Podcasts about shopify masters

Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Explore how Sock Candy's unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.For more on Sock Candy and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand.For more info on Citizens of Soil and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn't expect to spark a movement. Here's how she grew Uprisers into a purpose-driven streetwear brand that partners with national retailers and powers community change.For more on UPRISERS and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Evan Quinn and his cofounders run one of the nation's leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Togethxr is rewriting the playbook for women's sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business.For more on Fresh Sends and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

Today, I'm sharing my conversation with Jessy Klein Fofana, which first aired on Shopify Masters just a week ago. Jessy was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. In this one, she shares some of the strategies she uses to build brand awareness, free PR, and beyond. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.   

Today, I'm in conversation with Chris Sherman, which first aired on Shopify Masters a couple of weeks ago. Island Creek Oysters scaled into a premium seafood company and now ships direct, to 46 states. Chris shares a number of scaling strategies and tips for any brand transitioning into eCommerce. Enjoy Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I'm sharing my conversation with Josh Luber of Ghostwrite and StockX fame, which first aired on Shopify Masters just a few weeks ago. Josh has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ‘Ghostwrite'. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card payments.Inspired by these challenges, Tobi decided to make starting a business easier for everyone. In this intimate interview, he sits down with Shopify Masters to reflect on the past 20 years of entrepreneurship and shares what it takes for new founders to succeed in today's market.

Today, I'm sharing my conversation with Kyle Widrick of WIN Brands Group, which first aired on Shopify Masters. WIN acquired brands like Homesick, Love Your Melon, and Qalo, and then went on to scale those brands successfully. In today's chat, Kyle shares what he's learned throughout this journey as both an owner and operator of these direct-to-consumer brands. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-designSubscribe to Shopify Masters on YouTube for video interviews.

Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:Michael Washington, Usal ProjectJonathan Grahm, Compartes ChocolatierMichelle Johnson and Ezra Baker, Ghost Town OatsSubscribe to Shopify Masters on YouTube to watch these in-person video interviews. New episodes on Thursdays.

Founders Nick and Tim West share how the created Bandit Running by leaning into the gritty side of training and finding fashion inspiration in York City. They also discuss the importance of customer feedback and event marketing.To learn more about Bandit Running: https://www.shopify.com/blog/bandit-communityAnd you can watch this episode on YouTube. Subscribe to Shopify Masters on YouTube.

Corporate gifting can be a powerful wholesale channel for some founders. Expert Chloe Sapienza takes us behind-the-scenes of her agency, Telescope, which helps clients source gifts and build Shopify stores for their branded merchandise.Subscribe to Shopify Masters on YouTube for more interviews.

OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades. For more on OSEA Malibu and show notes click here. Check out Shopify Masters on YouTube. 

Today is my chat with Raz Romanescu, which first aired on Shopify Masters just this past week. Raz grew one of the largest Meme platforms to 60 million followers, launched a media empire 10PM Curfew, and founded his direct to consumer business Underlining. Underlining serves as the parent company to Tatbrow, Hide Cosmetics, and Nailboo. In this one we discuss the seeding process launching a new D2C brand; manufacturing and packaging, including how to vet suppliers and negotiate the terms you want; how to get free press from the likes of Forbes, BuzzFeed, Cosmopolitan, and other outlets, and much more. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell.

Today is my chat with Lauren Kleinman, which first aired just a few weeks ago on Shopify Masters. Lauren is the founder of Dreamday and the Quality Edit, a PR agency and publisher that has helped grow some of the biggest D2C brands including Brightland, Quince, Fly by Jing and others. In this one, Lauren shares a ton of strategies related to brand growth, marketing, and PR more broadly. The landscape has certainly changed in each of these areas, and Lauren has stayed one step ahead of it all. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Vote for Shopify Masters at the 2024 Shorty Awards: click hereNiall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.  For more on Gym+Coffee and show notes click here. 

Today is my chat with Arlan Hamilton, which first aired just a few days ago on Shopify Masters. She is the Founder and Managing Partner of Backstage Capital, a fund that invests in high-potential founders who are people of color, women, and/or LGBT. Starting from scratch in 2015, Backstage has now raised more than $30 million and has invested in over 180 startups. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment.To read more about Arlan Hamilton and show notes click here

Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job.To read more about Flyest or show notes click here

During the COVID-19 pandemic, we've seen the rise  and subsequent surge of digital courses. With its evolution, which one of these two business model strategies do you need: Amazon Private Label or Digital Courses? Engage in this episode, you'll surely gain comprehensive understanding on both Amazon Private label and Digital Courses and which one is best for you and your business. Packed with real-life examples, and actionable insights, you'll know which of the two I highly advise. So tune in.   In This Episode: [06:01 Shopify Masters [09:00] Sweet spots on Amazon [09:29] Very strong differentiation [10:20] Amazon plus digital products Shopify Masters: https://www.shopify.com/sg/blog/topics/podcasts   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Noah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours."He spoke with Michelle Bali for this special "Learn with Shopify" episode of Shopify Masters.

Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghihi, the Bank of Canada's director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of Entrepreneur magazine.For more on these experts and for show notes: https://www.shopify.com/blog/2023-experts-advice

If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo, Heidi Zak of ThirdLove and Daniel Le Mar of Cirque du Soleil.For more on these companies and show notes: https://www.shopify.com/blog/2023-inspirational-stories

Today is my chat with Jacob Sappington, which first aired just a few weeks ago on Shopify Masters. He is the director of email strategy at Homestead, a growth agency based in Wisconsin. He has worked alongside of some giant D2C brands including: Hexclad, Caseify, Brightland, and more. And with Black Friday, Cyber Monday on our doorstep, Jacob is the "go to" for amplifying customer excitement, for your eCommerce business. In this EP, we talk about opting into marketing communication; what strategies he's recommending to his clients for the holidays and beyond; how to leverage email, SMS for boosting conversion metrics; what systems and tools his best in class eComm merchants are using, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he's recommending for his clients this holiday season.For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts

In this  highlight episode, Brian Pickerel explores the rise of podcasting and why it's a medium that businesses should consider utilizing. He discusses the benefits of podcasting, successful examples of businesses using podcasts, and provides practical steps to start a successful podcast. Additionally, he reviews different podcasting equipment options and offers tips for choosing the right equipment for your podcast.Key Points:Podcasting is gaining recognition as a popular and accessible medium, with over 2 million podcasts available.Starting a podcast can boost brand awareness, build a loyal customer base, and position the business as a thought leader. Shopify's "Shopify Masters" and TED's "Work Life" podcasts are successful examples of businesses leveraging podcasting to share insights and connect with their audience.Define target audience and content strategy, invest in quality equipment and editing software, promote on various platforms, and engage with listeners.Understand your purpose beyond a specific job or title. Identify your unique skills and strengths to fulfill your purpose in different contexts. Podcasting offers businesses a unique and personal way to connect with customers, boost brand awareness, and establish thought leadership. By understanding their purpose and investing in the right equipment, businesses can reap the many benefits of podcasting. Whether you're a seasoned podcaster or just starting out, this episode provides valuable insights and recommendations to help you succeed in the podcasting world.Ready to dive deeper? Click the links below to listen to the full episodes and gain valuable insights on starting your own podcast, understanding your purpose, and choosing the right equipment for a successful podcasting journey. Don't miss out on these valuable resources! Listen now and take your podcasting game to the next level.https://lifebridgecapital.com/2023/07/17/ws1730-podcast-equipment-guide-from-basics-to-pro-level-brian-pickerel/https://lifebridgecapital.com/2023/07/24/ws1737-why-you-need-to-start-your-own-podcast-brian-pickerel/VISIT OUR WEBSITEhttps://lifebridgecapital.com/Here are ways you can work with us here at Life Bridge Capital:⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc⚡️Watch on YouTube: https://www.youtube.com/@TheRealEstateSyndicationShow

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City. We'll dive into things like designing the right products to the ideal way of communicating with your customers. Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New York City. If you're a fan of these stories and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts. For full catalog of episodes, check out Shopify Masters here: https://www.shopify.com/blog/topics/podcasts

Today is my chat with Michael Serbinis, which first aired just a few weeks ago on Shopify Masters. Michael is the founder and CEO of League, a technology-focused health company. With more than $1B of exits, he's known as a visionary entrepreneur who's built transformative technology platforms across several industries. Serbinis founded and built Kobo, probably the most notable competitor to Amazon's Kindle; he also founded and help build, DocSpace, Critical Path, and going way back, worked alongside Elon and Kimble Musk at Zip2. To listen to more episodes like this one, search 'Shopify Masters' wherever you get your podcasts. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram. For more on Transformer Table and show notes click here

Shopify On Location is back with a brand new miniseries from Montreal.Join Benjamin Gottlieb and Shuang Esther Shan as they interview some of the most iconic businesses in Montreal. Episodes drop each Thursday for the next couple of months. If you enjoy the conversations and would like to hear more in person interviews - make sure to subscribe and leave a review wherever you get your podcasts. For full catalog of episodes, check out Shopify Masters online: https://www.shopify.com/blog/topics/podcasts

An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you'll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers.For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastDownload our FREE buyer persona template to learn more about what your customers enjoy and where they spend their time online: https://bit.ly/44nMMlV  

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers' hearts.For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastUse this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral. For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career. For more from James and show notes: https://www.shopify.com/blog/james-hoffmann-niche?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Shopify Masters is back with a brand new miniseries from San Francisco. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.Episodes drop each Thursday for the next couple months. If you like what you hear - and would like to listen to more in person interviews - make sure to leave subscribe and a review wherever you listen to your podcasts.For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts 

Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa shares her tips for making your brand's story resonate.For more on Omsom and show notes: https://www.shopify.com/blog/omsom-storytelling

Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community

In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.

You know we are big fans of using Shopify for your small business, and now we get to hear from someone whose job is sharing the stories of entrepreneurs who use the platform to thrive. Shuang Esther Shan is the host of the Shopify Masters podcast. She's a storyteller at Shopify, and is fascinated by how change is created through commerce.We're gonna hear an insider look at what's happening at Shopify to help support product bosses around the world. She shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.We love sharing the stories of business owners both big and small and how they got to where they are today, and that's just what the Shopify Masters podcast is all about. Listen in for examples of product-based businesses seeing incredible success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen: Shopify MastersWant to try out Shopify yourself? Visit theproductboss.com/shopify to get started!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don't know what to say, or you feel too busy, or you just don't want to be the face of your brand, no worries – because we've got you covered with a year's worth of consistent content that's sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Goal Digger PodcastListen to the Goal Digger Podcast by Jenna KutcherGoal DiggerHubSpot Podcast NetworkLearn how your business can grow better with HubSpotHubSpot CRM