Podcast appearances and mentions of Tony Robbins

Most people treat sleep like something that happens to them. Dr. Michael Breus, aka The Sleep Doctor, treats it like a system — one that can be built, optimized, and recovered no matter how badly you've abused it. In Part 2, Dwayne and Dr. Breus move from theory into full practice: the single morning habit that regulates your entire sleep schedule, the truth about supplements and peptides, and why a 78-year-old entrepreneur taking four different drugs to get through the day became drug-free in two weeks and now more productive than his staff can handle. In this episode: The one rule that regulates your entire sleep schedule The three-15s morning routine: 15 deep breaths, 15 ounces of water, and 15 minutes of direct sunlight within 20 minutes of waking — and why vitamin D is a circadian pacemaker The supplement framework most people get completely wrong Dr. Breus's unambiguous position on peptides: lab-use-only compounds are being injected by people who have no idea what the 10 or 20-year consequences are, and the only thing he's ever found that he cannot fix without medication or intervention is physical pain and major mental health issues How Dr. Breus accidentally became The Sleep Doctor: rejected from his first-choice sports psychology program, he sold himself into a sleep track, fell in love with clinical sleep medicine, and never looked back — "You change somebody's sleep, you change their life." Discover Your Chronotype - Take The Quiz: https://sleepdoctor.com/pages/dr-breus-podcast-dwayne-kerrigan Episode Highlights: 00:00 - Sleep Boosts Everything 00:22 - Podcast Welcome 01:24 - Wake Time Consistency 01:41 - Melatonin Timer Explained 03:12 - Minimum Sleep Safety 04:54 - Sleep Quality For Performance 06:41 - Exercise And Cooling Hacks 10:53 - Home Sleep Testing 14:51 - Sauna Timing And Cold Plunge 19:06 - Blue Light and Screen Stimulus 22:05 - Morning Sun Routine 23:51 - Supplements vs Bloodwork 27:50 - Magnesium Types And Research 30:24 - Avoid Over Supplementing 33:01 - Eight Hours Myth 34:42 - Modern Sleep Basics 35:40 - Kids and Teen Sleep 38:36 - What Good Sleep Feels Like 39:44 - Depression Meds and REM 45:29 - Entrepreneur Sleep Debt 49:39 - Peptides Sleep Shortcuts 54:36 - Sleeping Pills and Tapering 01:00:21 - Sleep Doctor Origin Story 01:04:03 - Sleep and Purpose 01:05:48 - Final Takeaways and Goodbye Resources mentioned: Take the Original Chronotype Quiz | SleepDoctor.com Sleep Doctor At Home Sleep Test (SleepDoctor.com) The Sleep Doctor At-Home Sleep Test provides clinical-level sleep analysis from the comfort of your own bed. Using two simple sensors and a connected app, users receive personalized results reviewed by a licensed provider in under a week. Orion Sleep — mattress topper for temperature regulation Eight Sleep — mattress topper referenced as comparable product ChiliPAD — referenced as comparable cooling product Full Script — Supplement Management & Lab Testing Platform Andrew Huberman — referenced in context of the apigenin/magnesium threonate sleep stack Dan Sullivan / Strategic Coach — case study referenced with permission Laird Hamilton and Gabby Reece — referenced in context of sauna/cold plunge performance camp Quotes: “ Everything you do, you do better with a good night's sleep. Everything. There's not a single biological function that you don't do better when you sleep.” - Dr. Michael Breus “ 25% of the people that show up on my doorstep, I have them go do blood work. As soon as we fix the deficiencies, they're done. They're gone. They don't need anything. But here's the funny part. Nobody has a deficiency in ashwagandha, right? Nobody has a deficiency in passionflower, right? Nobody.” - Dr. Michael Breus “ God's delays are not God's denials. You know, you thought you wanted to be this, and you were pursuing this expectation or this hope or this dream, but then what you really found was your true purpose.” - Dwayne Kerrigan “Wake up at the same time seven days a week. Notice I didn't say go to bed at the same time. I said wake up at the same time.” - Dr. Michael Breus “ Sleep is the currency of attention. You cannot pay attention to anything if you're not well-slept. ADD, ADHD gets worse when you're not well-slept. You can't focus. Everything depe- this is why sleep is so fundamental to life, is because it's, it literally dictates what you look at, what you focus on, and where you spend your time. It's all comes from whether or not you got a good night's rest.” - Dr. Michael Breus Dr. Michael Breus, Ph.D., is a double board-certified Clinical Psychologist and Clinical Sleep Specialist, and one of only 168 psychologists in the world to have passed the Sleep Medicine Boards without attending medical school. Known as The Sleep Doctor, he is the founder of sleepdoctor.com, was named the Top Sleep Specialist in California by Reader's Digest, and one of the 10 most influential people in sleep, and is the author of several books including The Power of When and Sleep, Drink, Breathe: Wellness is Too Complicated. He has appeared on Oprah, CNN, The Today Show, and The Dr. Oz Show more than 40 times, and lectures globally for organizations including YPO and Tony Robbins' Unleash the Power Within. Connect with Dr. Michael Breus: YouTube: Sleep Doctor Instagram: Sleep Doctor (@thesleepdoctor) Take the Original Chronotype Quiz | SleepDoctor.com Sleep Doctor At Home Sleep Test (SleepDoctor.com) The Sleep Doctor At-Home Sleep Test provides clinical-level sleep analysis from the comfort of your own bed. Using two simple sensors and a connected app, users receive personalized results reviewed by a licensed provider in under a week. Connect with Dwayne Kerrigan Facebook Instagram Linked In Website Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

Most people say they want financial breakthrough, but very few are actually walking in the faith it takes to get there. In this episode, Ray Higdon delivers a powerful and challenging message for anyone who feels stuck financially. The problem, Ray says, isn't strategy or timing. It's who you're being every single day, and whether you're truly walking in faith or just claiming to be. Ray draws on scripture, personal stories, and hard-won business experience to unpack what walking in faith actually looks like in practice. He shares the moment his company faced a $1.1 million hotel bill for a major event, how he was led to bring in John Maxwell as a speaker despite the enormous financial pressure, and why that obedience, not logic, produced the breakthrough. He also unpacks the parable of the talents, Abraham's willingness to sacrifice Isaac, and David's posture before Goliath to illustrate what genuine faith-driven decision-making looks like when the numbers don't make sense. This episode will challenge you to stop holding on so tightly to the money you have that you miss the investment God is calling you toward. If every opportunity looks like a cost instead of a door, this message is for you. Ray's raw honesty and faith-based perspective make this one of the most compelling episodes for entrepreneurs and network marketers who want God-led financial growth, not just hustle. —

Episode SummaryIn this episode, Morgan sits down with Eli Wilhide, one of the most respected sales trainers and communication experts in the world.After spending 14 years working alongside Tony Robbins, becoming one of his top closers, and delivering thousands of presentations, Eli developed a deep understanding of what actually drives influence, trust, and buying decisions. He explains why most people focus on scripts and tactics when the real game is psychology, presence, and human behavior.The conversation dives into trust, confidence, influence, objection handling, identity-based communication, and how elite communicators create certainty in others. Eli also shares behind-the-scenes lessons from working with Tony Robbins, the difference between influence and manipulation, and why the best salespeople focus on changing beliefs rather than overcoming objections.This episode is a masterclass in communication, persuasion, leadership, and understanding what truly drives human decision-making.Episode Timestamps0:00 Intro1:15 Meet Eli Wilhide2:25 Lessons from Tony Robbins5:17 Presence Over Scripts11:11 Authenticity & Charisma15:12 The Art of Connection18:12 Pattern Interrupts & Influence21:26 Confidence & Communication23:36 Dreamfest24:06 Confidence vs Competence28:10 The Truth About Objections30:15 Identity-Based Selling31:23 Creating Buying Beliefs35:13 Emotional Moments That Sell38:27 Building Belief in Others42:09 The Decision-Maker Mindset47:58 Influence vs Manipulation51:23 Buying States Explained55:12 Protecting Yourself from Influence57:59 Sales, Coaching & Leadership1:02:14 The Future of Sales Training1:05:33 Dreamfest Reminder1:06:20 Advice to His Younger Self About Eli WilhideEli Wilhide is a sales trainer, speaker, and communication strategist best known for his work alongside Tony Robbins, where he spent 14 years helping build one of the most successful sales organizations in the personal development industry.Over his career, Eli has generated more than $100 million in sales, delivered thousands of presentations, and trained entrepreneurs, coaches, and sales teams around the world. His expertise lies in influence, persuasion, sales psychology, and helping people communicate in a way that builds trust, creates belief, and drives action.Today, Eli teaches advanced communication, enrollment, and influence strategies to entrepreneurs, coaches, and organizations looking to improve sales performance and leadership effectiveness through a deeper understanding of human behavior.Dreamfest Registration

If you've ever wondered, "Am I doing enough to help my kids build confidence, grit, and a strong mindset?" — this episode is for you. Here's the truth: most of the "mindset coaching" your kids receive won't come from a sit-down talk… it comes from how you handle stress, setbacks, and perspective shifts in real time. (Yes, even when they roll their eyes.) In this episode, I'm breaking down: Why your kids are learning more from how you operate than what you say The simplest ways to rewire confidence at home (without turning your living room into a Tony Robbins seminar) The "excitement vs. nerves" reframe that can change performance for athletes and anxious teens The dinner-table question that builds courage (and makes failure feel safer) The mindset resources I trust most (books + coaches for athletes) Resources mentioned: The 7 Habits of Highly Effective Teens Atomic Habits The Power of One More by Ed Mylett Brian Cain (mental performance for athletes) Breanne Smedley (mental performance for female athletes)   Join the Energy Institute Today: https://info.theenergyexam.com/the-energy-institute Subscribe To My Newsletter: https://moira-kucaba.kit.com/ Learn more about MAKE Wellness Peptides:  https://meet.makewellness.com/?referral=74249EEEC5 Learn more about becoming an Affiliate: https://themakeexperience.com/74249EEEC5 Follow Me On Instagram: https://www.instagram.com/moirakucaba/?hl=en Watch On Youtube: https://www.youtube.com/@moirakucaba5802 Free Resources: https://moira-kucaba.kit.com/freebielibrary  

Phillip Stutts returns to the Travis Makes Money Podcast to share what happened after he stepped away from the personal branding treadmill and focused entirely on growing his businesses. As the co-founder and executive chairman of CD6, Phillip has helped drive over 1,700 election victories, worked with Fortune 200 companies, and advised leaders ranging from presidential campaigns to Tony Robbins. In this conversation, he reveals why he disappeared from podcasting and media appearances for three years, how his companies more than doubled in value during that time, and why relationship-based businesses may be one of the safest bets in an AI-driven future. On this episode we talk about: Why Phillip walked away from personal branding, podcast appearances, and media exposure How focusing on core business operations doubled his company's valuation What private equity firms are looking for in the age of AI Why relationship-driven businesses have a powerful competitive moat Balancing entrepreneurship, family, and long-term wealth creation Top 3 Takeaways Relationship-based businesses are becoming increasingly valuable because AI cannot replicate the trust and networks built through years of human connections. Entrepreneurs should identify the parts of their businesses that are irreplaceable by AI and invest heavily in strengthening those advantages. Success doesn't require constant content creation or personal branding—sometimes focusing on your core business creates far greater returns. Notable Quotes "The question is what part of your business can't be disrupted. That's what you have to be investing in right now." "Ruthlessly prioritize balance. If one thing gets out of balance, a lot of things start falling apart." "My identity isn't wrapped around my brand anymore. My identity is being a dad and a husband." Connect with Phillip Stutts: Website: https://www.phillipstutts.com/ Book: The Undefeated Marketing System A Word from Our Sponsors: Today's episode is brought to you by our amazing partners. Their support helps us continue bringing you world-class conversations with entrepreneurs, investors, and industry leaders. Please support the companies that support this show by checking out their products and services in the links below. - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Making the decision is the hard part. Most of us never actually do it. We deliberate, analyze, talk ourselves in and out of it, and at the last possible second we cave and pick the safest option on the menu. Then we wonder why nothing's changing. In Day 7 of the What Fits You 8-Day Mini Course, we're addressing the actual move you've been avoiding for the last six days. By the end, you'll know how to make a decision that opens momentum, not one that creates more pressure to be perfect. You don't have to decide the rest of your life. You just have to decide the next step. What you'll learn: Why making the decision is harder than knowing what the right one is How not deciding is still deciding, and what it costs you The Emerson and Tony Robbins reframes that make career decisions feel less like cliffs Why an imperfect decision still beats the perfect one you never make The specific size of decision you should be focused on right now, and how to make it   Our book, Happen To Your Career: An Unconventional Approach To Career Change and Meaningful Work, is now available on audiobook! Visit  happentoyourcareer.com/audible to order it now! Visit happentoyourcareer.com/book for more information or buy the print or ebook here! Want to chat with our team about your unique situation? Schedule a conversation   Free Resources What career fits you? Join our free 8 Day Mini Course to figure it out! Career Change Guide - Learn how high-performers discover their ideal career and find meaningful, well-paid work without starting over.   Related Episodes An Overthinker's Guide To Making Better Career Decisions (Spotify /Apple Podcasts) Stuck in a Career You're Unhappy With? Fear Of Taking Risks Could Be Keeping You There (Spotify / Apple Podcasts)   Mentioned Episode: What Fits You - Introduction (Spotify / Apple Podcasts) What Fits You - Day 1 (Spotify / Apple Podcasts) What Fits You - Day 2 (Spotify / Apple Podcasts) What Fits You - Day 3 (Spotify / Apple Podcasts) What Fits You - Day 4 (Spotify / Apple Podcasts) What Fits You - Day 5 (Spotify / Apple Podcasts) What Fits You - Day 6 (Spotify / Apple Podcasts)

Podcast 331 - Dunwoody's Insider Summer Guide, From the 50th Parade to the World Cup - Mark Galvin After watching the U.S. beat Paraguay in the 2026 FIFA World Cup — one of the most historic wins in U.S. soccer history — the energy around Dunwoody this summer is electric. Mark Galvin of Discover Dunwoody came on the podcast already pumped about the World Cup, and it's easy to see why: local restaurants are setting up watch parties all over town and the whole community is fired up. High Street is expanding fast, Perimeter Mall is getting its biggest overhaul in years, and a brand new tearoom at Park Place just opened that Mark says rivals anything in Atlanta. Dunwoody is quietly leveling up, and this conversation is the fastest way to catch up. If you're looking for something fun to do with your kids, I got early access to Thrillz in Doraville, an indoor adventure park near Assembly Atlanta with trampolines, zip lines, and 35-foot slides. We also grabbed tickets to Big League Wiffle Ball at Assembly, backed by Gary Vee, Kevin Costner, Tony Robbins, TI, and Julio Jones. It might be the most fun $7 you'll spend this summer. All of that plus the 50th Dunwoody 4th of July Parade, where Discover Dunwoody is bringing the trolley and handing out red, white, and blue soccer balls. Fifty years. Follow Discover Dunwoody on Instagram to stay on top of everything happening this summer. Full episode summary lives here: whatsupdunwoody.com/podcast-331

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Tony Robbins shares a powerful lesson on identity, fear, and the three levers that control how you actually feel in any moment. In this energizing talk, he explains why you are not your behavior, why “stress” is just the socially acceptable word for something deeper, and the question he asks himself the moment he notices he's spiraling. This episode will challenge you to stop letting old labels run your life and start choosing the state you want to live in.Source: The Power to Shape Your Destiny: Seven Strategies for Massive ResultsHosted by Sean CroxtonFollow me on InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're tired of knowing what to do and still not doing it, this free live workshop is your next step. Register now: https://breaktheceiling2026.com Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Part one of Kiera's conversation with Howard Farran on the Dentaltown podcast. They discuss how many details a dentist should know about their business, what about the COVID-19 pandemic still haunts practices, the AI of dentistry and the human care of patients, hidden gaps draining profitability, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera. And today we are sharing a guest interview I did on another podcast. And it was too valuable not to bring you guys here.   this episode, you're gonna hear this host lead the conversation and then I'll wrap us up at the end. I cannot wait. It was truly one of my most   episodes and I truly hope you enjoy.   The Dental A Team (00:17) It's just a huge honor for me today to bring back Kiera Dent. How are you doing, Kiera? my gosh, Howard. It's so great to be back. I remember my very first podcast with you. I was actually at an office in Alabama and I went like hid in this room because I was starstruck podcasting with you. So to be able to be back on the show with you ⁓ several years later is just fun. I love what you guys are doing. I love Dentaltown. I love your posts. so it's really fun to be back. So thank you. ⁓ the honor is all mine. Just remember Kiera likes Shakira.   And Dent is just her nickname. The full name is Dental Queen Goddess. So thank you. And ⁓ she is the founder and CEO of the Dental A Team, committed to elevating dentists and their teams to their highest level through customized in-office and virtual consulting and training. Her vast experience ranges from the front office to assistant, regional manager, and dental practice owner, giving her a perspective few consultants can claim.   She and her team work with hundreds of dental practices nationwide and confidently say we don't just understand you, we are you. Among her many accomplishments, Ciara has grown a practice from 500,000 to 2.4 million in just nine months with a doctor straight out of dental school. She's coached hundreds of practices, authored numerous articles, and designed a customizable operations manual manual that serves as a roadmap for systems and team success.   Her Dental A Team podcast has amassed nearly 2 million downloads, making it one of the most impactful resources in all of dentistry. Kiera lives every day by her core values. Do the right thing, ownership, passion for excellence, ease, grit, innovator, die, and fun. Her motto says it all. There is always a solution. And my gosh, I just want to tell you the truth. And the reason I was so excited to bring you on. It seems like dentistry has turned into two groups of dentists.   There's all the old farts like me who, you know, we had, you know, we had great practices, great lives, great careers. And then you got these younger dentists that look at us and say, ⁓ man, you graduated in the good old days. You know, you didn't have five hundred thousand dollars of student loans, you didn't have DSOs, Delta hasn't given us a raise in four generations, and and and they're mad at the ADA. I think they're even mad at their mom. I I they're I think so and they're not happy. Do you have any good news?   For these dental graduates with $500,000 of student loans, or did they make the wrong decision and should have become a plumber? I mean, you know, plumbing is always a backup plan if dentistry doesn't work. So I think you're like at least in that realm. Like, you know, there's always options. But I love dentistry and I actually, ⁓ I think we're actually in the best time of dentistry. And I know that yes, there's the good old days. Then Howard, those were great days for you. But I think like, how many options do people have now? We have AI, we have these innovations, and I mean.   Your my example of a student straight out of dental school, we actually had one million. So I actually called her 2.5 because we had $2.5 million. So from student debt to practice loan debt to buying another location, all within a couple of months of us starting the practice. And so I called her 2.5 every time I walked past her. I was like, get that back straight, girl. Like we got 2.5 mil of debt on us. but to be able to grow our practice in nine months was   Absolutely incredible. And I think that that's where dentistry is amazing. There is no cap, there is no ceiling, and you have a way to truly impact and change people's lives. And I'm like, you have DSOs as options. Like there were not the times where you were getting the multiples that you get today. You also have like there are so many avenues that dentistry can afford you. but I think it's a it's a matter of what you choose to focus on, is what you're going to find more of. If you want to sit here and say, ⁓ my gosh, it's awful. We have 500,000 of debt. And I'm like, Yeah, but guess what? My husband had   Not quite the same, but we had several hundreds, thousands of dollars of debt. And he's a pharmacist. And so I understand what it's like to come out of school and have hundreds of thousands of dollars of debt on us. But guess what? He's making, you know, hundred, hundred and fifty. If we're lucky on a good day, we're capped out. It took us forever to pay back our student loans. But as dentistry, you have untapped and uncapped potential. And so for me, you get to change people's lives, you get to give them confidence, you get to help them have better health, and you're able to make people smile like.   I can't think of a better opportunity to be a part of. And I'm not just Pollyanna over here. I coach hundreds and thousands of offices. I've seen the good, the bad, the ugly, and the in between. But I'll tell you, depending upon how you choose to view this, you can either find the good or the bad. And I'd recommend like, let's find the great because it's a gold line of opportunity if you want to see it. What what do you say to dentists who say, Mm-mm, you know, I I really don't want to complain really a bit. I mean, on paper my   My practice looks perfect. I got two hygienists. I do a million dollars. I do all this, but just internally it just feels chaotic and stressful. So it looks like on paper he's doing everything right. But she says, I still feel like chaos and stress. What's what's that about? I think like welcome to being a business owner. I think that there's two sides of success. In the word success, there's literally the word suck. Like there are parts of success that are going to suck. Like that's just how it is, guys.   And so that chaos and internal turmoil, I think I there I have lots of offices where you don't have to be that way. And I think going from like operator doing all the pieces, being stressed out into like a CEO of a business. ⁓ I think sometimes dentists are such gunners doers, they're so hands-on that they have this internal chaos. But there there are paths again that don't have to be that way. But I also think this is part of the game of business that we signed up for. And I think when you get to the level like Howard.   You've seen, I've seen over our career, we've got the gunners and the doers and the like zero to two year business owners. Like it's freaking chaos. It's psycho. Like you're learning these things just like you're back in dental school. But as you mature, you start to realize that the chaos is just part of the game. And the more you're able to learn to weather it, to see it, and to not do all the pieces, elevate your team, get great people, do like hire it out. You can hire, I mean, a practice is doing a million and you got great profitability and overhead.   You can hire a lot of great people to take away a lot of your problems. And so like, let's get some of those things done. And then you actually become happier and you make more money. So that you don't have to sit in that chaos. I think that there's a part of it that will always suck. but there's also a part that can really be the successful part too, that's fulfillment and enjoyment. But you got to make the steps and take the steps to do it rather than just sit and complain about it.   Love it, love it, love it. ⁓ what do you what do you say about the ⁓ the dentist who got out of school, goes and works for a major DSO, say say he's working for Rick Workman, Heartland, and he works there two years, and you know, he you know, he's working for a guy that owns eighteen, nineteen hundred dental offices, but he can't tell you the code for a profit. Can't he'll say, like, you know, are they paying my pay right? Really? You can't check at you. I mean, it it's like   It's like they'll listen to a forty hour lecture on the difference between two different composites, but they did I mean th they worked through two years, they don't know insurance codes, they can't check out a patient, they don't know the software. I mean, I had one guy tell me, ⁓ the only thing you could tell me about the practice manager software is the brand name. He couldn't tell me and then he's asking me, you know, it what which one you know, but anyway, do you think do you think a dentist doesn't need to know all the business details?   Or do you think that's a blind spot and you can't delegate anything till you can do it and master it? I think that there's two types of owners. And I think that there's some that are really great at hiring people that they are great at hiring people, knowing it, listening to podcasts, hiring coaches, training the team, and like having somebody spot check for you. Then there's others that like they've got to know the ins and outs. But I think that like Howard, there's   To me, there's also a middle ground where I think that you can go sit with your biller for one day and just like say, like, walk me through your process. So you have a general idea and an understanding of what they do. Go watch to see how they schedule. ⁓ I think when it comes to billing, I do think the dentists have a very big blind spot. And to me, that is like as a business owner, not to know how your money comes to you. To me, that feels like a pretty big blind spot of like even just understanding that knowledge. And so   If I were to say, I don't think you need to know the ins and outs. I love like I recognize this. I was a business owner of it. I own practices. I worked with hundreds of dentists at Midwestern University's Dental College. Like, I hear what you guys are taught. Plus, I'm a team member on the other side. And so I created a billing course and an office manager course because I just want a dentist to know like, what should I be able to expect? And I think like if you want to just have a general overview so you don't get blindsided, you you can have it. I think you can quickly within like a week.   Know the bulk of like everything you need to know in a practice very simply, very easily. So that way you can delegate. That way you can have it. You're not gonna be perfect. but I think just having a general awareness. And then I love to give doctors just a quick checklist, like once a month, go spot check, go grab an EOB. Even if you don't know what the heck that EOB is, go ask your front office for it, check it. And just the more you learn that language, just like the language of business, I think it doesn't need to be an overnight sensation.   But I do think the more you're aware of it, I don't think you have to do every single role though to be a successful practice owner. And I mean, shoot, if Heartland can do it, I think it's a good example. But I think who are you? And are you a hands-on tactical person? Are you somebody who's really good at hiring people, t trusting other people, getting the checklist and spot checking? I think you can do it either way. But my recommendation is like just like one week, go like sit in every seat of your practice and get a general awareness and educate yourself on the things that you don't know. I'm really big on money, understanding at least how insurance works. And then also how do we like   present cases, what are kind of the flow that way those big zones that really impact your financials, you can you can be aware of. So those courses, those online CE courses, your website is The Dental A Team. The Dental A Team. Now I think the A Team, you need that guy with the Mohawk and all the bling. I mean that's who I am in my like spare time. This hair is just a facade. Like, you know, I hang out as Mr T. Mr T. Mr T, Mr T, yeah.   That's why I was thinking the A Team, but is that on your on your website, the th those courses? Yeah, they are. So we have an online library, it's all C E. We've got downloadable checklists, we've got operations manual. You got it. That's exactly right. And Howard, in real time, I'll have our marketing team actually put together a code. If you guys put in Dentaltown, since you're listening, we'll make sure that you guys get a coupon code for that as well. Well, since it's my compass podcast IRS that you just put Fabio.   you want Fabio? Okay. well in that case. So ⁓ so is I also see you have a ⁓ Summit twenty twenty six is live on Friday, April twenty fourth. Grab your ticket. Where's where's that show gonna be? Is it Reno where you are? You know, that's actually virtual, Howard, and it's one of our like favorite comebacks constantly. And the reason I do it virtual, people have been asking me for years, like, why don't you do it in person, Kiera? And what I found is   Because it's so like again as a team member, I really struggle to get my team ramped up, amped up, and have it be financially affordable. So what I found is if we can have it virtual in your practice with your full team, you guys are able to get this boost and surge of energy and have a good time. So it's for leadership teams, it's for doctors. ⁓ we've been doing it for six years strong and we tend to have hundreds of offices. You get your whole office there, you have a good time.   But yeah, it's virtual and it's C E and it's a great time. ⁓ I attend a lot of Tony Robbins, a lot of Brendan Bouchard, Rachel Hollis. So we've learned how to do people have told me the online experience is so fun. ⁓ we just get continual people coming back year after year after year. So yeah, come join us. It'd be a great time. I love Tony Robbins because ⁓ you know, my boys they wrestled year round from age five to fifteen.   Yeah. Made our garage. I got two real wrestling mats from the manufacturer in Pennsylvania delivered by an AJ Miller. So I never ever parked in my garage ever. And we would we were listening to that Tony Robbins 30 day, 30 day personal power. Yep. And then I and then I bought my first laptop when I went to MBA school. And so I took notes on it. And then when I was done, I I ⁓ closed down Saturday and I went to a studio Saturday, Sunday, and I ranted out my notes.   And I said, this has got to be 30 hours because I mean it's still Tony Robbins 30 day personal power. And that was the 30-day dental MBA. ⁓ and it worked out to be about thirty hours. But I'm telling you, the pandemic changed everything. That was when ⁓ online CE at Dentaltown just went through the roof and it hasn't come back and dental meetings haven't come back. Cause why do I need to fly to Chicago to listen to you if I got a Zoom call or   or streaming video or this event. I mean, I mean, just think of the plane ticket, the hotel, the sitting and attending. If you're in Phoenix, you know, just to get to New York is a five hour flight. I mean, why I I gotta fly five hours each way when I could see you on YouTube or a podcast or or whatever. But I wanna but I want to go back to that pandemic because that pandemic, I really think the reason you can really do this so successfully today is because of that pandemic. That's why we realize   I don't have to be in the flesh to learn knowledge. And and like I I I feel fine talking to you. I me too. The only thing I regret is teaching my mother how to do that. I got her FaceTime and all that kind of stuff. And because she calls to tell me about ever every one of her exciting things is junk mail she has. She's eighty seven and she believes every piece of junk mail. I love it. She's always free freaking out on her junk mail. But but I want to talk about the pan the dark side of the pandemic.   And that is a lot of people think about 20% of the hygienists left to practice. Before, you know, when I got out of school, your labor was supposed to be twenty percent, your overhead was supposed to be fifty percent. And by the time it was it didn't even take 10 or 20 years, and and due to insurance, I think not keeping up, ⁓ overhead went to basically two thirds. It went to about sixty-five percent and labor went to about twenty five, sometimes twenty-seven percent.   I'm hearing thirty percent labor all the time. And I mean I mean I'm talking about serious dudes who know the business of dentistry. And I don't I don't want to get my buddy Rick Kirstram out of me. He owns a hundred comfort dentals and he said he can't he said he's got the mean and lean where labor is twenty. He says he's got mean and leans with labor at twenty-eight, twenty-eight and a half. So so the the pandemic is ⁓ it that was five years ago. Why do you think it   seriously impacted labor cost of the pandemic. I do, Howard. And I think I think we kind of have this perfect storm, right? Like I think we've got multiple waves coming at us that have impacted. I think the pandemic pushed out those that were like, you know, I'm done. Like, like I'm good. I'm at the end of my career. I don't really want to do that. ⁓ a lot of hygienists are female and I think a lot of them realize they did not need two incomes anymore. And so it's like, you know, I want to be with my kids. I want to be home.   And then hygiene schools don't pump out a lot of hygienists and it's usually like a two year span. So yes, I have actually seen like hygiene is it really did, and then it clicked up. So the cost of hygienist has gone up astronomically. I mean, I think the highest I've seen of a hygienist being paid was 85 an hour. And to me, I was like, at that point, that was up in ⁓ it was up in Washington, up by Bellevue, Mount Vernon, that area. And I literally saw the the posting for 85 plus a a bonus, and I was like,   Screw that at that point. Like in all respect to hygienists, I'm gonna hire a dentist for that cost. Like I truly will. And that's not being disrespectful. It's just like a dentist is a more multifaceted. I understand they are not great hygienists, but if I have to and I'm gonna be putting this number up, like we've got to get to a space where it does work. So yes, I do. However, there are more hygienists coming onto the market. I still know that this is one of the hardest things, but ⁓ I have a practice that's out in Maui, rough life, huh, Howard? I get to fly to Maui to go do work, like.   You know, shout out to that office. ⁓ but what we found is we were able to find a way to get the hygienist to be paid exponentially higher by doing assisted hygiene. And so I think I'm seeing people innovate. I think I'm watching them create. I think I'm seeing people do some more outsourced costs in the front office. And so they're able to then offset the costs of the clinical team. ⁓ I think that people are just getting innovative and creative. And what I want to highlight is while this feels annoying, this is also business. And if we don't innovate and if we don't continue to evolve,   We actually decay and decline as an as an organization and as an industry. And so I know it's annoying and I absolutely empathize. And you're right. Like for me on our payroll, we're at 30%. Like I've had that as our metric for our clients for the last five years because payroll costs have gone up. But I'm like, but just because they've gone up, like let's look at several other industries. I mean, we're not here to like love on or hate on McDonald's, but I'm like, they have kiosks. They figured it out.   I checked in at a hotel in downtown San Francisco. There was no person there when I checked in. It was literally a person on Zoom just like this. I clicked in, they said hello to me. They took my information, but they didn't have to have a physical body in the office. And I think with AI and technology, dentistry is going to evolve, but I think the art and the care of patients does not need to evolve. And so, like, let's put our dollars where that matters and let's be able to look and innovate in other ways that keep our costs low. ⁓ I still think dentistry, I mean, why is there a one percent default rate on loans? Like,   Banks are still lending. We had the first down year of DSOs last year and the first uptick of private practice last year. And so when I look at these things, like it is still a great business to be in, even though labor costs, like, guys, again, it's just another flavor of business. So like let's figure out how to innovate. Let's figure out how to do it. And like, yes, I'm gonna pay for great people. I see team members as assets, not liabilities. And I'm gonna cut and chop on other areas that I can, but I'm also gonna be smart with my labor costs and make sure each person hitting their KPIs, they've got numbers that they're driving.   We are running this as an efficient business while like loving and taking care of our patients at the same time. I'm glad you mentioned bank loans because it's less than one percent default rate. Yes. All the defaults have the same thing in common. They all had their license taken away. Right. Always. And and if it's for drugs or alcohol, they now treat that as a medical disease. And the dentists still say, Screw you, I'm not gonna quit doing biking. And then they run south of the border. And that's why whenever you find a dentist down there that looks like me.   They're running for free Vicada. They they they said I'm not peeing any. So unless you, you know, do something just horrible. I mean, and you know, you have you have to get your it licensed in your way. But I w I wanna tell you about you know, there's just so many other things that you can focus on besides labor, like increasing their productivity. ⁓ I know dental offices. you can get a full if you pay a dentist in the Philippines five dollars an hour.   You get the best dentists in the Philippines. And I and there's dental offices that with Zoom and things like that are doing all their insurance and their claims and all that stuff. I mean, ⁓ so the with with with ⁓ with the internet, I mean you can literally have someone ⁓ be at the front desk ⁓ on a on a kiosk that's actually a dentist from the Philippines from five dollars an hour who when he's not busy can be calling your insurance companies all that. I I want to ask you another thing that's really hot on Dentaltown.   today. Everybody keeps talking about these dental insurance EFTs versus virtual credit cards. but basically everybody's reporting that major dental companies like even Delta are gonna stop sending paper checks and you gotta do it all electronic. And I guess that that electronic could be free, but it could be you know it could be another three and a half or three percent credit card fee on all your claims. Or what or what are your thoughts on all that? I'm hard on that   I have and I'm a hard no on the credit cards. Like, why? Why are you doing that? EFTs are so fast. Like there's absolutely no reason to be paying this. Explain to my home. A lot of them don't even know what a EFT. Mo I I bet 80% of the the dentists listen don't even know what we're talking about. Will you explain it? Will you explain it like I just graduated from dental school eight minutes ago? Of course. Well, I think that this is also where going back a little bit where you said, like, do dentists need to know the business? To me.   You don't even have to know that much, but I want to just challenge you that if you're getting a three, three and a half percent cut on your payments for quote unquote ease, that's a real big hit. And I would just challenge you to think about like for what and why. And so coming in, there's different ways the insurances are going to pay you. So they're gonna pay you via paper check, they're gonna pay you via EFT, which is a electronic fund transfer, or they've got this new thing where they're gonna pay you via credit card. And like honestly, to me, the credit card is so scammy.   And I've talked to so many people and like educate me, like, why would anybody do this? Like, I cannot comprehend. Like, I'm already taking a cut on insurance as is. Like, thank you for my marketing fee to be an insurance. Like, that's how I view that that write-off. Like, I know you hate it, but you're also gonna, you're either gonna have to do that, or you're gonna have to pay for marketing to bring in fee for service patients. So, like, again, let's just think about that. But I'm like, so I've already got a cut there, but I'm then gonna take another hit in addition to that for a credit card ease.   So as we're talking about that electronic fund transfers, they deposit straight into your bank account. The reason that some offices don't care for electronic fund transfers is because like trying to match it up is a like it kind of dumps and chunks into your bank account. So all you need to do is help your team members. Like there's ways that you can have it where it automatically emails your team when that comes through. So then they can go online and they can find out what the EFT was, so then they can balance and like enter it in.   I do think dentistry software is so dated because what happens is when we get paid from the insurance company, we get either like it's called an EOB, it's an explanation of benefits, and it's like batch checks. So when they dump this money to you, Delta's gonna give me like 20 grand. But like, who do I allocate that 20 grand to of all these patients? So that's I think where some people have like, well, electronic funds are so annoying and this and that. But I'm like, they're very quick, they're very fast, they're a lot safer than paper checks. Paper checks people do get embezzled on.   That I literally see no reason. Like, I don't care if you get it like one day sooner with a credit card, you are paying a huge hefty fee on that unnecessarily when electronic fund transfers are pretty much just as fast. Like maybe a like smidgey of a delay. But to me, that's a that's a very worthwhile smidgey of a delay. Because you're getting your payments so much faster. And as long as you're staying on top of it, you should still be able to maintain a 98% collections rate, even if you do checks or if you do electronic fund transfers. It just is so.   So dumb. I've yet to see a reason. But to me, I'm like insurances are so smart because it's just another way for them to take a chip out of what they're paying you and to have it come back to them. So again, think of the motive as to why they're offering. These people are not dumb. Those insurance companies, if you've ever gone to a business who's the biggest building in the entire city, it's your insurance companies. They're not dumb businesses. And I think we need to be smarter business owners that out think that. They always but Delta always says, we're   Yeah, so is Rolex Watch. Rolex Watch is a non profit. And and some of the CEOs of some of the anyway, we won't go there. But ⁓ yeah, ⁓ so what other ⁓ besides you know, when when someone tells me about their overhead, I tell them, look, I can't call the government and have my tax rate lowered. I can't call the nuclear power plant SRP or APS and tell them to lower my electric bill. I mean, something I i if the hygienists can   Wants a dollar an hour and if I say no, I'll give you 75 cents and she can go get a dollar across the street. I mean the market sets many, many prices. So the only way to fight that back is to ⁓ increase your productivity. You know, I mean if if if you have a dollar in labor and they do a dollar in dentistry, your overhead is a hundred percent. But if your dollar in overhead can do two dollars in dentistry, now it's down to fifty percent. So how so ⁓ are there other   ⁓ hidden gaps that are quietly draining profitability, or has it just come down to production? Or is it both I like I'm so glad you brought this up because I think like it's so easy to sit here and say, like, dentistry's not profitable. But I'm like, go find me another business that has a one percent fell rate that usually can run twenty to thirty percent profit margins if you run a business right. And this is not just Kiera sitting here fluff. This is like I got real clients running at these margins consistently. They've got large practices, small practices.   And so when I look at this and I'm like, okay, how do we make this more efficient? A lot of people want to go to the first thing of like, let's cut insurances. And I'm like, yay, pop the confetti, but be real smart. Because again, you're gonna then increase marketing fees, you're gonna lose a lot of your patient base. Like, let's just think through the ramifications. And so there's lots of different ways that we can increase productivity and not have to go for the cut. So I look at three levers that I found that can increase a practice. So one is we can increase our production. We're talking net production, not gross, like please feed your family, not your ego. So that's number one.   Number two is what's your collection percentage? Cause half the time doctors feel like they're broke and they don't have money, but your money's sitting in AR, which is your aging reports or your accounts receivable. We're not collecting the money and we don't have a good billing process. We got to get our collections up to 98%. And then the third thing is like we cut costs. And so looking at that, a lot of people want to go to just cut costs. I'm like, but in dentistry, let's break it down. If I want to add 10 grand more to my practice.   I love to help teams. Most offices are working four days a week. So if we're wanting to add 10 grand to a practice, working four days a week, let's do 10,000 and we're working 16 days a month. That's an extra six twenty-five a day. Well, how can we make six twenty-five in a dental practice? Let's think about our fluoride applications. Let's think about FMXs. Like I'm just talking, this is your lowest hanging fruit for you. Let's talk about could we add one or two fillings? Could we add like same-day dentistry, which is going to make more raving fans for our patients? There is so much ease in there.   Now, to increase our production, we can also look at our case acceptance. Doctors have so much case acceptance. And also, what are we diagnosing? I'm like, doctors, if you want to be producing 100 grand a month, the statistics are you need to be diagnosing three times that amount. And then we need to make sure our treatment coordinators are really good at diagnosing explaining treatment to them. They're not diagnosing, but they're explaining the treatment. They're presenting it in a way. We're not using insurance as our main driver. We're using it as like a coupon. And then we're really good at our follow through and our follow up.   Gotta have a right person, right seat in your treatment coordinator seat that's obsessive with hitting the right goals. And so there's like so many little ways. Like you can in I have added block scheduling, which I know is like a consultant's number one favorite thing to talk about, but like make it really make sense and easy for your team. I've added a million to a practice with no extra days, no extra work. We literally are just being more strategic with how we schedule. And so there's just so many little ways that I want dentists to realize like,   To me, I get really excited. This is where I geek out as a consultant. I geek out and I love to help that is because I'm like, how can I like squeeze more juice from the lemon you're already in? Like, let's just make more lemonade. Let's figure out ways to do it. And then let's make sure our costs are effective. So we teach your teams how to look at the business as a business. We teach each team member about their one KPI that's really going to drive it forward. We help them track. I just did this with an office manager this week and she's so lit up to look at her numbers, to look at her metrics, to see how she can do it.   And when they start to see how they can click it through, it's not you trying to push and drive more money. Like doctors, I tell everybody, every team member, you want your doctor to be so freaking profitable. Because if they're profitable and they're like they're secure, your life is so much better. So like I'm like dentists, we got to get you profitable, we to get the cash flow, we got to get you less stressed because you're gonna be a better dentist and a better business owner. But how are there's so many little easy ways where it's just low-hanging   Typically I'm able to add 10 to 30% of production in usually 90 days to an office, like very consistently with just small little reps, no real extra work. How are we doing our exams? Are we being directive in our treatment planning? Are we using like, okay, next visit I want to see you for this? And when do I want to see you back? And how much time is this going to take? Like, let's break down the barriers of treatment planning. There's so many little simple things that if you just implement, you can be very profitable very easily.   And then look at your P L. If you're not looking at your P and L every single week or month, like just being aware, getting into the language of business, that's also gonna help you too. So yes, cut. ⁓ but I found that it's always a lot easier to make sure our collections match, our production matches, and we use those little low hanging fruits. ⁓ and it's there. Like dentistry is such a magical, like, like it's a great lemon tree. You can make a lot of lemonade out of a dental practice. I want you to tell me if I'm right or wrong or or   I think I think there's two threes to double your price. Number one, if three people call your front desk, one is going to come in because they're smart and they need to they know they need to get their teeth clean. One isn't gonna come in for anything and you can hear them vaping and smoking and drinking beer and eating Cheetos on the call. But one out of three needs a little extra push. And if you train the person answering the phone, they can close that one out of three. And if they do, they doubled your practice. Then when they get in, you still got the now you got three people in chair.   One's gonna do what you say because you're a doctor and they've done their their author search and and you say they got a cavity, they're not gonna argue with you. One's not gonna do anything. In fact, in fact in fact I was like I had about a dozen patients that in the middle of my treatment plan, they asked me if they could just take a cigarette break ⁓ from my presentation and they went outside, had a cigarette, came back. They're gonna do it. But the other one in three needs some some closing skills. And so if you if you can close on the phone   You doubled your practice. You you got two butts in instead of instead of one. And if you fix your treatment plan presentation, you're gonna do two cases at one. And I think it's so funny now because the dentists have never let their hygienist or assistant, let alone receptionist, do any diagnosing treatment plan. But now AI, Pearl, and Overjet diagnosing all the cavities. So you wouldn't let your hygienist while she's in there for an hour.   Diagnose and treatment plan and sell the dentistry, the assistant while they're taking FMX, they they can't point out, yeah, see, that's a cavity, you don't need a filling and a root now. yeah, they couldn't do it because they were humans. But now Pearl and Overjeck can do it all day long and you're good with that. I mean, so so what how do you how do you double the close rate from one out of three to two out of three on the phone? How do you double the treatment plan acceptance rate from one to two out of three? Yeah. Do you do you agree those are possible goals?   Absolutely, Howard. I think again, this is the low hanging fruit that people are like, but that feels so hard. And I'm like, choose your hard. Like, is it harder to spend a little time with a front office and train them how to do this? Is it a little like, or is it harder to be cash flow negative? Like you choose what's your hard to me? Absolutely. Let's go after that. And I agree with you. Like teaching a team to preheat an oven, I call it what would doctor do. And so like, let's train our hygienist.   Like I tell all hygienists, doctor should be the second opinion, not the first opinion. And you got Pearl and you got Overjet. And so just spending a little bit of time with your team. So what we typically do for case acceptance, like let's go hit that one quick and then we'll talk about scheduling. Is I'm really big on let's get the whole team where we're talking the same language. So we recommend, like, what would doctor do? I recommend you run this over the course of six weeks, is typically how long it takes, anywhere from six weeks to maybe three months.   but we're gonna sit there and we're literally going to go through. We're gonna pull up an FMX. We're gonna do it one day over lunch. Hygienists, doctors, and if you want front office and dental assistance, rock on. But really, I want my like people that are seeing the bulk of my patients with doctor and hygiene. We're gonna look there and I want all of our hygienists to start like if we have an FMX up there and the interaurals, what is doctor going to recommend and how is doctor gonna talk about it? We're not just gonna sit here and have a nice little chit-chat. We're each gonna write it down because I wanna make sure every hygienist starts to get very, very comfortable. And the goal that I tell all hygienists is   Your goal should be at the end of this, what would doctor do training over six weeks? And if doctors are really consistent with it, I'm like six weeks of training to be able to double your practice and increase your case acceptance to me is a very good use of my time. So if I can do that, doctors and hygienists, you should be able to have 95% accuracy with your doctors at the end of this. And they do it. So hygienists get really lit up and they get very excited about it because now they're able to preheat the oven. They're able to talk to patients about it, use Pearl, use Overjet.   And then doctors, when they tee it up to you, and I say like hygienist, you've got to be the ones who first like introduce it, talk about it with the doctor as soon as they come in, but be real quick. So we introduce the patient, we compliment the patient on something, we recap the treatment that's discussed and we say something personal. Hygienist, you do that, your doctor exams will be much shorter for you and doctors will love it because it's very quick. If we can get that dialed in, and then doctors, you have a very like confirm the treatment.   then recommend exactly what needs to happen. And then we take that same baton up to the front office and front office, we schedule first. We then present the treatment. We use insurance secondary. I'm never leading with insurance. You do these little items which seem like, ⁓ no, that's like very quick, easy things. You're going to rapidly be able to help those ones. And then I do a two two two follow-up. So if they did not close for me and I'm going to go through it and I'm going to work through and I'm going to track all the people that didn't say yes to me and all the people that did say yes to me.   I'm gonna look for patterns. What are people saying yes? Like those are easy ones. Those are the gimme's. Those are the easy patients that Howard said. I'm looking for the people that say no and what's my pattern in there? And how do I change my verbiage? Because treatment planning is 80% psychology, 20% skill. So like what are you thinking? How are we presenting it? What are the words we're saying? One or two little changes usually will close that. What are the patterns and how can I get that number up higher? And I follow up with them in two days, two weeks, two months to make sure that they don't follow off.   People are like, Kiera, you really make your treatment coordinator do that? And like, yeah, I was your treatment coordinator that closed $50,000 same day. And this is exactly what I did. This is how I've trained co offices across the nation to do it. You just have these simple little things that help them out. And then you flip over to our scheduling. Like, I think scheduling's easy, Howard. I genuinely do. I'm like, half of it is just be nice. Like you got the COVID crank, and so many people are so grumpy and so like.   Annoyed when they pick up the phone, then I'm like, you can already leap your ahead by just being nice and being excited to welcome a patient. Then take like charge of that conversation. So let's take the ownership of that conversation. If someone's Do you take my insurance? I'm going to quickly redirect and say, my gosh, how did you hear about us? I'm going to answer that, but I want to find out how did they hear about us? If it's our Google reviews, if it's a referral, if it's somewhere else, I want to like say, my gosh, you're so lucky to be here.   We love our patients. We love our reviews. I can't wait for you to be a great raving fan too. let's talk about this. I can everything can be overcome. Please do not let being out of network stop people. It's a thousand dollar coupon and we're turning people away over that. No, no, no. We are better than that. And if we are the best dentist, they need to be coming to us. We need to win these patients over, make them feel so loved. Let's get them scheduled. Let's make this a great experience for them. Let's make them feel so excited. I did it with PT called like six offices.   And the office I chose, like so many people were annoyed I was calling. Can I put you on hold? Can I do this? And I was like, no one really wants my business. If you're just nice and you take control of that conversation, you can easily turn and transform your practice. So hopefully that was like not too much. I like I love these things. I love training treatment planning. I love training how to like take control of a phone call. I love helping teams overcome those little simple objections because it's very, very simple things.   that make massive leaps and bounds of change. And it's a great way to double your practice very easily, like you said.   The Dental A Team (36:13) All right, Dental A Team listeners, that was the guest interview that I absolutely loved. And I hope that if there was one idea that stood out to you, don't just agree with it, but actually go implement it this week. And if you need help setting this up in your practice or you need help just navigating or need a friend, head on over to TheDentalATeam.com and I'll be able to help you guys out. Click on the book of call or any way that we can support and serve you. That's what we're here for. That's what we're obsessed with. And as always, thanks for listening and I'll catch you next time on the Dental A Team podcast.

You've been told to get eight hours of sleep your whole life. Dr. Michael Breus — The Sleep Doctor — says that's not only wrong, it may be making things worse. In this conversation with Dwayne Kerrigan, one of the world's foremost sleep specialists breaks down the science of when to sleep, when to drink caffeine, when to workout, and why most people's sleep problems aren't about how much they sleep — they're about when. In this episode: The four chronotypes — Lion, Bear, Wolf, and Dolphin — and why knowing yours could reduce your total sleep while dramatically improving quality; plus why 55% of the population are Bears, and what that means for your nine-to-five schedule The 90-minute caffeine rule: how adrenaline and cortisol make caffeine useless for the first 90 minutes after waking, and when to stop caffeine entirely to protect your sleep The biology of the 1:00–3:00 AM wake-up: every human on Earth wakes up in this window due to a cortisol spike — and Dr. Breus's four-step protocol for getting back to sleep, including the four-seven-eight breathing technique developed by Dr. Andrew Weil for Navy snipers Why alcohol destroys Stage 3 and 4 deep sleep — the physical restoration stage where the brain's glymphatic system flushes beta amyloid and tau proteins linked to Alzheimer's disease — and the exact wine-with-dinner timing strategy that lets you drink without wrecking your sleep Sleep tracking devices: why none of them are accurate for measuring sleep stages, why rings outperform wristbands, why you should only review your tracker data once a week, and how to use trend analysis rather than nightly numbers Dr. Breus's personal disclosure: he has moderate obstructive sleep apnea and stops breathing 26 times an hour — and why he wants every listener to stop avoiding sleep testing out of fear Discover Your Chronotype - Take The Quiz: https://sleepdoctor.com/pages/dr-breus-podcast-dwayne-kerrigan Episode Highlights: 00:00 - Entrepreneurs Sleep Differently 00:33 - Welcome and Guest Introduction 01:06 - Tony Robbins Connection 03:17 - Meet Dr Michael Breus 05:05 - Middle of Night Awakenings 07:40 - Understanding Chronotypes 11:31 - The Lion Chronotype 12:47 - The Bear Chronotype 13:18 - The Wolf Chronotype 14:23 - The Dolphin Chronotype 18:07 - Bad Sleep Habits 20:39 - Morning Workouts and Cortisol 22:27 - Perfect Time for Sex 25:20 - Understanding Cortisol 26:37 - Why We Wake at 3AM 28:57 - Don't Go Pee 30:52 - Don't Look at the Clock 31:43 - Four Seven Eight Breathing 34:59 - Getting Out of Bed 36:28 - Stay Positive 38:06 - Breathing Technique Recap 38:51 - Breathing Techniques Really Work 42:50 - Alcohol and Sleep Quality 46:47 - Caffeine Timing Guidelines 49:49 - Cannabis and Sleep 51:39 - Understanding Sleep Stages 54:29 - Sleep Cycles Explained 56:11 - Sleep Tracking Devices 01:00:08 - Choosing the Right Tracker 01:04:18 - Heart Rate Variability 01:07:17 - Quality Over Quantity 01:08:46 - Sleep Apnea and Testing 01:12:12 - Finding Your Sleep Need 01:12:36 - Closing Thoughts and Stay Tuned for Part 2 Resources mentioned: Several of Dr. Michael Breus' books – The Power of When, Energize!, The Sleep Doctor's Diet Plan, Good Night, and Sleep, Drink, Breathe Four-seven-eight breathing technique — developed by Dr. Andrew Weil Muse headband — brainwave monitoring headband for sleep and meditation Oura Ring — sleep tracking ring Whoop Strap — activity and sleep tracker Apple Watch — sleep tracking The Happy Ring from Happy Sleep — FDA-approved ring for sleep studies Tony Robbins's book Unleash the Power Within Quotes: “Eight hours is a myth, man. So many people try to force themselves to get... The math doesn't even work. Like, the right number of cycles doesn't even end up at eight hours.” - Dr. Michael Breus “ I really, honestly, legitimately feel like I've dumbed myself down a little bit when it comes to, when it comes to my, like, abuse of sleep over the years.” - Dwayne Kerrigan “To be clear, dude, you are your best doctor. When you wake up in the morning, if you feel good, you feel good. Like, you slept well.” - Dr. Michael Breus “ The first liquid that crosses your lips every morning should not, I repeat, not be caffeinated.” - Dr. Michael Breus “ Stop thinking about hours. This is a quality game, not a quantity game. If you get six and a half hours of good quality sleep- As a sleep doctor, I am much more interested than if you get eight hours of crappy sleep.” - Dr. Michael Breus Dr. Michael Breus, Ph.D., is a double board-certified Clinical Psychologist and Clinical Sleep Specialist, and one of only 168 psychologists in the world to have passed the Sleep Medicine Boards without attending medical school. Known as The Sleep Doctor, he is the founder of sleepdoctor.com, was named the Top Sleep Specialist in California by Reader's Digest, and one of the 10 most influential people in sleep. He is the author of several books including The Power of When and Sleep, Drink, Breathe: Wellness is Too Complicated, and has appeared on Oprah, CNN, The Today Show, and The Dr. Oz Show more than 40 times, and lectures globally for organizations including YPO and Tony Robbins' Unleash the Power Within. Connect with Dr. Michael Breus: YouTube: Sleep Doctor Instagram: Sleep Doctor (@thesleepdoctor) Take the Original Chronotype Quiz | SleepDoctor.com Sleep Doctor At Home Sleep Test (SleepDoctor.com) The Sleep Doctor At-Home Sleep Test provides clinical-level sleep analysis from the comfort of your own bed. Using two simple sensors and a connected app, users receive personalized results reviewed by a licensed provider in under a week. Connect with Dwayne Kerrigan Facebook Instagram Linked In Website Disclaimer: The views, information, or opinions expressed by guests during The Dwayne Kerrigan Podcast are solely those of the individuals involved and do not necessarily represent those of Dwayne Kerrigan and his affiliates. Dwayne Kerrigan or The Dwayne Kerrigan Podcast is not responsible for and does not verify the accuracy of any of the information contained in the podcast series. The primary purpose of this podcast is to educate and inform. Listeners are advised to consult with a qualified professional or specialist before making any decisions based on the content of this podcast.

In this solo episode of Case Studies, Casey explores one of the most influential principles of his life: keeping learning ahead of earning. Drawing from more than two decades of intentional self-education and over a million dollars invested in personal development, he shares why the greatest asset anyone can build is their own ability to create value. Casey reflects on the mentors, books, seminars, and experiences that shaped his career, from early lessons in sales and leadership to executive education at Harvard Business School and transformational experiences with Tony Robbins. Along the way, he unpacks the concept of human life value, the power of Kaizen and continuous improvement, and why the habit of learning matters far more than any individual investment.Casey challenges listeners to think differently about personal growth and success. He makes the case that the highest-return investment is rarely a stock, a business, or a market opportunity; it's the commitment to continuously develop new skills, expand knowledge, and increase your ability to create value. For entrepreneurs, leaders, and high performers, this episode offers a practical framework for building a life of momentum, opportunity, and long-term fulfillment through intentional learning. Hosted on Acast. See acast.com/privacy for more information.

Omar Elattar has interviewed some of the biggest names in business, media, and culture, but this conversation goes far deeper than podcasting, success, or viral moments. What starts as an unbelievable story about manifesting a meeting with Tony Robbins turns into a powerful conversation about intuition, energy, surrender, faith, fear, and what it really means to follow the signs in your life.What this episode is about:This is a conversation about what happens when you stop forcing outcomes and start listening to the pull. Omar opens up about the last-minute decision that led him to a Tony Robbins event, the impossible timing that brought him face-to-face with Tony at dinner, and the moment Tony personally invited him to do his podcast. Jared and Omar also go deep on manifestation, staying centered, intuition vs impulse, the dangers of ego, and why the biggest opportunities in life often come from following the breadcrumbs before they make logical sense.Key topics discussed:How Omar manifested meeting Tony Robbins in real lifeWhy intuition requires silence, balance, and trustThe difference between forcing success and attracting opportunityHow to stay centered through both highs and lowsWhy surrender is not weakness, but one of the highest forms of strengthOmar's wild story of flying to Romania to interview Andrew TateThe biggest lessons Omar learned from interviewing Grant Cardone, Patrick Bet-David, and other major figuresWhy most people aim too low and hitJared's philosophy on energy, infinite possibilities, and letting go of the outcomeHow to live your life like this is your second chanceWhy this episode matters:Most people are chasing success through strategy, discipline, and control, but never stop to ask if they are actually aligned with the life they want. Omar has built a life around following intuition, taking bold chances, and creating surreal moments most people would talk themselves out of. This conversation is a reminder that your next breakthrough may not come from forcing harder, but from getting quiet enough to hear the next step.If you are building a business, chasing a dream, creating content, or trying to understand why certain opportunities keep missing you, this episode will make you rethink how success actually happens.Drop a comment: Do you think success comes more from strategy, discipline, or energy?If you're interested in learning more about The Light System check it out here:https://thelightsystems.shop/goetz100Use code GOETZ for access through the official affiliate link.Subscribe for more conversations about business, consciousness, manifestation, discipline, spirituality, and the parts of success most people never talk about.00:00 Intro04:15 How Omar Ended Up At Date With Destiny06:18 The Restaurant Moment That Changed Everything08:38 Omar Meets Tony Robbins In Real Life10:03 Paying Tony Robbins' Dinner Bill15:57 Why Following The Breadcrumbs Matters19:19 Why Most People Lose Touch With Their Intuition21:36 Jared's Philosophy On Infinite Possibilities24:22 Riding The Wave Instead Of Fighting It31:37 Why You Must Let Go Of Good Things Too40:11 Leaving Room For Magic In Your Life47:31 Intuition vs. Impulse51:23 Hard Work vs. Alignment01:18:03 The Biggest Lesson Omar Learned From His Guests01:40:40 Omar's Final Message To The Audience

Brian Gray made partner at a top 100 CPA firm, built a career advising billionaires and high-net-worth families on complex tax strategies, and then realized that none of it had made him any happier.Brian is a tax partner, award-winning CPA, frequent speaker at the USC Tax Institute, and the author of Suck Less, Laugh More. He has had a front-row seat to some of the world's most successful entrepreneurs and noticed a pattern: about 10% of them get the balance right and 90% are still searching. By his early forties, he recognized himself in that pattern. He was helping clients structure their legacies while his own family life was strained, and he had been telling himself that family came first when his actions said otherwise.This conversation goes deeper than practice management. Brian shares the specific moment that shifted everything, the exercises he used to identify the beliefs running in the background, and how he rebuilt his personal values, his family values, and eventually his firm's values from the ground up. His firm's core value landed on caring, and he and his business partner made the financial commitments to back it up, hiring for capacity and reinvesting in their team even when it meant reducing the bottom line.The conversation covers:Why making partner didn't change anything and how that realization set off a deeper searchHow having a front-row seat to entrepreneurial clients revealed the pattern: financial success rarely equals fulfillmentWhy telling yourself family comes first when your actions say otherwise keeps you stuckHow writing down seven days of negative and positive emotions reveals the patterns running in the backgroundWhy he moved "success" from his number one value to number six and replaced it with loveHow his firm landed on caring as its core value and then made the hiring decisions to actually live itThe warrior and the wizard framework: why achieving eventually needs to give way to mastering your emotionsTIMESTAMPS00:00 - Brannon Poe intro and podcast welcome 00:13 - Introducing Brian Gray: tax partner, speaker, author of "Suck Less, Laugh More" 00:48 - The gap between financial success and fulfillment: what Brian observed in wealthy clients 01:39 - Asking the question: when is enough, enough? 02:05 - Making partner and realizing it did not solve anything 03:07 - The Olympic gold medal pattern: achieving the goal and wondering what it was all for 03:32 - What the astronauts who went to the moon felt when they came back 04:02 - How alcohol became a way to numb the gap between achievement and meaning 04:51 - What it looks like when high-achieving CPA clients are financially successful but not fulfilled 05:10 - Growing as a way to become more, not just accumulate more 06:12 - The midlife reset: when it arrives, how long it lasts, and what kind of clarity it takes 06:51 - Helping clients structure their legacies while his own life needed restructuring 07:17 - The specific moment of clarity: "my family deserves better than I'm being" 08:21 - Being honest about what really came first: business or family 09:03 - The lies high achievers tell themselves and how the ego protects against discomfort 09:49 - Humility and gratitude as the antidote to self-deception 10:13 - How a core belief like "success equals happiness" gets installed and how to question it 10:55 - Shifting the number one core value from success to love, and what changed 11:17 - The seven-day emotion-tracking exercise from "Suck Less, Laugh More" 11:58 - What the exercise reveals about the emotional patterns running in the background 12:22 - The warrior and the wizard: why the achiever eventually gets tired 12:45 - Why high achievers are especially at risk of the burnout that comes from the warrior pattern 13:07 - Tony Robbins on emotion: you have already felt what you are chasing 13:26 - Why the satisfaction from external achievements lasts days, not months 14:04 - Stated values vs. lived values: how Brian approached this for himself, his family, and his firm 14:39 - Writing down eight family values with his kids in middle school 15:29 - How the firm's leadership team landed on "caring" as the number one company value 16:08 - What it actually means to live the value of caring: hiring for capacity and investing in the team 16:27 - Hiring and client decisions driven by values, not just targets 17:07 - Funny story: parenting teenagers and the wisdom of just saying yes 18:15 - Book recommendation: "Suck Less, Laugh More" by Brian Gray 18:42 - Additional recommendation: "Die with Zero" by Bill Perkins 19:03 - Where to connect with Brian: LinkedInBook Recommendations:Suck Less, Laugh More by Brian Gray Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins

Many leaders know exactly what to do or think then know, yet something still doesn't shift.    In this episode of Both Sides of the Coin, Catalina D. Flore, Accredited Fellow Coach, speaks with Rich Waterman, human performance coach and former senior trainer with Tony Robbins, and his client, Dr Chris Joseph, to explore where real transformation actually begins.    Together, they unpack the difference between outside-in coaching, focused on behaviour and strategy, and inside-out coaching, which works at the level of identity, state, and awareness.    This episode explores:  Why strategy or solving the problem often isn't enough How shifts in being and presence change performance The hidden bottlenecks high-performing leaders face How coaching can support bigger, more sustainable change   A reflective conversation for coaches, leaders, and anyone who senses that doing more isn't the answer.    Produced by the IAPCM — the International Authority for Professional Coaching and Mentoring.    If there's a topic you'd like me to cover in future episodes of Both Sides of the Coin, I'd love to hear from you. You can email me at catalina.podcast@coach-accreditation.services.  

12:47 AM   Your prospects don't hate your offer. They feel your desperation. And that's what's killing your sales. In this episode, Ray Higdon gets brutally honest about one of the most overlooked killers of conversion: the energy you bring into every sales conversation. Whether you call it eagerness, pushiness, or commission breath, prospects sense it and it sends them running, even when they actually want what you're selling. Ray breaks down three concrete steps to eliminate desperate energy from your prospecting for good. Step one: talk to more people. When you only have two prospects in your pipeline, desperation is almost unavoidable. When you're consistently reaching out to 30, 40, or 50 people a week, you stop fixating on any single outcome. Step two: stop focusing on your solution and start focusing on the problem your prospect has actually told you about. If you don't know what they're struggling with, it's likely because you've never asked. Step three: develop posture. Posture is the ability to manage the energy of a conversation without chasing, guilting, or pressuring. Ray shares the exact mindset he carried when reaching out to his warm market as he became the number one income earner in his company: "I'm going to do this with or without you." This episode is a masterclass in sales psychology for network marketers, direct sellers, and anyone who's ever felt like they were trying too hard. If you're ready to close more sales by caring less about any one outcome, this is the episode you've been waiting for. —

What happens when you're successful on paper but still feel like you're failing? In this episode of Be The Leader, Jeramiah Solven goes deeper than the external story he shared last time and into the internal one - the inner fight that quietly decides the quality of your life. As Tony Robbins said, success without fulfillment is the ultimate failure, and this episode is about closing that gap for good.Jeramiah opens up about the last 10 years: a PTSD diagnosis he carried undiagnosed for far too long, the depression and mental challenges that came with it, and the decision to stop reliving the story and start fixing the problem. Mental toughness pulled him through the hardest seasons of his life - until he realized the very thing that built him was breaking him. Out of that came three rules for winning the war within: radical accountability, self-discipline that starts with your self-talk, and protecting your momentum so the change actually lasts. He breaks each one down with the exact tactics he uses every day.Whether you're a founder, a veteran, or anyone who looks like they're winning but feels stuck underneath it, this episode will challenge you to stop tolerating the life you've settled into and take ownership of the one you actually want. Win the inner fight, and everything else follows.

If you're tired of knowing what to do and still not doing it, this free live workshop is your next step. Register now: https://breaktheceiling2026.com Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

What you'll learn in this episode: ● Why leadership levels change depending on relationships and trust ● How leaders can operate at different leadership levels with different people ● The role adaptability plays in effective leadership ● Why some successful organizations lose their direction over time ● How ego can quietly sabotage leadership growth ● The importance of understanding people before trying to lead them    

In this episode of Uncommon Real Estate, Chris shares some of his biggest takeaways from his experience with Tony Robbins. From leadership and investing to mindset, fear, gratitude, and personal responsibility, Chris breaks down the lessons that challenged his thinking and reinforced what it takes to build lasting wealth.Success isn't about having perfect timing or perfect conditions. It's about developing the mindset to anticipate opportunities, take action despite fear, and consistently invest in your future. The people who build extraordinary businesses and lives aren't necessarily smarter—they simply learn to think differently and act decisively when others hesitate.Whether you're a real estate agent, investor, entrepreneur, or someone looking to level up in life, this episode is packed with practical insights and timeless wisdom you can apply immediately.In This Episode, You'll Learn: Why "leaders anticipate, losers react"  The importance of monthly recurring revenue (MRR) in building wealth  How successful investors navigate uncertain markets  Why time in the market beats timing the market  The powerful mindset lesson behind the "monkey and the apple" story  How fear and rejection keep people from reaching their potential  What Tony Robbins taught Chris about leadership, growth, and opportunity Hit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

In a marketplace where AI is making information and expertise more accessible than ever, standing out has become harder—and more important. If your customers see you as just another option, you're likely leaving growth, loyalty, and valuation on the table. In this episode, Jim Schleckser sits down with branding strategist and futurist Kelly O'Neill to explore what branding really means, why it's much more than logos and marketing campaigns, and how CEOs can build a meaningful brand connection that creates a true competitive advantage. In this episode, you'll discover: How to identify and communicate the unique differentiator that strengthens brand connection and separates your business from seemingly identical competitors. Why every customer interaction either reinforces or breaks your brand promise—and what leaders must do to ensure alignment across the organization. How AI is reshaping markets, consumer behavior, and thought leadership, making authentic brand connection more valuable than ever before. Listen now to learn how a stronger brand connection can help your business stand apart, attract the right customers, and build a lasting competitive advantage in an increasingly AI-driven world. Check out: 2:45 – Branding Is More Than a Logo Kelly challenges the common misconception that branding is logos and visuals, explaining that branding is the feeling your company creates in the minds of customers and how that drives buying decisions. 16:30 – Finding Your Competitive Differentiator Kelly shares practical examples of how businesses—from law firms to luxury home builders—discovered their unique "unicorn" advantage and used it to create stronger brand connection and stand apart from competitors. 35:00 – Why AI Makes Branding More Important Than Ever The conversation shifts to the future, where Kelly explains how AI is leveling access to information and expertise, making authentic brand connection, thought leadership, judgment, and trust the new competitive advantages. About Kelly O'Neil Kelly O'Neil is an international award-winning entrepreneur, futurist, and brand marketing and profit strategist for visionary entrepreneurs and the companies that support them. She is the creator of The Fusion Paradigm™, a radically different framework that blends strategy and intuition to help founders scale purposeful, profitable, and legacy-driven businesses. With over 30 years of experience and $750M+ in client revenue, Kelly has built multiple multi-million-dollar companies, launched more than two dozen brands, and is known globally for her expertise in affluent marketing, thought leadership, and intelligent business growth. She is the founder and CEO of Phoenix Growth Partners, a category-of-one consultancy for 6–9 figure entrepreneurs. Kelly's work has been featured in Forbes, Entrepreneur, and The Wall Street Journal, and she has shared the stage with Tony Robbins, Jack Canfield, and Zig Ziglar. Her mission: to help bold leaders disrupt mediocrity and build legacies that outlive them.

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Tim Rexius shares how he lost nearly everything during the GFC, delivered pizzas at night, and sanded floors to fund the launch of Rexius Nutrition. He reveals how relentless networking, smart risk-taking, and a commitment to learning helped him grow multiple businesses, including three successful gyms. Tim also explains how Omaha Protein Popcorn evolved from a struggling idea into a global brand stocked in over 30,000 stores across 16 countries. Along the way, he discusses leadership, marketing, building a strong team culture, and why entrepreneurs must remain lifelong students. This inspiring conversation is packed with lessons on resilience, growth, and creating opportunities from adversity. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Tim Rexius, the hardest thing in growing a small business is access to capital. He believes many entrepreneurs have great ideas and the willingness to work hard, but securing funding is often the biggest challenge. Tim notes that borrowing money has become increasingly difficult, and when funding is available, the interest rates and repayment terms can be tough. He advises business owners to find creative ways to generate income while building their business so they can cover overhead costs and avoid making poor decisions under financial pressure. What's your favorite business book that has helped you the most? Tim Rexius says one of the business books that has helped him the most is Think Big, Shut the F Up and Work. He also credits Masters of Selling by Tony Robbins as a life-changing book that helped him understand communication, sales, and human behavior. Tim believes that learning how to sell effectively is one of the most valuable skills an entrepreneur can develop because it influences every aspect of business growth and success. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tim Rexius shared invaluable entrepreneurial wisdom across several platforms, including his standout appearances on The Management Blueprint Podcast, The Deep Wealth Podcast, and the Phat Muscle Project Podcast, where he breaks down real-world scaling strategies and leadership frameworks. His home base at timrexius.com also offers direct access to Rexius Business Consulting, where he mentors entrepreneurs globally on franchising, retail expansion, and building strong team cultures. For broader small business growth, the Grow a Small Business Podcast hosted by Troy Trewin — the very show Tim featured on — delivers weekly deep-dives with founders tackling the same challenges. You can also follow Tim on Instagram, YouTube, and LinkedIn at @timothy_d_rexius for ongoing, no-BS business insights from someone who built a $50M brand from nothing. What tool or resource would you recommend to grow a small business? Tim Rexius shares that the most powerful tool for growing a small business is building genuine relationships, as he personally visited three gyms every day for three years to meet potential customers, proving that consistent human connection outperforms any paid marketing strategy. He also emphasizes leveraging social media to level the playing field, noting that a strong personal brand and winning attitude can make a C-class location just as successful as an A-class one, which he demonstrated by growing Omaha Protein Popcorn to over 30,000 stores across 16 countries. For direct mentorship and structured business guidance, Tim offers Rexius Business Consulting at timrexius.com, where he coaches entrepreneurs on scaling, franchising, and turning employees into entrepreneurial partners using his proven Entrepreneur Creation Framework. What advice would you give yourself on day one of starting out in business? Tim Rexius would tell his day-one self to stop waiting for the perfect moment and instead start hustling immediately, because delivering pizzas at night and sanding floors on weekends while building his first store taught him that grit and relentless action will always outwork privilege and perfect timing. He would also remind himself that it is far easier to turn customers into friends than friends into customers, so invest every ounce of energy into showing up, meeting people, and projecting a winning attitude — because the right mindset attracts the right opportunities. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: It's a lot easier to turn customers into friends than friends into customers — Tim Rexius You can have a C-class location but an A-class person, and still build a wildly successful business — Tim Rexius People really want to be surrounded by winners, so put on a winning attitude and watch the right opportunities find you — Tim Rexius  

“Your gut feeling about a person is a powerful early-warning system, but it only becomes truly useful when you check it against what you see and hear beyond the words.” Eytan Segev Top Five Tips For Reading People Instantly and Making Better Decisions In Business and Life1.  Read Structure, Not Behaviour 2. The face is a map of decision-making 3. Trust Signals are visible in seconds 4. Stress always leaves a clue5. Adapt your communication to win TIME STAMP SUMMARY06:48  The significance of facial structure15:50  Listening and observing body language to understand communication better.22:00  Understanding stress in others to communicate more effectively and help them.23:00  Adjusting your approach to match the other person's communication style. Where to find Eytan?Website                           https://il.linkedin.com/in/eytansegevLinkedIn                          https://body-language.academy/ Eytan Segev Bio For over 19 years, Eytan Segev - The Profiler has unlocked the hidden codes of human behavior. Through face reading, body language, and micro-expressions, he equips audiences to connect deeper, communicate clearer, and influence with impact.Born in South Africa, Eytan moved to Israel at 3. At 13 he lost his mother, returned to South Africa a year later, and came back to Israel at 19. These shifts forged his mission: mastering the art of reading people.Today, at 59, he lives in Israel, happily married and father of three daughters. For 12 years, he and his wife have also been a foster family to a child from Eritrea, now 13-experiences that give his work rare authenticity.Eytan has trained corporations, government agencies, universities, security forces, and thousands of professionals worldwide. He is the creator of the Profiler Practitioner program, a unique training system taught online and in person, and has delivered hundreds of workshops on personology, face reading, body language, lie detection, and micro-emotions.He is also the founder of a startup that applies face-reading and body-language technology, merging human insight with AI and behavioral analytics.A board member of the Virtual Speakers Association International (VSAI), Eytan is recognized as Israel's leading authority in face reading and body language.His bestselling book, The Complete Guide to Face Reading, Body Language & Micro-Expressions, is a cornerstone for professionals seeking stronger communication.As Tony Robbins said: "The way we communicate with others and with ourselves ultimately determines the quality of our lives." That belief drives Eytan's mission.Audiences learn to:o  Decode trust and intention through body language.o  Recognize hidden emotions and micro-expressions.o  Use face reading to understand personality and motivation.o  Build stronger connections in leadership, sales, education, and relationships.Whether on stage, in universities, or in consultation, Eytan delivers charisma, depth, and transformation. Like a Mentalist, he reads people instantly. Participants leave inspired and equipped with tools that change how they see others-and themselves. Participants leave inspired-and equipped with tools that immediately change how they see others and themselves. If you want a speaker who electrifies audiences and transforms the way they connect, Eytan Segev - The Profiler - is the one, bringing knowledge, passion, and unforgettable impact wherever he speaks.

If you're tired of knowing what to do and still not doing it, this free live workshop is your next step. Register now: https://breaktheceiling2026.com Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

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If you're tired of knowing what to do and still not doing it, this free live workshop is your next step. Register now: https://breaktheceiling2026.com Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Most people say they can't find the right mentor. The truth? They're not ready — and they're not qualifying. In this episode of the Abundance Mindset Podcast, Vinney Chopra and co-host Gualter break down Wealth Principle 30: learn to attract the right mentors.   Vinney shares the full origin story — arriving in America with just $7, knocking on doors 13 hours a day selling Bibles and encyclopedias for the Southwestern Company, and how seven books became his first mentors. He tells the story of his 40-year mentor, billionaire Spencer Hayes, whose business card simply read "Salesperson." Then he gives you the practical framework: how to qualify a mentor, how to make yourself worthy of one, and why "if the man is right, the world is right."   If you're building in real estate, raising capital, or just trying to get to the next level — this one's for you.   ⏱️ Timestamps 00:00 — "When the student is ready, the mentor appears" 00:50 — Wealth Principle 30: attract the right mentors 01:20 — Inside the 9-year mastermind (4 PM PST Wednesdays) 01:50 — Arriving in America with $7 — a Hindu man selling Bibles 02:30 — The 7 books that became Vinney's first mentors (Peale, Rohn, Carnegie, Dyer, Kiyosaki) 03:00 — 80-hour weeks knocking on doors in Atlanta 04:00 — Closing the engineering career: "I'm a salesperson at heart" 04:30 — Spencer Hayes: the billionaire mentor and the Park Avenue penthouse 06:00 — The business card that just said "Salesperson" 06:40 — Vinney's 5 books (including Hospitality Investing Made Easy) 08:00 — How to actually qualify a mentor (do they have the track record?) 09:00 — Introspection: finding the need within 10:00 — "If the man is right, the world is right" — the puzzle story 12:00 — Being open and worthy enough to be mentored 13:00 — Don't give up + the Tony Robbins lesson 13:30 — Find the top mentors in your business and study their path 14:30 — Hospitality is the name of the game right now 15:00 — "Bring the seed, not your need"  

What if the thing standing between you and what you want isn't strategy, it's the size of the container you've built to hold it? In this episode I sit down with Cathy Heller, host of the Everything Is Energy podcast, author, and one of the most authentic teachers I know. Cathy has interviewed everyone from Marianne Williamson to Tony Robbins to Matthew McConaughey, and what she brings to this conversation is a depth and realness that genuinely moved me. We go deep on why people don't reach the success they say they want, and it has almost nothing to do with tactics. In this episode: Why your nervous system reads anything unfamiliar as danger, even expansion you've asked for The "vessel" concept and why you can't receive more light than your circuit can hold The energetic IOU we create when we over-accommodate, and how it comes back around Why most people don't have a money block, they have a resistance to power How Cathy intentionally taught her nervous system what her future would feel like Redefining success in relationships, money, and the soul's actual path To join Cathy's upcoming event, Born For This, visit https://cathyheller.samcart.com/referral/2nUlzuwF/zKsWGWdOmYbvfwI2

Who is Ally?Ally Machete has built her career working closely with a dynamic range of authors, but she has found her true passion in helping confident business owners become first-time authors. She specializes in guiding experienced entrepreneurs who know their industries inside out but feel unsure when it comes to writing a book. Understanding that her clients have no time, energy, or money to waste, Ally works deliberately and strategically to ensure their book aligns with their greater business goals. She is the expert these leaders turn to when the stakes are high, and there's no room for mistakes—helping them transform their hard-won expertise into powerful, purposeful books.Key Takeaways* Writing a book isn't just for the famous—it's a powerful tool to build credibility and open doors for any expert. As Ally Machete shares, the real impact comes from writing the right book, with the right strategy behind it.* Don't write a book for “everyone.” As Ally Machete explains, clarity about your target audience and their needs makes your book not only marketable but transformative for your business or career.* A well-crafted book is more than “decoration for your Zoom background,” says Ally Machete. It's a tool—something to leverage intentionally, not just a vanity project.* Not every business needs a book. Ally Machete recommends crafting your strategy first—sometimes timing or focus on other projects delivers more growth than rushing into publishing.* Feeling the “magic” of book writing doesn't mean ditching strategy. Ally Machete urges authors: don't just write what you want, write what solves a real need for your ideal reader. That's how culture shifts—one book at a time.Don't forget: If you want to connect, ask questions, or get notified about upcoming guests like Ally, subscribe to the newsletter here. You only need your first name and email—easy as (coffee) pie!And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using transcription software and may not reflect the exact words used in the podcast.SUMMARY KEYWORDSwriting a book, lead generation, business owners, book marketing, strategic writing, target audience, book publishing, book as a tool, writing process, marketable book, author credibility, authority, business growth, writing strategy, book promotion, niche audience, sales conversion, email list building, free resources, blog articles, podcast interviews, digital printing, ebooks, networking, credibility signal, partnership promotion, course creation, return on investment (ROI), book launch, marketing strategySPEAKERAlly Machate, Stuart WebbStuart Webb [00:00:00]:Live, please go live. Yeah. Hi, and welcome back to It's Not Rocket Science. Five questions over coffee. I am here today with Ali Machati, the writer's ally. I've got those two right, haven't I, Ali, Please tell me. Okay, thank you. So I was going to get something wrong.Stuart Webb [00:00:47]:I've managed to get through without actually making a huge mistake yet. So welcome, Ali. Thank you so much for making a few minutes today. Ali is, well, she's somebody who helps people write books. So I can tell you somebody who has tried to do that and successfully succeeded, but by golly, it was hard. You need an ally in your corner. So I'm really pleased Ali has made some time today to come talk to us a little bit about this. You know, writing a book is probably the greatest lead generator you can do because it really sets you apart from the competition.Stuart Webb [00:01:18]:Ali is going to tell us all about that. So, Ali, thank you so much for being the writer's ally. And welcome to It's Not Rocket Science. Five questions over coffee.Ally Machete [00:01:26]:Thank you so much for having me, Stuart. I'm really excited to be here.Stuart Webb [00:01:30]:Well, I hope. I hope we're going to have a really interesting conversation. So let's start by talking a little bit about, well, the sort of people you try to help as the. As the writer's ally.Ally Machete [00:01:43]:Yeah. So we work with lots of kinds of authors, but our real sweet spot, our ideal client, are generally business owners, people who have been in business for a little while and are really confident in their expertise. But now they're thinking about writing a book and they're not confident about that. You know, they don't have time, money, energy to waste. All of that has to go very deliberately into their plans and their strategies in business. But they want to have that book. They know enough to know that there's things they don't know, and they know that they really need to get it right. That book has really important goals attached to it.Ally Machete [00:02:24]:It's a tool that's going to be really valuable to them and is a part of their growth strategy. And so they need it to be done at the highest level. And that's where we come in.Stuart Webb [00:02:33]:That's brilliant. So tell me. I mean, you've obviously, you've obviously helped a lot of people do this.Ally Machete [00:02:38]:What.Stuart Webb [00:02:38]:What are the sort of things they tried to do? I mean, you know, everybody has sat with that sort of completely blank piece of paper or blank screen or whatever nowadays and thought, where do I start? What are the things that you've seen them try which have failed to get them anywhere.Ally Machete [00:02:54]:Well, one of the things that I think a lot of people who are new to writing a book get stuck on is there's this sort of kind of like romantic, kind of magical, I think thinking around what a, what a writing process looks like. You know, you're going to get struck by the muse and you're going to sit down and it's all going to flow out of you in a number of hours and you're going to end up with this masterpiece that, you know, just needs a spell check and then you're done. Right. And they don't understand how much harder it actually is. You know, even if you are fortunate enough to be able to create a rough draft very easily, and some people certainly can, some people do have that experience, but that is rarely the finished product. Right. There is so much that goes into crafting a book strategically. Not just writing a good book, but writing a marketable book.Ally Machete [00:03:44]:Writing a book that's going to get you certain results in your business is a lot more than just writing something that's, you know, basically well written and, or even interesting to read. So I think that's, that's the biggest piece where people tend to get tripped up is they think, well, I wrote it, it's good, right. It's objectively good. And they miss that strategic tie in piece and they end up with a book that on the surface is really nice and looks professional and is well done, but doesn't move the dial in their business.Stuart Webb [00:04:14]:So we may be straying into the sort of the third question here, which is about what, what free advice, what valuable advice you can give, but sort of talk a little bit about that. Sort of, what do you mean by a marketable book? Sort of explain the whole, you know, what that does to a little bit about what that does to somebody's business, somebody's career, but also a little bit about what needs to go into a marketable book for it to be something that people actually want to pick up and look at.Ally Machete [00:04:41]:Yeah. So one element of that is when you write a book that is the wrong book. Right. So first let's just assume you've written a book, it's a good book, it's objectively well written. Right. It's been, you've put energy into it, you've made an effort, it looks nice, you paid for a nice cover, maybe even, and it all looks good. What might make that book not marketable are a few different things. First of all, if you were never clear on exactly who your Target audience for that book is a lot of people write a book thinking that anybody can benefit from this, this book will help everyone.Ally Machete [00:05:15]:And even though that may be true, you can never market to everyone. Right. Like, I like to say that if you're trying to talk to everybody, then you're going to be connecting with nobody. So this idea that it's just, I'm putting this out there, it's going to help all of these people without really getting clear about who exactly the book is for, that can make a book not marketable. If you don't know who to put the book in front of to sell copies, it's almost impossible to create a marketing strategy. Right. A lot of marketing strategy is about who are the right readers for this and how do we get in front of those people. So if your audience isn't clear, if your promise isn't clear, if it isn't crystal clear why your target reader needs your book.Ally Machete [00:05:56]:Right. Again, a lot of people start a book from a kind of internal place. If they have something they want to say or they have something that they feel like they can share, that's a value. But ultimately, people don't buy books because you think they need the book. Right. They buy the book because there's something they want or there's something they're looking for that they feel like your book is the answer to. So that comes back to your unique promise. If your promise isn't crystal clear, it might be a good book, but it's going to be very difficult to position and it's going to be very difficult to have that conversion situation.Ally Machete [00:06:28]:Just like any other product or any other sale, when you're just trying to sell books, there's conversions. People will come and check it out. If there's nothing there to actually hook them in and make them see, yeah, this is the book that's going to solve my problem or teach me the thing I need to learn. They don't convert.Stuart Webb [00:06:43]:Do you know, Ali, you make it sound as if you're trying to sort of put together a marketing strategy for some sort of product, which you would hope a business owner has learned how to do. But anyway, let's, let's move on a little bit. Tell me a little bit more about the. The sort of effects that you think a book can have to somebody's business, somebody's career, if you like. I mean, we can all think of people like Tony Robbins who have written interesting books and then they end up on the world stage. I'm not necessarily suggesting that we're all going to do that tomorrow?Ally Machete [00:07:11]:No. And you don't have to. That's the really beautiful thing about books. And especially these days. You know, not only do we have the Internet, which gives us tons of opportunities to directly connect with our target audience and to market a book with, you know, very little cost compared to, let's say, print media, for example, but also we have digital and print tech, digital printing technology, and ebooks. So the very act of creating a book, making it available for sale, getting it out there, is also more accessible to people now than it pretty much ever has been in history, really. So those are all really wonderful things. But excuse me, when you put that book out there.Ally Machete [00:07:52]:So let's say, for example, that somebody is writing a book to bring in more clients. That's like a pretty classic example. They're writing a book to bring in more clients if they write a memoir. And I've seen this a lot with coaches, in particular coaches and consultants, they think, well, people who want to work with me want to know more about me. So instead of writing a book that shows how they think about that particular problem, how they've worked with people in that particular niche, how their process or their way of, you know, approaching a situation is a good method or a different way of thinking about certain things, and instead they write a memoir, they write a book that's just all about them and their life's journey. Right? Sure, there will be a subset of people who are interested in that book, but most people don't come to the book because they want to learn all about you. Again, people buy a book because what's in it for me? Right? What are they going to get from it? So when you have a book that's dialed in to the right people and is strategically aligned to achieve goals in your business, and it can accomplish large numbers of things. Everything from the very simple giving books away to build your mailing list.Ally Machete [00:09:05]:We've had clients too, in particular that were enormously successful simply finding partners who are willing to promote the free ebook to their lists because they thought that it was something of value. It's a win, win situation, right? I want you to promote my book. You get to give something free to your audience. Everybody looks good. Now all of a sudden you have thousands of people opting in to join your list to get a copy of that free book. That's a real basic, simple way of leveraging a book to grow your business. But also things like we've had clients tell us that sitting down in a meeting with people and Taking a few copies of the book out of their bag and handing it to the high level people that they're meeting with changes the conversation instantly. Right.Ally Machete [00:09:50]:Giving a book to somebody or even just knowing that someone is the author of a book is an instant credibility signal. They don't even have to read the book. The very fact that you've written one, again, assuming it's the right one and it's done well, you hand it to them, they look at it, they can see this person literally wrote the book on this subject. And there's a psychological effect. Again, there's a reason why the word author is the root word of authority. Right. And that's how we think about people with books. So having that book can get you to open more doors, it can get you on more stages, it can get you more clients, it can get you higher level clients, it can help you to close deals.Ally Machete [00:10:32]:It shortens the like, no trust factor and gets those that cycle, that sales cycle to shorten and speed up. It can do a number of really important things for your business. And I agree, I think it is one of the most powerful lead generating tools even still.Stuart Webb [00:10:47]:Yeah. And amazingly, I learned a little bit about this. But the words sort of, you know, the best business card you will ever have are really applicable here, aren't they? Because somebody who has a book, you don't need to leave them a business card. You leave them the book, they'll find you. Even if you've got very little else in that book in terms of contact details, they will find you because a book says something about you. Ali, I'm going to sort of pose the, you know, is there one piece of. And I think you've already given some advice, but I'm sure there are other things and I know we've got some things that we're going to be sort of pointing people towards, which is in our vault, which is in www.systemize.me. free stuff.Stuart Webb [00:11:32]:Tell us a little bit about some of the free, valuable services you provide to people.Ally Machete [00:11:38]:Well, we have a blog, of course. We publish new articles every month. So our blog is available for free at our website. Atthewriters ally.com you can find our newly launched library. And in the library we have links to the blog with all of those articles. We have a playlist of podcasts that I've been on. I've been on more than 50 podcasts. And so they can listen to those recordings or watch those videos and download a number of free resources that we have available.Ally Machete [00:12:08]:Checklists, a few mini Guides. I have a ton of stuff available for people. I've been in this business more than 20 years and I've accumulated some stuff. So I've really put it all together. We just launched this website. I'm very excited about having this, you know, the ability to put all of this stuff in one place to give to people.Stuart Webb [00:12:26]:And, and I, and I've had a look at some of the checklists and I must admit I, I was, I was really, really impressed. So look, if you haven't captured all of the, the details of that, we will have links to, well, where you can find all this stuff and more stuff from alysystemize me forward slash free hyphen stuff. Yeah.Ally Machete [00:12:45]:Before you jump to the last question, I just wanted to add one thing.Stuart Webb [00:12:48]:We're not even close to that yet. Don't get excited.Ally Machete [00:12:52]:I also have a free gift that I prepared especially for your audience. And they can.Stuart Webb [00:12:56]:Oh, thank you.Ally Machete [00:12:57]:Yes, they can get that. If you go to offers.the writers ally.com rocketscience it is an evergreen video of my webinar called Don't Write the Wrong Book. And it is about just that. What does it mean to write the right book? How do you avoid writing the wrong book? And a simplified step process for thinking through your book idea. Whether you have one idea you're trying to choose, or if you've already started writing and you want to temperature check what you're working on, it'll help make sure that everything is strategically aligned in the way that we're talking about today.Stuart Webb [00:13:27]:I will make sure that link is in the, in the vault, our vault, which is another valuable resource. But I will make sure that's pointing straight to you. We, we will, we will get that to people. We are not yet at the end though, Ali, because we have more to go. Awesome. What, what you've just said. You've been in this business for 20 years, so that's, that's a huge amount of experience. But let's, let's talk about how you got here.Stuart Webb [00:13:52]:What is it? Was it, was it a realization that you just had to write? Was it the realization you didn't write very well? What was it that brought you to understanding how to give such valuable advice? Was it a book? Was it a program? Was it a life experience that brought you this level of understanding of how to write a book?Ally Machete [00:14:11]:Well, Stuart, I am a lifelong dedicated book nerd. Really. I've always loved books. I've always loved writing and reading. It's family legend that I learned to read at the age of three because I was frustrated that my parents just wouldn't sit and read to me all day long, you know, God, they had had to go to work and like do things. But I started reading very early and making books out of construction paper and crayons and I would give them to like my neighbors and my friends. And I would tell people I was, I was a book publisher. And even as early as first grade, you know, you get into school and everyone's always asking, what do you want to be when you grow up? What do you want to be? And I would tell people I wanted to be a writer, a lawyer and an editor at Simon and Schuster.Stuart Webb [00:14:56]:Oh, wow.Ally Machete [00:14:58]:Yes. And you know, I have no idea where that came from. I'll be totally honest, you know, like, why Simon and Schuster? Where did I pick that up? Goodness only knows. But it was something that I said and I stuck with it. I stuck with that love all the way through my academic career. I did, you know, yearbook and school paper and lit mag and all that kind of stuff. But was really in college where I started getting more serious about it. I started freelancing for pay as a writer as the Internet started becoming a thing and really opening up opportunities.Ally Machete [00:15:26]:And then of course, I did an internship at a small regional publisher while I was still in school in upstate New York. And after that, the big, big turning point was that I got that dream job and I got hired at Simon and Schuster.Stuart Webb [00:15:39]:Oh, wow. Wow, wow, wow. But the greater challenge was then to go on and do it and show other people how to do that.Ally Machete [00:15:46]:That's absolutely true. Yeah. So I spent some time there. I learned a ton, as you can imagine. Big five publishing. You know, that's, that's the Olympics of publishing. Like you really learn everything at the highest level. And I was also fortunate to be in particular in a department that was very nurturing and very supportive of its young people.Ally Machete [00:16:05]:So I got to really learn. Hands on. I acquired my first book for the company before I had been there a year, which is pretty much unheard of. And so I was able to just dive in and learn a lot about how it all worked. And then, you know, fast forward a few years, dot com bust happened, 9, 11 happened. A lot of things were changing in New York. I decided to step away for a little while. I thought I would wrap up.Ally Machete [00:16:29]:I was doing a part time master's degree that had taken me a few years. I was real close. I thought, you know what, I'll knock it out. I'll take a Year, I'll go full time, I'll finish all my classes, I'll do some freelancing, I and I'll come back and maybe, you know, the economy will have calmed down and the market, the job market will have opened up again. And I loved working directly with the authors and running my own business so much that I never looked back.Stuart Webb [00:16:50]:Yeah, well done. Well done. Look, Alec, I'm going to have to say you've been asking some and or answering some brilliant questions. But there must be one question that you cannot get away from thinking. When is he going to ask me that killer question, the really important one? Well, I don't know what that question is, so I'm just gonna have to ask you what is the killer question that I should have asked you by now? And obviously, well, you have the question, so you might as well answer it as well.Ally Machete [00:17:19]:Well, I think the killer question is one that most people maybe don't ask because they assume, which is, should everybody have a book?Stuart Webb [00:17:26]:You know the question.Ally Machete [00:17:29]:Yeah, and the answer might surprise you because there are a lot of people out there who suggest that if you have a business, if you are an expert, you have to have a book, it is just a must have. And I do not agree with that at all. I think there are situations in which a book may not be right for your business. It really depends on what your strategy is and where you're trying to go. Because as we've been talking about, the real power in a book is as a tool to be leveraged, right? It's not just decoration for your zoom background, it's something you're going to use in your business.Stuart Webb [00:18:04]:Business.Ally Machete [00:18:05]:Not every business benefits from a book and not every business benefits from a book at any time. So there's also a timing issue involved writing a book. As you know, Stuart, you've been involved. It's a huge commitment of time, energy and money. And anything that you are saying yes to means you're also saying no to other things, right? So, you know, one of the biggest misconceptions I think people have is this idea that, well, if every business owner has to have a book, I'm new to business, I'm still growing my business. If I write this book, that will help me establish myself. But you have to have a business to grow before a book can help you grow a business, right? It's not the thing that gives you a business, it's the thing that helps you level up what you already have. So if you're not already at least a little, well, established, it might be too early for a book to really give you the kind of benefits that it would if you waited a little bit longer or if you're in a situation where you have a choice to do I launch a new course? Do I do this big marketing push? Do I change this part of my business, or do I write a book? You want to think strategically.Ally Machete [00:19:09]:What is the thing that's going to give you the most ROI where you need it first? And a book is not always the answer.Stuart Webb [00:19:17]:Do you know, it's almost as if you are trying to say to people, you have to have a strategy why you are writing a book, know who your audience is and write the book for that audience. And if you're still in the process of working out who what your business is about and who your audience is, maybe a book is not going to help you achieve that goal.Ally Machete [00:19:35]:Exactly right. Exactly right.Stuart Webb [00:19:38]:Hey, I think that is a fantastic and truly brilliant way to wrap this up. Because if there's one thing that I think you've proven to us, Ali, is that you are an ally. You are somebody who is trying to think of the best for the authority, trying to think of the best way of helping that author achieve their goals, rather than just trying to pitch everybody on doing the same thing just for the sake of it. That's a truly allied way of thinking. So thank you so much for bringing that perspective. And if you don't mind me just taking two minutes from me, if you, you get such value from some of these, from some of these interviews from brilliant people like Ali, who's bringing this wealth of knowledge. I would like to be able to send you an email once a week just to say who's coming up on the podcast. And the only way you can get that email is if you join the blog, the email list, and that is to go to www.systemize.me.Stuart Webb [00:20:38]:subscribe. That's a simple form. It takes you to. It needs two things. Your first name, your email address. I don't want anything else. I just want to be able to send you an email. I just want to be able to address you as you and, and tell you about the brilliant stuff that's coming up.Stuart Webb [00:20:50]:Ali, thank you so much for spending a few minutes with us and being so, so, so honest with your advice and so, so helping us to think through just how we need to use books to be so intentional. Thank you for that time.Ally Machete [00:21:06]:It's my pleasure, really. Thank you for having me. And you know, I like to say I'm a reader too. I want there to be better books out there for me too, you know. So I really do care is it.Stuart Webb [00:21:17]:Is a heart led business for somebody who's been doing that since three years old. I guess you do need another one of those books to just have a look at least. At least one more time, don't you? Thank you so much Ali. I really appreciate it.Ally Machete [00:21:32]:Thanks again. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

If you're tired of knowing what to do and still not doing it, this free live workshop is your next step. Register now: https://breaktheceiling2026.com Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Scott Duffy's entrepreneurial journey is proof that success rarely follows a predictable roadmap. In this episode of Inventive Journey with Devin Miller, Scott shares an incredible story that spans hot dog stands, catastrophic setbacks, Tony Robbins, Silicon Valley startups, internet media companies, and the rise of artificial intelligence.Scott's story starts in Los Angeles where his father intentionally pushed him toward responsibility early in life. Working at hot dog stands and catering events taught him customer service, accountability, and work ethic before most teenagers even understand what taxes are. Eventually he found himself selling quiche at a food cart in Century City, which may be one of the least glamorous but most educational entrepreneurial beginnings imaginable.After graduating high school, Scott attended the University of San Diego where a simple piece of networking advice changed everything. He built relationships with the university's career counseling department early and that eventually opened the door to AAA Student Painters. There, Scott learned real entrepreneurial skills including hiring, operations, billing, customer service, inventory management, and leadership.Then came a life-changing tragedy.During a trip to Mexico in college, Scott was involved in a devastating car accident that left him with brain hemorrhages and forced him to leave school temporarily. Recovery became one of the hardest periods of his life. Unable to comfortably read or watch television, Scott spent his days listening to motivational audio programs from icons like Jim Rohn, Zig Ziglar, Brian Tracy, and Tony Robbins.That unexpected detour eventually led him to apply for an internship with Tony Robbins. Instead of an internship, he was offered a job.Working alongside Tony Robbins during the early growth years of the company transformed Scott's perspective on mindset, communication, sales psychology, and business development. One of the most valuable lessons he learned involved understanding customer psychology through deeper questioning. Scott explains why simply asking customers what they want is not enough and how businesses must understand how customers define value personally.The episode also dives into Scott's entrance into Silicon Valley during the earliest days of the commercial internet. At a time when most people barely understood what the internet even was, Scott recognized massive opportunity emerging in the Bay Area.With almost no money, he couch surfed throughout San Francisco trying to break into tech startups. Eventually he ran out of cash entirely and found himself sleeping in his car outside Oracle headquarters during a rainstorm while deciding whether to give up or keep pushing forward.Then came the legendary pizza-resume strategy.Scott used his last few dollars to buy discounted leftover pizzas, stuffed his resume underneath the cheese, and delivered them to startup offices. The unconventional approach worked because it stood out in a world already crowded with generic resumes and predictable networking tactics.That creative gamble helped launch Scott into internet startups that later became major media brands including CBSsports.com and other high-growth digital companies during the dot-com era.The conversation then shifts toward artificial intelligence and why Scott believes AI mirrors the early internet revolution. Having entered AI years before mainstream adoption accelerated, Scott now works with organizations around the world helping them become AI fluent and avoid falling behind technologically.One of the most powerful themes throughout the interview is focus.Scott shares his “hammers and nails” analogy to explain why entrepreneurs fail when they spread themselves too thin.To chat about this one-on-one, grab a free consult at strategymeeting.com

If your sales are slow and your effort isn't producing results, this episode is exactly what you need. Ray Higdon breaks down the 10 specific reasons why people aren't buying from you — and these aren't the generic tips you've heard before. From not talking to enough people, to focusing on your solution instead of your prospect's problem, to the often-overlooked mistake of sending a video that's completely incongruent with your invite, Ray exposes the real friction points that are quietly killing conversions for network marketers and salespeople at every level. Ray also goes deep on the belief barriers that most sales trainers never address: what to do when you secretly don't believe your product will work, when you're unsure of its value, or when you don't feel like you deserve the income you're chasing. He covers the critical role of posture, why sloppy follow-up is costing you more sales than any objection ever could, and how a mismatched social media bio can send prospects running before you even get to your pitch — sharing a real client example of Christie Morgan, who generated $100,000 in personal commissions in under 60 days once her outreach and bio aligned. The episode closes with one of the most powerful — and most ignored — sales principles: mental rehearsal. Ray challenges you to stop rehearsing failure and start visualizing the win, connecting this mindset shift to both elite athletic performance and a foundational scripture from Mark 11:24. If you're in a product or service you believe in, this episode is your reminder that getting better at selling isn't optional — it's your responsibility. —

If you're tired of knowing what to do and still not doing it, this free live workshop is your next step. Register now: https://breaktheceiling2026.com Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

What you'll learn on this episode: The three reasons most agents fail: not saying it enough, not saying the right thing, or not saying it to the right people   Why momentum comes from consistent daily action—not random one-time efforts   How direct mail and face-to-face expired listing campaigns still work strategically   Why online webinars can generate big business with the right structure and follow-up   How ads must be paired with a powerful CRM and follow-up system to convert To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

The last few years handed me a stack of things I never ordered — Parkinson's, brain surgery, a pandemic, and financial pressure I've talked about openly in older episodes and on YouTube. In this brand-new, unedited, "live-to-drive" relaunch of The Ray Edwards Show, I'm not going to rehash the wounds. I'm going to do something more useful: I'm going to hand you the scars. Because the scars, as I've come to see it, are the curriculum. And what I learned in that fire has rewired everything I teach about building a business in this strange, contracting, AI-rewired moment — including why nearly every entrepreneur I meet is trying to build a personal brand in exactly the wrong order.. Here's a peek at what you'll discover when you press play: The tight little phrase I now use to describe my current state of freedom — and the brutal price I paid over the last few years to earn the right to say it. The disease: "out-of-sequentialism". You probably have it -- becuase it's quietly killing almost every coach, consultant, and creator online right now (my friend Armand Morin gave it the name) — and the embarrassingly simple test that tells you in 30 seconds whether you've got it. The Tony Robbins example about a dog and a kid named Johnny — and what it reveals about why your message isn't landing, no matter how much copy you rewrite. The dollar-store habit I credit with saving more of my best ideas than any AI tool, app, or "second brain" system ever has — and the three reasons it still humiliates your phone in 2026. (Hint: Alex Mandossian was right.) The single Bible verse I call "the entire permission slip" you need to stop hiding your gift from the marketplace — and how to read it without the religious baggage that's kept you small for years. Why "the ultimate sacrifice" wasn't REALLY the ultimate sacrifice — and the surprisingly mercenary reason Jesus did what he did, according to the Book of Hebrews. (Some pastors will not love this segment. I'm at peace with that.) The Casey Neistat number proves you don't need to be famous, funded, or follow-rich to build a business that buys back your life. (He started $200,000 in debt. With a camcorder.) The difference between Mission and Vision — confused by 95% of the entrepreneurs I've coached — and the single reason their goals never compound into anything bigger than a to-do list. The deceptively simple Destiny Formula that turns vague mission statements into something you can actually wake up and execute on Monday morning. Why "fair" does not mean "equal" — and how getting this one distinction wrong will keep you stuck in quiet resentment for the rest of your business career. The "interruptibility test" I use to decide whether a business is actually worth building — and why most "successful" entrepreneurs fail it without realizing it. A coffee shop in Spokane called Revel 77 — and the one thing it does that quietly destroys generic competitors without ever undercutting them on price. (You can steal this for any business, in any niche, this week.) Why marketing is NOT what you think it is — and the three-word definition that makes it 10x easier to do, even if you've never written a sales letter in your life. The Earl Nightingale "fireplace" line that exposes why most entrepreneurs are quietly broke. (You've made this exact mistake. Probably this week.) The reverse-engineering math that turns a $104,000 income goal into one doable, repeatable weekly task — no hype, no hustle-bro nonsense, no hopium. Why "lead magnets are dead" is one of the dumbest things being said online right now — and the value-first sequence that still prints money in 2026 (and will print more of it in 2027). The three traits every piece of marketing must have to spread on its own. The War of Art has all three. Your Best Year Ever has all three. Yours probably has one — at best. The "modern elder" our culture has discarded — and why being over 50 may be your single biggest unfair advantage in the AI era. (At 60, I'm making the case.) The four questions you must answer about your customer — in this exact order — before you write a single piece of sales copy, run a single ad, or post a single piece of content. The one phase that, when skipped, makes every other phase collapse — and the surprisingly philosophical question you must answer to nail it. (Most entrepreneurs would rather do anything than sit with this question. That's the tell.) What "destiny" actually means, etymologically — and why you can change yours today, even if today turns out to be the only day you have left. Press play. Pull out the pen and notebook I'll tell you to grab anyway. And get ready to find out exactly which phase you've been skipping.

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Are your daily habits, routines, and decisions actually aligned for the life you say you want? In this episode, Lori and I share the 3 self-audit questions inspired by a story from Salesforce Founder, Marc Benioff, about working with Tony Robbins. We talk about how the quality of your questions directly shapes the quality of your business, relationships, happiness, and growth. We also open up about finding joy during difficult seasons, creating "bright spots" even when life feels heavy, and why happiness isn't about avoiding challenges. Get ready to rethink the way your habits, routines, and priorities are shaping the life you're building.   HIGHLIGHTS The self-audit question that exposes whether your habits match your goals. How your calendar predicts the future you're creating. The difference between productive work and "default" busy work. The mindset shift that helps you find joy even in difficult moments. Why "bright spots" matter more than waiting for life to feel easier. A question to measure if you're really living a happy life.   RESOURCES Apply for 1:1 Coaching with Chris + Lori HERE! Join the most supportive mastermind on the internet - the Mentor Collective Mastermind! Make More Sales in the next 90 days - GET THE BLUEPRINT HERE! Check out upcoming events + Masterminds: chrisharder.me Text DAILY to 310-421-0416 to get daily Money Mantras to boost your day.   FOLLOW Chris: @chriswharder Lori: @loriharder Frello: @frello_app

What if the quality of your life came down to the quality of the questions you ask yourself? In this episode, Chris and I share 3 self-audit questions inspired by a story about Salesforce Founder, Marc Benioff, and Tony Robbins that completely shift the way you approach your goals, habits, and happiness. We talk about the truth your calendar reveals, why so many ambitious people stay stuck in “busy work,” and how to create bright spots even during difficult seasons of life. Get ready to rethink the questions you're asking yourself and how they're shaping your future. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Indeed - Ready to hire smarter? Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy. Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at http://granola.ai/earn. HIGHLIGHTS The self-audit question that exposes whether your habits match your goals. How your calendar predicts the future you're creating. The difference between productive work and “default” busy work. The mindset shift that helps you find joy even in difficult moments. Why “bright spots” matter more than waiting for life to feel easier. A question to measure if you're really living a happy life. RESOURCES Apply for 1:1 Coaching with Chris + Lori HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Chris: @chriswharder

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4028: Ryan Larson explores why growth begins the moment you step beyond what feels safe. Through personal stories and practical examples, he shows how embracing discomfort builds confidence, sharpens your mind, and reveals strengths you never knew you had. Read along with the original article(s) here: https://firstlinefin.com/challenges-comfort-zones/ Quotes to ponder: “Challenges are what make life interesting and overcoming them is what makes life meaningful.” “Fear is built in your nervous system as a survival instinct. So, it's always going to be there, you just have to deal with it.” “Winning isn't where the growth lives, leaping is where the magic happens.” Episode references: Toastmasters International: https://www.toastmasters.org/ Tony Robbins: https://www.tonyrobbins.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Zach sits down with Kate and Cole Kelly, married co-directors of Camp Equahic in northeastern Pennsylvania and the authors behind the relationship practice they built almost by accident: Three Happys and an Appreciation. What started as a long-distance dating ritual, Kate asking Cole to name three things that made him happy each day just so she could get to know him, became the through line of a 25-year marriage, a shared business, three sons, and a camp community that now serves 450 kids per session from 15 states and 14 countries.The conversation moves across a lot of terrain. Cole grew up in Athens, Georgia, went to Dartmouth, coached golf at the University of Virginia, and came to camp life through Kate, who had already found her footing running a boarding school and never wanted to be in a classroom. Together they took over a camp that was quietly dying after a family ownership dispute, grew it back from the ground up, and built their philosophy around three values they believe transcend religion, background, and age: gratitude, attitude, and courage. Along the way they layered in everything from Viktor Frankl and Tony Robbins to Alison Armstrong's research on how men and women communicate differently, and applied all of it to the work of staying close while also running a business that puts 675 souls in their care every summer.The emotional center of this episode is surprisingly practical. Kate and Cole are not people who talk about their marriage in abstractions. They talk about the appreciation Cole had to ask for because Kate was falling asleep before he got it. They talk about what it cost Kate for Cole to travel most of the year meeting families in person, and why they kept doing it anyway. They built a coming-of-age ritual for their three boys because there was no secular equivalent to a bar mitzvah and they thought someone should. Their oldest son Cole Jr. is getting married this summer at camp, with half the wedding party made up of his childhood bunkmates. This episode is a portrait of two people who decided very early that marriage is a practice, not a feeling, and then built the systems to prove it.Key TakeawaysGratitude is a skill, not a mood. Building a daily habit of noticing what is good, no matter how small, physically changes how you see your partner and your life.The appreciation piece is the one that often gets resisted most and matters most. Telling your partner specifically what you noticed and valued about them that day is different from a general "I love you," and it hits differently too.Scanning for the good in your partner is something you have to train yourself to do. It does not happen naturally for most people. The three happys practice creates the conditions for it.Men and women often process differently, and understanding that is an attitude adjustment in itself. Cole stopped resisting Kate's multi-threaded thinking when he understood it was not chaos; it was wiring.Courage in marriage looks less like big dramatic moments and more like saying the hard thing, asking for help, or admitting you do not have it today.Kids grow by being allowed to fail. Snowplowing the obstacles out of their path also removes the muscle they need to handle real life.Consistency beats perfection. The three happys practice works not because every night is meaningful but because doing it every night makes the meaningful nights possible.A system is not a substitute for connection. It is the container that makes connection repeatable.Guest InfoKate Kelly is the co-director and operational backbone of Camp Weequahic, one of the top co-ed overnight camps in the country. A former boarding school educator, Kate has spent over two decades building systems, leading staff, and quietly running the kind of operation that camp families trust with their kids for up to six weeks at a time. She and Cole are co-authors of the book Three Happys and an Appreciation, available in both a family edition and a couples edition on Amazon.Cole Kelly is the co-director of Camp Weequahic and the front-facing voice of the Kelly family's camp community. A Dartmouth graduate with a background in sports psychology and golf coaching, Cole spends much of the year traveling the country to meet prospective families in person, a practice he refuses to give up despite the flight miles it costs him. He is a student of Tony Robbins, Viktor Frankl, and Alison Armstrong, and has spent years thinking intentionally about how to raise good men, including building a secular coming-of-age program for his three sons and a cohort of their fathers.Website: https://weequahic.com Podcast and relationship resources: https://campfireconversation.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most salespeople and network marketers believe their closing problem is a leads problem. In this episode, Ray Higdon dismantles that excuse and reveals the two root causes behind why talented, motivated people consistently fail to close — even when they're generating leads every day. Ray shares a real, unscripted example from back-to-back major podcast appearances that perfectly exposes the single most costly mistake in sales: pitching your solution before you've ever diagnosed your prospect's real problem. Whether you're selling health and wellness products, coaching services, or business opportunities, this episode will immediately change how you approach every sales conversation. Ray breaks down why surface-level answers like "lose weight" or "make money" are not the prospect's real problem — and why stopping there is quietly costing you 30% of the sales and lives you could be impacting. You'll hear exactly what a problem-first discovery conversation sounds like, how to expand a prospect's pain before ever introducing your solution, and why the best closers in the world lead with curiosity, not a pitch deck. This is the training most sales coaches never give you, and it works whether you're in cold market outreach, warm market conversations, or anywhere in between. If you're serious about closing more sales, building a stronger team, and creating real impact with your product, service, or opportunity — this episode is the mindset and skill shift you've been waiting for. Ray's message is direct, practical, and grounded in real-world experience: the leads are not your problem. Your approach is. And that means it's completely within your power to fix it today. —

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Freedom Live is a 3-day live experience in Austin for high performers ready to break through the patterns, beliefs, and identity blocks keeping them from the next level. Join the waitlist: https://freedomwaitlist.com/ Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.

Want to create a morning routine that actually works for you? Download the free workbook here: theperfectmorningroutine.com Feeling stuck? It's time to take back control. If you're ready to master your mind and create real, lasting change, click the link below and start transforming your life today.