Podcasts about Brand Building

On today's episode, Eitan Koter sits down with Dave Behar, founder and CEO of ION.Dave has spent years building brands, launching companies, and helping others grow. He was part of the original Hotmail team, helped take it to millions of users, and worked with big names like Adidas, Powerbar, and the Pac-12. Now at ION, he's helping companies get their content out through hyper-local and digital distribution.In this conversation, Dave explains why having a strong brand is still at the core of growth, even with all the new tech tools. It's not just about getting attention but about building trust and giving customers a reason to stick around.They talk about how short-form content can turn quick attention into real action, why it's smart to give your customers choices instead of just one offer, and how founders should build room to adjust as they go.Dave also shares stories from the early Hotmail days, how sports partnerships helped grow their user base, and why having fun in business matters more than people think.If you're a founder, marketer, or anyone building something right now, this one's for you. You'll walk away with simple ideas you can actually apply.Let's get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Dave Behar, Founder, CEO & Chief Executive Athlete at ION NetworkDave Behar's LinkedIn | ION NetworkWatch the full Youtube video here:https://youtu.be/BnbQucQI2_sTakeaways:Collaboration is key to achieving business success.The concept of 'chief executive athletes' emphasizes a winning mindset.Digital tools are leveling the marketing playing field.

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

Show NotesGuest: Chris Vance, CEO of Playground SessionsWebsite: playgroundsessions.comSocials:InstagramTikTokThreadsKey topics:Chris's journey from corporate to entrepreneurshipHow Playground Sessions revolutionizes music learningBuilding a global brand with strong retention ratesMarketing strategies: SEO, app store optimization, PR, and influencer collaborationsImportance of balance, personal growth, and lifelong learningThe evolving world of digital piano learning and gamificationChris's best advice: Stay focused, learn deeply, and lead with integrityConnect with Chris: LinkedInCheck out Playground Sessions: playgroundsessions.comKey Questions(00:59) How did you end up where you are today?(04:12)  Who is your ideal avatar nowadays?(05:31) So do schools utilize you guys as well?(06:24) Is it just piano or do you have other instruments, too?(06:35)  How do you get in front of your customers?(09:20) Do you do anything for referrals?(10:40) You mentioned a goal being expanding to other instruments like guitar Are there any other big goals that you have in the next year or two?(12:33) What do you feel is your number one roadblock from reaching that? Is it just customer retention or do you think it's more?(14:20) Can you talk to us a little bit about bootstrapping and scaling and some lessons that you've learned along the way?(17:14) How has it been for you to intersect, combine your music and the technology and your community all together?(19:30) Can you walk us through? I want to learn how to play. I have a keyboard, piano. I get your app, then what? How does it work?(22:36) What's the best advice that you have ever been given, that you've ever received?(25:47)  What's the best advice you have ever given?(30:35) Is there something that we haven't touched on yet that you did want to talk about?(31:42) How do you manage or balance your time?(33:37)  Where can we learn about you and what you do?Chris Vanceplaygroundsessions.comhttps://www.instagram.com/playgroundsessions/profilecard/?igsh=d3p1dGpjbWFla3Bphttps://www.tiktok.com/@playgroundsessions?_t=8qxYEpPo5nD&_r=1https://www.threads.net/@playgroundsessionsVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

Subscribe to DTC Newsletter - https://dtcnews.link/signupTrevor Zacny from Shiti Coolers joins the DTC Podcast to share how he and his brothers transformed a napkin joke into a viral sticker business, and then into the world's first party cooler brand. This episode dives deep into humor-led branding, event-based growth, and the transition from parody to premium product.Shiticoolers.comYou'll learn:Why humor can be a powerful differentiator in product categories saturated with status and performance brandsHow Shiti Coolers went from $0 to $320K in sticker sales in year oneHow events like NASCAR and country music festivals became revenue powerhousesThe importance of maintaining product quality in a humor-first brandBuilding community through social, SMS, and in-person eventsLessons on cash flow, capital allocation, and surviving growing painsWhy storytelling and founder-led content is their next big opportunityIf you're thinking about growing a lifestyle brand, building a loyal following, or just want to learn how to make funny marketing actually drive revenue, this one's for you.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - How Shiti Coolers Made $320K from Stickers02:00 - From Festival Joke to Full Lifestyle Brand05:00 - Launching the First Party Cooler07:00 - Lessons from the First Cooler Launch10:00 - Balancing Humor and Product Quality12:00 - Competing with Yeti Without Copying It15:00 - Building the Community Through Events and Social17:00 - In-Person Events vs. Paid Media Growth20:00 - Collaborations with Kid Rock, Realtree, and Bill Murray23:00 - Navigating Tariffs and Global Manufacturing25:00 - Working with Family as Co-Founders27:00 - Hitting a Cash Wall and Finding Strategic Investors30:00 - How They Choose the Right Events32:00 - Storytelling as a Growth Opportunity34:00 - Wholesale, Seasonality, and Global Expansion PlansHashtags#shiticoolers#dtcpodcast#founderstory#ecommercebranding#lifestylebrand#productlaunch#d2cmarketing#familybusiness#retailstrategy#tariffs#brandcommunity#humorinmarketing#eventmarketing#wholesalestrategy#coolerbrand Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25 of season 5, Anna Nadeina talks with Benedikt, co-founder of Jamie, an AI meeting assistant. --------------Episode's Chapters---------------- 00:00 - Benedict's Background and Early Ventures 03:06 - The Birth of Jamie: Idea and Validation 07:33 - Growth Strategies and Challenges 21:00 - The Challenge of Marketing a Versatile Product 22:07 - SEO Strategies and Ranking Tips 25:19 - Social Media and Brand Building 27:04 - Launching a Podcast: Purpose and Challenges 31:38 - AI Tools and Productivity Hacks 36:32 - Biggest Wins, Failures, and Final Thoughts Benedikt - https://www.linkedin.com/in/boeringer/ Jamie - https://www.meetjamie.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Ted speaks with Paul Kropp of Bakes & Kropp. From navigating the depths of a recession to the pinnacles of the luxury cabinetry market, Ted and Paul recount the genesis and evolution of his partnership at Bakes & Kropp. Their story is one of synergy, born from shared ambition and forged through the trials of building a brand. Inspired by European travels and architectural marvels, they strategized their expansion, meticulously ensuring consistent excellence across each showroom. Beyond physical locations, their focus extended to cultivating a confident sales team through rigorous training. Through anecdotes of unique, handcrafted projects, they highlight the cornerstone of their success: enduring client relationships. Confronting the headwinds of European competition, their narrative underscores the constant need for innovation and a clearly articulated value proposition in the ever-evolving landscape of luxury design.TOPICS DISCUSSED01:10 The Birth of Bakes and Kropp: A Partnership Formed02:45 Navigating Business During a Recession06:35 Challenges of Expansion and Consistency09:30 Building a Brand: From Product to Identity10:35 Synergy in Business: The Power of Partnership12:45 Building a Confident Sales Culture and Training New Team Members for Success15:45 Working with High End Clients17:30 Unique Projects and Client Relationships22:15 Marketing and Brand Building in a Competitive Landscape24:45 Innovating and Adapting to Market Changes31:00 Value Proposition Against European Competition CONNECT WITH GUESTBakes & KroppWebsiteLinkedInInstagramKEY QUOTES FROM EPISODE"You learn a lot during tough times.""Good people are key to maintaining consistency.""You have to have that winning attitude."

In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into the importance of brand tracking and creative marketing in today's performance-driven landscape. To help them dive into this topic, they host Connor Archbold and Matthew Herbert, co-founders and co-CEOs of Tracksuit.Together they discuss the evolution of performance marketing, the impact of cookie deprecation on measurement, and the necessity of connecting brand and performance marketing. The episode highlights the importance of education on marketing effectiveness principles and the shift toward long-term brand building in the industry and so much more. This is an episode you do not want to miss!Enjoy the show.Our GuestsConnor Archbold, Co-Founder and Co-CEO, Tracksuithttps://www.linkedin.com/in/connor-archbold/ Matt Herbert, Co-Founder and Co-CEO, Tracksuithttps://www.linkedin.com/in/herbertmattj/ Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction to Brand Tracking and Creative Marketing03:08 - The Evolution of Performance Marketing06:02 - Founders' Journey: From Law to Brand Tracking09:04 - The Impact of Cookie Deprecation on Measurement12:07 - Connecting Brand and Performance Marketing14:54 - The Role of Awareness in Brand Success17:55 - The Importance of Creative in Marketing20:59 - Building Brand Awareness as a Startup24:09 - Navigating Investor Expectations in Marketing26:52 - The Shift Towards Long-Term Brand Building30:09 - Marketing Effectiveness Principles and Their Relevance32:46 - The Future of Marketing: Creativity and Technology36:09 - The Awareness Advantage: Insights from Reports48:07 - The Importance of Brand Awareness54:54 - Nike's Brand Strategy and Market Positioning01:00:52 - The Role of Emotion in Advertising01:06:04 - The Cost of Dull Advertising01:16:04 - Aligning Brand Strategy with Investor Expectations

LSG Texas High School Football Coaches Show Season 10 - Episode 3 The AUTHORITY on Texas High School Football! ™ ]Your Weekly Coaches Show = PROMOTION, BRAND BUILDING & EXTRA FUNDS for your team! In this episode of The Texas High School Football Coaches Show, host Chris Doelle interviews Coach Mark Bell, offering insights into his […]

LSG Texas High School Football Coaches Show Season 10 - Episode 3 The AUTHORITY on Texas High School Football! ™ ]Your Weekly Coaches Show = PROMOTION, BRAND BUILDING & EXTRA FUNDS for your team! In this episode of The Texas High School Football Coaches Show, host Chris Doelle interviews Coach Mark Bell, offering insights into his […]

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Travis T. Wade. CEO of The Guardian, a private security corporation. The discussion focused on hiring the right people, leadership strategies, and the importance of HR in business success.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Travis T. Wade. CEO of The Guardian, a private security corporation. The discussion focused on hiring the right people, leadership strategies, and the importance of HR in business success.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Travis T. Wade. CEO of The Guardian, a private security corporation. The discussion focused on hiring the right people, leadership strategies, and the importance of HR in business success.

Canvas CEO Paul Woolmington on why everyone needs the NFL, and why brands need to weigh the value of running ads in live games vs. becoming part of the religion of sports fandom - with creators' help.

Research shows brands that over-invest in short-term performance marketing alone can cut their ROI by 20-50%. But when they shift to a balanced strategy with 40-60% brand building, ROI jumps by an average of 90%.In this episode, Elena, Angela, and Rob tackle how marketers can implement effectiveness principles without massive budgets. They explore how Dollar Shave Club drove 12,000 subscriptions with a $4,500 video, discuss the ideal channel mix for limited funds, and share practical tools making creativity more accessible than ever. Plus, discover which marketing tactics to protect when budgets get tight.Topics covered: [01:00] Brand and performance balance research[02:30] Dollar Shave Club's $4,500 success[05:20] Optimizing a $1 million media budget[09:00] AI tools for creative production[15:45] Convincing CFOs to invest in brand[29:00] Marketing budget showdown game  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 The Australian Article: https://www.theaustralian.com.au/business/growth-agenda/brand-and-performance-ads-create-multiplier-effect-for-business-growth/news-story/4cd2d4896b58020979384f2b57a74122 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Podcast Show Notes – Episode 232 | 06.03.2025 Episode Title: AI, Marketing, and Life w/ Dustin Sanchez   Episode summary introduction: Join Sean Barnes and Dustin Sanchez as they explore entrepreneurship and AI, tackling challenges and opportunities in these fields. Discover AI's impact on personalized marketing, brand building, and various professions, along with its role in education, robotics, and personal growth. They emphasize human connection in the AI era through networking and feedback, advocating for an abundance mindset in leadership. The episode covers modern dating, self-improvement, motivation beyond money, and the realities of entrepreneurship. Concluding with insights on forgiveness and anger management, they highlight the importance of supportive communities and faith in personal development.   Key Moments 0:00 – Introduction to Entrepreneurship and AI Challenges 0:58 – AI Interest and Personalized Marketing 4:53 – Brand Building and AI Adoption Perspectives 9:08 – AI's Future in Various Professions and Technologies 13:13 – AI's Impact on Education and Robotics Integration 21:00 – Human Augmentation, VR, and Consciousness 30:32 – AI and Personal Growth 37:45 – Desire, Action, and the 1% Mindset 44:16 – Human Connection in the AI Era 47:15 – Networking, Feedback, and Continuous Improvement 53:39 – Utilizing Podcasts for Career Advancement 56:29 – Abundance Mindset and Communication in Leadership 1:03:48 – Overcoming Scarcity and Pursuing Excellence 1:04:17 – Modern Dating Perspectives and Expectations 1:13:03 – Personal Growth Reflections 1:18:32 – Continuous Self-Improvement and Mission Discovery 1:23:10 – Motivation Beyond Money and Entrepreneurship Realities 1:28:08 – Adversity Balance and Entrepreneur Transition 1:33:46 – Letting Go and Forgiveness in Growth 1:44:20 – Personal Development through Past Experiences 1:48:04 – Anger Management for Positive Outcomes 1:53:32 – Supportive Male Communities and Faith in Personal Development 1:58:30 – Masculinity Revival and Closing Remarks   Key Takeaways Embracing AI can significantly enhance personal and professional growth if used as an operating system rather than just a tool for minor tasks. True leadership and success come from an unwavering commitment to personal development, discipline, and the willingness to address and overcome one's deep-seated challenges. Building meaningful human connections and maintaining strong communication skills are crucial in navigating the rapidly evolving landscape shaped by technology and artificial intelligence.   Guest: Dustin Sanchez LinkedIn: https://www.linkedin.com/in/dustinsanchez/ Website: dustinsancheztv.com Instagram: instagram.com/dustinsancheztv YouTube: https://www.youtube.com/@DustinSanchezTV   Host: Sean Barnes Website: https://www.wsssolutions.com/ https://www.seanbarnes.com LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wsssolutions/ https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/

Building a brand can feel overwhelming, inconsistent, or confusing - like, where do you even start? What is going to move the needle?In today's no-fluff ep, I'm walking you through my Effortless Brand-Building Formula - a simple 6-part framework that will help you get known, attract the right people, and start becoming the obsession-worthy brand you know you can be.We cover:✨ The 6 key things you get to choose about your brand ✨ Why branding isn't something that just 'happens' to you (spoiler alert: you're in charge!) ✨ How consistency builds trust, and trust builds sales ✨ What to do today to create real momentum in your brandFurther listening: tune in to the 'how this one word changed my business' ep!

Welcome to another episode of the Podcast! Today, we're excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it's essential for entrepreneurs, how it builds authority and trust, and practical tips to craft compelling narratives that truly resonate with your audience. In this episode, you'll learn about the unique power of podcast guesting as a marketing channel, how leveraging your individuality can set you apart, and why it's crucial to embrace stories from everyday life. Seth shares memorable anecdotes from his own journey, offers actionable advice on identifying relatable stories, and even reveals a simple exercise to spark impactful storytelling in your business. Learn more: https://www.sethdonlin.com/ https://www.linkedin.com/in/sethdonlin/ 

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kika Wise. A former professional dancer turned entrepreneur, franchisor, and wellness educator. She is the Founder and CEO of Kika Stretch Studios, a franchise specializing in assisted stretching for wellness and longevity.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Homkes. She is a high-growth strategy specialist, bestselling author, and executive advisor. The discussion focused on navigating uncertainty in business and her Survive, Reset, Thrive framework.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Homkes. She is a high-growth strategy specialist, bestselling author, and executive advisor. The discussion focused on navigating uncertainty in business and her Survive, Reset, Thrive framework.

Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms.  As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through specialization and tech-enabled collaboration, rather than being disrupted by these changes. Gabriel's background spans legal operations, technology development, and multi-state firm management, offering insights into both the business and practice of law. He is passionate about helping law firms adapt to technological change while maintaining core values of client advocacy and professional excellence.   What you'll learn about in this episode:   1. Focus on Relationship Marketing: - Building strong relationships sets you apart from big competitors who may struggle with this due to their size. - Clearly define why clients should choose your firm over larger competitors or alternative business structure firms. 2. Niche Specializations Are Valuable: - Consider specializing in a specific area of law to stand out and become a boutique firm. - Engaging with the community and leveraging past clients for referrals can lead to significant growth. 3. AI Disruption is Inevitable: - Embrace AI technology as it is expected to revolutionize law firm operations, potentially doubling firm capacity. - Intake departments may be replaced by AI voice agents within the next 12 to 18 months, highlighting the need to adapt to new technologies. 4. Brand Building is Essential: - Developing a strong brand can create a competitive advantage in a noisy marketplace. - Ensure your return on ad spend considers both internal and external case acquisition, emphasizing the importance of a robust referral strategy. 5. Law Firm Differentiation: - Differentiate your firm by focusing on niche practice areas, community engagement, and building a reputable brand. - Stay mindful of advertising ethics and the importance of ethics boards keeping pace with rapidly evolving marketing tactics in the legal industry.        Resources:  Website: Lexamica LinkedIn: Gabriel Stiritz | LinkedIn    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. They discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.

Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of "The Free Lawyer," host Gary interviews Kurt London, managing partner of London Parker Injury Law. Kurt shares his unique journey into personal injury law, including his transformative experiences in Russia and Kazakhstan, and a motorcycle accident that deepened his empathy for clients. He discusses the rapid growth of his firm, emphasizing the importance of personal branding, client empathy, and work-life balance. Kurt also highlights strategies for managing a law practice across multiple states and the significance of creating a supportive work environment. His story serves as an inspiration for lawyers seeking fulfillment and professional success.Kurt is the managing partner of London Harker Injury Law which serves the states of Utah, Montana, Arizona, Nevada, and California. Kurt is originally from Southern California andgraduated with his Juris Doctorate from Brigham Young University's J. Reuben Clark Law School.  After graduating, Kurt worked as an attorney for the Rocky Mountain Innocence Center, a chapter of the Innocence Project, to correct wrongful convictions in Utah, Wyoming, and Nevada. Afterwards Kurt practiced personal injury for Robert J. DeBry & Associates and then for Craig Swapp & Associates. Kurt is a board member of the Rocky Mountain Innocence Center. He is also a member of the Montana Trial Lawyers Association, Arizona Trial Lawyers Association, and Utah Association of Justice where he serves on the Board of Governors and is a member of UAJ's Legislative Affairs Committee. To learn more visit www.londonharker.com.Personal Experience with Motorcycle Accident (00:03:09)Motivation to Enter Personal Injury Law (00:04:02)Prioritizing Client Interests (00:05:02)Building a Personal Brand (00:06:39)Importance of Brand Building for Attorneys (00:07:21)Kurt's Approach to Client Relationships (00:08:48)Marketing Strategies for a New Firm (00:10:09)Learning from Other Firms' Strategies (00:11:44)Empathy in Client Representation (00:13:43)Handling Cases Across Multiple States (00:15:12)Co-Counsel for Litigation (00:16:59)Challenges of Multi-State Practice (00:17:25)Overcoming Law Firm Challenges (00:18:10)Balancing Work and Family (00:18:58)Early Work Hours (00:19:44)Staff Appreciation Strategies (00:21:04)Creating a Supportive Firm Culture (00:22:59)Defining Personal Freedom (00:23:27)Utilizing LinkedIn for Branding (00:24:49)Building Authenticity in Branding (00:26:40)Advice for Stuck Lawyers (00:28:36)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Anuj Chhabra, Portfolio Lead at Pernod Ricard, joins Amanda Ma, CEO & Founder at Innovate Marketing Group for a powerful conversation on brand evolution. Expect insights on experiential marketing, human-centered leadership, and how staying curious can future-proof your career. Listen now!About the guest:Anuj is a classically-trained brand marketer currently managing Pernod Ricard's industry-leading mezcal portfolio of Del Maguey and Ojo de Tigre. Prior to this role, Anuj served on the brand marketing teams of iconic billion dollar spirits brands including Johnnie Walker, Absolut Vodka and Malibu Rum. Anuj started his career at Procter & Gamble on Old Spice & Gillette.  He strives to be an empowering and inclusive people leader/champion, learning from and elevating those around him. He enjoys bringing others together through products and experiences as he's done leading Absolut's Coachella activation and launches like Malibu Peach.Follow Anuj on ⁠LinkedIn⁠!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click ⁠here⁠⁠⁠.Follow us!Find us on ⁠⁠⁠LinkedIn, ⁠⁠⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠⁠ , and ⁠⁠⁠Instagram⁠

Watch out documentary on the Future of the CMO from this link

Send us a textIn this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility. Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape. Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.Episode Highlights:Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.  The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.  Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.  Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.  The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape. Episode Links:

Send us a textIn a world full of noise, facts don't build trust – feelings do.  In this powerful episode, Sylvia Garibaldi breaks down how professionals can cut through the clutter by creating emotional resonance in their marketing. She reveals how small, authentic cues — what she calls “soft authority signals” — quietly build credibility and turn browsers into buyers.  You'll learn how to move your messaging from “here's what I do” to “here's how you'll feel after working with me.”  Whether you're struggling to connect with your audience or just want to bring more calm confidence into your communication, this episode is packed with real, actionable strategies!In this episode you will learn:02:30 Why emotional connection is your #1 marketing asset03:40 How to build trust through calm and clarity08:42 The most common marketing mistakes (and how to avoid them)14:05 How to write your “emotional outcome statement”16:56 What soft authority signals are (and how to use them without shouting)Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#61 Is Your Marketing Pushing Clients Away?#54 The Credentials Trap and Why Marketing Wins#50 Empathy's Role in Marketing From Client Care to Brand Building   #16 Expert Ways to Build Your Client's TrustRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! I invite you to join my free workshop: Clients Come Calling: Marketing That Puts You In Demand. Happening on June 25th 11:00 am EST. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement.Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of heart, vision, and real-world insight to conversations about conscious leadership, impact, and legacy. His mission? To help leaders lead from the inside out - Fueling companies that value people, purpose, and possibility.Ross and Jay discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.Find show notes and episode highlights at https://nwrk.co/omq-jay. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

From the moment our conversation began, I knew this episode would be something special. Meghan Potter brings the kind of energy that lights a fire in your soul. If you've ever felt called to do more, lead with purpose, or rise to your potential but weren't sure how to take that first step, this is the wake-up call you've been waiting for. Meghan Potter is a leadership development coach and founder of Lead Like a Lady Coaching, where she helps new and aspiring managers build the skills and confidence to lead thriving teams. With over a decade of experience in the tourism industry and a background in middle management, Meghan specializes in teaching foundational leadership skills like giving and receiving feedback, navigating difficult conversations, and supporting employee growth. She's passionate about making leadership less overwhelming and more human, offering practical, bite-sized tools through her social platforms, digital templates, and eBooks. Her mission? To empower more women to step into leadership and enjoy the work they do. In this episode of The Ripple Effect Podcast, we conversed about what it really means to be a woman in leadership today: the challenges, the pressure, and yes, the superpower of staying calm when things get chaotic. We also discussed career growth, leading with empathy, and why you don't need a title to lead. This conversation is about more than just professional development. It's about building momentum, creating positive Ripples in your community, and leading from the heart. Meghan proves that empowering women is more than a mission. It's a movement. If you're here for leadership coaching tips, inspiration for your career, or just need a reminder that you can absolutely do hard things with grace, go ahead and hit play. You're going to fall in love with Meghan's energy! Oh, and don't forget to follow for more powerful content on women in leadership, personal growth, and the Ripple Effect of being unapologetically you.   You can also watch Meghan's video interview here: https://youtu.be/HTpJWw7W9Aw   Ripple with Meghan Potter Instagram: @leadlikealady_ Join Meghan's newsletter list by checking out the link in her IG bio.   Ripple with Steve Harper Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com  Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe  Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond    #womeninleadership #leadershipcoaching #leadlikealady #calmisasuperpower #empoweredwomenempower #firsttimemanager #careergrowth #emotionalintelligence

In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon's competitive marketplace.

In this episode, Jenn Harper, founder and CEO of Cheekbone Beauty Cosmetics and 2025 recipient of Retail Council Canada's Independent Retail Ambassador of the Year award, joins me on the mic. Our inspiring conversation explores Jenn's remarkable journey from food industry sales to building a nationally recognized Indigenous beauty brand now available in Sephora, Canada, and JCPenney.Jenn's entrepreneurial story begins with a vivid dream in January 2015 featuring Indigenous girls covered in lip gloss, just months after she got sober from battling alcoholism. Her discovery of generational trauma stemming from her grandparents' residential school experience became the driving force behind creating a brand that could break cycles and build something meaningful for Indigenous communities.The conversation reveals how personal tragedy - losing her brother BJ to suicide just before launching - nearly ended the venture but ultimately became the motivation to persevere through countless challenges. Jenn candidly discusses the mental resilience required for entrepreneurship, comparing the journey to Nike founder Phil Knight's struggles detailed in "Shoe Dog."Cheekbone Beauty has carved out a unique position in the competitive cosmetics market by pioneering what Jenn calls "indigenous beauty" - products that are clean and safe for humans and genuinely sustainable for the planet. The brand eliminates harmful ingredients like dimethicone and isodiacaine that negatively impact aquatic ecosystems, directly connecting to Indigenous land stewardship values.Jenn shares crucial insights about customer loyalty and product-market fit, revealing their impressive 55-65% customer return rate compared to the industry average of 30%. Their hero product, the UniFi complexion pencils, has revolutionized how customers think about the foundation by promoting natural skin visibility while providing beneficial skincare properties.The discussion covers modern marketing realities for independent brands, with Jenn emphasizing that authentic user-generated content from real customers far outperforms expensive influencer campaigns. She details costly lessons learned from failed marketing initiatives in 2024, confirming that scrappy, organic marketing remains most effective for small brands.Jenn positions artificial intelligence as essential for competitive survival while acknowledging environmental concerns that sustainable businesses must consider in their impact reporting. She views AI as potentially levelling the playing field initially, though she expects larger corporations to capitalize on these tools quickly.The episode provides valuable advice for fellow entrepreneurs, with Jenn emphasizing speed and leveraging available tools while learning from mistakes quickly. Jenn's target demographic of 35-55-year-old women challenges assumptions about indigenous beauty brands, with Fair Shades being their top sellers.This conversation offers inspiration and practical insights for independent retailers, beauty entrepreneurs, and anyone interested in building purpose-driven businesses that create positive community impact while achieving commercial success. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

What happens when the people deciding which startups get funded rethink the rules of who belongs at the table? In this episode, host Marcia welcomes Kate McAndrew, co-founder of the Baukunst fund, who shares her journey from arts student to leading pre-seed venture capitalist with a fresh perspective on building companies.Kate discusses how she's redefining the early stage investment process—focusing on community, creativity, and making capital accessible for underrepresented founders. She also weighs in on the practical realities of AI, groundbreaking fund models, and the powerful role of networks in startup success.If you're curious about how the next generation of startups are being launched, and who's working to open up the investing world for new voices, this conversation is essential listening. To get the latest from Kate McAndrew, you can follow her below!https://www.linkedin.com/in/kateprestonmcandrew/ https://baukunst.co/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Rankin Carroll is the Chief Brand Officer at Mars, having joined the company in 2002. Mars is responsible for some of the most well-known advertising in the world, for brands including M&M's, Twix, Snickers, Skittles, and more. Jon speaks to Rankin about long-term brand building vs. performance marketing, how to get the most out of agencies, and what it takes to build a portfolio of incredible brands.Timestamps00:00 - Intro00:52 - Rankin's career journey05:49 - How the Chief Brand Officer role works at Mars07:37 - Marketing mix spend at Mars – can you implement a fully earned strategy?13:27 - Brand building vs. performance marketing15:13 - How Mars stays so consistent with their marketing19:06 - The power of consistency and longevity at Mars24:55 - How agencies can get the most out of their clients32:09 - How Twix became a $1 billion brand38:41 - Own Goal Snickers AI campaign explained40:43 - The dominance of M&M's advertising in the System1 database44:40 - The power of the M&M's characters48:04 - Rankin's advice to young marketers

Think of brand as a turbocharger for your paid ads. It warms people up before they meet your call to action or come into market. But when is the right time to start investing in brand building over pure performance marketing, especially as a digital-first company?This week, Elena, Angela, and Rob explore when performance marketing reaches diminishing returns and why it's so difficult for marketers to shift budget toward brand. Plus, they share real client examples of how brand investment transformed businesses, including Old Spice's reinvention that increased sales 125% in just three months, and outline metrics beyond traditional brand studies that prove brand's impact on your business.Topics covered: [01:00] Research on brand equity's impact on ecommerce[03:30] Signs your performance marketing is reaching diminishing returns[09:00] How brand acts as a turbocharger for paid advertising[15:00] Client success stories from brand investment[20:00] Old Spice's brand reinvention that increased sales 125%[28:00] Better ways to measure brand impact beyond brand studies  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Mokha, Anupreet. (2021). Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. International Journal of Online Marketing. 11. 34-50. 10.4018/IJOM.2021070103.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Does smart contextual data in CTV produce insane results? Host John Koetsier chats with Upwave's Chris Kelly about new research on CTV targeting and measurement that is showing some massive boost when you target ads to actual video content.Chris explains the effectiveness of contextual targeting in increasing awareness, ad recall, and favorability, citing impressive case studies such as Carl's Jr.'s success. We also talk about the challenges and strategies of connecting performance branding with performance marketing, offering insights into measuring the real impact of brand advertising on future sales and customer lifetime value. If you're a growth marketer looking to optimize your CTV ad campaigns, this episode is packed with valuable insights and practical advice.00:00 Welcome to Growth Masterminds01:07 Understanding Contextual Targeting in CTV03:51 Measuring Brand Outcomes with Contextual Targeting09:04 Performance Branding vs. Performance Marketing12:47 The Importance of Brand Building for Businesses16:43 Connecting Brand Metrics to Sales21:58 The Role of Advertising in Consumer Behavior25:09 Conclusion and Final Thoughts

We exercise our ethnographic muscles as we revel in the esoteric dynamics of Australian Pool Culture, the mysteries of Eric Weinstein's theories as revealed by Curt Jaimungal, and the contradictions of MAGA cultists.Supplementary Material 2800:00 Matt's Ethnography of Australian Swimming Culture06:19 Pool Etiquette and Social Dynamics08:46 Mutual Humiliation and Blackmail08:51 Reciprocal Humiliation12:01 Patreon Question of the Week13:37 Curt Jaimungal explores Geometric Unity19:12 The Weinsteinian Iceberg26:38 Eric's Response to Curt28:40 A potential doomsday device?29:55 The wisdom of genuine seekers35:00 The Pseudo Profundity Mask38:19 Pandering to anti-'mainstream' science audiences40:37 Earnest Fans43:54 Passive consumption at YouTube University46:21 Independent Learning and  the Pitfalls of Self-Taught Knowledge49:53 The Illusion of Easy Learning56:00 Credentials vs. Actual Knowledge59:46 Media Criticism & the Fifth Column01:02:47 Priorities in the Media Business01:04:29 Why is strong criticism so taboo?01:08:25 Brand Building in the Alternative Media01:12:02 Batya joins the Fifth Column01:16:37 Debating Tariffs01:22:46 A rare instance of REAL disagreement in alternative media!01:25:58 Sensitive MAGA Cultist Sycophancy01:32:10 The Working Class don't want iPhones01:41:06 OutroThe full episode is available for Patreon subscribers (1hr 43 mins).Join us at: https://www.patreon.com/DecodingTheGurusSources- The Fifth Column #502 - The Second Battle of Batya (w/ Batya Ungar-Sargon)- The Fifth Column #503 - Mea Minima Culpa- The Fifth Column Members Only #258 - We Don't Talk About Fight Club (Mostly)- Curt Jaimungal - Eric Weinstein's Theory of Everything "Geometric Unity" Explained- Curt Jaimungal - Chris Langan: The Most In-Depth Interview with the World's Smartest Man- Eric's Twitter response to Curt- Josh Rogin's (mild) criticism of Bill Maher

Amy Stanton is the Founder & CEO of Stanton & CompanyAmy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients.Topics Covered: Amy's journey from engineering to marketingThe  New York Olympic bid experienceWorking  with Martha StewartEmpowering female athletes and building a business in women's sportsThe importance of brand building and representation in sportsChallenges of running a business and fostering open communicationYou can follow what Amy Stanton is up to on LinkedInConnect with Amy:Website: stanton-company.comEmail: info@stanton-company.comSocial Media: @StantonCompanyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

If you're the one bringing an agent to the table, you might ask…“Why am I not the sponsor?”Here's the truth: co-sponsorship isn't a downgrade—it's a smart, brand-aligned way to plug your agents into a system that works, while still building your own business and getting paid.In this episode, I break down: ✅ Why co-sponsorship works almost identically to traditional sponsorship✅ How smart agent placement creates better outcomes for everyone✅ The importance of letting the new agent choose their value stack✅ How rev share bonuses (25–32%) stack up when you plug them into the right ecosystem✅ The exact step-by-step process to start co-sponsoring with meWe'll talk about strategy, structure, and how to become a Hybrid Recruiter—someone who builds a brand and a downline without doing it all alone.

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

As we celebrate five years of The Game Changing Attorney Podcast, this Business Titans edition honors the visionary leaders who've built powerhouse brands, navigated high-stakes decisions, and proven that excellence, adaptability, and bold thinking aren't just values — they're strategies. In this episode, we spotlight the builders: entrepreneurs and executives who scaled with purpose, led through adversity, and never settled for average. From world-class customer service and employee empowerment to the raw realities of risk, reinvention, and rapid growth, their insights are a masterclass in what it takes to lead at the highest level. This episode features: Horst Schulze: On why excellence is a non-negotiable standard, and how empowering employees drives loyalty and brand equity. Marcus Lemonis: On the power of owning your mistakes, building on people-process-product, and leading with transparency. Alex Hormozi: On why pain is a more powerful motivator than passion — and how humility and long-term thinking shape real success. Joey Coleman: On transforming employees into advocates by designing every phase of their journey with intention and care. Kara Goldin: On recovering from failure, staying scrappy, and building a brand by staying relentlessly curious and open to reinvention. If you're building a business that aims to stand the test of time, this episode is packed with hard-earned wisdom, leadership strategy, and the relentless mindset it takes to succeed. ---- Show Notes: 00:00 – Introduction: Celebrating 5 Years with Visionary Business Titans 02:17 – Horst Schulze: Why Excellence Is a Decision (Not a Perk) 05:50 – The $2,000 Rule: Empowering Employees to Create Loyalty 11:08 – Marcus Lemonis: The 3 P's of Business (People, Process, Product) 17:30 – Why Accountability & Mistake Ownership Drive Sustainable Growth 23:31 – Alex Hormozi: Using Pain as Fuel & Reframing Entrepreneurial Mindset 31:47 – Time as a Founder's Most Valuable Asset 40:01 – Joey Coleman: Creating Remarkable Employee Experiences 48:46 – Kara Goldin: Navigating Setbacks, Brand Building & Thinking Differently ---- Links & Resources: Horst Schulze Marcus Lemonis Alex Hormozi $100M Offers: How To Make Offers So Good People Feel Stupid Saying No $100M Leads: How to Get Strangers To Want To Buy Your Stuff Joey Coleman Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Never Lose an Employee Again: The Simple Path to Remarkable Retention Kara Goldin Undaunted: Overcoming Doubts and Doubters ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies 356. Warning: These Industry Titans' Insights Might Change How You Run Your Firm 360.  The Hidden Formula for Unstoppable Motivation and Achievement

In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Simon Phillips, a New Zealand-based entrepreneur with a remarkable journey through the highs and lows of building e-commerce brands and agencies. Simon opens up about launching his first successful brand at 19, scaling it to seven figures, and then losing it all—only to bounce back with a new agency and, ultimately, a powerful accelerator program for e-commerce businesses. Through candid discussions, Simon shares hard-earned insights on what it really takes to build, lose, and rebuild both business and self-belief. The conversation covers the pitfalls of working with agencies, the shift to training internal teams, the power of niching down for business growth, and the crucial balance between personal development and professional success. You'll also hear their thoughts on leveraging AI, building community, and why focusing on your core customer is more important than ever. Whether you're an entrepreneur, marketer, or anyone seeking inspiration through adversity, Simon's story and Ed's wisdom will leave you with valuable takeaways on resilience, reinvention, and the importance of both inner and outer work in business. Learn more about Simon Phillips at E-commerce Accelerator. Tune in, get inspired, and discover why your greatest confidence often comes from your greatest defeats.  **Contact Ed Parcaut:** -

On a podcast with Emilie Steckenborn of LVMH China, she insisted that I meet with Robert Foye to discuss a podcast appearance. She insisted. After 2 minutes on a call with Robert, I moved from chatting to scheduling. Despite conversations on the web about how the trade should be more innovative and rethink, Robert feels you need experience to move forward. How can you innovate without knowing the pitfalls of what came before?  With Robert Foye, it is about leadership and adaptability. Hear it here. Robert Foye doesn't just bridge the world between Coca-Cola and Cabernet—he's crossed it, mapped it, and poured a glass for the rest of us. If you think multinational beverage leadership and the romance of wine are oil and water, Foye's the proof that sometimes, opposites blend perfectly. In this illuminating episode of Wine Talks, listeners embark on a journey through the tumultuous cycles and fascinating nuances of the wine business, as told by a leader who's helmed both Accolade Wines and Treasury Wine Estates. You'll learn why wine endures as a cultural ambassador, even as trends and consumption habits shift; how the COVID-19 pandemic didn't just pause the industry but rewrote its rules (and reawakened dormant talents at both the kitchen table and the boardroom). Foye deftly uncorks the challenges of marketing wine in today's saturated landscape—offering a rare look at what works, and what falls flat, on the shelf and online. He'll walk you through what sets wine apart from other consumer packaged goods, exploring the rich stories and personal connections that make sharing a bottle an experience unlike any other. Whether he's recounting tales of adapting wine language for the next generation, weighing in on the role of private equity investments, or describing the unexpected kinship between a seasoned wine executive and the humble “second cheapest bottle,” Foye brings an insider's wit and worldliness to every anecdote. You'll come away not just with a deeper understanding of today's wine market, but with a renewed sense of why, through its ups and downs, wine persists—linking land, language, and laughter with each pour. This conversation will leave you thirsty, not just for your next glass, but for the stories behind every label. ✅ Ever wonder why wine is so much more than just a drink? ✅ Dive into the art, business, and soul behind every bottle with host Paul Kalemkiarian and guest Robert Foye. ✅ From global industry shakeups to the magic of sharing a special glass, this episode of Wine Talks uncorks what makes wine irresistible—and why its story is far from over. ✅ Whether you're a wine lover or business buff, you'll leave with a new appreciation (and craving for the next pour). Listen now and sip on some real insights!     #WineIndustry #WineBusiness #WineCulture #WinePodcast #WineInnovation #Winemaking #WineStorytelling #WineLeadership

If you've been listening to the podcast recently, you must have asked yourself, "where did Mike Jackness go?".  Today, he's on the podcast to talk about his journey from running multiple e-commerce brands to transitioning out of the industry.   Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Timestamps 00:00 - The Journey of Mike Jackness 02:32 - Transitioning from E-commerce to New Ventures 04:03 - The Impact of Amazon and Tariffs on E-commerce 12:01 - The Future of E-commerce and Emerging Opportunities   As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Mujahid Muhammad. He is an accomplished insurance professional and a seasoned real estate investor. His expertise in personal finance and real estate has been a significant aspect of his professional journey. During the early years of their marriage, Mujahid and Angele built a real estate portfolio worth over one million dollars. Unfortunately, this substantial asset was destroyed by Hurricane Katrina, a devastating blow that tested their resilience and determination. The aftermath of Hurricane Katrina presented significant challenges, including the need to pay off more than $250,000 in debt, which encompassed their home mortgage and a student loan exceeding $70,000. Through strategic financial planning and unwavering perseverance, Mujahid and Angele successfully rebuilt their financial condition. Mujahid's deep knowledge of real estate and personal finance played a crucial role in their recovery, highlighting his expertise as a subject-matter expert in these fields. Company Description * Wealth Coaching Stratosphere we provide expert financial coaching to help you take control of your money and build a strong foundation for your future. Whether you need to break free from debt, create a financial game plan, or develop better money habits, we are here to support your journey.Talking Points/Questions * 1. Our personal financial philosophy2. The financial Condition of middle-income America3. The biggest mistakes made in striving to improve our financial condition4. Benefits of financial coaching5. Why financial literacy is important?6. 3 ways our clients can work with us7. What is the Infinite Banking Concept? #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Mujahid Muhammad. He is an accomplished insurance professional and a seasoned real estate investor. His expertise in personal finance and real estate has been a significant aspect of his professional journey. During the early years of their marriage, Mujahid and Angele built a real estate portfolio worth over one million dollars. Unfortunately, this substantial asset was destroyed by Hurricane Katrina, a devastating blow that tested their resilience and determination. The aftermath of Hurricane Katrina presented significant challenges, including the need to pay off more than $250,000 in debt, which encompassed their home mortgage and a student loan exceeding $70,000. Through strategic financial planning and unwavering perseverance, Mujahid and Angele successfully rebuilt their financial condition. Mujahid's deep knowledge of real estate and personal finance played a crucial role in their recovery, highlighting his expertise as a subject-matter expert in these fields. Company Description * Wealth Coaching Stratosphere we provide expert financial coaching to help you take control of your money and build a strong foundation for your future. Whether you need to break free from debt, create a financial game plan, or develop better money habits, we are here to support your journey.Talking Points/Questions * 1. Our personal financial philosophy2. The financial Condition of middle-income America3. The biggest mistakes made in striving to improve our financial condition4. Benefits of financial coaching5. Why financial literacy is important?6. 3 ways our clients can work with us7. What is the Infinite Banking Concept? #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.