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Mastering Business Simplicity: Mike Hill of Trenton Services Corporation on Smart Business Growth Strategies On this episode of North Georgia Business Radio, host Phil Bonelli welcomes Mike Hill, Managing Director of Trenton Services Corporation, a firm dedicated to helping business owners simplify operations, improve profitability, and reclaim their time. With decades of experience in […]
Send us a textJoin us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Let's set the record straight: Revenue is not the goal. Profit is. If you've ever felt like you're doing everything—chasing more sales, more clients, more offers—but still coming up short on cash and clarity, this episode is your permission slip to pause, stop worrying about sales numbers alone and start focusing on what generates profit. In today's episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., dives into the 12 money truths that successful CEOs live by to grow smarter, more sustainable businesses not just bigger ones. Key Takeaways: Revenue ≠ Success: Profit is the real goal, not revenue. Chasing sales without watching expenses can leave your business cash-strapped and stressed. Focus on the bottom line. (01:16 – 02:42) Align Your Personal & Business Finances: Your personal finances impact your business. Owner's draws and misaligned personal spending can drain your business's resources and future growth. (02:47 – 04:24) Money Goes Where Focus Flows: You don't need 3-4 revenue streams. The most successful CEOs stick to one core offering and master it before expanding. (04:24 – 05:51) Filter Your Advice Wisely: We love our friends and family, but unless someone has real experience running a business, their advice may do more harm than good. (05:51 – 06:47) Listen to Your Numbers: Your financials are trying to tell you something. Learn to read and review them regularly to help you avoid repeat mistakes and make smarter, future-focused decisions. (06:48 – 07:43) More Money Isn't Always the Fix: More capital won't fix a broken strategy. Think 2-3 times longer than you normally would before taking on debt or outside investors. (07:44 – 09:05) Spending is Investing: When aligned with your goals, every dollar spent should help your business grow or strengthen. (09:05 – 09:52) Permission to Say No: Saying yes to everything leads to burnout—successful CEOs protect their time and energy. (09:56 – 10:55) Emergency Funds are a Must: A “just in case” or rainy day fund can be the difference between panic and peace when the unexpected happens. You never know when a new opportunity will pop up! (10:56 – 11:52) Invest in Your Education: You don't have to do it all, but you do need to understand your business's financial health. (11:53 – 13:01) FOMO is a Distraction: This goes back to “money goes where focus flows”—stay grounded in your vision, not someone else's highlight reel. (13:01 – 14:10) Money is a Game—Play It Smart: Use your financial statements as tools to track your growth, not just your income. (14:12 – 14:50) ⭐Bonus Rule: When things get uncomfortable, lean in further. Successful CEOs step outside their comfort zones, because they know that's where the real growth happens. Resources: Kickstart Accounting's CFO Services | kickstartaccountinginc.com/cfo Kickstart Accounting's Tax Services | https://ksataxpartners.com/ Book a Call with Kickstart Accounting, Inc.: https://www.kickstartaccountinginc.com/book Connect with Kickstart Accounting, Inc.: Instagram | https://www.instagram.com/Kickstartaccounting YouTube | https://www.youtube.com/@businessbythebooks Facebook | https://www.facebook.com/kickstartaccountinginc
Let's set the record straight: Revenue is not the goal. Profit is. If you've ever felt like you're doing everything—chasing more sales, more clients, more offers—but still coming up short on cash and clarity, this episode is your permission slip to pause, stop worrying about sales numbers alone and start focusing on what generates profit. In today's episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., dives into the 12 money truths that successful CEOs live by to grow smarter, more sustainable businesses not just bigger ones. Key Takeaways: Revenue ≠ Success: Profit is the real goal, not revenue. Chasing sales without watching expenses can leave your business cash-strapped and stressed. Focus on the bottom line. (01:16 – 02:42) Align Your Personal & Business Finances: Your personal finances impact your business. Owner's draws and misaligned personal spending can drain your business's resources and future growth. (02:47 – 04:24) Money Goes Where Focus Flows: You don't need 3-4 revenue streams. The most successful CEOs stick to one core offering and master it before expanding. (04:24 – 05:51) Filter Your Advice Wisely: We love our friends and family, but unless someone has real experience running a business, their advice may do more harm than good. (05:51 – 06:47) Listen to Your Numbers: Your financials are trying to tell you something. Learn to read and review them regularly to help you avoid repeat mistakes and make smarter, future-focused decisions. (06:48 – 07:43) More Money Isn't Always the Fix: More capital won't fix a broken strategy. Think 2-3 times longer than you normally would before taking on debt or outside investors. (07:44 – 09:05) Spending is Investing: When aligned with your goals, every dollar spent should help your business grow or strengthen. (09:05 – 09:52) Permission to Say No: Saying yes to everything leads to burnout—successful CEOs protect their time and energy. (09:56 – 10:55) Emergency Funds are a Must: A “just in case” or rainy day fund can be the difference between panic and peace when the unexpected happens. You never know when a new opportunity will pop up! (10:56 – 11:52) Invest in Your Education: You don't have to do it all, but you do need to understand your business's financial health. (11:53 – 13:01) FOMO is a Distraction: This goes back to “money goes where focus flows”—stay grounded in your vision, not someone else's highlight reel. (13:01 – 14:10) Money is a Game—Play It Smart: Use your financial statements as tools to track your growth, not just your income. (14:12 – 14:50) ⭐Bonus Rule: When things get uncomfortable, lean in further. Successful CEOs step outside their comfort zones, because they know that's where the real growth happens. Resources: Kickstart Accounting's CFO Services | kickstartaccountinginc.com/cfo Kickstart Accounting's Tax Services | https://ksataxpartners.com/ Book a Call with Kickstart Accounting, Inc.: https://www.kickstartaccountinginc.com/book Connect with Kickstart Accounting, Inc.: Instagram | https://www.instagram.com/Kickstartaccounting YouTube | https://www.youtube.com/@businessbythebooks Facebook | https://www.facebook.com/kickstartaccountinginc
Some entrepreneurs feel cursed with no ideas… while others think they're cursed with too many business ideas. But that's just not true. In today's episode, I'm talking about a service I'm offering this week that helps entrepreneurs on both ends of the spectrum—whether you have zero ideas or a hundred. I'll break down the next steps you should take to start turning those ideas into real income. Important Links: Blueprint Bootcamp Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360 Video Version
Everyone's fighting over the same leads, the same job boards, and the same tired marketing tactics. But what if there was a smarter, cheaper, and way more effective way to stand out? In this episode, Chris and Kevin reveal the underrated strategy that's quietly driving top-tier hires, dream clients, and long-term partnerships: hosting your own high-value experiences. ✅ Learn how to: Build powerful business relationships without pitching. Create events that magnetize A-players and ideal clients. Elevate your brand in any industry without breaking the bank. Build trust and referrals through real connection. Need better hires? Bigger clients? More visibility? This episode gives you the strategy to make it happen. If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong. Get in the room now: BoardRoom Elite
Send us a textIn Part 1 of our special series on the SKIMMER 2025 Pool Owner Report, we take a deep dive into what truly matters to today's pool owners—value, price point, and cost expectations. We'll unpack the data on what people are really willing to pay for, how perceptions of “fair pricing” are shifting, and how service companies can leverage this to add real value to their business. If you're looking to sharpen your competitive edge and build trust through transparency, this episode is for you.Get the report here:https://bit.ly/Skimmer2025Support the Pool Guy Podcast Show Sponsors! HASA delivers clean, healthy water solutions. https://bit.ly/HASAhttps://www.orendatech.com/The Bottom Feeder Professional Battery Powered Vacuum System. Save $100 with discount Code: DVB100https://bit.ly/THEBOTTOMFEEDERAnd Skimmer, America's #1 pool service software! Try Skimmer FREE for 30 days at:https://getskimmer.com/poolguy Thanks for listening and I hope you find the Podcast helpful! For other free resources to further help you:Visit my Website: https://www.swimmingpoollearning.comWatch on YouTube: https://www.youtube.com/@SPLPodcast Site: https://the-pool-guy-podcast-show.onpodium.com/
Ever wonder why your business shows profits on paper but your bank account tells a different story? Rocky Lalvani, the Profit Answer Man, joins us to shatter conventional accounting wisdom with a simple yet revolutionary approach: take your profit first.Most entrepreneurs follow the traditional formula of sales minus expenses equals profit, making your financial reward an afterthought—whatever happens to be left over. Rocky flips this equation, teaching that successful businesses approach it as sales minus profit equals expenses. This fundamental shift ensures you get paid first, forcing your business to operate within its means.Through riveting breakdowns of real-world scenarios, Rocky illuminates why even businesses with strong sales often struggle financially. From e-commerce sellers battling slim margins after marketplace fees to service businesses failing to account for their own time, the root problem usually traces back to incomplete math from the beginning. "If you didn't do the math on your business when you started," Rocky explains, "how did you know it would be profitable?"The conversation takes a fascinating turn examining the cash conversion cycle—how long it takes for a dollar invested to return with profit. For many e-commerce businesses, this cycle stretches beyond 160 days as products move from manufacturing to customer delivery to payment processing. This extended timeline creates a dangerous trap where growth actually threatens survival, as each new sale demands more cash before previous investments return.Rocky's airplane analogy perfectly encapsulates the entrepreneur's journey: "Running a business is like flying an airplane—you need to know your destination, have enough fuel to get there, and constantly course-correct along the way." Many businesses crash because they build an aircraft designed to carry more than it can handle, without enough runway to take off or fuel to reach their destination.Whether you're just starting your entrepreneurial journey or working to scale an existing business, this episode provides the financial clarity needed to build a company that serves your life rather than consuming it. Visit ProfitComesFirst.com to access free resources that will help you implement these principles right away.How to connect with Rocky?Website: https://profitcomesfirst.com/Podcast: https://podcasts.apple.com/us/podcast/profit-answer-man-implementing-the-profit-first-system/id1508245322YouTube: https://www.youtube.com/@profitanswermanFacebook: https://www.facebook.com/ProfitComesFirstLinkedin: https://www.linkedin.com/in/rocky-lalvani/Instagram: https://www.instagram.com/profit_answer_man/ Support the show
Burnout is hitting business owners harder than ever. In this episode, we dive into the harsh realities behind the stats: why so many founders feel trapped in their own businesses, the difference between being a consultant and a business owner, and how to build a team without burning cash or yourself. If you're wearing five hats and going nowhere fast, this one's for you!On this episode, we discuss:(00:00) Intro(00:11) Why Business Owners Are Trapped Doing Everything(04:21) Is Burnout A Badge Of Honour?(05:22) Consultant Vs Business Owner – Which One Are You Really Built To Be?(08:40) Scaling Without The Chaos(09:29) Finding Your Zone Of Highest Impact(11:23) Why Most Small Teams Underperform(13:32) Sales Hires Can Be Risky(14:05) Baby Steps To Growth(17:20) Is Blitzscaling right for you?(17:41) Build A Team Of A-Players Starting With Hire #1(20:12) Jason's Lessons From Rapid Growth(22:24) Plan Or Panic - The Trap Of Short-Term Thinking In Business(23:24) Do You Actually Want To Grow? The Case For Staying Small And Profitable(24:54) Fire Your Worst Clients And Earn More Doing LessCheck out the free resources from Inovayt here.Send us an email: hello@thenumbersgamepodcast.com.auThe Numbers Game is brought to you by Future Advisory & Inovayt.Hosts:Nick ReillyJason RobinsonMartin VidakovicThis podcast is produced by VIDPOD.
In this short but powerful episode, I'm diving into the two key traits I see in every fast-growing client I work with: commitment and leadership. These aren't secret strategies or shiny tactics — they're simple but powerful mindset shifts that can unlock massive growth in your business. I talk about: What commitment actually looks like when motivation disappears How leadership plays out when things don't go to plan Why waiting for clarity is keeping you stuck A real client success story that shows what's possible when you back yourself fully If you've been feeling stuck, plateauing, or just unsure of what's next — this is for you. I'll also share how you can work with me inside The Power Project, and how to access a $500 discount if you book a call by May 22nd.
In a recent episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche explore the value of a business tune-up—a mid-year check-in designed to help business owners realign with their goals, improve operations, and reduce waste. Whether your business is thriving or simply coasting, regular evaluations can uncover blind spots, highlight new opportunities, and help you operate more effectively. What Is a Business Tune-Up? Rob Broadhead describes a business tune-up as a strategic assessment of your company's core elements—from technology and marketing to compliance and overall alignment with your mission. It's not just about checking sales metrics. It's about asking: Are we still aligned with our mission? Is our customer experience consistent and strong? Are we positioned for sustainable growth? This type of review should happen at least once or twice a year and can often be completed in 30 minutes or less. Business Tune-Up Step 1: Review Your Website and Messaging Your website is often a potential customer's first interaction with your business. Rob recommends reviewing: Site functionality and uptime Messaging and value proposition Blog content freshness Design consistency and branding Walk through your website as if you were a first-time visitor. Does it clearly explain what you do? Are there outdated blog posts or confusing navigation paths? Business Tune-Up Step 2: Audit Subscriptions and Expenses Michael Meloche shares how he routinely reviews business expenses to identify unnecessary costs and expired tools. He recommends: Reviewing all active services and tools Identifying subscriptions no longer in use Evaluating recurring expenses for ROI Many businesses waste hundreds or even thousands per year on forgotten tools. This step alone can have an immediate financial impact. Business Tune-Up Step 3: Adjust for Growth and Scale If your business is growing, your infrastructure should grow with it. Michael emphasizes reviewing internal workflows and team bandwidth to determine if: It's time to hire additional help or virtual assistants Agile practices and documentation need improvement Your current tools can be consolidated or upgraded Rob notes that as businesses grow, systems that worked early on can quickly become limiting. Simplifying and integrating tools may offer greater efficiency and ROI. Business Tune-Up Step 4: Check for Compliance and Security Staying compliant is essential, especially in regulated industries like healthcare, finance, and technology. Your compliance check should include: Reviewing certifications and licenses Verifying software updates and security patches Staying informed on new industry regulations Neglecting updates or certifications can lead to legal issues or vulnerabilities. Keeping up with best practices ensures stability and avoids disruptions. Business Tune-Up Step 5: Refresh Marketing and Outreach Marketing is often neglected during busy periods, but it shouldn't be. Key areas to review: Campaign performance (email, PPC, content) Social media presence and engagement Follow-up processes for leads Marketing funnels and conversion paths Michael reminds listeners that maintaining an active presence—even in slower seasons—can generate new leads and keep your brand top of mind. Episode Challenge: Complete a 30-Minute Business Tune-Up Rob concludes the episode with a simple but impactful challenge: Take 15 to 30 minutes this week to perform a business tune-up. Review your website, marketing, expenses, workflows, and compliance. Even small improvements can generate new opportunities, cut costs, or increase performance. Stay Connected We want to hear from you. Whether you've completed a business tune-up or have questions about how to start, reach out: Email: info@develpreneur.com X (formerly Twitter): @develpreneur YouTube: Developer Podcast Channel LinkedIn: https://www.linkedin.com/company/develpreneur/ Final Thoughts A business tune-up doesn't require massive changes, but it can drive significant results. Taking a step back helps ensure that your tools, team, and tactics support your long-term vision. Use this moment to clean up, recalibrate, and prepare for the next growth phase. Additional Resources Reflect on How To Become More Effective, Then Tune And Adjust A Solid Restart – Stop, Plan, Reset, Go Habit Review for Developers: Boost Productivity and Build Better Workflows Building Better Businesses – With Bonus Content
Send us a textIn this episode, we're talking about something that doesn't get nearly enough credit: REST. Real rest. The kind that refills your cup and actually makes space for better ideas, smoother projects, and more aligned work.Rest as a business strategy...
Entrepreneurship Isn't for Everyone—But It Was Always for Jerry FreshitatAt just 23 years old, Jerry Freshitat started his first business selling window treatments out of the trunk of his car. With nothing but hustle, weekend installs, and Yellow Pages ads, he turned a side hustle into a thriving business—and learned early what it means to be all in.In this episode, Jerry breaks down:How to know if you're truly built for entrepreneurshipThe grind it takes to grow something from the ground upLessons from launching a business in the ‘80s—and how they still apply todayThat first feeling of financial freedom and what it taught himIf you've ever wondered whether you've got what it takes to build something of your own, this one's a must-listen.
Are you pouring time, money, and energy into something that just isn't working? Today we talk about the “dead horse” strategy and why people cling to bad ideas, failing partnerships, underperforming staff, or side hustles that should've ended long ago. We share real stories, hard-earned lessons, and practical tools to help you spot the signs early and move on before it costs you big.On this episode, we discuss:(00:00) Intro(00:18) What Is the “Dead Horse” Strategy?(01:29) Marty's Real Estate Side Hustle That Distracted the Business(03:12) Jase's Gin Business Detour and the Emotional Cost of Persistence(04:33) The Sunk Cost Trap: When You've Invested Too Much to Quit(06:01) Buying More on the Dip: The Investor's Version of a Dead Horse(06:43) Relationships with Referrers: When the Leads Just Don't Come(08:10) Setting Expectations and Knowing When to Walk Away(10:25) Letting Go of Team Members Sooner: Why It's Crucial for Growth(13:14) How Business Maturity Forces Harder, Faster Decisions(14:51) Case Study: The Fall of Godfreys and Failure to Pivot(17:34) How to Spot a Dead Horse in Business Before It's Too Late(20:23) Don't Go It Alone: Accountability Buddies and Advisory Boards(21:15) Have a Crack—But Know When to Cut Your LossesCheck out the free resources from Inovayt here.Send us an email: hello@thenumbersgamepodcast.com.auThe Numbers Game is brought to you by Future Advisory & Inovayt.Hosts:Nick ReillyJason RobinsonMartin VidakovicThis podcast is produced by VIDPOD.
In this episode, Tyler talks about the misconceptions around scaling a small construction business and why chasing bigger projects isn't always the right move. He shares how owner-operators can achieve better margins, flexibility, and true growth by optimizing smaller projects and building efficient systems. Show Notes: Capturing and Accounting for Time in Small Construction Businesses (0:00) The Importance of Tracking Back-End Time (4:08) Strategies for Setting and Managing Rates (16:17) The Role of Consulting and Coaching (23:10) Video Version: https://www.youtube.com/watch?v=SYPQqc7z1ig The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts: Tyler Grace Podcast Produced By: Motif Media
Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who's cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you've got. You'll learn why old-school Facebook and Google Ads just aren't cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one's practical, insightful, and peppered with Michael's signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform.
Psst…Your numbers are talking to you—are you listening? Here's a reminder that business is emotional, and it's easy to fall into decision-making based on gut feelings. But when you know your numbers, you take back control. In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., dives into the 5 essential financial numbers every business owner needs to know. This isn't just about spreadsheets; it's about stepping into your power as a CEO, removing emotional guesswork, and building a healthy, sustainable business. 5 Key Metrics for Your Business: Know Your Rolling 12-Month Revenue: One month of income doesn't tell the full story, instead look at the full year to see growth trends and forecast with confidence. Track Rolling 12-Month Profit: Revenue may be impressive, but it's your profit that reveals if you're actually building a healthy business. Calculate Average Monthly Expenses: Knowing your baseline costs prepares you for the unexpected and helps you build a proper emergency fund. Monitor Average Monthly Profit: This is your opportunity fund—it's what you use to pay yourself, invest back into your business, and plan for growth. Review Year-to-Date Owner's Draws & Debt Payments: These aren't reflected in profit but have a huge impact on your cash. Track them to know where your money really goes. ⭐ Pro Tip for Kickstart Clients: If you're already a Kickstart Accounting, Inc. client, your monthly KSA financial Snapshot includes all 5 of these key metrics—no digging required! Pull up your Snapshot and follow along with this episode! Topics Discussed: Why These 5 Essential Business Numbers Matter (00:28 – 03:32) The Power of a Rolling 12-Month View (01:49 - 05:13) The Truth About Profitability & Building a Financial Safety Net (05:13 – 06:26) Finding Out Where Your Cash Is Going (06:49 – 08:11) Book a Call with Kickstart Accounting, Inc.: https://www.kickstartaccountinginc.com/book Connect with Kickstart Accounting, Inc.: Instagram | https://www.instagram.com/Kickstartaccounting YouTube | https://www.youtube.com/@businessbythebooks Facebook | https://www.facebook.com/kickstartaccountinginc
Psst…Your numbers are talking to you—are you listening? Here's a reminder that business is emotional, and it's easy to fall into decision-making based on gut feelings. But when you know your numbers, you take back control. In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., dives into the 5 essential financial numbers every business owner needs to know. This isn't just about spreadsheets; it's about stepping into your power as a CEO, removing emotional guesswork, and building a healthy, sustainable business. 5 Key Metrics for Your Business: Know Your Rolling 12-Month Revenue: One month of income doesn't tell the full story, instead look at the full year to see growth trends and forecast with confidence. Track Rolling 12-Month Profit: Revenue may be impressive, but it's your profit that reveals if you're actually building a healthy business. Calculate Average Monthly Expenses: Knowing your baseline costs prepares you for the unexpected and helps you build a proper emergency fund. Monitor Average Monthly Profit: This is your opportunity fund—it's what you use to pay yourself, invest back into your business, and plan for growth. Review Year-to-Date Owner's Draws & Debt Payments: These aren't reflected in profit but have a huge impact on your cash. Track them to know where your money really goes. ⭐ Pro Tip for Kickstart Clients: If you're already a Kickstart Accounting, Inc. client, your monthly KSA financial Snapshot includes all 5 of these key metrics—no digging required! Pull up your Snapshot and follow along with this episode! Topics Discussed: Why These 5 Essential Business Numbers Matter (00:28 – 03:32) The Power of a Rolling 12-Month View (01:49 - 05:13) The Truth About Profitability & Building a Financial Safety Net (05:13 – 06:26) Finding Out Where Your Cash Is Going (06:49 – 08:11) Book a Call with Kickstart Accounting, Inc.: https://www.kickstartaccountinginc.com/book Connect with Kickstart Accounting, Inc.: Instagram | https://www.instagram.com/Kickstartaccounting YouTube | https://www.youtube.com/@businessbythebooks Facebook | https://www.facebook.com/kickstartaccountinginc
Episode 341 – Are You Ready for Zero-Click Content? Let's Talk Algorithms Still obsessing over click-throughs and link clicks? You're not alone—but in 2025, it might be time to shift your strategy. In this episode of the Small Business Made Simple Podcast, we're diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one's clicking your links. If you're pouring time into content and wondering why people aren't “taking action,” it might be because they already got what they needed… right there in the scroll. ✨ The scroll economy is here, and it's changing the way we create, connect, and convert. In this value-packed chat, you'll learn: ✅ What zero-click content is (and why it's not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping Spoiler alert: just because they're not clicking doesn't mean they're not converting.
Are you exhausted from constantly wearing too many hats in your business? Tired of burnout and bottlenecks holding you back? It's time to STOP doing it all and START defining your role clearly as the owner and CEO!
Dive into the world of user experience with John Chan, an entrepreneur passionate about user experience research and design thinking. Through human centered design principles and a focus on usability, John demonstrates how to create impactful digital experiences that truly resonate with users. His innovative approach to user interaction showcases why he's considered a pioneer in the field.
Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled What if your next customer never Googles you? Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords. In this episode of the Small Business Made Simple Podcast, I'm diving into the 2025 trend that's turning traditional search strategies on their head—being discovered without being looked for. If you've been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there). We'll unpack: ✅ What “searchless marketing” means and why it's growing fast ✅ The scroll economy vs. the search economy (and how to win in both) ✅ 6 ways to boost visibility without relying on Google ✅ Why shareability, memorability and collaboration are your new best friends ✅ Tools to help you show up in feed, in inboxes and in conversations ✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one's for you.
Hey, we say all the time that for contractors, the tools of your trade are not hammers, nails, levels, all of that. The tools of your trade—especially in project management—are calculators, calendars, subdivided bank accounts, and spreadsheets. And so I wanted to dive into that today. There are a lot of contractors trying to figure out job to job. They can look at the end of the year at their P&L, and as long as they see a number on the bottom line, they go, "Well, I must be making money." Then they look at their bank account and say, "Well, there's money in there, so I must be making money." But the reality is, money's always in motion, right? So we don't really know if we're making money unless we do something in the contractor space called job costing. And you can do this fundamentally anywhere. If you're a retail outlet, you can do inventory costs and actually look at the margins made on products. Because what you don't want to do in business—you're going to have cash flow. There's going to be either a trickle or a landslide. Cash flow comes in, goes out, it's in multiple places, and it comes in different cycles or wavelengths. Some businesses, like ours, are a little more steady because we use a recurring model to engage with customers. But for others, it could be very seasonal, with huge spikes. I used to work at the Charlotte Motor Speedway, where 80 to 90% of their money was made fundamentally over two weekends. Yeah, they had some trickling money in and out, but they had to fulfill that on just two weekends. So the question becomes: Are we making money? I know we're getting money, but are we actually getting margin for that money? Starting projects on the right foot is essential for success in business. When you work with clients, there are several layers between the dashboard and the project start sheet that require attention. The project start sheet? Just imagine a spreadsheet. That's it. It's gauging labor and material—two fundamental aspects that determine whether you're making money: job cost and schedule management. If you're delayed on the schedule, every day of delay is a day that costs you instead of earning you income. So we tell contractors that your tools are not hammers and ladders—they're calculators, spreadsheets, and calendars. Job costing, which involves tracking materials, labor, and overhead for each job, is incredibly important. It may not be difficult, but it is very tedious. The good news is, the significance of job costing cannot be overstated. By meticulously tracking your expenses, you gain a clear picture of a project's financial health and can make informed decisions throughout its life cycle. You know when to bill, when not to bill. And the project schedule is another crucial element that many contractors underestimate. So you've got job costing on one side and that simple little spreadsheet, and also that simple calendar. Some might think delays don't affect the bottom line because “we'll eventually get paid,” right? But that perspective overlooks a significant factor: your overhead costs do not take a break. You've got payroll every month. Rent. Fuel. These expenses keep coming, regardless of your project progress. So even if you're getting paid later, your overhead costs remain the same. If you don't complete a project within the budgeted timeframe, you risk eroding your profit margin. In fact, delays of just a few weeks or months can wipe out all your projected profits, essentially leaving you working for free. This is why it's vital to pay close attention to your schedule and manage it effectively. One way to stay laser-focused is by starting the project correctly. A simple yet powerful tool is what we call the project start sheet. Name it whatever you want, but the concept is the same. It helps you organize and plan your project from the beginning, setting you up for long-term success. Most of the tools we build—including the project start sheet—are spreadsheet-based. We've found these straightforward tools work well without needing sophisticated software. Simple, effective tools can help you stay on top of your project timeline and expenses, ensuring you complete jobs on schedule and maintain profitability. We always say: before you go buy the expensive software—which is usually really good—prove to yourself (and to us as coaches) that you can work a spreadsheet. By implementing basic practices like diligent job costing and managing your schedule, you can significantly improve your project outcomes. The key is to start right and stay vigilant throughout the project's duration. Have that job start sheet. Look at your calendar. Make sure your schedule values are laid out. All of this helps avoid costly delays and keeps your business thriving in a competitive landscape. So remember: job costing is a super easy spreadsheet. Track materials, labor, and the overhead you apply to each job. How much of your rent is applied to that job? X percent, for example. Do that, and you'll gain clarity. Again, it's tedious—but it's not hard. And I want to encourage you to do it. You'll find the layout of the job costing project start sheet in my brand new book, The Chaos Free Contractor. I wrote it specifically under 120 pages so you can get through it quickly and include your team. You can even get a copy for each team member so you can read it together and start discussing job costing, subdividing bank accounts, scheduling, and more—all in a safe space. Go to Amazon and pick up a copy of The Chaos Free Contractor. While you're at it, head to mybusinessonpurpose.com/healthy. Take the five-minute assessment. Your team can take it too, and you'll get a numerical understanding of the health of the back end of your business. Take our Healthy Owner Business Assessment HERE ➡️ https://www.boproadmap.com/healthy SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1
Feeling overwhelmed in your business? It might be time to let go of what's not working and finally create space for an aligned, optimized business that supports your life—not runs it.In this episode, I'm walking you through what I like to call a good old-fashioned spring cleaning for your business. I'm sharing how to figure out my favorite approach to organizing a small business and optimizing business operations: what to keep, what to tweak, and what to finally let go of so your business can have an optimized business that doesn't burn you out.Here's what you'll learn in this episode:How a simple mindset shift helped me stop spinning my wheels and start building a more optimized businessThe exact process I use to evaluate what's working and what needs to go—plus how this helps with organizing a small businessWhy more isn't always better—and how to use one of my favorite small business tips to simplify your offers and operationsWhat finally convinced me to start outsourcing in business (and how it completely changed the game)The small-but-mighty tweaks I've made for optimizing business operations—and how you can, tooWhat's one thing you know you need to let go of in your business—but you're still holding on to it?DM me your answer on Instagram @katyripp—I'd love to hear what you're processing, pruning, and making space for this season. And if this episode resonated with you, come join us inside the Actually, We Can Collective—my private community for midlife women entrepreneurs who are done with hustle and ready to build a purpose-driven, optimized business with clarity and confidence.RESOURCES MENTIONED IN THIS EPISODE:Actually, We Can CollectiveFemale Founders CollectiveThe Art of HelloCONNECT WITH KATY RIPP: Website: www.katyripp.comInstagram: @katyrippPinterest: @katyrippFacebook: @katy.ripp
Episode 338 – Is Your Expertise Your Marketing Problem? Are you accidentally getting in your own way when it comes to your marketing? In this episode of the Small Business Made Simple Podcast, I'm asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging? If your marketing looks good on paper — you know your audience, your platforms, your niche — but it's still not converting into leads or sales, this episode is for you. Together, we'll unpack: ✅ Why “expert language” can disconnect you from your ideal customer ✅ What's keeping your customer up at 3 a.m. (hint: it's not “clinically proven formulas”) ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value.
Have you ever wondered if there's a better way to run your creative business - one that feels less exhausting and more aligned with who you truly are? After speaking with hundreds of you creative entrepreneurs out there, in many different fields, I've noticed a very common thread: the most successful creative businesses aren't built on following industry rules or pushing through limitations. They're built around the owner's natural strengths. In this episode, I'm very excitingly unveiling a new comprehensive support system I've been developing behind the scenes to help creative business owners uncover their unique strengths and turn them into a profitable business that's authentically yours. Key Moments: [00:00] Introduction to finding out what I have been pouring my heart into for the last 12 months [01:58] Reflection on last week's concept of building a business around your exceptional strengths [04:36] The common challenges faced by creative entrepreneurs who aren't aligned with their strengths [06:29] My personal journey from kitchen table to seven-figure creative business [10:38] Introduction to the three-tier support system launching in 2025 [11:02] 1. The Value Pop: Day-to-Day Handbook for Today's Creative Entrepreneur [13:13] 2. The Bright Line: A program focusing on value-based pricing [14:57] 3. The Colour Lab: A fully comprehensive program with community support [18:43] Why this approach differs from other business programs [19:52] Real transformation stories from creative entrepreneurs [26:31] My personal mission and work with my own mentor [28:28] Plans for a potential YouTube channel [29:22] Closing thoughts and invitation to join the waitlist Notable Quotes: "When your business isn't aligned with what you do best, it feels like an uphill battle —long hours, pricing struggles, constantly looking at others for answers." "Most business advice starts with strategies, tactics, or one-size-fits-all blueprints. But I've seen time and again that these approaches often fail creative entrepreneurs." Resources Mentioned: Read: This Week's Journal Post Last week's Episode: Finding Your Exceptional Strength: The Key To An Unstoppable Creative Business Handbook: The Value Pop Handbook Program: The Bright Line Program Program: The Colour Lab Program Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I would genuinely love to hear your thoughts on this episode and the upcoming programes. What you have to say really matters as many of our conversations go on to shape future content, so please do pop over to Instagram and send me a DM. Never Miss an Episode: Subscribe to the weekly newsletter to be the first to hear what is coming next!
Send us a textMaster business finance for free with 100+ video lessons—no gimmicks, no hooks, just valuable knowledge: https://www.byfiq.com/Steve answers a listener's heartfelt question: should you work for a wage or build your own business? Through a raw and personal backstory from blizzards at Dairy Queen to building a multimillion-dollar company Steve shares the pivotal moments that shaped his journey. Disclaimer:BYFIQ, LLC is a wholly owned entity of Coltivar Group, LLC. The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.byfiq.com/terms-and-privacy-policy for additional important information.Register for our April 8th financial workshop here: https://www.coltivar.com/register-for-byfiq-workshop-apr-8 Support the show
Why is saying no the secret to thriving in business and life? Discover the power of saying no in this quick-hit episode of the Overlap Podcast. Hosts Sid Sexton and Keith Glines dive into how mastering this simple word can transform your focus, protect your time, and align your priorities—whether you're a small business owner, a leader, or just trying to balance it all. Drawing from personal stories and actionable insights, they explore the shift from saying yes early in your career to embracing no as a tool for growth and fulfillment later on. Tune in to learn how to make intentional choices that fuel success across work, family, and personal goals. What You Will Learn How saying no can sharpen your business focus and profitability. Why saying yes early in your career builds a foundation for later success. Practical ways to identify what deserves a no in your life right now. The hidden cost of overcommitting and how to avoid it. Key Topics Discussed The Early Career Yes Trap: Why stretching yourself thin can pay off—until it doesn't. The Turning Point: When does saying no become more valuable than saying yes? Core Competencies vs. Shiny Objects: How to stay laser-focused on what drives profit. Time as a Zero-Sum Game: What are you accidentally saying no to when you say yes? Delegation and Leadership: Could letting go of control unlock your next level? Show Resources and Links Overlap Podcast Website: Visit overlaplife.com for more episodes and resources. Roadmap for Growth Course: Learn to scale your business with Chris Francis and Rick Miller at treebusiness.com. C2 Wealth Strategies: Plan your financial future with Wes Cody at c2wealth.com. Barranco and Associates: Connect with Johnny Barranco for financial consulting at barrancoandassociates.com. Content Fresh: Boost your social media presence at contentfresh.com. Quotes "When you say yes to something, you're inadvertently saying no to something else. 'Cause it is a zero-sum game with your time." – Sid Sexton "A ball game's not worth missing for a board meeting." – Keith Glines "If your head's always down, it's tough to lead and look out in front." – Sid Sexton Conclusion Saying no isn't just about declining requests—it's about reclaiming control over your time and energy. In this episode, Sid and Keith unpack how this small shift can lead to big wins, from stronger businesses to richer personal lives. Reflect on what you might need to say no to today, because the things you're missing could be the ones you'll never get back. Sponsor Spotlight Barranco and Associates: Johnny Barranco offers holistic financial strategies to align your money with your goals—visit barrancoandassociates.com. Content Fresh: Transform your social media growth with Content Fresh's proven strategies at contentfresh.com. Roadmap for Growth: Chris Francis and Rick Miller's course helps small businesses scale smart—check it out at treebusiness.com. C2 Wealth Strategies: Wes Cody and his team provide personalized financial planning for your future at c2wealth.com.
In this eye-opening episode of Small Biz Buffet, we sit down with Eric Vincent, the "Excuse Killer," who just makes sh*t happen! He is the visionary founder of ProcurementCon and Black Ink Creative Partners. Eric shares his journey from the school of hard knocks to becoming a beacon of hope for small business owners everywhere. Discover how Eric's "The Deets" program is revolutionizing small business support, offering so much more than just a newsletter. Learn about the invaluable insights he's gleaned from his own experiences and how he's made them freely available to help others grow their businesses. Eric's infectious enthusiasm and knowledge (yup - he is constantly researching & learning) and no-nonsense approach to business have not only captivated Dr. LL as our host but also led to an exciting new collaboration. This could be THE podcast that "started it all!" Tune in to hear about the birth of "How, Why, What?" - the new podcast where Eric and Loralyn join forces to dive deep into the world of small business success. And we strip out all the nonsense that gets in the way of all that. This episode is a must-listen for any entrepreneur looking to navigate the choppy waters of small business ownership. Get ready for practical advice, inspiring stories, and a healthy dose of real-world wisdom that you won't find in any textbook.
In this eye-opening episode of Small Biz Buffet, we sit down with Eric Vincent, the "Excuse Killer," who just makes sh*t happen! He is the visionary founder of ProcurementCon and Black Ink Creative Partners. Eric shares his journey from the school of hard knocks to becoming a beacon of hope for small business owners everywhere. Discover how Eric's "The Deets" program is revolutionizing small business support, offering so much more than just a newsletter. Learn about the invaluable insights he's gleaned from his own experiences and how he's made them freely available to help others grow their businesses. Eric's infectious enthusiasm and knowledge (yup - he is constantly researching & learning) and no-nonsense approach to business have not only captivated Dr. LL as our host but also led to an exciting new collaboration. This could be THE podcast that "started it all!" Tune in to hear about the birth of "How, Why, What?" - the new podcast where Eric and Loralyn join forces to dive deep into the world of small business success. And we strip out all the nonsense that gets in the way of all that. This episode is a must-listen for any entrepreneur looking to navigate the choppy waters of small business ownership. Get ready for practical advice, inspiring stories, and a healthy dose of real-world wisdom that you won't find in any textbook.
The Make It Happen Collective is officially OPEN! If you feel like your business is running you instead of the other way around, this episode is for you. I'm breaking down: The biggest shift that changed how I run my business forever. Why so many service providers + coaches stay stuck at a certain level (and how to break past it). How The Make It Happen Collective will help you reclaim your time, step into CEO leadership, and finally build a business that works FOR you. If you're constantly busy but never actually moving forward… if you wake up and jump straight into client work instead of your own growth… if you know something needs to change - this is your moment.
Your business can't grow if you're stuck in the day-to-day. It's time to shift from overwhelmed service provider to empowered CEO. And I'm hosting a free masterclass this Thursday to show you exactly how to do it. Inside, I'll walk you through 3 CEO shifts that will help you free up 5-10 hours a week, so you can focus on growth instead of just keeping up. Doors are closing soon! Save your spot here: https://abranchofholly.com/focus Join the masterclass and start running your business like a CEO. Free Masterclass for Entrepreneurs → Learn the 3 CEO shifts that will help you free up 5-10 hours per week and step into your next level of growth. If you're a service provider, online business owner, coach, or freelancer, this is for you! We're diving into scalable systems, productivity hacks, time management, CEO mindset, and automation strategies so you can build a business that runs without you. Join me live this Thursday, click this link to register: https://abranchofholly.com/focus
In this episode, we sit down with Trey Bohannan (@treybodirt) to talk about his journey from lawn care to leading one of the largest trucking and construction companies in his area. Trey shares insights on how small businesses can leverage social media for growth, how he scaled Design One from a local mowing company to a major player in commercial construction, and his strategies for leadership and employee investment. We also discuss his recent five-part series on bidding commercial jobs, his partnership with BusyBusy, and his time at the World of Concrete show in Las Vegas. Plus, we get into his passion for giving back, including his work with Make-A-Wish Foundation, and, of course, his famous catchphrase—“Alright guys”! Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don't forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitConnect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/
What if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creative businesses in 2025 - and it's not what most experts have been advising. This shift will come as a welcome relief to many creative entrepreneurs who've been struggling with constant video creation despite it not feeling natural to their business. If you've been feeling overwhelmed by making video content to feed the instgram algorithm, these evidence-based findings will help you develop a far more natural, sustainable and ultimately more enjoyable approach. I also share how niche focus, valuable content, and strategic calls to action can save you hours while improving your results... Key Moments: [04:16] The truth about Instagram's latest algorithm shift: Why everything you thought you knew about content performance is changing dramatically in 2025. [07:11] The secret to captivating your audience: How a recently expanded Instagram feature can transform your storytelling and boost engagement naturally. [13:38] Finding your niche focus: Discover how narrowing your target audience can speed up your account growth, regardless of your current follower numbers. [17:17] Cracking the content code: The "formula approach" used by top-performing accounts to create consistent engagement without constant reinvention. [21:37] How to conduct a quick content audit: Uncover what's truly working for your Instagram account and what may need a refresh. [23:15] Hook your audience from the start: Crafting compelling content that captures attention immediately and encourages meaningful interaction. [26:03] The power of small changes: How making subtle, sustainable adjustments to your Instagram strategy can lead to transformative results over time. Notable Quotes: "The platform seems to be rewarding different types of content again, which excitingly for us creatives, means we can focus more on the formats that align with our natural strengths and creative processes." "Narrowing your focus always expands your impact. It's about finding a good balance between where you can provide exceptional value to a specific audience rather than general content." Resources: Read: This Week's Journal Post Read: Metricool's 2024 Social Media Report Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I'd love to hear what's currently working for you on instagram. Has your experience matched what the data is showing? Please do send me a DM on Instagram - however old this episode is, I genuinely read every message and am curious about your experiences. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, early access to new episodes, and exclusive resources to help you grow your creative business with less effort and more joy!
Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That's imposter syndrome, my friend. And here's the wildest part: you probably think career milestones will cure it-- they won't.In this episode, I'm walking you through:✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) aka: an unexpected moment that made me realize we're all on the same playing field ✔️ How imposter syndrome actually shows up (before you even realize that's what it is) ✔️ The truth about how the experts, business owners, and creators you admire also doubt themselves—and why that should be the proof you need to just keep going
Send me a text!So many people come up with offerings or ideas in their business and then struggle to find the right people to buy them.That's why in this episode of Community Kristina and Maria are pouring out their years of experience crafting valuable (and some less valuable) offerings. They cover the highs, lows, and lessons they've learned from beta testing new offers in business. Some things we'll cover are common mistakes in offer creation, how to engage your ideal client, evolving an offering, and staying inspired. Whether you're brainstorming your next big idea or tweaking an existing one, we know Maria and Kristina's experiences going from idea to impact will be an encouragement to your journey!For Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 50% off your first year!Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin
Struggling to show up online because you don't feel “qualified” enough? You're not alone. It's tough to sell skincare when you have breakouts, offer business services with no clients, or promote wellness when your own health isn't perfect. But here's the truth—your audience doesn't need perfection. They need YOU.In this episode, I'm breaking down exactly how to create content and sell confidently, even when you feel like a work in progress. We'll cover:✅ Why transparency builds trust and connection✅ How to educate your audience instead of just selling✅ The power of positioning yourself as a guide, not a guru✅ How documenting small wins builds credibility and momentumIf self-doubt has been keeping you stuck, this episode will shift your mindset and give you the tools to show up authentically—starting NOW.Hit play and let's get into it!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe
Ever wondered what it takes to excel in sales? Join us as Wes Schaefer, the renowned Sales Whisperer, shares his insightful journey from the Air Force to becoming a leading sales strategist. In this episode, we explore the pivotal moments in Wes's life that transformed him from a novice salesperson to an industry expert, including the invaluable role mentorship played in shaping his career.Wes emphasizes the vital distinction between common misconceptions about sales and the underlying science that drives successful interactions. He explains that effective selling hinges on empathy, asking the right questions, and genuinely listening to clients' needs. By redefining the approach to sales, he inspires those who may feel intimidated by the prospect of selling.We also delve into the evolving nature of sales amid the pandemic, discussing how personal interaction and human connection remain paramount in a world increasingly reliant on digital communication. Wes champions the idea of tailoring outreach efforts to be more personal and engaging, reinforcing the need for trust and relationship-building in modern business environments.This captivating conversation doesn't just provide strategies; it also challenges listeners to reflect on their career paths and consider whether they are ready to embrace their inner entrepreneur. Wes advocates for always blooming where you are planted, and he provides compelling arguments for why stepping into the entrepreneurial world may be a fulfilling and rewarding avenue to explore.Don't miss this chance to learn life-altering insights about sales and entrepreneurship that can inspire you to reach your goals! Subscribe, share, and leave a review to support the show! Support the show
Send us a textAre taxes and money management overwhelming you? In this episode, Dr. Sherry Peel Jackson shares expert insights on tax reduction, financial security, and wealth-building for female entrepreneurs. Learn how to avoid tax pitfalls, grow your income, and build lasting financial freedom.
In this episode of the Business Builders series, we're diving into the comparison trap, that sneaky mindset challenge that can slow you down while scaling your business. If you've ever found yourself looking at others and wondering why they seem to be growing faster, you're not alone. Today, we're tackling how to stay focused on your own scaling journey without getting too distracted by what others are doing.Key topics covered:The dangers of comparing your backstage to someone else's highlight reel, especially on social media.How reactive decisions based on comparison can drain your energy, creativity, and strategic focus.Practical strategies to set your own success metrics and audit your information inputs.Key questions to help snap back to your path, like “Is that business even on the same path as me?” and “Am I making decisions based on fear or strategy?”Scaling your business is challenging enough without the added weight of comparison. Stop comparing your backstage to someone else's highlight reel and remember, everyone moves at their own pace. You're on your own journey, and that's exactly where you're meant to be!Challenge: Identify an area in your business where you are comparing yourself and where that comparison is distracting you, and ask yourself these 3 questions:Is that business even on the same path as me? What's actually working for right now? and am I making decisions based on fear or strategy?Then write down 1 metric that actually contributes to your growth and commit to watching that instead of watching others. Mentioned In Episode:This Mother Means BusinessThe Gap and The Gain:Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
Are you prioritizing skills over attitude in your hiring process? Discover why focusing on a candidate's mindset can transform your workplace culture and drive long-term success. What You'll Learn: The impact of hiring for attitude versus skills on employee retention and performance. Strategies to identify candidates with the right mindset during the interview process. Real-world examples of companies thriving by prioritizing attitude in their recruitment. Key Topics Discussed: The pitfalls of emphasizing technical skills over cultural fit. Techniques for assessing a candidate's adaptability and growth potential. The role of personality assessments and their effectiveness in modern hiring practices. Show Resources and Links: Hiring for Attitude Over Experience: What the Numbers Show Why Hiring for Attitude is More Important Than Skills Hire for Attitude, Train for Skill: Recruitment Strategies Quotes: "Skills can be taught, but attitude is innate. Prioritizing the right mindset leads to long-term success." "A candidate's adaptability and willingness to learn often outweigh their technical prowess." Conclusion: Shifting your hiring focus to prioritize attitude over skills can lead to a more cohesive, adaptable, and resilient team. By valuing mindset and cultural fit, you not only enhance workplace harmony but also set the stage for sustained organizational success. Sponsor Spotlight: C2 Wealth Strategies: Partner with C2 Wealth for personalized financial solutions tailored to your unique goals. Visit c2wealth.com Tree Business: Your comprehensive resource for success in the tree care industry. Visit treebusiness.com Barranco & Associates: Expert financial planning and accounting services to secure your personal and business future. Visit barrancocpas.com Content Fresh: Streamline your marketing with automated CRM and social media solutions. Visit contentfresh.com For more insights and resources, visit our sponsors page.
Makers Gonna Sell: A Podcast for Creative Entrepreneurs with Cheryl Ham and Nicky Avery
Selling can feel awkward—especially for creatives who'd rather be making than marketing. If you've ever hesitated to promote your products because you don't want to sound pushy or salesy, this episode is for you! I'm joined by my friend Kari Capone, founder of The Spinning Hand, to talk about the mindset shifts and strategies that make selling feel natural (and even fun!). We get real about the fears that hold people back, why "confidence" is overrated, and how to actually ask for the sale in a way that feels good. Plus, Kari shares how she went from struggling to ask for the sale in her first business to running a thriving handmade business today. If you've ever thought, I don't want to bother people or they'll buy if they want it—I don't need to ask, grab a coffee and join us for this conversation. It might just change how you think about selling. Timestamps & Key Takeaways [00:00] – Why Selling Feels Hard (and Why You're Not Alone) Most creatives love making but hate selling. We break down why selling feels so uncomfortable—and why that doesn't mean you're doing it wrong. [06:30] – The Money Stories Holding You Back The way you grew up thinking about money is impacting how you sell—whether you realize it or not. Kari shares how her "squeeze every penny" mindset made selling feel icky (and how she changed it). [15:45] – The Truth About Confidence (Hint: It's Overrated) "You don't wake up confident—you wake up with courage." If you're waiting to feel confident before you sell, you'll be waiting forever. [24:00] – Selling Doesn't Have to Feel Gross Pushy, manipulative selling isn't the only way. Here's how to authentically sell—without feeling like a used car salesman. [35:20] – If You're Only Talking About Your Product Once, You're Losing Sales Most people aren't seeing every post or email you send. Talking about your product repeatedly isn't annoying—it's necessary. [42:10] – Trust Your Customers to Make Their Own Buying Decisions It's easy to assume what people will or won't spend based on our own money mindset, but that's not our decision to make. Our job is simply to share what we offer—our customers will decide if it's right for them. [51:30] – Handling Unsubscribes Like a Pro Every email list loses people—but unsubscribes aren't rejection. Learn why losing subscribers can actually be a good thing. [1:02:00] – How to Start Asking for the Sale (Without Feeling Weird About It) If the thought of asking people to buy makes your stomach turn, this section is for you. We share simple, doable ways to ease into selling with confidence. Resources Mentioned Some links in this episode may be affiliate links. If you make a purchase through these links, we may earn a commission at no additional cost to you. Thank you for supporting our podcast! The Truth About Email Unsubscribes Break Free from Limiting Beliefs Holding Back Your Handmade Business Email Unsubscribe Rate Calculator – See how your unsubscribe rate compares to your industry average. It only takes a minute or two to plug in your numbers to see how the percentage is lookingfor your handmade business. We Should All Be Millionaires by Rachel Rodgers Paperback Audiobook Let's Connect! I'd love to hear how this episode shifted your perspective on selling! What's one small step you're taking to sell with more confidence? Let's chat:
When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripple our sales team. Out out of stock list was routinely close to 300 different items and climbing. While we had numerous meetings on the subject nothing ever changed. So I stopped talking about procedures and policy and asked a simple question "If our goal was a back order level of 100 what would we do?" Defining a specific target, instead of vague "get better" gave a focus to our discussions. Every day we knew exactly how far we were from our target. As an added incentive, I offered to take the print team to any restaurant in town if we reduced our back orders to 100 by September. 1. The date gave us the sense of urgency we needed to keep this in the forefront of our discussions. We kicked off every production meeting with a brief conversation about the back-order list and the ideas started flowing. We instituted a "red flag" for any project associated with back order items. Every team, editors, designers, writers and account executives agreed if a red tag landed on their desk it was their first priority. Slowly the numbers started to improve; We posted the daily results on the way so we could see our progress in real time. . On September 1, we went to lunch at Cafe Nora. There are several important lessons for small business owners in this story: Define your goals, with a specific time line If you are serious create and follow an action plan Track your progress Involve others, do not assume you can do it on your own. We would never have succeeded with out the support of the printer, inventory team, and other managers.
Andrew Sallee is an entrepreneur, a philanthropist, and a real estate investor whose current portfolio is approximately 175 million dollars. Even more impressive is that he built his first 100 million dollars in assets without partners, and without raising capital. We chat about how he came from humble beginnings, and used grit, determination, and resilience to achieve boundless personal and professional success. To learn more about Andrew, follow him on IG @andrewjsallee If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in spreading the word about the show and helps us get more great guests. Thanks for listening!Follow Moshe on social media:Facebook: https://www.facebook.com/MoshePopack/Instagram: https://www.instagram.com/mpopack/YouTube: https://www.youtube.com/@mpopackTopics: 0:00 – Intro1:30 – How he started4:00 – The initial fear of investing8:00 – Why Andrew left college10:00 – Wealth generation vs income12:00 – He loves to buy “problems”15:00 – Due diligence is critical before buying20:00 – Growing up in a trailer park24:00 – Faith means everything27:00 – Retirement was miserable30:00 – Flying planes, skydiving, and more