Podcasts about j walter thompson

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's episode of The Best Guest we welcome actor and performance storyteller, Stacia Keogh.We talk about:Why storytelling is so importantThe three most important stories for business owners to shareIf you're new to speaking, how to find your voiceAbout Stacia KeoghStacia began working with businesses writing corporate training videos that were as entertaining as they were informative. She is an actor and performance storyteller appearing on world stages, public venues and small screens everywhere. As a resting actor in London Stacia learned the dark arts of advertising and how to use her story and acting skills to enliven pitches and presentations, notably J Walter Thompson, The Really Useful Group, Imagination and as an Education Officer at Kew Gardens.She currently works with professional service providers helping them to step into their own story to share their wisdom on panels, podcasts, and signature talks, 1:1 or Group Training programsShe hosts the podcast ‘Finding My Voice' where she interviews people who are speaking their truth and giving voice to others.If you play video games or listen to audiobooks chances are you've heard her voice guiding you through adventures.Key TakeawaysStorytelling is not just about reciting mission statements or listing features and benefits. Instead, it's about sharing genuine stories that have characters, specific events, and emotions attached to them. These stories help build trust and connection with customers and teams, allowing them to see themselves in the narrative and align with the company's values and purpose.Three Essential Stories for Business Owners: the origin story, the purpose story, and the value story. The origin story delves into how the company started and the founder's journey, providing a sense of connection and belonging for employees and customers. The purpose story articulates what the company stands for and its larger mission, uniting teams and attracting like-minded customers. Finally, the value story focuses on the transformation that the company brings to its customers' lives, going beyond product features to highlight the tangible benefits and outcomes.Tips for New Speakers: Rather than rushing through a speech or presentation, take a moment to breathe out, relax, and engage with the audience. By speaking to one person at a time, using facial expressions and hand gestures, and maintaining a steady pace, speakers can effectively convey their message and connect with their audience on a deeper level.QuoteWhen you tell your story, you give people permission to tell theirs.Connect with Stacia KeoghLinkedInInstagramTwitter/XWebsiteConnect with Victoria BennionTo learn more about working with us visit www.victoriabennion.com

REMIX: Album 2 Track 10 – Ellen Stone, EVP Marketing of NBC Lifestyle Brands, previously EVP of Marketing at Bravo Network, Director of Consumer Marketing at Lifetime and account person for notable Madison Ave. agencies Bozell and J. Walter Thompson. Graduate of Lehigh University.Hey Brand Nerds! We have an entertainment marketing legend in our house today!!  What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights:  • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows!• As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait!• Bravoholics, Bravolebreties and Bravocon• Ellen and DC's British accent…#ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules 

Steve Oppenheimer is a Licensed Marriage and Family Therapist, with a private practice in Palm Springs.  Steve also has over 30 years of executive-level business experience, and has worked with several Fortune 500 companies, including AT&T, Universal Health Services and J Walter Thompson.  In 2021, Steve made a career pivot and transitioned from his role of Hospital CEO to become a full-time Mental Health practitioner and entrepreneur.  In his practice, Steve blends principals of business leadership, Mental Health Wellness and a solution-focus.  Steve has lived in Palm Springs for more than 20 years, and works with individuals and couples throughout California (in person and online). For more information, please visit his website at www.stevenoppenheimermft.com In Steve's own words:"Although the concept of change is difficult for many of us to consider,  I choose to look at change as an "opportunity" to re-imagine, and re-prioritize what we want.  ​It's an opportunity to re-examine our path in life, make positive changes, and experience personal healing. Although this is typically not an easy time, it is an opportunity filled with the potential of great personal power.  As we move forward through our lives, we learn that life is not always fair.  We face challenges and obstacles on a daily basis.  Some of these we overcome; some of these, we come short. ​It's the moments of our life experience, which create, and then reinforce, not only our belief system and values, but also shape our "automatic thoughts."  Some of our automatic thoughts may lead us to create barriers for ourselves, which prevent us from finding a sense of satisfaction and personnel happiness. Additionally, some of our automatic thoughts may lead us to feel anxious, afraid, sad, stressed, depressed, unsatisfied, desperate, angry and alone.​We can find ourselves trapped in a dead-end job or stuck in unhappy, or unhealthy, relationship.    Even when we know things in our lives are just not working and we say that we want a change...It may be the fear, embarrassment or sadness that keeps us from moving forward.  It's our automatic thoughts that keep us from creating a life that we so deeply know we deserve.  ​Through authentic, honest and caring conversation and reflection, one can problem-solve, face life challenges, and find contentment and success. You can grow, make positive changes in Your life, and find personnel happiness". To contact Steve:   https://www.stevenoppenheimermft.com/Photo: Copyright Wilkinson/2023Opening and closing music courtesy the very talented Zakhar Valaha via Pixabay.To contact Wilkinson- email him at BecomingWilkinson@gmail.com

This week, Allan Manzano and Ron Padua of Dynamo Design Group (DDG) teach us about Human-Centered Design. DDG's approach to branding and design is human-first, meaning they take the time to understand the story of the person or people behind the business or brand before they begin to design and implement. Ron and Allan share how DDG came to be, what they value as a group, and how they work with their community. DDG was formed about a year ago, around the same time I started this podcast, and so you'll hear both of us talk about our journeys and how we stay grounded as we build.Guest Bios Allan ManzanoAllan Manzano has a 20-year-plus career expanding to household brands such as Sony, Bekin, Roxy, and Gap. He served as an art and creative director for design agencies in San Francisco, Los Angeles, and San Diego. He was born and raised in San Diego and received an undergraduate degree at San Diego State University in 2001 and earned his MFA at the Academy of Art University.Being home has allowed him to share his knowledge with local educational programs. Allan lends his time to non-profit organizations as a teaching artist at A Reason to Survive, otherwise known as ARTS. He recently served as the Director of Education for the American Institute of Graphic Arts, AIGA in San Diego.Alan is currently a professor at Arizona State University and teaches design communication. In 2022, Alan founded Dynamo Design Group, DDG, a minority owned and inner city creative agency that creates to motivate positive vibes in people and peak performances in businesses. Ron PaduaRon Padu is a Partner at Dynamo Design Group. Ron is a professional illustrator and concept designer here in San Diego. He studied graphic design at San Diego City College and Illustration at Entertainment Design Art Center Los Angeles. His creative career took off at the Los Angeles-based broadcast company, TZLA, where he created network IDs, brands, and on-air promos.Clients included the Sci-Fi Channel, Discovery Channel, HBO, ABC, FX Channel, and Hollywood Squares. Shortly after the company closed its doors, Ron decided to test the freelance market, which landed clientele such as The Aspect Ratio, J Walter Thompson, Blind Visual Propaganda, New Wave Entertainment, and Starbucks Coffee Corp.He then began working at Sony PlayStations San Diego, where he was a lead concept artist for Sony's visual art service group. He eventually became art director developing cinematics for PlayStation video games.Featured in this episodeFeatured candle: Beeswax candle from Mithras CandleFeatured deck: Radiant Crystal Cards by Bouchette DesignConnect with Dynamo Design Group (DDG)Links:WebsiteInstagramAre you an interior designer or are you interested in Holistic Interior Design? Check out my membership program, the Design Coven! This program is a real-world industry mentorship for Holistic Interior Designers that has everything you won't find in traditional design school curriculum. You'll learn from practicing interior designers working on real life projects, and get access to cutting edge vendors, suppliers, furniture makers, textile designers, and design resources that I've curated over my 17 years of design experience. As a member, you'll have the opportunity to build valuable relationships...

On episode 21 of The Carousel podcast, I'm joined by Pavel Fuksa, an award-winning Prague-based art director and illustrator who's worked at Saatchi, J Walter Thompson, and Y&R. He now runs his own design studio. We cover the European advertising world and how it's handling the woke takeover, particularly with regard to the World Cup which starts on Sunday. Islamic theocracy Qatar remains infamous for just the kind of human rights abuses involving women, homosexuality, and slave labor that woke global brands/agencies supposedly stand against. Thus we see teams taking actions, like Denmark kit maker Hummel reducing its nationalist branding because “Denmark doesn't want to be seen” in Qatar, or USMNT switching from American colors to the rainbow flag, which is, in my view, the perfect symbol of globalism's triumph over nationalism.However, the gay flag won't actually appear on US jerseys. It will “merely be displayed at U.S. Soccer controlled areas, such as at night-before parties,” perhaps an even better symbol for the emptiness of World Cup virtue signaling. Not a single country or brand was willing to go beyond fidgeting with its logos or letter writing to boycotting the event, which could be just as much a globalist calculation (an opportunity to further indoctrinate the global South) as a capitalist one.Pavel and I also discuss generally terrible woke campaigns like this one for Mercedes.You get it, right, because the Mercedes is named after a woman…the founder's daughter.Pavel's work on InstagramPavel on TwitterThe Carousel is a reader-supported publication. Get full access to The Carousel at thecarousel.substack.com/subscribe

Today on 3-Minute Marketing, I'm sitting down with Alex Morrison. He's currently CMO at PearPop, an on-demand creator collaboration platform. Prior to joining PearPop, Alex has had a remarkable career agency-side, serving in leadership positions at firms like Grey Group, R/GA, AgencyNet and J Walter Thompson. Alex has first-hand experience seeing the impact of great The post Why creators are the future of commerce with Alex Morrison of PearPop appeared first on WebMechanix.

Jane Evans is On Fire: Women in Mid-Life Are The Great Resignation Solution  In this exciting episode, Sarah Elkins is joined by author and activist Jane Evans. Listen in as Sarah and Jane explore the critical moments in a woman's mid-life career and the growth women obtain by lifting each other up. Check it out today! Discovering Clarity One Bite at a Time course is now available!     “Most of us by the time we reach this point in our life have experienced so much- on both ends of the spectrum, from joy to agony.” -Jane Evans   *podcast show notes contributed by Tracy Ackeret --- About Jane:  Jane Evans started her advertising career in 1982, she was the first female creative to work at London hotshop Leagas Delaney. In her early career, she worked on Philips. Tetley beer and a young start-up in the tech space. She launched Microsoft Word version 1 in the UK in 1983. A few years into her career she was headhunted out to Australia where she had a stellar career, winning a huge amount of awards and ending up a regional creative director for J Walter Thompson. In 2019, Jane started the Uninvisibility movement to change the societal narrative that renders midlife women invisible. Her book co-authored by Carol Russell entitled Invisible to Invaluable. Unleashing the power of midlife women envisions a world where midlife women are valued and employed.  Jane is an accomplished speaker and media commentator having appeared on BBC World News and Sky News with keynotes at Advertising Week, the 3% conference, and Cannes Lions. She has appeared on many podcasts from Creative Rebels to This Way Up. See Jane's book (US) here and (UK) here. Visit Jane's LinkedIn and website.  --- ABOUT SARAH: "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.  

Damian Bradfield is the Co-Founder & Chief Creative Officer at WeTransfer, the leading cloud-based content-sharing platform that is in the business of making tools to shape and move ideas for creatives globally. While best known as a service to easily transfer large files to colleagues and loved ones, WeTransfer is a powerful storytelling company on a mission to make the internet more open and democratic. In my chat with Damian, we discuss how WeTransfer came to be, how it is creating impact through its editorial platform WePresent, and how a tech company builds and sustains critical trust at a time when others struggle. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and Audible. You can also watch episodes on YouTube at WeFirstTV. Damian Bradfield: Damian Bradfield is the company's Chief Creative Officer and Co-Founder. He joined WeTransfer in 2010 as Chief Strategy Officer, before setting up the company's US offices and creating WePresent. He was the co-founder of digital design studio, Present Plus, which was acquired by WeTransfer in 2016. Damian started his career at Stella McCartney before joining ad agencies AMV and later, J Walter Thompson. Damian is a published author of The Trust Manifesto, which debates online privacy, trust, and big data. He holds a degree from the London School of Economics and Political Science. Resources: Learn more about WeTransfer Connect with Damian on LinkedIn Visit leadwithwe.com to learn more about Simon's new book or search for “Lead With We” on Amazon, Google Books or Barnes & Noble. 

My guest today is like no other. Claude Silver heads the People function at Vayner Media, and there are two things that make her very different.Firstly, Claude is not a career HR person, no! In fact she has had a very varied career in Outdoor Education, Public Relations and Advertising at firms like Publicis and J Walter Thompson in London.Second, she is not a Chief HR Officer. She's likely the only CHO (Chief Heart Officer) in the world! I googled the term, the first page results are all about my guest. I want you to listen to how she talks: As the first ever Chief Heart Officer it is my great honor to lead at VaynerMedia. I work for a thousand humans, and I am in touch with the heartbeat of every single person in the company. My role is to infuse the Agency with Empathy. It's my purpose. In this episode, we talk about Claude's colourful career and how she got hired in different industries.- Claude shares the detailed backstory of how she got into Advertising & PR at prestigious firms like JWT and Publicis and how she moved to London during that time.- Claude also shares how she met Gary Vaynerchuk, and how that meeting resulted in her eventually getting hired at Vayner Media, and what happened next. (It's quite unexpected!)- We talked about her role being filled with the 'exquisite dirty work of being human'. This is so relatable, because no organization is without it. And Claude shares her best advice on how to approach the messiness of leading, whether 10, 100 or 1000 people.- The importance of culture and how even during the interview process, a job candidate can determine the company culture from the outside in... and so much more!Follow Claude on social media:https://www.linkedin.com/in/casilver/https://www.instagram.com/claudesilver/Claude's website: https://www.claudesilver.com/Claude's podcast: https://podcasts.apple.com/us/podcast/emotional-optimism-living-in-the-silver-lining-podcast/id1441782924-----------------------------------------------------------------Liked this episode? A couple of things:1. Share the podcast with three of your closest friends! And please leave a great review on Apple Podcasts here, as it would mean a lot to me and hopefully help others discover this resource for Job Seekers ! 2. You will love my weekly emails called Charge-Up! .. they're no fluff no spam, where I share my favourite career insights from movies, TV shows, news and my own personal experiences, that I don't share anywhere else. Make sure you sign up here!  3. Come hang out with me LIVE on LinkedIn and Youtube every Friday at 2 pm CET where I answer your questions and often bring in fab guests:LinkedIn: https://www.linkedin.com/in/sonalbahl/ Youtube: https://www.youtube.com/SuperChargeYourself4. Share your favourite takeaways and tag me on your Instagram: https://www.instagram.com/supercharge_yourself/

Lynn Power truly followed her dream. She climbed the ladder in advertising to become J. Walter Thompson's CEO of their NY office and then gave it all up for two startups that she founded. We talk about what it was like for a woman in advertising, working in the same industry as her husband, and then her reasons for changing careers.My featured song in this episode is “Trippin'”, the title song from the Project Grand Slam album. Spotify link: https://open.spotify.com/track/3cOl9PTGd4ZttjK4VxO4zt?si=hxKzG5aUQrq3xxDQ9xW3ZA---------------------------------------------   In this episode Lynn and I discuss:Her early dream to join the FBIHer first job in advertising as a receptionistThe importance of typing skillsHer first account - Pizza HutHer move to NYC from ChicagoHer brand experience What happened to jingles and TV theme songs?She and her husband in advertising togetherCEO of J. Walter Thompson NYHer move to two startups; MASAMI and Isle de Nature If you enjoyed the show, please Subscribe, Rate, and Review the podcast. Just click here. Robert's “Follow Your Dream Handbook” is an Amazon #1 Bestseller. It's a combination memoir of his unique musical journey and a step by step how-to follow and succeed at your dream. Available on Amazon and wherever books are sold. Get your Complimentary DREAM ROADMAP with Robert's 5 steps to pursue and succeed at YOUR dream. Just click here: https://www.followyourdreampodcast.com/dreamroadmap Connect with Lynn at:https://www.lovemasami.com@lovemasamihair Connect with the Follow Your Dream Podcast:Website: www.followyourdreampodcast.comInstagram: https://www.instagram.com/fydpodcastFacebook: www.facebook.com/FollowYourDreamPodcastEmail Robert: robert@followyourdreampodcast.com Follow Robert's band, Project Grand Slam, and his music:Website: https://www.projectgrandslam.comStore: https://www.thepgsstore.com/  YouTube: https://www.youtube.com/user/PGSjazzFacebook: https://www.facebook.com/projectgrandslam/Spotify: https://open.spotify.com/artist/04BdGdJszDD8WtAFXc9skWApple Music: https://music.apple.com/us/artist/project-grand-slam/274548453Email: pgs@projectgrandslam.com

Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of boards, helping women progress out of corporate life into board positions. In this episode, Cheryl takes us through how to better understand your brand; the value and skills you provide, how to select the right boards and where opportunities are to upskill. Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

It's Greek to me! Fred Harper hangs out for a chat! Fred just released his latest comic book, "Snelson: Comedy is Dying" published by Ahoy Comics, and shares some of his process, hanging out in comedy clubs for "inspiration", fixing up a home in Greece, and loads more. It's fun, check it out! Fred is an illustrator living in New York city, known for his work in The Week Magazine, Wall Street Journal, New York Observer, Investment News, New York Times, Time, Sports Illustrated, National Geographic for Children, Scholastic, Village Voice, Country Weekly, Penguin, The Deal, Ad Age, Muscular Development, Muscle and Fitness, Health, Money, J Walter Thompson, Hermes, Two Seven, Marvel, DC Comics, Premier, Sport, Sporting News, Playboy, Screw, Saks 5th Ave, US Air Force, New York Press, Random House... Check out Fred on: Instagram @deadredfred https://www.fredharper.com/ Buy Fred's latest comic books here: https://www.comicsahoy.com/ Please enjoy and remember to smash that like and subscribe button! https://www.jasonseiler.com/​​​​​​​​​... INSTAGRAM-seilerpaints #facethetruthpodcast​​​​​​​​​​​​​​​ #fredharper #jasonseiler​​​​​​​​​​​​​​​ ​

Lynn Power has spent much of her 30-year career running and transforming agency brands. She has expertise in transforming organizations from top to bottom, including capabilities, organizational structure, talent and culture. She recently left the big agency world to create Masami, a premium, clean haircare brand, which launched in February 2020. Prior to her entrepreneurial move, Lynn was the CEO of J Walter Thompson, New York. Responsible for the flagship office of WPP's $1.5 billion iconic agency, the oldest advertising agency in the world. Throughout her career, Lynn has had the great fortune of working with some of the world's most well-known brands, including Listerine, American Express, Clinique, Hershey's, Pizza Hut, and Wild Turkey. Lynn believes that business success relies on building a team that respects and nurtures ideas, as well as the people who create them. She believes in moving at the speed of culture, eliminating barriers and helping women find their voices. Tune in to find out more about Lynn's pivot story out of the corporate world and into her passion projects. Connect with her on LinkedIn Find out more about Masami Haircare. Follow on social media (Instagram): @lovemasamihair and @lynnpowered  

Being Human in a Tech-Enabled World is a four-part video series from PRovoke Media in partnership with AxiCom. In this series, PRovoke and AxiCom invite in-house communications leaders and experts in their field to join the conversation on how different aspects of life and work – as humans and communicators – have changed since we were thrust into a virtual world  and how they might change again in the future, now the power of technology has been realised. This second episode on creativity features three guests: Graeme Anthony, AxiCom's first creative director, who is bringing a consumer PR approach to B2B technology campaigns after 10 years at Frank, where he worked on campaigns for the likes of Burger King, Diet Coke, Huawei and Atom Bank; young creative Aoife O'Leary, who co-founded Girls Do Ads and has already been a Cannes Young Lions Finalist and picked up awards including D&AD New Blood Pencil and Ones To Watch; and Sean DallasKidd, a founding partner of consumer creative and communications firm Demonstrate and ex creative director at agencies including J Walter Thompson and FleishmanHillard. In conversation with PRovoke Media's EMEA editor, Maja Pawinska Sims, the trio of creative directors cover the challenges of finding creative inspiration in a virtual world; the effect of lockdown on the creative process and creativity in communications campaigns; and what creative teams might take forward into the post-pandemic world. 

In this episode, Rajiv and I had a conversation around his new book, Adventures of an Itinerant Executive, the India corporate culture and his 4+ decades career journey.  Rajiv is an IIM Ahmedabad graduate and business leader with international experience in Strategic Business and Market Research, Brand Management, Advertising, Consumer Banking, Mutual Funds, Credit Cards and Knowledge Management with blue-chip multinationals. These include Glaxo Smith Kline, J Walter Thompson, Citibank, Standard Chartered Bank, Nielsen, the Kantar Group (IMRB, BMRB, LMRB) Egon Zehnder and Heidrick & Struggles. He has worked in the UK, Saudi Arabia, UAE, Sri Lanka and India.   You can buy the book from https://notionpress.com/read/adventures-of-an-itinerant-executive 

Interview with Jerry Fletcher How To Craft A Unique Consultancy Business Built On Trust Interview with Jerry Fletcher #Consultant #ZaxisMarketing #JerryFletcher Hi, and welcome to the show! On today's My Future Business Show I have the pleasure of spending time with business owner, consultant and speaker, Jerry Fletcher talking about what it takes to build your unique consultancy business on trust. Jerry started working in advertising in the mailroom at J Walter Thompson in New York in the ‘mad man' era. Years later the board of my B2B ad agency in Portland Oregon fired him, and on that same day, Jerry opened the doors to his consulting practice and never looked back. During the call, Jerry talks about his personal journey as an entrepreneur, and reveals why some businesses go up like a rocket and others fizzle on the launch pad. He also shares why business development takes a lot of abilities: networking, branding, contact relationship management, referral generation and selling, and how he has mastered the skills needed to be memorable, unforgettable, and Indispensable. So, if you're looking to take your business to the next level, and you want to learn from someone who has already walked the path before you, then be sure to listen in to this call. To find out how Jerry can help you on your business building journey, click the link below.

This week, marking our Half Century 50th episode (not out), we’ve caught and bowled Facebook’s Head of Strategy, and cricketer, Shekhar Deshpande.   One of the world’s great strategists, Shekhar spent nearly two decades at the creative agency J Walter Thompson, across Bangalore and London, prior to joining Facebook. He’s had work awarded at Cannes, performed judging duties for the Effies, and worked with clients including Nike, Unilever, Shell, Diageo and Mondelez.    Shekhar shares stories of his 19 years at JWT, running away from and towards things, how a cricket match in Guildford helped change his life, working at Facebook, the importance of expressing your feelings and the future of strategy.    If that wasn’t enough, in the final over, he knocks us for 6 with career advice from Calvin & Hobbes, delivers a glorious googly on why he detests pitches, and loads more. Howzat? ///// Follow Shekhar on LinkedIn (https://www.linkedin.com/in/shekhardeshpande/)   And on Twitter (https://twitter.com/shekhar_d?lang=en)   Watch ‘Being the Best Strategist You Can Be’ (https://www.isolatedtalks.com/talks/being-the-best-strategist-you-can-be-my-story/) on ISOLATED Talks  Here’s his WARC article (https://www.warc.com/newsandopinion/opinion/at-50-is-strategy-old-enough-to-stand-on-its-own-feet/2783) on the Future of Strategy    Shekhar’s book recommendations are: Roots (https://www.amazon.co.uk/Roots-Alex-Haley/dp/0099362813) by Alex Haley  The Silk Roads (https://www.amazon.co.uk/Silk-Roads-New-History-World/dp/1408839997) by Peter Frankopan  Illusions (https://www.amazon.co.uk/Illusions-Adventures-Reluctant-Richard-Bach/dp/0099427869) by Richard Bach  Born a Crime (https://www.amazon.co.uk/Born-Crime-Stories-African-Childhood/dp/B01M6W3BAI) by Richard Noah (Audiobook)  We Need to Talk About the British Empire (https://www.audible.co.uk/pd/We-Need-to-Talk-About-the-British-Empire-Audiobook/B081581253) by Afua Hirsch (Podcast)  Alchemy (https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/B07KQGK729) by Rory Sutherland (Audiobook)  /////

With a diverse and rich background in performance and teaching, Stacia Keogh creates and tells stories as a Performance Storyteller. On a mission to 'free the story', Stacia empowers women to use their own voice to tell their story of value, purpose and possibility. Real stories from real women, extracting wisdom, sharing true experience and enabling their story to shine like a beacon.   KEY TAKEAWAY “You are the most credible source of information. Don't ever doubt your own experience as being important. What you've been through is wisdom and it just takes some reflection and a listening ear so that you can empty out that heart and really empower your soul to stand up and say this happened to me. This is important to me. That’s where the story starts.”   RECOMMENDED READING* Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado Perez - https://amzn.to/3kwaTI6   ABOUT STACIA KEOGH A performance storyteller, voice artist and actor, Stacia Keogh is the founder of StoryPreZ: Story Mentor and Presentation and Pitch Coach. Stacia began working with businesses writing corporate training videos that were as entertaining as they were informative. Then as a resting actor in London she learned the dark arts of advertising and how to use her story and acting skills to enliven pitches and presentations, notably J Walter Thompson, The Really Useful Group, Imagination and as an Education Officer at Kew Gardens.   Currently, Stacia is working with entrepreneurs who are stepping into their own story to share their wisdom on panels, podcasts and signature talks and offers 1:1 coaching, Group Incubators and free monthly webinars.   Listen to her radio show on Marlow FM 97.5 Wednesdays 10-12 featuring Stories From The Marketplace. If you play video games or listen to audio books the chances are you’ve already heard Stacia’s voice guiding you through the unknown already!   CONNECT WITH STACIA https://www.facebook.com/stacia.keogh http://www.linkedin.com/in/staciakeogh https://www.instagram.com/storystacia http://www.twitter.com/Staciastory http://storyprez.co.uk     ABOUT THE HOST - AMY ROWLINSON Amy is a Coach, Mentor, iTunes #1 Podcaster, Mastermind Host, Speaker and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.   Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.   If you would like Amy to help you focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall    Please sign up for the weekly Friday Focus newsletter at https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://www.instagram.com/focusonwhy/  https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. *As an Amazon Associate I earn from qualifying purchases.  

On this episode of GET TO KNOW YOU, we discuss another thought-provoking topic; ‘Do you think only those with a developed creative mindset will inevitably reach success?’. This week, I will be sitting down with Brent Choi, former CEO and chief creative officer of DDB Canada. Previously, he was the Chief creative officer of J Walter Thompson flagship office in NY for 3 years and had creative oversight across North America. From business management to creative explorer with a passion to solving complex business problems with teamwork, creativity and bravery. Every creative agency that he has set foot in, in the past 15 years, has not only helped different brands succeed but allowed each company to thrive.Tune in as we discuss knowing you deserve a seat at the table, encouraging yourself out of the knock backs and how creative problem solving can be applied. Stay tuned to the end of the episode to find out how you can join the conversation on the Get To Know You Cafe.CreditsMusic- Sara Oliveira

At this time, it strikes me that we have an opportunity to look at our lives and our businesses in a new way and maybe get creative about what the future can bring.  So, I thought it would be good to talk about creativity and get some techniques and advice from my guest this week, BAFTA award-winning comedy writer and creativity expert, Tim Reid. Bio Tim Reid is a multiple award-winning comedy writer, best known for co-creating and co-writing the BAFTA winning sitcom, CAR SHARE. As well as winning the BAFTA for Best Scripted Comedy, CAR SHARE also won Best Original Programme at the Broadcast Awards, 2016; Most Popular Comedy Series at the National Television Awards, 2016; and Best TV Entertainment Programme at the Television and Radio Industries Club Awards. In addition to being a successful comedy writer, Tim is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians.  Tim has worked for some of the worlds most creative organisations, including global ad agencies, innovation consultancies and the BBC. He’s helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses. Tim is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. He started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award-winning Copywriter. Tim’s unwillingness to be boxed in by a job title or discipline reflects his approach to creativity, and his ethos in inspiring creative thinking in others. From his unique position as both a successful innovation consultant and comedy writer, Tim has drawn together a practical guide to applying the trade secrets used by top creative professionals, comedians and writers. During the process of writing, developing, and filming a major sitcom for BBC One, Tim learned first-hand how many of the same tools and techniques of creativity and idea generation are used by writers, comedians and commercial innovators alike. As well as sharing these ‘trade secrets’ through his keynote speeches, Tim continues to coach companies in innovation and is currently working on new sitcom formats and screenplay scripts. Tim is a master at keeping audiences actively engaged and positively energised. Whether it’s getting people on their feet and playfully interacting or switching on different parts of their brains through quick mental exercises, Tim can make sure your audience is alive, alert and full of energy throughout your event. Recorded on: 1st May 2020 Links: More about Tim Reid More about Maria Franzoni Ltd Connect with Maria on Linkedin Connect with Maria on FaceBook   More about Kevin Gaskell -  https://mfl.global/speaker/tim-reid More about Maria Franzoni Ltd - https://mfl.global Connect with Maria on Linkedin - https://www.linkedin.com/in/maria-franzoni/ Connect with Maria on FaceBook - https://www.facebook.com/speakingbusiness.co To book any of the speakers featured on the Speaking Business podcast, click here  Listen here: Libsyn  Itunes  Soundcloud Stitcher Spotify  

With over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson's largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand. Sean also oversees or directly manages all Marine Corps projects across multiple agency channels, including the Marine Corps' core marketing programs of Awareness, Lead Generation, Recruiter Support and strategic development. Additionally, he has oversight of various specialized efforts, including the management of a nationwide field team, diversity initiatives, and content collection and asset management. Sean began his career at J Walter Thompson in 1998 as an Associate Account Executive for the Atlanta District FDAF and was promoted to various positions on the South Florida, Upstate New York & Rochester, and Atlanta FDAF accounts, including Account Supervisor for the South Florida FDAF in Miami for three years. Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process. Host: Jason Smith, Founder of Sales Synergistics www.SalesSynergistics.com Interested in being a guest on the show?  Contact us at: Jason@salessynergistics.com

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows! • As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait! • Bravoholics, Bravolebreties and Bravocon • Ellen and DC’s British accent… #ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules

PLEASE NOTE- THIS TRACK RECORDED PRIOR TO CORONA VIRUS OUTBREAK. Hey Brand Nerds! We have an entertainment marketing legend in our house today!! What a fun show with Ellen who shares great stories throughout her career from milk mustaches to certified bravolebrities to how to handle the deluge of people at Vanderpump Rules Bar Crawl and more. Oh and lots to learn including these highlights: • Brand is a living thing and must always be fresh, innovative and be able to pivot • Learning the nuances and differences for brand positionings through the prism of NBCUniversal Lifestyle networks • When you have a “tight” brand, everyone who touches the brand gets it and success flows! • As a leader, ensure the team keeps it real with genuine feedback to you • When you have a poisonous person on your team, no matter how talented they are, gotta cut bait! • Bravoholics, Bravolebreties and Bravocon • Ellen and DC's British accent… #ellenstone #marketing #branding #NBCUniversal #bravo #bravotv #oxygen #E! #eentertainment #sociableshoppable #realhousewives #mrporter #vanderpumprules

“All the skills that are required to be successful in the [tech] field can be self-taught. You can learn anything nowadays. Be curious. Read all you can. Watch all you can. Mess around. Try to build your own products. Build an app, build a website. That’s what really interests me as a hiring manager.” A unique perspective on technology is revealed in K. David McCarthy’s engaging interview on his professional journey in tech and advertising. From a pre-internet gig at ad agency giant J Walter Thompson to his current role at Tightrope Interactive, David shares insightful observations drawn from personal experience and offers informed advice to those wishing to pursue a career in tech.

Lisa Killbourn is a Strategist with 30 years experience across some of the biggest agencies, including Collett Dickenson Pearce, J Walter Thompson, and AMV BBDO. Lisa is now a freelance consultant collaborating with organisations to develop brand value and business growth strategies.  Link to Lisa's article The Perception Problem which we discuss - https://www.linkedin.com/pulse/perception-problem-referendum-clientagency-briefs-lisa-killbourn/  

Claude Silver is the Chief Heart Officer at VaynerMedia the advertising company co-founded by Gary Vaynerchuk in 2009. Prior to joining GaryVee, Claude spent 20 years in the top tiers of the advertising world, working for Publicis and J Walter Thompson, building global brand strategies for Fortune 50 companies. Her current role is to connect with every employee at Vayner Media, inspire, mentor and lead the team, and infuse the company with empathy. We started our chat with Claude's move from advertising strategy to becoming the heart of the VaynerMedia. She told me about the differences and similarities between different generations and how she hires and retains top talent in a company in which 85% of the people are millennials. Claude talked about why "cultural fit" has become less relevant in employing new people and how working actively towards inclusion through "cultural addition" inspires and retains talent. We touched on the way Claude tackles those employees that need to be let go, and we explored career architecture, the increasingly fast-paced world we live in, and the opportunities this opens up.  This show was recorded live in Sharjah so there is a little background noise.  You can learn more about Claude on her website, Instagram, LinkedIn and Twitter.

Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

The week account planning started in 1968 with BM@P opening its doors and J Walter Thompson launching its planning department on Nov 1st. Where are we now? I talk about the significance of the beginning and how it differs from today.

The usual western sponsors in this years World Cup have largely been replaced by Asian brands. Why?FIFA makes most of its money from selling the broadcast rights to the World Cup, and through corporate sponsorship. But this year fans won't be seeing as many of the usual brands they're used to on billboards and adverts. Instead, they'll be seeing a lot of...well, Mongolian yoghurt as Simon Chadwick Professor of Sports Enterprise at Salford University in Manchester tells Manuela Saragosa. She also hears from Toby Hoare, CEO of J Walter Thompson in Europe, a marketing communications company which advises large global clients on how to manage their brands. Plus Sean O'Connor, co-founder of Statsports tells her about the tech players will be wearing this year.(Picture: A girl standing in front of an advertisement by a Chinese dairy company sponsoring the 2018 Football World Cup, at a subway station in Beijing; Credit: Wang Zhao/AFP/Getty Images)

Drew Train was a rising star on Madison Avenue, working at the legendary J Walter Thompson agency for clients like HSBC, one of the biggest banks in the world. But at night, he was going to Occupy Wall Street rallies. That's because he thought something had gone very wrong with business: it was extracting more from the world than it was putting back, and benefiting the rich over everyone else. Eventually, he couldn't stand the tension between his day job and his values, and he ended up leaving J Walter Thompson to co-found a new agency, Oberland, with Bill Oberlander, himself a highly successful ad veteran who had designed campaigns for clients like Target and Snapple. At Oberland, Drew and Bill work with nonprofits, like The Nature Conservancy, and for-profits, like the Blue Man Group. But increasingly, they believe there'll be less difference between the two: all for-profit businesses will have to be socially responsible, or risk going out of business — and quite possibly taking the whole system down with them. In this episode, Drew tells host Spencer Critchley why business as usual won't work any more and describes what's coming next. Find more info and episode links at dastardlycleverness.com.

Progressive conversations about otherness--race, gender, ableism -- can be hella uncomfortable. Torsten Gross, Head of Strategy at J Walter Thompson, joins us to talk about making these conversations the norm.

the year account planning got going. As we approach the anniversary year 2018 it seemed a good idea to outline the key events in 1968 which ended with 2 agencies J Walter Thompson and Boase Massimi Pollitt having planning depts. The year it really got going.

October 2017: Before becoming a professional speaker, trainer and coach, James Hurford spent 27 years working in top creative agencies including Saatchi & Saatchi, Ogilvy, J Walter Thompson and Publicist working on international marketing campaigns such as British Airways, Barclays Wealth, and Shell. #advertising #directmarketing #confidence #interview #business

David Patrick joins Smart Companies Thinking Bigger host Kelly Scanlon to discuss high performance marketing for business owners. In today's episode, Dave will discuss common marketing problems and improving marketing strategies, including: The common marketing problems he's found working with CEOsThe common marketing problems he's found with start-upsThe key things he's ve learned about marketing during his long careerWhat non-marketing senior executives need to understand about marketingWhether there is a secret to marketing Patrick is the Chief Marketing Officer and Founder of High Performance Retail Marketing Group as well as High Performance Marketing Boot Camps. He has 30 years of marketing and sales experience at Procter & Gamble, Leo Burnett, and J Walter Thompson, leading high performance brand teams on McDonald’s, Toys R Us, Burger King, Miller Lite, Sprint, AMC Theaters, LG Electronics, Kraft, Kroger, Kellogg, Applebee’s, and General Motors. Patrick has also held Chief Marketing Officer positions for Beauty Brands and Westlake Ace Hardware. As an entrepreneur, Patrick has built four successful companies: High Performance Retail Marketing Group (www.hprmg.com); a web-based marketing services network for small business:  bizHive (www.bizhive.com); a start-up incubator-accelerator WaveMaker Labs; and a digital field marketing platform:  LocalWave (www.golocalwave.com). Through High Performance Retail Marketing Group, Dave partners with CEOs, CMOs, and leadership teams to build marketing and sales strategies that drive business growth.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Erin Dwyer is a marketing guru with a passion and enthusiasm for the digital world. Erin is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. Erin started her career in the advertising side of the business and has worked at prestigious agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She's worked in gaming, software technology and entertainment categories. With digital’s impact on all industries, Erin’s aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what’s next. “The most important thing for anyone in any category is to realize that the concept of marketing as we once knew it is basically over” – Erin Dwyer What you’ll learn about in this episode: What today’s marketing mix looks like and how to stay relevant How to find value in your marketing approach and tactics while looking outside the box How to realize that marketing isn’t a function, but rather the DNA of your organization How to think about your company’s strategy and add value in a more altruistic way How to show who you are and who your company wants to be How to lean on others and share information to achieve better results How to keep an active social presence for a brand How to prioritize  Ways to contact Erin: Website: www.Digi-Darwin.com  LinkedIn: ErinKDwyer

The first in a series of podcasts which comes from the introduction and first chapter of 98% Pure Potato - a book about the origins of account planning - the strategic role which chooses the message for advertising and considers how the advertising should work. The function was invented in 1968 starting in 2 London advertising agencies at the same time thought they were very different. The largest agency at the time J Walter Thompson and the start up Boase Massimi Pollitt. 98% Pure Potato is based on interviews with the first ever planners who did the job working at these advertising agencies and others. This is not a text book but a kind of oral history which explains how the job was first carried out at a time when the UK made better advertising than any where else. It should be of considerable interest to advertising practitioners and those studying advertising. This introduction explains how the book came about and why it is called 98% Pure Potato

Tamara Ingram began working at Saatchi Saatchi when she was 25 years old. By the second day on the job, she knew she wanted to be the CEO. And 10 years later, she was. Today, Ingram is the CEO of J Walter Thompson. She is successful, driven, and always believed she could do anything she wanted. Today, her management philosophy revolves around the idea that you have to be what you expect others to be. Listen to this week’s episode to learn about her passion for people, her passion for building business solutions, and how having honest conversations leads to success.

Sir Martin Sorrell is arguably the most important advertising executive in the world. As CEO of WPP Group, he oversees a global marketing machine that he's assembled over more than 30 years. His group companies include J Walter Thompson and Ogilvy & Mather, Young & Rubicam, and more than 100 others. Clients include two of every three Fortune Global 500 companies. When I sat down with him for the Fortt Knox podcast, I wanted to talk about his childhood, his career, and the pivotal choices he made. He didn't disappoint. Learn more about your ad choices. Visit megaphone.fm/adchoices

The "Fortune On Stage Presents: The Most Powerful Women" podcast series features inspiring and practical advice from the world’s most preeminent women leaders.

My passion is culture "Focus on the team, not the individual." Helen Russell is the Chief People Officer at Atlassian. She had a great conversation with Mark and Patrick about talent, leadership, teams, and learning. Atlassian is a company that creates software that allows teams to work together better. She was formerly of Santa Barbara-based SONOS until recently. Her background includes working at a WPP company, Kantar, which was intriguing as Mark works with WPP company, J Walter Thompson. This wide-ranging conversation covered a lot of ground including: • What's the role of HR in the new, dynamic, fast-growth economy where companies grow at 35% and more • How you have to rethink how you work with high-potential employees - they have to outpace the business's rapid growth, as their jobs will inevitably morph every six months. Looking for exponentially bright people and move them up and through the organization • GRIT - it's not just intelligence - it's drive and determination that is the hallmark of top performers • Why companies need to rethink Performance Ratings - and focus instead on team performance • What we care about is Collective Success • Her sports background • The discussion and definition of Diversity and Inclusion in the workplace was enlightening • The most diverse perspectives help high impact teams deliver results • "What are the skills required for our future company?" Incredible insight into the role of HR in the C-suite • How to craft a talent strategy for your company • How HR is now more like the CMO • The question each of us (entrepreneurs) should ask ourselves, "Are we the right person to hire people in our company?" Should we pass that to a professional? • A book recommendation: WHO by Geoff Smart and Randy Street • Her go-to icebreaker to start off an interview. "Last night, you were with a friend, and telling them about today's meeting. How did you characterize it to them?" • We talked about the recent acquisition of TRELLO by Atlassian. We love TRELLO. This led to a discussion about mergers and corporate culture.

The ever-changing nature of global organisations presents challenges for building and nurturing relationships bounded in trust: the belief that another person has an attitude of goodwill towards them and taking actions according to that belief. As business leaders, we understand that trust is important, but why does it matter so much to organisational performance? Greg Shuler, Chief Talent Officer at J. Walter Thompson Company for the Middle East & North Africa, discusses how to harness the power of trust to improve organisational performance.

Presidente de Publicidad J. Walter Thompson La Publicidad de un Presidente y el Presidente de Publicidad “Creo firmemente que no hay nada más poderoso para cambiar la realidad que una idea.”  – Juan Pablo Rocha Juan Pablo Rocha y todo el equipo de JWT Colombia fueron el #1 equipo de Colombia en Cannes Lions 2016. Ganaron algunos premios impresionantes por un trabajo increíble. Voy a utilizar las palabras gloriosas de Esquire Colombia por parte de la introducción a Juan Pablo Rocha – “Juan Pablo Rocha, bogotano de 50 años, empezó su carrera como redactor publicitario, luego fue ejecutivo de cuenta para Unilever. Cursó una maestría en Barcelona en Dirección de Empresas con énfasis en mercadeo. Trabajó en Lintas España, volvió al país y fue gerente de Y&R en Bogotá. Luego montó su propia agencia, la vendió a otra importante multinacional, y mientras esto ocurría lo llamaron de JWT. JWT Colombia (J. Walter Thompson), la emblemática compañía mundial creada hace más de 150 años, y presidida en nuestro país por Juan Pablo Rocha. En la actualidad su empresa cuenta con +300 empleados que manejan importantes cuentas en los sectores automotor, de telecomunicaciones, de alimentos y bancos, entre ellas: Claro, Ford, Banco Caja Social, Juan Valdez, Marca País, Bayer, Kimberly Clark, Nestlé, Nokia y Nike.” Una advertencia antes de empezar. Hablamos mucho de política en este episodio y si esto es algo que le molesta.. busca otro podcast. Con eso dicho.. les presento a Episodio #16 Juan Pablo Rocha – Presidente de Publicidad J. Walter Thompson Connect with Juan Pablo Rocha:  LinkedIn Facebook Sitio Connect with JWT : Twitter Facebook Sitio Wow * El Presidente de la República de Colombia * El hombre más competitivo * Lo difícil que es explicar la verdad * La era de transparencia brutal * Donald Trump y “The Wall” Escuchar * iTunes * Stitcher * Overcast.fm * Transmitir haciendo clic aquí * Descargar haciendo clic derecho y “guardar enlace como” Similar ¿Quieres escuchar otra podcast similar? Escucha el episodio #10 con Daniel Yuste el director ejecutivo de DesignIT Medellín, Barcelon, y Madrid. Transmitir el episodio más abajo o descargar haciendo clic derecho aquí y “guardar enlace como” Este episodio está patrocinado por CABEZAROTA Es un estudio digital de animadores, diseñadores e ilustradores. Cabeza Rota brinda trabajo de alta calidad, buenos precios,★ Support this podcast ★

Guy Smith, part of the core faculty at Antioch University in Santa Barbara met with host Mark Sylvester to talk about his career as an educator, networker, SCAMP’r and lifelong student of Communications. Guy was one of the original members of the 805connect project and worked with Mark on several projects over the 20+ years that they’ve known one another. Guy focuses on communication in all forms. He started as an English teacher and now helps students understand the impact of Advertising on our culture. He recently invited Mark into his class, Advertising and Culture to talk about Mark’s experience working with McCann Worldgroup and J Walter Thompson company. We covered a lot of ground in this conversation, including: Information on demand How education needs to be more applied and less theoretical The role of advertising in our culture One of his projects for students, to interview someone in the ad business and another which is to develop an ad campaign – here’s the twist – you have to do it for two different counties (this gets to the culture piece he’s so focused on) Who’s Hofstedes and what is his Cultural Dimensions theory? Individualism v Collectivism What it means to repeat an ad, over and over and over and over and over … How to apply big thinking to small business Social media works for small businesses on tight budgets How millennials don’t realise that they’re being sold to (all the time) Why Malcolm Gladwell’s TED talk on Spaghetti Sauce is important to consider in the context of advertising Buzzword bingo: DeMassification – look it up here, in a blog post by Harrison Stelle Fish will be the last to discover water.

Sir Martin Sorrell is the most influential man in advertising. As the CEO of WPP, the world's largest advertising group, he is one of the world's most connected executives. After 30 years, WPP now embraces some of the best known names in advertising and PR - including Ogilvy and Mather, J Walter Thompson and Burson-Marstellar. Steve Hewlett talks to Sir Martin about the balance of power between traditional and digital media; how information about us online is informing creativity in advertising, and as he turns 70, what's next for him, and the advertising empire he has created.The High Court has awarded damages totalling nearly £1.2m to eight people whose phones were hacked by some journalists Trinity Mirror newspaper group. Eight claimants -- including the actors Shane Ritchie and Shobna Gulati - were paid, 'very substantial' damages in the civil case against thr group. The largest amount was awarded to Sadie Frost who received damages of £260,250. Steve Hewlett talks to Hugh Tomlinson QC, lead counsel to victims of the News of the World phone hacking scandal, and Bob Satchwell, Executive Director of the Society of Editors, about the scale of damages and how this case might damage celebrity journalism.On the day Lyse Doucet is presented with the Sanford St. Martin Award for her reporting of religious affairs, Steve meets the BBC's Chief International Correspondent. The Canadian born journalist began her career in West Africa in 1983 and has reported on conflicts in Iraq, Syria and across the Middle East on the Arab Spring. This award acknowledges her work in 'raising the profile of religion in the media.' What are the added challenges that reporting faith-based conflict brings to her role?Producer: Katy Takatsuki.

Glenn Livingston is the marketing psychologist many companies brought in to crawl deep inside their prospects' minds to uncover exactly what they were desperate to buy, to improve profits on existing product lines, AND to minimize advertising risk in new market. Glenn's marketing consulting companies have serviced literally dozens of Fortune 500 companies like AT&T, American Express, Astra Zeneca, Bausch & Lomb, Burger King, Chase Bank, Citibank, Colgate-Palmolive, Grey Advertising, Hallmark, Hunt Wesson, J & J Whirlpool, Exxon, Flagship Banks, Ford Motor Company, General Mills, Gore,J Walter Thompson, Kodak, Kraft, Lipton, M & M Mars, Master Card, Merck, Panasonic, ovartis, Ortho McNeil, P & G, Pfizer, Pharmacia, Pillsbury, Roche, Sara Lee, Unilever, Warner Lambert, Nextel, JJill, and many more. In this interview Glenn tells us how we can make our website visitors become hyper responsive buyers.