Podcasts about schwartzenegger

Daarnaast in de Waanzinbar deze week: -Trump laat zich weer verkeerd voorlichten, nu over Russische slachtoffers. -‘Katholieke’ president Biden is nu ineens vrijmetselaar. -Nieuw Gronings platform zet linkse Groningse hoogleraar in z’n hemd. -‘Wakkere’ mensen denken dat in Dubai alles gratis is. RECTIFICATIE: natuurlijk is Schwartzenegger republikein en geen democraat. (We kunnen helaas niet meer […]

Neal considers insect consumption norms, identifies a new actor level below extras, exposes a town with a landmark brown stain, confuses the movies Stand by Me and Sleepers, remembers TV's greatest sketch show: classic Sesame Street, invents a self policing public toilet cleanliness system and discusses introducing city kids to rivers and creeks, mixed messaging from a Schwartzenegger branded fly, walking school buses, why you incorrectly think you were home schooled, underground toilet memories, anti salt waiters in popular culture, igniting your gas hob with piped fire, geographic limits on warehouse sizes, listener concerns about warehouse toilet hell endorsements, getting to the creek, the Mr Men book and TV franchise, logistics of recording a talking torso, shit creek without a paddle, one person operated motorbikes versus push and pull trains and more. LOW BITRATE EDITION: A new lightweight alt feed of Into Your Head for the bandwidth impaired - See IntoYourHead.ie/low. INTO YOUR HEAD SHORTS now have moving pictures and state of the art animation made in Windows Paint. On YouTube, TikTok, Instagram or on site: Visit IntoYourHead.ie/Shorts. LICENSE Creative Commons Attribution Non Commercial No Derivs 4.0 International  – Attribution: Neal O'Carroll - Far future humans can find hundreds of fossilised episodes on Archive dot org.

The boxing and social media worlds will collide on Nov. 15 when 58-year-old former heavyweight champion Mike Tyson, takes on 27-year-old influencer-turned-boxer Logan Paul in one of the most highly anticipated fights in recent memory. A large portion of the audience will be YouTubers who have only heard about Tyson because he bit off part of Evander Holyfield's ear…or maybe they saw him in The Hangover. But “Iron Mike” was once the baddest man on the planet, an undisputed undefeated fighting machine. But that all changed in 1990 when he faced journeyman James “Buster” Douglas in what was supposed to be a tune up before Tyson faced Evander Holyfield. Douglas, a 42-to-1 underdog, shocked the world and took away the title, and Tyson's world spiraled out of control. But what would've happened if Tyson had defeated Douglas and faced Holyfield in the Fight of the Century? Would Tyson's status as champ have helped him through his legal troubles? Would the UFC still have gone mainstream? And how would the careers of Schwartzenegger, Stallone and The Rock have been different? Find out on Alternate Routes. Listen to Alternate Routes on the Wondery App or wherever you get your podcasts. You can listen to episodes early and ad-free on Wondery+ now. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/alternate-routes now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The Super Mario Bros. Movie” star Chris Pratt is telling Drew all about the new movie and dishing in a round of “Drewth or Dare!” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

NSFW Smack My Pitch Up 95 - Red Heat: Republican Mustache Transcript at the bottom of show notes Hobbit and Thandi start a new cold war as they fire of remakes and reimaginings of the 80's action classic Red Heat starring Jim Belushi and Arnold Schwarzenegger. Subscribe to Smack My Pitch UP! https://link.chtbl.com/smpu_gui_subscribe Check out tons of merch for the GUI Network on TeePublic: http://bit.ly/teepublicGUI GUI Network Hotline: (804) 505-4GUI (4484) (Message & data rates may apply) _________________________________________________ ● Track Info ● "In A World" "Bustin Loose" and "Assassins" by Jason Shaw (audionautix.com) These works are licensed under a Creative Commons Attribution 3.0 Unported License. creativecommons.org/licenses/by/3.0/deed.en_US "Steve Combs Through" Theme by Steve Combs Attribution 4.0 International (CC BY 4.0) creativecommons.org/licenses/by/4.0/ geeksundertheinfluence@gmail.com for sponsorship inquiries   Transcript:   === Hobbit: [00:00:00] Hello geeks and welcome to another amazing episode of Smack My Pitch Up, the podcast that reboots remakes, reimagine sequels cycles, and adapts some of your favorite and least favorite properties from film, television, and whatever else we decide to do that week. And with me as always, my fateful companion into the realms of remakes. We got Thandi Woodard here. Thandi: How do, Hobbit: How Thandi: I wanted to say hello and Russian, but I could not remember what Hello and Russian is,  Hobbit: Yeah. I think I have was it nine? No, that's German. I don't know any Russian, actually.  Thandi: we all know Das Vidanya. Hobbit: Yeah. Sag. Yeah. There we go. That's all I've got and that's about as close to Russian as Arnold Schwarzenegger. In this next movie that we are talking about, I'll smack my pitch up. I was about to say, he does his best. He doesn't even try. Thandi: Can I tell you that I I chose this movie and I'm sorry, like it's not it's not. I [00:01:00] remembered it being fun and it's not unfun, but it's not good. It's not like eighties movies have their own vibe or whatever, and this is like the ultimate mediocre representation of mediocre eighties. Hobbit: I know a lot of stuff happens in this movie, but it does feel like nothing happens in this movie. It's just like they, they walk from point A to Thandi: said, everybody's. Just doing eighties. The Walter Hill's you know what guys? Just do just be eighties guys. Just be eighties guys and that'll be the movie that we put out as you guys being eighties guys. Just do that. Hobbit: It should have been understood just by the casting that they had the lesser belu. In this movie, and that should have been enough to know that, okay, we're just phoning this in. This is not nobody needs to really go for it on this one. Cuz Belushi, he's clearly the comic relief character like the smart ass, grizzled cop from Chicago character. But there's nothing funny about him at all. Like he's just he, it's not, he's not even annoying. He's just a [00:02:00] non-existent Thandi: And he's supposed to be funny because he's supposed to be like ably charming or whatever, but he's n he's just irritating and it is yeah. You feel what they're going for with this as an eighties movie, and it just, it doesn't all the way work. It's not bad. It's not terrible. It's just a wet fart of an eighties action. Hobbit: I will say the best part of this movie for. Has to be hands down. Not that there's a really big competition here, but when they're playing chicken with buses, that was really, I'm like, okay, you know what? That's new. I'm, I've not seen that there's a whole movie about a bus driving fast. Didn't go against another bus. It was just one bus. Thandi: sure. Why not? Yeah. Everybody should die here, but they're not or whatever, and it doesn't matter. Like I feel like the climax is really anti-climactic it, even though it's a big set piece. It doesn't go hard. It doesn't feel hard enough when it ends, and Schwartzenegger just ends the movie. He just ends [00:03:00] the Oh, the guy. Okay. You're gone. Needs a fight or something like schwartzenegger and Belushi fighting like 50 guys or something. Hobbit: That's the thing. Schwarzenegger doesn't even really fight a lot of people in this. He shoots a couple folks, but there's not a whole lot of hand to hand. Yeah. And Thandi: The naked fight in the snow, which is, it's fun. That's fun. Hobbit: That's fun. That is fun. Yeah, definitely. But we are talking about, if you didn't realize from the title of this episode we're talking about the movie Red Heat some classic eighties, Arnold Schwartzenegger. Buddy cop movie from Russia meets Chicago, I guess was the Thandi: What are the most eighties that ever aided with the lesser belu? Hobbit: also, this is like the tail end of the Cold War. This movie's coming out and you're rooting for the Russian operative this whole time, which is, that's a weird, that's a weird choice. There's No. [00:04:00] So it's not about rooting for the Russian operative. It's about rooting for the police. He's the police and you're supporting the, it's the, because even he's ah, we are not politicians. It's okay for us to be to like each other. Whatever. It's about respecting the police and supporting the police. Thandi: The working man basically. It's the work, it's the respect for the working man, whether they're Russian or American or whatever. And the heroic eighties style police that don't do anything wrong, it's just they're fighting against a corrupt world no matter what country they're in. Hobbit: I had a rollercoaster of emotion at one moment in this movie where they're talking about drugs in their countries Thandi: Yeah. Miami with, they're turning into Miami. Yeah. Hobbit: And Arnold is like in. Our country, we, you our country, I'm not gonna do it. Aye. Aye. Aye. They were having issues with like drugs coming in from China. So they rounded up all of all the drug Addicts, [00:05:00] all of the drug dealers and took them to the square and sh killed them. Like just shot 'em. And Belushi's response to that wasn't like, oh fuck, that's hardcore. He was like, yeah, they won't let us do that here. It's unfortunate. Like the politicians won't let us do that. And Schwarzenegger's then you tie them up and shoot them first. And she's huh. And so first he's talking rounding up the drug dealers and the drug addicts and like shooting. And I'm like, fuck, that's hardcore. And then he is like, just murder the politicians. I'm like, That Thandi: Yeah. And Belushi's no we. We gotta kind of follow the law and it they make light of the American justice system as it stands to protect the citizenry. I, in this movie, basically it's super hardcore like pro police state, Hobbit: It really is. Thandi: The, they're like the world's on fire because of darkies and foreigners, or, And the only way they're protect it is to have this hardcore, [00:06:00] no rules, no holds barred. Police state, Hobbit: and everybody's on board like that. That is, I really didn't dive that deep into the thought process between the Chicago police and these Russians that are showing up that are the enemy of the country. But they're all cops, so they're like, oh, you kill innocence too. Cool. Great. Okay. We're like, That is Buck Wild. What is nice about a movie? Yeah. . With a movie like this though, there is so much room to build from it that it does make for an interesting choice, for a smack my pitch up. Because Thandi: does because it you, you don't have to respect the movie. There's nothing to hold sacrosanct in this circumstance. You can go hog wild. Hobbit: And one thing that I really wanted to dig into more with mine is That Russia and the states aren't on the best of terms like that just kind of gets glazed over. If anything, it was more of they acted almost like they were buddies, but you still gotta be careful about your state [00:07:00] secrets. That was the kind of energy that they were playing with each other. It was like don't trust Americans don't trust the Russians. And that's it. I really want to inject a little bit more of. Cold War Energy back into this. Although my version is a modern take, it takes place in the modern day. But I just, there's so many weird choices in this movie for it to come out as just like a perfectly fine, mediocre movie. Tom or Jim Belushi, Jim Belushi and and Arnold. Hanging out together. It was like the Kmart version of True Lies with Tom Arnold. Got the the kind of like rubenesque like cop and then the the hardcore badass dude working together. But True lies worked. Thandi: Yeah. Yeah. The it's interesting because Walter Hill has directed some of our favorite movies, including a movie we've done a pitch on before. He was the director of the [00:08:00] Warriors. Hobbit: Oh, wow. This is so far removed from from the whimsy of the warrior. Thandi: Yeah it's so different from the Warriors. He was director of Streets of Fire. It's different from that. He directed both 48 hours, which are actually pretty decent. But tonally are very similar to this. They just the stars, they work better. They have better synchronicity maybe, I don't Because Arnold Schwarzenegger is a big freaking movie star. And actually Jim Belushi can be okay, as I remembered, cuz I saw this in the theater back in the day. I thought he was okay in this. But yeah, this is a little bit obnoxious. Maybe it's just a product of so much time having passed, but. Hobbit: I don't know, but I am interested to see how we decide to build upon this this very simple structure. Basic gist is there is a Russian former operative or current operative that goes to the states to work out a drug deal to move Koch into [00:09:00] Russia. And Arnold is tapped to go get Thandi: Oh, he's a career criminal. He's a career Hobbit: oh, career criminal. Yeah. And he's mother Russia doesn't wanna look bad in the face of the Americans and the rest of the world by having drugs like brought into their country. Arnold goes to stop him basically to get him without airing the dirty laundry of what he gets stopped for. Cuz he's gets stopped for like an unregistered gun. Right. Is that the Thandi: Arnold goes after him because he killed his partner. Hobbit: Sure. That's why he gets, that's why he gets tapped basically. Is that yeah you're gonna do a good job here going after this guy. And and he kind of does. I like this. Injecting a little more plot into this. Mine is a modern day take it has a stylized action kind of vibe to it where everybody is able everybody looks good, nobody's tripping over themselves. It's not like a it's not so much comedic [00:10:00] as it is kind of fun and it's approach. Some comedic moments, but definitely more of a just straight up, like over like stylized action kind of movie. For me, I, Ivan Danco was a very hard casting choice. I needed somebody that was, if not Russian, able to do a decent Russian accent. So that required a little bit of research. I decided to go with a kind of a, you think of him like he would be an action star and he is done some action movies, but he is done more dramas than he's done action movies is Tom. Thandi: Oh, yeah, Tom Hardy is an action star and he's a great dramatic actor. He's both things. Hobbit: And I think there's a stoic sense that he has, especially if you saw Lawless. He's really good in that that I think would lend itself to playing an Ivan Danco kind of character. And he was in a movie called Child 44, where he had a Russian accent and it was good. It was a decent Russian accent. It wasn't too over the [00:11:00] top. It. My favorite Russian accent, which is clearly John Malkovich and Rounders. That is definitely Thandi: still made fun of today. Yeah. Hobbit: I need to find the shirt. I found a shirt that it says on the shirt. I need that shirt. It's brilliant. If you haven't seen rounders, the movies, whatever it's a fine movie, I guess, but Thandi: Was it you that No, it was a YouTube video I saw recently. Who was in that movie with him? One of his co-stars. Hobbit: There was oh, who was in it? Matt. Matt Damon was in it, I think. And it was Matt Damon. So. Malkovich is doing the pee Him he's doing the horrible Russian accent or whatever, and everybody's oh, yay, John Malkovich and Matt Damon's what the fuck is this guy doing? And then there's a they, this, there's a scene break and Malkovich sees the confusion on Matt Damon's face and he looks across the table at him and he is I'll tell you a secret. [00:12:00] I'm a terrible actor. That's it. That's incredible. That is incredible. Oh, that's so good. Yeah. I thoroughly suggest, if you haven't seen Rounders is worth it just for. Malkovich is bits in it, it's so fucking good. But yeah, Tom Hardy can actually do a Russian accent play. Ivan Donk. This version of the film Ivan is drafted to go after a former military asset Victor Rust roti that, yeah, former former Ukrainian. Picked up by the, by Russia to do cyber warfare. Basically, he's a hacker type person. He, his estranged daughter and not wife. The Gina Ghan character, I switched from wife because they never even have any moments of chemistry or anything. And it doesn't matter. I feel like a daughter has a little bit more like ooph [00:13:00] to it, and their relationship are a little different here. He's a strange daughter is young adult living in the America, is doing her thing. He really just has been absent from her life, wants to do stuff best by her, and is seeing this vast amount of corruption that's happening within his country and also within the United States. Partly a cocaine shipment that is getting ready to be shipped to Russia courtesy of the CIA as a means of trying to like they did with KRA in. In the in the eighties destabilization. Yeah. what they don't realize is that Russia's already got crocodile. So Coke doesn't do dick for them. Like coke, cocaine is like a cup of coffee. But Thandi: could you sprinkle some bath salts on this? Hobbit: right? But he decides since there's this large amount of cocaine and money being exchanged between governments in a super secret way, that he has access to the information on where it. He can steal it or, and use [00:14:00] that as a means of getting money from both governments, pitting them against each other and getting out a dodge with his daughter while they go fighting one another. He's basically setting up the governments to blame each other for the disappearing coke and u and using the money that he gets from extorting to basically disappear off the map of his daughter. That's his. And it goes awry. It does not work. Ivan NCO gets sent out by the Russian government to stop him because if he gets caught by the Americans, he has a ton of Russian secrets that he would probably very handily hand over exchange for his freedom. So he's a danger to the Russian military. And the CIA is doing something super fucking underhanded and he knows about it. And so they want to quiet him before the word gets out that the c a is trafficking cocaine to Russia. So both governments are after him. Ivan Danco is kind of in the middle, not realizing after he gets to America that this is some dirty pool that's being played. And Victor [00:15:00] Lev is a unhinged weirdo that he has to basically track down and try to get the information from without everybody dying. So Ivan NKOs, Tom Hardy his partner played by Jim Pucci in the original Art Riddick. I'm gonna go ahead and do Chris Pratt for this one. He is married to Arnold Schwarzenegger's daughter. And I thought it would be kind of fun to cast him in this and just him putting on like a shitty mustache like he had in one of the Guardians movies. He had a mustache for two. In one of the Avengers movies or something give 'em a shitty mustache, make them like a grizzled Chicago cop that's trying to do one-liners, but they don't land very well against Tom Hardy, who's stoic and just not having any of it. And I think the uncomfortable nature of that relationship would make for actually really funny moments. Thandi: That would be a man Tom Hardy would eat Prat alive, Hobbit: Would eat him a [00:16:00] lot. Absolutely. Pratt would be like, stupidity, dude dance or something, and Tom Hardy would just stare through him be incredible. In the meantime, they're trying to chase down Victor Roli, who is played by the incomparable Peter Stormeyer. Thandi: Oh, perfect. That's basically Peter Stormeyer of his career is playing that guy. Hobbit: He is playing the big old weirdo like Eastern European guy. Don't even give him fucking lines. Let him just make them up and it will be a better movie. Honestly. Peter Stormer, if you're not familiar, he was one of the nihilists in the Big Lebowski. He's, he was the devil in Constantine. He did the, was it the VW commercials for a little bit, right? I. Thandi: Did he Hobbit: I think, yeah, he's, he is done everything. He is incredible. He is such a blast to watch on screen. He'll steal every moment. Then Lieutenant Stops played by Lawrence Fishburne in a horribly underutilized role. They didn't do shit with him in this movie. Thandi: He was just there to be that [00:17:00] guy. wasn't lo, he wasn't Larry Fishburn yet. So But I wanted to give, I wanted to give the little more gravitas to the lieutenant in the fishburn can do don't get me wrong, but I wanted to give the role a little bit more gravitas and still have an actor that can have that kind of intensity that you want from a lieutenant so Denzel all day make him like angry lieutenant. Hobbit: And then the daughter, Kat Manetti is, her mother's name was Manetti. She took her mother's name the daughter of Victor Rostovetti. I went with Mia Kunis, who is actually fluent in Russian and is part Thandi: has the. Hobbit: and she has the look. So I think she would make for a good estranged daughter character to Peter store. Mayor would Thandi: Definitely I could a hundred percent see that, that relationship. Hobbit: And with Chris Pratt with Denzel Washington stylized action movie. I [00:18:00] went with the director Anton Fuqua to set this up and hit it outta the park. Oh, that'd be a good time. And. It's interesting cuz Anton Fuqua, I don't think has ever made like a movie that has fun energy. I think his movies do have lots of energy, but it's all threatening. It's all a little bit more intense, but he has done the straight ahead action film that doesn't have a lot of depth to it, and he's also done the really good. Thoughtful like borderline artistic action film as well. So I think him being able to play with the full speed ahead action film, but have an awkward comedic tone to it, I think would be, he got close with Magnificent seven, like he did almost get there just because of the kind of actors that he had in those roles. This casting, I think he would be impossible not to get some funny moments between Tom Hardy and Chris Pratt, Peter store Mayer, [00:19:00] talking to Mia Kuni Mia Kuni talking to Chris Pratt and Tom Hardy and Chris Pratt flirting a bit, and Tom Hardy being very, not okay with it. And just their, all the relationships I think would be very fun to see on. Thandi: Now, there'd be some fun energy to see them play off of each other. Hobbit: Yeah. Thandi: little intensity there too. Anybody with Tom Hardy? There's gonna be some some intensity. Hobbit: absolutely, and that's why I wanted Tom Hardy is to be the anchor of this, because with those other actors, there is a good chance that this would just get away from the director. But Tom Hardy, he's a really good actor and he is able to play that intense character. And if he. Holds that down. It keeps everybody at a level where the fun can still be there, but it's still held down as a straight ahead action film. So yeah, that is my pitch for for red heat. Thandi: I would enjoy seeing that. I only have one beef, which is that you made old ass Denzel, a lieutenant. [00:20:00] He should be the police captain. Hobbit: That's okay. That is a fair assessment, but also police captains not going out and getting shotgun shot at him on the street. So yeah, he's in the office asking for guns and badges for cops that do things their own way. Thandi: turn in your badge. Hobbit: turn Thandi: You're the best we got. It's a damn shade. But we have rules in this department. Hobbit: I don't like, I don't like how you do things, but Damnit you get results. Yeah. Thandi: Oh, eighties. Captain you're a treasure Hobbit: why isn't there a parody movie just called eighties Police Captain and it's just this like wide open, disgruntled police captain would be fucking incredible. I'd be there for Thandi: because not enough people still smoke cigars maybe. I don't know. But yes, that would be a lot of fun. Hobbit: Because Tom Sellek has retired his mustache and Thandi: I don't know if you've ever watched Blue Bloods, but Tom Sellek is awesome. Tom Sellek makes you want to be Republican. [00:21:00] That's how Hobbit: Oh wow. Thandi: is like a, is like an old like state and respectable white man. You're like, man, you guys have some really good ideas. Tom Sellek is good. He is good at his. If you watched him on Magnum PI and you saw him now, you'd be like, wow, that is quite a transformation. But he is, he's a joy to watch as like the respected you remember back when John McCain was running for president, you saw John McCain. You were like, you know what, I wouldn't, I'm not gonna vote for you, but I respect you, John McCain. I almost felt the same way about Romney. also, like guys who present respectability. Even if I don't agree with their policies, I'm like, oh, you won't be a monster. Especially now in retrospect when actual monsters have taken over the landscape of the right of American politics and yeah. Tom Sellek as a human being, as a callback to a different time. [00:22:00] You only use the N word at home in Tom Sellek's world. It's just you don't take it out into public. Hobbit: I pictured old Tom Sellek as living in a log cabin near a creek with his dog, and he wears like one of those puffy vests on Dewey, slightly chilly mornings as he's out there fishing. Thandi: Yeah. And then he comes down the street and he is you got some problems with your house. I see your roof needs some work. Let's get up there. But I'm sleeping. I'm tired, Tom Sellek. I'll be up on the roof. I'll meet you up there when you get up and Tom Sellek like fixes your roof cuz he's that kind of neighbor that's the kind of Tom Sellek that lives in my mind. Hobbit: That's the one that, those Hallmark movies where there's like the racist neighbor, but he's not actually racist. He just he like treats everybody with respect, but he just doesn't like, like blacks or something. But there's no example of him being shitty at any point to anyone. But that's just like a thrown in character thing. That doesn't make sense. That's [00:23:00] Tom Selleck where. Thandi: Yeah he is Clint Eastwood. If Clint East Wood's characters didn't actually actively complain about yellow people and black people Hobbit: Oh man. Whew. I'm just thinking of grand Torino and some of the moments in that movie were, whew a lot. Thandi: Man it's kind of a shame, this is a little tangent, but it's kind of a shame that all of our our grizzled like old school actors have been become monsters over the course of time. You can be that person. You're old, of course you're that person. That's fine. Just shut the fuck up. Just shut the fuck up and be awesome. You know who I think of all the time because I'm like, man, you are just a treasure on screen and you should be in real movies and not these things produced directly by like conservative interests. James Woods. James Woods is a, an incredible screen presence and the dude's a monster. It's okay to be a [00:24:00] monster. Just be a monster silently and get your paper and continue to entertain us. Hobbit: I don't, I think he kind of showed his hand a little bit in John Carpenter's vampires, cuz he was such a prick in that movie and you're like, he's doing this too. Like James Wood is a good actor, but he's not, that he's not that good of an actor. That was just him. Killing the vampires. That wasn't, he wasn't playing a character at that point. He was like saying racist shit. Like he just smoking a cigar and just being an asshole at everybody. You're like, that's the, that's actually the most real James Wood has ever been on screen Thandi: incredible asshole. He's an incredible asshole, but all right, tangent over my pitch. Hobbit: Okay. All right. So Thandi: got lost in the Hobbit: doing the serious take. The remix is all on you. Thandi: remix. Hobbit: Wiki. Thandi: So my inspiration for this pitch came from Schwarzenegger's line that I mentioned earlier where he is it's okay to like each other. We are not to politicians. And I'm like, but what if they were politicians? And so the angle I'm coming [00:25:00] at this from is because it's not a good movie. I don't have to respect anything. I'm going batshit crazy balls to the wall. My movie takes place in a world where, what if they were politicians? But in this world, politicians are, they're all Chuck Norris. Basically. Every poli every world leader is like Teddy Roosevelt or like Vladimir Putin. They're like, oh, you could probably kill a guy with your bare hands. And in this world, they come into direct conflict. So there's like fisticuffs and tough, everybody's like an eighties tough. With eighties tough guy interactions, direct conflict, like old white dudes and old white ladies beating each other up directly because that's just the tone of this world, that the leader is the strongest person basically. Hobbit: Like Sunday Church every week is the church scene from the Kingsmen. That's okay. Cool. Thandi: Whipping some ass. Yes. So in my skew of this movie what [00:26:00] if they were. Politicians. Basically what happens is that the premier of Russia who is played by John Cena and he is Russian premiere Victor Resta Rust is involved in a situation where he's basically trying to get access to some crypto, and In that conflict, he comes into direct conflict with Mickey Rourke, who is the president of Belarus. Yuri Oga Carav, which was the partner of Schwarzenegger who got killed. And he kills him. He kills him with his bare hands and his best friend, the president of Poland, is out for revenge and what they find out is that the crypto keys are actually in America. The physical keys are in America. They're stored on a server somewhere in America. That's the information he has. So he does like what is kind of disguised as a a [00:27:00] political visit to America. John Cena's character, the Russian Premier does, and the Polish president, Ivan Danko, who is played by. Not doing a Russian accident or a Polish accident at all. Gerard Butler is Ivan Danko. Hobbit: Yes. Thandi: follows the Russian Premier to America and has a coming together scene with a former American president, former president, art Riddick. You son of a bitch. I need help. And they do the predator handshake, that kind of thing. And art Riddick is played by will. Who is doing a very thinly veiled, basically Barack Obama Will Smith is playing action Barack Obama. Hobbit: Yes, Thandi: So they they come. Hobbit: Because just to have a sidequel where it's just a UN meetup and it's just a royal rumble, like that's all it is. It's just royal rumble. Every time the UN gets [00:28:00] together, it's just them in a ring beating the shit out of each other. Thandi: Perfect for the world stage that I have set here. But so they meet in America, do the muscle handshake they bring in the former Secretary of State, Maxine Gallagher, who was Ridley's partner in the first movie, Maxine Gallagher's, played by Charlene Theron, and she's basically doing Hillary Clinton.  Hobbit: Bill wishes  Thandi: They bring in this third to help huge action scene. She is killed by the premiere of Russia. So they get in a huge set peace fight, and he beats the shadow of her and kills her. And then that murder necessitates the involvement of the current presidential administration. Which is as President Lou Donnelly, who is the captain president. Lou Donnelly is Liam Neeson. Basically Liam Neeson doing Joe Biden And he can't help directly, he can't be involved directly. So he gets his vp, his lieutenant to oversee [00:29:00] the the operation of these two world leaders coming together to, to try to take down the Russian premiere in America cover. His vice president Louise Stubs is Aisha, Tyler Hobbit: Yes. Thandi: So they have they have action scenes through DC into some other parts of the country back to dc in their little game of cat and mouse. Ross has American allies his American allies taking the place of the black nationalists or whatever they were in the original movie . Ultranationalist Whites known as the hard lads, and their uh, congressional ally is a person known as Porsche Adams Veld. And so that's their congresswoman that's helping the Ultranationalist Hard lads help Raeli kills ve because she can't actually help him. She fails in, when you fail a Russian, you get murdered. So he, she kills Veed or he kills. And the game of Cat and Mouse [00:30:00] continues, and then it ends with a big ass fight on the steps of the Lincoln Monument with Danko and Riddick tag teaming to beat the shit out of the bigger, stronger rust. And they beat the Russian to premiere to death in front of the Lincoln Monument and And then Not enough. Not enough people get beaten to death in front of the Lincoln Monument. Really like I what I'm saying. So the movie's almost over and, but basically they're like, oh, but what happened to the crypto keys? And then Danko finds out that former President Ridic had the keys all along. He passes them off to the Polish president, who then takes the crypto keys and the money that comes with that back to his country and scene. Hobbit: Yes, I'm here for just, I want. A series of movies to exist in this world that you've created. You can just take whatever eighties action movie and just do a version of it in [00:31:00] this eighties action, hero politician world that you've created. I wanna see it.  Thandi: It would be big fun. And so my directors for this a lot of their brand is just like paring eighties action. Iconography, it drives a lot of what they find humorous. Trey Parker and Matt Stone. I'm thinking like a Team America vibe going through this movie and I was like, man the idea itself is very Trey Parker and Matt Stone. So those are my directors for this project. Hobbit: I am now realizing that the thing that the world has missed is them doing an action movie. They've done Team America with puppets, but I mean like a live action movie. I think the world is ready. I think we're ready for it. Thandi: Yeah, I would love to see, because it'd be a good time. They I don't think they would do a straight action move. They'd still try to parody something and it would be a good. Hobbit: Hell yeah. I'm here for it. Sweet. Red heat. I don't know man, like this could be paired with basically any eighties action movie, especially buddy cop thing. I was thinking like running Scared [00:32:00] Oh, definitely. They could go on vacation. They could go on vacation for 40 minutes with the fellas in the middle of the movie. I've always wanted to see that action movie where you just have two separate movies that come out around the same time and there's just one scene that is in both movies where like they kind of enter into each other. Thandi: kinda walked by each other. How you doing? Hobbit: Or they're chasing their own bad guys, but they end up driving next to each other during a car chase or something and looking at each other like, huh. And then they just trail off into different directions and then the movies continue. But there's just that one shared moment in both movies would be incredible. Thandi: Yeah, that would be incredible. That'd be incredible. I feel like that is the kind of thing that would take place probably in the past 20 years. I feel like there could easily have been a scene like that with the mocking of pop culture generally and also the crossover culture because crossovers bring money. So, yeah, Hobbit: Yeah, true. Very true. Hell yeah. We've got one last little bit to do here, and that is our trailer. [00:33:00] Some people's favorites, some people's least favorite from from the show. I'm gonna get some music together and we'll get that going From Visionary Director Anton Fuqua comes anew. Cold War this summer. Ivan Danko, played by Tom Hardy teams up with Hardened Chicago, detective Art Riddick, played by Chris Pratt as they try to stop the world from being handed a Coke this summer, Peter Storm Air plays Victor Roli, a broken man. Just trying to find a way to. Insert himself into his daughter's life and one big secret Coke deal could be the answer. Watch as Russia and America team up to fight the drug trade and that they also are facilitating a bit. It's kind of a problem this summer. Red heat. Thandi: Iran Contra, Hobbit: [00:34:00] Yeah, part two. Thandi: That is that is good times. I'm not ready for this at all. You know how I used to write all my trailers? I haven't written a trailer in a while, so I am wing it yet again. Hobbit: You wing it a little better than me though. So I still have faith. I used to say that I did the Justin Rowland thing, but I don't think that is a phrase that I can use anymore.  Thandi: Ooh. Yeah. You should probably not say that out loud. Hobbit: that loud . What I mean Thandi: people will start looking at your text messages if you Hobbit: Yeah, right. what I mean is that I just go and then stuff happens. So let's see. So you're doing your wackadoo eighties action hero politician. Version here with Trey Parker and Matt Stone. Thandi: That is correct. Hobbit: Excellent. All right, let me cue up the music. Thandi: The 44 Magnum is the most powerful handgun in the world. No, the most powerful hand weapons in the world are these four fists. [00:35:00] Let's get him from the minds of Trey Parker and Matt Stone coming at you. President Will Smith President. Oh God. Scottish guy, other president. Brain farting and Premier John Cena, Andrew R. Butler are in a three-way conflict to make the world safe for cryptocurrency as they bring the red heat Hobbit: You'll the Scottish guy. I love it. I love it. That's great. all. You have, you've done Russia proud with that retelling of their national movie red heat. Thandi: Yeah, it is a national treasure. It's like the Battleship Potemkin, and then red heat is a [00:36:00] close Hobbit: Yep. Exactly. So that was a really good time. I think we, not that the bar was very high, but I think we actually outdid the original, much like John Carpenter's the Thing. The, sometimes the remake is better than the original. We're Thandi: Yeah, I think we did. Hobbit: jumping rope Thandi: we should do more shitty movies I think. I think we should stop doing these darlings and just start picking stuff from the 99 cent bin. And that's what we do. The pitch max on 90 site, 99 cent bin movies. Hobbit: I don't think that's a bad call, but you do know that path leads to, at some point, doing battlefield Earth.  Thandi: Oh I don't wanna do the Scientologist movie. Hobbit: don't either. But I think honestly there are a few movies where  the premise is decent, but the execution was terrible that we could possibly have a lot of fun putting our own little spin on. So I think we're gonna dig in a little bit deeper into this territory for future episodes. Thandi: It's a new podcast. Hobbit: Woo. Thandi, thank you so much again for [00:37:00] joining me on this adventure through Chicago's Mean Streets This time. Although not Mean Streets, that's a far superior movie. But yeah. Make sure to rate, review, subscribe, all the things you do for podcasts for this show. We are gonna be releasing regularly, so you can definitely expect a lot more weird and fun content coming your way from smack my pitch up. Make sure to check out all the other shows on the network at guipodcast.com. Make sure to check out Thandi's other show. Thandi: My handle is Jonathan Blade. It's about the musings of internet citizen Jonathan Blade, who happens to be me. Me, Hobbit: Me. So check all that stuff out and we'll find you next time for another episode. I'm Michael Hobbit Thandi: and I'm Thandi. Hobbit: and uh, you just got this pitch smacked out of ya. Thandi: Yeah, just like your communism bitches. Hobbit: Get to the remake. Now that was terrible.

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INTRODUCTION:The Master Student is the creator of Crumb TV, a conscious community media company. He is a content creator and social media influencer, with about 100-thousand followers across several social media platforms. The Master Student is proficient in and dedicated to the art of learning, understanding, & sharing knowledge and specializes in PowerPoints of diverse subjects. He had humble beginnings on Facebook in 2009 and since then he has risen through the ranks of [conscious] social media as a passionate online personality with compelling content. He teaches history, science & religion with an unapologetic spirit & fervor for the unadulterated truth.  INCLUDED IN THIS EPISODE (But not limited to):·       The Shocking History Of Lesbians (Who We Need And LOVE)·       Benefits Of Drinking Your Own Urine·       Non-Traditional Healing ·       The TWO HOLES Found Within A Vagina·       The Three Little Pigs Compared With The Bible·       The Importance Of Research·       Occultism Defined·       How Christianity Today Is Very Cult-Like·       How Confusing Christianity Has Become·       The Curse Of Gospel Music·       Definition Of Etymology·       Homosexuality In Ancient Greece  CONNECT WITH CRUMB:Website & PowerPoints: https://www.crumbtv.info/YouTube: https://bit.ly/3nXAwpCFaceBook: https://www.facebook.com/CrumbTVTwitter: https://twitter.com/CrumbTV1TIK TOK: https://www.tiktok.com/tag/crumbtv THE SHOCKING HISTORY OF LESBIANS:·       https://www.youtube.com/watch?v=8JnfSQa8zBo DE'VANNON'S RECOMMENDATIONS:·       Pray Away Documentary (NETFLIX)       - https://www.netflix.com/title/81040370       - TRAILER: https://www.youtube.com/watch?v=tk_CqGVfxEs SDJ MEMBERSHIP OPTIONS (FULL EPISODES):·       $2.99 per month.·       Donate any amount for 30 days of full access.·       $25 per year.https://www.sexdrugsandjesus.com/membership-account/membership-levels/ TRANSCRIPT:[00:00:00] You're listening to the sex drugs and Jesus podcast, where we discuss whatever the fuck we want to. And yes, we can put sex and drugs and Jesus all in the same bed and still be all right. At the end of the day, my name is De'Vannon and I'll be interviewing guests from every corner of this world. As we dig into topics that are too risky for the morning show, as we strive to help you understand what's really going on in your.[00:00:24] There was nothing on the table and we've got a lot to talk about. So let's dive right into this episode.[00:00:34] De'Vannon: The master student is the creator of Crumb TV, which is his conscious community media company. He is a content creator and social media influencer with about a hundred thousand followers across several social media platforms. The master's student is proficient in and dedicated to the auto learning, understanding and sharing that.[00:00:56] And he specializes in PowerPoints of diverse subjects. He [00:01:00] had humble beginnings back in 2009. And since then he has arisen through the ranks of conscious social media as a passionate online personality with compelling content. He teaches history, science, and religion with an unapologetic spirit and fervor for the unadulterated truth.[00:01:14] Y'all. And today we're going to be talking about lesbians and urine, and I promise you, you will not be disappointed.[00:01:24] Crumb, crumb, crumb. Welcome to this show of so glad to have you. Um, and you, you've got to be one of the most charismatic, interesting people I've ever had. The pleasure of finding out there in the wide world of media. Your smile is contagious, your energy is contagious.[00:01:46] And what I love the most about you is that you have very sharp opinions and perspectives on things. And, um, and that is what we are going to be diving into [00:02:00] today on this show. Yes, we will be talking about the history of lesbians, but before we get into that, we're going to dig into some fun facts and things about you as well.[00:02:10] I understand more of where you're coming from. So, uh, I watched her video history of lesbians. It was a phenomenal on myself being LGBT, a member of the alphabet mafia. It's a lot of what I call us, alphabet mafia. Uh, you know, I love it. You know, any kind of delicious titillate I can get my hand on it. I can read or watch a good video about our history, about us from open-minded people.[00:02:40] Now, I want you to say hello though, as you address the people and all of the different languages that you did on your video, because I thought that was cool. [00:02:52] Crumb: Absolutely. Number one, I will do, as you say, but before I do that, may I. Give you the, uh, [00:03:00] honors you deserve. I want to thank you for allowing me on a platform.[00:03:03] I am so humbled. I'm honored. I'm appreciative. Uh, it is exciting. I'm excited to be here. Uh, so I just want to give, you know, give you your flowers first and foremost with that said yes. If you could repeat after me. [00:03:16] De'Vannon: I don't mind if I did peace. Peace. I shame. I say [00:03:22] Crumb: Islam is long now. Mistake, [00:03:26] De'Vannon: Nama day who been to Ubuntu.[00:03:30] Oh, PSEO of fail. Halito Helito boom, boom. What Guan gone, [00:03:42] Crumb: whatever the respect of greeting in your language. I am your humble brother Crump here on second. Drugs and Jesus. Oh my God. Yes, brother. That's how I do things on my platform. I'm grateful to do it on yours. Thank you for joining me the way I usually do it.[00:03:59] When in [00:04:00] Rome do as the Romans, how are you brother? [00:04:03] De'Vannon: I'm doing fabulous. Um, I can't complain. I want to, I want to very humbly throw in my, uh, Coney Tiwa.[00:04:19] I've got to, because I'm studying Japanese, you know, to that have visited Japan a couple of years ago. And I was already in love with Godzilla and anime and everything like that. And I finally solidified that with hanging out with the peoples. So now I'm studying the language itself, so I cannot leave out my Japanese people.[00:04:38] Um, because it's gonna throw a little bit of shade at their prime minister for hosting the Olympics, because I don't think he should have done that in the middle of a pandemic while they got the COVID outbreak going on amongst the. Okay. Okay. But I do understand it to be politically fueled since he's like up for reelection a few months.[00:04:55] I think it's a hot mess. I love Japan and the people of Japan are not really [00:05:00] happy with him for doing that. I just wanted to talk about that and talk about him. He was talking about Japan other than that great country. Absolutely. So, um, so you have crumb TV. I want you to tell us about your website, your PowerPoints, and the things you have going on and your YouTube channel, which is quite prolific.[00:05:22] Crumb: Okay. Thank you. Thank you so much. Yeah, I could. Well, okay. My biggest platform as of this particular, second is an because that's just how quickly it changes is YouTube. It's crumb TV. And it started out as crumb snatcher. I just wanted to expand it to, I started working with other people it's not egotistical.[00:05:42] I was thinking in the mind of CNN, you know, it's not the guy who owned CNN's name, it's CNN. Uh, and I wanted crumb TV to be more so like that, where it's less about me and more about the information. Um, I am on Instagram. I am on Twitter. I, I, I've got [00:06:00] a viral Twitter thing going on. Um, I'm on, uh, uh, Facebook.[00:06:06] I have a huge platform, like 60,000 on Facebook, but you know, the reason I don't really promote. Thank you. Thank you. The reason I don't promote those platforms cause they they'll be monetize me. They'll shadow banned me. They'll restrict me. And I'm just tired of promoting everybody's platform and they, they do me so janky.[00:06:24] So, uh, my. The headquarters is crumb tv.info. I know it's not the.com or.net, but I felt.info fit. So I just ran with it, crumb tv.info. It's in the spirit of what I do. So I hope I answered your question. [00:06:41] De'Vannon: Yeah, you, you did. That's the exact thing I thought when I went to your website, it said.info. And I was like, you know, I don't really ever see that, but the way your website is compelled, I think that this made more sense than a.com for you and it's all on the same internet anyways.[00:06:55] So it doesn't really matter what the.is. So, [00:07:00] but of the choices that I think that you made the best one, but give me more detail. Are you out to say something? [00:07:06] Crumb: Yeah. I just remembered now that I think about the website, um, you asked me about the PowerPoints and, you know, I guess that would really encompass a lot of what I do.[00:07:16] So I. I come from Christianity, you know, it's the same old story. I'm just like you in so many different ways. I know that's your background as well. So I'm innocently not trying to be a rebel. I was a good Christian brother. I was a good Christian [00:07:33] De'Vannon: emphasis on was[00:07:41] Crumb: we fall down, but we get up.[00:07:48] So, um, uh, I was asking questions, not from a place where I'm, I'm, I'm going against anything. So, you know, um, I was received with push. It wasn't a [00:08:00] pleasant experience. And, um, the internet had came out. I I'm, I'm 38. I'll be 39. This November, I'm close to 40, you know, I [00:08:10] De'Vannon: I'm, I'll be 39 in December. Come off. Oh, really?[00:08:14] I'm 38. [00:08:15] Crumb: Okay. So our age group, we are, you know, where I'm from. I know where you from, you know, I'm your reflection. So now, um, uh, I didn't, we didn't grow up with cell phones. You know, I can remember a time where we had C like I thought tapes was old school. Now CDs are old school, right. iPods are old school.[00:08:36] Right. Th the, you know, it's, it's been a really quick jump for, for our age group. I digressed. So now, um, I'm just now getting on the computer, really just, you know, prior to. Um, adulthood, I didn't have access to a computer until, unless I went to school and that was all for educational purposes. So, um, I'm, I'm asking questions on the internet [00:09:00] and I was received with the same energy as the church.[00:09:03] It was a V go, look it up, go do your research. And this is what people even say now. Um, and for me, I don't like that energy. So I decided to be a thought leader. I decided to be an influencer. I'm not going to tell people to look it up. Maybe I'm going to influence people to be lazy or to be a slave, to my own portion of understanding.[00:09:21] But I think. I've done for you. What I've done for everybody else, I've run interest to a topic I've shared my opinion. I want to encourage everybody, even your listeners. Of course, absolutely shout out to everybody who's within the listening audience. So, you know, let me broach the topic, but by all means my, my portion of understanding is not the end all be all.[00:09:41] I think it makes for great conversation. It makes for the whole, the holistic learning experience. And the PowerPoints is what I do is on a Chrome TV, a website, and all my plat platforms, you know, even on Instagram, I'll just break the PowerPoints up into like a little tidbit and Hey, the one minute teaser type of thing.[00:09:58] And that's basically [00:10:00] what I do. And I think that's in essence, what I was trying to show you what you caught on to. [00:10:06] De'Vannon: Right. And, um, and I, I agree. I like, um, I like the whole concept of being a thought provoking. Um, I'm, I'm a stronger advocate though, of people. Doing their own research. Not necessarily if somebody, like, if you're, if you ask somebody a question and that's the way they responded to you and they're supposed to be an expert on it, or they're supposed to know more than you, I don't like that.[00:10:35] But, but in order for us to not become codependent on pastors, preachers and stuff like that is a form of independence and the be sure of you not food, you know, and stuff like that. That's why I say, well, perhaps we should fact check, you know, like that, but sometimes people are not going to be motivated to get up and like go grab a thick ass concordance.[00:10:57] Like I will, um, [00:11:00] in the commentary. So maybe an interesting video like yours and that can go, um, you know, head, head achingly deep into something might be less intimidating for somebody to get them down that path. So I think that it's a good thing that you have and stuff like that. Um, now I'm more of a. A hard ass about people becoming, you know, disciplined in their research, just because of my history, having been the one with my head way too far up of past, or the assets and believing what they said.[00:11:32] And without question, and I ended up getting myself hurt over that kicked out of the church and everything for being a member of the alphabet, a mafia, my letters have changed over the years. So, um, and so I really don't want people to fall into that trap of thinking, just because they're up on a stage, they know more know the truth.[00:11:55] And, um, but you know, our parents are the people who brought us to church in my, in my [00:12:00] experience, never taught us to question the people up there. They just told us what they said goes, and now we're supposed to change. We think according to what they say, and that's both shit that, oh, shit. Okay. So a couple of fun facts and things about you before we talk about our delicious, lovely lessees, or, or as you said on your video, nah,[00:12:29] I want to talk about, apparently you drink your own urine. Um, when I read this, it reminded me of when I used to get high on crystal meth and engage in water sports. I think I did that like at least one time, like, like, like you had to go like let a guy pee in my asshole and that's like a whole fetish and everything like that, which I'm not into, but when I used to be high on meth and there was nothing I would say no to, I would do any fucking thing question, but [00:13:00] tell us why is it some health things that like a holistic thing?[00:13:03] Is it spiritual? [00:13:06] Crumb: Well, absolutely. You know, it's, it's, it's incredible for me when people ask the question, it's in such a way that it's obvious that they know the answer, you know, not, not even sliding your question, but I feel like you, you you're connected. And I think that's why it even, you know, resonated with you to, uh, to, to ask about it.[00:13:25] Um, a lot of people, they can't even fathom. That's what I always say, especially in the age of, you got to Google it to get the right answer. You got to ask the right question and I have to, I have to, um, uh, give you your flowers again, because you were able to ask the right question. So basically let's start from, from, from day one, when we're dealing with drinking our year and the pertinent that the average person will tell, you know, I've never drank in my urine.[00:13:50] Well, the reality is we've all drank in our urine. If we look at when we're in the womb, uh, doing gestation when our mothers are carrying us, uh, that, that. [00:14:00] Called amniotic fluid that the baby's floating in that's urine. Like the mama doesn't get big until maybe around the fifth month, second trimester, or, you know, whatever the case may be.[00:14:11] But that's because the baby's kidneys have just formed around him. So now she's going to fill up with urine. So now, um, urine is really the fountain of youth. Um, it's it's, it's going to keep you looking youthful now. Uh it's. I will drink my urine. No problem. I'm not saying I don't. However, comma I am saying that it's probably going to be best to drink a woman's urine.[00:14:33] Number two is going to be best to drink a pregnant woman's urine because she has four kidneys. She's the only person. I mean animals, but you know, she's the only human who's able to, who, you know, has, has a filtration system that's sophisticated at any point in time. One more point I'll pass the mic. My father was a diabetic.[00:14:51] A lot of our families, we have diabetes, whether that be the bad cultures, slavery, poor choices, whatever the [00:15:00] case may be. Um, you know, diabetes runs in our families, not saying it's hereditary, but due to conditions above our control sometimes anyway. So, you know, uh, my father was no exception to that. He lost his kidneys, um, and they had this big machine.[00:15:15] This is, this is called a dialysis unit. And I'm like, dang, this big machine, which is bigger than me. I'm, I'm, I'm only five, six bear with me. Um, so machine is bigger than me and it's supposed to replace the job of a kidney. This. I'm sorry, your kidneys about the size of your fist, same thing with your heart.[00:15:32] It's about to, you know, relatively whatever that size. So, you know, the sophistication of the kidney is just out of this world. I'll just, I'll pass the mic from there. [00:15:42] De'Vannon: Right. It is very sophisticated. And I learned a lot about that. My massage therapy training, cause I'm a licensed massage therapist. And so, so we had to get, I had to dig all into the anatomy and just the way the body works in and of itself is it's like a, it's like a computer [00:16:00] in different parts, know everything.[00:16:01] And so, so yeah, anything all out there that can vanish or rebuke diabetes. So this is a big deal. Like my aunt had it and my grandmother had it, you know, like, um, you know, you know, my boyfriend's dad, I think has it, you know, it's a big deal, especially here in south and you over there in, uh, in Atlanta, Yeah.[00:16:24] And, uh, oh, which is where my boyfriend's family's from. They, they, uh, they up north they're in Snellville, [00:16:32] Crumb: Snellville shut up Snellville. [00:16:34] De'Vannon: And, uh, so yeah, anything that you can do, Hey, I'm that, you know, what they can't hurt you is all natural. It is an organic drink. [00:16:42] Crumb: Well, I I'll say this just to kind of make it, uh, more anecdotal.[00:16:47] I remember grandma would say, um, to clear your skin up, wipe your face with the baby's pee pamper. Have you heard that before? [00:16:56] De'Vannon: use like watermelon Rines.[00:17:00] [00:17:01] Crumb: Okay. Okay. That's that's that's dope. Um, okay. Well, have you heard this when you get stung by jellyfish, you pee on it? [00:17:10] De'Vannon: Yeah. Okay. [00:17:13] Crumb: So you only reason I'm bringing these things up is because in our culture, you know, at the mom and dad level, not at the hospital, but you know, we, we, we know in certain aspects, the urine has a medicinal effect to some minor degree.[00:17:29] The urine is medicinal that's that's, that's, that's at the very least of what I can say. You know, I can go on for an hour. I know you got more for me. I just want to make an argument, uh, pro urine. [00:17:42] De'Vannon: Right? And look, I I'll hang a yellow bend down out of my back pocket. Some people out there bandanas in the, in the gay world have meaning, you know, yellow bandanas has to do with water sports.[00:17:54] The black one might be. BDSM don't quote me on that, but it's like a whole [00:18:00] color chart of different bandanas colors and what they mean in the fetish world, because I did like fetish research at one point, I thought [00:18:07] Crumb: you would just be in funny. Okay. That's true.[00:18:17] De'Vannon: But no, like I was watching Madonna on David Lerman years ago and she was saying like how she pees on her feet to get like, you can do it and it'll clear out like athlete's feet. I don't know if she was saying, I don't know if she was saying she had, at least when she was saying that she knows it because of the enzymes in the urine or something.[00:18:35] So I pee on my feet all the time. I'm like, by the way, it's this year and in the shower, [00:18:41] Crumb: David. Uh, huh? He is is, is one now he's, he's not a, a propagator of drinking, but I ha uh, if you go on YouTube, but internet, whatever, uh, and look up, you know, uh, you're in therapy. He's one of the people going to come up.[00:18:58] Um, I don't even really, you [00:19:00] know, deal with him. I I've heard of him, but you know, other than when I saw him do that, like, oh wow, he's doing it. And it was like a real at home video, like on his Instagram. He's like, yeah, guys, you know, there's an old video, but nonetheless, um, you know, he had, did like, Hey guys, this is what I do at night.[00:19:16] Uh, he'll just do whatever, um, you know, and just wipe it off in the morning or whatever the case may be. Uh, so he's another one. And I would say, I know there's a lot of Hollywood magic smoking mirrors, but you know, from what I saw on his Instagram, or I don't know where he was at, but from what I saw in his raw video, his skin looked pretty.[00:19:34] De'Vannon: Yeah. He's, he's kept himself looking good over the years. His teeth is like the main thing he's gotten, like, you know, endorsements for and stuff like that. Um, so I'm curious, do you filter it or do you just pee right in the cup and gulp it down or you refrigerated and you take it with. The sugar and salt, the rim, you know, how exactly do you, how has this served?[00:19:59] Crumb: [00:20:00] You[00:20:05] know? Yeah. I, uh, actually try to get it as fresh as possible. I wouldn't drink it after about a day. Um, when you're dealing with urine, the main active ingredient is urea. Urea is synthesize nitrogen and on a science-y level is going to go through a cycle. If, if, if you're in sits for too long, it starts to turn into a Monia.[00:20:26] It starts to get a smell to it. So fresh urine is absolutely the best. Um, now here's another unpopular one is not as, as, as big as urine, but it's very unpopular, um, uh, urine as well as all drinks should be certain, not all drinks, but drink should be served at room two. Your drink should be served at room temperature.[00:20:47] So, um, uh, your urine, as soon as you urinated out, it's already at body temperature. I'm sorry. Excuse me. Not room temperature, you room temperature, body temperature, please. Forgive me. Um, so now, [00:21:00] uh, just like with your water, I am a supporter or, or a propagator of drinking room, temperature, water as a health benefit.[00:21:07] I know we're supposed to be talking about things a little bit more exciting, but Hey guys, you know what, if you want to be a rebel, drink your water room temperature, but in addition to that, your urine should be room tone. It should be fresh within a date. Um, not only should you drink it, put it up your nose, don't breathe it in, but put it up your nose, uh, in your ears.[00:21:26] Uh, clean your eyes out with it. Conjunctivitis gets rid of all of that. Um, it's a retainer for water. So it's going to make your skin fill up with water. You're going to, you know, because remember when we get old, we get wrinkly. So we're going to hold the water in place with that. This is the same thing that, um, Botox is doing is, is, is holding that, that, that stuff in place that the collagen, you know, cause once we get older, those things, uh, get wear and tear, but we're just going through deep dehydration really.[00:21:51] And that's why they're going to say for real, honestly, black don't crack. You got good skin brother. I don't, I doubt you're doing a urine thing. You've got good skin. [00:22:00] You've got good genes, but not everybody has good genes. Like. Um, you know, you have a youth for parents. I have a youth where parents, you're probably going to keep it all your life.[00:22:09] Your mom and dad probably looked like that. I wouldn't be surprised. However, just for a little added benefit, I'd say urine is good. Not needed, not necessary. Hey, you're not getting stung by jellyfish every day, but Hey, it does have medicinal, uh, effects. [00:22:25] De'Vannon: Um, do you think that, you know, keeping in the vein of the water, so you know how like you're in can be like darker and you can carry an odor for persons not properly hydrated, or maybe if their kidneys aren't filtering.[00:22:37] And I just want to say, if you do have like a, a problem with odor in your year, and then you can use like, um, or at least it works for me, uh, carbonated water to drink that. And it will banish that odor and take care of whatever it is that's causing it. So is it better for someone to drink their urine when it's clear when they're better, better hydrated, as opposed to when it's dark yellow and they're not as hydrated, it doesn't mean.[00:22:58] Crumb: No. No, I'm so glad you [00:23:00] said that. I really appreciate you for saying that signs and symbols are for the conscious mind. I don't want the family when I start talking like that to think about masonry or witchcraft, you know, it's just even when or, you know, anything, uh, the secret, uh, Donald Trump collusion thing, just really simple things.[00:23:18] Um, if, you know, number one, our urines is not supposed to be dark. I kind of make jokes about these things. I say dark skin to everything, you know, or light skin. I say light skin to everything. Uh, if my water has something in it is like that. It's one of the dark skin. I just make those types of jokes. But anyway, no, you're, you're, you're in should not be dark skin.[00:23:36] Your urine should be light-skinned. Your urine should be clear. Um, if you're drinking heavy on a sodas, if your diet is not where it should be, you're going to get telltale signs. And if your urine doesn't smell right, uh, let that be a. Um, uh, a trigger, a flag to just, um, um, clean yourself out. [00:24:00] Once you clean yourself out, you get the body to optimal place where it should be.[00:24:04] Then at that point. Yeah. You can go and do things, but, you know, um, I'll tell you this, just to be mature about this. Um, for, for, for, even as a man who I say, Hey, only drink a woman's urine. If she has had sex within the last hour, I would not say drink her urine, even though the urine is not coming from.[00:24:25] Place it's coming from somewhere else, but just to be responsible about it, you know, um, don't don't, even for me, if I have, have had sex within an hour for myself, I'm not drinking my own urine. This is not about anybody else. This is just being responsible. If my year is dark, if it has an odor, if I know I've been cheating, I came from the club last night, I was drinking hint dog.[00:24:48] Uh, I might not do it then, but if I'm, you know, because, Hey, I'm not saying be a vegan Nazi. At one point in time, I was a vegan Nazi bear with me, you know, we can get carried away sometimes. [00:25:00] So, um, I don't want to encourage anybody to jump off the cliff. My mother, my father was a diabetic. That's a part of my life.[00:25:06] My mother was a cereal, um, diet. She tried any and every, every diet that came out in the nineties, my mom did it one month. I'm like, mom, she's like, I'm going to do nothing but eat grapefruit for 30 days. I don't know. I don't know, mom, you know, I'm, I'm, I'm, I'm, I'm a teenager at the time. I, I'm not smart, but I'm not like, I don't know if that's going to be good.[00:25:29] You might ask, like, I don't know. I don't think it's a good idea. Right? You're going to fall off. Great. But nonetheless, um, so, you know, even for me growing up, I understand, you know, both sides of it. I don't want to be an extremist. I don't want to, you know, just be blind to my health. And I know there's a balance within it.[00:25:52] You know, I'm not saying go off the edge, but drink some water, clean yourself out fast. Don't be a vegan, [00:26:00] do be a vegan, you know, to be, not to be is the question, but fast, do a little exercise, putting yourself out once you do those things, then at that point, absolutely. You know, partake. [00:26:14] De'Vannon: And then I wanted to, um, to say what's that when he was saw him about.[00:26:21] Um, if, if a woman's had sex to wait like an hour, because he comes from a different hole, some of those who have not had anatomy training like I have, or who may not be as well versed with the vagina as you are, uh, you know, from all your dealings with it as a man who seems to primarily identify if that resectable.[00:26:43] So there's actually, I did, I had to learn about this from school because I've had very few women, I liked it and that's my story, and I'm sticking to it. But when you are dealing with a vagina and I didn't know this till I was in massage therapy school, so what he's saying out there, um, [00:27:00] cause there might be some man Evans, women who may not fully understand their anatomy too.[00:27:05] So, so there's, so this Bayer is saying, you know, come on. So there's like a tiny little hole and I think it's somewhere around. Like under the clutter is where actually the pee comes from. Come on. Yes, sir. And then the big one is what we know and think about when we say vagina, that's where the big, those are the Philadelphia or the tongue or the fingers or whatever.[00:27:25] Fuck cucumber, you put up there.[00:27:34] And so, um, so that's what he was saying, where he was saying to people from a different place, because like vaginal secretions and fluids and things like that, the babies and all of that comes out of the big VAT. And no-code nail when there's this tiny little hole it's like on top of that, that's like, just repeat on.[00:27:51] We [00:27:52] Crumb: just, you know, and if, if I could come out of closet in a sense, no pun intended. I didn't know that for a very [00:28:00] long. You know, just being honest about it, you know? So, um, I don't want to come off like V heterosexual expert, um, to where, oh, he knows women. Well, I'm still learning as well. Um, and, um, I was even surprised, you know what, you know, my, oh, wow.[00:28:18] I didn't know that. Um, you know, and I guess for me it would be a little bit more embarrassing, but nonetheless, absolutely. We learned together. I just want to put that out there. [00:28:28] De'Vannon: We sure do. Now let me pivot to, yeah. So the sum that up once your body's healthy urine is clear, you're taking care of yourself and diet on point.[00:28:37] Then you can drink your feet other than that. Don't and if you've had sex, wait an hour. Yeah. So, um, so I'm going to ask both of these in the same question. You talked about Jesus being fake and as God, really the double. And, uh, you said you were [00:29:00] a good Christian before. Uh, I'm curious as to where you coming from with this and break this down for us.[00:29:10] Crumb: Well, you know, and here let me, and I, I'm not saying this because I'm here with you. This is how I really talk on my platform when, when, when I've got some information that I'm holding and I come out of the closet every single time. So let me come out of the closet again. Um, in a way I still resonate as a real grill as a good Christian, you know, um, I still have a interest in reading the Bible.[00:29:35] I still enjoy learning about the biblical stories. I still see the value within the message. Guilty and guilty, you know? Um, so I don't want to be this atheist guy who you y'all know. Jesus. No, no, no, no. You know, uh, thou shall not steal asshole. Don't play with me.[00:30:00] [00:30:00] De'Vannon: Amen. On Monday morning.[00:30:05] Crumb: Um, yeah. Um, so yeah, I, uh, I'm sorry, ask me that question one more time and I'll answer it head on. [00:30:14] De'Vannon: Yeah. So some thoughts about, you know, you know, Jesus being faking of God, the devil. [00:30:23] Crumb: So now number one, the story of the Bible was. Fake, we have to understand with all due respect you and I, uh, we speak English and for me, I'm just going to assume that we're both not from England.[00:30:38] That's not a part of our culture. We have a hard time connecting with it. We, we, we, we were forced to read Romeo and Juliet. Um, you know, we couldn't, I can, uh, Juliet, Juliet, uh, come Heather mother and mother buy-in by icon. And this is you, you know, just watching, listening to the [00:31:00] whole thing, you know, in the best school we do voice, you know, what are they talking about?[00:31:05] Um, so, you know, I struggle with English and some aspects, whether it be. Uh, modern English. Um, by the time, uh, black children get to fifth grade, their European counterparts know approximately 10,000 more words than we do. So a lot of times we don't understand the message or what's really being conveyed.[00:31:26] So now when we go and look at, uh, uh, the, the Bible is fake, well, what do you mean fake? And this is what I even tasked Europeans with, depending on where they're at. Even college graduates are across gender lines. I'm sorry, racial lines. Um, uh, I'll ask them to define that word. Cause a lot of times you're going to find there's a, there's a, a, a disconnect with the language.[00:31:52] That's why we don't even, um, I'm digressing. That's why we don't even do good with math because even in math, there's word problems. [00:32:00] So now when we say, oh, the Bible is fake, define fake, the Bible is not just all out fake. I'm not defending the Bible. I'm going home. I did that. You know, that, that that's not even God, that's the devil, but I'm not defending the Bible.[00:32:15] I'm just saying that the Bible is allegorical. It's metaphorical. It's, it's poetic. You know, we say certain things, there are in your windows. You can say something without saying it. You know how to talk that talk. I know how to talk that talk. [00:32:36] De'Vannon: No, you, for example, like, um, give us an example of like the allegory or like, uh, saying something without saying it, if that, that, that would come to mind right now.[00:32:48] Oh, [00:32:48] Crumb: absolutely. You know, and this is what I got exactly from school. I'm going back to when I was in, I think sixth grade, the teacher said to us, my love is like a red, red rose, or my love is a red, red rose. [00:33:00] Well, number one, my love is like a red, red rose is a metaphor. Your love and the number one you cannot scientifically define love.[00:33:09] Go look it up. Define love. No I can't. No, there's no scientific definition for love. That's number one. So now we have to express it in a different way. So now in metaphor, well, what is love? Well, my love is like a red, red rose. That's a metaphor. Well, here's assembling. My love is a red, red rose. And which you use something to describe something else that you cannot describe.[00:33:29] You know, some at some points in time, no matter how sophisticated any of us may be, we are at a loss. For words, you did there's emotions that both of us have felt that you cannot describe it's it's indescribable. There are no words to describe that feeling, that emotion, that mindset, that mind state, because our, you know, we, we, the language doesn't, you know, it's just not that sophisticated within nature of itself.[00:33:55] So now we have to understand certain things aren't going to be given to you [00:34:00] directly. You can't define love is scientifically love. Doesn't need to be. Well, we did the, the, the, the test and yeah, she's in love. You can't do. [00:34:12] De'Vannon: So. Are you saying that that same rule kind of applies to the, to the realness of the things that are contained in the Bible?[00:34:19] Crumb: Yeah, absolutely. Absolutely. The Bible is significant. Just like the story of the three little pigs is significant. The throat, the story of the three little pigs in a certain way, as facts, you, you have ass, so shit built this bullshit [00:34:38] De'Vannon: strong [00:34:38] Crumb: house you playing around. Uh, so now, you know, you and me, we go hard.[00:34:46] You know, we, we are, some people are talkers, some people are doers, some people are, are, are the grasshoppers. Some people are aunts, brother. You're not really an aunt, you know, but you know, you [00:35:00] encompassed or you embody that idea of that energy that you. He got that. And, and, you know, we do that through, um, our cartoons and even the hieroglyphs where, you know, there's a, a Hawk head on this guy.[00:35:13] And, but it's, it's not that he's a Hawk. It's just, he has a vision, like a hardcore, just some aspect of the animal to represent what you're really saying. So when I go to the Bible, I'm not trying to tell you these stories to say, believe in Jesus. No, I don't. I don't believe in Jesus with all due respect, but the ideas encompassed, those ideas are legitimate.[00:35:34] And if this is a medium to teach you that, then so be it. That's all I'm saying. It has relevance in a certain way, um, songs. Um, how do we learn best 90, 90 beats per minute is, um, is, uh, is rhythmic. It's melodic is hypnotic most. [00:36:00] I, my, my baby can't can't remember this, but he knows all the, all the songs, all the words of the rap song.[00:36:05] Why is that? Because you delivered it in a way when you first started teaching that baby, how did you teach them through song tween, go tween, go Ludo star a, B, C, D E F G. If it's not broke, don't fix it, but that's something we've gotten away from. So now when we go through learning through a different medium, if it's going to take Jesus to let your ass stop stealing, then Hey, whatever it is to be like the Tiki teaching mechanism is here.[00:36:35] No there, as long as you get the message. So I'm not saying the Bible is real, or these stories really happen to do walked on water. No, he did not walk on water. I do not believe that, you know, literally, but allegorically poetically three little pigs. His ass did not build a fucking brick house in for real.[00:36:58] But, you know what I [00:37:00] mean? You know, that's my brother. So when I walk up to you without brother, so then somebody outside. Oh, that's really your brother. No, no. What I mean, my brother, man, [00:37:10] De'Vannon: that's my brother. And so there's this, this is the coolest thing that, uh, that, uh, that I wanted to point out. And one of the main reasons I wanted to have you on the show, because I knew that we didn't necessarily agree on everything.[00:37:25] And, and I, and I wanted that intentionally because I like to surround myself with people who not, who don't see all the point of views the same. It's like, it's like when my democratic people on MSBC have a crazy ass Republican on the show you have, I'm not calling you a crazy answer, Republican, but I'm saying I wouldn't dare insult.[00:37:47] You. That's like the lowest of the low right now, but, but it creates a good texture, represented different perspectives. And that, to me, I'm not saying that I have it all figured out. [00:38:00] So, so let's get civil to let's talk to everybody. People who don't believe in Jesus. I do people I've talked to somebody who stuck Satan's Dick for all.[00:38:08] I care as long as the, of the, um, conversation was thought provoking and help to my audience, because my show, you know, the shows where people who already believe in God, but for a lot of people were considering all kinds of ways and I'm not naive. Everybody's not going to be a Christian, you know, and not everybody's going to be this religion or that religion, but it isn't important for us to search and research and think, and, you know, conversations like this started the way I looked at the Bible.[00:38:36] So what you're saying is some of it might be real. Some of them might not be all in all gleaned the good stories for it and go live your life. And don't be an asshole or a Dick to somebody out there. And you know, if, from my perspective, through the personal experiences I've had with. You know, and with the holy ghost in particular, God has revealed himself to me through dreams that come true in different experiences [00:39:00] that I have had where he has put his hands on me.[00:39:02] And I would not expect somebody to believe in God, unless he has proven himself to them in some sort of way that they know that they can latch. Hold of. And if that's meant to happen for somebody in some sort of way, when they're reading through the Bible are exposed to Jesus in some way, then that's what's for them.[00:39:20] If it doesn't happen, or if it hasn't happened yet, well then maybe it's not for them or maybe it's far off, but it's not, but I'm not about to just have people around me who, who only talk about, you know, who only believe in Jesus and stuff like that. It's important to have everybody. And I don't look at you as somebody who I need to convert or change.[00:39:39] I don't, you know, then I've had people in the past who thought that I wasn't a believer and I totally was who only wanted to become close to me to try to get me to go to church them and stuff like that. And I thought that was just some fuck shit. And so and so no. And so, so we both agree. People should read different texts.[00:39:57] All of them have I had a child, I would just [00:40:00] put all the Bibles in front of them that the, the, the, the Koran, the Torah, the, you know, And then we would have a conversation and he's gonna have to pick what appeals to him. Now, I would say recommend the Lord, but God don't have to go with it. Like he did through people in the Bible.[00:40:13] And he met when God had already, he reached out to people and said, okay, I'm real. And here's why you should personally believe in me. And so if they come speak great, if it doesn't great, but just don't steal from me in the meantime.[00:40:30] Crumb: Well, you know, and I say, I agree 1000000% and I appreciate your perspective. Uh, I'm not sure if you interpret us as disagreeing, but I, at this 100000.0% agree. And you know, I try my best to find where, you know, this, the bonds that hold us together are stronger than the forces that divide us. We can easily find something to disagree on.[00:40:48] I don't mind. But anyway, um, what I was going to say is what does a w what makes a cult, a cult? A cult is a cult when you're not allowed to talk to anybody [00:41:00] with conflicting views, Uh, uh, everybody except for you and people who think like you and believe what you believe are going to hell and they're all bad people it's really that black and white.[00:41:11] Um, you know, we are only going to put ourselves in this small little bubble of reality and any other ideas are the devil. Um, so when you say, Hey, I have my, uh, thoughts, opinions, beliefs, perspectives, perspectives, portion of understanding, wisdom through experience, so on and so forth and sharing that with the child.[00:41:32] That's your risk or person that's your responsibility. Absolutely. And I agree 1000000% with that. And that is when it doesn't become a cult, you know, but I was raised in a cult. Nope. Neal Christianity. You know, if you brought the Koran in my mama house, you can't bring no goddamn Koran in this bitch.[00:41:59] [00:42:00] Fuck. Suicide bombers. My mama don't play that shit. So now, uh, you know, but you know, it's, that's how narrow the perspective is for different religions, you know, even seven day Adventist or did your homework. If you not a Jehovah witness your hope. If you don't go to kingdom hall, I don't care if you believe in Jesus or not, you ass, your ass is gas.[00:42:22] De'Vannon: They didn't break their birthdays though. I don't, I can't fuck. What did you hope was witnesses on? Like, y'all just don't have no fun at all. So, so, so y'all w what, what Chrome is saying, it's something that I'm going to be addressing in my second book that I'm going to be working on, and it's going to be all about my memoir would be out sexual agencies is the memoir is going to be out later this year, but, um, I'm starting another book.[00:42:49] That's going to actually talk about the abandonment of Christianity, the fuck show become versus what it originally was. So. Because [00:43:00] anybody logical looking like a child, examining all the options today. If they were to look at Christianity, they would go accelerate. What exactly is it? You know, because it's not on one accord, you have 50 million translations of the Bible.[00:43:14] You have 50 million different Christian denominations. It looks like a confusing shit show and it is not a respectable, however, that's why people like me are writing things and coming out and being very vocal against the church. I won't be vocal against the Lord because I view him apart from that. But somebody new in faith does not yet know how to separate the two.[00:43:36] And so then they're just going to be like, well, fuck it all. And not worry about it. And so. That will be being addressed. And yet Christianity was called is called, like, because they had me believe in Christians were the only people it's particularly the church of God in Christ were the only people Pentecostals that were going to go to heaven.[00:43:56] Everyone else got it wrong. I'm going to go to hell. And I remember thinking like how in the fuck could [00:44:00] I be so lucky to just there and the other billions of people in the world down, no, this don't make sense. And so, and there's all kinds of reasons why that is, and people feel better about themselves and making other people feel smaller and you know, in the church does that, you know?[00:44:21] Yeah. But it's their way or the highway. They weren't interested in having open discussions, you know, don't drink alcohol. Well, why and wines all throughout the Bible. That doesn't make sense, but just don't do it because we said so, you know, so I am not actually an avid fond in a PR person. Who's like a strong advocate of going to church.[00:44:42] You know, I believe that we have our most sincere experiences with the Lord at home, by herself. [00:44:51] Crumb: Let me, let me go to church[00:44:57] De'Vannon: that if you would've pulled up, well, one of them white [00:45:00] usher glove[00:45:09] Crumb: with all due respect, this is church where two or more a guy that brother, this is church. It is. So, you know, I just want to put some respect on the name that, you know, I, you, the floor, [00:45:22] De'Vannon: when you said two or more, there's a scripture in the Bible, in the Hebrew Bible. And I do like to remind people that the king James version, all of these Bibles that people fight over in America, ain't ours.[00:45:31] It came from the middle east. And so I just want to give the proper people credit. So that's why I say the Hebrew by. Um, there's a scripture in there that says where two or more are gathered together. In my name there will I be in the midst? And that is God saying, when two people get together, I'm going to be there with gal now with you, if you by yourself too.[00:45:50] But he's saying that there's a threefold cord is not easily broken. So what he's telling us is that there's strength in numbers and that he will be there with us. [00:46:00] And so what he's saying is we have in church here on this Monday morning as we are. Conversing, and we won't be judged here. You will be welcomed who you are and all of your points of views and your tour and your Keren and your Buddhist texts too, will be there.[00:46:18] Um, I go down well before the pandemic, you know, I would go down sometimes to the Buddhist temple that we have here and, you know, meditate that great vegetarian food, and then I'm bald too, you know? And then there, so we got along great all now you mentioned music earlier and you have this thing called the curse of gospel music.[00:46:43] And so I want to keep in the same spiritual vein. I don't want you to break down with the curse of gospel music is [00:46:49] Crumb: absolutely. Um, I do want to apologize. You did ask a question and I want to attack it head on. You said, uh, why do I call God the devil and, and just really quickly, and I'll address [00:47:00] gospel music is because it really ties together.[00:47:03] Jesus told them ye are gods L on sprays that isn't, it written a year guys. And he was referring to Psalms chapter 82, verse six, where it says and your gods. Um, so, um, but on a personal level, just like you, you, we are the gods. We are the devils, just like when we see, um, the, the angel and the devil sitting on your side.[00:47:27] You know, these are just, and what do the angel, the devil look like? They look like you because he's just aspects in your mind or does God gods in my mind what that's cause it's in your mind, God had devil's in my mind. That's because the devil's in your mind, um, you know, cause you are the devil. You are God, and these are decisions you have to make, you have to live with.[00:47:43] You can be devilish, you can be holy. Uh, some people, you are their devil. You are there Bain. Some people, you are the God, you're just a beautiful person in them. And these are just aspects of self. I do believe in God. I do believe in the devil. Uh, but they are one in the same. And it is all aspects within us now going on to the gospel or the curse of, [00:48:00] of, of the gospel music.[00:48:02] I was basically speaking from a black perspective. Um, a lot of my platform is, uh, all things black, uh, for us and, um, gospel music came the only general of music to ever be associated with a people is his old Negro spirituals. There's never been another John rev music to be associated like, you know, um, Asian music.[00:48:24] There's no. That's being racist. It's not called Asian music. Oh, that's Mexican music. No, no Latino music. No. You know, and it might be Moraine gay, but you know, but anyway, so now Negro spirituals was the only genera of music named after a people from Negro spirituals. We're going to get gospel music.[00:48:42] Gospel has, is a girl. She's a beautiful woman. Now she has a twin sister. Gospel's a good girl. She goes to church every Sunday. She reads a Bible, go to church every Wednesday, whatever the case may be. She [00:48:55] De'Vannon: hasn't already that she may eat or [00:48:57] Crumb: eat. This is just an example of me being poetic. Uh, [00:49:00] similarly, uh, an example.[00:49:02] So now, uh, she has a sister. Gospel has a sister. Her name is jazz. Some people call her blues. Uh, some people call her R and B rhythm and blues. But, um, just like you meet with, with, uh, with gospel every Sunday morning, this is after slavery every Sunday morning and actually during slavery as well. So you meet with, uh, w w with Negro spirituals every Sunday morning.[00:49:27] And it continues on with gospel her daughter every Sunday morning, her, uh, her, uh, her other daughter, her twin daughter, that, that the dark one, you meet with her every Saturday night at what we call the juke joint. This is the history of gospel. A lot of those gospel singers. They didn't make a lot of money, but they could sing Nate assau.[00:49:48] So now those gospel singers turn around and go to the juke joint Saturday night and make a couple coins. You know, this is all just a feed. The family nobody's getting rich, cause a juke joint is a hole in the wall. [00:50:00] Uh, it's a speak easy it's, you know, something, you know, it's not on the map. You gotta know somebody to find out how to get there and knock on a door, a certain type of way in case the cops come, you, everybody run, you know, that type of situation.[00:50:13] So now, um, with that said the Jews, cause we're dealing with religion, the Jews come in and they go to these, these, uh, juke joints and they start, um, hiring these artists onto their labels. The most famous movie about this happening is Cadillac records, uh, with, uh, Beyonce was in there. That one Jewish boy was in there.[00:50:40] Uh, I really liked him too. That, that, that, that one Jewish boy. He's a good actor. Anyway. So now, um, uh, You know, a lot of these juke joints came from down south because slavery was down south. The plantation was down south. So now once you see the first big crossover, the first big crossover is [00:51:00] Sam cook.[00:51:01] Sam cook, uh, was a big gospel artists. And this is basically why is there a curse? Because everybody who went from gospel to secular following behind the Jew die tragically, Sam cook died tragically. After Sam cook died, tragically Bobby Womack, uh, uh, took Sam Cooke's wife to his funeral, married her three months later has sex with Sam Cook's daughter, uh, at the age of 15, just six months after.[00:51:30] So now, um, this is, this is not just the case. You say, oh, well, Sam cook, oh, my Bobby Womack is such an asshole, but you know, this isn't this and this and that, yada, yada, yada. But this is the thing. There might be a such thing as karma, because it is said that, uh, you know, what comes around, goes around Sam cook, doesn't get, uh, Aretha Franklin pregnant at 12.[00:51:51] A lot of people will tell you a Rita Franklin child that she had at 12 years old, Sam, that Sam Cooke, baby, other people like Ray [00:52:00] Charles will tell you that, uh, that 12 year old daughter, that girl who got pregnant, Ray Charles said her daddy got her pregnant. And her daddy was a preacher of a church.[00:52:08] Every, every one of these people who crossed over from, from, from secular music, I'm sorry from gospel over the cycler has been a curse. Go look at Whitney Houston. Remember the preacher's wife go, you better stop playing with me.[00:52:23] There's a curse on gospel music. [00:52:27] De'Vannon: I believe in you and me have a lead. We whom be love internally and I'm happy to go listen to the whole soundtrack. [00:52:38] Crumb: Hold on. Only one. I could have a reach me was the sign of a preacher, man. Y'all better stop. You better stop playing with the Lord. [00:52:48] De'Vannon: Now you think maybe that song was about her experience possible?[00:52:54] Crumb: Well, you know, Sam, she was a PK and you know what the PK is, right? [00:52:58] De'Vannon: Peak head. [00:53:00] I know what a cluck had is a chicken head, [00:53:03] Crumb: a preacher's kid. Those are the worst ones. TK. Okay. Yeah, she was a preacher's kid. Uh, uh, Sam cooks was a preacher's kid. These preacher's children. They be off the chain brother. We got to talk about it.[00:53:15] We'd have to talk about it. [00:53:19] De'Vannon: And, uh, okay. Thank you for explaining that. Uh, before we move on into the lesbians, um, I want to clarify, so like, when I felt like when you were talking about like, like God and the devil earlier, what I was hearing is how, like a lot of people, uh, you were saying, you don't miss the scarily, you believe on the devil or one, and then we have both of those inside of us.[00:53:40] So what that brought to mind for me is like how a lot of new age thinking believes we contain this entity with, within us. You know, a lot of people will say that, what you're saying is, don't forget, you have like a dark side too, you know? And so we both have both light and dark. It sounds like you're saying some [00:54:00] people call it God, some people call it, call it the devil, but really we all have it both inside of us.[00:54:07] Crumb: And remember, remember the plot twist from star wars. Which one, Luke, I am your father.[00:54:26] bad guy. Everybody hates you. Can I be, how can you be a part of me? I'm a party. That's the most famous,[00:54:39] De'Vannon: it's pretty twisty. It is pretty twisty.[00:54:45] Let, let me switch, switch gears again. And now we're gonna, we're gonna finally talk about the, uh, the, the good old lesbians here. And so, so give us like your, [00:55:00] your, your run down here. And, uh, basically this is talking about a different perspective on exactly. You know where lesbians come from, some different myths surrounding that.[00:55:14] And, but please start with a breakdown of what etymology is.[00:55:23] Crumb: Thank you. Thank you. Thank you. And thank you. [00:55:28] De'Vannon: You're welcome. You're welcome. You're welcome. You're welcome [00:55:32] Crumb: to get the right answer. You have to ask the right question. A lot of times I try to create context. I try to set the family up so that it doesn't get taken the wrong way. I appreciate your brother. I respect you.[00:55:47] Um, it's an honor to work with you. I don't have a, uh, issue with, uh, the way you choose to live your life. I love your energy. Um, I hope that we can work together again in the [00:56:00] future, and that I've impressed you a little bit today. Honestly, that's what I see. So now that I've put, you know, I've been vulnerable I've, I've made myself vulnerable and exposed you.[00:56:09] How I truly feel, um, you know, the naked truth, uh, no pun intended. Um, oh my God. Chrome is naked in front of another man. Yeah. Technically so bare with me. I haven't [00:56:18] De'Vannon: done at least from my perspective, my end. Right. [00:56:23] Crumb: Nothing new to you. All right. I'm preaching to the choir. No pun intended. So now, you know, with that said, um, I, uh, I, I am big on etymology.[00:56:33] Etymology is the origin of words. Um, this isn't a slight to anybody. It's just fun learning the origins. So, um, I had a chance to, um, because with so many words, I don't know where to start. So, um, certain words are popular. People will tell you, um, don't say good morning, because morning is something you do at a funeral or, or it's not really good to say.[00:56:57] Someone is nice because [00:57:00] nice technically means stupid. Um, Actually I have to admit brother, you're pretty sharp. You have good grammar when I called you. Cause before we got on a zoom, we called each other. I said, brother, how are you? You said I'm well, I know to the average person, that doesn't mean anything, but that's good grammar brother with actual, you know, actually that's the King's English.[00:57:23] You speak the King's English. You're not a commoner. You speak like royalty. And I liked that. I'm a nerd. Bear with me. I, those types of things like, oh, wow, okay. You know, I'm talking to royalty. Cause he carries himself. He talks like that. I digress. So now, um, when we're dealing with etymology, I don't even know where to start.[00:57:41] So somebody had, uh, you know, giving me a word to look up and it was lesbian. And when I looked the word up, it sent me down a rabbit hole and it just blew my mind. And it was so fun learning about it that, uh, I just wanted to share with the family. So I did a video [00:58:00] and I disguise. As about lesbians, but smart people will recognize the video was about etymology.[00:58:08] It was about history. It just had a lesbian twist on it. Um, you know, some of us like our liquor straight weed, you got to put a little ice in there, a little, put a little splash of ginger rail up there. You know, I don't want to be such a Savage. Uh, so, you know, um, but because, because, um, and, and, and forgive me for making a short story long when I was in schools, learning was boring, bro.[00:58:31] I was bored. And one thing you said about me in the beginning, you said the brother has character. He has. He's going to make learning interesting. He's going to make learning. Cool. And that's all I seek to do. It's not about, uh, jumping on lesbians. It honestly has nothing to do with that, but let's make it about that.[00:58:48] So if we look at the etymology and that's really the point, but if we look at the etymology of the word lesbian, originally, the word lesbian was referring to women on a, on an island in [00:59:00] ancient Greece called Lesbos. Now, when we dealing with homosexuality and ancient Greece, patriarchaly that's I just made that up.[00:59:10] I'm sure. Patriarchy quickly. We only just talk about the. Oh, well, this is what the men were doing. This is what the men were doing and the women's still get out shadowed. You know, I know it's not a competition, but the men, uh, within the, uh, uh, the alphabet mafia are out shining the women. So I decided with just being quirky as I am in my own special way, just to give the women some, some attention.[00:59:34] So if we go to look historically at the island of Lesbos, which was a, uh, Grecian island, there was a Greek island, um, where there was a lot of women there. I thought based on common culture, based on common culture, gay means homosexual, no disrespect. Gaming's happy based off common culture. The rainbow represents, uh, a symbol of gay [01:00:00] pride.[01:00:01] It does, however, comma, the rainbow is really just the rainbow. It is what it is because of culture. It means something else. Um, Uh, bill Cosby, just joking around bill Cosby represents slipping somebody and Mickey that's just because of common culture for people like you and me. Bill Cosby was the number one.[01:00:22] Dad. When we grew up in our generation, bill Cosby was famous for being a dad in this generation. Bill Cosby is famous for slipping women to Mickey, or maybe he's exonerated. I'm not really sure of the situation. Bear with me. I apologize if I've misspoken. I digress. When we look at the island of Lesbos, um, it doesn't fit popular current culture to fit what we think of a Lesbos as a, which I personally believe lesbian.[01:00:48] Wasn't a derogatory term. If you call a woman a lesbian, that's a little more respect on her name. If you call her a lesbian, that's more lower vibrational, I guess it depends on the person of how they taken it. That's how I was [01:01:00] told. Oh, she's a lesbian that's negative. Anyway. So now the island of Lesbos was not derogatory.[01:01:05] It had nothing to do with lesbians. If you look at the original definition, Definitions change origins. Don't if you look at the original definition of the word Lesbos, it was what we call today. A thought she knew how to please a man. And for me it was like, cause it was just weird, you know, just certain words.[01:01:27] I'm like, oh, I didn't know. It really meant that. And it was just one of those moments. So, um, you know, just passing the mic just to kind of share that. What were your thoughts based off that? I'm sorry. I know you're interviewing me, please. Forgive me. [01:01:39] De'Vannon: We have free reign here to do whatever we damn well, please.[01:01:46] Well, I love, I love, um, and I know etymology, um, as you, as you, as you're saying, as you said, was the, uh, primary theme of the video, [01:02:00] uh, lesbian as a. As a smart, attractive topic to, you know, it has to be interesting. So you've made it interesting. And then the study of in the way you went through it teaches people perhaps how to do that sort of research themselves.[01:02:14] So that's why I want to make a big deal out of, uh, the lesbian aspect of it. But then, you know, a lot of listeners identify that way and you may, may wish to know more about, you know, their backgrounds and everything like that. So let's see. I was curious about the magalogue you talked a lot about the magalogue in the video, and then after that, we're going to talk about the whole like pedophile pet RST thing going on, uh, excuse me to in ancient Greece, but let's, let's talk about the magalogs first.[01:02:57] Um, The different meanings [01:03:00] there and those sex crazy men. [01:03:02] Crumb: I'm so glad you S you know, I wasn't sure where you're going to go next. You've got free Wayne rain. I'm just following. And in my mind, I was going to what we call cut your wisdom. We inter interrupt and, oh, I don't want to cut your wisdom, but let me talk about, I really meant to mention, and I was going to bring up Magaluf next.[01:03:20] So when you said it, I'm like, you know, that was one of the big things in the video. So, um, when we talk about, and this is what I really stress to our people for me, my success on the internet has really been best described as revenge of the nerds. I was, I was very much, I did not fit in when I was younger.[01:03:43] Um, I still don't fit in the most thing. Funniest thing somebody had ever said it was my friend's mom. And, uh, my name is William. She was like, William you're very, and it was an awkward pause. Your. She's trying to figure out what to say to me. And I'm just smiling. I was a kid like, [01:04:00] eh, and she says, peculiar, fuck it.[01:04:04] I'll take it a weird off kilter, slightly retarded. Hey, peculiar works. I'll take that one. So you could have said a slew of any words and they would have probably all stuck, but nonetheless, yeah. Um, you know, my perspective, my way of thinking, my, my understanding and just, uh, me being that person just, you know, I'm not that person.[01:04:27] So now this is really revenge of the nerds I'm oh, wow. I'm cool. Now, you know, we're, we're reading. So I've really been pushing our people, black people in particular, uh, you know, to be a little more astute, to be able a little more couth, to be a little more refined. And, um, I don't want to take it in the wrong way because of.[01:04:48] Perpetuate homosexuality. But I do understand like even metro-sexual is a more refined gentlemen. Uh, you don't have to, people would say to [01:05:00] me, oh, you're very Metro. And I'm like, I don't know how to take that. Like, no, it's not a bad thing. It's, it's like, you know, I don't want you to think this new energy where these men are coming off.[01:05:09] It has to be, you know, but that is a sexual, uh, a homosexual men have tastes. I'm not promoting homosexuality, but we just have

Cherie Hu is an accomplished musician, an award-winning writer, a columnist, entrepreneur, and self-described “professional overthinker.” Cherie specializes in analyzing, tracking and critiquing innovation in the global music business.Cherie earned her bachelor's degree in statistics from Harvard, studied piano and music theory at The Juilliard School, and has taught as an Adjunct Professor at New York University. Cherie has worked for Forbes, Billboard, and Music Business Worldwide.Cherie is also the founder of Water & Music. Water & Music is an independent newsletter, research hub and community forum that is “dedicated to unpacking the fine print of commercial, technological and cultural change in the industry.”The Water & Music newsletter reaches over 10,000 free subscribers and 1,000 paying members. Subscribers represent numerous industries: music, film, fashion, advertising, gaming, investment banking, venture capital and more.In this episode, you'll learn: How to leverage your life experience to dramatically improve your newsletter   Why freelance writers should focus on a core group of clients Why your audience needs a dedicated venue to find your content Links & Resources Zack Greenburg Forbes Billboard Music Business Worldwide Revue Greg Isenberg Kendrick Lamar Meets Quincy Jones on Hypebeast ConvertKit Creator Sessions Spotify Greenroom Twitter Spaces Tim McGraw Arnold Schwarzenegger's newsletter Cherie's Links Cherie's Twitter Page: @cheriehu42 Water & Music Water & Music on Twitter: @water_and_music Water & Music on Patreon Cherie's LinkedIn “Five Lessons From My First Year of Running a Patreon Page” Episode TranscriptCherie: [00:00:00]A 2015 interview between Kendrick Lamar and Quincy Jones, and Quincy Jones says the last two things to leave this planet will be Water and Music. I was just watching, and I heard that and it just immediately clicked with me. It's been called a universal language for a reason. I liked that concept of always having that at the center, even of conversations about the business side.Nathan: [00:00:30]In this episode, I talked to Cherie Hu. Cherie is an entrepreneur journalist writer, and she writes about the intersection between music and technology. She has this popular newsletter in a community called Water & Music. We have a lot of fun talking about how she grew the newsletter, her journey from piano performance, through to math and then into journalism. We spend a lot of time in this episode on some trends in the industry, not just, crypto and things like that, but also, Spotify and podcasts, and how the world of music and podcasts and newsletters is all intertwined. It's a fun episode.There's a little less hard hitting tactics of, “Do this next to the newsletter,” and a lot more on: this is what's going on in the industry and what you should pay attention to.Those are some of my favorite episodes, and this one is pretty great. So let's dive in.Cherie. Thanks for joining me.Cherie: [00:01:25]Thank you so much for having me, excited to be here.Nathan: [00:01:27]All right. So I want to start with your love for music and the music industry. Where did that come from? You went to Juilliard for piano performance. Tell me more about it.Cherie: [00:01:41]Yeah, sure. Yeah. It almost feels like a past life at this point. Right? I guess to be more specific about that, I did the Juilliard pre-college program. It's like a weekend program out of conservatory. And did that throughout high school where I would go to Juilliard, to the city on Saturdays, do private lessons, have classes in music theory, chamber music.And that, that was my path for a while, to just go to conservatory for piano and study that, and be a full-time performing pianist ideally. Very, very different from what I do now, but, still very near and dear to me. A lot of my closest friends, I kind of made in that environment, very intense, but fun environment.So, I guess my first and most intense involvement growing up with music was definitely on the performing and on the creative. At the same time academically, I was really into math and I was on the math team, did math competitions in school. I ended up majoring in stats in college, taking a lot of math and stats classes, but at the same time, a lot of music classes, and from a very early stag, trying to think about where those two worlds intersected.So, because I was more like a performer initially, I was thinking, applying math to music theory. I think that's still a really interesting like application area. I guess also in spite of learning, studying piano for 10 to 15 years, I wasn't even aware of the scope of what the music industry involved in terms of the jobs that were possible, the new kinds of jobs that were emerging, until I would say 2013, 2014.That's when I had the opportunity just to explore, this career path, to do a two week, two to three weeks shadowing experience at Interscope. It was with their A&R team. In terms of like actual like tasks, I didn't do that much because it was a short amount of time, but just that experience opened my mind, even to things like, like real questions, like what is A&R?I didn't really know what that was before, being in the middle of it. And also at that time streaming had been around for a while, but I think that period of time was really when Spotify had just launched in the U S, and it's really starting to pick up; Apple music with launch just a year or two later.So, the whole conversation around like who the main players were in streaming was also changing pretty drastically at that time. So, timing also plays a huge role in my journey to where I got to now. So, it's kind of through that. I realized I was interested in maybe applying like my academic interests on the staff side to more of a data analyst, or data-facing role in the music industry, whether that's at a label streaming service, music startup, et cetera. So, did a handful of internships kind of in that world, did some academic research on the music business from a tech perspective.So, especially looking at music, startups, and I'm super randomly at a career fair that my friend dragged me to, I very serendipitously read into my first freelance gig. I happened to meet an editor at Forbes there, his name is Zach Greenberg. He runs the entertainment coverage at Forbes, and he just happened to be looking for more music and tech connection. Columnists for the entertainment section, writing.So, this whole journey writing was never in the plan. I liked writing on the side for fun. I like had a blog that I would update for free occasionally, but I knew nothing about freelance writing freelance journalism, let alone newsletters, that whole world.But yeah, like very fortunately I think just my interest and my experience aligned really well with this, random, but really great opportunity to write about music and tech, for Forbes. So, yeah, that was my junior year in college. Very fortunately I liked that was kind of my way of diving headfirst into this world of writing.And, but very quickly I realized that writing is. Probably like personally my favorite and also think generally a really powerful. outlet for, especially packing, sorry, unpacking a lot of really complicated issues in music and tech. Like I was noticing at the time, in terms of like deeper analysis about what was happening in the music and tech worlds, it was mostly just kind of like one off news bites and headlines, not so much kind of deeper breakdowns of like the trends that were happening. So I decided to make that kind of my beat, like more like deeper enough. Of everything under the music and tech umbrella. So that could either be that you're the biggest tech companies like Spotify or apple or the like, you know, latest emerging startups.I've, I've just like fell in love with the writing process, and I've stuck with it ever since. And yeah, I can talk more if that's of interest of kind of how I shifted from that, to what I do now, which is, less freelancing and now like running my own newsletter.Nathan: [00:06:46]Yeah, well, I think that's great. I didn't expect, stats to be in there, like in the music to writing transition. Like I knew about, I guess the beginning and the end of the arc. I didn't realize that math and stats and all that was, was in the middle. is there an element of that, but that's still.I don't know that, that you still use or is that sort of like, you know, that it was a phase of life, phase of college that you've, entirely moved on.Cherie: [00:07:17]I think in, in, in shockwave there definitely are, things that I've like learned are just like a more like quantitative mindset, definitely learning, not to take like a given piece of data at face value. even like, yeah, like very simple things, like understanding, be like correlations expected values, like in the context.Yeah, like understanding, Yeah, Anything from like streaming to ticketing data. it can't be super valuable. Yeah. I usually don't do kind of more like in depth, like hard coding, like data journalism, I've done a handful of those kinds of projects early on, on the side, I would say. Yeah.Most of what I do is, I guess like more like holistic, like business reporting, or like this is analysis, but, yeah, definitely just the mindset and the training.To, especially for like, a theoretical math proof. Like you might not necessarily connect that to the experience of writing an article, but just like the training that, that experience gives you to like really, have a sharp lens for like any loopholes in logic, for example, like, oh, this argument, like doesn't really make sense.Like why are they skipping all of these steps or, yeah, I, I find like, not just in music, but in a lot of like business writing. A lot of people will make, you know, like just unfounded claims about anything and, people will kind of accept it as truth. So just, just that training to like really, you know, dig deeper into the actual reality of what's happening quantitatively or qualitatively. I think that's really helped.Nathan: [00:08:46]Right. Yeah.That makes sense. I mean, all of those things, I ended up serving people so much. Like we have a team member, who runs all of our, he's an engineer, his name's mark who work in Configit runs all of our onboarding and, and, like build out those processes for like the first one.You dig into his story and he's like, got a degree in psychology and then he turns to marketing and then programming and all of this.And you're like, oh yeah, I can see how all of those things like affect how you show up at work and why you're so damn good at what you do, you know? But then you, like, you don't realize that he did not follow a traditional path. Like, you know, like college, computer science, and then now I'm a programmer. It's like this whole arc and it it makes for some really interesting viewpoints on the world. Like, you know, how you approach problems and all that. So I could see that showing up a lot in your writing.Cherie: [00:09:41]Thank you. Yeah, I'm glad. Yeah. I'm definitely glad that you pick up on that. I think, and this is something that I've definitely seen thrive in the world of, newsletters or like niche media generally, like B not being afraid to. I guess also not only focused on a specific beat, but also look outside of your beat for inspiration.Like I, loved diving into, and I think the music industry should do more of, you know, for example, studying lessons and takeaways from, the media world or from gaming or from film. Like there's so many opportunities for just like cross collaboration and mutual learning. that I think is, yeah, definitely like under.Reported or kind of under-covered in media currently. So yeah, definitely in large part because of my upbringing and like really embracing that interdisciplinary nature. Yeah. yeah, so I'm, I'm really glad to hear that. It's it's it's come out network.Nathan: [00:10:34]Yeah, well, maybe take us through, you know, so you're starting freelance writing, you know, contributing for Forbes. where does that go from there through to running Water and Music now?Cherie: [00:10:45]So after college, this is, Around 2017 and fall 2017. I was very fortunate. And this is also a piece of advice that I would give to people who are interested in freelancing is, whenever possible, try to have, a small number of like regular anchor clients, but like publications you write for.So. I was very fortunate, not only to have this, you know, ongoing Forbes gig, but also a billboard at the time was looking for more tech coverage. So I was able to write a lot of tech articles for them. I had it, at, sorry. I had a column for music business worldwide as well under the trade publication, based in the UK. And I did do kind of like one-off pitches for other music entertainment publishing. But I would say those first three were definitely like my anchor, clients. And fortunately I was able to sustain myself on that for around two years. yeah, like very fortunately it wasn't just like, you know, trying to just grasp, grasp at straws or anything.So yeah, it's pretty regular cadence of like it's freelanced, very specific, you know, industry facing tech coverage. At the same time, I did have, a newsletter that I started on the side. initially I use the platform review, which just got acquired by Twitter this year. and I wasn't planning on monetizing it.It was just a way. to aggregate my freelance work elsewhere. and this is actually a point where I was, I was inspired by my reporting on the music industry and, you know, talking with especially independent artists, and hearing over and over again, the importance of owning the kind of relationship you have with your audience or with your fans, which is harder to do on social media platforms.I guess, in my case, as a freelancer, I was ha I was getting access to these, Huge, you know, legacy institutional publications, audiences that they built over years, if not decades, but of course I didn't own that. the brand, the company owned that. So from an early stage, I did realize the importance of, owning, I guess, like my audience or having, at least some kind of direct outlet, to, you know, to my readers, to give them a direct channel to me as well.Even just like having that newsletter. Which, yeah, it was like a regular digest of my articles from elsewhere. was really interesting, like channel for sourcing. Like I definitely heard from people in the music industry who I would not have heard from like yeah. Who I'm not have heard from otherwise who like PR people would not have, I guess, like, served or like pitched to me otherwise.So, definitely, yeah. Grateful for that, but again was not really thinking about it, as a business at the time.Nathan: [00:13:20]Yeah.And growing that newsletter, were you able to have like the, in your byline go when you're writing for Forbes or billboard, were you able to have a link off to your news?Cherie: [00:13:31]So, I think. As of now it's still totally depends on the publication. So, with Forbes, you are able to customize your bio. Forbes has a lot of contributors also who do have full-time jobs elsewhere. So yeah, they're pretty flexible policy of yet like sharing links to their company or like their other ventures, with certain other publications, Possible or it's like, you have to go through a lot of like hurdles to even like customize your bio.Yeah. So it really does depend, with the exception of Forbes. I do think, other, sorry. Yeah. With the exception of forums, I think it's mostly like smaller publications or like publications with smaller teams that are actually yeah. More lenient with that. but yeah, so I did get a lot of traffic from, from Forbes.Nathan: [00:14:16]Yeah, that's good. I remember, I'm trying to think who it is. If it's, I want to say it's Greg Eisenberg, but it might be somebody else entirely. Cause I'm like attributing a random tweet that I read. He was basically talking about. You know, all this time is spent as a journalist writing for cure particular publication and, you know, like 50 million page views on his articles over five years or 10 years or whatever, and then going like, but I didn't have a newsletter, you know, I didn't have a way.And he referenced it. He was like, that is your pension, like as a journalist, you know, your retirement plan, your whatever else. The thing that you're building is like that audience that you're able to link off to. and I mean, that's kind of how it, like you weren't full time for any of these one, like any one publication, but you know, each thing that you wrote, you got paid for the article, and then you're also able to get a little bit more of an audience, whichCherie: [00:15:09]Oh yeah, for sure.Nathan: [00:15:10]Allowed you to go, go out on your own.Cherie: [00:15:12]Yes. Yes, definitely. Yeah. So yeah, for the few publications, exactly. Like forums that where I was able to kind of customize and push the newsletter, or I guess also,I guess, yeah, the other tipping point in terms of the transition to now running my own newsletter, was starting to treat this newsletter, not just as like an aggregation of other articles, but as a source of original analysis.Right.So I would say like, yeah, that also around 2017, I started treating the newsletter more seriously as a place where you could,Iguess yeah. As an Aboriginal, you know, primary source for a lot of, especially my more like futuristic or like weird ideas about music and tech that might not otherwise necessarily fit neatly within these other publications I was writing for.I definitely treated it as a sandbox.And I actually saw a lot more growth, than previously, once I started making that shift to like, taking like, spent like, I guess dedicating time to, yeah, treating the newsletter as the source of additional analysis. And so I kind of did that for, around like a year, year and a half.And it grew to. where there was an established, I wouldn't say community, but definitely like audience and readership. at that time of, you know, people who were interested enough in music and tech to like often to stay subscribed to these kinds of ideas, I was like, oh, maybe there is something here.Maybe I can try, you know? Yeah. I had like interviewed a lot of artists who, how to use Patrion and succeeded with it. and I hadn't actually seen a lot of other writers take advantage of the platform. So I was like, oh, maybe there's. Yeah place for like, I, this is a community that I would want also as someone who's really interested in and like passionate about these topics.So, February, 2019 was a month. I decided to, launch the Patrion page from there. It's still did take, a good part of a year, with that. And also like, I didn't want to like, get rid of all my freelance income come overnight. I didn't think that was a sound business decision. so I still. Yeah, kept that up for a good part of a year.Then th the timing is surreal, like a bit strange to think about, because it was, like February 20, 20, so like right before the pandemic, you know, change the whole world and just uprooted everything. when I was actually able to make the switch to. work on my newsletter full-time or like maybe equivalent of a full-time income from patron income.Bbut it's yeah, super fortunate to be in that position and yeah, it's grown thankfully a lot in the last year. I think as a people, especially the music industry have woken up to the importance of. Not just tech generally, but also being willing to experiment because there was like no standard in the pandemic.There's like no standard, no rule for like, what does, like, what, what are, would not work? Because like, everyone was just like, you know, the live music industry was obliterated. a lot of artists just like lost, you know, the vast majority of their income. and I think a lot of people that environment yeah, were much more open to.New kinds of solutions, especially in tech for just, you know, connecting with fans online, let alone earning an income. So yeah, very grateful to be tapping that position to like help guide people through, this chaos and, yeah. So I guess like a year fast forward a year later, I just brought on two, part-time people to help.So now I'm thinking about hiring that's a whole other, you know, question and learning curve that you of course have, have gone through as well. that, yeah, like kind of how to grow from just being like a solo newsletter operator to, you know, building a water brand where multiple people can contribute still figuring that out in real time.But, yeah, so that's kind of the next phase of modern music this year.Nathan: [00:18:59]I like it. That's fun really quick. Will you share the name, water, and music where that guy.Cherie: [00:19:06]Oh, yes, of course. So, yeah, initially, you know, on the surface, not related to like business at all, so maybe not the best name, but, but I like it. it comes from a 2015 interview between between Kendrick Lamar and Quincy Jones.It was on Hypebeast. I think the interview clip is still available.And at the very end, Quincy Jones says the last two things to leave. This planet will be Water and Music. And I was just like, killing time on the internet, like watching. I liked both of those. I like both of them as artists and as people. And I just was watching this and I heard that and just immediately clicked with me, like, you know, personally, that's, that's how I connect to music in terms of like the value it has in my life and the role it plays in my life.In hindsight there, if you really want to dig deep, there are a lot of, like similar or parallel, words, or like a similar vocabulary with Water Music, like waves and a flow. I've I've been like trying to make a list of those like, like puns related to Water Music. So yeah, it on many layers are a lot of similarities between the two.Yeah, and I just, I, I liked that concept. You know, always like centering music, as just something that so many people love around the world, it's been called a universal language for a reason. kind of always having that at the center, even of like conversations about the business side.Nathan: [00:20:34]Yeah, I like it. You get people who get the reference right away orCherie: [00:20:39]No, that's what you were wanting to know. I also think Quincy is only said this in. Two interviews that I've seen. So it's probably probably a good thing. Yeah.Nathan: [00:20:52]You're going to get them to say this a little bit more. Cause every time he says it, it'll give us a little brand boost.Cherie: [00:21:00]There we go. Yeah.Nathan: [00:21:02]Okay. So I'd love to to throw some numbers in there. So if we go back to, I guess it'd be, when you launched thePatriot on like how many subscribers did you have and then on, you know, on the free side of the email list and then like, what revenue did you get over the next, like 30 days?Cherie: [00:21:19]Oh, gosh, so 30. Okay. The first 30 days, was not that much at all. And I guess also for more context, so the Patrion page, in terms of how I've communicated, its value to people. Has also changed pretty significantly between like 2019 and also 2023 now. So I started in 2019. I was, yeah, still mostly a freelancer people subscribe to my newsletter because they wanted to connect to me the individual, not so much like Water and Music as a brand.So I launched the patriarchy page.The same way that I think a lot of, artists, other artists, or like writers creators do on Patrion, which was as, as a more altruistic way for people to support my work, if they wanted to. And then as, as part of that, they would get access to, you know, this more specific community.You know, there's a discord server integrated with the patron membership has a lot of, you know, other creators do on, on that. But yeah, but the framing was, you know, if you're able to, we really grateful if you could support my work, I'll like maybe write some exclusive, like articles, share some exclusive thoughts, for members only.And you can be part of this community. And so within 30 days, I, so the, the free tier at that time was, not more, it was around like 5,000, like 4,000, 5,000. So like not decent, but not. but so I still pretty small within the first 30 days. It was not that much at all. Cause I, I don't think I like marketed it well, because I guess that wasn't my goal necessarily.It was just like, you know, here's a channel that's available if you do want to and are able to support. So it must've been definitely on sub 100 people the first 30 days I say, so as far as conversion rates go, not very good. but yeah, again, like at the time I hadn't really like settled on. you know, Water Music on the standalone brand.I think it was just kind of like testing the waters, by the end of year one. and I, I also published a, like a free recap, of kind of my first year of Patriana on LinkedIn. which I think if you search it on LinkedIn with my name should be able to find it. but by year, end of year one, I think I had, 250 paying subscribers. or I guess paying members is a term that,Nathan: [00:23:42]And the price from there started at $3. and and like what were the different price points at the time? Cause now it's like $3, $10 and 15.Cherie: [00:23:51]So it was $3, which is the base parents just gave you base community access, $7, which is still like the main, definitely the most popular cheer today. It gives you access to. like exclusive articles. and also like now I do a lot of like research and gathering a lot of data. So access to kind of like research products, underWater Music.I, this process has been a bit delayed because of the pandemic, but I'm also writing a book on the side, about the concept of artists entrepreneurs. And so there's a $15 a year, $15 a month tier that also gives you access to. I guess like, like yeah, book research,or like drafting updates. I kind of think of that as a kind of book advance, on the side that's like crowdsourced and then, yeah, at the time I did have a tear, which I actually did.You don't have any more and I can like talk through my thinking about it. I had a $200 a month tier that, was basically a way to fund like hourly consultations is how I thought about it. other patriotic. Yeah. So people who subscribed, who joined that tier, could have an hour long call with me every month.If they wanted to and just talk about, it was a lot of like startup founders, also people in the music industry who just wanted to, yeah, just like get more of my thoughts directly. One-on-one on a specific music. so yeah, I did keep that tier, on for a good part of a year as Water and Music and like the value I think of why people subscribe to the Patrion page has shifted from like a more altruistic, and like very individual focused, like source of value, like I'm subscribing and I'm paying for an access to like Cherie specifically to, More like, and so I think this is like maybe not the most, like positive term, but I think it is like the right way to think about it.Like, self-serving on the part of the reader. Like people are now paying for Water Music. because they want to get smarter about music attack that I want to like learn more insights on music and tech. It's more for their own growth, as opposed to like more altruistic. oh, I guess the term I used in my recovery is utilitarian.Like it's a utilitarian, community driven, but still utilitarian kind of. No reason to pay. as that shift happened, having like a direct consultation tier, that was very much tied to me. it didn't really make sense. There was some kind of like clash with, kind of the branding and the ethos there, a Potter music.So I don't have that anymore, but now I do have, in place of that, a lot of higher tiers work groups of, group subscriptions and group memberships. So there are a handful of, companies in the music and tech worlds that have come on. Like discounted group memberships, which, which is really great.Great to have more people on board also definitely easier to handle from like an accounting perspective. So, yeah. but yeah, so now, like it's like now the tiers are from $3 a month. We're still the lowest one to, like a hundred, $120 a month. But those are for larger groups of people.Nathan: [00:27:06]Yeah, I like it.And so then, like how many subscribers do you have on the newsletter now?Cherie: [00:27:11]So, I guess as of recording this, I haven't, published the free tier in a while. I'm really focused on, like really honing the paid member experience. Yeah. So there are, around 1600 paying members. on, through the patron membership right now, the vast majority of them are also in discord server, but not all of them.And yeah, they're all, I think that also represents the kind of pages under size as well. The free tier right now. as of the last time that I sent out an email, it went out to 12,000 people.I do want, I am going to revamp it and relaunch it this year. but yeah, I guess I think the paid tier is probably the most.Accurate or reliable, kind of signal of how big the community is just based onNathan: [00:28:01]Yeah.Cherie: [00:28:01]Of activities right now.Yeah.Nathan: [00:28:03]Yeah, that makes sense. And we had done like you and I met from, when converting acquired fan bridge. And then I can't, and we did a live to an end to discord server, which was really fun because there's just a ton of people really engaged and.Nathan: [00:28:19]When it comes to newsletters and all that school pay attention to like the total account.And they're like, oh, you know, 2000 is bigger than 1000. And you know, we like count up from there, but we don't ever think about, like, let's say you were doing a piano performance in front of 1600 people. Like that is like, that fills a really good size, you know?Cherie: [00:28:41]Yeah.Nathan: [00:28:43]And so people are like, oh, like I only have a thousand people on my list.Or, or even if someone says, like I only have 10,000 people on my list. I'm like, that's like a third of a football stadium.Cherie: [00:28:53]That's a really good number. Yeah.Nathan: [00:28:56]That's a lot of people. So I love that you have the, the smaller paid group that you're especially investing in.But I'm curious about is why you chose that model, instead of saying another model of, monetization say like, Courses or, or books or like one time sale productsCherie: [00:29:15]Hm.Nathan: [00:29:16]Or even like sponsorships, you know?Right. Did you explore other models before settling on membership?Cherie: [00:29:24]Interesting question. I think at the time I, settled on membership just because that I think was the best. Model for also, yeah, I guess in the immediate context of launching the Patriot on page for people who wanted to support a writer or creator directly, I think having that like were regular, I was also thinking about, you know, as opposed to how freelance writing normally works and how writers normally get checks, like having a more, much more regular, predictable source of income.I don't think like that about just the subscription slash membership model in general.Cause why would that, I have seen that. Again, this is not like a music specific issue, but, a lot of the biggest like trade publications, there are probably certain things that they can or cannot write about because of who their biggest advertisers are.I think it's definitely, you know, common knowledge and it's, it's like a tricky situation, especially with like trade publications, I think, across business. And I just didn't want to get into that, like situation did that conflict of interest. I decided to, you know, like, like just keep everything like ad-free for as long as I can, the one, area where I probably would want to bring in a sponsor in the future, is for in-person events.I think it makes a ton of sense to have a sponsor either like hosted at their office or, like pay for drinks, food catering, et cetera. So I think, yeah, that totally makes sense. So I probably will look more into that in the future, but, yeah, as of right now, I was just looking for kind of the.Simplest easiest to understand easiest, to handle like regular predictable sources of revenue and the monthly subscription slash membership model made the most.Nathan: [00:31:06]Yeah, that makes a lot of sense.I'm curious as you've been writing about tech and music and intersection yeah. Those worlds. What are some of those interesting things that you think are happening right now where you're just like, you know, it's the sort of thing that you're out at, at, during your happy hour with your friends.And they're like, okay, you talked about this a lot. And you're like, no, but let me tell you more about that.Cherie: [00:31:26]This actually, I went, as of recording this, I went to, my first. Industry like dinner slash drinks event is literally a year and a half.Yesterday in New York it was very like jarring to like be in that environment. But by far and no surprise, like the top, the most popular topic of a night was crypto.And like the whole hype around NFTs, like where our music NFC is gonna go, are they useless? Like what is actually their purpose in the first place? So the world. Music NFTs and encrypto is particularly interesting to me right now because the music . Industry has been through this wave of hype before. I remember the very first industry conference I went to, personally was also the first time I even learned about what blockchain was.This was back in 2015. I mean even earlier stages. and it was a blockchain one-on-one panel and, and it ended up being a shouting match essentially between, this like representative from like very old school music industry, like from a performing rights organization, didn't want to share any data, very skeptical about blockchain and, a startup founder who was essentially trying to disrupt that person's company at that like really set the tone.In like a, in a maybe, you know, net negative way for just to how the music industry responded to blockchain, how they saw it as a threat. Unfortunately, this is a pattern, throughout, you know, the history of music, especially you look back at piracy, like seeing new tech as a threat, as opposed to, you know, adapting more to it and try to add value to it and then benefiting from it as a result.Yeah. The music industry has historically struggled with that, but I like about the. More recent wave of hype, even though of course. Yeah. There's like tons of money being thrown around for, you know, who knows why around these, you know, digital collectible meme, you know, you, you, you name it these NFTs, is that there's like less focus on how do we get these, you know, very, very large corporations, a lot of bureaucracy to agree, to share their data for this blockchain application to.We don't need them. We'll just, you know, start making money ourselves and like create entirely new kinds of markets and economies around art, music, creativity, et cetera. I personally am like much more excited by that. And I do think they have like bigger music companies are seeing that and being like, it's probably not a good idea now to like stop this activity, but we do have to think about where our role, like what our role is in this ecosystem and how we can add value to that.So, yeah, that's definitely like top, top of mind for me currently. something that is, will be really interesting to watch, especially in the next couple of months is how, what role, if at all, technology will play in the return to in-person life. probably another one of the big, like music tech, trends or shifts in the last year was, the rise of live streaming.And just, you know, the fact that Twitch, for example, now has a dedicated, you know, music team that's really flushed out and a whole separate music category, on their page that, I don't even know if that would have been feasible, you know, where it not for just the circumstances of the pandemic.A lot of artists were just, you know, not just performing shows online, but also engaging with, bands online through, through live streaming. and yeah, it'd be interesting to see, one like yo brother, the con, whether the concept of a live stream concert, will still be sustainable as like a standalone business model.There've been so many, like startups sounded that, in my opinion, essentially all offer the same service. I could be wrong, but, basically. Aloud bass ticketing, you know, bass like Twitch style interactive, live chat for a like, I guess for a performance that you watched through a screen. I think a lot of people would agree that it's not as compelling.As you know, being in a venue in person, you know, being surrounded, you know, shoulder to shoulder by all these people who are all super passionate and excited to see this artist perform on stage. I, yeah, I, I personally am like much more excited about the line. That said, I do understand the importance of accessibility, and like, you know, making concerts more available, especially to people where it just might not be feasible for artists to tour there.So, that's like one thing that they watching out for is how, you know, just this, unprecedented investment in live streaming, over the last year, how, if at all, that will carry over, to, you know, in-person touring, which a lot of artists, promoters, venues, et cetera, are like preparing for. Right.Especially as cities are reopening. hopefully I hopefully all that investment will not have been for nothing. but, but we'll see.Nathan: [00:36:14]Well, yeah, that's what I mean, what we're seeing just on the ConvertKit side, pushing into music. And like we were one of those, those, companies that made the pivots related to the pandemic where like we took our entire. Budget. And since events were no more and we started running what we called ConvertKit creator sessions, you know, like booking these artists to do, highly produced at home performances and like storytelling and all of that.And like, none of that would have happened if it wasn't for the pandemic. Cause the artists wouldn't have had the time to do it. They wouldn't have.Sure I'll be hired for this. They're like, no, I have like thousands of people in a, you know, in a concert hall, but I need to go perform for, so a lot of that changes, but then, yeah, I'm curious what, like what we'll stick around, you know, it's, it's, sort of like the Clubhouse,Cherie: [00:37:02]Yeah, yeah,Nathan: [00:37:03]Rises like crazy, cause everyone's like, I have nothing to do.Like it's 10:00 PM. The kids are in bed. I've watched everything. There is on Netflix.Who's having a conversation about the future of the music industry on Clubhouse. LikeCherie: [00:37:16]Yeah, exactly.Nathan: [00:37:18]Like I'm in, you know, from 10:00 PM to 2:00 AM, like. Sure. and then now, like if you would tune into some of those sessions, there's nobody in them. Right. Because we're all at happy hours, we're, you know, like flying outside if we're, you know, doing any of that. And so it's, it makes me curious what of these things.There's so much that changed over the last 14 months and what's going to stick around, you know, and then, and what's going to revert. do you have any take on which things you put in?Cherie: [00:37:50]So yeah, just thinking about it this week, because Spotify, just like launched their own Clubhouse competitor. they, I guess they'd acquired locker room slash Betty labs, which was kind of a, they're developing a niche version of Clubhouse, more focused on sports. Yeah. Spotify, bottom relaunched, a Spotify Green Room this week.And I think so. Okay. One, one really interesting shift that I have seen Clubhouse make. I don't think we'll make it easier for them in terms of like surviving as a sustainable platform is that they seem to be shifting their branding from being an audio driven social network where, you know, you can lock on a Clubhouse and, you know, meet all these people from all over the world who have similar interests who otherwise would not have met on Twitter or Facebook.Like that was a draw to me early on from that to like a very, like programmed top-down. I think if it's just like a live radio network. So if you think about how they have a whole like, actually both Clubhouse and Spotify and, probably some other companies in your future, they have these creator funds.So they're funding. These shows that are going to be happening, you know, programs on a regular basis on the app, on Clubhouse. Even just like tiny features, like the ability to, type in a text chat in real time during a conversation and Clubhouse still doesn't have that. And so it also is very, it's a very dramatic difference.Like you're either, on the Clubhouse stage and you're, you know, like leading and you're interacting or you're company, the passive there's no, like in between. And I think a lot of the, if you look at like Instagram lives or like Twitch, sessions, Twitch chats, a lot of the entertainment or like social communal value is in that kind of middle ground of interaction.Like being able to even like react with an emoji, let alone, you know, like type in a text chat or request, you know, like ask a certain question in text form. So, and Spotify does have like the kind of text feature that Spotify greenroom. So, yeah, so I, I am like noticing this, this shift towards, yeah, like funding, more formal shows focused on developing IP.I feel like the companies. We'll succeed the most at that are companies like Spotify that already have that IP. So if you like open the greenroom app, I opened it yesterday when it first launched. And of course at the top of my feed was the ringer, which Spotify owns. and they were, you know, recording their like NBA podcasts with like bill Simmons was a guest briefly.So, you know, of course like Spotify now has that whole, I guess has like completely verticalized. Podcasting like every step of podcasting within its own company. So totally sense that they'll use Grievant to kind of promote those shows. I do think so. Twitter spaces, I think is. Like has it interesting with different territory?I think they have a vision. That's more about, holding audio rooms within specific communities. Like I know they're working on building like a Facebook groups, competitor, like on, on their own platform. So you can like, host a.Twitter spaces chat only for people who follow a certain topic like VC.I think that makes a ton of sense discord, to their credit. They've had voice chat within like closed communities for several years. and now they, but they also have like a more, you know, properly stage like Clubhouse clone feature now. so it's just a matter of like other tech companies catching up. So, but for, I guess, for those to like sum all this up, and those specific models of like, I guess social audio as a, communal feature, like a way to connect with other people that is very, it's very, very hard to compete. I think with, these bigger social platforms that already own those social graphs, like try to create a whole new social graph through audio is, is really difficult.I think Clubhouse like really captured lightning in a bottle, like throughout last year and did do that for some people, but not.Yeah, all these other incumbent companies coming in, it's really hard to compete with that. And then for like the, the live radio podcast network model definitely companies that own,I, I guess Spotify is, is in a unique position because they both own IP. And one of the biggest, you know, streaming platforms in the world, for, for audio, at least. So they'll probably be the leader in that, but, Amazon now owns a podcast company they own Wondery. So it's also like only a matter of time, I think before. other like other companies, other streaming services come in and compete for that model.So that's kind of like the two areas that, that I'm seeing like fragmenting right now.Nathan: [00:42:34]Yeah.It's fascinating. The amount of money that is coming to play in the space, you know, even.I think you see examples of this in acquisitions when like Spotify acquired Joe Rogan's content, you know, acquired his show and, or I guess just exclusive rights to his show is all day quiet, but their stock price went up by so much just off of that announcement that it like way more than paid for, you know, so they were like, that was free.And so, you know, from a grassroots perspective, there's not really. Because there's so much money being thrown around that. Like, I don't know that you can compete with these other platforms. Cause like Spotify is going to say, this is our platform. Oh yeah. And we're already going to funnel everything that we have in here, you know?And so that, that's just fascinating to me. Another thing on the Spotify side that I onlyrecently learned, actually from talking to people at Spotify. In their business model in hindsight, this makes perfect sense.But in their business model for music, they pay out substantial fees to the artists, all of that, right?There's all kinds of licensing who owns the masters, who owns that individual recording, who wrote the song, oh, you like that? You know, the little bit of money for every stream gets parceled out so many different directions and it can be very company.Cherie: [00:43:59]Hmm.Nathan: [00:44:00]And in podcasting, it's very simple, you know, in fact, all these odd casters, like a podcast stream, like someone who's listening to this episode on Spotify right now is worth just as much as Spotify as like a song stream,Cherie: [00:44:15]Hmm.Nathan: [00:44:16]Have your attention.They have you.Cherie: [00:44:18]If anything it's worth more because, I guess in, yeah, if you're listening to music then, I'm actually, I'm not sure about like the actual fine print, but yeah. Listen, like they have to pay exactly. Except like 70% of their revenue,Nathan: [00:44:35]Right?Cherie: [00:44:36]Music to like rights holders. Whereas like podcasting is like a whole separate pool. Yeah,Nathan: [00:44:40]Yeah. And for, for better or worse as a podcaster, we're not, we're not going like, Hey, where's my car.Cherie: [00:44:47]Mm,Nathan: [00:44:48]You know, cause we're like the expectations, like you don't get a cut, you know, you monetize through sponsorships through your other thing. And so Spotify sitting back like, yeah, I know you, of course you don't get a kid.No one gets to, you know, when they're over here and like going,Cherie: [00:45:00]Yeah,Nathan: [00:45:01]A way better business.Cherie: [00:45:02]I think the, yeah. It's oh gosh, a whole other issue. So yeah, I do think in that. Podcasters are going through an almost like worse version of what, independent artists have gone through in terms of their critique of Spotify and like lack of, leverage and yet kind of like lack of this sense of they are also benefiting from the growth and, you know, Billy dollar valuations of, Spotify as a company that said, I, I do think kind of on the flip side pod-casters right now, could be a blueprint for artists in the future in terms of like Spotify, for example, and also apple they're investing in a lot of like direct to podcaster or direct to podcast monetization models like apple, like they both are working on pocket subscriptions, apple just launched their, you know, pockets.Like show level subscription model, this month, and a lot of people in the music industry have been like, what are their biggest critiques of Spotify from the artist perspective? Is that it really there's like few, if, any ways for the artists to be able to connect, to communicate with fans like that is, not the purpose of Spotify, the purposes to just make it convenient, to access all these millions of tracks, make it really easy to discover artists, but not really.Strengthen and maximize the value of the artist's fan connection. and some people also joked, and like the Water Music server. Oh, like what's stopping and artists from. Just releasing their songs as a paid podcast. And like maybe making more royalties from that probably probably they'll run into like, if they own all their IP, they own all their copyrights. They could pull that off. If you don't of course, like probably brought it to some kind of licensing issue, but, I'm glad those conversations are happening.You know, just the, yeah, the model of getting paid, an average of just a fraction of a penny per stream. Isn't the only way, like, look at these other creators on the same platform that we rely on every day.They're now able to make, an income directly from their listeners and supporters. Like why shouldn't there be, that same option for, for musicians, for artists. So, I, I think that, yeah. That awareness of different, you know, models, business models for like on the artist level around streaming. And they've been really good, but yeah, to your point, for, for Spotify, it's podcasts are just an easy way to kind of circumvent licensing and, really, I think they are trying to become the major label equivalent in podcasting and how aggressive they are about acquiring IP.Just because it doesn't exist, maybe it's harder for them to create these like direct to artist subscription features, for example, And music because they have these relationships with the existing major labels and they can't really like tarnish that if they want to keep music on their platform.So definitely lots of, lots of layers there.Yeah.Nathan: [00:47:59]Yeah. And it's fascinating. We'll see a lot more, you know, like the Joe Rogan deal or the ringer or those sorts of things really stood out.But now like just the other day they announced the call me daddy podcast w was acquired.Yeah,Cherie: [00:48:14]The deal. Yeah.Nathan: [00:48:16]That's amazing.There are startups that have raised crazy amounts of funding that don't sell for $60 million. Yeah, so that, that, is fascinating. Let's, let's bring this conversation to thenewsletter side of things, because in, we have a lot of the same dynamics happening, or like same tensions happening in newsletters between large publications and solo newsletter, creators, and, and all of that.And like you're as much in the middle of that world as you are the music side of it.So what are you seeing? And what's your take on it?Cherie: [00:48:48]Yeah, I, oh, gosh. Yeah. I think about this all the time. I think there are a lot of parallels yeah. Between, I guess, thinking also on the, so yeah, sorry to backtrack. So there are multiple layers. You could look at this. a lot of like media companies and music companies face similar, challenges with, tech and social media platforms.For example, like the, the relationship between, like media companies and faces. it's quite similar to the relationship between like labels and Spotify in terms of that tension of you know, who has more power, this, this struggle always with like, not be able to control the context in which, you know, you, I guess your work is delivered fed to potential readers or potential like audience member.The fact that Spotify is also even now, you know, creating a, an advertising product where artists and labels have to pay to reach certain fans that is literally a copycat of, you know, these existing social advertising platforms.So lots of parallels on that level, on the individual creator in this case like artists or writer level, actually think in some ways, writers, the, the individual writer situation is even worse than the music.Because I, so even with like the recent, you know, newsletter, boom, as a freelance writer for income, I feel like you do. Immediately rely a lot more on these by-lines of bigger publications to like, make a name for yourself, let alone earn income. There's just by nature of the like freelance economy.It's, it's really, really hard to, you know, build a newsletter from the ground up. If you don't already have like access to those bigger audiences. Somehow I think that is a reality of, of running a newsletter, especially from scratch. And there is a whole wave now of, like freelancers, actually very similar music, like freelance writers, try to unionize like collectivize around, you know, also asking for a better terms, in freelance contracts.But like a lot of the times. Yeah. So not only do you, like a lot of writers rely on these bigger, like brand names to, earn income, but depending on the publication, you, You might not, especially if it's a bigger one, you probably don't own your own IP. Like you're spending hours and hours doing these interviews, writing these articles, but the, but the publication ultimately owns them.I think is the Washington post, is like in the middle of the controversy this week. as it recording because they are like making it a lot more difficult for writers to even like talk to, like an agent, a talent agent, if they want to like write a book. So like, I guess that's more in the case of full-time staff, but it does translate to freelance contracts, like, you know, the right to use, this article you published in like a book they might write later on. So lots of, yeah. Parallel issues or like leverage around like IP ownership. and yes.So I do think now with, with newsletters, I am surprised that there aren't more musicians who, like are investing heavily in newsletters in a capacity. That is not just like marketing. So like if you subscribe to exactly. Like if you subscribe to especially more on the label level, like a universal music groups, like newsletters, it's just pure marketing. There's no sense of it being like personal, not even like deeper copy. It's like let's just images and links to, you know, stream us on Spotify.Maybe it's because like, not all artists are like comfortable with. Crafting and like writing these more long form, like text experiences, which, maybe that makes sense. but yeah, so, so now I do think in terms of like the newsletter academy of, I guess I'm thinking of like sub stack being the prime example of these, like, you know, individuals stand out personalities, building their own newsletter brands.Writers are definitely like leading the way in terms of that, like direct to bat. You know, or direct to reader direct to supporter, kind of like channels and income than the music industry is right now. but yeah, like historically there've been a lot of parallels in terms of issues that, that both like creators of both worlds have faced.Nathan: [00:53:13]It's interesting what you're talking about. Cause you're, you're absolutely right. That not very many artists. Personal like behind the scenes, get to know me sort of approach. A lot of small artists will do that. People who are up and coming and getting established, think about artists that are on like convergence platform that have been on for awhile, even like Tim McGraw, like he's been on our platform for quite a bit, and it's still a bit of a push to get them to do more storytelling and less marketing, you know?To make that distinction because they're like, oh, here's a single that's coming out. One thing that they have done is like more behind the scenes video and things like that.And so we, as part of the reason we've built into ConvertKit like native video integrations where you can play it directly in the, by the video drip email, because like talking just with Tim's team, for example, They'll be sitting down to film something big and then they'll be able to get them to film for like five minutes talking directly to fans, you know?And that's like, okay, we're already here. We've got a studio set up. Like, yeah,I'll record something for the newsletter. The example that I love to see more of is like, oh, Schwartzenegger runs a ConvertKit newsletter and hit, this is so good. It's like all the behind the scenes and the stories and like answering fan questions.Why, I dunno, what would it take to get Dereck to do somethingCherie: [00:54:36]Yeah, yeah,Nathan: [00:54:38]It would be amazing.Cherie: [00:54:39]Yeah,Nathan: [00:54:39]Be phenomenal. So, but that, that pivot hasn't happened in music yet.Cherie: [00:54:45]Yes, I guess you mentioned Kendrick specifically. I think he's a great example of an artist who is so revered and respected and it's just like so talented. and like everything he does, but is also very private, like aside from album releases, he will like rarely do interviews. you're very lucky that you can just get a handful and yeah, so this is on social media. Instagram, YouTube just very like quiet most of the time. and that works for him.I do think. Yeah, it is important for artists or musicians generally to like not let the tech Dick, I guess not let tech tell you what to do. Like.Only invest in yeah. Channels that you're comfortable with that align with like what you're really good at.Yeah. Especially with, I guess like text-based storytelling or more personal storytelling, like newsletters are great, but if you're like not ready to do that, that's fine. you know, you don't have to, so, yeah, I think it's, there, there is a bigger, I guess, trend to APAC in music as well of, This expectation among a lot of fans that artists are almost like a friend. I think this is the, like the, impact of social media also extends to like influencer culture. Like, oh, I'm following this influencer on Instagram. I, I saw what she had for breakfast. So clearly I've, you know, in her circle and like, I might as well be his, her, their, you know, their, their friend, and that like requires a lot of openness and vulnerability.That means. Yeah, I think certainly not all people let alone, not all artists are comfortable with. but yeah, I'll say like the slow, steady rise up these letters. It'll be interesting to see how it like meshes with that trend of just expecting artists to be a lot more vulnerable and open live streaming.Certainly. I think like fits into this category as well.Nathan: [00:56:32]Yeah, I think so. I, I mean the trend of only continue. So, and then like, as that's been established, many times over email is not dead. Newsletters are on quiet, quite a ride.Maybe bringing it back to, you know, to Water & Music and everything that you're doing.What are you looking to do next? as far as maybe the next milestones for Water and Music.And then how you think about growing to get to those? Like, what are the things that you're doing to grow the audience or grow the revenue?Cherie: [00:57:00]So yeah. Next steps. There are a lot of, yeah. As different moving parts. So, I guess earlier I really briefly mentioned events. I think that will be really important. I guess after the pandemic kind of dies down and conferences come back, for example, as like an individual freelance writer conferences, where, by far like one of the most effective, just like marketing, audience, building networking tools, especially meeting people, in the music industry specifically who, who, yeah, I would not have met otherwise kind of through more formal, like PR interactions or interviews.So, definitely wanna invest more in that, especially around those kind of like industry conferences that happen every year. A separate new Water Music website is in development. that will definitely be a milestone in terms of being able to have much more control over the reader journey. Like the reader experience, making articles like I've published, I think over 150, like articles slash posts on the Patreon page at this point, but the search functions on Patreon are not the best.Very open about that. So definitely want to, yeah. The website would really help out with that. So that that'll be a big milestone, definitely like hiring is like something I'm also like figuring out in real time in terms of what's the. Like combination of people to bring on. So right now I would say the three pillars of a Water Music does, is like editorial, like long form editorial analysis.Research, very data, heavy research, and then, community in terms of your discord server and our Hangouts. So, in terms of like hiring, bringing on more people to help like manage all those three different parts that like work together, in a really, and so it works good in, in, in a really complimentary way.That'd be a big priority for, this year as well. yeah, I guess like the only other thing that comes to mind. And I don't, I haven't like figured out how to like formalize this or structure this. but going back to this notion of interdisciplinary, thinking about the future of music and about energy.I do think, you know, we were just talking about, Clubhouse and Spotify Greenroom, and podcasts. A lot of people might think of that as a podcast story, but it absolutely is a music story as well, because it could, you know, like Spotify pushed that feature like a new app to artists. And I think the music industry could use those kinds of features in really interesting ways.So that's one example like music and podcasts conversion. Music and gaming. of course I think are, are converging a lot more, especially looking at the last year. So you know how to build and expand editorial coverage in a way that reflects that. that'd probably be into more in the form of like hiring more people who are able to like, who are experts, not experts, but are like fluent in like multiple areas of entertainment and how they merge together.Very like specific kind of, I guess niche, view on, on business, but definitely something I wanted to like take more seriously in the future.Nathan: [01:00:06]Yeah.Yep. That makes a lot of sense. Well, I'm excited to continue to follow everything you write about the industry and all of that. And for anyone else who wants to do the same, where should they go to follow you online and subscribe to the newsletter?Cherie: [01:00:20]So definitely the best way to learn about what, Water Music and all the different parts of membership is just to go straight to our Patreon page. it's patreon.com/WaterandMusic, and all spelled out. I'm on Twitter @cheriehu42.You can also find the Water Music Twitter (@water_and_music) in my bio also. So you can follow, the membership slash newsletter there. And yeah, hopefully you can, hopefully those of you who are listening, some of you can join the Patreon page and you can find me in our Discord server as well.Nathan: [01:00:56]Sounds good. Well, thanks for joining and, and, we'll talk soon.Cherie: [01:01:00]Yeah. Yeah. Sounds good. Thank you.

Dan, Ken, and Rob are back to talk about Top Secret. Dan gives the boys an impulsive question, which ties the whole show together. Sit back and enjoy the boys make their jokes and use most of the jokes from the movie, well... because they're funnier than we are. Next up, Rob chose Commando starring Schwartzenegger and Milano.

As many of you have undoubtedly heard just last week there was a failed attempt at an insurrection by white supremacists at the Capitol in the United States. This call to arms was led by outgoing US president and disgrace of a human being Donald Trump who has spent the last four years reinventing the notion of what a piece of shit is. Famed Republican (lite) and our childhood hero Arnold Schwarzenegger (Schwartzy) decided to weigh in on the issue releasing a well produced and compelling rebuke that harkens back to a "simpler" time when deep partisanship could be put away in the service of a common good. The video's message, like Schwartzy himself, comes off as fairly idealistic and naive, but provokes a stimulating conversation that ranges from American politics to attempts at deeper sociological themes with the brothers. And allows them to get more political within the framework of the show's theme!A more freeform discussion from the usual format of the show. Please involve yourselves in BLM initiatives. Here are some links to resources to help you get started: https://docs.google.com/document/d/1loo_jm5t2jiMDVQOccuFMaP6G1UYyeGLkxwcCDIIwLY/edit?fbclid=IwAR3IeY2btoDZSjdh8QKRg7mEMGV1uGztTcXWTM2aNN5TUdG-of11gO2NW0ohttps://medium.com/equality-includes-you/what-white-people-can-do-for-racial-justice-f2d18b0e0234Stay safe and indoors friends of the show!Tell a fellow movie fan.Follow us on Instagram and Facebook @thirstyformorepresentsand @morethirsty on TwitterEmail us at schwartzythepodcast@gmail.com

Mark & Jedi crush the October Celebrity Birthday Game *PLUS* Mark's follow of @katherineschwarzenegger & her mom @mariashriver in a nice moment; stories of @parishilton #thatshot #ppc

On today's check-in, we talk fascism, conspiracies, aliens, and Schwartzenegger!

We delve into the career of renaissance man Kenny Omega. He drowns a man, fights a child, glues several dozen mousetraps to a board, and travels through time to quote Schwartzenegger in flawless Japanese. He is now Evan's favorite wrestler.

On this Bonus episode, the panel discusses the return of Arnold Schwartzengger, Linda Hamilton and James Cameron to the "Terminator" franchise with the new trailer of "Terminator - Dark Fate". Chris M. gives us his insight also from attending the Dark Fate San Diego Comic Con panel.

This week, the boys go over some of the best stuff from DragonCon 2019. Why was a Fed-Ex cardboard sign such a big deal? Did famous rappers REALLY dress up and attend DragonCon 2019 in cosplay (largely unnoticed)? And in other news, Terminator and Rambo sequels come out this year - and a Joker movie. Are we back in the 80's? All that and more in this week's Dragon Con Survival Guide!

The bros discuss the feminist merits of Red Sonja from a 2019 perspective while also covering the ridiculous plot and outrageous puppets.Stay safe and indoors friends of the show!Tell a fellow Schwartzy fan.Follow us on Instagram and Facebook @thirstyformorepresentsand @morethirsty on TwitterEmail us at schwartzythepodcast@gmail.com

Find out what really happened this year, behind the scenes of the 10x growth con. On today’s episode Russell gives a summary of all the things that occurred day two of the 10x Growth Con Event. Here are some of the crazy things that happened: Hear what Garrett White had to say about Russell’s calling, that had everyone listening in tears. Find out how Russell was still able to give an amazing presentation despite an alarm blaring, and people doing the wave. And find out what prevented people from actually being able to buy Russell’s product at the end of the event. So listen here to see all that went wrong and right at the second day of 10x Growth Con. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Yesterday I gave you guys behind the scenes of day number one of the 10x Growth Con, convention, event, what happened, how I did on sales, and hopefully you enjoyed kind of hearing behind the scenes of it. Now I’m going to take you guys to day number two because I had a chance to speak two days at this event. So I’m going to walk you guys behind the scenes of what happened there later on how my second presentation did, and share a bunch of other cool stuff with you as well. Alright, so I woke up day number two and once again I was nervous. So I woke up, got on my slides and start working on my slides and getting them fixed for this new presentation that I’ve never done before. I’m stressing out thinking, how in the world am I going to do this presentation? There’s an echo, nobody can hear me. And I did my best and got everything ready and then I headed over to the venue. When I got to the venue I saw Dave Woodward and Dave had been helping a ton. Dave is just amazing, an amazing human, one of the hardest workers you will ever meet and just someone who’s amazing at getting stuff done. So Grant and his team was pulling on Dave like, “What should we do? How do we fix this?” So they went and got pipe and drape and wrapped the whole upper concourse of the event, hoping to block sound. They opened up the top of the dome, because after Grant parachuted in they closed it, and it was super humid and hot inside. In fact, I was on stage just pouring sweat off my face because it was so humid. We had captured all the humidity. So they broke it back open, just like 10% open, just so some of the echo could get out. The changed the microphones, they removed some microphones, did a bunch of things to try to clean up the sound, and it was better. Still was not amazing, but it was better. So I got there and one of the things they said, “Russell, you can’t speak as fast as you do. When you speak this fast, everything bounces off the walls. If you’re going to do this presentation you have speak in sound bites. You say something it hits the wall and comes back, you say the next thing, it hits something and comes back. Everything’s got to be spoken in sound bites.” I was like, “Oh crap, I have a big, like a 200 slide presentation. I can’t do that in 90 minutes with that.” So I went in and deleted probably 50 slides to, in fact, some of my favorite parts. Someday I’m going to do this presentation and I want you guys to see it, because I literally do the presentation and in the presentation I show you what I did to do the presentation. It’s so cool. But I had to delete all that because it just wasn’t going to, I couldn’t get it all fitted in there, so I deleted a bunch of stuff. And then one of the big ideas I had for this presentation, I was going to bring other speakers onstage, people who have gone through our training, and let them go on stage and just tell their stories, which I was really excited for. So my second presentation was called 10x Secrets Mastery, and then it was how they could learn how to speak from stage. And I was really excited for this because at the last 10x I had 3.2 million, this one we had just done 2 million the day before. I was going to show them, “Look, how to make a million dollars, or 2 million. How to sell to the masses.” Like most of the people in the room were salesmen, I’m like, “Selling one on one is one thing, but selling one on many is a completely different skill set you have to learn and master, and I want to show you guys how to do this.” So we did when we created this presentation. So what happened, this is really cool. I think all of us were kind of feeling a little bummed out and sad from the day before because we hadn’t hit our goals. So we kind of licked our wounds and all the people who we were going to bring onstage, I had them meet me in the greenroom to kind of go over the presentation so I could show them what was going to happen and we could talk about it. So I brought them in and I showed them my presentation. Now a couple of the highlights of the presentation, I found footage of the very first time I ever spoke onstage, and it was so bad. So I showed them those clips. And I started walking through the presentation, and in the presentation I take two big jabs at Gary Vaynerchuk, which was really fun because Gary called me out on a podcast recently, so I thought, as long as I have the mic and I’m standing in front of 35,000 people, I should definitely make fun of Gary Vaynerchuk, so I did and it was amazing. It was cool because I talked about, there is two ways to become a speaker. Number one is to become famous and get paid to speak. I show how people like Tony Robbins, Schwartzenegger, Oprah, Bill Clinton, Ellen, Richard Branson, Cuban how much they charge for a keynote, which is like $200,000-ish or something. I was like, if you add all those up it’s 1.4 million to get all those guys to be your public speakers. But I was like, at 10x last year I sold 3.2 million, my take home was 1.6 million. So I was like, you can either become famous and make 200,000 grand, or learn how to sell from stage and make way more. And then I showed this picture of me and Gary Vaynerchuk sitting there and I said, “Look, there’s too paths and Gary chose a different one than me. Gary wants to become famous. Gary charges $105,000 for a speech.” And then I showed a slide where I was like, I made 3.2 million dollars in 90 minutes and then I went home to be with my kids and my family. And then I said, “Do you know how many keynotes Gary would have to give to be able to make what I did in 90 minutes. He’d have to give 22. That’s one a week, that’s 22 weeks.” And then I said, I showed a picture of him looking super tired. I said, “You could go and you could hustle and be tired if you want to become famous. Or you could just learn how to sell and make the same amount in one presentation.” And that was jab number one. And I made another jab later on, but it was fun. So for those who love Gary, sorry. But he talked trash about me, so I got my, I got the last word, which was amazing. People were laughing super hard, which was great. Anyway, then I went down and I showed them where they’re going to come in. So some of the people that were coming in to do parts of the presentation, the first one was Garrett J. White, he came in and he was going to talk about his results taking this framework. Then we had Brad Give and his partner Ryan Lee, who they’ve done, they basically used to sell financial services across a kitchen table, and then they took this methodology of selling to the masses and had a webinar pitch and they had 1200 people on a webinar last week, and now they actually just passed Two Comma Club X. They made over 10 million dollars on one of their funnels, which was amazing. Then I had Jaime Cross, who is using the same presentation to sell soap and her oils and things like that. And I had Stacy and Paul Martinos, Stacy came up and talked about how they’re using this to save marriages. Then I had, let’s see, who are the other people? I’m scrolling through here to make sure I don’t forget anybody. Then we had Natalie Hodson came up, she talked about going to the FHAT event and her experience. How she went to the FHAT event and four months later made over a million dollars selling her $37 ebook, which is amazing. Then I had Annie Grace talking about how she used this to help people quit drinking, and then she used it to make a bunch of money at her event. And then I had Myron Golden who was going to come up and do his magic, because he is one of the most amazing humans I have ever had a chance to meet in this world. And Myron, we were going to bring up and have him tell some of his stories and do what Myron does best, which is get the audience to buy. So we were all excited, and you know, I was still kind of nervous because of how bad it had been the day before. And it was funny because I kind of walked them all through the presentation, show them what worked, everyone’s excited and they started asking, “What’s the goal? How many am I gonna sell?” And I was like, “If we can get 100 I’ll be happy.” And Myron’s like, “100? We could do a thousand.” And everyone’s kind of all over the place, and it was pretty cool. And as we’re recording this, it was funny because Dan Usher, who runs the Clickfunnels studio up in Toronto and he’s an amazing videographer, he wanted to capture this thing by having Garrett kind of come and pretend like he was the coach. And it was supposed to be this joke thing. So Garret, they mic’d him up and then he came over and started doing this jokey thing for probably a minute, and then he just like, “Screw it.” I don’t think he said screw it. You know Garrett, he swears instead of that. But then he just like switched over into this, I feel like he was a coach in a locker room like coaching all of us through the callings we had, and how this was a platform we had to share these callings. And it was 5 or 6 minutes long, and by the time it was done I looked around at all the speakers and they were all crying. I feel bad because Annie was back there and her makeup was all smeared. And I looked at Garrett and as he’s telling this to me, directly to me, he’s got tears streaming down his face, and I’m sitting there and I start crying. And all of us are sitting here in this room, just bawling our eyes out, crying as Garrett’s talking about our missions and how they all tie together. Anyway, what’s cool is because we had put on the mic for this thing that we were trying to capture, we captured this whole amazing speech that was not planned, and brought me and so many people on my team to tears. So I actually wanted to share it with you. I got the recording of it, and I wanted to plug it in right here so you can hear what Garrett said, because I think it meant a lot to me and it meant a lot to those who are here. And hopefully it gives you guys kind of a glimpse of your business and my role in your businesses. You know when I was, over the last couple of years I’ve had times where I’m like, what am I doing this for? What’s the purpose, I help people grow businesses, why does that matter in the whole grand scheme of things? And it’s interesting because one of my mentors and friends, her name is Tara Williams, Tara told me, she said, “If you look at your mission, I really think it’s a couple fold. One is there’s people that have so much financial strain that they can’t do anything else, trying to figure out how to get out of financial strain and then you come in and give people the tools they need to free themselves from the captivity of debt or money, and when they free themselves of that, then they can look outward and start serving and helping other people.” And when she said that, I was like, “Oh my gosh, maybe that is my thing.” Because who cares if you guys make a million bucks, or ten million bucks. It doesn’t matter. What matters is if I can get the stress and the pressure of you having to make money off your back, then you can start looking outward and start serving other people. That’s why in our community I look at all these people. All the people who were on stage were all people who were, who had a vision, they had a message and they couldn’t get it out, so they came, somehow they bumped into us and what we’re doing and we were able to help facilitate and get them into a spot where they could take the pressures of money off their backs so they could focus on serving other people. And everyone who was speaking there had now served thousands and tens of thousands of people. Stacy and Paul Martino had saved over 10 thousand marriages. Annie Grace has helped thousands of people beat the chains of alcohol addiction, and on and on and on. So I think that’s why I was so emotional for it. So I’m going to actually plug in that clip right here so you can hear the speech that Garrett gave in the locker room. Garrett: Do you know why I’m here? I’m here because I believe in you, truly. I was already gone for 6 days. This is the longest I’ve been gone from my family in 5 years. I’m here because of you. You’re called to do what you do. I was not called to do what you do. Without you I can’t do what I was called to do. I’m not here for promotion, that’s great, it’ll be great for me, I’m here because I’m in your military force. I’m on your team, I’m in your unit, you’re the general. I run a unit, my men listen to what I say, in the way I’m called. I follow you because you’re called, like we stay here, I listen to your stories. Every single one of us have the same thing, I know the back story, I know what the story is. Yeah, the example is sell soap, but at the end of the day you’re sending a message to women. This shit is serious for me. When I shared with you earlier, the piece that they’re not getting today, and they haven’t gotten so far. They haven’t gotten the reason why I follow you. It’s this thing there. This thing that’s bigger than you and it’s bigger than me. Dude, I love you I respect the f*** out of you. Today I’ll go to war with you, but for something that you have seen long before I could see it. It’s not flowery speech for me to talk about how Clickfunnels did something for me, hey, what can I get from this? Without Clickfunnels, there is no movement of warrior. Without the frames, there is no conversion for men to learn to live and marriages and family f***ing die, in my world. People follow you because of who you are and what comes through you. The software is the weapon, the frame is the game, but you’re the reason. And I love the reluctant hero, I do. I love it. But there’s a piece in you too that’s ready to click. This is the piece that you got f***ing an army, just waiting for that little click of fire and it’s game f***ing over. There’s no one that will stand on this stage, that can harness the power, including me, that you have access to right now, because you built an army and you weaponized them. And you believe in God, and I believe in God. And I know that all of us here are doing something bigger than we actually understand. So out there was a circus yesterday, and it happened on purpose, and it set up what’s about to f***ing happen. From the beginning when you walk on to the beginning of when Martin and you finish it up, every single one of us has an important role to play, which is get into the state that’s required, so that when you start speaking the thing that comes through him comes through you. So that this is seen not as a Russell show, or a Garret show, or any of us, it is not even a CLickfunnels show. It is a movement of people who have been called to lead movements all centralized on one thing, which is waking people up. I see you, man. I’ve seen you for a long time and I know you see me, because in that we see the same thing. And when I get to spend time with you guys that I haven’t got to spend time with, I see the same thing in you guys. So all the frames to the side, the frames everybody knows, 35000 people doesn’t matter, that means that on the other side of a game we cannot see, there are numbers we cannot contemplate, that are currently standing and waiting for you simply to get out of the way and speak. And they’re sitting in the ears of everyone in their seats whispering, “This is the time.” So I’m here because I follow you. My wife’s life has changed because of you. It sounds funny that she was reading her book, but you were the only one that could have got into her. So I’m honored to be here, honored to support you and your calling. And I’m honored to meet all of you, and be here with you. And some of you I know better than others. And this was supposed to be a locker room speech of a different kind and be funny, and the truth is I don’t really know how to f***ing do that on queue. So anything funny I ever say, it’s not on purpose, it just f***ing happens. But this right here, this is why I’m here. And I needed what you had to be able to take this that I feel and take it to literally hundreds of thousands and soon millions. Thank you. Russell: Alright, and I don’t know about you, but again, in the room it had all of us crying. And I’m just so grateful for Garrett because it gave us, it kind of regrouped us and gave us the motivation like, “Okay, let’s get out there, we’re going to change all these people’s lives.” So we got done and then I had to hand the slides off to Jake on my team and Jake ran it to the audio and video guy, and I was like, “Okay, I can’t touch the slides again, here we go.” And so that’s what happened. Alright, so now fast forward 3 or 4 hours later. I was supposed to be the last speaker before the end of the day. And at the very, very end of the day they had some DJ or some Dougie Fresh, or I don’t know, something like that. He’s supposed to be doing some rap thing after me, but everything ran late. So everything was like an hour and a half beyond what we’re supposed to be. But they’re like, “The last thing is like this rapper, so just do your thing. This is how we’re making the big money.” And if you think about this, again from a choreographing of the event, this could have and should have been where this event made its money. It should have been the big payday, and everything should have been coordinated to that. But unfortunately, things happen. So I got back prepared to do my thing and a couple of things happened. Number one, right before I got onstage, and this makes no logical sense and it’s like the backwards choreography, but Grant was onstage and he told everyone, “Hey everyone, we’re going to do 2 for 1 t-shirts right now, but you gotta get them in the next hour, otherwise when they’re gone, they’re gone.” And literally 30% of the entire audience stands up and runs out, right when he’s announcing me. Runs out to go buy t-shirts. Like a $10 offer. It was like, you’re blocking a $25000 offer with a $10 offer. Everyone’s running out of the stadium to go buy t-shirts. Number two is every speaker has been announced from behind the stage, where the thing lifts up and you walk out and it’s this big thing. So I’m back behind stage, about to be announced that way, and then Grant messages his guy and says, “I don’t want Russell to be brought out from underneath the screen again, have him come out from the side of the curtain.” I was like, dude, you’re supposed to be positioning me to be doing the big sale, and then you diminish my positioning by having me come out from the side instead of under the…it’s just insane that he would do that. Anyway, whatever. So I lost the positioning, which hurts when you’re doing a $25,000 offer, then a fourth or a third of the audience was running out of the stadium to go buy $10 t-shirts, and then I was announced and came out. So that was interesting choreography. So I get out there and I start speaking and then an alarm goes off. Literally, there’s an alarm. Somebody set the alarm, and for the first 10 minutes of my speech there was an alarm blaring through the hallways of this whole thing, which is crazy. And then one section of the stadium, they decided to start doing the wave. So everyone’s up there doing the wave, and I hear them yelling and shouting, and I hear the alarm going off, and I’m up there like, “What in the world is happening. This is chaos, I don’t even know what to do. It’s crazy.” But I step onstage and start my presentation, and I start it slow. I say a line, boom deliver a line, wait for it to bounce back. Next line, deliver it, wait for it bounce back, deliver it…and I could feel it, there was something about this presentation that was different, it was magical, it was so good. So we’re delivering the thing and I bring my guests onstage and I have Garrett White come and do this thing and I have each person come and share their part, and it was just beautifully orchestrated. Everyone’s success stories and testimonials just weaved in perfectly, and it was like the perfect thing. Myron comes onstage, does his close, doing his thing and it’s just, it was magical. In fact, Myron leaned over to me at one point and he said, while one of the, I think it was Natalie, or Annie was giving their testimonial and he was just looking at the audience, and I looked and everyone was so engaged. And he’s like, “The worst case scenario you get a thousand people.” And I was like, “Oh my gosh. That’s 25 million dollars.” I’m freaking out. So we go through this thing and we finish the thing and then we’re going through the stack and the closing and we had one more close left and Grant’s team I guess was like, “The Dj’s supposed to be up right now.” And he goes to Dave and he’s like, “You have to get Russell off stage.” So Dave comes over and gives me this look like, you have to end this now. And I’m like, ugh. We had one more, the most important close of the entire thing we have left, it was Myron’s, the best one. And I have to go to Myron and I’m like, “We have to cut this off, we have to stop.” So we didn’t get to do the last close, which is like the most important close of the entire freaking thing, so we missed that one. I do the last call to action and I drive to everyone and said, “Okay, everyone on the floor, the people that paid like $10,000 to be here, there’s a sales table right here on the floor, go over here. It’s $25,000. There’s a sales table over here.” And when we got to the table people started jumping up and running. And upstairs told everyone to start running. And it was so perfectly executed. It ends, pull off stage, and I’m feeling on top of the world. I’m like, “Oh my gosh, the presentation was perfect. The delivery was perfect. People are running to the sides. Everything was amazing.” I go back to the green room, I’m kind of hanging out and relaxing. Oh and then, all the people who were onstage, they were over at the sales tables to go close sales, and I told them, “Look, all the people we met onstage today are over at the table, come over and talk to them, they’re going to tell you their stories. If you have any questions, how this will work for you.” So anyway, that’s what happens, people go to the things, I go back to the green room and kind of relax, waiting for the numbers, waiting for the numbers. And probably ten minutes later Garrett White comes in and he’s like, “Dude, you got screwed.” I’m like, “What do you mean?” He’s like, “They blocked off the sales tables. I was by the sales table and there’s all these people trying to get to me, and they completely blocked it off and they wouldn’t let us come back. I was trying to close sales and I couldn’t talk to a single person.” I’m like, “What?” Then the others came in and they’re like, “Yeah, we got kicked out.” And then Dave comes in later and he’s like, “The Fire Marshall closed off one of the sales tables because there were too many people supposedly on the floor. So the Fire Marshall closed off one, all the people running to the table, the Fire Marshall blocked them. And then the DJ, who was preparing for the thing, his team blocked off the other sales table.” So both sales tables on the floor, with all the 3000 people that paid $10 grand a piece to sit down there, the best buyers in the room, the two sales tables where people were supposed to get money completely blocked. They blocked the two sales tables. There’s no way for people to give the money. It was insane. So I’m like, “What in the world?” and then finally when everything kind of ends and we’re about to leave, Dave comes in and I’m like, “How did we do? How did we do?” I’m thinking like, if we bombed we would have done 100. Based on the presentation and the feeling of the audience, the people running and everything, I’m like, worst case scenario we did a hundred, which is 2.5 million, which is now will be at almost 5. I’m like, I guess we’re halfway to what our goal was. Dave comes up to me and he’s just pissed. So mad. He’s like, “I don’t even want to tell you, but I’ll tell you.” And I’m like, “What?” He’s like, “14” I’m like, “14?” He’s like, “Yep, they blocked both sales tables. We only got 14 people who randomly found us in other spots.” I’m like, “Are you kidding me. There’s no way.” And he’s like, “Yep, and now they’re kicking us out because there’s a rapper that’s going to rap, who will make them zero dollars at this event.” And it’s just like, oh my gosh. So that’s kind of how that one ended, which is just like, ahh, so frustrated. I feel like we executed everything on our side perfectly. So that night we took our team, all 40 of them who were killing themselves, we rented a yacht, and we went on this three hour yacht thing at night, had dinner with them, let them all dance and have fun and it was a good time. And then the next morning we woke up and all of our team went back and started closing deals. Our team closed another, they got 13 more people that they found in the hallways to sign up. So they ended up with, what’s that? 27 or so. I think we had 675 thousand dollars in sales from the 10x. So when all was said in done from the event, I think it was 2.7 million we ended, which again, is not bad. It’s great. But it’s just tough when you’re expecting 10 to make about 3. Anyway, so that was kind of how it all went. That next, that day we just kind of wrapped up the rest of the vacation because it was crazy. All of our affiliates from the 10x launch as well as the people who spoke onstage, we put them on, we were on these two yachts and we sent them to the Bahamas. So they went out that morning on this Mastermind Yacht and started masterminding while they were on the yacht. And then my wife and I had to go shopping for Funnel Hacking Live clothes, so we shopped til we dropped. And then we jumped in a private, in a sea plane, a private plane is a sea plane though. So it’s sitting in the water and it takes off from the water, and flies you over to the Bahamas. And we land in the Bahamas and we hung out all night that night masterminding with all those people, which was really cool, just amazing. So we masterminded with everybody, which is awesome. The next morning we woke up and jumped back on the yachts and went back to Miami. And that’s a whole other story in and of itself. We had, they smuggled somebody onto our yacht, who when we got close jumped off and swam off. They wouldn’t let us, a couple of us missed our flights because they wouldn’t let us off because of passport issues. It was just nuts. But somehow managed to be at the airport, my wife and I flew home and the whole trip ended. So that was the 10x experience. It was kind of funny as we were talking about it. Everything that could have gone wrong, literally went wrong on this trip. But at the same time we had such an amazing experience. Grant and his team, I love those guys, they work so hard. So many things are outside their control. The echoing, the different things. How do you get 35,000 people into a stadium? So many things like that, and they did an amazing job with the event. I think it was a smashing success for everybody. And while I was frustrated with some of the choreography of the event, that’s not their strong suit and it’s something that maybe next time we’ll work with them a little closer on. But anyone that can put 35,000 people in a room is amazing. I don’t even know how that’s possible, but somehow they did it. It was amazing. And the b-roll, the pictures. I’m sure you will see for the next year in every ad of mine you’ll see pictures and videos of all the amazingness, because we got to capture some cool stuff. So worst case scenario, we got the b-roll and it was a really great experience. So thankful for Grant and for Jared, for allowing us to come and partake in that and be part of it. And thank you for everyone who was there, even though a lot of you guys couldn’t hear me. I hope that you heard my message and the love that we have for all of you guys. We honestly want nothing more in this life than to change your lives. That’s why we’re here and why we’re doing this whole craziness, because I tell you what, I could have made 2.7 million dollars sitting at home not doing anything. But we wanted to come and have a chance to share our message, Clickfunnels with you and with everybody who was there. And also because it’s been interesting, you know this whole internet marketing thing that all of us are doing, is not mainstream yet. It’s funny because I feel like, when I got started doing this 15 years ago, it was like this weird thing and people thought that we were weird. And you know, one of the things I’ve been trying to do over the last 4 or 5 years is really make this a mainstream thing. Make funnels a mainstream thing. I want someday where people don’t talk about websites anymore, they talk about funnels. And I’m doing my best and I think this was such a huge platform for us to be able to share that with so many people. And I feel like for all you guys, whatever businesses you’re in, I’m trying to lead the way by making what I do mainstream and hopefully you guys will do the same thing with your businesses as well. So with that said, I’m going to wrap this up, my voice is almost gone. I’m going to get home, play with my kids. Thanks so much for listening everybody, and Funnel Hacking Live is now a week and a half away. I cannot wait to see a bunch of you guys there. I have 5 or 6 presentations I’m doing now to get ready for Funnel Hacking Live, it’s going to be amazing. And I feel like Funnel Hacking Live is our family, I’m so excited to go to that event and just feel at home with my people and people who get me and get us. And I’m excited to share that with all of you. With that said, I appreciate you all and I’ll talk to you all again soon. Bye everybody.

Time, Delta, and Skylar talk Arnold Eats Monkeys, Murdering Strangers, Poop Touchers, The Rental Monkey, Real Encyclopedia Facts, Human Shapes, Anything But Gay, Pregnancy Fucking, Bad Science, and Now You Three Me during this Movie and Bloopers

New love for Chris Pratt with Arnold's daughter; Drake gives his Dad a Bentley; Heather Locklear is suicidal and hospitalized for a psych evaluation

Sara Sigmundsdóttir er NIKE Global athlete, þrefaldur CrossFit heimsleikafari og hefur þar af hreppt þriðja sætið tvisvar sinnum. Við rekjum vegferð Söru frá því að hata að hreyfa sig og fitnessmótum í Njarðvík yfir í íþróttamannslífið í Bandaríkjunum. Sara hefur tekið miklum breytingum á síðustu árum, þar ber að nefna að flytja til Bandaríkjanna, skipta um þjálfara, fara til sálfræðings, hata CrossFit og læra að elska það aftur. Við ræddum um hvernig það er að vera með 1 milljón followers á Instagram, Ólympíuleikana, keppnisþunglyndi, morgunmatinn hennar og Arnold Schwartzenegger. LINKAR: Evrópuleikarnir í CrossFit, bein útsending: https://games.crossfit.com The Power of Habit: http://a.co/6kWuDlq Shoe Dog: http://a.co/eCAoMKw KAFLAR: 04:34 - Að ná ekki markmiðunum sínum og taka sér pásu 08:00 - Sara Sigmunds verður íþróttamaður 16:15 - Ég þarf greinilega að keppa eins mikið og ég get 21:42 - 1. Sara, 2. Katrín, 3. Anníe 25:13 - Eftirkeppnisþunglyndi 28:31 - Neikvæðar hugsanir og ofþjálfun 33:59 - Ákvarðanir um breytingar 43:18 - Nýir þjálfarar, nýjar áherslur 48:24 - Endurance og púls 56:52 - Rich Froning 01:02:55 - Að vera stjarna 01:04:54 - SIMMA GYM 01:08:17 - Mataræði 01:16:39 - NIKE Global samningur 01:20:10 - Myndatökur 01:23:39 - Hugarfar 01:30:58 - Lyftingar, PR og ólympíuleikarnir 01:35:58 - Háskóli vs. íþróttamaður 01:40:34 - Góðar minningar og slæmar 01:45:14 - Keppnisskap, innblástur og Schwartzenegger 01:54:54 - "Still fat inside" 01:57:17 - 1M followers

In episode 158, Peter is joined by Chris of the More Gooder Than Podcast for a review of a classic Schwartzenegger movie, Twins, also starring Danny DeVito. Chris shares a story about an actor he encountered that listeners must hear and the review concludes with pitches for a reboot! Outro music: The Drapers - Yakety Yak

As usual, 233 brings the information High... and Tight. Benny and RZ kick off the show giving both Benny's bro and the Geto Boyz love.  This gold is quickly followed by an article about assholes in Baseball. This bit is both informative, and hilarious. You'll see. Right after that, and this is excellent, secrets about Tombstone are revealed by someone you may not expect. Unless you're thinking of Val Kilmer, in which case you'd be right on. Finally, the boys try to determine whether or not the sound effects for Rambo's incendiary arrows in First Blood: Part 2,  were voiced by Rick Flair. Oh yeah, then we get a special letter from Tom Selleck in the Mail Bag. Buckle up! 

In 219, Benny and RZ FINALLY get to break down Westworld, which is highly entertaining. On a sad note, we discuss briefly the passing of Carrie Fisher. On an UN sad note, Benny and RZ talk about Arnold on the Apprentice, as well as his love for stogies. Also, Katelyn Jenner writes in. Good shit.

This week on the Random Assault Podcast, we talk about a bunch more Fallout! Because it was November when we recorded this. Or December. I've lost all sense of what time is. We also talk about Schwartzenegger doing movie commentaries, A Series of Unfortunate Events, and we even become a ska band! Finally. The dream is realized. I guess we really don't need a 200th episode after all. Hallelujah. I quit. We quit. SEGMENT 1: - Fallout - Terminator Genesys - Citizen Kane - Ahnold doing commentaries - Azure Striker Gunvolt - Kid Icarus Uprising - "Ah, you are mother f**ker?" SEGMENT 2: - Cat ear headphones - Ska/punk music - We become a punk band - We talk about nothing for 10 minutes - More Fallout SEGMENT 3: - Equilibrium - JonTron's new approach - Our real names - A Series of Unfortunate Events - Random Assault is over forever

Predator movies are synonmous with the Alien franchise and it has taken 49 episodes for us to visit these movies. We talk about Schwartzenegger and Glover, cover Brody and the beast itself.

Dismayed by the lack of action in last week's movie, Jon decides to show Ali the ur-Schwartzenegger action fest, Commando. Ali attempts to take a body count. Jon attempts to not do an Arnold impression. Guess which one was successful?* Commando also stars Rae Dawn Chong, Alyssa Milano, David Patrick Kelly, Vernon Wells, and the great, unpronounceable Dan Hedaya. It was directed by Mark L. Lester, and one of the contributing writers was responsible for one of the dumbest Batman villains ever. There are spoilers for this 30 year old movie, if you've somehow never seen it. *Trick question. Neither one was successful.

Lisa Kiefer interviews Harold Goldstein, PhD., the founding executive director of the California Center for Public Health Advocacy, a nonprofit, nonpartisan organization dedicated to improving the health of CaliforniansTRANSCRIPTSpeaker 1:Method to the madness is next. Speaker 2:You're listening to method to the madness, a biweekly public affairs show on k a l experts celebrating bay area 10 Oh Lisa keeper. And today I'm interviewing the founder and executive director of the California Center for Public Health Advocacy, Harold Goldstein, Dr Goldstein's, innovative public policies address the conditions that perpetuate, [00:00:30] you'll be Citi epidemic here in California. [inaudible] welcome to the program, Harold, Speaker 3:as a pleasure to be here. Lisa, thanks so much for having me. You founded the California Center for Public Health Advocacy way back in 1999 did, it seems like a long [00:01:00] time ago now. 15 years. What do you do over there? You know, what we do is we were one of the lead organizations in California that's addressing the obesity and diabetes epidemics. And we, we look at it from a public health perspective, from a community perspective. We say, what is it that's going on that's leading to have so many kids, especially in kids and teens being overweight and having now diabetes. A quarter of all teenagers in this country now have diabetes or prediabetes, and that's not happening. [00:01:30] Um, by chance it's happening because we live in a world that is promoting and perpetuating these epidemics by putting soda and junk food everywhere we turn by making, making physical activity, um, more and more difficult making sedentary lifestyles as easy as possible. Speaker 3:What led you to found this policy institute? It's a good question. You know, I had been working at the La county health department, um, at the time and I was working on some issues that were starting to teach [00:02:00] me about this epidemic. I, I met a researcher there who had been working in east la and um, he was the first guy I'd ever met who showed that 30 to 40% of kids in the Mana bellow school district in east La were overweight in that school district. Now I'm sure there's 50% of kids who are overweight, but in 1999, that was a first time I'd ever heard about childhood obesity. And I realized that most policy makers, they didn't know about childhood obesity [00:02:30] either. And things have only gotten worse. Why didn't they know about it? Well, I think in 1999 obesity was really a new issue for all of us in public health. Speaker 3:I think a lot of people were more concerned about hunger and they were about obesity. It was really a new issue to a whole lot of us and when I saw those numbers I realized that if that many kids were overweight in this one particular community and I started looking at some other data of what was going on elsewhere, I realized this is one of the top [00:03:00] public health issues that need to be addressed and there just weren't that many other organizations doing that. So then you started your organization, started the organization. Again, we focus on public policy. We think that state and local policies should encourage and support people in making healthy choices rather than undermine those choices. What are some of the conditions that you have discovered over the years that lead to this? One of the first things we did is we held a series of town hall meetings all over La and we talked about this issue of childhood obesity and we asked people what? Speaker 3:What do you think [00:03:30] we should be doing about it? And one of the issues that came up over and over again with school food, and it turned out that in 1999 and really up until 2006 when we got final legislation passed, schools were as much about perpetuating and causing the problem as they were about solving the problem schools that were selling soda and junk food and very unhealthy meals. No one was really looking at those and, and saying, we as, uh, the government [00:04:00] that policy makers and we as citizens can have an influence over what kind of foods and beverages our schools are selling our kids. And simultaneously PE programs, fiscal education programs, or nonexistent sending. Yeah. So we, in in 2005 did a study that showed that at least half of all school districts weren't meeting minimum physical education requirements. So here on the one hand, we've got schools selling soda and junk food to our kids and at the same time, no longer [00:04:30] even providing quality physical education, selling junk food and sodas were their vending machines. Speaker 3:How did they, how did they actually sell? Yeah, I mean, and so a school sell food and a variety of different ways and their cafeteria, um, and they're all a cart line you can buy even today. Of course, you can still buy lots of food and the all the cart line or his whole meals in those days before 2005 when, when Governor Schwarzenegger signed our bills to get [00:05:00] soda and junk food out of schools, there was soda and candy bars and Gipps everything else that you could imagine the worst of the worst soda and junk food you'd buy right there in the cafeteria or in vending machines and school stores as fundraisers, pretty much schools had become soda and junk food. Superstores and what we did through public policy is to say, we got to draw a line someplace. At the very least, schools should be prohibited from selling the worst of the worst of these projects yourself. Speaker 3:I do, I have an 11 year old, [00:05:30] so I know, I mean, it's um, kids are gonna eat what's put in front of them. Schools have a responsibility to be a part of the solution, not a part of the problem. So you started at 99 and you're talking about legislation that was enacted in 2005 to support your research and findings. Can you talk just a little bit about, you know, six years. What was the process of getting? Yeah, so it was, it was a series of changes that went into effect. Um, our very first bill in 1999 [00:06:00] was w what I now look back on as being rather naive. We, we had a bill that was going to simultaneously get soda and junk food out of schools, established the nation's first soda tax, put stronger requirements on physical education. W We threw everything in to one bill. Speaker 3:We learned a lot in that process. And one of the things was you got to do this one piece at a time and the soda and junk food out of schools. We became really our, our top priority. And so over the course from then 2001 [00:06:30] we got, we defined what the nutrition standards would be in 2003 we got sodas out of elementary and middle schools. And then in 2005 under the Schwarzenegger administration, we got sodas out of high schools and we got just really good strong nutrition standards k through 12. So it took a long time. You know, at one time I would have said six years is a long time. I look back on it and say, you know, for, for making a real major public [00:07:00] policy change, six years isn't that long. And then what we did in California, um, spread across the country and now federal law, federal law, same kinds of the first lady. Speaker 3:Ms. Obama took those same kinds of standards and has made that federal law. Did you meet any challenges from big food producers that actually make these products? Oh yeah. You know, the food and beverage industry fought tooth and nail against this and every other things that we've done. You know, there are a lot [00:07:30] of people that make a lot of money making our kids fat and giving them diabetes, right? We live in a a market economy that really encourages people to find products and to market products that they can sell as much of as possible. And so we know going into this that, uh, those are going to be our biggest opponents and that's our job is to encourage, convince, cajole legislators to take their responsibility seriously [00:08:00] about drawing some limits about what these corporations can do, the big food industry, probably through a lot of ad money against this law. Speaker 3:Did you meet one on one? What was, what were your sharing? I mean, we certainly met one on one with them. Um, I think that the most important thing, and one of the things I've learned through this work in, in the obesity and diabetes world, it's been true that the truth wins out by, over and over again. I'm highlighting the extent of the childhood [00:08:30] obesity epidemic and now over and over again highlighting the extent and of the diabetes epidemic and the pain and suffering going on in California families. And communities and the costs and medical costs, the healthcare costs of these problems. By highlighting all of those things over time, legislators get the message and we also organize tens of thousands of Californians to call their legislators to get involved in this process because [00:09:00] we all know we, we want our communities to be safe and healthy for our kids. Speaker 3:You always organize organizer. How did you get those skills? How did I get those skills? I'm not sure as a little kid, I grew up here and in Oakland and um, I remember being eight, nine, 10 and listening to talk radio talk radio started in, in San Francisco. And I learned very early on somehow deeply what the political process is all about. And I grew up in the, in the 60s where social [00:09:30] justice, uh, the black panthers were doing their work in Oakland. And I think I absorbed that deep into my bones and all my life, I've wanted to do some things to make the world a better place for our kids, for the next generation. And when I met that researcher back in the late nineties and saw how many kids were overweight, I realized this is one of those issues that I could commit my life to see it a lot here in Oakland to oh my gosh, it's um, it used to be, I remember [00:10:00] back in the nineties talking about when you were just starting this stuff, I would fly back to the Midwest and that's where I would notice it first. Speaker 3:It's like, it seemed like everyone was kind of oddly obese. It was not like just overweight, you know, it seemed very sudden. Yeah, no, it's really, it really started right around the 1970s we commissioned a study from the UC Berkeley Center for weight and health a few years back. And we posed the question to them, how much of the obesity epidemic are sugary drinks responsible for? If you look just at sugary drinks, how [00:10:30] much of the epidemic are they responsible for? And what they showed was that between 1977 and 2001 and that's really when the obesity epidemic was taking off between 1977 and 2001, um, the average American was consuming 278 more calories per day. That's all a lot of extra calories. Um, all of a sudden, and it really wasn't took off in 1977 of that 278 more calories, 43% [00:11:00] of those are just new soda calories, sugary drinks. Speaker 3:So when I say sugary drinks, I mean soda in sports drinks and energy drinks, vitamin waters, all of those things. And it's just, it's a prime example. And I actually think one of the most important examples of how the world changed between the time I was a kid in the 1960s to where we are today. When I was a kid, we rarely, only on special occasions would have a soda or sugary drink. And if we did it would [00:11:30] be a little bit, it would be a treat. Today there are sugary drinks almost everywhere we go. They're served not in six. And a half pounds a bottles or even 12 ounce scans. Now when you go to a vending machine, they're 20 ounce bottles and when you go to a fast food restaurant, they are refillable 32 ounce cups every and they're sold my favorite. There's, there's a soda vending machine at the, uh, auto parts store in Davis. Speaker 3:There are soda vending machines on every floor of the Sacramento [00:12:00] airport. Now, I don't know where they are in other airports too, but everywhere you go there, soda the world we live in the environment, the, the places that we live are now hocking us soda. Everywhere we turn everything we're not turning and we aren't turning very much. Uh, the beverage industry. Uh, there's a great book by Michael Moss, a New York Times investigative reporter called sugar fat and salt, and he got the inside documents from the beverage industry just like research has gotten inside documents, offend that tobacco [00:12:30] industry. Michael Moss got the inside papers from the food and beverage industry and in his chapter on sodas he talks about how the beverage industry uses the most sophisticated research to figure out what they are inside the beverage industry, what they call the bliss point, the exact amount of sugar and flavor and Fizz. Speaker 3:My guess is they even, they even test the sound of the cap opening like what is it that all suck us in as [00:13:00] much as possible and they seduce us, right? They do everything in their power to get us to buy their products and then when we do, they blame us for it. Right now obviously we have some choice about what are we going to do and what aren't we going to do, but a lot of that choice is influenced by the marketing of these companies. Like that's the reason the beverage industry spends $400 million marketing their products to kids and teens. You were talking about some other things you've done since you did some labeling. Yeah. So we got soda and junk food [00:13:30] out of schools finally in in 2005 and then we work with governor Schwartzenegger to get first ever funding for physical education in 2006 first ever funding. Speaker 3:There had never been, never been dedicated funding for [inaudible] schools. You know, they would use whatever funding they already had, but there was no dedicated funding just for PE. So that was 2006 and then we, and that's true for all the nation wide. There are some other states that that did have funding. And so that's part of what we did was fine [00:14:00] first ever here in California have had funding for elementary school PE. And then we, we worked, it took a couple of years to, to get the first ever state legislation requiring calorie information on Menus and menu boards. So if your listeners go to restaurants now, chain restaurants, at least the nutrition information, the calorie information is on the menus and menu boards significant. It is significant. I mean, one of the things I learned in doing that was, um, just personally, if I go out to a restaurant and I'm looking at a [00:14:30] menu and I think I know what's the healthier choice or what's not, I actually, Speaker 2:I have no idea if you're just tuning in, you're listening to method to the madness, a biweekly public affairs show on k a l x Berkeley Celebrating Bay area innovators. Today I'm interviewing the founder and executive director of the California Center for Public Health Advocacy, Harold Goldstein. Because just [00:15:00] because the Speaker 3:menu says garden fresh something or other, it doesn't say anything about how many calories are in it. It doesn't say how much is fat isn't it has an even more, it doesn't, doesn't say how big the portion is, right? So you go to, um, you know the cheesecake factory and they bring you a truck and, and offload a salad and your plate and you think, well, it's a salad. It must be good for you. But you know, can speak, it could be thousands of calories. Quite literally. You said it's just chain restaurants. Where do we, you see these menus [00:15:30] with the calorie. So the, that menu labeling law was also then adopted by the Obama administration mandating, um, calorie information on chain restaurants all over the country, just chain rest, just chain restaurants. It's 20, 20 restaurants or more. But the, unfortunately the implementation of that law is now caught up in the implementation of Obamacare and the feds haven't yet put out the regulations to say, here's how it's going to be implemented. Speaker 3:So, um, there's still [00:16:00] some more work to do to the, to State California. It's, well, if it had happened for a while, but then once the feds took it and, and included it as part of healthcare reform, it's now it's slowed down. There's some restaurants that have taken them away. So we're, we're waiting for the federal government to issue their regulations to define how that's going to be going into effect. Just recently you had another bill SB 1000. Yeah. So throughout all of this work, um, it's why I've been talking already, Lisa, about sugary drinks. More [00:16:30] and more information is coming out about really how harmful sugary drinks are. So we got sodas out of schools in California in 2006 or 2005 we at least got the bills passed and uh, to put calorie information about sodas and other things on chain restaurant menus. But a lot more needs to be done to educate people about really how harmful these sugary drinks are. Speaker 3:Can you talk a little bit about, yeah, so, so s yeah, so SB 1000 would've been the first [00:17:00] would have made California the first state in the nation to require warning labels on sugary drinks. The bill made it through the Senate in its first year, which is really quite an accomplishment. And what the, what the warning label says is the consumers should be aware that soda and other sugary beverages contribute to diabetes, obesity and tooth decay. So let's talk your question of how bad are they? You know, I think a lot of people know that sugary drinks aren't great for you. It's not like [00:17:30] eating Broccoli. I don't think most people know how really bad it is. I didn't know. I mean, unless you're reading medical journals, there's no way you'd know. One 20 ounce soda has 16 teaspoons of sugar, so imagine putting 16 teaspoons in your coffee in them. Speaker 3:Drink two sodas a day for just two weeks, two sodas a day for two weeks, and your LDL cholesterol, your bad cholesterol goes up 20% drink two sodas a day for six months, and the amount of fat in your liver goes up 150% [00:18:00] these, this isn't just kind of bad for you. This stuff is really bad for, and here's how it works. No wonder we're getting so much diabetes. It is exactly why we're getting diabetes because it's, we consume this in liquid form. Liquid sugar is a lot worse for you than if you eat a candy bar. It takes hours to digest. If you drink a soda or other sugary drink because it's in liquid form, we absorb that sugar and as little as 30 minutes, we get this enormous pulse of sugar that spike in sugar. [00:18:30] Over time, it starts to wear out your pancreas, which is what regulates your sugar levels. Speaker 3:And a lot of that sugar gets converted into fat, right in your liver. And so that's why drink two sodas a day for six months, and you get 150% increase in liver fat. That liver fat also contributes to diabetes. So the combination of fatty liver and worn out pancreas is exactly what causes diabetes. And if you look at the numbers, [00:19:00] um, two thirds of California teens drank a soda, other sugary drink a day. So what they're doing is virtually injecting 16 teaspoons of sugar right into their veins over time. Of course, it's having these consequences. As I said earlier, a quarter of teenagers in this country today have either diabetes or prediabetes. Pat Crawford, the head of the UC Berkeley Center for weight and health, um, says, how bad did this, does this epidemic have to [00:19:30] get before we start telling the truth about sugary drinks? So why did it die in the legislature? Speaker 3:The reason it died is because the beverage industry did everything they could imagine to fight this bill. You know, this does that mean? So what it means is they hired as many lobbyists as they could. We actually know that they contacted every Latino lobbying firm in Sacramento to try to hire them. They made up their own stories, really about [00:20:00] sugary drinks. Um, they're coming up with their own research. They hired a phd nutritionist from UC Davis to testify virtually to say there's no difference between eating an apple and drinking a soda. They both have sugar and the body doesn't notice the difference. Now, I, you know, in the old days, in the old days, um, the tobacco industry would hire doctors to be their spokespeople for smoking cigarettes. The beverage industry is doing those same kinds of things where they're, they're doing [00:20:30] their own research that even though it's, you know, the real scientists who don't have skin in the game, or I'm proving it wrong, they're coming up with their own research. Speaker 3:They're hiring their own quote unquote experts to try to undermine what is universally recognized as the fact that these sugary drinks are just kind of bad for you. They are really bad for you. And when your kids are drinking them, you're putting your kids on a straight path to getting diabetes. What [00:21:00] do you do next to get this bill through? You don't give up obvious. No, obviously, you know, I went to, I've told the lobbyists for the fast food industry and when we were working on menu labeling, you know, if, if you want to keep fighting us, we'll keep fighting you and we'll keep getting the message out about how unhealthy fast food is. And I say the same thing to the beverage industry. You know, if you want to keep fighting us and you want us to, to keep hammering on you and keep educating consumers about how bad [00:21:30] your products are, we'd we'd be happy to. Speaker 3:That's, that's the business we're in. We're in the business of educating consumers and we're educating consumers all along the way. And then how long before you can bring it up again to the assembly? So the legislature is going to be for this year, it's, it's over. But we can reintroduce it and begin to every year if we want to. Um, and I think it's, it's imperative that we do, consumers need to know, the most important way to educate consumers about how [00:22:00] harmful these products are is to put a warning label right there on the front of every bottle so that moms can see for themselves which products are healthy and which aren't telling you a story. I was at the park with my son not long ago and another mom was there with her child and she asked me what I did and I started talking about this public health work and she says, yeah, I don't let my kids drink any of that sugary stuff. Speaker 3:I make sure they drink this. And she pulls out of her purse a box of some sort of juicy juice, you know, [00:22:30] and I said, well, let's see what's, what's in that. It was the same stems, all high fructose Corn Syrup, right? So because it said juicy juice, she assumed it was a 100% cheese and it wasn't at all is virtually Coca Cola or Pepsi Cola with 5% fruit juice in it. And she thought it was healthy because it had the word juice on. If there was a warning label right on that container, she wouldn't be confused. She'd choose a healthier product for herself. Educating people about what are the [00:23:00] different sugars and which, which products are are good for you and which products are leading to diabetes. There's also a lot of caffeinated beverages like red bull and you know what about that stuff? Yeah, so you said a whole other issue now it's really part of the exact same issue. Speaker 3:You know, one of the things that the beverage industry has done over the last 30 years is they have dramatically expanded their product line. So what used to be just coke and Pepsi [00:23:30] is now there's broad array of products that commonly sound healthy sports drinks. Those must be good for you. Well, they're not. They're just sugar and salt. That's what an electrolyte is, is just salt. You and your kids don't need any more salt. Most Americans are eating twice as much salt as they need vitamin water. My Gosh, that must be good for you. It's got vitamins in it. No, it's not. It has very small amounts of vitamins and it's got the same amount of sugar as everything else. Um, and energy drinks, like you're talking about, [00:24:00] energy drinks are some of the sweetest beverages you can buy. They're the most sugar of, of any products. Speaker 3:Really odd, I have to say. I've never tried one. Maybe I should taste terrible. They are very artificial. Yes. So they are spiked with caffeine, they're spiked with other cold supplements. But these are things like Guarana and towering that most people have no idea what these things are. What those things do is they accentuate their, their, uh, [00:24:30] a kind of caffeine like substance and they accentuate the caffeine. So now, especially for kids and teens, this is dangerous stuff. There've been teenagers that have died, literally died from drinking too much of this stuff. It's got the sugar and it's got just way too much stimulant for our kids and teens to be able to handle what happens physically when you have too much of it. Too much. Your heart goes into Techie Cardia you've heartily, um, go into a arrhythmia and a can stop. [00:25:00] So there are a number of cases of kids going to the emergency room and some unfortunately have died. Speaker 3:And it's part of your battle part includes these. Absolutely. So these, these beverages have just as much or more sugar than other ones. And part of what we're doing is educating consumers about how bad these products are and the harmful effects of them. Where do you get the money to fight the big companies? So we are fortunate to have funding from some foundations. We're also very [00:25:30] fortunate to have donations from people all over California, all over the country, really, um, who want to be a part of this movement to make sure that our kids, um, live longer lives than their parents instead of what's, what's predicted now is kids born in the year 2000 are going to have shorter lives and their parents. So people all over the country who are willing to and want to be a part of taking on the beverage industry. Speaker 3:The food industry are a part of the work we do. And together we're making a difference. How many people work for the California [00:26:00] Center for Public Health Advocacy? We've got about 30 people all over California. We have an office in Davis Office and a lot on volunteers. We would depend a lot on volunteers and a lot on like I say, donations from people who, who like us see this as really a critically important issue and want to make uh, the lives of kids healthier. Do you have any other future issues on the back burner that you are really looking forward to starting work on? [00:26:30] You know, I think the, the, this issue of warning labels and soda is certainly one of them. It's, it's a part of a broader issue of diabetes prevention. You know, we just issued a report a few months ago showing that a third of everyone in California hospitals today has diabetes. Speaker 3:One out of three hospital beds is filled with someone with diabetes. 43% of Latinos, 40% of African Americans and Asians and hospitals today have diabetes. This is a crisis [00:27:00] of enormous proportions. The American Diabetes Association has said that higher healthcare costs are driven largely by rising rates of diabetes. If we want health care costs to get under control in this country, we need to get the diabetes epidemic under control. You know, I think unfortunately people think if people don't have contact with, um, a friend or family member with diabetes, I think they often, they go ahead, take my insulin, take my medication. And that's the end of the story. Um, but unfortunately, diabetes [00:27:30] leads to nerve damage, blindness, amputations, kidney disease in the last 30 years. The number of people in the United States who are, who have end stage renal disease, this means that their kidneys aren't working and they need to be on dialysis. Speaker 3:The number of people in the last 30 years, they're getting federal reimbursement to medicare covers. Um, healthcare costs for this. The number of people with diabetes caused end stage renal disease who are [00:28:00] getting treatment has gone up 39 fall. Unbelievable. So we're talking about a disease that at its worst leads to amputation, dialysis, and the need for kidney transplant. Like how bad does it have to get? And we have shortage of transplants. So if we do have an armature multiple transplants, so w we we need to do everything we can. I think that the simplest thing we can do is let people know about this direct link between liquid sugar, soda and other sugary [00:28:30] drinks and diabetes, and then we need to start moving upstream and make sure that people get the testing and the treatment that they need before they end up in the hospital. Speaker 3:It's going to be a lot of listeners who want to know more about your organization. Do you have a website? I'm sure you do. Absolutely. Tell us what that is. It's a public health advocacy.org we also have a great website just on sugary drinks called kick the can.info, so public health advocacy.org and kick the can.info. All too often we buy into [00:29:00] the food industry mantra that says that obesity and diabetes are all about personal responsibility. It was very painful to me. I think it's time that we make it clear collectively to the food and beverage industry that they have responsibility to will make healthy choices, but we need to draw some lines on how extreme their marketing and advertising [00:29:30] efforts are that are convincing our kids to consume their products that are leading directly to diabetes. Well, thank you for being on the program today. On my sessions, Speaker 2:you've been listening to method to the madness. If you have questions or comments about this show, go to the k a l x website. Find method to the madness and drop us an email. Tune in again in two weeks. At the same time, [00:30:00] have a great weekend. Speaker 4:[inaudible] Speaker 2:[inaudible]. See acast.com/privacy for privacy and opt-out information.

Bilar som kör,folk som bråkar om båtar i en tvättstuga, poliser som kollar muntorrhet och Hollywoods finest har kommit till stan (Stockholm, såklart). Allt det här och en massa andra grejer i en extremt batongfylld Superpremiär av T.H.O.R. Radio. T.H.O.R. Radio hör du måndag till torsdag 16:06 till 17:00 i Sveriges Radio P3. Eller precis när du vill här på den här lilla webben som vi satt ihop i all enkelhet för din convenience.

Chuck Morse talks with Stephen Sochet, author of Hollywood Stories: a Book about Celebrities, Movie Stars, Gossip, Directors, Famous People, History, and more! 2012 Global Ebook Award Winner - Entertainment and Performing Arts Non-Fiction “A WILD, FUN RIDE THROUGH TINSEL TOWN, PAST AND PRESENT!” -- Jan Wahl, KCBS AM/FM & KRON-TV At high noon on a cold November day in 1974, sixty-seven-year-old John Wayne faced off with the staff of the Harvard Lampoon on the famous campus in Cambridge, Massachusetts. The students had issued their challenge by calling the beloved American icon a fraud. Wayne, who had his new movie McQ to promote, responded by saying he would be happy to show his film in the pseudo-intellectual swamps of Harvard Square. After the screening, without writers, the former USC footballer delivered a classic performance. When one smart young man asked where he got his phony toupee, Wayne insisted the hair was real. It wasn't his, but it was real. The appreciative underclassmen loved him and after the Q and A session, they all sat down to dinner. Later Wayne, who was suffering greatly from both gout and the after effects of lung cancer (sadly the Duke only had five years to live), said that day at Harvard was the best time he ever had. Just when you thought you've heard everything about Hollywood comes a totally original new book -- a special blend of biography, history and lore. Hollywood Stories is packed with wild, wonderful short tales about famous stars, movies, directors and many others who have been a part of the world's most fascinating, unpredictable industry! What makes the book unique is that the reader can go to any page and find a completely engaging and illuminating yarn. Sometimes people won't realize that they are reading about The Three Stooges or Popeye the Sailor until they come to the end of the story. The Midwest Book Review says Hollywood Stories is, "packed from cover to cover with fascinating tales." A professional tour guide in Hollywood, Stephen Schochet has researched and told thousands of entertaining anecdotes for over twenty years. He is also the author and narrator of two audiobooks Tales of Hollywood and Fascinating Walt Disney. Tim Sika, host of the radio show Celluloid Dreams on KSJS in San Jose has called Stephen," The best storyteller about Hollywood we have ever heard." Full of funny moments and twist endings, Hollywood Stories features an amazing, all-star cast of legendary characters and icons and will keep you totally entertained! If you are interested in stories about Hollywood Celebrities, Movie Stars, Movie Gossip, Directors, Famous People, and Movie History, this book is for you!

Our guest this week is Josh Thompson, who is the mastermind behind the robot sidekick Geoff Peterson on "The Late, Late Show with Craig Ferguson" on CBS.  He was also the voice of Arnold Schwartzeneggar on the Howard Stern Show when MSNBC and George Takei were both tricked into thinking he was really the former Governor of California. Paul Morrissey and Josh first met when they were performing together at a storytelling show at The Improv in Hollywood.  Paul asks Josh about his upbringing in Cleveland and the influence of the Muppet Show on his career.  He also talks about turning a one day gig as the robot into a full time job on the Late, Late Show with Craig Ferguson.  He also talks about his cool experiences on the show, and what it's like getting complimented by some of his idols like Paul Williams, Carol Burnett, Don Rickles, Richard Lewis and Dick Van Dyke. Josh describes his complicated day to day setup performing as the robot and gives some insight on his comedic style and what he's looking to do in the future with his career. Check out his Pokin Around Podcast on www.jrtvoices.com Josh will also be starring in the upcoming romantic comedy movie "Nowhere Girl."

Professor Leachman explores the origins of Industrial Engineering Operations Research, his particular interests in the field, and an extensive analysis of supply chains from Asia to California and the dispersal of goods to U.S. markets.TranscriptSpeaker 1: Spectrum's next. Hmm Speaker 2: [inaudible].Speaker 1: [00:00:30] Welcome to spectrum the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 3: Good afternoon. My name is Brad swift and along with Rick Karnofsky, I'm the host of today's show. Our interview is with Professor Robert Leachman of the [00:01:00] industrial engineering and operations research department at UC Berkeley. He received his bachelor's degree in mathematics and physics, his master's degree in operations research and a phd in operations research all from UC Berkeley. Professor Leachman has been a member of the UC Berkeley Faculty since 1979 professor Leachman, welcome to spectrum. Speaker 4: Thank you.Speaker 3: The department [00:01:30] that you're in, industrial engineering and operations research, those two fields, how did they grow together? Speaker 4: Well, if we trace the whole history, industrial engineering started shortly after the turn of the century focused on improving the efficiency of human work and over the years it grew to address improving the efficiency of all production and service systems. Operations. Research started during World War Two focused on [00:02:00] mathematic and scientific analysis of the military strategy, logistics and operations. And it grew to develop that kind of analysis of all production and service systems. So in that sense the fields grew together. But in another sense they're different. Operations research steadily became more focused on the mathematical techniques for analysis of operations, whereas industrial engineering always has been more focused on the operational [00:02:30] problems and the engineering practice of how to address those problems. So in that sense, the two fields are complimentary. So how is it that things have changed over say the past 20 years? Well, I think the domain for ILR has, has changed as the u s s become less a manufacturing based economy and more a service space that has increased the focus and service areas [00:03:00] for applying industrial engineering operations, research type thinking and analysis, be it things like healthcare, financial engineering, energy conservation. And there's certainly been a lot more activity in supply chain analysis, particularly multi-company supply chains and even the contractual relations between those companies. Speaker 5: Okay. Speaker 3: And in your work, which complimentary technologies do you find the most helpful and have the most impact? Speaker 4: Well, I [00:03:30] think certainly the, the progress in computing power or the progress in automated data collection and the data resources we have now makes a lot more things possible now that weren't possible before and certainly changes how I do things. We can do much more analysis than, than we used to be able to do. Speaker 3: The idea of keeping things simple, which is sort of an engineering paradigm of sorts, right? Is that still a virtue or is that given [00:04:00] way to a lot of complexity that all these other capabilities lend themselves to? Speaker 5: Yeah, Speaker 4: I think there's a Dick Dichotomy here in industrial practice. I think simplicity wins out. If you have an elegant, simple solution that will triumph. I think the incentives are a little different in academic research, especially mathematical research from the kind of an elegant theory is one where you start with a [00:04:30] small set of assumptions and you derive a great complexity of results and analysis out of that. And so sometimes I think there's kind of a different direction between what's really successful in practice and what's really successful in academia. Speaker 3: What is the research like in industrial engineering and operations research? In terms of the academic research and theoretical research that happens? Speaker 4: Well those [00:05:00] doing research on the mathematical methodology of operations research considered themselves to be theoreticians and those doing work on advancing the state of the art and engineering and management practice are often labeled as quote applied and quote researchers, but I always flinch a little bit at that term. I think the implication is that those advancing the state of the art of practice are merely applying quote unquote the mathematical methodology [00:05:30] developed by the theoretical researchers, but that's not my experience at all. If and when one is able to advance the state of the art, it comes from conceptualizing the management problem in a new way. That is, it comes from developing the insight to frame in a much better way. The question about how the industrial system should be run at least as much as it comes from applying new mathematical sophistication and moreover available mathematical methodology. Almost always has [00:06:00] to be adapted once the more appropriate assumptions are realized in in the industrial setting. Speaker 4: So in that sense the quote unquote applied IUR researchers actually do research that is basic and theoretical in that scientific sense I talked about and that is its theory about how the industrial systems and organizations should be run. So beside the efficiencies and productivity gains that you're striving for, [00:06:30] are there other benefits to the industrial engineering and operations research? I spend a fair bit of time working on what I call speed and that is speed in the sense of the time to develop new products, the time to ramp up manufacturing and distribution to bring into market. And my experience in a lot of industries, especially high technology, is that the leaders are not necessarily the ones [00:07:00] with the lowest cost or the highest efficiencies, but they're almost always the ones with the greatest speed. And IOR can do a lot for improving the speed of that development and supply chain. Speaker 4: And that's an area I work on. And that has applications across the board taking things to market. Absolutely. And we have expressions like a time is money or the market [00:07:30] window or things like this, but they're often very discrete in nature like you're going to make the market window or you're not the way we describe it, but that's, that's not the reality is that everything is losing value with time. There is a great value on on bringing stuff out earlier. Everything is going obsolete and that is undervalued. In my experience in organizations, most people have job descriptions about cost or perhaps revenue, but a, there's little or nothing [00:08:00] in there about if they do something to change the speed, what is it worth to the company, so we work to try to reframe that and rethink that to quantify what speed is worth and bring that down to a the level of NGO, every engineer so that they can understand what impact their work has on speed and that they can be rewarded when they do things to improve speed. Speaker 2: [inaudible]Speaker 6: [00:08:30] you are listening to spectrum on k a l x Berkeley. Today's guest is professor Robert Leachman of the industrial engineering and operations research department at UC Berkeley. We are talking about analyzing supply chains. Speaker 2: [inaudible]Speaker 3: [00:09:00] can you give us a, an overview of this kind of mathematical analysis that you use in your work? Speaker 4: Okay, well let me take a recent topic. I've spent a lot of effort on and that is, uh, studying the, the supply chains for containerized imports from Asia to the United States. [00:09:30] Over the years I have been fortunate to have access to the all the u s customs data to see who's bringing in what goods and declared values their pain to bring those in. And I've been fortunate to have access to the transportation rates and handling rates that they're paying. And I can start to lay out the picture of the supply chains for each company and how it can be best managed. And so that involves mathematics [00:10:00] to describe the variability and uncertainties, uh, the variabilities in the shipment times and the chances for mistakes, the uncertainties in sales in various parts of the u s and so on. And then putting together the mathematics to simulate this so that we can now see how alternative supply chains behave. And also the impact of changes in government policy such as fees on the imports or improving the infrastructure [00:10:30] with uh, expanded ports or rail lines or uh, highways and the like. This is kind of a long, large effort to where we've been able to replicate inside the computer the whole trade going on and then inform both policy analysis for the governments and for the importers themselves. Speaker 3: California in particular, it's a real destination for the Asian supply chain. Are there peculiarities about California that you could tell us about? Speaker 4: [00:11:00] Well, close to half of all the waterborne containerized imports from Asia to the u s enter through the California ports. A few include Long Beach Los Angeles in Oakland and there are very good economic reasons why this happens and this has to do primarily with managing the inventory and supply chains. If you think about the alternatives of at the factory door in Asia, we can decide how much is going to go [00:11:30] to various regions of the United States before we book passage on the vessels. Then considering the lead time, you need to book a vessel at least two weeks in advance. And considering the answer it needs and so forth is that you're committing how much is going to go where one to two months before it gets there. Whereas if you simply ship the stuff to California and then after it gets here, now reassess the situation based on how much arrived in California [00:12:00] and what is the updated need in the supply chain in the various regions in the u s then you can make a much more informed allocation, a match the supply to demand much better and you'll reduce the inventory in the system and you'll decrease the time until goods are sold and people will be able to get their goods earlier. Speaker 4: The big nationwide retailers we have in the U S and also the nationwide, uh, original equipment manufacturers that resell the good once they're here in [00:12:30] the u s practice, these kind of supply chains. And so they bring the stuff to California and then reship. So that means that a, we have a critical role in supply chains and more comes here then goes elsewhere. If you were to think about doing what we do at, say, the port of Seattle or, or through the canal to the Gulf or east coast, then you would have to ship into that southern California market, which is the largest local market in North America. And that would be much more expensive [00:13:00] than if you start there and ship out from there. So you don't have to ship that local market stuff. The downside of that is that there's a huge amount of pollution created with all the truck traffic to bring the boxes from the ports to a cross dock or a warehouse and trans ship the goods, reload them and send them back to a rail yard and so on. Speaker 4: And uh, that creates traffic. It creates pollution, creates concern for the governments and rightly so. Uh, and [00:13:30] so there's been a lot of proposals that maybe there should be some sort of special tax on the containers to pay for infrastructure and to pay for environmental mitigation and the like. So I've done some of the studies of that question from the point of view of the importers of what is the best supply chain for them in response to changing infrastructure or changing fees and taxes, changing prices at the California ports. I'd probably some studies that have [00:14:00] been a highly controversial and got a lot of people excited. I did two scenarios. One where there's just taxes placed on the boxes and there's no improvements in infrastructure. And the answer to that scenario is a pretty significant drop, especially the lower value imports where inventory is not so expensive as simply moved to other ports. Speaker 4: But then I also did a scenario where if there was a major improvement in infrastructure of moving [00:14:30] a cross docks and import warehouses closer to the ports and moving the rail yards closer to the ports to eliminate the truck trips and alike, uh, that even as high as $200 a box, this would be a value proposition to the importers of the moderate and expensive imports as they would make California even more attractive than it is now. And so that got picked up by one camp saying, see we can tax them and they will stay and pay. Uh, but they didn't [00:15:00] quite read the fine print in the sense that no, you have to build the infrastructure first and then you can use that money to retire the bonds. But if you tax them first without the infrastructure in place, they will leave. The bill passed the California legislature. Speaker 4: But, uh, fortunately governor Schwartzenegger staff contacted me and talked about it and I think they got the story straight and the governor vetoed the bill. But the challenge remains is that I find it intriguing that generally [00:15:30] the communities near the ports are, are generally hostile to a logistics activities. They don't want warehouses, they don't want truck traffic, they don't want rail yards. Uh, and this tends to mean the development of those kinds of things happens much further out in greenfield spaces, which of course increases the congestion increases and the transportation. And I mean, there's something almost comical about hauling stuff around when we don't know where they should go yet. [00:16:00] But there's an awful lot of that that happens. So there's still a lot of potential to improve the efficiency of the supply chain. Speaker 3: Okay. Would this experience that you've had doing some research and then getting involved a little bit in the public policy side of it, is that something that you could see yourself doing more of? Speaker 4: Well, I guess it is that I was asked by a government agency that the Metropolitan Planning Office for Southern California is, is, [00:16:30] is as the acronym Skag s c a g southern California Association of governments. And they asked me to, to look at the problem and I, and I was happy to do so. I think in one sense it's, it's nice to make a contribution to public policy so that we can have a more informed public management just like it is to help private companies do that. But on the other hand, a political process is pretty messy, pretty frustrating at [00:17:00] times is that usually things are a little more sane inside a company, but it's important and I'm Speaker 2: glad to do it. You are listening to spectrum on k l x Berkeley. Our guest is professor Robert Leachman, the industrial engineering and operations research department at UC Berkeley. We are talking about analyzing supply chains and global trade Speaker 3: to sort of address the idea that [00:17:30] all these efficiencies and productivity gains take jobs out of the economy. Is there some swing back where there are jobs that are created by all these changes? Speaker 7: Yes. Speaker 4: Well, let me divide this into two pieces. First, with regard IOR type work, where we're developing systems to manage supply chains or industries better is that I've been doing this kind of thing [00:18:00] since about 1980 in industrial projects in the U S and abroad. Uh, and I don't ever remember a single project where what we did resulted in a decline in employment. And in fact a lot of those were companies and crises. And if we hadn't been successful, I think a lot of people would have been put out of work. And every one of those projects created new engineering, managerial jobs to manage the information technology that was being used to run the system [00:18:30] better. So kind of on a micro scale of doing projects, it's not my experience that IUR type work reduces in employment. And when I think about the larger scale of all the offshoring of manufacturing from the U S to Asia, the companies doing this are more profitable and the costs of the consumers are much less. Speaker 4: And if you look at the gross national product and the like, these numbers are pretty good and the average [00:19:00] income of Americans is very high compared to the rest of the world. But the distribution to that income bothers me a lot. Increasingly, we're a society of a small number of very wealthy people and a lot of people who were much worse off. And in the era when we manufactured everything that provided a huge amount of middle-class type jobs and we don't have that anymore. We have low paying service jobs and we have a lot of well paying [00:19:30] engineering and management jobs. And that concerns me. I think all the protests we start to see going on even today here on campus, uh, illustrate that. Speaker 3: How do you see the outsourcing of manufactured goods to low wage regions? And supply chain efficiencies playing out over time? Speaker 4: Well, certainly the, the innovations in supply chain management have enabled it, but you know the difference in in salaries between [00:20:00] this part of the world and there has always been there and that wasn't something that was created right and it's not going to go away immediately. Take some time. I think there's, there's little question that Asian goods will cost more. The Asian currencies have been artificially low for a long time, but they are starting to move up as energy gets more deer, transportation costs go up. Our interest rates have been artificially [00:20:30] low since the recession and before. I don't think those low interest rates will last forever and when they go up then inventory gets more expensive and so those supply chains all the way down to Asia will get more expensive. I think we've done a lot of brilliant engineering and other technology improvements that have lowered costs a lot, but I think those costs are going to go up and as they do, then the answer for the [00:21:00] best supply chains is going to bring some stuff back to America. And that's already happening first. The very bulky stuff like furniture and it left North Carolina, but now much of it is come back and I think you'll, you'll see that the, the most expensive items to ship around will be the first to change. Nowadays the big importers have very sophisticated departments studying their supply chains and I truly [00:21:30] believe that they could save a penny per cubic foot of imports. They will change everything to do it Speaker 4: and so things can change very fast. Following the economics Speaker 3: and I understand you're a musician, can you give us some insight into your, a avocation with music? Speaker 4: Well, I'm a jazz pianist. I had come up through classical piano training but then at middle school, high school age, moved to the bay area and [00:22:00] there was lots of jazz happening here and I was excited by that and I actually learned to play jazz on the string bass first. But I had a piano in my room and the dorm I lived at here at Berkeley. And so I was playing a lot and listening to records of people I really enjoyed. And there was lots of jazz happening here and other musicians and we learn from each other and you grow your vocabulary over time and I was gone a couple of years between, Speaker 5: yeah, Speaker 4: Undergrad and Grad school working in industry, but [00:22:30] when I came back here to Grad school then I was playing bars in north beach and the like, but at a certain point you have to decide whether you're going to be a day animal or a night animal. You don't have the hours to do both, but art is very important to me and lyrical jazz piano is very important to me. It's, it's a way to do expression and creativity that I don't think I've found another medium that can match it. Speaker 3: Professor Leishman, thanks very much for coming on spectrum. My pleasure. Speaker 2: [inaudible]Speaker 6: [00:23:00] irregular feature of spectrum is to present the calendar of the science and technology related events happening in the bay area over the next two weeks. Brad Swift joins me for this. Speaker 3: Get up close to a hundreds of wild mushrooms at the 42nd annual fungus [00:23:30] fair being held this year at the Lawrence Hall of science in Berkeley. Eat edible mushrooms, meet vendors and watch culinary demonstrations by mushroom chefs. Get the dirt on poisonous mushrooms and checkout other wild funky from the medicinal to the really, really strange mushroom experts will be on hand to answer all your questions and to identify unknown specimens brought in by the visitors. My cologists will present slideshows and talk about foraging for mushrooms. [00:24:00] Find out how different mushrooms can be used for treating diseases, dyeing cloth or paper and flavoring foods. The fair will be Saturday and Sunday, December 3rd and fourth from 10:00 AM to 5:00 PM each day. There is a sliding admission charge to the hall of Science, which includes all the exhibits and the fungus fare. Check their website, Lawrence Hall of Science. Dot Orgy for details. Speaker 8: On Tuesday, December 6th [00:24:30] at 7:00 PM the Jewish community center at 3,200 California street in San Francisco is hosting a panel discussion on digital overload. Debate continues over the extent to which connectivity is changing the QALY of our relationships and reshaping our communities. Now there are major concerns about how it's changing our brains. Pulitzer Prize winning New York Times Tech reporter Matt. Righto wired Steven Levy and rabbi Joshua Trullo. It's joined moderator, Jonathan Rosen, author of the Talmud [00:25:00] and the Internet to address pressing ethical questions of the digital age, including what are the costs of growing up digitally native are our children casualties of the digital revolution. What are the longterm effects of net use? Visit JCC s f.org for tickets which are $20 to the public, $17 for members and $10 for students. Speaker 3: Women's earth alliance presents seeds of resilience, women farmers striving in the face of climate [00:25:30] change Tuesday, December 6th that the David Brower center in Berkeley. The doors will open at 6:00 PM for reception and music program is at 7:30 PM it entails stories from the field by India, program director, RWE, Chad shitness, other special guests and Speakers to be announced. Admissions is $15 in advance and $18 at the door. Speaker 8: December is Leonardo art science evening rendezvous [00:26:00] or laser will take place. Wednesday, December 7th from six 45 to 8:55 PM at Stanford University's Geology Corner Building three 21 zero five in addition to socializing and networking, there will be four talks showing the kitchen of San Jose State University will speak on hyperfunctional landscapes in art and offer a fresh outlook at the technological adaptations and how they can enhance and enrich our surroundings rather than distract us from them. UC Berkeley's Carlo [00:26:30] squint and we'll show how knots can be used as constructivist building blocks for abstract geometrical sculptures. NASA's Margarita Marinova will share how the dry valleys event Arctica are an analog for Mars. These are the coldest and dry rocky place with no plants or animals and site. Studying these dry valleys allows us to understand how the polar regions on earth work, what the limits of life are, and to apply these ideas to the cold and dry environment of Mars. Finally, San Francisco Art Institutes, [00:27:00] Peter Foucault will present on systems and interactivity in drawing where drawings are constructed through mark making systems and how audience participation can influence the outcome of a final composition. Focusing on an interactive robotic trying installation. For more information on this free event, visit leonardo.info. Speaker 2: [inaudible]Speaker 6: [00:27:30] now new stories with Rick Karnofsky Speaker 8: science news reports on research by UC San Diego, experimental psychologist David Brang and vs Ramachandran published in the November 22nd issue of plus biology on the genetic origins of synesthesia. The sense mixing condition where people taste colors or see smells that affects only about 3% of the population, half of those with the condition report that family members also [00:28:00] have the condition, but parents and children will often exhibit it differently. Baylor College of Medicine neuroscientist, David Eagleman published in September 30th issue of behavioral brain research that a region on chromosome 16 is responsible for a form of synesthesia where letters and numbers are associated with a color Brang hypothesizes that the gene may help prune connections in the brain and that soon as synesthesiac yaks may suffer a genetic defect that prevents removing some links. [00:28:30] An alternate hypothesis is that synesthesia is caused by neurochemical imbalance. This may explain why the condition intensifies with extreme tiredness or with drug use. Bring in colleagues believe that it is actually a combination of these two that lead to synesthesia. Speaker 2: [inaudible]Speaker 6: spectrum is recorded and edited by me, Rick Klasky, [00:29:00] and by Brad Swift. The music you heard during this show is by David [inaudible] off of his album folk and acoustic. It is released under the creative Commons attribution license. Thank you for listening to spectrum. We are happy to hear from listeners. If you have comments about the show, please send them to us via [00:29:30] our email address is spectrum dot kalx@yahoo.com join us in two weeks at this same time. [inaudible]. See acast.com/privacy for privacy and opt-out information.

Professor Leachman explores the origins of Industrial Engineering Operations Research, his particular interests in the field, and an extensive analysis of supply chains from Asia to California and the dispersal of goods to U.S. markets.TranscriptSpeaker 1: Spectrum's next. Hmm Speaker 2: [inaudible].Speaker 1: [00:00:30] Welcome to spectrum the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 3: Good afternoon. My name is Brad swift and along with Rick Karnofsky, I'm the host of today's show. Our interview is with Professor Robert Leachman of the [00:01:00] industrial engineering and operations research department at UC Berkeley. He received his bachelor's degree in mathematics and physics, his master's degree in operations research and a phd in operations research all from UC Berkeley. Professor Leachman has been a member of the UC Berkeley Faculty since 1979 professor Leachman, welcome to spectrum. Speaker 4: Thank you.Speaker 3: The department [00:01:30] that you're in, industrial engineering and operations research, those two fields, how did they grow together? Speaker 4: Well, if we trace the whole history, industrial engineering started shortly after the turn of the century focused on improving the efficiency of human work and over the years it grew to address improving the efficiency of all production and service systems. Operations. Research started during World War Two focused on [00:02:00] mathematic and scientific analysis of the military strategy, logistics and operations. And it grew to develop that kind of analysis of all production and service systems. So in that sense the fields grew together. But in another sense they're different. Operations research steadily became more focused on the mathematical techniques for analysis of operations, whereas industrial engineering always has been more focused on the operational [00:02:30] problems and the engineering practice of how to address those problems. So in that sense, the two fields are complimentary. So how is it that things have changed over say the past 20 years? Well, I think the domain for ILR has, has changed as the u s s become less a manufacturing based economy and more a service space that has increased the focus and service areas [00:03:00] for applying industrial engineering operations, research type thinking and analysis, be it things like healthcare, financial engineering, energy conservation. And there's certainly been a lot more activity in supply chain analysis, particularly multi-company supply chains and even the contractual relations between those companies. Speaker 5: Okay. Speaker 3: And in your work, which complimentary technologies do you find the most helpful and have the most impact? Speaker 4: Well, I [00:03:30] think certainly the, the progress in computing power or the progress in automated data collection and the data resources we have now makes a lot more things possible now that weren't possible before and certainly changes how I do things. We can do much more analysis than, than we used to be able to do. Speaker 3: The idea of keeping things simple, which is sort of an engineering paradigm of sorts, right? Is that still a virtue or is that given [00:04:00] way to a lot of complexity that all these other capabilities lend themselves to? Speaker 5: Yeah, Speaker 4: I think there's a Dick Dichotomy here in industrial practice. I think simplicity wins out. If you have an elegant, simple solution that will triumph. I think the incentives are a little different in academic research, especially mathematical research from the kind of an elegant theory is one where you start with a [00:04:30] small set of assumptions and you derive a great complexity of results and analysis out of that. And so sometimes I think there's kind of a different direction between what's really successful in practice and what's really successful in academia. Speaker 3: What is the research like in industrial engineering and operations research? In terms of the academic research and theoretical research that happens? Speaker 4: Well those [00:05:00] doing research on the mathematical methodology of operations research considered themselves to be theoreticians and those doing work on advancing the state of the art and engineering and management practice are often labeled as quote applied and quote researchers, but I always flinch a little bit at that term. I think the implication is that those advancing the state of the art of practice are merely applying quote unquote the mathematical methodology [00:05:30] developed by the theoretical researchers, but that's not my experience at all. If and when one is able to advance the state of the art, it comes from conceptualizing the management problem in a new way. That is, it comes from developing the insight to frame in a much better way. The question about how the industrial system should be run at least as much as it comes from applying new mathematical sophistication and moreover available mathematical methodology. Almost always has [00:06:00] to be adapted once the more appropriate assumptions are realized in in the industrial setting. Speaker 4: So in that sense the quote unquote applied IUR researchers actually do research that is basic and theoretical in that scientific sense I talked about and that is its theory about how the industrial systems and organizations should be run. So beside the efficiencies and productivity gains that you're striving for, [00:06:30] are there other benefits to the industrial engineering and operations research? I spend a fair bit of time working on what I call speed and that is speed in the sense of the time to develop new products, the time to ramp up manufacturing and distribution to bring into market. And my experience in a lot of industries, especially high technology, is that the leaders are not necessarily the ones [00:07:00] with the lowest cost or the highest efficiencies, but they're almost always the ones with the greatest speed. And IOR can do a lot for improving the speed of that development and supply chain. Speaker 4: And that's an area I work on. And that has applications across the board taking things to market. Absolutely. And we have expressions like a time is money or the market [00:07:30] window or things like this, but they're often very discrete in nature like you're going to make the market window or you're not the way we describe it, but that's, that's not the reality is that everything is losing value with time. There is a great value on on bringing stuff out earlier. Everything is going obsolete and that is undervalued. In my experience in organizations, most people have job descriptions about cost or perhaps revenue, but a, there's little or nothing [00:08:00] in there about if they do something to change the speed, what is it worth to the company, so we work to try to reframe that and rethink that to quantify what speed is worth and bring that down to a the level of NGO, every engineer so that they can understand what impact their work has on speed and that they can be rewarded when they do things to improve speed. Speaker 2: [inaudible]Speaker 6: [00:08:30] you are listening to spectrum on k a l x Berkeley. Today's guest is professor Robert Leachman of the industrial engineering and operations research department at UC Berkeley. We are talking about analyzing supply chains. Speaker 2: [inaudible]Speaker 3: [00:09:00] can you give us a, an overview of this kind of mathematical analysis that you use in your work? Speaker 4: Okay, well let me take a recent topic. I've spent a lot of effort on and that is, uh, studying the, the supply chains for containerized imports from Asia to the United States. [00:09:30] Over the years I have been fortunate to have access to the all the u s customs data to see who's bringing in what goods and declared values their pain to bring those in. And I've been fortunate to have access to the transportation rates and handling rates that they're paying. And I can start to lay out the picture of the supply chains for each company and how it can be best managed. And so that involves mathematics [00:10:00] to describe the variability and uncertainties, uh, the variabilities in the shipment times and the chances for mistakes, the uncertainties in sales in various parts of the u s and so on. And then putting together the mathematics to simulate this so that we can now see how alternative supply chains behave. And also the impact of changes in government policy such as fees on the imports or improving the infrastructure [00:10:30] with uh, expanded ports or rail lines or uh, highways and the like. This is kind of a long, large effort to where we've been able to replicate inside the computer the whole trade going on and then inform both policy analysis for the governments and for the importers themselves. Speaker 3: California in particular, it's a real destination for the Asian supply chain. Are there peculiarities about California that you could tell us about? Speaker 4: [00:11:00] Well, close to half of all the waterborne containerized imports from Asia to the u s enter through the California ports. A few include Long Beach Los Angeles in Oakland and there are very good economic reasons why this happens and this has to do primarily with managing the inventory and supply chains. If you think about the alternatives of at the factory door in Asia, we can decide how much is going to go [00:11:30] to various regions of the United States before we book passage on the vessels. Then considering the lead time, you need to book a vessel at least two weeks in advance. And considering the answer it needs and so forth is that you're committing how much is going to go where one to two months before it gets there. Whereas if you simply ship the stuff to California and then after it gets here, now reassess the situation based on how much arrived in California [00:12:00] and what is the updated need in the supply chain in the various regions in the u s then you can make a much more informed allocation, a match the supply to demand much better and you'll reduce the inventory in the system and you'll decrease the time until goods are sold and people will be able to get their goods earlier. Speaker 4: The big nationwide retailers we have in the U S and also the nationwide, uh, original equipment manufacturers that resell the good once they're here in [00:12:30] the u s practice, these kind of supply chains. And so they bring the stuff to California and then reship. So that means that a, we have a critical role in supply chains and more comes here then goes elsewhere. If you were to think about doing what we do at, say, the port of Seattle or, or through the canal to the Gulf or east coast, then you would have to ship into that southern California market, which is the largest local market in North America. And that would be much more expensive [00:13:00] than if you start there and ship out from there. So you don't have to ship that local market stuff. The downside of that is that there's a huge amount of pollution created with all the truck traffic to bring the boxes from the ports to a cross dock or a warehouse and trans ship the goods, reload them and send them back to a rail yard and so on. Speaker 4: And uh, that creates traffic. It creates pollution, creates concern for the governments and rightly so. Uh, and [00:13:30] so there's been a lot of proposals that maybe there should be some sort of special tax on the containers to pay for infrastructure and to pay for environmental mitigation and the like. So I've done some of the studies of that question from the point of view of the importers of what is the best supply chain for them in response to changing infrastructure or changing fees and taxes, changing prices at the California ports. I'd probably some studies that have [00:14:00] been a highly controversial and got a lot of people excited. I did two scenarios. One where there's just taxes placed on the boxes and there's no improvements in infrastructure. And the answer to that scenario is a pretty significant drop, especially the lower value imports where inventory is not so expensive as simply moved to other ports. Speaker 4: But then I also did a scenario where if there was a major improvement in infrastructure of moving [00:14:30] a cross docks and import warehouses closer to the ports and moving the rail yards closer to the ports to eliminate the truck trips and alike, uh, that even as high as $200 a box, this would be a value proposition to the importers of the moderate and expensive imports as they would make California even more attractive than it is now. And so that got picked up by one camp saying, see we can tax them and they will stay and pay. Uh, but they didn't [00:15:00] quite read the fine print in the sense that no, you have to build the infrastructure first and then you can use that money to retire the bonds. But if you tax them first without the infrastructure in place, they will leave. The bill passed the California legislature. Speaker 4: But, uh, fortunately governor Schwartzenegger staff contacted me and talked about it and I think they got the story straight and the governor vetoed the bill. But the challenge remains is that I find it intriguing that generally [00:15:30] the communities near the ports are, are generally hostile to a logistics activities. They don't want warehouses, they don't want truck traffic, they don't want rail yards. Uh, and this tends to mean the development of those kinds of things happens much further out in greenfield spaces, which of course increases the congestion increases and the transportation. And I mean, there's something almost comical about hauling stuff around when we don't know where they should go yet. [00:16:00] But there's an awful lot of that that happens. So there's still a lot of potential to improve the efficiency of the supply chain. Speaker 3: Okay. Would this experience that you've had doing some research and then getting involved a little bit in the public policy side of it, is that something that you could see yourself doing more of? Speaker 4: Well, I guess it is that I was asked by a government agency that the Metropolitan Planning Office for Southern California is, is, [00:16:30] is as the acronym Skag s c a g southern California Association of governments. And they asked me to, to look at the problem and I, and I was happy to do so. I think in one sense it's, it's nice to make a contribution to public policy so that we can have a more informed public management just like it is to help private companies do that. But on the other hand, a political process is pretty messy, pretty frustrating at [00:17:00] times is that usually things are a little more sane inside a company, but it's important and I'm Speaker 2: glad to do it. You are listening to spectrum on k l x Berkeley. Our guest is professor Robert Leachman, the industrial engineering and operations research department at UC Berkeley. We are talking about analyzing supply chains and global trade Speaker 3: to sort of address the idea that [00:17:30] all these efficiencies and productivity gains take jobs out of the economy. Is there some swing back where there are jobs that are created by all these changes? Speaker 7: Yes. Speaker 4: Well, let me divide this into two pieces. First, with regard IOR type work, where we're developing systems to manage supply chains or industries better is that I've been doing this kind of thing [00:18:00] since about 1980 in industrial projects in the U S and abroad. Uh, and I don't ever remember a single project where what we did resulted in a decline in employment. And in fact a lot of those were companies and crises. And if we hadn't been successful, I think a lot of people would have been put out of work. And every one of those projects created new engineering, managerial jobs to manage the information technology that was being used to run the system [00:18:30] better. So kind of on a micro scale of doing projects, it's not my experience that IUR type work reduces in employment. And when I think about the larger scale of all the offshoring of manufacturing from the U S to Asia, the companies doing this are more profitable and the costs of the consumers are much less. Speaker 4: And if you look at the gross national product and the like, these numbers are pretty good and the average [00:19:00] income of Americans is very high compared to the rest of the world. But the distribution to that income bothers me a lot. Increasingly, we're a society of a small number of very wealthy people and a lot of people who were much worse off. And in the era when we manufactured everything that provided a huge amount of middle-class type jobs and we don't have that anymore. We have low paying service jobs and we have a lot of well paying [00:19:30] engineering and management jobs. And that concerns me. I think all the protests we start to see going on even today here on campus, uh, illustrate that. Speaker 3: How do you see the outsourcing of manufactured goods to low wage regions? And supply chain efficiencies playing out over time? Speaker 4: Well, certainly the, the innovations in supply chain management have enabled it, but you know the difference in in salaries between [00:20:00] this part of the world and there has always been there and that wasn't something that was created right and it's not going to go away immediately. Take some time. I think there's, there's little question that Asian goods will cost more. The Asian currencies have been artificially low for a long time, but they are starting to move up as energy gets more deer, transportation costs go up. Our interest rates have been artificially [00:20:30] low since the recession and before. I don't think those low interest rates will last forever and when they go up then inventory gets more expensive and so those supply chains all the way down to Asia will get more expensive. I think we've done a lot of brilliant engineering and other technology improvements that have lowered costs a lot, but I think those costs are going to go up and as they do, then the answer for the [00:21:00] best supply chains is going to bring some stuff back to America. And that's already happening first. The very bulky stuff like furniture and it left North Carolina, but now much of it is come back and I think you'll, you'll see that the, the most expensive items to ship around will be the first to change. Nowadays the big importers have very sophisticated departments studying their supply chains and I truly [00:21:30] believe that they could save a penny per cubic foot of imports. They will change everything to do it Speaker 4: and so things can change very fast. Following the economics Speaker 3: and I understand you're a musician, can you give us some insight into your, a avocation with music? Speaker 4: Well, I'm a jazz pianist. I had come up through classical piano training but then at middle school, high school age, moved to the bay area and [00:22:00] there was lots of jazz happening here and I was excited by that and I actually learned to play jazz on the string bass first. But I had a piano in my room and the dorm I lived at here at Berkeley. And so I was playing a lot and listening to records of people I really enjoyed. And there was lots of jazz happening here and other musicians and we learn from each other and you grow your vocabulary over time and I was gone a couple of years between, Speaker 5: yeah, Speaker 4: Undergrad and Grad school working in industry, but [00:22:30] when I came back here to Grad school then I was playing bars in north beach and the like, but at a certain point you have to decide whether you're going to be a day animal or a night animal. You don't have the hours to do both, but art is very important to me and lyrical jazz piano is very important to me. It's, it's a way to do expression and creativity that I don't think I've found another medium that can match it. Speaker 3: Professor Leishman, thanks very much for coming on spectrum. My pleasure. Speaker 2: [inaudible]Speaker 6: [00:23:00] irregular feature of spectrum is to present the calendar of the science and technology related events happening in the bay area over the next two weeks. Brad Swift joins me for this. Speaker 3: Get up close to a hundreds of wild mushrooms at the 42nd annual fungus [00:23:30] fair being held this year at the Lawrence Hall of science in Berkeley. Eat edible mushrooms, meet vendors and watch culinary demonstrations by mushroom chefs. Get the dirt on poisonous mushrooms and checkout other wild funky from the medicinal to the really, really strange mushroom experts will be on hand to answer all your questions and to identify unknown specimens brought in by the visitors. My cologists will present slideshows and talk about foraging for mushrooms. [00:24:00] Find out how different mushrooms can be used for treating diseases, dyeing cloth or paper and flavoring foods. The fair will be Saturday and Sunday, December 3rd and fourth from 10:00 AM to 5:00 PM each day. There is a sliding admission charge to the hall of Science, which includes all the exhibits and the fungus fare. Check their website, Lawrence Hall of Science. Dot Orgy for details. Speaker 8: On Tuesday, December 6th [00:24:30] at 7:00 PM the Jewish community center at 3,200 California street in San Francisco is hosting a panel discussion on digital overload. Debate continues over the extent to which connectivity is changing the QALY of our relationships and reshaping our communities. Now there are major concerns about how it's changing our brains. Pulitzer Prize winning New York Times Tech reporter Matt. Righto wired Steven Levy and rabbi Joshua Trullo. It's joined moderator, Jonathan Rosen, author of the Talmud [00:25:00] and the Internet to address pressing ethical questions of the digital age, including what are the costs of growing up digitally native are our children casualties of the digital revolution. What are the longterm effects of net use? Visit JCC s f.org for tickets which are $20 to the public, $17 for members and $10 for students. Speaker 3: Women's earth alliance presents seeds of resilience, women farmers striving in the face of climate [00:25:30] change Tuesday, December 6th that the David Brower center in Berkeley. The doors will open at 6:00 PM for reception and music program is at 7:30 PM it entails stories from the field by India, program director, RWE, Chad shitness, other special guests and Speakers to be announced. Admissions is $15 in advance and $18 at the door. Speaker 8: December is Leonardo art science evening rendezvous [00:26:00] or laser will take place. Wednesday, December 7th from six 45 to 8:55 PM at Stanford University's Geology Corner Building three 21 zero five in addition to socializing and networking, there will be four talks showing the kitchen of San Jose State University will speak on hyperfunctional landscapes in art and offer a fresh outlook at the technological adaptations and how they can enhance and enrich our surroundings rather than distract us from them. UC Berkeley's Carlo [00:26:30] squint and we'll show how knots can be used as constructivist building blocks for abstract geometrical sculptures. NASA's Margarita Marinova will share how the dry valleys event Arctica are an analog for Mars. These are the coldest and dry rocky place with no plants or animals and site. Studying these dry valleys allows us to understand how the polar regions on earth work, what the limits of life are, and to apply these ideas to the cold and dry environment of Mars. Finally, San Francisco Art Institutes, [00:27:00] Peter Foucault will present on systems and interactivity in drawing where drawings are constructed through mark making systems and how audience participation can influence the outcome of a final composition. Focusing on an interactive robotic trying installation. For more information on this free event, visit leonardo.info. Speaker 2: [inaudible]Speaker 6: [00:27:30] now new stories with Rick Karnofsky Speaker 8: science news reports on research by UC San Diego, experimental psychologist David Brang and vs Ramachandran published in the November 22nd issue of plus biology on the genetic origins of synesthesia. The sense mixing condition where people taste colors or see smells that affects only about 3% of the population, half of those with the condition report that family members also [00:28:00] have the condition, but parents and children will often exhibit it differently. Baylor College of Medicine neuroscientist, David Eagleman published in September 30th issue of behavioral brain research that a region on chromosome 16 is responsible for a form of synesthesia where letters and numbers are associated with a color Brang hypothesizes that the gene may help prune connections in the brain and that soon as synesthesiac yaks may suffer a genetic defect that prevents removing some links. [00:28:30] An alternate hypothesis is that synesthesia is caused by neurochemical imbalance. This may explain why the condition intensifies with extreme tiredness or with drug use. Bring in colleagues believe that it is actually a combination of these two that lead to synesthesia. Speaker 2: [inaudible]Speaker 6: spectrum is recorded and edited by me, Rick Klasky, [00:29:00] and by Brad Swift. The music you heard during this show is by David [inaudible] off of his album folk and acoustic. It is released under the creative Commons attribution license. Thank you for listening to spectrum. We are happy to hear from listeners. If you have comments about the show, please send them to us via [00:29:30] our email address is spectrum dot kalx@yahoo.com join us in two weeks at this same time. [inaudible]. Hosted on Acast. See acast.com/privacy for more information.

Shaun Minton sports talk about B. Bonds, Schwartzenegger, steriods etc.

Shaun Minton sports talk about B. Bonds, Schwartzenegger, steriods etc.