Podcasts about Adage

Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting Goods to Xfinity—understand the common pain points in their customer service workflows that can finally be addressed by AI agents. Balazs spoke with Ad Age about the B2B approach and how she is pitching Adobe's agentic tools to marketers as well as the real opportunities that generative technology can offer today.

AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it?In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey, to unpack seven years of research on how buyers actually make decisions — and why our sales and marketing tools are barely scratching the surface of what's possible. From personality profiling and corporate culture mapping to the death of the sales stage, this conversation goes deep on what it really takes to sell in a world where the buyer is more informed, more protected, and more machine-assisted than ever before.If you're serious about staying relevant as a sales professional in an AI-first world, this one's a must-listen.Want to make sure you're equipped before the market moves on without you? Visit www.jbarrows.com and learn how you can Make It Happen.What You'll LearnWhy corporate culture predicts deal velocity better than any sales methodologyHow to use personality profiling tools to adapt your style to any buyerWhy 85% of the people who actually influence your deals aren't in your CRMThe one thing AI still can't replicate — and why it's your biggest competitive advantageWhy Return on Effort (ROE) is replacing ROI as the real measure of AI in salesScott Gillum is the Founder and CEO of Carbon Design. Prior to founding Carbon Design, he was the President of the Washington, DC office for gyro (a Dentsu agency), the world's largest B2B agency.His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build and capture demand for sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.Along the way, he's been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.Scott's a member of the Gartner for Marketing Leaders Council and he writes a regular column for MediaPost on business marketing. He's articles have appeared in leading publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Additionally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation.Website: https://carbondesign.com/scott-gillum/LinkedIn: https://www.linkedin.com/in/scottgillum/John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today's AI-driven sales environment.Connect with John Barrows:LinkedIn: https://www.linkedin.com/in/johnbarrows/ Instagram: https://www.instagram.com/johnmbarrows/TikTok: https://www.tiktok.com/@johnmbarrowsCheck out John's Membership: https://go.jbarrows.com/Join John's Newsletter: https://www.jbarrows.com/newsletter

Asha Shivaji is redefining what it means to innovate in marketing effectiveness and ad tech. As a woman of color and former Google executive, she co-founded SeeMe Index in 2023 to help brands and agencies unlock growth with untapped audiences. Powered by its proprietary Responsible AI, SeeMe is building the industry standard for identity measurement and provides data-driven insights, benchmarks, and certifications that connect representation to measurable business outcomes, from creative effectiveness to long-term brand loyalty.Before launching SeeMe, Asha led strategy for Google's global marketing services organization, where she co-developed global initiatives with the UN's Unstereotype Alliance to dismantle harmful stereotypes in media. Her career includes partnerships with iconic brands such as Apple, Disney, Moët Hennessy, Estée Lauder, and Johnson & Johnson, where she modernized marketing strategies and drove business impact.Asha is an honoree on Ad Age's Tech Power List, ADWEEK's Innovator 50, a Campaign US 2025 Inspiring Woman in the Championing Change category, and 2025 Advertising Week Future is Female Winner. She is a sought-after speaker and advisor and has shared her insights on AI, DEI, and the future of inclusive marketing at major forums, including Cannes Lions, Advertising Week, SXSW, Ad Age's AI Marketing Playbook, CEW's DEIB Forum, the World Women's Federation, and thinkLA's Diversity Summit. She continues to serve as a consultant for the United Nations Unstereotype Alliance and is a vocal advocate for building ethical technology that reflects the richness of human experience.Asha holds a BA in Economics and Political Science and an MBA from NYU Stern School of Business.

Mais a-t-il encore du sens en 2026 ? On a sorti la calculatrice : depuis 1999, il n'a fonctionné que 8 fois sur 27. Et sur les 10 dernières années, une seule fois. Alors pourquoi cette année pourrait être différente ? Cette semaine, sur les marchés, il s'est passé en cinq jours ce qui prendrait normalement trois mois. Quatre banques centrales se sont réunies (Fed, BCE, BoJ, Bank of England), cinq des Magnificent Seven ont publié leurs résultats trimestriels (Microsoft, Meta, Alphabet, Amazon, Apple), le S&P 500 a inscrit un nouveau record absolu en clôturant à 7'230 points, le baril de Brent a flirté avec les 126 dollars, Trump a recalé l'offre de paix iranienne, et le PCE — l'indicateur d'inflation préféré de la Fed — est ressorti à 3,5 %, plus haut niveau depuis presque trois ans. Bref, le décor parfait pour se demander si, cette année, il ne faudrait pas réécouter Mamie qui vous disait : Sell in May and go away. Dans cette chronique, on décortique tout ça avec le ton et le décalage qui font Morningbull depuis plus de 20 ans. ▶️ Au programme : L'inflation qui revient par le pétrole Les 725 milliards de capex IA des GAFAM (oui, vous avez bien lu) Powell qui range son bureau et Warsh qui prépare ses cartons Lagarde qui débat d'une hausse de taux (sérieusement) L'historique complet de Sell in May depuis 1999 Et la vraie question : est-ce qu'on est en 2007 ou en 2008 ?

David Berkowitz is a world-renowned marketing strategist, community builder, and author who has spent over 20 years at the intersection of technology and brand communication. He is currently the Principal of Serial Marketer, a consultancy where he generates demand for growth-mode technology firms and agencies.Community Architect: David founded Serial Marketers, a thriving community of over 3,500 marketing professionals, and the AI Marketers Guild (AIMG), which focuses on the practical application of artificial intelligence in marketing. In 2025, he notably sold both communities to Marketecture Media.Agency Veteran: Before launching his own consultancy, he held top-tier leadership roles including Chief Marketing Officer at MRY (Publicis Groupe) and SVP of Emerging Media at 360i (Dentsu), where he helped build the social media practices for brands like Coca-Cola, Johnson & Johnson, and Mondelez.AI Thought Leadership: He is the author of The Non-Obvious Guide to Using AI for Marketing (2025), a foundational text for professionals looking to navigate the AI revolution without the hype.Prolific Content Creator: David has penned more than 600 columns for outlets like Ad Age, MediaPost, and VentureBeat, and has been an active blogger via MarketersStudio.com since 2005.The "Serial" Approach: His philosophy centers on constant experimentation and "serial" learning. He is known for being "unapologetically real" on stage and in his consulting, often sharing both his successes and his failures to help others grow.Speaker: A global fixture on the marketing circuit, he has spoken at over 400 events worldwide, including SXSW, CES, and Advertising Week.Key Expertise & Career HighlightsPersonal InsightsBackground: A lifelong New Yorker, he holds a B.A. in Psychology from Binghamton University. He is also a professional voiceover enthusiast and a Lego builder in his spare time.

Tracy Fullerton, M.F.A. is an experimental game designer, professor and director emeritus of the USC Games program. Her research center, the Game Innovation Lab, has produced several influential independent games, including Cloud, flOw, Darfur is Dying, The Night Journey, with artist Bill Viola and Walden, a game, a simulation of Henry David Thoreau's experiment at Walden Pond which was named “Game of the Year” at Games for Change 2017 and “Developer Choice” at IndieCade 2017. Tracy is the author of “Game Design Workshop: A Playcentric Approach to Creating Innovative Games,” a design textbook used at game programs worldwide, and holder of the Electronic Arts Endowed Chair in Interactive Entertainment. In addition to her teaching and design, she is a member of the Board of Directors for Square Enix Holdings, Co. and Games for Change.Prior to joining the USC faculty, she was president and founder of the interactive television game developer, Spiderdance, Inc. Spiderdance's games included NBC's Weakest Link, MTV's webRIOT, The WB's No Boundaries, History Channel's History IQ, Sony Game Show Network's Inquizition and TBS's Cyber Bond. Before starting Spiderdance, Tracy was a founding member of the New York design firm R/GA Interactive. As a producer and creative director she created games and interactive products for clients including Sony, Intel, Microsoft, AdAge, Ticketmaster, Compaq, and Warner Bros. among many others. Notable projects include Sony's Multiplayer Jeopardy! and Multiplayer Wheel of Fortune and MSN's NetWits, the first multiplayer casual game. Additionally, Tracy was Creative Director at the interactive film studio Interfilm, where she wrote and co-directed the “cinematic game” Ride for Your Life, starring Adam West and Matthew Lillard. She began her career as a designer at Bob Abel's company Synapse, where she worked on the interactive documentary Columbus: Encounter, Discovery and Beyond and other early interactive projects.Tracy's work has received numerous industry honors including an Emmy nomination for interactive television, best Family/Board Game from the Academy of Interactive Arts & Sciences, most “sublime experience,” the “Impact” and “Trailblazer” awards from the Indiecade Festival, ID Magazine's Interactive Design Review, Communication Arts Interactive Design Annual, several New Media Invision awards, iMix Best of Show, the Digital Coast Innovation Award, IBC's Nombre D'Or, Time Magazine's Best of the Web and the Hollywood Reporter's Women in Entertainment Power 100.Matthew Farber, Ed.D. is Associate Professor of Educational Technology and Codirector of the Gaming SEL Lab at the University of Northern Colorado. He is a play theorist who studies how games can foster empathy, compassion, perspective-taking, and ethical decision-making. He was a contributing writer for Origin101, the official learning companion for Ava DuVernay's critically acclaimed film Origin. Author of several books and articles, Dr. Farber writes for Edutopia, has been invited to the White House and to keynote for UNESCO, and has been interviewed by NPR, The Washington Post, APA Monitor on Psychology, EdSurge, The Denver Post, Fast Company, USA Today, and The Wall Street Journal. He has codeveloped game-based lessons with Tracy Fullerton for her award-winning Walden, a game EDU. In The Well-Read Game: On Playing Thoughtfully, Fullerton and Farber explore how personal and subjective meanings are evoked through a new theory of player response.Links: https://matthewfarber.com/https://mitpress.mit.edu/9780262552233/the-well-read-game/https://www.tracyfullerton.com/https://www.gamesforchange.org/ Hosted on Acast. See acast.com/privacy for more information.

The future of advertising is audience-first, and Warner Bros. Discovery is leading the shift. In this sponsored episode of the Marketer's Brief podcast, Ad Age contributing editor Natalie Zfat sits down with Ryan Gould, president of U.S. advertising sales go-to-market at Warner Bros. Discovery, to explore how the company is evolving its approach to deliver both scale and measurable outcomes. From premium storytelling and live sports to innovations like Shop with Max, Gould outlines how WBD is connecting brands to culture while reducing friction between content and commerce. Tune in to hear how the company is addressing measurement challenges, simplifying cross-platform buying, and helping marketers turn engagement into impact in a rapidly changing media environment.

International Women's Month Series… Part 2 Chrissie Hanson is the incoming executive lead for Dentsu Media North America. As the former CEO of OMD USA, she led a team of 2,500 professionals and engineered the transformation that moved the agency from 10th to 1st in new business ranking, earning AdAge's 2025 U.S. Media Agency of the Year recognition.What I love about this conversation is how Chrissie pinpoints the exact moment everything shifted.She grew up in Hong Kong. Half Chinese, American, culturally British. Always on the outside. Never Western enough, never Asian enough. She wanted to be Secretary General of the United Nations. Her parents gave her three choices: doctor, engineer, or lawyer. She picked law because she didn't like blood and LA Law made it look glamorous!Then she graduated and realized she didn't want to be a lawyer. She sat on her mother's kitchen floor and sobbed. At 21, she thought her life was over.Looking back, she calls it the best thing that ever happened to her. That first shock built the resilience for every chapter that followed. Her advice: the earlier that shock comes, the stronger you are the next time. And there will be a next time.She sent 80 job applications. One was a tiny classified ad for a marketing communications agency. She didn't know what that meant. She got the job. And she decided to just be excellent at every single thing she did and see what happened.We talked about being a woman in a male-dominated industry. She never let it define her. She pushed through by being more prepared, more studied, more reliable. Her rule: if you make a promise to deliver something by a deadline, you keep it. Be the person someone else can rely on.Right now she's taking time to invest in herself. Peloton five days a week. Japanese lessons. Journaling. Planning trips with her family. Starting a podcast with her daughter and her sister, three generations.Her advice: be an architect of your own future. Experiment. Try the AI tools. Build something small. The longer you wait, the more fear you create.Connect with Chrissie: linkedin.com/in/chrissiehansonTHE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.comIG: https://www.instagram.com/kathisr_chief_reinventor/FB: https://www.facebook.com/kathi.sharpeross/LinkedIn: https://www.linkedin.com/in/kathisharpeross    

This might be the first you're hearing of it, but we feel very strongly you should listen to a new episode of Did I Do That?! Rinee Shah (Executive Creative Director at Hatch) sits down with Sean to talk about her design mistakes… as well as chinchilla celebrations, ceremonial cream cheese tastings, and Sleepytime satanic panics.Rinee Shah is a creative director and illustrator, based in Portland, Oregon. She is a 2023 Ad Age 40 Under 40 honoree and is currently Executive Creative Director at Hatch. In the last few years, she's led creative for Oatly in North America, created an episodic video series for Spotify, creative directed Snapchat's first global TV campaign, led prototype-building product design sprints for Kodak and published three illustrated books. Her illustration clients include The New York Times, NY Mag, The Washington Post, The Los Angeles Times, Inside Hook, BuzzFeed News, O Magazine, Apple, IDEO, and Simon & Schuster.You can find Rinee's work online at rineeshah.com, and on Instagram as @rineeshah. You can get her latest book with David Roth, LOL 101: A Kid's Guide to Writing Jokes, from Chronicle Books directly, or from tons of other booksellers including Amazon, Powells, or a local retailer near you via Bookshop.com)! You can find her previous book, The Made-Up Words Project, on her website, Amazon, and many more places!I have given us a mission, listeners! Let's get Justin Hager of the Partanna Mission Spicy Pepper Olive Oil his accolades: please go and review this good can design anywhere you can review the product itself and let them know that it is Sleepytime Tea hell. Maybe if we're lucky, we can get a very weird collaboration going! A few places I've found it that offer reviews: Amazon; Partanna Foods' own page for the Mission Spicy Pepper Olive Oil; Best Sicily, whatever that is; and probably others, though Zupan's is disappointingly not among them. That said, you can probably go in there and just tell somebody you think the design is sick!This episode was recorded Saturday, March 21, 2026 in the Rat's Nest. Hosted on Acast. See acast.com/privacy for more information.

About Jarrod Lopiccolo: Jarrod Lopiccolo transforms brands through creative digital performance marketing with a strong architectural background. A veteran of 40+ podcasts and 100+ speaking engagements across North America and Europe, he delivers actionable insights for audiences to implement immediately. As CoFounder and CEO of Noble Studios, Jarrod has built an international agency serving Adobe, Google, and Disney while being recognized by Inc. Magazine and Ad Age. His expertise in digital marketing strategy, leadership development, and sustainable tourism makes him ideal for shows targeting CMOs, leaders, and founders. Audiences appreciate his engaging stories, from global business building to adventures like Everest Base Camp, that illustrate practical frameworks for driving revenue and team performance.   In this episode, Dean Newlund and Jarrod Lopiccolo discuss: The role of brand, color, and design in shaping perception and business impact Authenticity in leadership and how it connects to brand credibility Brand architecture and the importance of clarity across offerings and messaging Aligning marketing and sales through consistent storytelling and positioning Treating your organization as its own client to drive culture, consistency, and growth   Key Takeaways: Audit your brand for consistency across visuals, messaging, and customer experience to ensure alignment with your intended identity. Define clear brand architecture so your offerings are easy to understand and communicate internally and externally. Align marketing and sales teams around a shared narrative to eliminate disconnects and improve effectiveness. Apply the same strategic rigor to your own organization as you would for a client, including storytelling, positioning, and change management.   "[Marketing and sales] need to come together…..because people that are on the front line doing the sales, they know what their competitors are doing.” — Jarrod Lopiccolo   Connect with Jarrod Lopiccolo:   Website: https://noblestudios.com/ LinkedIn: https://www.linkedin.com/company/noble-studios       See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Why you're not getting press coverage and how to fix it with Luz Corona, Editor of Campaign US   Luz Corona sits at the center of the advertising industry, covering the brands and agencies shaping culture. Beyond managing headlines, she's also leading must-hear conversations with the industry's top voices as a host of Campaign US's Campaign Chemistry podcast.   In this episode of Question Everything, Luz breaks down what it takes to land on Campaign's Agency of the Year list, who's really making an impact on DEI in marketing, and how to get out of the inbox and into the headlines. What you'll learn in this episode:  Times when great creative wins awards over business results The conversation the industry should be having right now Why Campaign US's "Leading Women" matters Brands and agencies actually improving DEI in marketing Four keys to a winning Campaign US agency award entry Why your creative campaigns aren't scoring headlines Why the industry is in its indie era And, do Ad Age, Adweek, and Campaign really get along?   Resources:   Subscribe to Campaign US for more advertising news See Lush's statement against anti-immigration sentiment Read more on how the industry can improve in DEI For an example of genius creative, watch Spotify's Spreadbeats campaign Our podcast episode with Pedro Lerma, Founder and CEO of LERMA/ Connect with Luz on LinkedIn  

Women's History Month SeriesBeth Ann Kaminkow is CEO of Dentsu Americas and Chief Global Client Officer of Dentsu. Before that, she served as Global Chief Commerce Officer at WPP and CEO New York at VML. She was also the first female CEO at Tracy Lock in its 100-year history. Recently, she was named one of Ad Age's Leaders to Watch in 2026.What I love about this conversation is how Beth Ann talks about the "little girl version" of herself.She didn't dream of being a ballerina. Instead, she dreamed of working. She'd line up her stuffed animals and give speeches. She'd play cashier, receptionist, leader. In other words, work ethic wasn't something she learned. It was hardwired. At the same time, she was obsessed with Diane von Furstenberg and Mary Tyler Moore. To her, they represented women who owned their femininity, their confidence, and their desire to work hard. We also talked about navigating a male-dominated industry. Early on, Beth Ann recognized that business performance was the language that opened doors. So naturally, she made sure that was always part of her narrative. But here's what stuck with me. She never stopped caring about culture and people.Beyond that, she's honest that things haven't changed as much as we'd like to think. Certain themes are cyclical. Others remain ever-present.We then got into energy management. For Beth Ann, it comes down to non-negotiables. Running. Sleep. Eating well. As a result, she leaves parties early. She turns down great invitations. She has FOMO sometimes. Still, she knows herself. She can't burn the candle at both ends the way some people can. And because of that, she protects what she needs to show up for others.Her advice is clear: be a serious person if you want to be taken seriously. But at the same time, don't take yourself so seriously. That's her North Star.Finally, for women specifically, ambition is in short supply. If you feel it inside yourself, keep that flame burning. And most importantly, find the people who ignite it further.Connect with Beth Ann: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.comIG: https://www.instagram.com/kathisr_chief_reinventor/FB: https://www.facebook.com/kathi.sharpeross/LinkedIn: https://www.linkedin.com/in/kathisharpeross    

Investor and philanthropist, Demond Martin, is Co-Founder and CEO ofWellWithAll, an innovative health and wellness company that pours 20% of itsprofits into health equity. Prior to becoming CEO of WellWithAll, Demond wasa senior partner at Adage Capital Management, where he invested in theconsumer sector for 21 years. Demond joined Adage after graduating fromHarvard Business School, and received his undergraduate degree inaccounting from UNC Charlotte. He subsequently worked as the assistant to President Clinton's White House Chief of Staff, Erskine Bowles. Demond and his wife Kia through their family foundation focus on erasing gaps created by racial and social injustice in the areas of education and healthcare. Demond serves on a number of non-profit boards including as a trustee at the Berklee College of Music, the Dana Farber Cancer Institute, Grammy Global Venture Board, and the Obama Foundation. On this episode of The Vault, we discuss Demond's new book, “Friends Of The Good” and how you can surround yourself with friendships and allies who help you to achieve mental wealth and material success. How to choose the right friends. How to choose the right fraternity. How to choose the right allies. How to become an advocate. How to support your longevity How to Cope with High Functioning Depression.Follow Demond T MartinDemond T Martin InstagramDemond T Martin WebsiteDemond T Martin BookDemond T Martin's Company WellWithALLFollow Dr. Judith Joseph: Instagram High Functioning Book TikTok Facebook Website Newsletter Sign-Up YouTube Anhedonia QuizDisclaimer: Consider your individual mental health needs with a licensed medicalprofessional. This content is not medical advice.

Ajay Gupta is the Founder and CEO of Stirista (often phonetically similar to "Sistra" in queries), a San Antonio, Texas-based data-driven marketing and identity solutions company specializing in combining identity-level data, email marketing, digital execution (including DSP ownership), and multichannel campaigns to help brands and agencies acquire, activate, and retain customers.He founded Stirista in 2009/2010 at age 26, starting as a two-person operation in a small San Francisco apartment without external funding. Under his leadership, it has grown rapidly into a full-service provider serving Fortune 500 companies, agencies, and SMBs—expanding to nearly 100 employees across three continents, earning spots on the Inc. 5000 list (fastest-growing private companies), Ad Age's Best Places to Work, DMA awards (e.g., Silver ECHO for Best Retail Campaign), and other recognitions.Gupta is a thought leader in performance marketing, personalized campaigns, data transparency, email/bot fraud prevention, and blending data with storytelling. He's a Forbes Agency Council member, International Academy of Digital Arts and Sciences (IADAS) inductee, judge for industry awards, former San Antonio Business Journal 40 Under 40 honoree, and Marketing EDGE Rising Star. He contributes articles to publications like Ad Age and appears on podcasts/radio.Born and raised in a small city in India (no phone until age 12), he holds a degree from Texas State University, is bilingual (English/Hindi), and is based in San Antonio. He's active on X as @realAjayGupta, sharing marketing insights and company updates.

CHIEF SWAG OFFICER IS LIVE ON BSW!   It's a huge week for the brand. Shop all of our swag on BSW here! Use the code CHIEFSWAG10 on Chiefswagofficer.com ---------------------------------------------------------------------   I sat down with the CEO and Co-founder of Wondersauce in this episode to talk about branding. John is a seasoned entrepreneur, investor, and CEO with over 15 years of experience crafting award-winning strategies, digital experiences, and campaigns for renowned brands such as Golf.com, Nike, L'Oréal, Scott's, Sixpenny, NYC's Brookfield Place, Chandon, and Grubhub, among others. Inspired by his generation growing up with the Internet, Sampogna was among the first in his field to embrace social media as a creative tool for growth, earning recognition on Business Insider's list of "30 Most Creative People in Advertising Under 30." His insights have been featured in various media outlets, including Glossy, Adweek, CNBC, Marketing Brew, Ad Age, Yahoo, and Digiday. He has also appeared on globally ranked podcasts, as a judge for prominent industry awards, and on stages like the Brand Innovators Summit at the US Open. Today, he leads a team of over 100 technologists, creatives, strategists, and producers as the Co-Founder and CEO of Wondersauce, a business acceleration agency that partners with brands poised for change to achieve their next stage of growth. Under his leadership, Wondersauce has earned a spot on Inc. Magazine's Inc. 5000 list of America's Fastest-Growing Companies, built a roster of premier Fortune 500 clients and innovative startups, and was officially acquired by Project Worldwide, an advertising holding company.   Follow Alexa on Instagram here and TikTok here. Find out more about John and Wondersauce here.

Why purpose-driven work pays off, Founder and CEO of LERMA/   Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the year awards, an A-list standout appearance, and an Ad Age agency executive award under his belt. Not to mention, his small agency has produced multiple Super Bowl spots for clients Avocados from Mexico and He Gets Us. In this episode of Question Everything, Pedro shares LERMA/'s method for producing work that both connects with and shapes culture, the tool he developed to combat AI bias, and how the "He Gets Us" client reacted when their 2024 Super Bowl spot went viral for the wrong reason.    What you'll learn in this episode:  How LERMA/ takes DEI a step further – and how that translates to results The three things LERMA/ and their clients do to practice cultural fluency  What the creative process for a Super Bowl spot looks like Why trust isn't built by being perfect, but by being accountable  Why Luis Messianu, Richard Edelman, and Pedro Lerma formed the MEL agency What being a service-minded leader looks like The headline that should've been written after the viral 2024 He Gets Us Super Bowl campaign How LERMA/ is combating generative AI bias  Why LERMA/ shifted from being multicultural to a cross-cultural agency   Why Pedro went back to school and got his degree at 53   Resources:   Learn more about LERMA/ on their website Watch LERMA/'s  viral He Gets Us campaign See more about the book Primal Leadership by Daniel Goleman See more about the book How to Win Friends and Influence People by Dale Carnegie Connect with Pedro on LinkedIn

Crystal Foote is the Founder & CEO (also Head of Partnerships) of Digital Culture Group (DCG), an award-winning, Atlanta-based ad tech company she launched in 2023 as the industry's only Black- and woman-owned firm in the space. DCG bridges data and humanity through innovative audience targeting (e.g., her Audience Resonance Index™ or ARI), real-time cultural insights, and inclusive advertising—helping brands connect authentically with multicultural audiences beyond basic demographics.A trailblazing advertising executive and entrepreneur, she started her career in New York at agencies like MEC, RGA, and Publicis, then moved into tech at Exponential and Amobee before founding DCG with just $300. She's grown it rapidly (e.g., adding Fortune 500 clients like Jeep and McDonald's, 47% YoY growth), earned spots on Inc. Magazine's 2025 Female Founders 500 list and Ad Age's Leading Women 2025, and is a USBC Power 50 honoree.

Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University about how over-programming can overwhelm students and what her team did to fix it. From segmented newsletters to centralized program planning, Toni shares actionable strategies to get students opening, clicking, and showing up.Guest Name: Toni Marie Perilli, Communications & Marketing Specialist, Fordham UniversityGuest Social: https://www.linkedin.com/in/tonimarieperilli/Guest Bio: Toni Marie Perilli is a New York-based storyteller and strategist dedicated to helping institutions transform every touchpoint into a meaningful experience. As the Marketing and Communications Specialist at Fordham University's Career Center, Toni Marie supports strategic initiatives through a distinct blend of content marketing, brand strategy, and public relations to bring students, employers, alumni, and community partners together. She was recognized by the American Marketing Association as a 2025 Emerging Marketer in Higher Ed Finalist, Ad Age as part of its inaugural NextGen Community cohort, and the American Theatre Wing as a featured copywriter for its “Art of a Show Master Class.” Beyond her work at Fordham, Toni Marie is a proud Gator, pursuing a Master's in Mass Communication from the University of Florida, and can often be found planning her next off-Broadway show night, reading a rom-com, or writing about theme parks and beauty finds. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dans le langage courant, on emploie souvent dicton, proverbe et adage comme des synonymes. Pourtant, en français, ces trois termes ont des nuances importantes.1) Le proverbe : une leçon de sagesse populaireLe proverbe est une formule courte, imagée, transmise par la tradition, qui exprime une vérité générale ou un conseil tiré de l'expérience.Exemples :« Qui va à la chasse perd sa place. »« Tel père, tel fils. »« Mieux vaut tard que jamais. »Le proverbe a une dimension morale ou pratique. Il prétend exprimer une vérité universelle fondée sur l'expérience collective. Il est souvent ancien, anonyme et appartient au patrimoine culturel. Sa fonction est pédagogique : il enseigne quelque chose sur la vie, le comportement humain ou les relations sociales.2) Le dicton : une observation, souvent liée au temps ou aux saisonsLe dicton est également une formule populaire, mais il est généralement plus descriptif que moral. Il exprime une observation empirique, souvent en lien avec la nature, les saisons ou les traditions.Exemples :« Noël au balcon, Pâques au tison. »« En avril, ne te découvre pas d'un fil. »« À la Sainte-Catherine, tout bois prend racine. »Le dicton ne cherche pas forcément à transmettre une leçon morale. Il constate plutôt une régularité observée dans le monde, notamment météorologique ou agricole. Historiquement, ces formules servaient de repères pratiques dans les sociétés rurales.3) L'adage : une maxime à valeur juridique ou savanteL'adage est plus formel. Il s'agit d'une maxime concise, souvent issue du latin, qui exprime un principe général, fréquemment dans un contexte juridique ou intellectuel.Exemples :« Nul n'est censé ignorer la loi. »« On ne peut se prévaloir de sa propre turpitude. »« Pacta sunt servanda » (les conventions doivent être respectées).L'adage a une portée plus normative. Il énonce un principe abstrait, parfois intégré au droit. Il ne relève pas uniquement de la tradition populaire, mais souvent d'une tradition savante.Le proverbe transmet une sagesse morale issue de l'expérience collective.Le dicton formule une observation pratique, souvent liée aux saisons ou aux coutumes.L'adage exprime un principe général, souvent juridique ou doctrinal.Tous sont des formules brèves et mémorisables, mais ils ne jouent pas le même rôle : le proverbe conseille, le dicton observe, l'adage pose une règle. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Visuals: https://getbehindthebillboard.com/episode-103-katie-dinardo-kelley-barrettEpisode #103 features Katie DiNardo & Kelley Barrett, creative directors at Uncommon New York.Katie & Kelley are a brilliant and prolific team. They started their career at Leo Burnett, Chicago creating the anti-gun violence campaign “The Lost Class" which won a Titanium Lion, one of the most revered accolades in the industry. Their rise to fame has continued at pace ever since, being included in both AdAge's "Creatives to Watch " and Adweek's "Creative 100" lists from 2025.We started our chat with British Airways, which was most apt as we flew out on BA, and for the week were Englishmen in New York. We love the BA campaign, and it was great to see previously unseen executions, ‘A city that sleeps' is a cracker.Next we talked pain. The retail kind. A social experiment in SoHo, New York, during Fashion Week, featuring a claw machine containing a single, un-winnable Hermès Birkin bag worth $10,000. A provocative and brilliant use of OOH. Prior to installation, ads across the city were asking "Want pain?" or proclaiming "One priceless handbag you have zero chance of winning," to build intrigue. For those who came along, consolation prizes of t-shirts and keychains eased the pain, extending the ironic message beyond physical the stunt itself.Although not pure OOH, we also chatted a bit about The Lost Class, just because it was a big moment and an incredibly important campaign.We finished on DePop with witty fashion billboards. People sharing their clothes. The buyer and seller together inside the same jumper together. Much like K&K themselves.Thank you so much Katie & Kelley. It was great to have you on the show and best of luck with the wedding plans

Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year's biggest televised event. Hosted on Acast. See acast.com/privacy for more information.

It was four years ago that the Twitter account for legendary beer brand Pabst Blue Ribbon tweeted out: "Not drinking this January? Try eating ass!" And we're FINALLY talking to the guy who did it. Because Corey Smale—who was promptly fired for the Tweet and owned it publicly—isn't just PBR's ex-social media manager. He's now been named Ad Age's "Marketer of the Year" for his current work as Chief Creative Officer at Garage Beer, one of the fastest-growing beer brands in the world. Look, we already covered the PBR "eating ass" tweet extensively in episode 30 of this podcast. And Dusty arrived at the conclusion that it might have been a dumb thing to tweet, but it was consistent with the brand voice that management and fans had embraced. Firing Corey was just an act of scapegoating. But in this episode, we'll chart the four-year redemption ordeal that took Corey Smale from social media fall guy… to the creative force behind a growing beverage brand that counts football and podcast sensations Jason and Travis Kelce among its co-owners. Corey will tell us about the very deliberate decision-making that rebuilt his reputation, the uncertainty that comes from missing on a big swing, and the source of the work ethic that has propelled him to the top of the marketing heap. Plus, we'll talk about the creative process behind Garage Beer's deliciously deranged marketing and social media presence, including its "Brewmite" martial arts movie, its Predator parody "Thermal Buzz," and a water bed that dispenses beer to one lucky brand fan. Check out the video version if you want to see clips of the creative assets: https://youtu.be/X32LR9Q0SVs Finally, Corey will break a bit of Garage Beer merchandising news—the upcoming launch of its "Beer Hand," a reimagined Nintendo Power Glove designed to aid the wearer in making life decisions and pounding brewskies. Learn more about your ad choices. Visit megaphone.fm/adchoices

Retail media is moving beyond scale, and Roundel wants marketers to rethink what performance really means. In this sponsored episode of Marketer's Brief, Ad Age's contributing editor, Natalie Zfat, sits down with Matt Drzewicki, senior vice president and general manager of Roundel, Target's retail media network, to discuss how guest-centric strategies, responsible AI and deeper partnerships are reshaping the retail media landscape. Drawing insights from CES and early results from Roundel's new Precision Plus offering, Drzewicki explains why relevance is outperforming repetition, how first-party data and closed-loop measurement are helping brands prove incrementality, and why discovery increasingly happens offsite through creators, video and social platforms. Tune in to hear how AI-powered optimization is improving efficiency across the funnel, the role of storytelling in an always-on shopper journey, and what marketers should prioritize as signal loss and fragmentation accelerate.

Maggie Doyne is co-founder of the BlinkNow Foundation and Kopila Valley Children's Home and School in Surkhet, Nepal. At age nineteen, she used her babysitting money and worked with the local community to build a home for orphaned children in war-torn Nepal. In 2010, she and her team opened a school for five hundred of the region's most impoverished children. Throughout the past decade, BlinkNow and Kopila have worked to deepen and grow the organization through grassroots community development efforts. Her work has been championed by Pulitzer Prize–winning columnist Nicholas Kristof and the Dalai Lama, among others. The story of BlinkNow's beginnings has been featured on the Huffington Post, VH1, MTV, and DoSomething.org. Maggie was named Glamour magazine's Woman of the Year and was used as an example for her groundbreaking work at the Forbes 400 Summit on Philanthropy. In 2015, she was named CNN Hero of the Year. Maggie's story carries a message of hope, love, and the possibility of how the smallest individual acts can spark huge world change. She believes that poverty, hunger, and violence will be alleviated when children are provided with their most basic needs and human rights—a loving, happy childhood, nutrition, and a quality education. She believes that this can be achieved during her lifetime. Jeremy Power Regimbal is an award-winning filmmaker and photographer whose work spans feature films, documentaries, and advertising, with a focus on intimate storytelling and social impact. In his early 20s, Jeremy founded The Lab Magazine, a globally distributed publication featuring long-form conversations with cultural icons including Willem Dafoe, Sam Rockwell, Wes Anderson, Marina Abramović, and Noam Chomsky. At 27, he made his directorial debut with the psychological thriller In Their Skin, which premiered at the Tribeca Film Festival and was released theatrically by IFC. His documentary-driven commercial work for brands such as MasterCard, Nike, and Chevrolet has been recognized by AdWeek, Creativity, and Ad Age, and earned a Young Director Award nomination at the Cannes Lions Festival. Over the past decade, Jeremy has lived and worked extensively in Nepal, directing Between the Mountain and the Sky, an intimate feature documentary produced by the Emmy-winning Duplass Brothers. The film has screened at more than 40 festivals worldwide, winning over 30 awards including the Audience Award at Mountainfilm Telluride, and has received a North American theatrical release. Alongside the film, Jeremy led a global impact campaign that reached more than 15 million people and helped raise over $2 million in support of BlinkNow, the nonprofit at the heart of the story. Through his production company, MPWR Content, Jeremy blends cinematic storytelling with a deep commitment to social good, creating films and photography that amplify underrepresented voices and help catalyze real-world change in communities around the globe. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Alex Athanasiou is Managing Director at COLLINS, the transformation consultancy honored as “Firm of the Year” 6 times in the last 7 years by AdAge and the D&AD. Alex created the consultancy's new Cultural Capital practice, developing cultural strategies, stages and products for brands. He also directs productions and PR across the COLLINS portfolio, launching over 50 projects in the last three years to maintain the consultancy's positions as one of the most creatively awarded firms in the world.

1. EquityI'm not sure how Google would define “equity,” but my definition of equity is “stored value.”As a homeowner, you understand home equity as the stored value that it offers you.Your equity in your home is a product of all the time, energy, and money that you have put into it, plus the value that has been added by the passage of time.Relational equity is accumulated in the same way.“What have we invested in each other? What have we endured? How many years have we traveled through life together?”Relational equity is why we tolerate annoyances and troubles from the people we love. They have added value to our lives, so they have relational equity in us.Likewise, customer-bonding ads create relational equity between today's businesses and tomorrow's customers. They do this by highlighting shared perspectives, beliefs, and values.Customer-bonding ads communicate authenticity, and vulnerability. And they are always there, 52 weeks a year. Authenticity, vulnerability, and the passage of time are not easy to fake or accelerate.Keep those things in mind as you read on.2. AIEighty-seven Wizards of Ads who stay in regular touch with nearly 1,000 businesses are a reliable finger on the pulse of what is happening.This is what is happening:Google Search results have been altered in a dramatic and unexpected way. Some companies have benefited greatly from Google's new methodology while other companies have been devastated by it.You'll understand what separates the winners from the losers in just a moment.With 6,000 employees, Edelman is the world's largest PR agency. They help companies worldwide manage their reputations and trust through stories published in mass media.Edelman has been doing what they do since 1952.On October 27, 2025, Christmas decorations were vibrating in anticipation of replacing Halloween decor when Brent Nelson – Chief Strategy Officer at Edelman – was quoted in Ad Age magazine.Explaining why Google dramatically expanded their results-ranking criteria, Nelson said,“What drives visibility isn't your ad budget or keyword bids; it's earned media. Analysis shows that 90% of what appears in AI summaries is ‘earned-driven'—pulled from reviews, press, blogs, forums and cultural chatter. Paid now plays a different role, amplifying what's already there.”“The new shelf space isn't a store; it's the AI summary. Brands need to understand their earned footprint across AI-generated answers.”“Who gets cited? Who's trusted? Who's missing? That's the new baseline of visibility.”In other words, Google is now rewarding Relational Equity.3. A PredictionHundreds of new companies are about to leap into the Public Relations business. Their goal will be to get their clients mentioned in online press, blogs, forums and cultural chatter.PR is an easy business to get into. It won't be long before you are approached by someone who has a PR solution to help you improve your AEO (Ask Engine Optimization).If you remember any of today's Monday Morning Memo, let it be this:“If you don't have anything interesting to say, don't let anyone convince you to pay money to say it.”Company slogans, mush-mouth clichés and traditional ad-speak are not going to move the needle.Every month or two, you are going to need something new, exciting, different, and entirely real to say.4. A SuggestionRadio stations would be smart to start a daily or weekly blog that is fun, quick, entertaining, easy-to-read, and full of valuable things that every consumer would want to know about.If I owned a station in Austin, I would call my blog “Cool Things Austin Needs to Know”If my blog was well written

In mainstream recovery circles, the adage "Once an addict, always an addict" is commonly accepted. This episode rejects that philosophy as "absolute BS". While the saying originated with good intentions—to encourage sobriety vigilance and set realistic expectations for recovery —it is fundamentally dangerous because it attacks the believer's identity.   Know more about Sathiya's work: Join Deep Clean Inner Circle - The Brotherhood You Neeed (+ get coached by Sathiya) For Less Than $2/day Submit Your Questions (Anonymously) To Be Answered On The Podcast Get A Free Copy of The Last Relapse, Your Blueprint For Recovery Watch Sathiya on Youtube For More Content Like This   Chapters: (00:04) Rejecting the Adage: "Once an Addict, Always an Addict is BS." (01:00) Origin of the Adage in the 12-Step Program. (02:28) Why the Sayings are Not Biblical Truths. (02:47) The Good Intentions: Stay on Guard and Manage Expectations. (04:39) The Fundamental Issue: Identity. (04:55) Rejecting Non-Biblical Labels: "I was an addict, I am not the same person." (05:27) Jesus Did Not Die for You to Maintain the Identity of an Addict. (05:54) Story: The Psychologist Who Rejected the Term "Recovered Addict." (07:29) Scripture: 2 Corinthians 5:17—You Are a New Creation (08:35) Your Identity is Not Based on Your Works or Sobriety (08:52) Practical Step: Mirror Therapy (Pillar 3 of Recovery) (09:25) The Power of Declaring Truth into the "Windows of the Soul." (09:59) Action Step: Practice Mirror Therapy and Reprogram Your Subconscious. (10:48) The Last Relapse Book (Free Resource).

Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise to spearhead the unification of marketing strategies across /prompt., Lippe Taylor and twelvenote, driving a cohesive vision for the agency's future.Chambers has a dynamic background in leading successful agency marketing campaigns at renowned organizations such as Young & Rubicam, WPP, and VML, consistently driving impactful large-scale activations both nationally and globally. Her influence extends beyond individual campaigns; she actively contributes to the direction of the marketing landscape as a member of the prestigious LIONS/ANA CMO Growth Council and the Forbes Communications Council. Previously, she shaped industry conversations around diversity, equity, and inclusion as Chair of the New York Festivals Advertising Awards' DE&I Advisory Board.Further showcasing her commitment to societal improvement, Chambers is a former Youth Empowerment Program leader and proud alumna of Urban Underground, where she supported youth-led social justice campaigns. As a skilled public speaker and writer, she has shared her insights and expertise at prominent events such as Cannes Lions, Advertising Week NY, AfroTech, and WAATBP and featured in distinguished publications such as Forbes, Adweek, Ad Forum, Ad Age, PR Week, Campaign Brief, and Little Black Book.

Mike Cessario is the founder and CEO of Liquid Death, one of the fastest-growing non-alcoholic brands and healthy beverage platform built on comedy. An advertising veteran-turned-entrepreneur, he has grown Liquid Death into the #2 most-followed beverage brand on social media through viral, entertainment-first campaigns. Scaling across categories including mountain water, soda-flavored sparkling water, iced tea, and energy, the rare brand has been most recently valued at $1.4 billion under Cessario's leadership. He has been named to TIME100 Next, and Liquid Death has earned accolades, including Fast Company's Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age's America's Hottest Brands. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.athleticnicotine.com/tetra Use code 'TETRA' ------ Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy's. He's coached leaders, grown multimillion-dollar business units, and made strides in social justice campaigns. Evan holds an MBA from Harvard and a BS in Engineering from Stanford. A respected thought leader, he's spoken at numerous events hosted by WWD, Glossy, Advertising Week, and ANA and is often quoted in the industry's most coveted publications. 

Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical. She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has been recognized in AdWeek and Adage. She lives in Brooklyn with her husband, son & perfect basset hound, Dirk Nowitzki.

Bio Info Jarrod Lopiccolo transforms brands through creative digital performance marketing with a strong architectural background. A veteran of 40+ podcasts and 100+ speaking engagements across North America and Europe, he delivers actionable insights for audiences to implement immediately. As CoFounder and CEO of Noble Studios, Jarrod has built an international agency serving Adobe, Google, and Disney while being recognized by Inc. Magazine and Ad Age. His expertise in digital marketing strategy, leadership development, and sustainable tourism makes him ideal for shows targeting CMOs, leaders, and founders. Audiences appreciate his engaging stories, from global business building to adventures like Everest Base Camp, that illustrate practical frameworks for driving revenue and team performance. Jarrod provides strategies for optimizing business growth, building high-performing teams, and creating principle-led cultures in today's digital economy.

Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and "likes" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O'Meara, who describes a solution: linking precise mobile-based location data and transaction integrations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's LocalX are becoming industry leaders by enabling advertisers to plan, buy and measure local broadcast and streaming in one intelligent workflow. LocalX was purpose-built for local advertising, and by using real-time insights and unified data, the platform empowers agencies and partners to maximize impact with confidence." At the end of the day, the reason we're targeting local is to drive a better outcome for our brand in a local community or local space," said Zach Mullins, chief strategy officer at Locality, on a special edition of Ad Age's Marketer's Brief podcast. "By creating unification at scale, we can do that much more effectively in local markets." Tune in to hear more about how LocalX works to combat the increasing complexity and fragmentation within local markets, advance the local ad-buying ecosystem, and the future the company sees for the local media market.

What if the billable hour is hiding the real health of your delivery organization? In this episode, we talk with Kyle Sandine, Associate Director of PMO and Delivery Center of Excellence at Adage Technologies, about why utilization and chargeability no longer tell the full story of project success. Kyle shares how Adage is shifting from time-and-materials to value-driven delivery, how project sentiment and real-time data strengthen outcomes, and why modern PMOs must evolve beyond traditional metrics to stay competitive.We cover:The hidden costs of high utilization, and what leaders should watch forA practical framework for tracking delivery health beyond spreadsheetsHow to embed pulse checks to spot and mitigate risk earlyNavigating client maturity in value-based engagementsWhy team satisfaction is the key to scalable, repeatable success Hosted on Acast. See acast.com/privacy for more information.

It'll become immediately apparent that Calmatic is keenly ingenious and artistically perceptive. Within the span of this conversation, the award-winning director takes you on a journey that reaffirms why it's so important to trust your art and creative instinct. Infused with your unique experiences and chance-taking, your wildest dreams can come true.The strides he's earned in the industry are already major. Both released in the same year, 2023, to be exact, he directed two huge remakes, House Party and White Men Can't Jump. He won an MTV Music Video Award for Best Direction for Old Town Road and a Grammy Award for Best Music Video. He's worked with industry titans Kendrick Lamar, Childish Gambino, Anderson .Paak, Pharrell Williams and Jay-Z, to name a few. His success in directing commercials has landed him a coveted place among Super Bowl commercials and work featured for many, many global brands including Apple, Sprite, NBA, Uber, Chase and Nissan. He was also named Director of the Year by Ad Age.We get to find out what it was like directing Kendrick Lamar's 'squabble up' music video, being a filmmaker and artist from South Central LA.Even the corners of this conversation are riveting. We talk about how being motivated by passion helps creatives cultivate their own style. Not only does he share amazing advice but we get a lesson on how quality doesn't always have to be perfect.

Welcome back to Snafu with Robin Zander. In this episode, I'm joined by Kevan Lee and Shannon Deep, co-founders of Bonfire – a creative studio reimagining what it means to build brands, tell stories, and live meaningful lives. We talk about how Bonfire began as a "Trojan horse" – a branding agency on the surface, but really a vehicle for deeper questions: What does fulfilling work look like? How do we find meaning beyond our careers? And how can business become a space for honesty, connection, and growth? Kevan and Shannon share how their partnership formed, what it takes to build trust as co-founders, and how vulnerability and self-awareness fuel their collaboration. We explore their path from tech and theater to building Bonfire, hosting creative retreats, and helping founders tell more authentic stories. We also dive into how AI is changing storytelling, the myth of "broetry" on LinkedIn, and why transparency is the future of marketing. If you're curious about what's next for creativity, leadership, and meaningful work, this episode is for you. And for more conversations like this, stay tuned for Responsive Conference 2026, where we'll be continuing the dialogue on human connection, business, and the evolving role of AI. Start (0:00) How Bonfire Started (14:25) Robin notes how transparent and intentional they've been building their business and community Says Bonfire feels like a 21st-century agency – creative, human, and not traditional Invites them to describe what they're building and their vision for it Kevan's response: Admits he feels imposter syndrome around being called an "entrepreneur" Laughs that it's technically true but still feels strange Describes Bonfire as partly a traditional branding agency They work with early-stage startups Help with brand strategy, positioning, messaging, and differentiation. But says the heart of their work is much deeper "We create spaces for people to explore what a fulfilling life looks like – one that includes work, but isn't defined by it." Their own careers inspired this – jobs that paid well but felt empty, or jobs that felt good but didn't pay the bills Bonfire became their way to build something more meaningful A space to have these conversations themselves And to invite others into it This includes community, retreats, and nontraditional formats Jokes that the agency side is a Trojan horse – a vehicle to fund the work they truly care about Shannon adds: They're agnostic about what Bonfire "does" Could be a branding agency, publishing house, even an ice cream shop "Money is just gas in the engine." The larger goal is creating spaces for people to explore their relationship to work Especially for those in transition, searching for meaning, or redefining success Robin reflects on their unusual path Notes most marketers who start agencies chase awards and fame But Shannon and Kevan built Bonfire around what they wished existed Recalls their past experiences Kevan's path from running a publication (later sold to Vox) to Buffer and then Oyster Shannon's shared time with him at Oyster Mentions their recent milestone – Bonfire's first live retreat in France 13 participants, including them Held in a rented castle For a two-year-old business, he calls it ambitious and impressive Asks: "How did it go? What did people get out of it?" Shannon on the retreat Laughs that they're still processing what it was They had a vibe in mind – but not a fixed structure One participant described it as "a wellness retreat for marketers" Not wrong – but also not quite right Attendees came from tech and non-tech backgrounds The focus: exploring people's most meaningful relationship to work Who you are when you're not at your desk How to bring that awareness back to real life — beyond castles and catered meals People came at it from different angles Some felt misaligned with their work Others were looking for something new Everyone was at a crossroads in their career Kevan on the space they built The retreat encouraged radical honesty People shared things like: "I have this job because I crave approval." "I care about money as a status symbol." "I hate what I do, but I don't know what else I'd be good at." They didn't force vulnerability, but wanted to make it safe if people chose it They thought deeply about values – what needed to be true for that kind of trust Personally, Kevan says the experience shifted his identity From "marketer" to something else – maybe "producer," maybe "creator" The retreat made him realize how many paths are possible "Now I just want to do more of this." Robin notes there are "so many threads to pull on" Brings up family business and partnerships Shares his own experience growing up in his dad's small business Talks about lessons from Robin's Cafe and the challenges of partnerships Says he's fascinated by co-founder dynamics – both powerful and tricky Asks how Shannon and Kevan's working relationship works What it was like at Oyster Why they decided to start Bonfire together And how it's evolved after the retreat Kevan on their beginnings He hired Shannon at Oyster – she was Editorial Director, he was SVP of Marketing Worked together for about a year and a half Knew early on that something clicked Shared values Similar worldview Trusted each other When Oyster ended, partnering up felt natural – "Let's figure out what's next, together." Robin observes their groundedness Says they both seem stable and mature, which likely helps the partnership Jokes about his own chaos running Robin's Café – late nights, leftover wine, cold quinoa Asks Shannon directly: "Do you still follow Kevan's lead?" Shannon's laughs and agrees they're both very regulated people But adds that it comes from learned coping mechanisms Says they've both developed pro-social ways to handle stress People-pleasing Overachievement Perfectionism Intellectualizing feelings instead of expressing them "Those are coping mechanisms too," she notes, "but at least they keep us calm when we talk." Building Trust and Partnership (14:54–23:15) Shannon says both she and Kevan have done deep personal work. Therapy, reflection, and self-inquiry are part of their toolkit. That helps them handle a relationship that's both intimate and challenging. They know their own baggage. They try not to take the other person's reactions personally. It doesn't always work—but they trust they'll work through conflict. When they started Bonfire: They agreed the business world is unpredictable. So they made a pinky swear: Friends first, business second. The friendship is the real priority. When conflict comes up, they ask: "Is this really life or death—or are we just forgetting what matters?" Shannon goes back to the question and clarifies  Says they lead in different ways. Each has their "zone of genius." They depend on each other's strengths. It's not leader and follower – it's mutual reliance. Shannon explains: Kevan's great at momentum: He moves things forward and ships projects fast. Shannon tends to be more perfectionist: Wants things to be fully formed before releasing. Kevan adds they talk often about "rally and rest." Kevan rallies, he thrives on pressure and urgency. Shannon rests, she values slowing down and reflection. Together, that creates a healthy rhythm.  Robin notes lingering habits Wonders if any "hangovers" from their Oyster days remain. Kevan reflects  At first, he hesitated to show weakness. Coming from a manager role, vulnerability felt risky. Shannon quickly saw through it. He realized openness was essential, not optional. Says their friendship and business both rely on honesty. Robin agrees and says he wouldn't discourage co-founders—it's just a big decision. Like choosing a spouse, it shapes your life for years. Notes he's never met with one of them without the other. "That says something," he adds. Their partnership clearly works—even if it takes twice the time. Rethinking Marketing (23:19) Kevan's light moment: Asks if Robin's comment about their teamwork was feedback for them. Robin's observation  Notes how in sync Shannon and Kevan are. Emails one, gets a reply CC'd with the other. Says the tempo of Bonfire feels like their collaboration itself. Wonders what that rhythm feels like internally. Kevan's response  Says it's partly intentional, partly habit. They genuinely enjoy working together. Adds they don't chase traditional agency milestones. No interest in Ad Age lists or Cannes awards. Their goal: have fun and make meaningful work. Robin pivots to the state of marketing (24:04) Mentions the shift from Madison Avenue's glory days to today's tech-driven world. Refers to Mad Men and the "growth at all costs" startup era. Notes how AI and tech are changing how people see their role in work and life. Kevan's background  Came from startups, not agencies. Learned through doing, not an MBA. Immersed in books like Hypergrowth and Traction. Took Reforge courses—knows the mechanics of scaling. Before that, worked as a journalist. Gained curiosity and calm under pressure, but also urgency. Admits startup life taught him both good and bad habits. Robin notes  Neither lives the Madison Avenue life. Kevan's in Boise. Shannon's in France. Shannon's background Started in theater – behind the scenes as a dramaturg and producer. Learned how to shape emotion and tell stories. Transitioned into brand strategy in New York. Worked at a top agency, Siegel+Gale. Helped global B2B and B2C clients define mission, values, and design. Competed with big names like Interbrand and Pentagram. Later moved in-house at tech startups. Saw how B2B marketing often tries to "act cool" like B2C. Learned to translate creative ideas into language that convinces CFOs. Says her role often meant selling authentic storytelling to risk-averse execs. Admits she joined marketing out of necessity. "I was 27, broke in New York, and needed a parking spot for my storytelling skills." Robin connects the dots  Notes how Silicon Valley's "growth" culture mirrors old ad-world burnout. Growth at all costs. Not much room for creative autonomy. Adds most big agencies are now owned by holding companies. The original Madison Avenue independence is nearly gone. Robin's reflection  Mentions how AI-generated content is changing video and storytelling. Grateful his clients still value human connection. Asks how Bonfire helps brands tell authentic stories now that the old model is fading. Kevan's take  Says people now care less about "moments" and more about audiences. It's not about one viral hit—it's about building consistency. Brands need to stand for something, and keep showing up. People want that outcome, even if they don't want the hard work behind it. Shannon adds Notes rising skepticism among audiences. Most content people see isn't from who they follow, it's ads and algorithms. Consumers are subconsciously filtering out the noise. Says that's why human storytelling matters more than ever. People crave knowing a real person is behind the message. AI can mimic tone but not authenticity. Adds it's hard to convince some clients of that. Authentic work isn't fast or easily measured. It requires belief in the process and a value system to match. That's tough when your client's investors only want quick returns. Robin agrees  "Look at people's incentives and I'll tell you who they are." Shannon continues Wonders where their responsibility ends. Should they convince people of their values? Or just do the work and let the right clients come? Kevan says they've found a sweet spot with current clients. Mostly bootstrapped founders. Work with them long-term instead of one-off projects. Says that's the recipe that fits Bonfire's values and actually works. The Quarter Analogy (35:36) Robin quotes BJ Fogg: "Don't try to persuade people of your worldview. Look for people who already want what you can teach, and just show them how." He compares arguing with people who don't align to "an acrobat arguing with gravity – gravity will win 100% of the time." The key: harness momentum instead of fighting resistance. Even a small, aligned audience is better than chasing everyone. Kevan shares Bonfire's failed experiment with outbound sales: They tried reaching out to recently funded AI companies. "It got us nowhere," he admits. That experience reminded him how much old startup habits – growth at all costs, scale fast – still shape thinking. "I thought success meant getting as big as possible, as fast as possible. That meant doing outbound, even if it felt inauthentic." But that mindset just added pressure. Realizing there were other ways to grow – slower, more intentional – was a relief. Now they've stopped outbound entirely. Focused instead on aligned clients who find them naturally. Robin connects it to a MrBeast quote. "If I'm not ashamed of the video I put out last week, I'm not growing fast enough." He says he doesn't love the "shame" part but relates to the evolution mindset – Looking back at work from six months ago and thinking, I'd do that differently now. Growth as a visible, measurable journey. Robin shifts to storytelling frameworks: Mentions Kevan and Shannon's analogies about storytelling and asks about "the quarter analogy." Kevan explains the "quarter" story: A professor holds up two quarters: "Sell me the one on the right." No one can – until someone says, "I'll dip it in Marilyn Monroe's purse." That coin now has emotional and cultural value. Marketing can be the same – alchemy that turns something ordinary into something meaningful. Robin builds on that: You can tell stories about a coin's history – "Lincoln touched it," etc. But Kevan's version is different: adding new meaning in the present. "How do you imbue something with value now that makes it matter later?" Shannon's take: It's about values and belonging. "Every story implicitly says: believe this." That belief also says: we don't believe that – defining who's in your tribe. Humans crave that – community, validation, connection. That belonging is intangible but real. "Try selling that to a CFO who just wants ROI. Impossible — but it's real." Kevan adds: Values are one piece – authenticity is another. Some brands already have a genuine story; others want to create one. "We get asked to dip AI companies into Marilyn Monroe's purse," he jokes. The real work is uncovering what's true or helping brands rediscover it. The challenge: telling that story consistently and believably. Robin mentions Shannon's storytelling framework of three parts – Purpose → Story frameworks → Touch points. Shannon breaks it down: Clients usually come in with half-baked "mission" or "vision" statements. She uses Ogilvy's "Big Ideal" model: Combine a cultural tension (what's happening in the world) with your brand's best self. Then fill in the blank: "We believe the world would be a better place if…" That single sentence surfaces a company's "why us" and "why now." It's dramaturgy, really — same question as in theater: "Why this play now?" "Why us?" Bonfire's own version (in progress): "We believe the world would be a better place if people and brands had more room to explore their creativity." Kevan adds: it's evolving, like them. Robin relates it back to his own story: After selling Robin's Café, he started Zander Media to tell human stories. He wanted to document real connections — "the barista-customer relationships, the neighborhood changing." That became his north star: storytelling as a tool for change and human connection. "I don't care about video," he says. "I care about storytelling, helping people become more of who they want to be." Kevan closes the loop: A good purpose statement is expansive. It can hold video, podcasts, even a publishing house. "Maybe tomorrow it's something else. That's the beauty — it allows room to grow." Against the Broetry (49:01) Kevan reflects on transparency and values at Bonfire He and Robin came from Buffer, a company known for radical transparency — posting salaries, growth numbers, everything. Says that while Bonfire isn't as extreme about it, the spirit is the same. "It just comes naturally to invite people in." Their openness isn't a tactic – it's aligned with their values and mission. They want to create space for people to explore – new ideas, new ways of working, more fulfilling lives. Sharing their journey publicly felt like the obvious, authentic thing to do. "It wasn't even a conversation – just who we are." Shannon jumps in with a critique of business culture online Says there's so much terrible advice about "how to build a business." Compliments Robin for cutting through the noise – being honest through Snafu and his newsletter. "You're trying to be real about what selling feels like and what it says about you." Calls out the "rise and grind" nonsense dominating LinkedIn: "Wake up at 4 a.m., protein shake at 4:10, three-hour workout…" Robin laughs – "I'll take the three-hour workout, but I'll pass on the protein shake." Shannon and Kevan call it "broetry" The overblown, performative business storytelling on social media. "I went on my honeymoon and here's what I learned about B2B sales." Their goal with building in public is the opposite: To admit mistakes. To share pivots and moments of doubt. To remind people that everyone is figuring it out. "But the system rewards the opposite – gatekeeping, pretending, keeping up the facade." Shannon says she has "no patience for it." She traces that belief back to a story from college Producer Paula Wagner once told her class: "Here's the secret: nobody knows anything." That line stuck with her. Gave her permission to question authority. To show up confidently even when others pretend to know more. After years of watching powerful men "fail upward," she realized: "The emperor has no clothes." So she might as well take up space too. Transparency, for her, is a form of connection and courage – "When people raise their eyes from their desks and actually meet each other, that's power." Robin thanks Shannon for the kind words about Snafu. Says their work naturally attracts people who want that kind of realness. Then pivots to a closing question: "If you had one piece of advice for founders – about storytelling or business building – what would it be?" Kevan's advice: "Look beyond what's around you." Inspiration doesn't have to come from your industry. Learn from other fields, other stories, other worlds. It builds curiosity, empathy, and creativity. Robin sums it up: "Get out of your silos." Shannon's advice: "Make the thing you actually want to see." Too many founders copy what's trendy or "smart." Ask instead: What would I genuinely love to consume? Remember your audience is human, like you. And remember, building a business is a privilege. You get to create a small world that reflects your values. You get to hire people, pay them, shape a culture. "That's so cool, and it should make you feel powerful." With that power comes responsibility. "Everyone says it's about making the most money. But what if the goal was to make the coolest world possible, for as many people as possible?" Where to find Kevan and Shannon (57:16) Points listeners to aroundthebonfire.com/experiences. That's where they host their retreats. Next one is April 2026. "We'd love to see you there."   Companies/Organizations Bonfire Buffer Oyster Vox Zander Media Siegel+Gale Interbrand Pentagram Reforge Robin's Café Books / Frameworks / Theories Traction BJ Fogg's behavioral model Ogilvy's "Big Ideal" Purpose → Story Frameworks → Touch Point People Paula Wagner BJ Fogg MrBeast (Jimmy Donaldson) David Ogilvy Newsletters Snafu Kevan's previous publication  

When attackers are smart enough to hit your backups, recovery becomes your best defense. Rubrik's Chief Product Officer, Anneka Gupta, joins host Corey Quinn to break down what true cyber resilience looks like in today's multi-cloud world. From AI-driven recovery to surviving ransomware with your data (and reputation) intact, this episode covers what it really takes to bounce back when everything goes sideways.Show Highlights(00:00) Introduction to Ransomware and Backups(00:25) Welcome to Screaming in the Cloud(00:32) Introducing Rubrik and Annika Gupta(01:26) What Does Rubrik Do?(02:18) Evolution of Backup and Recovery(03:37) Challenges in Cyber Recovery(05:33) Rubrik's Approach to Cyber Resilience(08:44) Importance of Cyber Recovery Simulations(09:40) Security vs. Operational Recovery(11:28) Assume Breach: A New Security Paradigm(14:29) Multi-Cloud Complexities and Security(27:45) Hybrid Cloud and Cyber Resilience(29:25) AI in Cyber Resilience(33:09) Conclusion and Contact InformationAbout Anneka GuptaAnneka Gupta is a senior executive leader with a proven track record of scaling successful B2B SaaS businesses from the ground up. She's led across product, tech, go-to-market, and operations, always with a customer-first mindset. Known for turning complex challenges into big wins, Anneka brings energy, innovation, and real-world results to every team she leads.She's been recognized as one of San Francisco Business Times' Most Influential Women in Business and 40 Under 40, as well as a Rising Star by AdExchanger and Marketing EDGE. Oh, and AdAge once named her one of the Top 10 Digital Marketing Innovators.Linksrubrik.com/sitchttps://www.linkedin.com/in/annekagupta/Sponsor: Rubrik 

In today's business world, having a true values-based culture can elevate your company by every metric, giving you an enormous advantage over your competitors. Robert Glazer, founder of Acceleration Partners, a $50 million marketing agency, is known for creating values-driven cultures. His insightful new book 'The Compass Within', distills the framework he has taught to thousands of leaders through his Core Values Discovery course. Under his leadership, Acceleration Partners has received numerous company culture awards, including Glassdoor's Employees' Choice Awards (2 in a row), Ad Age's Best Place to Work, and Entrepreneur's Top Company Culture twice, and he also hosts The Elevate Podcast that ranks in the top 0.1% of all Apple podcasts. This is a great listen.   LINKS   Robert's website https://robertglazer.com The official book page: https://robertglazer.com/compass/ The Six Core Values Questions page: https://robertglazer.com/six/ The Mojo Sessions website www.themojosessions.com   The Mojo Sessions on Patreonhttps://www.themojosessions.com/season-6/ep-620-robert-glazer www.patreon.com/TheMojoSessions Full transcripts of the show (plus time codes) are available on Patreon.   The Mojo Sessions on Facebook www.facebook.com/TheMojoSessions   Gary on LinkedIn www.linkedin.com/in/gary-bertwistle   Gary on Twitter www.twitter.com/GaryBertwistle   The Mojo Sessions on Instagram www.instagram.com/themojosessions   If you like what you hear, we'd be grateful for a review on Apple Podcasts or Spotify. Happy listening!   © 2025 Gary Bertwistle.  All Rights Reserved.

Aidan Brannigan is the Founder of No Boring Brands, the content agency making Memes + Skits for Fortune 500 companies, SaaS Unicorns, and legacy brands. They are generating 100s of millions of organic views for their B2B clients via evergreen content and built the largest marketing meme page on IG in less than 2 years. He lost $500k in crypto when he was 20, lost a spam eating contest to Joey Chestnut in front of 14,000 people and can probably hit a 4 hybrid further than you. He spoke at SXSW about memes - is a twin - his mom checks his follower count every day and takes a screenshot, so you better follow or you'll upset her - Featured in AdAge for a skit filmed in his bed.

This week, we sit down with Kalie Moore, angel investor and founder of High Vibe PR, a boutique agency amplifying the world's most innovative brands in Gaming, Web3, and AI.  From launching BITKRAFT Ventures, one of the leading gaming VC firms, to being named one of AdAge's Women to Watch Europe, Kalie has built a global career connecting the dots between technology, culture, and storytelling. She joins us to talk about how she turned her Berlin startup experience into a powerhouse PR business that's shaping the future of digital entertainment. Tune in to hear how Kalie approaches cutting-edge industries, why gaming PR is more complex (and creative) than you think, and how emerging tech is changing the rules of communication.  The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  PRCoverage.ai tool - https://prcoverage.ai High Vibe PR: website - https://www.highvibepr.com/LinkedIn - https://www.linkedin.com/company/high-vibe-pr/ Kalie Moore: Twitter - https://x.com/kaliemoore?lang=enLinkedIn - https://www.linkedin.com/in/kaliemoore/ The PR Podcast:Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast

The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company.Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/ Follow Coc-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/Here's what we asked her : What does the title “Integrated Marketing Experiences” mean at Coca‑Cola? Which disciplines report into your organization? Can you walk us through your general approach to crafting integrated campaigns that spans media, commerce, multicultural, and creative touchpoints?How do you align integrated marketing efforts with evolving consumer behavior, especially in the digital/shopping space?What role does data play in shaping your integrated marketing efforts and what are important data sources to do this?How does Coca‑Cola integrate commerce experiences with digital and social activations—especially in grocery and retail shopper settings?Can you share an example of a particularly innovative or cross-functional project your team led recently and what made it successful?Here we now sit in a world of closed-loop measurement. How do you connect integrated marketing experiences to measurable business outcomes—such as sales lift, brand equity, CLTV, NTB or perception shifts?Which emerging trend—be it AI, immersive media, retail media, or something else—are you most excited about for integrated marketing?You were honored as one of Ad Age's 40 Under 40 in 2022—what do you feel helped you reach this recognition?You've completed all six World Marathon Majors and aim for all seven continents—how has long-distance running influenced your leadership style or strategic thinking? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of the Move The Ball podcast, host Jen Garrett sits down with PR expert Justin Goldstein to discuss the evolving landscape of public relations. They explore how AI and earned media are transforming PR strategies, the importance of building credibility, and actionable tips for individuals and organizations to stand out in a crowded market. Justin Goldstein is an award-winning PR strategist and the founder of PR73, a next-generation communications agency helping brands build trust, shape perception, and drive growth through strategic storytelling. A former New York media insider, Justin has led high-impact campaigns for Uber, General Motors, AARP, and the Clinton Global Initiative. Recognized by The Drum and the Public Relations Society of America, Justin’s insights have been featured in Forbes, PRWeek, and AdAge. Episode Highlights: [1:45] – What PR really means today and why it’s more than just press releases. [4:20] – How AI-driven search is changing the value and approach to PR. [9:45] – The importance of consistency and relationship-building in media outreach. [19:00] – Actionable PR strategies for individuals and organizations to grow their brand. Connect with Justin: Website: www.pr73.com E-mail: justin@pr73.com LinkedIn: https://www.linkedin.com/in/goldsteinjustin/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

In this episode I'm joined by Justin Fenchel, co-founder and CEO of BeatBox Beverages, one of the fastest-growing RTD (Ready-To-Drink) brands in the U.S., redefining how consumers experience flavored cocktails. BeatBox went from an MBA project to a $245M projected brand in 2025, winning over Mark Cuban on Shark Tank and more recently, partnering with Shaquille O'Neal, who not only invested but co-developed the company's most successful product launch to date, Shaq's Blueberry Lemonade. BeatBox is now the #3 RTD nationwide and available in 130,000+ retail locations across all 50 states. The brand was named one of AdAge's America's Hottest Brands in 2024. Make sure to check out BeatBox at:https://beatboxbeverages.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle

Blair LaCorte is the Vice Chair of the Board of Directors at the Buck Institute for Research on Aging—the world's first biomedical research institution dedicated solely to understanding aging and age-related diseases, and the largest independent scientific institute in the Bay Area. A seasoned leader and strategist, Blair has a track record of transforming companies across five industries, leveraging his expertise in change management to drive operational alignment, scale, and market leadership. Most recently, he led AEye's $1.5B IPO, advancing the company's mission to enable safe, reliable vehicle autonomy. Prior to that, Blair served as Global President of PRG, the world's largest live event technology and services company; CEO of XOJET, one of the fastest-growing aviation companies in history; and Senior Advisor and Operating Partner at TPG, a leading private equity firm managing over $97 billion in global investments. His earlier career includes executive roles at technology innovators such as VerticalNet, Savi Technologies, Autodesk, and Sun Microsystems. Blair is an active board member and advisor to organizations spanning science, business, and education, including the Positive Coaching Alliance, the Kairos Society, the Graduate Business Foundation, and alma maters Dartmouth College and the University of Maine. His leadership has been recognized by Fast Company, Ad Age, NASA, and the ITAS “100 Most Influential Leaders in Transportation” list. His insights have been featured in Forbes, Fortune, The Wall Street Journal, and on major networks including ABC, Bloomberg, CNN, and CNBC. Holding multiple patents across hardware, software, communications, security, and defense, Blair is also an astronaut-in-training and is scheduled to fly with Virgin Galactic. Outside of his professional pursuits, he is a dedicated father to three sons and the owner of a slightly anxious Weimaraner named Bella. Work With Us: Arétē by RAPID Health Optimization Links: Blair LaCorte on LinkedIn Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram  

Who doesn't remember the Chili's jingle—“I want my baby back, baby back, baby back…”? Or maybe you've seen the viral TikToks about Chili's Triple Dipper. Chili's is back in culture in a big way, and much of that credit goes to their Chief Marketing Officer, George Felix.George is one of today's most dynamic marketing leaders. He started his career at P&G—where, like me, he worked on the legendary Old Spice turnaround—before moving on to Yum! Brands with KFC and Pizza Hut. Three years ago, he took on Chili's, and the results have been remarkable. Under George's leadership, Chili's has gone from not even being a national advertiser to becoming Ad Age's Brand of the Year, with George himself named CMO of the Year.In this episode, George shares his playbook for turning brands around, the importance of listening to frontline team members, and how to make a heritage brand cool again. And yes—we even take a detour into Taylor Swift.This conversation was recorded in person at the Next Gen CMO Academy at Deloitte University.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Few platforms have changed culture as quickly—or as globally—as TikTok. Khartoon Weiss, VP and GM of North America and Global Business Solutions, is at the center of it, helping brands and businesses connect with audiences in ways that are creative, authentic, and impactful. From scaling Spotify to leading top agencies, she's built a career on turning bold ideas into cultural movements—and now she's shaping the future of TikTok. What You'll Learn in This Episode How TikTok has broken the traditional brand storytelling arc Why authenticity and “real production” outperform polish on the platform How content, commerce, and search converge on TikTok Why short form content can still drive loyalty and long-term brand love What brands like Chipotle, McDonald's, and Gap are doing right on TikTok Episode Chapters (00:00) Intro (00:38) Why TikTok has changed brand building (02:12) Stewarding TikTok's brand and helping other brands grow (03:34) Unlearning traditional storytelling on TikTok (06:01) Authenticity over polish with examples from Chipotle and McDonald's (10:20) Content, commerce, and the rise of search on TikTok (14:04) Can short form content build brand loyalty (21:08) Brand safety, trust, and TikTok's uncertain future (24:48) Lessons from scaling brands at Spotify, agencies, and TikTok (27:09) The that made Khartoon smile recently About Khartoon Weiss Khartoon Weiss is the VP and GM of North America and Global Business Solutions at TikTok. She previously led global revenue at Spotify, served as Chief Marketing Officer and Managing Director at MDC Partners and Mediacom North America, and was a VP at iHeartMedia. She began her career at BBDO, Ogilvy, and Grey Worldwide. Weiss has been recognized by Campaign's “40 Over 40,” AdAge's “40 Under 40,” and AdWeek's “Top 50.” She completed executive education at The Wharton School and lives in New York City with her husband and two rescued cats. What Brand Has Made Khartoon Smile Recently? Khartoon pointed to Gap as the brand making her smile lately. She praised the retailer for collaborating authentically with creators, staying true to its roots, and showing up on TikTok in ways that feel natural and culturally relevant. For her, Gap's bravery and creativity prove that when brands lean into community and culture authentically, audiences instantly recognize it—even without the logo. Resources & Links Connect with Khartoon on LinkedIn. Learn more about TikTok for Business. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls is Chief Strategy Officer and Principal at Falls+Partners, an influence marketing strategy and creative concepts firm founded in 2022. The company helps clients move beyond checkbox influencer campaigns and toward genuine, influence-driven strategies. An award-winning digital marketing strategist, author, and podcast host, Jason has been recognized as a top influencer in social technology and marketing by Forbes, Entrepreneur, and Ad Age. As a thought leader, he hosts the Winfluence podcast, serves as Executive Producer of the Marketing Podcast Network, and has authored multiple books on influence and social media. In this episode… Influencer marketing often promises massive reach, but too many brands end up burning their budgets on ineffective one-off posts. What if the key to success isn't more followers but more influence? And how do you find creators who actually drive results? Jason Falls, an expert in influence marketing and social listening, explains why shifting focus from influencers to influence leads to stronger outcomes. Jason emphasizes investing in long-term partnerships with micro-influencers, relying on creative directors for compelling content, and using social listening tools to spot overlooked opportunities. He illustrates these strategies through campaigns with VisitLEX, GE, and a bourbon brand, showing how creativity, consistency, and insight can turn marketing into meaningful engagement. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jason Falls, Chief Strategy Officer of Falls+Partners, about rethinking influencer marketing. Jason discusses building authentic influence strategies, lessons from viral content, and the value of social listening. He also explores mistakes brands make in influencer campaigns, the power of micro-influencers, and why creativity drives better results.

When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real.That's exactly what Stanley Kubrick achieved with 2001: A Space Odyssey, a film that married meticulous research with visionary storytelling to create the most realistic depiction of space the world had ever seen. In this episode, we explore the marketing lessons behind it with special guest Josh Golden, CMO at Quad.Together, we dive into how marketers can embrace risk, iterate through failure, compete on imagination rather than resources, and create experiences—both digital and physical—that deliver the elusive “wow” factor. All while staying relevant, resonant, and ready to invent the future.About our guest, Josh GoldenAs Chief Marketing Officer at Quad, Josh Golden is architecting the evolution of Quad as a marketing experience company. He leads a highly collaborative team that works with marketers around the world to clear the path for a frictionless solution to easily communicate with their optimal audience.Quad's clients are the lifeblood of its operations, driving the company's evolution and influencing its every action. Josh is helping the company combine Quad's history as a manufacturer and commercial printer with this marketer-obsessed philosophy to best support client growth and eliminate the interference that otherwise causes them to lose time, money, and customers.Since assuming his role, Josh has defined the Quad brand narrative, developed the company's “marketing experience” framing, implemented a new Quad design system and initiated brand and product marketing campaigns for key verticals.With more than three decades of experience in marketing, branding, media, and content, Josh is one of the most prolific connectors in the marketing industry. Prior to joining Quad in 2021, Josh was President and Publisher of Ad Age where he spurred transformative growth for the venerable, 90-year trade publication and media brand. His passion for driving evolution was also on display as Vice President, Global Digital Marketing, at Xerox; Group Director of Digital Marketing at NBC Universal; Chief Digital Officer at Grey Group; Managing Director, Digital at Havas; and head of the first digital division at Young & Rubicam.A self-proclaimed “professional groupie,” Josh avidly follows and cheers people who pursue their passions. He likes playing a little semi-aggressive tennis and makes a killer “cheater” banana bread. He lives in Westchester, NY with his wife and two teenage children.Josh received his MBA from New York University and his B.S. in communications from Ithaca College.What B2B Companies Can Learn From 2001: A Space Odyssey:Embrace the process, not just the end product. Kubrick went through a massive number of iterations before landing on the film we know and love today. Josh says, “There is not one singular moment; it's a series of failures.” In marketing, abandoned ideas aren't wasted. They're the iterations that lead to something great. Like Kubrick, be willing to test, discard, and refine until you find the version that truly resonates. The process is the work.AI can execute, but humans inspire. Hal, the AI in 2001, could run the ship, but couldn't imagine a better way forward. Josh says, “ Humans have the capacity to do the wow factor.” AI can give you the exact steps to execute a campaign, but it can't create the unexpected spark that makes it unforgettable. Your job as a marketer is to deliver that human insight and surprise that AI can't replicate.Inspiration doesn't have to start from scratch.2001 began as a loose adaptation of Arthur C. Clarke's short story The Sentinel, but evolved far beyond it. Josh reflects, “You're ultimately gonna go rewrite it in your own way.” In marketing, you can take inspiration from existing ideas, but the magic comes from reshaping them into something uniquely yours.Quote“There's moments that we all have as marketers where real ideas happen, and I celebrate those…but in truth…There is not one singular moment. It's a series of failures…That inspiration is evident in the film, and it's evident that in the actual process of trying and failing and trying and failing and trying and failing, and then getting to a point where you're like, wow, this is actually kind of okay.'”Time Stamps[00:55] Meet Josh Golden, CMO at Quad[01:27] The Role of CMO at Quad[02:54] Overview of 2001: A Space Odyssey[21:45] B2B Marketing Lessons from 2001: A Space Odyssey[25:28] The AI Character and Its Implications[26:42] AI vs. Human Creativity[43:21] Final Thoughts & TakeawaysLinksConnect with Josh on LinkedInLearn more about QuadAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

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