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The mystery of the missing rare books is solved—but Red's biggest secret remains. While the gang celebrates their detective success, Red quietly prepares for a much bigger mission: uncovering what Dr. Hart hid deep in the forest. With a glowing charm, a backpack full of supplies, and a secret note to her family, Red sets off at dawn. What she finds could change everything. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – The North Carolina House approved a bill to make concealed handgun permits option for legal pistol purchasers. Contrary to media reporting, it will not scrap the concealed permit process. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Western Carolina University became the third NC college to be caught on undercover video talking about how they are skirting a ban on DEI work. Cory Vaillancourt from the Smoky Mountain News joins me to discuss it. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Charlotte City Councilwoman Tiawana Brown, who is facing federal fraud charges, orchestrated a fraudulent press release announcing she would not run for re-election. She claims she did it to test her allies' loyalty and find a leaker... and that she still intends to run for re-election. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Nicole: Willingness to take bold leaps and embrace the unknown.Imagine a world where cancer is as treatable as the flu. That's the vision Nicole Paulk, the founder and CEO of Siren Biotechnology, is working tirelessly to bring to life. Driven by groundbreaking science, Nicole's company is on the brink of launching clinical trials for a revolutionary cancer treatment.Nicole's work leverages engineered viruses—those that don't make you sick—to deliver genetic medicines directly to cancer cells. These “good viruses” act as a delivery system for anti-tumor drugs, targeting difficult-to-treat cancers like recurrent high-grade gliomas, a fatal brain cancer. “We started to see data that looked really promising in this space,” Nicole explained, adding, “We felt a moral obligation to go after this cancer where there's just this huge unmet need.”Siren Biotechnology's approach is designed to have broad applications. Unlike treatments that target specific genetic mutations, their method has the potential to work on various tumor types. Nicole describes it as using viruses like a “little FedEx delivery truck” that can be engineered to deliver medicine precisely where it's needed in the body.This innovation didn't happen overnight. Nicole, a former professor of virology at UCSF, took the bold step of leaving academia to launch Siren Biotechnology. “I decided to resign from my faculty position and go be the founder and CEO just because I was so excited about the data and what we had so far,” she shared.In addition to traditional venture capital funding, Siren Biotechnology is inviting the public to invest through a regulated investment crowdfunding campaign. This unique opportunity allows patients, families, and supporters touched by cancer to be part of their journey. “We wanted to bring patients and their families onto our cap table,” Nicole said. “It's a way to involve them in the conversation much earlier.”Siren Biotechnology's work could redefine cancer care and inspire a new model for patient-centered innovation. With clinical trials just months away, the future looks brighter for those battling cancer—and for all of us who dream of a world where cancer is no longer a death sentence.tl;dr:Nicole Paulk's Siren Biotechnology transforms viruses into targeted cancer therapies with universal potential.The company focuses on recurrent high-grade gliomas, a fatal brain cancer with no standard treatment.Nicole left academia to lead Siren, leveraging her groundbreaking virology research to launch the company.Siren's unique crowdfunding campaign lets patients and families invest in the fight against cancer.Nicole's superpower, fearless innovation, drives her bold mission to revolutionize cancer care.How to Develop Fearless Innovation As a SuperpowerNicole's superpower is her willingness to take bold leaps and embrace the unknown. After spending nearly two decades building her academic career, Nicole left her position as a virology professor at UCSF to start Siren Biotechnology. She explained, “I feel like my superpower is just kind of being willing to jump off the cliff without a parachute and be like, we're going to figure it out. We're going to make it work.”Nicole exemplified fearless innovation when her research led to a groundbreaking discovery about the biology of a virus, one that required rewriting existing textbooks. Initially met with skepticism, her work was later validated and became a foundation for Siren Biotechnology's cancer treatment. This pivotal moment highlights Nicole's courage to challenge conventional knowledge and pursue transformative ideas.Tips for Developing This Superpower:Be willing to question conventional wisdom and explore new paths.Take calculated risks, even if it means stepping away from a well-defined career path.Embrace discomfort and uncertainty as a necessary part of innovation.Engage others by communicating your vision in relatable and accessible ways.By following Nicole's example and advice, you can make fearless innovation a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileNicole Paulk (she/her):CEO, Founder, President, Siren BiotechnologyAbout Siren Biotechnology: We are combining two transformative therapeutic technologies – AAV gene therapy and cytokine immunotherapy – into a single, reimagined modality that overcomes key challenges and redefines how we destroy tumor cells and elicit anti-tumor immunity.This is the first AAV gene therapy drug product that can be made once and used in numerous indications – a huge leap forward for the field. This drastically reduces clinical development times, manufacturing timelines, and capital needs for each clinical trial. Most importantly, ‘universal' means countless solid tumor cancer patients – regardless of tumor type or mutations – may benefit from this breakthrough approach.Website: sirenbiotechnology.comX/Twitter Handle: @SirenBioCompany Facebook Page: facebook.com/SirenBiotechnologyOther URL: wefunder.com/siren.biotechnologyBiographical Information: Dr. Nicole Paulk is the CEO, Founder, and President of Siren Biotechnology and has dedicated her career to advancing the field of gene therapy. With nearly two decades of expertise, Nicole has been at the forefront of developing cutting-edge advances to propel the field of gene therapy forward for a wide range of diseases.Before founding Siren, Nicole held various leadership positions in academia and industry and most notably was an Assistant Adj Professor of AAV Gene Therapy in the UCSF Department of Biochemistry & Biophysics before leaving to found Siren. Nicole has a B.S. in Medical Microbiology, a Ph.D. in Viral Gene Therapy and Regenerative Medicine from OHSU, and completed her Postdoctoral Fellowship and Instructorship in Human Gene Therapy at Stanford University prior to starting her lab at UCSF. Nicole is a pioneer in the development of next-generation AAV platforms for gene repair, gene transfer and gene editing, directed evolution for novel engineered capsid evolution, and comparative multi-omic approaches to interrogate translational AAV biology.Nicole is a renowned expert in gene therapy and has consulted extensively for big pharma, written draft CMC guidance for the FDA, and sits on the Scientific Advisory Boards for Sarepta, Astellas, Metagenomi, Dyno Therapeutics, CEVEC, GRO Biosciences, Excision BioTherapeutics, WhiteLab Genomics, Johns Hopkins Gene Therapy Initiative, the Gene Therapy for Rare Disorders Searchlight Program, and several stealth startups. She has been quoted in The Wall Street Journal, The Economist, The Boston Globe, Endpoints, STAT, Phacilitate, GEN, BioPharma Dive, Evaluate Vantage, SF Business Times, WIRED, Drug Discovery World, MIT Tech Review, C&EN, and more. She sits on the Scientific Editorial Boards of the journals Gene Therapy, Human Gene Therapy, and Biopharma International Gene Therapy. She is the Chair of the American Society of Gene and Cell Therapy (ASGCT) Translational Science Committee, and a member of the ASGCT Cancer Cell and Gene Therapy Committee and the Biocom California Cell and Gene Therapy Committee. She has invented numerous AAV gene therapy technologies that have been shared or licensed to dozens of gene therapy companies and nonprofit groups working in rare diseases.Outside of work, you can find Nicole adventure traveling (think whitewater rafting meets backcountry trekking), snowboarding, planning elaborate Halloween parties complete with animatronics and ghoulish menus, tending her vegetable garden, and obsessing over the latest wearable gadgets. If you're trying to track her down at a conference and can't find her, it's because she snuck off to an oyster bar.X/Twitter Handle: @Nicole_PaulkLinkedin: linkedin.com/in/nicolepaulkInstagram Handle: @sirenbioSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Kingscrowd and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on June 17, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, June 18, 2025, at 12:00 PM Eastern. Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), will lead a session on "How to Spin $1 of Advertising into $10!" He'll reveal proven strategies and marketing insights drawn from years of experience helping successful crowdfunding campaigns. Whether you're a founder planning a raise or a supporter of innovative startups, you'll gain actionable tips to boost visibility, drive engagement, and hit your funding goals. Don't miss it!Join us on June 25, 2025, at 8:00 PM Eastern for the Superpowers for Good Live Pitch—streaming on e360tv, where purpose-driven founders take the virtual stage to present their active Regulation Crowdfunding campaigns to a national audience of investors and changemakers. Selected startups are chosen for their commitment to community, alignment with NC3's Community Capital Principles, and their drive to create real-world impact. Thanks to sponsors DNA and DealMaker, this event is free to watch and amplifies the voices of underrepresented and mission-aligned entrepreneurs. Don't miss this inspiring evening where capital meets purpose—tune in to discover and support the next wave of impact-driven innovation.SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern. Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how dynamic retargeting ads often underperform generic brand ads. They discover that timing and customer readiness matter more than personalization.Topics covered:   [01:00] "When Does Retargeting Work? Information Specificity in Online Advertising"[04:00] Why personalized ads can underperform generic ones[05:00] Customer journey signals that predict ad effectiveness[06:00] Review site visits as high-intent indicators[09:00] Broad reach versus moment marketing strategies[11:00] Lab study confirms field experiment results  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Margaret is a sweet girl who always does what she is told. When she turns 8, she cannot wait to finally go to her friend Mary's house by herself. On the way, a twig gets caught in her wheelchair tire, and she falls over, trying to stop herself by pushing on a tree, but the tree is not hard as she expected, and she gets sucked into a whole other world.  Sleep Tight, Sheryl & Clark ❤️

Pitchside advertising signs in stadiums are getting bigger and brighter, using advanced, digital technology to create new opportunities for marketing to fans in the stadium and those watching sports at home. But could the LED boards around the stadium distract from the action on the field? We hear from fans, marketing execs, and how one sport league is using advertising as a form of entertainment during matches.If you would like to get in touch with the show, please email: businessdaily@bbc.co.ukPresented and produced by Russell Padmore(Picture: Football/soccer stadium from the players zone. Credit: Getty Images)

This episode is presented by Create A Video – Elected Democrats have perceived some benefit in allowing violence on their streets to oppose immigration law enforcement. A look at the funding sheds some light on what those incentive might be. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A call from Tony in Hour 1 prompts quite the response from listeners. Plus, protests (and riots) ramping up around the nation as Leftists oppose enforcing immigration law. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The North Carolina Senate has approved two bills to assist federal enforcement of immigration law. All Democrats opposed them. Plus, caller Tony provides a textbook case of Trump Derangement Syndrome. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting. 

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

Hold on to your wallet because I'm about to throw some well-honed marketing at you. This week, It's advertising slogan trivia. I'll give you the slogan used by a major brand and you have to tell me which brand used it. That's right, you should have been paying attention to the commercials. And why wouldn't you, after all the money they spent on delivering these messages to you. Connect with the show: DorkyGeekyNerdy.com Patreon BlueSky Facebook Spotify Discord Reddit

Author and podcast host Scott Galloway says brand is dead—and a lot of marketers are in a frenzy because of it. In this episode of The No Normal Show, Stephanie, Chris, and Desirée dig into the viral debate and unpack what “brand” really means in today's world—especially in healthcare. Spoiler alert: it's not all about logos and ad spend, and no, it's definitely not dead. The team breaks down Oura Ring's bold “Give Us the Finger” campaign and how it flips conventional narratives about aging, health, and wearable tech. Tune in as we separate hype from reality, marketing myths from strategy, and help you rethink how brand still drives value in 2025 and beyond.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

Katie Razzall and Ros Atkins with some of the biggest media stories of the week including Sir Martin Sorrell's take on the growth of Artificial Intelligence in the advertising world and how the industry is managing the change with Alex Dalman from the Advertising Association. Dan Snow talks about his History Hit podcast which is about to celebrate its tenth anniversary. Michael Bristow Asia/Pacific editor for the BBC World Service has the latest on cuts to Radio Free Asia's services and BBC investigative journalist Annabel Deas talks about her new podcast series exploring the world of people smuggling. What are the ethics of working with a convicted criminal to tell a story?Producer: Lisa Jenkinson Assistant Producer: Lucy Wai.

Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.

In this story, Bernice returns home from a rainy day field trip to the museum and shares all the highlights—and misadventures—with Papa Bear and her cat, Cookie. From dinosaur bones and future tech to lunchbox surprises and Bobby's latest robotics fiasco, Bernice has plenty to share. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – Andrew Dunn is the publisher of Longleaf Politics and a contributing columnist to The Charlotte Observer, and he takes a deep dive on how NC Gov. Josh Stein surprisingly and refreshingly doing things that a unifying leader should be doing. Plus, is mental health and the perception of victimhood connected to political ideology? Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – I take a look at the legal arguments surrounding the California lawsuit against the Trump administration's deployment of the National Guard to help quell the violence in Los Angeles. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – LA Mayor Karen Bass admits that Democrats believe their accusation of Trump's "escalation" of the situation is actually just opposition to enforcing immigration law. Plus, President Donald Trump speaks live from the Oval Office about the situation in Los Angeles. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Moxie was the first mass-produced soft drinks in the United States dating back to 1876 when it was created by a doctor. Root Beer was invented by a pharmacist named Charles Hires, who introduced the beverage in 1876 with real sassafras, something today considered too dangerous and therefore replaced with artificial flavor. Dr Pepper was introduced by a pharmacist named Charles Alderton and his famous 23 flavors in 1885. Coca-Cola was introduced by pharmacist John Pemberton in 1886, who used a small amount of cocaine. In 1893 another pharmacist introduced Caleb Bradshaw Pepsi, the later name for the pepsin and kola nut extra in the product. In 1929 Charles Grigg introduced 7UP, which contained lithium citrate, a naturally occurring alkali metal with psychotropic (or mood altering) effects.Fig Newtons, Graham Crackers, Corn Flakes, and Grape-Nuts were all introduced as health supplements. In all of these cases we are observing beverages and food-substances that were originally sold as tonics, medicinals, and the like, while today they are anything but. What was originally sold as medicine is today sold as liberty, and what would certainly never be sold as a health tonic today is also never accused of causing health issues.The British Journal of Sports Medicine reported back in 2017 the “overlap between the consumption of added sugars and drug-like effects.” Cheese is likewise known to be just as addictive, something linked to casein and casomorphines produced during digestion. The study, published in the U.S. National Library of Medicine, examines why certain foods are more addictive than others. Researchers identified addictive foods from about 500 people who completed the Yale Food Addiction Scale, designed to measure if someone has a food addiction.*The is the FREE archive, which includes advertisements. If you want an ad-free experience, you can subscribe below underneath the show description.-FREE ARCHIVE (w. ads)SUBSCRIPTION ARCHIVEX / TWITTER FACEBOOKYOUTUBEMAIN WEBSITECashApp: $rdgable Paypal email rdgable1991@gmail.comEMAIL: rdgable@yahoo.com / TSTRadio@protonmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-secret-teachings--5328407/support.

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Scott: Bias for actionFirefighters face life-threatening risks every day, and for too long, many of these dangers have gone unaddressed. Scott Holman, CEO and Founder of Red Line Safety, is on a mission to change that with innovative technology designed to protect firefighters in real time and improve their long-term health.Scott, a retired firefighter himself, brings decades of experience to this venture. His company builds wearable devices that gather physiological and environmental data, an advanced communication infrastructure to transmit the data, and a cloud-based dashboard for incident managers to monitor conditions and make data-driven decisions. "We create a solution that not only protects firefighters in real time but also helps them address long-term health issues," Scott explained during this episode of Superpowers for Good.The technology has already proven its potential. In one pilot test, Red Line Safety identified a critical health issue in a 24-year-old firefighter, enabling life-saving surgery. Scott shared, “When you tell firefighters these stories, they can't wait to use the technology. They want to know what they're exposed to, how they're responding physiologically, and they want to create an exposure record.”The market opportunity for Red Line Safety is enormous. Scott explained that the global market for firefighter safety equipment is valued at $20 billion. With patented technology and first-to-market status, Red Line Safety is poised to scale quickly. The company has already attracted attention from national and international organizations.To bring this life-saving technology to more firefighters, Red Line Safety is raising capital through a regulated crowdfunding campaign on Wefunder. Anyone interested in supporting this mission can visit s4g.biz/redline to learn more and consider investing.Every firefighter deserves to come home safely. Scott's vision, paired with Red Line Safety's groundbreaking technology, makes that goal closer to a reality.tl;dr:Red Line Safety develops wearable tech and cloud systems to protect firefighters in real time.Founder Scott Holman, a retired firefighter, brings decades of firsthand experience to the company's mission.The technology has already saved lives and provides invaluable data for long-term firefighter health.The $20 billion global market offers enormous potential for scaling Red Line Safety's patented solutions.A Wefunder campaign invites everyone to invest in this innovative, life-saving technology.How to Develop Bias for Action As a SuperpowerScott Holman describes his superpower as a “bias for action.” This stems from his Marine Corps training, which instilled a belief that he could accomplish any goal he set his mind to. “I came out of [boot camp] feeling extremely confident, like there's nothing I couldn't do,” Scott shared. This confidence has driven him to tackle challenges head-on, even in unfamiliar territory.Early in his life, Scott exemplified his bias for action by building a home for his family. Despite having no prior experience, he purchased a kit home, bought land in a rural community, and assembled the house largely on his own. “I realized we needed a house, and the only way I could do it was to build it myself. And I did,” he recalled, inspiring others to take bold steps as well.Tips for Developing the Superpower:Don't talk yourself out of trying something just because you haven't done it before.Believe in your ability to learn and adapt as you go.Build a support system—seek advice and collaboration from others with complementary skills.Don't fear failure; instead, view it as a learning opportunity, as Edison famously did.Take the first step and commit to seeing the project through, even if you need to pivot.By following Scott's example and advice, you can make a bias for action a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileScott Holman (he/him):Founder & CEO, Red Line SafetyAbout Red Line Safety: Red Line Safety is a mission-driven technology company founded by a retired Fire Captain and U.S. Marine Corps veteran, dedicated to protecting those who protect us. We develop cutting-edge wearable technology and deployable communication networks that provide real-time data on firefighter location, environmental hazards, toxic exposures, and vital signs, especially in remote areas without cellular coverage. By equipping incident commanders and safety officers with actionable insights, Red Line Safety enhances operational effectiveness, firefighter health and wellness, and public safety during structure fires, wildland incidents, and all-hazard emergencies.Website: redlinesafety.comX/Twitter Handle: @RLSFireCompany Facebook Page: facebook.com/redlinesafety2018Other URL: wefunder.com/redlinesafetyincBiographical Information: Scott Holman is a U.S. Marine Corps veteran and recently retired Fire Captain from the Sacramento Metropolitan Fire District, with over 33 years of experience in Fire & EMS. He is the Founder and CEO of Red Line Safety, a veteran-owned, Delaware C-corporation formed on 9/11/2018, dedicated to advancing wearable technology and deployable communication networks for first responders. With degrees in Fire Administration and a proven record of innovation, including initiating the effort to develop a fire service drone program, working to establish a Type II hand crew, and co-creating a leadership program, Scott brings deep industry insight and frontline credibility to the complex challenges facing public safety. His work is driven by a personal mission to prevent line-of-duty deaths and occupational illnesses through real-time data, and to deliver scalable solutions that enhance firefighter safety, operational efficiency, and long-term health outcomes.Personal Facebook Profile: facebook.com/scott.holman.54Linkedin: linkedin.com/in/scott-holman-2013a93a/Instagram Handle: @redlinesafetyincSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Kingscrowd, and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on June 17, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, June 18, 2025, at 12:00 PM Eastern. Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), will lead a session on "How to Spin $1 of Advertising into $10!" He'll reveal proven strategies and marketing insights drawn from years of experience helping successful crowdfunding campaigns. Whether you're a founder planning a raise or a supporter of innovative startups, you'll gain actionable tips to boost visibility, drive engagement, and hit your funding goals. Don't miss it!Join us on June 25, 2025, at 8:00 PM Eastern for the Superpowers for Good Live Pitch—streaming on e360tv, where purpose-driven founders take the virtual stage to present their active Regulation Crowdfunding campaigns to a national audience of investors and changemakers. Selected startups are chosen for their commitment to community, alignment with NC3's Community Capital Principles, and their drive to create real-world impact. Thanks to sponsors DNA and DealMaker, this event is free to watch and amplifies the voices of underrepresented and mission-aligned entrepreneurs. Don't miss this inspiring evening where capital meets purpose—tune in to discover and support the next wave of impact-driven innovation.SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Join Dorian Dickinson, founder & CEO of FundingHope, for Startup.com's monthly crowdfunding workshop, where he'll dive into strategies for successfully raising capital through investment crowdfunding. June 24 at noon Eastern.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Most B2B marketers completely misunderstand what brand advertising is supposed to do. They conflate brand narrative with brand advertising, trying to make one execution do both jobs. This week, Elena, Angela, and Rob are joined by Matt Maynard, VP of Global Brand and Advertising at Asana. Matt shares how he went from journalism to marketing thought leadership without taking a single marketing class. He digs into the dangerous defaults B2B marketers fall into, from pipeline obsession to customer story overuse. Plus, learn why brand advertising and brand narrative are two completely different things that most companies wrongly conflate. Topics covered: [02:00] Matt's journey from journalism to self-taught marketer[08:00] Why brand marketing is having an identity crisis in B2B[13:00] Translating marketing effectiveness theory into practice[18:00] Managing product-led and sales-led growth motions[22:00] Reframing the 95-5 rule as increasing your odds[25:00] What "responsible reach" means for brand marketing[31:00] Why customer stories don't belong in brand advertising[35:00] The difference between brand narrative and brand advertising  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/ritson-applicable-b2b-marketing/Matt Maynard's LinkedIn: https://www.linkedin.com/in/mattmaynard/Asana: https://asana.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Points of discussion:—Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/—Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you're happy with how everything looks?Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in a state of rapid decline, say, 10 to 12% down each year since 2022?Q3: Is there a way to win in the lager segment today? It seems like Montucky and Garage Beer are so dominant that even larger craft breweries are behind the power curve. Is it worth it for a smaller brewery to attempt to play in this space right now?Q4: Thanks for including the Babe-centric thought here. This is something our (mostly female) marketing team has discussed a lot over the last year. Similar to your take, we're not offended, but do wonder if the type of person that this resonates with is even be a craft beer drinker at all?Q5: What are your thoughts on the “bifurcation” trend. This looks great, but I see it everywhere. How do you guys handle it when a look like that makes sense for a brewery, but is super common in their market?Q6: What role do you see for Ai tools like Canva or Midjourney at smaller breweries with limited resources? Is this a great asset for them, or a major threat for in-house designers? Or, both? And maybe a related — or a bonus question? — what impact do you think this will have on the design industry?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full disclosure: I was one of the first investors in INCRMNTAL. The impetus for this conversation was a blog post that Maor recently published: I Measured Incrementality. Now What?. In this episode, among other things, we discuss:Why discrete, one-off experiments are not the optimal way to measure incrementalityThe principal challenge in measuring incrementalityHow the "AI-ification" of marketing changes advertising measurementThe options that marketers have for attribution and optimization once every scaled channel offers AI-enabled total automationHow marketing teams should utilize the conversion / ROAS data that is reported by platformsThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

This episode is presented by Create A Video – How did Los Angeles devolve into violence over the last three days? It's actually been a long time coming. I take a look at the timeline of events that lit the fuse. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Mad at federal enforcement of law, Leftists rioted in Los Angeles for three days. Democrats and media (but I repeat myself) say it's all President Trump's fault. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – Democrats should be happy to hear that their illegal alien martyr - dubbed a 'Maryland Man' - will be returned to America to face due process. Unfortunately, it's because he's been indicted by a federal grand jury for human trafficking. AP Dillon joins me to discuss it. She is a reporter for the North State Journal. Read her reporting at NSJonline.com. She publishes a Substack.com newsletter called More To The Story. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This Week: Saul Colt and Jeremy Goldman join Bob to discuss brands exiting Pride events, how AI is powering go-direct strategies, whether boredom makes you more creative, a look at unskippable ads, plus this week's #FairFailFoul.

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.

Liz Hayes has interviewed serial killers, met murderers, reported from the front line of war zones and even took muffins to meet the Ku Klux Klan. The television journalist has faced some of the most terrifying people, but it was the death of her father that was the hardest story of her career. Get episodes of I Catch Killers a week early and ad-free, as well as bonus content, by subscribing to Crime X+ today. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

In this conversation, Danielle and Casey discuss the evolving landscape of advertising, particularly the shift from traditional demographic targeting to a focus on creative content that resonates with audiences. They explore the role of influencer marketing, the differences between lo-fi and hi-fi content, and the impact of celebrities in advertising. The discussion highlights the importance of creating tailored content for different audiences and the future of marketing strategies in a rapidly changing digital environment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Who doesn't love a good “I told you so” moment? Tune in to this week's episode of the Brand Shorthand Podcast to hear what the positioning duo has to say about the bad brand moves from HBO Max and Krispy Kreme. Max announced that its name will be returning to the beloved HBO Max after a failed attempt at a rebrand, and Krispy Kreme announced it will be putting a pause on its partnership with McDonald's. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!

Life360 is a family safety and location sharing app with 80 million active monthly users. Their latest work from ALTO, NY focuses on "Improving Everyday Family Life," with hilarious work that's winning in a space where Apple can't play as deeply. 

In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but …

Zahra Baker was brutally murdered and dismembered by her stepmother when she was 10 years old. Former 60 Minutes reporter Liz Hayes sat down with the woman responsible in prison - and it was one of the few times she walked away stunned. On this episode, the veteran journalist takes Gary Jubelin through some of the biggest stories of her career including the dingo who stole Lindy Chamberlain’s baby to the murder of British backpacker Peter Falconio. Get episodes of I Catch Killers a week early and ad-free, as well as bonus content, by subscribing to Crime X+ today. Like the show? Get more at icatchkillers.com.au Advertising enquiries: newspodcastssold@news.com.au Questions for Gary: icatchkillers@news.com.au Get in touch with the show by joining our Facebook group, and visiting us on Instagram or Tiktok.See omnystudio.com/listener for privacy information.

ABOUT JAIME SCHWARZ:BIO: Jaime Schwarz is an award-winning copywriter and creative director, having worked with over 100 brands at NYC agencies before starting his entrepreneurial journey.In 2017 he authored the world's first NFT-focused patent and launched BrandTherapy.coach, a product market fit-focused consultancy built on the technique of letting the brand speak for itself. After co-founding seven startups and consulting for dozens more, in 2022, Jaime pivoted into the web3 world by using AI to literally teach brands to speak for themselves and co-founding The TeamFlow.Institute using team intelligence to maximize the momentum of decentralized teams to create the Company Betterment Industry. He also co-founded ParallelWorlds.us and positioned it as the world's first spatial transformation company. Since then, once his patent was granted, he has been building MRKD as an IP-founded venture focused on empowering the IP economy through co-creationism. He serves on the board of Wayfinders on the Hudson, is an advisor to XRSI.org, and lives in Hastings on Hudson with his wife and two boys.Jaime's LinkedIn Profile: linkedin.com/in/jaimeschwarzWebsites:brandtherapy.coach (Company)jaimeschwarz.com (Portfolio)calendly.com/getbrandtherapy/30min (Other)Email: jaimeschwarz@gmail.comSHOW INTROWelcome to the NXTLVL Experience Design podcast EPISODE 79 … and my conversation with Jaime Schwarz an award-winning copywriter and creative director, founder of Brand Therapy and a number of other ventures.On the podcast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    he NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgJaime Schwarz spent years work in the fast-paced world of New York advertising agencies where he came to deeply understand brands. Since then, his entrepreneurial journey has led to patent awards, and a few business ventures that truly bring things to the NXTLVL. We'll get to all of that in a moment but first though, a few thoughts…                 *                                  *                                  *OK so where to start on this one...You know… I try to lead teams by being authentic and transparent. Candid when it matters to get to the heart of the matter and circumspect when sharing the whole story it might not be appropriate. But thinking about my interview with Jamie Schwarz makes me sit back in my chair and consider what I think I know.I think I know a little about a lot and I say that not lacking humility, but I've been always compulsively curious about stuff. All kinds of stuff.I like to know why things work the way they work, how people got to the places they got to in their careers, how history unfolds and the story of culture is our told and retold. And all sorts of other stuff. I like reading about quantum physics but will confess I still get confused about how traveling at the speed of light and coming back to your origin will mean that you come back years in the future while the passage of time for you may only be a few moments. I loved the movie interstellar. I don't know things like that just sort of confused me, but they fascinate me nevertheless.I digress.I think I probably know a little bit about enough and in some cases it just might be that I know enough to be dangerous as the saying goes. One of the motivations to doing the podcast is that I get to speak to lots people who are just way smarter and tuned in than me…and I generally add here that the bar is actually set pretty low because there are so many really smart people in the world.I like studying about the things that I try to engage in conversations about. I'll read books, watch hours of online content – presentations, speeches and interviews. I'll dig up articles and make sure that I show up ready to go for a conversation.Early on in the podcast series I had someone thank me for showing up well prepared. I just sort of thought that that was my responsibility to make sure that if someone was offering their time to have a discussion that I would have done my necessary background preparation to make it worth their while. Some interviews I sort of set as stretch goals - people who I want to talk to because they have deep insight on areas that I am interested in but in which I may not have more than an intermediate or novice education. My wife, a veteran of print and television journalism, a multi-book author, strong advocate of radical listening and who also has the uncanny ability to see way beyond the immediate conversation would always say to me that when in discussion you need to leave the interview questioning whether you know more about the person at the close of the conversation than you did when it started. That's an interesting starting point when entering a conversation because it sets the basic premise for who's doing the talking - how much listening is going on and how you listen not to simply add your own opinions, solve the problem or give advice, but to dig deeper in your understanding, resulting in better attunement.I will confess that sometimes I am fully aware that my enthusiasm for subject matter leads to jumping in, offering personal experiences and contributing ideas. Conversations can chase multiple ideas, but I also think that's a result of what I consider as associative thinking - one idea connects to another and sets off a cascade of related or interdependent subjects. And then a whole array of rabbit holes lay before us. Each one leading to a delightful journey. Oh now which one to choose – why not all – let's go!I have come to use these introductions to podcast interviews as replacements of a sort for a blog I used to write for VMSD magazine called “Brain Food.” I take the time to consider what the conversation with my guest is about and set to musing on ideas that emerged in the conversation. Some of them are personal, stories that resonate deeply with personal or professional experiences. Others are thought bubbles that I offer up for further investigation. I think that most of this episode is like thought bubbles. It covers the nature of branding and relationships with consumers, trust in marketing and storytelling, NFTs and creating derivative works and related IP legal issues, Web 3.0, Deconstructivism, co-creation in a digital mediated world, Ai and collective intelligence, the pace of change, art and digital twinning and the inherent value of co-creative works, quantum computers and hacking bitcoin, object permanence in the digital space… and, and, and you get the idea. There is so much here that you might say it lacks focus, but I think it actually offers up the idea of complexity in our fast-paced digitally mediated world where interdependencies reign, everything is connected to everything in one multi-dimensional system and to what end it is sweeping us along. We can come to these various rabbit holes of conversation because Jaime Schwarzis an award-winning copywriter and creative director, having worked with over 100 brands at NYC agencies before starting his entrepreneurial journey.In 2017 he authored the world's first NFT-focused patent and launched BrandTherapy.coach, a “product market fit-focused” consultancy (about which he speaks in our talk) that is built on the technique of letting the brand speak for itself. After co-founding seven startups and consulting for dozens more, in 2022, Jaime pivoted into the web3 world by using AI to literally teach brands to speak for themselves and co-founding The TeamFlow.Institute using team intelligence to maximize the momentum of decentralized teams to create the Company Betterment Industry. He also co-founded ParallelWorlds.us and positioned it as the world's first spatial transformation company. Since then, once his patent was granted, he has been building MRKD as an IP-founded venture focused on empowering the IP economy through co-creationism. I could have prompted Jaime with any of these subjects and just sat back and taken it all in.ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta. In this conversation, the hosts have a conversation with Yoni at the Meta Summit about Meta's advertising strategies, the shift towards incrementality in measuring ad performance, and the role of AI in enhancing ad effectiveness. The discussion also touches on the balance between creative volume and quality, and the future of interactive ads powered by AI. 00:00 Introduction to Meta's Advertising Strategy02:53 Profitability as a North Star for Brands05:48 The Shift to Incrementality in Advertising09:05 AI Innovations in Meta's Ad Platform11:57 Creative Volume vs. Quality in Advertising14:47 The Future of Interactive Ads with AI27:32 The Future of Advertising and Customer Service30:48 AI Innovations in Advertising33:34 Incrementality and Customer Acquisition Strategies36:41 Empowering Small Businesses with Advertising Tools39:33 Top of Funnel Strategies and Incrementality42:55 The Evolving Role of Media Buyers49:10 Feedback and Collaboration with MetaSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

A lot of people have an incredibly negative view of marketing and advertising. Not too long ago, I heard somebody say that advertising is the first profession: in the Garden of Eden, the serpent said, “you need that apple.” They were saying that marketing is creating need in somebody else for your profit, whether they really need it or not.  On the other hand, you could make a case that marketing is the oldest profession because of when the Bible says, “in the beginning was the Word.” God invented communication. And in many ways, at its best, that's all marketing is: communication. So let's look at  1) what marketing is, 2) what's wrong with marketing, and 3) how you can integrate the Christian faith with work in marketing, advertising, and promotion. This talk and Q&A was given by Dr. Timothy Keller at Redeemer Presbyterian Church on March 4, 2005. Series: Center for Faith and Work. Today's podcast is brought to you by Gospel in Life, the site for all sermons, books, study guides and resources from Timothy Keller and Redeemer Presbyterian Church. If you've enjoyed listening to this podcast and would like to support the ongoing efforts of this ministry, you can do so by visiting https://gospelinlife.com/give and making a one-time or recurring donation.

This episode is presented by Create A Video – Newly declassified documents show the FBI and DOJ did not prosecute a woman for lying to Congress about the role she played in promoting the Trump-Russia collusion hoax. But that's not even the worst part. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A rundown of how Democrat leaders profited from Russian deals when they were attacking Trump as being a Russian stooge. Plus, an update from the NCGOP convention and probing Biden's autopen. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – The FBI's case management system, Sentinel, has a function that allows agents to hide cases - with evidence and information - in a secret category called "Prohibited Access." So, when anyone searches the database for case information, Sentinel returns a false negative response - essentially hiding the existence of the files. The implications of this could be massive. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.comGet exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Send us a textDue to the FDA restrictions as far back as 2000 restricting the pharmaceutical companies and their salesforce in providing , through trips, dinners, lunches and a host of other benefits,  enticing and rewarding prescribers to prescribe  their medications. These companies have directed their sales initiatives towards DTC or Direct to Consumer practices now that they have had to reduce their presence and activities to the prescriber. My concern is the gaslighting of the consumer by the intensity and the number of advertiements seen on all media, specifically television,  and the complexity of the information given to non healthcare professionals. 

In this episode, Red and her friends investigate a puzzling mystery at school: someone has been stealing rare books from the library—and always at the same time each day. As Red uses her sharp Martian instincts to spot patterns others miss, the gang uncovers a suspect and sets a clever plan in motion to catch the thief red-handed. But when one of the stolen books reveals clues that echo Dr. Hart's mysterious message, Red realizes that even small school mysteries might be connected to something much bigger. Sleep Tight, Sheryl & Clark ❤️

This episode is presented by Create A Video – The North Carolina House passed a series of mandates for state agencies to cooperate more fully with federal immigration efforts. Democrats opposed the bill, citing all the tired excuses for maintaining a broken immigration system they have made for the past decade. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – More highlights of the debate over Senate Bill 153 in the North Carolina House yesterday. The legislation will mandate greater cooperation by state law enforcement agencies with federal immigration enforcement. All Democrats in the House voted against it. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

This episode is presented by Create A Video – A couple of commies from China got busted smuggling a toxic fungus into America that, if released, would decimate food crops. Plus, an arrest in the Charlotte case of the stolen French bulldog named Julio. Subscribe to the podcast at: https://ThePetePod.com/ All the links to Pete's Prep are free: https://patreon.com/petekalinershow Media Bias Check: If you choose to subscribe, get 15% off here! Advertising and Booking inquiries: Pete@ThePeteKalinerShow.com Get exclusive content here!: https://thepetekalinershow.com/See omnystudio.com/listener for privacy information.

Margaret is a girl who always does as she is asked. It's her birthday, and she is turning eight. Margaret is very excited because this is the day she gets to go to her friend Mary's house all by herself. After breakfast, she starts on her way to Mary's, but something magical happens. Sleep Tight, Sheryl & Clark ❤️

In this story we follow Bernice's friend Ethan—an avid reader and quiet thinker—as he spends a few days at his grandmother's house while his parents are away. After a visit to the attic, Ethan discovers a hidden family storybook written by his great-grandfather. What begins as a quiet reading session turns into a journey into family history, self-discovery, and the joy of sharing stories. This story celebrates reading, family bonds, and the quiet confidence of introverted kids who love to listen, learn, and imagine. Sleep Tight, Sheryl & Clark ❤️