Podcasts about Advertising

This episode is presented by Create A Video – Charlotte City Council is in the midst of their re-election campaigns and the murder of a 23-year old woman on the light rail line has drawn attention to the issue of crime. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In the wake of the murder on a Charlotte light rail train car, local officials called an emergency meeting to discuss how to improve security. One thing officials will look at it cracking down on fare jumpers. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A 3-judge panel on the Fifth Circuit Court of Appeals ruled the Trump Administration cannot deport members of the violent cartel, Tren de Aragua, under the Alien Enemies Act. The 2-1 ruling is expected to be appealed to the US Supreme Court. Also, the US Navy blew up an alleged TdA drug smuggling boat from Venezuela. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

“We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was a great commercial, and it talked about Raymond never having ice cream, and he waited, and he would watch other people have ice cream, and then one day Raymond decided to have ice cream. And then all of a sudden it cuts to a Mercedes logo. And then the last ten seconds, it was for Mercedes, but it was so well done and so unique, and the score was very, very, very unique.” – Ted “Theo” Rosnick This episode's guest returned to Toronto from Boston in 1974 after attending Berklee College of Music. He soon began working as a studio drummer, but his passion for audio production quickly led him to start his own jingle production company, Rosnick Productions, in 1975. Through hard work and dedication, he quickly established himself as Canada's top audio producer and audio director for commercials. He went on to partner with Steve McKinnon in 1990, forming RMW Music, and the company remained the top music production company in Canada for decades before being sold to Vapor Music in 2016. Since that sale, he's remained with Vapor as a Creative Director, continuing to bring his expertise and passion to many projects and to the industry. His work is recognized not just in Canada but globally, having shaped the sound of major brands like IKEA, Molson, Subaru, Mercedes, Peroni, and Heinz, among many others. Over his five-decade career, he's earned hundreds of advertising awards for his music and sound design, always pushing creative boundaries with fresh ideas and meticulous attention to detail – all of which are things we definitely appreciate here.Beyond advertising, he's made his mark in sound design and music for feature films and documentaries, and he's the executive producer and audio director of the well-known advertising podcast IOFA with Aaron Starkman. He's also mentored countless emerging talents over the years, a role that he takes great pride in. Just this past February, he decided to retire from the advertising industry after an illustrious fifty-year career, and he now enjoys spending time at his cottage in northern Ontario with family and friends, playing the drums, and catching Raptors games.His name is Ted, or “Theo,” Rosnick, and getting the opportunity to speak with someone who has such a rich knowledge of the advertising industry and how it's evolved over the years – not to mention how much sound has played a part in that – is a real treat. If you want to know where advertising's been, where it is now, and where it might be heading, this is a discussion you won't want to miss. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Legendary Marketing and Music MemoriesOur conversation starts off with Ted's early memories of sound, and it's one a few guests have shared: The Beatles' unforgettable performance on The Ed Sullivan Show. “I had never heard that kind of music before,” Ted tells us....

Many business leaders craft successful companies but only a few elevate that to the level of a masterpiece. What is it about some companies and leaders that allows them to achieve this status? How does the vision of ‘the good life' differ across corporations, large and small?Charles Spinosa is a management consultant and the author of several books. His latest book is called Leadership as Masterpiece Creation: What Business Leaders Can Learn from the Humanities about Moral Risk-Taking.Greg and Charles discuss Charles's vision of business leaders as artists and creators who shape organizations into masterpieces, rooted deeply in humanities and philosophy. The conversation covers various business leaders, including Jeff Bezos, and how their leadership styles create distinctive moral orders within their companies. Charles connects principles from Shakespeare, Nietzsche, and Machiavelli to modern business practices and explains how leaders can cultivate courage and virtue within their organizations. They also explore the differences between founders and inheritors of businesses, the role of leaders in shaping corporate culture, and the implications for leadership education.*unSILOed Podcast is produced by University FM.*Episode Quotes:The three questions behind masterpiece leadership18:05: My three questions are: What always goes wrong here? That tends to be an easy question for 80% of them to answer. What would you love to do instead? That is the hard question. That is the one you think is easy, but what would you love to do instead? That is hard because these men and women are geniuses at managing around what always goes wrong. They have been rewarded for managing around it, and they are good at it. And then, once we can get to “What would you love?”—what risks do you need to take to do what you would love? And that is where we begin to work out the kinds of risks, the hard risks they are going to take. Because when they make these changes, if they do not succeed, they are going to be seen as not just foolish, but actually evil. They have gone out and harmed people in careers and so forth. So we have to figure out those, and then we have to put them in a kind of strategic order. But that is, in short, my masterpiece-building strategy. Leadership as a moral masterpiece03:10: Masterpieces are not just attractive and compelling aesthetically. Masterpieces give us a distinct new way to live that we consider a good life. They are moral masterpieces, and they are morally distinctive.Cultivating courage in organizations42:34: It is not that hard to build a company that cultivates courage. When you realize that part of courage is realizing that you figure what you think is right, and then you compose a way for people to hear it.Why leadership calls for admiration22:15: I can admire Google, and I can admire Amazon. A lot of people cannot. I have had people walk out on me when I say that about Amazon. But choose another company—choose The Body Shop, choose Zuckerberg's company, Meta—quite different from Amazon. Again, if we can admire different companies, we do not have to embrace everything we admire, and that gives us a sense of different good lives that we can admire. And I want that to be the virtue that we develop, which is a step above tolerance. I mean, really, with tolerance, which is the modern virtue for dealing with difference, we tolerate things that are different that we cannot eliminate. They are too powerful. We do not consider them quite as good. We tolerate them, but it is never a happy tolerance.Show Links:Recommended Resources:Friedrich NietzscheJeff BezosWilliam ShakespeareOthelloIagoHamletJack WelchMartin HeideggerLorenzo ZambranoJames C. CollinsAmy EdmondsonIliadStanley MilgramNiccolò MachiavelliGuest Profile:Profile on Vision.comLinkedIn ProfileSocial Profile on InstagramGuest Work:Amazon Author PageLeadership as Masterpiece Creation: What Business Leaders Can Learn from the Humanities about Moral Risk-TakingKellogg on Advertising and Media: The Kellogg School of ManagementA Companion to HeideggerKellogg on Integrated MarketingPhilosophical RomanticismThe Practice Turn in Contemporary TheoryHeidegger, Coping, and Cognitive Science: Essays in Honor of Hubert L. Dreyfus, Vol. 2Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of SolidarityResearchGate Page

This episode is presented by Create A Video – Hundreds of thousands of British citizens (subjects?) have been getting angrier and demonstrating against the mass immigration that is changing their society. But the ruling class has responded by doing MORE mass migration. Including importation of Gazans. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The erosion of public trust has been going on for decades, but it fell off the proverbial cliff during the past five years. Time is running out to re-orient ourselves to a high trust society. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joined me to discuss the importance of upcoming judicial races and the murder of a woman on the light rail line. Plus, US Senate candidate Don Brown joins me to assess former NC Gov. Roy Cooper's critique of hurricane response. Help Pete’s Walk to End Alzheimer’s! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Chris Cotton's latest venture into shop ownership puts his coaching philosophy to the ultimate test, and the results speak volumes. Episode Highlights: Shop Acquisition and Rapid Payoff: Despite once saying he'd never own a shop again, Chris purchased Firestone of Durango about a year ago, calling it “too good of a deal to pass up.” Planned as a three-year owner-financed purchase, he paid it off in just six months. Profitability and Growth: With a 31% net profit (compared to the industry average of 5–8%), the shop's success reflects the very systems Chris teaches. Advertising and Expansion: Spending roughly $10K per month, Chris follows his mantra: “Advertise for the shop you want to be, not the shop you are.” He prioritizes Local Service Ads (LSAs). Operations and Staffing: Chris rejects the idea of a “technician shortage,” noting great shops attract great people. Coaching in Action: Chris practices what he preaches: action based learning, accountability, and focusing on fundamentals like proper pricing before chasing more customers. For owners eyeing an eventual exit, he advises cleaning up financials 3–5 years in advance and building a business that thrives without daily owner involvement. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS...

Ads from mining giant Alcoa praising its forest rehabilitation that were published in the state’s daily newspaper have been deemed “inaccurate and likely to mislead or deceive target customers” by the advertising watchdog.' Conservation Council of WA Executive Director Matt Roberts joined Oliver Peterson to speak about why the advertising is inaccurate. "We saw this public relations going on, telling us everything is fine while people are writing about their concerns," he said on Perth Live.See omnystudio.com/listener for privacy information.

From the man who accidentally stabbed himself in the back to the jury who used a ouija board to connect with the dead witness, Judith Fordham has seen a lot. The former criminal barrister joins Gary Jubelin to share some of her most memorable “unwinnable” cases, and reveals what really goes on behind the jury doors. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

Andrew Tindall and System1 have assembled some of the most massive and comprehensive databases of advertising effectiveness, running the gamut from creative to medium. Tindall joins Duncan Greive on The Fold, in partnership with JCDecaux, to discuss the story all that research tells. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode was produced in partnership with Sky MediaAfter another big summer of sport and the kick-off of the 2025/26 Premier League season, Jack Benjamin is joined by Sky Media's new director of digital advertising, Pippa Scaife, and director of transformation, Dan Cohen, to discuss how brands can make the most of live sport.In the UK, if you're a football fan — or, indeed, a fan of practically any major sport — it's likely you have a Sky subscription.And amid a fragmented AV media landscape, sport has emerged as both a highly important opportunity for brands wanting to reach large audiences all at once and a key way to tap into dedicated communities and fandoms.Scaife and Cohen speak about the role Sky's new Sports Marketplace plays in democratising live sport for smaller advertisers, how brands can tap into sport beyond just on the telly and rapidly emerging opportunities in women's sport.Highlights:1:20: How fragmented viewing has made sport a multichannel experience7:04: Opportunities in women's sport and reaching female sports fans14:15: Sky Media's Sports Marketplace: democratising sports advertising24:53: 2026 in sport: Olympics, Paralympics, World Cup — how should brands be preparing?29:03: Making the most out of sponsorship opportunities: shoulder content, commentary, communityRelated articles:Expanded programmatic capabilities at Sky Media ‘will democratise live sport'Sky Media: Brands shouldn't miss their chance to connect with women's sport fandomGet in the game: why Havas Play thinks brands should be doubling down on women's sport Sports programming on the rise across global SVOD services---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.LinkedIn: The Media LeaderYouTube: The Media Leader

Welcome to episode #999 of Six Pixels of Separation - The ThinkersOne Podcast. Noah Giansiracusa is an associate professor of mathematics at Bentley University and a visiting scholar at Harvard who has built a reputation for translating the hidden power of algorithms into plain language that empowers individuals. With a PhD in algebraic geometry from Brown, he's always bringing a mathematician's eye to the cultural and social impact of technology. His earlier book, How Algorithms Create and Prevent Fake News, was praised by Nobel Prize–winning economist Paul Romer as “the best guide to the strategies and stakes of this battle for the future.” In his latest book, Robin Hood Math - Take Control Of The Algorithms That Run Your Life, Noah shows how banks, insurers, tech giants and governments use algorithms to make decisions that shape our lives, and how ordinary people can reclaim agency using simple mathematical tools. At a time when our feeds, finances and even friendships are increasingly mediated by code, Noah argues that math can be a democratizing force: a way to cut through the opacity of “black box” systems, understand who benefits from them, and make better choices in daily life. His work emphasizes that algorithms are neither inherently good nor bad, they tilt the balance of power depending on who wields them. By unpacking formulas like the weighted sum that underpins credit scores, college rankings and even TikTok virality, he provides a way to see through the manipulation and complexity. In this episode, Noah discusses the double-edged nature of technology, the transparency gap in digital platforms, the cultural consequences of algorithm-driven media and why math education must evolve to reflect the algorithmic realities students are already living. For anyone curious about reclaiming autonomy in a world increasingly designed by machines, his message is clear: a little math can go a long way in leveling the playing field. Enjoy the conversation... Running time: 1:05:57. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Noah Giansiracusa. Robin Hood Math - Take Control Of The Algorithms That Run Your Life. How Algorithms Create and Prevent Fake News. Check out Noah's podcast: AI In Academia: Navigating The Future. Follow Noah on Instagram. Follow Noah on LinkedIn. Chapters: (00:00) - Understanding Algorithms and Their Impact. (03:11) - The Dual Nature of Technology. (06:05) - Agency in an Algorithmic World. (09:00) - The Centralization of Algorithms. (11:53) - The Role of Math in Understanding Algorithms. (15:04) - Practical Applications of Algorithm Understanding. (19:07) - Engagement and Its Consequences. (24:06) - Navigating Social Media Dynamics. (27:54) - The Future of AI and Algorithms. (37:28) - Understanding AI: Generative vs Traditional. (39:59) - The Impact of AI on Social Media. (41:25) - Data as the New Oil: Advertising and Efficacy. (44:51) - Transparency in Technology and Advertising. (48:19) - Bridging the Gap: Understanding Algorithms. (51:56) - The Power Dynamics of Technology. (53:58) - Reclaiming Agency Through Math. (56:49) - Rethinking Math Education for the Modern World. (01:00:42) - Simplicity in Complexity: Understanding Algorithms. (01:03:51) - Finding Relevance in Math.

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.Topics discussed in this episode:  Why brands hit scaling walls with ad spend. How doubling down on winning ads works. What role AI plays in advertising today. How to balance new creative concepts with iterations. What the M3 method reveals about campaign performance. Why understanding user behavior drives optimization. How proper agency onboarding sets success. What compensation structure aligns agency goals. Why brands need scaling readiness first. How proactive Q4 planning determines success. Links & Resources Website: https://themoonlighters.com/LinkedIn: https://www.linkedin.com/in/sampiliero/X/Twitter: https://twitter.com/SamPilieroInstagram: https://www.instagram.com/sampiliero/YouTube: https://www.youtube.com/@SamPilieroGet access to more free resources by visiting the show notes athttps://tinyurl.com/25rmx7hwSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

A man charged with murder for talking angrily with his neighbour. A baby who died either by accident or at the hands of a parent. A murderer who became friends with a serial killer. Judith Fordham shares some of the most unbelievable cases of her career as a criminal barrister. And as a victim of crime herself, Judith understands more than most that becoming a criminal is sometimes as simple as a sliding door moment. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok. See omnystudio.com/listener for privacy information.

Join us for a conversation with Sam Obletz, co-founder and CEO of Claim. Claim is a marketplace that benefits both customers and merchants: customers get real cash back on food, beverages, fitness products and more, while merchants gain actual or potentially long-term customers at a lower marketing cost. Claim recently raised a $12 million Series A led by VMG Partners, with participation from previous leads at Sequoia Capital and Susa Ventures, as well as new partners, Lightback and Metalab. In this episode, you will hear about:

This episode is presented by Create A Video – In the aftermath of a brutal murder of a Ukrainian refugee on a Charlotte light rail train last week, officials are scrambling to answer questions about security on the transit system. And they seem to be dodging the most important ones. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In an effort to deflect attention from the shared ideology that animated the deranged Minneapolis Catholic school murderer, Democrats and media (but I repeat myself) are accusing Republicans of pouncing. And doing some seizing, for good measure. Also, praying. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – In the wake of the Minneapolis Catholic school shooting, there is a frantic effort to deflect from the animating ideology of the attacker. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Whether it's the UK protests, the refusal of a DC jury to indict the sub chucker, or the response to the murder of a refugee on a Charlotte train... too many people are abandoning their responsibilities. This negates the entire purpose of the social compact, which is where their power is derived. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Another Washington, DC jury has refused to indict a crazy leftist who assaulted law enforcement. That which you permit will become more prevalent... much like the crime in Charlotte as illustrated by the murder of a Ukrainian refugee on a train on Friday. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – British citizens are flying their national flags all over the place in order to protest the worsening conditions of their nation and their government leaders ignoring their demands for relief. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this episode of Management Unfiltered, Zach Shelley and Kirk Teachout explore ways dental practices can cut down on advertising expenses. They focus on the power of community involvement, patient referrals, and delivering standout patient experiences as essential elements of successful marketing. The discussion draws a clear line between marketing and advertising, stresses the importance of tracking where referrals come from, and highlights the need for intentional strategies to grow a practice. Through personal stories and actionable advice, the hosts demonstrate how building strong relationships with patients and the local community can drive long-term growth without depending heavily on traditional advertising.

In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising, to explore how brands can win big by leveraging tentpole moments. From live events and major film releases to cultural shifts that dominate the headlines, Paramount has perfected the art of turning high-profile moments into powerful opportunities for advertisers. David breaks down common mistakes brands make, strategies for staying authentic, and the four pillars for success he shared at POSSIBLE—our favorite presentation of the entire conference. If you want actionable insights on how to turn cultural relevance into measurable ROI, this conversation is one you won't want to miss.Key Takeaways:// What tentpole marketing really means today—and how the definition is evolving in an always-on, digital-first landscape.// How to authentically connect with audiences during cultural and industry moments without forcing the brand fit.// The four proven strategies for tentpole success that Paramount uses to deliver impact at scale.// Mistakes brands should avoid when trying to insert themselves into cultural conversations.// How to measure ROI when investing in tentpole-related campaigns.// Where audience expectations are heading in 2025 and beyond, and what marketers need to pay attention to now.Connect with David: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig MinassianThis week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.Here are a few key takeaways from the episode:Comedy brings people together to talk about a variety of topics (if done right)Craig is a savant when it comes to bringing together of possibility, responsibility, and participationThere is a great influence in not only your bosses but also your peersWant to publish a tweet? Do this first... NOTES:Clinton Global InitiativeStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

What holds a relationship together when life falls apart? Most of us picture the happiest moments when we think about our partner, but what happens when tragedy hits? In this intimate conversation, Dr. Laura Berman shares how she and her husband weathered some of life's hardest storms together.  From dating him while she was caring for her young son with cancer, to the unimaginable loss of their son Sammy during the pandemic, Laura takes us inside the moments that tested their love, and the choices that kept them connected. Days after the death of their first child together, Sam pulled Laura close and said, “Most couples don't get through tragedies like this, but we will.”  It's a reminder that the strength of a relationship isn't just built in joy, it's forged in the fire of what you survive together. Want more Lover? Checkout Shan's AI trained to give only her advice to you http://loversbyshan.com Sign up to get a free weekly Love Letter from me http://loversbyshan.com/newsletter

This episode is presented by Create A Video – Breaking news out of Minneapolis this morning, as a gunman opened fire on a K-8 Catholic school as the kids attended mass. Plus, another whistleblower in Washington, D.C's police department reports that the department has been downgrading violent crimes to make the stats look better than they actually are. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Western societies are sleep-walking into self-destruction by ignoring the spread of Islam and the radical ideology's justification for violence. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A couple Charlotte City Council members tepidly addressed the recent murder of a Ukrainian woman on the light rail line. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declines

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He joins me to discuss the online outrage over a new NC law to allow foreign doctors to practice in the state and the decline in homeownership among 30-year old married Americans. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – People are fired up about the topic of home values and how to solve the unaffordability crisis in housing and education. Pete takes the lay-up! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The New York Times reports on population projections that show Democrats might have a very difficult time winning the presidency after the 2030 census. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Points of discussion:1. How to de-risk your brewery's rebrand [BBT Newsletter]2. Email: isaac@cododesign.com to discuss your brewery's rebrand3. Craft Beer, Rebranded [book bundle]4. Organizing your internal team ahead of a rebrand [BBT Newsletter] - EAT YOUR VEGGIES! 5. Package Refresh Series 6. Defining your Brand Equity, fast & slow [BBT Newsletter]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Scott Kerr sits down with celebrated chef and global restaurateur Richard Sandoval, founder and executive chef of Richard Sandoval Hospitality, a company with over 60 locations across four continents specializing in contemporary Latin cuisine. Richard discusses switching from playing on the professional tennis circuit to enrolling in the Culinary Institute of America, what he learned about hospitality running his father's Mexico City restaurant, and how opening upscale Maya restaurant in New York City in 1997 became the seed of his global empire. He also talks about the rewards of introducing Latin cuisine in unexpected global regions and growing his licensing business with the leading luxury hotel brands. Plus: Richard Sandoval's mission to save the beesFeaturing: Richard Sandoval, Founder and Executive Chef at Richard Sandoval Hospitality (richardsandoval.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing. Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Advertising has changed so much over the years and being in this industry since 2016, I've seen something absolutely crush only to fizzle out months later. What has been working recently for many of our clients is what I'm going to teach you today: the DM funnel. This builds trust and provides value first to those interested and lays the foundation for a great relationship. I'll breakdown the entire process, why it works, explain a big warning about compliance using Meta ads, and more!   Time Stamps:   (0:08) DM Funnel (2:51) Skepticism Is Rising (4:00) What We Teach Inside of IFCA (4:40) Why This Funnel Works (5:20) Remember The Shake Weight? (8:00) The 6 Step Process (14:00) Warning About Compliance (18:15) Recap ----------

This episode is presented by Create A Video – Nick Craig fills in for Pete Kaliner | Hour 1 | Monday, August 25th, 2025. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A perennial failed candidate with anger management issues in Western North Carolina has dropped out of his congressional race. Plus, Democrats say they need to stop saying all the crazy stuff out loud if they want to win back "normies." Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A nation unwilling to protect itself and its own borders will not remain a nation for long. President Trump's enforcement of immigration law is proof that America's open borders was a choice. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A 23-year old woman was stabbed to death on Charlotte's light rail train by a repeat, repeat, repeat criminal. Tolerating this kind of crime in Charlotte is a choice. From the voters to the leaders they elect. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Nick Craig fills in for Pete Kaliner | Hour 3 | Monday, August 25th, 2025. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Nick Craig fills in for Pete Kaliner | Hour 2 | Monday, August 25th, 2025. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

A collision course with insolvency.     To advertise on our podcast, please reach out to sales@advertisecast.com or visit https://www.advertisecast.com/TheJeffWardShow

Failure can be fascinating - especially when it teaches you how to actually succeed!In this episode of the LinkedIn Riches Podcast, I share a raw story about a sales call that went completely off the rails.You'll hear how a simple (and avoidable!) mistake cost me the deal, and the surprising way AI became my best sales coach afterward.Whether you're a Small Business Owner, Consultant, or Business Coach, this breakdown will help you understand why some LinkedIn leads close into 6-figure clients while others stall or disappear - and how you can avoid making the same mistake I did!WHAT YOU'LL DISCOVER: 

Taco Bell is launching a new thing every month… because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America… and now it's on Amazon.Bilt does credit cards, but also a comedy series? … Roomies is an example of Espionage Advertising.Plus, there is no “Song of the Summer” for 2025… and we got the numbers to prove it.$YUM $AMEX $HTZ $AMZNWant more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Disneyland

This week on Lovers, Shan sits down with The Pink Parley, a sex worker pulling back the curtain on what men secretly crave but rarely admit—even to their wives. With 98% of her clients being married men who have no desire to leave their marriages, Parley reveals the surprising request that keeps them coming back: ass worship. Yes, you read that right. These men don't just want to “eat the groceries”—they want to be consumed by, suffocated by, and utterly surrounded by the booty. For them, it's not just an act of pleasure; it's a full-body, sensory experience. Together, Shan and Parley unpack what this hidden desire tells us about: - The gap between fantasy and communication in long-term relationships - The role of body positivity in sexual confidence and desire - How unspoken cravings can complicate fidelity inside marriage This episode is provocative, eye-opening, and an important reminder that what we don't say in the bedroom can be just as impactful as what we do.

The Times Square Killer didn't just kill in Times Square. Richard Francis Cottingham committed at least six murders in New York State between 1972 and 1980, plus an additional thirteen murders in New Jersey between 1967 and 1978. While he primarily targeted sex workers, he also kidnapped women and girls as young as thirteen off of the street. Today we both look at his crimes and also, explore the interesting and seedy history of Times Square, site of his most gruesome killings. Merch and more: www.badmagicproductions.com Timesuck Discord! https://discord.gg/tqzH89vWant to join the Cult of the Curious PrivateFacebook Group? Go directly to Facebook and search for "Cult of the Curious" to locate whatever happens to be our most current page :)For all merch-related questions/problems: store@badmagicproductions.com (copy and paste)Please rate and subscribe on Apple Podcasts and elsewhere and follow the suck on social media!! @timesuckpodcast on IG and http://www.facebook.com/timesuckpodcastWanna become a Space Lizard? Click here: https://www.patreon.com/timesuckpodcast.Sign up through Patreon, and for $5 a month, you get access to the entire Secret Suck catalog (295 episodes) PLUS the entire catalog of Timesuck, AD FREE. You'll also get 20% off of all regular Timesuck merch PLUS access to exclusive Space Lizard merch.