Podcasts about Copywriting

In this episode of the Coaches Compass, Mike explains the most important systems that you need in your business if you want to grow without having to put in so much manual effort. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

Nikt nie chce wyglądać na zdesperowanego sprzedawcę, prawda? Tylko lęk przed sprzedażowym pisaniem może prowadzić do tego, że nasze treści będą brzmieć zbyt zachowawczo. A klient nie będzie wiedział, dlaczego ma wybrać akurat naszą ofertę, zwłaszcza jeśli konkurencja jest duża. Dlatego dziś skupimy się na ustaleniu, co robi różnicę między „wow, mam przed oczami coś wartościowego" a „znowu mi coś wciskają".

It's the sure-fire strategy that makes you overconfident. It looks like this: The copy's loud. Aggressive. Alpha-male on a double dose of adderall. It's practically SCREAMING at you to buy. And you know what? Sometimes it works. But not most of the time. Especially these days. Hyper-aggressive copy is just a huge risk you don't want to take. And here's why: While it's true that pressure might trigger an action, it almost never creates belief. And belief is what you need to MAKE the sale… and KEEP the sale. My co-host Nathan is going to lead us out of the land of testosterone intoxication and into an exciting new world, of calmly and irreversibly creating BELIEF in your copy… so pressure isn't necessary. Because when they believe… they buy. Find out more about Nathan's approach at https://cultishcontent.com/ Download.

Video Version: https://www.youtube.com/watch?v=SNcVimglHDI&feature=youtu.be Find Me Here: https://linktr.ee/boldperceptionspodcast Travel / Lifestyle Consultation, DM Me On Instagram: bold_perceptions Subscribe to win a free flight.... when I hit 5k subscribers I will buy a random person a one way flight to experience solo travel themselves. & I will help you plan the adventure. My guest, Mike Bolton: IG: https://www.instagram.com/boltonsbites/ #travel #travelblogger #foodblogger #nomad #podcast #podcasting #digitalnomad #copywriting #wifimoney

Floskeln sind das Unkraut in jedem Text: Sie wachsen überall, machen alles irgendwie voll, aber helfen keinem wirklich weiter. Wer beim Schreiben auf altbekannte Floskeln setzt, sorgt nicht für Eindruck, sondern für Gähnen. Denn diese leeren Phrasen sind wie ein Rätsel ohne Auflösung – und Leser klicken schneller weg, als die Motivation bei der Steuererklärung sinkt. Warum machen wir das trotzdem ständig, obwohl wir eigentlich was sagen wollen? Und wie wirst du dieses Blabla wieder los? In dieser Folge gibt's fünf typische Floskeln aus der Berater- und Coaching-Bubble – lauwarm serviert, aber messerscharf zerlegt. Dazu gibt's (schräge) Gedanken und natürlich Tipps für klarere, konkretere Worte. Für alle, die keinen Bock auf heiße Luft im Text haben. / 131

In this episode of the Coaches Compass, Mike explains the need for systems, data, and routine more than ever. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

What if the most powerful skill you could develop as a designer has nothing to do with Figma or AI? In this episode, we explore why writing is the ultimate meta-skill—sharpening your thinking, influencing decisions, and accelerating your career in unexpected ways.Is writing the most underrated design skill of all time?We spend a lot of time talking about design skills like prototyping, facilitation, and AI tools. But what if the skill that strengthens all of those is the one designers most often ignore?In this episode, I sit down with Thijs Kraan, a designer-turned-growth partner, who makes the case that writing is the ultimate meta-skill. For Thijs, writing every day didn't just sharpen his thinking; it multiplied his impact. From running a 30-day challenge to publishing daily posts, writing became the catalyst for everything else in his career.We talk about the difference between business writing, expert writing, and copywriting, why clear writing equals clear thinking, and how documentation can protect your career when tough decisions come back months later. We also tackle the elephant in the room: AI. Should you let ChatGPT do your writing, or will that shortcut make you worse in the long run?Whether you're trying to influence stakeholders, sharpen your thinking, or just get better at your day-to-day communication, this conversation will show you why writing might just be the most important design skill you haven't been practicing.Tune in and see why it's time to pick up the pen (or keyboard).Topics:• 02:45 – The Importance of Writing in UX Design• 04:19 – Thijs Kron's Journey: From Web Development to Writing• 06:05 – The Power of Writing in Design Thinking• 06:31 – Building a Writing Habit• 15:06 – Writing as a Meta Skill• 20:55 – Different Types of Writing for Designers• 22:33 – The Role of Copywriting in Design• 24:36 – Writing as a Career Multiplier• 28:38 – The Impact of AI on Writing• 30:19 – Balancing AI and Human Thinking• 31:35 – Personal Experience with AI in Writing• 32:43 – Effective Uses of AI for Writing• 34:54 – The Risks of Over-Reliance on AI• 36:13 – Practical Tips for Writing and ThinkingHelpful Links:• Connect with Thijs on LinkedIn—Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get a FREE audiobook AND support the show⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support the show on Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out show transcripts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on Stitcher⁠

We're headed to Rock Town for this episode as we chat with Cai Lane, Marketing Specialist for Little Rock Convention & Visitors Bureau. LRCVB, which is a destination marketing organization, also manages venues in the Central Arkansas Region, including Robinson Center, Statehouse Convention Center, First Security Amphitheater, and River Market Pavilions. Cai tells us about the city and about each of the venues their CVB manages. We learn about the culture and scene of Little Rock, which Travel + Leisure declared the most underrated city in the south. We dive into a day in the life with him, learning about his role with the venues, digging into buyer personas, and how he works with promoters to set realistic and stretch goals before making a comprehensive plan. From making Little Rock shine and promoting venues to his side businesses in real estate and recording music – you're bound to enjoy this episode, which is filled with infectious joy, fascinating information, and great BBQ recommendations.Cai Lane: Instagram | LinkedInLittle Rock Convention & Visitor's Bureau: Facebook | Instagram | LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Writing for clients is just one way to build a copywriting business. Once you've done that for a while, you may decide it's not right for you. So what does the alternative look like? I invited copywriter Krystle Church to join for for the 266th episode of The Copywriter Club Podcast to talk about that and a lot more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Krystle's Email List The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Partial Transcript: Rob Marsh: When your business stops working for you, what can you do to fix things? This is The Copywriter Club Podcast. There are a lot of copywriters who build a successful business writing for clients. Or maybe they build an agency around their offers and niche. But then after a few years they don't love the business they created for themselves. Sometime we just burn out and need to do something a bit different. Maybe they no longer want employees or contractors. Maybe they get tired of working directly with clients. Maybe they realize that instead of using their skills to attract customers to other peoples businesses, they decide to use their skills to sell products to their own clients. And then many of us are entrepreneurs at heart and have always wanted to build a business other than writing for a list of clients. Shifting a business from offering services to clients to something else can be a challenge. It's a very different kind of work. Instead of creating assets for clients, you may spend your time creating assets for your own business, then spending even more time getting attention for your offers. For many copywriters, this is the dream—a copywriting business with customers instead of clients. But there's a lot of work that goes into a business switch like this. Validating offers. Finding a client base for your offers—which is almost certainly a very different set of clients than you've been writing for. Building out marketing systems to sell your new products. Figuring out how to deliver value when you're not actually delivering copy. I wanted to talk about this with someone who's gone through the process recently. So I invited copywriter and coach Krystle Church to come back to the podcast and talk about the changes she's made to her business over the past couple of years. The business Krystle has today is very different from the one she was running two years ago. She's excited about the new direction and having more fun than when she was burning out with a calendar full of projects that required her attention from the time she woke up until she went to bed at night. If you've been thinking about re-imagining your business, this episode may give you a few ideas to try. You'll get a few tips about validating a new offer. And you might even decide to dabble with an offer for your niche that at least gives you a taste of what a different kind of business would feel like. This kind of business isn't for everyone. In fact, it's probably not for most copywriters. But it's worth thinking about how you might be able to add to or change your business so it fits your needs a bit better. Before we get to my discussion with Krystle, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you'll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn't complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery  And now my interview with Krystle Church.

Como criar lançamentos digitais de sucesso com copywriting e narrativas envolventes? No episódio #204 do Hotmart Cast, recebemos Rodrigo Corrêa e Marcelo Braggion, dois grandes nomes dos bastidores do mercado digital, para revelar como estratégias de copy, narrativa e danos já geraram mais de R$250 milhões em vendas. Eles apoiam como construir histórias que conectam, a importância de parcerias sólidas e como lidar com a pressão emocional em um mercado competitivo. Se você deseja entender o que diferencia os grandes lançamentos digitais e como aplicar isso no seu negócio, este episódio é para você. → O que você vai aprender neste episódio:Como copywriting e narrativa criam lançamentos de sucessoO impacto da autenticidade para se destacar no mercado digitalEstratégias para construir parcerias sólidas e sustentáveisManeiras de lidar com a pressão emocional no empreendedorismo digitalTendências e futuros caminhos dos grandes lançamentos Visite o canal da Hotmart no Youtube: https://www.youtube.com/@hotmart

#624 – In dieser besonderen Episode des Podcasts wird Tim, ehemaliger Teilnehmer im Mentoring von René Renk, von René selbst interviewt. Du erfährst, wie Tim seine Online-Business-Karriere startete, mit Rückschlägen umging und welche Eigenschaften für nachhaltigen Erfolg entscheidend sind. Im Mittelpunkt stehen Mindset, Coaching, Zielgruppenanalyse und der Aufbau skalierbarer Business-Modelle. Hier findest du René Renk online:  https://renerenk.de/ https://www.instagram.com/renerenk/ Highlights: "Erfolg ist kein Übernachtereignis, sondern das Ergebnis jahrelanger, kontinuierlicher Arbeit und Persönlichkeitsentwicklung." "Die wichtigsten Fähigkeiten für nachhaltigen Erfolg sind Problemlösung, Copywriting und tiefes Zielgruppenverständnis." "Habe den Biss, durchzuhalten und nicht aufzugeben – Rückschläge gehören zum Erfolg dazu." Timestamps: 00:00 – Einführung & Tims erster Mentor 03:31 – Persönliche Transformation 10:17 – Die ersten Rückschläge und der Durchbruch im Coaching-Business 18:20 – Coaching hilft: Der Ripple-Effekt und neue Motivation 27:10 – Limitierende Glaubenssätze und Mindset-Wachstum 36:25 – Vom Abnehm-Business zum Copywriting-Erfolg 41:45 – Gesunde Strukturen und langfristiges Wachstum 48:45 – Hamsterrad vermeiden: Nachhaltiges Unternehmer-Mindset 51:09 – Rückblick: Zehn Jahre Durchhaltevermögen und persönliche Erkenntnisse Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

Today we take a deep dive into the part of copywriting that people talk about all the time. And even though people talk about this all the time, most of them don't really understand it. That is, psychology. Not the kind of psychology you experience in a therapist's office—although there's a little bit of overlap. Not what you'll find in brightly colored grid of buyer personas. Not mindset. No, we're talking about the psychology that has to do with how people really behave. What actually makes them respond. This is the kind of psychology that proves out over and over again, through unforgiving tests in the marketplace. We'll call it “copywriting psychology.” It's the psychology behind copy that converts. And here's the thing: It's not always polite. It may not even be pleasant. And sometimes, it's offensive to the way people look at the world. But copywriting psychology is not trying to win a popularity contest. Instead, it's trying to answer a very serious, and sometimes uncomfortable, question. That is: Does it convert? Remember, we're talking about persuasion in the wild here. After all, when they're looking at your copy, your prospects aren't really sitting in a focus group, ponderously exploring their feelings and trying to express them so as to look good in front of others. Here's what your prospects are really doing: They're scrolling through emails… half-watching TikTok videos… and trying to remember where they left their debit card. Copywriting psychology doesn't rely on a theory or a particular set of beliefs. It relies on observed and measured behavior. Therefore, to get really good at this, you learn not to listen so much to what people say… but to pay very close attention to what they do. When I mentor clients, a large part of what we do ends up coming from developing an almost sixth sense for copywriting psychology. What we'll do here today is a crash course to help you move to the next level in this important set of copywriting tools. So, a couple of resources for you if you really want to get copywriting psychology under your belt. If you are a working copywriter with at least two years' experience and in the six figure level of income, you should consider applying for mentoring with me. I don't work with beginners, but if you have a successful business and you write copy, or you have a strong freelance copywriting business, check out my mentoring. It's a serious one-year program and it can easily take you to the next level. It's expensive, but clients find again and again that it more than pays for itself. In fact, some of them, who run 9 figure businesses, have stayed with me for years. And some freelance copywriters have as well. Now, what we talked about today is just a small part of the copywriting psychology we cover during the year, because most of it comes up when we go over projects and promotions you're actively working on. You can find out more, including the application, at https://garfinkelcoaching.com The second resource is for everyone and I can't recommend it highly enough, even though I wrote it. This week I got two messages from clients who were bragging they got someone else to get the book. Why? Because the information in it can really make a big difference in your copy and in your business. And I haven't seen the same information anywhere else. Of course I'm talking about The Persuasion Story Code. It's on Amazon and here's the link: https://www.amazon.com/dp/B0CFD2KXNQ Download.

Verkaufspsychologie ABC - A wie Aktion - Menschen aus ihrer Passivität holen und zum Klicken bringen Die drei entscheidenen psychologischen Faktoren In dieser Folge tauche ich mit dir in das Verkaufspsychologie-ABC ein und starte mit dem wichtigsten Faktor: Aktion. Ich zeige dir, warum es im Marketing und Vertrieb entscheidend ist, Menschen aus ihrer Passivität zu holen und welche psychologischen Prinzipien dabei wirklich funktionieren. Du erfährst, wie du mit dem Fogg Behavior Model das Problembewusstsein deiner Zielgruppe schärfst und sie gezielt zur Handlung motivierst. Praxisnahe Beispiele und konkrete Strategien helfen dir, mehr passende Kunden online zu gewinnen und dich klar vom Wettbewerb abzuheben. Lass dich inspirieren, deine Botschaften zu schärfen und setze die ersten Schritte direkt um – für mehr Wirkung und bessere Ergebnisse! https://matthiasniggehoff.de/ ----------------------------------------------------------------------------------------------------------------------------------- Wie gewinne ich mehr Kunden? Wie erhöhe ich nachhaltig meine Preise? Wie erziele ich exzellente Ergebnisse und arbeite mit tollen Kunden? Wie setze ich mich am Markt durch und komme raus aus der Vergleichbarkeit? Viele Fragen, eine Antwort: Verkaufspsychologie. Seit über 10 Jahren zeigen der studierte Psychologie Matthias Niggehoff und Dr. René Delpy ambitionierten Unternehmern, wie sie ihren geschäftlichen Erfolg massiv steigern und mit psychologisch fundiertem Marketing und Vertrieb ihre Ziele schnell und effektiv erreichen. Trigger, Framing, Copywriting, Neuroprofiling, Preispsychologie und vieles mehr für alle, die mehr erreichen wollen. Wirksam, effektiv und nachhaltig zugleich - denn Menschen kaufen von Menschen! Nur wer Kunden wirklich versteht und weiß, was sie bewegt - bewusst und unterbewusst - überzeugt und kann so erst seinen Kunden die Ergebnisse liefern, die sie erwarten. Und nur wer die PS auf die Straße bringt, verkauft. Denn nur Umsetzen schafft Umsatz.

Tamar Yonah is joined by political and historical writer Nissan Ratzlav-Katz to tackle the hottest issues in the news: the antisemitic rhetoric of Candace Owens, the formation of a new Arab coalition against Israel, the current state of the war, and what Israel may ultimately need to do in order to achieve victory. Plus, Rosh HaShana is here, and who will YOU be with? Follow Nissan Ratzlav-Katz on his substack at: “Letters from the Homeland” https://ratzlavkatz.substack.com and find him at: Copywriting and online content website: NRK Consulting https://www.nrk-online.com The Tamar Yonah Show 21SEPT2025 - PODCAST

Lass Deine Texte zu Botschaftern Deines Unternehmens werden. Hier bekommst Du die ultimativen Tipps, um Deine Texte in magische Werkzeuge zu verwandeln und mühelos kaufbereite Kunden sowie qualifizierte Bewerber anzuziehen: www.magic-writing.de In "Magic Writing – Dein Textlabor" teilt Michael Kaufhold, erfahrener Copywriting-Experte, seine geheimen Tricks und Tipps für unwiderstehliche Texte. Möchtest Du den Logenplatz im Kopf Deiner Zielgruppe besetzen? Lerne, wie Du Texte schreibst, die Resonanz erzeugen, Dringlichkeit vermitteln und Kaufbereitschaft auslösen – hier in "Magic Writing". Deine Website braucht überzeugende Texte, die Deine Zielgruppe in kaufbereite Kunden verwandeln. Lass uns gemeinsam dieses Ziel erreichen! Viele Unternehmer kämpfen mit der richtigen Wortwahl, was oft zu verschwendeter Zeit und verpassten Chancen führt. Dieser Podcast unterstützt Dich dabei, genau das zu ändern und qualifizierte Leads zu generieren. Erlebe Einzel-Episoden und spannende Interviews mit Experten, die alle Aspekte von Copywriting, Content-Marketing und Storytelling beleuchten. Mit über 10 Jahren Erfahrung in verschiedenen Branchen – von Medizintechnik bis Kosmetik – bringt Michael Kaufhold die nötige Expertise mit, um Dir magische Copywriting-Strategien zu vermitteln. Bist Du Unternehmer und möchtest Deine Zielgruppe noch gezielter ansprechen und überzeugen? Dann ist "Magic Writing" genau das Richtige für Dich. Erlebe magische Texte für Dein Business. Besuche uns jetzt unter www.magic-writing.de und starte Deine Reise zu erfolgreicher Kommunikation! Der Podcast für mehr Erfolg mit Deinen Texten. Jetzt Newsletter abonnieren und nichts mehr verpassen: https://insider.magic-writing.de P.S. Bis zum 31.07.2024 hieß der Podcast "Employer Branding 2Go". Seit dem 01.08.2024 hat er ein Rebranding erfahren. Die alten Folgen rund um Recruiting, Mitarbeiterbindung und Employer Branding bleiben natürlich weiterhin bestehen.

In this episode of the Coaches Compass, Mike explains the fundamentals of business that many coaches struggle with. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Kennst du das Gefühl, plötzlich im Sales-Call in die Defensive gedrängt zu werden? In dieser Episode spreche ich darüber, wie schnell Verkäufer vom Jäger zum Gejagten werden – und wie du diesen Spieß umdrehst. Wir teilen echte Erfahrungen aus dem Alltag, zeigen, woran du einen verlorenen Gesprächsrahmen erkennst und wie du mit Klarheit sowie Autorität wieder das Steuer übernimmst. Wir diskutieren, warum Erwartungsmanagement und Respekt die Basis jeder erfolgreichen Zusammenarbeit sind und wie du die richtigen Kunden von Anfang an auswählst. Hör rein, wenn du wissen willst, wie Verkaufspsychologie in der Praxis wirklich funktioniert und warum souveräne Führung im Sales entscheidend ist. Wie gewinne ich mehr Kunden? Wie erhöhe ich nachhaltig meine Preise? Wie erziele ich exzellente Ergebnisse und arbeite mit tollen Kunden? Wie setze ich mich am Markt durch und komme raus aus der Vergleichbarkeit? Viele Fragen, eine Antwort: Verkaufspsychologie. Seit über 10 Jahren zeigen der studierte Psychologie Matthias Niggehoff und Dr. René Delpy ambitionierten Unternehmern, wie sie ihren geschäftlichen Erfolg massiv steigern und mit psychologisch fundiertem Marketing und Vertrieb ihre Ziele schnell und effektiv erreichen. Trigger, Framing, Copywriting, Neuroprofiling, Preispsychologie und vieles mehr für alle, die mehr erreichen wollen. Wirksam, effektiv und nachhaltig zugleich - denn Menschen kaufen von Menschen! Nur wer Kunden wirklich versteht und weiß, was sie bewegt - bewusst und unterbewusst - überzeugt und kann so erst seinen Kunden die Ergebnisse liefern, die sie erwarten. Und nur wer die PS auf die Straße bringt, verkauft. Denn nur Umsetzen schafft Umsatz.

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat's up, Rock Nation! Today we're joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes contentKolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.Check out Kolin here:https://www.instagram.com/thekolinjones/https://www.instagram.com/amalfijets/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:10 – The most overlooked strategy brands don't do on social media2:01 – Not showing off the planes to go viral4:21 – Kolin's provocative approach to social media5:27 – Declaring war on Dinosaurs7:29 – How to make an unsexy brand viral8:56 – Using tech & efficiency to scale Amalfi11:03 – People buy from people13:00 – The responsibility of flying private15:44 – Personal Brand Kickstart16:08 – Utilizing campaigns as a content strategy17:17 – Strategically targeting an affluent audience19:30 – Getting creative to generate success21:48 – Bringing employees into content24:02 – Building trust and brand equity with clients25:15 – The absurd lifestyle of flying private27:33 – Can virality be manufactured?28:45 – Social media is a volume game30:13 – Competing against legacy jet companies31:51 – Why organic content beats paid ads34:39 – Outworking and outposting competitors38:01 – Handling criticism from the industry39:35 – Turning views into qualified leads44:06 – Why more friction creates better customers45:46 – Data, attribution, and scaling systems47:49 – Organic content as the best marketing49:11 – Google, TikTok, and the future of search50:32 – Copywriting & SEO for brand equity53:31 – Competing against better-funded rivals54:54 – Landing your first customers as a new founder58:15 – Lessons for first-time entrepreneurs59:45 – Scaling from $3M to $15M in revenue1:02:44 – Using data to understand your customers1:05:29 – Customer experience as a competitive advantage1:08:01 – The power of branding and perception1:09:05 – Surviving the early days of Amalfi Jets1:10:22 – Sacrifices and risks of entrepreneurship1:12:04 – Kolin's mindset when building Amalfi1:13:46 – Navigating rapid growth and challenges1:14:55 – Why speed beats perfection in business1:18:05 – Staying competitive in a cutthroat industry1:18:54 – The pressure of leading a team1:20:46 – Keeping consistency at scale1:22:20 – Why competitors can't copy Amalfi1:23:17 – The importance of brand reputation1:25:06 – Leveraging content for long-term trust1:27:25 – Building resilience as an entrepreneur1:28:44 – Kolin's advice for new founders1:30:43 – Advice to your 18-year-old self1:32:13 – Post pod debriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

How to Make Your Words Land Every Time   Your words matter, but how they land matters even more.   In this episode, I'm talking about what it really means to be “tone deaf” in your messaging, and how to make sure your communication connects instead of misses the mark!   You'll learn: ✔️ What tone-deaf messaging looks like (and why it disconnects your audience) ✔️ Real examples of when tone falls flat ✔️ How to check cultural and emotional context before hitting “send” ✔️ Simple strategies to add empathy and nuance back into your writing   Hit play now and learn how to capture emotional nuance so your students feel seen, heard, and understood.  

Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of The Copywriter Club Podcast, I spoke with teacher turned copywriter Meredith Cooley about all the ways copywriters use their teaching skills. Even if you don't think you're a teacher, you'll learn a lot from this episode—including a simple copywriting lesson from Bluey. Yes, that Bluey. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Turn the Page Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Transcript: Rob Marsh: Copywriters are teachers. So should more teachers be copywriters? This is The Copywriter Club Podcast. A few years ago I had a conversation with one of my copywriting mentors. She mentioned that she had considered teaching as a possible career path. And I shared that I had the same thought when I started my career. Then we talked about the number of former teachers we knew who had left the classroom to write copy. And that's when it dawned on me that copywriting isn't just something that former teachers or potential teachers do.  Copywriting is teaching. But instead of practicing that skill in a classroom, copywriters are teaching on the page or on the screen, helping potential customers learn about products and solutions, about processes and unique mechanisms, and how to solve the very real problems and pains they are experiencing in their lives. In the years since, I've interviewed close to a dozen former teachers on this podcast… people who are still teaching, just not in a formal classroom any more. Do you feel this as a copywriter? Do you see yourself as a teacher for your clients and their customers? My guest for today's podcast is Meredith Cooley, a teacher turned copywriter who has helped dozens of other teachers leave the classroom and become copywriters for various businesses around the world. Teachers have so many skills that copywriters need, from project management to engaging with stakeholders at various levels of a business. And perhaps most importantly, good teachers have to be able to take dry, boring content and make it exciting for an often disinterested and bored audience. And if you listened to last week's episode, you heard me talk about how I've started teaching marketing at a local college here in my home town. The crossover between teaching students and writing for customers is large. And that's what this episode is all about. Even if you don't see yourself as a teacher, this episode may change your mind about how you think about your relationship with the customers you write for. Before we get to our interview, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you'll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn't complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery  And now my interview with Meredith Cooley.    

Sometimes copy fails because it's just not executed well enough. And also, copy that simply misses the mark — doesn't align with the target prospects and what's on their minds — won't do well either. But you can have all the fundamentals in place and done well, and sales can still fail to happen. Why? That would be because the strategy behind the copy was weak or even non-existent. Today, we're talking about a blind spot that kills a lot of otherwise good copy—and how our special guest today, Jamie Thompson, coaches copywriters how to see what others miss entirely. That would be, of course, strategy and strategic thinking. Jamie's a seasoned pro. Headquartered in Edinburgh, Scotland, he's been writing copy for 10 years and counts among his clients such giants as Amazon, USAID, and Lenovo. But he's had many other clients—over 500 in all. And lately he's made it his mission to teach copywriters how to think like strategists. 80% of Jamie's clients come back for return engagements. So you'll definitely want to know some of what he knows. Follow up with Jamie: Free course, Think Like A Strategic Copywriter: https://brandnewcopy.com/free-copywriting-course/ Contact: jamiethomson@brandnewcopy.com Download.

In this episode of the Coaches Compass, Mike explains the heartbeat of your business that makes everything else work. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Monster Jam trucks, Disney On Ice skaters, dirt bikes, and even the circus – join us as we dive into all things family shows with Windy Reeves, Senior Director of Event Marketing & Sales for Feld Entertainment, the leading global company of live touring family entertainment. Feld is the powerhouse behind Monster Jam, Supercross, Ringling Bros. and Barnum & Bailey Circus, and Disney On Ice, and Windy gives us a behind-the-scenes look at how these productions come to life. We chat through exciting new additions to the tours, and how she builds the Atlanta shows, sets the pricing, works with PR and group sales to develop campaigns and promote their shows. Learn how she and other promoters leverage new exciting things each year to pitch media, and how they have been leaning more into influencer and celebrity marketing. Learn how Windy got her start in her career, from attending Georgia College State University to stints at the Union Reporter and Macon Centreplex before joining Feld, and how the excitement has kept her in this role while giving her fulfilling opportunities like being a Lead Adjunct Professor at University of South Carolina for a class offered by Feld. Buckle up and listen in as we run away with the circus on this fun, informative episode.Windy Reeves: Facebook | Instagram | LinkedIn | EmailFeld Entertainment: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Three weeks ago, we had a very special Old Masters Series show: The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the rest of the book, Chapters 7 through 13. And that makes today Part 2. Here's what you need to know: The Art of War was written by Sun Tzu (SOOON-tzeh) about 2500 years ago, as a treatise on military strategy. The Art of War reaches far beyond military warfare, however. Business overachievers like Elon Musk and Mark Benioff, founder of salesforce, are among many who have praised this book. That's because the principles in this book are universal and very powerful in any situation where you're in a struggle–and getting people to buy from the written word certainly counts as a struggle. Today you'll see exactly how Sun Tzu's principles, when applied to copy, can help you sharpen your copy, position your offers better, and persuade prospects more naturally. I've gotta tell you, I was surprised when I was preparing this how easily his principles can be applied to copy. Now, there's a reason The Art of War has lasted for more than two thousand years. It's not just because people like reading about swords and spears. It's because the way Sun Tzu thought about winning applies anywhere there's competition — whether it's two armies on a field, two companies in a market… or you, sitting at a keyboard, trying to out-sell the other guy. When you're writing copy, you're not just “putting words together.” You're maneuvering. Positioning. Adapting. Watching for the right moment to strike. If you've ever had a great piece of copy flop… or a headline you loved get ignored… or a competitor suddenly steal your customers… …you've felt the same frustration a general feels when the plan falls apart halfway through the battle. Sun Tzu didn't leave that to chance. He studied how to win before the fight began — and how to keep control until the very last move. Today, we're going to tap into the last seven chapters of his book. These are the chapters about keeping your opponent guessing… matching your tactics to the exact ground you're on… knowing when to press hard and when to pull back… and gathering the kind of intelligence that lets you win before the other side knows what happened. Download.

In this episode of the Coaches Compass, Mike breaks down several profitable funnels that work well for fitness and nutrition coaches. Tune in to this episode to find out which funnel may be the best fit for your business. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

What's the biggest opportunity for copywriters today? That's just one of the ideas we talked about on this episode of The Copywriter Club Podcast. Tiana Asperjan is my guest and we talked about how she became a copywriter, her "secrets" for connecting with clients, showing up consistently even when things are uncomfortable, and the biggest opportunities for writers today. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Tiana's YouTube Tiana's Newsletter The Copywriter Club Facebook Group The Copywriter Underground Research Mastery   Highlights from this episode: Rob Marsh: What is the biggest opportunity in copywriting today? We're about to reveal the answer. This is The Copywriter Club Podcast. When inviting guests to share their experiences on this podcast, I often look for writers who are doing something a little bit differently than their peers are doing. Someone who has a different approach, a unique viewpoint on something, or maybe they're testing things that the rest of us just aren't up to speed on yet. My guest on today's podcast is Tiana Asperjan. Lately I've been seing Tiana everywhere… although that might just be a function of the algorithm showing me more stuff like the stuff I've seen recently. If you're a copywriter, Tiana's Youtube channel, social media feed, and newsletter are excellent. She's teaching what works in ads and copy right now. But she doesn't just say what's working, she focuses on the strategy and psychology behind an ad so you know not just that it works, but why it works. She's doing things a bit differently from a lot of other copywriters and most of us who are sharing ideas and insights about copywriting with other writers. So I asked her to join me on today's episode and boy am I glad that I did. I like all of the interviews I share with you each week, but this one really stands out. Tiana's story of how she got to where she is is a masterclass on the steps to success as a writer. It's less about the destination, and more about accumulating the experiences and expertise you need to be great. I think as you listen in, you'll learn a lot from Tiana's experiences. As for the answer to that question I posed at the opening of this episode… what's the biggest opportunity for copywriters working today who want to stay relevant for years to come? Well, you'll just have to listen to this episode because Tiana reveals what it is and why this particular “niche” —and I've got niche in air quotes here—is where more copywriters ought to be focusing their efforts today. If you want a look at a industry or niche that is desperate for help from good copywriters, you'll want to keep listening. Before we get to all that, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you'll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn't complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery

Der magische Satz im Marketing - Menschen zum Kaufen bringen Der eine Satz, der dein Marketing revolutioniert Der eine magische Satz, der Menschen von der Passivität in die Aktivität bringt. Der eine magische Satz, der Menschen zum Klicken bringt. Der eine magische Satz, der Menschen ein Produkt kaufen lässt. Der eine magische Satz, der Menschen zum Liken bringt. Der eine magische Satz, der Menschen zur Unterschrift bewegt. Der eine magische Satz, der Menschen aus der Langweile in die Begeisterung bringt. Was sind deine magischen Sätze in deinem Marketing? In der Podcastfolge zeigt dir Matthias Niggehoff gut funktionierende Beispiele, die du adaptieren kannst. Ein Satz kann bei Werbeanzeigen, auf Webseiten und im Content-Marketing ALLES verändern. P.S. Täglich entwickeln wir magische Sätze mit unseren Kunden. Du weißt, wo du uns findest. Wie gewinne ich mehr Kunden? Wie erhöhe ich nachhaltig meine Preise? Wie erziele ich exzellente Ergebnisse und arbeite mit tollen Kunden? Wie setze ich mich am Markt durch und komme raus aus der Vergleichbarkeit? Viele Fragen, eine Antwort: Verkaufspsychologie. Seit über 10 Jahren zeigen der studierte Psychologie Matthias Niggehoff und Dr. René Delpy ambitionierten Unternehmern, wie sie ihren geschäftlichen Erfolg massiv steigern und mit psychologisch fundiertem Marketing und Vertrieb ihre Ziele schnell und effektiv erreichen. Trigger, Framing, Copywriting, Neuroprofiling, Preispsychologie und vieles mehr für alle, die mehr erreichen wollen. Wirksam, effektiv und nachhaltig zugleich - denn Menschen kaufen von Menschen! Nur wer Kunden wirklich versteht und weiß, was sie bewegt - bewusst und unterbewusst - überzeugt und kann so erst seinen Kunden die Ergebnisse liefern, die sie erwarten. Und nur wer die PS auf die Straße bringt, verkauft. Denn nur Umsetzen schafft Umsatz.

Join Molly Baker, founder of Indie Consulting, and our guest, as they explore how personal growth, creative strategy, and AI intersect in the world of copywriting. From finding clarity in your messaging to setting boundaries in business, this episode offers grounded insight into building a brand that's both strategic and sustainable. Whether you're a founder, a freelancer, or somewhere in between, you'll walk away with practical takeaways and a fresh perspective on what it means to lead in this space.

In this episode of the Coaches Compass, Mike explains the basic business principles that lead to exponential growth. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Connect with Dawn and ElyssaInstagram:https://www.instagram.com/dawn_petrin?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==https://www.instagram.com/elyssajakim?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==The Prosperity Portal experiencehttps://allconnected.agency/portal Telegram group linkhttps://t.me/+2-tHNEOW4vA4MDRh unmute yourself with them here:allconnected.agency/unmute ✨ Thank you for tuning into Create the Space with Cody Maher! ✨I hope this episode sparked something in you—a shift, an insight, a reminder to create space for what truly matters.Ready to keep creating space? Here's how to stay connected and keep the momentum:

Most affiliates copy and paste the same swipes everyone else is using, and wonder why nothing works. My first big win came when I did the exact opposite. In this episode, I'll share the story behind that breakthrough, and how you can use AI to create emails that actually stand out, tune in for more.  

In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversational and engaging interactions.She has the ALL-TIME most downloads of this podcast with her first episode with us about chat marketing (by A LOT). She shares a little secret on this one... back in 2018 (yes, that's how long ago it was and it's still crushing it!), chatbots were not actually AI. But they sure are now!Learn About...- The Evolution of Chat Marketing: Kelly reflects on the journey from traditional chatbots to AI-driven conversational agents, highlighting how advancements in technology have transformed customer interactions.- Crafting Unique Chatbot Copy: Discover the key differences between chatbot copywriting and traditional copywriting, and learn how to create a conversational tone that resonates with users.- Understanding Customer Psychology: Kelly discusses the significance of knowing your audience and tailoring chatbot conversations to meet their needs, enhancing the overall customer experience.- The Role of Humor in Chatbots: Explore how incorporating wit and humor can elevate chatbot interactions, making them more memorable and enjoyable for users.- The Future of AI in Marketing: Kelly shares her excitement about emerging technologies in AI, including voice replication and image analysis, and how these innovations will shape the future of chatbot experiences.Prior shows:Episode 23 – AI Chatbots – Conversation as a Marketing Tool – all-time most downloaded episode! By a lot.Episode 82 - How to Succeed with Chat MarketingOur Guest...Kelly Noble Mirabella, a seasoned digital marketing expert with over a decade of experience, is the driving force behind Stellar Media Marketing. Renowned for her expertise in AI chat marketing, Kelly excels at crafting content and digital marketing strategies. She co-authored "Digital Etiquette for Dummies" and collaborates with high-profile brands like Ecamm, AgoraPulse, ManyChat, and OutBoundEngine on various projects. Stellar Media Marketing offers content and social media marketing, AI chat automations, and consulting services tailored to meet client needs, helping them achieve clarity and success in their marketing endeavors.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 177, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor

Rocket off

Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I'm joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection.Emily shares insights on how distraction, overwhelm, and vague messaging can push your audience away, and what to focus on instead to keep their attention. She offers practical, straightforward advice for making your copy more engaging and relatable without adding more noise.We also touch on the role of AI in writing and why genuine human connection will always matter most in marketing. If your website copy, emails, or posts aren't landing the way you want, this conversation will help you rethink how you're showing up with your words.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing!

$6.7 million. That's how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024. And now they're making an offer so good we had to rush today's special guest, top copywriter and best-selling author Glenn Fisher, on the show to tell you about it. The offer is simple, yet overwhelming: FREE training from Marketwise to 12 lucky copywriters… and one of them will be offered a chance to write copy for this publishing giant. Glenn will tell you all about the training in just a few minutes, but let me tell you first about Glenn: He knows the value of training himself, because he trained with legends Bill Bonner and Mark Ford at Agora. He then went on to run one of the Agora businesses in the UK. He wrote Amazon best-seller The Art of the Click, which was also translated into Chinese and Korean. And, he co-created Financial Copy U with Nick O'Connor and Marketwise, where they will be mentoring 12 writers over 12 weeks, for free, starting in early September. So if you want to put your name in the hat, today would be a good day. Links: Financial Copy U: financialcopyu.com The Fix, Glenn's and Nick's other program: thefixcopywriting.com Download.

In this episode of the Coaches Compass, Mike breaks down one of the best client-getting strategies that every coach should be doing each month. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

What if you could get professional copywriting help without completely handing over control of your message? Copy coaching offers a collaborative middle ground that combines your unique voice with professional strategy and support.In this episode, I'm breaking down exactly what the done-with-you approach to copywriting looks like, who it serves best, and how the process works whether you're starting from scratch or already have copy that needs improvement. You'll learn why some business owners can't (and shouldn't) delegate copywriting completely, and how collaboration can actually produce better results than going it alone.__________________________________________EPISODE 158.Read the show notes and view the full transcript here: https://erinollila.com/the-done-with-you-approach-to-copywriting/______________________________________________Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

Most copywriters know the classics of our field—but today we're drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we're unpacking Sun Tzu's The Art of War—a book written over 2,500 years ago, yet still shaping strategy for business titans like Elon Musk and Marc Benioff. While it was originally written as a guide to military conquest, The Art of War has long been praised for its universal principles of strategy and persuasion. The battlefield may have been different, but the parallels to winning in business—and especially in copywriting—are undeniable. In this episode, we'll show you how to translate Sun Tzu's wisdom into practical tactics for the written word. You'll discover how ancient principles of planning, positioning, and persuasion can sharpen your copy, strengthen your offers, and give you the edge in today's competitive marketplace. What's surprising is how naturally these lessons map to the challenges copywriters face every day. From anticipating objections, to winning quickly before attention fades, to making your offer feel like the natural choice—Sun Tzu laid out the playbook centuries before advertising even existed. This is part one of a two-part series, covering the first six chapters of The Art of War. If you've ever felt like writing copy is a battle for attention and trust, this episode will give you a fresh perspective—and some timeless strategies—to help you win more often.Download.

In this episode of the Coaches Compass, Mike explains one of the most common roadblocks for all coaching businesses and how to avoid it. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Most entrepreneurs fail not because they lack business knowledge, but because they're psychologically unprepared for the journey. Trust me, I learned this the hard way. After building my $100 million coaching company, I'm sharing the 20 books that provided the mental framework for my success. Out of over 1,000 books I consumed during my entrepreneurial journey, these are the only ones that actually moved the needle. In this deep-dive episode, I'm giving you my complete ranking system and explaining why mindset work isn't just "nice to have" – it's the difference between entrepreneurs who scale and those who sabotage themselves.   What Makes This Different: Real rankings based on my 9-figure business results, not theoretical advice Insights from working with 6,000+ coaching clients across all revenue levels My honest assessment of which books are life-changing vs. just "really good" Specific examples of how each book category applies to business challenges I've faced The psychology behind why I think successful entrepreneurs think differently   Key Topics I Cover: The map of consciousness and how I discovered emotional states affect business output Why I learned negative emotions are messengers (not enemies) in entrepreneurship My scientific approach to manifestation and goal achievement Copywriting fundamentals that convert cold traffic (I still use these) Ancient leadership principles I apply to modern business challenges How I create systems that generate profit automatically The difference between attachment and awareness in business building   Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino  

Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That's exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here's what may surprise you… …he did it without social media. On this episode of the Build Your Copywriting Business, Bart was generous to share his story, including how he turned things around. He's also sharing the mindset shifts that helped him push through the hardest moments, and the surprising decisions (like stepping completely away from social) that actually helped him thrive. As Bart says, “A lot can change in a very short time… if you don't give up.” If you're burned out or doubting yourself, this episode might be exactly what you need to hear. ----------------- Mentioned in the Episode Bart Ellebaut LinkedInBONUS Laser Coaching: Top Tips for Wildly Effective PitchingBONUS Laser Coaching: Asking for Feedback to Combat Imposter SyndromeEp. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Ep. 191: This Copywriter Books Work 3+ Months Out—Here's How She Does It – Lizzie's StoryEp. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy's Story --------------- Get Free Copywriting Training here

In this episode of the Coaches Compass, Mike explains how he came up with a triple flywheel strategy for a powerful lead gen process. If you need help scaling your business, start your 7-day free trial for The Collective.Join the lead gen workshop to get 25+ qualified leads per month: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner