Podcasts about Adage

On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI's influence on business growth, the influence of China's e-commerce disruptors, the squeeze on retail media networks, and more. Then, we offer a few more slightly spicier predictions for the remainder of the year ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Carina Perkins.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-2025-predictions-re-evaluated-plus-few-new-ones   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.

On today's podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it comes to AI adoption. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Professor and AI Advisor to the Deans at Rice Business School and Founder and CEO of AI company DemistifAI Kathleen Perley. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-ai-made-simple-make-ai-approachable-with-kathleen-perley-rice-university   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.  

In the premiere episode of this new Pulse Check series, Ctrl + Create: AI for Creatives, host Dave Hunt sits down with Matt Owens, Co-founder and Chief Design and Innovation Officer at Athletics. With decades of experience in design, branding, and demystifying new tools, Matt shares how his team is using AI to push creative boundaries, streamline workflows, and preserve the magic of craft. This episode explores how creative studios—and higher ed marketers—can embrace AI with curiosity and confidence, not fear.Guest Name: Matt Owens, Chief Design and Innovation Officer & Founding Partner, Athletics - http://athleticsnyc.comGuest Socials: https://www.linkedin.com/in/volumeone/https://www.instagram.com/mattvolumeoneGuest Bio: Matt Owens is a New York-based designer, creative director, founder, and entrepreneur, and the author of the book A Visible Distance: Craft, Creativity, and the Business of Design, published by Set Margins. With 25 years of experience across all facets of creative practice, Matt works with ambitious leaders, strategists, designers, creative technologists, and marketers to bring rich multi-faceted creative ideas and experiences to life.A Texas native, Matt studied graphic design at the University of Texas at Austin and received a Master's Degree in graphic design from Cranbrook Academy of Art. He is a founding partner of Athletics, a brand innovation studio based in New York City, and serves as Chief Design and Innovation Officer. Founded in 2004, Athletics has grown through a commitment to design innovation and an ability to work with clients such as Major League Soccer, IBM, Citrix, Google, Amazon, and Square to meet the challenges of contemporary brand-building.Matt has helped teams leverage new tools and processes across disciplines and led projects for clients including Abbott, NYU, XQ, Guild, The Pulitzer Prizes, and Culligan. He has spoken internationally, and his work has been recognized by the Art Directors Club, The American Center for Design, and the AIGA. His thought leadership has been published in Print Magazine, Fast Company, Ad Week, and AdAge. His early experimental design work at volumeone.com was selected to be in SFMoMA's permanent collection. In his spare time, Matt can be found writing about design and entrepreneurship on Substack and Medium, experimenting in Cinema 4D, and developing new ventures like Kingston Standard and the creative and strategic foresight collective Preseason. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

On today's podcast episode, we discuss Every Man Jack's performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-standing-men-s-grooming-market-with-every-man-jack-reimagining-retail   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.  

In today's episode, we talk about how AI has changed finserv's approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business Development Rob Rubin, Analysts Lauren Ashcraft and Jacob Bourne.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-agi-coming-how-will-change-everything-and-behind-numbers-podcast-banking-payments-show-ai-turning-bank-marketing-upside-down-what-will-disrupt   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.  

Here are some deets fresh off the Croisette from the Cannes Lions International Festival of Creativity—basically the ad industry's Oscars but also the global epicenter of brand culture—that happened in mid-June. Brands, marketers, ad agencies, tech companies, platforms, people from entertainment and sports, and anyone and everyone part of the brand world ecosystem were there. To make sense of it all, or at least a good portion of it, I called up Tim Nudd, creativity editor at Ad Age and a journalist who's been covering and commenting on this industry for longer than almost anyone. In a conversation that included inside scoops, gossip, and good stories, Nudd and I talked about what impressed him most, what surprised him, and what he's hearing we can expect from major brands heading into the second half of the year. Then, I really wanted to find out how Expensify landed the real estate on Brad Pitt's chest for the new blockbuster film F1. Expensify's chief financial officer Ryan Schaffer, and Hannes Ciatti, founder and head creative at ad agency Alto, gave me the inside story of how the brand got such a prominent role, including a scene in which they shoot an Expensify commercial in the film. This is getting under the hood on 1,000-horsepower product placement.

On today's podcast episode, we discuss what area of people's lives artificial general intelligence (AGI) will change the most, the argument for AI developers asking permission from society to build these models, and when AGI might actually get here. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Grace Harmon. Listen everywhere and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-agi-coming-how-will-change-everything-and-behind-numbers   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.  

On today's podcast episode, we discuss the ingredients of Walmart's current recipe for success and the technology that's most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-what-makes-walmart-unstoppable-retail-empire-reinventing-itself   © 2025 EMARKETER   Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.  

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines technology and creativity. Michael discusses the disruption in consumer behavior, why B2B client service is becoming more holistic, and why companies should "go on offense" in a time of uncertainty. Key topics include: The strategic question of "What do you want your humans to be doing;" his belief that there will be a growing demand for ROI on tech spending; how everyone can become a creative change agent; and why he hates the concept of "The Big Idea." Tune in to hear the lesson of "prompt engineers" and an analogy of how playing in a punk band is like learning to use AI.In this week's episode of CMO Confidential, five-time CMO Mike Linton is joined by Michael Treff, CEO of award-winning agency Code and Theory for a no-holds-barred discussion on why most AI strategies are missing the point.Treff—who leads an agency named B2B Agency of the Year by Ad Age and innovation standout by Fast Company—argues that leaders are mistaking AI tools for strategy. Instead, he lays out a bold case for orchestration—aligning people, tools, and data across the enterprise to drive real customer value. Together, Mike and Michael unpack: • Why B2B marketers need to stop treating customers like corporate buyers and start treating them like humans. • Why defensive strategies during disruption are a recipe for irrelevance. • The myth of the “big idea”—and why creativity has been democratized. • Why prompt engineers were never the future. • What AI orchestration really means—and how it can finally connect data silos, unify customer journeys, and drive performance.Whether you're a CMO, agency leader, or aspiring executive, this is an unmissable playbook for navigating AI disruption, avoiding short-sighted efficiency traps, and building brands that thrive.

 Breaking and Entering's Media's Geno Schellenberger is writing Gen Z's ad industry playbook   Geno Schellenberger's Breaking and Entering Media takes pretension out of the press by using Gen Z-native content strategies to keep advertisers entertained and in the know.  In this episode of Question Everything, Geno opens up about the power of personal brand building in the age of AI, the most impactful Gen Z marketing strategies, and trends the industry should retire. It's a party, and Geno's inviting the industry's newest talent to dance. What you'll learn in this episode:  How Breaking and Entering Media started The best way to stand out as a Gen Zer in an AI-fueled world An outdated adland mindset that should retire The most surprising thing Geno has learned about the ad industry   How theater and improv can boost presentation skills What agencies get wrong with their positioning  What CMOs still get wrong about Gen Z The brand campaign that first made Geno say, “I want in.” The most overused breakthrough tactic right now What it really means to be authentic, and why it's non-negotiable Resources:   Connect with Geno on LinkedIn Learn more about Breaking and Entering Media on their website

Steve Erich is the Co-Founder and President of Erich & Kallman, which has been named AdAge 2024 North American Agency of the Year, honored as an ADWEEK Fastest Growing Agency, named on the AdAge A-List and has three times been awarded Small Agency of the Year - West by AdAge. Erich & Kallman has produced award winning work for Hershey, Disney+, General Mills, Great Wolf Lodge, iRobot, Take 5, Kelly Services, Chick-fil-A, Fisher Investments and Zero Cancer. Prior to starting Erich & Kallman, Steve was President of Crispin Porter Bogusky with responsibility over seven global offices. He oversaw CPB's expansion into Europe in 2006 with the management of its London, Madrid and Munich offices, and Asia in 2014 with the launch of its office in Hong Kong. Prior to CPB, Steve worked at TBWA Chiat/Day, Vitro and The Martin Agency. He has overseen work which has been awarded two Grand Effies and over 300 other strategic and creative awards, been a guest lecturer at both the University of Missouri and University of Colorado Schools of Journalism, and a featured speaker for the 4A's MPF Program, Minneapolis Ad Club, the AdAge Small Agency Conference in Los Angeles, the Mirren CEO Summit in Chicago, the Word of Mouth Conference in Hamburg, and Marketing 2.0 in Paris. He currently sits on the BBB's National Advertising Review Board and AAAA'sWestern Leadership Committee, is the Jury Chair for the Jay Chiat Awards for B2B Strategy and has judged the Effies and the Association of National Advertisers B2B awards multiple times.

In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you're building a business, a brand, or a life — this one's for you.

Show SummaryYou got the title. Now what?You're no longer the one making the work. You're leading the people who do. And suddenly… Everything that made you successful stops being useful.No one teaches you how to lead a creative team. There's no playbook for designing trust. For giving feedback that doesn't kill morale. For building culture that doesn't burn people out.Unless you've read Raising Creative Teams— Kevin Frank's new book, and the episode you're about to hear.Kevin led global creative at Apple. He was Executive Creative Director at LinkedIn, where his team won AdAge's In-House Agency of the Year. But his real education in creative leadership came when he realized: The most creative thing a leader makes… Is the environment.This conversation is for anyone who's ever wondered: Am I leading the work—or the conditions that make the work possible?Key Points & Questions It PlantedCreative Leadership ≠ More Creativity → When I stop doing the work myself, what am I actually supposed to do instead?Systems Create Culture → Are our rituals and norms fueling trust—or just enforcing compliance?Feedback Isn't a Gut Thing—It's a Designed System → Do our feedback loops scale confidence, or confusion?Hiring Sets the Trajectory, Not Just the Talent → Who you hire shapes what the team becomes—so what am I really optimizing for?Gratitude Isn't Soft—It's Infrastructure → What would change if appreciation was baked into the operating system?Creative Systems Need Co-Architects → Kevin doesn't say this directly, but his framing of leadership raises a bigger question: Are creative leaders building systems alone—or should they be partnering with ops as force multipliers?About KevinKevin Frank is a creative leader, author, and team coach with three decades of experience building award-winning teams across tech, media, and marketing.He spent years leading global creative at Apple, then as Executive Creative Director at LinkedIn, built an in-house agency that earned back-to-back AdAge Best Places to Work honors and the title In-House Agency of the Year.Now, Kevin runs Doing Interesting Stuff—a Paris-based consultancy where he helps creative leaders build better teams, scale trust, and lead with vision. His new book, Raising Creative Teams, distills those lessons into a hands-on guide for anyone navigating the messy, meaningful leap from creative to creative leader.Connect with Kevin → LinkedIn ProfileRelevant Links

This week on Own It we're talking to Kerry McKibbin from Mischief. What can you say about the success of her firm? They've been in the top three agencies on Ad Age's A-List each of the last four years, including topping that list twice in that time.  Their work is amazing. Their success is something we're all both impressed by and maybe a little envious of.  As you might imagine, I tried to mine her for all sorts of insights from her journey, her leadership, her thoughts on the business and more.   There's so much good to glean from this episode. You're going to love it. You can find links to Kerry McKibbin's LinkedIn profile and the Mischief website in our show notes at untilyouownit.com.  If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Oliver McAteer shares Mischief's secrets to successful disruptive creative campaigns   Oliver McAteer is in the business of making brands unignorable. As Partner and Head of Development at Mischief @ No Fixed Address, he's helped shape one of the world's most talked-about and awarded creative agencies.   In this episode of Question Everything, Ollie gets candid about how Mischief arrives at their disruptive creative strategies, how agency culture fuels talked-about campaigns, and what it takes to get CMOs outside their comfort zone. From viral cheese pulls to deepfake diplomacy, he shares what it takes to earn attention and keep it.   What you'll learn in this episode:  What award Mischief has received means the most to Ollie Mischief's response when a spot was pulled from networks at the last minute How Mischief gets CMOs to trust that the stir is worth it How Mischief helped Chili's make its comeback  How Mischief's agency culture shapes their success The truth behind the rumor about presenting 24 briefs to Greg Hahn Mischief's approach to the pitch process Ollie's recent favorite non-Mischief campaign Who in the industry Ollie wants to grab a Coors Light with Resources:   See more about Mischief and RepresentUs “Dictators” campaign Ollie's recent favorite non-Mischief campaign from DoorDash Connect with Ollie on LinkedIn Learn more about Mischief on their website

Dave Kaufman is Senior Director of Global Marketing for MR, VR, and Metaverse at Meta's Reality Labs, where he leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. His path includes stops at Google, Halo Neuroscience, and the U.S. Digital Service under President Obama. On this week's On Brand, Dave joined me to talk immersive tech, branding in virtual worlds, and what's next for the metaverse. More on Dave ... Dave Kaufman is Senior Director, Global Marketing of MR, VR, and Metaverse at Meta within the Reality Labs division. He leads global marketing efforts for Meta Quest, Horizon Worlds, and Oculus Studios. Before joining Meta, Dave headed up marketing at Halo Neuroscience, led brand strategy at the United States Digital Service (founded by President Barack Obama), and worked in product marketing at Google. He's earned recognition from Ad Age's 40 Under 40 list and honors at Cannes Lions, Clio, and The One Show. A graduate from Cornell University, Dave is now based in San Francisco. What brand has made Dave smile recently? Dave shared the recent, surprising smile the MLB brought to his face. Connect with Dave on LinkedIn and check out the article he wrote there, How to Work in Marketing (and not be full of ). You can also learn more about his work at Meta Reality Labs. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Zach and Geoff get saucy and share the stories behind iconic campaigns like Heinz “Draw Ketchup” and “Can't Unsee it” with Deadpool.ABOUT OUR GUESTS:Geoff Baillie is a Group Creative Director at Rethink, where he started as an intern in 2018.He's led work for brands like IKEA, Molson Coors and Heinz—including campaigns like Draw Ketchup, Heinz Ketchup and Seemingly Ranch, and the Heinz x Marvel Studios collaboration Can't Unsee It.His work has been featured on The Late Show with Stephen Colbert, The Drew Barrymore Show, The Tonight Show Starring Jimmy Fallon, in marketing books like Hey Whipple Squeeze This and Pearson's Fundamentals of Marketing textbook.Geoff's campaigns have been recognized at every major international award show. He was named to AdAge's 40 Under 40, The One Club's Young Guns Under 30 competition, and AdAge's Creative Team of the Year. He was also ranked Canada's #1 copywriter in 2022, 2023, and 2025 by Strategy Magazine.He has taught at Miami Ad School Toronto, and guest lectured at Humber and McMaster.He also likes to read, play music, and play golf badly. He lives in Toronto with his girlfriend and cat Diego. He recently broke his tibia jumping over a fence. Zachary Bautista is a Partner, Group Creative Director at Rethink.From art school dropout to one of the most consistently recognized creatives in Canada, his work has been awarded at every major international award show from Cannes to Clios with acclaim from figures like Jimmy Fallon and Drew Barrymore, and headlines on publications like CNN and FastCompany.Zach was ranked the #1 Art Director back-to-back-to-back-to-back in Strategy Magazine's Creative Report Card for 2022-2025. He was among AdAge's 40 Under 40 in 2021 and the only Canadian on the list. You can find his work on a billboard near you or in the 6th Edition of Hey Whipple Squeeze This along with Pearson's Fundamentals of Marketing Textbook.In addition to his impassioned dedication as an industry mentor, Zach was a recurring instructor at Miami Ad School in Toronto. In his role as teacher he has elevated the talents of up-and-coming art directors and copywriters. His approach to his students is teaching peers to become future co-workers.Zach spends most of his money on sports memorabilia. He spends most of his time making money to afford sports memorabilia. ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music. Follow us on Instagram @theadccEmail us at created@theadcc.ca

Join Association Chat's KiKi L'Italien for a candid conversation exploring how associations can overcome the current challenges of keeping members engaged in our digital-first world. Mats Persson from Umbraco and Jake Toohey from Adage will discuss practical approaches to personalization that go far beyond the basics. Learn more about Umbraco: https://umbraco.com/ More about Adage: https://adagetech.com/  ❤️ FOLLOW Association Chat! ❤️ Subscribe to our YouTube Channel: https://www.youtube.com/@AssociationChat Visit our Website: https://associationchat.com/ Sign Up for Our Newsletter (SMS Opt-In available): https://mailchi.mp/91755d927784/070x0wvkl2 Follow us on LinkedIn: https://www.linkedin.com/company/associationchat Join our Facebook Group: https://www.facebook.com/groups/associationchat2 Join our Book Club: https://bookclubs.com/join-a-book-club/club/association-chat-book-club Subscribe to Association Chat Magazine: https://bit.ly/assnchatmagsublist Fill out the Sponsorship Interest Form: https://docs.google.com/forms/d/e/1FAIpQLSe49ISnb9WCXDX6ls5FTRri0TseEi91nL8mtwHp4tQjITrUtA/viewform?usp=sf_link Share your insights with Overheard in Associations: https://docs.google.com/forms/d/e/1FAIpQLSecySUh-faxwCEwuNytXpum2xzw3uB7hS32P6pNLuvi_sOKDg/viewform?usp=sf_link 

We're wreaking havoc but at least we're not raging a-holes! Advertising idea guy and art dude Peter Yue joins Sean to talk about Jeff Bezos' hedge fund, Las Vegas bartenders, and the most terrifying thing Gen Z found inside Pandora's Box.You can find Peter online at peteryue.com, or very rarely on the ‘gram at @peteryue.This episode was recorded April 13, 2025 in the Rat's Nest (well before The Incident took the iMac mentioned in this episode).Apologies to the folks at AdAge, who I incorrectly characterized in this episode as having selected Jake from State Farm over the M&Ms the winner in the final round of their March Madness Brand Mascot championship bracket. In actuality, it was M&Ms who narrowly defeated Jake, however it is frankly still bizarre that Jake beat—y'know—dozens more mascots that are ACTUAL MASCOTS. Ad industry, I know you don't understand TikTok, but just because Jake has a TikTok doesn't mean young people are going to buy his overpriced insurance when neither they nor I can afford cars. Hosted on Acast. See acast.com/privacy for more information.

Don't miss Jeanine Poggi - Editor In Chief at Ad Age on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex - True Transparency in the biddable media space.

Dakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars.Previously at GSD&M, Dakota modernized Fruit of the Loom's social presence, including launching the TikTok with 150% month-over-month growth and 10M+ views, and secured the agency's first TikTok AOR with Stanley, leading all social creative outputs.Recognized by AdAge, Adweek, Fast Company, the Clio Awards, the Webby Awards, and (of course) the Shorty Awards, Dakota's work has earned various industry honors. With a passion for mentorship and a deep understanding of digital culture, Dakota thrives on helping brands break through the noise—always ready to connect, strategize, and cheer you on (just don't ask for free deodorant). You can find her on LinkedIn and Substack.

Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Marcus is a professor at the University of Michigan's Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike's sports music initiatives and running digital strategy for Beyonce. He's a recipient of AdAge's 40 Under 40 award and Crain's 40 Under 40 award. Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.

Dana Hork, Founder & CEO of Beers With Friends, joins me to share how her agile creative agency helps challenger brands solve big problems in just five days. A brand leader, entrepreneur, and storyteller, Dana has held roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan—and has been featured in TIME, Forbes, and Ad Age. We discussed all of this and more this week on the show. About Dana Hork Dana Hork is the Founder & CEO of Beers With Friends, an agile creative agency that helps challenger brands solve high-stakes problems in just five days. A brand leader, entrepreneur, and storyteller, Dana partners with CMOs and marketing leaders to deliver impactful brand solutions quickly and without the bureaucracy of traditional agencies. She has held leadership roles at Wonder, Walmart, Jet.com, PepsiCo, and JPMorgan. Dana holds an MBA from Harvard, an MPA from Columbia, and a BA from the University of Pennsylvania. A frequent speaker and podcast guest, she has been featured in TIME, Forbes, and Ad Age. From the Show What brand has made Dana smile recently? Dana shared a recent brand collaboration that made her smile. Connect with Dana on LinkedIn and check out the Beers With Friends website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Visuals: https://getbehindthebillboard.com/episode-88-hermeti-balarinEpisode #88 features the charming, uber-talented Hermeti Balarin, joint CCO at W+K London.Hermeti works with his wife Ana, who was Behind the Billboard guest no. 9, which means the Balarin's are our first ever married couple on the show

As former Global Head of Marketing at TikTok, Nick Tran transformed the company from an upstart app into a global cultural phenomenon, earning it Ad Age's Marketer of the Year in 2021. A marketing executive with a knack for steering high visibility brands, he also drove revivals at Hulu, Samsung, and Taco Bell, always aiming to keep companies culturally on point.  Now, he's stepping into a new chapter as president and CMO of a spirits venture backed by Diageo's Ciroc and LeBron James's tequila brand, Lobos 1707—blending celebrity, storytelling, and lifestyle marketing into one bold move. Beyond the corporate world, Nick invests in consumer disruptors like Liquid Death, Away, and Olipop, and even found time to executive-produce the acclaimed Jeen-Yuhs trilogy. In his conversation with Ryan, Nick explains why CMOs must “unlearn marketing” and shares how he balances creative risk-taking with the need for performance. He also reveals how feeding children carrots became his favorite metaphor for a truly balanced brand strategy and opens up about his pivot to fatherhood in London.

Phoebe Bain is currently the Business & Finance Section Editor at ⁠1440⁠. In October 2024, she launched 1440's second-ever newsletter product, 1440 Business & Finance: a newsletter that provides more than 200,000 readers with the foundational knowledge they need to understand today's business news. Previously, she served as a senior reporter at Ad Age covering DTC brands, influencer marketing, and more. She was an early employee at Morning Brew, where she founded Marketing Brew, a newsletter and vertical covering the most important news in the marketing industry. Before rolling out Marketing Brew, Phoebe wrote for Social Media Today under Industry Dive, and worked on the social media editing desk for Business Insider.

In this episode of the Ghost Boss Podcast, Eva and Danielle dive into March Madness—with a branding twist—as they explore Ad Age's Brand Mascot March Madness, a tournament-style showdown of iconic brand mascots. From the mischievous M&Ms to Jake from State Farm, they discuss the cultural significance, nostalgia, and marketing power behind these familiar faces. With plenty of laughs, personal takes, and design-minded insight, this episode is a must-listen for anyone who loves advertising, mascots, and a bit of marketing mayhem.Be part of the conversation – follow us @ghostbosspodcast on Instagram!

Academy Award Nominee Steve Coogan stars in 'The Penguin Lessons'Steve talks:-"The old adage in Hollywood, 'Never work with animals or kids.' Yet, his co-stars in the movie are a penguin and children. 'Well, if I'm going to do it, I might as well do both at once!'"-The Penguins pooped what looked like milk-Based on a true story -'The Other Guys' movie with Will Ferrell & Mark WahlbergWatch 'The Penguin Lessons' trailer here To subscribe to The Pete McMurray Show Podcast just click here

Jenny Huang is a TWO-time “Top Piano Teacher” recognized by Steinway & Sons, a Steinway Teaching Artist, and a Yamaha Distinguished Guest Artist. She holds a Master & degree in Piano Performance from the Mannes School of Music at The New School, where she studied with Grammy-nominated pianist Eteri And japaridze. She received her Bachelors degree in Piano Performance from the Oberlin Conservatory of Music, where she studied with internationally acclaimed piano pedagogue Alvin Chow Jenny Huang is a trailblazing marketing executive, revolutionizing the advertising industry with creativity, inclusivity, and equity. She is recognized as one of the most promising leaders in advertising. Honored by Campaign US as Inspiring Women& and by Ad Age as Rising Star & (one of only seven globally), Jenny's unique blend of creativity and strategy has taken her from the concert stage to the boardroom, captivating consumers through storytelling and innovation.In 2023, Jenny became the first Director of B2B Brand Marketing for Gannett USA TODAY Network's national business, revitalizing the nation's leading media publisher, and driving steady growth in digital advertising revenue. Previously, she made her mark at BBDO and Omnicom Group as the first Cultural Lead for Omnicom Group's Asian Leaders Circle and developed award-winning campaigns earning her 10 Cannes Lions. Dedicated to advancing the industry and mentoring future leaders, Jenny has judged prestigious awards like the AAF American Advertising Awards, The Shorty Awards, and the ANA B2 Awards.Follow Jenny Huang: Jenny Huang Instagram https://www.instagram.com/thejennyhuang/ Jenny Huang LinkedIN https://www.linkedin.com/in/jennyhuangmusic/ Jenny Huang Website https://www.jennyhuangmusic.com/aboutFollow Dr. Judith:Instagram: https://instagram.com/drjudithjoseph TikTok: https://www.tiktok.com/@drjudithjoseph Facebook: https://www.facebook.com/drjudithjoseph Website: https://www.drjudithjoseph.com/Sign up for my newsletter here: https://www.drjudithjoseph.com/newsletter-sign-upDisclaimer: You may want to consider your individual mental health needs with a licensed medical professional. This page is not medical advice.

Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI. Hosted on Acast. See acast.com/privacy for more information.

Over the past episodes, we've explored creativity across a variety of industries, hearing from authors, songwriters, interior designers, architects, and even scientists about their creative process. Today, we're diving into the world of creative digital performance marketing with a true industry leader. My guest is Jarrod Lopiccolo, co-founder and CEO of Noble Studios, an agency that has worked with global clients like Adobe, Google, even the Islands of Tahiti. Jarrod has built Noble Studios into an award-winning powerhouse, recognized by AdAge as one of the Best Places to Work in 2024, and by Inc as Best in Business - Advertising 2023.Jarrod 's Website The Creative Digital Performance EdgeNoble Studios has built a reputation for blending creativity with digital performance. How do you foster a culture of innovation while maintaining measurable results for global brands?Emerging Technologies & Digital MarketingYou're passionate about AI and sustainability. How do you see these emerging technologies shaping the future of digital marketing strategies for B2B and travel industries?High-Performing Teams & CultureBuilt and led high-performing teams that deliver award-winning work. What are the key elements you focus on to create a sustainable and thriving company culture?The Intersection of Creativity and StrategyMany companies struggle to balance creative ideas with strategic business goals. How does Noble Studios achieve this balance, and what advice would you give to companies looking to do the same?Advice for Aspiring Digital LeadersFor our listeners who are aspiring digital marketing leaders, what key skills or mindset shifts should they embrace to stay ahead in such a rapidly evolving industry?To our listeners, thanks for tuning in and for your continued support. We love hearing from you, so keep those reviews coming!A special thanks to our sponsor, White Cloud Coffee Roasters. Enjoy a 10% discount when you use the code CREATIVITY at checkout.Be sure to join us next time as we continue exploring the creative journeys of innovators and thought leaders from around the world. Until then, keep creating!

In this episode, Marina Franklin hosts Shari Dunn, author of 'Qualified: How Competency Checking and Race Collide at Work,' and comedian Kenice Mobley. The conversation covers the backlash against Diversity, Equity, and Inclusion (DEI) initiatives, competency checking, and the pervasive assumption of black intellectual inferiority. Shari Dunn is a polymath, an accomplished journalist, former attorney, news anchor, CEO, and university professor. She is an American Leadership Forum Fellow and has been awarded the prestigious Executive of the Year Award in 2018, the 2019 Women of Influence Award (Portland Business Journal), the Associated Press Award for Best Spot News, and the Wisconsin Broadcasting Association Award for Best Morning News Show. Shari has written for Fortune Magazine; her work has been cited in the Wall Street Journal and quoted in Ad Age and the Chronicle of Philanthropy, among others. Shari is also a sought-after speaker. She holds a BA in philosophy from Marquette University and a JD from Northwestern Pritzker School of Law. Shari is the author of 'Qualified: How Competency Checking and Race Collide at Work' published by Harper Collins business available February 25th everywhere you buy books. Kenice Mobley performs stand up comedy around the world and recently made her late-night debut on The Tonight Show. She has appeared on Comedy Central, Netflix, and HBO and was named to Vulture's list of Comedians You Should and Will Know. Kenice's debut comedy album Follow Up Question, was on Paste Magazine's list of best albums of the year. After it's Edinboro Fringe Festival debut, she'll be performing her solo show Don't Kill Yourself Yet at this year's 6th Annual Black Women in Comedy Laugh Fest in New York on February 27 at Caveat. Always hosted by Marina Franklin - One Hour Comedy Special: Single Black Female ( Amazon Prime, CW Network), TBS's The Last O.G, Last Week Tonight with John Oliver, Hysterical on FX, The Movie Trainwreck, Louie Season V, The Jim Gaffigan Show, Conan O'Brien, Stephen Colbert, HBO's Crashing, and The Breaks with Michelle Wolf.  

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn, is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work, unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don't just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that's been overlooked for far too long. It's not just about getting a seat at the table—it's about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com  LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn  Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!

This week, I talk with Bonnie Wan, a trailblazing strategist who spent 30 years in advertising, eventually becoming a partner and Head of Brand Strategy at Goodby Silverstein & Partners. She earned Ad Age's Chief Strategy Officer of the Year award, but perhaps her most impactful work is The Life Brief—a tool she developed to transform her own life, which became the foundation of her book. We explore Bonnie's remarkable journey—from immigrating from Taiwan and overcoming bullying and abuse to rising to the top of her field. We also dive into the power of brand storytelling as a force for good, including a national campaign she led to prevent child pornography online. Finally, we discuss Bonnie's current career transition and what it means to embrace change as a lifelong practice. If you've ever questioned your path or felt trapped by your success, Bonnie's story will challenge and inspire you. Let's get to it! In this episode: (00:00) - Intro (04:01) - Bonnie discovers her dark sense of humor (07:34) - Wanting to belong (14:23) - Confronting difficult childhood memories as an adult (20:03) - The power of storytelling and writing (24:31) - Why is practice so important? (28:33) - "I am committed to" vs "I am a commitment to" (33:53) - Somatic sensory experience (39:36) - What is worth wanting? (47:47) - Where lasting change comes from (53:31) - How a moment of vulnerability redefined Bonnie's leadership (01:04:35) - Pay gaps and gender bias  (01:12:22) - How Bonnie became a strategist (01:16:58) - The most meaningful ad campaign that Bonnie has worked on  (01:23:55) - That moment Bonnie found out she was being made a partner (01:29:05) - How Bonnie knew it was time to move on (01:30:17) - The shift from career to vocation (01:34:24) - Bonnie's most beautiful future (01:35:53) - Who Bonnie is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

In Episode 33 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit with Brian Bonilla, Ad Age senior agency reporter, to unpack the biggest marketing trends shaping 2025. With new tools, evolving consumer behavior and rapid advancements in AI, the industry is experiencing a shift that's redefining how brands and agencies operate. From mergers and acquisitions to the growing role of influencers, Brian breaks down what's driving the future of marketing and what CMOs need to know to stay ahead. One of the most significant shifts is how brands and agencies are integrating AI into their strategies. While AI enhances personalization and efficiency in advertising, the challenge remains: How do brands maintain creativity and human connection? Some agencies are deploying AI at scale to drive hyper-personalization, while others are experimenting with AI-generated content in groundbreaking ways. But at its core, AI can't replicate human emotion—making it critical for brands to balance automation with authenticity. Another game changer? Virtual production. More brands are investing in high-quality content creation without the limitations of traditional filming. Steve and Joe highlight how (add)ventures' virtual production wall—the largest in New England—is a prime example of how brands can leverage cutting-edge technology to produce immersive, dynamic campaigns more efficiently. Beyond technology, Brian discusses how industry shifts are reshaping agency-client relationships and how CMOs can navigate an evolving marketing landscape. More brands are shifting toward flexible creative rosters instead of relying on a single agency. The way companies connect with audiences is changing fast, and building strong relationships and staying informed on industry trends has never been more essential. This episode provides a look at the forces shaping marketing in 2025 and offers valuable insights for brands navigating a complex and fast-moving landscape.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Guest BioA leading expert on brand-building, Melissa Hobley is currently the Chief Marketing Officer @ Tinder, the world's #1 dating app. She has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. She regularly appears as an expert on tech and relationships in media like The New York Times and NPR. Currently, she is a regular guest on NBC's “Today Show” discussing relationships in a digital era. In 2020, she was #29 on Forbes Most Influential CMOs in the World list. In 2019, she was named to AdAge's “Women to Watch” list, and was recently featured on AMA's “40 Under 40.” Special Offer from Melissa: Tinder Platinum UpgradeWant to upgrade to Tinder Platinum? Email us at hello@halftime.network with your Tinder username + the exact spelling of the name you used to register on Tinder. We'll follow-up with Melissa to get you access!Show SummaryJon and Melissa Hobley, Tinder's Chief Marketing Officer, discuss her unique insights on modern dating in our latest episode. The conversation illuminates all the key hacks you'll need to make the most of Tinder (or any other dating app) – from optimizing dating profiles and the value of portraying genuine personal stories and interests, to increasing your engagement and successful matches. Jon and Melissa discuss how to leverage dating app features to both attract and manage attention. From sharing intriguing photos to expressing clear intentions, this episode provides practical strategies to move beyond app interactions to real-life dates. Melissa's enthusiasm and wealth of insights make for a dynamic exchange, ensuring you'll leave with valuable advice for navigating the app world with confidence.Chapters(00:00) Navigating Relationships and Dating Insights(10:39) The Metrics of Dating Satisfaction(13:48) Finding Love(20:58) Optimizing Dating Profiles for Success(28:27) Effective Online Dating Strategies(36:00) Embracing Curiosity in DatingConnect with Melissahttps://www.linkedin.com/in/melissahobley/https://www.instagram.com/melissahobley/https://x.com/MelissaHobleyNYAsk Jon Questions / Give Feedback Share your feedback with us: https://www.halftime.network/feedback Join the Conversation Enjoyed the episode? Subscribe to our podcast, leave a review on Apple Podcasts or Spotify and join the conversation on Instagram and LinkedIn with hashtag #HalftimewithJonConnect with Jon LinkedIn: @HalftimewithJon Instagram: @HalftimewithJon X: @HalftimewithJon www.halftime.network

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshadowing" your company brand. Key discussion topics include; why authenticity is just the starting point; the balance between vulnerability and "wishy-washy" decision making; why rebrands don't work unless they are "accepted by the brand organism;" and why "when in doubt, you shouldn't do the personal branding stuff." Tune in to hear a story about Muenster Cheese and "The 24-Hour Rule."Discover the secrets to authentic leadership and personal branding with "CMO Branding: Don't Let Your Ego Overshadow the Company." In this insightful episode of CMO Confidential, hosted by former Best Buy and eBay CMO Mike Linton, special guest Josh Golden—CMO of Quad and creator of "Eureka and Three Things"—shares invaluable lessons on navigating the complexities of being a marketing leader.Key topics include the double-edged nature of vulnerability in the C-suite, balancing personal and company branding, and actionable advice on building a sustainable personal brand without overshadowing your organization. Josh also offers real-world examples from his career, including how authenticity, gratitude, and cultural awareness shape effective leadership. Tune in to hear practical strategies for managing rebrands, fostering team trust, and integrating personal authenticity into professional success.Gain unparalleled insights into marketing leadership, customer lifetime value, and the evolving role of CMOs in today's challenging business environment. Don't miss this engaging discussion packed with actionable advice to elevate your marketing career.Subscribe to CMO Confidential for exclusive content and stay connected for more transformative marketing insights.#personalbrand #contentmarketing #digitalmarketing #personalbranding #socialmediamarketingCHAPTERS:00:00 - Intro02:18 - Vulnerability in Leadership04:02 - Balancing Vulnerability as a Leader06:21 - Personal Experiences with Vulnerability09:35 - Business Vulnerability: Finding the Balance14:59 - Building a Personal Brand19:59 - Impact of a Growing Personal Brand23:45 - Understanding Rebranding26:17 - Defining Completion of a Rebrand29:50 - Final Thoughts32:40 - Closing RemarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who were the it brands of 2024? Some you'd expect—others might surprise you. In this bonus episode of Brand & Banter, we're looking at Ad Age's hottest brands list and breaking down why they dominated. From major comebacks to viral moments, these brands made waves—so what can we learn from them? Hit play to find out which brands topped the list, the marketing moves that got them there, and what it means for 2025.   Hottest Brands of 2024 on AdAge

Asa Hiken, a technology reporter for Ad Age, joins Barbara Kahn and guest co-host Annie Wilson to talk about CES, Agentic AI, the increasing role of AI in marketing, AI online search, social media, and Avocados from Mexico. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with Venkata Bhonagiri, Senior Partner and Group Director of Strategy & Analytics at Mindshire. Venkat shares his incredible story, from growing up in a small, remote town in India to navigating the culture shock of moving to a major city and eventually immigrating to the U.S. Along the way, he overcame numerous challenges, including limited economic and cultural resources, and forged a path to success in the field of Advertising. Tune in to hear his inspiring story of resilience and perseverance and how he generously gives his time and wisdom to the student, immigrant and advertising community. Bio: Venkata Bhonagiri is data strategy and analytics leader based in Chicago. He has over 15+ years of experience in media, business strategy, insights, and analytics. He developed, integrated, and scaled core service offerings, for large media organizations. In his current role, he spearheads cross channel data-driven planning, audience strategy, and implementation of bespoke data solutions for major brands across CPG, FinServ, Health Care sectors. He co-led several winning business pitches in the advertising industry.He contributed to award-winning work at Cannes Lions and has been recognized by AdColor, Cynopsis and other ad industry favorites who advocate and celebrate talent. Venkat's accomplishments also extend to being a contributing Expert panelist, featured in Forbes, Ad Age and WARC.

Host Jenny engages with Lia Haberman, a creator economy expert, to unpack the role of influencer marketing in higher education. Fresh off a visit to the White House, Lia shares insights into the evolution of the creator economy, how influencers shape audience engagement, and actionable strategies for integrating influencer marketing into university communications.Key TakeawaysInfluencer Marketing vs. Creator Economy: Understand the difference between influencers promoting brands and the larger ecosystem enabling creators to thrive.Why Higher Ed Needs Influencers: Institutions can leverage influencers, including students, alumni, and faculty, to amplify messages authentically.Building Relationships with Influencers: Collaborate with influencers through budget-friendly approaches like campus events, content partnerships, or passion-driven projects.Start Small and Local: Many influencers with niche audiences, such as professors or student athletes, can create meaningful connections without hefty price tags.Stay Current: Keeping up with newsletters, books, and conferences helps higher ed marketers navigate the rapidly evolving influencer landscape.What Is Influencer Marketing?Lia Haberman defines influencer marketing as a brand's collaboration with influencers to promote its products or services to their audiences. She explains that this is a subset of the broader creator economy, which encompasses the platforms, tools, and businesses supporting influencers. While influencer marketing has evolved from simply posting product ads, its role remains vital in creating relatable and impactful connections.For higher ed, influencer marketing means leveraging students, alumni, and faculty to act as relatable amplifiers for the institution's messaging. Haberman notes that while traditional marketing can feel impersonal, influencers offer a genuine voice, fostering trust and engagement.Why Higher Ed Should Embrace InfluencersHigher education is notoriously slow to adopt new trends, but Lia emphasizes the benefits of integrating influencer marketing into university strategies:Reach Gen Z and Gen Alpha: These demographics trust influencers and prefer authentic, peer-led communication over institutional messaging.Evolve Beyond Celebrities: Influencers today include professionals, experts, and niche creators, making the strategy accessible to universities with diverse audiences.Build Relatable Content: Influencers excel at creating compelling content that resonates with their audience, often outperforming traditional advertising.Lia encourages institutions to think locally, identifying influencers within their community, such as star student-athletes, faculty with niche audiences, or alumni with strong online presences.Finding and Collaborating with InfluencersWhen it comes to sourcing influencers, Lia suggests the following:Social Listening: Observe who your students engage with online. Tools can help, but even manual research—like monitoring social media interactions—yields insights.Personal Outreach: Sliding into DMs with genuine compliments or proposals can open doors for collaboration.Creative Compensation: Not all partnerships require big budgets. Consider offering speaking opportunities, awards, or aligning with the influencer's passions to add value.For example, a university might work with a prominent alumni influencer to create content showcasing campus life. The collaboration doesn't have to break the bank—highlighting shared values or giving access to unique resources can be enough.Influencer Marketing on a BudgetHigher ed marketers often face budget constraints, but Lia stresses that great partnerships are still possible. Micro-influencers or creators with smaller, engaged followings can be affordable and impactful. Additionally, repurposing influencer-created content for institutional social media channels can stretch limited resources.Institutions can also look internally for influencers. Professors with expertise, athletes, or even enthusiastic students can act as authentic voices for the university. Lia highlights examples like Stephen Nedorazek, an Olympian and Penn State student whose collaboration with the university has amplified its reach.Staying Informed in a Rapidly Evolving SpaceLia recommends staying current through newsletters, books, and conferences. For beginners, she suggests resources like her own newsletter, In Case You Missed It, as well as other thought leaders like Rachel Karten and Lindsay Gamble. Regularly attending events like VidCon or VidSummit can also provide inspiration and insights into the latest trends.Guest Name: Lia Haberman, Creator Economy Expert | Advisor | EducatorGuest Socials:LinkedInXInstagramBlueskyTikTok Guest Bio: Lia Haberman is a distinguished Creator Economy expert and author of the best selling ICYMI newsletter — a must read for anyone in the social marketing space.She's been tapped for her social media and creator insights by brands such as Google, Robert Half and AT&T, she was invited to attend the first ever Creator Economy Conference at the White House in 2024, and has led live creator workshops for clients such as YouTubers Colin and Samir, Macy's and Riot Games.She teaches social media and influencer marketing at UCLA Extension; has created custom lectures for visiting students from Zhejiang University, SKEMA Business School and ESIC University; and was asked to speak to a delegation as part of the U.S. Department of State's International Visitor Leadership Program at UCLA. She's a speaker at conferences worldwide and is quoted regularly in outlets such as in The Washington Post, Business Insider, Ad Age and more. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

This week, we revisit our interview with Emily Jordan. Emily is a dynamic force in the world of marketing. She holds a remarkable track record across various sectors such as tech, sports/fitness, healthcare, retail and has led teams at global heavyweights like Nike and Google as well as nimble, high-growth startups like Tubi and Willow. Most recently, she was steering the ship as the VP of Marketing at Willow Innovations spearheading consumer awareness, brand strategy and performance marketing. She's an expert architect of brand campaigns, product launches, and digital initiatives and enjoys nothing more than masterfully constructing high-caliber marketing teams under a culture infused with innovation and collaboration. She has won a number of AdWeek and AdAge awards for her provocative brand campaigns and a Cannes Lion for her work on Google's first popup store and retail strategy.  Emily lives in Oakland California with her husband, Dan and daughter, Jovie. She credits much of her success to having a supportive partner, a helpful support system and her midwestern work ethic.

THE BRAND CALLED US—In the summer of 1995, I got an offer I couldn't refuse. It came from my guests today, Alan Webber and Bill Taylor, the founding editors of Fast Company, widely acknowledged as one of the magazine industry's great success stories. Their vision for the magazine was an exercise in thinking different. Nothing we did hewed to the conventional wisdom of magazine-making. Our founders came from politics and activism born in the ivy halls of Harvard. Our HQ was far from the center of the magazine world, in Boston's North End—“leave the pages, take the cannolis.” And Fast Company was not a part of the five families of magazine publishing. It wouldn't have worked if it was.  I was one of the first people Alan and Bill hired, and as the magazine's founding art director, I could tell Fast Company was going to be big. And it was big. Huge, in fact. Shortly after its launch, a typical issue of the magazine routinely topped out at almost 400 pages. We had to get up to speed, and fast.Its mission was big, too. Bill and Alan's plan sounded simple: to offer rules for radicals that would be inspiring and instructive; to encourage their audience to think bigger about what they might achieve for their companies and themselves, and to provide tools to help us all succeed in work … and in life. Their mantra: Work is personal. The effect, however, was even bigger. The magazine was a blockbuster hit, winning ASME awards for General Excellence and Design. It was Ad Age's 1995 Launch of the Year. Bill and Alan were named Adweek's editors of the year in 1999. It even spawned its own reader-generated social network, the Company of Friends, that counted over 40,000 members worldwide. And it brought together an extraordinary team of creatives who, to this day, carry on the mission in their own way—including the founders. Nearly thirty years after the launch of the magazine, Alan is currently serving his second term as the mayor of Santa Fe, New Mexico. Bill is the best-selling author of Mavericks at Work, among other books, and continues to lead the conversation on transforming business. We often said that Fast Company was the one that would ruin us for all future jobs. It was a moment in time that I and my colleagues will treasure forever. I am thrilled to be able to share that story with you today.—This episode is made possible by our friends at Mountain Gazette, Commercial Type, and Freeport Press. Print Is Dead (Long Live Print!) is a production of Magazeum LLC ©2021–2025

The early bird gets the worm. What goes around, comes around. It's always darkest just before dawn. We carry these little nuggets of wisdom—these adages—with us, deep in our psyche. But recently we started wondering: are they true? Like, objectively, scientifically, provably true?So we picked a few and set out to fact check them. We talked to psychologists, neuroscientists, runners, a real estate agent, skateboarders, an ornithologist, a sociologist and an astrophysicist, among others, and we learned that these seemingly simple, clear-cut statements about us and our world, contain whole universes of beautiful, vexing complexity and deeper, stranger bits of wisdom than we ever imagined.Special thanks to Pamela D'Arc, ​​Daniela Murcillo, Amanda Breen, Akmal Tajihan, Patrick Keene, Stephanie Leschek and Alexandria Iona from the Upright Citizens Brigade, We Run Uptown, Coaches Reph and Patty from Circa ‘95, Julia Lucas and Coffey from the Noname marathon training program.We have some exciting news! In the “Zoozve” episode, Radiolab named its first-ever quasi-moon, and now it's your turn! Radiolab has teamed up with The International Astronomical Union to launch a global naming contest for one of Earth's quasi-moons. This is your chance to make your mark on the heavens. Submit your name ideas now through September, or vote on your favorites here: https://radiolab.org/moonEPISODE CREDITS: Reported by - Alex Neason, Simon Adler, Sindhu Gnanasambandan, Annie McEwen, Maria Paz Gutierrez, and W. Harry FortunaProduced by - Simon Adler, Matt Kielty, Annie McEwen, Maria Paz Gutierrez, and Sindhu GnanasambandanOriginal music and sound design contributed by - Jeremy BloomFact-checking by - Emily Krieger and Diane A. Kellyand Edited by  - Pat Walters and Alex NeasonSign-up for our newsletter comes out every Wednesday. It includes short essays, recommendations, and details about other ways to interact with the show. Sign up (https://radiolab.org/newsletter)!Radiolab is supported by listeners like you. Support Radiolab by becoming a member of The Lab (https://members.radiolab.org/) today.Follow our show on Instagram, Twitter and Facebook @radiolab, and share your thoughts with us by emailing radiolab@wnyc.org.Leadership support for Radiolab's science programming is provided by the Gordon and Betty Moore Foundation, Science Sandbox, a Simons Foundation Initiative, and the John Templeton Foundation. Foundational support for Radiolab was provided by the Alfred P. Sloan Foundation.

Wharton's Dr. Americus Reed speaks with Tim Nudd, Creativity Editor at Ad Age about the start of holiday ad season, Apple's airpods with hearing aid function, the Chevrolet longform holiday commercial, the draw of nostalgia & emotional ads, comedic holiday ads, and AI-generated ads. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.    TODAY'S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playbook on making personalization a core business strategy for organizations of any size. He also shares a detailed walkthrough of the Five Promises of Personalization.    Key Takeaways: If you consider personalization a strategic goal, you need to be able to measure it. Compensation is often too abstract of a metric. Instead, David recommends using measures of business performance.  If you can't make your product simpler, you need to educate your customers. The customer experience should be getting better and better over time.    WHAT I LOVE MOST… David's points about thinking about the flow of company interaction. Remember that when customers get bombarded, they tend to tune out. David says, “Less is more, but less that's smarter is even more.”   Running Time: 32:37   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find David Online: LinkedIn    David's Book:  Personalized: Customer Strategy in the Age of AI  

How (and Why) You Should Maximize Your Income with Repeat and Referral Business instead of going broke buying leads... Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com In real estate, relationships matter more than any marketing campaign. Studies show 82% of real estate transactions come from referrals, repeat clients, or trusted recommendations (National Association of Realtors). Despite agents collectively spending between $4.2 billion and $16.2 billion annually on advertising and branding (AdAge), referral-based transactions generate four times more revenue than advertising and marketing combined. Clients seek agents they trust. Whether through a past relationship, a referral, or proven expertise, personal connections consistently outweigh the impact of ads or digital campaigns. This document will outline actionable steps to build a thriving business fueled by relationships so you can spend less on marketing and more time with the clients who matter most. HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

Li Haslett Chen is the founder and CEO of Howl, a technology platform that democratizes access to retail's next frontier, social commerce. Under Li's leadership, Howl has been named one of Fast Company's Most Innovative Companies, and one of the Most Promising AI Companies by Forbes. Li has been recognized as a retail disruptor by the Financial Times, a World Economic Forum Technology Pioneer, and included on Ad Age's 40-Under-40. In this episode of the Women on the Move Podcast, Li sits down with host Sam Saperstein to discuss her career journey.   Three passions Li says she has three passions that drove her early career (and later inspired her to start Howl): content, retail, and data science. She also loves systems-based thinking, she says, and throughout her career she's focused on helping creatives who are passionate about retail to build their businesses. Growing up in Beijing in the early 1990s was instrumental. “That's when China really opened to the world,” she says. “I remember being five years old, and us getting our first refrigerator. I think all of that made me feel so in awe of products, and services, and how it really changes our lives. So I always knew I wanted to be in this industry, and at the same time, I never imagined I would be an entrepreneur.”   It was a combination of math, science, and creative industries that allowed Li to approach problems in a different way, she says. “I studied biochemical engineering, but I also grew up in a family of creatives,” she tells Sam. “And while I was [attending] Columbia University, I also did a lot of internships in [New York City] that was very grounded in the creative industries.”   Li was running the marketing at an e-commerce startup when one of the VC investors asked her if there was something that she wanted to build. “I think the reality is he saw some of those tendencies, in terms of the way that I would attack problems, or think about building technology within this company,” she tells Sam. “And within a year of him asking me that question, we had our first check, started building our first company, and that was really the pathway that made all of this possible.”   Entrepreneurial bug The first company that Li founded was Narrativ, a business that connected large publications with other businesses that could help them better monetize their shopping recommendations. “It was my first foray as a startup,” she says. “It was really exciting, in terms of really the initial success that we had right out the gate.”   In fact, she almost didn't launch Howl, due to the big success of Narrativ. “But, at the back of my head, there was always this thought of, what if we could give more people access?” she recalls. “What if it wasn't just the largest publications and companies in the world? What about other content creators and creatives who also have a perspective on what people should buy, and what they love, and they want to share it, and make money from it? Could we bring a lot of the technology, and the insight that we've developed at Narrativ, to a much larger ecosystem?”   Howl Li describes Howl as a marketplace that connects people with something that they want to talk about, promote, and share with their community and with the brands that make those products and services. “So it could be that I'm obsessed with my three-pound laptop, because I am walking around all over the city taking meetings and I need something light,” she explains. “It could be a creator that loves this sunscreen that doesn't leave a cast, because she has darker skin. It could be sneakerhead discords, or folks on YouTube talking about the latest Samsung Galaxy launch.”   In general, she says, it's about the products you want to “howl” about to your friends and family. The platform gives people the chance to make promoting those goods and services. Li says most creators on Howl are able to make a real living, earning tens or even hundreds of thousands of dollars a year from promoting and working with brands they already love to talk about.   As a leader, Li is committed to helping other women. “I am a big believer that what you send out into the universe is received,” she says. She notes that 75 percent of Howl's leadership team are women, as is more than 50 percent of the company as a whole. “I think it's very rare in the technology industry,” she says.   Disclaimer: The speakers' opinions belong to them and may differ from opinions of JPMorgan Chase & Co. and its affiliates. Views presented on this podcast are those of the speakers; they are as of October 29th, 2024 and they may not materialize.

Welcome to an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me.   David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.   Get David's book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Singer songwriter Eric Hirshberg's path is anything but typical. He's a former CEO of Activision and Deutsch LA, where he led record-breaking launches for major franchises like Call of Duty and was named one of the 50 Most Creative People in Business by AdAge. Yet throughout his remarkable career, Eric has always remained deeply connected to music. His songs have been featured in major outlets like People Magazine, American Songwriter, and Relix, and his collaboration with Aloe Blacc on "I Love Not Drinking" earned a Grammy nomination this year. 'Second Hand Smoke' his new album (released Sept 13 2024) is a deeply personal and refreshingly unique album that explores themes rarely addressed in mainstream music, like sobriety, aging, meditation, and the complexities of modern relationships. It's filled with a rich blend of introspective lyrics, an Americana-tinged sound, and a mature perspective-songs that dig deep into universal truths while resonating with life experiences. The album's success is a testament to Eric's unique voice and perspective, making it a project well worth checking out!  https://www.instagram.com/erichirshberg https://www.youtube.com/@erichirshbergmusic https://www.erichirshbergmusic.com on Spotify @erichirshbergmusic  Music Matters with Darrell Craig Harris is sponsored by Shure Microphones, Kathy Ireland, ZOOM Audio. Voice overs provided by Nigel John Farmer from his studio @VoiceWrapStudio.com in France. Our thanks to Rodney Hall FAME Recording Studios in Muscle Shoals, Alabama for our intro and outro backing music clip. A Big Shout and thanks to our friends at  @Shure Contact us at inquiry@darrellcraigharris.com  Social: www.Instagram.com/musicmatterspodcastofficial  www.MusicMattersPodcast.com