Podcasts about influencer engagement

The manufacturing industry is undergoing rapid transformation, with automation, AI, and cutting-edge technology redefining how products are made and distributed. Despite these advancements, one challenge remains: gender diversity. Women still hold a disproportionately low number of leadership positions in manufacturing, making stories of female leaders all the more essential. According to a Deloitte report, women make up only 27% of the manufacturing workforce. What does it take to rise in this male-dominated industry, and how can women carve a path in the evolving world of advanced manufacturing?In this episode of DisruptED, host Ron J Stefanski sits down with Rachel Potee, Manager of Brand Experience and Influencer Engagement at leading tire manufacturer Bridgestone Americas. The conversation explores Rachel's career journey, the challenges and opportunities facing women in manufacturing, and how Bridgestone is innovating in a rapidly changing landscape.Key takeaways from the conversation:Breaking Barriers in a Male-Dominated Industry: Rachel shares her experiences navigating motorsports communications and making her mark in manufacturing leadership.The Future of Manufacturing & Sustainability: Insights into Bridgestone's approach to circularity, sustainability, and next-generation tire technology.Building Brand Experience in a Digital World: The evolving role of marketing in creating immersive brand experiences both online and in-person.Rachel Potee is a strategic marketing leader with over a decade of experience managing brand communications for top global companies, including Bridgestone, Microsoft, and Samsung. She specializes in brand storytelling, influencer engagement, and experiential marketing, helping businesses break through industry noise with insight-driven campaigns. Currently, as Manager of Brand Experience at Bridgestone Americas, she focuses on building immersive consumer connections and shaping the company's marketing strategy in the evolving world of advanced manufacturing.

In this FDE+ episode, Tom Erb- President of Tallann Resources shares vital insights, from the importance of a winning mindset and how to stand out with effective messaging, to the power of persistence in reaching prospects. We'll explore his MVP acronym—Messaging, Volume, and Persistence—and break down essential sales mindsets like Performance, Value, Long Game, and Mastery. Tom also provides actionable tips on honing your sales skills, leveraging tools like AI assistants, and the critical role of performance management. Whether you're struggling with prospecting or looking to refine your value proposition, this episode has you covered. Stick around for a masterclass on building a robust personal and company brand, effective networking, and the ultimate goal of minimizing cold calls through strategic relationship-building. Plus, don't miss out on Tom's exclusive sales goal planning worksheet! So grab your headphones, settle in, and get ready for an enlightening journey to sales excellence!___________________Follow Tom on LinkedIn: LinkedIn | Tom ErbWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Send us a textInnovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility.In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies.Listen and learn in this episode!Key takeaways from this episode:Influencer Seeding and Gifting Strategy: Jordan explains the importance of influencer seeding and gifting as a strategy to enhance reach and engagement, especially during events like Black Friday.Challenges with Influencer Gifting: Acknowledges that a common issue with influencer gifting is that many influencers do not post the gifts they receive.Influencer Selection Tools: Introduces tools like Social Snowball and Join Brands. Social Snowball's AI-powered tool is highly recommended for identifying suitable influencers for gifting and seeding.Gifting Strategy and TikTok Shop: Emphasizes a strategy involving influencers purchasing products from TikTok shop, with the option to reimburse them later to stimulate revenue on the platform.Innovative Use of Refundnel: Explains how Refundnel gamifies influencer engagement by offering a pay per impression incentive, boosting influencer motivation and resulting in higher post visibility.Seamless Workflow with Refundnel: Refundnel's direct checkout integration with Shopify simplifies the process of sending out gifts by automatically creating a gifting order.Post-Engagement Follow-up: Encourages follow-up with influencers to invite them into ongoing affiliate partnerships and offering better incentives based on their performance.Gamification of Influencer Engagement: Suggests creating a competitive atmosphere among influencers with gamified incentives for achieving high sales or engagement numbers.Use of Communication Platforms: Recommends using platforms like WhatsApp or Discord to manage and engage influencer groups effectively.Recommended Tools/Apps:Refunnel: https://www.refunnel.com/ Joinbrands: https://joinbrands.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Innovative social media and marketing strategies are transforming the mortgage industry landscape. By leveraging platforms like Instagram, TikTok, and LinkedIn, mortgage professionals can connect with clients in creative and engaging ways. These strategies not only enhance visibility and brand awareness but also foster meaningful relationships and drive business growth in the competitive mortgage market.  Alec Hanson is the CMO of LoanDepot, a contemporary leader in the mortgage industry. With a passion for impactful work, Alec helps Americans achieve the dream of homeownership through innovative branding, marketing, and social media strategies. He understands today's consumers want self-educated experiences with control over their journey. Today, Alec shares his transformational approach for authentically engaging customers in the modern digital world. Stay tuned! Resources loanDepot's Website Alec Hanson's Website Alec Hanson on Facebook Alec Hanson on LinkedIn Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer by Alec Hanson on Amazon

This is Danny Nathani, Chief Brand Officer at Sharekhan, with over 15 years of experience working in both, Brand Planning and Account Management across businesses and industries, he shares business and marketing insights never shared before. He is one of the few who has done both account management and brand planning roles in his agency tenure. For the past 6 years he has been heading the brand at Sharekhan and is proud to have rolled out a new campaign called #TohMarketMeinMatAa A guy who believes that building a brand is the best moat any business can have - is here to chat with us about his campaign and all his views on marketing in today's hyper messaging-volume era. In this episode he shares remarkable marketing and branding advice that entrepreneurs can follow and achieve great success. Hope you like the conversation just as much as we did. Leave us a like, subscribe to the channel, and comment who we should bring next. __ In this episode: Intro // 00:00 Impact of Content Creators in Finance // 1:35 Marketing Challenges and Compliance // 4:05 Sherkhan's Core Values and History // 7:13 Experimentation in Marketing //11:03 The Truth Campaign // 12:07 Influencer Engagement and Campaign Intent // 14:07 Hard-Hitting Approach and Brand Perception // 15:01 Customer Reception and Comments // 17:21 Market Penetration and User Behavior // 18:21 Factors for Successful Trading //26:54 Personal Background and Work History of Danny // 30:00 Danny's Early Career and Learning // 31:27 Decision to Enter Marketing // 36:11 Marketing Career and Brand Building // 40:28 Changes in Marketing Over Time // 42:26 Avoiding Mistakes in Marketing // 43:00 Understanding Truth and Self-Reflection // 43:47 Disruption in Advertising Agencies // 45:02 Importance of Depth in Agency Models // 48:09 Campaign Planning and Execution // 49:00 Transactional vs. Emotional Campaigns // 49:14 Consideration of Media Budgets // 50:35 Relatability of Stories in Advertising // 51:15 Depth in Understanding Products // 51:48 Innovate advertising approaches // 52:23 Investment Strategies and Stock Management // 54:11 Innovation in Product Launch // 55:10 Brand Campaign challenges // 56:04 Creative Design and Media Strategy // 57:13 Importance of decision-making in Marketing // 58:15 Data vs. Gut // 1:03:59 Media Strategy for Campaigns // 1:04:39 Analyzing Brand Campaigns // 1:06:25 Impact of Brand Campaign on Audience Perception // 1:09:30 Future of Sher Khan // 1:10:30 Addressing Casual Traders // 1:12:22 Market Education for Newcomers // 1:13:26 Closing Remarks // 1:14:41 __ // Let's Connect If you're the Instagram type, https://instagram.com/storieswithrusty If you're the Twitter type, https://twitter.com/rustystories __ // Let's Connect If you're the Instagram type, https://instagram.com/storieswithrusty If you're the Twitter type, https://twitter.com/rustystories

At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand's presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation. During this Retail Remix episode, we go back to a panel of marketing leaders who shared their unique approaches to social media marketing and advertising. They discussed how they take a full-funnel approach on platforms like Meta, Google, TikTok and Pinterest, and the importance of authentic user-generated content and influencer marketing. Tune in to learn: Why more organic and “raw” content is more effective than traditional, glossy advertising; Why TikTok is a dynamic platform for experimentation; and How to be agile in testing new content and advertising approaches on different platforms.  RELATED LINKS Learn more about Pacsun, HEALTH-ADE, and Sundays here! Learn more about RICE 2024. Read more about social commerce trends on Retail TouchPoints. 2023 Retail Strategy & Planning Series On-DemandAccess a week's worth of content from our friends at Salesforce, Akeneo, Cloudinary and more…all in one click. Watch the 2023 Retail Strategy & Planning Series on-demand today!

In this episode of Ventures, my guest Mike Sorgenfrei (https://www.linkedin.com/in/msorgenfrei/) and I discuss his web3 startup, Encore (https://encore.fans). We talk about its origin story, where Encore fits in the marketing software stack for an athlete/influencer, self-sovereign identity for fans, how Verified Credentials are being used, how to build a profile of a fan by allowing them to opt-in their data directly, and the entrepreneurial journey that Mike and his team have taken to get a web3 startup off the ground. Visit https://satchel.works/@wclittle/ventures-episode-115 for detailed notes and links to resources (videos, articles, etc…) mentioned. You can watch this episode via video here.  1:19 - Setup for the episode, enjoying hearing web3 entrepreneurial stories and learning about practical applications and startups in the space.1:37 - Mike's background and story into Web3 and starting Encore4:16 - The Encore origin story and more details.7:19 - What is a Verified Credential? For homework, see: https://tykn.tech/verifiable-credentials/ 8:30 - Verified Credential as matching centralized data to web3 data9:08 - How is Encore using Verified Credentials? 10:40 - If I'm on Katy Perry's staff (hypothetically speaking), how am I using Encore? Where is the data? How is it used?13:29 - Where does Encore fit in the software stack of someone working with an influencer? With a fan?16:25 - Will Encore be an app on a fan's phone? Or integrated into an influencer / athlete's app?17:00 - Right out of the gate, what apps would I have on my phone that would have Encore? What is Encore's go-to-market strategy?17:57 - If an influencer doesn't have their own website or app, they can use their own page on Encore.18:27 - What does the Encore roadmap look like over the next year?20:33 - As a superfan of some athlete, what are examples of the kinds of perks I would be receiving by engaging with Encore?23:35 - How have college athletes connected with their fans before Encore?26:03 - Extending Encore to podcasters and other influencers over time28:16 - What are Mike's reflections and commentary on the Web3 space in general?31:38 - Learn more about Encore at https://encore.fans and @encore_fans on all the socials. 

I promised a follow up on influencer marketing! So today I wanna talk about the FUN stuff…I'm sharing FIVE wildly successful influencer engagement ideas with you to try out in your own business. Because you don't want to waste money…just randomly asking influencers to post every now and again. You wanna make sure you are making the most out of it and seeing people lining up to work with you. Get your captions delivered to you every month, sign up here: https://www.hayleyhilton.com/offers/vfokSLSw

Melissa Schiffbauer is a faith-based content creator, also known as unmistakablymelissa on Instagram. During the pandemic, she realized an opportunity to share her Bible thoughts on Instagram. Her first reel on the Biblical truth on hell received 100,000 views in two days. Now, she uses her social media platform to share Bible truths and address the misconceptions we have on the character of God, what happens to the lost, and whether God gives us free will or not...you know the hot topics.On this episode, Melissa chats about what influenced her to quit her job to create faith-based content full time, the common belief we have about being qualified to fulfill our calling, and the lessons she's' learned through her life and the community of people around her. Resources recommended by Melissa:Free Bible Study materials truth link.orgFollow Melissa on Instagram @unmistakablymelissa and check out her website www.thebiblegirl.comMentioned in this episode:"For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future." (Jeremiah 29:11)Listen to the Season 1 & 2 music playlist curated by the guests on Spotify hereYour feedback will help us improve each episode. Please fill out the Listener Survey and share your positive or negative thoughts on the podcast. Follow us on Instagram @hustledifferentlyMusic by Patrick Patrikios

When it comes to influencer marketing on social media, Micro-Creators generate consistently high engagement rates, while celebrity Creators are better for reach and brand awareness. Listen to the briefing to learn how to measure an influencer's level of engagement with their audience. See acast.com/privacy for privacy and opt-out information.

What’s the sexiest medical device you can think of? I recently discovered that eyeglasses are technically considered a medical device. And that puts them squarely in the crosshairs of style and fashion. Marissa Cundiff is the vice-president of marketing for Kenmark Eyewear, a manufacturer that supplies some of the most recognizable sunglass and eyeglass collections in the world. Vera Wang. Lilly Pulitzer. Gemma Styles and the list goes on. They do both their own brands and collaborations like all of those. They have a direct to consumer play in Baxter & Bonnie, but mostly sell through eyeglass retailers. That sets them up to have an interesting approach to influencer marketing. Yes, they have the big celebrity product lines, so that’s one segment. They gift eyewear to micro and nano influencers which is another. They also participate in some paid partnerships with mid-tier and mega influencers which is a third. But since they primarily sell via channels—they’re mainly a B2B brand—they use the influencer content to supply their retail partners with inspiration, as well as to create awareness that might lead to sales. Marisssa and I caught up recently to dive into her and Kenmark’s experiences, learnings and approach to influencer marketing. They seem to have carved out their own pathway to leverage influencers in effective ways for them, rather than following the industry trends and hype. And it’s working for them. Learn more about your ad choices. Visit megaphone.fm/adchoices

“In Q1  of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD“We make sure and pick influencers who are aligned with  our product and our target market.” Ashton Marshall #DTCPOD“At the end of the day, you need to create trust. That's the only way people are going to buy it from you.” Ashton Marshall #DTCPOD“Our Facebook group has about 2 million people in it. The reason it works so well is that the people in that group post content about their interests and support each other.” Ashton Marshall #DTCPOD“People miss out on many opportunities because they aren't as open-minded. If something doesn't work once, give it another shot in a more optimistic way.” Ashton Marshall #DTCPODWe Speak About:[00:55] About Ashton and Mindful Health[05:10] Affiliate vs Influencer marketing[06:45] Growing brands and engaging audiences[11:20] Ashton learning and using influencer marketing[16:35 How Mindful Health drives results[18:05] Utilizing content to boost results[20:35] Ashton’s Facebook group with 2 million users[27:00] Remaining optimistic with your brand[28:10] What’s next for Mindful HealthWhen used right, influencers can 7x your revenue. Ashton Marshall, Affiliate Manager of Mindful Health, joins the POD to talk about the differences as well as the benefits of influencer marketing and working with creators. Mindful Health focuses on internal and external wellness, acquiring brands to promote and achieve their mission. In the podcast, Ashton not only discusses the benefits of influencers but also the benefits of a good affiliate strategy.Affiliate and Influencers are two different things that are often confused, but affiliate generally encompasses email and traffic. It is a lot easier to gauge specific traffic from affiliates, rather than through using influencers, and understand how much revenue can be generated. But when you combine spend with gut and analytics, influencer marketing can be much more lucrative than affiliate marketing sometimes.Influencer Marketing has shown to be a necessary strategy for Mindful Health. In the past, Ashton had little success working with influencers to grow the brand, especially Instagram. Using Trend has helped Ashton and Mindful Health with achieving more success with influencer marketing. Trend pre-vets influencers for brands. Pre-vetted influencers on Trend create better content and have more to offer to brands. This was key in Ashton's success with Trend. It is also important to understand and know your audience so that you can properly get the message across to them. Stay tuned as Ashton shares his experience as an affiliate manager and working with influencers for Mindful Health and how it has helped the brand growIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mindful Health’s website: https://mindfulhealthlife.com/Mindful Health on Twitter: https://twitter.com/mindfulhealth

Sharon is an Influencer Engagement Manager by day for some of South Africa's top baby and childcare brands and a content creator for Kween B by night! Mom of 2, Sharon, has been a content creator for 12 years and has been involved in the online growth and development of some of South Africa's most recognized and loved brands. You can follow her journey on www.kweenb.co.za.

Kelly Howard had big dreams of career success, and graduating in the middle of our last economic crisis in 2008 didn't stop her. She hustled as hard as she could to find a PR job in the middle of the Great Recession, and it was all up from there. After working her way up in the industry, she got the opportunity of a lifetime: her boss offered her the chance to acquire the agency she worked at, Post+Beam, and Kelly said yes. After a successful rebrand, Kelly has built EightSixtySouth into one of LA's premier strategic communications and PR firms. They serve clients across multiple verticals: Strategy, Public Relations, Digital and Influencer Engagement, Social Media, Copywriting and Events. They've worked with a diverse roster of clients across the fashion, beauty & lifestyle industries, developing multi-faceted, impactful strategies while still focusing on data-driven results. Their expertise includes working with large, national brands such as W Hotels and Men’s Fitness, to boutique brands like The Beach People and Lokai. Kelly chats with us about the huge leaps she's taken in her career, even when it was scary AF. She also shares the best ways to measure your business's PR ROI, and gives invaluable advice to people looking to break into the industry. 00:02:30: What's Kelly's job and where does she work? 00:04:15: What is PR, anyway? How does it differ from advertising and marketing? 00:11:20: What has Kelly's career trajectory looked like? 00:21:37: What services does a PR firm like EightSixtySouth usually offer? 00:32:45: What are some of Kelly's favorite PR success stories? 00:36:40: How does a PR firm successfully pivot as new technologies and platforms become more popular? 00:42:30: Business owners, listen up: Kelly provides invaluable pitching tips to editors and decision-makers. 00:45:54: How do PR firms measure success? 00:50:00: What are the rewards and challenges of Kelly's job? 00:57:44: Back to the Future: what advice would Kelly give to her younger self 01:03:10: Recent grads, listen up: Kelly gives you a roadmap of how to land your dream job, even in an economic crisis. 01:10:31: Lightning Round

In this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands.With SplitBase’s experience in landing page optimization, Jay and Ramon join forces with Raphael to discuss how brands can get even more for their influencer marketing efforts using personas.One-to-one marketing, or at least the idea of it, has become increasingly important as consumers have become tired of catch-all traditional advertising. Thus, brands have turned to user-generated content to break through stale advertising.How do you dial in your marketing efforts even more?By segmenting consumers into personas, and using that user-generated content to create an even push to the one-to-one marketing consumers are asking for.We’ll discuss why traditional product pages aren’t the best place to send audiences and offer some suggested tools you can use to improve your conversion rate. We’ll also dive into why brands need to continue to optimize and how not doing so could result in you missing your maximum potential ROI.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.If you are interested in using the tools that Raphael mentioned during the podcast, here are the links:Unbounce: https://unbounce.com/Instapage: https://instapage.com/Shogun (Shopify app): https://apps.shopify.com/shogunFor more information on Raphael's company, SplitBase, visit: https://splitbase.com/

In this episode, Jay and Ramon discuss how to create a strong relationship between brands and influencers.Most brands try to persuade influencers to join their campaign through wither brand recognition or by paying them. But does that really create an authentic relationship?When brands do influencer marketing this way, they end up spending a ton of money and time trying to convince influencers and creators to produce content for them.But there has to be a better way to get brands the creators they need and have creators enjoy working on a project for a brand.Enter the influencer network.We’ll discuss how influencer networks can help brands create authentic relationships with creators without having to waste time and money in outreach. We’ll also argue how networks are actually better than databases for everything from relationship management to the actual vetting process.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.

Eighteen-year-old Lily Cozad had no idea she was involved in influencer marketing when she and her college friend started a T-shirt business out of their dorm rooms, but that was when she learned first-hand that people trust people more than ads. Today, as influencer marketing coordinator at Kodiak Cakes, Lily focuses on cultivating personal relationships with her influencers — members of the Kodiak Den — in order to accurately assess whether Kodiak Cakes wants to work with them and to reinforce authentic partnerships.So mix up some Kodiak pancake mix, fire up the stove-top, and listen to this mini-episode filled with influencer-brand relationship advice for an effective social strategy.

James shares ways influencers can talk about low engagement rates, plus the difference between influencers and content creators. He also discusses how brands can tell if influencer marketing is relevant to their industries.

‘Twas the week of Boris Johnson and Carrie Symonds' sofa row, the ‘tube pusher' is charged with attempted murder and the president of Colombia warns against the hypocrisy of the “woke who do coke”. Dolly's obsessed with Pink Gin Lady - her new summer meme - and Pandora's perturbed by Charmin's industrial-sized ‘Forever Roll' for millennials (do we hate shopping for basic sanitation? Or do we just shit more?) In this week's ep we discuss the #sponcon leak that blew up the internet - after the ‘pitch deck' for New York influencer and Goop Partnership Director, Marissa Casey Fuchs, was leaked to The Atlantic. Does she deserve the white hot wrath of the Internet? And what does this incident tell us about the celebrification of everyone, schadenfreude and our consumer obsession with free shit? Also today, a new survey has revealed that 72% of Brits ‘recoil' when they hear another Brit abroad. NB: if we hear you on our holiday, we *will* hide behind a pot plant.E-mail thehighlowshow@gmail.comTweet @thehighlowshow LinksEasy on Netflix Booksmart Evvie Drake Starts Over, by Linda Holmes You Accomplished Something Great. So Now What? A. C. Shilton on ‘Arrival Fallacy', for The New York Times https://www.nytimes.com/2019/05/28/smarter-living/you-accomplished-something-great-so-now-what.amp.htmlWhy Going To Bed By 10pm is The Secret To A Happy, Healthy Life, by India Knight for The Sunday Times Magazine https://www.thetimes.co.uk/article/why-going-to-bed-by-10pm-is-the-secret-to-a-happy-healthy-life-qp69kkmxzThe Case For Re-Defining Fertility, by Anna Louie Sussman for The New Yorker https://www.newyorker.com/culture/annals-of-inquiry/the-case-for-social-infertility/ampThe Rise and Fall of Babe.Net, by Allison P. Davies for The Cut https://www.thecut.com/2019/06/babe-net-aziz-ansari-date-rise-and-fall.htmlWelcome to the Era of Branded Engagements, by Taylor Lorenz for The Atlantic https://www.theatlantic.com/amp/article/592141/Why 200K People Couldn't Look Away From This Influencer's Viral Engagement Stunt, by Cait Munro for Refinery 29 https://www.refinery29.com/amp/en-gb/2019/06/236248/marissa-fuchs-engagement-proposal-instagram-influencer-viral-responseBrene Brown on Russell Brand https://player.fm/series/under-the-skin-with-russell-brand-1504231/ep-85-vulnerability-and-power-with-brene-brownFortunately With Fi And Jane https://www.bbc.co.uk/sounds/play/p07dstjl See acast.com/privacy for privacy and opt-out information.

Marketing Strategies Revealed in this Episode: How to approach Strategies for engaging influencers Affordable PR tips Tools for PR and influencer engagement  

On this episode I give my POV on how to approach working with micro influencers. You can’t punt and you need to put in the work.

Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers. Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.

Jason Eng works at IBM on Developer Communications and Influencer Engagement. He previously worked at Sony for over 10 years. He has clear beliefs in the way he uses social media and is one of the most engaging guests to join the podcast in recent weeks. It also turns out that he met host Chris Barrows - in 2015 - before Chris even knew it!  Hear his story on this week's episode. And of course, Why Does He Social?!  Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, or Google  Follow at @WhyISocial. Connect with Jason on Twitter and LinkedIn.  If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  Interested in being a part of the Why I Social family? Why I Social is currently considering sponsors - inquire at @WhyISocial@gmail.com for additional information.   

An interview with digital thought leadership strategist Andrea Learned known for her work in climate change and sustainability, and Stephanie Stuckey Benfield Chief Resiliance Officer at the Mayor's office in the city of Atlanta. Discussion focuses on the importance of social media and influencer marketing in environmental campaigns

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Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space. Following is  brief abridged version of what I cover in the podcast: In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that […]

Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space. Following is  brief abridged version of what I cover in the podcast: In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that […]

Are you utilizing influencers as part of your digital marketing strategy?  Are you curious how you would even go about finding an influencer to partner with your brand or business? Discovering the right influencers for your brand and fostering a relationship with them is an art. This week on the Social Media Social Hour podcast, I […] The post The Six Stages of Influencer Engagement with Ian Cleary appeared first on Casual Fridays.

Minter Dialogue Episode #77 -- This interview, recorded on October 11, 2013, is with Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. Joe presented at this year's Hub Forum in Paris. I took the chance to record this conversation on the fly. Lots of interesting insights and talking points with regard to the whole area of influence marketing. Sincerely, hope you'll enjoy the show.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)