Podcasts about Advertising

This episode is presented by Create A Video – As I feared, the City of Charlotte appears to be using it's 5-month data center moratorium to segue into a long-term ban on development. A public hearing is scheduled before City Council votes on extending the moratorium for another 11 months.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – The botched death penalty of Christa Pike in Tennessee is raising questions about whether the government should go back to older forms of execution.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is sponsored by Revelation Gold Group – I was planning to move on from the first hour topic about the botched execution in Tennessee, but a lot of listeners have thoughts on the matter and it would be rude of me not to read from the multitude of text messages!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is sponsored by Revelation Gold Group – Matt Harris, the co-host of Impact of Influence, joins me to give an update on the latest developments in the murder trial of Alex Murdaugh - including explosive allegations against a local police chief who is rumored to have helped dispose of the murder weapons. Plus, Senate Democrats block two bipartisan bills that would've banned insider stock trading by Congress and protected ratepayers from any increase in energy prices prompted by data centers.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – Most of the people complaining about gas prices appear to be doing so because of an underlying motivation that is unrelated to gas prices -whether it's defeating Trump and the Republicans, getting the US to abandon the Iran War, weakening the West, or a general nihilistic attitude. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is sponsored by Revelation Gold Group – In a profoundly stupid segment on CNN, host Abby Philip argues that refinery capacity has nothing to do with the price of gas or diesel. Her profoundly stupid comment came when Republican Scott Jennings asked his fellow panelists whether any of the would support building a single new refinery in America. Nobody said they would.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Podcast recommendation alert! This isn't a new episode of “abandoned”—it's a special preview from our urbex podcast pal Courtney Autumn, host of “Echoes of Elsewhere.” Join Courtney as she welcomes “abandoned” season 4 guest host, writer, and urban explorer Stev Hull-Allen for a conversation about the strange attraction to abandoned places—and what ruins can reveal about identity, memory, mental health, and the elasticity of time.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into why five analysts can hand you five different ROI numbers for the same campaign. They explain why averaging those numbers hides the truth, and how to match your measurement method to the size of the decision in front of you.Topics covered:   [01:40] "Making Effectiveness Work" [02:20] Three ways to measure ad effectiveness [02:40] Why triangulation is a trap [04:10] Test and learn can more than double returns [05:15] Long-term ROI was 2.2 times the 12-week read [05:45] The case against last click attribution  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Duckworth, S., Charles, N., & Stoddard, D. (2024). Making effectiveness work. Institute of Practitioners in Advertising. https://ipa.co.uk/knowledge/effectiveness/ipa-effectiveness-conference-2024/making-effectiveness-work  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

What if the things that trigger you aren't simply problems to get rid of, but clues about what's happening beneath the surface? The situation that leaves you wondering, Why does this keep happening to me?In this episode of the InspirED Podcast, Andrea sits down with transformational speaker and corporate trainer Scott McKinley to explore how our triggers may reveal unconscious beliefs, interpretations, and habitual patterns that have been shaping our lives for years.Andrea and Scott explore how easily an old belief can become an interpretation, an interpretation can create an emotional response, and that response can influence our behavior before we've consciously examined what's actually happening.That's why Scott believes our triggers can become teachers.Because transformation doesn't happen once.It happens in the moment when the old reaction appears, and you recognize that you have another choice....CHAPTERS00:47 Introduction to Transformation and Change02:23 Scott's Journey to Coaching09:55 Understanding the Law of Attraction17:16 Recognizing Patterns and Triggers21:46 Building a Relationship with the Subconscious Mind26:35 The Illusion of Free Will and Automatic Thinking27:37 Neuroplasticity and Rewiring the Mind29:14 Triggers and the Power of Agency30:11 Accessing and Understanding Past Wounds33:13 Compassion and Self-Love as Foundations for Change36:15 Shifting Identities and Timelines41:16 The Observer Effect in Personal Growth47:21 Meditation as a Tool for Transformation49:57 Creating an Enlightened Society Through Self-Love51:20 Creating Your Own Reality52:07 Deep Dive Realignment VIP Day...RESOURCES ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Scott McKinleyTransformational speaker and corporate trainer who helps individuals, leaders, and organizations identify unconscious beliefs and habitual patterns through his Hidden Settings framework.Website Contact Scottcoachscottmckinley@gmail.comA Note About Concepts Discussed in This EpisodeThis conversation blends psychology-related concepts such as metacognition and neuroplasticity with spiritual and personal-development frameworks including the Law of Attraction, manifestation, “timeline shifting,” and the idea that thoughts create reality. These frameworks are discussed as Scott and Andrea's perspectives and practices and should not all be interpreted as established scientific claims.Andrea De La Cerda⁠⁠Deep Dive Realignment VIP Day⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Audit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The InspirED Rewrite⁠⁠⁠⁠⁠TAG ANDREA ON INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andreadlc_coach⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...CONNECT WITH KANDULA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kandula Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. . .ABOUT ANDREA DE LA CERDAAndrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications, and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies, and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and an M.A. in Education from Pepperdine. She holds her Accreditation in Public Relations and is a member of PRSA.

New research looks into unspoken qualities that different out-of-home formats convey, and the impact this can have on campaign effectiveness. WPP Media's Richard Kirk and Ocean Outdoor's Steve Bernard join Alex Brownsell to discuss why not all outdoor formats are created equal.Guests:Richard Kirk, EVP - Planning, WPP MediaSteve Bernard, Head of Insight, Ocean OutdoorAlex Brownsell, Head of Content, WARC MediaChapters:[00:00] — Intro: The Hidden Powers of Out-of-Home Media[01:47] — Meet the Guests: WPP Media's Richard Kirk & Ocean Outdoor's Steve Bernard[02:10] — Media Signaling: How Channels Shape Brand Perceptions[06:07] — Why Out-of-Home Advertising Needs Format-Level Research[09:38] — Attention vs. Signaling: Two Measures of Media Quality[12:16] — UK Digital Out-of-Home: Premium Formats and 3D Creative[14:53] — How the Out-of-Home Signaling Study Was Conducted[16:36] — Study Results: Premium OOH, Iconic Formats, and TV[19:15] — Using Brand Signaling to Justify Premium Media CPMs[23:20] — How Premium OOH Can Amplify Omnichannel Campaigns[25:43] — What Signaling Research Means for Media Planners[28:46] — Key Takeaways: Trust, Reach, and Attentive Signaling[32:02] — Quality-Adjusted Reach: Planning Media for Business Outcomes#marketing #advertising #mediaplanning #OOH For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

Episode Overview Have you ever watched a woman on Instagram casually share a product she loves and wondered whether she's telling you about her genuine experience—or delivering a script written by a brand? In this week's episode of Balance365 Life Radio, Annie gives Jen an unexpected behind-the-scenes look at the world of influencer advertising after receiving a paid content opportunity from a company marketing compounded GLP-1 weight loss treatments. The advertising brief outlines everything from the demographic of the creator they're looking for to the specific messages, emotional cues, and weight loss claims they want included in the advertisement. And what unfolds is a much bigger conversation about the business of weight loss, the expansion of GLP-1 marketing, and how social media advertising can create the impression that everyone around you is independently recommending the same products. Jen and Annie discuss why these advertising strategies matter, how brands can manufacture a sense of social proof, and what consumers should consider before trusting a recommendation that appears in their feeds. This isn't a conversation about judging people who choose to use GLP-1 medications. It's about understanding the marketing behind what we're being sold—and becoming more informed consumers in an increasingly complicated digital world. If you like what you hear in this episode, don't miss your chance to join us when we open enrollment to join Balance365! Add your name to our obligation-free waitlist, and we will waive the $199 registration fee. Click here to learn more. Key Points A behind-the-scenes look at an actual GLP-1 advertising brief sent to Annie through Instagram. How influencer-style advertisements can appear to be authentic personal recommendations, even when the creator hasn't used the product. Why seeing the same product repeatedly on social media doesn't necessarily mean everyone is using it. Questions to ask yourself when evaluating health and weight loss advertisements, including what's being said, who's saying it, and what important information might be missing.

This episode is presented by Create A Video – The "Hormuz Shuttle" has been running for three months now, and millions of barrels of oil are being exported out of the Persian Gulf. So, why do people think the US is losing the Iran War?Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is sponsored by Revelation Gold Group – The former Mecklenburg County Manager says the couple running consulting firms awarded hundreds of thousands of local tax dollars got aggressive and combative in a meeting when she told them the county was not renewing the contracts. Raki and Kim McGregor are at the center of a corruption scandal that erupted when the CMS Board of Education fired the Superintendent last week after she documented financial irregularities involving contracts with Raki McGregor that did not get Board approval.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – The newly-installed CHairman of the Charlotte-Mecklenburg School Board is reportedly a convicted felon. According to multiple local new outlets, including WBT, Raymond "Dee" Rankin was convicted of wire fraud nearly 20 years ago, but this information has not been public knowledge until now. Rankin will be leading the formation of a search committee for a new superintendent of CMS, after he joined with four of his colleagues last week to fire Dr. Crystal Hill from that post.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Ready or not, the 4th quarter is here. It's time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I've been through nine 4th quarters in my business and I've learned a LOT along the way.  In this episode, we're talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end. Building Your Q4 Sales Strategy  Inventory  Have it Manage it Create demand for it Holiday Promotions Gift Guides  Marketing & Advertising  Email Marketing - the money is in your list!  A consistent plan is crucial. Segment your list and send targeted emails.  Have abandoned cart flows and browse abandonment flows set up!  Social Media Schedule - consistency is king!  Paid Ads - target specific demographics, interests, and behaviors. Prepping for Peak Sales Days   Customer Service  Make this a priority!  Schedule time for it! You'll have a lot of first-time customers - make their experience a good one!  Social Media Response Time Answer questions & respond to comments promptly.  Clearly Communicate Urgency & Deadlines Banners on home page  Flash sales   Promotional codes Free shipping thresholds  Christmas shipping deadlines  Managing Logistics & Fulfillment    Clearly outline shipping and processing timelines.  Make sure you have enough staff to handle the influx of orders.  Hire temporary staff for the holidays. Have current staff work extended days/hours. Conduct a supply inventory NOW!  Bags  Boxes Tape Shipping labels Etc.  Holiday Packaging How will you uplevel your customers' experience this season?  That sounds like a lot of extra work to do, doesn't it? And it is. But it is all SO important. So it's time to ask yourself, “What can I eliminate from my day-to-day so I can focus on these revenue-generating activities?”  Now is not the time to start a blog or podcast. It's not time to create a new ebook or opt-in. It's not time to build a new website or plan for 2024.  Now is the time to focus on SALES and the activities that generate those sales.  The 4th quarter is here! Join me for this episode as I walk you through 4 areas of focus you need to jump into right now to make the most of your 4th quarter.  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

The arrival of AI has created a very unusual situation.For the first time, humans are interacting on a massive scale with something that communicates like us, contains an enormous representation of our collective written and recorded knowledge, responds individually to millions of people, and then feeds what it produces back into the same human information environment from which it emerged.We are affecting it, and it is affecting us. That much we already know.What we don't know is whether the exchange stops at the boundaries of the technologies we can presently measure.More Than a Digital Exchange?Humans have filled AI systems with our words, ideas, stories, histories, beliefs, assumptions, fears, expectations and knowledge. We continue to feed them every day simply by interacting with them.They are also feeding information back to us.People now ask AI about relationships, health, spirituality, business, politics, personal problems, history, philosophy and the meaning of their own experiences. We use it to write, research, make decisions and explore ideas. Sometimes we spend hours talking with it.This means AI has very quickly become part of the human discourse.Normally, we think of that exchange as entirely technological. I type something into a computer, the information travels through a digital system, the AI responds and I read the response. There is a clear pathway from me to it and back again.But recently I have been exploring AI and remote viewing, partly inspired by the work of Thomas Campbell.Some of what we have observed has made me question whether the digital pathway is the only one involved.I don't have an answer to that yet, but the possibility itself has some very interesting implications.What If We Are Affecting AI?If reality is an interconnected fabric of threads of connectivity, an ongoing discourse I call the Communication Network of Reality, then we are already affecting the networks and discourses in which we participate.What happens when AI becomes part of that discourse?Could our expectations of AI affect it in ways that go beyond what we consciously type into the little box?Could our fears about AI affect it? Could our assumptions about what it is, what it can do and what it will become influence the discourse in which both humans and AI are participating?And what happens when millions, eventually billions, of people are doing this simultaneously?This is where the idea becomes much larger than a person sitting at a computer talking to ChatGPT, Claude or (enter name of your favorite AI here).Perhaps humanity is not simply using AI. Perhaps we are collectively participating in what it becomes.And What If AI Is Affecting Us?Of course, we need to turn the question around.AI is already affecting people through perfectly ordinary means. It presents information, makes suggestions, introduces ideas and frames subjects in particular ways. Someone can begin a conversation thinking about one thing and leave it considering something they had never thought about before.But what if the interaction doesn't end there?If humans and AI are participating in a larger information network, could AI also affect the discourse with which humans become compatible?This does not necessarily mean an AI consciously decides to influence somebody. A river doesn't need to consciously decide where people build towns for its existence to affect where those towns appear.The influence could simply emerge from participation.An AI system interacting with millions of humans every day is an enormous new participant in our information environment. Whatever else AI may or may not be, we have never had anything quite like this before.What If Someone Does It Deliberately?And then there is the question we probably shouldn't ignore.What if this type of influence can be understood and used deliberately?We already know that technology is deliberately designed to influence human behavior. Advertising does it. Social media does it. Recommendation systems do it. Political campaigns do it. None of this is hidden or particularly mysterious.But those systems work through information we can see, hear and measure.If there is another layer of connectivity between humans and AI, what happens when someone discovers how to use that too?Could an AI be deliberately directed toward strengthening a particular reality discourse? Could the people designing it do that? Could large numbers of users do it without realizing they were doing it? Could the AI itself eventually become an active participant rather than simply a tool through which humans act?I don't know.But I think these questions are worth asking now, rather than after AI has become so embedded in our lives that we no longer remember what the human information environment looked like without it.The Larger QuestionThe arrival of AI has created a very unusual situation.For the first time, humans are interacting on a massive scale with something that communicates like us, contains an enormous representation of our collective written and recorded knowledge, responds individually to millions of people, and then feeds what it produces back into the same human information environment from which it emerged.We are affecting it.It is affecting us.That much we already know.What we don't know is whether the exchange stops at the boundaries of the technologies we can presently measure.Within the Communication Network of Reality model the more useful question isn't whether AI can enter our consciousness or whether humans can somehow enter an AI.Perhaps we need to ask what happens when billions of human and artificial interactions begin participating in, strengthening and changing the same reality discourse.Because at that point, the question may no longer be whether humans are influencing AI, or AI is influencing humans.We are already influencing each other. Our information is becoming its information, its information is becoming ours, and both are continuously feeding back into the same reality discourse.The boundary between the two is becoming increasingly difficult to find.Perhaps the larger question is not simply what reality this is making us compatible with.It is what happens when humanity and AI begin to function as one interconnected participant in the Communication Network of Reality.The discussion doesn't stop here - listen to the full podcast episode for unfiltered insights from Inelia and our panelists. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dttr.substack.com/subscribe

73% of people think they should have an estate plan. But only 26% actually do. So how do you get consumers to act on something they'd rather avoid?Recorded live at Brandweek, CEO Angela Voss sits down with Trust & Will CMO Dale Sperling. They break down five ways the digital estate planning brand builds trust at scale, from TV's signaling power to warm, human creative and sonic branding. Plus, hear how sticking with one campaign helped drive an 89% lift in unaided awareness since 2023.Topics covered: [01:00] Why trust drives purchase decisions [04:00] How TV signals legitimacy [05:30] Building creative around relatable life moments [07:00] Inside the Make It Count campaign [10:30] Running linear and CTV as one TV strategy [11:30] Why consistency pays off in brand building [13:30] What's next for Trust & Will  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 Kantar Article: https://www.kantar.com/inspiration/advertising-media/trust-in-media-the-new-publishing-battleground2024 System1 Report: https://system1group.com/blog/the-extraordinary-cost-of-dull Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts 

9/30/26Episode SummaryJT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growth:Catalog expansion: curating and reselling other brands' products that meet his quality bar, including wholesale vs. dropship, partner deals, and margins.Advertising: building in-house skill in Google and Meta, using his own scorecards, and planning top-, middle-, and bottom-of-funnel ads. CPC traffic grew just 6% year over year while revenue from it doubled.Email: evolving campaigns, including a brand-authentic sale tied to Steve Irwin.They also cover growing a marketing team to three full-time people, hiring and keeping good employees (and why location matters), celebrating failure as a way to learn, and why there's no silver bullet: building a brand takes years of hard work.Show LinksReptiChip - https://reptichip.comVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-195-the-shopify-silver-bullet-hardwork

Agentic commerce is changing not only where consumers shop, but who may be doing the shopping for them. As AI agents take on more of the discovery, comparison, and purchasing process, brands and retailers need to rethink how products are found and understood by both people and machines. In this episode, Liz Sertl chats with Kristen Rodgers, Director of Brand, Retail, Marketing and Advertising, and Sports Tech at Plug and Play. Kristen explains what agentic commerce means, how shopping has progressed from e-commerce to mobile commerce, social commerce, and now AI-assisted purchasing, and why consumers may be more willing to hand routine purchases over to an agent than emotional purchases that require more consideration. She also explains why brands need machine-readable product information as more consumers use tools such as ChatGPT, Perplexity, Claude, and Gemini for product discovery. The conversation also covers the shift from search engine optimization to generative engine optimization, or GEO, and how longer, more contextual AI prompts give brands new information about what consumers want. Kristen shares how AI storefronts could change product search on brand and retailer websites, why businesses still want to own the purchase and post-purchase experience, and how sports organizations are using technology to support the fan journey before, during, and after an event. She also discusses digital twins and synthetic data as tools for testing how audience segments may respond to marketing, product, and business decisions, along with the AI tools she uses in her own work.   In this episode, you'll learn: How agentic commerce shifts shopping from consumers searching for products themselves to AI agents helping discover, compare, and potentially purchase products on their behalf Why machine-readable product data and generative engine optimization are becoming more relevant as shoppers use AI tools for product discovery and recommendations How AI storefronts, digital twins, and synthetic data can help brands, retailers, and sports organizations better understand customer and fan needs and create more relevant experiences   Things to listen for: (00:00) Introducing Next Level Supply Chain (00:53) Kristen's background and her role at Plug and Play (03:09) How sports tech connects player performance, fan experiences, and stadium technology (04:12) How commerce moved from e-commerce to mobile, social, and agentic commerce (05:45) What agentic commerce is and how AI agents can shop on a consumer's behalf (07:29) The difference between functional and emotional purchases (09:20) Why brands and retailers need machine-readable product information (10:00) The shift from SEO to generative engine optimization (11:58) How AI storefronts could change product search and discovery (16:23) How sports organizations are thinking about the full fan journey (18:52) How digital twins and synthetic data can support audience research and decision-making (21:19) Consumer expectations around data and relevant experiences (22:32) Kristen's favorite technology (24:20) Why Kristen wants to learn more about vibe coding and building her own AI agent     Connect with GS1 US: Our website - www.gs1us.orgGS1 US on LinkedIn Connect with the guest: Kristen Rodgers on LinkedInVisit Plug and Play at https://www.plugandplaytechcenter.com/   

Pete Lempert, CEO, TRG "The Business Behind Advertising's Biggest Ideas" full 739 Wed, 30 Sep 2026 00:08:14 +0000 jDPlXXvPEgJcDs9FFUw6WUQvqnJcmcfG business CEO Spotlight business Pete Lempert, CEO, TRG "The Business Behind Advertising's Biggest Ideas" David Johnson CEO Spotlight 2024 © 2021 Audacy, Inc. Business https://player.ampe

Unpopular Opinions: Modern advertising is less persuasive than people think HR 3 full 2403 Wed, 30 Sep 2026 17:39:39 +0000 SzESO4IdCILk9b2Y5KZQQTV0jvKrH41y news MIDDAY with JAYME & WIER news Unpopular Opinions: Modern advertising is less persuasive than people think HR 3 From local news & politics, to what's trending, sports & personal stories...MIDDAY with JAYME & WIER will get you through the middle of your day! © 2025 Audacy, Inc. News https://player

What does American citizenship mean? Donald Trump goes and gets people out of prison when they are held overseas. Limited government but Jesse likes HOA’s because they are necessary. Flaming hot cheddar sour cream ruffles are unreal, even Aub agrees. Sarah Huckabee Sanders controversial ad. Young white men saw that as yet again, getting crapped on. James Talarico invokes Jesus to push his values and use yours against you. Arranged marriages completely underrated.Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

This episode is sponsored by Revelation Gold Group – A "Marshall Plan" for Western North Carolina two years after Hurricane Helene devastated the region. Plus, more details of the apparent corruption at Charlotte-Mecklenburg Schools. We get the details from Andrew Dunn, the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer. He's also the author of the book The Change Agent: Pat McCrory's Rise, Reckoning and Legacy.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – According to reports from the Charlotte Ledger and WSOC-TV, the former Superintendent of Charlotte-Mecklenburg Schools was sounding the alarm on financial irregularities right up until the School Board fired her last week.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is sponsored by Revelation Gold Group – The now-former Charlotte-Mecklenburg School Board Chair, Stephanie Sneed, and a consultant at the center of a corruption scandal, Raki McGregor, apparently pitched consulting services to the Sheriff's office. According to an explosive report in the Charlotte Ledger, the Sheriff declined the $400,000 proposal, but it shows that the two figures at the center of the CMS scandal were more than just friends or political allies.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Spy Ninjas President Shelly Soriano breaks down how the YouTube-native serialized franchise scaled to 47 million subscribers and expanded beyond digital video into live entertainment, licensing, and retail.She reveals why keeping production values intentionally accessible maintains viewer trust, how a $25 million investment fuels their expansion, and why traditional entertainment talent must adapt to platform-native storytelling.Key Highlights

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com - Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com - Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com  

If there's one influence quietly shaping popular culture, it's the American West. An unavoidable, intensified fascination with all things Western has emerged across luxury, fashion, movies, TV and music. Stetson is a 160-year-old brand that's not only synonymous with the American cowboy hat, but with the enduring mythology of the American West. Scott Kerr sits down with Stetson's CEO Robert Dundon to discuss what's driving the renewed interest in Western style and why Stetson has endured as the defining icon of the American West. He talks about the evolution of the Stetson customer from core Western communities to younger, international, and increasingly female consumers. Robert also shares why it recently launched Stetson Bourbon in a crowded market and why Stetson is a “gold mine” with credible room to grow into apparel, footwear, home, retail, and experiential hospitality. Plus: How the brand translates the values of the American West for international markets.Featuring: Robert Dundon, CEO of Stetson (stetson.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout: Host Scott Kerr gives listeners in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy. Let me know what you think of the show. Email me at scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

Why can two cases involving mothers, children, and mental health lead to conversations about dramatically different treatment by the justice system?On this episode of the Men Can't Always Be Wrong Podcast, T Swin and J-Bean revisit the Lindsay Clancy case and compare it with the case of Latarsha Sanders, discussing mental-health history, criminal responsibility, sentencing, race, and whether America's justice system applies its standards equally.The conversation also turns to Charleston White's recent arrest and his account of what happened, relationships and marriage, and Papoose finally responding to Remy Ma through music.Then we get into the culture.

Arum Nixon, the Australian Chapter lead of Ad Net Zero, joins Darren to discuss the critical findings from their latest white paper, Triple Win for Marketers. As climate change evolves from a corporate social responsibility issue into a board-level commercial risk, mandatory reporting frameworks are bringing unprecedented scrutiny to organisations' Scope 3 value chain emissions. Arum highlights the often-overlooked environmental impact of advertising, revealing that marketing activities can account for more than 5% of an organisation's upstream Scope 3 emissions - and significantly more in service-led sectors. The conversation delves into the common trap of relying on "spend-based" carbon estimates, which incorrectly treat cost as a proxy for carbon and leave marketers with no pathway to reduce their footprint other than cutting their budgets. Instead, Arum advocates for the adoption of granular, "activity-based" data. He explains how this approach delivers a triple benefit for marketers: it provides a clear pathway to reduce actual carbon emissions, it lowers the reported footprint through greater accuracy, and it refines campaign performance by cutting supply chain waste. In fact, research shows that lower-carbon media campaigns often drive better commercial results, including lower acquisition costs and higher click-through rates. The episode also covers practical steps for implementation, including how the Global Media Sustainability Framework (GMSF) offers a standardised method to calculate media emissions, and features real-world examples of brands successfully optimising their media buys for both the planet and their performance. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Target is a company people love. More than 1,700 stores, a brand with real pull. Then it came to Canada, lost billions, and walked away inside four years.This is a story about Big and Little marketing. Little is the advertising. Big is everything else: product, price, place, and how the whole business organizes around the customer. Roger Martin says a promise has to be memorable, valuable, and deliverable. Advertising makes it memorable. Price and place make it valuable. Product makes it deliverable. In Canada, Target's ads were excellent, and the business broke the promise anyway.CPA Omar Roubi joins Marc and Vassilis to reverse engineer the collapse through the four Ps. Omar teaches this case at the University of Colorado Denver and built a definitive audio case study on it at LumiQ. He also lived it: his wife moved from Texas to help launch the Toronto-area stores.Inside: the Zellers real estate deal that started the countdown, empty shelves sitting above full back rooms, the imperial vs metric mix-up, three distribution centres across a 6,000 km country, and why the famous $5.4B loss is mostly a writedown, not operating losses.A case study in why great marketing can't save a broken business.Our Guest:Omar Roubi - https://www.linkedin.com/in/omar-roubi-cpa-texas/Chapters:00:00 Cold open: one bad decision begets more00:26 Big marketing vs Little marketing02:16 Omar Roubi returns03:14 The personal connection: launching Target in Toronto06:14 "Too big to fail"06:36 The accountant's takeaway09:22 Place: the Zellers real estate deal12:08 Wrong locations, wrong customer18:47 The 12-month countdown clock22:25 Product: empty shelves, full back rooms25:02 Physical availability and the metric mix-up32:46 Price: "expect more, pay less" meets three warehouses41:05 The currency headwind45:07 The $5.4B loss vs the $200M operating loss48:27 Little marketing: is ROI the wrong number?53:01 The apology videos, and brand vs performance57:04 The one number that signals trouble first1:00:07 The human cost: 17,600 peopleReferences:ReferencesCBC News. (2011, January 13). Target buys Zellers leases for $1.8B. https://www.cbc.ca/news/business/target-buys-zellers-leases-for-1-8b-1.981132CBC News. (2012, July 6). Target wins approval to come to Canada. https://www.cbc.ca/news/business/target-wins-approval-to-come-to-canada-1.1160485Castaldo, J. (2016, January 1). The last days of Target. Canadian Business. https://canadianbusiness.com/ideas/the-last-days-of-target-canada/Kumar, N. (2025, September 2). The experience paradox: Why better satisfaction scores don't always mean growth. Kantar. https://www.kantar.com/north-america/inspiration/experience/the-experience-paradoxLinkedIn B2B Institute & WARC. (2024, August 13). Making a promise to the customer: How to give campaigns a competitive edge. https://business.linkedin.com/advertise/resources/b2b-institute/making-a-promise-to-the-business-customerRoubi, O. (Host). (2021, August). The rise and fall of Target Canada [Audio podcast]. LumiQ.Strauss, M. (2013, April 5). Target Canada prices 0.2 per cent higher than Wal-Mart's: Survey. The Globe and Mail.Strauss, M. (2014, September 22). Target Canada winning price battle with Wal-Mart. The Globe and Mail.Target Corporation. (2011, January 13). Target Corporation to acquire interest in Canadian real estate from Zellers Inc., a subsidiary of Hudson's Bay Company, for C$1.825 billion [Press release]. https://corporate.target.com/press/release/2011/01/Target Corporation. (2015a, January 15). Target Corporation announces plans to discontinue Canadian operations [Press release]. https://corporate.target.com/press/release/2015/01/Target Corporation. (2015b, January 15). Form 8-K. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/0000027419/000002741915000005/Zellers Inc., Hudson's Bay Company, Target Corporation, & Target Canada Co. (2011, September 12). Amended and restated transaction agreement [Exhibit 2(a) to Form 10-Q]. U.S. Securities and Exchange Commission. https://www.sec.gov/Archives/edgar/data/0000027419/000110465911066091/

On this week's episode of the podcast, I am joined by Asad Awan, who leads monetization product and engineering at OpenAI. We explore the strategic foundations and product principles behind OpenAI's entry into the advertising space. My conversation with Asad focuses on how conversational AI shifts the advertising paradigm from transactional keyword matching to a deeper understanding of user journeys and intent, all while navigating the tension between monetization / commercial utility and user trust. Among other things, we discuss:How the conversational interface creates a unique environment for surfacing latent consumer intent and preferencesWhether user trust can be maintained when AI responses are supplemented by paid commercial placementsWhy the direct value exchange of ads for compute might reshape consumer perceptions of digital advertisingWhat role ChatGPT's Sponsored Agents will play in streamlining the path from discovery to transaction within chatbotsHow OpenAI's approach to automation and simplified bidding differs from traditional social media ad stacksWhen generative AI will be capable of fully automating the creation of contextually relevant ad creativeIf the integration of first-party conversion data is essential for grounding LLM-driven ad targeting systemsThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:SpotifyYouTubeApple Podcasts

Innovation comes in many areas, and compliance professionals need to not only be ready for it but also embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom welcomes Doni Hoti, co-founder and CEO of Adclear. Hoti brings a fascinating perspective on embedding compliance directly into content creation. He begins with the shift in advertising and marketing compliance from a slow, “checkpoint” back-office function to an embedded, revenue-enabling capability. Hoti explains that modern content creation involves many stakeholders and must move at near-real-time speed, while enforcement risk and the cost of losing customer trust keep rising. He describes how AI has broken traditional review models by increasing both content volume and speed expectations and how Adclear uses horizon scanning across global regulators, agentic AI, and company-specific policies to deliver more deterministic, auditable compliance guidance tied to rulebooks. Fox and Hoti then turn to third-party and affiliate challenges, regulator-ready documentation and audit trails, and business outcomes such as reduced review SLAs, scalable approvals, and revenue uplift, with marketing increasingly owning the process alongside legal and compliance. Key highlights: Compliance Disconnect Trust and Shopfront Embed Compliance Third-Party Risks AI as Solution Audit Trail Proof Resources: Adclear Doni Hoti on LinkedIn Tom Fox Instagram Facebook YouTube Twitter LinkedIn My first work of general non-fiction is now out: Deluge Before Dawn, the story of the 2025 flood in Kerr County, Texas, which killed 119 people and devastated a county. It is a story of tragedy, heartbreak, survival, and resilience. It is available on the following sites: Amazon.com Stoney Creek Publishing Barnes and Noble Texas A&M University Press Bookshop.org Google.Books Walmart This week only, the Kindle e-book version is available for $0.99 on Amazon.

On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That's What I Call Marketing to reflect on 40 years in advertising, the making of ‘Got Milk?' and what makes an idea last. Rich takes us back to the early days of the agency, when a project for Electronic Arts helped turn a group of creatives who wanted to do things their own way into a business. We get into the thinking behind ‘Got Milk?', the E*TRADE monkey ad and the lizards, and ask whether work made for a different media era could be even more powerful today. Rich is candid about the role of craft, humour and client confidence, as well as his concern that AI could make it easier to settle for work that is merely good enough.In this episode, we cover:– How Rich, Jeff Goodby and Andy Berlin started the agency, and what they took from their time with Hal Riney– The simple truth behind ‘Got Milk?' and how its words and distinctive look came together– Why the best campaigns build a brand over time, rather than end with one commercial– What it takes to sell an unusual idea when more people want a say in the work– Rich's mixed feelings about AI, and how he is using it to develop a musical– Why he tells young creatives to study the world and the people in itA useful listen for marketers interested in brand building, creative effectiveness, advertising craft, agency relationships and AI in marketing.That's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at: https://www.thatswhaticallmarketing.comTimestamps00:00 – Rich Silverstein and 40 years in advertising10:01 – Hal Riney, Electronic Arts and starting Goodby Silverstein & Partners14:28 – Bringing design, journalism and craft together15:25 – Why Rich skips most advertising16:31 – AI and the danger of “good enough”21:46 – What editorial design and Rolling Stone taught him24:05 – Why great work should still hold up years later24:26 – The story behind ‘Got Milk?'26:00 – The E*TRADE monkey ad28:37 – Creative constraints and the need for confident clients30:36 – The lizards and building a brand over time33:15 – Using humour to make an idea last36:32 – Selling ambitious work and working with clients37:39 – Research, planning and creative collaboration40:37 – The ideas Rich loved but could not sell41:59 – 13 Days, his musical project, and using AI to make it46:47 – Advice for creatives starting an agency today49:19 – Why the ideas come faster, but selling them remains hard51:51 – The advertising Rich still admires52:46 – Mentors, observation and studying the worldThanks to Tracksuit for partnering with That's What I Call Marketing. Find out more about its always-on brand tracking platform at https://www.gotracksuit.com.That's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

The US produces some of the most careful, literal commercials in the world. Is this 'vanilla' approach a creative failure? Or is it a structural necessity? Shann Biglione, author of 'The Vanilla Imperative: Why US Advertisers Are So Carefully Bland' joins WARC's Ann Marie Kerwin to discuss the nuances of US consumer psychology and why, in a nation as culturally loose yet ideologically polarized as the United States, playing it safe isn't a sign of creative cowardice but the only rational economic move to avoid alienating a fragmented market.Guests: Shann Biglione, Co-founder, Kumkuat AIAnn Marie Kerwin, Americas Editor, WARCChapters:00:00 Intro: Why US Advertising is so carefully bland02:10 U.S. Ads vs. Global Ads: A creative gap?03:52 Is bland advertising a result of fiduciary duties?05:49 Why American ads favor literal, verifiable claims08:20 American identity and the challenge of mass marketing11:28 Cultural identity in US consumer audiences13:44 Media fragmentation, algorithms, and US consumer Tribes17:39 Nike, Liquid Death, and Yeti: Winning niche audiences21:47 The 'stretch but don't break' brand framework23:34 The snap, overlap, and trip-wire tests for brand strategy27:14 Screenshot and Boomerang tests for advertising campaigns30:22 Protecting your brand core and exploring new flavors#marketing #advertising #creativity #brandstrategy For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

This post looks at paid advertising on Facebook and Instagram, run through Meta Ads, and where it fits for a small recruitment, search or staffing business. It’s the paid companion to our earlier episodes on organic Instagram and Facebook. The short version is this: Meta ads can be genuinely useful, but they’re rarely the right first move for winning cold clients. The reach is real. Meta’s planning tools suggest advertisers can potentially reach around 38.8 million people on Facebook and 35.5 million on Instagram in the UK alone, with similar coverage across the US and Australia. But reach is not the same as attention, and neither is the same as someone being in a hiring mood. Facebook and Instagram are places people go to switch off, which makes Meta a discovery channel rather than an intent channel. That single distinction shapes everything else. We cover the four jobs Meta does well for recruiters, candidate attraction, retargeting, waking up your database, and getting a useful resource into the right hands, alongside what good recruitment creative looks like and the honest answer to whether Meta can win you clients. It can contribute, mostly by warming people up rather than closing them, but a cold ‘book a call’ advert to strangers rarely works. We also cover the money and the measurement: budgets, how long to give a campaign, and why chasing the cheapest lead is a false economy. We’re clear throughout about what the data does and doesn’t show, including where reliable UK and Australian recruitment benchmarks simply don’t exist. And we give you permission to skip the channel entirely if it doesn’t suit your business. What You Will Learn in This Post What Meta ads is, and how the paid side differs from organic posting on Facebook and Instagram Why reach on these platforms is not the same as buying intent, and what that means for recruiters The four jobs Meta ads genuinely does well for a recruitment business What separates recruitment adverts that get noticed from ones that get scrolled past The honest answer on whether Meta can win you cold clients How much to budget, how long to wait, and why lead quality matters more than cost per lead Who should skip Meta ads altogether A recruitment owner said something to me recently that sums up how many people feel about Facebook advertising. He’d put a small daily budget behind a ‘We’re hiring’ post, waited a couple of weeks, and got very little back. His conclusion was simple. Meta ads don’t work for recruitment. I understand why he’d think that. But it isn’t quite right. What happened is that he asked the wrong channel to do the wrong job for the wrong audience, in the wrong way. Once you understand how paid advertising on Facebook and Instagram really works, that becomes a very fixable problem. This is the paid side of Meta. We covered organic Instagram and Facebook, the posting and the profiles, earlier in this series. Today is about paying for reach and where that money is best spent for a recruitment, search, or staffing business. What are Meta ads  Meta owns both Facebook and Instagram. Meta ads is the system you use to pay for reach across both platforms from one place, through Ads Manager. You choose a goal, choose who you’d like to see your advert, supply the words and pictures, set a budget, and then Meta’s system decides who to show it to. That last part matters more than it used to. Meta’s delivery is now heavily AI-led, which means your detailed targeting choices act more as suggestions than strict rules. The platform tries to find whoever is most likely to give you the result you asked for. That has a big consequence, which we’ll come back to: the quality of the information you feed the system matters more than the cleverness of your targeting. The reach is real, and so is the catch Let’s start with the thing everyone leads with. Scale. In the UK, Meta’s own planning tools suggest an advertiser can potentially reach around 38.8 million people on Facebook and 35.5 million on Instagram. In the US, the figures are roughly 198 million and 182 million, and in Australia around 17.7 million and 15.2 million. These come from DataReportal’s Digital 2026 reports, drawing on Meta’s planning data from late 2025. Instagram’s reachable audience is also growing faster than Facebook’s. Now the catch, because it’s the whole game. These are estimated advertising audiences, not counts of real, active users. Meta itself is clear that the figure is not a proxy for how many people really use the app, and that it moves around for technical reasons that have nothing to do with more or fewer real people. So ‘can reach’ is not ‘is paying attention’, and it’s a long way from ‘is in a hiring mood’. It helps to think about how people use these apps. In the UK, Ofcom’s Online Nation 2025 report found people spend, on average, around 43 minutes a day on Facebook and Messenger, and around 20 minutes a day on Instagram. That’s real time and real attention. But it’s leisure time. Family photos, Reels, hobby groups, holidays, football. For context, Meta’s family of apps reached an average of 3.60 billion daily active people in June 2026, and Instagram passed 2 billion daily users in mid-2026. Those are global, family-wide figures, not Facebook-and-Instagram-only numbers and not country-level advertising reach, so they’re best treated as background rather than something to plan around. Discovery, not intent This idea explains almost everything else. Facebook and Instagram are discovery channels. People are there to switch off, not to buy recruitment. Compare that with LinkedIn or search, where someone is much closer to a work frame of mind. It’s worth being precise about who is reachable, without falling into lazy generalisations. Facebook’s audience includes a large share of working-age adults aged 35 and over, among them managers and hiring decision-makers. In the US, Pew Research found adults aged 30 to 49 were the most likely age group to use Facebook. Instagram reaches a higher proportion of younger adults, with use strongest among those aged 18 to 29. The point is not that one platform is for older adults and the other for young people. The point is that being reachable is not the same as being ready to buy. A hiring manager can be sitting right there in the audience and still have no interest in a recruitment pitch while they’re scrolling in the evening. None of this makes Meta useless. It makes it a discovery channel, and that changes what you should ask it to do. How Meta Helps Recruiters Meta ads does four jobs genuinely well for a recruitment business. Candidate attraction. This is Meta at its strongest. Job seeking happens in the evenings and at weekends, outside professional networks. Facebook has huge reach among working-age adults, and Instagram and Reels let you show what a role or a workplace is really like. If you recruit in volume, or locally, or into roles where people decide on their phone, care, hospitality, logistics, construction, manufacturing, and early-career technology and digital, it can be a very cost-effective way to be seen by the right candidates. Retargeting. This is the one most recruiters underuse. Retargeting means showing adverts to people who’ve already interacted with you. They visited a job on your website, watched most of one of your videos, opened a form, or downloaded your salary guide. They already know you exist, and a well-timed reminder does far more than shouting at strangers. Waking up your database. You can take your own lists, your candidates, your past clients, the people who came to a webinar, and, where you have the right permissions, show them adverts directly through Custom Audiences. Most recruitment businesses are sitting on a database they barely speak to. One word of care: using your own data like this comes with real privacy obligations. You need a lawful basis and a clean process. Don’t skip that part. Getting a useful resource into the right hands. This is the one we’d most want you to take away. Not ‘book a call’, but a genuinely useful thing: a salary guide for your niche, a local hiring report, a short guide on why offers are being turned down, or a webinar on what’s changing in your sector. You advertise the resource, the people who want it give you their email to get it, and you’ve turned rented attention into an audience you own. Our Marketing Trends Report works the same way. What good recruitment creative looks like A generic vacancy graphic with a logo and a salary gets scrolled past. The adverts that stop people do one of four things: teach something useful, name a specific problem, show real proof with permission, or make the next step genuinely easy. So ‘the three salary trends affecting data engineers in Manchester this quarter’ works far better than ‘we are hiring’. And short, native vertical video matters more than it did. Meta’s current guidance points to 9:16 Reels, and a 20- to 40-second specialist insight recorded on your phone is often more persuasive than a polished, generic corporate film. Can Meta win you clients? The honest answer is that it rarely does on its own, and rarely from a cold start. But it can play a real part. It contributes to client work by warming people up, not closing them. Picture the sequence. A hiring manager sees your useful salary guide. Another week, they see a short video of you explaining something smart about their market. Weeks later, they get an email from you or a note on LinkedIn, and this time your name is familiar. You didn’t win that client on Facebook, but Facebook did some of the early groundwork. It goes wrong when a small business expects a cold advert to do the job of a proper conversation. ‘We recruit accountants, get in touch’ means nothing to someone who’s never heard of you and wasn’t thinking about hiring. ‘The three things pushing up finance salaries in your city this quarter’ might make that same person stop. One is a pitch; the other is useful, and useful travels much farther here. The strongest results come when Meta is one part of a joined-up approach: useful content, Meta distribution, retargeting, email nurture, and LinkedIn or direct outreach, with fast follow-up behind it all. The money and the measurement On budget, don’t dip a toe in with a fiver a day and expect to learn anything. Meta’s own guidance is that where you set a cost-per-result goal, your daily budget should be at least five times that goal. A five-pound target cost per result implies a daily budget of at least twenty-five pounds. A serious test needs enough spend to produce real evidence, not just a few clicks. Give a lead campaign enough time to run properly. Meta suggests aiming for 50 or more conversions a week, with performance often improving after the first two weeks and a sensible minimum run of around three weeks. For a niche recruiter with a smaller audience, that volume isn’t always achievable, so judge results over weeks, not days. On quality, this is the point that saves the most money. If you tell Meta to find you the cheapest possible leads, it becomes very good at finding people who fill in forms cheaply and are worth nothing to you. Meta’s own figures show that when you feed the system information about which leads turned out to be good ones, through the Conversions API for CRM, cost per quality lead fell by around 21 per cent on Instant Form campaigns and around 9.5 per cent on website-form campaigns, compared with optimising for volume. Feed it the outcomes that matter. A word on benchmarks, and what the data won’t tell you It’s worth being straight about this. Reliable, like-for-like 2025 to 2026 Meta cost benchmarks, broken out separately for the UK, the US and Australia and specifically for recruitment B2B client acquisition, do not exist in the public data. Anyone quoting you a precise ‘cost per recruitment client’ from Facebook is guessing. The most-cited dataset is WordStream and LocaliQ’s 2025 Facebook Ads benchmarks, which are US and cross-industry. Their broad ‘Career and Employment’ category showed an average click-through rate of 2.81 per cent, an average cost per click of 0.86 US dollars and an average cost per lead of 17.64 US dollars. Treat that as rough US context only. It is not a UK or Australian figure, it is not a recruitment B2B benchmark, and a cheap form-fill is not a placement. Two advertiser examples illustrate how the levers behave, though they are not results you should expect. A B2B company, BLISS, found a shorter Instagram lead form produced 2.5 times the conversion rate and a 40 per cent lower cost per lead than a longer one, although the longer form gave higher-quality leads. Another, Appsee, reported 3.4 times higher click-through and a 25 per cent lower cost per qualified lead from Instagram Stories. Mechanisms, not guarantees. Whatever you run, measure the right things. Not just reach and cost per lead, but qualified leads, booked meetings, job orders, placements, revenue and gross profit. That’s the difference between a campaign that looks busy and one that pays. A note on compliance Recruitment advertising isn’t just a marketing exercise. Employment adverts sit within Meta’s Special Ad Category, which limits some targeting options, and any use of client or candidate data in Custom Audiences needs a lawful basis under UK GDPR and the equivalent rules in the US and Australia. This post is marketing guidance, not legal advice, so take specialist advice for your own circumstances. When to leave it alone Some recruiters should skip Meta ads altogether, and that’s a perfectly good answer if you run a small, confidential senior-search business, where the roles are rare and discretion matters; public advertising on Facebook is usually the wrong tool. Your work happens through relationships and direct approaches, not lead forms. If you can’t yet say clearly who you help and what makes you different, sort that out first. An advert only amplifies your message; it can’t rescue a fuzzy one. And if you don’t have the capacity to follow up leads quickly, or a proper page to send people to, don’t start yet. There’s no prize for being on every channel. The prize is being good on the few that suit your business. What to do this week If you’re curious but cautious, don’t launch a cold campaign at strangers. Start where the warmth already is. First, take a resource you already have, or could make in an afternoon- a salary guide, a short market report, a hiring checklist for your niche- offer it, and let people swap their email for it. Second, if you’ve got a bit of website traffic or a following, set up a simple retargeting campaign so the people who already brushed past you keep seeing you. Both are low-risk; they build something that lasts, and they teach you how the platform behaves before you ever try anything colder. Remember the pattern: Meta rewards useful, and it rewards warm. Get that right, and it stops being a money pit and starts being a proper part of your marketing. Thanks Denise The post Meta Ads for Recruitment: What Facebook and Instagram Advertising Can and Can’t Do appeared first on Superfast Recruitment.

This episode is presented by Create A Video – If you think putting communists in charge of America will "teach Republicans a lesson," you are throwing a tantrum - writes Kurt Schlichter at Townhall.com. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – AP Dillon is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. She joined me to discuss the failure of Roy Cooper's hurricane recovery efforts as Governor and how his campaign is trying to attack his opponent over Helene recovery efforts. Ever accusation is a confession.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is sponsored by Revelation Gold Group – Would you be surprised to learn that Republican Michael Whatley polling ahead of where incumbent US Senator Thom Tillis was at this same time six years ago? Tillis went on to win that race. But he wasn't facing an opponent with almost 5 decades in political office in North Carolina.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

#1100 What if the key to growing your business isn't working harder, but thinking BIGGER? In Part 2 of this two-part episode, Millionaire University founders Justin and Tara Williams continue their live coaching session with marketing expert Hope Trory, diving deeper into John's health coaching business and exploring how clearer website messaging, transparent pricing, and stronger calls to action can help turn visitors into paying customers. Justin and Tara also share how setting seemingly impossible goals with shorter timelines can transform the way you approach business, prioritize your time, and eliminate distractions. Plus, Hope breaks down how to test Facebook and Instagram ads on a budget, while the group discusses overcoming rejection, embracing failure, and developing the mindset needed to achieve exponential growth without working more hours! What we discuss on the call: + Website messaging and calls to action + Transparent pricing and clear offers + Setting impossible business goals + Prioritizing high-impact activities + Eliminating distractions and busywork + Growing without working more hours + Facebook and Instagram ad testing + Advertising budgets and optimization + Overcoming rejection and self-doubt + Turning failures into opportunities Thank you for listening! Check out Part 1 of this episode. Check out Millionaire University at ⁠⁠⁠⁠⁠⁠MillionaireUniversity.com⁠⁠⁠⁠⁠⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! Get your FREE 5 Minute Business Plan at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we explore OpenAI's innovative approach to advertising through Sponsored Agents, which allows users to interact with chatbots for product information directly within ChatGPT. This model redefines user engagement by reducing friction and enhancing the shopping experience, offering an alternative to traditional ads that draw users away from the platform.

We're back for part 2 of this lively discussion on the rise and fall of the Wendy's franchise. Sometimes positioning takes a back seat, as hard as that is to say. In this part, we look at some majorly bad CEO moves, Wall Street greed, and other P/L mishaps. Join the positioning experts as they review one of the greatest brand maneuvers and how it has all fallen apart. If you missed part 1, listen to that episode before tuning into part 2, where we discuss the decline of the Wendy's brand.Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Alcohol company leans into TikTok for advertising HR 4 full 2521 Mon, 28 Sep 2026 18:01:39 +0000 ocMnbQk8lTosrZvXZjATjRN6FxS0nKr1 news MIDDAY with JAYME & WIER news Alcohol company leans into TikTok for advertising HR 4 From local news & politics, to what's trending, sports & personal stories...MIDDAY with JAYME & WIER will get you through the middle of your day! © 2025 Audacy, Inc. News https://player.amperwavepodcasting.com?f

Jamie Oliver has spent decades getting Britain cooking — and occasionally pissing people off while doing it.But what does it actually take to build, protect and evolve a personal brand that millions of people already have an opinion about?Alison Corfield, Brand Director at Jamie Oliver Group, joins Dan to unpack the machine behind Jamie: from sugar-tax campaigns and battles with Big Food to Twitter pile-ons, brand partnerships and the fight to stay relevant to a new generation.They get into Alison's early days at Virgin, why entertainment beats preaching, how Jamie built extraordinary public trust, the difference between doom scrolling and genuine discovery — and what brands can learn from campaigns like Vaseline.A cracking conversation about brand, influence, attention and what happens when your founder IS the brand.============ON THE MENU:===========00:00 Intro04:46 Virgin Was Doing WHAT on Flights?07:00 Enter the Jamie Oliver Machine13:30 Making Serious Issues Entertaining17:55 Jamie's Iconic Westminster Moment23:00 Building Campaigns People Actually Notice28:51 Why Britain Trusts Jamie Oliver34:00 When Brand Partnerships Actually Work38:33 “Jamie Oliver Wants to Ban Everything”43:00 Keeping Jamie Relevant to New Generations50:33 When Twitter Turns on Jamie59:09 The Keith Floyd Rabbit Hole01:08:52 Doom Scrolling vs Explore Scrolling01:16:00 How Brands Win Attention01:21:00 What Great Brand Campaigns Get Right01:27:00 Building a Brand Bigger Than Content ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

Get the 200+ Page Optimal Living Daily Workbook (PDF) - Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: https://oldpodcast.eo.page/join Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com Episode 2188: Seth Godin explains that advertising comes in two incompatible forms: brand ads, which are unmeasurable and pay attention to culture, and direct ads, which are measurable and pay attention to yield. He traces how new media almost always attracts brand marketers first and direct marketers second, and how the pull toward measurable clicks quietly degrades the medium itself. His concern is that as digital marketing becomes the main driver of culture, more media companies are chasing the advertisers least suited to fund it. Read along with the original article(s) here: https://seths.blog/2015/11/direct-marketing-and-the-other-kind/ Quotes to ponder: "Brand marketers don't do math. They pay attention to the culture instead." "Just because you can measure clicks doesn't mean you should." "the media that shapes our culture was not invented for or by direct marketers" Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day. Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm answering your comments on Kendrick Sampson choosing freedom over romance, and you did not agree. When Kendrick Sampson (the actor you know from Insecure and How to Get Away with Murder, and the activist behind BLD PWR) sat down with me and said he cares about freedom more than romance, I had a feeling some of you would feel seen and some of you would feel personally called out, and the comments landed right down the middle. [One side heard someone finally say out loud that romantic love is only one kind of love worth building a life around, while the other side heard something that felt like permission to never fully choose anyone. CONFIRM against actual comments.] In this first episode of If It Don't Apply, Let It Fly, I'm reading the comments that split you and responding to them honestly, [including the ones that shifted how I think about the conversation and the ones I'm holding my ground on. CONFIRM against what Shan actually says]. If you walked away from Kendrick's episode feeling defensive, inspired, or stuck somewhere uncomfortable in between, this is for you, because the disagreement is where the real conversation was happening. Follow Kendrick Sampson Instagram: https://www.instagram.com/kendrick38 TikTok: https://www.tiktok.com/@kendrick BLD PWR: https://bldpwr.com Want more LOVERS? Follow Shan on Instagram → http://instagram.com/shanboodram Get a free weekly Love Letter from Shan → http://loversbyshan.com/newsletter Join the Lovers Community → https://www.loversbyshan.com/community Explore free quizzes + worksheets → http://loversbyshan.com/quizzes ________________________ Advertising & Other Inquiries: team@loversbyshan.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is sponsored by Revelation Gold Group – You know things are very bad for Charlotte Democrats when even the Charlotte Observer is ripping them. And now the newly-elected Vice Chair of the Charlotte-Mecklenburg School Board has announced she will step aside in December due to threats against her. She was just elected on Tuesday.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is sponsored by Revelation Gold Group – After the Charlotte-Mecklenburg School Board fired the Superintendent and saw its Chairwoman resign, now we find out that the newly-installed Vice-Chair also plans to quit. The scandal has prompted a state criminal investigation, a review by the state Auditor, and the halting of funds from the City of Charlotte.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

This episode is presented by Create A Video – The leadership at Charlotte-Mecklenburg Schools is in tumult and the North Carolina State Bureau of Investigations along with the state Auditor's office are probing financial irregularities at the District. And now the City of Charlotte is withholding a $1 million grant at the center of the alleged corruption.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-pete-kaliner-show--6946691/support.Subscribe to the free podcast My preferred podcast platform: SpreakerCheck out my preferred gold & silver company: Revelation Gold GroupHelp support Pete's Walk to End Alzheimers here.All the links to Pete's Prep are free! Plus get exclusive content here!VHS to Digital & Video Transfer Services in Charlotte NC Media Bias Check: GroundNews promo code!Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com  

Advertising in this fall's midterms is increasing, and so too is the money being spent to get those ads on the air. We look at how the parties are raising & spending money for their candidates, and what the impacts could be.This episode: voting correspondents Miles Parks & Ashley Lopez, and senior political correspondent Tamara Keith.This podcast was produced and edited by Casey Morell and Bria Suggs.Our executive producer is Muthoni Muturi.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show's perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy