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2 episodes with healthcare startup
2 episodes with healthcare startup
3 episodes with healthcare startup
2 episodes with healthcare startup
2 episodes with healthcare startup
3 episodes with healthcare startup
2 episodes with healthcare startup
Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business. BylddTackleboxIdea to Startup NewsletterThe Perfect CoupleDavid Allen GTD workbookHow to Design and Teach WorkshopsTimestamps:00:30 Intro - Email Team@Gettacklebox.com your concierge MVP ideas02:30 - Recap of Episodes 1-3 in the series05:15 - Part 1: What Do You Need, and What Do You Not Need?06:25 - Remember Scooby Doo09:10 - Byldd10:18 Part 2: Your Product Should Be Tailored, Not New12:45 Part 3: Customer Journey and Tell the Story16:30 Part 4: How Many Customers and Should You Discount?18:00 The Superpower: Optimism20:08 Part 5: How It Went23:25 The End: What's Next?
Juha Mikkola, Co-Founder & CEO of Usko Health, talks with EisnerAmper's TechTalk host Fritz Spencer about his startup's mission to make high-quality dental care accessible to all Americans through medical tourism. In this episode, Juha discusses how his platform gives patients the ability to easily compare dental services quotes from multiple dentists within Usko's experienced network. Learn how Usko is standardizing the process of booking international dental appointments- allowing consumers to save money without compromising the quality of their care.
In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it.Episode 1 in the series: The IdeaEpisode 2 in the series: Acquiring CustomersTackleboxIdea to Startup NewsletterOne Person Landing PageTimestamps:00:30 Intro - The Last 15%03:41 Episodes 1 + 2 recap07:02 Smooth Jazz07:30 The Concierge MVP08:56 The Four Ingredients of the CMVP10:17 Ingredient One: Pick Your Frank13:01 Ingredient Two: Find, and Convince, More Franks15:30 The Landing Page16:35 Champions and Risk18:19 Ingredient Three: The Wedge
Today is Part 2 of starting a startup live on the pod. We focus on finding and engaging potential customers through Brute Force Customer Acquisition and dig in on value creation using the Delta 4 framework. The entrepreneur we're helping experiences an epiphany about what his doctor customers truly need, challenging his initial assumptions and forcing him to pivot his approach. TackleboxBylddIdea to Startup NewsletterDelta Four 00:30 Intro - Last Week's Episode04:18 Brute Force Customer Acquisition + The Five Startup Steps09:37 The best brute force acquisition I've seen10:49 Doctor Customer Acquisition12:44 Hunting Delta 416:00 The Hunch
Today, we'll start a startup live on the pod. A listener wrote in with an idea in the shifting healthcare space and we pursue it over the next few episodes. We start from square one, digging into what's actually valuable about the idea with the 90% Wrong Principle, using the Four Question framework to pull out assumptions, and finally judging the viability of early customers with the Committed vs. Interested Test. It's a fun start to a series where we'll build a business in real-time. 90% WrongHow to Live an Asymmetric LifeTackleboxIdea to Startup NewsletterIdea to Startup Bot 00:25 Intro - Starting a Startup Idea Live02:02 The Idea - Healthcare is changing05:58 Smooth Jazz06:30 90% Wrong07:52 Scary and Hard09:30 Worst First10:51 The Four Story Questions15:45 The Two hero's18:38 The End: I Hate Both Customers
Glenn Luk has worked as an investment banker, private equity investor, and startup founder. He has closely analyzed aspects of the Chinese economy, including its GDP and high speed rail system.Steve and Glenn discuss:(00:00) - Introduction (01:21) - Glenn Luk's Background: HK, Taiwan, China (07:59) - Evolution of Chinese Companies and Economy (14:58) - From Banking to Private Equity and Venture Capital (23:08) - Founding a Healthcare Startup and Entrepreneurial Ventures (26:35) - China's Development and Economic Policies (41:17) - Comparing US and China's Economies and Cultures (47:12) - Demographics and Consumer Behavior in China (49:09) - China's Economy: Beyond GDP (56:34) - High Speed Rail: huge success, or white elephant? (01:17:26) - Future of China's Economy References:Glenn Luk on Twitter: https://twitter.com/GlennLukGlenn on High Speed Rail: https://www.readwriteinvest.com/p/is-high-speed-rail-in-china-a-grayMunger and Ricardo: https://infoproc.blogspot.com/2008/03/charlie-munger-ricardo-and-finance.htmlMusic used with permission from Blade Runner Blues Livestream improvisation by State Azure.--Steve Hsu is Professor of Theoretical Physics and of Computational Mathematics, Science, and Engineering at Michigan State University. Previously, he was Senior Vice President for Research and Innovation at MSU and Director of the Institute of Theoretical Science at the University of Oregon. Hsu is a startup founder (SuperFocus, SafeWeb, Genomic Prediction, Othram) and advisor to venture capital and other investment firms. He was educated at Caltech and Berkeley, was a Harvard Junior Fellow, and has held faculty positions at Yale, the University of Oregon, and MSU. Please send any questions or suggestions to manifold1podcast@gmail.com or Steve on Twitter @hsu_steve.
"I think the more questions the employer asks, and just the deeper that they're willing to think about this and have already thought about it, the more they're able to buy into this mission." - Russell Pekala Russell Pekala, co-founder of Yuzu Health, joined me in studio for this week's episode focused on controlling pharmacy costs and emergency claims. Yuzu Health is a startup in the TPA space aiming to change how the claims process work. Rather than having the member get care and then deal with lowering costs after the fact, Yuzu pre-adjucates claims when possible, issuing a credit card to members to pay for care and avoiding huge bills on the backend. In addition to the claims talk, Russell and I chatted about his Harvard days, what founding a dating app was like, and the ramen-related health accident that pushed Russell into the healthcare startup space. Chapters: 0:00 - Meet Russell Pekala 5:53 - Working On A Dating App At Harvard 08:26 - The Art and Science of Stop Loss Insurance 18:47 - Yuzu's Innovative Startup Health Insurance Solution 20:44 - How Did Yuzu Get Started? 21:45 - Improving Healthcare Transparency and Accessibility with Yuzu 28:48 - Navigating Pharmacy Costs with SmithRX 32:51 - Revolutionizing Emergency Claims in Healthcare 39:26 - Employers Seeking Alternative Healthcare Approaches 54:26 - Revolutionizing healthcare through predictive wearables Key Links for Social: @SelfFunded on YouTube for video versions of the podcast and much more - https://www.youtube.com/@SelfFunded Listen on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02 Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/self-funded-with-spencer/id1566182286 Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/ Follow Spencer on Instagram - https://www.instagram.com/selffundedwithspencer/ Key Words: #healthcare #healthinsurance #startups #technology #costcontrol #pharmacy #employers #predictivedata #wearables #futureofinsurance #selffunded #podcast healthcare, health insurance, startups, technology, cost control, pharmacy, employers, predictive data, wearables, future of insurance, self funded, podcast --- Support this podcast: https://podcasters.spotify.com/pod/show/spencer-harlan-smith/support
"I think the more questions the employer asks, and just the deeper that they're willing to think about this and have already thought about it, the more they're able to buy into this mission." - Russell Pekala Russell Pekala, co-founder of Yuzu Health, joined me in studio for this week's episode focused on controlling pharmacy costs and emergency claims. Yuzu Health is a startup in the TPA space aiming to change how the claims process work. Rather than having the member get care and then deal with lowering costs after the fact, Yuzu pre-adjucates claims when possible, issuing a credit card to members to pay for care and avoiding huge bills on the backend. In addition to the claims talk, Russell and I chatted about his Harvard days, what founding a dating app was like, and the ramen-related health accident that pushed Russell into the healthcare startup space. Chapters: 0:00 - Meet Russell Pekala 5:53 - Working On A Dating App At Harvard 08:26 - The Art and Science of Stop Loss Insurance 18:47 - Yuzu's Innovative Startup Health Insurance Solution 20:44 - How Did Yuzu Get Started? 21:45 - Improving Healthcare Transparency and Accessibility with Yuzu 28:48 - Navigating Pharmacy Costs with SmithRX 32:51 - Revolutionizing Emergency Claims in Healthcare 39:26 - Employers Seeking Alternative Healthcare Approaches 54:26 - Revolutionizing healthcare through predictive wearables Key Links for Social: @SelfFunded on YouTube for video versions of the podcast and much more - https://www.youtube.com/@SelfFunded Listen on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02 Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/self-funded-with-spencer/id1566182286 Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/ Follow Spencer on Instagram - https://www.instagram.com/selffundedwithspencer/ Key Words: #healthcare #healthinsurance #startups #technology #costcontrol #pharmacy #employers #predictivedata #wearables #futureofinsurance #selffunded #podcast healthcare, health insurance, startups, technology, cost control, pharmacy, employers, predictive data, wearables, future of insurance, self funded, podcast --- Support this podcast: https://podcasters.spotify.com/pod/show/spencer-harlan-smith/support
"Are you tired of the long, winding road of drug discovery, full of dead-ends and costly detours? Do you wish there was a more efficient way to navigate the complex landscape of pharmaceutical R&D?In this episode, we bring you the solution that promises to be the 'Google Maps' for drug discovery. Samantha Dale Strasser, PhD, CSO and co-founder of Pepper Bio, shares her revolutionary approach to drug discovery that's already making waves in the healthcare industry.
After incredible growth during the pandemic, digital health is adjusting to its own kind of new normal. Interest remains strong, deals are flowing and artificial intelligence is making its mark. But the market is less frothy –or maybe it has even overreacted. Friend of the show, Jessica DaMassa, (Host, WTF Health), joins us again to talk about the digital health trends and challenges of 2023.ABOUT CARETALKCareTalk is a weekly podcast that provides an incisive, no B.S. view of the US healthcare industry. Join co-hosts John Driscoll (President U.S. Healthcare and EVP, Walgreens Boots Alliance) and David Williams (President, Health Business Group) as they debate the latest in US healthcare news, business and policy.ABOUT WTF HEALTHWTF Health gives you a glimpse of the future of health by introducing you to the people who are going to change it. Jessica DaMassa, the emerging ‘It girl' of health tech interviewing, chats it up with the ‘who's who' of the health innovation set.GET IN TOUCHBecome a CareTalk sponsorGuest appearance requestsVisit us on the webSubscribe to the CareTalk NewsletterShop official CareTalk merchFOLLOW CARETALKSpotifyApple PodcastsGoogle PodcastsFollow us on LinkedIn#hlth #digitalhealth #AI #healthcaretechnology #hlthconference #healthtech #technology #healthcareinnovation #healthcarestartups #healthcarebusinessCareTalk: Healthcare. Unfiltered. is produced by Grippi Media
James Wong joins More Than Blockchain to discuss his Bitcoin healthcare startup - NIHOWDY. NIHOWDY works similar to a popular prescription discount / rebate service GOODRX, but unlike GOODRX, it gives back to customers and does so using the Bitcoin Lightning network. On the 85th episode of More Than Blockchain, join host Jarrett and guest and Founder of NIHOWDY to learn about the future of prescription discount/rebate services. NIHOWDY website - https://nihowdy.com/ James' LinkedIn - https://www.linkedin.com/in/jamesdanielwong/ James' Twitter - https://twitter.com/thesimpledoctor Please follow us on social media and check out our website: Instagram - https://www.instagram.com/morethanblockchain/ Twitter - https://twitter.com/morethanblckchn YouTube - https://www.youtube.com/channel/UC45qe8qj0rIcXdYqI_aiIXg LinkedIn - https://www.linkedin.com/company/more-than-blockchain Website - https://www.morethanblockchain.xyz/ To learn more about More Than Blockchain's host - https://jarrettcarpenter.com/
Have you ever encountered a transformative moment that shifted your perspective entirely? A moment where everything fell into place, and you gained a whole new understanding of things?Now, imagine being in the shoes of Dr. Olivier Mitchell, a healthcare startup founder who has established a thriving company but is facing challenges in taking it to the next level. Or consider Mark Anthony, a captivating influencer who effortlessly attracts resources but struggles to leverage them effectively. And let's not overlook Sarah Thompson, a seasoned operations expert who occasionally loses sight of the bigger picture.In this captivating episode, we'll dive deep into the vital role that experts and champions play in propelling businesses towards accelerated growth and increased profitability. Join me as we unravel the secrets behind harnessing the power of experts and champions, paving the way for unprecedented growth and profitability in your business landscape.Episode Timeline:[00:01:20] - Challenges Faced by Healthcare Entrepreneurs [00:03:13] - Understanding the Three Founders Personas [00:08:49] - Importance of Building the Right Board[00:14:11] - Foundational Success [00:15:30] - People Counterattack [00:19:35] - Integrated Board Links and Mentions:-Listen
Have you ever encountered a transformative moment that shifted your perspective entirely? A moment where everything fell into place, and you gained a whole new understanding of things? Now, imagine being in the shoes of Dr. Olivier Mitchell, a healthcare startup founder who has established a thriving company but is facing challenges in taking it to the next level. Or consider Mark Anthony, a captivating influencer who effortlessly attracts resources but struggles to leverage them effectively. And let's not overlook Sarah Thompson, a seasoned operations expert who occasionally loses sight of the bigger picture. In this captivating episode, we'll dive deep into the vital role that experts and champions play in propelling businesses towards accelerated growth and increased profitability. Join me as we unravel the secrets behind harnessing the power of experts and champions, paving the way for unprecedented growth and profitability in your business landscape. Episode Timeline: [00:01:20] - Challenges Faced by Healthcare Entrepreneurs [00:03:13] - Understanding the Three Founders Personas [00:08:49] - Importance of Building the Right Board [00:14:11] - Foundational Success [00:15:30] - People Counterattack [00:19:35] - Integrated Board Links and Mentions: - Listen
Tune in for today's industry updates.
About Dale Cook:Dale is an expert in digital mental health. As co-founder and CEO of Learn to Live, he's part of a member-focused mental healthcare company that provides online programs and 24/7 clinician coaching to empower people to improve their mental health. Learn to Live serves over 33 million people through health plans, employers, and universities across the country.Dale has been recognized for his innovative approaches to healthcare as a recipient of the (Real) Power 50 award and the Business Leader in Healthcare: Startup award. Dale has been featured in various local and national publications, including Forbes, The Observer, National Public Radio, O, The Oprah Magazine, and others. Dale provides a welcoming and inspiring voice around mental health and the importance of driving engagement with digital healthcare solutions for at-risk populations.He is an active member of multiple healthcare entrepreneur groups focused on improving healthcare at the state and federal levels and is a member of the Governor's Taskforce on Broadband in Minnesota, which seeks to ensure quality broadband access for all Minnesotans. Dale is also a Fellow of the fifth class of the Health Innovators Fellowship at the Aspen Institute and a member of the Aspen Global Leadership Network. Things You'll Learn:Cognitive Behavioral Therapy programs have been studied for over two decades, and research shows that, when done correctly, digital CBT can be as effective as face-to-face CBT.Some necessary psychometric assessments are the PHQ-9 for depression, the GAD-7 for general anxiety, and the SPIN for social anxiety.Almost half of the people in the United States will suffer from a mental health problem at any point in their lives, but only one in four will seek care.Currently, teen mental health is one of the most important and talked about issues in this space.More than half of the counties in the US don't have a mental healthcare practitioner.Resources:Connect with and follow Dale Cook on LinkedIn.Follow Learn to Live on LinkedIn.Visit the Learn to Live Website!
In this episode, we delve into the entrepreneurial journey of a healthcare startup leader. Our guest, Brian Russon, co-founder, and CEO of Patient Genie, shares his insights on starting a business, forming strategic partnerships, and succeeding in the hospital and healthcare industries. Patient Genie is an AI-driven healthcare navigation solution that simplifies provider search and delivers patients to the provider's doorstep through patented algorithms and methods. Join us as we pick Brian's brain and gain valuable insights into the healthcare startup landscape. We are excited to speak with Brian, who comes highly recommended as a guest from Justin Kahn, a previous guest on episode 22 of the Remote Start Podcast. If you missed that episode, be sure to check it out as well. Tune in now for an engaging and informative conversation!Learn more about Brian Russon at:Website: https://patientgenie.com/LinkedIn: https://www.linkedin.com/in/brian-russon-0a26224/Learn more about the Remote Start Podcast at: https://www.remotestartpodcast.com/
Apple has been secretly working on a revolutionary healthcare project for years. One they started when Steve Jobs was still CEO. Here's a clue about what it involves... Did you know 11.5% of global health expenditure is spent on diabetes? That's USD$966 billion! Roughly 1 in 10 Americans are diabetic - in Australia, it is roughly 1 in 20. Every day, most diabetics prick their skin to test their blood sugar levels. Apple's secret project has been working on technology to test blood sugar without having to prick the skin. And they hope to one day build it into the Apple Watch. This will be technology we'll all have access to - and anyone at risk of getting diabetes will know when they are pre-diabetic. Tell us what you think of The Dive - email us at thedive@equitymates.com. Follow our Instagram here, or find out more here. Stay engaged with the Equity Mates community by joining our forum. In the spirit of reconciliation, Equity Mates Media and the hosts of The Dive acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today. *****This podcast is intended for education and entertainment purposes. Any advice is general advice only, and has not taken into account your personal financial circumstances, needs or objectives. Before acting on general advice, you should consider if it is relevant to your needs and read the relevant Product Disclosure Statement. And if you are unsure, please speak to a financial professional. Equity Mates Media operates under Australian Financial Services Licence 540697.The Dive is part of the Acast Creator Network. Hosted on Acast. See acast.com/privacy for more information.
Tune in for today's industry updates.
Jennifer Fried, MBA, most recently the CEO of ExplORer Surgical, joins the show to share her story as a co-founder of a successful startup health technology company. She begins by telling her inspiration to start the company with her partner, when and how operating room workflow and efficiency was discovered as an area of unmet need, the steps she took to create the software platform solution and how it functions, struggles she faced when facing potential investors, how the pandemic propelled the platform from a “nice to have” to a “must have,” why the business was eventually sold, and what the lessons learned were from the whole experience. Check out Chadi's website for all Healthcare Unfiltered episodes and other content. www.chadinabhan.com/ Watch all Healthcare Unfiltered episodes on Youtube. www.youtube.com/channel/UCjiJPTpIJdIiukcq0UaMFsA
Dr. Ingrid Murra realized that dentistry needed to change when she was in her orthodontics residency program at Harvard Dental School. Patients were confused about whether to see a dentist, or orthodontist, or straighten their teeth by mail, and orthodontists had an average of $500,000-$1,000,000 of student debt. Then, Dr. Murra founded Two Front. And, as its Founder and CEO, she is building the Modern Orthodontic Practice through a tech-enabled services platform. Two Front empowers orthodontists to run virtual-first practices, collaborating with dentists for office space and holistic patient care. Dr. Murra says orthodontists grow, dentists win, and patients smile better. Please tune in to listen to her intriguing story... _____________________________________________________ Rajeev Mudumba's Website: www.planb.live Plan B Success Podcast: Available on your favorite platform including iTunes @ https://apple.co/2JCSysL?ls=1 or www.planbsuccess.live or www.planb.live https://www.planbsuccessschool.thinkific.com - You can be a successful Entrepreneur and can do a LOT with your very own podcast. Follow Rajeev's FREE training & you'll discover How to ideate, create, launch, monetize and grow your podcast in just a couple of hours! Rajeev's Book - My Inspiration: Quotes that shaped my self-improvement journey - Available on Amazon Worldwide on your local Amazon site or @https://amzn.to/2JG1DRL Plan B Success YouTube Channel: http://bit.ly/2YegieF Medium Articles: https://rajeevmudumba.medium.com LinkedIn: https://www.linkedin.com/in/rajeevmud... Facebook Plan B Success Page: https://www.facebook.com/planbsuccess... Facebook My Inspiration Book Page: https://www.facebook.com/myinspiratio... Instagram: @hifromraj1
The caregiver shortage is growing, but a lot of caregivers are leaving the industry, especially during COVID. What is the best solution? Probably an on-demand economy. Caribou creates software for home care companies that helps them recruit and retain caregivers with referral and incentive programs. As CTO that works with customers the same as on the technical part, Timothy shares his advice on both his startups related to healthcare, how to define how much to pay for a solution that nothing like this existed before, and how to choose a team that can give you great results. And also, why should project managers be involved very early on in the sales cycle? Enjoy the listening! Links: Tim's Linkedin: https://www.linkedin.com/in/timothyahong/?originalSubdomain=ca Caribou website: https://www.caribou.care/
In today's episode of Zero to CEO I speak with Cofounder & CTO of Moving Analytics, Shuo Qiao about how to grow as a healthcare startup. Shuo tells us how he started to work on his startup as well as what you should expect when you work on a healthcare startup, both pros and cons. We cover the regulations in cybersecurity and healthcare compliance. Above all else Shuo is a firm believer that motivation matters. Finally we talk about how statistics are important to validate your solution.
In der Mittagsfolge sprechen wir heute mit Felix Stockmar, Co-Founder und CEO von Medudy, über die siebenstellige Finanzierung. Medudy wird Ärztinnen und Ärzten auf der ganzen Welt ab Anfang 2023 Zugang zu wertvollem medizinischen Wissen ermöglichen. Dafür hat das MedTech eine Bildungsplattform entwickelt, die Videokurse in bis zu 50 Sprachen anbietet. Dadurch können Sprachbarrieren abgebaut und die Patientenversorgung weltweit verbessert werden. Eine künstliche Intelligenz (KI) sorgt für eine kostengünstige Betreibung, indem sie Inhalte jederzeit anpassen und aktualisieren kann, ohne dass vollständig neue Videos produziert werden müssen. Zudem stellt die KI die Speaker als virtuelle Avatare dar und übersetzt die vermittelten Inhalte eigenständig. Somit macht sich das Startup unabhängig von den Terminkalendern und Aufenthaltsorten der Expertinnen und Experten. Alle Lerninhalte sind verifiziert, sodass ein hochwertiger Qualitätsstandard garantiert werden kann. Ein weiterer Vorteil ist die CME-Zertifizierung, sodass Fachärztinnen und Fachärzte ihre CME-Punkte flexibel über die Plattform sammeln können. Das Healthcare-Startup wurde im Jahr 2022 von Felix Stockmar, Felix Leimer und Lucas Amadeus Krauße in Hamburg gegründet. Nun hat Medudy bekanntgegeben, dass Isartal Health Media mit einer siebenstelligen Summe in das MedTech investiert hat. Isartal Health Media ist ein Teil der Wort & Bild Verlagsgruppe und ein Schwesterunternehmen des Wort & Bild Verlags, der Herausgeberin bekannter Gesundheitsmedien wie u.a. der Apotheken Umschau, medizini, Digital Ratgeber und dem Diabetes Ratgeber. Sie entwickelt Zusatz- und Neugeschäfte für den Gesundheitsbereich, veranstaltet B2B-Events, erstellt Gesundheitsinhalte und individuelle Content-Marketing-Lösungen. Mit der klaren Abgrenzung der unterschiedlichen Geschäftsbereiche möchte die Wort & Bild Verlagsgruppe ihrer Verantwortung nach Transparenz und redaktioneller Unabhängigkeit gerecht werden. Zudem wird das Healthcare-Startup seit der Gründung von Dr. Johannes Wimmer unterstützt. Der als Fernseh-Doc bekannte Mediziner fungiert als Business Angel und Sparringspartner. One more thing wird präsentiert von OMR Reviews – Finde die richtige Software für Dein Business. Wenn auch Du Dein Lieblingstool bewerten willst, schreibe eine Review auf OMR Reviews unter https://moin.omr.com/insider. Dafür erhältst du einen 15€ Amazon Gutschein.
LactApp is a Spanish healthcare startup dedicated to personalized breastfeeding and maternity support. The app offers on-demand, evidence-based breastfeeding guidance in Spanish, Portuguese, and English. To continue its mission, the company needed a new revenue stream and decided to add a subscription tier for video content. But the team soon realized they needed a native video streaming solution and building from scratch was daunting. After doing some research, the CTO discovered the AWS Solution, Video on Demand on AWS Foundation. Listen to the podcast to learn how LactApp implemented the solution, which helped gain 4,500 new paid users in less than a year and increase downloads by +22%.
During this conversation, recorded at our latest event, What's Next Now: Health & Wellness we speak with three Healthcare Startup Founders about the challenges, opportunities and innovations reshaping the future of Health Tech. Hear from: Philip Fung, Founder & CEO of Kit.com, at-home medical exams, delivered; Shailja Dixit, CEO of Curio Digital Therapeutics, tailor-made cognitive behavioral therapy programs for women across the cycle of life; and Vasu Nadella, Co-Founder & CEO at Vital Bio, an ecosystem of devices, software & people designed to help all of us live healthier.
Laura Dyrda shares the latest news on the Digital Health industry.
Ordinary Folk, a Singapore-based telehealth startup dedicated to men and women's health issues, has raised $5 million in pre-seed funding from Monk's Hill Ventures.
In der Mittagsfolge geht es weiter mit Ilias Tsimpoulis, Geschäftsführer von Doctolib. Wir sprechen über die frische Finanzierungsrunde in Höhe von 500 Millionen Euro in das französische Healthcare-Startup. Doctolib wurde im Jahr 2013 in Paris gegründet und zählt mittlerweile zu einem der führenden E-Health-Unternehmen in Europa. Die Mission des Unternehmens ist, Ärztinnen und Ärzte sowie Gesundheitsfachkräfte in ihrer täglichen Arbeit zu unterstützen und einen schnellen, einfachen und gleichberechtigten Zugang zur Gesundheitsversorgung für Patientinnen und Patienten zu schaffen sowie die Digitalisierung des Gesundheitssystems in Deutschland und Europa weiter voranzutreiben. Unternehmensangaben zufolge setzten bereits 50.000 Ärztinnen, Ärzte und Gesundheitsfachkräfte in Deutschland auf Doctolib als innovative medizinische Softwarelösung für ihr Termin- und Patientenmanagement, darunter 20.000 Ärztinnen und Ärzte. Die Finanzierung über 500 Millionen Euro soll es dem Unternehmen ermöglichen, sich auf seine Mission zu konzentrieren, weitere konkrete Lösungen für die Bedürfnisse des Gesundheitspersonals zu entwickeln und den Zugang zur Gesundheitsversorgung für Patient:innen zu verbessern. Die frische Runde wurde von Eurazeo angeführt. Die bestehenden Investoren Bpifrance und General Atlantic beteiligt sich ebenfalls. One more thing wird präsentiert von Sastrify – Die smarte Lösung für das Management eurer Software-Verträge. Erhaltet jetzt eine kostenlose Analyse eurer SaaS Tools und alle weiteren Informationen unter https://www.sastrify.com/insider
Today's guest, Marco R. Majer, works directly with startups and helps them approach the chemical and health industry on the German market. We discussed the activities of the 5-HT ecosystem for startups and corporates, the role of the German government for hubs, and how a startup can seize the possibilities of working with big companies. Marco speaks on how the hubs measure the activity performance, which startups and companies can enter the hub, which projects they've already worked with, and also a key rule for startups entering the German healthcare market. Enjoy the listening! Links: Bootcamp for startups: https://www.5-ht.com/en/programs/5-ht-x-linker/5-ht-x-linker-2022 Marco R. Majer in Linkedin: https://www.linkedin.com/in/marco-r-majer/
Hal Andrews is a lawyer turned entrepreneurial healthcare executive. He's currently the CEO of Trilliant Health, an analytics and data science company that provides market analytics, predictive analytics and market research for healthcare providers. It's the fifth healthcare startup for which he's served as CEO. On this week's episode, Hal joins Mickey to talk through each step of his career, and how his experience as a lawyer helped prepare him to lead healthcare startups as CEO. He shares a surprising move his team made amidst the early days of the pandemic, and how it helped them help their customers better. Hal also shares his first steps when he joins a new startup and emphasizes the importance of pattern recognition in business. Lastly, Hal discusses company culture, and how his “daily updates” provide direction and grounding for himself and his team. In-flight topics: Trilliant Health's services (1:00 - 2:18) Challenges and pivots during the pandemic (5:30 - 8:40) Tech services for healthcare vs. typical consumer tech (8:45 - 10:40) Applying attorney experience to startups (11:05 - 15:12) Company culture and the Daily Update (16:00 - 20:25) Hal's in-flight checklist (20:45 - 23:15) Relevant Links: Trilliant website: https://www.trillianthealth.com/ Trilliant LinkedIn: https://www.linkedin.com/company/trillianthealth/
Sonal Singh is a co-founder of Fittr, a healthcare and fitness community startup. In this episode she spoke about turning a community into a company, translating trust into revenue and building a partner ecosystem and more in her interview with Roshan Cariappa. Key episode highlights: (00:00) Introduction (01:10) Founding journey of Fittr (03:25) Turning a community into a company (04:30) Fittr's methodology for Fitness (05:39) Operating in a crowded space (07:37) Nuances of running a community (10:14) Empowering the community (12:11) Translating trust into revenue (13:52) Marketing at Fittr (15:52) Building a partner ecosystem (17:54) Founder challenges Sonal is solving (19:11) How has COVID changed Fitness (21:31) What's coming up at Fittr (22:28) Sonal's Fitness mantra ------------------------------------- Click here to get regular WhatsApp updates: https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Sonal: Linkedin: https://www.linkedin.com/in/sonal-singh-661a583/ Twitter: https://twitter.com/sonalsofficial ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator Twitter: https://twitter.com/OperatorStartup ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message
Dr. Roxie Mooney of Legacy DNA shares how innovative healthcare startups can position themselves for success. Full show notes here: https://michellemarketingstrategies.com/roxie-mooney-on-strategies-for-successful-healthcare-innovation/ Need help growing a business or organization in the healthcare sector? Reach out to me at jennifer@michellemarketingstrategies.com, tweet me @MMSJennifer or find me on Instagram @LeadingwithHealth. And be sure to stop by my site and download my white paper, Great to Hear Your Voice!
Indonesian healthcare startup Prixa has raised $3 million led by MDI Ventures and the Trans-Pacific Technology Fund (TPTF), with participation from returning investors including Siloam Hospitals Group. This brings Prixa's total raised to $4.5 million since it launched in 2019. Co-founder and chief executive officer James Roring M.D., told TechCrunch in an email that the […]
Indonesian healthcare startup Prixa has raised $3 million led by MDI Ventures and the Trans-Pacific Technology Fund (TPTF), with participation from returning investors including Siloam Hospitals Group. This brings Prixa's total raised to $4.5 million since it launched in 2019. Co-founder and chief executive officer James Roring M.D., told TechCrunch in an email that the […]
Our guest: Kevin Coloton, Founder & CEO at Curation Health. "Curation Health is an advanced clinical decision support platform designed to assist providers and health plans in navigating the journey to value-based care." In this episode, we discussed: - Building culture in a healthcare startup - How Curation Health is building something meaningful - Doing the right things for providers and patients - Simon Sinek - Value-based care - ...and much more! Our sponsors for this episode are BlocHealth, Curation Health & ChenMed. BlocHealth is building the ecosystem of services and solutions to power the future of healthcare. For more information, please go to www.blochealth.com and be sure to follow BlocHealth on social media - @blochealth "Curation Health's advanced clinical decision support platform seamlessly integrates into the electronic health record and leverages more than 750 proven clinical and quality rules. With this intelligent point-of-care platform, you can power a scalable risk adjustment process and amplify quality program performance." For more information, please go to www.curationhealthcare.com and be sure to follow Curation Health on social media - @curationhealth "ChenMed brings concierge-style medicine and better health outcomes to the neediest populations – moderate-to-low income seniors with complex chronic diseases. Operating over 50 medical centers in eight states, we are known to our patients as Dedicated Senior Medical Center, Chen Senior Medical Center, or JenCare Senior Medical Center." For more information, please go to www.chenmed.com and be sure to follow ChenMed on social media - @chenmed To learn more about Curation Health please use the links below: - Website - LinkedIn - Twitter - YouTube Also, be sure to follow Slice of Healthcare on our social channels: - Website - Facebook - LinkedIn - Twitter - YouTube - Newsletter
For this episode, we invited Yoonki Lee, a Fuqua MBA graduate from class of 2019, to share his experience of working in a healthcare company, 10x Genomics, in the US. He will also share the challenges he faced as a financial analyst when the company is transitioning from a startup to a public company.
Dr. Isabel Van De Keere is the CEO and Founder of Immersive Rehab, which is a health technology startup. Through her personal experiences of going through rehab, she decided to create a company that uses games, virtual reality, and immersive technology to improve physical and neurological rehabilitation. To follow Dr. Van Der Keere, find her on Twitter @ScienceRoadie. To learn more about Immersive Rehab, check out https://immersiverehab.com. In this podcast, we discuss Dr. Isabel’s journey with Immersive Rehab, how she started her business venture, what she has learned so far and what she hopes to accomplish in the future.
Healthcare out-of-the-box - Podcast für Entrepreneurship und Innovation im Gesundheitswesen
Balthasar von Hohenthal ist Mitgründer von Krankenhaus.de, einer Patientenplattform, die Transparenz über die Qualität und Auswahl von Krankenhäusern erleichtern soll. In Zukunft strebt Krankenhaus.de an, das Booking.com des Gesundheitswesens zu werden. Mit aktuell über 2 Mio. NutzerInnen pro Jahr sind sie auf einem guten Weg dorthin. Im Interview spricht Tobias Krick mit Balthasar über seine persönlichen Gründungserfahrungen aus der Garage heraus bis einer großen strategischen Partnerschaft im Jahr 2021. Dabei ist ein besonderer Fokus des Interviews die Finanzierungsstory von Krankenhaus.de. Balthasar erläutert die wichtigsten Finanzierungsschritte des Startups von der Eigenfinanzierung über eine Bankenförderung, Venture Kapital bis zu strategischen Partnerschaft. Zum Schluss gibt er noch seine besten Tipps für eine erfolgreiche Finanzierung als Healthcare Startup. Unbedingt bis zum Ende hören. Du findest Balthasar hier: https://www.linkedin.com/in/balthasar-von-hohenthal/ und Krankenhaus.de unter: https://www.krankenhaus.de/ Du erreichst Tobias Krick unter: tk@healthcare-innovations.de https://www.linkedin.com/in/tobias-krick-8a8627160/ https://twitter.com/Tobias_Krick https://www.instagram.com/healthcare_innovations_team/ https://www.xing.com/profile/Tobias_Krick3 https://healthcare-innovations.de/
Laura Slattery, Media Correspondent at The Irish Times spoke to John about the biggest stories from the week. She discussed the recent research from Ipsos MRBI on how we listen to radio, customer service issues at telecoms companies as well as how Disney have been impacted by the pandemic.Well known Carlow Entrepreneur David Walsh spoke with John about his new start up HaloCare, a healthcare company which uses smart technology to support the elderly in their home. He tells John about how the idea came about, how business has been going to date and how he remains resilient in business at this time. David also spoke about winning the inaugural Outstanding Achievement Award at the recent National Enterprise Awards.Denis Casey of Casey Business Consulting was last on the programme in November when we were speculating about Brexit and what businesses needed to do to prepare, this week John spoke with Denis about what the Brexit experience has been like for business so far.At a time when for many, their working environment has changed dramatically Dr. Jolanta Burke a positive psychologist spoke to John about ways in which managers and leaders can work with employees in a positive way during very challenging times. Jolanta spoke about how we are now working longer hours and shares some tips on how to maintain a work life balance when working from home.With thanks to O'Neill Foley, Produced by Deirdre Dromey.To contact the show, email thebottomline@kclr96fm.com
This perspective was shared from the EDGE Forum editors team at T-Renaissance Inc. (www.t-renaissance.com) upon a recent business news from “t-mobile”.
Healthcare is moving quickly into the digital world — as we've seen recently with the rapid expansion of telehealth — and with this move comes new opportunities for entrepreneurs. On this week's podcast, we talk with a physician whose startup is the first to use technology to bring in-demand care to an underserved population that numbers 1.4 million people just in the U.S. Stanford University trained emergency physician and Silicon Valley veteran Dr. Matthew Wetschler is the CEO and co-founder of Plume, the first digital health startup for the transgender community, which announced its entrance into Louisiana on Dec. 14. In just its first year, Plume has reached nearly 90% of the transgender community, offering a monthly subscription service to provide immediate access to gender affirming hormone therapy through the convenience of a smartphone. Dr. Wetschler discusses what his startup will mean for Louisiana's transgender community and what he sees for the future of health startups on this week's BizTalks.
Hear how:The nursing shortage inspired the origin story of SnapNurseSnapNurse answered the bell of the COVID-19 battle, and put its business into hyperdrive in the processHow SnapMedTech has pivoted to offer payments and a SaaS platform to it's offeringsTechnology has enabled SnapNurse to leverage its growthA nurse strike in California led to a tremendous opportunity and responseSnapNurse grew their business despite being turned down by just about every VC they spoke toThe tenacity of the founders has put SnapNurse into a position to succeedTheir journey has led to key entrepreneurship lessons
Have you ever felt that you are not enough? Maybe you grew up in a family where you have never heard a word of encouragement? Parents could not show you a path to success, and survival seemed to be the only way to live life? How can you possibly become successful and break out from that environment and build a different legacy for yourself? In this episode, we hear how Lauren Welch faced these moments and went from a high school job at a pharmacy to co-founding an international medical records business. Read my Podcast Blog (link below) to find the most noteworthy moments from the interviews. Then, find resources to connect with my guests. 0:00 | Intro 2:34 | The desire not to fail can be as powerful as the desire to succeed 11:00 | Be an intuitive problem solver 14:37 | “That's for them, that's not for me” 25:18 | Importance of self-awareness, vulnerability, and mental wellness for founders 30:53 | Outro Links & Resources Lauren Welch LinkedIn: www.linkedin.com/in/klaurenwelch XELPHAhealth: www.xelphahealth.com/ My Podcast Blog: www.ronniegyani.com/podcastblog My Website: www.ronniegyani.com/ Thanks so much for listening! If you like this episode, please subscribe, share with others in your network, and leave a review on Apple Podcasts. Follow me on Social Media (coming soon):
Stepping out of a 30-year career in the world’s leading medical device company takes more than guts - it takes a solid solution and a plan to bring that solution to market. After building a three-decades-long career at Medtronics, Lonny Stormo took a chance. He parlayed his diverse experience into action and started a new journey as a startup CEO. But going from a large company with near-limitless resources to a small company was no cakewalk. Add in a saturated market and things get even more sticky. But Lonny and his co-founders believed in their idea, so they applied some solid co-creation fundamentals and did not skimp when it came to messaging and branding. The result? Five years of planning and building translated into differentiator status for his startup and partnerships in the making. Not a bad turnabout. In this episode, Lonny shares the story of how his company of engineers got a crash course in marketing that turned the tide in their favor. If you’re trying to break into the market, these insights and tips might be exactly what you need to help break away from the crowd! Here are the show highlights: The importance of focus groups and customer discovery (1:30) Why it might not be a bad idea to bring in a 3rd party for co-creation (4:34) How to guard against infused bias (6:51) Why your product should be more beneficial than a burden (8:08) Saturated markets and how to stand out in them (11:59) Your product won’t sell itself: the importance of branding and messaging (14:15) A good story can be a game-changer for your solution (17:06) Guest Bio Lonny Stormo is Co-Founder and CEO of POPS! Diabetes Care, Inc., a leader in the democratization of healthcare via an AI-driven virtual coach that helps users self-manage diabetes. After 30 years at Medtronics, Lonny left in pursuit of a vision that would set healthcare on its head - that vision is POPS! Lonny earned his BA in Engineering from the South Dakota School of Mines and Technology and his MBA from Arizona State University If you’d like to reach out to Lonny, you can reach him on Twitter @LonnyStormo, on LinkedIn at Lonny Stormo, or on his website at Popsdiabetes.com.
In today's episode of NOMADS: The HCI Podcast, Anmol Anubhai (currently a UX Researcher at Amazon Web Services) shares her own journey into HCI, from growing up trying to find her passion towards technology, art and hand-on experiences to solve problems to studying Master in HCI+D at University of Washington. She tells her ultimate goal to solve the problems centered around the Rural communities in India, and around the world by harnessing her skills of UX Research and more. We also touch on topics like Identity, her passion for Designing for Machine Learning and the life lessons she learned from her Mentors, from places like UWash, Google AI, Uber and more! Connect with Anmol:Lindkedin: https://www.linkedin.com/in/anmolanubhaiTwitter: https://twitter.com/anmol9410Website: https://anmol.anubhai.com/Links & Things:People + AI Research (PAIR): https://pair.withgoogle.com/ Society-Centered Design: https://societycentered.design/Humanizing AI: Design Is [Smart] – Jess Holbrook and Josh Lovejoy: Society for Research and Initiatives for Sustainable Technologies and Institutions: http://www.sristi.org/about-us/anil-k-gupta/Kahinee, a rural Healthcare Startup co-founded by Anmol Anubhai: http://kahinee.azurewebsites.net/kahinee_web/Machine Learning User Experience Resources by Michelle Carney: Medium Article Adobe Character Animator + 'Kathputli'(traditional Indian form of puppetry) + Healthcare by Anmol Anubhai: Medium ArticleCommunity-based, Human-Centered Design: https://jnd.org/community-based-human-centered-design/ About Us:Sunny and Connie are grad students majoring in Human-Computer Interaction who are passionate about designing experiences to empower people around the world. PS: Sunny hosts this week's episode for podcast as Connie is busy with her coursework.
Launching a successful startup is hard. It’s even harder when there’s a global pandemic affecting every aspect of the market. Market shakeups aren’t new, but when you’re new to the market, your ideas could be the shakeup that’s needed! Fresh eyes, fresh ideas, fresh approaches can be a breath of fresh air in a stalled market. And Evan Ehrenberg and his company threw open the window with their millennial mindsets. In this episode, come hear how Evan and his team at Clara Health used a unique mix of traditional and unorthodox approaches to building a successful startup out of a college project. Evan’s candor, transparency, and vulnerability, quickly pull our listeners in as he recounts the struggles and triumphs, and unique approaches, millennial companies face during COVID-19. Here are the show highlights: The path from idea, to a minimum viable product, to scalable product (3:58) What success can look for a startup (8:34) What it’s like to be a millennial innovator (11:22) How transparency and vulnerability in conversations can spark ideas (17:36) Combatting discrimination and ageism in the company and when pitching (18:54) Steps to take that can help battle burnout and increase productivity (24:48) Using conversations to help build stronger trust and credibility (31:48) Guest Bio Evan Ehrenberg is Co-founder and CEO of Clara Health, a company that exists to help patients obtain better access to breakthrough clinical trials. Before founding Clara Health, Evan managed AI research at MIT, Pal, and Palantir. He is a USERN (Universal Scientific Education and Research Network) Ambassador and a recipient of the Forbes 30 under 30 award. Having received his Bachelor’s in Cognitive Science from UC Berkeley at the age of 16, Evan went on to become the youngest Ph.D. candidate at MIT. If you’d like to reach out to Evan, or simply want more information about Clara Health, you can follow him on Twitter at @EvanEhrenberg or @ClaraHealth, on LinkedIn at Evan Ehrenberg or reach out on their website at ClaraHealth.com.
Kris Ramadurai is the senior associate at Neue Fund, a multi-published author, a business and science thought leader, and a professional brainstormer. In this episode of Health Tech Hustle Podcast with Rodney Hu, Kris shares his background working as a scientist and his passion for combining the health and business sector. He defines his role as the senior associate at Neue and how he works towards making sure scientists use the correct language to get investments for their healthcare startups. Listen in to learn what would qualify you as a healthcare tech startup for an investment to grow your business.
आज लखनऊ स्मार्ट न्यूज़ में सुनिए, लखनऊ विशवदिद्यालय में आवेदन की तिथि 30 जून तक बड़ी | अनलॉक में भूल-भुलैया और शाही बाओली नहीं खुली | लखनऊ के हैल्थकारे स्टार्टअप को मिलेगा मौका
Jobhun Speak merupakan podcast dari Jobhun, sebuah startup yang concern di bidang career development bagi milenial dan gen z. Kita akan berbicara tentang segala hal yang berkaitan dengan perkembangan karier. Tujuannya agar para Jobhuners -- sebutan untuk para pengguna Jobhun, bisa mendapatkan banyak insight terkait karier yang ingin mereka jalani. Pada podcast ketujuh ini, Jobhun membahas tentang "About Healthcare Startup & Surviving the Global Pandemic" bersama dengan Riswanda Noorisa (Founder & CEO ALINAMED). Bagi kalian para Jobhuners yang memiliki saran, ide, kritik, atau pertanyaan, terkait Jobhun Speak, kalian bisa menyapa Jobhun di info@jobhun.id. Selamat mendengarkan! --- Send in a voice message: https://anchor.fm/jobhun/message
Maxwell created his company while in college as a requirement from his parents. Fast forward and he appeared on Shark Tank and flopped. Today Maxwell is successfully running an array of disposable bed sheet brands that are available internationally. He shares how changing the brand name was a game changer for his startup, why the .com still reigns supreme, how carefully crafted words will lead to sales, and how he learned to persevere regardless of how often you hear the word 'no' along the journey – "Just get to that word quicker." You can learn more about his products at Peelaways.com or reach out to him directly via LinkedIn. ________________Transcript: Fabian Geyrhalter: Welcome to episode number five of Hitting the Mark. It's only number five, which completely blows my mind. It feels like we've been on this journey for a lot longer than that. If you're new to Hitting the Mark, a special welcome to you. Today we talk with a founder, who knows how to not take himself too seriously, while taking his venture extremely seriously. I was contacted by his PR folks, and when I read his bio, I was sold on having him on Hitting the Mark. Here it goes. Maxwell Cohen is the founder and CEO of Peel Away Labs, the innovative startup company that developed Peelaways, the bedding industry's first multilayered, disposable, waterproof fitted sheet designed for the home, industrial, and healthcare markets. Maxwell created his company, while in college, as a requirement from his parents. After appearing on Shark Tank, in which he flopped, he didn't give up. Peel Away Labs was launched in January 2017, and Peelaways Crib-A-Peel, Dorm-A-Peel, and Peelaways Health are now available at major retailers and distributors worldwide, including consumer retailers like Walmart, Amazon, Bed, Bath, and Beyond, etc., etc. And also a hospital distributors like Cardinal Health, and McKesson. With that being said, welcome Maxwell. M Cohen: Hey. Thanks so much for the intro. I appreciate it. F Geyrhalter: Hey. Totally! Absolutely! So listen, I owe to my listeners why this bio, which by the way I've piecemealed from different bios of yours convinced me to immediately book you for my podcast. So, first of all you created the company as a requirement from your parents first, and second you flopped on Shark Tank, and you actually highlight that, and I'm so impressed by that. So, tell us about the parental requirement to start a company. It's super intriguing, and I'm sure you get that asked a lot. M Cohen: Yeah. I come from a family of serious entrepreneurs where my family we were pushed to start businesses before we turn 27, and that was based off of the experience, and knowledge, and wisdom that you get building something from the ground up. Something from idea stage to actual product stage, and then having customers and selling. So, all the experience you learn whether you fail or not starting a business is a fantastic for any future growth, and for any future employers of course. And if you didn't fail, you're onto something at a young age, and when you're this young you really don't have much to lose. I don't have a wife, kids, a mortgage, and so it's a perfect time to try, and start, and execute on a dream of starting a business that could potentially make people's lives better. F Geyrhalter: I absolutely love that, and usually it's the lemonade stand when you're five years old, but I love the idea that this happens while you're in college, right? That's the requirement that during college you don't just slack off, but you actually do something, and try to create an actual product or service. M Cohen: Yeah. I mean when I was in college I noticed my friends they never wash their sheets when I came home from college. I noticed that my elderly grandmother had trouble washing her sheets on more than a daily basis. So, that was an impetus on starting a business. I'm an environmental water resource economics major, so water is math is a big concern to me. So, a product like this helps many countries around the world that suffer from drought and water shortages will always have clean, sanitary sheets. F Geyrhalter: So, tell me a little bit about that because this is fascinating to me because your brand narrative as we call it in the industry, it seemed to have changed over the years, right? So, in the beginning, it was more of the benefit of convenience, which was based on college students slacking off, and them being lazy, and then today it goes much, much deeper into that environmental angle, which is usually surprising to anyone that hears about a product that's disposable. But you actually have really great claims behind it, and it sounds like it was always intrinsically part of your brand thinking that you can actually save water by doing that. So, explain to us a little bit how the sheets work, and how that narrative changed over the years. M Cohen: Yeah. I just want to make it clear on how simple this product is. It's the fitted bed sheet that we're all familiar with, with the elastic at the bottom, we use 100% latex free elastics since we sell to healthcare, and then it has five layers on top. Each layer could be slept on for seven to 10 days, and then you simply peel that layer off to instantly reveal a brand new layer beneath. Each layer is incredibly soft, and each layer is 100% waterproof. The impetus behind the product was to go around the laundering process, which uses up to 50 gallons of precious water, bleach detergents, which is a chemical pollutant, time, electricity, and money. M Cohen: So, that was the original plan of a product like this, and then once you start using it and learning who your customers are, it actually is the other way around where it started off as saving water, and then it actually turned out to be the ultimate convenience for people that need a product like ours. When you're starting a business, you want to refine who your customer is. This is a bed sheet. This is a product that everyone you've ever met could use. There's people that you believe should use it. When you're starting a business you go for the people who you believe they need a product yours. M Cohen: So, our product in my eyes if we had to describe it is the ultimate convenience when it comes to the bedding industry, and having to change your sheets. The traditional way is a hassle. It could take up to 15 minutes of changing sheets. With ours, you instantly have a brand new sheet no matter what happens. F Geyrhalter: It's a convenience with a sight benefit of actually doing better to the environment. It's super interesting, and as you mention, as you got to know your target audience, and as you started to segment them based on your learnings, you actually created several brands. So, there's Peelaways, then there's Peelaways Health, but you also have Crib-A-Peel, Camp-A-Peel, and Dorm-A-Peel. So, I had to ask what was the appeal if I may ask, to create this brand architecture, and was separating the brands our like that by audience was it effective? M Cohen: Yeah. So, this is a very unique business where to mention again that so many people could benefit from a product like ours. F Geyrhalter: Yeah. M Cohen: So, we've created brand specific to our end customer that allows them to understand our product sooner rather than later. F Geyrhalter: Sure. M Cohen: If it's on a retail shelf, you have six seconds to get the message across. So, our branding is to make it very obvious what we do. The main product we sell is called Peelaways. Peelaways comes in all sizes from twin up to king. So, we use that, that's our best seller, and it's very obvious what the product is once you look at it after 60 seconds because the name is very simple. F Geyrhalter: Right. M Cohen: And obvious. And then we broke out into the clever branding with the appeal. So, we thought it was clever. We have three brands that utilize the appeal, which is Crib-A-Peel, Dorm-A-Peel, and Camp-A-Peel. As we thought it was very relatable for a product like ours. So, when you're selling to customers you have to know who your audience is. You have to know the right lingo, you have to know the right verbiage. So, you mentioned we have a product called Peelaways Health, and we do that because we allow that insert and a website that's built around Peelaways Health to be catered to the healthcare industry. So, a brand like ours has many different brands because we have to cater the message to the specific industry we're going after. M Cohen: So, we're lucky enough to have many industries that really enjoy the benefits of our products, but it also creates a little bit of a challenge because you have to brand everything separately, and branding is incredibly important because it has to get your end customer to believe what I believe as the CEO of the company. The reason I created this product, I had to get you to portray that this is something that you need, and getting the branding right off the bat is an incredibly smart, fast way of getting people to believe what you believe. F Geyrhalter: Amen. Amen. And very often with a product that is the same product that it just caters to different audiences, you keep the main name. So, you would have done Peelaways Crib, Peelaways Camp, but the way that you actually moved it into something that is much more amicable, but yet it's descriptive, and I see it on your packaging you have Crib-A-Peel, and then you say ... You use the words Peel Away right there on the package. So, there's absolutely still the association with Peelaways, it is just very specific to the target audience, and I think you guys did fantastic, and I love the names. I think they're hilarious, but they're so descriptive, and you need to be descriptive of your product because it's so unique, it's so different. So, people very quickly understand the idea, and I think you've done a fantastic job with that. I really like it. M Cohen: Yeah. And in the 21st century, branding is very unique. It's very unique, and what do I mean by that? It's all about the dotcom that you can buy. The URL, the domain of your business. I know many companies that don't name their business the original name is because they couldn't get the URL or even the dotco of their business. So, when you are starting a business, having a website that is the name of your business is also pretty crucial because are looking for you. It helps your SEO branding, it helps people find you on the internet of course. F Geyrhalter: Right. M Cohen: So, one of the first things we did was find a website, and see if peelaways.com was available, and that was available for 10, $13. But the funny part was if you got rid of the S, if you just did peelaway.com, to buy the website was over $150,000. F Geyrhalter: And I don't think any of your customers now would confuse the URL. They would never go to Peel Away because those are Peelaways. It is already ... The product is plural because having the sheets, and the large amount of sheets that you could just Peel Away, it's already intrinsically embedded. That was a pun I guess. Embedded into it. So, I think it works really well. That was not luck. I think there's a lot of brand strategy that was behind the scenes in you creating that. I'm wondering are the products actually any different? The Crib-A-Peel, the Camp-A-Peel, and Dorm-A-Peel, or is it based on pretty much the same product, and it's more marketing angle? M Cohen: Each product is pretty much identical depending, and the only thing that really differs is the size. For the healthcare industry, we have a few extra iterations that allow it to be better for the industry, and one of those big iterations was the latex free elastic. So, each market does have a unique brand to it, but essentially the product is the same, but just different sizes from crib all the way up to king. F Geyrhalter: That makes a lot of sense, and that's what I thought it would be. So, I had to listen to the quick snippet of your Shark Tank episode, and in there you mention ... I believe you mention that you started having those sheets in ambulances in Africa. Is it true like when you try to see if it would work in the healthcare environment, how did you start getting into that? Tell me a little bit about that journey because it's fascinating to any entrepreneur listening. M Cohen: Yeah, of course. I originally went after people and markets that I understood, and that I was familiar with. So, I originally was selling to college students, and to summer camps. Summer camps really loved the product because the one we sell to them, Camp-A-Peel has seven layers, and most summer camps are seven weeks long. So, it would be one layer per week. So, they saw the benefits there. The product ... When I was on Shark Tank, the name of the business was different. I've changed the name of the business because branding is just so important. The original name of the business was AFRSHEET. A-F-R-S-H-E-E-T. And I originally came up with it. I thought it was incredibly clever. M Cohen: But then I combined the SH from fresh and sheet together, it was my first branding, my first marketing moment. I thought it was great, but once you get to the customer they were having trouble pronouncing it. They were not even understanding what the product was, and it didn't help. So, branding is a crucial part of is that I needed ... I realized that I don't want to have any trouble with anybody understanding what the product is. Let's try and make it as obvious as possible. So, I changed the name of the company to Peel Away Labs, which then we started naming our products Peelaways, and Appeal as that was something that allowed our customers to understand the business quicker and faster. M Cohen: And since we don't sell something that is sexy, it does take time to educate the consumer about the benefits of the product. And if they see the benefits of the product in the name of the product, that is something that is incredibly powerful, and it allows you to get the customer's eye, and then hopefully get them to close and buy the product. F Geyrhalter: Absolutely. Absolutely. And back to the healthcare space, how did you try that out? I mean it's a difficult space to get into, right? There's lots of regulations. How did you start to get your feet wet in that space? M Cohen: Yeah. As I mentioned in the beginning, when I was starting the business I came home from college and noticed that my elderly grandmother, who was bedridden. She felt she was embarrassed. She felt like she was a burden on the family because her sheets had to be changed- F Geyrhalter: Right. M Cohen: And it wasn't her fault. It was the medication she was on. So, once we put the product on her bed, we recognized that this is a market that is going to benefit from others like ours. The home care market, if you're taking care of somebody at home, this product is a tremendous benefit for everyone. For the caregiver as well as the person on top of the bed and sleeping on the bed. Our sheets are proven to be 32% softer than traditional healthcare bedding, each layer of our product is 100% waterproof, and one of the most beneficial is there's somebody that is bedridden, we can change sheets within one minute or less. So, there's better patient comfort, and it allows you to allocate your time more wisely. M Cohen: So, that's how we got into the healthcare market, and then once we started focusing more of our time on going to trade shows, we started feeling the feedback. Cardinal Health, McKesson wanted to sign us up as vendors. So, we knew there's validation for a product like this in the healthcare market. F Geyrhalter: And that was pretty much it. It was doing trade shows where you got direct contact with the healthcare industry like that, and they immediately gravitated towards your product? M Cohen: Yeah. Trade shows are incredibly important when it comes to an old school business. F Geyrhalter: Yeah. M Cohen: Healthcare is an old school business. Doing things the old school way, not the millennial way. I'm the millennial of the team, and going to trade shows, walking around on my feet for eight, 10 hours it sounds old, and it sounds like the old way of doing business. But that has been our most successful business up to date is doing trade shows, finding the buyers, and talking to the gatekeepers that could help us get into the industry. F Geyrhalter: That's refreshing to hear because a business like yours you would think it would just have tons of landing pages, and SEO, and all that, and I'm sure it does. But on top of that having to do that old grind with trade shows, and having the personal ... Forming this personal relationships, it's good to hear that that is still super important. Looking back, what was the one big breakthrough moment that propelled your little idea that turned into a real brand? What was that breakthrough moment? Was it Shark Tank despite it not going quite as wished, or was there something else that really like was that big moment for you? M Cohen: I mean when you're starting a business, you want more than one big moment, and to me changing the name of the company was incredibly crucial. Telling somebody, "I'm the CEO of AfreShseet." They go, "A what?" And it gets very frustrating. So, when you could translate what you could do more smoothly, "I'm the CEO and Founder of Peel Away Labs." And so you get more of an understanding of what I'm doing immediately just by the name of by business. F Geyrhalter: Mm-hmm (affirmative). M Cohen: And a big crucial part is changing the name of the business as well from AfreShseet to Peel Away Labs, and AfreSheet seemed to only limit us to bedding when really my paddings encompassed all things that could be potentially multilayered in Peel Away. So, it doesn't just limit us to sheets. F Geyrhalter: That's super interesting. That's really interesting. So, talking back about Shark Tank because I think it's fascinating because a lot of entrepreneurs that listen to this are like, "Oh my god, Shark Tank," that's like, "I want to be there. That's the holy grail." Everyone hears about once you're on Shark Tank, you're going to blow up. With you, I mean you didn't do as well on Shark Tank as you wanted to do, but it didn't seem to make you think twice. I mean you instead pushed forward with the same idea, and rightfully so. I mean the phones are ringing literally, right for you and things are going really, really well, and you kept pushing even hard. F Geyrhalter: But how were those days and weeks after you flopped? I mean everyone talks about failure is so important, and it's being celebrated in a way. But I mean was it super tough or did you immediately just say, "Look, sales are spiking, and I don't care. I'm going to keep pushing." How were those days afterwards? M Cohen: Yeah. When I went on Shark Tank, I was young and the company was even younger. F Geyrhalter: Yeah. M Cohen: We only had a few beta testing products, beta products, and we had just the test market to summer camps and college students. So, looking back of course as you can imagine when somebody looks at you and says, "Your product is a dog of a product. Shoot it, get rid of it, and do something else with your time." F Geyrhalter: Literally, right? Yeah. M Cohen: Your theme I think that is motivation. I take that as, "I need to be here and prove you wrong. I know the product has validation, I know there's a market for it. But I'm young, the company is even younger." So, there's no real hurt feelings as you can imagine. Of course, just natural frustration, which is inevitable, but to me I took it as motivation. I got in the product into Walmart without the help of the Sharks. We're vendors with Buy Buy Baby as well as Bed, Bath and Beyond without the Sharks. And actually we see the largest purchase order QBC has ever given for a new product in February. F Geyrhalter: Oh congratulations. M Cohen: Even without the blessing of Lori, to be honest I think she didn't like me the most out of all the Sharks, I believe we'll have incredibly successful campaign on QBC regardless of her backing or input on our product. So, we used it as motivation, persistence is key. I know that I was onto something whether they see it or not. It's totally cool. And now that you look back, I didn't really have a business. There was nothing really to invest in anyway. So, you recognize that Shark Tank is not for pre-revenue businesses, it's for revenue-generating businesses. It's really growth capital. M Cohen: So, the experience itself was fantastic. It made me smarter, faster, wiser. It allowed me to have thick skin, but it wasn't the Oprah Effect that everybody expected. My product and business wasn't ready for Shark Tank to air. If I went back now I guarantee they would love the business that I have built in the market that they'll be impressed. F Geyrhalter: Mm-hmm (affirmative). Right. Exactly. Too bad you won't be back. You're not doing them that favor, but listen I think that's an amazing character trait that you showed after those weeks, and that for you looking at it in that way I think that's something that most entrepreneurs need to learn. I think we read a lot about it, but it's really hard for people to actually embody that and say, "No, this was a great lesson. Let's move on. There are 50,000 more mountains that I can conquer, and this was just one of them." Really, really great insight on how to see that, and how to go through that. M Cohen: Yeah. And think of your listeners in the perspective of your real life investing. I pitch ... It's the same stories you hear all over the place. I pitch 68 investors before I got my first commitment. So, even if you get burned on Shark Tank, you have to realize you're going to get burned in real life. And to me when I talk to investors or talk to people that I want to work with, I said, "Do you mind getting to the answer no as soon as possible please?" F Geyrhalter: Yeah. M Cohen: "So, I could move onto the next thing?" F Geyrhalter: Yeah. I think leaving the ego out the door, and just making the business transaction, and just saying, "Look, there's so many more." And it takes a lot, I think. I think it takes a lot, especially a lot of younger startup entrepreneurs at your age and younger when you started. For them that's their life, right? And it's a huge ... I mean your ego is huge during that time because you think you just nailed it. You just came up with the next big thing, and to be like that, and to actually let go, and to take these answers not too seriously because you know there's going to be a yes around the corner. It takes a lot, and I think it's great that you're sharing that with everyone. M Cohen: Yeah. I mean as you mentioned in the beginning, you could tell that I have a sense of humor. I laugh at myself, I laugh at things that are worthy of laughing at. Things are going to go wrong, people are going to dislike you, dislike your product. It's just the name of the game we're in, and it's really just this name of the game called life. F Geyrhalter: Yeah. M Cohen: So, you have to have thick skin to be an entrepreneur because there's days that are great, there's days that are terrible, there's people that are mean, there's people that are incredibly helpful. F Geyrhalter: Absolutely. M Cohen: So, having equilibrium, and understanding this is one of the first steps to really building business. F Geyrhalter: I think that's great. I would have asked you as my final question of what's one final piece of brand advice for founders as a takeaway, and I think you just gave us one. But- M Cohen: Have a sense of humor. F Geyrhalter: Yeah. M Cohen: We're in the business of ... I like to joke around. We're in the business of losing. 98% of companies, startups fail in the first two years. 99% of startups don't receive their initial funding. So, once you realize the odds are against you, it allows you to push even hard, and it allows you to execute even better. F Geyrhalter: Glorious. Exactly. Absolutely. Maxwell, listeners who got curious about Peelaways, which by now should be every single person listening, where can they go to get themselves a few sheets? M Cohen: Yeah. Our products are sold in Walmart under a brand called Camp-A-Peel in the camping section, which is one of those funny, ironic branding things that worked. It worked, and I don't believe they would have put us in the camping section if the product was called Peelaways. So, having the brand Camp-A-Peel because I sold to summer camps was incredibly beneficial. F Geyrhalter: Yeah. M Cohen: You could find our products on Bed, Bath and Beyond, BuyBuyBaby.com, Amazon.com. If you want to get in contact with me, feel free to LinkedIn me. Maxwell Cohen. Or feel free to reach out to our contact page on Peelaways.com. I'm happy to help anybody out. If there's anybody out there that's in the healthcare industry, and feels and sees the benefits of this product, and wants to make some more introductions on our behalf, that would be absolutely highly beneficial, and highly appreciated. F Geyrhalter: Never stop hustling. Thank you, Maxwell. This was tons of fun. I really appreciate it. M Cohen: Yeah. I'm so glad to be part of your fifth podcast, and I look forward to listening to the rest of the ones you build out. F Geyrhalter: Thank you, thank you. And thanks to everyone for listening, and yes I have to say it again. Please hit the subscribe button, and give the show a quick rating because as we discussed, this is a brand new podcast, and it needs all the TLC it can get. This podcast is brought to you by FINIEN, the brand consultancy creating strategic, verbal, and visual brand clarity. A consultancy which I happen to run. You can learn more about FINIEN, and download free white papers to support your own brand launch or rebranding efforts at FINIEN.com. The Hitting the Mark theme music was written and produced by Happiness Won. I will see you next time when we once again will be Hitting the Mark.
Zachariah Reitano and Saman Rahmanian want to fight stigmas with technology.
Zachariah Reitano and Saman Rahmanian want to fight stigmas with technology.
A Physician, a Healthcare Startup, and a Healthcare Clinic Walk into a Healthcare Law Firm, and what happens next ... wins a Hippocrates (a mythical award given to healthcare industry pioneers)......
Originally Simon Bolz wanted to take off with his Healthcare Startup in Germany, proved to be successful not here, but in the US. The problem: Klara optimises communication between doctors, their staff and patients so enormously that a lot of time and money is saved; thus a comfortable service is created. But the German healthcare system is not about efficiency or service. The incentives in the German system are designed in such a way that only a few large players dominate and the structures will presumably prevent innovation in the foreseeable future. Or won’t they? Listen to the new episode of Project A Podcast, in which Simon Bolz and Uwe Horstmann explain why they can still gain a lot of good from the German healthcare system. Guest: Simon Bolz, CEO Klara, Uwe Horstmann, General Partner at Project A Moderation: Danijel Visevic, Director of Communications at Project A Language: German RSS Feed: http://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter
Not many Health IT startups get to the successful exit. This week Charlie Lougheed co-founder of Explorys now an IBM company joins us to discuss technology and the Healthcare Startup space.
On this episode, we had Werner Vorster, Founder/CEO at Vitls Inc. Werner discussed how the idea for Vitls originally came about as a result of his son. Throughout the episode, you will learn about starting a company through an experience, how we can innovate more within healthcare, running a company along with your spouse, and much more. As always, please be sure to rate the podcast on iTunes. We appreciate the support! Be sure to check out the social channels for Vitls: Website - www.vitlsinc.com Twitter - twitter.com/VitlsInc LinkedIn - www.linkedin.com/company/vitls-inc/ Also, be sure to follow us on our social channels: Website - www.sliceofhealthcare.com Facebook - www.facebook.com/sliceofhealthcare Twitter - twitter.com/SliceofHC IG - instagram.com/sliceofhealthcare
Business Class Podcast - Greg Drobnick, Co-Founder of Heal, describes how the Heal App is recreating the world of your doctor making a house call. In this presentation we listen in on Greg Drobnick’s visit to the USC IBEAR MBA classroom to describe the creation of an innovative personal healthcare startup. Greg takes the IBEAR students through a master class of how startup funding works. Heal has already raised $34 million in startup funding. Business Class will follow Heal and present additional episodes as the company progresses.
Todd Dunn is the Director of Innovation and runs the Intermountain Healthcare Transformation Lab, which is working to foster innovation in the healthcare industry. Todd DunnHe’s now run several Lean LaunchPad classes and has seen a ton of healthcare startups. Here’s his advice for startups in this space.
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