Podcasts about your customers

What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!In this exciting episode, Tina shares:✨ How she started her business with just a scrunchie

J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards. Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier. Highlights include: The Collapse of a Dream (11:00), “Drunks Holding Each Other Up” (22:00), Your Customer's Customer (39:00), Teaching Through Sales (46:00), and more… Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

In this essential episode of Brave Bold Brilliant, Jeannette shares 12 critical strategies to help you protect your brand from theft, misuse, and dilution. Whether you’re building your business from the ground up or scaling your empire, your brand is your legacy - and it deserves strong protection. Learn how to legally secure your assets, build internal awareness, and maintain a consistent presence across every touchpoint. From trademark registration to countering infringement and developing customer trust, Jeannette walks you through the actionable steps every entrepreneur must take to build a brand that lasts. Tune in and gain the confidence to protect your brand while boldly standing out in your industry. You'll learn how to: Protect your brand by registering your trademark, which includes your brand name, logo, and any straplines. Establish and consistently apply your branding elements, such as colour palettes, fonts, and iconography, across all platforms and materials to strengthen your brand identity. Actively track your brand's reach and reputation on social media and other platforms. Seek feedback from customers to ensure your brand resonates with your audience. Secure your domain name and consider registering variations (e.g., .com, .net, .org) to prevent others from using similar web addresses that could confuse your customers. Ensure that employees and partners understand the importance of your brand and how to represent it correctly. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

Here’s the hard truth: most entrepreneurs fail. But that doesn’t have to be your story. In this powerful episode of Brave Bold Brilliant, Jeannette breaks down the most common reasons entrepreneurs struggle - and gives you the mindset shifts, strategies, and tools you need to rise above the statistics. From lack of focus to poor financial habits, from ignoring customer needs to neglecting growth - this episode lays it all out. More importantly, you’ll learn how to develop the resilience, clarity, and consistency required to build a thriving business that lasts. Whether you're just starting out or scaling to new levels, this episode is your wake-up call and playbook in one. Tune in, take notes, and take action. What You’ll Learn in This Episode: Why most entrepreneurs don’t make it past the early stages The silent killers of business success: distraction, ego, and financial neglect How successful founders think differently Resilience, growth mindset, and strategic risk-taking as superpowers The real reason consistency matters more than talent or timing Practical strategies to build a business that thrives long-term This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

Cash flow is the exchange of promises—both in and out—so it's important to maintain good relationships with vendors and customers while ensuring financial stability. Today, I touch on some of my personal experiences, explain the pitfalls of being overly accommodating, and offer practical advice on setting policies, collecting payments, and managing cash flow effectively to ensure business growth and sustainability.   What you'll hear in this episode: [0:50] The Importance of Cash Flow [3:20] The Problem with Lax Collection of Money and Pricing [4:45] The Importance of Commanding Respect from Your Customers [6:20] The Importance of Demanding Payment or a Deposit [7:20] The Importance of Following Your Collections Policy   If you like this episode, check out: Are You Sabotaging Your Own Cash Flow? Maximize Profit and Cash Flow (Financial Priority Formula Part 2) Smart Cash Management for Business Owner   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

This week we have been exclusively watching 'Magic Mike', shaking a Magic 8-Ball and listening to '24k Magic' by Bruno Mars (which is just awful) in order to win the slightly nervous attention of Adam Ferrier, founder of Thinkerbell; the thinkers, tinkers and practitioners of ‘measured magic'.  A psychology brain sat on top of some sturdy strategy bones, Adam is a rare voice of reason in the largely barmy brand world – as well as being the chief sceptic when it comes to the industry obsession with ‘the customer'. He's also the author of more superb books, including ‘The Advertising effect: How to Change Behaviour' and supplements all this talk-talking with some serious walk-walking through his work that brings marketing science and creative thinking together.  In this episode Adam shares his expertise on brands who forget how to be brands, why every business problem is a behaviour change problem and the forgotten benefits of simply fitting in. This episode is very proudly dedicated to Anne Young.    /////    Follow Adam on LinkedIn Timestamps 09:16 - The impact of D&AD annuals on Adam's career choice 11:19 - Transition from forensic psychology to marketing 16:12 - The perils of customer obsession 22:57 - Balancing brand and customer needs 25:11 - The importance of consumer research Adam's Book Recommendations are: Stop Listening to Your Customers by Adam Ferrier: The Advertising Effect: How to Change Behaviour by Adam Ferrier:  Love's Executioner and Other Tales of Psychotherapy by Irvin Yalom:  Existential Psychotherapy by Irvin Yalom:  Here and Now: Tales from the Heart  by Irvin Yalom:  /////

With everything going on in the global economy right now, there have been a lot of discussions about price increases. It's been a hot topic in Paper Camp, in our LABS community, and even in my Advisory Board mastermind.  People are asking about how to raise their prices, if they should raise their prices, and also how to communicate those price increases with your customers, whether you're selling retail or wholesale. And it's a great and valid question. I understand why people are asking it right now. So I'm bringing back an episode that we aired in 2022. It's called How to Communicate Price Increases with Your Customers, and this is honestly more relevant now than when I first aired this episode. With increasing tariffs and practically everything getting more expensive, a majority of you will need to increase your prices. I want your businesses to survive for the long haul. I want you to thrive. I want you to be building a profitable business that will continue for a long time. Understanding when it's time to raise your prices and how to do that is going to be a critical piece for you maintaining your business. I hope you find this episode helpful. Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/389  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

Michael Zaytsev, aka Professor Z, sits down with branding legend and bestselling author David Paleschuck to explore the evolution of cannabis marketing and what it really takes to build a brand that lasts. As the founder and CEO of Branding Bud Consulting Group, David has worked on some of the most iconic mainstream and cannabis brands. Now he's helping elevate cannabis branding through his books, teachings, and consulting. In this candid conversation, David shares lessons from his journey, the importance of knowing your customer, and insights from his upcoming book The Cannabis Brand Licensing Bible. Topics Discussed:

Dr. Joseph Michelli offers invaluable insights on balancing AI and human interaction in customer experience, drawing from his extensive research and work with renowned brands like Starbucks, Ritz-Carlton, and Mercedes-Benz. His expertise in understanding the emotional drivers behind consumer decisions and the importance of self-reflection for business leaders makes this episode a must-listen for anyone interested in enhancing their customer experience strategy. Excited to share insights from the latest episode of the Delighted Customers podcast featuring Dr. Joseph Michelli, internationally renowned speaker, author, and organizational consultant! Here are three intriguing questions addressed during our conversation: How should CEOs approach the incorporation of AI and its intersection with customer experience? What are some common missteps companies make when balancing technology and human experience? How can businesses effectively leverage both technology and human touch to enhance customer relationships? Don't miss Dr. Michelli's upcoming book, All Business is Personal available now for pre-order!   Meet Dr. Joseph Michelli   Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times' #1 bestselling author. His books include: • Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges • The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging • Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way • Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People • The Zappos Experience: 5 Principles to Inspire Engage and WOW • Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System • The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company • The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary • When Fish Fly: Lessons for Creating a Vital and Energized Workplace co-authored with the owner of the "World- Famous" Pike Place Fish Market in Seattle • Customer Magic: The Macquarie Way -How to reimagine customer experience to transform your business Joseph: • is a Visiting Professor of Service Excellence at Campbellsville University • is the recipient of the Customer Experience Professional Association's – Impact on the Customer Experience Profession award • is a Certified Customer Experience Professional (CCXP) • has been inducted into the Customer Experience Hall of Fame • has been named one of the Top 5 Customer Experience thought leaders for six consecutive years by Global Gurus • is on the founders' council of CustomerExperienceOne • has served on the editorial board member for the Beryl Institute's Patient Experience Journal • won the Asian Brand Excellence Award • holds the Certified Speaking Professional (CFP) designation from the National Speakers Association • is a member of the Authors Guild He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.

In this episode of Business Brain, Dave Hamilton and Shannon Jean reflect on the unpredictable yet inspiring nature of South by Southwest and dive into two key business lessons: first, that customers today often expect to be disappointed — creating a powerful opportunity for businesses to stand out by exceeding […] The post Your Customers are Expecting to be Disappointed – Business Brain 632 appeared first on Business Brain - The Entrepreneurs' Podcast.

Zack in Defiance, Ohio faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. In other words, they must “sell” a project to their own clients before Zack's solution can come into play. This scenario appears in industries like construction, engineering, software licensing, and more. The conversation with Zack revealed practical strategies you can use to overcome these hurdles and keep your own pipeline healthy. Welcome to another Ask Jeb segment on the Sales Gravy Podcast! I'm Jeb Blount—bestselling author of Fanatical Prospecting, Objections, Sales EQ, and INKED. In each of these special episodes, we shine a spotlight on your questions, challenges, and roadblocks—offering real-world advice from sales pros who are in the trenches every single day. 1. Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. While it's easy to be frustrated by this extra layer, it's crucial to acknowledge a few realities: Your Customer's Motivation: They're laser-focused on winning their own deal. Your product or service is secondary—important, but not top of mind until they're assured of a win. Lead Time: Deals can stretch out because you're waiting on an entire chain of approvals or external decisions. Competition: If your customers finally land the big deal, they might still shop around to find the best supplier, leaving you in a second round of competition. Understanding these pressures helps you empathize with your buyer. It also positions you to offer support in ways that make them want to stick with you—rather than jumping to a competitor at the eleventh hour. 2. Be a Genuine Partner, Not a Peddler It's tempting to keep nudging your buyers with hard-closing tactics, but that rarely works when they haven't secured their own contract. Instead, pivot to a mindset of partnership: Build Real Relationships Invest time getting to know your buyer on a personal level. Talk about local sports teams, industry news, or shared hobbies. Real rapport fosters loyalty. When your customer finally wins their deal, they'll feel comfortable turning to a friend—you—for the solution they need. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. For instance, share best practices on how to optimize a design, or explain how to streamline a process. By helping them present stronger bids or more compelling proposals, you become integral to their success. Stay Responsive If they're scrambling to nail down specifics for a bid, be the easiest person on their call list. Quick turnaround times and thorough answers showcase that you're a reliable partner. Nobody wants a vendor who goes dark when the pressure is on. 3. Avoid Becoming a “Quote Factory” One of the biggest pitfalls in this scenario is turning into a “quote factory” that does piles of work for prospects who never buy. While it's true you miss 100% of the shots you don't take, you also waste valuable hours if you keep shooting at targets that never pan out. Track Buying History Look at your records: are there customers or accounts for which you consistently provide proposals and never see a sale? Identify these patterns. Have Candid Conversations Let them know your time and expertise aren't free. You're happy to help, but if they continually choose other suppliers or undercut your prices, you need to reevaluate the partnership. Sometimes, a direct discussion is enough to shift their approach and earn you real business. If not, you can focus on more promising leads. Prioritize Strategic Deals If you're caught up producing endless quotes for “long-shot” clients,

Fear the Leadership ModelSuresh Krishna, Northern Tool + Equipment Former CEO and President, flipped the leadership script over his 35-year career, uncovering game-changing ideas where most leaders never bother to look. The biggest secrets to success aren't hiding in a boardroom—they're on the front lines. It's a bold shift (but vital one) for any leader on a mission for positive impact, effectiveness, and profitability.Are you bold enough to embrace a leadership philosophy that challenges traditional leadership practice?You'll also Discover:The Truth About Real Ideas.The Barriers Quietly Stunting Progress.The Secret Power of Humility.A Tip to Truly Serve Your Teams.How to Learn from Your Customers.Why Collaboration Isn't What You Think.Follow Suresh on LinkedIn: https://www.linkedin.com/in/-suresh-krishna/-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

On this episode of the Customers First Podcast, I have an enlightening discussion with Matt Lyles, a distinguished keynote speaker and customer experience consultant. We explore the profound impact of simplicity in creating memorable customer experiences. With an extensive background in brand management at FedEx, Matt shares valuable insights into how he has transformed customer experiences across diverse sectors, emphasizing his passion for fostering loyalty through simplicity.    We dive deep into the concept that while creating a magical customer experience is critical, it must rest upon a foundation of simplicity. Matt argues that in our increasingly complex world, consumers gravitate to brands that can streamline their experiences. It's not about making things easier for businesses; it's about understanding and alleviating customers' hurdles in their brand interactions. Matt highlights research findings that showcase the benefits of prioritizing simplicity, revealing that 64% of consumers are willing to pay more for a straightforward experience, and 78% are likely to recommend brands that deliver such experiences.   A compelling part of our conversation centers around the practical application of simplicity in customer interactions. Matt introduces the "SIMPLE" acronym, breaking it down into six actionable behaviours: Simple Never Stops, Innovate to Stay Ahead, Minimize Barriers, Prune it Back, Lose the Jargon, and Empathize with Your Customer. Each behaviour emphasizes continuously refining processes to meet customer needs while minimizing friction throughout the customer journey.   Moreover, we must tackle customer experience misconceptions, particularly reducing customer service to a mere function rather than recognizing it as an integral part of the overall brand interaction. This mischaracterization leads to missed opportunities for fostering deeper relationships with customers. Matt reinforces that customer-centricity means placing the customer at the heart of every decision, fundamentally altering how companies view their operations.   Timestamps: 8:30: Benefits of a Simple Experience 12:50: Introducing the SIMPLE Acronym 14:57: Exploring SIMPLE Behaviors 28:08: Empathizing with Customers   Matt's Contact Information: All Social Media: @mattlyles Website: mattlyles.com Download Link: Simple Playbook   Tacey's Contact Information: All Social Media: @taceyatkinson Website: https://www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

Get the full story HERE!In this episode of Accrued, hosts Tedd Huff and Colton Pond engage with Ensemblex leaders Shawn Budde and Chloe Zhu to explore challenges and opportunities in lending and financial technology. The discussion highlights common pitfalls for fintech startups, such as prioritizing customer acquisition while neglecting critical processes like servicing and collections, which are essential for long-term success. The importance of clean, organized data for informed decision-making is emphasized, along with strategies to enhance operational efficiency through structured approaches. They also address the role of AI, stressing the need for human oversight to prevent errors and biases while using it as a tool to improve automation and decision-making. Practical advice is provided on meeting evolving regulatory requirements, ensuring compliance is integrated into business operations. Finally, the episode examines advanced financial practices in countries like India and Brazil, offering lessons on improving accessibility and efficiency in U.S. markets. This conversation delivers actionable insights for professionals seeking to refine their strategies in fintech and lending.Takeaways1️⃣ Avoid the Biggest Lending Mistake Startups Make2️⃣ AI Won't Fix Everything3️⃣ Start Compliance Early to Save Time and Money4️⃣ What's Your Customer's Long-Term Value5️⃣ Look Globally to Stay AheadLinks:EnsembleX: https://www.ensemblex.com/EnsembleX LinkedIn: https://www.linkedin.com/company/ensemblex/Shawn Budde LinkedIn: https://www.linkedin.com/in/shawn-budde-584aa4/Chloe Zhu LinkedIn: https://www.linkedin.com/in/chloe-zhu-cfa/ Fintech Confidential Notifications: https://fintechconfidential.com/access LinkedIn: https://www.linkedin.com/company/fintechconfidential X: https://x.com/FTconfidential Instagram: https://www.instagram.com/fintechconfidential Facebook: https://www.facebook.com/fintechconfidential SupportersLoanPro: As default rates continue to rise and margins compress in lending, financial organizations are searching for solutions that combine operational efficiency with innovation. Look no further, as LoanPro allows lenders to enhance their origination, servicing, collections, and payments using the foundation of a modern lending core. Check out loanpro.io/demo to learn how 600+ financial organizations have modernized their tech stack with LoanPro.Skyflow, the leading data privacy platform trusted by top financial institutions. Protect your customers' data with Skyflow's innovative solutions. Get started at www.skyflowsecure.comHAWK:AI - A game-changing...

It's easy to feel lost among the noise of constant ads, emails, and social media posts especially in today's world. While digital channels are essential, many businesses overlook the power of direct mail, which, in an age of digital overload, can actually cut through the clutter and make a memorable impact. Direct mail's tactile nature and personal touch can help you stand out, especially when paired with data-driven insights to target the right audience. When used creatively, it's not outdated—it can be a powerful tool for complementing your digital strategy and building a more well-rounded marketing approach. Wilson Zehr is an experienced technology entrepreneur and academic who has founded six tech startups and raised over $60 million in venture capital. He is the founder and CEO of Cendix, with its front-end service called Zairmail, which offers the fastest, easiest, and most reliable way to send direct mail using the US postal service. Today, Wilson discusses the continued importance of direct mail in the marketing landscape, highlighting its unique benefits and the strategies that have helped his clients achieve remarkable success. Stay tuned! Resources Speedy by Zairmail: Makes it Easy to Send Single Letters and Direct Mail Campaigns to Your Customers, Clients, and Prospects Zairmail: Direct Mail Marketing Letter. The Fastest & Easiest Way to Send Mail. Cendix: Web-to-Print Technology That Delivers Wilson Zehr on LinkedIn

Your Website: More Than Just Pretty – It's a Salesperson That Never Sleeps Your website isn't just a pretty face for your business. Done right, it's a 24/7 salesperson, constantly working to attract and convert leads even when you're not. But how do you make sure your website pulls its weight? I sat down with **Lori Highby**, owner of Keystone Click, to get to the bottom of what makes a website not only visually appealing but also a powerful sales tool. Here are some key takeaways: Speak to Your Customer's Pain Your website's primary job is to solve your customer's problem. Lori emphasized the importance of understanding your *ideal customer* and addressing their pain points right from the start. Visitors are looking for solutions, and if your site speaks directly to their problems, it will grab their attention immediately.  *Tip*: Each page of your website should focus on *one* problem or pain point. Avoid overwhelming your audience by trying to solve everything on a single page. Pass the “Billboard Test Lori introduced a great concept: the "billboard test." You have just seven seconds to capture someone's attention when they land on your website. If your message isn't clear, they're gone. So what should you focus on? A unique value proposition and proof of your work.  Unique Value Proposition (XYZ Statement) - Clearly define what you do, who you do it for, and what benefits your customers get by working with you. For example, "We build websites for contractors, helping them attract more business. Proof of Your Work: Instantly build trust with visitors by showcasing testimonials, client logos, or press mentions. People need reassurance that you can deliver.  Make It Easy to Convert Once you have their attention, it's critical to make the next step obvious. Whether it's signing up for a newsletter, booking a consultation, or making a purchase, your call to action (CTA) needs to be clear and compelling.  *Tip*: Don't make your visitors work to figure out how to engage with you. Have multiple, easy-to-find CTAs on each page guiding them towards conversion Craft Your Homepage as a Gateway Your homepage is like the cover of a book — it introduces your brand, but more importantly, it should act as a gateway to the rest of your website. Lori suggested thinking of it as a “choose your own adventure.” Make it easy for visitors to navigate to different sections of your site based on their needs, but keep the overall message simple and clear. The Post-Conversion Experience Matters What happens after someone fills out a form or takes a desired action on your site? This is often overlooked but incredibly important. Lori pointed out that the follow-up, like a thank you page or an automatic email, should continue to build trust and confidence in the decision they've just made. *Tip*: Reinforce their decision by providing additional value, like testimonials or next steps, and ensure the entire process feels seamless and professional. --- Discover other episodes and more:  https://morethanafewwords.com/avoid-fomo/ Connect with Lorraine on LinkedIn  

⚡ Get the free PDF of the "Six Powerful Buying Triggers to Elevate Your Product" HERE.⚡ In my latest episode of The Blogger Genius Podcast, I delve into the transformative potential of selling digital products for bloggers and online entrepreneurs. As the digital landscape evolves, there's a noticeable shift from merely driving traffic to fostering genuine relationships with your audience. This shift is crucial for encouraging people to buy from you and building loyalty. In this episode, I introduce six powerful buying triggers that can elevate a product from being a "nice to have" to a "must have." By aligning your products with these triggers, you can tap into the underlying motivations that drive consumer purchases, making your offerings more appealing and compelling. Show Notes: MiloTree 6 Purchasing Triggers PDF Personality Quiz: What Digital Product Should I Create? Join My Blogger Genius Email List Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Six Buying Triggers 1. Making Money One of the most compelling triggers is the potential for a product to help customers make money. Products that teach users how to generate income or grow their wealth are inherently attractive. For instance, a downloadable ebook that provides step-by-step strategies for monetizing a blog through affiliate marketing can be a game-changer. If a product can demonstrate a clear financial benefit, it shifts from being a luxury to a necessity. Actionable Advice: Create Value-Driven Content: Develop ebooks, courses, or webinars that offer actionable strategies for income generation. Showcase Success Stories: Use testimonials and case studies to highlight how your product has helped others achieve financial success. Offer Guarantees: Consider offering a money-back guarantee to reduce the perceived risk for potential buyers. 2. Saving Money The second trigger revolves around products that help customers save money. In today's economy, many individuals are actively seeking ways to reduce their expenses. If a product can show users how to cut costs effectively, it becomes highly valuable. Examples include budgeting workshops or meal planning guides that help families manage their finances better. Actionable Advice: Highlight Cost Savings: Clearly communicate how your product can help users save money in the long run. Provide Practical Tips: Offer practical, easy-to-implement tips that users can start using immediately. Bundle Offers: Create bundles that offer more value at a reduced price, making the purchase more attractive. 3. Saving Time The third trigger is the ability of a product to save time. Time is a precious commodity, and busy individuals are often willing to pay for solutions that streamline their tasks. Products that offer time-saving solutions, such as template libraries for social media posts or automated email marketing systems, are particularly appealing to those who feel overwhelmed by their responsibilities. Actionable Advice: Emphasize Efficiency: Highlight how your product can simplify tasks and save users time. Offer Ready-Made Solutions: Provide templates, checklists, or automated tools that users can implement quickly. Demonstrate Time Savings: Use case studies or testimonials to show how much time users have saved by using your product. 4. Moving Toward Happiness The fourth trigger focuses on products that promise to enhance happiness or well-being. Many consumers are motivated by the desire for joy, fulfillment, or peace. Products that contribute to emotional or physical well-being, such as self-care memberships or digital journals promoting mindfulness, can create a strong emotional connection with potential buyers. Actionable Advice: Create Emotional Connections: Use storytelling to connect with your audience on an emotional level. Promote Well-Being: Highlight the benefits of your product in terms of emotional or physical well-being. Use Positive Imagery: Incorporate positive, uplifting imagery in your marketing materials to evoke feelings of happiness. 5. Moving Away from Pain The fifth trigger is about alleviating pain or discomfort. Whether physical, emotional, or logistical, people are often willing to invest in solutions that promise relief from their problems. Products addressing specific pain points tend to be more compelling, as consumers are often more motivated to spend money to escape discomfort than to pursue happiness. Actionable Advice: Identify Pain Points: Clearly identify the pain points your product addresses. Offer Solutions: Provide clear, actionable solutions to alleviate these pain points. Use Testimonials: Share testimonials from users who have experienced relief from their problems by using your product. 6. Raising Social Status The final trigger involves enhancing a customer's social status. Many individuals are driven by the desire to be perceived as successful or knowledgeable. Products that help improve one's image or credibility, such as personal branding guides or premium memberships to exclusive communities, can be highly attractive. Actionable Advice: Highlight Social Proof: Use testimonials, endorsements, and case studies to build credibility. Offer Exclusive Access: Provide premium memberships or exclusive content that enhances the user's social status. Showcase Success: Highlight how your product can help users achieve success and recognition in their field. The Importance of Your Customer's Transformation When selling a product, it's essential to convey not just what the product is, but also the future version of the customer that it can help create. Customers are not just buying a product; they are investing in the transformation that the product promises. For example, when marketing a digital planner, the focus should be on the organized, successful version of the customer that will emerge from using the planner, rather than just the planner itself. Actionable Advice: Use Storytelling: Incorporate storytelling in your marketing to illustrate the transformation your product offers. Showcase Before and After: Use before-and-after scenarios to highlight the transformation. Focus on Benefits: Emphasize the benefits and outcomes that customers will experience by using your product. Practical Application As listeners consider their own digital products, reflect on which of the six buying triggers your products align with. If a product can fit into multiple categories, that's even better, as it opens up various marketing avenues. Additionally, understanding the transformation that the product offers is crucial for effective marketing. Actionable Advice: Evaluate Your Product: Assess your product to determine which buying triggers it aligns with. Focus on Transformation:** Ensure your marketing materials highlight the transformation your product offers. Start Simple: For those new to product creation, start with simple solutions that tap into these triggers rather than diving into more complex offerings like courses. Case Study: MiloTree To illustrate these concepts, here is MiloTree as a case study. See how MiloTree aligns with the six buying triggers: Income Generation: MiloTree helps bloggers sell unlimited digital products, making it a valuable tool for generating income. Cost-Effectiveness: The platform is designed to be affordable, saving users money. Time Savings: MiloTree is user-friendly, allowing users to set up their first product quickly. Happiness: The platform is designed to simplify the process for those who dislike complicated technology. Pain Relief: Users won't have to spend hours figuring out how to use the platform, alleviating frustration. Social Status: By helping users make money, MiloTree can enhance their social standing. Conclusion Create products that genuinely help people and excite them. Download the PDF with the six buying triggers and the AI prompt to brainstorm product ideas. For those who want to discuss their product ideas further, please reach out via email or social media. Subscribe to the Blogger Genius Podcast for more valuable insights and to take advantage of the 14-day free trial offered by MiloTree to start selling digital products easily and affordably. By understanding and leveraging these six buying triggers, bloggers and online entrepreneurs can create compelling digital products that resonate

Running a pre-sale is the perfect tool if you want to sell more digital products and courses. On today's podcast, we're talking about what pre-sales are and how your business can benefit from them. Tune in to learn some simple strategies to help you get started generating sales before building your next digital product! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights A Win-Win for You and Your Customers [0:03:45] Start With a Simple Strategy [0:16:16] How to Plan Your Pricing [0:23:16] Create Something That's Easy to Implement [0:27:53] Take Action Toward Your Plan Today [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Episode 191 - Capture the Moments and Memories for Your Customers and Constituents Capture the moments. Capture the memories. If you're a business or brand, that's what you want to do on behalf of your customers and constituents, those who are so enamored with your products and services that they would love to capture their experiences with them on film. So you do it for them. Set up a selfie station. Install a camera. Make it easy for your fans to immortalize themselves in social media history. They'll have the documentation of their time with you. You'll have the advertising and promotion. You record it. They share it. Whether we're talking about riding a roller coaster or dining out at a fine restaurant, attending a university or a conference, taking in the theater or a ballgame, going to the grocery store or the beach...wherever people congregate, whatever they like to do, in this day and age, if it's not on social media, it didn't really happen. Right? So help make it really happen. Help people capture those really special moments and memories in their lives to share with the world on their social media feeds. They'll thank you for it, even pay you for it. You'll get the word out about your business or brand to a much bigger audience. It's user-generated content (UGC) for a win-win if ever there was one, only you gave your fans the idea, you did it for them.

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (09:24) - - Why You Should Stay Close to Your Customer (16:43) - - How to Manage a Marketing Team with Limited Resources (19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (24:00) - - Signups and Demos Boost From LinkedIn (25:06) - - How to Attribute ROI in Multi-Platform Marketing (29:16) - - Creating Authentic and Valuable Content (33:55) - - Generating Pipeline with Economic Buyer Signals (35:36) - - Increasing Digital Touchpoints (39:34) - - How To Maximize Actionability, Volume, and Conversion Rate (41:20) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

If you were interested in someone romantically, would you start by asking them to marry you on the first date? Of course not! That would be absurd, and that person would likely run for the nearest exit! Yet, this is exactly how many people approach potential customers on Social Media - jumping straight to the ask without first building a connection.  Most people have had ‘that message' in their inbox that leaves them searching for the nearest escape so we think it's time to shine the spotlight back upon one of our favourite episodes and this week's Spotlight Special… Want to know how to date your ideal customer?We're not talking romantic dinners, sending flowers or a trip to the cinema… We're talking about one of my absolute favourite analogies and methods to build relationships with your ideal customers, and I'm excited to share it with you today!Imagine if on a first date someone asked “will you marry me?” … Going into a relationship, you don't ask for a marriage or a commitment the very first time. You haven't earned it yet. Selling is no different, you can't ask for a commitment straight up. The catch is, this is how many people show up on Social Media. They dive straight into the sell, asking for a commitment, before even taking their dream customer on one simple date. Here's the thing though; people buy from people they like, know and trust. So how do we build that trust, how do we ‘date' our customers and earn their commitment that we're chasing? Tune in as I share with you a simple formula that does exactly that, one that anybody can use easily and that actually WORKS. I'm going to arm you with tips and scripts that you can implement simply to help build your strategy, increase your performance and create better, longer lasting, relationships that grow a sustainable business.    We'll be talking about: ➡ [0:00] Introduction ➡ [3:21] Date, date, date, light commitment ➡ [3:41] Come up with a piece of value ➡ [5:27] Examples that might help ➡ [7:15] Date number one ➡ [7:50] Sample scripts  ➡ [8:53] Use language YOU would use ➡ [9:30] Date number two ➡ [9:58] Need some creative ideas?  ➡ [10:21] Date number three  ➡ [10:50] Enter with light commitment ➡ [12:26] Opportunity to connect personally   ➡ [13:27] How to create demand ➡ [16:19] Reap what you sow ➡ [17:19] Your numbers are critical ➡ [18:21] Building long-term, sustainable relationships   Resources: Grab Sam's How to ‘Date' Your Customers guide: https://go.auxano.global/how-to-date   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind's Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: grow@auxano.global If you have any podcast suggestions or things you'd like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don't forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have.Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/ClearBrand Social & WebsiteX (Twitter): /clearbrand_ LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoWebsite: https://clearbrand.com/Newsletter: https://clearbrand.com/subscribe/Timestamps00:00 Introduction02:04 Selling Is Not Telling... Selling Is Helping04:45 A Marriage Story: Sales And Marketing06:05 Markets Vs. Sales: Understand Your Customers08:14 What's Your Customer's Pain?11:19 The 333 Rule17:10 ROI Recapture22:30 Dark Social25:57 The 4 C's38:04 Final Thoughts

I recently held an epic three-day experience called “Unf*ckwithable Live”. This was a  live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.   We received such amazing feedback from this event, I couldn't resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:   Speak Your Audience's Language Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. We'll explore learning your audience's pain points and how to communicate with them in their own words.     Create Impactful Lead Magnets Once you've uncovered the right messaging, it's time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers.    Can You Afford to Pay for Your Customers? This might look like a weird question, but hear me out: once you've nailed offers that sell with ease, you'll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. It's a bit like having a superpower – you're protected against any market ups and downs, and you'll keep making sales no matter what.   Now, don't be scared off by these strategies if you don't have the greatest budget or all your systems in place yet. They're the end goal, the stuff we're always working towards. Just start with connection, and you'll be on your way to kicking all your business goals.    LINKS: Website |  Instagram | Programs | YouTube

Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and front-line workers to grow and invest passionately in all aspects of their lives.Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times' #1 bestselling author. His books include: Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges The Airbnb Way: 5 Leadership Lessons for Igniting Growth Through Loyalty, Community, and Belonging Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People The Zappos Experience: 5 Principles to Inspire Engage and WOW Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary When Fish Fly: Lessons for Creating a Vital and Energized Workplace co-authored with the owner of the "World- Famous" Pike Place Fish Market in Seattle Customer Magic: The Macquarie Way -How to reimagine customer experience to transform your business

George Csahiouni is a finance expert and a successful sales leader who drives revenue through building and maintaining client relationships. He is currently the CEO of Swoop Business Solutions, a company that provides customized payment solutions, technology financing, and business coaching to small and medium-sized businesses. George brings over 23 years of experience in sales to the fintech industry, with a specialized focus on payment processing. As a sales expert and chief revenue lead, he has been instrumental in driving sales and revenue growth for ISOs and various businesses. Based in Chicago, George's core skill set combines deep business acumen with the expertise to coach and build highly effective leadership teams that consistently exceed quotas. During the show we discuss: How George Started Offering Financing for Business Owners How to Accelerate Your Sales Using Outside Financing How to Easily Offer Financing for Your Customers to Sell More How to Tap Into One of the Most Flexible Ways to Finance Your Most Expensive Purchases How to Get Financing Terms of 48 on Your Biggest Purchases How to Get Financing to Get Software and Buy Point-of-Sales Systems How to Let Your Clients Pay Over 4 Years but Get Your Money the Same Week Why Swoop Gets Nearly 90% Approvals and How You Can Be One Why Swoop LOVES Fintech Companies and How They Sell Way More How to Get Financing for You and Your Clients with FICOs as Low as 550 How to Get Approved Through “Common Sense” Lending How You Can Get a Credit Line to Buy the Things You Want to Buy but Struggle to Afford Show resource/s: www.linkedin.com/in/george-c-43277758 https://swoopbusinesssolutions.com/ 877-707-9667, info@swoopfinancing.com   

In your practice you provide service in a certain way. Some of those procedures are for your efficiency and others for patient convenience. On this episode we talk about optimizing the experience for the patient, YOUR CUSTOMER. 

Sustainability in the food supply chain has become a vital consideration for the resolution of food chain risk. It's also become a mission for some food producers and distributors and for some food brands, it's become a marketing mandate. Maisie Ganzler has been orchestrating the critical alignment required for the pursuit of sustainability in the food supply chain and articulating the crucial alignment between marketing and operations. Maisie perfected the concept of organizational support for sustainability, highlighting the creation of specialized roles like the "forager" to facilitate local sourcing initiatives and overcome procurement obstacles. She introduced metrics and tools to track sustainability goals using tools. Passion supplies energy but it's ineffective without leverage, pointing to procurement decisions and organizational culture as key leverage points. Flexibility and adaptability - versus ideology - are essential traits in responding to evolving challenges and opportunities in sustainability efforts. Maisie Ganzler delves into the relationship between personal health and sustainable dietary choices, highlighting the alignment between whole foods consumption and planetary health goals.By integrating marketing, operations, and organizational support, businesses can navigate challenges, build strong relationships, and drive meaningful change toward a more sustainable future.Resources: To connect with Maisie: Maisie GanzlerFind out more about Maisie Ganzler: maisieganzler.comTo Read/Buy the book: You Can't Market Manure at LunchtimeTo buy the book on Amazon: You Can't Market Manure at LunchtimeShow Notes:0:00 | Intro01:57 | You Can't Market Manure at Lunchtime: Maisie Ganzler Defines Sustainability04:38 | Consumer-First: Flavor as Key Benefit05:26 | Mission is Actionable Steps07:02 | What Purpose is About?08:27 | Bon Appétit Management Company: Business Side10:31 | Who is Your Customer?12:25 | Subjective Values14:54 | Tradeoffs: Most Challenging17:29 | Pick One Narrative 19:34 | How Do We Get Our Stories Straight?21:29 | Marketing is Communication23:08 | The Forager: Deeper Relationship25:33 | Scaling Corporation27:26 | Measurement in General 31:18 | Passion 32:34 | You Can Make a Difference: Empowering Through Collaboration35:47 | Adaptability: Don't Be Rigid38:07 | Safety: Eat Lancet Report 39:41 | Wrap-Up: When Will the Book Be Published?

Do you have an amazing idea that falls apart when you try to explain it? Communication can make or break the success of even the most innovative ideas, and today's guest will shift your communication style so you can develop intrigue and grow your ideas into something that can profoundly impact the world. Dr. Michael Gerharz joins us to reevaluate how we communicate and execute our ideas. As the host of The Irresistible Communication Podcast and author of The Aha Effect, Dr. Gerharz helps leaders simplify their message to create intrigue that captures everyone's attention. In his discussion, Dr. Gerharz highlights the paradox of over-preparation for spontaneous communication. He underscores the significance of responsiveness to the audience, emphasizing that effective leaders prioritize serving the listener. Success lies not in having all the answers, but in the willingness to navigate the journey of discovery together.Without engaging the audience's focused attention, even the most brilliant ideas remain unrealized. Gerharz's insights underscore the critical role of communication in bridging the gap between ideas and their impact, urging communicators to embrace adaptability and audience-centricity. Join us to learn how you can bring your ideas to the forefront of the conversation!.KEY TAKEAWAYSIntroduction [00:00]Inspiring Curiosity [01:00]Resonating with Your Customer [20:00]Knowing Your Topic [30:00]Articulating Your Ideas [32:00]Communicating Simply [36:00]Listening to Your Audience [45:50]..Are you yearning for more than just the 9-to-5 grind? Do you dream of turning your purpose into a business that allows you to prioritize what truly matters—family and impact? Are you wondering, "Do I have what it takes to transition from corporate to a fulfilling entrepreneurial journey?"It's time to find out! Take my Reinvention Readiness Quiz and discover if you're ready to reinvent yourself as a purpose-driven entrepreneur. Don't let another day pass wondering what could be. Uncover your potential and step confidently towards your dreams.

I wanted to do an episode about Etsy and if it is worth starting your own website, when I went to Threads to do a callout for craft business that have ideas about this, I saw a post by a printmaker. This post inspired my episode. Sometimes you don't know where to start and the business roadmap is completely unclear. I hope that I can make it a bit more simple with this basic roadmap. I was moved and frustrated by the ever-returning struggles of small creative businesses. So in this episode, I'll guide you through the fundamental steps of building your own business in a simple and straightforward manner. While these steps may seem basic, they provide a solid foundation for anyone embarking on their entrepreneurial journey. My aim is to boost your confidence and highlight areas where you may need further education or information.FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm GET MAILS HERE!BEST QUOTE FROM THE EPISODE"Knowing your needs, values, and goals is the foundation of building your business."LINKS#76 - Unraveling your business identity - pt 1. Your Identity#77 - Unraveling your Business Identity pt 2. Your Customer's Identitythe printmaker that inspired this episode: Rachel Snowdon https://www.rachelsnowdon.com/Use my Flodesk 50% off Sign up for mails: https://jawol.myflodesk.com/patternshiftBecome a member: https://community.ja-wol.com/ Hi, I'm here with a quick reminder to tell you that the Ja, Wol Business Circle, the new cohort, starts the first week of March. The early bird prices are now up on the website. So if you are ready to get to work with me, get shit done in your business., this is the time! Go to www.ja-wol.com or www.patternshift.fm and find all the information you need about the Ja, Wol Business Circle. I hope you will join becSupport the show☆☆☆☆ SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution through clicking the Support the show link, or -when you are listening via Apple podcast- click the subscription button and get monthly bonus episodes. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription super easy with two clicks and anonymous for those that use the apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the March cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜...

Identifying and Eliminating Friction for Your Customers and Employees  Shep Hyken interviews John Boccuzzi Jr., president of ISG Research and author of The Art of Seducing Your Customers. He talks about how companies can ensure satisfaction and long-term growth by removing friction and continuously improving the customer and employee experience.  Top Takeaways:    If friction in business processes cannot immediately be fully eliminated, the goal is to minimize it over time. Companies should continually seek to identify and eliminate friction points within their operations to improve employee and customer experiences.    A positive employee experience contributes to positive customer experiences. If the employees are not having a great experience at work, it will reflect in the level of service they provide to customers. Investing in creating positive employee experiences directly influences the quality of service provided to the customers. A happy and satisfied workforce leads to a better customer service experience.    Businesses must design customer experiences that not only retain existing clients but also attract new customers. Creating a balance between customer retention and acquisition is essential for sustained growth and success.    Executives and company leaders should immerse themselves in their company's customer and employee experiences to gain valuable insights. Be a customer of your own business. Take time to experience firsthand the challenges and opportunities your customers and employees face daily within the business.    Companies must consider the balance between cost optimization and delivering exceptional experiences. Prioritizing customer and employee experiences over cost savings can lead to long-term success and sustainable growth.    Plus, Shep and John discuss the S.E.D.U.C.E. framework and how it can be applied to businesses of all sizes. Tune in!  Quote:   "Connect intentions with expectations. Businesses need to ensure that what they aim to deliver matches what the customers and employees experience to ensure consistency in the service."  About:    John Boccuzzi, Jr. is President of ISG Research. Before ISG, John was at Edible Arrangements and, before that, CEO of Kenosia, a data and analytics software company that was ranked #1 for customer experience four years in a row by Consumer Goods Magazine. His TEDx talk “I was Seduced by Exceptional Customer Service” was ranked the most popular video to learn Customer Experience lessons from by Omoto in 2018.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Sasha talks about how to create content that converts on Instagram using the FREE resource provided by Daring Made, The Profitable Post Playbook.Get it now here: https://daring-made.myflodesk.com/profitablepostDespite high views or followers on content, people find themselves stuck on the content creation hamster wheel and struggle to translate their work into actual sales or bookings. The Playbook addresses this issue by teaching users how to create content strategies around their customer. It contains a guide, walkthrough questions, a notion template and mini training video, alongside 60 Canva templates. The notion planner and mini training video helps to organize specific content pillars and the Canva templates guide business owners on several Instagram strategies.Through authentic examples of her own businesses, Sasha illustrates that the secret behind successful ventures isn't just selling a product or service, but creating a connection and relevance to the customer's needs. Sasha also emphasizes the need for businesses to align their marketing strategies with customer-centric approaches, encouraging their audiences to become part of a movement that resonates with their personal ambitions.What you'll hear: 01:38 The Importance of Speaking Directly to Your Customer 02:23 Inside the Profitable Post Playbook: A Comprehensive Guide 02:52 The Power of a Customer-Centric Content Strategy 05:31 The Common Mistakes Business Owners Make on Instagram 07:32 My Personal Journey to Success: Leveraging Social Media 09:19 The Profitable Post Playbook: Your First Step to Success Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.You'll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants.Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust.Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with clients to gather crucial information about their experiences and aspirations.What you'll hear:00:00 Introduction and Listener's Question 01:24 The Challenge of Speaking Directly to Your Customer 04:15 How to Get Information from Your Customers 10:11 Examples of Speaking Directly to Your Customers Connect with us: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

CyberMarketingCon2023 has wrapped, and we are so grateful for the support we received from our speakers, sponsors, volunteers, and attendees. The week was jam-packed with networking and education, from demand gen and AI to CISO perspectives and vendor solutions. Stay tuned for more conference content from our podcast, website, and social media channels.  In this episode replay, we are joined by the Founder and CEO of Audience 1st, Dani Woolf, who was also a speaker at CyberMarketingCon this year.  In this episode, Dani discusses her core marketing values:  Empathy  Trust  Loyalty  Creating meaningful, customer-centric experiences and identifying customer challenges and buying motivations while also being able to ask the right questions can transform your marketing efforts. Dani also shares the story behind the uncomfortable encounter that sparked a great friendship with a cybersecurity practitioner.     More on our guest, Dani:  Dani Woolf is a swimmer turned marketer. She has been applying lessons learned as a distance freestyler to B2B organizational success for the past 10 years. Dani's core specialty is in digital marketing, focusing on net new customer acquisition via digital channels - website optimization, SEO, SEM, social media, conversion rate optimization, and marketing automation. Dani currently serves as the Founder and CEO of Audience 1st. Get the book Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella at Amazon or the bookstore of your choice! Stay in touch with Dani Woolf on LinkedIn and Twitter   Keep up with our hosts on their social media channels: Connect with Gianna on LinkedIn  Chat with Maria on LinkedIn  Follow the Cybersecurity Marketing Society on Twitter or LinkedIn, and learn more at the Cybersecurity Marketing Society website. 

Plan the work, work the plan, as they say. Last week, Caleb and Brandon shared our process for planning the work with Five Questions to Guide Your Strategic Plan. Today, they will show you how to work that plan by taking action on your revenue goals. - What must you spend to reach the revenue you'd like to see next year?- What is working best right now for our fastest-growing companies?- How do you really calculate the ROI of your marketing budget? Get these answers and equip yourself to make the best decisions possible for the year ahead!P.S. - This one is lengthy, but we simply couldn't teach all of this any other way. In case you're crunched for time, here are some episode highlights for you! 00:00 Intro 01:36 Overview 03:10 The Cost of New Customer Acquisition 17:26 Calculating the Headwinds of Your Industry 22:53 The Headwinds of Digital Media 26:31 Do You Have a Reasonable Plan? 27:06 Why Doubling Your Marketing Budget ≠ Doubling Your Revenue 29:16 Your Market Share is Your Throttle  35:34 Your Customer's Buying Cycle Matters  36:55 How to Allocate Your 2024 Marketing Budget 44:10 Leveraging Relevance & Repetition 48:04 Example Companies 50:50 Want Us to Do Your Marketing Plan?Previous Maven Mondays on Marketing Budget AllocationShould You Move Your TV Budget to YouTube?https://www.youtube.com/watch?v=--FxA5zi_Hs&t=336sHost: Brandon WelchCo-Hosts: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Buy Our Book: https://www.amazon.com/Maven-Marketer-Advertising-Legendary-Business/dp/1735846708Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

You're reading this podcast description right now. But are you really paying attention? I mean, really tuned in?Or are you half reading and half thinking of your upcoming deadlines, a campaign that underperformed, and a plethora of other tasks, goals, and concerns?Actually being in the moment – and wringing the most we can get out of it – is so difficult during these modern times. Which is why I love a lesson in the podcast guest application for this episode's guest, “Stop running to stand still.”Sometimes we've got to get step off that treadmill and focus on being where we are.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Justine Greenwald, Chief Creative Officer and Co-Managing Director, Mosaic (https://www.mosaic.com/).Mosaic is an Acosta Group Agency. Privately held Acosta Group is 96 years old and serves 2,500 clients, including 60 billion-dollar brands.As Chief Creative Officer, Greenwald overseas the strategy, creative, and design departments – 65 people across North America.Stories (with lessons) about what she made in marketingSome lessons from Greenwald that emerged in our discussion:Award-winning work takes a lot of workIf you build it, they will comeFind fantastic mentorsDo good by the work and do good by your peopleStop running to stand stillDisconnect to create concepts that will connectRelated content discussed in this episodeGet the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).Customer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)The Conversion Heuristic Analysis: Overcoming the prospect's perception gap (https://marketingexperiments.com/conversion-marketing/episode-3-conversion-heuristic-analysis)Talking at Your Customers vs. Talking to Your Customers (https://marketingexperiments.com/email-marketing/talking-at-customers-vs-talking-to)Subscribe to our podcastThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Pawan Deshpande is a serial entrepreneur and angel investor, and a Head of Product & Growth at Linea. He has founded multiple successful companies, including Curata, a content marketing and analytics software company. Pawan has extensive experience in customer success and has implemented a critical care framework to improve customer retention and satisfaction.Pawan shares his experience with customer success and introduces the concept of critical care, a proactive approach to customer support. He discusses the four distinct ways companies handle customer success: reactive support, onboarding, business reviews, and critical care. Pawan emphasizes the importance of a culture of ownership within the customer success team and the need for proactive monitoring of customer health. He also highlights the role of instrumentation and telemetry in detecting issues and setting appropriate thresholds. Pawan concludes by discussing the mindset shift required for effective customer success and the potential for upselling within the customer success role.HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:05:11] Discussion of the challenges faced by Curata and the need for a culture change[00:07:28] The importance of breaking down silos between customer success, sales, and product/engineering teams[00:09:00] Creating collaboration between customer success and sales through pod structures[00:10:36] Outcome-oriented goal setting for customer success teams[00:11:01] Reactive support is like urgent care for customers[00:16:58] Building instrumentation and telemetry into the product is important[00:31:04] Importance of setting up thresholds for customer intervention[00:38:21] Incentivizing customer success team through variable compensation[00:41:42] Customer success is more important than sales for sustaining a business[00:46:30] Client success should be involved in upsells, but may need partnershipADDITIONAL RESOURCESLearn more about Pawan Deshpande: https://www.linkedin.com/in/pawandeshpande/How to Make QBRs Valuable for Your Customers: https://forc.mx/3s1Q3JzBecome a Must-Have Solution for Customers in Any Economy: https://forc.mx/45ZRo1zHIGHLIGHT QUOTES[00:06:36] So what I did is I pulled my desk into the customer success room. And it was really eye-opening when I pulled up a desk in there and I would just work out of there and hear the conversations. What I really heard was a culture of futility. - Pawan Deshpande[00:10:18] And that's like the impetus for critical care. That was one of the key instrumentations we had was detecting if someone hasn't used the product for 14 days, then we kind of swarmed the customer and tried to revive the account. - Pawan Deshpande[00:22:37] And just on the usage, you know, that was particular to us and not all companies are like that. Our product is more like a gym membership. If you don't go to the gym every day, you're probably not going to show up ever again. - Pawan Deshpande

Howdy, Ags! We have two returning Aggie 100 winners, Jeff Markim and John Albers, joining us today as we celebrate another spectacular Aggie 100 year! Tag along as we discuss the ever-changing process of entrepreneurship alongside the Aggie 100 winners from 2022 and 2021. Jeff and John talk about reputation, their secret to finding great talent and how important the Aggie network is to their businesses. For more information about Aggie 100 please visit: https://aggie100.com/!  About Jeff Markim is the Founder and CEO of Leasepoint Funding Group. He is a serial entrepreneur, having created multiple companies and now, actively managing several strategies within the private credit space.   John Albers is the Founder and CEO of Albers Aerospace. The company is headquartered in the Dallas area and comprises Three Business Units: (1) Manufacturing, (2) Engineering, Aviation, MRO, and (3) Innovative Technologies.  Timestamps: [00:00 - 04:39] Intro/ About Aggie 100 [04:40 - 08:02] Twelve Month Update     [08:03 - 13:53] Maturing Financial Processes   [13:54 - 18:22] What Are Leasepoint and Albers Aerospace?     [18:23 - 22:25] Valuable A&M Leadership Skills   [22:26 - 27:05] Keeping Up with Changes [27:06 - 32:52] Thirst for Knowledge/ Failing Forward [32:53 - 38:17] Finding Your Key People [38:18 - 40:38] Being a Student of Your Customer [40:39 - 43:21] Protecting Your Reputation   [43:22 - 47:32] Advice to Transform Your Team  [47:33 - 50:28] Chris and Greg's Takeaways [50:29 - 51:54] Outro   Resources: Website:         https://albers.aero/                         https://www.linkedin.com/in/johnalbers1/                         https://www.leasepointfg.com/                         https://www.linkedin.com/in/jeffmarkim/  AGH Website: https://www.aggiegrowthhacks.com/   Connect with Greg and Chris! Apple: http://bit.ly/AGH-Apple Spotify: http://bit.ly/AggieGH Stitcher: http://bit.ly/AGH-Stitch Podbean: http://bit.ly/AGH-PB YouTube: https://www.youtube.com/channel/UCCZx9NMwnBXs5RWC3Rwqkpw

How does a thought leader get an audience to take notice, remember, and actively use the content you are putting out? To get a firm grasp of exactly what engagement means and how to get your audience there, I've invited Scott Gould to join me. Scott is a consultant, speaker, and author of The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees, and Communities. Our conversation begins with Scott not only defining what engagement is but how he has broken out into three types. Head, Hands, and Heart engagement – while each is very different, we learn how they act as building blocks on each other to create deeper r connections between you, your idea, and your audience. A big part of having an audience become engaged is presenting an idea that is easy to understand and remember. Scott shares his process for distilling an idea down to the essentials, which sometimes means blowing the idea up to something huge first! In this episode Scott offers great insight for taking ideas from brainstorm to living at the heart of an audience! Three Key Takeaways: ·         Properly defining the topic you want your thought leadership to center around is one of the biggest jobs that you have. ·         The name of an idea is incredibly important. People engage with ideas when it is easy to remember the essence of that idea. ·         Sharpening ideas to the finest point often involves discarding idea that you like but don't connect with your audience.

In this episode of the SaaS Fuel™ podcast, we embark on a thrilling journey through the ever-evolving landscape of the SaaS universe. Today, I am joined by Vlad Hu, a SaaS maestro and fractional CTO, ready to take us on a ride like no other.Hold on tight as we soar through the stratosphere of launching a minimum viable product (MVP) in the SaaS sphere. Vlad's got the treasure map, and he's dishing out gold nuggets of wisdom. From pinpointing the perfect problem to solve to unraveling pricing strategies that make your competition quake, we're covering it all.But it's not all numbers and strategies. Vlad's bringing his creative side to the forefront and revealing the secrets to staying innovative in this high-demand industry. Plus, we'll dive deep into the importance of customer feedback and how to keep that mental energy charged up when you're steering the ship.Join us as we decode the digital enigma and uncover the elusive art of problem-solving! Key Takeaways[00:01:23] - Slack's customer feedback channel.[00:04:26] - Collaborative wins and precision[00:09:18] - Launch MVP quickly, test hypotheses[00:11:30] - The problem-solving approach[00:18:23] - Understand your target audience[00:24:37] - Value-based pricing is crucial[00:26:46] - Technology becoming commoditized[00:31:40] - Talk to your customers for fresh ideas[00:37:43] - Setbacks and Gratefulness[00:42:45] - Celebrating wins and progress[00:45:05] - Professional investors and traction[00:49:30] - Building future-proof applicationsTweetable Quotes"They hired tech teams, but tech teams do what they do best, which is building products, not necessarily solving a problem." - 00:19:26 Vlad Hu"But you have to keep in mind that building your app in a custom way is probably going to be a necessity once you start seeing growth and building something more complex." - 00:29:41 Vlad Hu"The more we have those tools like AI to build products, to be creative, I feel like people like us have even more edge because it is so easy right now to be really competitive because no one cares about their customers." - 00:32:29 Vlad Hu"If you're not celebrating your progress, you need to do that because it's going to do wonders. We get more of what we celebrate." - 00:42:13 Vlad Hu"If you want it to go value-driven, I want to build this business as fast as possible, humanly possible, get massive valuation and exit." - 00:46:44 Vlad HuSaaS Leadership LessonsCelebrate Wins. It's crucial to celebrate your achievements and wins along the way. Take the time to acknowledge and appreciate the progress you and your team have made. Celebrating wins boosts morale, motivation, and overall team spirit.Stay Customer-Centric. To succeed in the SaaS industry, it's essential to prioritize understanding your customers and their needs. By staying customer-centric, you can build strong relationships, create loyal customers, and drive business growth.Talk to Your Customers. Regularly communicate with your customers to gain insights into their pain points, challenges, and desires. By actively listening and engaging in dialogue, you can better understand their needs and tailor your product or service to meet those needs effectively. Value-Based Pricing. When determining pricing strategies, focus on the...

Today, I'm diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It's not just a website; it's your secret weapon for turning visitors into raving fans and boosting your business.

“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith   You likely know the power of segmentation, but many organizations really get stuck in the “how” of segmentation.   Join host Rebecca Kalogeris and industry veterans Neil Baron and Rod Griffith as they discuss rethinking market segmentation strategies.   During this episode, they discuss: Why identifying a prospect urgency is a powerful approach to segmentation The four levels of urgency: urgent, non-urgent, currently met, and none  The role of core competencies when prioritizing segments What whales & fire extinguishers can teach us about segmentation Read Rod & Niel's Latest Articles: Let the Urgency of Your Customers' Needs Guide Your Sales Strategy Is Your Product Channel Ready?   Enroll in Our Product Marketing Course to Learn More About Segmentation In Pragmatic's Market course, you'll gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. And Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies. Learn More

Tristan Frizza, Marius Ciubotariu and Ben Chow join us to debate if Solana has hit an inflection point that will usher in new users and use cases. We discuss the implications of Visa's Solana partnership, how Solana has changed since 2021, why people should care about Solana DeFi 2.0, go-to-market strategies, Rune's SVM fork proposal and more! Tristan, Marius and Ben are prolific Solana DeFi founders with unique insights you won't find anywhere else. - - Timestamps: (00:00) Introduction (00:31) Solana's Inflection Point  (04:13) Building in Solana: 2021 vs 2023 (21:57) What is Solana DeFi 2.0? (31:15) PERMISSIONLESS PLUG (32:15) G2M: What's Your Strategy, Who's Your Customer (50:01) DeFi's Unique Value Proposition (55:37) Rune's Proposal to Fork the SVM + Appchains (01:08:08) Rapid Fire - - Follow Marius: https://twitter.com/y2kappa Follow Tristan: https://twitter.com/Tristan0x Follow Ben: https://twitter.com/hellochow Follow Garrett: https://twitter.com/GarrettHarper_ Follow Lightspeed: https://twitter.com/Lightspeedpodhq Subscribe on YouTube: https://bit.ly/43o3Syk Subscribe on Apple: https://apple.co/3OhiXgV Subscribe on Spotify: https://spoti.fi/3OkF7PD Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Use code LIGHTSPEED30 to get 30% off Permissionless 2023 in Austin: https://blockworks.co/event/permissionless-2023 - - Resources Zeta Markets https://twitter.com/ZetaMarkets https://docs.zeta.markets/mad-wars/intro-to-the-mad-wars Meteora https://twitter.com/MeteoraAG https://www.meteora.ag/ Hubble Protocol https://twitter.com/HubbleProtocol https://app.hubbleprotocol.io/ Jupiter Exchange https://twitter.com/JupiterExchange https://jup.ag/ - -  Disclaimers: Lightspeed was kickstarted by a grant from the Solana Foundation. Nothing said on Lightspeed is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mert, Garrett and our guests may hold positions in the companies, funds, or projects discussed.

In the latest episode of Restaurants Reinvented, Jen Kern dives deep into the current frazzled, tenuous state of POS and tackles head-first the broad misconception that “POS is Dead.” Jen clarifies market confusion by clearly stating that POS isn't dead but is instead going through a massive transformation and evolution. POS is no longer the main dish, it's the side dish.POS is neither Hero nor Zero.Jen articulates the current evolution of POS as simply one of many order channels stemming off a data-driven and unified foundational platform. At Qu, this is what we call the Unified Commerce Platform. Moments to listen for:Why POS has become an old habit in the restaurant industryHow POS has evolved from Main Dish to Side DishWhy it's critical we cease saying "POS is Dead" and instead ask "How should my POS evolve to best serve my employees and guest needs in the future?"How to reset your framing of POS so you and your employees can embrace it once again, for what it is now todayWhat's a Data-First Commerce Platform got to do with it? Related Episodes:What Does it Mean to Go “Beyond POS” – Amir Hudda, CEO of Qu (Part 3 of 3)How to Get Closer to Your Customer & What Does POS Have to Do with It? – Solomon ChoiShe's a Game Changer – Kelly MacPhersonRelated Articles: 10 Components of a Unified Commerce Platform The Big POS Reframe POS is Dead, Right?Connect with Jen on LinkedIn

Let's Talk about marketing today...   Marketing is the Life Blood of any company...FACT ...Simple Definition: Getting, Keeping, and Growing Customers and Value.   #1 Perspective on Marketing & Marketplace -you perspective determines your approach and your results -as with anything in life you can look for solutions or look from the problems -choose to find opportunity in down markets....you will pick up customers, marketshare and profit   #2 Love Downturns -book by Jeffrey Fox, How to Become a Marketing Superstar -every downturn in economy creates opportunity for the superstar marketer -pages 90-92   #3 The End Result for Your Customer is Key -problems looking to solve or pain they are looking to avoid -too many businesses are focused on their "product" or "features, benefits" of their products -the key is to position in the mind of your consumer -what does your customer want, need, desire...more importantly, "what are they thinking about?"   Thanks for listening today.  I hope you gained some value. Please share this episode....   George Wright III

Let's Talk about marketing today...   Marketing is the Life Blood of any company...FACT ...Simple Definition: Getting, Keeping, and Growing Customers and Value.   #1 Perspective on Marketing & Marketplace -you perspective determines your approach and your results -as with anything in life you can look for solutions or look from the problems -choose to find opportunity in down markets....you will pick up customers, marketshare and profit   #2 Love Downturns -book by Jeffrey Fox, How to Become a Marketing Superstar -every downturn in economy creates opportunity for the superstar marketer -pages 90-92   #3 The End Result for Your Customer is Key -problems looking to solve or pain they are looking to avoid -too many businesses are focused on their "product" or "features, benefits" of their products -the key is to position in the mind of your consumer -what does your customer want, need, desire...more importantly, "what are they thinking about?"   Thanks for listening today.  I hope you gained some value. Please share this episode....   George Wright III

In our visually-driven society, a picture speaks volumes, and this is especially true in the world of online shopping.On Amazon, product images are not just eye-catching visuals; they are critical drivers of click-through rates, sales, and overall customer satisfaction.With millions of products available, customers often rely on these visuals as their first point of contact with a product. A compelling image can pique their interest, encourage them to click on a listing, and eventually lead to a sale.Beyond click-through rates and sales, product images also play a key role in overall customer satisfaction. When customers receive a product that aligns with their expectations based on the images they saw, they are more likely to be satisfied with their purchase. On the other hand, misleading or unclear images can lead to disappointment, returns, and negative reviews, impacting a brand's reputation.Amazon recognizes the importance of product images and encourages sellers to present their products in the best possible light. They provide guidelines and requirements to ensure images are of high quality, relevant, and informative.Gone are the days of basic product images. High-quality 3D renderings have become the gold standard for showcasing products. These lifelike renderings provide customers with a clearer understanding of the product's features and benefits, increasing their trust in the brand.In today's episode, Shannon and I uncover the top Amazon product image strategies used by successful 7 and 8-figure brands to stand out in the competitive marketplace.Let's dive in!Key Takeaways - Amazon Accelerate Conference update (00:38)- Use High-Quality 3D Product Renderings (09:49)- Position Everything for Your Customer's Avatar (12:21)- Focus on Your Primary Image (19:11)- Give Them a Feeling (22:28)- Show Them How It Works (24:42)- Provide Vital Info about the Product in the image (27:28)- Make It Mobile Friendly (29:15)- Share Your Brand Story, Values, and Commitments (30:35)Additional Resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

His clients call him “The Youtube ads guy.” He has overseen $22.2 million in ad spend over the last 12 months alone. Now on The Business of You, Youtube ad expert Tom Breeze is sharing some of his time-tested marketing secrets with us! Tom is the Creator and Founder of multiple brands: YouTube ad agency Viewability, and Bidurk, a YouTube content analysis software that helps you create better videos and grow your audience online.  Viewability is an innovative, world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. With over a decade of Youtube advertising experience, Tom and his team at Viewability have successfully cracked the formula for advertising on YouTube. Viewability is a performance-based agency, which means they only get paid when they get results.  Tom Breeze worked to develop Bidurk, a new tool that scans an entire Youtube channel to identify areas for growth and opportunity. After identifying that Youtube channel creators were spending too much time desperately trying to grow their following, Tom realized that he had a way to increase results, decrease time spent and massively impact leads. Bidurk expedites the process of growing a Youtube channel by providing data and insight.  Recently, Tom launched an exclusive, performance-based YouTube advertising club, Ad Buyers Club, where he shares bespoke advice with his members and gives them access to his entire expert team and network of contacts. Additionally, Tom Breeze is the Author of Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer. He speaks passionately at conferences and conventions worldwide. Educated at the University of Leeds (UK), Tom achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree. After running several successful companies in the fields of presentation skills training, video marketing and online marketing, Tom specialized in the field of video advertising.  Be willing to take big risks When Tom began running Youtube ads, he saw big opportunity. He also knew that he was willing to take big risks.  Tom promised his client that he would cover the cost of his ad spend - if the client would pay him for results. After negotiating a dollar amount per lead, Tom got to work. When the numbers came back, everyone was happy.  With his first major campaign, Tom made a 5x return on his investment and his client was raking in new leads. By willing to bet on himself, Tom had successfully proven what he was capable of. Even now, a decade later, Tom and his team at Viewability cover the ad spend of their clients - knowing that the results will create major profit.  The five A's of Youtube advertising Youtube advertising is often seen as complicated, and entrepreneurs are frequently intimidated. But as Tom explains it, all you need are the five A's. Tom lists Audience, Ads, Acquisition, Accounts and Attitude as the secrets to great Youtube advertising. Audience means that there is already an audience on Youtube - as in, people are there for the content you are offering already. While you can build or attract an audience, advertising is much easier when this infrastructure exists. Ask yourself - are people on Youtube searching for the content you want to create?  In the five A's of Youtube marketing, Ads is defined as the client's own ability to create good ads. Tom and his team at Viewability specifically work with clients who are good on camera and confidently speak about their offerings. Having a great personality on video is more likely to resonate with the right viewers, increasing the ad's likelihood to succeed. Acquisition refers to how you attract leads in your marketing funnel, and the quality of your offering. Is your offer converting? While anyone can get started advertising on Youtube, Tom acknowledges that prior ad data is a huge help. The fourth A stands for Accounts - and the supply of advertising data you can pull from to craft a profitable Youtube ad. What advertising have you done in the past and what did you learn about your audience? When it comes to advertising on the Youtube platform, being specific about your audience's behavior can pay off big time.  Lastly, Tom names the last A as Attitude - because a healthy attitude towards marketing can make or break your success. When working with his clients, Tom and his team assess their attitude and expectations. What is their company's objective? What are their current goals? Do they have a flexible and resilient mindset? If you're curious about scaling your business with consistent, profitable Youtube ads, this episode is for you. Quotes “I wouldn't say I'm the cleverest person but I work hard. I'll outwork most people. If I find something interesting, I go deeper and deeper to find out more about that subject matter… sometimes, to the point where I go too deep.” “I'm quite happy with high risk. As long as the opportunity's big.” “With advertising, I find that the rules can change month to month. It's easier to keep on top of that for one client - it's harder to do that with lots of clients.” “The five things I look for when running a good Youtube ad are: They have to have a good audience already on the Youtube platform. The second thing is ads - can the clients create good ads? Then there is acquisition - saying, do you have a funnel? Is there a good offer that converts? Then you have the account - your ad account and how it is working, if you have results already. The fifth is your attitude - what the client is demanding, or wanting.” “Youtube consumers are looking for information or entertainment. Think of what the audience would be typing in.” “If you have a personality in a video, those people can educate and give value really effectively.” “How you get started on Youtube is really, really important. Go and create really good content.” “The whole idea is to amplify what you're already doing on Youtube - identifying what content already works for you, and get in front of more and more people.” Links mentioned in this episode: Visit the website for Viewability at https://viewability.co/  Check out Bidurk at https://www.bidurk.com/home  Connect with Tom directly on LinkedIn at https://www.linkedin.com/in/tombreeze/  Find Tom on Facebook at https://en-gb.facebook.com/TomBreezeOfficial  Buy Tom's book Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer at https://www.viewability.co.uk/book

Dr. Joseph Michelli breaks down the most impactful ways to optimize the customer experience in your business.WANT THE FULL EPISODE? Check out yesterday's episode, Ep.92 I Dr. Joseph Michelli I Deciding to Optimize Customer Experience, or download it using this link. KEY TOPICS Building resources as you make bold decisions.Becoming genuinely interested in your customers.Why personalization isn't the single solution for improving client experience.What you want your business to be known for.Empowering your employees.What your customers are seeking from you. CONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: @decidedlypodcast Join us on FacebookShawn's Instagram: @shawn_d_smith Sanger's Instagram: @sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MOREwww.decidedlywealth.comSUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL Join us every Wednesday for more strategies to DEFEAT bad decision-making - one episode at a time! CONNECT WITH DR. JOSEPH MICHELLIWebsite: https://www.josephmichelli.com/ Books: https://www.josephmichelli.com/bestsellers/ Podcast: https://open.spotify.com/show/2H8Rz1uCMu9giW70vYMERo Blog: https://www.josephmichelli.com/blog/ Instagram: @josephmichelli Facebook: https://www.facebook.com/TheMichelliExperience Twitter: @josephmichelli LinkedIn: https://www.linkedin.com/in/josephmichelli/ Joseph A. Michelli, Ph.D., C.S.P., is an internationally sought-after speaker, author, and organizational consultant who transfers his knowledge of exceptional business practices in ways that develop joyful and productive workplaces with a focus on customer experience. His insights encourage leaders and frontline workers to grow and invest passionately in all aspects of their lives. Dr. Michelli is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. His latest book is Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph's other titles include The Airbnb Way: 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, Leading The Starbucks Way: 5 Principles for Connecting with Your Customer, Your Products, and Your People, The Zappos Experience: 5 Principles to Inspire Engage and WOW, Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System, The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary, The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company, and When Fish Fly: Lessons for Creating a Vital and Energized Workplace which was co-authored with the owner of the "World-Famous" Pike Place Fish Market in Seattle. Joseph holds the Certified Speaking Professional designation from the National Speakers Association (NSA). He is a member of the Authors Guild, an editorial board member for the Beryl Institute's Patient Experience Journal (PXJ) and is on the founders' council of CustomerExperienceOne. Other achievements include winning the Asian Brand Excellence Award and being named one of the Top 10 thought leaders in Customer Service by Global Gurus. He received his master's and doctorate from the University of Southern California. Having journeyed with a close family member through a six-year battle with breast cancer, Dr. Michelli is committed to social causes associated with curing cancer and abating world hunger.

“Anytime is your time; make it your time." —Lady JB Owen   We all have them— ignite moments. Times when everything changes and we are never the same again. They shape us, mold us, and leave their mark on us forever.    For some, these moments come early in life. A chance encounter. A life-changing event. A new opportunity that opens up a world of possibility. Others have their moments later on. A career-defining project. A major success. A life-altering experience.    Whatever the case may be, these moments have the power to ignite our passions, transform our lives, and lead us to exceptional success. The key is knowing what to do during those moments.    In this episode, Daniel sits with Lady JB Owen, a world-class speaker, international bestselling author, mentor, entrepreneur, and philanthropist, among her myriads of achievements.    Listen in as Daniel and Lady Owen discuss why we should take responsibility for ourselves and our own results, why we should stop tolerating the comfort of unhappiness, the power of a triple win, the secret to business longevity, how to overcome ego, and much more!   Be Inspired! with Daniel:  Website (Makings of a Millionaire Mindset) Website (Daniel Gomez Global) Facebook Facebook Group Twitter Instagram LinkedIn Pinterest YouTube Episode Highlights: 02:12 Go After the Dream 07:37 Be Your Own Hero 13:28 The Triple Win 17:02 Igniting Humanity  20:19 Be Invested in Your Customers 26:39 Anytime Is Your Time 30:49 How to Overcome Ego  34:45 Know Thyself 37:01 Ignite Moments  

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