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Platonic friends help with Intimate shaving, complicated by arousal. By darrenr.  Listen to the ► Podcast at Steamy Stories. “There's one thing, though,” Anna said hesitantly. “I'm nervous about wielding a razor in such a tender place when I can't see very well down there. Would you, would you be willing to help me?” Jake swallowed. “Help, um, help you shave?” Anna nodded. “I know it's a big favor. It's no problem if you'd rather not.” Jake couldn't think of anything he wanted to do more than spend some quality time with Anna's vagina. "There's one thing, though," Anna said hesitantly. "I'm nervous about wielding a razor in such a tender place when I can't see very well down there. Would you... would you be willing to help me?" Jake swallowed. "Help, um, help you shave?" Anna nodded. "I know it's a big favor. It's no problem if you'd rather not." Jake couldn't think of anything he wanted to do more than spend some quality time with Anna's vagina. "It's not that! I'm happy to help. It's just, I've never shaved a, um, you know, a..." "Vulva?" Anna said with a smirk. "It's okay to use the word. Anyway, neither have I! But you have the advantage of being able to see down there." "Okay, fair point," Jake said. "But it also means... well in order to do this, I'll need to..." Anna raised her eyebrows waiting for him to finish. "I'll be clean," Anna said. "I'm going to shower first, of course." Jake wasn't expecting that. He shook his head. "Oh, no, I'm not concerned about that. I just mean I'll need to... touch... you. There. You know, to shave you." Anna frowned. "Yes, hmm, I see the difficulty now. You've got a friend sincerely asking for your help with her most private place, and you're balking because even a clean vulva is, let's face it, pretty gross." "NO!" Jake said. "That's not it at all!" Anna looked hurt. "I'm sorry, I don't mean to yell. You're completely misunderstanding me. I don't think you're gross in any way. I don't think your... vulva is gross. At all. Not to be too corny about it, but I think your whole body is beautiful. Including your vag--, I mean, vulva." Anna looked skeptical. Jake grimaced. "I'm nervous because... well, you've said our relationship isn't sexual. I have to be honest with you. There's no way I can touch your body... your vulva... and not be affected. Sexually." Anna bit her lip and looked down, nodding. "I'm still figuring myself out. I think that experience with Andrew all those years ago affected me more than I realized. I don't know what I want, or what I feel. I just know I feel safe with you." She lifted her head to look him in the eye. "Do you think it's possible to just pretend that it's not sexual between us?" "Yes, I can do that," Jake said. "Though my body might react differently." Anna smiled in relief. "Then there's nothing to worry about. Once the novelty wears off, you'll realize what a tedious task you've volunteered for. Now come ON already." Her face bright with happiness, she jumped up from the couch, pulling him by the hand to the bathroom. "I'm happy to help shave you in return, of course." "That's probably safest," Jake said, trying to play it cool as he realized where she would be touching him. They showered together like normal. Anna got two fresh towels, spreading one on the floor of the bathroom and keeping the other folded as a pillow. She unwrapped a new razor and put it, along with a can of shaving cream, beside the towel. Lying down on her back, she stretched her legs out and spread them apart. "Do you think I should shave it all or keep a patch of hair?" she asked. Jake stood transfixed by the sight, contemplating her lovely bush. It was full and fluffy and beautiful, with light brown hair looking impossibly soft. Part of him didn't want her to shave it, but only part of him. "We could definitely leave a patch of hair if you want. Though even if you start fully shaved it would grow back soon." "Good point. Let's just shave it all to start." She reached for the can of shaving cream. "Wait," Jake said. "When I've shaved my beard in the past it worked much better when I clipped the hair short first. Otherwise the razor gets clogged. I have some small mustache scissors, if you want?" "Good idea," Anna agreed. Jake dug in his drawer until he found the scissors, and then turned to face her and froze. Could he really do this? He felt a bit faint at the thought of accidentally cutting her. "It's okay, Jake. I know you're going to be gentle. Go ahead and start!" She smiled nervously at him. "But please be careful." Jake took a deep breath and knelt between her open legs. He'd never been this close, and his greedy eyes took in every detail. He looked up to her face, framed at this angle by her lovely breasts, and she gave him an encouraging nod. Taking a deep breath, Jake raised his empty hand toward her and gently grabbed a tuft of hair. It was even softer than it looked. "Your hair is beautiful. Are you sure you want me to cut it?" Anna rolled her eyes. "Yes, I'm sure. Let's do it!" Slowly, Jake brought the scissors up and snipped off a chunk of hair. Realizing he needed a place to collect it, he spread out a tissue. Anna watched him intently, propped up on her elbows. Carefully he worked, gathering and snipping, gathering and snipping. He gently brushed the loose hairs off her after trimming everything above her cleft. "How are you doing?" Jake asked. "Thank you for being so gentle. I would be a nervous wreck doing this myself." "It's my pleasure," Jake said automatically, before realizing how intensely true the statement was. Quickly, he added, "Are you ready for me to continue working down... lower?" "You mean on my vulva?" She laughed. "Please use the names of my body parts, you silly." "Sorry, you're right. Are you ready for me to trim your vulva?" "Absolutely, please go ahead," Anna said with a smile, though he still saw nervousness in her eyes. She dropped back onto the towel pillow, her breathing only a little shaky. Looking at her tender folds, Jake felt his palms sweating and his heart beating furiously. Gently, so gently, he touched his finger to the top of her cleft and drew it down to tease out the hairs trapped within. It took a few tries to get the hairs pulled off the bit of her inner labia that sat flush with her cleft. Careful to hold the scissors so he could see exactly where they cut and terrified of hurting her, he trimmed down the length of her outer lips. Anna's hips twitched a little. "That tickles!" "Sorry! I'm not trying to tickle you." "I know, it's just a bit of sensory overload. Can you please just pause for a minute and press your palm against my skin, just to give my nerves a minute to calm down?" "Skin? Don't you mean 'vulva'?" Jake said. Anna laughed. "Fair point! Yes, please put your hand over my vulva to calm it down." Jake put his palm against her cleft and felt its warmth, relishing the intimacy. Anna sighed and took a few deep breaths. "Okay, I'm good. Keep going." "Could you please spread your legs a bit wider, so I can trim at the base of your legs?" "Sure thing!" Anna said. She bent her knees, bringing her feet up to rest against the sides of Jake's legs as he knelt before her. Her outer lips were pulled apart, revealing moist pinkness inside. Her lovely scent grew stronger in his nose. Jake felt his erection jump. At least she couldn't see his obvious arousal now. A few more minutes of careful clipping and he was done. He couldn't be sure, but her inner lips looked wetter than before. He gently brushed the loose hairs away from her cleft and onto the tissue. Remembering how it might tickle, he placed his palm over everything again to relieve her. "Would you like me to clip, um, further down?" Then, remembering her earlier admonishment, added, "Around your, uh, anus?" Anna giggled as she sat up, her cheeks a little red. Anna bit her lip. "I suppose getting embarrassed at this point is silly. Yes, please trim down there, too." She turned over onto her knees and pushed her bottom into the air, giving Jake his first clear view between her cheeks. His heart yearned with affection for her, the desire to care for her, even her cute little butthole. Only a few wisps of hair grew back there, and he was soon finished clipping. "Okay, I think we're ready to start shaving," Jake said. "Does it make sense to do that in the tub with lots of warm water?" "Definitely the tub, but we're not ready yet. I need to clip you!" "Oh!" Jake said, "I forgot." It was true. He was disappointed to realize he was quite erect, and with no way to hide it. "Well come on, trade places with me!" Jake stood up, his massive erection hanging out in the open air. He lay on his back feeling exposed and embarrassed. Anna knelt between his legs, and then she picked up his feet and brought them against the sides of her legs, so he was spread apart like she had been. His straining dick pointed up at the wall somewhere above his head. "Sorry about that," he said, gesturing toward his erection. "Don't be!" Anna replied. "I think it actually works better to have the skin stretched out for this. See if you can keep it that way. Are you ready?" "Sure, go ahead," Jake answered. He didn't expect it to be difficult to stay hard with her breath gently tickling his shaft. Sitting up on his elbows, he watched her gently grab a tuft of hair and clip it. She looked up to make sure he was okay, and then resumed careful clipping. Her breasts hung down in a lovely way as she bent over him clipping. Jake put his head back on the towel pillow and tried to relax, her every touch thrilling him. "I didn't realize hairs grew up the shaft of your penis." "Yeah it's pretty nasty." "No, it's not nasty," Anna said. "Just interesting." He felt her fingers gingerly wrap around his shaft. "Wow, the skin is so soft. It's a weird contrast with the hardness beneath the skin." Jake relished the feel of her hand on him and listened to the soft swish of the scissors. "Are you doing okay?" Anna asked. She paused and kept her hand still on his hardness, the same anti-tickling strategy he'd used on her. It felt so nice. Jake was far more than okay, though he didn't dare say that. He tilted his head up to look at her. "Perfectly comfortable. Thank you for being so careful." She smiled at him, and then returned to her trimming. Her tongue poked out between her lips the same way it did when she was focused on some electronics soldering project. Seeing her so dedicated to caring for him made his ridiculous dick strain against her fingers. "Everything is more dynamic down here than I thought," Anna said. Jake sat up again to give her a questioning look. "I suppose it's obvious. It just hadn't occurred to me. Like, when you're hard it's not simply rigid. It's constantly softening a bit and re-hardening. I can even feel your pulse! And your scrotum moves!" Jake laughed. "Yeah I guess it's all pretty weird." "Not weird! Interesting." Anna moved her hand down to his scrotum, her fingers gently stroking it as she trimmed hairs. "Alright, flip over so I can trim your... um," Anna giggled for a second before continuing. "Your anus." Jake dreaded this, but he complied. "Oh, I like how this seam of skin connects to your scrotum. This is so interesting!" A few more minutes of trimming and then she was done. "Okay NOW we're ready for the shaving part," Anna said brightly. Jake righted himself and helped clean up the tissues of trimmed pubic hair. There was a lot of hair. "Wow, look at us all trimmed!" Anna said, looking back and forth between the two trimmed crotches. "It feels cooler already. This is going to be great!" She started the water running and moved the new razor and can of shaving cream to the edge of the tub. They climbed in together and sat facing each other in the rising water. "This is fun," Anna said. "I know it must be weird and tedious for you. I really appreciate you doing this with me." "Are you kidding?" Jake said. "I'm having fun too. It's not tedious at all." Anna pulled herself up to sit on the edge of the tub and handed Jake the can of shaving cream. Still sitting in the water, he scooted toward her as she spread her legs apart. Jake squirted some shaving cream into his hand. "Ready?" he asked. Anna nodded, but he could see that her smile was a bit forced. He didn't blame her for being nervous. He knew he felt more than nervous, and was grateful his hands remained steady. Jake dabbed the cream on the clipped-short hairs above her cleft and massaged it in with circular motions of his fingertips. Then he carefully dragged the razor in downward strokes, with the grain of her hair, stretching her skin flat as needed. Rinsing the razor often, he made sure to avoid re-shaving the same patch of skin. Finally, he was done with her pubic mound and rinsed her with cupped handfuls of water. "Nicely done, Jake!" Anna said, stroking the smooth skin with her hand. "Very nicely done." Jake smiled, feeling pleased with his work. "Are you ready for me to shave your vulva now?" "Yes please!" Anna replied, though he could tell her enthusiasm was trying to conceal her nervousness. Jake squirted more cream in his hand and dabbed it on either side of her cleft. With both hands he gently rubbed cream along the inside of her legs and along her outer lips. Glancing up to check on her, he saw her cheeks were flushed. Did his touches feel good to her, or was that simply terror? Anna gave him a reassuring smile. Jake tried to focus. Continuing the short downward strokes, Jake gently drew the razor along her outer lips. Terrified of hurting her, with his other hand he stretched the skin flat and pulled it away from her inner labia as he shaved. After several minutes of careful work, she was shaved as far down as he could work at this angle. He brought up cupped handfuls of water to rinse and carefully stroked her skin feeling for any spots he might have missed. After a few touch-up strokes, he felt satisfied. "How is that?" Jake asked, looking up to her face. Anna's cheeks were even more flushed, and she bit her lower lip. She broke out into a big smile. "Wow, Jake, you did a great job!" She explored all the shaved places with her fingers. "It feels so strange." "I didn't do a perfect job," Jake said. "I was afraid of giving you a razor burn, so I went for gentleness over thoroughness." "Thank you for being so careful. The whole time I knew I was in safe hands." "You're beautiful," Jake said softly, lost in thought staring at her smooth cleft. Then, catching himself, "I think it looks great! Want me to finish your, uh, anus?" "Definitely!" Anna said. She dipped her bottom in the tub water to get everything freshly wet and turned over on her knees to present her bottom to him. Jake put shaving cream along the inside of each bottom cheek. A few careful strokes of the razor later he was finished, and he stopped to admire his work on her beautiful body. "All done!" he announced. Anna sat back down in the tub. "Alright, your turn now. Up on the edge of the tub!" While shaving Anna, Jake was so focused on being careful that his misbehaving dick shrunk down to nearly normal. Spreading his legs and presenting himself to Anna, however, quickly brought it back to fully erect. "Thank you," she said. "I was worried how I would do this properly if your penis wasn't erect. Are you ready?" Jake nodded, and Anna started rubbing shaving cream into his pubic hair. Looking down he watched her beautiful face, completely focused on her task. Her breasts, so comforting to see, jiggled as she moved. Part of him was very present, relishing her touches and attention. Another part of him was so deep in thought it was almost like having an out of body experience. Anna was the one person he cared most about in the whole world. She was his closest friend, the person who most understood him. When he was away from her, he missed her. When he was with her, he felt utterly content. His place didn't feel like home unless she was there too. This wasn't mere physical lust, though there was plenty of that as well. He truly loved her. The trouble was he didn't see a way to tell her this, without risking messing up what he already had. The thought of frightening her off, of not sharing this intimacy with her, was too horrible to consider. Seeing the way she touched him, though, so carefully and tenderly, it was hard to believe she didn't have any sexual feelings for him. "There we go," Anna said, waking him from his reverie. Jake looked down to see himself thoroughly hairless. He didn't get time to really look before she turned him over to shave between his butt cheeks. A minute later she was finished. They rinsed off in the shower and stood next to each other in front of the mirror to admire the results. "We look fantastic. I love this!" Anna said. "You look amazing," Jake said. "So do you!" Anna was striking poses in the mirror. "Oh, I almost forgot. We need to moisturize." She dug in her drawer and pulled out a bottle of lotion. "It's a very gentle lotion suitable for the whole body. Do you mind if I apply it?" Jake shook his head and Anna straightened the towel on the floor for him to lie down upon. Anna used both hands on him to gently massage lotion everywhere she had shaved, including the shaft of his rock-hard dick and his smooth ball sack. Unlike shaving, he was obviously capable of applying lotion to himself without danger. But if she wanted to touch him and be touched by him, he certainly wasn't going to argue. He was surprised to find Anna spreading the lotion beyond the shaved areas, carefully rubbing it over his chest, arms, and legs. "Okay, flip over," she said, and Jake carefully arranged his erection as he did so. She rubbed lotion on his back, over his bottom, and lastly deep between his butt cheeks. Being touched all over felt incredible. "There you go," Anna said. "Now it's my turn, if you don't mind trading places." She handed him the bottle of lotion and lay down on her back with her legs apart. "It's safe for use on genitals, but all the same when you moisturize the outer lips of my vulva please try not to get any inside." Jake nodded and then proceeded to gently rub lotion into her skin. Anna sighed with her eyes closed. "That feels nice. If you don't mind, please put lotion on the rest of my body too." Jake hesitated briefly. He felt uncertain about everything except that he wanted this. Whatever doubts swirled in his mind, he wasn't able to resist the invitation. First, he worked down her legs, and then back up to her hips. He slowed down a bit when he reached her belly. In spite of everywhere he had touched her, he hadn't yet touched her breasts, or even her belly. Unsure how to proceed, he rubbed lotion up her sides to her shoulders and down her arms, afraid of touching her breasts. It wasn't surprising Anna wouldn't let this continue, though. "Please moisturize my breasts too," she said. A simple enough sentence, and yet for a second Jake felt paralyzed. Jake thought back to when she first showed them to him. This was the invitation he'd been hoping for ever since. Putting more lotion on each hand, he made circular motions around her shoulders, then her upper chest. He ran both hands down her sternum, feeling the inner edges of her breasts. At last he pushed up from beneath each breast as his lotion-greased palms crested the peaks and felt her firm areolas. Afraid of ruining the moment, he kept his hands in motion, circling back down over her breasts from above, then in from the outside, out from between them, trying to memorize their contours with his fingers. When he felt like he could no longer pretend they needed more lotion he reluctantly asked her to flip over. She smiled at him and sighed happily as she did so. Rubbing lotion on her back, he was happy to feel his arousal calming down. As fascinated as he would always be by her breasts, her adorable bottom, her tender folds and all the wonders hidden within, those treasures meant nothing on their own. What he loved was Anna the person, everything about her, the whole package. She said she wanted to at least pretend that their relationship was not sexual. He tried to respect her request, but it wasn't easy. His fingers kneaded the muscles of her back and she moaned in pleasure. Jake felt warm contentment in his heart. He finished by putting a last squirt of lotion on his fingertips and pushing them deep between the cheeks of her bottom and caressing her sweet little butthole. They washed the lotion off their hands and then resumed admiring themselves in the mirror. "I can't get over how great this looks. And how great it feels! Everything is tingly and fresh. Thank you, thank you for doing this with me. I didn't have the courage to do it by myself." "You look amazing," Jake said. "I think my hairy legs look a little silly next to my shaved crotch, but you're right: It certainly does feel great!" "Next time we can try shaving your legs too, if you want." "Sure," Jake said, not caring about his legs but loving the mention of a 'next time.' "All that close detail work has given me an appetite," Anna said. "Come on." After a visit to the kitchen they ended up on their usual spots beside each other on the couch, sitting cross-legged facing each other. "I can't get over how different it looks," Anna said, staring between her legs and stroking the smooth skin there. "I feel truly naked now. It feels great!" She looked Jake in the eye. "Thank you. I know this was a lot to ask of you." Jake swallowed and nodded. It had been an ordeal of desire mixed with terror and he was both relieved it was over and hoping he would get another opportunity. "Happy to," he said. Anna smiled at him and looked back down at her shaved crotch. Quietly, she said, "I didn't realize how good it would feel to be touched by you. Is it wrong to enjoy that even though our relationship isn't sexual?" Jake felt his cheeks get warm. Why did she keep insisting this was not sexual? He didn't want to ruin this amazing development, but he was also tired of this charade. "I thought we were only pretending it wasn't," Jake said. Anna looked like she wanted to say something, but she didn't. Jake sighed. "Anna, come on. My penis is hard around you all the time because obviously I am sexually attracted to you. And I don't know, but it seemed possible you were experiencing some sexual feelings as well." Anna looked like she was going to object, though no words came out. "That doesn't mean we have to do anything about it, but it seems silly to deny what's plainly happening here." Anna brought her knees up to her chest and wrapped her arms around them to cover herself. Jake had a sinking feeling in his chest. Had he ruined everything? "I don't want to have sex," Anna said, looking down. "I know that!" Jake said. "Of course I know that. All I mean is I think it's okay to be honest with each other." Anna looked back up at him, gratitude in her eyes. "You don't hate me?" Jake laughed. "I don't hate you at all." I love you, he didn't say. "It's okay to like being touched, even if that's all we do?" Anna asked. Jake nodded. Relieved, Anna put her knees back down. "Scoot over," she said. As Jake did, she arranged herself sitting beside him with her legs splayed apart. With one hand she operated the remote control, and with the other she picked up Jake's hand and placed it between her legs with a contented sigh. Shaving Routines. They decided Tuesday and Friday mornings were the best days to shave each other. Under the pretense of skin moisturization she insisted every morning include giving each other the full-body lotion treatment after they showered. It took time, but Jake hardly felt like objecting. Watching TV on the couch together, if it wasn't too hot, always involved touching. Sometimes she'd pull his arm around her and settle his hand on one of her breasts. Sometimes she'd spread her legs and press his fingers against her cleft. Often her hand would gently rest atop his dick. There was more general touching, too. She started hugging him when she arrived in the morning, and when she said good night in the evenings. Touching his hand while they were talking, or just leaning against him when she was beside him. At first, it felt awkward. He feared touching her too greedily and throwing this wonderful situation out of balance. Before long, though, the physical contact with Anna became natural. More than natural, it became important. He felt such closeness with her, such intimacy. He learned to read what she needed. Sometimes it was obvious, like when she would throw her legs over his lap on the couch and spread her knees apart: That meant she wanted his hand over her warm cleft. Other times it was something more subtle, like squeezing her own shoulder to signal her back muscles needed rubbing. Often, they just exchanged brief touches, like if she was busy soldering and he gently put his palm on her spine as he walked by her workbench. Jake was proud of his dick, as stupid as it was. It eventually got the message this vagina he was spending so much quality time with was not open for intercourse and calmed right down. Somewhere in his heart lived a lump of fear that she didn't love him as he loved her, but he tried to focus on the bright side. Jake loved this intimacy with Anna and couldn't bear the thought of losing it. Wouldn't he gladly remain a virgin if only he could stay with her? Wouldn't he?   To be continued. By darrenr for Literotica

Platonic friends help with Intimate shaving, complicated by arousal. By darrenr.  Listen to the ► Podcast at Steamy Stories. “There's one thing, though,” Anna said hesitantly. “I'm nervous about wielding a razor in such a tender place when I can't see very well down there. Would you, would you be willing to help me?” Jake swallowed. “Help, um, help you shave?” Anna nodded. “I know it's a big favor. It's no problem if you'd rather not.” Jake couldn't think of anything he wanted to do more than spend some quality time with Anna's vagina. "There's one thing, though," Anna said hesitantly. "I'm nervous about wielding a razor in such a tender place when I can't see very well down there. Would you... would you be willing to help me?" Jake swallowed. "Help, um, help you shave?" Anna nodded. "I know it's a big favor. It's no problem if you'd rather not." Jake couldn't think of anything he wanted to do more than spend some quality time with Anna's vagina. "It's not that! I'm happy to help. It's just, I've never shaved a, um, you know, a..." "Vulva?" Anna said with a smirk. "It's okay to use the word. Anyway, neither have I! But you have the advantage of being able to see down there." "Okay, fair point," Jake said. "But it also means... well in order to do this, I'll need to..." Anna raised her eyebrows waiting for him to finish. "I'll be clean," Anna said. "I'm going to shower first, of course." Jake wasn't expecting that. He shook his head. "Oh, no, I'm not concerned about that. I just mean I'll need to... touch... you. There. You know, to shave you." Anna frowned. "Yes, hmm, I see the difficulty now. You've got a friend sincerely asking for your help with her most private place, and you're balking because even a clean vulva is, let's face it, pretty gross." "NO!" Jake said. "That's not it at all!" Anna looked hurt. "I'm sorry, I don't mean to yell. You're completely misunderstanding me. I don't think you're gross in any way. I don't think your... vulva is gross. At all. Not to be too corny about it, but I think your whole body is beautiful. Including your vag--, I mean, vulva." Anna looked skeptical. Jake grimaced. "I'm nervous because... well, you've said our relationship isn't sexual. I have to be honest with you. There's no way I can touch your body... your vulva... and not be affected. Sexually." Anna bit her lip and looked down, nodding. "I'm still figuring myself out. I think that experience with Andrew all those years ago affected me more than I realized. I don't know what I want, or what I feel. I just know I feel safe with you." She lifted her head to look him in the eye. "Do you think it's possible to just pretend that it's not sexual between us?" "Yes, I can do that," Jake said. "Though my body might react differently." Anna smiled in relief. "Then there's nothing to worry about. Once the novelty wears off, you'll realize what a tedious task you've volunteered for. Now come ON already." Her face bright with happiness, she jumped up from the couch, pulling him by the hand to the bathroom. "I'm happy to help shave you in return, of course." "That's probably safest," Jake said, trying to play it cool as he realized where she would be touching him. They showered together like normal. Anna got two fresh towels, spreading one on the floor of the bathroom and keeping the other folded as a pillow. She unwrapped a new razor and put it, along with a can of shaving cream, beside the towel. Lying down on her back, she stretched her legs out and spread them apart. "Do you think I should shave it all or keep a patch of hair?" she asked. Jake stood transfixed by the sight, contemplating her lovely bush. It was full and fluffy and beautiful, with light brown hair looking impossibly soft. Part of him didn't want her to shave it, but only part of him. "We could definitely leave a patch of hair if you want. Though even if you start fully shaved it would grow back soon." "Good point. Let's just shave it all to start." She reached for the can of shaving cream. "Wait," Jake said. "When I've shaved my beard in the past it worked much better when I clipped the hair short first. Otherwise the razor gets clogged. I have some small mustache scissors, if you want?" "Good idea," Anna agreed. Jake dug in his drawer until he found the scissors, and then turned to face her and froze. Could he really do this? He felt a bit faint at the thought of accidentally cutting her. "It's okay, Jake. I know you're going to be gentle. Go ahead and start!" She smiled nervously at him. "But please be careful." Jake took a deep breath and knelt between her open legs. He'd never been this close, and his greedy eyes took in every detail. He looked up to her face, framed at this angle by her lovely breasts, and she gave him an encouraging nod. Taking a deep breath, Jake raised his empty hand toward her and gently grabbed a tuft of hair. It was even softer than it looked. "Your hair is beautiful. Are you sure you want me to cut it?" Anna rolled her eyes. "Yes, I'm sure. Let's do it!" Slowly, Jake brought the scissors up and snipped off a chunk of hair. Realizing he needed a place to collect it, he spread out a tissue. Anna watched him intently, propped up on her elbows. Carefully he worked, gathering and snipping, gathering and snipping. He gently brushed the loose hairs off her after trimming everything above her cleft. "How are you doing?" Jake asked. "Thank you for being so gentle. I would be a nervous wreck doing this myself." "It's my pleasure," Jake said automatically, before realizing how intensely true the statement was. Quickly, he added, "Are you ready for me to continue working down... lower?" "You mean on my vulva?" She laughed. "Please use the names of my body parts, you silly." "Sorry, you're right. Are you ready for me to trim your vulva?" "Absolutely, please go ahead," Anna said with a smile, though he still saw nervousness in her eyes. She dropped back onto the towel pillow, her breathing only a little shaky. Looking at her tender folds, Jake felt his palms sweating and his heart beating furiously. Gently, so gently, he touched his finger to the top of her cleft and drew it down to tease out the hairs trapped within. It took a few tries to get the hairs pulled off the bit of her inner labia that sat flush with her cleft. Careful to hold the scissors so he could see exactly where they cut and terrified of hurting her, he trimmed down the length of her outer lips. Anna's hips twitched a little. "That tickles!" "Sorry! I'm not trying to tickle you." "I know, it's just a bit of sensory overload. Can you please just pause for a minute and press your palm against my skin, just to give my nerves a minute to calm down?" "Skin? Don't you mean 'vulva'?" Jake said. Anna laughed. "Fair point! Yes, please put your hand over my vulva to calm it down." Jake put his palm against her cleft and felt its warmth, relishing the intimacy. Anna sighed and took a few deep breaths. "Okay, I'm good. Keep going." "Could you please spread your legs a bit wider, so I can trim at the base of your legs?" "Sure thing!" Anna said. She bent her knees, bringing her feet up to rest against the sides of Jake's legs as he knelt before her. Her outer lips were pulled apart, revealing moist pinkness inside. Her lovely scent grew stronger in his nose. Jake felt his erection jump. At least she couldn't see his obvious arousal now. A few more minutes of careful clipping and he was done. He couldn't be sure, but her inner lips looked wetter than before. He gently brushed the loose hairs away from her cleft and onto the tissue. Remembering how it might tickle, he placed his palm over everything again to relieve her. "Would you like me to clip, um, further down?" Then, remembering her earlier admonishment, added, "Around your, uh, anus?" Anna giggled as she sat up, her cheeks a little red. Anna bit her lip. "I suppose getting embarrassed at this point is silly. Yes, please trim down there, too." She turned over onto her knees and pushed her bottom into the air, giving Jake his first clear view between her cheeks. His heart yearned with affection for her, the desire to care for her, even her cute little butthole. Only a few wisps of hair grew back there, and he was soon finished clipping. "Okay, I think we're ready to start shaving," Jake said. "Does it make sense to do that in the tub with lots of warm water?" "Definitely the tub, but we're not ready yet. I need to clip you!" "Oh!" Jake said, "I forgot." It was true. He was disappointed to realize he was quite erect, and with no way to hide it. "Well come on, trade places with me!" Jake stood up, his massive erection hanging out in the open air. He lay on his back feeling exposed and embarrassed. Anna knelt between his legs, and then she picked up his feet and brought them against the sides of her legs, so he was spread apart like she had been. His straining dick pointed up at the wall somewhere above his head. "Sorry about that," he said, gesturing toward his erection. "Don't be!" Anna replied. "I think it actually works better to have the skin stretched out for this. See if you can keep it that way. Are you ready?" "Sure, go ahead," Jake answered. He didn't expect it to be difficult to stay hard with her breath gently tickling his shaft. Sitting up on his elbows, he watched her gently grab a tuft of hair and clip it. She looked up to make sure he was okay, and then resumed careful clipping. Her breasts hung down in a lovely way as she bent over him clipping. Jake put his head back on the towel pillow and tried to relax, her every touch thrilling him. "I didn't realize hairs grew up the shaft of your penis." "Yeah it's pretty nasty." "No, it's not nasty," Anna said. "Just interesting." He felt her fingers gingerly wrap around his shaft. "Wow, the skin is so soft. It's a weird contrast with the hardness beneath the skin." Jake relished the feel of her hand on him and listened to the soft swish of the scissors. "Are you doing okay?" Anna asked. She paused and kept her hand still on his hardness, the same anti-tickling strategy he'd used on her. It felt so nice. Jake was far more than okay, though he didn't dare say that. He tilted his head up to look at her. "Perfectly comfortable. Thank you for being so careful." She smiled at him, and then returned to her trimming. Her tongue poked out between her lips the same way it did when she was focused on some electronics soldering project. Seeing her so dedicated to caring for him made his ridiculous dick strain against her fingers. "Everything is more dynamic down here than I thought," Anna said. Jake sat up again to give her a questioning look. "I suppose it's obvious. It just hadn't occurred to me. Like, when you're hard it's not simply rigid. It's constantly softening a bit and re-hardening. I can even feel your pulse! And your scrotum moves!" Jake laughed. "Yeah I guess it's all pretty weird." "Not weird! Interesting." Anna moved her hand down to his scrotum, her fingers gently stroking it as she trimmed hairs. "Alright, flip over so I can trim your... um," Anna giggled for a second before continuing. "Your anus." Jake dreaded this, but he complied. "Oh, I like how this seam of skin connects to your scrotum. This is so interesting!" A few more minutes of trimming and then she was done. "Okay NOW we're ready for the shaving part," Anna said brightly. Jake righted himself and helped clean up the tissues of trimmed pubic hair. There was a lot of hair. "Wow, look at us all trimmed!" Anna said, looking back and forth between the two trimmed crotches. "It feels cooler already. This is going to be great!" She started the water running and moved the new razor and can of shaving cream to the edge of the tub. They climbed in together and sat facing each other in the rising water. "This is fun," Anna said. "I know it must be weird and tedious for you. I really appreciate you doing this with me." "Are you kidding?" Jake said. "I'm having fun too. It's not tedious at all." Anna pulled herself up to sit on the edge of the tub and handed Jake the can of shaving cream. Still sitting in the water, he scooted toward her as she spread her legs apart. Jake squirted some shaving cream into his hand. "Ready?" he asked. Anna nodded, but he could see that her smile was a bit forced. He didn't blame her for being nervous. He knew he felt more than nervous, and was grateful his hands remained steady. Jake dabbed the cream on the clipped-short hairs above her cleft and massaged it in with circular motions of his fingertips. Then he carefully dragged the razor in downward strokes, with the grain of her hair, stretching her skin flat as needed. Rinsing the razor often, he made sure to avoid re-shaving the same patch of skin. Finally, he was done with her pubic mound and rinsed her with cupped handfuls of water. "Nicely done, Jake!" Anna said, stroking the smooth skin with her hand. "Very nicely done." Jake smiled, feeling pleased with his work. "Are you ready for me to shave your vulva now?" "Yes please!" Anna replied, though he could tell her enthusiasm was trying to conceal her nervousness. Jake squirted more cream in his hand and dabbed it on either side of her cleft. With both hands he gently rubbed cream along the inside of her legs and along her outer lips. Glancing up to check on her, he saw her cheeks were flushed. Did his touches feel good to her, or was that simply terror? Anna gave him a reassuring smile. Jake tried to focus. Continuing the short downward strokes, Jake gently drew the razor along her outer lips. Terrified of hurting her, with his other hand he stretched the skin flat and pulled it away from her inner labia as he shaved. After several minutes of careful work, she was shaved as far down as he could work at this angle. He brought up cupped handfuls of water to rinse and carefully stroked her skin feeling for any spots he might have missed. After a few touch-up strokes, he felt satisfied. "How is that?" Jake asked, looking up to her face. Anna's cheeks were even more flushed, and she bit her lower lip. She broke out into a big smile. "Wow, Jake, you did a great job!" She explored all the shaved places with her fingers. "It feels so strange." "I didn't do a perfect job," Jake said. "I was afraid of giving you a razor burn, so I went for gentleness over thoroughness." "Thank you for being so careful. The whole time I knew I was in safe hands." "You're beautiful," Jake said softly, lost in thought staring at her smooth cleft. Then, catching himself, "I think it looks great! Want me to finish your, uh, anus?" "Definitely!" Anna said. She dipped her bottom in the tub water to get everything freshly wet and turned over on her knees to present her bottom to him. Jake put shaving cream along the inside of each bottom cheek. A few careful strokes of the razor later he was finished, and he stopped to admire his work on her beautiful body. "All done!" he announced. Anna sat back down in the tub. "Alright, your turn now. Up on the edge of the tub!" While shaving Anna, Jake was so focused on being careful that his misbehaving dick shrunk down to nearly normal. Spreading his legs and presenting himself to Anna, however, quickly brought it back to fully erect. "Thank you," she said. "I was worried how I would do this properly if your penis wasn't erect. Are you ready?" Jake nodded, and Anna started rubbing shaving cream into his pubic hair. Looking down he watched her beautiful face, completely focused on her task. Her breasts, so comforting to see, jiggled as she moved. Part of him was very present, relishing her touches and attention. Another part of him was so deep in thought it was almost like having an out of body experience. Anna was the one person he cared most about in the whole world. She was his closest friend, the person who most understood him. When he was away from her, he missed her. When he was with her, he felt utterly content. His place didn't feel like home unless she was there too. This wasn't mere physical lust, though there was plenty of that as well. He truly loved her. The trouble was he didn't see a way to tell her this, without risking messing up what he already had. The thought of frightening her off, of not sharing this intimacy with her, was too horrible to consider. Seeing the way she touched him, though, so carefully and tenderly, it was hard to believe she didn't have any sexual feelings for him. "There we go," Anna said, waking him from his reverie. Jake looked down to see himself thoroughly hairless. He didn't get time to really look before she turned him over to shave between his butt cheeks. A minute later she was finished. They rinsed off in the shower and stood next to each other in front of the mirror to admire the results. "We look fantastic. I love this!" Anna said. "You look amazing," Jake said. "So do you!" Anna was striking poses in the mirror. "Oh, I almost forgot. We need to moisturize." She dug in her drawer and pulled out a bottle of lotion. "It's a very gentle lotion suitable for the whole body. Do you mind if I apply it?" Jake shook his head and Anna straightened the towel on the floor for him to lie down upon. Anna used both hands on him to gently massage lotion everywhere she had shaved, including the shaft of his rock-hard dick and his smooth ball sack. Unlike shaving, he was obviously capable of applying lotion to himself without danger. But if she wanted to touch him and be touched by him, he certainly wasn't going to argue. He was surprised to find Anna spreading the lotion beyond the shaved areas, carefully rubbing it over his chest, arms, and legs. "Okay, flip over," she said, and Jake carefully arranged his erection as he did so. She rubbed lotion on his back, over his bottom, and lastly deep between his butt cheeks. Being touched all over felt incredible. "There you go," Anna said. "Now it's my turn, if you don't mind trading places." She handed him the bottle of lotion and lay down on her back with her legs apart. "It's safe for use on genitals, but all the same when you moisturize the outer lips of my vulva please try not to get any inside." Jake nodded and then proceeded to gently rub lotion into her skin. Anna sighed with her eyes closed. "That feels nice. If you don't mind, please put lotion on the rest of my body too." Jake hesitated briefly. He felt uncertain about everything except that he wanted this. Whatever doubts swirled in his mind, he wasn't able to resist the invitation. First, he worked down her legs, and then back up to her hips. He slowed down a bit when he reached her belly. In spite of everywhere he had touched her, he hadn't yet touched her breasts, or even her belly. Unsure how to proceed, he rubbed lotion up her sides to her shoulders and down her arms, afraid of touching her breasts. It wasn't surprising Anna wouldn't let this continue, though. "Please moisturize my breasts too," she said. A simple enough sentence, and yet for a second Jake felt paralyzed. Jake thought back to when she first showed them to him. This was the invitation he'd been hoping for ever since. Putting more lotion on each hand, he made circular motions around her shoulders, then her upper chest. He ran both hands down her sternum, feeling the inner edges of her breasts. At last he pushed up from beneath each breast as his lotion-greased palms crested the peaks and felt her firm areolas. Afraid of ruining the moment, he kept his hands in motion, circling back down over her breasts from above, then in from the outside, out from between them, trying to memorize their contours with his fingers. When he felt like he could no longer pretend they needed more lotion he reluctantly asked her to flip over. She smiled at him and sighed happily as she did so. Rubbing lotion on her back, he was happy to feel his arousal calming down. As fascinated as he would always be by her breasts, her adorable bottom, her tender folds and all the wonders hidden within, those treasures meant nothing on their own. What he loved was Anna the person, everything about her, the whole package. She said she wanted to at least pretend that their relationship was not sexual. He tried to respect her request, but it wasn't easy. His fingers kneaded the muscles of her back and she moaned in pleasure. Jake felt warm contentment in his heart. He finished by putting a last squirt of lotion on his fingertips and pushing them deep between the cheeks of her bottom and caressing her sweet little butthole. They washed the lotion off their hands and then resumed admiring themselves in the mirror. "I can't get over how great this looks. And how great it feels! Everything is tingly and fresh. Thank you, thank you for doing this with me. I didn't have the courage to do it by myself." "You look amazing," Jake said. "I think my hairy legs look a little silly next to my shaved crotch, but you're right: It certainly does feel great!" "Next time we can try shaving your legs too, if you want." "Sure," Jake said, not caring about his legs but loving the mention of a 'next time.' "All that close detail work has given me an appetite," Anna said. "Come on." After a visit to the kitchen they ended up on their usual spots beside each other on the couch, sitting cross-legged facing each other. "I can't get over how different it looks," Anna said, staring between her legs and stroking the smooth skin there. "I feel truly naked now. It feels great!" She looked Jake in the eye. "Thank you. I know this was a lot to ask of you." Jake swallowed and nodded. It had been an ordeal of desire mixed with terror and he was both relieved it was over and hoping he would get another opportunity. "Happy to," he said. Anna smiled at him and looked back down at her shaved crotch. Quietly, she said, "I didn't realize how good it would feel to be touched by you. Is it wrong to enjoy that even though our relationship isn't sexual?" Jake felt his cheeks get warm. Why did she keep insisting this was not sexual? He didn't want to ruin this amazing development, but he was also tired of this charade. "I thought we were only pretending it wasn't," Jake said. Anna looked like she wanted to say something, but she didn't. Jake sighed. "Anna, come on. My penis is hard around you all the time because obviously I am sexually attracted to you. And I don't know, but it seemed possible you were experiencing some sexual feelings as well." Anna looked like she was going to object, though no words came out. "That doesn't mean we have to do anything about it, but it seems silly to deny what's plainly happening here." Anna brought her knees up to her chest and wrapped her arms around them to cover herself. Jake had a sinking feeling in his chest. Had he ruined everything? "I don't want to have sex," Anna said, looking down. "I know that!" Jake said. "Of course I know that. All I mean is I think it's okay to be honest with each other." Anna looked back up at him, gratitude in her eyes. "You don't hate me?" Jake laughed. "I don't hate you at all." I love you, he didn't say. "It's okay to like being touched, even if that's all we do?" Anna asked. Jake nodded. Relieved, Anna put her knees back down. "Scoot over," she said. As Jake did, she arranged herself sitting beside him with her legs splayed apart. With one hand she operated the remote control, and with the other she picked up Jake's hand and placed it between her legs with a contented sigh. Shaving Routines. They decided Tuesday and Friday mornings were the best days to shave each other. Under the pretense of skin moisturization she insisted every morning include giving each other the full-body lotion treatment after they showered. It took time, but Jake hardly felt like objecting. Watching TV on the couch together, if it wasn't too hot, always involved touching. Sometimes she'd pull his arm around her and settle his hand on one of her breasts. Sometimes she'd spread her legs and press his fingers against her cleft. Often her hand would gently rest atop his dick. There was more general touching, too. She started hugging him when she arrived in the morning, and when she said good night in the evenings. Touching his hand while they were talking, or just leaning against him when she was beside him. At first, it felt awkward. He feared touching her too greedily and throwing this wonderful situation out of balance. Before long, though, the physical contact with Anna became natural. More than natural, it became important. He felt such closeness with her, such intimacy. He learned to read what she needed. Sometimes it was obvious, like when she would throw her legs over his lap on the couch and spread her knees apart: That meant she wanted his hand over her warm cleft. Other times it was something more subtle, like squeezing her own shoulder to signal her back muscles needed rubbing. Often, they just exchanged brief touches, like if she was busy soldering and he gently put his palm on her spine as he walked by her workbench. Jake was proud of his dick, as stupid as it was. It eventually got the message this vagina he was spending so much quality time with was not open for intercourse and calmed right down. Somewhere in his heart lived a lump of fear that she didn't love him as he loved her, but he tried to focus on the bright side. Jake loved this intimacy with Anna and couldn't bear the thought of losing it. Wouldn't he gladly remain a virgin if only he could stay with her? Wouldn't he?   To be continued. By darrenr for Literotica

Okay NOW we're talking about Dog City, Jim Henson's favorite thing to direct. It's about a city that's all dogs. Ladies and gentlemen, it's gone to the dogs! They're all dog puppets and also they do car chases!

Support my new company Ronin in our Pre-Sale:  Protect Yourself & Your Family from the ever present surveillance state where corporations, governments and predators can track your location instantly, access your private photos in seconds and steal your entire life in the blink of an eye. Choose Privacy. Protect yourself from the invisible threats of the modern world with faraday products that hide your location and shield your private data from unknown threats. Choose Safety. Whether you are a mother of 3 children looking to protect your family from the reality of everyday life, or a military operator looking to vanish in a combat zone, we've got you covered. Choose Health. Shield yourself from the daily barrage of cancer causing EMF's being emitted by your cell phone and 5g technology with our EMF blocking apparel and faraday hats. Click here to support me in this new venture and if you order all three items I will personally send you a 10% off coupon code that is good for life ----more---- Welcome to "Adams Archive," where the glamour of Hollywood meets its darkest secrets. Host Austin Adams invites you on a gripping journey behind the velvet curtain, where the sparkle of stardom often hides chilling narratives of intrigue, misconduct, and mystery. In this thought-provoking series, we delve into three compelling stories that have sent shockwaves through the entertainment world and beyond. Joe Rogan's Murderous Guest: Explore the unsettling revelation of a guest on Joe Rogan's podcast who was later discovered to have a severed head in his freezer. We'll analyze the implications of such associations in media and the responsibilities of platforms hosting controversial figures. P. Diddy on Trial: Delve into the legal battles surrounding P. Diddy, where allegations beyond the music mogul's glittering career surface. From lawsuits that hint at dark practices akin to Jeffrey Epstein's to whispered tales of a hidden side to Hollywood elite circles, we unravel the complexity of P. Diddy's ongoing legal drama. Ryan Garcia Exposes Elites: Follow the shocking allegations made by professional boxer Ryan Garcia, as he claims to have witnessed and been a victim of heinous acts by some of the entertainment industry's most powerful figures. Garcia's claims shed light on the purportedly sinister undertakings within elite circles, echoing the fears and concerns about the influence and actions of the rich and famous. Why Subscribe to "Adams Archive"? "Adams Archive" isn't just a podcast; it's a mission to uncover truth and foster discussion on topics that are often left in the shadows. Each episode promises meticulously researched content, engaging storytelling, and a commitment to integrity. Austin Adams ensures that no stone is left unturned, providing listeners with an immersive experience that's as enlightening as it is enthralling. Don't miss an episode of "Adams Archive." Subscribe now on your favorite podcast platform, follow us on YouTube, Substack, and social media to join a community dedicated to uncovering the stories behind the stories. Your support enables us to continue this important work, bringing light to the darkest corners of entertainment and beyond. Thank you for being a part of our journey to seek truth and justice in an often-misunderstood industry. All the Links: For easy access to all our content, episodes, and exclusive updates, visit https://linktr.ee/theaustinjadams. Here, you'll find everything you need to stay connected with "Adams Archive" and be the first to know about new episodes and special content. Join us as we peel back the layers of Hollywood's glossy exterior to reveal the truths that lie beneath. "Adams Archive" is more than just a podcast—it's your gateway to the stories that matter. ----more---- Full Transcription   b Adams Archive.  Hello, you beautiful people and welcome to the Adams Archive. My name is Austin Adams and thank you so much for listening today. On today's episode, we're going to discuss some pretty wild events. Now it's been a few weeks since our last episode and I'd like to formally apologize to you for that.  Life gets in the way. Some new adventures that I have been pursuing simultaneously. So just trying to juggle it all while we go through some changes. Here on the Adams archive as well. So thank you for sticking around. I'm glad you're here today because we're going to discuss some wild shit, and I will even give you the update on everything that I've been working on in the background. And if you follow me on social media, you might be privy to it already. So we'll discuss that, which is pretty cool. But first, we're going to discuss Joe Rogan having a guest on just one month ago, who has now been found  to have had a severed head in his freezer. Thanks  So we'll discuss that,  obviously.  The next thing we're going to discuss is going to be the bill that may make TikTok unavailable in the United States as it quickly advances in the House. Now, this isn't a new idea. This is something that's been discussed before. This is bills that were presented by Donald Trump prior to this. This is no new conversation, but we'll discuss why it might be interesting in the conversation today.  After that, we're going to have a discussion about some deeper and a little bit darker topics.  And as always, the more you stick around, the darker and deeper things generally get. So as we segue from those conversations, we're going to move into a conversation about a few more recent celebrities that are exposing the elites the same way that  Jeffrey Epstein did. Now, in a couple of different manners, one calling it out in a way that is  seemingly,  I would say positive, you know, positive in the meaning that they are not a part of it, and the other  being a part of it. And you may know these names, one being the famous boxer Ryan Garcia, and the other being P. Diddy.  Some pretty crazy stuff going on there, which is  Stuff we'll get into. I'll give you a brief synopsis, which is the fact that Ryan Garcia, famous boxer, young,  good looking dude, 200  something boxing matches, unbelievable boxer, has had a recent tirade on X where he just goes off about Bohemian Grove, saying that he was tied up by guys in black robes and made to watch some horrific events.  Again, at Bohemian Grove. So. pretty crazy stuff. We'll look at the tweets, we'll look at the videos that he actually talks about these things, and that will move us into a conversation about P Diddy. P Diddy is having a more recent judicial situation where a former producer that he worked with, Lil Rod, seems to be the all time worst rapper name ever.  It almost seems satirical, but I digress.  Lil Rod  has filed a lawsuit against P. Diddy as well as Universal Records and a bunch of other people in association with what seems to be a honeypot Trap, similar to what Jeffrey Epstein was doing. And they actually named Jeffrey Epstein in the doc documents in the court documents of this 73 page document, which I'll actually walk you through. I have it. I highlighted that I went through it, did my research for you guys. So I will share all of that with you as well in the show notes today. So you can actually take a look at it. All right, then.  That's it. All right. So that will be our discussion for today. Go ahead, hit the subscribe button, leave a five star review. And before I jump into it, let me tell you what I've been up to. So I have recently launched the pre sale of my new company called Ronin and Ronin is a Faraday goods company. And you might say, what the hell is a Faraday Goods Company? And that's a good question, because I didn't know what it was up until four months ago. Four months ago, I did a deep dive, and you may have recalled the episode that I did on 5G and EMF radiation. And ever since then, it's just been bothering me. The, the amount of data that we discussed, the amount of harmful effects of these things, and, and also,  Simultaneously, while I was doing that, we started to hear more and more about it. Joe Rogan's been talking about EMF radiation. Robert F. Kennedy Jr. has been talking about Wi Fi radiation poisoning. 5G's been talked about by people like Andrew Huberman, who's also talked about EMF radiation from your cell phone. So, Faraday products are products that protect you from the EMF radiation that's happening all around you all of the time. Very likely on the thing that you're listening to right now is also doing this to you, which has, has very harmful effects, including cancer causing blood clots, DNA damage, tons and tons of things like that. And there's only one way to protect yourself. And it's called Faraday products and Faraday products are a specially lined material that  Pretty decently difficult to source. And so you can find apparel, you can find hats to protect your, your, you know, most important asset. There's a lot of different utilizations for these things,  but what Ronan will be doing is we'll be offering EMF radiation protection.  Apparel and hats, starting with hats. Okay. So we'll be coming out with 10 foil hats, kind of like tinfoil hats, but a little bit better. And these will be baseball hats and beanies that will protect you from EMF radiation. We'll also be coming out with Faraday backpacks. Now, again, I said, there's a couple of uses for Faraday products. One being apparel and protecting yourself from wifi radiation and EMF radiation from your cell phones and 5g. The other being that it completely shields all inbound and outbound communication signals. So, one thing that we know about this cell phone that we all have right here is that it's tracking you everywhere that you go.  Who's using that information you might ask? Well, corporations, governments, and even just nefarious types of individuals all around the country and the world. They'll track you, they'll take your data, they'll steal your private photos and videos and leverage them against you, they can steal your credit and debit cards, they can do all sorts of atrocious things,  unless  you have a Faraday device. Product to put that in.  So Ronan will be creating backpacks, Faraday backpacks in which you drop your laptop, your cell phone, your iPad, your wallet, whatever it is, and it completely shields all inbound and outbound signals, making you  just basically vanish from all of those tracking technologies that are following you every single place that you go.  Alright, there's a limited time pre sale of these products. I do not have them in my possession. I am ordering them in an initial pre sale order for you guys. And it's only going to be people who follow me on social media and people who buy them. Listen to the podcasts that are available for this presale. Okay? There's limited spots available. I already did the presale launch on Instagram and a few other social media, so there's a few spots left that I wanted to get out to you guys as well. So I'll include Ronan's presale link in the show notes for you. I've never promoted basically anything on this podcast, and I don't know how many episodes I never ask for you guys to, to, you know. Support some outside company, but I will ask you to support my company, and I truly believe in the mission that Ronan has, which is going to be to create harmony between the harmful technology and the pace of innovation and technology today, and actually providing you with a healthy lifestyle surrounding those things that we're not just going to get rid of. Okay, so I do ask you if you are interested in these things, go order the presale. It'll be the first thing in the show notes. Go check it out. Click that link, join the presale launch, and I would appreciate it from the bottom of my heart. All right, that's what I got for you right now. Now,  without further ado, let's jump right in.  Into it,  the Adams Archive.  All right. The very first topic that we're gonna be discussing today is going to be  that Joe Rogan had a guest on his podcast just one month ago, who has now had been found to have a severed head in his freezer,  along with a torso in a bla or a blue. bin that he was toting around that there's photo evidence of him Toting this bin around through a door. So let's go ahead and read this article And let's find out what this is really about now the individual in question here  with somebody who is a former,  former inmate, and he's, was on the podcast with Josh Dubin, and I've actually loved the podcast with Joe Rogan and Josh Dubin, where essentially what he does, Josh Dubin is a advocate and a lawyer who basically brings on people who are wrongful convictions. and gets them out of jail and then starts this conversation about wrongful convictions and, and how a large percentage of individuals who are in jail right now could very well be innocent. And so they, his organization does an amazing thing, which they go through all of the, the different cases that they're sent. They do some deep dives into the information that are there, and then they help get these people out, which is an amazing thing. I love the work that Josh Dubin does,  but.  Maybe in this instance, they should have left this guy in jail. Okay. So Sheldon Johnson, a former Joe Rogan show guest is a 48 year old youth counselor for the Queens defenders who spent 25 years in prison for attempted murder and robbery.  And he was introduced on the Joe Rogan experience in February by his friend,  Perlmutter Center from Legal Justice executive director, Josh Dubin.  And he was saying that he was a marvelous human being who was wronged by the system. Johnson was also photographed shaking hands with Manhattan District Attorney Alvin Bragg.  However, less than a year after his release from prison, Johnson was arrested in New York on Thursday after police found a severed head in his apartment freezer and a torso stashed in a bin. The  victim, identified as 44 year old Colin Small, spent time in the same prison as Johnson and may have had a beef with him, according to the New York Post. Small was reportedly heard by neighbors pleading for his life on Tuesday evening before several gunshots rang out. In security footage following the incident, Johnson could be seen carrying cleaning supplies in a blue bin to the apartment where Small's remains were found, before leaving in a blonde wig.  Great disguise.  Rogan received criticism from viewers when the episode with Johnson aired with critics accusing Rogan and Dubin of downplaying Johnson's violent criminal history.  Very  interesting  Now, I'm pretty sure I've listened to this episode I know I've listened to several episodes with Josh Dubin and again really like the work that he's done I'm not sure if this is the individual that I'm thinking of that I listened to last  But I'll definitely go back and listen to this one because this is a wild situation, right? It's like Even if this guy wasn't guilty and maybe this is the argument that could be made around this is that jail prison time  Makes you a terrible person it can find you it turns you into an animal All you are is surrounded by people who are violent criminals who are absolutely the the  And even, and this isn't to detract from the fact that there are wrongful convictions, and that the for profit prison system is the absolute worst thing in the world, that causes hundreds of thousands, if not millions of families a year to be in agony, agony,  for no good reason. I've stated my positions on the justice system before,  as somebody who was, you know, planning on going into the justice system and becoming a lawyer, criminal defense lawyer, my take on the entirety of this. And the reason I wanted to go be a criminal defense lawyer is because I don't believe in the justice system in the way that it stands today. I believe there's so many wrongful convictions. And I feel like even the ones that are convicted, are generally convicted for profitable corporations, and not because it's a true way to help them better themselves and their lives and be a better person for themselves. In society. I don't think that happens. I think there's a very, very marginal percentage of people that come out of jail as a better person or come out of prison as a better person as when they went in there.  I just don't think it happens. There's no system, there's no processes in place that cause that to be the case. There's no reform that's happening. It's a place to essentially imprison people, to throw them in a jail cell and allow them to be a number that corporations can profit off of. And so, to me  In this situation, let's go back to the original discussion being had here, which is that in this situation, even if he wasn't guilty here, even if he wasn't an attempted murderer, as he was convicted for prior to him getting out for a wrongful conviction, they very well, in prison, could have made him this way, just shown by the fact that the person that he went after and murdered was actually somebody that went to jail with him, went to prison with him. And so, that to me, it shows that like,  It didn't help, did it? Even if he, and let's just say he wasn't the person who committed that initial crime, it made him the type of person that they made him out to be to begin with. Even if he wasn't. And he probably was, now that we know he's this type of, he's got this in him. That's some gangster shit, but  for sure, for sure, Seems like he did this one. I don't think he's getting out of this one at all. All right. So a pretty wild situation. I wonder what this I wonder what Joe Rogan's response will be to this because that's a not a good look for Josh Dubin. I wonder what Josh Dubin's response to this as I wonder if he's come out and had some some conversations because Joe Rogan as there's very few guests that Joe Rogan has said or had on consistently. Joe Rogan has Josh Dubin on his podcast at least once a quarter.  And he says that he does that because he believes in the cause. He says that he does that because he believes that there is a injustice happening in our justice system. Absolutely is. And I agree with him 100%.  This isn't a good look though.  There's probably, there's probably I don't know, a hundred situations that could have been bad that couldn't have been this bad of a look for them.  So anyways, wild situation. I'm sure there's going to be more information that comes out in this. There was some photos that leaked that showed this,  Interesting stuff. So  I didn't go and find any clips. I doubt there's going to be anything that like alludes to this or is even interesting compared to this. But, I would say you should still go check out Josh Dubin's situation and his organization that he leads there. Because they still do good stuff despite, I don't know,  getting a man out of prison who severed another man's head.  Not a good look.  Anyways, all right. So the next thing that we're going to discuss here is going to be that there is a new bill looking to ban tick tock  and, and it says the measure gained the support of house speaker, Mike Johnson on Thursday and could soon come up for a full vote in the house. I don't know why I said vote like that vote. Podcast when this happened. A couple years ago, and I'll tell you my position on this. I haven't read really much into this. We'll read it together and we'll, we'll kind of have a real reaction for you here. Cause I don't know the context of this bill or why they're trying to pass it  personally.  I do know that the last time it was because there's like military and, and espionage happening in there and situations where they're tracking our military members and leveraging the data against them. And, and they believe that it's a security issue with our own civilians, that they're gathering all this data and they're, they're infiltrating our youth and putting in all of these themes of like terrible  societal constructs that are, are degrading our society as a whole.  I don't disagree with any of those, but I also don't think that tick tocks the only one doing that and I also think that if our government is going out of their way to pass a bill because they're concerned about the security measures and the spying and the,  the, the utilization of data weaponization of data, right? So if our government's concerned about China weaponizing tick tocks data against our citizens and surveilling us.  utilizing that technology. What I should be far more concerned about and what you should be far more concerned about is the fact that our government uses every social media platform to do the very same thing. They just don't like it when other people do it to us too. It's like, if they're concerned about other other governments weaponizing social media against our citizens,  it's because they're already doing it. It's because they know what they can do with that. Information and we already know that they're connected, right? We already know the information came out about the FBI connections with Facebook Instagram Surrounding the election. We already know that they essentially had the the twitter files and stuff you know after the twitter files were released that they were working with all of the three letter agencies and the government organizations and the White house and they all had a basically a secret email thread where they were telling people a specific post to take down and I'm sure several of mine were one of them Absolutely, because the second I posted a video about  Hunter Biden and the whole situation, I think I pulled it from InfoWars, and I reposted it on my Instagram, I was vanished, gone. So shadowbanned for I think about seven or eight months. It really like crushed my momentum. With the podcast with the Instagram with everything very disheartening it hurt my feelings a bit But I bet say about eight months you couldn't search my account. You couldn't find any of my videos there would get no view It was terrible. I had like 30 something thousand followers at the time. It wasn't like I did nobody followed me. It was pretty wild  But anyways, let's go ahead and read this bill. That's my take on it is essentially if they're concerned about it Somebody else doing it to us. It's because they already know and are doing it ten times worse than what they're doing it They're thinking China's doing it to us for right. Anyways, a bill that could lead to the popular video sharing app. TikTok being unavailable in the United States is quickly gaining traction in the house as lawmakers voiced their concerns about the potential for the platform to surveil and manipulate Americans. Could you imagine a government surveilling and manipulating American citizens with social media platforms?  No way.  Say it ain't so. We better get that TikTok out of here. Because there's no way our American social media platforms do that to us. It's only those Chinese communists over there that that surveil and manipulate Americans with social media.  The measure gained support of House Speaker Mike Johnson and could soon come up for a full vote in the House. The bill advanced out of committee Thursday and unanimous bipartisan vote 50 to nothing. Wow.  I find a another bill that's passed like that in a while. The White House has provided technical support in the drafting of the bill. The White House Press Secretary Kain Jean Pierre said that TikTok legislation still needs some work to get to a place where the President, Joe Biden will endorse it.  Yeah, because you know, if you go read that bill right now, it's probably like, yeah, we'll ban TikTok and we'll also allow another 3 million immigrants to come into our country and also vote.  The bill takes a two pronged approach. First, it would require ByteDance, which is  based in Beijing, to divest TikTok and other applications it  controls within 180 days of enactment of the bill. Or those applications will be prohibited in the United States. Second, it creates a narrow process to let the executive branch prohibit access to an app owned by a foreign adversary if it possesses a threat to national security. It's an important bipartisan measure to take on China, our largest geo geopolitical foe, which is actively undermining our economy and security.  I think we're actively undermining our economy and our security.  Just as much as China is. Our critics also claim the app could be used to spread misinformation beneficial to Beijing. Former President Donald Trump attempted to ban TikTok through executive order, but the courts blocked the action after TikTok sued, arguing that actions would violate free speech and due process rights.  Hmm. So interesting that all these things that Donald Trump tried to do four years ago Biden's trying to do now, build a wall. Don't do that. Well, now Biden's saying that we should build a wall. Ban TikTok. No, don't do that. Oh, well, now Biden's trying to ban TikTok. It's like everything that Trump foresaw and tried to attempt to do.  That was, Like defaced and demeaned by the Democrats is now being enacted as if it was their own idea. Just like how in the State of the Union Address, Joe Biden was sitting there acting like he wanted immigrants to not immigrate.  Jump over our border. Like  basically saying we're, we're going to protect our border. Like, Oh really? Cause you were the very person that allowed this to happen over the last two years. And now that we're coming up on an election and we have  essentially the same amount of illegal immigrants that have entered our country as the total population of 33 States.  That's how many immigrants that we have in our country today is the, They total up to the same amount of population that we have had over our borders in the last, since Joe Biden started in office, 33 states worth of populations of individuals that are now in our country, undocumented, illegal aliens.  Hmm.  Critics also claim that the app could be used to spread misinformation beneficial to Beijing. TikTok raised similar concerns about the legislation gaining momentum in the house.  This bill is an outright ban of TikTok, no matter how much the authors try to disguise it. This legislation will trample the First Amendment rights of 170 million Americans and deprive five million small businesses of a platform that they rely on to grow and create jobs, the company said. Yeah, I really don't think that  TikTok cares about the First Amendment, to be fair. The bill's author, Republican Mike Gallagher, the Republican chairman for the Special House Committee, focused on China, rejected TikTok's assertion of a ban. Rather, he said it's an effort to force a change in TikTok's ownership. He also took issue with TikTok urging some users to call their representatives and urge them to vote no on the bill. I did see that, that there was a big there was like a, a, a notification on TikTok,  That's having all of the users of TikTok send  or call their representatives. It says the notification that urged TikTok users to speak up now before your government strips 170 million Americans of their constitutional right to free expression. The notification also warns that the ban of TikTok would damage millions of businesses and destroy the lives of countless creators across the country. Today, it's about, it's about our bill, and it's not intimidating members considering that bill. But tomorrow it could be misinformation or lies about an election, about a war, about any number of things Gallagher said. This is why we can't take a chance of having a dominant news platform in America controlled or owned by a company that is behold of the Chinese Communist Party and their foremost adversary. Now, I don't disagree there. I just don't think that's the sentiment of this.  I just think that if you were concerned about that, you just, you know, honestly get rid of all social media platforms. Our world would be much better.  And I, this is an avid user of social media. That's how I've grown my podcast. That's how you know about me, likely.  Get rid of it. It'd be better for my children, it'd be better for your children, it'd be better for your grandchildren, it'd be better for our country. Get rid of all social media. It's a fucking cancer on our population, on our society as a whole. It's terrible for children, it's terrible for adults, it makes people lazy, it sucks up all of your time, and it hijacks your dopamine system so that you feel the need to, like,  I'm just as guilty of it, like, pffft. I try to be better about it, but just like everybody else, I'm just as guilty about it. And sometimes I sit there just and I go on tiktok. I go on instagram now and it's like just  Maybe the way that I you know, I consume my feed and and for this podcast and stuff, but it's just political bullshit  I don't know. What's more fake american politics or  Pro wrestling like it's it's so irritating even though a lot of the influencers a lot of the the top people in the Republican influencer space and the Democratic influencer space. They're all full of shit They're all being pushed to you know, say certain things about certain topics and they're all being paid to do So they're all terrible at marketing with their shitty t shirt companies. They're, they're all just repost bullshit videos that are regurgitated from other accounts without any value or narration on them. It's just trash, like,  trash, trash, trash, trash, trash. That's all social media is. And so, yeah, sure, ban TikTok, but ban Instagram and Meta and, and, you know, Axe, ban them all. Get rid of them. We don't need them. Let's, let's, let's use a fucking phone to call somebody instead, like, let's, let's go back, right? Like, you wanna talk about, you know  conservativism?  Let's get rid of those, get off my lawn! You know?  Anyways, as I get older, I just have come to accept the fact that I'm an angry old man.  And that's okay. I think that's probably the right way to be in today's society anyways.  All right.  Not sure what's going on there. Okay, cool. So let's move into the Ryan Garcia situation. So Ryan Garcia, professional boxer, has come out on, on a Instagram, or I'm sorry, a ex tirade, tirade, calling out celebrities. Dropping names like Oprah Winfrey, saying that he was tied down in a forest by men in black robes and forced to watch some horrific  acts conducted on children.  And I'm sorry, like trigger warning, whatever you want to say, there's some terrible stuff here, guys. I'm sorry. It's not like if you want to skip ahead 15 minutes, but it's, it's, it's  pretty serious stuff. So the Ryan Garcia. Pro boxer, very, very active, has a fight April 20th. Now some people are saying that he's doing this to promote his fight. I don't think so. If you hear this guy's voice and you know what he's going through right now,  I don't think that he's faking this for fight promotion. I also just don't think he's that smart. He's had 240 pro boxing matches. So he's probably has a lot of brain damage too. Now I don't think that means or diminishes anything that he's saying because everything he's saying we already know to be true. We know that. All of the celebrities and politicians and most powerful people in the world meet in Bohemian Grove, or at least they did.  Till it was infiltrated and now everybody knows where it's at and how to get there.  But at least they did, right? I think who was it?  It wasn't Kennedy. Was it Truman? I think it was Truman said that it was the most faggoty place on earth.  That is a direct quote from a former president that Bohemian Grove is the most faggoty place on earth. Excuse my 2020, you know 2010 language there's apparently we're not allowed to say that anymore, but the president said it So, you know blame him not me  anyways  And so what this, if you don't know about Bohemian Grove, it's a whole rabbit hole and I'm sure I've done a whole episode on it at least once, or had some deep dives into it. Essentially all these politicians and all these most powerful people in the world, very well known, been infiltrated, we know this happens, they all go there, they dress up in robes, they gather around this owl statue, this like 30 foot tall owl statue. Might be exaggerated, but it's probably pretty close to that huge owl statue. And then they light on fire while they're in a circle in their robes with masks on this effigy that is supposed to be a sacrifice to the owl God or Malak, right? The, the,  Baphomet, the, you know, the evil entities of the world. They're doing a satanic ritual out in the woods.  Very well known, well documented,  Go Google it. Alex Jones at one point infiltrated it with a video camera and found them doing this effigy, found it happening live. So you can go go do that research. It's there. It's real thing. Okay, so he talks about it and says that he was brought there, taken by men in black robes, and I'll let you him tell you  some of  it here. All right, here you go.  I don't give a fuck any.  Hold on one second here, guys.  Anymore  where  all right here we go. Hey, bro. All right. Talk to us. Oh, I don't give a fuck bro. They help Okay, and so this was after an initial release of, so I'll start from the beginning before I play this video for you. It needs a little bit of context. Ryan Garcia said that his phone was taken from him, that he was forced, his money was taken from him, all this stuff. He posted a video, like there was a video saying, it's kind of a weird situation, it was like, we got him, we slid his throat, something like that. On Ryan Garcia's Twitter, like they, they took over his Twitter. They said he still has his, their, his Instagram. We slit his throat, 666, Satan, the devil, whatever. It was like this super weird, random tweet that went out. Okay. That happened like 12 hours later, after some people thought he was dead. Ryan Garcia posts a video. And in this video, he looks completely disheveled. He looks like traumatized and he basically says, I'm okay, guys. I can't really talk about what's going on, but I'm okay. Just wanted to let you know, I'm not dead. Okay, then he starts to release information about Bohemian Grove and what these people did. Andrew Tate then goes on and says, let's do a live, I'll let you share your story. They jump on a live and here you go.  They made me watch little kids get raped. I don't give a fuck anymore.  Where?  Bro, they fucking took me to the fucking woods, bro, and they fucking tied I'm not fucking joking, bro. I have fucking proof, bro. I don't give a fuck.  Bro, I fucking will show you every fucking video you could ever fucking believe. Bohemian Grove is real. They fucking tied me down and they made me fucking watch, dawg. I absolutely don't give a fuck anymore. Yes, I fucking lost it. They're raping little kids. He doesn't want to take us all, so let's go. Come on, Ryan. He doesn't want to take us all. Bro, fuck this dude, dude. Who? Who? Bro, you know the higher elites, bro. You already know who they are, bro.  You know the path you're going down is dangerous, my friend. I don't give a fuck. I don't give a fuck. They can't touch me. I'm a god.  Well, that's the first point of contention, because I care about you a lot, and I can assure you, from my own personal experience, that they can touch you, which is the worst part about it. Bro, no, they can't, bro. Alright, so come touch me, you fucking bitch.  You have proof of these things on You have proof of this on your phone? Yes, of course I do.  The fuck you talking about? Of course. If Alex could get a fucking video from the Bohemian Grove, of course I could.  Well, I have to be careful what I say, because I'm in the middle of a judicial process right now. You want me to get you out of it? Bro, my door gets kicked in if I say what I'm thinking.  Okay, well I can help you get out of it if you want. I know people. Tell  everyone at home then. Start from the beginning. When did this happen? Where did this happen? What exactly did you see?  Why have you tweeted the things you've tweeted? Let people at home understand you. Because I don't give a fuck, bro. They rate me, right?  I was two years old, they rate me.  I have proof of that too. Why have you tweeted the things you've tweeted?  So you have to honestly appreciate Andrew Tate. Like, you know, I love everybody shits on Andrew Tate. I've shit on Andrew Tate rightfully in some situations, but you have to appreciate the way he's organizing Ryan's thoughts, right? He's obviously much more articulate, much better at  having a conversation than the emotionally heightened state, at least that Ryan's in right now. So again, you have to appreciate about how he's going about this. Even saying that, you know, be careful the path that you're going down, my friend, this is a dangerous one and they can touch you. You're not untouchable. You're not a God. They can get you.  And that's the scary part, he says. So here we go. Tweeted the things you've tweeted. Let people at home understand you a little bit more. Because I don't give a fuck, bro. They rate me, right?  I was two years old, they rate me.  I have proof of that too.  That's where it all started, bro.  Jeez.  Okay, you do know there's going to be certain people who believe and I'm Ryan, you know, I like you  speaking for years, you know, there's going to be people who believe you're just saying this because you've, I don't know, had a mental breakdown or taking drugs and you're repeating some of the things you've said on the internet and they're going to not believe you unless you come at it very coherently.  Andrew, Andrew, I'll go to the fucking Romania and take a drug test in front of your face. Bro, you don't want to come here.  You don't need to remain in jail. It's not your fight camp. But I'm just asking, like, you're gonna have to tell a far more coherent story from start to finish for people to truly understand that. What you're saying happened is what you saw and that this is not some sort of episode or anything else. This is my advice to you as a brother. I'm trying to make it, if you want people to believe you, you're gonna have to come along and explain from the absolute beginning exactly how it happened, who was involved, how you got there, what car you were in, where you were standing, everything.  Of course they're gonna want that and I have all the information possible. Okay, so when you're releasing it, how you're releasing it, or are you keeping it for yourself? Because it looks like you don't want to keep it for yourself.  I don't. At the right time I'm gonna release all of it, but  at the right time I'm gonna do it.  They're already calling me to tell me to stop. I don't give a fuck, dude.  I've already had a meeting with them.  I'm gonna let you sit with that, Andrew.  With who? All right, bro. Well, I want you to know that either way, I'm praying for you, and I hope that Thank you, bro. You know, and I mean that. I don't give a fuck, bro. Alex Jones has been saying the same shit, and they try to get The only reason they can't stop me, because  they listen to the devil. I listen to God. God gave me authority. It's over for everybody, bro.  Now, again, to Andrew Tate's point, and you probably won't hear me say that very often, but  he does seem to be in some type of  Mental breakdown, but obviously, you know, just by the way he's speaking is very Emotionally heightened his voice is shaky, but wouldn't you be  Like, if you were sitting in front of, when this was going on, there's 26, 000 people hearing you talk about being raped as a child, like, wouldn't you feel that way? Wouldn't you be heightened emotionally? Wouldn't you have a mental breakdown if that happened? Like, and  again, nothing he's saying is crazy. We already know that these things were happening. We already know Epstein was real. We already know Bohemian Grove is a super creepy, weird place where they have satanic rituals.  And, you know, To, to Andrew Tate's point though, like, are you just puppeting, are you, are you just parroting the situations that you hear online? Are you just parroting what, the information that you have heard from other people talk about and just like stringing these together? But why, why would you do that?  Why, why, what would be the purpose of that? That, that's not going to help him. You know, it's, it's really not good PR for his fight that he says that, and, and honestly, no man's going to come out and say, I got raped. Like, there's very little of the, you know, Me Too situation happening in  men in highly visible spaces. And we'll find that out more with what we see with P. Diddy.  And the Lil Rod situation coming up is like, this guy was tormented for years by this man. Lived with him and didn't speak up because that's like,  not generally what  men do in this situation. It's just not.  Especially people who are very in the public eye. It's, it's, it's embarrassing, I'm sure. And, and something that you have to contend with in a different way, especially when you're highly visible like these people are. So again, you would have a mental breakdown. You would be heightened emotionally. You would stutter over your words and be, you know, use a bunch of swear words when you're talking and like,  You would do those things, regardless, so I don't think that detracts from his opinion, and I don't, you know, this guy's also had a bunch of fights, so I don't think he's like the most articulate person in the world, I'm sure he has some serious head trauma, but I don't think that means that he's not telling the truth.  And so, As we go further into this, let's go ahead and read some of the tweets that came from him.  Now there was a whole 25 minute live that he did that I listened into.  You can go to his Twitter right now and listen in. He did a full live video. You know, maybe I'll play a few minutes of that for you guys here. But  the most recent conversation that he had is, is this one, which says that I'm not talking about anything else other than fighting. He's in the fight camp right now. He has a fight in the, like six weeks or so. So. Let me start you from the timeline beginning. Here is the video that I was talking about if it's still up of him essentially saying  I'm, okay. I'm alive. They took my phone. Okay. Here's where it starts  Hey guys, it's me ryan  I'm here to explain what's going on  I'm, not in possession of my phone. I can't get access to my instagram  My cards are locked  And i'm just being real Oh, you know I'm being real, taking advantage, and I personally wanted just to send out a video to the people that love me and my fans,  family that's concerned that I'm okay. I'm not dead.  I believe in Jesus. All those are lies. And, you know,  in jail, they're blocking my cards. I can't access my money.  Nobody's hitting me back.  I don't know what's going on, but just know I'm okay, look. He was being targeted by some organization or some group of people that are obviously somewhat powerful if they can get into all of his accounts, if they can freeze all of his bank accounts, if they can get into all of his social media accounts, if they can cut off his communication with everybody at one time. It's obviously a pretty powerful entity, right? It's not just some random guy next door. And you see the look on his face. He looks, like I said, disheveled. He looks concerned. He looks like meek, almost.  Which is not generally the case for a guy with 250 pro boxing fights. Like you just hear it in the sound of his voice. He sounds a little scared. Which rightfully, if somebody goes onto your account and says they slit your throat, it freezes your bank accounts, all that stuff at one time. So, and this is where it all started. This is where it all got triggered to, to begin. And it sounds like from there, he's just like, all right,  And he's going to just say everything that happened that he's been holding back in fear of these organizations that are potentially going after him. And that's speculation, but that's what it seems like to me. It seems to be some, you know, you don't need to be Sherlock Holmes to kind of take that out of the context of what's happening.  Now he posted a bunch of other things.  that all got deleted. Now, I don't know if he deleted them. He says that they got deleted off of X, but I do have those tweets and I'll read them to you. It says, if they post my phone, I will post on someone else's.  It's in plain sight. It's trying, I'm trying to screen record the rules of devil worshiping and they are deleting it. Can someone DM me their account info so I can tweet? They are going to attempt to stop me. I'm going to set up a drive a live drug test to prove that I'm not trippin I feel like crying because i'm giving everyone info. They already know but they refuse to believe do you want proof now? I'll get it asap  he said  If they take my phone, I will post on someone else's. More you ask, or what's up? It's that three Disney workers, school athletic, he posted screenshots. Three Disney workers, school athletic director among 219 arrested in Florida human trafficking sting. Wow. And that was posted from 2023 September. So just a few months ago, he said, please help send prayers. I'm calling all prayer warriors. You think you'd be you think you'd be quiet if they killed kids and showed you and did it over and over. I'm done. I have lost it. And so have you. My pain is unbearable. I can't describe I will be killed soon. Hurry find you think you you think you'd be quiet if they killed kids and showed you and did it over and over and over.  I'm done. I've lost it. And so have you. My pain is unbearable. Wow.  So, pretty dark stuff there. But then he went on to say that they auction off kids. That's one of the next tweets.  He goes on to show that a video from a Bohemian Grove situation.  He starts saying that I didn't kill myself. I love God and my kids. I love Jesus. I'm healthy and I have no medical issues for the record. I'm with my wife, Drea. All the other stuff is cap.  For you who are not Gen Z, like me, cap means a lie.  You're welcome.  Let's see what this is. Says I'm changing. Let's see. He brought up the Vatican as well as Oprah Winfrey.  He said, how many more kids will y'all allow this to happen to? And then he posted some posts from the Catholic church abusing children. He said, why do you think that in all scary movies, they are always use a priest from Catholic churches because they are molesters and they allow you to disrespect God. Hmm.  So wait, I'm the bad guy for calling out an institution that has an unbearable or unbelievable amount of rape and molestation. And I'm the bad guy. I'm the crazy one.  So everyone's getting real quiet now.  Interesting. He, he, he also said something along the lines of, and I say along the lines of, but I'm just reading it verbatim. They actually have the files on Jesus, the Ark of the Covenant, the giants, the clones, the aliens files on everything. They are the ones.  That let me in. Now, again, sounds pretty crazy in the way that he's going on this, like, tirade, back to back to back to back to back tweets. You know, I have my beliefs on almost every one of the things that he said there, which are definitely reasonable. Clones, check, we know that. Ark of the Covenant, super weird and interesting situation there.  The Giants, we talked about the Nephilim.  Alien files, we know that to be true. But when you put it in this unarticulate way, where it just sounds like you're ranting like crazy, it does sound crazy. Because when you put it all together, it is crazy. But  it is crazy when you put it all together. But bitch, we live in a crazy world. All of these things have a potential of being true.  But he's just not very good at discussing it.  At least in a way that's believable, right?  So he keeps going on and on talks about Gaza, all of this and that. So, so after a little bit, he does have a live that he's like, all right, come on here. Ask me anything. I'll play a little bit, just a couple minutes of that for you guys and just kind of  go move around on the video. So I'm letting anybody ask any question for  the time being to whenever we get off. How do we start this? People are coming in. People are coming in.  Hello guys. I don't know how to run a space. I don't even know how to do this. How do you do this?  How do I let people speak? They said the request, how do you let them speak? Oh, all right. So let's get this part.  I'm, I'm, I'm going in on everybody.  Wait, Brian, so to all the people that are asking why you don't show the clips, can you answer?  No, there's, just so you know, there's 674, 000 listens to this audio.  So it's not like this is some random weirdo, right? This guy's very, very well known celebrity athlete. Is there a question for them?  I can't show the clips. They're already out there. I mean, there's so many clips. It's unbelievable. I know everybody wants me to put out my evidence, but I can't put out my evidence or else they're going to come after my family. So I choose not to. Oh, you can speak on me.  Gummy,  whatever your name, Gumi.  Gummy don't want to speak.  Bro.  Oh, there you go. Can you hear me?  Yes.  Hello.  Everybody's like, yo, put the drink down. Okay, fine. I won't fucking drink, but I'm still gonna tell the truth. Sober or not. I have more balls than you.  I put my ball sack on everybody.  . They told me they're gonna, they told me they're gonna make an example on me that because I say Jesus so much, they're gonna pit me on the cross and they're gonna crucify me in the whole world and say, yep, this is what we do. This is what we do.  Hmm. So please help me out. I don't, I mean, if it's that, if that's what's supposed to happen, let God's will be done, not mine. I'm okay with that. And this is the truth. Have I lied about anything else? Nothing. So why would I lie about that?  Ryan,  I'm a father of two kids. Yes. I'm saying this because I'm worried about my children. Okay. Okay. Keep doing what you're doing. Keep clear. Ryan, listen to me. Listen to me. You know me. I've talked to you about mental health.  Don't worry, brother. Nothing's going to happen to me. Here, Patriot speaker. Yes. As I'm going to just add,  it's 25 minutes. You can go listen to the full thing. I was like, yeah, I'm serious. Why? So I'm going to commit and I'm going to do it. And I just did it. I was just like, God gave me the authority and the power to do it. And I seized it through amongst all the, the locks and all the people trying to confuse me, throw me off, say, what you're doing is a little this and that. I'm like, who cares? Watch what happens. And look at everything's and Ryan, if they think you, if they think you lying, bro. I just want to drop this on people real quick cause they don't, they don't, you know, I want to put this out there real quick cause I talk about this shit a lot.  You got an executive order right now, one three eight one eight. I'll say it again. One three eight one eight that addresses human rights abuse and human trafficking that was done in 2017 and that's why all these motherfucking people coming out the woodworks and shit. And a lot of CEOs and shit stepping down and all this shit. I got the FC names,  if you want me to start dropping them. Exactly. Oprah.  What? Who cares? I do. What do you mean?  That's what I'm saying. That's what I'm saying. And this is, this is all.  Alright, so I'll leave that to you. You can listen through that yourself. I don't want to bore you with a 25 minute Twitter space with  Some, like I said, less than articulate people discussing these things. But, but I do think that it's worth a listen. There's some value in what he's saying. Again, the delivery is not very well done. And I think that's what Andrew Tate did a good job trying to hone him in a little bit and go tell us your evidence. Tell us why we should believe you. And here's the thing too. Let's say Ryan Garcia is lying. How many celebrities with millions of followers are going out there and even driving awareness to this? So like let's say he wasn't tied down in a forest in Bohemian Grove And maybe he has some mental health issues and maybe those mental health issues are Exacerbated by getting into these rabbit holes that are very very real of very real things happening right now around the world That we know about  right we find out more about it with with P Diddy,  right? But maybe let's just say he's lying  Even if he's lying, even if he's having a mental breakdown, even if he's gone way too far down the rabbit hole and he can't handle the truth of the reality of what these people do to children.  Which is a horrific thing and it's put me into terrible, you know, like a depressive state having to do all this research on these things and having to deal with the, the, the reality that these things are real and there's very, you know, horrific things happening right now around the world. I remember when I found out about Operation Underground  Railroad  and which is the, the movie is written about and this was before the movie came out, there was documentary about Operation Underground Railroad and the things that they were doing. Now, I'm not going to get into a whole thing about the, the situation with  the owner and the guy who's depicted in the movie and all of that stuff, because there's a whole candy worms to open up their too. But I watched the documentary before I heard about it from anybody. I knew some people that were involved in these types of these types of task force and had tremendous respect for them and wanted to learn more about it. And as soon as I got done watching that,  I was so  deep in the hole.  That I would have quit everything just to go save and rescue children that I would have joined a task force I actually put it in an application with them to be a part of their their team that goes and does that It's probably still sitting there somewhere where right now and they never got back to me, which is okay, I guess  But I was ready to drop everything and I was ready to do something about it What is a more noble task than to save these children going through these things? There is very real situations There's warehouses around the world that that are Have children without social security numbers that are being literally bred for this type of situation. And it's, it's horrible, and I'm not going to take you there right now.  But, I will say that it can take you down a very dark, dark path. And you have to be emotionally and mentally stable and capable of handling the knowledge. Because once you learn that, it's very difficult to navigate the everyday world knowing that this is happening underneath the surface.  And so again, even if he's lying, even if he, this didn't happen to him, even if, let's say he's a celebrity with a lot of head trauma who's going into a mental breakdown.  I'm still glad that he's raising awareness because everything that he's talking about is very real. Even if it didn't happen to him, I don't give a fuck whether it happened to Ryan Garcia, but I do know that this happened to someone, somewhere, someone's child right now in this world at this very moment.  Who cares if Ryan Garcia is telling the truth? What I care about is that there's being awareness given to the situation, that maybe he is telling the truth. But regardless of whether he is or he isn't,  I'm glad that he's bringing awareness to this because this is a topic that should be discussed by every celebrity with every connection everywhere across the country, across the globe,  at all times, until it's rectified. And the light has been shined on the darkness enough to where it is. escapes into a deep dark hole and never presents itself again.  That is what I would want. And I'm happy that he is, he is causing this  potential for this to, to, to occur because there's very, very few celebrities, but we're actually seeing a lot more, which is becoming a theme in this situation.  There was more recently a video that came out talking about how Matt Reif and another comedian were being forced to enter the  being forced by two executives saying that they'll make them famous and all they have to do is perform a sex act on them.  That's a wild claim too. But we know Harvey Weinstein existed. We know that there's these gatekeepers in Hollywood and the music industry, P. Diddy being one of them, as we will see a little bit later. This is a very real thing, even if for adults, even if for people who want to be famous. They have to have blackmail on you. You have to become a part of their little scheme. You have to have, you know, some questionable sexuality,  and that's just the reality of the Hollywood and the music executives and the world that we live in, the high level politics, like even Madison Cawthorn talks about the orgies that were happening in Washington DC, right? We know these honeypot schemes are happening all around the world. We know that, right? This is all true shit, guys. Like this is, yeah, again, Maybe the not most, maybe not the most articulate way of putting it. But everything he's saying is true, whether it's, it happened to him or not. And so, hundreds of, hundreds of thousands of people watched this one video. 700, 000 people now have more awareness about what's going on in the world.  And again, some of those people might not be able to handle that truth. But as long as it's being talked about and discussed, they have to hide it. They have to, they have to go into some  far corner of the reality that we live in to do these things. They have to get out of the public light, the Epstein's will no longer be able to navigate the social circles that they, he did. Jeez, can't talk.  Because it's so in the public space. I write everybody knows that about Hollywood. Everybody knows that about the music industry. Now, everybody knows that about high level politics and the elites and the Virgin Islands, like the Brussels or the, you know, the Branson's and the Epstein's that like, everybody knows those things now.  And good, keep talking about it until something's done, and they go away, or they're all killed off, or they're all in jail. That's all I want, right? And so good, if you do that to children, you should have the worst things happen to you. Right. If you're a part of that, that world. Okay. So that's the situation with Ryan Garcia. There's, there's more to come. He says he's not talking about it. I'll give you one segue out of this, which is the fact that,  Well, let's go ahead and let's listen to this clip first. Then I'll segue between Ryan Garcia and P Diddy.  Cause PD is really the deep dive for today. And I'm not sure how, how long we'll be able to discuss that, but I do have a full 30 or 73 page legal documents highlighted outlines for us to discuss today about these very things. Okay. But first,  let me tell you why I started Ronin. So after learning about EMF radiation, doing the deep dive into 5g, right. Here's my, my quick little pitch for you.  The reason I started Ronin is because I looked for these Faraday products myself. Okay, I went online, I found there's, there's three or four of them that are out there. And one of them has decent design, but they're so expensive. A backpack is 850 literally. Okay. The other ones, when it comes to the apparel hats, that type of thing, their design work sucks. It was never anything I would want to wear  and also very expensive. It was 90 for a hat, which is like, I'm not fucking spending 90 on a hat, especially if it looks like shit. So, and so.  Having the background that I did, and I do I decided to, you know, I have a pretty heavy marketing background.  And so I sourced the supplies and found a way that we can create these products and create them in a way that they're going to be affordable, in a way that they're going to be a design that I would actually be confident and comfortable wearing. And, and once I have these products shipped, you will not see me on this video without a Ronin hat on my head and you will love them too, I promise. So I made affordable and Actually desirable designs with these Faraday products that I've worked alongside this manufacturer for months and months to build. And so again, I ask you, there was only a few more spots left on the initial order and I'm doing it at a steeply discounted rate. The hats, I believe are about 40 to 45. Normally they're going to be a little bit more expensive than that, but nowhere near 90. So less than half of the cost in the, in the material, to be fair, the material that's, Lined in these is somewhat expensive. And that's really where some of the cost comes from. But I do think that some of the other organizations are just taking advantage of the fact that you don't know any better. So if you get it right now, it's half the cost of anywhere else. Both the backpacks is a fifth, a sixth of the cost. It's 180 for the backpack. And it's, it's. 45 for the baseball hat  40 for the beanie. Okay, only right now though because the prices are going to go up It's not going to go up like a hundred percent and up to their prices. I promise  But I do have to make some margin on this what i'm really trying to do guys is just be able to get that first Bulk order so I don't have to spend thousands of dollars out of my pocket to get the bulk order to start doing the campaigns for you guys to get you to Get on this train because I truly believe that the effect that we can have in the country if we get any Everybody with a Faraday bag and everybody with an EMF blocking hat. One of the 10 foil hats, I believe that there will be a massive disruption in the way that we interact with technology and our health and everything will be much, much better as a result. So  I'm super excited about this. The website is being launched as we speak. Don't purchase from the website because the prices are higher than what you'll get it for at the pre sale launch. But if you do want to go check out the website and the work that I'm doing there, that's going to be launched very, very soon. It's Ronan. It's RonanBasics. com, R O N I N B A S I C S, RonanBasics. com, and you can check it all out there. All right. I appreciate you guys. I love you guys. Thank you for the support. Go to the, the website. Go to the show notes here right under where you're listening to the podcast and you'll see that it'll be the very very first link will be the pre launch sale of Ronin and I'll be tracking seeing how well you guys respond to this because again, I know my podcast listeners. I know you guys. I love you guys. I've been talking to you and for, you know, over a hundreds of hours now.  So I know you guys will love this too. And I know you'll support me. So thank you so much in advance. All right. Segway back to creepy Hollywood and music executives. Here's the video about Matt Reif. Here we go.  Comedy Kat Williams  The dark side of hollywood is finally being exposed  Thanks to one of the true kings of comedy kat williams  You know before I became wealthy in business. I actually had a somewhat successful career in stand up comedy  I was on the way up  I was invited to a meeting With some Hollywood executives along with some now famous comedian and we were offered the chance for a deal at online stardom.  But the only way to receive the contract was by sucking both of the execs off.  I immediately got up and walked to the door.  But before I could even exit, the other comedian was sucking. Both of their d k simultaneously.  That guy's name was Matt Reif.  And that's Alpha King rule number 799.  Just because someone is more famous than you,  it doesn't mean they're better.  They might just be gayer.  It doesn't mean they're better, they just might be gayer.  No, I don't think I believe this guy.  But if this is marketing, this is great marketing because I've never seen this guy's face before, but his delivery is honestly too good. It's too practiced. It's it, there's very little emotion in it. It's, it seems to me like this is, this guy's full of shit, but a pretty good comedy bit if he is nonetheless.  But.  I didn't hear that whole video all the way through. So that's, that's pretty funny.  Tom Segura and I think Duncan Trestle did a video.  Making fun of this. Like I thought everybody knew you had to suck a dick to get into comedy. Like that's just the rule. And I think Matt Reif went and like blocked the guy who posted this Dom Lucre and all of this stuff and drama. I like Matt Reif. I think he's pretty damn funny. His crowd works amazing. I have nothing against the guy. I think this is pretty funny. And Hey, if you had to suck a dick. for hundreds of millions of dollars or whatever that dude's making and you're happy to do it. I got nothing against your man.  Do  you, my friend?  It might not be more, better comedy. You just might be gayer.  Oh, that's so funny.  But if Reif is, he's a comedian,  Again, a younger guy probably in his early 20s, mid 20s at this point sweeping the world on Tik Tok and all th

‍‍In this week's Monday Morning Marketing episode, I'm joined by former NFL player turned dental direct mail expert, Aaron Boone! Aaron has over 12 years pioneering new technology and methods for improving direct mail response exclusively in the dental industry. He and his team have mailed and tracked the results of over 100 million mailings for offices all across the country. In this episode, he shares the current state of direct mail in the dental industry and his secrets to minimize risk and maximize results. If you want to grow your practice and are currently doing direct mail, have done it in the past or are even considering doing direct mail in the future, this is a must watch episode filled with GREAT advice and strategy for any office.Dive into this episode for Aaron's best tips and tricks you may be missing with direct mail!‍You can reach out to Aaron Boone here:Website: https://mvpmailhouse.com/Email: info@mvpmailhouse.comFree Direct Mail Analysis and Heat Map: https://mvpmailhouse.com/demo/‍Other Mentions and Links:Rolls-RoycePimp My Ride‍‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Aaron. So talk to us about direct mailers. How can we utilize this or what advice, suggestions or methods can you give us that will actually help us attract new patients with this? What is the current state of it? Aaron: Great. Well, no, thanks for having me on and to address this. So, my name is Aaron Boone.I'm founder of MVP Mailhouse and this is all I do all day, every day is direct mail for dental practices. So if you're going to ask someone what the current state of direct mail is, uh, good thing asking me, I don't do websites. I don't do digital marketing. I do direct mail for dentists all across the country.So, you know, it is interesting that you said that. What is the current state? You know, if anyone has ever asked. Hey, how's direct mail do for your office? You're going to get some mixed results, right? Some people are going to say good. Some people are going to say not good. it's actually one of my favorite questions when offices reach out to me.I ask him, have you ever done direct mail? Yes or no? Yes. Uh, yeah, but I'm not sure how well it did or it didn't work for me. One of my next favorite questions is, what didn't work? What part of it? And for direct mail to work, you kind of need to break it down. That's like me asking, hey, uh, that root canal you did didn't work.Well, what part of it? There's so many prep phases and finish phases and all that stuff, right? So with direct mail, you know, there's there's a lot of different components of it And I know I don't have great lighting and different things like that But if you can control the variables just like if you're doing a root canal Just like if you're placing a crown you're going to have best results and best long term results so if I were to break them down, I guess to kind of answer that question to control the variables Number one is the design What are you sending out there?Number two, the areas that you target and when you target them and how you target them, how often, et cetera. There's a science behind all of this. Um, and there's a lot of data that we've tracked over the years, hundreds of millions of cards for dentists, and we've tracked every call. And that's the, the third component is how you're tracking.Are you putting phone numbers on? Are you actually doing an audit on the back end where you match who came in and really knowing which ones came from the postcard? Okay, and then the fourth phase is making adjustments, refinement, because what works for your office might not work for your friend the next town over or the next state over or across the country.Okay, so I guess that's how it kind of, and I'm happy to break down and dive into any one of those different variables, if any of them resonate with you. Yeah, yeah, Michael: because I feel like, um, correct me if I'm wrong, or maybe whenever we want to decide to do direct mailers, we're like, we get excited, we do the design and everything, and then we put in a huge, Amount right pricing wise and then you said you got a pivot right continue to pivot and make adjustments So would you recommend hey test the waters out first and then continue to make pivots or is it more like now?Give it all you got on the first round and then well, that's Aaron: a good question. so yes I like to take it in stride. I'm a pretty conservative person. I grew up on a goat farm, I'm not just going to go buy a Rolls Royce just because I got some money in my pocket, right?I'm going to take things conservatively and find what I like, what works. Okay. So, what most print companies do and even in the dental. Face there's marketing companies that are really good at websites really good at digital ads They offer direct mail, but that's not what their bread and butter is.It's not what they do So I think there's a lot of bad information out in the industry about direct mail So number one don't fall for the pre printing what I mean is instead of printing a hundred thousand cards planning for the whole year take it in stride only print this month See what works be able to make adjustments What happened you wouldn't believe how many people called me when kovat happened and they're like I already printed a whole year's worth of cards I can't change my message.Well, and that's the other issue with results Is you want to be current with your card right now? We want to use a use it or lose it message. That's what works because it's end of year expiring benefits In January, February, you want to remind people, Hey, new year, new you, new benefits, tax return time, beat the summer rush back to school.When you get a card in the mail, you want it to be current for now. I call it seasonality and dentistry. so that people are getting the message at the right time for that year or what are their situations? Because right now the top drivers the top people they're going to call are people with benefits that haven't used them this year dental benefits and because cash as you go into december cash is getting a little tighter people are worrying about christmas and all the other things But if you're going to lose your insurance benefits Dude, I got to call these people.And that's why you see use it or lose it in the industry so much. So right now, definitely seasonality and dentistry is important offers are another interesting angle to drive response, to increase response. So for example, if you have no dental insurance. And all I'm advertising is specials for insurance people.It's less of a motivator, but if I, cause you think cash. So when you get an offer, when you see these offers for 49, 99, examine x rays, stuff like that, that resonates with cash people because it's an incentive to come in kind of a deal. It doesn't make them a bad patient. it eliminates the barrier of entry to get them to come in.However, if examine x ray, if I have insurance, I just think that's like kind of free. 99 exam extra means nothing to me But if you give me free whitening or if you give me a free toothbrush That's where those offers drive insurance people versus cash people. Okay Now i'm not saying you have to have a crazy offer You want to sell yourself and what's most important is make your card authentic.We recommend real pictures Not stock photography, real pictures of you and your team. Another thing I'll say real quick is play to your strengths. Our designers design these cards. We want to find your strengths. If you don't have a good looking office, don't put it on your card. if you look scary, maybe don't put your face on the card, right?But I don't know how to say that politely, but I'm saying play to your strengths. Right if you're discount if you're low in like as far as pricing lead with that. That's okay If you're a high end boutique lead with that that's gonna resonate With the right people, right? You're not going to get everyone.You don't need everyone. You just need to Consistently grow your practice so anyway That's what i'd say about the designs and the variables and then The last part of it that I think a lot of people make the mistake of is they don't track it So when you pre print cards You don't know if someone called from your january mailing or july mailing because it's exactly the same Right, you just know when they call so every time we mail when we do a january mailing Versus February to the north versus March to the south.We use a new phone tracking number on it. So we know exactly, even if someone calls six months from now, you'll know it was from your January mailing, not your current September mail. Does that make sense? So you're able to track individual areas and designs. And by response to see what's working best. And then, like you said, once you find what's working, okay, now you can hit the gas pedal more conservatively smarter, because you know that every time you mail this design to this area or whatever it might be, you're getting back.Eight times your money, six times your money, whatever it is. And then it's a lot easier too to put your money down right? If you know it's working. Mm-Hmm. , you know, it's like, I don't know, you, you go to the casino yelling, I got a system. No one really has a system at the casino or at the slot machine. But yeah, you're more confident to put some money in because there's always some risk in marketing.I'm not gonna deny that there's always some risk. Mm-Hmm. . But if that risk is minimal, it makes it a lot easier to be confident and put more money into it. Michael: Yeah. No, a hundred percent. And so. With pricing on that, does it become more, expensive, I guess, if it's like, Hey, let's do it, month by month or seasonal by seasonal instead of like, Hey, let's just buy for the year.I get a bulk price and it's cheaper. Yeah. Aaron: So, know, that's a tricky question and I would say it depends on the office. So I have, I don't recommend pre printing. I do have a few offices that want to, because you really only save a couple pennies. The real expense in direct mail is postage. I don't make a dime off it.You don't make a dime, but that's who we need to deliver. And postage rates have gone up four times in the last two years. Like they have gone up. So it makes direct mail more, a little more expensive, a couple pennies more. But here's how I recommend to analyze marketing. And if you read marketing books and sales books and things like that to grow your practice.You need more patients, right? You're going to have attrition no matter what as much as you love your patients and take care of them You're going to lose some they move They their insurance changes. They don't like you whatever happens you lose patients every month Too many offices are not filling in those patients plus some every month and that's probably if someone's watching this They're probably wondering how they can get more right?How do you grow? So it comes down to investment And the thing I love about offices, dentists especially, that have already worked their practice for a few years is you've worked through a lot of kinks. Now, I work with a lot of startups, but that bread and butter office that has been there 2, 3, 5, 8 years, now you've got things dialed in, those are the ones that should be pushing the gas pedal.Because, here's the thing, you're better now at case acceptance, you're more experienced. Your your whole team is better when a patient comes in. They're going to like you better They're going to stay longer because you're better So invest in that, you know people are we're willing to put money into a stock market and some random stock of people that you Have no idea if they're even going to do a good job with the company But dentists have a hard time putting money in themselves.I'm going to bring more patients to me And we as a team are going to take care of these people and they will make us money because then they're going to refer Their friends their family. So the going rate right now for direct mail Uh is I mean a regular stamp is all the way up to what 65 cents. I think right now We're able to do everything design it print it mail it Listen to every call you get grade how well you're still Staff handles the calls give you feedback and an exact ROI when we match the data with your practice management software.You're going to know dollar for dollar, good or bad, what you get with MVP. And that's what our, our, our offices love. But we do all of that for closer to 50 cents. depending on your quantity per cart, everything, postage, tracking, print, everything. So, can it be expensive? Well, sure. Anything can be expensive.But what I would suggest you look at is not necessarily the expense, but what you get back. Okay. If you spent a dollar and got back 2, well, that's good. But what if you spent 2 and got back 5 or 6? Is it the expense or is it the gain? Is it the ROI? So and and that's different for every practice So one of my favorite questions is that I always recommend is define success What is your success?Are you just trying to get the word out there that you're there? Are you trying to get more patients? Are you trying to get more production? So define success and then we can work towards Achieving that so that that office will want to renew again and again and again Because for me and them it's a win win when we continue our partnership, right?That means they're making money the office and that means we're doing a good job Serving them. So that's kind of our goals is we're very transparent We have a scoreboard a dashboard where you know, exactly we don't hide results. I don't call you up and say hey How's the postcards doing? I call you up and say, Hey doc, great news.So far, you've already had 17 calls and 14 appointments schedule. Oh, really? I didn't know that. we're providing real info for real results. And I think that's the missing piece that a lot of people don't have in their direct mail, and you can do this on your own. If you do your own direct mail, great.More power to you, but control the variables. That would be my overall message from this control, the variables, best design, best homes. I'll help you decide which homes and show you that based on where your prank shits are coming from and stuff like that. Track it. And then most important, measure your ROI.And if it's there and you're defining success and, and making the money that you want to get or achieving the results. And keep doing it. Invest in yourself saying. Invest in your office and it grows. So anyway, sorry. That was a lot of talking. Michael: No, no, no. That's good. That's good. And I like that.I like how you say you bring out a good point. Dentists have a hard time investing in themselves. Um, but it is good to kind of get that clarification. You know what I mean? To do it. because I feel like a lot of the times that's what happens. We decide to ask in either a forum, a Facebook group or something.Does direct mail works and people are like, nah, trash don't right now. And this is where we're like, yeah, great. It works. Wonderful. Right. And so I feel like you either come out of that more confused or more like validated on my Aaron: own emotion. Yeah. It's so true. And my argument to that is if you ask the same question, Hey, do digital ads work?You're going to get the same response because for some office it works awesome. And for the next, it doesn't. And that's what's important. I think for each office is understanding what works for you And just because it's direct mail or just because it's a digital or a facebook ad if it's done poorly You lower your chances of success regardless of it.It's So, I might argue that the new junk mail is not direct mail, but actually digital ads. Think of how many digital ads you get on your screen, how many emails you get daily, and the mailbox, it's still there. And it's something that tangible that each one of these homeowners around your practice is going to get and going to be introduced to you.So, I think there's a play for all marketing aspects. I think the challenge for Dennis is to find out what works for them and do more of it. And without properly testing there's some really bad advice that you can take out there because just like you said if you go to These forums well that office that just said it sucks Is in downtown Manhattan and is a totally different population than yours in Savannah, Georgia, wherever your practice is right in the suburbs of this area.So, I think that's the other thing to factor into is don't take blanket statements. I do think that it is important to take advice and I love that. That's what I, one of the things I love about the dental community the support that's there, but sometimes that support and advice. isn't always, warranted or maybe isn't quite apples to apples when they did that root canal, well, it may be a totally different scenario.You know, I was giving you that example of, well, the root canal didn't work. Well, what part? Well, what if they're doing a totally different tooth or a totally different patient that has different types of gum disease or whatever it might be, I'm not a dentist, but you see what I'm saying? You can't compare apples to apples.And, um, I think what's important is finding out what works for your practice. And we do a free, uh, complimentary analysis of your area, even I can pretty much grade your area. Kind of like you remember that TV show, break my ride or hit my ride or something. So literally when an office comes to me, I can put their practice in my mapping software and I can predict how well they will do with direct mapping.And that's pretty powerful. Now there's some cool tools and technology that have evolved over the years. It's not the eighties and nineties direct mail anymore, where you mail to the whole zip code and a whole state, I can literally target your hottest neighborhoods. I can take out your patients so they don't get it, but their neighbors do.Like, there's some cool things that have happened in direct mail, kind of like you do on, on digital. You can target a certain group or a certain, you know, on, on Facebook, these, these kind of, specific target markets. Do that and direct them out. things are capable are a possibility now that they weren't 10, 20 years ago.Nice. Michael: Okay. Awesome. Aaron, I appreciate your time. And if anyone has further questions, you can definitely find them on the dental marketer society, Facebook group, or where can they reach out to you directly? Aaron: Well, I would suggest just going to mvpmailhouse. com go into our website. Um, you can fill out a free contact us form.Yeah, everything is free. No, we're not high pressure sales guys, anything like that. Like I love it's almost like a free exam and x ray. Okay, let me look into your mouth. Let me look around your practice at the homes and I'll tell you what's going on in there. And if direct mail can be a viable source, I'll also even pin drop out your patients so you can see exactly where they're coming from.And find these hottest neighborhoods. It's kind of an X ray of your, of your area to see where you're growing. And that's really the secret is finding where people come from now, because their neighbors are typically their best, the best next patients, similar demographics, you know, you do a lot of, grassroots marketing and things like that.It makes sense, right? You're not going to go knock way on the other side of town. Where no one comes from because you're going to get lower results find your hotbeds And embrace them and continue to grow in those Anyway, yeah, go to our website check it out fill out that contact us form or info at mvp mail house Dot com right in the notes that you heard about us here.I got a little special for anyone. we'd be happy to kind of give them that free exam and x ray that second opinion Even if you're doing direct mail right now Let me give you a free second opinion of where you should be mailing and what you are doing right now Michael: Awesome, man.So that's going to be in the show notes below and thank you for being with me on this monday morning marketing episode‍

TSN's Darren Dreger says the Buffalo Sabres are interested in Patrick Kane. OKAY NOW! Sneaky Joe shares why he does not like the Kane idea, why he does not believe the Sabres have legitimate interest, but also why he wouldn't say it's a 0% chance the Sabres sign him.Plus, observations from the first two days of training camp! Learn more about your ad choices. Visit podcastchoices.com/adchoices

TSN's Darren Dreger says the Buffalo Sabres are interested in Patrick Kane. OKAY NOW! Sneaky Joe shares why he does not like the Kane idea, why he does not believe the Sabres have legitimate interest, but also why he wouldn't say it's a 0% chance the Sabres sign him. Plus, observations from the first two days of training camp! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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In this episode of Random Ish with Sonja, I have a guest co-host to chop up some events that caught my eye. My guest is Lamont aka Anonomus, He's a rapper living in FL, I am jealous a bit…the beaches. In our opening remarks, he explains what really happened, why everyone had their eyes on Florida this past spring. We both agree, even though restrictions are being lifted, mask it up. On to the something old that caught my attention, I was watching the biopic of Aretha Franklin that National Geographic did of her called Genius. It was so good I had no idea she went thru so much. Did you know her son and granddaughter protested the production? Why? How much say does a family really have on the life and career of an artist? My daughter cannot tell you the things I have gone thru only parts I wanted her to know. My guest has relatives that have accomplished great things in the industry, does he know everything about their climb? Is this protest just really about money? Moving on to Mr.Jackson, been a while since we heard that name, I am not referring to Michael, rather Derick. The guy who claims to be a relationship expert got caught cheating. His claim to fame is Black Men Don't Cheat. It's not the cheating that has us talking rather the response, and is he just really working the system? Is this whole incident just a way to create a platform for his wife?? We know there are strategies folks are using to create traffic and generate attention to themselves, is this whole thing just a ploy we all fell for? Okay Now, I have a scroll-stopping topic to talk about. Are you ready? The penis is getting smaller y'all. Yep, I said it, there was a post on Tic Tok and showed some data…got me curious so I did some research. It's true!!! The plastics in our environment and water have caused a decrease in the size of men's penis over the past few decades. The phthalates are causing a drop in sperm count by 53%. There is a new book called The Countdown. Food packaging, personal care cosmetics, etc. etc. are already in our bodies and environment. The author of the book is saying by 2043 the sperm count will be at 0 if nothing is done. Since 1983 testosterone has been on the decline. Since men do not really check their health is this one of the secret ways we are giving up control? Lamont shares a personal story where he showed himself, he had to put himself first and how even though we know better, we do not always do better until it really affects us. After the break, we start chatting up the technology that has enabled us to be able to create at the drop of a hat and really put work out there. Shouts out to cool edit pro…that's how long we have been doing this lol. I often talk about AI and robots and computers, but I am so grateful for the technology to be able to create a platform VS what I have done in the past, morphing yourself so you can keep working. So much more to tell you about, but I'm running out of room so You will just have to listen or watch! Thanks by the way. Check out The Bear Squad Music Group on their website bearsquadmusic.com Follow The Podcast on IG @RandomIshWithSonja & Our Channel MBE @ManifestBeauty.tv I'm @SonjaDenyse Facebook Socials: Sonja Denyse, Manifest Beauty Entertainment, WTSRadio, WMBRadio, THEBUZZ967, Random Ish with Sonja You can watch episodes on Roku & Firestick Channel MBE Also on the websites RandomishwithSonja.com & ManifestBeauty.tv If you need a DJ I travel to Play sonjadenyse.com Get Your Stickers!! Shopmanifestbeauty.com Free shipping for USA

Okay NOW it's time for that downtime discussion. Time to get rid of that stress but not overindulge. No…no, you're not supposed to overindulge, just a little indulge. Y'all. sigh Okay, fine, let's at least avoid some heat since we have more objectives, all right? FINE. Okay. Okay, we're going to do the professional things now. RIGHT? Pledge/donate on Patreon: www.patreon.com/thatdndpodcastSend feedback to: ThatDnDPodcast@Gmail.comVisit our website: http://www.thatdndpodcast.comAmazon Link: http://www.amazon.com/?rw_useCurrentProtocol=1&tag=thdnpo07-20

BEFORE we get into the headlines!! WE HAVE MUGS! Custom mugs created by www.TheShoppersOutlet.com who has mugs, wine glasses, household items, fishing gear, clothing and more (I have a few hoodies and shirts from therm I LOVE THEM) They are an amazing small business with great customer service and NO THIS IS NOT AN AD I'm just a happy satisfied customer and am honored to have them create our mugs! You can WIN a mug filled with goodies via our Instagram: www.instagram.com/cafehonestea Okay NOW! Get your headlines here! So with so many juicy things happening in the world and of course Hollywood, we had to dish on a few things whie of course drinking our wine! Hit the subscribe button on our YouTube : https://www.youtube.com/playlist?list=PLqpFx223kgBmzYh5tqovgcnNnFcSiNO0f

It the season 2 premiere, Dallas based pop artist Badly breaks down his rise to Tik Tok fame, his breakout single 'I'm Okay Now' and more! Catch Badly's music atop the Music You're Missing playlist!

In this week's episode, Jeff is joined by Dallas, Texas musician Badly Music. Badly is best known for his song "I'm Okay Now" that has over 1 Million streams on Spotify. Badly shares stories about his music and his faith during an authentic conversation. Connect with Badly on Instagram and TikTok @Badlymusic!

Ruth Kinzler; Facebook: @mystrokeofluckruthieRay Loewe: www.theluckiestpeopleintheworld.comTranscript:Diane Dayton  This is changing the rules, a podcast about designing the life you want to live, hosted by KC Dempster and Ray Loewe, the luckiest guy in the world.KC Dempster  Good morning, everybody. Welcome to Changing the Rules. I'm KC Dempster. And I'm here at Wildfire Radio in Woodbury, New Jersey booth with my co host, Ray Loewe, the Luckiest Guy in the WorldRay Loewe  and we're socially distanced, sort of,KC Dempster  Well, there is no sort of about it. We're about six feet apart. Okay. So, changing the rules is a podcast about how change affects people. You know, we do face change in our lives and, and we also face a lot of rules. You know, from the day we're born. People are making rules for us. It's our parents, our teachers, our churches, the society. Employers, as we get older, there's always rules. And for the most part, I believe, personally that the rules are intended to keep us safe and to guide us and to to make Society work. But oftentimes as we get older and more mature, a lot of these rules are not relevant. And in fact, they can become restrictive in our lives. And the luckiest people in the world realize this, they recognize it and they decide that they're going to change the rules so that it fits their lives. And once they start to create their own rules and live by their own rules, and understand I'm not talking about laws, I'm talking about rules. They they start to become free to be themselves and in fact, probably enjoy more and more success.Ray Loewe  So good morning, right. Thank you. Okay, so I'm here in Woodbury to we have a wonderful guest today. We are all appropriately socially distanced unfortunately. I have my own new Mike cover. Yes. Okay. And I get to take it home with me and thank you for that Taylor, use it next time. Yeah, I'm gonna have to remember to bring it back. But But you know, this whole rule thing gets out of proportion like you said, And the luckiest people in the world as I define them are people who design their own lives. They personally go on out and they figure out what do I want to do? They design it, then they go step into that life, they take control and they live it. Okay? Now, how can you do that if you have rules of other people, that's one of the reasons why you have to change the rules. Now, we all need rules. Rules are important. They give a structure to our life, but they need to be our law rules. And that's the only way you can be free to be you, in my opinion. So I've been studying this group of people that we call the luckiest people in the world for most of my adult life. And I've found that some people just are interesting to be around, they're fun to be around. They're doing wonderful things. You know, they have this glow around them that they're happy all the time. And if they're not happy, they fix it and get happy all the time. And why I you know, I decided, you know, I want Hang out with these people, right? These are fun people to be with. Right? And not only that, if I wanted to hang out with them, I better get to work and fix my own life so that I would be one of the luckiest people in the world to and there's no maybe about this, I am the luckiest guy in the world. Okay, so I didn't sayKC Dempster  I know that you like to call yourself that.Ray Loewe  Okay, so So, we have a wonderful guest today. And this guest exudes several of the mindsets that the luckiest people in the world have. One of them is that they handle rules really well. And this particular guest on had the rules change on her and you're gonna see how she responded. It's magnificent. Okay, then addition to that the luckiest people in the world always, always always find a positive solution. Our guest today certainly did that. Our guests also find out how to change those rules going forward, she adapted a plan like the luckiest people in the world did and She found a way to mesh what happened to her and what she decided to do into something that she can take forward. But there's another element in here that I want to throw in. We haven't talked about this one. And that is the luckiest people in the world also follow what is fascinating and motivating to them. And I think when you find out what our guest did today, she certainly is following what is fascinating and motivating to her and I think I see a smile on her. So I think she must be happy.KC Dempster  Yes, yes. So, so let's take a quick break. And then we when we come back, we're going to introduce Ruth and get into her amazing story.Diane Dayton  You're listening to changing the rules with KC Dempster and Ray Loewe the Luckiest Guy in the World. We will be right back with more exciting information.KC Dempster  Welcome back, everybody and I am pleased to introduce to you Ruth Kinsler and She had an event several years ago that turned her life upside down. And she's going to tell us more about it. So Ruth, welcome.Ruth Kinsler  Thank you for having me both. on this beautiful 95 degree morning.KC Dempster  Well, as somebody who hates winter, I'm more happy to to have that than a 35 degree morning.Ruth Kinsler  It's true. This is true, is true. But thank you for having me.KC Dempster  Oh, we're delighted. Because I think this is a story that that a lot of people need to hear, especially the, you know, in this time of pandemic and the way most of our lives have been turned upside down. And there's a tendency sometimes to feel a little sorry for yourself. And so I'd like them to hear your story. Sure. So So why don't you tell us Ruth, you were I mean, my understanding is you were working in the business world, and that you had decided to take a week at the shore with your girlfriends. Correct and take it from there.Ruth Kinsler  Okay, I was in the exhibit industry, I'm an accountant and I was doing accounting work for for 30, over 30 years. And I took a vacation. We went to the beach, and it was just a normal, beautiful Monday afternoon and I suffered a what's called a spinal stroke. And within three hours, my life changed completely. I was paralyzed from my chest down, which is where my spinal stroke happened. It was in the section of my the middle of my back. So from the middle of my back down was where I was completely paralyzed. And the doctors at that point, didn't understand why it happened, how it happened. But it happened and they they realized that I needed you know, beach hospitals are not always the best hospitals to be at so they rushed me to the University of Pennsylvania where I stayed for probably, I think it was seven, seven days until I actually started getting a little bit of movement back in my feet. From that point on, it was all up. I went to Magee Rehabilitation Center in Philadelphia and I was there for a couple months and by the grace of God and and the help and the expertise at at Magee, they they taught me how to live on my own. They taught me how to walk again, with assistance. Not only did they help me physically, they helped me emotionally. We had support groups. It was a change that just, you know what happened all of a sudden. So that's what I had to take in. This was my new life. I went home, I was I was home for a couple months and I decided, you know, this isn't, I was going to physical therapy, but I I had to find something to do and I had to do something That was going to make me happy and also give back because I was very, very fortunate and lucky that I got this this amount of mobility back. So I thought what can I do that makes me happy that makes other people happy that I enjoy doing. So I started a baking business, I started a catering business, and I called it A Stroke of Luck.KC Dempster  I love that name. I absolutely love it.Ray Loewe  So let me interrupt here for a minute. So what does a person do? When they have a stroke? their whole life changes. They quit their job to start a business, right? Sure. It doesn't ever make sense to me. Okay, and a successful business. And only the luckiest people in the world would do that right?KC Dempster  And I'm going to add a little bit of a commercial here. I happened to be at a birthday party about  nine or 10 days ago where one of the lovely desserts were cupcakes, carrot cupcakes made by Ruth and I will attest that they are absolutely Delicious.Ruth Kinsler  That's wonderful, thank you.KC Dempster  if I wasn't Q, I would have been embarrassed because I didn't know many of these people. If I knew everybody, I would have had a second one.Ruth Kinsler  Oh, well, I will make you some personally.KC Dempster  So, um, so I mean, that was a that was a that was a very digested version of what happened. And I think that our listeners probably should understand that. I mean, you touched on it. You said you were at Magee for several months. That's a long time and and too, you had to learn how to walk. And you had to learn how to take care of yourself. Absolutely. And, and I think it's wonderful that they also had groups for you where you could work on the emotional perspective, because that's something that as an outsider and somebody who's never suffered such a thing, I guess intellectually, I would know that there might be some mental issues that you have to overcome but it but I imagine that there are A lot more prevalent than we might appreciate, is that correct?Ruth Kinsler  Absolutely. I mean, until you experience something like that, you just don't know. And it's hard to, it's hard to explain to somebody what you're feeling. It's not only a physical, the spinal cord injury is not physical, it's physical, but it's absolutely emotional, mental, financial, it's this big, huge, you know, bucket of things stirring around in there. And you just don't know you can't grab that one and say, Okay, I'm going to fix this one, I'm going to fix that one. It's just a day by day basis. And there are many avenues that you take to accept what has been handed to you. And it's not it wasn't a you know, it's only been three years, this coming August will be three years. So I'm still going through all those processes, but I'm very, very fortunate that I like I have a positive attitude. I feel blessed and lucky that I am here and I'm able to even talk about it and try to help others. Right, you know, and I'm still looking for help from others. And as I gain that, you know, my hope is that I that I give it back.Ray Loewe  So it's real easy when something like this happens to just go into a shell and say, okay, you know, so I'll just live in misery for the rest of my life. And we all know people who do that and have done that,Ruth Kinsler  and which I did that as well in the very beginning.Ray Loewe  We're all allowed to do that for a while rightKC Dempster  and and I imagine it's sort of like the the processes of grief because in a sense, you're grieving a life that was completely up ended. So so there's the anger and the acceptance and all that kind of stuff. And but I think that you hit on something very important that you said that you're a positive person. And I am. I'm confident that in a recovery situation like this, being able to Look at the positive, even if you sometimes have to dig for it and can't see it every day. Absolutely. That has to be a tool that really works to your benefit. It absolutely does. AndRay Loewe  let's turn this conversation around.KC Dempster  Okay, here we go.Ray Loewe  That's the past and and you know what, what Ruth had to do was she got smacked with this change, and he faced it. And she did the rehab, and she went through whatever we had to go through. And that was that. And unfortunately, I get the feeling that that's still going on a little bit, but it no longer has that awful texture that it had before. All right, and then the second thing you did is you faced the problem and you said there's a positive solution out there. Okay, and you picked up what you like to do is baking and cooking. I do so so let's talk about where you take this in the future. So what's the vision? How are you going to do this? What are Some of the hurdles that you have to face you know, tell us a great story,Ruth Kinsler  it's in the very beginning, I you know, I was faking it to make it I just I love it you know, I enjoyed cooking as a child but my vision was I wanted to give back and I wasn't sure how to do that. So as I started developing this company, I decided that I would give a percentage of the proceeds back to the people that do the research and discovery and development for spinal cord injury. So I started this this business and I basically do you know, soups, comfort food and sweets. It's not a huge business. But my, my, my hope is that at some point because this has only been about a year now, a little more than a year that I've been doing this and I'm starting to get a little more well known. I would love to see myself in a state storefront maybes trying to try to give back more than just a little tiny bit of the proceeds. I've learned that through this COVID-19 pandemic, people love to eat sweets. Now I could see myself going in more Ray in that direction of baked goods and a bakery as opposed to you know, just the comfort foods. But, but going back to the hurdles, you know, it's I've never run a business before. So I've been doing my research on you know, licensing and tax implications and, you know, handicap accessible facilities. Will I be able to stand on my feet for 10 hours a day. There are a lot of obstacles that I'm going to have to to do. Possibly trial and error, you know, because it's something I want to do, but I'm just, you know, I've got to look into whether or not that's going to be feasible for me.Ray Loewe  Well, I think you'll make it feasible I think you're certainly going to try yeah and and what you'll do is you'll elicit help you'll elicit to help if if you need it and you'll figure out what you have to do. But but the whole concept here just amazes me and it's it's the stuff I like to do this whole concept of following people that are fascinating and motivating and you know, of all people you have to be one I I keep going back to this thought that goes through my head, you know, when is a paralyzed person do you know, they quit their job starts our business, I mean, you know, right. And it for you, this seems like natural it was there wasn't any other thought this was just what was going to happen. And you're in the process of making it happen, and I think you'll find out where it fits you, you know how big Go, is what you have to do for you. And so what a lot is people in the world do they design their own life and they step into it and they live it to the hilt, right? That's that's, you know, congratulations, Ruth. You're here.Ruth Kinsler  Okay, I do I feel lucky andRay Loewe  last. Yeah. Okay. So going forward. You said what some of the hurdles are, you know, what, what kind of help do you think you need? What, what is the message that we can send to our audience to get them motivated to do what you do?Ruth Kinsler  Well, I I know that's a tough one. You know, I was fortunate enough to be born with being a positive person. And always looking on the bright side of things. glass is half full. I mean, half, you know, half. You know what I'm trying to say? Yes, I surround myself with positive people with people that lift me up and try to help me and that's exactly what I want to do to give back I want to bring a smile to people's faces, right? that is clearly my objectiveKC Dempster  So is to the way people can help her is to order some of her cakes and cupcakes and,Ray Loewe  and and boy did she set us up for the end of the show. Yeah, that would be fabulous.Ruth Kinsler  If you'd like to look into that I could always go on Facebook and look at a stroke of luck catering.Ray Loewe  catering, okay, I think Unfortunately, our Time's up. So we need to go to a quick break here. And then we're going to come back and kind of close up.Diane Dayton  You're listening to Changing the Rules with KC Dempster and Ray Loewe the Luckiest Guy in the World. We will be right back with more exciting information.KC Dempster  Welcome back, everybody. And I'm still kind of on a little bit of a high over this podcast because I I am so uplifted by Ruth's spirit, and, and I think that instead of sitting around feeling sorry for myself, I have a little, you know, bring a little of that into my own life. And I think that we often say that the luckiest people in the world make the commitment to be lucky. They don't just let life happen to them. And I think that Ruth is a perfect example of this. And and it's not just enough for one, you know, a one time commitment isn't enough. Life is a journey. And you're going to have things thrown at you right and left. And you do have to have that mindset, as you say, to find the positive to make the rules fit you and to and to carry them forward in a plan for your future. So most lucky people seem to continuously expand their opportunities in their lives and this means that they also get to meet lucky people and share experiences and learning from the experts and adjusting their own lives.Ray Loewe  Yeah, I think we're gonna make it a point to have Ruth at our Friend's Connection whenever we get out of the doldrums and do this okay. And and tell her story because ahh it's just a magnificent story. And it's one that we should all remember. And and I think gratitude is a real important part of this. I think we were all born lucky if you're in America, right? And, and sometimes we don't take the time to think about it. And sometimes it takes an event like this to to jar you and you were a boring accountant before.KC Dempster  I bet she wasn't a boring accountant.Ray Loewe  She was, but I don't think she was boring. Yeah, but I bet she didn't bake muffins.Ruth Kinsler  Boring was never in my vocabulary.Ray Loewe  So Ruth, I have to say you are certainly one of the luckiest people in the world. There is no question about that. And, you know, if you want to meet people like Ruth, you know, come to our website, check out the things that we do. We're going to have our friends connection coming up. We do various podcasts and things like that. And I'm gonna have to listen to this one about three or four times. Because I just gets me excited about life so much. And I'd likeKC Dempster  to just remind everybody that our website is our new website, and you can find it at WWW dot the luckiest people in the world.com. So, take a cruise around the site, come back again and again and don't forget to subscribe to our podcasts. We'll see you next week.Diane Dayton  Thank you for listening to Changing the Rules, a podcast designed to help you and your life the way you want and give you what you need to make it happen. Join us in two weeks for our next exciting topics on changing the rules with KC Dempster and Ray Loewe the Luckiest Guy in the World.  

You'll be surprised how much money you can save! A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. When you buy an asset, the IRS puts you on an automatic, a default, if you will, depreciation schedule. So piece of real estate, they look at the four walls and the roof and they say, okay, you can depreciate that over 39 years, 39 equal payments, 39 equal depreciation rate, what they call amortization. Okay? Now they also allow for you to accelerate that, meaning, you can double up or you can take additional depreciation earlier. You could take that 39-year and you can bring it down to 18-year. You could bring it down, you know, I don't know all of the ones you the experts will do that. But inside that building, you have equipment, you've got machinery, you've got appliances, you might do research and development. Mattress manufacturer trying to build a new mattress. That's R & D, you can get credits for that. So do a cost segregation and accelerated depreciation study on your business. Your accountant knows exactly what that is and instead of you making a tax payment next quarter, you'll likely be able to accelerate some depreciation and keep that cash instead of having to pay it out.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, this is Dan Thompson with wise money tools video. Thanks for joining me today. If you recall in our last video, we were talking about another video out there called the index card. It was done by PBS or something like that. Basically it was an index card with a list of 10 items that basically everything you need to know to have financial success or to create a financial plan that would actually work. And the list looked like this. If you recall, number one was saved 10 to 20% of your income. Number two, pay your credit card balance in full every month. Number three, max out your 401k and other retirement savings accounts. Number four, never buy or sell individual stocks. Number five, buy inexpensive index funds or ETFs. Number six, make your financial advisor commit to a fiduciary standard. Number seven, buy a home when you're financially ready. Number eight insurance - make sure you're protected. Number nine, support the social safety net and number 10, Remember the index card. Okay? Well, in the last video, we went through the first five, and we're gonna finish up on these next five. But just as a quick little recap, because I think some of these things are important. Remember, number one was save 10 or 20% of your income. Again, no brainer, got to do it. Number two is also an easier one. Make sure that you pay off your credit cards every single month. That's a very good practice to get into now. Number three, maxing out your 401K and IRAs. That's something that you may want to review. Go back to the last video. It's something that you can't assume or just take for granted that it's a good move to make. Number four and five. We finished up where we left off, don't buy individual stocks and buy ETF. Well! maybe understanding what's really gone on there. We'll change that around just a little bit. Again, you're gonna want to review those steps because there's a lot to unpack there and honest, we could do a whole video on each one of these steps. Okay, but let's go to number six. Number six, make your financial advisor commit to a fiduciary standard. So we really need to understand this for just a second. What he's saying is that there's kind of two sides of the Wall Street world so to speak. There's brokers and financial advisors, and then there are what are called registered investment advisors and they also tout this title called fiduciary. Now the reason he says that you need to insist that your advisor commit to a fiduciary standard is because when you pay a fiduciary. You're supposed to be paying a fee for a service and the advisor is not supposed to have any bias and do what's best for you. Well, In the end, that's really what it means it means the advisor is supposed to put your interest over his or her interests. Okay? So first of all, if you even have this smidgen of a doubt for a single minute. That this person that you're sitting in front of isn't gonna do what's best for you get out of their office, move on. If you're doubting their integrity, and the purpose that you're there to talk with him for. Then you really shouldn't stay even, like I say, even a minute longer, okay? I don't need to slap a title on my desk or on my forehead with this big bold word fiduciary to make me do what's best for my client. So the irony is this, just because they say that they're putting your interests ahead of theirs has no bearing on whether or not you'll make any money. Whether or not you'll lose money, or whether or not the advisor is a complete moron. Moron might be a tough word. But seriously, morons can be fiduciaries. And sadly I see him all the time. I think more important than a title is to find out if the advisor has a clue as to what they're doing. If they have a plan or a strategy, that's not the same old thing that everyone else is doing. Does the advisor or the person you're talking to have a way to protect your money on the downside and make you money on the upside, and better yet even make you money? No matter what the market environment is doing? That's better than a title. So folks, listen to me. A title or a designation does not make that person a genius. A fiduciary, a CFP, a CLU, even a CPA is not an absolute given that they're gonna be smarter then a three year old, they just know how to pass tests. So let me It kind of reminds me of a story back in high school, right? I used to date this girl and hope she's not listening. But she could sit in a class and understand the lecture. She did great on tests. And she was a straight a student. She always did her homework and passed with flying colors. The problem was, she was about a smart as a post I'm gonna to really take some flak on that one. Yeah, let's just say she wasn't the brightest bulb when it came to common sense and real life situations. If you taught her how to do a math problem, and it was given to her well, she'd probably be able to do it. But if she had to figure out things like, you let's take some financial things like a price earnings ratio or how much revenue a company made. Or what does a large manufacturing company need to do to be profitable, you know, things like that we had to kind of think through it. Well, she'd be totally lost. And I see the same thing so often with some of these fiduciaries, or CFP, whatever, they're really good test takers, right? But I wouldn't give them five bucks to manage, right? They just don't seem to understand how to formulate and look for things outside of the box. So just remember, insisting that someone commit to being a fiduciary is not gonna make him or her any better or smarter when implementing a strategy. And finally, if mutual funds are their answers, in other words, you walk in and the answer is to buy five different mutual funds. Well, you really need to look elsewhere because they haven't figured it out yet. Now, I have no problem with fiduciaries don't get me wrong to my partners, our fiduciary they fit that bill and man, they are extremely smart. There are plenty of them out there that are smart. And I can assure you that these guys aren't gonna sell you a basket of mutual funds and then charge you fees for the next 10 or 20 years. As if they have any control over those funds or the markets for that matter. So please get the picture, a title is worthless. Ask them how they're gonna protect and grow your money and see how they answer it. Then ask how much money did your clients lose over the last month, right? And then finally ask how much of my money are you willing to lose? And by the way, if that's even above zero, yeah, again, you might want to walk out. So that's gonna give you a lot more peace of mind and a lot more realistic expectations than a particular title. Now, again, I understand what he's saying. He's saying, find somebody who's gonna do what's in your best interest. Well again, If you got a good solid advisor, they're doing that with or without a title. So let me just talk real quick about fees again, some fees are worth pain. I mean, if they can protect your money on the downside, make you money on the upside, that might be a fee worth pain. If you're just writing the ups when the things are going great and then you'll lose money when it's going down. What are you paying for? You could do that by yourself just investing in indexes or ETFs without paying fees. You know, just this morning, literally driving around. I was listening to a talk show morning talk show. And the guy happened to be talking about fees. Now he was a fee based advisor. And what he was doing is he was getting all over another advisor who is getting paid commissions instead. And he was saying that the Commission guy, all he wants to do is sell you a product, lock your money up for 10 years and take his 6% commission. And I got to thinking, Hmm, well, what does the fee-based guy want? We came right down to it. He wants to sell you his product, lock your money up for 10 years or so, and then get paid a fee every single year that you have your money there. There was really no difference. The only difference was the final product. And I have no problem with somebody arguing whether this product or that product works better, right? But he was such a hypocrite, because he wanted the same thing that he was accusing the other advisor of wanting. He just charges differently. But he still wants the same thing. Then I got to thinking just kind of in my mind real quick, then I had to run back to my office and calculate this. But let's just say the client was gonna invest $100,000 and suppose this guy, the other advisor did get a commission of 6% or $6,000. That's it and then he has to to basically work with that client over the next 10 years without any further compensation. So what is the fee based guy get? Well, most have sliding scales on fees. And the more you put in the lower the fee, but at $100,000 from the scales I've seen in very familiar with. Most advisors are gonna be right about 2% in that range. If he sells you a mutual fund, that you can pretty much count on another percent and half, maybe even more for the fund manager as well. So he's stacking his fees on top of the mutual fund fees that are already gonna be there. All right. Now let's just use the proverbial 10% growth rate, which is not likely to happen after market corrections, taxes, volatility, all that but we're gonna use it anyway. So without fees, and a straight 10% per year if you just had $100,000 got 10% on it. No fees, you'd have about $259,000 in 10 years. Okay? Now if we just take out the advisor fee of 2%, the account would net after fees $216,000. So in other words, this advisor charges the client $43,000 in fees. So you kind of have to ask the question, who's really the fiduciary now? Interestingly enough, the advisor who was paid the commission, he wasn't even paid by the client. In other words, the company that took in the money, paid the advisor, and 100% of the client's money went into the investment. So it wasn't like the client was paying $100,000 and then $6,000 went over to the other advisor. Anyway, the point is the fiduciary. The fee based advisor made 700% more compensation. Then the other advisor that he was accusing of being such a dastardly dude. That's why I call the fee, an annual commission, because that's what exactly what it is. Wall Street just is disguised it to hopefully make you feel all warm and cozy that you'll pay $43,000 out in fees during the same period of time. But fee based advisors have been making a killing over the last number of years, some might deserve it. But seriously, most of them are simply collecting fees and not even managing your money in the first place. They send it off to mutual funds or to an index and then just hope that the markets do well. And that you'll keep paying their fee as because they're gonna call you up every once in a while and say, hey, look how good we're doing. Well, worse than anything, guess what, you probably lost money to these fee based advisors this year. Maybe even as much as 30% and guess what's gonna happen now, you're still gonna pay the fee. So you're down 30% and they're still gonna take out their fees. So when you see that there's one famous commercial out there. It's about fee based advisors. And they have this fancy tagline that says, we only make money when you do. Well that is just hogwash. Their tagline should be, we make money even when you don't, because that's exactly what's happening. They're gonna make their money, they're gonna charge you the fee no matter what. Okay, so that's a lot for one item number six, sorry about that. But it's an important one, because the fleecing of America is happening in many cases due to fees. All right on to number seven. Number seven, buy a home when you are financially ready. Once again, I can buy into this principle good principle. But let me just take it one step further. If everything you make each month goes into your mortgage payment and your living expenses, and you can't save a penny above that, where you bought way too much house. So going back to principle number one that we have to implement today this moment, and that's pay yourself first and at least 10%. So if you can pay yourself 10% and by the house awesome, you did a probably a very, very good financial thing. Don't get house payment poor, be able to comfortably make the house payment and save your 10%. But where we live, I just somehow lucked out that housing turned out to be a really good investment. And since you have to have a roof over your head, it's not a bad idea to build some equity along the way. But also be able to save and save that money outside of your sticks and stones. Don't put all your wealth inside your house. Okay, number eight was a more insurance oriented and it was saying make sure you're protected, again makes common sense good financial sense. And we're not talking about just life insurance here but we're talking about car, home and health insurance. And one thing to consider is to have insurance be there for your catastrophes and your major expenses, not the little stuff. So oftentimes, it's so much better to get high deductibles and low premiums and being able to cover those smaller expenses of $200, $500 even $1,000 that are out of pocket. Seriously, if you'll save the difference between the premiums of a low deductible and a high deductible insurance policy. In other words, go get some quotes. See what car insurance as an example, see how much the premium is each year. For a $1,000 deductible or even a $20,500 deductible, and see how much the premium is for a $250 deductible, and you're gonna see a pretty wide spread of premium. And if you would just take the higher deductible, save the difference, you're gonna put away that 500 or 1000 bucks in no time. And be able to handle those kinds of expenses and unforeseen incidences. Now for medical, if you're not covered by your employer, and you're paying for your own Medicare, medical insurance, there's some group share programs that you might want to look into them. Some are pretty good and some are very inexpensive and it's not technically insurance. It's more groups, but look into it. The other thing you might do is get that deductible up there, maybe 5000 10,000 or even more and once again, if you'll save the difference between the premiums. And you start to save that deductible and get it put aside, you'll be surprised how fast you can put that money away. It is a good idea to have access to your deductible, just in case, right? You may not be there in the first year so, but you'll get there. And the money that you'll save by having high deductibles you tuck it away, you'll have plenty for the deductible down the road. So don't invest that deductible somewhere where you could either lose it or you lose access to it. In other words, an IRA is not a good place to put your insurance deductibles. Interestingly enough though, life insurance that's building high cash value may be a good spot for it. Because not only will that cover your life insurance needs potentially, but access to that cash as well. So when you keep your deductibles high, it's eventually gonna save you more money in the long run. Now, we're almost done because I don't have to spend much time on numbers nine and 10. Number nine is support the social safety net. Now this is just another way of saying, be charitable giving, you know, local charities and churches can often be the first ones on the scene to help others out in your community. In the book, The Richest Man in Babylon, great book, if you haven't read it, you gotta go read it. The first two principles are pay yourself first, at least 10%. And then give away 10% that could be to a church or a charity or a school or just anywhere where you're helping out others. And I think being charitable is a great way to give back. But it makes you not only feel good, but it's a win-win for the charities and the communities and being able to help others as well. Sadly, someone seems to always be hitting a rough patch, and hopefully you can be there with some of your funds to help them out when you can. Number 10 Lastly, remember the index card, right? So I think this is kind of a play on Warren Buffett's two rules. Warren Buffett's rules are this rule number one, don't lose money. Rule number two, don't forget rule number one. And so I think number 10 is kind of doing the same thing. It's saying the idea is, if you're a believer in these concepts, then don't forget them, use them, put them into your financial strategies and implement. So at the end here, let me say, there are some great strategies that you can implement that will adhere to the important aspects of these principles or these 10 rules, if you will. Overcome the challenges of the ones that don't make a lot of sense. Make some adjustments on those. But keep your money growing and keep it safe and even keep it tax free. If you do things right. You might be genuinely surprised when you see what safe money strategies can do. When you implement Einstein's formula of y=a(1+r)x exponentially growing or squared, right? The squared or the exponential growth is what so many people are missing. Even we missed it for years. We had to build it from scratch. And I think when you start looking outside the box and how other people are generating their wealth, you can figure out some of these things. And what I love to do is figure out how are people generating wealth or return and doing it with the least amount of risk? Well, if you want to see how that might fit into your situation, then just click on the time trade link below and we'll have a quick strategy session. Always feel free to comment below. If you have any questions, shoot them to questions at wise money tools.com. I'll answer them as quick as I can. And for heaven's sakes, don't forget to subscribe. Don't want to miss a video. Always good to have you with me. Thanks for joining me today. Until next time, take care.

In this episode, Jake shares what Instagram TV should mean to you now in 2020. We are going to walk through some of the fundamentals about why Instagram TV is something you should be directing your attention I'm going to go through this episode really to give you some of the fundamentals about why Instagram TV is something that you really want to consider where you want to be putting your attention. Okay? Now, if you're just getting started with Instagram, if you’re trying to grow your audience, if you're trying to find consistency, share your message and get your posts out there then Instagram TV is an essential and this episode is for you! Here’s a few highlights that we cover in this episode: - Why Instagram TV is where you want to be directing your attention in 2020 - How to access Instagram TV through your mobile - Instagram TV App functions - What is the essential Instagram TV length and why this is so important! - How to create the perfect video description. - What is the most important thing to add to your Instagram feed Resources mentioned in this episode: - Branding: https://jakeadamdavey.com/brand - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic Find out more: - Website: JakeAdamDavey.com - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ Don’t Forget: If you’re enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today’s topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others keep inspiring, keep growing your circle of influence! Best, Jake Music references: Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library https://youtu.be/6by8zhaG04Y

Let's explore the energetic perspective of navigating these ominous waters together. Thomas & Majona Transcription [00:00:00] and welcome in to the subconscious mind mastery podcast. Thomas and Majona are in the booth. We're back. We've actually reverse locked the door in our audio booth. There is now a lock on the outside. We are locked in. And we are riding out the Corona virus in the booth. Nobody gets in, nobody gets out. We will be fine awake.[00:00:28] It's vented and just know that you have got us 24 seven yeah, we're going to get on YouTube and live and. Boy just ride out the storm. Well, that's why we're doing this episode is to check in and just talk about this. Actually, we have no script, no agenda. This is pure free flow, but I thought that having a conversation around some of the spirituality and the astrology of this might be beneficial.[00:00:57] Let's do it. Knowledge is power. First thing I would bring up is Saturn, Pluto. Now, we've talked about this at length. We had a big event, well, not a big event. I mean it was a minor event, but it was a bunch of bunch of friends getting together at a patio in January as we watched this thing roll in and there is no way in the world that we would have ever dreamed that this was coming.[00:01:24] When we got together to watch this thing happen. All I knew is when you looked at the history of this astrology, this astrological formation, that big things happened as far back as I walked at, which was the 12 hundreds and here we are. This thing is shaking things up. So that's Saturn and Pluto and Jupiter basically in Capricorn is kind of been what's triggering a lot of this.[00:01:51] The other element that you can't ignore is the planet. Uranus is in the sign of Taurus, and when we walk that back, historically, [00:02:00] it historically has shaken up financial systems to the core. And obviously if you are at all attuned to the news or what's going on with this, you've noticed that the stock market is down about 30% from its high, basically just under 30,000 to now around just over 20,000.[00:02:21] That's 30% that's a big whack. That's a big quack. You know, when, when you're in this is doing this kind of stuff. It really makes me think the correct pronunciation is Uranus. Yeah. That's one of those pronunciation things that we'll just stay away from. I looked it up, and if you look at the Miriam Webster dictionary, it's Uranus, so that's it.[00:02:42] Okay. The big thing is we are sitting on two very powerful energies that are not going away anywhere, anytime fast that are shaking things to the core on two fronts. So is did astrology create this or is astrology mirroring this? That's one question you could ask me. I think it's more of that astrology is mirroring.[00:03:08] And this is one of those coincidences of life that I don't know how to explain, but the chart and the events of the news of the day align. I think this is the beauty of astrology though. It tells you propensities, this is where energy is, but it doesn't tell you exactly what's going to unfold. You know that it's not a great energetic day, but you don't know in what area.[00:03:32] And this is something that, uh, I mean we could debate this for a long time. Is this fated, was this written into the master plan? Is this unfolding occur? I mean, how does mass consciousness affect the outcomes of this? I'll tell you one thing that's going on right now that is obvious to me is that every day with more headlines and morph stuff happening, fear is increasing.[00:03:59] is [00:04:00] increasing. At some point it's going to turn to anger, but we are dealing with a mass consciousness that is focused more now on the lower levels of energy. Yes. Foundations are being shaken and that's, that's scary. Yeah, and we've been talking about this is, okay. You had some good thoughts this morning as we were talking.[00:04:22] How do you prepare and brace yourself for this kind of thing? Well, I think spirituality, not religion, because everybody has spirituality on some level is very, very key here. Whether or not you believe in astrology life has happening, and like you said, fear is mounting and it will probably continue to Mount.[00:04:45] So what can we individually do? Well, there's the obvious what the CDC is recommending to do, you know, be safe, use common sense. But beyond that. The biggest spiritual tool that we have is ourselves. We don't realize how powerful we are. We are creators or co-creators of our reality, but we have forgotten that because of the density of the earth.[00:05:11] So I firmly believe the most powerful thing that we can do is one, focus on your thoughts. All those things that have been discussed on this podcast forever. It's very relevant right now because we know thoughts are things, thoughts are energy. Energy attracts like energy. So if you are in a panicked fear based mode, what will you be attracting?[00:05:35] Things to cause more panic and fear. I'm not saying be Pollyanna. You do need to be realistic, but there are always lessons that you can obtain from any situation and you can, you know the book you are, the placebo, I think is, is a beautiful example of this. Your mind is so powerful that if you're focused on doom and gloom [00:06:00] and I don't feel well, you can be perfectly happy and healthy and not.[00:06:04] Phil. Well, you'll start making yourself sick even though there's not a biological reason for that. So your attitude, your frame of mind is incredibly important. So work on that. Where are your thoughts? Redirect them to keep a positive. A the best way I think to do that is how can I be of service to others?[00:06:25] Get out of your way. Get out of yourself. If you know that somebody is needing help, what can you do? Net. Don't jeopardize your own health. Don't do anything risky. But you can still focus on them, sending them love and energy, fix them some soup or whatever. Then the other thing is. Once your frame of mind is right, what do so many athletes, professional athletes, and Olympians and even successful business people employ visualization?[00:06:54] I mean, this is now very well documented, the power of visualizing because when you're doing this, your subconscious doesn't know if it's real or not. So visualize the outcome that you want, not just seeing it, but feeling it with your entire body. Spend time doing that. One of my favorite examples of this.[00:07:16] My oldest daughter is the best manifester I have ever known in my life. She, I just am in awe of her. So she had the flu. This was years ago. She had the flu that was going around and it was not a good one. She got it. She woke up in the morning going, Oh, I think I have it. And literally all day just took care of herself, chilling out.[00:07:38] But all day long she was singing every little cell in my body is healthy. Every little cell in my body is well. I was like, okay, you can stop now. And she said, Nope. Nope. She sang that blasted song all day long and visualized her body whole and healthy, and by the [00:08:00] next morning she was completely over it.[00:08:02] Wow. She's amazing. So there's power in our thoughts and believing it. You don't just say you have to believe it. All right? And then of course, you can bring in your angels, your spirit guides bring in the universe to help you God protection. And along with the thought, just know that the universe in all of its love and intelligence is truly on your side.[00:08:27] It is working for your highest and best good. Sometimes to make progress, we have to take a couple steps back and that can be. Painful. The, the fear of the unknown, not having control. Those are all things we don't like as humans. But if you just know with every fiber of your being that the universe is on your side and you maintain a positive attitude and something happens, but you decide to look at it, the more positive side versus the negative side, it's amazing how much difference that makes in your life.[00:09:03] All excellent points. Thank you. Those are great. I want to talk about a couple of other spiritually related tools and then a couple of physical tools like things you can do, powders and liquids and things like that. Okay. Tonics. So, yeah, we're selling them for $150. But don't tell the New York attorney general outcomist not.[00:09:28] So, uh, but we will tell you a couple of things that we're doing just in the context of what we are doing and nothing is for sale in that department. Okay. So when we talk about additional spiritual tools, I know one of the comforting things about the concept of God is at times like this. When we humans want to reach out to something that we know or want to believe as a stronger power than ourselves to help us.[00:09:57] And that's a very beautiful concept. I mean, [00:10:00] the Psalms are in the Bible are incredible poetry around a heart reaching out to to higher source, to higher power. So obviously if prayer and praying to God is something that you like to do and prefer to do at times like this, I absolutely think drawing on source is totally something to do.[00:10:25] The problem that I have with it, one of the problems I have with it is that when we only do it when we're in trouble, yes, it has to be a lifestyle. So if you live this kind of way, then you're already in communication with source. You're already talking to your intuition, and it's not about rubbing the genie in the bottle to pop out and help you through a crisis.[00:10:49] And that's a very important concept, I think, because we way too often rub the bottle, hoping the genie comes out, and then as soon as the problem is over, where right back Jeanie's back in the bottle and on we go and we just don't think about it. So you know, if you're not in a, if you don't have a daily practice or regular practice, or if you're not really working on your wife, maybe this could be a great catalyst to do it.[00:11:14] Pray, but make it a routine and just use this as a shift in your own life that you're going to take things deeper and broader. Now, another area that you can explore is bringing in the help of angels. Angels are very real. Majona has had a number of stories and experiences with them and has some thoughts on how to bring angels into the picture.[00:11:39] Most people think of angels as either the archangels, Michael Gabriel, Rafael Meditron, the names that we're most familiar with, or guardian angels, and those are definitely two main categories. There are others as well. And no matter what category you, we all have angels multiple, [00:12:00] and they are always with us.[00:12:01] Here's the thing though, angels have to honor your free will because earth is our domain, so they as much as they love you and want to support you, they cannot enter fear. Or intervene in your life unless it's a crisis situation and unless you ask them to, so invite the man, and that's just a whole new topic and area of fun and exploration.[00:12:27] But they are very, very powerful and supportive. So you can invite them to help you. I mean, right now it might be as simple as reminding you to wash your hands, reminding you to use hand sanitizer. And you might just all of a sudden have that thought and not credit that to the angels, but at lunch you ask them, they can do even simple things like that.[00:12:50] They could also remind you to pray, because no matter what your belief system, prayer is high energy, it's coming from a place of love. You are, you are reaching out to higher source, which is love. So it's, it's high energy. It's high vibration. So that's always a positive thing. So get in the habit of every time you wash your hands.[00:13:09] Say a quick prayer, bring up your energy. Yeah, that'd be a good a, there's a good correlation actually to remember every time you do your hands to just ask for protection. Open it up and say, help me. There's nothing wrong with that. Nothing wrong at all. These are ominous times and we do need spiritual help now.[00:13:28] The other thing I would couple with that is gratitude. Because gratitude is such high energy, and so think of your own life. If someone is always coming to you, asking for something that can get a little mundane, but if they actually start expressing gratitude to you for things that you've done for them, then that just raises your enthusiasm and willingness to help.[00:13:49] So that prayer may start out with gratitude. Thank you. I so appreciate my health for feeling really great and healthy right now and [00:14:00] I'm affirming that this will continue. I am whole, healthy and complete. My personal preference is to not even bring that word of, um, I'll say it this time, but I don't like to say it.[00:14:12] Of the. The beer virus[00:14:19] of that, of the any sort of virus, any viral or bacterial infection that might be going around ever. Don't even call it in names, have power. Don't call it in. Affirm that you feel great and express gratitude for that and affirm that that will continue. That's prayer. Prayer doesn't have to be begging and be negative, so hold it, hold a positive thought there.[00:14:44] You can ask like, Archangel Michael is a protection. He certainly would be a great one to pray to right now. We won't go into all the archangels fortes, Google them, and you can see who's, who's going to help, mostly with health and protection and so forth. Okay? Now, another one that you can do is just put some energy around yourself.[00:15:06] So there are some using your shockers and using your energetic body, your aura, if you will, as an energetic protection. These are all the energetic things we're going to get to the tonics here in just a minute. We might have to go to another podcast for the tonics, but we'll see. Talk about some of your meditations that are available.[00:15:24] Folks can download them that you've created already that had been there for a long time, but they would be great little energetic exercises through this. Right on our website, soul-food tox.com under freebies, there's a white light meditation and a waterfall meditation. Two of my favorites waterfall is a little bit longer.[00:15:44] But both of them will help clear away negative energy. That means your negative energy that you're creating with your thoughts, with any, if you do start feeling a little blah and you want to catch it immediately, get over it. Shift your focus, focus on how great you [00:16:00] feel. And the waterfall meditation goes through different colors because colors have vibrational frequency.[00:16:06] Each one's different, so it helps. Cleanse your aura of those different frequencies, and then the white light meditation is actually bringing in the white light that's loving the intelligence of the universe going straight down your core and extending outward from your core. That is also raising your vibration.[00:16:25] Visualize yourselves shaking off negativity and being healthy and being whole, and then you're surrounding yourself with that protection as well as grounding into Gaia or mother earth. Because as humans, we are very connected to the earth, so those are really two really good clearing and cleansing meditations.[00:16:46] Then you can definitely block yourself. Part of this is. Very much mental and emotional. The book. You are the placebo. Bye. Joe Dispenza is perfect with this. If you haven't read it, it's a great read if you are kind of holding up in the house for awhile, but you want to reprogram yourself and focus on being healthy, and part of blocking is exactly that, is setting the intention so you, so you can put a bubble around yourself that is like, imagine I do this with kids.[00:17:17] Like that bubble is your super power and negative energy or illness just bounces right off of it. Nobody can touch you. You know what I'm getting really present too in this conversation, is that what we are really bombarded with negativity right now, and negativity brings you to lower energy States.[00:17:35] Absolutely. Okay. That triggers, I mean, we're just naturally, that's, I don't care how strong you are in this work, when you get bombarded by negativity all the time, which you know, there's a certain amount of awareness that needs to be had with this too. And with that, you're going to open yourself up to all the negative stuff, and it's not pretty out there.[00:17:58] Well, and even on a biological level, [00:18:00] negativity brings stress and stress lowers your immune system. Exactly. Exactly. So this is a loop, and what we're talking about are the spiritual areas that you can use. And I think the message that I'm getting very clearly is that we have to put an equal and greater.[00:18:19] Offset to the negative news that's coming in. So actually deploying all of these tools, and there are a couple more, and this gets into the things like burning Sage or other aromatic incense and things like that, just in your space. Lighting candles, playing soft music in the background. I'm talking bring out all the big cannons of increasing your energetic space.[00:18:45] Because you have to be aware of this. You need to be prudent and you have to filter it through these other areas so when you can come back to your zone, and it's safer at home now than anywhere, unless your kids go to school and bring it in, which seems to be happening now around here, um, that when you come back home, create a really high environment for that.[00:19:07] So essential oils, Sage incense, candles, things like that. And you know, for some people that soft music while you're working is high energy and therapeutic for other people. Crank the volume, right? I mean, what is more fun than cranking up the music in your house and just dancing like a fool? Like nobody's watching.[00:19:30] That brings up your physical energy. It's a great workout. And it just. Brings up your whole emotion, do whatever to raise your emotional and physical energy. And I think that, okay, that's an excellent point. And then you could take that one step further and get an agreement with everybody in your household that these are ominous times.[00:19:49] We are walking through them and everybody needs to be on their game. It's a day, it's a family dance party and just get a commitment around the family dinner table that [00:20:00] everybody, whatever. Issues you have. Get them cleared so that everybody can be top energy supporting each other and raise the vibration not only of your self, your home, but of your family members, your other family members as well.[00:20:17] Now let's talk about some, one of the great lines that I love that Bob Proctor had in the science of getting rich audio program that just meant so much to me is he said something about. Uh, w the line was basically cast your vision, do all of the work we're talking about, and then move your feet. And so in the next episode we'll do a part two of this and we will move our feet in part two. 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Do you have an exit strategy? Don't know? Better listen to this podcast! Today and every week day with your #70secondCEO Carl Gould. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, D stands for Direction. So, it’s strategic planning, mission, vision, values, purpose, and it says exit strategy there. This is, think all things big picture growth but also results, getting things done. This is an effective part of the business, not an efficient part of the business, an effective part of the business that requires you to think big and  also have an end goal result. Okay? Now, one of the things that’s on here is exit strategy. So, how many of you have a fully documented exit strategy and you share it with your team? Getting close? Alright, that’s cool, no don’t be polite you can raise your hand in any order, alright? So, uh, note to self: must write exit strategy. Now, the way we define exit strategy is, we like to use the way real estate looks at exit strategy. When you buy a piece of land or you buy a building they’ll say “What’s  your exit strategy?” Well, I’m gonna subdivide it, I’m going to go from single use to multi-use, and I might still own it but it’s going to exit the form it’s in now, and it’s going to enter a new form later. Okay? So, we don’t take it literally that you’re selling and leaving. If that’s your definition for exit strategy then you can call this your evolution plan. Okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Welcome!   Today there is a ton of stuff going on in the world of Technology and we are going to hit a number of topics from being aware of fake sexual harassment claims being used to mask malware to the advantages and disadvantages of future military technology, and why everyone should be using multi-factor authentication -- so stay tuned. For more tech tips, news, and updates visit - CraigPeterson.com --- Related Articles: Don’t Take The Bait - Fake Sexual Harassment Claims Can You Detect A Phishing Attempt? Vulnerability in Popular Anti-Virus Program Bots Losing Panache as Cybercriminals Hire In Third World Not If, But When -- Don’t Think You Are Not A Target Big Tech Has Your Private Medical Records -- Through Hospital Partnerships    Future Defense and Military Tech Best Practices in Authentication Still Mostly Ignored By Businesses --- Automated Machine-Generated Transcript: Craig Peterson 0:05 Hello everybody! Craig Peterson here. Welcome. Welcome, you are listening to me on WGAN and online at Craig Peterson dot com. Thanks for joining me. Today we are going to be talking about some of the most important things that are happening in technology as we do every week and more particularly what's going on in this security realm. We'll talk about how you can detect if it's a phishing site that you have gone to, New malware from TrikBot here, a brand new one. Some complaints here about McAfee. Every piece of anti-virus software McAfee makes has vulnerabilities. We'll talk about that major, major security problem. We've got an accounting fraud here and how it's getting harder to detect and Why we have breaches? You know, I talked to so many people, I have a lot of customers, a lot of business customers. And they're sitting there saying, Well, you know, this is all inevitable. So what should I do about that? We'll talk about that. Google, you might have heard of project Nightingale. We'll get to that today as well. Defense firms are on track to make some very, very scary hardware. We'll talk about that as well as some of the myths of multi-factor authentication. And there are a lot of myths out there about all kinds of this security stuff, frankly, but let's start with our friends at Microsoft. I bet you thought I was going to say Apple, didn't you? Well, we had a big patch day, Patch Tuesday, and it fixed 13 critical flaws this week, and one zero-day vulnerability. Let's start by explaining what a zero-day is. In this case, we're talking about a zero-day attack, which refers to a vulnerability that is undetectable by any current antivirus software or anti-malware software that has seen this particular problem before. Now you noticed that made a difference a distinction between anti-virus and anti-malware, right? Because anti-virus software behaves in a certain way. Anti-malware behaves well, frankly, a little bit differently. So what are the pros? What are the cons? What's the difference between antivirus and anti-malware? Well, as a general rule here, anti-virus is a subset of anti-malware. Anti-virus is something that we're doing now will probably continue to do forever. Still, it does not catch me. Most of the nastiness that's out there today, anti-virus is you know, at best release Some people would say zero percent effective, but I give it the kind of the benefit of the doubt. And it's about 20% effective. So if you have antivirus software, it's only useful about 20% of the time against all of these different types of attacks, it's probably close to 10%. If you pull in the human element into all of this, anti-malware software behaves a lot differently than antivirus software. Some of it is whitelisting, where it knows this is a legitimate piece of software that was not modified. So it allows it to run that on one side. These are quite difficult to keep up to date because you have to continually monitor what's going on in what the software upgrades are. What the checksums of that new version of the software are, their libraries, are they all legitimate all those DLL files and everything else they're using. It gets pretty darn complicated from the whitelist listing side. And there's a couple of companies that do whitelist. Some of them, frankly, do better than others. Craig Peterson 4:07 Some of them, in reality, isn't even really doing whitelisting when you get right down to it. And then there is the next level up, which is the anti-malware software. And anti-malware is software that looks at the behavior typically of what's going on. And there are there's software out there right now malware this designed to fool the anti-malware software to so it looks at it and says, Okay, this just installed Wait a minute, started opening a bunch of files. Wait a minute, is writing to a bunch of files. Wait a minute, and it's changing all these file names. That's the type of behavior that would be typical of ransomware. Good anti-malware software looks at the behavior of a program as it is opening all kinds of part the TCP/IP packets, that are trying to use a network to get to all of these other computers that are out there on the network. What is it doing? How is it doing? Why is it doing all of that? That's good anti-malware software. So it will do all of that it looks at checksums, it looks at just all kinds of things. And it typically has about a 10% performance penalty on your computer, and it can be a little bit higher than that. But it's they're busy looking at everything, examine everything trying to figure out what to do. So we have anti-malware software out there, as well as anti-virus. Those are the two significant types of software you'll put on to your computers. And frankly, anti-malware like well we use has multiple layers of software, and it ties into external databases and, and Cisco Telos to get updates and everything else. So that's what we use us what we do. So, in this case, we're talking about a zero-day Hack against some of this Microsoft software. So what does that mean? Well, that means that we're as of right now, none of the antivirus software knows how to detect this as a virus, none of it. That's zero-day, it's day zero. So tomorrow will be zero-day plus one, right? So day one of this out in the wild. And Microsoft, with their Patch Tuesday, decided they would plug 73 security vulnerabilities in their software products, including 13 of them, given the top level of a critical security vulnerability. And I guess it's kind of fortunate that this month only one of the flaws is known to be exploited. And this is a CV, that's what they're called that scripting engine vulnerability and Internet Explorer, and the sooner they get rid of Internet Explorer entirely, the better off everybody lives. Everybody's lives will be IE; they built it into the kernel so that they could have more control over it. You might remember the lawsuit against Microsoft saying, Oh, you can't ship a web browser that's integrated right into the kernel. Because now, you make it so that none of the other web browsers can work on internet XP on Windows, which was right in the very beginning. And you're blocking us out of there, and thereby it's anti-competitive, you know, it's all true. Now, IE because it's inside all these versions of Windows, these vulnerabilities can affect users who are no longer even using Internet Explorer at all. In other words, you don't have to launch the browser. You don't have to go out to the internet. You could get nailed on it right away. Okay. Now Microsoft Office is using the same rendering engine that has this vulnerability that internet access Laura has, and it can be embedded and in fact, triggered by an active x control on a booby-trapped web page. Active x is one of the worst things Microsoft could have ever done. It's right up there with some of the vulnerabilities and flash and Java. You know, are you kidding me you allow a web page to run code on a machine. And they at least they have markers on it, but it can be Mark now was safe for installation. The whole thing's crazy. I still don't understand Microsoft, and what they're doing here. Craig Peterson 8:36 So bottom line, make sure you do your update. I checked right before I went on air, and there aren't any significant problems that have been found with the updates here for November from our friends at Microsoft. They're often are. We also had this week, and some more patches come out from our friends, my friends, and yours from Intel. Now Intel makes a lot of the computer chips that are inside our computers, mainly for using a Windows machine. But Macs use Intel chips to, although they don't have to, I don't know why Apple went with Intel, you know, my guess was it was less expensive. And Intel also had some outstanding power performance numbers saw, you know, I can't blame them. But we have a bunch of patches that came out from Intel, that make all of their CPUs almost every processor they've made in the modern era is entirely vulnerable. Craig Peterson 9:39 And that's a terrible thing, including vulnerable not just on your desktop, but vulnerable in all kinds of operating systems and data centers. So, if you think hey, listen, I went ahead, and we moved all of our stuff to the cloud. They are just taking care of because it's in the cloud. Microsoft knows what they're doing. The answer to that is, well, they kind of know what they're doing. But they're stuck with this Intel vulnerability. There will be more patches coming out according to the people that found these vulnerabilities in every model of Intel CPU, Major, major, vulnerabilities. According to these people, there are more than Intel hasn't passed on yet for whatever reason. It's really, it's kind of crazy, frankly. So we got Microsoft patches for some major ones. This week. We've got Intel patches, some major ones this week, we've got Adobe patches that are out as well. So make sure you do the upgrades. I'm not going to go into all the details here. Man Adobe light set of patches this month only 11 security vulnerabilities from Adobe and Adobe Bridge, animate illustrator, and Media Encoder. Two months in a row where there are no patches for Flash Player. I'm not sure what that's about if they keep happening with flash player or if something else is going on. All right, stick around. We're going to be right back. You, of course, listening to Craig Peterson here on WGAN, make sure you visit me online at Craig Peterson dot com. We've had a few pop-up-trainings already. I'm doing some Facebook Lives and getting information out, and you'll only find out about them if you're on my regular email list. Craig Peterson dot com slash subscribe, and all of today's articles are up there as well. And there's a sign up right there too. So make sure you sign up to find out about all of the latest that you need to know. Craig peterson.com, when we come back, we're going to talk about chick bought something new going on out there trying to get us to do something we just shouldn't be doing. Stick around. We'll be right back. Craig Peterson 12:02 Hey, welcome back, everybody. Craig Peterson here, little beach music. I was out for the last week and a half out at a conference in Phoenix, Well I guess isn't exactly near the beaches is it, but it was sure nice and warm. And then I got back home, and you know what's happening up here in the northeast? Yeah, a little bit of cold weather. Some of it's a little too cold for my liking. You know, it just came on so fast. We were like in the 60s and 70s. And then all of a sudden it's like the 30s and 40s. I don't know what's going on. Well, let's talk about this TrikBot. It is a new malware that's out there. I've spoken to many times here on the show about what the FBI has been warning businesses, which is the business email compromise. You probably heard of that before bc we're talking about something that's cost businesses. Well over 10 billion, I think it's over $14 billion now. And we're not just talking about a little waste of time. No, we're talking about these guys and gals going right after our business bank accounts. And the way they do it is they're kind of sneaky about it, they get and get you to, to basically for the money, right to wire the money to do other things that are going to hurt your business. You may not realize it at the time, and they're just trying to fool you. Right. So how do you fool someone? And I know I know you can't fool an honest man. I've heard that so many times in the past, and there's a lot of truth to that. But here's what they're starting to do now. And you might have gotten one of these. I have had several listeners reach out to me. I and quite a few saying hey, I just got this email chain that, you know it's it's got a video of me visiting this, this nasty website out there right so you guys are probably heard about that one before it's been around a little while. Well, now what's happening is they are sending an email that appears to come from the US Equal Opportunity Commission. This email is saying that wait a minute here, and we have a sexual harassment complaint against you. Now I understand as a business owner, how this can be kind of crazy. And I owned a building, a business office that I had my business running out of, little more than 20 years, maybe a little longer. Ago now. And that business office, I put in doors, and all of the doors were floor to ceiling glass because I didn't want anybody saying that I was harassing somebody or doing something illegal. Now, of course, I, you know, we didn't have microphones and cameras and things. But I just wanted everyone to feel reasonably comfortable that no one was going to corner anybody. And, you know, I think I was kind of mostly successful about that one of these days or forever sitting down having a beer, you might want to ask me what happened there. But anyway, this is something called Trikbot, and it's a banking Trojan. And it's going after employees of large companies. And it's trying to scare these employees into thinking that the US equal Equal Employment Opportunity Commission EOC is coming after them. And they are trying to get them to and are being reasonably successful in having them handing over sensitive information. And they're using a bunch of different social engineering techniques, including malicious payloads or redirecting them to fraudulent sites they control by emails that look like coming by somebody they trust, etc. Okay? Now, these spearfishing emails, and I'll read you the text in one here in just a minute here. But they, what they end up doing is dropping a malicious payload on to your computer. And as part of this campaign, these malware operators use the information they've collected from people, such as their names that company they work for job titles, phone numbers, to customize these phishing emails to make them a lot more convincing. Now think about your business and your business's website and other information that you're making available to the public. Digital website has, who the officers of the corporation are. Craig Peterson 17:04 Now I know that all of us for our businesses, we have to file with the state chapter file with the IRS and various other things. But when it comes to the state, those records tend to be public. So people can go online, they can find out who the President is, who the officers of the corporation are, who the Registered Agent is, etc., etc. Right? And so now a bad guy can go online and find out almost anything they want to find out about a smaller company because it's right there on the website. Now is that easy or what? Now let's go into one of these pieces of email. Everything from the email subject This is from bleeping computer dot com. Everything from the email subject and the message content to the malicious attachment. Each of these mouse spam email Males comes containing the potential victim's name. Now I'm looking at it here. It's got a form, and it seems like it's legit. It has the logo of what I assume is the US Equal Employment Opportunity Commission because it looks official enough to me, and the title at the top is the U.S. Equal Opportunity employment commission harassment complaint. Then the complete submission of a complainant form has initiated an intake interview with an EOC officer. Okay, this is what they're sending out right now. It looks very, very legitimate. And they use the name of the victim with a grievance raised against you. That's a subject for each of the phishing emails, and they're trying to get you to pay attention. They also have a customized email body to instill a sense of urgency. So it'll say, dear name of the victim, private and confidential. One of your co-workers has lodged a complaint with the EEOC. Now on top of it, all the malicious attachments, drop TrikBot payloads also have customized names. And again, it's the name of the victim-dash harassment complaint letter, and it's got a phone number on it. The entire purpose is to get you to open that attachment. And by adding this personal touch to the phishing emails, they've been increasing their chance of people opening them. Now, you know, I do a little bit of marketing for some of the courses that we offer and, and for some of the other services, you know, like the security services that we offer the businesses, so I've studied some of the marketing stuff that's out there. And I can tell you right now, most people, if you get an email that looks like that are not opening it. If you're concerned about a particular email and you have listened to my show for the last 20 plus years. You're very, very worried about it and legitimately so. Craig Peterson 20:10 So I'm not sure just how effective this is, you know, spam emails right now have an open rate of about, well, it's less than 1%. Legitimate emails have an open rate of, you know, as much as 15 to 20%. So I don't know how well they're doing. But when they're sending out 10's or hundreds of millions of emails, we're talking about some pretty darn serious stuff here. A lot of potential victims. These are highly targeted and regularly updated. That goes into some of the problems with antivirus software we will talk about later on. And that is if it hasn't seen that before, it's going to get tricked. This spear-phishing campaign delivers the malware payload. It's evolving. It's a banking Trojan. The purpose is to get you to give some banking information out. And apparently, it's been pretty successful. By the way, it's been in the wild since October 2016, one of the most aggressive pieces of malware that are out there right now. Stick around. When we come back, we'll be talking about McAfee's antivirus software and what's going on with that. Especially as it relates to some of the malware that's spreading out there in the world, right now. Make sure you are on my email list. So you keep up to date with everything that's going on. Craig Peterson comm slash subscribe. I'll let you know about the pop-up-trainings. I want you to pay close attention because I'm not going to hound you about this stuff. And we've had a lot of people attending them. They're free. Usually, they have two-hours worth of content and questions and answers. Stick around. We'll be right back. Craig Peterson 22:05 Hey, everybody, welcome back. Hey, did you see this? It was an announcement by one of the investment firms saying that Tesla might be missing the boat when it comes to electric cars? You know, we've all thought Tesla was the leader in the in that isn't so many ways right and built their battery factory. They've been just doing all kinds of amazing things, but it looks like they might be losing a little bit of an edge when it comes to the overall electric car business. Because now you've got Ford and GM, the major US manufacturers, I think Chrysler as well. I know Ford and GM both have some major stuff going on, as well as the Japanese firms like the Nissan LEAF. That's been all-electric for a long time, although Nissan stops making the thing some of these us manufacturers are definitely in the middle of it all. And you probably heard me a couple of weeks ago talking about some of the real risks when it comes to Tesla electric cars, particularly in the event of an accident. It's a scary thing. Frankly, it's a frightening thing being involved with the MS for all of those years to think about it. Well, we spoke a little bit in the last segment about this TrikBot malware using fake sexual harassment complaints as bait. We started off the hour talking about Patch Tuesday, and 13 critical fixes for Microsoft software, this critical fixes out for Adobe software, you got to apply these patches. According to the stats I've seen. There are, on average, about 65% of Windows computers that do not get updated at all. If this is you if you're one of those people, I urge you to spend a few minutes, let's make sure that the machines are updated. I know some people that say forget about it. I'm just going to replace my computer when it's just so far out of date. I know some people have done that with cars, too. I had a good friend I haven't talked to in years. But he was telling me that his dad did the math, back in the day, many many years ago. His dad did the math, and he figured that if he paid for oil changes throughout the life of an engine just wasn't worth it. So he said, Hey, listen. What did an engine cost back in the day it was a couple of grand for a boxed engine, and he was a mechanic he could quickly put in a new engine. And if I pay for oil, filters and my time to change the oil I will pass the break-even point at about 30,000 miles. So, in 30,000 miles, it was cheaper to replace the entire engine, than to pay for years of oil changes. Can you imagine that? So I did some quick mental math, and I agreed with him. He said, Listen, it's not as though I don't have oil in the engine. The engine will run off this known oil in it. But all I do is add oil when it needs oil added, and he never changed his oil. And at about 50 to 80,000 miles, you'd have to replace his engine. So he figured he was ahead of the game. Nowadays, with these new engines and filters and oils and the oil is just so thin. Nowadays. They're saying 10,000 miles give or take between oil changes, so it's not anywhere near as bad. Plus, some of the cars today will tell you, hey, I know Need an oil change? So you don't even have to keep track of the miles, you know, used to be 3000 miles. Do you remember you might not be old enough to remember, but the oil did not have the cleaners in it now, nowadays they have been detergents because your engines would get all sludgy? And what a mess ever take one of those apart, even just the head of the engine, the mess that was in there, we don't have those problems nowadays. Well, some people have taken that whole idea of, hey, it's cheaper to change the engine than it is to change my oil. They've taken that to the extreme. But you know, it is not like that when it comes to computers. You can't just have the laptop sitting on your desk or under your office and leave it there for years to come and say, Hey, listen, when it breaks down, I'll replace it. I'm not going to bother doing upgrades of my software won't work because it's running Windows XP, or whatever some old version of Windows, I'll go out to one of these, big-box retailers, and buy another computer and throw this one away. Craig Peterson 27:14 That is a very, very bad idea. Craig Peterson 27:16 And I suspect that's where some of the 65% of people come in, that are not maintaining their computers. Now you have to keep them because unlike your car, your computer is continuously under attack. So, that means you have to not just upgrading and updating windows but all of the software that's on your computer. You know, I talked a little bit earlier about Internet Explorer, and only Internet Explorer alone having it on your computer will cause other programs on your computer to get infected and allow hackers access. It's just plain old, not worth it. Well, let's talk about Anti-virus doctrine. Oh, you remember I said antivirus software? Yeah, I convinced myself that it's, it's about 10% effective at no more than that guaranteed. And we can go through all the numbers again, if you want to buy me a beer sometime we'll sit down and go through all the numbers, and how virus software does not work. Craig Peterson 28:19 Well, Let's talk about some software that doesn't work. McAfee antivirus software. In an article from ZD net, has a code execution vulnerability, a severe security flaw that can bypass the self-defense mechanisms built into McAfee antivirus, very, very big deal. Safe breach labs, their cybersecurity team. It is one of the groups that go around and test software, tries to find vulnerabilities, and then lets the manufacturer know so they can take care of it. But they're saying that this particular vulnerability can be used to bypass McAfee self-defense mechanisms and could lead to further attacks on a compromised system. Now, this vulnerability exists because of a failure by McAfee's programmers to validate whether or not these DLL's it's loading have been signed, let alone appropriately signed. Remember, I even mentioned that in the first segment today. These self-defense mechanisms are essential, and they need to be in place, even though the antivirus software is going to be at best 10% effective at least you would have 10% effectiveness right. So because they can bypass the self-defense mechanisms and leading to further attacks on a compromised system. It needs to get fixed right away. See an arbitrary unsigned DLL that gets loaded into multiple services that run is NT authority, backslash system. Craig Peterson 30:06 Now, the only good news is that attackers need to have administrative privileges to take advantage of it. However, I rarely walk into a business where everyone isn't running with, with, frankly, administrative privileges. The companies do that, and I understand why they do it. It's a bad thing to do should never do it. Right. But I know why they do it. They do it because, oh, it's just so much easier if I have to install software right or to call the IT person. And the IT person is the Assistant to the owner. And she's always busy. He's still running around doing stuff. I don't have the time, and I can't keep asking for permission to do things. So, everybody gets administrative authority. There are three main ways and which is why vulnerability gets exploited according to the Safebreach lab. Anti-virus software might not detect the binary, and it loads it without any verification against it. Impacted software includes McAfee total protection, anti-virus plus AVP from McAfee, and Internet Security up to and including the version 16.0 point 22. You must get the latest software. So, if you have McAfee update, pronto. And as I said, you should update, anyways. And don't use antivirus. I recommend getting a robust anti-malware stack of software. Craig Peterson 31:39 So what are people doing? Vendors doing? They're just renaming their stuff is anti-malware stacks. Yeah, yeah, that'll fix the problem. Your listening to Craig Peterson on WGAN stick around. We'll be right back. Craig Peterson 32:02 You know, it's funny how you get used to the weather, whether it's hot or cold. You're listening to Craig Peterson here on WGAN. And online at Craig Peterson dot com. You'll find my Facebook page by going to Craig peterson.com slash Facebook. And I've started posting some stuff up there. Well, I do that actually, every day. My wife is the one that's putting the articles up that I come up with every week, every day. But you are also starting to find I'm doing Facebook Lives and YouTube lives, and just you know, I'm getting a little better at some of this stuff. And there are a lot of possible angles here. By the way, you know, I mentioned I was at this conference, and I was learning a little bit more about marketing and product development out there. Product development is what I kind of love doing, Right. We can do it quickly. We know what we're doing. We know how to do it. So we're trying to figure out how can we produce a very inexpensive product that is going to help a lot of people when it comes to security. And I think we've got the answer. I don't want to be, you know, mean and nasty about this, but we're working on it. And we should have something in a couple of weeks from now, that I think is going to change lives. I think this is going to be earth-shattering. If we do this the right way, it is going to change everything for anybody that decides that this is for them. So we'll be talking about that in a couple of weeks from now. But it's an idea from another industry that in fact, it's the tennis, tennis training business, and I think it's like the world's most perfect idea. Here when it comes to us, so we'll be talking more about that. But you can find that you can find information on the articles that I have every week, you can see all of that stuff you can find out about the free pop up classes, the pop-up-trainings that I've been doing, you can find out about some of these Facebook Lives and YouTube Live. All of these are free training. I'm just trying to get this information into your hands. You know, the Whats, the Why, and the Hows, all of that stuff. And there's only one way to get it. And that is to sign up, go to Craig Peterson dot com slash subscribe, and I will make sure that we send you every week just a quick summary of the stuff that's going on. I'm going to have a special sign-ups for these pop-up-security-trainings, So no, I'm not going to send you a lot of emails unless you ask me to write by default. We got a great article from Joan over at darkreading.com. Dark reading dot com is one of those websites, one of many to which I pay quite a bit of attention. They do have some great, great content. In this article, they're talking about fraud and how it has changed. You, I'm sure, are familiar with our friend, the Nigerian prince, and all the things he did and how he tried to get his money out of the country. And all he needed was to use your US-based account, and you could keep some of that money. You remember that right then, it's just full of misspellings. It was just terrible, and there are reasons for the misspellings, there are reasons for the way they do things. No doubt about it. Well, things have changed. Now economics have changed. And they are swamped, making a whole lot of money. And they're doing it in different ways. They've done it before. You know, we've got tools now to detect and mitigate some of these attacks. And the easiest way to do that we have some software that all the email flows through, and it's looking for patterns look, make it look like it's a bot that sending out these emails. And when we put those this particular filter in place, in fact, it's and AI bought itself. That right the Battle of the AI that's coming to, but you know, the amount of spam these things dropped by 90 plus percent. It's just it's dramatic, how much it helps. Craig Peterson 36:58 Well, what has happened now is the bad guys have found that labor is getting cheaper and cheaper in some of these developing nations out there. And they're able to get people in Venezuela, for instance, where they are starving to death where they are picking through garbage because of their socialist government. And man, I saw this thing the other day, it just shocked me, they were using a sharpie to write on people's forearms a number, so they knew when they could get food. Yeah, when they could get food from the grocery store. That's how bad it is in Venezuela. So you have to wait in line. You have to obtain a number one thing. God is not a tattoo. It's a sharpie, but you have to get a number there on your forearm, and then you can get Food. And if you can't wait, and if you don't get enough food for your family, you're going to have to go through the garbage. It's just absolutely insane. Well, cybercriminals are hiring workers in Venezuela now, where the hourly wage has gone way down compared to other currencies. I am not sure if you remember, but Venezuela used to be the wealthiest nations in Central and South America by far and is now one of the poorest countries in the world thanks to their socialist government. Well, the hourly wage is so low that it now makes economic sense to pay people to manually carry out the fraud to write these fraudulent emails to research to get the stolen account data instead of using bots like they have been doing before. So, here's a quote straight from the article. "attackers are giving people a script and saying here's a quota you have to hit, criminals are always trying to figure out what is the lowest hanging fruit as merchants and companies evolve with defenses, these attackers evolved, humans just happened to have become the flavor of the month." So, these human-driven attacks are increasing quickly and exponentially. Now, the most recent fraud report that came out covering q3 2019. So. just this last month, found that attacks carried out directly by humans, both loan perpetrators who are trying to get money to support their families in third world countries, and organized criminal groups increased 33% over the previous quarter, nearly one in every five fraud attacks are manual now rather than automated. Craig Peterson 39:57 Now, of course, their goal is to look as legitimate as possible. Having humans involved does increase your chance of success. And so many people worldwide speak English because English is the international language of business. And it's causing a problem. This quarterly report that came out from our coasts looked at 1.3 billion transactions spanning account registrations, logins, and payments in the financial services, e-commerce, travel, social media, gaming, and entertainment industry's overall fraud increased 30%. In q3, and bought driven account registration fraud is up 70% as cybercriminals test stolen credentials, in advanced of what in advance of the US holiday season. Isn't that amazing? But now every third attack on financial services is manual. Attacks are coming from fraudsters now with access to stolen identity information. They're using the latest tools. Over half of the attacks that originate from Russia and China are now human-driven. It is changing everything. The data highlights that the entire attack incentive for countries across the globe is economically based. We've got some substantial economic things happening here in the US. If a nation's currency is worth only a fraction of the US dollar, then the incentive of a criminal in that country to defraud an American business is very high, because they've got that multiplier based on the value of their currency compared to the value of the US dollar. So, it's incredible what's going on. You've got to watch it. You got to be careful that There are a lot of bad guys out there that are looking to get their hands into your accounts. And we've got this shopping season right in front of us now. So what I would suggest to everybody is, check with your bank, depending on your bank, some of the banks and doesn't matter if it's visa or if it's MasterCard visa sent tends to be pushing this a lot more than MasterCard is. But whether it's Visa or MasterCard, you're going to find that they have virtual card numbers that you can use. And the idea behind these virtual card numbers is that you have a one-time card number that you can use when you are buying something online. So, instead of having your regular credit card number that you're using, that's sitting there in a merchant database, that may or may not be configured appropriately or secured. Remember, a secure server doesn't mean that their servers secure; it just means that your data going to it is protected in transit. Instead of giving them your real credit card number, and having that stored in a potentially insecure database, now all you have to do is give them that temporary credit card number. Go to your bank, and you can usually check on the website before you start buying stuff online for Black Friday. And we're going to have some Black Friday deals to or Cyber Monday, or you know, whatever it is for Christmas, for Hanukkah, for whatever you're celebrating. We have birthdays to over this holiday season. Get your bank to give you access, and this will be online access to get a different virtual credit card number every time you do a transaction online. It's cheaper for them to do that than It is for them to issue new credit cards when compromised or stolen. It keeps happening. All right, stick around. We will be back. We got one hour to go. We're going to talk about Google's project Nightingale and see if that's scary enough for you. We are concerned here about some of the defense firms, multi-factor authentication. I will run through how you can tell right what's the best way to do it. And how to detect a phishing site. We'll get to all of that. In the next hour. You're listening to Craig Peterson on WGAN and online, Craig peterson.com. Stick around. We'll be right back. Craig Peterson 44:52 Hello, everybody, Craig Peters on here on WGAN and online at Craig peterson.com. Hopefully, you join me there and sign up for my email list. I get you in my newsletter. You can do that by just going to Craig peterson.com slash subscribe and subscribing to my newsletter. Every Saturday, we are here and talking about some of the latest in technology and security. The things that frankly you don't hear about, at least not the right answers in the general media out there. It's just amazing to me how many things they get wrong, again and again, and again. I try never to attribute to malice what can be easily attributed to incompetence. Is that a terrible thing to say about some new people in the media? You know, if you get right down to it, they have so many things that they have to know about and be semi experts on to write some of the articles, so I guess I really can't blame them for well for least Some of that. Well, let's talk about the chaos here for a couple of minutes. We are in the new normal. Now I'm not talking about with President Obama said the new normal was, which is people high, you know, unemployed, high levels of unemployment and stagnant economy and stuff. I'm talking about a recent survey that was conducted by a security company out there that showed that 86% of 250 top security officials who participated in this survey believe that cybersecurity breaches are inevitable. Now that opens up a whole can of worms because it's unavoidable, does that mean there's nothing you can do about it? I think by definition, it does. It is inevitably going to happen no matter what you do. So why do anything? Many people have done nothing. Remember, in the last segment, and if you've been listening in the previous hour, I talked a little bit about how 65% or so of computers never were upgraded. That's, that's a bad thing, right? And nowadays, when we get right down to it, and we're talking about these 250 professionals, people that know what's going on. We're talking about people who realize that the complexity of today's cybersecurity in businesses makes it so that it's almost inevitable. Now, when we think about cybersecurity, and we're thinking about companies. Obviously there is some truth to this for home users and, and that's why we did this security summer you know, I had that hundred and 50 pages of cheat sheets that we gave away to everybody. Who participated in this. And it was designed to help you understand what you had to do in different circumstances. And hopefully, you got all of those I start, you know, they were all sent out well, by the end of September, because, you know, summer doesn't end until September 21. So I little extra time as my team and I delved into that labor of love out there. But there are a lot of pieces moving parts to this puzzle, and it makes it very, very difficult. Nowadays, we're making our lives even worse because of cloud adoption. We're using cloud services. We're using hybrid environments spread across physical machines, different locations, different teams, various cloud providers, and now businesses are using something called containers. I remember when I first heard about them, I was thinking about, well oil container on Okay, so we're talking about the types of things you put on a truck and then put on a ship right or, or you can rent while you are making the improvements like I did in my kitchen. Craig Peterson 49:11 I got one of these little containers, one of these small pod containers, and loaded it up with all of our stuff while we were working on it. Yeah, that's not what the containers at the businesses are using. These dedicated containers perform a specific purpose, like running a website, or a database or something else. It's just getting very, very difficult to keep track of it all. And frankly, that's why we're seeing some of the major breakdowns. Now we do not see in these in breakdowns like Equifax. What was that? It was, Oh, yeah, a username of admin with a password of admin rights. Stuff like that is just plain old, stupid, but because of everything so complicated and were not tested thoroughly, they broke in. Now, if you are in a business-like, for instance, a shipbuilder, you are thinking about failures. Because if you're out in that open ocean and you get a rogue wave that comes in, hit you on the side, your ship is going to flip over. Now obviously, you don't want to name your ship, Concordia. Another one just ran aground this week over Norway. Of course, the big Concordia running the ground was in Italy, and what a mess. But shipbuilders realize that ultimately, ships are going to fail. There is going to be that rogue wave, or it is going to run aground or the propulsion systems going to go down. And the extremes are like submarines where you have all the compartments, and the idea is that a breach might occur in one compartment, but the other compartments will not. So we're spending billions of dollars, and we're likely preventing a lot of bad stuff. The number of high profile breaches is just increasing and causing devastating damage to us as consumers. It's going to last for decades. And why? Well, like so many other industries, people in the security business are not preparing to fail. And companies are not preparing to fail. It's like what I teach in my backup course, the three to one backup methodology, and I should do another pop-up-training on that. Frankly, you've got to have multiple copies of backups numerous generations of backups on various types of media, in numerous sites, because of Smith's commentary. Now, you might not be familiar with Smith's commentary, but Smith's commentary on Murphy's Law is that Murphy was an optimist. And of course, Murphy's Law is, if anything can go wrong, it will. So shipbuilders have engineered the systems, they have segments in the halls, they have multiple hulls, double triple hulled ships so that if it's carrying oil or something else, if there is a penetration to the hull, the ship won't dump oil or whatever, into the ocean. It's been done this way since the 15th century. And it's been done in today's modern vessels as well. Even the Titanic had some of these things in place, although it had some other problems. I don't know if you've seen some of the more recent studies, by the way, on the Titanic. It's fascinating. But it looks like what happened was, there was a fire in the Titanic's hold coal fire that they couldn't put out. And they had been smoldering and caused a weakening of the ship's hull. And that's why when it hit that iceberg it tore open. But that's another story here. So let's talk about some principles here security principles that they use in shipbuilding that we need to look at in modern IT. Shipbuilders assume that at some point, the ship will suffer leak. So how do you protect against that? How can you fix that? Well, they create holes that prevent a single leakage from sinking the whole ship. So, in the same way, you have to assume there might be a breach in your corporate environment and segment your network so that it doesn't spread. There's a lot of details we could discuss, and maybe I should do some Facebook lives on these things. Craig Peterson 53:52 Your staff who's responsible for maintaining the ship's hull is monitoring for leaks. They're watching for leaks, and they're regularly patching. They're painting they're scraping right to get rid of the rust and to make sure that there isn't a major flaw in the ship's surface, or you know, hull, they're trying to keep the ship safe. So, in the same way, our modern security teams have to be vigilant about monitoring and patching. To prevent these cracks in the perimeter, as well as the interior. We just last week had a client who had an internal breach. They were using a VPN to allow our remote office to get into their primary network. That remote office was breached and was used as a launching pad to get onto their primary network. And then once on one machine on the main network that they could breach, they now we're able to spread within the main network. We got to watch this. The ship's most sensitive equipment is in the engine room. And in the tape game you know in the case of a business you got to venture critical IT assets are considered ships that staff lookouts 24 seven to make sure there is a good watch, we need to do something similar with our data. Keeping the crew from accessing the bridge is an important safety measure. We got to make sure that our user identities get set up correctly and their employees, contractors, remote users can only get data they should be getting to. And we could go into attack after attack after attack. But the bottom line is when you're designing your security, you have to anticipate a breach. You've got to patch everything, keep it patched and up to date. And you've got to segment your networks. And if you need to be secure, the newest types of networking are called zero trust networks where nothing can talk to anything else on the network. Unless it's explicitly allowed because we can't trust it. So the very least segment out your Internet of Things devices, make sure your sales guys are on a different network than your accounting people. Right? Break it all down in the business space. When we get back, we're going to talk about us in the consumer world and Google's Project Nightingale, man, is this a scary project, but you know, heck, it's Google, but not can do anything wrong right here listening to Craig Peterson right here on WGAN. Craig Peterson 56:43 Hello, everybody. Welcome back. Craig Peterson here after the top of the hour. And we are talking about the latest in security and technology. What's going on out there? We cover in some depth here some of the things that you need to understand. Some of these things are specific questions that I've gotten from you. So if you have a question of any sort you'd like me to answer on the air or maybe answer directly, email me. It is ME at Craig peterson.com. I am glad to do it, or you can drop it on my Facebook page. Now I have to say that I get thousands of emails a day. So sometimes it can take me a while to get around to it. So don't feel bad if I don't answer your question right away. But I am pretty good about answering most of the questions that people ask and particularly if you email them me at Craig Peterson, dot com that's so that's what I monitor kind of the most. Some of my team helps you track that too, which is a very, very good thing. Mountain View, California dateline. It is a scary story. And you know, we just had Halloween, but here's what's going on. You might not be aware of it. HIPAA is a law put in place, oh, decades ago now, I think maybe even as much 20 years ago. The most significant part of HIPAA is this whole concept of portability. Now, you may not realize it, the bill was certainly not advertised as being this way, but it is this way. Here's the problem. Before HIPAA went into place, what was going on if you had your medical records, and those medical records had to be kept private, they could not share them with anything and what HIPAA did was. It defined the rules for sharing, among other things. Before HIPAA, your medical records were considered private and kept secret. After HIPAA went into place, your medical records could now be shared anywhere almost in the medical community. And of course, with portability, the idea is, well, you've got your medical records, you want to go to Florida for the winter. So you want the doctors in Florida to be able to have access to your medical records, which is all well and good. It makes a lot of sense. However, other things going on in there still are. If I want the medical records of every patient in hospital x or health plan, why? And I say, Hey, listen, I'm going to buy the company. I'm thinking about buying the company. I'm thinking about purchasing that hospital. The hospital has the right to give me all of your records. That's the bottom line. Scary. And that's been happening. Our medical records have been shared and traded like trading cards. So, one of the largest health systems here in the United States is called Ascension Health. And you might have heard of it before, mainly if you are at all involved in the Catholic nonprofit health system. The Catholic Church has taken care of millions of patients for free, much of the time, you know, no charge to the patient. But the Catholic Church has been behind many of these medical hospitals and medical treatment that has been out there that we have used for generations, frankly, and you know, good on them. It has been wonderful. And they've kept costs under control reasonably right. By right by where I live. There's a Catholic medical center that is renowned in the region for its cardio care. And like many other hospitals that are out there, they will also provide charitable care for those people who can't afford it. So Ascension partnered is with Google Now ascension is, again, the largest health system here in the country. And it partnered with Google. And Google now has access to detailed medical records on 10s of millions of Americans according to a report by the Wall Street Journal, and It is code-named Project Nightingale, I'm sure you can figure out why they call it at night and Gail. And it has enabled at least 150 Google employees to see patient health information that includes diagnosis laboratory test results, hospital records, and other data. Now, remember before HIPAA, man, you could have sued and won if your medical data got shared without your knowledge, let alone your permission. Now, some of the negative results of those HIPAA regulations are coming to light, where the largest health system in the United States, Ascension, shared your medical data with Google. That is a very, very big, big deal. Now, this is reported by the Wall Street Journal, and it's according to internal documents and the newspapers other sources in all the data amounts to complete medical records and contains patient names and birthdates according to The Wall Street Journal. Now, this is a move by Google to try and get a strong grip on the medical business, the sprawling healthcare industry. In November, Google announced a deal to buy Fitbit that has gone through. I'm sure you've seen that. So now, it has access to all the sensitive health data that amassed from Fitbit. How much information have you been giving them? They've got all kinds of health records. They've got what have you put into those things? And we have Google, Microsoft, Apple, and many others competing to get access to all of our medical records and to be the storehouse so that when you go to Florida today, your records are there because you shared them on purpose. Neither Google nor Ascension, according to The Wall Street Journal journal, neither Google nor the country's largest health system Ascension has notified patients or doctors about the data sharing 2600 hospitals, doctors' offices, and other facilities across 21 states and the District of Columbia. So Google's ultimate goal is to develop the searchable cloud-based tool, but here's what I found particularly interesting, and that is about transforming care. In a statement from Ascension, the VP of strategy and innovations, Eduardo Conrato said, "as a healthcare environments continue to evolve rapidly, we must transform to meet better the needs and expectations of those we serve, as well as our caregivers and providers." So what are they doing? Here? Well, it turns out that apparently, they're having the hospitals enter in your data to these healthcare records, uploading them, analyzing them, and helping the doctors come up with diagnosis as well as prognosis frankly. They're hoping to improve outcomes, reduce costs, and save lives ultimately, and you know what they probably will. But the issue at hand here goes back to the HIPAA act of 1996. And should we be able to control our medical records? That's the big question. It looks like the answer to that is no and has been for 30 years. Thirty ish years not quite 25. All right. When we get back, we're going to talk about Rola robots of the killer variety. What is going on with some of these government contractors out there? Man is a scary show, isn't it today well after compensate next week, you're listening to Craig Peterson here on WGAN and Tune on Wednesday mornings at 738 with Ken and Matt, and I'll be online there too. Craig Peterson 1:06:38 Hey, Craig Peterson here. WGAN. Online Craig Peterson dot com. We are nearing the end of the show here. We only got two more segments together. But that's enough time to cover a couple of these articles I want to get to today. Let's start with this one first here, which is the Robots. You know, I have long been concerned about robots as have many other people. Some people much smarter than I have been very concerned about them. Take a look at what ElonMusk has been saying. That's part of the reason he wants to move us to Mars is artificial intelligence and robotics. Think back wow, even to the like the early 1990s with iRobot. And, and that Russian author, I can't remember what his name was, but it's been a concern for a very long time. Now, things changing rapidly. In an article from QZ.com, a new report is out from Pax, a nonprofit based in the Netherlands that's campaigning for peace around the world. And of course, Pax is the word for peace in many languages, and they're warning about this new potential trend that's coming out. I don't know if you've seen some of these moves. Movies where there are swarms of drones. And those drones swarm in on something. There was a recent one, and I think it was Angel has fallen with Gerald Butler. And the President is tagged by the attack by this swarm of drones. We had the same thing happened. I think it was only one or two drones in South America trying to take out a president down there. Well, our militaries are looking at some of this newer technology to conduct war. And you know, frankly, they have to because the bad guys, the other guys, whoever our ultimate future opponents are, are looking at this as well. China has spent a lot of time on it. And if you look at something like these drones, you could easily have killer drones out there. These drones have to have an ounce of high explosives in them, get close to a combatant, and explode themselves in Kill the combatant. That's all it takes. We're worried about what's being called this third revolution in warfare. The first revolution was gunpowder. You know, you could argue right bows and arrows and various things, but the gun powder was a considerable revolution in warfare. And then you had the atomic bomb, which was not too long afterward. The Chinese invented gunpowder. But now activists and military leaders are calling for international regulations kind of like what we have with the Geneva Convention where we defined how wars get fought. They want to govern all-new weapons systems that have a type of artificial intelligence in them, a type of machine learning. They don't want life or death decisions to be made on their own by these intelligent systems. And they're looking to ban them outright. Key governments, including the US and Russia, have resisted it so far, and I understand right. Craig Peterson 1:10:18 But what are you going to do? nears we can tell militaries have not yet deployed killer robots on the battlefield? At least offensively? What are you going to do with a robot that makes life or death decisions and gets it wrong or gets it right heaven forbid, either way, where you've got a robot out there that it doesn't have to think twice about pulling the trigger to kill someone because it doesn't think twice about it. It's almost like having some of our troops sitting in Virginia, flying a killer drone in the air that's over a site 5000 miles away. And just pulling the trigger and off that missile goes. That is not a life or death decision made by that missile. That is a life or death decision made by a human that has to pull that trigger. That's frankly a very, very big deal. The big difference between the two. Now this organization called PAX has identified at least 30 Global arms manufacturers that don't have policies against developing these types of automatic life or death, killer weapon systems. And apparently, they're doing it at a rate that's outpacing regulation. Now, this is normal when it comes to technology. I've talked about this so many times. Technology always leads any regulation, and it's still in front of the laws. It's still outpacing the regulatory ability of governments, but we're talking about companies that include Lockheed Martin, Boeing, Raytheon. We've got some Chinese state-owned conglomerates like a Vic cask, Israeli firms IAIL bit Raphael, Roz tech of Russia, Turkey's STM. It is a very, very big deal. So what are we going to do about it? It's, it is a very, very good question and courts are trying to address it. You will see this article if you're interested in it up on my website as well at Craig Peterson, dot com. Still, activists don't believe that the military use or some degree of artificial intelligence is problematic in itself. The problem or the systems that are designed with AI to select and engage targets, right? The terminology that's used is acquired, identify, and engage targets. And they're able to do it at least three times faster than any human. Today, we use those types of systems, but a human still has to authorize it. So I'm I'm concerned about this packs is more concerned about the potential deployment of artificial intelligence and offensive systems, the systems that are used to go after people that will select and attack targets on their own without human oversight. I think that all makes sense. And the question is, are we going to get regulations are we going to have a Geneva convention that covers this type of technology out there? Who's accountable if an autonomous atomic weapon broke existing international law or some of these future laws or regulations, and we're talking about lives on the lines? We're not talking about weapons destroying weapons. So I'm very, very concerned, defense firms. According to courts, they're not building these weapons in a vacuum. The PAX guys are saying companies believe that's what militaries want in the Arsenal's and I'm not sure the wrong about that. Google and Amazon have both face public criticism about what they have been doing for the military. Although I have to say both of them have been to face about it, notably Google who is developing artificial intelligence at three facilities in China with the involvement of the Chinese government. And they're not doing it here in the US and yet at the same time, they won't do minor things that are designed to help protect us in that it states you know, Google I just don't get it. Understand this stuff. But there's a whole list here of weapons that are existing now. These little loitering munitions, kind of like land mines that sit in the area they wait, like maybe loiter in the area for hours before they attack a target, small or cheap that can be easy to produce. Craig Peterson 1:15:17 And there there's just a whole lot of them. They've got STM This is a Turkish state-owned defense company that produces an AI-equipped loading munitions got facial recognition, kind of like again Angel has fallen can automatically select an attack targets using coordinates pre-selected by an operator they're looking to use Turkey is Kamikaze drones and Syria. There's harpy a fire and forget luxury munition manufactured by Israeli aerospace industry ranges 62 miles tail off for two hours. What's next, right, what are we going to do? All right, stick around. We're going to talk about the mess of multifactor authentication. How did he tech, a phishing site when we get back? You're listening to Craig Peterson, right here on WGAN. And of course online, Craig peterson.com. Stick around. We'll be right back. Craig Peterson 1:16:25 Hey, welcome back, everybody. Craig Peterson here, Happy Saturday weekend. Whenever you're listening to this, of course, we podcast this show as well. And with more than 20 million podcasts, there's bound to be an episode that you're interested in as well. You can listen to that by just going to your favorite podcast streaming site that you'd like to, and you can sign up under iTunes or Spotify. I'm on TuneIn. I'm kind of all over the place, and we've had a lot of good Great people downloading it, which makes me happy as well. You will find all of that. The easiest way is to go to Craig Peterson com slash iTunes, I should put a special page up that just gives all the podcast info, but for now, slash iTunes. And I'd really appreciate it if you would subscribe because that's what really helps drive up our numbers. And that's what helps get people to notice. And in fact, if we had a whole bunch of people sign-up at once or you know, over a week, then the algorithms would notice that, and they would get promoted a little bit more. So I would love it if you do that. But you know, that's up to you. Again, Craig peterson.com slash iTunes. Hopefully, I've earned a five-star rating from you. Or you can just with the TuneIn app, which by the way, you can listen to WGAN on the TuneIn app as well. And you can listen to me on Wednesday mornings at 738. with Matt and can on the TuneIn app so even if you're on the road anywhere in the world, you can listen to this station you can listen to me, and my podcast is also here on tune in. All right, an app, and a website. We got some how's here, you know, I talk a lot about the what and the why. And I give you some how's as we go through the show and a lot of the How is really left for trainings when I do courses and trainings. But we got two articles that I really want you guys to understand a little bit better. And one is from sigh where ones from dark reading. And we're going to start with this first one which is which is the myths of multi-factor authentication. Now without multifactor authentication also called two-factor authentication. In one employee, employees leave, they can quickly get back on if you don't change their passwords, but if you take their token, their physical token back, then life's a little safer. If people lose passwords, if you are a home user, and your password is stolen or compromised, someone can log into the websites. So let's talk about what this is. The best type of basic security is something you have, along with something that you know. So something that, you know, that would be an example of, for instance, your username and your password. So you put them together. And that's something that you know, your username and your password. And then something that you have might be, for instance, a token a digital token. I don't know if you've seen these. We use the type with a lot of our customers that aren't very, you know, technically advanced, that have had like a little six-digit number that keeps churning Gene on the token. So when they go to log in, so for instance, they will use this for a defense contractor or a doctor's office where they have to keep information safe. And when they log in, they're going to put it in their username, and they're going to put in their password. And then they're going to look at their token. And they're going to type in that number that changes every 60 seconds or so. Now you can do this type of two-factor authentication in several different ways. You can do it with your cell phone, a lot of people do it that way, where you get a text message from the website, giving you a code that you can type in. Craig Peterson 1:20:46 Now that's cutesy, Don't you love that I get my code on my phone. That is eminently hackable. One of the articles that I found this week, but I'm not going to share with you guys because it's you I don't have enough time. But it's, it's all about this guy that just lost $20 million in Bitcoin because he was using two-factor authentication, but he was using his phone, and then somebody sim-jacked them. And that's where a cybercr

It's the 2nd episode of the game where Bob and Dave and Kai and Katy and Liz play Fictionary in The Weird Way, a way so weird it begat this podcast and put these words in your eyes, and maybe some other ones in your ears. Kai brings out a new word here, plus Katy somehow clears up the monumental tumult of her "ulotrichous" round. (Except not entirely - we now know it's pronounced 'yoo-LOW-trih-cuss'. Okay NOW it's all resolved. Whew. Lost some sleep there.)

One of the foundations of a relationship is trust. What is trust? How do you get it? In this podcast, I share with you the number one secret to building trust, what it means and how to apply it. Welcome back. Today we're talking about trust. How Trust is built, how Trust is broken. And we're going to talk about the one ingredient that really makes all the difference in building real trust. I really love this topic because I love building genuine friendships, genuine connection with people. That's built on real trust. And I'm not going to wait to the end of the video. I'm just going to tell you now the number 1 secret to building trust is vulnerability. Okay? Now, before you just leave and think, "Okay, I've got the answer." Let me give you a brief example of what this means and then  I'll talk about how it really applies to us. Well, think about a dog. My kids love dogs. I wish I could say I love dogs. But I just like them from a distance. I love animals but I don't like to pet them and  have their sneaky breath on me. Okay. Dogs. Dogs are man's best friend. And my kids love dogs. They'll come up, they'll start scratching and tickling and playing. And okay, a dog that  trusts you will be vulnerable. It'll roll over onto its back and allow you to scratches tummy, right? That's an unsafe position. It's a vulnerable position. Now, if a dog does that for the first time and you respect that, you keep the dog safe. You make it a positive experience, then the dog trusts you. The dog will then do that again. But what if the dog went into a vulnerable position and you got mad at the dog. And or you hurt the dog or something like that? You disrespected the dog, however that might work. The dog probably won't make himself vulnerable again. Next time he sees you, he'll... He or she will probably go into a corner or go the other direction or just protect himself. Maybe bark. In relationships, we share our hearts. We open ourselves up and we become vulnerable. And if that vulnerability is respected, if it's a safe environment and it's kept safe or valued. In that moment, we're loved. Then there's trust built. We were vulnerable, we put ourselves in a place of risk. We could get hurt. And either Trust was built or it wasn't, right? Because if we open ourselves up and it gets thrown back in our face. I'm not going to be opening up to that person ever, ever again. So, if you want to build better relationship with people, you want to strengthen that trust, how do you do that? Do you just say, "Hey! Man, when I was little I stole a candy bar from the grocery store." They're going to... Is that being vulnerable? Maybe. But is also beingsilly. The truth about vulnerability is it really is risky. And when you want to strengthen a relationship, you  got to take risks. And when you take those risks and you're kept safe, then trust happens. So, I'm not saying go out there and just  take, start taking tons of risks. Go out there and just be vulnerable all over the place. Because it's going to seem weird. People are going to be weirded out. And it's a little bit too much and it wasn't the right place for you to be open or vulnerable. Don't let people peer into your soul. But if you're having a conversation with somebody and they share something that's personal, like recognize that, acknowledge that. Like, "Wow, thank you for sharing that. That's such a cool story." You know, I had a... I had a situation like that too. You know, you're you're just starting with little increments of being vulnerable. You're sharing pieces of your... You know, here's what often happens. In conversation, 2 people will be talking and while person A is talking, person B is thinking about what they're going to say next. Guess what? If this person shares anything that they're like, "Yeah, I'm sharing something pretty important to me." And then they get a sense that this person's not listening, guess what? That wasn't... That wasn't a good response to my vulnerability. I'm like, you asked me a question. You asked me how was my day and I'm telling you how my day went and yet you're not even listening to me? You're not even giving me that respect? I think your conversation is done. But if somebody asks you, "How was your day?" And then they listen. And they're like, "Wow! That's so cool." Or "Oh, how can I support you? Wow." You know? They're really genuine. They're authentic and really caring about you. Doesn't it make sense that you're going to want to continue having that conversation? What's the purpose of this video? One, I love connection. I love building good friendships. I love relationships and I love trust. I've got a lot of great friends. We have trusting relationships. And this is the secret ingredient. Its vulnerability. And my challenge to you is to pay attention to the vulnerability that people open up to you and to always, always, always respect that. Recognize the courage it takes to do that. Let that be a way of strengthening your relationship. And then on the flip side, I challenge you to be vulnerable as well. Be the real you. Be the authentic you. And in the right moments, open yourself up. Take a risk. Share what's in your heart and the right people will see that. They'll see your heart and they'll love you for it. Thank you for watching. What do you think of this episode? I mean, what do you think of me talking about these type topics on my YouTube channel? Curious to know your thoughts. Share them the comments below. Like it if you did.  subscribe. I'll see you tomorrow.

Hey everybody. Welcome to Hack That Funnel Radio. Today we’re going to talk about why hacking works and when it fails. Plus I’m going to give you a golden nugget. The whole goal of this entire system is to teach you how to Funnel Hack and how to hack, not just funnels, how to hack ads, how to act copy, how to hack the customer, how to hack competitors and everything. How do you hack, and I want to tell you really quick a story about hacking, why it works, why it doesn’t, plus a little gold coin. Then we talked about, so hacking works, period. Okay. Anytime you’re going to do anything, you should always begin with the hack. Hey, you ever, you’ve ever heard the expression that we stand on the shoulders of other successful people? Every time somebody won something like, well, I stand on the shoulders of giants. I stand on the shoulders of my predecessors. They always talk about that kind of stuff, right? The reason they talk about is because they’re giving due diligence. However, we as marketers, a lot of the time we come in and we’re like, forget what the market’s doing. It’s something epic and it’s going to be amazing and this is my picture. You don’t go on. You find out is it working today? Are you selling to people who are actually being buying today? Are you using this system, that system that’s worked? Are you using ads that work? Are you even in the right platform? You don’t look at any of that. Like Facebook will work rock on and it’s like we had this weird idea of a business plan when you get started in business, it doesn’t matter what you’re doing, doesn’t matter if you’re doing marketing, doesn’t matter if you’re doing operations. We have a weird idea of a marketing plan. We’re just going to say, this is going to work because a x, Y, z person sold it to me. But you don’t pay attention to the pieces. And a lot of us burn out through it and you get sober and out that you don’t do, you end up not doing anything. It’s all about information overload. And so the whole goal of this is just to tell you we all start on the shoulders of somebody else, okay? Now, when I grew up, my dad would always talk about how great his dad was. Okay? Now my parents are beautiful, they’re spectacular. My mom will always look back and she’ll say, you know what? Here’s the way that, the family has gotten better over time. My grandpa had these flaws. My Dad had less of those flaws and he had his own. Now I have different flaws. I stand on the shoulders of my father who stood on the shoulders of my grandfather. He stood on the shoulders of my great grandfather. All of us are trying to produce better generation than the last. That is life and that’s how it works. I’ll never forget the summer that I got to spend with my grandpa and we got to talk and I got to learn who my grandpa is. I got to work in the area. I lived with him and my grandma. I had a wonderful time, but I got to learn who I am because of my grandpa. I live with my dad, but being able to stand on my shoulders with my dad, I kind of understood like our family tree to a small degree. Hacking is the exact same way. When you start a business, you should start with what’s working already. Start on what’s working already. I got this really cool coin. It says Amore Fatina and it has a flame on it. The phrase means “love the flame, love the fire” and it says on the back, “Not merely to bear what is necessary, but love it.” I could tell you the story behind where I got the coin, but I loved the coin and I love the coin because of this. We all start on this journey of entrepreneurship and we’re like, I’m going to go into the fire. I would go through aims and it’s going to be amazing. And a lot of us love the burn until we get burned. And then we start to love the fire less and less. There’s like, oh, what’s the fastest way to money? Just can someone just tell me how to do this, right? Hacking is the way to just do it, right? There’s going to be times when you’re going to have to love the fire. You’re gonna have to love the flame. This is where funnel hacking does not work. If you want the get rich quick scheme, if you want the way to be able to make your business work like this, if you just want to get things fired up, hacking is not the way to skip all you. All the things that you’re going to have to learn there is still going to be fired to be gone through. Business is still business. Doesn’t matter whether you’re hacking it or you’re building it from darn scratch. The question is how long are you going to be in the fire? That’s the main question. How long are you going to be in the fire? Love the fire, but don’t live in the fire. Make the track out of the fire as fast as possible so you can get into new fires such as, I have so much business. How can I survive? That’s where you want to be. You don’t want to be in, Dang it, I’m still losing $1,000 in this business. Like I’m getting clients. I’m getting this, but man, it sucks. You don’t want to be there and I don’t want you to be there. So as much as you need to love the fire in order to hack correctly, you also need to love the hack business is all about standing on the shoulders of what’s already successful, as well as making sure that you love being a business owner. All of us are going to be entrepreneurs. We’re all going to push and make this thing work and once it starts to work, then you can be a CEO. You can be the person who reads a book a week and Dah, Dah, Dah, Dah, all that stuff. But for now, hack, hack, hack, hack hacking is your custom blueprint to what you should be doing in your niche. A lot of us go out and we buy the course, oh, that’s a cool course. I need that bonus. We all do that because it’s a shiny ball, and we’re like, oh, they figured it out for me. Oh, I don’t have to do it myself. Do you know how much easier it is to go and say, how is this person doing this? And reverse engineer it can. You’ll have people who will teach you how to do it. Very specifically step-by-step. You have super honest, really helpful people. That can be super, super helpful, but even when I buy a course from them, I still want the shortcut. I don’t want to spend three months trying to optimize it and burning in the fire. You got to spend a month. How do I do that? You hack the hack comes first. Always. That’s the key. Stand on the shoulders of success. Love the fire, but don’t live in the fire. That’s where funnel hacking is successful and where it fails. You wanting the quick get rich quick hack isn’t the way to go. If you want to find success and be able to live in the fire, little as long hack, okay? It’ll get you out of the fire so that way you can go into the next fire. You can continue to grow, your business can grow and you’re going to have success all around. Guys, will you talk about all this stuff about becoming a better person? Just becoming a better person. We talk about doing that and going through the fire. That’s the fire. Stand on the shoulders of success. When you become a better person, when you are going from generation to generation, all of the above. Stand on the shoulders of success. When you’re building your business, especially when you’re doing the marketing, because the marketing is what makes the money. Stand on the shoulders of what works on the marketing side. Go and find out what’s working today and model it. That’s all you gotta do. So hack on what works, love the fire, and you’re on the path to success! Thank you for being here. If you like this at all, it would mean so very much. If you could leave a review, whether you’re on iTunes, Google play, Spotify, soundcloud, youtube, or wherever you want, leave a quick review and let me know what your favorite story has been. Well, what you’ve learned, that’s been most impactful. It takes less than a minute and it would literally mean the world. Go leave a real quick review!

Hi, welcome everyone to finishing your literature review with less stress. I am your host, Dr. Marvette Lacy, and I would like to thank you for taking the time and spending the next 40 minutes with me or so to talk about all things literature review dissertation proposal. We are going to cover a lot today, so I'm going to ask that you as much as possible eliminate distractions, anything running in the background and take the next 40 minutes for yourself because there's no point to waste your time. Um, being here if you're not going to be fully committed and focused on this because I know that what I am sharing with you today will truly help you accomplish not only your goals as it relates to your dissertation, but any other goals that you may have in life. So with that, please eliminate distractions. I want those of you who are here live on a call, please introduce yourself, take some time, let us know who you are, what's your name, your institution, year in the program and the hardest part about being a doc student that you are having right now. Let us know in the chat and any other information that you think it would be helpful for us to know because this is very interactive and the more that we get to know about you, I'm going to share some things about me. Um, it just helps with the time and helps make this a very positive experience. So while you're doing that, I'm going to share a little bit about me again. I'm Marvette. I currently live in Milwaukee, WI. And I graduated from the University of Georgia in the College Student Affairs Administration Program. It's a whole other topic thing about what student affairs is, if you're not familiar with it. Um, but I just want to talk to you about a critical point in my dissertation program. So my program was set up in that between your first and second year, you as a student were required to do, what is called publishable paper. Publishable papers, some can say that it's kinda like, um, a pilot study. So it gives you an idea of not only what you could potentially research about for your dissertation, but it also gives you an idea as you are completely designing and conducting in writing up your own research project, but on a smaller scale as a way to prepare you for your exams and for your dissertation. A lot of people in our program do not continue on with the same topic from their publishable paper to their dissertation because the time in between and what you learned in between can, it's a large gap in, so this is truly meant as an educational tool, right? And it's happening in between your first and second year. So I started working on mine. I remember taking at least three or four months to really focus on the literature review because I knew that like people usually say that's the hardest part and that I knew that I was only in the program for about a year. And I knew I didn't know a lot, right? I didn't even know how to, um, like build a research paper. I only, I think only how like an intro to research course, um, at this point. And so I just did not know what I was doing. And so for me, you look at what people have done before and you model what they do right. And that's what I was doing. And so I spent a good two or three months just reading article after article and like seeing how they set up their literature reviews and which topic. I just knew that I wanted to study black women, but I was like, I don't know exactly what. And so I was just doing my best to collect all the references and write all the notes and I just remember having notebooks and notebooks and documents and documents of notes right. And, Somehow after like three or four months, I managed to put together some sort of document or a proposal because you also have to go through the process like you would and and dissertation and that you defend your proposal, you conduct the research and then you defend the entire paper. And so I really worked really hard and I got it down to like a 30 page proposal. I was so proud of it. Right. Cause I was like, I went from somewhere, I was like overwhelmed with all these notes and now I have a whole thing. And I was so excited about my committee cause it was like dope faculty members, like the two black women. I had a new chair, I was like support it. Um, and if you haven't heard about my story and my first semester and how I failed then you would know like why this was such a big deal that I was making it to this point to be able to defend this. And, I was prepared to answer all the questions right about like my literature review. I was just so proud, Like, it's well done. And I failed that defense. Let me tell you why I failed the defense because they started asking me question after question like what's the purpose of your study again and what were you going to study and why black women. And like what are you planning to do? And it was just all these questions about like methodology and methods and exactly what I was going to do to, I couldn't answer and I was like, nobody even asked me a question about my literature review, which is what I spent all my time on. I was so upset. I started crying and that defense when it hit me that I wasn't going to pass, I was crying because I was like, I should know better. I should have known this. I made a fool of myself and then I was crying because I was crying cause I was like, you can't show up and cry. There's no crying in phd process. And then I just was also crying cause I'm like, they're having pity on me, I suck, blah blah. Like all of this came up to the surface and I just walked out defeated and I have to Redo my whole proposal and where before I had months to do it. This time I only had like, I believe like a few weeks, like a couple, two or three weeks that I had to turn this around because it was really close. I felt like people were going off contract or something and that was a reason why I had to finish it. Now fast forward two and a half years later, after this whole fiasco of failing that publishable paper, I got through that. I got through my exams, I've defended my dissertation proposal and now it is April, 1120 17 and I am walking into my dissertation defense and most of all I feel good. It's like night and day from that publishable paper. Um, defense. I was nervous though and I wasn't nervous because I didn't feel like I wasn't going to be able to do it. I wasn't nervous from the fact that I had to write this in like three months, which I did. Again, another story, I had to finish this. Like I do my dissertation in three months. I was nervous because I knew that it was gonna finally like be over. Like I had reached the end point did that day I was going to walk away and they were going to call me Dr Lacy. Like I knew it deep down, but I was scared. Like I was like, I can't believe that it's almost going to be over the picture at the bottom right - I look a hot mess, I was tired y'all. And because you know I did it in three months and I was also confident that I was walking away being like I was passing it. It was nothing that anybody was going to say that was going to stop me from being Dr. Lacy and I rocked it and I was able to answer all the questions. It was, it felt like a discussion that was happening. All my friends were in the back room. People were live, tweeting, streaming and I didn't feel nervous about that cause I knew there was no way that it wasn't going to go the way I thought it was going to go. I don't share my story because I want to brag to you. I share my story. So, one, you get to know a little bit about who are you listening to. Two, so you can know that I know what it feels like to on one end have no idea what you're doing. Like have no idea where to start and just like trying to make it up as you go along and it's still not working out and you fell in completely on your face to knowing how it feels to walk into a room and own it and be confident and your study, your decisions, who you are as a researcher and be able to look at your committee and be like, prank it. I don't like do your words. Whatever question you asked me, I'm going to be able to answer it. That's why I shared that story. And, I want you to know that I believe that your story one doesn't have to be as difficult as my, but that you have something that you must share with the world. There's a reason why you have the topic that you have on your mind, the topic of your heart that you want to do, the research that you want to conduct. There a reason why and you have to do it and to not do it, to pass it up, to give up on this process would be a disservice to yourself, to your participants, to the world. You would be like robbing people of a necessary experience, of a necessary, like data and research and your perspective if you don't share it. I also believe you already have everything you need to finish this dissertation and graduate. I know today we're supposed to talk about literature reviews. And, if you don't walk away from anything but that, I want you to walk away with knowing that you don't need anything else. You don't need to know more. You need to be more. You have what you need to finish this. So I want you to imagine walking into your dissertation defense like you've collected the data, you've written up everything, had all the conversations you needed to have. You walk in and you're ready. You walk in, your committees there, your chairs there, maybe your friends are there, maybe the hating so-and-so person is there, the person you don't like. Maybe all of those people are there. Your family friends, your loved ones. They're all in the room waiting for you and you walk in to give your presentation for your dissertation and maybe a little bit nervous because it still makes you nervous to speak in front of people, but that's it. Like you know what you're going to say. You feel so good about your dissertation that you're like, I can't wait to tell them it's going to blow their minds and you kill it. Like imagine just you are there now you're killing it. People throwing questions at you. Even that hatin-a... See, I'm trying not to curse, but you know, hating ass person, they, they trying to throw questions at you, and it don't matter. You can answer it and you can move on. They're not, you know, they don't phase you none. You sit down, you have not the conversation where your committee is like you tell it, like your people. Y'All just having a regular conversation. You're talking about what you are gonna publish. Like you already know. You Pass. Y'All are just talking about next steps. You're talking about what's next, what else you gonna study. Imagine what that feels like. That's what I'm offering you today. This is the first step to getting that. So. You're in the right place because I don't want you to waste your time. Remember, and I'm not about wasting your time. But if any of what I just said resonated with you, you're in the right place. If you're like, yeah, that's what I want. You're in the right place. If you are working on your comps or your exams or your proposal, you're in the right place, but maybe you're feeling like cat. That what I just imagined. That's for me. I want that, but right now I'm having a hard time figuring out how I'm gonna get there. Maybe you feel like you're doing all of these things or you're writing, you're in writing groups, you're reading, you're asking questions, but you feel like you're still not getting anywhere. You don't have a completed draft to show for any of that hard work and all those questions you should try to figure out what, what do I need to do next, what's the most important thing I need to do so I'm not wasting my time so I can be as efficient as possible. Or maybe you feel like you're falling out of love with your dissertation. You're like, yeah, I feel you. I need to share with the world. But I just, I'm not feeling it no more. Maybe this phd thing isn't for me. Maybe for like your, you have so much going on at your constantly forgetting to do something. Like I know I'm supposed to do something. I know I'm supposed to do something but you don't, you're not quite sure. And You keep looking at all your to do lists and whatever you use to manage your time and you just felt like you can never be on top of it and feel like you're getting everything done and she needs to get done and you're exhausted and you're like, I'm just, I need something else. Cause it's not it. This is who I'm talking to today. This is what this training is for is for you. My promise to you is for the next 40 minutes or so, I'm going to talk to you about how I went from that person who failed their publishable paper defense to somebody who walked into their dissertation defense. Ready? I'm not sharing with you theories or what I read in book, even though you know I have two degrees on that like development. That's not the point. I'm not sharing about that. I'm sharing like actually what I've done and what I've done with clients to get them to the end. I'm talking to you about my "Get it Done" framework. My three step process from taking you from feeling busy, exhausted, overwhelmed, to like intentional, confident, excited about that business. I'm explaining it to you over the next few minutes and I want you to use that and implement it because it's cute to sit here and listen to this and consume it, but if you don't do anything, this doesn't matter. You're wasting your time. Remember, I don't want you to waste your time, so I want you to listen to this and do this. That's what I'm going to share with you, but I need something from you, right? Right now I need you to make a promise or at the very least for the next few minutes, you can agree to these things. You can agree that you're going to keep an open mind because some of the stuff I want to talk about you and be like, no girl, what? It's gonna seem a little bit out there, but I'm asking you to keep an open mind right now. I don't want you emailing me or clicking off cause you like what? That's not what she said. I'm asking you now. You decide to keep an open mind. I'm asking you now to take responsibility for where you are today. Take responsibility. If you're not writing, like you're supposed to take responsibility. If you don't have pages or you're not meeting deadlines, take responsibility for if you wish your relationship with your chair and your committee was different. I'm not saying you control other people or you're responsible for their actions. I'm telling you to take responsibility for where you are. Because the moment that you can do that, you become in your power. You step into your power. You're not a victim anymore. Life isn't just happening to you. You are controlling your life. Cause the moment you can say that, that means you can change things to get to what you want, like to happen, to get to the results. And then the third thing is you're willing to put in the work. Cause what I'm going to say to you, it's gonna take work. It's not going to be easy. It's simple, but it ain't easy. But I want you to say you agree right now and that you're willing to put in the work. Okay? Now don't go past this without agreeing to that.  

Learn how to create your own circle of competence Well, Hi everyone, and welcome to another wise money tools video. I'm gonna kind of do a little bit more in depth discussion, kind of picking up from last week. And we're gonna talk about what's called the circle of competence. And don't get, you know, too scared away from the title, it's not that big of a deal. But when it comes to investing, it's easy to notice that most people invest way beyond their understanding. It's not that they can't understand or are incapable of understanding. They simply haven't put in the time or the effort or the interest maybe to understand. So Warren Buffett calls this circle of competence that everyone needs to have. And it's the idea that you only invest in what you understand. My guess is if you're an investor in mutual funds, as an example, I bet you dollars to donuts that you have no idea what the top 10 holdings are in that mutual fund. Right? Then I'd go one step further, let's suppose you do know what the top 10 holdings are. And my next wild guess would be that you don't understand the business model or the cash flow of those companies. Now, what you and sadly millions of others have done is given up control, hope that your money is doing better than you could do yourself. One thing I love about Buffett is he wants to give you the confidence that what he does, it really isn't that difficult, anyone can do it. He also says that you would be better off having a punch card of sorts. Now a punch card, let's just say it has 20 investments on this punch card that you make in your lifetime. And in other words, you really don't need that many investments to build your wealth beyond what financial advisors and mutual funds can do for you. You may only need four or five at 22 do really well. The others could maybe fall short fall flat, you'll still be much wealthier. The great thing about investing is you don't have to know everything about everything, you can be focused on one sliver of the choices out there. You might like real estate, or businesses or stocks or even lending, it can all be good. The critical component is that you understand it. Let me give you a few steps to follow that might be helpful when you search and research investment opportunities. With a little tweaking, you can take the same steps and apply them to any investment opportunity. However, since it's easier to define the steps using the stock market, that's what we're going to assume is your investment of choice right now. We can again focus on real estate or whatever just as easily. So here are the 5 steps to incorporate your circle of competence. First, look around, take a mental snapshot of where you spend your money. This might be the first place to look for companies you like and maybe understand. I don't know, maybe you shop at Walmart or buy clothes at Macy's, you might like to shop online at Amazon, fly with Delta or united eat at McDonald's or Chipotle. You might like Apple or Microsoft, you might ride Harley's or love Ford's or Chevy's. Anyway, you get the idea. The first place to look is in the world that you live and breathe in? Where do you spend your money? Now that you have a list of these few companies, let's start to look at what they do. First off, are you capable of understanding the business it? In other words, is this too hard to grasp how they make money as an example, a new internet stock comes out, you like what it does, but you have no idea how the business runs or makes money. So what you do is you throw that into the to hard pile, and you'd move on. And don't worry how big that too hard pile gets. In fact, you want a big to hard pile, because that means you're going with companies that you really understand. For decades, Buffett stayed away from tech companies because he simply couldn't understand them. In fact, his best buddy is Bill Gates, you know of Microsoft, but he never could buy Microsoft stock because he didn't understand computers. Pretty simple concept. Once you find the few that meet your criteria, you're starting to build your circle of competence. Now it's time to dive into the numbers. Now for this video, I'm just going to highlight them, we're not gonna dive too deep, I'll save the deep dive, if you will, for our investment course, when we can really get after it. What is so awesome about technology and the internet is we can pretty much Google and get an output almost instantly. But here's what you want to know, kind of at a 20,000 foot level, you want to know the sales, the revenue, the income, whatever you want to call it. This is the amount of money that company brings in, then you want to know its expenses, how much does it cost the company to keep the doors open and produce their product and take it to the end customer. Then you want to know the earnings? How much is left over after you subtract the expenses from the income. And you want to know their debt? How much debt does the company have. And if they took all their earnings to pay it off? How long would that take? Next, we want to know how much the earnings are going to grow each year, at least the last 10 years, we want to take a look at to get some sort of a trend. Then we want to look at what's called the cash flow or the free cash flow. At its essence, this is what the company actually gets to keep and invest to grow or buy other companies. Cash Flow is where the rubber hits the road, so to speak, because it's the true income of the company.What they do with this cash flow is important to are they wise in spending or investing the cash flow. And finally we want to look at or know the liquidation value. So I'm awesome, also called the intrinsic value, or book value. This is what one share would be worth if they liquidated and sold, maybe the stocks sell it for $100 a share but its liquidation value is $50 a share. We kind of want to know this because that's kind of our worst case scenario. If we can buy it at or lower than or close to liquidation value, then we're in a pretty good situation of never losing money. This is pretty much the first few steps and the numbers had don't get overly complicated right now, because we're just kind of laying the groundwork. As a general rule, we like companies with consistent earnings of 10% growth every year for the last 10 years. You want to kind of set your standards high at some point, but you kind of get the idea of where we're starting. Now the fourth step is to learn what you can learn about the management. This is kind of the hardest part, integrity and honesty, you're hard to come by these days. This is what we're looking for in management. Often times, you can read through the annual reports and to the shareholders. Then these are typically written by the CEO. And that gives you a good feel. We want to see if management is straightforward on their mistakes. And don't exaggerate their successes. As a comparison model, read Buffett's letters to his shareholders. These are kind of the gold standard when it comes to how honest to report should read. And you can download every letter Buffett has ever written with just a quick search, it'd be really beneficial to read several of them years and years ago as well. This will give you a sense if 5 years ago that the company said they were going to do this or that if they actually did it, or were they just blowing smoke. Again, if you ever feel uneasy or see something that just doesn't quite add up, or maybe you feel like they're hiding something, throw it in the too hard pile. When we feel good about the company we're buying, we understand it, most likely use it, then in some way, we're going to be comfortable once we see the numbers and the management, then the last step is to buy with a margin of safety. And we've talked about this on several videos. But in a nutshell, you want to wait for a price to have what's called margin of safety. If I calculate that a company based on earnings and cash flow, and how it's grown through the years, has a value of $50 a share, let's say I want to buy this company with a margin of safety. That means I'll likely wait for an event or a market drop or recession that drives that price down to $25. About half of what its value is, that's a good margin of safety price. Now, this doesn't happen every day, and it requires patience to wait for that price to hit your margin of safety. If it doesn't, you may never get to buy this company. And that's just too bad. Okay? Now, these are the basic five steps that Buffett's use since the 60s, and have proven to work through good and bad times. This is why he has those two rules. You've heard them before. Rule number one, don't lose money, rule number two, refer to rule number one. In the end, it's all about your circle of competence and buying with a margin of safety. You don't have to speculate, turn your money over to advisors who don't follow these principles. Most advisors just give your money to mutual funds anyway, funds do not operate on the Buffett principles. It's more like just buying a bunch of stuff speculating rather than investing. If they did the Buffett way, maybe they'd be sitting on the sidelines with a boatload of cash like Buffett is right now, about 100 and $5 billion. Most mutual funds are fully invested at least 90% of the time, or with at least 90% of their capital. So that's it for this video. I know that was a lot to take in. If you have any questions, shoot them to questions at wise money tools.com, I'll get them answered just as quick as I can. Again, this is going to be in our investment course we're gonna go into more detail and it's gonna be much more advantageous for you in that investment course. But in the meantime, subscribe, stay with our videos, watch them all you can, we're gonna have a lot more good stuff coming out. If you want to have a strategy session, click on the link below set up a time we can have a quick conversation about your situation. And that's about it. Until next time, take care.

Life will knock us down at some point, but it will always be our choice to get back up and redeem ourselves. Bodybuilder and fitness enthusiast Angie Burke walks us through her journey from suffering a massive stroke due to a carotid dissection to recovering post-stroke through fitness. A firm believer of living in the moment, she shares about her “But I’m Okay Now” mindset and how she survived from a small town with no therapy. Also, catch on Angie’s post-stroke struggles and how she navigated mental and emotional healing through fitness therapy. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Adventures in Health Community today:· adventuresinhealth.tvAdventure in Health FacebookAdventures in Health YouTubeAdventures in Health Instagram

Why Dave Decided to talk to Akbar: Akbar Sheikh is a best selling author internationally, speaker, and master of the 7 Ethical Principles of Persuasion. Prior to his success, Akbar was homeless and overcame many trials and tribulations in his life; he credits these hard times as the catalyst to his success. His core philosophical belief revolves around giving back.  Akbar believes that being an entrepreneur gives him the opportunity to give back to families, communities, charities, hence making the world a better place. He has now helped seven funnels hit seven figures by ethically injecting principles of persuasion into their funnel. Tips and Tricks for You and Your Business: The Power of Giving: (4:05) Income Earning and how to be Successful: (8:00) Sevenfigurebook.com (25:16) Entrepreneurial journey (25:40) Quotable Moments: "We help businesses scale to 7 figures by ethically injecting principles of persuasion into their funnel." "You need to have that giving mindset since day one, otherwise you will not be successful." "You don’t have to do all of it at once." Other Tidbits: Making it impossible to fail:  (11:10) Vision/Goal Board: (11:40) Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to a funnel hacker Speaker 2:     00:19       radio. This is going to be a fun, fun experience because we're kind of going back in time and Ford and time all at the same time. What I mean by that is rarely do I ever have someone who's been on our show more than once, but I wanted to kind of go back and bring someone back in. Gosh, it's been almost. It's been over a year now, but I wondered if you guys or reintroduce you to act chic. Ackbar. Welcome Dave. Thanks for having me. I'm so happy to have you. This is a lot of fun. For those of you guys, you don't know his story. I mean, have you referred back to the first podcast? We did, and we'll put that down in the show notes, but real quick, I wish, again, I don't know how if we're going to have this on video or not, but let me just kind of tell you, this is a guy who went from having nothing. Speaker 2:     00:56       Basically it was living in a janitor's closet and I'm looking at the backdrop to his interview room here in mind. Just is absolutely garbage. I've got. I'm totally jealous. I'm looking here. He's got a picture of he and Russell. He's got a shelf with, I don't know how many awards because he's blocking half of eight or 10 awards there. He's got three different Co, two comma club plaques behind him. I mean the guy has been just crushing it and thought, you know, it'd be a ton of fun just to have. Haven't backed onto. The first time I had him on was because we'd met, Gosh, nick was to funnel hack live ago and at that time he just got his first two Comma Club award and so I thought it'd be really fun to bring them back on and kind of tell the journey from one, two comma club awards now three pushing forward to hit our, our eight figure water plaque in ring and everything. So all that said, I've said more than enough ackbar. Glad to have you on the show and tell it. Fill in the gaps of what I forgot. Speaker 3:     01:48       Oh Man. You know, we've just gotten a little gray since I first joined was I had two kids. I actually just got into, so two years ago and the first of all hacklabs when I first joined click falls and Dallas last year. So I've had two kids didn't since then. I've gotten some gray hair and we've got some clarity on how this whole Internet marketing world works. And you know, it's, it's, it's a beautiful, beautiful thing they have to really soak up, you know, Speaker 2:     02:17       you know, the crazy thing about it, we always, for some reason always comes up as far as two comma, club plaques, awards, all this craziness. And people think all these millions of dollars. The thing that I want people to understand about you, which is really kind of the weirdest thing, is you're not motivated by money at all. I mean, like Speaker 3:     02:35       at all right? It's funny because I'm in, I'm in Russell Brunson's inner circle, right? And um, you know, there's a coach, a life coach, a coach, Mandy. So you take these tests, you know, the disc test and it tells you what is, um, what do you value in life? And it's crazy because you think you know yourself, but you really kind of don't when you take this test. And everybody was kind of shocked when they found out that my, it's called the economy. Uh, money was not important to me at all. And everyone's kind of shocked because they're all a bunch of entrepreneurs. They're like, it was Kinda like a lot of people will hide money driven, impact driven. So yeah, that was kind of shocking, but it really helped me understand my purpose and why I do what I do and it's because of my love of entrepreneurs to really help them scale so they can take a portion of revenue, give it to their families, communities and favorite charities, hence making the world a better place. Speaker 3:     03:26       I love that part. That kind talks about that as this super theory type of thing that eventually I want to do. You have done it from day one. I mean it's crazy because it's. One of the things I love and it's really why I wanted to have you on the show is obviously we'll talk about the is you're creating and literally millions of dollars. You're helping yourself as well as for your clients. But I want to kind of help people understand what, when we talked about this idea as far as the one funnel away for you as one funnel away from giving and helping and restoring sight and and helping kids. So I want to kind of. We'll get to that other stuff, but this is a different side we typically don't address and I want to just dive right into that with you if you're okay with that. Speaker 3:     04:08       I'm so happy to talk about that because what not annoys me or frustrates me, but what concerns me is when people are like, Oh, when I'm successful then I will give. But the thing is like, I feel like you need to have a giving mindset from day one, otherwise you're not really going to be successful. Do you see what I'm saying? So it's like I was homeless. I didn't have money to give. So at that time I was giving time. Do you know what I mean? And there was a time I didn't have time and this was just calling my mom and my family members and just making them happy. Like, you know, you never ever call like your aunt for example, like your last and be like, Hey, I'm just thinking about you. Love you. I mean they'll literally cry by the way when you do that. Speaker 3:     04:47       So listen, my number one secret honestly is not a facebook pixel, is not some content or copy strategy or some webinars, secret formula. Honest to God, I swear to God it is giving because every time I get, matter of fact, I've been taking this month real easy. I've had a phenomenal month revenue wise for those people. Care about that. Do you know why? I believe that his earlier this month we built a well in Africa and they, believe it or not right now, we abuse water. It seems meaningless. It's nothing to us. They have to walk miles and miles. Big Buckets on their head just to go get clean water back half the day is gone. The poor get poorer. What are they going to work? Half the day is going to walk to get water. We built A. Well, they're solar powered, by the way. Now. Thousands of people every day are gonna have access to clean water, which is something they never had before. Is it a coincidence that like right away we did like we did 50,000 like this while I was honestly actually on vacation. Not to be cheesy and be like that, you know, on the beach it was just, it's just true. I was on a lake, but it's because of the giving. I can promise you that and when I get a little lazy because that happens because sometimes you get Speaker 2:     05:57       sick or not sick of writing the checks, but sometimes it's just, it just becomes another check and which is why I'm actually want to opening my own charity because I want to be more hands on. I want to take my kids to like a farm every weekend where we can feature, you know, when you, when you slow down a little bit. I noticed that my revenues less every time. Every time I forget to write a check or something, that always is less, but when I. The more I give, I swear, the more I make more happier. I am really. I love it. I've been a huge believer in the whole principle of tithing for years and years. Kind of grew up on that principle with my parents. Teach me, give away 10 percent of attempt and I've just. I've adapted that my own life and it's been fun since then, uh, where you can now get more than a 10th and other charities and do other things that you want to do with it. Speaker 2:     06:43       But I think what you said is probably the most important thing that is if you think you're going to give later and you don't know, you never, you just never will. I just, it just doesn't happen that way. So I wanted to make sure that we kind of started off with this and I'm sure if some people may have turned off the podcast by now, but that's okay. For those of you who are still with us, I wanted to make sure you guys understand there is a, a law. I'm a huge believer again, you know, there's a lot of irrevocably decreed and having before the foundation of this world upon which all blessings are predicated and I believe whenever you receive any blessings from obedience to those laws, you how much they're predicated kind of scriptural type of belief that I've, I've come to find out to be true for myself. Speaker 2:     07:26       And that is as you give more and if there's money, it's like a vacuum and when all of a sudden you start receiving stuff and you get more out, that vacuum has to be filled and you just get more kind of like what you illustrated that. But with that said, I'd like to now kind of divert more towards the money side of how do you help people actually earn the type of incomes where they can build wells and they can help those children who need eyesight. And let's kind of talk on the business side now. Let's make this transition. What I know you've got a book out your seven seven, what's the name of the book? It's a seven figure funnels and slap you in the face with a cold fish blueprint on how to generate a seven figure business online and just have an ethical steps. Speaker 2:     08:13       Smiley face always goes. I can't even repeat any of that. So just go to booking.com and you can see it. But here's the marketing title basically means there's a way of building seven figure funnels. And so with that said, tell me what are certain gifts some people, again, you've always been charitable giving. I want you to give like real nuggets, actionable steps that people can take right now to make that stuff happen. You don't, Dave, I'll tell you something interesting. Um, there's something that really I was talking about my hair getting gray, something that I'm realizing is that you can actually be really whoever you want to be and I don't want to get a little deeper in that meeting. I'll be a little vulnerable with you by nature. And I believe there were all tested. Like some people are just naturally Speaker 3:     08:56       have an addictive personality, so maybe they're being tested like that and maybe you know, it's tough for them to stay away from alcohol or something like that. Like we're all genetically a certain which way. And you know what test that way some people are addicted to all different types of me by nature. Dave, I, I'm a little bit of a naughty boy, you know what I mean by that is like if my hands are a little greasy, I'm at someone's house. I got a cheeseburger and no one's looking. I'm going to wipe my hands on their curtains. I found true and going to the table a certain things. I'm going to litter. I'm going to do all these things. I'm a little naughty. I guess I don't do any of these things because you can be anyone you want to be and I've chosen to be a better person even though by nature, you know, I want to put my feet up and smoke a cigar and have some, some Jack Daniels. Speaker 3:     09:40       I don't do any of that. You know what I mean? Now there are certain things you need to do to be successful in business. Right? For example, the number one thing is when I failed for 10 years, like, and I had that realization when I feel for 10 years over and over and over again, that time when I was homeless, I was first discovering a call line and funnels and 30 days went by and I didn't make any sales. I said to myself, dude, I don't care. I see all these guys making it. They don't seem any different than me, but they seem like a Weirdo just like me. It's like, I'm just not going to give up, right? I'm just going to make it happen. Or I'm literally gonna die trying in this, in this closet. So I didn't give up. And by nature, I'm a person who just gives up on, Hey, forget it. Speaker 3:     10:20       She was a good amount of diet, nevermind gave me a cheeseburger, but I'm not doing that. So I lost 70 pounds is by choosing to be a person that's not going to give up. Number one. Number two is the discipline. Uh, I wish you can see I have a daily three. It's very simple. Every single. Okay? So what it is, I have the goals written out, right? Okay. We want this funnel. Now what we're going to do is we want to converting webinar funnel, for example. That's what we're in now. We're going to dissect that into smaller goals. Okay? We need an awesome headline. We need awesome three secrets. We need some awesome pictures, okay? These are to do list. I gotta get a guy on Fiverr. I got to get an operator to look this over. I got to get the tech person that put this together, you know, and then you keep reading the. Speaker 3:     10:59       Now you've got a big to do list. Now I'll say this and I hold by with my heart and my soul. It is signed in my opinion, and correct me if I'm wrong, I think it is scientifically impossible on a molecular level to fail at this game. If you don't give up and you're doing at least three things a day to move your business forward, sounds good to me. No one's ever. I've said that a lot of people, no one's ever been able to say no, that's not true. So to me, that's the person I'm choosing to be. So for me success is not. What annoys me is when some people say, Oh man, you're lucky, or success is luck. I don't think so. I think success is an option and the good news is is that anyone can choose a. anyone can choose to be that person. Speaker 3:     11:43       I totally agree with you on that. So now that you've made the choice to actually be successful, what are the things? So right now, what are the three things on your board? What are the three things you're going to do every day? I'm a little bit right now because I ran. I have goals, I have goals and it's interesting. I'll just, I'll just mention this. I have goals on my board. The other day I was in, uh, I started kickboxing and I went to the locker room and I opened up my law firm where I had all my things. I saw my breitling watch, I saw my thousand dollars shoes, I saw my Bentley keys and I saw that. I'm like, okay. It was nice in the beginning, but now it's, it's meaningless. If you look at my goals now it's to get a farm for charity. Speaker 3:     12:25       It's to by my parents in a state where we can all be together. It's to be a philanthropy, a local philanthropist. It's about being near my community. It's about helping people. It's all about that. All the materialistic things. There's nothing materialistic. There's no Gucci purse or anything like that. There's nothing there. It's all about family, community and charity and that's, that's what drives me, but as far as my to do list, getting off Theoh my, here it is. I'm going to, um, we're going to talk to my accountant because I'm paying endless taxes and we need to see what's going on with that. I'm going to put up A. I'm going to do automated postings in my facebook group because I'm trading time for money, not automating that. So. Okay. So here's the big secret, by the way, I'm getting a little off topic, but when you're talking about content on facebook, you have to engage and when you engage, like if you put a cool content posts online and people are commenting and you don't respond, facebook just shuts you down. Speaker 3:     13:20       It gets a little weird because sometimes you're like awesome post. I'm just like, cool, I have to say something. Right? Because when you do that engagement, then you know, you keep getting more and more and more viewed as it's awesome. So I've put that into automating. I got to get like an assistant to that because I can't. It gets annoying for me. It's cool, thank you. Awesome. You know, it's like, what are you gonna say after a while. You know what I mean? Um, and then I'm working on a few projects. We're looking to build a software. We're looking to get into real estate. We're looking to open a, believe it or not, a mattress retail store. It's going to be very unique concept, but there's a lot of things on the I, I'm a lot more than three, but you just need three. So what are some of things for those people that are listening, they need action. Speaker 3:     13:57       Action steps right now. So typically are people are listening, are everything from people who are just getting started and just heard about click funnels to those people who are at seven figures like yourself and those who are approaching eight and even above eight right now. For those people who are just getting basically two or three, two or three versus just getting started right now, what are the things they need to focus on? What this. Check this out. I really feel as entrepreneurs, Dave, that we're artists and I feel like our mind is our canvas and it needs to be clear and it needs to be crisp us to to to create this, these phenomenal wealth generating funnel is right for that to happen. We need some systems from day one and I, and I'm only preaching what I did and when I was broke. You need an assistant right away from day one, no matter where you are financially. Speaker 3:     14:44       For example, if you can only afford a va now listening to get plenty of Va's for $10. If you can only afford them for a couple hours a week, get it and have the number I told you to break down all the tasks you the mind is a very particular thing. You can only do a certain amount of things and then it turns off. It's like I'm done. I'm done for the day. If you're filling it up with menial things, write down your day. What do you do? How long does it take you to get to work? How long do you spend in the bathroom? How long are you spending hours trying to figure out copy all these things? How much are you worth an hour if you're worthless, just say 100 an hour. Wait a minute. Why am I spending half the day doing things? I can pay someone $10 an hour to do. Speaker 3:     15:19       You're just messing yourself up because you're. You're. There's only so much you can do and then you're done. Get a Va. That va will make you more profitable. [inaudible]. IT'll free you up. Then you can spend your god given gifts are doing income generating activities that like, I started like that, a va for a couple hours a week. Now I have a full time in house, right hand man, but we built up that way organically. So that's number one is great tip. Yeah. So have a giving mentality from day one and have a. Have a team mentality from day one. This isn't a one man show like, I mean it depends on your goals really, but if you're trying to be in the seven figure world that it's really difficult to do it as a one man shop. So that's one thing. Another thing they have is really crystal clear clarity, and this is something really I learned in russell brunson's inner circle as well. Speaker 3:     16:04       If you're not working towards something, you're working towards nothing and it's like my goal is already there and I get to look. I remember that you have to have those goals so you know what you're working towards everyday. Otherwise you just on the treadmill, just running in circles are running in place all the time. You know what I mean? So if you have a crystal clear goals, you have help. You have the giving mentality. Okay? Now is now. Now you want to talk about specifically onto my funnels. Is your messaging clear? Are you going to pass what I call the dum bum test? If I show you my funnel immediately and closed the laptop, are you going to say, hey, what was that? What's in it for me? Uh, and how do I get it? I've had people talk to me about their funnels right all the time and asking, hey, what do you do 20 minutes later in the company? So what do you do? Speaker 3:     16:51       Clarity. Hey, watch this. Just do it, got milk. I mean, these are some of the largest camp marketing campaigns ever. People have their life story on their follow, right? Or they're missing everything. Just consent. What did einstein say? The beauty is in simplicity, the geniuses in taking something complex and making it so that the masses can understand. So for example, someone comes to you and say, so what is it that you do? What do you do? Um, well, I help entrepreneurs scale to seven figures by ethically injecting seven ethical principles of persuasion into their funnels. Oh, that's a long. That's a long regional. Yeah. Massive curiosity ways. There's a couple of hooks there. So what are some of those seven proven ethical steps? You know, there's a lot of different things. Um, there's scarcity, there's social proof, there's authority, there's like ability, there's tenacity, the tenacity. Speaker 3:     17:47       For example, you know, that the lion's share of a lot of revenue is done on the back end is done in followup. Guess what? Most people don't have any follow up. I'm like, hey, how's your emails? Emails? Where's, where's that? What's that? Hey, most people listen. Shiny object syndrome where, listen, hey, media, 4,000 ads a day, we're seeing our minds are like, it's a miracle. They're not melted. Honestly, you have to constantly, how are you going to come if they're looking at your funnel and they get distracted by the 8 million things going on and they don't go back to from you, they're done with you onto the next one, right? But if you're constantly engaging with them via email or facebook group or bought or what have you, then you stay on the top of their mind. Speaker 2:     18:29       So right now I'm opening it up your seven figure book.com funnel. And so when you go there, basically obviously you've got a ton of social proof over the top as featured nbc two comma club, yahoo finance, huffington post, fox news number one international bestselling book, and five, five different countries. You have five star ratings on there. All this again, it's $47 book. Grab your free copy of the number one best seller, seven figure funnels. So I think one of the things that I loved about your page was people, you have to understand, you have to sell even something that's free. And I had this conversation with russell the other day. I'm like the amount, I mean just to sell something free, like a free plus shipping offer. If you look at our expert secrets funnel. I gotcha. If we were print that out, I don't know, I think it's like 50, 60 pages, but it's just crazy. Speaker 2:     19:23       But I look at yours, it's that same thing. You've got to have social proof. You've got to be willing to. And I had this conversation with my son last night, a christian, he's 15, 16 years, seven gosh, 17 years old, 17 years old and he's going, he's just getting started with click funnels. He wants to do a affiliate contest. And he's like, well damn, I'm trying to find out. You know, what? What should be my. What's my hook, what's my offer? How do I get people and most of my often page and it's itching. Having these conversations with a 17 year old son who's understanding, you have to have a hook, you have to have an offer, you've got to have a story, you got to have something that's compelling, that's there. And I think again, what I love about, about your page is it's a super simple opt in page. Again, yes, I deserve this. Interesting. Not, not want this, but I actually deserve this. So tell me why you went with I deserve this. Well, it's interesting. Yeah, Speaker 3:     20:15       because people, uh, you know, it's basic psychology, right? That they're like, you know what? It's like giving them permission to succeed. It's like giving them permission. A lot of people are afraid of success. So this is allowing yourself to permit yourself to succeed. Now, what I really like about this page to one of my favorite things is when you opt in, you, I get obviously get your email address, but instantaneously you're taken right away to my body. Speaker 2:     20:39       That's exactly what I wanted to talk to you about. Okay? So again, I want you guys, this is what I want you to check this out. Once you go to a seven figure book.com, opt in and usually Speaker 3:     20:48       what most of you guys are used to seeing is you're going to go to a thank you page. That doesn't happen. So tell me, how did you open up my facebook page? So by the way, the they're going to ask, you can say seven figure book back home. They're going to ask, do you spell it or is it the number of. We got both the urls, so yeah. Okay. So check it out. So you opt in and get your email, which is cool because like you know, people get opt in, you know what's a great open rate? Twenty percent, 25 percent. What's a great click through rate one to five percent. I mean like you know, these are very high rates. Okay. So I get your email then immediately I message you on your instant messenger on facebook. My wife does and says, and it's a video now, which is important. Speaker 3:     21:33       I'll get to them. Say it's a video saying, hey, awesome, you want me to book? That's so cool and it's me. It's kind of cool. I'm going to like a nice leather coat and like a cool background, like nice trees and stuff. Um, and that was like, you want my book? Awesome. Guess what? It's in my facebook group and my feet. It's my free facebook group where we give you ton of tips on how to scale your business to seven figures. It's a free group. Very exclusive. It's right in there. You want to eat. Would you like to go get that? Would you like to go get that now? And then they have to click. Yes. So now they've engaged in my boss and now they're on my bucket list and then now they're going and joining my group. So I've gotten their email, they're on my body and now they're in my group now by the way, emails are cool, but bots are freaking phenomenal. Speaker 3:     22:15       Kinda like 80 percent open rate, like 30 to 50 percent click through. Like it's like the numbers are ridiculous. Like we're going to be laughing at this in years to come to like, dude, we should have taken more advantages. This is like the wild, wild west. And then of course in the facebook group, you cultivate them regularly with, with regular week of daily content. So it comes to a point, dave, honestly, and this is important, it comes to a point where were I, where people come to me to work with me and they have no questions for me. They have no qualms about my pricing and they're just ready to join because they've been soaking in. They've been inundated with so much content from bots, from emails, from my facebook group. They're just like, dude, please take my money. Do you know what I mean? Speaker 3:     22:54       And, and it's. And that's how you do it. Know I love it. It's. So basically there's two clicks on the facebook messenger bot. First one basically says, yes, I'm in. Second one is joined my group. I joined the group. Very first thing there is, it's a pinned post where the actual download is. So the deliverable is actually in the facebook group. And then beyond that basically goes into your recent activity, which again just announced you get your new podcast. This went live on top of there. So what's your podcast? Nice hotel. Nice. We'll pitch that to secrets to scaling like you know, we're doing all the presidents. Men were trying to be everywhere. We're trying. We're listening. We started nowhere. Listen, when I joined clickfunnels, I didn't even have a facebook account because none of my friends are on facebook. I only joined facebook for click falls to be in the clickfunnels group. Speaker 3:     23:44       Really? Uh, enough flooding. Actually. Now we have a thriving facebook group. We have an instagram with over 10,000 followers. We have a facebook business page, we have linkedin, we have youtube, our youtube channel. We've got podcasts, secrets, the scale, and we were launching a blog next week. We've got a big email list. We got a bought list and all this started from, from really nothing, but it really. I decided to be that person who's going to have all this stuff. Why, by the way, why is because I wanted the audience. Why is because when I have a cool call is like, I want to help bind kids, get their vision back, or I want to sponsor orphans or I want to do something cool. I have a community of likeminded people who were with me that'll help me do it a lot, like russell's changing the world with the brother was helping those kids and the underground railroad operation. Speaker 2:     24:32       Well thank you and again, I think the part I hope you guys all listened to and really kind of catch your, some of the major value bonds that been mentioning here. One is you have to have a va. It's probably the biggest mistake I made was thinking I could do this myself and I was too cheap and I loved. It really was when I first started I was just too cheap and I think that the key is I don't care if it's for an hour a week or two hours a week. I saw the same thing happened in my life as far as getting assistance from my house as far as whether it's a pool keeper, someone cutting the grass, someone cleaning the house, so into the shop. What are those things they add up? It frees your mind. Now you have to do that. The other thing I really would encourage you guys to do is go through seven figure book.com. Speaker 2:     25:11       Take a look at the way in which the funnel works. Super, super simple. I mean it is literally just an optin page directly to a facebook group. That's it. And the great part about it is the other thing you just said and that is you don't have to do all of it at once, man. I think that's where people, they just get overwhelmed and just pick one. Just pick the one thing and do that one thing. So act, bargain, appreciate that a ton. I love seeing what you're doing as we get close to wrapping things up here. Any other parting words you want to make sure people know about? Speaker 3:     25:39       No. My parting words is really, um, you know, listen, it's very interesting, this entrepreneurial journey. I kind of, you know, I'm kind of, I'm still new. I mean we just started like not even two years ago. It's very interesting because we all started at. I think we all started at the bottom. Yeah, I think everyone started at the bottom. I know I started a pretty much a rock. I mean I was homeless, but then you start growing. You start growing an audience, then you start doing some things. You start scaling, okay, now you make, now you're making five figures, not even four figures, five figures, six figures, seven figures. I recently had a big, big mentor of mine. I found out recently from someone on the phone. They're on the phone. I was doing a sales pitch like, dude, stop those sales pitch. I've been around for a long time. Speaker 3:     26:18       I was with this so and so and this is a big, big, big guy making one of the biggest guys in our space is a and I was with his group two years ago and it costs like 10,000 and I got to talk to him personally like once a month. I'm like, that dude was talking to. That guy talks to no one right now and he charges 10 times a month. That was on him only two years ago. Everyone goes to the exact same journey. You can be anywhere you want to be. You just don't give up and you Speaker 2:     26:44       stick to the proven bath and it's just a big congratulate. I just want everyone to understand how truly, truly blessed we are. Uh, open the news for two. I don't watch the news by the open to use for two minutes. It is the most depressing thing in the world. We are blessed to be in a first world country and to have the internet and to have click funnels. Please take advantage of it. Well thanks, but always a pleasure talking to you. I love spending time with you today. Again, take out seven figure book.com. Having to listen to the podcast yet, but I'm sure it's good so I at that as well, but that will look forward to talking to soon, but likewise. Thanks so much. Pays. Speaker 4:     27:21       Okay. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Let's dive into WHAT gets you paid. It's not the offer!... Hey. What's going on, everyone? This is Steve Larsen. You're listening to probably one of my favorite episodes of Sales Funnel Radio so far. I've spent the last four years learning from the most brilliant marketers today. Now, I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio... What's up, guys? Hey, I know probably every episode is my favorite episode when I'm doing it. Anyway, this is one of the core reasons and ways to actually make more money... What? Hopefully, that's an exciting topic for you. Hey. Next to me to my right right now, it's a chest. I've got a bunch of random stuff in there. Some guns in there. Frankly, it's extremely very thin, brittle chest. It's slightly painted green. There's these little latches on it that are all rusted out. Frankly, it looks like a piece of junk. It does. For right now in today's value, you probably wouldn't get much for this, which is interesting. How many guys want to buy it? I would love to maybe ship it out to you if you guys want to buy it. Anyway, that'd be really, really awesome if you guys want to purchase it. You're like, "What, Steve? Are you kidding me?" All right. Let me shift it up for you now. Let me tell you that this chest belonged to Captain Wayne Kartchner, an ancestor of mine. This thing is old, guys. This is an heirloom. It's next to me. it's rusted out. I do keep a few things in it but it's next to me here. Captain Wayne Kartchner. I've got several military members that have been in my bloodline, which is part of why I went into as well for myself. Interesting. How many guys want to buy it now? Would you be shocked if the price that I sold this for after telling you that story would be a little bit higher? No. It wouldn't shock you, would it? It would not shock you at all that I'd actually charge more money for that. Hey. I've got some pieces of dead tree over here. It's awesome. There's some blank ink on them. It's a book. Anyway, how many guys want it? Sweet. Sweet. Cool. You know, I'm going to sell it for 100 bucks. If you guys want it, just message me right now. Is that cool? All right. What if I was to tell you that this one book has made me a butt ton of money and has actually given me the life that I have been wanting really, really bad? Cool. Is it worth 795? You guys get what I'm getting at? Hopefully, you are. One of the questions I've been getting a lot lately... Some guy wrote out and he said, "Hey. This is one of the topics I've been pounding on a lot lately for my coaching students." I wanted to be able to go in and I wanted to teach you guys the same thing. This is important. This is very important... What I want you to know is we're about offer creation. Offer creation and storytelling. Those are the only two things that I really care about anymore. Okay? Those are the two most lucrative skillsets I can even think of. The farther I follow this rabbit hole down, the farther I've realized, the more I've realized that that's really it. That's really it... I don't have to be an amazing, creative individual with Photoshop. I like Photoshop. I don't have to be an amazing, creative individual with ... I don't have to know how to code. There's a lot of people that know how to do this. Okay. I can outsource all that stuff but the thing that I cannot outsource very well is this whole storytelling offer creation piece. Why? Why?.. Let me tell you a story real quick. A man walks down the street. It's actually an alley. He walks down the street. He's creeping. He gets shot and dies. Okay? Let me switch it up for you though and give you some context. It's a war zone and he's a soldier. Okay? Huh? Right? In one second, you might think that someone was murdered. In another, you might think that they were just killed in the battle zone. Fascinating context. Context is everything. Context is what actually delivers value. Okay? Offers is not where value is created... I want you to know that. That's what I'm trying to tell you. I'm trying to help you guys. Look around at these objects that are around you. One of my favorite stories is a story of this violin. I don't know if it's true or not. It's a movie. You guys might know it. This movie where this violin is being shown. It's at an auction. They're auctioning off this super old violin. Somebody's like, "Yeah. I don't remember the price once were but it was super low." Everyone's like, "Really?" The auctioneer's like, "You only paid that much for it and no one would go any higher." Suddenly, this old gentleman just starts walking up to the front of the room. He takes the violin. In front of everybody, he starts to clean it. He cleans the violin. He polishes it. He tunes it. He plays the most incredible song and just hands it back to the auctioneers and goes and sits back down. The offers for the violin go through the roof. Why? Context, guys. Story. A story creates context for things. Okay? When we're thinking about offer creation and products and value and how to make more money, you have to understand. Your offer is not what creates value. Offers do not create value. They deliver it. They don't make it. Okay. They deliver it... They scratch the edge but they don't make value. What makes value is the sales message. Okay? For example, a lot of you guys know that I'm religious. Here's a biblical example. There's a woman. She goes and she pays tithing. She gives away just two pieces of coin, whatever it was. I can't remember how much. Some rich people next to her make fun of her because she only gave just a little. Okay? Now, from a monetary standpoint, she gave just a little bit. These other people give a ton because they have a lot of money. Christ, he's sitting on the side. He says, "Who gave more?" Everyone said, "Well, the rich people." Actually, let's get some context here. That was almost all of her money. How much more worth were those coins that she gave? Think about it in those kinds of terms. Think about it. Okay? There's a lot of things, objects, heirlooms you may be even given. For example, I go over to Cache Valley every once in a while. I've got family over there. I had no idea that one of my ancestors in I think, Sweden or Denmark. I can't remember now... I could say this if I wasn't recording an episode right now. One of my ancestors got on a ship and lived on a ship going back and forth between. This is in the mid 1800s. Going back and forth between America and England until he had enough money to get off the ship and he walked across America seven times helping people from the East Coast all the way over to the West Coast. Back and forth, back and forth, back and forth. He did it seven times... The guy was so intense and such a leader but a humble leader. No one else really knew. Anyway, they wanted him to settle in this area, Cache Valley. They wanted him to be the mayor. He said no. He did not want to be the mayor. They went in and they literally voted him to be the mayor without him wanting to be the mayor. They made him the mayor. Okay?... They called him to be the leadership and he did not want to be in it. He constantly fought back. The only way is because by public vote, they just chose him to be and they decided to be. He ran from it. He didn't want to be. Now that I go into Cache Valley, that place means more to me. That means more to me. He settled part of that area over there. He helped create the towns and everything. When I go in there, it means more to me now. Why? Context. Okay? Story. I know the story now. I went and I saw his gravestone. That guy was a crazy entrepreneur. I had no idea until I learned that. That gravestone means a lot more to me now because I know the story. I know the context. Value is created in story... Story changes context. Context is what creates value. When I sit back and I say, "Hey. Go get this thing called ClickFunnels. Go get this product over here. I've got this cool product over here called Secret MLM Hacks. It's killing it. It's awesome. We have a lot of cool success stories. People are doing great in it." If I just go say that, you'd be like, "Oh, sweet. An opportunity for Steven to take my money." Right?... If I start telling my actual story though, if I develop a sales message, if I use some frameworks that's meant to change the way that the people see the world, that people see the product, value is created in a sales message, not an offer. It's the reason I laugh so hard. People are like, "Well, I would go selling it but I'm not done creating the offer. I don't think anybody will pay for the offer yet." I'm always like, "My gosh. That is not how value is created." Okay? Value is not created through the offer. It is delivered through it but it's not created in it. It's created inside the sales message. Because the sales message delivers context. The sales message changes frames. It changes the blueprint of how we see the world, of how we see the object, of how we see the offer. Okay? Get good at developing those stories. Get good at telling those stories. That's the whole reason why I keep trying to preach that just a little bit. I know I've pounded it hard in the past little bit but it's the reason why, too. I was telling them to go publish. Publish, publish, publish. I know I'm a broken record with the publishing thing. Okay? I know I am but it's because when you publish, people see you differently. You are changing the context that they're looking at you with. How many of you guys when you first saw me, you're like, "Oh, yeah. That's the lead funnel brother ClickFunnels." Without listening to this podcast, how many of you guys ... You guys didn't know much about me. You didn't have affinity for my brand and what I'm doing. You didn't. That's fine. I know that. I knew that. Therefore, I publish. Does that make sense? Now, when I say, "Hey. I'm out at an event. Hey. I'm out on a mastermind. Hey. This is a sweet book." By the way, I'm writing a book right now about all the lessons I learned next to the desk of Russell Brunson. Okay? It's freaking awesome. Okay? I'm so excited. My gosh, it's so good. It's 300 pages. It's really, really good. Anyway, you guys don't care about that though until I deliver context. Until I deliver context. I need you to know that. I'm just trying to help you understand that. When you are developing your offers, when you're coming up with something new to sell, that's the reason why first, you start with the sales message piece... You're going to have to figure out on a very rough draft 30,000 foot view level of what your offer is or an idea of what it's going to be. They don't make the thing until you know that actually turns money. It's not the offer that's turning money, okay? You don't get paid because of an offer. You don't. Okay? You get paid because of a sales message, because of a sales letter. That's what gets you paid. That's the thing to obsess over. If there's any skillset I can beg you guys to go learn and be obsessive over, it is the skillset of telling stories. Okay? It is the skillset of selling stuff. It's the skillset. Thankfully, one more step back on that ladder is becoming a good marketer. Because being a good marketer, you don't have to sell as hard, which is awesome. At the core of marketing, it's storytelling. It's educating. It's educating with the intent that they go and purchase something. Okay? That's what marketing is. You're changing belief patterns. How do you do that? You're changing context. You're adding context. You're taking away context. You're adding things to it so they look differently at an object that might otherwise be four pieces of thin wood next to me on the side, right here on the floor. You know what I mean? There's context with it now. I know that there's a story behind it. I know that there is a story... People will pay more because now, they know the story. They know the context. They see the value. It's four pieces of wood that's pretty destroyed. You know what I mean? Did the monetary actual value of this chest right next to me changed when I told you that story? Not really. No, it did. It's the same pieces of wood. It's not like it's an appreciating asset. It's this piece of wood right here. Why does it have a lot of value? Because of the context, because of the story that you now know. When you're developing your offers, please know that that's not where you get paid. You get paid because of story, which ultimately is your sales message. Anyway, that's the whole point I'm trying to help you guys. The products and offers, it's not where the value is created. It's in the sales message. The product and offer just delivers. It delivers on the value but that's not where the value is created. If you're having a hard time selling your stuff, number one, yeah, definitely. Look at your offer. Maybe there's certain things in there that ... I don't know. It just sucks. The reality is, is that you could go in and have a crappy offer with a fantastic sales message. It's a classic example when you go and buy something on the internet and it shows up and it's pure garbage. Why did that work? It worked because the sales message was amazing. It was incredible. The actual product itself was terrible. Okay? That's a two-step method of getting paid more. Just number one, bring it from a product and turn it into an offer. Don't sell products. Sell offers. Number two. Man, make this incredible story. Make an amazing sales message because that's really what assigns value. I will never get rid of my ClickFunnels account. Never. Ever. Why? Not just because of the money that comes from it, because of all the story. The stories that Russell tells where he goes out and he says, "Hey, look." I even saw it. When people, they had never used their ClickFunnels account ever. They just like the t-shirt because they liked the culture that's behind it. They've got t-shirts. They've got the context behind why that t-shirt matters. Does that make sense? I'm trying to close you, guys. You guys getting this? Anyway, I hope that that is hitting home for you. This is such a huge topic and I'm trying to hit it straight between the eyes. Because there's a lot of people who've been saying this stuff to me lately. They're saying this to me lately. All right?... "Hey. I'm not done with my offer yet. Therefore, I cannot sell anything." It's like, "Well, that's not how things are sold. Yes, you can." All right? Someone reached out to me today and I can't remember who said it. Snippy is not the right word. They're very forward though. How would somebody purchase something that's not created yet? When I say, "Hey. Go create a sales message and start selling before the actual offer and products are created." Somebody's like, "Who would do that?" Like, "Well, a lot of people do that that's why I've launched everything." When we launched Funnel Builder Secrets, that whole offer went out there. Incredible offer. The offer wasn't made yet. We knew what it was but it wasn't created. We actually didn't put it together yet. An amazing sales message put this together. We made millions of dollars off that thing before it was even done. Lots of money. The original Two Comma Club Coaching program secrets master class, when I was putting that together, we're selling that thing. It wasn't a Two Comma Club before the thing was even done. Why? Because the value was already assigned. Now, the value was assigned, people were paying for it because the value was higher in perceived value than they were actually paying for it. Then I could go in and I could just create it. I literally created it one week ahead of them. Who does that? A lot of people. I just listened to a sweet interview with Ezra Firestone and Ryan Moran. Actually, Russell sent it over to me. He was saying this exact type of thing. Ezra Firestone does the same exact thing. He creates this cool sales message, makes sure that it sells. He sells to his Beta users for $1,000. The future people have to purchase it for $1500. That first Beta group helps him create the product that they purchased. That makes sense? Anyway, I think I said that, does that make sense too many times. I got to start breaking up more trial closes. Anyway, I hope though that like I said, that's hitting home. That you guys are getting it. Okay? The ability to develop a marketing and sales message is so powerful. That is where value is created. That is where value is assigned because it's where context is delivered. Okay? It's where context is given. We see the blueprint of the object differently. Even though this water bottle in front of me, I used to backpack a lot growing up. There was this Nalgene water bottle that I had. That thing went with me everywhere. I took that water bottle. I don't know how many hundreds of miles I backpacked with that water bottle. I would never get rid of it... There was this value I had assigned to it. When we were backpacking to different areas, we ran out of water. We had to ration water and be a little bit scary actually. Different creek. That's the water bottle. For some reason, I don't know why. I won't get rid of that water bottle. I can't find it now. That was a lot of years ago. Okay? For a long time, that was it. It was not just a piece of plastic to me. There was a story, lots of them behind that very water bottle. Does that make sense? Sounds cheesy. Totally true though. Completely accurate and applies to every object that you're selling. Okay? Find ways to deliver new context. Another way to say that. Find ways to break and rebuild belief patterns. That's what that is. Anyway, all right. For fear of saying the same thing over and over again, just probably in this episode. All right, guys. You're all awesome. Appreciate you. Go forth ahead and tell them a profitable story. Bye. Hey. Thanks for listening. Hey, look. Can't decide what funnel you need or need more in-depth training on how to use your current funnel, find out which funnel you need at salesfunnelbroker.com and get your premium pre-built funnels and training today.

Steve Larsen: Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us bleed and cheat, and only bug family members and friends? You want to grow a profitable home business? How do we recruit a players into our downlines and create extra incomes, and still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Hi you guys doing? Super glad to be here. I feel like it's been a while since I've published. Really, it's only been a week, but super excited to be able to get this out. It is definitely cold here. We've had a lot of ... Anyway, it's been really, really chilly here in Boise Idaho. That's where we live right now. My wife and I are both from Denver. Now, it's funny because last year there was a ton of snow here comparative to how much they usually get, but compared to Denver, where my wife and I were from, it was nothing. Everyone was calling it snowmagedon, and all the stuff, and there's barely any inches of snow on the ground, and we're like ... Anyway. There was a five foot snow storm once growing up. Anyway, been all over the place. Been lots of fun. Well, as such, it's been very lively here in the Larsen home because I believe since it's been so cold, a little bit of wildlife has been trying to move in. So we've had some mice, which is totally disgusting, and I've never had to deal with that problem ever. It's been very lively with my little four year old and two year old, and we've been running around. Anyway, I'm not sure why I'm telling you this, but it's been fun, and I've enjoyed being able to go and just spend more time with the family. You know what I mean? I hope you guys do too. Hey, I wanted to touch on something here that I think is one of the major reasons why stereotypically MLMers have a hard time recruiting. Okay? Now, someone asked me this question yesterday actually. Asking, "How do I get my people ... How do I just even get like the base team, the core team, the team of people that I wish that I had to go run my MLM with me?" And I was thinking about the answer to that question, and I was thinking about how I've done it. Guys, just in the last week alone I've recruited 20 people. All through automated systems, or at least, so far right now, they're all on the phase where they've been automatically filtered. I should call it that, and they've applied to join my downline. I told you guys about that. that system that I have running, and it does amazingly well, and it's very, very exciting and I think it does so well because I always tell everyone in my downline when they join, to get all my systems because obviously I want them to be successful because of course, it makes me successful also. So why would I not? Right? It's gone really, really well. I've actually enjoyed going through just tons, I mean, awesome stuff with this team that I have, and it just ... Rock stars. I mean, guys the quality of individual, and I'm not comparing people ... I feel bad. Please don't think that I'm judging people at all, right? But there are certain times in a person's life where they're going to be better at business than others, right? If they have the actual time to focus on a business. If they want to do it, rather than me trying to convince them. If I have to convince somebody to join my downline, they're the wrong person already. Okay? Now, I was super sad, a person that I know, that I've come close with decided that they did not want to join, and I was like, "Gosh." I was actually hurt by that because I just have so much respect for this individual, and I was very, very sad about that actually, and I'm sure you guy's have all been there as well because I knew that that person would be successful with it, if they just wanted to be coachable or trainable with it. Gosh, it stung. It did sting. But if you have to convince somebody to join your downline, you shouldn't want them anyways. Okay? What are you going to do? Are you going to put a cattle prod behind their back the entire way, and force them to do all the things it takes? No. It takes a very motivated individual to be successful in anything, but especially in MLM. Anyway, interesting stuff, right? so I was thinking about this person's question. "Hey, how do I get these people, right? How do I find more awesome rock stars? How do I find rock stars?" And that's honestly ... I was really excited she asked that because it's the entire ... That's all that my chorus that's coming out in January, January fourth, that's the date. January fourth. That's all my course teaches. It's how do you find and recruit rock stars on autopilot? Right? How do you actually get those kinds of people to come to you? A lot of people treat the MLM game as if they're hunters. They track and they trap, and they ensnare, and they grab, and they hold, and they strangle, and they get people, and those are the actions that define what they do to go recruit people. That's the wrong way. You're not going to get ... you think you're really going to go get an A playing team like that? No. You have to flip the table. You got to flip the cards. It's a totally different game. It's not like you're playing the wrong hand, you're playing the wrong game. Okay? I mean, it's like anything else, right? It's all about becoming attractive. It's all about creating offers in a way that makes people come to you, right? What I really wanted to point out in this episode is that ... Okay, this is one of the biggest lessons I've learned. When I was sitting on my couch like four years ago now, almost four years now actually, almost exactly, I realized that I had been going about MLM all wrong, and that I was doing the hunting method. Right? I was a hunter, right? And I was hunting and I was saying ... I was tracking, and tracking, and ensnaring, and trying to ... What are the three magic phrases I can say to get somebody to join my downline at any time. That kind of garbage that you see all the time inside the ML Ministry from other educators and stuff. I think it's garbage. It's dumb. Are you kidding me? Are you really going to force somebody into success? It doesn't work. I mean, the amount of effort that's with it, it is not passive income. Oh, my gosh. It is not passive income. All right. 20 people recruited in the last week, and they're all for recruiting, doing crazy stuff also. That's nuts. That's nuts. I didn't beg any of them to join. They are motivate. They're fired up. They're killing it on their own. Why? How did that happen? It's part of what I realized when I was sitting on my couch, 2:00 AM in the morning four years ago. It was freezing. It was a winter time, and I was reading this ebook and I realized that I was doing it all wrong. Then I realized that I needed to create value, okay? I learned, and I don't remember if it was from what I was reading or what, but what I learned is that in some way shape or form you're going to purchase your customers. Okay? Understand that. You're going to buy them somehow, whether you're going to buy them through ads. So, some money or you're going to spend time creating relationships. Right? So, time or some other value piece that you put out there to get them to come to you. The time, value, or money. I mean, something like that. You're going to spend something in order to get attention. Okay? If you think that you're not going to, you're kidding yourself. So think through. Like, "Okay, how can I actually start being successful in this MLM game?" Right, and I'm excited to go through and teach you those kinds of things. That's exactly what I've created and put together, and I'm excited to show you what I've done in order to do that, and that's what the Secret MLM Hacks course is all about coming up, and I think I just spoke in a huge circle right there. But, I'm excited for you guys to go through that because it teaches ... Start thinking that with your MLM. Okay. What's my plan? Am I going to buy my customer? Meaning, am I going to spend money on ads? Whether it's on Facebook, or YouTube, or I don't know, wherever. Am I going to buy my customer through my time? Now, it's going to be hard, especially in the beginning phases of an MLM, to not spend time. Right? You should spend time mentoring, creating leaders, creating ... I'm not trying to ever take the networking out of the network marketing. Does that make sense? I'm not trying to take the personal touch out of this game. That's not how this works. It does require a little bit of personal finesse with each other. Obviously, you have to develop as an individual, which is trust for anything, so I don't have to point that out. Or am I going to put pieces of value out there. Now, I chose that third one. I chose number three. I want to put pieces of value out there that create relationships, so that people see what I can offer, and I don't have to spend so much time on the front end recruiting people. I can focus on training the ones that are actually joining. Does that make sense? That's how I struck ... I did that on purpose. I structured it in a way to do that. So what I did, is I went and I found the top people who were in the industry, and I found a lot of the content pieces that they had put out there, and I figured ... I was like, "Okay, I see what this guy's doing, but I actually think I could recreate that, and better." So that's what I did. I married up several different concepts and things like that from different gurus that were out there, and I re filmed it, and I put it out there for free, and the response was insane. I could not believe how many people were messaging me. the weirdest thing happened. I put it out there out on the open web for free, I was just trying to help solve problems, and then one day somebody messaged me and they said, "Hey, what's your downline? I just want to join it. If this is the kind of thing that you're doing." It was something like that. If that's the kind of stuff that you're doing or if that's the kind of systems you have or whatever. Like, I really want to be apart of it. And I was like, "What?" It took me back, but then that started going faster, and faster, and faster, and people started joining, and people started coming in like hotcakes and bringing their friends in because suddenly I was answering some big questions for them. That was my whole value ad. I was just trying to answer legitimate questions. I was trying to actually be very, very valuable. Stuff that they should have paid for, I was giving away for free. Right? That's one of the ways that I created the relationships with it. So that's all I wanted to say. When you think through your MLM, when you think through the business opportunity you have, ask yourself, what is my upline telling me to do right now? Are they trying to have me buy my customers through money? Do they want me to spend money on ads? Through my time, which is what most of them do, or by putting value out there that solve actual problems, which most of them don't teach that. Start thinking through, like ... and it's fine. If you want to do it some other ways, I'm not telling you not to do it, but I am telling you that there are other ways, and start thinking through what legitimate problems you can solve in the marketplace. What are those problems? What can you actually go solve? I'm not telling ... It does not have to take a lot of your time. You could actually just go and record little content pieces. I'm sure you have a phone. There's a mic feature on your phone most likely, right? There's probably a camera, and you flip that camera sideways, you answer some questions, start publishing, and putting stuff out there, pretty soon you're going to start finding like minded people who want to do what your doing. Who see the issues that you see. Who see the problems. I guarantee you it's the reason why you're still following me. What is this, episode 40, 41, something like that? You're still following me because you're resonating with the things that I'm talking about, right? You are literally walking through the very thing that I'm describing right now. Okay? I want you to think about how? How did Steve Larsen do that to me? What are the beliefs that I had ahead of time about his thing that I've realized are wrong? Hm? I want you to do that. I want you to start thinking through like, "Hey, what are the beliefs that people are having when I go and start talking to people about my opportunity?" Are they saying, "Oh, it's a scam." Or, "Oh, it's a pyramid scheme." Or, "Oh, that's a ..." whatever it is, those top concerns. Right? They're going to give you a lot of surface level concerns. It's your job to look a little bit deeper. Find the core, real reasons why they're saying what they're saying. Maybe they failed an MLM before. Maybe they wish they could be in it, and they just don't know what to say, or maybe they wish they could be in it, but they're afraid of how their family or friends will look at them. Right? Or maybe they want to be in one, they're looking for something. They just don't really understand what a comp plan really is, or how it works, or how they actually get paid, or how I'm going to make money? Whatever it is that you get passion about solving, solve it for free, put it out there, and I guarantee you ... Maybe I'm not allowed to guarantee, but ... Insert legal disclaimer here. But you're going to get people to come to you, and they're going to come and it's going to resonate with them, and they're going to say, "Oh, my gosh. Yes, thank you. I get it. I see what you're doing. What's your opportunity, right? And whoosh, Oh, my gosh. You just flipped the tables. Why?" Because you contributed to a relationship before asking for a sale. That's why. You got to do that. If you don't do it, if you don't contribute to a relationship before asking for the sale, that's like asking for someone to marry you on the very first date. Let alone maybe you didn't even go on a date, you're just walking up to strangers. You wouldn't do that. That's ridiculous. So how come we're not creating relationships before we're asking for sales? I understand it's one of the easiest reasons why. You can just go straight to friends and family because you have relationships with them already, but it's scary to do so. Again, not telling you not to do it, but if you feel confident that it's not going to mess anything up or be weird or whatever, okay, totally fine, but understand that you need to contribute to a relationship. You've got to solve problems. You've got to have a little bit of likeability or whatever it is. Sorry, likeability or whatever it is. Attractability somehow, or perhaps a little bit of attraction to you because what you're doing is you're developing trust with that individual through your content. Okay? If I have a hard time knowing what kind of episode I want to put out there, I don't publish. I want this to solve actual problems for you that you should be paying for. Okay? Whether or not you join my MLM, totally fine with that. This is not a pitch fest. I'm not here to talk about that, okay? I want purpose. If I even tell you the name of the one I'm in, it will kill the goose. So I'm never going to tell you the MLM I'm in. That's why it works so well because it follows rule number one, my rule number one, which is they come to me. Okay? Oh, my gosh. When you do that and when you teach your downline to do that, huge problems get resolved. Stereotypical to the industry kind of problems get resolved because now I'm not tracking and trapping, right? I'm attracting. I'm solving legitimate issues without ever asking for the sale. Now, some sales personnel will probably tell you that I'm being ridiculous. I get it. I know. You're right. I probably could be a little but more aggressive in certain areas with it, but I've learned over experience that I'd rather do it this way and get a little bit fewer recruits, but really high quality ones. Does that make sense? So I want you to start thinking through that. I want you to start thinking ... Because this is one of the biggest secrets to true duplication. If you can teach people how to do what I'm doing right now, which is what I teach my downline to do, it starts to actually duplicate for real because now they're going and solving other people's legitimate issues as well. And you know what? Let's say I get someone who's like, "Ah, Steven. I wish I had a podcast, but I just can't get myself to do it." You know how much ... Everyone talks about MLM, how it's business opportunity wrapped on a personal development course, right? MLM is a lot of personal development. Well, that's not just MLM. That's all business in general. I've had more personal development through the active entrepreneurship and business than any personal development course out there ever. Right? So I get excited when someone say, "Gah, Steven, I don't know if I can create lead gen stuff. Steven, I don't know if I can create X,Y,Z. Ah, I'm nervous about this or whatever." I get pumped about it because I know now what to work on with them. I know where to move with them. I see a person in action. I see a person with desire, okay? That's one of the biggest issues with old MLM models. You're trying to go get people to buy something who had no desire at all in the first place to do it. That was one of the reasons why I stopped doing door-to-door sales. It's not that it wasn't great. I was good at it. But I realized, wait a minute. I'm waking up every single day trying to convince people who were not planning to spend money to spend money. Who are not planning ... Not that it's not possible. I did it. I was good at it. I was a telemarketer too. I was really good at that, but instead I wanted to flip the switch. I wanted to be able to change the game. Where I could put stuff out, and start having them find me. Okay? Again, I know. I could probably be a little more aggressive and pull people and be like, "Hey, this is my thing and I'm going to close you," and I'm still solving problems, but I just ... It's not worth it to me. So I don't it that way, and whatever your MLM is start thinking through how you can do that, and how you can apply it to your thing. How you can apply it. What can you do to start flipping the tables? If you're having a hard time recruiting people, take what I'm going ... Okay. Please raise your hand right now and say, "Steven, I will be coachable for this next sentence." Okay? All right. Here it is. If you're having a hard time recruiting people, you're probably not valuable enough yet. Now, I don't mean as an individual. I don't mean as you as a person. I'm sure you're an amazing individual, and that's not what I'm ... I'm not saying that you're the bane of the existence of the planet. That's not at all what I'm saying. I'm saying that you're not valuable enough yet. Meaning, you have not solved enough problems for another person or you've not created enough of a relationship, or you have not gone out and actually shown genuine interest in the other person, and they can tell that you're looking at them like a number. Okay? That's where the game will fail. Learn how to become valuable. That is worth more than any check that you could write yourself. Learn how to become valuable in the marketplace and it will serve you forever. Anyways, that's all I got for you guys. Okay? Anyway, I ... You buy your customers somehow. Don't expect not to. You won't get anybody. So somehow you buy leads, whether it's your time, your money, or your value, and figure out which one you want to do and then marry it. Get good at it. It's just like anything else. You'll suck at first, and that's fine. Just like anything else, and you'll get on the bike again, and you'll fall and you'll scrape your knee, and you'll get bloodied up a little bit as you do it, and that's fine. It's part of the journey, and it's part of the purification that comes with entrepreneurship, which is amazing. It is so fun. It's my favorite part of the whole thing. One of them anyway, but anyway, that's pretty much it. That's all I got for you. Figure out how you're actually going to buy, quote-unquote, buy your customers. Money, time, or value, and get to it. You will see how funny ... You'll know when you hit it because you'll have struck a pain point and people are going to come flooding to you. That's exactly when I knew that I had struck it directly on the pain points that people were feeling, and I knew that I could go help them. Anyways, that's it. All right, guys. Have a good one. Talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question that you want answered live on the show? Go to secretmlmhacksradio.com to submit your question, and download your free MLM master's pack.

This conversation lit a thought that had been intermittently sparking for months.  So, instead of introducing Gerra where no introduction could do the sheer unicornian awesomeness, I figured I'd share the thought.  Please stick with me now...and listen to the podcast after. I don't want it for just me, I want it for everyone. (It = The ultimate goal or achievement of a specific cooperative human endeavor) Say that phrase out loud.  Let it clank around in your consciousness for a moment. I don't want it for just me, I want it for everyone. Okay? Now place yourself in a religious/spiritual/ethics mindframe. For our purposes, I'll say that "It" regarding all three of those related mind frames is, "Pure, unaltered, and complete knowledge of that which is knowable, or ultimate Truth." Anyone can get behind that to some extent, I imagine. Do you have yourself in that mindframe? Now, I don't want it just for me, I want it for everyone. Is this statement true? Great, hold that answer in your brain. Now I'm going to present to you two different mind frames. Next, think about economics as you understand them.  (Few of us have advanced economics degrees but all of us have to contend with systems of economics.  Money, credit cards, debt, taxation, etc.  Right? For our purposes, I'll say that "It" regarding how economics pertains to any person is, "The ability to easily live the best life possible." Again, I feel like anyone can get behind this definition to some extent. Do you now have yourself in an economic mind frame? I don't want it just for me, I want it for everyone. Is that statement true? Okay, now hold that too!  One more endeavor. Get yourself in a political mindframe, whatever that means to you. For the final time, I'll attach what I believe to be an uncontroversial and general definition of "It" as it pertains to personal politics, "When government perfectly supplements and supports the natural social and cooperative tendencies of humans.  No more.  No less.  Perfectly." Can you dig that? Great, thanks.  Now, I don't want it just for me, I want it for everyone. Is THAT statement true? ... If you led with "yes" but countered with "no" for either of the additional two, I would only ask that you contemplate why the discrepancy. And I know, a comment might be, "Well of course I want IT for everyone.  But, I want my definition of IT." I would then ask you to contemplate...why your definition of "it?"  Are you certain that your definition of "it" is THE definition of "it?" Because if it's just your definition of "it," then I'd finally ask you to consider if you really do want "it" for everyone. ... Please join us for a conversation spanning all that seemed important at the time.  Still does.  Which is why I'm sharing it with you. -G&G Muzak Factory  

Okay NOW the Miami Dolphins can come out to play! After having their season opener postponed due to Hurricane Irma, The Miami Dolphins fly to the west coast to take on the 0-1 Los Angeles Chargers. And much like Dol-Fans everywhere, Sam and Chris can’t wait. How does the schedule change affect the team, if […] The post Episode 80: Week Two, Season Opener appeared first on Perfectville.

I am delighted to share the latest branded podcast with you. For a long time I have had a fascination with philosophy and philosophers, parenthetically I have long been fascinated by the question “How do we live?” and it is this question which I believe to be at the root of all philosophical ideals. What does that have to do with Branding? Well, in my opinion, a lot. For the half century, brands have been an extension of what we do or don’t believe, the products we buy in some sense could be construed by passers by to hold a deeper understanding of which ideologies a person may or may not subscribe to. With that said, this weeks guest is Hayley Ard - head of consumer lifestyle at Stylus Innovation Research and Advisory. In this episode you will learn about how the emerging trends in tech and culture are shaping the perceptions of todays consumer buying decisions and brand affinities. Although, the most heart warming and intellectually intriguing aspect of the episode is when Hayley and I discuss philosophy and its role in brand and todays culture. Enjoy. Oh, and I almost forgot. In the intro to this weeks episode is taken from a post by Jason Silva. Okay… Now enjoy. Selected Links for Going Deeper Than The Dialogue Stylus Innovation Advisory Stylus Youtube Channel Stylus Curve Stylus Blog Jordan B Peterson, The psychological significance of the biblical stories. Zygmunt Bauman School Of Life Oliver Sacks Chat Bots Jason Silva

Jacqui Ford, Jacquelyn Ford Law, P.C.: Welcome to Your Best Defense podcast. My name is Jacqui Ford. And we are talking this week about sex offender registration. It’s part of the important things you have to consider when you're charged with sex offenses in Oklahoma. Is whether or not you're going to have to register. How long you have to register. And what are some of the constraints within that. registration I'm joined here today with my friend, mentor and law partner Mr. Jack Dempsey Pointer. Jack literally wrote the book on sex offender registration in Oklahoma. He is a go to expert in the field. Lawyers, prosecutors, judges alike rely on his expertise in understanding the sex offender registration act and how it is applied to offenders within the state. So, thanks for joining us Jack. Jack Dempsey Pointer, Jacquelyn Ford Law, P.C.: Miss Ford, thank you very much for your solicitous remarks concerning me. I appreciate that very much. But I’m still going to be a little bit hesitant to talk about some of this. JF: Okay. JDP: Simply, because it’s so fact intensive – literally fact intensive. I had an individual call me about sex offender registration. The man was a Kansas resident. This is out in the panhandle He was a Kansas resident who was convicted of a sex crime in Oklahoma. He then moved, he didn’t move, he just went back to Kansas on probation. And he had to register in Kansas. There are some provisions, I don’t know all the particulars because the attorney’s not coming in until next week. But apparently there are some provisions in the Kansas registration scheme would allow him to get off of sex offender registration. That’s an unusual situation. You’re convicted in one state requiring registration – a crime that requires registration. And you’re serving your registration period in another state that has different provisions. It almost sounds like a law school quiz. But, it basically is. But that remains to be seen. One of the important things, and the reason I’m kind of hesitant to talk about in any specifics, is simply because the law is written so, and has been amended so many times. I can give you just a perfect example. Before April 26, 2004, and individual had to register 10 years from the date of the conviction. After April 26, he had to register 10 years from the date of completion of the sentence. Now, that’s kind of important because the completion of the sentence, for instance, if a guy got 20 years suspended sentence, he doesn’t complete the sentence until 20 years after his JF: Conviction date. JDP: Yeah, after his conviction has expired. And, so, the guy would have to register 10 years after that. That’s a total period of 30 years, as compared to 10 years. JF: And the laws just continue to get worse, it seems like. Each year, more and more crimes are registerable offenses. The Department of Corrections has their own administrative policies. And the legislation really isn’t, at this time, geared towards limiting the amount of registration. Or giving any relief to the offenders. It’s more geared up towards making people register longer, and limiting rights and options of offenders for longer periods of time. And with it being ever-changing, that’s why it’s so important that we find criminal defense lawyers that are qualified in defending sexual offense crimes, and can and understand and explain this to folks. Because it’s complicated. JDP: A qualified attorney in sex offender defense, or sex offender cases, is a critical decision. You’re not going to open up the phone book, or get on the internet, or anything like that, and find somebody who says, “Hey, I’m a sexual defense attorney.” We can’t say specialization in Oklahoma, but a lot of us are. But finding somebody qualified to represent you in a sex charge is important because if there’s a conviction, then sex offender registration comes to the forefront immediately. And not only does if affect where you live. It also affects how you can go to school, church, the things of that nature. JF: It affects the romantic relationships that you’re allowed to be in. It affects the internet use, and computer use. JDP: And who can live in your house. Okay? In another words, if one of the victims of your act of, lewd molestation or something like that, if one of your children is the victim, you can’t live in the house. If you can’t move the kid out, you can’t live in the house. However, grandchildren, step-children, so-on and so-forth, it they were not victims of the crime – that’s okay. Because, in this day and time of blended marriages and divorce and all that kind of good stuff, you get a lot of questions about that. But back to this qualified attorney to represent you in sex offense charges. That individual will, if they don’t know the specifics of sex offender registration, and quite frankly, if they do I’d shocked. Because it’s an entire statute, of 10 or 12 statutes, that are constantly being amended, and also amended by court cases. They at least know to pick up the phone and call somebody like me who knows something about this stuff to answer these questions. Because the judge is supposed to, at the time of sentencing, designate this individual that was convicted, whether it be a jury or plea or whatever, a level, an offense level for registering. And that’s very important. Because in the state of Oklahoma there are three levels. Number one, two, and three. The Oklahoma Department of Corrections has set forth those levels in their regulations. And very few people know how to get to those sites, too. But, you know, the first level is like 20 years. You also, in the state of Oklahoma, can commit a first offense, and actually be designated as a habitual or aggravated sex offender. Which means that you got to register for life. Registration for life means just that. Life. No relief whatsoever. We’ll talk about relief in a little while. But when you’re talking about committing the following acts as a first offense, to become habitual sex offender you got to have a second conviction of a sex crime from any particular date. Or, you enter the state of Oklahoma after 1997 and been convicted of additional sex crimes. They declare you a habitual sex offender, and you register for life. An aggravated sex offender, and this is the one people worry most about. If you commit the crime, the first crime, just the first time (child sex abuse, incest, forcible sodomy, rape one or two, lewd acts with a child, and then rape by instrumentation, or the person was a victim in custody of a school or state institution, etc.) you’re declared an aggravated sex offender and you must register for life. Period. Law enforcement shall notify the family of the offender, the victim of the offender, neighbors, churches, parks, schools, convenience stores, businesses, and other places kids may hang out, nursing, residential, assisted living, and adult day care centers that there’s a habitual or aggravated sex offender living in the neighborhood. Or living in a town. There’s no limit on what they can do. JF: There’s really no hiding from this. JDP: None. JF: So, let’s talk a little bit about how you find yourself getting on the sex offender registration. If you don’t want to be a registered sex offender, it’s real easy to say, “Don’t commit a sex crime.” Right? JDP: Yes. JF: But how is it we find ourselves on the sex offender registration, and what does registration really mean? What does it mean to have to register as a sex offender? JDP: Well, to register as a sex offender, it kind of depends on where you live. In metropolitan areas Oklahoma City, Tulsa, probably Lawton, and maybe of the larger towns, they have sex offender registration units, of those police departments. I think maybe even Canadian County, El Reno has one. You have to go over there, and within three days of moving into the county, or within three days of being convicted, and actually sit down, go make an appointment, find out where it’s at, go sit down, and fill out the information – where you live, social security number, so-on and so-forth, and all that good stuff – and register. The registration requirements depend on what the crime was, how long you’re on registration for, and things of that nature. I mean, there is a Department of Corrections sex offender registration which writes the rules and regulations. But at a local level, you actually sit down to do that. JF: And how many times do you have to that? Do you just do it one time? JDP: You do that one time. Unless, if you move to, say Oklahoma City to Guthrie, you got to go register with the local police department. And the police department’s probably going to send you over to the sheriff’s department. Okay? Fill out the same paper work. So-on and so-forth. Do you have a DOC number? Even though you have not been in prison, you still have a DOC number in the sex offender registration unit. They’ll pull you up, and they say, “Okay. You got to register like this.” The worst kind of sex offender registration is the habitual and the aggravated. You got to, like, every 90 days go in and say, “I live here. I still live there.” You verify and so-on and so-forth like that, for the rest of your life. JF: Are you subject to interrogation or questioning from law enforcement while you’re registering? JDP: It really depends on who you’re involved with. The Oklahoma Court of Criminal Appeals held years, and years and years ago, that when the Department of Corrections had a sex offender unit, and a sex offender treatment plan, that you could not refuse to say, “Hey, I did it.’ Some of the people that went were in prison. They said they we’re wrongfully accused, along with wrongfully convicted. And they were back in there for the sex offender, and they refused to say, “I did it.” Well, at that point in time they were kicked out of the program. Well, one person didn’t like that so he took it to the Oklahoma Court of Crims. And the Oklahoma Court of Criminal appeals said, “Oh, no. You don’t have to admit to it. All you do, is you just go in and do the program and so-on and so-forth.” JF: Acknowledge that you we’re convicted of it without having to admit guilt. JDP: That program no longer exists – state funding. Usually, it’s not a situation of why their trying to interrogate you, or anything like that. When there is a sex offense committed, I think one example here in Oklahoma City was somebody was driving down a street in a pick up truck, and he looked like this, and so-on and so-forth. Making lewd remarks to kids, and trying to get them in the truck. Well, the Oklahoma City police has a handy-dandy list they can pull up. What kind of car the person drives. Where they live. Where the proximity to the area where this took place. And they can go out and talk to these people. So, I have not decided whether sex offender registration is an effort to keep people from re-offending, or it’s just a huge monstrous pot for the cops to be able to go and check out people who are recidivist, and predators, and are always going to be available to the list. I personally am of the opinion that sex offender registration, has never, never stopped an individual from committing sex act after they have been convicted. It is a way, and they use it, and they use it very, very heavily. They rely on it very heavily to go out and talk to people about – you’re kind of automatically a suspect if you want to do it like that. JF: Well, it keeps the neighbors on alert, too. So, the government then gets to pry into your personal and private life. Not only by interviewing those around, but understanding is also during your registration process they get to ask you all kinds of questions. “Who lives in your home? Who are you dating? Does that person have children? How does that interaction work? And so, part of the registration is having to be able to answer those questions that the average Joe is not going to have answer those questions to law enforcement. So, we kind of compel people to give up their Fifth Amendment right to remain silent. And we’ve compelled them also to kind of waive some of their Fourth Amendment rights to be free from warrantless searches and seizures. JDP: If you’ve committed a murder, and you’ve served your time, and you come out, and you’re on parole, they’re not going to ask you all those questions. They want to know where you live. If you’ve got a phone. Where you work. The car you kind of drive. But not all those other questions. Murder, you know? Somebody committed a murder. Sex offender registration they dig in as far as they can. And it’s not an interrogation, but it comes across like one, because if you don’t answer these questions we’re not going to supervise you. I want to talk about people, and where people live. JF: Okay. JDP: There are two different zones of prohibitions for sex offenders. One is 2000 feet. And that’s from property line to property line of any school, church, day care, playground, any state institution that deals with children or anything like that. You can’t live in that area. There’s a second one called a safety zone of 300 feet from a school that sex offenders cannot loiter. You can’t go out there and park your car in the parking lot at a grade school and smoke cigarettes and watch the kids. Bang. That’s 300 feet. They don’t need any probable cause. They come in and say, “Hey, are you a registered sex offender?” “Yes, I am” You’re within 300 feet, there not going to tell you just, “Move,” they’re going to arrest you. The 2000 feet exclusion. They’ve had some problems with that. You start taking 2000 feet, and I think in Cleveland County, in Norman, I don’t think there’s any place in Noman where you can live. JF: I think they’ve almost limited that in the Oklahoma City metropolitan area, too. And when you know this, you start paying attention. You look around and there’s a swing-set on the side of the road. That’s not in a neighborhood. It’s attached to a church, or a day care. It’s just a swing-set in a kept area with the grass mowed. We’re calling that a park. And those swing-sets and playgrounds, are specifically designed to keep sex offenders out. I know one of my old neighborhoods in Edmond had three separate playground areas for one, little neighborhood. And that was why. Because the big neighborhood couldn’t protect everybody with their one playground. So they put one at each entrance, and one in the middle. JDP: Very few people realize this, that when a subdivision, nowadays, is created, I think it’s mandatory that they build in a park - for the subdivision. Or some type of facility where there is a swimming pool, or something like that, where people can go and kind of enjoy themselves, and everything like that. I had a case one time where an individual was charged with being within 2000 feet of park. I drove out there, and there wasn’t any swing-set. There wasn’t anything. There wasn’t anything. It was vacant land. It had never been funded. It had never been built. But it doesn’t make any difference. It was designated as a park, and actually given to the city of, I can’t even remember what town it was, Bank. It was owned by the city. And, even though it wasn’t a functioning park, the guy couldn’t live within 2000 feet of it. The one exception, and this is a huge exception, if you own property, a house, before you were convicted of a sex offense, and it was within 2000 feet of a, one of these prohibited places, you can still go back there and live. They cannot kick you out. It would be a punitive act. There is an Attorney General’s opinion from the state of Oklahoma specifically on that issue. They can’t make you move. Now, rental? Yeah, you’re done. You can’t go back and rent. And it says if you intentionally establish a residence within the 2000 foot, you can be arrested. Whether you’re habitual, or whether you’re a first-time registration, or 15 years, or 10 years, or whatever the hell it is. JF: So, when we talk about these people getting arrested. They’re getting arrested and charged with a new felony of failure of failure to comply with the Oklahoma Sex Offender Registration Act. Right? JDP: Yes. That’s absolutely correct. JF: And that new felony can be used, not only to violate the probation that you may be placed on, but also to give you new time that you’d be facing incarceration on new charges. JDP: And that’s absolutely true. And, in other words, it’s just not, like I gave the example of the guy that was sitting in the parking lot of the school. He probably on some type of probation. And, in other words, he spent some time in prison, or he got probation after he’s still serving out his suspended sentence. There are serious, serious consequences about them doing that. Now, whether they’re all told this – they’re supposed to be told this, and they sign a certificate when they leave prison. By the way, when you’re in prison your sex offender registration period does not run. It only begins to run when you leave prison. Now, these are, the applicability of these provisions are specific statutory provisions of which a person must be convicted to be a sex offender registration - that’s been held by courts. Abuse, neglect, and exploitation of a child under 18, if sexual offense, abuse is involved. Attempt to commit a felony, if sexual offense is involved. Kidnapping, if sexual abuse or exploitation is involved. Caretaker abuse, if sexual assault. Child endangerment, if sexual abuse is involved. Trafficking in children, incest, sodomy, forcible sodomy, child stealing, if sexual abuse is involved. That’s the example that’s that woman that went over, stole her kid, and they were in a domestic dispute. She went over to seize and kept him over there, no sexual abuse involved. Just straight kidnapping, child stealing. Indecent exposure. Computer drawings, CDs, you know, all that kind of good stuff, for child porn. Obscene materials, where minors are procured. Obscene materials regarding, or appearance involved, or children involved. Possession of child pornography. Publishing, distribution of child pornography. Aggravated possession of child pornography. Import, distribute, child pornography. Facilitate sex with a minor. Trafficking obscene materials. Procuring a child under 18 for prostitution. Procure and restrain a child for prostitution. Rape by instrumentation. Rape 1 and 2. And lewd molestation. That involves about 20 or 30 separate crimes in that one statute. And you’ve really got to use it very, very, carefully. Those are all the crimes that, right now, are, you have to register. Now, one other thing, is there’s several crimes that are not on there. ‘Peeping Tom’s’ haven’t seen that. There’s are some exceptions, but they pretty well get them. But, like I said, these are the ones. And most of them are 85% crimes, too. These guys serve 85% of their time. So, that’s how you get on the sex offender registration list. JF: Is there any way to get off, once you’re on? JDP: Yes. There is, and we call that, I think. If you are a Level 1, which means you’re registered for 10 or 15 years, you have not been arrested, arrested only for a felony or a misdemeanor. Now, it remains to be seen, a traffic stop is not an arrest. You’re being detained. So, you got to be straight – no arrests. You were not convicted of felony or a misdemeanor in 10 year, since a release from confinement. You petition where you reside to remove the risk number, and no longer register. The district attorney, of course, has the right to object to that. And, the district judge must, must, agree to that. And then they can take you off. There is one other thing, too. And this we call the ‘Romeo and Juliet’ registration. JF: ‘Romeo and Juliet’ is the scenario, wherein the teenagers who love each other engage in a consensual act. And they fail to recognize that they are not lawfully of consenting to one another. So, it’s a strict liability crime. We’ll talk about some of that in some of the other podcasts. But ‘Romeo and Juliet’ is the boyfriend/girlfriend, no harm, no force, no violent act. Just two kids who didn’t know they couldn’t do what they did. Right? JDP: That’s correct. And, by the way, I just recently heard of some people who were being prosecuted for a sex crime starting at the age of 10. So, you need to be careful. This ‘you show me and I’ll show you’ and this ‘doctor stuff’ for kids is gone. JF: Because sex offender registration we don’t have to spend a lot of time talking about it . But the registration applies to juveniles as well. JDP: It does. JF: If you’re in juvenile court, and you’re charge with a sex crime, especially if it’s one those enumerated as an aggravated sex crime, you may very well be facing lifetime registration before you even hit the age of an adult. JDP: That’s absolutely true. ‘Romeo and Juliet’ – the removal of the requirement to even register as a sex offender. If you’re convicted of 21 OS 1111.1, that’s second-degree rape. And, 21 OS 1114, that’s first-degree rape, or rape by instrumentation. You have no prior violation of the above two sections. You’re required to register based solely on violation of those two section. And your age requirement. Listen to this, the defendant is not more than four years older than the victim. And the victim was at least 14 years of age, or older. But, the victim, not more than 17-years old at the time of the violation. I know that seems a little, if you stop and think about it, the numbers don’t add up. Well, yeah, they do. If the kid’s 17, we’re into an adult situation. If the defendant meets the above requirement, then they can be considered for removal. You must petition the court where the conviction occurred for removal. And the requirement must allege that removal does not conflict with the Adam Walsh Sex Offender Registration Notification Act. And that, is offenses involving consensual sexual conduct, if an adult, or was at least 13-years old. And the offender was not older than four years older than the victim. And then there’s a bunch of other stuff. And you may not have to even register then. JF: But, of course, that’s not automatic. You’re going to have to hire a lawyer, petition the court, have a hearing, and the court’s going to make that determination for us. JDP: This is not what we call pro se. Where you go in and say, “You know, the girl was 15. My son was 18. That works.” The court’s going to, “Who’s you lawyer?” That’s exactly what it comes down to. This is not something that you get training wheels to learn how to get out of automatic sex offender registration. JF: So, when we’re looking for lawyers, not only in our original charge, that might give rise to sex offender registration, but as we’re already registered. And we need relief. We have find someone who has experience dealing with the Sex Offender Registration Act. Because, quite frankly Jack, let’s be real serious, most lawyers don’t like touching these cases. JDP: No, they hate them. JF: And most lawyers will say whatever they can to get that person off the phone. And you can’t necessarily rely on the advice that’s given to you if you’re talking to someone who has some pretty strong experience, and has worked in this field for quite some time. JDP: That’s correct. That’s correct. You cannot, under any situation, when you’re involved with an allegation of committing a sex offense. That’s almost as bad, as I just pointed out here, it’s worse than murder. I mean, the consequences go on forever. JF: Absolutely. JDP: And, you know, think about this, if you commit murder, you’ve served your time, and you were on parole, and you committed another crime. You’re going to go back to prison. They’re not going to charge you with another crime. You go back to prison. Sex offender? You get caught within 300 feet of a school. You’re just sitting there loitering. You’re going to get charged with loitering within 300 feet, and you’re going to be charged. And if you’re on probation, these charges are probably going to be in addition to whatever probation is going to be revoked. JF: This is a ‘stack on’ kind of statute. We can stack on, and pile on the charges. JDP: And the reason that sex offenders are treated so harshly is they don’t have much of a constituency among the electorate. JF: Well, in our Sex Offender Registration Act, one of my big criticisms of it, is it doesn’t really differentiate on the registry the difference between a home invasion serial rapist committing violent acts, offensive to anybody who you ask, versus the ‘Romeo and Juliet’ situation. It’s not like if I want to Google up the sex offenders in my neighborhood, the ‘red’ ones are really, really, bad, and the ‘purple’ ones are. You know? This was just a boyfriend/girlfriend situation that got out of control. There’s no difference when the public is looking at these folks. One is just as bad the other. JDP: Yeah, as a criminal defense attorney, Jacqui, you’re aware that sexual battery is a crime? JF: Yes, sir. JDP: And you aware that it’s a registerable crime? JF: That’s correct. All sex offenses appear to be pretty registerable. JDP: And, I’m going to ask you if you’re been in a bar someplace, and you’ve had a little too much to drink, and somebody walks by, and you pinch their butt. And they don’t seem to, male or female, and they don’t seem to like that, and report that to the police. Is that a crime? JF: That is a crime. JDP: And is it registerable? JF: Yes, it is. JDP: So, we’re not talking about something where you now have free reign to be as wild and crazy as you want to be in some kind of a bar, or something like that. You really, really need to kind of watch yourself. And this, we’re talking about this, a legislator was charged in Oklahoma City, county charges I should say, about 10 years ago. I never heard what happened to that case. Which means if you never heard what happened, it resolved in a very satisfactory manner to the defendant. Very few people know that ice cream truck or vending things. You know? You see the guy walking down the street. If he’s a sex offender he’s got to register. If he engages in ice cream vending without a registration he could be arrested without a warrant. Same for sole proprietors. If you are harboring or aiding a sex offender. If a person believes a sex offender is in violation of sexual registration requirements, and withholds information about their whereabouts, they’re in violation of a misdemeanor. JF: So, if you know someone should be registering, and they’re not, you too have committed a crime if you don’t report them? JDP: That’s absolutely right. JF: If you know someone is, in fact, registered. But their living arrangements are not purported to be true, and you’re facilitating that. You now, have also committed a crime. JDP: See, it says, sex offender is in violation of sex registration requirements. All of them. Living too close to a school, a park, a day care, a victim of sex abuse is in the home. I mean, there’s so many things that a person becomes responsible with. That’s why people don’t want to hang out with sex offenders. They carry so much baggage. Sex offenders are, or were, subject to Sex Registration Act, and child custody and guardianship. There’s a rebuttable presumption, a rebuttable presumption. Miss Ford, can you tell me what that is, please? JF: That means that you are presumed to have violated. And you, the accused, have the duty and burden to prove that you did not violate. JDP: A rebuttable presumption is created that it is not in the best interest of a child to have custody or guardianship granted to a person who has, or is, subject to sex offender registration. So, if you are in a divorce proceeding, and you’re registered sex offender, or a prior registered sex offender, the court’s not going to give you that kid. They’ll allow visitation. JF: Even if that is you’re kid from the ‘Romeo and Juliet’ set of circumstances, if you didn’t go to the trouble of getting off the registration. And, even if you did. That court may deem that you are not suited to raise you own children. JDP: That’s true. JF: That’s a devastating impact that most people don’t think about. JDP: Now, let me tell you some of the things that are not registerable sex offenses: use of profane language in public, or breach of the peace. So, you can get up and curse at the barmaid. Just don’t pinch her butt. Running a whorehouse, keeping a whorehouse, providing property for a whorehouse. Pimping. Being a prostitute. Every possible sex act that you can think of, as long as it’s paid for. Opening and running a strip bar. Outraging public decency. JF: Now, this is the one that everybody says, “I know a guy who has to register on the sex offender registry, and he was doing was peeing in a park.” That guy’s full of crap. He’s not getting on the registration list because he urinated in a park? Am I right? JDP: Under 21 OS 22, it used to be a registerable offense. Now, it’s only registerable if you’re urinating in public, and getting a little excited about it. JF: For the purpose of sexual gratification. JDP: And the only person that could possibly be sexually gratified is yourself. So, be careful. You can’t curse in front of women and kids – not registerable. ‘Peeping Tom’, there it is. It’s a misdemeanor. ‘Peeping Tom’ with a cell phone, and/or publishing such images. I think it says up-skirt photos? At my age you cant’ get down and up that easy. So you’re going to have to read about it. Obscene phone calls – not registerable. A projection that’s showing obscenity. Showing dirty movies in a drive-in theater. Pandering and procuring prostitution. Restraining, pandering, seduction of an unmarried female of previous chaste character by promise of marriage. Abduction of a person under 15-years old for the purpose of marriage, or concubinage. And dealing with seduction, marriage, and abandonment, and indecent exposure. That’s an entirely different section that we really don’t have time to get into. ‘Peeping Tom’ again is not registerable. Unless you do it over, and over, and over, and over. Those are not registerable offenses. They are few and far between. JF: Thank you so much Jack for imparting your knowledge and wisdom to us today. Is there anything about Sex Offender Registration Act that you think we need to know that I wasn’t smart enough to think of to ask? JDP: One of the things of the Sex Offender Registration Act that I think is unconstitutional is if you receive a deferred sentence in Oklahoma JF: And a deferred sentence, for people who may not have listened to some of the other podcasts, is a special kind of probation, in which you enter a plea of guilty or no-contest, but the court does not find you guilty and convict you at that time. He places you on a deferred. Meaning he’s going to set off sentencing for a time. It is not a conviction under any circumstances, except a few. And this is one where it will be treated just like a conviction. Even though you’re not convicted. JDP: Yeah, it’s basically a withholding of the adjudication of guilt. But, the Department of Corrections – you got to register. Period. Okay? Now, if you get a deferred sentence in Kansas, and you come to Oklahoma, you don’t have to register. That’s not fair. That’s what you call unequal protection of the law, which is a violation of the 13th and 14th Amendments. That’s right. We had a decision two years ago, now, I think, called Starkey vs. Oklahoma County, or something like that. And it was a groundbreaking case that said you can’t apply all these Acts, and all these ‘you can’t live here, and you can’t do this, and so-on and so-forth,’ You can’t apply those things retroactively. Starkey was a gentleman that had been convicted before all these things were passed. One of the big things is, and you have to look, and look, and look – aggravated and habitual sex offenders they had a great big go-over ‘S.O.” on their driver’s license. JF: That’s right. We haven’t talked about that. But, much like if you’re on a modified driver’s license for a DUI, and you have to have a Breathalyzer. The new way of identifying sex offenders is they put it in great big letters on your ID. Which you have to present for any reason – buy beer, buy cigarettes, get through TSA. There’s no hiding. JDP: Then all of a sudden everybody’s ears are perked up, “Hey, look at that perv. He’s a sex offender.” JF: And again, the sex offender stamp, doesn’t say, “Had sex with his girlfriend when he was 17 and she was 15.” Right? JDP: That’s correct. Just broadly says bang, you’re a habitual sex offender. Very few people know that that does exist. A normal, or usual, a non-aggravated, non-habitual sex offender, does not get his driver’s license with a sex offender thing on it. It is, what it is. JF: So, there’s room, oftentimes, from the perspective of helping our client. Just because we’re accused of doing it, even if we’re guilty of the violation or guilty of the original act. There’s room for negotiating around the sex offender registration. But, that has to happen at the onset of initial criminal act, almost. JDP: That goes back to: you cannot go down through the phone book and say, “Oh, this guy advertises he does criminal law.” JF: “Or, this guy helped my Aunt Susie with her DUI onetime. I’ll go see him.” JDP: This thing has become such a, the Oklahoma County District Attorneys office has a unit. JF: The Special Victims Unit. JDP: And that’s all they do is prosecute sex offenses. Now, if they are, there’s like four people, I think running that thing. And if they have unit that is dedicated to sex offenses. They don’t have any other unit. I mean, all the rest of the other DA’s can handle it, and everything like that. Why would you go out and hire somebody who helped Aunt Janie get out DUI 20 years ago? When you’re going up against people who have multitudes of years of experience in trying cases, and putting them on, and taking them down here to the nature house, and letting them give good interview, and so-on and so-forth. And use dolls. All of those things are subject of all kinds of problems. And don’t get me wrong. There are some people that practice law, that try cases all the time, that don’t handle sex offenses, that are damn good lawyers. But, by God, you get a sex offense, you better find somebody that knows what the hell they’re doing. And all you have to do is ask one question. “Sir, or ma’am, what is the child accommodation syndrome?” JF: It’s important, at that point, to check your lawyer. Interview them. This is your case. It’s not their interview. They’re not here to pick and choose which case they’re going to have. They have that right. But, you, as the offender, or the accused, have a very, very, very special position where you get to put the lawyer in the hot seat. And we suggest that you do it. Because there’s only a handful of law firms in the metropolitan area that I would think are qualified, and experienced enough, that I would trust them to handle a case for my friends or family. JDP: It’s a situation, and a lot of people go, “I’ve never dealt with a lawyer before.” And they go in. And they think because they’re talking to them, they have to hire them. Not so. Conduct an interview. Ask them if they know what a child accommodation syndrome is. If they don’t, and you don’t have a clear understanding of what it is, excuse yourself and say, “I’m sorry. I need to go to somebody else.” JF: This is not a case in which you want to discount shop. You’re not looking for the cheapest lawyer in town. JDP: And, by the way, finding a criminal defense attorney, that does not judge you, does not question you, does demean you, does not embarrass you, but, yet, is competent to handle these cases ain’t cheap. JF: That’s right. JDP: Because 99% of the lawyers, they don’t want to have a reputation of being next to those people, or next to them. Because they don’t want to answer a question at a party, “Why do you represent these sex offenders?” JF: I get asked that question all the time. And we’ll talk about it in another podcast. Thank you so much Jack Dempsey Pointer for joining us today. I could not be more grateful for you for sharing with us. JDP: You’re quite welcome. And I hope it goes well. JF: You’ve been listening to Your Best Defense podcast. Join us next week.