Podcasts about Advertising

It has been a tough year for many working in media. Jobs appear to be shrinking amid AI transformations and cost-cutting drives necessitated by struggling or transitioning business models.WPP has cut its head count by 7,000 in the past year. Omnicom's acquisition of IPG will lead to “cost synergies”, which also translates to potential redundancies, and similar consolidations are expected to come to the TV market. Meanwhile, publishers continue to get squeezed by Big Tech via the development of AI search, and Big Tech itself is also replacing many of its workers, especially at the entry level, with AI.We view our mission at The Media Leader in part as being as helpful as possible to the industry in which we serve. With that in mind, we wanted to open the conversation about redundancy and see if we could help impart advice on those affected or feeling precarious.Annabel McCaffrey leads the Advice Line team for NABS, the ad industry's wellbeing charity. Last year, NABS received a record number of calls from those in distress, including a 39% year-on-year increase in calls for redundancy support.We asked our readers and listeners to send in their questions on the topic of redundancy and related topics, and host Jack Benjamin put those questions to McCaffrey.Highlights:1:49: Characterising the current state of adland5:21: Is AI replacing jobs, particularly at the entry level? Are jobs applications even being viewed by humans anymore?15:05: Advice for putting a CV together, networking22:53: How redundancy impacts people at different ages39:07: How can organisations do more to support staff and achieve buy-in for mental wellness efforts?Related articles:What to do if you've been made redundant: Tips from expertsWPP cut 7,000 jobs over past yearWhat I learnt from redundancy early in my careerDealing with redundancy---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

President Donald Trump signed a memorandum directing Secretary of Health and Human Services Robert F. Kennedy Jr. to take action on pharmaceutical advertising. The United States is one of only two countries in the world that allow pharmaceutical companies to advertise directly to the consumer. The other one is New Zealand.

This episode is presented by Create A Video – Kimberly Owens, the Democrat candidate for Charlotte City Council in District 6, called for a "bipartisan conversation around what it means to be a healthy society." After confronted with social media posts her husband made saying Charlie Kirk "deserved to die" and "I'm glad he's dead"... she shut down the conversation. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – After the murder of a Ukrainian refugee on the Charlotte light rail line, local officials say they'll be adding more security and police officers at the stations. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Four men with lengthy criminal records are arrested for the murder of a 4-year old child. Another man is arrested for the murder of a man in Uptown during the lunch hour yesterday. Another arrested for murder in East Charlotte. And another career criminal just beat a murder rap. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

The Investing Power Hour is live-streamed every Thursday on the Chit Chat Stocks Podcast YouTube channel at 5:00 PM EST. This week we discussed:(00:00) Introduction(01:06) Nvidia's Strategic Investment in Intel(03:08) The Semiconductor Supply Chain Dilemma(10:21) The Future of Intel and TSMC(22:21) Airbnb's Growth Strategies and Advertising(31:57) Mark Zuckerberg's $600 Billion Commitment(36:31) Mortgage Payment Searches and Economic Indicators(40:48) Federal Reserve's Interest Rate Decisions(52:46) Fraud Watch: Trevor Milton and RCI Hospitality(01:04:49) Remitly's New Subscription Model and Market Strategy*****************************************************JOIN OUR NEWSLETTER AND CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************Fiscal.ai is building the future of financial data.With custom charts, AI-generated research reports, and endless analytical tools, you can get up to speed on any stock around the globe. All for a reasonable price. Use our LINK and get 15% off any premium plan: ⁠https://fiscal.ai/chitchat *********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits. YouTube announced new ad tools that will give creators more power to curate sponsorships across their content libraries. Read how YouTubers are becoming more like traditional media networks. And a tax change set for 2026 threatens the future of free agency food. Get the info on how lunches might become the next differentiator for recruiting talent. Dig deeper on the topics mentioned in this week's episode: ~Everything to know about AI search ads ~Inside Perplexity's ad test ~Answer engine optimization tips ~Listen to Grillo's CMO on the importance of experiential activations

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Spoiler alert: The physical store is an experiential platform that can tap into retail media network ad spending projected to reach $100 billion by 2026. In a digital marketplace, dynamic advertising platforms leverage AI-powered analytics to capture real-time customers. Walmart gets it and its Connect media platform is driving 12 percent of their profits. Join Shelley and David Simon, EVP of Advertising for Mood Media and President of Vibenomics, as they discuss how market pressures, including tariffs, are accelerating retail media strategies for high-margin revenues. They reveal how retailers can build retail media empires that seamlessly blend physical and digital customer experiences, unlocking goldmines of analytical data that are passing traditional retailers by.Special Guest: David Simon, EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

Create Something Amazing™ S5Ep02: Fast Binders!Nascar loves Sneller and Sneller means Faster.. sooooo.. you figure it out!  Sneller makes every customer feel like their ideas are amazing.. and then with ridiculous speed and attention to detail brings the vision to life!  Ready To Be Amazed?™Sneller...The Original and Best. Invest in Success! Your marketing ideas, made quickly in the USA, improved with our expertise, enhanced with lightning fast communication and zero stress.READY TO CREATE SOMETHING AMAZING?™Listen here and watch on YouTube, Vimeo and more.www.snellercreative.comSneller creates Unique Marketing Collateral that makes YOUR business memorable!™Good Things Come In SNELLER Packaging!™#sneller #snellercreative #snellercreativepromotions #madeinusa #packaging #marketing #branding #promotion #advertising #custom #creative #unique #custompackaging #promotionalpackaging #presskit #prkit #marketingkit #productlaunchkit #saleskit #influencer #unboxing #swag #promotionalproducts #logoproducts #printing #binder #ringbinder #custombinder #folder #notebook #presentationfolder #pocketfolder #prototype #nascar #faster #ridiculous #snellermeansfaster #usa

This episode is presented by Create A Video – More stories of cops arresting criminals and the court system releasing them - leading to further victimization. I welcome Democrats' willingness to hire more police. But until the (Democrat) magistrates and judges stop turning dangerous people loose, the constant stories of repeat repeat criminals victimizing people won't end. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – WBT legend John Hancock drops by to chat at the blood drive. Plus, legacy media ignores the Arctic Frost scandal under the previous administration's FBI that targeted dozens of Republican organizations and individuals. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Jimmy Kimmel, a late night host who is unfunny, has been suspended indefinitely after lying to his audience and prompting a backlash from affiliate TV stations. Democrats and the media (but I repeat myself) are very mad and, after years of de-platforming conservatives, are now concerned about de-platforming. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Album 7 Track 16 - Health is the True Wealth w/Scott RobinsonWe have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! Here are a few key takeaways from the episode:Always be your authentic selfBe Proactive - Act AccordinglyDon't chase the moneyLean into tech - but be knowledgable about itPay it forwardStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

In this episode, which first aired last February, Campaign's Luz Corona and Leslie Blount went "off-site" to visit the Nespresso office in New York City's Herald Square and chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. Padula shined a light on how Nespresso integrates purpose into every aspect of its business, from empowering farmers through beekeeping initiatives to driving trust in recycling programs. The group explored the influence of celebrity ambassadors such as George Clooney and now Eva Longoria, the power of experiential marketing as seen in its then-recent Grand Central activation and how luxury is evolving to be more about accessibility than value today. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

My guests are Valerie Graves and Toni Borrero , Pioneers in the World of Advertising for Women of Color. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

In this mini series where we take a look back to our guest's mistakes they have shared, we have Patrick Collister's marketing mistake.Everyone makes mistakes in their marketing careers, but few are willing to discuss them openly. In this refreshingly candid conversation, our guest reveals how a seemingly catastrophic career move - joining a French-owned direct marketing agency as creative director – became an unexpected turning point in their professional journey.The position seemed promising on paper, but reality proved harsh. Billed at £1,000 per hour, Patrick found themselves in the peculiar position of being too expensive for account directors to utilise in client meetings. "Not a single account director wanted me to go to a single meeting with their clients because I was going to massively damage their numbers," they explain. This structural dysfunction made success impossible, leading to termination after about a year – "a blessed relief to both parties."What makes this story compelling isn't the failure itself, but the unexpected benefits that followed. This career detour exposed our guest to direct marketing precisely as digital transformation was revolutionising the field, turning what was once dismissively called "folding shit" into the foundation of modern advertising. "If you haven't got a URL and if there isn't a whole series of consumer experiences that comes out of your communication, then you're a bloody idiot," our guest notes, highlighting how direct marketing principles have become fundamental to all effective advertising.You can listen to Patrick's full episode hereIs your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

This episode is presented by Create A Video – The murder of Charlie Kirk is shining a light on the tactics of Leftist groups that have been using fear, intimidation, and violence to suppress dissent and avoid prosecution for their illegal behavior. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Prosecutors in Utah have revealed text messages and evidence showing the assassin who killed Charlie Kirk planned the attack for a week and confessed to his boyfriend. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – After a federal lawsuit was filed against Mecklenburg County Sheriff Garry "Not My Fault" McFadden, the embattled incumbent released a bizarre narcissistic video saying he was betrayed. He said "betrayed" a lot. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Connected TV is no longer just a buzzword in the ad world — it's where the industry is being reinvented. Audiences aren't just watching differently; they're shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that's helping marketers meet these shifts head-on.In this episode of The Big Impression, Roku's VP of advertising, marketing & measurement, Sarah Harms, explains why the company is uniquely positioned as a publisher and an operating system. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're talking about how streaming and connected TV are transforming not just how we watch, but how brands connect with audiences.Damian Fowler (00:17):Our guest is Sarah Harms vice president of advertising, marketing and measurement at Roku. She leads the strategy behind Roku's advertising business, helping brands tap into streaming's growing audience while building smarter measurement tools along the way.Ilyse Liffreing (00:32):Before Roku, Sarah built her expertise across both the buy and sell sides of the industry with leadership roles at Microsoft XR and wpp giving her a unique perspective on how ad tech data and storytelling all come together on Connected tv.Damian Fowler (00:49):We'll talk about how Roku's helping brands of all scientists meet new viewer behaviors, build more effective campaigns, and push the creative boundaries of what's possible on CTV.Ilyse Liffreing (01:00):So let's get into it.Damian Fowler (01:03):So Sarah Roku is in a pretty unique spot right now, right? Between entertainment and ads with this latest brand or measurement move, what got it started? Was there an insight or audience need that really stood out to you?Sarah Harms (01:17):Yeah, so in my role I run ad marketing and measurement. So much of my job is us as a marketer, so marketing roku's, advertising proposition, but also in support of our marketers. And so that makes my job very fun. And so a lot of this conversation today, I'm going to go back and forth between my job as a marketer, but also my job in B2B advertising of driving marketers results on our platform. Something that's really fun about Roku is that we're a publisher, but we're also the largest operating system in the us. We see consumers come through our front door to get to the content they know and love and care about. And so that gives us a really rich canvas for supporting some of our marketers initiatives. And so for example, the Super Bowl was very fun for us, whether it was using our platform to drive traffic to Tuby or to build really fun brand experiences on our canvases.(02:13):So we had, when Sally met Hellman's and we had Hellman's and Roku City and we had the Super Bowl ad and a really lovely zone destination to drive shopping and drive purchases of Hellman's mayonnaise, which you really wouldn't expect from a television advertising experience. And so I think that was a fun one from us in supportive marketers. And then a whole part of my job is making sure our advertisers really know about the Roku experience. And so while it's B2B, it would be silly not to address them in a B2C capacity because our marketers could also be customers, the need to understand the value of the Roku experience even if they don't have a televisionDamian Fowler (02:53):From ro. Once you realize your customers could be businesses, consumers, or both, how did that shift your strategy? Did it change the way you approach things?Sarah Harms (03:01):I think it's just strategic use of our resources and a strategic use of our messaging. We certainly think the Roku experience as an operating system is delightful and easy and intuitive. We talk about how your mother-in-law can set it up herself as the example we always use. And so we certainly want our advertising customers to know that too because it really is a beautiful, elegant experience for advertising as well, for watching content.Ilyse Liffreing (03:28):So you've got such a big range of advertisers from big Fortune five hundreds to D two C brands to B2B. How do you build campaigns or measurements that flex for either of them but still stay true to your own approach?Sarah Harms (03:44):Great. So I'll address that as a speaking to the advertising community part of my job, we certainly are on a journey to evolve our strategy to be more flexible and meet our customers where they want us to be, whether it being in their buying platforms of choice or providing optionality to a D two C customer by giving them a very lightweight, intuitive self-service platform like Roku Ads Manager. And so I think a lot of it from a measurement standpoint is doing some education. I think some of the questions were ground around CTV is still somewhat new, but I don't know if it's new, but it's certainly new in the eyes of performance. And so it's a lot of education about how we can enable customers to drive true outcomes using connected television. And so whether it's ad manager or unique measurement integrations, shoppable formats, we really try to address all of thatIlyse Liffreing (04:36):Now. Streaming's completely changed how people watch from binging to co-viewing and basically everything in between. How do cultural or data trends help shape what you're doing on the platform?Sarah Harms (04:48):Yeah, I mean it's been so interesting to see it change even since the pandemic. I think for a long time CTV was synonymous with SVOD or subscription video on demand. We're very much seen that is not the case anymore. A majority of our households are using some form of A VOD, we're advertising video on demand. And so that trend coupled with live sports coming into CTV and streaming, it's really just driven a whole new slew of opportunities for advertising. And so off the back of that, that's more addressable, more accountable television because it is connected television. And so that's been fun from a education standpoint, it's been fun from a how do we enable our platform to address that and also how do we educate our customers from a measurement standpoint.Damian Fowler (05:37):So what's the ad experience like on Roku? You mentioned CTV and it sounds like there's a pretty wide mix of formats. Can you break that down a little more?Sarah Harms (05:46):I'd love to because I think that's again, where my role as a B2B marketer, it's of course helpful to inform our clients about our experiences then they might not have a Roku device or television. And so we think about our business in really two core buckets. We have the Roku experiences, which is our beautiful ui, so native home screen units, they're customized, they're elegant, and we have some of our more kind of viral experiences like Roku City, which is fun and delightful. We're now doing brand integrations there. But then on the other side, we're also a very scaled publisher. So the Roku channel continues to climb Nielsen's Gauge in terms of total TV content time. And so that is allowing us to be a very kind of open interoperable, performant publisher as well with standard video that's available programmatically. It's available with unique measurement integrations, and that's really our ecosystem being an interoperable partner in the space.Ilyse Liffreing (06:43):Roku City is that fun, animated screensaver, very purple that a lot of people see on their TVs. Can you tell us a little bit about it and the kinds of brands you're partnering with there?Sarah Harms (06:54):Yeah, so this has just been something really fun that's taken off. So Roku City is our interactive screensaver and people love it. I don't know if you see it every day, but it's cute, it's fun, it grabs your attention. We see that it's tweeted about every 12 minutes, so it is a viral experience and so much so that really our advertisers challenged us to think about it differently. And so now we have really a variety of advertisers coming into Roku City. So I gave the Hellman's example. We had Taylor Swift in Roku City. And so it's really just a fun, unique, totally differentiated advertising experience, but we tie it all to the rest of our assets.Damian Fowler (07:36):I heard somebody say this morning, performance media is kind of the baseline. Now with that in mind, how do you think about measuring engagement across all these different touch points that we've been talking about?Sarah Harms (07:46):Yeah, I mean, so much of my job on the measurement side of the house is education. And I think the challenge is that performance is in the eye of the beholder and CTV is still bought via a very different group of personas from a legacy television buyer all the way to someone that had been in social API partners and dipping their toe into CTV. And so performance is required, but it's really a matter of educating them on what that means to them and supporting them in their efforts. But what's great about CTV is its big beautiful television, but with all the addressability and accountability of digital.Damian Fowler (08:23):And on that point though, what is it that linear TV buyers still don't quite get about CTV?Sarah Harms (08:29):I think it's the ecosystem aspect of it all. I think television in the past was measured by a couple companies with a couple KPIs or just reach. And so I think this is where CTV has really unlocked really turnkey, always on easy to optimize measurement. That's very exciting.Ilyse Liffreing (08:48):So one thing we like to do on the show is pull our takeaways from the big campaigns. Are there any KPIs or success stories from the campaigns running on Roku that stand out to you?Sarah Harms (09:00):Yeah, so I think what's been fun is we see that we have opportunities for really kind of all verticals. Obviously Roku is born out of the media and entertainment industry, but we've expanded there. And so we really do have kind of a playbook for each vertical, but auto specifically comes to mind, which is a really exciting one. You don't really think of performance and auto on tv, but we've built kind of beautiful experiences like showrooms where you can configure cars, sign up for test drives. And so I think we've really changed the narrative there in terms of driving actions for that vertical all in a very big, beautiful, elegant canvas.Damian Fowler (09:37):Are there any other kind of surprises from your takeaways in terms of like, oh, that's popping. I never expected that.Sarah Harms (09:44):So for me, I don't carry a wallet. My phone is my wallet. And I think if you told me that five years ago, I would've never believed you. Similarly, I don't think anyone thought they'd be shopping with their television. That happens every day on our platform, and I think it's because of clients testing with us, but also it comes back to us as an operating system. And really our remote, it's a few buttons. It's really easy. We have a direct relationship with our customers from a billing perspective. And so the same way Apple Pay is just so easy now you can shop from your tv, which again seems insane, but maybe we'll be here in a couple years and we'll see so much direct shopping from televisions.Ilyse Liffreing (10:23):What about the interest from B2B brands? It just feels like that sector is really exploding across all categories, but CTV particularly.Sarah Harms (10:33):Yeah, I mean so much of my job as a B2B marketer is a lot of education and a lot of really, so much of our reframing away from being a walled garden to more of an open collaborative partner. And so much of it is doing, we talked in the press about our change away from doing a big new front event. We did more kind of small customized dinners instead just to make sure there is a very direct touch point, but also specifically cater to each client's needs. And so I think that's been more of our approach of making sure we do pointed conversations to address the nuances and needs of each customer.Ilyse Liffreing (11:12):And how was that new approach for you this year? I know a lot of brands are doing things a bit differently at the fronts. How did it go on your side?Sarah Harms (11:21):I think for us it's knowing the value of us as the operating system and having great content, but not being these content giants that have millions and millions and millions of dollars to spend on content. And so they should do a big show for us. We drive traffic to the big show. And so I think it was more about, yes, of course, talking about our amazing content and brand integrations there, but also acknowledging the integrations that each customer wanted, the platforms each customer wanted, and what we're doing for each of them in a really kind of catered way versus such a one to many message.Damian Fowler (11:57):You mentioned content earlier. Are you seeing any particular trends now? Anything that's really driving interest from certain categories or marketers?Sarah Harms (12:06):So we have our Roku originals, and we do very well in kind of holiday and home as you can expect, but I think this year in Cannes, you won't be in a meeting like this without talking about sports. And so we have sports rights, yes, but again, the value of the operating system, we've built sports zones to help make sport discoverable and findable. I always use the example of my husband's great Uncle Joe, diehard Yankees fan, can't find a Yankees game because it might be on four different places in five days. And so how can Roku as an operating system help in that regard? And so I think Roku is invested a ton in our infrastructure of driving curation of sports, but also we're very invested in what we call challenger sports, so National women's soccer league volleyball, stuff like that where they have really these die hard fan bases and they just want to find it. We're the destination to help them.Damian Fowler (13:01):We keep hearing it's not just about mass reach anymore, it's really about how well the audience, and the better you understand them, the better this whole thing works for both the platform and the advertiser. How do you see that playing out right now?Sarah Harms (13:13):Yeah, and they're loyal. They're diehard. They're big spenders sometimes. And so you want to kind of associate with yourself with such a kind of amazing, loyal fan base that's just so passionate about the sport.Ilyse Liffreing (13:26):So we have some quick questions for you now. So first of all, you've led both creative and analytical teams. What is one timeless truth about great advertising that cuts across both sides?Sarah Harms (13:41):First of all, it's a very fun aspect of my job having both kind of the marketing team and the measurement and analytics team. Two very different personas, but brilliant in their own ways. And so much of my focus since being here is making sure they're working together versus kind of two ships in the night with their own functions because we certainly have such amazing data, so we should use that to speak to the marketplace in a smart way. And so I think that's been really fun. I think they're getting to know the other side of the house and the creative thinkers versus the analytical thinkers like me pushing them to work together has been very fun. And I think with that in mind, a data informed approach is key. And so that's what really drew me to Roku was that opportunity of just this amazing data set that we have that we can use to optimize, but also to tell our story in a more elegant way.Damian Fowler (14:33):Now since you joined Roku, is there a favorite data point or piece of feedback that's really stuck with you?Sarah Harms (14:38):Yeah, well, I think what's interesting about my job is I should have been informing people like myself about the value of Roku. Before the process started of being recruited, I had a pretty antiquated view, the Roku advertising offering. So that's something that in getting here and in going through that process I learned so much more. I think my favorite might be that any given month, we see a user come through our front door about 25 days a month. And so that is an advertising opportunity to message our amazing footprint. But we see that on average an individual app is seven, maybe eight times a month. And so if you think about that, the reach potential, but also just the consumer habit of using our devices and seeing the messaging from our brands, I think is so compelling and something that really we're massive as it relates to our OS and footprint. And so we've designed these beautiful experiences to really account for that.Ilyse Liffreing (15:36):Now, Roku really helped pioneer the modern CTV ad experience. Is there a moment that's made you step back and think, wow, look how far the medium and your team really has come?Sarah Harms (15:49):I think the fact that the Super Bowl was really such a success story for streaming, I think we never thought the Super Bowl would be at that level, but it was streamed and it really streamable and really without a hitch, I think we've seen some live streaming events and there were some issues. I thought it was very well done. We were happy to support it. We drove some amazing traffic to Tubi. And so I just think 10 years ago, we never thought that would be the case. And so that's just been a fun thing to think about that and the Olympics and the Olympic zone that we built, just really elegant experiences and just changing television has been fun.Damian Fowler (16:32):And that's it for this edition of The Big Impression.Ilyse Liffreing (16:35):This show is produced by Molten Hart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Damian Fowler (16:41):And remember,Sarah Harms (16:43):A data informed approach is key. And so that's what really drew me to Roku.Damian Fowler (16:47):I'm Damian, and I'm we'll see you next time.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me. 

On this episode, Luker also talks about what Grillo's looks for in partnerships.

914INC Magazine's Best of Business celebration took place on Thursday, September 11, at the Royal Regency Hotel in Yonkers, shining a spotlight on the outstanding accomplishments of Westchester's thriving business community. The event brought together local business leaders and professionals for an evening of networking, recognition, and celebration, highlighting top companies across a range of B2B categories. Guests enjoyed the opportunity to connect with peers, exchange insights, and honor the innovations and achievements driving the region's economy. Westchester Talk Radio host Bob Marrone added an engaging element to the evening, interviewing notable figures including Scott Damashek, President of National Advertising and Printing, who shared his perspective on business success in Westchester.

If there are two topics medical marketers can't get enough of, it's GLP-1s and the ongoing crackdown on DTC pharma ads. This week's episode of the MM+M Podcast delves into what happens when patients stop taking GLP-1s as well as how the first week of the Trump administration's enhanced enforcement of restrictions on DTC pharma ads has gone.To start the episode, reporter Heerea Rikhraj brings us a conversation with Dr. Innocent Clement, CEO and founder of CIBA Health, about what happens after people stop taking these powerful, life-changing drugs as well as what medical marketers can do to fill the gap for education.And for our Trends segment, we analyze the Trump administration's proposed crackdown on DTC pharma ads and how an ad for AstraZeneca's at-home flu vaccine led to a warning letter from the FDA. Music: “Deep Reflection” by DP and Triple Scoop Music. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is presented by Create A Video – Public outrage and righteous anger are often necessary to spark action from elected leaders. Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer and discusses the murders of Iryna Zarutska and Charlie Kirk. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – We join the Utah Country District Attorney announces the charges filed against the man who killed Charlie Kirk. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Charlotte-Mecklenburg School Board Member Melissa Easley doubled down on her anti-Charlie Kirk post - where she spread the lies circulating on the Left about what Kirk said on various topics. So, I take the opportunity to play the ACTUAL quotes. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Scott Kerr sits down with Luca Fuso, CEO of Cassina, the renowned nearly century-old luxury Italian furniture brand that blends tradition, innovation, and collaboration with world-famous architects and designers. Luca discusses how Cassina pioneered innovative industrial production methods that fused craftsmanship and advanced technologies and how its long history of collaborating with the masters like Le Corbusier, Gio Ponti, Philippe Starck, Charlotte Perriand became crucial to its brand identity. He also talks about Cassina partnering with luxury Italian fashion houses on exclusive products or installations, the 'Cassina Perspective' philosophy that defines its creative vision, how Cassina actively shapes the discourse around design, and monitoring the impact of cultural shifts on our living spaces. Plus: Impact of the U.S tariffs on Cassina's businessFeaturing: Luca Fuso, CEO of Cassina (cassina.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

Episode #197 of the Last Call Trivia Podcast begins with a round of general knowledge questions. Then, we're heading to the danger zone for a themed round of “Hazardous by Nature” Trivia!Round OneThe game kicks off with a Characters Trivia question that asks the Team to identify a character based on two A-list actresses who have played her.Next, we have a Words Trivia question about a business-related word that takes its root from French.The first round concludes with a Food Trivia question about Raffaele Esposito, widely considered the “father” of a modern Italian dish.Bonus QuestionToday's Bonus Question is a follow-up to the Food Trivia question from the first round.Round TwoWhat's life without a little risk? We're busting out the HAZMAT suits for today's theme round of “Hazardous By Nature” Trivia!The second round begins with a Plants Trivia question about weeds that have been known to bring harm to agriculture, ecosystems, humans, and animals.Next, we have a Companies Trivia question about the oil and gas corporation that is responsible for the most single-use plastic pollution on Earth.Round Two concludes with an Animals Trivia question that asks the Team to name an invasive freshwater fish given its two main species.Final QuestionWe've reached the Final Question of the game, and today's category of choice is Advertising. Are you ready for it?For today's Final, the Trivia Team is given a list of four memorable advertising questions and asked to name the companies that used them.Visit lastcalltrivia.com to learn more about hosting your own ultimate Trivia event!

Comcast has filed a lawsuit in Thurston County Superior Court challenging Washington's new sales tax on advertising services, arguing it discriminates against internet-based ads in violation of federal law. The tax, part of Senate Bill 5814 signed by Gov. Bob Ferguson, is projected to raise billions but could be struck down, imperiling state budget plans. https://www.clarkcountytoday.com/news/comcast-lawsuit-argues-new-washington-tax-on-advertising-is-illegal/ #Comcast #WashingtonState #AdvertisingTax #StreamingServices #InternetTaxFreedomAct #SenateBill5814 #DigitalAdvertising #StateBudget

I'm not a very knowledgeable man. The WNBA playoffs start September 14th, and YouTube is desperate for me to watch. And, I bought the manager's special pork at the store because "Big Pork" told me to. Enjoy.New episodes are released every Tuesday (because the trains run on time here). If you want to interact with the show, we have a voice mailbox. Call 818-336-1146 and leave feedback, or just complain, and maybe I'll use it in a future broadcast.https://www.icancomplain.comTEXT THE RAINWATER HOTLINE

Get Q4-ready in minutes. Jeremy Packee and Emily Anderson break down August's biggest ad-platform shifts. Google's loyalty integrations, AI-first ads (AI Mode/AI Max), new PMax transparency + Asset Studio, Microsoft's premium streaming buys, and Meta's new Instagram “Follows” metric.Top takeawaysSwitch on loyalty perks + the new optimization goal to boost repeat buyers.Test AI Max via native experiments; keep sitelinks/brand guidelines tight.Audit PMax's new channel/cost views and Search Partner transparency; add smart exclusions.Cut waste with Shopping audience exclusions; pilot Microsoft streaming; report IG Follows growth.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from August. 

This episode is presented by Create A Video – Legendary broadcaster Bill O'Reilly joined me to discuss his latest book, Confronting Evil, and the rise of evil across the world - from Charlotte's light rail murder to the assassination of Charlie Kirk. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Recent studies show a disturbing trend in the way the political left and right see each other. And the trend is an increasing acceptance and justification for violence. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. She joined me to talk about the assassination of Charlie Kirk. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This Week: Saul Colt, Craig Daitch, and Jerlyn O'Donnell join Bob to discuss pharma under scrutiny, woke-baiting, the promise of RSL, Google's partnership with Criteo, plus this week's #FairFailFoul.

In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth.Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity. He also gives actionable advice on advertising, keyword research, and using data to boost sales.Topics discussed in this episode:  Why building a brand is crucial for long-term growth. What goes wrong when brands don't plan for a launch. How to differentiate your brand in a crowded market. What to do before your product launch on Amazon. How to optimize your product listing for customers and search. Why good design and imagery are so important. What advertising strategies to use for a new product. How to use a launch strategy for early sales success. What the four pillars of holistic growth are. Why investing in growth is essential for business. Links & Resources Website: https://myamazonguy.com/YouTube: https://www.youtube.com/myamazonguyLinkedIn: https://www.linkedin.com/in/noahwickham/X/Twitter: https://x.com/myamazonguyGet access to more free resources by visiting the show notes at https://tinyurl.com/44c74nhf______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Helen Delaney first went viral when police smashed the window of her car. She is a sovereign citizen who has spent years causing danger to Scott Murrin’s family. From putting trackers on his kids and hiring security for his wedding to years in court, Scott joins Gary Jubelin to share the insane lengths Helen - the mother of his children - has gone to alongside other sovereign citizens. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok. See omnystudio.com/listener for privacy information.

What happens when you try to change something that customers know and love? Cracker Barrel had something unique to offer its customers. Established in 1969 and filled with vintage Americana, the “Old Country Store” offered customers a warm and cozy atmosphere to gather with family and friends. Now, over 50 years later, Cracker Barrel has decided it is time for a rebrand. From a logo refresh to restaurant revamps, Cracker Barrel is taking on a modern look and feel. Join Mark and Lorraine for this week's episode of the Brand Shorthand podcast as they dive into Cracker Barrel's rebranding journey.  Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

In this episode, Traci sits down with powerhouse media executive Andrea Deaver, Vice President of Advertising at the Austin American-Statesman, whose 20+ year career has shaped the way Central Texas consumes and connects through media.Andrea takes us behind the curtain of her rise from sales trailblazer to VP at major media companies like Gannett, sharing the pivotal moments that molded her bold leadership style and fueled her passion for empowering teams.Together, they explore how traditional media continues to reinvent itself in a digital-first world, what it takes to deliver innovative, data-driven campaigns that drive real results for local businesses, and how fostering vibrant team cultures creates unstoppable growth.Andrea also reflects on Austin's unique advertising landscape, where community, culture, and competition collide and reveals the strategies, mindsets, and forward-thinking vision that keep her at the forefront of this ever-evolving industry.This is a must-listen for anyone looking to lead with purpose, build dynamic teams, and thrive in the fast-paced world of media and advertising.#FromWaterlootoTheAlamo #EngelAndVolkersAustin #EngelAndVolkersSanAntonio #TraciTurnquistWilson #AndreaDeaver #AustinAmericanStatesman #MediaMaven #WomenInLeadership #AdvertisingInnovation #DigitalMarketing #MediaLeadership #WomenInBusiness #AustinMedia #CentralTexasBusiness #LeadershipJourney #EmpoweredTeams #CommunityDrivenMarketing #AdvertisingExcellence #WomenWhoLead #FutureOfMedia #BuildCultureDriveGrowth #LuxuryRealEstate #LuxuryHomes #RealEstate 

Scott Murrin’s ex Helen Delaney is a sovereign citizen who has relentlessly stalked his family and tried to kidnap his sons. For years, Scott has been fighting to keep his two boys safe from their mother, and he’s not about to give up. He joins Gary Jubelin to share how his ex became a sovereign citizen group founder, the threats and fake arrest warrants he’s received, and the toll it’s taken on his young family. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok. See omnystudio.com/listener for privacy information.

When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

Creative work has always had its ups and downs, but lately the dips feel longer and the competition sharper. Budgets that once seemed safe are now under constant pressure, and clients expect more for less—often faster than before. Technology keeps shifting the rules, blurring the lines between what used to be specialized skills. For agencies and production companies, it's not just about making great work anymore—it's about proving you're still essential in a market that's always moving the goalposts. https://youtu.be/UhfyKQnkoxs?si=Z_zoEQs5FUGq1Prc Ross MacRae, founder of BikiniList and AgencySource, has spent over three decades helping creative teams grow and adapt. Today, he addresses how agencies can weather industry slowdowns by focusing on consistent networking and relationship building. He stresses the need to stay visible, even when work is scarce, and to nurture client trust over time. His advice centered on steady outreach, strategic positioning, and resilience in shifting markets. Stay tuned! Quotes: “If change is a constant part of what we do, then we need to accept that when things change outside our control, we can use the opportunities that presents—because change isn't all bad.” “You've got to give yourself a default diary—a timetable that allows you time in your week, every week, to do networking and pipeline. You must, even if you're frantic and busy.” “We've always listened to what our prospective and existing customers say to us to try and find out how we can help them in this new way of doing business.” Resources: The New Business platform for Agencies, Production & Reps | Agency Source Connect with Ross MacRae on LinkedIn

This episode is presented by Create A Video – In the wake of Charlie Kirk's assassination, we see a wave of celebration by leftists - boldly posting under their social media profile. And now they are being targeted for firing at their jobs. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – As more evidence piles up that Charlie Kirk's assassin was radicalized by Leftist ideology, there is a rush to deflect by playing "both-sides-ism." Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The Governor of Utah delivered a salient and moving message for America in the wake of the assassination of Charlie Kirk. He also emphasized that speech is not violence. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Performance marketing is one of the most popular ways brands try to grow. But here's the problem: too often, leadership decisions create gaps that keep campaigns from reaching their full potential. In this episode, Sonia Thompson sits down with Laura Lee—growth marketing expert, fractional CMO, founder of LL Consulting, and board member of Asians in Advertising—to explore a major miss in performance marketing today. Together, they discuss how decisions around values, customer understanding, and whose voices get prioritized can mean the difference between clicks that fall flat and strategies that drive loyalty and growth. If you want to close the gap, strengthen trust, and ensure your marketing resonates with today's evolving consumer base, this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter Laura Lee on LinkedIn - https://www.linkedin.com/in/llee01/ LL Consulting - https://www.linkedin.com/company/teamllconsulting/ Asians In Advertising - https://www.asiansinadvertising.com/

This episode is presented by Create A Video – Words are difficult to find in the aftermath of the political assassination of conservative radio host and Turning Point USA founder Charlie Kirk. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.