Podcasts about Brand Building

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Loni Love. Emmy Award-winning comedian, actress, and author. The conversation centers around her memoir, I Tried to Change So You Don’t Have To, and offers a rich blend of personal storytelling, cultural insight, and motivational wisdom.

Today on the Free Outside Podcast, I'm joined by world record-holding ultra legend and Wisconsin's third-best export (according to me), Zach Bitter. We dive into everything from the logistics of setting a 100-mile world record to the absurdity of explaining our jobs to boomers ("I'm an influencer" = conversation over). Zach explains the appeal of fixed-time races, what he'd do differently in his record run (spoiler: shoes, fuel, and maybe a time machine), and whether doping is as prevalent in ultrarunning as EPO-fueled Reddit threads make it seem.We also go deep on the evolution of the sport—tech, talent development, brand dynamics, super shoes, sock science, and what the heck the future might look like if Nike and cooling towels keep having a baby. Zach even dishes on why he stepped away from a long-term brand partnership and how he's finding freedom—and a better shoe rotation—on his own.Find Zach online: https://zachbitter.com/https://www.instagram.com/zachbitterhttps://zachbitter.com/hpoChapters00:00 Introduction to Zach Bitter and His Achievements03:04 The Importance of Fixed Time Races05:57 Zach's World Record Experience08:51 The Evolution of Ultra Running Technology12:08 The Challenges of Record Keeping in Ultra Running15:00 Doping in Ultra Running: A Complex Issue18:07 The Future of Ultra Running and Accessibility21:03 The Role of Coaching and Development in Running23:55 Cultural Shifts in Ultra Running27:05 Conclusion and Final Thoughts38:16 The Future of Talent Development in Ultra Running41:39 Brand Building and Athlete Sponsorship Dynamics44:45 The Evolution of Trail Running Sponsorships47:58 Nike's Strategic Interest in Trail Running51:16 The Role of Athlete Managers in Brand Partnerships55:47 Exploring Authenticity in Product Reviews01:01:11 Innovations in Running Technology and Future TrendsSubscribe to Substack: http://freeoutside.substack.comSupport this content on patreon: HTTP://patreon.com/freeoutsideBuy my book "Free Outside" on Amazon: https://amzn.to/39LpoSFEmail me to buy a signed copy of my book, "Free Outside" at jeff@freeoutside.comWatch the movie about setting the record on the Colorado Trail: https://tubitv.com/movies/100019916/free-outsideWebsite: www.Freeoutside.comInstagram: thefreeoutsidefacebook: www.facebook.com/freeoutside

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Ozell Graham. A successful barber and entrepreneur, founder of The Fade Shop and creator of At Ease hair and skincare products. Purpose of Interview:To share the guest’s journey from military service to becoming a nationally recognized barber and business owner, highlighting the entrepreneurial spirit, community involvement, and mentorship within the barbering industry.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Ozell Graham. A successful barber and entrepreneur, founder of The Fade Shop and creator of At Ease hair and skincare products. Purpose of Interview:To share the guest’s journey from military service to becoming a nationally recognized barber and business owner, highlighting the entrepreneurial spirit, community involvement, and mentorship within the barbering industry.

You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content  Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth  The mindset shift from inspiration-based posting to systematic content creation  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

In der neusten Episode des Nerds Podcast diskutieren Jan und Alexander über ein großes Thema: Love Brands. Ausgangspunkt ist Coca-Cola und die aktuelle „Made in Germany“-Kampagne. Doch schnell wird klar: Love Brand wird man nicht mit ein paar netten Spots.

Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding.   Create business names that are both  "user-friendly and owner-proprietary", said Joanne Z. Tan. - To read it as a 3-min blog - To watch it as a 6-minute video Think about it: What's Amazon got to do with the river? Nothing. What's Apple got to do with the fruit? Nothing. What's Axion got to do with house cleaning products? Nothing. That's exactly the point. A strong business name doesn't have to describe the product or service—it needs to be short, crisp (2–3 syllables), easy to remember, and owner-proprietary. Names like Apple, Nvidia, or Google work because they're simple and open for the brand to define. Done right, naming gives you control of your own story without letting others reframe it. Done wrong, it can box you in for years, and make you lose control of its ownership. How do you get it right? That's a deep, tailored process. Joanne Z. Tan, with nearly two decades of experience in brand identity and corporate naming, unpacks these ideas further in her upcoming book Brand Building and Thought Leadership Coaching in the AI Age.

Want clarity on your leadership style? Take the quiz at www.bebrightlisa.com/quiz Stepping out of corporate and into coaching, thought leadership, or entrepreneurship can feel like walking around in shoes that don't quite fit yet. You're excited about what's next, but you can't shake the feeling that you're still “becoming” the person you want to be. In this episode, visionary business coach and personal branding expert Lisa Guillot shares the identity-shifting work behind confident visibility. You'll learn how to release the version of you that no longer serves your vision and step into the leadership presence that will attract your future clients.

Marketing budgets are a mess right now, says Mark Ritson. His solution? A simple, three-step system inspired by triple-cooked chips: spend 5-10% of revenue, balance long and short-term investment, and measure each piece properly.This week, Elena, Angela, and Rob tackle one of the trickiest questions in marketing: how do you set a budget that actually drives growth? They explore Ritson's budgeting system, why marketers struggle to secure investment, and the frameworks needed to justify balanced spending.Topics covered: [01:00] Mark Ritson's three-step budgeting system[04:00] High-growth companies spend far more than 5-10%[11:00] The 60/40 rule and why most brands fall short[15:00] Setting measurement expectations for brand vs performance spend[20:00] How performance backgrounds shape budgeting approaches[26:00] Keeping unallocated budget for real-time opportunities  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2022 MarketingWeek Article: https://www.marketingweek.com/ritson-triple-cooked-chips-marketing-budgets/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Benjamin Kenyon. A veteran NBA performance coach and founder of Client Performance Coaching.

I was reading Brandon Sanderson's latest novel, Wind and Truth, when I came across a sentence that stopped me cold: "A stronger current makes for stronger fish."That's it. That's what entrepreneurship is.We're constantly encountering currents that either facilitate what we want to accomplish—the businesses we want to build, the lives we want to create—or they oppose us, trying to sweep us into dangerous waters. These currents change all the time. They vary in strength depending on where you are in your journey. And here's the thing: they're mostly invisible until you learn to feel them.Someone on Twitter asked me what my top three currents were after I shared this thought. It turned out to be a revealing exercise—assessing what I'm exposed to, what I'm dealing with, and how I'm navigating these forces. So let me share what I've discovered about the currents pulling at me as I build Podscan.This episode of The Bootstraped Founder is sponsored by Paddle.com — The Web Revenue Lab SeriesThe blog post: https://thebootstrappedfounder.com/the-currents-of-a-founder/The podcast episode: https://tbf.fm/episodes/411-the-currents-of-a-founderCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. Key TakeawaysThe SERP is shifting to answers and transactions; fewer clicks to your site means brand + owned channels are mission-critical. Now is the time to publish unique, story-driven content that LLMs can cite later. Create assets your “future you” will be grateful for. Diversify discovery: show up where buyers research (TikTok, Pinterest, Instagram, Etsy), not just on Google. Search behavior has shifted—people use Instagram/YouTube/TikTok for ideas and how-tos; optimize for those journeys. To influence LLM answers, seed multiple authoritative domains (LinkedIn, Reddit, Medium, Quora) with your message. “Be excellent on one channel” first; syndicate elsewhere even if it's not perfect—then expand. Optimize your life too: sleep and calendars drive better marketing than nonstop grind. Listener Action ItemsPick your “home” channel and get excellent at it for 90 days; syndicate the same posts to 2 other platforms with light edits. Publish 3–5 unique, story-rich assets this month that your future self wants LLMs to cite. Seed third-party domains (LinkedIn article, Reddit thread, Medium post, Quora answer) with your core message to boost LLM citation odds. Audit discovery: can buyers find you on Pinterest/Instagram/TikTok/Etsy for your “money” searches? If not, claim and optimize profiles. Protect your energy: schedule sleep, workouts, and weekly calendar reviews before adding new marketing experiments. Connect With Ross:LinkedinGet Ross's book: Create Once, Distribute Forever Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

Send us a textIf you've ever felt like social media is just shouting into the void, this episode is going to change the way you think about staying connected with clients and colleagues. In Episode 89 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why newsletters are the most underrated marketing tool for lawyers, mediators, and divorce professionals. You'll hear how a simple, well-crafted email newsletter can keep you top of mind with past clients, nurture referral partners, and spark conversations that lead to real opportunities. From what to write, how often to send, and how to balance value with promotion, Sylvia gives you the roadmap for turning your newsletter into a referral-building engine. If you've been putting off starting a newsletter—or wondering how to make yours actually work—this is the episode you don't want to miss!Inside this episode, you'll learn:01:30 The Power of Newsletters03:23 Crafting Effective Newsletters for Past Clients07:38 Engaging Referral Partners with Newsletters12:52 Building and Personalizing Your Newsletter20:27 Special Considerations for Sensitive Topics26:55 Turning Newsletters into Referrals Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#80 Use AI to Create Smarter, Faster Content#62 Attract Clients: The "Serve First" Secret#50 Empathy's Role in Marketing From Client Care to Brand Building#17 How Successful Professionals Build A Loyal Community#12 How To Create Your Messaging That GetRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Back by popular demand -- Workshop: Clients on Repeat is happening Oct 1st 2025. Sign up here! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!How to connect with Noah:Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguyLinkedIn: https://www.linkedin.com/company/my-amazon-guy/Instagram: https://www.instagram.com/stevenpopemag/Twitter: https://x.com/myamazonguyYouTube: https://www.youtube.com/myamazonguyReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea. In this episode of Growth Talks, Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last. Drawing on more than 20 years leading growth at companies like Nurx and Shutterfly, Katelyn reveals how grounding your brand in customer insights, aligning teams around shared goals, and thinking like a performance marketer can unlock stronger partnerships, faster scaling, and sustained growth. She also shares lessons from high-impact rebrands and authentic influencer campaigns that have helped her build trust, relevance, and long-term brand equity.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Ozell Graham. A successful barber and entrepreneur, founder of The Fade Shop and creator of At Ease hair and skincare products. Purpose of Interview:To share the guest’s journey from military service to becoming a nationally recognized barber and business owner, highlighting the entrepreneurial spirit, community involvement, and mentorship within the barbering industry.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take:  According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

"It's an unbelievable feeling when a stranger buys your product more than once. It just is." – Kate Assaraf, Founder & CEO of Dip. Kate is a boundary-pushing founder and CEO of Dip, the waterless beauty brand making high-performance hair care a whole lot more sustainable — and a whole lot more fun.Kate's story is equal parts grit, creativity, and Jersey-girl edge. We talk about what it takes to truly disrupt the beauty industry, her collaboration with the band Guster, championing local refill stores, and how she balances being a CEO with being a human.We also dive into:

This week, Ash is joined by Danielle Sabrina, founder of Society22 PR and a leading voice in brand strategy and media relations, for a powerful conversation on resilience, storytelling, and building a standout personal brand. Danielle shares her inspiring journey, from high school dropout and teen mom to financial advisor and eventually, PR powerhouse. Her story is a masterclass in grit, reinvention, and using life's toughest moments as fuel for long-term success. Ash and Danielle explore how personal adversity can be a gateway to discovering your unique voice and how that voice can be leveraged to shape your narrative and career. Danielle shares behind-the-scenes strategies for crafting compelling pitches, getting featured in major media, and using thought leadership to drive business growth. Ash also opens up about her own viral campaign turned media story, offering real-life proof of how purpose-driven storytelling can open doors you never imagined. If you're looking to build credibility, amplify your voice, and take control of your brand's presence, this episode is filled with actionable tools you won't want to miss. In This Episode, You'll Learn: How Danielle turned early life adversity into entrepreneurial fuel. Why storytelling is the most powerful PR tool you have. How to craft pitches that actually capture media attention. The do's and don'ts of thought leadership and building trust with your audience. Practical ways to refine your social media presence and elevate your brand image. How to use PR to land big opportunities like getting into major retailers. Why investing in your personal brand is essential in today's market. Visit shopify.com/youturn and only pay $1 for your first month's trial. Connect with Danielle Sabrina   Website: https://www.society22pr.com/ Instagram:https://www.instagram.com/daniellesabrina7/ Linkedin: https://www.linkedin.com/company/society22pr/ Facebook: https://www.facebook.com/daniellesabrinaofficial/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley's team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix. With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world's most iconic carriers. And like Jim, Calum's journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how. So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring.---Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Earthquake. Comedian, Actor, Entrepreneur and Radio Host Comedy Icon known for his Netflix special Chappelle’s Home Team Presents Earthquake: Legendary (produced by Dave Chappelle). Host of Quake’s House on Kevin Hart’s Laugh Out Loud Network via SiriusXM. Longtime contributor to the comedy scene since the 1990s, with roots in Atlanta.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Earthquake. Comedian, Actor, Entrepreneur and Radio Host Comedy Icon known for his Netflix special Chappelle’s Home Team Presents Earthquake: Legendary (produced by Dave Chappelle). Host of Quake’s House on Kevin Hart’s Laugh Out Loud Network via SiriusXM. Longtime contributor to the comedy scene since the 1990s, with roots in Atlanta.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Earthquake. Comedian, Actor, Entrepreneur and Radio Host Comedy Icon known for his Netflix special Chappelle’s Home Team Presents Earthquake: Legendary (produced by Dave Chappelle). Host of Quake’s House on Kevin Hart’s Laugh Out Loud Network via SiriusXM. Longtime contributor to the comedy scene since the 1990s, with roots in Atlanta.

Want to know your leadership type? Take the quiz at www.bebrightlisa.com/quiz Have you ever said, “I just need to figure it out first…” before making a bold move in your career or business? In this episode, transformational leadership coach and personal branding expert Lisa Guillot calls out the most common mindset block smart, capable women face and exactly how to move through it. She shares a real-life coaching moment that unlocked a client's Clear Vision in just 27 minutes, and walks you through one of the most powerful tools from her upcoming book, Build Your Clear Vision. Whether you're dreaming of your next business, a creative pivot, or a rebrand that finally feels like you, this episode will help you stop spinning and start building.  

From Bartending Tips to 24 Locations: The Foxy Box StoryIn this episode of This Commerce Life, we sit down with Kyla, the bold founder and CEO of Foxy Box Laser & Wax Bars, who turned bar tips and brazilian waxes in her dining room into a 24-location franchise empire across Canada.Starting 12 years ago in her dining room (yes, you read that right), Kyla used her bartending tips to fund her venture into the hair removal industry. What began as giving customers shots of tequila while learning to perfect Brazilian waxes has evolved into a franchise system employing over 250 staff across four provinces.  you can find Kyla here: https://www.linkedin.com/in/kyla-dufresne-295867149/check out Foxy box here: https://foxyboxwaxbar.com/Thank you to Field Agent Canada for sponsoring the podcast https://www.fieldagentcanada.com/

New research from Fospha explores how quickly e-commerce marketers can expect to see payback from long-term brand building activity. Sam Carter, Fospha's CEO, joins WARC's Alex Brownsell to share the findings.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:

Olivia Santarelli, Gemini's Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.Olivia Santarelli, Gemini's Head of Marketing, has been building Gemini's marketing strategy for six years, helping transform the exchange from a small team into a major crypto brand. In this conversation, she breaks down Gemini's approach to marketing, from Guinness World Record-breaking drone shows to their "Revolution Needs Rules" campaign that welcomed regulation when others feared it. Santarelli discusses how Gemini focuses on educating mainstream users through products like their Bitcoin rewards credit card, competes with traditional finance companies entering crypto and builds lasting brand value beyond the typical hype cycles that dominate the industry.Links mentioned from the podcast: Gemini Ad Campaign: Go Where Dollars Won'tOlivia'sTwitterGemini WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, CoinDeskFrom our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Olivia Santarelli, Gemini's Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.Olivia Santarelli, Gemini's Head of Marketing, has been building Gemini's marketing strategy for six years, helping transform the exchange from a small team into a major crypto brand. In this conversation, she breaks down Gemini's approach to marketing, from Guinness World Record-breaking drone shows to their "Revolution Needs Rules" campaign that welcomed regulation when others feared it. Santarelli discusses how Gemini focuses on educating mainstream users through products like their Bitcoin rewards credit card, competes with traditional finance companies entering crypto and builds lasting brand value beyond the typical hype cycles that dominate the industry.Links mentioned from the podcast: Gemini Ad Campaign: Go Where Dollars Won'tOlivia'sTwitterGemini WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, CoinDeskFrom our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey?  This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI".  - To read Pt. 3 as a 2-min blog - To watch Pt. 3 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon) What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders, executives, coaches, board members, and experts become recognized as authoritative voices, influencers, and thought leaders in their fields. A thought leadership coach can help leaders in at least five areas: (1st) Discover new ideas that set you apart, to strategically position them as thought leaders; (2nd) Build a personal brand or professional brand;  (3rd) Content strategy and content creation;  (4th) Amplify and distribute thought leading content on media outlets, to foster trust and recognition, and increase visibility by engaging the target audience. (5th) Performance coaching The humbling fact is that no one can become a thought leader on his or her own. In the age of AI, human to human interdependency is needed more than ever to develop EQ, team building, relationship skills, and other qualities mentioned in Pt. 2.  The time to reinvent yourself is now.  Control your destiny with self leadership. If you need an initial consultation, please use the contact form on 10PlusBrand.com (The above is an introduction to Joanne Z. Tan's upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed ) ©Joanne Z. Tan  all rights reserved. Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!  - To stay in the loop, subscribe to our Newsletter (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance #thoughtleadershipcoaching #SipofSolace

Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track. In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you. I'm sharing the 5 specific problems I discovered with sales-first marketing.  Plus, I'm walking you through my exact framework for transitioning your audience without confusing them or tanking your sales. You'll learn how to retrain both the platform algorithm and your audience to expect something different from you, why storytelling sells better than direct pitches, and how to make your social media feel exclusive while moving conversions to email, podcasts, or other channels where people are actually ready to buy. The best part? Social media gets to feel fun and creative again instead of something you have to do to make money. In this episode, we're chatting about: • The 5 problems with sales-first marketing • Brand-first marketing framework  • The transition strategy  • Platform exclusivity method  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling. From a Hong Kong hot pot party to a Milan piazza activation, every detail was designed to blur the line between brand and experience.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:08):Today we're talking about how one of the fastest growing categories in the spirits industry, tequila and mezcal, is being shaped by culture, identity, and global consumer trends.Damian Fowler (00:20):Our guest is Sophie Kelly, SVP of Global Tequila and Mezcal Categories. At Diageo, she's leading the strategy behind some of the world's most iconic tequila brands, helping Diageo navigate its growth, changing cultural expectations, and the new ways consumers connect with celebration.Ilyse Liffreing (00:39):We'll talk about how Diageo is bouncing global scale with local storytelling, and in short, how tequila has become a cultural force beyond just the shot glass.Damian Fowler (00:50):So let's get into it.Ilyse Liffreing (00:51):Diageo is no stranger to bold campaigns and really intersecting in today's culture. How does your latest work in the tequila and mezcal category continue that legacy? And with your latest campaigns, what was one core story or rather insight that you're trying to bring to life?Sophie Kelly (01:13):Our moment of consumption is normally when people are out socializing, trying to have the best times of their lives or celebrate a major moment in their life. So think birthdays, weddings,Ilyse Liffreing (01:25):Or even here atSophie Kelly (01:26):Can, even here at can, right festivals. So what is really important for us as we build our brands and think about how we go to market is that we are creating experiences for consumers to participate in. I think some of my favorite stuff across the category is on Don Julio. I mean, we launched a brand new product, 1942 Manys, which was a 50 ml supposed to allow people to access the luxury of 1942 at a better price point in a fun format. And we did that in the Oscars, right? But the most recent one, which I just adore and am still obsessed with and is still going, would be our cultural global collaboration with Peggy Goo. She is a number one DJ globally. She's also an icon in the fashion world, and she creates a load of fashion jewelry. We discovered her in Southeast Asia and she was a massive fan of 1942.(02:32):As marketers, we just started to ride along with her and gift her and be a part of her experience. So we approached her and said, any interest in creating a 1942 special limited edition with us? And she was blown away. She was like, yes, but can I design the product? Can I design the experience? Can it be global? Can it travel? Can it be teased? We said yes to all of the above. So we started off in Miami where we had an intimate party, but that intimate party probably had influences at it that had over a hundred thousand followers on Instagram. So we started to tease the collaboration, which was called the 1942 goo. And that's a really important element because we changed the logo of 1942 to be 1942 goo. We teased the campaign with outdoor and these events and we went from Miami to New York, to London to Milan and then to Seoul and then to Hong Kong. New York had a pop-up souvenir store in a car park. When we went to Milan, we did it in a piazza. When we went to London, we did it differently. When we were in Hong Kong, we did a hot pot pop-up. One of the most special parts of the experience was in Seoul, right in her home neighborhood and right next to where she was going to perform. And that was already up six weeks before it came. So we are teasing the drum roll in and the desire for people to be a part of this limited experience.Ilyse Liffreing (04:12):Now, I know you're talking a lot about out of home, but what were some of the other marketing channels that you leaned into for this campaign?Sophie Kelly (04:18):Everything in the popup was consumable or was collectible. So whether it was the key chains, whether it was the hats, whether it was her specifically designed scars, consumers could collect it, they could create content on it and they could share it broader. So then what started to happen was they were creating their own content. She was creating her own content and influencers within her sphere were creating their own content. And then there was the tease that we were moving to a new city. So that was creating a hype in that. So when you think about channel mix, it was digital, it was static, it was experiences, real life experiences, and most importantly, actions doing something, not just talking about it and then providing people with beautiful little artifacts that they could collect from the experiences to participate and create around.Damian Fowler (05:18):We want to get to what your takeaways are in a minute, but before that, I want to ask you, it is interesting when you watch the kind of trajectory of different spirits, it seems like tequila's having a serious moment right now. I mean, for example, in New York, just the other week I ordered a mezcal Negroni, it wasSophie Kelly (05:39):Amazing. 800 new craft brands have been launched into tequila in the last, I dunno, two years.Ilyse Liffreing (05:47):Wow, that is a lot.Sophie Kelly (05:47):So we are seeing a boom in tequila in the same way we saw in North American whiskeys in bourbon in the last five, six years and as a global business unit that I represent. So you are running the gamut of understanding the benefit of the experience of tequila, which is high-end tequilas that are incredibly versatile, that are suitable for multiple occasions and multiple drinks in a culture like the US to teaching people that tequila is no longer that bad shot you had in college. How do you educate? How do you train, how do you get these drinks into culture so that people choose them? Well, you got to have strong brands. You got to have the love of the bartender and the on-premise and you create the biggest rituals there beyond anywhere else, and they travel into the home and then you've got to pick up how consumers are interacting, right? So I'll give you a fun one. For example, we were in the ski fields and we observed that people were taking hot chocolates in shot glasses and then they were tipping the mini that I gave you, the 1942 mini into the top of the shot glass, and that was a serve. So we took that and we scaled it across the ski resorts, right? So from simple mixed drinks to sipping age liquids to fun novel rituals in clubs is how you really fuel what's going on.Damian Fowler (07:19):In terms of takeaways, do you have any kind of data points that show the growth and interest in this category?Sophie Kelly (07:26):It's the fastest growing spirits segment in the category right now and is forecasted to be that way for the next five years. So if you've got spirits running at about three or 4%, you've got tequila running at about six to 11%, which is kind of amazing. It's also very specific on its development. So if you look at the US, it's more developed. You look at Mexico, it's very developed and the rest of the world it's between five and 15% penetration. Give you a fun fact like whiskey and vodka is up around 36, 42 depending on the market. Yeah, too many people associated tequila with college shots. That is not the experience of tequila. It is playing across high energy. It's in the club, it's with the VIPs, it's with the celebrities, but it's also playing in casual connect moments and simple mixed drinks. So you're able to get into cocktail culture as well as simple mixed drinks. So I think that's a lot of the key to the growth we're seeing and just the versatility and the taste profiles.Damian Fowler (08:36):Now that the campaign's out there, you did hit on some of these obviously, but are there key signals and metrics that you look to on your dashboard? As it were,Sophie Kelly (08:45):Our consumers had watched over 190 days of content. We got up to 9 billion impressions, which is pretty extraordinary. And what I'd say is lots of chat about AI and is it going to take over. I think the beautiful combination of cultural collaboration with talent, the right kind of elements in the experience to create talkability and then utilizing tech from a generate insights about the communities and how we're going to combine them and what they need in the experience to also distribution, right? Taking the influencer content, taking the bartender content, taking the experience content and amplifying that out to further bigger audience was critical on distribution.Ilyse Liffreing (09:34):Sophie, can you tell me whether there is a market or a moment that delivered the most surprising engagement or maybe taught you something new out of this whole campaign?Sophie Kelly (09:46):One of the most surprising stats was just how many hours of content our consumers consumed on the campaign because it was so engaging, right? The other thing I'd say is as she traveled, she went into global duty free, she signed bottles, she met consumers, and that exploded as well. So I think one of the surprising things for us was this relationship started in Singapore and then we cultivated it and then we were able to scale it globally, but also make it extremely local to that market.Ilyse Liffreing (10:30):So Sophie, from your perspective, and here's your big impression here, how are those broader cultural shifts really influencing the way Diageo approaches brand building in the tequila and mescal space?Sophie Kelly (10:46):You must create experiences that allow what we like to talk about, which is accessible luxury for people to engage in. So when you think about this, we created the baby mini Peggy Goo bottles, which are 50 ml bottles, and you can access the taste of the experience. I mean, I think formatting is a really simple way of doing it. I think inviting people in to experiences at multiple layers and letting them access a world that they may have sought was out of reach is super important when you're creating experiences. And then I think giving them little artifacts from that to carry through that represent that something special that represents the experience they were able to engage in. IDamian Fowler (11:36):Want to ask you, this is a very important question. What new drinks around tequila are available now? Are you seeing pop up?Sophie Kelly (11:43):I think you said it, the Negroni, the espresso martini. We're even doing old fashions with tequila, and that is a real result of, versus people thinking about tequila as just blanco or mixed in a margarita. We have this huge explosion in aged tequilas, which are really sourcing from whiskey moments and rituals as well as kind of the versatility of tequila.Ilyse Liffreing (12:14):So Sophie, you've worked across several iconic brands. What's one lesson about cultural storytelling that stayed consistent throughout your career?Sophie Kelly (12:22):Work with people who love your brand. Listen to what's happening with your brand and culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play. Is there aIlyse Liffreing (12:37):Non Spirits brand that you admire right now for the way it connects with people emotionally or culturally?Sophie Kelly (12:45):Labubu. Have you seen these things? Oh yes. Yeah, they are little kind of monster icons that everybody is hanging off their bags. I just love it.Damian Fowler (12:53):A final question I think is what's your favorite drink?Sophie Kelly (13:00):You know what? I am a Don Julio or a Casamigos Reposado on rocks with a slice of orange. I love my 1942, but so they're mine.Damian Fowler (13:16):And that's it for this edition of The Big Impression.Ilyse Liffreing (13:18):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (13:25):And remember,Sophie Kelly (13:27):Work with people who love your brand. Listen to what's happening with your branding culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play.Damian Fowler (13:41):I'm Damian and I'm Ilyse, and we'llSophie Kelly (13:43):See you next time. 

The video version of this podcast can be viewed hereTakeawaysStaying informed is crucial in retail.Kevin transitioned from investment banking to entrepreneurship.Pet ownership surged during COVID, creating market opportunities.Building a brand from scratch involves emotional investment.Education is key in promoting new pet nutrition products.Innovating in pet nutrition can fill gaps in the market.Digital marketing is challenging for new pet brands.AI can enhance marketing and content development.Exploring alternative sales channels is essential for growth.Networking and building a team is vital for entrepreneurs. Chapters 00:00 Kevin's Journey: From Investment Banking to Entrepreneurship03:23 The Rise of Pet Ownership and Market Opportunities05:43 Building a Brand from Scratch: The Emotional Journey08:45 Innovating Pet Nutrition: The Case for Bone Broth13:44 Navigating the Digital Marketing Landscape18:39 Exploring Alternative Platforms for Growth22:15 Leveraging AI in Business Operations26:53 Future Growth: Omnichannel Strategies and New Product Development35:30 Advice for Aspiring Entrepreneurs

Sponsors:• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account• ◦ Marvin Windows and Doors• ◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Tyler Gibson:https://twobrothersepoxy.comConnect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture.

In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.   

Robert Gould. Youngest developer in the U.S. to lead a $300 million community development project in partnership with the City of Savannah.

Robert Gould. Youngest developer in the U.S. to lead a $300 million community development project in partnership with the City of Savannah.

EMBED AUDIO HERE Danielle spent over a decade crafting brands behind the scenes. What came next? Saying yes to her own vision—and learning how to juggle businesses, babies, and boundaries in the realest way possible. Danielle is a designer, creative director, strategist, educator, brand mentor and founder of award winning, California-based branding and packaging studio, Designsake. She started her career in publishing as a photographer, then transitioned to be a visual designer at Benefit Cosmetics where she created brand and product strategy, custom packaging, and global advertising campaigns for six years. In 2014, she launched Designsake and since then has partnered with numerous start ups and legacy brands in the beauty, health and wellness, food and beverage, lifestyle, cannabis, and B2B categories. Then in 2022, her and business partner Lauren Meeker, launched SARDINE, a bold yet wearable eyewear brand that is rich in flavor, high in wearability, and seasoned with style. Since launching, the brand has grown its presence nationwide to 100+ boutiques between US and Canada, has collaborated with coveted brands like Freda Salvador, and even popped up for the summer at the Soul Cycle's Barn in the Hamptons. Meet My Guest WEBSITE: Sardine.net WEBSITE: DesignSakeStudio.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Robert Gould. Youngest developer in the U.S. to lead a $300 million community development project in partnership with the City of Savannah.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Millions Fitch. Founder of Astra Wellness in Macon, Georgia. Key Highlights:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Millions Fitch. Founder of Astra Wellness in Macon, Georgia. Key Highlights:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Millions Fitch. Founder of Astra Wellness in Macon, Georgia. Key Highlights:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald. Drawing from his own experiences—including the rise and fall of his Houston-based comedy club—he shares hard-earned lessons about budgeting, hiring, planning, and the realities of entrepreneurship. The episode is both motivational and practical, offering real-world advice for aspiring and current business owners.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald. Drawing from his own experiences—including the rise and fall of his Houston-based comedy club—he shares hard-earned lessons about budgeting, hiring, planning, and the realities of entrepreneurship. The episode is both motivational and practical, offering real-world advice for aspiring and current business owners.