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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Freebie 45 types of coaching Nurses can do for more freedom & fulfillment- https://www.heathercolledge.com/45-typesClick the link to book a call about our ELITE Nurse to Coach Academy®https://bit.ly/ELITEBrainstormSessionFIND US ONLINE:►Join our Facebook community: https://bit.ly/ELITENursetoCoach►Website: https://www.heathercolledge.com/academyRate, review & Follow on Apple PodcastsIf you love the show, please consider leaving a rating & review. This helps us support more Nurses starting and growing online coaching businesses! Tap to rate with five stars and let us know what you loved most about the episode! Then, if you haven't done so already, follow the podcast for more!Disclaimer: Results mentioned may not be typical. Income mentioned is gross revenue. ELITE Nurse to Coach Academy™️ makes no guarantees related to income, success, increased revenue or projected sales. Results and income may differ from Client to Client and from what ELITE Nurse to Coach Academy™️ may experience. ELITE Nurse to Coach Academy™️ is not responsible for the earnings, success or failure of our Clients' businesses, the increase or decrease in finances or income level, or any other result of any kind that a Client may have as a result of engaging in our Program. Each Client is solely responsible for their own results. Clients in interviews have not been compensated and there is no conflict of interest.Support the show
Social media feels like a shouting match right now, but that doesn't mean you have to yell to be heard. In this solo episode, I'm breaking down how to promote your coaching business organically in 2025 without burning out or dancing for the algorithm. We're talking real strategy—how to choose where to show up, how to build trust, how to grow your list, and how to keep showing up with purpose even when social media feels overwhelming. Whether you're just starting out or reworking your visibility strategy, these five tactics will help you grow without sacrificing your sanity. Key Takeaways Why you don't need to be everywhere to be effective The power of a weekly signature content plan How to choose the right platform based on your audience—not trends Why video still matters in 2025—and how to use it with intention How story-based posts connect deeper than info-packed ones Why podcast guesting is an underrated growth strategy How to use IG Stories to show the real you (and build trust) Why your email list is your #1 asset—more powerful than any algorithm Tips for consistent list growth and easy nurture systems Resources Mentioned YourHealthCoachBiz.com – Done-for-you email sequences, blogs, freebies, and content plans Topics to talk about: your content pillars (think: funnels, pricing, imposter syndrome) Tools: PowerPoint + Loom to create longform content, podcast pitches, email newsletters If you've been stuck in visibility overwhelm or wondering if organic growth is even possible anymore—this episode is your proof that it absolutely is (with the right system).
Ready to transform your real estate business? With 96% of buyers starting their search online and listings with video getting 403% more inquiries, mastering social media isn't optional.For more, visit https://mitzydadoun.gumroad.com/l/realestatepackage?layout=profile Mitzy Dadoun Author City: Kawartha Lakes Address: 63 Songbird Crescent Website: https://mddigital.biz/
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Nick Huber, founder of Bolt Storage and Somewhere.com, to uncover how he leveraged social media to raise over $40 million and build multiple seven-figure businesses. Discover Nick's "sweaty startup" philosophy, emphasizing executing common business models exceptionally well rather than chasing novel ideas, and how radical transparency on platforms like Twitter transformed into tangible business success. This conversation provides invaluable insights for anyone looking to build a personal brand, scale traditional businesses, or convert online influence into real-world opportunities. Nick shares his strategies for managing multiple ventures simultaneously, his unconventional path to entrepreneurship, and why focusing on "boring" businesses can often outperform trendy tech startups.
What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/
Cosmo says your zodiac sign has a perfect podcast match, and we couldn't resist putting it to the test. Today's episode kicks off with a fun horoscope-inspired segment before digging into fresh industry headlines. Apple just teamed up with Canva to launch free, customizable templates for podcasters, making it easier to create sharp promo graphics. We also cover Anthropic's new Claude 4 upgrades and Google's Veo-3 Gemini integration, which allows creators to direct AI-generated video frame by frame. We also discuss how major events like VidCon and Podcast Movement compare, and why some podcasters are choosing to attend smaller and more intimate conferences in comparison to events with thousands of participants. This episode keeps you current and shows you new tools to boost creativity and workflow. Don't miss this one, listen all the way to the end.Episode Highlights: [03:59] Pat Flynn's Feedback on Social Media Strategies[08:27] Podcast Recommendations by Zodiac Sign[18:17] Podcast Charts and Trends[26:28] Mainstream Media vs. Independent Creators[27:17] The Ambiguity of Content Creation[31:52] AI Innovations in Content Creation[42:58] Upcoming Events for Content Creators[45:58] Apple's New Resources for Podcasters[48:40] The Podcast Show in London[50:11] Empowered Podcasting Conference 2Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingThe Perfect Podcast to Listen to Based on Your Zodiac Signhttps://bit.ly/4mBTPk7Podnews:www.Podnews.netIntroducing Claude 4: https://www.anthropic.com/news/claude-4Empowered Podcasting Conference 2: https://www.empoweredpodcasting.com/Vidcon: https://vidcon.comVirtual Social Media Strategies Summit: https://www.socialmediastrategiessummit.com/Podcast Movement: https://podcastmovement.com/Apple's Resources for Podcasters: https://podcasters.apple.com/support/?type=NewsThe Podcast Show: https://www.thepodcastshowlondon.com/Create With Veo 3: https://labs.google/fx/tools/flowRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
The Head of Instagram, Adam Mosseri, answered questions about going Live to grow your following, being shadow-banned, using hashtags, and more.Are you struggling to keep your Instagram engagement up while taking breaks from the platform? Join me, Daniel Hill, as I unravel insights directly from the Head of Instagram, shedding light on how user behavior and platform features shape our social media experience.In this episode of The Instagram Stories, we dive deep into the evolving landscape of Instagram, exploring critical aspects of user engagement and functionality. I reflect on my recent holiday break before jumping into essential questions about Instagram's features. The Head of Instagram addresses a common concern: taking extended breaks can negatively impact your reach due to decreased data on user engagement. Want to know if you're shadow banned? We discuss how to check for this through the account status section in settings, giving you the tools to monitor your Instagram health.Hashtags are a hot topic, and in this episode, we reveal their diminishing effectiveness in boosting reach. We also touch on the limited impact of going live for follower growth, but don't worry—live sessions can still be a game changer when collaborating with others who share similar audiences. As we explore new Instagram features like the Edits app and the Blends feature, which allows friends to curate a shared feed of reels, you'll discover how to leverage these tools for your social media marketing strategy.The Head of Instagram emphasizes the importance of user questions and fostering creativity and cross-cultural interactions on the platform. This episode is packed with valuable insights into Instagram's features and updates, making it a must-listen for anyone interested in social media trends and strategies. Whether you're navigating Instagram DM strategies, optimizing your content for the Creator Economy, or keeping up with TikTok updates, this episode will equip you with the knowledge you need to thrive in the digital space.Don't miss out on these Instagram news updates that can enhance your social media insights and help you stay ahead in the ever-changing world of social media marketing!Show Notes:Follow Me on Instagram: @danielhillmediaLeave a Review: Apple Podcasts Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
5-26-25 Morning Rush - An Update On My New Social Media Strategy & How Baldoni v Blake Lively Reinforces Critical Thinking! Stop putting off those doctors appointments and go to Zocdoc dot com slash RUSHHOUR to find and instantly book a top-rated doctor today. go to patreon.com/daveneal for more bonus content!
Instagram has announced some updates to the DM inbox around voice memos, including transcription and voice memos up to 5 minutes. Additionally the Meta Quest team is testing 3D photos and the Head of Instagram, Adam Mosseri, explains the Favorites feature. After the break, Ashley Coffey stops by to catch us up on the latest in AI.Are you ready to dive into the latest Social Media News updates that could transform your social media strategy? Join me, Daniel Hill, as I uncover Social Media News to enhance user experience and engagement!In this episode of The Instagram Stories - Social Media News, I discuss the latest Instagram news, including groundbreaking updates in Instagram DMs that allow users to transcribe voice messages and extend audio clips from one minute to five. Plus, discover the new quick follow option in group chats, enabling users to follow multiple accounts effortlessly. I also delve into Meta's testing of 3D photos on Instagram for Quest VR headset users, offering a more immersive experience with standard photos. With insights from Adam Mosseri, the head of Instagram, we explore the 'favorites' feature that allows users to select up to 50 accounts to prioritize in their feed, ensuring that your social media marketing strategies remain effective and tailored to your interests.But that's not all! I'm thrilled to welcome Ashley Coffey from the Coffee and Code podcast, who shares her expertise on recent AI developments impacting social media. From Meta's legal victory surrounding AI training to the rise of AI-generated content and the regulations surrounding deepfakes, we cover it all. This segment emphasizes the intersection of social media advancements and AI technology, highlighting the importance of quality content in the ever-evolving creator economy.Whether you're looking to refine your Instagram DM strategy or stay ahead of social media trends, this episode is packed with valuable insights. Tune in to learn how to leverage these Instagram features and updates to enhance your social media presence and engage your audience effectively. Don't miss out on the latest Instagram news updates that could shape your social media strategies and boost your engagement!Show Notes:Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmediaInstagram Adds New DM Options, Including Voice Clip Transcription (Social Media Examiner)Meta Quest: Social Goes Spatial & the Beginning of Our Reimagined OS (Meta)Instagram Favorites Explained (Instagram) Connect with Ashley:Ashley Coffey from Coffey and Code (Website)Coffey and Code Podcast (Podcast) Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
The Edits app has a Product Lead named Tom who shares a bunch of insights about the best way to create Reels, including technical details like export settings. The Head of Instagram explains Close Friends, TikTok rolls out some new features, and the YouTube team has a great idea that Instagram needs to learn from, plus Wednesday Waffle after the music.Are you ready to supercharge your social media strategy? Join me, Daniel Hill, as I dive into the latest updates and features from Instagram, TikTok, and YouTube that every creator needs to know.In this episode of The Instagram Stories, I discuss exclusive insights from Tom Bender, the Product Lead on the Edits app, who shares essential tips for optimizing video quality for Instagram Reels. Discover how resolution, frame rate, and dynamic range can elevate your content to new heights. Plus, learn about the integrated sharing function that ensures your uploads shine in quality.We also explore Instagram's Close Friends feature, a game-changer for those wanting to share sensitive content with a select group while maintaining privacy. This is just one of the many Instagram features and updates that can enhance your social media marketing efforts.But that's not all! I also cover the latest TikTok updates, including the expansion of its 'add to music' feature to SoundCloud, and the introduction of an AI-powered Seller Assistant designed to streamline the TikTok Shop experience for sellers. These TikTok trends are crucial for anyone looking to stay ahead in the ever-evolving world of social media.Finally, I share exciting updates from YouTube, focusing on new features aimed at enhancing the creator experience and boosting audience engagement, including a feature I think Instagram should add. This episode is packed with valuable social media insights that will benefit both seasoned creators and newcomers alike. Whether you're looking to refine your Instagram DM strategies, explore the creator economy, or simply stay informed about the latest social media trends, this episode is a must-listen. Tune in to hear all about Instagram news updates, TikTok updates, and how these platforms are shaping the future of social media. Don't miss out on these essential tips that can transform your approach to social media marketing! Show Notes:Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmediaEdits App: Visual Quality Tips and Tricks (Threads)Instagram: Close Friends (Instagram)TikTok: TikTok and SoundCloud announce new "Add to Music" App Partnership (TikTok)TikTok: Reinventing the seller experience: how AI supports TikTok Shop Sellers (TikTok)YouTube: Visual Guide in the Shorts Editor, Quiz Stickers for Shorts, and Weekly Top Podcasts (YouTube) Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
Maschinen über Social Media verkaufen? Klingt ungewöhnlich – funktioniert aber.In dieser Episode analysiert Host Robert Kirs die Erfolgsgeschichte der Welger Recycling Engineering GmbH, die über 140.000 Euro zusätzlichen Umsatz generieren konnte – durch eine klare Social-Media-Strategie mit Branchenfokus.Das Unternehmen beliefert zahlreiche Industriezweige und zeigt, wie man trotz breitem Angebot punktgenau entscheidet. Durch temporäre Spezialisierung auf einzelne Zielmärkte entstehen messbare Ergebnisse, planbare Anfragen und stabile Umsätze.Was Sie in dieser Folge lernen:Warum man nicht alle Zielgruppen gleichzeitig ansprechen sollteWie Social Media zur systematischen B2B-Akquise genutzt werden kannWie man Fallstudien und Inhalte je nach Branche anpasstWelche Rolle ingenieurmäßiges Denken im Vertrieb spieltWarum man nie mehrere Variablen gleichzeitig verändern sollte
In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it's essential to position marketing as a strategic investment that drives growth, not simply a cost centre.Featuring insightful perspectives from Sandrine Desbarbieux-Lloyd, Robert Stevens, and Kamila Miller, this episode explores the pressures of delivering results amidst evolving expectations and organisational silos. This podcast will: Reveal why CMOs struggle to secure a seat at the top tableShow why marketers must be strategists as well as storytellers Explore the key tips for bring marketing to the heart of the company Listen now to find out more. Gain even more insights into marketing topics on the CIM Content hub now.
Isaac French thought he had it all. A stable job, a good income, and a fulfilling relationship at such a young age. But somehow he still felt something was missing. He felt that his creativity was limited by his employer. He spent his time building their vision, not his. This is the reason why Isaac decided to take on a challenge to build his own business.Today, Isaac joins the UpFlip Podcast to share the incredible story of building Live Oak Lake, a unique hospitality business that went from an overlooked plot of land to over $1 million in revenue in its first year.Dive into how Isaac, at just 24, spearheaded the project, leveraging his background in construction for the initial remodelling and development. He reveals the innovative property management techniques and automation that allowed him to run this thriving short-term rental business with minimal staff. Discover the secrets behind his explosive growth, fueled by savvy digital marketing and social media techniques that generated a massive following and 80% direct bookings. Isaac also touches on creating premium guest experiences with thoughtful add-ons, akin to curated retail goods, that made his properties stand out. Tune in to learn how he built a brand, not just a business, in the competitive hospitality landscape.Takeaways- Live Oak Lake began from a desire to create unique, design-driven hospitality experiences with personal creative control.- The initial bold step was investing in an undervalued, "briar-infested" property before full funding was secured.- Automation of check-in, smart home features, and guest communication was key to lean operational costs.- An early setback (Airbnb suspension) became a catalyst for a highly successful direct booking strategy.- Prioritizing premium design and a "magical" guest experience justified higher price points and built strong demand.- Influencer marketing and authentic founder-led storytelling were pivotal in rapidly building a large, engaged audience.- Focusing on fewer, high-quality units created exclusivity and allowed for exceptional attention to detail.- Building a strong brand directly translated into significant enterprise value, leading to a profitable exit.- It's crucial to blend artistic vision with savvy operational and marketing execution.Success in unique hospitality requires spotting hidden potential, bold execution, and adapting to challenges.Tags: Property management, Retail Goods, Remodelling, Digital Marketing, Social Media, Short-term RentalResources:Start Your Business Today: https://links.upflip.com/4ktsvms Connect with Isaac: https://www.instagram.com/isaacfrench_/reels/?hl=en
The Head of Instagram answers questions about putting Edits inside the Instagram app, earning money through Instagram, and getting verified. Additionally I play a clip from the Instagram @Creators account with 3 tips about how to make your content creation process easier. The Head of Instagram answers questions about putting Edits inside the Instagram app, earning money through Instagram, and getting verified. Additionally I play a clip from the Instagram @Creators account with 3 tips about how to make your content creation process easier.Have you ever wondered how to get verified on Instagram or how to truly maximize your earnings on the platform? Join me, Daniel Hill, in this episode of The Instagram Stories as I dive deep into the latest insights from Adam Mosseri, Head of Instagram, revealing essential tips and strategies for navigating the ever-evolving world of social media.We tackle pressing questions that every creator and user has about Instagram, including the verification process, where Mosseri outlines two clear paths: becoming a notable figure with media coverage or opting for the paid Meta Verified subscription. It's a revelation that could change how you approach your Instagram journey! Plus, we discuss the common misconception that you need fancy equipment to create engaging posts; instead, Mosseri emphasizes the importance of content quality and storytelling. This is a must-listen for anyone looking to elevate their social media marketing game.As we explore Instagram's potential integration of the Edits app, Mosseri shares that while video editing features are being rolled out, the app will maintain its unique functionalities. This conversation is packed with Instagram news updates that can help you stay ahead of social media trends. We also touch on the subtle art of unfollowing users and how changes to your username can impact your reach.Don't miss out on the importance of utilizing Instagram's creator marketplace and the potential of Instagram DM strategies to connect with your audience. I also share valuable tips for content creation that can enhance your presence on Instagram, TikTok, and YouTube. Lastly, stay tuned for an exciting teaser about Mosseri's insights on improving search functionalities on Instagram, which could revolutionize how we discover content.If you're invested in the creator economy and want to understand the latest Instagram features and updates, this episode is for you. Tune in now to gain social media insights that will empower your Instagram strategy and keep you informed about the latest TikTok trends and social media marketing strategies!Show Notes:Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmediaInstagram: 3 Tips To Make Content Creation Easier (@creators) Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
If you've ever wondered why your marketing sucks and isn't hitting the mark, then this episode of The Hayley Osborne Show is for you, my friend. I'm pulling back the curtain on the real reasons your marketing might be falling flat… and trust me, they're more common than you think. This isn't about sharp ass tactics or trends. It's about the foundations and fundamental core mistakes I see small business owners make repeatedly. The stuff that quietly leaves your dream clients scrolling on right past that “awesome” piece of marketing material you thought you made. I'm sharing 5 truths that might sting a little, which is totally fine. The hard truths hurt sometimes, but if you're serious about growing a magnetic brand and showing up like the superhero you are, this episode will give you the clarity and kick up the backside you need to do better. I'D LOVE US TO CONNECT: • Instagram: @hayleykosborne • Facebook: /hayleyosborne • Website: https://hayleyosborne.com/work-with-me/
TikTok has a new AI feature to bring pictures to life, the Threads app now supports up to 5 links in your bio plus more analytics, the Head of Instagram debates if it's better to make a new account or use your existing one, and Ashley Coffey from the Coffey & Code podcast stops by to share AI news updates.Are you ready to unlock the latest secrets of social media? Join me, Daniel Hill, in this episode of The Instagram Stories - Social Media News, where we dive into the most exciting updates in the world of Instagram, TikTok, and beyond!In this thrilling episode, I discuss TikTok's groundbreaking new AI feature, Threads' enhancements for user engagement, and essential Instagram account management strategies that every creator should know. TikTok has just rolled out 'AI Alive,' a feature that transforms static photos into dynamic videos, a game-changer highlighted by CEO Shou Chew. Meanwhile, Threads has leveled up with the ability to link up to five external websites in user bios, coupled with improved analytics for tracking engagement—this is a must-know for anyone interested in social media marketing!As we navigate the ever-evolving landscape of social media trends, I also share insights on whether you should create a new Instagram account or pivot your existing one. Drawing from Adam Mosseri's insights, I emphasize the benefits of retaining your current account to leverage your existing follower base. I'll provide you with practical strategies for a seamless transition if you choose to change your content focus. Plus, I'm thrilled to welcome Ashley Coffey, an AI expert, who will share the latest developments in AI relevant to social media, including updates from Pinterest and Meta.Stay tuned as we wrap up with a reminder for listeners to leave reviews and keep an eye out for more social media news. Don't miss out on these invaluable social media insights that could transform your Instagram DM strategy, enhance your social media marketing efforts, and keep you ahead of the TikTok trends. Whether you're interested in Instagram features and updates, or looking to refine your social media strategies, this episode has something for everyone!Join me, Daniel Hill, on this exciting journey through the latest social media updates and trends. Your next big breakthrough in the creator economy could be just a listen away! Show Notes:Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmediaTikTok: Introducing AI Alive: Bringing Your Photos to Life on TikTok Stories (TikTok)TikTok: CEO Shou Chew using AI Alive (TikTok)Threads: New Threads Features for a More Personalized Experience That You Control (FB.com)Instagram: The Head of Instagram Debates Creating a New Account (Instagram)This Week in AI:Ashley Coffey from Coffey and Code (Website)Coffey and Code Podcast (Podcast) Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
Ex-Amazon insider Kara Babb shares how to use social media, branding, and AI to build unforgettable brands and drive real emotional connections with customers. Kara Babb, a former Amazon vendor manager, joins us to unravel the complexities of branding in the ever-evolving e-commerce landscape. Drawing from her rich experience, Kara emphasizes the necessity of an omnichannel strategy, highlighting how sustainable brand success relies heavily on building a presence both on and off Amazon. She shares her insights on the significance of external traffic and creative brand awareness campaigns, with compelling examples like Poppy and BirdBuddy, to show how they can create sales surges and foster growth in the competitive market. Our exploration takes a fascinating turn as we examine BirdBuddy's innovative use of TikTok to capture the millennial and Gen Z audience, uncovering how creative content strategies can lead to explosive viral success. We discuss the hurdles platforms like Amazon face in the realm of social media, and the cultural barriers that live shopping encounters in the West compared to its success in Asia. Kara provides a nuanced understanding of why companies like Amazon and TikTok sometimes struggle when stepping outside their core competencies, offering a window into the future of digital engagement and consumer interaction. The conversation moves toward the frontier of AI in shopping, where we discuss how platforms like TikTok and AI models are reshaping consumer search behaviors. We introduce the concept of Generative Engine Optimization (GEO) and its implications for brand strategies, particularly for smaller sellers facing rising costs and international competition. Wrapping up, we delve into how brands like Scrub Daddy, Apple, and Chanel create deep emotional connections with their customers, emphasizing the power of brand identity to transcend mere transactions and maintain a lasting presence in consumers' lives. In episode 447 of the AM/PM Podcast, Kevin and Kara discuss: 00:00 - Branding and Social Media Strategy for E-commerce 01:59 - 1P & 3P Consulting Experience at Amazon 06:52 - Understanding the Concept of Branding for Amazon Sellers 09:45 - Bridging E-Commerce and Branding With Social 13:32 - TikTok Marketing and E-Commerce Insights 14:49 - Utilizing TikTok Trends for Business Success 18:47 - Cultural Differences in Live Shopping 28:13 - AI and Shopping Integration in AILMs (46 Seconds) 34:17 - Future of Social Media and TikTok 35:11 - Building Brand Affinity and Community Engagement 39:10 - The Value of Branding in Selling Online 45:32 - Kevin King's Words of Wisdom
Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Evan Quinn and his cofounders run one of the nation's leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvement, and used their MBA network to refine the business strategy.Watch the video interview on YouTube here. For more on Hiyo and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you.Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing.Key Takeaways:Why social media feels heavy—and what to do about itThe “ELF” business filter: Easy, Lucrative, and FunThe mindset shift from content consumer to content producerHow to approach social with purpose and intentionThe first of three core content types: Content that ConnectsHow to define your personal content pillarsA simple challenge to take action this week
The Head of Instagram, Adam Mosseri, answers questions about reach and engagement, plus some updates to the Edits app and how many Stories you should be posting per day. (Hint: it's less than you'd think).Are you struggling to boost your Instagram engagement? Join me, Daniel Hill, as I dive into the latest insights from Adam Mosseri, the Head of Instagram, in this episode of The Instagram Stories - Social Media News. We unpack the key takeaways from Mosseri's recent Ask Me Anything session, where he addressed the pressing questions on Instagram strategies that every content creator should know. Discover the optimal number of stories to post daily and how posting Reels can significantly impact engagement. Mosseri emphasizes that while video content generally garners more engagement than photos, both formats have their unique advantages on the platform. This episode reveals that there is no strict rule on how many stories to share; rather, the focus should be on quality and viewer retention to maximize your Instagram engagement. We'll also explore the effectiveness of trending audio clips from social media and how they can enhance your reach, although they aren't mandatory for success. As we navigate through the evolving landscape of Instagram features and updates, I'll share insider insights on Instagram's latest functionalities, including the status of Notes and exciting upcoming updates to the Edits app. This episode is packed with social media marketing tips that will help you refine your Instagram DM strategies and elevate your overall content strategy. Whether you're a seasoned influencer or just starting out, you'll gain valuable knowledge on social media trends and effective strategies to thrive in the creator economy. Tune in to learn how to leverage Instagram carousels and master your Instagram engagement with practical advice from a leading voice in the industry. Don't miss out on this opportunity to stay ahead in social media marketing! Join me for an engaging discussion that will empower you to elevate your Instagram game and keep you informed on the latest Instagram news updates and TikTok trends. Let's unlock the secrets to effective Instagram engagement together! Show Notes:Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Phillipa Channer, and this week we're continuing our May series all about content frequency. If you've ever felt torn between showing up consistently and producing content that truly resonates, you're not alone. Today's episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn't effective if what you're sharing isn't connecting with your audience. This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let's break down five key strategies that will help you stay visible and valuable—without burning out. (01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops. ✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value. (02:00) Strategy 1: Prioritize Quality Over Quantity You don't need to post daily to stay relevant. Thoughtful, high-impact posts win every time. ✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler. (02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it. ✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress. (03:30) Strategy 3: Repurpose Content Across Platforms You don't need to reinvent the wheel. One piece of content can serve many purposes. ✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc. (04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule. ✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later! (05:00) Strategy 5: Set Boundaries and Automate You can't (and shouldn't) do everything. Systems are your friend. ✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence. Final Thoughts Balancing consistency and quality isn't about perfection—it's about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting. Thanks for joining me today! Next week, we'll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you've been feeling stretched thin, you won't want to miss it. And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there's something just for you. Until next time, keep shining—and let your content work for you, not against you.
Episode Overview In a sea of sameness, your story is your superpower. In this insightful episode, John Kitchens sits down with Colorado-based agent and branding expert Sam Basel to break down his biggest takeaways from the Thousand Watt Conference—a premier real estate branding and marketing summit now rebranding as Signal. Together, they explore how real estate professionals can stand out in a noisy, AI-fueled market by mastering emotional storytelling, clarifying brand identity, and delivering consistent, human-centered marketing. From building deeper buyer personas to using AI without sounding like a robot, this episode is packed with takeaways to help you resonate with today's AI-empowered clients—and tomorrow's. Key Takeaways 1. Lead with Emotion, Not Just Data Facts tell, stories sell. Buyers make decisions emotionally and back them up with logic. Don't just market homes—tell the story of the life lived inside them. 2. Your Brand Must Be Crystal Clear Your identity is your magnetic field. Sam's “Alpine Legacy” brand speaks to second-home buyers drawn to the Colorado mountains. Align your messaging with who you are and who you're best equipped to serve. 3. Drill Down into Buyer Personas Know their lifestyle, not just their budget. Break down buyer types into motivations, life stage, and emotional triggers. The more personal your messaging, the more powerful your results. 4. Use AI to Enhance, Not Replace AI is your assistant—not your voice. Personalize outputs with detailed prompts that reflect your brand tone. Use AI for story refinement, persona mapping, and message clarity—not copy/paste posts. 5. Trust Comes from Authenticity Over Time Your story needs to be yours. Perfection is boring—show up human and real. People resonate more with your worst video than your most polished one. 6. Content That Connects > Content That Sells Market to the customer's journey, not your résumé. Tell stories of past client transformations—not just property specs. Bonus Concepts Beware of AI Sameness: Without intention, AI outputs will make your brand blend in—not stand out. Social Media Is the Skill That Elevates Everything: Improving your content helps you sell, lead, negotiate, and relate better. Branding is Gardening: Prune distractions, nurture key assets, and design for growth. If You Experiment Enough, Success Becomes Inevitable: Action over perfection. Be Kind. Help People. These are your most powerful brand values—always. Resources Mentioned Signal (formerly Thousand Watt) — thousandwatt.net CoachKitchens.AI — John's custom AI-powered real estate coaching tools The Gap and The Gain by Dan Sullivan Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Obstacle Is the Way by Ryan Holiday “Marketing isn't just a tool—it's how you connect deeply in a distracted world.” — Sam Basel Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!
LISTEN TO THIS EPISODE IF THE QUESTION OF WHAT TO POST IS OFTEN ON YOUR MINDYou sit down with your coffee, ready to post something... and somehow it's mid-afternoon and nothing's gone live. Your brain feels blank, and everything you think of feels like a repeat of something you've already said.In this episode, I'm answering a question from Jennika, who's feeling stuck with content. I'm walking through the two most common reasons business owners get into this cycle: unclear brand foundations and not enough repetition in their messaging.We'll talk about how to revisit the core of your brand—who you're speaking to, what makes your business unique, and how to anchor your content in those pillars.This episode also covers why repeating your message in new formats builds trust and recognition. Instead of chasing new ideas daily, I'll show you how to create structure that makes content easier to produce and more effective.If posting feels heavy or confusing lately, this conversation will help you reconnect with your message and start creating from a more intentional place.TOPICS WE DISCUSS: Content Planning, Brand Foundations, Audience Clarity, Social Media Strategy, Repetition in MarketingJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
Looking to sharpen your marketing skills as a real estate investor? In this episode of Where Should I Invest, we sit down with marketing coach and entrepreneur Jean-Claude “JC” Nasr, who shares powerful insights that can help you stand out and attract the right clients even if you're juggling a full-time job. JC keep things […] The post Attention Getting Social Media Strategies for Real Estate Entrepreneurs first appeared on Sarah Larbi Developments.
Today's episode includes an update from President Trump on TikTok, a new event Meta's hosting in Miami (and online), Instagram gives music artist The Weekend access to a new feature, and the YouTube team shares some strategies for short form video. Are you ready to dive deep into the latest social media trends that are shaping the landscape of content creation? Join me, Daniel Hill, as I navigate through the most significant updates in the world of social media, focusing on TikTok, Instagram, and YouTube. This week, I tackle President Trump's recent comments regarding TikTok, hinting at a potential extension for the app's deadline amid ongoing negotiations with its owner, ByteDance. While I express my fatigue over the ongoing TikTok saga, I provide insights into its implications for content creators and users alike.Shifting gears, I explore Instagram's exciting new feature: lockable reels. This innovative tool allows creators to share exclusive content that can only be accessed through a secret code, opening up new avenues for engagement with loyal followers. I share effective strategies for leveraging this feature to enhance your Instagram DM strategies and build a more dedicated community. The episode also includes a special segment from YouTube's Creator Insider team, where we discuss the recent removal of the Revert to Original feature in YouTube Studio Editor. Additionally, we delve into the importance of crafting compelling hooks in short-form video content, particularly as it relates to the ever-evolving creator economy.In this episode, I highlight the dedication required in content creation, featuring insights from creator Jenny Hoyos, who reveals that it takes her about an hour to produce each second of engaging content. This emphasizes the hard work behind social media videos and serves as a reminder to appreciate the effort that goes into creating captivating Instagram edits, TikTok trends, and YouTube captions. Whether you're looking for social media marketing tips, insider insights on Instagram, or strategies to enhance your content creation process, this episode is packed with valuable information. Don't miss out on the chance to elevate your social media strategies and stay ahead in the dynamic world of Instagram news updates, TikTok updates, and the latest platform updates. Tune in now and transform your approach to content creation!Show Notes:Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia TikTok: President Trump Says He'd Give TikTok Another Extension (Axios)Meta: Conversations 2025 Event (Meta)Instagram: Locked Reel from The Weekend (Instagram) USE CODE ICANTSING YouTube: "Revert to Original" Deprecation in Studio Editor (YouTube)YouTube: A Deep Conversation about Shorts with Jenny Hoyos (YouTube) Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints.Watch the video interview on YouTube here!For more on Bala and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/ LinkedIn: https://www.linkedin.com/in/marykoburi/ YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og Instagram: https://www.instagram.com/birdseyesecuritysolutions Facebook: https://www.facebook.com/profile.php?id=100063849481497# Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/ LinkedIn: https://www.linkedin.com/in/kimtrandc YouTube: https://www.youtube.com/@GimmalSolutions In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Are you ready to unlock the secrets to mastering Instagram and boosting your reach? Join me, Daniel Hill, on this exciting episode of The Instagram Stories as I dive deep into the latest insights shared by the head of Instagram. We explore the innovative Edits app, discuss the powerful Meta AI, and share effective strategies to enhance your visibility on the platform. If you've ever wondered how carousels can elevate your content game, this episode is packed with practical tips you won't want to miss! We kick things off by unpacking the Edits app, a tool designed to streamline your editing process. Don't worry—using this app won't downrank your reels, and I'll give you a sneak peek into upcoming features like new fonts and advanced video editing tools. As someone who navigates the ever-evolving landscape of social media marketing, I understand the frustrations many users face, particularly around music limitations on Instagram. The 90-second cap on music for reels has been a hot topic, and I shed light on the licensing issues that hinder a more expansive experience. It's clear that better collaboration between the music industry and social media platforms is essential for enhancing user satisfaction. Shifting gears, we delve into effective strategies for increasing your reach on Instagram. Does tagging in stories can significantly amplify your visibility? No. But I highlight the effectiveness of carousels, which often outperform single-image posts in terms of engagement. With the right approach to using carousels, you can maximize your content's impact and connect with your audience more effectively. As a product manager and social media manager, I emphasize the importance of strategic planning when it comes to carousel posts. This episode is a treasure trove of insider insights on Instagram, making it a must-listen for anyone looking to stay ahead of social media trends. Whether you're interested in influencer marketing, the latest Instagram features, or simply want to refine your DM strategy, I've got you covered. Join me as we navigate the creator economy and discuss how you can leverage audio clips from social media to enhance your content. Let's dive into the world of social media strategies together! Don't miss out on these valuable insights and actionable tips that can transform your Instagram presence. Tune in now to elevate your social media game and stay informed on the latest updates, including TikTok updates and the Threads. com launch. This is your chance to learn how to optimize your Instagram experience and make the most of the platform! Show Notes:Follow Me on Instagram: @danielhillmediaLeave a Review: Apple Podcasts Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/ LinkedIn: https://www.linkedin.com/in/marykoburi/ YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og Instagram: https://www.instagram.com/birdseyesecuritysolutions Facebook: https://www.facebook.com/profile.php?id=100063849481497# Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/ LinkedIn: https://www.linkedin.com/in/kimtrandc YouTube: https://www.youtube.com/@GimmalSolutions In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
In this episode, we're diving into how to simplify your social media strategy so it actually works. From setting weekly goals to creating consistent content that converts, I'll walk you through the exact steps I use — and teach — to generate leads online. Whether you're just starting or need a reset, this episode gives you the strategy and the push to take action.Follow me on TikTok: @carriejolittleInstagram: @carriejolittleYouTube: @CarrieJLittlwww.smartgirlmedia.com
Featuring Chris Martin, Director of Content, Moody Global MediaRecorded live at the Digital Ministry Conference 2025.In this compelling session from the 2025 Digital Ministry Conference, Chris Martin—veteran digital strategist and content leader at Moody Global Media—pulls back the curtain on how ministry teams can use data not just to drive vanity metrics, but to deepen real connections with their audiences.With transparency and humor, Chris recounts lessons from the infamous "pivot to video" era and how platforms like Facebook once inflated metrics by up to 900%. He uses this cautionary tale to highlight a central truth: not all data tells the truth, and not all metrics matter. Instead, ministries must learn to focus on engagement and meaningful interactions—then use that insight to draw people into deeper channels of connection, like email and direct relationships.For digital marketers and communications teams in ministry, this session is a goldmine of takeaways:Why your email open rate may matter more than your follower countHow to interpret social metrics as communication—not just performancePractical steps to shepherd your audience away from algorithmic platformsHow to avoid the trap of pleasing stakeholders instead of serving your audienceTune in to this podcast to rethink your strategy and walk away with a clearer roadmap for using data to inform content—and ultimately lead your audience into deeper ministry engagement.Resources Mentioned in the EpisodeChris Martin on LinkedInTerms of Service newsletter by Chris MartinMoody Bible InstituteChris's Book: "Terms of Service: The Real Cost of Social Media"
Christine Blosdale is The Expert Authority Coach, bringing over 25 years of experience to help entrepreneurs and businesses tackle their toughest challenges and achieve lasting success. As an internationally recognized media personality, five-time #1 bestselling author, and former contributor for industry giants like America Online and Microsoft, Christine has helped countless clients dominate their niches and accelerate their growth. Christine specializes in Personal Branding, Social Media Strategies, Podcasting Mastery, and Custom Marketing Tactics that not only amplify your voice, but get results. Her hands-on approach will help you build your authority and attract your ideal audience, turning your expertise into a powerful, profitable brand. For more information, visit christineblosdale.com.
Have you been using Meta's AI? Mark Zuckerberg, head of Meta, announced a new Meta AI app. Additionally, Peacock is giving some creators their own shows, and the YouTube Creator Insider team shares some updates for the platform, including improved captions.What if the latest innovation from Meta could change the way we interact with AI forever? In this episode of The Instagram Stories, I dive into the intriguing updates from Meta's Mark Zuckerberg regarding the newly launched Meta AI app. While this app promises personalized voice interactions and management of various AI devices, I can't help but express my skepticism about its necessity compared to established tools like ChatGPT. Are we really in need of another AI tool, or is this just another addition to the already crowded tech landscape?As I explore the Meta AI app, I raise important concerns about privacy and the implications of integrating more personal data into Meta's ecosystem. With the growing focus on social media marketing and social media trends, it's crucial to consider how these developments might impact our digital lives. The episode doesn't stop there! I also discuss Peacock's exciting initiative to collaborate with TikTok creators, who are making waves in the creator economy. This move highlights the potential for these creators to transition into long-form content, a shift that could redefine how we consume media. Tune in as I share a quote from NBC Universal's Josh Feldman, who praises the unique storytelling abilities of TikTok creators, emphasizing their capacity to engage audiences in innovative ways. Additionally, I provide insights from YouTube's Creator Insider team about new features, including stylized captions for Shorts. I believe these enhancements will significantly boost viewer engagement and are a testament to the evolving landscape of social media. As I wrap up, I reflect on the importance of adapting to new content creation standards and share valuable social media tips that can help you navigate these changes. Join me for a deep dive into the latest Instagram news, TikTok updates, and platform updates that are shaping the future of social media. Whether you're interested in influencer marketing, Instagram features, or the latest in DM automation, this episode has something for everyone. Don't miss out on these insider insights on Instagram and beyond! Listen in and discover how the Meta AI app and other trends could impact your strategy in the ever-evolving world of social media!Show Notes:Leave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmediaMeta: Mark Zuckerberg shares the new Meta AI app (Instagram)Peacock: Peacock's Next Four Scripted Shows Are From Digital Creators (The Hollywood Reporter)YouTube: Stylized Captions for Shorts on Android and iOS, Improvements to the YouTube Main App, and More! (YouTube)Capcut: Keep Your Capcut App From Updating (YouTube) Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
Paige Arnof-Fenn is the founder & CEO of global branding and digital marketing firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
In a fast-moving digital world, a strong personal brand can be just as critical as your company's. In this episode of Can You Hear Me?, Rob Johnson and Eileen Rochford sit down with Paige Arnof-Fenn to explore what it takes to stand out online.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Season 2, Episode 13: In this episode of No Cap Podcast by CRE Daily, hosts Jack Stone and Alex Gornik sit down with Don Tepman, the man behind The Strip Mall Guy. Don shares the story of how a single Twitter post launched a thriving commercial real estate brand and led to millions in deals. He reveals how going public transformed everything, why he doesn't believe in real estate courses, and how he's built a business around value-add strip malls. Don also discusses his rise from broker to principal, his strategy for building strong broker relationships, and the role AI might play in shaping the future of real estate. Plus, get an exclusive look into his legendary annual gala and what makes it so special. Whether you're into real estate, deal-making, or just love a great story, this episode is for you! CHAPTERS 00:00 - Introduction 08:31 - Going Public & Deal Flow Explosion 15:28 - From Broker to Principal 22:33 - Value-Add Strategy & Market Challenges 27:48 - Broker Relations & Fund Structure 31:32 - Social Media Strategy & Real Estate Courses 35:15 - Advice for Newcomers & Importance of Mentorship 41:39 - Annual Gala Preview & Closing Thoughts For more episodes of No Cap by CRE Daily visit https://www.credaily.com/podcast/ Watch this episode on YouTube: https://www.youtube.com/@NoCapCREDaily About No Cap Podcast Commercial real estate is a $20 trillion industry and a force that shapes America's economic fabric and culture. No Cap by CRE Daily is the commercial real estate podcast that gives you an unfiltered ”No Cap” look into the industry's biggest trends and the money game behind them. Each week co-hosts Jack Stone and Alex Gornik break down the latest headlines with some of the most influential and entertaining figures in commercial real estate. About CRE Daily CRE Daily is a digital media company covering the business of commercial real estate. Our mission is to empower professionals with the knowledge they need to make smarter decisions and do more business. We do this through our flagship newsletter (CRE Daily) which is read by 65,000+ investors, developers, brokers, and business leaders across the country. Our smart brevity format combined with need-to-know trends has made us one of the fastest growing media brands in commercial real estate.
In today's episode of the Wealthy Woman Lawyer® podcast, I sit down with Ania Barycka, a law school graduate and the founder of AskAniaMedia Inc., a boutique social media agency. For the past five years, Ania has helped law firms and other businesses build their brands online through authentic, video-first, multi-platform content strategies that generate real results. She also happens to be the social media strategist behind the Wealthy Woman Lawyer brand. If you've been wondering how to leverage your firm's social media to actually attract clients—or whether it's even worth your time—you won't want to miss this conversation.Listen in as Ania and I discuss:- What's working *right now* on Instagram and why highlights may be on their way out.- Why video (even without you on camera!) is the most powerful content format for law firms.- How even ‘boring' behind-the-scenes content can spark real engagement—and why that matters.- What to do (and NOT do) if you want your firm's social media presence to bring in actual leads.- Why going viral may not be the best thing for your business (and what to focus on instead).- How social media managers can help you stay consistent and strategic without adding more to your plate.- Why Google My Business videos are a hidden gem for visibility—and how law firms can use them.LINKS TO LOVE: To learn more about Ania and her work with law firms, visit her at askaniamedia.com or connect with her on Instagram @askaniamedia. Want to leave us a review on Apple Podcasts? We'd love it! Here's the link. Ready to scale your law firm and build a practice that aligns with your values? Book a call with Davina.
In today's episode of Community Kristina is joined by social media strategist and Manychat automation expert, Madi Beumee. Madi has been behind the scenes of some of the biggest online business growth stories, using ManyChat to turn followers into engaged community members and paying clients.In this episode Madi shares the biggest mistakes businesses make when trying to convert followers into customers, why your audience isn't buying from you (and what to do about it), and how to build hype before launching a new product or offer.Manychat can collect leads, engage your audience, and make sales, are you missing out on this powerful tool?Tune in to learn how to make social media automations work for you!Connect with Madi:InstagramPersonal InstagramTikTokThe Content LabGrab Madi's Free ManyChat GuideMentioned in this Episode:Trial Reels EpisodeUrban Baker00:00 - Intro03:00 - Nurturing Followers Into Sales21:20 - What Is Manychat23:40 - Who Should Use Manychat?29:19 - Should You Boost Manychats?32:00 - Avoiding Being Spammy with Manychat36:45 - Connect with MadiSend me a text!Scale Faster with The Growth HackGrowth marketing tips & tech insights from those who've done it.Listen on: Apple Podcasts SpotifyFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.00:00 Introduction and Guest Introduction01:13 New Strategies in Publicity02:04 Collaborative Approach with Authors03:08 Direct Media Connections06:07 Effective Use of LinkedIn09:36 Building Long-Term Media Relationships17:16 Social Media Strategies for Authors23:51 Establishing Client Relationships24:07 Success Stories and Client Wins25:00 The Importance of Persistence26:23 Leveraging Niche Publications30:02 Networking and Podcasting31:26 Exploring Newsletters and Substack34:24 The Value of Social Media Engagement35:46 Final Thoughts and Key Takeaways
Joining us in this episode of Living Off Rentals is someone with a 20-year background in the digital media space. Kamille Longstreet is a real estate investor, influencer, and co-founder of Stay Booked, a company that helps vacation rental owners master independent marketing to grow their bookings. With over 20 years of experience in the media and digital marketing industry, Kamille was able to generate over $50K in direct bookings (on top of her Airbnb revenue) and grow her Instagram following to 10K+ in less than 9 months. Listen as she shares the social media strategies to get direct bookings for your properties, how to work with social media influencers, and why social media marketing is a great tool for property hosts. Enjoy the show! Key Takeaways: [00:00] Introducing Kamille Longstreet and her background [02:02] Getting into short-term rentals [09:07] Barriers to moving to another country [19:02] The eight playbooks of how to start getting more direct bookings [25:52] How do you hire an influencer? [28:03] Negotiating and making an agreement with influencers [30:54] Branding is very important [33:18] Content creation [37:53] Creating the direct booking website [49:32] About email marketing [01:00:10] Connect with Kamille Longstreet Guest Links: Website: https://staybooked.net/ Show Links: Living Off Rentals YouTube Channel – youtube.com/c/LivingOffRentals Living Off Rentals YouTube Podcast Channel - youtube.com/c/LivingOffRentalsPodcast Living Off Rentals Facebook Group – facebook.com/groups/livingoffrentals Living Off Rentals Website – https://www.livingoffrentals.com/ Living Off Rentals Instagram – instagram.com/livingoffrentals Living Off Rentals TikTok – tiktok.com/@livingoffrentals
In this episode of the I DO Wedding Marketing podcast, I had the absolute pleasure of sitting down with Zoila Castro—co-founder of Nomad Agency and BTS Bridal Besties—to talk all things luxury bridal marketing and wedding day content creation. We explored how to authentically connect with today's luxury couples on social media, the growing demand for wedding day content creators, and how to make your wedding content truly stand out on platforms like Instagram, TikTok, and Pinterest. Zoila shared her global background in luxury fashion and bridal marketing, including her incredible work with brands like Galia Lahav.We dug into how to plan content capture during weddings even if you're solo, why B-roll and organic moments resonate with modern brides, and the importance of collaboration between vendors. Zoila also dropped so much wisdom about working with influencers, from evaluating engagement and creating agreements to maximizing visibility through bridal showers. We also touched on selecting cover photos, using trending audio effectively, and optimizing video posts across multiple platforms.This episode is packed with actionable insights for wedding vendors, social media managers, and content creators looking to elevate their presence in the luxury wedding space. Whether you're just starting out or ready to pitch an influencer, Zoila's advice is grounded, strategic, and inspiring.Tune in to hear how to reimagine your brand, connect authentically, and thrive in a rapidly evolving wedding market.Follow Zoila Castro:Instagram: @zoicastrouriol and @btsbridalbesties Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com
Send us a textI have a lot to share today — all moves you're going to want to hear as you build out your biggest year yet - Because it's only APRIL! Let's get into it.Join The Luxury Of It All: https://www.brittneyjonesceo.com/luxuryofitallGet My 7 Figure Guide: https://brittney-ceo.mykajabi.com/offers/fbKnBwSM/checkoutGet my FREE weekly biz babe moves straight to your inboxhttps://view.flodesk.com/pages/624b64b2a15594c239cada7bJoin my Facebook Grouphttps://www.facebook.com/groups/131279237732613Follow me on Ig @brittneyceo for my daily life, hot biz tips, and morehttps://www.instagram.com/brittneyceo/
In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course. . The Profit Accelerator - April 14-18 https://standoutfitpro.com/profit-accelerator And when your ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways 90 Days Of Social Media Content For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast. Some Takeaways: You are going to have to pivot your social media strategy. Your bio is hot real estate. You need to be so repetitive in your messaging. Sometimes you can't have it all with every single post. Don't let self-doubt take control during launches. Your strategy is gonna change over time. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos Buy Ellen's Book: https://www.ellenmackenzie.com/book
In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA
Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources
Episode 295 hosts Brooke Carrero, a Registered Nurse from Philadelphia, USA. Brooke joins us in the 27th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:26 Upcoming Events and Announcements 01:12 Social Media and Community Engagement 02:49 Introducing Today's Guest: Brooke Carrero 03:14 Brooke's Journey into Aesthetics 04:41 Challenges and Successes in Aesthetics 09:15 Educational Path and Mentorship 26:15 Balancing Professional and Personal Life 30:36 Efficient Clinic Operations 40:50 Consultation Process and Patient Interaction 41:22 Building Patient Confidence and Addressing Concerns 45:05 Choosing the Right Neurotoxin 49:59 Filler Preferences and Techniques 55:17 Dissolving Fillers and Exosomes 01:01:44 Business Structure and Working Arrangements 01:06:13 Future Trends in Aesthetics and Regenerative Health 01:10:38 Social Media Strategy and Challenges 01:15:06 Concluding Thoughts and Future Plans JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here.