Podcasts about Advertising

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    Sleep Tight Stories
    Bernice Spends The Day At Bobby's House

    Sleep Tight Stories

    Play Episode Listen Later Jul 23, 2025 17:19


    In this bedtime story, Bernice has been at Bobby's house all day. They only had this day to play together before he heads off to summer camp for two whole weeks. Bernice feels like it will be forever before she sees him again.  Perfect for ages 4+ Sleep Tight!, Sheryl & Clark ❤️

    Sleep Tight Stories
    Bernice Has Silly Dreams!

    Sleep Tight Stories

    Play Episode Listen Later Jul 22, 2025 24:12


    In this bedtime story, Bernice wakes up unsure if she's still dreaming—after all, her dreams were very silly! One featured cookie trees and a lion named Cookie, and another involved Bobby's robot turning everything into homework (even lunch!). As Bernice shares her dreams with Papa Bear over honey cakes, she begins to wonder: how do we know when we're awake? Perfect for ages 4+ Sleep Tight!, Sheryl & Clark ❤️

    Next in Marketing
    What Happens to Retail Media When Agents Start Taking Over Shopping?

    Next in Marketing

    Play Episode Listen Later Jul 22, 2025 25:02


    This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis, about the haves and have nots in retail media, whether the big players TV presence is going to cause a bifurcation in the market, and what agentic shopping might do to the whole category.

    Sleep Tight Stories
    Ellie's Beautiful Mystery

    Sleep Tight Stories

    Play Episode Listen Later Jul 21, 2025 9:59


    This bedtime story is about dreams, identity, and the beauty of not always having the answers. When Ellie wakes up from a dream that feels more real than real life, she starts to wonder—who is she really? Her mother tells her some questions are more wonderful than their answers. Perfect for ages 4+ Sleep Tight!, Sheryl & Clark ❤️

    Window Treatments for Profit with LuAnn Nigara
    328: On-Air Strategy Session: Oana Molodoi: The Problem Beneath the Problem — Identify the Real Issue, and the Others Start to Solve Themselves

    Window Treatments for Profit with LuAnn Nigara

    Play Episode Listen Later Jul 21, 2025 72:01


    Today With Oana Molodoi: Today on Window Treatment for Profits I am joined by Oana from OM Drapes Design joins me for an On-Air Strategy Session about managing explosive growth without dropping the ball on client service. With her new showroom generating incredible trade momentum, Oana feels torn between serving designers and maintaining her direct consumer base. But as we dig deeper, we discover this isn't about choosing between markets—it's about having capacity to serve everyone who wants to buy from you. We explore the critical difference between hiring a salesperson versus admin assistant, how to determine what should stay on your plate versus what to delegate, and why I had Kim ride in the car with me for three years straight. If you're overwhelmed by your own success or struggling to keep up with demand while maintaining quality, this episode will give you clarity on your next move. More About Oana Molodoi As a wife, mother, and entrepreneur, Oana understands the importance of creating spaces that enhance how we live. She built OM Drapes Design with a foundation of genuine care—for her clients, community, and team—and this commitment shows in every beautiful project and delighted client. Her distinguished clientele throughout Orange County's luxury communities includes business executives, doctors, lawyers, and professional athletes, who consistently praise her professional approach and commitment to excellence. With a background in Advertising and experience serving Fortune 500 executives, Oana seamlessly blends creative vision with meticulous execution. Holding an MBA and multiple certifications in interior design, window treatments, and motorization, she leads a team of highly skilled professionals. Through a carefully selected network of premium manufacturers and expert installers, OM Drapes Design provides clients access to exclusive fabrics and innovative solutions, ensuring each project achieves the perfect balance of beauty and functionality. The launch of OM Drapes Design's first showroom at the Laguna Design Center in 2025 marks an exciting new chapter, offering an elevated luxury experience for clients and design professionals alike. Connect with Oana Molodoi Website Instagram Facebook A Big THANK YOU to Today's Podcast Sponsor: This episode is sponsored by Exciting Windows! What's new with LuAnn Nigara ⁠⁠The Power Talk Friday Tour⁠⁠ ⁠⁠Watch the Docuseries!⁠⁠ ⁠⁠http://www.luannnigara.com/cob⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠here⁠⁠. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Pre-Order Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠ Connect with LuAnn Nigara LuAnn's ⁠⁠Website⁠⁠ LuAnn's ⁠⁠Blog⁠⁠ ⁠⁠Power Talk Friday⁠⁠ Like Us: ⁠⁠Facebook⁠⁠ | Tweet Us: ⁠⁠Twitter⁠⁠ | Follow Us: ⁠⁠Instagram⁠⁠ | Listen Here: ⁠⁠Podcast⁠⁠ Other Resources: This podcast supports the ⁠⁠Savvy Giving Design Coalition⁠⁠. Learn more about it ⁠⁠here⁠⁠! ⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠ ⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠ Other Shows: WTFP #25: Rick Baker: Preserving Your Values as You Grow Your Window Treatment Business WTFP #43: Peggy Morgans: How Do I Get My Business Ready to Sell? WTFP #70: Elizabeth Gerdes: Sometimes a Pivot is the Best Thing for Your Window Treatment Business Happiness WTFP #177: Elizabeth Gerdes: The Powerful Impact of Peer Relationships When Building Your Window Treatment Business WTFP #270: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

    Lead To Greatness Podcast
    217. Unlock Real Advertising Results with Skip Wilson | Cedric Francis

    Lead To Greatness Podcast

    Play Episode Listen Later Jul 21, 2025 36:23


    Skip Wilson's journey in advertising, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. As a bestselling author and the host of "The Advertising Podcast," Skip Wilson continues to make his mark in the advertising world. In 2023 his company won "Most Intuitive Software Developer" at the Innovation in Business MarTech Awards, and this year they won the top spot as "Best Marketing Software Developer" at that same award show. Marketing and advertising professionals looking to get real, predictable results and improve their business operations will benefit from Skip's expertise and practical insights.   CONNECT WITH Skip Wilson Website: https://www.draftadvertising.com/ LinkedIn: https://www.linkedin.com/in/skipwilson/ LinkedIn: https://www.linkedin.com/company/draft-advertising/ Facebook: https://www.facebook.com/draftadvertisingtechnology X: https://x.com/DRAFTagency IG: https://www.instagram.com/draftadvertising/ YouTube: https://www.youtube.com/channel/UC0ptICdLnHRkOpL6_RliCIQ     JOIN THE FIGHT AGAINST FOOD INSECURITY   Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger!    Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,000 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community.   Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty.   SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as “food stamps,” SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers.   CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X (twitter): https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/cedricbfrancis/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/        

    On Strategy
    The story behind Turo, the Airbnb of cars

    On Strategy

    Play Episode Listen Later Jul 20, 2025 24:06


    After a rebrand and close to $1 billion in 2024 revenue, Turo is about to move into the early majority market. We talk with Global Head of Brand Strategy, Matt Kerbel. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com.

    Brain in a Vat
    Decriminalizing Sex Work | Jessica Flanigan

    Brain in a Vat

    Play Episode Listen Later Jul 20, 2025 61:25


    In this episode of Brain in a Vat, we welcome back Jessica Flanigan for a discussion on the decriminalization of sex work.Using a decriminalization framework, Flanigan examines the ethics of sex work and the role of state regulation.The conversation explores autonomy, consent, and coercion. It also addresses the stigma surrounding sex work, its possible benefits, and the impact of market dynamics on both workers and clients. Flanigan offers a nuanced perspective on a complex and often controversial topic.Check out our related episode on sex work and prostitution featuring Lori Watson: https://youtu.be/feG24mRCTzo[00:00] Introduction[00:25] Thought Experiment: Don and Melania[06:36] Arguments Against Prostitution[11:57] Market Dynamics and Gendered Preferences[21:18] Regulation and Legal Models[26:13] Advertising and Public Perception[31:55] Comparing Sex Work to Other Professions[34:04] Labor Justice and Sex Work[37:47] Consumer Protection in Sex Work[38:55] Licensing and Certification in Sex Work[45:05] Moral Obligations and Promises in Sex Work[51:01] Contracts and Personal Autonomy[57:45] Changing Attitudes Towards Money and Sex[01:00:47] Conclusion and Final Thoughts

    The Pete Kaliner Show
    WSJ: Trump... a poet and a doodler (07-18-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 18, 2025 36:30


    This episode is presented by Create A Video – The Wall Street Journal reports that over twenty years ago Donald Trump sent a birthday poem and drawing to Jeffrey Epstein. Trump denies the report. The newspaper claims the letter was part of a collection of birthday notes solicited and compiled by Epstein's partner, Ghislane Maxwell - who is in prison for helping Epstein engage in a prostitution operation. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com https://truenativemedia.com/podcasters/ Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Overproduction of the 'elites' (07-18-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 18, 2025 33:41


    This episode is presented by Create A Video – A focus on sending everyone to college has created massive deficits in the number of applicants for jobs in the trades. Overproducing "elites" has created mass shortages in vital industries. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com https://truenativemedia.com/podcasters/ Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Trump's alleged birthday letter is sus (07-18-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 18, 2025 34:14


    This episode is presented by Create A Video – We wrap up the EXCLUSIVE Wall Street Journal story on Trump's alleged birthday letter to Jeffrey Epstein. People have many thoughts. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com https://truenativemedia.com/podcasters/ Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Law Firm Marketing Minute
    Choosing the Right #%$@!# Words To Say - PT 2

    The Law Firm Marketing Minute

    Play Episode Listen Later Jul 18, 2025 22:38 Transcription Available


    Life and Crimes with Andrew Rule
    The last stand of Mad Max

    Life and Crimes with Andrew Rule

    Play Episode Listen Later Jul 18, 2025 19:31 Transcription Available


    The short-lived spree of Pavel Marinof came to an end on a lonely road on the outskirts of Melbourne. Andrew Rule goes through those last moments of the man they called Mad Max, and the fateful decision officers had to make in taking him down. Subscribe to Crime X+ to hear episodes early and ad free, unlock bonus content and access our slate of award-winning true crime podcasts Have a question for one of our Q+A shows? ask it at: lifeandcrimes@news.com.au Like the show? Get more at https://heraldsun.com.au/andrewrule Advertising enquiries: newspodcastssold@news.com.au Crimestoppers: https://crimestoppers.com.au/ If you or anyone you know needs helpLifeline: 13 11 14Beyond Blue: 1300 22 4636Kids Helpline: 1800 55 1800See omnystudio.com/listener for privacy information.

    The Business of Hearing
    I answer your questions (practice pricing, positioning, advertising and strategies)

    The Business of Hearing

    Play Episode Listen Later Jul 18, 2025 19:30


    In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today. From the real value of traditional marketing to whether patients care about SEO (spoiler: they don't), this episode cuts through the noise and gives straight answers.

    Sleep Tight Stories
    Nicole And The Box In The Barn P.23 ✨ (Bedtime Story Series)

    Sleep Tight Stories

    Play Episode Listen Later Jul 17, 2025 22:58


    In this part of our bedtime story series, Nicole and her mother have spent the day trying to figure out more about what they have found. They have done some digging and found a photo. All of this has answered some questions but also given them a lot more. What will they find out? Perfect for ages 4+ Sleep Tight!, Sheryl & Clark ❤️

    The Pete Kaliner Show
    Democrats' new Joe Rogan?! (07-17-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 17, 2025 35:14


    This episode is presented by Create A Video – Is former DNC Chairman Jaime Harrison the Democrats' Joe Rogan? (No.) Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Michael Graham on the defunding of NPR & PBS (07-17-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 17, 2025 35:24


    This episode is presented by Create A Video – The Managing Editor of Inside Sources, Michael Graham (who is also a former WBT host), is exuberant that Congress has finally moved to cut funding for National Public Radio and Public Broadcasting service. Why should taxpayers subsidize radio and TV stations that have lower market penetration than cell phones? Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    NPR gets so little tax money that it will die if it loses the money (07-17-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 17, 2025 35:40


    This episode is presented by Create A Video – In their efforts to protect taxpayer funding for NPR and PBS, defenders have resorted to some pretty ridiculous arguments. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Thoughtful Entrepreneur
    2237 - Why Authenticity Matters More Than Ever in Advertising with FPW Media's Owen Garitty

    The Thoughtful Entrepreneur

    Play Episode Listen Later Jul 17, 2025 17:43


    Authenticity in the Age of AI: How Owen Garitty of FPW Media Keeps Marketing HumanOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Owen Garitty, Founder and CEO of FPW Media, a creative marketing agency redefining brand storytelling in an AI-saturated world. Owen shares how FPW blends advanced technology with genuine human connection, offering a fresh perspective for business owners, marketers, and creatives navigating the challenges of modern branding.Finding Balance: Why Analog Matters in a Digital WorldOwen Garitty kicks off the conversation by sharing a surprising source of creative clarity—gardening. His hands-in-the-soil approach is more than just a hobby; it's a metaphor for the power of stepping back from digital overload. In a world dominated by automation, Owen believes it's essential for creatives to disconnect and reconnect with themselves.This philosophy directly influences how FPW Media operates. From high-end film production to augmented reality and experiential marketing, FPW integrates cutting-edge tools without sacrificing authenticity. The company keeps 95% of its production in-house, allowing for tighter quality control, stronger collaboration, and more emotionally resonant outcomes.While AI plays a growing role in the marketing world, Owen emphasizes using it with intention. Rather than relying on generic AI tools, FPW trains custom models tailored to each client's brand voice and data. The result? More precise insights and storytelling that feels human, not manufactured.About Owen GarittyOwen Garitty is the Founder and CEO of FPW Media. Known for his deep understanding of storytelling, Owen blends old-school creative instincts with next-gen marketing tools to help brands stay real in a world that often feels artificially curated.About FPW MediaFPW Media is a full-spectrum creative agency offering services in branding, content production, AR/VR, experiential marketing, and more. With a massive in-house production facility and a focus on authenticity, FPW helps brands create powerful, emotionally resonant content that breaks through the noise.Links Mentioned in this Episode:FPW Media WebsiteOwen Garitty on LinkedInEpisode Highlights:Why disconnecting from digital tools can fuel better creative strategyHow FPW Media uses AI with precision, not as a generic shortcutThe dangers of synthetic content and the "boomerang effect"Actionable ways to build brand authenticity in the age of automationHow FPW's in-house team and creative space set them apartConclusionIn today's fast-moving, AI-driven marketing world, staying authentic is more than a nice-to-have—it's a competitive advantage. As Owen Garitty of FPW Media makes clear, brands that invest in real stories, real people, and real connections will stand out in a sea of synthetic content. If you want your marketing to resonate—not just reach—now's the time to humanize your strategy.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur.

    The Law Firm Marketing Minute
    Is This the Worst Legal Ad of All Time?

    The Law Firm Marketing Minute

    Play Episode Listen Later Jul 17, 2025 1:38


    Next in Marketing
    Are You Ready for Gen Alpha? Insights from Razorfish CEO Dani Mariano

    Next in Marketing

    Play Episode Listen Later Jul 17, 2025 10:12


    In this episode of Next in Media, Mike Shields interviews Dani Mariano, CEO of Razorfish, about their research into Gen Alpha, highlighting this generation's unique media consumption habits, brand maturity, and influence on household purchasing decisions, as well as Razorfish's "creator collab" program designed to meet the evolving demands of creator-centric marketing.

    The Marketing Architects
    Nerd Alert: Why Every Brand Needs a Sonic Logo

    The Marketing Architects

    Play Episode Listen Later Jul 17, 2025 8:25


    Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal how sonic logos, those brief musical signatures lasting just five or six seconds, can boost brand perception and ad effectiveness as much as full-length background music. They explore optimal placement strategies that maximize emotional impact.Topics covered:   [01:00] "Small Sounds, Big Impact: Sonic Logos and Their Effect on Consumer Attitudes, Emotions, Brand and Advertising Placement"[02:00] How sonic logos differ from jingles[03:00] Happy versus sad sonic logos in testing[04:00] Placement matters: beginning versus end positioning[05:00] Primacy and recency effects in audio branding[06:00] Why so few brands invest in sonic logos  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Scott, S. P., Sheinin, D., & Labrecque, L. I. (2022). Small sounds, big impact: Sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement. Journal of Product & Brand Management. https://doi.org/10.1108/JPBM-06-2021-3507:contentReference[oaicite:0]{index=0}   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

    Boardroom Beauty
    Industry Titan, Kenya Eldridge's Insights on Career, Beauty Marketing, and Hot Industry Topics

    Boardroom Beauty

    Play Episode Listen Later Jul 17, 2025 33:42


    Kenya Eldridge has made a career out of proving that marketing isn't just about syncing channels or media investments, it's about shaping the soul of a brand. With leadership roles at Estée Lauder, NARS, and Shiseido, she's built connections between brand and consumer that go beyond selling products, but moving culture and empowering purchasers. In this episode, we'll discuss: Kenya's personal blueprint for navigating the beauty industry, from early roles to executive leadership, and everything in between including: 00:00 The Importance of Representation02:54 Kenya's Origin Story and Early Influences06:12 Navigating Education and Career Choices08:51 Transitioning from Advertising to Beauty11:46 Beauty's Power to Change the World 14:57 Resilience of the Beauty Industry17:48 Network = Net Worth20:55 Brand Innovations and Legacy 23:57 What Keeps Customers Coming Back 40:01 New Frontiers in Aging Hosted on Acast. See acast.com/privacy for more information.

    Brands, Beats & Bytes
    REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

    Brands, Beats & Bytes

    Play Episode Listen Later Jul 17, 2025 80:24


    REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack MuddBrand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. Here are a few key takeaways from the episode:Keep your eyes open - you never know if the next opportunity is right in front of youWhen you feel like you don't know what to do; but you're head down and make yourself indispensable When you're starting - focus on what you want your brand to be aboutNarrow down your brand voiceMake sure you challenge yourself and your teamDon't be afraid to find people you love and pick their brains Stay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

    Sleep Tight Stories
    Bernice Is Very Disappointed

    Sleep Tight Stories

    Play Episode Listen Later Jul 16, 2025 17:34


    Today is the day Bernice is going on her long bike ride with Mama and Papa Bear, but when she wakes up, it is raining really hard. Bernice cannot believe it. More rain? It has been raining so much lately, and now they won't be able to go for their bike ride. What is she going to do? Perfect for ages 4+ Sleep Tight!, Sheryl & Clark ❤️

    Human Capital Innovations (HCI) Podcast
    Recruitment Advertising and Recruitment Technologies, with Michael Ang

    Human Capital Innovations (HCI) Podcast

    Play Episode Listen Later Jul 16, 2025 28:51


    In this podcast episode, Dr. Jonathan H. Westover talks with Michael Ang about recruitment advertising and recruitment technologies. Michael Ang, CEO and Founder of Jobelephant.com, Inc., brings over two decades of expertise in recruitment advertising to the table. He has propelled the agency to become a trusted leader in the field, offering unparalleled service and solutions to clients across various industries. Beginning his journey in 1994 as a graphic designer, Michael's entrepreneurial spirit led him to establish JobElephant in 2000, starting from humble beginnings in his garage. Since then, his visionary leadership has guided the agency to unparalleled success, earning recognition as a national leader in recruitment advertising. With a focus on providing outstanding service, Michael personally oversees hundreds of client accounts, many of which have remained loyal to JobElephant for over a decade. His dedication to excellence and commitment to client satisfaction have solidified JobElephant's reputation as one of the most reliable and successful agencies in the industry. Michael's expertise lies in streamlining the recruitment advertising process, taking the workload off clients' shoulders so they can focus on their core responsibilities. Whether it's placing ads in local newspapers, major trade journals, or online platforms, Michael and his team handle it all with the same level of professionalism and efficiency. Michael's wealth of experience and unwavering dedication to excellence make him an invaluable resource for reporters seeking insights into the dynamic world of recruitment advertising. His innovative approach and commitment to exceptional service continue to set JobElephant apart in the industry. Check out all of the podcasts in the HCI Podcast Network!

    The Level Up English Podcast
    #333 How Adverts Use English to Catch Your Attention

    The Level Up English Podcast

    Play Episode Listen Later Jul 16, 2025 44:19


    Send us a textThis is a fun episode where we look at some famous advertising slogans from different companies and analyse why they work so well, but also take from interesting English lessons from each one. We'll be learning things like alteration, oxymorons, and also some very smart wordplay that makes use of words that have multiple meanings.I'll also be sharing lots of phrases and terms that are used when advertising or talking about a product or service.Show notes page - https://levelupenglish.school/podcast333Level 3 is coming to Level Up English this August! Private coachingAudio lessons for busy peoplePronunciation & Writing feedbackBonus episodesClick here to claim your 60%! Be fast! Spaces are limited.Sign Up for Free Lessons - https://www.levelupenglish.school/#freelessonsJoin Level Up English - https://courses.levelupenglish.schoolBy becoming a member, you can access all podcast transcripts, listen to the private podcast and join live lessons and courses on the website.

    The Pete Kaliner Show
    NYC Mayoral candidate says he'll lie about supporting intifada (07-16-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 16, 2025 32:52


    This episode is presented by Create A Video – The Communist Islamist who won the New York City Democrat Mayoral primary, Zohran Mamdani, told high-powered business leaders yesterday that he would discourage the use of "globalize the intifada," but not the idea behind it. The intifada was a campaign of terrorism targeting Jews. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Charlotte's controversial sheriff draws a high-profile challenger (07-16-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 16, 2025 31:50


    This episode is presented by Create A Video – Former Charlotte-Mecklenburg Police Sgt. Ricky Robbins has announced he is running against Mecklenburg County Sheriff Garry "Not My Fault" McFadden in the Democrat primary. Robbins worked security for the Carolina Panthers for years and has been endorsed by three of the players already. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Trump ends "catch and release" of illegal aliens (07-16-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 16, 2025 31:33


    This episode is presented by Create A Video – After 25 years of a broken immigration system that would release illegal aliens into the country on the promise to appear for deportation proceedings at a later date, the Trump Administration has finally delivered on the promise to end the destabilizing practice. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Law Firm Marketing Minute
    Is This Law Firm Billboard Bad or Just Okay?

    The Law Firm Marketing Minute

    Play Episode Listen Later Jul 16, 2025 1:16


    The Real Build
    247. Print Isn't Dead: Building Community Through Advertising That Connects – with Jenn Wideberg Paradise Coast

    The Real Build

    Play Episode Listen Later Jul 16, 2025 30:48


    In this episode of The Real Build, I sat down with Jenn Wideburg, publisher of Paradise Coast Magazine, to talk about whether print advertising still has a place in today's digital world.We explored why it's not just about exposure, it's about building real, lasting relationships with your audience and advertisers.Jenn also shared what makes her networking events so powerful, and why the local community she's building is at the heart of everything she does.We covered:• Why quality advertising still works• The real ROI of long-term relationships• Building a connected local network• Making advertising more personal and impactful• How Paradise Coast is creating meaningful communityIf you're a business owner, marketer, or anyone trying to build a lasting brand, this one's for you.Guest Info: Jenn WidebergWebsite: https://citylifestyle.com/paradisecoastInstagram:⁠ https://www.instagram.com/paradisecoastcitylifestyle/?hl=enHost Info:CONNECT WITH ME ON SOCIAL MEDIA:▶︎ YOUTUBE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCxAdSxHN0dIXZPhA-6p1HYA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ INSTAGRAM | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/imbillreiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎FACEBOOK| ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/billy.reiman ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ LINKEDIN | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/bill-reim...⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ TWITTER | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ImBillReiman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠▶︎ WEBSITE | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rkreiman.com

    Industry Relations with Rob Hahn and Greg Robertson

    The Industry Relations Podcast is now available on your favorite podcast player! In this episode of Industry Relations, Rob and Greg tackle the thorny question of who should have access to real estate listing data. Prompted by a Wired article about college students using Zillow to assess classmates' wealth, Rob argues that the real estate industry should move some listing details—like interior photos and price history—behind a broker-consumer relationship. Greg pushes back, defending the value of open data and the impossibility of cleanly separating legitimate buyers from “random voyeurs.” The conversation dives deep into VOW rules, privacy, and what it means to be a consumer in 2025. Key Takeaways Prompt for the Episode – A Wired article reveals that young people are using Zillow to snoop on classmates' family wealth, raising privacy questions. Rob's Proposal – Rob suggests moving data like days on market, interior photos, and price change history to the VOW feed instead of IDX. VOW vs. IDX – They revisit the 2006 DOJ/NAR settlement that created Virtual Office Websites and debate whether its definitions still work in 2025. Who Is a “Legitimate” Consumer? – Rob proposes that anyone willing to speak to an agent qualifies, while Greg argues that even dreamers browsing for years could be future buyers. Advertising vs. Research Data – They attempt to draw a distinction between marketing information meant to attract interest and data meant to inform a buyer's decision. Barriers and Incentives – Greg warns that placing obstacles in front of consumers—even just requiring a lead form—might diminish site traffic and engagement. Portals and Traffic Obsession – Discussion of how Zillow, Realtor.com, and Homes.com measure success by traffic volume, and why reducing public data might not align with their incentives. Consumer Privacy vs. Industry Benefit – Rob argues that the industry has no obligation to serve voyeurs, while Greg questions whether we can—or should—attempt to limit access. A Potential VOW Framework – The episode closes with a thought experiment: Should consumers need to name an agent (or form a relationship) before accessing detailed listing info?   Links Wired Article  SNL Zillow Skit Reference Inman Connect Proptech Pre-Party    Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

    Ad Age Marketer's Brief
    How drug safety brand Overdrive Defense is marketing itself

    Ad Age Marketer's Brief

    Play Episode Listen Later Jul 16, 2025 22:04


    web3 with a16z
    11 Ideas for AI x Crypto

    web3 with a16z

    Play Episode Listen Later Jul 16, 2025 62:17


    with @rhhackett @SamBroner @skominers @liz_harkavy @CarraWu @jay_drainjr @mg_486662Today's episode is a special one. It's a round table on some of the most compelling ideas at the intersection of AI and crypto, sourced from members of the a16z crypto team. You're going to hear from builders, researchers, and deal makers who are all wrestling with the big question: How will these two powerful technologies collide, and what happens when they do?First, Investment Partner Sam Broner makes the case for giving AI agents universal identities. Then Research Partner Scott Kominers presents how crypto can provide AI with levels and layers of rich context. You'll also hear from Investment Partners Liz Harkavy on AI monetization models; Carra Wu on the next evolution of web crawlers; Jay Drain on proving personhood online; and finally, Security Engineer Matt Gleason on how crypto turns internet advertising on its head.This is a tour of big, fresh ideas that hint at what an internet of the near future could look like. For the full list of ideas, check out our recent AI x crypto crossovers package, which you can find at a16zcrypto.com.Timestamps(0:00) Introduction(1:44) Universal Identity for AI Agents(5:25) Why Crypto Makes a Difference(10:07) Context in AI: Memory and Interoperability(15:00) Vibe Coding Applications(19:32) Registries with Global Context(21:47) Honkaku Mystery Novels(24:13) Monetization Models for AI x Crypto(28:36) Overcoming Technical Challenges(31:34) AI Agents and the Rise of Web Crawlers(36:05) Collapse of the Social Contract(39:21) AI Bots and Blockchain Solutions(44:31) Proof of Personhood: Ensuring Human-ness(50:41) Future of Personalized Advertising(1:01:54) Final Thoughts***As a reminder, none of the content should be taken as investment, business, legal, or tax advice. Please see a16z.com/disclosures for more important information, including a link to a list of our investments.

    Sleep Tight Stories
    Hiro and the Family Secret

    Sleep Tight Stories

    Play Episode Listen Later Jul 15, 2025 21:46


    Thank you to those who asked for a story like this. Hiro is a curious young pup who thinks his parents are boring—Mama is a doctor, Papa is an accountant. But when he notices strange things happening at night, he discovers his family has an incredible secret! In this bedtime story, Hiro learns that heroes come in all shapes and sizes, and sometimes the most amazing people are right in your own home. Perfect for ages 4+ Sleep Tight!, Sheryl & Clark ❤️

    The Pete Kaliner Show
    Talking Berger and shrimp with Andrew Dunn (07-15-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 15, 2025 31:34


    This episode is presented by Create A Video – Can NC Sen. Phil Berger's primary challenger be more than just anti-Berger? Andrew Dunn, publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, joins me to discuss Sam Page's candidacy. We also hit on Sen. Thom Tillis' appearance on CNN and former Lt. Gov. Mark Robinson dipping his toes back into politics. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    The Mississippi Miracle proves what works for students (07-15-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 15, 2025 33:20


    This episode is presented by Create A Video – Mississippi and Louisiana have surpassed California and New York on reading and math scores - despite spending far less per pupil and being far poorer. The decade-long improvements in the Deep Southern states were also evident in minority students. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Dems take advantage of Epstein schism in MAGA-land (07-15-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 15, 2025 32:42


    This episode is presented by Create A Video – Democrats are suddenly VERY interested in having all the investigative files on Jeffrey Epstein released to the public... now that MAGA supporters are fighting over whether the Trump administration has fully disclosed the scope of Epstein's illegal activities. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Law Firm Marketing Minute
    Which Word Is Better for Your Legal Ads

    The Law Firm Marketing Minute

    Play Episode Listen Later Jul 15, 2025 1:12


    Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

    Next in Marketing
    Snap's CMO Grace Kao: Beyond Social Media - Connecting Audiences, Brands & Developers

    Next in Marketing

    Play Episode Listen Later Jul 15, 2025 23:33


    Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovative features like Promoted Places on the Snap Map and opportunities for brands in Chat, emphasizing the platform's ease of use and its appeal to a generation valuing real self-expression.

    Fohrcast
    How Small Creators Can Use Fohr To Make Money

    Fohrcast

    Play Episode Listen Later Jul 15, 2025 12:32


    In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow.In The Final Final, James tries to name some Drake songs.

    The Marketing Architects
    Selling in Marketing Effectiveness with Simon Peel

    The Marketing Architects

    Play Episode Listen Later Jul 15, 2025 38:55


    Getting marketing effectiveness principles to stick at major companies is harder than proving they work. Even when the data shows brand activity drives 65% of sales, internal structures and human psychology work against long-term thinking.This week, Elena and Rob are joined by Simon Peel, managing partner at The Other Lot and former Global Head of Media at Adidas. Simon shares how Adidas discovered that brand activity was driving 65% of sales across all channels, not the digital performance marketing in which they were heavily invested. He reveals the internal battles, years of education, and structural changes needed to make effectiveness principles stick at large organizations.Topics covered: [01:00] Why Adidas publicly admitted their digital advertising mistakes[10:00] The marshmallow effect and why humans default to short-term thinking[16:00] Differences between US and European adoption of effectiveness principles[20:00] Why measurement needs econometrics, randomized tests, and attribution[26:00] How light buyers drove 80-90% of revenue at both Adidas and Haleon[30:00] Why AI will perpetuate bad media buying practices  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2019 MarketingWeek Article: https://www.marketingweek.com/adidas-marketing-effectiveness/2019 Institute of Practitioners in Advertising Video: https://www.youtube.com/watch?v=rbT8TqBUgOsSimon Peel's LinkedIn: https://www.linkedin.com/in/simon-peel-28a83215/?originalSubdomain=uk Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

    Stuff Mom Never Told You
    Monday Mini: The Messy World of Weight Loss Advertising

    Stuff Mom Never Told You

    Play Episode Listen Later Jul 14, 2025 13:32 Transcription Available


    For a variety of reasons, there has been an absolute avalanche of ads for weight loss focused GLP-1s. However, a lot of them are not vetted and make a lot of unsubstantiated claims. We shine a light on what's going on.See omnystudio.com/listener for privacy information.

    Sleep Tight Stories
    ✨Short Story✨ Bruno and the Brilliant Catch

    Sleep Tight Stories

    Play Episode Listen Later Jul 14, 2025 12:23


    Thank you to those who requested this story. In our short story, Bruno the Bear is tired of being known as the clumsiest animal in the Canadian forest. When he finally manages to catch something impressive—a plump ptarmigan—he can't wait to show off his amazing accomplishment to everyone. But when his friend Rusty the Fox seems more interested in discussing the weather than admiring Bruno's prize, things don't go quite as planned. Perfect for ages 4+ Sleep Tight!, Sheryl & Clark ❤️

    School of Podcasting
    Are Big Companies Poisoning Podcasting?

    School of Podcasting

    Play Episode Listen Later Jul 14, 2025 48:52 Transcription Available


    Are Spotify and YouTube poisoning podcasting?I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Velvet Sundown which has six figure streams. Why are AI Bands better than real musicians?They don't get sickThey don't complain about not getting paidThey can provide more music, more frequentlySo if the world starts to accept AI artists, if you're Spotify, why wouldn't you introduce an AI podcaster to deliver an evergreen topic? Spotify could promote it to make it popular and then run advertising against it and not have to worry about splitting the revenue with a podcaster.Both YouTube and Spotify entice you in with free services, and then once you grow dependent on them, they can do whatever they want and you don't have a lot of control. If you say the wrong thing, you're kicked off the platform. Rosanne Barr (who is Jewish) for saying something deemed hate speech about Jewish people while she is herself Jewish. It was Sarcasm. Rosanne started her career as a comedian. Big Companies Often Put Profit Over Doing the Right ThingPurdue Pharma has been accused of mislabeling opioids that lead to lots of overdoses. Johnson and Johnson faced lawsuits about cancer and talcum power. Wells Fargo was fined millions for having employees open millions of account without the customer consent. I could go on and assemble a very long list. Just keep your eyes open, and watch as these companies that have come into podcasting with free offerings to interrupt the space, take control and bend it to suit their needs (not those of the host or the listener).Sponsor Magnet Book ReviewThe Ultimate Book on Sponsorships/Partnerships, "Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships" by Jusin Moore. It is THE book for those looking to create partnerships with brand (not just a one time payment). he book shows you how to find out who to talk to, what to say, how to say it, and to overdeliver to they keep sponsoring the show. The audio book has bonus content that was very cool as you hear people talking about putting the strategies into practice. You can get it on Audible if you're more of a listener than reader.Takeaways: If you're hunting for sponsors, check out the book 'Sponsor Magnet' - it's a game changer. Podcasts don't need to follow trends; old-school content is still valuable and effective. Big corporations could ruin podcasting, so let's just not invite them to the party. YouTube is saying things that make no sense. A CD is not a cassette. Spotify seems to have issue always delivering all the facts about their activities.Hashtags no longer carry any clout on instagram per Brock JohnsonA podcast is audio, video or pdf delivered via RSSPodcasting existed before people put in advertisements, and it will exist if advertising goes away. Advertising is ONE way to monetize.Links referenced in this episode:schoolofpodcasting.com

    The Pete Kaliner Show
    President Autopen claims he approved every autopen pardon (07-14-2025--Hour1)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 14, 2025 32:42


    This episode is presented by Create A Video – The New York Times is out with a report defending former President Joe Biden's prolific use of the autopen to sign thousands of pardons and commutations in the final hours of his first term. But it might actually be more harmful than helpful to Biden World. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Dems are hot for ICE violence fetish (07-14-2025--Hour2)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 14, 2025 34:17


    This episode is presented by Create A Video – Federal agents enforcing immigration law are seeing a massive increase in violent attacks against them. The leftist violence is being encouraged by Democrat leadership who are incapable or unwilling to call for calm. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Pete Kaliner Show
    Trump's NATO win, Russia threat, and jobs numbers (07-14-2025--Hour3)

    The Pete Kaliner Show

    Play Episode Listen Later Jul 14, 2025 32:41


    This episode is presented by Create A Video – President Donald Trump announced NATO nations would buy weapons from America and slap tariffs on Russia if it doesn't agree to a Ukraine ceasefire deal within 50 days. Also, more American-born workers got jobs under Trump in his first 6 months. Meanwhile, foreign-born workers lost jobs. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

    The Agile World with Greg Kihlstrom
    #703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

    The Agile World with Greg Kihlstrom

    Play Episode Listen Later Jul 11, 2025 28:36


    Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.Today we're going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or without cookies. To help me discuss this topic, I'd like to welcome Jaysen Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of VP, Global Head of Product Marketing and Analytics at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn't just interesting—it's essential. Resources RTB House: https://www.rtbhouse.com https://www.rtbhouse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company