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Hey Beautiful Women's Inside & Out There. In This Podcast I've Discussed About Some Pregnancy Food That Will Help To Nurture & Nourish Your baby Within a Womb Itself. And You Might Have Even Heard as Well that 80 % Of the Children's Mind Gets Developed While being in a Womb Only & Rest 20 % After Them Taking a Birth. So Don't Let go of this Pregnancy Tenure Anyhow. And You Yourself Can Notice The Difference After A While; Be It With Regards to Their Complexion, IQ or Their Health! Try it & Let Me Know the Results in the Comment Section. हे all वीमेन इस पॉडकास्ट में कुछ प्रेग्नेंसी फ़ूड शेयर किए है जो बहुत ज्यादा हेल्प करेंगे आपके बेबी को वोम्ब में स्मार्ट बनाने के लिए क्योंकि आपने ये तो सुना ही होगा कि 80% बेबी का माइंड वोम्ब में डेवलप होता है और बाकी 20% इस लाइफ में आने के बाद आप खुद अपने बेबी के बॉडी टोन iq लेवल में फर्क देख सकते है । social account। https://www.instagram.com/maapreneur/ --- Send in a voice message: https://anchor.fm/maapreneur/message

“Power corrupts” has been a maxim for ages, but most people still seem to trust people with power as long as it’s used in a way they want it to be used. This is extremely short-sighted. The Founders warned us about this - whatever power you give someone today to do “good” will eventually be in the hands of someone who can use that power for the opposite. The post Power Corrupts. So Don’t Trust Anyone Who Has it first appeared on Tenth Amendment Center.

Join the Bonus Accessory crew every Friday as they dive head first into all things Xbox, Xbox Game Pass, & PC gaming. For years now, backwards compatibility has been a feature staple within Microsoft’s line of gaming hardware, and with the newest console generation underway, it seems that isn’t slowing down, including the addition of backwards compatible titles heading to the xCloud streaming service. But while it’s a nice feature for fans of the ecosystem to have, one thing Microsoft may be doing is helping the industry with an issue that many have worries in: game preservation. This week, we explore Microsoft’s newest additions to the xCloud service, and why the preservation of original Xbox and Xbox 360 titles is something that Microsoft seems to be getting ahead of to avoid potentially putting their IP at historical risk down the road. Also, the original source code for Ninja Gaiden Black may be lost forever, Call of Duty: Modern Warfare gets a surprising new update, a new line of headphones for your Series X costs as much as the system, and much more, coming up on the newest episode of the Game Pass Gamecast! Be sure to subscribe and turn on notifications so you never miss a show when they drop every Friday morning!

There are two seasons, Spring and Autumn, when I tend to wax most poetic. And whenever I read a well turned phrase I always want to share it with others. So here is a little mashup of thoughts on Spring from the minds of Rainier Rilke, Frances Hodgson Burnett, Charles Dickens, Pablo Neruda, Terri Guillemets, Audrey Hepburn, Gustav Mahler, Leo Tolstoy, Margaret Atwood, and Luther Burbank … with just a touch of House Whisperer thrown in for good measure …Say what you will about the first of January. For me, Spring is truly the beginning of the new year. Everything that comes before is but thought, hope and aspiration, but Spring … Spring is when finally the houselights dim, the audience is hushed, curtains open and a tingle runs through you as the stage begins to glow and the play begins.When Spring returns … “The Earth is like a child that knows poems.”Spring is “… the sun shining on the rain and the rain falling on the sunshine . . ."It is a time “… when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade.”It is “… bird chirping weather.”“Spring won't let me stay in this house any longer! I must get out and breathe the air deeply again.”A time to plant a garden and believe for, “To plant a garden is to believe in tomorrow.”“Spring is the time of plans and projects.”“In the spring, at the end of the day, you should smell like dirt.”Spring is the earth answering all your questions with, “Yes and yes and yes.”Spring is an unapologetic challenge to pessimism and cynicism. “You can cut all the flowers but you cannot keep spring from coming.”Spring is the time of earth's renewal, and the earth is your home and you are its child, so Spring is your time too.So "Don't wait for someone to bring you flowers. Plant your own garden and decorate your own soul.”In other words, step outside your door, breathe deep, begin a new journey, and go build yourself a beautiful life.

פודקאסט מספר 404 . . . ואוו, אנחנו ב-400-ים, וזה Not Found 404 . . . כן, הולכת להיות לנו כאן סדרה ארוכה ומתישה של 400-ים . . . אז - פרק מספר 404 של רברס עם פלטפורמה! התאריך היום הוא התשיעי במרץ אלפיים-ו . . . בפעם שעברה אמרתי 2001, לא? (אורי) 2021, אם זכרוני אינו מטעני . . . (רן) 2021 - ואנחנו, כרגיל, באולפנינו הקט אשר בכרכור, מולי נמצא אורי - (אורי) אהלן, וזה שבוע האישה הבינלאומי, אגב - (רן) שבוע שמח! ושלום טל מחברת Armis - ברוכה הבא!טל רביד באה לדבר איתנו על Security ובאופן יותר ספציפי על Network Protocols ו-Security, ולפני שנצלול לעסק - ספרי לנו טל: מי את, מניין באת ולאן את הולכת?(טל) אז אני טל רביד, כמו שציינתם, בת 32 מתל אביב - במקור מרחובות, אבל אני חושבת שתל אביב השפיעה עלי מספיק בשביל לקרוא לעצמי “תל אביבית” כבר.בשלוש וחצי השנים האחרונות אני עובדת ב-Armis - סטארטאפ בתחום ה-Security שתיכף נרחיב עליו.לפני זה הייתי במגוון רחב של תחומים - במקור מ-8200, יש לי 7 שנים בערך בקהילת המודיעין, כשצוברים כל מיני סוגי ידע שמתקשר באופן כזה או אחר לסייבראחרי כמה פרקי קריירה בתחומים שונים חזרתי קצת לעולמות של סייבר, ובשנים האחרונות בעצם הקמתי את התחום של הדאטה ב-Armis, שאצלנו הוא כולל ממש היכרות עם ה-Knowledge base של החברה, עם כל הדאטה והלוגיקות.ובין השאר גם עם חוקים שקשורים ל-Security ול-Network Protocols.(רן) מעולה - אז אני מניח שלא מעט מהמאזינים שלנו מכירים את Armis, אבל לאלה שלא, ספרי לנו קצת מי זו Armis? מה אתם עושים שם?(טל) אז Armis קיימת כבר חמש ומשהו שנים, כשהחזון הגדול של החברה הוא לייצר Agentless-Security - בעצם לאפשר להגן על רשתות מבלי באמת להתקין Agent על המכשירים בסביבה.אנחנו עושים את זה ע”י (א) יצירה של Assets Inventory - מיפוי כל הרכיבים שנמצאים ברשת של לקוח ו(ב) אז, לגבי הרכיבים האלה, להגיד מה הם? האם יש חולשות מסויימות שרלוונטיות? האם הם תחת Risk מסויים? כדי לאפשר ללקוח בעצם לקנפג (Config) ולעדכן אותם.מעבר לזה - האם יש איזשהו . . . אנחנו עושים משהו שאנחנו קוראים לו NDR - במקום ה-EDR, שזה Endpoint detection and response - אנחנו עושים Network detection and response, זאת אומרת - אותה הגנה מפני פריצות ותקיפות והתנהגות זדונית, בתרגום העברי של Malicious, או Suspicious, חשודה.במקום להשתמש ב-Agents בשביל לעשות את הדברים האלה, אנחנו בעצם עושים את זה דרך אינטגרציות עם רכיבי רשת ומידע שמועבר באופן גולמי.(אורי) זאת אומרת שאתם Agent על רכיבי הרשת . . . אני יכול להגיד את זה?(טל) אנחנו לא מתקינים Agents - אנחנו עושים אינטגרציה עם רכיבי רשת או עם תוכנות ברשת(אורי) וזה נותן לכם יתרון ב-Deployment, או שזה גם נותן לכם יתרון ממש ב-Detection שאתם יכולים לעשות ואחרים לא יכולים?(טל) זה נותן הרבה יתרון ב-Deployment - למעשה, אם זה רכיבי רשת אז אנחנו יכולים לעשות RSPAN מ-Switch-ים ובעצם לקבל תעבורה גולמית, או ממש לעשות איזושהי אינטרגציה עם Wireless LAN Controller - הרכיב שאחראי על הרשת Wi-Fi.או, במקרים אחרים, עם כל מיני מערכות שפועלות בדרך על רשת Active Directory - אז אנחנו משתמשים באיזשהו API ומתקשריםאנחנו ממש נמנעים מלעשות דברים יותר מורכבים מזה, בשביל לשמור על Deployment מאוד קצר ופשוט.(אורי) כן, פשוט מעניין אותי איך הדבר הזה עובד, פיזית . . . אתם בעצם מאזינים לתעבורת הרשת כחיצוניים-לה, ונותנים את ההתראות, או מה שצריך?(טל) כן - אנחנו לא נמצאים בתוך הרשת, אנחנו עושים איזשהו RSPAN, בדרך כלל לאיזשהו Collector שנמצא סמוך ל-Switch, אנחנו שמים אותו ליד.ובצורה הזו אנחנו מוציאים את הדברים הרלוונטיים ושלחים חזרה, באופן מוצפן, לענן, לאיפה שהשרת שלנו נמצא.ואז משם, בעצם, אנחנו מסוגלים להציג ללקוח את התובנות וה-Insights שמתוקשרות עם המערכות של Armis, עם ה-Knowledge base שלנו.(רן) זאת אומרת שנקודת ההנחה היא שהתוקף, או הפעילות החשודה, עוברת ברשת - אני מניח שזה טרוויאלי, כי כנראה שזה כמעט תמיד ככה . . .(טל) כן - בהנחה שיש תוקף חיצוני כלשהו, בהנחה שהתוקף לא מגיע מתוך המערכות שלך ושם USB בתוך אחד המחשבים של העובדים שלך, אז תיהיה איזושהי הגעה מתוך הרשת.לרוב היא תוסווה, ובעצם המטרה שלנו היא להשתמש בכל מה שאנחנו מסוגלים לתתהדוגמא שהכי קל לדבר עליה - הרבה פעמים שואלים אותנו “אבל ה-Firewall לא אמור לעצור את כל הדברים ברשת? איך תדעו?” - אז הרבה פעמים דברים קורים לפני שה-Firewall יודע שמדובר באילו-שהם Domains שהם אסורים לגישה או שהם חשודים או בעייתיים.ואז הם בעצם ניגשים להבין את הפרופיל של המכשירים שנמצאים על הרשתבעבר זה משהו שהיה מאוד . . . אני לא אגיד ש”פשוט” כי זה עולם מורכב ואני לא רוצה לזלזל בכל מי שמתעסק ב-Security, אבל בעולמות של היום, כשיש לך גם מחשבים, גם סלולריים גם, במשרד רגיל היום, אם אתם זוכרים איך נראה משרד רגיל, אז יש בו גם מצלמות אבטחה וטלפונים ומדפסות ו-VOIP-ים וכל דבר כזה.וקל וחומר כשמגיעים באמת לארגונים או מערכות שמשתמשות, ממש על בסיס יומיומי, ברכיבים שנקראים IOT, במובן הרחב שלהם - אם זה Industrial IOT, אם זה פסי ייצור, בין אם זה מעליות בבניין, שזה Management systems, ובין אם זה בבתי חולים, שזה האולטרסאונדים והרטנגן שמשתמשים בהם - כולם היום מחוברים לאינטרנט, והם משתמשים ברשתות - ומכשירים כאלה הרבה יותר קשה לנטר אותם אם אתה לא יודע מה הם ואתה לא מבין מה ההתנהגות הרצויה שלהם.(אורי) דיברת קודם על Firewall וכאלה - זה לא Firewall שמנסה לחסום Ports כדי שלא תיהיה גישה פנימה, אבל הוא הרבה פעמים ירשה יצירת Connection החוצה - ונראה לי, אם אני מבין נכון, שחלק ממה שאתם עושים זה פעם (Once) שמישהו יצר קשר החוצה, עכשיו על ה-Connection הזה יכול להכנס Malicious traffic בלי בעיה - ואתם תראו אותו, אבל Firewall לא יראה אותו.(טל) זה גם נכון, למרות שכל רכיב רשת שהוא, בין אם זה IOT וכו’ - הם לא ייצרו קשר “סתם” החוצה, חייב להיות משהו שייגרום להם לעשות את זה.באופן קצת מצחיק, עדיין אחוז מאוד ניכר מהמתקפות היום מגיע מ Phishing, או מ-Spear Phishing, שאנשים פשוט לוחצים.אבל הרבה גם מגיע מסריקות חיצוניות - מאילו-שהם מכשירים, שיש להם Port פתוח גם לתקשורת החוצה וגם לתקשורת פנימה.עלה לי לראש “מדפסת”, פשוט בגלל שקח לדוגמא מדפסת של HP - אחת לכמה זמן היא כנראה תתעדכן מול השרתים של HP, ואם אני איש IT, אז אני צריכה לקנפג (Configure) את Firewall, וצריך לתת לה איזושהי יציאה מסויימתבוא נניח ש . . . - אם זו מדפסת או Security camera או מה שזה לא יהיה - אז בוא נניח שאיש ה-IT שלך מאוד יסודי, ויודע על כל אחד מהרכיבים שלו בדיוק מה הם, ולהרשות את ה-IP עם ה-Port הרלוונטי הספציפי שצריך להתעדכן, שזו גם קצת הנחה שהיא Far-fetched - גם אם הוא עושה את זה, האם הוא יודע בדיוק מה ה-Domain הספציפי שמתעדכן? כי גם הוא משתנה . . .לכן מגיע הפתרון שלנו, שאומר - “רגע, אני יודע שזה לא IP ו-Mac כלשהו, שאם שמים על הרשת, אני יודע שזו מדפסת”.לכן, המדפסת הזו מיוצאת ליותר מ-Domain אחד ובחודש האחרון - לא יודעת, אם הפרופיל שלה כל הזמן התעדכן, כל חודש או משהו כזה, ואני רואה איזשהו שינוי בהתנהגות - אז בגלל שהיא מדפסת, אני יודעת להגיד שזו חריגה.ואני יודעת או לשלוח את החוקים ל-Firewall או ממש להתריע בפני הצוות ולהגיד “תראה, יש עכשיו התנהגות חשודה ברשת, שים לב ל-IP הזה ולמה הוא מתנהג ככה”.(אורי) כן, במיוחד אם הצנטריפוגות שלך מתחילות ל . . .(טל) כן, זה משהו שרצוי לעצור . . .(רן) אז איך בעצם עובד מחקר כזה? אתם צריכים ללכת וממש להכיר כל פרוטוקול של כל מדפסת או כל ציוד IOT? איך בכלל מתחילים על כל הסיפור הזה?(טל) זו שאלה טובה . . . כמו שאתה יכול לתאר לעצמך, זה יכול להיות קצת סיזיפי לפעמים, אבל באמת ההתחלה הגיעה מהפרוטוקולים היותר גדולים, שרוב הרשתות משתמשות בהם ורוב מכשירי ה-IOT, באיזושהי רמה, ישתמשו בהם.אתם יכולים לתאר לעצמכם - HTTP ו-DNS ופרוטוקולים שקשורים ל-Registration לרשת - DHCP ו-CNP וכו’.ולאט לאט התחלנו משם, ועוד ועודבעצם, Armis עצמה היום יושבת על כמה Industries שונים, שזה אומר שאנחנו צריכים להחזיק הרבה אנשים שמכירים פרוטוקולים של רכיבים שבדרך כלל מתחברים לרשת משרדית - אבל גם את המעליות, וכל ה-Big Management systems וה-Industrial systems וכל ה-Medical . . .אז פשוט - בכל פעם שנכנסנו לתחום חדש, אז יושבים ומתחילים לחקור(רן) אוקיי - אז איך חוקרים? פשוא מסתכלים על הפאקטות (Packets) ומתחילים להבין מה הן אומרות?(טל) אז לפעמים ככה . . . בצורה יותר מתודית בדרך כלל, מנסים להבין מה הם המכשירים הרלוונטיים שמשתמשים בהם וקצת להבין אותם. הרבה פעמים . . .יש כל מיני סוגים - יש ממש לעשות Network research, ממש לראות איך פרוטוקול מסויים עובד, לנתח את הפאקטות (Packets), לראות פקודות מסויימותאם יש לך איזשהו מכשיר אז ממש לראות כל מיני פעילויות שאתה עושה ביום-יום עם המכשיר ולהבין את הפקודות השונות.לפעמים יש תיעוד של הדברים - יש Vendors שמייצרים תיעוד, שאין להם בעיה לשתף אותו.יש תיעוד קיים לפרוטוקולים שהם Open sourceויש מקרים יותר מורכבים . . . של פרוטוקולים ש . . .אני יכולה לתת דוגמא אחת מצחיקה שהייתה לנו, שאחד הלקוחות שלנו, בתחום התעופה - ולמעשה ראינו . . הצלחנו לזהות ברשת שלו “מנעולים חכמים”, כמו דלתות כאלה, כמו שאתם יכולים לדמיין, שאתם מתקרבים אליהן ויש חיישני גישה והן נפתחות.אז בעצם, עבור המקרה הזה אמרנו “בואו נקנה רכיבים דומים וננסה לחקור אותם”, והתחלנו לחקור ולהתעניין באינטרנט . . . [Sirius Cybernetics Corporation?](רן) כשאת אומרת “לחקור ולהתעניין”, אז בואי נראה אם אני מבין את הדבר הנכון - אני מסתכל על איזה Traffic הם מוציאים? מה הם מקבלים? איך הם מגיבים, נגיד, אם אני שולח להם Packet כזו - האם הם פותחים את הדלת? . . .מה המשמעות של “לחקור” בעצם?(טל) כן, זה ממש ככה - אתה רוצה לחבר אותם לרשת, ואז להתחיל לשחק איתם, להפעיל אותם כמו . . . תיכף אני אסביר למה לא רכשנו אותם, אבל אתה בעצם רוצה, לצורך העניין, לחבר מצלמת אבטחה לרשת, לשחק איתה, להזיז אותה, לראות מה היא קולטת, אילו פקודות היא נותנת חזרה לשרת, ואז, בעצם, להבין איך הפרוטוקול עובד - איזה סוג פקודה נשלחת בכל פעם שמתבצעת פעולה, ואיזה מידע עובר עם כל סוג פקודה כזה.(רן) אוקיי - ומה גיליתם? גיליתם משהו מעניין על אותן דלתות חכמות, מנעולים חכמים?(טל) אז את המנעולים החכמים מאוד מאוד רצינו, חשבנו שזה ממש מגניב לראות אותםבעצם, כשהתחלנו קצת לרחרח ולהתקשר למקומות שמוכרים את המנעולים החכמים האלה, בעצם קיבלנו כזה “אוקיי, אנחנו נבדוק בשבילכם”, ויום אחר כך התקשרה מישהי מה-DOD האמריקאי, ובאנגלית מאוד פורמלית ומאוד . . .(רן) זה ה-Department of Defense . . .(טל) כן, ה-Department of Defense . . . “התענייתם ברכישה של מנעולים מסוג כזה וכזה . . .”(רן) “האם אתם אירנים? האם אתם בונים כור?”(טל) בדיוק . . . “לאיזה צורך?”אז אמרנו “לא, רק רצינו לחקור ולראות איך הם עובדים”, ואז היא אמרה “So Don’t . . . ”ולא רכשנו את המנעולים האלה . . . אבל מן הסתם היה הרבה ציוד אחר, שאנחנו בודקים ומנתחים.(רן) היא כנראה לא עברה קורס הסוואה של ה-FBI או של ה-DOD . . .(טל) לא . . . באמת, לפעמים זה מאוד מוזר, התחום הזה.(אורי) בואי . . . ישראלי טוב, דווקא כשאומרים לו So Don’t . . . ” - דווקא קונה.(טל) אני . . . בואו נגיד שהסיפור נחרט, זה עד היום “המכשיר המפוספס” מבחינתי, יום יבוא ונשלים את זה.אבל בסדר - אנחנו כן ישראלים, אנחנו ידועים בתושייה שלנו ועל היכולת שלנו להתמודד עם דברים בכל מיני דרכים . . .(אורי) “חסמו לנו את הדלת החכמה, אז נכנסנו מהחלון החכם, זה לא . . . “(טל) היי! אנחנו Defense - רק מגינים.(רן) אז אוקיי - אולי נדבר על כמה חולשות מעניינות שיצא לך לחקור או להכיר, בפרוטוקולים מוכרים.אני מניח שהרבה מהאנשים פה שמאזינים מכירים את הפרוטוקולים הטיפוסיים - בין אם זה HTTP שהזכרת, DNS או אחרים - ספרי לנו על איזשהו סיפור מעניין שיצא לך לעבוד איתו.(אורי) על איזה פרוטוקול שאף אחד לא שמע עליו . . .(טל) שאף אחד לא שמע עליו? . . .(אורי) לא יודע . . . כמו הפרוטוקולים של קבינט הקורונה . . .(רן) אורי - יש לך טעם קינקי במיוחד היום? . . . לא, אולי נדבר על איזה פרוטוקול מוכר, אבל חולשה מעניינת.(טל) אני חושבת שאחד הדברים היותר מוכרים ומעניינים בהקשר של . . . או שנתחיל שנייה ביותר פשוט -באמת, התחום הזה של מחקר רשת - יש לו את הצד היותר הגנתי, שאנחנו משתמשים בו, ויש גם את הצד ההתקפי.זאת אומרת - אתה יכול לחקור פרוטוקול כדי להבין איך הוא מתנהל ולנסות להגן, ואתה יכול לחקור פרוטוקול כדי למצוא בו באמת חולשות.ולרוב אלו גם שני תפקידים שונים בתוך חברות.אז אני אנסה לתת דוגמא מכאן ומכאן, נשמע הגיוני?(רן) מעולה(טל) אז הצד הראשון הוא באמת הצד ההגנתי יותר, כשהמטרה שלנו פה היא לחקור פרוטוקול, להבין מה אפשר להוציא ממנו - ידע על המכשירים שמשתמשים בו - ומנגד לראות מתי אפשר להשתמש כדי . . . מתי הוא בעייתי.אני אתן לך דוגמא של פרוטוקול שאתה כנראה לא מכיר - כי HTTP ו- DNS הם באמת מוכרים - יש פרוטוקול מאוד מוכר בעולמות בתי החולים, עולמות ה-Medical, שנקרא DICOM.זהו למעשה פרוטוקול של מכשירי Imaging - אולטרסאונד או CT או X-ray - כל התחום הזה בעצם משתמש בפרוטוקול הסופר-עתיק הזה בשם DICOM, שכל המשמעות שלו היא תקשורת בין מכשיר הקצה, למשל האולטרסאונד, לבין איזשהו שרת ייעודי, שנקרא שרת PACS, שהוא בעצם השרת שמחזיק את ה-Images שנשלחים.(רן) זה לא כמו במצלמה אלקטרונית [דיגיטלית]? תמיד יש Folder כזה שנקרא “DICOM”, נכון? זה מגיע מאותו מקום? כשמורידים, נגיד . . אם מכניסים . . .(אורי) DCIM . . .(רן) אה, DCIM . . .(טל) DCIM . . . כן, זה שונה . . . נראה כמו אותם ראשי תיבות דומים, או משהו כזה, אבל לא - DICOM הוא ממש של עולם הרפואה.הוא מאוד מאוד מוכר ובשימוש מאוד רחב - לא ראיתי אף פעם לקוח בתחום שלא היה לו שימוש מאסיבי ב-DICOM . . .(רן) זאת אומרת שאם אני עושה CT או X-Ray או כל מיני דברים כאלה, אז זה כנראה עובר בפרוטוקול הזה לאיזשהו שרת?(טל) כן. אולי יש דרכים חדשות שמנסים, אבל אני עוד לא נתקלתי בהן בכל הבתי חולים שאנחנו עובדים איתם.(רן) שליחים של Wolt? . . .(אורי) אבל הוא נוצר בתקופת ה X-Ray או בתקופת ה-MRI?(טל) בתקופת ה-X-Ray, לחלוטין בתקופת ה-X-Ray . . . (רן) רוצה לומר - Precambrian . . .(אורי) לא - השאלה האם היו בכלל רשתות מחשבים . . .(טל) תראה, X-Ray הוא לא כזה פיתוח של 1920-1930 כזה? או שאני טועה? [1895] אז שם הוא עדיין לא קיים, אבל הוא [DICOM] לחלוטין פיתוח מסוף ה-90s, לדעתי, אם אני לא טועה [1983]. אני לא בטוחה . . .(רן) בתקופה התמימה של הרשתות . . .(טל) כן . . .ולכן - כמו שאתם מתארים לעצמכם - הוא un-encrypted לחלוטין . . . הוא לא מוצפן, הכל עובר בגלוי, הוא ברובו אפילו לא בינארי - הוא ברובו טקסטואלי, שזה גם הבדל משמעותי בין פרוטוקלים, מן הסתםבגלל זה, כששאלת האם יש פרוטוקול שמסתכל על כמה פאקטות (Packets) ומבין מה הם עושים? אז כן - יש פרוטוקולים שהם פשוט טקסטואליים, שמי שכתב אותם פשוט . . .(רן) ואם זו תמונה - איך מייצגים תמונה באמצעות טקסט?(טל) אז תמונה מיוצגת באמצעות . . . בייצוג בינארי של תמונה - אבל גם התמונה היא Un-encrypted, בפיענוח מאוד פשוט אתה יכול להוציא את זה.(רן) זאת אומרת שמי שפיתח את הפרוטוקול יצא מתוך נקודת הנחה שכל מי שיכול להאזין לרשת הוא Trusted, ובעולם של היום אנחנו יודעים שזה לא קיים . . .(טל) בדיוק, לחלוטין - זה ממש מה שקרה.(אורי) או שהוא תכנן על זה שזה לא מעניין אף אחד . . .(טל) כן . . .זה גם יכול להיות, אעפ”י שזה קצת תמים לחשוב שזה לא מעניין אף אחד, הפרטים האלה . . .(טל) ובאמת, אחד הדברים שמתחילת הדרך מהר מאוד הבנו בעולמות של DICOM . . . אגב, זה לא ספציפית רק ל-DICOM, רוב הפרוטוקולים בעולם הרפואה, לצערי, לא מוצפנים ורובם טקסטואליים, ומכילים פרטים מאוד אישיים על כל אחד מאיתנו, כולל שמות, רקע רפואי, גובה, משקל, תעודת זהות, שם של הרופא המטפל - הכל עובר בצורה גלויה.(רן) תראי - לפני עולם המחשוב, הרופאים היו כותבים בצורה קריפטית (encrypted), ואף אחד לא יכול היה לפענח, והכל היה בסדר . . . עכשיו, עם כל המחשוב הזה, כולם יכולים לקרוא בפונט של Miriam . . .(אורי) אני חושב שהם פשוט לא תכננו . . . לא הבינו איך אפשר לקרוא את זה.(רן) אז מה עושים? - אפשר לכתוב את זה באיזשהו IPsec או באיזשהו משהו אחר? לעטוף את זה באיזושהי שכבה שכן מצפינה?(טל) זו שאלה טובה . . . זה חלק, שלמשל, היה מתסכל עבורי - אנחנו רואים את זה, אנחנו יושבים לצד הרשת, אנחנו לא חלק בהאנחנו לא יכולים להצפין, אנחנו בעיקר יכולים לעדכן את בתי החולים שזה מה שקורה ושזה המידע שמועבר.ואנחנו באמת, מהנקודה הזו והלאה, על כל פרוטוקול אומרים איזה סוג של מידע מועבר בו.חשוב להדגיש שאנחנו לא מוציאים את המידע הזה מאף אד מהלקוחות שלנו - זה נשאר ברשת שלהם ואנחנו בכלל לא מעבירים את המידע.(רן) כמו שאורי אמר - את מי זה מעניין? . . .(טל) כן . . . האמת שזה מאוד מעניין - אני יכולה לדבר אפילו על רשת בתי חולים של מדינה כלשהי, שבעבר - אחת הסיבות שהם התעניינו ו-Ultimately באנו עם המוצרים שלנו, הייתה בגלל שהם באמת חוו פריצה משמעותית, מצד מדינה אחרת, אל המאגרים שלהם, לרשת, בעצם.בגלל שכל המידע לא מוצפן והם לא ידעו שיש להם דליפה, הרבה מהמידע דלף החוצה, ובכירים ממשלתיים פשוט . . . Blackmailed, ממש נסחטו.וזה מאוד קשור - פשוט נבע ממידע לא מוצפן וגישה לרשת.(רן) זה מעניין כמעט כמו לפרוץ לחברת ביטוח, נגיד שירביט . . .(טל) נגיד . . .(רן) סתם זרקתי שם . . . אז אוקיי, גיליתם את זה. כולם ידעו שהפרוטוקול הזה הוא לא Encrypted, אז מה . . . העבודה שלכם פה כאילו נגמרה, מה אתם יכולים לעשות פה?(טל) אז זו שאלה טובה . . . בחלק הזה באמת זה קצת מתסכל, בעולמות של ה-Medical- המטרה שלנו הייתה קודם כל, בראש ובראשונה, להבין את הפרוטוקול הזה, להבין איך הוא מתנהל.באיזה שלב מועברים הפרטים הרגישים? ובצורה הזו אנחנו . . .אגב, לפרוטוקול יש באמת איזשהו Association request, וצריך להחזיר אליו, ויש בקשה כזאת, ובקשת Store, ובקשה להעברת Images.כל הדברים האלה הם דברים ברזולוציות מאוד מאוד גבוהות, שאנחנו צריכים להבין ולגלות, כדי לדעת באיזה חלק או באיזו פקודה עובר המידע המוצפן.ואז למעשה אנחנו יכולים . . . אנחנו לא יכולים להצפין אותו ולא יכולים לעצור אותו - אנחנו יכולים לשקף את זה ללקוח שלנו.ואז בעצם, אם חס וחלילה המידע הזה מוזלג החוצה, אנחנו יכולים לבוא ולהגיד ללקוח - “שים לב, המידע המוצפן הזה נשלח לאיזשהו מחשב או מכשיר כלשהו, שנמצא מחוץ לרשת שלך”או אפילו למכשיר בתוך הרשת, שאינו מורשה, Not Authorized.אנחנו מאפשרים ללקוח ממש לסמן את המכשירים שמותר להם לגשת למידע הזה ומכשירים שלא.ואז, בעצם, אנחנו מנסים לפחות To contain - ממש לעצור את זה.(רן) אוקיי, את זה הבנתי, זה ערך מוסף משמעותי - אולי הפרוטוקול עצמו לא בטוח, אבל לפחות אתם יודעים שמישהו ניגש ולא אמור לגשת(טל) בדיוק.(אורי) אני רציתי לשאול לגבי גופי רגולציה - נתת את הדוגמא של מערכות בריאותיות, ויש שם מידע לא מוצפן.האם יש סוגי מערכות, שיש תקינה מסויימת לגבי האבטחה שלהן, וגופי תקינה שנמצאים בקשר איתכם כדי לאכוף את התקנים האלה?(טל) יש הרבה מערכות שיש איזה-שהם גופי תקינה, לצערי . . . בעולמות ה-Medial, אגב, מאוד.לדוגמא, היינו בעולמות הרנטגן - לכל מכשיר רנטגן חדש שיוצא יש איזושהי תקינה, יש מסמך שהוא צריך למלא, כולל שאלות לגבי אבטחה - האם אפשר לשים עליו אנטי-וירוס? האם יש לו אילו-שהן Capabilities בתחום ה-Security?והוא גם צריך לעבור אישור FDA.לצערי, בפרוטוקולים הם לא כל כך בודקים . . . אני לא מכירה, לפחות, איזושהי רגולציה מאוד חזקה על הפרוטוקולים.בדרך כלל, כשאנחנו מתקשרים ללקוחות, הם אומרים לנו “אנחנו יודעים” - ואז אנחנו מראים להם כמה זה נפוץ ברשת והם קצת נבהלים אבל מבינים . . . באמת אין מספיק פיקוח על התחום הזה.קצת יוצאים מתוך נקודת הנחה שבעצם אף אחד לא יצליח לפרוץ - אנחנו מנסים להגן על הרשת של בתי החולים, כדי שאף אחד לא יצליח להיכנס פנימה.אישית, אני חייבת להגיד שזו תפיסת אבטחה שהיא קצת קשה היום . . .(רן) אני מניח, לצורך העניין - רגולציה זה סבבה, אבל היא כנראה נמצאת כמה שנים אחרי התוקפים, ברמה המחשבתית, הטכנולוגית . . .(טל) בדיוק(אורי) זה בסדר - הרגולציה סוגרת פירצה. יכול להיות שהתוקפים נכנסו דרך הפירצה כבר, אבל כדי שזה לא ימשיך אז . . .(רן) אוקיי . . . זה מעניין, אני אחשוב פעמיים עכשיו לפני שאני אעשה . . . לפני שאשבור את היד או אקבל איזה התקף לב . . .(רן) בהכנה לפודקאסט, רשמנו כל מיני שמות של התקפות מעניינות או כל מיני Vulnerabilities מעניינים שאפשר לדבר עליהם, אז בואי נבחר איזה כמה מבין ה - WannaCry וה-EternalBlue או אחרים שאת חושבת שמעניינים ונדבר עליהן.(טל) ודגש על WannaCry וה-EternalBlue . . . אין בעיה, בשמחה.אני חושבת שגם בחרתי . . . באמת, WannaCry הוא אחת התקיפות היותר מוכרות בעולם ה-Cyber ב3-4 שנים האחרונות . . .(רן) נגיד שאני לא מכיר . . .(טל) אני אספר מאפס, אבל באמת - זו איזושהי תקיפה שנתגלתה ב-2017, Ransomware בעצם.יש כל מיני סוגים של Ransomware - יש כאלה שהוא יותר מטורגטים (Targeted), שנועדו כדי להרוויח הרבה כסף ממקום אחד אבל WannaCry הוא באמת Ransomware מאוד רחב, שנשלח להרבה מאוד מקומות, מתוך מטרה לקבל מעט כסף מהרבה מקומות שנתפסו.ו-WannaCry הוא בעצם השם של ה-Ransomware עצמו, כלומר - Ransomware הוא סוג של Malware, שיושב בדרך כלל על מחשבים או שרתים, וכשאתה מפעיל אותו הוא מראה לך כמו איזושהי הודעה כזאת מאוד רעה . . .לפעמים רשום בכתב [פונט] “מרים” מאוד יפה, אבל היא מאוד קשה לעיכול - שבעצם אתה לא יכול לגשת למחשב שלך, אלא אם תעביר כסף . . .(רן) “עשירית Bitcoin - או שכל הקבצים שלך יושמדו”.(טל) בדיוק . . .אז הרעים ביותר הם עם איזשהו Deadline לקבצים שיושמדו, כמו שרואים בטלויזיהלרוב הם די Plain-text עם סמיילי בסוף . . . עוקצני כזה - ואיזשהו ארנק Bitcoin שאפשר להעביר אליו את התשלום.זה היה אירוע באמת מאוד רחב, וזה השם של ה-Ransomware.הוא עשה נזק של עשרות מיליונים ברחבי העולם, ועד היום יש מופעים שלו וקשה להיפטר ממנו.(רן) מעניין אותי האם עושים A/B Testing על הטקסט, על הפונט, על הסמיילי בסוף? . . . לדעת מה יותר אפקטיביוגם על הסכום! הרי בכל פעם שמוציאים מוצר חדש . . (אורי) אל תדאג - בטוח שעושים.(רן) ומה מעניין בו, טכנולוגית? זאת אומרת - איך הוא בעצם פועל?(טל) אני חושבת שמה שמעניין יותר, טכנולוגית, הוא ה-EternalBlue, שזו קצת דרך ההפצה של WannaCryיש כל מיני דרכי הפצה - כשאתה תוקף, יש את הדרך שלך להיכנס, ראשונית, לתוך הרשת - לגרום לבנאדם בתוך הרשת ללחוץ או לקבל את ה-Exert [מפעיל] בצורה ראשוניתלרוב זה נעשה בצורה לא מאוד חדשנית - לרוב WannaCry באיזשהו Spear Phishing - מייל שנשלח ולחצו על איזשהו לינקואז בעצם מה שקורה עם הלינק הזה - אם התוקף עשה את עבודתו נכון, הוא הצליח בעצם לנצל את הפרצה המסויימת במכשיר שהוא ניגש אליו, וניצול הפירצה הזו נעשה על ידי Exert בשם EternalBlue.עכשיו, יש גם עוד כמה סוגים שונים של חולשות שהשתמשו בהן כדי להתקין את ה-WannaCry, אבל EternalBlue הייתה המוכרת בהן.(רן) איך עבד EternalBlue?(טל) EternalBlue השתמש בפרוטוקול SMB, שזה Server Message Block - זה פרוטוקול מאוד ותיק של Microsoft, שאפילו שימש לפני ה- Active Directory כדי לקשר בין שרתים.מה ש-EternalBlue עשה זה ניצל כמה חולשות בתוך הפרוטוקול של SMBאלו כמה חולשות, שהשתמשו אחת בשנייה, אבל בעצם כשאני אומרת “חולשות” זה באגים - דברים שלא עובדים כמו שצריך בתוך הפרוטוקול עצמו.(רן) בפרוטוקול עצמו, או במימושים שלו בתחנות היעד?(טל) למעשה, במסגרת EternalBlue, מה שיכולת לעשות זה להעביר איזושהי פאקטה (Packet) . . . מה שנעשה בפועל זה שנשלחה פאקטה (Packet) שהיא זדונית, מראש היא נשלחה בפרוטוקול SMB,מחשבים שהצליחו לקבל אותה - אפשר היה להפעיל עליהם קוד, וזה היה בעצם הרעיון של ה-Exploit - אתה יכול, באמצעות פאקטה (Packet) אחת, ב-Session אחד, כל עוד המכשיר השני מקבל אותו - ופה קצת מגיע ה”למי יש את ה-Ports הפתוחים של SMB” , אבל בגלל שמדובר באיזשהו פרוטוקול של שרתים אז להרבה מכשירים ישנים . . . למעשה, כמעט מ-Windows 7 ודרומה, וה-Servers המקבילים שלו - כולם פגיעים.ויש גם גרסאות של Windows 10 שעדיין פגיעות אליו.וכולם יכלו לקבל את הפאקטה הזאת, ויכלו להריץ קוד במסגרת השליחה של ה-Exploit, והקוד הזה היה WannaCryעכשיו, Network research זה בדיוק מה ששימש את ההאקרים האלה כדי לתכנן את ה-Exploit - הם ראו כל מיני באגיםזה אומר, למשל, שב-SMB יש לך כל מיני פקודות שאתה שולח - המטרה של SMB זה לקבל הרשאות לקבצים, או לשלוח קבצים להדפסה, כל מיני דברים כאלה.בעצם, בחלק מהפקודות שמעבירות את ה-Meta-data של הקבצים, יש שני סוגים של פקודות, שכל אחד מהם משתמש בשדה, Field, אחר, כדי לציין את גודל ה-Packets שנשלחו.(רן) אז נוצרה אי-תאימות? . . .(טל) בדיוק - הבאג הוא שלא נעשית ולידציה (Validation) - אם אתה משתמש ב-Field אחד אבל שולח סוג אחר . . .(רן) כמעט לכל פרוטוקול היה את הבאג הזה מתישהו . . . היה את זה ל-HTTP, היה את זה ל-TCP, היה כמעט בכל הפרוטוקולים . . .(טל) אז זה ממש היה ב-SMB, והיו עוד באגים קטנים שהם ניצלו אותם.(רן) זו הייתה חולשה ידועה בזמן שכל הסיפור התפוצץ?(טל) אז EternalBlue הוא באמת סיפור מצחיק, כי הסיפור הוא, לפי מקורות זרים, שה-NSA השתמש בחולשה הזאת לאורך שנים, והם לא עשו Disclosure ל-Microsoft אלה השתמשו בו.והוא למעשה דלף להאקרים כשנעשתה דליפה מה-NSA . . . זה הסיפור.ואז בעצם התחילו להשתמש בו באופן רחב, והסיפור הוא מאת Microsoft, שבאמת התלוננו על ה-NSA שלא נעשה פה Disclosure . . .(רן) ומזה יצא קורונה ו-5G וכל השאר . . .(אורי) אבל הוא גם, לפי מה שאת מתארת, כזה פרוטוקול לא מתוחזק . . . זה פרוטוקול ישן, הוא . . .(טל) הוא פרוטוקול ישןה-EternalBlue יצא על מה שנקרא SMB version 1 - היום יש Version 2 ו-Version 3.הם כן תחזקו אותו . . . כאילו - יש פרוטוקולים שהם כל כך מסואבים וכל כך ישנים, ויש להם פשוט הרבה מקומות שאתה יכול למצוא פרצות.אני אוכל לתת דוגמא אחרת מפרוטוקול אחר שהוא טיפה פחות מוכר - זה משהו שעשינו ב-Armis, ע”י צוות ה-Research המעולה שלנוכמו שאמרתי, יש הרבה שחוקרים את הצד ההגנתי ויש כאלה שחוקרים חולשות.אצלנו בארץ, ב-Armis, יש את שניהם - יש צוות Network research מעולה, שעושה כמעט את כל המחקרים שדיברתי עליהם, ויש לנו צוות Research, שהמטרה שלו היא למצוא באמת את הבעיות האלה.הצוות הזה חקר פרוטוקול שהוא קצת פחות מוכר בעולמות האלה כי הוא פרוטוקול Layer 2, שהוא פרוטוקול של Cisco שנקרא CDP, שזה בעצם Cisco Discovery Protocol.כמעט כל המכשירים של Cisco משתמשים בו.הוא נועד במקור לניהול, ל-Management של VoIP-ים, אבל למעשה כל מכשיר של Cisco, כולל הסוויצ’ים, כולל כל מצלמות האבטחה של Cisco, מי שמשתמש בהן - כולם מתקשרים על הפרוטוקול הזה.המטרה של החברה היא לעבור על פרוטוקול שלא כל כך נחקר, ולמצוא כל מיני דברים.במסגרת הפרסום הזה, שנקרא CDPwn, הם מצאו 5 חולשות שונות - ארבע מהן מאפשרות גם Remote Code Execution, שזו הרמה המשמעותית של הפריצה, כי זה אומר שאתה יכול להריץ קוד . . .(אורי) הפגיעה ביותר . . .(טל) הפגיעה ביותר, כי Remote Code Execution אומר שאתה פשוט יכול להריץ קוד על המכשיר.מה שהיה סופר-מעניין ב-Scenario הזה זה שאם עד עכשיו דיברנו על WannaCry, אז WannaCry מתחבר לאיזשהו מחשב, WannaCry עצמו גם יכול היה להריץ את EternalBlue כדי להתרחבאם כבר נכנסת לתוך הרשת אז יש לך גם מנגנון התרחבות, ואז אתה בעצם תוקף את כולם ומפיל את כל הרשת באיזשהו Ransomware.אבל הרבה דרכים להגן על רשתות היום, מה שאנשי IT עושים, זה בעצם לשייך את הרשת ל VLAN-ים שונים, ל-Sub-Networks שונים, כדי להגן בעצם על החומר הסודי שלהם.כלומר - אם אני קוקה-קולה, אז אני שמה את המתכון הסודי ב-Sub-Net אחת וב-VLAN, ולא נותנת לאף אחד לגשת.הרכיבים שיודעים לשלוט על הדברים האלה הם ה-Switches וה-Routers של Cisco, ולכן אם אתה תוקף ויודע לפרוץ את המכשירים האלה ולהריץ קוד עליהם, אתה יכול להפיל את החומות שאתה מייצר בין הסוגים השונים של הרשתות.זה מה שהפך את המתקפה הזאת לעוד יותר מסוכנת.(אורי) מה שאת אומרת זה שלו אני איש IT שמתכנן רשת של ארגון, את רוב הרשת אני אשים על Vendor אחד, ואת המקומות החשובים לי במיוחד אני אשים על Vendor אחר, ככה שפרוטוקולים של Command & Control לא יכולים לעבור בין Vendor ל-Vendor . . .(רן) מה שנקרא Defense-in-Depth, אורי . . . אבל אתה צריך גם שאיש IT שונה יתחזק את אותם [איזורים] . . .(טל) בכנות, אני די בטוחה שהמתכון של קוקה-קולה הוא על איזשהו מחשב יחיד, בודד, שאין לו שום גישה לאינטרנט ויש כמה Firewalls בינו לבין . . . (אורי) או שהוא כתוב בפנקס של Koh-I-Noor ושמור מתחת לאיזשהו מזרן . . .(טל) כנראה, אני מקווה . . . כי זה כנראה . . . לשמור על דאטה רגיש זה באמת קשה, ואם אתה שואל אותי, אז זה קצת קשור בעד כמה שאתה חושב שאנשים ירצו לקחת את המידע הזה.אם טרגטו (Target) אותך, אז זה קשה .הסיפור הכי מוכר של השנה האחרונה, ממש מהחצי שנה האחרונה, הוא הסיפור של SolarWinds, אם אתם מכיריםזו חברת Security בפני עצמה, שלא רק שהצליחו לפרוץ אליה - הצליחו לפרוץ לאחד המוצרים שלה . . .(רן) SolarWinds זו למעשה חברת IT, שמספקת בעיקר Security ללקוחות שלה - והם בעצמם נפרצו - ומשם גם ללקוחות שלהם?(טל) בדיוק(אורי) אני חושב שכשפרצו להם, בעצם לקחו את כלי התקיפת White-Hat שלהם, או משהו כזה . . .(טל) אז לא - מסתבר שממש טרגטו (Target) את SolarWinds, ומה שהם עשו זה ממש פרצו לקוד שלהם.הם ממש נכנסו לסביבת הפיתוח של אחת מתוכנות ה-Security ש-SolarWinds מציעה, והצליחו להוריד גרסא עם Malwareממש לשלוח איזושהי גרסא חדשה, לעשות Build, ניצלו איזושהי חולשת Build שם בשביל להגיע לרשת הזאת, והוציאו איזושהי גרסא - שכל מי שמתקין אותה יכול . . . בעצם “יש להם רגל ברשת שלו”, יש מי שמתקשר איתו החוצה.ואז, חלק מהלקוחות של SolarWinds ומי שבצם פרסם את כל התקיפה הזאת, היו חברת Security בשם FireEye.כש-FireEye פתאום קלטו שיש איזושהי זליגה מתוך ה-Knowledge Base הפנימי שלהם, שכלל מתקפות White-Hat שהם עשו ב-Scanners שלהם, שהם מציעים בעצם לציבור . . .משם כבר הבינו שיש איזושהי דליפה, הגיעו למקור שלה, הבינו שזה מה-Orion, מהמערכת של SolarWinds שהם רכשו - ואז הם פרסמו את זה.למעשה, המון המון גופים, בין אם עסקיים אבל גם לחלוטין ממשלתיים, לרמת ה-FBI ועוד גופים שהשתיקה יפה להם, ממש גילו שיש להם את המערכת הזאת ושמאוד סביר שדלף מהם חומר . . (אורי) אז ההיא מ-DOD התקשרה ואמרה “עכשיו את יכולים”?(טל) עכשיו אנחנו יכולים, כן . . .היא איחרה את המועד . . .(רן) טוב, כן - לא הייתי רוצה להיות SolarWinds במקרה הזה, אבל זה אחלה סיפור ואני בטוח שכולם שמעו עליו.מה שנקרא - לשמור על השומרים.טוב, טל - היה מרתק, תודה שבאת . . . (אורי) אפשר לדבר על זה עוד הרבה זמן(טל) תודה לכם שאירחתם אותי, לכבוד היא לי(רן) בשמחה - להתראות.הקובץ נמצא כאן, האזנה נעימה ותודה רבה לעופר פורר על התמלול

Episode 22: Complex Coordinated Attack (CCA)A discussion of Complex Coordinated Attack (CCA), sometimes referred to as Complex Coordinated Terrorist Attack (CCTA).Bill Godfrey:Welcome back everybody to our next podcast. Today's subject, we are going to talk about Complex Coordinated Attack. Now, interestingly, the terminology means a little bit different depending on where you are or who you're talking to. Some people call it CCA, Complex Coordinated Attack. Sometimes it's referred to as CCTA, Complex Coordinated Terrorist Attack. For the purposes of our conversation here today, it's all the same. My name is Bill Godfrey, one of the instructors here at C3 Pathways. I've got with me, Bruce Scott, one of our other instructors. Bruce, say hello.Bruce Scott:HelloBill Godfrey:And Tom Billington.Tom Billington:Hello, how you doing?Bill Godfrey:And Don Tuten.Don Tuten:Good afternoon.Bill Godfrey:All right, so we've got four of our instructors. Actually, this team that's with you today was part of the group that just did our new CCTA for EOC a class a few weeks ago. We've got another delivery coming up in a few weeks, but we wanted to talk a little bit about some of this. So let's start off by talking about our definition of a CCA which is more of a responder's definition, the necessarily like our research definition, and some of the challenges with that.So I'll share this with you, the way we define a CCA is, it's three or more attackers, or two or more sites, or an act of terrorism that overwhelms the local jurisdiction. Now, that sounds pretty loosey goosey on the surface, and we don't disagree with that. But the point is, is that our definition is designed for use by responders. When you're listening to the radio, you're listening to the dispatch, you're listening to what's going on to be able to say, "Huh, that doesn't sound good. That sounds like that could be a CCA." So Don, why don't you talk a little bit about the importance of early recognition, and why that matters? Why we kind of steered away from the research grade definition and went to that instead?Don Tuten:Absolutely. So first and foremost is you're going to be competing for resources, that is the biggest thing, and knowing what type of incidents or incidents are out there, and who is performing these incidents, whether they're terrorists, whether there are foreign terrorists, whether they're homegrown terrorists. To us, the intel is a big piece of it, but ultimately, we have to really gather those resources to be able to manage and take care of each one of those scenes independently as well as collectively, because they may be tied together as you know, Bill. And they're working with our federal partners, working with our local jurisdictions, making sure everybody's on the same page to be prepared, training together, ensuring that we have MOUs with each other, especially, in smaller agencies and smaller jurisdictions, where we're all competing for the same resources and having some type of understanding of who we call, when we call, and how they'll get there in some of our staging areas, that's another piece that we really see is obviously, is where we're going to bring those resources into.Bill Godfrey:Tom, you've got a lot of background in emergency management as does as, well, actually, all of us do quite frankly. But what's your thoughts on the importance, especially on the fire-EMS side of recognizing pretty early on that this is not your usual call?Tom Billington:Well, first of, these events are going to happen at 1:00 in the morning during the week. They're not going to happen 9:00 a.m. on a Monday when everybody's in the office. So it's important that our line personnel, or shift commanders, battalion chiefs, lieutenants, law enforcement, supervisors have a good idea of what a CCA or CCTA is and when to declare that it is happening. So the sooner the better, because obviously, if you have three or four different incidents going on in your county, it's going to be the shift supervisor has to determine, are these things connected, or are they just three separate issues? So that's the main thing, putting the puzzle together. If I have a shooting in one area, a car blows up in another area, and suddenly, I hear about a shooting. Are these connected? Is this a complex attack, or are they just separate incidents? So it's going to be the ground supervisor, the line supervisor to find it out as soon as possible and put the puzzle together.Bill Godfrey:Bruce, what's your take?Bruce Scott:I think the key, Bill, is that early recognition, right? So the definitions that we provide kind of allow us to say, this is abnormal, this is way out of the ordinary, this is a trigger that some things need to happen. And those things may very well be that establish of that area command, that establishment of activation your EOC, the notification of your senior officials. So having those triggers already there and putting them in the back of your head and said, these are not, this is a huge abnormality, and we need to make these triggers happen. Because as Tom alluded to that it takes a long time to start putting these resources together, and so having those definitions early on and allow those triggers to make things happen.Bill Godfrey:Yeah, it's interesting all of you have kind of mentioned now the idea of area command. Let's talk about that a little bit. First of all, let's explain what area command is, and then kind of dig into the dirt a little bit about why we felt like that was such a great tool for addressing CCAs. Bruce, you want to go into the basis of area command, that concept behind it?Bruce Scott:I sure would, because I think it's one of the most misunderstood things in the incident command system and the least trained on, right? So we touch about it. I'll touch a little on it. When we teach I3 or G300 or G400, we talk a little bit about area command, but we really don't practice it. People don't understand it. And the thing is, you can't plant a higher ICS flag and incident command flag in area command. So you put that flag in the ground and say, "You know what? We're in charge. We have jurisdictional authority." And now, we're going to begin coordinating all the efforts if it is multiple sites, if it is multiple shooters, it allows us to begin the coordinating effort at a high level of an incident.Don Tuten:And I tell you, I like to expand on that too, is because you've got to think outside of what our local responses are, you're going to get federal responses, and they need to come to one place, know where to go, especially when you have multiple sites, and then how are you going to divvy those resources out to those sites, and then give them tasks to work with those specific incident commanders at those different sites.Bill Godfrey:Absolutely. Tom, Bruce mentioned planting the flag and putting that in, but when you've got multiple jurisdictions involved which is easy to have happened and accomplish coordinate attack, what does that look like at area command? How do you make that work when your incidents or your attack across a bunch of jurisdictions?Tom Billington:This is something that has to be decided beforehand. We talk about that a lot, medium counterparts, having mutually agreements, having automatic aid agreements. Because if it's a complex coordinated attack, you're right, it could be going over county lines, even state lines in some areas. These are things we need to figure out ahead of time, and there needs to be a statement of jurisdiction, which is kind of hard to get several counties online, but it can be done, deciding ahead of time if it's hits two or three counties. Are we going to work together and do a unified area command? So again, pre-planning with your partners beforehand is important.Bill Godfrey:Yeah, I think the key element there was the idea of a unified area command, which it's not any easier than a regular unified command, which can be fun. You all can't see it but all three of the other instructors are laughing with me. We've always kind of seen that before. So the unified command concept is a great one. It's hard to do if you haven't practiced it or you got a bunch of people that are having to work together that don't know each other. It doesn't mean it can't work, but boy, it's a whole lot easier if you can meet your counterparts and leadership folks from the other agencies and other jurisdictions in training and things like that, just kind of getting that.The other thing I want to touch on an area command before we kind of leave that is a concept and talking about why you want to use it, and I think this tangents into it is, one of the differences between a gathering a bunch of incidents and making them a complex under one incident in area command is that each of the incident commanders at the individual sites retains their incident command authority.That site is their responsibility, and they're making the decisions at the call where area command is setting the priorities, setting the big picture objectives, setting the resources. In other words, Bruce, if you've got an incident, and you've got 10, 12 people that are injured and down, but there's nothing active going on right now, but you're calling for help. And Tom's got an incident going on, and he's got half a dozen or a dozen with a car through the crowd and a problem. But over at Don's place, it's just bad news.There's three or four people with automatic weapons and the killing is ongoing. Well, the three incidents, you guys might not even know about each other's existence or that the incidents are going on but area command is, and they're the ones that have to make the decision to say, "Bruce, Tom, do the best you can with what you got. We'll get you some when we can. But in the meantime, I got to push resources over to Don" on this third incident, so that was one of the things I wanted you guys to talk about.Don Tuten:Well, in staging, an area staging is a big part of that also, is you have to, once again, lean forward thinking if this is going to be an area command is going to take over, managing these two, three, four different incident sites, you have to set up an area staging as soon as possible. Everybody has to be on board to push things out, and I think a good way to practice this, Bill, is on larger, special events that are taken over two or three locations. And even in some of these different communities can practice, each individual parking could be set up as a separate incident command for instance, inside a venue. And that's a smaller way to practice how this is going to work by setting up an area command.Tom Billington:And, Bill, if I can add, we just need to remember that an area command is not an EOC, an emergency operations center, totally two separate items, two separate very important items. At the emergency operation center, usually, I know most jurisdictions takes hours to get stood up. An area command handles the problems that are right now, right here, right now, let's handle it, but we do need to get that EOC set up or multiple EOC set up in various counties.Bill Godfrey:Yeah, absolutely. Bruce, you want to talk a little bit more about that?Bruce Scott:Well, first off, I'd like to say that as you alluded to, Bill, area command has to make those critical resource decisions, right? And the only way you can do that successfully is number one, have pre-established relationships and good communications with your incident commanders, right? You have to be able to explain to them what the overall situation is and understand, "Hey, you just can't. Tom, you're going to have to wait on your resources." So it has to be an understanding and trust that's been developed. And as Tom alluded to earlier, the only way you do that is plan together, train together, exercise together, and continue to do that. Emergency operation centers do take a long time to get set up, and they can help you with those critical resource decision, not necessarily where are you going to allocate those resources but the amount of resources that you can bring into the fight from both your mutual aid partners, your state partners, and your federal partners, and help coordinate that.And one of the things I think that really emergency management brings to the table, if you would, Bill, if you order a hundred police officers, or a hundred fire trucks, and a hundred ambulances, where are they going to stay? Where are they going to eat? Where are they going to go to the restroom? How are they going to get fuel? An emergency management does a lot of that planning in the foreground and probably have logistical staging areas set up and an ability to support those resources as they come in. So I think emergency management and your merchant operation center play a key role in that.Bill Godfrey:Yeah, absolutely they do. They're complementary roles. And I think, Tom put it well. The reason for area command is we don't have time to wait. This is a right now-right now problem. As our friend, Jeff used to always say, "We got to get on it", and that's the role of area command. But the role of the EOC is to almost be shoulder to shoulder with area command and partnering on those resources. Because I think the other thing that people sometimes forget is no matter how good your comm center is, no matter how good that dispatch center is, no matter how well their staff, they are going to get overwhelmed and overloaded. And once you've stripped the resources that are available to them through the CAD system, or through the radio, now they got to go old school, and start picking up phones, and calling agencies, and calling other dispatch centers, and that's slow and tedious.And when they're already overloaded, that's hard to do. But the EOC has mechanisms in place to be able to say it, Bruce, as you said, "I need a hundred cops, and I need them. I need a 500 cops. I need a hundred engines or a hundred ambulances", whatever the case may be. That's a big request order, but they can get that done. Now, as you pointed out rightfully so, there's a lot of responsibility that comes with ordering up that many folks. So that's really kind of interesting. So let's go back and talk a little bit more now that we kind of explained how those pieces fit together. Let's talk about some of the issues that area command needs to focus on versus the individual incident commander at a site.So let's take my example that I just gave you guys. We've got three active sites that are working, and area command is having to split the decisions. Give me some examples of what the incident commander at a site has to worry about versus the area command team or the unified area command that's making the bigger picture resource decisions and things like that.Bruce Scott:Well, I'll tell you. As an on-scene incident commander, I'm only concerned about my incident, right? So if I'm thinking that there's nobody more important in the world than me at that particular incident some time, and I really think that it's the understanding of what the area command mechanism is put in place, that you have that understanding of there are other incidents going on, and then there may be those critical resource of decisions that are being made, they're being made for a good reason. I think that's the understanding of that that has to happen.Don Tuten:Yeah, and I think you put it well. As the incident commander, you're over that one incident, and you may not know, like you said, what the other incidents are until that area command comes in and explains to you, "Listen, you're one piece of the pie. There's three additional horrible and terrible incidents out there. And we have manage those resources coming in because we're all competing for the same thing." We all want it as an incident commander for a specific site, but we're given a hundred percent for that site, but we may not know what Tom's working, or what you're working at another place. In area command, gels all that together, understands what the priorities are, and then ultimately utilizes the resources and the individual strengths to handle the big picture, and what's going on as well as gathering the intel, because you may only have the intelligence of your one specific location and not know how it ties into the other locations.Bruce Scott:Right, and I think that's what Bill is actually alluding to. The intelligence that we're gathering at our incident merge with the intelligence that you're gathering from your incident, be able to put those pieces, big picture together are we see some commonalities.Don Tuten:Absolutely.Bruce Scott:And again, I'm sorry, I didn't mean to interrupt you, if we can start predicting, and get out of a reactive state, and move into a proactive state, and maybe prevent that third or fourth incident from happening because we're doing a good job of gathering intelligence and sharing of information.Bill Godfrey:That's a perfect segue was where I was going to go. Tom, imagine you're the area commander, or you're part of the unified area command team. We've got three incidents. One's at a train station. One's at a plane, an airport, and one's at a bus terminal. What are you thinking is the area command? Each of the incident commanders were up to the weeds. We're in the weeds up to our necks, trying to deal with our individual incidents. What are you starting to think as the area commander? What are the thoughts running through your head? What are some of the community action steps that you might be taking that we would never even think of as incident commanders?Tom Billington:This is where the big hat comes in and being every command. You don't only have to know what's going on now, what's coming next, and do I have resources what's coming next? If I have transportation hubs that are being attacked, do I have another railroad station, another airport they have to consider? Do I want to make sure I pre-positioned resources elsewhere where attacks may happen? What is my intelligence telling me? I need a good area intelligence, as Bruce said, to give of the other three incidents that are going on, to see what commonalities are. So these are the things that Eric Mann has to think about. Yes, I need to support my three incidents that are ongoing. But what is getting ready to happen, when it happens, how am I going to respond to it?Don Tuten:And nationally, I mean, transportation is one of those things that as an area commander, you have to, once again, think about, yeah, not only is the transportation sector in my area where these three events are, but this could be an ongoing national event, and that area commanders starts pushing up to their state and federal resources. We may be one of three or three or four sites of a national attack that's coordinated that we may not know about. So important for that area commander to work well with those federal and state partners and push that information up just like an incident commander would.Bruce Scott:And I think it's also important to note that if local jurisdictions fear that they may be next, your normal way of getting those resources and that help that you thought they're going to hold onto that help. So again, that early recognition, that early cry for help, potentially, we'll get your assistance quicker, because typically, local communities will hold onto their resources and not send them to help anybody else if they think it may happen there.Bill Godfrey:Yeah, exactly. For example, you know, if we have the situation we just described as pretty clearly attack on transportation sector, as the area commander, I might be thinking, okay, what other transportation hubs do we have? Do I need to preemptively, you know, if we've got a commuter rail system, do I need to preemptively put a law enforcement assets at each rail station? Do we need to shut the rail station down? Do we need to shut the bus lines down? Assuming the airport has been closed, how many passengers have I just stranded? And boy, that's going to keep EOC busy, trying to figure out how to house 5,000 people, 2000 of which left their ID, wallets, and cell phones in their purses, and carry on’s, and drop luggage that they ran away from. So there's all of these community... I've never really figured out what the right phrase is. I want to call them like these community reaction phrases.But there's a lot of stuff that the EOC does, but at some point, as Tom said, somebody with the big hats got to make the big, hard decision that is going to involve, shutting down services, tying up a lot of resources. I mean, even if you don't shut down your rail system, let's say you've got a commuter rail system, if you've got a station that's been attacked, at the very least your rail traffic's not running through that station, so now you've got to do a bypass for your hundreds or thousands or you know.Don Tuten:You're affecting the communities where they left from where they're going to next. And everybody in ancillary all the way around, this is going to have to stop a hundred miles, 50 miles short of there, as well as those flights that may be in the air that when this happened, they're now having to be diverted that you're going to have to work with your federal partners, especially when it comes to transportation.Bill Godfrey:So just to kind of recap this, the idea and where we're kind of focused on the training is, again, from the field responders and EOC perspective of not just one incident or though, or it could be a very complex singular incident, again, if it's three or more attackers, or two or more sites, or an act of terrorism that overwhelms a local jurisdiction, we're recommending that you establish an area command. And in some cases, in fact, some of the scenarios that we run in training, we've got the one that's one of my favorite, it's the three attackers at an outdoor mall. And so it's a single site, except it's not because as soon as you start chasing the intel, you realize that there are witnesses telling you that there are potential suspects, at least persons of interest that have fled the area. They fled to the airport, the license plate reader gets a hit on that.Now, we've got to chase these, question mark, are they suspect persons of interest down? There's an airport involved, we've got the crime scene. We're going to start working the ID of these attackers. Now, we're going to have potentially multiple crime scenes. All of that has to get coordinated somewhere. An area command is a great tool. If you get a manhunt, you could have a really, what's a fairly straightforward attack. I can't believe I just said it that way, but you can have an attack that on the surface doesn't ride to a complex coordinated attack. But because you have people that fled the scene or are in the wind, and now you've got a manhunt, that's a great example of when area command can be very helpful, is you managed to coordinate that.So that's why we're kind of suggesting that now. Given that we've been talking about complex coordinated attack in this conversation, we want to wrap it up by talking a little bit about civil unrest, and how those incidents can actually be managed with this same process, the same layered approach of the incident sites. Don, how about you tee this one up for us and kind of talk us through it and we'll take it from there.Don Tuten:Obviously, if anybody's been watching the news for the past 12 months, civil unrest has been a challenge for all agencies, all communities. It's the unfortunate part of our history of America right now. But the biggest thing for law enforcement, for our emergency responders is, as soon as possible, getting that intelligence out. The sooner you get the intelligence on the amount of people, the locations fostered with your pre-planning, that hopefully every community is doing now on what resources they have to combat this along with training, that's the biggest piece of it. I mean, there's so many different facets to civil unrest versus working in the community with the different community groups and trying to tort this versus the radicals that come in that just want to cause havoc in your community. But I think civil unrest unfolds the same as it does for CCA or CCTA.You have to have those established relationships ahead of time. You have to have plans. You have to know who is going to be, who is going to run that area command position. What the communications are? Which liaisons, with all the different agencies that are going to work together? And then obviously, have the common goal of sorting this no matter where it goes. Because as you know, civil unrest, when some of these groups, they're doing the same thing. they're going to two or three different places and locations at one time trying to overrun our emergency services.Bill Godfrey:Yeah, and the scary part is, is that you may think you know what the plan is but sometimes you don't.Don Tuten:Absolutely.Bill Godfrey:Sometimes you don't know where they're headed. You get a protest, you get a fixed protest that isn't supposed to move and then does, or you get a second one that pops up, or you move in to disband the first protest, cleared an un...Don Tuten:Unlawful assembly.Bill Godfrey:... unlawful assembly. Thank you. You declared an unlawful assembly and you break that one up, but in the process, they all just moved to a new location.Don Tuten:Yeah, it so hard for law enforcement because while we want to protect their civil rights, at the same time, these same people unfortunately want to cause havoc for everybody else. So it's such a hard subject for law enforcement. And I know my brothers and sisters in firefighting and emergency management go through the same thing because they're all being taxed. They're all going through the same pains that we all are so.Bruce Scott:Yeah, just real quick, we talk about, if you know these things, don't plan on what you think is going to happen. You need to be planning and thinking what might happen, right? And it allows us to hopefully, put those resources in place. At least the ability to mobilize those resources earlier and faster. A question for you, Bill, if you don't mind me throwing one to you, why do you think that... What's your opinion on the resistance to this whole area command concept? And again, I kind of like you to speak to it from a political or appointed leadership position. Why do you think some, as a first responder be say, "I want to set up area command, and I want to order 500 resources", in anticipation of something that might happen.Bill Godfrey:You know, I think it's a couple things. I think it's two fold. One is the question mark in your mind as the leader as the area commander, who says, "Man, 500 law enforcement officers, can I actually make that decision? Do I have the authority? Am I putting my city or county or region on the hook for half a million dollars? How does this get paid for?" Those can be pretty scary and intimidating things. And so if you don't really know where you stand or you can't just say, "Okay, I'm not necessarily sure what the downstream consequences are going to be, but this is what needs to be done right now, and I'm going to make the best decision I can, and if there's hell to pay afterwards, then there's hell to pay afterwards."So I think part of it is that, it's a little scary for leaders to pull the trigger on some of that, and to say, "We need this much help", or "I think we might need this much help." Because in the mind of a leader, "Okay, I need 500 officers." And they end up in staging, and don't do anything, and we never deploy them because we didn't need them.Don Tuten:It's expensive insurance policy.Bill Godfrey:It sure is. And you know what? You really can be criticized, but I would also say, Don, you mentioned it, if you've been listening to news the last 12 months, you might've heard of these things called field hospitals that have been set up and torn down and set up and torn down all across the country over this last year as we've battled COVID. Not very many of these field hospitals ever saw patient one, and the ones that did see him didn't see very many, and those were very expensive insurance policies.But at the time there were leaders in place that said, "I think this is what we need to do, and we need to move forward and make it happen." So I think part of it is that reluctance to just put it on the line and say, "We're going to do this." The second part, which I don't really think is directly related, but maybe tangentially related is the political implications of it. And I got to admit when I was active duty in the fire service, I was just as bad. I was the poster child of territorialism and this is our district in our zone, in our area, and it was terrible. I cringe when I think back to the way I handled some of those things. And then you get a perspective, of course, after you've retired, left active duty that goes. Well, maybe it wasn't such a good idea to act like jackass, but I think that's a piece of it too.We in the industry, in the first response industry, police, fire, EMS, all of them, there's a competitive spirit, and to a degree, that competitive spirit is healthy and good. But at some point, you got to get over that. You've got to be able to work together. And sometimes the problem is in the field, but my experience has been, that's pretty rare. Most of the time, the problem is in leadership. It's higher up, and sometimes it's not even in the fire department or the police department, it's at the city government level or the county government level. They just don't like each other or can't get along. The best way I've seen to fix that is just training. You do joint training and bring everybody together.Bruce Scott:And relationship building.Bill Godfrey:Absolutely.Don Tuten:That's number one, relationships.Bill Godfrey:Absolutely. So yeah, thanks for putting me on the hot seat, Bruce. I appreciate that. Tom, you got anything you want to throw in here?Tom Billington:I just realize that leadership positions, you're not always going to get the pat on the back. There's going to be times when you go for it on fourth down and you don't make it and you're not going to be very popular. So you have to realize there's going to be good times, bad times. That's why you have to know who you're reporting to, that will they trust your decision tomorrow? What would the Monday morning quarterback issues be? So it's not easy, but you have to do it. Somebody has to step up and lead.Bill Godfrey:You know, I think Tom, you just made me think of something that I didn't say that I think probably needs to be said. As a leader, as a fire chief, or a police chief, or an EMS chief, or even the emergency manager, I think the most important thing that you can do is have a joint sit down with your city manager, county manager, whoever the top bosses you report to, especially if it's a civilian, and sit them down and say, "Look, these are our procedures. These are our processes. This is how this works. This is how this unfolds. These are the things that we're going to do, and this is why."Because if you tell them ahead of time, it's a lot easier. They know what you're doing. They know what to expect. When a reporter shoves a microphone in their face, they know how to answer the question, and give you a little bit of breathing room, and give you the benefit of the doubt. All right. I wonder what comments we're going to get from this podcast.Bruce Scott:That'll be interesting.Bill Godfrey:Yeah, yeah, to say the least. Well gentlemen, any parting words before we wrap up?Tom Billington:No, not at all.Don Tuten:No. Thanks for bringing the, you know, to the forefront that obviously, area command is a big part of all of these things that we talked about and I hope people take it to word, and train for it, and do their best to try to implement it whenever possible.Bruce Scott:And practice it.Tom Billington:And build your relationships with your partners, and your superiors, and make sure everybody knows what you're going to do, so it's not a surprise.Bill Godfrey:Absolutely, and Bruce, I'll echo on to the practice. If somebody tells you that you can't practice this anyways, other than a tabletop bologna, pick up the phone and give us a call, We'll tell you how we do it. It's not a big secret. We're happy to share, and we're happy to help you. If you need help doing it. You can practice live, functional, and even full-scale scenarios for the command and control element of a CCA. We do it every week in the training classes that we provide. Well, ladies and gentlemen, thank you for taking the time with us today. We hope you enjoyed it. If you have any questions or comments, please feel free to email them to us. If you haven't already subscribed to the podcast, please do that until next time stay safe.

Losing Weight,Ending Addiction,Reducing Smoking,Stopping Procrastination,Leaving Negativity...It’s Not Easy As Such

Your Time Is Limited,So Don't Waste It Living Someone Else's Life.Don't Be Trapped By DOGMA-Which Is Living With The Results Of Other People's Thinking

The Lord is With Us as Our Everlasting Father and Prince of PeaceMatt 1:23 Behold, the virgin shall be with child, and bear a Son, and they shall call His name “Immanuel,” which is translated, “God with us”1. He's With Us As Everlasting Father and Prince of Peace, So Don't WorryIs 9:6 For unto us a Child is born, unto us a Son is given; And the government will be upon His shoulder. And His name will be called Wonderful, Counselor, Mighty God, Everlasting Father, Prince of Peace.● Peace (Shalom), safe, well, happy, welfare, health, prosperityMatt 6:25-32 Therefore I say to you, do not worry about your life, what you will eat or what you will drink; nor about your body, what you will put on. Is not life more than food and the body more than clothing? Look at the birds of the air, for they neither sow nor reap nor gather into barns; yet your heavenly Father feeds them. Are you not of more value than they? Which of you by worrying can add one cubit to his stature? So why do you worry about clothing? Consider the lilies of the field, how they grow: they neither toil nor spin; and yet I say to you that even Solomon in all his glory was not arrayed like one of these. Now if God so clothes the grass of the field, which today is, and tomorrow is thrown into the oven, will He not much more clothe you, O you of little faith? Therefore do not worry, saying, ‘What shall we eat?' or ‘What shall we drink?' or ‘What shall we wear?'  For after all these things the Gentiles seek. For your heavenly Father knows that you need all these things● Worry - Overcome with anxiety, to be anxious about, distractedMatt 13:22 The one who received the seed that fell among the thorns is the man who hears the Word, but the worries of this life and the deceitfulness of wealth (distraction) choke it, making it unfruitful 2. Because the Lord is With Us, You Know Where to Find UsMatt 6:33-34 But seek first the kingdom of God and His righteousness, and all these things shall be added to you. Therefore do not worry about tomorrow, for tomorrow will worry about its own things. Sufficient for the day is its own trouble● I don't know what tomorrow holds, but I know God will be with usLk 2:49 He said to them, "Why is it that you were looking for Me? Did you not know that I had to be about My Father's business?”1 Cor 15:58 My beloved brethren, be steadfast, immovable, always abounding in the work of the Lord, knowing your labor is not in vainJn 4:34 My food is to do the will of Him who sent Me and finish His workHeb 10:9 Here I am, I have come to do Your willJn 17:4 I have brought you glory on earth by finishing the work you gave me to do● 27 years ago, I made a commitment to my Father and His willLk 4:18 The Spirit of the LORD is upon Me, because He has anointed Me to preach the gospel to the poor; He has sent Me to heal the brokenhearted, to proclaim liberty to the captives and recovery of sight to the blind, to set at liberty those who are oppressed● 17 years ago, I had an encounter in my bedroom to bring FreedomEx 8:1 Go to Pharaoh and tell him that this is what the LORD says: 'Let My people go, so that they may worship Me'Lk 4:43 Jesus told them, ‘I must preach the Good News of the Kingdom of God to the other towns as well, because that is why I was sent'WebsiteFreedom FacebookFreedom InstagramFreedom SoundcloudP. Jason Lozano FacebookP. Jason Lozano Instagram

U.S. Gun Banner Tells UK Paper ‘Traitors’ Think 2nd Amendment is to Fight Tyranny, Liberals Want You Demoralized, So Don’t Be, Our Overlords Are Using The ‘Big Lie Technique’ To Convince Us Masks Work, How spineless and traitorous are most of the GOP?,  Lock N Load is presented by; Hour 1; Franklin Armory www.franklinarmory.com   3rd Hour Aero Precision https://aeroprecisionusa.com     And by; NightHawk Custom https://www.nighthawkcustom.com      Ace Firearms http://www.acefirearms.com   CZ-USA https://cz-usa.com   DeSantis Holsters https://www.desantisholster.com   STI International https://stiguns.com   Mech Tech https://mechtechsys.com   Spikes Tactical https://www.spikestactical.com   Chambers Custom https://chamberscustom.com   Bedford Camera and Video https://www.bedfords.com

Mike reads a great TownHall article called “Liberals Want You Demoralized, So Don’t Be” by Kurt Schlichter. Also, Fauci urges closing New York bars in order to keep schools open. See omnystudio.com/listener for privacy information.

Big idea: Measured by eternity, the hardships of life won't be long. So: Don’t’ be afraid, don’t be surprised, don’t cave in, don’t give up on Jesus and His work

Because of the year that we’ve had, it could be easier to forget about telling God thank you and forget to express our praise & gratitude to Him. The question of the day: Is thanksgiving an opportunity to to express gratitude one day in a year or a reminder to us to be thankful every day of the year? I believe you know the answer. I want to encourage you to practice expressing gratitude on a consistent basis. It's a mood changer and mood booster. Enjoy this sermon. 3 Action points from the sermon: Text Luke 17:11-19 Jesus Heals 10 LepersBe interruptible: God wants to you to bring Him glory, but you must be interruptible and open to all that God wants to do in & through you Be Loud for Jesus: In your life, conversations, spheres of influence (workschool, etc) social media point others to Christ.Be Grateful: There has been so much to complain about this year, but there is a lot to be grateful for as well…The fact that you still have breath in your body means that God isn’t done with you yet and that my friend is more than enough to be grateful for …So Don’t Forget to tell God Thank You Music by Marcus G. Morton https://www.youtube.com/user/mgm1906Spoken word by Clea McLemorehttps://cleamclemore.com/Support the show (https://cash.app/$RealPeopleRealTalk)

IN THIS THE 13TH EPISODE, I COVER SOME VERY QUICK ANNOUNCEMENTS AND EXPLAIN SOME NEW FEATURES. GETTING YOU PRIMED FOR OUR TOPIC THIS WEEK. SO DON'T WALK UNDER ANY LADDERS, BREAK ANY MIRRORS, BECAUSE WE ARE GOING OVER FRIDAY THE 13TH! I HAVE A MAGICKAL ROOT FOR YOU THIS WEEK, AS WELL AS A MAGICKAL OIL RECIPE USING SAID ROOT. I UNVEIL A NEW SEGMENT, "MAGICKAL LUNAR FORECAST" TO HELP YOU PREPARE FOR THE COMING WEEK. THEN DIVE STRAIGHT INTO THE HISTORY, LORE, AND MAGICKAL MEANINGS OF FRIDAY THE 13TH. HOW DID THE DAY AND THE NUMBER COME TOGETHER, WHATS THE DEAL WITH DINNERS , BLACK CATS, ETC? FIND OUT IN THIS EPISODE!!!

I used to do a bit every year on the radio called “Don’t Be That House.” It was actually a lot of fun, as we would remind people that some of the things people give away on Halloween just suck. So Don’t Be That House. Then COVID-19 came along. And now we are being given instructions from our local Health Fake Blonde Newsbabe about HOW to give away candy and “treats” (whatever that means) on Halloween. And like everything else right now, it’s just #stupid.

If you have started to learn english. . So Don't try to use difficult words becasue Recently started to you ! .....Don't talk to as same person every day if thay are not good in english. Talk to thay people who one good in english.......

After 37 podcasts, it all leads to this, The South Park Movie. Sandwiched between episodes during season 3, Matt Stone & Trey Parker, produce one of the greatest musicals ever created. South Park: Bigger, Longer & Uncut. In part 1 one of this 2 part podcast review, Matt & Ian are joined by returning guest Joe Vernola. The guys go through the movie and discuss the different plot points established, how event's in the movie relate to their own personal experiences and tons more. *Note* The Podcast version of this episode is the best way to enjoy our review. Due to copyright, we are unable to play the music on the YouTube Version. So if you wanna sing along to all the great songs, the podcast is the way to go. So Don't be an Uncle Fucker, hit play and enjoy.Follow Us on Twitter & Instagram @SuckMyBallsPod  Like us on Facebook @SouthParkPodSend your feedback to SuckMyBallsPod@gmail.comSUBSCRIBE TO THE NEW HAMIN MEDIA GROUP AFFILIATES CHANNEL! www.haminmediagroup.podbean.comYOUTUBE: https://www.youtube.com/channel/UCnZkzOodkDzBN5wiunvCXkgCHECK OUT OUR SPONSORS!!RatSaladReview.comVince Russo Bro! Coffee from TheBroasters.comArtisan Greek Olive Oil from zourdosoliveoil.com--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/suckmyballs/support

After 37 podcasts, it all leads to this, The South Park Movie. Sandwiched between episodes during season 3, Matt Stone & Trey Parker, produce one of the greatest musicals ever created. South Park: Bigger, Longer & Uncut. In part 1 one of this 2 part podcast review, Matt & Ian are joined by returning guest Joe Vernola. The guys go through the movie and discuss the different plot points established, how event's in the movie relate to their own personal experiences and tons more. *Note* The Podcast version of this episode is the best way to enjoy our review. Due to copyright, we are unable to play the music on the YouTube Version. So if you wanna sing along to all the great songs, the podcast is the way to go. So Don't be an Uncle Fucker, hit play and enjoy.Follow Us on Twitter & Instagram @SuckMyBallsPod  Like us on Facebook @SouthParkPodSend your feedback to SuckMyBallsPod@gmail.comSUBSCRIBE TO THE NEW HAMIN MEDIA GROUP AFFILIATES CHANNEL! www.haminmediagroup.podbean.comYOUTUBE: https://www.youtube.com/channel/UCnZkzOodkDzBN5wiunvCXkgCHECK OUT OUR SPONSORS!!RatSaladReview.comVince Russo Bro! Coffee from TheBroasters.comArtisan Greek Olive Oil from zourdosoliveoil.com

Good Morning Onward Nation – I’m Stephen Woessner, CEO of Predictive ROI and your host. Thanks for coming back — it’s an honor to have you here, Onward Nation — and this episode is going to be a solocast…where it’s just you and me…taking a deep dive into a topic where I’ve been answering a lot of questions in my daily calls and meetings with business owners just like you. In addition — several weeks ago — we aired Episode 936 which was my interview with Shay Rowbottom — one of today’s foremost influencers on how to crack the LinkedIn code in order to gain more visibility and to build community. And the feedback we received from you, Onward Nation made me think it was time to focus a solocast around LinkedIn — but in a super specific way so that you could walk away with specific strategies and steps for filling your sales pipeline with an abundance of right fit prospects. My thought is — that if you and I could have that type of strategic yet tactical discussion…and we could do that in August…you’d have one more arrow in your lead gen quiver and be ready to make the remainder of 2020 as fruitful and profitable as possible. So that’s what you and I are going to cover in this solocast…how to effectively use LinkedIn like a pro so you and your team can generate a steady stream of well-prepared prospects so that you have a full pipeline as we step into the final 4-months of the year. Before we dig in…I want to first make sure that we have a brief discussion around expectations. Generating leads is not hard work…in fact…it is simple work…especially when you have the right recipe to follow, which I am going to share with you in full transparency in this solocast. But…just because the work is simple does not mean it is easy. In fact, I can almost certainly guarantee that you or someone on your team will be frustrated at the beginning because you don’t see immediate success. You may even pound your first on your conference room table and wonder why the results are not better — or — you may get upset at your sales team for what seems to be a lack of productivity. The key is — to get out there and start testing for yourself the recipe that I’m going to share with you in this episode. You need to get as many at bats as you can. And if you strike out — to realize that that’s okay — that that’s too be expected — and you get up, dust yourself off, and you step back into the batter’s box to get ready for another swing. Because the more at bats you have — the more opportunities you have to make adjustments — to make improvements — and to perfect your swing. Case in point…let’s take a look at Derek Jeter…arguably the greatest New York Yankee to ever wear the pinstripes. Jeter is a lock to be a first-ballot Hall of Famer with his long list of impressive accomplishments including five World Series Championship rings But…what most people don’t know about Derek Jeter is that of all players in Major League Baseball history, he is number 12 on the all-time list of total strikeouts. In fact, Jeter struck out 1,840 times during his 20-year career. To say that another way…there have only been 11 people in the history of baseball who struck out and failed more often than Derek Jeter. So in baseball terms, Jeter failed 1,840 times – but yet – he continued to get up there – to take another at-bat – and he kept on swinging. And through it all – he recorded 3,461 hits, which is 6th all time and he finished 11 of his 20 seasons with a batting average of .300 or better. A Hall of Fame resume to be sure. He never got up to the plate – struck out – and then headed back to the dugout and said, “Well, Skipper — I guess I don’t have what it takes to play ball after all. Thanks for having me but I’m hanging up my cleats.” To minimize your strikeouts — I’m going to coach you through the right recipe for success…so that you not only have the ingredients you will need…but…you will also have the process so you know what ingredient to blend in and when. That way — all you need to do is follow the recipe and then rinse and repeat. Sound fair? First…some quick words as to why we love LinkedIn as much as we do…and why it should be the cornerstone of your lead gen strategy. There are approximately 706 million LinkedIn members — yes, 706 million. And according to research done by Hubspot — LinkedIn is 277% more effective than Facebook and Twitter at generating leads. And 79% of marketers see LinkedIn as a very good source of leads with 43% of marketers saying they have sourced at least one customer from LinkedIn. And B2B marketers shared with Hubspot that 80% of their social media related leads came from LinkedIn. Next…want to guess the average number of LinkedIn connections for a CEO? 930. Interesting. Why? Because if 930 is the average — some are higher — some are lower — but you tend not to get 930 connections by accident — you work at it — so if someone has 930 connections — it is likely intentional. Meaning, LinkedIn is a platform that he or she values — and a place where they spend time — that is great news for you. Okay, next…some additional insight into why you should care about LinkedIn…27 percent of all members are between the ages of 30 and 49…and another 24 percent are 50 to 64 years old…and 13 percent are over the age of 65. So to say that another way…over 64 percent of LinkedIn members are over the age of 30…and 38 percent of total members earn $75,000 or more per year. Bottom line…there are 706 million people on LinkedIn…64 percent of them are over the age of 30…and 38 percent earn more than $75,000 per year…with the average CEO having 930 connections on the platform. All of that speaks to your opportunity of finding and connecting with the prospects who can fill your sales pipeline, Onward Nation. Okay — let’s press forward by reviewing the seven ingredients within our recipe. Our recipe for how to effectively use LinkedIn to fill your sales pipeline consists of seven core ingredients. I’m going to share the full list with you — and then we will go back and dissect each one. Ingredient #1: Improve your LinkedIn profile by adding video / audio clips, value proposition, etc. to your Summary. Ingredient #2: Import your existing email list in LinkedIn and send connection requests. Ingredient #3: Build your prospect list using LinkedIn’s advanced lead gen tools like Sales Navigator. Ingredient #4: Send InMail messages to your top prospects — and be sure to speak the language of your “client avatar.” Okay — let’s dive in and go tree-by-tree so you can see all of the tactical ingredients of this recipe. Ingredient #1 is all about making sure your LinkedIn profile is not just good — but that it is excellent — dare I say optimized. Why does this matter? Because when you send InMail messages as part of Ingredient #4…the very first place your recipients — your prospective clients will go to learn more about you — is your LinkedIn profile. And if your profile is sparsely populated with value propositions, your connections count is low, you haven’t taken the time to include a quality profile picture, you have zero recommendations, etc. — then it looks like you don’t care. And if you look like you don’t care — they won’t either — and they won’t respond to you. Maybe your InMail was just spam — you are ignored — and they move on. Or, if you take the time to include audio and video clips, Slide Shares of recent presentations you delivered, links to articles you have written recently, blog posts, recommendations from current clients — it not only takes advantage of all the profile building tools that LinkedIn provides you — but — you also visually demonstrate your thought leaderships and expertise to your prospective clients — and that is a very good thing. Now when they receive your InMail message as part of Ingredient #4 — they move from skeptical questions like “Why did she send me this?” to “Oh, interesting…they would like to talk with me? Awesome.” Think of your LinkedIn profile as your personal landing page and it needs to be excellent — just like everything else in your business. And — at Predictive ROI — my team and I have been experimenting with long-form LinkedIn posts…typically about 800 to 1,000 characters…with a bold headline that includes a search term…and we have seen Google indexing this content and ranking well in search results. So — you’ve undoubtedly heard people talk about “optimizing” your LinkedIn profile for search…yep, it’s a thing. Okay — this is going to sound self promotional…and hopefully you know me well enough now to know…that I’m only mentioning this to give you a good tangible example. Go to LinkedIn and look me up — send me a connection request…and you will see illustrations of each step I just shared with you. Now on to Ingredient #2 — import your existing email list into LinkedIn and send connection requests. To make sure we’re on the same page here — I’m talking about taking your email list — the list you communicate with often — consisting of customers, prospects, your full community of email subscribers — people with whom you have a relationship — and then uploading that list into your LinkedIn account and inviting them to connect with you on LinkedIn. But why? First…when you increase your number of LinkedIn connections — your network and credibility grows. Instead of having several hundred connections — you move to several thousand or more. And the next time a prospective client checks out your LinkedIn profile — they may see the larger number — and for some people — the larger the number — the more impressive and more credible. Second…your number of 1st-degree connections in LinkedIn impacts the number of prospects you will be able to see during Ingredient #3 of this process — when you use LinkedIn’s Sales Navigator tool. To cement this into place — let’s quickly review what LinkedIn defines as 1st degree, 2nd degree, and 3rd-degree connections. A 1st-degree connection on LinkedIn is — let’s say you are listening to this solocast — you like what you hear — and decide to send me a connection request on LinkedIn — and by the way — you should totally do that! Anyway — when I receive the request — I personally accept it. And so you and I become 1st-degree connections. Rock solid awesome! Now, here’s what’s interesting. My nearly 27,000 1st degree connections instantly become your 2nd-degree connections. And all of my 2nd-degree connections become your 3rd-degree connections. Again, why is that important? Well, back to my connections…my 26,000 1st connections theoretically extrapolates out to a total network of 680 million people when considering 1st degree, 2nd degree, and 3rd-degree connections. Yes, 680 million…which means I can roughly see just about everyone in LinkedIn. HOLY BANANAS! I can search through a huge number of people during Ingredient #3 in finding our ideal prospects we might want to reach out to. So, Onward Nation, building your number of 1st-degree connections is essential to your success on LinkedIn — and uploading your email list and sending out connection requests is a quick and easy way to boost your connection count — and the size of your network — with a couple mouse clicks. Very powerful. Here’s how you complete the step. And unfortunately, LinkedIn does not make this process very intuitive or easy. But — hang with me…here’s how you do it. Click the “My Network” tab in the main navigation. You will then be taken to a screen that on the left side reads “Connections” at the top left column all the way down to “Hashtags” as the last open in the left menu. Click on the first option…”Connections.” From this screen — this is where it gets wonky. On the far left…you should see an option that reads… “Your contact import is ready. Connect with your contacts and never lose touch.” And you should see a button underneath that reads “Connect”. Click connect. Next you will be taken to a screen that shows a list of a whole bunch of people from your contact list, etc. that are on LinkedIn…and LinkedIn is offering to send a bulk connect request to them. Click the little check box in the upper left — and then the blue “Add Connections” button and by doing so — you will invite hundreds if not thousands of new people into your network. Awesome…but we’re not done yet. The next screen will give you a list of people who you know who are not yet using LinkedIn…and LinkedIn is asking you for permission to email them on your behalf to entice them to join LinkedIn. To me — that feels a bit yucky — so I recommend that you click the “Skip” button. Okay — then finally…we have almost arrived to what I actually wanted to show you. When you skip the last step…you will receive a screen with a headline that reads, “Didn’t see anyone you wanted to invite?” Well — at the bottom…in hard to read gray text…is a link that reads “Done for now.” And when you click the “Done for Now” link…the magic happens. You will be taken to a screen where you can do several things…you can connect LinkedIn to your email service and it will pull out your list of contacts for you…awesome. Or — from this screen…you can also upload your email list and send connection requests to all of them instantly. BOOM! Okay, back to lead gen and Ingredient #3: How to build your prospect list using LinkedIn’s Sales Navigator Tool. Sales Navigator is a premium version of LinkedIn — but and my guess this happens to you a lot, too — I am often offered the opportunity to upgrade from the Free version of LinkedIn into one of the premium versions several times of year. And when we have a major biz dev push or campaign taking place — we definitely make the upgrade. But for maintaining your profile and sharing your thought leadership content — LinkedIn’s free version works just fine. So let’s do a quick tour of Sales Navigator. From within this powerful tool…you will be able to search through your entire network of connections using several powerful filters, such as: Keywords First Name Last Name Title Company Name Location — or mile radius from your office or location And then you can take it deeper and make your searches more refined by including your prospect’s years of experience, their function within their particular company, seniority level, what they are interested in, company size, and so forth. By taking the time to get specific about your prospect — you leverage LinkedIn’s database — to deliver back to you a list of prospects who match your criteria and you eliminate the time wasting of sending direct mail to a purchased list and hoping for a better result outcome than the last campaign. So let’s say that in your first attempt — LinkedIn returns a list of 100 people. You can then click on the profiles of each person (see — Ingredient #1 is really important) and from their profile — you can better determine if he or she is a good fit for your lead gen efforts. If yes, add the person and their details to an Excel or Google Sheet so you can keep a running list of who you have reached out to…and no…LinkedIn does not offer any sort of automated CRM functionality. This is tedious work — I get it — but — it is also where the rubber meets the road in the success of your business and it will fill your sales pipeline. Okay, so I’m going to assume you did all of the work you needed to do up to this point. You have built a solid profile — you expanded your LinkedIn network by leveraging your email list — and being smart — to also reverse the process and cross-pollinate your connections back into your email list…and now…you have mastered the Advanced People Search tool with the resulting outcome being — a highly targeted prospect list — perhaps the most targeted list you and your sales team have ever had. So now what? Ingredient #4 is next. Crafting your InMail message and sending it to each of the people on the list you just created. There are seven sub-ingredients, if you will, that make up the InMail message…and they are: Include the first name of the recipient in subject line Your first 255 critical characters need to be awesome Speak to your “Avatar” Include credibility indicator(s) Include a client testimonial Include a call-to-action – reason for your prospect to reply to your message Include your email signature In today’s show notes — I included an actual InMail message — a template — you can use to create your own. Please use it. My Predictive ROI team has sent thousands and thousands and thousands of InMail messages on behalf of our client’s lead gen efforts — as well as for our biz dev — and the template we included in today’s Show Notes is the resulting outcome of all that testing and hard work. You will dramatically shorten your learning curve by using the template. One last point about the InMail and the template you will see in the Show Notes — there is a reference to “speaking to your client avatar.” And yes, we have a recipe for that, too. If you go to our free Resources Library at PredictiveROI.com/Resources you will be able to download our free workbook on how to create your ideal client avatar. Having and mastering this knowledge is a must in writing effective InMails. Before we close out for today…I’d like to leave you with a couple of important thoughts. Now that you have learned the recipe – and have seen the typical result outcomes – there are two questions you and your team need to answer. First…how will we take immediate action based on what you learned here today? How will you apply it right away to fill your pipeline? And that leads to the ultimate question. Are you committed…or are you just interested in having a steady stream of well-prepared prospects flowing into your sales pipeline? Being committed means knowing exactly how much new business you are seeking, from what sources, and having a strategy in place to fill the pipeline to get it. Let me share a quick story about Coach Nick Saban from the University of Alabama – who, in my opinion, represents the epitome of being committed. Alabama is consistently one of the top-ranked teams in college football each year. They were the 2015 National Champion and played again this year for the title but lost to Clemson. Coach Saban’s reputation is one of precise detail and process. And once he uncovers a “recipe” for success…he uses it over and over again. But he also freely shares his secrets without fear that his competitors will be able to duplicate his results. How is this possible? Case in point…my good friend, mentor, and three-time guest on Onward Nation, Don Yaeger, interviewed Coach Saban as they considered writing a book together. During one of Don’s visits with Coach, he asked if there was a secret formula or recipe that gave Saban an edge to recruiting the best talent out of high school year-after-year. Coach told Don that his recipe is simple. He committed himself to watching every single play that any of their 85 scholarship athletes every played while in high school. Every play…so he could evaluate talent, effort, and other qualities. Let’s just think about the magnitude of that for a minute. Alabama has 85 scholarship athletes…who likely played at least 2-years of high school football…at 10 games per year in high school…and many high school players play both offense and defense during a game, so let’s call it 100 plays per game. All totaled, Coach Saban watches film on 170,000 plays to make his recruiting decisions. It is an overwhelming number, right? How could anyone do that? But Coach Saban does. And the resulting outcome is that Alabama is consistently the best on the field each year. So Don asked him, “Coach…aren’t you worried that if we put your secret recipe into this book that people will steal it from you?” And Saban looked at Don and said, “Nope…not worried at all. Because no one is going to be willing to put in the same amount of effort that I am willing to commit to our success.” Don’t give up So my hope is that you don’t leave this solocast thinking – yeah, I knew LinkedIn could do that. My challenge to you is…but is your business doing it? And as Tony Robbins says…“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” So I hope you will decide to put this sales pipeline-building recipe into action and then please drop me a line and let me know about your success. So with that said, Onward Nation… I want to say again, thank you for taking the time to be here with me today. It is an honor to have you here — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. Remember — now’s the time to double down. The data is on your side. Onward with gusto!

Hebrews 1:5-9 (CSB) 5 For to which of the angels did he ever say, “You are my Son; today I have become your Father,” or again, “I will be his Father, and he will be my Son?” 6 Again, when he brings his firstborn into the world, he says, “And let all God's angels worship him.” 7 And about the angels he says, “He makes his angels winds, and his servants a fiery flame,” 8 but to the Son, “Your throne, God, is forever and ever, and the scepter of your kingdom is a scepter of justice. 9 You have loved righteousness and hated lawlessness; this is why God, your God, has anointed you with the oil of joy beyond your companions.” Hebrews 1:10-14 (CSB) 10 And: “In the beginning, Lord, you established the earth, and the heavens are the works of your hands; 11 they will perish, but you remain. They will all wear out like clothing; 12 you will roll them up like a cloak, and they will be changed like clothing. But you are the same, and your years will never end.” 13 Now to which of the angels has he ever said, “Sit at my right hand until I make your enemies your footstool?” 14 Are they not all ministering spirits sent out to serve those who are going to inherit salvation?.” The Son is a Superior Treasure Hebrews 2:1-4 (CSB) 1 For this reason, we must pay attention all the more to what we have heard, so that we will not drift away. 2 For if the message spoken through angels was legally binding and every transgression and disobedience received a just punishment, 3 how will we escape if we neglect such a great salvation? This salvation had its beginning when it was spoken of by the Lord, and it was confirmed to us by those who heard him. 4 At the same time, God also testified by signs and wonders, various miracles, and distributions of gifts from the Holy Spirit according to his will. So Don't Stop Believing Hebrews 2:5-9 (CSB) 5 For he has not subjected to angels the world to come that we are talking about. 6 But someone somewhere has testified: “What is man that you remember him, or the son of man that you care for him? 7 You made him lower than the angels for a short time; you crowned him with glory and honor 8 and subjected everything under his feet.” For in subjecting everything to him, he left nothing that is not subject to him. As it is, we do not yet see everything subjected to him. 9 But we do see Jesus — made lower than the angels for a short time so that by God's grace he might taste death for everyone — crowned with glory and honor because he suffered death. Receive from the One Who Suffered

* Audio is not the best still learning how to record with guests :) * ALERT: This is ONLY Part 1 !!! So Don't Forget to listen in to Part 2 Carly , Bre, and I have known each other forever.When you grow up in a small town everyone knows everyone and we get into the nitty gritty of how that can be awesome, but also how it can be disastrous. Some Sneak Peaks: " Gauchos, Chinese Slippers, and Tamagotchis" "Going from Bear-paws to Uggs"" Bre, You Cheered?"" Last Day of School and Heading Down to Ocean Grove"Links: WebsiteInstagram #BLM Ways We Can All Help : When You’re Done: Educate Yourself. This Doesn’t Go Away Once The Topic Isn’t, “Trending.”

* Audio is not the best still learning how to record with guests :)*ALERT: This is Part 2 !!! So Don't Forget if you did not listen in to Part 1 watch that first! Carly , Bre, and I have known each other forever.When you grow up in a small town everyone knows everyone and we get into the nitty gritty of how that can be awesome, but also how it can be disastrous. Some Sneak Peaks: " 4 Hour Bottomless Brunch" "Passed Out on a Neighbors Lawn"" Bre takes on Thanksgiving Round 1 and 2"The Partiesssssss. "with soda" :)Links: WebsiteInstagram #BLM Ways We Can All Help : When You’re Done: Educate Yourself. This Doesn’t Go Away Once The Topic Isn’t, “Trending.”

Episode 121 - The Cutting Room Floor Dave is Sick! So Don and Dave have a quick chat over the phone about what they have been watching. Then Dave plays a few clips from past shows where we keep the mics rolling after the show ends! All this and so much more! #swallow #zztop #netflix #coronapocolypse #moviereview #podcasting #movieaddict #cinemalovers #moviechatter Send all Questions to moviechatterpodcast@gmail.com --- Send in a voice message: https://anchor.fm/moviechatterpodcast/message

Episode 121 - The Cutting Room FloorDave is Sick! So Don and Dave have a quick chat over the phone about what they have been watching. Then Dave plays a few clips from past shows where we keep the mics rolling after the show ends!All this and so much more!#swallow #zztop #netflix #coronapocolypse#moviereview #podcasting #movieaddict #cinemalovers #moviechatter Send all Questions to moviechatterpodcast@gmail.com

This week on Low Carb Conversations with FNTP’s Leah, Holly and Amber, Leah and Holly are joined by Functional Nutritional Therapy Practitioner, author of two cookbooks and of the popular website – The Castaway Kitchen, Cristina Curp. You can find out more about Cristina’s health and wellness journey on Episode 308 of Low Carb Conversations. This week on the podcast Leah, Holly and Cristina discuss Cristina’s new book Made Simple –147 total recipes with images for every recipe. All recipes are free of nightshades, grains, gluten, soy, wheat, corn, legumes. The ladies then discuss building resiliency in the body as your best bet to stay clear of viruses, why what you read in the media might not work for you and why “boosting” your immune system might not be the best choice. They round up the podcast with a discussion on cauliflowers and their boost in sales. Cristina mentions some great recipes. Tune in to hear this and more! Work with Cristina and Dr Becky Campbell Listen to the Bodywise Podcast Order your copy of Made Whole Made Simple: Learn to Heal Yourself Through Real Food and Healthy Habits now Articles Discussed on the Podcast: No, you probably can’t ‘boost’ your immune system to prevent coronavirus. Here’s why. There Are No Breakthrough Treatments For Coronavirus, So Don’t Fall For Internet “Cures” Cauliflower Sales Grow With Keto and Paleo Diets  Leah is a Nutritional Therapy Practitioner and has appointments available for online consultation – one on one or in small groups. This is available to anyone looking to improve their health through low carb real food principles for themselves and their families (Australia, USA). If you would like to chat before making an appointment then please email Leah at Ways you can help support the Podcast! We are truly appreciative of any support you can give to the podcast! Here are some ways you can help us reach more people each week: Subscribe to the podcast (if you don’t already) so it automatically downloads for you each week and you never miss an episode.  – it does not take very long to do and this really helps get the podcast seen by others. Recommend the podcast to your friends and family – recommendations from someone you know and trust are always invaluable. Another way to help if you think the content you are receiving is worthwhile and has helped you is to leave a small donation by clicking the “Donate” now Pay Pal button on the right side of the website. Join the , like the , and please use any affiliate links we post if you are thinking of buying the book or product we mention. Please help support the podcast so we can reach those that need help.  Thank you so much!

Whatever you do in life, make sure you learn something that can change your life. It's not hard because every time you clock in, get ready to encounter experiences you've never had before, at least when your new. I hope (like always) that something within this podcast resonated with you because this was an Amazing podcast for me. I feel like I let lose some great insight, but yeah Life Is Your's So Don't Waste Time. You Got This

All right. Welcome back. It's gut check project, Episode Number 33. I'm here with your host, Dr. Kenneth Brown. I'm Eric Rieger. Dr. Brown. What's happening In a day?Not much I tell you what, this is really cool Episode 33. It's you and I know guest because we got to cover some serious science. Yeah, we do. A lot of people want to know what happens whenever you take certain things that works as post biotics, not just probiotics, but what do I do to feed my bacteria? And is that even number one? Is that even a real thing? What's a post biotic? Do I care what happens with the foods that I eat and what my bacteria does with it? And if I do, what's happening? so I'm going to, we're going to deep into deep into, we're going to dive in deep into some awesome science about what happens when we take care of our bodies, bacteria. Well, the reason why I wanted to get into this is that we got tons of feedback on the fecal microbial transplant episode. And then of course, when we had Panez on here talking about Crohn's disease. Yeah. So one of our viewers, Don sent me a message that basically said, so I'm more confused than ever. What do we do now? I started looking into it, and I'm like, Oh my gosh, now I know why so many things happen to poor Heli I, we're going to talk about that we're going to look into this, and hopefully clear up a few things. But I love the fact that we have viewers that are calling in be like, great episode, but now I'm more confused now and you know, follow it up. So that's what we're going to do today we're going to follow it up and talk about how Heli and Panez that has groans and Ellie, with her horrible autoimmune disease and everything like that with her fecal microbial transplant. I'm now starting to put the pieces together. I'm moving this big bubble of Venn diagrams, and I'm like, Oh, my gosh, this is here. So that's what we're going to do today. Your job because I mean, when I mean, I got excited, like, I my hair started going up in my arms. I was like, it's there. We're missing this. What I'm going to do right now is talking about some stuff that probably should have been put together before or maybe it has been maybe, but I looked at a lot of research I spent I just went down rabbit holes, and I'm kind of excited to talk about it.Well, it's awesome. It's easy to do. I can tell you that I would imagine that we're probably going to talk about not only post biotics, but some really cool names like short chain fatty acids, right? We're going to head that direction?We're going to talk about that ..PolyphenolsWe're going to talk about SIBO, its IBS, all that stuff. PolyphenolsThis is gonna be a great episode. If you if you if you're truly interested in gut health, you cannot ever stop expanding your knowledge and understanding why people say, health begins and ends in the gut. If there's a reason why that people who change your diet feel better, and this is what we're going to talk about today, so.. Yeah, totally. But you know, but before we get into that, we're not just, we're not just podcast nerds. I have a life. Okay. I'm pretty excited. I went and I did Rachel Sheers podcast, Sheer Madness. With her little Frenchie thingy Bulldog, yeah, called Lily. And so we went and did that. That's gonna launch here pretty soon, but you can see pictures of that. So that's cool. Um, and I also feel like I've been working too hard and people ask me, they're like, you know, do you have a hobby I'm like, wow, I'm..No so I was watching 60 minutes and I don't know why I'm turning into my dad. We're now I watch 60 minutes on Sundays and rather enjoy it. But I'm gonna pick up falconry. In fact, I've picked up falconry.That's amazing. You've already done it in such a short amount of Yeah, specifically Golden Eagle falconry. OkayYeah. So basically I watched a 60 minute episode and Mongolia Nomads depend on animals to get other animals because they have no agriculture. So what they do is they make this bond with golden eagles and they use them to hunt other animals for them. And they've been doing this for thousands of years. Well, there's a woman named Lauren McGough. She's a PhD, she traveled to Mongolia. She's from Oklahoma. Oh, wow. Yeah, like, imagine having that conversation with your dad. You're like, I'm gonna go to Mongolia. But she's from Oklahoma. She found this old book on Eagle hunters. And she's like I'm gonna go do this. So she figured out that this is such a unique way of living where you live in unison with the animals. So she went there, she captured her own Golden Eagle bonded with it, and then became part of their tribe and hunted with this thing. Wow. And then has come back and it's been like, you know, a conservationist and she's a PhD and she lectures and all this other stuff. So these things, she owns her own eagle and what they do is they there's, they describe how you actually get it, but it's safe and everything in the ego bonds and then they let the ego go, like you're back out in the wild. I'm done with young either, you know, do you want to leave like when the ego wants to leave, it just leaves, but it hangs out so they can fly 50 miles an hour, and they can see seven times better than a human. And then they let it go. So anyways, I got into it. So I got my first Golden Eagle. And I've been trying to do this, but it just keeps bringing the neighbor's cat to me. Yeah It's not working the way it did on 60 minutes.While like he keeps bringing the neighbor's cat so it's unharmed, which is really really sweet.Totally unharmed. It's it's a completely loving eagle, the cat loves it. I just pet it for a little while. Yeah. Then it delivers it back to the neighbor. I don't know where the neighbor is.. Could be different city who knows? Travels 50 miles an hour. It's common knowledge of birds of prey just don't ever hurt anything. They just want to show it to somebody. So that's my hobby. Yeah, interesting. I can't even match that. So probably not going to the boys are about Star basketball playoffs. So that's what we're getting fired up to do. weekend was nice. Did some camping Saturday, Saturday evening. Woke up to beautiful sunrise Sunday. It was it was awesome. And that really kind of what we did this weekend is can take it easy. So..Good for you. Taking it easy is good. I want to bring up one in the news article that I saw because pretty cool. Yeah. All right. You're gonna love this. Just published this month, actually. It was published the February 14th. So in the news, the American Heart Association published a study out of Northwestern on peace. With peripheral artery disease PAD, also known as PVD, peripheral vascular disease. Now peripheral vascular disease or arterial disease is a narrowing of the arteries that reduces the blood flow from the heart. So the further away from the heart. Imagine you have coronary artery disease. Same thing happens all over the body... But the further away it gets, it can actually affect people where you can't walk very, very far and it affects over 8.5 million people 40 years of age or older nationwide. It's a big deal. Sure. So this is so cool. In a small study of 44 people at Northwestern University of patients over the age of 60. They gave them a beverage drink containing flavonoid rich cocoa.Interesting.They gave them cocoa and then they added some epigalic tannins to it. Hmm, sound familiar?Thats polyphenol people right there polyphenols, they gave people polyphenols the American Heart Association is now starting to catch up they're, I think watching the podcast. I'm sure they are. I think they are. So basically what they did is they showed that people that took this three times a day for six months, which shows that it is a supplement three times a day in a cardiac diseased laden population, ... no side effects... three times a day, six months, and they improved their six minute walking test compared to those who drank the same number and type of beverages without the supplement.It's funny you say that because people who have serious complications with diabetes that ends up with PVD or PAD, oftentimes, they end up doing that walking test, especially if they have numbness in their feet, or they notice that they have sores on their toes that they're unaware, but a family member sees, right?YeahSo just a side note, if you happen to have diabetes, it may, it may behoove you to keep up with your polyphenol intake daily.And it also may behoove you to listen to the rest of this podcast because I'm going to get some cool stuff but so look at this.. so you're like, Okay, well what does that mean? So if I drink cocoa notes cocoa enriched with epigalic, tannins, same tannins that we have in Atrantil the right part, those are the polyphenols. So those that drank this, they improve their muscle function over the placebo. But what's really cool is they showed that they did muscle biopsies and they showed increased mitochondrial activity. It improved the mitochondria increase the blood flow through through..The mitochondria what are you saying?No, no, it increase the blood flow because of the polyphenols through..?ArterialDilation, because of nitric oxide production. Okay Everything that we've been talking about.I know he's teeing me up folks, I really hate them. Because there was lots of through there and andYeah, I'm just just follow this basically.. We now have scientific reasons why polyphenols improved sports performance, okay. It affects mitochondria and it increases the blood flow. Now we're into a much better realm. And I understand the categories that we're in because we've multiple times referenced the studies that Joe Botel from from England was talked specifically about increasing nitric oxide, specifically in athletes to increase blood flow, increased performance, etc. So sorry, I didn't see the T up there.Well, this is what's so beautiful. We always talk about, you know, athletic performance. Now we're talking disease. Now we're saying that, okay, yes, if you're a triathlete, or if you're a marathon runner, but there's a whole lot more people, you want to see how many people actually have peripheral vascular disease. Go to the airport. I remember and this is a man, this was a I remember when I was flying. I think the flight was going to Florida. Oh, and so there was quite a few people over the age of 60. They were all in shorts. None of them had leg hair.Oh, well, and circumference right..Circumference. All the way ... So just so you don't get along because I'm one of these if you still have hair. On one side of your leg, but on the other, that's not what we're talking about. But if you have a, there's like a line of demarcation... And then suddenly the hair stops you, you probably need to at least be checked out because there's a lack of blood flow.Yeah. So what ends up happening is is that the blood flows to go from the heart all the way to the toes. And so the micro vasculature starts decreasing before the macro vasculature meaning you're going to sacrifice the skin, blood flow to protect the muscles and the joints and the cartilage and all that other stuff. So that's how many like I looked around one day and I was like, Oh my god, I truly believe that almost everybody here has coronary artery disease slash PAD. Now we're looking at this going they all need to be on a polyphenol..Yeah, absolutely. Yeah, that's really, really interesting. And that's crazy. So yeah, so these these polyphenols definitely will help naturally benefit and produce nitric oxide so that you can increase your blood flow. And if you're already compromised help your body out.Do it never even thought about the whole mitochondria thing.Now? Obviously I didn't either, because I just sat there and stared at you. I saidYeah. Now the question is they didn't get into why they're actually asking in the article at Northwestern. They're saying the etiology, or the the physiology of how this is accomplished has yet to be determined. But we know it increases nitric oxide. Yeah, we do. I'm going to get into some stuff here shortly where I'm going to tell you that it's all about the post biotics. All right It's nuts. So for the next so I'm going to that's, that's it. That's our that's our fun part of the podcast.Now, that is fun, though. Honestly, if you've got circulatory issues, at least, you know, there could be a natural solution that will at least help. Number one, give you some more time. Number two, give us an idea of what you can do to improve things for yourself.So I mean, if there's one reason to do this podcast, and I keep saying this every single time, but I'm getting I'm learning I'm getting better. We've got our little secret weapon that keeps sending me articles and I'm just like, Oh my gosh, this one ties to this this one ties to this. So this is going to be a review of short chain fatty acids and you're like, I don't own any of those. I'm gonna get off. No, you need to hear this. Basically if you're a mammal on the planet Earth, this is a really important podcast for you.If you can understand the words he's saying that is you... yeah. Unless you're a flat eartherYeah, well they probably still should take they still take polyphenols..Should I shouldn't take that back question discriminated against. Unfortunately, I just watched that Joe Rogan episode with the astronauts. I'm all about space right now.Oh, yeah. Well, it's funny just the other day I passed the flat earth mobile in Denton, Texas. Yeah, it's pretty fun. On the back it says the earth is flat and you pan down to is buffered it says and motionless, which I think is awesome. But whatever. Well, so let's get into short chain fatty acids post biotics. Let's, let's get into some some awesome science here and, and let people know why it's so important.Alright, so I mentioned the very beginning that this was sort of brought on because the viewer Don said, Well, what next and then I started going down this rabbit hole, then I started Heli. If you watch the episode where we do the fecal microbial transplant This is that mean that she's not an actress, she's desperate. Sure. And things are happening to her and they're happening fast and she is panicking. We had Pannez that is at risk for all these things that we're talking about, but it's super complex. Ultimately, it all comes down to the microbiome. Unfortunately, As Americans, we disrupt our own microbiome by our lifestyles, like eating crappy diets, taking antibiotics, lack of exercise, and probably poor sleep are the biggest deals. And this is going to result in a decrease in diversity. You're going to hear this term over and over and over again. People always talk about I'll just take probiotics and improve this. No, it's way more complex than this. We're going to get into it. But basically, you need a true diverse microbiome, to aid in your health. Researchers are now showing that neuro degenerative issues like dementia, Parkinson's, anything that affects your brain. And you know, Eric, we've talked about this a bunch that my goal as a physician right now is to figure out a way to stop dementia. Yep. Because we come on the show and we talk we talk about our kids or about our wives. We talked about stuff. Imagine if all of a sudden it's gone. What was your life, ultimately, your life becomes memories and those memories are what forms your personality and all these other things, and then they affect stuff. The thought of taking away my memory is, I mean, people people don't really think about how, how difficult dementia really is. I mean, it's it's a it's a hard one. I've had friends whose parents have faded that way? My wife's grandmother, I mean, we wonderful woman and went through just honestly her own living hell not being able to relate to the people that she felt like she knew around her. And just it's no good. No. And so if we can sit down, start piecing things together. Yeah. And not only the neurodegenerative things, but now researchers are starting to look at this. I mean, I just gave that article about the American Heart Association looking at a polyphenolic complex. That means that the traditional medical complex is starting to look at this stuff starting awesome Starting.Now there's evidence to show that heart disease, heart attacks, strokes, diabetes, obesity, so if you're like, Oh, I don't know anybody with dementia. But do you know anybody with obesity, ever had a heart attack? You have a family history of anybody with diabetes? Any all that stuff is the real question is how and why? Yep. Why didn't Heli develop all these autoimmune issues after fecal microbial transplant? My theory I'm not I'm not a smart enough to be a flat earther that has cool bumper stickers like that. But so my theory is just looking at all this and looking at my patients. I'm not a I'm not a PhD bench researcher, but this is what the world needs is bench researchers coming up with stuff having animal models, clinicians out here, slugging it away, and weirdos getting on the air and talking about it yet try and figure it out. Yeah, bridge bridge the gap between traditional medicine and natural solutions. Alright, so my theory is that our microbes, our microbiome, the most important thing in your body that really helps regulate everything. Do we live for them? Do they live for us? We don't know. But it can be symbiotic. Meaning you can work together. They're fed by the food we eat specifically fibers and complex polysaccharides. polysaccharides are hard to digest starches, right? So through various mechanisms their, these bacteria break them down, they eat it. And then their waste products or basically what they leave over. We use .. So their compost is our fuel, right? It's a fantastic thing that we've never really thought of before..Their compost is our fuel. That's that's, yeah, it's nice.Yeah, so that's what we're now calling post bioticsRight? And it's not a bad thing at all because what they produce in general post biotics, you can describe post biotics by their composition, like is it a fat, short chain fatty acid? Is it a complex molecule that we don't really know very much about it? Or does it do like your religion is one of them, your religion that creates the Mito con the mytophogy, right affects old and sick mitochondria.And if you're keeping up that's also known as the anti aging post bioticProduced by bacteria that breaks down these things a post biotic or the physiologic function that it causes. So we know that there's certain things about to reproduce that we haven't been able to label yet. There's been 800 post biotics, and they create all kinds of different diseases Again, 800 post bioticsThat scientists have at least discovered Right. And it's just to be fair, it's much like the ocean, there's just because we have 800.. I don't even think we're near the end. I mean, there's lots to figure out and the combinations thereof anyway, I don't want to sidetrackNo, totally sidetracked the whole time. In fact, your sole job, because I'm like, when I mean that we discovered a topic here that I was like going, Oh, my gosh, we're, we're piecing things together. So when I start going down a rabbit hole too much, interrupt immediately and go, you don't you're not making any senseSure.Just stop and start me over here. So this all started because of the fecal microbial transplant thing with Heli. And then Don says I'm more confused so that I started looking into it. And now I started realizing that these post biotics there's 800 of them, but let's Focus on one that we've done some serious research on, which is short chain fatty acids..Okay? Now short chain fatty acids are fatty acids that are really small. They're like fewer than six carbon atoms, meaning that it's very tiny. And they're made by our bacteria in our colon from undigestible, or from indigestible foods like fibers. And I always thought of them as fuel for the colon. That's how I was taught during my fellowship and residency in medical school, that they're, they're local. But the reality is it goes way beyond that, way, way, way beyond that. So these short chain fatty acids do include in to the geeky part, names like butyrate, acetate, propionate, and lactate, don't get hung up on the names, but in particular, butyrate is one that everybody talks about..Right? It's super important for gut health, and it's also known to help with gut motility corrects leaky gut, it works locally to heal the lining of the colon. But we now know that the other short chain fatty acids can actually be absorbed systemically as well. And we have not been paying attention to them. And they can influence the body in all different kinds of ways, depending on the host genes..Right?So you and I may react differently to these short chain fatty acids, depending on your genes. That's the epi genetic phenomena, right? That's how come Heli he developed all these issues when her donor did not have the issues. So that's a separate rabbit hole. But what I want to talk about is butyrate is so important that most nutritionists and scientists study this molecule that is its own episode. Okay. I'm going to talk about the black sheep of short chain fatty acids..Which ones at that? Oh, everything else but butyrate it okay. So if butyrate just know it's good, and you want butyrate? Yep. Now we're going to go into everything else and I want to explain how my patients like Pannez may have developed her problem, and we're going to bring it all the way back to short chain fatty acids like acetate and lactate and talk about that. So, the rest of this is I'm going to show you the model that I've never been able to explain up until right now. Okay. For instance, every time somebody sees me with SIBO small intestinal bacterial overgrowth, or irritable bowel syndrome, IBS, or inflammatory bowel disease, IBD, Crohn's colitis, I like to ask them a question. I'm like, Do you ever feel like you're in a brain fog? Do you ever have anxiety? Has your mood changed? You have sleep disturbance? The first thing I do is go right from the gut to the brainRight? And I asked because I've seen this correlation. And I've always said, Well, it's because of the inflammatory process. haven't really gone that deep into it because all the articles I was reading about that all showed that a inflamed gut can lead to an inflamed brain. Now let's dive a little bit deeper and find different reasons how these post biotics actually lead to that. OkaySo if you're somebody that suffers from anxiety, it may have nothing to do with your brain. It may all start in your gut. And this is really wild. So step one, something happens.OkayYou get back bacterial overgrowth, SIBO you have an infection, eat a crappy diet. This leads to leaky gut, or intestinal permeability. Now, new research is showing that this will actually once you develop intestinal permeability, it actually allows acetate and lactate to get absorbed more into the bloodstream. That's not really what we want is it. It's not what we want. So once it gets absorbed into the bloodstream, these short chain fatty acids have this incredible mechanism to cross the blood brain barrier through its own transport molecule. So in the past, we've always talked about leaky gut leaky brain. This actually has its own transport, it doesn't even have to be a leaky brain, it's got a little bridge that these guys ride.So, in short, if I think this can be beneficial if you have a transport mechanism at the cellular level, basically, that just means that there's a little protein that's allowing passage or exchange of something to be taken from one side to the other. And I think that what you're explaining here is, we don't really want these molecules crossing over to the brain, but now that they are rapidly being absorbed through the gut, that they're more abundant in the brain, and that's not really what we're after.So these guys finally get out of the gut. They got a VIP card. Yeah, they're like, whoo, VIP card front of the line, let me know the brain. So that's what's really fascinating. So acetate and lactate, once it gets in the brain. They can actually directly influence neurons. causing a series of effects. said again, it's a direct neuro transmitter. Nobody's ever said this that I've learned this in neurology..Yea me either. So lactate and acetate can cause a direct influence on the neurons by stimulating sympathetic nervous activity. What that means is..Excitability.. They turn on the fight or flight.Yeah, interesting. Well, guess what? Yes.So this can cause a rise in blood pressure, heart rate and the opposite effect in the gut. When you have a sympathetic effect in the brain. You have a parasympathetic effect in the gut. What I mean by that is, I always tell my patients, the more because they're like, oh, man, I've been so stressed. I built constipation. Like it's a physiologic phenomenon when we were evolving. If you're being chased by a saber toothed tiger, you don't want to have sex or take a poop. Right as you're getting giddy. Yeah. So you have to think fast and run. Yeah, it's really funny. So like, I'm always thinking about that, like from sex. To actually have an erection. You have to have a para sympathetic response. wants to have an orgasm you need a sympathetic response and to actually have a bowel movement you need a parasympathetic. So parasympathetic is the opposite side of the fight or flight..Right. So now we've got this thing. I'm like, Oh my gosh, wait a minute. So, when you have SIBO, I'm just going to keep using the SIBO patient because, for the first time, I could say, oh, Heli on the interview, kept saying, I just am so anxious and just in and remember, I took a two hour interview to 15 minutes. I really kind of had to get her back focused the whole time. She was just like, I'm just wired and not wired like Robb Wolf. Alright, so then this becomes this really wild, this sympathetic effect causes a rise in the blood pressure, heart rate, and then the opposite effect, where then the motility gets messed up leading to more leaky gut. It becomes a vicious cycle. Yeah. So then while all this is going on, more inflammation happens. In the gut, the leaky gut then turns on the inflammatory cascade. So then that becomes our normal talk. That's I've given lectures on this part where I can show interleukin 12 and other 23. You know, cytokines blah, blah, blah, histamine..These are all inflammatory markers. Yeah, yeah. Oh my gosh, what if the very, very, very, very beginning of it is too much lactate acetate getting into the brain that then tells the brain to turn on the gut, or to turn down the gut to create more inflammation. And now you've got this process going on. So we've talked about this for SIBO in years, but now I'm saying oh, my gosh, we gotta fix the post biotic situation before we can fix everything else. Yeah. So now you may be thinking, Okay, this is crazy. I don't have you know, it's, it's interesting. I don't have anxiety, I dont have depression, I don't have bloating, I don't have gut issues. I'm going to turn this off dope because Oh my goodness. Now we're going to look at some different things that these post biotics are actually linked to certain diseases..Okay. And now we're going to get outside of the gut. And I'm going to give you mechanisms about how these things affect or can create diabetes, blood pressure, dementia, all kinds of stuff. Before we jump too far ahead. Can you give us an idea on what type of foods are used by these bacteria to create the post biotics that we don't want?..To create the post box that we don't want? That's that is a great question. What we do know more is that the foods that produced the post biotics that we like are fibers, and digestible starches are resistant starches, things like that, right? overnight oats, you know, whatever type of fibers, polyphenols, the skins of vegetables and fruits. What we do know is that when you eat a diet high in processed foods.. you end up creating more bacteria that produce more lactate and acetate.They're the things that I was kind of hinting at. And I kind of cheated a little bit but the things I was kind of hinting at were unrefined, our refined sugars. Yeah. And things like oils that we're not really supposed to consume like high, high pressed vegetable oils and different things like that they, they believe that those may be the the foods that allow the bacteria to produce the postbox that we don't want preservatives, foods that shouldn't be sitting on a shelf for months at a time and suddenly they're just fresh because they're in a package. Those may they don't know this for certain, but they think that those may be the kinds of foods that would lead to a lot of this lactate and acetate.And nobody's talking about the post biotics doing this. And spoiler alert, I'm going to get into it a little bit. But basically, once you start producing more of it, you're it sends signals to those bacteria that are like we're winning..let's keep doing more. Yeah. So they end up propagating more or they end up colonizing more. whatever word you Want to use? Then you end up with more of that. And then they're sending brain signals to eat more of that. And that's that whole thing where now you're out there wondering why you're cracking open a bag of Oreos? Well think about it if if I post bodek is influencing the way that my brain thinks she would have to draw the assumption that if I'm suddenly addicted to sugar, and I'm always craving sugar, whereas maybe I didn't before but now everyone my friends would know me as someone who just really likes sugar all the time. That could just be the the lack of that post biotic influencing the brain who's now told me Oh, you need to quickly go get this fix to make you feel this way.Oh, I'm so glad you went with sugar on this one. Nice. Let's talk about diabetes. Okay. All right. So I found an article that basically looked at diabetes in a rat model. This research showed that diabetic mice fed a sad diet, a standard American diet, and this diet which is high sugar, high fat, high fats not bad, right? High. I think high sugar is always bad, right? You combine the two and it's a, it's horrible. Basically, they fed us they fed these diabetic mice a sad diet, and they showed immediately that the acetate level jumped right up. This rising acetate caused an acute rising glucose leading to the pancreas to secrete excess of insulin Yeah, then it should have and then this rise in insulin led to a huge rise in a hormone called ghrelin. Ghrelin..Hungry. Yeah. Can you go ahead and explain to everybody what ghrelin is. So,Ghrelin is the the mechanism by which your your gut, your GI tract tells you that you're hungry, and you're going to want to go out and eat. And you really want leptin to kick in and whenever you've not, or when you whenever you don't need to go out and get hungry, basically. I mean, so whenever you see the commercials for what was The name of that lipitor or whatever it was, it was making people feel like they were. They were full. They were they were basically trying to mimic leptin. Really?Yeah, to make you feel full. Never saw. Not only works, butBe around. But regardless, grillin is the opposite. Ghrelin is the one that drives you to go and seek food to go get nourishment. But it's funny because they started to think and you could be, you could correct me on this, but ghrelin it certain instances, like for the sugar lack, that if you get low on sugar, then suddenly your brain is now programmed. Well, we'll raise ghrelin whenever our sugar load gets low, right? Yeah. So what was so cool is that these guys looked at, usually somebody will look at one thing, but they're like, okay, our theory is this, we're going to look at the post biotic acetate and see what its effect does. And those that have higher acetate levels are showing higher insulin, higher ghrelin levels. And so then those mice became voracious. They want to eat more than what did they do? They produced more and their desire to eat the crappy sugary type stuff because the ghrelin is saying get the cheapest, easiest calories. Yeah led to higher acid..acetate. Yeah, wait. Just Just a side note. This is also the argument that a lot of dietitians have on why it's important to have what they call high density foods. So a refined sugar is not a high density food at all. It's short lived in terms of the satisfaction, and you're going to always want to keep consuming whereas if you eat the foods that you should eat, you the fibers and the polyphenols, etc, you you fill up and it leaves lots of work for the bacteria to produce the types of post biotics that you want. 100% so I have all these diabetic patients that struggle to lose weight, but really, it could come down to the bacteria and the bacteria that are producing acetate. I mean, maybe the future treatment. I mean, American Heart Association just got done doing this studying peripheral vascular disease. Maybe the encrinologist will start looking at changing the bacteria to help with diabetes instead of just throwing drugs at people. because quite honestly, once you get put on insulin that it's it's erases your ghrelin everybody I talked to they're just like, man, I take an insulin shot. Bodybuilders take insulin so they can eat more and their growth hormone goes up.Yeah, kids don't do that. That's not the reason.So diabetes, I don't care about diabetes. Nobody. My family has diabetes. It is what it is. That's what somebody out there saying, Man, this guy keeps talking about anxiety. SIBO IBS had an effect me or anybody in my family. All right, I'm telling you that. Now let's talk about blood pressure. The silent killer.Definitely How many? Honestly, side note how many times do we have patients come through every day? We have a full load. I would say probably 20% of those on a full load day. We probably have to inform them about a blood pressure issue right or wrong?Oh, we've seen more than 100 million people in our clinic. Yeah. Wrong. That's that's wrong. That's 100 million people have high blood pressure in the United States. Okay. Yeah, we seen 100 million feels like 100 million.Yeah, I didn't know what that number was going. That sounded like an awful lot. But, but we do, but we do have people who for the first time ever, it they say feel fine, no meds. And then suddenly we look at their blood pressure, and it's 170 over 98. So not normal. And I've been pre hypertensive for a long time. I've changed my diet. And you know, I'm knocking right on 49 right now. So I'm pushing 50 here, and my blood pressure is better. It continues to get better as I focus on my dietRight? And I've always like, Man, that just doesn't make any sense. Why would because, you know, I, you know, I'll sit there and I'll fly off the rails and cheat and pizza and stuff. Now we're going to get into some of this stuff. So the American Heart Association says it over 103 million US adults have high blood pressure.That's a lot.I still think that there's more people that they don't even realize.100% because there's only what 300 I'm guessing here. 340 million people in the US something like that.Yeah. And so high blood pressure leads to stroke, blah, blah, blah, blah, everything else, you know, it's that whole syndrome x thing. Yeah. So Oh, by the way, you know who does a really good job of explaining the whole syndrome x, the ne ne coined the phrase, it is Rob Wolf. Diabesity.DiabesityDiabesity. In his book, The Paleo solution, yeah, he actually describes this whole process of what I learned a syndrome x he's calling diabesity. And how once you get into this pathway, what I'm going to say is maybe this pathway, this shift is now we have a mechanism that these post biotics are actually creating this whole diabesity issue..Wow.. they could be and this would be obviously a step in the right direction. So do remember the whole thing that I told you about the sympathetic neuron activity so acetate and lactate get in there, their little free pass VIP card. Yeah, and then actually poke on the nerves chair and they turn on the sympathetic system. Well, researchers showed that young pre hypertensive rats exhibited leaky gut protein expression. They were pre hypertensive, and they were looking specifically at leaky gut. I don't know if it was zonulin or whatever they were looking for. But they found it before they were hypertensive. Starts in the gut..Definitely Crazy. Now, the more signs of leaky gut, the more sympathetic output these rats showed, increasing the permeability led to increased brain permeability. And they showed that acetate and lactate stimulated an area of the brain called the hypothalamus,Very important master glandMaster gland super, super crucial thing. Now, this actually increased the sympathetic signals leading from the hypothalamus down and blood pressure started to rise accordingly, as asked lactate levels went upThat's a no one's really built that, that that pathway. I've never seen anybody do that.It's, I mean, I read this and I was like, What? How are we not describing a treatment for high blood pressure, diabetes, obesity and thinking more about the our microbiome than just throwing? I mean, how many of my patients have six, seven? I mean, you take a beta blocker, what are the side effects of that fatigue, depression, erectile dysfunction, then you take calcium channel blocker, and you've got cough, and you've got ankle edema, and we're throwing this stuff, and all of a sudden, we've got rats where we can show if we decrease this. More importantly, they show that the sympathetic shift, altered the microbiome, which led to a less diverse microbiome and increase in lactate and acetate producing bacteria. One more time it got into the brain, the brain sends signals to the body. That is you're in fight or flight. Yeah. And because and have, you can logically try and work your way around this. But basically those same signals, tell more of those bacteria just like you talked about with the sugar..RightNow more of the bacteria are being signaled to grow. And now you've got a cascade of high blood pressure type stuff. Unfortunately, it sounds like what what we're doing is building a friendly utopia for the bacteria that we don't want, right? And then they're basically telling your brain to go and get some more the food that will allow them to build more of the byproducts or the post biotics that you don't need that are going to make your problem worse. And just a side note, so overstimulation of the sympathetic nervous system. It's really funny how we're talking about diabetes, we're talking about high blood pressure, we're talking about insomnia, we're talking about anxiety, all of those things are just simply going to compound and make the same situation worse, the diabetes gets a little bit more out of control and the insulin goes up and the ghrelin goes up. I'm gonna keep eating. And by the time I keep eating and I post biotics make my anxiety level go up and I can't sleep, that's only going to perpetuate more of the same and you can only I would assume, correct that by getting the right bacteria to eat the right. the right food, so that you have the right post biotics, right? That's exactly it. Just that easy Eric. That's all you got to do. All right, well I guess thats it..Mic drop spoiler.But it just it's it's scary, though, that that quickly, you can escalate while you actually have no idea that it's happening to you. You just don't know. You're not in control. No you're not.So I mean, here we have this deal with a rise in lactic acid acts like a positive feedback loop to create its own little lactic acid factory.It's self serving. It's not in here for youNo, those bacteria, everybody We talk about an ego centric society and everything. Well, as it turns out, I'm learning more and more that bacteria are truly egocentric. AlsoYou gotta keep them in check. You know, C. diff would love to just run rampant and do this. See that being a bacteria that when you wipe out other bacteria due to antibiotics, you end up with horrible diarrhea. That's something we deal with all the time. They just be they have this they throw this big party and make you really sick.. so the bacteria themselves, they have a self serving need to keep growing. They're not looking around going. I need more diversity here. Everybody wants to win. And when you have lactate producing bacteria they want to win. That goes back to the whole Satish Rao article where he gave SIBO patients probiotics, and they produce more lactate. He checked the lactic acid levels and those people that had higher lactic acid levels had higher depression and anxiety.Damn, that's not good. That's not what you're after. So what we're looking at here is microbial dysbiosis micro dysbiosis is the term that the natural path to use everywhere. And really what that means is a lack of diversity is not dysbiosis. It just means that there's an imbalance in your microbiome, you have too much of something and not enough of another. They showed with rats that those rats with a lack of diversity tended to have higher levels of the lactate and acetate. And, again, not the post biotics the short chain fatty acids that we want. So understanding that knowledge, these researchers started to look at stroke and dementia. And getting back to the brain. Yeah, so using that model, they were able to show that acid and lactate can cross the blood brain barrier, which we've already discussed. Then these guys focused on one unique thing I already discussed how they tap on the neurons and do this. Well. Something else that that these post biotics short chain fatty acids do is that they actually lope they actually dropped the local Ph. So this local drop in pH caused inflammation At the neuron level, this inflammation led to increase in certain markers of inflammation like human necrosis factor, and it causes cell death.So just in layman's terms, why that matters is if you drop the pH and basically you are creating a more acidic environment. And just a side play, which we haven't even mentioned yet that actually creates more work for your respiratory system to basically correct that. And by you know, I'm saying because you have to blow off the acid your blood, but your blood buffering system is going to have to produce more bicarbonate just to basically take care of the neurons that are now in a more acidic environment. This is exactly why whenever you're an athlete running around, you breathe heavier, right? Because the acid formed by the activity throughout all your muscles is dumping into the bloodstream so that you can breathe out co2, well, if you're not running around, you don't really want to be dropping your pH systemically. So that's That's a big No, no, that's not what we're after.So once you have a cell die, that leads to oxidative stress... which ultimately leads to inflammation. Those rats develop dementia. So chronic inflammation..Chronic inflammation. So we've always talked about chronic inflammation. This is first domino effect. Yeah. The first domino effect is this we're getting into a cellular level. They even took normal tensive rats, so rats with normal blood pressure, and they gave a microbial transplant fecal microbial transplants on mice that were genetically prone to have high blood pressure and strokes, okay. And the rats who received the transplant developed high blood pressure and had strokes. So watch the episode where we talk about Heli. Like once I'm getting into this, I'm like, why would we do fecal transplants without knowing all of this? So let's break that down real quick. Basically, what you're saying if I understand correctly They took the bacteria that was somewhere else and put it in another rats colon. And they were able to replicate that these bacteria when fed with the wrong stuff being the wrong count of bacteria wrong diversity count, right? They gave off post biotics that lead to more damage to the rat itself.So the so the rats that they euthanize when they saw that they had strokes or that they had dementia, they show that they had much higher levels of acetate and lactate, the rats that lived surprising, not surprisingly, at all, actually, now after looking at this, right, the ones that did not develop high blood pressure or have a stroke had higher levels of all short chain fatty acids, but they had higher levels of butyrate overlapped. So they had but they had they had the right concentration. Right?They had the right concentration. It's not that lactate and acetate should never be produced. It's that they're they're being overproduced at the expense of what's healthy for your body.And so one other thing one other brain disease that I want to get at and then we're actually done with these diseases. But I hope you're seeing that we have diseases that are specifically related to this. Yeah. So can you smell me and tell me if I Parkinson's? Hang on a second?That is not something I can detect.But somebody can because you sent me that article.I did. Yeah. Tell me about that.Well, there is apparently a woman who has a, I can't remember what the study is you kind of put me on spot here. But basically, she was able to show all but less than 3% of the people she was able to identify disease states in them and one of them was parkins by a smell or an odor they put off which I found fascinating. She was able to accurately diagnose people by the the odor or the the pheromones or whatever it was that she detected. And then of course, you did a little bit deeper. They talk a little bit about why so..Yeah, so as it turns out, so this woman, her husband, died of Parkinson's, and when she was in support groups, she remembers her husband smell started to change like a decade before. Then he started developing symptoms.Oh, you know what, I'm sorry, quick shout out my youngest son Mac. He's the one who showed me an article did it Really? .... Cool. So it's, I looked at the they believe they've discovered what molecule she's actually smelling through mass spec. But that's kind of irrelevant, because what's happening is is now I'm linking that to this. Because evidence is now showing that dementia and Parkinson's begins 10 to 20 years before the brain is actually affected.And if I remember correctly, further down the article didn't they say they were experimenting with her to try to find alzheimers? Correct, correct. Yeah. So everybody's like, Oh, this woman's got this magic skill. What is she's smelling? Yeah. Acetone when I go into ketosis.. I have acetone coming out of my breath. Right Haven't you you've actually smell different what you're breaking down. It's ketoacidosis Severe diabetic Or severe diabeticsfruity acetone, head on.They have the fruity acetone..So we definitely put off different smells and different, you know, chemicals builder. So this is interesting Parkinson's, these diseases have build up. So Parkinson's specifically has a buildup of proteins that are actually seen in the gut first. So when they look at the proteins that create the Parkinson's disease, right now, researchers are looking in the gut, and they're finding that protein buildup in the gut before it builds up in the brain.And just so you all know that this is not made up pseudoscience, just a completely separate example, GI  bleeds, going through a hospital, you can almost always tell a patient that's dealing with a GI bleed simply because I mean that that smell is unmistakable right?Oh, yeah. I mean, I think that I think other third world doctors rely on their senses visual smell.. to really try and diagnose a patient.. And they get a little bit more deep in it kind of thing.. So that you know, there's the when I did gynecology, you did what was called With test, which is the pap smear when you try and smell a fishy odor and things like that, so we don't do that much anymore because you said it to a lab, but..Yeah, hard to do.So these, these diseases Parkinson's could actually develop early on. Now what's really interesting is that Parkinson's could be related to the Vegas nerve.Parasympathetic.Causing the inflammatory buildup of these proteins. Interesting. So rats given a fecal microbial transplant from a Parkinson's rat immediately showed an increase in acetate levels. Then when they followed these rats, they slowly developed motor function problems. In humans, we now realize that those people with Parkinson's have a dysbiosis I'll say it one more time. Now we're starting to look at all these chronic diseases and researchers are going let's look at their microbiome. Almost all Parkinson's people have a dysbiosis Wow. So people would say, Oh, well, if you have Parkinson's, you're sick. You have a dysbiosis. I'm saying no, the dysbiosis caused the Parkinson's.. we have to prevent that. Start there. So to answer in a very long winded, complex way to answer Don's question, shoot, it's so complicated. But I think we are now seeing a starting point. I think that if you keep your microbiome diverse, plenty of bacteria that can produce butyrate and other short chain fatty acids, and in my opinion, now thinking about it, that fecal transplant, getting a fecal transplant may carry more risk than we ever thought looking at these animal models. So Don's question was, Well, what do we do? Is fecal transplant good or bad and only in that we know for certain as if you have a complex microbiome, a diverse microbiome, and you feed it, what it needs, then you're going to produce the appropriate amount of post biotics, which will keep you healthy.Yeah, well, that makes that certainly makes the most sense. And to your point where you kept resetting for people who may not have known someone who has high blood pressure, dementia, diabetes, Parkinson's, anxiety, insomnia, if you exist, where you don't know anyone else like that, thank you for making this podcast, the only thing that you do to connect with other humans, because that's impossible.They're living in this utopia.It's just impossible not to know someone who's at least affected by something like that. And so I mean, it's kind of crazy to think that it all comes down or it could possibly all come down to the bacteria that we have naturally inside just simply need to be fed the right things at the right times and in the right amounts. You can make The case of I don't want to look obese I said together so not don't eat fast food. Well, the truth is, you look, you have those kind of manifestations where people aren't happy and stuff like that, because that's not the food you should be eating all the time. You've got to take care of yourself. Polyphenols is an easy way to get started.100% So, the now I'm gonna have to do a whole episode on butyrate because I went down Well, we should though.I started go down butor and then I found all these great articles. There's articles looking at different polyphenol supplements in the butyrate elevation that they are. Watch the plant based episode with Dr. Juan. Yeah, because he gave me his Neo greens as a sample and we showed it there. I looked at it. If he thought about this, then he's I mean, he's a super wicked smart guy in there. It's he's got probiotics, fermented, fermented vegetables, probiotics, with polyphenols in there, which means that possibly, spoiler alert, again, is just it's too much. But there's, there's there's people out there that are combining polyphenols and probiotics to produce these short chain fatty acids, right and ratios that they want. And maybe not fully understanding why.Not understanding why not understand if it gets absorbed, not understanding if it's a natural way to do it, I don't know. But it's at least a step in the right direction.I'll even reverse that. The answer oftentimes, when people only add, let's just say they're only adding butyrate that's probably not the answer either. You still need the healthy ratios of butyrate along with acetate and propriate. And, and lactate, it would be odd to only produce butyrate because that will probably yield something else that nature has a great way of having Governor's on certain systems, right. So I would imagine that there's probably going to be a healthy balance a healthy ratio, which is why you want the bio diversity in your gut.I'm sure 40 years ago, Dr. Ian Quigley, the godfather of probiotic sat there with a petri dish and went his hair stood up. And he went, Oh my gosh, this, this live bacteria is doing amazing things in the gut. And then 40 years later, we're still trying to figure out how to get probiotics to people. Because in a petri dish, it does amazing things in the human body, giving one strain and now we're up to whatever who knows. 50 strains of 50 billion units. Is it really doing anything? We don't know? Is it even getting there?Is it getting there? We don't know. And this could be the exact same thing. So the knee jerk reaction would be, oh, I'll just take more beer right and then I started looking at different there's a ton of different butyrate supplements much like sulfurophane where a lot of people are trying to you know, jump on the marketing bandwagon of broccoli sprouts... And so there's very few of those that are actually viable. Yeah, now now we're which broccoli is one. That's what I like to recommend Brock elite. But I am so excited because I feel like because of this podcast, because Atrantil to because of what we're learning and the scientists that I'm meeting, it's all starting to come together and truly I feel like we are changing the health landscape of anybody who purchases Atrantil to and our whole separate episode of kicked him out neuroinflammation acetate touching this and that don't even get me started on how the fatty acids in a full spectrum hemp CBD productSureCross the blood brain barrier and start mitigating some of thatYeahI mean if I if I had Elon Musk money and I could just sit there and look at different things. I mean, like, I want to know what what this CBD product does on acetate levels in the brain. YeahAnd just start asking questions like that. Each one of these studies was somebody who had a question, and it just happened to be that they were looking at short chain fatty acids, the effect and the effect it had systemically and props to these people to start doing that because that's hard work. So in short what should someone do? Who hears, okay, I need to have great bio diversity. I want to change the way that I'm approaching stuff. I want to be able to feed my new bio diverse microbiome correctly. Dr. Brown? Where would I start? Well, just I'll tell you and I don't ever tell people to do things I don't do Sure. So and I don't ever tell people to stop things that I still do. So be careful what you ask. Number one, we need to increase the diversity of the microbiome. The best way to do that is to increase your fiber. So the fiber that means soluble and insoluble fiber, two different kinds of fiber one soluble mixes in water that's like Metamucil insoluble, it's like the skin of vegetables. What we are now realizing is that skin of vegetables has this other beautiful molecule called polyphenols at what makes vegetables colorful. So I try to take in a certain amount of fiber I try and I've now because I read this. I went to Carla and I went to Whole Foods and I got some steel cut organic oats. And now I'm just soaking them in the fridge. So now I have cold oats. And the reason why is oats are a resistant starch. If you cook them and make oatmeal, the way we do it, you make it more easy to digest by making a resistant starch. I'm going to increase the type of bacteria that produce more butyrate. WowYeah. So now since I've done the research on this, I wake up and I just take a couple spoons of these oats that are just soaking overnight. And now when I tell people that watch Dr. oz and stuff, they're like, yeah, overnight oats. Where were you in 88 when Oz talking about whatever he started. Like really, people were talking about that they didn't know why they were talking about now. That's the kicker. So one of the problems that I have is that if you tell me to do something, I need a mechanism of action. SureIf I can explain the mechanism Then it works for me. Now I'd say that I would say that I'm open to ideas also, but I don't want to change this because you say it's great. Exactly.Just tell me why. Yeah, tell me why. So, increase your fiber, increase your resistant starches. You can do the resistant starches a lot of different ways. green bananas or plantations. Lloyd is Puerto Rican. So we do a lot of plantation nice. So that's a that's a paleo friendly, definite starch.Shout out to Bubbas sells. green bananas. That's what makes Oh, yeah, they are well designed by a guy who had Crohn's disease. Right. You talked to him? Yeah, it's so Bubbas Fine Foods, you can check them out. So if you're looking for a safe snack, there you go.And then now I've got all these articles words, people are actually starting to look at that the American Heart Association at the beginning of the show, I talked about how they're using polyphenols to help with peripheral peripheral vascular disease. I know that one of the best ways to create post biotics and I wasn't even thinking short chain fatty acids. I was thinking more along urolithin and these complex molecules that these other scientists talk about, there was an article that actually showed a molecule similar to Atrantil had an increase in butyrate, a whole separate show, because that's going to be a, that'll have to be a two hour show about how to increase your butyrate levelsDefinitely. But the beauty is, it isn't like you're just increasing butyrate levels you're going to eat, you're going to increase the diversity of the microbiome and allow it to happen. And then ultimately, polyphenols, fibers, resistant starches, and I'm going to now go down the pathway of why so many of my patients feel better on CBD. I think there's something to do with these short chain fatty acids. I just did. I have not gone there yet, but we've got our secret weapon and she'll find something out there.So ladies and gentlemen, if you want to start to work on making your gut a little bit more diverse and healthy, go ahead and get your soluble insoluble fibers supplement with good trustworthy polyphenols. There's nothing wrong with controlling inflammation systemically with a good CBD a good diverse whole foods diet that's really coming down to and I'm about to try your idea for overnight soaking oats I've never done that beforeI just started doing it. And if you don't have, like if you're lacking diabetes, you don't have enough high blood pressure. You're not obese enough, then ignore this whole podcast. Yeah, do whatever you want. That's awesome. That sounds great. What lots of knowledge day on the show. Thank you all so much for watching and listening, Be certain to like and share if you want to go back and check out the episodes with Heli, with Pannez, or Dr. Doug won. Just go back to gut check project.com You can find all of our episodes cataloged on there on the page this we're improving it all the time, be sure and sign up for the newsletter. Starting tomorrow, everybody who is in the KBMD health universe will be reminded of the latest published show. So if you ever get to catch up with the shows, just sign up, you'll be notified each week, every new episodes, we release it Go to KBMDhealth.com. Right. And one of the things that I get that I see the most common is rectal bleeding. And we went through the trouble putting together a little rectal bleeding free book that So download that you get a free book. And then we can keep you updated to these shows. One of the things if you can like and share this, the more this grows, the more that we get access to scientists, the more that I can take deep dives into stuff like this. If you're still listening, thank you. This is like that person that actually reads the whole I saw some some Reddit deal with some woman got $10,000 because there was like a 10 page like one of those weird contracts for like a nothing that you're supposed to sign like, like an iTunes agreement or something. Yeah. And there was a little tiny fine print in the bottom. If you're the type of person that's reading this fine print and you send us an email and you're the first person to do it will send you $10,000 they send it $10,000 so if you're actually still listening after all that nerdy stuff that I just talked about, we can't send any money..Be the first one in the subject line to write the word butyrate spelled correctly and you will get a free altran to bottle and CBD of your choice.Butyrate so the first person to send in an email to.. no they have to download the book.Yeah download download the book. Yeah, they have to download the book title the book and then reply with a type butyrate Yeah, type butyrate just spell it correctly. Look it up and send it to us. It'd be awesome. You be the first one you get a free Dr. Brown's signature package. Let us know if you want sentiment or naturalDoes that mean I sign the box of Atrantil that the signature package So much extra stuff you want to do its not going to work out? Thank you so much like and share like and share. Remember, this show isn't intended to treat or diagnose. If you have a health issue, be sure you go and check it out with your physician. We will see you at Episode 34 coming soon. Thank you.Transcribed by https://otter.ai

growing your home business maybe The Biggest target You have in 2020, So Don’t try to grow your home business Until You Watch This! If You Want To Know How To grow a profitable home business, Click Here: https://jialikelm.com/home-page36333944#

He goes by Detroit Don King because Detroit is where he comes from. You can catch Don’s blues band at the Dubliner in St Paul, Saturday Feb 1 at 8pm. A few decades ago in his Detroit home, Don combined playing the blues with an auto parts business, but the business had trouble with crime. So Don and his wife decided to move elsewhere.

This week, again, due to a scheduling snafu we were not able to do a "regular" episode. So Don suggested that George and his wife Jette record one together! So listen in while Jette asks George questions that he was not prepared for (so it's kind of like Don was there in spirit!). Our theme song is Favorite Secrets by Waylon Thorton!freemusicarchive.org/music/Waylon_T…vorite_Secrets Check us out on Patreon: www.patreon.com/evangebros  Follow Don's work at:www.donschiewerjr.com Follow George's work at:www.georgembenson.com

A week filled with injuries, star letdowns, and a few surprises is the easy way out when describing week 2. So Don and Schreck team up to tackle the details that made week 2 either a fantasy football nightmare for some owners. We're also quickly seeing a divide between startable running backs and total rolls of the die. With some teams hitting 0-2, we go in-depth into the waiver wire to make sure you can make the right move. And we don't want to hear that your waiver wire processes Wednesday morning...because it should be Thursday. Grow up Peter Pan. Grab your helmet and buckle in, it's time to talk fantasy football. PS. This episode comes courtesy of MyBookie. You can get a 100% signup bonus from MyBookie with the promo code LETSTALK. That's a 100% bonus (up to $1000). We hope to see you over there this Sunday!

Chris speaks with Don, the creator of The Most Unruly YouTube channel. The Most Unruly has done extensive work covering Kanye’s artistry and discography, but has, for the time being, reached the end of Kanye content. So Don talks about Kanye, the journey of The Most Unruly, and what’s next for him. If you'd like to support the show, please rate us on iTunes, or help us out on Patreon. You can buy The Yeezus Book—a scholarly, visual-heavy coffee table book that breaks down Yeezus in its entirety, from the album's narrative to the production to the tour. Check out our merchandise line. Follow us on Twitter if you also like to constantly talk about how awesome Kanye is (we'll undoubtedly respond to you). And please, as always, stay loopy.

You Live In A Glass House, So Don't Throw Stones. As Christians, the easiest thing to do when dealing with someone who has taken a wrong turn is to forget that we ourselves are recipients of undeserved mercy. In this week's episode Olawunmi examines the way Jesus responded to a character who absolutely deserved to be condemned and aims to ask one simple question: When you take a wrong turn (and you will), would you be perfectly satisfied to be judged by the same standard you've used to judge others? ==> THANKS FOR DOWNLOADING THIS EPISODE. Have you SUBSCRIBED? If you enjoy this podcast, please give us a REVIEW and 5-star RATING so that other people can easily find it. ==> Do you have questions, comments or feedback you'd like to share with us? Please email contact@olawunmibrigue.com. Olawunmi Brigue is an Inside-Out Transformational Coach. Her signature coaching program, Goal Execution & Mastery System (GEMS), has helped several Christians achieve exceptional successes in various areas of life. Learn more at: OlawunmiBrigue.com

Come and get your Pride Anthems! We bop through 7 iconic anthems of Pride on Part One of our first “Very Special Episode.” Come dive into the many definitions of Pride, the history of these songs, these astonishing Divas and our tips on surviving whatever parade you're marching in(or avoiding)! So Don’t Leave Us This way… Come on Out because you were Born This Way In This Life with all your True Colors and we know you Will Survive this season of floats, cliches, history vodka and being exactly what and who you are! Happy 50th Pride!!!!

Download this Episode Learn to stop wasting your time and money. Reign in your focus as a real estate professional and double down on things that will make you money in 2019. Today we discuss where agents are making their mistakes. We share how agents can refocus their efforts on what they're currently doing and how they can change their direction to make more of an impact in their business. Real Estate Podcast Transcription Audio length 33:57 RTRE 43 – Stop Wasting Time and Money [music] [Chris] Welcome to re:Think Real Estate, your educational and hopefully entertaining source for all things real estate, business, news and tech.  [Christian]: I am Christian Harris in Seattle, Washington. [Nathan]: Hi, I am Nathan White in Columbus, Ohio. [Chris]: And I am Chris Lazarus in Atlanta, Georgia. Thanks for tuning in.  [music] [Chris]: Hey everybody and welcome back to re:Think Real Estate. I am Chris Lazarus here with Christian, Nate and this week we're talking about shiny objects and things that real estate agents waste their money on. [Christian]:  And time. [Chris]:  And time. OK let's do that again [laughter].I have run out of words today. Christian start us off man. What are agents wasting their time and money on? [Christian]:  Hi. I think it depends on if you're a brand new agent in the business or if you're a veteran. If you're brand new you should be focusing on sales. Spending much of money on IDX websites, waste on time and money. It…because it's…everything that is expensive and doesn't directly co-relate to new sales, new agents should not be doing. But I think it is very sexy when people say “Hey you need a website, you need this, you need that, you need to buy leads”. Don't do any of that.  Like that's all maybe once you built up your business and you have the experience to be able to convert leads maybe you can do that but I think initially it should be a lot of new tech network, thinks that are cheap and easy and free which is gonna be social media profiles, you're getting out to you know community events, reaching up to people you know already via email, phone calls, that kind of thing. Those are several in one but the first thing I am thinking of is like a website or something that people tell you need to do but probably isn't the best use of your time or money to get sales now. Thinking of business now. [Chris]:  So I am gonna agree and disagree with you at the same time.  [Nathan]:  Well you're wrong. [Chris]:  [laughter] I don't know about all that. So I think you're right for most agents. You know if somebody comes in and they just buy a website and do nothing with it, right. It's a waste of money. If somebody is gonna come in and run as part of building that business, if they're coming in as a new agent or even an experienced agent, if you're doing the right way, you have landing pages, you're going out doing ads, lead capture… [Christian]:  No agent does that unless they're coming from a professional marketing background no agent is gonna do that. [Chris]:  People do that. People do that. I try… [Christian]:  Maybe one person. Maybe one person that has an actual conversion rate on their website that is a brand new agent spend money on that. [Chris]:  They're not brand new agents. [Christian]:  Well there you go. I said as a brand new agent. If you're experienced and you've got some runway to go OK that's a project that you can work on and you have some money to spend but that's not gonna get you business in your first year.  [Chris]:  Yeah and that's why I am agreeing and disagreeing. [Christian]:  OK. [Chris]:  Because the website could be, it can be a business hub, right? It is not something that you need right away but it can be an extremely well utilized source of revenue for agents if they do it right. It can also be a supporting piece for their marketing collateral that they create and they're putting in front of people. So…But… [Christian]:  Eventually yeah. [Chris]:  But most agents in my experience, there was a time when I paid for 20 professionally done websites, gave them to 20 of my agents, one of them updated their bio. Like completely waste of money. So I agree with you for 99% of the agents. They never gonna use it. Whatever their profile is on the MLS is whatever they need.  [Christian]:  Right. Well and I say that also understanding that even if you do a website and you're doing all the right stuff I mean I think statistically it is like across you know the whole nation, it's like 10% of business comes from people's websites. And that's in the high end. That's if you're killing it. That's if you have actual quality SEO. And… [Chris]:  Visitors [laughter]. [Christian]:  And marketing is good. And they're actually doing everything right. [Chris]:  Yeah. [Christian]:  And most agents don't do that. [Chris]:  So instead of doing a website, instead of doing a website right off the back Christian what would you recommend they start with?  [Christian]:  I say spend your time and energy getting your database together, so that you can set a mail chain for something similar and get in front of the people who already know they can trust you as opposed to trying to reach people that don't know you from you know, Adam and it's gonna be a much harder sale, much harder conversion. Take a longer, lumber longer you know to convert.  So you know go for the low hanging fruit and you gotta let people know and that's through social media, through mail chain, thorough that kind of stuff. And that's all free. Cheap. And just requires some time. [Chris]:  Absolutely. [Christian]:  Because as you get busier your time is gonna become more value and you have less of it but you have more money. And you can switch 2 things that are gonna take more money to get set up and more of a long term marketing strategy. [Chris]:  Oh yeah and I think instead of having a website right off the back you can create a Facebook business page and still have all of the lead capture features that a website is gonna give you if you just run Facebook lead ads. [Christian]:  True story. [Chris]:  And any conversion system is gonna have Facebook ads as part of that whether you push them to your website or your business page. That's just a personal preference based off of what you have out there. So you can easily replace the website initially with a Facebook business page. [Christian]:  True.  [Chris]:  Gives you the stats, the insight, so all the analytics too once you get 100 followers. So definitely. Definitely. [Christian]:  If you have a place to you know have your persona and drive traffic to. [Chris]:  Nate what is one thing that you think real estate agents are wasting their time and money on? [Nathan]:  They're wasting their time on time. I don't know if that makes sense but it makes a lot of it to me. Why? And what I mean by that is they don't have the product. They don't have any direction. They're literally like that ship, that went out to the bay but it never reached the ocean. They don't have a plan. They have not thought about what they're doing. Right? I mean I know Chris you know what you have been doing lately. I know what I do.  You know you wake up with a sense of purpose every day and we know the direction we're going. I know the direction that my ship is pointing from when I get up at 4:45 in the morning. Versus you got all these other agents. I can't tell you the [censored] callus time I have talked to somebody and I am  like “Hey what are you up to today? What are you up to today?”. And that's another agent. And they'll be like “Oh nothing”. And that is a common response.  Well [censored]. Nothing yields nothing. You don't have to be a genius to figure that out so stop wasting your time. Either do what you set up to do and…or at least develop a plan on how to do that and achieve it. I…you know…So stop wasting time. That's what they're doing. Wasting time.  [Chris]:  Zero plan. Zero equals zero. [Nathan]:  Yes I mean it's you know it's a zero sum game. Right you know it's like when I was fat I didn't just lose fat by doing nothing right? I had to go on and do something. I had to develop a plan. Well you're not gonna go sell a [censored] house without a plan. I mean you might get lucky but you know you're throw [censored] against the wall, it will stick. So… [Chris]:  I thought that's all real estate agents in the business.  [Nathan]:  Yeah right I just… [Chris]: They think they're just gonna list it and sell their house. There… [Nathan]:  Yeah right. So… [Christian]:  Well I was gonna say the other side of the coin on that, you know like you wanna have a plan whether you're new or realizing that your business is disorganized and you need something to give you direction. The other side of the coin to that is analysis, paralysis. Where you're always waiting to your ducks in a row, you do too much planning and you think everything is perfect before you execute. You need to execute while you're planning. Planning execute. It's a cycle not like I have this done where I can now start getting business, you know. I commonly see that where they're always planning and they always got something they have to do before they can actually get in front of their clients. [Chris]:  For everyone who wants to learn more about business planning and how we do it go to our website rtrepodcast.com and check out episode 40 which is our 2019 business planning episode. So it's a few weeks back. [Nathan]:  Right.  [Chris]:  But I gotta agree with you. People come into this and a lot…I think Bufenian [phonetics] company, on one of Brian Bufeny [phonetics] podcast. He said that they did a study. And in that study they tracked the time management of real estate agents that were working from home. And they found that on average like 0.5% of the time was spend on income generating activity. And here's why.  Because when you're working from home for somebody who is not monitored, who has zero accountability in the activities that they're supposed to do, when they get faced with getting the kids off to school, coming down, sitting down and then they look around and they're like “I gotta vacuum”. So they vacuum and they sit down and they're like “Gotta get the laundry going.” And they do that and they constantly find something to distract them from making calls.  And I am not talking about expires or foosballs I am just talking about calling your sphere. Warm calling. Calling to let people know that you're doing what you're doing and trying to set appointments to get referrals. It doesn't have to be cold calling. But nobody does it. So on average the income generating activities that are done by real estate agents that are not in an office, less than 1%. It's ridiculous. [Christian]:  Yeah and kind of going along that same, I am feeling a theme here of wasted unaccountable time. And one of the big ones, and this is a little tricky because really if you start off with your planning and your tensionality, time blocking, whatever tool you use to account for and manage your time so that like you know like a prior guest you know was talking about, it's all your focus and intensity of focus not the amount of time you spend. So like there's very real place for social media in your networking and connecting and getting the message out there. But you should be like “OK this is my 50 message off in a half hour and then turn off”. Don't be on social media all day long because they will sap your productivity. I guess. [Chris]:  Definitely. [Nathan]:  Man this is yeah I agree with Christian here and common theme I guess where we're going with this. But I am reading a book here now, by an author named Peter Changman [phonetics]. And it talks faster than normal, turbo charge your focus, productivity and success would be the secrets of an 88 charge de-brain ADX my brain right. So we'll use me as an example.  What have we talked about here in several episodes that I have yet to do and complete? My CRM right and get that updated. And I was struggling with that. And continue to struggle but finally started to get things done on it and I took it out of the book and figured how to get that done and for me what I had to do is set a deadline. You know I can have like you know Christian said I was the king of you know I plan on doing it, right. Write it on the list even but once I started putting deadlines on when I needed things done my…the way my brain worked at least was “Alright you gotta get it done and you got until this date to do it”.  So for me that works and I think part of it is you know than you can get into further and say “What are those triggers?” And you have to figure out for yourself what works and I knew for me if I didn't have a date I wasn't gonna get it done. So when I do a lot of my planning now I do a put dates behind it because than I am working towards a completion date and it helps me stay on track for where I need to be. Therefore, I am not wasting my time. So… [Christian]:  Yeah well you can take that to micro level and use an app or regular timer to say “Hey here is my hour to do this project and have it counted down. So it creates that artificial timeline that kind of forces you to focus. So… [Chris]:  Sense of an urgency. [Christian]:  Yeah exactly. [Chris]:  Yeah. [Nathan]:  Yeah you gotta know what those distractions are you know. I…you know like for me distractions are the lower but after I read the book, impressive how he wrote the book. He knew he wasn't gonna get it done so he booked a round trips fly to China and back. And just [laughter] flew out, flew back and he got the book done. Than he got even more distracted right. You know you don't have to go down the extreme but if that is what it takes, that's what it takes. [Chris]:  You know that is impressive I gotta say. [Christian]:  Yeah. [Chris]:  All right so one thing that I think agents are wasting their time on, and their effort and their money is spending time with vendors, spending time going out getting coffee with your title rap or your home warranty person or the lendors that are begging you for business. Taking those meetings as an agent is just a complete waste of time. What do you guys think? [Christian]:  I, I tend to agree and I will take it one step further. Where there…I don't know about you guys but I get inner dated you know I work my best to keep my email clean you know unsubscribe from everything that ends up in there. But I get inner dated with marketing people and you know LinkedIn connections and basically all these people that want to sell me something.  And with my mentality I am like you know I have got stuff in place that works. I don't need to perpetually be spending my time entertaining “Well maybe this is a little better, maybe this time title company that…” I have got people that unless we have a pinpoint that needs to be fixed you know like you said you're wasting your time is taking out an hour ago meet with coffee with a new lender that you know is trying to sell you on you know their products over whoever someone else's.  You only have so much time in a day, don't spend it entertaining meetings that aren't going to…you know people are gonna try and ask you for your money. [Nathan]:  I agree and disagree and I think this goes back to what Christian said earlier.  I think that is where you are in your business. If people are a new agents those relationships aren't doing anything for you at the moment. Give them business and then you can nurture those relationships. If you're an established agent than yeah taking those meetings, I do that all the time now but I am established.  I took a gazillion of them when I was new. The thing was none of those helped me getting new business. Yeah. [Christian]:  Yeah they're not gonna lead to new business by themselves so… [Nathan]:  Yeah yeah. Exactly. [Chris]:  Yeah. This is one of the reasons why you know when we started doing team meetings and team training we made it clear that outside vendors were not coming in. Because with about 100 agents I have people calling me all the time wanting to get in our sales meetings. “Oh we'll bring breakfast, we just want 15 minutes”.  “I have my agents for an hour. I am not gonna waste 15 minutes of that hour letting you pitch them on something that they don't need to be spending their money on. They don't need to be buying a magazine. They can be doing other things to build their client base. They don't need your website or shiny object or social media tools so that they can manage all.”  Now granted when a lot of people do need those things but for the most part as new agents, people that are growing their business they don't need that stuff. And when they do get up to the point where they need those meetings, those coffees with lenders and marketing people they've got money to spend and that's fine. But off the back just it's a complete waste of time. Just anything that is not getting you directly in front of a client or mailing it so that when you do get in front of a client you are polished and professional; and they want to do business with you, anything other than that not worth it. It's a waste of time. [Nathan]:  I got another one that you all are gonna disagree with me on that. But… [Chris]:  I love disagreeing. [Nathan]:  Maybe I am wrong, maybe I am right. What are people wasting their time on? They are wasting their time on Facebook.  [Chris]:  You're wrong. [laughter] [Nathan]:  I…This [crosstalk] [censored] standing concept in what you're trying to do, I use it as an example Chris. I watch X,Y because you stuck with it. You continue to do it. Then I see these others kind of one head wonders or they do it twice or 3 times, the content sucks. It's got no purpose, no meaning behind it. Just stop. Like you know, 1-just quit. Find another angle but don't be that guy or gal on Facebook if you would because it just gives me some stuff. It's…put some thought. I have a great time but it causes a distraction for me watching your really horrible Facebook post.  So get off Facebook if you're not good at. It's just another one of those things that if you're a new agent and you're on there going weekly as an agent I don't know, it just doesn't do anything for me. And there's gonna be several people out there that I am you know they're gonna say Facebook is the amazement of the world. I will say this and I will challenge anybody.  I had a lender comment a week ago who said “Let's get on Facebook” and I said no. I want to do what's next and here is my belief in what's next. And it's already happening. Is an Instagram app. Why? I look at all the women in my neighborhood that my wife is friends with. And they got off of Facebook, took it off their phones. Have chosen to go to Instagram. And I have asked all of them why. And they said “You know why because there is no [censored] and complaining, there is no whining, theirs is no…” you know any of the negativity. So they have chosen to go to the Instagram realm and Facebook is a thing of the past. So what's next? Maybe, maybe we are already seeing it. [Chris]:  I think that Facebook is going to be around but the extent to which people use Facebook is way more than it needs to be. And I am so guilty of it. Over the last 7 days, 6 hours on Facebook, screen time. [Christian]:  That's disgusting. [Chris]:  I hate this app. I hate the fact that my phone tells me, it judges me and says “This is what you're going”. Now granted a lot of that, primarily most of that is work related, it's keeping up what the conversation is amongst other brokers. It's posting content with other brokers and it's having conversation in those groups. I am not sitting there you know taking quizzes on what cats are. But it's about an hour a day. That's… [Christian]:  You spend that much time on the toilet? That's amazing. [laughter] Or is it just me? That's where I spend most of my Facebook time. [Chris]:  Well I've got 3 kids. So I am trying to you know you've gotta hide. [crosstalk] “Sorry, busy can't come out [laughter]”. No it's…but seriously look at your screen time people because I have and… [Nathan]:  I just…I just did. I am actually proud of myself.  [Chris]:  Yeah? [Nathan]:  Yeah 3 hours in the last 7 days. [Chris]:  Good for you. That's half of the amount I have spent so I am working to spend less and less time doing that. Most of my time is spend mailing messages and then granted, in Instagram. So…But seriously doing that stuff like Facebook, the network, there is a ton of potential there. I would be lying if I said I never got business off of it. But the extent to which most of us use it is just way more than it needs to be. And even with Instagram. You put that much time in Instagram. How many pictures do you need to look at in a day?  So back to, back to the topic at hand. What Christian…anything else? What things are real estate agents wasting their time or money on? What are…Because we spend a lot about time. What are agents wasting their money on?  [Christian]:  I mean this one is kind of controversial but in general buying leads is a waste of time and money. Obviously it kind of depends where they are coming from and stuff but by in large you know I think it's really expensive even if you have a perfect system in place. Otherwise it's really low. The conversion is really low and takes a lot of time.  You know I am more of an organic guy you know like if you…you know if you're gonna built your business being totally based on someone else being able to turn on and off a funnel controlling the quality of those and where those are coming from I don't think that is super sustainable. You know I know some teams here locally that like that's their business. You know, and they spend you know, multiple you know 50-60 thousand in Zillow leads and they're hurting because they're conversion is low and their ROIs is even lower than it has been.  Because of you know, Zillow kind of going through some of their figuring out you know what kind of lead services they're gonna provide and you know and I think like you're talking about with Instagram kind of being the new sexy and you know people going over there. Yeah there's still place for Facebook but the market shifts, the user you know how people use Facebook or Instagram or Zillow that shifts based on the market, based on whether or not…yeah I mean it's shifting you know. 10 years ago Zillow leads were a lot more valuable because there was a lot more people willing to give information out. Nowadays people just want the information but they don't want to put the information out there. I mean like that's… I know from myself my ideal contract is not someone who is naïve enough “I want the information on this house I am going to give you my email and my phone number and my real name”. You're not gonna do that. That's stupid. You know, because they don't want someone calling them because they're not actually in the market buying a house and that's you know 98% of leads who buy form realtor or Zillow is not a real lead. Is gonna be you know as Bufeny [phonetics] says “It's not a lead, that's you know a touchpoint when someone is going to the age”. That's someone curious you know not someone who is ready to buy. So you're gonna spend a lot of time sifting through that for one deal. Like it's not usually worth it. [Chris]:  It's interesting that you bring that up because I have that same kind of thought process before we started doing some work with Zillow and now granted our business model is not run solely off of them but we are…we are a premiere broker with them. And for anybody you know in our audience if you're interested in the premiere broker program just shoot me an email Christ@sellectrealty.com. Two “L”s in Sellect. I am happy to talk to you about it. But there are solid numbers and after running it for 3 weeks now we've got 3 homes in the contract. Those are 3 properties that my agents would have not had otherwise. It's additional revenue to the company. More than covers the cost of the lead generation that we've done. [Christian]:  Does it cover your agents' time they spend in converting them? I mean you've got the hard cost of leads but what are they doing? 8 hours a day… [Chris]:  They're not doing 8 hours a day. They're at about an 11% and conversion rate. Well actually it's higher than that. We've had…We're probably running about a 13%  conversion at a premier broker program. We've had about 22 leads come in and 300 contract so far and 2 active buyers and 3 that are thinking about looking next year that are in conversation. So there's…we're doing it really well. We're putting a lot of time and effort into planning how we're gonna…How we have it set up. [Christian]:  Sure. [Chris]:  And there's a lot of accountability in place with us and I think where people get tied up with lead generation and online lead providers is that accountability factor. There's another agent friend of mine, he is with KW we both went to the knights of Columbus together. You know he, he would go up to spending 300.000 a year on it as long as the ROI is there. And he just closed 3 or 4 buyers this month or last month now. They were all Zillow leads and it's giving him the ROI.  So the…trick with doing Zillow leads or any other lead provider is making sure that you're strategic about it. Trying to find areas that are gonna give you a higher ROI than maybe aiming for the most expensive neighborhood. Right. So there's a lot that goes into it. But I do agree with you. It should not be your full business model. 80% of all deals in real estate are done through people's individual networks and it should remain that way. But as a supplement tool, a way to help new agents grow their business or a way to help agents that are just coming in, if they do it right and they have the right training and the right tools it can be… [Christian]:  If you've set up the right systems and accountability… [Chris]:  It can be beneficial. [Christian]:  You can make it work. [Chris]:  That's the trick. That is the trick 100%. If it's done properly. The problem is most people don't do it properly.  [Christian]:  Right. Well the other problem is new agents come in and they're told “Hey go do this.” You're not gonna…as a new agent you're gonna be out of money before you get your first conversion.  [Chris]:  Right. I wish I could do a mic drop but it's in the thing [laughter]. But yeah. [Christian]:  You probably need big numbers for Zillow to be sending you, you know looking at the average numbers you're talking 2% you're talking you know 100 leads before you get one that converts. [Chris]:  Yeah and that's on row. The 100 leads on row. We're not doing row. We're in the premiere broker program so we have the concierge that is supporting us and helping us and we have…there's the trainers and all sort of stuff. I probably would never have done premiere agent as a solo but as broker I think that the premiere broker program is excellent. [Christian]:  Sure. [Chris]:  And I have been very happy with it so far so…I will be an advocate and haven't closed anything yet but again with 3 weeks in and we've got 300 contracts so if I…Hell if I average 1 closing a week off of this thing than I'm gonna be doubling down. Like…but so far we're just kind of waiting to see. So yes and no. I am kind of in agreement but kind of not. Nate what do you think? You're Redfin partner agent so you're got a little different aspect. [Nathan]:  Redfin partner agent, former Zillow premier agent. My ROI with the Zillow PA program was [censored] so I terminated it. Hopefully I am still a part of one of their small groups that operate, that they seek out agent advice in what direction they're gonna take the premiere agent program on…I again prefer Redfin just because I play on the back end when I close a deal. It's 30%. Again I don't think it's a bad deal. Again I think it depends on your situation. I am on a flat fee model so premiere works and it comes with it. But if you own a 70-30 split than a team split that's probably not right for you. So…you know. [Christian]:  So getting back on topic Nathan do you have any more rants with agents wasting their time and money on?  [Nathan]:  Time Facebook. What else do they waste their time on? We waste our time on a lot of silly things. Again Travis Robertson talks about you know squirrel. We're just distracted like that it doesn't matter right. We're always looking for the next best thing instead of just taking what we have and using that and giving it time to…allow it time to work for us.  I think we're all guilty of getting something and going 2 months later “Well that didn't work”. Well months is not enough time to judge if something works or doesn't work. You know we have talked about this forum and set it. When we started this podcast we said 100 episodes. Because we wouldn't be able to judge anything in 30. But we're just over that. [Christian]:  I judge you guys all the time though. But…Oh that's not what I am talking about. [Nathan]:  That's very true so again… [Chris]:  We'll see how long we make it Christian [laughter].  [Nathan]:  Stop wasting time. That's my big one. It's one I have struggled with. I still struggle with you know find things that work for you. And you know I heard you guys the last week we're talking about…Oh Gosh what was it. Oh it hit me after we're done recording this but I don't know. Something I said in last week's episode that I was not part of. [Chris]:  Last week we were talking about Christian pivoting. [Nathan]:  Oh right you I think Christian had mentioned something about sometimes when you take a break from something and you come back to it you look at it different, right? And so you may be able to find something that didn't work before but works now. So again yeah you may have to pivot. Zillow didn't work for me. When I go back to it if they change the structure probably maybe my attitude will be different. I don't know.  So just kind of parlor up what you talked about last week. Yeah sometimes you do have to pivot and you've got to shift and if not you got still in all. But I don't know time is a big thing with me right now because I am still trying to understand how to manage my time the best and that's between being a dad, being a husband and being a realtor and then wanting to do my own thing. So…Don't get distracted by your own time.  [Chris]:  Alright, well I think that we've kind of given a lot to rant about today in what we think is wasting time and money for agents in the real estate base. Guys before we wrap up for the day, any final thoughts for our audience? [Christian]:  Nope [laughter]. [Nathan]:  Is this going out before the end of the year? [Chris]:  This is going out before the end of the year. [Nathan]:  Well than have an awesome rest of 2018. I hope everybody has already started to think about 2019. If you haven't, than you need to get on it. But I hope that any of our listeners just an awesome holiday period. Great Christmas. Great New Year and just with a great close out to what has been a good year for all of us here and then I hope that everybody that listens and that I share this with that you have a great start of 2019. [Christian]:  Word. Merry Christmas and Happy New year. [Chris]:  Merry Christmas. Happy New year. This is gonna be our last episode for 2018. So we will see you bright and early in 2019. We hope that you have a very blessed Christmas, new year and hit the ground running as soon as we get back. Talk soon everybody. Have a great year.  [music] [Chris]: Thanks for tuning in this week's episode of the re:Think Real Estate Podcast. We would love to hear your feedback so please leave us a review on iTunes. Our music is curtesy of Dan Koch K-O-C-H, whose music can be explored and licensed for use at dankoch.net. Thank you Dan. Please like, share and follow. You can find us on Facebook at Facebook.com/rethinkpodcast. Thank you so much for tuning in everyone and have a great week.  [music]  

Christie has Queen on the brain this week. Not the Queen of England, Queen the rock band. There is a new film out all about the famous rockers and while it may seem like pure entertainment at first glance, a look deeper reveals lessons we can all take into our next sales presentation. So "Don't Stop Us Now"  as we "Break Free" and talk about this "Crazy Little Thing Called" sales. Sign up for our book club! Don't forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. Want more from Jeff and Christie? We have a newsletter!

Content Warning: This episode contains discussion of suicide surrounding what inspired Joey to write So Don’t as well as the stigma surrounding mental health. Fan Wonderland talks to Joey Djia about her life since X-Factor and her rise to stardom. TJ & Joey discuss how there’s beginning to be artists talking about mental health in their music as well as the creative process and inspiration behind some of Joey’s tracks from her early years to her debut album Enough and how Joey has grown since X-Factor. Joey’s debut album Enough is available now. Podcast Cover designed by Fan Wonderland Cover Image Provided by Joey Djia Joey Djia Links: Facebook: https://www.facebook.com/Nowimjoey/ Instagram: https://www.instagram.com/joeydjia/ Twitter: https://twitter.com/nowimjoey Website: http://www.joeydjia.com/ YouTube: https://www.youtube.com/channel/UCjewBBWdiNGu6033i5S4U9w

2 Hours of BS Free Soulful House, Nu-Disco, Classics and a sprinkling of New Contemporary Soul. Looking forward to seeing some of you at SOUL 4 REAL in Bilbao, Spain (October 4/5/6/7), I'll be in The Cotton Club on Thursday night at 21:00, So Don't Be Late! ALL VINYL! Live Performances on the Saturday from legendary singer-writer DAN PENN, and from Memphis,Tennessee, THE MASQUERADERS Back in Essex! Colors in Basildon on Saturday October 27th - DAVID MORALES will be rocking the main room whilst Garry Dennis (Crazy Beat Records), Cosmic and myself will be playing host to The New Yorker Reunion in the soul room. Tickets available now! Hour One: DJ Spen and SusSu Bobien - Love Sensation (Radio Version), Stacy Kidd, Tasha Larae and DJ Spen - Heaven (Original Mix), Andrea Holdclaw - I Get Lifted (Get Lifted Main Mix), Wipe The Needle feat. Lifford - Kissing You (DJ Beloved and Reggie Steele Remix), Brian Power feat. Hil St. Soul - A New Day (Jihad Muhammad Bang The Drum Vocal Mix), HP Vince and Dave Leatherman - Sweet Honey, Alena - Forget Me Nots (Judge Funk and Yam Who? Mix), C. Da Afro - Groove In Order To Move (Dr Packer Remix), Stephane Deschezeaux feat. Kiki Kyte - Mystery (The Family's Jam Remix), Kleeer - Open Your Mind (Joey Negro Seekret Mix), Hour Two: Willie Hutch - Easy Does It, Brian Power feat. Marc Evans - Falling Back Into Love (Original Mix), Andre Espeut and Yooks - Holding You (Demuir's Naked Soul Tool Mix), Mele and Shovell - Pasilda (Extended Mix), Salome De Bahia - Outro Lugar, Donny Hathaway - The Ghetto (Dimitri From Paris Inna Disco Mix), Lina Nikol - All I Need, Preston Glass and Talita Long - Nothing Like It (Love), Lori Williams - Deja Vu (Radio Edit), Rose Vincent and Carmichael Musiclover - Hold It Down, The New Jersey Connection is on Starpoint Radio. www.starpointradio.com Saturdays 5pm-7pm London, 12 Noon-2pm New York.

Movies discussed: When a Stranger Calls, Don’t Hang Up, Phone, The Message (short) We watch a trio of phone related films this week. So Don’t Hang Up the Phone When a Stranger Calls or you might not get The Message. Next weeks assignments: Liza The Fox-Fairy The Damned (2013) 1408 Frostbite (short) Watch along with us if you like and we’ll see you next week! The post Episode 283 – Couch Rich & Ottoman Poor appeared first on Horror Show Hot Dog.

It's Been A Slow Week In Terms Of Music, But Not In Terms Everything Else! Topics Of Discussion This Week: Singles: Kanye West-Lift Yourself Song Review. Link For Song Below: http://www.kanyewest.com/ Kanye West-Ye Vs The People (Starring T.I. As The People) Song Review. Link For Song Below: https://www.youtube.com/watch?v=EE4HkotJj3I Albums: Post Malone-Beerbongs & Bentleys Review Wiley-Godfather II Review Janelle Monae-Dirty Computer Review News: Meek Mill Free From Prison Kanye Supporting Trump. Tells Ebro He “Loves Him” Kardashian Family Says He's In The Best State Of Health He's Ever Been In. All Of The Hip-Hop World's Reactions John Legend Disagreements With Kanye Charlamagne Tha God Support Kanye's Freedom Of Speech CyHi The Prynce Support Of Kanye & Trump Is This All Part Of Kanye's Plan? I Give My Take On What Might Be The Reason For His Behaviour! SR3MM Coming This Week-Hype & Build Styles P- G-Host Album Coming This Week TV/Movie: Venom Trailer-Reactions & Thoughts. Link For Trailer Below: https://www.youtube.com/watch?v=u9Mv98Gr5pY Avengers Infinity War Review. Reactions, Thoughts, Discussion On This Summers Massive Blockbuster! This Is A Spoiler Free Review! So Don't Worry! Sleeper Song: Biig Piig-24K. Link For Song Below: https://www.youtube.com/watch?v=u8I8DrhZ-uA Follow Us: Instagram:@thequintessentialpodcast Twitter:@thequintessent3 Email: thequintessentialpodcast@gmail.com Please Support My Friend For His Nightwalk For Breast Cancer Awareness! Link Below: https://moonwalklondon2018.everydayhero.com/uk/ajay

  Good Morning Onward Nation – I’m Stephen Woessner and welcome to Episode 715 – this week’s solocast. I am excited about you and I will cover today because it addresses a gaping hole that exists inside most businesses. And that hole is the lack of qualified leads flowing into a the sales pipeline -- or -- potentially the lack of a sales pipeline altogether. Here’s the most recent data…of the 28 million small business owners in this country – over 43 percent of them cite “growing revenue” as being their top challenge in their company. That is over 12 million business owners in this country, Onward Nation. And yes, the challenge to grow revenue can be complex – there can be a myriad of factors or obstacles in the way. But, in my over 20+ years of experience in owning five different companies – and having interviewed over 700 of today’s top business owners – I will say that the inability to generate leads – or to generate high quality leads that consistently flow into a well-defined sales pipeline represents the most significant challenge to building a scaling a business. So that is going to be where we spend our time together today. We will focus on how to effectively use LinkedIn to fill your sales pipeline like a pro. Today’s lesson will provide you with the tools, resources, and the step-by-step you and your team can take and apply right away to begin building momentum with your lead gen. Before we dig into the tactical step-by-step…I want to first make ensure that we level set around mindset. Here’s what I mean. Generating leads is not hard work. In fact…it is straightforward and very little tech…especially when you have the right recipe to follow. But…just because the work is simple does not mean it is easy. In fact, I can almost guarantee that you will be frustrated at the beginning, you may even pound your fist on your desk and wonder why the results are not better, and you may get upset at your sales team for their lack of productivity. I am sharing this with you so that when it does happen – instead of getting frustrated and thinking that success will always elude you – I want to you to say to yourself, “Ah, Stephen said that I would think this right.” And then push forward. Because pushing forward, whether we are talking about generating leads, or pursuing your life’s passion, is what it takes to be successful. As Vince Lombardi once famously said, “The man at the top of the mountain didn’t fall there.” But, if you remain focused on continuous improvement – refining your recipe — you will be successful. This is a long haul – it requires data collection – testing – adjusting – testing again – scaling – making mistakes – testing again. So let’s dig into the recipe and all of the ingredients. First…some quick words as to why I love LinkedIn as much as I do, and why in my opinion, it should be the cornerstone of your lead gen strategy. There are approximately 500 million LinkedIn members — yes, 500 million. Hugely valuable community. Next…want to guess the average number of LinkedIn connections for a CEO? Interesting. Why? Because if 933 is the average — some are higher — some are lower — but you tend not to get 933 connections by accident — you work at it — so if someone has 933 connections — it is likely intentional. Meaning, LinkedIn is a platform that he or she values — and a place where they spend time — that that is great news for you. And yes, you should be reaching out to the CEO — the top decision maker at your prospect client — but that can be a topic for a completely different solocast. Okay, next…some additional insight into why you should care about LinkedIn…27 percent of all members are between the ages of 30 and 49…and another 24 percent are 50 to 64 years old…and 13 percent are over the age of 65. So to say that another way…over 64 percent of LinkedIn members are over the age of 30…and 38 percent of total members earn $75,000 or more per year. Bottom line…there are 433 million people on LinkedIn…64 percent of them are over the age of 30…and 38 percent earn more than $75,000 per year…with the average CEO having 933 connections on the platform. All of that speaks well to your opportunity of finding and connecting with the prospects who can accelerate you biz dev, Onward Nation. So let’s press forward by reviewing the seven ingredients within our recipe. Our recipe for how to effectively use LinkedIn to fill your sales pipeline consists of seven core ingredients, and they are: Ingredient #1: Improve your LinkedIn profile by adding video / audio clips, value proposition, etc. to the Summary. Again — we will get tactical here in just a minute — and I will give you tangible visual examples within today’s Show Notes for each ingredient. Ingredient #2: Import your existing email list in LinkedIn and send connection requests. Ingredient #3: Export your LinkedIn connection list and import into your client’s email list. Ingredient #4: Personalized thank you message sent to each new connection Ingredient #5: Build your prospect list using LinkedIn’s Advanced People Search tool. Ingredient #6: Send InMail messages to your top prospects — and be sure to speak the language of your “client avatar.” Ingredient #7: Create and send consistent nurturing email campaigns with exclusive content just for your LNKD connections so they feel valued to be part of your growing community. Okay, now that the high-level view of the forest is complete — let’s dive in and go tree-by-tree so you can see all of the tactical ingredients of this recipe. Ingredient #1 is all about getting ensuring that your LinkedIn profile is not just good — but that it is excellent. Why does this matter? Because when you send InMail messages as part of Ingredient #6…the very first place your recipients — your prospective clients will go to learn more about you — is your LinkedIn profile. And if it is sparsely populated with value propositions, your connections count is low, you haven’t taken the time to include a quality profile picture, you have zero recommendations, etc. — then it looks like you don’t care — and they won’t respond to you. Maybe your InMail was just spam — you are ignored — and they move on. Or, if you have taken the time to include audio and video clips, Slide Shares of recent presentations you delivered, links to articles you have written recently, blog posts, recommendations from current clients — it not only takes advantage of all the profile building tools that LinkedIn provides you — but — you also visually demonstrate your thought leaderships and expertise to your prospective clients — and that is a very good thing. Now when they receive your InMail message as part of Ingredient #6 — they move from skeptical questions like “Why did she send me this?” to “Oh, interesting…they would like to talk with me? Awesome.” Think of your LinkedIn profile as your personal landing page and it needs to be excellent — just like everything else in your business. If you would like a tangible example — check out what my team has built for me on LinkedIn…look me up…send me a connection request…and you will see illustrations of each step I just shared with you. Let’s move on to Ingredient #2 — import your existing email list into LinkedIn and send connection requests. To make sure we are on the same page here — I am talking about taking your email list — the list you communicate with often — consisting of customers, prospects, maybe even vendors — people with whom you have a relationship — and then uploading that list into your LinkedIn account and inviting them to connect with you on LinkedIn. But why? First…when you increase your number of LinkedIn connections — your network and credibility grows. Instead of having several hundred connections — you move to several thousand. And the next time a prospective client checks out your LinkedIn profile — they may see the number — and be impressed. Second…your number of 1st-degree connections in LinkedIn impacts the number of prospects you will be able to see during Ingredient #5 of this process — when you use LinkedIn’s Advanced People Search. To cement this into place — let’s quickly review what LinkedIn defines as 1st degree, 2nd degree, and 3rd-degree connections. A 1st-degree connection on LinkedIn is — let’s say you are listening to this solocast — you like what you hear — and decide to send me a connection request on LinkedIn — and by the way — you should totally do that — anyway — when I receive the request — I personally accept it. And so you and I become 1st-degree connections. Now, here’s what’s interesting. My nearly 24,000 1st degree connections instantly become your 2nd-degree connections. And all of my 2nd-degree connections become your 3rd-degree connections. Again, why is that important? Well, back to my connections…my nearly 24,000 1st connections extrapolates out to a total network of over 20 million people when considering 1st degree, 2nd degree, and 3rd-degree connections. That means…I can search through a huge number of people during Ingredient #5 in finding our ideal prospects we might want to reach out to. So, Onward Nation, building your number of 1st-degree connections is essential to your success on LinkedIn — and uploading your email list and sending out connection requests is a quick and easy way to boost your connection count — and the size of your network — with a couple mouse clicks. Very powerful. Here’s how you complete the step. Click your “My Network” on the left side of the menu and then you should see an option on the right side of the screen to import your contacts. Then click “Add Contacts” and you will see a screen with options to connect LinkedIn with your email service Definitely do that — as well as the option to upload your email list and send out a massive number of connection requests all at one a couple of clicks. In the testing that we have done here at Predictive ROI over the years -- is that about 30% of your recipients will accept your mass connection request within the first 72-hours. So this is an efficient way for you to boost your number of 1st degree connections -- nearly immediately. Moving on to Ingredient #3: You should export your LinkedIn connection list and import into client’s email list. This might seem a bit backwards after you just uploaded your email list into LinkedIn — why am I now recommending that you reverse the process and export the list back out and import it into your email list? A couple of reasons: First…LinkedIn is the only social media platform that gives you the ability to export the contact and profile details of your connections — and that is just plain awesome! Second…the email address someone used when getting onto your email address may be different than the email address they use within a professional community like LinkedIn — so you should have both inside your email list. This gives you the ability to cross-pollinate — ensure your high-quality email content that you will be sending (ahem — only high-quality content here, Onward Nation) — will be able to reach them via LinkedIn posts — as well as via email. And third…there may be some hundreds of people who connect with you via LinkedIn — and not know how to signup for your email list. No problem…if you are importing and exporting on a consistent basis…you will solve that problem to ensure you are fully covered. Okay, onto Ingredient #4. Do you feel the momentum starting to build, Onward Nation? You just beefed up your profile so it is ready to be checked out by the highly targeted prospects who will soon be coming your way. And then you expanded the size of your network so you have tens of thousands, hundreds of thousands, or maybe even millions of people you can sort through to find the right prospects. Rock solid awesome! With ingredient #4…I recommend that you send a personalized thank you message to each new connection — and — that the message includes something of value — and — it is a personal message. Not one of those automated messages that feels like a heavy-handed sales pitch as soon as you connected with someone. Ugh — those are awful and I tend to remove someone as a connection as soon as I receive one because I feel as though I got duped into a sales pitch. Yack. We will not be doing that with Ingredient #4. No...instead I recommend you send something personal — a warm hello and thank you — some personalized context so he or she knew that the message was just for them and then a link to the video. Now, here is a little scaling secret, Onward Nation — you — you personally — do not need to be the one who sends each of these messages. You can and should delegate this to a member of your team — maybe even an unpaid intern on your team — and my team at Predictive ROI has been blessed to have worked with 24 rock star interns who were assigned this project as well as other front line — forward facing activities. And if you’re thinking “unpaid interns — he is out of his mind — there’s no way we could recruit unpaid interns in this market.” Let me just say…we have worked with interns who were students at Duke University, Ohio State, Purdue University, University of Northern Iowa…and many other schools around the country — all unpaid. If you want our recruiting recipe — go take a listen to Episode 137 — because I share all of the step-by-step of how we do it in full transparency. Okay, back to lead gen and Ingredient #5: How to build your prospect list using LinkedIn’s advanced search tools. With these tools, you will be able to search through your entire network of connections using several powerful filters, such as: Keywords First Name Last Name Title Company Name Location — or mile radius from your office or location And then you can take it deeper and make your searches more refined by including your prospect’s years of experience, their function within their particular company, seniority level, what they are interested in, company size, and so forth. And if you are looking to upgrade to a premium membership -- I am a big fan of LinkedIn’s Sales Navigator because of the additional granularity in data that can be pulled as well as how leads can be categorized and some of the reporting actions or reminders you can put into place. Sales Navigator is not a CRM but it is definitely getting closer to that. Okay, by taking the time to get specific about your prospect — you leverage LinkedIn’s database — to deliver back to you a list of prospects who match your criteria and you eliminate the time wasting of sending direct mail to a purchased list and hoping for a better result outcome than the last campaign. So let’s say that in your first attempt — LinkedIn returns a list of 100 people. You can then click on the profiles of each person (see — Ingredient #1 is really important) and from their profile — you can better determine if he or she is a good fit for your lead gen efforts. If yes, add the person and their details to an Excel or Google Sheet so you can keep a running list of who you have reached out to. I get it -- this is tedious work — I completely understand — but — it is also where the rubber meets the road in the success of your business and it will fill your sales pipeline. Okay, so if you have worked you way through all of the ingredients, you will have built a solid profile — you expanded your LinkedIn network by leveraging your email list — and being smart — to also reverse the process and cross-pollinate your connections back into your email list…and now…you have mastered LinkedIn’s search tools with the resulting outcome being — a highly targeted prospect list — perhaps the most targeted list you and your sales team have ever had. Now what? Ingredient #6 is next. Crafting your InMail message and sending it to each of the people on the list you just created. There are seven sub-ingredients, if you will, that make up the InMail message…and they are: Include the first name of the recipient in subject line Your first 255 critical characters need to be awesome Speak to your “Avatar” Include credibility indicator(s) Include a client testimonial Include a call-to-action – reason for your prospect to reply to your message Include your email signature Here is an actual InMail message — a template — you can use to create your own. Please use it. My team at Predictive ROI has sent thousands and thousands and thousands of InMail messages on behalf of our client’s lead gen efforts — as well as for our biz dev — and the template we included in today’s Show Notes is the resulting outcome of all that testing and hard work. You will dramatically shorten your learning curve by using the template. One last point about the InMail and the template you will see in the Show Notes — there is a reference to “speaking to your client avatar.” And yes, we have a recipe for that, too. If you go to Episode 208, I explain in full detail how to identify your client avatar — how to speak directly to him or her — and how to deliver value in the process. Having and mastering this knowledge is a must in writing effective InMails. And now we have arrived at our final ingredient…Ingredient #7…creating and sending consistent lead nurturing content to LinkedIn connections. When you export your LinkedIn connection data — and then import into your CRM like InfusionSoft, etc. be sure to add the emails to a special list tagged as “LinkedIn Connections” or something else that lets you know these email addresses are super special. This list represents your MVPs and your goal should be to create content just for them — exclusive — and then share it with them — letting them know it was created just for them — and that your connection means something to you — your connection is important — that you value their opinions — that you want to hear from them and how you can do better — and that you share your insights and expertise along the way in such a context that you are providing value that can be incorporated into their business straight away. So that when you do reach out to them to explore the potential of a business relationship — you are not reaching out to a stranger with a cold call — you are reaching out to someone who already knows you, already likes you, and may already trust you because you offered tremendous value first — and that is an awesome way to begin a business relationship. Before we close out for today…I’d like to leave you with a couple of important thoughts. Now that you have learned the recipe – and have seen the typical result outcomes – there are two questions you and your team need to answer. First…how will we take immediate action based on what you learned here today? How will you apply it right away to fill your pipeline? And that leads to the ultimate question. Are you committed…or are you just interested in having a steady stream of well-prepared prospects flowing into your sales pipeline? Being committed means knowing exactly how much new business you are seeking, from what sources, and having a strategy in place to fill the pipeline to get it. Let me share a quick story about Coach Nick Saban from the University of Alabama – who, in my opinion, represents the epitome of being committed. Alabama is consistently one of the top-ranked teams in college football each year. They were the 2015 National Champions and won the title again at the close of the 2017 season. Coach Saban’s reputation is one of precise detail and process. And once he uncovers a “recipe” for success…he uses it over and over again. But he also freely shares his secrets without fear that his competitors will be able to duplicate his results. How is this possible? Case in point…my good friend, mentor, and three-time guest on Onward Nation, Don Yaeger, interviewed Coach Saban as they considered writing a book together. During one of Don’s visits with Coach, he asked if there was a secret formula or recipe that gave Saban an edge to recruiting the best talent out of high school year-after-year. Coach told Don that his recipe is simple. He committed himself to watching every single play that any of their 85 scholarship athletes every played while in high school. Every play…so he could evaluate talent, effort, and other qualities. Let’s just think about the magnitude of that for a minute. Alabama has 85 scholarship athletes…who likely played at least 2-years of high school football…at 10 games per year in high school…and many high school players play both offense and defense during a game, so let’s call it 100 plays per game. All totaled, Coach Saban watches film on 170,000 plays to make his recruiting decisions. It is an overwhelming number, right? How could anyone do that? But Coach Saban does. And the resulting outcome is that Alabama is consistently the best on the field each year. So Don asked him, “Coach…aren’t you worried that if we put your secret recipe into this book that people will steal it from you?” And Saban looked at Don and said, “Nope…not worried at all. Because no one is going to be willing to put in the same amount of effort that I am willing to commit to our success.” So my hope is that you don’t leave this solocast thinking – yeah, I knew LinkedIn could do that. My challenge to you is…but is your business doing it? And as Tony Robbins says…“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” So I hope you will decide to put this sales pipeline-building recipe into action and then please drop me a line and let me know about your success. So with that said, Onward Nation… I want to say again, thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. I look forward to being back with you again tomorrow as we spend time learning from another one of today’s top business owners. But until then -- onward with gusto!  

It's Just a Phase, So Don't Miss It!Every single phase of your life is important. A large part of your phase includes the very impressionable phases of your young'ins. Seriously, you do not want miss those phases. Trust me on this one. I've missed too many. Kristen Ivy and I are going to help you and your children through those important phases. Meet our Feature GuestKristen Ivy is the executive director of messaging at Orange and the director of The Phase Project. She and her husband Matt are currently parenting their three amazing children through the phases. Before beginning her career at Orange in 2006, Kristen earned her bachelors of education from Baylor University in 2004 and a Master of Divinity from Mercer University in 2009. She worked in the public school system as a high school Biology and English teacher where she learned firsthand the joy and importance of influencing the next generation. At Orange, Kristen has played an integral role in the development of the elementary, middle school, and high school curriculums and has shared her experiences at speaking events across the country. Kristen is a co-author of Playing for Keeps, Creating a Lead Small Culture, It’s Just A Phase, and Zero to One. Connect with our Feature Guest https://www.instagram.com/_kristen_ivy/?hl=en (Instagram) https://twitter.com/Kristen_Ivy (Twitter) Resourceshttp://justaphase.com/ (JustAPhase.c0m) Wally's Take AwayAs you know, education is very important to me. Where and how we receive our education is equally important. I don't like the idea of one size fits all. And I don't like my boys being measured on a metric that does not appeal to their learning ability and desires. YES! Desires. To live a life of abundance and happiness, it's important to do what we enjoy. Yes you can. And so can your kids. Let them learn and grow in their genius. Get Your Life On Track in the Next 90 DaysDo you feel you're ready to finally start living your life of abundance in family, faith, finances and fitness?Do you feel there's so much more untapped potential in you? Do you feel like you're always struggling? Do you want an amazing relationship with your wife again? Are you ready to start actually enjoying your life before it's much too late? Then I invite you to request a 30 minute coaching call with me. We are simply going to have a conversation to work out a few things. At the end of the call, we may discover you and I can work together. We may even get you a path you've been looking for. https://menofabundance.com/coaching/ (Request your 30 Minute Call with Wally.) Support this podcast

It has been a busy week for me this week. I had the opportunity to go over to the UK and inspect some Industrial equipment. I have had many tell me "wow", that is really cool you must have had a great time. Others, have asked me how I fit that into my busy schedule.  As I was thinking about this, I realized that I really didn't have enough time to get done what I needed to do, because there is only 24 hrs in a day. Sometimes we wish there were more hours, but I am sure we would use those up also. Of the 24 hours we also have to sleep at least 6 to 8 hours or more, so that even gives us less time.               As I speak to  many people whether an apprentice in the trades, or a project manager in the office, everyone seems to simply be maintaining and always running behind. Many times it seems we tend to always just be putting out small fires, when dealing with issues that arise, the problem is that there are so many and we never catch up. This really seems to increase during the holidays as many times people call me in a panic as their tradesman license is about to expire or expired about two months ago and they did not even realize it. In these situations I usually try and let them know that I can send the information in as soon as they complete a course online. Why is it that some people seem to always get things done and have lots of free time, and others of us seem to always be playing catch up? Well, here is a saying that I keep in my head to help keep me on a decent schedule and complete what I need to. I wrote this down one day when I was simply overwhelmed and there was just not enough time to do everything: "Yesterday is Gone; Tomorrow is Never Here; So Don’t Waste Today." This saying helps me to make sure that I remind myself that I have to plan my days and even weeks but, to be flexible when other things may arise, like an unplanned trip to England for three days.  How do you still get it done? Let's break it down. If you are one that just simply rolls with the flow and you have no plan then you have no direction on what needs to be done, let alone what is a priority in your life. With no planning everything you did not do yesterday is now piled onto today. All the time from yesterday is now gone and can never be recovered. This causes us to put things off, saying I will do it tomorrow but has anybody ever really seen a tomorrow when we are living in today?  No that makes no sense because Tomorrow never really comes. That is why we need to have a basic schedule reminding us when we have to get things done. Join me for this weeks episode as I talk about how to fit it all in and Keep Surging Forward. If you enjoy this podcast please feel free to leave a comment below, share with a friend and also visit or Facebook page at https://www.facebook.com/SurgingForward/ We also have a You tube page where you can watch the actual podcast visit us at https://www.youtube.com/user/surgingforward Looking to network and get personal training visit us on face book click here Follow us on twitter click here Follow us on Instagram. Contractor and Tradesman courses to Help you Get and retain your Tradesman license; visit our website at www.surgingforward.com [maxbutton id="2" ] [maxbutton id="1" ]  

Please visit www.simplyfordogs.com. Hey Hey welcome to the simplyfordogs.com podcast epidode#5 - Your Dog is Not a Human, So Don’t Feed Him Like One! I am your host Franklin Medina and welcome to today's episode. In case you missed yesterday episode Episode#04..We spoke about Dealing with the issue of when your Dog Pees on My Bed!   If your tuning in for the first time thanks again for taking time to listen to the Simplyfordogs.com podcast..Where we cover the best dogs tips, strategies and stories to help you become the best dog owner in the world. In todays episode we are going to discuss: Good for People Alcohol Apples Baby Food Bones Chocolate Coffee Fat Trimmings Grapes Marijuana Onions Tomatoes Sugar Kind of a No Brainer Know What Is In the Food A Rule of Thumb Hope you guys enjoyed todays episode and make sure to tune in to tomorrows Episode #6 in which we discuss the topic " Creating a Fear-Free Vet Experience for Your Dog This one should be interesting as I have heard from alot of dog owners how their dogs get anxious when they see the all too familiar vet clinic. So tune in to tomorrows episode. Super Important Links: www.simplyfordogs.com/giveaway www.simplyfordogs.com/fb www.simplyfordogs.com/twitter www.simplyfordogs.com/itunes www.simplyfordogs.com/01 www.simplyfordogs.com/itunes  

Please visit www.simplyfordogs.com. Hey Hey welcome to the simplyfordogs.com podcast epidode#4 - My Dog Pees on My Bed! I am your host Franklin Medina and welcome to today's episode. In case you missed yesterday episode Episode# 03..What To Do When Your Dog Hates Your Significant Other? If your tuning in for the first time thanks again for taking time to listen to the Simplyfordogs.com podcast..Where we cover the best dogs tips, strategies and stories to help you become the best dog owner in the world. In todays episode we are going to discuss: Why Do Dogs Pee On the Bed? Lighten Up, It’s Just a Puppy! He Doesn’t Want to Pee Where He Sleeps Go THERE, Buddy! Because You Love Him Dog Age Warning    Hope you guys enjoyed todays episode and make sure to tune in to tomorrows Episode #5 in which we discuss the topic "Your Dog is Not a Human, So Don’t Feed Him Like One! This one is for the masses as we have all trickled a bone or two off our plate and onto the floor. So make sure to tune into tomorrows episode#5. Super Important Links: www.simplyfordogs.com/giveaway www.simplyfordogs.com/fb www.simplyfordogs.com/twitter www.simplyfordogs.com/itunes www.simplyfordogs.com/01 www.simplyfordogs.com/itunes  

Welcome to this next episode of The BeLoved Miracles Couples Project! Today I am reaching from Norway to Broomfield, Colorado, USA. Hello Don! Don Schmidt started in the book publishing industry 33 years ago, and now uses the skills of Social Media to help others escape from the cubicle workstation! So Don, aka “The Book Kahuna,” Where does your story begin? Like a seed needs to absorb moisture in order to expand, sprout and grow check out this comment: http://www.kclgo.com/AzJNM07E My greatest "take away" from this daily shortcut episode is... Be The Sponge. Timothy Owen Founder BeLoved Miracles "Because Together, We Overcome." http://www.belovedmiracles.com/ P.S. Join the Gratitude Accountability Group At Facebook Here: https://www.facebook.com/groups/GratitudeEmpowers/

The panelists for last Sunday's show were: Rodney Kellum, Dr. Lawrence A. Rasheed and Jonathan O. Shaw The panelists discussed the following stories: The Dr. Vibe Show™: Dear Conservative White Men – Black Women Are Undefeated, So Don't Try It – http://bit.ly/2oLRaH1 The Dr. Vibe Show™: How America Fails Black Girls The Dr. Vibe Show™: If We Truly Want To Stay Safe, We Need To Start Calling Violent White Supremacists Terrorists The Dr. Vibe Show™: Slave Food – The Impact Of Unhealthy Eating Habits On The Black Community The Dr. Vibe Show™: Black Americans Working More To No Avail Visit our website at http://www.thedrvibeshow.com/ Please feel free to email us at dr.vibe@thedrvibeshow.com Please feel free to “Like” the “The Dr. Vibe Show” Facebook fan page at “The Dr. Vibe Show” Facebook Fan Page God bless, peace, be well and keep the faith, Dr. Vibe

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation – I’m Stephen Woessner and welcome to Episode 455 – this week’s solocast. I am excited about the lesson that I prepared for our time together because it addresses the gaping hole that exists inside most businesses. I have been talking about it for a while now and the hole is the lack of qualified leads flowing into a business owner’s sales pipeline for his or her company. Here’s the most recent data…of the 28 million small business owners in this country – over 43 percent of them cite “growing revenue” as being their top challenge in their company. That is over 12 million business owners. And yes, the challenge in growing revenue can be complex – it can certainly be impacted by value proposition – perhaps a business is trying to solve a problem that doesn’t actually exist. Or, perhaps their pricing is off. There could be a myriad of factors or obstacles in the way of a business owner’s ability to grow revenue. But, in my over 20+ years of experience in owning five companies – and having interviewed over 450 of today’s top business owners for Onward Nation – I will say that the ability to generate leads – and – to generate leads at such consistency that a steady stream of well-prepared prospects flow into a business owner’s pipeline – represents the most significant challenge. So that is going to be where we spend our time together today. We will focus on how to use LinkedIn to fill your sales pipeline like a pro. Today’s lesson will provide you with the tools, resources, and step-by-step you and your team need in order to begin using LinkedIn to fill your sales pipeline like a pro. And if you want to take the process even deeper, I encourage you to register for the web workshop I am teaching tomorrow called the 4-Steps to Filling Your Sales Pipeline. Just go to OnwardNation.com/webinar for the details. That’s OnwardNation.com/webinar. Rest assured — I know you are busy. I will respect your time by delivering a workshop packed full of real, actionable strategies, that when followed, will fill your sales pipeline in 30-days or less. I look forward to seeing you there. Okay, let’s bring our focus back to today’s lesson…how to use LinkedIn like a pro so you and your team can generate a steady stream of well-prepared prospects, grow revenue, and scale your business. Before we dig into the tactical step-by-step…I want to first make ensure that we get your mindset right. Generating leads is not hard work…in fact…is it simple work…especially when you have the right recipe to follow, which I am going to share with you in full transparency in this solocast. But…just because the work is simple does not mean it is easy. In fact, I can almost guarantee that you will be frustrated at the beginning, you may even pound your first on your conference room table and wonder why the results are not better, and you may get upset at your sales team for their lack of results. All of this will most likely happen…initially. I am sharing this with you so that when it does happen – instead of getting frustrated and thinking that success will always elude you – I want to you to say to yourself, “Ah, Stephen said that I would think this right.” And then push forward. Because pushing forward, whether we are talking about generating leads, or pursuing your life’s passion, is what it takes to be successful. As Vince Lombardi once famously said, “The man at the top of the mountain didn’t fall there.” In fact, let’s think about the path of one of the most successful Hollywood actors of all time, Sylvester Stallone. I learned this story from Tony Robbins. Stallone knocked on the doors of 1,500 talent agents in New York City and many of them multiple times. And each time, Stallone was rejected, made fun of, and utterly ridiculed when he was thrown out of their offices. But he didn’t give up. He knew his goal – he knew his destiny. He didn’t send out one direct mail letter or email campaign – receive zero results – and then thought – “Well, the market doesn’t want me so I guess I will try something new.” NO! He was committed to what he wanted so he continued to adjust his presentation…he adjusted his offering…and focused on delivering even more value to the market. And ultimately…that led to him delivering a huge amount of value in the form of the script of “Rocky”. And then – Stallone “Made it.” He appeared on the silver screen in the starring role as what seemed to be an overnight success. But that couldn’t be further from the truth, Onward Nation. He had gritted it out for years and years and stood fast in the face of brutal and cruel rejections, in being dirt broke, and having to sell his dog just to buy some food. But he didn’t quit – he kept getting up – to take another swing. You need to continue taking your at-bats because if you don’t…you may very well miss your golden opportunity for success. Case in point…let’s take a look at Derek Jeter…arguably the greatest New York Yankee to ever wear the pinstripes. Jeter is a lock to be a first-ballot Hall of Famer with his long list of impressive accomplishments including five World Series Championship rings. But…what most people don’t know about Derek Jeter is that of all players in Major League Baseball history, he is number 12 on the list of total strikeouts. So to say that another way…there have only been 11 people in the history of baseball who struck out more often than Derek Jeter. In fact, Jeter struck out 1,840 times during his 20-year career. So in baseball terms, Jeter failed 1,840 times – but yet – he continued to get up there – to take another at-bat – to keep on swinging. And through it all – he recorded 3,461 hits, which is 6th all time and he finished 11 of his 20 seasons with a batting average of 300 or better. A Hall of Fame resume to be sure. But he never got up to the plate – struck out – and then headed back to the dugout and said, “Well, I guess I don’t have what it takes to play ball after all. Thanks for having me Skipper, but I am hanging up my cleats after that at-bat.” The stories of Stallone and Jeter are perfect illustrations of how important it is to remain focused on the long-term – the long play – the end game – and getting better every single day so you continue to deliver more and more value — whether that value is delivered on the silver screen, the ball diamond, or in your marketplace as a business owner. If the market rejects you – celebrate it – because that feedback is priceless. Then be smart and use it – learn from it – apply it – get better – and take another at-bat. Onward Nation, if you remain focused on continuous improvement – you will be successful in implementing the lessons I have prepared for you in this solocast. This is a long haul – it requires data collection – testing – adjusting – testing again – scaling – making mistakes – testing again. But, if you stick with it…you grow and scale your business in such a way that your competitors will wonder what your secret recipe is. And how will that change the game for you? It’s exciting to think about. No doubt it’s substantial. I believe the great Archimedes had it right when he so wisely said… “Give me a lever long enough, and a prop strong enough, and I can single-handedly move the world. So, what will your lever and prop be, Onward Nation? You guessed it…chocolate cake. I know – chocolate cake sounds silly, right? But let me explain why this metaphor makes so much sense. Let’s say that I happen to make the world’s best chocolate cake. The absolute best. And I have spent the last 20 years perfecting my process. And then you come along and ask me to teach you how to make my cake – the same cake – the one that took me 20 years to master! How could this be possible? You, Onward Nation, may not have spent the same 20 years perfecting your baking skills. How could someone other than me even come close to duplicating my chocolate cake? What would I need to give you to prepare you – that could ensure your success? For one…I would need to give you my recipe, right? Because with my recipe, you can see my full process. You can see the strategy behind the chocolate cake. With the recipe, you begin to get the overall picture of what needs to happen. But, what else? What else do you need beyond the recipe? Yep, you need the actual ingredients! With both the ingredients and the recipe, you now know how to put all of those things together – in the right order – in the right amounts – at the right time – and how long to bake the cake and at the right temperature. And if you follow the recipe – and if I didn’t accidentally leave anything out of the recipe card that I gave you – you now have the ability to duplicate my success. In fact, duplicating my success becomes easy – IF – you are willing to make the EFFORT. So here’s the key…with the right recipe, you are able to compress the process of learning 20 years of my knowledge down into the audio of this solocast. Learning and then compressing the outcomes into a shorter time period is one of the powerful benefits to getting the right training and aligning your business with the right mentors. So let’s dig into the recipe. First…some quick words as to why we love LinkedIn as much as we do…and why it should be the cornerstone of your lead gen strategy. There are approximately 433 million LinkedIn members — yes, 433 million. Hugely valuable community — just ask Microsoft — they agree since they acquired LinkedIn for $26 billion in an all-cash deal. Next…want to guess the average number of LinkedIn connections for a CEO? 933. Interesting. Why? Because if 933 is the average — some are higher — some are lower — but you tend not to get 933 connections by accident — you work at it — so if someone has 933 connections — it is likely intentional. Meaning, LinkedIn is a platform that he or she values — and a place where they spend time — that that is great news for you. And yes, you should be reaching out to the CEO — the top decision maker at your prospect client — but that can be a topic for a completely different solocast. Okay, next…some additional insight into why you should care about LinkedIn…27 percent of all members are between the ages of 30 and 49…and another 24 percent are 50 to 64 years old…and 13 percent are over the age of 65. So to say that another way…over 64 percent of LinkedIn members are over the age of 30…and 38 percent of total members earn $75,000 or more per year. Bottom line…there are 433 million people on LinkedIn…64 percent of them are over the age of 30…and 38 percent earn more than $75,000 per year…with the average CEO having 933 connections on the platform. All of that speaks well to your opportunity of finding and connecting with the prospects who can accelerate you biz dev, Onward Nation. So let’s press forward by reviewing the seven ingredients within our recipe. Our recipe consists of seven core ingredients, and they are: Ingredient #1: Improve your LinkedIn profile by adding video / audio clips, value proposition, etc. to the Summary. Again — we will get tactical here in just a minute — and I will give you tangible visual examples within today’s Show Notes for each ingredient. Ingredient #2: Import your existing email list in LinkedIn and send connection requests. Ingredient #3: Export your LinkedIn connection list and import into your client’s email list. Ingredient #4: Personalized thank you message sent to each new connection Ingredient #5: Build your prospect list using LinkedIn’s Advanced People Search tool. Ingredient #6: Send InMail messages to your top prospects — and be sure to speak the language of your “client avatar.” Ingredient #7: Create and send consistent nurturing email campaigns with exclusive content just for your LNKD connections so they feel valued to be part of your growing community. Okay, now that the high-level view of the forest is complete — let’s dive in and go tree-by-tree so you can see all of the tactical ingredients of this recipe. Ingredient #1 is all about getting ensuring that your LinkedIn profile is not just good — but that it is excellent. Why does this matter? Because when you send InMail messages as part of Ingredient #6…the very first place your recipients — your prospective clients will go to learn more about you — is your LinkedIn profile. And if it is sparsely populated with value propositions, your connections count is low, you haven’t taken the time to include a quality profile picture, you have zero recommendations, etc. — then it looks like you don’t care — and they won’t respond to you. Maybe your InMail was just spam — you are ignored — and they move on. Or, if you have taken the time to include audio and video clips, Slide Shares of recent presentations you delivered, links to articles you have written recently, blog posts, recommendations from current clients — it not only takes advantage of all the profile building tools that LinkedIn provides you — but — you also visually demonstrate your thought leaderships and expertise to your prospective clients — and that is a very good thing. Now when they receive your InMail message as part of Ingredient #6 — they move from skeptical questions like “Why did she send me this?” to “Oh, interesting…they would like to talk with me? Awesome.” Think of your LinkedIn profile as your personal landing page and it needs to be excellent — just like everything else in your business. If you would like a tangible example — check out what my team has built for me on LinkedIn…look me up…send me a connection request…and you will see illustrations of each step I just shared with you. Let’s move on to Ingredient #2 — import your existing email list into LinkedIn and send connection requests. To make sure we are on the same page here — I am talking about taking your email list — the list you communicate with often — consisting of customers, prospects, maybe even vendors — people with whom you have a relationship — and then uploading that list into your LinkedIn account and inviting them to connect with you on LinkedIn. But why? First…when you increase your number of LinkedIn connections — your network and credibility grows. Instead of having several hundred connections — you move to several thousand. And the next time a prospective client checks out your LinkedIn profile — they may see the number — and be impressed. Second…your number of 1st-degree connections in LinkedIn impacts the number of prospects you will be able to see during Ingredient #5 of this process — when you use LinkedIn’s Advanced People Search. To cement this into place — let’s quickly review what LinkedIn defines as 1st degree, 2nd degree, and 3rd-degree connections. A 1st-degree connection on LinkedIn is — let’s say you are listening to this solocast — you like what you hear — and decide to send me a connection request on LinkedIn — and by the way — you should totally do that — anyway — when I receive the request — I personally accept it. And so you and I become 1st-degree connections. Now, here’s what’s interesting. My nearly 4,000 1st degree connections instantly become your 2nd-degree connections. And all of my 2nd-degree connections become your 3rd-degree connections. Again, why is that important? Well, back to my connections…my nearly 6,000 1st connections extrapolates out to a total network of 20 million people when considering 1st degree, 2nd degree, and 3rd-degree connections. That means…I can search through a huge number of people during Ingredient #5 in finding our ideal prospects we might want to reach out to. So, Onward Nation, building your number of 1st-degree connections is essential to your success on LinkedIn — and uploading your email list and sending out connection requests is a quick and easy way to boost your connection count — and the size of your network — with a couple mouse clicks. Very powerful. Here’s how you complete the step. Roll your mouse over the “My Network” section of the LinkedIn menu…and then the option “Add Contacts” will appear. Then click “Add Contacts” and you will see a screen with options to connect LinkedIn with your email service — definitely do that — as well as the option to upload your email list and send out a massive number of connection requests all at one a couple of clicks. Moving on to Ingredient #3: You should export your LinkedIn connection list and import into client’s email list. This might seem a bit backwards after you just uploaded your email list into LinkedIn — why am I now recommending that you reverse the process and export the list back out and import it into your email list? A couple of reasons: First…LinkedIn is the only social media platform that gives you the ability to export the contact and profile details of your connections — and that is just plain awesome! Second…the email address someone used when getting onto your email address may be different than the email address they use within a professional community like LinkedIn — so you should have both inside your email list. This gives you the ability to cross-pollinate — ensure your high-quality email content that you will be sending (ahem — only high-quality content here, Onward Nation) — will be able to reach them via LinkedIn posts — as well as via email. And third…there may be some hundreds of people who connect with you via LinkedIn — and not know how to signup for your email list. No problem…if you are importing and exporting on a consistent basis…you will solve that problem to ensure you are fully covered. Okay, onto Ingredient #4. Do you feel the momentum starting to build, Onward Nation? You just beefed up your profile so it is ready to be checked out by the highly targeted prospects who will soon be coming your way. And then you expanded the size of your network so you have tens of thousands, hundreds of thousands, or maybe even millions of people you can sort through to find the right prospects. Rock solid awesome! With ingredient #4…I recommend that you send a personalized thank you message to each new connection — and — that the message includes something of value — and — it is a personal message. Not one of those automated messages that feels like a heavy-handed sales pitch as soon as you connected with someone. Ugh — those are awful and I tend to remove someone as a connection as soon as I receive one because I feel as though I got duped into a sales pitch. Yack. We will not be doing that with Ingredient #4. Here are several examples of thank you notes my Predictive ROI team used following the interview I did with Gary Vaynerchuk — our guest for Episode 42 of Onward Nation. When someone connected with me on LinkedIn, I sent a personal thank you message to my new connection — with a warm hello and thank you — some personalized context so he or she knew that the message was just for them and then a link to the video. Now, here is a little scaling secret, Onward Nation — you — you personally — do not need to be the one who sends each of these messages. You can and should delegate this to a member of your team — maybe even an unpaid intern on your team — and my team at Predictive ROI has been blessed to have worked with 24 rock star interns who were assigned this project as well as other front line — forward facing activities. And if you’re thinking “unpaid interns — he is out of his mind — there’s no way we could recruit unpaid interns in this market.” Let me just say…we have worked with interns who were students at Duke University, Ohio State, Purdue University, University of Northern Iowa…and many other schools around the country — all unpaid. If you want our recruiting recipe — go take a listen to Episode 137 — because I share all of the step-by-step of how we do it in full transparency. Okay, back to lead gen and Ingredient #5: How to build your prospect list using LinkedIn’s Advanced People Search tool. From within this powerful tool…you will be able to search through your entire network of connections using several powerful filters, such as: Keywords First Name Last Name Title Company Name Location — or mile radius from your office or location And then you can take it deeper and make your searches more refined by including your prospect’s years of experience, their function within their particular company, seniority level, what they are interested in, company size, and so forth. By taking the time to get specific about your prospect — you leverage LinkedIn’s database — to deliver back to you a list of prospects who match your criteria and you eliminate the time wasting of sending direct mail to a purchased list and hoping for a better result outcome than the last campaign. So let’s say that in your first attempt — LinkedIn returns a list of 100 people. You can then click on the profiles of each person (see — Ingredient #1 is really important) and from their profile — you can better determine if he or she is a good fit for your lead gen efforts. If yes, add the person and their details to an Excel or Google Sheet so you can keep a running list of who you have reached out to…and no…LinkedIn does not offer any sort of automated CRM functionality. This is tedious work — I get it — I completely understand — but — it is also where the rubber meets the road in the success of your business and it will fill your sales pipeline. Okay, so I’m going to assume you did all of the work you needed to do up to this point. You have built a solid profile — you expanded your LinkedIn network by leveraging your email list — and being smart — to also reverse the process and cross-pollinate your connections back into your email list…and now…you have mastered the Advanced People Search tool with the resulting outcome being — a highly targeted prospect list — perhaps the most targeted list you and your sales team have ever had. Now what? Ingredient #6 is next. Crafting your InMail message and sending it to each of the people on the list you just created. There are seven sub-ingredients, if you will, that make up the InMail message…and they are: Include the first name of the recipient in subject line Your first 255 critical characters need to be awesome Speak to your “Avatar” Include credibility indicator(s) Include a client testimonial Include a call-to-action – reason for your prospect to reply to your message Include your email signature Here is an actual InMail message — a template — you can use to create your own. Please use it. My Predictive ROI team has sent thousands and thousands and thousands of InMail messages on behalf of our client’s lead gen efforts — as well as for our biz dev — and the template we included in today’s Show Notes is the resulting outcome of all that testing and hard work. You will dramatically shorten your learning curve by using the template. One last point about the InMail and the template you will see in the Show Notes — there is a reference to “speaking to your client avatar.” And yes, we have a recipe for that, too. If you go to Episode 208, I explain in full detail how to identify your client avatar — how to speak directly to him or her — and how to deliver value in the process. Having and mastering this knowledge is a must in writing effective InMails. And now we have arrived at our final ingredient…Ingredient #7…creating and sending consistent lead nurturing content to LinkedIn connections. When you export your LinkedIn connection data — and then import into your CRM like InfusionSoft, etc. be sure to add the emails to a special list tagged as “LinkedIn Connections” or something else that lets you know these email addresses are super special. This list represents your MVPs and your goal should be to create content just for them — exclusive — and then share it with them — letting them know it was created just for them — and that your connection means something to you — your connection is important — that you value their opinions — that you want to hear from them and how you can do better — and that you share your insights and expertise along the way in such a context that you are providing value that can be incorporated into their business straight away. So that when you do reach out to them to explore the potential of a business relationship — you are not reaching out to a stranger with a cold call — you are reaching out to someone who already knows you, already likes you, and may already trust you because you offered tremendous value first — and that is an awesome way to begin a business relationship. Before we close out for today…I’d like to leave you with a couple of important thoughts. Now that you have learned the recipe – and have seen the typical result outcomes – there are two questions you and your team need to answer. First…how will we take immediate action based on what you learned here today? How will you apply it right away to fill your pipeline? And that leads to the ultimate question. Are you committed…or are you just interested in having a steady stream of well-prepared prospects flowing into your sales pipeline? Being committed means knowing exactly how much new business you are seeking, from what sources, and having a strategy in place to fill the pipeline to get it. Let me share a quick story about Coach Nick Saban from the University of Alabama – who, in my opinion, represents the epitome of being committed. Alabama is consistently one of the top-ranked teams in college football each year. They were the 2015 National Champion and played again this year for the title but lost to Clemson. Coach Saban’s reputation is one of precise detail and process. And once he uncovers a “recipe” for success…he uses it over and over again. But he also freely shares his secrets without fear that his competitors will be able to duplicate his results. How is this possible? Case in point…my good friend, mentor, and three-time guest on Onward Nation, Don Yaeger, interviewed Coach Saban as they considered writing a book together. During one of Don’s visits with Coach, he asked if there was a secret formula or recipe that gave Saban an edge to recruiting the best talent out of high school year-after-year. Coach told Don that his recipe is simple. He committed himself to watching every single play that any of their 85 scholarship athletes every played while in high school. Every play…so he could evaluate talent, effort, and other qualities. Let’s just think about the magnitude of that for a minute. Alabama has 85 scholarship athletes…who likely played at least 2-years of high school football…at 10 games per year in high school…and many high school players play both offense and defense during a game, so let’s call it 100 plays per game. All totaled, Coach Saban watches film on 170,000 plays to make his recruiting decisions. It is an overwhelming number, right? How could anyone do that? But Coach Saban does. And the resulting outcome is that Alabama is consistently the best on the field each year. So Don asked him, “Coach…aren’t you worried that if we put your secret recipe into this book that people will steal it from you?” And Saban looked at Don and said, “Nope…not worried at all. Because no one is going to be willing to put in the same amount of effort that I am willing to commit to our success.” So my hope is that you don’t leave this solocast thinking – yeah, I knew LinkedIn could do that. My challenge to you is…but is your business doing it? And as Tony Robbins says…“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.” So I hope you will decide to put this sales pipeline-building recipe into action and then please drop me a line and let me know about your success. So with that said, Onward Nation… I want to say again, thank you for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine — I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And remember… if you want to take the pipeline process even deeper, then register for the web workshop I am teaching tomorrow called the 4-Steps to Filling Your Sales Pipeline. Just go to OnwardNation.com/webinar for the details. That’s OnwardNation.com/webinar. Rest assured — I know you are busy, Onward Nation. I will respect your time by delivering a workshop packed full of real, actionable strategies, that when followed, will fill your sales pipeline in 30 days or less. I look forward to seeing you there and thanks again for being here — today. Onward with gusto!

Leadership Photo World today's episode is more about personality development than running a business. Although, one does need the right personality to run a business. Specifically with small businesses you may be the boss but you must also show leadership. You must have a leader’s mindset. In a quick google search I found a Leader is – The person who leads or commands a group, organization, or country. Or business (business was added by me). There is a ton of information on leadership and how to go about gaining good leadership skills or how to operate in the work place but what about when you own your own business? According to mindtools.com A leader can: Create a vision Motivate & Inspire Deliver the vision Coach and Develop Owning your business, means your name is on it. So… Don’t blame others for failure or setbacks. – busted wireless story What kind of leader do you want to be? – panic while serving or casually under control The kind that only chases the pay check or the one who is there for their passion and in turn their clients? – informative selling vs. pressure selling Happy Shooting! Get your FREE business coaching call with Rob! Sign up for one of the last few spots here!

Don did a show last Saturday with James Burton and Albert Lee. The sequel was Radio Merseyside DJ, Billy Butler, rang him in the afternoon and told him he had Albert on his show that morning and played him the Ballad of Randolph Scott (as he is a cowboy fan). He said Albert loved it and wanted a copy-SO Don arrived for the sound check and said , Hi Albert I'm a huge fan....here's one of MY cds. Apparently it cost 310 grand for the UK Eurovision entry..... There's a big thing about using the Olypic Logo or to sell anything with 2012 or the Olympic rings on it unless you are authorised..Some jobsworth Trading Standards official is wandering round the Welsh market stalls laying the law down. ...... We have found another Michael Gove (or Goov as he wants it pronouncing)..A new MP who obviously needs to get his unknown face on is DAVID GAUKE. He is the Treasury Minister.and he has announced that ANYONE who pays cash in hand to anyone is morally an accomplice to tax evasion....Finally, my favourite Royal has not let me down....young Harry has booked himself a seat at one of the Olympic events where he will make a personal appearance-guess where?..yep you guessed it-the Beach Volleyball.

Don did a show last Saturday with James Burton and Albert Lee. The sequel was Radio Merseyside DJ, Billy Butler, rang him in the afternoon and told him he had Albert on his show that morning and played him the Ballad of Randolph Scott (as he is a cowboy fan). He said Albert loved it and wanted a copy-SO Don arrived for the sound check and said , Hi Albert I'm a huge fan....here's one of MY cds. Apparently it cost 310 grand for the UK Eurovision entry..... There's a big thing about using the Olypic Logo or to sell anything with 2012 or the Olympic rings on it unless you are authorised..Some jobsworth Trading Standards official is wandering round the Welsh market stalls laying the law down. ...... We have found another Michael Gove (or Goov as he wants it pronouncing)..A new MP who obviously needs to get his unknown face on is DAVID GAUKE. He is the Treasury Minister.and he has announced that ANYONE who pays cash in hand to anyone is morally an accomplice to tax evasion....Finally, my favourite Royal has not let me down....young Harry has booked himself a seat at one of the Olympic events where he will make a personal appearance-guess where?..yep you guessed it-the Beach Volleyball.

(PLEASE TAKE THE WARNING IN THIS MESSAGE SERIOUSLY !!! )I am Not Sure Everyone is ready for this track !!!(PLEASE READ THE WARNING BELOW BEFORE LISTENING ) This Track is pure Underground Sound With Lots of Bass (3 Bass Line) But Progressive (Total Brain Killer)...Loaded With Fx And Yes The Mastering is Done On This One !!! Recorded In Live Act and Masterise After (I MUST WARN YOU DO NOT PLAY IN A LOOP Like I Did Will Mastering !!! I Experience DIZZINESS(MY HEAD WAS SPINING LIKE CRAZY AND MY HEART WAS RACING UNEVENLY FOR A FEW HOUR) With Out Any Drugs...So Don t Get Alienated !!! Thas were the name come from !!! ENJOY 100% Pure Sound By Dj Wirdness 100 % Free Download !!!

--{ Distributing Your Wealth, Bad for the Health: "Cancun, the Con, Sponsored by the Plutocracy, Have as Good as Admitted a New Global Bureaucracy To Administer All Trade, Transfer of Wealth, Bringing Down "Richer Nations" to Third World Health, Civil Servants will Be in Charge of All World Food, Asking for Seconds -- You'll be Fined, Being Rude, Sustainable Development is All About You, How You Exist, Think and Work, All You Do, Most won't Mind Since Mind's Never Used, Those Whose Reality is TV Viewed, So Don't Waste Time on Fools, Teach the Wise With Sparkling Consciousness Still in Their Eyes" © Alan Watt }-- Media an Essential Arm of Government - Communist Manifesto, Redistribution of Wealth, Cancun UN Climate Conference- Creation of Massive World Bureaucracy, Regional Blocs under World Gov., Rise of United Nations up to Full Power - Trotskyite Groups, Unceasing Revolution - Goal of Mass Depopulation behind guise of "Global Warming", "Climate" etc. - North American Perimeter, Security/Trade/Economic Integration, ID Card, End of Sovereignty - Aerial Spraying, Military Weather Modification, Warfare Treaties - City Residents "Encouraged" to move into Population Centers - Nations Built Up or Sank by International Bankers. (See http://www.cuttingthroughthematrix.com for article links.) *Title/Poem and Dialogue Copyrighted Alan Watt - Dec. 13, 2010 (Exempting Music, Literary Quotes, and Callers' Comments)

--{ Representative of Capstone Gives Royal Assent (Ascent): "Her Royal Highness, Not a Bad Old Bean, Gives Royal Assent, Destroying the Dream, Used to be People Could Go To and Fro, Unmolested, In Peace, No Papers to Show, To Men in Black Who'll Have You on Knees, Should You Shake Your Head on 'Papers, Please,' And You Understand Mao, My Downtrodden Son, Who Said 'Power Comes from the Barrel of Gun,' Which They're Itching to Use, So Don't Look in Eye, It Threatens Pinhead Goons, You Will Die, Down Through History, Peasants Broken, Defeated, When Tyrants have Problems, They're Simply Deleted" © Alan Watt }-- Fakirs, Bootlegged Books, Bogus Websites - Circus of Counterintelligence, Fact Mixed with Fiction - Uncouth Masses - War on Minds - Beria, Youth Indoctrination, Continual "Upgrading". Royal Institute of International Affairs - Giuseppe Mazzini - Young Turks - Revolutionary Movements - FARC - Crime and "Offence" - NGOs - Chatham House, OSS Headquarters, MI6, CIA. Britain, Queen's Speech, Compulsory ID Cards and Checks, Identity Documents - U.S. Customs, 100 Mile Border Area, Searches - Wartime Scenario, Police and Military Powers. 21st Century Queen - Politicians "Fighting for You" - British MP Damian Green Arrest, Police State in Action - "Public" Documents, NATO Plan - Anti-Terrorism Powers, Home Secretary. Pirate Ships, Blackwater, Private Armies. UK, (200 Billion Pound) Climate Change Bill. Official Reality - "Owning" the Weather - HAARP, Radio Waves - Aerial Spraying - U.S. Code, Experimental Purposes, Law Enforcement - Canadian Parliament. (Articles: ["US taps online youth groups to fight crime, terrorism" AFP (news.yahoo.com) - Nov. 24, 2008.] ["Big Brother police to get 'war-time' power to demand ID in the street - on pain of sending you to jail" by James Slack (dailymail.co.uk) - Dec. 3, 2008.] ["Cross-party fury over MP's arrest" (news.bbc.co.uk) - Nov. 28, 2008.] [-[Comments that got Mr. Green into Trouble] "Credit crisis: Minister admits crime will rise" by Andrew Porter and Jon Swaine (telegraph.co.uk) - Sept. 1, 2008.] [Coughing up to curb climate change" by Peter Lilley (news.bbc.co.uk) - Nov. 25, 2008.] ["USC TITLE 50 - WAR AND NATIONAL DEFENSE, CHAPTER 32 - CHEMICAL AND BIOLOGICAL WARFARE PROGRAM" --Refer to 1520a. Restrictions on use of human subjects for testing of chemical or biological agents-- (uscode.house.gov).]) *Title/Poem and Dialogue Copyrighted Alan Watt - Dec. 3, 2008 (Exempting Music, Literary Quotes, and Callers' Comments)

--{ "Crisis Creation, Crisis Management, Crisis All Around, Remember Times Before Crisis, When Our Minds were Safe and Sound, Yet Now We're Told Not to Trust Ourselves nor Others in These Days, Anyone May Suddenly Explode, or so the Expert Says, So Don't Be Sure of Anything Originating Within Yourself, Opinions You're Not Sure Of, Just Leave Them on the Shelf, Hear, See and Speak No Evil, and You Will Surely Get By, And Live More Days in Wretched Chains and Like a Wretch You'll Die" © Alan Watt }-- Thunderstorms, Polymer Spray, Global Air Force - Charles Forte - Cartoons, Brainwashing, Robots, Dancing Sausages. Elimination of Private Property - Human Habitat Areas - Britain, Powers of Entry - "Anti-Social" Behaviour - Licences - "Something to Hide" - Totalitarian Government Agencies. Use of Fear, Bodily Stress, Tiredness - Torture - Italy, Anti-Gathering Laws - Multiculturalism, Immigration Quotas, Canada - Group Leaders - Foreign Troop Training. Fighting for Our Life - "Sustainable" Population Levels - David Suzuki, Jacques Cousteau - Mind-Altering Agenda, Scientific Indoctrination. "Mental Illness", Mobile Health Units, Drugging - Possible "Terrorists" - Sedative Injections - Emergency/Disaster Acts - Police, Practice on Public, New Brunswick. (Articles: ["Now there are 1,000 laws that will let the state into your home" by Simon Walters (dailymail.co.uk) - July 20, 2008.] ["Italian mayor bans gatherings of three or more people as soldiers hit streets" by Nick Pisa in Rome (telegraph.co.uk) - Aug. 4, 2008.]) *Dialogue Copyrighted Alan Watt - Aug. 6, 2008 (Exempting Music, Literary Quotes, and Callers' Comments)