Podcasts about go google

Google has released new Gemini AI models and provides free access to many. We take a look and see what's new and how it rates. We've got some other AI news to cover, including Netflix upscaling A Different World with some not-so-great results. How do you feel about QR code menus at restaurants? We found a study looking at their effect. There's plenty of other tech to get caught up on, as well as some tips and picks to help you tech better. Watch on YouTube! - Visit Notpicks.com INTRO (00:00) The Pebble Watch is back (05:25) Dave's iPad keyboard case saga (08:30) MAIN TOPIC: Google Gemini AI Updates (13:15) https://gemini.google.com/app Google rolling out latest Gemini 2.0 models, free Deep Research to Android, iOS People are using Google's new AI model to remove watermarks from images DAVE'S PRO-TIP OF THE WEEK:  Scam Alert! - Sherwood Archer (25:40) JUST THE HEADLINES: (34:50) Saturn solidifies its title as moon king with the discovery of 128 new moons Everything you say to your Echo will be sent to Amazon starting on March 28 Intel appoints Lip-Bu Tan as CEO Saudi Investment Fund pays $3.5bn to capture Pokémon Go Google seals $32 billion deal for cyber start-up Wiz SpaceX Dragon capsule sticks splashdown landing as NASA astronauts return home after months stuck in space Man survives with titanium heart for 100 days – a world first TAKES: The surprising impact of QR code menus on diminishing customer loyalty (37:20) Netflix used AI to upscale ‘A Different World' and it's a melted nightmare (46:05) Whistleblower book Meta blocked from promotion is now an Amazon best seller - Streisand effect (48:40) BONUS ODD TAKE: Flight Radar 24 (52:15) PICKS OF THE WEEK: Dave: ULANZI Camera Cooling Fan Black New, Spring Telescopic Mounting Adjustable Mini Intelligent Cooling Fan Real-time Monitoring with Type-C Charging Port, Compatible with Sony Canon FUJIFILM Nikon (55:40) Nate: Photoshop for iOS (58:40) RAMAZON PURCHASE - Giveaway! (01:03:40)

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Matt Murray, CEO and Jake Hughes, Director of Marketing at Widewail where we discuss the raw truth about what customers think of dealerships and why customers are the empty chair in the board room. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Widewail – Power your reputation engine with Widewail. Go Google-first. Our approach is proactive: mostly automated, sometimes manual. The perfect blend of high tech, high touch. Do more than generate and respond to reviews; use Voice of the Customer AI to gain insight into what's making your customers happy and what's not. Put your best foot forward with great reviews - because customers buy from those they know, like, and trust. 2,000,000 reviews managed and counting. Ready to see the difference? Visit Widewail.com to book your live demo today! Check out Widewail's 2025 Auto Brand Scorecard here: https://www.widewail.com/brandscorecard 2. Tax Max - The Tax Max “File and Drive” Sales Event is a simple tax season program that will help your dealership boost down payments and get more customers approved. Tax Max files the customer's tax return, the dealer gets the down payment and the customer gets the car. Use coupon code: CARGUY and receive 25% off the Tax Max VIP package. Learn more @ https://www.taxmax.com/TaxMax/car-dealer-overview.aspx 3. DLRdmv - With DLR50, your dealership now has 24/7 portal access to calculations, pre filled forms, checklists, inquiries, plus white glove processing and specialist support. You can even acquire duplicate titles in all 50 states directly through the DLR50 platform! Learn more @ https://www.dlr50.com/ 4. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, white-glove automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

With Google guilty of illegally monopolizing search and ads, here's what you can do to loosen its hold on your online experience.

In this episode Helene talks to Paul Brand, Director of Risk Solutions and part of the IAF England and Wales Leadership Team, Board member and conference team member. They talk about  The IAF England and Wales facilitators and friends Facilitate 2024 Conference (April 26th & 27th 2024) and what it is all about. Who is on the organising team and what Paul's role has been What is different from last year's conference What kinds of sessions we can expect What he is looking forward to A bit about the participants some of whom are coming from outsde the UK How the IAF England and Wales conferences have grown over the years and what makes them successful "it is a bit like a buffet and having taste of this and a taste of that." "what really makes me happy about the whole thing, and inspired by it, is watching people enter into it and throw themselves into it. Watching them having conversations with people they've never met and would never meet and, and go away taking whatever it is they've taken from the conference".  A full transcript is below. Links Today's guest was Dr Paul Brand https://www.linkedin.com/in/drpaulbrand/ paul.brand@risksol.co.uk  https://risksol.co.uk/  Today's subject The Facilitate 2024 Conference https://www.eventbrite.co.uk/e/facilitate2024-growingtogether-tickets-733547288687?aff=oddtdtcreator  To find out more about the IAF and the England and Wales Chapter https://www.iaf-world.org/site/chapters/england-wales  The Facilitation Stories Team Helene Jewell: https://www.linkedin.com/in/helenejewell/  Nikki Wilson:  https://www.linkedin.com/in/nicolawilson2/  Transcript Hello and welcome to facilitation stories brought to you by the England and Wales chapter of the International association of Facilitators, also known as IAF. My name is Helene Jewell and today I'm talking to Paul Brand,a management consultant whose work focuses on public policy. He often works on long term engagements across entire sectors for multi organisation communities, and uses facilitation extensively in his work. He's also an IAF England Wales board member, certified professional facilitator and a member of the conference planning team. Welcome, Paul. Good morning. It is morning. It is morning. Good. It is morning. It is morning. So my first question is just to ask you, really to tell us a little bit more about you as a facilitator and your involvement in the IAF. So I came into facilitation like a lot of people, not quite realizing I was doing it, doing a lot of public policy consulting things, and needing somebody who would lead groups of people through discussions. And then that became a better understanding of what facilitation as a profession was all about. And that grew and grew over the years. I did a long piece of work in the about 2011 2012, working with a very senior IAF board member. We did a lot of events together, and during that time I understood what the IAF was about and realized I needed to actually make my facilitation skills part of my professional development formally. So I did the IAF certified professional facilitator thing in 2012, which was quite a developmental experience in itself, and I keep that up to this day. And then over the last four or five years, I've become more and more involved in the workings of IAF, in England and Wales particularly, and have also had the privilege of attending a couple of the european conferences in Paris and Milan, finding out how our colleagues across the channel do it. So it's been an arc of development. Yeah, an arc of development slowly, slowly coming further and further in. And obviously we're here today to talk about the about conference. So let's start off with the kind of, the basic stuff. So IAF England and Wales conference in April, I guess. What do we need to know? The dates, where it is, what is it all about? So it is Friday and Saturday, the 26th and 27 April. And for quite a few years now, we've done this Friday Saturday mix seems to balance that. Some of the people, depending on their work and professional lives, some of them can, you know, share those two days, rather than it being two days out mid week or two days at a weekend. It is in Birmingham it is at a venue called the Priory rooms, which is quite close to the middle of Birmingham. It's very easy to get to, and it's two full days, the Friday and the Saturday. It is quite broadly based. We had about 70 people last year. As of yesterday, we've got 100 people coming this year, and we're going to have to cap it at 120 for venue reasons, which is a really nice, really nice set of challenges to have. That is. That is. So there are a few more tickets. We are recording this a little bit before the conference, obviously, but there are, at the moment, a few tickets left. It's about 20 whole two day tickets left. We have to stop it at 120 because just moving that many people around the venue, because of the safe of it, becomes a limit on that. You can book single day tickets. So even after full tickets closed, there might be some one day tickets left. There's about ten or 15 people coming on one day or the other, but most people are there for the two days. Fantastic. And so obviously, a lot of work goes into organizing the conference. I know that we worked quite closely together doing the hybrid conference of years ago. Tell us a little bit about the organizing team. Who's on it? What do they do? How have you kind of made things work from behind the scenes? So the conference team is all volunteers. Obviously, everything in this group is. It is so two thirds people who are also on the England and Wales leadership group. So they have wider interest in the if group and some people who just do the conference. The core of it, of course, is the people who put the program together, which is a team of three or four people. And so this year, with this sort of numbers, we're running four parallel tracks during most of those two days. And there are four very, very broad sort of types of session. They're all interactive sessions. There's no big lectures at this conference, but there's a thread which is learning facilitation tools, techniques, skills, that kind of thing. There's a thread which are sessions which are about growing and personal development and reflection. There's a thread which is about work and business, professional development, everything from how to run a business, because quite a lot of people are freelancers in this thing, as opposed to working in house. And what the differences are there, even down to, you know, how do we think about charging for our time, depending on the context? And then we've got a fourth thread this year, which is actually on the whole area of diversity, inclusivity, lived experience, and what do we need to learn as facilitators in this generation about how we handle those issues, even if that's not the topic of the discussion. You might be doing a session on something very engineering or very management based, but how are you managing diversity, inclusion and dealing with people's lived experience in different areas? So there's quite a variety of stuff. There's four parallel tracks. There's no big lectures. There's some opening and closing sessions and any sense of how many. You probably do know this, I expect it's written down somewhere. But how many different sessions are there altogether? 30 ish, because we're running, apart from the opening and closing each day, we're running four tracks all the time from, like, from when we set off on the Friday morning until Saturday afternoon. And there's a closing plenary, so there's about 30 dishes to take from the buffet and you can go to about a quarter of those. If you. If you went to a session in every slot, you could go to about a quarter of that number. But then there'll be other ways of accessing some of that material and talking to other people and stuff. So it is a bit like a buffet and having taste of this and a taste of that. That sounds like there's so much to choose from and that's the important thing, isn't it? You're not sort of channeled in a particular direction. You can choose what you want to suit you. I would say what's quite interesting, because I was at a session this morning talking with some of the session leaders. We've got quite a few people who are not only coming for the conference for the first time, but they're jumping in the deep end and are doing a session and this is their first contact with IAF. So that's quite exciting and quite brave of them. It is. I was going to ask, actually, how many people doing sort of offering sessions have not done it before? Because some people do offer sessions sort of fairly regularly at the IAF conferences. We counted it up last year and we reckoned it split about a third. A third? A third. A third of the people were, you know, connected into IAF. They were probably members, they were involved in something, that kind of thing. There was about a third who we might count as IAF friends. They. This wasn't their first IAF event experience. They. Maybe they come to meetups or they'd been to a previous conference or they knew somebody. And about a third of the people last year, they had just heard of this conference, they just heard of IAF and they came along, and that was their first baptism of fire, if you like. So I don't know if the balance is the same yesterday, but there's certainly, there's that breadth coming that's really nice and really good that there's sort of some, I guess, old hands, if you like, that are sort of really familiar with. Very politely put, helen, very experienced facilitators who are coming back to share their wisdom again and some new faces. My really strong memory last year was a young woman who came from another country. We'll talk about that in a minute. She contacted us very hesitant, said, I'm not from the UK. I studied in the UK. I want to come over and see my university friends. I want to come to the conference. What do you think about me doing a session? Would it be okay? I'm not that experienced as a facilitator, and I'm really new to IAF, so we encouraged her to come over and go for it. She was really quite frightened when she turned up on the day. She was brilliant. It was a lovely session. It was really, really good, because one of the things that happens is everybody coming to this conference in the past, they realize that they've been on the other side of this. So there's a willingness to explore new ground with someone who's been trying to facilitate something and encourage them and go along with their process and their game or whatever it is. So it becomes a very positive place even to try something completely new, even if you're very nervous. And I'm sure that will happen again this year. We'll have someone doing that. And I know I've always felt, when I've gone to the conferences before, really felt that actually, that it's quite, the phrase is a little bit overused, safe space to actually explore and experiment and have a go. And it's a really supportive community, isn't it? So, you know, nobody's going to turn around and go, oh, no, I didn't like that. You know, there may be some reflective comments and all the rest of it, but it's all very, very supportive. So, yeah, if you are jumping in for the first time, and that's an intentional sort of cultural feel of the conference that I think we've tried to maintain certainly since, I mean, the first one I went to was 2019, and that feeling was already there, you know, and when you've got people who are everything from, you know, the kind of work I do in the public sector with being industry clients, but we've got people who are deeply involved in social. Social interaction, you know, social issues of mental health, all those kind of areas, or they're working with people in deprivation. You've got people working in the private sector, and there's an openness to say this is interesting. It's not the kind of work I do, but I really found what you did there really thoughtful, and maybe I can translate that back into my world. That's one of the things I love most about these two days. And I guess that's facilitation in general, isn't it, though? It's such a broad array of different, you know, there's so many different ways to look at it, different takes on it. So it's really nice that there's that appetite to kind of bring that huge range together in one place. Nice. Okay. And are you able to. I know you're doing a session, aren't you? I was just going to say, could you maybe give us one or two, a flavor of one or two of the sessions you think are coming up? Tell us about your session, maybe from the four tracks. I know there are people coming and teaching particular skills. I think we've got someone doing some of the ICA facilitation technique stuff and demonstrating some of that. There are people. There's one. One. Someone's going to do something on the thinking organization, which I'm pretty sure is based on the work of Nancy Klein. Go Google, Nancy Klein thinking organization. We're going to do one myself and one of my fellow resolutions, Helen and Amelia Wakeford, who's also in the IAF group, we have found as a little trio that a lot of what we're doing now could be put under the very, very broad umbrella of systems thinking. It's thinking about how different parts of an organization fit together to do something, getting people out of siloed organizations in local government or central government or charity, whatever. And it's a big focus in the public sector now, particularly from the chief scientific advisors. So we're going to do a session that looks at the breadth of what falls under that umbrella of system thinking, everything from rich pictures right the way through to people who actually put numbers and money and things into them. We'll have a little go and we'll probably go into the area of what if the system is complex, or we'll talk about wicked problems and stuff like that. How far can you go with this, especially? Maybe you've got limited time and energy and money and actually start to deal with the complexity in systems rather than simplifying it out and then ignoring it and then wondering why it doesn't work. Well, it's because you took all the complexity out of it. So that'll be a fun hands on session, and it's something we do a lot of. Brilliant. I think I quite like the look of your session, actually. The program is coming out for the conference very, very soon. It's being formed up now, so very soon it'll be on social media and everybody will be able to see what's going on. Great. Okay. What specifically are you looking forward to? I think you sort of mentioned a couple of minutes ago that, you know, that the whole sort of diversity of different, you know, seeing lots of different people doing different types of facilitation. But what else are you looking forward to from the conference? Probably don't say it being over and you not having to organize it anymore. No, that's not really a big thing. Everybody's tired on the Saturday night. Yes. Content side. I like the fact that over the weekend I can go to something intentionally that I think I know nothing about what they're going to do. It's going to be completely alien. Let's go and see. Let's go and play. Let's go and explore that. And whenever I do that, something completely different to what I do, I always come away with maybe two or three bullets. And I'm thinking, that's really interesting. I can use that in what I do. The second thing, and I'm going to give you three. Good to have threes. Second thing is I love watching other people do it. I know people at the conference, but then you go and watch them do a session, and there's always something to learn about it could be the style they do it, the way they talk about it. It could be the method. It could be this way. I love watching other people facilitate because we don't always get to do that. You know, so often you have to do your stuff and do your way, and watching anybody doing it the way they do it gives you some interesting things to learn. And then the last thing is, because of the nature of the conference that we've talked about, I'm just really enthused over two days to watch people eating and drinking, if you like. I don't mean the food, I mean the content of the process, the energy we put into organizing it. There is a lot of energy in putting the content together. But what really makes me happy about the whole thing, and inspired by it, is watching people enter into it and throw themselves into it. Watching them having conversations with people they've never met and would never meet and, and go away taking whatever it is they've taken from the conference. We will never know all the things, but I've really enjoyed over the three or four I've been involved in, watching the people go in, eat effectively, eat and drink the context of the experience, and then go away full and enthused. And then you watch the communications in the weeks afterwards on social media, on LinkedIn or whatever, you're in contact with them and how the buzz carries on. And, you know, last year we had 70 people. This year we've got 100. We haven't even announced the program yet. That is word of mouth. A lot of it is people who came last year or the year before and have said they're coming and have told somebody else, and now they're coming, too, which I think is brilliant. And that says quite a lot about us as a community. I think about how we kind of interact with each other and how we talk about all this stuff. And I do remember thinking about that, your sort of third thing you're looking forward to last year, certainly feeling that energy, and you're right, that buzz afterwards. And it is a very energizing and, you know, slightly exhausting as well. But there's always two sides of the same thing, but that sort of real energy, feeling very energized. And then, as you say, yeah, just talking about it for ages afterwards and meeting some amazing people, it's a really great space to do that. Okay. And thinking about the people then that are coming. I think this year we've also got quite a few people, or some people at least, who are coming from outside the UK, quite a long way outside the UK as well. We're, of course, immensely privileged in running a conference in English as our home language. And never forget that english people, how privileged you are about to have that in that. That means other people, if they've got English as a second language, can come and join in, which is more challenging. I would be really challenged this week at the conference in Italy because that's going to be in Italian. So we often had people, I remember people coming from Holland last year with Belgium and one of the others. This has been very interesting. There's someone coming from, if Italy, Tanzania, South Africa, Hong Kong. And we might have somebody coming from one of the Middle east chapters. We're not quite sure. These are people who've got to get visas to come to the UK. They can't just jump on a plane and come. Those are the four or five. I know about. There might be others because I haven't seen the full ticketing list. And these are people who want to come and get some of what we've been talking about before and take it home. So I talked to people last year from one or two other countries. One of their objectives of coming was to say, we've heard about the way this conference runs. We'd like to come and experience it and then maybe take a bit of that back and do that where we are. And one country particularly, I don't think it had a conference for some years, and this year in May, they're doing one day as a start, but they're going to do that. Another, they don't know they're doing conferences in their country, and they've taken bits of what we've done and said, oh, yeah, we could do a bit like that as well, mold it to their own culture and their own local needs. So that's a real privilege to have people coming in for those reasons. That's amazing and really good that those people and other people presumably see it, see this conference and see, you know, what's been happening over the last few years when we've been doing conferences as something that is, I don't know, maybe inspirational, maybe, you know, it's something that other people can take something from, as you say, which is really exciting. So it's not just the day or two days. It's got legs. It's, you know, reaching out a lot further. I went whatever year it was, I went to the european IAF conference, all the european chapters in Milan. And so because it was a european conference, they did it in English, not in Italian. Normally they do it in Italian, and it had a very similar feel in some ways. They were obviously tapping into some of the same things that we're seeing as valuable in terms of their choice of venue and the way they ran it and stuff. This very, very open approach to conference for facilitation, I think has some real payoffs, real benefits. And so I think this is about maybe the 7th or so England and Wales conference that we have put on, because I remember quite a few years ago there being sort of large meetups that have slowly, over the years, morphed into actual big conferences like this. And I know there have also been several IAF european conferences as you just sort of talked about. Obviously, they've grown. They've become, you know, it sounds like they've become definitely more of a, you know, people know about them a lot more. You know, what do you attribute this success to. Why do you think the, if England and Wales conferences are successful, have become successful, hopefully continue to be successful? There's probably a few things. One is it's easier to do this if you've got a single common language and a big pool you can draw on. So that's easy. There's been a series of leaders in IAF, England and Wales since way before my time, who have started to foster this idea of the conference. It's only one of the things IAF does, does the podcast and meetups, and this kind of thing being something that the local chapter in the country sees not as a gathering just for the members. It's not a club meeting. It's part of the expression of the IAF aim of promoting the power of facilitation and promoting professional development for facilitators. And so it's become very intentionally IAF England and Wales, and friends, and the friends are as important as the members in this, in terms of their contribution to the event. So it's a community, it's based around the IAF England and Wales chapter, but it's got a large open tent at the sides. The comparison I did, someone said a little, it's like going to a music festival. Go to Glastonbury, there's the people who are in the tent. If you go to the big tents of Glastonbury, there's always another 4000 people just around the tent, and they're enjoying the concert and taking part in it as well. And they're just as much a part of it, even though theyre not, or not yet perhaps members in that sense. But weve got people deeply involved in the conference programme who are not IAF members, but theyre deeply committed to the if England and Wales and friends community. And thats been an intentional principle, at least back to 2017, 1819, somewhere around there. And so its done from an attitude of generosity and giving, you know, as the eye of England and Wales, not as a, a club, and you must be a member. And all this kind of thing, which we love people becoming members, we love people using the professional development in IAF. I do it all, but it's a possession then to give, not to hold it all tight. So makes it a little bit messier, a little bit untidy, and I think all the better for it. But if we avoided all the messiness and untidiness, we'd never do anything. We'd have an association that was, you know, constantly trying to work out where its next ten members came from. And I think that always. It does feel like that's always been. Ever since I've been part of IAF, certainly the England and Wales chapter, there's always been quite an inclusive way of doing things. So all the meetups, you know, invite other people, you know, it's never been an only member's sort of way of doing things. And I think it's really nice because also, facilitation is huge, isn't it? It's got, as you say, where's the tent stop? That concept reflects the nature of the job we do in facilitation as well. And, you know, some of those people, if you think of it like an onion, people come in, some people come into the edge of it and come to a conference and they go away. We never see them again, or they come to a meetup. And some people get much closer in. Some people are very embedded in the if England and Wales and friends community, and some of those people become members. We also get people who become members of IAF and come to the community through that door. And one thing I always say to people about membership is come to receive and to learn, but come to give. If you look at the IAF competencies and principles, quite a few, quite a bit of it is about what you're giving to the profession of facilitation and encouraging other people, particularly, obviously, as you go on and perhaps gain more experience. And you never have a bigger shovel, as they say, when you start giving to a thing like this, you always get back more than you shuffled in. Definitely. No, it sounds really exciting. I'm really looking forward to coming, and I'm really looking forward to meeting some people I know and chatting about stuff that, you know, we know about. And also, I think, more importantly, meeting people that I don't know, hearing new stuff, hearing about new ways of doing things. I think it's great that there's, you know, there's four different tracks and four different options. I am going to struggle to decide what to put on my buffet plate because I always do. But, yeah, really looking forward to it. Thank you so much, Paul, for talking to me today. Any last plugs? Anything else we need to know about the conference before, before we wrap up? I think the big question we're having at the moment in the conference group is, what on earth do we do if more than 120 people want to come next year, what would we do? But that's a problem. For further down the line, the program is pretty much done. We're now getting into the stage of there's a list of small things that need to be done, like what do we need to print and all that kind of thing. But it's just been wonderful to see the people booking in and the variety of people. It's one of my most enjoyable weekends of the year. Yay. I'm really excited. Well, I look forward to seeing you there. Thank you so much. Thank you, Helen. Good to talk to.  

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Click here to support me in this new venture and if you order all three items I will personally send you a 10% off coupon code that is good for life ----more---- Welcome to "Adams Archive," where the glamour of Hollywood meets its darkest secrets. Host Austin Adams invites you on a gripping journey behind the velvet curtain, where the sparkle of stardom often hides chilling narratives of intrigue, misconduct, and mystery. In this thought-provoking series, we delve into three compelling stories that have sent shockwaves through the entertainment world and beyond. Joe Rogan's Murderous Guest: Explore the unsettling revelation of a guest on Joe Rogan's podcast who was later discovered to have a severed head in his freezer. We'll analyze the implications of such associations in media and the responsibilities of platforms hosting controversial figures. P. Diddy on Trial: Delve into the legal battles surrounding P. Diddy, where allegations beyond the music mogul's glittering career surface. From lawsuits that hint at dark practices akin to Jeffrey Epstein's to whispered tales of a hidden side to Hollywood elite circles, we unravel the complexity of P. Diddy's ongoing legal drama. Ryan Garcia Exposes Elites: Follow the shocking allegations made by professional boxer Ryan Garcia, as he claims to have witnessed and been a victim of heinous acts by some of the entertainment industry's most powerful figures. Garcia's claims shed light on the purportedly sinister undertakings within elite circles, echoing the fears and concerns about the influence and actions of the rich and famous. Why Subscribe to "Adams Archive"? "Adams Archive" isn't just a podcast; it's a mission to uncover truth and foster discussion on topics that are often left in the shadows. Each episode promises meticulously researched content, engaging storytelling, and a commitment to integrity. Austin Adams ensures that no stone is left unturned, providing listeners with an immersive experience that's as enlightening as it is enthralling. Don't miss an episode of "Adams Archive." Subscribe now on your favorite podcast platform, follow us on YouTube, Substack, and social media to join a community dedicated to uncovering the stories behind the stories. Your support enables us to continue this important work, bringing light to the darkest corners of entertainment and beyond. Thank you for being a part of our journey to seek truth and justice in an often-misunderstood industry. All the Links: For easy access to all our content, episodes, and exclusive updates, visit https://linktr.ee/theaustinjadams. Here, you'll find everything you need to stay connected with "Adams Archive" and be the first to know about new episodes and special content. Join us as we peel back the layers of Hollywood's glossy exterior to reveal the truths that lie beneath. "Adams Archive" is more than just a podcast—it's your gateway to the stories that matter. ----more---- Full Transcription   b Adams Archive.  Hello, you beautiful people and welcome to the Adams Archive. My name is Austin Adams and thank you so much for listening today. On today's episode, we're going to discuss some pretty wild events. Now it's been a few weeks since our last episode and I'd like to formally apologize to you for that.  Life gets in the way. Some new adventures that I have been pursuing simultaneously. So just trying to juggle it all while we go through some changes. Here on the Adams archive as well. So thank you for sticking around. I'm glad you're here today because we're going to discuss some wild shit, and I will even give you the update on everything that I've been working on in the background. And if you follow me on social media, you might be privy to it already. So we'll discuss that, which is pretty cool. But first, we're going to discuss Joe Rogan having a guest on just one month ago, who has now been found  to have had a severed head in his freezer. Thanks  So we'll discuss that,  obviously.  The next thing we're going to discuss is going to be the bill that may make TikTok unavailable in the United States as it quickly advances in the House. Now, this isn't a new idea. This is something that's been discussed before. This is bills that were presented by Donald Trump prior to this. This is no new conversation, but we'll discuss why it might be interesting in the conversation today.  After that, we're going to have a discussion about some deeper and a little bit darker topics.  And as always, the more you stick around, the darker and deeper things generally get. So as we segue from those conversations, we're going to move into a conversation about a few more recent celebrities that are exposing the elites the same way that  Jeffrey Epstein did. Now, in a couple of different manners, one calling it out in a way that is  seemingly,  I would say positive, you know, positive in the meaning that they are not a part of it, and the other  being a part of it. And you may know these names, one being the famous boxer Ryan Garcia, and the other being P. Diddy.  Some pretty crazy stuff going on there, which is  Stuff we'll get into. I'll give you a brief synopsis, which is the fact that Ryan Garcia, famous boxer, young,  good looking dude, 200  something boxing matches, unbelievable boxer, has had a recent tirade on X where he just goes off about Bohemian Grove, saying that he was tied up by guys in black robes and made to watch some horrific events.  Again, at Bohemian Grove. So. pretty crazy stuff. We'll look at the tweets, we'll look at the videos that he actually talks about these things, and that will move us into a conversation about P Diddy. P Diddy is having a more recent judicial situation where a former producer that he worked with, Lil Rod, seems to be the all time worst rapper name ever.  It almost seems satirical, but I digress.  Lil Rod  has filed a lawsuit against P. Diddy as well as Universal Records and a bunch of other people in association with what seems to be a honeypot Trap, similar to what Jeffrey Epstein was doing. And they actually named Jeffrey Epstein in the doc documents in the court documents of this 73 page document, which I'll actually walk you through. I have it. I highlighted that I went through it, did my research for you guys. So I will share all of that with you as well in the show notes today. So you can actually take a look at it. All right, then.  That's it. All right. So that will be our discussion for today. Go ahead, hit the subscribe button, leave a five star review. And before I jump into it, let me tell you what I've been up to. So I have recently launched the pre sale of my new company called Ronin and Ronin is a Faraday goods company. And you might say, what the hell is a Faraday Goods Company? And that's a good question, because I didn't know what it was up until four months ago. Four months ago, I did a deep dive, and you may have recalled the episode that I did on 5G and EMF radiation. And ever since then, it's just been bothering me. The, the amount of data that we discussed, the amount of harmful effects of these things, and, and also,  Simultaneously, while I was doing that, we started to hear more and more about it. Joe Rogan's been talking about EMF radiation. Robert F. Kennedy Jr. has been talking about Wi Fi radiation poisoning. 5G's been talked about by people like Andrew Huberman, who's also talked about EMF radiation from your cell phone. So, Faraday products are products that protect you from the EMF radiation that's happening all around you all of the time. Very likely on the thing that you're listening to right now is also doing this to you, which has, has very harmful effects, including cancer causing blood clots, DNA damage, tons and tons of things like that. And there's only one way to protect yourself. And it's called Faraday products and Faraday products are a specially lined material that  Pretty decently difficult to source. And so you can find apparel, you can find hats to protect your, your, you know, most important asset. There's a lot of different utilizations for these things,  but what Ronan will be doing is we'll be offering EMF radiation protection.  Apparel and hats, starting with hats. Okay. So we'll be coming out with 10 foil hats, kind of like tinfoil hats, but a little bit better. And these will be baseball hats and beanies that will protect you from EMF radiation. We'll also be coming out with Faraday backpacks. Now, again, I said, there's a couple of uses for Faraday products. One being apparel and protecting yourself from wifi radiation and EMF radiation from your cell phones and 5g. The other being that it completely shields all inbound and outbound communication signals. So, one thing that we know about this cell phone that we all have right here is that it's tracking you everywhere that you go.  Who's using that information you might ask? Well, corporations, governments, and even just nefarious types of individuals all around the country and the world. They'll track you, they'll take your data, they'll steal your private photos and videos and leverage them against you, they can steal your credit and debit cards, they can do all sorts of atrocious things,  unless  you have a Faraday device. Product to put that in.  So Ronan will be creating backpacks, Faraday backpacks in which you drop your laptop, your cell phone, your iPad, your wallet, whatever it is, and it completely shields all inbound and outbound signals, making you  just basically vanish from all of those tracking technologies that are following you every single place that you go.  Alright, there's a limited time pre sale of these products. I do not have them in my possession. I am ordering them in an initial pre sale order for you guys. And it's only going to be people who follow me on social media and people who buy them. Listen to the podcasts that are available for this presale. Okay? There's limited spots available. I already did the presale launch on Instagram and a few other social media, so there's a few spots left that I wanted to get out to you guys as well. So I'll include Ronan's presale link in the show notes for you. I've never promoted basically anything on this podcast, and I don't know how many episodes I never ask for you guys to, to, you know. Support some outside company, but I will ask you to support my company, and I truly believe in the mission that Ronan has, which is going to be to create harmony between the harmful technology and the pace of innovation and technology today, and actually providing you with a healthy lifestyle surrounding those things that we're not just going to get rid of. Okay, so I do ask you if you are interested in these things, go order the presale. It'll be the first thing in the show notes. Go check it out. Click that link, join the presale launch, and I would appreciate it from the bottom of my heart. All right, that's what I got for you right now. Now,  without further ado, let's jump right in.  Into it,  the Adams Archive.  All right. The very first topic that we're gonna be discussing today is going to be  that Joe Rogan had a guest on his podcast just one month ago, who has now had been found to have a severed head in his freezer,  along with a torso in a bla or a blue. bin that he was toting around that there's photo evidence of him Toting this bin around through a door. So let's go ahead and read this article And let's find out what this is really about now the individual in question here  with somebody who is a former,  former inmate, and he's, was on the podcast with Josh Dubin, and I've actually loved the podcast with Joe Rogan and Josh Dubin, where essentially what he does, Josh Dubin is a advocate and a lawyer who basically brings on people who are wrongful convictions. and gets them out of jail and then starts this conversation about wrongful convictions and, and how a large percentage of individuals who are in jail right now could very well be innocent. And so they, his organization does an amazing thing, which they go through all of the, the different cases that they're sent. They do some deep dives into the information that are there, and then they help get these people out, which is an amazing thing. I love the work that Josh Dubin does,  but.  Maybe in this instance, they should have left this guy in jail. Okay. So Sheldon Johnson, a former Joe Rogan show guest is a 48 year old youth counselor for the Queens defenders who spent 25 years in prison for attempted murder and robbery.  And he was introduced on the Joe Rogan experience in February by his friend,  Perlmutter Center from Legal Justice executive director, Josh Dubin.  And he was saying that he was a marvelous human being who was wronged by the system. Johnson was also photographed shaking hands with Manhattan District Attorney Alvin Bragg.  However, less than a year after his release from prison, Johnson was arrested in New York on Thursday after police found a severed head in his apartment freezer and a torso stashed in a bin. The  victim, identified as 44 year old Colin Small, spent time in the same prison as Johnson and may have had a beef with him, according to the New York Post. Small was reportedly heard by neighbors pleading for his life on Tuesday evening before several gunshots rang out. In security footage following the incident, Johnson could be seen carrying cleaning supplies in a blue bin to the apartment where Small's remains were found, before leaving in a blonde wig.  Great disguise.  Rogan received criticism from viewers when the episode with Johnson aired with critics accusing Rogan and Dubin of downplaying Johnson's violent criminal history.  Very  interesting  Now, I'm pretty sure I've listened to this episode I know I've listened to several episodes with Josh Dubin and again really like the work that he's done I'm not sure if this is the individual that I'm thinking of that I listened to last  But I'll definitely go back and listen to this one because this is a wild situation, right? It's like Even if this guy wasn't guilty and maybe this is the argument that could be made around this is that jail prison time  Makes you a terrible person it can find you it turns you into an animal All you are is surrounded by people who are violent criminals who are absolutely the the  And even, and this isn't to detract from the fact that there are wrongful convictions, and that the for profit prison system is the absolute worst thing in the world, that causes hundreds of thousands, if not millions of families a year to be in agony, agony,  for no good reason. I've stated my positions on the justice system before,  as somebody who was, you know, planning on going into the justice system and becoming a lawyer, criminal defense lawyer, my take on the entirety of this. And the reason I wanted to go be a criminal defense lawyer is because I don't believe in the justice system in the way that it stands today. I believe there's so many wrongful convictions. And I feel like even the ones that are convicted, are generally convicted for profitable corporations, and not because it's a true way to help them better themselves and their lives and be a better person for themselves. In society. I don't think that happens. I think there's a very, very marginal percentage of people that come out of jail as a better person or come out of prison as a better person as when they went in there.  I just don't think it happens. There's no system, there's no processes in place that cause that to be the case. There's no reform that's happening. It's a place to essentially imprison people, to throw them in a jail cell and allow them to be a number that corporations can profit off of. And so, to me  In this situation, let's go back to the original discussion being had here, which is that in this situation, even if he wasn't guilty here, even if he wasn't an attempted murderer, as he was convicted for prior to him getting out for a wrongful conviction, they very well, in prison, could have made him this way, just shown by the fact that the person that he went after and murdered was actually somebody that went to jail with him, went to prison with him. And so, that to me, it shows that like,  It didn't help, did it? Even if he, and let's just say he wasn't the person who committed that initial crime, it made him the type of person that they made him out to be to begin with. Even if he wasn't. And he probably was, now that we know he's this type of, he's got this in him. That's some gangster shit, but  for sure, for sure, Seems like he did this one. I don't think he's getting out of this one at all. All right. So a pretty wild situation. I wonder what this I wonder what Joe Rogan's response will be to this because that's a not a good look for Josh Dubin. I wonder what Josh Dubin's response to this as I wonder if he's come out and had some some conversations because Joe Rogan as there's very few guests that Joe Rogan has said or had on consistently. Joe Rogan has Josh Dubin on his podcast at least once a quarter.  And he says that he does that because he believes in the cause. He says that he does that because he believes that there is a injustice happening in our justice system. Absolutely is. And I agree with him 100%.  This isn't a good look though.  There's probably, there's probably I don't know, a hundred situations that could have been bad that couldn't have been this bad of a look for them.  So anyways, wild situation. I'm sure there's going to be more information that comes out in this. There was some photos that leaked that showed this,  Interesting stuff. So  I didn't go and find any clips. I doubt there's going to be anything that like alludes to this or is even interesting compared to this. But, I would say you should still go check out Josh Dubin's situation and his organization that he leads there. Because they still do good stuff despite, I don't know,  getting a man out of prison who severed another man's head.  Not a good look.  Anyways, all right. So the next thing that we're going to discuss here is going to be that there is a new bill looking to ban tick tock  and, and it says the measure gained the support of house speaker, Mike Johnson on Thursday and could soon come up for a full vote in the house. I don't know why I said vote like that vote. Podcast when this happened. A couple years ago, and I'll tell you my position on this. I haven't read really much into this. We'll read it together and we'll, we'll kind of have a real reaction for you here. Cause I don't know the context of this bill or why they're trying to pass it  personally.  I do know that the last time it was because there's like military and, and espionage happening in there and situations where they're tracking our military members and leveraging the data against them. And, and they believe that it's a security issue with our own civilians, that they're gathering all this data and they're, they're infiltrating our youth and putting in all of these themes of like terrible  societal constructs that are, are degrading our society as a whole.  I don't disagree with any of those, but I also don't think that tick tocks the only one doing that and I also think that if our government is going out of their way to pass a bill because they're concerned about the security measures and the spying and the,  the, the utilization of data weaponization of data, right? So if our government's concerned about China weaponizing tick tocks data against our citizens and surveilling us.  utilizing that technology. What I should be far more concerned about and what you should be far more concerned about is the fact that our government uses every social media platform to do the very same thing. They just don't like it when other people do it to us too. It's like, if they're concerned about other other governments weaponizing social media against our citizens,  it's because they're already doing it. It's because they know what they can do with that. Information and we already know that they're connected, right? We already know the information came out about the FBI connections with Facebook Instagram Surrounding the election. We already know that they essentially had the the twitter files and stuff you know after the twitter files were released that they were working with all of the three letter agencies and the government organizations and the White house and they all had a basically a secret email thread where they were telling people a specific post to take down and I'm sure several of mine were one of them Absolutely, because the second I posted a video about  Hunter Biden and the whole situation, I think I pulled it from InfoWars, and I reposted it on my Instagram, I was vanished, gone. So shadowbanned for I think about seven or eight months. It really like crushed my momentum. With the podcast with the Instagram with everything very disheartening it hurt my feelings a bit But I bet say about eight months you couldn't search my account. You couldn't find any of my videos there would get no view It was terrible. I had like 30 something thousand followers at the time. It wasn't like I did nobody followed me. It was pretty wild  But anyways, let's go ahead and read this bill. That's my take on it is essentially if they're concerned about it Somebody else doing it to us. It's because they already know and are doing it ten times worse than what they're doing it They're thinking China's doing it to us for right. Anyways, a bill that could lead to the popular video sharing app. TikTok being unavailable in the United States is quickly gaining traction in the house as lawmakers voiced their concerns about the potential for the platform to surveil and manipulate Americans. Could you imagine a government surveilling and manipulating American citizens with social media platforms?  No way.  Say it ain't so. We better get that TikTok out of here. Because there's no way our American social media platforms do that to us. It's only those Chinese communists over there that that surveil and manipulate Americans with social media.  The measure gained support of House Speaker Mike Johnson and could soon come up for a full vote in the House. The bill advanced out of committee Thursday and unanimous bipartisan vote 50 to nothing. Wow.  I find a another bill that's passed like that in a while. The White House has provided technical support in the drafting of the bill. The White House Press Secretary Kain Jean Pierre said that TikTok legislation still needs some work to get to a place where the President, Joe Biden will endorse it.  Yeah, because you know, if you go read that bill right now, it's probably like, yeah, we'll ban TikTok and we'll also allow another 3 million immigrants to come into our country and also vote.  The bill takes a two pronged approach. First, it would require ByteDance, which is  based in Beijing, to divest TikTok and other applications it  controls within 180 days of enactment of the bill. Or those applications will be prohibited in the United States. Second, it creates a narrow process to let the executive branch prohibit access to an app owned by a foreign adversary if it possesses a threat to national security. It's an important bipartisan measure to take on China, our largest geo geopolitical foe, which is actively undermining our economy and security.  I think we're actively undermining our economy and our security.  Just as much as China is. Our critics also claim the app could be used to spread misinformation beneficial to Beijing. Former President Donald Trump attempted to ban TikTok through executive order, but the courts blocked the action after TikTok sued, arguing that actions would violate free speech and due process rights.  Hmm. So interesting that all these things that Donald Trump tried to do four years ago Biden's trying to do now, build a wall. Don't do that. Well, now Biden's saying that we should build a wall. Ban TikTok. No, don't do that. Oh, well, now Biden's trying to ban TikTok. It's like everything that Trump foresaw and tried to attempt to do.  That was, Like defaced and demeaned by the Democrats is now being enacted as if it was their own idea. Just like how in the State of the Union Address, Joe Biden was sitting there acting like he wanted immigrants to not immigrate.  Jump over our border. Like  basically saying we're, we're going to protect our border. Like, Oh really? Cause you were the very person that allowed this to happen over the last two years. And now that we're coming up on an election and we have  essentially the same amount of illegal immigrants that have entered our country as the total population of 33 States.  That's how many immigrants that we have in our country today is the, They total up to the same amount of population that we have had over our borders in the last, since Joe Biden started in office, 33 states worth of populations of individuals that are now in our country, undocumented, illegal aliens.  Hmm.  Critics also claim that the app could be used to spread misinformation beneficial to Beijing. TikTok raised similar concerns about the legislation gaining momentum in the house.  This bill is an outright ban of TikTok, no matter how much the authors try to disguise it. This legislation will trample the First Amendment rights of 170 million Americans and deprive five million small businesses of a platform that they rely on to grow and create jobs, the company said. Yeah, I really don't think that  TikTok cares about the First Amendment, to be fair. The bill's author, Republican Mike Gallagher, the Republican chairman for the Special House Committee, focused on China, rejected TikTok's assertion of a ban. Rather, he said it's an effort to force a change in TikTok's ownership. He also took issue with TikTok urging some users to call their representatives and urge them to vote no on the bill. I did see that, that there was a big there was like a, a, a notification on TikTok,  That's having all of the users of TikTok send  or call their representatives. It says the notification that urged TikTok users to speak up now before your government strips 170 million Americans of their constitutional right to free expression. The notification also warns that the ban of TikTok would damage millions of businesses and destroy the lives of countless creators across the country. Today, it's about, it's about our bill, and it's not intimidating members considering that bill. But tomorrow it could be misinformation or lies about an election, about a war, about any number of things Gallagher said. This is why we can't take a chance of having a dominant news platform in America controlled or owned by a company that is behold of the Chinese Communist Party and their foremost adversary. Now, I don't disagree there. I just don't think that's the sentiment of this.  I just think that if you were concerned about that, you just, you know, honestly get rid of all social media platforms. Our world would be much better.  And I, this is an avid user of social media. That's how I've grown my podcast. That's how you know about me, likely.  Get rid of it. It'd be better for my children, it'd be better for your children, it'd be better for your grandchildren, it'd be better for our country. Get rid of all social media. It's a fucking cancer on our population, on our society as a whole. It's terrible for children, it's terrible for adults, it makes people lazy, it sucks up all of your time, and it hijacks your dopamine system so that you feel the need to, like,  I'm just as guilty of it, like, pffft. I try to be better about it, but just like everybody else, I'm just as guilty about it. And sometimes I sit there just and I go on tiktok. I go on instagram now and it's like just  Maybe the way that I you know, I consume my feed and and for this podcast and stuff, but it's just political bullshit  I don't know. What's more fake american politics or  Pro wrestling like it's it's so irritating even though a lot of the influencers a lot of the the top people in the Republican influencer space and the Democratic influencer space. They're all full of shit They're all being pushed to you know, say certain things about certain topics and they're all being paid to do So they're all terrible at marketing with their shitty t shirt companies. They're, they're all just repost bullshit videos that are regurgitated from other accounts without any value or narration on them. It's just trash, like,  trash, trash, trash, trash, trash. That's all social media is. And so, yeah, sure, ban TikTok, but ban Instagram and Meta and, and, you know, Axe, ban them all. Get rid of them. We don't need them. Let's, let's, let's use a fucking phone to call somebody instead, like, let's, let's go back, right? Like, you wanna talk about, you know  conservativism?  Let's get rid of those, get off my lawn! You know?  Anyways, as I get older, I just have come to accept the fact that I'm an angry old man.  And that's okay. I think that's probably the right way to be in today's society anyways.  All right.  Not sure what's going on there. Okay, cool. So let's move into the Ryan Garcia situation. So Ryan Garcia, professional boxer, has come out on, on a Instagram, or I'm sorry, a ex tirade, tirade, calling out celebrities. Dropping names like Oprah Winfrey, saying that he was tied down in a forest by men in black robes and forced to watch some horrific  acts conducted on children.  And I'm sorry, like trigger warning, whatever you want to say, there's some terrible stuff here, guys. I'm sorry. It's not like if you want to skip ahead 15 minutes, but it's, it's, it's  pretty serious stuff. So the Ryan Garcia. Pro boxer, very, very active, has a fight April 20th. Now some people are saying that he's doing this to promote his fight. I don't think so. If you hear this guy's voice and you know what he's going through right now,  I don't think that he's faking this for fight promotion. I also just don't think he's that smart. He's had 240 pro boxing matches. So he's probably has a lot of brain damage too. Now I don't think that means or diminishes anything that he's saying because everything he's saying we already know to be true. We know that. All of the celebrities and politicians and most powerful people in the world meet in Bohemian Grove, or at least they did.  Till it was infiltrated and now everybody knows where it's at and how to get there.  But at least they did, right? I think who was it?  It wasn't Kennedy. Was it Truman? I think it was Truman said that it was the most faggoty place on earth.  That is a direct quote from a former president that Bohemian Grove is the most faggoty place on earth. Excuse my 2020, you know 2010 language there's apparently we're not allowed to say that anymore, but the president said it So, you know blame him not me  anyways  And so what this, if you don't know about Bohemian Grove, it's a whole rabbit hole and I'm sure I've done a whole episode on it at least once, or had some deep dives into it. Essentially all these politicians and all these most powerful people in the world, very well known, been infiltrated, we know this happens, they all go there, they dress up in robes, they gather around this owl statue, this like 30 foot tall owl statue. Might be exaggerated, but it's probably pretty close to that huge owl statue. And then they light on fire while they're in a circle in their robes with masks on this effigy that is supposed to be a sacrifice to the owl God or Malak, right? The, the,  Baphomet, the, you know, the evil entities of the world. They're doing a satanic ritual out in the woods.  Very well known, well documented,  Go Google it. Alex Jones at one point infiltrated it with a video camera and found them doing this effigy, found it happening live. So you can go go do that research. It's there. It's real thing. Okay, so he talks about it and says that he was brought there, taken by men in black robes, and I'll let you him tell you  some of  it here. All right, here you go.  I don't give a fuck any.  Hold on one second here, guys.  Anymore  where  all right here we go. Hey, bro. All right. Talk to us. Oh, I don't give a fuck bro. They help Okay, and so this was after an initial release of, so I'll start from the beginning before I play this video for you. It needs a little bit of context. Ryan Garcia said that his phone was taken from him, that he was forced, his money was taken from him, all this stuff. He posted a video, like there was a video saying, it's kind of a weird situation, it was like, we got him, we slid his throat, something like that. On Ryan Garcia's Twitter, like they, they took over his Twitter. They said he still has his, their, his Instagram. We slit his throat, 666, Satan, the devil, whatever. It was like this super weird, random tweet that went out. Okay. That happened like 12 hours later, after some people thought he was dead. Ryan Garcia posts a video. And in this video, he looks completely disheveled. He looks like traumatized and he basically says, I'm okay, guys. I can't really talk about what's going on, but I'm okay. Just wanted to let you know, I'm not dead. Okay, then he starts to release information about Bohemian Grove and what these people did. Andrew Tate then goes on and says, let's do a live, I'll let you share your story. They jump on a live and here you go.  They made me watch little kids get raped. I don't give a fuck anymore.  Where?  Bro, they fucking took me to the fucking woods, bro, and they fucking tied I'm not fucking joking, bro. I have fucking proof, bro. I don't give a fuck.  Bro, I fucking will show you every fucking video you could ever fucking believe. Bohemian Grove is real. They fucking tied me down and they made me fucking watch, dawg. I absolutely don't give a fuck anymore. Yes, I fucking lost it. They're raping little kids. He doesn't want to take us all, so let's go. Come on, Ryan. He doesn't want to take us all. Bro, fuck this dude, dude. Who? Who? Bro, you know the higher elites, bro. You already know who they are, bro.  You know the path you're going down is dangerous, my friend. I don't give a fuck. I don't give a fuck. They can't touch me. I'm a god.  Well, that's the first point of contention, because I care about you a lot, and I can assure you, from my own personal experience, that they can touch you, which is the worst part about it. Bro, no, they can't, bro. Alright, so come touch me, you fucking bitch.  You have proof of these things on You have proof of this on your phone? Yes, of course I do.  The fuck you talking about? Of course. If Alex could get a fucking video from the Bohemian Grove, of course I could.  Well, I have to be careful what I say, because I'm in the middle of a judicial process right now. You want me to get you out of it? Bro, my door gets kicked in if I say what I'm thinking.  Okay, well I can help you get out of it if you want. I know people. Tell  everyone at home then. Start from the beginning. When did this happen? Where did this happen? What exactly did you see?  Why have you tweeted the things you've tweeted? Let people at home understand you. Because I don't give a fuck, bro. They rate me, right?  I was two years old, they rate me.  I have proof of that too. Why have you tweeted the things you've tweeted?  So you have to honestly appreciate Andrew Tate. Like, you know, I love everybody shits on Andrew Tate. I've shit on Andrew Tate rightfully in some situations, but you have to appreciate the way he's organizing Ryan's thoughts, right? He's obviously much more articulate, much better at  having a conversation than the emotionally heightened state, at least that Ryan's in right now. So again, you have to appreciate about how he's going about this. Even saying that, you know, be careful the path that you're going down, my friend, this is a dangerous one and they can touch you. You're not untouchable. You're not a God. They can get you.  And that's the scary part, he says. So here we go. Tweeted the things you've tweeted. Let people at home understand you a little bit more. Because I don't give a fuck, bro. They rate me, right?  I was two years old, they rate me.  I have proof of that too.  That's where it all started, bro.  Jeez.  Okay, you do know there's going to be certain people who believe and I'm Ryan, you know, I like you  speaking for years, you know, there's going to be people who believe you're just saying this because you've, I don't know, had a mental breakdown or taking drugs and you're repeating some of the things you've said on the internet and they're going to not believe you unless you come at it very coherently.  Andrew, Andrew, I'll go to the fucking Romania and take a drug test in front of your face. Bro, you don't want to come here.  You don't need to remain in jail. It's not your fight camp. But I'm just asking, like, you're gonna have to tell a far more coherent story from start to finish for people to truly understand that. What you're saying happened is what you saw and that this is not some sort of episode or anything else. This is my advice to you as a brother. I'm trying to make it, if you want people to believe you, you're gonna have to come along and explain from the absolute beginning exactly how it happened, who was involved, how you got there, what car you were in, where you were standing, everything.  Of course they're gonna want that and I have all the information possible. Okay, so when you're releasing it, how you're releasing it, or are you keeping it for yourself? Because it looks like you don't want to keep it for yourself.  I don't. At the right time I'm gonna release all of it, but  at the right time I'm gonna do it.  They're already calling me to tell me to stop. I don't give a fuck, dude.  I've already had a meeting with them.  I'm gonna let you sit with that, Andrew.  With who? All right, bro. Well, I want you to know that either way, I'm praying for you, and I hope that Thank you, bro. You know, and I mean that. I don't give a fuck, bro. Alex Jones has been saying the same shit, and they try to get The only reason they can't stop me, because  they listen to the devil. I listen to God. God gave me authority. It's over for everybody, bro.  Now, again, to Andrew Tate's point, and you probably won't hear me say that very often, but  he does seem to be in some type of  Mental breakdown, but obviously, you know, just by the way he's speaking is very Emotionally heightened his voice is shaky, but wouldn't you be  Like, if you were sitting in front of, when this was going on, there's 26, 000 people hearing you talk about being raped as a child, like, wouldn't you feel that way? Wouldn't you be heightened emotionally? Wouldn't you have a mental breakdown if that happened? Like, and  again, nothing he's saying is crazy. We already know that these things were happening. We already know Epstein was real. We already know Bohemian Grove is a super creepy, weird place where they have satanic rituals.  And, you know, To, to Andrew Tate's point though, like, are you just puppeting, are you, are you just parroting the situations that you hear online? Are you just parroting what, the information that you have heard from other people talk about and just like stringing these together? But why, why would you do that?  Why, why, what would be the purpose of that? That, that's not going to help him. You know, it's, it's really not good PR for his fight that he says that, and, and honestly, no man's going to come out and say, I got raped. Like, there's very little of the, you know, Me Too situation happening in  men in highly visible spaces. And we'll find that out more with what we see with P. Diddy.  And the Lil Rod situation coming up is like, this guy was tormented for years by this man. Lived with him and didn't speak up because that's like,  not generally what  men do in this situation. It's just not.  Especially people who are very in the public eye. It's, it's, it's embarrassing, I'm sure. And, and something that you have to contend with in a different way, especially when you're highly visible like these people are. So again, you would have a mental breakdown. You would be heightened emotionally. You would stutter over your words and be, you know, use a bunch of swear words when you're talking and like,  You would do those things, regardless, so I don't think that detracts from his opinion, and I don't, you know, this guy's also had a bunch of fights, so I don't think he's like the most articulate person in the world, I'm sure he has some serious head trauma, but I don't think that means that he's not telling the truth.  And so, As we go further into this, let's go ahead and read some of the tweets that came from him.  Now there was a whole 25 minute live that he did that I listened into.  You can go to his Twitter right now and listen in. He did a full live video. You know, maybe I'll play a few minutes of that for you guys here. But  the most recent conversation that he had is, is this one, which says that I'm not talking about anything else other than fighting. He's in the fight camp right now. He has a fight in the, like six weeks or so. So. Let me start you from the timeline beginning. Here is the video that I was talking about if it's still up of him essentially saying  I'm, okay. I'm alive. They took my phone. Okay. Here's where it starts  Hey guys, it's me ryan  I'm here to explain what's going on  I'm, not in possession of my phone. I can't get access to my instagram  My cards are locked  And i'm just being real Oh, you know I'm being real, taking advantage, and I personally wanted just to send out a video to the people that love me and my fans,  family that's concerned that I'm okay. I'm not dead.  I believe in Jesus. All those are lies. And, you know,  in jail, they're blocking my cards. I can't access my money.  Nobody's hitting me back.  I don't know what's going on, but just know I'm okay, look. He was being targeted by some organization or some group of people that are obviously somewhat powerful if they can get into all of his accounts, if they can freeze all of his bank accounts, if they can get into all of his social media accounts, if they can cut off his communication with everybody at one time. It's obviously a pretty powerful entity, right? It's not just some random guy next door. And you see the look on his face. He looks, like I said, disheveled. He looks concerned. He looks like meek, almost.  Which is not generally the case for a guy with 250 pro boxing fights. Like you just hear it in the sound of his voice. He sounds a little scared. Which rightfully, if somebody goes onto your account and says they slit your throat, it freezes your bank accounts, all that stuff at one time. So, and this is where it all started. This is where it all got triggered to, to begin. And it sounds like from there, he's just like, all right,  And he's going to just say everything that happened that he's been holding back in fear of these organizations that are potentially going after him. And that's speculation, but that's what it seems like to me. It seems to be some, you know, you don't need to be Sherlock Holmes to kind of take that out of the context of what's happening.  Now he posted a bunch of other things.  that all got deleted. Now, I don't know if he deleted them. He says that they got deleted off of X, but I do have those tweets and I'll read them to you. It says, if they post my phone, I will post on someone else's.  It's in plain sight. It's trying, I'm trying to screen record the rules of devil worshiping and they are deleting it. Can someone DM me their account info so I can tweet? They are going to attempt to stop me. I'm going to set up a drive a live drug test to prove that I'm not trippin I feel like crying because i'm giving everyone info. They already know but they refuse to believe do you want proof now? I'll get it asap  he said  If they take my phone, I will post on someone else's. More you ask, or what's up? It's that three Disney workers, school athletic, he posted screenshots. Three Disney workers, school athletic director among 219 arrested in Florida human trafficking sting. Wow. And that was posted from 2023 September. So just a few months ago, he said, please help send prayers. I'm calling all prayer warriors. You think you'd be you think you'd be quiet if they killed kids and showed you and did it over and over. I'm done. I have lost it. And so have you. My pain is unbearable. I can't describe I will be killed soon. Hurry find you think you you think you'd be quiet if they killed kids and showed you and did it over and over and over.  I'm done. I've lost it. And so have you. My pain is unbearable. Wow.  So, pretty dark stuff there. But then he went on to say that they auction off kids. That's one of the next tweets.  He goes on to show that a video from a Bohemian Grove situation.  He starts saying that I didn't kill myself. I love God and my kids. I love Jesus. I'm healthy and I have no medical issues for the record. I'm with my wife, Drea. All the other stuff is cap.  For you who are not Gen Z, like me, cap means a lie.  You're welcome.  Let's see what this is. Says I'm changing. Let's see. He brought up the Vatican as well as Oprah Winfrey.  He said, how many more kids will y'all allow this to happen to? And then he posted some posts from the Catholic church abusing children. He said, why do you think that in all scary movies, they are always use a priest from Catholic churches because they are molesters and they allow you to disrespect God. Hmm.  So wait, I'm the bad guy for calling out an institution that has an unbearable or unbelievable amount of rape and molestation. And I'm the bad guy. I'm the crazy one.  So everyone's getting real quiet now.  Interesting. He, he, he also said something along the lines of, and I say along the lines of, but I'm just reading it verbatim. They actually have the files on Jesus, the Ark of the Covenant, the giants, the clones, the aliens files on everything. They are the ones.  That let me in. Now, again, sounds pretty crazy in the way that he's going on this, like, tirade, back to back to back to back to back tweets. You know, I have my beliefs on almost every one of the things that he said there, which are definitely reasonable. Clones, check, we know that. Ark of the Covenant, super weird and interesting situation there.  The Giants, we talked about the Nephilim.  Alien files, we know that to be true. But when you put it in this unarticulate way, where it just sounds like you're ranting like crazy, it does sound crazy. Because when you put it all together, it is crazy. But  it is crazy when you put it all together. But bitch, we live in a crazy world. All of these things have a potential of being true.  But he's just not very good at discussing it.  At least in a way that's believable, right?  So he keeps going on and on talks about Gaza, all of this and that. So, so after a little bit, he does have a live that he's like, all right, come on here. Ask me anything. I'll play a little bit, just a couple minutes of that for you guys and just kind of  go move around on the video. So I'm letting anybody ask any question for  the time being to whenever we get off. How do we start this? People are coming in. People are coming in.  Hello guys. I don't know how to run a space. I don't even know how to do this. How do you do this?  How do I let people speak? They said the request, how do you let them speak? Oh, all right. So let's get this part.  I'm, I'm, I'm going in on everybody.  Wait, Brian, so to all the people that are asking why you don't show the clips, can you answer?  No, there's, just so you know, there's 674, 000 listens to this audio.  So it's not like this is some random weirdo, right? This guy's very, very well known celebrity athlete. Is there a question for them?  I can't show the clips. They're already out there. I mean, there's so many clips. It's unbelievable. I know everybody wants me to put out my evidence, but I can't put out my evidence or else they're going to come after my family. So I choose not to. Oh, you can speak on me.  Gummy,  whatever your name, Gumi.  Gummy don't want to speak.  Bro.  Oh, there you go. Can you hear me?  Yes.  Hello.  Everybody's like, yo, put the drink down. Okay, fine. I won't fucking drink, but I'm still gonna tell the truth. Sober or not. I have more balls than you.  I put my ball sack on everybody.  . They told me they're gonna, they told me they're gonna make an example on me that because I say Jesus so much, they're gonna pit me on the cross and they're gonna crucify me in the whole world and say, yep, this is what we do. This is what we do.  Hmm. So please help me out. I don't, I mean, if it's that, if that's what's supposed to happen, let God's will be done, not mine. I'm okay with that. And this is the truth. Have I lied about anything else? Nothing. So why would I lie about that?  Ryan,  I'm a father of two kids. Yes. I'm saying this because I'm worried about my children. Okay. Okay. Keep doing what you're doing. Keep clear. Ryan, listen to me. Listen to me. You know me. I've talked to you about mental health.  Don't worry, brother. Nothing's going to happen to me. Here, Patriot speaker. Yes. As I'm going to just add,  it's 25 minutes. You can go listen to the full thing. I was like, yeah, I'm serious. Why? So I'm going to commit and I'm going to do it. And I just did it. I was just like, God gave me the authority and the power to do it. And I seized it through amongst all the, the locks and all the people trying to confuse me, throw me off, say, what you're doing is a little this and that. I'm like, who cares? Watch what happens. And look at everything's and Ryan, if they think you, if they think you lying, bro. I just want to drop this on people real quick cause they don't, they don't, you know, I want to put this out there real quick cause I talk about this shit a lot.  You got an executive order right now, one three eight one eight. I'll say it again. One three eight one eight that addresses human rights abuse and human trafficking that was done in 2017 and that's why all these motherfucking people coming out the woodworks and shit. And a lot of CEOs and shit stepping down and all this shit. I got the FC names,  if you want me to start dropping them. Exactly. Oprah.  What? Who cares? I do. What do you mean?  That's what I'm saying. That's what I'm saying. And this is, this is all.  Alright, so I'll leave that to you. You can listen through that yourself. I don't want to bore you with a 25 minute Twitter space with  Some, like I said, less than articulate people discussing these things. But, but I do think that it's worth a listen. There's some value in what he's saying. Again, the delivery is not very well done. And I think that's what Andrew Tate did a good job trying to hone him in a little bit and go tell us your evidence. Tell us why we should believe you. And here's the thing too. Let's say Ryan Garcia is lying. How many celebrities with millions of followers are going out there and even driving awareness to this? So like let's say he wasn't tied down in a forest in Bohemian Grove And maybe he has some mental health issues and maybe those mental health issues are Exacerbated by getting into these rabbit holes that are very very real of very real things happening right now around the world That we know about  right we find out more about it with with P Diddy,  right? But maybe let's just say he's lying  Even if he's lying, even if he's having a mental breakdown, even if he's gone way too far down the rabbit hole and he can't handle the truth of the reality of what these people do to children.  Which is a horrific thing and it's put me into terrible, you know, like a depressive state having to do all this research on these things and having to deal with the, the, the reality that these things are real and there's very, you know, horrific things happening right now around the world. I remember when I found out about Operation Underground  Railroad  and which is the, the movie is written about and this was before the movie came out, there was documentary about Operation Underground Railroad and the things that they were doing. Now, I'm not going to get into a whole thing about the, the situation with  the owner and the guy who's depicted in the movie and all of that stuff, because there's a whole candy worms to open up their too. But I watched the documentary before I heard about it from anybody. I knew some people that were involved in these types of these types of task force and had tremendous respect for them and wanted to learn more about it. And as soon as I got done watching that,  I was so  deep in the hole.  That I would have quit everything just to go save and rescue children that I would have joined a task force I actually put it in an application with them to be a part of their their team that goes and does that It's probably still sitting there somewhere where right now and they never got back to me, which is okay, I guess  But I was ready to drop everything and I was ready to do something about it What is a more noble task than to save these children going through these things? There is very real situations There's warehouses around the world that that are Have children without social security numbers that are being literally bred for this type of situation. And it's, it's horrible, and I'm not going to take you there right now.  But, I will say that it can take you down a very dark, dark path. And you have to be emotionally and mentally stable and capable of handling the knowledge. Because once you learn that, it's very difficult to navigate the everyday world knowing that this is happening underneath the surface.  And so again, even if he's lying, even if he, this didn't happen to him, even if, let's say he's a celebrity with a lot of head trauma who's going into a mental breakdown.  I'm still glad that he's raising awareness because everything that he's talking about is very real. Even if it didn't happen to him, I don't give a fuck whether it happened to Ryan Garcia, but I do know that this happened to someone, somewhere, someone's child right now in this world at this very moment.  Who cares if Ryan Garcia is telling the truth? What I care about is that there's being awareness given to the situation, that maybe he is telling the truth. But regardless of whether he is or he isn't,  I'm glad that he's bringing awareness to this because this is a topic that should be discussed by every celebrity with every connection everywhere across the country, across the globe,  at all times, until it's rectified. And the light has been shined on the darkness enough to where it is. escapes into a deep dark hole and never presents itself again.  That is what I would want. And I'm happy that he is, he is causing this  potential for this to, to, to occur because there's very, very few celebrities, but we're actually seeing a lot more, which is becoming a theme in this situation.  There was more recently a video that came out talking about how Matt Reif and another comedian were being forced to enter the  being forced by two executives saying that they'll make them famous and all they have to do is perform a sex act on them.  That's a wild claim too. But we know Harvey Weinstein existed. We know that there's these gatekeepers in Hollywood and the music industry, P. Diddy being one of them, as we will see a little bit later. This is a very real thing, even if for adults, even if for people who want to be famous. They have to have blackmail on you. You have to become a part of their little scheme. You have to have, you know, some questionable sexuality,  and that's just the reality of the Hollywood and the music executives and the world that we live in, the high level politics, like even Madison Cawthorn talks about the orgies that were happening in Washington DC, right? We know these honeypot schemes are happening all around the world. We know that, right? This is all true shit, guys. Like this is, yeah, again, Maybe the not most, maybe not the most articulate way of putting it. But everything he's saying is true, whether it's, it happened to him or not. And so, hundreds of, hundreds of thousands of people watched this one video. 700, 000 people now have more awareness about what's going on in the world.  And again, some of those people might not be able to handle that truth. But as long as it's being talked about and discussed, they have to hide it. They have to, they have to go into some  far corner of the reality that we live in to do these things. They have to get out of the public light, the Epstein's will no longer be able to navigate the social circles that they, he did. Jeez, can't talk.  Because it's so in the public space. I write everybody knows that about Hollywood. Everybody knows that about the music industry. Now, everybody knows that about high level politics and the elites and the Virgin Islands, like the Brussels or the, you know, the Branson's and the Epstein's that like, everybody knows those things now.  And good, keep talking about it until something's done, and they go away, or they're all killed off, or they're all in jail. That's all I want, right? And so good, if you do that to children, you should have the worst things happen to you. Right. If you're a part of that, that world. Okay. So that's the situation with Ryan Garcia. There's, there's more to come. He says he's not talking about it. I'll give you one segue out of this, which is the fact that,  Well, let's go ahead and let's listen to this clip first. Then I'll segue between Ryan Garcia and P Diddy.  Cause PD is really the deep dive for today. And I'm not sure how, how long we'll be able to discuss that, but I do have a full 30 or 73 page legal documents highlighted outlines for us to discuss today about these very things. Okay. But first,  let me tell you why I started Ronin. So after learning about EMF radiation, doing the deep dive into 5g, right. Here's my, my quick little pitch for you.  The reason I started Ronin is because I looked for these Faraday products myself. Okay, I went online, I found there's, there's three or four of them that are out there. And one of them has decent design, but they're so expensive. A backpack is 850 literally. Okay. The other ones, when it comes to the apparel hats, that type of thing, their design work sucks. It was never anything I would want to wear  and also very expensive. It was 90 for a hat, which is like, I'm not fucking spending 90 on a hat, especially if it looks like shit. So, and so.  Having the background that I did, and I do I decided to, you know, I have a pretty heavy marketing background.  And so I sourced the supplies and found a way that we can create these products and create them in a way that they're going to be affordable, in a way that they're going to be a design that I would actually be confident and comfortable wearing. And, and once I have these products shipped, you will not see me on this video without a Ronin hat on my head and you will love them too, I promise. So I made affordable and Actually desirable designs with these Faraday products that I've worked alongside this manufacturer for months and months to build. And so again, I ask you, there was only a few more spots left on the initial order and I'm doing it at a steeply discounted rate. The hats, I believe are about 40 to 45. Normally they're going to be a little bit more expensive than that, but nowhere near 90. So less than half of the cost in the, in the material, to be fair, the material that's, Lined in these is somewhat expensive. And that's really where some of the cost comes from. But I do think that some of the other organizations are just taking advantage of the fact that you don't know any better. So if you get it right now, it's half the cost of anywhere else. Both the backpacks is a fifth, a sixth of the cost. It's 180 for the backpack. And it's, it's. 45 for the baseball hat  40 for the beanie. Okay, only right now though because the prices are going to go up It's not going to go up like a hundred percent and up to their prices. I promise  But I do have to make some margin on this what i'm really trying to do guys is just be able to get that first Bulk order so I don't have to spend thousands of dollars out of my pocket to get the bulk order to start doing the campaigns for you guys to get you to Get on this train because I truly believe that the effect that we can have in the country if we get any Everybody with a Faraday bag and everybody with an EMF blocking hat. One of the 10 foil hats, I believe that there will be a massive disruption in the way that we interact with technology and our health and everything will be much, much better as a result. So  I'm super excited about this. The website is being launched as we speak. Don't purchase from the website because the prices are higher than what you'll get it for at the pre sale launch. But if you do want to go check out the website and the work that I'm doing there, that's going to be launched very, very soon. It's Ronan. It's RonanBasics. com, R O N I N B A S I C S, RonanBasics. com, and you can check it all out there. All right. I appreciate you guys. I love you guys. Thank you for the support. Go to the, the website. Go to the show notes here right under where you're listening to the podcast and you'll see that it'll be the very very first link will be the pre launch sale of Ronin and I'll be tracking seeing how well you guys respond to this because again, I know my podcast listeners. I know you guys. I love you guys. I've been talking to you and for, you know, over a hundreds of hours now.  So I know you guys will love this too. And I know you'll support me. So thank you so much in advance. All right. Segway back to creepy Hollywood and music executives. Here's the video about Matt Reif. Here we go.  Comedy Kat Williams  The dark side of hollywood is finally being exposed  Thanks to one of the true kings of comedy kat williams  You know before I became wealthy in business. I actually had a somewhat successful career in stand up comedy  I was on the way up  I was invited to a meeting With some Hollywood executives along with some now famous comedian and we were offered the chance for a deal at online stardom.  But the only way to receive the contract was by sucking both of the execs off.  I immediately got up and walked to the door.  But before I could even exit, the other comedian was sucking. Both of their d k simultaneously.  That guy's name was Matt Reif.  And that's Alpha King rule number 799.  Just because someone is more famous than you,  it doesn't mean they're better.  They might just be gayer.  It doesn't mean they're better, they just might be gayer.  No, I don't think I believe this guy.  But if this is marketing, this is great marketing because I've never seen this guy's face before, but his delivery is honestly too good. It's too practiced. It's it, there's very little emotion in it. It's, it seems to me like this is, this guy's full of shit, but a pretty good comedy bit if he is nonetheless.  But.  I didn't hear that whole video all the way through. So that's, that's pretty funny.  Tom Segura and I think Duncan Trestle did a video.  Making fun of this. Like I thought everybody knew you had to suck a dick to get into comedy. Like that's just the rule. And I think Matt Reif went and like blocked the guy who posted this Dom Lucre and all of this stuff and drama. I like Matt Reif. I think he's pretty damn funny. His crowd works amazing. I have nothing against the guy. I think this is pretty funny. And Hey, if you had to suck a dick. for hundreds of millions of dollars or whatever that dude's making and you're happy to do it. I got nothing against your man.  Do  you, my friend?  It might not be more, better comedy. You just might be gayer.  Oh, that's so funny.  But if Reif is, he's a comedian,  Again, a younger guy probably in his early 20s, mid 20s at this point sweeping the world on Tik Tok and all th

謝謝收聽。   如果你也喜歡我們的節目，請幫忙按讚或五星好評並分享給你的朋友，如果還沒有訂閱，歡迎免費訂閱(Follow)我們在Podcast和YouTube的頻道：go潮生活，每次更新你都會第一時間收到通知。   聯繫我們：gofreshfashionus@gmail.com   YouTube頻道: go潮生活 https://www.youtube.com/channel/UCTIHAxGvS-a1_-9FbrAEyww   Podcast播客: go潮生活   Spotify: https://open.spotify.com/show/1x9cWijAsecL7ZywPV38yn Spotify for Podcasters: https://podcasters.spotify.com/pod/show/gofreshfashion Radio Public: https://radiopublic.com/go-6r3q1k Pocket Casts: https://pca.st/pip6qwsv Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8zMGM4NTI4Yy9wb2RjYXN0L3Jzcw==   追蹤我的 Instagram： radio_host_vic  追蹤我的Facebook：Go潮生活 追蹤我的小紅書： http://www.xiaohongshu.com/user/profile/606b8cd5000000000100132d?xhsshare=CopyLink&appuid=606b8cd5000000000100132d&apptime=1646789932 --- Support this podcast: https://podcasters.spotify.com/pod/show/gofreshfashion/support

On Episode 41 of Trends with Friends — Howard Lindzon, JC Parets, Phil Pearlman and Riley Rosebee talk $6 Trillion on the Sidelines, Big Bases, Go Go Google, Howie's Trip to SF, Unbundling Sports and more. Like and Subscribe if you enjoy the show. Chapters Intro (0:00) Fresh Charts (4:47) Buying Regional Banks (8:10) $6 Trillion on the Sidelines (9:20) Howie's Trip to SF (14:24) Go Go Google (18:33) $MMYT, Checking the Box (22:51) Big Bases, BTC + ETH (25:44) Shoutout Michael Saylor (33:46) Unbundling Sports (36:45) There's Nothing Wrong with Old & Boring (43:15) Something Bearish (48:36) The Poison Ivy League (50:46) Featured Links Howard's Blog — https://www.howardlindzon.com/  JC's Blog — https://allstarcharts.com/blog/  Pearl's Prime Cuts — https://primecuts.substack.com/  Riley's Blog — https://popularprice.beehiiv.com/  Follow Us on Twitter Howard Lindzon — https://twitter.com/howardlindzon  JC Parets — https://twitter.com/allstarcharts   Phil Pearlman — https://twitter.com/ppearlman  Riley Rosebee — https://twitter.com/be_rosebee --- Send in a voice message: https://podcasters.spotify.com/pod/show/trends-with-friends/message

Google pays more than $10 billion per year for these privileged positions Trademark Genericide And One Big Way The DOJ Admits That Its Antitrust Lawsuit Against Google Is Utter Garbage YouTube under no obligation to host anti-vaccine advocate's videos, court says Google's cookie-replacing Privacy Sandbox reaches major milestone Google teaser previews Pixel Watch 2 and both Pixel 8 phones NFL Sunday Ticket on YouTube is a hit, with more subscribers than when it was on DirecTV Google will soon require disclaimers for AI-generated political ads Coke Y3000 made with AI Casey Newton reads the Musk bio so we don't have to Book Review: 'Elon Musk,' by Walter Isaacson Elon Musk's X is suing California over its online moderation reporting bill UK backs off breaking encryption Google pledges $20 million for responsible AI fund Jeff comment to Copyright Office on AI OpenAI CEO (and prepper) Sam Altman Said A.I. Won't Save Him in a Real-World Crisis AI learns to smell Amazon rolls out generative AI tool to help sellers write product listings Adobe launches generative AI for Creative Cloud users and raises plan prices GOOGLE CHANGELOG Google adds Prime Video and bunch of other stuff to cars with native Android software Find My Device 3.0 rolling out with new Android app icon Chrome is about to look a bit different You're invited to the new Google Visitor Experience Chromecast with Google TV adds official support for streaming your PS5 YouTube starts making the 'Subscribe' button glow when creators ask you to subscribe PICKS OF THE WEEK Visit Rockport Project Gutenberg Open Audiobook Collection Adobe Video Fall Updates 2023: Premiere Pro, After Effects, FrameIO Ant on "Friends Like Us" With Marina Franklin and Von Decarlo The Original Pixel Buds Hosts: Jason Howell, Jeff Jarvis, and Ant Pruitt Guest: Cathy Gellis Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: Miro.com/podcast

Google pays more than $10 billion per year for these privileged positions Trademark Genericide And One Big Way The DOJ Admits That Its Antitrust Lawsuit Against Google Is Utter Garbage YouTube under no obligation to host anti-vaccine advocate's videos, court says Google's cookie-replacing Privacy Sandbox reaches major milestone Google teaser previews Pixel Watch 2 and both Pixel 8 phones NFL Sunday Ticket on YouTube is a hit, with more subscribers than when it was on DirecTV Google will soon require disclaimers for AI-generated political ads Coke Y3000 made with AI Casey Newton reads the Musk bio so we don't have to Book Review: 'Elon Musk,' by Walter Isaacson Elon Musk's X is suing California over its online moderation reporting bill UK backs off breaking encryption Google pledges $20 million for responsible AI fund Jeff comment to Copyright Office on AI OpenAI CEO (and prepper) Sam Altman Said A.I. Won't Save Him in a Real-World Crisis AI learns to smell Amazon rolls out generative AI tool to help sellers write product listings Adobe launches generative AI for Creative Cloud users and raises plan prices GOOGLE CHANGELOG Google adds Prime Video and bunch of other stuff to cars with native Android software Find My Device 3.0 rolling out with new Android app icon Chrome is about to look a bit different You're invited to the new Google Visitor Experience Chromecast with Google TV adds official support for streaming your PS5 YouTube starts making the 'Subscribe' button glow when creators ask you to subscribe PICKS OF THE WEEK Visit Rockport Project Gutenberg Open Audiobook Collection Adobe Video Fall Updates 2023: Premiere Pro, After Effects, FrameIO Ant on "Friends Like Us" With Marina Franklin and Von Decarlo The Original Pixel Buds Hosts: Jason Howell, Jeff Jarvis, and Ant Pruitt Guest: Cathy Gellis Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: Miro.com/podcast

When a doctor gets caught abusing drugs, what should the punishment be? Jail time? Losing his license? And should patients have the right to know about their legal history?This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4106013/advertisement

Root hairs make me want to snuggle plants! Go Google them; you'll see what I mean. This is a discussion about root hair function, how to support them, and some brief life and product updates :)

I've got more tip, tricks, and life hacks to share in this episode. There's also a little soapbox I use to set the record straight regarding handicap car placards and plates. Another mention of some very important resources:PAF -  https://www.patientadvocate.org/NAMAPA - National Association of Medication Access & Patient Advocacy https://namapa.org/Patients Rising - https://www.patientsrising.org/ Giving credit where credit is due: Christine Miserandino revolutionized the chronic illness community by sharing her Spoon Theory with the world on her blog: https://butyoudontlooksick.com Because of her contribution, those suffering with chronic illness are often referred to as "Spoonies" and we often refer to energy stored and expended in units of spoons.If you'd like to be a guest, please reach out to Ann at GotAnySpoons@gmail.com

Returning to Trapital for a second time is comedian Roy Wood Jr. We last spoke in mid-2020 when lockdowns curbed his usual comedy performance routine. On the outside, it might not seem Roy has changed much since our first convo — he's still a regular on The Daily Show with Trevor Noah — but internally, Roy is amidst another career evolution.Roy made a successful comedic career — three specials on Comedy Central over a five-year span — out of finding unique angles to discuss external events such as news and politics. But now, Roy wants to talk about himself. Spurred by an appearance on PBS' “Find Your Roots”, Roy is more introspective about the relationship with his father, a civil rights activist, and how it influences raising his own son.How and where Roy delivers this refined message hasn't been decided yet. For now, Roy is taking time for himself to think through how he's changed, and so has comedy and the entertainment industry at-large. In our discussion, Roy hinted at some of those major changes. Here's what we covered:[3:15] The state of live comedy in 2022[5:32] Roy's insane performing streak from 1998-2020[6:27] Why the comedy club isn't the right venue for Roy right now [11:45] Comedian expectations have changed [13:35] Morality vs. profit [17:05] Roy's partnerships[18:42] Roy's criticism of Netflix and streaming[26:27] The new superstar is an assemble cast [31:08] How Roy chooses comedic topics[34:43] Roy's most personal joke[35:24] How much does Roy's son know about his comedy career? [37:39] How Dick Gregory changed Roy's life[40:48] Roy starring in Confess, Fletch movieListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: Roy Wood Jr., @roywoodjr Sponsors: MoonPay is the leader in web3 infrastructure. They have partnered with Timbaland, Snoop Dogg, and many more. To learn more, visit moonpay.com/trapital Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop's biggest players by reading Trapital's free weekly memo. TRANSCRIPTION[00:00:00] Roy Wood Jr.: You can be funny, you can get away with being funny for a little while, but true career longevity as a comedian, I believe, you have to make people feel, you have to give them an emotion. Sooner or later they have to leave feeling a certain way. It's not just a matter of the tactile Xs and Os of did they laugh at the setup? Did they laugh at the punchline? Okay, next joke. It's what are you infusing into that person's heart on the backside of this experience that you all had together on stage for an hour.  [00:00:36] Dan Runcie: Hey, welcome to The Trapital podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more, who are taking hip-hop culture to the next level. [00:00:56] Dan Runcie: Today's guest is Roy Wood Jr. This is his second time back on the podcast. The first time we recorded a podcast was back in the middle of 2020, middle of the pandemic. And we talked a lot about how the closure of comedy clubs and the closure of everything was affecting his life as a comedian and what he saw the world would be like on the other side of the pandemic. And now we're starting to be here, so it was a great opportunity to check in, hear how things are going for him. And we talked a lot about how the past couple of years have reshaped his perspective on the type of message that he wants to be able to. What are the best venues to do that and how he might change his approach up a little bit in the next few years. We also talked about streaming and what it's been like from his perspective as someone that is acting in movies, acting in TV shows, writing and producing shows as well, and how it's been like navigating these streaming networks, what their goals and incentives are. What his goals and incentives are and what he has seen from others in this space. We also talked about his upcoming movie Confess, Fletch. It's out in theaters on September 16th. It stars Jon Hamm. This is a reboot of the classic Chevy Chase Fletch movies from the eighties. So we talked about what to expect there, what he's excited about and more. Roy's good people, man, plain and simple. If you listen to the last conversation that him and I had, you know that if you've watched anything he's ever done on The Daily Show, ever seen him perform standup, you know that as well. Here's our conversation. Hope you enjoy it.[00:02:30] Dan Runcie: All right. We are joined today by a return guest to the Trapital podcast, the one, the only, Roy Wood Jr. How are you doing man? [00:02:38] Roy Wood Jr.: You're back. I'm back. You're welcome. You're all welcome. I apologize in advance for my voice. There's things that happened this week that I did not plan on happening. And this is the result. It was either this or cancel, and I didn't want to cancel it. [00:02:54] Dan Runcie: No, I appreciate you. Hey, it's either this, or, you know, this is part of getting back on the road, right, 'cause I feel like the last time we talked, we were talking about what the other side of this whole pandemic was going to look like and what it was going to be like for comics returning to the stage. And now you're in it. What has it been like to return to the stage and with everything? [00:03:15] Roy Wood Jr.: What's wild is that I can't tell you too much. You know in 2022 I've only done four or five road gigs. Most of my gigs this year were COVID makeup dates from '21. So I've been blessed enough to be able to, you know, have a podcast that I'm able to do for myself, and sell a couple of scripts, and just create other revenue streams for myself, when the pressure to go back out on the road wasn't there. Also, creatively, I'm just in a different spot, bro. And I know that the stuff that I want to talk about, I don't know if the comedy club is the right place. It's part of the process creatively, but I just haven't been in a rush to get back out to figure it out yet, you know? It's been a really weird year for me in that the thing that I've done for 23 years is the thing that I did the least this year. And you know, that part of it's been really odd. It seems like the clubs are doing well though. You know, I still talk to a lot of comedians that are in the clubs because I'm still kind of that on the outside looking in. So I see all the comics who are touring, there's guys who I didn't know were headliners yet, but apparently, they are now. They're out there, they're doing their thing as well. So, you know, I'd say, all in all, it seems like the comedy club model got through it okay. But I don't know how sustainable it is as an entertainer to continue to be a part of this standup comedy model. You know, a lot of these new cats, you know, they're finding their own venues and they're figuring out their own way through the internet to get shit popping for themselves. But, you know, I will say this about standup. Since the shutdown, this idea of having one magical five-minute set on late night, and that being the thing that definitively becomes the new pivot point in your career, the likelihood of that happening is definitely less and less as the years go by.[00:05:09] Dan Runcie: Interesting. I could only imagine how big of a life change it is for you. I remember you saying in the past, from when you started this once out of every 10 days, you were doing something on the road, right? Whether it was a standup show or something, and for you to be doing this completely different now, and just thinking about what the adapting is a complete life change, let alone anything on the business side of things.[00:05:32] Roy Wood Jr.: Until the shutdown, until a federally mandated government shutdown, from 1998, I'd never gone more than 10 days without performing, period. [00:05:41] Dan Runcie: It's huge. [00:05:43] Roy Wood Jr.: And I've gone months. I look forward to it for months at a time. I don't have another gig right now. And I have a corporate gig in three months and I'm like, perfect, perfect because it gives me the time, it gives your brain the time to settle. I can only imagine, you know, when you look at guys like Chris Rock, who have said, you know, you need time to go away and live and see the world and experience things and have something to come back and report on. I understand that now.[00:06:13] Dan Runcie: You also mentioned too, that there's material that you want to talk about, topics that you want to discuss that the stage may not be the best place for that. What are the things you want to discuss and why isn't the stage the best format? [00:06:27] Roy Wood Jr.: It's not the stage it's comedy club specifically. Like, alright, so I did Finding Your Roots over the shutdown and found out a lot of new truths about my father and, you know, some stuff on my mother's side, but as a father, myself, I often feel this attachment to my dad and then looking at how my father lost his dad when he was four. My granddaddy was gone when my dad was four. So when I think about that type of stuff, how that will inform the type of man that I will be to my son, and just family, and bonds, and the men who raise me in my father's absence. And there's jokes and there's stories, but as I figure out what the heart of the story is first before I make it funny, I don't know if the comedy club is always the right place for that because the comedy club, motherfucker, we want the jokes. I've been drinking. Me and my wife got dressed. I came here to be happy. You up there talking about your dead daddy and trying to figure out what that means for your son, motherfucker, I don't want to hear all that shit without jokes. So I think there's a place to go and develop that, you know, New York has a lot of different places, but also I think it's important for me to do my standup in venues other than comedy clubs because I think that sometimes, depending on the venue, you know, jazz club or black box, little theater or some improv house, I believe it changes how the material is received. You know, it changes how people listen to you sometimes. This is a terrible analogy and it's not going to be a perfect analogy, but it's like how food tastes better in church. You know, like when your grandma will pull a peppermint out of her purse, and she gave you that peppermint in the middle of a long ass church service, and that peppermint tasted like a pizza hu meat lovers. Like, it was just an amazing, so where we are sometimes can change the experience and the connection to the material. And so as I start mining this material, I'm going to have to figure out the best places to put it all together 'cause I feel like I'm teetering into some one-person show territory. And, you know, every comedian that I know that did a one-man show, you know, they didn't build it in a comedy club. You can sure present it at a comedy club, but you cannot build it there. That's why I've been meaning to talk to Jerrod to figure out where he built up Rothaniel 'cause, you know, that one was definitely a blend of the two skill sets. [00:08:54] Dan Runcie: Yeah. That's a good example of it. Just how he was able to be so raw, be so personal and different than anything he had done before leading up to this. I got to imagine, too, that part of this may also be linked with just the evolution of comedy and some of the other topics you've talked about recently and how people, especially nowadays, are looking for comedians to be truthsayers or they're also looking for them to be the ones that can tell them certain messages and how there's some people that believe that should be the case, but there's others that, I know you said this before, that it shouldn't necessarily be that way. So I feel like there's some of that that could also be potentially in line with some of the broader feeling about what is the best message to communicate where. [00:09:39] Roy Wood Jr.: Yeah. And I think once you figure that out as a performer, the people will come find you. You know, I don't really think it matters where you go once people love you, they will follow you to wherever, you know, so I think that's it. They went to a farm to see Chappelle. So you can come up with different venues, you know, once you have the ideas that are worth hearing. So it's my job first to get the ideas together.[00:10:02] Dan Runcie: Right, yeah. There's something about that comedy club setting, like you said. You're going with your significant other, you got the two-drink minimum. No, like I'm trying to get these laughs out that just doesn't, that works there. That doesn't necessarily translate elsewhere that could obviously work to your benefit going elsewhere. [00:10:18] Roy Wood Jr.: You can get deep in a comedy club, but you really have to stack the show properly. The people have to know who they're coming to see. And I'm still a comedian where, you know, with The Daily Show, unfortunately, this is a lot of people's first discovery point for me. So you don't know the previous 15, 16 years before I got with Trevor. So, you know, even those people come to a show and they want me to be a little more political than what I am on this show. And I'm like, sorry, that's not who I am. That's not what I do. So even within the construct of just regular standup, they still want something more specific. So, you know, it's about just figuring out, you know, the right places for that. But if you put that person in a setting they've never been to before, well, now you don't know what to expect. And I just think it just changes how you see and analyze things a little bit. You know, I'm going to try to experiment with, you know, different venues in '23.[00:11:15] Dan Runcie: That makes sense. You mentioned the politics piece of it, too, and just , given what you and Trevor are doing on The Daily Show, people coming to you for that. But I assume part of it also is channeling back to that truthsayer thing and seeing some of the things that Chappelle and others have talked about. Do you think that the way the current climate is that when people are expecting you to speak on these things, do you think that this changes and continues to evolve, or do you feel like this is kind of the place that things are right now? [00:11:45] Roy Wood Jr.: I don't think that the role of comedian has changed. I think that the expectations of a comedian have changed. Some for the better some for the worse, but I can't think of any one standup comedian that I know that is, like, set and looked themselves in the mirror, okay, today these jokes are going to change everyone's and change the world. You know, comics are more outspoken. Comics are more, you know, quicker to say what they feel on stage, especially the young ones, which is good. But I don't feel like when people say this climate, the climate is about the people reacting to what the comedian said, but most of these comedians that people get mad at, they've been saying shit like this for a long as time. But they're groups of people that have decided, you know what? I want to hear that shit no more. So they got something to say and they got a right to that. But I think at the end of the day, I don't think comedians have changed. I mean, Louis C.K. Back, he's cooking. Chappelle got another three special re-up from Netflix after all of the outrage or whatever. So that should show you where the corporations stand. And for as long as you are an entertainer that has an audience of some sort, you know, they're going to find a place for you regardless of whether or not that pisses off another group of people. You know, that's just kind of where we've always existed as a society. It's capitalism, baby. [00:13:10] Dan Runcie: Does part of you see someone like, let's take Chappelle, 'cause you had mentioned him, him still getting these deals even after the backlash or even after the response. Does some of that almost feel like, okay, we're not necessarily just responding to what people may get mad at, there's still clearly an opportunity or there's still people that want to hear what we have to say, even if the expectations from our viewers have changed? [00:13:35] Roy Wood Jr.: I think that as a society, you know, it is very difficult to place the expectation of morality and profit on a corporation. Most corporations have to choose between one or the other. And when I say profitability, you know, we're talking gross levels of profitability. I don't think many companies care to a certain degree about people in general. You know, this is bigger than just entertainment and whether or not you can say something that pisses off a group of people. Delta Airlines just started paying their flight attendants for when the plane doors open and they're boarding passengers. It's nothing moral. There's nothing moral about that, but it's definitely profitable. And only when it became embarrassing, which is not profitable, that they become a company with morals. If you can't attach profitability to morality, more often than not, you're not going to find a corporation that's going to make moves like that. I'm not surprised that Netflix gave Chappelle more specials for the amount of people that were mad at it, clearly, somebody was watching it and this is Netflix. Netflix cancels shit while you are in the middle of watching the episode. The second episode of a 10-episode show will come out and Netflix about, yes, cancel. What? Damn, can I finish? Season one? Nah, we've already looked at the metrics of the first episode that tells us everything we need to know. So, you know, that's a company that, you know, like people say that, oh, it's a FU to the LGBTQI community. It's definitely a slight to them for them to rebook Chappelle after they had said what they said and everybody had protested, whatever, whatever. But also Netflix is a company and that's about profit, which means somebody was watching Chappelle. And that's all they care about. That's all most companies care about is eyeballs. So, you know, unless you're getting into just straight-up criminalistic behavior of someone, morality versus profit is always going to be a tug of war that most corporations, they just do not have the heart that people do.[00:15:34] Dan Runcie: That's real. That's real. I mean, and even thinking about Chappelle specifically, because of how Netflix tracks the performance, a lot of the backlash likely helps those episodes because you have some that are tuning in because they want to hear what he has to say. But you have others tuning in because now they want to see or hear what he said that is causing all of these headlines.[00:15:55] Roy Wood Jr.: And that's all Netflix cares about. So the surprise on the backside is that can you believe this company didn't care? Yes, I can absolutely believe this company didn't care because more often than not most companies don't care. And that goes into women's rights, that goes into race, and George Floyd, and every company putting up black lives matter, whatever the fuck on the top of their website, and black squares and Instagram. So, you know, when it comes to a bevy of social, it is just, you know, it's interesting because corporations are now rocking a heart because now being moral. if it's profitable and cool, they'll jump on board. But if it's not, they're kind of like, eh, we'll see.[00:16:37] Dan Runcie: Yeah, for sure. You've experienced this, you've worked with a number of these networks and seen the decisions that you've made. How has this impacted you at all with any of the partnerships you've made? I know you have the deal with Comedy Central that you've had. I know you had a special that came out with them, but we'll talk about that in a second. But how has that been with regards to you, and your specials, and your content, and how that works for you, both with the things that you want to do with the networks, and how you're able to still produce and create? [00:17:05] Roy Wood Jr.: You know, from the standup side, you know, it's fine. We're Comedy Central. You know, we had a, I call it The Trilogy. I had my first three-hour specials with Comedy Central and they were good. And now, as I think about what that next block of content will be, you know, we'll figure out where that's supposed to go once I figure out creatively, what the fuck it's going to be? But, you know, on the scripted side and selling scripts, I've been very blessed to have opportunities to sell stuff, not just the Comedy Central, but you know, Fox and NBC in the last couple of years and HBO Max as well. but the thing is that it's very difficult to predict how COVID is going to affect a network's creative strategy when it comes to scripted, you know. Like scripted is, that's where the glory is. That's where the fun is, right? But, you know, I had one script, Jefferson County: Probation. Aaron Magruder was my, you know, executive producer and co-creator on it. And as soon as we got the script together and shot the pilot, there was a merger between Viacom and CBS and they changed their strategy. And then right after that COVID hit and they changed their strategy again. And at both of those mile markers, scripted shows were the first things to get cut from the budget because they're the most expensive. So the pressure to be profitable fast or to have a cultural impact fast is greater now on the content that, you know, that we have because the thing that I don't like about Netflix is that what streaming has removed from our zeitgeist is the concept of a cult hit. You know, like a cult hit TV show. Cult is just a nice way of saying underground and not a lot of people watch it, but the ones who watch it really, really love it. But there are shows that sometimes do not pop until season three. Sometimes season four and it takes people a while to get on board, but then you have a network that has creative execs who want to stay in that pocket. And now we believe in this show. We're going to give it another season, give it another season, give it another season. This don't happen with black shows. I'm talking about Arrested Development and you know, shit like that. And maybe The Wire, if you want to count that as a cult hit. But I feel like The Wire was more by the time they got to season four, everybody was on board, but at that point, HBO was like, wrap it up. Streaming, the analytics that are attached to streaming companies deciding whether or not a scripted show lives or dies has eliminated the ability for certain shows to germinate over a year or two, and really have an opportunity to find their audience, get the word of mouth. Everything is now, now, now. And so because of that, you know, where scripted is concerned, you have to have an idea that pops now, that sails, now that gets on TV now. And if you're really lucky, it also touches the vein of what is happening in the now. That's why Abbott Elementary is what it is. You have a great creator. You have a great writer. It's well cast, it's shot beautifully, it's funny, but also educators are at the forefront of a lot of the bullshit that's been going on the last two years. It's perfectly on the pulse. It's perfectly on the pulse. So, you know, word of mouth isn't enough. You also have to have the numbers. And so, you know, I'd say that for me, when it comes to coming up with scripted content, you almost have to find something that lives. You have to have the idea that lives at multiple intersections, because if it's just a fun, cool, nice idea. That might not be enough anymore. That's 2015 ideology. [00:20:34] Dan Runcie: Yeah. The closest thing that seems like it's comparable to that cult classic of discovering it seasons later is when something gets picked up from a smaller network and then gets put on one of these big streamers. For instance, I'm thinking about South Side. Season Two. It's on HBO Max. And I think that made a lot of people that weren't watching South Side Season One discover it. [00:20:57] Roy Wood Jr.: Correct. Like, there's a show that was on in Canada that came over to Netflix called Kim's Convenience and that was a fucking hilarious sitcom that somebody like me, I would've never discovered had it not come over to, but it had to live over in Canada for two years. But you need execs who care about the IP and care about the idea. And a lot of these execs are under the same pressure as the creatives. You better be bringing this studio, some hit shows and you better be signing and buying scripts from the best creators 'cause if you aren't and we don't have a hit, if we're not getting nominations, and we're not getting talked about it's your ass, too. So if you have an exec that is betting on a show, that's just has midling numbers versus just canceling it, and bringing in something new, there's also job security in that for them as well. And I think that's why, you know, to a degree, you know, you don't see shows that get an opportunity to build and grow their audience, either you a hit out the gate or you got a target on your back. [00:21:57] Dan Runcie: The other challenging thing about this is knowing what those numbers are and whether or not the streaming services are sharing them with you. From your perspective as someone that is doing the scripts, selling shows, do you feel like you're getting any true quantitative aspect to be able to compare and say, okay, I see what I would've been able to hit or what the target is or how that compares, 'cause that's the piece that feels so non-transparent at all right now.[00:22:26] Roy Wood Jr.: That part of the game is still above my pay grade because I haven't gotten anything that's gone to series. I've sold a bunch of scripts that have all gone to pilot and most have gone to pilot at least. But even with the stuff over at Comedy Central, you know, we're on basic cable. So it's Nielsen. So, you know, that's more above board than companies giving their streaming numbers. But I wouldn't even be able to speak to that, unfortunately. I hope to be able to one day, but not today. [00:22:51] Dan Runcie: Yeah. There was some interview I had seen it was Steven Soderbergh or someone like that. And he was like, I have no idea how well these movies do. They literally just tell me, yes, this was good. You can make another one or no, we're all set. Thanks. And he's just like, okay, then that's when he decides to make another movie. [00:23:08] Roy Wood Jr.: Yeah, that part of it, yeah, you are totally flying blind as a creator. You know, at some point there's going to have to be some equity in this, but, hey, sooner or later, all of these streaming sites are just going to keep merging and folding into one another. It's like airlines in the eighties. Go Google up how many different airline carriers we had in the eighties. And then here we are now with United, Delta, Southwest, JetBlue, and, what, American. Spirit and JetBlue emerging. So, okay, so you'll have, what, four or five major carriers? In the eighties, there was like, well, over 30. I could Google it real quick, but I know for sure I can name 15 airline companies from the eighties and I bet you the numbers are higher than that. [00:23:50] Dan Runcie: Yeah. It's that whole industry. Even the big ones have done so many consolidations, even in the past 20, 25 years, they've done a bunch. It's been wild. [00:23:59] Roy Wood Jr.: Yeah. My point is that all those streamers are going to eventually all keep folding into each other and it's going to be basic cable all over again. [00:24:05] Dan Runcie: Oh, yeah. And I think, too, even how they're making decisions is starting to stand out. I'm sure you saw the Batgirl news when the movie's done, they just decide not to run that thing and just put it as a write-off. That's not going to be the last time that happens. [00:24:20] Roy Wood Jr.: Yeah. It's literally cheaper to not release this because the landscape keeps changing, bro. My heart goes out to that whole team. They are crushed about that. You know, as they should, but you work hard on a film, spend 90 million, at least you could do is put it out. But, you know, I just think that, you know, corporations like it's, again, it's profit. The right thing to do would've been to release the Batgirl film, but if projections and analytics have already told you that this film more than likely will underperform in the top tier markets where we need it to perform above money, profitability, it ain't profitable. Morality ain't profitable, man. So fuck them folks. We ain't going to release the film. Oh, but we should, they worked really hard. It's a black woman get to be black. We don't give a fuck. Cancel it. That's how a lot of places think, man. And you know, as they say, the game is the game, but that don't make it right. That don't make it hurt less. I just think that that's where a lot of companies are coming from, you know. They want bankable stars or an idea that's high concept and easy and quick and catches on. I still think that, you know, when you look at a show like Squid Game, which was such a breakout, you know, hit for Netflix, I think that the new superstar is the ensemble. You know, if you can't get a single star to carry your thing, then you need a great idea with a bunch of people nobody knows anything about. And then that's how you get people to invest, get people to invest in the concept and not the face.[00:25:47] Dan Runcie: Interesting. I can see that because I feel like there's so many big-name movies that you see on Netflix and they have all of these actors that you would consider to be A-list, but they come and go. But yeah, the magic of Squid Game is that it didn't have that, but it had this fascinating topic that people just wanted to have more and more of. It created a bunch of memes. And I'm sure not only they're trying to create a sequel, they're trying feel like, okay, what is the next thing like that that's going to take off. And sometimes it's random. I mean, I don't know if people thought that Queen's Gambit was going to take off the way that it did or any of those things. I feel like Netflix, especially, it feels like it could be very, you know, we'll see what happens.[00:26:27] Roy Wood Jr.: I mean, when you look at shows that have sustainability and have expanded their universes, like Power, there isn't a single actor in Power that is such a behemoth. Like, and I don't say that as a slight, it's an extremely talented cast of wonderful A-list actors. But when you look at how they try to anchor a show around one person, where Power is, it's always been a universe of people all working together. Of course, you have Mary J and Method Man in it, but it's not Mary J and Method Man alone to, it's not Joseph Sikora alone. Abbott is an ensemble cast. It's not a singular person. And so I think that concept will, I don't know, man. Why do you think people get so excited when Idris Elba comes back to do another round of Luther? It's 'cause, oh, my God, it's him. You get Idris every scene being badass, but he's busy, he's got movies to do and stuff. So I just think creatively, we're probably in a world where, you know, by and large, I feel like we'll just see more and more, you know, larger groups of people unless you have a network willing to pour millions of dollars into one person. You know, I don't know.[00:27:34] Dan Runcie: Yeah, I think, too, we talked a little bit about how this is part of the evolution. Part of it, too, they want to have something that's quick to capture people's attention. And I think some of this has impacted how comics, and you as well, have talked about how it may approach your shows and how you're delivering certain information. And I know you've talked a lot about both the balance of having the timely topics, of talking about something that's current versus having those evergreen things that you need to, or you want to be able to tap into. And I feel like, you know, why actually Imperfect Messenger, you did a good job of that with just being able to balance things, you know, whether you're talking about current topics or just evergreen things. How conscious is that when you're thinking about the topics that you want to cover in a special?[00:28:22] Roy Wood Jr.: Well, for Imperfect Messenger, my comedic philosophy up until now, it has changed now 'cause I want to talk about myself and not the world. But the creative excavation process of a joke for me boils down to what is everybody saying about this topic. And is there anything new I can say? And if the answer is yes, then I continue down that road of exploration and then I put that joke on stage and then the best jokes win. As I like to call it, those are the jokes that make the 25-man roster, like baseball. Like, these are the start. 12- man, if you want to go basketball. So, you know, if the argument is A and B, is there a C side to it that I can introduce? Like if you look at my second special, No One Loves You, where I talk about the national anthem and the debate at the time with Kaepernick was should people stand for the anthem or should you take a knee? And my angle was why is that song the anthem? That song sucks. And then an exploration into what songs could replace it. What, if you won't stand for that song, is there a song that people would stand for? And so that's kind of my approach, you know, to a lot of this. You know, and if we're going to talk about Imperfect Messenger and we talk about policing and, you know, the issues that lie in policing in America now. Okay, fine. It's going to take bureaucracy and a lot of bullshit to try and get that changed. But in the meantime, in the interim, what are the small things cops could do to help? And then the joke is just essentially, a run of those things. You know, every now and then just let a black person, someone who should have gone to jail, let them go. If there's Stop Talking in Code on the radio, I forget my material. Like, literally the night I do a special, that material just turns into Thanos dust in my brain. But for me. That's how I've always tried to approach standup and my material rather than just arguing from the conventional positions that have already been presented to everybody because if nothing more, I want you to leave with a different perspective. I'm not trying to be right or wrong. I am just trying to make sure that you get something that you hadn't considered. [00:30:26] Dan Runcie: Yeah. I always got that impression. I feel like that's a good example. I also think about, from Imperfect Messenger, your piece about Leonardo DiCaprio and Django Unchained and even though that movie, you know, I think like eight years ago at that point, still everyone knows exactly who you're talking about. It's timely. It's not dated in this way of a comedian still referencing, you know, pop culture from the nineties, but you have it. And you're able to weave that in with everything that's happening. And I feel like even though that was a movie that was a few years older, you're still relating it to all the topics we're talking about now, like allyship and all those things. So I feel like people may not see the subtleties, but when you really break it down, you can see how much goes into constructing a good joke.[00:31:08] Roy Wood Jr.: I appreciate that, man, 'cause you get paranoid about that type of stuff, 'cause you don't want to be dated, but are there evergreen examples of a point that I'm trying to make that could help me parallel and boil this down, you know, a little bit more? You know, that special was also very interesting because the story that I told near the end about a childhood friend that's in prison for the murder of a person I know, but, you know, he was the getaway driver. You know, like that was a joke. He was a getaway driver in a robbery that turned into a murder is what actually happened in real life. And so he never went in the store, but in Alabama, the law is set up where everybody gets the murder charge. If a murder happens while your crime is being committed. And that joke was set up in a way where it was really about him and the sentencing and how it's all messed up and blah, blah, blah. But you know, there's part of me that's, you know, I love Birmingham. I love Birmingham, Alabama. I love the people there. And I've tried, you know, for the entirety of my career since 2001, when I came home and started at the radio station and started doing stuff in the community with the radio station. I've always tried to be a person that's of the community. And so that joke carries a different level of responsibility when I'm home because everyone remembers that murder. Everyone remembers Mr. Muhammad being murdered at the Music-N-More store and that man was a pillar of the community. So if I'm going to speak on his legacy, there's got to be balance to that. And you know what. I probably should reach out to his family before I put this on national television. And so when I did that and I had a conversation with his son, it completely shifted what that joke was and it made it the right version of what that joke needed to be. And that's the thing that I really enjoy. And it's part of really what's triggered so much more of where I am now creatively because that just wasn't an A, B, and C observation. This was a legitimate issue that I was having within myself of feeling like my friend should not be in prison for the rest of his life for being an accomplice, but also feeling empathy for the family, because I knew them. Like, they carry my CD and I'll spare the story here, but in the special, you know, I tell the story of my relationship with this store as an independent music artist, like this store supported local rappers and, like, they help people kickstart their career. So it's not as cut and dry. So when you look at a law, like, the one that Alabama has set up and then you start talking to the victims, then you start understanding why these laws are in place. And so that will always be my favorite joke isn't the word, but it's definitely the most honest joke that I've told on television to this point. [00:34:03] Dan Runcie: Yeah. Well, definitely link it to this one to make sure that people can see it, that or listening to this episode right now and just bringing it all full circle. I can see how this is informing the type of content or the type of message that you want to be able to push forward, whether you're telling it in a different setting, whether you're finding new ways to tell it, it has been really cool to see how so many of our favorite comedians have been able to find new ways to be able to share different messages or even things that they may have to give a little piece of and seen that that's where they want to move more into for the next stage of their career. So I'm excited for that. [00:34:43] Roy Wood Jr.: Yeah, it's going to be fun. You know, it's going to be fun, talking more about my father, my relationship with him talking about, you know, raising my own child. My son is six. So you know, that is definitely a new and scary place to be as a parent. But yeah, yeah, I'm excited about what's down the road, but I'm just not in a position anymore where I feel like I need to rush. You know, I was very blessed, but also probably very crazy. I put out three one-hour specials over the span of five years. That's a pretty healthy clip, you know? So I feel like I should go sit my ass down somewhere for a second and really think about, you know, what it is I want to say and what I'm trying to do. [00:35:24] Dan Runcie: What's your son's relationship with your comedy? Is it something that he goes and checks back in looking back at old clips, just to see the history of where you came to things, or is he not allowed to look at all that just yet?[00:35:37] Roy Wood Jr.: He might catch me on the couch every blue moon watching old episodes of The Daily Show. Like, I binge our show every week, 'cause I don't get to always watch it every night 'cause of whatever's going on. So he may pop in and see me on television. Like, if you ask my son what his father does for a living, he'll say my dad works on TV and he's a comedian. Like, he knows that much. He's been with me to sound checks early in the afternoon for, you know, theater shows and stuff. But the idea of bringing him around this and exposing him to it for the sake of this is what you're going to do, this's a family business. Nah, not really. I'd like for him to see some of the cameramen and the editors and the computer stuff. I don't think my son will be a comedian because he has two loving parents, which is already the worst thing that could happen to a comedian. To be a good comedian, you can't have both of your parents love you. What trauma you got? We want to know what's wrong with you. [00:36:32] Dan Runcie: Right. What is the source of the comedy then?[00:36:35] Roy Wood Jr.: Yeah, so we're trying to raise him as pain-free as possible. So I think that's going to make him ineligible for most comedy clubs. [00:36:41] Dan Runcie: maybe he'll go back and look at the old stuff. He'll go back to that. You know, the Last Comic Standing run, then he'll come back to see, okay, all right. I can see this trajectory here. I can see what dad's been up to. [00:36:52] Roy Wood Jr.: Yeah. I mean, he's funny. He has a sense of humor. He's cognizant of that, but it's not something I encourage or discourage. It's just, you know, whatever you feel like doing today, bro. Then that's what you're going to do. Like right now he's into the BattleBots. So let's watch and do things that are related to mechanics and STEM and see where that goes.[00:37:10] Dan Runcie: I'm hearing a lot from you in this conversation that talks a lot about both mentorship and the relationship that you have with others in your life, especially family members and important figures. And I know that from a comedian perspective, Dick Gregory was an important person in your life. And you had referenced in a past interview life-changing conversation you had had with him and it would be great to hear a little bit more about what that conversation was like and how that changed, how you ended up approaching comedy. [00:37:39] Roy Wood Jr.: I only saw Dick Gregory, I only opened for him twice. And the first time was in Selma at the Bridge Crossing Jubilee. It was a banquet that he and Jesse Jackson were speaking at. And then the other time was in, I opened for him proper in a comedy club in Zanies in Nashville. And he said something that just always resonated with me. You know, I'm butchering the quote, but he said people always ask me, Dick, why you always on the road? Why are you always out of town? And I said, because the battle for justice ain't at my house. And so that always stuck with me in terms of his tenacity right up till the end. You know, he died the way that, that every comedian wants to die and that's with dates on the books. I think it's the biggest compliment that, you know, any comedian can have is to die with still having more work and gigs scheduled because you got to get the message out there. You got to make people laugh. You got to try to heal people. In Dick Gregory's case, you know, he was doing things that were far above and beyond just telling a couple of shuck and jive jokes about police reform. This man was out there really doing the work, you know, concurrent. This man would have had a full itinerary all day and then go do two shows on a Friday night. It's not like he was just posted up in the hotel, watching Maury Povich till 7:30. So, you know, when I look at his career and everything that he did, that was a beautiful thing to see. It was a beautiful thing to see a dude knocking on 80 that was just at a comedy club on a Friday night, and it's 350 people ready to pay him and ready to hear what he has to say. And to be able to still say things that are resonant and that are on the pulse of what people are feeling, you can be funny, you can get away with being funny for a little while, but true career longevity as a comedian, I believe you have to make people feel, you have to give them an emotion. Sooner or later they have to leave feeling a certain way. It's not just a matter of the tactile Xs and Os of did they laugh at the setup Did they laugh at the punchline? Okay, next joke. It's what are you infusing into that person's heart on the backside of this experience that you all had together on stage for an hour. And, you know, I saw Dick Gregory do that twice and Selma was even more amazing 'cause he did it from a podium and I cannot explain to anybody how hard it is to do standup comedy from a podium. Jokes do not go over a podium, lectern, whatever the hell you want to call it don't matter. The jokes don't go over it. The moment you standing at one of them damn things, you look like a preacher and none of your jokes are funny, but Dick Gregory demolished, demolished, it was a good time. [00:40:19] Dan Runcie: That's special, yeah. He's someone that always stuck out in a unique way with everything that he did. So and I think a lot about that, even with artists or anyone that's performing on stage, if you can still do this when you're 70, 80 years old, that's where the real magic comes. And I know many of the younger artists now want to get there and it's great to see. I think, you know, you're in a generation of comedians that I think are going to be doing the same thing as well., [00:40:44] Roy Wood Jr.: Trying to, that's what I'm trying to get to. [00:40:48] Dan Runcie: All right. Well, before we let you go, we do got to talk about the film that you have coming out, Confess, Fletch out in theaters September 16th. And I have to ask, you're a detective in this film, you're opposite Jon Hamm, is Jon Hamm, a white ally that we could trust in this movie? [00:41:07] Roy Wood Jr.: Yeah, yeah, in the movie. Yeah, I'd say in real life as well. I'll go ahead and hang that on him. No, it's dope. I also had to give a shout-out to our director, Greg Mottola, and Greg, you know, really worked to create something that totally feels different from the bright lights and the big demonstrative jokes that were the eighties Chevy Chase version of this character. And so, you know, it plays right into Jon Hamm's warehouse. I'm just happy. I got to play a cop in Boston and they didn't force me to do a Boston accent 'cause that would've been insulting. That would've been very terrible. [00:41:39] Dan Runcie: Was that a conversation at all? Did anyone even broach, Hey, should you try to do this? Or should we, 'cause I know that Jon Hamm with The Town and all that stuff, I know he's done it before. [00:41:48] Roy Wood Jr.: It was breached briefly during my audition and at the audition, they said don't even try it. We've watched a tape on you. I'm like, well, just let me know if you wanted the cop to be from Alabama. I can nail that one, man.[00:42:02] Dan Runcie: Sometimes I feel bad. The ones that they try to do, like, when Anthony Anderson was in The Departed, love Anthony Anderson, but I feel like they try to make everybody in that movie. What was it, Mystic River, I feel like that was another one where they try to have everyone do a Boston accent. I'm like, all right. I don't know, you know. Let's have a few signature characters maybe, and I think everyone else is fine. [00:42:20] Roy Wood Jr.: Yeah. Yeah. It was fine. It was definitely a good time. It was a good shoot, you know I think just murder- mystery- comedy, you know, I think it feels light enough and fun enough in these times. And so, you know, we don't get too woke in it and I know everybody is scared of the woke and the woke mob is coming. A, it's a cop trying to catch a criminal or a guy that he thinks is a criminal. It's a cop trying to solve a murder and a private detective trying to solve the murder as well. So, you know, I think it's a good film. [00:42:48] Dan Runcie: And we talked a lot in this conversation about streaming and everything releasing there. This is not debuting on streaming, out in theaters, available on demand as well. Did that change to the creation process at all? Or does that change your relationship at all with this movie? [00:43:05] Roy Wood Jr.: No. I think that it'll be interesting to see how quickly people see it and when and where. You know, I do think that coming out on demand, in addition to theaters, I think it only helps word of mouth and I think it still brings profits for the film itself. So, you know, in that regard, you know, I think it'll be fine. But when you make the movie you're, as an actor, my job is to just make the movie y'all can figure out the rest of that shit after, you know, two months from now in post-production, you can decide how many theaters and blah, blah, blah, and all of that. [00:43:34] Dan Runcie: Exciting stuff. Well, we'll definitely look out for that, but Roy, it's been a pleasure, man. Thanks for coming on, keeping it real as always. And if people want to follow you and stay in touch with everything you're doing, where can they find you?[00:43:46] Roy Wood Jr.: Oh, it's Roy Wood Jr. I put an @ sign in front, .com on the backside. Also visit me online, my podcast, roysjobfair.com. [00:43:54] Dan Runcie: Good stuff. Appreciate you, man. Thanks again. [00:43:56] Roy Wood Jr.: All right, will do.[00:43:58] Dan Runcie: If you enjoyed this podcast, go ahead and share it with a friend. Copy the link, text it to a friend, post it in your group chat, post it in your Slack groups, wherever you and your people talk, spread the word. That's how Trapital continues to grow and continues to reach the right people. And while you're at it, if you use Apple podcast, go ahead, rate the podcast. Give it a high rating and leave a review. Tell people why you liked the podcast. That helps more people discover the show. Thank you in advance. Talk to you next week.Advertising Inquiries: https://redcircle.com/brands

Casey took a vacation, Myke is doing well. Pokémon and F1 obsessions are abound.

Casey took a vacation, Myke is doing well. Pokémon and F1 obsessions are abound.

Note: Due to the Media Days schedule, we’re unlocking both our premium SECMD recap episode from Friday and our Roster Draft episode from a couple of weeks back, in place of the usual free Monday episode.Justin and Painter keep you up-to-date with the latest important football transnational news, then dive into what they learned from Auburn’s trip to SEC Media Days in Atlanta on Thursday.They talk about Bryan Harsin’s bluntness in his time on the main stage and the top-down message he’s sending about his 2022 team. They also discuss the Tigers whose stock rose this summer, led by a new wide receiver, a returning defensive lineman and — somehow — the most talented offensive player on the team.The episode wraps up with some basketball talk, as Auburn finalizes its plans for the upcoming Israel tour that will be televised on SEC Network and Bruce Pearl promotes a longtime support staff member to a new role.Follow Justin (@JFergusonAU) and Painter (@paintsharpless) on Twitter.If you’re receiving this episode for free and would like to upgrade to a paid subscription that gives you access to all stories and premium podcast episodes, subscribe using the button below or clicking this link.Photo Credit: Jimmie Mitchell/SEC This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.auburnobserver.com/subscribe

Random thoughts. 10 We are a greedy hypocritical bunch of humans. We say one thing until it nips us in the butt and then we quickly change. We will say we want; demand and we will fight for things. Up to a point when someone says... Take the bus or the train, don't fly and don't you dare make plans for vacation because the carbon footprint is too high. Hell no, I wouldn't want that and that is only an example. We could save billions by outlawing fast food. Make people lose weight and while we are at it, let's tax fast food at a higher rate. Oh, but then it is no longer alright even though we would save billions in healthcare. Healthy people would no longer be a burden on the healthcare system. But then if a politician ran on such a platform... They would never get elected. People do not want to hear the truth. People are hypocrites through and through. The problem with the government is that they are ruled by unseen, unexposed people. The lobbyists, the businesses that thrive in having the "in" with the people on higher levels. Could we not completely outlaw food colouring? Maybe stop the production of all non-recyclable plastics? Many countries and municipalities have managed to stop the use of plastic bags and straws. Yet we continue with millions of other harmful and toxic substances that hurt us every day. We are all at fault. We support McDonald's, KFC, Coke, Burger King and so on. Sure, it's a free country but no one regulates the shit that goes in our food. They say they do but we all know there are hormones and other chemicals going into our meat. Why can't we outright outlaw all of this? Greed, profit and business. I am not against business, growth or profits. Go Google me and see what I have done and been involved with. But this needs to stop and the only time this will stop is when people truly care... But people will never care until it is too late... Why wait till it's too late you ask? #future #fomo #depression #mentalhealth #crypto #politics #government #NFT #life #blog #blogging #finance #career #housing #affordablehousing #mentalillness #depressed #property #miserable #reality #inflation #FOMO #socialmedia #money #oppressed #liberals #conservatives #leftwing #rightwing #commonsense #seniors #billionair #globalwarming #zsoltzsemba --- Send in a voice message: https://anchor.fm/zsolt-zsemba/message

For the last seven years, Ryan Lee has helped people build wealth by debunking bogus financial plans based on hope. Instead of hoping the stock market performed, that taxes would stay low, and hoping that his investments would perform as advertised, he developed something infinitely more valuable than hope: Control. Ryan has unlocked a personal path to achieving financial independence as well as a system of money management that he is passionate about sharing. In this episode, Ryan shares his investment strategy and the 4 pillars that you can use to evaluate a potential investment an determine if it is going to bring you the most reliable returns. Ryan's links: https://cashflowtactics.com/ https://podcasts.apple.com/us/podcast/rise-up-live-free/id1500021021  --- Transcript Before we jump into the episode, here's a quick disclaimer about our content. The Remote Real Estate Investor podcast is for informational purposes only, and is not intended as investment advice. The views, opinions and strategies of both the hosts and the guests are their own and should not be considered as guidance from Roofstock. Make sure to always run your own numbers, make your own independent decisions and seek investment advice from licensed professionals.   Michael: What's going on everybody? Michael Albaum here. Welcome to another episode of the remote real estate investor. Today with me, I've got Ryan Lee with Cash Flow tactics. And Ryan's gonna be talking to us about his background, how he became financially free, and what are some tips and tricks that you can maybe do the same? So let's get right into it.   Alright, Ryan, so you were saying before that you figured it out? Because you had to? And so I'm curious to know, what was it that you figured out? What were some of the tips and tricks and tactics that you figured out along the way?   Ryan: Yeah, man. So again, kind of going back to Rich Dad, Poor Dad, you know, first he like slapped me in the face and said, Hey, you, everything you think you know about money is wrong,   Michael: You're doing it wrong.   Ryan: Yeah, you're doing it wrong. And you're an idiot, right? And then the next thing that he said was, hey, the definition of financial success. And this radically revolutionized my thought process. It's not how much your net worth is, like, at the end of the day? No, it doesn't matter how much money we have, no matter how much income your assets generate. And so I started measuring my success off of how much income can my assets generate? And how long is it going to last? And how predictable is it going to be?   And this really exposed the lie of the 401k. Because even if I had quote unquote, enough money in the 401k, I couldn't get it right, it was stuck, it was gonna be taxable. And I couldn't take it out before 59 and a half. And so I realized, man, that's that's a trap. So I went down the world of real estate, and real estate is the most powerful wealth creator out there. But it's also a pretty dangerous tool, right? And I went into it super naive. I'm grateful that I did it because I made a lot of mistakes. But you know, I went into the game of real estate trying to do it all on my own. Right, I thought may I'm gonna go out and find the property. And then once I find it, I'm gonna rehab it, and I'm gonna renovate it, and I'm gonna put a renter in there, then I'm gonna collect the rent. And I did that three times, right?   And the first time I did it, walked around with my chest all puffed out, right? I'm a real estate investor, you know, and I wanted to tell everybody about it. The second time I did it, I was little bit nervous. And the third time I did it, I almost had a panic attack. Because here's what was happening, right? I mean, every property that I bought, I was actually getting further away from financial freedom. Because I had to find it, I had to renovate it, I had to put a tenant in it, I had to manage it. And man, man, if there's anything that you know about me, I am the worst, the absolute worst property manager in the entire world. And every time my tenant would call me up with whatever sob story they had, I would sob right along with them and say, Hey, don't worry about it, I'll pay your rent for you.    And, you know, this happened for a good six or seven months, where I was just bleeding money. And I was bleeding time. And I realized, man, the only way that I can do this is if I start plugging into other people's expertise, right? I can't try to do it on my own, because I'm losing time that way. But if I can find people that love real estate, they wake up in the morning, they're like, Man, I love real estate, because that's not my definition of financial freedom. I love real estate for what it does for me. But I don't want to do real estate. So if I can plug into teams and people that have expertise in real estate, and finding rehabbing, renovating, managing all of that stuff with real estate, then my life, my life gets a lot easier. And I become the CEO managing to outcomes.   So the difficult lessons that I learned along the way was don't try to do real estate on your own right? Plug into other people's networks and teams and have them do the real estate. And yes, they make money. But guess what, I get what I want, I get passive cash flow. And I have to manage outcomes.   Michael: Yeah, that's so good. That's so good. So now having done that three times, and coming to that conclusion of okay, I want to be the CEO, I don't want to be the person in the trenches, so to speak. Do you think that that's a good place to start? Or do you think that people actually have to go through those first three, or whatever amount of properties it takes for them to get that hands on experience to recognize, well, I don't like this, or maybe I do like this?   Ryan: Yeah, dude, that's such a great question. And man, I think everyone has their own individual ways that they learn. Some people are really good by learning from other people's people's experiences. Some people can learn from books and podcasts, some people just learn by getting their hands dirty. So understand who you are and how you learn. But for sure doing it gives you way more appreciation. Because if I hadn't done it, then I would come to turnkey providers and other people that are doing real estate. And I'll probably be a little bit more demanding because I didn't understand the process. I don't understand what's required in the work involved in it.   So me doing it. That gave me two perspectives. It gave me a very, very clear understanding of what I don't want. I don't want to be a real estate professional. But it also gave me a clear understanding of what I do want and real estate was the same tool. It was just a matter of how I decided to pick up that tool. So doing it helped me understand, number one, hey, I can do real estates and I can do it to get the outcomes that I want but I don't have to do the do all of the work along the way.   The next thing that it helped me understand was, you know, I lived in at the time I lived in a still do I live in an area where it's a lot harder to do single family homes, I mean, the median price where I'm living, man, it's several $100,000. And if I wanted to buy real estate and start in my geographic area, I'd have to have a lot of money set aside to be able to do that. So also, not doing it on my own allowed me to plug into networks like yours and say, look, what if I bought properties in the Midwest? What if I live where I want to live, but I buy where the numbers make sense. That opened up a whole new game for me. And that allowed me to start moving start from you know, rather than moving slow, and what's in my geographic area, it started to open up my expansion to say, what if I look in other areas and buy the right property in the right area with the right team?   Michael: That's so good. So something that I hear all the time inside of Roofstock Academy and from this other investors investors in general is how do you do in remote investing? I can't make that mental mindset. I'm too scared to give relinquish control. So I can't go touch and see it and check it on my property managers was it sounds like the drive for you. Because the numbers made sense overcame that fear and relinquishing control is that what happened for you?   Ryan: To a certain extent, you know, I still am kind of a control freak. And so every area that I bought real estate, I've gone to that area, right, I've literally gone to the area and that way, like it's kind of fun, because if I go out there, for example, Memphis, Tennessee, you know, Memphis, Tennessee, when I very first one out there, I had no idea I did my research beforehand and kind of understood, maybe some of the areas in that area that I wanted to invest in, took a plane out there, rented a car, got a map, and I just drove up and down the neighborhood's up and down, up and down. And I circled areas I liked, I exed the ones that I was nervous about. But here more than anything, is what I did, I developed a relationship with the team that I wanted to use out there. Because at the end of the day, real estate, isn't the objective real estate is the tool to exchange, that's all it is, I own real estate, someone is going to want to rent that real estate. But if I'm going to do it passively, I have to develop a really good relationship with my property manager, the people who are finding the properties for me my acquisition is and so that's what I spend, spent, and still do spend most of my time on, is developing really, really good relationships, one of the best things I've done, it's such a small thing, but man, it makes the biggest difference.   You know, in in the team that I use instead of Memphis, for example. I've been using them for almost a decade now. And I've been out there a couple of times, I did most of my research in the beginning. And now I can manage it from my, you know, quarterback here from Utah. But every single year, I send them a Christmas card, and a gift card. Right, Tom, thank you for all the work they've done for me for my life for my family, I send them a picture of hey, this is what you're helping me do and accomplishments out of my life, please go enjoy dinner on me, right. And it's such a small thing, dude, it's such a small thing. But as I invest in relationships, man, I can't tell you how many times that team has gone above and beyond for me. I mean, they out of all the people, they manage properties for guests whose name they know, they know my name, right? Because I invest in that relationship.   On the other side, if I didn't appreciate that team, you know, when I had a vacancy, like, I might just call them up and shoot them out and yell at them, and, you know, cuss at them. And you know, that in the long run is not going to help me be free, that's not going to help me get what I want. And so having done it myself, I understand the difficulty, the brain numbing work that that takes and the expertise that's required to do it the effectively and do it the right way. So I appreciate it more. And I honor the people that I work with.   Michael: It's such an important you makes I do the exact same thing, actually, for all of the professionals in my life, all the teams I work with, I do the exact same thing. And you're right, when when I pick up the phone and give them a call, they also pick up the phone and they know who I am, and they appreciate. So I think I think that's a great tip. If nothing else to pour into the relationships that you have in your life, whether it be your lenders, target managers, insurance reps, whoever, but just show them that you care. So when you're thinking about them show the value the relationship I think goes a long way.   Ryan: Man it so does, because at the end of the day, here's the crazy part, a house, a rental property has never written me personally a check. It's a person that's written me that says that, yeah, the house is just the lawyer. It's just alert to get people to do business with each other. And so at the end of the day, remember that you're investing in relationships more than anything.   Michael: That's great. That's great. Okay, so we figured out and you figured out that remote real estate investing was going to be the tool that you were going to leverage. So what then what was the next step was the next thing that you figured out?   Ryan: Yeah, man. And here's kind of a funny thing. And I think a lot of, you know, I'm assuming you're probably a lot like me in this way. You know, I'm very entrepreneurial, right? I like I'm creative. I like to see new opportunities and go chase down those opportunities. So in the beginning, I was like, well, if one type of Cash Flows great, what about all the types of cash flow? And so I bought a couple single family homes, and then I'm like, Well, what maybe I should buy an apartment complex. And maybe I should buy a long term care facility and maybe I should buy this and I was looking at everything through the lens of cash flow, which is a good lens to measure success by but at the end of the day, I still I wanted my time. Right. And I forgot that lesson along the way because the reality is every type of real estate is going to require a certain level of expertise inside of that real estate.   And what I found is it's very, very hard to duplicate results inside of multifamily properties inside of long term care facilities that requires so much expertise that it's hard to duplicate those results. And it's hard to plug into teams that do that. So for me, I kind of went a little bit crazy and tried to buy everything. And then I've realized at the end of the day, I'm gonna just go back down and simplify back down to the type of real estate that makes sense for me, single family, three bedroom, two bath Type homes, bread and butter. Because the reality of it is, there's always demand for that type of property always. It's the easiest property for a guy like me just getting involved to understand because man, I've lived in a three bedroom, two bath home, I know exactly what it's like to live there. I know what areas that are good areas, I intuitively know how that works. It's the easiest type of property to get financing for. It's the easiest type of property to scale inside of a portfolio. And it's the easiest type of property to use to become financially free.   So that was really kind of in the mid part of my game plan that was a major lesson learned is not all cashflow is created equally. And if I want to, you know, build a niche inside of long term care facilities, then I need to focus on long term care facilities. But if I want to be financially free, find a niche and get rich in that niche and just focus. So once I learned that once I learned the ability with my personal finances to focus, and it made my life so much easier now because it doubled down and duplicate those results. And the more I focus, guess what the better results I get, the better sophistication I get, the better I become an investing and I can get results fast now almost with my eyes closed because I focus on it for so long.   Michael: Yeah. Oh, that's so good. Get Rich in your niche. I love that. So Ryan, a question for you though, is when real estate investors first start learning about real estate investing. Their purview is kind of like this. And for everyone listening, I have my hands kind of over my eyes like blinders. All we can see is an inch wide. Yeah. But as you become more involved in the space, you start learning about oh, well, I can partner Oh, there's multifamily. Oh, this fixes that all there's a BRRRR. And so how do people know once they've truly found their niche? Or if they've just done something enough times to be good and comfortable at it? How should they know when to grow into something else?   Ryan: Yeah, man, That's a great question. Here's the way I like to look at it. You know, at the end of the day, this kind of goes back to money. And I think we kind of project onto money, all of our hopes and dreams thinking that money is going to give us what we want money will never give us what we want, right money is simply a tool. So at the end of the day, what I had to get really clear on and I still revisit this over and over because you don't find it and then it's that same thing forever. But I had to get clear on what I wanted. Okay, so once I was really, really clear on what I wanted, and why I wanted it, then I had to realize the only thing that was standing in the way of what I wanted and why I wanted it was me who do I have to become?   Okay, so for me, when I first started my game plan, I wanted to have more time, I wanted to have more control of my time. And I wanted to be able to walk away from a corporate job. I've always been the only income earner in my family, my wife and I, when we first got married my oldest son who had the heart surgery, and he was born with just some major complications and requires a lot of attentive care. So from the very beginning, my wife has stayed home to care for our children. I'm grateful for that. But I was put a lot of pressure on me, right. I mean, I couldn't just walk away from a six figure job without having a way to replace that. So I wanted to be financially free. And if I wanted that, then I had to focus on using my money as a tool to get that thing, right to get that thing to get my time back.   Now over time, my WHY has changed, you know, quite a few times, right? I wanted to walk away from a corporate job, I did that it was awesome. Then I found myself I wanted to teach other people how to do this. I mean, I have so many people asking me questions. Why don't I start a company and a business around this? Why don't I build my skills and expertise to teach other people how to do it. And so my WHY has changed along the way. But all along the way. I've been very, very clear on what I want. And when I know what I want, I can go back to money. And as a tool, I can say how do I use this tool of money to get what I want. Now, if I come to the table and I say hey, I don't have enough money, I want to go faster in my game plan maybe I now need to use money as a tool and develop some more expertise. Maybe burr is the right method for me because now I can inject some of my expertise to make more money and accelerate my game plan ultimately to what I want. So that's really for me, I think a lot of us we think money is what we want. Money is never what we want. So get clear on what you want. Then go back to Money and see how money can serve you in the purposes that you have.   Michael: Oh, that's so good. That's so good. Off the Cuff Ryan Lee in the flesh. Love it, man.   Ryan: Yeah, buddy.   Michael: That's great. So right. I'm curious to know, because you've interacted with so many people, you've coached so many people through money mistakes to financial freedom. What are some of the biggest hurdles that you see trip people up with regard to personal finance?   Ryan: Yeah, man. Um, you know, I think the hardest thing for me in the beginning was to realize that what had been taught wasn't just not working. It was dangerous is one of the biggest statements that we have inside of our community is one thing 97% of traditional financial advice is dangerous, misleading or outright wrong. Okay. And once I can look at money through that lens now, our definition of success is financial freedom in 10 years or less. Okay, so Anything that's not going to get me financially free in 10 years or less, if I look at it through the lens of 97% of traditional financial advice is dangerous, misleading or wrong, then everything out there is simply how to make something that's not working a little bit better.   But if I can put down 97%, of traditional financial advisors put it down, and I can look on the other side, the 3%, that is literally the exact opposite. And if you look at every self made X, you know, someone who's become self made wealthy in a short period of time, they haven't done mutual funds, they haven't done 401k, they haven't done diversification a little bit better than the average person, they've literally done the exact opposite. And that, in my opinion, is the first step towards financial freedom. Right? If I can let go of most of the noise and distractions out there, and solely focus on the few things that actually work and develop expertise and a system around those, then I can start to accelerate my results.   So that's one of the biggest things and that's kind of hard to realize whether it was done by deceit, whether it was done by default, whether it's just kind of the social conditioning, I don't know. Yeah, I don't know if there's some grand master plan to keep the, you know, American public trapped. But at the end of the day, once I let go of traditional stuff, and fully said, Hey, I'm going to walk away from average, in pursuit of extraordinary, man, that's what really, really started to open up my path to financial freedom. And so that's inside of our community, we're not for everyone, we're not trying to make you better. We're trying to truly help you rise up so that you can ultimately live free, that's going to require you to walk away from average,   Michael: That's so good. What was the hardest thing for you to spread yourself away from for you to give up from what you'd learned? Probably 97%.   Ryan: Yeah, I think even still to this day, right? I mean, it seems like the world that we live in is becoming increasingly more chaotic, and increasingly more complex, like, if I get on Google, today, I can find the 10 newest, greatest best investments that will make me a multi mega millionaire, but you know, Bitcoin, you know, online businesses, whatever it might be, right, all these different things. And they, they're all they all might be great. Or they all might just be simple distractions, right. And if we look back, historically, from the very beginning of like, economies, what has made people wealthy period, it's always been ownership of land. In fact, the American Constitution, the Declaration of Independence was formed around life, liberty, and property, the ownership of property. And so understanding that, man, if we understand that there's historical background of 1000s of years of success, instead of real estate, why not just focus on   Michael: Why reinvent the wheel?   Ryan: No doubt man, just, like, let go of the distractions. And then here's the here's the fun part. Financial freedom is kind of like a pathway, right? If I can get on this pathway, and start building consistent and predictable results, then financial freedom, unlike retirement isn't a destination, I don't have to wait until one day, I can actually start giving myself permission to live free today. And over time, over time, maybe once I've established a base level of cash flow that I'm comfortable with maybe then I can go dabble in Bitcoin and be a multi mega millionaire tomorrow or not, right. But I've built my financial freedom that gives me the permission to go gamble and play if I want to, because that's what I want to do.   Michael: That's great. That's great. So what's something that you would share with our listeners, one thing that everybody could do today, or starting tomorrow, to start them on the correct path towards learning more about the 3%, or towards learning about what truly is, in your estimation, the way to financial freedom?   Ryan: Cool, cool. I'm going to give you our formula. So we literally have a financial freedom formula. And this is because I partnered with a dude, when I when I first started this, I'm the guy that just goes and does it right. And I kind of figured out from a gut feel more than anything. And then I partnered up with this guy, he came from Wall Street's he literally, this is the funniest thing about my business partner. When he was getting married, when he was dating, he had a spreadsheets, right, and he would plug all of the people that he was dating into the spreadsheet, and he had a ranking criteria in a spreadsheet. And so math helped him choose his one,   Michael: Oh, my god,   Ryan: Math helped him choose which car to buy, Matt helps him, like this guy sees the world through numbers, and I kind of look at them, kind of like Neo in the Matrix, like Neo could look into the world of the matrix and kind of see all the rest of us like, I don't see I see the numbers. So when I partnered up with this guy, he helped bring math to what I was doing, and we use math to clarify and to help us focus. And so we built a financial freedom formula, and it literally gives people a systematic way to move forward. And I'm gonna give you one element of this financial freedom formula, and it's called the four pillars. And here's the crazy part. Every asset no matter what it is, every asset under the sun has four potential ways you can make money. It all depends on how you participate in Okay, so if you want to move faster, instead of your game plan instead of your financial, you know, journey, you need to align your money with assets that give you all four elements in the four pillars.   So let's do a quick case study. Let's take the stock market, okay, mutual funds, maybe I'll buy some stock and Apple whatever it is, and take the stock market and we're going to put up real estate side by side. Okay, so here's the four pillars. I can make money when I invest through appreciation. I can make money when I invest through cash flow. I can make money when I invest through tax advantages or tax deductions. And I can make money when I invest through leverage. Those are the four pillars. Every investment has all four, it just matters how I participate. So if I, as a, you know, just off the streets type of guy, go buy a stock an apple, how do I make money?   Michael: You'll make money through appreciation, you'll make it…   Ryan: That's it. Right appreciation, I buy the stock at Apple at one price, I hope I hold it for long enough. And overtime, it's gonna go up right out. I don't control that outcome. Right, I can't impact that outcome, all I can do is wait. And the only friend I have in the appreciation game is time, how much time has to pass before it goes up enough that I'm willing to sell them. Now, a lot of people got burned in the game of real estate back in 2006, and 2007, because they bought real estate using the same mindset, real estate goes up in value. And over time, it generally does. But sometimes things go down in value, right? So if all I'm getting inside of my investing is appreciation, I don't control it, I have to wait. And I'm just kind of along for the ride.   Now, if I buy a piece of real estate that I'm going to, you know, buy through you guys, and I'm going to have the real estate owned the real estate control it, I can have it go up in value. But more than anything, I'm probably buying it for a stream of cash flow, right? I'm gonna have positive rental income coming in every single month. Now, here's the cool thing. If I take that rental income and put it in my bank account, does that affect the appreciation of the value of the property? No, they're not correlated, right? It can go up in value, and I can take rental income.   And I believe the IRS came the very first statement in the IRS tax code. You know what it is? Everything you make is taxable. Sorry. But then like the 1000s of pages after that, you know what those 1000s of pages are written for?   Michael: Real estate investors   Ryan: To tell you all the ways that you don't have to pay taxes. And the IRS just uses the the tax code as a carrot to incentivize behavior. They know that everyone needs a place to live. So they say, Hey, if you go buy that place to live or rent it to someone else, you get lots of tax deductions. Not not deferrals like a 401k, but literally tax deductions. So if I can own a piece of real estate, I can earn a return through appreciation, I can earn a return through cash flow, and I can earn a return through tax deductions.   Last but not least, one of the most powerful tools and the most dangerous tools is leverage, right? If I want to go buy that piece of real estate, do I have to I don't have to have $100,000 in my bank account, I can, you know, put a downpayment down and go get that real estate, use bank money and get a high enough return to cover my debt, and to still give me a positive return. And so those are the four pillars, cashflow, appreciation, tax deductions and leverage. And so anytime an investment comes across my table, I just get to run it through that lens and say, okay, Bitcoin cool. How do I make money? Oh, I don't get cash flow. Okay, there's no tax advantages, and there's no ability to use leverage. It's just appreciation. And right now that appreciation game looks super fun. But that's the only game I'm playing or, you know, if someone brings me whatever, right, I can just run it through those four pillars and say, Guess what, if I'm not getting all four pillars, I'm not playing the game.   Michael: Yeah. Yeah. No, I totally agree. It's something I've touted for years about some of the benefits and power of real estate. So, between you and me, have you found any other investment vehicle that meets all four of those pillars other than real estate?   Ryan: Yeah man. So everything in our world has a reason behind it. The reason we say 97% of traditional financial advice is dangerous, misleading or wrong, is when I first learned about the four pillars. I was like, Yes, I found the Holy Grail. Now, what are all the assets that have all four pillars and here's the crazy part. The first two we all know about came number one real estate's number two is a business. Now, here's the crazy part came. If I go buy stock in Apple, okay, let's think about Tim Cook, the owner. And let's think about me, I'm a retail investor, I go buy stock in Amazon or an apple. So I'm just getting appreciate right, Tim on the other side, he's an owner of Apple, right? So he gets appreciation, he gets cash flow, he gets massive tax deductions, and he gets all different kinds of forms of leverage, right from people to processes and all that other stuff.   So business and real estate, those are two forms of four pillars. Now the third one is a uniquely designed high cash value life insurance policy. And when I first learned about that, I'm like, Dude, there's no what is crazy, but man, here's the crazy part. Go google it right now. Go Google bully and find out how much money banks keeping these type of policies they keep billions of dollars go Google Kohli CEO li find out how much corporations like Jim Harbaugh, like Michigan, University Michigan, they're number two ranked right now, right? Like Jim Harbaugh when he took the job when he left the NFL to come to coach the University of Michigan, you know how 35% of his compensation was structured, inside of contributions to a high cash value, life insurance policy, oh my god, what the heck is going on? It was nuts. And so these policies This is where politicians keep their money. This is where banks keep their money. This is where highly compensated executives keep their money. It's hiding in plain sight. It's been used for hundreds of years. It's a way to eliminate taxes, get Jay you know, gain, leverage, all of that kind of stuff, but the only three assets have all four pillars are a business that you own and operate, real estate which you have to operate somewhat like a business, and a Vault, which allows you to keep the money that you're making safe from taxes. Oh, we call it a vault, but it's a high cash value life insurance.   Michael: Okay. Okay. Oh, that's great. This has been super, super great, Ryan.   Ryan: Wow, that's so fun. Man. I love talking about this stuff. I do   Michael: That makes two of us make two of us. You also have a podcast, right?   Ryan: We do, man. So, you know, this kind of goes back to we joke a little bit. You know, those, there's three questions that we invite people to ask when they come into our world, I think it's gonna be all about investing in rates of return on this versus that. And it is right to a certain extent, we're talking to people about how to operate a system. But I truly believe that the only thing that's separating you from the reality that you want is you have to become a different person. Right? This is where the idea of rising up came from, right? You've done the best you can do with the mindsets and skill sets that you have your results are the best results that you personally could generate as of today.   So if you dream and see a new reality for yourself, you have to become a new person, you have to develop new mindsets and skill sets to bridge the gap from who you are today. And who you have to become to be a successful real estate investor or to become financially free. Right. And so our podcast more than anything, is designed to help people have a sense of courage and confidence that they can do it that they can truly rise up. So yes, we go through the framework, we go through the financial freedom formula, all that kind of stuff. But honestly, men are our financial freedom formulas boring. Like once you learn how to do it, it's just we tell you push the repeat button, do it over and over and over and over and over again, as simple boring.   So what we try to help people do is generate the confidence to understand how to live a life that matters because financial freedom and this is where I got stuck to. I mean, when I even got into the game of real estate, I still lost my way because I still kept thinking when I have enough real estate when I have enough cash flow that I'll give myself permission. So along the way, I had to learn how to become free how to act free how to use money as a tool, not for one day, but how to have a game plan that's gonna help me get to the results that I want long term, but live a life that matters today. So it's personal development wrapped up in financial freedom all delivered through the Rise Up Live Free podcast.   Michael: Sounds like a personal finance burrito.   Ryan: That is it dude I love, I love burritos. That's exactly what it is. It's a burrito with guacamole. I'll pay extra.   Michael: Oh, that's great. Ryan, this was so much fun, man. If people want to learn more about you reach out to you learn more about Cash Flow Tactics. What's the best Where Where can they do that?   Ryan: Yeah, first off, Michael, before I say that, man, I want to just thank you for what you do. You know, we talk a lot about this idea of being able to plug into teams and networks. And guys, whether you're a longtime listener of this podcast, a first time listener to this podcast, what Michael does, through his company, and through, you know, through the real estate that you provide a man, I think our, our clients are probably about hundreds of properties through you, right. And so we actually did a training probably a year ago, where we actually pulled up your website and show people exactly how to find the right properties, using your your inventory using what you guys do.   So number one, you guys are awesome. And I want to say thank you, because you've helped our people, our empire builders inside of our community achieve their their goals and dreams. So thank you for that   Michael: So glad to hear it. Thank you,   Ryan: All right. And then number two, if you want to get plugged into our game, you know everything for us centers on a game plan, okay, so we talk about the principles, and the principles are universal, it doesn't matter if you're, you know, it's just getting started out, you've been in the game of finance for a long time, the principles are, what the principles are, but then you have to understand how to tactically apply those principles to you using your goals, your resources, your desires, all that kind of stuff. And so, for us, the easiest way to understand what we talked about, is we have a five day five day financial freedom challenge, okay, that will help you understand how to apply the principles to you how to rank your investments through the four pillars, and another thing that we call the core four, and help you see how far or how close financial freedom is to you, and how to apply the 3% formula to your financial plan. So cashflowtactics.com/challenge. That's probably the easiest way for people to understand what we do and how it applies to them.   Michael: Love it. Love it. Ryan. This was really great, man. Thank you again for coming on. And I'm sure our paths will cross again soon.   Ryan: Man. Such an honor. I appreciate you.   Michael: Thanks. Take care. Already everybody that was our episode a big big big thank you to Ryan. This was a lot of fun. He dropped a lot of nuggets of wisdom in there. So as always, if you liked the episode, feel free to leave us a rating or review wherever you listen your podcast. We look forward to seeing the next one and Happy investing

After two years I finished the A Course In Miracles (ACIM) today!  It transformed my perspective and my thinking.  I sent out this text "who are your top three women, small business owners/entrepreneurs in your circle that are awesome and that I can interview? they are preferably netting two to 300,000 plus a year in income.”  And got a response back that may be a pivotal point in journey.  I do have a lot to offer and give. I can be insecure about that.Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Mischa Zvegintzov Okay, part two. Part two of last night a DJ saved my life. Actually, it's that text I sent a text and text I was inspired to send. It's like, and it's it's very well could be a transitional point more will be revealed who knows what will come of it, but it feels like it was. It was an inspired moment. So I woke up the other day, you know, to my prayer, my meditation, my reading of A Course In Miracles, I love the Course In Miracles. And actually, I just finished it today. As I record this, I just finished the very last page. And I was like, Oh my gosh, how long have I diligently been reading this? Almost every day, I probably missed four days of reading  A Course In Miracles. This book is awesome. It's transformed my thinking my my perspective of the world in a beautiful way. But I finished the very last page today. So a little over two years, almost every day. I have read and studied and done the exercises and meditated on it and used it as a tool for amazingness. So I just was reading the A Course In Miracles. A couple of days ago, like I said that in my meditation, my prayer, sipping my coffee in my Jackson Hole mug... where I grew up. Mischa Zvegintzov And I had if you look back on my board over here. If you're listening in podcast land, you can go to YouTube, you can go to table rush talk show.com and see this, hopefully it's up by then video style. But on this board, you know, I'm listing ideas as they come along. And then crossing off ones that I complete or I changed my mind on. And so one of the things on there is reach out to two comma club winners and start interviewing them start interviewing them. And I've got a great list of two comma Club Award winners. Those are people that in funnel land and Russell Brunson's world, they have generated a million dollars with an an online funnel. Go Google it, you'll see what it is.Mischa Zvegintzov But if you so out on a previous podcast very recently, I talked about hey, I was inspired to start slicing and dicing some content. So start reaching out to entrepreneurs that are netting 200,000 to 300,000 a year. They're netting that means after expenses, they're netting like I could say, show me your tax return and on their tax return that would show a net income after expenses after all this stuff, 200,000 to 300,000 a year. Because I think there's great stories to be told within that. lessons to be learned. Emotional hooks and all sorts of great stuff. So this as I was coming out of this meditative state, reading A A Course In Miracles, you know, doing my connect to source morning routine. It was like very clear, hey, you know, a lot of male entrepreneurs, due to the fact that I'm a male. But perhaps my circle of female entrepreneurs that meet this criteria is is not as not as big. So I started, I wrote this text, "who are your top three women, small business owners/entrepreneurs in your circle that are awesome and that I can interview? they are preferably netting two to 300,000 plus a year in income." So I started texting that to my male and female friends. And I started getting some awesome responses back. And I had just met this lady named Stacy.Mischa Zvegintzov Hello Stacy if you happen to be listening to this episode. Mischa Zvegintzov And she publishes a magazine called Mind Body Soul. Mind Body Soul. Just met her super cool lady. She... My understanding is built, you know, magazine land in the past and sort of was reentering magazine land. And so Mind Body Soul has a 40,000 a month distribution or whatever it is, whenever it goes out, it goes out to the tune of 40,000. Which seems to me that that's pretty good these days I texted her, I was like, What the hell? Perhaps you're one of these people?  ...and just met her.. And you must know some people in this land and it has opened up the door to all sorts of creative inspiration.  She responded back and she said "I should do here's just a few". And then she said, Hey, also, you know, she'd seen my podcast YouTube channel. She's like, Hey, I've interviewed Marianne Williamson. I've interviewed. Miguel, Don, what's his name? Ruiz who wrote The Four Agreements? And some other really cool people.  The Artists... what's that lady's name? Ford. What's her name? Ford. I can't remember what her first name is. And it's like, "The Artists Way" or something like that. She's like, "let's do some co collaboration, maybe let's do some co interviews of some of these really cool people". Like...  Ah... Okay! And then some other ideas started bouncing around. And that was like, a where'd that come from universe. That's my point. And who knows what comes of it, right? Gotta keep your expectations in line and, and there's perhaps a couple things I can help her with, which feels really cool as well.Mischa Zvegintzov I'm like, Oh, my gosh, I'm, I you know, I'm always surprised at what I have to offer. Meaning pleasantly surprised and I'm like, Oh, my gosh, there's, I do have a lot to offer and give. I can be insecure about that. But as I'm recording this, and as that happened a day or two ago, I was like, You know what, there's what I want to do. What I've calendered. What I think I should do.  Egoicly. And then I can beat myself up for not doing it. And then there's that inspired moment. Right? There's that inspired moment where you were I was just whatever that morning sipping my coffee just the other day, send this text and for whatever reason, I was like, I typed it out and I started sending it out to people. And then it's it's there's been some very exciting responses. So I'm very excited to see what happens from it. More will be revealed.Mischa Zvegintzov And I really I just want to you know, there's this idea of document don't create. document don't create. because I can get stuck in this mode of create, I need to create conten. I need to create content. And you know, guys like Gary Vee and Russell Brunson and, and females and when I say guys, that includes women. Jenna Kutcher, and what's her name? Rachel? Rachel, gosh, I wish I had her last name. She's so awesome, Rachel. Oh, sorry, Rachel. I forgot your last name. But she's in the Russell Brunson circle as well. But they're like document! Don't create document! and so I wanted to document this moment, because it felt like a very inspired moment. So more will be revealed. Thank you for listening. I am trying to move from inspiration and less goal oriented. At this current iteration of my entrepreneurial journey, more will be revealed. Love to all thank you for listening. Click on any links below. If you're watching, go listen on the podcast. If you're listening on the podcast, go watch the YouTube look like subscribe, follow, share, comment. Later.

A New Year but the same rookie mistakes by VP Kamala Harris. In an interview with Administration-friendly MSNBC VP Harris came across as out of touch, told people to “GO Google,” lacked basic facts of the Administration's own program, and somehow ended up giving props to the work of the Trump Administration. Last night, Vice President Kamala Harris sat down with MSNBC reporter Craig Melvin to discuss the Omicron variant and the Biden/Harris administration response. Kamala started her interview by praising the work of creating the vaccines, the boosters and acknowledged that when COVID-19 first hit the United States, there was much we didn't know, but that we are in a much better position now. Without saying Trump's name, the vaccines, booster, therapeutics and the operations for those getting them approved and distributed happened under the Trump administration. That had to leave some people in the West Wing shaking their head. But now, as we are about to enter the 3rd year of COVID, the Biden/Harris administration act like the Three Stooges are running the show. In the interview with Melvin, Kamala can't remember how many home COVID tests they ordered and when asked about testing sites, she responds with "do google." She goes on to explain when you want to find a new restaurant go goggle it on how to get there. Apparently to her finding a restaurant and finding a place to get a COVID test are equal. Why doesn't the Health and Human Service department have a site where people can plug in their zip code and the nearest COVID sites appear? Why doesn't Harris know that her administration told the American people that they had ordered 500 million home test kits? And "do google" is her answer? After that interview is it any wonder the approval ratings of Harris and Biden are so low. --- Support this podcast: https://anchor.fm/hectorandmikeexperience/support

Yates and Brighton fill you in on what's going on with the Golden Globes and preview the rest of the 2022 awards season. Plus, we discuss knowing nothing about Judy (2019), which Lady Bird (2017) cast members could beat Jake Paul in a boxing match, and Christian Bale's weird career arc.

Welcome to Episode 12 of Decoded - A Marriott Digital Services Podcast, we discuss the latest and greatest in digital marketing. Join us, along with special guests and leaders across the travel and digital marketing industry for new episodes every second Monday. This week we chat: Incorrect information online and the impact this can have. Google news now showing non-AMP content Apple September launch event review The rise of dark mode and Linkedin introducing the feature TripAdvisor and Audiable Partnership Duck Duck Go review Be sure to leave us a review, it really does help other people find the show. And of course, subscribe, so you never miss an episode. Do you have a question or topic you'd like us to discuss on the show? We'd love to hear from you! Email us at mds@marriott.com and we will be delighted to hear from you. As a reminder, you can learn more about digital marketing and gain travel insights on our website at mdsdecoded.com. See ya next time!

Today we explore what happens when we googled ourselves!Follow us on our social media::::::LibrasGold on all platformsTg4mxo on all platforms and don't forget to send us your questions!

Welcome Walljangers to another Try-Force Podcast with Mattman, Oldman, Wonder Cat, and Big brother talking about the latest in nerdy news and geek culture. Tonight Captain Puerto Rico has webbing, Tom Welling is taking Superman animated, Killer starfish zombie army, The Walking Countess, Stop making transformers sequels, Beautiful future of open world game and much more on the Try-Force Podcast. As always thank you for listening and as always until next time Game On!

謝謝收聽。 如果你也喜歡我們的節目，請幫忙留言按讚分享，如果還沒有訂閱，請訂閱我們在Podcast和YouTube的頻道：go潮生活。 YouTube頻道: go潮生活 https://www.youtube.com/channel/UCTIHAxGvS-a1_-9FbrAEyww Podcast播客: go潮生活 Anchor: https://anchor.fm/gofreshfashion Breaker: https://www.breaker.audio/gochao-sheng-huo Pocket Casts: https://pca.st/pip6qwsv Spotify: https://open.spotify.com/show/1x9cWijAsecL7ZywPV38yn Radio Public: https://radiopublic.com/go-6r3q1k Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8zMGM4NTI4Yy9wb2RjYXN0L3Jzcw== 聯繫我們：gofreshfashionus@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/gofreshfashion/support

In this episode, the two Matts reflect on when natural storytellers tell stories about real life, make terrible jokes about reaching the climaxes of stories, compare the podcast to a three-act structure of death and dismay, and talk about writing characters with different physical diagnoses in the next of our set about inclusivity. How can writers treat these characters? Should they be written any differently than other characters? What are some different ailments that can happen to people that can affect the plot? Will Matt David find a way to reference a different tokusatsu show in regards to EVERY topic this show covers? We discuss it all, with definitive experience in the matter as abled men, and talk about The Lost Years of Merlin, Godzilla vs Kong, Avatar, and Greenland. The movie, not the country. Although I'm sure the country's nice. Have any feedback or questions for our hosts? Email us at mattd@matthewdonaldcreator.com. Also you can purchase Matt Donald's book "Megazoic" on Amazon by clicking here, its sequel "Megazoic: The Primeval Power" by clicking here, its third installment "Megazoic: The Hunted Ones" by clicking here, or its final installment "Megazoic: An Era's End" by clicking here. If you'd like, of course. Thank you, Welp Magazine, for adding The Writ Wit as one of your top podcasts about creative writing to listen to in 2021! You can find the link here: https://WelpMagazine.com/?p=17625 Also, here's our links for guides on writing these characters: [note taking re: disabilities of the body - spinal cord injury -> paraplegia (loss below chest)/quadriplegia (neck down) [a.k.a. paralysis], acquired brain injury (concussions, etc.) -> impaired thought/learning or physical/sensations, spina bifida (incomplete formation of spine in utero comes with raft of other issues), cerebral palsy, cystic fibrosis, epilepsy (most likely caused by something brain-related), multiple sclerosis (MS), muscular dystrophy, Tourette's, dwarfism, presumably more also] For those with failing vision: https://visionaware.org/emotional-support/for-family-and-friends/  For those with bad hearing: https://www.hearinglink.org/living/partners-children-family-hearing-people/common-reactions-to-hearing-loss/    or more linked in the description [  https://www.hiddenhearing.org/hearing-loss/living-with-hearing-loss/knowing-someone-with-hearing-loss https://bloomhearing.com/hearing-tips/18-ways-to-help-loved-one-hearing-loss/  If your head's the only thing that moves: https://www.flintrehab.com/caring-for-a-quadriplegic-at-home/ [or https://www.spinalcord.com/blog/supportive-after-a-loved-ones-paralysis ] There are sites with basic information about how these affect your [character's] life and the family that now has to support them, like cerebral palsy, cystic fibrosis, multiple sclerosis, and the like!  Go Google them, kids!

Surround yourself with really good advisers. I know that's said really well but let's talk more about how to pick advisers. I would say that as a founder to find your philosophy for how you are going to grow your company. How you are going to treat the people you are going to support. Find the advisers who are experienced in the area where you have a gap. Go to accelerated programs. Go to your local co-working space. Go Google spaces if you don't have any in your community and search out people that have had success in the areas that you would like to have success in that you are not very good at. Then offer to compensate them well for being in the company. In that relationship over a couple of conversations, you will figure out if they are just trying to get equity or get compensation. Or if they are really in it for a mutually invested interest and the vision you are trying to drive. --- Send in a voice message: https://anchor.fm/the-inventive-journey/message

Have you ever wondered why your product or service didn’t get much traction on social media even though you post all the time? According to Michelle Knight, it’s all about your personal brand (or lack thereof). Maybe you’ve heard the term before, but what does “personal brand” really mean? Luckily, Michelle has us covered! She’ll tell us all about why you need a personal brand and how to craft one. In Build Something More, we talk Star Wars in the pre-show and social media dos/don’ts, traveling, and schooling in the post-show. This has been one of my favorite conversations so far this year! (more…) View on separate page Transcript Joe:Real quick before we get started, I want to tell you about theBuild Something Weeklynewsletter. It is weekly, it is free, and you will get tips, tricks, and tools delivered directly to your mailbox. I will recap the current week’s episode and all of the takeaways, I’ll give you a top story, content I wrote, and then some recommendations that I’ve been using that I think you should check out. So it is free, it is a weekly, it’s over at howibuilt.it/subscribe. Go ahead and sign up over athowibuilt.it/subscribe. Intro:Hey, everybody, and welcome to Episode 210 of How I Built It, the podcast that asks, How did you build that? Today’s sponsors areMindsize,Restrict Content Pro, andTextExpander, who you will be hearing about later on in the show. Now, if you are aBuild Something Clubmember, if you’re subscribed to Build Something More but you happen to be picking up the normal feed, definitely get the Build Something More feed because we, Michelle and I, had a fantastic pre-show conversation, which is a show first. I’m sending out the pre-show because it was really good. Speaking of, my guest is Michelle Knight. She is the personal branding and marketing strategist over atBrandmerry. Michelle, how are you today? Michelle Knight:Oh, great. Thanks for having me. Loved our little pre-show chat. Joe: Likewise. Likewise. Thanks for joining me on the show here. Thanks for joining us. It was a lot of fun and nerd culture and WandaVision. First of all, if you’re not watching WandaVision, you should watch WandaVision. I guess by the time this comes out, we will actually be behind. So, if you haven’t seen it, spoiler alert. But if you’re all caught up, you know, don’t tell past us what happened. That’s what we’re talking about today. We’re talking today about how to market your business without relying on social media, which I’m really excited about. I was looking at your website, again, personal branding consultant. I think this is a really good topic to talk about because I feel like I was telling my students about this like 10 years ago. I was teaching at the college level, college freshmen a computer literacy course, and I’m like, “You need to have a personal brand.” And they’re like, “Who cares?” But now fast forward to 2021, I feel like that’s even more important. So before we dive into the kind of social media stuff, I suspect having a strong personal brand will help with that. Why don’t you tell us a little bit more about what you do there? Michelle Knight:Yeah, absolutely. I founded my companyBrandmerryright after my son was born in 2016 out of just the need to be home, to just not want to commute to work anymore. I had a background in PR, background in communications and I dove headfirst into creating my online business with really kind of wearing this coach consultant hat. I struggled a lot. I had no idea what I was doing. I felt like I was mimicking everybody else. I spent months creating a website that then didn’t look like or sound like me, which is highly relatable to a lot of people. About nine months into it, when I was planning on leaving my nine to five, I was like, “Something needs to shift.” So I started to do more and more research outside as well as some internal research to figure out who I was and what I really wanted to build a brand around. And everything really started to shift for me at that point in time. I started to show up in a different way, I started to really express myself, I did more live videos and I started to share more stories. And instantly, I saw connections start to happen. The same people who had been in my community for months were buying from me suddenly. And I didn’t change the offer. All I did was change how I was showing up and creating a brand that was a representation of that. So that’s what I really fell in love with personal branding and storytelling, and I spent, the next three or four years really focusing on that aspect, teaching entrepreneurs specifically how to figure out, number one, who they are and how they want to show up online and then creating a brand and a product suite that’s in alignment with that mission. And then I’ve moved in the last couple of years to focus on, now, how do we market that? Because you realize really quickly that you can have an amazing personal brand, you can have an amazing product, but if you don’t know how to effectively market it, then nobody else is going to know about it. Joe:I love that. And it’s so funny that you mentioned that because I feel like between the pre-show and this you must have been listening into the solo episode I recorded right before this, which wasEpisode 205, where I talked about my failed Patreon experiment. It’s the same thing. I started this podcast in 2016. I went self-employed in 2017 after my daughter was born, and I thought, “I need to launch memberships. I need to launch a membership for my podcast.” And I just copied everyone else’s benefits, everyone else’s levels. And I’m like, “How come no one’s buying?” And then I came to realize I’m just promising a bunch of stuff that I don’t even know if I can deliver or not. So I took that down, and I’ve changed directions. Well, now people are actually buying my membership because it reflects me and what I can offer. So I think that’s fantastic. Michelle Knight:Well, I tell people all the time that people don’t buy the product or the service, there’s a million products and services that are exactly the same across the board. If people really just focused on that, then they would just buy the first thing that they see. But it’s about that connection, it’s about that relationship. And that’s why personal branding is so important. Joe:Yeah, absolutely. As people listen to this, I know that’s something I struggled with early on when I was freelancing and making websites for people was, how do I write my copy? Do I write “I”? Do I write “we”? Who is this? Is it the royal we? So maybe we can start there? How you present yourself, as you said, is so integral to connecting with customers, with selling more products and services? I or we? Michelle Knight:I think it depends. I think when you’re starting a business and you’re the sole CEO and face of that business, I always recommend going with “I”. Primarily because, who is the “we”? You and your imaginary team, probably not in the beginning. You’re the decision-maker at that point in time. The “I” allows for more of that personal connection. If you’re working with a company, I think you go back and forth. If we’re speaking on behalf of the company, I have a background in nonprofit management, if you’re speaking on behalf of the nonprofit and the work that they do, it’s a “we”. But if your CEO is stepping out and saying something, sharing their story, sharing what they’re doing, it’s an “I”. And then I guess as your business evolves, and I see this a lot, especially as someone who has added more team members and is moving more into a company role, I go back and forth between the two. If it’s me, I’m showing up, I’m sharing a story, I’m focusing on connecting, I’m the one telling the story. But if I’m talking about the team as a whole and we made this decision, then I can share that. So right out of the gate, I say default to “I”. As you grow, incorporate the “we.” Joe:I think that’s great. And that’s generally the advice that I’ve recommended as well just because, you know, there are benefits to working one on one with a freelancer. And maybe they’re not available 24/7 but they are there to fully understand your business to be invested in a way that some giant agency can’t be. Michelle Knight:Totally. Joe:Awesome. So when it comes to building your personal brand, we’re not just talking about website copy and “I” or “we.” What are we talking about? If I wanted to start investing in more of a personal brand for me, where would I start? Would I look inwardly? Would I do some research into things I should consider? What does the process look like? Michelle Knight:It’s kind of all of that. I like to say that branding as a whole, and I think it’s important to say, is an experience. I think very old school and what I thought even just five years ago was like, “Let me get my website up. Let me choose my colors and my fonts. If I do that everything will be fine.” And we’ve really learned. And now that information is so readily available to us, that it’s not about those things. It really is about the experience that we’re creating. And those things can help with that process, but at the end of the day, it’s that voice, it’s that mission, it’s how we’re carrying through everything that we’re doing, from website design to coffee to our products and our offers. The method that I teach is first to look inward because as a recovering perfectionist, I have a tendency to go outward, and say, “Oh, what are you doing? That seems to be working. Let me just copy that.” And that’s what happened in the beginning of my business. So I recommend going inward first. The first practice that I love to guide people through is just what’s your story because one of the first pieces of copy that everyone should really write is their brand story. And it’s one of the most fun things that you can create in the beginning. So going inward and saying, “What is my story? What has led me to where I am today? What’s the purpose behind me wanting to put my work out in the world?” As I mentioned before, I’m from a nonprofit background. So I always recommend my clients establish a mission for their brand. What are your values? These are the things that you want to identify right out of the gate so that you can make sure that you’re always showing up in those pieces—your brand is always showing up. Then the second piece of this is, all right, now, who do you want to attract? A lot of people forget this step of the personal brand, and then we start showing up sharing content and stories and it’s not resonating with people because it’s just about me, me, me, me, me, me, me, I, I, I, I, when what we share needs to resonate with the people that we want to attract. So, you’re not showing up and just like writing your biography online. You’re building a business. So the stories that you share, the content that you share, even the colors that you choose needs to come down to, you know, how do I want my audience to feel? What are they seeking? What are they looking for? What’s happened in their life? That portion of it is where we get more into research, you know, the dreaded ideal client research that everyone hates. But I swear you have to do it. I personally love it. But that’s where that piece comes in. So then you combine those two things together, and you say, “All right, now let me decide what offer can I create based on my expertise that my audience absolutely needs? Because I know them so well at this point. What types of messages can I create that showcase my expertise and my strengths that resonate with my ideal customer. And so everything then kind of pulls on those two pieces as you build your business. Sponsor:This episode is brought to you byRestrict Content Pro. If you need a fast, easy way to set up a membership site for yourself or your clients, look no further than theRestrict Content ProWordPress plugin. Easily create premium content for members using your favorite payment gateway, manage members, send member-only emails, and more. You can create any number of subscription packages, including free levels and free trials. But that’s not all. Their extensive add-ons library allows you to do even more, like drip out content, connect with any number of CRMs and newsletter tools, including ConvertKit and Mailchimp and integrate with other WordPress plugins like bbPress. Since theBuild Something Clubrolled out earlier this year, you can bet it’s usingRestrict Content Pro. And I have used all of the things mentioned here in this ad read. I have created free levels. I’ve created coupons. I use ConvertKit and I’m using it with bbPress for the forums. I’m a big fan of the team, and I know they do fantastic work. The plugin has worked extremely well for me and I was able to get memberships up and running very quickly. Right now, they are offering a rare discount for how I built it listeners only: 20% off your purchase when you use RCPHOWIBUILTIT at checkout. That’s RCPHOWIBUILTIT, all one word. If you want to learn more aboutRestrict Content Proand start making money with your own membership site today, head on over tohowibuilt.it/rcp, that’showibuilt.it/rcp. Thanks toRestrict Content Profor supporting the show. And now let’s get back to it. Joe:This is the exact thing that I said, again, in that episode I just recorded. “I made the Patreon copy about me and I started my own business and I want to make content full time. And you should give me money so I can make content full time.” And I just read it back recently and I’m like, “What was I even thinking?” Who cares? Who cares that I want to make content? People want good content, and they will support good content, but they’re not just going to give me money to create it because I want to create, I should say. Michelle Knight:Exactly. Unless you’re a celebrity, and then maybe they’ll be so obsessed with you and your life that they’re like, “Yeah, sign me up to watch behind the scenes.” But the majority of us are not there. And I think too, just circling back to what you said, everyone wants to know what’s in it for me? What’s the benefit? So even if you are at a stage where maybe you’re sharing behind-the-scenes stuff, why should someone pay you to see that? What’s the benefit to them? So no matter what you’re doing with your copy with your content, even with storytelling, where you might be saying, “My son was one month postpartum when I started my business,” you still gotta turn it back around to your audience and provide value to them so it’s not like a talking head situation. Joe:Yeah, yeah, absolutely. I think that’s fantastic. And then looking inwardly, I think that’s really important. A book that has just resonated with me ever since the day I read it was “Start With Why” by Simon Sinek. And it’s what you said there. A lot of the same things. It’s figure out why you’re doing something. Establish your mission. And then everything should focus around that. Now, a lot of the listeners here are small business owners. A lot are in the WordPress space, but a lot aren’t. I guess that was a weird thing to say. That’s redundant. A lot of people are definitely small business owners who maybe don’t have the time or resources to fully invest in something like this. Are there one or two things that they should really focus on first and then maybe build out over time? Michelle Knight:Yeah. What I always recommend is get super clear on those two pieces that we just talked about. You understand, like I said, your mission, craft, understand what has led you to where you are. Because doing that story work allows you to pull on the strengths and the experiences that you’ve had, which then you can share through your copy and your content. And then you’ve got to do the ideal client research. Don’t tell me you don’t have time for it, because you’re going to suffer. People come to me and they’re like, “I don’t know what content to share.” And I’m like, “Do your ideal client research.” “I don’t know how to write a better copy.” Do your ideal client research. We always want to think there’s some mystery formula that we just have to follow. But it really is just like do the work, do the dirty work and you’re going to be set up for success in your business. I call it the foundation. One of my first coaches was like, “You shouldn’t use that word. It’s not sexy.” And I was like, “I don’t care.” It’s legit what I’m teaching. You build a foundation like you would a building so that you continue to add to it. And it just topples on top of itself. So those two pieces are key. I tell entrepreneurs all the time you don’t need a perfect website. You don’t need… Designers don’t come at me. But you don’t need to hire a designer in your first year of business. There are so many tools out there. Go into Canva, put some colors in there, and make a logo. You don’t even need a frickin logo, which branding people always come at me for that too. It really comes down to your copy and your messaging. If you can write clearly to your ideal customer, you can have a white background on a sales page with black copy and a photo and a button and you will still make sales. Joe:Yep, absolutely. What you said there really reminds me of like, get super clear on your mission. If you don’t do the ideal client research, you’re wasting your time. It reminds me of just last night, I woke up in the middle of the night. My son was hungry, he was crying. I didn’t want him to wake up my daughter. So I ran downstairs and I pulled a bottle out of the fridge. Now I knew I should have warmed it up. Because he doesn’t like cold formula. But I was like it’ll be fine. And I tried feeding him for like 10 minutes and he kept rejecting it and then I had to go back downstairs. And then he drank it all. But I wasted probably 20 minutes there. And I knew. So don’t serve your business cold formula I guess is what I’m trying to say. Michelle Knight:I love, love, love that analogy. And you wasted 20 minutes, but entrepreneurs waste years. Joe:Me too. I’ve done it. Michelle Knight:I start working with entrepreneurs and they’re like, “I have a website. I post every day on social media. I’m doing the things.” And when we nearly get down to it, there are gaps in their foundational pieces. That small tweaks fix and then suddenly it’s like, “Oh, sweet. Now I just need to show up and keep running with this and scale my business.” Joe:Yeah, absolutely. You mentioned social media. Part of the reason that I had you on the show, which by the way, Brittany Lin, and I know I’ve mentioned her on the show before, she’s helped me out. She’s helped me figure out my kind of ideal client stuff and the niches I want to be in, connected us. And the thing that caught me the most was how to market your business without relying on social media. I think I can speak for a lot of people when I say, “I learned a long time ago that if you build it, they will come. That field of dreams marketing does not work. As a developer, that was a very hard lesson for me to learn. But then I just moved on to another fallacy, which is if I tweet it, they will come. I thought if I launched a course, if I tweet that I launched the course, people will see it’s great and they will buy it. But that’s not really how it works. Michelle Knight:No, unfortunately. I mean, fortunately for me because I teach the strategies, but unfortunately for us as entrepreneurs. Like I said, I was right there too. I spent eight months with my husband trying to figure out this whole website thing. And then I launched it, like full champagne toast video on Instagram, like full thing, nobody came. My mom maybe. And that website even sat there for months and months and months and wasn’t getting consistent traffic. So, I think like you were saying, one of the first things is that we build a website, and then we’re like, “All the people will find my website.” But it doesn’t work like that. So then we go to social media, which is really the first thing that we’re taught when we want to start a business. “Just post on Facebook, post on Instagram, post on Twitter, and people will find you.” But the reality is that people are using those platforms to find things. They are using those platforms for connection. So a lot of entrepreneurs use social media solely as the top level for getting in front of their cold audience and attracting that. The brand awareness stage basically. When really social media at emphasis should be more on that connection stage, moving your audience through the buying process, the personal branding aspect, then watching you on Insta stories. Are you making a funny reel? Are those different things? That’s where it should be. But so many entrepreneurs were focused on it to find new people, and then build their email platform. And then they grow by like five people every two weeks, and they get frustrated, when there’s actually a better way as I have come to find out. Joe:Yes. We’re going to talk about that. Perhaps in Build Something More we can talk about maybe effective social media uses, right? Because like you mentioned reels, and I’m like, “I don’t know how to use reels.” Somebody just invited me to Clubhouse today and I don’t know what I’m doing there. In Build Something More, we’ll talk about specific social media platforms, what to do, what not to do. But you have a better way besides just tweeting or writing on Facebook, “Hey, my website. Come check out my website.” My friends and family don’t care that I sell podcast courses. They don’t really know I have a podcast. Michelle Knight:It’s not that I hate social media. And I tell people this, I actually love it. I love hanging out on there and having fun. But it should not be what we rely on to build our email list, to attract consistent leads, and convert to sales. You think of a triangle, an upside-down triangle, we’ve all seen it like a pyramid, you’ve got that cold traffic coming in the top. That has to be consistent. Otherwise, the bottoms just going to dry up. You’re not going to have anybody moving into a paying customer. So these more evergreen strategies that I love to teach are the strategies that allow those consistent leads to come in without requiring you to consistently create new content every single day. Joe:I was going to say you’re speaking my language because my wife, and listeners now, my wife’s a nurse, she works three 12 hour shifts a week, which means on those days I’m watching my kids. So I’m not working. I don’t have time to create that kind of new content. Evergreen strategies sound like exactly what I need. Michelle Knight:This came about for me on accident really, because I had done the things, as we’ve talked about, I built the business and I did hit six figures in my business in a year through a lot of exhaustive hustle. I was raising a baby, I was working nine to five for the first nine months. So I was optimizing my strategies, I had some systems in place, but I was like, “There’s no way I can grow past this, and maintain this same idea.” So that’s when I really started to look at things like Pinterest, search engine optimization, the power of Google and blogging, YouTube video, or more of the search engine platforms where people are seeking out support in these areas, getting them, hooking them and then nurturing and building my community through fun content. Sponsor:This episode is brought to you byTextExpander. It’s a new year and you can start off on the right foot by reclaiming your time. 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This will take whatever text I have on my keyboard and convert it to plain text so I’m no longer fighting formatting. Plus, if you have employees or contractors, you can useTextExpanderto manage and share snippets with them so you all get it right every time. I’ve recently started sharingTextExpandersnippets with my virtual assistant. This year, How I Built It is focusing on being productive while working from home.TextExpanderis the perfect tool for that. Plus, they’re providing resources and blog posts to help you make the most of their tool and be productive.TextExpanderis available on Mac OS, Windows, Chrome, iPhone, and iPad. If you’ve been curious about tryingTextExpanderor simple automation in general, now is the time. Listeners can get 20% off their first year. Just visittextexpander.com/podcastand let them know that I sent you. Joe:Maybe let’s pick one. Maybe let’s do YouTube, right? Michelle Knight:Okay. Joe:You said that you found YouTube as… that’s the number two search engine in the world. Google is number one, and then Google owns YouTube is number two. People go there to learn things. So if I’m trying to develop an effective strategy for building an audience through these evergreen strategies, is YouTube a good channel for that? Michelle Knight:It is. I always tell people to really think about how they like to create content. So some people love video. I’m one of those people. And I love video to be my core piece of content. So one of the things that I teach is repurposing. And people call me the repurposing Queen because I can take one piece of content and I can turn it into like 32 pieces of content. Joe:Awesome. Michelle Knight:So some people like video, some people write and so they prefer blogging. Truly the strategies are the same across the board. So that’s what’s cool. I mean, the way you upload your title, and maybe your keywords is different placement but the process that you go through is the same. And the reason that these all work, again, is because there’s search engines. Same with Pinterest, which a lot of people don’t think about. But Pinterest is where you go, you type in the search bar, it’s all keyword optimized and so people will find your content. I don’t know about you, but I don’t search for anything on Facebook. No. So when you’re thinking about these different platforms, and I’m happy to share some of the steps on that, but what I really want to drive home to is that you’re hitting people at every single stage of the buying process. So rather than just attracting somebody who’s maybe looking for content, we’re also attracting and getting in front of people who are ready to buy. So there’s the stages of the buying process. Someone understands they’ve got a problem, and so they’re looking for options to solve their problem. Then they move into the research stage, which is where people are googling and looking on YouTube and stuff like that, then they’re aware of a solution. So now they’re trying to explore, like, what’s the best solution for them. They’ve figured it out and now they’re shopping around to figure out which one they’re going to buy. And then they become a buyer. There are people who are at stage five, who are like, “I have my money, I want to give it to someone.” I’m telling you, they’re going to Google, they’re typing in what they want, and then they’re hitting up the first 30 people. And I know that because that’s where most of my clients come from is just searching in branding coach, and landing on my website, strong personal brand, investing the money. That’s what’s so cool about the whole concept of evergreen SEO optimized content is you’re able to get people in every single stage, whether they’re just looking for help with three tips to write a better story, they might land on a blog post, or they’re just ready to pull out their credit card. Joe:I think that’s fantastic. And it’s so funny that you mentioned Pinterest because I hadChelsea Clarkeon the show a few episodes ago and that was her trade secret. Michelle Knight:Yes, mine too. Joe:She was like, “Not enough people are using Pinterest.” So I think that’s so funny. I told Chelsea I would look into it now. I definitely will look into it. That’s incredible. This is really interesting that you say that. Because again, the conventional wisdom says like, “You need to get people at the top of the funnel and you introduce yourself. And then you get them on your mailing list and then you market to them for like 14 years and then maybe they’re right on. But people who are ready to spend money, those are probably the best people to directly market to in the short term. I don’t want to say that the nurturing is bad, obviously, because it’s great. But if people are willing to spend their money, they might as well spend it with you. Michelle Knight:Totally. The nurturing part is so fun. I’ve had things where I’m like, “Oh, you’re cool. Let me just see what you’re about and I’ll buy down the road.” But I think as a business owner, it’s important to understand that your ideal customer could be at these different stages. And when you create this evergreen type of content, you’re able to show up and pull them in no matter what stage they’re at, rather than social media, which is totally different. Not to mention actually getting it in front of people who are searching for it is near impossible. So that’s why these strategies are so helpful in sustainably growing your business, getting those consistent leads, and making that consistent sale. Joe:I think that’s super important. Again, if we’re talking about YouTube, just, for example, people are finding that evergreen content. I know because I see the comments come in on my YouTube videos, the most popular ones, and it’s like, “How to do separate audio tracks with Zoom.” Or my friends are like, “Dude, I searched on YouTube and you were the first one to come up. Great video.” How do I… how does one… I don’t want to make this seem like it’s about me. I was always that guy in class who raised his hand and asked a question because I knew I had that question but I assumed like half of the class also had that question. Michelle Knight:Totally. Joe:How do I get them from YouTube to mailing list? Or is from YouTube to mailing list even the right move? You say all these people are at different stages. What’s my call to action post-YouTube video? Michelle Knight:I always recommend email list. Because I always say an email is the first investment that someone will make in your business. And when we start thinking about email addresses as currency, everything changes. It pains me when people are like, “Come follow me on Instagram.” Or like, “Just like this video,” and that’s it. It’s like, no, if someone’s watched the end of your video for YouTube specifically and they’re engaged, they’re ready for the next step. So give them that opportunity. So across the board, no matter what you do, I always recommend some sort of lead magnet, some way to get somebody on your email list. And in service base, that’s typically something free. A free guide, a free video free something. But it can also be product-based. A coupon. Take a quiz. There’s all kinds of different things that you can do. But that’s really important because people are typically like, “This is great. I want more of this.” And we want to get them on our email list. Because although your email list is maybe on a platform that you don’t control, the reality is you do have more control over that information than Facebook or Instagram. If Instagram went down, and that was all that you were using to get in touch with your community, you would be screwed. But if you have an email list on the back end, you can download that spreadsheet, move to a different platform email, get really creative with it. So across the board, I recommend that. And because these pieces of content are evergreen, I very rarely recommend pitching a product or a service unless it too is evergreen. So if you have a course that you sell all the time or a membership site that people can join or even something that opens multiple times a year, and you’re just saying hey, “I offer this inside of my program, go here to learn more.” And then if they land their doors are open great. If not, they can join a waitlist. But yeah, across the board, always, always email list. I’m a firm believer in that one. Joe:Awesome. I’m really glad to hear that because that’s also what I’ve been preaching. I’m like, I’m a guy I know some things, but it’s always good to hear from the experts. But also I haven’t been good about that. I always end my YouTube videos with “like” and “smash that like button.” I’ve never said that for real. Michelle Knight:Thank you. Joe:“Like and subscribe,” and then my tagline. I’ll have like a card right so people can go, or the icon on the end screen. I’ve put a lot of time into my end screens, but saying it verbally in the video is super important, right? If you like what I’m talking about, get the free guide for whatever, 5 Zoom tips that’ll make you look even better. I just thought of that lead magnet now… Michelle Knight:I like it. Joe:By the time this comes out… Michelle Knight:It might be really valuable for a lot of people today. Joe:Yeah. I think that’s really important. And I really needed to hear that because at first, I wasn’t sure. But you’re right about owning your platform. I export my subscriber list like once every six weeks, which makes me sound like a crazy person. I use ConvertKit and I assume they’re not going anywhere because they’re really great. But if they disappear one day, I’m losing a bunch of email addresses. Michelle Knight:I use ConvertKit too. We do the same thing. We’re really adamant about our email list over here. I say we now because my team member actually does it. I don’t have to do it anymore. But we not only download but clean our list quite frequently. We get a lot of subscribers every day and I invest in advertising and some of those different avenues as well. I want to make sure that the people who are there actually want to be there. So we frequently like to clean our list to help with that as well. So there’s a little bonus tip for those of you. Sponsor:This episode is brought to you byMindsize. 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Or if you’re a freelancer or agency who feels in over your head or with an eCommerce build, their agency support plan is built specifically for you. There were a few times in my career where I really could have used that. They’ll take a high stress situation and help you relax while still delivering for your client. So check outMindsizeover atmindsize.comtoday. They will help you make more money, whether you need an eCommerce store, whether you need to improve your current eCommerce store, or if you build eCommerce stores for others. That’smindsize.com. Thanks so much toMindsizefor supporting the show. Joe:We are moving into the tips for listeners segment of the show. You’ve given us so much. But let’s say that somebody have taken your first two pieces of advice. Look inward, what’s your story, figure out your ideal client. What’s the next step? What should they do from there? Michelle Knight:I think from there, it really becomes creating content, we want to wait to create content until… I feel like I’m beating a dead horse, right? …we have the website up or the thing. But if you want to sell you need to have people to sell to. One of the best things that you can do once you’ve got a little solid ground with “Who am I? Who do I want to attract? What’s my mission? What am I offering?” then start putting content out there so that you can start building your audience. The first thing that I recommend is focus on quality content. Focus on things people are searching for. I’m holding my eyes right now—people can’t see me—because I’m trying to meditate. People always say, “What do I talk about? What do I create content about?” I’m like, “Go Google. See what people are searching for.” If you really want to show up, go into your niche and figure out what people need help with. There are so many free tools out there. I’m going to tell you some of them now.AnswerThePublicis an awesome free tool. All of these give you a limited amount of searches every day, but still just go do it every day for like five days, and you’ll be solid for 90 days.AnswerThePublicwill tell you the top questions being asked on Google. And you can type in your industry, you can type in your ideal customer, you can type in pain points, and they will tell you exactly what people are asking for. You can use a tool called Keywords Everywhere, which is a small investment but amazing when you’re wanting to do SEO. It’ll tell you how many monthly searches keywords get. You know you might be like, “This is great,” and it gets zero searches a month. It’s really going to help you. You can change even a little bit of the language, you can get thousand searches a month, and that’s amazing. You can even use YouTube specifically because they will autofill for you. So go to the search bar and type in something relevant to what you’re offering and let it tell you what the top searches are. So doing research and having that strong strategy in place to create content that people are actually searching for is important. And then you put your spin on it. I did a podcast episode the other day on morning routines. It was like pulling teeth from my team to get me to do this because I was like, “I’m not doing fluff content.” And they’re like, “Everyone keeps asking for this. Everyone wants this.” So I put my own spin on it. And it’s been a huge download. And I’ve gotten tons of messages that are like, “Oh my gosh, I love this.” You get to put your own spin on it, but you gotta make sure you’re getting in front of people. It’s the same with subject lines. If your subject line isn’t amazing, no one’s going to open your email, and no one’s going to know about all the goodness that you have. Same with titles of your content. So number one is focus on creating high-value quality content that people are actually searching for. Don’t just pull it out of thin air and be like, “This might be nice.” The good news is, you’ll have a lot of that information because you’ve done the ideal client research. Joe:I have been reminded… because I just do things I think are good ideas. I have been reminded that I am not my ideal customer. It’s something important to remember. This is great advice.AnswerThePublic. I’m definitely going to check that one out because I’ve never heard of it before. Really excited about that.Jennifer Bournwas on the show early on this year and she also talks about joining Facebook groups and even paid communities where people are asking questions of like… communities for your ideal customer, not communities of whatever you do professionally totally. Michelle Knight:Totally. And that’s what reallyAnswerThePubliccan also point you to forums and like Reddit and stuff, so then you can read through that. Full disclaimer. I actually hate Facebook groups. So I love them for paid stuff. Joe:Me too. Michelle Knight:But I don’t have my own account. I just stopped that a long time ago when I learned about evergreen content. But I will go into Facebook groups and just use the search function and just see what questions people are asking for support on and then write a blog post about it. So you’re totally right. It’s a great tool for ideal client research. Joe:That’s awesome. And then one more tool based on YouTube is vidIQ. Have you heard of this one? Michelle Knight:Yes. I love vidIQ. Joe:I think it’s really been helpful for me. I’ve only kind of used it superficially. Just like when I create a video, the extension in Chrome is there, and it’s like suggesting keywords. I really need to dive deep into it, though, because I think that it could be a really valuable tool for me. My channel is monetized now, and the amount I make is more than what they charge monthly. Michelle Knight:There you go. Joe:I think it’s a good investment. Michelle Knight:Well, it’s funny, because that actually is tip number two, which is to actually optimize your content. So you’re creating a high value content, you’re creating content that people are searching for, and then make sure that you’re actually optimizing that content. So no matter what platform evergreen platform you’re choosing will focus on YouTube, specifically, there are tools out there to tell you and give you tips on what keywords to use. Think about optimizing the title for search. The title, for instance, I might write a blog post that has a different title than a video of the same content that I put on YouTube, because I’m really paying attention to optimizing it for each of the platforms. Your thumbnail, right? Like making sure that these pieces are in place because they play a huge role in your content actually getting seen. We think like, “We’re going to have an amazing video, and everyone’s going to find it.” It really comes down to title and keywords and first impression. And that’s it. Those could be great and your video could suck and you’ll still rank as number one. We want it to be great all across the board so people want to hear more from you, but make sure when you’re creating this content, you’re taking the time to optimize it. Whether that’s SEO for blogging, writing your description, making sure your title and your keywords and your headers are in there. Same with Pinterest. Same with YouTube. Joe:Awesome. The YouTube thumbnail super-duper important. Michelle Knight:It’s crazy. Joe:I never thought about it until I noticed that all the people who were making similar content to me had them making a face and then pointing. Michelle Knight:It’s like a whole thing right now. Joe:It’s usually a screengrab of me that I like cut out and put but I just can’t… I saw one where I was like one finger up and looking like a teacher, and I’m like, “You look so unnatural.” But I’m doing my best. vidIQ is cool because it’ll show your thumbnail embedded with other thumbnails too in a search. Michelle Knight:Well, now you can do like gifs thumbnails. Joe:What? Michelle Knight:Yeah. You can do moving thumbnails. Joe:Breaking news. I did not know that. Michelle Knight:Breaking news. Joe:Awesome. I’m going to look into that too. I got a lot of homework for this episode. Michelle Knight:Sorry. Joe:Michelle, this has been so much fun. I do need to ask you my favorite question, which is, do you have any trade secrets for us? Michelle Knight:Oh, man. I’m going to bring it back to the beginning on the storytelling piece. This is my secret. This is my secret. Not enough people do it. I’m going to challenge you that every piece of content that you create has a micro-story in it somewhere. Now that micro-story can be in the introduction, where you introduce what you’re sharing, and why you’re sharing it. That micro-story can be in the actual education piece of it. It can be at the end. But the thing with storytelling that is so amazing is the effect that it has in our audience’s brain. So when you incorporate even just one single sentence of storytelling in your content, your audience is 22 times more likely to remember it. I don’t know about you, but I want people to remember my stuff. So even just that simple thing… There’s neural co… I nerd out on this stuff. But there’s neural coupling that happens when we hear other people’s stories. So our brains are activated, dopamine is released. We feel good. And it doesn’t have to be an earth-shaking story as I like to say. It’s so small relatable moments. So that has been my secret. Every piece of content that I create, every podcast that I’m on, everything that you will see for me has a tiny little bit of storytelling in it, whether it’s mine or my ideal customer’s, or what I like to call future casting, which is like a pretend made up kind of figurative story because it’s so, so powerful, and will serve you on both branding and the marketing level and selling honestly. Joe:That’s awesome. Micro story. I love it. As you say that, something has clicked for me. Because one of my most popular pieces of content right now is a blog post that’s titled “Why Gear Matters Least when You’re Starting a Podcast. I tell a story about how growing up my favorite baseball player was Paul O’Neill and I wanted to bat like Paul O’Neill, but me trying to mimic him and look and sound like him, quote-unquote, didn’t work for me because first of all, I’m not a lefty. Second of all, he’s very tall. So I just think that’s great. Challenge accepted. Michelle Knight:All right. Joe:As I write more blog posts, I’m going to include a micro-story in each. I’m glad you said in the educational piece or at the end. Mine was towards the end. And I was questioning that. I’m like, “Should I put it up front to hook the reader?” But I think the headline hooked them enough to keep reading. Michelle Knight:It always depends on what you’re presenting. Sometimes if you have to give a backstory, especially like we talked about, educational content does really well because that’s what people are searching for. Sometimes you want to set that up. If we’re sharing a misconception or mistakes or how to do something, we might want to share our journey with that. But sometimes you can just hook by asking questions or speaking directly to your ideal customer. But yeah, no matter where, put that story in there. I don’t care where it is. Joe:Awesome. Michelle, this has been an absolute pleasure. If people want to learn more about you, where can they find you? Instagram? Michelle Knight:Yeah, definitely find me on Instagram. You can go to my website, which is fully optimized. It’sbrandmerry.com. There’s links to all the things, tons of blog and video content on there, a freebie so you can join my email list You know, all the things. Joe:All the good stuff. Awesome. I will include that and all sorts of links that we talked about in the show notes over athowibuilt.it/210. If you want to hear Michelle and I talk more about the do’s and don’ts of specific platforms, maybe a little bit about travel because you mentioned something interesting in the pre-show, you can sign up for theBuild Something Clubover andbuildsomething.club. It’s a paltry $5 a month, and you get lots of really fantastic content, and a custom member chip—it’s a poker chip with a podcast logo on it. I love it. But in any case, Michelle, thanks so much for joining us today. I really appreciate it. Michelle Knight:Thank you for having me. Joe: And thanks to our sponsors: Mindsize, Restrict Content Pro, and TextExpander. Thank you so much for listening. And until next time, get out there and build something. Joe:Real quick before we get started, I want to tell you about theBuild Something Weeklynewsletter. It is weekly, it is free, and you will get tips, tricks, and tools delivered directly to your mailbox. I will recap the current week’s episode and all of the takeaways, I’ll give you a top story, content I wrote, and then some recommendations that I’ve been using that I think you should check out. So it is free, it is a weekly, it’s over at howibuilt.it/subscribe. Go ahead and sign up over athowibuilt.it/subscribe. Intro:Hey, everybody, and welcome to Episode 210 of How I Built It, the podcast that asks, How did you build that? Today’s sponsors areMindsize,Restrict Content Pro, andTextExpander, who you will be hearing about later on in the show. Now, if you are aBuild Something Clubmember, if you’re subscribed to Build Something More but you happen to be picking up the normal feed, definitely get the Build Something More feed because we, Michelle and I, had a fantastic pre-show conversation, which is a show first. I’m sending out the pre-show because it was really good. Speaking of, my guest is Michelle Knight. She is the personal branding and marketing strategist over atBrandmerry. Michelle, how are you today? Michelle Knight:Oh, great. Thanks for having me. Loved our little pre-show chat. Joe:Likewise. Likewise. Thanks for joining me on the show here. Thanks for joining us. It was a lot of fun and nerd culture and WandaVision. First of all, if you’re not watching WandaVision, you should watch WandaVision. I guess by the time this comes out, we will actually be behind. So, if you haven’t seen it, spoiler alert. But if you’re all caught up, you know, don’t talk past what happened. That’s what we’re talking about today. We’re talking today about how to market your business without relying on social media, which I’m really excited about. I was looking at your website, again, personal branding consultant. I think this is a really good topic to talk about because I feel like I was telling my students about this like 10 years ago. I was teaching at the college level, college freshmen a computer literacy course, and I’m like, “You need to have a personal brand.” And they’re like, “Who cares?” But now fast forward to 2021, I feel like that’s even more important. So before we dive into the kind of social media stuff, I suspect having a strong personal brand will help with that. Why don’t you tell us a little bit more about what you do there? Michelle Knight:Yeah, absolutely. I founded my companyBrandmerryright after my son was born in 2016 out of just the need to be home, to just not want to commute to work anymore. I had a background in PR, background in communications and I dove headfirst into creating my online business with really kind of wearing this coach consultant hat. I struggled a lot. I had no idea what I was doing. I felt like I was mimicking everybody else. I spent months creating a website that then didn’t look like or sound like me, which is highly relatable to a lot of people. About nine months into it, when I was planning on leaving my nine to five, I was like, “Something needs to shift.” So I started to do more and more research outside as well as some internal research to figure out who I was and what I really wanted to build a brand around. And everything really started to shift for me at that point in time. I started to show up in a different way, I started to really express myself, I did more live videos and I started to share more stories. And instantly, I saw connections start to happen. The same people who had been in my community for months were buying from me suddenly. And I didn’t change the offer. All I did was change how I was showing up and creating a brand that was a representation of that. So that’s what I really fell in love with personal branding and storytelling, and I spent, the next three or four years really focusing on that aspect, teaching entrepreneurs specifically how to figure out, number one, who they are and how they want to show up online and then creating a brand and a product suite that’s in alignment with that mission. And then I’ve moved in the last couple of years to focus on, now, how do we market that? Because you realize really quickly that you can have an amazing personal brand, you can have an amazing product, but if you don’t know how to effectively market it, then nobody else is going to know about it. Joe:I love that. And it’s so funny that you mentioned that because I feel like between the pre-show and this you must have been listening into the solo episode I recorded right before this, which wasEpisode 205, where I talked about my failed Patreon experiment. It’s the same thing. I started this podcast in 2016. I went self-employed in 2017 after my daughter was born, and I thought, “I need to launch memberships. I need to launch a membership for my podcast.” And I just copied everyone else’s benefits, everyone else’s levels. And I’m like, “How come no one’s buying?” And then I came to realize I’m just promising a bunch of stuff that I don’t even know if I can deliver or not. So I took that down, and I’ve changed directions. Well, now people are actually buying my membership because it reflects me and what I can offer. So I think that’s fantastic. Michelle Knight:Well, I tell people all the time that people don’t buy the product or the service, there’s a million products and services that are exactly the same across the board. If people really just focused on that, then they would just buy the first thing that they see. But it’s about that connection, it’s about that relationship. And that’s why personal branding is so important. Joe:Yeah, absolutely. As people listen to this, I know that’s something I struggled with early on when I was freelancing and making websites for people was, how do I write my copy? Do I write “I”? Do I write “we”? Who is this? Is it the royal we? So maybe we can start there? How you present yourself, as you said, is so integral to connecting with customers, with selling more products and services? I or we? Michelle Knight:I think it depends. I think when you’re starting a business and you’re the sole CEO and face of that business, I always recommend going with “I”. Primarily because, who is the “we”? You and your imaginary team, probably not in the beginning. You’re the decision-maker at that point in time. The “I” allows for more of that personal connection. If you’re working with a company, I think you go back and forth. If we’re speaking on behalf of the company, I have a background in nonprofit management, if you’re speaking on behalf of the nonprofit and the work that they do, it’s a “we”. But if your CEO is stepping out and saying something, sharing their story, sharing what they’re doing, it’s an “I”. And then I guess as your business evolves, and I see this a lot, especially as someone who has added more team members and is moving more into a company role, I go back and forth between the two. If it’s me, I’m showing up, I’m sharing a story, I’m focusing on connecting, I’m the one telling the story. But if I’m talking about the team as a whole and we made this decision, then I can share that. So right out of the gate, I say default to “I”. As you grow, incorporate the “we.” Joe:I think that’s great. And that’s generally the advice that I’ve recommended as well just because, you know, there are benefits to working one on one with a freelancer. And maybe they’re not available 24/7 but they are there to fully understand your business to be invested in a way that some giant agency can’t be. Michelle Knight:Totally. Joe:Awesome. So when it comes to building your personal brand, we’re not just talking about website copy and “I” or “we.” What are we talking about? If I wanted to start investing in more of a personal brand for me, where would I start? Would I look inwardly? Would I do some research into things I should consider? What does the process look like? Michelle Knight:It’s kind of all of that. I like to say that branding as a whole, and I think it’s important to say, is an experience. I think very old school and what I thought even just five years ago was like, “Let me get my website up. Let me choose my colors and my fonts. If I do that everything will be fine.” And we’ve really learned. And now that information is so readily available to us, that it’s not about those things. It really is about the experience that we’re creating. And those things can help with that process, but at the end of the day, it’s that voice, it’s that mission, it’s how we’re carrying through everything that we’re doing, from website design to coffee to our products and our offers. The method that I teach is first to look inward because as a recovering perfectionist, I have a tendency to go outward, and say, “Oh, what are you doing? That seems to be working. Let me just copy that.” And that’s what happened in the beginning of my business. So I recommend going inward first. The first practice that I love to guide people through is just what’s your story because one of the first pieces of copy that everyone should really write is their brand story. And it’s one of the most fun things that you can create in the beginning. So going inward and saying, “What is my story? What has led me to where I am today? What’s the purpose behind me wanting to put my work out in the world?” As I mentioned before, I’m from a nonprofit background. So I always recommend my clients establish a mission for their brand. What are your values? These are the things that you want to identify right out of the gate so that you can make sure that you’re always showing up in those pieces—your brand is always showing up. Then the second piece of this is, all right, now, who do you want to attract? A lot of people forget this step of the personal brand, and then we start showing up sharing content and stories and it’s not resonating with people because it’s just about me, me, me, me, me, me, me, I, I, I, I, when what we share needs to resonate with the people that we want to attract. So, you’re not showing up and just like writing your biography online. You’re building a business. So the stories that you share, the content that you share, even the colors that you choose needs to come down to, you know, how do I want my audience to feel? What are they seeking? What are they looking for? What’s happened in their life? That portion of it is where we get more into research, you know, the dreaded ideal client research that everyone hates. But I swear you have to do it. I personally love it. But that’s where that piece comes in. So then you combine those two things together, and you say, “All right, now let me decide what offer can I create based on my expertise that my audience absolutely needs? Because I know them so well at this point. What types of messages can I create that showcase my expertise and my strengths that resonate with my ideal customer. And so everything then kind of pulls on those two pieces as you build your business. Sponsor:This episode is brought to you byRestrict Content Pro. If you need a fast, easy way to set up a membership site for yourself or your clients, look no further than theRestrict Content ProWordPress plugin. Easily create premium content for members using your favorite payment gateway, manage members, send member-only emails, and more. You can create any number of subscription packages, including free levels and free trials. But that’s not all. Their extensive add-ons library allows you to do even more, like drip out content, connect with any number of CRMs and newsletter tools, including ConvertKit and Mailchimp and integrate with other WordPress plugins like bbPress. Since theBuild Something Clubrolled out earlier this year, you can bet it’s usingRestrict Content Pro. And I have used all of the things mentioned here in this ad read. I have created free levels. I’ve created coupons. I use ConvertKit and I’m using it with bbPress for the forums. I’m a big fan of the team, and I know they do fantastic work. The plugin has worked extremely well for me and I was able to get memberships up and running very quickly. Right now, they are offering a rare discount for how I built it listeners only: 20% off your purchase when you use RCPHOWIBUILTIT at checkout. That’s RCPHOWIBUILTIT, all one word. If you want to learn more aboutRestrict Content Proand start making money with your own membership site today, head on over tohowibuilt.it/rcp, that’showibuilt.it/rcp. Thanks toRestrict Content Profor supporting the show. And now let’s get back to it. Joe:This is the exact thing that I said, again, in that episode I just recorded. “I made the Patreon copy about me and I started my own business and I want to make content full time. And you should give me money so I can make content full time.” And I just read it back recently and I’m like, “What was I even thinking?” Who cares? Who cares that I want to make content? People want good content, and they will support good content, but they’re not just

不論你是職場中專門提建議的那部分專業人士，還是喜歡提建議的人，甚至是生活中一個喜歡或需要提建議的人，節目第一部分會分享幫你更好地傳播那些可能令人不悅的觀點或看法時候的好建議。 五年來，谷歌相冊（Google Photos）一直以提供無限量、免費的“高畫質”壓縮圖像存儲服務而著稱，但是谷歌在11月11日星期三宣布取消免費政策，從明年6月1日開始，用戶上傳的任何新照片，無論是原始畫質還是高畫質，都將占用15GB的免費存儲空間（此前已經上傳過的高畫質照片則不受此限制）。如果你上傳的照片大小超過了15GB，就必須訂閱Google One雲存儲服務解鎖更多存儲空間。 謝謝收聽。你的訂閱和支持就是在告訴我：“還不錯喔，繼續努力。” YouTube頻道: go潮生活 https://www.youtube.com/channel/UCTIHAxGvS-a1_-9FbrAEyww Podcast播客: go潮生活 Anchor: https://anchor.fm/gofreshfashion Breaker: https://www.breaker.audio/gochao-sheng-huo Pocket Casts: https://pca.st/pip6qwsv Spotify: https://open.spotify.com/show/1x9cWijAsecL7ZywPV38yn Radio Public: https://radiopublic.com/go-6r3q1k Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8zMGM4NTI4Yy9wb2RjYXN0L3Jzcw== 聯繫我們：gofreshfashionus@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/gofreshfashion/support

Episode 16 - If your business doesn't rank #1 on Google, you're losing business! Unfortunately, the best physicians don't always get the most business. A lot of times, it comes down to who has the best marketing strategies. If you have the best messages and the clearest communication, you're more likely to win.Go Google your business right now! If you're not on the first page for your specialty in your area, it's likely that you're losing business to your competitors. This week, Kelley and Justin Knott share the secrets of healthcare marketing with us. They'll teach us how to rank #1 on Google, how to get the best patient reviews, and how to effectively utilize physician liaisons in your practice.None of this stuff happens by accident! The days of "hanging a shingle" in your town and creating a thriving business are pretty much over! If you want to rank #1 on Google and get more patients, have a better business, and help more people, then you need to listen to this episode! Free Resource: Creating a one-liner that will kickstart your business' growthThis week's blog post: How to Build a Sterling ReputationJoin the Business and Personal Finance for Physicians and Dentists Facebook Group!FREE disability insurance quotes from Pattern: www.thescopeofpractice.com/pattern

It’s time for scary stories! Remember those creepy creepy pictures? Go Google the title first. We’ll wait. Okay, good now? Come along with us on a scary stories journey! Hey! While you’re here, support the important nerdy work we do for future humans by becoming a patron on https://www.patreon.com/nerdcanon

The geeks catch up again in the virtual world to talk latest geek news and random crap (as per usual).

03/13/20 - Coronavirus sends workers home, cancels more conventions, E3 fallout, Microsoft Xbox livestream, Amazon Go sells tech, Google Pixel 4a rumors

Technology, social media, phone apps, Alexa, Siri, Go Google, Artificial Intelligence, there is so much coming at us.  When it comes to our business...what do we do?  Which one or ones do we choose?  If any? What is going to give our business the competitive edge?  How much is going to cost?  What can I afford?  What is really going to make a difference?  The questions are endless.  And it may leave you feeling overwhelmed, helpless, hopeless and over matched.  What is the answer as we enter into the next decade?  We are so focused on technology in today's world we have perhaps overlooked Occam's Razor.  That is the most simplest answer sits right before us.  Not that it is easy, but it is staring us right in the face.  You feel it, I feel it, your customer wants it.  What is it?  A real relationship. In this episode of A New Direction Best Selling Author John R. DiJulius opens our eyes to the research and examples of the one thing that will compete and overcome any technology.  The quality and depth of our relationships with our past, current, and future customers.  The fact is there is no app to develop a relationship.  Alexa doesn't really care about your family, occupation, your recreational joys, or your hopes and dreams.  Only people can do that.  As John DiJulius explains in his outstanding book "The Relationship Economy:  Building Stronger Customer Connections in the Digital Age"  people want to be in relationships, but not temporary ones, not ones with the idea of gathering business, but ones that are real, genuine, authentic and meaningful. As technology has increased and surrounds us the very thing that will separate your business from every other will be how well you can truly make your customer "feel" special.  And "The Relationship Economy" and John DiJulius takes a microscopic and example filled approach to helping you make your business a difference maker with people.  Here is a really simple question:  Are you a business that people love?  Sounds awkward when you ask it, but think about the businesses you truly love.  They are the ones you are loyal to, the ones that you keep going back to, the ones that make you feel special, important, provide value, and the one try to convince your friends to use.  If your were the kind of business that people loved...what would that do for your bottom line?  That is the Relationship Economy and how it will change your business.  Thank you for listening to the show, and please share it with your friends.  Also, I would love to hear from you about the show you can always reach me at jay@jayizso.com. Please thank our sponsors.  I really mean that.  They are responsible for helping bring these amazing authors to you on A New Direction. EPIC Physical Therapy.  Whether you just need some guidance to get in better shape, you have an injury or recent surgery, or you are an elite athlete getting yourself back into the game, the certified experts coupled with the latest start of the art equipment will help you get you where you want to be.  EPIC relief.  EPIC recovery.  EPIC results.  That is EPIC Physical Therapy.  Head on over to www.EPICpt.com and learn more! and Linda Craft & Team, REALTORS, for 35 years they have helped thousands of people all over the world when it comes to buying and selling real estate.  Completely locally owned and unaffiliated Linda and her expert team can help you find the best expert in real estate regardless of what company they work for.  Just one more reason why for 35 years they have been known as the "legends of customer service".  Give them a call!  Click on over to www.LindaCraft.com OH and don't forget you can listen to replays of the show every Thursday at 4pm and Sundays 10 pm EDT on the OAK 93.5 FM.  So if live in the Greater Raleigh area take a listen and let the station know that you heard A New Direction on the OAK 93.5 FM.  Thank you so much!  www.OAK93.5.org  

Hi everyone! Amazon Go stores will be growing to supermarket size, Google Assistant is experimenting with a personalised news feed, SoftBank is planning a merge of Japanese messaging app Line and Yahoo Japan, and TikTok is moving into social commerce by introducing in-app sales.

And we're back! Popeyes serving up spoiled chicken, Colin Kaepernick showcases his skills for the NFL, Instagram holds likes back from users, and a convicted murder whole briefly dies and was revives feels he's served his life sentence... listen... just press play! @LakewoodAvePodcast @DJQevlar @RodneyRocko @IamKentel @The4AMCulture

Techeasy รู้ทันรอบโลกไอที ฟังสบาย ย่อยง่าย อัพเดทกันแทบทุกวัน - อัพเดตกันต่อเนื่อง! Apple ออก iOS 13.1.1 และ iPadOS 13.1.1 แก้ปัญหาบั๊กคีย์บอร์ด และแบตเตอรี่หมดไว - Google เปิดตัว Android 10 Go เน้นความเร็วและความปลอดภัย สำหรับมือถือราคาถูก - เข้าด้านมืดตามกัน! Google Play Store เริ่มรองรับ Dark mode แล้ว

Beer : Elora Brewing Co. - Lodestar Passion-fruit Sour Ale / Four Pure Brewing Co. - Coastline Vanilla Gooseberry Sour In the sourest episode to date DC and Brit tart up a storm as they ponder how sour is too sour, are Krakens real, and who would be better at hang-gliding?

Go Google yourself. Do you like what you see? Go FIX it! --- Send in a voice message: https://anchor.fm/music-industry-blueprint/message

Go Google yourself. Do you like what you see? Go FIX it! --- Send in a voice message: https://anchor.fm/music-industry-blueprint/message

Yogapodden #37 THE GOSPEL ACCORDING TO MATEUSZ There´s gangsters and there´s gongsters - people who bang on large cymbals with frenetic enthusiasm. One of the latter is Mateusz Krawiec from Wroclaw in Poland, now living in Sweden. From drug addiction, death metal and a professional career as a divorce lawyer, also working in the family construction business, Mateusz set out on another journey, one which he considers a calling: yoga teacher, gong master and leader of contact improvisation classes where people get rid of the yoga mats and roll on the floor, sometimes on top of each other. We talk about his favourite author, catholicism, the Polish satirical cartoonist Andrzej Mleczko from Krakow, the challenges in being a yoga teacher, why Mateusz does no longer consider himself to be a rebel, the effects of gong, his favourite movement teachers - Ido Portal & Simon Borg Olivier, intermediate fasting, his love for his sister - and lots of other stuff. It´s soothing to listen to this guy, so tune in to the frequency of Mateusz! It´s rewarding. A couple of corrections or clarifications: when we talk about “fans” we mean the ventilation system - nothing else. When we talk about electric bikes we mean kick scooters - nothing else. There are several books by the cosmopolitan global traveller, Polish journalist/author Ryszard Kapucinski. Go Google. If you want to keep track on Mateusz´ acitivities, gong concerts etc, follow him on Facebook. Soundtrack: “Consciousness” by DJ Food All suggestions, opinions and pecan fudge pies can be directed to info@yesyoga.se Keep track on what´s going on in the yoga world in Sweden on www.yogatrender.se (you have to handle Swedish though). Wonderful yoga mats in cork at www.naturligyoga.se

An interview with Nuno Maduro, creator of Collision and Laravel Zero. Nuno Maduro Laravel Zero Collision Leiria Laravel Code Analyze aka Larastan AlumnForce Pecan Pie Laracon EU PeersConf Transcription sponsored by Larajobs Editing sponsored by Tighten Matt Stauffer: Welcome back to the Laravel Podcast, season three. Today I am interviewing Nuno Maduro. So hard to say. Creator of Laravel Collision, Laravel Zero, and lots of other open source goodness. Stay tuned. Welcome back to season three of the Laravel Podcast. I have another wonderful member of the Laravel community with me. If you follow me on Twitter, you'll know that I went out on Twitter and said, "Hey, I want to make sure that I've got people from various communities represented, and I already have a long list of people who I want to interview." Nuno was actually already on that list originally, but somebody pointed out, "Well, he actually represents at least one of the communities that you're interested ..." Because what I said is, "I've gotten a lot of people from America, and there's a lot of certain areas where I've got a ton of people from. I want to make sure that the other geographic communities around the world are also represented." This guy came up, so I said, "You know what? Let's take him. He's already on the list. Let's put him up at the top of the list and have an interview." First thing I want to do is, first of all, you're gonna say who you are, what you're about. You're gonna pronounce your name way better than I've been pronouncing your name, and the first question that I want you to also answer is, when you meet somebody in the grocery store, how do you explain to them what it is that you do? Nuno Maduro: Yeah. My name is Nuno Maduro. If I actually say to someone that is not from computer science, I would say that I work with computers, okay? Matt Stauffer: Okay. Yeah. Nuno Maduro: But basically I'm a web developer. I work with Laravel daily, so yeah. That's it. Matt Stauffer: Where are you from originally, and where do you live now? Nuno Maduro: That is a great question, because originally I am from Portugal. That is a small country in Europe. Right now, I'm living in Paris, France. Basically I spent my whole childhood in Portugal, my study over there, and now I'm living in Paris with my girlfriend, and yeah. That's it. Matt Stauffer: Is Paris easy to live in? Nuno Maduro: Paris is a completely different place from Portugal. People in Portugal have some kind of a slower life. You know what I mean? Matt Stauffer: Uh-huh (affirmative). Nuno Maduro: In Paris, people have like speed every single day. The difference is actually amazing. In Paris, you also have lots of transports, so to go to work, you actually spend one hour in transports going to work, and after work, you spend another hour getting home. The difference is quite over there on transports. Of course, the salary aspect is also quite different. In Portugal, you don't have the same amount of money after a month, and yes. I think those are the main differences. I don't have family in Paris, so that is also not that great, I think. Matt Stauffer: Did you live in a smaller city? Obviously smaller than Paris, but was it a smaller city when you were in Portugal? Nuno Maduro: Yes. Portugal, basically it has two bigger cities, Lisbon and Porto. In Portugal, I was living in Leiria. That is a smaller city, and yeah. I was there. I spent my whole childhood in Leiria. That is a small town in Portugal. Quite different comparing to Paris. Yeah. Matt Stauffer: Yeah. I just looked it up, and Portugal has a population of 10 million people. Nuno Maduro: Exactly. Matt Stauffer: Paris has a population of 2.5 million people. Nuno Maduro: Yeah. Matt Stauffer: There's definitely a little bit of a shift there. I've lived in both big and small towns in the United States, and even just between them, I notice a lot of the shifts that you're talking about. The bigger the city, the faster people move, and the more time you spend in transportation a lot of times as well. Nuno Maduro: Exactly. The most difficult part that I had when I moved from Portugal to France was the fact that I didn't speak French at all. Matt Stauffer: Oh, yeah. Nuno Maduro: Yeah. Matt Stauffer: That was actually my next question. How fluent are you ... How well do you speak French now? Nuno Maduro: Now I speak French great. I think I speak better French than English right now. Matt Stauffer: Okay. All right. Nuno Maduro: But at the beginning, I was speaking English all the time, and in Paris, there is not that many people that speak English. It was difficult, but after three, six months, everything went fine, because I eventually got forced to learn French. Matt Stauffer: Nice. Nuno Maduro: Yeah. Matt Stauffer: I want to hear these stories more, but we should start off by ... You know, I always want to make sure that before we get in your story, people know, why is it that I'm talking to you? Of course you're a very nice guy- Nuno Maduro: Thanks. Matt Stauffer: ... so that's one thing, but there's other reasons. Can you tell me a real quick kind of intro to ... Now, I definitely know that Laravel Zero and Collision are two of the biggest ones that you're known for, but are there any others, and could you give me just a really quick pitch for each of those? Nuno Maduro: Yeah. Sure. Basically, I spend all my time ... After work, I consider myself an open source package creator, and obviously the most noted packages I have created is Laravel Zero and Collision. Laravel Zero is kind of a micro-framework for building console applications. You can imagine Laravel for building web applications, and you can imagine Lumen for building APIs, for example, and Laravel Zero is for building just console applications. It's a very customized version of Laravel that have that specific purpose of building console apps. Collision was a package that initially I've built just for Laravel Zero, but due to the fact that Collision basically shows you beautiful errors when you are interacting with your app on the comment line, Taylor actually liked that package, so it got included on Laravel itself, on the Framework itself. Matt Stauffer: Yeah. Nuno Maduro: I also have small other packages on my GitHub account. Most of them are related to the console environment. Right now I'm working with a package called Laravel Code Analyze, though I'll probably change the name, but whole point of it is actually analyze your code and searching for bugs, or mistakes on your code. People at the beginning said it is impossible to do that, do all the magic on that systems, on Laravel, but I think I'm gonna make it right and make it work with Laravel. Let's see. Matt Stauffer: Nice. I think I remember seeing, it's based on a static analysis package for PHP, right? Nuno Maduro: Exactly. Matt Stauffer: You're not inventing it all from scratch, so you're able to just customize that, just for Laravel. Nuno Maduro: Yeah. Basically, I am writing extensions to make it, that package, make it work with Laravel. Make it understand Laravel behind the scenes. Matt Stauffer: Very cool. I know that you're also involved in the Laravel Portugal Podcast. Are you a host, or what's your actual role there? Nuno Maduro: I am the host of Laravel Portugal, yes. Basically- Matt Stauffer: Okay. Sorry, not podcast, meetup. Nuno Maduro: Yeah. It is a live show, a podcast, whatever. Matt Stauffer: Yeah. Yeah. Nuno Maduro: But basically, every Friday I get into that podcast with my friends, and we talk about Laravel PHP, and sometimes we bring actually long-time members of the Laravel community. You already have been there, and Taylor as well. It's great. I have a great time over there. Matt Stauffer: That's cool. What's your day job? It's AlumnForce? Is that still where you work? Nuno Maduro: Exactly. Matt Stauffer: What kind of stuff are you doing there? Nuno Maduro: AlumnForce is a company that builds social networks for many of our cities. You can see it like a small Facebook for each university, so a private social network. I'm working there as a backend web developer, mainly with PHP, Laravel, and also Microservices. Yeah. I think that's it. Yeah. Matt Stauffer: Okay. Cool. All right. We have a basic understanding of what it is you do day to day, some of the things that you do that you're known for, so let's get into the story of who you are, where you come from. You were born and raised in Portugal. I think you said it was called Leiria. Nuno Maduro: Leiria. Yeah. Matt Stauffer: I've already acknowledged to everybody that I'm terrible at pronouncing everything, so I'll already own that. Tell me a little bit about growing up. What was your first interaction with computers? What was your first time, your first actual time using a computer, and maybe the first time that you really started realizing that that was something that was special for you? Nuno Maduro: Okay. I must warn you, I don't have the most beautiful story, like most of your guests, okay? Matt Stauffer: Everybody's story is interesting. Nuno Maduro: Not mine. Let's see. Basically, I got my first computer when I was five. Matt Stauffer: Oh, yeah? Nuno Maduro: Yeah. Matt Stauffer: Wow. Nuno Maduro: When I was five, I got my first computer, but I can say to you that I didn't use it for programming or for coding. It was just for gaming, actually. Matt Stauffer: Yeah. Nuno Maduro: All my childhood- Matt Stauffer: What kind of games were you playing at five and six years old? Nuno Maduro: Oh, those memories, man. I was playing like ... I can't remember early games, but I remember that when I was like 10 or 12, I was playing Age of Empires, FIFA a lot. You know FIFA, right? Matt Stauffer: That's soccer. Nuno Maduro: Yeah. Matt Stauffer: I've never played it, but I at least know the acronym. Nuno Maduro: Exactly. Age of Empires. I can't remember, man, but I was mainly playing games on that computer. It was the same computer for 10 years, I think. It was great0t81es. Matt Stauffer: Oh, nice. That's awesome. Nuno Maduro: Yeah. Matt Stauffer: I just realized I call it "soccer." I'm sorry. Football. Nuno Maduro: Yeah. In Europe we call it football. Matt Stauffer: Yeah. Okay. You played games. Was it a desktop, I assume? Nuno Maduro: Yeah. A desktop. Exactly. Matt Stauffer: Okay. Age of Empires, I've never played, but I'm trying to translate time periods. You played a lot of video games. Did you have computer education in school at all? Nuno Maduro: No. Not at all. Only on university. Matt Stauffer: Okay. I assume you learned how to type at least playing the games and using the computer, but when's your first actual experience doing programming? Even anything as simple as building HTML or CSS? Nuno Maduro: Yeah. I can tell you that, when I was 18, I wasn't actually sure about the study, what I wanted, but because I liked games, I pursued computer science. Matt Stauffer: Oh, okay. Nuno Maduro: I knew it was stupid, but at the time that was my thought. Matt Stauffer: You figured, "Hey, I like games, so why not make them?" Nuno Maduro: No. I didn't know what to do, actually. Matt Stauffer: Oh, really? Nuno Maduro: Yeah. I have to be honest, man. Matt Stauffer: Yeah. Yeah. Nuno Maduro: At the time, I went to computer science, and there, when I was 18-19, I started to work with HTML, PHP, and everything. But I must tell you that I wasn't the traditional geek or super talented developer. I liked computers, but I think I preferred football or be with friends. Matt Stauffer: Is that still true today? Nuno Maduro: Not today. No. Matt Stauffer: Okay. When did that shift happen? Nuno Maduro: That is a great question. While I was on university, I actually started my first job. I was doing my master at night, and have a full-time job on the day, you know? Matt Stauffer: Wow. Nuno Maduro: At that time, again, I was making money, and that is great, but I wasn't actually passionate for programming and for coding, and I remember that I was working on the local company, and I was working with Code Igniter, and PHP. Matt Stauffer: Oh, okay. Nuno Maduro: A friend of mine, because we went to start a new project, and I was saying, "Okay, another app with Code Igniter." And the friend of mine told me, "Why just don't you use Laravel?" I was like, "What is Laravel? Is it a new programming language?" Matt Stauffer: Right. Nuno Maduro: "Is it framework? I don't have any idea." I went home, I Google it, and I eventually got redirected to Laracasts. The big turnover was with Laracasts, because I wasn't passionate, like I told you, but with Laracasts I was actually consuming four, five hours a day. Matt Stauffer: Wow. Nuno Maduro: I was 24, 25, so I was consuming Laracasts like four, five hours a day, like a drug. Crazy. Matt Stauffer: Yeah. Yeah. Nuno Maduro: I was still in Portugal at that time, and yeah. I think I can say that Laracasts was my shift. Yeah. Matt Stauffer: Huh. That's really interesting. I'm glad. Jeffrey's gonna hear that, and he's gonna love that. Do you think you could say something about it that is what made the shift happen? Was it the style of teaching, or was it being able to ... Is there something about Laravel, or something? Could you name what aspect of it that was hooking you so much? Nuno Maduro: I think it was the fact that everything was difficult before, and when I started with Laracasts, I understood that words like "solid design principles," everything that was complicated turns out to be easy with Laracasts. Matt Stauffer: Yeah. Uh-huh (affirmative). Nuno Maduro: The knowledge that I was consuming in such a short period of time, it was crazy, honestly. I think with Laracasts, I found my way of learning. That was super important. It was a big turnover, honestly. Matt Stauffer: That makes sense. Nuno Maduro: Mm-hmm (affirmative). Matt Stauffer: This episode has been brought to you by Laracasts. Just kidding. This is not a sponsored episode. I promise. That's really cool to hear, that you were able to find your way of learning outside of the context of Laravel, or Jeffrey, or anything else like that. Just you found a way that makes sense for you to learn. I think that you mentioned it wasn't even necessarily ... You didn't say, "Oh, this aspect of Laravel was what got me most excited." What is it that motivates you? Is it code that motivates you? Is it products that motivates you? In 20 years, do you want to be writing code? In 20 years, do you want to be running a company? Do you want to be making products? What motivates you most about working in tech? Nuno Maduro: Right now, I really like the aspect of learning. Becoming better every single day, actually, I really like that aspect. To be really honest with you, I also like the fact that people are using my stuff. Matt Stauffer: Yeah. Nuno Maduro: That's also the main reason why I built Laravel Zero, because it's not a package. It's a framework, so people will build stuff on top of it. I really like the feeling of people using my tools, my packages. I like the feeling of people heard about me on public speaking, for example, and that I think is the real motivation why I work hard every single day. Matt Stauffer: What is your dream job? Nuno Maduro: I don't have an answer for that. I think right now, I'm really happy about my current job and my current situation, because right now I'm doing remote work. I'm still in Paris, but doing remote work, and I'm really about my current situation. I work eight hours a day. At night, I have time for my own things, my packages, to read. I also go a lot doing Crossfit. Do you know Crossfit? Matt Stauffer: Yeah. Yeah. Nuno Maduro: Yeah. I'm doing a lot of Crossfit at night as well. I think I'm really happy about my current state. Matt Stauffer: Awesome. Nuno Maduro: Of course I would like to be rich, but yeah. Matt Stauffer: Sure. Sure. But the day to day experience of working the type of job you have right now is something that you really enjoy? Nuno Maduro: Yeah, exactly. Matt Stauffer: That's very cool. All right. Let's go back to early days. You were five years old. You had a computer. You were playing video games. Your first exposure programming was primarily in university. Did you have any classes at all? Did you even learn typing in school, or was there literally no tech of any sort in school prior to university? Nuno Maduro: Prior to university, I didn't have any interaction with computers at school. Matt Stauffer: Wow. Okay. Nuno Maduro: Yeah, because I actually, on college, I was doing the mathematic course. You know what I mean? Matt Stauffer: Mm-hmm (affirmative). Nuno Maduro: We didn't have actually access to computers at my course. So the only computer I'd interact with was my home computer, and it was for gaming mainly. Matt Stauffer: Yeah. What age is ... Because I don't always know how every different country handles it. At what age were you in college, and what age did you enter in university? Nuno Maduro: 18. Matt Stauffer: 18 for college? Nuno Maduro: No, no, no, no. Basically, to college, I think it is 13, I think. Matt Stauffer: Okay. Nuno Maduro: And when you are 18, 19, you go to university. Matt Stauffer: Okay. I don't know if you're familiar with the American concept of high school, but if you are, is that similar to what college is for you, or no? Nuno Maduro: I think so. Yeah. Matt Stauffer: Okay. Got it. Makes sense. All right. When you were in college, you did specialize a little bit. You said you specialized, so you kind of picked a subject to focus on in college, or no? Nuno Maduro: I think, yeah. College for me, it's like high school for you, so at that time I was, yeah. It was mathematics, science, but I didn't like it at all, as well. Matt Stauffer: Yeah. Nuno Maduro: Like I told you, I wasn't the traditional geek, or something like that. I just preferred to be with friends, so I didn't specialize in something, something concrete. Matt Stauffer: Okay. Outside of computers, outside of ... Wait, do you still play video games? Nuno Maduro: Yeah, a little bit. Matt Stauffer: What are you into most right now? Nuno Maduro: League of Legends. Do you know? Matt Stauffer: I know it's about superheroes, right? Nuno Maduro: Exactly. It's really, really cool. I play a lot of League of Legends. Yeah. Matt Stauffer: I was into video games a lot until I moved away for ... Actually, I played some video games in college, or in university for me, but after that, I haven't played anything at all, so I hear about them through friends. I know I'm older than you. I don't know by how much, but when I was in college, we were playing Half Life 2- Nuno Maduro: Oh. Those times. Matt Stauffer: ... to give context to that. Nuno Maduro: Yeah. I also have played Half Life 2. Matt Stauffer: Nice. Nuno Maduro: I probably finished the game more than once. It was great. Matt Stauffer: Nice. Yeah. It's worth it. Nuno Maduro: I was actually, when I was in high school, I actually made a lot of sports, so if you type "Nuno Maduro football," you will find me, and I was actually doing a lot of sports at that time. I really like football. Matt Stauffer: Okay. That was actually my next question, where I'm going, is, outside of Crossfit, outside of computer programming, and outside of video games, what's the thing that you do that gives you the most joy in your life? What do you enjoy the most? Nuno Maduro: Oh, I don't want to be ... I think I really like to be with my girlfriend as well. The weekend, for example, I am always with my girlfriend. Like, the complete weekends. Matt Stauffer: Yeah. Nuno Maduro: Saturday and Sunday, I spend all the day with her. I go into the cinema, shopping, a lot of shopping. Yeah. Being with my girlfriend is probably one of the things that I really like to do. Matt Stauffer: Okay. What do you think that is the most underappreciated or under-known aspect of writing a good application in Laravel? What do you look at the Laravel community and say, "If only everybody else knew this, their lives would be so much better"? Nuno Maduro: I think the community aspect is probably one of the biggest points of Laravel. I believe that people underestimate the fact that Laravel have a great, great community. We actually helps a lot of each other. I can tell you, for example, Laravel Portugal Slack, we talk every single day about ... We ask for opinions for ... We have questions. On Laravel Portugal, for example, we talk about a lot of work. With the international community, for example, on Twitter, I use it a lot as well. I learn a lot with the Laravel community, and I think that is one of the strong points of Laravel, I believe. Matt Stauffer: All right. One of the things that I always do when I'm gonna interview somebody on the podcast, I ask people in the Titan Slack, "What are some questions you want me to ask?" And it's always funny, because some of the people know the person I'm gonna be talking to, and so they say, "Oh, I've always been interested in this thing." Some of the people don't, and so they just throw out random stuff. "If you had to choose, would you prefer cake or pie?" Nuno Maduro: Pie. Matt Stauffer: Pie? All right. Taking it further down the road, which pie? Nuno Maduro: Raspberry pie? I don't know. Matt Stauffer: What, you're not sure? All right, so raspberry pie. Nuno Maduro: Yeah. Matt Stauffer: Is that a programmer joke? Raspberry Pi? Nuno Maduro: Yeah. I think, yeah, it's a programmer joke. Matt Stauffer: Really, if you had every different pie that has ever existed in the history of the planet, right sitting in front of you, which one would you pick? He's totally Googling pies right now to find a picture of all the different options. Nuno Maduro: Yeah, honestly. I really like chocolate. I like chocolate. Matt Stauffer: Okay, so straight chocolate pie? Nuno Maduro: I would probably choose ... Yeah. Yeah. I would probably choose like a black chocolate pie. Matt Stauffer: Wait, black chocolate? Nuno Maduro: Yeah. Matt Stauffer: The only time I've ever heard black and chocolate in the same term is when they're talking about, like, German. Is that the type you're talking about? Nuno Maduro: I don't know. Actually, I don't know if it is in the States, I believe so, but there is different types of chocolate, so you have like the most- Matt Stauffer: Oh. Oh, oh. You mean like a less milk, more dark? Nuno Maduro: Exactly. Exactly. Matt Stauffer: Yeah. We call it "dark chocolate." Yeah. Yeah. Yeah. Nuno Maduro: Okay. Dark chocolate. Matt Stauffer: Got it. Okay. All right. A dark chocolate pie. Okay. Have you ever had pecan pie? I think it's probably a very American thing. Nuno Maduro: Never heard about it. Matt Stauffer: Do you know what a pecan is? Nuno Maduro: Nope. Matt Stauffer: It's a nut. P-E-C-A-N. Yeah. Go Google that. I'm from a place in America where they don't have those, and I moved for school to a place, the south, where they do have them, and I live very close to where they all are. They make this pie that is essentially just like sugar and some kind of gelatin, and then pecans, and then the crust. That's basically the whole thing. I don't even know if it's suspended in corn syrup or something like that. You're just basically eating, like, pecan-flavored sugar mush, and it is one of the greatest things I've ever had in my entire life. If you ever get a chance to try that, you should. Nuno Maduro: Yeah. I'm gonna save it, man, to show it to my girlfriend, maybe. Matt Stauffer: Very nice. All right. More questions for you. Next question for you is, "What advice do you wish you had gotten when you first got started programming, and what advice would you share with new developers today?" Kind of the same question. Nuno Maduro: Yeah. Yeah. It's a great question. I think the most important thing to new developers is definitely, "Find your way of learning." Because it was the turnover for me, and I think if I knew that earlier, in my early days, I will be even better right now. Another thing that I consider also super important is the fact that you should open your ... Expose yourself to criticism. I can give you an example of open source, for example. Due to the fact that you do open source, you are actually exposing implementations, exposing your way of coding, and you are actually receiving criticism for free, you know? Matt Stauffer: Right. Nuno Maduro: You are understanding what are your weakest points for free, and you can evolve really quickly doing open source. I think, yeah, finding your way of learning, and also expose yourself to criticism, is two key points of being a better developer. Matt Stauffer: That's good stuff. I like that. What prompted you to move to Paris? Nuno Maduro: Great question. At the time ... Actually, my girlfriend, she's French, okay? Matt Stauffer: Okay. Well, that can do it. Nuno Maduro: Yeah. She was in Portugal with me, but she always liked France, and when I was in Portugal, I had the feeling that I had to move to a bigger town, because I was a software developer, and after my first job, I had the need, actually, of moving to a big town. Since my girlfriend really liked Paris, and I had that need, we choosed Paris because of this reason. Matt Stauffer: Got it. Yeah. Nuno Maduro: Yeah. That was the big- Matt Stauffer: You wanted to be somewhere big, and she wanted to be back in France, and it was kind of a good spot for both. Nuno Maduro: Exactly. That, it's, exactly. Matt Stauffer: Yeah. Yeah. Nuno Maduro: I'm right in Paris for two years, three years now. Matt Stauffer: Okay. It's funny, because I know you live in Paris, and a lot of my questions are there, but I also am sort of interviewing you as a representative of Laraval Portugal, so I also got some questions there. Let's say ... At least for Americans. I don't think this is probably true for most Europeans. For a lot of Americans, we know about Portugal either because of soccer or football, or honestly because there's a lot of overlap between American and Brazilian cultures. There's a lot of Brazilians in the US, and our economies and cultures are often very similar. We learn about Brazilian Portuguese. Obviously, that's just a language. It's not even necessarily exactly the same language. Let's assume that people who are listening don't know much about Portugal, about the people, the culture, the food, the country. If someone were to visit Portugal, where should they go? What should they see? What should they experience? What would you want them to know? Prepare someone to go ... First of all, prepare them, and second of all, sell them. Why should someone come to Portugal? Tell me about it. Nuno Maduro: Yeah. I have to say that I really love Portugal. Every time I'm on vacations, I go to Portugal. Matt Stauffer: Yeah. Yeah. Nuno Maduro: Most of because of my family, of course, but basically because I really like the country itself. Starting things off by the food, the food is just crazy. Everything is like homemade, you know what I mean? Matt Stauffer: Yeah. Nuno Maduro: It's really, really good. Each small town in Portugal have his own way of doing food. You can basically pick your car and eat different stuff every single town. It is really great. Matt Stauffer: Okay. Nuno Maduro: Something that I really like as well is the beach. Portugal is near the ocean, and you have beach all the time. Matt Stauffer: Very nice. Nuno Maduro: Yeah. Very, very nice. The weather is also magical. Yeah. In summer, for example, I'm always on the south of Portugal. Everything is not expensive, and I really enjoy those moments, to be honest. Matt Stauffer: Huh. Nuno Maduro: Also, the people. The people have a ... Like I told you at the beginning, people have a slower life. I don't know if this represents what I am exactly trying to say, but people are not that depressed, for example, comparing to Paris. You know what I mean? Matt Stauffer: Mm-hmm (affirmative). Nuno Maduro: Not that stressed. That is also really good, because people are all the time smiling, for example. I don't have that in Paris. You know what I mean? Matt Stauffer: Yeah. Nuno Maduro: Yeah. Matt Stauffer: Do you get the sense that people in Europe understand that Portugal's a nice vacation destination? Nuno Maduro: Yes. More and more, to be honest. Matt Stauffer: Yeah. Nuno Maduro: People are actually trying to go to Portugal when vacations comes up. Just to go to the price of going to States, come from States to Portugal, I remember that I checked the prices to go to Laracon West, and the price of the tickets just for the plane itself, it was 2,000 Euros. Matt Stauffer: Yeah. Yeah. Nuno Maduro: It was super expensive, man. It was like, "I just can't afford this." Matt Stauffer: Yeah. Nuno Maduro: The conference ticket was the last ... It was the cheapest. Matt Stauffer: Yup. Yeah. Nuno Maduro: Being there, and the price of the tickets was the most expensive. Matt Stauffer: Yeah. I mean, for Americans, I know a lot of what we do is, you save up for a long time, and then you pay for that expensive ticket, and then you stay in Europe as long as you can, and just go see everything around there. Because once you pay to get over the ocean, you don't want to have to do that too often. Nuno Maduro: When was your last time on Laracon EU? Matt Stauffer: I wanted to go this year, and it overlaps with my son's birthday. I wanted to go last year, and I think it also overlapped with my son's birthday. Maybe the year ... This is 2018, so maybe 2016? But I'm not actually 100% sure. That's a really good question. It's been a while. Nuno Maduro: Anyway, did you enjoy it? Matt Stauffer: Oh, Laracon? Oh, it was amazing. Amsterdam is beautiful. Shawn knows how to throw ... Shawn and company, they know how to throw a really incredible conference, and I got to meet so many people that I'd known just over Twitter. Laracon EU was actually the first Laracon I ever spoke at, so my first conference I ever spoke at was PeersConf in the US, and then soon after that, Shawn gave me a spot being the opening talk at Laracon EU, even though I had never spoken at a Laracon before. Nuno Maduro: Oh, you are lucky. Matt Stauffer: I have a lot of love for Laracon EU, and every year that I miss it is a sad year for me. Nuno Maduro: Yeah. Amsterdam is beautiful. Matt Stauffer: Oh my gosh. Amsterdam is amazing. Nuno Maduro: Anyway, year. Laracon EU is moving next year. Matt Stauffer: Is it? Nuno Maduro: Yeah. Matt Stauffer: That makes me kind of sad, because I love Amsterdam, but I'm sure it's a good thing so that I can kind of try a new place. Have they said where yet? Nuno Maduro: Yes. It's a nice opportunity to visit another places in Europe. No. I think Shawn have made a poll on Twitter or something like that. Matt Stauffer: Oh, okay. Nuno Maduro: He is eventually deciding another place to go. Matt Stauffer: Very, very cool. Yeah. I have very little interaction on Twitter these days. I'm hoping that will change soon enough. All right. Since we're getting long on time, I want to see, are there any things that you wanted to have the opportunity to talk to people about, to share about, that you wanted to make sure we covered today? Nuno Maduro: Yeah. Basically, I'm working on the new package that I think I told in the beginning of the episode, called Larvel Code Analyze. That package, we're probably gonna have another name, but the whole point of it is actually to catch bugs and mistakes on your code, and I think it will be a really kicker for Larvel, because you can integrate that on your continuous integration, for example. It returns, like the exit code will be green or red if you have mistakes or not. I think the package will be really, really great, and I can't wait to realize it. Matt Stauffer: Yeah. I'm very excited. I saw you Tweeting about it a little bit, and I got excited. I mean, anything that allows us to have less problems in our code is great, but this almost seems like it comes for free. Nuno Maduro: Yeah. Matt Stauffer: Because it's not even like writing test. It's just static analysis, and so- Nuno Maduro: Exactly. Matt Stauffer: I'm very, very excited to see what you do with that, and I'll make sure to put show links. Nuno Maduro: Yeah. It goes even deeper than PHPStorm, for example. People used to compare that with PHPStorm, because PHPStorm itself have some static analysis, but it is not even compared. It will show up every single mistake on your code. It's just great. Matt Stauffer: Very cool. I'm very, very excited to see it. If people ... Oh, go ahead. Go ahead. Nuno Maduro: I have a suggestion, actually. I would like to ask you when you will be the guy on this side? Because I think- Matt Stauffer: Oh, when am I gonna get interviewed? Nuno Maduro: Yeah, because I think since the beginning of this season, or actually all seasons, you never got to have the opportunity of being interviewed, so we don't know as much of your backstory. I think it's a good suggestion, no? Matt Stauffer: Well, thank you. A few people have asked that. I think the biggest question is, I just gotta figure out who's willing to do it. I mean, I've said for a long time that I think that Adam is one of my favorite podcasters of all time. I might have to just kind of see if I can kind of twist his arm into doing that for me one day. Thank you for bringing it up. I will be in the hot seat one day. That's a good reminder. Is there anything else you want to talk about today, or do you feel like we covered most of what's on your brain right now? Nuno Maduro: Yeah. I think we covered the most. Matt Stauffer: This was a ton of fun. I really appreciate you spending some time to talk to me about your packages, and also about your story a little bit. You said you didn't have an interesting story, but I think that if everybody tells the same story, it would get boring, honestly. I mean, if I just interviewed 20 people and every single one of them said, "I got a computer at 13 that I, blah blah ..." Even Neil's story, which was one of the most interesting ones I've ever heard, if everybody said that same story, it would be boring. I love it. I love hearing different ways about people, and I mean, I don't know a lot of people who are programming today who had a computer at five. I think that's pretty fascinating. Nuno Maduro: Yeah. For gaming, anyway. Matt Stauffer: Thanks for sharing all that stuff. Yeah. Hey, it's a computer still. Nuno Maduro: Yeah. Matt Stauffer: Thank you for sharing all this. If people want to follow you, what's the best way to follow you? Nuno Maduro: On Twitter. Matt Stauffer: All right, and what's your Twitter handle? Just say it out loud. Nuno Maduro: Let me- Matt Stauffer: Gotta remember your own Twitter handle? Nuno Maduro: Yeah. Just type "Nuno Maduro" on search on Twitter. Matt Stauffer: It's @ENunoMaduro, right? Nuno Maduro: Exactly. Matt Stauffer: Yeah. Exactly. I like the way you say it a lot better, just because it kind of rolls off the tongue, like "Nuno Maduro." Nuno Maduro: Nuno Maduro. Matt Stauffer: All right, well Nuno, thank you so much for your time. It was a total pleasure talking to you. Nuno Maduro: Thanks for having me.

Interview with Samantha Geitz, Senior Developer at Tighten Logo Samantha's React series on the Tighten blog React preset Doejo Wordpress VIP Automattic PackBack PackBack on Shark Tank Editing sponsored by Larajobs Transcription sponsored by Tighten Matt Stauffer: Welcome back to the Laravel Podcast, season three. This is the first time we'll be talking to a member of the Tighten team, senior developer Samantha Geitz. Stay tuned. Matt Stauffer: All right, welcome back to the Laravel Podcast, season three. Like I mentioned in the intro, for the first time ever, I have dipped into the local pool, because I think that the people who work at Tighten are great, because otherwise, they wouldn't work at Tighten. I think they're all fantastic, but I've been trying to avoid nepotism, and if you're not familiar with the concept of nepotism, it's when somebody basically makes their whole ... their family and friends in power, so basically Donald Trump personified. That's nepotism, so I've been trying to not be a nepotist, but at the same time, I mean, there's great people who deserve interviewing. Matt Stauffer: I figure we're going to start with Samantha Geitz, who is one of our two senior developers; Samantha and Keith are our senior developers, and you may have heard of Samantha before, but before I go into her backstory and who she is and what she's about, the first question I always ask everybody is, when you meet a random person in the store, how do you tell people what it is that you do? Samantha Geitz: There was a really long period of time where I said, "Well, I'm a software engineer," because it sounded really fancy and I kind of needed that validation. Matt Stauffer: Right. Samantha Geitz: I've gone back to "I'm a developer," and they ask what that means, and I say, "I build websites, and some of which you've probably used," and I list them off, and usually they kind of glaze over about halfway through, and/or say, "Oh, my company's hiring. Do you use .NET? You should come work for me." Matt Stauffer: Right. Samantha Geitz: I've steered away from software engineer, unless I'm talking to a real engineer, because they get really mad and it's hilarious. Like, "You haven't taken certification." Matt Stauffer: Basically whatever trolls the best. I tell people I make websites, which drives my wife nuts, because she's like, "You don't make websites, you run a company." I'm like, "I don't like telling people that when I first meet them, because then it sets certain expectations." The more that people underestimate me when they meet me, the happier I am. Samantha Geitz: I was going to say I guess it's true- Matt Stauffer: Oh, go ahead. Samantha Geitz: I actually don't make very many websites for Tighten anymore, I'm a PM/therapist/wrangler. I do a lot of hand-holding, talk about feelings a lot. It's a great job. Matt Stauffer: That is basically what we do at Tighten. We just use code as the excuse for that. Samantha Geitz: We talk about feelings a lot at Tighten. Matt Stauffer: Yeah, yeah. Okay, Samantha first came onto the scene, when I knew who she was, when she was speaking at Laracon US a couple years ago in Louisville. I don't even know what year it was, 2015 or 2016, 2015, something like that? Samantha Geitz: 2015. Matt Stauffer: And speaking about microservices. Samantha Geitz: It was the new hotness at the time. Taylor introduced it as the most anticipated talk at Laracon right before I walked on stage, and I was like, "Ooh. No pressure." Matt Stauffer: No pressure, and the funny thing is I don't think you've done any microservice work since you've started at Tighten, right? Or have you? Samantha Geitz: I have not. No, but you also hate microservices. I'm surprised you hired me after that. Matt Stauffer: I hate them a little bit, yeah. Samantha Geitz: Yes, we like this girl's ideas. Matt Stauffer: Yeah, well ... What we liked was the way that you think. That's not necessarily the microservice aspect. Not saying there's nothing good about microservices ever, but it's not ... they're overblown a little. But anyway, you gave that talk. Everyone said, "Wow, who's this Samantha Geitz, she's great." Soon after we open up a job posting, you apply. It was great. That's not the point of this story, but now you're a senior developer, like you mentioned. Day-by-day you write some code, you review some code, you write blog posts a lot. You wrote a three part React series, that has basically taken the internet by storm since it existed, which you keep updating and I'll put a link to that in the show notes. You are one of the lead React thinking people in the Laravel world. You're the one who contributed the React preset to Laravel. That's one area you're known a little bit. Matt Stauffer: If you haven't heard of Samantha before, go read a couple of her blog posts on the Tighten blog. Go check out the React preset. Go check out a React series. Even if you know React already, it's a really good broad level introduction. That stuffs all great, but that's not what this podcast is about. This podcast is about people. Matt Stauffer: The next question I always ask everybody is, when was the first time that you interacted with a computer, and tell me about it. Samantha Geitz: Well my dad had a computer science background. When I was really young, like five maybe, we were using Logo to build tic, tac, toe and obviously I was not writing much of the code at age five, but I sat with him when he did it and it sparked an interest, but as I grew up, I always thought computer science was A, for boys, B, involved a lot of math and even though I'm technically good at math, I did well on the GRE in math, I just thought I was bad at math and I can go into all the feminist reasons about that on Twitter if anyone's interested, we don't need to spend the whole podcast. I want to get on my platform and talk about it. Matt Stauffer: Right. Samantha Geitz: I didn't really take computer science seriously as a career. I had built some websites and stuff in high school in Joomla. I'm dating myself here, but my last semester of my English Literature degree, and fun fact, if people don't know, both Matt and Dan are also English majors, so Tighten's got a very strong liberal arts background. Matt Stauffer: It's true. Samantha Geitz: I took a computer science course as an elective because it was literally the only thing that fit into my schedule and I was the only woman in the class and walked in. I immediately got picked out by this professor, who was a very nice man, but also this old Eastern European man. Caught me after the first day and said, "Oh, if you need extra help let me know." And within three weeks I was tutoring a quarter of the class. Samantha Geitz: Well I had realized by that point, because my background was in English Literature but I wanted to be an English teacher and got through all of my English Literature course work and then started the education component and said, "Oh, no. I hate teenagers. This is going to be awful." Yeah, when I took that computer science course, I said, "Oh, cool. So this is what I want to do when I grow up." Went back to grad school and got a masters in information science and I guess the rest we will probably cover in future questions here. Matt Stauffer: We will, but I have so many questions. I have so many questions. Your dad, computer science. You're five years old, making tick tac toe in what? Samantha Geitz: Logo. It's a programming language where you move a turtle around the screen. Matt Stauffer: Logo. Samantha Geitz: I think it's like Scratch. This was almost 25 years ago. Matt Stauffer: Oh okay. Samantha Geitz: I couldn't tell you a lot of the specifics. Matt Stauffer: Yeah. It's just funny. This is the first time anybody's ever mentioned something I've never even heard of before, programming language wise. Okay, but it was focused on kids learning? Samantha Geitz: I think so yeah. I know my dad had probably C and basic and I don't even know what. He's now trying to learn Laravel. I have two brothers who are Laravel developers and my dad has decided he wants to get into that life too. We have a Slack channel where he posts questions and it's fun. Matt Stauffer: That's awesome. Tell me that he has a copy of my book, please? Samantha Geitz: He does not ... No, he does. Matt Stauffer: I will mail him one. Samantha Geitz: It's in a PDF. I sent him a PDF. Matt Stauffer: Okay I was going to say, I will mail him one. Samantha Geitz: Sign it. Matt Stauffer: Jeez. Okay. Yeah, definitely. Okay, you did Logo. Was there much computing? Were you on Instant Messenger and stuff like that in between that time and when you were in college? Or were you not a computer person during that time? Samantha Geitz: Oh, I was PC gaming master race from a very, very young age. Matt Stauffer: Okay, so you've been sitting on ... Yeah, you totally skipped that part of it. Let's talk about that. Samantha Geitz: That's how I win typing challenges. Yeah, no. I had a computer in my room from the time I was in eighth grade. Yeah. Oh, I got into all sorts of shenanigans in Instant Messenger and stuff. I was 10, cat fishing people. Matt Stauffer: Oh my goodness. I didn't even know what that word meant until college. Samantha Geitz: ASL, 18 female California and I'm 10 years old. Matt Stauffer: Oh my God. Samantha Geitz: This is a family friendly podcast so we don't need to get into that. Matt Stauffer: There you go, we'll just keep it there. Cat fishing. Go Google it, it's a type of fish and it is a ... nevermind, I'm not even going to go there. Matt Stauffer: Playing video games, did you build your rigs? Computers? Samantha Geitz: Oh yeah. Still do. Matt Stauffer: Still do? I didn't know that. Samantha Geitz: Have you not seen this. Matt Stauffer: I have not seen this. Samantha Geitz: I'm turning my camera so Matt can see my rig. Look at that bad boy with a cat on it. Matt Stauffer: You should take a picture of it without a cat hanging ... or with the cat hanging over it so we can put a link in the podcast. In the show notes. Samantha Geitz: I've got the clear panel on the side so you can see ... Yeah, I've got some good hardware in there too. I've had a $900 graphics card in there. Matt Stauffer: Geez. Okay, you learned that stuff from your dad. Computer science. You cat fished people when you're 10 years old. You built your own PC's and you're playing video games. Was there anything formal before you went into college? Was there anything outside of you doing it on your own, or was this more like you had the interest and you did all the stuff? Obviously you said at age 10 you had interest access, or was this bulletin board services? Samantha Geitz: I did have internet access and yeah, I would be on various forums and stuff, but when I was 15 I think, I also, English background, dabble in writing, surprise, surprise. I ran a writing community website that I built on Joomla, I don't wonder what form software I used. Simple core maybe. Matt Stauffer: Okay. Samantha Geitz: It was completely hacked together. There was a little bit of PHP, but it was a lot of just customizing templates and stuff, which for me was a very different thing than, "I'm going to go get a computer science degree and do the calculus I guess, because that's what computer science is." Right? Matt Stauffer: Right. Well and that was my next question actually, is at what point did you actually write a line of web based codes? You mentioned you did Logo, so you had coding from age five, but when do you actually write web code? Samantha Geitz: That would have been high school. Matt Stauffer: Okay. Samantha Geitz: It was probably undergrad years. Matt Stauffer: There's no classes for it. You were just view sourcing around on the internet and figuring it out as you went? Samantha Geitz: Yeah, it was a lot of, "I'm done loading this template and making it look the way I want it to look and I don't really know what I'm doing." I was not doing anything too complex. Matt Stauffer: Right, just FTPing it up to some kind of general shared host? Samantha Geitz: Yeah, it was all FTP. Matt Stauffer: Okay, all right. Samantha Geitz: Very much hacking my around. I did not have a solid grasp on it where if someone could have probably paid me and gotten good work out of it. At our peak we had about, for the writing website, maybe 250 active members. Matt Stauffer: Nice. Samantha Geitz: It wasn't too small time for someone who was 15. Matt Stauffer: Yeah, speaking of people paying you. What was the first dollar you made making websites, or making any code actually for that matter? Samantha Geitz: That would have been in grad school. I did some freelance work because I very quickly realized that my grad program, we did some programming stuff but it was Flash in 2012. Matt Stauffer: Right. Samantha Geitz: I very quickly figured out that I was not going to be learning the sort of things I could go get a web development job for. I was working when I started grad school in admissions at the University of Missouri Graduate School and trying to do that and full time masters program, and self-teach was just too much. I took a risk and quit my job and just made a living for the rest of grad school freelancing. That would have been ... I think my first client paid me three grand for a pretty complex WordPress site. Matt Stauffer: Yeah, I was going to ask was tech stack were you doing most of that freelancing in? Mainly WordPress? Samantha Geitz: It was pretty much all WordPress in the freelancing and then I was self-teaching Ruby on Rails. Matt Stauffer: Did you do the front ends of those or did you use templates mainly? Samantha Geitz: I did a lot of child themes so I used Genesis or something and then build themes based off of that. Matt Stauffer: Yeah, okay. You had at least front end capability. You probably knew CSS and jQuery, JavaScript all that stuff by that point? Samantha Geitz: Yup. Matt Stauffer: Okay. Then Ruby on Rails. Tell us that journey. Samantha Geitz: Laravel, if it existed at the time was not well known. I mean this would have probably been Laravel 2. Matt Stauffer: Yeah. Samantha Geitz: Basically I was just looking into, okay, I wanted to build web applications. I very quickly figured out the limits of WordPress and I don't know. Ruby on Rails was hotness then, so I built myself a personal blog site just to learn it. I don't think anyone has ever paid me to write Ruby on Rails code. Matt Stauffer: Okay. Samantha Geitz: But it gave me decent MVC background and my first job, I was at ... I was just about to finish grad school and I was at the University of Missouri and I was back up at Chicago at a Ruby meetup and there was an open bar that was sponsored by, gosh I don't even remember. One of the API companies, so I met this guy who said, "Oh yeah, My company's hiring and we do Rails." And I was like, "Okay, cool." Samantha Geitz: He got me this interview and got the job and then they told me I would be doing WordPress. It's like, "Oh okay. That's fine. It's not really what I want to be doing." But they said eventually they'll move me over to a more of a MVC stack and I proceeded to do WordPress for the next year and a half. Matt Stauffer: Yeah. Samantha Geitz: But we landed a client who was going to not be great for WordPress so I was looking into Laravel at the time, because I had a really strong PHP background. Hadn't done Rails in a while, and that was right ... That was Laravel 3, because Laravel 4 was released somewhere in the middle of that project and we upgraded. Yeah, that was how I got into Laravel. Was just wishing I could do Ruby on Rails and I've got this WordPress background so I know PHP, so I guess this is what we're doing now. Matt Stauffer: Right. Was the clients, I don't know if you remember, it's been a while, but was the client's tech stack such where if you had been a super accomplished Ruby developer they would have signed on, or would they prefer PHP as well at that point? Samantha Geitz: Are you talking about at the last agency that I worked at? Matt Stauffer: That one company where you discovered Laravel 3. Samantha Geitz: They had been ... Matt Stauffer: Do you remember? Samantha Geitz: They had been pitched on a WordPress site, because ... The company I worked at, which I don't think technically even exists anymore, it's called Dojo. They were a very small number of ... It's called WordPress VIP agency. WordPress VIP definitely still exists. It's actually a fantastic service, but it's basically automatic. Who's the company who does WordPress. It's their premium hosting and support solution. I think it starts ... Then it was $3,500 a month. Samantha Geitz: You had sites like Pandora with their entire advertising platform was built on it. I think Time Magazine. We did a lot of work for Tribune. I actually got a lot of enterprise WordPress experience, just because they wanted ... There's only 10 shops in the world who did it. Matt Stauffer: That actually do that kind of work. Samantha Geitz: The problem was we just pitched WordPress for everything and when it's something that doesn't really fit into that posts and pages paradigm, and they wanted all sorts of crazy relationships between entities and stuff, so I steered them away from that and I had a lot of flexibility in the stack I could use, so I had been looking to Laravel a little bit, and said, "I'm going to learn it." And I used that project to learn it. Matt Stauffer: Yeah, yeah, yeah. Samantha Geitz: It was pre Laracasts too. I think. Matt Stauffer: I could be wrong, but I believe that Laracasts came out during 4, but I could be wrong. I've got to go look that up later. Samantha Geitz: I used Dayle Rees' book to learn it. Matt Stauffer: Yeah, there you go. Samantha Geitz: It was called Code Bright I think. Matt Stauffer: Code something. Samantha Geitz: Whatever the Laravel 3 one. Matt Stauffer: Yeah exactly. Samantha Geitz: That was how I learned Laravel. Matt Stauffer: Nice. Yeah, that's how I learned it too, and then eventually Jeffrey. All right at that point ... I was trying to think. There was a couple of questions rolling around. I had rolling around about prior to that. I'm trying to think about your background. Matt Stauffer: You had got ... did you finish your undergrad degree in English before you went to do the CS? Okay. I'm sorry, she nodded. Samantha Geitz: Yeah, it was just an elective. I had some elective I had to take to graduate. I was working full time at Best Buy and just was the only thing that slotted into my schedule. Matt Stauffer: Yeah. Samantha Geitz: I was like, "Okay. I'm not sure how this is going to go because I haven't taken math in five years." Matt Stauffer: Yeah, turns out. Samantha Geitz: Clearly it worked out. Matt Stauffer: Turns out. Okay you worked, you're doing WordPress. You did a little bit of Laravel 3, what was the next transition from there. Samantha Geitz: Okay, I don't want to do WordPress anymore, I know Laravel know, so I got a job at this start up called PackBack. Who are still around. They are a Shark Tank funded start-up in Chicago. Mark Cuban's on their board. Matt Stauffer: Aye-oh. Samantha Geitz: Yeah. Matt Stauffer: You can see them on YouTube right? I feel like I saw that at some point. Samantha Geitz: Probably. Matt Stauffer: Their episode. Samantha Geitz: Yeah, I got a job working there and pretty specifically as a back end developer, because their front end stack was Angular and the big Laravel project I'd done for the previous agency, we had a ton of ... it ended up being a very complicated Angular set up and people hear me talk about Angular PTSD and that's why. It was just a single page application that should not have been a single page application. It was just a lot of Angular. Samantha Geitz: Yeah, I pretty much did strictly API development for the next year and a half after that. It was all Laravel and it was microservices, and that's how I got really pumped about that idea, which also meant my front end chops took a nose dive, which is a big part of the reason I ended up learning React. It's like, all right, I need to get back into this world. Matt Stauffer: Get back into it. Yeah. Samantha Geitz: We don't have API developers at Tighten. Matt Stauffer: Yeah. No, everybody does everything. Let's talk about your work there a little bit. I think everyone has a pretty good sense of the value of single page apps in API first. Just to recap real quick for anybody who hasn't heard these pitches. API first basically means build the API, then build a JavaScript single page app that consumes that API. Then when you need to build a mobile app it'll magically be fast and easy and quick, because you already have an API that works. There's definitely some true promise there. Matt Stauffer: One of the things we've talked about a lot lately at Tighten, over the last year is as someone ... I'm a little bit of an old head developer where I'm just like, "Hey, you know what? This is the way I've been doing it for x number of years. I want to keep doing it." But I wanted to leave space for us to try those things. The SPA's and the API first stuff like that. We've definitely seen some of the pain points of microservices. Some of the pain points of SPAs and stuff like that. Matt Stauffer: I would say the bigger your team, the bigger the company, the bigger your needs, the more likely the mobile needs, the more likely that you will find the API first and the SPAs to be worth the costs they introduce. I would assume that where you were, would have been one of the places where that's just a clear win. I don't want to dig too much into their intellectual property or anything like that, but you mentioned that an SPA may end up being a little tough in some context. Without revealing any of their secrets or anything like that, is there anything you can talk about that helps you understand when you think an SPA is or is not the right fit? Are there any signs? Anything like that that helps you really think through that? Samantha Geitz: I feel like where I've gone on it is, yeah, if you know you're going to have a lot ... I say you know, and one of the things about working with a start-up is you hope. You hope you're going to grow, you hope you're going to be handling a lot of traffic and stuff, and I think a lot of companies end up doing a lot of premature optimization based on that. Samantha Geitz: Compared to a situation in which you're refactoring a monolith and it makes sense to break off some asynchronous tasks into a microservice. That's a place I would definitely reach for it now. Samantha Geitz: Single page applications that have a lot of views and very complicated authentication and authorization requirements, my preferred way now is to have a Laravel app with Vue or React components where you're utilizing a lot of server side stuff, and a lot of out of the box authentication things and then just the really interactive UI things that makes sense to have JavaScript that's where you have ... I have found that to be easiest personally. I think a single page application, if it's really a single page can be great. Samantha Geitz: I think a single page application where you're trying to have some very complicated web application with multiple pages, gets complicated. There are routers and stuff that can help you handle it and I can see the argument for using it, but I have always found that the overhead is a lot more than using something like Laravel or Rails with server side stuff. Matt Stauffer: Yeah, it's interesting. Samantha Geitz: You don't have to worry about someone going into a console and messing around and seeing encrypted things. I don't know. Matt Stauffer: Yeah, it's interesting you mentioned the single page because single page app ... Theoretically the single page is referring to the fact that it's a single page that doesn't get navigated away from, but like you mentioned, single page apps are a lot less complicated when they don't have to handle I guess what you'd say like theoretical multiple pages that are served by that one page. You could say how many URLs does it serve? If that single pages serves a single URL your complexities going to a lot lower than if that single page serves multiple URLs using a router. Samantha Geitz: Yeah, not to say that you should never have multiple views in a single page application, because of course that's silly, but if you have a Laravel app with 30 controllers that all have all these routes and stuff, and you're trying to do that in the context of a single page application, can you do it? Sure. Is it going to be a lot more code and overhead than if you did it service side? Yes. Absolutely. Matt Stauffer: The question is do the pros outweigh the cons in that context? Sometimes the assumption can be well it's the new thing and eventually we can use it therefore yes, but you've got to realize the cons. Caleb's been talking about it a lot this recently because he lived in microservice land for a while, so he was becoming a little bit of the captain of the cons of microservices. I'll have to ask him about that another time. I think that you are ... obviously you know microservices, but you also know full stack routing JavaScript, all this stuff, super, super, super well. Matt Stauffer: You gave a talk about microservices. It's funny, Chris Fidao gave a talk about hexagonal architecture and as far as I know doesn't do it at all right now. You gave a talk about microservices and obviously I haven't assigned you to any projects in the microservices sense, but I know that you do side stuff. If you were doing a side project, do you default monolith right now, and if so, can you tell me one or two really clear signs that tells you to ... Regardless of SPA versus anything else. One or two clear signs that makes you want to pole servers out. Samantha Geitz: Yeah, I can actually give a concrete example from the last six months. A friend and I were working on basically ... Call it LinkedIn for professional gamers. We realized specifically for this game Overwatch which more recently has ... It's called Overwatch League which almost is like a professional sports franchise model and these were selling for 15 million dollars. Where it's like the Houston Outlaws. Matt Stauffer: That's a crazy number. Samantha Geitz: Yeah, I mean there was a lot of money floating around the scene and these professional players, there was a discord chat room in which these coaches and owners for these 15 million dollar teams would be scrolling through players looking for teams. So we're like oh, there's an opportunity here. Matt Stauffer: Yeah. Samantha Geitz: We basically built an app to hook professional players up with teams and one of the things we wanted to do to keep people coming back was to integrate their Twitter and Twitch stuff and Twitch specifically doesn't have any web hooks or anything where it's like, "Oh, this new thing is on Twitch, we hit your app." We had to pole it. Matt Stauffer: Yeah. Samantha Geitz: It was just this process I was constantly running in the background and basically I built some logic into the main app to figure out who needed to be refreshed, because obviously if someone is streaming, you want to refresh them more often, so when they're offline they're no longer showing. Matt Stauffer: Yeah, yeah. Samantha Geitz: The actual thing that was hitting the Twitch API was a totally separate microservice just because it was this process that was constantly running and I didn't want that load on my regular server. Matt Stauffer: It's funny. That's my exact same use case is that when I'm finding myself in a place where I'm interacting with a third party server that doesn't present the data I want or in the timeline that I want or takes too much load, that's the first thing I want to do, is I build the API I want, and then I make that API do all the work of getting the data into that shape or whatever. I like that. Samantha Geitz: Yeah, anything that you would have to run asynchronously and could put a lot of strain on your server and you want to make sure that ... I would reach for a microservice before I'd start getting into crazy load balancing stuff for infrastructure because I think it's pretty easy to just build something that does a thing. You can swap it out easily if you need to. Matt Stauffer: Yeah. Samantha Geitz: But would I build a separate microservice for users? Probably not. Just to have it different. Matt Stauffer: Okay. Your day job is at Tighten. We talk about what you do there. You also speak at conferences and you also blog. Even though you don't love teenagers you did end up teaching. Tell me, who is your most common audience that you're thinking about when you're giving a talk, and what are your most and least favorite things about giving conference talks? Samantha Geitz: I gave a talk a couple of weeks ago at Erie Day of Code and I literally had a slide where I made assumptions about the audience and one of them was that they're white males. It was a feelings talk about actually design patterns and microservices and crazy architecture. Looking into the reasons that people use that. Matt Stauffer: Interesting. Samantha Geitz: I feel like a lot of it is imposter syndrome where you feel like people on Twitter get very opinionated about software and say things like, "Why are you putting models in your controllers? You should have a repository for this." Just get really dogmatic about it. You get to the point where you can build anything, even if that's just in a way where you just have very basic MVC and you start learning more about design patterns and you just want to apply them to everything because you have this knowledge that's so exciting, and also are you going to be judged if you don't. Samantha Geitz: I would like to start speaking at more women in tech spaces, but I'm very aware whenever I'm in front of an audience that it's mostly white guys in the 25 to 35 age range. Matt Stauffer: Yeah. Samantha Geitz: I mean that's generally the audience I'm aware of. I do hate public speaking through. I'm very introverted despite my personality on Twitter and getting up in front of a crowd and speaking is very, very overwhelming for me sometimes. Matt Stauffer: What's your best trick for when you're preparing to give a talk to help either reduce your nerves or prepare in a way that would make you feel more confident or something like that? Samantha Geitz: I just don't over prepare and I get up there and just almost treat it like a conversation. I've been told I'm a very conversational speaker. I feel like if I over rehearse I will get very stilted. I also give myself permission to use a little profanity if that's ... Matt Stauffer: Yeah. Samantha Geitz: Or make jokes if those are there. Sooner or later I'm going to make a very off color joke in a very public place and it's going to get me into trouble, but it hasn't really happened yet. Matt Stauffer: So far, so good. Samantha Geitz: So far, so good. It's one of those things I just muscle through and it's gotten better over the course of my career. I told Matt at my last review in November I think, that that was my goal for 2018 was to get back out there and give a bunch of talks and not let my stagefright overwhelm me and I'm two in and Laracon coming up in July, so when you give me my review next week Matt ... Matt Stauffer: Hopefully we'll look positively on that. You told me the thing that you like the least which is public speaking. What do you like the most about giving conference talks? Samantha Geitz: Clearly the Twitter fame. When you see that follower count tick up. It is the Twitter fame. I'm trying to think of another ... it's like, no. Matt Stauffer: That's true. That's okay. Samantha Geitz: It's fun getting up there and doing a good job and knowing that I conquered my fear of public speaking and didn't ruin my career. Matt Stauffer: Yeah. Samantha Geitz: I just gave a React workshop at PeersConf and it was pretty small. I think it was maybe 15, 20 people and so I had a lot of space to go around and work with people one-on-one and get people excited about this technology that I'm really excited about and that was cool too. Just getting that really face-to-face time, compared to being on stage and talking at 800 people, most of whom are probably just screwing around on their laptops anyway. Matt Stauffer: Yeah. Samantha Geitz: I had a lot of people come up to me after my white boy feelings talk at Eerie Day of Code too and say, "Oh actually that really resonated with me. That yes, I was there in my career too and I understand that impostor syndrome is a thing for men that isn't talked about." Matt Stauffer: Yeah. Giving people permission to experience the things they're experiencing and language for understanding what it is. Samantha Geitz: Something we talk a lot about a Tighten and it's something that's talked a lot about in various women in tech circles, but I feel like tech as a whole, we don't talk a lot about mental health issues, we don't talk a lot about impostor syndrome and the fact that everyone experiences and if you don't you probably have horrible Dunning-Kruger and you're a lost cause. Samantha Geitz: One of the things I had in my slide that I'm going to assume about you is A, anyone at that conference is very smart and cares about writing good code. Matt Stauffer: Right. Samantha Geitz: Because you're not going to conferences if you don't care, but also that you're aware of that fact for everybody else in the room. You know that everyone else in tech is smart and is trying to do a good job and you compare yourself to that bar and that's a very intimidating thing. I think women feel it more acutely or people of colors, people who are more outside of the mainstream, but white guys feel it too and it's something that's just not discussed. I think to the determent of all of us. Matt Stauffer: I think that's really helpful. Especially a lot of conversations that certain around understanding the diversity of experiences, especially a sentence that says, "Women and people of color experience this more." I think a lot of people instantly hear that you're going to be telling white guys that, "Oh well, we have it really easy." I think it's really helpful to hear, I think for everybody to hear someone say, "Women and people of color have it especially tough, but white guys, nobody's talking about the fact that you experience this thing as well." And it's not just white guys. It's men that aren't white, or white people that aren't men, but the more ... Samantha Geitz: Yeah, non binary, trans. Matt Stauffer: But by that I mean the more normative. My white male, heterosexual, Christian, blah, blah, blah American. The less likely you tend to feel in these kind of conversations that there's a space where you actually have valid experiences, valid pains, valid difficulties, and there's a lot we can say about that that this is not the podcast for, but I think one of the things I really appreciate is that in a context where you are explicitly saying, "Hey, it can be harder in these contexts to be a woman or a person of color, or whoever else, that does not mean that other people aren't having this experience. That does not mean that people with privilege or however you want to talk about it, are not also having impostor syndrome issues, and sometimes it's actually less approved for white guys to talk about these things. Matt Stauffer: I think I'm really grateful that you as not a white guy are giving people that permission to feel that, the language for that and everything. That's super cool. Samantha Geitz: I mean ultimately the main takeaway of the talk about reading other people's code, good code or bad code is, you don't know the space they were in when they were writing it. You don't know their motivations for writing it, but it was never that they were trying to make your life miserable. Matt Stauffer: Right. Samantha Geitz: No one wrote code like, "I want the person who maintains this after me to struggle." Treat people with kindness even if you will never see them because you inherited it. You have to give them the benefit of the doubt sometimes because everyone does have those struggles in this industry. It's really tough. Matt Stauffer: That's a great point. I mean honestly, imagine the worst pressure you've ever been under during a coding session where the client was pushing you. They're rushing you and your dog just died the day before and you want to do really great work, but the client needs something tomorrow and then they cut off the contract after that, and you did your best but you aren't proud of that. Every time you interact with somebody else's code, imagine that they were in that circumstance and it's like the, "Oh okay, maybe they're not a total bumbling idiot." But maybe they weren't in ... It's like people often say, you compare other people's worst code against your best code, or whatever. The code you think you write even in your head even though it's not actually the code you write. Samantha Geitz: Exactly. Sometimes that code that you're looking at that's the bad code is your own code and you need to be able to forgive yourself for writing bad code six months ago, because you didn't know better. I mean I feel like if you're not looking at code from six months ago and saying, "WFT was I thinking?" Matt Stauffer: Yeah, yeah, you're not growing. Samantha Geitz: That means you're not improving. That's not a good thing. Matt Stauffer: Yeah. Samantha Geitz: That was a cool talk and a lot of people came up to me after and said that they enjoyed it and it resonated with them. I'm sure a lot of people were sitting there like, "This is stupid." Matt Stauffer: She's terrible. Samantha Geitz: "I am the smartest person in this room." Matt Stauffer: Right yeah. They have other problems. Samantha Geitz: They weren't picking fights with me so that's fine. Matt Stauffer: Well and that's the Twitter fame part right? If you ... not to say that we never get any benefit out of giving these talks. Sometimes you get paid, sometimes you have certain experiences, but when we're speaking at the type of conferences we're speaking at, we're not making life changing money. We're not making even pay you back for your time kind of money. We're making, "Hey, I'm going to try and minimize the cost when you just took off work for five days kind of money." Or whatever else. Samantha Geitz: Right. Matt Stauffer: There's at least an element, and I think usually a pretty large element of doing it because you want to help people, and you want people to learn and you want people to grow. In terms of the joke that you made about, "I do it for the Twitter fame." I mean what I hear there and I'm pretty sure this is what you meant was hearing the feedback from people that the work that you just put into trying to help them helped them is one of the most affirming things that you can get after a talk. You're like, "Oh, I overcame impostor syndrome and I overcame public speaking anxiety and I spent all that time preparing it and it's making the impact I wanted to make." And that makes you want to go do the thing again. Did I just read you right on that? Samantha Geitz: It is. You did. It's a very affirming experience and I do think it's very important. Whether or not you do public speaking or blogging or tech overflow or just making it publicly known on Twitter that you're available for mentorship, I think it is really important in this industry to give back and to talk about your failures and successes and to pass it along to the next generation of developers. I mean that does have normalize it I think. It helps normalize the shared experience where you see people's victories on social media and not their struggles. I'm not going to go on Twitter and say, "I had a really bad day where I was struggling with this thing and just didn't get it and I feel awful about myself right now." Or. "I dealt with this exact issue six months ago and screwed it up and it was a big deal, but I survived and here was my takeaway." Matt Stauffer: I survived. Samantha Geitz: One of the things that I've realized over my career and then working with more junior people is, sometimes I get tasked something and I have no idea how to do it, but I have the experience now to know that I've managed to figure it out every other time. Matt Stauffer: Right. Samantha Geitz: And every single other time it's been okay and a lot of my job now is just talking to our more junior developers and saying, "It'll be okay. You will figure it out. You have the team behind you. No ones going to judge you if you don't get it right on the first time. That's what code review is for and also, I did it and screwed it up this one time so if you have this bad day where you got a bad code review, it's fine." Everyone's the hardest on themselves generally I think. Matt Stauffer: Yeah, that's a good point. We're short on time, but this serves as one more question I want to ask and then we'll start rolling down a little bit. Samantha Geitz: Yeah. Matt Stauffer: You have worked for consultancies and product companies. This may be a hard question to answer, but if it's not, now that you work at a consultancy, what is the best and worst aspect of working at a consultancy relative to working at in a product company? Samantha Geitz: When I joined PackBack, they were still fairly young. They were migrating from this really gross Magneto thing to a Greenfield thing. I got the Greenfield fun, new shiny experience, but then we got to the point where we're launched and maintaining. Working at a consultancy gives you the opportunity to work with a very, very large array of projects and some of them are going to be Greenfield new and shiny and you learn new things, some of them are going to be, oh God, there's this awful legacy app and then you'll learn new things. Matt Stauffer: Right, right. Samantha Geitz: I think it's really, really easy to get a very wide diversity of experiences and that is going to make you an awesome developer and you'll be able to tackle a lot of things that come your way and see pitfalls that you wouldn't if you were just working on one platform consistently. I do love product, that's why I'll always have separate side hustles going. Especially now that I'm not day-to-day on code as much at Tighten, just so I can stay on top of the new shiny and I've never worked for a Google, or in Chicago like Groupon or Grub Hub or some of the bigger ones. I've never had that experience. All my enterprise-y stuff has been I'm developing this large WordPress site or something, or working on ... I'm one developer working on this small piece for this other company, not I'm part of this very large team in a very medium sized fish in a huge, huge, huge pond. Samantha Geitz: That's one thing I've lacked in my career and now that I work at Tighten have no desire to go seek at all. Not to say I don't have that opportunity but nah, I'm good. Matt Stauffer: All right so you just said very nice things about consultancy's. Was the worst thing snuck in there about, "Oh, I like to do product stuff?" Or is there a worse thing about working for consultancy that you can share? Samantha Geitz: I feel like if you work for a good consultancy who helps ... one of the problems with client works is they're stress tends to trickle in and become your stress or sometimes becomes a deluge and it's your stress. I mean agencies and consultancies have a very bad reputation for burning people out and working them crazy hours and crunch time and deadlines and let's plan things six months out and make this promise and then oh God, we're not going to be able to deliver. I've had both. Matt Stauffer: Yeah. Samantha Geitz: I've not so much had the latter at Tighten, but I would be very ... If Tighten shut its doors tomorrow I would probably go to a product company over another consultancy unless I really knew that stress was not going to become my stress because I just ... at this point in my life, don't want to deal with it anymore. I'm not working 60 to 80 hour weeks. I'm just not. Matt Stauffer: Yeah, I think you have to be super intentional in any company to create good working environment and the product company, when you create a good working environment it stays relatively stable, whereas with a consultancy it's your working environment plus you're working environment protecting you against any potentially problematic client working environments. There's two vectors of attack. Samantha Geitz: Right. Yeah and the clients are constantly changing and rotating probably and a lot of times they're coming to you because, "Oh, we have this massive deadline and we don't have the manpower to meet it." Or, "Our stuff is so broken and it's ... We need help." We've had a lot of people come to us, "All of our tests are failing and we just don't have the space to fix it. Please come help us." Projects like that can be really, really fun, but it's always an opportunity for stress. Matt Stauffer: Yeah, stress to sneak in. Samantha Geitz: Matt and I have a lot of conversations like, "Okay, how do we keep stress from trickling down to the developers?" Matt Stauffer: Yeah. Samantha Geitz: That's a lot of my job is just to be a shield against that. Matt Stauffer: Very cool. I will make it through a podcast one day without saying I could talk for hours. Today's not that day. I could talk for hours, but we're out of time. Is there anything that you wanted to cover that we haven't gotten a chance to talk about yet? Samantha Geitz: Oh man, I don't know. Should we plug the dev battle? When's this podcast being released? Matt Stauffer: This will be released within the next week. I've heard that some company, I don't know. Some company you might work at will deal with it, but I'm trying not to nepotize that, but if that's what you want to plug to your guests then go ahead. Samantha Geitz: Oh no. This is the Laravel podcast nepotism and feelings version for sure. Back on the React track, if you are interested in learning more about React Native specifically and/or Native tools if you care about Vue. No one listening to this podcast cares about Vue though clearly. It's Keith Damiani, who's the other senior developer and I had a dev battle about a year ago and I still think the results were bananas, but Vue was declared the winner, so we're doing a round two. Or I guess a part two with three rounds and it's the React Native versus Native Tools battle. It is called Native Tools ... Matt Stauffer: I think it's Native Script right? Samantha Geitz: Is it Native? No you're right, it's Native Script. See you can tell how much I know about this. I just literally wrote a blog post about it too. Native Script. Part one is going to be we basically just build a super basic card app. We're either going to just save it to whatever local storage or I have an API set up with predefined user authentication tokens. Samantha Geitz: Round two is authentication authorization, so trying to figure all that out and round three, because a question. We've not done a React Native project yet as a company and one of the questions Matt and Dan are always asking me is how much code reuse is possible, so if we want to build a web app can we use React Native code? Matt Stauffer: Right. Samantha Geitz: Round three is us taking those apps and then basically building a web app also and seeing how we can reuse code. We also have Caleb Porzio joining Team Vue and Daniel Coulbourne joining Team React. We've pulled the 20% time ... Matt Stauffer: 20% FM. Samantha Geitz: Yup. Pulled those guys in. Oh and the one thing I didn't mention is we don't really know these tools that well, so we're just figuring it out on the fly. Paring and ... Matt Stauffer: It's very different ... Last time it was a React developer and a Vue developer with an unknown task. Now it is you know the task but you don't know the code. It's going to be a total flip of what it was last time. Samantha Geitz: Right, we have mock ups, we have the API. Everyone knows what we're building, which oddly, even though I don't know this and once again, the internet might look at me and be like, "Oh, what is this girl doing?" It's so much less pressure. I'm okay with live coding with the expectation like, "I don't know what I'm doing. I'm figuring it out." Matt Stauffer: Right. Samantha Geitz: "If I don't figure it out, okay, you try to figure out React Native in four hours bozo." Matt Stauffer: Versus trying to pretend to be the expert and then people can criti ... yeah yeah. Samantha Geitz: Exactly, exactly. The pressure of live coding for any of y'all who haven't done it, especially in a timed battle context. Matt Stauffer: It's extreme. Samantha Geitz: Things that I do every day, I was like, "How do I do this? I need to look it up." It's hard and I'm not even sweating this one, but it is ... if it's coming out next week, it'll be this Friday, May 25th. It's battle.tighten.co we have all the info and there's a blog post coming out too. Matt Stauffer: If you listen to this after the fact, the recording will be there as well. Whether you listen to this before or after the battle still go to that same site. Samantha Geitz: Well there's going to be three rounds, so even if you miss the first round you can come and ... It's going to be on Twitch. You can smack talk. You can help us if you know anything at all about React Native or Native Script. I wanted to call it Native Tools again. Samantha Geitz: Yes, it will be a very fun time. Spicy meatball of a time. You should tune in. Matt Stauffer: I feel better about this being less nepotistic because they planned this entire thing without me even knowing it was happening, and they literally planned the first one during my son's pre-school graduation so I won't even be there. I'm going to tune in after the fact and hear how it went. I actually am disconnected from this, I promise. Samantha Geitz: You making it sound like we did it on purpose. We didn't want Matt there so we planned it during Ky's preschool. Matt Stauffer: It's not my thing that I'm pretending to not be ... I actually wasn't there for the planning so it's just going to be a nice surprise for me as well. Samantha Geitz: It'll be a nice surprise for all of us. It's going to be ... We're winging it y'all don't judge us too harshly, unless it goes well in which case, yeah, you can ... Matt Stauffer: We totally knew what we were doing. Right? Okay, anything else you want to plug or talk about or share? Samantha Geitz: Nope not really. Follow me on Twitter. Matt Stauffer: If people want to follow you, yeah, how do they follow you? Samantha Geitz: Yes, Twitter fame, I told you. It's @samanthageitz which G-E-I-T-Z I'm assuming also you probably will see my name in your little ... Matt Stauffer: Put it in the show notes, yeah. Samantha Geitz: Podcast thing. It's a lot of ... can I say, shit posting. Can you beep it out? Matt Stauffer: You can say shit posting. Samantha Geitz: Shit posting. I'm like people listen to this- Matt Stauffer: That's our cuss for the episode. Samantha Geitz: I haven't. Have you noticed I didn't Matt? I was trying really hard not to swear on the Laravel podcast. Matt Stauffer: I know I was really proud of it. Samantha Geitz: Yes. I have the filthiest mouth at Tighten. I haven't been reprimanded and I still feel like it's a thing. I also was told that I'm the bro-iest brogrammer at Tighten which is now part of my Twitter. Matt Stauffer: That is most certainly true. Samantha Geitz: Bro I would crush some code. Matt Stauffer: Right, our single cuss down at the end of the podcast. I think I'll probably let this one slip through. Samantha Geitz: Yes. Matt Stauffer: All right Samantha, this was a ton of fun as always. I loved it. Thank you so much for giving us some of your time and your story and we will all see you at the Battle for React and Vue and whatever all that stuff. Samantha Geitz: Well thank you so much for having me. Matt Stauffer: Yeah, see you later. Samantha Geitz: Bye.

In this episode let's look at the Hook, Story, and Offer of 5 of the most profitable webinars... What's going on everyone? It's Steve Larsen, and you're listening to sales funnel radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch?... This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio... What's up everyone? Hey, I am excited for today. I'm excited to share some things with you. I actually have been preparing for this episode alone for, I think, at least a month. And I know that's kind of crazy, but honestly I've been trying to figure out and distill down how to actually share with you these lessons over an audio without actually visually seeing it. So, I'm excited to go through this. What I want to do is, I want to walk through, if you guys haven't noticed in the last little bit here, I'm going to talk about Russell Brunson again here, right? And if you noticed, especially those of you guys at the last FunnelHacking Live, Russell sold a 2 Comma Club coaching The X Program. It's amazing. It's incredible. We have tons of people in there. We took the program that we created about a year ago, and we made it this full-out, blown-out thing. We brought all the coaches in. And it's just been a bunch of fun. So, I have the incredible honor to continue to teach, offer creation and sales message development to all the new students. It's just been a lot of fun. The more I get into it, just like anything, I continue to learn. We don't teach the same thing every single time... I constantly look for new patterns, new ways not just to teach it, but to understand it and make it more and more simple and more and more applicable, and more and more ... The biggest thing I fight is, I treat every individual who bought the coaching program like they're my customer. Therefore, what are your false beliefs? What are the ways I can get you to learn the most?... So, anyways. If you notice, one of the first videos in there for those of you guys that were able to go in and grab it, you guys have probably seen this. It's an absolutely amazing video. For those of you guys who have not, I don't know when Russell will open up 2 Comma Club coaching X again, but seriously look into it, okay? I'm blown away... I've never seen him create an offer like this and it's just been amazing... So, anyways, one of the first videos you see when you log into these ... It's part of the core training, before you come over to my course which is Secrets Master class, is this training that Russell does about the hook, the story, and the offer. He actually did a podcast episode about this recently as well. In all things, all we're trying to do is make things more and more and more simple. In a world where sometimes we confuse complexity with prestige, which is stupid. That's not true at all, okay? Needing to sound smart, that's not serving anybody except your own self, which ultimately doesn't serve you ever. We try and make it more and more and more and more simple. It's actually harder to make things more simple, to bring things down to a place where it's like, "Look, you need this, this, and that." For my little 15 minute speech I gave at FunnelHacking Live, I prepared for nine hours. Seriously, nine hours for 15 minutes. I remember I voxed Russell and I was like, "Dude, 15 minutes, man. It took me nine hours," and he was laughing and he was like, "Yeah, that's the price of simplicity." And it's so true... So, anyways, what I wanted to do is, I want to show you that framework all over the place. If you look at some of the most profitable webinar follow-up sequences ever, I want you to know the hook, story, and offer pattern is everywhere. It's not just hook for sales message as a whole. It's not just story for the entire thing as a whole. It's not just offer for the entire thing you're trying to sell. It's in every little aspect, every little piece. So, what I did a little while ago is, you guys know January I left Click Funnels, and I was like, "Hey, I'm going to call my shot here." This is pretty nervous. I left Click Funnels with no offer, no message, I had no funnel, nothing. Two kids and a pregnant wife. That's part of my hook, me telling you that right now. It's like, "Holy crap, what did you do?" House payment, payments all over the place, that's pretty ballsy, right? That's why I was doing it. I was trying to call my own shot with it, and say where I was going to go and make my story for it... Which is exactly right, hook, story, and then I put together an offer. What I did is, when I first launched my webinar, I launched it, I did just this basic version. I knew it was broken. Guys, my funnel is still limping on one foot. I know it is... There's so much that's wrong with it, so much that's wrong with it. I've been going through and re-writing the entire script and just re-did it again, and did it in front of a live audience again, and it was awesome. We did really well. But I'm constantly refining these things down. After about two months, so about the beginning of March, I was like, "I need to go re-write the entire webinar." I want to re-build the entire funnel, but I want to make it like, super awesome. To the tenth degree, go all the way, which is kind of my mentality on everything. But I want to make it go all the way, just make it awesome. And so I started thinking, webinar is what I teach all the time and I'm good at them, and I like writing offers and scripts and sales message and message to market match. I love that stuff. It's super fun. It's my obsession, even more than funnel building, which might shock you. I obsess over this topic greatly, offer creation and sales messages. But I was like, "I want to go do it on a deep, deep funnel hack of the top webinars that are out there." Biggest webinars, most successful webinars that I could go find, that are easy for me to go grab data on real quick. I have a list of some of the top webinar gurus on my whiteboard. Lots of them. Anyone from Russell, of course, to Sam Ovens, and tons of these different webinar junkies, on guys that make big cash primarily through that method. And what I did is I started logging into all their stuff, I started grabbing everything they've got and I started going through and grabbing all the email sequences. Anyways, I specifically wanted to go through Russell's follow-up sequences for some of the most profitable webinars I've ever seen him do, ever. And so what I've got here next to me, and what I started going and doing was I was, of course I'm opted in everywhere, for everything that that man puts out, but I went through and I printed off all of the webinar sequences. Specifically the email copy for the FunnelHacks webinar. That thing's done like, 50 million, 60 million, something like that. Which is crazy. In like, three years? The CF certified webinar, man, that thing made a ton of money. I don't know the exact number on that one but it's millions and millions and millions and millions, right? Lots of money... High ticket secrets, that was one of the most profitable webinars that Russell ever had as well. High ticket secrets. I grabbed that one and the follow-up sequence for that. You know what I mean? I just opted in. I printed out the emails that came. Does that make sense? So I opted in, waited a while, printed it out, and then I laid them all out. Software secrets, that one was a huge one. Follow-up funnels, oh baby. Anyway. So I have five sequences of these webinars in front of me. This is actually going to be a two-part episode. There's no way I'm going to get through all this right now. But what I wanted to do is, I did like, for like two straight days my blood was surging with caffeine, dub-step blasting, but I laid out all of the sequences across my floor. Some of you guys saw my Facebook live as I went through that at a pretty high level. I pretty much for two straight days, I read the sequences and I studied them very, very, very in-depthly. What I went through afterwards is writing on my whiteboard the ultimate sequence. When you are reading that much copy... It was a lot of paper. It was like 50 pages at least. I don't even know. This is fat, I mean, I'm holding them all together. It's a pretty fat stack. When you go through that depth, you start to see patterns. Especially when you're studying from the same person. That's one of the reasons why I dive so deeply on everything Russell has done, is because I want to see where his head is. Not just what he's writing. Not just what he's putting out. Not just this hook, story, and offer. I want to see what progression is going on in his noggin. Right? And, by doing so, I can see where he's actually looking and what he's trying to accomplish. It's been cool to do that. When you have that kind of ... Proximity's power, right? It's huge. It's why I always encourage everyone to get a coach, be a coach, anyway... So, what I did is, I laid them all out and I started doing this deep dive and I realized that there were these intense patterns throughout the sequences that I don't know that I've ever heard him teach, and I don't know that I've ever taught them that way either. Next episode, what I want to do is dive into a lot of the actual commonalities and lessons between them on a pretty in-depth level. For this episode, what I wanted to do is I wanted to walk through and show you guys hook, story, and offer in each one of these sequences. And show you and let you know that they're actually in every single one of them. It's not just like this overarching thing. I want to sell X product. I'm going to create this offer, but first I'm going to go test it with this sales message. Oh, awesome, the sales message is making cash now. Sweet, I should go finish making the offer and make the funnel amazing. It's the reason I haven't made my funnel amazing yet, is because I've been waiting to make sure I've got all the pieces together. I'm so glad I did because of all the stuff that I found while doing this. Anyway. I'm holding right now the sequence for the follow-up funnels webinar, and it's pretty ridiculous. And if you don't know what this one is, this is one FunnelHacking Live 2017 Russell wanted to go backwards and look and see how much money is actually being made after the initial cash is taken from somebody. How much money does each dollar turn into? And he found out, this is the hook, yes, $16.49 for every one dollar. Crazy. The subject line is the hook. The subject line is the hook. You're not selling anything inside the email. The only thing the subject line's selling is they want you to open the email. The subject line of an email is selling you opening it. That's it. They just want you to open the email. But it's this hook, massive curiosity, and for a long time we've been trying to figure out how to better describe what a hook is. If you think about it, a hook is really just a piece of curiosity that pulls you along. That's why we call it a hook. It hooks you. Hooks you like, "Wait a second, what?" It's what grabs your attention, both eyeballs, and makes it go, "Wait, what?" That's another way to think of a hook... So it's usually some element of a story. It can be part of a headline. It could be before a headline. It's a little bit fluid and for a while, we've had a hard time to explain it because they're a little bit, I don't know, almost ... They're so fluid and evasive it's like, how do you ... Anyway. So, think of it that why. The hook is the crazy piece of the story that makes people want to listen to the rest of it. It's the thing that makes people say, "Oh my gosh, I have to stop what I'm doing immediately and watch what the rest of this is." So what I want to go do is, I'm going to dive through hook, story, and offer through each one of these sequences because it's extremely powerful when you start looking through all of it. Think about this real quick, right? We got a webinar registration page. On the webinar registration page, or free plus shipping page, or high ticket application page, or if you're selling retail or SAS it doesn't matter. Any page where it's the first interaction with somebody. Or it could be even on the ad. The first touch point with a perspective or a current customer, that is the place you're tossing your hook in. So the registration page in this scenario has a hook, a story, and an offer on just that page. Each email has a hook, story, an offer. On each email, the hook is the subject line. The story is the first part of the email. Usually there's some kind of offer or call to action at the end of the email. On most cases. Every once in a while, there's ... Anyway. Definitely for emails that are selling stuff this is always the pattern. I was looking through and I was studying this and I saw Russell dropped that out there and I was like, "Yeah, that's true. Look how this fits in. Boom, boom, boom, all over here." By the way, it's on the thank you page, it's a reinforcement of that hook. It's a reinforcement of the story. It's a reinforcement of why the offer's amazing, why you should show up and cancel everything during that webinar time and show up. All the indoctrination sequences, all they're doing, it's another shot at a hook that makes you again want to go clear your schedule. You're literally telling the story for secret number one. The offer is get on the freaking webinar and it will tell you the rest of this. Does that make sense? It literally ... Think of that. If you're like, "Steven, I like building in Click Funnels, I like building webinar pages, I like building pages in general, all this stuff is fun to me but I don't know what to always put on the pages." At a very top high level, just think through hook, story, offer. Hook, story, offer... Per page. Per email sequence. Per touchpoint. Per engagement. Per content. Guess what I did, literally, on my legal pad right next to me before I started recording this episode? I wrote H, S, O. Hook, story, offer. The hook: I'm going to talk to you guys about the most profitable webinar follow-up series on the internet, or series-es. The story: I'm starting with the story so you guys have backstory on why this stuff matters, because I'll tell you more about that in just a second. And then I have somewhat of an offer and call to action at the end of this. And me delivering this chunk of content is the offer. When you think of it that way, it's not always a stack, slide. Stack, slide is a framework to create an offer. Anyway, so I want to walk through this here real quick. Because I'm just going to be honest with you guys. When I first started going through and into this stuff, what am I doing? I'm writing a story. Here's the story, okay? When I first started doing this stuff, and I got interested in it, I started following ... It was actually Pat Flynn from Smart Passive Income. He really got me going on internet stuff. Listening to his podcast, I had not heard of Russell Brunson at the time. I was listening to a lot of a guy named Sean Terry and was doing a lot of house flipping stuff. He had a great podcast. He got me going as well on some other things... This was like, six years ago. Those guys have been awesome and really were the catalysts to get me along and then finally I was like, "Oh my gosh, who's this Russell guy?" And I started diving deep into his stuff. But honestly, when I first started learning these things, I started going through and I was like, "Oh my gosh, this is so cool but, how do I do this without writing?" I hated English. I hated writing papers. I hated ... I got good at them because I wanted to get through the pain as fast as I could. But I didn't actually want to get good at the writing aspect. All this internet stuff, I was like, "Yeah, it's all about the copy." I kind of wanted that to not be true. I wanted it to not matter. So I dove deep, you guys, I was huge into design stuff. I got two state ... I'm sorry, I got three. Three Colorado State awards for my layout and designs in high school. I was the head editor of yearbook. For layout, not writing. For layout, not photography. For layouts... So I've been studying page layout and design for like, probably, a lot of my life. The majority of it now, which is awesome. I wanted the design to be the thing that sold. I wanted the design ... And the farther I got into this, you guys, you have to know I started realizing that wasn't true. For example, insert testimonial, here it comes. When I was driving traffic for Paul Mitchell, I was in college, and a buddy and I ... It's funny, a lot of the Paul Mitchell schools in the area started coming over and they were like, "Hey, how do we get more of the social media crap going?" And all of our professors were like, "We don't know what these two kids are doing, but hire them." So they did. And from our marketing classes, we got hired out to go actually do the stuff, not just learn it, which was really funny. And we started driving lots of traffic for Paul Mitchell schools, so that they would have more walk-ins into their stores... And it was interesting. And still, to that time, and this was four years ago, still to this day, I was still to that time, I was not ... I was still kind of hoping that design was the thing that would do it. That the layout ... and there's certain element that totally matters of that. But what actually does the actual selling is the copy. We spent, I think, three hours on the headline for one of the campaigns we were running for Paul Mitchell. And it was working. And it was at that time that I started realizing like, "Gosh," because it was an active thought of mine like, I was trying to avoid the whole topic of writing. I did not want that to be true. I did terrible most of the time in English... I did terrible. When it was about stories, I actually did really well in English. When it was about research papers, I did terrible. I hated them. Just completely awful at them. Anyway. So it was around that ... I started realizing, "Oh my gosh, I gotta learn more about this thing, this copy writing thing." And I started diving more deeply and that's when I ran into the Dotcom Secrets X. A lot of you guys know that story... This stuff matters like crazy. If you look at some of those profitable funnels now that are out there, you wouldn't say that they visually are actually that attractive. Some of them are. And I'm not saying it doesn't matter. I'm not saying you can't make it aesthetically pleasing. I do everything that I can to do that, but the ultimate bar that actually turns the dollar, the actual crank is obviously the words on the page. So obsess over that. The ability to write and the ability to put out ideas... If there's anything else I would have done, if I could look back and like classes I wish I would have taken, I would've take debate. I would've taken a lot more creative writing. I would've taken a lot more stage presenting styled stuff. Which I actually did do a lot of that. But, anyway. So I want you to know, I'm going to walk through real quick, as the one that Click Funnels hires to go teach this stuff to other people, with my lens. Not to beat my chest, but meaning I want you to know that what I'm looking at here and what I'm looking for has taken not just a lot of time personally studying this stuff, but the lens that I'm looking at it through, this stuff's popping off the page at me. Anyways, I want to walk through some of the most profitable ... This is part one of two. First of all, I'm going to go through hook, story, offer on each one of these funnels. There's five webinar funnels. Very, very, very lucrative funnels and dive deep. In fact, I encourage you to do that very thing and I would go print out the top selling stuff. Go get it. Print it out. Study it like crazy. There's no other higher leverage activity I can think of, you spending your time on, than studying the copy of previously vastly successful sales letters. Anyway. So one of the first things I want to point out is, before I dive into this as well is that each one of these email sequences, what's fascinating is, when I printed them out and I put them all across the floor, I already knew it would do this but it's just cool how it reinforced it was. You can read them like a story... The whole webinar follow-up sequence is a story, all of it. All of it goes and it wraps in together. It did not feel like there was anything random sert in. Random little inserts put in. It's almost like a ... Very similar to a Seinfeld episode, right? Where when one episode ends, I'm begging for the next one to start because it was awesome... Each one of these reads like a story. There's a logical progression throughout them. They're connected. It's not like these little tiny pop-shot emails all over the place. "Three hours left." "Two hours left." Three hours left, but like, what's the story?... Two hours left okay, but what's the story? How did it tie into the last one? What's the logical progression? So these are like works of art when I look at them... I'm sorry it's taken me 19 minutes already to get to this, but I'm excited to. Let me just go through each one of these real quick here and walk you through some of the hook, story, offer of each one of these sequences. So first I'm looking at the follow-up funnels webinar and it's the one where Russell did a really awesome up-sale to get a lot of people to upgrade to Actionetics at FunnelHacking Live 2017. So what's the hook? The hook, the piece of curiosity. What? 16 dollars on the back end for every dollar on the front end? Whoa. There's the hook. It's also part story there. The story there is Russell saying, he goes, "First off, I want to thank you so much for registering for the webclass. I wanted to make sure that you have a chance to watch it in the next 24 hours because as I mentioned, you get a special bonus that you don't get if you wait until tomorrow to watch it." Whoa. Now let's dive a little bit here into the origin story. Which is what he did. This is the first email they're getting after they register. Great time for an origin story. Here it goes. He's starting right into it. "During this webinar I am hoping to save you, hoping you'll have the same epiphany I did." He's actually pulling it on out. Here it goes. Here it goes, the origin story. "As the owner of Click Funnels, I obviously create a lot of funnels. Sometimes I'm not aware where all of our sales and profit is coming from. ...So last December I pulled all of our numbers, and I wanted to see which funnels made us a lot of money and they work together." There's some curiosity there. It's kind of like a second hook. This is the barb on the hook. "What we found, which is crazy, is that for every dollar we made on the front end, we made 16 dollars through our back end follow-up funnels. What are follow-up funnels? That's what this presentation is all about. In fact, I'm going to show you how a page-by-page, step-by-step, every single thing we do inside our follow-up funnels." Now I have desire to show up for this. There's a reason for me to clear my schedule. And sometimes if you're like, "I don't know what the hook is," sometimes it's just the title for the story you're about to tell. Does that make sense? It's one of the easiest ways to think of a hook. These headlines. The headline for secret number one... The headline for your webinar. The headline for the webinar is literally the title for the origin story you're about to tell. A lot of times it is. It doesn't have to be, but a lot of times it is. It's one way to think of it. "Secret number one: how to blank without blank." That's literally the title for the story that you're about to tell in secret number one. If you're feeling this mismatch between your sales letters, it doesn't matter if you're making a webinar or not, any of your sales, if there's this mismatch in your titles and the stories you're telling, that's why... The headline is the promise that ... It's the reason you should listen to the story. "How I blank without blank." "How to blank without blank." And that's kind of like the base format we use and more from another formats after that. Software secrets. Next one. Software secrets goes through and hook, story, offer. Hook is, let's read through here real quick. Subject line for the very first email you get. "Your webclass is starting. Thanks for registering. ...Upcoming class, your training is about to start. Here's the access link to the webclass about to begin. Click on the link now and join all three of us inside this free training." So this is like a confirmation email. There hasn't been so much of it yet, but look, it'll keep going. "If you've been wanting to create your own software, do not miss this webclass." Did he tell me how to? No. That's it. Just that one sentence right there, he salted curiosity throughout. "If you've been wanting to create your own software, do not miss this." He goes on. "Did you catch the free webclass that you signed up for?" Little bit of a hook there. This is like the main hook of the second email you get after the webinar. "How much money will it cost to actually build my software program? Hands down, that's the number one question we get from the webclass. Fun fact: did I ever tell you the first time ..." Now we're going into the story. "The first time I made my first software for a whopping 20 dollars. True story." He literally calls it a story. There we go: there's hook, there's story, and then he goes into the offer. "In fact I made a quick and fun video." As we move on here he goes, "Here's what you need to do next if you want to learn this. Step number one, watch the Q and A video to find out how much you can expect your software to cost. Step number two: access the webinar replay here." That is the offer. There's a reason to take the call to action. That's the offer right there, to grab that... Anyway, in each one of these sequences there is one of those things. Let's go with High Ticket Secrets right now. Just grabbing the next one here. High Ticket Secrets right now. High Ticket Secrets, the title is the hook on this case. "Starting now, High Ticket secrets." And he says, "I'm going to show you how to instantly add high ticket sales to any funnel without you personally talking to anyone on the phone ever." That is the hook. I don't want to talk to anybody on the phone for high ticket sales. You don't have to do that. Are you kidding me? You give me the reason. In this case, the title of the webinar is the hook coming in here... And he dives into the story and he starts talking about how he's done that. "How to plug in a new business. How to sell high ticket stuff without feeling like a used car salesperson." Two pages that you can add to any ... If you think about it, think about it this way too. If I'm looking at just the headline of my webinar, and I'm looking at like the three secrets or whatever it is you're going to share inside there, whether it's a free plus shipping funnel or a high ticket funnel, the headline is the hook. The headline, the title for the entire thing, that's the hook... The three secrets? A lot of times, just the titles, the actual headlines themselves, is the story. I hope there's some a-has there. Does that make sense? Wait for, pause for effect. You think through it that way. Anyway, I'm just moving quickly here. So I can dive into the next one as well... CF certified. This one's pretty interesting too. Hook here is extremely strong and obvious as well. "The highest-paying part-time job in the world." This is for CF certified. "Funnel consulting: the highest-paying part-time job in the world." That's pretty strong hook. That's pretty strong hook. That webinar sold really, really, really, just fantastically well. And as we look through here, just to prove the point, secret one, two, and three, that is the story in this case. So we know what the hook is, let's look at the story. Here's the story: "How Amanda went from reluctant click-funnels rookie to selling 12 funnels her first 47 days." What?... "The results first, cookie-cutter method that will give you unlimited clients. And how to easily shift from six figures a year to six figures per client per year, and a whole bunch more." What? Those are all titles of stories but he salted the oats in a way there's so much curiosity inside there I have got to go check that out. It also happens to be the offer on that ... Anyway. What's funny is that each one of these emails is a hook, story, offer as well. Sometimes there's some elements that are stronger than others, but as kind of like a rough outline, that's another way to think about each one of these emails. Each content piece... When I write my podcast headlines, the title of each podcast, I'm trying to create a hook. I'm trying to salt an amassive promise in there, without you actually knowing what it is. That's the hook. Also happens to be the headline. Not always has to be the case, but in this case it is... All right, for FunnelHacks. This is amazing. "Anatomy of a 500,000 dollar per month sales funnel." Okay, that's a pretty strong hook. The right audience sees that and they're like, "What?" The other kind of audience sees that and they're like, "Yeah, right." Isn't that interesting? The right person needs to see that... In fact, when I saw his title of his webinar, "Weird niche funnel currently making me 17,000 dollars per day and how to ethically knock it off in less than ten minutes," I think that's what the hook was, but it had such a profound effect on me, I was like, "I'm in." I didn't even have to see the webinar. I was pumped to see it. It made me even more excited. But I was the right person to see it... That's why when you think about and when you're writing these hooks, and the stories and headlines and offers and all that stuff, who you're talking to matters so much. If I go talk to some ... Do you think it's ... Imagine I walk up to Russell and I'm like, "Dude, I got this amazing idea. Imagine a website, but like instead of a website, it's like when they say yes to one thing, we send them to something else, like another page automatically, and we ask for more money. Again. And then we do it again. And if they say no to that, it's okay, we'll like, give them like a payment plan on something." Is that a new opportunity of Russell? No. You have to think through when you're writing these hooks and you're writing these stories, you're putting these offers, the very first step to go through is figuring out who you're actually speaking to and to that person, is it a new opportunity? Is it a blue ocean? It's one of the reasons my webinar does so well. I'm taking things that are already well known in another industry, I'm just changing who's hearing it. Does that make sense? Big a-has? Reason why I wasn't a psycho for leaving and being able to with all the expenses I had and a family to pay for? Does that make sense? Anyway. All right, so, hook. "Anatomy of a 500,000 dollar per month sales funnel." And he actually says it in the email. One of the very first things says, "While you're waiting I've got a fun story to show you. To share with you so you can be prepared. Video one: we'll show you the anatomy of a 500,000 dollar per month sales funnel. Want to see it? Also in this video, you can see one of the most trusted website designers battle a tiny blond female in a cage fight." What? Isn't that interesting? So every single email, every single piece of copy, every single page, every touch point with the customer. A lot of times why people don't have enough engagement is because they have the story and they've got the offer. They got the sales message and they got the offer but every sales message has a reason why you should be listening to the story. Which is the hook. We brainstorm many times hours on that. It is one of the easiest ways to give yourself a raise... Just come up with a better hook. These guys that have these offers that've been out there and they've been making tons of money with the exact same offer for years, the reason they can do it, they don't change the offer, they hardly change the story ever. What they're doing is coming up with new hooks. And they're just dropping new hooks and they're trying to drop new hooks to the same audience, and try to expand the audience. Anyway, I hope that that is making sense to you. And if you go through, start looking at it from that lens. Look at the way that people go through and they come up with this hook and that hook. That's the reason why we have swipe files and swipe files and swipe files just loaded with different cool ads... Because if we knew it was profitable, what was the hook inside that ad? And also the story inside that ad? Usually there's both inside an ad. And some kind of offer inside the ad as well. And then they go to the next page, there's another little mini-hook, story, and offer. And they go inside, and then finally you get to the main offer of the whole thing. Then you get to the main story. Does that make sense? Anyway, start looking at it that way and I'm going to ruin you because you're going to look at all ads, all commercials. That's the reason why we'll geek out about infomercials. If I'm late for a movie at a movie theater, I don't want to go to the movie. I don't. I actually want to turn around, and just go to the next time because I want to see the previews. Because I'm looking for hook, story, and offer inside each one of them. If you go and you ... In fact I did a very funny thing. Go Google ... I did this probably like a year and a half ago. I went through and I started looking ... I Googled "top phrases". "Most common phrases in movie previews." And what's funny is, guys, even though there's different movies, it's technically a different story, it's the exact same story most of the time. And you can go through and you can start looking. They're using the same pieces of copy in almost every single movie preview. The hook might be a little bit different, it's the same story though. Some dude's freaking out, "Oh, my gosh, unexpected event." We like him because of some affinity that the commercial made us have for him or the preview. We go through and the little tiny hero's too journey going on. Little epiphany bridge, epiphany bridge, epiphany bridge, unexpected, unexpected. It's this exact same ... It'll ruin you a little bit. But you also become a really good copy writer. Anyway, so take it from a guy who hated actually the copy side of this whole game for a long time. It is incredibly important to go through and just if anything else, just start looking for those patterns and how you're being sold. And how you're selling. And if it's not intentional, my guess is you can give yourself a very fast raise by making it intentional... All right guys. Hey, thanks so much. Hopefully this is helpful to you. I'm excited for the next episode as well. I'm going to dive more into the strategies I saw in a very deep level in each one of these email sequences and the patterns and commonalities between all of them, and how it actually drastically has effected my funnel. There's like, this whole other series and thing that I'm going and creating because of what I studied and learned, which I don't think we've really talked about. I know I haven't. I don't think I've ever heard Russell talk about it either, so. Anyways guys, hey, thanks so much and I will talk to you and see you, well, you'll hear me on the next show. Hey, thanks for listening. Hey, look, can't decide what funnel you need or need more in-depth training on how to use your current funnel? Find out which funnel you need at salesfunnelbroker.com and get your premium, pre-built funnels and training today.

101 - Failure; The Key to Success Interview With Ryan Moffett This week on episode 101 of the Two Blokes Trading podcast:We learn that you need to fail to succeed with our guest Ryan Moffett.Tom fails to learn from past mistakes with his 2 day post stag Hangover.And for those of a crypto persuasion we have a Yield Coin update.   Trader Interview with Ryan Moffett:  Ryan is the Lead Investment Manager at Blackpier Capital.  He is the lead manager of the Blackpier Atlas Portfolio of Strategies spending the last 12 years specializing designing and trading robust systems and strategies.   Blackpier Capital is a private proprietary trading firm which also runs a private fund.  This firm is built upon the principles of extreme ownership, personal and professional accountability.   If you would like to learn more about Black Pier Capital, Ryan and the team head over to: http://www.blackpiercapital.com/copy-of-about-us-1 Main Topics Discussed: A journey of 3 key failures that shaped Ryan into the trader he is today.Zero results and a ton of time is the price to pay for exponential progress.Being a trader is a journey of failure!You need to be ready and have experience before you put any risk in the market.Why traders have such high expectations.The things that matter in trading are not the strategies!How training to become a professional baseball player laid the foundation for Ryan’s success.Deliberate practice is how you get great at your craft….Go Google “deliberate practice” now!Creating habits of work make it hard to stop pushing.If you are going to get better at anything, fail more often!Having a plan is not easy but is necessary.  That moment you realize your life is not working…but you have a vacuum hose in your hand….listen to find out the conclusion!Why having a supportive spouse is key to your success.When you know WHY you want to do something, the HOW is not that hard. You need to get into the fox hole with someone you trust.  Judge your results on the process not on the money you make (or Lose).Paul Tudor Jones “You are never hoping, you are always trading”.A successful trading foundation that was built on epic failure.Trading uncorrelated asset classes eliminates 80-90% of your risk and your return goes up.How to define market environments.Generally, strategies make money through volatility or leverage.Having different strategies that do well in different markets is key. Where can you learn more about Ryan Moffett?Web:  http://www.blackpiercapital.com/Blog:  http://www.blackpiercapital.com/blogLinkedIn:  https://www.linkedin.com/company/blackpier-capital-llc/ Resources mentioned by Ryan Moffett:Check out the book “Extreme Ownership” by Jocko Willink.Documentary on Paul Tudor Jones called “Trader”. Exclusive TBT opportunity to Buy Yield Coin before its ICO:You can secure this exclusive opportunity through this link: https://twoblokestrading.com/yieldcoin Want to Talk Shop with the Two Blokes Trading Community? Go to www.twoblokestrading.com/discord and you will automatically be taken to our Discord invite page where you can log in or sign up to be directed to our group.  Please keep it classy in a Two Blokes sort of way and feel free to contribute stuff of value.   

Our essential question is: What is white privilege and why do we need to talk about it?Defining privilege as unearned advantage or right based on group status, Annie and Hope breakdown examples of white privilege from shopping without receipts to traveling without being stopped. Just because you can’t see it doesn’t mean it’s not there! Privilege is systemic. IWLs talk briefly about gendered and whitewashed toys, including where you can find some rad Barbies with afros (Etsy). BONUS TRACK: other diverse Barbie-like dolls, because representation matters. IWLs experiment with a new segment in the show called “pop critical theory.” Today's segment focuses on intersectionality. Intersectionality originally comes from feminist sociological theory and the work of Kimberle’ Crenshaw, who says that discrimination or criminal behavior against women can be targeted or intensified based on that woman’s race. So intersectionality has the power to compound your oppression, BUT! It can also be a source of personal power, because it gives you the ability to stratify different groups, AKA be in more than one group at a time.Articles mentioned in the episode that you should go read RIGHT NOW:Harper's Sept 2017 Issue The Rise of the Valkyries NPR’s “The Women Behind the Alt Right”Lipstick Fascism Timeless or Terrible: Annie and Hope weigh in on the staples of interchangeable white women everywhere.Today’s topics--boot cuffs and the obsession with talking about generations (leave those millennials and their avocado toast alone). Do Your Fudging Homework: Go read Tim Snyder’s book, “On Tyranny.” It’s like pamphlet-small, no excuses. Go Google pictures of the Panopticon so you can get an idea of what it looks like. Go read up on the idea of the invisible or imaginary audience. Take notes and prepare to discuss.Find on Facebook www.facebook.com/IWLpodcastFollow us on on Twitter @IWL_Podcast

Can you be a logical thinking philosopher and still believe in God? Specifically the Christian conception of an all-knowing, all-loving God? Why are you asking us? Go Google it. This week on Drunken Philosophy, Connor and Dan discuss famously God-believing philosopher Alvin Plantinga and break down some of his most well-known arguments. Also, there's some movie talk (obviously) and Connor, having very limited experience, really takes New York bagels to task.

Pokemon Go, Google Glass, Confusing Tech Support by Off & On: Tech Support

你好，这里是《科技最前沿》，喜爱科学的你来啦，我是你的老朋友丘孔语论。这一期我给大家分享《是的，为了更好的支持微服务，我们从PHP迁移到了Go》，这篇文章来自于高可用架构。科技最前沿，丘孔语论带你遨游科技的海洋，天文、物理、互联网、人工智能、数码、编程、大数据、创新创业、化学医学、养生、心理学、灵性等等等统统都可能涉及到；海内外，宇宙中，跟着我，就够了……开始聆听科技的声音吧：---------------------起初，我们认为坚持一门熟悉的语言是负责任的事情——我们是一个小团队，却已经冒了两次险：切换到微服务和完全重写我们的 Web 应用程序（高流量游戏平台）。但是，最终我们决定放弃 PHP 拥抱 Go，下面我将解释为什么这么做，并分享一些在我们的微服务架构中数据库相关的想法。微服务和 PHP：概念性错配我们熟悉的语言是 PHP，它支撑了我们现有的应用程序，有两个模糊的论据可以支持我们继续这么做下去：我们熟悉 PHP，它开发很快题。为什么要放弃对我们有用的东西？市面上有很多 PHP 开发人员。 选择 PHP 让我们更容易扩充团队。这听起来非常合理，但是当我们清楚 PHP 真的不是我们的正确选择时，我们很快就放弃了这些想法。我们正在迁移到微服务架构，因为我们希望我们的高流量架构基础设施（200 万日活用户）可更好扩展。从长远来看，随着我们向 1000 万（还会更多）日活用户迈进，而且每天和每小时都能随之改变（译者注：指扩容和缩容）：随着整个国家在休息或者白天，我们的基础设施应该随之弹性伸缩到相应的规模。PHP 不适合我们的主要原因：1、PHP 具有较高启动开销PHP 曾经被设计成（或长成）为运行短命令的脚本，因此持久并不是这个语言适合支持的特性。这意味着对于每个请求，数据库连接和类都必须重新被实例化，这增加了不必要的延迟开销。当然熟悉这方面读者都知道，有解决方案，例如通过 PHP-FPM 或 Apache 的连接池或 C 绑定等方法，可以支持与 Redis 的持久连接。但是，由于我们追求高性能，这些依赖使我们对选择 PHP 作为合适的工具存在疑虑。2、容器化 PHP 是一个雷区PHP 需要 Nginx 和 PHP-FPM（或类似工具）来实现进程和连接池管理等功能。这意味着对于每个部署的微服务，PHP-FPM 和 Nginx 也必须一起运行。这浪费了资源，也降低了扩展的效率。还有优化配置的问题。优化单 PHP 实例已经很头大了，因为需要了解和配置 PHP，PHP-FPM 和 Nginx 这一堆组合，我们无法想象最终在弹性的 Kubernetes 环境中配置多个 PHP 栈的痛苦情形，您完全不知道在同一台机器上运行了哪些服务。微服务器的复杂性在架构中：您正在处理一个由简单服务组成并且相互之间作用的复杂系统。既然我们已经致力于这个架构，那么因为语言而增加更多长期开销和概念上的错误就是得不偿失的。招聘又如何呢？我们发现它对我们的情况是无效的。像微服务一样，我们认为开发人员应该是语言无关的。我们宁愿聘请一位聪明的开发人员学习一门新语言来完成工作，而不是使用一位坚持自己做事方式的语言专家。在这个意义上，移除 PHP 实际上让我们获得了真正自由。向 Go 迈进我们偏爱的两个主要语言是 Node.js 和 Golang。我们做了一些研究，并决定了转向 Go 而非 Node。为什么是 Go？性能。二进制文件的方式启动一个长期运行的守护进程，意味着每个请求和持续连接的启动成本很低。Go（包括 Goroutine ）天生就为网络及多核环境设计，使其在处理大量并发请求方面超快和高效。Go 可以编译成小巧且可移植的二进制文件。这使它非常适合在 Docker 容器中使用。部署我们的 Go 容器只需几秒钟，因为它们的体积小（大多只有 4 - 5MB），并且由于静态链接的原因，在容器内不需要 OS 或运行时依赖。作为参考，当使用 Node alpine 镜像时，我们的前端容器大约需要 55MB。Go 是类型严格的。这使代码中的内部通信更为可靠。它也有助于在编译构建期间捕获问题，而不是在运行期间。Go 有非常好的工具链。虽然工具是很多语言的问题，但 Google 决定从一开始就解决这个问题，提供了大量常用的工具，作为语言安装包的一部分。当然我们也同时考虑到了 Go 的这些缺点：Go 不附带依赖管理工具。官方团队正致力于此，当官方工具发布的时候，很可能非常好用。现在，您可以检查您的 vendors，或者使用 Glide 等工具。更多代码。这是 Go 的优雅和简单的反面。然而，我们选择接受这一点：使用 Go 确实需要一些努力，但它会产出高质量代码。这不是说我们把 Go 用到所有地方。对于服务器端渲染，我们选择 Node，因为它允许我们在前端和后端之间共享逻辑。我们也使用Java来解决特定的问题，因为 Java 已经存在了很长时间，并且有大量类库。我们希望使用每个场景最适合的工具，也就是说，对于大多数情况，Go 将是我们的首选工具。Big Gopher (Gyga8K)评估 NoSQL当我们开始用 Go 编写我们的第一个服务时，我们同时也同时思考数据库的问题。我们习惯使用 MySQL，它过去工作良好，但它往往也是性能瓶颈。在我们的传统技术栈中，我们还大量使用了 Redis 进行缓存，这对于性能来说非常棒，因为它有效地减少了数据库 join 查询的访问压力。因此当我们开始在新技术栈中进行数据库选型时，评估 NoSQL 就很有必要，可以看看我们是否可以完全避免这些 join 查询。我们评估了两个数据库：MongoDB- 我们很好奇去了解一个文档型数据库是否可以用来存储游戏中大量元数据。当然麻烦的是，我们必须在 Google Cloud 中使用，根据社区的说法，这样根本不能很好地扩展。我们尽量避免复杂的 DevOps 工作，因此 MongoDB 出局。Cassandra- 它是一个已知的可以扩展的数据库，并被一些大型高访问量平台 Netflix 和 Reddit 使用。我们喜欢的特性是：它的速度非常快，并支持线性扩展。不过，我们发现管理太复杂了。如果您确切知道如何查询您的数据，Cassandra 非常适合。对于具有大量数据的分析服务来说，情况可能如此，但是在敏捷的产品设计开发环境中，随着产品的发展，用户适应性变化，Cassandra 虽然强大，但是对于我们这样的小团队来说难于控制。继续与 SQL 共舞我们逐渐走近微型服务的概念，更加坚信构建小型的独立服务的想法，这些服务完成特定任务，并且在需要时可以轻松升级或被更换。因此我们还是坚持使用 MySQL 作为我们的默认数据库。我们使用了 MySQL 很多年，知道如何设计高性能的数据库模式。虽然它不支持原生的线性伸缩，但现在也不是一个大的问题：由于微服务架构的模块化特性，应用程序负载分布在许多机器的不同微服务上。并且每个微服务器都可以访问自己的 32 核数据库机器和几个只读从库，这种方式还可以继续前行很长的路。我们非常高兴，现在我们现在还没有过度工程化。如果有一个服务需要 Cassandra 或其他数据库，那么我们也可以轻松迁移该服务。那么为什么选择 MySQL？现在主要是因为它可以很方便在 Google Cloud 上进行管理，在 DevOps 方面我们是务实的。我们也考虑尝试 Postgres，因为它开放源码，还有一个强大的社区，并且显然已经运行了很多年。因此，取决于 Google Cloud 未来的 Alpha 版本，我们也可能会尝试 Postgres。作者补充：Reddit 上不少网友指出，我们对 PHP 启动成本有误解。虽然我们的观点仍然站得住脚，但为了准确起见，我们已经清理了这一段。另外感谢 Casper van Wezel 对本文所做贡献。 有问题请留言，英文好的读者可以点击阅读原文跟原作者互动。--------------------------好了，所有的内容就是这些了。做一档科普类的节目，我的语速放的很慢，希望我的普通话不至于吓到你。请务必留出点时间关个注、点个赞或者留个言，这样会给我把节目做的更好的动力。交流讨论请关注微信公众号 丘孔语论 ，微信号是qiukong365 ，也可以扫描语音下面的二维码关注。丘孔语论，倒过来念就是 论语孔丘 ，聪明如你，知道这四个字怎么写吗？

Autonomous vehicles appear to be the wave of the future and state lawmakers have grappled this session with how to regulate them. Sen. Owen Hill, Republican from El Paso County, has helped lead the effort and has high hopes for the technology. But some worry it could mean the loss of jobs for truckers and taxi drivers. Then, most palm trees in Los Angeles are imported and kept alive with Colorado River water. That was a revelation for New Yorker writer David Owen as he traveled the length of the river to see where all the water comes from and where it goes. Also, we speak with the director of Google Food. He's in charge of feeding 110,000 people a day in 56 countries.

There I was standing in a line of people, blood dripping down my arms, this is actually a true story though. I was going through basic and I remember we get to this medical part, this is for the army and we get to this medical part and they're like, "Sit down," they're yelling at us, making us feel like we're not large at all. They're like, "Sit down," and they're like squishing us chest to chest like crazy tight to each other. We had just come from a haircut and they're were like crazy rough. They through us in this chair and they would shave our heads but the guys that were shaving our heads were so rough with our heads that we were all bleeding from our scalps by the time we were done. I look at this now and I just laugh. There's a point to the story, by the way but I just laugh. They're throwing us up against the wall afterwards, they've missed some spots so some of us still have patches of hair coming out the side. They don't care that you're not clean at all either. There's hair everywhere and you're shoved up against the wall. I remember this guy's little blood streak coming down by his neck and right after that they have us go get cleaned up because we go to the medical area. In the medical area they take us and they put us down on the ground roll our sleeves up. They're like, "Take this alcohol swab, wipe down your arms, clean your arms," and it was the craziest thing I've ever experienced, I guess, medical wise. Every time I think of it I always have to laugh. We rolled our sleeves up and we're standing, we call it nut to butt, toe to heel, basically really close to the other guy. You're standing super close and you take one step forward and there's a doctor on each side of you and they have a shot in each hand. You take one step forward and they both go right in to your arm. I got four shots at one time. Boom. Took another step forward, another set of two doctors, each with two shots in each, a shot with each hand. Then I got two more shots on each side. Boom. Took a step forward, two more doctors, each with a shot and it's like factory style. I mean, you took one step forward, boom. One step forward, boom. One step forward, boom. They're not being soft or anything so there's like blood coming down your arms. I remember the last guy, he was giving us a Tetanus shot and this guy must have really, really been having a bad day or something like that because oh my gosh, he was taking it out on us. That dude was jamming that big fat Tetanus needle in our arm so hard, I'm pretty sure it was hitting all of our bones or something because there were these other girls were there that were screaming and stuff. The very last thing that just kind of took the whole cake, they made us take this live virus by mouth. It was this pill, right? We took a step forward and you had to show them that you swallowed it. You put it in your mouth and took some water down and show them that you swallow it because they said it goes in and kills all this crazy crap in your body. They're like, "For the next two weeks that live virus will come out of your pores. Make sure you always wash your hands. Don't touch your eyes," that kind of stuff. They're like, "You're worthless pieces of crap." Of course, everybody gets sick. We were sick, basic training is like two and half months long, we were sick for probably two months of that. Coughing up green crap and you're not really sleeping. Sleep isn't actually that, too crazy, it's the no eating part. I lost fifteen pounds and I was not overweight. We were all like crazy sick and I remember feeling at the end of it, it's funny going in actually because I was like, "They're not going to break me. They're not going to get me." I was a little bit older than everyone else there. I was doing it in the middle of college instead of right out of high school. I had a kid, I was married, you know what I mean? I was gone for like six months total and I remember going in thinking, "They're not going to break me, they're not going to get me, I'm Steve Larsen, they're not getting me." They totally did. They broke me down hard and they rebuild you. It's the organization older than the United States so they know what they're doing for sure. It was cool though because I remember at the end of it we had thrown grenades, shot machine guns, we had done all this stuff. Crawling in the mud, laying in thirty-three degree water that's barely about to freeze, do that for half a day and anyways, at the end of it, I just remember feeling like crap, I feel like a soldier. This is weird. I did not expect that. Anyways, why am I telling you this story? That sounds awful doesn't it? I'll tell you it kind of was at some points. I actually loved basic though. It was fun just because of the challenge of it and going and being intense like that. Anyways, why am I telling you this story? Because that's not what they show you in the commercials on TV about military. They don't show you that you only sleep three hours a night when you're out in the field and it's at one and a half hour increments. You get up constantly through the evening. They don't show you that you're not eating hardly at all. They don't show you all that crazy stuff. You have an idea that it's going to happen. You're going to put camo on and you're going to go do tough stuff. It's cool and it's fun after the fact. In the middle of it sometimes it's kind of challenging but it's actually super fun though. Basic wasn't that intense physically, which I know it doesn't sound that way, it was just the mental games they play with you. Anyways, it was fun though. I'm really glad that I did that. That was a while ago now. The reason I'm telling you that is, like I said, those aren't the things they show in the commercials. Those aren't the things that the recruiter tells you. Look, the whole thing, they show you pictures and images of you, of these guys wearing camo and holding a gun, sitting, watching, they're the ones that are the guardian of, you know what I mean? They show you the sexy side of it. We all love the sexy side of it. That happens like five percent of the time though. The other ninety-five percent of the time, you're doing the stuff that gets you to the sexy part of it. The reason I'm showing you this, yesterday I reviewed two more value ladders that people send to me. If you don't know what a value ladder is, it's just a way to model out your business so that you can serve more people and get more money from customers and spend less on ads and acquiring customers. It's pretty cool. Go Google, Russell Brunson talks about it a lot. There's, I think Jeff Walker talks about it. Anyways, value ladders, they're not like a new thing or whatever. They've been around a long time. Anyways, this is the reason I'm doing this because after reviewing tons of these value ladders from people, especially over the last couple years, there's a common thread that I'm seeing and I'm realizing that I'm saying the exact same things to every person who sends me their value ladder. It is not about just giving a free eBook to get an opt in. It's not about, here's a free course or here's a free, whatever it is to get the opt in. That's not how it works. What you do is you think, what's my main goal? For me, I like to sell real estate sales funnels. Some for like ten grand a piece and people come to me and they pay for that and I give them a sweet, awesome real estate sales funnel that helps them sell another house or two every month. That's huge for their income. That's massive. What you do is you take the sexiest part of the goal and that's what you offer for free to people as the bait. It's just like when I was going, I realized this, it was actually last night as I was falling asleep and I was like, that's a great analogy because going through the military they don't show you all the crazy hard stuff. I'm not saying that you got to have hard stuff in your value ladder. I'm just saying they take the sexiest part of their organization and that's what they give to you. You know that there's harder stuff in there and you know that there's going to be challenges and it's going to be interesting but the whole point is that, stop just thinking, oh I'll just give a free eBook. It's like, no, no, no. It's actually deeper than that. Whatever it is that your goal is, the big thing out there, whether you're, you could be selling candy. Give some candy away for free and a free plus shipping model. If you're selling insurance, I don't know how to make insurance sexy but you could find a way. You know the industry more than I do but that's the whole point though. Whatever the main goal is, wherever you're trying to lead them, that's where you take the sexiest thing from and stick it for free all the way at the bottom of it. Take a part of that that's very enticing and then you'll get away from all the crap that all these other people are doing. If you're getting people inside of your value ladder by just offering discounts, like fifty percent off or here's a coupon code , then you don't understand value ladders and you're doing it wrong. I know it's bold and if you're crying, I'm sorry but not really. This is how it works though. If the coupon is literally the only thing that you're offering, that's not an offering. You need to actually put another offer together. It's a whole different offer. It's a different product that you're giving away for free but it's the sexiest part of your main goal. Does that make sense? I'm going [inaudible 00:10:03] like crazy. Ready, here it comes. Does that make sense? You guys getting that? Are you seeing how this could work for you? That's true though. Stop sending me value ladders where there's no tie between the bottom and the top. It's a ladder. It's part of the same ladder. The bottom rung and the top rung, they're not different ladders, it's the same logical flow. For salesfunnelbroker.com, I took the sexiest thing I could, which is a free done for you sales funnel that I built. I spent two-hundred hours just on the site. Then I spent another, I don't even know, on some of them like eight months to put together those different sales funnels and I get opt ins like crazy because of that. I give away my website for free because it is very sexy for people. That thing gets downloaded like crazy and I have not been outbound marketing it. A lot. I have no idea where all of them are coming from and it's awesome. I just haven't gotten that far in it yet, I'll figure out that soon. The whole point of it though is that you have to understand that it's, remember that it's a different rung so it is a different product itself. You're not just giving away something free or a discount but it needs to logically tie from one piece to the next. So for secretmlmhacks.com when I built that, first there's a quiz that says, hey, how many people do you have? How many people do you want? How many opportunities is this for you? It just kind of pokes their eyes. Oh wait, you're not successful yet in this, how many of these have you tried? You really think you're going to be successful this next round? I kind of poke them in the eyes so that the very next page they see is this thing that says, I'm going to send you out this CD that teaches you how to create a sales funnel in your mlm so that you can, you just follow along with me. A lot of it's screen recordings you can just follow along with me and build out a sales funnel and it scratches a huge itch for them. People buy that. The very next thing is a logical progression. You know what though, this is my one time offer, you know what though, if you don't want to spend all this money, I'm sorry, if you don't want to spend all this time just pay a little extra money and I'll give you this done for you sales funnel that works for mlm's. Then the very next one is like, now that you have a sales funnel, logically a sales funnel without traffic is nothing. It's worthless so here's a course about traffic. It's this logical conversation that you have with people throughout the sales funnel. It's not different products. They are different products but it's not this whole different category, where you're like, now I'm going to offer them health pills. Sweet. Let's go to insurance. Cool. Now it's offering a gym membership. That doesn't make any sense. They have to have a logical progression the whole way, then take from the very top thing, the thing at the very top, your most high ticket item, the whole purpose for you being in business, take some aspect of that, make it free, put it at the very bottom and now you have a very sexy sales funnel. Get away from the whole discount thing. That's what the military did though. When I was talking to recruiters, when I went and did all the, they took the sexiest part of it and they say cool, we're going to put you up in a hotel tonight for free and you're going to go do this and this and this and you'll get to go do, we'll shoot bullets around your head, which they did, real ones. Which is kind of cool to hear as they go by you. They're only a little bit above you. You'll get to throw grenades which is like the coolest you'll ever do in your life. Holy crap. I threw grenades and I felt like a beast. I wanted to go climb Everest, riding a rhinoceros bare back, holding a mythical trident. It was like, oh baby. Throwing grenades was nuts. Same with shooting the M240 Bravos. Huge machines guns. Those things were crazy. Oh my gosh. It was like eight hundred grounds a minute out of that thing. I digress because I could, slightly salivating. That's the fun part of it. That's the sexy part that they sold. Go find out the sexy part is of your business and make that the free thing. For example, there's a chiropractor who, chiropracticing and adjusting, that's not sexy. He went and he found a whole bunch of masseuses who, while they were doing massages, if they found anything that might be wrong with the persons spine, said hey, I know a great chiropractor if you want to go talk to him. Just this referral system, that's it but because of that, massages are much more sexy than a chiropractor that can do adjustment. Do you know what I mean? Whose up-sell was a huge health package for five grand and he gets one or two of those a month that purchase it. You guys get the idea. Find out whatever's sexy and sell it. Unless it's actual grenades or something. Give it for free. Don't do that either. Bye guys.

Greg tells us how amazing Google I/O was and what you missed. Join the fun!

Korea Business Talk #1 July 16, 2011A collaborative project brought to you by  KoreaBusinessCentral.com & Koreabridge.net   Participants:  Jeff Lebow,  Joshua Davies, Daniel Lafontaine, Hyungsik Yoon, Adam H Cave, David Yoon, Don Southerton Subsribe to Korea Business TalkNext KBT Webcast: July 30 11amKSTNews Items & TopicsPyeongchang 2018 Olympics PyeongChang's Olympic bid chief credits teamwork, new marketing Rogge rules out N. Korea co-hosting Pyeongchang GamesChange in Unionization Laws Korean Multiple Labor Union Law Class Action Suit against AppleSouth Korean Lawyer Plans Class-Action Suit Agaist Apple Union attempt in Hyundai Alabama down the tubeHyundai Teaches UAW Best Factory Job Doesn't Need a Union Inflation/Interest Rates S. Korea to Encourage Fixed-Rate Loans to Curb Record Home Debt South Korea Consumer Prices Advance 4.4% Year on Year, More Than ForecastKoreans urged to abandon Naver in favor of Google Blogger Blasts Naver, Urges Korean to Go Google Lonestar Takeover of Korea Exchange Bank Lone Star, Hana Cut KEB Deal Price by 6%Chat Log[10:39] Jeff: Now we're streaming [10:47] Steven Bammel: Crystal clear [10:47] matt: audio excellent [10:48] Steven Bammel: It's not like your hair is going to be messed up... [10:50] Joshua Davies: Thanks Steven! [10:57] Steven Bammel: How about the match fixing in Korean soccer? [10:57] Steven Bammel: Japan's order to public servants not to ride Korean Airlines [10:58] Meebo Message: David is now known as David Yoon [10:58] David Yoon: Thank you for the invitation to this forum! [10:58] Steven Bammel: The typhoon on its way to Korea... [10:58] Steven Bammel: The continuous breakdowns of KTX lately [10:58] Jeff: David, would you like to join the Hangout? [10:58] Steven Bammel: I'm flipping through the paper... [10:59] Steven Bammel: No [10:59] Steven Bammel: I'll contact him now. [11:02] Steven Bammel: I don't know what the deal is with Don. [11:04] Steven Bammel: Jeff - I emailed you now. [11:12] Joshua Davies: Botique is a better way to say small [11:14] Steven Bammel: BTW, please shoot out the link to your social media networks right now... [11:14] Joshua Davies: all of mine is at joshuawdavies.com cheers! [11:35] Steven Bammel: I think Don's connection is coming and going... [11:39] Rahul: Rahul here; you're talking of a lot of topics (Dokdo, Apple) [11:39] Steven Bammel: Yes, it's a good discussion, isn't it? [11:39] Rahul: perhaps. ive just joined in. what's the agenda precisely? [11:40] Steven Bammel: Just a general discussion about the news. [11:40] Steven Bammel: Don Southerton is here to share about a specific business topic, but his connection is struggling. [11:43] Don C.: I think the comment about Chrome solving the problem might be true. Hangout has crashed Firefox and Safari on my Mac [11:47] Jeff: http://nielsfootman.com/blogger-slams-naver-urges-koreans-use-google/ [11:49] Rahul: Guys, please read my article titled "South Korea Beckons: Global Awareness and Cultural Sensitivity Strategies for Western Technical Communicators" at http://2brahulprabhakar.blogspot.com/2009/02/south-korea-beckons-global-awareness.html [11:57] Steven Bammel: Nice job! [12:00] tynessa: joshua you rock

Korea Business Talk #1 July 16, 2011A collaborative project brought to you by  KoreaBusinessCentral.com & Koreabridge.net   Participants:  Jeff Lebow,  Joshua Davies, Daniel Lafontaine, Hyungsik Yoon, Adam H Cave, David Yoon, Don Southerton Subsribe to Korea Business TalkNext KBT Webcast: July 30 11amKSTNews Items & TopicsPyeongchang 2018 Olympics PyeongChang's Olympic bid chief credits teamwork, new marketing Rogge rules out N. Korea co-hosting Pyeongchang GamesChange in Unionization Laws Korean Multiple Labor Union Law Class Action Suit against AppleSouth Korean Lawyer Plans Class-Action Suit Agaist Apple Union attempt in Hyundai Alabama down the tubeHyundai Teaches UAW Best Factory Job Doesn't Need a Union Inflation/Interest Rates S. Korea to Encourage Fixed-Rate Loans to Curb Record Home Debt South Korea Consumer Prices Advance 4.4% Year on Year, More Than ForecastKoreans urged to abandon Naver in favor of Google Blogger Blasts Naver, Urges Korean to Go Google Lonestar Takeover of Korea Exchange Bank Lone Star, Hana Cut KEB Deal Price by 6%Chat Log[10:39] Jeff: Now we're streaming [10:47] Steven Bammel: Crystal clear [10:47] matt: audio excellent [10:48] Steven Bammel: It's not like your hair is going to be messed up... [10:50] Joshua Davies: Thanks Steven! [10:57] Steven Bammel: How about the match fixing in Korean soccer? [10:57] Steven Bammel: Japan's order to public servants not to ride Korean Airlines [10:58] Meebo Message: David is now known as David Yoon [10:58] David Yoon: Thank you for the invitation to this forum! [10:58] Steven Bammel: The typhoon on its way to Korea... [10:58] Steven Bammel: The continuous breakdowns of KTX lately [10:58] Jeff: David, would you like to join the Hangout? [10:58] Steven Bammel: I'm flipping through the paper... [10:59] Steven Bammel: No [10:59] Steven Bammel: I'll contact him now. [11:02] Steven Bammel: I don't know what the deal is with Don. [11:04] Steven Bammel: Jeff - I emailed you now. [11:12] Joshua Davies: Botique is a better way to say small [11:14] Steven Bammel: BTW, please shoot out the link to your social media networks right now... [11:14] Joshua Davies: all of mine is at joshuawdavies.com cheers! [11:35] Steven Bammel: I think Don's connection is coming and going... [11:39] Rahul: Rahul here; you're talking of a lot of topics (Dokdo, Apple) [11:39] Steven Bammel: Yes, it's a good discussion, isn't it? [11:39] Rahul: perhaps. ive just joined in. what's the agenda precisely? [11:40] Steven Bammel: Just a general discussion about the news. [11:40] Steven Bammel: Don Southerton is here to share about a specific business topic, but his connection is struggling. [11:43] Don C.: I think the comment about Chrome solving the problem might be true. Hangout has crashed Firefox and Safari on my Mac [11:47] Jeff: http://nielsfootman.com/blogger-slams-naver-urges-koreans-use-google/ [11:49] Rahul: Guys, please read my article titled "South Korea Beckons: Global Awareness and Cultural Sensitivity Strategies for Western Technical Communicators" at http://2brahulprabhakar.blogspot.com/2009/02/south-korea-beckons-global-awareness.html [11:57] Steven Bammel: Nice job! [12:00] tynessa: joshua you rock