Podcasts about Advertising

Podcasting 2.0 June 5th 2026 Episode 262 - "Podcleanse" Dave and Adam are joined by John Spurlock and throw a big idea into the boardroom: The Podcast Data Collective Shownotes ----------------------------------------------------------------------------------------------------------------------------------------- John Spurlock - Guest The man behind op3.dev and Livewire.io - From the Great State of New Jersey! ----------------------------------------------------------------------------------------------------------------------------------------- 01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES Podnews press release Jun 4: AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download" — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency." Four exposure definitions ratified. JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes." Podcast Play: 30 seconds of content played, audio or video, once per user per session. Podcast Audience: The number of unique users who had a Podcast Play. Ad Impression: A commercial begins playing for the user. Ad Audience: The number of users exposed to an Ad Impression. They wanted to 'hasten the demand' Backstory: AMP first emerged May 29 (Podnews) — same day PC20-261 aired — "to confront podcasting's measurement dilemma." @dave reaction Jun 4 16:12: "RE: [Podnews AMP story] More secretive, back room podcast 'industry' nonsense." PNWR Jun 5 confirms the cabal-composition critique — James and Sam open the show debating AMP. James: "they also want to define what an impression is" + "we don't have a definition of podcast." Sam: "I don't think podcasting is [defined], we can measure consumption." PNWR catches the gaps [0:09:00-0:09:30]: "Spotify yes, Acast no, Art19 missing… Apple is already doing that. Apple is already being cut [out]." Same observation @dave made — who's in the room and who isn't. @js replies @dave on AMP Jun 4: "@dave Dave there were no dissenting votes" — Mastodon-thread confirmation that JS + Dave are on the same page about the consensus-by-cabal red flag. Discussion: V4V counter-thesis — No Agenda is value-for-value (no impressions, no exposures). Open standards vs industry cabals. PNWR is independent-podcaster-aligned; AMP is platform-aligned. Podnews AMP Jun 4 press release Podnews AMP origin May 29 @dave Jun 4 reaction post JS Jun 4 quote post PNWR this week (Pod News Weekly Review) ----------------------------------------------------------------------------------------------------------------------------------------- 02 - THE OPEN COUNTERPART — PODCAST INDEX ISSUE #775 (PNWR + @DAVE BOTH ON IT) ----------------------------------------------------------------------------------------------------------------------------------------- 03 - THE WHY BEHIND IMPRESSIONS — "THE FIRST FOUR AND A HALF MINUTES" ----------------------------------------------------------------------------------------------------------------------------------------- 04 - THE PODCASTING 2.0 DATA COLLECTIVE — THE OPEN ANSWER TO AMP The Podcasting 2.0 Data Collective — the open, V4V-aligned answer to the AMP cabal. Not a consortium with ratified definitions and trade-press releases. A collective of open tools and honest sentinels: OP3 for analytics, Podverse + newpodcasts.net for corpus data, Podcast Index for the namespace, Issue #775 for client identification done right. Matthew 5:6 (KJV): "Blessed are they which do hunger and thirst after righteousness: for they shall be filled." The verse that frames the work. Open data, transparent measurement, value-for-value — righteousness in podcast governance. Those who hunger for it are the ones who'll be filled. The AMP cabal trades righteousness for an ad-tech seat at the table; the Data Collective just keeps the lights on. THE CHARTER — Adam's working document, June 5 2026 We hold more power than we give ourselves credit for. Definition of a Podcast: Syndicated delivery of media files with precise consumption data for all stakeholders. What we brought in (the Podcasting 2.0 namespace contributions): Transcripts Chapters Funding (V4V) Person Location …etc. Statistical relevance: Advertising is based on percentages. Collectively we have about 10% of all apps — statistically enough to be relevant. Godcaster app tracing proves we can measure important metrics. Data to aggregate and display: Follows Plays per episode Completion rate by time Strategy: Become the authoritative source by publishing open stats Monetize We will not be loved initially by the industry, because we will have the truth. Advertisers will love us though, as will Podcasters. Monetization: Data subscriptions Resellers (DJL) Ad Networks Podcasters themselves (consideration) Podcast Index has built the trust needed to house this data. We already have a data exchange relationship with the apps. op3.dev is critical in this equation to offset the old system for correlation. OP3 full podcast support landed this week [PNWR 1:53:00-1:54:30] — OP3.dev now has full episode-level + show-level analytics support for podcasts. Spec work also moving on private feeds (insecure feeds spec). Direct relevance to V4V infrastructure. @dave → @james Jun 5 11:50: "Do you have the daily lists that show up on newpodcasts.net available anywhere as a download? I'd love the full, historical list of feed urls that have appeared there if possible." Open-data request — corpus curation theme. @dave → @mitch May 30: "Would you be able to send me a flat list of all the feed urls in Podverse which have more than X number of subscribers/followers? Let's say more than 5?" Podverse data request — corpus quality. Anchor FM RSS restoration request — Fri 11:01 email to NA inbox (Lusso Lets). Listener can't retrieve feed data from Podcast Index. Adjacent infra beat — the unsung user-facing pain of corpus indexing. Discussion: corpus curation as a steady-state job (Dave's sentinel work) vs measurement standards (the AMP cabal) — which one keeps the ecosystem honest? The Data Collective doesn't ratify, it just shows up to maintain. Hunger and thirst. They shall be filled. OP3.dev — open podcast analytics ----------------------------------------------------------------------------------------------------------------------------------------- 05 - CAPTIVATE LAUNCHES DAX US — THE IMPRESSION ECONOMY IRL ----------------------------------------------------------------------------------------------------------------------------------------- 06 - BBC GOES ALL-IN ON CROSSED WIRES YEAR 3 — IPLAYER DEAL + "EDINBURGH OF PODCASTING" ----------------------------------------------------------------------------------------------------------------------------------------- 07 - STREAMING CONSOLIDATION — YOUTUBE MUSIC + TUBI + NETFLIX ALL WANT "PODCAST" ----------------------------------------------------------------------------------------------------------------------------------------- 08 - SUPPLY CHAIN SECURITY — VS CODE DELAYS, PHP FOUNDATION, SLSA LEVEL 3 IS NOT ENOUGH ----------------------------------------------------------------------------------------------------------------------------------------- 09 - AI BUBBLE PC20-FLAVOR — TOTO CHUCKS, MOTHER COMPUTERS, "NO 'I', ONLY MATH" ----------------------------------------------------------------------------------------------------------------------------------------- 10 - QUIPS / TRANSITIONS ----------------------------------------------------------------------------------------------------------------------------------------- Last Modified 06/05/2026 14:38:09 by Freedom Controller

Hi. On today's episode, we look at a YouTube copy of the 1980 TV movie "The Jayne Mansfield Story" starring Loni Anderson and Arnold Schwarzenegger, including commercials, and reveal how it explains everything wrong with the United States in 2026. Seriously, that's what this episode is.Watch the original broadcast: https://www.youtube.com/watch?v=eUI9PwT3eMMHosted by Cody JohnstonExecutive Producer - Katy StollDirected by Will GordhWritten by David Christopher BellProduced by Jonathan HarrisEdited by Gregg MellerPost-Production Supervisor / Motion Graphics & VFX - John ConwayResearcher - Marco Siler-GonzalesGraphics by Clint DeNiscoHead Writer - David Christopher BellPATREON: https://patreon.com/somemorenewsMERCH: https://shop.somemorenews.comYOUTUBE MEMBERSHIP: https://www.youtube.com/channel/UCvlj0IzjSnNoduQF0l3VGng/join#somemorenews #arnoldschwarzenegger #TheJayneMansfieldStoryUpgrade your wallet today! Get up to 40% off @Ridge during their Father's Day Sale when you go to https://www.Ridge.com/SMN #RidgepodDon't let a rough next day keep you on the sidelines—drink Pre-Alcohol to stay ahead of the game and make the most of every sunny Saturday. Go to https://zbiotics.com/MORENEWS to learn more and get 15% off your first order when you use code MORENEWS at checkout.This year, skip breaking a sweat AND breaking the bank. Get this new customer offer and your 3-month Unlimited wireless plan for just 15 bucks a month at https://mintmobile.com/morenews – Upfront payment of $45 required (equivalent to $15/mo.). Limited time new customer offer for first 3 months only. Speeds may slow above 50GB on Unlimited plan. Taxes & fees extra. See MINT MOBILE for details.DripDrop is offering our audience 20% off your first order. Go to https://dripdrop.com and use promo code morenews.Pluto TV. Stream Now. Pay Never.Chapters:0:00 - Introduction4:03 - The 1980 TV Movie "The Jayne Mansfield Story" Starring Loni Anderson And Arnold Schwarzenegger13:50 - The Slop Has Always Been Here20:49 - The Tragedy Of Jayne Mansfield28:35 - Advertising in the 80's: It's the same but different40:42 - “Vote Republican For A Change.”54:39 - We're Making The Same Mistakes We Did in 1980See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether you're a self-proclaimed morning person or not, don't shy away from this episode! Tara sat down with her friend and best-selling author, Jennifer Dukes Lee, once again and it was powerful. After studying every single morning referenced in Scripture (you heard that right!), Jennifer was compelled to write about the spirituality, intentionality, and importance of mornings. In our conversation today, Jennifer shares her own experience, why mornings are good for the soul, how to implement rhythms of grace with God, and enjoy Him even more. No matter what your morning routine looks like, God's mercies are new. Enjoy the listen, friend. ⁠⁠⁠⁠⁠⁠⁠Watch Truth Talks with Tara on YouTube here⁠⁠⁠⁠⁠⁠⁠! CONNECT WITH TARA ON SOCIAL MEDIA: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/misstarasun⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/truthtalkswithtara⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.tarasunministries.com⁠⁠⁠⁠⁠⁠ CONTACT: podcast@tarasunministries.com SPEAKING INQUIRIES: contact@tarasunministries.com ADVERTISE ON THE SHOW: To inquire about host-read ads or to become the show's next sponsor, please send an email to podcast@tarasunministries.com. DISCLAIMERS: This podcast may contain affiliate links, sponsorships, or products I've received for free. Please know that I always try to operate in integrity and only share products I know you'll love (and I genuinely love). If you decide to purchase through my links, thank you so much for your support! The perspectives shared in each episode belong solely to the individual contributors and don't necessarily represent the views of the podcast host, production team, or the owner of this intellectual property. This podcast is not intended to provide legal advice, and we encourage listeners to consult qualified professionals regarding their brand, business, or other matters. This disclosure is made in accordance with the Federal Trade Commission's guidelines under 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Create A Video – A Shelby, NC police officer has been fired and charged with a misdemeanor for punching a woman who resisted arrest. The story has attracted national attention after a doorbell camera captured the confrontation.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – To people who view everything through the prism of race, they assume everyone else does, too. This is often called the "Iron Law of Woke Projection." A good example came in on the Text Line in response to the story of the Shelby, NC police officer who punched a woman repeatedly while she resisted arrest.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and  a contributing columnist to The Charlotte Observer. He joined me to discuss North Carolina GovernorJosh Stein's "troubling" economic development plan as well as former Governor Jim Hunt's "forgotten education agenda."Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing professor, consultant, and creator of the Mini MBA. Mark walks through his new research with Ipsos on US marketing knowledge, explains why formal training is the single biggest predictor of marketing competence, and shares the one concept every marketer should prioritize. The conversation also covers market orientation, how AI is reshaping marketing careers, and what it takes to stay relevant in the years ahead.Topics covered:•    [01:00] Ipsos study reveals the US marketing knowledge gap•    [04:00] Why formal education is the top predictor of marketing success•    [08:00] Where marketers can find good training today•    [13:00] Market orientation as the most important concept to learn•    [17:00] How AI will reshape marketing careers and roles•    [24:00] Byron Sharp and Mark Ritson's upcoming Cannes Lions session•    [27:00] What the rise of AI means for the agency worldTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2025 Adweek Article: https://www.adweek.com/brand-marketing/two-thirds-of-american-marketers-would-fail-a-basic-marketing-test/Mark Ritson's LinkedIn: https://www.linkedin.com/in/markritson/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Flipping to Side B, Imperial Wax Solvent digs in even deeper, groovier, stranger, and full of those sideways turns The Fall make feel effortless. The rhythms tighten, the textures thicken, and Smith's voice cuts through it all with that unmistakable mix of command and chaos. We unpack the back half's hidden gems and off-kilter hooks, tracing how this album cements itself as a late-career high point.Are you searching for the new episode now? Are you looking for the real thing, yeah? You may be missing out on more great Fall-related explorations… but not if you join ⁠WATF PATREON:  Full A & B-SIDE discussions (Now!), special (Patreon-only) bonus episodes, side excursions into Fall-member side projects, and early access to all episodes! ⁠⁠⁠⁠⁠⁠Join WATF Pod on PATREON and get them all! Including rare Fall content, merch, and exclusive chats with Gavin & Steve as they discuss everything Fall-related.⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow WATF Pod on: ⁠Instagram⁠  //  YouTube  //  ⁠Twitter⁠  //  ⁠Facebook⁠For more Fall-related info, please visit our fellow Fall-heads' great work at:  TheFall.org  //  Annotating The FallTheme Song by Gavin Watts: ⁠https://wearethefallpod.bandcamp.com/⁠Produced and presented by Watts Happening Records: ⁠www.TheWattsHappening.com⁠Advertising & Guest Inquiries - Contact:  wearethefallpod@gmail.com

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. We discuss the foreign-funded activist campaign against data centers and a power ranking of teacher unions which found the North Carolina organizations very weak.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – A 26-year old nepo baby champagne socialist is the "brains" behind the nepo baby self-professed communist running for US Senate in Maine. Morris Katz has led several campaigns for far left candidates in Democrat primaries across the country. But his background is a bit disturbing.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Graham Platner has so many scandals now surrounding his campaign for US Senate in Maine that it's difficult to list them all. And now he's got another one. According to multiple news organizations, Platner was sexting with a half dozen women on the Kik app and that Platner's wife discovered the messages in 2025 and told the campaign staff. They did not think it posed a political threat to Platner's run... which may have been wrong.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Egyptian print media has historically functioned as a cultural barometer, shifting from the early official bulletins of the 20th century into a relentless and aggressive form of capitalism on steroids. Professor Bahia Shehab discusses her book, "A Trade in Dreams: A Century of Egyptian Print Advertising", unpacking how visual culture has been both a witness to and a victim of political upheaval. Her research illuminates a century where advertising functioned as legalized psychological operations, deeply embedded in the daily life of Cairo. By dissecting the visual language of the past, she provides a necessary framework for understanding the mono-culture and flattening of aesthetic diversity in the modern era.   00:00 Introduction 01:32 Invention of the Egyptian Press 04:00 The Business Model of Early Advertising 05:50 Motivations for Researching Advertising History 08:20 Discoveries in Beauty Standards and Race 09:55 Sequential Chronology and Political Tectonic Shifts 12:13 Napoleon, Egyptomania, and Early Visual Communication 17:14 1920s–1940s: Agriculture and the Tobacco Export Industry 20:00 Professionalization and Multinational Ad Agencies 22:31 Hybrid Aesthetics: International vs. Local Design 27:21 The Nasser Era: Socialism and Nationalized Media 30:57 The Sadat Era: Peace Treaties and the Open Door Policy 32:33 Influential Figures and the Silencing of Female Voices 37:01 Domination of the Soap Industry 48:58 The 1940s: The Golden Age of Egyptian Advertising 57:04 Egypt's Leading Role in Regional Advertising 59:08 Book Tour and Future Perspectives   Bahia Shehab is a multidisciplinary artist, designer, political activist and historian whose work focuses on the interaction and intersection of modern identity and ancient cultural heritage. Her imaginative combination of calligraphy and Islamic art history produced cutting edge, beautiful, impactful street art during the Arab Spring and continues to inform her work as an educator and designer. Having always been concerned with identity and preserving cultural heritage, she investigates art history to reinterpret contemporary Arab politics, feminist discourse and social issues. Her culturally oriented work enables her to use history as a means to better understand the present and find solutions for the future. She believes that art may be employed for the purposes of social change and has explored this phenomenon through her artwork, which focuses on socially charged themes such as the Arab identity and women's rights. Her research is largely concerned with understanding the Arabic letters and has been preoccupied with Arabic calligraphy in much of her work. Her work has been displayed in exhibitions around the world and she has received several awards and recognition for her achievements.   Connect with Bahia Shehab

Rick Watson runs through a busy week in retail. Walmart posted a $177.8 billion quarter, with revenue up 7.3%, U.S. comps up 4.1%, and global e-commerce up 26%, yet free cash flow landed at negative $1.9B as automation capex climbed. Advertising grew 37%, marketplace sales jumped close to 50%, and new shoppers skewed upper-income. At Sam's Club, more trips but smaller baskets.Authentic Brands Group named a new CEO: founder Jamie Salter moved to executive chairman, and former MGM Resorts chief Matt Maddox took over. ABG holds 50-plus brands, $38B in system-wide sales, and 77% of the company behind Saks, Neiman Marcus, and Bergdorf Goodman. Salter floated an IPO within the year.At Google I/O 2026, the Universal Cart follows shoppers across Search, Gemini, YouTube, and Gmail, AI Mode crossed a billion monthly users, and native checkout opened to UCP merchants. Kroger hit $16B in e-commerce with a first profit in sight, wages past $20, two senior exits, and 70 to 80 stores planned. Plus an Investor Minute on Global-e, Insider, and Brown-Forman.This week's episode is sponsored by Avalara. For e-commerce brands, tax compliance grows more complex with every new channel, state, product, and market. Avalara Agentic Tax and Compliance automates the behind-the-scenes work so merchants can offer a smoother checkout, with accurate tax calculations, clearer visibility into tariffs and duties, and fewer surprises when orders arrive. It works with platforms like Shopify, BigCommerce, and WooCommerce, helping teams manage compliance faster and scale with confidence. Learn more at avalara.watsonweekly.com.

Are your kids menus helping drive family revenue…or just checking a box? In this episode of Restaurant Rockstars, Roger sits down with Mick Carr, founder of GrubLab, to explore a new approach to family dining that turns the traditional kids menu into an interactive experience. Using augmented reality, licensed sports and entertainment brands, and rotating collectible content, GrubLab helps restaurants engage kids, improve the guest experience, and create stronger loyalty with families. Roger and Mick discuss why kids often influence where families dine, how experience impacts repeat business and online reviews, and why restaurants that create memorable family moments have a competitive advantage. They also tackle hospitality, service culture, and the balance between table turns and guest experience. If you operate a family-friendly restaurant and want fresh ideas to increase revenue, loyalty and word-of-mouth marketing, this episode is packed with practical insight and inspiration. Our audience Now gets 1st Month Free membership and 100 Free Kids Menus. https://www.grublab.co/rockstars ⭐️ Run a Smarter, More Profitable Restaurant. Discover the proven systems & solutions that drive sales, train staff, and maximize your margins. Join The Restaurant Academy now: https://restaurantrockstars.com/joinacademy Thank you to our sponsors:

This episode is presented by Create A Video – Former reality TV star Spencer Pratt is mounting one of the most interesting and inspiring political campaign in recent memory, as he seeks to be the Mayor of Los Angeles. His home burned down in the Palisades fire and he blames the incumbent - Karen Bass - for failing to adequately prepare, prevent, and respond to the catastrophe. He has also made mental health treatment and cleaning up the streets the focus of his campaign.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – The United Nations is officially retiring the most catastrophic climate model for its upcoming assessment report. In a classic example of "now it can be told," it turns out that scientists knew the model was impossible for almost a decade. But the incentives were so great to use the model to secure scientific grants and for headlines that it created a powerful feedback loop that captured an entire political party.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – A reported "swatting" at Supreme Court Justice Amy Coney Barrett's home, a Trump supporter beaten to death, and a man arrested for death threats against TPUSA leader Erika Kirk are the latest batch of Leftist violence against conservatives. The first step on the road to recovery is admitting there's a problem.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

– The episode opens with a short introduction from Donald Trump praising “one of the most successful business leaders… Michael Dell” and his “really exciting announcement.” – Brett Butt follows with a nostalgic anecdote about growing up before the Internet and World Wide Web, and remembering early video games like Pac-Man, Asteroids, Wizard of War, Scrambled, and Defender. He jokes about wishing for something people now have. – Mike Dell then introduces himself (“Like Dell's World… That's me”) and frames the episode as covering two major topics: technology (how tech works and is used) and personal updates. He notes customer service issues he'd complained about previously have not improved. – Personal updates: – He reports attending multiple recent funerals: mentions having been to “three funerals in the last six months, or two,” and that he's about to go to another in Detroit that weekend. – He names specific losses: Todd Cochran, founder of Blubrry, who passed “late summer, early fall”; his wife's best friend Mary in Grand Haven, who died of lung problems and was younger than them; and his uncle Bill Busby, who turned eighty-eight at a recent party, helped start Motorola Semiconductors, was a US Air Force veteran (crew chief on a B-57 or B-58), and then passed away Monday morning. He says he and his nearly 98–99-year-old grandmother will be traveling to Detroit for that funeral. – Health update: Mike had a torn retina in his right eye, underwent emergency surgery, had to be face-down post-op while a bubble/oil was placed in the eye. At his second post-op checkup the doctor said things are looking good; vision in that eye is blurred by the oil bubble while the other eye is 20/20. He expects the oil to be removed and vision to clear later. He says this grounds him for about six weeks. – He mentions a lingering low-level cold over the past month. – Recent events and work: – He attended Military Creator Con in Arlington, Texas (several hundred participants, veterans/active military/spouses), where he saw Jamie Jay, Christopher Lochhead, Gordon Firemark (podcast lawyer), and others. The event ran long days and was busy but enjoyable. – At Blubrry he's been promoted to VP of Operations, overseeing teams and day-to-day work; Barry (another cofounder) is now CEO. He encourages podcasters to contact him for help, states he uses Blubrry hosting and the PowerPress plugin, and plugs Blubrry's services. – Technology and AI: – He discusses AI-generated content broadly: YouTube's proliferation of AI-narrated slideshow-style or AI-generated videos; his guilty pleasure of “AI Karen stories” on YouTube (which he knows are AI and mostly fiction). – He references a MacRumors article reporting YouTube will automatically label AI videos even if creators don't, and applauds the move, predicting many viewers will prefer non-AI content when labeled. – He raises concerns about AI in podcasting: AI-voiced podcasts and companies generating massive amounts of AI podcast content. He names a company, Inception PointAI, that reportedly generated a lot of AI podcast content and moved from Spreaker to Megaphone/Spotify; he says such AI content can hallucinate and produce factually untrue information, and that some AI podcasts present content as true. – He describes his own measured use of AI: he uses AI for transcripts and some artwork that he then tweaks, and he tried a cloned AI voice for one episode a few years ago but it didn't sound right. He notes telltale patterns of AI-written scripts and advises never to ask AI for its opinion. – He touches on scams: modern scam emails are harder to spot because language models clean up grammar; he warns about requests for immediate payment, iTunes/gift cards, or crypto as signs of scams. – Advertising and social media observations: – Criticizes YouTube mid-roll ads that interrupt videos, and the perceived decline in value of TV ads—locally seeing many online gambling ads in Michigan. – Observes AI activity on Facebook: AI agents entering groups to start conversations (sometimes inane or provocative) and AI-generated video shorts (e.g., airplanes doing impossible things). He dislikes Facebook's prompts to read more on Threads and says he doesn't want more social media accounts. He mentions being on LinkedIn, using X a little, and participating on Reddit, and says he plans to use a flip phone when he retires. YouTube Will Now Automatically Label AI Videos Even When Creators Don’t – Podcasting industry and advice: – Clarifies his use of “podcast” to mean generally audio (though he acknowledges podcasts can be video) and emphasizes that podcasting is a distribution method open to anyone. – Contrasts highly produced, broadcast-style podcasts (teams of producers and sound designers) with indie, authentic podcasts (one person talking into a microphone from a shed). He values indie authenticity and accessibility. – References a report by Tom Webster of Sounds Profitable noting people seek authentic-sounding podcast audio. He warns the industry is bifurcating between highly produced shows and indie creators. – Gives practical advice: podcasting is inexpensive and accessible (buy a microphone, record, compress to MP3, upload to hosting or WordPress to create an RSS feed). Suggests inexpensive cover art via Fiverr and mentions Blubrry hosting around fifteen dollars. Warns that podcasting generally won't replace a day job quickly—monetization takes time and consistency. – Lists three elements for podcast success: consistency, authenticity, and having content that is interesting/informative/compelling (he stumbles on phrasing but leaves the point authentic). He notes technology barriers are lower now; you don't have to be a geek. – Explains distribution parity: small indie shows can sit beside big shows like Joe Rogan in directories; one can succeed without becoming huge. His personal goal is to have a place to speak freely rather than chase large monetization. – Plans and format changes: – He says they will restart the Podcast Insider show with a revamped, more conversational format with two or three hosts discussing industry trends (e.g., trend toward video). – Discusses video: video has always been part of podcasting but is getting more prominent; video production is harder (lighting, appearance, editing). Blubrry is working on a video product to better support creators. – Mentions his short-form series “Cup of Traverse City” (daily, five minutes) which he took a month off from and tried to restart; he intends for it to be five days a week, five minutes, when resumed. – Reiterates he podcasts when it's fun and will take breaks when needed. – Closing: – He notes he has been talking for forty-five minutes, asks listeners if they're still subscribed and what they think about technology trends (is tech “going off the deep end” or is he being a curmudgeon?), invites feedback via email (mike at mike dell dot com), and signs off saying “Catch me later.”

Al & Jerry: Does radio and other advertising work? -- plus, warmup

Al & Jerry: Does radio and other advertising work?

Al & Jerry: Does radio and other advertising work?

This episode is presented by Create A Video – Axios is reporting that Iran has agreed to a Memorandum of Understanding for negotiations with the United States that will open the Strait of Hormuz and make the disposal of the enriched uranium the first issue to be settled. Plus, a caller named Tony makes a series of stupid assertions about Iran and China.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – A caller from the last hour spewed so much dumbassery that he lit up the text line and phone lines. But at the core of his silly accusations and assertions is an idea that fueled modern Leftism: a belief that America is bad and it should be taken down a few pegs. So, while caller Tony might not have been able to articulate a cogent argument, his view is pervasive on the political Left.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Communist streamer Hasan Piker admitted that the benefactor of communist political operations masquerading as non-profits in America was, in fact, funding political projects. The admission comes as federal investigators are probing a recent trip that Piker took with other global communists to Cuba.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

On the border of Texas and New Mexico, a town divided by a state line faces an identity crisis — and demands to be remembered. Wandering the empty fields and crumbling pavement of what, at one time, was a glamorous rest-stop town, Blake imagines a conversation with Glenrio itself as it bears witness to what once was, and wonders whether a forgotten ghost town might outlast us all. Note: Episodes 1–4 of Season 4 form “Fading Transmissions from a Republic of Ruins,” a four-part series embedded within the season.

Many families today have a child who is a "picky eater", but before the 1930's, the concept of a picky eater didn't even exist.  What's responsible?  Changes in parenting? Psychology? Food manufacturing? Advertising? Technology? As it turns out… all the above. Helen Zoe Veit, author of Picky: How American Children Became the Fussiest Eaters in History joins us to explore this puzzle by looking to the past: when children ate completely differently than they do today—and with vastly more pleasure.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine how large language models like ChatGPT recommend vendors. They unpack why visibility in AI-generated lists doesn't always mean credibility, and what marketers can do about it. Topics covered:[01:00] "Visibility is Not Equal to Credibility: Self-Promotion Bias in LLM Generated Recommendations"[02:30] Three patterns brands use to game AI rankings[03:50] What ChatGPT admitted when pushed for sources[04:30] Can better prompts fix the problem?[04:50] Takeaways for marketers and brands[05:30] The talent show analogyTo learn more, visit marketingarchitects.com/podcast Resources: Sangra, T. (2026). Visibility is not equal to credibility: Self-promotion bias in LLM-generated recommendations. She Innovates AI Research. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6598718 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of the InspirED Podcast, Andrea De La Cerda challenges the idea that women should be able to “have it all” at the same time without sacrifice or tension. She explores how modern expectations around career, motherhood, relationships, wellness, and success have created unsustainable pressure for women, often leading to burnout, fragmentation, and guilt. Through personal experience and research-backed insights, Andrea reframes success through the lens of alignment and seasons, encouraging women to stop measuring themselves against impossible standards and instead make intentional choices based on what matters most in the current season of life....CHAPTERS00:00 The Pressure to Have It All02:18 Why Modern Expectations Are Unsustainable05:04 The Hidden Cost of Trying to Do Everything07:49 Redefining Success Through Seasons11:08 The Power of Trade-Offs and Intentional Choices14:10 Alignment vs External Validation17:02 Building a Life That Feels Like YoursRESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.. . .WORK WITH USKandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

This episode is presented by Create A Video – A call from a 25-year tech expert, Craig Reynolds,  prompts a very informative discussion about the kinds of data centers as well as the costs and benefits of various projects and impacts. Reynolds also spoke last night at the Charlotte City Council public hearing on a potential data center moratorium. Plus, the campaign against data centers in America is apparently being funded by the Chinese Communist Party.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – A bunch of people packed the Charlotte City Council chambers last night to call for a moratorium on new data centers in the Queen City. The pause would be for 150 days. Leftist activists dominated the speaker list. But is the aim to ban data centers or is it to create a framework for future approvals?Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – The Charlotte City Council agreed last night to a process on how to replace the Mayor - who announced her resignation effective June 30. Plus, US Senator John Cornyn lost his re-election bid in a Republican primary run-off against Texas Attorney General Ken Paxton.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Charlie Eisenhood and Josh Mansfield recap the OTB Open and talk about some fascinating stats for the top pros. They also interview the Paul McBeth Foundation Executive Director Zach Smith about the organization and the upcoming Throw for More fundraiser.0:00 Heimburg Tops Buhr For Another Career Win16:30 MPO Strokes Gained Analysis, Zachary Nash25:15 Handley Continues FPO Carousel, Strokes Gained36:45 Zachary Smith & The Paul McBeth Foundation47:00 Throw for More Fundraiser, Upcoming Projects58:30 Growing Disc Golf, Final OTB Open Thoughts1:05:30 #Pursewatch, Picks Recap, Advertising

What does it take to grow a business from a single dining room table into a thriving, multi-city advertising agency? In this episode, host Kim Russo sits down with Tonya Childs, the visionary Founder and CEO of Smart Marketing Advertising Agency. Tonya shares her inspiring journey of launching the agency and growing it from Anderson and Charleston, South Carolina, into a full-service powerhouse that serves everything from small local shops to billion dollar brands both nationwide and internationally. Crucially, Tonya reveals why you shouldn't launch an ad campaign until your business is truly prepared. She breaks down the essential checklist every business owner needs before spending a dime on advertising: identifying the true face of your company, ensuring your staff is equipped to handle an influx of new leads, and verifying that your website and SEO are locked down so customers can actually find and trust you online. When asked how a regional agency attracts international clientele, Tonya credits God, word-of-mouth, a foundation of Google reviews and reputation. Packed with real-world wisdom from an agency that produces results, this conversation is a must-watch for any entrepreneur looking to scale smart. To discover Smart Marketing Advertising Agency's full suite of services and connect with the team, visit ThinkSmartMarketing.net.

In this episode of Truth Talks with Tara, you'll walk away with a little more laughter, encouragement, and wisdom in your life. Arlene Pellicane is a wife, mom, author, and podcaster, on a mission to help you make marriage easier (and holier). Tara and Arlene have both experienced the "roommate phase" in marriage, expectations gone awry, and honestly share about how to prioritize your spouse when you're exhausted, in the trenches of raising little kids, and so much more. ⁠⁠⁠⁠⁠⁠Watch Truth Talks with Tara on YouTube here⁠⁠⁠⁠⁠⁠! CONNECT WITH TARA ON SOCIAL MEDIA: ⁠⁠⁠⁠⁠https://www.instagram.com/misstarasun⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/truthtalkswithtara⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.tarasunministries.com⁠⁠⁠⁠⁠ CONTACT: podcast@tarasunministries.com SPEAKING INQUIRIES: contact@tarasunministries.com ADVERTISE ON THE SHOW: To inquire about host-read ads or to become the show's next sponsor, please send an email to podcast@tarasunministries.com. DISCLAIMERS: This podcast may contain affiliate links, sponsorships, or products I've received for free. Please know that I always try to operate in integrity and only share products I know you'll love (and I genuinely love). If you decide to purchase through my links, thank you so much for your support! The perspectives shared in each episode belong solely to the individual contributors and don't necessarily represent the views of the podcast host, production team, or the owner of this intellectual property. This podcast is not intended to provide legal advice, and we encourage listeners to consult qualified professionals regarding their brand, business, or other matters. This disclosure is made in accordance with the Federal Trade Commission's guidelines under 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling out shows isn't just about your music - it's about knowing how to get fans in the door!   In this episode of Creative Juice, Jack and Circa break down the nuts and bolts of live show advertising in 2026 from campaign structure to content creation and beyond! Learn about the current best practices from our agency and tech tricks that help artists fill venues, from pixel tracking in ticket sales to making your ad campaigns hit with better creative choices!   If you're ready to up your tour marketing game and maximize ticket sales, this episode is packed with tactical insights that artists and bands at all levels need!   DISCOVER: Why Control Over Ticketing Data Is Crucial For Your Tours How To Use Bridge Pages For Better Tracking And Traffic Quality What Creative Content Drives Fans To Your Shows Why Event Response Campaigns Still Boost Ticket Sales How To Maximize Your Warm Audiences For Tour Marketing How To Track Sales Without Direct Access To Ticketing Platforms What Makes Live Show Advertising Different From Selling Merch Online   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

This episode is presented by Create A Video – I try to clear out text messages about the I-77 toll lane project, but more just keep coming in! Plus, an incumbent Charlotte City Councilman throws his name in the hat for the interim Mayor gig. Also, the local newspaper's Deputy Opinion Editor wonders what's the big deal with the local NAACP leader saying the interim Mayor should be a black person.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss five of the proposals from the North Carolina legislature to make changes to the state constitution. Two proposals have already been approved to go to voters this November. Three others are making their way through the General Assembly. Plus, Charlotte's rejection of a plan to widen I-77 likely means no congestion relief for another decade or two.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Memorial Day is a day to honor all of those sevice members throughout our 250 year history who sacrificed their lives so that we may live and enjoy the blessings of liberty. Plus, a flyover at the Indy 500 prompts outrage from a miserable political strategist.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

What does it really take to build a business people don't just notice, but remember? In this episode, Rachel sits down with Jon Bond, co-founder of Kirshenbaum Bond and a pioneer in modern advertising, to talk about the mindset, risks, culture, and reinvention behind building one of the most influential independent agencies of its time. Jon shares what it took to grow from a scrappy startup into an iconic agency, why culture became one of their greatest advantages, and what founders today can learn from the way his team challenged norms, trusted their instincts, and evolved at every stage of growth. From finding your "tip of the spear" to building a culture people actually feel, Jon breaks down what separates brands that blend in from businesses that leave a lasting mark. Why Culture is Your Greatest Competitive Advantage At Kirshenbaum Bond, culture was one of the greatest drivers of the agency's success. It was lived, felt, and instantly recognizable. You either "got it," or you didn't. That sense of belonging created something rare: an environment where creativity could thrive because people felt accepted as they were. No split between "work self" and "real self." The result was a magnetic energy that attracted bold thinkers, fueled innovation, and built loyalty that lasted decades, even long after the agency itself evolved. Jon challenges the idea that culture can be engineered through documentation. Instead, he emphasizes that real culture starts with founders: how they show up, what they tolerate, and the energy they create. When done right, it becomes the heartbeat of the business and a powerful driver of growth. The Power of Focus, Reinvention, and the "Tip of the Spear" In a world where everyone claims to do everything, Jon makes one thing clear: the businesses that win are the ones that own a specific edge. He calls this the "tip of the spear," the one thing you do better than anyone else that opens the door. Once trust is built, everything else can follow. But without that sharp point of differentiation, you blend into the noise. Growth, however, doesn't stop there. Jon compares scaling a business to climbing levels in baseball. Each stage requires new skills, new thinking, and a willingness to reinvent. What worked before won't always get you to the next level. That mindset carries into today's landscape, where AI is reshaping the rules. While knowledge is becoming commoditized, Jon emphasizes that talent, the innate ability to think differently, create, and connect emotionally, will always be the edge. The future belongs to those who can combine human creativity with technological power. Enjoy this episode with Jon Bond… Soundbytes 06:01–06:40 "What made us really successful was a bunch of things. Most people, they were much older than us when they started an agency. They were like, 'This is how you do it, and I'm going to do that.' Right? We started an agency going, 'We don't know anything. We'll listen and ask everyone.' So if there was something we didn't know, that's what we would do. So we were actually — even though people thought we were egomaniacs — we were actually more humble. We knew what we didn't know, let me put it that way. And so then we could evolve with the world. And these other people were kind of stuck at a moment in time. We passed by all of them." 22:26–22:44 "So I always say to people, you have to find the tip of the spear. What's the thing that will get you in the door — that they have to have — that you do better than anyone else. And then the funniest thing is if you do that, and you're really good at that, they give you a bunch of other things, because they trust you." Quotes "If you have to write your core values, you don't have them." "Knowledge can be learned. Talent is the edge." "The future creative team is human plus machine." "Culture isn't what you say — it's what people feel." Links mentioned in this episode: From Our Guest Website: https://bondworld.ai Connect with Jon Bond on LinkedIn: https://www.linkedin.com/in/jonbond57 Instagram: https://www.instagram.com/jonbond57 Facebook: https://www.facebook.com/jonbond57 X: https://x.com/jonbond57 Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Early in my time as an Executive Pastor, we were about halfway through what felt like a defining campaign for our church. And I was frustrated. Every time we met with our campaign consultant, they showed up with a binder (this was back in the 1900s) and we would turn pages to whatever was next. Cookie-cutter strategy. No real interest in who we were or what God was doing in our community. We fired them halfway through. Cost us real money and time. A decade or so later, I was part of another campaign. Completely different experience. That consultant is still a friend today. We started as workmates and became something more because we drew swords together through the whole thing. Reflecting on those two experiences over the years, across three fast-growing churches (two of which grew from under 1,000 to 4,000 or 5,000 people) and through multiple campaigns of various sizes, one thing has become clear: what makes the difference isn’t the firm you hire. It’s what you and I bring to the table. That first campaign? I was looking to the consultant for too much. I hadn’t thought carefully enough about what we needed to bring. These firms are coaches. Coaches can only do so much when the athletes aren’t doing the reps. Here are 10 things your church must bring to the table in your next capital campaign, whether you call it a generosity initiative, a spiritual growth season, or a building program. 1. Clarity of Vision Before You Talk About Money Research consistently confirms what experienced fundraisers already know: people give to impact, not to organizational need. Penelope Burk’s Cygnus Applied Research donor surveys, conducted annually with up to 25,000 active U.S. donors, found that 67% of donors increasingly favor organizations that provide measurable results, and roughly half report they’re not giving at their full potential simply because they lack information about where the impact actually lands. [ref] Yale’s Center for Customer Insights confirmed in 2024 that aspirational, vision-driven framing significantly outperforms need-based asks in generating donor response. [ref] For churches, the translation is practical: “We need a new roof” raises less money than “We’re building a home for the next generation of faith in our city.” The question worth sitting with is whether the average person in your congregation can explain your vision in a single sentence, and whether that vision is genuinely bigger than the campaign itself. If your church is fuzzy on what God is uniquely calling you toward, you are not ready. The campaign is just the next step out of a clear vision. Without that clarity established first, the campaign will underperform regardless of the firm you bring in. 2. Leadership Alignment at the Top When campaigns underperform, the culprit is almost never the economy, the giving culture of your congregation, or the consultant. In my experience, it’s misalignment at the senior leadership level, and the research on this is hard to argue with. Prosci’s Best Practices in Change Management research, now in its 12th edition and spanning 25 years across more than 10,800 professionals globally, has found that active and visible executive sponsorship is the single #1 contributor to initiative success in every benchmarking study since 1998. Campaigns with effective senior sponsors succeed 79% of the time; those without that alignment drop to 27%. [ref] McKinsey’s global survey data found that transformations are 12.4 times more likely to succeed when senior leaders communicate continually, and 47% of executives who had been through a major transformation wished they had spent more time aligning their top team before the launch. [ref] Your campaign consultant cannot create unity. That work belongs to you. Senior leadership team members and elders who are privately skeptical before the campaign goes public will erode trust once the pressure arrives, and the pressure always arrives. Getting that alignment sorted before you move is one of the most important things you can do, and it’s entirely on your shoulders. 3. A Willingness to Actually Do the Work Here’s something worth saying plainly: most capital campaign firms follow a nearly identical strategy. There’s a leadership phase, a core donor phase, a volunteer phase, a public phase, a pledge weekend, and follow-up. You could ask an AI to outline any firm’s likely approach and have a reasonable answer in about 10 minutes. The strategy isn’t what separates campaigns that transform churches from campaigns that disappoint them. Execution is. McKinsey’s global transformation data tells a similar story: only 26% of major organizational transformations actually succeed. [ref] Think about it like my Peloton. The instructor can give me a plan, show me the gauges, compare my output to other riders, and tell me exactly what to do. She cannot make me get on the bike and push hard. That part is entirely on me. A campaign running in parallel with normal ministry operations is essentially asking your team to do two full-time jobs simultaneously. Budget your team’s capacity honestly before you start, and make structural space for your people to actually execute the work the campaign requires. 4. A Culture of Repetition Behavioral science is consistent on this: people need to hear a message many times before it moves them to action. The old “rule of 7” from marketing turns out to be folklore with no traceable original source, and research suggests the real threshold is higher. Schmidt and Eisend’s 2015 meta-analysis in the Journal of Advertising found that peak attitude change happens at around 10 exposures. [ref] In a world of increasing distraction, that number is almost certainly climbing. At one church I was part of, I counted how many times the lead pastor repeated the core campaign message before the first public Sunday. The answer was 23. That’s not overkill. That’s how transformation actually works. Leaders get tired of the message long before the congregation does. Your congregation is always further behind than you think they are. The leaders who succeed in this season are the ones who lock in their messaging early and walk it out consistently, without flinching when it starts to feel repetitive to them personally. 5. Strong Engagement with Key Donors Before the Campaign Launches I don’t know your church, but I can predict with reasonable confidence that close to 50% of your church’s donations come from roughly 10% of your people. The AFP Fundraising Effectiveness Project, covering 12,000+ nonprofits and 6.7 million donors, found that just 3.1% of donors contributed 77.7% of all fundraising dollars in 2024. [ref] Industry benchmarks suggest 80 to 90% of a campaign goal comes from the top 10 to 20 gifts. The biggest checks come from the smallest rooms. If you have done little or no relational investment with your top-tier donors before you start thinking about a campaign, you are already behind. Early donor conversations are not about pressure; they are about invitation. These are your most generous people. Giving them the privilege of early connection, of being brought into what God is doing before the rest of the congregation hears about it, is not a fundraising tactic. It’s honoring a relationship. Start building that now, well before you need anything from them. 6. A Real Follow-Up Plan Here is something that can quietly sink a campaign before it ever goes public: pledges that never get followed up on. Well-managed capital campaigns actually have strong fulfillment rates. The follow-up process is what converts a signed pledge card into a fulfilled gift over time. Before you go public, map out your entire follow-up phase: regular donor communications, pledge reminders, giving statements, and a clear plan for when someone falls behind. One practical contract note worth flagging: make sure your agreement with your campaign consultant keeps them engaged through the follow-up phase, not just through Pledge Sunday. Campaigns that struggle with fulfillment almost always lose their way in exactly this stretch. 7. Financial and Operational Readiness Plan to spend somewhere in the range of 3 to 5% of your total campaign goal on the campaign itself, covering communications, events, materials, and video production. Most churches underbudget this category significantly. Running a campaign well requires real financial investment. The operational issue that almost took us down was different, though: our giving infrastructure wasn’t ready for a surge. In one campaign I was leading, I had a conversation with our finance team the morning of our public launch. “Are we ready?” I asked. “Yeah, yeah, we’re ready,” they said. I think part of them didn’t genuinely believe we’d see what we were hoping for. We were targeting over a million dollars in a single day. We hit it. And then our payment processor shut us down because we hadn’t prepared for a transaction volume that size. The friction in your systems is costing you generosity that’s already there, from people who were ready to give. Test your systems with your processor before launch day, and know your transaction limits before you run into them at the worst possible moment. 8. Emotional and Spiritual Resilience Leaders who have been through campaigns almost universally surface the same surprise: the internal relational strain was harder than they expected. When resources get focused on specific ministry areas, other leaders can feel overlooked or left out. Add the extra workload, the high stakes, and the spiritual opposition that tends to accompany anything of real Kingdom significance, and you have a reliable recipe for team fracture if you’re not paying attention. A campaign doesn’t create those pressures; it amplifies whatever is already present. Building in regular rhythms of prayer, celebration, and genuine rest throughout the entire season matters more than most leaders plan for. A friend of mine who recently finished a significant campaign took a real vacation between the core donor phase and the public phase. He went to Mexico and unplugged completely. Looking back, he said he doesn’t think he could have led the public phase well without it. That kind of intentional recovery isn’t optional; it’s what makes the second half of the campaign possible. 9. A Plan for the Dip Moments Many churches experience a drop in weekend attendance during a campaign season, and too many leaders take it personally or treat it as a sign that the campaign is going sideways. It’s predictable. Research on organizational transitions documents a well-established pattern: performance and engagement typically dip during major change before recovering and eventually surpassing prior levels. Researchers call this the Productivity J-Curve. [ref] When you’re in a big campaign, some people feel the weight of a vision Sunday and take a step back for a few weeks. Most of them come back. Some won’t. Rather than spiraling when the dip arrives, focus your energy on what comes after: a strong re-engagement plan for the weeks following your public ask. Also worth planning for financially: total operational giving can dip slightly during a campaign season, even in a one-fund model. Some operational giving temporarily redirects. It doesn’t always happen, but building a budget that accounts for it protects you from making reactive decisions mid-campaign based on a short-term fluctuation that was always predictable. 10. Full Ownership of the Outcome No consultant, regardless of how experienced or gifted, can deliver this for you. The churches that see campaigns change their trajectory are the ones whose leaders own the outcome completely. They don’t engage a firm and hand off the responsibility. They understand the consultant’s role clearly: someone who comes alongside to coach them through a process they are running themselves. Research on coaching outcomes gives this some weight. Olivero, Bane, and Kopelman found that training alone increased productivity by 22.4%, but training combined with coaching increased it by 88%, nearly four times the gain. [ref] The difference between those two numbers comes down to ownership and active application. Coaching works because the person being coached has to do the work themselves. You are not paying someone to run your campaign. You are paying someone to coach you while you run it. Feel that difference before you sign anything. The campaigns I’ve seen genuinely transform churches had one thing in common: the senior leader and the Executive Pastor were fully in. They treated the outcome as theirs. That posture, more than any strategy or any firm, is what makes the difference. One last thing before you start calling firms: walk through these 10 areas honestly with your senior leader and your key staff. Figure out where you’re strong and where you have real work to do before a consultant ever walks in the door. The campaigns that go well aren’t ones where the consultant was exceptional. They’re the ones where the church was ready.

Jubilee Media founder and CEO Jason Y Lee joins Next in Media to break down how the digital-first studio builds scalable, format-driven IP that captures Gen Z's massive attention span without relying on a single face. Discover the monetization strategies behind their unscripted content, why creators are turning down Hollywood, and how authentic human conversation is outperforming AI in the modern creator economy. Key Takeaways: The Creator Economy Flip: Top digital creators no longer view Hollywood as the ultimate graduation point, reversing the media power dynamic as traditional studios now seek out digital-first strategies to survive. The Attention Span Myth: Massive engagement metrics on 90-minute videos prove that younger audiences aren't suffering from short attention spans; they are simply starving for unscripted, long-form authenticity. Format Over Face: Designing repeatable, host-agnostic IP rather than relying on a single charismatic personality eliminates key-person risk and unlocks true operational scalability for digital studios. Contextual Brand Storytelling: The next frontier of monetization rejects one-off, disruptive advertisements in favor of naturally embedding brands into existing, high-performing video franchises. The Anti-Echo Chamber Demand: Algorithms have hyper-fragmented public discourse, creating a massive, untapped market of viewers who actively seek out raw, multi-perspective content to escape their own echo chambers. The TV Screen Takeover: Digital-first production must now default to cinema-grade standards like 4K, as YouTube's massive growth on connected televisions blends the boundary between streaming networks and independent creators. The Human Premium in an AI Era: As artificial intelligence commoditizes automated content creation, media companies that double down on raw, real-life human connection will hold the ultimate competitive advantage. IP Upcycling and Windowing: Legacy distribution strategies like FAST channels and AVOD licensing represent the most lucrative secondary revenue streams for creators sitting on deep libraries of episodic content. Resources & Next Steps: Subscribe to Next in Media on Apple Podcasts and Spotify Key Episode Timestamps: 00:00 Jubilee's Mission and Content Philosophy 1:09 Introduction and Background 2:07 Jubilee's Format Strategy and Studio Approach 3:44 Building a Scalable Business Model 4:57 Format Development and Longevity 6:16 YouTube's Evolution and Connected TV 7:54 Multi-Platform Strategy 8:54 Brand Partnerships and Controversial Content 10:01 Successful Brand Integration Examples 11:23 Brand Partnership Philosophy 12:19 YouTube's Creator Economy Evolution 13:44 Creator Content Boosting vs Investment 15:19 Hollywood and Streaming Industry Relations 16:32 Content Licensing and Distribution 17:41 Short-Form Fiction and Experimentation 18:25 Microdrama and Asian Market Trends 19:05 AI Integration and Human-Centered Content 20:09 Generational Media Habits and Public Discourse 21:34 Gen Z's Media Consciousness 22:21 Future Political Engagement and Partnerships

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Angela, and Rob are joined by Phill Agnew, host of "Nudge," the UK's number one marketing podcast. Phill breaks down the hidden psychology that shapes how consumers think and buy, from why visible effort makes your brand more valuable to how scarcity can be applied in ways that go far beyond a "limited time offer." You'll walk away with principles you can apply immediately... and a few that might change how you think about advertising altogether.Topics covered:•    [03:00] The labor illusion: why showing your work increases perceived value•    [05:00] What System 1 vs. System 2 thinking means for marketers•    [12:00] Costly signaling and why TV advertising commands trust•    [17:00] The mere exposure effect•    [24:00] Distinctiveness vs. differentiation and how to stand out•    [33:00] Scarcity done right: the KFC Australia example.•    [40:00] The Pratfall Effect and why admitting weakness builds brand likability.To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579. https://doi.org/10.1287/mnsc.1110.1376 2018 The Choice Factory Book: https://www.richardshotton.com/the-choice-factory Behavioral Business Book by Richard Chataway: https://www.amazon.com/Behaviour-Business-behavioural-science-business/dp/0857197347 Phill Agnew's LinkedIn: https://www.linkedin.com/in/phill-agnew/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Coke vs. Pepsi and McDonald's vs. Burger King. These big brand rivalries are nothing new to the marketing world. This week on the Brand Shorthand podcast, Mark and Lorraine dive into some recent brand battles in 2026, the strategy behind going against a rival, and tips and tricks for businesses to play to win against their competition.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Send us a message.Matt picks up a Cartier-Bresson book at the used bookstore and we read two passages from it — one on prowling the streets, one on primitivism and the hobbyist trap. The quotes pull us into a longer conversation about what it means to make work outside commercial pressure, and whether the thrill of hunting for things to sell has become a structural parallel to street photography: the finding, the deciding, the sharing. We don't fully settle it, but the overlap is hard to ignore.From there we move through John Ruskin's definition of great art — the greatest number of greatest ideas, received by the highest faculties — and Alex reads a passage from Swann's Way, the moment where music briefly restores Swan's belief that there's something worth devoting a life toward. We've talked around definitions of art on this show before, and this episode probably gets us closest to something we can actually use.The last third of the episode centers on an Italo Calvino essay called "The Written City: Inscriptions and Graffiti," written in 1980, which frames words on walls — whether graffiti, political signs, or advertising — as a form of aggression imposed on anyone who happens to walk by. We spend some time with the idea and push on it: what it exempts, where we agree, where it gets complicated, and what it says about the visual state of things fifty years later. -AiSupport the show If you enjoyed this episode, please consider giving us a rating and/or a review. We appreciate and try to read all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt's YouTube Channel: https://geni.us/MatthewOBrienYT Matt's 2nd Channel: https://geni.us/PhotoVideosYT Alex's YouTube Channel: https://geni.us/AlexCarterYT Matt's Instagram: https://geni.us/MatthewIG Alex's Instagram: https://geni.us/AlexIG 

AI Valley examines the "innovator's dilemma," where tech giants like Google hesitate to release advanced AI that might cannibalize their lucrative search advertising profits. This "bigness" often slows innovation, leading geniuses like Mustafa Suleyman to leave DeepMind at Google to found independent ventures like Inflection. However, the staggering cost of GPUs and computing power often pulls these startups back into the orbit of trillion-dollar corporations. For example, Suleyman eventually moved Inflection to Microsoft to leverage their near-bottomless cash reserves. This dynamic ensures that only the wealthiest companies with massive reach can truly compete in the expensive race for generative AI supremacy. (5/8)1905 LA

AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers actually make decisions — and why our sales and marketing tools are barely scratching the surface of what's possible. From personality profiling and corporate culture mapping to the death of the sales stage, this conversation goes deep on what it really takes to sell in a world where the buyer is more informed, more protected, and more machine-assisted than ever before.If you're serious about staying relevant as a sales professional in an AI-first world, this one's a must-listen.Want to make sure you're equipped before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy corporate culture predicts deal velocity better than any sales methodologyHow to use personality profiling tools to adapt your style to any buyerWhy 85% of the people who actually influence your deals aren't in your CRMThe one thing AI still can't replicate — and why it's your biggest competitive advantageWhy Return on Effort (ROE) is replacing ROI as the real measure of AI in salesScott Gillum is the Founder and CEO of Carbon Design. Prior to founding Carbon Design, he was the President of the Washington, DC office for gyro (a Dentsu agency), the world's largest B2B agency.His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.Along the way, he's been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.Scott's a member of the Gartner for Marketing Leaders Council and he writes a regular column for MediaPost on business marketing. He's articles have appeared in leading publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Additionally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation.Website: https://carbondesign.com/scott-gillum/LinkedIn: https://www.linkedin.com/in/scottgillum/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter

This episode is presented by Create A Video – The Democratic National Committee finally released the 2024 election analysis amid pressure from their party members. It focuses on organizing, advertising, spending, operations, messaging, and tech. But it never once discusses the cognitive decline (and cover-up) of Joe Biden, the annointing of Kamala Harris or her poor campaigning skills. It also ignores the increasingly radical and unpopular policies espoused by the national party. I hope they learn absolutely nothing from their loss!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – A suggestion that it's not financially wise to spend most of your money on take-out and restaurants - especially when you're young and just starting out in the job market. Outrage ensued online, as GenZ and Millennials argued that only rich people could afford to eat at home or brown bag their lunches.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Seven Chinese nationals and four Chinese companies have been indicted by the US Department of Justice for price-fixing during the pandemic. The indictment alleges the men - through their companies - limited the production of dry good shipping containers in order to constrain the supply and drive up prices from late November 2019 through 2024. Plus, is Pax Americana ending? It doesn't have to. And that just might explain why President Trump is doing what he's doing on the international stage.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the podcast My preferred podcast platform: SpreakerAll the links to Pete's Prep are free!Get exclusive content here!Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

It's the final episode of our parenting series here on the podcast and we're closing it out with a sweet and simple Q&A. We asked you over on Instagram, YouTube, and email for questions and here are some of those.