Podcast appearances and mentions of James Hutton

I detta mycket långa, frustande och engagerande avsnitt ger sig redaktionen in i en hjärtefråga och det märks. Hur kan vi organisera oss? Vilka är vi? Varför är det så viktigt att vi börjar organisera oss? Hur ser en organsering ut?Olof vill gå på byfest, Emilia är en MiliTant, Veronica vet vem som har bajsat i floden och Ruby går vilse i deep times. Förlåt alla föreningar med kassörer - Vi raljerar lite väl mycket.Redaktionen släpper ett SAVE THE DATE till alla lyssnare, Völvans spådom och utlottning på Patreon.Shownotes:Tyson Yunkaporta, Right Story Wrong Story, Sand TalkArne Naess - The Deep Ecology Movement,Joanna Macy - The Work That ReconnectsCommunity WeavingOmställningsnätverket på engelska The Great TurningJason Hickel, Less Is More, Podcasten UpstreamDeep Times - ett uttryck som myntades av James Hutton 1795 i boken Theory of the Earth men som används utav många.Klipp och mix: Theresia Billberg Redaktion: Rebecca Tiger, Veronica Näslund, Olof Lindqvist och Emilia BlomVill du stötta oss? Bli Patreon: https://www.patreon.com/formodrarsmaktSnacka med likasinnade: Eftersnacksgruppen på FacebookGillar du musiken i podden? Musiken skapad av Eldin Earth WitchKontakt: www.formodrarsmakt.comFörmödrars Makt en Podcast grundad av Rebecca Tiger och Elin Bååth 2020 Hosted on Acast. See acast.com/privacy for more information.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 7th May 2025. The winner will be contacted via Bluesky. Show references: Dynamic Earth website: https://dynamicearth.org.uk/Dynamic Earth X: https://x.com/ourdynamicearthDynamic Earth LinkedIn: https://www.linkedin.com/company/our-dynamic-earth-dynamic-earth-enterprises-ltd-dynamic-earth-charitable-trust-/Mark Bishop joined Dynamic Earth in the summer of 2022. The Edinburgh Science Centre & Planetarium provides science engagement to over 250,000 people a year at the centre and across Scotland. Prior to joining Dynamic Earth, Mark was a director at the National Trust for Scotland for seven years. In the 23 years Mark has been in the voluntary sector, he has also held senior roles at Prostate Cancer UK, Leonard Cheshire Disability and The Royal British Legion. His commercial sector experience includes roles at HarperCollins, Sky, and he co-founded two Internet start-ups. He continues to be a Trustee of Dads Rock, which is a charity dedicated to supporting men to be great parents. Transcriptions: Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor Attractions. I'm your host, Paul Marden. The Millennium Commission was set up by the UK Government to celebrate the turn of the millennium. Funded by the National Lottery, not only did it fund the Millennium Dome, now the O2, it also funded many regional venues, including a number of science centres such as Dynamic Earth in Edinburgh, which was the first major millennium attraction in Edinburgh. In this episode, I'm talking to Mark Bishop, the CEO of Dynamic Earth, about those millennium babies and what the next 25 years looks for them. After a career in charity fundraising, Mark moved to the attraction sector in 2015 at the National Trust for Scotland, before becoming CEO of Dynamic Earth nearly three years ago. Now let's get into the interview. Paul Marden: Mark, welcome to Skip the Queue. Mark Bishop: Hi. Morning. How are you? Paul Marden: I'm very good. I'm very good on a very sunny morning here down in Hampshire at the moment. I don't know what the Easter holidays are like up there for you at the moment, Mark. Mark Bishop: Well, people always talk about the weather being different in Scotland, so here in Edinburgh, we had the most amazing first week of spring last week, and that made me sad because indoor visitor attractions often benefit from when it's cloudy or rainy. So I am delighted to say the second half of Easter is terrible outside, but amazing inside our building. Paul Marden: Oh, good. So, visitor numbers are good for you this Easter holiday, are they? Mark Bishop: Well, we had probably the best number of people in since COVID Yesterday. We had 1302 people in. Paul Marden: Wowsers.Mark Bishop: That's great, because to have families and groups in celebrating science in our building during their holiday time makes me happy. Paul Marden: Yeah, absolutely. Yeah, went. I've been doing day trips with my daughter just recently over the Easter break and you can definitely feel there's lots of people out and about and enjoying themselves over these Easter holidays. So good to hear that it's been kind to you as well. Longtime listeners will know that we always start our interviews with an icebreaker question that you cannot prepare for. So I think I've been kind to you. I've got a couple for you here. This is an A or B question. If you're going out for a night out, is it going to be a concert or is it going to be a museum nighttime exhibition? Mark Bishop: I think I'm supposed to, on behalf of the sector, go for the latter, but I am going to answer it in an authentic way and say A, a concert. So before I had kids, I'd probably go to about 150 concerts a year. Really, in the days when NME existed and it had a print edition and I'd pretty much just buy it, flick it and go, that looks interesting. And go without ever even hearing things because Spotify didn't exist and he goes to stuff and it was terrible or brilliant, but I loved it just from the variety and the surprise factor. Obviously, these days we kind of plan our music events a bit better. We know the artists and in theory we make better choices. But perhaps we don't do such good random things as well. Who knows? Paul Marden: Yeah, absolutely. Okay, now this one's a little bit more in depth. If there is a skill that you could master immediately, what would it be? Mark Bishop: Trying to understand how my three kids think and how I need to respond to that. But I don't think I'm the only parent on the planet that loves seeing the variety of ways they behave. But just question, how on earth did they come to be and think like that? Paul Marden: Yeah, it sounds like almost a kind of being able to speak child and become an interpreter, a child whisperer. Mark Bishop: And I think we, you know, sort of kind of be a bit more profound about these things. As an Earth Science Centre, that predominantly kind of has family audience, actually, some of the best questions we get are from younger people. So sometimes minds are probably more open and liberated. Paul Marden: Yeah, absolutely. Well, that's a nice segue, isn't it? So why don't you tell us a little bit about the Dynamic Earth? What stories does the Dynamic Earth try to tell? Mark Bishop: So Dynamic Earth, for those who don't know it, is the Edinburgh Science Centre and Planetarium. And as I'm sure we'll talk about, we were the first out of the millennium babies to launch back on 2nd July 1999. Our building predates being a science centre. It used to be a Scottish and Newcastle brewery. So when people say, I can't organise the proverbial in a brewery, I go, possibly released half row. And in the mid-1990s, they stopped making beer and handed the land over to public benefit. And it's become the UK's leading Earth science centre. So we're very much a science centre, but we're a science centre with a very specific theme around our planet and our universe and the experiences are very deliberately immersive. Mark Bishop: So we allow people to experience in a safe way what it feels like to be in an earthquake, to see a volcanic eruption, to touch a real iceberg, to dive to the bottom of the ocean and then fly out to the outer reaches of space. And we do all of that because we think our planet is beautiful and fascinating and the wonders of the world need to be celebrated. But increasingly, we also want to showcase the perils we're placing on our planet, our only home. We have about a quarter million people come through our doors a year, and that would be families, that'd be tour groups. There'll be a lot of school groups coming in, 30,000 kind of school groups coming in, and then we have about 400 conferences and events a year. Mark Bishop: So we have everything from Arctic conferences, water resilient conferences, and electric aeroplane conferences. You name it, we have it in our building. And I think a lot of the conferences have keynote speakers that tend to be first ministers or senior politicians, because unless somebody can tell me otherwise, I think we are the closest science centre in the world to a seat of government, because the Scottish parliament is 10 yards across the road. Paul Marden: Excellent. So you have the year of government as well? Mark Bishop: We like to think so. Paul Marden: So I've not been to Dynamic Earth yet, and I need to solve that problem. Yeah. But I'm getting a picture in my mind of telling the story around the geology of the planet, and there's going to be lots of physics around. The planetary stuff that you talk about when you take that big zoom out. Are there other elements of the science, the different sciences, that you bring into this storytelling? Is there elements of biology and botany and things like that you bring into this? Mark Bishop: Yeah, absolutely. So, for example, one of the galleries I didn't mention to you is a rainforest gallery. So you go into a tropical rainforest, regardless of what the weather is like outside in Edinburgh and Scotland, you come into a tropical rainforest, but the sounds and smells and sensations of that rainforest immerse you. And we do that because, you know, probably very few people will travel in their lifetime to a tropical rainforest. And there's lots of environmental reasons why you probably wouldn't encourage people to do that. But to be immersed in that space and to feel what it's like to be in a rainforest allows you to understand that it's humans' relationship with the world around them, and that we're not the only beings on this planet. And so hopefully we try and humble people by realising there are other habitats and species than ourselves. Paul Marden: Excellent. So today's episode, what we want to do, we've got a series of episodes that we want to do around the Millennium Project. I've got particular interest in this because my first job whilst I was still at uni was at the National Botanic Gardens of Wales, which was a millennium project. So I was there whilst they were digging. I can vividly remember it being a building site, and this dome where they built the gardens, sort of lifted out of the earth. So I felt, I can remember being there and feeling like this was something important, we were building something for the long term. It was an exciting opportunity. And we're at this kind of big anniversary, aren't we, this year, 25 years since many of those millennium projects opened. Paul Marden: And I wanted to kind of look back on those 25 years. Did it work out the way it was planned to work out? Did it turn out to be this exciting new opportunity, building a long term legacy for the country? Were there some growing pains, that kind of thing? And what does the future, what's the next 25 years and beyond look like for those millennium babies? So let's take a little step back because although I was wearing my wellies and walking around a building site, I didn't pay a lot of attention to what drove the investment in the first place. So there was a big explosion, wasn't there, through investment from the Millennium Commission in science centres. So what drove that in the first place? Why did these science centres come into being as a result, the Millennium Commission? Mark Bishop: Well, I think the thing that probably everybody felt in the 90s, from the mid-90s onwards, was you just heard about the millennium coming, as if this was going to be a significant zeitgeist kind of piece. We're all being told that every electronic device was going to break because of the millennium bug. Paul Marden: Yes. Mark Bishop: And that one didn't come to be kind of thankfully. But I think beyond that kind of anxiety piece around technology, there was a sort of spirit of looking to the future, thinking what might be. I felt like a time of optimism and hope. And so therefore it kind of made sense for government and other agencies to invest in thinking about the future, because a lot of museums and galleries and other institutions are fantastic custodians of the past. Mark Bishop: And of course galleries and museums reflect present times in terms of exhibitions and storytelling and interpretation. But there really weren't many science centres or organisations that were specifically existing to help each of us come to terms with what hasn't yet happened. So I think that's probably the kind of founding driving spirit behind it. And Dynamic Earth was very much part of that wave. Paul Marden: You talk a little bit about being a former brewery. How did Dynamic Earth come into being? What, what was the background story to it? Because these things didn't just appear on the high street in the year 2000. They were projects that ran up to that point, weren't they? Mark Bishop: Yeah. And I love going through our limited but really important kind of archive of documents to try and understand these things. And I sort of love heritage because my last job was working at the National Trust for Scotland. So therefore I'm kind of fascinated by the past as well as kind of looking to the future. And so when I go through our kind of archives and records, it shows that we stopped being a brewery in the early 1990s. Scottish Newcastle said to themselves, you know, we want to give the space over to public benefit. At the time, it wasn't defined to be a science centre. And this part of Edinburgh, the bottom end of the Royal Mile, had a royal Palace. It's had that for a long time. But it was pretty much run down housing and factories. Mark Bishop: And so this whole end of town was very down on its luck and everything kind of needed to be thought through again. So Edinburgh City Council and other agencies like Scottish Enterprise and major kind of funders all got behind thinking about this whole part of town in Scotland's capital, rather than just thinking about a side centre. Paul Marden: Right. Mark Bishop: So the land that Scotland Newcastle gave over to doing good things was partly sold off by dynavicarth to allow, you know, to allow flats to be developed next door we've got Rockstar North. The other side of me, we've got the Scottish parliament that opens 24 hours away from Dynamic Earth kind of stuff. So they opened the same week. So it's a whole story of kind of urban capital city regeneration that lies behind that. But very specifically, why did Dynamic Earth become an Earth Science Centre? Yeah, and you can't see it, but if I dramatically look out my window, I can see Arthur's Seat and the Salisbury Crags through Holyrood Park. Anybody who comes to Edinburgh, whose legs allow, will walk up the hill and experience an old volcano and a beautiful view of the city. Mark Bishop: And now the reason that's significant is that a guy called James Hutton, 300 years ago was a real leading light in the Enlightenment, and he managed to challenge all those kind of religious zealots in terms of the age of the planet by studying the rock forms right outside my window. And he went, “Guys, I've got a thought. This wasn't done in a day or seven days”. I'm telling you now, there's billions of years of laying down of rocks and stuff like that. And so, therefore, when we thought, what does this brewery need to become? Mark Bishop: A number of good people said, well, let's make this centre a homage to James Hutton, the idea that the Enlightenment is still alive with us today, the idea that you should be able to challenge existing hard set views by using insight and science to inform your thinking. And then the rest happened. Paul Marden: Excellent. So I didn't know that Edinburgh was the kind of the seat of that thinking around the geological history of the Earth and what drove the purpose for the centre. It makes lots of sense now. So let's talk about opening up. What was that experience like for the Dynamic Earth? I know there were lots of positives for many people. I know lots of millennium attractions didn't bring in the numbers of people that they were perhaps hoping for. What was that early life like at the centre? Mark Bishop: Well, so inevitably, anything that's new attracts a crowd of people who are curious. So the early couple of years were really good from a kind of visitor attraction side of things. But actually quite early on, within the first couple of years, my predecessors realised that you just can't, generally speaking, break even or make a profit from just running a visitor attraction, particularly when your purpose is educational rather than just pure entertainment. Paul Marden: Yes. Mark Bishop: And so our building had the answer built into it, in the sense we have an amazing set of conference suites for businesses, weddings and other kind of celebrations. And so quite early on, we started an events team and that now means we have 400 plus events here a year. Half of them, I would say, are kind of environmental science specific events. But that generates, you know, one and a half getting off £2 million of income ultimately for us. And that's very significant way of A, making sure that we are a place where ideas take place. Our convening power, if you want to call it that, but actually also the net contribution of that is a very significant way to fund any gap you have on the visitor side of things. Paul Marden: Yeah, I should imagine having the seat of Government 10 yards from the building helps with bringing in the events. And that's certainly not going to detract from the events portfolio, is it, being smack in the centre of the city like that? Mark Bishop: Well, if I think, I mean, in the space of what, the last three or four months, ie, 20, 25, we've had the first minister here two or three times, we've had the Deputy First Minister here the other evening. And so therefore, if you're a company or a conference organiser and you want to attract all the good and the great in terms of delegates, knowing there's a senior political figure to do the keynote address is a good way of making your marketing literature kind of really sing. I think, you know. Paul Marden: Yeah, absolutely. Mark Bishop: And also from a. I guess for the politicians as well, because their time is in demand, very precious. So the idea that they can reach their key stakeholders on pretty much any topic in the space of 10 yards, half an hour here and then back at your desk within the hour, that's quite attractive from a political perspective. Paul Marden: Absolutely. So, going back to those early days, as your predecessors were finding their feet, of figuring out what operating a science centre was going to be like, what were the growing pains? Were there some challenges along the way? Mark Bishop: So, inevitably, what is brand new doesn't stay new forever. And I think if you design a science centre and retrofit it into a brewery, there's obviously some trade offs in terms of layout and the design. And you have beautiful architects come in and do amazing things for you that look amazing at a kind of brochure, aesthetic level. But when you trade them day in, day out, you do sometimes question the infinite logic behind the design principle. So, for example, if you come through Dynamic Earth, we're a beautiful tented structure like the Millennium Dome or the O2 as it is today. And if you're coming in and you're buying a ticket in person, you would turn left and go to our ticket desk and join the queue there. But then the actual experience side of things is completely on the other side of the building. Mark Bishop: So the intuitive flow of coming in, getting a ticket and joining the experience is designed in a counterintuitive way where, in effect, audiences sort of meet in the middle to a certain extent. So that's probably an example of things that you just wouldn't have got right on day one, but kind of are a gentle living curse for you every day since. Paul Marden: I wonder, though, by retrofitting the centre into this old historic brewery, whether you may not have fallen foul of some of the other attractions that were built around that time, because many of them have got problems with the fabric of the building now, haven't they, these new buildings that perhaps were built with the same level of care and attention that we might lavish on them these days. Mark Bishop: Yeah, I mean, that's a good thing. I sit in this amazing sort office that basically looks like a castle turret. The walls are this thick, you know, they are very sort of stone and authentic. So it's a very authentic historic building, but with new ideas and thinking and experiences within it. So it's a trade off, I guess. Paul Marden: Yeah. So now that these centres are getting to early adulthood, how do you think they're doing? Mark Bishop: Well. Thankfully, the vast majority of science centres and other experiences that launched inspired by the millennium are still in existence. So survival in the first instance is a form of success. And I think that the fact that we're open shows we've all stood the test of time, which I think is an important achievement. I think what's clear from talking to all the science centres that I bump into is we all find it quite challenging to get that balance between your purpose and your profit, trying to get that balance between why you exist in the first place versus how you fund the building, your staff and your other bills. And so that's an ongoing kind of challenge that the original business plans are used to justify an investment probably don't reflect reality 25 years on. Mark Bishop: I think the other thing I would say that's a real shift is I think centres like Dynamic Earth were opened at the time when the Internet was absolutely in its infancy.Paul Marden: Completely. Mark Bishop: And I still remember from my homework and university work, going to libraries and getting books and using physical things to kind of acquire knowledge. And of course, the Internet now means that any facts and figures are available at the touch of a button. So if you want to know about a volcano, you can find as many facts and figures as you want on the Internet, Wikipedia or other sources. It means that Dynamic Earth and other science centres have kind of shifted from simply thinking about ourselves as a knowledge exchange centre to being a place where we inspire people to think for themselves and that. Mark Bishop: I don't know whether that happened on day 4009 or whatever it was, but I definitely think that when you look at what were doing on day one versus what we're doing in our 25th year, there's been a shift in emphasis and approach. Paul Marden: Yeah, absolutely. You're right that all of these facts and figures are the fingertips of the young people who are completely immersed in that as a natural way for them to research. But I've done enough school party visits, I've taken kids to different science centres, and you can't replace the storytelling, you can't replace being immersed in the place that is so powerful. Mark Bishop: I think 100% agree, and you'd be surprised if I didn't say that. But the idea that you learn as a shared experience, either as a school group or a family or a tall group, you have some jokes, you bounce ideas off of each other. And I saw that recently when my daughter came here a few months back for her last primary school visit, aged just 11, coming at 12.  And she begs me over breakfast, she said, “Please, Dad, don't do anything to embarrass me.” And I absolutely, solemnly swore at breakfast, you know, I will not do anything to embarrass you today. And I maintain I kept my promise. Mark Bishop: But when her school bus pulled up outside our building, the doors open, the kids poured out, my daughter's friends all pointed up to the top of the stairs and went, “There's a dinosaur there, Autumn, that's your dad. It's going to be your dad. You know that.” And I hope that you know that their school group had an amazing experience through the galleries, an amazing experience with our learning team and a fantastic sort of outer space experience in the planetarium. But even that sort of jokey bit of Dad's a dinosaur stayed with the kids. So at the end of their year's show, one of them hired a dinosaur outfit and they reenacted my daughter's embarrassment. And so even that tiny, silly example shows that shared experience is what it's all about. Paul Marden: Completely. I think those experiences that kids have when they go out on their school trips, it's something that Bernard et ALVA talked about earlier on this year as being really important, key points for that ALVA was asking of the government, was to make those school trips integral part of the curriculum. I think they're so powerful and so many kids don't get to experience that well. Mark Bishop: I think the challenge we sort of see here that be the same across Scotland and UK wide is even when there are opportunities to have subsidised tickets and you do everything you can to make sure the price of entry for school groups is as low as possible, often the barrier is the cost of the coach hire. Paul Marden: So I'm a governor at my daughter's school and I was talking to the head and they're in a really lucky position because they've got us. They're a very small village school, so there's only 90, 95 kids in total anyway. But they've got their own minibus which makes them mobile, so it means that any. We were at the Horse Crest, like the local heritage railway, just recently because we got invited for a trip and it was dead easy for us to go straight away. Yes. Because the kids can just get there easily and that's a different kettle of fish if you've got to hire coaches, because it's so perilously expensive now. Anyway, we digress a little bit. You've been in post now for three years, nearly three years, I think it is. Yeah. Paul Marden: What does your plan look like in the short term, but also what do you think the next 25 years look like for Dynamic Earth? Mark Bishop: I think that question sort of speaks to the idea that while an organisation should be proud of its 25 years of existence and everything it's done in that time, and we've certainly had some lovely staff celebrations and public celebrations to celebrate that important milestone. It's too self indulgent to spend all your time looking back rather than thinking about and facing into the future. And that's probably more true of science centres than anybody else, because if you were founded on looking to the future, you get to 25 years. Mark Bishop: Yes, have a little look back, but bang, think about looking forward to the future again and ask yourselves brave questions like what do we need to do that honours the spirit of what our founders did and thought about to put us together in the first place and not to betray our roots, but equally not to be constrained by them. Because the world is very different 25 years on, and particularly around the climate emergency and planetary crisis. We at Dynamic Earth, as an Earth Science Centre, feel not just an opportunity, but a kind of absolute responsibility to play our part, to kind of really shift the dial around helping people understand their role and responsibility when it comes to protecting our only home planet Earth. And so that's the kind of challenge we've set ourselves. Mark Bishop: And I'm going to do a dangerous thing of involving a prop. About 18 months, two years ago, we launched our 10 year strategy from beginning to end, and it's a document at the end of. But the exact summary is this. And of course you can see there's a clock there and you might be able to see the kind of temperature, kind of pieces, and the 1.5 is the 1 that we know quite tragically we're going to reach sometime very soon. And what we've done with that 10 year strategy is say how do we honour what we've been famous for, but how do we push and pivot that towards climate kind of response storytelling? Mark Bishop: And so therefore what we are trying to work through for ourselves is how do you maintain a popular visitor attraction? How do you inspire people, bring entertainment and delight into people's lives, but how do you absolutely hit home with some really hard truths around what we are doing to destroy the beauty of our only hope? Mark Bishop: And I'm not sure I've quite got the answers to that because becoming sort of quite purposeful and, you know, risks being didactic. And being didactic takes away the idea that you're helping people to think for themselves and risks being a bit preachy. So there's a really good set of conversations going on at Dynamic Earth and I think a lot of other places across the UK, which is, how do you, how do you exist on the right side of history while still existing as a visitor attraction? Paul Marden: Yes, because it is a tough story to tell, isn't it? And that doesn't necessarily sit comfortably with being a lovely day out with the family, but that doesn't take away from the importance of telling the story and telling it well. Mark Bishop: And I think what we feel is, if there's one criticism I'd kind of make of the past is we probably overdefined ourselves as a visitor attraction and underdefined ourselves as an Earth science education charity that happens to run the visitor attraction. And that might feel semantic, but actually it's quite fundamental because if you realise that your purpose is about educating people inclusively across Scotland, including in Edinburgh, and now increasingly helping people come to terms with climate issues, then your visitor attraction is a tool, a prop, an asset to achieve a bigger thought than just visiting numbers. Paul Marden: So is there work that you do, outreach work that goes beyond the centre in Edinburgh? Are you talking to people outside of that centre? Mark Bishop: Absolutely. And some of the work that makes me most proud of being chief exec here at Dynamic Earth is the stuff you do not see day in, day out. So we have outreach work that goes into schools and community groups right across Scotland. There's about 10 regional science festivals that take place across the year. We're at every one of those with our pop up planetarium, it's got an inflatable planetarium. Unbelievably, 30 people can slip inside a big squishy tent, and the universe comes to life wherever you happen to be. And that's kind of pretty magnificent. We go into children's hospitals, we work with community groups, we do digital and in person delivery in schools. And so therefore what we do away from Dynamic Earth as a science centre is as important as what we do at the centre. Mark Bishop: Because probably the people who might not be able to come to us for geographic reasons or financial or cultural reasons are often the people we most need to reach. And if we really believe that everybody in Scotland should play their individual and collective part in responding to climate planetary emergencies, we can't just say, well, if you don't come to us, we're not going to come to you. Because the climate issues need all of us to respond. So we have the added burden opportunity to get out there and tell our story across Scotland with that in mind. Paul Marden: Is there a shake up that's going on in the centre as you move on to this next stage of the maturity of the organisation? Mark Bishop: So I think that the things that are different in our approach is thinking about channel mix and that we kind of music to your ears because I think that science centres absolutely pride themselves on that in person shared experience, and that shouldn't go away. But actually thinking about how a one off experience is part of a longer customer or supporter journey is really key. So how do you connect with people before they come? By setting them, I know, a kind of online quiz and say how many of these questions about our planet can you answer? And then ask people to redo the quiz afterwards and see whether a visit to Dynamic Earth or another science centre has enriched their kind of knowledge. Mark Bishop: How do you connect what a family does on a Saturday to what a school group do in a classroom on a Tuesday and Wednesday? How do you get to what I call a nudge strategy, a multiple engagement kind of model? Because it strikes me that most things that, you know, mean something to people are developed over time rather than just one off experiences. So that's a shift in thinking, and it's a shift in thinking by not thinking for yourself as a visitor attraction, but thinking for yourself as a charity that exists to promote learning and engagement more broadly. Paul Marden: That's really interesting. So I'm totally guilty of thinking about the visitor attraction first and the commercial elements of it, because I guess that's our job is to get bumps on seats and to drive revenue. But when you think of that visitor attraction as the tool, not the end, you're using that tool to meet your bigger goals, aren't you? And it changes your perspective on how you do that. Mark Bishop: Well, it does because it allows you to sort of exist in a dual way of saying at a customer, experiential level, digital attraction side of things. How do you make sure that the experience you offer to people is distinctive, compelling, exciting and all the basic service features of toilets, cafe, shop, all this car parking, all those sorts of things on the functional side are doing what they need to do and then it means on the other side that you're also saying, “So what? you know, what is that trip all about? What did somebody take away?” Mark Bishop: And part of what people take away is that sense of shared experience, fun, entertainment, something to do on a wet Saturday afternoon. And that's valuable. But if you fundamentally help even a small proportion of your audience think radically different about themselves and the world around them. You might be doing something that goes way beyond what this attraction could ever imagine. Paul Marden: Yes, absolutely. So is that what you're aiming for? Is it the few minds that you can change radically, or is it the nudge of making small changes to the larger numbers of people that walk through the door? Mark Bishop: I mean, the answer to that is both, because we think every one of us has an opportunity and a responsibility to do basic things. So, I mean, the obvious good examples would be how you recycle stuff. And I look at my teenage boys, are they always recycling things in the best way or am I going through the bin resisting things? But then you ask more fundamental questions of, well, it's not just a case of recycling the bottle of plastic water. Why did you buy a bottle of plastic water in the first place? Yes, this stuff like that. Mark Bishop: And so a science centre like us helps people not just do the right thing in kind of lip service ways, but think more fundamentally about your role and relationship with what excites you at school, what studies you take, what degree you might go on to take, or what job are you going to go on to do? And how do you make sure that where you buy things from, where you work, where you spend your time is reinforcing the good rather than perpetuating the bad? And that's, you know, maybe I'm an idealist, maybe I'm a lack of realism, but actually I really do think that on our day, that's what we exist to do. Mark Bishop: And there will be maybe 1%, 2% of the people who come through our doors who are so inspired by science that they choose careers that are acting as environmental activists. I can think of a lovely lady I met the other day. I'll change her name to Laura. She told me that she came To Dynamic Earth 20 years ago for our Saturday science clubs and she used to come most Saturday mornings. And she so fell in love with science that she chose science subjects at school, went on to do a science degree and is now just finishing off a PhD in understanding volcanoes with a view that she wants to look at volcanic eruptions, where they happen and help think about where humans live alongside volcanoes. So all of that came from her coming here on Saturday mornings. Mark Bishop: So she is living proof that you inspire people young, and it can inform the whole direction of their studies and clear intention.Paul Marden: And deadline. Yeah, completely. What a lovely story to end on, but there's one more thing we have to do before we end today's Interview. We always end with a book recommendation. So, Mark, what book have you got for our listeners to maybe win today? Mark Bishop: So it will sound slightly sort of sanctimonious, but I've just started reading Mike Berners-Lee's book, A Climate of Truth. Now, Mike was in Edinburgh the other evening to do a talk as part of the Edinburgh Science Festival. Such an inspirational guy in terms of kind of climate, sustainability kind of issues. His mum must be very proud to have him. And you know, his, you know, one of the boys invents the Internet, the other one saves the planet. You sort of think to yourself, that ain't too bad. And I'm going to cheat slightly. And also just recommend one poem to people. It's Scottish poet Douglas Dunn. And it's a poem that I first heard when I was at school and I would say I read it probably 20 times a year. Mark Bishop: And the poem is called A Removal From Terry Street and it's only about 15 lines. And what I love about it is it finishes on that, on a beautiful line. That man, I wish him well, I wish him grass. And the context the poem is talking about a family removing, you know, working class family moving away from Hull and the neighbour is looking at them moving out and saying, you know, I wish him well, I wish him grass. And so I think that's just a lovely line that stayed with me. It speaks to the idea that we should all think the best of each other and hope for the futur, and think positive thoughts. Paul Marden: Well, Mark, it's been lovely talking to you. Thank you ever so much for coming on Skip the Queue, telling the story of dynamic Earth and looking forward to what happens next for your amazing attraction. Thank you very much. Mark Bishop: Thank you. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others to find us. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them to increase their visitor numbers. You can find show notes and transcripts from this episode and more over on our website, skipthequeue fm.  The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

Markhälsa är en viktig pusselbit för hållbarhet, klimatanpassning och matproduktion. Kvaliteten avgör vad vi kan använda marken till. Men mark är en ändlig resurs, som vi länge och ofta har tagit för given. Så, hur nyttjar vi mark bäst? Och hur ska vi mäta markhälsa? Hör om ett hett forskningsämne i avsnittet med SLU-forskarna Johanna Wetterlind, Anke Herrmann och Nina Vogel, Roy Neilson från James Hutton-institutet i Skottland och Leòn Biundo från Alnarps agroekologiska gård.

Pontus comes back from the European Skeptics Congress with a new title, applications to talk at Skepticamp QED is now open and Evidence Week is postponed by UK elections. In TWISH we hear about James Hutton, the father of modern geology, and then it is time to check out the news:INTERNATIONAL: The Catholic church's first ‘millennial saint'INTERNATIONAL: Edzard Ernst did it againINTERNATIONAL: ‘Foolproof' gives us vaccination without needlesINTERNATIONAL: Fact Brief by Skeptical Science – Have climate models estimated warming correctly?The country of Georgia is going full Putin with the new law targeting the LGBTQ community and for that they receive this week's award for being Really Wrong.Enjoy!Segments: Intro; Greetings; TWISH; News; Really Wrong; Quote and Farewell; Outro; Out-Takeshttps://theesp.eu/podcast_archive/theesp-ep-430.html0:00:27 Intro0:00:52 Greetings0:13:17 TWISH0:26:32 News0:42:01 Really Wrong0:45:54 Quote And Farewell0:48:32 Outro0:49:47 Out-Takes Hosted on Acast. See acast.com/privacy for more information.

My love is like a red red rose is a beautiful love song written by Robert Burns around 1792. Robert said that it was an old Scots song that he had collected in the country. I believe it may well have been old, but Robert must have rewritten it. I believe this as it has very modern language which includes the concept of geological time, which was practically unheard of at the time.  This may have come from Roberts friendship with James Hutton, who was a pioneer in this field. It was first published in 1794 by Pietro Urbani in his work, Scots Songs, although it had a different tune to the one we know today. Pietro was a singer composer from Milan that Robert met in 1793. The song we sing today, with the tune we know today,  (called low down in the broom), was first put together by a Paisley composer / editor called Robert Archibald Smith in 1821. The publication was called 'Scottish Minstrel'.My love is like a red red rose is a beautiful song, check out some versions of it on youtube. It's well worth it.

Join this week's episode where I sit down with insightful James Hutton, former assistant secretary for the Department of Veterans Affairs, retired colonel, and co-founder of Cutting Edge Comms. We explore the ramifications of accountability within the military ranks, reflecting on James' own military background and the broader implications such as the unexpected leave of Secretary of Defense Lloyd Austin, who James knows personally from his career. Amidst our conversations, we tackle the heavy impact of recent policy changes and the ongoing debates concerning diversity and inclusion initiatives in military readiness. James provides a candid critique of decision-making at the highest levels. From personal anecdotes to global strategy, James familiarizes us with his opinion of how international events shape domestic politics. We cast a critical eye over the intricacies of immigration, the daunting challenges of border security, and the real dangers of gangs like MS-13. We address the hot-button issues, from China to Joe Biden's presidential campaign and the Democrat's approach to national defense and international relations, including sobering insights into the Houthi movement and the Middle East conflict. James brings experience from the political arena as well, sharing his efforts in aiding individuals to run for Congress, adding to the rich tapestry of the episode's discourse. 

Every field of study has an origin story. Today we share the story of one of the founders of modern geology; James Hutton. Last episode I challenged myself to find an important figure in the history of geology who *wasn't* a horrible racist, and I did! Palaeocast Gaming Network video Gavin made about the new Pokemon Games: https://www.youtube.com/watch?v=lIgFW91jPXc ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Topic form⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Guest Form⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavin's Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave us an audio message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube Channel --- Send in a voice message: https://podcasters.spotify.com/pod/show/dead-podcast/message

Can we trust our emotions as a guide to right and wrong?This week's guest James Hutton is a philosopher at the University of Delft who argues that emotions provide a way of testing our moral beliefs — similar to the way observations are used in natural sciences as evidence for or against theories.This is not to say that emotions are infallible, nor that they are not themselves influenced by our moral beliefs, but that they do have a place in our moral inventory. In particular, the destabilizing power they can have — their capability to clash with our beliefs — is an important counterpoint to the entrenchment of poorly justified beliefs.I found myself revising my own views throughout this discussion. It feels right that emotions play a role in our decision-making. Perhaps that feeling is justified. James' academic website Multiverses websiteOutline(00:00) Intro(2:28) Start of conversation: Metathical frameworks(4:45) Reason alone cannot provide moral premises(6:30) Are moral principles self-evident? Or do we have a moral sense?(11:00) Is emotion antithetical to reason?(12:00) Emotional senses:Amia Srinivasan's example of Nour, an example where emotions are trustworthy(23:00) Antonio Damasio & Descartes' Error: the importance of emotion as a motivating force(29:30) … But should it be a motivating force?(30:30) Tolstoy's emotional reaction to an exection and how it disrupted his moral theory of progress(34:50) Emotions can cause us to revise our moral beliefs(37:25) This does not mean emotion is infallible as a guide to morality(40:25) The tension between reasoning from principles and emotional reaction creates a useful instability(42:00) The analogy between science and moral reasoning: sometimes observations (and emotions) should be ignored, but sometimes we should pay attention to them(46:00) Is it possible to have a no-holds-barred ethics incorporating principles and emotions? (Not really!)(49:40) Observations and theories are perennially in conflict, sometimes we reject the observation(50:40) Utilitarianism: elegant but easy to find cases where it clashes with our intuitions(51:50) Harvesting organs — where the greatest good for the number does not feel right(53:20) Ethics and Inuition — Peter Singer: we shouldn't trust our emotions(54:20) But why trust the utilitarian principle over our intuitions?(57:45) Situations in which we need to be wary of our emotions: burn a teddy vs releasing tonnes of CO2(1:03:00) Emotional blind spots: abstract, global, probabilistic, outgroup vs ingroup(1:08:00) Partiality: should we treat everyone equally, or do we have special obligations to friends and family?(1:10:28) Heckled by a doorbell(1:11:50) Partiality is a litmus case for utilitarian principles vs intuition(1:15:30) Given emotions are fallible how do we make good use of them?(1:17:30) Unreliable emotions and ethical knowledge: blood sugar, mood &c. cause emotional noise(1:19:30) How do we deal with noisy information in other areas — the analogy with testimony(1:23:50) Defeaters — cues that give us pause to double check our emotional responses(1:25:40) Negative meta-emotions: e.g. shame at being angry(1:26:25) Should we expand our emotional repertoire?(1:30:20) Flight shame as an example of a new emotional response(1:34:25) Should we expect evolution to have created morally fitting emotional responses?(1:38:15) The problems with evolutionary debunking arguments(1:46:43) This is work in progress — google James Hutton Delft to get in touch

(NOTAS Y ENLACES DEL CAPÍTULO: https://www.jaimerodriguezdesantiago.com/kaizen/177-el-misterio-de-la-vida-extinciones-series-noventeras-y-la-larga-cadena-de-nuestro-pasado/)Año 60 millones 3, antes de Cristo. Earl llega a casa tras un largo día de trabajo. Saluda a Francine, su mujer, y va corriendo a ver al más pequeño de sus tres hijos. Se agacha a hacerle una carantoña y Peque, que así lo llaman, dice tres palabras: “Tú no mami”Esas tres palabras son un test bastante fiable para saber si alguien creció en la España de los 90. Si te han despertado una leve sonrisa, seguramente recuerdes a qué me refiero. Y, si no, te contaré que por aquel entonces Televisión Española emitió una serie estadounidense bastante peculiar, pero que gustó a mucha gente: Dinosaurios, se llamaba. Juraría que la ponían los sábados al mediodía, pero no he sido capaz de encontrarlo. Como tantas otras maravillas, aquella serie había salido de la cabeza de Jim Henson, el creador de los teleñecos y una de las mentes más creativas del siglo XX. Aunque tristemente él murió un año antes de que se estrenara. A simple vista aquello podía parecer una reinterpretación de Los Simpson. Al fin y al cabo, los protagonistas de la serie eran Los Sinclair, una familia de clase obrera compuesta por un matrimonio y sus tres hijos, Robbie, Charlene y el famoso Peque. Claro que había algunas diferencias notables. Empezando porque aquello no era una serie de dibujos animados, sino que eran muñecos animatrónicos y que no representaban personas, O sí, pero eran dinosaurios. El título no engañaba. Aquellos dinosaurios antropomórficos vivían de forma muy parecida a los humanos de los 90: tenían frigoríficos, televisión y hasta trabajos. Sin ir más lejos, el padre de los Sinclair, Earl, era un obrero que trabajaba para un monopolio llamado Porqueyolodigo y se dedicaba a derribar árboles. No salían humanos en la serie, y sólo se nos mencionaba cuando los dinosaurios se reían de nosotros, diciendo que nunca llegaríamos a ser tan inteligentes como ellos. Y es que, detrás de aquella apariencia infantil, se escondía una crítica social, a veces un pelín demasiado aleccionadora, pero bastante mordaz. Y, es más, el capítulo final de aquella serie está considerado como uno de los más traumáticos que se han emitido. Porque termina con todos ellos, bebé incluído, extinguiéndose tras haber provocado una nueva glaciación por maltratar al medio ambiente. Siento el spoiler, pero 30 años después y hablando de dinosaurios tampoco, puede ser una gran sorpresa.Y aunque, tal y como estamos ahora, es evidente que no aprendimos demasiado de aquella serie, he pensado que era una buena forma de introducir el tema de hoy. Porque, entre otras cosas, vamos a hablar de extinciones. Y de dinosaurios. A ver si con los de verdad aprendemos algo más.

In this episode we chat to Robin Pakeman from the James Hutton Institute about the underlying causes of nature loss in Scotland. Recently revealed in a new report commissioned by NatureScot and co-authored by Robin and colleagues at the James Hutton and from the University of Glasgow, these seemingly unrelated factors can have a significant impact on both nature and climate.We also meet with Clive Mitchell, NatureScot's Strategic Resource Manager (Nature & Climate Change) who takes us through some of the changes that need to happen for Scotland to become a sustainable, nature-rich, net-zero nation, and he gives us an insight into some of the actions we can all take to get closer to living in harmony with nature.More information:James Hutton Institute partnership news release: Considerable change needed to stop nature loss in ScotlandUnderstanding the Indirect Drivers of Biodiversity Loss in Scotland - A SummaryNatureScot Research Report 1309 - Understanding the Indirect Drivers of Biodiversity Loss in ScotlandScottish Government news release: New legal targets proposed for nature recovery

Welcome to Carry On Politics this is your host Lindsey Rowland, coming to you from Washington, DC. Today, we are kicking off our 2024 Congressional Candidate Series with Lydia Blaha Valdiviezo and James Hutton of Cutting Edge Comms.  Ever wonder what goes on behind the scenes for communication teams in support of campaigns? Our guests shed some light on the topic. 

As origens da Geologia - por opsição à Teologia. James Hutton .As escalas do tempo geológico.Com António Galopim de Carvalho, Geólogo, Professor Catedrático Jubilado, Director Emérito do Museu de História Natural

This is a preview, for full 2 hrs, please consider supporting the project here Episode w/ artist/researcher Kylie White on archeology, unicorns: are they real?, Goethe's volcanic explorations and its role in Faust, Plutonism vs. Neptunism: who really won?, a Leibnizian rebuttal of Deep Geological Time, Scene Revival: a psy*p?, John Duns Scotus the post-naturalist, how James Hutton was the 18th century's version of Steven Pinker, why people are tearing each other down so much right now, uniformitarianism, is Space & Time even real, Scotland + more

Host Anthony Urciuoli is back for a third and final chat with Forge FC fan James Hutton, who was in Qatar to cheer on Canada at the 2022 World Cup.In part three of this interview series, James talks about his overall experience, the performance of the men's national team, what Canada can do as 2026 co-hosts, and much more.

Host Anthony Urciuoli is back for a second chat with Forge FC fan, and one of the minds behind the Barton Battalion supporter group, James Hutton, who is in Qatar to cheer on Canada at the 2022 World Cup.In part two of this interview series, James talks about Canadian support in Qatar, the overall match-day experience, and whether Canada will be in must-win mode against Croatia.

Host Anthony Urciuoli chats with Forge FC fan, and one of the minds behind the Barton Battalion supporter group, James Hutton, who is in Qatar to cheer on Canada at the 2022 World Cup.In part one of this interview series, James talks about his early experiences in Qatar, handing out Forge swag in the village, and meeting fellow Canadian soccer fans ahead of the club's opening match against Belgium. 

Kaum jemand kennt James Hutton - dabei gilt er als Begründer einer ganzen Wissenschaft - der Geologie. War er es doch, der die biblische Schöpfungsgeschichte infrage stellte. In diesem Geschichts-Podcast von Marko Rösseler und Martin Herzog erzählt Zeitzeichen-Kollegin Andrea Kath vom Entdecker des Kreislaufs der Gesteine.

Helen Gordon discusses with Ivan six things which should be better known. Helen Gordon's books include Notes from Deep Time (Profile), Landfall (Penguin) and, with Travis Elborough, Being a Writer (Frances Lincoln). She has written about nature, science, art and books for various newspapers and magazines including the Economist's 1843 magazine, the Guardian, the TLS, Apollo and Wired UK. A former Granta magazine editor, she currently teaches creative writing at the University of Hertfordshire. Deep time https://profilebooks.com/work/notes-from-deep-time/ James Hutton https://www.edinburghgeolsoc.org/edinburghs-geology/geological-pioneers/james-hutton/ and https://www.geolsoc.org.uk/GeositesSiccarPoint Campi Flegrei https://volcano.si.edu/volcano.cfm?vn=211010 The view towards London from Farthing Downs https://www.cityoflondon.gov.uk/things-to-do/green-spaces/farthing-downs/visit-farthing-downs Man in the Holocene https://blackwells.co.uk/bookshop/product/Man-in-the-Holocene-by-Max-Frisch-Geoffrey-Skelton/9781564784667 Desk Set https://www.allmovie.com/movie/v13391 This podcast is powered by ZenCast.fm

En este capítulo, nos reunimos para comentar la traducción de Theory of the Earth publicada en la revista española "Enseñanza de las ciencias de la Tierra", preparada por el paleontólogo Cándido García-Cruz, del año 2004. Theory of the Earth, presentada en 1785 como una disertación de James Hutton ante la Royal Society of Edinburgh, y publicada en 1788 en las "Transactions" de esta institución, es considerada como la obra que funda la geología moderna, en tanto introduce la concepción del calor interno de la tierra, dando origen a la corriente plutonista, opuesta al neptunismo imperante en la época, y al plantear la ciclicidad de los cambios geológicos de acuerdo a los procesos que gobiernan la naturaleza en la actualidad, es decir, contrariando las ideas relacionadas con causas sobrenaturales o catástrofes. El escrito de James Hutton se presenta en cuatro partes: una introducción titulada "perspectiva del tema que se va a tratar", en la que se resume sucintamente el texto posterior. La segunda parte se llama: "Investigación de las operaciones naturales empleadas en la consolidación de los estratos del globo terrestre". En ella se da a conocer entre otros temas la influencia de la fusión mediante el calor en la formación de las rocas. El tercer capítulo lleva por título: "investigación de las Operaciones naturales empleadas en la producción de la tierra firme", donde da a entender los procesos de emersión de los continentes y de los cambios eustáticos. Por último, en la sección denominada: "sistema de decadencia y renovación que se observa en la Tierra", Hutton plantea que los cabios geológicos se producen en un sistema cíclico de destrucción y regeneración de las masas continentales; procesos acaecidos en un tiempo indefinido, que no puede ser medido a escala humana, de modo tal que en el relato de la historia de la Tierra no se avizora vestigio de un principio, ni perspectiva de un final. REFERENCIAS La traducción está en: Revista Enseñanza de las Ciencias de la Tierra año 2004 volumen 12, número 2 link de descarga: https://raco.cat/index.php/ECT/issue/view/7515 Influencia francesa en las ideas de Hutton: Todd G. 2021. THE FRENCH FOUNDATIONS OF HUTTON'S THEORY OF THE EARTH, PART ONE: HUTTON AS A STUDENT OF GUILLAUME-FRANÇOIS ROUELLE. Earth Sciences History Vol40. Num1 p 1-38 Teoría de GAIA: James Lovelock 2020. La venganza de la Tierra: la teoría de Gaia y el futuro de la humanidad. Booket. Negación de las evidencias científicas en el cambio climático y otras problemáticas: Naomi Oreskes y Erik Conway. 2018. Mercaderes de la Duda. Editorial Capitan Swing

El "tiempo profundo", Thomas Burnet, Jame Hutton, Charles Lyell y Batman, se toman el repaso de nuestra lectura de este mes: La Flecha y el Ciclo del tiempo, ensayo escrito en 1987 por el estadounidense Stephen Jay Gould, quien fue paleontólogo-geólogo, biólogo evolucionista e historiador de la ciencia y es considerado uno de los divulgadores de la ciencia más influyentes y leídos de su tiempo. El libro trata de cómo y cuándo se concibió la idea del tiempo geológico, es decir la idea de que la historia de la Tierra ha transcurrido a una escala que supera largamente toda experiencia humana, a una magnitud que nos es difícil de imaginar y que sólo podemos esperar entenderlo vagamente a través de analogías. Gould nos sugiere la siguiente: "considere la historia de la tierra como la antigua medida de la yarda inglesa, la distancia desde la nariz del rey hasta la punta de su mano extendida. Un suave limado de la uña de su dedo medio, borra la historia de la humanidad ". En la primera parte de este podcast se profundizará en algunos conceptos claves mencionados en el ensayo: tiempo profundo; flecha y ciclo del tiempo, relatos de cartón o de libros de textos e historicismo, este último como base teórica sobre la cual el autor formula su tesis central. En la segunda parte revisaremos la concepción de la idea de tiempo geológico a través de tres obras analizadas por Gould: “teoría sagrada de la Tierra” de Thomas Burnet; “Theory of the Earth” de James Hutton y “The Principles of geology” de Charles Lyell. Por último, en la tercera parte reflexionaremos sobre la tensión inductivista versus historicista en la cual nos sitúa este ensayo y esbozaremos algunas preguntas derivadas de la discusión actual en torno a la filosofía de la ciencia.

Manche nennen ihn den Mann, der die Zeit erfand. Denn vor den Entdeckungen James Huttons stand - zumindest für die Kirche - fest: Die Erde ist 6000 Jahre alt. Doch der aufgeklärte Schotte begründete mit seinen Beobachtungen die moderne Geologie und brachte der Menschheit bei, dass unsere Spezies nur eine kurze Geschichte auf einem Milliarden Jahre alten Planeten hat. Autorin: Andrea Kath Von Andrea Kath.

William talks to the learning expert, Donald Clark, about the history of learning theory and about the best way to teach and learn history.Questions covered:Where does Donald's interest in history come from?How has the way in which we learn changed over time?Why is the invention of writing the “Big Bang” moment of collective learning?Why is the invention of binary or computer language such an important moment in the development of learning?Is collective learning our unique trait?How did technology enable collective learning?Who are the experts in the field of learning?Does AI or machine learning give us any insight into human learning?Would it be possible to have Wikipedia in our heads?Who are the people who have changed our perceptions of learning?What are the major strands in learning theory?Have we arrived at a more scientific approach to understanding learning?What is the connection between learning and teaching?To what extent can the teacher be held responsible for the student's learning?Does critical thinking hold up as an abstract concept?How should we teach history if learning theories are incorporated?Why is it important to make history teaching more concrete?How should history teachers think about online learning design?Why should we let go of Bloom's taxonomy?Donald's advice to learn more effectively...You might want to read up on the following people: James Hutton, David C Geary, Daniel Kahneman, James Mark Baldwin, Tommy Flowers, Robin Dunbar, Douglas Engelbart, Clay Shirky, Donald Hebb, Herman Ebbinghaus, Edward Tolman, Albert Bandura, Henry Roediger, Jeffrey D Karpicke, Robert A Bjork, Barak Rosenshine, Robert Marzano, John Hattie, Paul Black and Dylan William.Or just visit Donald's blog here. He is also on twitter @DonaldClark Please let us know what you thought about this episode at highschoolhistoryrecap@gmail.com or find us on twitter: William and Colin.Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=Q8KGSAT37YCPA&source=url)

Mr. James Hutton, former Presidential appointee serving as Assistant Secretary for Public and Intergovernmental Affairs, Department of Veterans Affairs, speaks on the Marine Corps' publicity and public affairs campaign against our hero. https://www.carryonpodcast.com

Mr. James Hutton, former Presidential appointee serving as Assistant Secretary for Public and Intergovernmental Affairs, Department of Veterans Affairs, speaks on the Marine Corps' publicity and public affairs campaign against our hero. https://www.carryonpodcast.com

This week's episode features a Patron Pick courtesy of James Hutton, and it's a doozy: Paul Thomas Anderson's complex, sprawling 1999 film, Magnolia. Wade and Kevin probe the depths of its spiritual undertones, discuss the film's controversial ending, and determine how kind the past two decades have been to what was one of the most critically acclaimed films of the '90s. Plus, an announcement about Wade's impending retirement, which has Kevin sadly lip-synching along to a non-diegetic Aimee Mann song… To read David Roark's essay on this film, click here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mr. James Hutton served almost 27 years in the US Army and retired as COL. His most recent position was with the US Department of Veterans Affairs as the Chief Communications Officer for former VA Secretary Wilkie. We get sound bites on news channels. Let's hear whole and concise thoughts.

Mr. James Hutton served almost 27 years in the US Army and retired as COL. His most recent position was with the US Department of Veterans Affairs as the Chief Communications Officer for former VA Secretary Wilkie. We get sound bites on news channels. Let’s hear whole and concise thoughts.

Sophie Herron on their selection: Last July, I read John McPhee's Basin and Range for the first time and was immediately captured by the slim volume—its structure, its fluid sentences, the breadth and depth of its probity and its wry and ever-present humor. The titular basin and range is an area between Utah and California, but the book is as much about geology itself, both the movement of rock and the movement of minds that have studied it. In 1785, a Scottish geologist, James Hutton, presented to the Royal Society a new theory: that landmasses were formed over an indescribable amount of time, and that the evidence of these changes were in the different formations of rocks—where one era of rock met another. I've chosen to read McPhee's accounting of Hutton's search for this geological evidence; a narrative in which McPhee coins the term “deep time,”—a piece of history writing which, it seems to me, enfolds the transcendent experience of humanity's tiny place in time and, concurrently, love for the work of discovery, communication, and of changing minds. It has stayed with me in the moments of excruciating ephemerality and eternity in the past year. Sometimes both at once. I hope, as a final episode for Read By, it serves for you, also, as a microscope that explodes. Basin and Range, by John McPhee Music: "Shift of Currents" by Blue Dot Sessions // CC BY-NC 2.0

In this podcast Neil enters a city fizzing with new idea. In the late C18th and early C19th Edinburgh was the beating heart at the centre of what many people have called the Scottish Enlightenment. The intellectual thinking generated here was recognised around the world with men and women of genius said to be on every street with new ways of thinking bussing around every part of the city.It was here, inspired by the city's physical location - sat on a volcano - that James Hutton developed revolutionary ideas about how the world was created. Ideas that went counter the accepted thinking of the day. Hutton became known as the father of geology and was one of the first thinkers to contemplate deep time and confront us with our insignificance in the face of eternity.To help support this podcast and get exclusive access to new videos packed with history, current affairs and a whole lot more sign up to Neil Oliver on Patreonhttps://www.patreon.com/neiloliverThe series Instagram account is – Neil Oliver Love Letter See acast.com/privacy for privacy and opt-out information.

The Moravians of North Carolina began their history hundreds of years ago. They became organized during the year of 1727 in Herrnhut, Germany. Follow their path to North Carolina during the year 1752 and learn more about the original lands known today as the Wachovia Tract. Specific names for you to further research are Count Zinzendorf, Bishop August Spangenberg, James Hutton, Arthur Dobbs, Lord Granville and William Churton. References for additional sources are Records of the Moravians, Volume I by Adelaide Fries and Documenting The American South Colonial and State Records of North Carolina. Be sure to visit Piedmont Trails for more information about the Moravians. --- Send in a voice message: https://anchor.fm/piedmonttrails/message

This episode had to be rushed in due to Paul's travel schedule. He got to visit a location peculiarly dear to his heart, Lander, Wyoming, and give a talk at Wyoming Catholic College. It's just Paul's cut of the raw audio, bonus-episode style, since we had to record it Sunday afternoon. Paul and Bill discuss the visit and the substance of his field exercise, including how the ideas of our friend Nicolaus Steno and the 18th century James Hutton play out in a live outdoor setting: Derby Dome in the Wind River Basin, or as it is most often called these days, Johnny behind the Rocks.

Episode summary:​ ​ This episode of GEOY takes you back to the 18th century when James Hutton set out for his famous expedition to Siccar Point, and introduced the concept of geological time. Back in Hutton's day when it was widely believed that Earth came into creation only about 6000 years ago, the narration of […]

Episode summary:​ ​ This episode of GEOY takes you back to the 18th century when James Hutton set out for his famous expedition to Siccar Point, and introduced the concept of geological time. Back in Hutton's day when it was widely believed that Earth came into creation only about 6000 years ago, the narration of […]

PART 2 of 5 – In part 2, Norman Crawford speaks on a wide range of topics, including the origin of the universe, the origin of life, the laws of thermodynamics and the complexity of the human body. He discusses the lives and influence of three men: Charles Darwin, Charles Lyell and James Hutton, all of whom were pivotal in making evolution the reigning paradigm in our culture, all of which contradicts the teaching of Scripture relative to the beginning The post Creation Part 2 – The Origin of the Universe and Life (41 min) first appeared on Gospel Hall Audio.

In this episode of the Geology Flannelcast, the boys talk about the father of modern geology - James Hutton. Hutton was one of the OG geologists back in the late 18th century and developed the concept of uniformitarianism. Also, the guys talk about some stories in the news like low background steel, a asteroid that ended up being an old rock booster, and NASA making an announcement about water on the moon.

James Hutton from Marmalade Delicatessan and Catering in Wellington shares the secret for his delicious Pumpkin Tomato Dhal.

Our guest today is James Hutton, co founder of the Sydney beaches and eastern suburbs beast magazine. We spoke about his journey of creating the magazine, the ups and downs of running a business, the purpose of the beast, his 2020, favourite interviews, facing adversity , resilience current state of the media ,being in a band and future plans.

In the 1780s a farmer would make a discovery that would change the world forever. As the Scottish Enlightenment brought new science and ideas to the forefront, one man seems to be forgotten by time. A man who arguably made the biggest discovery of all time. That man was James Hutton whose radical theory would change the way we see our planet, and ourselves. Because James Hutton was the first person to attempt to prove that the planet was older than the Bible told us.Interviews in this episode:Professor Iain Stewart, President of the Royal Scottish Geographical Society and TV presenter (BBC Men of Rock)Denise Walton, Ecologist, and organic farmer at Peelham FarmsProfessor Colin Campbell, CEO of The James Hutton InstituteDr Rachel Walcott, Curator of the Earth Systems section at National Museums ScotlandDr Hermione Cockburn, Scientific Director at Dynamic Earth, and TV presenter (BBC Coast)For more information about the podcast, visit: www.thebiglight.com/unearthedFollow the show on Twitter: @Unearthed_Pod See acast.com/privacy for privacy and opt-out information.

今天为大家介绍的这本书，是罗伯特·麦克法伦他所写的《心向群山》，这本书原名叫做《Mountain of the Mind》，因为罗伯特·麦克法伦要让我们了解在人类的历史上面，人是如何认识山。更进一步的，如何改变了对于山的不同的态度，乃自于从恐惧群山到变成走向群山，或者是拥抱高山。 其中依照他的整理，非常重要的关键，也就在于泼纳特开始提出了地质上面的概念。泼纳特从山峦的景致当中看到了巍峨庄严，并且把这种感受传达给了读者。由此为人类对于群山的全新感性奠定了基础。然后另外，他是第一位地质上的时间旅人，帮我们去整理了到底山是怎么样形成的，这种时间感。 在泼纳特之后，接下来很重要的是，出生在1726年，在1797年去世的苏格兰人James Hutton（詹姆斯·哈顿）。他是老派地质学之父。他写出了三大卷的巨著，叫做《地球的理论》。我们可以说，从1785年到1799年，也就是在十八世纪的末叶，詹姆斯·哈顿他的《地球的理论》打下了地质学的基础。更重要的是，因为有了地质学，地质学向世人指出了地球已经有几百万年的历史——当时认为几百万年——而且地球是一直不断地在变化当中。从此人看待高山的心态就不一样了。 忽然之间，原来高山是象征永恒。高山就在那里，它不会有所任何的变动。这个永恒的景象得到了可变性，所以就令人特别感觉到兴奋，就特别感觉到困惑。山岳看起来那么样的经久永恒，实际上地质学告诉我们，是在过去几千年、几万年、几十万年受力成型毁坏，然后又重新成形。侵蚀跟隆起的无尽的循环，决定了地球的形态，而山岳目前的外观只是其中的一个阶段。 从对于山的认识，慢慢的，我们知道了大自然的景观，或者是大自然的变化的时间感，跟我们人活着顶多只有几十年的生命是如何的不同。这种时间观念，或者是不同时间的尺度，更进一步到了十九世纪，让西方人如此的着迷。 麦克法伦的书里面提出了冰河，冰河一方面是冰——它是一个地理，或者是一个空间这样的现象；但是冰河另外极度迷人的地方，它也是一个时间的现象。在我们从空间的角度上面，用我们的时间的尺度，我们所看到的冰河是不动。但是用另外一种不一样的，更大尺度的时间，却告诉我们，冰河是缓慢在移动的。冰河不会永远停在那里，冰河随时都在动。这种时间上面的吊诡，我们小的尺度看不出，感觉上像是永恒的。在大的尺度当中，它却是随时在变化当中。 这对于十九世纪的浪漫的想象，又开启了另外一个巨大的空间。所以在书里面有一则非常有趣，那就是引用了马克·吐温所写的一段幽默的文章。那是1878年，马克·吐温跟家人到瑞士去旅游，然后他就爬上了策马特山谷的东侧（编按：策马特即阿尔卑斯山小镇采尔马特，有冰川之称美称）。 接下来呢，在马克·吐温他所写的，这本书叫做《A Tramp Abroad》（《浪迹海外》），他就回忆，其实他故意用这种方式说：“那我们当时上到山下，我就在想，可不可以有比较轻松的方式可以下山呢？”文章里面接着就说，“我打定主意，这样，我要搭乘高纳冰河前往策马特。我沿着单调无趣的陡坡罗道往下走，然后在冰河中央尽可能占据最好的位置。因为地质学家——他的朋友叫做贝德克尔（Karl Baedeker卡尔·贝德克尔）——他说冰河中间的部分行进得最快。不过出于经济的考量，我把比较重的行李放在靠近岸边的位置，那当作那是慢速的货运。所以我自己搭快车，我的行李慢点到没关系，可以放在这个慢速的货车上。我等了又等，可是冰河毫无动静。” “到了晚上，黑暗开始集结，而我们还是动也不动。然后我就想到说：贝德克尔的指南当中，可能会有时刻表，我最好查一下出发的时间。然后呢，我发现了一个句子，真相瞬间大白。这个句子是说：‘高纳冰河以每天略低于2.5公分的速度向前移动。'”他说“我很少那么生气，我信任冰河可以把我载下去，我的信任被辜负了。”所以我做了一个简单的计算，一天2.5公分，那一年多算一点，算九公尺吧，到策马特呢，估计有510公里，所以搭乘冰河到那里所需要的时间，五百年再多一点。这座冰河的客运区，也就是中央部分的急速特快车要到西元2378年的夏天，才能够抵达策马特。而我的行李沿着缓慢的边缘前进，可能要到几个generations，几个世代之后才能够送到。作为客运的运输工具，我认为这座冰河是失败的。 冰河当然不是拿来当做客运的运输工具，但是重点是，马克·吐温用他特有的这种幽默，也就是讽刺了当代人对于大自然的普遍的态度。我们期待大自然会听从我们人类的命令，跟我们的人类步调一致，又或者以科技来任意作贱大自然，而使得大自然的节奏变得无用。人类对于速度的需要，导致我们看重所有流线型以及具备有动力的东西，但那样的价值观加剧了我们和自然世界当中的不同步。这是人开始对于山之所以有了这种fascination，非常重要的一个变化。我们在山里边，我们既感受到永恒，同时我们又感受到变化。 所以，十九世纪是人对山的态度非常关键的变化的时刻。过去，在这个过程当中，人要登到山上面去，包括人要能够成功的登山所具备的质素——都到了十九世纪，就被认为是最高贵的，或者是最具有正面价值的。一个成功的登山客，或者是一个探险家，需要什么样的质素呢？ 十九世纪的人马上会回答第一件事情，他必须要有男子气概。这就是维多利亚时代，非常重要强调的一种正面的特色。登上一座山，让人得以确认自己的力量，是胆量跟能力的证书。然后另外，你需要有机敏的态度，你需要在非常荒凉的环境当中自给自足，这也就是一个男子汉的保证。 所以在十九世纪的时候，登山用了很多跟男性，或者是跟男女关系相关的比喻。像是John Tyndall（约翰·廷德尔）他回忆他自己第一次登上了Weisshorn（魏斯峰），他说，说的就好像是在夺走女人的贞操。他的确切的句子说：“我压碎山上最高的那朵雪花，魏斯高高在上的魅力就此消失了。” 然后H.B.George（H.B.乔治）他在十九世纪快结束的时候，谈起高山旅行，他断言就是：“想要去探索并制服地球的那股动力，使得英国成为世界伟大的殖民者，并且带领英国人深入每一块大陆的蛮荒秘境。”更进一步，登山的素质竟然也就跟爱国性给联系上，Leslie Stephen（莱斯利·史蒂芬）他所说的是：“英国男人的本色是乐于整天漫游于岩石和雪堆之间，也乐于在问心无愧的情况底下竭尽全力。” 不过因为置身大地显露出来的素质当中，最可贵的是tenacity（坚韧）以及self control（自我控制），是这种韧性跟智识的结合。然后呢，今天我们称之为叫做拥有坚毅的个性。坚毅，也就是无论多久，你都坚持一步一步、一直不断地向前的这种能力。追随前人的脚印，不断地踏步向前。你知道什么时候你应该挺身而出，发挥自己的功用。更重要的是绝不抱怨，换句话说，在登山的过程当中，你抱怨，山不会听到你；另外，抱怨不会帮助你能够更成功地登上高山。所以，一上前去，投入其中。 Tennyson (阿尔弗雷德·丁尼生)在他的一首诗标题叫做“Ulysses（尤利西斯）“，其中有一行是这样写的：“去努力、去追求、去寻找，永不放弃。”这就是登山的态度。大英帝国时代的子民，从小就在心里面埋下了这种坚毅的理念。 高山对于登山者的要求就是坚毅，1843年Forbes（福布斯）他把他去到阿尔卑斯山的旅程，描述成为“也许就是普通公民能够遇上最接近军事行动的体验”。廷德尔在爬魏斯峰最后那几段雪坡的时候，他的体力已经耗尽了。但是他牢记英国男人闻名战场的特性，继续地前进，主要就是要不知道何时放弃的素质。甚至到了任何希望都不再能够鼓舞了自己的时候，仍然为了职责而战。都用这种方式来描述登山。 对于许多十九世纪的登山客来说，置身山区跟玩角色扮演游戏也就相差无几。高山提供了虚构幻想的王国，一个替代现实的世界。你可以把自己改造成为你想要的，像是一个英雄，或者是一个战士的这种角色。用这种方式，人发生了跟山不同的关系。这种关系是存在在心里面的、在想象力的。这就是为什么Robert Macfarlane他这本书，要叫做《Mountains of the Mind》，中文的书名叫做《心向群山》。 注1：音频内讲者使用书籍为中国台湾版译名《心向群山》；内地版书名为：《心事如山》。 注2：“杨照书话”系列节目由杨照和方所联合制作。本音频和文字稿由方所剪辑和编写而成，版权所有。若需转载，请注明来源及出处。

On today’s episode of Coogee Voice we have captivating conversation with the founder of The Beast Magazine, James Hutton. As The Beast comes to celebrating 15 years in circulation, and is the last remaining free press magazine in circulation in the East we discuss the importance of free press to our community, the Bronte Surf Club Development, including the historical and cultural significance of "The Cubes" and we delve into the secret to The Beast’s success.What is The Beast?The Beast is the premier monthly magazine for the beaches and bays of Sydney’s east. The Beast takes a look at everything going on in the local area and strives to maintain a positive vibe, with smiling local faces and a variety of articles from light-hearted prose to hard-hitting opinion pieces. The Beast also covers local news, sport and the arts and each month we interview a celebrity (more often than not local) for our cover.History:The first edition of The Beast hit the mean streets of the Eastern Suburbs back in February of 2005. It was 40 pages in size and we distributed 10,000 copies to a few hundred businesses between Bondi and Maroubra.Circulation increased to 40,000 copies in October 2005 and then to 60,000 in September 2006 and the page count has grown to in excess of 100 pages. The magazine continues to grow and we now circulate 61,000 copies every month. Over the years we have interviewed an amazing array of celebrities including sports stars (Anthony Mundine, Steve Waugh, Paul Roos, Layne Beachley, John Aloisi, Wendell Sailor), musicians (Sneaky Sound System, Potbelleez, Vanilla Ice), actors (Dan Mor, Esther Andersen, Zoe Ventoura, Gyton Grantley), politicians (Peter Garrett, Malcolm Turnbull), comedians (Wil Anderson, Dave Hughes, Peter Hellier, Corrinne Grant) and other interesting people (Deborah Hutton, Jen Hawkins, Ian Kiernan).

In this interview Lisa and Dr Wayne delve deep into  what Prolotherapy is and how it can be used with joint, tendon and ligament problems, what Prolozone is, what Ozone therapy is,  it's mechanisms of actions and much more.   With nearly 30 years experience Dr McCarthy has used these therapies on thousands of patients and teachers other doctors and medical specialists in these therapies.  You can find out more at https://waipunaturalhealth.co.nz/   Prolotherapy & Prolozone therapy Prolotherapy is a non-invasive, cost-effective solution to many problems associated with the wear and tear of joints and back problems.    Especially effective with knee and shoulder damage and lower back issues. An injection of dextrose and lidocaine are used to perform prolotherapy.  The injection is given into damaged tissue (ligaments and tendons) which causes it to inflame and then heal.  In the healing process more strength is added to bony connections.   Ligaments hold joints firmly so they move in correct alignment.  Tendons attach muscles to bones. Tearing of ligaments and tendons off bones causes sloppy joint movement and pain. Prolozone involves injecting ozone into the painful or inflamed areas, similar to prolotherapy. Once repaired non-surgically with prolotherapy, muscles can then strengthen around the joint.  Once the joint is strong, it remains so unless another accidental injury occurs. Prolotherapy increases circulation and nutrients that help tissue repair itself.  This collagen strengthening technique can be used for all joint injuries, old or new.   Ozone Therapy  What might it do for you? Essentially ozone restores oxygen saturation to the body's tissues. With any form of illness the oxygen levels drop and if they get depressed 40% below normal cancer is encouraged to grow. Low oxygen signals fatigue, usually becoming chronic. The oxidative (Life Force) power of the body is reduced and metabolism goes down to a less efficient level. Conversely, when the oxygen saturation is returned to normal there is a strong chance of recovery of normal physiological function i.e.: A return to better health. Ozone therapy is unsurpassed as a method of oxygenation and is a cousin of hyperbaric oxygen therapy. Six treatments are required to receive the ozone effect and as metabolism improves vastly resulting benefits are very long lasting.   Using the body's own inherent self-healing properties to regenerate tissue in the body. Ancient systems of medicine such as acupuncture and manipulative medicine have tapped into this capability to varying degrees by enhancing blood flow, nerve conduction and oxygenation to areas that need to be healed. As our understanding of the body's own mechanisms for healing has matured, we have developed new techniques with a more robust healing potential. In the field of Musculoskeletal Medicine, Prolotherapy, using a concentrated Dextrose (corn sugar) solution injected at the area requiring regeneration, can initiate the healing response. The first phase of healing is inflammation, where the blood flow to the area is increased bringing white blood cells to clean up the area and platelets with growth factors to stimulate stem cells to regenerate tissue. The next evolution of Prolotherapy involves isolating the growth factors found in platelets and white blood cells in the blood and injecting them directly into the area to be healed. This is called Platelet Rich Plasma. Platelet Rich Plasma can be used to stimulate regeneration of muscles, tendons, ligaments, and cartilage, and it can also be used for a variety of aesthetic conditions like hair regrowth, facial regeneration and scars. Dr.Wayne McCarthy N.D. is a Naturopathic Physician. Wayne's background is as a practicing Naturopath in New Zealand until moving to the U.S.A in 1989, where he furthered his education and training by going to a private medical school in Oregon called National College of Naturopathic Medicine. After graduation Wayne was licensed as a primary care physician in Hawaii where he practiced for 15 years. Wayne is registered with NZNMA, and certified by Natural Health Practitioners of New Zealand in Naturopathy, Nutrition and Herbal Medicine. Email Wayne, Waipu Clinic: 09 432 1325 Websites https://waipunaturalhealth.co.nz/ and https://nehc.co.nz/   We would like to thank our sponsors for this show:   For more information on Lisa Tamati's programs, books and documentaries please visit www.lisatamati.com   For Lisa's online run training coaching go to https://www.lisatamati.com/page/running/ Join hundreds of athletes from all over the world and all levels smashing their running goals while staying healthy in mind and body.   Lisa's Epigenetics Testing Program https://www.lisatamati.com/page/epigenetics/ measurement and lifestyle stress data, that can all be captured from the comfort of your own home   For Lisa's Mental Toughness online course visit: https://www.lisatamati.com/page/mindsetu-mindset-university/   Lisa's third book has just been released. It's titled "Relentless - How A Mother And Daughter Defied The Odds" Visit: https://relentlessbook.lisatamati.com/ for more Information   ABOUT THE BOOK: When extreme endurance athlete, Lisa Tamati, was confronted with the hardest challenge of her life, she fought with everything she had. Her beloved mother, Isobel, had suffered a huge aneurysm and stroke and was left with massive brain damage; she was like a baby in a woman's body. The prognosis was dire. There was very little hope that she would ever have any quality of life again. But Lisa is a fighter and stubborn. She absolutely refused to accept the words of the medical fraternity and instead decided that she was going to get her mother back or die trying. This book tells of the horrors, despair, hope, love, and incredible experiences and insights of that journey. It shares the difficulties of going against a medical system that has major problems and limitations. Amongst the darkest times were moments of great laughter and joy. Relentless will not only take the reader on a journey from despair to hope and joy, but it also provides information on the treatments used, expert advice and key principles to overcoming obstacles and winning in all of life's challenges. It will inspire and guide anyone who wants to achieve their goals in life, overcome massive obstacles or limiting beliefs. It's for those who are facing terrible odds, for those who can't see light at the end of the tunnel. It's about courage, self-belief, and mental toughness. And it's also about vulnerability... it's real, raw, and genuine. This is not just a story about the love and dedication between a mother and a daughter. It is about beating the odds, never giving up hope, doing whatever it takes, and what it means to go 'all in'. Isobel's miraculous recovery is a true tale of what can be accomplished when love is the motivating factor and when being relentless is the only option.   Here's What NY Times Best Selling author and Nobel Prize Winner Author says of The Book: "There is nothing more powerful than overcoming physical illness when doctors don't have answers and the odds are stacked against you. This is a fiercely inspiring journey of a mother and daughter that never give up. It's a powerful example for all of us." —Dr. Bill Andrews, Nobel Prize Winner, author of Curing Aging and Telomere Lengthening. "A hero is someone that refuses to let anything stand in her way, and Lisa Tamati is such an individual. Faced with the insurmountable challenge of bringing her ailing mother back to health, Lisa harnessed a deeper strength to overcome impossible odds. Her story is gritty, genuine and raw, but ultimately uplifting and endearing. If you want to harness the power of hope and conviction to overcome the obstacles in your life, Lisa's inspiring story will show you the path." —Dean Karnazes, New York Times best selling author and Extreme Endurance Athlete.   We are happy to announce that Pushing The Limits rated as one of the top 200 podcast shows globally for Health and fitness.  **If you like this week's podcast, we would love you to give us a rating and review if you could. That really, really helps to show get more exposure on iTunes**   Transcript of the Podcast:   Speaker 1: (00:01) Welcome to pushing the limits. The show that helps you reach your full potential with your host. Lisa Tamati brought to you by Lisatamati.com Speaker 2: (00:13) Today, I have the wonderful Dr Wayne McCarthy, who is a Naturopathic physician primary care physician up in Whangarei in New Zealand and works at the Waipu health center. He is a specialist once again, in ozone therapy. We've done a couple of episodes on ozone, but Dr. Mccarthy uses ozone in a couple of different ways, as well as the standard practices. And he shares today a little bit about Prolozone. He also talks about prolotherapy, which is all about fixing a joint and ligament and tendon damage. So if you're struggling with an injury that you can't fix, you want to tune into this episode. We also talk about his approach to natural health and how long he's been doing ozone therapy, all the things that he's studied around the world. So a really great episode, especially off the back of last week with dr. Speaker 2: (01:10) Tim Ewer, who I head on another integrative medical specialists. And you know, I think between the two of them, these two doctors both in New Zealand are absolutely fantastic people to be listening to and finding out about more. So I hope you enjoy this interview with dr. Wayne McCarthy. Who's given up a Sunday morning to do this with us. So I was very, very lucky. Before we hit over to dr. Wayne just want to remind you, my book relentless is now out and available. It's available in bookstores throughout New Zealand. It's also available internationally on Amazon, on audio books or the audio book platforms as a Kindle, as an ebook, pretty much you name it, it's out there. You can find it on my website at lisatamati.com. Also. It's yeah, it's been out there for a few weeks and now that we were at a COVID, if you want to just pop into your local bookstore or store, if you're in New Zealand, you can do that. Speaker 2: (02:04) And just a reminder, too, that every couple of weeks we're holding a live webinar about epigenetics health program. This is all about utilizing your genes and understanding your genes and how to optimize your genes for your, for your optimum health, from nutrition, right through to your social environment, your work environment. This is absolutely powerful wellness program that we're using in the corporate setting. It's also very good for individuals, for athletes wanting optimum performance, as it covers off every area from your nutrition, your exercise, right through to your how your brain works, your dominant hormones and neurotransmitters, your it's, everything, everything is covered covered on this. It's a really a amazing program that we're delighted to be able to deliver your, you you can join us for that live webinar, which we're holding pretty much every second week the moment you can find out when the next one is at epigenetics.lisatamati.com. Okay. EPIGENETICS.Lisatamati.com if you want to find out anymore. Speaker 2: (03:12) Let me know. And as always, if you enjoy the show, please give us a rating and review because that really helps the show get exposure. And on that point, I just want to thank you all for those who have listened to have done ratings or have done reviews, because we're now ranked as one of the top 200 podcasts globally for in the health and fitness genre. So I'm really, really appreciative. It's a combination of five years of hard work, and we're really, really stoked to be in that top 200. So thank you to everyone who has done a rating and review or share this with your friends and made that happen. Now over to the show with Dr. Wayne McCarthy. Speaker 3: (03:54) Well, hi everyone. Lisa Tamati here at pushing the limits. Fantastic to have you back again. I am sitting with a lovely day, Dr. Wayne McCarthy, who is sitting up near Whangarei who is the a founder of the Waipu natural health, and also is a doctorate, the natural environmental health clinic. Welcome to the show dr. Wayne. Speaker 4: (04:19) Good morning, Lisa. Nice to be here with you. Speaker 3: (04:22) It's fantastic. I've Sunday morning, no less cutting into your family time. So I really, really appreciate you coming on the show today, but we had a fantastic discussion yesterday. So I've been really, really excited to talk to dr. Wayne today and to share some of his insights and some of the work that he's doing in his clinics. Dr. Wayne, Can you give us a little bit of a background on, on who you are and what you do? Speaker 4: (04:49) I'm in New Zealand, I started life as a natural path osteopath. I went to Speaker 3: (04:58) The Speaker 4: (04:59) Natural therapies college in Ellis Lee, and then after five years in practice, I went to America and got an opportunity to go to national college of naturopathic medicine in Portland, Oregon, where I trained and studied and also taught. And then I got licensed as a naturopathic doctor in state of Hawaii where I practiced for 15 years. Wow. so in America we call primary care doctors, but we're working as a GP would work here in New Zealand. Speaker 3: (05:35) hmm. Speaker 4: (05:36) During that study at a national college of naturopathic medicine. I met James Hutton who was a year ahead of me as a student, but he was the understudy of dr. William Tesco. Now William Tesco was a naturopathic medical doctor. One of the first doctors to come to America from Germany. He was an ozone doctor. He wrote the first papers on bio oxidation. And I think of bio oxidation as the life force, if you want to sort of give it a lay term. And he was the understudy of Dr. Tesco. So he was telling me about ozone while I was at medical school. And then when I graduated, he taught me how to do ozone therapy. From that time forward, ozone therapy became my main therapy and I just, it's what I do with every person I treat. And that's how I got the name, dr. Ozone back then, 25 years later, I got an opportunity to go and train with in Russia. Speaker 4: (06:39) Initially Novgorod 500 K's East of Moscow with professor oly and professor Claudia of consortia Kovar, the mother and father of those own therapy and Russia. Now, the important thing about Russia is that they've been using ozone for decades in their hospital system, across all their medical specialties, oncology, gynecology, obstetrics, neurology, dermatology, pain, medicine, burns, and many other areas, neurology. So they've had the, they've done the most research of any country in the, in the world. And I trained with them for two weeks. It was one on one and I had a, a Russian lady Eugenia, Shasta Kober. Who's my interpreter. And I'm still in touch with her. We communicate regularly. She sends me information on Russian research. I collaborate with then two years ago, I went and trained with dr. Adriana Schwarz in Honduras, but she also works out in Madrid. She's the president of the international medical ozone Federation and the secretary for the international scientific committee on ozone therapy of which I'm a member. And our mandate is to improve and update the Madrid declaration, which is the world standard on how to use ozone medically. Speaker 3: (08:12) Fantastic. Okay. So ozone therapy my listeners have heard a little bit about ozone therapy at all, but you are, you know, dr. Ozone, as you say, in New Zealand, you've been practicing this for over 30 years. Speaker 4: (08:27) I've been practicing for 27 years since 1993 Speaker 3: (08:33) In the law. I want to go into some of the therapies that you use and what's actually happening with the ozone. Like I know that you said to me yesterday, you're trying to get it into the mainstream and New Zealand. How, how has that looking Speaker 4: (08:48) It's already starting to happen because we have GPS around the country starting to pick up train with us and use ozone therapy because I'm, I'm in Amer the Australasian integrated medicines association. And basically these are like-minded doctors, GPS mostly, but there are natural paths in there as well. So we're really having to greater the medical and the naturopathic through this association. And there's a lot of holistic medical doctors. And so this is sort of my clan. And if you will pick up my only naturopathic doctor in New Zealand, there might be some others, but really, I think I'm the only one just by the mere fact that nobody else has gone and trained in America where I did. Yep, exactly. Okay. So this is great because it means ozone. It is it's hopefully going to be accepted into the mainstream soon because in 12 countries where ozone has been regularized, and we believe we have all the documentation to go to our ministry of health and say, here's a new therapy. Speaker 4: (10:00) We want you to regulate it. They would look at all the work we've done and they'd go, well, you haven't left much for us to do this already. Self-Regulated, you've done a really good job. We know, yeah, you've really done the race. Now we can start to train other people. So I've trained two natural cats that now work with me. But they've upgraded to be ozone experts. All the ozone therapies are done intravenously or by injection. So it's always needles, but it's a feel good therapy. It leaves people with an overwhelming sense of wellbeing. And the primary function of it is to saturate the body with oxygen. This will do several things. It will improve athletic performance by giving the athlete the five to 8% endurance advantage, which means that it prolongs the time of maximum anaerobic output before you hit the wall and I've worked with triathletes and the iron man in Hawaii, and I've worked with many other athletes would chop those canoeists Walker, armor, paddlers people who are doing tennis, some of our out Ines players and New Zealand and swimmers. Speaker 4: (11:29) And of course you work with every form of illness that comes our way. We do see quite a few people that have various forms of cancers and the primary cause of cancer, doctor Otto Warburg won two Nobel prizes. And he proved that the primary cause of cancer is a lack of oxygen. The tissues, wow. Though, the respiratory enzymes have been toxified and therefore the body cannot process oxygen. So what we do is we saturate the body with oxygen, removing the prime cause of all cancers. So that's all I really want to say about that. That's the rationale we don't, we don't actually treat diseases. You support health. We treat people when we treat people and we're just pushing them toward greater health by restoring their bio oxidate of capacity in the body. As you know, the main cause of a lot of underlying the underlying cause of most chronic diseases is a chronic inflammation, which is free radical damage, ozone reverses, free, radical damage. Speaker 4: (12:51) Wow. So that's the key point of it. And it also, so it's oxygen is three and it's we talked briefly yesterday about it being a relation of hyperbaric oxygen therapy, which is also increasing the amount of oxygen getting to tissues. That's right. So hyperbaric oxygen, H202, which is hydrogen peroxide, vitamin C therapy, high dose intravenous and ozone therapy, intravenous they're all in a family called bio oxidate of therapies and hyperbaric oxygen. We use it it, that is better for central nervous system injuries, brain damaged spinal cord ozone is better on infection and improving circulation. So they have some overlap. I've chosen to do exclusively ozone therapy for the fact that it's cheaper to administer. It's a lot more readily available and it's a lot more versatile because I can treat the blood with it, but I can also inject it into joints or I can inject it into pain and pain is shortage of oxygen in the body. Speaker 4: (14:10) What we've learned as ozone therapists, where we inject those own pain will go really. So I can just sort of go into a little bit of that on the sports or athletics side, I feel like we'll sort of go, well, I'll start with the ozone therapy. So where does pain in the muscles? We can inject those zone and saturate those tissues with oxygen that will remove the lactic acid. And the athletes will have a faster recovery from their training and we saturate the blood and the body so that the is processing oxygen much more efficiently, which gives us a higher prolong, physical energy output during sports, the international Olympic committee. I have read their documentation on blood doping and, and how we can't cheat. You know, we're not, we're not supposed to cheat. So their ruling basically is ozone could be used for a medical purpose with an athlete during times when they're training. Speaker 4: (15:24) Yes, that's legal to treat an athlete, just cry to a competition would be considered cheating a bit. Not that you could really pick it up, cause I don't think it's terrible in the body. However, they could see that the the saturation of oxygen and their blood would be very high. It would be a bit like a altitude training. Yes. Blood doping or altitude training. It has a very similar effect, which is athletes could do ozone therapy and their training periods to recover from training. But we just wouldn't do it within sort of three or four days before an athletic event. And no one can hear enough. Okay. So how does it increase? Like what is the mechanism by which it increases the oxygen carrying capacity of the red blood cells. Now I understand from the Realogy, Oh, the red blood cell increases the, what would you call it? The pivot, the flexibility of, of the red blood cell is that correct? Speaker 4: (16:33) Makes the red cells more pliable, more slippery, more flexible. So they can squeeze through the small cappelary and get to even the hardest to reach tissues. So if you've got damaged or inflamed tissues yeah, that's right. Any kind of injury where you've got inflammation, swelling, pain. Mmm. We save limbs from amputation with those own. Wow. Because we restore a good blood flow. Also the red cell, we increase a enzyme on the red cell called two, three di phospho glycerides two to three DPG. We call it what that does is it weakens the bond between hemoglobin and oxygen. What this means is blood flowing through the lungs will still pick up at school compliment of oxygen, but it will release it to the tissues a lot more easily. It's like a, it's like a wind that's blowing into the tissues rather than having to pull the oxygen off the red cell with osmosis, trying to use energy to tug it off. Speaker 4: (17:48) The blood's just good sort of way more freely. And in this way we saturate the body with oxygen. I believe it's the only way of doing it. Unless you have a hyperbaric chamber and this would be a really powerful combination I can see. So it's, it's pushing, it's basically pushing the oxygen into the tissues as opposed to it having to be pulled. Now, like as someone like that, I'm an athlete. Mmm. I've had problems constantly with anemia and not enough red blood cells. Mmm. And getting enough oxygen carrying capacity to work the muscles. Does it help with that? Or is that, it's just that that's an independent thing because number of blood cells, no, I'll speak to that issue, Lisa, because we see people that are me anemic often kicks, you know, they're wasting away. Yep. They've got bone marrow suppression, not producing enough red cells or white cells or just whatever it might be. Speaker 4: (18:46) But when we treat with the, when we treat the blood where those zone, where rejuvenating the bone marrow. Wow. And so the bone marrow starts to produce, what's called super gifted red cells. And that's actually the scientific term, super gifted. So real knife gifted, dr. Bilio Bachi Theo CCI. He wrote the book ozone, a new medical drug. And I work with dr. Adriana Schwarz, who was Dr. Bachi Sort of Lieutenant right hand person, you know, his protege really. And she's now leading the charge around the world, promoting ozone therapy, God gives excellent courses. Where was I going with this? You were talking about the Realogy and the, the, the really bad cells, the red blood cells coming out of the bone marrow are called super gifted, which means they're more resistant to oxidative stress and they're better at delivering oxygen around the body. Speaker 4: (19:53) So even when we've stopped and ozone, even though we've done a course of, let's say six to eight ozone therapies, let's say we're treating a person for a condition after six to eight ozone therapies. We've usually established a healthy bone marrow production of red cells overcome anemia. Wow. And the person is starting to feel a lot more energetic and the overnights will last for six months in the body. So they just have to realize ozone is a very reactive molecule. So when we're treating blood, the ozone has reacted with the red cell within nanoseconds, it's gone, it's undetectable and it becomes a nose annoyed. It becomes a nose denied, which is a weaker form of ozone. Or we have a it's more durable and they last six months, wow. Are there for after we finished the course of those own therapy, the patient basically to put it sort of bluntly gets their money's worth during the six to eight treatments. Cause they feel great. And their blood work's usually improving. However, over the next six months, they will be continued improvements even though we've stopped the treatment because the theology of the body has improved. We've blown all the cobwebs out of the bio oxidate of pathways or the hundreds of enzymatic pathways in the body, such that the biochemistry is now working perfectly or optimally. And remember oxygen is the primary, primary nutrients for optimum health. Absolutely. Speaker 4: (21:42) It's used at every step of every chemical reaction in the body. And we see that the underlying reason for chronic illness is the body is not processing oxygen. Speaker 3: (21:56) It's just what you see. And this isn't, Oh, well, I'll just take a big, deep breath of air. And then there I go, I've got my oxygen back. It's a little bit more complicated than that. Isn't it? Speaker 4: (22:06) No, not really. I'd say that people breathe easier. They feel normal again, and they've recovered a healthy metabolism. Speaker 3: (22:14) But when I say like we don't take my SPO two sets here at senior level, I'm at 98, 99%. So I'm like, Oh, well my oxygen's okay. I don't need extra oxygen support, but I know with like with hyperbaric, I can get a heck of a lot more like up to 12 times the amount of oxygen and the right and the right. Speaker 4: (22:37) Yeah. So what's happening there. Lisa is, you're measuring the SPO2 of the blood. You're measuring the oxygen saturation of the red cells and the blood. And they may be 98 or 99%. However, when we treat somebody we'll often see that 98 or 99% straight after the treatment has dropped down to 95 or 93%, where's all the oxygen gone. We've just poured it into the blood. Where's it gone? Speaker 4: (23:11) Well, it's absorbed into the tissues of the body that were desperate for it. And that were low in oxygen. And it's this way that we saturate then very quickly that oxygen level return back up to 99. We know the course of ozone treatment is complete. When a patient comes in they're 98 or 99%, we treat them and the blood is still 98 or 99 cent. It didn't drop. Therefore that tells us the body is saturated. Blood is saturated. They now have what we call the effect and they will stay self saturated at a very optimal level for a very long time. Speaker 3: (23:53) Wow. So if, if I want to, you know, like I'm definitely coming to see you, doc, Dwayne, I'm going to bring my mum. Then we're going to get some treatments as soon as I can get up to away. It's a long way away. But w H w over what period of time would, would, it would a person who's traveling to see you? How many, like the six to eight is required? How many do they need sort of back the team they get back to back. Speaker 4: (24:19) So over a period, what we do, people that come from South Ireland or Australia or Singapore or overseas, we get people from everywhere. We ask them to come and stay in the Waipu area, and then we'll treat them nearly every day for about a week. Wow. Okay, great. Yup. And we see a lot of chronic conditions where everything else basically is filed. And so therefore we treat people every day. We start with a very low dose of ozone because we're working in millions of a gram. We work between zero and 80 micrograms, which is zero to 80 millions of a gram of Bozon middle of, of oxygen ozone and the syringe. So we're working with micro dosages, but we've got equipment that we can dial up. Yep. 1000000Th of a gram. Speaker 3: (25:15) Yup. Speaker 4: (25:16) And so we can do one or two or three or up to 80. So we start with very low concentrations. And over the course of the treatment, we build it up to a maximum. So we might go up to maximum for us would be 80 micrograms. And then we drop it off again, the last several treatments back down to about 20 micrograms. So we vary the concentration and the dose in this way, we will, we will be constantly building up the antioxidant capacity or the antioxidant reserve capacity in the body so that that body can now tolerate a higher level of ozone. And so we can build the dose up like that. And that's how we, that's how we pull people up very quickly because we keep increasing their antioxidant capacity. As we increase the dose of those zones, then we drop down at the end, but we leave them with a seriously improved antioxidant capacity, which means we leave them with a permanent or very longterm ability to overcome chronic oxidative stress and or free radical damage. Speaker 3: (26:26) Okay. So then, then if you wanted to stick, say other oxidative therapies or vitamin C infusions or other things that would have more of an effect, or even even supplementation with antioxidants or good food would have a better effect on the body. Speaker 4: (26:40) So we do do that at Northland environmental health Center where I work with Damien Wojciech and we do high dose vitamin C therapy there, he goes up to 200 grams. Wow. And he does culation therapy and high dose vitamin C therapy as well as being a general practitioner. So collation therapy, some patients come in and they have, you know, vitamin C one day ozone the next vitamin C ozone like that. Wow. Yup. Yup. That's a very good protocol. Fantastic. And he does collation therapy, which is heavy metal detox thing. So I'm hoping I can get him on the podcast as well. That would be fabulous. He's a, that's an area that I think a lot of us need to understand as well. The heavy metal detoxing. Yeah. Dr. Wayne. I wanted to pivot a little bit and go into prolotherapy. We discussed prolotherapy and I was really excited to hear about this yesterday. Speaker 4: (27:42) There's something I haven't really being aware of. Can you explain what prolotherapy is? Okay. So we're leaving ozone therapy. Now ozone is for general health improved performance of our bodies. And just before we do leave ozone, go back to it a little bit, but we leave the topic and we're going to prolotherapy, which is proliferance therapy. This is now musculoskeletal. We look, we're talking now about injuries, physical injuries to the joints. Fabulous. What were you gonna say? I was just going to say with the ozone, cause we, we haven't touched on the, the they at home remedies, but we have talked about them in the past. I'd like to address this issue because it's an important one. Two years ago, we formed the ozone therapy association of New Zealand and we're taking applications now. And mostly for doctors we have some nurses, some natural paths. Speaker 4: (28:53) But we've also opened it up because we know that there's a lot of people in New Zealand who are practicing those own using what we call lay methods. You use that term it's respectfully used and they're doing all kinds of variations. There can be insufflation of the colon, vaginal insufflation air, insufflation cupping, limb bagging, whole body bagging. There's the hocket, which is the ozone steam sauna. Hmm. Which is actually a very good treatment. And ozone can be used in facial treatments and for beauty therapy with beauty therapists. So what we're looking to do is to regularize the practice of ozone and New Zealand so that these can all have access to a professional body, guide them on safe and effective methods to use at whatever level they're trained. We're inclusive, include everyone that's doing ozone. So that patients, athletes, the interested people who want those zone, I can get it throughout New Zealand, just depending on what their needs might be. Speaker 4: (30:09) So quite often what will happen is people will come to us. We'll do the intravenous methods. And then where do you live? Right. You're in Palmerston North. Okay. So let's see, who do we have in Palmerston North? Well, we have people using cockpit, which is the ozone steam cabinet, and we have people doing installations. And so on where the ozone gas is put either into the rectum or the colon very simple, safe, easy to use method or vaginally or other topical way, or you should make ozone oil for rubbing on the skin for dermatological conditions. You can make those, the naked water. You can breathe it. Yep. We also use ozone generators that we get from Kim sex and violence. Speaker 4: (30:57) She provides really nice equipment that we can use for ozonating the clinic meeting, any building remove smells or toxic odors and that sort of thing. And so when we were gearing up for the recent epidemic, yes, we were. Ozonating our doctors and nurses and our staff. I was receiving intravenous vitamin C. This is for our protection. And the clinics were being ozonated every morning at 3:00 AM automatically. Yep. With Kim's can Sexton's machines. Fantastic. And therefore we knew we were coming into a sanitized environment and then we treated one suspect that COVID patient. And then we saturated that room with those own immediately afterwards, it was off clinic. It was outside in the carport, the old sauna room. And so we knew that room was now sanitized. So if we had another COVID patient, we'd be able to go into that room, be sanitized. We were safe wearing our PPE, but we can deliver the treatment. Speaker 4: (32:03) Fantastic. And we will get up for that. So, and this has been like, just to briefly touch on the Corona situation. There is now proven studies coming out of Spain. The ozone is affecting the client of ours. Yes. There have been clinical trials in China and Spain and the conclusion at the moment. It hasn't all been gone into print yet. I don't think we ever, because we're working with doc date around and Schwartz, she was on the front lines and Spain treating COVID and the reports coming back, or that ozone was effective phenomenally. And what that meant was patients were recovering within 24 to 48 hours after one to two ozone treatments, they were fully recovering. And I think 98% of the patients that were in serious enough conditions that they were going to be put on ventilators. 98% of them did not need to have ventilation. Speaker 4: (33:06) Wow. Which is a good thing because nine out of 10 people who get ventilated die. Yeah. It's not really an effective therapy for COVID, but ozone proved to be very effective. We know this because we've been treating all viral conditions since since day one, really a hundred years with it's a hundred years with research and ozone. Now I have to say, it's not the only thing that will do that. High dose vitamin C will do that. I've heard an India homeopathy was very effective. And if you read the journal of the New Zealand journal of natural medicine, I don't know if you know of that, but the New Zealand journal of natural medicine, there's lots of articles in there on other useful natural therapies. And they all work pretty good. So actually there's a plethora of effective treatments that we can use against this horrible thing. That's why we weren't afraid to treat people because we knew we were safe. Speaker 3: (34:13) Yup. Yup. And I had dr. Rob dr. Rowan on last week and it's talking about Ebola and his getting shut down, unfortunately. But Speaker 4: (34:26) That's right. He went to him and Howard Robbins stopped. The Rowans went to Sierra Leoni and they were invited there by the minister of health. They treated doctors that had got Ebola. Some of them opted for the ozone, all the ones that are all the ones that said yes to ozone therapy, survive all the ones that denied it and said, no, I don't want it. They all died. Speaker 3: (34:53) And then he was shut down. Unfortunately, Speaker 4: (34:55) When he got shot down, you can't be using effective therapy. Speaker 3: (34:58) No, it might mitigate the drug sales. We can't have that comment. Right. Moving right along. Let's talk about therapies, prolotherapy. Cause this is a very, Speaker 4: (35:14) Yeah. Sorry. I don't want to confuse everyone. So everyone on the side. Yup. We're on a different topic. We're now looking at joint pain. I'm very excited about Prolotherapy because it will effectively treat all musculoskeletal injuries. It will, it is an effective treatment for all sporting injuries. And it's permanent. This is amazing when you've done product therapy, you'll no longer have knee pain, back pain. Retruding disc pain, low back pain, ankle, elbow, rotator cuff, you know, anything like that, anything where the ligaments tendons are involved in the is involved. That's right. So let's just talk about knees. Cause we see a lot of those. So what we do is somebody comes in, they've had a knee injury, the body is healed, but the injury doesn't go away. It keeps flaring up when we strain that joint. And it's because the ligaments and all the tendons or the cartilage have thinned, you know, if you could imagine stretching a thick, rubber band over a rock and then just tapping it with something sharp or happen, then that rubber will just split. Speaker 4: (36:36) It'll still be in tech, but not as strong. Think of your ligaments like that. Now you've got a little bit of a slop in the joint and that's what causes pain. And it's what grinds away the cartilage. So what we can do now is we can do prolotherapy, which is proliferant therapy. And we inject a thick solution of dextrose. So it's a sugar, but it's hypertonic, which means it's extra thick, especially compared to the body fluids. So when we inject that into a ligament, it will stimulate the fibroblasts to create more ligament. Yep. What that means is we thicken and then shorten and tighten that ligament that returns the joint back into its normal alignment. Cause that's what the ligaments do. They hold the joints in the alignment for the movement that joint has to me. Yep. And so we had this week or Lex ligaments, they've stretched, they've torn off the bone partially and it's always easy to find. Speaker 4: (37:47) You can just poke on them. They do it. And people jump you inject bet spot. And what will happen is new ligament will grow over a three week period and return 50 to 80% of the strength. Wow. Then we need to repeat it a month later. Again, you'll get 50 to 80% improvement. So after generally two or three treatments, we've got a hundred percent improvement. Wow. At that point it's permanent and you'd no longer have that injury. You no longer have a weakness there. Your mind can let go of the doubt of your ability to use that learning in a maximum athletic, competitive sort of attitude. So you get your confidence back and your athletic performance is not hindered by chronic injuries. And so we treat a lot of athletes and we keep the top people in the game and young, young athletes sometimes in their teens, cause we work with some calm, competitive swimmers and they, you know, they pushing their bodies to the max, pushing the limits. As you say, they get these tears. Now that would, that would slow the down their training. And of course, if you have a week off training, it takes three weeks to get back to where you were, where you had the injury. So you lose five or six weeks really out of your, out of your schedule with product therapy, we can keep those athletes performing without pain. And this is something so simple as, as dextrose. Speaker 3: (39:30) This is so is this like reconstructive therapy? I had a, Speaker 4: (39:34) Yeah, yeah. It's called injection reconstruction therapy. Cause I had a, Speaker 3: (39:41) A boyfriend back in my early twenties who had a very bad ankle injury and he had to go to America for, we construct a therapy. It was called Speaker 4: (39:50) Yes. Will be injection reconstruction therapy probably mean it is an American technique. Yep, yep. I did learn it there. Yup. Speaker 3: (40:00) And the body's own reaction and info. This is where information is so interesting. Isn't it? Because inflammation, when we, when we cause an injury to the site we've deliberately actually causing and introducing something that's gonna irritate and cause injury. And it sends the body's a body starts to send fiber blast to actually make it stronger. So we're using a game just like with the ozone and with hyperbaric, we're using the body's own resources at the end of this. Right. Speaker 4: (40:27) Which is where natural path. So we're, we're always working with the body's own natural healing abilities. And with those own and product therapy, we feel like we can get maximum advantage there. Yup. So we also get a lot of patients often in their forties, fifties, sixties, seventies, even eighties and nineties who have health conditions and the generative joints it's often called osteoarthritis, which I believe most people think if they're told they have osteoarthritis, they get this idea in their mind that it's something to do with their bones. Yes. Is that your take on that? Yeah. I would say it's inflammation. Speaker 4: (41:19) Yeah. Most people would say it's bones. They think it's bones and we think we're bones as well. It's my bones, they're old and they're down and so on and nothing really too much you can do for bones. Well, we, we don't take that point of view. We see osteoarthritis as joint inflammation, so it'll always be the soft tissue, the ligaments, the cartilage and the tin. And we can repair all of those now. Yeah. So by injecting product therapy into a knee joint, for example, we can reconstitute the cartilage. And so we take people with bone on bone. Wow. And we can, we can thicken that Cartlidge enough that it takes the pain away and on x-ray we'll see an increase in the lower back, you know, like a lot of us, me included, I've got like four different set of basically go on by nonbinary, very close to being bone on bone. Speaker 4: (42:17) Okay. So I'll come at this from two angles. Number one, where you've got a bulging disc, the surgeons have told us, and we've known this since the 1950s, is that the ligaments on the posterior aspect of the vertebra or the vertebrae, you mind those posterial ligaments, the inter spinus and supraspinous ligament, usually a weak and stretched. And so one of the vertebra has moved forward slightly and it's put pressure on the disc and pushed it out, all that space in between the, when a disc protrudes, the chances are that it might impinge on one of the major nerves coming out of your back and going either down your bottom or to your internal organs. So what we do there is we prolotherapy the ligaments on the backbone that we'll tighten those up and it'll pull that vertebra back into its correct alignment, thereby taking pressure off the bulging disc. Speaker 4: (43:31) Wow. Then we have two ways that we can treat that bulging disc. We can either inject those zone down the spine in the muscles, running down the spine as close to the disc, as we did go and inject ozone, it only takes a few minutes. It's 98% effective for joints for bulging disc 98% effective. That's where you expect to win with bulging discs every time it's insane. And sometimes we can go in through the quarter, which is a little opening at the base of the sacrum. And it allows us to go into the spinal cord. I know this sounds risky, but actually it's a very safe procedure and we can inject those own into the quarter Aquinas. Which thing goes, the ozone travels up the spine to about thoracic that are bred number 10. Speaker 3: (44:35) Yup. Speaker 4: (44:36) Mmm. Which means it travels all the way up the lumbar spine and into the first few discs of the thoracic spine is where the ribs start and 98% effective for reducing bulging discs. So we prevent a lot of surgeries. Speaker 3: (44:55) This is what I mean, this is what, Speaker 4: (44:58) Mmm. Speaker 3: (44:59) Surprises me that, you know, this isn't more known and it isn't out there. And I did know of this 20, like I said, 20, 30 years ago, but this was an option and I've never seen it come back or, you know, proliferate and then people know about prolotherapy and certainly not Prolozone this is good. This is definitely going to help people avoid having to have surgery. And, and, and you'd think this would be well, let's try this first. It would be a great approach. Why isn't this right throughout everywhere? Why, why isn't every doctor offering this or is it a very specialized difficult thing? Speaker 4: (45:36) You know, I can only relate to it in terms of my own personal history. You know, I went and trained in Oregon and I learned things that are not taught here in New Zealand. One of them was the other one product therapy and actually put product therapy in its basic form was actually taught to me by a osteopathic surgeon. I'm just trying to think of his name now. I'll dr. Wilson. I think it was, he was a Harley street physician. He was doing it back in the day. And so we learned some of that often in, there was a famous New Zealand doctor called dr. Only who went and did product therapy and he was doing it in Mexico. So a lot of Americans would go down to Mexico. A lot of Gridiron athletes would get prolotherapy injections. So I heard about him and it turns out he was in New Zealand. Then when I came back 14 years ago to New Zealand, I trained with dr. Ken or Speaker 4: (46:45) Which he dr. Ken or at that time was I think, 92 years old, gosh, and still practicing and Remuera. Wow. And and I still liaise with Fraser Berlin, who was his nephew and doctor, or he was sort of a phrase, a Burling was dr. All's sort of protege if you will. And so he treats a phrase that treats a lot of people that have, and I always get this name wrong, but yeah. Disease, which is a, I think I've pronounced that. Right. It's an odd one. So sometimes I mispronounce it. Anyway that's a generalized disease where ligaments just sort of dissolve. So it's a serious condition. There's about eight or 900 people in New Zealand. Well, he's treating all of them with prolotherapy and it's the best thing they've ever had. So he's another doctor, great work there with prolotherapy. He uses stronger prolotherapy agents than I do. Speaker 4: (47:55) He uses if the NOLA mean and Tetra or sulfate, I believe which is a stronger tightening agent, but you know, we're natural paths. We like to stay with the more natural methods I have used other substances like fish oils, sodium moral weights. You can use those in eyes, blood, you can use vitamin B 12, you can do strong ozone and do the prolotherapy with strong ozone. That's what they call pro Prolozone. But I use dextrose, I use dextrose and I treat the ligaments and then we inject those own around them. And we usually put ozone into the, into the joint. Wow, this is this is incredible. And I think you probably going to be inundated with people wanting to come and see you because it got to be I didn't have a life outside of, and so, you know, I had to train other people. Speaker 4: (48:57) Yeah. I could have time to smell the roses or, and buy things. Exactly. Cause yeah, I mean, you're obviously very, very passionate about helping people and getting the most out of your time. And I mean like just, just you giving up your Sunday morning and spending an hour with me yesterday too on the phone, just so's what sort of a person I had dedicated you are to, to this. And I think that that's just absolutely fantastic. And to have someone with this sort of knowledge and background, a very different approach to what we're perhaps used to seeing here is exciting for me because I can see this is great changes happening. And Amer I think is going to be the, the association for integrative medicine, I think is going to be a fantastic thing. I'm, I'm trying to I want him to become a member. Speaker 4: (49:53) I think it's a, that's the things that are coming down the line now. Pretty exciting aren't they? Oh, they are. And what's happening is doctors and therapists sort of the lines of demarcation are breaking down. Yes. Because it becomes more, not about the doctor. Well, the practitioner it's really about the patient and what are we going to do to help the patient. Yep. And that's because we're all coming from that angle. Yep. We just always looking to, with people of conscience and we're doing the best work we can to recover the health of our population. We use all methods that we think can work and ozone and prolotherapy have enough scientific research behind them. We, we, we can explain in detail exactly why they do work. Yep. And this is, this is just brilliant. And so critics of which, you know, usually I just people that don't know, they just don't know about it. Speaker 4: (50:54) We've been, we've had critics. Mmm. Yeah. We've had mid safe and ministry of health. Everyone's investigated us. And yeah, we provided them with dr. Work, you know, we've provided the scientific literature. Yup. That proves what we're doing is safe, efficient, effective. And and this isn't like, this is really become a family is critical and many of them become active supporters. So we can turn a critic into an active supporter just through education. Gosh, that would be great because I do, I do find in the, you know, the, the straight laced allopathic medicine is still so blinkered. Certainly in my experience and I can say this cause I'm a non-licensed nonmedical professional. It has been very, very frustrating in my own, you know, with my own family's health with my mom's journey, for example. And, and I, and this is one of the reasons why I do the show because I want to create change in movement. And it's not all about pharma pharmacology. It's not all about just surgery. Those are great. And let's look at those, but let's look at the other sides of the coin in trying to connect fantastic people and share this education worth the public. I mean, last week I had Dr. Tim Ewer. Speaker 4: (52:23) I know he's fantastic. And he was on the show last week. And again, he too has had, you know, I know issues okay. The, the, the approaches that he takes, I mean, there's a reason why there's such a mess of waiting lists. And so many people wanting to see people like you because it's not being offered. Unfortunately, you know, dr. Terms down, down South, you're way up North, it's hard for a lot of people. If this was this sort of thing was available. And every time we'd have a lot less people, we would, and we'd save our country, billions in healthcare costs, but really you'd have a happier population being able to work to their full potential rather than have their abilities curtailed because of pain. Really. you asked me why aren't more doctors doing it. I think what's happened is ligaments and tendons have really just basically, I'm going to use the word overlooked. Speaker 4: (53:24) I think doctors are really just overlooked. They'll treat organs and muscles and such but ligaments, well, what, what are you going to do for ligaments? Well, we don't, you can't do anything for ligaments. So we won't put too much attention there cause we can't do anything for it. Yup. Yup. Well, the gap that is the gap in the system where we've come in with product therapy, that's our specialty. We treat ligaments, but all chronic injuries are ligament based. And so our typical patient has been to acupuncturist, osteopath, chiropractor, orthopedic surgeon, GP, soft tissue therapists, CMA, if they've done everything. And when we start to hear that history, it confirms for us, this is great. It's telling us it's a ligament problem. Or yep. Then when we investigate, by the way, all those therapies are very helpful. But if they don't resolve the issue, we know it's a ligament problem. Speaker 4: (54:26) So then we do our injections and the pain goes away. People recover the function of their alum and they ask, how come I never heard about this before? How come no one's ever told me about this? And I said, but we have told you about it. And now we've treated you, what's the issue. You know, people find things when they look for them, but this is, I just wish it was, you know, and this is why the show's important. And this will have a small portion of people that were here at, and hopefully the people that go come to you will also share their experiences, but it's a very slow process to get it out to the, the 98% of other people who are unfortunately unaware of it. I mean, yeah, deep into all of this sort of stuff. Zealand, we only have what, two degrees of separation here. Speaker 4: (55:18) So the work that I'm doing, I know is sprayed right throughout New Zealand, because lots and lots and lots of people have now heard about it. So I've been doing it for 14 years here. And so within New Zealand, most people that have these types of problems, my, my past patients usually we'll tell them to come and they have at least have a look at this therapy. And so I think we have New Zealand pretty well covered. Yeah. This show maybe more people might even think about prolotherapy is that yes, it's needles. Yes. It's injections, but you know what? It only takes a minute or two. But when I start working on a joint within a minute or three, I'm usually completely finished with that area. Fantastic. And then they've got lifelong strength back and it's, you know, $300. Yeah. As opposed to a surgery or continual care that costs over years, many thousands of dollars and especially avoidance surgeries, which can be very expensive. Speaker 4: (56:31) We prevent a lot of knee replacements. We get people that have had knee replacements or joint replacements where it hasn't worked perfectly. They're still in pain. So, you know, you hear, you do hear a lot of horror stories, but I also hear a lot of people that have had joint replacement that they're very happy with. So I'm not sort of a critical of it, but if you've had a joint replacement, you're still in pain consider product therapy because he taught me. And so the doctor can, or that we can do product therapy around a joint replacement and it still works very, very well surprisingly, but it does. Speaker 3: (57:12) Yep. Fantastic. I mean, I, it makes sense to me. You know, so I think, you know, dr. Wayne we've covered quite a lot of territory today. We we've done, I was on therapy, a little bit of the background, what it's doing now, how it works, we've gone into prolotherapy and even into Prolozone therapy. Speaker 4: (57:32) Yeah. Prolozone is doing prolotherapy, but just using strong ozone irritating and you just inject the gas. Cause I was owns always a guest. We inject strong ozone into the ligament using the product therapy, needling technique. Mmm. Because just the needle itself going in and out through the ligament creates the ligament, the bikings use fish phones and they would just prolotherapy a ligament with fishbone. Oh, sounds terrific. Shot. And it would create new ligament by us doing a little injection at the end of it. We of course maximize the effect. Mmm. Speaker 3: (58:13) Well, if you think about it, anything that causes a rotation, the body seems more stuff there to fix it. Speaker 4: (58:19) Mmm. You know, Speaker 3: (58:21) So dr. Wayne, I want to say thank you very, very much for your time today. I really appreciate it on a Sunday morning. We can people find you and we're, you know, where's the best place to connect with you and come and see you. Speaker 4: (58:34) You can look up waipu natural health, waipu natural health. So we're in Northland or they can look up dr. Ozone doc, T O R O Z one, So doctorozone1@gmail.com contact the Northland environmental health center in camo. And we do all these therapies there. Speaker 3: (59:05) Fantastic. And I would love an introduction to dr. Damien Wojciech at some stage. That would be really fantastic. Speaker 4: (59:13) I'll share with them that while I did this podcast. Yeah. And I can put you in touch with them. Speaker 3: (59:18) Sounds brilliant. Dr. Wayne, thank you so much for your time. I really, really appreciate the work, the passion, the education that you've invested in all of this and bringing this to New Zealand that's really, really appreciate it. Thank you, Lisa. Thanks for the opportunity of sharing it with our people. Oh, it's fantastic. Speaker 1: (59:36) That's it. This week for pushing the limits, be sure to write review and share with your friends and head over and visit Lisa and her team at lisatamati.com.

A Scottish scientist who farmed alot, and took a row boat out with his friends to a spot that he could see that "God Could not have done that the way they said in the bible MP4 recording     MP3 recording Your browser does not support the audio element.

Episode 7: James Hutton, Account Manager at Forge FC, speaks with Vince Capano about his transition from Nielsen into the sport industry, and the early stages at Forge FC. James also speaks about his experience presenting in front of Ontario soccer and his most memorable experience in the sport industry. Congratulations to James on his recent two year work anniversary at Forge FC!

(NOTAS DEL CAPÍTULO AQUÍ: https://www.jaimerodriguezdesantiago.com/kaizen/53-modelos-mentales-8-el-asesino-de-ideas-oceanic-815-y-los-cunados-pesimistas)Hoy vamos a empezar hablando de algo de lo que jamás creí que hablaría: de geología. Y es que, a principios del siglo XIX, colisionaron dos corrientes científicas: el catastrofismo, que defendía que la Tierra se había moldeado a partir de eventos singulares como terremotos o inundaciones, y por otro el uniformismo o gradualismo, que defendía que la Tierra que vemos hoy es en realidad el resultado de pequeños procesos que existen hoy igual que han existido siempre. Cosas como el Sol, el viento, la lluvia, las olas... que de forma gradual y casi imperceptible, a lo largo de miles de millones de años, dan forma a nuestro planeta. Una especie de kaizen, pero geológico, vamos. En una época en la que la religión tenía aún un papel esencial en la forma de pensar occidental, inicialmente el catastrofismo tuvo mayor aceptación, porque encajaba mejor con la narrativa bíblica y parecía incluso confirmas cosas como el diluvio universal. Sin embargo, el trabajo de un geólogo escocés llamado Charles Lyell, empezó a cambiar las tornas. Lyell publicó sus Principios de Geología en 1830, un trabajo que empezó a declinar la balanza en favor del gradualismo. Y lo hizo aupándose a hombros de otra idea gigante: el tiempo profundo.El tiempo profundo fue un concepto filosófico enunciado por otro escocés, James Hutton. Es un concepto muy simple y a la vez bastante sobrecogedor: el tiempo profundo, es la escala en la que se mide el tiempo geológico. Y es muy diferente a los tiempos humanos, que son insignificantes frente a los 4500 millones de años que lleva existiendo la Tierra.Lyell tuvo una influencia radical en los pensadores de su época. Especialmente en uno: Charles Darwin.Si la vida sobre el planeta se había desarrollado en una escala temporal similar a la geológica, pequeños procesos graduales podían explicar que hubiese tantas especies y tan diferentes entre sí. Y así nació una de las ideas más grandes de la humanidad: la selección natural. Hoy quiero hablarte de ella, pero no por explicar las especies que existen, sino porque es un marco mental que es aplicable a muchos órdenes de la vida. Sin ir más lejos, al mismo mundo de las ideas. 

Valerie talks about James Hutton, rocks and geology in Scotland! If you want more info & links on this story, go to thebeanspodcast.com and look it up on our blog! You can also find us on Twitter: @thebeanspod and email us stories you'd like to see covered at beanspodcast@gmail.com Our show is hosted by Valerie Mullen (@v_glenmullen), Sam Gonçalves (@SidlingBears) and Erin Farley (@aliasmacalias). Music for this episode was created by Alex Auldsmith, whose work you can find on alexauldsmith.bandcamp.com/ and themicroband.bandcamp.com/

In the official launch of Think Train, we tackle the importance of getting out and creating your own stepping stones. With special guest James Hutton, we get to hear the inspirational story, from university, through to the end goal, on how to take yourself from a point of inspiration, to action.

Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let's find out how to ramp up that curiosity and controversy-level without alienating your clients. Click here to read online: Ramp up curiosity. ------- Do you know the exact date the Earth was created? If you lived in the 18th century, you learned that the world was created on Saturday, the 22nd of October, 4004 BC. And not just any moment on 22nd October, but “on the beginning of the night”. This idea of the Earth being just 6000 years old is preposterous to us living in an age of science, but back in those times, the only geology textbook was the word of an Irish bishop and theologian called James Ussher. It was in this world that James Hutton came up with his theory of the Earth James Hutton is called the founding father of geology. In 1747, Hutton had just graduated from medical university. He was a bright young man, but his sexual exploits and drunkenness got him in trouble. He got his lover, Miss Eddington pregnant. This scandal caused her to be rushed away to London to give birth, and Hutton went into self-exile from Edinburgh to a small family farm in Slighhouses, Scotland. It was at this remote, damp, seemingly boring place where he came up with the theory of how the Earth was formed. While observing the side of a hill, he noticed bands in the cliff face. Over time, he realised there were possibly hundreds of bands of sediment laid one on top of the other, compacting itself into rock. Hutton's great insight was that the creation and destruction of land wasn't one day in October, 4000 BC, but instead a remarkably slow build up over time. Today, in the world of science we have a term for this slow build up of land. It's called “sedimentary rock”. He mulled over these ideas for over 15 years, trying to drum up enough courage to put them forward. Then in 1785, he presented his radical idea to the Royal Society of Edinburgh The Society rejected his theory almost immediately. And as if that were not enough, the members of the society branded him an atheist. Hutton was God-fearing, and he must have felt the sheer weight of how his ideas were being rejected out of hand. History is full of instances where ideas were too controversial to be accepted. Ignaz Semmelweis concept that washing hands saves lives was considered to be bizarre, Alfred Wegener came up with the concept of continental drift and was thoroughly rejected. Nicholas Copernicus was sidelined because he stated that the Earth was not the centre of the Universe. And we too are faced with scepticism when we present an idea. While our ideas might not be as earth-shattering as these great scientists, they're still very important to us. The only problem we have is that our concepts are controversial. They're ideas that are very hard for clients to digest, and therefore we tend to stay on the safer, more boring side of life. But what if there were a way to present your controversial idea? And what if you could do it in various media. Would it be possible to create an info-product that went against the grain? What about a webinar or seminar that was a bit different from what clients expect? In this series, we'll look at books, articles, and even sales pages and see how you can take on the biggest and most controversial point and give it the spotlight. And we'll do it by using the power of objections. Let's find out how objections work and how and when to use them to maximum effect. Let's do this in three parts. Part 1: Why you should not discard a controversial idea Part 2: How examples, case studies and practical demonstration reduces pushback Part 3: Three real life applications: article, sales page and info-product. 1: Why you should not discard a controversial idea What caused the slow decline of newspapers? If you were to ask this question to most people today, the answer would likely be quite prompt. Most people are likely to say: It's the Internet. The news online is free and can be accessed at will. It can be tweaked to your taste, has video and other interactive content—plus, it's searchable. It's not hard to see that the Internet was the most dominant factor in the decline of the newspaper industry. Except there's a neat little graph that tells a different story If you started the graph back in 1945, you'd notice how the trend heads south. 1955 has fewer readers per household but is better than 1965, which in turn is better than 1975. As you hurtle through the years, the readership drops precipitously as we get to 1995—and the Internet as we know it today didn't even exist back then. In his book called “The Content Trap”, professor Bharat Anand, brings up a concept that we'd consider to be quite odd, if not outright controversial. However, the very nature of the controversy is what jolts your audience to life If you were to read an article on “how to increase prices”, you'd be likely to be interested, but something that talks about “how to decrease your prices” might seem controversial and ignite a much higher level of curiosity. But is this controversy really necessary? Can't we get our ideas across without having to raise hackles all the time? It really depends on the situation Take for instance the formula that most marketers tended to follow. Marketing strategies comprised of finding an audience, a target audience. Once you knew who you were targeting, you needed to state the features and benefits of that product or service. This sequence of events would get you your desired result, or so it seemed. Which is why we ran into instant pushback the moment we started speaking at small events in Auckland and parts of New Zealand. The earliest version of The Brain Audit did have the concept of Target Audience and Benefit, but it suggested that the most important element was the Problem. Not only was the Problem the most important, but it needed to show up before the Solution or any kind of benefit. Controversial ideas don't always land on fertile ground With The Brain Audit, we did get people saying that they loved the idea of the Problem. However, by and large, people felt the entire concept was negative. Why bother leading with the problem? they asked, especially when the solution has worked so well for so long? What if clients respond badly to the problem? They liked the other parts of The Brain Audit, but the concept of the problem needed to go, or so it seemed. The reality is that controversial concepts need to stay When your audience is saying, “this won't work”, they're simply objecting. They're saying, “we can't see how this will work for me, and could you possibly be so kind as to give us some proof?” Which is exactly what Bharat Anand does in his book—and he does so at many levels. First, he pulls out a graph of newspaper circulation per household over the past 70 years. Then, to bolster his point, he talks about a Norwegian media group called Schibsted. Schibsted published newspapers too, and their costs had spiralled upwards while the returns were horrific. They had a loss of over 200 million kroner. By 2011, Schibsted had turned the ship around. Its operating profits were up to about $220 million—nearly 60% of the entire group. Bharat Anand realised that controversy can be a friend When you introduce a controversial idea, there's instant pushback, but also instant attention. The pushback is merely the objection that needs to be tackled. Once he was able to furnish the proof, that attention level morphs into intense curiosity. The reader, or the audience, want to know more because their worldview has not only been changed, but there's proof to back up the sudden change. When presenting The Brain Audit to a sceptical audience, I had the same aha moment I could start off by being like everyone else or could choose to advance the idea of the Problem being the most critical element of all. Which is why I'd go through a demonstration of picking up a piece of paper and crumpling it into a ball. That would get the audience's attention, but then I'd suddenly throw the ball towards the audience. Instantly people would duck or swing their heads away from the oncoming missile. Without too much fuss, I was able to demonstrate that a ball of paper might get their attention, but when thrown at them, that very paper got far more people to react. It's more than likely that you do things that aren't run of the mill They may well be controversial, and it's easy to believe that it's safer to stick to the well-trodden path. However, all that's missing is the understanding of the objection. When James Hutton came up with his theory of sedimentation, sure he was ridiculed, but part of the problem was merely that he couldn't explain several facets of his theory. Granite was considered to be the Lord's foundation stone—the first part of the Earth to be created. Hutton, on the other hand, claimed that granite was an example of a recent development. And, he suggested, that rock had not so long ago, been almost liquid. See the controversy at hand? Sure you do, but you also are hooked into the excitement that would follow if there were proof. And that's why the controversy concept is so very powerful. You push it towards your audience, and they, in turn, push back. They come up with every reason why your idea is nonsense. As you get more objections, you are quickly able to figure out which one of those objections recur with the most frequency. That's gold for you Now you've got controversy, but you also know what's getting the most attention. And then, you also have proof. However, it's not always easy to overcome the sceptic with one level of proof. How much proof do you need and how do you present it? Part 2: How examples, case studies and practical demonstration reduces pushback What material makes up Saturn's rings? Saturn's rings hadn't been a mystery for quite a while. Galileo discovered Saturn's rings in 1610, and by the mid 19th century, astronomers knew that there were two large concentric circles. However, no one seemed to know what the rings were comprised of. And more importantly, why did they not somehow disappear or float away? Over 200 years had passed since Galileo, and the rings were mostly a mystery until the Cambridge college announced a competition to solve the mystery of the rings. However, they also wanted mathematical proof. It's into this space, that James Clerk Maxwell entered Just 25 years old, this physicist decided to take on the challenge, and he did so by the process of elimination. Saturn's rings could either be solid rock or ice. The second hunch was that they were liquid-based. The final possibility was that there were millions of tiny particles. What Maxwell did was working it out by pure mathematics Through maths, he showed that a solid ring would be bunched on one side of the planet. The liquid explanation didn't work either because they would be quickly broken up by physical forces acting upon them. Which led to the final possibility: that the rings comprised of a large number of independent particles. What Maxwell did was to write an equation to tell you how many—yes, how many—particles would be needed to have the system stable. In short, James Clerk Maxwell used the power of demonstration to get his point across. The fact that he used complex maths to do it is fantastic, but it also underlines that we can overcome objections through three separate methods. The beauty of overcoming objections is that you can do it either using just one, or even all three of the methods. Let's look at the methods, first • Examples • Case studies • Practical demonstration. Let's start with examples and go right back to the presentation of The Brain Audit Faced with an onslaught of objections, it was essential to come up with the “roll the paper into a ball and throw it at the audience” trick. However, that was just the starting point. I'd then come up with an example to get across the point that the brain focuses on a problem, first. I'd talk about how you might go out to dinner and let's say you were wearing a white shirt or white blouse. At dinner, there's a bit of an accident, and the pasta on the plate seems to fly towards you. Fortunately, the disaster is averted, and you get a tiny bit of orangy-red tomato stain on that white shirt. The stain is almost pathetically tiny and will easily disappear when you have that shirt or blouse cleaned. However, the stain represents a problem. Then, you get to the state of obsession to somehow clean or at least minimise the redness on the apparel. However, for some, practical examples are not enough However, you could use a second, if you could, right? Which is precisely what I did as well. Because the most significant objection was that the problem represents a “negative view” of the world, I'd ask if anyone thought that weather forecasts were evil. Let's say the weather forecaster was to tell you that a thunderstorm or hurricane was headed your way. Would that be a bad thing to do? Or let's say you went to a warrant of fitness for your car and you were told you'd need to change the rear tyre or you'd have a nasty accident. Would those instances be negative or positive? In every situation, you realise that the audience shifts from the objection zone to moving across to your side of the fence. And all of this is done by simply taking on practical examples that you encounter in everyday life. However, for some, practical examples are not enough Proof—they want proof—and let's make it something that someone has written a paper on. Luckily there is proof pretty much everywhere, if you go looking for it (I hear there are people who you can pay to research for you as well). To get back to the point, I'd found this interesting experiment by Dr John Cacciopo. The late Cacciopo was a neuroscientist ran a test. He showed his subjects three different sets of pictures. The first was a picture of something positive—like a red Ferrari or a delicious pizza. The second picture would be a picture of something mundane, like a light bulb or a plate. The third would be a picture of a dead cat. I'd tell the story of how Cacciopo would record the electrical activity of each participant's cerebral cortex. The cerebral cortex, in turn, reflects the magnitude of the information processing taking place. And then I'd tell the audience what Cacciopo found. The brain reacts more strongly to stimuli it deems problematic. Or to put it another way, when faced with a problem vs solution, the problem gets our attention. This cat vs plate vs Ferrari was a case study that quelled the objection but did so from another angle. Which leaves us with the third method—practical demonstration The crumpled paper was one way to demonstrate the power of the problem, but I'd put chairs between a participant and me. I'd then ask the participant to walk towards me. In every instance, they'd swerve past the chair. Why the swerve? I'd ask the audience. The answer was pretty obvious, wasn't it? If you slam into the chair, you could hurt yourself. “The brain sees the chair as a barrier; a problem”, I'd explain. Slowly, but surely the audience would have enough of examples to hold on to, thus getting to understand that as controversial as the “problem” may be, it's the way we do things in real life. It's the way we make purchasing decisions or just about any decision. However, you have to pick your media In an article, you might use an example and a case study. In a presentation, you might be able to have all three: the case study, the example and the demonstration. And when you read the same concept in a book, you could put in all three elements and have even more than one of each. In The Brain Audit book, there's an example of dog poo and Lisa's laptop before it moves to the Cacciopo case study. On the very next page, we swing back to the flashy car vs your 1980s gas-guzzling sedan. And then for good measure, there's a sort of demonstration where you're comparing between economy and business class. Or business class and first class. It doesn't end there There are examples of a slow computer, the weather report, the timing belt or cam belt in your car, and a coffee break. Yes, indeed, so many instances and that's only half the chapter. If you think it must be tedious to read so many examples slamming in one after another, you'll find to your surprise that it makes for easy reading. If you were to pick up your copy of The Brain Audit today, you're bound to be amazed at how the controversy has been stamped out in a simple, elegant manner, by using a lot of examples, demonstration and one solitary case study. Pushback isn't always permanent In most cases, you have to look at the objections as your guiding light. They're telling you exactly why people get edgy when you bring up your ideas. Instead of trying to evade the objections, hug them tightly. Then take those very objections and find the examples, case studies and demonstrations to drive home your point. In doing so, you've done something quite familiar. You've rolled out the stages of The Brain Audit. The controversy is the problem—and we now know that the problem does get the attention of the audience. And the objection quelling exercise is indeed the solution. This happy moment takes us right into the third part: how to use it for a sales page, an information product or an article. Next Step: Have you read the The Brain Audit?Here is an except: Find out why clients buy and why they don't

Listen to the latest Coshcast below. If you enjoy it, subscribe right here on ItunesThe Cosh meet James Hutton, founder of Barton St. Battalion, the Hamilton supporters club ready for the Canadian Premier League. We discuss everything Hamilton, CanPL, TFC, and the Canadian national team. Enjoy!https://s3.amazonaws.com/Coshcast/Season+4/Coshcast+Special+-+Barton+St.+Battalion+(CanPL)++-+2017-07-10%2C+8.06+PM.m4a See acast.com/privacy for privacy and opt-out information.

It's a milestone episode for the AFTN Soccer Show, and we're dedicating our 200th episode to a milestone in Canadian soccer - the new Canadian Premier League. We'll chat about league logistics including locations, stadiums, the timing of the season, the player pool, and will we see a team here in the lower mainland and elsewhere in BC? We kick things off with an extensive chat with the Director of Business for the CPL, Paul Beirne, split into two parts [Part One at 03:52 / Part Two at 24:49], and we also hear the thoughts of long time league advocate Daniel Squizzato [53.00]. The league may still be at least a year away from starting but the supporters are already getting organised and fully behind it. With two cities already confirmed as having teams, Winnipeg and Hamilton, we chat to James Hutton [82:50] from the latter's supporters group, the Barton St Battalion. And we also talk to James Covey [100:56] from a supporters group hoping their city, Halifax, gets a club. All this, and a lot, lot more. The AFTN Soccer Show is brought to you in partnership with BCsoccerweb.com, your one stop site for all your BC, Canadian, and North American soccer news and links. Have a listen!

James Hutton schuf mit seinen Erkenntnissen bereits im 18. Jahrhundert die Grundlagen für die moderne Geologie. Der studierte Mediziner war ein aufmerksamer Beobachter der Natur. Autorin: Iska Schreglmann

Why do great inventors, business people, and a ton of smart people have in common? They have many traits, but one specific trait is the ability to crack a problem. When everyone else has given up, these people are able to figure out what no one has done before. How do they do it?   This article shows you how to increase your learning speed by using deconstruction. It shows you how to crack puzzles that seemed too difficult by others.' ---------- In this episode Sean talks about Part 1: Where to start your learning journey Part 2: How to find learning patterns when there's no one to help you Part 3: How to stack the layers and accelerate your learning To read it online: https://www.psychotactics.com/speed-learning/   ---------- How to deconstruct complex topics (and accelerate your learning) What can a single video on YouTube contain? If you were to look at just six minutes of a NASA video, it might put you off ocean currents forever. In exactly six minutes, the contents of the video contain some of the following: ◦ Atmospheric circulation ◦ Wave formation ◦ Thermohaline circulation ◦ Upwelling and nutrient distribution ◦ Dead zones ◦ Sea surface height ◦ Shifting rain patterns ◦ Population density That's only the partial list of what's included in the video, and it hits you with rapid succession If you're confused, you ought to be, because the video is approximately how we approach most topics. A topic, any topic, is incredibly complex. However, the complexity can be quickly deconstructed. That is to say; you can learn a skill or teach someone a skill reasonably rapidly if you're able to break apart the concepts into smaller bits? The question is: where do you begin? What does deconstruction involve? And how do you know you're going about deconstruction the right way? To understand deconstruction we need to look at three elements: – Where to start your journey – How to find patterns when there's no one to help you – How to stack the layers as you go forward So where do we start our journey? Deconstruction always starts with a choice. But what do you choose? Let's find out. Part 1: Where to start your journey of deconstruction A tonne of gold costs about $64.3 million in today's prices. Indians are reputed to own 22,000 tonnes of gold. That's a staggering $1 trillion dollars in gold in a single country. Gold bars and coins are almost alway bought at festivals when buying gold is said to bring luck to the buyers. But the real obsession for gold stems from wedding jewellery. Weddings alone account for 50% of the demand every year. And in South Mumbai, if you wanted to buy gold, you'd head to a particular area called Sonapur. “Sona” is the Hindi word for gold and in Sonapur, you'd see dozens of gold merchant stores crammed back to back in a specific area. Now bear in mind that Mumbai is a big city that spans 603.4 square kilometres. Yet, someone looking for jewellery, and particularly gold jewellery would know exactly where to go. We have no such specifics when we're dealing with a vast and complex topic Should we start with wave formation or thermohaline circulation? Upwelling, dead zones or nutrient distribution? Or should we wander right into sea surface height, instead? It's clear that we need to start somewhere and the best way to get started is to pick subject matter at random. Random? Surely that doesn't seem to be a systematic way to go about deconstruction Let's pick “dead zones” from our list above, shall we? It's a pretty random pick considering how much material the six-minute video covers. However, as we dig into the topic, one thing becomes very clear. It's easier to dig deeper into “dead zones” and see how they occur.  In under a minute, this video talks about how we get to mass extinction by focusing on a single topic. Deconstruction becomes clearer when we move into areas we're more familiar with Let's take a sales page or landing page, for instance. A landing page has headlines, subheads, first paragraphs, problems, solutions, objections, uniqueness, bullets—the list goes on and on. To be intimidated by such a vast amount of moderately unfamiliar information is difficult to cope with. So we go into “random mode”. We pick something—anything—so that we can get going. Let's ignore the vast majority of the page, and head for the bullets, instead. What do you notice when you look at the bullets below? – How to assemble all the elements a customer needs to see to buy – Why template based construction is key to pain-free landing pages – Why “How to, how, and why” are your best friends in bullet points – How to use sequence graphics to keep your reader on the page – Why Bonuses need graphics for maximum impact – How to write bullets that sell even if you can’t write – How to avoid ineffective graphics – How to construct power testimonials even for a new product – Why FAQs are the place for “fussy” objections – Why the target profile is central to growing your tribe paDidn't find a pattern? Well, let's look at it another way, shall we? – How to assemble all the elements a customer needs to see to buy – How to use sequence graphics to keep your reader on the page – How to write bullets that sell even if you can’t write – How to avoid ineffective graphics – How to construct power testimonials even for a new product – Why FAQs are the place for “fussy” objections – Why Bonuses need graphics for maximum impact – Why template based construction is key to pain-free landing pages – Why “How to, how, and why” are your best friends in bullet points- Why the target profile is central to growing your tribe You noticed the HOW and WHY this time around, didn't you? If you're looking at the entire landing page, you're unlikely to notice the pattern even if someone helpfully placed it in the HOW and WHY format. You'd be focusing on too large an area, and it's close to impossible to deconstruct your subject matter when the area is too vast. Instead, you need to look at all the components available and choose just a tiny area, just like Sonapur, where the gold jewellery is sold. If the entire map of Mumbai were your sales page, Sonapur would represent the “bullets”. When I was learning badminton many years ago, my coach taught me how to win points consistently My badminton days are a bit of history now, not so much because I'm getting older, but more so because I'm one of those crazy people you see on the court. You know the type, don't you? They lunge at everything. And all of that lunging and diving just to win the point ended up with a tonne of muscle pulls and strains. Being the super-competitive person I am, I hired a coach to help me win points without having to lunge about so much. But you see the problem looming, don't you? Where do you start? The coach started randomly, getting me to focus on the grip. You can try it yourself, even if you don't have a handy badminton racket around. Squeeze your fingers together as if gripping a racket, while moving your hand forward. Immediately there's a tension in the shot causing the shuttlecock to go back faster over the net. Avoid the squeeze and attempt to hit the same shot, and the shuttlecock goes a lot slower, thus dropping short of the opponent. By focusing on a subtle component of the entire game, the coach was able to get me to practice the grip, and that alone helped me win a few extra points in every match. Every topic has multiple layers that make up the whole The reason why we get confused and are unable to decipher, let alone master the topic is that we try and take on the entire 604 square kilometres of real estate instead of focusing on a single area. But what if you focus on a single area, but still can't see the pattern? What if there's no coach around to show you the grip? No one around to helpfully move the bullets around and demonstrate how HOW and WHY play a pretty significant role in bullet construction? How do you go about seeing the pattern yourself? Part 2: How to find patterns when there's no one to help you How do you pronounce S-A-K-E? If you said “Sah-kay” you're right. If on the other hand, you said “sah-key”, you've failed to see the pattern. In almost every phonetic language the letter “e” creates an “eh” sound. So when you read the word “karaoke”, you don't say, “carry-oh-key”, but “kara-oh-keh” instead. Once someone points out the pattern, it's easy to correctly pronounce words in phonetic languages such as Maori, Spanish or Japanese. But what if no one reveals the pattern? In such a scenario, you'd miss the sound of “eh” and instead use “e”, instead. How do you find patterns when there's no one else to help you? Let's try it now. How do you say K-A-R-A-T-E? And how about S-H-I-I-T-A-K-E? You have it down pat, don't you? Kara-teh and Shee-ta-keh. And no matter how many Japanese words you ran into from now on, you'd know that the “e” is all about “eh”. This tiny bit of information may make sense by itself, but it's when you see the profusion of the words that have “e”, that you realise how many words you're likely to pronounce incorrectly. What you might not have noticed is that you've worked out the pattern For deconstruction, the first phase involves taking a tiny piece of the pie, as it were and focus on that piece. However, unless someone points out the pattern, you may not see it right away. The moment you take many examples of that very same pattern, you start to get a clear understanding. If we go back to the landing page example, for instance, you might not see the HOW and WHY so clearly on one landing page. After all, there are many ways to write bullets and copywriters take care to see they intersperse different types of bullets in an entire set. Even so, if you were to go from one landing page to another, and keep at it, you'd see a pattern in an incredibly short period. Try it yourself. Go to about 5-7 landing pages on the Psychotactics site alone, and you'll start to see the pattern of HOW and WHY wherever bullets appear. But there's an additional bonus in going through many examples Once a pattern registers, you are likely to see other patterns as well. For instance, a bullet can be written in a very simple way, or it can be embellished to go a bit further. Let's take an example. How to prepare the room before the presentation How to prepare the room before the presentation (even if it's already been set up earlier). How to prepare the room before the presentation (and make sure nothing goes wrong). We added two other elements in the bullets and you'd notice if you went through a whole set of them We emboldened those bullets with “and” or “even”. As you go through an entire set of bullets, page after page of nothing but bullets, the secrets of bullets reveal themselves to you. It's approximately how you go about deconstructing just about anything, even when there's no precedence. For instance, during James Hutton's time, the world was thought to have a fixed creation date Apparently on Saturday, October 22, 4004 BC, the world was created, or so it was taught around the time of James Hutton. Hutton is called the “father of modern geology” because he came up with the fundamental understanding of geology as we know it today. Hutton was curious about how the earth was formed. The religious texts of the day were pretty clear. The earth was 6000 years old according to Archbishop James Ussher of Ireland. And that was that—no further discussion was allowed on the topic. Hutton wasn't exactly convinced and he set about his journey of deconstruction. Hutton's moment of discovery came indirectly because of his whisky and his women In 1747, Hutton was a young medical graduate, who got drunk and the ladies got too much of his attention. He managed to get his lover Miss Eddington pregnant. The scandal that erupted saw her being rushed off to London to give birth. Hutton's family too needed to limit the damage to their reputation and he was forced to leave Edinburgh and go off to a small family farm in Slighhouses, Southern Scotland. It was there that he saw the top soil run off and go downstream If the land were always going to be eroded, there would be no topsoil and crops couldn't be grown; which in turn would cause people to starve over time. Hutton couldn't buy that the earth would be stripped away to nothing. Working in isolation, he rejected the world view at the time and needed to figure out how new land was formed. And then on his form his great idea about “how new land could be created.” Hutton's examples were cliffs. Around his farm were dozens, hundreds of cliffs. In the exposed parts of the cliffs, he'd have noticed the bands of rocks, laid down like layers one on top of the other, and at different times. He'd figured out how rock was formed like no known person had done before his time. Sedimentary rock that's taught in school these days was revolutionary back in Hutton's time. How did he do it? He looked at example after example until the rock gave away its secrets. Surely you and I could look at rock all day and the only result would be a big headache at the end of the day But let's stop to think about deconstruction for a second. You could take apart quite a few things in your house or office today. Over time, and with a little bit of persistence, you'd work out how it was built. The more examples you deconstruct using the very same, or similar product, the more likely you'd be to recognise its structure. While it may seem that some people are incredibly intelligent at deconstructing and reconstructing concepts, they're probably just as bright as you. The brain works solely through pattern-recognition. If you find enough examples to work with them, and you get working on those examples, the ideas reveal themselves to you over time. There's no doubt a bit of luck involved Luck plays as big, if not a larger role than hard work, but to deconstruct just about anything you need time and persistence. And lots and lots of examples. It's hard to believe that you, me, anyone of us can deconstruct, but you can look through historical or even modern times and find not tens of thousands, even millions of examples of people who achieve many deconstruction goals every single year. Nothing is quite as good as a good teacher A teacher's job is to reduce the learning curve and make you smart, smarter than the teacher himself. Even so, you can be your own teacher if you start with Phase one and isolate a tiny part of the big puzzle. When you get to Phase two, you'd need lots of examples, possibly hundreds, before a pattern clearly starts to emerge. Sake, karate, karaoke. That's a pattern. Writing bullets. That too is a pattern. Figuring out how the Earth regenerates itself, yes that is a pattern as well. Which then takes us to our last phase: reconstruction. Or how to stack the layers as you go forward. Let's find out how it's done. Part 3: How to stack the layers going forward In late October 2016, I gave a presentation at the WeArePodcast conference. The presentation wasn't about how to grow your audience or monetise your podcast. Instead, the presentation was about the elements of telling a story. For weeks before the event, I struggled with the presentation, and the reason I was so conflicted was due to the length of the presentation. I had just 30 minutes or so to get the point across. How do you take a lifetime of storytelling and encapsulate it in a 30-minute module? You don't. When you deconstruct or reconstruct, the goal should be exactly the same. It's always meant to take a tiny piece of the information you have on hand and then go deep. I happened to talk about the elements of a story in that presentation, but if I were making a presentation on how a dead zone shows up in the ocean, I'd use the very same principle. And that's what you should do too as well. Instead of taking on the entire subject matter, take on a tiny slice If you were presenting about dead zones in the ocean floor, you'd probably cover three elements. 1: The ocean conveyor belt 2: The role of cold water currents and warm water currents 3: How dead zones occur Granted, this is a tiny part of what you're likely to know about thermohaline circulation and the ocean conveyor belt, but it's enough. And how do you know it's enough? There's a precise benchmark to know when you're overcooking your information. That benchmark is the ability of the audience or readers to recall the information. If you overdose them with information, they'll recall parts of it, but not all Information that's just re-constructed just right usually allows the client to remember the entire sequence without too much prodding. And covering just three points, even when you have a thousand to cover is usually a good way to go about things. Three points force you to constrain yourself and go deep into your content. For instance, many podcasts on the Three Month Vacation covers about 4000-5000 words, yet they only cover three points. This article might go well into 4000-5000 words, but it only covers three points. It's likely that the person reading this information may not be able to recall the three points instantly, but give them a summary and it all comes flooding back. And that's how you know your reconstruct is goody-yum-yum At Psychotactics, we do this reconstruct at our workshops. Take for instance the workshop we had on Landing Pages in Queenstown, New Zealand. It was a three-day workshop, and on the very last day, I got the group to summarise what they had learned. If you've done a solid job, you'll see their eyes, not the top of their heads. No one will be looking down at their notes scrambling to remember what was taught. Instead, they'll be looking right at you, reassembling the information just the way it was given to them. This technique is also easy to use when making a presentation to a live audience. You can have 200, 500 or a 1000 people in the audience going through the sequence of what you've just taught them. And that's the real feedback—when the audience can remember it all. So do you remember what you just learned? Let's see. What did we cover? Summary: – Where to start your journey of deconstruction – How to find patterns when there's no one to help you – How to stack the layers as you go forward The journey needs to start with a small slice. Instead of taking on a big topic, go down to one tiny part. Want to take apart the car? How about holding back a little and then taking apart just the wheel, instead? If you have someone to help you; a teacher; a guide, then that speeds up the learning process. But what if you have no one? What if you're like James Hutton and you're faced with the prospect of doing something no one has done before? In such a case, and in every case, really, you should be looking at a tonne of examples. Examples help you understand the same problem, see the same patterns from many angles. You may or may not hit the jackpot of how to write bullets on a landing page, but if you look at dozens of examples of bullets, you'll find the so-called secret will reveal itself to you. Finally, when it comes back to the reconstruct, it's just as important to realise that you have to be a bit stingy with your topics. Instead of covering half a dozen topics, just cover three main topics and go really deep. You know you're not overdoing the information because the audience can easily recall what you've told them without needing to look at their notes. Even 4000-5000 words later, the reader or listener should be able to remember the points you've covered and pass them on to someone else without too much of a problem. And that is the short and exciting journey of deconstruction. Now it's time for some sake, eh?   Do you know: Focus can cause a massive blindspot in our business.So what's the option? Surely it can't be distraction? Actually it's a mix of both that's required. Using the concept of “spinning plates”, you can avoid the blind spot of success and the mindlessness of distraction. How Success Causes A Blind Spot And Creates A Rip Van Winkle Effect https://www.psychotactics.com/how-success-causes-blind-spot/

Episode 74 Ryan speaks to James Hutton from the Barton Street Battalion about the Canadian Premier League. We discuss and compare notes about the future of Canadian soccer in Hamilton and Ottawa.

When you start writing articles, you get advice from all sides. But there's advice you don't want to hear. It's advice that goes against the grain. And yet, it's this advice that forms the hallmark of great writing. So how do you get from average to great? You take the road less-taken. It's harder and yet far more satisfying. Here's advice you probably don't want to hear. --------------- A friend wrote to me today and asked me what seemed like a pretty normal question. She expected 5 lines, maybe 6. Instead I ended up with 1800 words. So what was her question? What traits do you consider to be hallmarks of quality in a piece of content? The answer is something that most writers may not want to hear. It’s an answer that demands sacrifice, going against the grain and being persistent when things are going horribly wrong. Still interested? Well, here’s the question again: What traits do you consider to be hallmarks of quality in a piece of content? The answer 1- contrast 2- lack of pandering 3- the gap between style and ability. ———— 1) Let’s start with contrast It’s the year 1986. John Heritage and David Greatbatch have an itch to scratch. They’re studying applause and what causes it. So they embark on what could be considered one of the most boring tasks in the world: they analyse politician’s speeches. 476 of them. And what were these two poor souls looking for? Applause, that’s what they were keen to find. Why was it that one speech received total silence, while other speeches got applause? But not just applause, but applause twice per minute! Nineteen thousand sentences later they had a clue It was contrast. The moment the audience encountered applause, the brain was no longer dormant. Contrast brought a smile to their faces, and cheering followed. Contrast requires you and me to work so much harder But contrast also puts you in a strange and precarious position. If everyone says: You should go this way and there’s a writer that says, “Nope, you’re headed into sheep land. This is the way to go”. Now that is going out on a limb. Contrast is scary. It’s much easier to say what everyone else is saying. If you want to start with the hallmark of quality, contrast is where you start. Let’s take an example of contrast Let’s say you’re writing about a subject such as productivity, for example. Now productivity doesn’t bring to mind any sort of rest or sleep does it? Instead the enduring message of productivity has almost always been one of focus and concentration. It’s always been one of working out astounding efficiencies to do more work than ever before. At this point in time, let’s say your article talks about sleep. It talks about taking the weekends off. It even goes on to suggest that you take several months off in a year. You’ve shaken up the force a bit, haven’t you? You’ve created a counter force that may at first seem impossible to defend. Yet, that’s what great writing is about. Conceptually, it stands out and picks a topic that’s contrarian. But not all topics need to be contrarian to have that hallmark, do they? You could write articles on topics that have none of this rebellious nature and still bring out the big guns. This calls for a bit of a roller coaster in your writing An article needs to have a flow so the reader can move forward, but just as important is a counterflow. So let’s say you’re writing about how to “grow a curry leaf tree”, you also need to bring in the counterflow as you’re writing. That counterflow would be a possible glitch in the planting process. It could be a couple of mistakes you’re about to make. To be able to speed ahead, brake and go in a counterflow direction isn’t easy. Some writers do it while creating the material. Others create it later during an edit process. Flow by itself is super boring Try this paragraph for example: We went to the airport, there was no traffic on the highway. We got through check in and immigration in next to no time. And then we sat down to have a beer. So what are you thinking at this point in time? I’ll tell you what. You’re wondering if the story has any purpose. And yet, the moment counterflow comes into play, you’re alert again. Let’s go back to the story. You’ve had your beer, when a policeman walks up with a grim face. That’s drama, that’s contrast. And the hallmark of a great article is the ability to insert contrast into various sections of your article. Case studies can have an up and down. The concept can start out being all in favour of something and then diverge without warning. Now you’ve created contrast and lifts the tempo of your words. Counterflow needs to head back to flow, however Too much counterflow and your reader is turned off. The grim policeman, the spilling of beer on your white shirt, the missing of the flight—and the article seems to be falling right out of the skies. Which is why contrast matters so much. Contrast is about a constantly evolving set of words that get you to slip slide through like—yes—a roller coaster. Up, down, up and down. But contrast is only one hallmark of good writing. The second is a lack of pandering. 2) The second hallmark of great writing is a lack of pandering. Clients often ask me if I write articles with keywords in mind. The answer is no. I never have. I’ve been told I can get ten times the traffic if I pandered to keywords, but frankly I don’t care. The moment you pander, you’re not really writing for yourself Most of the greatest writing is not done for another. Most outstanding writing is done to clear the cobwebs in your own mind. You know this feeling well if you’ve tried to do a bit of a project like writing a report, presentation, or a book. There are a million thoughts floating through your mind and none of them seem to sit well until you put them down on paper. The reason why I wrote a book on the Secret Life of Testimonials wasn’t because a client asked me to do so. I wrote because I had these floating ideas in my head. And when I started writing the book, I expected to complete between 20-30 pages. There was good reason for me to have this pagination estimate. I’d already written a book on testimonials earlier and the first edition stopped quite firmly at 30 pages. Imagine my surprise when I went past 30, onto 50, then over 75 and sailed past 100, before settling at 125 pages. When you pander you lose your soul You stuff keywords into your headlines, write less than interesting opening paragraphs and do things that just don’t resonate with being a writer. And we know this to be true with one simple test. Would you use those same words if you were writing the article back in 1995? Pandering means a compromise that’s not necessarily walking step by step with producing the best possible work. No one is saying you have to be this crazy, independent soul forever All of us end up pandering in some shape of form. The great artist and sculptor, Leonardo da Vinci was known to be a lover of nature and hated war. Yet he created some of the most destructive weapons. And his patron, Cesare Borgia was one of the most hated men in all of Italy. Pandering at some level is almost inevitable, yet Leonardo didn’t stay in pander-land forever. He moved on creating work that was enduring and mostly for him. He didn’t want or expect you to see La Gioconda, better known as the Mona Lisa. He did that for himself, to make himself happy. Galileo stopped pandering. The father of geology, a Scot named James Hutton, refused to pander. Charles Darwin wrote 400 pages of stuff that rocked our world forever. The biggest exposés, the most interesting movies, they all refuse to buckle down and pander even when they know that pandering is profitable. So where’s the happy medium between doing what you love vs. pandering? It’s impossible to tell, but when you create a benchmark for yourself, you can decide whether you have time and the resources to create better work, or just work that’s good enough for the masses. At first you may have no option. You’ve got a mortgage to pay, mouths to feed and life is about meeting those obligations. To go down in flames before starting is not a good strategy. But then as you get a little more comfortable, it’s time to go out on a limb. At Psychotactics, we set a benchmark for ourselves: we wanted to work nine months a year and take three months off. Our income has been almost identical since 2007. We don’t need to double our income, double our clients or do any of that stuff that others find so endearing. This allows us not to pander. We know we can reach our goals easily and still do only the projects that are exciting and rewarding. Pandering is an obstacle we all have to learn to overcome. It applies to life, just as it applies to your writing. You can be enslaved by headlines like “7 Ways to attract clients”. You can stuff keywords into all your content to attract the search engines. But every time you do you’re running your soul on the pander-grater. That’s the second hallmark of great work: the move away from pander-land. Which takes us to our third hallmark of great work “achieving style through cross pollination”. 3) Which takes us to the third element: The gap between style and ability When you first start writing, getting an 800-word article on paper is enough to drive you to devour a tub of ice-cream. In time, however, your brain works out what needs to be done. A combination of writing, learning, resting and confidence bubble up to the point where writing is never exactly a joy, but no longer a frustration. Yet, when you’re done with the writing it seems to have no soul It reads pathetically like the work you see all over the Internet. Yet as Ira Glass, host of “This American Life” says: “The reason we get involved in something is because we have good taste. But there’s a gap. For the first couple of years that you’re making stuff, what you’re making isn’t so good. It has ambition to be good, but it’s not that great. But your taste—your taste is still “killer”. And your taste tells you that what you’re making is kind of a disappointment to you. A lot of people never get past that phase. A lot of people give up. A lot of people quit. And it’s only by going through a volume of work that you can close that gap.” Ira Glass is referring to the gap in your brain But what he doesn’t say in that video is what he and every other great writer or creator knows to be true. That style is about getting worse before you get better. Your work is bad but then turns crappy. The reason why you give up is because you’ve pushed your boundaries and ended in crappy land. And you figure out: well, if I’m going to go from bad to worse, I must have no talent whatsoever. And you’re right Talent isn’t inborn. Talent has to be acquired. You have no talent whatsoever. And that seemingly stupid thing you just did when you pushed your boundaries—well, that just made the gap between your ability and taste so much greater. There’s a reason, of course, why your work goes downhill The brain is stepping outside its comfort zone. When the brain steps out into this frosty land it has to read a lot more. But not just a lot more in your own field. No, who told you that nonsense? Read about how continents were created, how birds took flight, why diamonds should logically never exist. When you read, read many authors, copy many authors. But also push your reading and copying way beyond your immediate field of knowledge. If you’re a designer, put your design books in a safe If you’re an architect, go look for books on gravity. If you’re going to really learn style you have to push up and wide at the same time. You’re going to have to learn your craft, yes, but you’re also going to have to get into other worlds. And there’s a good reason why. Style is an amalgamation of thoughts. You may consider your style to be unique, but every style is simply a melting pot, bubbling slowly and deliberately. A lot of style seeps in when you’re reading, but there’s also a factor of copying The greatest works of our times have involved copying (not plagiarism, but copying) to the point that you become a sort of style-clone. Then when you’ve had your fill of one, you copy someone else—and then a third, fourth and fifth. One day you wake up and you have a style You know this to be true because everyone around you says so. They comment on your unique style. They say it’s so different. And what they’re commenting on isn’t just a look. It’s a culmination of your taste and your skill. A combination of the ideas of the masters that have gone before you. An amalgamation so deep that you feel the style is all your own but know deep down, that it’s come from that cavern of knowledge that’s too deep to go back into. And then just as you’ve reached your pinnacle of taste, you realise you’re not the guru you aspired to be. You’ve climbed one mountain and there before you lie the Himalayas of taste. You have so many mountains more to climb. The gap continues to exist. Let’s summarise, shall we? Contrast is crucial. There must be flow, then counterflow and back to flow again. This is what makes for great content. The lack of pandering is scary but that’s where originality springs forth. Pander if you must, but move away from the evil as quickly as you can. The gap between style and ability is incredibly frustrating, but sooner or later you close that gap enough to be amazing, but never quite at the level you want to achieve. And that eternal gap is what keeps you interested in the game forever. Useful Resources: 1) Why Inspiration Can Be The Key To Winning The Resistance Game 2) The Secret of How To Get Clients To Keep Coming Back Repeatedly 3) Three Unknown Secrets of Riveting Story Telling

No team? No league? No problem say the people in Hamilton supporters group Barton Street Battalion. In anticipation of a new soccer team in Hamilton in a new Canadian professional soccer league, James Hutton has gotten ahead of the curve by helping found Barton Street Battalion. There are many interesting parts to his and their story, but perhaps the most interesting, especially to those that call CanPL a fantasy, is the fact that they have already met with the prospective Hamilton team's ownership. BSB's story is an incredibly unique one on the Canadian soccer supporter landscape.

Has there been a bigger year in Canadian soccer? I think a compelling case could be made that 2015 has been the biggest. Not only did Canada host the Women's World Cup, but there were tons of other notable events with clubs, national teams, and individual players. At times it was difficult to keep track of it all. Here at FTBH we see it is part of our approach to try and support and connect others who are supporting soccer in Canada, and this influenced our approach for the 2015 review. We invited people from across the country to participate by sending us a brief discussion of their 2015 Canadian soccer highlights and a look forward to 2016. The people we contacted ranged from Voyageur friends to coaches, writers, bloggers, and pundits. And what a response! From across the country we received over 20 contributions. Needless to say, we feel incredibly thankful that we have been able to meet and get to know so many great soccer folks and we not only admire them a great deal, but are fortunate to be able to count them as friends. There were a few challenges for this podcast. Keeping the sound even when everyone is recording from different platforms was a bit of a challenge, so I apologize for any inconsistencies. Otherwise, I hope you enjoy everyone's contributions and can feel their passion for soccer in Canada. Here is a list of the contributors in the order that they appear on the podcast. And of course, thanks very much to them all for taking the time. Kamal Hylton, Aaron Neilsen, Bobby McMahon, Zach Lawton, Simon Fudge, Carolyn Duthie, Adam Huber, Nathan Terlesky, Richard Wyatt, Jeff Paulus, Duncan Fletcher, Greyson Knutson, Gavin Day, Jeff Salisbury, Fred Jean-Francois, Tommy Wheeldon, James Hutton, Daniel Squizzato, Mark Hinkley, Steve Sandor, Jon Eden, Mark Dailey, Kevin Laramee, Kristin Knowles, Sam Gregory. (And as a side note, contributions were sent from Vancouver, Edmonton, Calgary, Saskatoon, Winnipeg, Hamilton, Toronto, Ottawa, Montreal, and London, England ... hopefully I didn't miss any there).

It's been quite the summer so far. Busy and exciting and sometimes painful. On the good side, we have had the densest concentration of Canadian team soccer games likely in Canada's history. On the bad side, being so busy trying to travel to these has made it very difficult to do any podcasting. But finally we have put together our 51st episode. It is a long rambling and crazy thing. Here is a list of the different topics we've attempted to discuss: 1) We discuss the Women's World Cup and its aftermath (although we really intend to do a more in depth treatment of this in the future). 2) We recorded a segment in the middle of the Canada vs Jamaica Gold Cup game at the Touchdown Pub in Hamilton. Joining us were Sam Gregory, James Hutton, Richard Wyatt, and Caroline Duthie. We also recorded while dejectedly walking toward the stadium in Hamilton hoping that the Canadian Women's PanAm team would be cathartic. 3) In the aftermath of the women's PanAm game versus Ecuador we had the great fortune of meeting Melsaide Tate (mother of Kadeisha Buchanan), Tina Lawrence (mother of Ashley Lawrence), and Mary Zadorsky (mother of Shelina Zadorsky) and they generously agreed to give their perspective on the game and their daughters' performances. 4) Grant Surridge poses serious questions about Daniel Squizzato followed by Mike Shwanke and Nicky Cottee discussing our Gold Cup prospects vs Costa Rica. 5) Finally Jeff and I summed up our thoughts on Canada's performance in the Gold Cup while waiting to fly back to Saskatchewan. It was a pretty busy few weeks. Hope you enjoy this rambling reliving of some of these experiences.

James Hutton saw the power of natural selection, but he didn’t see how it could eventually, over vast spans of time, mold an animal into something completely different. That would have to wait until Charles Darwin entered the scene over 50 years later.

Cela fait plusieurs semaines qu’un nouvel épisode n’était pas sorti, mais le voici ! Le précédent (hormis le hors-série enregistré pendant l’évènement #PSatCERN et celui sur mon interview par Jean-Michel Abrassart pour Scepticisme Scientifique) était à propos du livre “L’Imposture Scientifique en 10 Leçons” de Michel de Pracontal. Un livre très intéressant pour qui souhaite comprendre un peu mieux comment différencier la science de l’imposture.Aujourd’hui nous allons un peu parler de biologie avec le livre : “Quand les poules auront des dents” de Stephen Jay Gould. Avec ce livre on aborde un certain nombre des essais qu’il a pu écrire au cours de sa carrière à propos de créationnisme, biologie, évolution ou encore démystification d’imposture scientifique.Quand les poules auront des dents - crédit Amazon : http://goo.gl/P4nfPa SommaireQuelques mots sur Stephen Jay GouldLe livre “Quand les poules auront des dents”Un livre qui n’a rien à voirUn livre que j’aimerais lireUne quoteDes plugsUn auteurStephen Jay Gould - crédit goodreads : http://goo.gl/YrqYWqStephen Jay Gould représente pour beaucoup un exemple dans le combat contre l’ignorance, les pseudo-sciences et le créationnisme. La première fois que j’ai entendu parlé de lui, ce fut lors d’un des épisodes de Podcastscience réalisé par Marco. Il devait s’agit de celui sur l’audition chez les vertébrés je crois.Stephen Jay Gould est un scientifique né en 1941 et mort il y a maintenant un peu plus de 10 ans, en mai 2002. Paléonthologue américain, il a été professeur de géologie et d’histoire des sciences à Harvard et il est énormément connu pour la vulgarisation qu’il a fait de la théorie de l’évolution.Stephen Jay Gould est ainsi connu pour au moins deux combats : son travail de vulgarisation sur l’évolution et notamment autour de la théorie qu’il a mis en avant sur les équilibres ponctués et sa volonté de combattre le créationniste et plus particulièrement le dessein intelligent.En ce qui concerne l’évolution il a d’ailleurs beaucoup œuvré dans la critique des visions adaptationistes à outrance que certains biologistes ont eu tendance à appliquer à tout va lorsqu’il était nécessaire de devoir expliquer certains caractères d’espèces. Pierre Kerner et Marco en ont d’ailleurs parlé dans divers épisodes de Podcastscience, que ce soit dans la discussion du premier avec X0chipili ou à propos des œufs de kiwi ou du mystère de l’ornithorynque pour le second.Mais revenons à Stephen Jay Gould. Comme je le disais, un de ses apports à la science fut la mise au point, avec Niels Eldredge en 1972 de la théorie des équilibres ponctués. Théorie selon laquelle les changements évolutifs se produisent sur des temps relativement courts entrecoupés de longues périodes de “calme” évolutif. Cette théorie a d’ailleurs été l’un des sujets de discorde entre lui et l’autre grand évolutionniste de l’époque, Richard Dawkins, qui était plutôt en faveur de la notion de gêne égoïste. Aujourd’hui la théorie de Stephen Jay Gould reste celle envers laquelle le plus de preuves ont été accumulées.Comme tout scientifique, 100% de la communauté n’est pas vouée à sa cause (comme je viens de le dire avec Richard Dawkins) et divers scientifiques critiquent sa théorie ou sa manière d’en parler. Ceci n’enlève rien au travail, félicité par tous et même Richard Dawkins, qu’il a fait pour vulgariser et attirer à la biologie évolutionniste pléthore d’étudiants ayant lu ses ouvrages.Pour ses différents travaux en science et aussi en vulgarisation, Stephen Jay Gould a reçu de nombreux prix comme médaille linnéenne en 1992 remise à des biologistes et zoologistes de renom depuis 1888 par la Linnean Society of London (Thomas Henry Huxley ou Alfred Russel Wallace l’ont reçu par exemple, mais aussi Arthur Smith Woodward dont parle Gould à propos de la supercherie de l’homme de Piltdown), le prix Charles Schuchert en 1975 (remis à une personne de moins de 40 ans ayant réalisé de grands travaux en paléonthologie), la médaille de la Paleontological Society en 2002 ou encore la médaille Darwin-Wallace en 2008 qui n’est remise que tous les cinquante ans par la Linnean Society of London.Je crois que peu de biologistes auront été autant récompensés pour leurs travaux !En ce qui concerne ses œuvres, on peut dire que Stephen Jay Gould fut un écrivain prolifique ! Il écrivit quasiment un ouvrage par an depuis 1977 ! Les plus connus furent ceux qui sont estampillés “réflexions sur l’histoire naturelle” et qui correspondent aux articles parus dans Nature History entre 1974 et 2001. Parmi ses ouvrages on peut notamment retrouver : “Darwin et les grandes énigmes de la vie”, “Le pouce du panda”, “Quand les poules auront des dents”, “Le sourire du flamant rose” ou encore “La foire aux dinosaures”.Un livreAvant-proposIl est important, je pense, d’expliquer tout d’abord, que j’ai toujours plutôt eu un faible pour la physique et les mathématiques. Ce n’est pas que la biologie ne m’ait pas réussi pendant mes années d’études, mais il faut bien faire des choix. Et c’est ainsi plutôt vers les sciences physiques et les mathématiques que j’ai penchées. Je crois que c’est une perception plus grande de justesse peut-être que je percevais à l’époque dans ces sciences qui me semblaient plus “dures”. Ou cette opinion que je viens de donner n’est qu’une perception rétrospective à la lumière de ce que j’ai appris par la suite sur ces diverses matières.La biologie au sens large, je dirais presque les sciences du vivant, n’en demeurent pas moins fascinantes du fait des questions auxquelles elles essayent d’apporter des réponses : quel est l’arbre généalogique de l’Homme, comment s’est construit le vivant, du plus petit organisme au plus grand, du plus complexe au plus simple ? Encore que cette dernière question ne soit peut-être pas la plus pertinente à postériori.Pour revenir à l’ouvrage d’aujourd’hui : si j’ai souhaité le lire, avant d’avoir l’idée d’en faire une revue, c’est parce que j’avais aussi envie d’ouvrir un peu l’horizon de mes connaissances : Il est bon de lire des livres et de savoir que l’on connaît le sujet qui est abordé, mais il est aussi bon de pouvoir découvrir, tout simplement, des choses comme ce que raconte Stephen Jay Gould dans son ouvrage. Et même si il s’agit d’une traduction en français, je pense, tout du moins j’espère, que l’écriture qui lui est propre transparaît suffisamment pour que l’écriture puisse être autant appréciée que le contenu.Quand j’ai ouvert le livre j’ai été un peu déçu au premier abord. J’ai en effet découvert que ce n’était pas le premier de la série. Pour un amateur de SF et de grandes sagas comme celle des Fondations d’Asimov, de Dune d’Herbert ou des Princes d’Ambre de Zelazny, c’était presque une hérésie ou une folie de ma part de commencer au milieu ! Puis finalement j’ai compris que d’une part il s’agissait d’un regroupement de textes plutôt indépendants les uns des autres, et que je n’allais pas attendre d’avoir acheté ceux qui venaient avant pour lire celui-ci, j’était trop pressé de découvrir Stephen Jay Gould et ses écrits. Je m’y suis donc mis.La revueLe livre est organisé en plusieurs parties dont le contenu (plusieurs essais à chaque fois) est regroupé par thème : les noms des parties. Un bon point pour un peu de cohérence. Comme quoi, un peu d’organisation ne fait jamais de mal. Enfin je dis ça mais ne venez jamais voir mon bureau. Ce ne sera pas le mien d’ailleurs.Pour en revenir au livre : la première partie traite de “bizarreries raisonnables”. Ici Stephen Jay Gould nous parle de divers animaux, plus étranges les uns que les autres, pour ne pas dire bizarres. Il nous parle entre autres de la dissymétrie entre les deux sexes pour diverses espèces et des théories parfois les plus farfelues qu’il y a pu avoir sur le fait que pour un certain nombre d’entre elles, les mâles sont bien plus petits que les femelles. On découvre ainsi que certaines espèces dont on croyait les organismes hermaphrodites ne l’étaient pas mais que le mâle s’accrochait à la femelle et perdait quasiment tous ses organismes. Certains diront sauf le plus important : les testicules. On apprend aussi que presque de la même manière, le mâle de la baudroie, nain lui aussi, s’accroche à elle et se fixe de manière définitive à elle. Les systèmes sanguins des deux organismes fusionnent et le mâle devient dépendant de la femelle et en échange de son maintient en vie, lui donne son matériel génétique.Dans cette partie Stephen Jay Gould nous parle aussi des parasites et notamment des ichneumons dont une partie de la croissance se passe au sein d’un hôte dont ils se repaissent. Cet état de fait a beaucoup fait réfléchir les ecclésiastes du 18ème et 19ème siècle : comment un Dieu plein de bonté pouvait créer de telles créatures? Ou alors faut-il plutôt voir là l’amour des parents qui cherchent par tous les moyens à assurer la survivance de leurs progénitures ? Finalement : ne doit-il peut-être y avoir aucune morale dans tout cela, ni aucun message quant à l’éthique ?Dans sa seconde partie, Stephen Jay Gould nous présente un certain nombre de personnes, enfin, surtout de personnalités du monde de la paléontologie. Dans cette partie on en apprend plus sur celui qui fut considéré comme le premier géologue moderne, Sténon. On découvre ainsi comment ses considérations ont abouti aux idées de classifications qui sont aujourd’hui la base d’un certain nombre de spécialités, comme la taxinomie par exemple. On en apprend un peu plus aussi sur le renversement des principes de cause et de conséquence avec la problématique de cause finale et notamment son usage par James Hutton dans son étude de la Terre. Même si ce dernier a utilisé la méthode scientifique pour réaliser ses travaux, il était néanmoins gouverné par ces fameuses causes finales pour diriger ses recherches. On comprend aussi comment Cuvier, au sommet de son art, fut néanmoins éclipsé par Darwin et ses adeptes, malgré une méthode scientifique rigoureuse, parce qu’il était gouverné par des principes créationnistes et catastrophistes. Il reste pourtant l’un de ceux qui mirent en avant la possibilité d’existence d’espèces disparues (une chose impossibles pour les scientifiques de l’époque) et les méthodes d’analyse de fossiles. Il est enfin intéressant d’en apprendre un peu sur cet autre grand naturaliste du 19ème siècle, mais américain celui-là : Agassiz. Pas le tennisman hein. Il a longtemps souhaité montrer que Darwin se trompait et que le créationnisme était la vraie bonne parole. Je vous passe aussi le chapitre sur Lyssenko et Vavilov qui est un bon complément de l’épisode de Podcastscience qu’avait fait Xilrian sur ce premier. Pour ceux qui l’ont écouté c’est un bon complément car plutôt centré sur Vavilov, pour ceux qui ne l’ont pas fait, lisez ce chapitre et écoutez l’épisode ! Ils vont bien ensemble.Dans sa troisième partie Stephen Jay Gould nous parle des choses qu’il cherche à combattre en biologie : l’adaptationisme à outrance et la démystification de croyances biologiques passées. On en apprend ainsi plus sur les mythes autour de la hyène : un croisement entre un chien et un chat pour certains, un animal qui est hermaphrodite, etc ? Stephen Jay Gould discute ensuite d’un point intéressant : est-ce que des animaux disposent de roue ? C’est vrai que selon certains c’est la meilleure forme pour se déplacer ! Très intéressant et drôle comme chapitre! Il continue ensuite par discuter de l’ADN, de sa répétition dans les chromosomes et les éventuelles raisons qui pourrait expliquer ces répétitions. Il aborde ainsi la question de l’ADN égoïste. Tout ceci vous fait penser aux théories de quelqu’un ? Il essaie de la comparer à celle qui dirait qu’il y a plusieurs niveaux d’évolution et que ce n’est pas juste soit au niveau du gène/ADN ou au niveau de l’individu, mais peut-être à ces deux niveaux en même temps et à d’autres aussi. Les deux chapitres suivants de cette partie traitent des aberrations, comme les chevaux possédant plusieurs doigts, ou les “monstres” comme par exemple ces mouches avec des mutations qui leur font pousser des pâtes à la place des antennes. Stephen Jay Gould explique ce qu’ils représentent pour l’évolution et comment ils trouvent leur place dans ce grand processus.Dans sa quatrième partie, l’auteur nous parle d’une enquête qu’il a réalisé sur ce que l’on appelle aujourd’hui la supercherie de Piltdown avec un focus tout particulier sur la participation qu’aurait eu, selon lui, Teilhard de Chardin. Je ne connaissais pas cette histoire de supercherie. Il est intéressant de comprendre comment elle s’est construite et les raisons plus profondes de certains scientifiques anglais d’avoir eux aussi un Homme de quelque chose qui remettrait l’Angleterre au centre du jeu. Il est aussi intéressant de découvrir comment Teilhard de Chardin aurait été impliqué dans cette supercherie, lui qui fut le découvreur de l’Homme de Pékin bien plus tard. On découvre d’ailleurs les éléments qu’amena Stephen Jay Gould à propos de l’implication supposée de Teilhard de Chardin et les réactions provoquées par la suite, par forcément toujours positives … Histoire d’expliquer à ceux qui ne connaîtraient pas ses théories, Stephen Jay Gould prend d’ailleurs le temps de les présenter et montrer quel impact elles ont eu sur la société et la réminiscence que l’on peut percevoir dans 2001 l’odyssée de l’espace par exemple.Dans la cinquième partie, Stephen Jay Gould nous parle des liens entre la science, la politique et la religion. Car l’un des autres combats de l’auteur, était d’arriver à combattre le créationnisme. Il nous parle ainsi du procès de Clarence Darrow et du poids du créationnisme aux États-Unis. On apprend aussi que le flou laissé sur le mot “théorie” aux États-Unis est une des sources classiques qu’utilisent les créationnistes pour semer le trouble sur la Théorie de l’évolution et ce qu’elle est vraiment : non pas une chose qui se doit d’être prouvée, mais un édifice solide sur lequel s’appuie et que consolide pléthore de preuves. Stephen Jay Gould explique d’ailleurs certains des arguments des créationnistes pour remettre en cause cette théorie. Il s’extasie d’ailleurs, si l’on peut dire, du fait que les créationnistes utilisent la théorie des équilibres ponctués qu’il a développé contre lui et l’évolution alors qu’elle ne vient que la compléter ! Stephen Jay Gould continue ensuite en nous expliquant comment les tests de QI et les statistiques ont été utilisés à des fins racistes à l’encontre des juifs notamment aux États-Unis ou comment le recensement a été utilisé comme un outil politique mettant en avant la surreprésentation des aliénés et des malades mentaux chez les populations noires et entre le Nord et le Sud ou entre le centre des villes et leurs périphéries. Certaines conclusions allaient même jusqu’à annoncer que l’esclavage avait été un bienfait pour ces populations …Dans la sixième partie on en apprend un peu plus sur l’extinction et les théories qui ont existé quand à la présentation de la mort comme une chose que l’évolution pourrait combattre. Stephen Jay Gould commence ainsi par un chapitre plutôt drôle : basé sur certaines lois concernant l’augmentation de la taille, ou la diminution des organismes, il est allé jusqu’à proposer une loi identique pour des friandises ! Il est en effet question de l’extinction et de l’apparition des barres Hershey au cours du temps avec l’évolution des prix associés. Cet essai, plutôt amusant, est parsemé d’exemple de la Nature sur la question et c’est assez rafraichissant. Il est d’ailleurs marrant de voir dans le post-scriptum qu’il constate que ses prédictions se sont vues vérifiées et qu’une Grande Exception est aussi apparue ! Comme quoi les paléontologistes savent aussi bien s’amuser. Dans la suite de cette partie Stephen Jay Gould présente une théorie pour expliquer la grande extinction du Crétacé : celle d’un astéroïde qui aurait frappé la Terre, comme en témoigne les niveaux d’iridium découverts dans les strates géologiques tout en mettant en avant que cette hypothèse serait l’un des éléments majeurs, mais pas le seul de l’extinction observée.Dans la dernière partie Stephen Jay Gould nous parle des zèbres. Vous allez me dire que le sujet est bien basique par rapport au reste du livre. Mais ceci n’est qu’apparence, car à la question : “Les zèbres sont-ils blancs avec des rayures noires ou noirs avez des rayures blanches?” il n’y a pas de réponse toute faite. Parce qu’il faut déjà savoir ce qu’est un zèbre ! Derrière la question évidente que cette affirmation soulève, Stephen Jay Gould nous explique ce qu’est la cladistique et comment la question paraît plus ardue à répondre que l’on pourrait croire. Il continue ensuite par nous expliquer ce que sont les rayures, sont-elles blanches ou noires et comment apparaissent-elles ? Et pour répondre à la question : ils sont noirs avec des rayures blanches !En conclusionEn conclusion, que dire sur ce livre ? Déjà : on apprend plein de choses, mais alors plein ! C’est vraiment intéressant, quand, comme moi, on est un peu limite côté biologie et évolution, d’en apprendre tant et de manière si fluide et sans longueur sur des sujets aussi variés : évolution, créationnisme, paléontologie, supercherie, etc.C’est aussi un ouvrage très bien écrit. Il ne s’agit certes pas de la version originale, mais d’une traduction, cependant, de bonne qualité et je pense que l’on entrevoit quand même le style de Stephen Jay Gould dans la narration et sa manière de présenter les faits.Il est important de noter que Michel de Pracontal cite un certain nombre de fois ce livre dans son ouvrage “L’imposture scientifique en 10 leçons”, dont je vous ai parlé de le dernier épisode. Il y a de quoi. L’ouvrage cherche à éclairer et à présenter des faits prouvés par la science qui permettent de remettre en cause certains affirmations fausses qui pourraient être faites contre la théorie de l’évolution.Je dois dire que ce livre m’a donné envie d’en savoir plus sur la théorie de l’évolution, il m’a donné envie de lire plus d’ouvrages de Stephen Jay Gould, des ouvrages de Richard Dawkins et même d’autres qui aborderaient les thèmes chers à Gould.Un livre qui n’a rien à voirContact - crédit goodreads : http://goo.gl/hC9VzO Comme livre qui n’a rien à voir, j’ai décidé de choisir le livre de Carl Sagan : Contact. Carl Sagan est sûrement l’un des scientifiques vulgarisateurs les plus connus. Il est aussi le créateur du SETI ou programme de recherche d’intelligence extra-terrestre. Contact est un livre qui a écrit en 1985 et qui a ensuite été adapté pour le cinéma en 1997 par Robert Zemeckis. On y retrouve notamment Matthew McConaughey et la grande Jodie Foster. On y suit l’histoire d’Ellie Arroway, jeune astronome, dont la vie change radicalement le jour où elle identifie dans les signaux reçus de l’espace ceux d’une intelligence extra-terrestre envoyant le plan de construction d’une machine fantastique qui changera la place de l’Humanité dans le Cosmos. Le film ne suit pas exactement le livre dans tous ces aspects, mais chacun d’entre eux propose une histoire agréable à lire ou à regarder et outre les qualités d’écrivain de Carl Sagan, Jodie Foster propose une interprétation magnifique. C’est bien écrit, intelligent, et cela laisse un souvenir impérissable avec un petit goût de reviens-y. Un livre que j’aimerais lireComment construire une machine à explorer le temps - crédit amazon.fr : http://goo.gl/EaNHTm Aujourd’hui, comme livre à lire j’ai trouvé quelque chose dont le nom est plutôt drôle et accrocheur : “Comment construire une machine à explorer le temps?” de Paul Davies. Ce livre, écrit en 2001, décrit comment la réponse à la question est clairement oui! Et l’auteur nous explique comment est-ce que la physique pourrait nous permettre de visiter le futur et explorer le passé. Afin de ne pas être en reste, il donne même un plan en quatre étapes pour construire cette fameuse machine ! Je pense que ce livre doit être dans la même veine que “The Physics of Star Trek” de Laurence Krauss ou encore “La SF sous les feux de la science” de Roland Lehoucq, drôle, scientifiquement valide et rafraichissant à lire. Et puis mince ! Le voyage dans le temps les amis ! Avec ça je devrais pouvoir passer moins de temps à rédiger ces épisodes et en faire plus. C’est parfait.Quote J’ai un petit faible pour Isaac Asimov, alors je vous propose une citation de ce célèbre écrivain et sceptique :Your assumptions are your windows on the world. Scrub them off every once in a while, or the light won't come in.Isaac AsimovPlugs et liens évoquésTout d’abord, désolé de ne pas avoir sorti d’épisode depuis aussi longtemps. Je l’ai déjà dit, et je vais sûrement encore le dire je pense, mais le temps est précieux et il est difficile d’en trouver. Mais j’y arrive quand même !Je crois que je n’ai pas encore eu l’occasion de citer le podcast de Jean-Michel Abrassart, Scepticisme Scientifique ? Et bien c’est chose faite. Il s’agit d’un podcast très intéressant à écouter si vous souhaitez en savoir un peu plus sur les phénomènes étranges et sur le mouvement sceptique qui tente de clarifier les choses et en donner des visions scientifiques et prosaïques afin de faire infuser la science et non les idées fausses.J’aimerais aussi mentionner le fait que le Dr Éric Simon a un podcast qui reprend les billets qu’il propose sur son blog “Ça se passe là-haut”. À écouter absolument si vous n’avez pas le temps de lire le blog :Le blog http://drericsimon.blogspot.frLe podcast : http://casepasselahaut.podcloud.fr/Page wikipédia de Stephen Jay Gould : http://fr.wikipedia.org/wiki/Stephen_Jay_GouldÉpisode 103 de Podcastscience par Xilrian sur LyssenkoQuelques épisodes de Podcastscience sur l’évolution (je ne les ai pas tous mis!) :Épisode 67 sur l’évolution de l’audition chez les vertébrés par MarcoÉpisode 128 sur l’évolution avec une discussion entre Pierre Kerner et X0chipili Épisode 75 sur l’ornithorynque par MarcoÉpisode 61 sur l’oeuf de kiwi par MarcoLes trois épisodes de Pierre Kerner sur l’arbre du vivant : 49, 50 et 51Et comme quand on parle d’évolution, on ne peut pas ne pas citer Richard Dawkins (d’autant plus que Stephen Jay Gould le fait dans son livre) vous pouvez le retrouver sur :Sa page wikipédia de Richard Dawkins : http://fr.wikipedia.org/wiki/Richard_DawkinsSon compte twitter de Richard Dawkins : @RichardDawkinsConclusionQue vous ayez aimé ou pas, surtout, ne restez pas les bras croisés. Inondez-nous de courrier, de commentaires, de like - ou pas - de tweets, de retweets, de clin d’oeils, de cartouche de silicone, c’est toujours utile pour faire un joint à gauche à droite ou l’oeuvre complète de Isaac Asimov si jamais elle ne vous sert que de litière pour votre animal de compagnie.Vous pouvez ainsi retrouver LisezLaScience sur son site web http://lisezlascience.wordpress.com Vous pouvez aussi me contacter sur twitter sur @LisezLaScience et le podcast est accessible sur podcloud et sur podcastfrance (http://podcastfrance.fr/podcast-lisez-la-science).Vous pouvez aussi m’envoyer des e-mails à lisezlascience@gmail.comVous pouvez d’ailleurs retrouver l’ensemble des livres cités sur la liste goodreads associée à ce podcast sur le compte de LisezLaScience. Les livres seront placés sur des “étagères” spécifiques par épisode et ceux de celui-ci sont sur l’étagère “lls-8”Prochain épisodeOn se retrouve le 02/11 (on sait jamais, je peux peut-être y arriver) pour un nouvel épisode sur Désir d’Infini de Trinh Xuan Thuan.D’ici là bonne quinzaine à toutes et à tous.Les références des livres évoquésQuand les poules auront des dentsISBN : 2757824937 (ISBN13 : 978-2757824931)Auteur : Stephen Jay GouldNombre de pages : 480 pagesDate de parution : 23/05/2011 chez PointsPrix : 10,10 € chez Amazon ou à la FnacDarwin et les grandes énigmes de la vieISBN : 2020069806 (ISBN13 : 978-2020069809)Auteur : Stephen Jay GouldNombre de pages : 299 pagesDate de parution : 01/10/1984 au SeuilPrix : 8,10 € chez Amazon ou à la FnacLe pouce du pandaISBN : 2757846264 (ISBN13 : 978-2757846261)Auteur : Stephen Jay GouldNombre de pages : 400 pagesDate de parution : 09/10/2014 chez PointsPrix : 10,50 € chez Amazon ou à la FnacLe sourire du flamant roseISBN : 2020194163 (ISBN13 : 978-2020194167)Auteur : Stephen Jay GouldNombre de pages : 516 pagesDate de parution : 03/02/2000 au SeuilPrix : 10,70 € chez Amazon ou à la FnacLa foire aux dinosauresISBN : 2020324202 (ISBN13 : 978-2020324205)Auteur : Stephen Jay GouldNombre de pages : 662 pagesDate de parution : 10/09/1997 au SeuilPrix : 10,10 € chez Amazon ou à la FnacContactISBN : 2354081286 (ISBN13 : 978-2354081287)Auteur : Carl SaganNombre de pages : 352 pagesDate de parution : 04/11/2011 chez MnémosPrix : 22,30 € chez Amazon ou à la FnacComment construire une machine à explorer le temps?ISBN : 286883941X (ISBN13 : 978-2868839411)Auteur : Paul DaviesNombre de pages : 119 pagesDate de parution : 29/03/2007 chez EDP SciencesPrix : 14,00 € chez Amazon ou à la Fnac Vous pouvez retrouver la liste des livres dans goodreads à l’adresse suivante : https://www.goodreads.com/review/list/30797714-lisezlascience?shelf=lls-8

Odysseys of one sort or another theme the latest SPL podcast. Our guide, the poet Alasdair Paterson, takes us on a journey from a wry take on Homer's Greece through the Livepool music scene of the 1970s, onwards to post-Soviet Russia, ending in Arcadia. Little wonder Paterson's latest collection is called Elsewhere or Thereabouts (Shearsman). Along the way we welcome guests such as the geologist James Hutton and Paterson's fellow librarian-poet Philip Larkin.

As we conclude this series in modern church history, we examine the intellectual challenges that confronted the church in the late 19th and early 20th centuries.  Perhaps the most obvious of these was the rapid progress of scientific discovery – things like James Hutton’s work in geology (radically redefining the age of the universe) and […]

How is it that a small, poor country in northern Europe became one of the most dynamic centres of Enlightenment thinking? This unit examines the cultural, intellectual and religious characteristics of Scotland in the eighteenth century that led to the emergence of such intellectual pioneers as James Hutton, Joseph Black and William Cullen, and briefly describes their key ideas and findings. This study unit is just one of many that can be found on LearningSpace, part of OpenLearn, a collection of open educational resources from The Open University. Published in ePub 2.0.1 format, some feature such as audio, video and linked PDF are not supported by all ePub readers.

Mr. James Hutton served almost 27 years in the US Army and retired as COL. His most recent position was with the US Department of Veterans Affairs as the Chief Communications Officer for former VA Secretary Wilkie. We get sound bites on news channels. Let's hear whole and concise thoughts.

Mr. James Hutton, former Presidential appointee serving as Assistant Secretary for Public and Intergovernmental Affairs, Department of Veterans Affairs, speaks on the Marine Corps' publicity and public affairs campaign against our hero. https://www.carryonpodcast.com