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For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of The Bathroom Break series, hosts Jay Schwedelson and Daniel Murray share smart, ethical ways to analyze competitors' marketing strategies. They break down free tools and real tactics you can use today—without ever copying your rivals.=================================================Best Moments:(01:29) Understanding how to reverse engineer competitors' marketing strategies(01:53) Identifying different types of competitors: direct, category, and attention stealers(02:45) Using SparkToro to discover hidden influencers your audience follows(03:41) How to determine what email platform competitors are using (esp@sendview.io)(04:15) Leveraging ChatGPT to analyze marketing strategies on different websites(04:43) Using BuiltWith to see competitors' tech stacks and website tools(05:14) Analyzing successful ads with Meta Ad Library(06:05) Exploring competitor keywords and ads with SpyFu(06:28) Experiencing competitors' marketing funnels firsthand(07:40) Brief discussion about living in Miami and dealing with hurricanes and heat=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
Ready to stop screaming into the social media void and start getting found by clients already searching for you? In this episode, I'm joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing. We talk about: How SEO helped Brittany go from zero clients to fully booked What SEO actually is (beyond just Google) Why optimizing your content is easier AND more powerful than you think The biggest myths around SEO (like “It takes forever to work”) How to make SEO work with your personality, not against it Why relying only on Instagram is costing you leads We also dive into Brittany's unique SEO & Grow Method, how quickly her clients are seeing results (like two days fast), and how you can repurpose content you're already creating to start building evergreen traffic now. Lastly, we talk about Britt's experience as a client inside of The Distinctive Edge! Fun Fact: since recording this episode she went onto reach her launch goal for her program. #WINNING Whether you're brand new or scaling your business, this is the episode that'll finally make SEO click—and get your content working for you.
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It's our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we're loving each year has become a bit of a tradition here at the Content Sells Podcast. In today's show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list of 79 content marketing tools to help you in all kinds of areas, including: AI Tools Productivity Tools Content Creation & Collaboration Tools Broadcast / Streaming Tools And so much more! Listen to This Episode To: Discover the AI tool that edits your videos simply by tweaking the transcript – no video skills needed. Learn how a walkie-talkie app is revolutionising client communication and team collaboration. Find out how a new AI agent can autonomously build an app for you – yes, really! See how personalised AI assistants are streamlining tasks and remembering your preferences. Explore the rebranded platform that's making content delivery seamless and searchable. Get the scoop on the video editing app that's making social media content creation a breeze. Learn our preferred tool for generating custom images within your chat interface – no design skills required. Discover the tool that's turning voice notes into actionable content and strategies. Find out how to repurpose your spoken ideas into polished content effortlessly. See how to automate the removal of filler words from your videos for a more professional touch. Learn how to add interactive calls-to-action directly within your video content. Explore how to use AI to analyse datasets and create insightful visual reports. Discover how to create a personalised content hub that's easy to navigate and search. Find out the AI tool we use to summarise and repurpose your video content for different platforms. Learn how to create custom AI assistants that can help your clients with their content strategies. And much, much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist EP 257 - How to Get Free Leads & Buyers on Instagram With Nicole Burke https://herbusiness.com/podcast/how-to-get-free-leads-and-buyers-on-instagram-with-nicole-burke/ Nicole Burke – Gardenary https://www.gardenary.com/ Evelina Kagan – Evelina Kreative https://www.evelinakreative.com/
Join us, while we're Waiting For Review, This week we talk about: - Being back after a break! Sorry for leaving you so long. - New office setups, - Daniel's trip to the OMR festival... where he went racing
Getting your music heard requires the right combination of talent and strategy. Bree Noble chats with Benji Stein, creator of Playlist Supply and Booking Agent IO, who talks about some of the music marketing tools indie artists can use to gain better listener exposure. They dive into the process of playlist promotion, the right way to secure gigs, and why DIY strategies can put musicians in control of their careers. Benji also shares how artists can connect with playlist curators, track playlist performances, and land bookings without relying on middlemen. If you are ready to take charge of your music marketing and expand your audience, this episode is packed with actionable insights.
Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/ LinkedIn: https://www.linkedin.com/in/shawnreddy/ YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices. Website: https://pronotary.com/ LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/ Instagram: https://www.instagram.com/pronotaryllc/# Facebook: https://www.facebook.com/pronotaryllc/ In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Shawn Reddy is the Founder and Chief Marketing Officer of AI Advantage, an AI-as-a-Service company serving over 500,000 monthly users and 400+ global clients. He specializes in AI-driven cold outreach strategies that consistently generate 25%+ booked call rates and 60%+ response rates, helping businesses boost revenue through authentic, human-like automation. With over five years of marketing leadership experience, Shawn is passionate about content marketing, videography, and creating high-performing funnels for SMBs. His mission is to make AI solutions more accessible while maintaining real human connection at scale. Website: https://www.aiadvantageagency.co/ LinkedIn: https://www.linkedin.com/in/shawnreddy/ YouTube: https://www.youtube.com/@Shawnreddyvids Facebook: https://www.facebook.com/Theaiadvantage?mibextid=LQQJ4d Katie Tremulis is a Senior Sales and Marketing Executive at ProNotary, specializing in Remote Online Notarization (RON) solutions. With a focus on enhancing anti-money laundering efforts, she leverages advanced identity verification technologies to improve transaction security. Katie has contributed thought leadership on the application of RON in legal contexts, such as cross-country divorces, and is dedicated to advancing secure digital notarization practices. Website: https://pronotary.com/ LinkedIn: https://www.linkedin.com/in/katie-tremulis-94a780b9/ Instagram: https://www.instagram.com/pronotaryllc/# Facebook: https://www.facebook.com/pronotaryllc/ In this episode, we discover how different tools are transforming B2B strategies with AI Advantage, LinkedIn magic, and more. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Amazon Marketing Cloud (AMC) is the most powerful tool you're not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you're a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here's the interesting thing, it's built right into you. It's your ears!The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.When's the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.I hope this inspires you today. Let's listen, let's read the room, let's read the audience, so we know how to attract the right people into our world.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs into AI tools leads to better outcomes, and why critical thinking remains essential even when incorporating technology.Listeners will hear specific strategies Donna implemented, such as setting up client intake forms and automating task reminders to create a more efficient and organized system. She also emphasizes the need for regular review of processes to ensure technology supports goals rather than adding unnecessary complexity.The episode encourages marketers to start with small improvements, focus on one system at a time, and take a thoughtful approach to integrating technology into daily work. Donna reminds listeners that success comes from building strong, sustainable client relationships, supported — not replaced — by AI.Episode Highlights:• 00:00 Introduction to B2B Marketing Excellence and AI• 00:23 Challenges of Modern B2B Marketing• 00:46 Donna's Personal Workflow Struggles• 01:54 Leveraging AI for Workflow Improvements• 03:40 Creating a Paperless Workflow• 08:36 The Importance of Client Follow-Up• 10:21 Streamlining Processes with AI• 12:53 Final Thoughts and Encouragement• 15:28 How to Get Further AssistanceIf you are looking for ways to streamline your marketing processes and better integrate AI into your daily work, we invite you to visit www.worldinnovators.com.There you can sign up for a one-hour AI Strategy Session, schedule an in-office presentation, or organize a customized workshop for your team.Together, we can help you create a system that works — so you can focus on what matters most: building strong client relationships and achieving lasting success.
Welcome to the Art of Value Whispering podcast Today, I dive into a concern that so many business owners have: How to Market Your Business Without the Burnout. I'll be sharing simple strategies for sustainable visibility, Marketing your business doesn't have to feel like a constant hustle that drains your energy. In this episode, I share how you can show up consistently and stay visible without burning yourself out. It's about working smarter, not harder — building real connections, using your content intentionally, and making your marketing sustainable for the long haul. Join me in this episode to learn simple strategies that help you stay visible, stay energised, and build lasting momentum without the overwhelm. “Consistency in marketing isn't about doing more — it's about doing what matters most, with heart and intention." - Melitta Campbell In this Week's Episode... You will discover: 5 practical strategies for sustainable marketing How to repurpose your best content to save time and maximise your impact Why batching your energy — not just your tasks — will change how you create How to build a 90-day marketing plan that aligns with your offers and energy The importance of creating a simple daily marketing rhythm that moves the needle Why growing your email list should be a top priority (and how to start with what you already have) How staying anchored in your value sweet spot can make marketing feel effortless and energising “Marketing success isn't about who shouts loudest, but who resonates the deepest." - Melitta Campbell If you're ready to take control of your habits and make real progress in your business this year: Check out Melitta's Value Whispering Blueprint Program at valuewhispering.com. Join the conversation in the Dream Clients Club here and share your biggest challenges in taking action! Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here. Connect with Melitta Website Facebook Linkedin Twitter YouTube Visit: TEDx Swansea website Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) You May Also Enjoy... The SAVVY Approach to Marketing - Melissa Ambers Are these Marketing Myths holding you back? Discover my 20min Social Media Marketing Strategy How to Stop Procrastinating with GetResultsology Building Your Marketing Confidence > More Podcast Episodes
Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequently asked questions. Reviews can also serve as a helpful tool for evaluating and honing in on your strengths, showcasing your value, and even areas for improvement. We share our tips--and even what Liz wrote a client just this week--about how to lead your witness with authenticity!Have a question--click here to ask us.Want to be a part of our Designer Salary Survey? CLICK HERE to complete and once we compile the results we will send it directly to you!RESOURCE LINKS:Damn Good Designer - Damn Good Designer - WebsiteThe best business coaching for Interior designers—seriously. This is not some wham-bam glamathon; It is the real deal you have been looking for and what is missing from the business coaching marketplace today. The Design Paradigm - The Interior Design Paradigm - WebsiteA 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.Join our FREE Facebook GroupsSmall Business - Think Big - FacebookWhat They Didn't Teach You in Design School - Facebook GroupFor designers who need honest talk and a place to work on the business, marketing and promotion small business owners need. Subscribe to our Newsletter***Any use of this page and its content to develop or train artificial intelligence or to do computer analysis is prohibited.***
Elizabeth Henson helps business owners who want to become industry leaders build powerful communities around their brand so that marketing becomes light and easy. In this summit interview, Elizabeth shares how she built a high-converting, value-packed marketing strategy around a simple quiz. This strategy doesn't just generate leads—it pre-qualifies them, nurtures trust, and drives interest in her priority list all without pressure or a full funnel in place. To stay in touch and continue learning from Elizabeth, check out her FREE Resource by taking her quiz to discover your next action step to unlock a more fun and profitable business!This quiz will help you find out where exactly to spend your energy, and get the marketing strategy that will skyrocket your results!Listen to Elizabeth on: The Messy Success PodcastFollow her in Instagram: @elizabeth.hensonVisit her website: www.elizabethhenson.co
We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …
Hosting events has been an absolute game-changer for lead generation and building genuine connections. Joe and Carly are huge fans of taking something as simple as a webinar, giving it a little makeover, and calling it an “event.” Trust us, it makes a world of difference! When you frame it as an event, it instantly feels more exciting and engaging—not just for your audience but for you too.Events create real value for participants and foster a sense of community that's hard to replicate. There's just something special about coming together, sharing ideas, and making connections that stick. That's why we are always encouraging solopreneurs to lean into hosting events. It's the perfect way to connect with your audience, build relationships, and show that human interaction is way more powerful than just another piece of content.So tune into this episode to find out more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business. So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro
Was wäre, wenn du keine perfekte Strategie brauchst, keinen fancy Funnel – sondern einfach deine Geschichte? In dieser Folge zeige ich dir, wie du dein Storytelling gezielt für den Business-Aufbau nutzt, Vertrauen aufbaust und echte Kund*innen gewinnst – ohne Verkaufsdruck, sondern durch Verbindung. Diese Folge ist Pflicht, wenn du dich noch zurückhältst – obwohl du längst etwas zu sagen hast.
Welcome to the Art of Value Whispering podcast Today, I dive into a real concern I often hear in my conversations with entrepreneurs: Why does marketing feel like a chore? And Can I change that? If you've ever found yourself dreading content creation, felt stuck wondering what to post next, felt disheartened by your lack of results or avoiding marketing altogether, this episode is for you. You'll learn how to create visibility in a way that feels aligned, authentic and enjoyable (it is possible, I promise). Join me in this episode to discover practical tips and strategies on how to stop your marketing from feeling exhausting and futile, and start it becoming a genuine expression of the value you bring. “If your marketing feels like a chore, it's likely because it's not aligned with your strengths, values or energy.” - Melitta Campbell In this Week's Episode... You will discover: Why your marketing feels draining, and how to shift that energy Practical tips on how you can make your marketing more enjoyable The power of focusing your marketing and messaging on your ideal client Why quality, not quantity, is key and how to choose the right channels for you The three essential mindset shifts that can make your marketing more joyful and sustainable How to reframe your content as a conversation, not a performance, and why that changes everything How focused visibility makes a bigger impact than showing up everywhere “Marketing done well can be a catalyst for positive change, even if someone never becomes your client.” - Melitta Campbell If you're ready to take control of your habits and make real progress in your business this year: Check out Melitta's Value Whispering Blueprint Program at valuewhispering.com. Join the conversation in the Dream Clients Club here and share your biggest challenges in taking action! Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call Join the Weekly Live Masterclasses : The Value Sessions Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community. You can register for this free online event here > About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here. Connect with Melitta Website Facebook Linkedin Twitter YouTube Visit: TEDx Swansea website Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) You May Also Enjoy... Visibility Confidence Masterclass Standing out Without Shouting: The Art of Being Seen The SAVVY Approach to Marketing - Melissa Ambers Celebrating 250 Episodes! The Blueprinters' Journey to Success Are these Marketing Myths holding you back? > More Podcast Episodes
You don't need more traffic. You need to stop losing the visitors you already have, and LeadConnect Pro's Visitor Intelligence Platform can help you. Click https://leadconnectpro.net/visitor-intelligence-platform/ for more info. LeadConnect Pro City: Tacoma Address: 1120 Pacific Ave Website: https://leadconnectpro.net
ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you. We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence. ENGAGE BY BEING AUTHENTIC ON STAGES As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are. Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine. Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference. BUILDING RELATIONSHIPS THAT LAST Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving. Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more. Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience. CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth. I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically. Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently. CRAFT YOUR UNIQUE STORY Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you've faced not only humanizes you but makes you more relatable to your audience. People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative. In this episode, discover how the origin stories of Mel Robbins and Gary Vaynerchuk help build their brand. If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at podcasttalentcoach.com/apply. Let's grow your audience together.
In this episode, I explore the art of storytelling in business with guest Kris Jones, founder of The Red Door Designs. Kris shares insights into how crafting a compelling single story can transform a business's marketing strategy, increase revenue, and build stronger customer relationships. This engaging conversation covers practical tips, including the importance of video content, the use of teleprompters and editing software, and strategies for creating concise and impactful marketing messages. Key Moments: Meet Kris Jones from The Red Door Designs Understanding the Power of a Single Story The Structure and Elements of a Compelling Story The Role of Video Content in Marketing Tools for Effective Video Content Creation and Editing Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE Connect with Guest - Instagram | @reddoordesign Facebook | @reddoordesign YouTube | @reddoordesign Website | reddoordesigns.com LinkedIn | @reddoordesign Turn Your Website Into a Money Making Machine | ACCESS HERE Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Programs: The Perimenopause Project | jennpike.com/theperimenopauseproject The Hormone Project Academy | jennpike.com/thehormoneproject Synced Virtual Fitness Studio | jennpike.com/synced The Simplicity Women's Wellness Clinic | jennpike.com/wellnessclinic The Audacious Woman Mentorship | jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to hello@jennpike.com and I'll do my best to share helpful insights, thoughts and advice.
Unlock the secrets of multifamily investing with Silicon Valley marketing pro Ed Matthews! In this episode, Ed shares his incredible journey from working with top tech companies like DocuSign to building a thriving real estate empire through strategic renovations and investment strategies. If you're looking to grow your investment portfolio, generate wealth, and gain actionable insights into real estate investing, this episode is for you!
Welcome to the Art of Value Whispering podcast Today I'm joined by Josefine Wanner—a former corporate executive turned LinkedIn specialist. After nearly 20 years in the corporate world, a wake-up call led her to walk away from her career and start fresh. What began as a backup plan soon became her calling, leading her to launch the Empowered Entrepreneur Programme and, later, a thriving business helping others succeed on LinkedIn. In this episode, Josefine shares the key lessons from her journey, along with actionable strategies to help you build visibility and attract your ideal audience on LinkedIn. “Your LinkedIn profile is a landing page—make it inviting, engaging, and action-driven. Use your banner strategically to guide visitors toward the next step." - Josefine Wanners In this Week's Episode... In this episode, you will learn: Josefine's 5-step LinkedIn checklist framework How to craft LinkedIn posts that drive engagement The power of an optimized profile How to overcome doubts & fears about posting online Practical strategies for LinkedIn success How to use AI effectively while maintaining your authenticity How to structure LinkedIn posts for maximum impact
How can a communications plan transform your business outreach? Join hosts Sid Sexton and Keith Glines on this episode of the Overlap Podcast as they unpack the art of intentional communication. From targeting the right audience to tailoring messages for specific platforms, they reveal how a solid plan can boost engagement and drive results. Whether you're a small business owner or a leader looking to sharpen your marketing, this episode offers practical insights to help you thrive in today's digital landscape. What You Will Learn Why a communications plan is more than just a marketing budget. How to match your message to the right platform and audience. Simple tools to streamline your communication strategy. The power of blogging for lasting business impact. Key Topics Discussed Platform Demographics: Where do your customers really hang out online? Message Tailoring: What works on LinkedIn won't fly on Facebook—why? Aggregators vs. Intentionality: Are you sabotaging your reach without knowing it? Blogging as a Power Tool: How one piece of content can fuel everything else. AI in Marketing: Can tech like ChatGPT or Meta AI save you time? Show Resources and Links Overlap Podcast Website: Download the free Communications Plan eBook at overlaplife.com. Quotes "The words that you say matter to get the numbers." – Keith Glines "One well-written post beats a hundred every time." – Keith Glines "A blog is the most powerful tool you have SEO-wise." – Keith Glines Conclusion A communications plan isn't just about posting more—it's about posting smarter. Sid and Keith break down how intentional messaging can connect you with the right people, on the right platforms, at the right time. Take their advice: craft a plan, use the tools available, and watch your impact grow. Sponsor Spotlight Barranco and Associates: Johnny Barranco offers holistic financial strategies to align your money with your goals—visit barrancoandassociates.com. Content Fresh: Transform your social media growth with Content Fresh's proven strategies at contentfresh.com. Roadmap for Growth: Chris Francis and Rick Miller's course helps small businesses scale smart—check it out at treebusiness.com. C2 Wealth Strategies: Wes Cody and his team provide personalized financial planning for your future at c2wealth.com.
Pooja Khandelwal is a dynamic Marketing Leader with over a decade of experience driving growth in SaaS and B2B industries. She specializes in crafting data-driven strategies that boost engagement, optimize lead funnels, and deliver measurable ROI. Pooja is known for building cross-functional collaboration, fostering people-first cultures, and scaling marketing initiatives that leave a lasting impact. Website: https://www.civrobotics.com/ LinkedIn: https://www.linkedin.com/in/poojakhandelwal2024/ YouTube: https://www.youtube.com/@civrobotics Instagram: https://www.instagram.com/civrobotics/# Lisa Bennett is a seasoned marketer with over 25 years of experience working in a range of global tech companies. Most recently, she served as CMO at Kaltura, where she oversaw everything from marketing strategy to demand generation, public relations, and brand experience. In 2021, she played a key role in preparing the company for its successful IPO on Nasdaq. Lisa is a member of Israel's Global CMO (G-CMO) community and a contributor to the Forbes Communications Council. Prior to her tenure at Kaltura, Lisa managed PR and communications at Cyota, where she contributed to its acquisition by RSA Security for $145 million. She then moved on to directing PR and marketing for RSA's consumer business arm. Lisa is passionate about balancing the art and science of marketing while enjoying time with her four kids and dedicating herself to volunteer work. Website: https://wevo.energy/ LinkedIn: https://www.linkedin.com/in/lishkee/ YouTube: https://www.youtube.com/channel/UCwBpp5pV4TJu77LRvrt0R7Q In this episode, we explore marketing insights, AI trends, and strategic growth with Pooja and Lisa. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
In this edition of BackaBiz with Standard Bank, John Maytham chats to Prince Masuku, founder of MazikMail — a smart email platform helping South African creatives connect with over 2,000 verified media contacts. Prince stands a chance to win R10,000 in cash — or even R40,000 this Friday if he has a Standard Bank Business account! Standard Bank’s MyMoBiz campaign celebrates resourceful small businesses in the Western Cape. Think you’ve got what it takes? Search Standard Bank MyMoBiz and enter before Friday!See omnystudio.com/listener for privacy information.
Pooja Khandelwal is a dynamic Marketing Leader with over a decade of experience driving growth in SaaS and B2B industries. She specializes in crafting data-driven strategies that boost engagement, optimize lead funnels, and deliver measurable ROI. Pooja is known for building cross-functional collaboration, fostering people-first cultures, and scaling marketing initiatives that leave a lasting impact. Website: https://www.civrobotics.com/ LinkedIn: https://www.linkedin.com/in/poojakhandelwal2024/ YouTube: https://www.youtube.com/@civrobotics Instagram: https://www.instagram.com/civrobotics/# Lisa Bennett is a seasoned marketer with over 25 years of experience working in a range of global tech companies. Most recently, she served as CMO at Kaltura, where she oversaw everything from marketing strategy to demand generation, public relations, and brand experience. In 2021, she played a key role in preparing the company for its successful IPO on Nasdaq. Lisa is a member of Israel's Global CMO (G-CMO) community and a contributor to the Forbes Communications Council. Prior to her tenure at Kaltura, Lisa managed PR and communications at Cyota, where she contributed to its acquisition by RSA Security for $145 million. She then moved on to directing PR and marketing for RSA's consumer business arm. Lisa is passionate about balancing the art and science of marketing while enjoying time with her four kids and dedicating herself to volunteer work. Website: https://wevo.energy/ LinkedIn: https://www.linkedin.com/in/lishkee/ YouTube: https://www.youtube.com/channel/UCwBpp5pV4TJu77LRvrt0R7Q In this episode, we explore marketing insights, AI trends, and strategic growth with Pooja and Lisa. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Are you a solopreneur looking to build your email list? Chances are you've tried Mailchimp - but is it right for you? WMappDigital examines a great alternative with MailerLite! Find out more at: https://wmappdigital.com/mailchimp-vs-mailerlite/ WMappDigital City: Sheridan Address: 30 N Gould St. Ste R Website: https://wmappdigital.com/
Your business is unique. Your story is unlike anyone else's. And no matter how smart technology gets, it can never replace the heart and soul you bring to the table.In today's episode, Fiona Killackey dives into how you can reconnect with what makes your business yours—even in a world that's increasingly driven by AI. Because while AI can help with tasks, it can never replicate the creativity, the human touch, or the authenticity that makes your brand stand out.In this episode, Fiona discusses:The truth about AI: it's a tool, but it's not a replacement for the personal connection you've built with your customers.Why your journey and story are the most powerful parts of your brand—something no machine can imitate.Practical tips for using AI without losing the realness that your audience connects with.How to embrace your individuality and keep your business aligned with your true self.This episode is all about reclaiming your passion, staying authentic, and using technology as a tool to enhance—not replace—what makes you and your business shine. Tune in as Fiona shows you how to reignite that fire! WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
Impress your future customers with plenty of proof of why they should choose your business with the help of mBrain's AI-powered solution for online reputation management. Learn more about how mBrain can boost your sales at: https://ai-mbrain.com/near/melbourne/ mBrain City: Tallinn Address: Sepapaja 6 Website: https://ai-mbrain.com
In this episode Ciaran and Daniel Rowles dive into the most exciting new tools that can transform the way marketers work—from AI-powered social media automation to SEO optimisation and content enhancement tools. They also share a whole range of special offers for listeners for each of the tools. Core topics covered include: AI-Powered Social Media: Powerful Tool or Terrible Content Creator? Explore the rise of AI-assisted tools that promise to make marketing more efficient. From Blaze, an AI-driven social media content creator, to advanced AI-powered image generators like Flux, we uncover how artificial intelligence is reshaping content creation. Mastering SEO with Existing Content Analysis The hosts explore Content Raptor, a powerful tool that analyses your website's search performance and suggests improvements to maximise organic traffic. Learn how updating your existing content can drive thousands of additional visits. Competitive Intelligence & Market Research Ever wondered what your competitors are doing? Competitors App helps marketers monitor competitors' ad strategies, website updates, social media activity, and even customer reviews—all in one place. Content Creation and AI Detection With AI-generated content on the rise, ensuring quality and originality is more important than ever. We explore Surfer's AI Detector, a tool that helps identify AI-written content and discuss strategies for making AI content feel more human. The Real Value of Social Media Marketing Is social media still worth the effort? The team discuss why less is more and how businesses can make social content truly impactful rather than just flooding feeds with generic posts. Learn why YouTube optimisation might be a better investment than traditional social platforms. -- You'll find all links on TargetInternet.com Show notes: Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
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Welcome to the Art of Value Whispering podcast Today I'm joined by Beth Sherman, a former comedian and keynote speaker on better engagement and communication. Beth's love for comedy started young. She grew up in a humorous household and collected stand-up records from flea markets. Though she admired comedians, she didn't see herself on stage and pursued a career writing for TV instead, working on major shows like The Late Show with David Letterman and Ellen. Encouraged by fellow writers, she eventually took the leap into stand-up, performing across the U.S. and even for military troops overseas. Today, she helps professional speakers authentically use humor as a tool for connection and engagement. Join me in this episode as Beth shares how to use humour as a tool to create instant connection and engagement with any audience, and fuel your business success. “A touch of humour boosts engagement, strengthens connections, and makes your message unforgettable.” - Beth Sherman In this Week's Episode... In this episode, you will learn: The rules of comedy and their business applications Balancing detail and humour in messaging The impact of humour on audience engagement Reframing humour for corporate communication How humour can make you and your message interesting and memorable How to strengthen audience's connection through humour
Brianne Fleming is a marketing educator, speaker, and the creator of #PopChat, a weekly livestream that has become a national trending topic. Through #PopChat and her podcast, Making the Brand, Brianne explores marketing lessons inspired by pop culture. Her newsletter, By Popular Demand, was featured in Forbes as one of the top marketing newsletters. With over a decade of experience in branding and social media, Brianne teaches at the University of Florida and empowers creators and businesses to build connections with their audience by tapping into culture, crafting relatable stories, and sparking nostalgia.
Ever feel like others effortlessly connect with their audience while you struggle to stand out? The secret isn't a massive following or polished content—it's authentic storytelling. In this episode, we break down seven actionable strategies to tap into your personal journey, build emotional connections, and showcase your story in a way that resonates. Learn how to share your struggles, highlight real client experiences, and create engaging narratives that keep your audience coming back. Authenticity wins in 2025—so let's ditch perfection and embrace real, relatable storytelling. Let's dive in!
On this episode of The Art of Franchise Marketing, we are joined by Robert Mitchell, Chief AI Officer at WSI Digital Marketing Services. As an advisory service, WSI is at the forefront of integrating AI into digital marketing, helping franchise brands enhance their strategies with cutting-edge AI tools.Robert dives into the evolving role of AI in marketing, from data security and compliance risks to AI-powered automation and content generation. He explains how businesses can fine-tune AI models for proprietary use, leverage automation for efficiency, and navigate the shift from traditional SEO to AI-driven search visibility.
Points of Interest01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels.06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the need to overlay real marketing data on top of strategic visualizations, allowing agencies and marketers to prove and optimize their funnel strategies effectively.08:25 – 10:05 – The Importance of Visual Communication in Business: Marcel and Mikael discuss how visual communication aids in client understanding, enhances learning, and fosters trust, a principle rooted in adult learning theory.10:42 – 12:13 – Impact of Visual Strategies on Agency Sales & Retention: Using visual models in sales processes helped Mikael's agency close deals faster and at higher prices by positioning services as strategic solutions rather than commodity offerings.12:24 – 14:06 – Enhancing Client Retention with Visual Reporting: By consistently tying marketing efforts back to a visualized strategy, agencies can effectively communicate progress, highlight bottlenecks, and demonstrate value to clients.15:02 – 17:08 – Clients Need a Clear Path, Not Just Services: Clients struggle to see how individual marketing services fit into a bigger strategy. Mapping out a clear pathway from initial engagement to desired outcomes transforms how clients perceive agency value.20:56 – 24:06 – Transitioning from an Agency to a SaaS Business: Mikael shares key lessons from shifting from an agency to SaaS, emphasizing the importance of knowing one's strengths, finding a technical co-founder, and solving real customer problems.27:19 – 32:24 – Common Pitfalls in SaaS Development: Mikael and Marcel discuss the challenges of product development, the need for technical expertise, and the mistake of building features based on assumptions rather than market feedback.32:42 – 36:12 – The Reality of Finding Product-Market Fit: The conversation highlights the challenge of achieving product-market fit, the importance of iterating quickly, and the value of starting with a service-first approach before building software.37:03 – 39:00 – Shifting Mindsets: From Proving Yourself Right to Proving Yourself Wrong: Marcel shares a key insight: the biggest shift in product development success comes when founders move from trying to validate their own ideas to actively seeking to disprove them as quickly as possible.Show NotesConnect with MikaelLinkedInFacebookFacebook GroupFunnelyticsLove the PodcastLeave us a review here.
Ready to document your journey as a small business owner? It's easier than you think, and it doesn't need to be perfect. In today's episode, Fiona Killackey dives into why sharing your real, unfiltered business story is one of the best ways to connect with your audience. Fiona will walk you through:How being real, even on the messy days, builds stronger connectionsSimple tools you already have to start creating contentHow to feel comfortable on camera without the pressure of perfectionEasy steps to get started and keep it simpleIf you've been holding back because you're waiting for everything to be “just right,” this episode is for you. Let's get into it. WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
Did you know that compared to social media platforms, podcasts are a powerful tool to rope in a dedicated audience? The average listener will give a brand-new podcast they've never heard before anywhere from five to fifteen minutes to decide whether the podcast is worth listening to. Compare that to the two seconds that it takes to scroll through an Instagram feed! In this episode of Health Coach Academy, we're talking to Brave Moon Podcasts' Podcast Producer Jamie Kennedy to shed light on the power of podcasting as an effective marketing tool to grow your business! Notable Quotes “That's what I really love about podcasting, and that's ultimately why I became so passionate about it, is that it's allowing us to have deeper conversations about things that matter most.” - Jamie Kennedy In this Episode of Health Coach Academy Omar introduces the episode's guest, Jamie Kennedy (01:30) Jamie Kennedy's origin story and how she ended up in the podcast space (03:39) Podcasting statistics: you only need 21 episodes (05:40) The contrast between social media and podcasts (06:35) The power of podcasting as a marketing outlet (08:30) The biggest thing to consider when starting a podcast (11:20) Niching down to become ruthlessly specific (13:50) Aligning contents' goals with their content (16:06) The value of having a lead magnet to collect emails (17:22) What stops podcasters from getting to 21 episodes (19:24) A long-time listener who never left a review (22:28) Why people don't leave reviews (23:17) Podcast analytics: look at the consumption rate, not the download count (25:03) Increasing podcast downloads by including show notes (29:50) Which platforms to upload podcasts (31:44) Putting the show notes in the episode description (33:12) Utilizing targeted ads in podcasts (36:57) Where to find and keep up with Jamie Kennedy (41:37) Relevant Links Jamie Kennedy LinkedIn Brave Moon Podcasts – Website | LinkedIn | Facebook | Instagram Brave Moon Podcasts Contact Brave Moon Podcasts: FREE Niche Brainstorming Sheet Don't forget to check out! The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!
Episode 128: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptCreating and validating a business idea can be very intensive and time-consuming, taking months of development and testing to create a “minimum viable product”, testing it in the market, getting feedback from different audiences, gathering the data, analyzing the results, etc.But now, with the right AI tools, you can get all of this done within minutes for free.In this episode Alex Golimbievsky reveals how he uses AI to find and validate profitable business ideas and offers. He goes into detail about what information you need to feed into the AI, what questions to ask to get a meaningful response, how to prevent the AI from giving you bad answers, and more.About Alex Golimbievsky: Alex is a passionate serial entrepreneur and investor who founded and led five technology companies, two of which resulted in 7- and 8-figure acquisitions. He has coached hundreds of entrepreneurs and small business owners with revenues ranging from $100k to $10mm. His insights and coaching landed him as a repeat coach & judge on The Blox, an entrepreneurial reality TV show that streams on Prime Video.Alex specializes in helping companies achieve precise product-market fit, drive revenue growth, and scale effectively. He leverages AI to create scalable, efficient growth strategies—making cutting-edge technology approachable and turning complex challenges into clear, actionable solutions.In his imaginary spare time, Alex travels with his wife, fathers two young entrepreneurs, reads an irresponsible amount of sci-fi books, eats ugly food, and plans his eventual colonization of Mars.Register for Alex's Upcoming AI Workshop: https://masterclass.alexg.consulting/ai-workshop-marchConnect with Alex: https://www.alexg.consulting/ https://www.facebook.com/alex.golimbievsky/ https://www.instagram.com/golimbievsky/ https://x.com/AlexGolim https://www.tiktok.com/@businesscoachalex https://www.linkedin.com/in/alexgolimbievsky/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform. Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions. Topics discussed in this episode: Why fragmented marketing tools create costly tech stack chaos. How mixed messaging drives customers away from your store. What essential tools every e-commerce tech stack needs. How unified commerce bridges online and in-store shopping. Why customer retention beats expensive acquisition costs. What makes social proof at checkout boost conversions. How tech stack analysis reveals hidden cost savings. Why partnerships matter for merchant growth. What makes the perfect migration timeline work. How to consolidate marketing tools effectively. Links & Resources Website: https://www.growave.io/ Shopify App Store: https://apps.shopify.com/growave LinkedIn: https://www.linkedin.com/company/growave-io/ LinkedIn: https://www.linkedin.com/in/joefox88/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4arb94fp MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!
Highlights from this week's conversation include:Previewing Today's Topic (0:14Machine Learning Discussion (1:44)Conditions for Machine Learning Worthiness (6:59)Simplicity in Modeling (8:43)Predictive Analytics vs. Machine Learning (10:42)Optimization and Investment Problems (13:03)Practical vs. Theoretical Saturation (15:16)Building Relationships with Marketing Teams (19:52)Reporting Metrics and Attribution Models (22:49)Tracking Common Metrics (25:40)Understanding Profit Generation (27:46)ROI Calculation Challenges (29:49)AI in Customer Data Analysis (31:23)Execution Challenges in Marketing Automation (35:23)API Limitations in Marketing Tools (36:50)Optimizing Ads with AI (37:50)Challenges of Real-Time Data Integration (40:01)Final thoughts and takeaways (41:13)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it's a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don't need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience's needs, and start selling or gifting it in no time.Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they're a memorable way to stay top-of-mind with your audience.If you've ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.0:01:10 - How Rachel helps people monetize their expertise through low-content books.0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.0:08:25 - Use cases for branded planners, journals, and other low-content books.0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.0:13:00 - Low-content books as high-value marketing gifts for networking events.0:15:45 - Market demand and repeat sales potential for consumable books.0:17:30 - Improved quality options in print-on-demand services for professional branding.0:20:15 - Simplifying email funnels with shorter, more focused messages.0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sundFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality frJoin Copy Critique Club to get more clients from your copy by clicking here!
What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge. OVERCOMING YOUR BIGGEST CHALLENGE I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading. I thought the number was a bit crazy. Then one day, I realized how true it is. A client was trying to grow her podcast. Her biggest challenge was attracting new listeners. We decided the strategy that would fit best was appearing on other podcasts. Let's get in front of her ideal clients. We opened Apple Podcasts and started searching for podcasts that matched her caregiving niche. As we combed through the podcasts, nearly every other one had only released a few episodes and the last was months or years ago. They had faded away. Podfading is real. THOSE THAT HAVE FADED I did the same exercise with another client. We opened Apple Podcasts and searched "Get Untuck". Here is what we found. Even many of the top recommended podcasts have faded away, though with more episodes. These are listed in order that Apple Podcasts recommended them. Get Unstuck with Murielle Marie. 23 episodes last published 7/24/23. Get Unstuck Today by Paul Salter. 47 episodes last published 7/14/24. How To Get Unstuck with Helen Thomas. 19 episodes last published 5/28/24. Get Unstuck & On Target by Mike O'Neill. 203 episodes last published 2 days ago. Get Unstuck. Move Forward With Your Life by Jason Hopcus. 12 episodes last published 4 days ago. Get Unstuck by Becky Branton-Griemann. 48 episodes last published 4/20/22. Get Unstuck by Mutita Panmook. 245 episodes last published 1 day ago. Get Unstuck: Elite Voices Making An Impact by Maiken Kuhl. 31 episodes last published 12/13/24. Get Unstuck with Michele Lefler. 53 episodes last published 10/17/23. You get the idea that most of them fade away. But you're saying, "Erik, these all have 40 or 50 episodes." The next recommended podcast is Get Unstuck & Go by Rodrigo Labra. 4 episodes published last published 2/14/23. Then there is Unstuck With Me by Barbara Jebet. One episode published 5/7/20. Get Unstuck & Find Clarity by Lysia Nathanya. 2 episodes last published 10/10/19. Get Yourself Unstuck by Andrew Eaton – 3 episodes last published 3/27/20. And it goes on and on. YOUR BIGGEST CHALLENGES IS USUALLY ONE OF THESE THREE Most podcasts fade away due to three big challenges. First, the podcast becomes more work than they thought it would be. To overcome this challenge, you need a process in place to consistently produce your show. Next, podcasts fade away because it doesn't grow as fast as they thought it would. You need a system in place to methodically grow your audience. Finally, podcasts fade away because it doesn't generate money as fast as they thought it would. Most lack a strategy to generate revenue with their show. I imagine your biggest challenge has something to do with one of these three. Let's look at the biggest challenge from each of these listeners and see how we can overcome your hurdles. APPEARANCES INTO CASH The most significant challenge I face with podcasts is turning my appearances into cash. While I deeply value the opportunity to share my story and connect with new audiences, I want to better leverage these appearances to generate tangible income, whether through promoting my books, courses, or speaking engagements. Balancing that monetization goal while maintaining authenticity and value for the audience is a priority for me. -Sheldon Thanks for the question, Sheldon. You can maintain your authenticity and value by serving first. Brendon Burchard once said one of the reasons you're not making money is that you don't seek to help first. If you are using your podcast appearance to help listeners first, it is your obligation to offer to help them go even further by working with you. You can only teach so much in an interview. Help them clearly see what is possible. You can even point them in the right direction. Then, offer to help them implement it. Begin by creating a strategy for your interviews. Start with the end in mind. Where do you want to take them? When I'm interviewed, my goal is to get people to a sales video that will sell my program to help people launch their podcast. The video shows people how to walk through the 21 steps to launch. Then, the video offers the course to implement the checklist. During the interview, I help people see how easy it is to launch the podcast. We talk about the benefits of having a podcast. I help listeners envision having their own podcast and growing their significance in their niche. The interview is about inspiration and clarity. At the end of the interview, I invite people to get my podcast launch minicourse at www.podcasttalentcoach.com/launch. They opt in and get on my list. Then they get access to the 21-point checklist and a video that walks them through it. After going through the 5-minute video, they are invited to a call with me to answer their questions. Finally, I ask if they would like help implementing the plan. It's all about having a strategy and begin by serving people first. SHOULD I START My biggest challenge is to decide whether to start a podcast or just groom and promote myself as a guest on existing podcasts. I am leaning toward the latter as I am uniquely prepared to bring help, hope and healing to a huge, constantly-growing, group of pain-filled people. On the other hand, I am tech averse and doubt I have inclination, time, skill, or energy to take on development of an adequate self-conducted podcast. -Dale These are two separate strategies. Appear on other podcasts to get discovered and attract new followers. Have your own podcast to build relationships with your followers. When you have your own podcast, you get to have a conversation with your listeners every week. You get to share your story and let them get to love you. Creating a podcast isn't that difficult. Editing audio is like editing a Word document. Copy, cut, paste, delete. All the same commands. Saving it as an .mp3 is like exporting that Word document as a .pdf. If you can upload a photo to Facebook, you can upload audio to your host. After your podcast is set up, that's about all it takes each week. To get help walking through the process, join my for the free podcast launch workshop. Get the details at http://www.PodcastTalentCoach.com/launchworkshop. FINDING NEW AUDIENCES My biggest challenge is reaching new audiences. -Jeanette I have found the best way to grow my audience is partnering with others. Find people who are speaking to your ideal clients. Then, partner with them to reach more of your ideal clients. I recently had a former client reach out. She saw me speak on a group call about the power of getting interviewed on other shows. She called to say she is ready to relaunch her podcast. On top of that, she is partnering with another expert to launch a joint venture and would like my help. This is the power of partnering with others. You never know who is in the audience. MY BIGGEST CHALLENGE IS MY AGE I am 73, so not a spring chicken by any stretch of the imagination, but dumb as a post when it comes to technology. I would very much like to have my own podcast for my business that I am trying to get off the ground, but tech stuff bites me every time. I already have people interested in what I do, and I have had offers to be an affiliate, but I don't know how to set that up on my WordPress site. -Marilyn Start slowly, Marilyn. If you already have others interested in what you offer, sell it before you build it. If you can get 10 or 12 people to invest in a $500 course you teach live over 6 weeks, you can make a quick $5,000. This is what I did. I found multiple people who wanted to grow their audience. During conversations with each of them, I offered to teach them how in a 6-week course. They each paid me $500 before it even started. I recorded the entire program. That became my course. The $5,000 funded my other projects to find more clients. As I mentioned with Dale, the tech isn't that difficult. Plus, you can also find people to help you produce the show once you begin generating revenue with the course you just built. You don't need to build a big affiliate program on your Wordpress site until you have something that sells. Just get started. GETTING GUESTS My biggest challenge right now is getting consistent guests in my niche. -Greg Getting guests typically isn't very difficult. The biggest challenge is asking often. Not every invite will accept your invitation. Just keep asking. When you land a guest, ask them for referrals. If they have guest ideas for you, ask them to send an introductory email. The best chance of getting a guest is finding someone who has something to promote. That could be a book, program, organization or a variety of other things. Reach out to potential guests on a regular basis. Put it on your calendar and do it often. You'll find success. PARTNERS My biggest trouble is connecting with other podcasters to grow my podcast. As you know, many podcasts podfade and I'm finding that to be very true. Many of the podcast I'd love to connect with when I look them up have stopped producing months ago. I would like help in finding the best podcasts I can connect with. -Edwin Don't limit your options to only experts in your niche. Find anyone who speaks to your ideal clients. One of my clients is an accountant. His ideal clients are entrepreneurs. When he looks for partners, he isn't only looking for other accountants or even experts in the financial space. He is finding partners by looking for experts speaking to entrepreneurs. I could be a partner for him, because my audience if full of entrepreneurs. This client could partner with funnel experts, mindset coaches, social media marketing pros, or a variety of other influencers. Don't limit your scope. Find people speaking to your ideal clients. When you find a great partner, ask for referrals. Get them to introduce you to others. Once you get the wheel turning, you'll gain momentum. Have fun with it. YOUR BIGGEST CHALLENGE I would love to help you with your biggest challenge. Email your question or biggest challenge to coach@podcasttalentcoach.com. You can also get an hour of my coaching to build your podcast strategy. You can apply for that call at www.podcasttalentcoach.com/apply.
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on how to write it without losing your mind in the process. https://www.theagentsofchange.com/567
In this episode, I talk about overcoming fear, taking responsibility, and leveraging the unprecedented opportunities offered by social media today. I emphasize the importance of pushing past fear—whether it's fear of failure, judgment, or disappointing others—and embracing action to build the life you want. We dive into the power of organic social media, discussing how platforms like TikTok, Instagram, LinkedIn, and YouTube Shorts can completely transform businesses and lives without the need for massive budgets. I also highlight the need for self-awareness and resilience, sharing actionable advice for those held back by their parents, partners, or insecurities. If you've been waiting for a sign to start creating content or pursuing your dreams, this is it. Take advantage of this era—because it won't last forever. Let's break through excuses and start doing.
Ever thought about using a creative brief to make writing and marketing your book easier?This week's guest expert is Peter Murphy Lewis, founder of StrategicPete.com and fractional Chief Marketing Officer. Peter is known for turning complex marketing ideas into clear, useful strategies. He explains how to treat your book like a business, and how to tackle your marketing fears.Learn how a creative brief can act as your "road map" to success and why book marketing should start before you finish writing. Peter's insights can transform how you plan, write, and market your book.Key Takeaways:Start with a Creative Brief: Create a plan to set goals, measure success, and stay on track before you start writing.Treat Your Book Like a Business: Build a mission statement and track progress like a company to reduce risks and stay focused.Face Marketing Fears: Use "fear-setting" to name, understand, and tackle your worries about marketing and publishing.Begin Marketing Early: Use simple, affordable strategies like LinkedIn and YouTube to grow interest before your book launches.Focus on Feedback: Engage with a niche audience and value quality feedback over big numbers.Tune in to learn how smart planning and creative marketing can help your book succeed!*************************************************************************REALIGN, REINVENT, and RELAUNCH! Your Roadmap to Lasting Success Starts Here Are you ready to create the life you've always envisioned? In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum. What sets this unique program apart? ● Rewire limiting beliefs with neuroscience-backed tools. ● Build unstoppable momentum with daily practices and powerful accountability. ● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships. Through live coaching, community support, and innovative tools, you'll stay inspired and on track to achieve your biggest breakthroughs. [Mark Your Calendar—Enrollment Opens Soon!] This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success. Get ready to realign, reinvent, and relaunch!
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