTube Studio – you can now view a scatter plot of all your videos and their comparative performance on variable timelines. This new element enables you to select ‘Show videos with similar topics' from the plot display, which will then switch the graph to a specific listing of uploads on the same subject.That means that you're getting a better comparison of video performance, as you're comparing more like-for-like clips, as opposed to measuring each video against every other.It could be a good way to better contextualize video engagement, while also helping to highlight the specific topics that are resonating over time.Fun fact: You can display up to 100 videos at once in the chart and sort the listing by ‘First 24 hours', ‘First 7 days' or ‘First 28 days'. You can also compare various metrics, including views, impressions, and average view duration.It is an amazing addition for your YouTube analytics and planning – to access your video performance chart, go to: Channel analytics > Advanced mode > Compare to' > ‘First 24 hours video performance'7. IndexNow Enables Data Sharing Between Bing And Yandex - The Microsoft Bing team said that the IndexNow protocol is now at a place where those participating are co-sharing URLs submitted, meaning if you use IndexNow to submit URLs to Microsoft Bing, Microsoft will immediately share those URLs with Yandex, the company announced.The promise of IndexNow was to submit a URL to one search engine via this protocol and not only will that search engine immediately discover that URL, but it will also be discovered on all the other participating search engines. Right now, that is just Microsoft Bing and Yandex, but Google is exploring using this protocol. Microsoft said...“The IndexNow protocol ensures that all URLs submitted by webmasters to any IndexNow-enabled search engine immediately get submitted to all other similar search engines. As a result of co-sharing URLs submitted to IndexNow-enabled search engines, webmasters just need to notify one API endpoint. Not only does this save effort and time for webmasters, but it also helps search engines in discovery, thus making the internet more efficient.”Also, you no longer need to submit the URLs to https://www.bing.com/IndexNow?url=url-changed&key=your-key or https://yandex.com/indexnow?url=url-changed&key=your-key. IndexNow.org is also directly accepting these submissions at https://api.indexnow.org/indexnow?url=url-changed&key=your-key

Page Experience update for desktop, tracking featured snippets & redirect chains and IndexNow

Search with Candour

Play Episode Listen Later Jan 17, 2022 46:36

In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about: Page Experience update for desktop: Google has confirmed that Page Experience update will be rolling out for desktop next month. Tracking featured snippets & redirect chains: Valentin Pletzer's cool bit of JavaScript allows tracking of text fragments (and therefore featured snippets) and redirect chains in Google Analytics. IndexNow: A new WordPress plugin for IndexNow for Bing. You can get the full transcription and links to resources at https://search.withcandour.co.uk

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Warum Google auch weiterhin keine konkreten Empfehlungen zu Core Updates geben will: SEO im Ohr - Folge 184

Play Episode Listen Later Jan 14, 2022 16:32

Das Problem mit Google Core Updates besteht darin, dass es für betroffene Websites keine klaren Handlungsempfehlungen gibt. Und das wird auch so bleiben. Bing und Yandex tauschen jetzt per IndexNow eingereichte URLs miteinander aus. In der Google Search Console erscheinen keine Warnmeldungen zu störenden Interstitials - und das ist auch sinnvoll so. Ghost Directories haben keinen negativen SEO-Effekt. Einzigartige Inhalte sorgen nicht automatisch für bessere Rankings.

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Search News Buzz Video Recap: Google 1/11 Search Algorithm Update, Manual Actions Delayed, Core Update Specifics & Microsoft Bing IndexNow News

Play Episode Listen Later Jan 14, 2022

We had our first unconfirmed Google search ranking algorithm update of the 2022 year...

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WordPress Gets Full-Site Editing, WordPress Gets IndexNow Support via Plugin, and More Small Business Digital Marketing News This Week

Web and Beyond Live

Play Episode Listen Later Jan 11, 2022 25:03

WordPress Gets Full-Site Editing, WordPress Gets IndexNow Support via Plugin, and More Small Business Digital Marketing News This Week - Web and Beyond Live - January 10, 2022 In this week's episode: Is Your Workplace Disorganized? Crocs sees fourth-quarter sales up 42%, capping an 'exceptional year' EVA Foam Driving Loafers | Floafers QuickHire: Job Search, Hospitality Jobs, Service Industry Jobs & Retail Jobs The AR, VR future coming in 2022: What we learned from CES - CNET How to Build an Instagram Sales Funnel That Converts : Social Media Examiner What's new in WordPress 5.9 - a Reading list on Full-Site Editing and Block Themes. - Gutenberg Times Microsoft releases IndexNow plugin for WordPress Join us in Web and Beyond Community! It's easy and free. Each week, President of W3 Consulting, Managing Director of W3C Web Services (https://web.w3cinc.com/) and host of Web and Beyond Community (https://www.webandbeyond.community) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. --- Send in a voice message: https://anchor.fm/webandbeyondlive/message

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Tips Tuesday – DIY SEO Workshops, WP 5.8.3 Security, IndexNow Plugin, Opera Web 3 Browser

Play Episode Listen Later Jan 11, 2022 22:04

Tips this week include: • The DIY SEO Quick Checks are in progress for a solid SEO foundation • The first few DIY SEO live workshops have been scheduled • Update on the Ecomm Coalition • Progress on getting into TikTok • 2022 Site Success Goals live session replay is ready for BB Hubbers • Upcoming chat for Hubbers this week on Content as Product • New tutorial for how to create and delete a WordPress user • What was in the WordPress 5.8.3 security release • The difference in minor and major WP updates • Why I can't sleep without my sites being on the Cloudflare Pro plan • Why I had to wait for the WP 5.9 RC2 dropping today to make new Gutenberg tutorials • Why we're not using the IndexNow plugin and what may be coming • What's up with hosts having increased downtime lately • YouTube is testing a custom message for the Super Thanks program to pay creators • How Opera aiming to be the top Web 3 browser directly impacts your bottom line • THE most important Web 3 acronym you need to know

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[Ep90] - Google Launches ‘Shops' Section In Mobile Search Results

Play Episode Listen Later Jan 10, 2022 17:11

1. Starting 1/19, Facebook Will Be Removing Some Detailed Targeting Options - Starting January 19, 2022, Facebook will be removing some Detailed Targeting options because they relate to topics people may perceive as sensitive. Although the options mentioned below are going away on January 19, 2022, campaigns will continue to deliver for about eight weeks after that, until March 17, 2022, which should give advertisers some time to test out alternatives. The company provided the following examples of targeting options that will be removed: Health causes (e.g., "Lung cancer awareness," "World Diabetes Day," "Chemotherapy"). Sexual orientation (e.g., "same-sex marriage" and "LGBT culture"). Religious practices and groups (e.g., "Catholic Church" and "Jewish holidays"). Political beliefs, social issues, causes, organizations, and figures. The company will also remove targeting options that haven't been widely adopted, citing that they may be redundant with other options or be too granular, although it did not specify which options.2. TikTok Partners Up With Atmosphere To Provide More Exposure To Creators - In yet another sign of TikTok's ever-increasing presence and popularity, the platform has announced a new deal with video content provider Atmosphere which will see curated TikTok content appear on TVs in restaurants, bars, gyms, and more, providing new exposure potential for TikTok creators.Atmosphere provides licensed and curated video content for commercial venues, with clients including Westin, Taco Bell, and Burger King. As per the above example clip, Atmosphere repurposes video content from a range of platforms, which also includes YouTube, then adds its own audio soundtrack, essentially creating a stream of music video content that points back to the originating platform. And now, TikTok clips will be part of that offering.Given TikTok's rising popularity, the partnership makes sense, and it'll be interesting to see how many waiting rooms and venues take on this new TikTok channel as a means of keeping their customers entertained. Atmosphere reports that it doubled its business footprint over the last year, with its content now being shown in over 19,000 venues worldwide. Cumulatively, Atmosphere claims to reach more than 20 million unique visitors per month, which could provide another boost for TikTok, and prompt more users to log into the app and become regular users.3. Twitter Adds Spaces Replay Stats for Recorded Broadcasts - In the details for recorded Spaces chats, hosts will now be able to see how many listeners tuned into the stream live, and how many replays the session has garnered. This will add more context to your Spaces analytics, and help you better plan your strategy, by giving you more info on how your audience is tuning in after the fact.4. Clubhouse Adds New Way to Share Rooms, Additional Analytics and Access Options - Clubhouse has added a new way to improve Room discovery, with a new re-share option that will enable users to highlight interesting sessions that they're into other users. The process is essentially Clubhouse's version of re-tweeting, in order to help amplify great discussions. To be clear, Clubhouse has had the share via social network and share via messaging app options for some time, it's only the new, internal sharing function that's been added.5. LinkedIn Launches Audio Rooms - First off LinkedIn's launching an initial test of its own, Clubhouse-like audio events platform, which will enable users to tune into live discussions in the app, and participate by raising their virtual hand to join as a speaker, or posting likes in response to the chat. The format looks very much like Clubhouse and Twitter Spaces, with separate panels for those ‘on stage' and speaking, and those tuning in below.6. Google: Keyword Density Still Not An SEO Search Ranking Factor - So it is now 2022 and some folks are asking if keyword density is an SEO Google search ranking factor. The answer is still no, according to John Mueller, a Search Advocate at Google.Keyword density as an SEO topic is older than Google and it is one of those topics that will likely never die. According to Wikipedia, "Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase."7. IndexNow WordPress Plugin Released By Microsoft Bing - Microsoft Bing has published a new WordPress plugin that makes it easy to integrate your WordPress blog and site with the IndexNow protocol. The plugin was released over the holidays and is available over here in the WordPress plugin directory. Currently, both Microsoft Bing and Yandex have adopted the protocol, and Google is supposedly testing it out as well. The WordPress IndexNow plugin enables automated submission of URLs from WordPress sites to multiple search engines without the need to register and verify your site with them. Once installed, the plugin will automatically generate and host the API key on your site. It detects page creation/update/ deletion in WordPress and automatically submits the URLs in the background. This ensures that search engines will always have the latest updates about your site.What is IndexNow? IndexNow provides a method for websites owners to instantly inform search engines about the latest content changes on their website. IndexNow is a simple ping protocol so that search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results.Instant indexing is an SEO's dream when it comes to giving search engines the most updated content on a site. The protocol is very simple and it requires very little developer effort to add this to your site, so it makes sense to implement this if you care about speedy indexing. Plus if you use Cloudflare, it can be turned on with the flip of a switch. In Episode#47 of TWIMshow, we covered the release of “Bing URL submission API”. Index Now is somewhat duplicative to that, however, Bing's URL Submission API only works with Bing's index. So there is a benefit to switching to IndexNow.8. Google Launches' Shops' Section In Mobile Search Results - Google has launched a “Shops” section in the mobile search results. The Shops section shows three retailers (but can be expanded to show up to ten) based on their organic search rankings and is available on mobile devices for select shopping-related queries in the U.S.The Shops section is another area in the search results where retailers might potentially appear, which can increase awareness for their brands and drive traffic. However, since the Shops section is based on the organic search ranking, retailers who don't already rank well may not be able to reap its benefits.

Search News Buzz Video Recap: Bing's IndexNow For WordPress, Google SEO Topics, Links In 2022 & More

Opinionated SEO - Daily Digital Marketing News

Play Episode Listen Later Jan 7, 2022

It was a slow start to 2022 but I guess that is welcomed by most of you - I have my January 2022 Google webmaster report live, if you took off at all...

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IndexNow, Domains, 2022 Local SEO success, and Disney in the Metaverse

Play Episode Listen Later Jan 6, 2022 6:57 Transcription Available

Today is January 6th, 2022 and today I'll be talking about IndexNow from Microsoft, a couple domain related questions answered by John Mueller during his “ask googlebot” video from yesterday, a thought provoking local SEO article by Mirriam Ellis at Moz, and finally Disney is getting into the metaverse.Microsoft Webmaster Tools released their IndexNow WordPress plugin over the holiday weekend.https://searchengineland.com/indexnow-plugin-for-wordpress-378228Ask GoogleBot - Domains Lightning Round From January 5th 2022.Does Google care about tld?For example a real estate agent might want jimsmith.realtor instead of jimsmithrealtor.com.Google says they don't care, it's treated the same.https://youtu.be/9ERB7gJV7o8?list=PLKoqnv2vTMUM9wKeb-Gvm8bgpFM72yiXw&t=16Can I rank globally for a domain with a ccTLD. The example was using .fr and you are a French site, but you want to target Brazil as well. In Search console, you can only setup one Country to target. Once you remove that, you are no longer targeting a single country.Also, having a ccTLD send a signal to Google and tells it which country you are targeting.https://youtu.be/9ERB7gJV7o8?list=PLKoqnv2vTMUM9wKeb-Gvm8bgpFM72yiXw&t=80Miriam Ellis puts together another great article over at Moz - this is giving me whiteboard Friday feels. The article talks about 2022 Local SEO success. There were a few really great takeaways as I read the article and I encourage you to take 5 or 6 minutes and read it all the way through.But what I liked most was the talk about supply chain gaps and how you couldn't buy name brand anti-bacterial, but then your local brewer started making them. How you couldn't buy masks but there were teams of Etsy sewists. Did you Google making your own bread or where to buy flour locally? The savvy business owners came up with new solutions.https://moz.com/blog/2022-local-seo-successAnd a few days ago we talked about Reddit's homepage getting taken down a notch from a DMCA request. To follow up with that, a Reddit thread by user dustyd22 discussed a site that is copying their site word for word and just adding a “the” in front of the domain name.A quick response links to Google's content removal form.https://www.reddit.com/r/TechSEO/comments/rwvaqi/website_duplication_by_a_competitor/https://support.google.com/legal/troubleshooter/1114905?hl=enDisney has entered the metaverse.Remember yesterday's news where I talked about Nike the perfect Corp entering the metaverse. Well, Disney has just entered and they're looking to make it big. IGN has an article on this, outlining the several patents that Disney just filed on An Augmented Virtual World Simulator That Doesn't Need a Headset Or Glasses.https://www.ign.com/articles/disney-patent-augmented-reality-theme-park-rides

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SEO Shake-Up: IndexNow's Instant SERP Updates Are Here with Fabrice Canel - EP 254

Search Engine Nerds

Play Episode Listen Later Jan 3, 2022 55:40

On-demand indexing is here. Control when Bing, Yandex – and soon, Google – discover new and updated content now lies in your hands. Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me to discuss how IndexNow works and how to incorporate it into your SEO strategy. IndexNow will be a great way to notify search engines of all content changes on the internet. Adoption and announcements are slated for 2022, so search engines can index content faster. In this podcast, you'll learn why search engines are adopting IndexNow, how to adapt to this change and use it to your advantage. What we don't want to accelerate is the crawler, we want to slow down crawling and we want to be notified about what to crawl. –Fabrice Canel, 48:50 IndexNow really fixed the real-time discovery issues that we were having of not discovering what's happening on the internet. It's here to be aware of each and every URL on the internet.–Fabrice Canel, 31:40 We want to make businesses successful by getting their latest content without crawling too much. –Fabrice Canel, 29:39 [00:00] - Meet Fabrice. [02:18] - Which search engines use Bing Webmaster Tools for discoverability? [07:23] - An advantage of IndexNow. [07:55] - The difference between crawling and IndexNow. [10:57] - Does Bing still crawl after an alert? [12:48] - Cloudflare as a partner and the challenges you can overcome with IndexNow. [14:27] - Will smaller sites be able to adopt IndexNow? [17:24] - How will IndexNow affect ecommerce sites? [22:12] - Examples of non-meaningful changes. [23:16] - Do you still need a sitemap? [24:40] - If you sign up for IndexNow, will your site still be crawled as often? [26:06] - The end goal for IndexNow. [26:57] - Are there any sites that shouldn't use IndexNow? [34:10] - How long will it take to index web pages with IndexNow? [35:56] - How Google's experiment with IndexNow is going. [40:42] - Can IndexNow identify new image and video files? [42:17] - Is the news using IndexNow? [47:31] - Having IndexNow as an opt-out. Resources Mentioned: https://www.indexnow.org/ https://www.bing.com/indexnow Adoption of the IndexNow is super easy. You just set up your own key on the site.–Fabrice Canel, 16:26 Let's make 2022 the year of slowing down crawling and a better crawl budget.–Loren Baker, 48:57 If we can have one uniform language or one uniform style of feed or API call to update everything, I think you're definitely on to something.–Loren Baker, 44:14 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal. Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Fabrice Canel: Fabrice Canel works on the most exciting team at Microsoft: The Bing team. Each day hundreds of billions of new pages appear on the web, and hundreds of billions of previously-existing pages are updated with new content. Indexing and crawling the web is a large-scale distributed task that requires speed, precision, and comprehensiveness. With over 24 years of experience at Microsoft, this is what he enjoys doing. Connect with Fabrice on LinkedIn: https://www.linkedin.com/in/fabricecanel/ Follow him on Twitter: https://twitter.com/facan Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker. Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Tips Tuesday – TikTok Fan Money, IndexNow, WP 5.9 Beta, Product Review Guidelines

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Dec 7, 2021 20:31

Tips this week include: • Get discounts on all BlogAid Courses during the holiday sales • New DIY SEO tutorials are coming soon • Code Name Ida tests are underway • The first WP Beta 5.9 is out • Update on a project I'm trying to stop in the WP Performance team • Why we won't be using the Cloudflare beta test of IndexNow • Good news from Google for product review posts and affiliate marketers • TikTok adds more ways for creators to get paid directly from their followers • Facebook tries to copycat this TikTok move, and why it won't work

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Twitter's new photo policy. 60k websites on IndexNow. Linkedin Adds Hindi.

Bite Size SEO News

Play Episode Listen Later Dec 3, 2021 10:00

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: New Twitter Policy Bans Posting Photos of People Without Consent Story 2: 60,000 websites using Cloudflare turned on IndexNowStory 3: LinkedIn adds Hindi to reach 500 million people in IndiaIf you'd like to learn more about me, visit https://richungseo.comRich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947

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IndexNow Is Speeding Up Website Indexing for the Entire Web, and the Small Business Digital Marketing News of the Week

Web and Beyond Live

Play Episode Listen Later Nov 16, 2021 36:42

IndexNow Is Speeding Up Website Indexing for the Entire Web, and the Small Business Digital Marketing News of the Week - Web and Beyond Live - November 15, 2021 In this week's episode: The IRS is cracking down on digital payments. Here's what it means for you - CNN Funding Alert: U.S. Treasury Quietly Unveils Details on a New $100 Billion Small Business Aid Program | Inc.com FTC Sends Out Official Warnings to Over 700 Brands Over the Use of Fake Reviews | Social Media Today Bitcoin taproot upgrade: What it means for investors Stripe report tracks checkout changes, emergence of services like Klarna, Afterpay and more | ZDNet Start Your Own Amazon Subscription Box Business - Small Business Trends Announcing the Launch of the LinkedIn Services Marketplace | LinkedIn LinkedIn Lets Freelancers Promote Their Services For Free Take your project from to-do to done | Discover Trusted Providers on LinkedIn Google ‘My Business' is changing to ‘Business Profile', losing app in favor of web integration Twitter Blue is now available in the US - The Verge Clubhouse Launches a Replay Feature: What It Is and How It Works IndexNow is a Major Change to Search Engine Indexing Crawler Hints Update: Cloudflare Supports IndexNow and Announces General Availability Join us in Web and Beyond Community! It's easy and free. Each week, President of W3 Consulting, Managing Director of W3C Web Services (https://web.w3cinc.com/) and host of Web and Beyond Community (https://www.webandbeyond.community) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. --- Send in a voice message: https://anchor.fm/webandbeyondlive/message

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462 | News from the EDGE | Week of 11.15.2021

Play Episode Listen Later Nov 16, 2021 26:04

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future. Bonus on this episode: see Erin lose it when Mordy calls our toll-free number for the podcast. That's conversion optimization, baby! [00:06:11] Will Google use Microsoft's new IndexNow protocol? [00:11:30] A four-day outage at SiteGround is over, but still recovering. But Google dropping indexing in that short of time? [00:18:15] So Google has talked about how machine written content is currently against Google's guidelines, but someday it might not be. [00:23:14] Bonus: Mordy dials our toll-free number and we discover that it is taking faxes…...only faxes. Listen to Erin lose it…..

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Tips Tuesday – SiteGround Deindexed, TikTok Creative Exchange, Google Tests IndexNow

Play Episode Listen Later Nov 16, 2021 28:02

Tips this week include: • New Recipe Video SEO tutorials are live • A new How to Transfer a Domain from GoDaddy to NameCheap tutorial is live • Update on the specialist we have in our Ecomm Coalition • A few of my plans for 2022 • More live sessions are coming • The return of my live consults to help you make money • Holiday specials are right around the corner and where to get first dibs • Google Dropped SiteGround sites from indexing for a while • How to have Migration success for your site • WP 5.8.2 bug and security release has rolled out • Why I'll be starting the Gutenberg Ninja updates early this time • Where to get your WP 5.9 update instructions when that rolls out soon • The annual WP Survey is out and why I encourage you to take it • The annual State of the Word address will be delivered soon • Pagely sells to GoDaddy and E-comm service that will come from it • Why I'm happy about Google testing IndexNow • Twitter's huge partnership with Viacom and watch parties coming • How you can make money on TikTok with their new Creative Exchange

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Search News Buzz Video Recap: Google November Spam Update Done, Google Tests IndexNow, Googlebot IP Addresses and More

Play Episode Listen Later Nov 12, 2021

I start off announcing the winner(s) of the Squid Game contest I had last week. Google finished the rollout for the November spam update after 8 days. That Google November spam update seems to be big, at least...

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Striking the Right Balance Between SEO & CRO (Luke Carthy and Jason Barnard)

Play Episode Listen Later Nov 11, 2021 45:42

Luke Carthy talks with Jason Barnard about striking the right balance between SEO and CRO. Luke Carthy is an eCommerce consultant delivering incredible (double to triple!!) results and sustainable growth for brands spanning both B2C and B2B verticals like Caterpillar, Renault and Chemist Direct. Luke's principle is delivering sales growth first and SEO after. As a wise digital marketer, do you agree with Luke's take that SEO is not the be-all and end-all of delivering sustainable eCommerce growth? Before you give a thumbs up or a frown, take some time to listen to this podcast because that's what this episode is all about! We all love SEO, however not everything in SEO is under our control. Regardless of whether we have fixed the technical issues or not, there's no guarantee that we'll get the rewards we're expecting in terms of traffic growth, let alone sales… and this is where CRO changes the game ;) Join Luke and Jason as they dive into the realms of CRO where they dig into a lot of ‘client-consultant arguments' such as: One page checkout vs multi step checkoutClient's preferred payment option vs diversity of payment optionsHow offline stores display products vs how online should be doneand a lot more! This might just be the greatest guide in your ‘basket filling optimisation' journey, so hit that play button now :) Also, watch out for the groovy SERP experiment at the beginning where Jason attempts to revive Luke's dormant Twitter boxes live on air. Quite a risk to take. Question is, does it work out? Watch to find out! What you'll learn from Luke Carthy 00:00 Luke Carthy and Jason Barnard01:18 Luke Carthy's Brand SERP and a dormant Twitter experiment03:23 Will Luke Carthy consider implementing IndexNow?05:29 Striking the right balance between SEO & CRO13:28 Giving the customers checkout options16:50 Do you work on SEO and CRO at the same time?19:39 CRO and SEO = good business advice20:53 Does CRO include ‘basket filling optimisation'?22:37 The gamification of free shipping26:52 Are post purchase coupons effective for customer loyalty?30:19 Points of conflict between SEO and CRO34:50 Tips for A/B testing36:47 Balancing CRO and SEO This episode was recorded live on video November 09th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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Striking the Right Balance Between SEO & CRO (Luke Carthy and Jason Barnard)

Play Episode Listen Later Nov 11, 2021

Luke Carthy talks with Jason Barnard about striking the right balance between SEO and CRO. Luke Carthy is an eCommerce consultant delivering incredible (double to triple!!) results and sustainable growth for brands spanning both B2C and B2B verticals like Caterpillar, Renault and Chemist Direct. Luke's principle is delivering sales growth first and SEO after. As a wise digital marketer, do you agree with Luke's take that SEO is not the be-all and end-all of delivering sustainable eCommerce growth? Before you give a thumbs up or a frown, take some time to listen to this podcast because that's what this episode is all about! We all love SEO, however not everything in SEO is under our control. Regardless of whether we have fixed the technical issues or not, there's no guarantee that we'll get the rewards we're expecting in terms of traffic growth, let alone sales… and this is where CRO changes the game ;) Join Luke and Jason as they dive into the realms of CRO where they dig into a lot of ‘client-consultant arguments' such as: One page checkout vs multi step checkoutClient's preferred payment option vs diversity of payment optionsHow offline stores display products vs how online should be doneand a lot more! This might just be the greatest guide in your ‘basket filling optimisation' journey, so hit that play button now :) Also, watch out for the groovy SERP experiment at the beginning where Jason attempts to revive Luke's dormant Twitter boxes live on air. Quite a risk to take. Question is, does it work out? Watch to find out! What you'll learn from Luke Carthy 00:00 Luke Carthy and Jason Barnard01:18 Luke Carthy's Brand SERP and a dormant Twitter experiment03:23 Will Luke Carthy consider implementing IndexNow?05:29 Striking the right balance between SEO & CRO13:28 Giving the customers checkout options16:50 Do you work on SEO and CRO at the same time?19:39 CRO and SEO = good business advice20:53 Does CRO include ‘basket filling optimisation'?22:37 The gamification of free shipping26:52 Are post purchase coupons effective for customer loyalty?30:19 Points of conflict between SEO and CRO34:50 Tips for A/B testing36:47 Balancing CRO and SEO This episode was recorded live on video November 09th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

giving tips seo points ecommerce b2b b2c striking cro renault caterpillar barnard serps right balance carthy optionshow luke carthy indexnow

Striking the Right Balance Between SEO & CRO (Luke Carthy and Jason Barnard)

Play Episode Listen Later Nov 11, 2021 45:42

Luke Carthy talks with Jason Barnard about striking the right balance between SEO and CRO. Luke Carthy is an eCommerce consultant delivering incredible (double to triple!!) results and sustainable growth for brands spanning both B2C and B2B verticals like Caterpillar, Renault and Chemist Direct. Luke's principle is delivering sales growth first and SEO after. As a wise digital marketer, do you agree with Luke's take that SEO is not the be-all and end-all of delivering sustainable eCommerce growth? Before you give a thumbs up or a frown, take some time to listen to this podcast because that's what this episode is all about! We all love SEO, however not everything in SEO is under our control. Regardless of whether we have fixed the technical issues or not, there's no guarantee that we'll get the rewards we're expecting in terms of traffic growth, let alone sales… and this is where CRO changes the game ;) Join Luke and Jason as they dive into the realms of CRO where they dig into a lot of ‘client-consultant arguments' such as: One page checkout vs multi step checkoutClient's preferred payment option vs diversity of payment optionsHow offline stores display products vs how online should be doneand a lot more! This might just be the greatest guide in your ‘basket filling optimisation' journey, so hit that play button now :) Also, watch out for the groovy SERP experiment at the beginning where Jason attempts to revive Luke's dormant Twitter boxes live on air. Quite a risk to take. Question is, does it work out? Watch to find out! What you'll learn from Luke Carthy 00:00 Luke Carthy and Jason Barnard01:18 Luke Carthy's Brand SERP and a dormant Twitter experiment03:23 Will Luke Carthy consider implementing IndexNow?05:29 Striking the right balance between SEO & CRO13:28 Giving the customers checkout options16:50 Do you work on SEO and CRO at the same time?19:39 CRO and SEO = good business advice20:53 Does CRO include ‘basket filling optimisation'?22:37 The gamification of free shipping26:52 Are post purchase coupons effective for customer loyalty?30:19 Points of conflict between SEO and CRO34:50 Tips for A/B testing36:47 Balancing CRO and SEO This episode was recorded live on video November 09th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

giving tips seo points ecommerce b2b b2c striking cro renault caterpillar barnard serps right balance carthy optionshow luke carthy indexnow

The Low-down on IndexNow From Mr. Bingbot (Fabrice Canel and Jason Barnard)

Play Episode Listen Later Nov 7, 2021 40:36

Fabrice Canel talks with Jason Barnard about the low-down on IndexNow. Fabrice Canel is a Principal Program Manager leading the crawling, processing, and indexing team at Bing. He is a veteran at Microsoft Bing that has dealt with crawling web pages since the beginning of Bingbot and now deals with the hundreds of billions of new or updated web pages every day! In this episode, Fabrice Canel and Jason Barnard discuss IndexNow - a stunningly great change that is happening to search engine indexing. One of the ultimate goals of search engines is delivering timely information to its users. However, crawling websites may take days or weeks so updated, added and deleted information often takes some time to reflect in search engines. This is a big problem for website owners and one they often struggle to deal with. So to relieve this pain point, Microsoft Bing has introduced IndexNow, a new protocol allowing websites to easily notify search engines whenever they make changes to website content. Because it's new, there are a lot of questions that need to be answered, and Jason asks Fabrice all the right questions, of course :) How does it work?Can it instantly crawl our websites?Is Google also adopting IndexNow?What CDN have adopted IndexNow?What CMS systems have adopted IndexNow?How does the API work? Fabrice (aka Mr. Bingbot) answers all these questions simply, clearly and extensively. That makes this episode a must-listen…. Especially as Fabrice makes it very clear he will not stop until he gets 80% adoption of IndexNow. He is absolutely convinced that this initiative will make everyone happy: website owners, users, and search engines. Tune in! What you'll learn from Fabrice Canel 00:00 Fabrice Canel and Jason Barnard00:35 The beginning of Bingbot01:59 Can Bingbot keep up with the infinite pages that need to be crawled?05:55 Fabrice Canel's Brand SERP on Bing and Google07:18 IndexNow: What it is, how it works and why it's helpful08:55 Why an API layer is better than a web form11:37 The early adopters of IndexNow14:52 Getting the CMS and the CDNs to do the work15:57 How long will it take for IndexNow to catch on?19:30 Will IndexNow be integrated into the core of WordPress?23:13 Why using IndexNow can reduce crawl on a website24:27 Why IndexNow matters to small websites30:05 Does IndexNow guarantee instant indexing?32:20 How fast can websites be caught for abusing IndexNow?33:21 Will this make XML sitemaps redundant?35:07 The IndexNow API is super simple This episode was recorded live on video November 2nd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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The Low-down on IndexNow From Mr. Bingbot (Fabrice Canel and Jason Barnard)

Play Episode Listen Later Nov 7, 2021

Fabrice Canel talks with Jason Barnard about the low-down on IndexNow. Fabrice Canel is a Principal Program Manager leading the crawling, processing, and indexing team at Bing. He is a veteran at Microsoft Bing that has dealt with crawling web pages since the beginning of Bingbot and now deals with the hundreds of billions of new or updated web pages every day! In this episode, Fabrice Canel and Jason Barnard discuss IndexNow - a stunningly great change that is happening to search engine indexing. One of the ultimate goals of search engines is delivering timely information to its users. However, crawling websites may take days or weeks so updated, added and deleted information often takes some time to reflect in search engines. This is a big problem for website owners and one they often struggle to deal with. So to relieve this pain point, Microsoft Bing has introduced IndexNow, a new protocol allowing websites to easily notify search engines whenever they make changes to website content. Because it's new, there are a lot of questions that need to be answered, and Jason asks Fabrice all the right questions, of course :) How does it work?Can it instantly crawl our websites?Is Google also adopting IndexNow?What CDN have adopted IndexNow?What CMS systems have adopted IndexNow?How does the API work? Fabrice (aka Mr. Bingbot) answers all these questions simply, clearly and extensively. That makes this episode a must-listen…. Especially as Fabrice makes it very clear he will not stop until he gets 80% adoption of IndexNow. He is absolutely convinced that this initiative will make everyone happy: website owners, users, and search engines. Tune in! What you'll learn from Fabrice Canel 00:00 Fabrice Canel and Jason Barnard00:35 The beginning of Bingbot01:59 Can Bingbot keep up with the infinite pages that need to be crawled?05:55 Fabrice Canel's Brand SERP on Bing and Google07:18 IndexNow: What it is, how it works and why it's helpful08:55 Why an API layer is better than a web form11:37 The early adopters of IndexNow14:52 Getting the CMS and the CDNs to do the work15:57 How long will it take for IndexNow to catch on?19:30 Will IndexNow be integrated into the core of WordPress?23:13 Why using IndexNow can reduce crawl on a website24:27 Why IndexNow matters to small websites30:05 Does IndexNow guarantee instant indexing?32:20 How fast can websites be caught for abusing IndexNow?33:21 Will this make XML sitemaps redundant?35:07 The IndexNow API is super simple This episode was recorded live on video November 2nd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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The Low-down on IndexNow From Mr. Bingbot (Fabrice Canel and Jason Barnard)

SEO 101 on WebmasterRadio.fm

Play Episode Listen Later Nov 7, 2021 40:36

Fabrice Canel talks with Jason Barnard about the low-down on IndexNow. Fabrice Canel is a Principal Program Manager leading the crawling, processing, and indexing team at Bing. He is a veteran at Microsoft Bing that has dealt with crawling web pages since the beginning of Bingbot and now deals with the hundreds of billions of new or updated web pages every day! In this episode, Fabrice Canel and Jason Barnard discuss IndexNow - a stunningly great change that is happening to search engine indexing. One of the ultimate goals of search engines is delivering timely information to its users. However, crawling websites may take days or weeks so updated, added and deleted information often takes some time to reflect in search engines. This is a big problem for website owners and one they often struggle to deal with. So to relieve this pain point, Microsoft Bing has introduced IndexNow, a new protocol allowing websites to easily notify search engines whenever they make changes to website content. Because it's new, there are a lot of questions that need to be answered, and Jason asks Fabrice all the right questions, of course :) How does it work?Can it instantly crawl our websites?Is Google also adopting IndexNow?What CDN have adopted IndexNow?What CMS systems have adopted IndexNow?How does the API work? Fabrice (aka Mr. Bingbot) answers all these questions simply, clearly and extensively. That makes this episode a must-listen…. Especially as Fabrice makes it very clear he will not stop until he gets 80% adoption of IndexNow. He is absolutely convinced that this initiative will make everyone happy: website owners, users, and search engines. Tune in! What you'll learn from Fabrice Canel 00:00 Fabrice Canel and Jason Barnard00:35 The beginning of Bingbot01:59 Can Bingbot keep up with the infinite pages that need to be crawled?05:55 Fabrice Canel's Brand SERP on Bing and Google07:18 IndexNow: What it is, how it works and why it's helpful08:55 Why an API layer is better than a web form11:37 The early adopters of IndexNow14:52 Getting the CMS and the CDNs to do the work15:57 How long will it take for IndexNow to catch on?19:30 Will IndexNow be integrated into the core of WordPress?23:13 Why using IndexNow can reduce crawl on a website24:27 Why IndexNow matters to small websites30:05 Does IndexNow guarantee instant indexing?32:20 How fast can websites be caught for abusing IndexNow?33:21 Will this make XML sitemaps redundant?35:07 The IndexNow API is super simple This episode was recorded live on video November 2nd 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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SEO 101 Ep 418: Google Bugs, New Search Quality Guidelines, and IndexNow

Play Episode Listen Later Oct 27, 2021 28:40

The hosts start the show discussing Google's permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google's Search Quality Guidelines, the impact of the mobile continuous scroll, the questionable benefits of IndexNow from Bing and Yandex, and much more.Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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Search News Buzz Video Recap: Frequent Google Algorithm Updates, Quality Raters Guidelines Updated, IndexNow With Bing & Yandex & More