Podcast appearances and mentions of jason fishman

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Prof. Alan: Creative problem-solvingThe world doesn't change on its own—people with vision, grit and creativity drive progress. Few embody this more than Prof. Alan Arthur Tratner, who helped organize the very first Earth Day in 1970 and has since built a global legacy supporting green entrepreneurs and inventors.Alan's work reminds me that bold action in the face of crisis can spark lasting transformation. In today's episode, he shared the story of rushing to the oil-soaked beaches of Santa Barbara after the catastrophic 1969 spill, an experience that moved him to tears and propelled him into environmental activism. “I broke down, fell on my knees and cried... and then I just said we've got to stop this. We have to find a way to do it,” Alan recalled.That determination led him to found Green2Gold, a unique non-profit incubator that has nurtured over 100,000 inventors, entrepreneurs and more than 300 non-profits focused on environmental and social responsibility. Alan's approach is rooted in the belief that innovation can solve the problems it helped create. “We invented our way into this mess, we could innovate and invent our way out,” he explained.One of the most compelling aspects of Alan's work is his early embrace of investment crowdfunding. He recognized that democratizing access to capital could accelerate the development of climate solutions. “Equity crowdfunding was the democratization of investing. No longer did you have to be wealthy or be in power... anyone in the world, accredited or unaccredited, could invest in an American company,” Alan said.Through Green2Gold's programs, Alan continues to champion breakthrough technologies in renewable energy, sustainable agriculture and disaster recovery. His “Build Back Green” project, for instance, emerged in response to the devastating wildfires in Lahaina and now provides a blueprint for rebuilding communities in sustainable, resilient ways.If you're inspired by Alan's vision or want to learn more about Green2Gold's work, visit green2gold.org. For entrepreneurs and inventors seeking support—or anyone interested in investing in a better world—Alan and Green2Gold are showing what's possible when we put creativity and collective action to work for the planet.tl;dr:Alan Tratner shared his journey from the first Earth Day to launching the Green2Gold impact incubator.He described the critical role of innovation and entrepreneurship in addressing environmental crises worldwide.Alan emphasized the power of equity crowdfunding to democratize investment for green ventures and climate solutions.He highlighted the importance of perseverance, creativity and passion for lasting impact in nonprofit and business work.Alan offered actionable advice for aspiring changemakers to lead with purpose and build sustainable ventures.How to Develop Creative Problem-Solving As a SuperpowerAlan's superpower lies in the fusion of creativity, scientific thinking and practical experience. As he described, “I think that creative spark, that passion, you know, I try to give our entrepreneurs and our nonprofits the same feelings about... inventing in the fields that are going to make a difference.” He credits his background in science, art and design, as well as years of nonprofit leadership and invention, for giving him a “quiver of superpowers” that enable him to help others become problem solvers and critical thinkers.Illustrative Story:Alan shared how he has supported over 315 nonprofits and 100,000 entrepreneurs through Green2Gold by applying his expertise in nonprofit management, invention and funding. For years, he persisted with a wind turbine invention that was ahead of its time, waiting 45 years for the right moment to see it realized. He emphasized that passion and perseverance are crucial. “If you quit, you can't win,” Alan said, reflecting on the decades he devoted to innovations that now have renewed relevance.Actionable Tips for Developing Creative Problem-Solving:Treat your venture or nonprofit as a passionate career, not just a hobbyPut your whole self—brain, energy and opportunities—into your missionEmbrace challenges and persist through setbacks; don't give up if progress is slowSurround yourself with people who share your passion and driveThink entrepreneurially, even in nonprofit work, to build sustainability and legacyBy following Alan's example and advice, you can make creative problem-solving a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileProf. Alan Arthur Tratner (Earthling):Founder /Chairman of  Green2Gold, Green2Gold global impact Incubator---501 c 3About Green2Gold global impact Incubator---501 c 3: Helped found Earth Day and the first UN International Conference on the Human Environment. Pioneered impact incubation for over 55 years in green tech, sustainability, and regenerative solutions. Leading the transition to sustainability and a global, inclusive green economy. Supported over 100,000 members and 315 socially and environmentally responsible nonprofits.Website: Green2Gold.orgBiographical Information: Alan Arthur Tratner, is the International Director of Green2Gold and has served as the President of the Inventors Workshop International and the Entrepreneur's Workshop, Director of the Small Business Entrepreneurship Center in California, a SCORE (US SBA) consultant, and was publisher of the Lightbulb Journal and INVENT! magazines. He is an inventor and serial entrepreneur, with 13 inventions/patents. He has been dubbed the “Minister of Ideas” by the media and has been featured in the Wall Street Journal, Inc., Entrepreneur, Business Week, TIME, USA Today, America Online Forum, NPR, and has appeared on OPRAH, CNN, Good Morning America, and CNBC. Alan has mentored and assisted thousands of green technology, sustainable ecology and energy companies and inventors. He was a former Professor of Environment and Energy, participated in the First International United Nations Conference on the Human Environment, Stockholm Sweden, was staff member of Environmental Quality Magazine and helped establish Earth Day. He founded the Environmental Education Group Foundation with many supporters, including Nobel prize winner Dennis Gabor. Alan traveled the USA conducting the Ultimate Crisis and Solutions for Survival seminars, led an environmental and alternative energy delegation to the former Soviet Union for the Citizen's Ambassador Program. He was editor of Energies Journal for the Solar Energy Society of America, published the Geothermal Energy magazine and Geothermal World Directory. In the 1990's he became Director of the Green Business Conference of the ECO EXPO, created the Eco Inventors and Eco Entrepreneurs Workshops, and the New Environmental Technologies Exhibits. In 2012, Alan was inducted into the International Green Industries Hall of Fame and honored with Lifetime Achievement.Linkedin: linkedin.com/in/prof-alan-tratner-3935506/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, RedLineSafety, and Ovanova PET. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on June 17, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, June 18, 2025, at 12:00 PM Eastern. Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), will lead a session on "Crowdfund Like a Pro: Insider Marketing Secrets from Jason Fishman." He'll reveal proven strategies and marketing insights drawn from years of experience helping successful crowdfunding campaigns. Whether you're a founder planning a raise or a supporter of innovative startups, you'll gain actionable tips to boost visibility, drive engagement, and hit your funding goals. Don't miss it!Superpowers for Good Live Pitch – June 25, 2025, at 8:00 PM Eastern - Apply by June 6, 2025, to pitch your active Regulation Crowdfunding campaign live on Superpowers for Good—the e360tv show where impact meets capital. Selected founders will gain national exposure, connect with investors, and compete for prizes. To qualify, you must be raising via a FINRA-registered portal or broker-dealer and align with NC3's Community Capital Principles. Founders from underrepresented communities are especially encouraged to apply. Don't miss this chance to fuel your mission and grow your impact!SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.African Diaspora Investment Symposium 2025 (ADIS25), Wednesday–Friday, May 28–30, 2025, at George Washington University, Washington, D.C., USA.Devin Thorpe is featured in a free virtual masterclass series hosted by Irina Portnova titled Break Free, Elevate Your Money Mindset & Call In Overflow, focused on transforming your relationship with money through personal stories and practical insights. June 8-21, 2025.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Lyneir: What I believe is my calling is to see value in people and places that other people overlook or undervalue.Democratizing commercial real estate isn't just a lofty vision for Lyneir Richardson, it's his mission. As the CEO of The Chicago TREND Corporation, Lyneir is pioneering a model for strengthening urban neighborhoods by enabling small investors to own a stake in commercial properties. In today's episode, he shared how his organization is transforming communities while offering everyday people the opportunity to invest alongside wealthy, institutional players.Lyneir explained, “Retail is the first impression of a neighborhood. If the retail corridor is blighted, it attracts crime, brings down property values, and becomes a liability.” Recognizing this, The Chicago TREND Corporation focuses on revitalizing retail spaces in underserved neighborhoods, blending community impact with financial returns.Since its founding in 2016, Chicago TREND has completed three crowdfunding campaigns, raising nearly $1 million from impact-oriented individuals. Lyneir described these investors as “small dollar, impact-oriented individuals who want to see progress in a neighborhood.” In one project, they partnered with a local nonprofit to redevelop a blighted industrial site. After acquiring the property for $3 million, they demolished a decaying building and planned a new 100,000-square-foot warehouse. Before construction began, another buyer offered $4.5 million. This exit not only provided a threefold return for investors but also strengthened their balance sheet for future projects.Lyneir emphasized that crowdfunding is more than a financial tool—it's also a way to foster community ownership. “We call it #WeOwnThis,” he said, describing how local investors are more likely to patronize and protect these properties. This inclusive approach to ownership creates a ripple effect, empowering communities to take pride in their neighborhoods while benefiting financially.Today, Chicago TREND is actively raising capital for additional projects. By combining crowdfunding with old-school community organizing—meeting in church basements, library common areas, and on Zoom—Lyneir and his team are proving that inclusive investment can transform neighborhoods.Lyneir's work demonstrates that commercial real estate can be a powerful tool for social change. By inviting ordinary people to invest in their own communities, he's creating opportunities for financial growth while building stronger, more vibrant neighborhoods.tl;dr:Lyneir Richardson democratizes commercial real estate by enabling small investors to revitalize underserved neighborhoods.Chicago TREND uses crowdfunding to finance retail projects that strengthen communities and boost property values.A recent project gave investors a threefold return while transforming a blighted industrial site.Lyneir's superpower is recognizing value in overlooked places and fostering community-driven redevelopment.By balancing profit and impact, Lyneir is creating opportunities for ordinary people to invest in change.How to Develop Seeing Value in Overlooked People and Places As a SuperpowerLyneir's superpower is his ability to recognize potential where others see obstacles. As he explained, “What I believe is my calling is to see value in people and places that other people overlook or undervalue.” This skill allows him to envision opportunities for revitalization in underserved neighborhoods, often dismissed by traditional investors as “too hard” or “too small.” By combining his expertise in commercial real estate with a deep passion for community, Lyneir transforms overlooked areas into thriving hubs of activity and investment.Illustrative Story:In one project, Lyneir's team purchased a shopping center hampered by outdated covenants, including a racial restriction dating back to the 1940s. Instead of bypassing the issue, they engaged with 119 local homeowners to amend the covenant, not only removing the offensive language but also garnering community support for the redevelopment. This effort exemplifies Lyneir's ability to see both the immediate and long-term value in addressing historical barriers while building trust within the community.Tips for Developing the Superpower:Learn to See Potential: Practice identifying value in places or people others dismiss.Engage with the Community: Build trust by listening to and involving local stakeholders in decision-making.Blend Passion with Expertise: Use your professional skills to address challenges in a meaningful way.Balance Profit and Impact: Focus on projects that deliver financial returns while improving lives.Address Historical Challenges: Don't shy away from difficult or sensitive issues; tackle them to build trust and create lasting change.By following Lyneir's example and advice, you can make seeing value in overlooked opportunities a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileLyneir Richardson (he/him):CEO, The Chicago TREND CorporationAbout The Chicago TREND Corporation: Chicago TREND was established in 2016 to strengthen urban commercial corridors through strategic, community-driven commercial real estate investment and small business support. Since then, Chicago TREND has assembled a dedicated team that supports every aspect of community ownership projects, including business capacity building, credit underwriting, portfolio management, capital improvements, public outreach, and mixed-use transactions.Website: chicagotrend.comX/Twitter Handle: @TheChiTRENDCompany Facebook Page: facebook.com/ChicagoTRENDBiographical Information: Lyneir Richardson is CEO of The Chicago TREND Corporation (TREND), a commercial real estate firm that owns urban shopping centers and provides economic advisory services to corporations, government agencies and large philanthropic organizations. Lyneir is also Associate Professor of Professional Practice at Rutgers Business School and serves as the Executive Director of the university's Center for Urban Entrepreneurship and Economic Development.Previously, Lyneir was the CEO of the primary economic development corporation in Newark, NJ attracting investment and jobs to the city during two mayoral administrations. Prior to that he also served as Vice President of General Growth Properties Inc. and led a national initiative to develop shopping centers in urban underserved areas. Early in his career, Lyneir founded LakeShore Development and Construction Company and was named a U.S. Small Business Administration "Young Entrepreneur of the Year." Lyneir began his career as a corporate attorney at the First National Bank of Chicago.Lyneir holds an appointment as a Nonresident Senior Fellow of the Brookings Institution. He graduated from Bradley University and the University of Chicago Law School.Personal Facebook Profile: facebook.com/lyneir.richardsonLinkedin: linkedin.com/in/lyneirInstagram Handle: @LyneirRichSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, KribSavUp, and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on June 17, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, June 18, 2025, at 12:00 PM Eastern. Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), will lead a session on "Crowdfund Like a Pro: Insider Marketing Secrets from Jason Fishman." He'll reveal proven strategies and marketing insights drawn from years of experience helping successful crowdfunding campaigns. Whether you're a founder planning a raise or a supporter of innovative startups, you'll gain actionable tips to boost visibility, drive engagement, and hit your funding goals. Don't miss it!Superpowers for Good Live Pitch – June 25, 2025, at 8:00 PM Eastern - Apply by June 6, 2025, to pitch your active Regulation Crowdfunding campaign live on Superpowers for Good—the e360tv show where impact meets capital. Selected founders will gain national exposure, connect with investors, and compete for prizes. To qualify, you must be raising via a FINRA-registered portal or broker-dealer and align with NC3's Community Capital Principles. Founders from underrepresented communities are especially encouraged to apply. Don't miss this chance to fuel your mission and grow your impact!SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarCrowdfunding Exits: Getting a Return on Your Investment, May 22, 2025, 2:00 PM Eastern.Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.African Diaspora Investment Symposium 2025 (ADIS25), Wednesday–Friday, May 28–30, 2025, at George Washington University, Washington, D.C., USA.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Jason: Ability to inspire excitement.Raising money through regulated investment crowdfunding is hard. Too many founders underestimate the difficulty, thinking that once their campaign goes live, the crowd will come running. The truth, as Jason Fishman explains, is that success starts long before a campaign launches.Jason, Co-Founder and CEO of Digital Niche Agency (DNA) and host of the "Test. Optimize. Scale." podcast, is one of the industry's most experienced investor acquisition experts. He helps founders raise capital by creating marketing funnels that turn strangers into advocates. In today's episode, he shared the single most important element of a successful crowdfunding raise: planning."If you fail to plan, you plan to fail," Jason said. "Imagine launching a website tomorrow and trying to bring 50,000 people towards it and get 1,000 of those people to convert at a transactional value of $1,000 or more."That's the scale of the challenge many founders face without realizing it. Jason broke down how campaigns that succeed aren't just lucky—they're methodical. They use strategies built on industry research and competitive marketing audits. These show founders what messaging and channels are working and which aren't, enabling them to craft a custom roadmap for every stage of their campaign.He encourages founders to go deep on pre-launch preparation. That includes clearly identifying audiences, traffic sources, and strategic partnerships. According to Jason, it also means fine-tuning the content and offering page to ensure it's optimized for conversions."You still need to have a well-thought-out plan on where that traffic's coming from," he noted, even for small campaigns targeting $50,000. "One way or the other, I need to figure out how am I getting those actual visits to my offering page."Jason and his team at DNA have helped clients raise hundreds of millions of dollars from the crowd. The secret? They treat marketing as a science—and a strategy-first mindset is always step one.To hear more from Jason, check out this episode and join us at SuperCrowdLA, where he'll speak twice and be available throughout the event. Don't miss the chance to learn from one of the best in the business.tl;dr:Jason Fishman explains why strategic planning and marketing are essential for crowdfunding success at any scale.He shares how the most successful campaigns use research and competitor audits to map traffic and conversions.Jason emphasizes that even small campaigns must create momentum with targeted audiences and compelling content.His superpower, generating excitement, helps him motivate teams, founders, and friends to rally around a vision.Jason encourages understanding your audience's fears and desires to inspire action and build lasting engagement.How to Develop Inspiring Excitement As a SuperpowerJason Fishman's superpower is his ability to inspire excitement and rally people around a shared goal. “Getting people excited…has been present my whole life,” Jason explained. He shared how this skill underpins his success in building impactful marketing campaigns, emphasizing that understanding what drives and motivates people is key. Jason applies this talent to craft compelling messaging and visuals that move audiences to action.Illustrative Story:Jason shared a personal anecdote about planning a wedding for his wife's cousin, who had been overwhelmed by the process. By addressing objections and highlighting exciting details, Jason turned their reluctance into enthusiasm. The result was a beautiful wedding overlooking the beach, with Jason even serving as the DJ. This story exemplifies his ability to energize others and create positive outcomes.Tips for Developing the Superpower:Understand Your Audience: Identify what excites and motivates them, as well as their fears.Communicate the Vision: Show others what success looks like and why it matters.Address Objections: Turn concerns into opportunities by re-framing challenges in a positive light.Leverage Energy: Use your enthusiasm to inspire and rally others around shared goals.By following Jason's example and advice, you can make inspiring excitement a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: facebook.com/digitalnicheagencyBiographical Information: Jason Fishman has 15+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers' Mobile/Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 750 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA is now an Inc 5000 company, who has worked with over 350 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2024, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.Linkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Make Money with Impact Crowdfunding, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe joins Entrepreneurs On Fire to share powerful insights on impact investing and doing well by doing good. Tune in on April 10 to hear Devin's inspiring conversation with host John Lee Dumas!Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Muna: I believe my superpower is just empowering and sharing. I believe that there's plenty for everybody.Revitalizing neighborhoods isn't just about beautification; it's about inclusion. Muna Phometsi, President of Strategic Projects Capital LLC, exemplifies this ethos with her groundbreaking project, The Swank Atlanta. Situated in Reynoldstown, this luxury development combines upscale design with an innovative crowdfunded investment model, ensuring that people from all income brackets can share in its success.The Swank Atlanta represents more than luxury living. Muna shared her passion for the project, saying, “We believe that the community should not only benefit from revitalization but also participate in the potential profit.” This principle of inclusion underscores her commitment to building a project where economic and social impacts intersect.Located just a three-minute walk from the Atlanta Beltline, The Swank Atlanta provides easy access to parks, trails, and restaurants, enhancing the neighborhood's appeal. Muna emphasized the area's diverse, tight-knit community, noting that her team engaged with residents to understand and complement their vision. “This was a sore eye to the community,” she explained. “We wanted to bring something beautiful to complement what's going on in the area.”As a seasoned real estate developer, Muna brings two decades of experience to this project, working alongside her husband, an architect with similar expertise. Their approach to development is guided by a philosophy of sharing knowledge and opportunities. “We've never been people that hold information to ourselves. What we know, we want you to know because we believe that there's so much for everybody.”The Swank Atlanta is currently raising funds through Small Change, a regulated investment crowdfunding platform. This effort not only reflects Muna's vision of community empowerment but also paves the way for similar projects across the East Coast and beyond.Muna's innovative approach is a model for leveraging development to create social and financial value, ensuring that everyone has a stake in building better communities.tl;dr:* Muna Phometsi shares her vision for The Swank Atlanta, a crowdfunded luxury redevelopment project.* The project emphasizes inclusivity by enabling middle-class and lower-income investors to participate meaningfully.* Muna highlights Reynoldstown's rich history and community-driven revitalization as central to the development.* Her superpower, empowering and sharing, drives her passion for helping others achieve financial growth.* Muna offers practical tips for creating impact through real estate development and community involvement.How to Develop Empowering and Sharing As a SuperpowerMuna's superpower lies in her unwavering commitment to empowering others by sharing knowledge and opportunities. She believes that by spreading what she has learned, she can inspire others to achieve their dreams, creating a ripple effect of growth and success within communities.Muna shared an inspiring example from her current project, The Swank Atlanta, a crowdfunded luxury development. She explained how the project allows individuals, including those from middle-class and lower-income brackets, to invest in a high-end real estate project—a rare opportunity. Additionally, Muna described helping a former classmate with a construction business, leveraging her husband's expertise as a contractor to guide him toward success. Both instances reflect her drive to empower others by sharing knowledge and creating inclusive opportunities.Tips for Developing the Superpower:* Listen Actively: Pay attention to people's concerns, aspirations, and challenges. Look for cues that indicate areas where you can help.* Identify Opportunities: Be proactive in suggesting solutions or sharing resources that align with others' goals or problems.* Be Willing to Teach: Share your knowledge openly and authentically. Recognize that even small insights can make a big difference.* Foster Inclusion: Create avenues for people from all backgrounds to participate in opportunities, as Muna does with her crowdfunding initiatives.* Adopt a Learning Mindset: Continuously expand your own knowledge so you can provide valuable insights to others.By following Muna's example and advice, you can make empowering and sharing a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileMuna Phometsi (she/her):President, Strategic Projects Capital LLCAbout Strategic Projects Capital LLC: Strategic Projects Capital is a real estate investment company based in Atlanta, Georgia. We are a development manager, asset manager and real estate fund sponsor focused on helping passive investors share in the real estate wealth regardless of income bracket.Our goal is to encourage all who qualify to invest passively in our syndication projects and take advantage of the lucrative benefits that real estate investment has for decades offered to a select few.Website: strategicprojectscapital.comCompany Facebook Page: facebook.com/Empowering InvestorsOther URL: smallchange.co/projects/Swank-AtlantaBiographical Information: Muna serves as the President of Strategic Projects Capital LLC, a Georgia-based real estate investment firm. She is also the co-founder of Strategic Projects Inc., a Georgia-based design-build firm that has been in business for two decades. She brings a wealth management experience in the construction project delivery space, and she is a licensed GA Realtor. She is also a registered pharmacist who has held management positions at several Fortune 500 companies in the pharmaceutical sector. In her current position, Muna plays a key role in identifying, creating, and organizing real estate investment opportunities for development projects and securing capital for project implementation. She is passionate about empowering others by sharing her knowledge and resources and providing access to passive investments.Muna holds an MBA from Mercer University, a Bachelor of Pharmacy from the Massachusetts College of Pharmacy, Advanced certificates in Real Estate Finance and an Advanced Certificate in Real Estate Development from the Commercial Real Estate Development Association (NAOIP).Personal Facebook Profile: Facebook.com/munaphometsiLinkedin: linkedin.com/in/muna-phometsi-8b1b93119/Instagram Handle: @MunaphometsiSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Abby, Honeycomb Credit and How to Make Money with Impact Crowdfunding. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on January 21, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, January 15, 2025, at 1:00 PM Eastern. Devin Thorpe will be doing investor-focused training on building an investment strategy focused on investing in debt instruments to match or even exceed stock market returns. This is great for people serious about investing, whether you are starting with $100 or $100,000. Don't miss it!* SuperCrowdLA, we're going to be live in Los Angeles late the spring. Plan to join us there for a major, in-person event focused on scaling impact. Details to come soon!* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At December's SuperCrowdHour, Jason Fishman of Digital Niche Agency will present an “Algorithmic Strategy to Reach Your Crowdfund Capital Raising Goals.” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Capital Live, Havell Rodrigues, New Majority Capital, January 15, 2:00 PM Eastern.* Community Capital Live, Bernall Hall, New Jersey Community Capital, January 29, 2:00 PM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, April 1-2, 2-25.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Lester: I believe that the human spirit is greater than human nature. I think that we allow each other to play small and blame it on human nature. “Oh, that's just human nature.” It's human nature to do as little as possible to try to get as much as possible. But the human spirit says, “How can I contribute as much as possible?”The future of energy lies not just in renewables but in energy abundance, according to Lester Crafton, co-founder of Ovanova. In today's episode, Lester shared how his company is transforming rural America by deploying solar microgrids—systems that combine solar, energy storage, and smart controls—to meet surging energy demands.Lester believes the need for energy will grow exponentially in the coming decades. “What would happen if we went from an energy-starved world to an energy-abundant world? How much better could we treat each other?” he asked. With this philosophy, Ovanova focuses on deploying solar microgrids to ensure energy security, particularly for communities at the greatest risk during power shortages.The demand isn't hypothetical. Lester identified six trends—he calls them a “six-headed monster”—that are pushing the grid to its limits: the return of American manufacturing, electric vehicles, Bitcoin mining, widespread electrification, robotics, and the energy-hungry rise of artificial intelligence. “An AI data center takes like 70 times the energy of a normal data center,” he said, highlighting the urgency of their work.In rural communities, where large-scale grids often fail first, microgrids provide a reliable, local solution. “If Elon's supercomputer and the Blue Oval [Ford plant] need energy, then it doesn't matter if my parents' medical devices need to run. They get the blackout,” Lester explained.Ovanova's mission resonates far beyond energy—it's about economic and community resilience. Lester's vision for microgrids offers both a practical path forward for the solar industry and a brighter, more equitable energy future.If you're looking to support this mission, Ovanova frequently raises capital through regulated investment crowdfunding, empowering people to invest directly in the clean energy revolution.tl;dr:* In today's episode, Lester Crafton shares how Ovanova builds solar microgrids to meet rising energy demands.* Lester explains how six factors—including AI and EVs—drive exponential energy consumption in the future.* This episode highlights how virtual power plants and microgrids secure energy for rural communities.* Lester's belief in persistence and humanity's goodness fuels Ovanova's innovative clean energy solutions.* Lester emphasizes that solar energy's cost-effectiveness and scalability make it essential for energy security.How to Develop Persistence and Belief in Humanity As a SuperpowerLester Crafton's superpower is his unwavering persistence, fueled by a deep belief in the goodness of humanity. He views challenges as opportunities to create, iterate, and improve. By centering his work on contributing as much value as possible, Lester inspires others to join him in solving problems that matter, particularly in renewable energy and disaster preparedness.Lester shared an anecdote about a nonprofit project led by Xena Leone, Ovanova's director. After inspiring people in Peru to clean up rivers, she returned to her North Carolina hometown to establish microgrids for disaster preparedness. This initiative not only strengthened local resilience but also laid the foundation for virtual power plants—systems that keep communities running during grid failures. Lester's persistence and ability to rally talented people like Xena illustrate his commitment to solving real-world problems while inspiring others to contribute.Tips for Developing This Superpower* Focus on Contribution: Ask, “How can I create as much value as possible for others?” rather than focusing on personal gain.* Embrace Feedback as Growth: Treat setbacks as experiments to refine and improve your work.* Surround Yourself with Amazing People: Attract talented, purpose-driven individuals by inspiring them with your vision.* Believe in Humanity's Potential: Even when facing setbacks, remember the inherent goodness and capabilities of people.* Keep Going, No Matter What: Persevere through challenges with a mindset of creating, sharing, and iterating until you succeed.By following Lester Crafton's example and advice, you can make persistence and belief in humanity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileLester Crafton (he/him):Co-Founder, OvanovaAbout Ovanova: Ovanova's mission is to add as much value as possible to as many lives as possible. We chose energy as the lever that created the most positive impact for the most people. We currently develop, deploy, monitor, maintain and maximize microgrids. We have installed solar projects in 25 states with over sixty utility companies and currently focus on serving disadvantaged and distressed rural communities by giving small business owners and ag producers an easy way to access Inflation Reduction Act benefits intended for them.Website: ovanova.coX/Twitter Handle: @voiceofsolarCompany Facebook Page: fb.com/voiceofsolar/Biographical Information: Lester is from Somerville, TN. He graduated from the University of North Carolina at Chapel Hill. He and his organization worked with over 1500 students directly in America's oldest sales and leadership training program. He began his solar energy journey in 2014, and started Ovanova in 2015.X/Twitter Handle: @lestercraftonPersonal Facebook Profile: fb.com/lcrafton/Linkedin: linkedin.com/in/lestercrafton/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Abby, Honeycomb Credit and SuperCrowd Impact Members. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At December's SuperCrowdHour, Jason Fishman of Digital Niche Agency will present an “Algorithmic Strategy to Reach Your Crowdfund Capital Raising Goals.” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, April 1-2, 2-25.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Troy: I would say I kind of have two characteristics that have really helped me, particularly in the last, say, 10 years of my career. The first one is self-discipline… Number two would be tenacity.Success in business and athletics often comes after facing and overcoming challenges. It takes a special kind of resilience to keep going when things get tough. Troy Helming, CEO of EarthGrid PBC, has that resilience in spades. He's a successful entrepreneur and athlete who has won numerous competitions.Troy shared his story on today's episode of Superpowers for Good. I was impressed by how he didn't let age or setbacks hold him back. In his early fifties, he was competing with 20-year-olds in the Ninja Warrior competition. He didn't win the whole thing, but he did win some of the regional events.Troy's entrepreneurial journey has been just as impressive. He's the founder and CEO of EarthGrid, a company that is developing a new technology for tunneling and excavating. EarthGrid has raised millions of dollars in funding from investors, including $4.5 million from regulated investment crowdfunding.Troy's success is a testament to the power of perseverance. He's not afraid of hard work or challenges. In fact, he seems to thrive on them. When asked about his fundraising efforts, Troy said, "I had to put in a lot of work... I had to give over 2,400 pitches."Troy's story is an inspiration to us all. It shows that we can achieve our goals if we are willing to put in the hard work and never give up.Having raised so much from the crowd, I asked Troy for some tips:Have a compelling hook. Your message needs to grab attention amidst the constant bombardment of information people receive. A unique hook, like a science fiction analogy, can intrigue potential investors.Reinvest capital in advertising. Helming suggests reinvesting 10-20% of raised funds back into advertising to boost the campaign's reach.Simplify your message. Potential investors should quickly understand your company, its traction, achievements, potential upside, and expected timeline for returns.Build a strong network. Start with your network and gradually expand by investing in marketing and creating compelling content.Be sure to bookmark this article so you can find them when you need them!Disclaimer: I am an investor in EarthGrid.tl;dr:* Troy Helming, CEO of EarthGrid, discusses his company's innovative plasma tunneling technology.* EarthGrid's technology offers significant cost and time savings compared to traditional tunneling methods.* Helming shares his experience in raising capital, including the challenges and successes of crowdfunding.* He emphasizes the importance of self-discipline and tenacity in overcoming obstacles and achieving goals.* Helming's journey highlights the power of perseverance and innovation in making a positive impact.How to Develop Self-Discipline and Tenacity As a SuperpowerOn this episode of Superpowers for Good, Troy discussed the importance of cultivating self-discipline and tenacity. He believes these two characteristics are essential for navigating the challenges and setbacks that inevitably arise in life.Illustrative Story:Troy shared how he had to give over 2,400 pitches to potential investors to raise capital for EarthGrid. Despite facing rejection after rejection, he never gave up. He knew it was a numbers game and that eventually, he would find the right investors.Tips for Developing the Superpower:* Start with small, achievable goals.* Embrace challenges and view setbacks as opportunities for growth.* Practice delayed gratification.* Surround yourself with supportive people.* Celebrate your successes along the way.By following Troy's example and advice, you can make self-discipline and tenacity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileTroy Helming (he/him):CEO, EarthGrid PBCAbout EarthGrid PBC: EarthGrid invented plasma tunnel boring robots (think Star Wars light sabers) that consume no water, have no emissions & bore tunnels 100x faster at 1/10th the cost. They're building a network of large, underground infrastructure tunnels to accelerate 100% clean energy: power lines, high-speed data, water, freight transportation, etc. Their BOOM model (Build, Own, Operate, Manage) will lease space to creditworthy Data Centers, Solar/Wind IPPs & Utilities.Website: earthgrid.ioX/Twitter Handle: @earthgrid_ioCompany Facebook Page: fb.com/profile.php?id=100090833724319Other URL: troyhelming.comBiographical Information: ​Troy Helming is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He's an inventor (60+ patent claims), an elite athlete (American Ninja Warrior), an author (The Clean Power Revolution + articles), and a clean energy executive. He's founded solar & wind companies that have generated more than $35 Billion of economic impact, and he serves on numerous boards. He's a longtime wellness practitioner, yogi, and family man.X/Twitter Handle: @SolarNinjaTroyPersonal Facebook Profile: fb.com/SolarNinjaTroy/Linkedin:.linkedin.com/in/troyhelming/Instagram Handle: @solarninjatroy/ Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Azolla, Abby and Honeycomb Credit. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At December's SuperCrowdHour, Jason Fishman of Digital Niche Agency will an “Algorithmic Strategy to Reach Your Crowdfund Capital Raising Goals.” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Lauren: What is my superpower? I think I am a mission-driven growth catalyst.Transforming the nonprofit sector starts with empowering its leaders. Gratitude Network, under the leadership of Executive Director Lauren Reilly, has revolutionized nonprofit growth by offering leaders of organizations serving children a robust fellowship program. This unique accelerator equips them with tools to scale their impact globally.Gratitude Network's fellowship program combines executive coaching, a mini-MBA curriculum, and a global peer network. As Lauren explained in our interview, "Organizations that go through our program grow 3x on average after working with us. They grow revenue by almost 40% and, one year post-fellowship, serve an additional 2,300 children on average."Lauren's passion for creating systemic change is deeply rooted in her career as an educator. Early on, she recognized the inequities in education systems and sought innovative solutions. “I wanted to show students what it was like to be a CEO,” she recalled, describing her transition into the nonprofit sector. Gratitude Network provided her with the business acumen she needed to scale her ideas. Within five years, her nonprofit grew 26-fold, serving 21,000 children and collaborating with over 100 Fortune 500 companies.Now, at the helm of Gratitude Network, Lauren's vision is to amplify this impact. She aims to sustain and expand the organization's global network, ensuring that fellows continue to benefit from support long after completing the program. “We're fixing a broken nonprofit sector,” she said. “By supporting Gratitude, donors aren't just helping one organization—they're creating a leveraged social venture with outcomes year after year.”Gratitude Network is a beacon for nonprofit leaders striving to accelerate change. With Lauren's leadership, the ripple effect of their work promises to transform communities worldwide, one leader at a time.tl;dr:* Gratitude Network empowers nonprofit leaders with tools like executive coaching and a scale-up curriculum.* Lauren transitioned from education to nonprofits, scaling impactful ideas into sustainable, thriving organizations.* Fellows in the Gratitude Network's program average a 3x growth and serve 2,300 more children annually.* Success at Gratitude stems from system building, postmortems, and clear KPIs to drive measurable impact.* Lauren encourages dedicating 20% of time to strategic thinking to achieve long-term organizational growth.How to Develop Being a Mission-Driven Growth Catalyst As a SuperpowerLauren's superpower lies in being a "mission-driven growth catalyst." This unique ability allows her to inspire and execute change, transforming innovative ideas into scalable, impactful ventures. She empowers changemakers to evolve into effective business leaders while amplifying their impact.Lauren exemplified her superpower while working with Practice, a nonprofit in New York City. Recognizing the potential of using college students to mitigate summer learning loss for 1.1 million children, Lauren built systems and training programs to scale the initiative. Within five years, the organization grew to serve over 50,000 students annually, showcasing her talent for creating processes that drive large-scale change.Tips for Developing This Superpower:* Analyze Success: Regularly reflect on what is working well. Identify the specific steps and actions that led to success and document them.* Create Systems and Processes: Design repeatable systems for achieving desired outcomes. Train team members to implement these processes at scale.* Set and Track KPIs: Develop key performance indicators aligned with organizational goals. Monitor progress monthly and adjust to meet growth targets.* Carve Out Time for Strategy: Dedicate 20 percent of your time to think about long-term growth and innovative ideas rather than just day-to-day execution.* Engage Teams in Postmortems: After every project or milestone, review outcomes—good or bad—to identify lessons and refine processes.By following Lauren's example and advice, you can make "mission-driven growth catalyst" a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileLauren Reilly (she/her):Executive Director, Gratitude NetworkAbout Gratitude Network: Founded in 2014, Gratitude Network is a leadership development non-profit that improves the lives of children and youth around the world by accelerating the community impact of social entrepreneurs. Gratitude Network offers a 12-month virtual Fellowship focused on leadership and organizational growth, featuring personalized coaching, a scaling curriculum, peer learning sessions, and networking events. Since its inception, Gratitude Network has supported over 200 Fellows across 82 countries. Post fellowship, these Fellows have increased the number of children they serve by 2.7X and boosted their revenue by an average of 38%. The program is highly competitive, with over 1,500 applicants annually vying for just 30 fellowship spots. At Gratitude Network, we don't just give a person a fish or teach them to fish—we help them build sustainable fishing ponds. By empowering social entrepreneurs with the tools, skills, and support to create sustainable solutions, we enable them to drive lasting change that ripples through their entire communities. This way, their impact grows, benefitting future generations.Website: www.gratitude-network.orgCompany Facebook Page: fb.com/gratitudenet/Linkedin: linkedin.com/company/the-gratitude-network/Other URL: www.gratitude-network.org/donateBiographical Information: Lauren Reilly is a results-driven professional with a proven track record in growing and scaling non-profit and social impact organizations. She assumes the Executive Director role at Gratitude Network after having run SuitUp, a college and career readiness organization, for the past six years. As the first employee and inaugural Executive Director of SuitUp, she grew the organization 26x over 5 years, serving over 21,000 students and raising over $3M. Prior to this, Lauren served as a board member and Chief Learning and Program Officer at Practice Makes Perfect, where she played a key role in growing the organization 10x over 5 years. Her background includes impactful roles as a Teach for America alum and NY certified teacher, teaching high school and middle school in the Bronx and Harlem.Lauren's accolades include the Gratitude Network Fellowship, SOCAP Fellowship, Student Success Network Fellowship, NYU Senior Leaders Fellowship, and graduation from the Goldman Sachs 10KSB program. She was also recognized as a finalist in the NYC Imagine Awards in the Rising Star and Excellence in Leadership categories. Notably, Lauren was honored by the Obama administration as a White House Champion for Change for her pioneering work in summer learning. She was one of 17 women-led organizations to undergo Santa Clara's GSBI incubator. Lauren holds a Master's degree in Education from Fordham University and a Bachelor's degree in History from Vassar College. Her contributions have been featured in publications such as Chronicles of Philanthropy, K12 Drive, Manhattan Lifestyle, News12 and more.Personal Facebook Profile: fb.com/lauren.elizabeth.7399Instagram Handle: @thegratitudenetwork/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Azolla, Abby and How to Make Money with Impact Crowdfunding. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At December's SuperCrowdHour, Jason Fishman of Digital Niche Agency will an “Algorithmic Strategy to Reach Your Crowdfund Capital Raising Goals.” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, today, December 11 at 2:00 PM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Emily: I am fearless, truly. I think anyone who's an entrepreneur has to have kind of some sense of fearlessness, because it's a hard job. It's a scary job.Creating a job for someone with Down syndrome is more than just good business—it's transformative. Emily Scott, co-founder of Dance Happy, shared her journey of building a thriving business alongside her partner, Julia, a woman with Down syndrome and the brand's lead pattern designer."Julia is so proud of everything that she does here. Dance Happy was her North Star during chemotherapy. She just wanted to get back to work," Emily explained.Founded in 2016, Dance Happy produces artisan-quality accessories like tote bags and pillows, all hand-cut, printed, and sewn, with 90% of production in the U.S. Julia's creativity is at the heart of the operation, with her hand-drawn designs driving the collection. Their dedication to quality has led to impressive partnerships, including Nordstrom, Madewell, and QVC. In fact, Dance Happy became the first Down syndrome founder brand carried by Nordstrom.The company is raising capital via Honeycomb Credit to scale its impact. Emily envisions a future where Dance Happy creates "more purposeful employment for people who have disabilities" in an inclusive setting. She described her dream of a larger facility that fosters integration: "We don't want to just create jobs for people with disabilities; we want an inclusive environment where everyone works together."Dance Happy's mission goes beyond profits. It's about showing the world what's possible when businesses embrace inclusion and creativity. As Emily dreams of making Dance Happy a household name, she remains committed to growing the team and maintaining the quality that has defined their success.Check out this remarkable business and investment opportunity at Honeycomb Credit.tl;dr:* Dance Happy's co-founders, Emily and Julia, create artisan-quality handcrafted products with purpose-driven employment.* Julia, a woman with Down syndrome, leads pattern design and inspires inclusivity through her work.* Dance Happy collaborates with major retailers like Nordstrom and QVC while maintaining high-quality craftsmanship.* Emily's fearlessness drives bold actions, from cold-pitching influencers to securing impactful partnerships.* The company is raising funds on Honeycomb Credit to expand opportunities for people with disabilities.How to Develop Fearlessness As a SuperpowerEmily embodies fearlessness, a critical trait for entrepreneurial success. Her willingness to step into the unknown without a safety net allows her to take bold actions, push boundaries, and seize opportunities, even in the face of rejection or uncertainty. This mindset has propelled her and her co-founder, Julia, to scale Dance Happy into a thriving business with a mission of inclusivity and purpose.Emily shared how fearlessness fueled Dance Happy's breakthrough moments. For instance, she cold-pitched Adam Glassman of Oprah Daily at a trade show despite knowing the odds were slim. Her fearless approach paid off, as Dance Happy has since achieved notable recognition, including becoming the first Down syndrome founder brand carried by Nordstrom. These leaps of faith exemplify Emily's commitment to her vision and her belief in the mission of creating meaningful opportunities for people with disabilities.Tips for Developing Fearlessness:* Practice Facing Rejection: Embrace each "no" as a step toward a "yes" and an opportunity to grow resilience.* Pursue Meaningful Goals: Focus on missions and dreams that ignite your passion and drive.* Take Bold Actions: Put yourself in situations that push your boundaries, like cold-pitching or applying for ambitious opportunities.* Reframe Failure: See setbacks as learning experiences rather than deterrents.* Adopt a Growth Mindset: Remember that persistence and practice can lead to success over time.By following Emily Scott's example and advice, you can make fearlessness a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileEmily Scott (she/her):Co-founder and CEO, Dance HappyAbout Dance Happy: Social impact accessories brand that creates artisan quality textile goods and purposeful employment for people with disabilities.Instagram Handle: @dance.happy.designsWebsite: dancehappydesigns.comCompany Facebook Page: fb.com/DanceHappyDesignsOther URL: honeycombcredit.com/campaigns/Dance-HappyBiographical Information: Emily is the co-founder and CEO of Dance Happy and one of Julia's closest friends. Emily has a BA in Business Management and has always had a passion for having her own business, the first of which she started when she was only 17 years old. Now, with almost 2 decades of experience and several businesses under her belt, Emily has found her true calling in the work that she does at Dance Happy. Emily sees a bigger vision of building out a brand that purposefully creates jobs for others with Down syndrome so that everyone employed has a workplace where they are doing tasks they enjoy and are focused on their strengths, they are valued just as they are, and they thrive. Emily has been an avid sewist since she was 5 years old and can still be found sewing some of the products that are sold on Dance Happy's website. A wearer of many hats, Emily spends her days doing anything and everything for Dance Happy--and she loves it. Emily is proud to be a Tory Burch Foundation Fellow.Linkedin: linkedin.com/in/emily-scott-78193958/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Azolla, Abby and Honeycomb Credit. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At December's SuperCrowdHour, Jason Fishman of Digital Niche Agency will an “Algorithmic Strategy to Reach Your Crowdfund Capital Raising Goals.” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, December 11 at 2:00 PM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Jasmine: My superpower is my empathy. More than anything else, I feel deeply, and it drives all of the work that I do.Mid-Hudson Energy Transition (MHET) is revolutionizing how communities engage with renewable energy. Based in Kingston, New York, MHET empowers residents to access clean energy, reduce energy costs, and improve their homes through innovative programs.One standout initiative is the Home Energy Loan Program (HELP), which provides accessible financing for low-income residents to pursue energy-efficient home upgrades. According to Jasmine Graham, MHET's executive director, the program was designed to address the barriers residents face. “We heard, ‘I don't have the time, expertise, or money,'” Jasmine explained. “So, we said, ‘What if we manage the projects for you?'”The HELP Fund, which supports the program, is unique in offering opportunities for everyday people to invest. “We created an offering that allows accredited and non-accredited investors to join in and invest,” Jasmine shared. “This clean energy transition is happening, but right now, it's not very accessible to everybody.” Community investors earn a 4 percent return, a recognition of their risk and financial realities, while impact investors receive 3 percent, and mission-aligned philanthropic funds accept no return, prioritizing social impact.MHET also addresses affordability through its community solar program. Low-income participants can save up to 20 percent on their electricity bills with no upfront costs. “No cost to join, no cost to leave, and the savings continue for 20 years,” Jasmine noted.By integrating philanthropic partnerships and innovative financial structures, MHET ensures that low-income communities and people of color are not left behind in the clean energy transition. As Jasmine aptly said, “We want to make sure that folks have the financial resources and the time and expertise to make this happen.”MHET's work exemplifies the potential for systemic change through community-driven, inclusive solutions. Their impact resonates far beyond Kingston, offering a model for equitable climate action nationwide.tl;dr:* Mid-Hudson Energy Transition helps communities access renewable energy, lower costs, and strengthen resilience.* Community Choice Aggregation enables bulk renewable energy purchases, saving residents and small businesses money.* The Home Upgrade Grants program addresses structural issues to help low-income families decarbonize their homes.* The HELP Fund allows community members to invest in clean energy with tailored returns and protections.* Empathy and inclusion guide Jasmine Graham's leadership, ensuring no one is left behind in transitions.How to Develop Empathy As a SuperpowerJasmine's superpower is her deep empathy, which enables her to understand and connect with others, driving her leadership and efforts to address complex challenges. Her ability to put herself in others' shoes inspires her work in creating impactful solutions for communities, ensuring no one is left behind.Jasmine exemplified her empathy following a disappointing election outcome that deeply affected her climate-focused team. She prioritized their emotional well-being during a staff planning day, emphasizing self-care and resilience. By fostering kindness and compassion, Jasmine demonstrated how empathy can unite and motivate teams to continue pursuing their mission, even in challenging times.Tips for Developing Empathy as a Strength:* Engage in Conversations: Regularly connect with people from diverse backgrounds and perspectives to deepen understanding and build relational skills.* Learn About Others: Explore different cultures, life experiences, and issues to develop a broader perspective on humanity.* Practice Vulnerability: Share personal experiences and emotions to create authentic connections and foster mutual empathy.* Reflect on Differences: Recognize that varied upbringings and circumstances shape viewpoints, helping to bridge gaps in understanding.* Build Empathy Like a Muscle: Exercise empathy consistently in everyday interactions to strengthen it over time.Conclusion:By following Jasmine Graham's example and advice, you can make empathy a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJasmine Graham (she/they):Executive Director, Mid-Hudson Energy TransitionAbout Mid-Hudson Energy Transition: Mid-Hudson Energy Transition empowers communities to own and share renewable energy, create healthier buildings, and join in community wealth-building to strengthen the resilience of the Hudson Valley in the face of climate change.Website: www.mid-hudson.energyX/Twitter Handle: @midhudsonenergyCompany Facebook Page: fb.com/mid-hudson-energy-transitionOther URL: www.investinhelp.orgBiographical Information: Jasmine (she/they) is an energy justice expert, environmental policy advocate, and published scholar. With extensive experience in designing and implementing community-based renewable energy and building decarbonization programs, she has dedicated her career to ensuring that vulnerable communities have a voice in the clean energy transition. As the Executive Director of Mid-Hudson Energy Transition, Jasmine leads efforts to empower communities through renewable energy ownership, healthier buildings, and wealth-building initiatives. Previously, Jasmine held key roles in advancing cutting-edge energy policy across New York State, including appointments to New York City's Sustainability Advisory Board and Climate Mobilization Advisory Board under multiple mayoral administrations. In these roles, she guided the development of New York City's long-term sustainability plan and played a pivotal role in shaping the implementation of Local Law 97, historic legislation for building decarbonization. Jasmine earned a Bachelor of Arts in Environmental Studies from the University of Vermont and is currently pursuing a Master of Business Administration in Sustainability from Bard College.X/Twitter Handle: @jasminecgrahamLinkedin: linkedin.com/in/jasmine-c-grahamInstagram Handle: @jasminecgrahamSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Mivium, Azolla and SuperCrowd Impact Membership. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At December's SuperCrowdHour, Jason Fishman of Digital Niche Agency will share insights. Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, December 11 at 2:00 PM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Happy Thanksgiving!I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Jonathan: I think in my case, if I may, some of my strengths include being a very creative CEO.Making life-saving cancer detection accessible to everyone, regardless of income, is the driving force behind Jonathan Cohen's leadership at 20/20 GeneSystems. On today's episode of Superpowers for Good, Jonathan shared how his team is reshaping cancer testing and leveraging equity crowdfunding to align with their mission.The company's flagship product, OneTest, offers multi-cancer early detection for as little as $200—far below the cost of competing tests. Recently, they introduced a convenient home collection option, allowing people to collect samples themselves, bypassing painful and time-consuming traditional blood draws. “We believe that cancer testing should not just be for the so-called worried rich. It should be for everybody,” Jonathan said.This philosophy extends to their approach to financing. Jonathan explained, “Just as cancer doesn't discriminate by income, we think cancer testing—and the opportunity to invest in innovations—should be available to all.” The company pioneered equity crowdfunding for biotech, raising $12 million from nearly 8,000 shareholders through Reg CF and Reg A campaigns. Now, they are hosting another offering on WeFunder to continue this democratized model.Jonathan's vision is deeply personal for many. He highlighted how shareholders often become customers and vice versa, strengthening the connection between the company's mission and its community.By focusing on affordability, accessibility, and inclusivity, 20/20 GeneSystems is setting a new standard—not just for cancer detection but also for how groundbreaking medical innovations are funded. Their journey illustrates the powerful impact of aligning purpose with action, offering investors and patients alike a chance to join a life-saving mission.tl;dr:* Jonathan Cohen's company offers one of only two multi-cancer early detection tests available today.* 20/20 GeneSystems' OneTest uses protein biomarkers, providing an affordable alternative to DNA-based diagnostics.* The company's equity crowdfunding campaigns align with its mission of democratizing access to biotech investments.* During the COVID-19 pandemic, 20/20 GeneSystems pivoted quickly to become an early leader in testing.* Jonathan's innovative approach integrates AI and machine learning, modernizing cancer detection and expanding accessibility.How to Develop Creative Thinking As a SuperpowerJonathan Cohen's superpower is creative thinking. As the CEO of 20/20 GeneSystems, Jonathan has repeatedly demonstrated an ability to think outside the box to solve problems and innovate. From spearheading novel approaches to cancer detection to adopting unconventional business strategies, Jonathan's creativity enables him to navigate complex challenges and seize unique opportunities.During the early days of the COVID-19 pandemic, Jonathan's creativity shone when he led 20/20 GeneSystems to pivot quickly into COVID testing. With rapid antibody tests sourced from East Asia, the company was among the first in the U.S. to offer any type of COVID test. Later, they transitioned to PCR testing, adapting to market needs. This quick, strategic shift not only supported public health efforts but also drove substantial growth, earning the company a spot on the Inc. 5000 list of fastest-growing companies.Tips for Developing Creative Thinking:* Pause and Analyze: Avoid following the crowd; take time to assess alternative approaches when everyone else moves in a single direction.* Leverage Technology: Use emerging tools like AI and machine learning to modernize older, proven methods.* Think Holistically: Combine diverse strategies, such as integrating different testing modalities for optimal outcomes, as Jonathan did with protein and DNA testing.* Engage in Public Policy: Collaborate with policymakers to align innovative solutionsBy following Jonathan Cohen's example and advice, you can make creative thinking a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJonathan Cohen (he/him):President & CEO, 20/20 GeneSystemsAbout 20/20 GeneSystems: We develop and commercialize innovative lab tests for the early detection and prevention of cancers and chronic conditions.Website: www.OneTestforCancer.comOther URL: wefunder.com/2020.gene.systemsBiographical Information: Jonathan Cohen is a visionary life sciences entrepreneur and executive with extensive experience in the biotechnology and healthcare industries. Throughout his career, Jonathan has succeeded at the intersection of capital formation, start-ups and public policy. As the founding CEO of 20/20 GeneSystems, Inc., he has pioneered groundbreaking initiatives in innovative lab testing for the early detection and prevention of cancers and other diseases. These include co-invention of blood tests w/AI-powered algorithms for the early detection of multiple cancers and chronic inflammation. Jonathan is a longtime advocate for state and federal policies that advance the entrepreneurial life sciences industry.Linkedin: linkedin.com/in/jonathan-cohen-22574a12/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Inner Space KC, Honeycomb Credit and How to Make Money with Impact Crowdfunding. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At November's SuperCrowdHour, Jason Fishman of Digital Niche Agency will share insights. Free to attend.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, December 11 at 2:00 PM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Alexis: I think that my superpower is my sense of scale. I think of it as kind of the capacity to fractal in and out.In Kansas City, Missouri, Alexis Penney is redefining what a yoga studio can be. Inner Space KC, their innovative business, combines yoga, movement classes, coworking spaces, and a community hub under one roof. The historic building, with over a century of history, is now a bustling center for connection and growth.“Our studio anchors a community of diverse tenants, including estheticians, nonprofits, and energy healers,” Alexis explained during our conversation. “It's an experiment in coworking that brings together different communities and customer bases.”Inner Space also plays a vital role in its neighborhood. Situated on Troost Avenue, a street with a fraught history as Kansas City's historic redline boundary, the area is now a focal point for redevelopment. The studio aligns with local organizations fostering healing and support, from recovery housing to affordable childcare. “There's an energy of healing here,” Alexis shared. “The site of so much conflict has become a place for growth and recovery.”To expand Inner Space KC's impact, Alexis launched a regulated investment crowdfunding campaign through Honeycomb Credit. This effort invites the community to invest in the studio's growth while supporting the broader revitalization of Troost Avenue. Highlighting the alignment between their values and the Honeycomb platform, Alexis noted, “We didn't want someone owning the business who didn't share our mission. Honeycomb's approach resonated with our vision of community and connection.”For those inspired by Alexis's work, visit s4g.biz/inner to explore the Honeycomb campaign and contribute to this grassroots movement. Inner Space KC stands as a beacon of innovation and unity, proving that community-driven ventures can lead the way in urban transformation.tl;dr:* Inner Space KC combines yoga, movement, and coworking spaces to foster community and connection.* Alexis created a unique work-trade system, offering yoga classes in exchange for services.* Troost Avenue's history inspires Inner Space KC's mission to support healing and urban revitalization.* The Honeycomb Credit crowdfunding campaign empowers grassroots investment in Inner Space KC's growth.* Alexis's balance of detail and big-picture thinking drives sustainable systems and community impact.How to Develop a Sense of Scale As a SuperpowerAlexis's superpower, their sense of scale, allows them to move seamlessly between focusing on intricate details and seeing the big picture. They balance these perspectives to create systems that foster harmony and functionality, whether in their business, Inner Space KC, or in broader community contexts. This dual focus enables Alexis to build a thriving environment that supports individuals while addressing systemic challenges.When Alexis took over Inner Space KC, they faced challenges with maintaining the cleanliness of the space. Initially, Alexis personally cleaned the studio to establish standards, discovering hidden details like cobweb-prone corners. Recognizing the need for a sustainable solution, they introduced a work-trade program, offering yoga classes in exchange for cleaning services. This innovative system not only met the studio's needs but also attracted skilled participants who contributed unique talents, such as planting pollinator-friendly gardens. The result was a thriving, clean, and aesthetically enhanced space that reflected the collective efforts of the community.Tips for Developing a Sense of Scale:* Reframe Problems: View challenges as opportunities for curiosity and growth rather than immediate fixes.* Keep a List: Note recurring issues or observations to understand patterns before jumping to solutions.* Categorize Needs: Group tasks into categories (e.g., facilities, HR) to identify systemic solutions.* Engage Stakeholders: Regularly assess who is impacted by and contributing to your environment, including community members.* Systemize Processes: Develop systems that empower others to contribute independently, reducing personal micromanagement.By following Alexis Penney's example and advice, you can make a sense of scale a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileAlexis Penney (they/their):Owner / Lead Care-Taker, Inner Space KCAbout Inner Space KC: Inner Space is a yoga studio, healing arts center and collaborative working space.Website: www.innerspacekc.comCompany Facebook Page: fb.com/innerspaceyogakc/Instagram Handle: @innerspacekcOther URL: invest.honeycombcredit.com/campaigns/inner-space-kcBiographical Information: Alexis Penney (they/them) is an artist, teacher and spirit worker based in Kansas City, specializing in holistic embodiment, energy medicine and spirit-guided transformation. They are the owner and lead caretaker of Inner Space KC, a community movement and collaborative healing arts space, share soul-tending and transformational work through the vessel of Star Service Holistic and offer art and writing regularly through Heartland Mysteries on Substack. Alexis endeavors to support contemporary people living in challenging times in reclaiming their power, purpose and wholeness, rooted in a regenerative relationship with earth, land, body and spirit. The vision they tend through all their work is a world where queer and trans people remember their belonging, artists remember the necessity of their gifts, and all people remember the earth-honoring community as their birthright. Alexis draws on over a decade of teaching as well as a life-long apprenticeship to service and spirit along many diverse paths, including music, drag, performance art, Wicca, yoga, western mysticism and the Taoist martial arts. Born and raised in Kansas City, Alexis spent 13 years teaching and practicing in Los Angeles, San Francisco and New York City before moving back to the Midwest. Alexis is an active leader in the Cycle Community, a non-local spiritual community endeavoring to live in authentic animist relationship with the earth, and has been an active student of the Cycle of Transformation, the initiatory process led by Christina Lee Pratt, since 2018.Personal Facebook Profile: fb.com/alexisblairpenney/Instagram Handle: @heartlandmysteriesSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Inner Space KC, Honeycomb Credit and SuperCrowd Impact Membership. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At November's SuperCrowdHour, Jason Fishman of Digital Niche Agency will share insights. Free to attend.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, December 11 at 2:00 PM Eastern.* NC3 Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?John: The universe gave me a limp and experience and the ability to see the potential hiding in plain sight for this little niche of motorized vehicles.The global wheelchair industry has long been defined by inefficiencies and high costs, creating barriers for millions in need. John DeBenedette, CEO of Abby by GoGoTech, is on a mission to transform this landscape. Abby, a hybrid manual-power wheelchair, combines affordability with cutting-edge smart technology, offering a groundbreaking solution to a pressing global problem.John explains, “The difference between having a wheelchair and not having one is often the difference between being bedridden or on the floor somewhere. There's no reason in 2024 that the first chair someone receives isn't motorized.”Abby is designed to meet diverse needs, particularly in underdeveloped regions. Its lightweight, foldable structure ensures portability, while advanced safety features like sensor-driven obstacle detection make it adaptable to various environments. These features are critical in expanding access to mobility and autonomy for users across the globe.The innovation goes beyond the chair itself. Abby integrates cloud connectivity and app-based support, extending the reach of caregivers and families. “We created our own controller from a clean slate,” John shares. “This gives us the agility to implement sensor safety, connectivity, and more while maintaining a competitive cost.”John also highlights the economic and social impact of Abby's mission. “By slashing the price of a basic power chair, we can make a huge difference. It shouldn't take philanthropy to get these products into the hands of those who need them.”Currently, Abby is raising capital through an equity crowdfunding campaign on StartEngine. This opportunity aligns perfectly with impact investors looking to support transformative solutions to global challenges. John and his team invite everyone to join the movement, amplifying Abby's reach and changing lives, one wheelchair at a time.tl;dr:* John DeBenedette created Abby, a smart wheelchair, to address global mobility challenges innovatively.* Today's episode highlights Abby's hybrid design, combining manual functionality with smart, cloud-based features.* John emphasizes affordability, aiming to disrupt the wheelchair industry's scarcity model and high pricing.* Leveraging his software expertise, John built Abby's first new wheelchair controller since the 1980s.* Abby's crowdfunding campaign on StartEngine invites impact investors to support its transformative mission.How to Develop Transforming Limitations into Opportunity As a SuperpowerJohn DeBenedette's superpower lies in his ability to transform personal limitations and experiences into innovative solutions. After experiencing a life-changing motorcycle accident and navigating the challenges of mobility impairment, John developed a unique perspective that enabled him to see untapped opportunities in assistive technology. This perspective, combined with his professional expertise in software development, allows him to reimagine possibilities in industries others may overlook.John's journey to founding Abby began with his own rehabilitation process following his accident, which required him to use a wheelchair for nearly a year. Reflecting on the outdated technology and scarcity in the wheelchair industry, he realized the profound need for innovation. Leveraging his software background, John developed a proprietary wheelchair controller—the first new design since the 1980s—that integrates robotics and cloud connectivity. This groundbreaking achievement exemplifies how he turned personal and professional experiences into a transformative enterprise.Tips for Developing This Superpower:* Reframe Limitations as Opportunities: Reflect on challenges you've overcome and consider how they could inspire solutions or innovations.* Leverage Personal Experiences: Draw from your unique life experiences to identify gaps or unmet needs in the world.* Apply Professional Skills in New Ways: Use your career expertise to approach problems in unconventional industries or niches.* Adopt a Collaborative Approach: Build systems and processes that integrate diverse fields, like John's combination of hardware and cloud computing.* Pursue Lifelong Learning: Stay curious and willing to explore areas outside your immediate expertise to enhance your problem-solving capabilities.By following John's example and advice, you can make transforming limitations into opportunity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJohn DEBENEDETTE (he/him):CEO, ABBY by GOGOTECH Inc.About ABBY by GOGOTECH Inc.: We believe everyone with reduced mobility should have access to safe, advanced, and affordable assistive technology, regardless of income or insurance. Our factory in Shenzhen has capacity for 300 units per month.  We ship FCL to a single US warehouse, where we centrally manage service, support, and order fulfillment.  We are a lean but uniquely qualified team with a shared passion to democratize powered mobility.Website: abbychair.comX/Twitter Handle: @ABBY_GogotechCompany Facebook Page: fb.com/abby.gogotech/Other URL: startengine.com/offering/abby-by-gogotechBiographical Information: John is an experienced founder and a wheelchair user on/off himself since a 1985 accident.  Prior to ABBY, he was CTO and then Chief Commercial Officer at INTTRA.com, a container shipping SaaS platform (acquired by E2Open in 2018).  ABBY is his third startup, and the 2nd aiming to disrupt a huge but deeply flawed industry.  John leads a lean but uniquely qualified team that's mission-driven to democratize powered mobility, addressing the massive global unmet need for safe, advanced & affordable assistive mobility technology.YouTube: youtube.com/@abby4703Personal Facebook Profile: fb.com/john.debenedette/Linkedin: linkedin.com/in/johndebenedetteSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Mivium, Innerspace and SuperCrowd Mastermind. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* SuperCrowdHour, December 18, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At November's SuperCrowdHour, Jason Fishman of Digital Niche Agency will share insights. Free to attend.* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on December 17, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* CfPA Webinar with President-Elect Jenny Kassan sharing her vision for 2025, December 11 at 2:00 PM Eastern.* Changing the Paradigm: Mobilizing Community Investment Funds, March 7, 2025* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What's your superpower?Jason: I think it's around getting people excited.In today's episode of Superpowers for Good, I had the pleasure of speaking with Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), as well as the host of the "Test. Optimize. Scale." podcast. Jason shared invaluable insights into what it takes to market a regulated investment crowdfunding campaign successfully.One key takeaway from our discussion is how critical it is to drive enough traffic to your campaign page. Jason pointed out that many founders believe that simply launching their offering will magically bring investors to their door. The truth, as he explained, is far from that. "You probably need 50,000 visitors per million dollars raised on a Reg CF," Jason said, emphasizing that traffic goals are essential. He highlighted that only about 7% of Regulation Crowdfunding (Reg CF) campaigns reached $1 million or more last year, largely due to insufficient traffic.Jason also delved into the importance of creating social proof for your campaign. He likened it to avoiding the “empty restaurant” effect: when prospective investors see that only a small amount has been raised, they may hesitate to invest. He noted, "You're in a much better spot if you're able to get over $100K showcased on your page for how much has been raised." This kind of traction helps reassure cold investors and encourages more participation.For anyone looking to raise funds through a regulated crowdfunding campaign, Jason's advice is clear: focus on building momentum early and ensure that your campaign is reaching enough potential investors. Social proof can make or break your efforts to raise capital from the crowd.tl;dr:* Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors.* Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign.* Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects.* Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies.* Test and Optimize: Jason's marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance.How to Develop Generating Enthusiasm As a SuperpowerJason's superpower is his ability to get people excited. He uses his natural enthusiasm to energize those around him, whether it's rallying friends for a trip or engaging stakeholders in a business opportunity. By thinking about what would get him excited about a product or campaign, Jason translates that feeling into marketing messages that resonate with audiences, making him highly effective in crowdfunding campaigns.Jason shared an example where he used his enthusiasm to convince celebrities and influencers to share their audience data for advertising purposes—something many people are hesitant to do. By sharing his excitement about the potential results and opportunities, Jason managed to secure their participation, resulting in stronger campaign performance and satisfied stakeholders.Tips for Developing the Superpower:* Put Yourself in Their Shoes: Think about what would get you excited if you were the other person. Tailor your approach to reflect what would spark enthusiasm in that specific individual.* Transfer Energy: View communication as a transfer of energy. If you feel excitement, convey that feeling clearly to the other person. Make them feel the opportunity as vividly as you do.* Understand Your Audience: Study your audience in detail to find out what appeals to them. Create tailored messaging that resonates personally with them.* Test and Adapt: Use a trial-and-error approach to refine your methods. Test different messages, observe what works, and adjust accordingly to connect more effectively with each audience segment.By following Jason Fishman's example and advice, you can make generating enthusiasm a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands, we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve every day, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients' companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach, we want to make the process easy so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: fb.com/digitalnicheagencyLinkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencyBiographical Information: Jason Fishman is the Co-Founder and CEO of Digital Niche Agency (DNA), with over 15 years of experience in scalable marketing strategies. He has led campaigns for 750+ brands and 350+ crowdfunding projects, producing nine figures in funding. Jason hosts the “Test. Optimize. Scale.” podcast and contributes to the Forbes Agency Council.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, October 16, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At October's webinar, Devin Thorpe will provide an in-depth answer to the question, “How to Assess Your Crowd's Potential for Investing?” Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Rally for Appalachian Hurricane Relief, Joel Skene, Tuesday, October 8 at 4:00 PM ET* Community Revitalization, Thursdays, 10:00 AM Eastern.* Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.* Investment Week 24, October 19-20, 2024, Los Angeles. * Crowdfunding Professional Association, Summit in DC, October 22-23* Asheville Neighborhood Economics, November 12-13.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

What types of channels and results should issuers seek out in their Reg CF and Reg A campaigns? In this episode, Adam Torres and Jason Fishman, Co-Founder & CEO at Digital Niche Agency (DNA), explore what separates the top groups from the underperformers running crowdfunding campaigns. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

What types of channels and results should issuers seek out in their Reg CF and Reg A campaigns? In this episode, Adam Torres and Jason Fishman, Co-Founder & CEO at Digital Niche Agency (DNA), explore what separates the top groups from the underperformers running crowdfunding campaigns. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

In this episode, we take a dive deep into equity crowdfunding and marketing strategies. Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising. To connect with Jason, click HERE. To connect with the show's host - Eric Holtzclaw - click HERE. To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.  

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This is the Investor Connect Crowdfunding Launch Program. I'm Hall T Martin, the host of the show, in which we take questions from startups and investors on crowdfunding topics.  I hope you enjoy this episode._______________________________ Thank you for joining us for the Investor Connect Crowdfunding Launch Program where we help startups prepare for a fundraise.  For more episodes, please visit the site at:    Check out our other podcasts here:    For Investors check out:    For Startups check out:    For eGuides check out:    For upcoming Events, check out   For Feedback please contact info@tencapital.group Music courtesy of

This week Jason Fishman speaks with Shari Noonan, Co-Founder and CEO of Rialto Markets. They cover a wide range of topics surrounding the importance of using time wisely when raising capital.    Shari Noonan has more than 20 years of experience in the financial services industry. Shari has extensive experience in building and scaling operations and product development with Deutsche Bank, Goldman Sachs, and Instinet and was instrumental in the electronification of the equities market. Shari was involved in deal flow analysis and governance activities in strategic acquisitions in her role as COO of Global Equity Trading and COO of Global Electronic Trading at Deutsche Bank and while in Trading Management at Goldman Sachs. Recognizing the obstacles for issuers and investors in the private placement market, Shari saw an opportunity to leverage the founding team's collective experience to bring efficiency to inefficient markets, inspiring her to co-found Rialto. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

This week Jason Fishman speaks with Sean Knight & Jonathan Gicewicz, Co-Founders of GRYLD CHEEZ. They walked us through how they were able to Test, Optimize, and Scale their businesses.  Sean is an Internet entrepreneur and early adopting web technologist, pioneering one of the first online shopping carts, KnighthoodTees.com in 1998. His passion for graphic design, community service and the emerging e-commerce sector helped Sean evolved as a programmer and web developer, assisting small businesses and non-profits with their online presence. For over 20 years, Jonathan Gicewicz has been providing his client's award-winning Graphic and Web Design. His areas of expertise consist of, but are not limited to: website design, database development, PHP coding, SEO, WordPress website development, WordPress Element Builder, WordPress Customization & theme integrations, graphic design, logo design, Google Workspace consulting.   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Erin Holloway, President of FundAmerica by Prime Trust. Erin walks us through how she was able to Test, Optimize, and Scale her businesses.  Erin is an innovative thinker and strategist with extensive experience in global client management and Procure to Pay. She is an accomplished advocate and troubleshooter in both internal and client facing situations. She believes safeguarding client relationships is paramount.  Erin has a proven record of thriving in challenging situations through collaboration and partnership. Customers see her as a trusted advisor due to her “Customer for Life” philosophy. LinkedIn: https://www.linkedin.com/in/erineholloway/# For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman brings back Jeremy Barnett, CEO and Founder of Rad Intelligence. Jeremy takes us further into Influencer Marketing in this part 2 episode.   Rad Intelligence company is a new advertising technology channel for content distribution and discovery.  Over $75 billion dollars each year gets wasted on ineffective digital advertising strategies.   Rad Influencer, a Rad Intelligence Company is the first content distribution marketplace that uses the network effect of real social media users to solve this problem.  The platform enhances all aspects of each advertisers influencer marketing campaign including execution, attribution and performance.  With RAD, customers are able to identify influencers with precise accuracy and set campaigns live in a fraction of the time normally needed.   Jeremy is a 3x founder & currently serves as the CEO/founder of Rad Intelligence. He is the former CEO/co-founder of Trendy Butler and current co-host of Rad Intelligence for Influencers. His companies have been featured on Facebook Business, Inc.com, Entrepreneur, Vanity Fair & Business Insider. Jeremy is a regular speaker at USC Marshall School of Business and supporter of Orphaned Starfish Foundation. For more on Jeremy Barnett and Rad Intelligence: Jeremy B Linked in profile https://www.linkedin.com/in/barnettje... Website - www.radintelligence.com Podcast - www.radintelligence.com/podcast You Tube- https://www.youtube.com/watch?v=oHvpm... For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/ Instagram: https://www.instagram.com/digitalnich... Twitter: https://twitter.com/DNAgency_CA

This week Jason Fishman speaks with Balky Nair, President & CEO of Oscilla Power Inc. Balky walks us through how he was able to Test, Optimize, and Scale his businesses.  Balky is passionate about building great businesses from the ground up and is familiar with all the details and challenges associated with the process including fundraising, building customer/partner relationships, aggressive product development schedules, strategic partnering, cash flow management, marketing of future products and team building.  On the technical side, Balky enjoys driving technology/product evolution from the concept stage to commercial sales and is experienced in leading multi-site interdisciplinary teams to accomplish challenging product development goals. Linkedin: https://www.linkedin.com/in/balkynair/ Website: https://www.oscillapower.com/company   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Dele Atanda, Founder & CEO of metaMe Inc. Dele walks us through how he was able to Test, Optimize, and Scale his businesses.  Dele focuses on bringing solutions that advance empathy and humanity from the future into the present. Specifically he is a strategist, innovator, experience architect, data alchemist, author, crypto-revolutionary and ethical systems catalyst. metaMe is the world's first self sovereign AI and Universal Smart Data marketplace. It is built on the mPod Protocol introducing a new class of Smart Data asset that merge smart contracts with data and digital assets called mPods. Digital currencies allow money to be exchanged as easily as information. mPods enable information to be exchanged as securely as money. Linkedin: https://www.linkedin.com/in/deleatanda/# Website: https://metame.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Will Ford, Co-Founder & President of LaunchBoom. Will walks us through how he was able to Test, Optimize, and Scale his businesses.  Will Ford is an American Entrepreneur, Crowdfunding Expert, and Strategic Advisor who is passionate about bringing innovation to life and has dedicated his career to helping Entrepreneurs succeed. Will is currently the President & Co-founder of LaunchBoom and has built this brand to be one of the most respected in the crowdfunding industry. Since 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns on Kickstarter and Indiegogo than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and Indiegogo as well as an official Facebook and Shopify marketing partner.  Will proudly serves on the Advisory Boards for two San Diego based businesses and is a member of EO (Entrepreneur's Organization) in San Diego. Linkedin: https://www.linkedin.com/in/will-ford-6b48a94/ Website: https://www.launchboom.com/?adid=launchboom-479047858988&utm_source&utm_campaign   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Lorel Scott, COO & Co-Founder of StartupStarter. Lorel walks us through how he was able to Test, Optimize, and Scale his businesses.  As a cereal entrepreneur, driven leader, and former career salesman, he is known as a super connector of his time. Lorel prides himself on building multi-level partnerships across all industries to align them with their various functions. As a minority founder he is passionate about helping the underrepresented entrepreneur find a path forward with world changing ideas that make an impact, a place for them to be supported, and a platform for learning. Lorel's professional experience spanning 15 years of multi-level responsibilities has been dominated by extensive managerial and sales training. He possesses the confidence needed to face the toughest leadership challenges and has a proven track record as a solid achiever. His appetite for building and maintaining relationships helps me to excel within management, sales, customer cultivation & acquisition, marketing, advertising, and entrepreneurship. StartupStarter is building the world's largest live streaming business education platform. Anyone can use StartupStarter to take online business classes taught by leading technology firms. They create high quality, on-demand classes designed for today's busy entrepreneurs, covering topics that range from building an ecommerce business to leveraging taxes or doing performance marketing.StartupStarter's instructors include companies from the Fortune 500, Inc Fastest Growing Companies, Y Combinator, Techstars, and include many founders from the Forbes 30 under 30 list.   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Tom Graham, CEO & Founder of Life Imaging. Tom walks us through how he was able to Test, Optimize, and Scale his businesses.  Life Imaging Fla is an imaging center based in Deerfield Beach, Florida. The facility serves all of South Florida with advanced early detection of heart disease and cancer, and a wide range of other serious illnesses and health conditions affecting vital organs. As the only dedicated preventive care center in South Florida, Life Imaging Fla serves over 7 million residents of the region. Heart disease and cancer are the two leading causes of death in the world, and the team works with patients to assess their risk and make early diagnoses that could save their lives. Life Imaging Fla offers low-dose CT scans of the chest, abdomen, and pelvis. These scans are incredibly detailed. The tests are also painless, quick, and don't take much preparation and do not require dyes or contrast. Life Imaging Fla works with licensed radiologists who read and interpret the scans and can answer patient questions. They can also refer patients to experienced cardiologists if needed, should test results indicate that medical treatment may be necessary for conditions like chest pain, hypertension, and heart attack.   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Neil Twa, CEO of Voltage Holdings, for the completion of our two part series. Neil walks us through how he was able to Test, Optimize, and Scale his businesses. Neil has provided training and insight into selling with Amazon FBA in today's world. Neil is a 7 figure ECOM expert who has shared stage time with Kevin Harrington, Jay Abraham, been featured in Entrepreneur.com, Huffington Post and INC for his knowledge, training and business growth around SaaS and E-commerce focused companies in the Shopify and Amazon markets selling physical and digital products. He's successfully coached over 500+ entrepreneurs and made dozens of millionaires teaching them how to sell physical products online Voltage Holdings, LLC owns interest multiple entities in the ecommerce, SaaS, consulting, business coaching, consulting, and Amazon managed services industries. Voltage Digital Media division helps Amazon brand owners (and those who want to become brand owners!) create successful brands done with us on Amazon, and even done for you in our Voltage Digital Media division that handles 100% done for your solutions around ecommerce with Amazon FBA.   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Etan Butler of Dalmore Group. Etan walks us through how he was able to Test, Optimize, and Scale his businesses.  Etan Butler is the charismatic and innovative Chair of Dalmore Group, a FINRA registered national Broker Dealer Investment Bank, founded in 2005. Along with others on Dalmore's leadership team, Etan has led the meteoric growth of Dalmore, moving from a standard provision of  a full range of traditional investment banking services, to industry leading specialization in  assisting companies that seek to raise investment capital from individual investors through the SEC's Regulation D, Regulation A+ and Regulation CF. Etan has been the face and the voice of Dalmore as it has become one of the most active Broker Dealers in the world for Regulation A+ offerings -- having already served as Broker Dealer on more than 100 such offerings – including some of the most successful Regulation A+ offerings in history. Etan and Dalmore Group also provide business planning, development, and capital introduction services to public and private companies in a range of industries, and have participated in various capacities in significant investment, development, and other structured transactions. Over the course of their 15+ years of investment banking activity, Etan and his team have been involved in the development of cutting edge and regulatory compliant approaches for the management of business development and the oversight of complex due diligence activities in the heavily regulated area of U.S. and multinational transactions. LinkedIn:https://www.linkedin.com/in/etanbutler/ Website: https://dalmorefg.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Chris Graebe, Chief Executive Officer & Co-Founder at StartupWire & Startfolio. Chris walks us through how he was able to Test, Optimize, and Scale his businesses.  StartupWire is a first of its kind Angel Investing Community that provides free information and interviews from the world of Angel Investing.  As an entrepreneur himself, Chris is uniquely positioned to ask founders the questions that investors want to know and hear.   Chris is passionate about Angel Investing and especially in the world of equity crowdfunding.  He knows that there is a revolution coming where the everyday investor will start to see returns that have only been available to the multi-millionaires and big banks until now.  In 2020, Chris was the lead investor in 7 equity crowdfunding startups.  Collectivity these startups raised close to 10 Million dollars in funding.  When he's not interviewing founders, writing articles, or researching the next big idea, Chris can be found spending time with his wife and 5 kids... and family puppy- Keller.    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Neil Twa, CEO of Voltage Holdings. Neil walks us through how he was able to Test, Optimize, and Scale his businesses.  Neil has provided training and insight into selling with Amazon FBA in today's world. Neil is a 7 figure ECOM expert who has shared stage time with Kevin Harrington, Jay Abraham, been featured in Entrepreneur.com, Huffington Post and INC for his knowledge, training and business growth around SaaS and E-commerce focused companies in the Shopify and Amazon markets selling physical and digital products. He's successfully coached over 500+ entrepreneurs and made dozens of millionaires teaching them how to sell physical products online Voltage Holdings, LLC owns interest multiple entities in the ecommerce, SaaS, consulting, business coaching, consulting, and Amazon managed services industries. Voltage Digital Media division helps Amazon brand owners (and those who want to become brand owners!) create successful brands done with us on Amazon, and even done for you in our Voltage Digital Media division that handles 100% done for your solutions around ecommerce with Amazon FBA. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Billy Coker, Creative Director & Strategist at Digital Niche Agency. Billy walks us through how he was able to Test, Optimize, and Scale his businesses.  Billy Coker is a Creative Director & Strategist with over 20 years experience in helping companies develop and optimize their advertising campaigns. He has spent a good number of years using photoshop to make his friends and family laugh, which he considers a job perk.    Billy is a Los Angeles native and now lives and works in Chattanooga, TN.   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...  

This week Jason Fishman speaks with Luigi Amante, co-founder and COO of Agent Image & August99. Luigi walks us through how he was able to Test, Optimize, and Scale his businesses.  Originally from the Philippines, Luigi moved to Los Angeles after high school and graduated from Cal Poly Pomona as an Electrical Engineer. Although he enjoyed the engineering field, he quickly realized he needed to be in a much more creative environment and helped start The Design People – a web design company established in 1999 – whose main focus was to serve the real estate industry in the United States. Since its inception, The Design People has grown from a 3-person office to a multi-national company servicing thousands of clients from their offices in Los Angeles and Manila. In his free time, Luigi also consults with small businesses and startups on operational strategies. LinkedIn: https://www.linkedin.com/in/luigiamante/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Phillip Lanos,co-host of Entrepreneur Magazine's featured podcast Action & Ambition. Phillip walks us through how he was able to Test, Optimize, and Scale his businesses.  Phillip Lanos is a co-host of Entrepreneur Magazine's featured podcast Action & Ambition, and recently a co-host of Inc Magazines new featured podcast Business Brainstorm. Phillip has over 6 years of podcast industry experience from editing, booking, producing to launching a podcast.  Phillip found his start in the business world via landing a gig with a digital advertising agency in Brooklyn, NY. Phillip has also written a self-help book available on Amazon, Published lofi hiphop music under the name Egomori streaming everywhere and starred as a singing contestant on Telemundo. LinkedIn: https://www.linkedin.com/in/philliplanos/ Website: https://www.entrepreneur.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Victoria Yampolsky, Founder & President of The Startup Station. Victoria walks us through how she was able to Test, Optimize, and Scale her businesses.    Victoria Yampolsky, CFA is the Founder and President of The Startup Station, an education and advisory platform focused on modeling and valuing startups. We help you build and use financial models as business intelligence tools to accelerate your fundraising process and respond faster to market feedback.    More than 1,000 founders have taken The Startup Station's courses to learn the basics of accounting, valuation, financial modeling, and startup financing and more than 100 founders worked with The Startup Station one-on-one across more than 15 industries.    Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with a minor in Mathematics from Cornell University, and an MBA, with honors, from Columbia Business School.   Website: https://thestartupstation.com     For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Will Ford, Co-Founder 7 President of LaunchBoom. Will walks us through how he was able to Test, Optimize, and Scale his businesses.  Will Ford is an American Entrepreneur, Crowdfunding Expert, and Strategic Advisor who is passionate about bringing innovation to life and has dedicated his career to helping Entrepreneurs succeed. Will is currently the President & Co-founder of LaunchBoom and has built this brand to be one of the most respected in the crowdfunding industry. Since 2015, LaunchBoom has managed more successful reward-based crowdfunding campaigns on Kickstarter and Indiegogo than any other agency in the world. LaunchBoom is currently a Certified Expert on Kickstarter and Indiegogo as well as an official Facebook and Shopify marketing partner.  Will proudly serves on the Advisory Boards for two San Diego based businesses and is a member of EO (Entrepreneur's Organization) in San Diego. Linkedin: https://www.linkedin.com/in/will-ford-6b48a94/ Website: https://www.launchboom.com/?adid=launchboom-479047858988&utm_source&utm_campaign For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Jeevan Singh, Founder of PocketMD. Jeevan walks us through how he was able to Test, Optimize, and Scale his businesses.    Jeevan Singh is a serial entrepreneur and founder of PocketMD. Him and his team has made the entire medical history of every person a multi-directional conversation between patients and caregivers of all modalities. So an urgent care unit can know what a massage therapist thought last week and what a dentist noticed last month.    Linkedin: https://www.linkedin.com/in/jeevan-j-singh-87a81725/   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today's Guest: Jason is the Co-Founder and CEO of DNA (Digital Niche Agency) Marketing, and has worked with over 400 Brands […]

This week Jason Fishman speaks with Itay Golan, Founder and CEO of Gold Eagle Funding. Itaywalks us through how he was able to Test, Optimize, and Scale his businesses.  Itay Golan Founded Gold Eagle Funding (aka Crowdfunding Finder) as a community-based crowdfunding investment marketplace that connects investors to crowdfunded offerings and to like-minded peers; leveraging the power of the community to review and analyze crowdfunding issues.  Mr. Golan, is an experienced investment portfolio manager with expertise in evaluating startups acquisitions. In his investment career at Morgan Stanley, S&P Global and VAR private equity fund, he analyzed key startups and small business investments; including their risk analysis, valuations and cash flow modeling.  He has an extensive background conducting research and due diligence, analyzing private enterprises' success probability, and marketplace characteristics.    Crowdfunding Finder is Mr. Golan's second venture. Itay started an online investment advisory that provides securities trend indications prior to founding Crowdfunding Finder.  With Crowdfunding Finder, Mr. Golan's goal is to democratize the venture capital industry, as he calls it “Shark tank for the masses”. Mr. Golan holds an MBA from Baruch, he is a veteran of a reconnaissance unit in the Israeli army where he served as company sergeant, he is a father of a beautiful 6-year-old girl and resides on the Upper East side in NYC. 

This week Jason Fishman speaks with Brian Bristol, Co-Founder and CTO of Pigeon Loans. Brian walks us through how he was able to Test, Optimize, and Scale his businesses.    Brian Bristol is Co-Founder and CTO of Pigeon Loans; a first of its kind, global lending platform, dedicated to making it safe, simple, and easy for friends, family members, and loved ones to make loans with each other from nearly anywhere in the world. Backed by Fox Ventures, the Nevada Research & Innovation Corporation, prominent angel investors Patrick Ryan, Jim Sacherman, and Galileo Russell, Pigeon Loans is a rapidly growing name in the world of fintech innovations.    With a community of nearly 3,000 members strong, and tens of thousands of dollars in loan volume transacted already, Pigeon Loans seeks to empower individuals to take control of their finances by granting everyday people the ability to support themselves within their own communities through the avenue of loans.   Linkedin: https://www.linkedin.com/in/brianbristol~tech/ Website:https://www.pigeonloans.io   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...

This week Jason Fishman speaks with Jill Albert , Founder and President of Direct Results. Jill walks us through how she was able to Test, Optimize, and Scale her businesses.  Jill is a marketing and media professional specializing in driving response through audio media and promotion. Emphasis on direct marketing, specifically lead generation, packaged goods, retail and the entertainment industry. Experience in general management, product management, business development, co-branding and event and promotional marketing.   She is highly successful at creating effective and strategic marketing solutions to deliver a targeted and engaged consumer. Always delivering clear, measurable and repeatable results. Jill is also well versed in advertiser, and agency relationships, specifically performance based marketing. Expertise in product management, operations, co branding and promotional marketing. Founder of DIRECT RESULTS. Currently serving as President of DIRECT RESULTS RADIO, a leading performance based radio marketing and strategy company.   Linkedin: https://www.linkedin.com/in/jillalbert/ Website:https://directresults.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz...  

This week Jason Fishman speaks with Sam Blan , Co-Founder and CMO of System 9. Sam walks us through how he was able to Test, Optimize, and Scale his businesses.  Sam is a hands-on leader with a unique vision and a seasoned track record in corporate and international positions. A tech native executive and a problem solver experienced in startups of all kinds. Nuanced agility, tempered judgment, and entrepreneurial talents are some of his hallmarks. Skilled at making quick decisions and the unwavering determination of follow through. He started his career in the film space identifying new business/acquisitions in entertainment/film/content for several years including working for a production company located at Universal Studios. Much of his work has been in an international capacity: sourcing/acquiring creative and innovative properties in tech and entertainment, working on contracts/negotiations and in physical production. His entrepreneurial spirit has led him to work in several other fields from 2015-2018 including: tech, hardware, nonprofit, fundraising and fashion. He’s worked on crowdfunding campaigns and projects in the rewards, equity and non-profit space. He entered the embryonic blockchain / crypto industry in 2016. First as an investor of innovative projects, growing holdings across several protocols and tokens. In Q4 of 2017, he co-founded System 9, a digital software and market making firm building trading algorithms for FinTech, blockchain and the overall cryptocurrency marketplace.    Linkedin: https://www.linkedin.com/in/samblan/ Website:https://system9.io   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Stephen Stearman , Founder of Elevate Holistics. Stephen walks us through how he was able to Test, Optimize, and Scale his businesses.  Stephen is one of the founders of Elevate Holistics. He manages the business on a day-to-day basis making sure the employees, doctors, and patients are happy. Most of his time is spent on the phone with patients, partners, and exploring new ways to better serve the stakeholders involved with Elevate. Stephen is originally from Kentucky (Go Big Blue!) and moved to Austin Texas 6-years ago where he went to graduate school for his MBA. Since graduate school, he worked in technology and non-profits before starting Elevate Holistics. If you get a text message or call from Elevate, there is a good chance it’s him on the other line. Elevate Holistics is a telehealth platform focusing on getting people their medical marijuana cards and physician’s medical cannabis certifications / recommendations as simply and easily as possible. In the summer of 2019, born out of necessity for doctors and patients, Elevate Holistics was created to better serve patients in the rural communities of Oklahoma.  The vision was two-fold: increase accessibility to those in need and provide an easy to use platform for people who want the privacy of their own home. Today, Elevate Holistics operates in multiple states, has served thousands of HAPPY PATIENTS, and is innovating to provide doctors & patients a better medical marijuana evaluation experience.   Linkedin: https://www.linkedin.com/in/stephen-stearman-60ba6166/ Website:https://elevate-holistics.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks withIvan Kan& Jeffrey Maganis , Co- Founders of Crowdcreate. Ivan & Jeffrey walks us through how they were able to Test, Optimize, and Scale their businesses.  About Ivan: Ivan is the co-founder of Crowdcreate, a leading crowdfunding marketing agency specializing in Kickstarter, Indiegogo, and Blockchain. He has personally been involved on projects raising over $130 million and have been covered by CNBC, CNET, Engadget, and many more. Crowdcreate is based in Los Angeles, California and their services range from community engagement, branding, design and video production, earned and paid media management, and PR outreach and influencer marketing. He has been a guest speaker for Global Sources Launch Pad in Hong Kong and contributed as a thought leader on panels and discussions on crowdfunding innovation and blockchain initiatives. About Jeffrey: Jeffrey is the co-Founder of Crowdcreate, a marketing agency that specializes in helping companies raise money. He is also the Founder of ChargeTech (Acquired by Family Office). He bootstrapped the company in his garage and grew it to a multi-million dollar profitable global enterprise. It was one of the largest phone charging station and portable power companies at the time. Clients included Google, Toyota, NASA and T-Mobile. They won numerous awards for having the most innovative products. He is a Google and Amazon SEO expert. He’s ranked all of my businesses to the 1st page of search rankings in less than 90 days using growth marketing techniques that have generated millions of dollars of revenue. He is now looking to invest/joint venture partner on fast growing startups contributing both my capital and expert skill sets. Linkedin: https://www.linkedin.com/company/crowdcreate/ Website:https://crowdcreate.us For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Ramses Villela, CEO & Founder of Cybermillions. Ramses walks us through how he was able to Test, Optimize, and Scale his businesses.   Mr. Ramses Villela Gaona is a seasoned professional with over 20 years of experience. Started his career working in Broker-Dealers in Mexico as a stockbroker, then moved to trade FX. He is specialized in SPOT, Forwards, NDFS and Options.  Cybermillions is a team of highly motivated individuals with very diverse backgrounds such as Finance, Software Development, Math, and IT.  And they noticed how complicated is for Foundations to raise funds and quickly adapt to a fundraising sweepstake platform that offers participants the possibility to WIN unimaginable experiences and contribute to different causes through DONATIONS, helping foundations raise funds to help those who need it the most. Linkedin: linkedin.com/in/ramses-villela-cybermillions Website:https://cybermillions.io   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Jeffrey Marks, Corporate Attorney & Entrepreneur. Jeffrey walks us through how he was able to Test, Optimize, and Scale his businesses.   Jeffrey has over 25 years of experience as an entrepreneur and corporate attorney. As an entrepreneur, Jeffrey has founded and helped grow numerous companies, including, Titan Nightlife Group, Inc., a successful restaurant development company based in Las Vegas, Nevada, ConversionPoint Technologies, Inc., an ecommerce technology company, and YourFare, a restaurant technology company.   As an attorney, Jeffrey has advised a wide variety of companies ranging from start-ups to middle market companies in various industries, including software, technology, sports, ecommerce, consumer products, real estate development, gaming, apparel, cannabis and food and beverage. He has represented clients in hundreds of M&A transactions and financings, and has prepared numerous companies for IPOs and future acquisition. Jeffrey began is corporate law career at Paul Hastings, and served as in-house counsel to a publicly traded Nasdaq high technology company (FutureLink Corp.).   Jeffrey has participated in the Harvard Business School Executive MBA Program since 2015, and is an active member of Young Presidents Organization (YPO), for which he has served in various leadership roles. Linkedin: https://www.linkedin.com/in/jeffreymarks2/   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Eric & Marita Herkert-Oakland, Co-Founders of Relumed. Eric & Marita walks us through how they were able to Test, Optimize, and Scale their businesses.   Co-Founder and Lead Facilitator, Marita is driven to advance and improve the goals of any organization she works in and with. Marita holds a Masters of Arts from the University of Chicago School of Social Service Administration, and has applied her skills in a wide range of experiences from nonprofit program management to work in state government to marketing in a small business and startup.  Co-Founder and Lead Visualizer, Eric’s drive is to bring common understanding of an organization to leadership and teams through visual communication. He leverages experience in design, video production, animation, graphic facilitation, marketing, brand management and more, to bring stories and ideas to light. Marita & Eric have worked together in many different capacities in their 13 years of marriage and before, but this is their first co-founded venture together. They have many things in common but complement each other even more. While this is the first business they have co-founded, they’ve experienced every hardship and thrill of owning and building businesses together. The last 10+ years have been about learning the power of creativity in business. Wielding it to illuminate your business problems and the path forward. Articulating purpose, telling your story, setting strategy, and aligning your team and resources toward your goals. Relumed uses the power of creativity so change makers can gain new perspectives in the work they do. Website: https://www.relumed.com

This week Jason Fishman speaks with Manny Larcher, CEO of Stopwatch Creative. Manny walks us through how he was able to Test, Optimize, and Scale his businesses.   Manny is a first-generation American, with family roots from St.Lucia. As the CEO of Stopwatch Creative, he leads strategy and execution, and driving a positive ROI for clients. Stopwatch Creative is a marketing and advertising agency and start-up studio, incubating platforms such as CollaborateandElevate.com and more.   Manny has had the opportunity to work with brands and mentors to hone and develop skills in brand management & growth, sponsorship consulting, retail development, strategic planning, account management and brand activation – across a diverse portfolio of categories including: Technology, professional sports, sporting goods, financial services & insurance, retail, tourism, telecommunication, food industry, and health/medical Industry.  Manny enjoys helping others find purpose in their work. Website: https://stopwatchcreative.com Linkedin:https://www.linkedin.com/in/mannylarcher/   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Rolan Reichel, CEO and Founder of Arrow AI. Rolan walks us through how he was able to Test, Optimize, and Scale his businesses.   Rolan is a CEO and entrepreneur focused on building and delivering real solutions for businesses with a radical focus on value and growth online. He believes the ability to build your business on the web is more important than ever and the technologies that support that growth need to meet the business owner at the intersection of their everyday lives - easy to use, empowered with AI, automated, mobile and at your fingertips.  Arrow AI democratizes online advertising using AI. They strive to save small businesses billions of dollars. Arrow AI builds Zero Friction, AI tools for businesses to advertise on social media successfully. Along the way, acquired millions of users across billions in advertising budgets, built technology, took a company public and now focused on real value for our SMB companies.  Website: https://www.getarrow.ai Linkedin: https://www.linkedin.com/in/rolanreichel/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Joel Andren, CEO and Founder of PressFriendly. Joel walks us through how he was able to Test, Optimize, and Scale his businesses.   Joel is a startup entrepreneur and has worked in PR in-house, on the agency side and as a client. For the last 10 years, he has immersed himself in the San Francisco startup community and is an active speaker and advisor. Joel was marketing lead and employee #4, 5 and 6 at early-stage software companies and co-founded enterprise storage company, Bitcasa. He received an MA in Communication with a PR focus and started his career at the third-largest PR firm in Seattle. Through working with over 600 startups at various stages (crowdfunding, launch, Series A), PressFriendly has helped companies launch products, rebrand themselves, develop thought leadership campaigns and more. They have found that many of their clients need more than software, and that’s why they have great PR pros to help you develop a PR program. Their team of experienced PR professionals, all with an entrepreneurial background, provide a custom PR strategy and continued guidance and support to reach your PR goals. They understand that your needs may evolve, so they have created several options for working with PressFriendly – depending on the time you wish to devote to the efforts (vs. your dedicated PR professional) and your PR budget. Website: https://www.pressfriendly.com Email: Joel@pressfriendly.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Oscar Jofre, C0-Founder & CEO of KoreConX. Oscar walks us through how he was able to Test, Optimize, and Scale his businesses.   Oscar is currently one of the Top 10 Global Thought Leaders in Equity Crowdfunding, a Top 5 Fintech Influencer, Top 10 Blockchain and a Top 50 InsureTech. He has published an eBook that has been downloaded in over 20 countries, and been distributed by partners worldwide. Oscar is a featured speaker on Fintech, regulated, equity crowdfunding, compliance, shareholder management, investor relations, and transparency in the USA, Australia, UK, Germany, France, Netherlands, Canada, Singapore, Indonesia and China. He speaks to audiences covering alternative finance, RegTech, insurance, banking, legal, and crowdfunding. Oscar also advises the world’s leading research, accounting, law firms and insurance companies on the impact Fintech, RegTech, LegalTech, InsurTech and OrgTech is having in their business. He is a member of the Crowdfunding Intermediary Regulatory Advocates (CFIRA) in the USA, and a contributing author to The Fintech Book, the world’s first crowdsourced book on Fintech globally. He writes for Sharewise, Locavesting, Equities.com, Business.com, Crowdfund Insider, CrowdfundBeat, and Agoracom.  KoreConX is a all-in-one solution that helps companies navigate the process of raising equity capital, and simplifies shareholder communications to reduce risk. Twitter: @oscarjofre LinkedIn: https://www.linkedin.com/in/oscarjofre Website: https://www.koreconx.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Andrea Pereira, Founder of Rocket Science Branding. Andrea walks us through how she was able to Test, Optimize, and Scale her businesses.   Andrea is a marketing professional with extensive experience in branding, project management and custom merchandise sourcing. As Founder of the newly created Rocket Science Branding she strives to engage with her clients to create thoughtful collateral, develop strategic positioning, and design unique swag to excite consumers and grow brands.  Building compelling campaigns and helping brands grow are her top priorities. She has worked with organizations ranging from start-ups to global conglomerates in industries including tech, food and beverage, health and wellness, entertainment and government agencies. Rocket Science Branding is a small team with big ideas. Whether you call it swag, branded merchandise, drip, or promo products, they do it. Rocket Science Branding designs, produces, and drop ships creative & strategically selected branded merchandise for passionate and engaged brand fans. Their team is made up of storytellers, memory connectors, and engagement drivers who aspire to execute your marketing objectives and goals. Website- https://www.rocketsciencebranding.com LinkedIn-https://www.linkedin.com/in/andreakpereira/   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with David Willis CEO & Founder of Equity Crowdfunding Masterclass. David walks us through how he was able to Test, Optimize, and Scale his businesses.   Equity Crowdfunding expert David Willis is an in-demand speaker at Equity Crowdfunding events and film festivals, including The Crowd Invest Summit, The Founder’s Summit, Canon USA, Digital Entertainment World, The Valley Film Festival, Digital Hollywood, and the Dayton Film Commission. In addition, his methods are being taught in entertainment law classes at UCLA and the University of Florida. He is currently a Director and Producer at the United States Motion Picture Company (the team with 4 Emmys® for “The Simpsons” and “Frasier”). His film, I’ll Be Next Door for Christmas, the first Equity Crowdfunded narrative feature film ever made in America, was released in 2018 to positive reviews and is available now on iTunes and Amazon. The first (and so far only) producer to successfully use Equity Crowdfunding in the United States to raise over $1million for a feature film. He raised it from 893 investors in 6 months. Now he’s giving a seminar showing just how he did it so that you can, too.  Website- https://www.equitycrowdfundingmasterclass.com/david-willis/ LinkedIn- https://www.linkedin.com/in/david-willis-32625510/   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Kinsey Cronin SVP & Head of Business Development at Prime Trust.  Kinsey walks us through how she was able to Test, Optimize, and Scale her businesses.   Kinsey Cronin is Vice President of Business Development at Prime Trust, the leading blockchain-driven trust company delivering cutting-edge custodial and compliance solutions to funds, platforms, exchanges, and token offerings. Prior to joining Prime Trust, Kinsey spent several years at StartEngine helping entrepreneurs raise over $60M via STOs and other online offerings under JOBS Act regulations. Kinsey is a graduate of Pepperdine University and lives in Los Angeles. Prime Trust is the leading tech-driven trust company, providing custody of traditional and alternative assets, escrow services, and custom trust needs including: Third-party qualified Trustee of stablecoin assets including USD, bonds, stocks, and more. AML, KYC, funds processing and escrow frictionlessly delivered via APIs, SEC Qualified Custodian for Digital Assets and Fiat. A suite of compliance services delivered with technology for back office support Website- https://www.primetrust.com LinkedIn- https://www.linkedin.com/in/kinseycronin/ Twitter- https://twitter.com/KinseyCronin?lang=en   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Dan Englander CEO & Founder of Sales Schema. Dan walks us through how he was able to Test, Optimize, and Scale his businesses.   Dan Englander is the CEO and Founder of Sales Schema, a fractional business team for marketing agencies. Prior to founding Sales Schema, Dan was the first employee and Head of New Business at IdeaRocket as well as the Account Coordinator at DXagency. Currently, Dan and his team have executed over 7,000 campaigns, won millions in lifetime revenue, and have generated 3,000+ agency/brand meetings for clients with companies such as Birchbox, Stripe, and Venmo. In addition to helping agencies grow, Dan has made a name for himself as the host of The Digital Agency Growth Podcast and the author of Mastering Account Management and The B2B Sales Blueprint. Website- https://www.salesschema.com LinkedIn- https://www.linkedin.com/in/danenglander/   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Lisa Licht, Marketing Consultant of Licht consulting. Lisa walks us through how she was able to Test, Optimize, and Scale her businesses.  Lisa Licht is the former Chief Marketing Officer of US Concerts at Live Nation Entertainment, where she oversaw digital marketing, creative, social media, email and promotional marketing, as well as corporate marketing functions such as research and insights, strategic partnerships and corporate branding. She led the successful launch of the Festival Passport, the launch of the Live Nation Chat Bot as well as the most successful Summer Sale promotion to date. Lisa joined Live Nation last February 2016 as EVP of Marketing. Licht was previously Senior Vice President of Marketing and Partnerships at Yahoo! where she oversaw global video, news, sports, and lifestyle events and marketing campaigns as well as Live Nation's live-streaming partnership. Before joining Yahoo, Licht held senior-level positions at both Hasbro and Twentieth Century Fox, setting the strategic direction for entertainment, licensing, and marketing initiatives. At both companies, she is credited with developing some of the largest promotional programs in their respective histories. Now,  Lisa advises companies such as Microsoft Stores, Illumination Entertainment, The AllBright, Exploding Kittens and Cameo on marketing, partnerships and sponsorship strategies. LinkedIn- https://www.linkedin.com/in/lisalicht/

This week Jason Fishman speaks with Harry Sanders, CEO & Founder of StudioHawk. Harry walks us through how he was able to Test, Optimize, and Scale his businesses.   Harry is the founder and director of StudioHawk, an award-winning dedicated SEO agency in Australia, specialising in providing quality SEO services to businesses.Harry started StudioHawk from very humble beginnings and has since grown the company to a team of 30 dedicated SEO specialists in 5 years to become the largest dedicated SEO agency in Australia (while also expanding to London). Since then the company has gone on to win the Australian Business Award for Marketing innovation, was named SEMRush’s Agency of the year, and Harry named M&M global millennial of the year in the UK. Harry has been featured on Forbes and the BBC world news, doing all this at the ripe old age of    LinkedIn- https://www.linkedin.com/in/harry-sanders-570635113/ Website-https://studiohawk.com.au For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

In today's episode, I speak with my special guest - Jason Fishman about various Marketing Strategies & Crowdfunding Regulations. Jason has 10+ years of experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies. He is an expert in digital channels including Search Engines, Social Media Platforms and Programmatic Ad Exchanges. Jason worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics. Since launching DNA in 2014, Jason and the team have worked with over 400 brands to deliver industry-leading results across eCommerce, and Digital Funding campaigns. Jason has been showcased in panel and individual presentations of tech and marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He's also committed to a number of Thought Leadership content projects for 2020, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.

This week Jason Fishman speaks with Allen Jebsen, VP of Sales at StartEngine. Allen walks us through how he was able to Test, Optimize, and Scale his businesses.     Allen is the Vice President of Sales and Business Development at StartEngine. StartEngine is the premier equity crowdfunding platform, connecting Millennials and aspiring investors with tomorrow’s progressive companies. StartEngine aims to revolutionize the startup business model by helping individuals invest in private companies on a public platform for the first time in history, thereby helping entrepreneurs achieve their dreams. StartEngine has been in the equity crowdfunding business since the United States Securities and Exchange Commission (the SEC) enacted Title II of the JOBS Act in June 2015, which allowed everyday people from the US and around the world to invest in small US businesses through public crowdfunding campaigns. They launched their first equity crowdfunding campaign in 2015, and they specialize in Regulation Crowdfunding and Regulation A+.   LinkedIn- https://www.linkedin.com/in/allen-jebsen-94b07031/ Website-http://www.startengine.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/  

In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency talk about the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason walk through the importance of strategy, aligning messaging to your audience’s problem, the role of marketing channels, setting proper expectations with leadership, and using analytics to continuously improve. You don’t want to miss this best practice laden session if you are looking to close more deals and gain a better ROI from your marketing resources.WatchApple PodcastSpotifyMore FreightWaves Podcasts

In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency talk about the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason walk through the importance of strategy, aligning messaging to your audience’s problem, the role of marketing channels, setting proper expectations with leadership, and using analytics to continuously improve. You don’t want to miss this best practice laden session if you are looking to close more deals and gain a better ROI from your marketing resources.WatchApple PodcastSpotifyMore FreightWaves Podcasts

This week Jason Fishman speaks with Jonny Price, Director of Fundraising at Wefunder. Jonny walks us through how he was able to Test, Optimize, and Scale his businesses.     Jonny Price is the Director of Fundraising at Wefunder, which helps startups and small businesses raise capital through investment crowdfunding. Wefunder is a Public Benefit Corporation and B Corp that (1) employs a democratic approach to capital to fund more women, founders of color, and other under-funded entrepreneurs. And (2) enables anyone to benefit from the wealth created by growing businesses, not just rich people.    Before Wefunder, Jonny founded and led the Kiva U.S. team from 2011 to 2018. And before that, he worked in strategy consulting for Oliver Wyman for six years. He serves on the Federal Reserve Board's Community Advisory Council, has a degree in History from the University of Cambridge, and hails from London.  g. LinkedIn- https://www.linkedin.com/in/jonnyprice/ Website-https://wefunder.com Twitter- https://twitter.com/JonnyCPrice   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Chuck Pettid, Head of CF Portal at Republic. Chuck walks us through how he was able to Test, Optimize, and Scale his businesses.     Chuck is CEO of the Crowdfunding Portal at Republic, a leading equity crowdfunding portal, and co-producer of the international television series Meet the Drapers. He is also GP of micro VC fund RainmakeMe and sits on the board of PantyProp and RidersShare. Chuck has an MBA from the Fordham Gabelli School of Business and a BS from the University of Nebraska-Lincoln.   Republic is where both accredited and non-accredited investors meet entrepreneurs and access high-growth potential deals across a range of private markets. Republic was founded by alumni from AngelList, the largest online platform for private investing. Since then, they have built a team and a network of the top people from the startup, venture capital, and investment worlds. g. LinkedIn- https://www.linkedin.com/in/chuckpettid/ Website-https://republic.co    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Jonathan Keim, Communications Director of InvestorBrandNetwork (IBN). Jonathan walks us through how he was able to Test, Optimize, and Scale his businesses.   Jonathan has been part of launching each of the 50+ investor-oriented brands that are now part of the InvestorBrandNetwork (IBN). Collectively, there are 150+ social media accounts across various platforms with 2+ million likes and followers (collectively), 20+ newsletters, and thousands of downstream distribution partners like MarketWatch and Dow Jones Factiva via the NetworkNewsWire brand. IBN also includes the InvestorOutreachCenter (IOC), which uses a data-driven approach and 70+ professionals to introduce NASDAQ and NYSE companies to more than 300,000 investment advisors and 30,000+ institutions and family offices across North America. With over a decade of experience assisting 500+ client partners improve communications within the investment community and a sizable family of 50+ trusted brands, IBN has amassed a collective audience that includes millions of social media followers.   g. LinkedIn- https://www.linkedin.com/in/jonathankeim/ Website-https://www.investorbrandnetwork.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Stephanie Jiroch, CEO & Chief Story Strategist, BrandPsyche Strategies. Stephanie walks us through how she was able to Test, Optimize, and Scale her businesses.     Stephanie Jiroch is the Chief Story Strategist at BrandPsyche Strategies, a boutique marketing agency dedicated to building powerful companies with unforgettable stories. She’s spent the last eight years living and working with startups and companies in Singapore, France, United Kingdom, United States, and China (to name just a few). With an eMBA and as a current Doctoral student studying the effects of marketing messages on female consumers, her passion lies in amplifying women’s success. Creator of the Signature Story Method™, she’s had the honor to work with powerhouse brands including OWN Network, Girls Inc., and more than one NYT best-selling author. She is also the outgoing Vice President for Gender Voices, an empowerment-based NGO for young women on the African island of Mauritius. g. LinkedIn- https://www.linkedin.com/in/stephaniejiroch/ Website- https://brandpsychestrategies.com Instagram- https://www.instagram.com/brand_psyche/   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Chris Lustrino, Founder & CEO of KingsCrowd. Chris walks us through how he was able to Test, Optimize, and Scale his businesses.     Prior to founding KingsCrowd, Chris served as a Consultant at L.E.K. Consulting, where he focused on private equity due diligence. Before his time at L.E.K., he ran finance ops at Freebird, a travel tech startup. He also founded Simple.Innovative.Change, a Fintech publication focused on alternative investments and lending and was a finalist for the 2018 LendIt Fintech Journalist of the Year. Chris graduated from Boston College with a Business degree in Operations, Info Systems, and Marketing. KingsCrowd is the first independent ratings and analytics platform for the online private markets. They aggregate and vet the 1000's of pre-seed to pre-IPO investment opportunities now available across 50+ online private marketplaces (e.g., SeedInvest, Republic, Angellist, Sharepost) and work on behalf of both individuals and institutions to provide actionable investment insights. They provide trusted insights, analytics and ratings to help you navigate the fragmented market of startup investing and vet the best deals worth adding to your investment portfolio. KingsCrowd aims to empower everyone to invest in startups confidently through a platform-agnostic suite of EC support products including research, recommendations, data analytics, and financial products. g. LinkedIn- https://www.linkedin.com/in/chrislustrino/ Website- https://www.kingscrowd.com Email- chris@kingscrowd.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Michele Berdinis, President of Beeline Legal Services. Michele walks us through how she was able to Test, Optimize, and Scale her businesses.   Michele Berdinis graduated from Brown University in 1981 and from the University of San Francisco School of Law in 1985. She spent 18 years representing startups from formation to acquisition. During her years of practice she was a frequent speaker on trademarks and other stuff her clients needed to know. She's had a blast finally doing her own startup and putting almost two decades of trademark practice into a decision tree for this website. Beeline provides trademark registration legal services through an attorney-authored online tool. Where other online services may leave gaps or even provide misinformation, Beeline was created to inform and equip you to protect a trademark you love. Designed and crafted with you in mind, Beeline’s friendly, engaging approach helps you understand what you need, what you’ll get, and what’s next without all the legal-speak. Their easy-to-use site helps you take a straight path to your goals, and with four available service levels, you’re sure to find the package that’s right for you. Beeline Legal will help you figure out whether your trademark is safe to use and strong enough to protect. If it is strong enough to protect, they’ll help you get the broadest, strongest protection for that trademark. Using an online system designed by Michele using her 20+ years of trademark law experience, they offer great legal services at a price to fit your budget. LinkedIn- https://www.linkedin.com/in/micheleberdinis/ Website- http://www.beelinelegal.com Twitter- https://twitter.com/BeelineLegalNYC Blog- https://beelinelegal.wordpress.com

This week Jason Fishman speaks with Eric Fischgrund, Founder of FischTank PR. Eric walks us through how he was able to Test, Optimize, and Scale his businesses.   Eric founded and leads FischTank PR, an NYC-based Communications and Marketing firm working with both project and retainer-based clients spanning startups, established private companies, and publicly traded companies listed on major exchanges. FischTank provides cutting edge solutions and initiatives for public relations, content writing, marketing, digital/social media, search engine optimization (SEO), web development, advertising, graphic design, and other areas of the Marketing/Communications industry. In 2012, Eric  was named Alumnus of the Year, being one of the youngest recipients to ever receive the award. His thoughts on marketing and communications have been featured in prominent media outlets including CNBC, Fox Business, U.S. News & World Report and Mashable, among others. He is a frequent contributor to The Huffington Post, Entrepreneur and multiple marketing and PR trade publications.ship and support for all of their marketing and communications needs. FischTank is a marketing and communications platform designed to provide companies of all sizes with innovative and effective public relations, digital marketing, copywriting, strategic messaging, graphic design, video marketing, and social media marketing. FischTank works with clients of all industries, including but not limited to technology, financial services, real estate, professional services, consumer, clean technology, public affairs, and many others.   LinkedIn-https://www.linkedin.com/in/ericfischgrund/ Website- https://fischtankpr.com Twitter- https://twitter.com/EricFischgrund For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: https://www.linkedin.com/company/digital-niche-agency Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Gordon Einstein, Founder of CryptoLaw Partners. Gordon walks us through how he was able to Test, Optimize, and Scale his businesses.   Gordon Einstein is a hybrid Crypto-Attorney, Technologist, and Enterprise Strategist. Gordon received his undergraduate degree in Politics in 1991 from Brandeis University in Boston and then received his JD in 1995 from the USC Gould School of Law in Los Angeles.  Initially Gordon's law practice centered on startup, venture capital, investment banking, regulatory compliance, intellectual property and general business law. In 2010 Gordon judged that the new field of cloud computing had potential. The group he formed brought to life his vision of the law firm technology platform of the future - AdaptiveSky. AdaptiveSky continues to operate successfully and is a nationally-recognized premier service provider, with its clients primarily located in New York and California. AdaptiveSky has also been awarded Worldox Systems Integrator status (the highest certification level available) by World Software. As an avid computer and programming hobbyist, in 2012 Gordon was intrigued by Bitcoin, cryptocurrencies, and the related technologies. By 2014, he was providing legal services to several individuals and companies operating in this space. And by 2016 the majority of Gordon’s law practice involved working with crypto, blockchain and FinTech startups and funds. This was formalized as CryptoLaw Partners in 2017. Gordon frequently speaks and educates both in the United States and abroad, quite often in Ukraine. Some common themes are issues and developments relating to cryptocurrency, the legal aspects of FinTech, structuring blockchain startups, and AML/KYC compliance. LinkedIn-https://www.linkedin.com/in/gordoneinstein/ Website- https://cryptolawpartners.com Twitter- @GordonEinstein     For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

Episode title: Digital Niche Agency with Jason FishmanInterviewer: Bradley Caro CookInterviewee: Jason FishmanIn this Career Up Now Socially Distanced Close-Up podcast Bradley Caro Cook interviews Jason Fishman. He is a black chain launch specialist focused on Investor Acquisition and the senior vice president of Digital Strategy at Digital Niche Agency (DNA).During the interview, Jason talks about how he considers marketing's utility as the front line for performance towards revenue golds and milestones. He mentions all the experiences that cemented his career in the marketing world and how he is currently working at an exciting, rewarding, and fulfilling place that feeds his passion. He advises young entrepreneurs never to feel limited due to their lack of experience instead of bringing forth out-of-the-box ideas. Jason believes that network is your net worth, as your network results in opportunities, strategic partnerships, and vendor relationships, which later become the foundation of your growth and accomplishment.  Let's join Jason Fishman and our host Bradley Caro Cook for this brilliant conversation.

This week Jason Fishman speaks with Frank Frausto, Chief Marketing Officer of Beyond Enterprizes. Frank walks us through how he was able to Test, Optimize, and Scale his businesses.   Frank Frausto is a Google veteran of over 14 years and has experienced first-hand the evolution of the world’s most recognizable startup from a private valuation of $18 billion in 2003 to today’s market capitalization of $740 billion. Currently, Frank serves on the Chief Digital Marketing Officer of Beyond Enterprizes, a strategic investment and advisory firm empowering blockchain investors, funds, startups and entrepreneurs to reach their goals. Frank started at Google as an Account Manager back in 2003 when he was part of Google's first inside sales organization. As a founding member of the New Business Sales team, he partnered with some of Silicon Valley's top businesses, and acted as their digital marketing consultant, helping guide some of Google's most strategic clients to profitability. Pursuing his passion for helping others find success, Frank became Google's lead sales trainer, where he coached Googlers in 12 different countries on product and sales knowledge. Currently, Frank serves as a digital marketing consultant and trainer for Google's channel partners. He designs, develops and delivers customized product and sales trainings for companies such as ReachLocal, AutoTrader, and YP.com, thus creating more effective digital sellers and account managers in their organizations.

This week Jason Fishman speaks with Deepak Shukla, Founder of Pearl Lemon. Deepak walks us through how he was able to Test, Optimize, and Scale his businesses.     Deepak Shukla is a Search Engine Optimization Expert based in London and serving clients worldwide. He is the Founder of the award-winning SEO agency in London, Pearl Lemon. Deepak’s achievements are versatile and expansive! He is a TedX Speaker on Social Media, has 22million views Quora, 250k+ Youtube views, 15k+ students on Udemy with 100+ reviews, 20+ courses on Skillshare w/250+ followers, 15k LinkedIn connections, Owns a Music Recording Studio with 200+ clients nationwide, Tutoring Company - 120k+ annualized revenue, and raised £75kFreelanced whilst traveling the world 24 months.  After University, Deepak went on to work at MEC – 1 of the world’s leading marketing agencies. He was fortunate enough to be 1 of only 6 hires out of 500+ graduates! He then went on to work at Deloitte as a tax consultant but decided to leave during the height of the recession to pursue his own business ventures. He launched my first funded startup ‘Meet My Tutor’ in (an online marketplace connecting students to tutors) in 2010 with £75k, followed by ‘The CV Guy’ in October 2014 and ultimately Pearl Lemon in 2016.  Pearl Lemon is a globally remote team connected by cloud technology and a passion for all things SEO. With 20+ years of SEO experience between them, they’ve got a track record of getting RESULTS for their clients. Pearl Lemon is a London based SEO agency serving clients all over the world, consistently getting their clients featured on the first page of a google search. They contribute to the SEO and wider Digital Marketing community by sharing their insights and providing high-quality, engaging webinars, blog posts, YouTube videos, and podcasts to educate and empower others to achieve their digital growth goals. They provide clients with a wealth of information to help them to make an honest informed decision when it comes to hiring an SEO agency.  LinkedIn-https://www.linkedin.com/in/deepakseoexpert/ Website-https://deepakshukla.com Peal Lemon- https://pearllemon.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Sean Ford, Head of Strategy at TRAXone. Sean walks us through how he was able to Test, Optimize, and Scale his businesses.   Sean Ford is a serial entrepreneur with a deep understanding of the advertising industry. Sean started his career at Bloomberg selling the core terminal to Fortune 500 corporations to help them manage their FX and Commodity risk. After 5 years in sales, Sean decided to put his analytical skills to work by joining the research arm of Bloomberg: Bloomberg Intelligence. Sean covered the media and advertising industry and gained a deep understanding of the current challenges that advertisers face given the rapidly changing industry. TraxOne is a suite of mobile marketing solutions that empowers businesses to engage pre-qualified consumers with interactive, direct-to-device advertising on premier digital channels.TRAXOne provides hyper-targeted advertising and conversion of mobile consumers. As a customer, once you create an audience from a specific location and timeframe, TRAXOne can then deliver ads directly to specific mobile phones or IP addresses based on their real-world behaviour. LinkedIn-https://www.linkedin.com/in/sean-ford-22836b13/ Website-https://traxone.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Steve Morales, VP of NYDJ. Steve walks us through how he was able to Test, Optimize, and Scale his businesses.   Steve Morales is a master marketer. He is currently the VP of Marketing at NYDJ. Before NYDJ, Steve created and executed expert marketing initiatives at various companies, starting at Warner Bros. Records, Riot Squad Management, Go Merch, Tuff Gong Worldwide, Siren, Synergy Global Entertainment, eekoh,Trendy Butler,  n:Philanthropy, and even  co-founded both Kino and Loudley. NYDJ is the number-one women’s denim brand at department stores in the United States. Founded in Los Angeles in 2003, NYDJ pioneered the slimming denim category by introducing a revolutionary jean that was both comfortable and figure-flattering, thus igniting a cult following among women worldwide. NYDJ premium denim and pants feature the brand’s signature Lift Tuck® Slimming Technology, which sculpts a smooth, flattering silhouette to make women look and feel a full size smaller LinkedIn-https://www.linkedin.com/in/youdontknowsteve/ Instagram-https://www.instagram.com/the_mrktr/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Karl Sjogren, author of The Fairshare Model. Karl walks us through how he was able to Test, Optimize, and Scale his business.   Karl Sjogren is a consulting CFO/Controller skilled in start-up and turnaround situations. He is also currently a project resource for established companies. His 2019 book, The Fairshare Model, presents an idea for a performance-based capital structure for a venture-stage initial public offering--a public raise of venture capital. The concept can be applied to a blockchain venture that raises equity capital via an initial coin offering. He calls it the Fairshare Model because it balances and aligns the interests of investors and employees. LinkedIn- https://www.linkedin.com/in/karlsjogren/ Contact: karl@fairsharemodel.com   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Justin Wu, Founder of CoinState. Justin walks us through how he was able to Test, Optimize, and Scale his business.     Justin Wu is a growth marketer who shares daily content on LinkedIn around building brands, products and communities. Justin’s  helped brands achieve over $3m in Kickstarter and launched a SaaS company $100k MRR / $1MM ARR within first year. He also cofounded one of the largest growing Marketing communities called - Stacking Growth. They host monthly meetups in LA, NYC, and Seattle. Twitter-https:https://twitter.com/hackapreneur?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor LinkedIn- thttps://www.linkedin.com/in/justincwu/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :) What you'll learn 00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 2nd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :) What you'll learn 00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 2nd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :) What you'll learn 00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier? Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 2nd 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :) Recorded Tuesday 1st September 18:00 H CET. Watch now>>> https://www.youtube.com/watch?v=kumA514yof4&t=1105s What you’ll learn 00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier?

This week Jason Fishman speaks with Ashton Addison, CEO and Founder of EventChain. Ashton walks us through how he was able to Test, Optimize, and Scale his business.   Ashton Addison has been involved in the blockchain industry since 2013 and is the CEO and Founder of EventChain. Ashton founded the online FinTech and digital currency news broadcasting networks Crypto Coin Show, FinTech News Network, Blockchain Interviews, Blockchain top 5 and is considered a Key Opinion Leader in the Blockchain industry. He has extensive crypto community support on YouTube, Facebook, Twitter, and Instagram. He is a public speaker and thought leader of his generation, speaking in 10 countries on business topics such as digital finance, digital economics, and blockchain protocol scalability. By applying his experience from decentralized technology and cryptocurrency to EventChain’s SmartTicketing platform, he aims to make events cheaper and more accessible to everyone. EventChain, founded by Ashton Addison in 2017 intends to allows everyday people attend or create events while avoiding the monopolistic and ethically questionable ticket-service providing industry. EventChain’s advanced blockchain technology allows event managers, party organizers, schools social clubs and individuals to use the Ethereum decentralized network to manage and execute events and ticket sales globally, free of third party charges.EventChain’s mission is to make ticketing easier and transparent by providing advanced functionality of SmartTickets using EVC Tokens (built on the Ethereum blockchain). Those who hold EVC tokens will get special privileges like early bird discounts, reduced ticket prices, and priority seating. There will be a number of payment gateways to buy products and services from 205000 vendors from across 180 countries, but privileges and benefits will be available to only those who use EVC tokens.

This week Jason Fishman speaks with JP Johl, CEO and Founder of AdTribute Agency. JP walks us through how he was able to Test, Optimize, and Scale his business.     With over 8+ years of professional experience, JP has overseen more than $250 million in ad spend for some of the biggest brands in the world, including Uber, Lyft, Wish, Macy’s, Chevy, Nissan, as well as a variety of other startups.   AdTribute was founded in San Francisco by  CEO Jagpal “JP” Johl in partnership with 19 York to rethink traditional performance marketing models. AdTribute helps the world’s top brands create and execute performance-driven campaigns backed by a data-driven approach.   AdTribute’s team has worked across a wide range of industries, including technology, CPG, auto, healthcare, QSR, beauty, fashion, mobile applications, energy, eCommerce, and everything in between. For more on JP and AdTribute: Website- https://adtributeagency.com LinkedIn- https://www.linkedin.com/company/adtribute/ LinkedIn-https://www.linkedin.com/in/jjohl/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Rob McNealy, CEO and Founder of TUSC. Jeremy walks us through how he was able to Test, Optimize, and Scale his business.   TUSC is TUSC – The Universal Settlement Coin – is an open source, pure payments cryptocurrency project built on a delegated proof of stake (DPOS) blockchain. TUSC is a decentralized, non-ICO, community project with on-chain governance. TUSC is purpose built for retailer adoption using a unique marketing model with an elected and term limited third party vendor, called the Marketing Partner, whose role is to support the onboarding of retailers and promote TUSC through aggressive marketing and sales strategies to vertical markets and industries with recognized problems with existing payment systems. TUSC is focused on gaining mass adoption through outreach and marketing to retailers in industries with recognized problems with traditional banking and payment processing. Rob McNealy is a dynamic serial entrepreneur, with years of in the trenches startup experience. Technically oriented, but savvy enough to cross interdisciplinary divides, his talents includes identifying opportunities, solving difficult problems, and creating value whenever possible. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

This week Jason Fishman speaks with Jeremy Barnett, CEO and Founder of Rad Intelligence. Jeremy walks us through how he was able to Test, Optimize, and Scale his business.   Rad Intelligence company is a new advertising technology channel for content distribution and discovery.  Over $75 billion dollars each year gets wasted on ineffective digital advertising strategies.   Rad Influencer, a Rad Intelligence Company is the first content distribution marketplace that uses the network effect of real social media users to solve this problem.  The platform enhances all aspects of each advertisers influencer marketing campaign including execution, attribution and performance.  With RAD, customers are able to identify influencers with precise accuracy and set campaigns live in a fraction of the time normally needed.   Jeremy is a 3x founder & currently serves as the CEO/founder of Rad Intelligence. He is the former CEO/co-founder of Trendy Butler and current co-host of Rad Intelligence for Influencers. His companies have been featured on Facebook Business, Inc.com, Entrepreneur, Vanity Fair & Business Insider. Jeremy is a regular speaker at USC Marshall School of Business and supporter of Orphaned Starfish Foundation. For more on Jeremy and Rad Intelligence: Jeremy B Linkedin Website Podcast  You Tube For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook Linkedin Instagram Twitter YouTube

This week Jason Fishman speaks with Dustin Dye, CEO and Founder of Botcopy. Dustin takes us step by step through the process of how he was able Test, Optimize, and Scale this amazing business! Botcopy is a Santa Monica-based software company specializing in conversational AI. After developing character and dialogue branded content for the #1 business bots on Messenger and Slack, Dustin launched Botcopy in 2017. Dustin and his team at Botcopy have been responsible for the launch of over a thousand Google Dialogflow-powered custom chatbots on websites for Global Fortune 100 companies, mid-size and small businesses in over 30 countries, in every category and vertical. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook Linkedin Instagram Twitter

This week Jason Fishman sits down with Kelley Weaver to talk about how she approaches media with a Test, Optimize, and Scale mentality. Kelley is the host of the popular podcast Crypto Token Talk, and CEO of Melrose PR, a leading crypto and blockchain public relations and content marketing agency based in Los Angeles, California. Kelley has been featured and quoted by the LA Times, Forbes, Entrepreneur Magazine, Inc, LA Business Journal, Business Rockstars, and many more. Just three years ago, Kelley dove head-first into the world of blockchain technology and hasn’t looked back. Kelley routinely writes thought leadership pieces about blockchain for Forbes and other outlets. She is the host of Crypto Token Talk, a podcast for those looking to enter the new frontier of blockchain technology and learn “Crypto 101” from leading industry experts, launching in January 2018. It serves as an entertaining on-ramp and newbie-friendly gateway to learning resources related to the world of cryptocurrency. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook Linkedin Instagram Twitter

In this episode Jason Fishman talks with Simon about how he was able to Test, Optimize, and Scale his amazing business! Simon Bogdanowicz is an experienced entrepreneur, blockchain/DLT management consultant, digital marketer, and enterprise sales leader with an analytical and pragmatic backbone built on Wall Street.   As a result of his professional experience in the capital markets, enterprise technology, and international marketing, he’s able to combine acute business acumen with deep relationships across many major industries to help companies build for the long-term. As Founding Partner of BlockTeam Ventures, a Managing Partner of Gravity Group, and an Advisor to a deep portfolio of Fintech companies, Simon enjoys the strategy and execution of scaling businesses from concept to capital, and beyond.   Simon takes particular pride in working alongside teams to develop, execute and optimize transformative go-to-market strategies. Value creation is at the forefront of all of his professional efforts.   For more episodes and information, visit us at https://www.digitalnicheagency.com/media   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook Linkedin Instagram Twitter

Jason Fishman talks this week with Brad Yasar about how he was able to Test. Optimize. Scale. his companies. Brad is an entrepreneur, investor, mentor, and advisor who has started and bootstrapped several companies from inception to maturity over the past 20 years. Brad is currently the co-founder and Managing Partner of Beyond Enterprizes, a strategic crowdfunding advisory firm focusing on ICOs, cryptocurrencies, blockchain, and token powered organizations. As the co-founder of Blockchain Investors Consortium (BIC) with over 5 Billion dollars allocated to blockchain and cryptocurrency projects and has access to extensive deal flow and experience analyzing disruptive technologies, Brad has participated in dozens of successful crowd sales, which have raised billions from 100,000s of investors since 2016. For more episodes and information, visit us at https://www.digitalnicheagency.com/media Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook Linkedin Instagram Twitter

In this episode, host Jeremy Barnett speaks with Jason Fishman of Digital Niche Agency (DNA).   Jason walks us through what it takes to be successful and even explains how to build traction before the product.  It’s all possible by using the right marketing tactics in a custom plan for each campaign.  Jason educates us on the importance of building a great team and network as well as doing tons of research on your competition.  Learn about the time and dedication it takes and the amazing outcomes entrepreneurs can manifest! Jason has been doing this for over ten years and has run countless successful campaigns so   be sure to tune in and gain some Rad Intelligence right now! Our amazing guest Jason Fishman, has 10+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. Jason is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. For more information about Digital Niche Agency please visit www.digitalnichagency.com Be sure to tune in and catch all the great takeaways! If you’ve found value in this podcast please remember to Subscribe / Share / And drop us a great review! For more Rad Intelligence for Entrepreneurs Head over to: Email: show@radintelligence.com Podcast:  https://radintelligence.com/rad-chats LinkedIn: www.linkedin.com/in/barnettjeremiah Facebook: www.facebook.com/radinfluencer Instagram: www.instagram.com/radintelligence Twitter: twitter.com/RadIntelligence Influencer Marketplace: https://radinfluencer.com Corporate Site: https://radintelligence.com/ Blog: https://radintelligence.com/blog/ You Tube Channel: https://www.youtube.com/channel/UClkdIolVp9BvjMBmb9B3fzg?