Podcasts about partnership leaders

In an era where go-to-market strategies are evolving rapidly, Asher Mathew—a veteran in partnerships, ecosystems, and business transformation—makes a case for the strategic role of partnerships in modern business. Asher unpacks how partnerships extend beyond traditional sales and marketing, influencing product development, customer acquisition, and even service delivery. Sharing how “intentionality in design” is at the core of partnership strategy, he explains how organisations can align themselves with customer needs. So, whether you're a startup or an enterprise, this episode will serve as a perfect playbook for leveraging partnership as a key growth multiplier rather than just another channel.Asher, co-founder of Partnership Leaders, has long-standing experience in how modern organizations design partner strategies to enhance product adoption, customer reach, and business scalability.He highlights the importance of identifying core business strengths to determine which capabilities to build, buy, or partner for; and how to balance both horizontal and vertical partnerships.He takes us through different models that serve different objectives, and indicates why it's important for companies of all sizes to develop structured partner programs for scalability.If you're keen on learning how companies could use partnership strategies to function at scale, and get a sneak peek into the future of partnerships, tune in, as Asher shares everything there is to know. Key Highlights

In this episode of Partnerships Unraveled, we're thrilled to welcome Asher Mathew, CEO and Co-Founder of Partnership Leaders, the largest global community dedicated to partnerships and ecosystems. Join us as Asher and Alex dive deep into the evolution of the Chief Partnerships Officer (CPO) role, exploring how it has emerged as a critical function in today's business landscape.Asher shares insights into the driving forces behind this role's growth, from the prioritization of relationships to the integration of horizontal and vertical partnerships. Plus, we discuss actionable advice for channel leaders aspiring to transition into CPO roles, including the skills, strategies, and mindsets required to succeed at the C-suite level.Tune in to discover how organizations can leverage partnerships to drive innovation, efficiency, and customer-centric solutions.Connect with Asher: https://www.linkedin.com/in/ashermathew_________________________Learn more about Channext

Text us your thoughts on the episode or the show!In today's episode, we talk with Asher Mathew, Co-Founder and CEO of Partnership Leaders. Partnership Leaders is a private network built to elevate the role of partner teams in their companies. Prior to Partnership Leaders, Asher held senior leadership roles in partnerships and GTM,  including roles at Demandbase, Avalara and LeanData.  Tune in to hear: - Asher explain the concept of operational debt, its impact on businesses, and how it parallels technical debt.- The evolution and importance of partner go-to-market motions like co-sell, co-market, and co-serve.- The critical elements of building and funding communities, maintaining their ethos, and ensuring stakeholder support.- The unique role of partner marketers and the need for better internal support to enhance external effectiveness.- The benefits and challenges of strategic partnerships and co-building initiatives in today's business landscape.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the Show.

Text us your thoughts on the episode or the show!Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholders is crucial for a thriving business. We'll explore innovative strategies that go beyond traditional customer and employee interactions, providing you with actionable advice to foster a sustainable and competitive edge in your market.Dive into the strategic advantages of leveraging both user and professional communities in a resource-constrained business environment. Learn how technology companies can harness market insights from industry professionals to enhance product development and drive customer acquisition. By supporting and participating in these communities, you'll understand the flywheel effect that can boost both your product development and market presence, ensuring customer retention and business growth.In our discussion, we also unpack the critical aspects of funding professional communities to ensure their sustainability. Asher shares valuable perspectives on different funding models and the challenges of aligning investor and community interests. We highlight the evolution of professional communities, especially in the tech sector, and underscore the importance of finance knowledge for marketers aspiring to leadership roles. Don't miss this comprehensive conversation packed with practical advice and forward-thinking strategies for building and sustaining impactful professional communities.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

As budgets tighten, partnerships emerge as a beacon for innovation and growth.   In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover:  Why partnerships are a key growth lever for B2B organizations  The hidden “planning tax” that derails partnerships – and how to dodge it  The three layers of effective partnerships: production, distribution, and consumption  The rise of the "Chief Partnership Officer" and what it means for your organization  Cutting-edge metrics to prove your partnerships are pulling their weight  Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility.  Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode, Jared and Lizzie Chapman discuss the success of the book 'Nearbound and the Rise of the Economy' and the changes happening in the MarTech and advertising industry. They delve into the concept of collaborative go-to-market (GTM) and RevOps Venture, highlighting the need for a cohesive strategy that brings together product, sales, marketing, and partnerships. The conversation explores the different growth motions, including product-led, sales-led, and partner-led growth, and how they can work together to drive success.Takeaways:The days of silos in go-to-market strategies are over, and companies need to adopt a collaborative approach that brings together product, sales, marketing, and partnerships.Different growth motions, such as product-led, sales-led, and partner-led growth, can work together to drive success, and companies should consider a multi-faceted strategy that leverages the strengths of each approach.Language and strategy alignment are crucial in building effective partnerships, and it's important to meet people where they are in their understanding of partnership concepts.The role of partnership leaders is evolving, and they may become more involved in overall business strategy and go-to-market planning.Partnerships require a comprehensive strategy that leverages strengths and considers all aspects of the business.Partner leaders should lean into their background and expertise to drive success in partnerships.The lack of standardization in integrations hinders efficiency and scalability.The network effect of industry standards, such as OpenRTB, can benefit all participants. Blockchain technology may play a role in standardizing integrations and ensuring data accuracy.Chapters:00:00 Introduction and Book Success 01:12 Changes in MarTech and Advertising03:02 The End of Silos and the Need for Collaboration 04:09 Tools and Strategies for Go-to-Market Leaders05:15 Expanding Across Different Growth Motions 06:43 The Convergence of Sales and Product in SaaS 08:31 The Evolving Role of Partnership Leaders 09:34 Different Approaches to Growth: Product-led, Sales-led, and Partner-led 13:09 The Overlap and Interaction of Different Growth Strategies 21:20 The Importance of a Comprehensive Strategy 23:08 Thinking Holistically and Leveraging Strengths 24:35 The Role of Mindset in Partnerships 25:30 The Potential for Growth in Partner Leadership 28:46 Standards in the Ad Tech Industry 29:07 The Wild West of Integrations 33:24 The Need for Standardization in Integrations 37:27 The Network Effect of OpenRTB 38:21 The Potential Exhaust and Network Effects of Integrations 42:15 The Role of Blockchain in Standardization

Daniel Cuthew discussed the importance of data-driven decision-making and the role of technology in facilitating this process. Daniel, the global partnership executive at Phocas Software, shared his mission to create value for Phocas and their partners through innovative and customer-centric solutions. He emphasized the need for technology that is easy to use and intuitive, enabling organizations to identify areas of growth and make informed decisions. Daniel also highlighted the importance of collaboration with partners and the right fit for both individuals and companies. He shared a success story from a company called Quality Bearings, which has benefited from using Phocas Software's platform. The conversation ended with Daniel providing details on how to contact him and his admiration for authors Patrick Lecioni and Geoffrey Moore. Daniel Cuthew is the Global Partnership Executive at Phocas Software,  responsible for developing and managing channel and alliance partnerships that generate revenue and growth for Phocas across Sage globally. He has over 12 years of experience in the software sector, with a focus on B2B SaaS solutions. Daniel has a strong background in sales and financial management, and business development and he's a member of Partnership Leaders, the industry association for partnership professionals. His mission is to create value for Phocas and their partners by leveraging his go-to-market skills and industry knowledge together with his passion for delivering innovative and customer-centric solutions that solve complex business challenges and drive positive outcomes.

Daniel Cuthew discussed the importance of data-driven decision-making and the role of technology in facilitating this process. Daniel, the global partnership executive at Phocas Software, shared his mission to create value for Phocas and their partners through innovative and customer-centric solutions. He emphasized the need for technology that is easy to use and intuitive, enabling organizations to identify areas of growth and make informed decisions. Daniel also highlighted the importance of collaboration with partners and the right fit for both individuals and companies. He shared a success story from a company called Quality Bearings Online, which has benefited from using Phocas Software's platform. The conversation ended with Daniel providing details on how to contact him and his admiration for authors Patrick Lecioni and Geoffrey Moore. Daniel Cuthew is the Global Partnership Executive at Phocas Software,  responsible for developing and managing channel and alliance partnerships that generate revenue and growth for Phocas across Sage globally. He has over 12 years of experience in the software sector, with a focus on B2B SaaS solutions. Daniel has a strong background in sales and financial management, and business development and he's a member of Partnership Leaders, the industry association for partnership professionals. His mission is to create value for Phocas and their partners by leveraging his go-to-market skills and industry knowledge together with his passion for delivering innovative and customer-centric solutions that solve complex business challenges and drive positive outcomes.

Asher Mathew, founder of Partnership Leaders, joins Isaac Morehouse and Will Taylor to discuss the emergence of the Chief Partner Officer (CPO) role in companies. He explains that as partnerships become more important for businesses, there is a need for a leader who can focus on optimizing relationships and driving value from partnerships. The CPO role is responsible for managing partnerships, enabling partner success, and aligning partner strategies with overall business goals. The role is becoming more prevalent in enterprise-level companies, but there is still a lack of understanding and readiness for the role in mid-market and SMB companies. Mathew believes that more partnership leaders need to develop their business acumen and gain experience in order to be ready for CPO roles.**Key Takeaways:**- The CPO role is emerging as partnerships become more important for businesses.- The CPO is responsible for managing partnerships, enabling partner success, and aligning partner strategies with overall business goals.- Currently, only a small percentage of partnership leaders are ready for CPO roles, especially in mid-market and SMB companies.- Partnership leaders need to develop their business acumen and gain experience to be ready for CPO roles.**Quotes:**- "The CPO role is responsible for optimizing relationships and setting up partnerships for success."- "Partnerships can be a strategic advantage for businesses, and the CPO role is crucial in driving value from partnerships."- "More partnership leaders need to think about their company's interests rather than just their partner's interests."**Chapters:**00:00 Introduction01:00 Discussing the CPO Report and Role02:23 Exploring the Genesis of the CPO Role02:36 Understanding the Growth and Impact of Partnership Leaders03:12 The Emergence of Chief Partner Officers06:01 The Role and Importance of a CPO07:34 The Evolution of C-Suite Roles14:31 The Future of CPO and Its Impact on Business Strategy24:29 Understanding the Role of Rev Ops Teams24:57 The Role of a CRO in Revenue Routing26:36 The Impact of Demand Generation on Marketing and Sales27:34 The Shift in Seed Level Roles28:17 Layoffs by Role in 2023: A Data Analysis29:11 The Importance of Partner Relationships in Business30:15 The Role of Engineering Resources in Business31:44 The Future of CPO Roles45:55 Closing Remarks and Future Predictions

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off.   Now, more than ever, it's critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success.   How do we prioritize the right partners? Where are strategic partnerships headed in the coming years, and how do we define success?   That's what Tai Rattigan is here to help us with.   Tai is a giant in the partnership space having built teams at Optimizely, Amplitude and Deel. And he's co-founded an organization, Partnership Leaders, dedicated to providing partnership pros with a community and the resources they need to succeed.   Partnership Unpacked host Mike Allton talked to Tai Rattigan about:   ♉️Prioritizing the right partners ♉️Measuring partnership success ♉️The future of strategic partnerships   Subscribe to the show calendar: agorapulse.com/calendar   Learn more about Tai Rattigan   Connect with Tai Rattigan on LinkedIn Connect with Tai Rattigan on Twitter   Resources & Brands mentioned in this episode   Deel Partnership Leaders Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-a-serial-partnership-leader-defines-success-w-tai-rattigan/(opens in a new tab)   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Alton

How is your revenue team doing? Did they miss their numbers last period? Are they frustrated with a lack of qualified leads and pipeline? Are they looking to partnerships, and to YOU, for help? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. Now I don't know about you, but so many of the sales and revenue team members I talk to these days are hurting. They're struggling to get leads. They're struggling to close deals. And guess what… they're looking to us as partnership leaders to help! Whether that's partnering with brands to bring in new marketing leads, or creating stronger channel partners who can resell or refer. But what if you could bring partners to the table who could not only drive pipeline, but also increase those close rates and even drive up deal size? Would that be beneficial to you and your revenue team? That's exactly what Allan Adler is going to talk to us about. Allan is known worldwide as a Chief Ecosystem Officer and helps clients build partner ecosystems and accelerate their ecosystem flywheel. (I love that metaphor) He is the creator of the GoToEco framework that helps unlock the potential of Ecosystem and transform businesses for good by leveraging co-selling orchestration to achieve co-selling mastery. As the Chair of the Ecosystem Counsel at PartnerHacker and an Executive Member of Partnership Leaders, he's immersed in the partnership world and the perfect guest to help us, and our revenue teams, today! Partnership Unpacked host Mike Allton talked Allan Adler about: ♉️ How co-selling with partners works ♉️ What partner co-selling success looks like ♉️ How to find the right partners for co-selling Subscribe to the show calendar: agorapulse.com/calendar Learn more about Allan Adler Connect with Allan Adler on LinkedIn Resources & Brands mentioned in this episode Digital Bridge Partners How To Develop A Strategic Partnership Into A Cornerstone w/ Sam Yarborough How to Create a Partnership Movement in Your Company w/ Jared Fuller Reveal Superglue Crossbeam Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-strategic-partnerships-can-rescue-your-revenue-team-w-allan-adler/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

In 2022, Google announced that their Analytics product would have an entirely new version by Summer 2023, and that all brands would need to update and change. The year before that, it was announced that the mechanism most marketers used to track website visitor activity, cookies, would be going away. In those instances, we had advance notice that change was coming. With disruptive technologies like AI, change is thrust upon us seemingly overnight, with CMOs and partnership leaders struggling to catch up by the light of the new dawn. But change doesn't actually occur overnight, so shouldn't we be able to see what's coming next? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. And this industry… it's changing! In past episodes we've talked about new networks like Threads, new laws and tools that are impacting influencer marketing and partnerships, and of course how AI is invading every aspect of our lives. As marketing leaders, it's incumbent on us to have the vision to see what's coming around the corner and prepare for it. We need to know whether or not today's hype is going to disrupt our very business tomorrow, don't we? Well that's exactly what Mitch Joel is going to talk to us about. When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch. We called him too. Mitch is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, Control Alt Delete was named one of the best business books of 2013 by Amazon. And Strategy Magazine called him, "one of North America's leading visionaries,” which is why he's here with us today. Partnership Unpacked host Mike Allton talked to Mitch Joel about: ♉️ How AI is impacting marketing and partnerships today ♉️ Why marketing & business processes are so susceptible to new technologies ♉️ How CMOs and partnership leaders can decode the future Subscribe to the show calendar: agorapulse.com/calendar Learn more about Mitch Joel ThinkersOne MitchJoel.com Six Pixels of Separation Connect with Mitch Joel on LinkedIn Connect with Mitch Joel on Twitter Resources & Brands mentioned in this episode Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-cmos-and-partnership-leaders-should-approach-new-technologies-like-ai-w-mitch-joel/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

Relationships are everything. That's been the resounding theme throughout every episode of this podcast. From developing strategic brand partnerships, to working with brilliant influencers, every guest has stressed how important it is to develop key relationships. What they haven't said though is how important personal branding is to that endeavor. Whether you're a seasoned marketing executive or an up-and-coming B2B influencer, personal branding is essential for establishing critical connections online. We all know LinkedIn is the network to focus on, and that we need to show up regularly, but what does that mean, exactly? How do we create content and activity that builds community and grows our network? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. Read any blog post about personal branding and you'll read trite advice like: Be Authentic Start Blogging Provide Value That's superficial at best. Because you and I are busy, goal-driven professionals, we want advice that's tactical and strategically relevant to us as marketing and partnership professionals. That's exactly what our guest today, Bob Cargill, is going to talk to us about. Bob has worked for hundreds of clients over the years, when he wasn't leading the American Marketing Association of Boston or the New England Direct Marketing Association. Where, by the way, he delivered award-winning content about LinkedIn. He's a writer, a podcaster, a YouTuber, an adjunct professor, a social media consultant and a speaker… and that's why it should come as no surprise that his book is titled, “Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media.” We'll have the link to the book in the show notes but even better, we've got Bob here in the studio with us so we can pick his brain! Partnership Unpacked host Mike Allton talked to Bob Cargill about: ♉️ How to measure the success of personal brand and social media ♉️ The key steps and tactics for marketing executives and partnership leaders ♉️ How to balance full time work with “personal” social media activity Learn more about Bob Cargill Connect with Bob Cargill on LinkedIn Connect with Bob Cargill on Twitter Resources & Brands mentioned in this episode “Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media” Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/personal-branding-for-partnership-leaders-and-marketing-executives-w-bob-cargill/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

Kelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report.This new report promises to shed light on: The power of partner-led growth strategies, Showcasing real-world success stories, Lots of interesting partnerships insights from sales and marketing leaders, And tips to drive business growth through partnerships. To get a better understanding of the implications of the insights they've uncovered, we delve into the specifics behind the results from the report.Link to the report: https://www.hubspot.com/hubfs/The%20State%20of%20Partner%20Led%20Growth%20Report%202023..pdfThis production is brought to you by Magentrix ✨

You have a new partner! That's awesome! What's next? How do we make sure that the partnership and the relationship continues forward in a positive, constructive way? How do we set this partner up for success and, at the same time, make sure that our time is spent as efficiently as possible so that we can bring on more and more partners and drive more revenue? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. And today is going to be fun because we're talking about a topic that's of keen interest to me personally - how to scale a robust partner program and create a predictable revenue engine driven by partners. Maybe that sounds good to you but maybe, like me, you've struggled to build a sustainable program. Maybe you've had a few too many instances where you brought on a new partner but nothing ever materialized. Or maybe you know that many of your prospects are already working with your partners, but you haven't been able to successfully bring them into your sales process yet. That's what our guest today, Rob Rebholz, is here to help us with. He has founded a SaaS company, Superglue, that's devoted to helping CMOs and partnership leaders scale their partner-led revenue but, before that, Rob was in the trenches building another SaaS business where he learned the in's and out's of strategic partnerships. At that business, over 70% of the revenue was partner-driven! Partnership Unpacked host Mike Allton talked Rob about: ♉️ How to properly onboard partners ♉️ The challenges CMOs and partnership leaders face trying to co-sell ♉️ What opportunities AI and automation bring to scale Learn more about Rob Rebholz Connect with Rob Rebholz on LinkedIn Superglue Resources & Brands mentioned in this episode Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-cmos-and-partnership-leaders-can-scale-partner-onboarding-and-co-selling-w-rob-rebholz/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

You've likely heard the phrase “Success breeds success,” but you may not have heard the full quote from Felicity Kendal where she said, “Success breeds success, and failure leads to a sort of fallow period.” I found that interesting because, often, success too can lead to a sort of fallow period. A time where we thought we should be thrilled and celebrating our victories but perhaps found ourselves even more overwhelmed. Even more stressed. And struggling even more with imposter syndrome. If you've ever achieved success and then still wondered what the heck you're doing there and what you're supposed to do next… you're not alone. That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. Think about the last time you accomplished a big goal at work - maybe you launched a really successful campaign, or perhaps you brought in a huge partner deal. Or maybe… just maybe… you managed to book an interview with a celebrity author and speaker. That was great, wasn't it? But what happened next? Were you expected to accomplish even more the next time? Did you wonder if you could? Did you question yourself and wonder how you managed to get that point at all? That's Wonderhell, and that's what Laura Gassner Otting is here to help us with. She's a frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily, and has had a profound presence in corporate America for over thirty years. And our friend Mitch Joel writes, “When doubt creeps in (or when the ego wails, ‘You deserve this!'), Wonderhell is here to provide balance and a healthier approach to keep things going in the right direction.” She's worked in the White House, her own tech start-up, and with the full gamut of mission-driven corporate and nonprofit executives. Partnership Unpacked host Mike Allton talked to Laura Gassner Otting about: ♉️ How CMOs and Partnership Leaders can more effectively visualize goals and success ♉️ Why it can be so hard sometimes to deal with success and look beyond to the next goal ♉️ What the keys to overcoming failure and impostor syndrome are Learn more about Laura Gassner Otting Connect with Laura Gassner Otting on LinkedIn Connect with Laura Gassner Otting on Twitter Resources & Brands mentioned in this episode Wonderhell: Why Success Doesn't Feel Like It Should . . . and What to Do About It Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-marketing-executives-ride-the-roller-coaster-of-success-w-laura-gassner-otting/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

CMOs and Partnership Leaders today are facing increasing amounts of pressure. Pressure to do more with less. Pressure to show their stakeholders, internal and external, real results. Pressure to take their partner programs to the next level. All the books and courses and webinars in the world can't help if you don't have the right mindset. So where do we begin? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. And after a couple dozen episodes, we've covered a lot of ground. We've talked about building strategic partner programs, working with influencers, and even how to start up a great affiliate program. But how are we supposed to accomplish these goals, juggle competing priorities, and keep our personal and professional lives balanced? That's what Angus Nelson is here to help us with. If you want to model the best, why not look to someone who's worked with executives and brands like Walmart, Coca-Cola, Disney and Adobe! I've known Angus for years and have always been impressed with his knowledge and style, and couldn't wait to bring him on to share his years of best practices as an executive strategist. Partnership Unpacked host Mike Allton talked to Angus Nelson about:: ♉️ How to overcome issues plaguing partnership leaders like overwhelm and dealing with failure. ♉ Why successful executives still hit plateaus, and what to do about them. ♉️ And how to achieve success, despite all these pressures. Learn more about Angus Nelson Connect with Angus Nelson on LinkedIn Connect with Angus Nelson on Twitter Resources & Brands mentioned in this episode EvolveMen Leadership Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-cmos-and-partnership-leaders-can-adopt-a-winning-mindset-w-angus-nelson/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

  Whenever we talk about partnerships, it always boils down to cooperation between two or more entities. Whether that's a couple of brands, a brand and an influencer, or some other combination. And while we might enter into these partnerships with the best of intentions and the highest of hopes… what happens when things don't go as planned? What do we do when, say, one of the partners doesn't hold up their end of the bargain? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. So, my question for you is this: why aren't you using contracts and other legal tools as part of your partnership operations? Is it because you don't think you need to? It's too hard? Too expensive? Too confusing? What do you think might happen if you aren't considering legal ramifications, and something does go sideways? That's exactly what our guest today, Colin Levy, is going to talk to us about. Colin's legal career focuses on the intersection of business, technology, and law, and he is a strong advocate for legal technology. He is on a mission to educate and inspire others about the endless possibilities that legal tech has to offer. He is the Director of Legal and Evangelist for Malbek, a leading Contract Lifecycle Management company, and an Advisor for Proxy, a leading legal workflow management platform, and he's here to help us sort out how legal can be of help in this fast-paced world of technology and partnerships. Partnership Unpacked host Mike Allton talked to Colin Levy about: ♉️ What Legal Technology is & why CMOs and Partnership Leaders should care ♉️ How Legal Tech helps partnerships ♉️ What happens if we ignore Legal Tech Learn more about Colin Levy Connect with Colin Levy on LinkedIn Connect with Colin Levy on Twitter Resources & Brands mentioned in this episode Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/why-legal-tech-matters-in-partnerships-w-colin-levy/   Brought to you by Agorapulse: the #1 rated social media management solution.   Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

In this episode, our host James Mackey, and Christopher Samila, Co-Founder, Chief Partner Officer at Partnership Leaders discuss the evolving landscape of communities and how to build partnership teams properly for the organization to ensure they can thrive and succeed.They dive into the different types of communities emerging in the tech industry and the importance of community as an internal asset for startups and growth companies.James and Chris also discuss how communities will continue to change the game in terms of revenue generation, professional development, networking, and hiring.They also define what a modern partnership program looks like and how it differs from traditional channel sales.3:03 Different types of communities that are emerging in the tech industry14:59 Considering community as an internal asset for startups and growth companies22:59 How to get your brand in front of the right people in your community31:53 What a modern partnership program looks like and how it differs from traditional channel sales Our host James Mackey, SecureVision CEO Listen to our full episode list here:https://www.talenttrends.io/Follow us:https://www.linkedin.com/company/82436841/Our YouTube channel:https://www.youtube.com/@securevision1677#1 Rated Embedded Recruitment Firm on G2!https://www.g2.com/products/securevision/reviewsThanks for listening!

In today's episode, Jon talks with Asher Mathew. Asher is the Co-Founder and CEO of Partnership Leaders. He talks about the effects the Silicon Valley Bank crash had on his company and how he's been able to pick himself up since. Visit JonDavids.com for more info. And follow Jon across social: Twitter | Instagram | LinkedIn    

In Part Three, Avanish and Allan discuss: The evolution of monetization models (3:00) Understanding the three buckets of  tech partner monetization (6:45) How Procore's model resulted in much higher levels of adoption and engagement, and a much higher orientation around how to make the magic happen (10:50)How to turn ISVs from  flavor-adders to the meal, into the whole meal (16:34)Allan's favorite monetization model: the reciprocity or reciprocal model (20:37) Bringing it all back  to sourced revenue attribution (28:14) The importance of finding lagging and leading indications (30:33)Guest: Allan Adler, Managing Partner, Digital Bridge PartnersAllan Adler is a world-class advisor, consultant, and change agent.  As Managing Partner at Digital Bridge Partners, he helps individuals, managers, and executives understand and leverage partnership best practices in business and society.  He is the creator of the GoToEcosystem Framework and has worked with a wide range of organizations to unlock their full ecosystem potential.  Allan is Chair of the Ecosystem Counsel at PartnerHacker and an Executive Member of Partnership Leaders.  Previously, Allan founded and ran MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the tech industry and worked as a consultant with The Boston Consulting Group.  He received his MBA from Harvard Graduate School of Business, where he was honored as a Baker Scholar. Allan is a CPA and serves on several for-profit and not-for-profit boards.Host: Avanish SahaiAvanish Sahai is a Tidemark Fellow and has served as a Board Member of Hubspot since April 2018 and of Birdie.ai since April 2022. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow.  From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase.  Prior to Demandbase, Avanish built and led the Appexchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early-to-mid stage startups in Silicon Valley.About TidemarkTidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale.  Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years.  Learn more at www.tidemarkcap.com.LinksFollow our guests, Allan AdlerFollow our host, Avanish SahaiLearn more about Tidemark 

In Part Two, Avanish and Allan discuss: Understanding taxation, reciprocal, and mutuality models (3:30) The role of NRR and ARR (7:27)The “stickiness” justification when monetizing tech partnerships (9:30) Understanding universal success models (12:00) Hyperscalers (14:01) Why your go-to-market or the go-to-eco motion has to be multi-threaded(20:50) Why Allan likes to look at the journey of go-to-eco very similarly to the journey of making a product(24:30) Understanding that is incumbent on partner leaders to recognize that partner operations is not a “nice to have.”(30:29)Guest: Allan Adler, Managing Partner, Digital Bridge PartnersAllan Adler is a world-class advisor, consultant, and change agent.  As Managing Partner at Digital Bridge Partners, he helps individuals, managers, and executives understand and leverage partnership best practices in business and society.  He is the creator of the GoToEcosystem Framework and has worked with a wide range of organizations to unlock their full ecosystem potential.  Allan is Chair of the Ecosystem Counsel at PartnerHacker and an Executive Member of Partnership Leaders.  Previously, Allan founded and ran MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the tech industry and worked as a consultant with The Boston Consulting Group.  He received his MBA from Harvard Graduate School of Business, where he was honored as a Baker Scholar. Allan is a CPA and serves on several for-profit and not-for-profit boards.Host: Avanish SahaiAvanish Sahai is a Tidemark Fellow and has served as a Board Member of Hubspot since April 2018 and of Birdie.ai since April 2022. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow.  From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase.  Prior to Demandbase, Avanish built and led the Appexchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early-to-mid stage startups in Silicon Valley.About TidemarkTidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale.  Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years.  Learn more at www.tidemarkcap.com.LinksFollow our guests, Allan AdlerFollow our host, Avanish SahaiLearn more about Tidemark

Avanish and Allan unpack a wide range of topics to kick off this series, including:Why tech partnerships harness so much power (3:42) The role tech partnerships play between channel and alliances (5:43) The commercial envelope concept and what it means for technology partners (8:02) Distinguishing between the strategy and the platform business model (10:34) Going to market directly vs. going to market through an ecosystem (12:00) Where does the customer fit in? (15:40) Why is digital transformation happening, and what does it mean for customers? (20:26) The important CEO to CPO conversation that needs to be had (24:13) And much more!Guest: Allan Adler, Managing Partner, Digital Bridge PartnersAllan Adler is a world-class advisor, consultant, and change agent.  As Managing Partner at Digital Bridge Partners, he helps individuals, managers, and executives understand and leverage partnership best practices in business and society.  He is the creator of the GoToEcosystem Framework and has worked with a wide range of organizations to unlock their full ecosystem potential.  Allan is Chair of the Ecosystem Counsel at PartnerHacker and an Executive Member of Partnership Leaders.  Previously, Allan founded and ran MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the tech industry and worked as a consultant with The Boston Consulting Group.  He received his MBA from Harvard Graduate School of Business, where he was honored as a Baker Scholar. Allan is a CPA and serves on several for-profit and not-for-profit boards.Host: Avanish SahaiAvanish Sahai is a Tidemark Fellow and has served as a Board Member of Hubspot since April 2018 and of Birdie.ai since April 2022. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow.  From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase.  Prior to Demandbase, Avanish built and led the Appexchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early-to-mid stage startups in Silicon Valley.About TidemarkTidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale.  Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years.  Learn more at www.tidemarkcap.com.LinksFollow our guests, Allan AdlerFollow our host, Avanish SahaiLearn more about Tidemark

Are you by yourself right now? No, I don't mean are you alone… I mean, are you the only one in your organization managing partnerships? I know I am! And in that respect we aren't alone… in a recent survey of 664 professionals by Hubspot and Partnership Leaders, 59.6% of the respondents reported having at least one employee working full time on partner operations. The report went on to share some pretty interesting findings with regard to the size of partner ops, the different kinds of partnerships and metrics involved, and the impact all of that has on company revenue. But what does that industry really look like? What kinds of partnerships are companies exploring today, and how are they managing that? Should you hire more staff? Invest in more partner tech? Explore more integrations? That's exactly what our guests today are going to talk to us about, and you and I are lucky because I have twice as many guests as usual in the studio today. Kelly Sarabyn is the Platform Ecosystem Advocate at HubSpot, where she is responsible for growing the ecosystem through partner content and engagement. Before that, she worked in marketing at Pandium, and was a partner at Woden, a branding agency. She believes companies that leverage partnerships and ecosystems can drive more revenue and build stronger brands. And I definitely agree with her on that. Asher Mathew is a co-founder of Partnership Leaders. He's worked in sales, marketing, customer success and business development, as well as partnerships in venture and bootstrapped businesses. Partnership Leaders is the top community for partnerships and alliance leaders looking to advance their career and improve their partner programs. So clearly, we've got the right people on the show today! Partnership Unpacked host Mike Allton talked to Asher Mathew & Kelly Sarabyn about: ♉️ How brands are growing using different kinds of partnerships ♉️ How different partnership programs are driving revenue, and real ROI ♉️ Why tech-savvy brands are driving more revenue from partners Learn more about Asher Mathew Connect with Asher on LinkedIn Connect with Asher on Twitter Learn more about Kelly Sarabyn Connect with Kelly on LinkedIn Resources & Brands mentioned in this episode The State of Partnership Ops Report HubSpot Partnership Leaders Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/the-state-of-partnership-ops-in-2023-w-asher-mathew-amp-kelly-sarabyn/ Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

Chris Samila is the Chief Partner Officer at Partnership Leaders, an organization and community focused on empowering partnership professionals to advance their careers and build partnership programs. Along with Tai Rattigan and Asher Matthew, Chris started Partnership Leaders as the "catalyst" of change in B2B selling. I am so excited about our shared mission and what we all hope to do to put "partner-led" B2B growth front and center.

This week, we had a two for one feature on guests! Host Tori Barlow is joined by Asher Mathew, co-founder of Partnership Leaders, as well as Kelly Sarabyn, Platform Ecosystem Advocate for HubSpot. This episode is all about changes in the partner landscape -- what they're noticing and what the value of investing in partner ops is.

An Ecosystem Community Leader Joins Ultimate Guide to Partnering Kelly Sarabyn is the Platform Ecosystem Advocate for Hubspot and a strong GTM voice in the Partnership Community. Communities are becoming an increasingly important aspect of GTM strategy. You will learn why Hubspot created and is investing in this unique role focused on partner impact under Scott Brinker, an iconic ecosystem leader, how she applies her superpower to generate successful outcomes, the importance of Marketplace to Partner GTM strategies, and why this Partnership Ecosystem movement is so essential to the future of B2B. Kelly is a Partnership Leader uniquely growing Hubspot's Ecosystem Community. I hope you enjoy this episode as much as I enjoyed welcoming Kelly Sarabyn In Kelly's words Kelly Sarabyn is the Platform Ecosystem at HubSpot, where she is focused on growing the ecosystem through partner engagement. Previously, she led marketing at Pandium, an embedded integration marketplace, and was a partner at Woden, a branding agency. Kelly Sarabyn. Kelly has been a strong and substantive voice in the Partner and Ecosystem Movement. What You'll Learn in this Episode Kelly's role, mission, and superpower (1:51)The importance of Marketplaces to B2B (9:18)How partnerships have changed in the last two and a half years (14:09)"Partnership" is not an appendage, its an asset (18:54)The biggest struggle - Product vs. GTM concerns (23:15)Advice for other Partnership Leaders (34:51) Partner Ecosystem Leader Episodes 162 - How You Can Unleash the Power of Data to 10X Your Partner Growth! 153 – Janet Schijins – Ecosystems & Megacosm 150- Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain 149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller 139 – How Can Technology Partners Organize for Success around Go to Ecosystems? with Allan Adler. Kelly's Event This Week Register for Kelly's Event Scaling technology partnerships is much more difficult than the scaling around most partner types. In addition to scaling GTM motions and programs, you have to scale your product, your APIs, your app marketplace, and your developer support in a way that aligns with both your product and go-to-market strategy. This is not easy! I'm excited to host a conversation with leaders in field who are doing this and who can share what they've learned. I'l be talking to Eric Chan of Chargebee, Joni Deus of Intuit Mailchimp, Mike Vaccaro of Tray.io, and Carina Conaghan of Optimizely on the 27th and they'll be sharing their takes on the most effective ways to scale. This Partnership Leaders event is open to the public. Other Links from this Episode #partnerships#techpartner#techpartnerships#integrations#apis#event https://podfollow.com/ultimate-guide-to-partneringFREE OFFER from PartnerTap PartnerTap is the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine. Transcription – by Otter.ai – Expect Typos SUMMARY KEYWORDS partner, partnerships, hubspot, marketplaces, ecosystem, people, organizations, building, technology, integrations, community, marketing, platform, customer, partnering, kelly, role, channel, product, company SPEAKERS Announcer, Kelly Sarabyn, Vince Menzione Vince Menzione  00:00 What partnership ecosystems and communities have in common, and why building community around your partnership ecosystem can give you and your organization both a strategic advantage and a new lever to growth. Announcer  00:17 Welcome to The Ultimate Guide to partnering. And this podcast Vince Menzione. A proven sales and partner executive brings together leaders to discuss transformational trends and ...

Our Wednesday episode this week is a whirlwind of good advice. Sit down with our host, Tori Barlow, and her guest Tai Rattigan, Global Head of Partnerships at Deel and Co-Founder of Partnership Leaders. The two talk about what they're seeing take shape in partnerships with the current economic climate and what to be mindful of as a partnerships professional right now.

Michael Girdley (@Girdley) is joined by Tai Rattigan (@XOptimiser), we talk about two major topics of interest. We talk about how partnerships work (Which is something that's a total black box domain that Tai extensively covered during the hour. Then the second thing we talked about was making money at paid communities. He operates a paid community for partnership professionals that work at startups, and it was awesome to talk through how he got it started and how it works.-----Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Show Notes:(0:00) - Introduction(0:56) - Our sponsor is DMBridge(2:00) - Who is Tai Rattigan?(5:25) - Why are partnerships so hard? How should you think about a customer-centric approach?(8:43) - What is a Solutions-based Selling? How is it different from Values-based selling?(12:04) - Partnerships can leverage your Saas business income 10x(12:45) - When should you establish partnerships in the service industry? How do you make it work?(16:00) - How to generate measurable KPIs in partnerships?(21:04) - What is one recommendation for anyone starting a service business?(27:00) - On an entrepreneur's side, how would you be able to identify an opportunity early on?(31:30) - On the partner side, what are some partnership strategies?(35:11) - As a vendor partner, how do I keep myself from getting screwed over?(42:04) - What is Partnership Leaders? How to convince your boss to go to Vegas?(47:04) - What are the keys to building a successful community?(51:31) - Where do you think that the pattern is?(58:16) - Community pricing: How do you foresee the rising prices and reinvesting into the business?-----Additional episodes you might enjoy:#38 Jesse Pujji of Gateway X - The CEO job is in constant evolution#37 Eric Jorgenson - GP of Rolling Fun - Information Dealer Extraordinaire#31 I wish I had learned 10 years ago about Pricing Power - Jay Vas shares his clear thinking in this one#24 The recruiter of choice: How JobMobz helps Silicon Valley companies grow so quickly#13 The Hard Money Lending Business - Matthew Weidert of Longleaf Lending

Join host Adam Michalski as he interviews Partnership Leaders co-founders Asher Mathew, Chris Samila, Tai Rattigan. They discuss their next event (Catalyst), their vision for the next year of Partnership Leaders, how the partnership community is growing more than ever.Topics Covered:Partnership Leaders BackgroundWhy In-Person Events?Connecting Unicorns with AngelsThe Ecosystem CatalogCatalyst in MiamiPartner with Partnership Leaders:Catalyst EventPartnership Leaders Investments (PLI)Ecosystem CatalogPartnership Leaders About UsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.com.

In this week's episode, Mark Brigman continues his conversation with Allan Adler to bring this part 2 session. Adler is the Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is also an Executive Member of Partnership Leaders. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).

In this week's episode, Mark Brigman chats with Allan Adler, Managing Partner @ Digital Bridge Partners, an ecosystems coach, consultant, and change agent. His work is focused on supporting individuals, managers, and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet. As Managing Partner at Digital Bridge Partners, Allan is CPO and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is also an Executive Member of Partnership Leaders. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/).

Join host Adam Michalski as he interviews Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester.In this special annual episode, Jay and Adam discuss where the SaaS partnership landscape is today and where it's going. Topics Covered:What's happening in the world of partnerships for over 175,000 SaaS companiesWhat is going on with the investment in the partnership space and how that impacts the roleThe most interesting trends Jay is seeing among B2B SaaS companies adopting partnerships How Jay sees the partnership role and career path evolvingWhy 76% of CEOs say their future is wrapped around ecosystems (and why they're right)Reach out to JayForresterEmail JayPartnership Jobs:Careers at HubSpotNorth America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Jason Breed, Global Lead of Partnerships and Alliances at Crownpeak.Jason and Adam discuss how to get your organization partner ready - including internal change management across sales, customer success, and operations. Topics Covered:How to create an Ideal Partner Profile (ICP)Why Jason keeps his partner program focused by designHow to get your company partner ready with internal change managementHow to think about partner influence and why it's critical to successWhere Jason sees the future of B2B partnerships heading for CrownpeakPartner with Crownpeak:CrownpeakPartner with CrownpeakReach out to JasonPartnership Jobs:North America Channel Lead - CrownpeakDirector, Product Partnerships at KlaviyoBusiness Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Rich Gardner, VP of Global Strategic Partnerships at Klaviyo.Rich and Adam discuss transitioning your org from direct selling to selling through/with partners. We get into the weeds on how to minimize channel conflict between sales and partnerships and even how to set up compensation for long-term success.Topics Covered:How to transition from direct selling to selling with/through partnersWhat are all the benefits partners can provide - hint, it's more than just a lead channelHow to minimize channel conflict between partnerships and sales How to properly set up compensation structures that will let you go-to-market team thriveWhere Rich see the future of B2B partnerships heading for KlaviyoPartner with Klaviyo:KlaviyoPartner with KlaviyoReach out to RichPartnership Jobs:Director, Product Partnerships at KlaviyoBusiness Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Mark Brigman, CEO at PARTNERNOMICS®. Mark and Adam discuss the past, present, and future of partnerships with specific emphasis on the use of data, systems, and tools that are being developed to help leaders achieve greater levels of success.Topics Covered:What's happening in the past, present, and future of the partnership ecosystemHow to leverage data and tools to maximize the value of partnerships for your companyWhat coursework is available to ramp your knowledge on partnerships as effectively as possibleWhy now is the decade of partnerships and why you should careWhere Mark & Adam see the future of B2B partnerships headingPartner with PARTNERNOMICS®:PARTNERNOMICSPartnership CoursesPartnership Jobs:Business Development Manager - Consulting Partners at ProductboardSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Alex Thomson, RVP of EMEA at Quantum Metric and Daniel Lancioni, Partnerships Director at Quantum Metric. Alex, Daniel and Adam discuss how to think about your partner ecosystem from a sales perspective.Topics Covered:How to think about your partner ecosystem from a sales perspectiveHow to leverage agencies for go-to-market as a growing SaaS companyWhat the difference is between technology partners and services partners from a revenue perspectiveWhat it's like building a new category and how to pave the wayWhere Alex & Daniel sees the future of B2B partnerships headingPartner with Quantum Metric:Quantum MetricPartner with Quantum MetricSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Marne Reed, Chief Evangelist of Brand Experiences at PFL.com.Marne and Adam discuss best practices on leveraging your partner ecosystem in your sales motion - strategies, how to ensure reciprocity, and more. Topics Covered:Why making sure your sales rep are reciprocating value is critical to co-sellingHow to leverage your partner ecosystem in your sales motion as effectively as possibleHow to make sure your sales team understands the partner ecosystem and the role it playsWhat best practices Marne can share on effective co-marketing Where Marne sees the future of B2B partnerships headingPartner with PFL:PFLPartner with PFLSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Norma Watenpaugh, CEO and Founding Principal of Phoenix Consulting Group.Norma and Adam discuss going from an anti-partner culture to a partner focused culture. Norma also shares her experience from working with companies like Adobe, Amazon, Cisco, Dell, Intel, IBM + more on what works and what doesn't in building your partner ecosystem. Topics Covered:Why Norma started Phoenix Consulting Group and how she helps her Fortune 1000 clientsHow to change your culture from anti-partner to partner focused and the pitfalls to avoidWhat insights Norma has gotten from building ecosystems at major clients like Adobe, Amazon, + moreWhat resources Norma recommends from the Alliances of Strategic Partnership ProfessionalsWhere Norma sees the future of B2B partnerships headingPartner with Phoenix Consulting:Phoenix ConsultingAlliance of Strategic Partnership ProfessionalsSponsors:Partnership LeadersPartneredSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Nancy Ridge, Founder & President at Ridge Innovative. Nancy and Adam discuss how she goes about educating executives on the value partnerships can bring to your company. We also discuss creating a culture of that promotes innovation. Topics Covered:What questions Nancy sees most revenue leaders asking about partnerships and whyHow to educate your executives on the value that partnerships can bring to your companyHow to create a culture of innovation at your company and why it starts with employeesWhat excites Nancy most about what she's seeing in the partnership spaceWhere Nancy sees the future of B2B partnerships headingPartner with Ridge Innovative:Ridge InnovativeCulture of Innovation PodcastSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Asher Mathew, Chris Samila, and Tai Rattigan of Partnership Leaders.Asher, Chris, Tai and Adam discuss everything from how Partnership Leaders got started all the way to what's coming in future for the community. You might even find out who officially started the Slack channel! Topics Covered:How Asher, Chris, and Tai met and decided to start a community focused on partnership professionalsHow PL got started - with all the details around why and how the community got builtAll the great initiatives that PL provides today that you can take advantage of as a memberAll the details on everything that's coming in the future for members of PLHow to get started with PL today if you're not already a memberJoin Partnership Leaders:Partnership LeadersFind Partnership Leader LinkedInSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.

Join host Adam Michalski as he interviews Ramsey Pryor, Founder at Port of Entry Partners.Ramsey and Adam discuss the how, why, and what to do when it comes to international expansion. This is a must-listen for any growing company who wants to expand internationally. Topics Covered:When should you begin thinking about international expansion for your business?What markets you should be focusing on and how to prioritize themHow to put together an expansion plan and what you need to be thinking about to be successfulHow partnerships play into your international expansion strategy Where Ramsey sees the future of international expansion going - hint, it's not slowing down!Partner with Port of Entry Partners:Port of Entry PartnersThe International Expansion PodcastSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.

Join host Adam Michalski as he interviews Bryn Jones, CEO at PartnerStack. Bryn and Adam discuss why most SaaS companies fail to get to their desired state of distribution and why partnerships are the key differentiator for the companies who really succeed. We also discuss the exciting news on PartnerStacks recent Series B!Topics Covered:Why Bryn and his co-founders started PartnerStackHow to maximize your distribution by focusing on your partner programHow to avoid the major pitfalls the most SaaS companies make when focusing on distributionWhat's coming next for PartnerStack and the exciting Series B announcementWhere Bryn sees the future of SaaS partnerships heading and how PartnerStack fits inPartner with PartnerStack:PartnerStackPartner with PartnerStackSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Rachael Powell, Chief Customer Officer at Xero.Rachael and Adam discuss what is customer experience, how is it relevant to your partnerships, and what are best practices to help you succeed. Topics Covered:How COVID has impacted small business and the learnings Xero has hadHow Xero structures the partner experience side of the organizationHow to manage overall customer experience at an org as large as XeroBest practices for KPIs to use when managing customer experienceWhere Rachael sees the future of B2B partnerships headingPartner with Xero:XeroPartner with XeroDevelop with XeroCareers at XeroSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

For anyone who is working to differentiate a business in a red ocean environment, or a build a community to power your business, this episode is for you: How DemandMatrix went from red to blue ocean with narrative strategy. Topics explored: Why the company or product narrative is so critical. How we built DemandMatrix's narrative strategy. Why your GTM strategy is a critical differentiator today. How he built the Partnership Leaders community from 0 to 2,000 highly engaged VP members in ~12 months time. Asher's background: VP Revenue at DemandMatrix Helped steward 2 acquisitions and 1 IPO Co-founder of the Partnership Leaders community Host of the Sunny Side Up podcast

Join host Adam Michalski along with Jared Fuller and Justin Bartels from the PartnerUp Podcast for this special cross-pod episode. Jared, Justin and Adam discuss the future of B2B partnerships and what may be coming around the corner. Topics Covered:What are projections for the paths partnerships can take over the coming yearsWhy a tech stack is critical for B2B partnerships to succeedHow partnerships will follow a similar innovation arch as sales and marketingWhat are the key things learnings Justin, Jared, and Adam have from speaking with leading expertsWhere we all see the future of B2B partnerships headingGet in Touch:PartnerUp PodcastSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Brad Bowery, Business Development & Strategic Partnerships at Zendesk for Startups.Brad and Adam discuss best practices for building a partner program specifically focused around Startups, VCs, Accelerators, and Universities. Topics Covered:What are best practices for companies building partner programs for the Startup EcosystemHow do Startup Ecosystems Partner Programs differ from traditional partner programsHow to avoid major pitfalls in building for startups - what not to do if you want to succeedWhat are the key things Brad has done at Zendesk for Startups to succeedWhere Brad sees the future of B2B partnerships headingPartner with Zendesk:ZendeskZendesk for StartupsPartner with ZendeskSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Anne McClelland, VP of XaaS Channel Optimization Research at TSIA.Anne and Adam discuss SaaS ecosystem strategies and best practices from Anne's experience working at industry leaders like IBM, Microsoft, Red Hat, & Cisco. Topics Covered:What are best practices for SaaS companies looking to maximize go-to-market benefits of partnersWhat are the big trends that are happening in the channel ecosystemHow the channel has evolved as SaaS has become more prolific What are the major pitfalls you need to avoid in your ecosystem as you grow your partner programWhere Anne sees the future of B2B partnerships headingPartner with TSIA:TSIAGet in touch with AnneSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Dan Rippey, Director of Partner Programs & Experiences at Microsoft. Dan and Adam discuss how Microsoft runs their best-in-class partner program and lessons learned. Topics Covered:How Microsoft structures their partner programWhat are the main KPIs Microsoft focuses on to manage their partner programWhat are the most common mistakes to avoid for folks looking to scale their partner programWhat's next for the Microsoft Partner Program Where Dan sees the future of B2B partnerships headingPartner with Microsoft:MicrosoftPartner with MicrosoftSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Jill Rowley.Jill and Adam discuss building partnership ecosystems from a go-to-market perspective and why "surrounding the buyer" is critical now to success.Topics Covered:How Jill thinks about partnership ecosystems and the role they play in the broader go-to-market strategyWhat are the best practices Jill has learned from her experience working and advising at companies like Marketo, Hubspot, Oracle, Salesforce, + moreWhy "surrounding the buyer" is critical to success for SaaS companies todayWhy the reseller partnership doesn't work well in SaaSWhere Jill sees the future of B2B partnerships headingContact Jill:LinkedInSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Diane Krakora, CEO at PartnerPath. Diane and Adam discuss how PartnerPath evaluates a clients partner/channel program and the most common mistakes she sees in the market today. Topics Covered:How Diane evaluates a clients partner & channel program to determine next stepsWhat is her Partner Maturity Curve framework and how can you apply it to your businessWhat are the most common mistakes SaaS companies make with respect to partnershipsHow COVID-19 has affected the partnership landscape and what's coming nextWhere Diane sees the future of B2B partnerships headingPartner with PartnerPath:PartnerPathPartnerPath Resource CenterSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Mike Davis, VP of Sales at TaskRay & Founder of GTM Guides.Mike and Adam discuss how to navigate the Salesforce Ecosystem and best practices to focus on when joining the Salesforce ecosystem.Topics Covered:Why it's important to get involved in the Salesforce ecosystemWhat are the best practices to focus on when joining the Salesforce ecosystemWhat are the pitfalls you need to avoid if you're trying to maximize value to your organizationHow you can develop a go-to-market strategy using the larger ecosystems in your spaceWhere Mike sees the future of the Salesforce ecosystem (and other large players) headingPartner with Mike:Partner with TaskRayPartner with GTM GuidesSponsors:Customer.ioPartnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Kit Merker, Chief Operating Officer at Nobl9.Kit and Adam discuss how to make the transition from partnerships to the C-suite and best practices for partnership folks looking to follow the same path. Topics Covered:How to trust partners to deliver - especially as more technology is being integrated across companiesHow to make the tough transition from partnerships into the C-suiteWhat best practices Kit recommends for those trying to break into the C-SuiteWhy measuring ISV partnerships by sales is not seeing the full pictureWhat Kit sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Nobl9:Nobl9Work with or at Nobl9Sponsors:Partnership LeadersCustomer.ioPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Heather Margolis, Founder at Channel Maven & CEO at Spark Your Channel. Heather and Adam discuss how to get started with Through Channel Marketing & Demand Gen. Topics Covered:What is TCMA and TCDG and why you should be paying attentionHow to get started with TCMA and TCDG and the milestones you should be focused onWhat tools you need to make sure you're making the most of your TCDG effortsWhat best practices Heather uses to maximize TCDGWhat Heather sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Heather:Channel MavenSpark Your ChannelSponsors:Partnership LeadersCustomer.ioPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews  Markus Zirn, Head of Strategy & Business Development at Workato. Markus and Adam discuss how he has taken an organization that sold mostly direct to becoming a powerhouse at selling with partners.Topics Covered:How to get your sales team comfortable  and efficient at selling with partnersWhy boutique consultancies have been an integral piece to Markus's successHow to make the organizational transition from direct selling to indirect sellingWhat best practices Markus uses to maximize partnership salesWhat Markus sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Workato:WorkatoPartner with WorkatoSponsors:Partnership LeadersCustomer.ioPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews  Braydan Young, Chief Partnership Officer at Sendoso.Braydan and Adam discuss how you can leverage your partnership ecosystem to generate pipeline and accelerate enterprise deals. Topics Covered:How to structure integrations partnership and agency partnerships - KPIs and allWhy making sure you track pipeline generation & deal acceleration is key to successHow to measure the impact partnerships are driving on sourced revenueWhat best practices Braydan uses to maximize partnership salesWhat Braydan sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Sendoso:SendosoPartner with SendosoSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews  Michelle Lerner, Director of Business Development at Branch.Michelle and Adam discuss partner enablement and how to maximize trackable sourced partner revenue. Topics Covered:How to prioritize which partnerships to focus on to drive revenueWhy making sure both your organizations goals are aligned earlyHow to measure the impact partnerships are driving on sourced revenueWhat tools Michelle uses to attribute each partner interaction and compensate her teamWhat Michelle sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Branch:BranchPartner with BranchSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Thomas Hall, Head of Sales at Pachyderm.Thomas and Adam discuss aligning partnerships with sales and how to maximize the benefits of partnerships for the sales team. Topics Covered:What do sales teams really think about partnerships How to get alignment between your sales team and partnership teamHow to measure the impact partnerships are driving on salesWhy getting the right foundation in place early on helps with partnership salesWhat Thomas sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Pachyderm:PachydermSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews John Joe Smith, Sr. Director of BD & Partnerships at mParticle.John Joe and Adam discuss both sides of the table: agency and SaaS. What makes them similar? What's different? And what are some tips on how to work with agencies from someone who's done both jobs.Topics Covered:What agencies actually care about - hint, it's not just free lunchHow to differentiate your SaaS solution to an agency who's getting pitched dailyHow mParticles handles account mapping at scale to drive their co-selling motionWhy demonstrating value to your agency partners as early as possible is crucialWhat John Joe sees coming in the partnership landscape over the next 5 to 10 yearsPartner with mParticle:mParticlePartner with mParticleSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Andrew Black, Sr. Director of Alliances at Pendo.io.Andrew and Adam discuss  solutions/implementation partnerships, how  to get started, and how to really make the most of solutions partners from a strategy perspective. Topics Covered:Why Andrew recommends teams invest in a solutions partner strategy earlyHow to start a solutions partner programs from scratch and how to scale itHow Andrew recommends working with solutions partners and what makes them uniqueWhy partner programs are unique in general and how you can get cross-team collaborationWhat Andrew sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Pendo:PendoPartner with PendoSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Pat McBrearty, Head of Partnerships at Workboard.Pat and Adam discuss how to partner with consulting firms, OKRs,  and building out a partner program from scratch. Topics Covered:Why it's worth your time to understand OKRs if you don't yet alreadyHow to start a partner program from scratch in a fast-growing industryHow Pat recommends working with consulting firms having spent 3 years at Bain & CompanyHow you can get OKR certified using Workboard's OKR Coach Certification PlatformWhat Pat sees coming in the partnership landscape over the next 5 to 10 yearsPartner with Worboard:WorkboardPartner with WorkboardThe OKR JourneySponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Theresa Caragol, Founder & CEO at AchieveUnite.Theresa and Adam discuss trends happening in the channel and why every SaaS company needs a partner ecosystem - it's no longer optional.Topics Covered:Why Theresa started AchieveUnite and how they help their clients achieve channel successWhat are the high-level trends that Theresa is seeing in the channel market todayWhy every SaaS company needs a partner ecosystem strategy todayWhat are the skill sets you need to be successful when building out your partner ecosystemWhere Theresa sees the future of B2B SaaS partnerships heading over the next 10 yearsPartner with AchieveUnite:AchieveUnitePartner with AchieveUniteChannel Acceleration Bootcamp (use code PARTNEREDPODCAST to get 20% OFF)Sponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Jo Wright, Director of Partnerships & Channel at Braze.Jo and Adam discuss how to ensure your tech partnerships are driving "predictable revenue" in a scaleable way. Topics Covered:How Jo defines "predictable revenue partnerships"How to think about building a partner program focused on "predictable revenue"What are the differences and overlap between building tech focused partnerships & revenue focused partnershipsHow to avoid major pitfalls when building out your scalable revenue partnershipsWhat Jo sees coming next in partnerships over the next 5 - 10 yearsPartner with Braze:BrazePartner with BrazeSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Nikolai Avrutov, VP of Alliances at Bringg.Nikolai and Adam discuss how he's built a partner program that's focused on "physical partners" like Doordash, Postmates, Lyft, and over 35 others. Topics Covered:How Nikolai built out the partner program at BringgHow to think about building a partner program focused on "physical partnerships"What the difference is between building tech focused partnerships and "physical partnerships"How to avoid major pitfalls at the earlier stages of building out your partner programWhat Nikolai sees coming next in partnerships over the next 5 - 10 yearsPartner with Bringg:BringgPartner with BringgSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Eli Mitchell, Director of Partnerships at Bench Accounting.Eli and Adam discuss how he's built a partner program that's focused on service and solutions partners, not tech partners. Topics Covered:How Eli built out the partner program at Bench AccountingHow to think about building a partner program focused on SMBsWhat the difference is between building tech focused partnerships and service focused partnershipsHow to avoid "being too scrappy" at the earlier stages of building out your partner programWhat Eli sees coming next in partnerships over the next 5 - 10 yearsPartner with Bench:Contact EliBenchPartner with BenchSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews James Denker Jr., Head of Partnerships at Imagination Media and Business Development Advisor at Relay Cloud.We discuss how James got into partnerships and where he sees the future of the ecosystem going in 2021 and beyond.Topics Covered:How James got into partnerships from his start at IBMHow to build out partnerships in the e-comm vertical and what makes them differentWhat the core KPIs are that James uses to measure and manage his partnershipsHow to avoid major pitfalls in building out partnerships in the e-comm verticalWhat James sees coming next in partnerships over the next 5 - 10 yearsPartner with Imagination Media and/or Relay Cloud:Partner with Imagination MediaPartner with Relay CloudSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Matt Irving, Global Partner Operations at WP Engine.Matt and Adam discuss what exactly is Partner Operations and how does it differ from just standard Sales/Revenue Operations. Topics Covered:How Matt thinks about Partner Operations and the role in the broader Go-to-Market organization How to build a Partner Operations organization - structure and all What the difference is between Partner Operation and Sales/Revenue OperationsHow to avoid major pitfalls in building out a Partner Ops role at your companyWhat Matt sees coming next in partnerships over the next 5 - 10 yearsPartner with WP Engine:WP EnginePartner with WP EngineSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Jake Wallace, Head of Strategic Partnerships at SignEasy.Jake and Adam discuss how Jake got started in partnerships and how he thinks about partnerships both in the short-term and the long-term. Topics Covered:How Jake got started in partnerships via coming from food techHow Jake measures success at SignEasy to run the partnership organizationWhat the different types of partnerships Jake oversees are and how each is differentHow you can leverage tech integrations to grow your market share in competitive marketsWhat Jake sees coming next in partnerships over the next 5 - 10 yearsPartner with SignEasy:SignEasyPartner with SignEasySponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Cody Jones, Head of Partnerships & Alliances at Zapier.Cody and Adam discuss how to build out a partner program with over 2,500+ integrations. Cody also shares how to think about ranking your partners to drive the most value for both your organizations. Topics Covered:Why it's worth your time to develop a framework for ranking potential partnersHow do you get other companies to recommend and sell your product for youHow Zapier structures their partnership team with over 2,500+ product integrationsHow you can leverage Zapier to get your product partnerships going at the early stagesWhat roles Zapier is hiring for as they continue to scalePartner with Zapier:ZapierPartner with ZapierSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io. 

Join host Adam Michalski as he interviews Cristina Cordova, Head of Platform & Partnerships at Notion. Cristina and Adam discuss platform partnerships and how to build successful API ecosystems.Topics Covered:What Cristina learned from her time building out the BD team at Stripe as the 28th overall employeeHow Cristina is strategically figuring out the API strategy for Notion How to think about your overall tech/product partnership strategy to build integrations people loveWhy focusing on getting the basics right first (product-market fit, customer pain points, etc) is crucialWhat Cristina is up to next at Notion and how you can get involved!Partner with Notion:NotionPartner with NotionSponsors:Partnership LeadersPartnered.ioSubscribe at www.partneredpodcast.com.Interested in joining the podcast? Reach out to hello@partnered.io.