Podcasts about Copywriting

Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That's exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here's what may surprise you… …he did it without social media. On this episode of the Build Your Copywriting Business, Bart was generous to share his story, including how he turned things around. He's also sharing the mindset shifts that helped him push through the hardest moments, and the surprising decisions (like stepping completely away from social) that actually helped him thrive. As Bart says, “A lot can change in a very short time… if you don't give up.” If you're burned out or doubting yourself, this episode might be exactly what you need to hear. ----------------- Mentioned in the Episode Bart Ellebaut LinkedInBONUS Laser Coaching: Top Tips for Wildly Effective PitchingBONUS Laser Coaching: Asking for Feedback to Combat Imposter SyndromeEp. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Ep. 191: This Copywriter Books Work 3+ Months Out—Here's How She Does It – Lizzie's StoryEp. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy's Story --------------- Get Free Copywriting Training here

Lace up your sneakers and meet us in the center of the basketball universe as we chat with our friend Jeff Johnson, Associate Director with Pacers Sports & Entertainment and Gainbridge Fieldhouse in Indianapolis, Indiana. Jeff, who is celebrating 27 years with the organization, oversees marketing for events as well as traditional advertising for the Indiana Pacers and Indiana Fever. In case you've been living under a rock, Indy is having a *moment* with sports – hosting the 2024 NBA All-Star Weekend, amazing back-to-back seasons by the Pacers, hosting the 2025 WNBA All-Star Weekend – all punctuated by the emergence of Caitlin Clark which has led to sold out WNBA games at home and on the road. We chat about all those things with Jeff, and the importance of basketball to the city and state. We hear some amazing stories from throughout his career, from hosting swimming championships in an arena to calling Butler games in college to fun minor league hockey promotions. Listen in and enjoy this episode which is the perfect mix of inspiration, imagination, and fun stories that serve as a reminder of how special the live event industry is.Jeff Johnson: EmailGainbridge Fieldhouse: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Dieses Wort zieht schlechte Leads an Streiche das Wort im Marketing Lege dein Marketing auf meine Psycho-Couch: https://matthiasniggehoff.de/

In this episode of The Private Practice Elevation Podcast, you're going to learn how to write copy for your website that speaks directly to your ideal client. I'm sure you know that the copy on your website has the power to connect with your ideal client. And when a potential client feels connected, and that you understand their challenges on a deep level, they're more likely to take that next step and actually become a client of yours. But most therapists struggle with what words they should actually use that will resonate with those potential clients. What are the words you can use to connect with them? How do you create an entire website that speaks to them? And if you don't know those words, how can you find out what they are? Our guest, Laura Long LMFT/S, is going to teach you her 3 C's of copywriting for your private practice website: Clear, Compelling, and Conversational. As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years. If you've been wondering or struggling with the words you need to use on your own private practice website, this episode will give you exercises, tips, and simple actions you can take to write copy that truly resonates with your ideal client.  In This Episode, You'll Learn: Laura's 3 C's of copywriting How to avoid watering down your copy so that it speaks directly to your ideal clients The difference between your ideal client and a niche Exercises to help you get into the mind of your ideal clients' fears, hopes and expectations How to write copy for your ideal client even if you haven't worked with them or are changing niches Four places you can go to do market research and uncover the exact words your ideal clients are using so you can write copy that connects with them Mindset shifts to help you get unstuck and kill writer's block This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting. But he's come up with a fascinating specialty that's worth paying attention to, and that's Local Celebrity Advertising. See, we all know what so-called “omnipresence” is online. That's when your prospects see you everywhere, and so they become familiar with you, in the same way they become familiar with a celebrity. John was working as a construction project manager in 2016 when his boss asked him to start selling projects, too. It was a logical transition to starting his own copywriting business a couple years later. He ran the gamut of direct response copywriting. Niches like health, wealth, relationships. Fairly familiar stuff. But last year he found something he really liked–promoting US home service businesses become really well known in their physical, local communities with a method he calls Local Celebrity Advertising. He's joining us today to tell us all about it. Here's what we asked him: 1. How did you get into the idea of the Local Business Celebrity Program? 2. Could you walk us through a case study or two? Not just the numbers but also comments people have made to you; comments customers or people in the community have made to them; any funny or unexpected things that have happened that you'd enjoy sharing. 3. Did you try anything else before for local marketing that didn't work? Why do you think it didn't work? 4. What are the big mistakes you see other people making in promoting local service businesses? 5. What are some insider tips for video marketing you could share with our listeners? 6. What are some direct marketing ideas that you think more people should embrace and implement? 7. Tell us more about your program; who it's for and who it's not for; how it works; and how people can contact you if they're interested. If you're interested in his Local Celebrity Advertising service on Facebook & Instagram for 90 days, he'll send you the equipment you need so you can record professional videos with him right from your office computer. You can reach John by sending him a friend request on Facebook: https://www.facebook.com/jdcapraniDownload.

How can business owners use AI in copywriting, branding, and content creation and still maintain their voice and originality?AI is shaking things up in podcasting and content creation in ways that both fascinate and freak me out. I know many of you, small business owners and creative service providers, feel the same. That's why I brought Erin Ollila, a strategist, copywriter, and the host of the Talk Copy to Me podcast, on the show to talk about using AI effectively, where it fits in the copywriting process, and just as importantly, where it doesn't. Erin walks us through how she uses AI in an iterative process to help with brand guidelines, what to do when AI “just doesn't sound like you,” and where the real value lies for copywriters, strategists, and business owners in the era of AI. The big takeaway: Erin shares the prompt she uses to create a consistent template to have AI help you create content from your podcast episode. Chapter Highlights(00:00) How do we use AI in copywriting and still sound human?(02:25) What business owners get wrong about using AI for copywriting and content (05:25) How to train AI to help refine your brand guidelines(06:44) Why using AI is always an iterative process—and why that matters (08:36) How to stand out as a copywriter or strategist in the age of AI (12:55) Why AI will never replace the human element in creative strategy (16:54) How Erin uses AI to audit podcast content and find gaps (27:59) Where AI actually helps in podcast production, and where to focus your energy (32:47) How to keep your content authentic and avoid plagiarism with AIAI tools and applications were used to help produce this episode. Here is a list of tools and apps and some of the ways AI was used.Riverside.fm was used to record this episode. It will be used in the making of video promo clips for the episode.Descript was used to edit this podcast. I used their AI for filler word removal. It always needs a bit of refinement to create smooth edits. Sometimes it's a little aggressive and choppy, but it's a good place to start.I used Castmagic to help write these show notes based on the episode transcript. It's one of my favorite AI tools. Then I rewrote parts of it to sound more like me. It was pretty close on the actual timestamps of the episode.I'm also using Castmagic to help write the full blog post for my website based on the episode transcript and using the template prompt Erin shared in the episode. I will rewrite it to sound more like me. Grammarly was used to make my writing better.The episode artwork was created using ChatGPT.** These show notes contain some affiliate links for products and services used in the creation of this podcast episode. To learn more about how I use these tools and services, visit brassybroad.com or my Brassybroad Jen YouTube channel for tutorials and reviews. About Erin OllilaErin Ollila is a copywriter, strategist, and host of the Talk Copy to Me podcast. Erin guides savvy businesses and service providers away from confusion and comparison and toward being heard, seen, noticed, and known — well known.Listen to the full AI Podcast Series

In this episode of the Coaches Compass, Mike explains how he came up with a triple flywheel strategy for a powerful lead gen process. If you need help scaling your business, start your 7-day free trial for The Collective.Join the lead gen workshop to get 25+ qualified leads per month: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

“L'utilisation de l'écriture inclusive permet à toute la communauté de se sentir concernée par nos écrits. En écrivant de manière non inclusive, on exclut en fait 50% de la population. De nombreuses études montrent que les femmes ne se sentent pas concernées quand on s'adresse uniquement au masculin.”Stéphanie Gélinas, experte en copywriting et engagée pour une communication inclusive, explore les nuances et les puissances de l'écriture inclusive dans le monde du marketing. Cet épisode spécial vous plonge dans la pratique qui vise à transformer non seulement la langue mais aussi les mentalités.

¿Hacia dónde avanza el sector del copywriting? ¿Qué está pasando que debamos de tener todo en mente? Te cuento mi perspectiva.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

In this episode, I sit down with Christy Pessemier to talk all things copywriting, marketing, and how the landscape is changing—especially with the rise of AI. Christy brings so much wisdom to the table as we dive into why authenticity in your messaging matters now more than ever. We also chat about the StoryBrand framework and how it helps you clearly identify and speak to the problems your clients are really facing.Christy shares her journey into the world of copywriting and why creating a great client experience is at the heart of everything she does. She offers some fantastic advice for Loan Officers who want to grow their business without losing that human connection. We also touch on the power of gratitude, the role of positive self-talk, and how both can shape your mindset and success. It's a thoughtful, practical, and encouraging conversation—I think you'll really enjoy it!-------------------------------------------------------------------------------------Follow Christy Pessemier:Instagram: @christypessemierWebsite: ChristyPessemier.comConnect with me:Listen to this Episode: https://loan-officer-team-train.captivate.fm/listenMy Instagram: @itsirenedufordMy LinkedIn: Irene DufordMy Email: ireneandkevin@loanteamtraining.com—CHAPTERS00:00 Introduction and Background01:57 The Role of Copywriting in Marketing04:40 The Importance of Authenticity in Messaging09:56 Utilizing AI in Copywriting12:29 Understanding the StoryBrand Framework17:36 Identifying Client Problems24:02 The Value of One-on-One Coaching28:36 The Importance of Sharing Your Expertise31:15 Christy's Journey into Copywriting33:41 Unreasonable Hospitality and Client Retention38:07 Building Healthy Routines for Success43:09 Mindset and the Power of Gratitude48:57 Encouragement for Loan Officers

One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren't using. And that involves its incredible ability to analyze, find trends, and organize information. On the face of it, all that sounds pretty boring and hardly applicable to copywriters and business owners. But today's returning champion, Cath Reohorn, has used her impressive imagination to come up with some incredibly simple, smart and powerful ways to use AI that are VERY interesting… and could be useful to you as well. You probably remember Cath because her podcast, titled Selling Them With Kindness, got a lot of engagement and some heartfelt comments from listeners. Cath's business is called Kind Copy. She lives in Wales in the UK. She has a true family business, since it employs herself, her husband, her sister and 2 other team members. What's even more impressive, they grew with organic marketing to over £1m/month before she ever ran an ad. Today, we dig into Cath's personal, practical AI innovations. – Cath's website: https://kindcopy.co.uk/ Cath's social media links: https://x.com/kindcopy https://www.instagram.com/kindcopyuk/ Download.

This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon.  The conversation covers: Niching down in the freelance world Using social listening tools and AI to improve copy quality Finding the balance between the personal touch and technological help How to create effective email marketing strategies Maintaining trust and community in your audience ... and practical tips for freelancers who are navigating the evolving creator economy Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/  or on LinkedIn: https://www.linkedin.com/in/evelinakreative/  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

In this episode of the Coaches Compass, Mike explains the process for generating unlimited leads in your coaching business. More importantly, he explains how to make sure those leads are qualified and are the type of clients you want to work with. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Emily Baksa teaches us how to confidently sell low-ticket digital products by shifting our mindset, simplifying strategy, and making the most of our email lists. Emily Baksa is a copywriter and marketing strategist who helps food content creators gain creative and financial freedom so they keep loving what they do. She helps her clients create more time, money, and ease through a diversified content strategy that boosts traffic, builds community, and generates independent revenue streams. Inspired by the chefs she worked alongside during her six years in hospitality, she launched her business to help creatives like them thrive. She has since partnered with over 20 food content creators, establishing herself as an industry leader and featured speaker at events like the Tastemaker Conference. Learn how to build sustainable income with digital products, why mindset is your biggest hurdle, and how to confidently step into the role of “salesperson” without feeling salesy. Emily breaks it all down with practical, proven strategies for getting more eyes (and buyers!) on your offers. Key points discussed include: - Selling is serving: Shift your mindset from “selling is scary” to “selling adds value” - it's about helping your audience, not manipulating them. - Start small, succeed big: Low-ticket digital products ($5 - $20) are powerful revenue generators when sold through a well-nurtured email list. - Copywriting that connects: Effective sales emails lean into emotion, transformation, and storytelling - not a boring list of features. - Ditch perfectionism: Your first launch won't be perfect, and that's okay - launching messy is better than not launching at all. - Email is your secret weapon: Use segmentation, intentional sequencing, and opt-outs to create email funnels that convert without overwhelming your list. - Reframe unsubscribes: Losing the wrong people from your list is actually a win - it makes space for the ones who truly want what you're offering. - Confidence compounds: The more you sell aligned products, the easier and more natural it becomes. Practice builds belief. - Your value is real: Stop giving everything away for free. Your work is worth more than a free blog post - it's time to charge for convenience, curation, and expertise. Connect with Emily Baksa Website | Instagram

Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to:

We're headed to the Northwest, on the shore of Lake Washington, to chat with Alexa Coyle, Marketing Manager for Seattle Seahawks, Lumen Field, and WAMU Theater + Co-founder of The Female Edge. Alexa oversees event marketing for Lumen Field (concerts, dirt events, WAMU Theater, and conventions), branding and marketing for food and beverage, Seahawks retail marketing, and more. She tells us about many of the unique things about their stadium, which includes the most just-walk-out concession stands of any venue in the world. We talk about innovation within more seasoned venues, elevating premium spaces, and how they are inspired and driven by the technology-forward market of Seattle. As a former professional soccer player, we talk about what it means to her to work at one of the host venues for the 2026 World Cup, as well as early preparations and planning currently underway as they look ahead to next summer. Alexa tells us about her career, from an interest in analytics and creative, and finishing her MBA and co-founding The Female Edge (which provides recruiting support and mentoring to female athletes) while playing professional soccer at Hibernian WFC in Edinburgh, Scotland. You'll love this fun, interesting episode, which is full of interesting strategy and great discussion.Alexa Coyle: Instagram | LinkedInLumen Field: Facebook | Instagram | Twitter/X ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time? I certainly couldn't, but our guest today is an adventurous man and a successful copywriter-wrangler. Because he did it. Please welcome John McIntyre, who recently invited me and a host of others. This wasn't a theoretical roundtable. Each of us had to give ONE workflow, technique, or method we were using AI to make our own copywriting business better. Some of the other guys were David Deutsch, Bob Bly, Daniel Throssell, Chris Orzechowski, and Jon Benson–to name a few. We each had 45 minutes to jump right into it. John encouraged us to treat it like a mentoring session with him on our topic. No fancy sets, no intro, no slide decks–just real, hands-on stuff. I'll confess, I spent the entire available time in the 24 hours before my session preparing. Because, and here's a secret, it takes a lot of prep to make a session look spontaneous, if it's any good. My session was how to get Chat GPT to pull persuasion stories out of you, in your own words. I would say it was a success. And John's a highly successful copywriter in his own right, as well as a terrific interviewer. But today we turned the tables on him and interview him about what he learned producing and promoting AI Copywriting Secrets. This is what we asked him: 1. What prompted you to put this together in the first place? 2. What did you find people had to say about when NOT to use AI, as well as how they use it themselves? 3. What was the most surprising thing you heard from the interviews? 4. What were the most valuable things you heard about using AI? 5. How did what you heard from us change how you look at, or use, AI? 6. Based on what you learned, what advice would you give to a copywriter who's been hesitant to even try AI up to this point? 7.You know this program better than anyone. Could you give us a quick tour of what's in it overall and what someone either with little experience, or with a lot of experience, will get out of it? Here's a link to find out more about the program: Get It Here Download.

Send us a textIn this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli welcomes Jillian Anderson—a globally recognized high-performance copywriter, positioning expert, and mom of two. Jillian has helped over 250 clients in 53 countries write magnetic sales copy and offers that truly reflect their vision, confidence, and aligned energy.If you've ever struggled to explain what you do, name your offers in a compelling way, or write copy that actually converts—this episode is your next best listen.Together, we unpack the energetic side of messaging, how to ethically position your offers to attract the right clients, and why confidence is a core ingredient of copy that sells.

Is brand advertising dying? Is AI taking over direct response copy? In this podcast interview, Sean and Rod discuss and then debate what the future of advertising looks like, as well as many of the common problems facing brand agencies today. From atomization and AI to Liquid Death and an automated discount email sequence selling Gucci, we unpack what's working and what's broken in modern copywriting.

In this episode of the Coaches Compass, Mike breaks down what you might be missing right now in your business. This is a common problem that must be fixed if you want to grow, sustainably. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

If you've ever felt like your content isn't landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do's and don'ts that will help you clean up your content and stop blending into the noise.Emily's Website: https://emilyaborn.comEmily's Podcast: Content with Character listen to Emily's podcast https://contentwithcharacter.buzzsprout.com/ or find on your favorite app.Drop us a message...OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

If you've ever felt like your content isn't landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do's and don'ts that will help you clean up your content and stop blending into the noise.Emily's Website: https://emilyaborn.comEmily's Podcast: Content with Character listen to Emily's podcast https://contentwithcharacter.buzzsprout.com/ or find on your favorite app.Drop us a message...OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl

Copywriting Tips That Inspire Action—and Drive Sales In this episode of The CEO Teacher® Podcast, I'm pulling back the curtain on the copywriting strategies that transformed my teacher business. From emotional triggers to proven templates, we're unpacking the secrets of copywriting that get results—without sounding salesy. Whether you're writing emails, captions, or landing pages, this episode will help you master conversion copywriting to connect with your audience and inspire action. You'll walk away with a blueprint to write words that feel like a conversation and convert like a charm. If you're ready to ditch the fluff and start writing with confidence, these tips will help you make every word count. Mastering conversion copywriting is one of the most impactful ways to grow your business—and it's a skill every teacherpreneur can learn. In this episode, you'll learn: The psychological triggers behind high-converting copy My go-to conversational writing formula (Problem → Empathy → Solution → Transformation) Real examples of teacher copywriting that drives results How to write landing pages and captions that convert The mindset shift from “salesy” to “service” Links Mentioned in this Episode about Conversion Copywriting:  CEO Teacher® Christmas in July Sale CEO Teacher® Resources Worth Their Weight in Gold You're already a wealth of knowledge! You're a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started.    If that's you- First things first:  Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.   Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together.    Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!   And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List Ready to connect with a community of inspiring educators? Join the conversation! Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it's always a party in the DM's- just sayin'   Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…   Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!   Join The Community: The CEO Teacher's Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon   Let's make your teacher dreams a reality!   P.S. Check out our latest CEO Teacher® Podcast episodes and blog posts for more inspiration and actionable advice. How to Become Your Own Business Copywriter with Chanti Zak Use Your Teacher [Brand] Voice: How to Convert More Customers with Your Copywriting The Magic of Copywriting for Educators   P.P.S. Don't forget to grab your free bag of virtual teacher goodies and start making your mark online!   I believe in you! YOUR best is yet to come! Kayse

In this episode of The Conference Room, Simon Lader welcomes back Evelina Kagan for part three of their insightful conversation on copywriting. Evelina, a high-conversion copywriter, shares her expertise on crafting compelling sales pages that convert visitors into customers. She discusses the importance of understanding the difference between features and benefits, the structure of an effective sales page, and the psychological triggers that can enhance conversion rates.Key Moments:Evelina background as a high conversion copywriter and her journey into sales copywriting.Evelina explains what a sales page is and its primary function in the sales process.Discussion on the key elements that distinguish a great sales page from an average one, focusing on the Hero section.Clarification on the difference between sales pages and landing pages.The importance of customer research in crafting effective sales pages.Evelina shares her favorite framework for structuring sales pages: Problem-Agitate-Solution.The significance of testimonials and social proof in building trust with potential customers.Handling objections through FAQs and addressing common concerns of potential buyers.Evelina hints at the next episode's topic on AI in copywriting and how it can enhance the writing process.To learn more about Evelina Kagan please visit his Linkedin ProfileTo learn more about Evelina Kagan please visit her website.YOUR HOST - SIMON LADER    Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.      Get to know more about Simon at:      Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/    The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

Austin shares why copywriting is the #1 skill that you can learn today that will benefit you for years to come!Time Stamped Show Notes:[0:30] - The written word is everywhere[1:41] - What is copywriting?[3:56] - How to get started learning copywriting[4:54] - Practice, practice, practice!Want To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That's why today, we're talking about the one platform you actually own — your email list. Apparently some of the groups were deleted by accident and reinstated. But others were deleted permanently. No one outside of Facebook's Menlo Park, California headquarters really knows why this happened, but it does point to something our guest a couple of shows ago, Evelina Kaganovitch, said, “Having your own email list is business insurance.” It's even more true today than it was two shows ago. Because, again, email is the one platform you actually own. So, with our heightened threat awareness, Nathan suggested we do an emergency show on our latest findings on email marketing. We'll walk you through the essentials of email marketing that actually works in 2025 — including subject lines that get clicks, the #1 factor affecting your open rates, and the biggest mistakes we still see people making with their emails.” Download.

Ryan and Will talk about the growing role of AI in startups. They explore how AI is automating traditional founder tasks like writing, coding, and analyzing data. The conversation delves into the existential threat AI poses to the founder's role and how founders can adapt to this new landscape. They argue that founders should embrace AI to focus on creativity, curation, and leadership rather than being bogged down by routine tasks. The episode underscores the importance of evolving with technology to enhance productivity and innovation, ultimately redefining the founder's job description for the future.Resources:Startup Therapy Podcast https://www.startups.com/community/startup-therapyWebsitehttps://www.startups.com/beginLinkedIn https://www.linkedin.com/company/startups-co/Join our Network of Top Founders Wil Schroterhttps://www.linkedin.com/in/wilschroter/Ryan Rutanhttps://www.linkedin.com/in/ryan-rutan/What to listen for:00:34 Can AI Replace Founders?01:16 The Evolution of AI Capabilities02:03 AI's Impact on Copywriting and Creativity03:28 AI in Advertising and Idea Generation04:44 Embracing AI for Efficiency06:31 AI as a Force Multiplier09:44 The Future of AI and Founders14:36 AI in Coding and Development17:08 Leveraging AI for Business Growth19:13 Simulating Business Scenarios with AI19:38 The Role of AI in Business Decision Making19:53 The Timeless Nature of Business Challenges20:48 Embracing AI for Efficiency21:12 The Unique Human Element in Business23:40 The Future of Founders in an AI-Driven World25:50 The Evolution of Founders' Roles28:05 Leadership and Determination in Business30:47 The Importance of Vision and Adaptability

In this episode of the Coaches Compass, Mike explains the thought process of making offers. There seems to be a lot of debate recently about low ticket v high ticket and what type of offers you should be running. It's actually quite simple. This episode will help you sift through the noise. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Is your email list just sitting there… waiting to hear from you?   This week on the Course Creation Incubator, I'm walking you through a simple, powerful new nurture strategy that helps you stay connected with your people, build trust over time, and gently guide them toward your offers.   You'll learn: ✔️ Why a nurture plan is essential—even if you've got a great offer ✔️ The 4 must-have elements every great nurture strategy needs ✔️ Easy ideas for staying consistent (without burning out) ✔️ How to repurpose what you already have to create weekly content  

BONUS EPISODE – We're excited to launch our latest, ongoing bonus episode series, Breaking In! ✨ This series, consisting of roundtable discussions about breaking into the live event industry, will highlight different perspectives, talk through challenges, and discuss tips for those beginning their careers in venueland.

If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service. This episode is for therapists in private practice who feel stuck, unsure what to say online, or worried that their words aren't landing. You'll walk away with a simple, soulful strategy for generating content that connects and converts. Plus, I'll walk you through how my Oracle card reading cracked open a new layer of insight into what your audience actually wants from you and how I turned it into value-packed posts. If you're over AI-sounding copy, if your Instagram posts aren't getting traction, or if you're not sure what to say in your emails or on your website... this episode is for you. Action step for a quick win: Ask yourself, “What is a lesson I've learned from a recent client session that others could benefit from?” Write down a single sentence that sums up the insight and then use it to create a relatable post. That's how you start creating copy that truly connects.

Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

Marketing titan Perry Belcher joins us to share the secrets behind his transformative approach to digital commerce and e-commerce success. From pioneering A/B split testing before it became mainstream to crafting unique content through voice recordings, Perry highlights the entrepreneurial spirit that has kept him a step ahead. We chat about his early experiences in retail and manufacturing, examining how they shaped his current strategies and questioning whether his penchant for insourcing is a competitive advantage or a humorous quirk.   Our conversation takes a creative turn as we explore the magic behind copywriting and product positioning. With references to legendary copywriter Gary Halbert, Perry dissects the fine line between good and great copy, emphasizing the importance of aligning products with market demands. We further the discussion with insights into consumer buying behavior, revealing how emotional storytelling and status-driven motivations can powerfully sway decisions, while highlighting the art of cutting through the marketing noise to make an impact.   As we look towards the future, Perry ponders the sweeping changes brought about by AI and automation across industries. From workforce reductions driven by technological advancements to the socio-economic shifts towards universal basic income, his insights paint a picture of both opportunity and challenge. Throughout the episode, we underscore the importance of mentorship, ambition, and taking charge of one's destiny in a rapidly evolving digital economy. Get ready for a conversation full of wit, wisdom, and a glimpse into a future defined by technological transformation.   CHAPTERS    (00:00) - Marketing Evolution With Perry Belcher (10:48) - Mastering Copywriting Through Experience (15:32) - Market Positioning and Business Growth (28:00) - The Psychology of Buying Decisions (38:46) - The Art of Finding Mentors (44:42) - The Impact of AI on Business (48:34) - The Future of Automation in Business (58:55) - The Future of Economic Prosperity (01:08:24) - Cutting Through Marketing Noise for Success (01:18:13) - Empowering Action Through Taking Charge  

In this episode, Simon Lader continues his insightful conversation with Evelina Kagan, a high conversion copywriter. They delve into the nuances of crafting compelling ad copy that not only captures attention but also drives conversions. Evelina shares her expertise on the differences between ad copy and email copy, the importance of understanding your target audience, and the key components of effective ad writing.Key Moments:Simon welcomes Evelina back to the podcast, highlighting her expertise in high conversion copywriting.Evelina shares her journey from creative writing to marketing copy, emphasizing her passion for storytelling and its impact on business success.Evelina explains how ad copy serves as the first touchpoint in a marketing funnel, while email copy targets existing customers.Evelina discusses the metrics for measuring ad performance, including click-through rates and return on investment.The conversation shifts to the differences in strategies for high ticket and low ticket items, emphasizing the need for more nurturing in high ticket sales.Evelina highlights that ads are just one piece of a larger marketing strategy, focusing on the importance of building trust and educating potential customers.Evelina shares common issues businesses face with underperforming ads and the importance of understanding customer pain points.Evelina discusses techniques for creating engaging hooks that resonate with the target audience and capture their attention.Evelina outlines the key components of an effective ad, including the hook, open loop, problem identification, solution presentation, and call to action.Evelina explains the process of A/B testing to optimize ad performance, emphasizing the need to test one variable at a time for accurate results.To learn more about Evelina Kagan please visit his Linkedin ProfileTo learn more about Evelina Kagan please visit her website.YOUR HOST - SIMON LADER      Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.    Get to know more about Simon at:     Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/      The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

With the rapid spread of AI, will there even be a future for copywriters? Both new and experienced copywriters are plagued by that same question. And it's a good question. Because there are plenty of solid arguments that go like this: With the rapid growth of AI, soon there won't be any need for human copywriters. And in some cases, that's 100% true. The good news is, there are also some powerful counter-arguments that say there will definitely be a need for copywriters, and still some great opportunities to make a lot of money. But there's a catch: If you want to survive, you're going to have to learn some important new skills that only the top-of-the-crop copywriters needed in the past. Culminating in one top skill that no AI will ever be able to attain. I've figured out what they are - the lead-up skills, and the one top skill - and I'm going to share them with you, in detail, today. Now I'll spend a lot of time mentioning my mentoring, and I just want to say it's not for everybody. You need to be more advanced than a beginner in your freelance copywriting career, or in your business. Most of my new clients are already at the six-figure level. I've found those are the people I can help the most, and they're also the people who can get an immediate return on their investment. So if you're interested, I do have one or two spots coming open by the fall. Please visit my website to read about the mentoring and then apply if this is something you really want to do. Mentoring with me: https://garfinkelcoaching.com Download.

In this episode of the Coaches Compass, Mike explains the Trust Funnel and why it's outperforming every other traditional funnel in the space. If you need help, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a uniquely powerful tool for communicators, marketers, and brands. But this isn't just a tool review. It's a masterclass in how to approach AI copywriting strategically. Daniel and Kerry explore a human-first methodology called the AI Sandwich, a practical framework for combining human creativity with AI efficiency. They tackle big questions about authenticity, originality, and prompt engineering, and show how to avoid the cookie-cutter feel that plagues so much AI-generated content. Highlights include: Why Claude's tone of voice and writing capabilities often outperform other models for consumer copy How to train Claude on your own style and get responses that reflect your brand's voice How to use Claude's Projects feature to build custom tools like tone checkers, newsletter editors, and interactive customer personas A breakdown of the AI Sandwich Methodology (Human → AI → Human) for crafting content that feels human, not robotic Techniques for fact-checking, editing, and sense-checking AI outputs to avoid hallucinations and blandness How Kerry uses Claude for marketing strategy, persona creation, positioning, and ideation Tips for integrating Claude with Gmail and calendar tools to improve time management and workflow efficiency This episode is packed with actionable ideas, whether you're a content creator, strategist, marketer, or business owner. You'll learn how to write better prompts, extract more value from AI tools, and remain fiercely authentic and creative in an age of digital automation. Key Takeaways: Train AI on your tone of voice to stand out from generic outputs Use Claude's extended thinking and reasoning models for strategic ideation Human guidance (before and after AI) is critical to compelling content Projects in Claude can act like custom GPTs tailored to your exact needs Staying human, thoughtful, and ethical is still your biggest advantage

Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they're often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

In this episode of The Conference Room, host Simon Lader welcomes Evelina Kagan, a high conversion copywriter who specializes in helping entrepreneurs sell more digital products through strategic and engaging email content. Evelina shares her journey from a creative child to a successful copywriter, emphasizing the importance of storytelling and genuine connections in marketing. The conversation dives deep into the fundamentals of email marketing, addressing common misconceptions, strategies for effective communication, and the anatomy of high-converting emails.Key MomentsEvelina shares her background and how her love for creativity and business led her to become a high conversion copywriter.Evelina discusses the common struggles business owners face with email marketing, including feelings of overwhelm and disappointment.The conversation highlights the necessity of having a clear strategy behind email marketing efforts to avoid wasted time and resources.Evelina addresses the common belief that sending one email will lead to immediate sales, emphasizing the need for a consistent and strategic approach.Evelina shares her value-first approach to email marketing, suggesting a 3:1 ratio of value-based emails to sales-focused emails.Evelina explains how to identify a brand's voice and personality, using relatable examples to help clients articulate their brand identity.The discussion contrasts the approaches to writing cold outreach emails versus nurturing existing relationships through email.Evelina breaks down the essential elements of a successful email, starting with the importance of an engaging subject line.Evelina discusses how to personalize emails effectively without overusing the recipient's name, focusing on creating genuine connections.The episode concludes with insights on how to determine whether an email campaign is failing or simply needs more time to build momentum.To learn more about Evelina Kagan please visit his Linkedin ProfileTo learn more about Evelina Kagan please visit her website.YOUR HOST - SIMON LADER      Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.      Get to know more about Simon at:    Website: https://simonlader.com/  Twitter: https://twitter.com/simonlader  LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/      The Conference Room is available onSpotifyApple podcastsAmazon MusicIHeartRadio

In this episode of the Coaches Compass, Mike breaks down a very simple concept that is easy to understand but hard to implement. If you can follow through on this one thing, you will absolutely be successful with your business. If you need help, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner