Podcasts about wow experience

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Best podcasts about wow experience

Latest podcast episodes about wow experience

CX TUNING HACKS
# 154 Die Amazon-Erfolgsformel: Schneller liefern, schneller wachsen!

CX TUNING HACKS

Play Episode Listen Later Feb 13, 2025 33:29


Mach dein Fulfillment so effizient wie Amazon – oder verliere den Anschluss an den Wettbewerb!In ihrer neuesten Episode „154 FULFILLMENT AMAZON“ gewährt Peggy Amelung uns einen tiefen Einblick in die faszinierende Welt der Fulfillment-Center von Amazon. Die Erfolgsgeheimnisse dieses Giganten werden aufgeschlüsselt und helfen dir, die Prinzipien auf dein eigenes Unternehmen zu übertragen. Peggy zeigt auf, wie man mit smarten Prozessen und einem radikalen Fokus auf den Kunden unvergessliche Wow-Erlebnisse schaffen kann. Bereite dich darauf vor, mit diesen acht entscheidenden Punkten deine Abläufe zu optimieren und deinen Kunden eine blitzschnelle Lieferung zu bieten.Von 0 auf Prime – So bringst du Amazon-Speed in dein Business00:00 Amazon-Fulfillment-Erfolg für Dein Business06:29 Amazon's Automatisiertes Fulfillment-System07:45 Effiziente Produktsortierung nach Umsatz13:09 Herausforderungen durch hohe Liefererwartungen14:33 Effiziente Fulfillment- und Rückgabeprozesse17:36 Bar-Raiser-Konzept und neue Skills23:37 Digitaler Bestellprozess bevorzugt26:00 Tipps für bessere Kundenerfahrungen28:36 Kundenkontakte optimieren und pflegen31:53 Amazon Leadership-Geheimnisse für EffizienzMehr zu:Customer Obsession: Verinnerliche Amazons obsessive Fokussierung auf den Kunden. Verstehe deren Erwartungen und übertreffe sie konsequent.Intelligente Automation: Implementiere automatisierte und technologiegestützte Prozesse, um Effizienz und Geschwindigkeit in der Lieferkette zu maximieren.Das Chaos-Prinzip: Ordne deine Produkte nach Nachfrage statt nach Kategorien, um schneller auf Bestellungen reagieren zu können.Amazons Bar Raiser Konzept: Setze Mitarbeiter ein, die das Niveau deines Teams anheben und die Kultur der Exzellenz fördern.Nachhaltigkeit und Effizienz: Integriere nachhaltige Praktiken in deinen Fulfillment- und Logistikprozessen, um zukunftsfähig und umweltbewusst zu handeln. „Eine richtig gute Wow-Experience bei dem Kunden oder Kundin abzuliefern, brauchst du ein perfektes Fulfillment.“ Dieser Hack erinnert uns an die essenzielle Verbindung zwischen effizientem Fulfillment und der Schaffung herausragender Kundenerlebnisse.Am Ende des Podcasts enthüllt Peggy, wie auch du deine Fulfillment-Prozesse so anpassen kannst, dass sie nicht nur funktionieren, sondern begeistern – steigere dein Niveau und werde zum Benchmark in deiner Branche.Wolltest du schon immer wissen, wie Amazon es schafft, Bestellungen am gleichen Tag zu liefern und was du davon für dich ableiten kannst? Peggy wird in der nächsten Episode noch tiefer in die Leadership-Geheimnisse von Amazon eintauchen. Bleib dran und tune dich ein, um herauszufinden, welche transformative Wirkung Amazons Praktiken auf dein Unternehmen haben können – hör jetzt rein in die Episode und verpasse nicht die entscheidenden Insights für deinen Erfolg!Stay tuned for your customers!

InteliChek Presents: The Multi-Point Inspection Podcast
Ep.44UNCUT: How Robinson Toyota WOWs Its Customers w/Ronnie Patterson

InteliChek Presents: The Multi-Point Inspection Podcast

Play Episode Listen Later Oct 29, 2024 50:09


Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   Summary In this conversation, Ronnie Patterson, the Fixed Operations Director at Robinson Toyota, shares his unique journey into the automotive industry, detailing his transition from retail to automotive sales and eventually to service management. He discusses the growth of Robinson Toyota, the importance of company culture, and the strategies implemented to enhance customer experience through a 'wow' factor. Patterson emphasizes the significance of hiring the right people and maintaining a positive work environment, which contributes to the dealership's success and customer satisfaction. In this conversation, Ronnie Patterson discusses the implementation of video multipoint inspections in the automotive service industry, emphasizing the importance of continuous improvement and innovative customer recovery strategies. He highlights the impact of technology, particularly video MPI, on building customer trust and satisfaction. Patterson also shares insights on measuring success through customer feedback and the significance of creating a 'WOW' experience for clients.   Takeaways   Ronnie Patterson transitioned from retail to automotive sales. Robinson Toyota has grown significantly since its early days. Company culture is crucial for employee retention and customer satisfaction. The 'wow' factor in customer service sets Robinson Toyota apart. Hiring for personality is key to maintaining a positive work environment. Long-term employees contribute to a stable and knowledgeable team. Customer feedback is essential for continuous improvement. Innovative service practices enhance customer engagement. Maintaining a clean and welcoming environment is important. Community involvement and legacy are integral to the dealership's identity. Video multipoint inspections can significantly enhance customer trust. Continuous improvement is essential for long-term success. Offering gift cards can be a more effective recovery strategy than free services. Video MPI allows customers to see the condition of their vehicle firsthand. Texting has become a preferred communication method for customers. In-lane alignment checkers can prevent costly tire replacements. Customer satisfaction scores are a key indicator of service quality. The WOW experience is a mindset that can transform customer interactions. Technological advancements are crucial in modern customer service. Building a culture of improvement can lead to greater profitability.   Sound Bites "It's been a great time and a lot of fun." "If you surround yourself with good people, you look really good." "We need to figure a way to bottle it and sell it." "We're going to make everybody more money." "There is no best, only better." "I hope our worst day is better than anybody else's best day."   Music Reveille-Crack O Dawn SPARKZ-Flavor Cast Of Characters-Tarantino Desert Dive-Humid Blues Desert Dive-Better Sweater This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit.  Find out more at: https://visperio.com/

InteliChek Presents: The Multi-Point Inspection Podcast
Ep.44 How Robinson Toyota WOWs Its Customers w/Ronnie Patterson

InteliChek Presents: The Multi-Point Inspection Podcast

Play Episode Listen Later Oct 29, 2024 30:30


Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series!   InteliShare  contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget.   Summary In this conversation, Ronnie Patterson, the Fixed Operations Director at Robinson Toyota, shares his unique journey into the automotive industry, detailing his transition from retail to automotive sales and eventually to service management. He discusses the growth of Robinson Toyota, the importance of company culture, and the strategies implemented to enhance customer experience through a 'wow' factor. Patterson emphasizes the significance of hiring the right people and maintaining a positive work environment, which contributes to the dealership's success and customer satisfaction. In this conversation, Ronnie Patterson discusses the implementation of video multipoint inspections in the automotive service industry, emphasizing the importance of continuous improvement and innovative customer recovery strategies. He highlights the impact of technology, particularly video MPI, on building customer trust and satisfaction. Patterson also shares insights on measuring success through customer feedback and the significance of creating a 'WOW' experience for clients.   Takeaways   Ronnie Patterson transitioned from retail to automotive sales. Robinson Toyota has grown significantly since its early days. Company culture is crucial for employee retention and customer satisfaction. The 'wow' factor in customer service sets Robinson Toyota apart. Hiring for personality is key to maintaining a positive work environment. Long-term employees contribute to a stable and knowledgeable team. Customer feedback is essential for continuous improvement. Innovative service practices enhance customer engagement. Maintaining a clean and welcoming environment is important. Community involvement and legacy are integral to the dealership's identity. Video multipoint inspections can significantly enhance customer trust. Continuous improvement is essential for long-term success. Offering gift cards can be a more effective recovery strategy than free services. Video MPI allows customers to see the condition of their vehicle firsthand. Texting has become a preferred communication method for customers. In-lane alignment checkers can prevent costly tire replacements. Customer satisfaction scores are a key indicator of service quality. The WOW experience is a mindset that can transform customer interactions. Technological advancements are crucial in modern customer service. Building a culture of improvement can lead to greater profitability.   Sound Bites "It's been a great time and a lot of fun." "If you surround yourself with good people, you look really good." "We need to figure a way to bottle it and sell it." "We're going to make everybody more money." "There is no best, only better." "I hope our worst day is better than anybody else's best day."   Music Reveille-Crack O Dawn SPARKZ-Flavor Cast Of Characters-Tarantino Desert Dive-Humid Blues Desert Dive-Better Sweater This episode is possible with the help of VISPERIO Performance, which provides tailored solutions to ignite Automotive Dealership Fixed Operations Performance & Profit.  Find out more at: https://visperio.com/

Referrals Done Right
#32 - Building Through Community w/ James Bild (Part 2/2)

Referrals Done Right

Play Episode Listen Later Jul 22, 2024 25:15


This episode of Referrals Done Right is the second half of a two part conversation between Scott and James Bild.---Episode Markers:(0:00) - Show Intro(1:30) - Cloning Our Best Customers(2:50) - Are You Worthy of a Referral?(5:30) - Get Specific(6:35) - Building Your Perfect Customer Avatar(7:45) - Creating a Wow Experience & Gaining Trust(10:15) - Incentivizing Referrals For Team(11:30) - Social Media Approach(13:45) - Importance of Continuity in Everything You Do(14:30) - Hire to Your Weaknesses(16:30) - Be Who You Are(17:00) - We Are the Media & Sharing Community News(18:50) - Frequency & Strategy(20:55) - Memorable Success Story(22:15) - Social in Recruiting Top Talent---Scott Grates Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.com/Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.com/Scott Grates Website - https://www.scottgrates.com/Love Living Local  - https://www.instagram.com/lovelivinglocal315/Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgrates/James Bild Links:FB - https://www.facebook.com/jamesbildstatefarm---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.

Crying In My Cheesecake
WoW Experience Feb 2024

Crying In My Cheesecake

Play Episode Listen Later Mar 20, 2024 33:34 Transcription Available


In this podcast episode, Danielle provides insights into the Wilderness of Wellness, a community where members engage in group calls to learn about various health and wellness concepts. The focus is on addressing all-or-nothing thinking, a mindset that often leads to guilt, shame, and isolation. The episode explores the destructive nature of shame and the importance of connection in overcoming it. The host emphasizes the need for a mindset shift towards consistency, radical responsibility, and mindfulness. Practical tips, such as rewarding non-food-related achievements, tracking consistency, and staying in one's lane, are discussed to break the all-or-nothing cycle.Wilderness of Wellness Waitlist: https://cryinginmycheesecake.ck.page/d5b8b00b6eEmail Danielle: hello@cryinginmycheesecake.comNew Patient Package https://l.bttr.to/Pc6aRFREE First Steps Clinic: https://cryinginmycheesecake.com/firststepsclinic/Grab Danielle's Activated Essentials: https://cart.lifevantage.com/US/shoppingcart/share/2cbb8705-cfad-4083-b853-451db92d23dbFollow me on Instagram: https://www.instagram.com/cryinginmycheesecake/

Grow Your Law Firm
Fostering a Wow Experience and Generating Referrals with Andrea Belk Olson

Grow Your Law Firm

Play Episode Listen Later Feb 23, 2024 33:53


Welcome to episode 215 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Andrea Belk Olson, a distinguished professional in customer experience improvement and founder of Pragmatic, a company committed to enhancing customer experience across various businesses. She shares her expertise through her Customer Mission podcast, Harvard Business Review, and other platforms. Olson's perspective on improving customer experience is shaped by her belief in the universality of a great customer experience, regardless of the industry.   Trained as a behavioral scientist, differentiation strategist, and customer-centricity expert, she teaches executives the art and science of strategic differentiation through understanding customer and organizational behavior. Andrea is the author of What to Ask: How to Learn What Customers Need but Don't Tell You and an ongoing contributor to multiple major publications, including Harvard Business Review, Entrepreneur Magazine, INC., Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). She is also literally a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for the Tippie College of Business Startup Incubator.   What you'll learn about in this episode: Direct Interaction is Essential for Understanding Customer Needs: Engaging in conversations beyond generic surveys Gaining insights into client frustrations, fears, and expectations   Improving Customer Experience in the Legal Industry Requires Innovation: Addressing slow processes and communication gaps Utilizing tools, communication, and technology for better client satisfaction   A Client-Centric Culture is Crucial for a Positive Customer Experience: Importance of employee behavior and conversations in shaping customer perception The organization must prioritize client needs and experiences   Overcoming Fear of Direct Customer Engagement is Necessary: The challenge of moving beyond generic feedback mechanisms The importance of true understanding through direct dialogue   Measuring Client Satisfaction Goes Beyond High-Level Metrics: The limitations of scorecard metrics in providing actionable insights The focus on specific aspects of client experience for real improvements     Resources:  https://www.andreabelkolson.com/ https://www.pragmadik.com/   Social Media: https://twitter.com/Pragmadik https://www.linkedin.com/in/olsonandrea1/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Turnover Cleaning Tips
The Importance of Checking Out On Time

Turnover Cleaning Tips

Play Episode Listen Later Feb 5, 2024 6:58


Cleanfluencer Angela Brown interviews Michael LeClerc from Skyrun Properties about the importance of checking out on time and the intricacies of cleaning vacation rentals, Airbnbs, and short-term rentals. They discuss the essential role cleaners play in running a successful property management business. Important subjects such as respecting checkout times to ensure smooth operations and avoiding last-minute clean-ups are also covered. Michael emphasizes the importance of valuing and respecting the efforts of housekeepers, who are instrumental to the success of the business. *** CHECKING OUT ON TIME CHAPTERS *** 00:00:00 Introduction and Guest Introduction 00:00:55 Challenges of Cleaning for Airbnb 00:02:38 The Importance of Checkout Times 00:03:47 The Impact on Cleaning Companies 00:05:12 The Value of Housekeepers 00:06:02 Conclusion and Contact Information  *** RESOURCES *** Kitchen Towels 6 Pack - https://amzn.to/43ETrHT Bounty Quick Size Paper Towels - https://amzn.to/3PbojLw Sponge Holder for Kitchen Sink - https://amzn.to/3p4RTYA Non-Scratch Blue Scrub Sponges - https://amzn.to/3qyU7Qf How to Start a Successful Airbnb Business - https://amzn.to/4440OIN Sales Closing Affirmations for Property Sellers - https://youtu.be/fjsEjwfw9o8 * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. *** CONNECT WITH ANGELA ON SOCIAL MEDIA ***  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://www.Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Reddit: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@askangelabrown Store: https://www.amazon.com/shop/AngelaBrown URL: https://AngelaBrown.com CONNECT WITH TURNOVER CLEANING TIPS ON SOCIAL *** YouTube - https://www.youtube.com/@TurnoverCleaningTips Facebook Group: https://www.facebook.com/groups/VRBO.Airbnb.Cleaning Facebook Page: https://www.facebook.com/VRBOAirbnbCleaning Twitter: https://www.Twitter.com/TurnoverTips Pinterest: https://www.pinterest.com/TurnoverCleaningTips/ NEED MORE HELP? ------------------- VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  VRBO Cleaning Support Group - https://svy.tips/FBGroup-Airbnb SPONSORSHIPS & BRANDS ------------------- We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the Airbnb, Vacation Rental, Short-Term Rental or House Hacking space here's how to work with us -https://savvycleaner.com/brand-deals *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the Airbnb, VRBO, or STR market here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: PJ Barnes Show Producer: Jenifer V. Holland

Your Next Best Step: Helping Small Business owners build a plan for a brighter future
Struggling to Impress Your Customers? How to Create a Wow Experience in 2024!

Your Next Best Step: Helping Small Business owners build a plan for a brighter future

Play Episode Listen Later Jan 9, 2024 36:46


Have you ever wondered what truly sets successful businesses apart in the eyes of their customers? Well, the heart of business success is your customer experience.   In this episode, Theresa offers a unique perspective on how to create memorable experiences that not only resonate with customers but also align seamlessly with your company's core values.   In a world where consumer behavior is constantly evolving, Theresa sheds light on the shifts anticipated for 2024, emphasizing the growing importance of authenticity and the concept of a 'third place'—a welcoming space beyond home and work where customers can feel a sense of belonging.   Key highlights from the episode include: Strategies for internal team alignment to ensure every member is a custodian of the customer experience.  Insights into the psychological drivers of customer behavior and the significance of genuine feedback.  Tune in to this episode of "The C-Suite Mentor" to transform your approach to customer experience and take your business to new heights of customer satisfaction and loyalty.   READY TO DRIVE REVENUE GROWTH THIS COMING YEAR? DOWNLOAD YOUR FREE GUIDE:  https://theresacantley.lpages.co/opt-in-7-keys-to-revenue-pdf/   ARE YOU READY TO BECOME A CONFIDENT VISIONARY LEADER AND STEP INTO THE ROLE OF CEO IN YOUR BUSINESS?   Book a Virtual Coffee Call with Theresa to identify the biggest opportunities RIGHT NOW in your business: https://bit.ly/coffeecallpodcast      Stay connected with Theresa:        Website: https://www.theresacantley.com/        Instagram: https://www.instagram.com/theresacantley/     LinkedIn: https://www.linkedin.com/in/theresacantley/   

Ojai: Talk of the Town
Daren Thomas Magee: The Real Fun Wow Experience

Ojai: Talk of the Town

Play Episode Listen Later Nov 18, 2023 59:58


A well-known artist and illustrator, Darren brings his distinctive pen to many recognizable places around Ojai for his hundreds of thousands of followers. Darren talks about growing up on the frozen tundra of Buffalo, New York and how he lucked into a graphic design course in high school that gave him the idea he could create a career for himself doing what he'd be doing anyway — drawing. We re-release this wide-ranging and fascinating talk with this enigmatic artist who has left his Ojai-inflected distinctive stamp all around the world. We talk about plant medicine, public schools, Buffalo's surprisingly vibrant arts scene and much, much more. We did not talk about Plains Indians and their kinship with the millions of bison that once roamed through our country, flint-knapping or counting coup. This is a re-release of an episode from 2021. Check out Darren's prolific and talented art on IG @RealFunWow or the cover of the OQ he drew in Spring 2021 on Issuu.com.

Stories With Traction
The Power of In-Person Meetings

Stories With Traction

Play Episode Play 60 sec Highlight Listen Later Nov 10, 2023 28:37


SHOW NOTES:SUMMARY: In this episode, Carol Kavanaugh-Arrington and Matt Zaun discuss how in-person meetings spur on innovation and creativity for organizations.CAROL KAVANAUGH-ARRINGTON BIO: Carol is the Director of Group Sales for Outside DMC.She became an event producer in 1986 when she moved from Buffalo, NY (Go Bills!) to Hilton Head Island.For over 25 years, Carol owned and operated Click Event Production, where she focused on fundraising events. Her acclaimed work was highlighted with many Celebrity and televised events.  She proudly was part of raising more than $9.5 million for children's charities local and international nonprofit groups.Ten years ago, she joined Outside Brands to manage their DMC division and successfully resurrected the business post-pandemic.For more info, check out Outside DMC or Carol's LinkedIn.PODCAST EPISODE MENTIONED: What Business Leaders Can Learn From FootballMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun HERE. 

The Dental Marketer
474: The Wow Experience: How Can You Exceed Patient Expectations in Your Practice? | Dr. Michael Sonick

The Dental Marketer

Play Episode Listen Later Oct 26, 2023


Are you looking to hit the ground running with powerful ground marketing strategies? Our ground marketing course offers a range of actionable steps utilizing local restaurants, gyms, corporate locations, and small businesses in your area! With step-by-step scripts, foolproof plans, and real-time video demonstrations, you'll master the art of effectively engaging with your local community to attract new patients effortlessly. Click this link to join the community! https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍‍Guest: Michael SonickBusiness Name: Michael SonickCheck out Michael's Media:Website: https://www.michaelsonick.com/Michael's Book - Treating People Not Patients: https://a.co/d/gsHKkx3Email: mike@sonickdmd.comPhone: 203-209-7029Free Course Preview: https://www.michaelsonick.com/freepreview‍‍Other Mentions and Links:Dennis tarnowChristian CoachmanPeter DiamandisBroadway TheaterMonopolyUnreasonable Hospitality - Will GuidaraDanny Meyer Shake ShackEleven Madison ParkGramercy TavernUnion Square CafeZagat ModelAdam GrantThe Wizard of OzBlink - Malcolm GladwellHarvard UniversityInvisalignDavid GarberFrank Spear‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:How can you really wow patients, going above and beyond their expectations?What are the keys to hiring, including personality, effective roles, and must-haves?What is the first, and most important step to bringing on effective team members?The 5 core values of Dr. Sonick's practice, and how he implements them.Human to human interaction is irreplaceable when it comes to connecting with patients.The secret sauce Dr. Sonick takes from the restaurant industry to apply to his practice.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael Arias: all right, it's time to talk with our featured guest, Dr. Michael Sonic. Michael, how's it going? Michael Sonick: It's going great. Thank you for having me on the show, Michael. Michael Arias: Yeah, definitely. Definitely. I appreciate you coming on. If you don't mind me asking right now, tell us a little bit about your past, your present.How did you get to where you are today? Michael Sonick: Well, I'm a perinatalist. I've been private practice since 1985 and I graduated dental school in 1979. So I'm probably than most of your audience. And I've had a true passion for, you know, working with my hands and also customer service. And so over the course of my 35, 40 years of building a practice, One of the things that resonated with me was really developing great connections with my patients.And my background was in the, not only the furniture business and woodworking, I was a lifeguard, but I also played cocktail piano. I did a lot of work in the restaurant business. So I waited on tables. I was a bartender. I was a busboy. Um, I even was a chef in the kitchen. So in college, every, every summer I would have a job, you know, when I wasn't lifeguarding, I moved over to hospitality. And that was a lot of fun. I met a lot of people and I realized the importance of connecting with, you know, my customers who are people in the restaurant. So for years, I always thought about the importance of really serving, people and we do that as dentists and also serving people in the restaurant business.So there were a lot of parallels between the restaurant business and my office. So when I first opened up my practice, I opened up in 1985 and for whatever reason I was sort of entrepreneurial. I didn't know it at the time, but I just decided I just wanted to work for myself. And, you know, today we have a lot of different choices.You can work for somebody else. You can work for a large corporation. You can open up your own practice. I still think there's a real strong need for people to be in their own practices and to connect with other human beings. But you're going to connect with other human beings, even if you're in a large corporation, or if you're working for somebody.That is critical. So in dental school. I did okay, you know, I liked it, but when I became a periodontist, you know, I was a general dentist for a few years, and then I went to my residency program, became a periodontist, and then I really just really enjoyed it, and I'd pull all nighters, and even though there weren't any grades, and it was a pass fail, I just really, really got into it, and I spent a lot of time the first 15 20 years of my, my, my career.Building my craft. And I think that's essential. You have to be really good at what you do. Most patients don't really know if you graduated first or last, or if you did a good crown prep or a bad ground prep, or you're good at dentures or extracting teeth, but what do they know? They know that you didn't hurt them.They know what your fees are and they know what the experience was like. Unless it's a front tooth, they're really not going to understand, the quality of your work. So. I still think it's real important to do great quality work, because it puts you in a niche, a top. So that's what I did. My first part of my career, I just studied, and I went to a lot of courses, and I spent a lot of time teaching, and I've been teaching for 40 years clinically.But I also realize it's real important to be able to connect with the people that you serve. And you have to do it by building a strong team. And that's by hiring the right people. And that's a whole different, you know, that's a whole different thing. How do you hire, how do you get the right people?How do you develop a culture? So there's a number of things that I believe you have to do to be a really successful dentist. One, you have to be great at your craft. Two, you have to have a nice looking office. It has to be clean. It has to be neat. You have to be clean and neat. And three, I can't say it's most importantly, but it's really important.And it's something that's not taught in dental schools. You have to have the ability to be able to give great superior customer service. Now, when I say customer service, it's not the stuff that's expected. It's the stuff that's not expected. It's the unexpected. It's going above and beyond. And, you know, Mike, I'm sure you remember those four or five great meals you had in restaurants or somewhere it could have been in someone's house.And you, if I asked you what was a great meal, you probably could think like, well, it's this meal. And what happened during that meal was the food was good, but there's also something very special that meal. Maybe it was the type of wine they opened. Maybe it was the way they. Gave you special attention.Maybe you didn't tell them that it was, you know, your friend's birthday. And then they came over with it and they did an over the top, you know, thing for them. Those are the things that, that we really remember. And I try to do that for my patients on every visit. We called it in our office, giving them the wow experience.Michael Arias: I really like how you pointed out these four things. You got to be great at your craft, nice looking office, ability to give great customer service. And I remember not that long ago, I read this book called Unreasonable Hospitality.And it provides... By William Godera. Michael Sonick: Yes, uh huh. Yeah, yeah, yeah, yeah. It's a classic. Michael Arias: Love that book. And I like how he said, service is black and white, but hospitality is color. Right. And so it is what you said, like you got to go above and beyond. So how do we do that in a practice? Because I know you're kind of a master at this.You wrote a book called Treating People, Not Patients. And so you dive deeper into this topic on just hospitality or what is that about? Michael Sonick: Yeah, that's a good question. Well, Will Guderia's mentor was Danny Meyer. I don't know if you know who that is. Danny Meyer. People know Danny Meyer because of Shake Shack, but Will Guderia, his restaurant, 11 Madison Park, was top restaurant in the world one year, voted.it's one of the best restaurants in Manhattan. Well, that was Danny restaurant, and Will Guderia bought that restaurant from him. Danny Meyer started Gramercy Tavern. And he started a union square cafe and he hunted 11 Madison park. He has about 50 restaurants in Manhattan, but he got put on the map financially because he started Shake Shack.And that's a, that's a whole nother story. that's what made him very wealthy, but he, he brought what we call hospitality to the restaurants. And we'll get there ran with that because, you know, he was a mentee of Danny Meyer and took it to the top. And in his book, he talks about the things that they do.They actually have somebody on staff there that's just there. I think it calls the director of customer experiences. Yeah, yeah, yeah, yeah. Great experiences there, buddy. He gives them those, those unique experiences. And in his book, he talks about. these like four people there. I think they were from Iowa and it was their last meal in Manhattan.And they're about to go back to Iowa. And he goes, what restaurants were you here? And I talked about it and, you know, a bunch of food. He used to talk about the same thing. And he probably a foodie if he read that book he says, well, what was your best experience? They go, we had a lot of good ones.He goes, anything you missed? He goes, yes. We never had a New York city hot dog. And so we'll get the era who's, you know, owns the restaurant. He goes outside in his suit in the middle of the day and he gets a couple of hot dogs in the street. brings to the kitchen and he asked them to cut them up.He says to serve and they play them with mustard and relish and, you know, some sauerkraut. And it comes out, of course, the chef didn't want to do that, you know, being a, chef in a, in a top restaurant, but he wanted to do it to give them that experience. Now, whatever kind of food they had, I think they had duck that night.It didn't really matter. They're going to be talking about the hot dog and the hot dog has nothing about food. So how do you do that? And in my book, I have 10 different chapters. I also have a series of videos that you can purchase that are specifically there to train the staff and there are different techniques you need.You need to be able be nice. It's basically four words, be nice to people. And when you have somebody in your chair. Or in your office, or in your waiting room, you know, are you nice to them? And how does your practice look to them? So the model of my practice is actually based on the restaurants, but it's called the Zagat model.Now, Zagat was a restaurant review book that was published by Tim and Nina Zagat out of Yale. It's no longer on the market. It was bought by Google, but they rated restaurants based upon three things, food, service, and decor. So I'm going to make an assumption that every dentist out there knows what they need to do to do good dentistry.So we don't serve food, we serve dentistry. But we still have to have good decor, and we still have to have good service in our practice. So how do you do the decor? Well, there's a whole series of checklists that we have, and we have a checklist for everything that we do in our practice. We have a checklist for the human being in our practice.Is your hair combed? Are you clean? Is your uniform pressed? Do you have a nice smile? Are your fingernails clean? you wear nice shoes? We have something in our office called the white sneakers. So in our practice, everybody wears white sneakers, and they're clean, and I buy them for everybody. And if they're not clean, they go out and buy a new pair, and they're had permission to do that.So when people join our practice, we tell them what our team is about, what our culture is about. And as one of one of the most important things in the dental practice is to be neat and clean because people are afraid of a couple of things in the office. They're afraid of pain. They're afraid of how much it's going to cost.afraid of the unknown, but they're also afraid of diseases and germs and cleanliness over the top clean office. You're going to stand out. Very few offices are like that. So we do a check and we go through it. We go through everything in the office and I do sort of, I'm sort of very picky when it comes to cleanliness and having everything run very smoothly.So I'll do little things like I'll unscrew a light bulb. I'll see how long it's going to take for somebody to realize that the light bulb is unscrewed. And I say, hey, how come nobody saw that light go? We used to have telephones with the cords that used to be raveled. I used to, if I saw a raveled phone cord, I said unravel it.And then when I unravel it, I'd unplug the phone and take the cord out. So people would answer the phone and there'd be nothing there because the cord would be unraveled. They go, Oh, Dr. Sonic was there doing that again. Sometimes I'll leave a piece of trash on the front lawn. I go, didn't anybody see that?and I do sort of games like, you know, with that, with, with the people want to practice. I say, bring it up, bring it up, bring it up. So I think to do that, you have to just make a decision early on. Are you going to be an excellent practitioner? Are you going to be someone who really wants to give great service to your patient?Do you realize that's important? Because I'm telling you it is. It makes such a difference with your patients if you are present for them. And I have a lot of different strategies for that. Cleanliness is one. Another one is giving everybody. On every visit, a phone call after their first visit there, whether it's surgery or not surgery from the team.And the next day, I will call a patient. So, a patient gets two phone calls from our office. Not many people get that from their dentists or their doctors. Another thing that I do that's really important and that I've recommended to every dentist, but nobody does it, is the patient letter. every first visit, Michael, if you came to see me as a new patient, let's say you had, you come in and you look like you have nice teeth, you have no disease or anything.Michael, it's a pleasure seeing you today. Today we did a diagnosis on you and a comprehensive examination. The good news is you have no periodontal disease, you have no decay. You don't grind your teeth. You don't need a bite guard. Okay. And, um, I'm very happy to say that if you get your teeth cleaned every four to six months and just brush and floss, you'll probably not need any dentistry for the rest of your life.Pleasure having you here. If you have any questions, feel free to call me on my cell phone, 203 209 7029, or email me at my private email, mikeatsonicdmd. com. Who gets that from their dentist or their doctor? Now, if you had a severe problem, you'd get a more detailed letter. And then I would say to you, go home, read this, discuss it with your, you know, loved one, or your friend, or maybe you know somebody else who's a dentist.Read it, and if you're not sure about whether you want to go through a treatment, come on back with your, you know, husband, your wife, your mother, whatever, your son, daughter, and let's have a consultation, we'll talk again, and share that letter. So what I do is a very specific strategies as I give information and I make it very easy for patients to communicate with me now.A lot of doctors. Now, I work with a lot of positions. It's really hard to communicate with positions. They want to communicate with faxes. They do not give you your personal email. You never get their cell phone. So if I'm going to meet somebody new, Michael, if you were a new person I'm working with, doctor Michael, what's your cell phone, what's your personal email.I get that all the time. And I have a database and I have a huge database so that I can call you directly when I want to communicate, as opposed to, I haven't heard back from him. I haven't heard back. So I'm very proactive about getting things done. I think my skill is I'm well known as a good surgeon, someone who does a lot of implants, et cetera, but my real skill is good communication.being very clear and direct with my patients. No ambiguity. You know, I don't know if you know about Adam Grant. I'm sure you've read his work as well, a psychologist from the University of Pennsylvania. He says what people find more and more challenging is not getting negative information or positive.It's that one in between. It's the ambiguity. When someone is ambiguous, It's confusing. And you've probably been with people, I mean, a lot of people do this. they don't do it advertently, but they may do it, you know, because it's just their habit. They use confusion to control you because they don't want to make a decision.So they'll start to say, you know, well, I could do this, this way. And you're talking with a patient, it's like, are you going to go through treatment or you're not going to go through treatment? What's the deal? So I find out, I go, you know, seem a little confused. I go, what is it? Is it the money? Are you fear of going through it?Have you had bad experiences? Do you not think you're worth it? Do you want to give the money to your children? Or do you have to pay for something else? Or do you just not trust me because you don't think I'm competent at what I'm doing? Here's what I can do. And I give patients all the information that I can.And I have, I can give it to him many ways. I can talk to him like I'm talking to you. I can write down the pictures. I can open up my website. This is another topic we can talk about. We should have over 1200 pages of content on my website. So they can go there. I've written six books, four of them picture books that are self published in the office.So this is a gum graph before, this is after. And we can all do this. We can just take a picture and do that. So I show them my work so they can say, this is my stuff. So you can look at it. Very few doctors will show you that. I don't know what that's like. Oh, you don't know what a bone wrap looks like?Here, here's a PowerPoint presentation. This is a flap reflector. This is the bone. This is the graft. This is what it looks like six months later. I will show them. I'll take away the mystery. I always say to patients, it's sort of like you're in the Wizard of Oz, and I'm the wizard, very omniscient, have all these powers, I'm behind a curtain.Here's what I'm going to do. I'm going to take back the curtain, I'm going to bring you into my world. I'm going to take you backstage. And I love going backstage in operations, but I'm going to take you to my backstage. And I'm going to show you what I actually do. And a lot of doctors are afraid to show the patients what they do.And then it becomes ambiguous because they don't trust you. And what's the most important thing you want to bring to a dentist or doctor or anybody that has a responsibility? You want to be able to trust them because you want to be able to feel love. cared for, nurtured. It's almost a spiritual experience when you're having that kind of a relationship.It's not an I it relationship where like you're an object and I'm just giving you a coin like I'm going to a toll. It's a really intimate relationship. and I try to break down those barriers. Now, I look, I've been practicing a long time. I couldn't do this when I was 30. I had developed confidence I was very arrogant as a young dentist, because you know, I was good.I was good. You know, I was good. I was good in my residency program. I had no experience, but I thought I was good. I thought I was smart. I thought it was cool. it was all basically a front because I was insecure. I realized I didn't know anything. I've been practicing one year. How do I talk to a patient with confidence?It's very hard to do that. what do you do as a young person? If you don't know how to, if you don't do that, you tell the patient what you can do. You tell the patients what you do know. You tell the patients what your experiences is. And you give them that great experience, you know, in that area. there are a lot of little hints that I can give you to do that.You know, from the simplest ones, to writing a letter, to cleanliness, to calling the patients, to developing a team. Now, developing a team is a very difficult thing to do. Most dentists say, Oh, I love the dentistry. I just hate my staff. Well, that's a problem. Okay, you want to be able to love your staff and you want your staff to support you.I get a lot of compliments on my staff. Most, actually, most people leave the dental practice not because of the quality of the dentist, but because of their relationship with the staff. before I even meet a patient, you know this 'cause, because this is what you do for a living before a doctor, before a patient even meets me.They probably have 15 to 20 different touchstones with our practice before the referral. The phone call, the website, the location, the outside of the building, the parking lot, what is the door squeak or not when you walk in, when it confirmed properly, did they say, or do you say hello? Hey, Michael, welcome or say, what's your name?they know it's at 11 o'clock. We've got one patient coming in. Might as well greet them by their name. How are you doing? The nurse meets them, they go in there. By the time I walk into that room, I got to really be bad to blow it, because they've already been sold. They've been sold because they've been treated well up until that point.And it's like, all of a sudden I walk in, it's like I'm a movie star walking into that room. Because they say, oh, a doctor's here. Yeah, but they've been treated well up until that point. And they often say, you know, well, Danielle or Amelia treat us really well. Whatever they say to do, we'll do, because our team is really what supports us and lifts us up.Michael Arias: Gotcha. And I feel Can you give us a little bit more insight on like how we can build the perfect team? I feel like there's a lot of people who feel like they get B players and they turn into C They get A players and then the B players are bringing them down kind of thing Michael Sonick: it really started, it starts with the, with the leader of your organization when dentistry, how do we become dentists?Well, you got to get good grades in school. It has nothing to do with clinical skills or building a team or being nice to people, right? it means you're good at multiple choice tests. I always say to some of my friends, you know, that are really smart.But they're not successful. I said, you know, the problem is you're too smart. you always the expression, the, uh, the A students work for the C students, you know, so it's a different skill set to build a team and it's, I have a whole chapter on hiring and how do you build a team?And we build it. First of all, you got to know what you want. And I think before you build a team, you got to figure out who you are and that sort of starts with developing a mission statement or a statement of purpose or whatever you want to call it. It starts like, well, what is it? What does your practice want to look like?does your practice want to look like someone who's just making money that just does high quality dentistry? Or does it want to look like someone who really. helps other people. So we developed our mission statement decades ago, and it's really, we've dumbed it down now. It's not really dumbed down, it's simplified.And it's really to improve the quality of patients lives. So when I hire people, I want people to be able to be similar to my mission. I want them to be able to help people. Now, I can't really train people to be nice. You know, I hire nice people. So that's, that's what I would hire you. You seem like a nice guy.No, you're, you're smiling. You're good. You connect with people. So you'd be great. You know, I would probably hire you based upon this, this podcast right now. you can really get, you know, Malcolm Gladwell, I'm sure you know, he talks about a blink, you know, it's like immediately you sort of know. So we develop our core values and I think every practice should look at their mission and their core values.And that's, that's a lot of self work and our core values are involved being servant hearted. So I want people to be servant hearted. I want them to be able to treat Patients. Well, I want them to have very high integrity. I want to be health oriented, and I want them to be teammates. I want them to be educational.So those are our five core values. So the most important ones, okay, are having integrity. That's, that's a, that's a non negotiable in our office. You know, if you don't have integrity, if you lie, if you steal, et cetera, that doesn't work. Um, and you have to be serving hearted. You have to want to serve the people.So everybody in my practice, I have 25 people in my practice. Everybody is there to serve. Okay, that's what we're there and also they should be good teammates. So we want to get along when you have 24, 25 people in the office, small office. It's not always easy, but we always talk about it. We talk about that and we're very transparent.No ambiguity, like I talked about earlier. So we're transparent and that there's a problem. we're going to bring it up and we can say, Hey, what's the problem here? Not make it personal, but talk about what the problem is. So once I find who I want, then we craft an ad and we, we interview people, but before we interview them, we get their resume, and you can tell a lot from resume, We get them to fill out a, um, employment application, you know, some basic information, but what's really important is we do something called a culture index. And not a lot of people know about this, but I do this on almost everybody in my life. What a culture index is, is, is a way that we can, I can look at somebody's personality and I look at them for seven different characteristics.Are they autonomous? Are they going to work on their own? Are they going to follow orders? Are they very social? Or are they very, are they not social? Are they very detail oriented? Something very important for dental assistant or they're not detail oriented. Do they have a sense of urgency or if they're really laid back and they'll just move at a slower pace.So those are the four major ones, but then it's like, how logical are they? I want people who are logical. Do they, are they creative? And do they have higher or lower energy? So I look at that and I'll tell you something. If I look, there's seven dots and I can look at these seven dots and I look at probably, probably look at 15 resumes and culture and disease a week.I can look at them and within about literally seven or eight seconds, I know what that person's like. Okay. I can, I don't know their integrity. I don't know if they're smart, but I know what kind of worker they're going to be. If they have the wrong culture index, they're not getting hired. And every time I don't follow the culture index, I hire the wrong person.Okay. I always try to fire it. So the culture index, the resume and the, um, appointment application. If I like the culture index and their resume, which is about one out of every 25, then they get a FaceTime interview with one of my office managers. If they like them after the FaceTime interview, they bring them in and then we do the blink and I look at them and within about three or four seconds, I know if they're a pretty good fit or not, if they know nothing about my practice, you know, if they haven't read the website, they're probably not very good.They're not curious, and they're probably not the right fit. If they don't stand up and look me in the eye and shake my hand with a firm handshake. They're not going to get hired. If they come in, they are looking terrible, disheveled, unwashed hair. If they're 15 minutes late, okay. If their fingernails are dirty and their shoes are all scuffed up, they're gone.So, I mean, it's just very quickly and it saves us a lot of time. We very rarely hire the wrong person anymore. It took me a long time to do this. And when I like, if I like them doing that blink, then the rest of my team interviews them. If they like that, they go home. Then if we like them at that point in time, we make them back for a working interview where they spend a full day with my team.And that's not for me. My team that makes the final decision. Are they a good teammate or not? We know very, very quickly. If I ever feel badly, sometimes people look great on paper and they, you know, and the other people like them, but they give me a knot in my stomach. They don't get hired. And I think, you know, that you either like it or it's a very, it's a chemical thing that happens.And once you're pretty perceptive and you become perceptive to this, and you can train yourself to become more perceptive, you start to see, because there's nothing worse than hiring the wrong person, and now they're there for four or five months. Now you got to let them go. It's stressful. their life. I'm doing somebody a favor if I don't hire them. you know, I don't want to have to hire somebody to fire them and we very rarely fire anybody. the reason people leave is because, um, usually, you know, the husband gets transferred or wife gets transferred, something like that, or, or they go back to school.We have a lot of people go back to school and, you know, better themselves. You know, I have like three or four people who went to medical school or dental school. So the hiring process is something I find very fascinating because I get to put the team together and I'm not hiring me. I'm hiring a teammates and it's like somebody doesn't work out one area.We have other jobs in the office where I can move them around to like, one of my best. One of my assistants is really social, but she's terrible with details. I mean, you know, I asked her to hand me the blue thing. She hands me the red thing. I know that about her. She's been with me for 11 years, always forgetting stuff.But she's the nicest person, and she always takes care of people who are nervous, and she'll do whatever it takes to really connect with people. She's the best connector, but she's the less detailed. So that's what we use her for, connecting with people, making people feel good. She's great, you know, and we love her.She's just a great, great human being. And I have other people that are really detailed, and really, and really persnickety. They're going to get everything right. great. Those are the people who do all my ordering and make sure everything is there. You know, so I'm not going to give my ordering to the person that's really nice, but not detail oriented and vice versa. I'm not going to put that person, uh, who's very detail oriented, not always that nice, you know, with a, with a disgruntled patient, something like that. very fascinating. How do you put the team, the teams together, stress when I have a good team. Michael Arias: you built like a, a system here to do that. You know what I mean?Especially tailored to you, or I think you can kind of like create this, uh, system and put it in literally any practice, but then they can kind of tailor to their mission statement and stuff like that. Right. and it's very strict in the sense of like, or not strict, I guess, but it's more like, Hey, this is the requirements because every, everything has to have a requirement.Right. In order to, to function well, even if you have, if you play Monopoly, right, you can't just, if I were to play Monopoly with you and I decided to do my own rules, you're going to be like, this is not fun no more. Right. I don't like doing this, but if I were to go by the rules, we can all enjoy it. And it's fun.And, uh, Michael Sonick: nobody in my life is perfect and I'm certainly not perfect. So we're all different. We all know, like my partner, I have two partners and my, partner, Ray Ma, he has a very different personality than I do, but I don't expect him to have my personality he's not a visionary.He's very good surgeon. And he's very detailed and he likes to look at numbers now. I'm good with numbers, but I don't like numbers. I don't like to look at him. I don't like to look at the pros and cons. I give it to somebody else. I make money, but I don't, do the spreadsheets. I don't even know how to use a spreadsheet.I mean, that's, that's not what my, where my brain is. So, like, we said, you know, can you teach me numbers? Yeah, I can teach you numbers. You know, if you make money. And then you have this much, this much debt, you subtract your debt from the money. What's left over is the number that you got. That's your, that's your net worth.I just really simplify it, but he's great at that. And we work out very well because we do different things. So I try to get everybody into their own lane in the practice. So my lane is very clear. You know, I'm the visionary and a marketing person and I do surgery and I try to keep the call and I try to keep to culture.Running well. So when I'm not there, because right now I only work two days a week, I work Tuesdays and Wednesdays. So the rest of my time is either teaching or, um, you know, writing which I love to do too. So I, well, I'm there Tuesday, Wednesday.So I come in Tuesday morning. I'll be frank with you. It's not the same as when I leave on Wednesday night and, you know, boxes may be out. This is here. I go, what's going on? And I just come through and they know it, they know what's coming on. I go. That's right. Dad's back in the house. Okay, get in line, man.I know it. I know it. But I buy him lunch too. And I'm real nice to him during the day, but they know exactly what I want, when I want it. last night we had a, uh, we had a meeting with a group of dentists. We do a lot of education in the office. We have a study club and last night, The other dentists were going, man, they really treat you well.they're putting a cup of coffee down for me. They're cleaning up my area. I go, yeah, they are. They are treating me well. It's not because I beat them. It's because they have certain roles to do. So do I, if I have to entertain 30 dentists, do I need to go down and make a cup of coffee at that time?Isn't my time better spent up there running that room and doing the education, doing everything else. And I make sure that they're all. They're all rewarded for that. they don't know this yet, but we do a bonus system. this month, each of my staff is getting a 2, 000 bonus because based upon what we do, I don't push them to make money because they're not, they're not on this bonus system.Like the more we do, because I don't want to do that. But you know, when we, when their office does better and we're above a certain percentage, you know, they, they get the share in It's always like a gift that they never expect, but nobody would do that.So nobody's on like a percentage there or anything like that. There are hourly employees, including my hygienist, and some people like to bonus them for doing more, but they don't have to do any selling for me. They just go in there and work. then when they work hard, you know, sometimes they get, they get rewarded.So we haven't told him that. I just found that out last night, my partner, because he doesn't. Michael Arias: That's fantastic. And it's good to do that, you know what I mean? To see the team achieve it and everything like that. Michael Sonick: Yeah, and we buy them lunch. We do a lot of nice things for the staff. We go to a Danny Meyers restaurant every year.we rent out the back room. This year we rented out the back room at Gramercy Tavern, which is an unbelievable room. And a lot of my team members have never been to New York City. They've never been to a Broadway play. You know, we'll We spend nine o'clock in the morning until probably midnight every summer, you know, taking the team to New York with four or five events, staying in great restaurants and having a really, really nice time.And so they talk about it to the patients, and then they bring back the same culture from Danny Meyer's restaurant to our office. And they know that we're running Meyer's restaurant. On the cover of my book, my blurb is Mike's deeper calling is to use hospitality gifts to make people feel better as lessons applied in a customer facing business.And it's Danny Myers. he gave me a blog top of the book, which was a big deal. I mean, that meant a lot to me. He, for me, is my role model for hospitality. And Will Guderian. Of course, I mean, you know, he's, he's phenomenal what he does, you know, we call it a wild experience.You know, he tries to do that for everybody in his, in his place. And that's how he became number one restaurant in the world. If you read his book, you know, he, the first time he was, he was invited to Europe. I think it was London. And, uh, they were going to give him an award for being one of the top 50 restaurants.He goes, yeah, great. One of the top 50, but they didn't know where he was. He was number 50. Okay, so one of the top 50, but I'm 50, it bothered him and that was the night he went back to his hotel room with his, um, partner, the chef, and he wrote down on a piece of paper because we're going to be number one, you know, within the next five years.And I think it took two years later. And then he wrote down unreasonable hospitality and that's what he wanted to do. Every time a patient comes in, I want to give them something that they're going to think about. It could be, like, if you want the best restaurants in my area, I have a list. If you want a place to walk, I have a list.If you want the top neurologist, I have that number. You want to go to hospital special surgery, you need knee replacement surgery, I have a list of doctors down there. I have a periodontist in L. A., I know who to send you to out in L. A. So, we make sure that our patients always are well taken care of, and I connect with other people that are similar.And so you end up building a network of like minded people, you know, so if you want to be great, you want to run a really successful practice, look at other successful people and ask them, how can you help me? Call me. I don't do consulting, you know, I just do teaching and, you know, lectures, that's what I don't have a consulting business.But if you have a question, send me an email, mikeatsonicdmd. com. I'm happy to give you some advice. I have it in a direct you to the right place. Oh, you're you're, you're in Idaho. I know somebody out there. That's pretty good that you can look at. You're in Columbus, Ohio. I know a great guy there that you can talk to, find other people to mentor you because great people love to mentor others.I mean, that's what you do. You like to help people. I mean, that's sort of what the core value of your business is making the people that you work with more successful. And that's a, it's a pretty cool way of living that every day I get to go to work and be the gift to my patients, which basically, you know, they always say giving is better than receiving.It is. It is. I mean, it definitely, it definitely is. it's, it's just a great, and you get paid for doing it too. I mean, we, we have a great job. We get to help people get paid for it, do clinical things, meet all these great people. I mean, you know, and improve the quality of people's lives. Yeah, I could be better than that.Michael Arias: Yeah, a thousand percent. So then where can we, cause I know right now we kind of just talked parts of the book, right? Where can we go get this book? Michael Sonick: Well, you can buy it on Amazon, so it's, uh, it's called Treating People, Not Patients. You can go to my website, which is my name, michaelsonic. com, and, uh, on my website, you can see courses that we teach.you can download videos, uh, there's a video series that, that is, uh, I think very powerful. It's three and a half hours videos that you, that are in segments, 15 minute segments. So once a week, you sit down with your team. And you look at the segment comes with a workbook, a course workbook, you can have your whole team right through the course workbook.And there's a series of questions and you get to evaluate your office. You know, there's a bunch of series in there. Like, how do patients want to be cared for? Are you good at telling a story? You know, do you do comprehensive examination? We haven't talked about that, but that being comprehensive is really important.most doctors, most dentists do not do a comprehensive examination. They look for procedures to do Most dentists are pothole fillers and they don't treat people comprehensively because they think they got to fill their book and they got to make money. Bottom line is you treat people comprehensively.Even if they don't need any treatment, they're going to refer you to other people that want the same thing. And going to be waiting around the corner to get into your office, you know, I mean, I booked until January and I don't do any. I mean, I don't do any real marketing.My marketing is all internal. I just started to do some external marketing because I have two partners, my younger one to build their practice and I was just playing around with it, and I take no insurance, so I've never taken insurance. And, uh, 4 to 7 percent of the population, dentists don't take insurance.My partner who joined me 10 years ago, wanted to take insurance to get busy. I go, no, wait, just treat people. And it took him a couple of years. He got busy. It's slower to build a practice if you don't take insurance, but you can do it, but you can't do it by being mediocre. You've got to be exceptional, not as a dentist, but as a human being to your patients, and if you want to do that, you can do that.That's a lot more fun. and my, my youngest partner, you know, she's been with me two years. She thinks no insurance either. So I'm booked. Uh, I'm booked until January. My mid range partner who's middle age, she's 40. He's booked until I don't know, he's booked like six weeks. And, uh, my youngest person, she's out on pregnancy leave now, but she's got a full schedule.not the waiting list, but she's on me when I have 2 years, but in 2 more years, you're not going to get into her schedule either. So, yeah, you know, I always say to my partner. the way, I'm an American I practice in my hometown, 200 yards from where I went to high school.Ray Ma is from, China. communist border of North Korea. Uh, Soo Jin Yoo is from, Korea, Seoul. So, I mean, you know, and I have five, six people from Europe here. I have a very international practice and it doesn't really matter. It doesn't really matter where you're from. The same principles apply.I, I said to my partner, he goes, well, you know, I can't really do what you do. Cause I'm not from Fairfield. I said, I can open up a practice in downtown Beijing and be busier than you. I said, as an American, he goes, what are you talking about? I said, because I'm going to treat people well. And the joke was, cause he's Chinese, all the Chinese patients came in and wanted to see me.Not him, I didn't realize at the time that it was like a, status to see an American dentist, as opposed to a Chinese dentist. It's like everybody in Korea wants to go to Harvard, Yeah. Yeah. Michael Arias: Gotcha. Interesting. My, my Korean Michael Sonick: partner did go to Harvard. So, Michael Arias: yeah, yeah, no, that's interesting.you're doing a lot, man. The seminars, study clubs and the book, right. And then your practice that you're running. It's a lot. So if you could, uh, one of the final pieces of advice that you can give our listeners right now, that would kind of help them move the needle towards where they want to go.Michael Sonick: first of all, I'd take two days. Go to a hotel room by yourself, or somewhere by yourself, and start to write. And write what your practice would look like, if you could do whatever you wanted. If you could take a magic wand and wave it in front of you, what would you like that to look like?And then, I mean, spend some time doing it. Do you want to be a restorative dentist? Do you want to do a lot of Invisalign? Do you want to do a multi specialty practice? Do you want to be, you know, you want to own a group of practices? Because there's so many different options. You know, if you feel like you're entrepreneurial, you want to buy practices, you don't really want to work, but you want them, and create them.And then find mentors and role models that have done that. And hang out with them. I remember when I was in my Early thirties, I said to a friend of mine, I said, in 25 years, this is what I want to do. I want to teach all over the world. I want to be well known nationally and internationally, and I want to be an educator, and I want to write articles, and I want to be well known like these people.And the people at the time were David Garber, who a lot of people know, and Frank Spear. And I said, I, that's where I that's a lofty way to be. I said, and I said, that's what I want. And so what I did was I started to meet those people. And all the well known people in our field. I know, you know, I wouldn't say they're friends of mine, but I have all their cell numbers and I talk to them all the time the sharing that goes on is really, really magical.So create a network of people. One of the things that a lot of people do today, especially your younger audience, is they do things on their own with social media and they learn from Instagram and they see other people and they text, that is a way to do it. I'm not saying it's wrong. But it's not a way to really connect with people.You don't build your practice by texting. You don't build it with social media only. it's a way to get people in front of you, but you really build it with human connectivity. All the work you do for your clients is useless if they come into a dirty office where the dentist doesn't care to them, doesn't spend the time looking in their eye, talking to them, and asking if they have any questions, and handing the business card with their cell phone number or personal email.You don't have to do that. By the way, my cell phone does not go off when a patient is calling me. They very rarely call me, but when they do, if I'm there for them to re cement a crown on it, like as I did last Sunday morning, before the patient flew off to Portugal for two weeks, because their front tooth fell out, you know, his dentist didn't, I'm a periodontist, his general dentist didn't pick up the phone, I did, and I re cemented it in with permanent cement, so he'll be okay in Portugal, and I gave him the name of a dentist I know in Lisbon, say call him if you have a problem.Giving it, not only cementing it, but give him a contact and then giving him my cell phone saying, if you're listening, the tooth falls out, call me. That's a wow experience. That's a hospitality that's over the top. And what did it cost me? I live a mile from my office. It cost me 25 minutes and a little bit of cement, and that is great marketing.Because that patient's going to be telling that story. And I said to him, I said, he goes, well, what do I leave for this? I go, nothing. He goes, nothing? What am I going to charge you? Can I make enough money for that one visit to get the marketing value? Then, not only was I there, I didn't charge him. I said, nothing.I said, you know why? I said, because you're going to be telling this story to people for the next 10 years about how nobody would call you back, but I came, your periodontist came in and re cement your tooth and gave you a cell phone number and a dentist and Lisbon. I told him exactly what I was doing for him.He happened to be a retired guy who was, who used to be in marketing himself. So I told him, and that's kind of transparency was pretty fun, you know? Yeah. Because you could say that I wasn't saying, well, oh, don't worry about, no, hey here, I'm doing it because I'm manipulating you to promote my practice and come back here.By the way, he's gonna need an implant there, so he's gonna be back in, you know, in, in and a few weeks, and I'll take care of him at that point in time. But that really gives great value to him and I, and I, by the way, I sent him a follow up letter to say, call me when you get back. Let's take a look and come up with a treatment plan.Okay? Not only did I see him, Did, did the service, gave 'em a contact number, gave 'em my cell phone. I sent them a letter. Okay, that's over the top and it's fun doing so. What do I do? Be nice to people. Be really nice to people. Connect with them. don't rush off. Be there. And the biggest way you can build your practice is when something goes wrong.Fix it. don't dismiss yourself in a part. That's a lot of younger people. I don't want this complication. Be there. If you can't fix it, find someone who can and develop relationships with those people. It's all about human connectivity and those will transform your relationships, you with everybody.Yeah. This is not about dentistry. This is just about, you know, connecting with people. Michael Arias: No, that's wonderful. Wonderful. So with that in mind, if anybody wanted to reach out to you. Call you or anything like that. Where can they reach out to you? Michael Sonick: Well, they can email me at Mike and Mike at sonic dmd. com. They can text me on my phone.Two Oh three, two Oh nine, seven Oh two nine. They can go to any of my websites, my name, michaelsonic. com. You can read my book, which I think you'll find very helpful, a lot of dentists have read it. I've had over 170 reviews from dentists from Dennis Tarnow to Christian Coachman to leaders in industry like Peter Diamandis and others.It's been really well received. Um, my goal is to get this book into every dental school so that we change the culture of how we treat people, you know, both dental and medical schools. and I'm, I'm talking to physicians as well about this. So it's my passion. I'm not hard to find. So nice, nice, Michael Arias: awesome.So guys, that's going to be in the show notes below. So definitely reach out to Michael and Michael, thank you so much for being with us. It's been a pleasure and we'll hear from you soon. Michael Sonick: Okay. Thank you, Michael. Thank you for having me.‍

Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction
Grow Your Business by Creating a Wow Experience With Fulfillment & Drop Shipping | Joe Foley | 389

Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction

Play Episode Listen Later Oct 2, 2023 31:19


Joe Foley is the Founder, President, and Client Experience Officer at Disk.com, a company providing manufacturing, fulfillment, and shipping services for e-commerce and Shopify business owners. With over 39 years in business, Disk.com ships approximately 10,000 packages a week. Joe has worked with prolific authors, speakers, and leaders focused on creating a global impact. Before Disk.com, he was the VP of Sales at Print Technology. In this episode… As today's sales environment becomes increasingly demanding, companies must have swift fulfillment and delivery capabilities to meet client needs and scale. How can you implement a strategic and reliable shipping system to retain clients and maximize sales? When managing tight shipment and delivery times, many businesses either expend their resources to fulfill demands or partner with companies that don't align with their growth objectives. Joe Foley, a leader in printing and fulfillment, emphasizes personalizing the client experience by acquiring a team of experts and collaborating with reputable partners. Disk.com provides 1-2 day delivery services, allowing you to offer exceptional services that encourage more referrals and sales.  In this episode of Growth to Freedom, the Founder, President, and Client Experience Officer at Disk.com, Joe Foley, joins Dan Kuschell to discuss how you can scale using fulfillment and drop shipping. Joe talks about companies' top fulfillment and media mistakes, the future development of shipping and fulfillment, and how to streamline fulfillment and optimize media.

Electricpreneur Secrets - The Electrician Podcast
Episode 53 - Service Electrician Success - Arriving With WOW Experience

Electricpreneur Secrets - The Electrician Podcast

Play Episode Listen Later Apr 24, 2023 17:27


Ever heard of the saying "First Impressions Matter"? Well, when it comes to running an electrical business, the importance of first impressions cannot be overstated. Your clients will make judgments about your business based on their first interaction with you, whether it be through your website, phone call, or in-person meeting.Before you're even scheduled to meet the client, you need to be prepared. You need to take steps that would WOW your clients and leave a lasting impression when you arrive at their location. If you don't consider how your clients view your business, you might miss out on important chances. However, by making a good first impression, you can lay the groundwork for a successful partnership with your clients.But how exactly do you prepare yourself for a good introduction and impression? What steps do you need to take in order to ensure you get the job? Find out everything and more by tuning into this episode. From preparation, to arrival and all else in between, we have got you covered.

GrowLeader Podcast with Chris Hodges
28 | The Wow Experience

GrowLeader Podcast with Chris Hodges

Play Episode Listen Later Apr 3, 2023 32:34


How can we create a Wow Experience? Whether a business or church, we all have room for improvement. In this episode Pastors Chris and Matt unpack insights about what guests are looking for along with practical ways to lead your teams to create a Wow Experience.   Download show notes or watch the latest episode: https://www.growleader.com/podcast

Maximum Octane
The Forever WOW Experience Approach with Charlene Parlett

Maximum Octane

Play Episode Listen Later Oct 25, 2022 39:12


When new customers visit a shop, the unwritten rule is to give them the best treatment possible, providing that potential new client with a WOW experience. If the experience is satisfying enough, the new customer will undoubtedly recommend that shop to friends and close ones. Still, what about the second, third, or fourth time that same customer visits the shop? In today's episode, Charlene Parlett joins us to unravel precisely where most business and shop owners fail when creating memorable customer experiences. Charlene is an Executive, Leadership, Confidence, and Life Coach, passionate about helping business owners and their clients reach their dreams and accomplish their goals. Charlene is also a Certified Profit First Professional and an eternal student who loves to keep herself constantly learning. Throughout our conversation, Charlene shared a few examples of where most business owners drop the ball regarding client satisfaction and retention. We discuss the FWE (Forever WOW Experiences) approach and what should happen when customers visit our shop for the second time after a unique first experience. Charlene also shared her thoughts on providing internal customers with five-star experiences, some examples of businesses providing solid FWEs experiences, and so much more. In This Episode, You Will Learn:What is the FWE, and why should most businesses incorporate and systemize it (8:27)Why customers should enjoy the same experience every time they visit our store (10:13)Where do most business and shop owners drop the ball (16:28)Consistency is critical in customer service (24:03)You can't provide five-star treatment if you don't know how it looks like (27:19)How much is the extra cost of delivering WOW experiences? (32:54)Connect with Charlene:LinkedInLet's connect:LinkedInFacebookEmail: mopodcast@autotraining.net Hosted on Acast. See acast.com/privacy for more information.

Cover Your Assets with Todd Rooker

How to build an extraordinary business with owner of FIX Auto, Matthew Feehan! (Part 1)

Thrivetime Show | Business School without the BS
How to Create a Wow Experience

Thrivetime Show | Business School without the BS

Play Episode Listen Later Aug 28, 2022 19:51


If you need help systemically wowing your customers than tune in to this podcast as Clay Clark gives you the action steps you need to take to WOW your clients every time.

The Customer Experience Podcast
214. The WOW Experience: Doing What Others Won't w/ Corey Shelton

The Customer Experience Podcast

Play Episode Listen Later Aug 9, 2022 52:49 Transcription Available


The amount of technology we have at our fingertips is vast and wide. It's also underutilized in enhancing the customer experience.  Today's guest, Corey Shelton, helps us understand how we should be utilizing the technology we have to improve our customer experience from a digital perspective to gather data that can be utilized into actionable insights and from a direct human perspective. Hear our conversation with Corey Shelton, SVP of Marketing at Atlantic Coast Mortgage: How brand and customer experience are intertwined  How to properly blend tech and humans to improve the customer experience  When to utilize technology to help scale our customer experience  Why it is more valuable to know what our customers do not want from us More information about Corey Shelton and today's topics: LinkedIn Profile: https://www.linkedin.com/in/thecoreyshelton/  Company Website: https://www.atlanticcoastmortgage.com/  Other Relevant Links: Alex Kutsishin at Sales Boomerang; Dave Savage at Mortgage Coach Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

CX TUNING HACKS
Was ist ein Synonym für WOW? Reibungsloser Service, PRAXISBEISPIELE

CX TUNING HACKS

Play Episode Listen Later Jul 19, 2022 14:48


In der heutigen Folge geht es um WOW Experiences und die wirkliche Realität. Wann reden wir von dem absoluten WOW Erlebnis? Die wachsende Rolle des Erzählens von Markengeschichten im Verbrauchermarketing ist unbestritten. Jedoch was ist die erlebte Realität? Wie weit entfernt sind Unternehmen vom einzigartigen Erlebnis ihrer Kunden? Welche Bedeutung hat die WOW-Story in der Customer Experience? https://www.amelung-partners.com/podcastcxtuninghacks/episode/30ae3714/wie-wow-experiences-in-corona-zeiten-die-kundenbindung-starkt (Gern auch nochmal in Folge 9 klicken) Was snd die Voraussetzungen für das Abliefern von WOW Experience? 2 Beispiele aus der Praxis Wie kannst du das WOW-Erlebnis deiner Kunden in die interne Kommunikationskette einbauen? Stay tuned for your customer service

The Profitable Cleaner - DayPorter.com
#32 WOW Experience & Negotiating Strategy with Carlos Martinez CEO of Dura Shine

The Profitable Cleaner - DayPorter.com

Play Episode Listen Later Jun 1, 2022 46:39


It was a great time connecting with Carlos Martinez CEO and Co-Founder of Dura-Shine Clean. It was great learning from someone that started in the industry by accident 28 years ago but has now built an amazing company for his family and himself.in this episode you will learn:The story of how he built his companyHow to not compete in priceWhat Carlos calls the WOW Experience & how to leverage that when negotiatingWe recommend you connect with Carlos and check out his company below. Currently he has been helping new commercial cleaners get off the ground and do coaching, if you need help don't hesitate to reach out.Carlos Martinez LinkedInDura Shine WebsiteIf you're in commercial cleaning and want to increase your sales, become part of our community today and get the best cleaning sales content and data in the industry. Apply to be a DayPorter Premium PartnerFollow Our DayPorter YouTube Page - Training, sales, cleaning contracts. Join Our Private Profitable Cleaner FB GroupIf you enjoyed this podcast, you can help us out immensely by sharing it with a colleague and giving us a rating. We appreciate you!

Just Wanted to Ask
Elaine Williams - The One Thing That Changed Everything - Part 2

Just Wanted to Ask

Play Episode Listen Later May 2, 2022 25:37


Here are the things to expect in the episode: How do you positively handle negative social media comments?Why is authenticity the key to building a real connection with your audience?How do you make a live video enjoyable?Why is connecting to your purpose an essential attribute as an entrepreneur?How do you help someone find their voice?And much more! About Elaine:Performance Coach Bio Video/Visibility/Confidence Coach/Speaker/Best-Selling Author/Podcast Host Elaine's Williams'clients have gone from never doing video/speaking live to having their own YouTube Channels, doing International Book Tours, and speaking for NASA. Elaine is an award-winning comedian and performance coach with credits on Saturday Night Live, America's Got Talent, HBO, ABC, NBC, and FOX TV. Elaine has also been featured in The New York Times, Hay House Radio & the Huffington Post.Elaine combines her Debbie Ford/JFK University coaching certifications with her 30 plus years of performing professionally in theatre, film, tv, voice-over, radio, and standup comedy to transform her clients into "Captivating Speakers."Elaine has spoken on college campuses across the US. Recent colleges include Kent State, Notre Dame, UT Austin, SUNY Empire State, and U of Wisconsin, Green Bay. Her TV pilot, "Room for Improvement", about her life as a landlord, comic, and speaker, was a finalist with Lifetime TV and A & E in the NY TV Festival; and Elaine has been voted the top "Up and Coming Comic" in the NY Underground Comedy Festival.Her other training includes Leadership Training with Landmark Education, EFT Training, and Meisner Acting Training, and she has been honored for her work with the military and their families at Fort Drum in NY and Nellis Air Force Base in Nevada. She did the NYC Marathon in 4:40 and raised thousands in charity bike rides for MS. Her degree is a BA in Drama from UT Austin with honors.Elaine is the author of 3 books: Stop the Madness: How to Identify Addiction Warning Signs in your Friend and What To Do About It, what Every Student Needs to Know Before They Leave for College: How to Stay Safe and Stay Smart.Nothing but Net: Creating Your Customer!s Wow Experience with Humor! Connect with Elaine Williams!Website: https://captivatethecrowd.com/Facebook: https://www.facebook.com/groups/1751259471709431YouTube: https://www.youtube.com/c/CaptivatetheCrowdConfidence on camera checklist: https://captivatethecrowd.com/wp-content/uploads/2017/11/ConfidenceOnCamera.pdf Connect with  Anne Zuckerman!Websites: https://justwantedtoask.com/Bezi Woman:  https://beziwoman.com/  |  https://www.beziwoman.shop/two-step-order1591558404525Facebook: https://www.facebook.com/bezibradiscsInstagram: https://www.instagram.com/beziwoman/

Just Wanted to Ask
Elaine Williams - Live Videos - No Stress - Be Authentic

Just Wanted to Ask

Play Episode Listen Later Apr 11, 2022 8:53


Here are the things to expect in the episode:How do you gain confidence in a camera?Is a lack of self-confidence hindering women entrepreneurs?How can you empower women entrepreneurs?And much more! About Elaine:Performance Coach Bio Video/Visibility/Confidence Coach/Speaker/Best-Selling Author/Podcast Host Elaine's Williams'clients have gone from never doing video/speaking live to having their own YouTube Channels, doing International Book Tours, and speaking for NASA. Elaine is an award-winning comedian and performance coach with credits on Saturday Night Live, America's Got Talent, HBO, ABC, NBC, and FOX TV. Elaine has also been featured in The New York Times, Hay House Radio & the Huffington Post.Elaine combines her Debbie Ford/JFK University coaching certifications with her 30 plus years of performing professionally in theatre, film, tv, voice-over, radio, and standup comedy to transform her clients into "Captivating Speakers."Elaine has spoken on college campuses across the US. Recent colleges include Kent State, Notre Dame, UT Austin, SUNY Empire State, and U of Wisconsin, Green Bay. Her TV pilot, "Room for Improvement", about her life as a landlord, comic, and speaker, was a finalist with Lifetime TV and A & E in the NY TV Festival; and Elaine has been voted the top "Up and Coming Comic" in the NY Underground Comedy Festival.Her other training includes Leadership Training with Landmark Education, EFT Training, and Meisner Acting Training, and she has been honored for her work with the military and their families at Fort Drum in NY and Nellis Air Force Base in Nevada. She did the NYC Marathon in 4:40 and raised thousands in charity bike rides for MS. Her degree is a BA in Drama from UT Austin with honors. Elaine is the author of 3 books: Stop the Madness: How to Identify Addiction Warning Signs in your Friend and What To Do About ItWhat Every Student Needs to Know Before They Leave for College: How to Stay Safe and Stay Smart.Nothing but Net: Creating Your Customer!s Wow Experience with Humor! Connect with Elaine Williams!Website: https://captivatethecrowd.com/Facebook: https://www.facebook.com/groups/1751259471709431Confidence on camera checklist: https://captivatethecrowd.com/wp-content/uploads/2017/11/ConfidenceOnCamera.pdf Connect with Anne Zuckerman!Website: https://justwantedtoask.com/BeziWoman: https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Facebook: https://www.facebook.com/bezibradiscsInstagram: https://www.instagram.com/beziwoman/

A Wild and Precious Life
A Conversation with an Ukranian Refugee Featuring Anastasia Vladychynska

A Wild and Precious Life

Play Episode Listen Later Mar 17, 2022 35:17


With a war waging and finding herself a refugee from her home country of Ukraine, Anastasia still found ways to be grateful.  She had her husband, her savings, and friends to give her shelter. However, many of her girlfriends weren't as lucky.  When she learned of them stranded across Europe, she jumped to action and created a network to help them find jobs, homes, and safety.  Listen now to learn how you can help Anastasia and her fellow refugees.Two weeks ago, Anastasia's bio read like this:  Anastasia Vladychynska [vladychynska.com]is a Certified Customer Experience Consultant, founder of Vladychynska Consulting [vladychynska.com], and professor at Kyiv Mohyla Business School. She helps top tier brands keep their customers through reinventing their employee and customer experience so that they can disrupt their industries.Anastasia has worked with McDonald's, MaxMara, KENZO, BNP Paribas bank, Jabil (Fortune 500) and others with her simple system to revolutionize their company's customer and employee experience. Her methodology covers everything from strategy to culture to help them through their company Service Transformations. Anastasia's customers generate an average of 20-30% more profitToday is read like this: Anastasia is helping her 100 girlfriends who had to flee Ukraine and are stranded now in Europe with accommodation, jobs and support.To help connect with Anastasia or register for a webinar with a price of your choice...all proceeds will go to her cause.Handles:https://vladychynska.com/en [vladychynska.com] Facebook [facebook.com] YouTube [youtube.com]  Webinars: March, 9: How to attract, hire and retain employees with service DNA (recorded)March,16: How to create customer service standards for your businessMarch, 23: How to create WOW Experience for your clients and employees March, 30: How to work with unsatisfied clients online and offline April, 6: How to get organic referrals with highly satisfied clients and what to avoid if you want to keep clients for life  Link to register and pay here. You can decrease or increase the price manually.  To learn more about Jen, read her articles or listen to podcast episodes from her website visit https://jencrosscreative.co/wppodInstagram:https://instagram.com/jencrosscreativeIntro Trailer to Wild and Precious Life

Carlos Tonight
Ep. 11: Anastasia Vladychynska

Carlos Tonight

Play Episode Listen Later Mar 16, 2022 23:35


This week certified customer experience consultant, Anastasia Vladychynska, who has helped top tier brands such as McDonald's, VISA, and other companies reinvent their employee and customer experience is joining me on the podcast. She is one of the many people who fled Ukraine after Russian forces invaded the country almost a month ago. She shares with me the journey to safety, how she's keeping her business afloat and how she's helping some of the women in Ukraine. Join us! --- Connect with Anstasia:www.facebook.com/VladychynskaConsultingwww.vladychynska.com--- Sign up for one of Anastasia's Webinars:March, 9: How to attract, hire and retain employees with service DNA (recorded)March,16: How to create customer service standards for your businessMarch, 23: How to create WOW Experience for your clients and employeesMarch, 30: How to work with unsatisfied clients online and offlineApril, 6: How to get organic referrals with highly satisfied clients and what to avoid if you want to keep clients for lifeLink to register and pay:https://pay.fondy.eu/merchants/7d983fbc24ea48e93886eaec46524d03d0e58cc2/default/index.html?button=4360c096fc4c4218d8d6e66a6f9f0335bd9dd6e9&fbclid=IwAR1Wk24j6XVh9CeYNYzXvpm77tCkJ_UUisEgFGHrU-ikU7ZzBMtL5nccGYs(You can decrease or increase the price manually.)--- Here's a list of organizations to donate:https://page.brick.do/stand-by-the-people-of-ukraine-2dNLknw5ZJkA?fbclid=IwAR1nSfqACCZ61fVNT60FclKUUIRdHar_qn61x5ftkfFQl9oJ002wmABqHlI--- Carlos Tonight is written and produced by Carlos CorreaCarlos Tonight Theme by Sken Galis--- www.carlostonight.com

Top Advisor Podcast
Financial Advisor New Client Onboarding Process: How to Deliver a “Wow” Experience With Rod Gibbings, CFP® (Ep. 16)

Top Advisor Podcast

Play Episode Listen Later Mar 2, 2022 24:57


Having a very specific financial advisor new client onboarding process can get your relationship off to a great start – help them feel good about choosing you and create referrals early in the new relationship. In this episode, Referral Coach Bill Cates is joined by Rod Gibbings CFP®, senior executive financial consultant with Gibbings and … Continue reading Financial Advisor New Client Onboarding Process: How to Deliver a “Wow” Experience With Rod Gibbings, CFP® (Ep. 16) →

The Market Authority Show with Stefanie Lugo
How to Create a WOW Experience for Lifetime Clients

The Market Authority Show with Stefanie Lugo

Play Episode Listen Later Jan 21, 2022 33:50


To learn the latest social media strategies and business systems to get more clients for your real estate biz, subscribe here: https://bit.ly/3vYLfBC ✅ COACH WITH ME! Book a 1:1 Coaching Consultation: https://bit.ly/3IfYRhn RESOURCES

A Story Worth Sharing with Ray Binkowski
Easy Way to Deliver that WOW Experience to Your Customers

A Story Worth Sharing with Ray Binkowski

Play Episode Listen Later Nov 24, 2021 2:37


The Story of a Brand
Crafty Counter - Making Plant-Based Eating a Wow Experience

The Story of a Brand

Play Episode Listen Later Sep 2, 2021 37:14


**This episode is brought to you by MuteSix and FenixCommerce   To make plant-based eating a wow experience - that's the mission of Crafty Counter. In part 1 of this Feature, we a deep dive interview with Hema Reddy, Founder and CEO of Crafty Counter, a consumer product goods startup. Hema had a love for learning and growing. So when she worked at IBM for 14 years, she worked in various roles such as software development and business development. Seemingly, everything was perfect but what she yearned for was purpose in her life. This questioning led her to her mission: to bring out balanced food to families across America. In the beginning, she had three concepts for her brand. She thought of either starting a popcorn-based company, a beverage brand, or a frozen food company. Her advice for new entrepreneurs is to start with an end in mind. In this episode, Hema talks about: * Gratefulness * Overview of the brand * Where she was before the brand * Why Crafty Counter * Advice for others * Evolution of first products Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand. For more on Crafty Counter, visit: https://www.craftycounter.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by FenixCommerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/

#SenecaProud
Jean-Guy de Gabriac: Achieving That “WOW” Experience in a World-Class Spa

#SenecaProud

Play Episode Listen Later Jul 21, 2021 50:45


Few would argue that the luxury spa industry requires among the highest standards of guest experience in the world, in which every detail is (or should be) designed not just to please you, or relax you, but to transform you into your better self.  Our guest today, Jean-Guy de Gabriac, is one of the world's foremost authorities on luxury spas. In this episode we discuss: The role of “flow” in every spa How designing the “guest experience” can begin at the architecture level The secret of creating a lasting “wow” experience that keeps guests coming back Much more (including World Wellness Weekend) About our Guest, Jean-Guy de Gabriac Jean-Guy de Gabriac is an award-winning advisor & educator on the art of crafting the spa experience.  Some of the most beautiful destination resort spas in the world have relied on Jean-Guy's renowned insights to create that “wow” spa experience that keeps clients coming back.  Jean-Guy is also the founder of World Wellness Weekend, which falls on September 18th and 19th this year (this is its 5th year).  This year, over 130 countries, over 900 cities, and nearly 1,400 venues so far, have committed to participate in World Wellness Weekend this year.  In alignment with the UNITED NATIONS' 3rd Sustainable Development Goal, “Good Health & Wellbeing for All”, WWW inspires people around the world to enjoy healthy lifestyles through safe, free and fun activities and exciting special offers.  If you go to their website (which I'll link to in the show notes), wherever you happen to be in the world, World Wellness Weekend connects wellness enthusiasts to nearby professionals through its geo-locator on their website.  If you're a wellness professional, go and sign up.  It's absolutely free. Jean-Guy also serves as Conference producer of World Spa & Wellness Conventions (London & Dubai) ; he is the immediate past Chair of the “Supporting the UNs 17 SDGs” through the Global Wellness Institute.  He is a Board Member of the International Massage Association, and Judge at the World Spa & Wellness Awards.  Jean-Guy has contributed to over 300 articles in the media, and as of today, at least 1 podcast!  Important Links and Contact Information To contact Jean-Guy Please visit his website: https://www.tiptouch.com/en/ To connect with Jean-Guy on Linkedin, click here To Reach World Wellness Weekend: https://www.world-wellness-weekend.org/ To reach The Leading Spas of Canada Website https://www.leadingspasofcanada.com/ To Connect with Pat Perdue Twitter: https://twitter.com/patperdue Website: https://www.patperdue.com

Knowledge@Wharton
Want to Make Retail Customers Happy? Give Them a ‘Wow’ Experience

Knowledge@Wharton

Play Episode Listen Later Apr 13, 2021 24:06


What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study from Wharton’s Baker Retailing Center and The Verde Group.

Knowledge@Wharton
Want to Make Retail Customers Happy? Give Them a ‘Wow’ Experience

Knowledge@Wharton

Play Episode Listen Later Apr 13, 2021 24:06


What defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study from Wharton’s Baker Retailing Center and The Verde Group.

The Proven Entrepreneur
An Honest Mistake and a Wow Experience

The Proven Entrepreneur

Play Episode Listen Later Apr 7, 2021 6:56


In business, it's when a company delivers experiences to prospects, customers, teammates, vendors, partners, and even spouses and children to where they hear the word “Wow”. They are so blown away by how well the business or that person nailed that. Don shares a “Wow” moment in this episode of Proven Entrepreneur.

“That’s Myrony” (My + Irony)
Elaine Williams Shares How She Accidentally Became a Stand-Up Comedian Thanks to Some Unbelievable & Hilarious Myrony!!

“That’s Myrony” (My + Irony)

Play Episode Listen Later Apr 3, 2021 63:49


Elaine Williams shares her incredible story of how by following her myronies led her to accidentally become a stand-up comedian when she truly wanted to pursue musical theatre…you may be asking how the heck does that happen?! Well only through some perfectly divinely timed myronic moments plus Elaine choosing to follow her spiritual breadcrumbs that led her from her home in Dallas to later NYC. Elaine also shares how she became sober after battling horrible addiction due to extensive trauma & sexual abuse in her younger years and how we can rise from that through sharing our stories which is our most powerful gift in some ways. So now Elaine empowers others to share their stories which she actually says can sometimes lead to great comedy!! So much better to laugh than cry when we go through those sometimes very dark days, months or even years and Elaine is proof of how to overcome what life has given us with love & also laughter!! Winky from “That's Myrony” Logo is truly proud ;) About the Guest: Elaine Williams moved from TX to NYC to pursue musical theatre and accidentally became a stand up comedian and motivational speaker.Elaine Williams is an award winning comedian, speaker and performance coach with credits like: Saturday Night Live, America's Got Talent, HBO, ABC, NBC, FOX TV; been featured in The New York Times, Hay House Radio & the Huffington Post.Elaine's clients have gone from never doing video or speaking live to having their own You Tube Channels, doing International Book Tours, and speaking for NASA. Elaine loves to help women go from squeaking to speaking with conviction. Elaine combines her Debbie Ford/JFK University coaching certifications with her 30 plus years of performing professionally in theatre, film, tv, voice-over, radio, and stand up comedy to transform her clients into “Captivating Speakers.”Elaine has spoken on college campuses across the US. Recent colleges include: Kent State, Notre Dame, UT Austin, SUNY Empire State, and U of Wisconsin, Green Bay. Her TV pilot, “Room for Improvement”, about her life as a landlord, comic and speaker, was a finalist with Lifetime TV and A & E in the NY TV Festival; and Elaine was voted the top “Up and Coming Comic” in the NY Underground Comedy Festival. Her other trainings include: Leadership Training with Landmark Education, EFT Training, Meisner Acting Training, and has been honored for her work with the military and their families at Fort Drum in NY and Nellis Air Force Base in Nevada. She did the NYC Marathon in 4:40, and raised thousands in charity bike rides for MS. Her degree is a BA in Drama from UT Austin with honors. Elaine's the author of 3 books: Stop the Madness: How to Identify Addiction Warning Signs in your Friends…and What do do about it.What Every Student Needs to Know Before They Leave for College: How to Stay Safe and Stay Smart.Nothing but Net: Creating Your Customer's Wow Experience with Humor!Connect with Elaine at:https://twitter.com/Elaine_Tweetshttps://instagram.com/elainelalainewww.Facebook.com/CaptivateTheCrowd public groupSign up for her awesome tips so you can Captivate Your Crowd:elaine@captivatethecrowd.comAlysha Myronuk is the creator of the concept myrony (my+irony) which are the crazy coincidences that happen in life we can't explain…it's also another word for sign/synchronicity. Myrony is slightly different because it's...

Ojai: Talk of the Town
The Real Fun Wow experience With Daren Thomas Magee

Ojai: Talk of the Town

Play Episode Listen Later Mar 16, 2021 59:58


Daren Thomas Magee is one of the country's best-known illustrators with more than 370,000 followers on Instagram, and his Real Fun Wow company has become the platform for his singular, instantly recognizable style of simple bold lines and muted hues. He is also the artist whose work graces the Spring issue of our local magazine, Ojai Quarterly, which is flying off the shelves. The discussion covers a lot (A LOT) of ground. We talk about growing up in western New York's frozen wastelands, the Underground Railroad, his journey to Ojai, Imposter Syndrome, psychedelics, his own podcast with Jaymee Carpenter, "Mystical/Cynical," how his work has evolved over the years, and the Russian Constructivists. You can check out his work on instagram at @realfunwow. We did not talk about sourdough starters, American imperialism or Pope John Paul II.

Podiatry Practice Mastery
Using a simple phone call increase the WOW experience

Podiatry Practice Mastery

Play Episode Listen Later Mar 12, 2021 3:15


Join Podiatry Practice Mastery - My YouTube Channel - Dr. Pelto Website  --- Send in a voice message: https://anchor.fm/drpelto/message

The Ultimate Advisor Podcast
96 - Creating a Wow Experience for Your Client - Surprise & Delight

The Ultimate Advisor Podcast

Play Episode Listen Later Mar 3, 2021 26:15


In this episode of The Ultimate Advisor Podcast, we round out our special three week treat, focusing on what it means to create a wow experience for your clients. In our final episode of this series, we talk about ways to surprise and delight your customers/clients. We discuss the perfect times of the year to give gifts to your customers/clients that will help you stand out from the rest. Lastly, we went over the importance of finding the perfect person to be in charge of surprising and delighting your customers/clients. So push PLAY and let us walk you through how to differentiate yourself from the rest of the competition!

The Ultimate Advisor Podcast
95 - Creating a Wow Experience for Your Clients - Know Your Clients

The Ultimate Advisor Podcast

Play Episode Listen Later Feb 24, 2021 28:58


In this episode of The Ultimate Advisor Podcast, we get into part two of our three-week journey, focusing on what it means to create a wow experience for your clients. In today's episode, we talk about the importance of knowing who your clients are and who you're best set to serve. We discuss relationship tips that will help you get to the core of your clients and discover how this will impact the growth of your company, the growth of your team & the capabilities/services you provide. We also go over key mindsets that will help you really get to the core of who they're as a human. So, push PLAY and join us as we delve into understanding your client's state of mind! UltimateAdvisorPodcast.com UltimateAdvisorMastermind.com

The Ultimate Advisor Podcast
94 - Creating a Wow Experience for Your Clients - Determine Your Value System

The Ultimate Advisor Podcast

Play Episode Listen Later Feb 17, 2021 28:18


In this episode of The Ultimate Advisor Podcast, we jump right into another exclusive, three-part series focusing on what it means to create a wow experience for your clients. The first topic that we discuss is how you can determine your value system and how this foundational activity truly lays the groundwork to create the wow factor. We discuss the importance of hiring the right people who have the same values from the start. We also go over the importance of aligning yourself with other people who're going to carry out your mission and your vision. So push PLAY and let us walk you through how to make the values of your organization evident to your ideal clients/customers, and ensure your employees share your value system and are a good culture fit. UltimateAdvisorPodcast.com UltimateAdvisorMastermind.com

Classroom Without Walls
Creating a "wow" experience for your customers with Dan Gingiss

Classroom Without Walls

Play Episode Listen Later Jan 8, 2021 58:45


Coronavirus forever CHANGED our lives for marketers, entrepreneurs, & small business owners What's more important than ever during this global pandemic is Customer Service WHY ? Here is a story that will melt your heart Our apartment building's leasing office decided to give every family a bag of popcorn + they packaged it in a nice & cute bag Wow... I have never seen my children love popcorn that much Pretty neat, right? ---- If you are an entrepreneur and small business owner, how can you create a WOW experience for your customers? How can you do things differently in the new normal to attract new customers and retain current ones? ---- Check out my interview with Dan Gingiss to discuss how you can create a WOW experience for your customers Dan is THE Customer Experience expert. He is also a sought-after keynote speaker & podcaster ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls Do you know that this podcast is also a weekly live streaming show? Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to delivery valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

UnderDog
From Farming to World Class Master Sales Coach & Best Selling Author, Don Shares his Inspirational Entrepreneurial Journey

UnderDog

Play Episode Listen Later Jan 3, 2021 51:35


Don Williams is the CEO of Don Williams Global, in addition to being the author of the Do It Yourself Contact Center Manual (2015), Romance your Customer - Before Someone Else Does (2017), and the creator of the 'WOW, WOW, WOW Experience.'Don is a serial entrepreneur who started his first business in 1986 with capital totaling $6,000.00. He is currently the founder and principal of more than a dozen companies including global and Fortune 500 clients.Don’s passion is in helping businesses develop and provide such exceptional customer experiences that their market must reward them with dominance. Aside from being an author, Don is also providing Tactical Sales Consultation, Keynote Speaking, and facilitating.In Tactical Sales Consulting, he assesses current systems and procedures and then recommends & helps implement improvements. He looks at every facet of the Prospect - Customers Journey and apply 30 years of sales knowledge and artistry to the business.Don also knows how to WOW the crowd as a Keynote Speaker. He lets the audience have fun, learn, and leave with actionable takeaways that will improve their businesses and lives.And lastly, Don also does facilitation with Boards, Leadership Teams, etc. He helps push through obstacles and find new progress in their endeavors.Social Media Links:Website: https://donwilliamsglobal.com/LinkedIn: https://www.linkedin.com/in/don-williams-a63375a/Facebook: https://www.facebook.com/donwilliamsglobal/Instagram: https://www.instagram.com/don_williams_global/Twitter: https://twitter.com/DWilliamsGlobal

That Moment: Heart to Heart Talk with Dr. Victoria Grinman
7: Your Greatest Pain Is Your Greatest Gift with Elaine Williams

That Moment: Heart to Heart Talk with Dr. Victoria Grinman

Play Episode Listen Later Dec 13, 2020 45:05


Victoria spoke with Elaine Williams! Captivate the Crowd & On-Camera Coach Elaine is an award winning comedian, speaker and performance coach with credits like: Saturday Night Live, America's Got Talent, HBO, ABC, NBC, FOX TV; been featured in The New York Times, Hay House Radio & the Huffington Post. Elaine's clients have gone from never doing video/speaking live to having their own You Tube Channels, doing International Book Tours, and speaking for NASA. Elaine combines her Debbie Ford/JFK University coaching certifications with her 30 plus years of performing professionally in theatre, film, tv, voice-over, radio, and stand up comedy to transform her clients into “Captivating Speakers.” Elaine has spoken on college campuses across the US. Recent colleges include: Kent State, Notre Dame, UT Austin, SUNY Empire State, and U of Wisconsin, Green Bay. Her TV pilot, “Room for Improvement”, about her life as a landlord, comic and speaker, was a finalist with Lifetime TV and A & E in the NY TV Festival; and Elaine was voted the top “Up and Coming Comic” in the NY Underground Comedy Festival. Her other trainings include: Leadership Training with Landmark Education, EFT Training, Meisner Acting Training, and has been honored for her work with the military and their families at Fort Drum in NY and Nellis Air Force Base in Nevada. She did the NYC Marathon in 4:40, and raised thousands in charity bike rides for MS. Her degree is a BA in Drama from UT Austin with honors. Elaine's the author of 3 books: Stop the Madness: How to Identify Addiction Warning Signs in your Friends…and What do do about it. What Every Student Needs to Know Before They Leave for College: How to Stay Safe and Stay Smart. Nothing but Net: Creating Your Customer's Wow Experience with Humor!

Turn on the Light Broadcast

WOW Experience

The Live Free Podcast with Micala Quinn
128: Using systems to create a WOW experience for our clients with Loran Elise Geeter

The Live Free Podcast with Micala Quinn

Play Episode Listen Later Aug 10, 2020 32:03


Do you have a system that WOWs your clients from the first time they meet you to working with you month after month? In this episode systems and workflow strategist, Loran Geeter shares how she uses systems to create an unbeatable experience for her clients. Loran started her business as a Social Media Manager, but in working with her clients, she saw a major need for backend support. She began to understand that no matter what service she was hired for, the outcome always depended on the systems her clients had in place. She decided it was time for her to make a bigger impact on her clients businesses by assisting them with systems that would make their entire business flow smoother. In this episode, we cover how systems boost your authority and confidence in addition to creating a WOW experience for you clients. Thanks for listening today! Head over to the show notes for the links and resources mentioned. Let Loran (@loranelisecollective) and I (@Micala.Quinn) know what you're implementing from this episode over on Instagram! Talk with you there! SHOW NOTES: www.MicalaQuinn.com/episode128

The Wellness Business Podcast
EP150: How To Create A WOW Experience For Your Clients

The Wellness Business Podcast

Play Episode Listen Later Apr 28, 2020 24:31


Are your clients raving about you to their friends and colleagues? If we called one of your recent clients, would they say they had a WOW experience working with you? Why are we asking you this question? Because it's one of the best ways to get referrals (a free, and very effective marketing strategy). In Pat Flynn's book, Superfans – “The Easy Way to Stand Out, Grow Your Tribe and Build a Successful Business,” he says: “If you want to business and a brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create.” We couldn't agree more, and on this week's episode of The Wellness Business Podcast, we're sharing our take on this, including specific examples, so you'll know how to put this into place in your business.   You'll discover: Real-life examples of some of the WOW experiences we've had in the past year, so you use them as inspiration How you can create a WOW experience for your clients (with little to no cost) Examples of what we did for our health coaching clients to make them feel special Ideas of what you can do for your clients to go above and beyond to delight and surprise them   It doesn't take a big gesture to stand out, and go the extra mile, but it makes you memorable, and it's one of the things that prompts people to rave about you. Tune in to learn how!   Links to Resources: Wellness Business Insider's Club Karen's Facebook Group Karen's Instagram Kathleen's Facebook Group Kathleen's Instagram The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram

Psicologia con Luca Mazzucchelli
Storytelling: l'arte di raccontare storie - Mick Odelli ospite House Of Minds

Psicologia con Luca Mazzucchelli

Play Episode Listen Later Apr 21, 2020 59:36


Parliamo di Storytelling e dell'arte di raccontare storie con Mick Odelli, ospite House Of Minds for Social, divulgatore di Youtube, creativo digitale ma soprattutto storyteller multidisciplinare. Mick ci svela alcuni segreti dello Storytelling e a proposito di narrazione ci racconta in prima battuta la sua storia di crescita personale e professionale. Alcuni spunti interessanti che Mick ci offre: - La sua definizione di Storytelling - L'importanza di emozionare per far ricordare esperienze alle persone ("Wow Experience"). Ti segnalo i libri che abbiamo citato in questa Live, clicca al link per l'acquisto: - "La caffetteria del masochista" di Donald Norman: http://amzn.to/2l9zrdu - "Uno psicologo nei Lager" di Viktor Frankl: http://amzn.to/1kPBm3h ---- Per vedere i prossimi appuntamenti di "House of Minds for Social", il nuovo format di Instagram nato ai tempi del Coronavirus per trascorrere insieme questo tempo libero, ecco il link: https://www.houseofminds.it/for-social Gli appuntamenti scorsi li trovi invece nella playlist "Coronavirus, quarantena e tempo libero: le mie live", ecco il link: https://urly.it/34zb9 - Per seguire le live in diretta, seguimi su Instagram: https://www.instagram.com/luca.mazzuc... - Per seguire House of Minds su Instagram, ecco il link: https://www.instagram.com/houseofmind... - Acquista qui il tuo biglietto per il grande evento del 7-8 Novembre 2020 di crescita personale: https://bit.ly/3cTXExm - Se vuoi rimanere aggiornato con i contenuti di Mick Odelli, ecco il suo canale Youtube: http://tiny.cc/ti2jmz

Psicologia con Luca Mazzucchelli
Storytelling: l'arte di raccontare storie - Mick Odelli ospite House Of Minds

Psicologia con Luca Mazzucchelli

Play Episode Listen Later Apr 21, 2020 59:36


Parliamo di Storytelling e dell'arte di raccontare storie con Mick Odelli, ospite House Of Minds for Social, divulgatore di Youtube, creativo digitale ma soprattutto storyteller multidisciplinare.Mick ci svela alcuni segreti dello Storytelling e a proposito di narrazione ci racconta in prima battuta la sua storia di crescita personale e professionale. Alcuni spunti interessanti che Mick ci offre:- La sua definizione di Storytelling- L'importanza di emozionare per far ricordare esperienze alle persone ("Wow Experience").Ti segnalo i libri che abbiamo citato in questa Live, clicca al link per l'acquisto:- "La caffetteria del masochista" di Donald Norman: http://amzn.to/2l9zrdu- "Uno psicologo nei Lager" di Viktor Frankl: http://amzn.to/1kPBm3h----Per vedere i prossimi appuntamenti di "House of Minds for Social", il nuovo format di Instagram nato ai tempi del Coronavirus per trascorrere insieme questo tempo libero, ecco il link: https://www.houseofminds.it/for-socialGli appuntamenti scorsi li trovi invece nella playlist "Coronavirus, quarantena e tempo libero: le mie live", ecco il link: https://urly.it/34zb9- Per seguire le live in diretta, seguimi su Instagram: https://www.instagram.com/luca.mazzuc...- Per seguire House of Minds su Instagram, ecco il link: https://www.instagram.com/houseofmind... - Acquista qui il tuo biglietto per il grande evento del 7-8 Novembre 2020 di crescita personale: https://bit.ly/3cTXExm - Se vuoi rimanere aggiornato con i contenuti di Mick Odelli, ecco il suo canale Youtube: http://tiny.cc/ti2jmz

Cover Your Assets with Todd Rooker
3/21/20 Cover Your Assets: Study of a Local Entrepreneur on How to Create the WOW Experience

Cover Your Assets with Todd Rooker

Play Episode Listen Later Mar 21, 2020 61:53


Matt Feehan, owner and operator of Fix Auto in Maple Grove and Brooklyn Park, joins Todd Rooker to share his family business success story and how he's created an unmatched customer experience. You can find Fix Auto at www.fixautousa.com or call them at 763-424-2522.

The Skin CEO
Tips for Creating a “Wow” Experience for Your Patients

The Skin CEO

Play Episode Listen Later Aug 20, 2019 40:50


The impetus for this impromptu podcast came from an offline conversation I had with Kaeli Lindholm about some observations we both had when working with practices about the patient experience. We decided to invite listeners in and share it on the podcast so that you could glean some tips on how you can improve the patient experience in your practice or spa. We hope you enjoy this honest and uncut conversation! Mentioned in this episode: Kaeli's website: http://klcaestheticconsulting.com Kaeli's Instagram: http://instagram.com/klcbosslady Heather's Instagram (http://www.instagram.com/heatherterveen) Aesthetic Success Podcast Episode #6 (http://www.heatherterveen.com/habits-of-7-figure-mds-taking-actionable-steps-toward-achieving-goals/)

The Engaged Club
053 - 9 Traits of remarkable Service - Create That Wow Experience

The Engaged Club

Play Episode Listen Later Mar 19, 2019 7:11


Jim Hope's "9 Traits of Remarkable Service."Trait #8 - Create That Wow ExperienceWhat could you do in serving your customer that would leave such an impact, people hundreds of miles away talk about it years later?Jim tells a story of a stressful dinner out that turned into an incredible special occasion experience.

DefTalk, Good Morning Azeroth
DefTalk Episode 29: What is the "Classic" Experience? w/ Graysfordays

DefTalk, Good Morning Azeroth

Play Episode Listen Later Feb 28, 2019 93:06


In this episode of DefTalk, we sit down with Graysfordays and discuss what actually is the "Classic" WoW Experience after all these years.

Wow Your Customers Now! with Chris Egelston
Episode 1 - What Is A WOW Experience

Wow Your Customers Now! with Chris Egelston

Play Episode Listen Later Feb 10, 2019 8:52


In this premiere episode, Chris Egelston introduces the podcast features and then discusses what is a WOW Customer Experience and what creates it. He also shares the Number One Technique that you and all of your people need to use to start delivering the WOW.

A.V.A Live Radio Music
Jax Daily How to deliver that Wow experience for your fans

A.V.A Live Radio Music

Play Episode Listen Later Dec 30, 2018 9:16


Jax Daily How to deliver that Wow experience for your fans Every fan that became a super fan has a wow experience that really made an impact in their lives along the way so you need to be turning out those Wow factor experiences for your most avid fans. Here are some amazing ideas. Behind the much quoted statistic that 96% of Facebook Fans never revisit your Page lurks one of the biggest challenges in social media marketing: how should you engage... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

ROAR to WIn!
Episode 11 - The Superpower Called Accountability - Elaine Williams

ROAR to WIn!

Play Episode Listen Later Dec 14, 2018 63:49


Elaine Williams is an award winning stand up comedian and speaker who’s appeared on Saturday Night Live, America’s Got Talent, HBO, ABC, NBC, FOX TV. She’s shared the stage with Amy Schumer, opened for Dane Cook, been featured in The New York Times and on Hay House Radio; and is a blogger for the Huffington Post.More importantly, her students and clients have had success like this too. Elaine combines her coaching certifications from the late Debbie Ford (NY Times best selling author) and JFK University with her 40 plus years of performing in theatre, film, tv, voice-over, radio, and stand up comedy to transform her clients into “Captivating Speakers.”She shows conscious business owners how to be authentic, engaging, and credible on camera and when speaking live. Elaine helps her clients find their stories and craft them into magical moments of connection, which is a cornerstone of her work.In her speaker program: Captivate the Crowd & Camera and with her VIP clients, she shows people how to truly connect with their audience first, which is how they stand out above the noise in the marketplace. Elaine continues to perform stand up comedy in the NYC area, and she speaks on college campuses across the US. Recent colleges include: Kent State, Notre Dame, UT Austin, SUNY Empire State, and U of Wisconsin, Green Bay. Her TV pilot, “Room for Improvement”, about her life as a landlord, comic and speaker, was a finalist with Lifetime TV and A & E in the NY TV Festival; and Elaine was voted the top “Up and Coming Comic” in the NY Underground Comedy Festival. Only 7 % of communication is with actual words, the rest of it is body language, energy and tone. Elaine’s an engaging and captivating, master story teller and trainer because of her years on the stage and screen.Her other trainings include: Leadership Training with Landmark Education, EFT Training, Meisner Acting Training, and has been honored for her work with the military and their families at Fort Drum in NY and Nellis Air Force Base in Nevada. She did the NYC Marathon in 4:40, and raised thousands for charity with comedy benefits and bike rides. Her degree is a BA in Drama from UT Austin and she was on the Dean’s honor list. Elaine’s the author of 3 books: Stop the Madness: How to Identify Addiction Warning Signs in your Friends…and What do do about it.What Every Student Needs to Know Before They Leave for College: How to Stay Safe and Stay Smart.Nothing but Net: Creating Your Customer’s Wow Experience with Humor!http://www.captivatethecrowd.com

Stay Paid - A Sales and Marketing Podcast
55 - Creating a WOW Experience for Your Clients

Stay Paid - A Sales and Marketing Podcast

Play Episode Listen Later Dec 10, 2018 29:27


Think of an experience you’ve had with a business that really made you say “WOW.” What does it take to make that happen?   In this episode of Stay Paid, Josh and Luke discuss what makes a client experience successful, why trust and connection is important, and how technology plays a role in understanding your customer so they can have that true WOW experience. Visit our website to get more resources and back episodes! https://remindermedia.com/podcast/ Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM Follow ReminderMedia: https://twitter.com/remindermedia https://facebook.com/RMconnect Visit www.remindermedia.com to generate more referrals and repeat business.  

Go For It!
Go From Total Unknown to Sought After Expert

Go For It!

Play Episode Listen Later Dec 6, 2018 55:32


Jo Hausman interviews Jen DeVore Richter on her marketing techniques on how to go from a total unknown to sought after expert. Jen will teach these 3 Keys: Key #1 - focus on providing a WOW experience above all else- be outrageous! Key #2- whatever your competition is doing, do the exact opposite Key #3- your #1 job is to be the marketer of your business, not the provider of the service

Podcasts – Sound Advice Sales & Marketing
Jen Lehner and Phyllis Talk Mini-Courses and How to Provide a Wow Experience EP: 20

Podcasts – Sound Advice Sales & Marketing

Play Episode Listen Later Oct 10, 2018 24:38


Jen Lehner of Front Row and Front Row VIP joins Phyllis to tolk about her own podcasting story and how she got Gary Vaynerchuk to recorde her podcast intro!  Don't miss the digital marketing gold she shares - complete with how-to details!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Unstoppable Profit Podcast Hosted by Mike Stromsoe

Anything worth doing is worth doing with WOW! People will forget what you said. People will forget what you did. But people will never forget how you made them feel. – Maya Angelou Many organizations set out to satisfy their customers. This nowadays, is the minimum requirement.  This creates a great opportunity for you to […] The post Episode 30 : WOW Experience appeared first on Unstoppable Profit Podcast | Hosted by Mike Stromsoe.

wow experience mike stromsoe
Thrivetime Show | Business School without the BS
How to Create a Wow Experience

Thrivetime Show | Business School without the BS

Play Episode Listen Later Feb 28, 2018 19:51


If you need help systemically wowing your customers than tune in to this podcast as Clay Clark gives you the action steps you need to take to WOW your clients every time.

Thrivetime Show | Business School without the BS
Systematically Creating a Wow Experience for Your Customers

Thrivetime Show | Business School without the BS

Play Episode Listen Later Feb 12, 2018 24:50


Are you wowing your customers? Does your business have a high Net Promoter Score? Find out how to increase your net promoter score and learn how to wow your customers over and over on this podcast featuring business coach Clay Clark.

Peak Performers | Tools, Strategies & Psychology to Get Things Done
How to Create a "Wow" Experience for Your Clients | Steve Sims | Part 1 of 3 | Episode #404

Peak Performers | Tools, Strategies & Psychology to Get Things Done

Play Episode Listen Later Oct 20, 2017 23:46


Steve Sims is an “ugly” kid from the outskirts of London, who wasn’t born into the world of luxury but certainly holds his place there now.  As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve has been quoted in various publications including the Wall Street Journal, Forbes, London’s Sunday Times, South China Morning Post and many more. He has been on TV and has been a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard - twice!  Want to sing with your favorite rock star, be serenaded by Andre Boceli, walk the red carpet at A List Oscar parties, get married in the Vatican, Dive to the wreck of the Titanic  – these are just a few highlights of what Steve provides for his clients.  He makes the impossible, possible. An entrepreneur in the truest sense of the word, Steve is well regarded within the luxury world for his innovation and down-to-earth personality.  Known for his honesty, integrity and doing things “his way,” Steve creates experiences for his clients that they could never have imagined being possible.     Connect with Steve: Website:https://www.stevedsims.com Facebook: @SteveDSims Twitter: @SteveDSims1 Instagram: @stevedsims    PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial  Blue Apron -  $30 Off Your First Order   Acuity Scheduling - Stop Wasting Time Setting Up Meetings   Peak Accountability - http://www.thorconklin.com/accountability/   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin   Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation    #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Becoming Referable Podcast
Episode 2 – Michelle Hoskin on Creating a WOW Experience

Becoming Referable Podcast

Play Episode Listen Later Dec 1, 2016 32:44


Michelle Hoskin (Little Miss WOWW!™) is a globally recognized author, speaker and coach. Her innovative yet remarkably effective insights and concepts inspire and excite all those around her as she takes you on a journey to find your purpose, ignite your passion and unleash […] The post Episode 2 – Michelle Hoskin on Creating a WOW Experience appeared first on Becoming Referable.

wow experience michelle hoskin
I Love Marketing
DISK: How to Deliver a WOW Experience- Packaging, Products, and Fulfillment - I Love Marketing Bonus Episode

I Love Marketing

Play Episode Listen Later Sep 28, 2016 40:29


In this episode, you’ll discover what it takes to keep growing in business, how to build a great culture, how to keep clients for life, and strategies EVERY entrepreneur should know about printing, publishing, and product fulfillment, with Joe Polish and Genius Network member, Joey Foley. Here’s a glance at what you’ll learn in this episode: Joe Foley shares how Disk.com became one of the most trusted authorities in making and delivering information products Where the top authors, speakers and trainers in the world go to get their products created, printed and fulfilled Joe Polish and Joe Foley give you a behind the scenes look at the Disk.com facility What it takes to keep growing in business, build a great culture and keep clients for life Joe explains best practices every entrepreneur should know about product creation, printing, packaging and fulfillment What products can you have created? Discover all your options including books, audio CDs and DVDs, workbooks, USBs, signs and displays, magazines, newsletters and more How to get all your fulfillment needs handled including book launches, product launches, continuity products, inventory management and more (PLUS: If you have an event, here’s how to get your workbooks, journals, lanyards, badges and nametags, signs and banners, order forms and gift items take care of…) The simplest all-in-one solution for all your product development, manufacturing and distribution needs Shownotes and links from this episode can be found at: http://www.ilovemarketing.com/disk

Online Marketing Made Easy with Amy Porterfield
#125: How to Create a WOW Experience When Selling Online Programs

Online Marketing Made Easy with Amy Porterfield

Play Episode Listen Later Aug 18, 2016 39:01


You bring something incredibly unique to your online course—your special delivery, your ideas, your personal experiences. However, you still want to go that extra mile to WOW your students and make sure they feel like buying your course was more than just a worthy investment. Recently I heard some important (and crazy) statistics on customer satisfaction and wanted to share them with you. Once I saw these mind-blowing stats, I knew right away that I needed to share with you my special ways to attract and keep a customer for life. Here are those stats— 53% of customers switch to a competitor because they feel unappreciated 40% of customers begin purchasing from a competitor because of their AMAZING reputation 42% switch to a competitor because they are put-off by rude staff 29% switch because they are annoyed by a lack of staff knowledge (a very important one for those of you with online courses!) Today, we are turning the tables on these stats and making sure you are on the positive end of these experiences! I’m giving you five ways you can WOW your students starting the minute they enroll in your course. If you’ve ever worried that your course idea has already been done before, use these 5 Wow Factors to beat your competition every single time. I have all 5 outlined here. I love the experience of being WOW-ed! It not only makes me a bit giddy, but it makes me feel great about my decision to buy. It also makes me want to be an enthusiastic, REPEAT customer when I feel like I’m treated extra special. Listen now to get ALL the details of the online course WOW factor. The next step is to plan—plan, plan, plan. I’m giving you these five tips so you can easily plan them into your next course launch. The results and love you will receive from your students if they feel WOW-ed will be SO WORTH IT!

Dr. Doug Podcast
Give them a wow experience

Dr. Doug Podcast

Play Episode Listen Later Apr 8, 2016 4:17


Give your business clients/customers the type of experience that causes them to want to come back for more, as well as refer their friends.This show is brought to you by Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Customer Experience University - Winning Loyalty & Engagement One Customer at a Time
Memorable WOW Experience Held Together by Coffee Stir Sticks

Customer Experience University - Winning Loyalty & Engagement One Customer at a Time

Play Episode Listen Later Jan 14, 2016 3:05


In this week's episode, Dr. Michelli, discusses how you can wow customers without spending a dime...

The Dealer Playbook
Building A Team Culture In Your Dealership

The Dealer Playbook

Play Episode Listen Later Apr 4, 2014 32:29


Dealer Playbook Episode 1  It's no secret that in today's automotive market, providing a "Wow Experience" for shoppers is an absolute must. Car dealers all over the world invest tons of money and time in making sure customers are taken care of and are getting a top-notch shopping experience. We try so hard to provide the ultimate shopping experience for our customers, but let's switch our thought process. What are we doing to create an incredible dealership culture that inspires and energizes our internal team? Keeping your people motivated, engaged and happy all ties back to the dealership's internal culture. Every dealership has a culture - it's the way your employees feel when they come to work, good, bad or indifferent. What is your dealership's culture like? If you don't know, it's probably not a good. It's a simple, yet powerful, concept - if your team is happy and each member feels a sense of satisfaction in their individual roles, they'll perform better. Yet so many employers, especially in the automotive industry, aren't putting energy and resources into into creating that ideal positive, motivating environment. Keys to building a dynamic dealer culturePersonnel, from top to bottom, shares the same goal. There is team “buy in” and everyone supports the underlying message and objectives. A recruitment strategy that targets premium, dynamic team members Education. Empower your team with resources and knowledge. Ongoing education is an important part of any career growth and individual development. Collaborate with your entire team. Encourage creativity and idea sharing. Create an environment where your team feels comfortable and safe sharing their thoughts and opinions. Buy in is key. From the dealer principal to the clean up crew, everyone has to be onboard with your message and goals. Without buy in, employees will never become brand evangelists, sharing the message and inspiring others. Once you have the workplace culture ‘recipe' complete, your team will be the greatest form of marketing you have. They will proudly, with no hesitation, spread the message of your dealership's greatness. Recruitment is a significant process. The automotive industry notoriously has struggled with this part of the business. Many dealers recruit with the mentality, "a body is better than no body." Are you breathing? Do you have a heartbeat? You're hired! Dealers spend tremendous amounts of money on bringing customers through the showroom doors, but all of that cash and those efforts get flushed dow

The Dealer Playbook
Tracy Myers: Giving a Wow Experience To Your Employees

The Dealer Playbook

Play Episode Listen Later Apr 4, 2014 40:44


The Dealer Playbook Episode 3 In the dealership business, your team's attitude is crucial. Today's automotive consumers are smart. They know when you're being sincere, and they know when you're feeding them a line of bull.  Dive into this episode with one of the automotive industry's top experts, Tracy Myers from Frank Myers Auto Maxx in Winston Salem, North Carolina. In this dose of the Dealer Playbook, learn some of Tracy's key rituals and tips that propel his dealership toward constantly creating a positive work environment for his employees, resulting in a phenomenal experience for his customers. Tracy gives the play by play on how to build a thriving, positive dealership culture.  Keeping your service teams motivated not only creates a better dealership environment, but it sells more cars and repeat services. When you amp up your dealership culture so your staff is genuinely excited about your products, that energy is contagious. Before long, you've gained long-term customers who are pumped to be doing business with you. Tracy is an undeniable expert when it comes to creating a ‘Disney World' kind of experience for every single person standing within his dealership property, but he's quick to admit it's a huge waste of time if your staff isn't completely on board and proud to be a part of the team efforts..  As a dealer principal or any level of manager, you have the power to directly affect your employee's work experiences and job satisfaction. Making changes as simple as showing interest in their personal lives and getting to know your team members can have an amazing affect on their attitude and commitment.  If your team doesn't support your dealership's message and objectives, all the sales training and product education in the world is worthless.Tracy Myers Facebook:https://www.facebook.com/frankmyersauto?fref=ts Tracy Myers Twitter:https://twitter.com/RealTracyMyers Tracy Myers Website:http://www.tracymyers.com/ 

The Dealer Playbook
Building A Team Culture In Your Dealership

The Dealer Playbook

Play Episode Listen Later Apr 4, 2014 32:29 Transcription Available


Dealer Playbook Episode 1   It's no secret that in today's automotive market, providing a "Wow Experience" for shoppers is an absolute must. Car dealers all over the world invest tons of money and time in making sure customers are taken care of and are getting a top-notch shopping experience.   We try so hard to provide the ultimate shopping experience for our customers, but let's switch our thought process. What are we doing to create an incredible dealership culture that inspires and energizes our internal team? Keeping your people motivated, engaged and happy all ties back to the dealership's internal culture. Every dealership has a culture - it's the way your employees feel when they come to work, good, bad or indifferent. What is your dealership's culture like? If you don't know, it's probably not a good.   It's a simple, yet powerful, concept - if your team is happy and each member feels a sense of satisfaction in their individual roles, they'll perform better. Yet so many employers, especially in the automotive industry, aren't putting energy and resources into into creating that ideal positive, motivating environment.   Keys to building a dynamic dealer culture Personnel, from top to bottom, shares the same goal. There is team “buy in” and everyone supports the underlying message and objectives.   A recruitment strategy that targets premium, dynamic team members   Education. Empower your team with resources and knowledge. Ongoing education is an important part of any career growth and individual development.   Collaborate with your entire team. Encourage creativity and idea sharing. Create an environment where your team feels comfortable and safe sharing their thoughts and opinions.   Buy in is key. From the dealer principal to the clean up crew, everyone has to be onboard with your message and goals. Without buy in, employees will never become brand evangelists, sharing the message and inspiring others. Once you have the workplace culture ‘recipe' complete, your team will be the greatest form of marketing you have. They will proudly, with no hesitation, spread the message of your dealership's greatness.   Recruitment is a significant process. The automotive industry notoriously has struggled with this part of the business. Many dealers recruit with the mentality, "a body is better than no body." Are you breathing? Do you have a heartbeat? You're hired! Dealers spend tremendous amounts of money on bringing customers through the showroom doors, but all of that cash and those efforts get flushed down the toilet when those same customers are mishandled by a unprofessional, unqualified salespeople.   Ongoing team education is an important aspect of most successful, long-term businesses. Think about your current staff, especially individuals you think could be doing better. Have you provided them with right tools and resources needed for them to reach the next level in their position? While poor job performance doesn't fall entirely on the employer's shoulders (individuals need a certain amount of internal drive), it can't be argued that a happy employee who feels job satisfaction will outperform their unhappy coworkers. And when we're good at things, we tend to like doing them more (like selling cars).

The Dealer Playbook
Tracy Myers: Giving a Wow Experience To Your Employees

The Dealer Playbook

Play Episode Listen Later Apr 4, 2014 40:44 Transcription Available


The Dealer Playbook Episode 3 In the dealership business, your team's attitude is crucial. Today's automotive consumers are smart. They know when you're being sincere, and they know when you're feeding them a line of bull. Dive into this episode with one of the automotive industry's top experts, Tracy Myers from Frank Myers Auto Maxx in Winston Salem, North Carolina. In this dose of the Dealer Playbook, learn some of Tracy's key rituals and tips that propel his dealership toward constantly creating a positive work environment for his employees, resulting in a phenomenal experience for his customers. Tracy gives the play by play on how to build a thriving, positive dealership culture. Keeping your service teams motivated not only creates a better dealership environment, but it sells more cars and repeat services. When you amp up your dealership culture so your staff is genuinely excited about your products, that energy is contagious. Before long, you've gained long-term customers who are pumped to be doing business with you. Tracy is an undeniable expert when it comes to creating a ‘Disney World' kind of experience for every single person standing within his dealership property, but he's quick to admit it's a huge waste of time if your staff isn't completely on board and proud to be a part of the team efforts.. As a dealer principal or any level of manager, you have the power to directly affect your employee's work experiences and job satisfaction. Making changes as simple as showing interest in their personal lives and getting to know your team members can have an amazing affect on their attitude and commitment. If your team doesn't support your dealership's message and objectives, all the sales training and product education in the world is worthless. Tracy Myers Facebook: https://www.facebook.com/frankmyersauto?fref=ts Tracy Myers Twitter: https://twitter.com/RealTracyMyers Tracy Myers Website: http://www.tracymyers.com/ Unfair Advantage Automotive Mastermind Group: http://unfairadvantagemastermind.com/

Stepping Up Service
Stepping Up Service: Delivering the WOW Experience

Stepping Up Service

Play Episode Listen Later Jun 8, 2012 41:27


On this episode of Stepping Up Service, hosts Alan Jackson and Ed Gagnon premiere their new hit game show “Alan, What Do You Expect?” We expect the Game Show network will be calling anytime now about syndication rights…little do they know Alan has a contract that states he must always be a contestant. Ed and Alan also discuss nine customer service power words.