Podcasts about Copywriting

This "Flodesk Studio & Email Copywriting: Email Marketing Strategies (Serious Conversations)" episode delivers a masterclass in email marketing strategy, copywriting best practices, and leveraging AI-powered tools like Flodesk Studio for audience growth and engagement.Favour Obasi-ike, MBA, MS tells listeners to learn critical details such as: Effective subject lines, preview text, and body structureThe impact of timing on open ratesSegmentation, cleaning, and list healthPersonalization and branding through design and font choicesHow to use Flodesk Studio to streamline campaign creation with AISpecial attention is paid to A/B testing, the difference between click and click-through rates, and practical features like polls and analytics for persistent improvement.Who is This For?This episode is for entrepreneurs, marketers, real estate professionals, coaches, consultants, and anyone seeking actionable advice on email marketing, copywriting, AI-powered content creation, and using Flodesk Studio. The content is tailored for those wanting to grow their business, improve engagement, and optimize digital communications.Key Moments & TimestampsIntro & Topic Breakdown — 00:00:03Why Email Marketing Still Matters — 00:02:18Email Copywriting Tips (PS, emojis, numbers, preview text) — 00:04:07Intro to Flodesk Studio & AI Features — 00:07:12Real estate applications & audience segmentation — 00:08:43Email List Cleaning, Segmentation, and Engagement — 00:38:40Choosing the Best Time to Send Emails — 00:51:075 Essential Elements of Email Copy — 01:01:44Email Design, Fonts, and Branding Insights — 01:17:24Testing & Optimization Emphasis — 01:24:13Actionable Takeaways from Guests — 01:22:26FAQs1. Who benefits most from using Flodesk Studio?Anyone who wants a seamless, AI-assisted way to design and send beautiful, brand-consistent emails, especially business owners, marketers, and real estate professionals.2. How do you improve open and click-through rates?Use strong subject lines (with emojis, odd numbers, brackets), compelling preview text, personalization, and clear CTAs. Incorporate A/B testing for continual improvement.3. What is the best time to send email campaigns?It varies. Analyze your own audience data (via tools like Flodesk reporting) to find your optimal window: weekday mornings often outperform, but testing is essential 00:53:19.4. Why is list cleaning important?Regularly removing unengaged contacts preserves deliverability, yields accurate analytics, and improves campaign performance 00:38:40.5. How can you personalize emails effectively?Use segmentation, address recipients by name, and tailor content/offers by user behavior and preferences 01:04:00.6. What are key elements of a high-performing email?Subject line, preview text, concise and well-formatted body, clear call to action, optimized images—each tested before broad send-off 01:01:44.Action Steps for youPromote the episode using engaging snippets and “clips” across LinkedIn, TikTok, and Instagram for wider reach 00:23:00.Share Flodesk Studio link and personal testimonials; encourage audience to experiment with AI-powered email design 00:07:12.Encourage listeners to A/B test subject lines and preview text for their own audiences.Build and nurture a peer community for ongoing discussions on marketing, copywriting, and tech tools 00:58:37.Offer private consulting or group workshops on best practices in email marketing, segmentation, branding, and testing.Continue to spotlight client and listener wins secured through these tactics for future episodes and social proof.Gather feedback/analytics from podcast listeners on their favorite actionable tip, using surveys or Flodesk polls.Remain updated with new Flodesk and Clubhouse features, suggesting product improvements where valuable (as discussed re: heat maps 00:48:19).For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder...   In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger!   Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof!   DISCOVER: Why Storytelling in Your Copy is a Powerful Tool for Both New and Established Artists How to Take Big Swings With Your Messaging for Better Results What Challenges Arise From Sticking to Brand-Safe Copy How Developing Artists Utilize Narrative-Driven Ads to Build Fanbases Why Larger Artists Sabotage Themselves by Sticking to the Usual Script How Your Actual Personality Boosts Your Copy and Fan Connection RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder...   In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn about how developing a narrative, taking wild swings with your messaging, and breaking free of your safe brand guidelines will make your marketing stronger!   Whether you're a developing artist or established, getting creative with your copy can shoot your fan engagement through the roof!   DISCOVER: Why Storytelling in Your Copy is a Powerful Tool for Both New and Established Artists How to Take Big Swings With Your Messaging for Better Results What Challenges Arise From Sticking to Brand-Safe Copy How Developing Artists Utilize Narrative-Driven Ads to Build Fanbases Why Larger Artists Sabotage Themselves by Sticking to the Usual Script How Your Actual Personality Boosts Your Copy and Fan Connection RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

Love the show? Subscribe, rate, review, and share!Here's How »Join the Capital Gains Tax Solutions Community today:capitalgainstaxsolutions.comCapital Gains Tax Solutions FacebookCapital Gains Tax Solutions TwitterCapital Gains Tax Solutions Linked In

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's taking one imperfect step after another to do just that. On this Build Your Copywriting Business podcast episode, Andi is bringing us on a journey from Kenya to Vietnam to Montana. And she's unpacking some unparalleled insights, like how she realized as much as she thought she'd love working from home alone, she needed human interaction. So, she connected with fellow CCA student Lisa in Malaysia to stay accountable on her copywriting goals.  (Hi, Lisa!

Join us on the left side of the “Michigan mitten” as we head to Grand Rapids to chat with Hannah Flynn, Communications Manager with Legends Global, which manages Van Andel Arena, DeVos Performance Hall, DeVos Place, newly opened Acrisure Amphitheater, and Amway Stadium (opening Spring 2027). As a passionate social media and pop culture guru, we dive into the details of Hannah's role, the structure of their department, and learn a bit about each of the venues. We talk with her about collaborating with local businesses and hear tips about pitching ideas and some examples of fun promotions. Known for dressing up as artists coming to their venues for TikTok videos, Hannah talks about their approach to following social trends and how to discover new ideas. We talk about how she got into live events as well as the creation of her concert social account (@hangoestoaconcert), which has evolved from providing tips for going to concerts to advice on joining the industry. This is a fun episode that's sure to spark some ideas, give you some accounts to follow, and (for those of you not already in the industry) may just inspire you to dive in. Hannah Flynn: Instagram | TikTok | LinkedIn Van Andel Arena: Instagram | Facebook | TikTok ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

A beautiful website can still leave potential customers thinking, “What does this business actually do?” That disconnect is rarely a design problem. It's a messaging problem. Great websites aren't built by one person trying to do every job.Website copywriting and design solve different problems. Design guides attention, builds hierarchy and makes a site easier to navigate. Website copywriting clarifies what you do, who you help, why someone should care and what they should do next. For local businesses, those words often become your first sales conversation.Good design cannot fix vague messaging. A polished layout won't make a generic headline persuasive. Strong local business marketing starts with understanding the customer, the problem you solve and the reason people should choose you.You'll learn why copy should come before design, how to make smarter decisions when your website budget is tight, and what to ask a generalist. These local business strategies are about knowing what expertise your project actually needs.The deeper lesson is that a strong messaging strategy business owners can use starts before fonts, colours or layouts. Get clear on your audience, your difference, your key objections and the action you want visitors to take. Then let design make that message easier to understand and act on. Website copywriting becomes a strategic asset rather than words dropped into a layout.That approach can help you grow local business without relying on a prettier website alone. It gives designers and copywriters a stronger foundation for collaboration.If your website feels polished but isn't generating the enquiries you expect, start with the words. Book a free copy call and let's work out what your website actually needs to say before deciding what it needs to look like.Book a free copy call: lindsaysmithcreative.caThis episode was mixed and edited by Cardinal Studio.

Ryan Pineda and Brian Davila sit down with Chandler Bolt to break down why most book launches fail, how AI is changing publishing, and how entrepreneurs can use books, virtual events, and high-ticket offers to build and scale a business.⁣⁣Connect with Chandler - ⁣https://selfpublishing.com/ryan⁣https://www.instagram.com/chandler.bolt/⁣https://www.facebook.com/chandler.bolt1⁣⁣Check out his event here - ⁣https://get.selfpublishing.com/abs2026⁣⁣Watch Chandler's last time on the Wealthy Way podcast here - https://www.youtube.com/watch?v=SojAIPY1mMU⁣Watch Seth Bolt, on the Wealthy Way podcast here - https://www.youtube.com/watch?v=a2H4ElZ7tZA ⁣__________⁣If you'd like my team to run your marketing & sales department to scale your business apply here https://www.pinedapartners.com⁣⁣Join our private mastermind for elite business leaders who golf. https://www.mastermind19.com⁣⁣Want to be featured on the Wealthy Way Podcast? Apply here https://www.wealthyway.com⁣⁣If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.com⁣⁣Tired of paying so much in taxes every year? We'll give you strategy, tax prep, and accounting all in one place. https://www.taylor-tax.com⁣⁣Join free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us⁣__________⁣Chapters:⁣00:00 - Book launches don't matter⁣01:43 - Million-dollar event model & launch strategy ️⁣05:59 - How AI and storytelling change book writing⁣15:03 - Bear Story & Writing Advice ️⁣19:12 - Power of Books & Publishing Tips⁣30:12 - Getting in the Game⁣31:18 - Writing the First Book ⁣35:43 - Scaling the Business & Leadership Lessons⁣45:16 - Events & Speaking Strategy⁣46:05 - Speaker Training & Team Structure ‍⁣48:03 - Learning Marketing, Copywriting & Book Growth⁣1:00:20 - Attention & Podcast vs. Reading⁣1:01:23 - Top Book Recommendations⁣1:06:29 - Self-Publishing Services & Event Info ️

Hol dir hier 11 Rezepte für mehr Traffic.

Guest BioHayley Donigan is a brand voice strategist and copywriter specializing in responsible travel brands. Based in the UK, she combines her expertise in content marketing with a personal commitment to slow, thoughtful travel. After moving from the US to England in 2010, Hayley adopted a flexible lifestyle that blends remote work with extended stays in diverse locations, allowing her to develop a deep understanding of how travel shapes both people and places. Her professional journey began in copywriting for a global travel company, evolving into a career focused on strategic content marketing for purpose-led companies. Today, she channels this experience into her own business, helping culture-led travel brands connect with their communities with clarity and care.Show SummaryIn this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Hayley about the intersection of travel, storytelling, and responsible brand communication. They discuss how adopting a slow travel mindset has influenced her approach to writing and strategy, emphasizing the importance of depth over speed in both exploration and messaging.Hayley shares insights from her years living between countries and working remotely, describing how this flexible lifestyle has shaped her understanding of cultural nuance and the challenges of representing travel authentically. Their conversation explores the ways generic travel marketing can overlook the complexities of real experiences and how brands can do better by embracing thoughtful, tailored narratives.Throughout the episode, Hayley reflects on her transition from traditional copywriting roles to founding a business that aligns with her values, highlighting the balance between strategic work and lived experience that informs her approach to brand voice in the travel sector. Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Guest support helps make the episode possible, but it does not determine who is featured. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.Learn more about the Big World Made Small Adventure Travel Podcast and join our private community to get episode updates & special access to our guests.Are you a tourism expert with a story to share? Let's connect.

Send us Fan MailAmazon listing optimization improves search rank, click-through rate, and sales with better titles, images, keywords, bullets, and A+ content. This video breaks down six parts of Amazon product listing optimization, including keyword research, copywriting, main images, lifestyle images, and Brand Story. It also shows how Amazon listing SEO, the first five title words, the first 1,000 bullet characters, and fresh A+ content support stronger conversion.Stop sending paid traffic to a listing that leaks clicks and sales, get a full listing action plan before more budget is wasted: https://bit.ly/3SH8m0l#AmazonListingOptimization #AmazonSEO #AmazonFBAWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Six Parts of Amazon Listing Optimization00:57 - Professional Images for Amazon Product Listings01:49 - A+ Content, Copywriting, and Brand Story02:54 - What Makes an Amazon Listing Convert03:27 - Amazon Main Image Tips for Better CTR04:38 - Amazon Secondary Images and Supplement Facts05:27 - Lifestyle Images That Improve Amazon Conversion07:19 - Amazon Product Title SEO and Brand Placement08:43 - First Five Keywords in Amazon Product Titles10:07 - How to Avoid Keyword Stuffing on Amazon11:24 - Amazon Bullet Point SEO and 1,000 Characters13:04 - Amazon Brand Story for Cross-Selling14:42 - Premium A+ Content That Drives Conversion-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dan Kennedy hosts a deep conversation with Brian Kurtz and Dwight Woods about the power of mentors and the fundamentals of copy and direct response. Brian shares decades of list and direct mail experience, while Dwight explains how to build repeatable teaching methodologies that scale. Together they reveal how mentorship combined with disciplined marketing practices produces consistent results. You will walk away with concrete tactics for choosing and testing lists, imposing fiscal discipline on online campaigns, and structuring offers and long copy tests for reliable conversion. The guests also show how to borrow and adapt mentor frameworks to create your own processes, and how live events and sponsorships can amplify profitable reach. Subscribe to the Magnetic Marketing Podcast and apply these lessons to sharpen your campaigns and grow predictable profit. MagneticMarketing.com NoBSLetter.com

Journey with us to the Aloha State as we visit Hawaii and talk with Barb Saito, President of Aloha Group International Inc., who is based in the capital city of Honolulu on the island of O'ahu. Barb, who has 45 years of experience in the industry, supports concert promoters by consulting and assisting with financial and logistical challenges that come with promoting shows in Hawaii. She also works a lot with Asian artists who often do fan club flyaway events in the area. We chat through the many benefits of routing shows to Hawaii and learn about how they navigate challenges in keeping costs low and making adjustments to tours, using local vendors and shipping gear to make the finances work. Barb tells us about her start in live events, stage managing for plays in high school and ultimately getting a job as a book keeper with legendary concert promoter and DJ, Tom Moffatt. She shares memories from early shows and talks about what it was like breaking barriers as a woman handling settlements and production in the 80s and 90s. We also talk about her volunteer work with Hawaii Events Coalition, a group which formed during the pandemic to support overall live event business in the state. Enjoy this fun, fascinating episode filled with aloha, a love of live events, and amazing stories. Barb Saito: LinkedIn | Email Aloha Group International: Facebook | Instagram | Twitter/X ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Send us Fan MailHave you ever felt like people just don't "get" what your business does?You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people.In this episode of Imperfect Marketing, Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positioning, an evolving audience, or an offer that's no longer aligned with what buyers actually need.Katie shares why storytelling isn't about telling your personal story. It's about helping customers clearly see the journey from the challenge they're facing today to the transformation they'll experience by working with you.Together, Kendra and Katie discuss:• Why messaging problems usually start long before copywriting begins.• The connection between your offer, audience, positioning, and messaging.• How storytelling creates clarity and trust in B2B marketing.• Why AI is only as good as the context you provide.• How to differentiate your business, even in crowded industries.• Why understanding your buyer is the most valuable marketing skill you can develop.• Katie's biggest marketing lesson after more than 20 years in the industry.Whether you're a consultant, coach, agency owner, or service-based business, this episode will help you think differently about your messaging and give you practical ideas to make it resonate with the people you most want to serve.About Katie TurnerKatie Turner is a messaging strategist and marketing consultant who helps B2B professional service firms clarify their positioning, strengthen their storytelling, and create messaging that attracts the right clients. Connect with Katie:Website: https://kateturnermarketing.com/LinkedIn: https://www.linkedin.com/in/kateturnermarketing/If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. Your support helps us reach more business owners looking for practical marketing strategies that actually work. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In this episode of Community, Kristina is joined by copywriter, photographer, and podcaster Evie Tavares for a conversation about ethical marketing and what it really looks like to build a business that makes sales but is rooted in trust.Evie and Kristina share their lived experiences of selling and being sold to in business and go deep into how they navigate authenticity and integrity in a market that pushes fear-based sales tactics and pressure-filled marketing.Tune in to hear:Evie's journey to entrepreneurship and how motherhood shaped her business path.Why ethical marketing and honest sales practices matter more than ever.Urgency that serves your audience vs pressure that breaks trust.How to build a strong welcome email sequence to nurture buyer relationships.Why relationship-based sales creates more aligned, long-term clients.What to look for in business communities, networking spaces, and mentors.How to grow your business through community building and genuine connection.If you've been craving a more aligned way to market, sell, and grow your business, this conversation is for you. Tune in to learn how to make your ideal audience empowered to buy, without the manipulation or sleazy sales tactics that are out there!Connect with Evie:InstagramWebsiteThe Unfiltered Tea PodcastKristina on Evie's PodcastMentioned in Episode:Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coachingGet higher quality podcast guests with our Podcast Guest BlueprintWork with The Social SnippetJoin The High Vibe Women Online CommunityWhy Trades Hurt Business Relationships And What Entrepreneurs Should Do Instead (feat. Staci Millard)Send me a text!Support the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

We're off to the Midwest as we visit the city of Omaha, Nebraska and chat with Adam Straight, President & CEO of Metropolitan Entertainment & Convention Authority (MECA). Adam tells us all about MECA, which is a venue management company which manages city-owned properties including CHI Health Center Omaha (which includes an arena and convention center), Charles Schwab Field Omaha (which hosts the College World Series), and The RiverFront (72-acre urban green space along the Missouri River). We hear what makes each venue special and how their combined strength makes the city competitive when attracting events. Adam tells us about what makes Omaha special, trends he is seeing in the convention side of the industry, and we discuss the importance of sustainability with venues. We learn about Adam's history in the industry, which he started unconventionally as an electrician working sporting events at University of Maryland, eventually leading him to working at two of the top five convention centers in the country. Enjoy this episode which provides an interesting perspective of managing a diverse group of venues and is sure to add Omaha to your visit list. Adam Straight: LinkedIn MECA: Facebook | LinkedIn | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

After 20+ years running a thriving agency, AI changed everything. Angie shares why your job is just one risky client, how GenXers undervalue their experience, and practical ways to turn your knowledge into multiple income streams — with real implementation, not just theory.

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just copywriting. Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don't get started. Or if you stop doing the work. OK, I'm going to stop typing (really!) because this is one episode you need to listen to ASAP. --------------- Mentioned in the Episode The Real Math on Job Bidding Site “Success”Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn SpinneyEp. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success Related Links The Secret to Sustaining Freelance Copywriting SuccessBook Pick: How to Get Out of Your Own Way and Achieve Copywriting SuccessHabits of Wildly Successful Copywriters --------------- Get Free Copywriting Training here 

WATCH ON YOUTUBE: https://youtu.be/tybUEk1vTS4 If Etsy is such a powerful platform, why doesn't every brand just open an Etsy shop? That question sounds simple, but it reveals something really important for Etsy sellers. Etsy can bring traffic. Etsy can make it easier to get found. Etsy runs Google ads. Etsy gives you a marketplace where buyers are already searching. So if Etsy does all of that, why would anyone need their own website? The answer is because Etsy is not built to grow your brand. Etsy is built to grow Etsy. In this episode, I break down why Etsy sellers need to think differently when they move from Etsy to their own website. A website is not just a place to copy and paste your Etsy listings. If you treat your website like Etsy with a different logo, it probably will not work. On Etsy, buyers are usually already searching for something. They land on your product, compare it to other similar products, look at the pictures, read a little, check the price, and decide. But on your own website, the job is different. You have to slow the buyer down. You have to help them understand your brand, your product, your mission, and why they should care. That means your website needs stronger messaging. A lot of Etsy sellers make beautiful products, take great pictures, and still struggle to explain why someone should buy from them. They say things like "handmade," "unique," "high quality," or "perfect gift," but those phrases are usually not enough to build a real brand. Everyone can say them. They are not visual enough. They are not specific enough. And they often do not give the customer a real reason to believe. So in this episode, I walk through a simple three-part test for better brand messaging: Can they visualize it? Can they prove it? Can no one else say it? First, your customer needs to be able to see themselves using the product. If you sell handmade mugs, "handmade ceramic mug" might describe the item, but it does not create much desire. A stronger line paints a moment. Something like, "The mug that makes 6:30 worth waking up for." Now the buyer can picture the morning, the coffee, the quiet moment, and the feeling of reaching for that specific mug. That is what good website messaging can do. It helps people see the product inside their own life. Second, your claims need proof. If you say your product is the best, the perfect gift, cleaner, softer, more relaxing, or higher quality, you need to explain why. A claim without proof is easy to ignore. A claim with a reason becomes believable. For example, instead of saying a candle is "the perfect candle for winding down," explain what makes it good for that moment. Is it the scent? The ingredients? The burn time? The way it is made? The emotional use case? Give people something they can believe. Third, and maybe most important, your brand needs to say something that no one else can say in the same way. If every other shop can make the same claim, it is not a strong positioning statement. "The perfect gift for mom" is not enough because every candle shop, jewelry shop, mug shop, and print shop can say the same thing. But if your product is connected to your story, your mission, your point of view, your customer's specific life, or the problem you are trying to solve, now you have something stronger. I also talk about the difference between getting sales and building loyalty. Etsy can help you get sales, but your website needs to help people remember you. It needs to help people understand what you stand for. It needs to make them feel like they are buying from a brand, not just buying another product they found online. This is where I bring in examples like Spindrift and Sonnet James. Spindrift is not just another sparkling water brand. Their message is built around real fruit and no mystery "natural flavors." That matters to a certain kind of customer. Sonnet James did not just sell dresses. She sold the idea of being a playful mom who could get down on the floor with her kids and still feel beautiful. That is brand-building. It is not just describing the product. It is connecting the product to a deeper reason someone wants it. And that is the real lesson for Etsy sellers. Your Etsy shop can prove that people want your product. But your website has to prove why people should want your brand. If you are thinking about building a website for your Etsy shop, this episode will help you understand what needs to change. Your website needs more than products, photos, and a checkout button. It needs messaging that makes people visualize the product, believe your claims, and understand why your brand is different from every other option. Because if your website just says the same thing every Etsy shop says, it is probably going to flop. But if you use your website to tell a stronger story, make better claims, and build real brand loyalty, it can become something much bigger than just another place to sell your products. In this episode, I cover: Why Etsy sellers should not treat their website like Etsy Why Etsy cares about Etsy first, not your brand first How Etsy can bring sales without building long-term loyalty Why your website needs a different sales strategy How to make your product messaging more visual Why "handmade" and "unique" are usually not enough How to make claims that customers can actually believe Why proof matters when selling products online How to say something no one else in your niche can say Why vulnerability and mission matter when building a brand How Etsy sellers can move from marketplace selling to brand-building If you sell on Etsy and you are thinking about building your own website, do not build it until you understand this.

Send us Fan Mail Local SEO strategy often gets stuck playing a quantitative numbers game with review counts and velocity benchmarks. But what happens when you treat the collective text of your market's customer reviews as an ongoing, free focus group? This week, Celeste Gonzalez joins us to show how tools like Apify and Natural Language Processing (NLP) allow local agencies to scrape hidden market trends from Reddit, TikTok, and competitor Google Maps profiles. We break down exactly how to extract actionable copywriting blueprints from customer pain points, avoid confirmation biases, and keep your business answers consistent for modern AI search engines. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Live from Sacramento – Join us on the red carpet as we interview award winners at the 11th Annual Event & Venue Marketing Conference Awards. Dave and Paul speak with award recipients in the various categories and get insight into their experience and advice they have for others wanting to be in their shoes. In addition to this audio version, click this link to watch the video version:

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In dieser Folge von Die Coaching-Revolution spricht Markus Baulig mit Kris Stelljes über die frühen Jahre im Online Marketing, den Weg vom Mercedes-Fließband zum erfolgreichen Infoprodukt-Unternehmer und warum Durchhaltevermögen, Copywriting und starke Positionierung damals wie heute entscheidend sind. Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

If you've ever asked ChatGPT or another AI tool to write your captions, emails, webinar copy, or launch content and the result sounded generic or disconnected from your clients, this episode will help you understand what is going wrong.In this episode, I'm talking about why generic AI keeps giving you generic content, and how better tools can help you create stronger marketing assets without building everything from scratch.You'll learn:Why social media content sounds generic when your AI does not understand your audienceWhy copywriting frameworks matter if you want content that moves people toward a decisionHow email marketing becomes easier when your voice, offer, and client language are already built inHow a webinar funnel can come together faster when the strategy is not starting from a blank pageWhy better business systems help you stop wearing every hat before you are ready to hire a teamHow AI copywriting can support captions, emails, sales pages, and launch content.If you're a therapist who wants to use AI in a way that supports your voice, offer, messaging, and coaching business, listen in.To working smarter with better systems, CarlyJoin the Perfectly Profitable Niche Workshop | JULY 14Want 2 days of live support to finally get your marketing done? Join me on August 17 and 18 and grab one of the 10 seats HEREGrab my free 23-page Cash Infusion Playbook, packed with the exact revenue-generating activities I use in my business and with my clients to make easier salesListener Giveaway!If you've been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.Use promo code: CarlyExplore More SupportCarly AILooking for more support? Click here to explore different options to work with CarlyWant to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!What was your biggest takeaway from this episode? Drop me a DM on Instagram - I'd love to hear from you!

Raise your hand if you've ever thought any of the following: “It's too late.”“I should have done that years ago.”“I'm too old now.” Well, where did that idea come from? If you've got 5, 10, 20+ years of a career left, that's a lot of time to spend doing something that doesn't make you happy. On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: it's never too late. Carol had a decades-long career in pet PR and she's sharing how she transitioned to copywriting and the lessons she's learned along the way. --------------- Mentioned in the Episode SmartDogCopy.comEp. 84 When to Break the Copywriting Niche RuleEp. 130: 4 of the Highest Paying Copywriting NichesShould You Get a Copywriting Internship? Related Links Best Backgrounds and Degrees for Getting Into CopywritingEp. 120: Most Common Copywriter Backgrounds --------------- Get Free Copywriting Training here 

Live from Sacramento – Sit in on this 2026 Event & Venue Marketing Conference session as we chat with Vanessa Mancao (Tour Marketing Manager, Red Light Management), Karl Crudup (Director of Event Sales & Production, Sacramento Kings), and Jessica Eckley (Managing Partner, Crackerjack Media) in front of a live audience. In this session, titled "Beyond Venue Walls: Creative Strategies for Marketing Experiences Beyond Traditional Events" we explore how creative marketing and branding can promote activities tied to other events, plaza parties, and unique experiences beyond traditional events inside venue walls. Walk away with actionable ideas to craft fun interactions, boost awareness, maximize assets, create a larger community impact, and build deeper fan connections beyond event night. Hosted by Adventures In Venueland's Dave Redelberger and Paul Hooper, this episode gives you a taste of this year's sold out conference at the Hyatt Regency Sacramento. If you joined us in-person, this is a great way to re-listen for notes and share this episode with a boss or colleague for them to get a taste of the EVMC experience. Vanessa Mancao: LinkedIn Karl Crudup: LinkedIn Jessica Eckley: LinkedIn ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

AL #002 We've all seen the massive sales pages many high-level entrepreneurs swear by. But if you're a beginner, putting something like that together can be daunting enough to stop you from taking action altogether. So, do you really need all that to sell your first products? Instead, what's the shortest sales page you can get away with? And also, how much is too much copy? Join me, Liz Wilcox, for this second session of AskLiz to find out! Today, I'm breaking down the exact scenarios when minimal sales pages can work wonders for you. I'll also explain why and when you'll want to put in the extra effort and write more copy to uplevel your conversions. From getting the job done in under four hundred words to brushing up against short-story territory, I've got you covered! So listen in and let me know what you're dealing with at SpeakPipe.com/LizWilcox to have your questions answered in an upcoming episode. Show notes and more at SmartPassiveIncome.com/al002.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Watch as a full video episode on YouTubeJ.D. Pennington is an award-winning creative director and copywriter with over 20 years of experience in film and television advertising, creating campaigns for major studios and leading independents. The Othello Club is his first novel. It has been developed for television by Paramount+ as The Revenge Club.We had a great time chatting with J.D., hearing about his transition from a graphic design and copywriting background into the world of storytelling. We also talk about enduring 10 to 15 years of screenwriting rejection before deciding to write a novel, and we get some interesting anecdotes about the profound impact of reading Bram Stoker's Dracula at age 11, as well as his dedicated process of writing his debut book during the early mornings and weekends over two years!Link:Buy The Othello Club nowVisit J.D.'s websiteFollow J.D. on InstagramSupport us on Patreon and get the podcast early and ad-free, along with other great benefits, including a bonus episodes: https://www.patreon.com/ukpageonePage One - The Writer's Podcast is brought to you by Write Gear, creators of Page One - the Writer's Notebook. Learn more and order yours now: https://www.writegear.co.uk/page-oneFollow us on FacebookFollow us on InstagramFollow us on BlueskyFollow us on ThreadsPage One - The Writer's Podcast is part of STET Podcasts - the one stop shop for all your writing and publishing podcast needs! Follow STET Podcasts on Instagram and Bluesky Hosted on Acast. See acast.com/privacy for more information.

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Helen Savage. She says: “I'm a freelance writer and have less work than I've had for the 6 years I've been freelance — but at the same time my youngest child has just started walking to school by himself. I'm struggling a bit with the fact I'm going to be needed less and less by my kids and don't have the work to fill my time and give me that sense of purpose. I appreciate a lot of parents might want to scream at me for complaining about children being more independent

This week on Alter Everything, dive into a comprehensive discussion on how AI is reshaping marketing teams, outlining what tasks AI is best suited for, and emphasizing the critical role of human oversight. This episode offers practical insights on integrating AI tools effectively while maintaining brand integrity and governance.Start your 30 day free trial of Alteryx desktop or the Analytics cloud platform at https://www.alteryx.com/AlterEverythingSubscribe to the Alter Everything podcast on your favorite podcast app:Apple Podcasts: https://podcasts.apple.com/us/podcast/alter-everything/id1356137854Spotify: https://open.spotify.com/show/17KLxb23QlvgcbvLiaPck1?si=FWmOQEITRFCQ42smFjOpfAStitcher: https://www.stitcher.com/podcast/alteryx/alter-everythingEpisode Chapters0:00 AI meets real marketing teams1:35 What inbound marketing means4:08 Where AI in marketing stands today7:11 Adoption challenges: tools, workflows, and mindset12:00 The 80/20 shift for AI work15:50 Copywriting, brand voice, and human editing22:37 AI, design, and human creativity27:48 Marketing tech stacks and AI literacy34:04 Governance, security, and shadow AI40:32 What AI-first marketing teams may look like45:32 Lightning round: tools, skills, and mistakes51:18 Closing reflections

#941 Ever wonder how you can turn words into revenue while working from anywhere in the world? In this episode, host Brien Gearin sits down with Sam Burmeister, founder of Nomad Copy Agency, to unpack her journey from sales professional to globe-trotting copywriter. Sam shares how reading The 4-Hour Workweek sparked her entrepreneurial path, how she transformed a travel blog into a thriving copywriting business, and why service providers need messaging that actually converts. She dives into building a membership program that now makes up half her revenue, the power of writing in client voice, and her approach to balancing fulfillment with marketing. If you've ever wondered how to build a freedom-driven business around your writing skills — or just want to get better at sales copy — this episode is packed with insights! (Original Air Date - 10/8/25) What we discuss with Sam: + Origin story of Nomad Copy Agency + Reading The 4-Hour Workweek + Transition from sales to copywriting + Building a business while traveling + Difference between content and sales copy + Writing in client voice vs. own voice + VIP days and pricing structure + Copy on Demand membership program + Importance of sales psychology in copy + Keeping pipeline full with referrals and marketing Thank you, Sam! Check out Nomad Copy Agency at ⁠NomadCopyAgency.com⁠. Follow Sam on ⁠Instagram⁠ and ⁠LinkedIn⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're an aspiring interior designer or you're still in the early stages of building your business, chances are you've asked yourself questions like: Do I really need a professional website yet? Should I invest in custom website design? Or can I just use a template for now?I hear these questions constantly from designers inside my programs, especially when they're trying to balance launching their business with managing their budget wisely. And honestly? It's easy to get overwhelmed by all the options — WordPress, Squarespace, Wix, SEO, branding, copywriting, templates, custom builds… suddenly creating a website feels harder than designing a room.That's exactly why I invited website designer Robyn White back onto the podcast.In this episode, we unpack what interior designers actually need when it comes to website design, how to know the right level of investment for your stage of business, and what questions to ask before hiring a website designer. We also talk about minimum viable product websites, brand strategy, portfolio photos, AI renderings, website maintenance, and why perfectionism may be holding you back from getting clients.Featured GuestRobyn White is the founder of RDW Design Studio, where she combines luxury market insight with strategic website design for interior designers. With a background working at one of the world's most prestigious art galleries, Robyn brings a rare blend of strategy, aesthetics, and high-end client understanding to every project. She specializes in helping interior designers elevate their online presence through thoughtful brand strategy, SEO-conscious website design, and customized digital experiences that attract aligned clients and opportunities.What You'll Learn in This Episode✳️ When to invest in custom website design✳️ Questions to ask website designers before hiring✳️ Templates versus custom websites for beginners✳️ Website platforms: WordPress, Wix, and Squarespace✳️ Building a portfolio without completed client projectsRead the Blog >>> Essential Website Lessons Before Building Your Interior Design Website NEXT STEPS:

How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of the Build Your Copywriting Business podcast. See, we hear all the time, “I found this pricing guide and it's really helpful!” But what you may not realize is those guides are actually hurting you.  It's presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page? I hate to break it: there's not an easy button for this. These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program. Ready to hear me out? Listen to today's episode now before a pricing guide leads you down the wrong path. --------------- Mentioned in the Episode The (Surprisingly Easy) Art of Negotiation for Copywriters Copywriting Revision Rounds: How Many Rounds Do You Offer? Ep. 17: How to Set Your Copywriting Rates Ep. 109: The Right Way to Raise Copywriting Rates Related Links Increase Your Copywriting Pricing Without Burning Bridges Why Most Advice About How to Price Your Services is Dead Wrong for You How to Price Copywriting Services: By the Minute? The Hour? The Word? --------------- Get Free Copywriting Training here 

Join us as we head to the Sparkling City by the Sea – Corpus Christi, and chat with Krystal Gonzalez, Director of Sales at Richard M. Borchard Regional Fairgrounds (RMB Fairgrounds). We learn all about the fairgrounds, which is home to a conference center, two exhibit halls, arena pavilion, and equestrian arena which host a wide mix of social events, expos, rodeos, concerts, and dinner events. We learn about the city, Krystal tells us about her role, and we talk about how they leverage the versatility of all their venues to sell clients and market their spaces. We talk with her about her history in the industry and how all her experience working on different sides in different departments prepared her for her current role where she handles different tasks and collaborates with coworkers to make sure they are meeting their client's needs. Enjoy this fun, unique episode which includes some nerdy venue talk, great career advice, and interesting perspective. Krystal Gonzalez: LinkedIn RMB Fairgrounds: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now?And how can I incorporate this for website copywriting for my clients?Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing deep-dive content. These affect how your business gets found online.So I audited my own website against these new realities. And I made three specific changes that all business owners can make today.In this episode, I'm walking you through the three specific website copywriting changes I made after Google's 2026 algorithm updates announced at I/O in May. These updates (information agents, agentic booking, and especially conversational search) are actively reshaping how AI finds, evaluates, and recommends service providers online. And the businesses who act on this now have a real advantage.Let's make sure the website you've already built is actually working for you in 2026 and beyond.Want me to make these website copywriting changes for you so that YOU will be found through Google with its new updates? Book a call here to get started.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks down the art of copywriting. From classic headline formulas to the slippery slope technique, Sam shares exactly how great copy is crafted. If you struggle with writing your scripts, this one will change the way you think about words. Enjoy the episode!Make ads that win (without getting lucky): https://motionapp.comTurn your customer support into a revenue engine: https://www.richpanel.com/As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHAPTERS:00:00 - Intro00:41 - The Importance of Copywriting & Energy03:44 - Breaking Down Classic Headline Ads05:05 - Minding The Gap07:10 - Is People's Attention Cooked?09:21 - Sam Parr's Favorite Hook10:00 - Does Long-Form Content Perform Better?11:50 - Targeting Your Audience Through Headlines14:10 - Spinning What's Already Well Known16:20 - Punch Someone With Your Copy17:13 - The Slippery Slope19:02 - Motion: AI-Powered Creative Analytics19:52 - Good Writing Has Rhythm20:35 - The Rules of Writing21:57 - The Secret to Great Copywriting23:14 - The Wall Street Journal's 20-Year Ad24:30 - Everything Has To Be a Story27:00 - Do Ads Lack Depth Today?27:40 - Use Copywork to Improve Your Short-Form Content29:05 - Sam Parr Explains Copywork30:39 - Richpanel: AI-Powered Customer Service Tool31:20 - Find The Rules of What You Want to Learn33:11 - Repurposing Bad Ads40:30 - Handling Objections42:30 - Building Desire Around the Price43:56 - Infusing Personality into Your Ads45:15 - Getting Better at Copywriting46:34 - Finding Inspiration for New Ideas49:25 - Our Story with Sam Parr51:35 - 4M Views on a Raw Video

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he's generously sharing how he made that transition, including how he's learned to use his ADHD as a strength. Several people in the community have asked about working as a copywriter with ADHD and, whether or not you are managing it yourself, Caleb's tips are wildly helpful. As he says, he can't just rely on “feeling” like working, but has to set up his environment so that getting started is the easiest thing to do. And when he's working, Caleb uses the “sprint” method to avoid the mid-day fog. Listen to hear him explain these tactics—and others (and let us know if you try any!!). -------------- Mentioned in the Episode Caleb's LinkedInHow to Put Together a Copywriting Portfolio (Even With No Experience)Ep. 37: Improve Your Copywriting Productivity and ProfessionalismEp. 237: AI is Going to Take My Job!!! … But Is It Related Links Finding Your Copywriting Flow StateBONUS Laser Coaching: Tips for Neurodivergent CopywritersEp. 256: From Teaching to Copywriting While Facing Life's Biggest Tests – Joanna's Story --------------- Get Free Copywriting Training here

Ever feel like your voice gets watered down when you're trying to sound "professional"? Copywriting expert Laura Belgray shares how to stand out by saying what you really mean - and owning it. This episode is packed with sharp insights on writing, confidence, and building a business that actually feels like you. Expect equal parts tough love and laugh-out-loud moments.  If you prefer video or want closed captions, you can watch all our episodes on Youtube → http://www.youtube.com/marieforleo  COME SAY HI! Instagram: http://www.instagram.com/marieforleo Tiktok: https://www.tiktok.com/@marieforleo Facebook: http://www.Facebook.com/marieforleo X: http://www.x.com/marieforleo MORE RESOURCES FOR YOU: Watch my Free Masterclass: 3 Sneaky Mistakes that kill Productivity & Tank Profits → https://www.marieforleo.com/freeclass How to Get Anything You Want (Free Audio Training) → https://www.marieforleo.com/how-to-get-anything-you-want Build Your $250K Offer in Minutes Using my Proven Frameworks → https://checkout.marieforleo.com/build-your-250k-offer/ If you enjoyed this episode, please leave us a review!

In this episode, I'm sharing my honest, unfiltered take on Russell Brunson firing his entire copywriting team and why the reaction from both sides of the debate is missing the point entirely. I break down why AI replacing humans is the wrong conversation to be having, what the integration actually looks like inside a real business, and the one question every entrepreneur should be running their AI decisions through before they waste time chasing shiny objects. If you've been feeling behind, overwhelmed, or like you're watching everyone else "win" with AI while you're still figuring it out, this episode is for you.

In this episode of the Coaches Compass, Mike explains what it takes to produce content that converts. This is more about messaging as a whole and how to deliver a message so strong, it's impossible to ignore. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner