Podcasts about Copywriting

AL #002 We've all seen the massive sales pages many high-level entrepreneurs swear by. But if you're a beginner, putting something like that together can be daunting enough to stop you from taking action altogether. So, do you really need all that to sell your first products? Instead, what's the shortest sales page you can get away with? And also, how much is too much copy? Join me, Liz Wilcox, for this second session of AskLiz to find out! Today, I'm breaking down the exact scenarios when minimal sales pages can work wonders for you. I'll also explain why and when you'll want to put in the extra effort and write more copy to uplevel your conversions. From getting the job done in under four hundred words to brushing up against short-story territory, I've got you covered! So listen in and let me know what you're dealing with at SpeakPipe.com/LizWilcox to have your questions answered in an upcoming episode. Show notes and more at SmartPassiveIncome.com/al002.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Alter Everything, dive into a comprehensive discussion on how AI is reshaping marketing teams, outlining what tasks AI is best suited for, and emphasizing the critical role of human oversight. This episode offers practical insights on integrating AI tools effectively while maintaining brand integrity and governance.Start your 30 day free trial of Alteryx desktop or the Analytics cloud platform at https://www.alteryx.com/AlterEverythingSubscribe to the Alter Everything podcast on your favorite podcast app:Apple Podcasts: https://podcasts.apple.com/us/podcast/alter-everything/id1356137854Spotify: https://open.spotify.com/show/17KLxb23QlvgcbvLiaPck1?si=FWmOQEITRFCQ42smFjOpfAStitcher: https://www.stitcher.com/podcast/alteryx/alter-everythingEpisode Chapters0:00 AI meets real marketing teams1:35 What inbound marketing means4:08 Where AI in marketing stands today7:11 Adoption challenges: tools, workflows, and mindset12:00 The 80/20 shift for AI work15:50 Copywriting, brand voice, and human editing22:37 AI, design, and human creativity27:48 Marketing tech stacks and AI literacy34:04 Governance, security, and shadow AI40:32 What AI-first marketing teams may look like45:32 Lightning round: tools, skills, and mistakes51:18 Closing reflections

Hoe belangrijk zijn woorden voor je brand? Teksten? Copy?En mag je dat dan aan AI uitbesteden?Ik interviewde “vrouw van het woord”, de ongelooflijk snuggere & grappige Jill Mathieu van @Goodcopy.inkJill Mathieu van Goodcopy begon haar carrière als journalist bij Vice, waar ze zichzelf had binnen geluld (her words, not mine) voor een job die ze eigenlijk niet kon.. en bouwde van daaruit stap voor stap een van de meest gevraagde copywriting collectieven van Vlaanderen.En wie kan er u beter vertellen wat goeie copy is dan deze expert?!In deze aflevering bespreken we:

Envoyez-moi un message.

How much does a banana cost for you? At Trader Joe's they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount wherever you go, right? It's a difference of a few cents. Copywriting is a not a banana. And, even if we agree on that, I don't think you're going to like this episode of the Build Your Copywriting Business podcast. See, we hear all the time, “I found this pricing guide and it's really helpful!” But what you may not realize is those guides are actually hurting you.  It's presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page? I hate to break it: there's not an easy button for this. These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program. Ready to hear me out? Listen to today's episode now before a pricing guide leads you down the wrong path. --------------- Mentioned in the Episode The (Surprisingly Easy) Art of Negotiation for Copywriters Copywriting Revision Rounds: How Many Rounds Do You Offer? Ep. 17: How to Set Your Copywriting Rates Ep. 109: The Right Way to Raise Copywriting Rates Related Links Increase Your Copywriting Pricing Without Burning Bridges Why Most Advice About How to Price Your Services is Dead Wrong for You How to Price Copywriting Services: By the Minute? The Hour? The Word? --------------- Get Free Copywriting Training here 

Join us as we head to the Sparkling City by the Sea – Corpus Christi, and chat with Krystal Gonzalez, Director of Sales at Richard M. Borchard Regional Fairgrounds (RMB Fairgrounds). We learn all about the fairgrounds, which is home to a conference center, two exhibit halls, arena pavilion, and equestrian arena which host a wide mix of social events, expos, rodeos, concerts, and dinner events. We learn about the city, Krystal tells us about her role, and we talk about how they leverage the versatility of all their venues to sell clients and market their spaces. We talk with her about her history in the industry and how all her experience working on different sides in different departments prepared her for her current role where she handles different tasks and collaborates with coworkers to make sure they are meeting their client's needs. Enjoy this fun, unique episode which includes some nerdy venue talk, great career advice, and interesting perspective. Krystal Gonzalez: LinkedIn RMB Fairgrounds: Facebook | Instagram ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it. Most websites aren't failing because they look bad. They're failing because they quietly turn visitors away before a conversation starts. Website copywriting is often the hidden reason behind that gap between traffic and enquiries. If your site feels “fine” but isn't converting, this breakdown changes how you see what's happening.You'll learn how a seven-second homepage test reveals what's working instantly, why hero sections often miss the mark, and how structure impacts conversions. website copywriting shifts here from writing words to guiding decisions.From calls to action placement to missing page elements, the audit process shows how messaging strategy affects performance. Local business marketing relies on clarity at every step, while content marketing only works when it reflects what clients actually need to hear.This is where strong website copywriting makes the difference. It sharpens positioning, highlights differentiators, and removes friction that causes potential clients to leave.For service-based businesses focused on marketing for local business growth, the goal is simple: increase trust and turn visits into enquiries. Done well, this helps boost local sales without more traffic, just better messaging.Ready to improve your website? Book a website copy audit to get a professional breakdown of your homepage and services page and uncover what's costing you clients. Website copywriting is often the difference between being found and being chosen.Book: lindsaysmithcreative.ca/auditThis episode was mixed and edited by Cardinal Studio.

Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going to find me now?And how can I incorporate this for website copywriting for my clients?Google just fundamentally shifted how people discover businesses online. Information agents are scanning the web 24/7. Agentic booking is expanding to pull real-time pricing and availability. Conversational search is remembering context and surfacing deep-dive content. These affect how your business gets found online.So I audited my own website against these new realities. And I made three specific changes that all business owners can make today.In this episode, I'm walking you through the three specific website copywriting changes I made after Google's 2026 algorithm updates announced at I/O in May. These updates (information agents, agentic booking, and especially conversational search) are actively reshaping how AI finds, evaluates, and recommends service providers online. And the businesses who act on this now have a real advantage.Let's make sure the website you've already built is actually working for you in 2026 and beyond.Want me to make these website copywriting changes for you so that YOU will be found through Google with its new updates? Book a call here to get started.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/website-copywriting-google-algorithm-updates-2026CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

¿Por qué el copywriting se puede considerar un arte y que debemos aprender para que funcione correctamente? Acompáñame en este análisis. Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

A great headline is the best way to catch attention. In this episode, Sam Parr — co-founder of The Hustle and one of the sharpest minds in media and marketing — breaks down the art of copywriting. From classic headline formulas to the slippery slope technique, Sam shares exactly how great copy is crafted. If you struggle with writing your scripts, this one will change the way you think about words. Enjoy the episode!Make ads that win (without getting lucky): https://motionapp.comTurn your customer support into a revenue engine: https://www.richpanel.com/As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHAPTERS:00:00 - Intro00:41 - The Importance of Copywriting & Energy03:44 - Breaking Down Classic Headline Ads05:05 - Minding The Gap07:10 - Is People's Attention Cooked?09:21 - Sam Parr's Favorite Hook10:00 - Does Long-Form Content Perform Better?11:50 - Targeting Your Audience Through Headlines14:10 - Spinning What's Already Well Known16:20 - Punch Someone With Your Copy17:13 - The Slippery Slope19:02 - Motion: AI-Powered Creative Analytics19:52 - Good Writing Has Rhythm20:35 - The Rules of Writing21:57 - The Secret to Great Copywriting23:14 - The Wall Street Journal's 20-Year Ad24:30 - Everything Has To Be a Story27:00 - Do Ads Lack Depth Today?27:40 - Use Copywork to Improve Your Short-Form Content29:05 - Sam Parr Explains Copywork30:39 - Richpanel: AI-Powered Customer Service Tool31:20 - Find The Rules of What You Want to Learn33:11 - Repurposing Bad Ads40:30 - Handling Objections42:30 - Building Desire Around the Price43:56 - Infusing Personality into Your Ads45:15 - Getting Better at Copywriting46:34 - Finding Inspiration for New Ideas49:25 - Our Story with Sam Parr51:35 - 4M Views on a Raw Video

Most local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financial freedom" and call it done. However, if someone lands on your site and bounces, it's almost never because of the design. It's because your headline didn't stop them.In this episode, I break down why generic headlines are silently killing your website's performance, using a real example from a recent website copy audit I did for a financial planner. Her site looked great. Her business was solid. But her headline could have belonged to literally anyone, a bank, a coach, an app, a newsletter. And that's exactly the problem.I walk you through what a strong headline actually does (spoiler: it's not about being clever), the three things every good headline needs to include, and how to rework yours even if you're not a writer. As a website copywriter who's looked at hundreds of homepages, I can tell you, the fix is almost never a full rewrite. It's just saying the right thing more clearly. I also get into something most people miss: the connection between your headline and search intent, and why clarity builds trust faster than design ever will.If you've been wondering why your website isn't converting the way it should, this episode is a good place to start.In this episode, I cover:Why "professional-sounding" headlines are usually the weakest part of a local business websiteThe real-life audit example that shows exactly what a vague headline costs youThe one question I asked that completely changed this client's messagingWhat your headline actually needs to do (it's simpler than you think)The search intent layer most business owners overlookA quick framework you can use to rewrite your own headline todayIf you want a professional's eyes on your website copy, book a website copy audit at: lindsaysmithcreatie.ca/audit.This episode was mixed and edited by Cardinal Studio.

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he's generously sharing how he made that transition, including how he's learned to use his ADHD as a strength. Several people in the community have asked about working as a copywriter with ADHD and, whether or not you are managing it yourself, Caleb's tips are wildly helpful. As he says, he can't just rely on “feeling” like working, but has to set up his environment so that getting started is the easiest thing to do. And when he's working, Caleb uses the “sprint” method to avoid the mid-day fog. Listen to hear him explain these tactics—and others (and let us know if you try any!!). -------------- Mentioned in the Episode Caleb's LinkedInHow to Put Together a Copywriting Portfolio (Even With No Experience)Ep. 37: Improve Your Copywriting Productivity and ProfessionalismEp. 237: AI is Going to Take My Job!!! … But Is It Related Links Finding Your Copywriting Flow StateBONUS Laser Coaching: Tips for Neurodivergent CopywritersEp. 256: From Teaching to Copywriting While Facing Life's Biggest Tests – Joanna's Story --------------- Get Free Copywriting Training here

BONUS EPISODE – Warm up your taste buds and meet us in the Farm to Fork Capital because the 2026 Event & Venue Marketing Conference (EVMC) is just around the corner! This bonus episode is filled with everything you need to know as you pack and prepare for this year's conference in Sacramento, California. Hosts Paul and Dave are joined by a couple special guests which help craft this podcast KBYG — Kim Allen (EVMC President, Director of Arena Marketing at Golden 1 Center) and Brandon Darnell (Director of Marketing at Visit Sacramento). Hear about the agenda, evening events, awards, and top conference advice from each person. If you're visiting Sacramento for the first time, learn what makes the city special, some restaurant and dish recommendations, and key landmarks to visit on your trip. Whether this is your first time attending EVMC, you're a seasoned vet, or you've never been and are wondering what it's about – we've got you covered! Coming to the conference?

Summary In this episode, Jon Benson shares his pioneering journey with AI since 2010, exploring how AI is transforming copywriting, content creation, and business automation. Discover how AI tools can be harnessed to clone yourself, create high-converting sales content rapidly, and stay ahead in the evolving digital landscape. Key topics Early AI adoption and pattern recognition in copywriting Cloning systems and AI-driven content creation The impact of AI on marketing and sales processes Misconceptions about AI replacing jobs Future trends in AI and business automation Chapters 00:00 The Journey into AI 02:49 The Value of AI in Content Creation 05:40 Transforming Ideas into Products 08:26 The Role of AI in Marketing 11:34 The Future of AI and Copywriting 14:26 Misconceptions About AI 20:31 The Impact of AI on Jobs 21:39 Embracing AI for Career Growth 23:19 The Role of Creativity in AI 25:47 Balancing Automation with Human Touch 27:05 Understanding AI Beyond Chatbots 29:16 Writing with Personal Values in AI 30:38 The Evolution of AI in Marketing 32:58 The Future of Programming and AI resources: youcloned.ai - https://youcloned.ai Buyer Profile Tool - https://thebuyerprofile.com guest links: Website, Instagram, Twitter, Facebook, YouTube and LinkedIn. The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Ever feel like your voice gets watered down when you're trying to sound "professional"? Copywriting expert Laura Belgray shares how to stand out by saying what you really mean - and owning it. This episode is packed with sharp insights on writing, confidence, and building a business that actually feels like you. Expect equal parts tough love and laugh-out-loud moments.  If you prefer video or want closed captions, you can watch all our episodes on Youtube → http://www.youtube.com/marieforleo  COME SAY HI! Instagram: http://www.instagram.com/marieforleo Tiktok: https://www.tiktok.com/@marieforleo Facebook: http://www.Facebook.com/marieforleo X: http://www.x.com/marieforleo MORE RESOURCES FOR YOU: Watch my Free Masterclass: 3 Sneaky Mistakes that kill Productivity & Tank Profits → https://www.marieforleo.com/freeclass How to Get Anything You Want (Free Audio Training) → https://www.marieforleo.com/how-to-get-anything-you-want Build Your $250K Offer in Minutes Using my Proven Frameworks → https://checkout.marieforleo.com/build-your-250k-offer/ If you enjoyed this episode, please leave us a review!

In this episode, I'm sharing my honest, unfiltered take on Russell Brunson firing his entire copywriting team and why the reaction from both sides of the debate is missing the point entirely. I break down why AI replacing humans is the wrong conversation to be having, what the integration actually looks like inside a real business, and the one question every entrepreneur should be running their AI decisions through before they waste time chasing shiny objects. If you've been feeling behind, overwhelmed, or like you're watching everyone else "win" with AI while you're still figuring it out, this episode is for you.

Send us Fan Mail"What happens when the inventor of the Video Sales Letter meets AI? Jon Benson joins us for a conversation that will change how you think about creativity, copy, and your business."In Episode 271 of Navigating the Customer Experience, host Yanique Grant sits down with Jon Benson, the pioneering copywriter and entrepreneur who invented the Video Sales Letter (VSL) the format that became the backbone of modern digital marketing. Since 2010, Jon has been quietly working at the intersection of AI and persuasion science, partnering with early AI companies as far back as 2015 to teach machines the nuances of high-converting copy. Today, he's the creator of BNSN (pronounced "Benson"), a proprietary AI copywriting platform built exclusively for ethical marketers who want to attract their ideal customers not just anyone with a credit card.But before any of that, Jon was a graphic designer who nearly lost his life. At 38 years old, he suffered a heart attack a consequence of obesity, stress, and burning the candle at both ends. His recovery led him to write a bestselling book on fitness transformation, which launched him unexpectedly into the world of internet marketing and copywriting. It's one of the most compelling origin stories you'll hear, and it sets the tone for everything Jon has built since.In this episode, Jon and Yanique explore:

Ahoy Venuelanders! 

He wrote an email with the word boner in it, and it produced AppSumo's first $10,000 profit day. He went undercover as a homeless person for five days just to understand something that bugged him, and he has a scheduled death date of November 17, 2067. In this episode, Igor finally gets Neville Medhora on the show to talk about AI killing the copywriting education business, why swipefile.com is flying for the exact same reason, and what Neville learned living on the street.

He wrote an email with the word boner in it, and it produced AppSumo's first $10,000 profit day. He went undercover as a homeless person for five days just to understand something that bugged him, and he has a scheduled death date of November 17, 2067. In this episode, Igor finally gets Neville Medhora on the show to talk about AI killing the copywriting education business, why swipefile.com is flying for the exact same reason, and what Neville learned living on the street.

In this episode, we're joined by Matthew Volkwyn to help us strip away the "get rich quick" veneers of the copywriting world to look at what actually builds a sustainable, high-income career. If you've been hunting for a magic outreach "hack" or a shortcut to six figures, this is your reality check: true success is a three-to-five-year game of skill mastery, and the real money is in cultivating long-term relationships with the clients you work with.  In this discussion, we talk about why most copywriters struggle with client acquisition. We explore the prioritization of skills over tactics, arguing that when you become undeniably good, the industry's top 1% starts doing the heavy lifting for you through referrals and high-level networking. Whether you're just starting your clock on the "3-to-5-year rule" or you're a seasoned pro looking to tighten your client retention, this episode offers a roadmap for evolving from a freelancer into a high-value partner.  

In this episode of the Coaches Compass, Mike explains what it takes to produce content that converts. This is more about messaging as a whole and how to deliver a message so strong, it's impossible to ignore. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Modern Direct Seller Podcast, we're joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you've been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use.Make sure to grab Laura's free resource, Cheeky Buttons, a guide to writing better call-to-action button copy. For a free-writing and idea generation tool Laura swears by, check out 750words.com. And if you're a direct seller ready to get off replicated pages and build a brand that's actually yours, get started with Oh My Hi today.Time-Based Notes:1:04 - Rapid Fire Questions6:24 - The Personality-First Copywriting Philosophy9:00 - Bringing It to Life: Strategy, Brand Voice & Personality in One Email12:28 - Where to Start15:07 - Three Elements Every Piece of Conversion Copy Needs20:34 - Writing Resistance, Academic Backgrounds & Breaking the Rules22:55 - AI and Copywriting30:04 - Free-Writing First31:45 - Blogging, SEO & the Long GameShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode286

In this episode of the Coaches Compass, Mike gives a straight gut punch about the difference between success and failure. There is also some important tactical information packed into this episode mixed in with the harsh reality about what it takes to succeed as a coach who wants a thriving business. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Did you like this episode? Dislike it? ✍️ What does great law firm copywriting actually look like? Danny breaks down how effective copywriting is really just clear, conversational persuasion that mirrors how you would speak to a client face-to-face, and why simplifying your message instead of trying to sound overly professional can dramatically improve your law firm marketing results in 2026.

Welcome to Messina Touring Week on Adventures In Venueland!

Welcome to Messina Touring Week on Adventures In Venueland!

In this episode of the Coaches Compass, Mike gives an inspirational episode about how to keep going in your business, even when things haven't been going well. You probably need to listen to this as a reminder to keep showing up. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Guest BioGenevieve White is a travel and tourism copywriter and coach, and the founder of Campion Copy, based in the Shetland Islands, where dramatic landscapes and close-knit community life shape both her work and worldview. With a background in education and writing — and a lifelong fascination with travel — Genevieve helps travel businesses express the true value of the experiences they create through thoughtful, story-led copy.Working with boutique tour operators, destination management companies, short-term rental hosts, and destination-focused travel brands around the world, Genevieve supports business owners in moving beyond generic sales language and into meaningful storytelling. Her approach centres on clarity, connection, and confidence — ensuring each brand's voice reflects the care and intention behind the experiences they offer.A teacher at heart, Genevieve is just as passionate about coaching as she is about writing. Alongside done-for-you copywriting, she offers copy coaching, brand voice development, and workshops that empower clients to communicate more effectively long after the project ends. Her work has supported travel businesses across Europe and beyond, helping them build trust, connect with the right guests, and ultimately increase bookings.Show SummaryIn this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Genevieve about her journey from teaching into travel and tourism copywriting, and how storytelling became the foundation of her business. Genevieve shares how her background in education shapes her coaching style and why helping clients gain clarity in their messaging is just as important as writing polished marketing copy.The conversation explores the role of personal stories in travel marketing, particularly in email communication, where authenticity and connection can make the difference between being overlooked and genuinely engaging potential guests. Genevieve explains why effective copy isn't about pushing for bookings, but about building trust and inviting the right travellers in.Jason and Genevieve also discuss life in the Shetland Islands, how the pandemic reshaped perspectives on work and lifestyle, and why creativity often comes from paying attention to everyday experiences. Throughout the episode, Genevieve offers thoughtful insight into writing with intention, staying human in a digital world, and building travel businesses rooted in meaningful connection. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

In this episode of the Coaches Compass, Mike breaks down the components that are necessary in your business if you want to grow and scale. Keep in mind that growing and scaling will look different depending on your ultimate goal. But this episode provides the requirements regardless of whether you want a big team or just a full 1 on 1 rostter. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

AI is changing copywriting—but not in the way most people think. In this episode, John Jantsch talks with Jon Benson about how AI copywriting tools can strengthen persuasion, improve brand voice alignment, and help marketers test hundreds of campaign variations faster than ever before. They explore the legacy of the video sales letter (VSL), the risks of generic AI-generated content, and why ethical persuasion still matters in modern marketing strategy. Learn how to use AI for copywriting effectively while keeping your message human, authentic, and conversion-focused. Today we discussed: 00:00 VSL Origins and Health Story 05:53 Why VSLs Still Work Today 08:31 AI and the Importance of your Voice 12:12 AI and the Human Element 14:30 Scaling AI Copy the Right Way 16:01 AI Guardrails and Brand Voice 17:40 Common AI Copy Mistakes Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

We're headed to the Home of the Blues, Memphis, for this episode where we chat with Crystal Carpenter, Event & Marketing Coordinator at FedExForum. In a city known for its culture, music, soul, and food, Crystal tells us all about FedExForum, which is the home for the Memphis Grizzlies (NBA) and Memphis Tigers (NCAA). We discuss her role with the building and some of the unique ways their departments are structured. She tells us about fun promotional ideas they have done with local businesses and how her role, which is nested under the Arena Operations side, focuses on being in the community, working with promoters and managing show day experience and hospitality. Crystal also tells us about being a DJ, which she has done for over 17 years, and co-founding SheDJs, which is a network of over 50 women DJs who support each other. We learn about her career journey from being an athlete to her time in radio to managing a record studio that worked on GloRilla's debut hit album. Enjoy this fun, creative episode full of inspiration, grit and grind, and creative ideas. Crystal Carpenter: Instagram | LinkedIn FedExForum: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

In this episode of the Coaches Compass, Mike gives a very clear action step that you can take if you want to enroll your next 3-5+ clients in 30 days. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Every email, caption, and announcement is copywriting - and it shapes your church's culture more than you think. Today, we'll show you how a simple Brand Voice Document can make all your communication more intentional.   ============================= Table of Contents: ============================= 0:00 - Intro 6:23 - Voice Markers 14:36 - Writing *To* Specific People 22:29 - The Start Again Stories Framework   IMPORTANT LINKS - Why Your Church Only Attracts One Type Of Person: https://youtu.be/k7ZZD_F9dn4   THE 167 NEWSLETTER

When you think of “networking,” what do you think of?

In this episode of the Coaches Compass, Mike gives a very clear action step that you can take if you want to enroll your next 3-5+ clients in 30 days. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Coaches Compass, Mike explains the thing that is missing from most coaching businesses that prevent them from scaling. Even coaches who are seeing success with revenue, often have a major gap that is limiting their upside. Tune in to this episode to find out what it is. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of the Coaches Compass, Mike the step by step process to scaling your business. This will be the exact playbook you can follow regardless of where you're starting and what revenue you goal you want to hit. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner