Podcasts about integrated marketing communications

In this special episode, Enrollify's Marketing Manager, Erin Fields steps into the guest host role to interview Day Kibilds. Day shares an innovative tactic she spearheaded while at Western University: a two-way texting initiative that connected admitted students to professors, current students, and alumni during the chaos of 2020. With over 4,000 personalized conversations, this approach led to a surprising boost in yield at a time when higher ed faced unprecedented challenges. Get ready to be inspired by a simple, scalable tactic that delivers big results.Guest Name: Erin Fields, Marketing Manager, EnrollifyGuest Social: https://www.linkedin.com/in/erin-fields-m-s-75a040139/Guest Bio: Erin Fields is a seasoned higher education professional with over five years of expertise in Admissions, Marketing, and Recruitment at the graduate level. She holds a BA in Advertising from Marshall University and an MS in Integrated Marketing Communications from West Virginia University. Erin currently serves as the Marketing Manager for Enrollify at Element451, where she leverages her extensive knowledge and innovative approach to drive impactful marketing strategies. Her passion for higher education and commitment to empowering enrollment marketers is reflected in her dynamic role, fostering growth and innovation within the industry. - - - -Connect With Our Host:Dayana Kibildshttps://www.linkedin.com/in/dayanakibilds/About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

This week, authors Charisse Burden-Stelly and Andrew W. Kahrl discuss their recent work and writing Black history with journalist Arionne Nettles. This conversation originally took place May 19, 2024 and was recorded live at the American Writers Festival.Black Scare / Red Scare: Theorizing Capitalist Racism in the United States by Charisse Burden-Stelly is a radical explication of the ways anti-Black racial oppression has infused the US government's anti-communist repression. And in The Black Tax: 150 Years of Theft, Exploitation, and Dispossession in America, Andrew W. Kahrl reveals a history that is deep, broad, and infuriating, and casts a bold light on the racist practices long hidden in the shadows of America's tax regimes.This episode is presented in conjunction with the American Writers Museum's special exhibit Dark Testament: A Century of Black Writers on Justice, which is now traveling throughout the United States. Learn more and see where Dark Testament is now at this link here.AWM PODCAST NETWORK HOMEAbout the writers:DR. CHARISSE BURDEN-STELLY is an Associate Professor of African American Studies at Wayne State University and a 2023-2024 Charles Warren Center Visiting Scholar at Harvard University. A scholar of critical Black studies, political theory, political economy, and intellectual history, she is the author of Black Scare/Red Scare: Theorizing Capitalist Racism in the United States, the co-author of W.E.B. Du Bois: A Life in American History, and the co-editor of Organize, Fight, Win: Black Communist Women's Political Writings and of Reproducing Domination: On the Caribbean Postcolonial State.ANDREW W. KAHRL is professor of history and African American studies at the University of Virginia. He is the author of the books The Land Was Ours and Free the Beaches.ARIONNE NETTLES is a lecturer at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. As a culture reporter in print and audio, her stories often look into Chicago history, culture, gun violence, policing and race & class disparities as a contributor to the New York Times Opinion, Chicago Reader, The Trace, Medium's ZORA and Momentum, Chicago PBS station WTTW and NPR affiliate WBEZ. She is also host of Is That True? A Kids Podcast About Facts and the author of We Are the Culture: Black Chicago's Influence on Everything.

Today we're digging into the power of community orchards to tackle some of our most pressing challenges—growing food and developing ecosystems.In this Episode 193, we're joined by Sarah Sikich and Ryan Watson to explore The Giving Grove – a remarkable national network that's changing lives and building communities through urban orchards.Welcome to The Garden Question Podcast, where we're all about designing, building, and growing smarter gardens that work. From the beginner to the expert, you'll always be inspired. I'm your host, Craig McManus.What started in Kansas City has blossomed into a movement, spreading to 15 U.S. cities with over 620 orchards that provide millions of free, nutritious food servings each year.These orchards aren't just feeding communities—they're building healthier ecosystems by improving soil health, supporting pollinators, and creating green spaces where people connect.Sarah Sikich, The Giving Grove's Director of Marketing and Communications, brings a unique blend of professional expertise and personal passion for growing food.After a decade of running her own design and communications business, Sarah found her calling in urban gardening—inspired by volunteering at the very first Giving Grove orchard.With her Master's degree in Integrated Marketing Communications from Drury University, Sarah is dedicated to amplifying the impact of these life-giving orchards across the country.Ryan's journey into urban agriculture is equally inspiring. After graduating from UCLA with degrees in Political Science and History, he left the legal field behind to pursue a greener calling.Ryan co-founded North Brooklyn Farms, transforming a piece of New York history into a thriving urban farm and green space.He's also been a community garden advocate, playing a founding role at the 61 Franklin Street Garden. Today, Ryan and his wife run Wild Russet Farm in the Catskill Mountains, caring for an heirloom apple orchard and producing cider and vinegar—continuing his legacy of growing food for good.Together, Sarah and Ryan take us behind the scenes of The Giving Grove, sharing powerful stories of how urban orchards foster food security, ecological health, and community ownership. You'll hear about the critical role of sustainability, the joy of growing food in urban spaces, and the lasting social impacts of these green havens.Chapter Time Line00:00 Introduction to the Garden Question Podcast01:03 Meet the Guests: Sarah Sickich and Ryan Watson03:08 The Giving Grove: A National Movement04:06 Understanding Food Insecurity and Equity06:08 Community Impact and Success Stories07:31 Orchard Planning and Community Involvement10:13 Ecological Benefits of Urban Orchards15:02 Community Ownership and Engagement17:24 Expansion and Future of The Giving Grove22:35 Harvesting and Sharing the Bounty23:46 Community Harvest Initiatives24:25 Challenges and Strategies for Sustainable Programs25:42 Supporting Orchard Caretakers and Volunteers26:30 Long-Term Orchard Management28:00 Wildlife and Human Interactions with Orchards29:54 Debunking Orchard Myths31:11 Understanding Mycorrhizae and Soil Health36:58 Pollination and Beneficial Insects44:11 Nutritional Decline in Modern Agriculture45:31 Personal Stories and Community Impact50:02 Conclusion and Contact Information

Welcome to the CanadianSME Small Business Podcast, where we dive into topics that matter for Canadian entrepreneurs and communities alike. I'm your host, and today, we're shining a light on an important issue: financial literacy and support for newcomers to Canada. Joining us is Lauren Mostowyk, Head of Integrated Marketing & Communications at Interac. Lauren spearheads the brand and communications strategy for one of Canada's most trusted financial organizations. With a focus on empowering Canadians, Lauren is here to share key insights from Interac's latest Financial Literacy Month Survey. In this episode, we'll explore the challenges newcomers face in building financial confidence, the barriers to accessing financial literacy, and how tailored resources can help newcomers thrive in their new home.Key Highlights:

Read the transcript and notes for this episode on our website. The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwestern University's Medill School of Journalism, Media and Integrated Marketing Communications that tracks the scale and impact of shrinking local journalism. Adrian and Abbie underscore the consequences of losing local media outlets, such as decreased civic participation, increased political polarization, and the loss of accountability from local governments and institutions. Abbie emphasizes the need for news literacy, educating communities on the importance of diverse news sources and equipping them with the tools to discern credible local reporting from passive consumption of national clips. Supporting local journalism goes beyond subscribing to local newspapers. It involves participating actively in local media by reading, sharing, and financially supporting credible journalism. Despite the grim outlook, Adrian points out the resilience and entrepreneurial spirit driving new digital journalism initiatives, including nonprofit organizations like States Newsroom and newsletters like the Arizona Agenda and Tucson Agenda. Key Takeaways The decline of local journalism and the diminishing number of local news outlets has created "news deserts" across the United States. Research shows that more than half of the nation's counties have little to no local news coverage. Local news is critical for civic engagement; its absence correlates with lower voter turnout, reduced civic participation, and increased political polarization. Consumers must support local publications to ensure diverse voices and accurate reporting. Investing in local journalism through subscriptions and active engagement is essential to maintain informed communities and foster public understanding and civic responsibility. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm,...

En esta continuación de Los Dioses del Marketing, Fernanda Pérez, líder de Integrated Marketing Communications en Telefónica Movistar, nos revela cómo mezcla creatividad con análisis de datos y KPIs. Desde estrategias de marketing digital hasta la implementación de métricas precisas, Fernanda comparte una visión integral de lo que significa liderar en marketing en la era actual. Creatividad en Balance con los NúmerosFernanda explica cómo el marketing va más allá de lo estético, y que la verdadera magia radica en la sinergia entre creatividad y data. Desde su paso por Warner hasta su rol en Telefónica Movistar, ha aprendido a combinar ambos aspectos para lograr campañas que impacten y a la vez rindan frutos medibles. Su enfoque equilibra la estrategia con la innovación, logrando conectar con audiencias mediante campañas fundamentadas en métricas claras. Entre Pasteles y MentoringAdemás de su pasión por el marketing, Fernanda también disfruta de la gastronomía y el mentoring. Nos cuenta sobre su fascinación por la masa madre y su deseo de abrir una cafetería, demostrando que la creatividad es el corazón de su carrera y de sus intereses personales. Además, desea compartir su experiencia ayudando a pequeñas marcas y emprendimientos. ¡Escucha nuestro último episodio con Fernanda y descubre cómo encontrar el balance perfecto en marketing con una historia llena de aprendizaje y visión estratégica! #MarketingCreativo #TelefónicaMovistar #KPIs #InnovaciónEnMarketing #LosDiosesDelMarketing #MarketingDigital #Creatividad

En este episodio de Los Dioses Responden, continuamos con una verdadera máster del marketing y la innovación: Fernanda Pérez, Jefa de Integrated Marketing Communications en Telefónica Movistar. Fernanda nos comparte su impresionante camino profesional, donde ha recorrido diversas industrias, desde la música y entretenimiento hasta fintech y telecomunicaciones. Un Viaje de Diversidad y AprendizajeFernanda comenzó en Warner Music México, abriendo el departamento digital para gestionar las redes de artistas icónicos como Luis Miguel y Maná. Su experiencia abarcó desde negociaciones con iTunes y PlayStation hasta el lanzamiento de campañas en redes sociales para aumentar la visibilidad de sus artistas. Su visión fresca y estrategia innovadora hicieron de su tiempo en Warner una etapa inolvidable. Marketing en Evolución y Nuevos RetosEl recorrido profesional de Fernanda siguió en Warner Media, donde gestionó marketing para Warner Channel en Latinoamérica. Aquí impulsó el contenido en plataformas digitales, logrando llevar eventos icónicos como los Oscars a TikTok para conectar con una audiencia joven. ¿¡¿Tons sí se puede hacer una carrera gracias a TikTok?!? Del Entretenimiento a Fintech y TelcosFernanda luego incursionó en el mundo fintech, colaborando en el lanzamiento de nuevas marcas financieras y asumiendo retos en Rappi, hasta que se unió a Telefónica Movistar. Su habilidad para adaptar estrategias de marketing en sectores tan distintos resalta su pasión por la innovación y su habilidad para enfrentar cambios constantes. Su filosofía: “flexibilidad y colaboración,” le permite llevar ideas frescas y a prueba de futuro a cada nuevo proyecto. Estudios y Actitud: Las Claves del Éxito en MarketingAdemás de su amplia experiencia laboral, Fernanda se ha preparado en áreas de vanguardia como Customer Intelligence y Data, integrando el poder de los datos en sus campañas. Según Fernanda, la clave para sobresalir en el marketing no radica solo en el conocimiento teórico, sino en la actitud y la disposición para aprender.

Telefónica Movistar México lanzó el corto "No es un juego", un short film destinado a generar conciencia sobre el uso responsable de los videojuegos y la creación de un entorno más seguro para los jugadores, especialmente los más jóvenes. Este proyecto fue premiado en Cannes con 4 Leones: 2 de Oro en las categorías Entertainment Lions for Gaming y Film Corporate Purpose & Social Responsibility, Plata en Challenges & Breakthroughs, y Bronce en Social Behaviour & Cultural Insight. Todo esto nos lo platicó Fernanda Pérez, experta en marketing con una trayectoria impresionante que incluye marcas como TNT, CNN, Warner Channel y Cartoon Network, además de su experiencia en el mundo fintech con Rappicard. Además, aprende sobre el liderazgo en comunicaciones integradas, el impacto social en el marketing y cómo se desarrollan estrategias exitosas en Movistar México. Escucha y descubre las claves del éxito en marketing digital y social. #LosDiosesDelMarketing #FernandaPerez #TelefónicaMovistar #MarketingIntegrado #ResponsabilidadSocial #Cannes2023 #VideojuegosSeguros #MarketingDigital

Stephanie Johnson's journey began with earning her Master of Science in Integrated Marketing Communications and gaining experience at a safety association. That path led her relocate to Denver and join AlphaGraphics, where she rapidly ascended from her initial role as Marketing Campaign Manager in 2019, to her present position, VP of Marketing for AlphaGraphics, POSTNET and World Options, All three of these brand flags flying under the umbrella of MBE Global.    AlphaGraphics operates approximately 230 franchises across the U.S. focusing on providing printing and marketing solutions for businesses, small and large. Her Marketing team is charged with increasing brand awareness and lead generation through national campaigns while improving internal communications with franchise owners. In response to COVID-19, AlphaGraphics boosted their marketing efforts with a campaign that offered $25,000 brand makeovers to small businesses, served by their franchisees. This was followed by their wildly successful “Bring Your Brand to Life” initiative, emphasizing storytelling via high-quality videos. At PostNet, the emphasis is on micro businesses and smaller print jobs, prioritizing customer relationships through campaigns like “We Love Our Customers” and “First Name Basis.” World Options the third leg of the stool, supports the logistical needs of small and medium-sized businesses with personalized shipping solutions, emphasizing exceptional customer service and flexible carrier options. Stephanie Johnson, VP of Marketing for all three brands, joins us this week to share more about it all, right here on Franchise Today. 

In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations. Tune in as they discuss how the shift to remote and hybrid work is impacting corporate culture, management employee dynamics, morale and the widening training gap for early career professionals. IABC members can access the report online here: https://www.iabc.com/About/Purpose/Reports +++++++++++++++Fred Cook has worked at Golin for over 30 years, during which he has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide variety of clients, including Nintendo, Toyota and Disney. In 2014, Cook published "Improvise: Unconventional Career Advice from an Unlikely CEO", which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, whose mission is to shape the future of public relations and those who will lead it — through research, education and thought leadership. Matt Tidwell, Ph.D., is assistant dean for graduate and professional studies at the William Allen White School of Journalism and Mass Communications. He is also a faculty lecturer and the program director for the Integrated Marketing Communications graduate degree program at the KU Edwards Campus. Tidwell is an experienced marketing communications professional with more than 25 years of industry experience working in healthcare, energy and technology companies. In 2018, Tidwell received the Arthur Lowell “Communicator of the Year” award from the Kansas City Chapter of the International Association of Business Communicators (IABC).  +++++++++++++++ LINKS Access the Report https://www.iabc.com/About/Purpose/Reports Connect With IABC on social media https://twitter.com/iabc https://www.linkedin.com/company/iabc/ https://www.facebook.com/IABCWorld  https://www.youtube.com/user/IABClive https://www.instagram.com/iabcgram/ Visit IABC Online https://www.iabc.com/ https://catalyst.iabc.com/

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Follow us on social @doseofblkjoy and learn more about “A Dose of Support” from the 4A's (American Association of Advertising Agencies): https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link Jacquelyn is a Social Impact professional and serves as Director of Programs at the 4A's Foundation in New York City. She oversees the advertising industry's premier talent pipeline program, the Multicultural Advertising Intern Program (MAIP), retention programs focused on Black and Latinx mid-level talent, VANGUARD and VANGUARD Latinx, and the 4A's Foundation's scholarships and awards. Jacquelyn is an alumnus of MAIP, and began her career in Corporate PR and Public Affairs. She is passionate about connecting brands to community, and drives projects from ideation to execution to make substantial impact. Her portfolio includes creating a 100% virtual, 12-week engagement experience for diverse talent to maintain access to the industry at the height of the pandemic, creating toolkits for over 400+ industry professionals outlining early talent engagement strategies, and executing a $1.5 million partnership with Spotify to design a professional development program for Black creatives.Jacquelyn is a California native, and holds a bachelor's degree in Public Relations and Advertising from California State University, Dominguez Hills, and a master's degree in Integrated Marketing Communication from California State University, San Bernardino.

Marketing in a sensitive industry like home healthcare can be a challenge, but for Sara Cook, Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), the key is caring about what matters. Whether sitting side-by-side with doctors and nurses in her early days as a traveling implementation consultant or wrangling creatives in her current role, Sara lets empathy lead the way. In this episode, she shares how she boomeranged between creative and technical positions before striking the perfect balance, how she communicates with her team (sometimes a picture is worth a thousand words), and why she loves car commercials. Ultimately, Sara tells us, the best marketing message is about making someone's day better — so listen up for a mood boost!Key Takeaways: Sara tells us how working as an implementation consultant taught her what users really care about (and that marketers don't always get it right).We talk about the commercials that make us cry — and why those heartwarming ads work.Are you more left-brained or right-brained? Sara shares how she harnesses both creativity and organizational skills.We discuss how the pandemic shone a spotlight on home-based industries and generated lasting change.Guest Bio: Sara is the Marketing Director of Brand Management and Content at Homecare Homebase (HCHB), a software leader for home-based care agencies. With past marketing and project management experience, Sara enjoys integrating a mix of creativity and analytical skill in this role. She has a degree in Integrated Marketing Communications from ACU and worked in marketing, graphic design, and photography before joining HCHB in 2009 as an implementation consultant. She later moved into project management on the implementation team where she could put her knowledge of the product and organization skills to work. When the opportunity arose to join the HCHB marketing team in 2018, Sara jumped at the chance to get back to her marketing roots — she started as a product marketing manager and was later promoted to her current director role. Always looking for opportunities to broaden and share her knowledge, Sara participates in many programs with Smartsheet, including: Smartsheet Overachievers, Marketing Advisory Council, Early Adopters Program, and more.

In this episode we discuss the world of community marketing with Carly Fernald, the marketing brain behind Synergy Athletics' success. As the head of marketing at Joe Hashey's former company, Carly brings a unique blend of intelligence, skill, and hands-on experience to the table. Fresh from her speaking engagement at the SPF Mastermind in Orlando, Carly shares her insights and strategies that have propelled Synergy Athletics to the forefront of the fitness industry. Her ability to blend passion for marketing with a love for fitness has not only shaped her career, but has also contributed significantly to Synergy's community presence and growth. Carly's journey from a media and communications graduate to a leading figure in fitness marketing is nothing short of inspiring. Carly's expertise shines through as she discusses the success of targeted programs like "Fit Moms" and the importance of building solid relationships within the community. This episode is full of marketing wisdom, detailing how Synergy Athletics leverages seasonal programs and joint venture sweepstakes to engage and expand their community. Carly's approach to creating marketing playbooks and her strategy for executing successful campaigns offer valuable lessons for fitness professionals looking to elevate their marketing game.If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Discover the secrets of community building in marketing events with industry experts Joel and Meisha. Learn practical strategies to nurture relationships, create engaging spaces for attendees, and generate shareable moments. Whether you're aiming for the cozy vibe of Content Marketing World or the excitement of new connections, this conversation is your guide to turning events into vibrant hubs of business and camaraderie.After the keynotes end, the conversation continues. Join us for insights on leveraging digital platforms, creating personalized experiences, and using LinkedIn to maintain relationships. Tune in, follow us on LinkedIn, and let's build communities together!Key Messages:Community-building at events is like a reunion, creating a sense of belonging and encouraging attendees to return year after year.In-person events benefit from dedicated spaces and activities for community members, fostering engagement and connection.Collaboration with other companies in similar spaces can enhance community events, providing attendees with a broader network and more value.Virtual events can build community through dedicated app spaces, direct messaging, and creating shareable moments like virtual meetups.Easy-to-implement strategies like prompting attendees to connect on LinkedIn can further relationships and extend the event's impact beyond its duration.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she's not busy behind the screen, she enjoys chasing down Boston's best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she'll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023.Podcast: Community-led Growth ShowWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) Have you heard of Keesha Jean-Baptiste? If not, you're missing out on the chance to learn from an innovative and effective C-suite leader who made waves in the advertising, marketing, and media industry leaving a lasting impact felt beyond the traditional HR scope. Often described as "quietly fearless," having "a level of energy that never stops," and being "a true visionary and business partner," Keesha is a change agent inspiring the C-suite and other executive leaders.  Her zeal and caliber are evident in her work, as she uses her purpose-driven approach to uncover insights that help organizations align their business strategy through their most prized assets, their people. It is due to her vision and unique perspective that her impact is felt during and beyond her tenure at Digitas, Wieden + Kennedy and Hearst Magazines.  Born in Japan and raised in Virginia as the child of a military father, Keesha's childhood shaped her into a curious, open-minded, and adaptable individual. She earned a Master of Arts in Integrated Marketing Communication from Emerson College and a Bachelor of Science in Mass Communication from James Madison University. She also serves on the board of directors for ADCOLOR.  Most recently, Keesha's global perspective was further enriched during her time living in Switzerland, where she served as a deputy to the Global Chief People Officer at Richemont. Her experience in an international setting broadened her understanding of cultural dynamics in a highly complex organization. With Keesha's extensive experience, innovative mindset, and dedication to transforming organizations, there's no doubt that she will continue to succeed as she pivots out of the corporate world into leading her own practice called The LeaderSHIFT Method.  Beyond her professional endeavors, Keesha is a devoted mother of two children. She has a passion for travel, music, and dancing. Additionally, Keesha is an accomplished writer and has been a columnist for a women's magazine, showcasing her talent for storytelling. It is her ability to be vulnerable and authentic that adds to her magnetism. Currently, she is working on writing her memoir, adding another dimension to her multifaceted career.  If you're looking for inspiration and guidance on how to transform your organization's people strategy, Keesha Jean-Baptiste is the person you need to know. But it's not until you meet her in person that you realize the magnitude of her firepower, charisma and unwavering commitment to transforming organizations. Take the time to learn from her, and you'll be amazed at the results you can achieve.

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Have you ever wondered how to light the spark that transforms a group of attendees into a buzzing community anticipating your event? Meisha, Joel, and I share our playbook to ignite excitement and connection before the first session begins. We dissect the art of the personal touch in emails—Joel's insightful PS line technique is a game-changer—and the creation of dedicated discussion spaces that create a deeper sense of involvement. Our conversation paints a vivid picture of the pre-event landscape, where preparation meets anticipation, ensuring attendees are not just present but truly engaged.As we navigate the intricacies of community engagement, I lay bare my journey through the world of strategic calls-to-action, where even an email signature can become a powerful tool for involvement. We debate the merits of various platforms, from Slack to Facebook groups, and how to maintain the delicate balance of fostering a space that's not only vibrant but sustains its relevance. Whether you're a community novice or a seasoned pro, this episode unpacks the subtle tactics that can turn a gathering of minds into a dynamic force with enduring impact.To cap it off, we explore the symbiotic relationship between a thriving community and a successful event. Through personal invites and tapping into the power of your community members in event roles, we outline how to grow your circle and enrich the event experience simultaneously. Plus, get a sneak peek at our forthcoming chat with Nathan Schlafer from Marketer Mate AI, where we'll explore the frontiers of AI in campaign content creation. Join us for insights, strategies, and a few laughs along the way as we uncover the secrets to building communities that resonate long after the event is over.Meisha BochicchioMeisha is a first-gen college grad and burgeoning marketer based in Boston. By day, Meisha is the Digital Content Marketing Program Manager at VMware, driving digital content strategies for VMware Explore. When she's not busy behind the screen, she enjoys chasing down Boston's best plate of pasta, spending time with her husband and pets, and enjoying all that New England has to offer. Meisha recently graduated with an M.S. in Integrated Marketing Communications from West Virginia University, though she'll always be a Clemson Tiger at heart.LinkedInJoel PrimackJoel Primack has been in the Community space for ~5 years, serving and supporting communities of different types of personas and geographies. He's spent time at Sales Assembly, Lattice, and with multiple Community Consulting clients in a variety of spaces. Beyond his work experience, he hosts a podcast, The Community-Led Growth Show, as well as guest speaks, writes, & partnered with Common Room on a 5-city tour in the Fall of 2023. Podcast: Community-led Growth ShowWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries) Nicole Godreau approaches her corporate and community-driven work through the lens of inclusion and empowerment to shift culture. As a Global Creative Strategist at Spotify, Nicole develops ideas worth talking about for brands by uncovering human truths through cultural insights. Recently, she was named one of “The Top 50 Black Marketers To Watch” by the African American Marketing Association, as well as recognized as one of the Hispanic Executive's NextGen Collective 2023 30 Under 30 award recipients.Nicole serves on the ADCOLOR Advisory Board and is honored to be a Cannes Young Lion Academy Alum, Ad Club of NY Fellowship recipient, ADCOLOR Future Alum, AAF Most Promising Multicultural Student, and Emma Bowen Foundation Alum. Her work has been featured in AdWeek, and she has moderated panels at industry events such as “Where Are All the Black People”. She holds a B.S. in Integrated Marketing Communications from Ithaca College.

In Part 2 of this Guide to Graduate Marketing in 2024 Pulse Check, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill's Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate student experience. Whitaker and Bell share their unique and varied experience in the graduate landscape, offering both a high level view of the graduate student experience, as well as a deep dive into the motivators, behaviors and expectations of graduate students in 2024.Guest Names:Charles Whitaker, dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsDanielle Bell, assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsGuest Social Handles:Charles Whitaker LinkedIn: https://www.linkedin.com/in/charles-whitaker-b106b59/Danielle Bell LinkedIn: https://www.linkedin.com/in/daniellerobinsonbell/Guest Bio:Charles Whitaker: Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Whitaker, who holds bachelor's and master's degrees from Medill, is the first alumnus of the school to serve as dean. Before joining the Medill faculty, Whitaker was a senior editor at Ebony magazine, where he covered a wide range of cultural, social, and political issues and events on four continents, including two U.S. presidential campaigns, and the installation of the first black members of the British Parliament. Danielle Bell: Danielle Robinson Bell is an assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program. Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women, and BIPOC in the workplace. Bell spent more than 15 years on the agency side of advertising and branding creating integrated marketing campaigns for some of the world's most recognized brands. Prior to joining Medill, she served as a trusted adviser to business leaders on matters related to crisis communications, reputation management, public relations and inclusive communications. She earned her bachelor of science in journalism from Northwestern University Medill School, and here MBA from Northwestern University Kellogg School of Managament. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Ashlee Humphreys, professor at the Medill School of Journalism, Media, and Integrated Marketing Communications, Northwestern University, joins John Williams to talk about a jury awarding E. Jean Carroll $88.3 million in her defamation lawsuit against former president Donald Trump. Using her expertise, Professor Humphreys explains how she came up with the former president causing between $7.2 […]

Ashlee Humphreys, professor at the Medill School of Journalism, Media, and Integrated Marketing Communications, Northwestern University, joins John Williams to talk about a jury awarding E. Jean Carroll $88.3 million in her defamation lawsuit against former president Donald Trump. Using her expertise, Professor Humphreys explains how she came up with the former president causing between $7.2 […]

Ashlee Humphreys, professor at the Medill School of Journalism, Media, and Integrated Marketing Communications, Northwestern University, joins John Williams to talk about a jury awarding E. Jean Carroll $88.3 million in her defamation lawsuit against former president Donald Trump. Using her expertise, Professor Humphreys explains how she came up with the former president causing between $7.2 […]

April and Laura discuss an Anonymous PR Horror Story from a listener who is feeling the pressure of agency ownership. They also offer advice to help the writer reconcile his/her relationship with a manager after a tense moment on an internal call and move forward with a more positive approach to management.  In PR News of the Week, April and Laura analyze a recent report from Northwestern's Medill School of Journalism, Media, Integrated Marketing Communications, which found that a shocking one-third of U.S. newspapers (as of 2005) will be gone this year. Together, they chat about the state of local news, the rise of news deserts in the U.S., and the role of social media in and subscription content in the decline of local newspapers. Read the PR News of the Week here:  https://www.axios.com/2023/11/16/newspapers-decline-hedge-funds-research?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axiosam&stream=top  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message

Dr. Michael Spikes talks to us about reliability, credibility, and relevance of news media, fundamentals of communication, and staying curious in a wide world of media. Dr. Spikes is known for his work in media literacy education, news media literacy, and youth media. He has more than a decade experience as a practitioner and scholar of news media literacy in previous positions with Stony Brook University, Washington DC Public Schools, and the Newseum. Dr. Michael A. Spikes is a lecturer and a project director in the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University.To cite this episode: Persohn, L. (Host). (2023, Dec 12). A conversation with Michael Spikes (Season 4, No. 6) [Audio podcast episode]. In Classroom Caffeine Podcast series. https://www.classroomcaffeine.com/guests. DOI: 10.5240/AABF-F2D5-71AE-0E7D-6506-N Connect with Classroom Caffeine at www.classroomcaffeine.com or on Instagram, Facebook, and Twitter.

Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work. Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania. She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management. Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing. Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour. Her article with Marsha Richins titled “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,” won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore). She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology. Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades. Visit Lan's website: https://lanchaplin.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

In mid-November, the Medill School of Journalism, Media, and Integrated Marketing Communications at Northwestern University issued its annual  "State of Local News Project" report, which now counts 6,000 newspapers in the United States, which comprises approximately 1,200 dailies and 4,790 weeklies. This year, the study also reported on 550 digital-only local news outlets, 700 ethnic media organizations and 225 public broadcasting stations producing original local news. The report's executive summary stated, "There was both good news and bad news for local journalism this past year. The good news raised the possibility that a range of proposals and programs could begin to arrest the steep loss of local news over the past two decades and, perhaps, revive journalism in some places that have lost their news. The headlines on the bad news resoundingly conveyed the message that urgent action is needed in many venues — from boardrooms to the halls of Congress — and by many, including civic-minded organizations and entrepreneurs." Some of the report's key findings include: There are now 204 counties with no local news outlet. Of the 3,143 counties in the U.S., more than half, or 1,766, have either no local news source or only one remaining outlet, typically a weekly newspaper.  The loss of local newspapers ticked higher in 2023 to an average of 2.5 per week, up from two per week last year. There were more than 130 confirmed newspaper closings or mergers this past year.  Since 2005, the U.S. has lost nearly 2,900 newspapers. The nation is on pace to lose one-third of all its newspapers by the end of next year. About 6,000 newspapers remain — the vast majority of which are weeklies. The country has lost almost two-thirds of its newspaper journalists, or 43,000, during that same time. Most of those journalists were employed by large metro and regional newspapers. There are about 550 digital-only local news sites, many of which launched in the past decade, but they are primarily clustered in metro areas. In the past five years, the number of local digital startups has roughly equaled the number that shuttered. Based on the demographics and economics of current news desert counties, Medill's modeling estimates that 228 counties are at an elevated risk of becoming news deserts in the next five years. Most of those “Watch List” counties are in high-poverty areas in the South and Midwest, and many serve communities with significant African-American, Hispanic, and Native American populations.  New this year was a "Bright Spots" map that showed the local news startups in the U.S., highlighting 17 outlets they labeled “with promising new business models for the future.” In this episode of "E&P Reports," we un-pack Medill's 2023 "State of Local News" report with co-authors Senior Associate Dean Tim Franklin and Visiting Professor Penelope Muse ("Penny") Abernathy as we investigate their latest findings and methodology, as well as what this data means when it comes to the future of local journalism in the U.S.

Welcome to Strategy Skills episode 398, an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work. Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania. She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management. Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing. Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour. Her article with Marsha Richins titled “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,” won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore). She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology. Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades. Visit Lan's website: https://lanchaplin.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Episode page with video, transcript, and more My guest for Episode #232 of the My Favorite Mistake podcast is Annie Krall, an adjunct faculty member at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications. She is also a radio news anchor for WLS-Radio (890AM) in Chicago and comes home to the Windy City after being an on-air TV reporter for ABC in Green Bay, WI (WBAY-TV).  After earning her bachelor's and master's degrees from Northwestern, Annie covered breaking news in Green Bay, the Ryder Cup international golf tournament, as well as the Green Bay Packers. Host of her own weekly medical investigative series “Your Health Matters” Annie was accepted to medical school before pursuing journalism. Prior to WBAY-TV, Annie wrote and produced for ABC NEWS in New York City on the medical and business units for shows like Good Morning America, World News Tonight with David Muir, and 20/20. Sharpening her golf skills as a competitive golfer starting at the age of six, Annie is now the entertainment golf correspondent for the Ladies Professional Golf Association (LPGA). She helps spotlight celebrity women who either play or have had their lives changed by the sport. In today's episode, Annie shares her favorite mistake about a time when she didn't hit “send” when needing to send video back to the newsroom. What perspective did she gain from this mistake? While unpacking her story, Annie shares her unique perspective on journalism education, especially regarding the famous ‘Medill F.' This single grading policy has sparked debates amongst students and educators alike, highlighting the ever-present tension between tradition and change in academia. Tune in to this fascinating episode for an in-depth look at one woman's journey through the fast-paced world of journalism. Questions and Topics: Northwestern people don't want to admit mistakes? Did it ever feel like a mistake not to pursue med school? Did you worry that it would be? What are your thoughts about dealing with mistakes live on air? Or the risk of that? Why do the Chicago traffic reports insist on using the names, not the freeway numbers? The Medill F — the debate about whether that's helpful or not?? So giving a Medill F *is* a choice not a requirement from the Dean J.A. Adande – Episode 138 Does it really work?? Do Medill graduates make fewer mistakes than Mizzou and Syracuse grads? --- Support this podcast: https://podcasters.spotify.com/pod/show/favorite-mistake/support

In this week's episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True.Nancie's an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketing strength – so that their external marketing efforts are more focused and more effective.She's an adjunct professor of Integrated Marketing Communications at Georgetown University.And Nancie's the bestselling author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. It's now in its second edition!Nancie and I discuss lessons from her research where she's identified the qualities of senior marketers that help them make it to the top of their field.Here's what we discuss:How brands can strengthen themselves from the inside outHow brands can get the insights they need from internal employeesDelivering on the brand inside your organization creates engaged employeesYou can't fix operational issues with better brandingWhy it's actually valuable to be a “jack of all trades”Psychological safety is a key driver in an innovative cultureNancie's “Art & Science Assessment” helps marketers understand their needed skillsHow to help your peers learn from your own trials and errorsRESOURCES FROM THIS EPISODE:Noetic ConsultantsNancie's book - How Senior Marketers Scale the Heights: What is Still True, More True, & Newly TrueNancie on LinkedInNoetic Consultants brand health diagnostic

Davina Ware is a Career and Workplace Strategist, marketing professional, and founder of Upwardly Paved Path career coaching.    She leads her clients to reach their fullest potential through the latest career transition principles, personal branding, and professional empowerment. She launches professionals into careers of authority that utilize their gifts and talents and prepares businesses to create spaces where top talent can thrive. She is no stranger to career transitions as she has worked in higher education, telecommunications, nonprofit, and healthcare industries and experienced job loss herself. Davina takes a holistic approach to her career coaching and leadership development by offering personal and spiritual development to launch career success.  Her strategy is to motivate towards clarity, encourage overall growth, and combine her marketing expertise with the job search process. She is certified by the International Coaching Federation and is a certified Master Axiologist.  She holds an MBA in Integrated Marketing Communications from Roosevelt University and a Bachelor's in Marketing Communications from Columbia College Chicago. In this episode, Davina covered many topics that will be of interest to the job seeker, including:·         Personal branding is a foundational element when looking for a job, as it helps set you apart from others; she talked about “packaging brand you.”·         She discussed what networking is and how you can make it more comfortable for yourself·         Successful interviewing means you have done your homework on the company and the people you are speaking with, but mainly you want to be honest and yourself·         The importance of staying true to what brings you joy and your purpose·         How looking for a job for people of color has added challengesDavina is honest, thoughtful, experienced, and giving.  I know you will enjoy her as much as I did and that you will come back to listen to this episode again later in your job search. 

The train derailment disaster in East Palestine, Ohio catapulted the degraded condition of the US's freight rail network into national consciousness. But workers have been sounding the alarm for years. Long hours, short staffs, poor sick leave, and dangerously extended trains have raised the risks inherent in railroad operations for workers and the public in order to fatten the profit margins of corporate rail carriers. While the Department of Transportation has called for stricter regulation in the wake of East Palestine and other recent disasters, rank-and-file workers say it's not enough. The problem is not simply one of inadequate regulation, but the power of private, profit-driven interests to shape what is ultimately public infrastructure. Thus comes the call to nationalize the railroads. But how might this be accomplished, and how effectively can it solve the problems plaguing the rail system today? Journalist and professor Kari Lyderson and former Railroad Workers United General Secretary Ron Kaminkow join TRNN Editor-in-Chief Maximillian Alvarez to discuss current issues in the US rail system, and the potential solutions nationalization could offer.Kari Lyderson is a Chicago-based journalist, author and assistant professor at Northwestern University, where she leads the investigative specialization at the Medill School of Journalism, Media, Integrated Marketing Communications. She is the author of numerous books, including Mayor 1%: Rahm Emanuel and the Rise of Chicago's 99% and Closing the Cloud Factories: Lessons from the Fight to Shut Down Chicago's Coal Plants. Until recently, Ron Kaminow served as General Secretary of Railroad Workers United. Prior to hiring out as a brakeman with Conrail in 1996, he served as President of AFSCME Local 634 in Madison, Wisconsin. In 2005, Kaminkow helped to found Railroad Operating Crafts United (ROCU), an RWU predecessor. A former brakeman, conductor, and engineer for Conrail and later NS in Chicago, he formerly worked for Amtrak in Milwaukee and Chicago. He currently is working as an Amtrak engineer in Reno, Nevada, where he is the Vice President of BLET Local 51.Studio Production: David HebdenPost-Production: Adam ColeyHelp us continue producing radically independent news and in-depth analysis by following us and becoming a monthly sustainer: Donate: https://therealnews.com/donate-podSign up for our newsletter: https://therealnews.com/newsletter-podLike us on Facebook: https://facebook.com/therealnewsFollow us on Twitter: https://twitter.com/therealnews

This week John presents a special NFL Draft Edition featuring a duo of current and former NFL players here to break down their NFL experiences and predictions for the 2023 draft. To kick things off, John welcomes New York Giants linebacker Bobby Okereke to discuss his rise from Stanford to the NFL. Bobby and John discuss a number of key insider facts about NFL contract provisions and the quest for the all important second contract that is key for all players looking to secure their long-term financial futures.  Bobby Okereke began his playing career at Foothill High School in Santa Ana, California.  He would commit to Stanford University for his collegiate career and redshirt his freshman year before seeing ample playing time throughout his career. Bobby finished his career at Stanford with 240 tackles with 19 tackles for a loss and 10.5 sacks. After his Stanford career Bobby was drafted by the Indianapolis Colts in the third round with the 89th overall pick of the 2019 NFL Draft. After three years with the Colts Bobby agreed to a four year contract with the New York Giants in March 2023.  In the second half of the show John welcomes former Green Bay Packers fullback and Morgan Stanley Financial Advisor Danny Vitale for an insider look at the mechanics of NFL contracts and wealth management for professional athletes. Danny played for Northwestern University beginning his freshman season in 2012. He was named to the Academic All-Big Ten three times, during his sophomore, junior, and senior seasons.   While at Northwestern, Vitale majored in Economics with minors in Business Institutions and Integrated Marketing Communications. After a successful stint with the Green Bay Packers, Danny has parlayed his professional sports experience with that Northwestern degree to become a wealth management advisor with Morgan Stanley. John and Danny break down some of the basic principles of money management for athletes while discussing how an experienced  wealth manager's expertise can allow athletes to focus on their performance while extracting the maximum amount of wealth during their career. To wrap things up, Danny shares his warnings for young athletes coming into money for the first time before concluding with his 2023 draft predictions.   Topics Include: John's Reflects On The Injury That Dashed His NFL Hopes Getting To Know Bobby Okereke The Importance of The Second Contract in The NFL The Symbiosis Between Venture Capital and Athletics Bobby Breaks Down The Nuts & Bolts of His Trade Draft Day and Combine Experiences as well as 2023 Draft Predictions The Mechanics of The NFL Salary Cap Danny Reflects On His Years At Northwestern How Fullbacks are a Dying Breed in today's NFL Understanding The NFL Rookie Experience Wealth Management Advice For Pro Athletes Eliminating Money Distractions to Improve Your Game The Danger of Poor Investments or Businesses   Follow Bobby: Instagram: https://www.instagram.com/bobbyokereke Twitter: https://twitter.com/BobbyOkereke Facebook: https://www.facebook.com/bobbyokereke20   Follow Danny: Linkedin: https://www.linkedin.com/in/dan-vitale-iii-3b325ab1/ Instagram: https://www.instagram.com/danvitale   Follow John: Instagram: https://www.instagram.com/johncerasani TikTok: https://www.tiktok.com/@johncerasani LinkedIn:  https://www.linkedin.com/in/johncerasani   For More Info on John's Book: https://2000percentraise.com/ More 2000 Percent Raise Episodes and Content: https://linktr.ee/2000percentraise   Produced by: https://socialchameleon.us

Our guest in this episode is Dr. Eric J. Simeon. He currently serves as a higher education consultant and researcher, as well as an agent advisor, and has worked in various aspects of higher education for 20 years. He has held multiple student affairs positions at diverse universities around the country, including in campus life, residence life, and as a mentor for student athletes at Power 5 conference universities. He has been affiliated with urban and rural institutions of all sizes; multiple Minority Serving Institutions (MSIs); and has an expertise in diversity, equity, and inclusion, as well as NIL and sports marketing. Dr. Simeon earned his B.A and MSW from Stony Brook University in New York. He completed his PhD. in Higher Education Administration at The Pennsylvania State University, and also holds certifications in Negotiation & Conflict Management (U.S. Institute of Peace); Strategic Diversity Leadership (National Inclusive Excellence Leadership Academy); Higher Education Teaching and Curriculum (Harvard University's Derek Bok Center for Teaching & Learning); in Sports Marketing (Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications); & in Name, Image, and Likeness (NIL) from Sports Management World Wide (SMWW). Along with his consulting Dr. Simeon also owns his own fan support and lifestyle apparel brand named Big Cat Nation Limited. He plans to use his various skills/understandings of education, consulting, sports marketing, and NIL to leverage Big Cat Nation as a means to offer NIL opportunities to athletes from his alma matter. Show links: Pliable Athlete Branding: https://www.pliablemarketing.com/athlete Educational presentations at high schools and colleges:https://pliablemarketing.com/presentations Harbor Institute: www.theharborinstutute.com Connect with Big Cat Nation Instagram - @wearebigcatnation- https://www.instagram.com/wearebigcatnation/ Twitter - @WeAreBCNation- https://twitter.com/home?lang=en Facebook - Big Cat Nation- https://www.facebook.com/profile.php?id=100085777717975 www.wearebigcatntion.com www.theharborinsitute.com Guest contact information esimeon@theharborinstitute.com

This week on Talk World Radio, we're discussing train wrecks and the idea of nationalizing freight trains. Our guest Kari Lydersen is a Chicago-based journalist, author and assistant professor at Northwestern University, where she leads the investigative specialization at the Medill School of Journalism, Media, Integrated Marketing Communications. Her books include Mayor 1%: Rahm Emanuel and the Rise of Chicago's 99%, and she's just published an article at In These Times called "The Case for Nationalizing the Railroads."

Three members of Northwestern University's delegation to the United Nations Climate Change Conference of the Parties (COP27) reflect on their experiences at the event, which was held November 2022 in Sharm el-Sheikh, Egypt.Niloufar Sarvian is a PhD candidate in Earth and planetary sciences at the Weinberg College of Arts and Sciences, Regan Seckel is a JD candidate in the Pritzker School of Law and Reynaldo Morales, PhD, is an Assistant Professor of Northwestern University with a joint faculty appointment with the Medill School of Journalism, Media, Integrated Marketing Communications and the Buffett institute for Global Affairs.

Class is in session. Minus the hundreds of dollars, it costs you for a credit. Chris Sparks is an Instructional Associate Professor, Integrated Marketing Communications at the University of Mississippi. She has 10+ years of teaching and 25+ years of industry experience at places like Ogilvy & Mather, The Coca-Cola Company, M&M/Mars, Inc., and The Colgate Palmolive Company. You can learn her advice on thriving in the industry by impressing your clients. The Crowbar (creative advertising) Awards: https://www.crowbarawards.com/ BE Website: https://breaking-entering.com/ Instagram: https://www.instagram.com/breakingandenteringpod/ --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

The Northwestern Alumni Medal celebrates alumni who have had a transformative impact on their field, who have performed exemplary volunteer service to society, or who have demonstrated an outstanding record of service and support to the University.  Cindy Chupack '87 is a prolific storyteller whose work across television, film, and other media has been recognized with several accolades, including Emmy Awards and Golden Globes. Her credits include Sex and the City, Everybody Loves Raymond, Modern Family, Better Things, Divorce, and Fleishman Is in Trouble. She was inducted in the Medill School of Journalism, Media, Integrated Marketing Communications' Hall of Achievement in 2020 and is an active member of Northwestern's Council of One Hundred.  Shownotes: If you know a Northwestern alum whose life, work, and service truly exemplify the University's ideals and deserve recognition for their accomplishments, please visit alumni.northwestern.edu/medal for information about how to nominate someone for an Alumni Medal. President's Alumni Panel: My Northwestern Direction  

In this episode learn: Why is it critical to work and walk in your purpose? What's the first step in discovering your purpose? How does your inner circle help or hurt your progress? Davina Ware is a Career Transition Coach, marketing professional, and founder of Upwardly Paved Path career coaching. She helps professionals get out of their own way to transition into careers of authority that utilize their gifts and talents. Through the latest career transition principles, personal branding, and personal development she leads her clients to find fulfillment in their next career move. She is no stranger to career transitions as she has worked within higher education, telecommunications, nonprofit, and healthcare industries. In the past 15 years, Davina has learned the keys that hiring managers value in prospective candidates and what makes a successful employee in any field. Davina takes a holistic approach to her career coaching and leadership development by offering personal and spiritual development to launch career success. Her strategy is to motivate towards clarity, encourage overall growth, and combine her marketing expertise to the job search process. Davina is certified by the International Coaching Federation. In addition, she holds an MBA in Integrated Marketing Communications from Roosevelt University and a Bachelor's in Marketing Communications from Columbia College Chicago. She is also a member of Delta Sigma Theta Sorority, Inc. She is a devout Christian who makes Christ the foundation of her life. In her spare time, she enjoys serving in her church, training with her running group, attending concerts, reading, and spending time with loved ones. You can reach Davina at upwardlypavedpath.com You can reach Alexandra at: linktr.ee/alexandra.vanhorn11 www.AVHCOACHING.com On instagram: @alexandra.vanhorn11 Facebook: @CoachAlexVanHorn Twitter: @alexvh11 Youtube channel: https://www.youtube.com/user/alexandravanhorn/videos Or Email Alex at alex@avhcoaching.com --- Send in a voice message: https://anchor.fm/alexandra53/message

Melissa Dawn Simkins '01 MS shares how her experiences in the Medill School of Journalism, Media, Integrated Marketing Communications' IMC master's program gave her an edge when the field of marketing was starting to shift. Her multidisciplinary approach led her to pioneer celebrity and influencer branding, which in turn helped transform the field of marketing and branding into what we know today. She also imparts the personal story that inspired her to launch Velvet Suite and the She-Suite to support women in the workplace and help them lead with purpose in work and well-being. Shownotes: Velvet Suite The She-Suite

LIVE from the GNFCC 2022 Women in Leadership Summit: Chon Trent, PGA Tour Superstore (North Fulton Business Radio, Episode 566) Chon Trent, Manager of Integrated Marketing Communications with PGA Tour Superstore, joined host John Ray LIVE from the GNFCC 2022 Women in Leadership Summit. They talked about the PGA Tour Superstore, executive sponsorship for women, […] The post LIVE from the GNFCC 2022 Women in Leadership Summit: Chon Trent, PGA Tour Superstore appeared first on Business RadioX ®.

On our tenth episode, Erin welcomes Ryan Wagner, Alumnus/Current Professor in the WVU Integrated Marketing Communications program and the Manager of Customer Narrative at John Deere, to talk about his experiences as both a student and professor in the program and how pursuing a graduate degree helped advance his career. Key topics for this episode include: 1) joining the first-ever DINFOS and West Virginia University cohort, 2) the most rewarding part of pursuing a graduate degree, and 3) how to manage your time wisely in graduate school. If you are interested in graduate education at West Virginia University, please visit our website at www.graduateadmissions.wvu.edu. Don't forget to subscribe to our blog or download one of our online resource guides for more information about the GRE, specific career industries, tips on how to submit your strongest graduate application and more!If you enjoyed or found value in this podcast, please leave a review on your favorite listening platform or follow us on the following social media networks:FacebookTwitterInstagram

In this week's episode, Karey and Justin are joined by Chelsea Rae Stuck, owner of the marketing group Craeve & Co.. We discuss all forms of marketing and how you can ball on a budget with some low cost and low tech options to get your message out. Plus, more watermelon talk than you would think.  Earbuds...activate. Link to IG - podcast - https://www.instagram.com/foodserviceforthought/Justin IG - https://www.instagram.com/justinodfw/FH&W IG - https://www.instagram.com/fhwinc/Craeve & Co. is a plug-and-play marketing agency, streamlining sales processes, rebranding your look, and automating your marketing strategy. President & Founder Chelsea Stuck and the Craeve & Co. team offer various services ranging from marketing strategy and digital campaigns to social media management, content development, and website design. As an industry insider, Chelsea built Craeve & Co. on the back of a Master of Science in Integrated Marketing Communications and a highly decorated sales management career in the hospitality industry working alongside high profile national chains, national distributors and managing rep firms for tabletop and buffet manufacturers. For more information, visit www.craeve.comCraeve on Insta: @craeveandcoProduced by FH&W

Our conversation this week with Wendy Zajack delves into how we as Gen X'ers are very well positioned to help the future of work. The workplace is going through a transformation as it tries to figure out who they are and what the future is going to look like and Gen X can help! As the bridge between generations, Wendy talks about the attributes of Gen X that are needed in this moment. Being natural translators, adaptable and free range thinkers that can guide the thought leaders and change makers through the peaks and valleys of life.With more than 20 years of experience in public relations, marketing, media relations and internal communications, Wendy Zajack thrives on working to make complex topics easy to understand, exciting and relevant to broad audiences. She spent her corporate career working for large, global organizations building messaging for multiple audiences and using a variety of marketing channels. She now spends her time thinking about intersection of education, communications, and technology and how to thoughtfully deliver tailored, personalized and impactful curriculum to adult learners. She joined Georgetown in 2016 as a faculty director and professor for a master's level Integrated Marketing Communications program in the School of Continuing Studies. In 2017 she also became the faculty director for a visually oriented master's program called Design Management Communications (DMC) program.Please join us again next week as we continue our Warriors At Work conversations to guide us in transforming our personal & professional lives.(3:30) We kick off our conversation asking Wendy about why she decided to go into Academia.(7:26) What are students talking about in her classroom, at Georgetown, right now?(10:00) How does Wendy tackle the issues brought up by her students?(16:14) What brands does Wendy see are evolving and shifting that embodies what she shares with her students?(21:35) A discussion about why Gen X is essential to lead the workforce towards better things (from a recent post by Wendy). Jeanie asks Wendy about her favorite reasons why this is true.(36:51) Can we teach the strengths we have as Gen X to other generations in the future?(44:40) How has Academia been preparing students for the workplace?(50:45) What can we do to be better equipped for how the workplace will change in the future?(55:08) How can we embrace our fears and anxieties to learn and overcome them?(1:00:23) How does Wendy want to influence the workplace?Connect with Wendy Zajackhttps://www.linkedin.com/in/wendyzajack/Subscribe: Warriors At Work Podcasts Website: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomber LinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

The FBI executed a search of Donald Trump's Palm Beach, FL residence on Monday, suggesting that the Department of Justice could be edging closer to bringing criminal charges against the former president. News of the raid prompted house minority leader Kevin McCarthy to issue a statement accusing the DOJ of “weaponized politicization” and warning Attorney General Merrick Garland to “preserve your documents and clear your calendar.” Meanwhile, a federal appellate court ruled Tuesday that the House Ways and Means Committee may legally obtain Trump's tax returns from the I.R.S. We'll talk about the legal and political implications of both developments and how Republican officials are responding. Guests: Zack Beauchamp, senior correspondent, Vox Jessica Levinson, professor of law, Loyola Law School; host of the podcast “Passing Judgment” Michael Conway, adjunct lecturer, Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications; served as counsel to House Judiciary Committee during the impeachment trial of President Nixon

On June 29th, 2022, the Local News Initiative at The Medill School of Journalism, Media, Integrated Marketing Communications of Northwestern University released their latest study, “The State of Local News 2022, Expanding News Deserts, Growing Gaps, Emerging Models.”  The primary author of the report is Penelope Muse Abernathy, who is nationally known for her “news deserts” research and acts as visiting professor at Northwestern and has served as Knight Chair in Journalism at the University of North Carolina. Abernathy has also held executive positions with The New York Times and Wall Street Journal. The study confirms that U.S. newspapers rapidly continue to close at an average rate of more than two a week, with the country losing more than one-fourth since 2005 as of publication date leaving only 6,377 surviving papers with 1,230 reported as dailies and 5,147 as weeklies.  Moreover, the study states that this loss of local journalism has been accompanied by the “malignant spread of misinformation and disinformation, political polarization, eroding trust in media, and a yawning digital and economic divide among citizens.”  And when a local news source dies, so does voter participation while corruption in both government and business rise along with taxes. In this 145th episode of E&P Reports, we have an insightful dialogue with Penelope (Penny) Muse Abernathy, visiting professor at Northwestern University Medill School of Journalism and Tim Franklin, Senior Associate Dean, Professor and John M. Mutz Chair in Local News, about the Local News Initiative's latest study on the “State of Local News 2022." It reveals that U.S. newspapers continue to close down rapidly, creating "news deserts" that become fertile ground for the growth of misinformation, government corruption and lack of voter participation.

In this episode, we speak to Michael Diamond, the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business.  He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Clinical Assistant Professor of Integrated Marketing.Michael Diamond is the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business.  He leads the MS in Integrated Marketing and MS in PR and Corporate Communication, and serves as a Clinical Assistant Professor of Integrated Marketing. Michael is a Lecturer in Theater Management at the Yale School of Drama, and has served as an adjunct faculty member at Baruch/CUNY, teaching Marketing Management to Executive MBAs.  Prior to his roles in academia, Michael worked with Time Warner Inc. and affiliated companies, for almost twenty years, in the areas of marketing, strategy and operations. Most recently, Michael was the Senior Vice President and acting Chief Marketing Officer for Time Warner Cable. He previously held senior positions covering long-range planning, digital business strategy, and international investments at Time Warner, Inc., after having worked as a management consultant at Booz Allen Hamilton with clients in media, entertainment and technology.Michael is a Fellow of the Chartered Institute of Marketing, and holds the Practitioner Faculty Accreditation from AACSB, along with Harvard Business school-based training in Case Method teaching. Michael served as a Trustee of the Marketing Science Institute, a board member of the Cable Telecommunications Association for Marketing and on the International Alumni Board of the London Business School.Learn more about Michael DiamondLearn more about The NYU School of Professional StudiesFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

On today's episode, we meet with JD Doughney. With a Bachelor's in Political Science and a Master's in Integrated Marketing Communication, JD uses his education as a foundation for his work as the Global Director at Meta. Echoes: The FSU Alumni Podcast is a weekly show dedicated to reconnecting alumni with the FSU campus through news, opportunities to get involved, features on alumni successes, and more. New episodes are released every other Tuesday.

Add leadership to the mix of life's great balancing act? And It's a daily game of where to place your time and energy. On today's episode of the Rebel Leadership Podcast, we're talking to Michael Diamond, the Academic Director of the Integrated Marketing Communications department at NYU's School of Professional Studies, within its Division of Programs in Business.  Between balancing team dynamic, personal & professional shifts, responsibility and training, unlearning and relearning… The juggle is real.“So be sure when you step, step with care and great tact. And remember that life's A Great Balancing Act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed) Kid, you'll move mountains.” ― Dr. Seuss said it best. 

Success can be challenging but it can also be inspiring. So, how can we display success in the workplace and ministry? You can find out the answers in this episode! Please join MJ and Pastor Quinton Clay as they discuss the importance of making an impact, the pleasure and challenges of being a person of influence, how to find the right mentor and more! I know you will love one!ABOUT THE GUEST:Husband, father, executive, founder and senior pastor. Answering the call to excellence within and beyond the church, Pastor Quinton has unapologetically carved his own lane for as a servant-leader.As a relentless, compassionate, and gifted administrator, Pastor Quinton serves as a Vice President for Enrollment Management, Marketing & Communications at Fontbonne University, one of the nation's storied liberal arts universities located in a picturesque suburb of St. Louis, Missouri. In addition to accepting this assignment in 2020, he relocated his wife Karen and their two sons to St. Louis from the suburbs of Chicago. Together, Pastor Quinton and Pastor Karen have followed God's leading to launch Pillar of Fire Church in November 2021.Before answering God's call to ministry, Pastor Quinton served in various ministerial roles for nearly 18+ years, which began by default as a pastor's son. He was mentored and nourished by his parents, a ministry power couple in Superintendent Gilbert and Lady Mary Clay of Miracle Central COGIC in Waterloo, Iowa. In addition to this spiritual foundation and training, Pastor Quinton attained a rugged undergraduate education in Communication Arts and Public Relations at Wartburg College (Waverly, Iowa) and a dynamic graduate education in Integrated Marketing Communications at St. Bonaventure University (St. Bonaventure, New York).Pastor Quinton's professional journey is marked by unprecedented ascension in higher education leadership. Throughout his 17+ year professional career, Pastor Quinton has held successive roles at a number of the nation's top-ranked universities, including an appointment at a prestigious Ivy League university, which led to his current position as chief enrollment and marketing officer. Within each of these roles, Pastor Quinton was a champion and architect for policies that addressed the challenges in access to higher education for low-income communities, students of color, and students who would be the first in their families to obtain a bachelor's degree. He has a strong reputation within professional associations and among leaders. He is regarded as a visionary leader, student advocate, unselfish collaborator, and a willing disseminator of cutting-edge strategies and insights.Pastor Quinton's work has led him to travel to 38+ states and nine countries. He is regularly called upon as an expert on post-secondary enrollment and college access topics at academic and professional conferences. He has also been featured in a number of national and local interviews, news stories, live news segments, and publications.As the Senior Pastor and Founder of Pillar of Fire Church, Pastor Quinton has laid the foundation for a spirit-led ministry that compels the lost and worships and glorifies God through the development, refinement, and execution of His perfect gifts. With a unique and global vision for holistic ministry and entrepreneurial impact, Pastor Quinton and his wife are working to provide life-changing ministry, personal and professional development, and meet the most critical challenges people face today.Contact: pastorqclay@pillaroffire.church Support the show (https://www.buymeacoffee.com/mjfave)

Over the last two seasons, we have had the great opportunity to catch up with sports communication scholars. It may seem like we have gone a little overboard. Maybe. But, since many of us are consumers of sports media and many of us watching huge sporting events, these conversations about representations of athletes in a sports media context help us shape our perspective the next time we engage in sports viewing. Today's conversation is not too different. Today, we catch up with Dr. Amy Head Jones, who is the Director of Integrated Marketing Communication and an Associate Professor of Digital Communications at the University of West Alabama. Amy Head Jones grew up in Shelbyville, Kentucky in a family of sports enthusiasts. She began playing golf at the age of three, competitive golf at the age of eight, and concluded her amateur athletic career on an athletic scholarship at the University of New Orleans. During this time, Amy gained experience in the media and sport industries while working in public relations for the New Orleans Superdome and New Orleans Arena. This experience led her to pursue additional graduate education in these areas. She continued to work in the sport and media industries, serving as a graphic designer for bby Publications and as a golf teaching professional at Big Spring Country Club. In the spring of 2007, she was hired as a journalism and speech professor at UWA, a position she still holds today. Amy enjoys spending time with her husband Michael and son Rock, while supporting UWA athletics, exercising, playing golf, and attending University concerts, plays and pageants. You can check out some of her publications here: Jones, A. & Cooley, S. (2015). Beyond beauty and brawn: Winter Olympic athletes tackle gender stereotypes. Women, Identities and Culture, 1(1), 1-6. Jones, A. & Cooley, S. (2013). Athletes who sparkle: Stereotypes in the televised coverage of the 2010 Olympic Figure Skating Events. Journalism and Mass Communication, 3(5), 292-303. Cooley, S. & Jones, A. (2013). A forgotten tweet: Somalia and social media. Ecquid Novi: African Journalism Studies, 34(1), 68-82. Greer, J. & Jones, A. (2012). Beyond figure skating and hockey: How U.S. audiences gender-type winter Olympic sports. The International Journal of Sport and Society, 3(4), 129-14 0.