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2 episodes with nestle waters
2 episodes with nestle waters
2 episodes with nestle waters
Der Konflikt zwischen Israel und Iran eskaliert. Letzte Nacht hat Israel Irans Atomanlagen angegriffen. Nun schlägt der Iran mit Drohnen zurück. Was ist bisher bekannt? Weitere Themen: Zum 250-jährigen Bestehen der Armee veranstaltet US-Präsident Donald Trump eine Militärparade in Washington DC. Für viele Veteraninnen und Veteranen ist diese Parade ein Schlag ins Gesicht, denn unter Trump wurden im Veteranenministerium tausende Mitarbeitende entlassen und Gelder gekürzt. Das Mineralwasser der Marke Perrier von Nestle Waters wird gefiltert, weil die Böden in Südfrankreich durch die Landwirtschaft stark verunreinigt sind. Laut EU-Regeln ist ein Mineralwasser aber nur dann «natürlich», wenn es nicht gefiltert ist. Die Marke könnte deshalb ihr Label verlieren.
Is this the end of Mineral Water? Or just the end of Nestlé Waters? Listen to this!More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/
Send Bite Me a Text!Karen from Sense & Purpose offers a refreshing take on the burgeoning cannabis beverage industry, sharing her remarkable transition from the corporate world of Quaker Oats and Nestle Waters to pioneering cannabis-infused drinks. Promising insights into her journey, Karen discusses how her personal experiences and professional shifts contributed to the creation of a brand that fuses Canada's pure water with cannabis. Her emphasis on high-quality ingredients and the innovative approach to product development highlights the potential of cannabis beverages as a healthier alternative to alcohol, particularly in light of the "Cali sober" movement.Listeners will gain an understanding of the complexities within the cannabis market, as Karen navigates the challenges of launching a brand in a heavily regulated environment. Her story encapsulates the hurdles of advertising restrictions, the necessity of community-driven support, and the strategic balance of THC and CBD to achieve desired effects in products like "refocus" and "relax." By sharing both personal anecdotes and industry insights, Karen showcases the transformative power of cannabis beverages and their growing acceptance across different demographics.We also explore the exciting possibilities of collaboration and coopetition in the cannabis industry. Karen highlights the opportunities for innovation and inclusivity, focusing on developing wellness products for diverse communities, including the 2SLGBTQ+ and Gen Z groups. Her vision for the future of cannabis beverages underscores the importance of research and open dialogue in challenging stigmas and fostering a broader understanding of cannabis's benefits. This episode celebrates Karen's inspiring journey and her commitment to shaping a dynamic future for cannabis beverages.Get 45% off your Magic Mind bundle today. Learn more and join today at joinbiteme.com and let's connect, learn and create together. You can leave a review via Love The Podcast!Support the show Visit the website for full show notes, free dosing calculator, recipes and more.
In this enlightening episode of Small Business Success Talks - Summer of Strategy, your host Christy Smallwood engages in a thought-provoking conversation with the insightful Sarah Panus. Together, they delve deep into the art of storytelling and how it can be a game-changer for small businesses. One of the central themes explored is the fascinating connection between the human brain and storytelling. Discover how understanding the neuroscience behind storytelling can revolutionize your marketing strategy. By tapping into the brain's natural inclination towards narratives, you'll learn how to captivate your audience on a profound level. Sarah and Christy also discuss the shift towards human-centered marketing. In a world where customers seek authentic connections, understanding the power of humans marketing to other humans is crucial. Learn how this shift can breathe new life into your brand, forging meaningful relationships with your audience. Crafting the perfect story is another key focus of this conversation. Gain valuable insights into the StoryBrand guide and the art of clarifying your brand's core message and values. By honing in on these storytelling essentials, you'll be better equipped to resonate with your target audience. Finally, the episode touches upon the importance of gaining a competitive edge in today's business landscape. Find out how focusing on foundational storytelling elements can help your small business stand out amidst fierce competition. Join us for this captivating dialogue and unlock the secrets to making your small business a storytelling powerhouse. Don't miss out on this opportunity to take your brand to the next level. Hit that subscribe button and let's dive in!
Marketers don't have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers. It shouldn't feel like you're falling behind because you can't get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, etc. She's a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more. Sarah joins me to have a literal masterclass on blending logic and emotion into your video strategy. We deep dive into where people get stuck when it comes to their marketing strategy, ways to break the cycle of stuck, and successfully growing your audience, sales, and income. Join the Women of Video Mastermind here: womenofvideo.uscreen.io Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq Join our Facebook Group: http://t.ly/Nl9T Finding what will perform well isn't easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content! Get vidIQ to blow up your channel at womeonofvideo.com/vidiq Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at https://womenofyoutube.com/Spreadshop Follow Desiree at http://t.ly/GbY4 Follow Sarah at Marketing With Empathy Check out My Story Brand Check out kinderedspeak.com Time Stamps: 00:00 - Podcast Intro 00:54 - Meet Sarah 04:01 - What leads people to Sarah 08:40 - Why you need help with what to sell 15:15 - The 7 Parts of Storytelling 20:10 - 4 empathy filters 25:41 - Brainstory telling blueprint process 27:42 - 3 storytelling pillars 32:05 - Think holistically about your content plan 42:01 - The first step you can take today --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message
*This episode is brought to you by LMNT Electrolyte Supplement ~> This special offer is available here: DrinkLMNT.com/justgetstartedEpisode 328 features Sarah Panus, a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting.Find Sarah Online:Website: www.kindredspeak.comLinkedin: https://www.linkedin.com/in/sarahpanus/Marketing With Empathy Podcast: https://podcasts.apple.com/us/podcast/marketing-with-empathy-podcast/id1535789654About Sarah:Sarah Panus is a brand storytelling strategist, podcast host of Marketing With Empathy®, and owner of Kindred Speak® consulting.Pulling from 20 years of experience helping billion-dollar brands drive leading ROI through editorial brand storytelling, she helps content marketers & brands more confidently navigate the world of brand storytelling. Previous clients include Sleep Number, Christos Bridal, Nestle Waters, Starbucks, PetSafe, and the American Heart Association. Sarah works with clients by either doing the work for them through her agency services; OR, coaching them to think like Editorial Directors in one of her online courses. Visit www.kindredspeak.com to learn more.........Thank you for listening!If you found value in this episode I'd appreciate a generous review on Spotify, Apple Podcasts, or wherever you listened to this episode. If you wanted to learn more about the host, Brian Ondrako, check out his “Now” Page - https://brianondrako.com/now or Sign up for his Weekly Newsletter and 3x a Week Blog - https://brianondrako.com/subscribe/********This episode is brought to you by LMNT, the delicious, sugar-free electrolyte drink mix. As someone who is active with CrossFit and other activities, I take LMNT 1–2 times per day. LMNT is formulated to help anyone with their electrolyte needs as electrolytes are vital to helping relieve hunger, cramps, headaches, tiredness, and dizziness.For a limited time, listeners of the Just Get Started Podcast can get a free LMNT Sample Pack with any purchase. This special offer is available here: DrinkLMNT.com/justgetstarted Hosted on Acast. See acast.com/privacy for more information.
Welcome to a special bonus episode celebrating the 29th ANNUAL CANADIAN GRAND PRIX NEW PRODUCT AWARDSSylvain and I are thrilled to be a sponsor of these prestigious awards for the third year in a row and have the chance to hand out the hardware on the stage to the winners in person for the first time!We had the opportunity to meet and get to know many fantastic food innovators and entrepreneurs, creators and makers - from consumer brands to private retail labels. These are their stories.In this episode, meet Jim Delsnyder, Chief Operating Officer, Zoglo'sThanks for joining us on this special bonus episode of The Food Professor. Stay tuned for plenty of great interviews of the finalists from the Retail Council of Canada's Canadian Grand Prix New Product Awards. And stay tuned for our regular full-length episodes available on Apple Podcasts, Spotify, Google - wherever you enjoy your podcasts today. About JimJim has been a leader in the Food and Beverage industry for more than 20 years. He was the former president of Eska Water Inc for 9 years and has worked at many other reputable companies such as Nestle Waters and Quaker Oats. About UsDr. Sylvain Charlebois Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability. He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star. Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest adventure for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
Excellent Executive Coaching: Bringing Your Coaching One Step Closer to Excelling
Dr. Katrina Burrus, MCC interviews Sean Ryan as he shares his success in guiding organizations to develop strategies that lead to results. How do you align everyone in the organization? What are the seven gears that help organizations outperform? How do you help someone develop their strategy to create unique value? How do you help leaders engage their team to get results? Sean Ryan Sean Ryan is a world-renowned business consultant, speaker, trainer and executive coach. As the founder of Whitewater International Consulting, he has worked internationally with companies such as Disney, Nucor Steel, FedEx and Nestle Waters of North America/Perrier Group of America. With more than two decades of industry experience, Sean is highly regarded for his ability to guide organizations through complex transformational change in what he describes as “a world of perpetual whitewater.” His new book is Get in Gear: Seven Gears that Drive Strategy to Results (Productivity Press, Aug. 20, 2020). Learn more here. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.
Like many major brands, Nestlé Waters has worked to adapt to changing consumer requirements and market pressures around packaging, and to cater for the biggest challenge – sustainability. Philippe Gallard, who is Global Innovation Director at Nestlé Waters, discusses trends and recent developments from recyclability, reusability to different packaging materials with Elisabeth Skoda.
Das sind die ecozentrisch Wochenchampions in der 31 KW:IKEA – nur noch aufladbare BatterienBatterien auswechseln, alte wegwerfen: dass soll durch IKEA bald der Vergangenheit angehören. Der Möbelhändler hat bereits Akkus und dazu passende Ladegeräte im Sortiment. Ab Oktober 2021 wird der Konzern weltweit auf den Verkauf von Wegwerf-Batterien verzichten. Das gab das Unternehmen am vergangenen Wochenende bekannt. Batterien sind aus dem Alltag nicht mehr wegzudenken: von der Fernbedienung bis zum Milchaufschäumer sind viele Dinge des täglichen Leben batteriebetrieben. Auch viele Produkte bei IKEA funktionieren nur elektrisch. Nun will man hier seine Käuferinnen und Käufer dazu anregen, den umweltfreundlicheren Weg über wiederaufladbare Akkus zu nehmen. Damit soll der scher zu entsorgende Batterie-Müll verringert werden.https://ikea-unternehmensblog.de/article/2020/batterien-ladda-wiederaufladbarALDI Nord mit modernem Energie-ManagementSonnenenergie vom Supermarkt-Dach: Bereits vor einigen Jahren hat ALDI Nord damit begonnen, auf den Dächern seiner Märkte PV-Anlagen zur Energie-Gewinnung zu installieren. Bisher sind bereits über 500 Märkte mit diesen Solar-Energieanlagen ausgestattet. Damit können die Märkte sich zu bis zu 70 Prozent selbst mit Energie versorgen. Der Reststrom kommt aus dem Stromnetz.Künftig soll auch dieser Strom nur noch zertifizierter Ökostrom sein: Also aus Wind- Wasser- und Sonnen-Energie. Darüber hinaus sollen weitere Märkte mit PV-Anlagen ausgestattet werden. Mit der Nutzung von eigenem Strom und Ökostrom will ALDI Nord bis Ende 2021 seine Treibgasemissionen um 40 Prozent gegenüber 2015 reduzieren. Auch Modelle zum Energie-sparen innerhalb der Märkte wurden ausgearbeitet. Somit kann das Unternehmen mit seinem modernen Energie-Management bis zu 85 Tonnen CO2 pro Filiale einsparen.https://www.aldi-nord.de/unternehmen/immobilen-und-expansion-aktuelles/warum-bei-aldi-nord-der-kuehlschrank-heizt.htmlAmazon reduziert Vernichtung von RetourenBestellt- zurückgeschickt- weggeworfen: Diesem Prinzip will Amazon nun entgegentreten. Der Online-Händler will künftig unverkaufte Ware, die von Kunden zurückgeschickt wurde, verstärkt in den Wiederverkauf geben. Denn bisher werden große Mengen davon einfach vernichtet, wenn sie wieder beim Versender ankommen. Das betrifft Kleidung, Spielzeug oder Bücher, aber auch Elektro-Artikel. Nun startet Amazon seine Aktion ‚Grade and Resell', zunächst in Großbritannien. Zum Ende des Jahres soll das Programm in den USA, Anfang 2022 auch in anderen europäischen Ländern eingeführt werden.https://www.golem.de/news/nachhaltigkeit-amazon-will-retouren-weiterverkauf-ermoeglichen-2108-158674.htmlDHL: erstes Netzwerk mit E-FlugzeugenElektro-Mobilität nun auch für Luftfracht: Das Logistik-Unternehmen DHL will das weltweit erste elektrische Luftfracht-Netzwerk aufbauen. Dazu arbeitet man mit dem amerikanischen Flugzeughersteller Eviation zusammen. Am Dienstag kündigte DHL die Bestellung von zwölf „Alice“-Flugzeugen des in Seattle ansässigen Unternehmens an. Die Flugzeuge sollen bis 2024 ausgeliefert werden. ‚Alice' ist eine vollelektrisches Flugzeug, das von einem einzigen Piloten geflogen werden kann und dann bis zu 1.200 Kilogramm transportieren kann. Es braucht nur 30 Minuten Ladezeit pro Flugstunde und hat eine Reichweite von bis zu 815 Kilometern.https://thenextweb.com/news/dhl-wants-worlds-first-electric-air-cargo-network-twelve-alice-aircraft-eviation?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29Nestle für nachhaltigen Umgang mit WasserNestle will den nachhaltigen Umgang mit Trinkwasser weiter fördern. Dazu will Nestle Waters seine Zusammenarbeit mit Partnern weltweit intensiveren und lokale Lösungskonzepte identifizieren und unterstützen. Die Ökosysteme rund um die 48 Standorte von Nestle Waters sollen besser regeneriert werden. Dadurch will man bis 2025 erreichen, dass das in der Natur mehr Wasser zurückbehalten werden kann, als das Wasser-Geschäft von Nestle ihr entnimmt.Über 100 Einzelprojekte weltweit sind geplant. Sie sollen der Verbesserung des Wasser-Managements sowie der Infrastruktur dienen. Die Maßnahmen sollen messbar sein. Dafür investiert die Firma aus der Schweiz 130 Millionen US-Dollar.https://www.umweltdialog.de/de/wirtschaft/circular-economy/2021/Nestl-Waters-positive-Wasserbilanz-durch-Regeneration-lokaler-Wasserkreislaeufe.phpTchibo und Dibella: Pilotprojekt für Bio-Stoffe aus IndienDen Anbau von Bio-Baumwolle in Indien fördern: Daran arbeiten das Handels-Unternehmen Tchibo und der Texil-Hersteller Dibella mit Fairtrade Deutschland sowie der deutschen Gesellschaft für internationale Zusammenarbeit (GIZ) in einem Gemeinschafts-Projekt. Durch diese Initiative sollen Bauern in Indien ermutigt werden, auf ökologischen Anbau von Baumwolle umzustellen. Dies soll unter anderem durch Zahlung von Prämien geschehen. Gleichzeitig ist die Umstellung für die Bauern auch aus anderen Gründen sinnvoll: Die Ernte-Erträge können gesteigert und gleichzeitig die Faser-Qualität verbessert werden. Über 500 Baumwoll-Produktionsbetriebe sollen unterstützt werden. Damit fördert man in Indien einen sich bereits abzeichnenden Trend: Bereits heute zählt Indien zu den wichtigsten Ländern für den Anbau nachhaltiger Textilfasern.https://www.umweltdialog.de/de/wirtschaft/lieferkette/2021/Pilotprojekt-fuer-Bio-Baumwolle-aus-Indien.phpMerck mit TU Darmstadt für visionäre NachhaltigkeitsprojekteDas Pharma-und Chemie-Unternehmen Merck unterstützt die Wissenschaft im Bereich Nachhaltigkeit: Gemeinsam mit der TU Darmstadt gibt es bereits eine langjährige Forschungskooperation. Diese soll nun verstärkt auf das Thema Nachhaltigkeit ausgerichtet werden. Dabei gib es eine gemeinsame Forschungs-Plattform die noch in diesem Jahr ihren Betrieb aufnimmt. Im Fokus stehen dabei die Bereiche Kreislaufwirtschaft, Digitale Nachhaltigkeit, Verantwortungsvoller Umgang mit Rohstoffen und neue Alternativen sowie Neuartige biologisch-inspirierte Prozesse und Verfahren. Dabei werden in den nächsten Jahren beispielsweise eine nachhaltige Plattformtechnologie für enzymvermitteltes Kunststoff-Recycling oder Die korrekte Nachhaltigkeitsberechnung anhand umfassender Lebenszyklus-Modellierung von Produkten gefördert.https://www.merckgroup.com/de/news/sustainability-hub-tu-darmstadt-29-07-2021.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.
On this week's episode of Humanize Your Workplace, we are joined by Leigh Ober. Leigh's multi-career background brings a solid business perspective, combined with coaching and learning expertise, to her role leading talent development and HR. It's this diverse experience across verticals (CPG, professional services, Telecomm and more), across disciplines (Public Relations, Customer Care, Sales Operations and Training, and HR) and within large and entrepreneurial organizations (ranging from Verizon to what's now Nestle Waters), that drives Leigh's consultative solutions approach, helping individuals and teams realize their potential. We chat about: Creating a safe space for employees to connect Using "what" questions as a non-judgmental approach Finding creative solutions --- Send in a voice message: https://anchor.fm/alissa-carpenter/message
Our guest, Wayne Blum, is currently director of e-commerce strategy at Diageo. But before that, he led digital for Nestle Waters and their DtC business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going direct-to-consumer, the challenges they face in the channel and what’s behind the success of the world’s largest and most profitable DtC programs in the food and beverage world. For more reading, check out our latest reports on DtC Strategy: Are You Doing DtC All Wrong? Community Commerce: A New Model for Beverages
Download a year’s worth of https://www.leadershipactionlist.com/ (weekly action steps to improve your leadership) for FREE! Sean Ryan is a world-renowned business consultant, speaker, trainer, and executive coach. As the founder of Whitewater International Consulting, he has worked internationally with companies such as Disney, Nucor Steel, FedEx and Nestle Waters of North America/Perrier Group of America. With more than two decades of industry experience, Sean is highly regarded for his ability to guide organizations through complex transformational change in what he describes as “a world of perpetual whitewater.” His new book is Get in Gear: Seven Gears that Drive Strategy to Results. LEADERSHIP INSIGHTS Foundation/environment gears of the SXR Strategy: Gear #1: Right, right, right: The right people in the right roles with the right capabilities. Gear #2: Align organizational architecture (systems, structures, and processes) to strategy Gear #3: Create a culture of communication Performance gears of the SXR Strategy: Gear #4: Set results-oriented goals (5-on-5). Don’t confuse activities for results. Gear #5: Visible scorecards. People need to know how they’re performing while the game is being played. Gear #6: Identify critical performance drivers (what you need to do). Gear #7: Define the follow-up/follow-through process. Don’t try to fix all seven gears simultaneously. Focus on one today and move forward from there. QUESTIONS TO INSPIRE US TO ACTION What is some lesson, saying, or experience that continues to influence your leadership to this day? Challenging personal perceptions and beliefs. Use three descriptors to finish this sentence: “A leader is…” Caring, honest, and trustworthy. What is a question that leaders should be asking either themselves or others? How do my assumptions and mental models shape my reality and either limit or expand my outlook? What book would you recommend to leaders? Change Anything: The New Science of Personal Success by Kerry Patterson, David Maxfield, Ron McMillan, Joseph Grenny, and Al Switzler. If you could get every listener to start doing something THIS week to help them be a better leader, what would it be? Create better focus and alignment on what you and your team need to do to get better results (compare leader’s top five expectations/goals with team members’ top five assumed expectations/goals). As a general life principle, is it better to ask “why?” or “why not?” Both. “Why?” is a great question to identify what is missing but “why not?” helps us bunch through mental barriers we may create for ourselves. CONNECT WITH SEAN Twitter: https://twitter.com/wwici (@wwici) LinkedIn: http://www.linkedin.com/in/sean-ryan-6008976 (in/sean-ryan) Facebook: https://www.facebook.com/wwici (@wwici) Website: http://www.wwici.com (https://www.wwici.com) Email: sryan@wwici.com Get Sean’s book http://www.wwici.com/get-in-gear (Get in Gear) CONNECT WITH JOSH Instagram: https://instagram.com/joshuafriedeman (@joshuafriedeman) Email: josh@friedemanleadership.com Want a FREE list of weekly action steps to improve your leadership? Download the https://www.leadershipactionlist.com/ (Leadership Action List) TODAY!
This week’s guest is a strategy and execution mogul, Sean Ryan! In this episode we're covering: How to drive strategy to execution How to properly communicate strategy to your team How to differentiate yourself from competition and so much more!! Sean Ryan is a world-renowned business consultant, speaker, trainer and executive coach. As the founder of Whitewater International Consulting, he has worked internationally with companies such as Disney, Nucor Steel, FedEx and Nestle Waters of North America/Perrier Group of America. With more than two decades of industry experience, Sean is highly regarded for his ability to guide organizations through complex transformational change in what he describes as "a world of perpetual whitewater". His new book is Get in Gear: Seven Gears that Drive Strategy to Results (Productivity Press, Aug. 20, 2020). Learn more at www.wwici.com/get-in-gear. Reach out to Sean at the following site: www.wwici.com Grab our FREE wealth training, here. Let us know how you like it. Rate us. Leave a comment. Email us at info@abundantculture.co. Do something! Connect with us at: IG: @abundant.culture FB: @abundantculture Rate us on your favorite podcast platform!
Have you tried a more in-person consumer product testing over desk research? How is your product development process, do you keep the consumer in mind through the whole process? In this episode of the Page One Podcast, Luke Peters speaks with Shauna Lagatol, a 17-year CPG, food and beverage veteran, and the CEO at Spencer Trask & Co. She started her career in bioscience and now drives for business success. Listen in to learn how Shauna creates and drives a team from freelancers that help come up with innovative products. You will also learn how to create a product with the target consumer in mind by allowing them to personally test the product. Key Takeaways: How to be inspired by the consumer when creating a product. The importance of building a brand by conducting in-person consumer product testing over desk research. Why direct to consumer approach is the now of brands to connect with consumers. The process of outsourcing capable team players for your project. How to work efficiently by utilizing software when working with freelancers remotely. How to market around trends model. Episode Timeline: [3:04] How she led an innovation team to quickly launch multiple products at Nestle Waters. [4:42] She explains the strategies of getting one on one with consumers that they used when creating those products. [7:08] The product development process that the team follows before the product is released into the market. [9:52] She explains the creative ways that both big and small companies can use to get their products tested by in-person target consumers. [13:37] How in-person consumer product testing helps startups understand their target customer and build their brand at the same time. [16:41] She explains the strategies that both big and startup companies can utilize to get directly to the consumer. [20:34] How to balance your strengths and weaknesses by learning what you don't know and sourcing for help. [23:26] She explains how she creates a team out of capable freelancers to help with her projects and where she gets them. [27:12] The difference between large companies and startups in managing teams. [29:26] She describes her approach to incorporating software to help work efficiently and hold team members accountable. [32:04] How to launch a product, what to consider, and the benefit of a small company over a big one in product launching. [34:54] Learning to leverage the current events to amplify your social media strategy. [37:53] How she has learned to ask deep inquisitive questions to help understand where the other person is coming from. [40:26] Why she regrets not having written goals earlier in life. Quotes: “Direct to consumer is the now of how brands will connect to consumers.”- Shauna Lagatol [16:59]
It’s hard to imagine a more personal environmental issue for many in Guelph than water. We’re a community that gets our drinking water from ground sources, and that means we have to be even more guarded about potential threats to those sources, which has long included private water taking operations. Some big changes are coming in that sector as you might have heard, and we’re going to get perspective from an activist and a politician. A few weeks ago, the Government of Ontario announced proposed changes to water taking in Ontario, and around that same time Nestle Waters announced that they’re selling their water bottling operations in Canada. To water protection advocates, it’s like hell froze over twice! Way back in 2016, the water taking contract between the Province and Nestle Waters operation in Aberfoyle expired. Still, Nestle has been taking water for the last four years, and all the Ontario government has done in the mean time is put a moratorium on new water taking permits, a moratorium that carried over when the new government took over in 2018. Now that moratorium is set to expire, and Nestle is selling its water bottling operations in Canada to a Shelburne company. What the heck’s going on? To answer that, and other questions, we will be joined on this week's podcast by Robert Case, who is the chair of the Wellington Water Watchers, and Guelph MPP and Green Party of Ontario leader Mike Schreiner. We will hear from Case about his thoughts on Nestle leaving Canada, and whether Nestle is the canary in the coalmine for the profitability of bottled water. Then, we will hear from Schreiner as he talks about the politics being played by the Ontario government, and where this issue sits in terms of other government action on the environment. So let's consider the future of bottled water and water bottling on this week's edition of the Guelph Politicast! To learn more about the Wellington Water Watchers, you can go to their website here, and to learn more about the update to Ontario’s Water Quality Management framework, you can click here. The host for the Guelph Politicast is Podbean. Find more episodes of the Politicast here, or download them on your favourite podcast app at iTunes, Stitcher, Google Play, and Spotify. Also, when you subscribe to the Guelph Politicast channel and you will also get an episode of Open Sources Guelph every Monday, and an episode of End Credits every Friday.
"It's all about speed - learning fast and connecting the dots into greater success." Antonio Sciuto is an SVP in the Office of the CEO at Salesforce.com - the leading cloud-based software company. Antonio is dedicated to inspire and enable the C-Suite to create more personalized customer experiences. Prior to joining Salesforce, Antonio spent eight years at Nestle - as the CMO of Nestle Waters, and before that, leading the entire company’s eCommerce strategies. He also spent 3 years with McKinsey and Company, and of course, got his start at P&G - rising through the sales ranks of Market Strategy & Planning and Customer Business Development. Antonio shares some great perspective on the idea of generosity in leadership - and the important role mentorship and family have provided a competitive advantage during the course of his career.
Markets Rebound, Nestle Aims To Sell Waters Business & Airlines Fly Higher | Daily Financial News Summary for Friday, June 12, 2020 Major indexes made a rebound Friday, following a poor trading session on Thursday. The Dow Jones rose by 1.90, the S&P 500 by 1.31%, and the NASDAQ by 1.01%. Despite the gains today, all three indexes have posted their first weekly loss in a month. Oil fell again, for the second day in a row. West Texas Intermediate fell by 0.2%, settling at $36.26 per barrel. This is the first time that West Texas Intermediate has ended in a loss in the past seven weeks. Gita Gopinath of International Monetary Fund spoke in a video released Friday about the state of the economy and how its recovery has been slower than expected. She used the words “significant scarring” to describe the economy's current state. IMF is expected to release an updated global growth projection on June 24. This is to follow April's projections of a 3% global contraction. A possible second wave of the coronavirus has hit certain areas in the United States. Texas saw an increase of over 2,500 new cases within a single day yesterday. Arizona, Utah, and New Mexico have all seen a 40% increase in new cases recently. Arkansas, Florida, North Carolina and South Carolina all experienced an over 30% increase in cases last week. Officials in Texas discussed the idea of reinstating the stay-at-home order. Naeem Aslam from AvaTrade spoke about Friday's rebound: “I suspect the bounce is a dead cat bounce because the sentiment is further dented by the fresh comments by the chief economist of the IMF who said that the world economy is growing much slower than the anticipation and the scars of the coronavirus pandemic may linger for much longer.” Consumer sentiment rose in June, for another month in a row. In May, consumer sentiment was at 72.3. This increased to 78.9 in June, above the estimate of 75. This was the largest margin of increase since 2016. This is an indication that consumers are becoming more confident with the condition and future expectations for the economy. Said Richard Curtin of the University of Michigan's Survey of Consumers: “The turnaround is largely due to renewed gains in employment, with more consumers expecting declines in the jobless rate than at any other time in the long history of the Michigan surveys.” Nestle announced its plan to sell most of its Nestle Waters business in North America within the next 6-8 months according to inside sources, with the exception of its international brands like San Pellegrino and Perrier. This would include its regional spring water brands, including Poland Spring, Deer Park, and Ice Mountain. It also would include its purified water business and beverage delivery service. Its direct-to-consumer and office beverage delivery service brands include ReadyRefresh by Nestle and the Nestle Pure Life brand would also likely be a part of the final sale. READ MORE: https://callputstrike.com/2020/06/12/markets-rebound-nestle-aims-to-sell-waters-business-airlines-fly-higher-daily-financial-news-summary-for-friday-june-12-2020/ The Reality of Winning Prizes on Game Shows Thousands of Americans watch game shows every single day. It can be exciting to answer questions along with the contestants and imaging winning the grand prize. However, it is important to remember that winning prizes on a game show isn't all that it's cracked up to be. READ MORE: https://callputstrike.com/2020/06/12/the-reality-of-winning-prizes-on-game-shows/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/callputstrike/message Support this podcast: https://anchor.fm/callputstrike/support
A few weeks ago, at the outset of this pandemic, Shelly Latimore called up her agency partners and pulled their ads. Shelly is the Marketing Director of Domestic Brands at Nestle Waters, and before that, she led marketing departments at General Mills for over 15 years. The product is water after all, and since the […]
For those not in the know, The Mars Agency is an independent agency that combines the best of technology with the best human intelligence to provide solutions to businesses throughout the world of retail and eCommerce. And one of the Martians who leads the charge at Mars is Amy Andrews, the SVP Business Development & eCommerce. On this episode of Up Next in Commerce, Amy walked us through all the trends she’s been seeing in the eCommerce industry, including the changing consumer behavior, the rise of omnichannel experiences, and why companies that can crack the code of using voice plus video technology could see a huge payoff. Key Takeaways: There is an opportunity to merge eCommerce and influencer content in order to make a more relevant and personalized shopping experience The amount of data in the eCommerce world is overwhelming and can lead to losing the humanity of the work, which Mars tries to avoid by having a blend of the best technology and the smartest humanity Voice shopping still hasn’t reached its tipping point, but there is data that shows that voice technology is growing in the world of eCommerce For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible eCommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Transcript: Stephanie: Welcome back to Up Next in Commerce, this is Stephanie Postles, co-founder of Mission.org and your host of this lovely podcast. Today we're joined by Amy Andrews, SEP of business development and eCommerce at the Mars Agency. Amy, how are you? Amy: I'm doing well Stephanie, how are you doing? Stephanie: Doing great, yeah as great as can be. So, when I heard of the Mars Agency, I saw that you called your, was it your customers or your employees Martians? Amy: We call our employees Martians, very lovingly. Stephanie: Oh man, I love that. I was trying to think of a name I wanted to give our employees, but nothing comes close to that. Tell me a little bit about the Mars Agency and how all that came about. Amy: Sure. So the Mars Agency has been around for over 45 years, started by an amazing woman, Marilyn Barnett, and really our focus has been on marketing to shoppers over that last, almost half a century. And Marilyn was really a pioneer in this space, she used to be when she started kind of the grocery model who would hold the box of laundry detergent as people walked by. And really just, yeah, and talk about women in business. She was just such an interesting leader and saw that as a marketing opportunity for brands at retail, and started the Mars Agency. And we have a long history in shopper marketing, and shopper marketing is really just marketing to shoppers so, as that has evolved and how people shop has evolved, we followed them and led them to all those different places. Stephanie: Got it. So are you working with large brands to kind of teach them the trends in the industry and how to market to, like you said, the shoppers, is that how to think about the Mars Agency? Amy: Yep. We work with a lot of large consumer package good clients so, like Campbell Soup, Nestle Waters, several others across top retailers. So Walmart, Target, and for me in the eCommerce space, Amazon is definitely a huge player. Stephanie: Okay, cool. And what is your day to day look like there, what is your role look like? Amy: So I lead our eCommerce team, which I mentioned some of the retailers but we really work across all eCommerce retailers and digital platforms. If you think about things that some of you probably use more recently than others like Instacart and other delivery services. We help brands market to their shoppers in those spaces, and really anywhere that you can buy a product online. Which used to be physical stores would convert it online, or your kind of Amazon, Pure Play retailers, and now as I'm sure you've experienced definitely, there's a lot of different options to buy online as you're scrolling through. Instagram you can shop now and kind of always be almost we're moving towards one click away from a purchase in any environment so, that's really what my team focuses on, for our clients, how do we help them market and ultimately sell more online? Stephanie: Got it. Has everything with COVID-19 kind of adjusted your strategy of what you're advising your clients to do? Or what kind of shifts have you made when it comes to that advisory role? Amy: Yeah that's a great question. I think we have seen a lot of data as this, sadly continues for us. But it has definitely had a huge impact on the eCommerce space, particularly for grocery, since a lot of our clients are the CPG packaged clients. We've seen online grocery projections in the last couple of weeks reach what we thought they would be in 2025. So there's been, yeah huge growth in this space, and a lot of new users to this space so, we know that's out of necessity, but again as this kind of continues, we think that a lot of these people, like 60% of people tried a delivery service for the first time in the last six weeks. That's a ton of new people who are buying new groceries online and, yeah there's been a lot of experience as I'm sure you've heard with, not being able to find what you want, or having slow delivery time- Stephanie: Yeah. Being out of stock of my favorite matcha tea, very disappointing. Amy: Out of stock, yes. Which is a little bit easier to deal with than toilet paper but- Stephanie: Yeah, I guess. Amy: I guess it depends on where you are on both with your supply but, no we've had ... Yeah, a lot of people are having to make different choices and having to try things but as this continues, I think people are forming new habits, and even new preferences, so it's definitely influencing how we're advising our clients and where they should invest. I think what's also interesting is because of a lot of those issues, a lot of our clients and a lot of retailers have just put their marketing on pause, to make sure that they can get things in stock, and for retailers to make sure that they're not price scourging or kind of promoting things in the wrong way that would send the wrong message. Amy: So I think what will be interesting long term is, some retailers and brands kind of catch that, and once they have products in stock, once, even Amazon this week has fixed some of their Amazon Fresh delivery issues. As those things start getting worked out, I think they'll be a lot more interesting marketing opportunities, especially as you think about all those new users, either to a retailer or to a brand. I don't know if you bought a different tea brand when you couldn't find yours. Stephanie: I did, I did. Amy: Yeah, a lot of people are having that experience right, so then it's like how does that new brand try and keep you and then how does your old brand try and get you back? So we're definitely working with our clients on all those types of questions. Stephanie: Got it. Do you think clients should be turning off their marketing budgets? As you mentioned, a lot of them are doing that right now, do you think that's a good strategy, or should they till be maybe thinking of ways to experiment because this is a whole new world, it might be actually a good opportunity to kind of experiment a bit without offending people if possible? Amy: Yeah, no, I think ... Yeah, I think it is a bit of both. I think initially, not just marketing but a lot of businesses and industries, just kind of paused to figure out and make sense of what was going on and determine what they should do next. And I think that was, probably a smart move at the time, just to not make any rash decisions. But we're definitely partnering with our clients now on, what is the right way to market. I think one of the trends that we'll see is probably a lot more regional and geographic differences. Like we in the Bay Area are still sheltering in place for another month. So, online shopping here will be very different than other states that are opening up. Amy: And, marketing to those people might be very appropriate now, and I would definitely recommend testing and trying things in that space. Stephanie: Got it. Amy: So I think it's going to have to be a combination. Stephanie: Yeah, completely agree. Do you see the companies you work with coming to you with similar struggles? Like other themes that you're hearing and any advice around some of those struggles that they're experiencing? Amy: Yeah. I think a lot of the marketing struggles, or just some of the struggles on a more macro level of just the unknown, especially in terms of timing and how long it will continue. And then we kind of have some of the same issues in terms of data, you know there's so much out there, like when you turn on the news, you see so many different stories and different points, sometimes it's kind of hard to determine what are the right guidelines, or what's the right data that you should follow. So, we're really treating this as an ongoing conversation with our clients. And it does differ by geography, it does differ by category or industry. So, I think taking a really custom approach and being able to adapt now, and have a strategy where you're also able to easily adapt moving forward, is going to be really important. Amy: We typically do annual planning with our brands, and we've already been talking, you know we're already in the stages of re-planning but, I think re-planning will be something we do all year now, I don't think it's kind of the pre COVID plan and the post COVID plan, I think it's going to be continuing to adapt. And the brands and retailers that are able to evolve in that way are probably going to be the most successful. Stephanie: Yeah, completely agree. It seems like a good time to kind of pivot in certain areas, cut projects that aren't, maybe as necessary, and thinking in a completely new light based on everything that's happening. What kind of things do you see being cut or changes be made in these re-planning sessions at these companies? Amy: I mean, the big question now, which the Mars Agency is tackling with our clients is, what might come back in-store and what might not, in terms of marketing and planning around that? There's the kind of legal or even not legal, but kind of the official guidelines or restrictions side of things, in terms of how people shop and how many people can enter the store at what time. But then I think there's also a very real consumer behavior piece of it. So, one thing that has happened in stores and that a lot of our brands being food brands, we've done is, things around sampling and trying new products. And whether that's a cooked piece of food outside of a wrapper, or a sealed up new product, I think in both of those cases, I don't know if for myself, and if I think about other shoppers, I don't know how eager we're going to be to take either one of those samples now. Amy: So, we're trying to rethink things like that that have been really traditional vehicles to encourage trial, how do we think about that in a new way? Either if that's a re-plan in terms of, what do we do with those dollars and invest them in something else? Or what I think is maybe more creative and exciting is, how do we think about sampling in a new way? Or how do we think about demos in a new way? And that's where we really see the in-store and the eComm world kind of colliding, and really creating some of these omnichannel is the word that we use a lot. Stephanie: Yeah. Amy: Omnichannel experiences, so that we're moving towards that anyway, and I think COVID has been an interesting tipping point to, as you said, kind of pivot and think about these things, and push ourselves to think about them even more differently now, to deliver the best shopper experience. Stephanie: Yeah, it seems like it could be with everything bad that happened, maybe a good forcing function to kind of push some brands into the eCommerce world who maybe weren't fully utilizing it before, or not at all. Do you see them being able to adapt to some of these changes that you're recommending them or being able to shift something that they've always been focused on selling in-store, always focused on someone having that in-person experience, like you said, whether it's a sample, a demo, have you seen them be able to pivot on to eCommerce, or being open to that, or even having the technology to do it? Amy: Yeah. I mean I'm pretty optimistic, so I think yes, I think all brands can do this and adapt and pivot and do so relatively easily. I think that was a big question before all of this, and the crisis was just how quickly should each, brand based on their category, be moving into this space? And a lot of brands were over-invested in eCommerce because they felt that that was going to be the future so they're a bit of a step ahead. And that doesn't mean that other brands can't catch up but, I think COVID has just been a kind of internal tipping point for a lot of organizations to think about how they're treating eCommerce and maybe prioritizing it a little bit differently. Amy: So, yeah for brands or companies who weren't thinking about it before, I would definitely say, now's the time. And, because the whole industry and the whole world is really shaken up, it's a great time to think about how you're treating eCommerce differently, and then within the eCommerce space, what we can be doing differently there as well. Stephanie: Got it. Is there anyone that you ever looked to in the industry, where you maybe point your clients in that direction of being like, hey, here's an industry leader when it comes to the checkout experience, or the shopping experience, or the unboxing, or anything like that? Anyone that you guys kind of look to as like a leader in the space? Amy: Yeah, that's a great question. I think there are a lot of examples of brands or retailers doing, I would say pieces of the puzzle really well. The one that comes to mind for me as someone who is creating a really holistic, best in class experience, is actually a retailer. I think IKEA does a phenomenal job in this space, in terms of just digital experiences. They have different digital technologies, and apps and platforms, and AI, and all of that, that is really just helping recreate the experience of going to an enormous, huge physical retail destination, I mean, I can't think of a more traditional shopping experience than kind of browsing through those huge displays in IKEA. Stephanie: So many levels, at least here in Palo Alto. Amy: Yes, definitely. I think of like a huge retail footprint that they've had to translate into a digital experience. There's one now where instead of IKEA saying, what's the best .com site or digital catalog? They are thinking what's the best shopping experience? And now you can as a shopper, walk through an IKEA store, through virtual reality, and pick different products, and then also using AI to see them in your own bedroom. So I think they've just done a great- Stephanie: Oh wow, that's awesome. Amy: ... Job. Yeah, I think I've just done a great job of thinking about it a little bit differently, and kind of doing it in a fun way that that's the biggest piece for myself as a shopper as well, that's sometimes missing from the online shopping experience. It's so convenient, and there are so many wonderful, wonderful benefits that come along with that. But you do lose kind of the fun of shopping, and browsing around, and I think IKEA has done a nice job of bringing some of that physical experience in a fun, very branded IKEA way, to their shoppers digitally. Stephanie: Yeah, completely agree. I think sometimes people forget that it's not just shopping and trying to buy the thing, but really, like when I go to IKEA, it's my day. It's a whole experience, I'm ready, I'm prepared, I've had my snack, and I'm ready to go through every single setup area to like look at their bedroom, and see how they set it up, and look at this living room setup and incorporating VR into that shows that they know exactly why their customers, at least customers like me come there, is to be able to experience it like I'm actually there. So yeah, that's great. Are you advising other companies to kind of, not only think that way but maybe moving into technologies like that, that they weren't utilizing before? Whether it's VR, or AR, or any of that kind of stuff? Amy: Yes. And I would say just even more broadly, we're advising our clients, and working with a lot of our clients right now on, how do we create the best digital content that's going to be relevant for an eCommerce shopping experience? So, yes that could be an amazing VR IKEA type experience, or that could be a six-second video on a product page, that tells you exactly what you need to know about the benefits of this new water that you're drinking. So I think it's about, what's right for those different brands and, then having that content strategy that then dictates what technology you might need to use to deliver it. Stephanie: Got it. Yeah, I definitely see that shift of a lot of companies, brands, turning into kind of their own media companies when it comes to producing their content, and focusing heavier on that, and not just on a paid strategy where maybe that's been, how it's been for a couple of years. Amy: Yeah, I think I've also seen brands, hopefully, using technology to deliver experience instead of just kind of using or testing, technology for technology's sake, or to have something new. So, it used to be QR codes, and then maybe some AR that just, is just kind of there for the fun, cool factor, that's interesting. In some cases, it's kind of fun, but I think if you're just doing it for the tech's sake, and it doesn't deliver a consumer, or a shopper benefit, it's really a fad and kind of dies quickly. So, we're always trying to think about, what's the need first, and then what can we use to deliver against that? Stephanie: Yeah, it's good to flip that mindset when it comes to that, because yeah I can think of, especially QR code, that's a good example. I've seen random places it's on there, like a cereal box or something that delivers no value, and I don't actually want to even see what's behind that QR code, it seems like it was just placed there because everyone was doing it. So- Amy: Right someone told that- Stephanie: ... You definitely- Amy: ... Told that marketer, "You need a QR code." And they checked that box. Stephanie: They did it. Amy: Yeah. Stephanie: Have you, when it comes to content, I know a lot of brands right now like you said, are focused on that and trying to make sure they get, of course, new customers in that vertical, and also make sure they put out great content. Have you seen any best practices with their clients around like you said, short product videos seem to really increase conversions where you know, like something on YouTube, if you've never been on YouTube maybe isn't the best way to go? Is there any themes around that? Amy: Yeah. I would say generally we always start with what's going to be the right message for the type of media, or for the type of tactics. So, you mentioned YouTube, that's obviously a very different format than say Pinterest, who's also having quite a moment with everyone at home looking for inspiration and recipes, and all of that. Obviously, that type of content you would develop for that would be very relevant to our brands, but also relevant to that platform and what we know people are looking for there. Yeah, I think we're definitely moving towards kind of more bite-size, or smaller content formats, in general. So definitely short format, we always give the example of, you don't want to have your 30 second or 67, 60 second, excuse me, TV spot and just use that everywhere, on your eCommerce sites or on your digital media more broadly, we want to be tailoring it for the environment. Amy: I think another thing that we're trying to do a lot more of now, in terms of a trend, is how are we leveraging influencer and user-generated content in a new way? So, if we talk about relevancy, especially in the eComm world where reviews are so important, and the new mom, you might go on and you're testing the reviews of a stroller, or a really important product for your baby more than you trust advice from your own parent, or from your mom peer group even right? So, people play a ton of influence on that, especially in the eComm space. So, thinking about how we merge eCommerce and influencers, has been really interesting and we've been working with our clients on taking influencer content from a particular shopper since we're in that space. Amy: So, how do you leverage Walmart influencer content on walmart.com, and Amazon influencer content on their site? And in doing so, you create an even more relevant experience for the shopper, because not only do they have those product details and reviews, but you've kind of put all that influencer content in one place, so they can have more ideas on how to use your products, or just more relevant images and messages based on people like them. Stephanie: Yeah, that completely makes sense. I wonder if right now, with how the market is, if it'll kind of give the wrong signals to companies. Like maybe, you have all these people at home so, if you see content is very easy to get right now, you have people maybe at home who actually want the longer podcast and the longer clips. Whereas after all this starts to calm down, I wonder if it'll be hard for brands to kind of pivot again, if all that reverses. And, all of a sudden there's not many consumers who want to create content for free anymore, and long reviews and, people want those shorter clips, like you talked about. Do you see any problems coming up by brands acting too quickly right now, to kind of pivot to what the environment is now? To then it reversing maybe again in a month or six months. Amy: Yeah, I think that's a good question, and that's why I think, as I kind of mentioned earlier, we're taking a proactive but kind of cautious approach. So, one thing we did for one of our brands was, we just went out immediately and pulled out content that, I don't want to say offensive, because that's almost too strong of a word, but pulled out content that wasn't culturally sensitive. For example, a group of people in a home that was more than 10 people. Stephanie: Got it. Amy: We went in and took all of that content down, you know, just to make sure we were being sensitive, and we were also being relevant. Even if someone wasn't particularly upset about it, and maybe they had no thought on it, but we want to make sure we're giving them the most relevant message of how our brand can be used in their lives. So I think that it is going to be an evolution, it's going to be really interesting to see kind of what behaviors stick. I think bread makers was one of the top terms searched on Amazon, the last several weeks. So, I wonder if we're going to get burnt out on making bread anytime soon. Stephanie: That does sound delightful but I'm like, yeah, I don't know how long that trend will last because, my mother-in-law makes bread, and man is it a process. Amy: Well, maybe she needs a bread maker. Stephanie: I know, she does. Amy: But yeah, I think it'll be interesting to see how much of those are kind of the COVID trends that then people get sick of it, or people want to, I'm not sure, maybe people will want to race back to the stores like you said, it'll be maybe really exciting when an IKEA opens, and you can go back in, and browse around and get your meatballs and all that. And I'm thinking people are going to do that in a different way. And I think that we're going to have to continue to evolve. So, that's what I mentioned about the kind of planning, I think annual planning is dead. I think we're going to be planning over and over again, if that's monthly if we can get kind of more on a routine, or maybe that's just continuous as things change, and as the news changes. Stephanie: Yep, completely agree. So, the Mars Agency has been around for almost 50 years I think, how does the company and the Martians of the company, recognize trends and then act on it quick enough to help your clients? Amy: Yeah, I think, I honestly think that's why we have been able to be around so long. In the marketing and advertising world, we're one of the few independents who's left, we're still family-run, the company is now run by Marilyn's son and Ken Barnett. And I think that having that independence, and having really just a lot of still that entrepreneurial spirit, has allowed us to really adapt as the industry has adapted and, in most cases kind of stay one step ahead. We talk a lot about our Martians, as you said, and really think that there's a balance between, our people and our technology. So, over the years we've, of course, as most industries have invested more in technology and data, and all of that, we've also really balanced that with our Martians and having, what we say is the latest technology and the smartest humanity. Amy: I think some companies, especially in the eCommerce space, because there's so much data there, and so many different tech platforms, I think if you go too far in that direction, well one, there can just be kind of data overload, and you're not able to find the insights and all the data. But two, I think you just lose a lot of that humanity, and kind of that person who we like to be who's saying, "Well, why is that the case? And, what does that data point mean?" And kind of taking it that step deeper, so that we can really understand what the human behavior is because I think that's where you have the best marketing ideas that really resonate with people, instead of just kind of trying to attack a data point. Stephanie: Yeah, completely agree. Are there certain metrics or data points that you've seen many brands use that you're like, you guys are all using this, but it actually doesn't really tell you much. Instead, maybe you should look at this instead. Amy: Well, because we're focused on shopper marketing and conversion, I mean, our ultimate data point is always sales. So we're always looking at, how many products were we able to sell as a result. Along with that though, you obviously want to understand what other impact you might have had on engagement. Or, in some cases, there are other circumstances that are affecting sales that are out of our control. We, of course, want to measure all the other media metrics as well. I think to answer your question on, are there certain metrics that brands are looking at that they shouldn't? I don't know if I would say you shouldn't look at this, but I think a lot of brands are placing a disproportionate kind of weight in the eCommerce based on their ROAS or their return on ad spend. Amy: And there's just some interesting ... There are some ways that you can get a very high ROAS, and that a lot of media companies or retailers will say, you had a very high ROAS and it's typically because you are reaching people who would have purchased anyway. So I think that's one where, it does beg the question of sometimes having a person or maybe a smarter data set that's kind of suggesting, why is that the case? And digging a little bit deeper to understand the why behind that metric. Stephanie: Yeah, that seems like an easy way for someone to be like, hey, look how great those ads doing when you're like, all those people were already previous customers so. Amy: Right if you're ... Yes, if you're targeting past purchasers, you can typically get a pretty high ROAS so. Stephanie: Yeah, that's pretty funny. Are there any new emerging technologies that you're advising marketers to look at or other like eCommerce platforms that you're telling people to check out? Amy: I don't know if I would say this is an emerging technology, but just in light of all of the changes around COVID, I would say looking more at new delivery platforms or channels. And this is something that, we're just having early conversations with our clients on now. But, there are a lot of what used to be in the world of retail, relatively niche players You see a lot of those platforms having really explosive growth now, kind of during this COVID period. So it'll be interesting to see how that behavior might change over time. Amy: I think we're also seeing some really interesting partnerships, so you can have your 7-Eleven order delivered by DoorDash. Or you can make a reservation to shop at a local store on OpenTable. Again, those aren't new technologies, but I think it's kind of new platforms and new channels that will be really interesting to test and learn as we go, as you're suggesting, and then also as things, hopefully at some point, kind of start to normalize. Stephanie: Yeah, cool. And then how do you think about, I saw on your website that you were talking about getting the most out of voice technology and how to conquer Amazon? Do you think, I know voice technology, it feels like it's been trying to ... It's been like that up and up for a while and no one's really cracked it. Even when I was at Google, it still felt like they couldn't crack it. How do you think about incorporating that into what your clients are doing? And same with Amazon as well? Amy: Yeah, that's a great question and you nailed it. I think it has been growing, we have on my eCommerce team, a dedicated voice specialist has a background in user experience. And, similarly, I think we've had tons of great conversations around voice, we've seen tons of great data in terms of how it's growing, but I don't think we've reached the tipping point yet of voice shopping. I think it's still, some of the data and it'll be interesting again, to see kind of how this being at home more might change that. But, there are definitely different behaviors that have grown with voice more than shopping has. We're still actively pursuing and exploring that with our clients. Mars is the preferred Alexa developer, we also work with Google Voice as you mentioned. Amy: But I think it just comes back to, really the foundation of what we do which is, how can we create better shopper experiences, and voice definitely has the technology to do that. I think it's just about the adoption, especially in the shopping space. So to date, we've worked with our clients on, creating skills that can be useful to shoppers based on their different categories. But I think it'll be interesting to maybe see how COVID changes the voice space as well. Stephanie: Yeah, I could see that becoming useful, especially as the catalogs get bigger of what the brands are putting on their eCommerce sites. It'll be easier if you're able just to tell the website like, I want to find this, instead of having to go through the whole catalog and try and find exactly what you want, and it probably growing by 50% from the time you were there maybe two months ago if they can crack, getting the voice technology to actually work and be seamless, and not an extra step. Amy: Yeah. And then I think another thing that'll be interesting now is just, I even have to remind myself as we're talking because typically we think voice and we think, speaking into the speaker, but with the combination of voice and video. Plus people being at home and maybe wanting more, we know there's been a huge surge in recipe searches for example. I think having the voice plus visual is a different way that brands should be thinking about voice now, and something that we're working with some of our clients on. Stephanie: Yeah, completely agree. And what about the conquering Amazon piece? I'm only thinking about how that maybe has shifted a lot, especially lately because of everything Amazon is doing of like, only surfacing maybe essential things, and changing shipping times, and maybe kind of burying certain retailers if they didn't view them as essential. I could see a lot of people kind of getting scared about relying on Amazon as their platform to sell from, and maybe moving away from that and trying to build their own eCommerce store on their own, and just do their own thing. Do you see that kind of happening? Or what are your thoughts around Amazon? Amy: Yeah I mean, Amazon could probably be a whole nother topic or hour. Stephanie: A whole podcast one. Amy: Exactly, I'm sure there are millions. But, I think in terms of, we've been really digging into what has this last six or so weeks meant? And where have we seen new growth? Walmart.com in March was the number one downloaded app in the grocery space and surpassed Amazon for the first time. So, it's interesting to kind of see all these stats and you think, oh, maybe Amazon isn't as important. Amazon just still dominates the eCommerce space. Which is why you mentioned, we have it on our website. I would say even as of two months ago, people were using Amazon and eComm interchangeably, almost. Amy: So, it's great and it's exciting to see that, and as we have always advised our clients, we should think about this holistically across this space and across all different retailer dot-coms and delivery platforms like your eCommerce strategy should be comprehensive. But I don't see Amazon ever not being a component of that, at least not in the near future. There are a lot of issues now from a user experience, from a shopping experience, also as you mentioned with brands and maybe being deprioritized for essentials or not being able to market in the way that they have been able to before. But it still really is the lion's share, it's still seeing the most growth during this time period. Amy: So it's not, I don't think it's a place that brands can afford not to be, with the exception of maybe a couple of the really big ones. But I think the idea of trying to tackle eCommerce without Amazon, or without having a strategy around Amazon, and there's by the way, a bunch of different ways that you can do that, it definitely doesn't have to be every brand's number one eCommerce retailer. But I think it probably has to be part of the strategy, just because of the number of shoppers that are using that as their primary eCommerce destination. Stephanie: Yeah, agree. So earlier we were talking about brands creating content, how do you think about the intersection, or what do you advise your clients when it comes to the intersection of content management system, their commerce platform, and their CRM? How do you see that working in their space are any best practices around that or advice? Amy: Yeah, I think, I mean one is to be thinking about the total experiences we've been talking about, and making sure that, no matter what agencies or, in our case, we're oftentimes working with a lot of other agencies either at different parts of the funnel or that the brand is working with for different pieces of their advertising. A lot of our clients are large enough that they're hiring multiple agencies. So I think it's, having IT as planning processes that are very integrated, and making sure you're connecting all the different partners so that you can leverage all of the different content and all of the different wonderful assets. Amy: In terms of, what should the content strategy be, I think it comes back to, what's going to be best and what's going to be needed and relevant for the shopper in that environment. So, we're really working with our brands in the eCommerce space on, how are you creating eComm content that typically doesn't always exist in other brand channels? So, how are you creating content for your product pages with information that people need to know when they're at that point of buying you versus buying a competitor. If you don't have that right content, let's create it, we help our clients map that out on what's needed in terms of assets, and videos, and enhanced content, and all of that. Amy: And then really track that over time to make sure that we're constantly optimizing it. We have a new technology, an eShelf maximizer tool that uses data to look across different websites, and identify across thousands of skews for a lot of our brands, what product pages might have some issues or some areas of opportunity, and then we can fix those right away. And with the retailer's constantly changing their algorithms and limitations, and all of that. This is kind of a huge pain point for our brands so, even though we'll optimize content as brands change their packaging, or new products launch, there's kind of continual issues and continued opportunities to optimize. So we're using technology to make sure that we can stay ahead of that and be really proactive for our brands. Stephanie: Got it. Do you see them being able to kind of manage that in a way that stays organized? Because, I kind of view a lot of brands having their content management as one silo, and their CRMs another one, and their commerce platforms another one, it doesn't seem like they've been able to integrate like, well, here's how our content is affecting our customers and actual conversions. Do you see that kind of shifting now? Or are a lot of your brands already ahead and they're already kind of all intertwined, and they got it? Amy: Oh, I wish that was the case. No, I think, I mean, I think we have silos within the Mars Agency, I think most companies have silos, I think most of our clients would say that they have silos within their companies as well. Unfortunately, I think that is a reality so I don't want to gloss over that picture too much. I think it's about, how do you look for ways to work and collaborate across those silos, for more of a common goal? So, I think eComm has been a silo for a lot of brands today. We've kind of siloed it off and said, let's deal with that separately because we don't quite know what to do with it, or maybe it's still a little bit too new for our brand or company. Amy: And this is really a moment when I think we can be integrating it in, we certainly have done that at Mars. Our team is now integrated with our customer development team. So when we're working on a Walmart plan, it's not the Walmart in-store plan and the walmart.com plan, we're all one team. So I think hopefully, that would be an outcome of this time period is kind of breaking down some of the eCommerce silos. But I think as you pointed out, there's definitely still an opportunity for, I would say most brands, to kind of better connect. I think content and eComm are coming together much more naturally. I think CRM is still a piece that we could, as an industry, probably better connect to some of the other pieces. Stephanie: Yep, completely agree. Have you seen, like what do you think the first step is to that digital transformation? Or have you seen a company really do it well? Is it like start from scratch, throw everything away and start over? Or, how have you seen that work? Amy: I think that actually, most companies have kind of, that we've worked with, have kind of taken eComm out and brought it back in, or taking the digital team out and brought it back in. And I think that's actually an okay approach in terms of, especially where you are with your company's growth in this space, some kind of half joking that eComm has been a silo. But, in a way that's been necessary for some companies because, as eCommerce has grown, it typically starts off as an add on within a current team, and then as it grows, it kind of gets its own silo, or its own little team on the side, and then as they get big enough, they come back into the integrated team, typically the marketing team, or in some cases, the sales team. Amy: And I think that that makes sense because, as the space grows for different clients, it needs different resources. I think a lot of companies are going to be fast tracking that now, so they might skip that step of having the separate eCommerce team and just automatically integrate it. I don't think that's a bad thing, I think that could be beneficial to, instead of kind of separating it or starting from scratch, just integrating in from the team from the beginning. Stephanie: Yeah, that makes sense. That sounds like good advice. So, do you see any disruptions coming to eCommerce? Like one thing I've been paying close attention to, or reading up a bit is about these pop up retail stores. And I think maybe that could be a trend that a lot of retail stores are closing down right now, and people might be scared to actually set up locations for 10 year leases, after all this dies down. So I'm wondering how maybe that could influence the future of retail and eCommerce. Do you see any disruptions like that that is on the horizon that you guys are looking into when it comes to eCommerce? Amy: Yeah. I mean I think there's going to continue to be a lot of disruptions, and probably a fast tracking of what would have happened anyway. So, some, as we've seen in the last several years, some really established big box retailers have closed down, or shut several of their locations, because that huge size of space didn't make sense anymore, and to your point that frees up space for other types of retailer formats. I think coming out of this that, one of the disruptions will be, what we go to a physical store for, versus what we continue to buy online. So I think there's going to be a lot of differences in those categories, and even in in subcategories within that. I think what's going to be interesting about the physical stores is just, how do we deliver an experience in those stores that is worth kind of leaving your house for? Amy: And I think some of the best retailers, and some of the best brands have been talking about that for years, right? How do we create a physical experience of our brand? If you think of like the flagship stores, that's meant to be bringing the brand to life and delivering on that experience, and then you think of retailers who have been improving their in store experience, to get people to browse other categories, or browse other sections. I think a lot of that was a trend that will now really be pushed and challenged, and fast tracked as we rethink about what that physical space means to a shopper. So, pop ups, as you mentioned, were great because they were delivering a different experience and that was a reason to go, see something new, or maybe see something that you could only buy there. Amy: I think exclusives will probably continue and be played around with in a new way in terms of what's exclusive online versus in store. But I think it's a little early to tell what disruptions are going to continue, and how people are going to use those physical spaces. I mentioned it earlier, but I could also see there being a big difference in geographies. The coasts have always been a little different anyway, but I could see the the retail experience on the coasts being a little bit slower to change at first, and then probably having more disruptions in the end. Stephanie: Yeah, completely agree. I can see also when they start streamlining the return process, I've already started see that at least with Amazon, where it's like, you don't even have to bring a box now or anything, just bring the good back there. Once that starts feeling easier, it seems like a lot of things could shift because, to me that's been the biggest hang up of ordering things online and, not knowing how to really return it, and not knowing if I'm going to feel like doing it, and keeping the box, and printing out the label and all that stuff. It seems like that could be a big shift too, and it's kind of already been forced that way over the past couple months. Amy: Yeah, no, that's a great example of now people are having to get creative in how they do things, both retailers and shoppers. And also, just as you try things and get used to it, you might realize that the return process wasn't as bad as you thought. Or the delivery window that your groceries came was actually more convenient than what you'd wanted before. So, I think some of those habits are going to change, which is always interesting to see, because now we're still in kind of the survey phase of, what do you predict that you're going to do? Or will you use this service again? And it's always interesting of course, to see what people say versus what they actually do. Stephanie: Yeah. Amy: And I think just over time as we all keep doing this, we could say, we hate it and it's a pain. But some of that we're going to be adopting those new habits that will stick with us in the longer term. Stephanie: Yeah that'll be really interesting to see what actually comes from that. So before we move into our lightning round, is there any other thoughts you have for eCommerce leaders or trends or anything else you want to highlight? Amy: No, I think you've covered it. I mean, I think this is just such an interesting time for the eCommerce space that, if you talk to someone else next week, they might say something different, and that's what's kind of exciting about it is watching how quickly it's changing, and just really being able to adapt quickly to stay relevant. Stephanie: Yeah, that's why this podcast is so fun. All right. So the lightning round brought to you by Salesforce Commerce Cloud. This is where you answer each question in a minute or less. So you have a minute, you don't have to rush too much, but it's kind of whatever comes top of mind. Sound good? Amy: Great. Stephanie: All right, I'll start with the easier ones first, and then move to the harder one towards the end. What's Up next on your Netflix queue? Amy: Oh, this is the lightning round. Let's see. Stephanie: When your eight month old and three year old aren't hanging on you. Amy: Exactly. I have to move into my adult entertainment mode which also doesn't sound like the right phrase to use, so that shows that I've been watching a lot of cartoons lately. Stephanie: No more Daniel Tiger for you. Amy: I know I'm just glad that I can get off Disney Plus and over to Netflix. We are big fans of Nailed It, and with the at home baking, I know I'm a season behind on nailed it, so I need to get caught up on that. Stephanie: Cool. What's up next in your travel destinations after the pandemic is over? Amy: Oh, we were supposed to go to Vienna for my husband's 40th, so hopefully we can get that back on the agenda. But, next week I'm going to be driving from the Bay Area to Aspen to see my new niece so- Stephanie: Oh fun. Amy: It will be a road trip. Stephanie: Sounds awesome. What is the best shopping experience that comes to mind that you've had lately? Other than being in a store? Amy: Yes, I have not been in a store lately, nor had a good experience in a store lately. Well, just this week was the first time that I could get an Amazon Fresh order, and I am a pretty heavy user. So they had a lot of issues, so I was really excited this morning at 7:00 AM when my Amazon Fresh order arrived. Stephanie: Yeah, that's game changing. I love seeing them come up and deliver it. I'm like, this is nice. Not having to do it. Amy: Yes. Stephanie: What was the last thing you bought from an ad? If you remember? Amy: The last thing I bought from an ad. That wasn't one of my clients products? Stephanie: Yes, yep, that wasn't one of your clients [inaudible 00:51:31]. Amy: Yes, that I was actually buying as a consumer, let's see. I bought some Hannah Andersen Star Wars pajamas recently for my three year old. They're very cute and available now and actually they did arrive quite quickly so. Stephanie: Awesome- Amy: I'd recommend that for the- Stephanie: ... For PJ's. Amy: Yes for the toddler PJ's, they are great. Stephanie: Yep, I know all about that. All right, and the hard one, what's up next for eCommerce pros? Amy: Oh, that's a big switch from PJ. Stephanie: I know, that's why I saved it for last. Amy: Yeah, I think eCommerce pros are going to be ... Have much higher regard in their own industries, and have a lot more influence. So, hopefully what's next for them is being able to kind of take a greater role in that brand and marketing experience across retailers. I know we've talked a lot about Amazon, but I think it's, how do we integrate eCommerce and into everything that we're doing, and that should be really exciting for the eComm pros. Stephanie: Cool. Love it. All right thanks so much for coming on the show Amy, this has been fun. Amy: Thank you so much. Appreciate you having me.
EPISODE SUMMARYWhat does marketing & insights look like at professional sports teams like the Minnesota Timberwolves (NBA)?Lessons from working at a global headquarters in SwitzerlandCareer advice for insights professionalsWhat skills are most valued in insights today? Which are difficult to recruit for?ANNA ESTLUND BACKGROUNDAnna Estlund has 15 years’ experience in consumer insights & marketing strategy, across CPG & entertainment. She has an MBA from the University of MinnesotaShe’s currently the Director of Insights, Media, and Analytics for Nestle Waters, based in Connecticut. Anna leads a team with 3 areas of expertise: Consumer Insights & Analytics, Media & Search, and Consumer Engagement.DIGGING FOR INSIGHTSGet marketing and career advice from insights leaders through the Digging for Insights podcast, hosted by a Fortune 500 corporate researcher, Stephen Griffiths. Listen to conversations with the CEO of Digsite, Coauthor of New to Big, EVP of IPSOS and Director at Nestle, just to name a few. Learn more at diggingforinsights.com
Adele Cestari, Head of Global Talent, and Diversity and Inclusion at Nestle Waters, talks about trends that must be addressed for continuity of the business and her strategies to convert aspiration to action – some of which include role modeling of shared roles at senior levels. Listen to Adele on “trends of the future no more” – they are the new reality… .
This week's episode features Matthew Lalin, founder of starpower, an entertainment marketing agency that connects brands with entertainment, sport, music, fashion, beauty talent, influencers and content.Matt launched starpower from the ground up with his long time colleague and friend Jared Weiss. By leveraging his extensive network of relationships, Matt created a trustworthy, dynamic and unique entertainment marketing agency that “flipped” the model on its head. After graduating from the University of Albany business school in 1998, Matt began his marketing career at Omnicom Group’s Steiner Sports where he rose to Executive Vice President before leaving in 2007 to launch starpower. with offices in New York and Los Angeles, starpower has global capabilities and is a trusted advisor to best in class brands and their partners in the U.S., U.K., Europe, Africa, Latin America and Asia Pacific.Matt has conceived, negotiated and executed marketing campaigns for a world class roster of brands including Colgate-Palmolive, Diageo, Novo Nordisk, Nestle Waters, Bayer and JDRF. His over 15 years of experience, unwavering loyalty to his clients and his intuitive negotiation abilities have resulted in over 200mm worth of entertainment, music and sport partnerships.Starpower is built on matthew’s passion for creating an innovative and fun agency culture which is based on loyalty, trust and a strong work ethic. Matt’s work hard, play hard philosophy drives starpower in both the boardroom and behind the scenes. This is evident by his far-reaching network which he views as friends and family at the top level of business, entertainment, music and sport.Matt was a keynote speaker at the WTA Tour conference where he discussed “monetizing your personal brand” and has also counseled Hunter College students on entertainment marketing. He is highly respected in the industry and has been widely quoted and referenced in the Wall Street Journal, Brandweek, Sports Illustrated, Sports Business Journal as well as on CNBC, CNN and ESPN.Matt is equally passionate about life outside of work. Whether he is reading with his children, Scarlett and Mason, or engaging in entrepreneurial discussions with his wife Stephanie, who is an accomplished jewelry designer and founder of Jemma Wynne, Matt is a devoted family man. He is a board member of the JLS Foundation and also has a personal affiliation with breast cancer organizations.
Incremental results get disrupted by smaller, more agile, often invisible companies. How do large businesses transform to stay ahead of the disruption? We hear a lot about digital transformation. But what does that mean? And how do you companies make changes that are transformative and not simply additive? Sid Raisoni, being the Head of Analytics at Nestle Waters, is an expert on the subject of big company digital transformation In this episode of AI: IRL, he unpacked: what transformation truly is, an analytics-focused 5 step transformation strategy, and how employees can drive transformational change.
Jon Sebastiani, the founder of Krave Jerky and Sonoma Brands, might want to invest in your company. Just make sure that you’re not chasing the latest hot trend. He’s really not into that. Sebastiani founded Sonoma Brands, a unique consumer product incubator and private equity firm, in 2015 following the sale of Krave Jerky to The Hershey Co. for $240 million. Earlier this year, Sonoma Brands launched a new $60 million fund and has in recent months deployed the capital to expand its holdings. The portfolio includes a mix of internally developed concepts, such as Smashmallow, Zupa Noma and Peckish, along with investments in high-growth brands like Guayaki, Dang Foods and, most recently, Vintage Wine Estates. In a conversation included in this episode, Sebastiani explained how Sonoma Brands eschews bleeding-edge concepts and trends in favor of opportunities to disrupt established categories through innovation and investment. “When you look at the line of products that we’ve created, including Krave, most of them aren’t highly complicated,” he said. “When you find that right sector or category and design a brand against it, it can become very obvious and generally we look at the size of the addressable market in a way to show true scalability. I don’t want to build a brand that can only live in natural/speciality [retailers].” Also, included in this episode: BevNET’s Ray Latif, Marty Caballero and Jon Landis discussed beverage-related news, trends and innovation in the convenience store channel as viewed at the recently completed 2018 NACS show. Show notes: 1:47: We’ve Got a Knack for NACS -- The hosts chat about news and new products in notable beverage categories, including coffee, bottled water, and kombucha, as seen through the lens of the 2018 NACS show, held Oct. 8-10 in Las Vegas. 14:41: Interview: Jon Sebastiani, Founder, Krave/Sonoma Brands -- In an interview recorded at Natural Products Expo East 2018, Sebastiani sat down with BevNET Managing Editor Ray Latif to discuss the business and investment strategy of Sonoma Brands, how the company’s portfolio is nurtured as a unit, how he’s promoting the Sonoma region as a hub for innovative brands and why he’s back in the wine business after vowing never to return. Brands in this episode: Forto Coffee, High Brew Coffee, Starbucks, La Colombe, Califia Farms, Coca-Cola, Far Coast Coffee, Illy Coffee, Dunkin, McCafe, SmartWater, Essentia, Core Hydration, San Pellegrino, Perrier, Topo Chico, Jarritos, Eternal Water, Qure Water, Sparkling Ice, Avitae, Water Joe, Nestle Waters, Brew Dr. Kombucha, Wonder Drink Kombucha, Koe Kombucha, GT’s Kombucha, Buchi, Peet’s, Revive Kombucha, KeVita, PepsiCo, White Castle, Impossible Foods, Krispy Kreme, Chester’s Chicken, Pixotine, Krave Jerky, Smashmallow, Zupa Noma, Jack Link’s, Oberto, Slim Jim, Chobani, Clif Bar, Peckish, Guayaki, Dang Foods, Hu Chocolate, Vintage Wine Estates
Mark McEntire, Sr. VP Operations at Transplace and Ken Rogers, National Transportation Director at Nestle Waters discuss the following questions and more in this timely and informative episode: Nestle: As you started working with Transplace around its Control Tower solution, what were some of the key capabilities you were looking for? What were some of your ... Read moreControl Tower Visibility: Delivering Value in Transportation [Video] The post Control Tower Visibility: Delivering Value in Transportation [Video] appeared first on Talking Logistics with Adrian Gonzalez.
Episode 12 features Producer Trevor Drinkwater, Co-Founder of the Bentonville Film Festival alongside Geena Davis. He is also the Founder and CEO of Inclusion Companies LLC. Mr. Drinkwater started his career with Nestle Waters nearly 30 years ago as a sales representative and became the youngest ever General Manager of the company before he turned 30 years of age. After Nestle Waters, Trevor joined Warner Bros Home Entertainment as its SVP of Sales, where he helped the company launch the highly successful DVD format. He then joined Take Two Interactive for a short stent as its COO before deciding to leave to become an Entrepreneur. Mr. Drinkwater has Executive Produced over 10 films to include the critically acclaimed film, ‘The Way’ and soon to be released, ‘The Public’. He recently founded Inclusion Companies LLC, which focuses on providing consulting and sales services for companies with strong Diversity and Inclusion initiatives. Mr. Drinkwater received his undergraduate degree at the University of Colorado, Boulder with a major in marketing and a minor in economics. He also completed the Executive Finance Program at the Wharton School of Business.
Sheryl O’Loughlin is ready for a change. It’s not that O'Loughlin, the CEO of adaptogenic beverage brand REBBL, doesn’t love her current job; since joining the company in 2015, she’s embraced the role, the company and its passionate commitment to social responsibility. Rather, she believes that a business’ ability to constantly evolve and to take a progressive approach to the times at hand can ultimately spell the difference between success or failure. In an interview included in this episode of Taste Radio, O'Loughlin noted, “it’s really a matter of us thinking about the market, or even our companies as a constant experimentation to see what works and what doesn’t work versus thinking about it as this is the decision we’ve made and we’re done.” Listen to our full-length conversation with O'Loughlin, in which she spoke about the trials and tribulations of leading fast-growing companies, the urgency of supporting equality in the workplace, why she believes that successful business relationships are built on empathy and compassion, and why entrepreneurs need to start turning their phones off. Also included in this episode: A chat with Paul Coletta, the CEO of fresh, organic food and juice company Urban Remedy, which recently added $17 million in new funding from General Mills’ business development and venturing unit, 301 INC. And in the latest edition of Elevator Talk, we heard from Martin Kabaki, the founder of innovative tea brand Kabaki Purple Tea. Show notes: 2:24: So Much Sparkle To Speak Of -- With LaCroix leading the charge, sparkling water has emerged as one of the hottest categories in the beverage industry. As a deluge of new products and brands -- from massive players like Nestle Waters and PepsiCo to regional upstarts -- come to market, the hosts discuss the various paths that companies are taking to make their mark in fizzy water. 8:25: Interview: Sheryl O'Loughlin, Plum Organics Co-Founder, REBBL CEO -- Throughout her 25-year career as an entrepreneur and executive, Sheryl O'Loughlin has been known as a passionate leader with a deep commitment to social responsibility. She led Clif Bar as its CEO for nearly 10 years spearheading growth from $100 million to $200 million in revenue and later co-founded and helmed organic baby food company Plum Organics, which reached $100 million in sales before being sold to The Campbell Soup Co. in 2013. Currently the CEO of elixir brand REBBL, O'Loughlin discussed the highs and lows of her remarkable career and approach to leadership in the challenging food and beverage space. 50:52: Interview: Paul Coletta, CEO, Urban Remedy -- What a difference three years make. When we first met Paul Coletta in 2015, the newly appointed CEO of organic food and juice company Urban Remedy was primarily focused growth through direct-to-consumer sales. The strategy was to leverage the company’s small brick-and-mortar presence to drive sales and build awareness for its e-commerce platform. Urban Remedy has since pivoted to an omnichannel strategy that embraces retail placement in natural grocery as much as it does online sales. We sat down with Coletta at the 2018 Winter Fancy Food show and discussed the company’s pivot and the reasoning behind it. 1:10:00: Elevator Talk: Martin Kabaki, Founder, Kabaki Purple Tea -- Driven by a social mission, Kabaki is an innovative brand of ready-to-drink teas made from antioxidant-laden Kenyan purple tea leaves. Founded by Martin Kabaki, the company donates 10 percent of profits to provide access to better medical care for the people of Kenya. We spoke with Martin about the launch and development of Kabaki, a finalist in New Beverage Showdown 14, in this edition of Elevator Talk. Brands in this episode: LaCroix, Purity Organic, Wave Soda, Cape May Brewing, Virtue Sparkling Energy, Phocus, Poland Spring, Polar, Bubly, Nestle Waters, Clif Bar, Plum Organic, REBBL, Urban Remedy, POM Wonderful, Jamba Juice, Pinkberry, Kabaki Purple Tea
It has been described as the ultimate marketing trick, but the allure of bottled water is something more and more people are swallowing. With global sales set to overtake those of soda, The Food Chain asks why so many of us are paying for something we could easily get for free. With prices of some bottles hundreds of times more expensive than the tap we visit a water testing lab to see if there is any difference between them. The industry claims it offers a healthier alternative to soda drinks, but opponents say it causes unnecessary environmental damage. We find out how bottled water is coming under attack in drought-stricken California, and whether the criticisms are fair. In parts of the world where safe drinking water is difficult or impossible to come by, can bottled water be a lifesaver? We have a report from Tanzania's capital, Dar es Salaam. Plus, we speak to Marco Settembri, head of Nestle Waters, one of the world's biggest water bottling firms. (Photo: A man stores bottles at a warehouse in Afghanistan. Credit: Noorullah Shirzada, Getty Images)
Connie and Tom return from a short break. They kick-off the show with coverage of current Pacific Northwest dining news and upcoming events. Then Stew Navarre from Local 360 and Bell and Whete joins the show to talk about juggling two kitchens in downtown Seattle. Cameo's from Salty's Jeremy, Queen Anne Olive Oil Gary, Kasper Donnier, and Dan at Bicks.
Connie and Tom are back... again - from Oregon and B.C. News, Calendar, Mother's Day and interviews with Donna Cafasso and Larry Graham. Dunbar Room, Sorrento Hotel, Ms. Helen's Soul Food Bistro, Tacos and Beer, San Pellegrino, Agave, Chutney's, Tacos Guaymas, Crater Lake Vodka, Dry Fly, Kaspar Donnier, Z Pizza, Little Oddfellows, Elliott Bay Cafe, knife classes, barrel fresh wine, Hellbent Brewing, Orfeo, Batch 206, Crafts in the Draft, Deiter wine classes, Alexandria Nicole, Salty's, Fireside at Port Ludlow Resort, Ponti Seafood Grill, Ray's Boathouse, Seastar.
Perrier site manager Bernard Rouger insists that there are no supply limitations as Nestle Waters’ iconic French sparkling water brand breaks the 1.1bn unit barrier in 2013.
Perrier site manager Bernard Rouger insists that there are no supply limitations as Nestle Waters’ iconic French sparkling water brand breaks the 1.1bn unit barrier in 2013.
The talk is the third of a special 2011/2012 IEM Speaker Series sponsored by Nestle Waters North America. In its 21st year, the IEM Lecture Series brings speakers from companies and organizations to the Yale School of Forestry & Environmental Studies to discuss the relationship between business and the environment. This year's lecture series, Producers, Packaging and Public Policy, explores the topic of extended producer responsibility (EPR) and packaging. Nestle Waters, an industry leader in exploring EPR issues, is the primary sponsor of this special lecture series. The goal of the lecture series is to explore the advantages and disadvantages of the application of EPR to packaging waste and municipal solid waste more generally in the U.S. For more information on our lecture series, visit http://cie.research.yale.edu/lecture-series/2011-epr-lecture-series.html
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