Podcasts about Advertising

On today's special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

This episode is presented by Create A Video – If it seems like all the statements from elected Democrats in North Carolina sound almost identical, it could be due "help" from Welcoming America - which sets standards for cities to be certified as a Welcoming City. These standards include requirements of what local elected officials can and cannot say about immigrants. Legal and illegal. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A Texas Sheriff and an investigative reporter laid out the hidden organizations promoting the illegal immigration crisis in America - and who is funding the anti-ICE protests. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – After Democrat officials celebrated reports that Customs and Border Patrol had wrapped up its "Charlotte's Web" enforcement operation yesterday, the Department of Homeland Security said the operation is actually still very much active. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn't.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (including LinkedIn Ads)Account-based marketing (ABM), paid media, GEO, and SEOHubSpot-certified CRM and marketing automationData-driven implementation with cultural expertiseLearn more about AIM B2B here: https://hi.switchy.io/h7TM 00:29 – Introduction 00:56 – Guest Introduction 03:03 – LinkedIn user numbers & growth 07:09 – User demographics in Japan 11:41 – Competitors to LinkedIn 14:10 – How Western companies use LinkedIn 15:50 – How Japan uses LinkedIn differently 18:34 – Japanese vs Western tool integrations 26:30 – French newspaper case study 28:50 – Strengths of LinkedIn as an ad platform 34:39 – Cybersecurity case study 37:29 – How to build a successful awareness-phase campaign 40:10 – Localization of messaging & targeting 48:23 – Japanese vs English ads 49:50 – Pitfall: MBA campaign with low results 51:16 – Common mistakes in follow-up and nurturingConnect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/ Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.

RECRUITMENT ADVERTISING ....WITH AI AGENTS?   We may look back at 2025 has a pivotal year in online job advertising. Economic chaos, investment uncertainty, rise of AI, has made employers change how they think about headcount and are increasingly scrutinising the ROI of traditional job distribution. The flood of irrelevant applications has more or less killed the ppc model - what other iterations do we expect to see over the next 12 months?   We're going to be speaking with the C-level team at VONQ to better understand state of market.   - Recruitment Advertising 2025 - What are the available job advertising models? - Which ones seem to be on the rise / on the decline? - Niche vs Generalised Job Board advertising and relationship with business models - AI-enabled Job Applications, how big an impact on job advertising? - How does this force job advertising vendors to adapt? - What are the mitigation strategies? - AI Agents, verticalised vs generalised - What can they do - How does this impact candidate acquisition? - What does Recruitment Advertising look like over the next 12 months?     We're with Ritu Mohanka, CEO & Bill Fischer, CTO, (VONQ) & friends on Friday 21st November, 2pm GMT. Register by clicking on the green button (save my spot) and follow the channel here (recommended) to be noticed when we go live.     Ep345 is sponsored by VONQ   Transform recruitment advertising by leveraging AI-driven technology, deep ATS integrations, and expertise to deliver high-quality candidates to the shortlist while elevating employer brands. Our solution is now available via over 100 Applicant Tracking Systems (ATS) and Human Capital Management (HCM) platforms, accessible to over 80% of the US and EU talent acquisition teams.   We have a +5000 global media channels network and back our solutions with reliable automation, data-driven recommendations, recruitment marketing expertise, programmatic advertising, and meaningful reporting.   Need to get more qualified, relevant and motivated job candidates at the top of the funnel? Get in touch with VONQ here

In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree.  They discuss Meta profiting from fraudulent ads on its platforms, TikTok's and Netflix's podcasting push, and transparency in CTV advertising.

ARB on new draft Code for Gambling Advertising. Gail Schimmel, ARB CEO Spoke to Clarence Ford. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Customs and Border Patrol has wrapped up its six day operation in Charlotte. Plus, North Carolina Auditor Dave Boliek joins me to discuss his office's report on the mismanagement of the NC Office of Recovery and Resiliency for over a decade in responding to Hurricanes Matthew and Florence. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Members of the House of Representatives have been going on a censure blitz against each other, although none of the resolutions have passed. Also, Democrats have successfully pushed for release of files associated with Jeffrey Epstein... but they now have a problem: some of them are in the files. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The man who tried to assassinate President Donald Trump had a much larger social media footprint - across many platforms - than was originally reported by government investigators. Which raises a host of questions. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

On today's special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. Afterwards, Ross welcomes Kim Marchan, Head of Agency Development at StackAdapt, to discuss how data, AI, and programmatic innovation are driving efficiency, transparency, and creative opportunity in CTV. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how skippable and non-skippable ads affect brand recall, salience, and conversions. They discover that the choice between ad types matters less than how engaging your creative is, and that the skip button creates surprising attention effects.Topics covered:   [01:00] "Make Ads Skippable or Not: The Impact of Ad Type on Brand Recall, Salience and Conversion Rate"[03:00] Eye tracking reveals the skip button effect[04:00] Which format drives better brand recall?[05:00] Non-skippable ads win on long-term salience[06:00] The gravitational force of the skip button[07:00] Front-load emotion to stop the scroll  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Bauerová, R., & Kopřivová, V. (2025). The impact of ad type on brand recall, salience, and conversion rate. Silesian University in Opava.   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

100 episodes in, one thing is clear: creativity is still human at its core. For our 100th episode, editor and educator Scott Witthaus returns to reflect on the creative industry, the importance of stepping away, the rise of AI, and why our humanity is still our greatest differentiator. This episode touches on finding clarity and inspiration outside of work, the danger of an “always-on” creative culture, and how AI is changing (not replacing) creative work.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/the-creative-reset/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(0:00) Mentoring and Industry Insights(2:58) The Importance of Taking Breaks(6:02) Travel and Storytelling(12:33) Mentoring the Next Generation(15:34) AI's Impact on Creativity(18:01) Human Touch in Storytelling(31:12) The Role of AI in Storytelling(37:09) Human Experience Design and Its Importance(41:45) The Inspiration Series: Human Stories in Advertising(48:11) Giving Back: Nonprofits and Community Engagement

Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.Key Takeaways: Pull People In with StorytellingCreate the World Before the StoryMentorship MattersOwn Your MistakesFearlessness and Taking the LeapStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

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*Advertising heard during this program is not personally endorsed by the host or producers unless otherwise stated. Ads are dynamically inserted and selected by our distribution partners. To learn more about how ads are chosen or to manage your ad preferences, visit ⁠podcastchoices.com/adchoices⁠. To listen to this Euphomet program ad-free visit ⁠the Society of The Strange⁠. Nite Drift is an independent production — a place where stories of the strange find their signal in the dark. The following episode of Nite Drift may explore themes or ideas some listeners could find unsettling. Listener discretion is advised. There's a particular quiet that arrives when we talk about the future, a stillness where possibility, fear, and wonder all occupy the same space. In this episode, futurist and physicist Isaac Arthur joins Jim Perry for a conversation that feels both grounded and cosmic. Together, they explore the unfolding edges of human potential: megastructures, orbital life, AI woven into consciousness, and a humanity that may one day splinter into many versions of itself. But woven through the science is something older — a question whispered across time: If the universe is so vast, why is it so silent? [ Enjoy this show ad-free by joining ⁠⁠⁠⁠⁠⁠the Society of The Strange⁠⁠⁠⁠ ] Isaac dives into the Fermi Paradox, the possibility of life everywhere and nowhere, and why alien visitation...if it exists...may not look anything like the stories we tell in film or folklore. He is skeptical, yes — but never dismissive. He leaves room for wonder, for mystery, for the possibility that the unknown still has teeth. Across the hour, the conversation drifts between engineering and imagination — where fusion reactors sit beside ancient myths, and where the future of humanity reads like both a warning and a promise. Along the way The difference between exploration and survival Why the first steps beyond Earth will be messy, imperfect, and deeply human How science fiction shapes — and sometimes traps — our expectations Why certainty can be a dangerous comfort And why sometimes the most honest answer is still: I don't know. This episode isn't meant to resolve the tension — only to live inside it. For anyone who's ever looked up at the night sky and wondered whether we are alone — or whether we simply haven't learned how to listen — this conversation is an invitation to stay curious. Listen in. And let the silence mean possibility. Works mentioned: https://isaacarthur.net/ https://www.youtube.com/@isaacarthurSFIA ******* Read this too: ⁠High Strangeness: Book One: 1967 Issue⁠ ******* Nite Drift is an Euphomet production for And,If Studios Hosted by Jim Perry Produced by Jim Perry, Kyle Gilmer, and Jon McEdward Edit, Original Music, and Sound Design by Jon McEdward Visualizer by Jack Dillaplain Cover Art by Jake Beautle Ad Network Director is Chelsey Weber Smith for And,If Studios Guest Booking by Michelle Freed Share your experience with Euphomet ⁠⁠⁠⁠⁠Euphomet Contact Form⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Signal Hotline⁠⁠⁠⁠⁠ Support Euphomet Join ⁠⁠⁠⁠⁠⁠Society of The Strange⁠⁠⁠ Subscribe on ⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠iTunes⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠@euphomet⁠⁠⁠⁠⁠⁠⁠⁠ and #euphomet Transmissions received at jim@euphomet.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is presented by Create A Video – There have now been at least four instances of protesters attempting to use their vehicles to block or ram federal immigration officers in Charlotte over the last five days. It's all to make people feel safe in the community! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – For four decades, open border politicians and supports have had their preferred policies in place. But four days of enforcement in Charlotte has prompted them to lose their minds and even attack federal law enforcement. But if you oppose the laws being enforced, then change the laws. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Stacey Matthews from RedState joins me to discuss the immigration enforcement operation in Charlotte as well as the Epstein files. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

In this episode, Vivian is joined once again by Paul Cobo of SexyLuxStudio for Part Two of their rebranding series.This conversation dives deeper into the heart of personal reinvention: Who are you becoming—and why?Paul breaks down the emotional and strategic challenges of navigating change, emphasizing the importance of understanding your identity, needs, and values as a woman. He introduces a powerful new framework for defining an Authentic Companion Persona—one that blends your personality, background, lifestyle, and long-term goals into a brand expression that feels true, aligned, and unmistakably you. This process is achieved through his Brand Discovery FormWhether you're pivoting, refining, or completely rebuilding your brand, this episode helps you understand how your current presentation stacks up against your ideal persona—and what steps to take next.TakeawaysYou know you need a change… But change into what?Start with defining who you are as a woman—before you design who you want to become.Understanding what matters to you forms the foundation of any rebrand.Your personality and background directly shape your identity and presentation.Authentic expression is non-negotiable if you want a resonant, long-lasting brand.Creating an authentic companion persona is key to aligned rebranding.Honest insights into your current presentation can reveal what's missing.Comparing your current self vs. your ideal persona is clarifying—and necessary.Your life goals should inform your brand, not conflict with it.A structured framework can guide your personal and professional transformation.Sound Bites“Define what's important to you.”“Define who you are as a woman first.”“Create an authentic companion persona.”“Your brand should reflect the woman you're becoming.”

TOPIC: Dear Business Owners: Advertising - Systems/Processes - The Dangers of Cash Flow - Expectations! Welcome to Rethink - Reset Coaching! Topics and thoughts to help us clean off mirrors and windows! Mirrors - so we see ourselves better and Windows - so we see the world more accurately! Powered by my friends at Reagan Outdoor Advertising - Chattanooga: https://www.reaganoutdoor.com/chattanooga/ THANK YOU TO OUR SPONSORS: Nutrition World: https://nutritionw.com/ Vascular Institute of Chattanooga: https://www.vascularinstituteofchattanooga.com/ The Barn Nursery: https://www.barnnursery.com/ Optimize U Chattanooga: https://optimizeunow.com/chattanooga/ Guardian Investment Advisors: https://giaplantoday.com/ Alchemy Medspa and Wellness Center: http://www.alchemychattanooga.com/ Our House Studio: https://ourhousestudiosinc.com/ Big Woody's Tree Service: https://bigwoodystreeservice.com/ ALL THINGS JEFF STYLES: www.thejeffstyles.com PART OF THE NOOGA PODCAST NETWORK: www.noogapodcasts.com Please consider leaving us a review on Apple and giving us a share to your friends! This podcast is powered by ZenCast.fm

You want powerful partners? Find ones who want you, not need you. Our latest Breaking Barriers dives into building confidence, mutual respect, and why great work speaks for itself.Subscribe for more insights and inspiration.

My newsletter: https://simonowens.substack.com/   If you attend any media industry conference, you'll hear lots of discussions from publishers about how they're trying to diversify their revenue streams, but Todd Scott took the opposite approach. A few years ago, he announced the National Business Review, the New Zealand media outlet he runs, would no longer accept advertising and instead monetize solely through paid subscriptions. NBR now has over 14,000 subscribers paying $499 New Zealand dollars a year. In 2025, it's projected to generate $4.5 million in revenue and is profitable.   In a recent interview, Todd walked me through how he acquired NBR, why he ditched advertising, and his plans to license his publishing technology to media outlets all across the world.  

We know that you know beer! But what if you're adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and marketing of all your brands, alcoholic beer as well as non-alc, spirits and hemp-derived beverage products.Key Objectives:Know what is considered an advertisement and the “Golden Rule” to avoid most TTB/FTC concerns.Advertising alcoholic beverage brands and what rules/regulations you are required to follow, including social media and printUnderstand how the rules/regulations may or may not change if you are advertising a spirit, non-alc or hemp derived product?Understand where some companies selling only non-alc beer and/or hemp-derived products have more flexibility than you do as a producer of alcoholic beverages.How to get the influencers that you work with to understand all of this, or at least what they need to know to keep you from getting into troubleShana Metzger, Senior Counsel at Barnes Beverage Group, provides strategic counsel on the full spectrum of commercial operations, from crafting distribution, sales, and expansion strategies to negotiating complex agreements.Shana excels in drafting and managing distribution contracts, alternating proprietorships, and other key commercial arrangements, in both traditional and emerging beverage sectors. Beyond commercial work, she advises clients on labor and employment issues as well as intellectual property matters, ensuring comprehensive support for client businesses.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the ability to integrate their product into creator content and consumers are loving it. The data shows a 60% increase in purchase intent after exposure to in-scene media. Why? In-scene media creates a non-disruptive, engaging experience for viewers and significantly outperforms traditional advertising methods. Backed by fresh research from Rembrand and Kantar, this episode uncovers eye-opening results—think dramatic lifts in brand awareness, recall, and purchase intent when brands show up inside the content people love. Discover why consumers are gravitating toward seamless, in-scene brand integrations and how this approach is rewriting the rules of engagement. Tune into this episode and join Nicole Jones, Kantar's Chief Media Commercial Officer, and Rembrand's Chief Marketing Officer, Cory Treffiletti, as they dive into what's working, what's next, and how marketers can harness the power of authenticity and innovation to stand out in a crowded media landscape. Expect actionable takeaways, bold predictions, and a front-row seat to the future of advertising. Hosted on Acast. See acast.com/privacy for more information.

This week, we revisit our conversation with Asha Shivaji, the CEO of SeeMe Index, a platform that uses AI to score brands' purposes, ads and products on identity and inclusivity. SeeMe Index's COO and cofounder, Jason Klein, recently spoke at Haymarket's AI Deciphered panel on AI, ethics and marketing. Shivaji shares her journey from digital marketing to founding a company focused on inclusive marketing. She discusses the importance of measuring inclusivity in brands, the role of AI in uncovering insights and the evolving conversations around diversity in the beauty industry, an observation she noted during her time working in the beauty space. Shivaji reflects on the lessons learned throughout her entrepreneurial journey, all the way from taking the leap to what she wished she knew when she first began her career.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, and he joined me to discuss the path forward for the Charlotte Republican party after the latest electoral drumming. Plus, Customs & Border Patrol continues its immigration enforcement action in Charlotte... and training their sites now on Raleigh. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A new report shows human trafficking has become a major problem in Charlotte, North Carolina. This is due to its location along the East Coast and the interstate highway system that connects here. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – One of Charlotte City Council's committee voted unanimously to approve an undefined amount of money to pay unidentified groups that claim to help people "interacting with Border Patrol" during the ongoing enforcement operation in the Queen City. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Advertising legend and Spectator columnist Rory Sutherland joins Michael Simmons to explain why he thinks Britain's economic problem isn't income, tax rates or even inequality — it's property, rent extraction, and a national belief that housing is the safest and smartest place to store wealth. Hosted on Acast. See acast.com/privacy for more information.

Budget explains 89% of profit variation in award-winning campaigns. ROI? Just 11%. Yet 65% of senior marketers still believe ROI is the biggest contributor to success.This week, Elena, Angela, and Rob discuss new research from Les Binet and Will Davis that reveals a major misunderstanding at the heart of modern marketing. For years, marketers have obsessed over efficiency: optimizing clicks, proving short-term ROI, and doing more with less. The team breaks down why budget and reach matter more than most realize, how to escape the "death spiral" of shrinking investments, and what it means to go big or go home with your marketing plan.Topics covered: [01:00] Why budget is 8x more important than ROI for driving profit[03:00] Defining marketing efficiency vs marketing effectiveness[11:00] Making the case internally for bigger budgets and broader reach[13:00] How this research should change your channel planning[19:00] Balancing efficiency and effectiveness in your marketing mix[21:00] What creativity at scale really looks like  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 IPA Effectiveness Conference Article: https://ipa.co.uk/news/go-big-or-go-home/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

This week's episode recaps Paramount raising new ad arbitrage questions, Amazon and Google unveiling new ad agents and IAB Tech Lab introducing its Agentic RTB Framework. Then Digiday's executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields join the show to outline how, with the introduction of Ad Context Protocol and ARTF, the ad industry is laying the pipes for programmatic advertising's intersection with AI agents.

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday, Cloudflare outage plays havok with the internet, The Hollywood Reporter and Spotify post the hour-long roundtable with Golden Globes Best Podcast nominees, IAB Australia confirms dates for early 2026 events and survey for Audio Advertising State of Nation, Digidal looks at the growing sophisitication of influencer marketing, and Local Files Club brings a new twist to audio fiction monetization. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Scott Kerr sits down with Kristie D'Ambrosio-Correll, CEO and co-founder of Dacora Motors, a groundbreaking American ultra-luxury electric vehicle that will compete with Rolls-Royce and whose design pays homage to the elegant lines of 1930s vintage automotive artistry. Dacora is the first female-founded and led car company in the industry's history and the first made-in-America ultra-luxury vehicle brand in nearly a century. Kristie discusses what led her from CTO of Mirror to starting her own luxury EV company, the challenges she faced as female founder, and aiming to be the ultimate in luxury bespoke customization. She also talks about the opportunity for Dacora in a challenging luxury EV market and its design collaboration with the legendary Pininfarina Group. Plus: Why Dacora's extreme approach to personalization is unprecedented in this categoryFeaturing: Kristie D'Ambrosio-Correll, CEO and Co-Founder of Dacora (dacora.com)Host: Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth. Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon Connect with Justin on Linkedin: linkedin.com/in/justinnuckols See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday, Cloudflare outage plays havok with the internet, The Hollywood Reporter and Spotify post the hour-long roundtable with Golden Globes Best Podcast nominees, IAB Australia confirms dates for early 2026 events and survey for Audio Advertising State of Nation, Digidal looks at the growing sophisitication of influencer marketing, and Local Files Club brings a new twist to audio fiction monetization. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

100+ episodes deserves 100+ pints, and a special interrogation. So let's get it. We spend a most enjoyable hour talking to Paul Hanley about all things Fall and House of All. Let the Fall/All heads roll!Are you searching for the new episode now? Are you looking for the real thing, yeah? You may be missing out on more great Fall-related explorations… but not if you join ⁠WATF PATREON:  Full A & B-SIDE discussions (Now!), special (Patreon-only) bonus episodes, side excursions into Fall-member side projects, and early access to all episodes! ⁠⁠⁠⁠⁠⁠Join WATF Pod on PATREON and get them all! Including rare Fall content, merch, and exclusive chats with Gavin & Steve as they discuss everything Fall-related.⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow WATF Pod on: ⁠Instagram⁠  //  YouTube  //  ⁠Twitter⁠  //  ⁠Facebook⁠For more Fall-related info, please visit our fellow Fall-heads' great work at:  TheFall.org  //  Annotating The FallTheme Song by Gavin Watts: ⁠https://wearethefallpod.bandcamp.com/⁠Produced and presented by Watts Happening Records: ⁠www.TheWattsHappening.com⁠Advertising & Guest Inquiries - Contact:  wearethefallpod@gmail.com

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.

Q3 earnings are in, and the consolidation is real. Hosts Mike Ryan and Chris dive into the gravity-defying numbers, confirming that Google's core ad revenue is up a strong 12.6% year-over-year (YoY), and their massive Cloud backlog sits at $155 billion USD. Chris states that Google is not the "bee-headed chicken" but remains the dominant "American eagle". The focus then shifts to Amazon, which has truly become a services business (Cloud and Ads), with its retail component no longer the core driver of its wealth.But the big story isn't the growth—it's the crisis. Mike and Chris reveal a dangerous surge in ad costs: CPCs in PMAX and Shopping are up an alarming 30% year-to-date (since week one of the year), with Shopping CPCs specifically soaring by 36% YoY. Chris warns that this kind of inflation is a "real threat" to Google's business model because it is "forcing especially small and middle businesses out" of the auction. They discuss whether a competitor like OpenAI could challenge Google by offering "massively discounted CPCs" to eat into market share. Finally, Mike introduces the free smec Market Observer tool that helps online retailers benchmark their CPCs and check competition levels from giants like Amazon and Temu.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

Russ & Freddie break down IKEA’s new campaign, look at Reuters’ first brand campaign in 175 years, unpack the viral Friend AI pendant takeover of the NYC subway and Heineken’s pitch-perfect parody response.See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – I have not yet been deported by the Orange Mussolini, but I am told we are all under direct threat from fascism as Customs and Border Patrol agents began their deportation operations this weekend. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – As federal immigration enforcement officers launched their operation in Charlotte this weekend, local Democrat officials are pretending to be confused at the goal of the operation. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – First up, AP Dillon from the North State Journal joins me to discuss the Border Patrol operation in the Queen City - dubbed "Charlotte's Web." Also, CNN has uncovered the most important angle to this story that nobody even knew they cared about! Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: GroundNews promo code! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Doug Morgan and his twin brother Peter robbed more than 20 banks in just two years, becoming known as the After Dark Bandits. But when Peter shot two police officers, their bank robbing days came crashing down. From Doug’s dramatic arrest and being locked up in Pentridge Prison with some of the heaviest criminals to attempting a prison escape, he shares how they evaded police for years before being sentenced to more than a decade behind bars. Want to hear more from I Catch Killers? Visit news.com.au. Watch episodes of I Catch Killers on our YouTube channel here. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob's perspective on the rise of the “undernet,” the evolution of ad tech, and how agent-to-agent interactions could reshape the future of advertising. They also explore the growing importance of structured data, the challenges of discoverability in an AI-driven world, and the role of performance teams in preparing for a new era of automated consumer journeys.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Time spent on converting new clients is one of the biggest pain points for any business. We've all experienced it: you research the opportunity, calculate a budget, put together a proposal - only to discover weeks later, it was a waste of time. Wouldn't it be great to know before you even started the conversation...

Remote teams continue to struggle with delays caused by outdated, paper-based signature workflows. Printing, scanning, and mailing add unnecessary friction, especially when teams operate across time zones. When organizations move at a digital pace, slow approvals can derail momentum and create serious operational risk. Teams need a faster, safer way to move documents through the...