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My Conversation with Mann and Hotez begins at 36 mins Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous souls In this “well-researched guide,” two of the world's most respected scientists reveal the forces behind the dangerous anti-science movement—and offer “powerful ideas about how to fight back” (Bill McKibben, author of Here Comes the Sun) “Science is indeed under siege, and that's not good for any of us. Here, Peter Hotez and Michael Mann name names...It's not too late to do something; it's time to get things done. Read on” (Bill Nye, science educator) From pandemics to the climate crisis, humanity faces tougher challenges than ever. Whether it's the health of our people or the health of our planet, we know we are on an unsustainable path. But our efforts to effectively tackle these existential crises are now hampered by a common threat: politically and ideologically motivated opposition to science. Michael E. Mann and Peter J. Hotez are two of the most respected and well-known scientists in the world and have spent the last twenty years on the front lines of the battle to convey accurate, reliable, and trustworthy information about science in the face of determined and nihilistic opposition. In this powerful manifesto, they reveal the five main forces threatening science: plutocrats, pros, petrostates, phonies, and the press. It is a call to arms and a road map for dismantling the forces of anti-science. Armed with the information in this book, we can be empowered to promote scientific truths, shine light on channels of dark money, dismantle the corporations poisoning the planet, and ultimately avert disaster. Peter J. Hotez, MD, PhD, is the founding dean of The National School of Tropical Medicine at Baylor College of Medicine in Houston, Texas, as well as director of the Texas Children's Hospital Center for Vaccine Development. He is an elected member of the Institute of Medicine of National Academies as well as the American Academy of Arts and Sciences. A pediatrician and an expert in vaccinology and tropical disease, Hotez has authored hundreds of peer-reviewed articles and editorials as well dozens of textbook chapters. www.peterhotez.org Dr. Michael E. Mann is Presidential Distinguished Professor in the Department of Earth and Environmental Science at the University of Pennsylvania, with a secondary appointment in the Annenberg School for Communication. He is director of the Penn Center for Science, Sustainability, and the Media (PCSSM). Dr. Mann received his undergraduate degrees in Physics and Applied Math from the University of California at Berkeley, an M.S. degree in Physics from Yale University, and a Ph.D. in Geology & Geophysics from Yale University. His research involves the use of theoretical models and observational data to better understand Earth's climate system. Dr. Mann was a Lead Author on the Observed Climate Variability and Change chapter of the Intergovernmental Panel on Climate Change (IPCC) Third Scientific Assessment Report in 2001 and was organizing committee chair for the National Academy of Sciences Frontiers of Science in 2003. He has received a number of honors and awards including NOAA's outstanding publication award in 2002 and selection by Scientific American as one of the fifty leading visionaries in science and technology in 2002. He contributed, with other IPCC authors, to the award of the 2007 Nobel Peace Prize. He was awarded the Hans Oeschger Medal of the European Geosciences Union in 2012 and was awarded the National Conservation Achievement Award for science by the National Wildlife Federation in 2013. He made Bloomberg News' list of fifty most influential people in 2013. In 2014, he was named Highly Cited Researcher by the Institute for Scientific Information (ISI) and received the Friend of the Planet Award from the National Center for Science Education. He received the Stephen H. Schneider Award for Outstanding Climate Science Communication from Climate One in 2017, the Award for Public Engagement with Science from the American Association for the Advancement of Science in 2018 and the Climate Communication Prize from the American Geophysical Union in 2018. In 2019 he received the Tyler Prize for Environmental Achievement and in 2020 he received the World Sustainability Award of the MDPI Sustainability Foundation. He was elected to the U.S. National Academy of Sciences in 2020. He is a Fellow of the American Geophysical Union, the American Meteorological Society, the Geological Society of America, the American Association for the Advancement of Science, and the Committee for Skeptical Inquiry. He is also a co-founder of the award-winning science website RealClimate.org. Dr. Mann is author of more than 200 peer-reviewed and edited publications, numerous op-eds and commentaries, and five books including Dire Predictions: Understanding Climate Change, The Hockey Stick and the Climate Wars: Dispatches from the Front Lines, The Madhouse Effect: How Climate Change Denial is Threatening our Planet, Destroying Our Politics, and Driving Us Crazy, The Tantrum that Saved the World and The New Climate War: The Fight to Take Back Our Planet. Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page All things Jon Carroll Follow and Support Pete Coe Buy Ava's Art Hire DJ Monzyk to build your website or help you with Marketing Gift a Subscription https://www.patreon.com/PeteDominick/gift
A fast-paced episode that stitches together three urgent stories shaking the nation: local officials in Los Angeles declaring a state of emergency amid sweeping ICE enforcement; a devastating, fiery multi-vehicle crash on I-85 that killed eight people (including children); and the fallout from a major hostage release and large prisoner swap in the Israel-Gaza conflict. The hosts parse what “emergency” means when law enforcement, public safety, and political priorities collide — and why ordinary people feel the consequences first. ([Reuters][1] [1]: https://www.reuters.com/world/us/la-county-board-approves-emergency-declaration-over-immigration-raids-2025-10-15/?utm_source=chatgpt.com "LA County Board approves emergency declaration over immigration raids" [2]: https://apnews.com/article/ec79bf54aabdf8eed9330a2d39c40875?utm_source=chatgpt.com "Driver following too close behind van charged in crash that killed 3 adults, 5 kids, officials say" [3]: https://www.timesofisrael.com/all-20-remaining-living-hostages-return-to-israel-after-over-2-years-in-hamas-captivity/?utm_source=chatgpt.com "All 20 remaining living hostages return to Israel, after over 2 years in Hamas captivity"
In a world fractured by tribalism and conflict, can the lessons learned from the frontlines of the Israeli-Palestinian divide transform how we lead? This episode isn't just a conversation; it's a raw, powerful, and profoundly human exploration of connection in the face of unimaginable division. Andy Lopata is joined by Danny Gal; Danny Gal is the author of The Belonging Paradox: How to Solve the Global Empathy Crisis. He is a leadership coach and social entrepreneur with over 30 years of experience working with leading companies like HP, Monday.com and Teva Pharmaceuticals. He has facilitated transformative dialogues, including bridge-building efforts between Israelis and Palestinians and the 1,000 Roundtables Dialogue, Israel's largest public dialogue event. Grounded in the stark reality of the post-October 7th world, Danny shares why, for him, “despair is not an option.” He takes us inside the “safe spaces” he creates; sharing a stunning story of a Palestinian man who chose to build peace after his brother became a suicide bomber. But this is not just a geopolitical discussion. Danny masterfully translates these life-or-death lessons into the high-stakes environment of the modern workplace. He reveals why a CEO's “authenticity” was destroying his team. He shares his four-step algorithm for offering “graceful challenges” that build people up, and why true empathy isn't about being nice—it's about your speed of recovery from conflict. This is an essential episode for any leader struggling with division, echo chambers, and building genuine trust. Danny delivers a masterclass in navigating the toughest human dynamics to foster connection and lead with profound humanity, whether in the boardroom or on the world stage. What we discussed: 1. What is the "Belonging Paradox," and how does mastering the tension between our need for uniqueness and our desire to belong unlock truly effective leadership? 2. Why is our common understanding of empathy flawed? Discover why your ability to recover from conflict is a far more powerful measure than simply "feeling for" others. 3. How can a leadership team's biggest failures become their greatest asset in building unbreakable trust? (Hint: It involves turning your next strategy meeting completely on its head). 4. What happens when you sit down to truly listen to someone whose story fundamentally challenges your worldview, and how can this radical act of listening defuse even the most volatile conflicts at work? 5. What is the simple, four-bullet algorithm that transformed a CEO's destructive criticism into empowering, "graceful challenges" that sparked innovation and loyalty? SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Danny Gal: Website |LinkedIn | Episode 205: Humanity Amidst Conflict with Will Kintish and Sobiya Jawaid Episode 199: How We Respond When Our Worldview Gets Challenged' with Noa Baum The Belonging Paradox: How to solve the global empathy crisis The Financial Times Guide to Mentoring
Sponsored by Squarespace - Go to https://www.squarespace.com/WEIRDNEWS to save 10% off your first purchase of a website or domain using code WEIRDNEWS
In this episode of STRAT, retired Marine Intelligence Officer Hal Kempfer examines three fast-moving global and domestic developments shaping today's security landscape. First, Hal analyzes the new Gaza peace deal between Israel and Hamas — a fragile, phased agreement that could bring long-awaited hostages home but faces major hurdles in disarmament and governance. Next, he explores the Chicago federal court ruling halting National Guard deployments, unpacking constitutional questions and the broader implications for federal and state authority amid urban unrest. Finally, Kempfer provides a sharp situational update on Ukraine's latest military actions, from deep strikes on Russian refineries to hybrid warfare operations across Europe. As global tensions intensify, Hal connects the dots between these stories to reveal what they mean for U.S. strategy, international stability, and the shifting balance of power worldwide.Takeaways:Israel and Hamas begin Phase I of a U.S.-backed peace deal.Hostage releases and troop withdrawals mark fragile first steps in Gaza.Phase II disarmament and governance talks could easily collapse.Chicago court halts National Guard deployment, citing constitutional concerns.Federal vs. state control of troops faces renewed legal scrutiny.Ukraine expands deep strikes on Russian targets and refineries.Russia's economy and military momentum continue to falter.European nations brace for hybrid warfare and political realignments.#STRATPodcast #HalKempfer #MutualBroadcastingSystem #StrategicRiskAnalysis #GazaPeaceDeal #IsraelHamasCeasefire #NationalGuard #ChicagoRuling #UkraineConflict #RussianEconomy #HybridWarfare #GlobalSecurity #USMilitary #Ceasefire #HostageRelease #InternationalLaw #DefenseAnalysis #Geopolitics #CivilMilitaryRelations #WorldAffairs
Don Basham Ministries Starter Fund!Goal: USD $1,000,000,000Raised: USD $0Campaign created by Michael BashamCampaign funds will be received by Michael BashamDon Basham Ministries Starter Fund!Greetings Fellow Warrior,The Don Basham Clan is rising! We are aiming at sharing the works of my grandfather Don Basham and sharing the Holy Spirit filled Word of God all over this planet! Currently stationed in Western North Carolina, 1 year after experiencing Hurricane Helene, and seeing the great need here for not just rebuilding but continued emergency efforts, it has also become obvious that there is a great vaccuum and need for mature and sound Holy Spirit filled teachings. One of these categories is in breaking off poverty. The Holy Bible is full of instances of God supplying abundantly for HIs children. Just read the story of Abraham!So as we are starting from our downtown mission base in Waynesville, growing to purchase the 350,000 church in Maggie Valley, there are also dozens of larger ministries from Eagle Mountain Church, to World Harvest in California to Faith Church Naples in Florida that we are looking forward to bless and collaborate. Many many many other details to share here, but for now we'll leave it right there! The first 1,000,000,000 that we raise will have 20% (200,000,000) donated too other ministries worldwide. Let's get this End Time soul winning operation going! Thank you for your attention to this matter.Michael Basham
With over 30 years in wireless—from helping pioneer intercarrier SMS to running mobile identity operations across Americas and Asia Pacific — Eddie DeCurtis saw what others missed: 967 of 1,000 global mobile network operators lack the infrastructure to monetize CPNI data while protecting customers from fraud. The technical challenge isn't building APIs. It's that operators spent billions on 5G infrastructure and now lack capital, internal expertise, and operational frameworks to launch authentication services. In 18 months, Shush went from PowerPoint to 30 employees, supporting 47 network APIs with full GSMA Open Gateway compliance. Eddie shares how understanding regulatory frameworks by jurisdiction, not just deploying technology, became their competitive moat—and why hiring the executive who built T-Mobile USA's authentication platform gave them credibility no competitor could match. Topics Discussed: Why operators repeatedly said "we want to do it, we have no idea how, we have no money, we don't have a platform" Validating the thesis with former AT&T Communications CEO John Donovan before launching Securing a POC with a major operator pre-incorporation—with only a PowerPoint deck The three-legged stool: technology, network integration, and business operations (where competitors fail) Why knowing privacy regulations for CPNI data sharing by country became a deal-closer Reducing network integration from dozens of touchpoints to three specific network elements Supporting 8 Linux Foundation Camara APIs and TS.43 GBA AKA authentication standard Going from 3 to 30 employees and launching at Mobile World Congress on a $75/night Airbnb budget GTM Lessons For B2B Founders: Validate with the person most likely to kill your idea: Eddie deliberately chose John Donovan—former CEO of AT&T Communications, board member at Lockheed and Palo Alto Networks—specifically because "he's going to be rough, he's going to totally ask the really hard questions." When Donovan's response was "go raise $40 million and own this space...you're not going to be alone for long," the validation carried weight because it came from someone incentivized to find fatal flaws. Most founders validate with friendly audiences or investors looking for deals. Find the battle-tested executive who has nothing to gain from being kind. Convert pre-product conviction into design partner commitments: Eddie secured a POC agreement with a major operator before Shush incorporated. "I had nothing. I didn't have software. We had an idea, we had a PowerPoint presentation." This only works when you've spent decades building domain expertise and relationships. The lesson isn't "sell vaporware"—it's that deep industry knowledge lets you articulate problem-solution fit so precisely that sophisticated buyers commit before seeing code. Infrastructure founders with 10+ years in-market can accelerate 12-18 months of product-market fit by converting expertise into early design partnerships. The enterprise moat is operational knowledge, not technical capability: Eddie's thesis: "Anybody can come up with the technology. You walk down the street in the Bay Area, 10 developers will develop it for you." Shush differentiated by answering questions competitors couldn't: How do you price SIM swap detection per query? What are CPNI data sharing regulations in Indonesia versus Brazil? How do you navigate internal stakeholder alignment across legal, privacy, and regulatory teams at a tier-one operator? When Eddie told an operator "here's the privacy rules for your country" after they admitted "I have no idea," he closed a knowledge gap that pure technology vendors can't fill. In regulated infrastructure markets, execution expertise beats technical superiority. Target the ambition-capability gap in capital-constrained buyers: Operators told Eddie the same story: eager to launch authentication services, zero clarity on execution, budgets decimated by 5G spending. This created perfect conditions for a full-stack solution. "Mid-market is hard because you have a buyer with problems that are not basic anymore, but they lack the ability to execute." Shush didn't sell point solutions—they delivered technology, integration, and business operations as a turnkey package. Identify buyers with sophisticated needs, strong intent, and constrained internal resources. That's where full-stack platforms win over point tools. Hire the operator who ran your exact use case at scale: Eddie cold-called John Morrowton, who "built this actual product and service offering at T-Mobile USA, from its inception to its execution and ran it for four years." His pitch: "I'm Eddie DeCurtis, how are you? You want a job? You're Chief Product Officer." Hiring someone who'd operationalized authentication services at a tier-one carrier gave Shush instant credibility with operator buyers and compressed years of trial-and-error into institutional knowledge. In infrastructure sales, hiring executives from reference customers eliminates "can you actually do this" objections before they surface. Minimize integration surface area to accelerate deployment: Mobile operators run highly secure networks with limited external access points. Shush "narrowed it down to three network elements that we can communicate with to provide all 47 APIs." Fewer integration points means faster deployment, lower implementation risk, and reduced operator IT overhead. This architectural decision became a sales accelerator. Infrastructure founders: identify the minimal viable integration that unlocks maximum API coverage, then make that your differentiated deployment story. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Host Lisa Salberg sits down with Cleveland Clinic's Dr. Harry Lever to reflect on his decades of experience treating hypertrophic cardiomyopathy. They discuss how care has evolved, what patients need to know about specialized treatment, and how collaboration continues to shape better outcomes for the HCM community. This conversation was recorded Oct. 3, 2025.
When a 30(b)(6) representative is deposed, the testimony is that of the organization, not of the individual answering the questions. However, in the heat of battle, it can be challenging to remember this distinction. Questions in 30(b)(6) depos that use words like "you" - and answers that use words like "I" or "me" - can blur the roles and lead an examiner to see the testimony as also being that of the witness individually. But it isn't. Psychologists refer to this confusion as an "attribution error," meaning that we may attribute the testimony to the wrong source.This confusion can be fatal to a claim if the representative is also a key witness individually and wasn't deposed separately. Today, Jim discusses a brand new court ruling where a federal judge dismissed a claim against an individual defendant (and key witness) who was only deposed as a 30(b)(6) deponent. The question there was, when a 30(b)(6) witness says “I,” who's really speaking—the individual or the entity? Learn how that 30(b)(6) deposition in Ademi wasn't enough to survive summary judgment, and what every litigator must do to avoid the same trap. Essential listening for anyone taking or defending corporate rep depositions.SHOW NOTESAdemi, et al. v. Central Park Boathouse, LLC, and Dean Poll, individually, No. 22-cv-8535 (S.D.N.Y. Sept. 23, 2025) (summary judgment granted in favor of individual defendant where plaintiff's counsel only deposed defendant in a 30(b)(6) capacity and, thus, had no testimony from the witness himself)Fed. R. Civ. P. 30(b)(6) (designated representative rule)King v. Pratt and Whitney, 161 F. R. D. 275 (S. D. Fla. Apr. 27, 1995) (rule governing representative depositions doesn't limit scope of questions that can be asked, beyond topic list); Joseph v. Chronister, et al, 2019 WL 8014505, Case No. 8:16-cv-274-T-35CPT (M. D. Florida January 29, 2019) (scope of designated-representative deposition is not strictly confined to topics set forth in notice; further noting the twin benefit of this type of deposition, being that it limits the number of people within a corporation to be deposed, and prevents bandying); See Marksberry v. FCA US LLC, 2021 WL 2142655, No. 19-2724 (D. Kan. May 26, 2021) (lawyers may object to topics as “outside the scope” of that listed on the 30(b)(6) notice, and such objections have been held to be permissible, but the witness “must nevertheless answer the question because Fed. R. Civ. P. 26(b) - not the deposition notice defines the scope of discovery”).
2025-10-08 | Silicon Wafers 023 | DAILY UPDATES | Russia is running short of fuel — both at the pumps for civilians and in supply lines for its war machine. Ukraine's escalating long-range strikes, many using its own domestically made weapons, are intensifying pressure. How serious is the crisis? Why Tomahawks are politically powerful but not the only threat, and how Ukraine's Flamingo missiles, drones, and refinery raids are already inflicting real damage. With winter approaching, how vulnerable is Moscow's energy grid and economy that has been retooled for war?Fuel running out — on the ground in Russia. The cracks are showing across Russia, Putin's fake empire. In multiple regions, gas stations are limiting volume per vehicle; fuel is scarce, queues are long, and prices are climbing. (Kyiv Post: “Putin's Gasoline Crisis Spreads: Sales Now Restricted in 4 Regions”) (Kyiv Post)Meduza, a Russian dissident publication, offers stark visuals: stations closed, pumps dry, drivers holding empty jerrycans. (Meduza) In fact, filling jerry cans is now banned in many of the worst affected areas. One station in Tyumen limits sales to 30 litres per car. (Kyiv Post)In Crimea, occupation authorities cut gasoline sales to 20 litres per customer, enforce price caps, and stations simply turn off pumps when they can't fulfil orders. (Meduza)----------Partner on this video: KYIV OF MINE Watch the trailer now: https://www.youtube.com/watch?v=arJUcE1rxY0'Kyiv of Mine' is a documentary series about Ukraine's beautiful capital, Kyiv. The film production began in 2018, and much has changed since then. It is now 2025, and this story is far from over.https://www.youtube.com/@UCz6UbVKfqutH-N7WXnC5Ykg https://www.kyivofmine.com/#theprojectKyiv of Mine is fast paced, beautifully filmed, humorous, fun, insightful, heartbreaking, moving, hopeful. The very antithesis in fact of a doom-laden and worthy wartime documentary. This is a work that is extraordinarily uplifting. My friend Operator Starsky says the film is “Made with so much love. The film series will make you laugh and cry.” ----------Autumn Harvest: Silicon Curtain (Goal €22,000)This is super important. We'll be supporting troops in Pokrovsk, Kharkiv, and other regions where the trucks are needed the most. There are so many Battalions in Ukraine, fighting to defend our freedoms, but lack basics such as vehicles. These are destroyed on a regular basis, and lack of transport is costs lives, and Ukrainian territory. Once again Silicon Curtain has teamed up with Car4Ukraine and a group of wonderful creators to provide much-needed assistance: https://car4ukraine.com/campaigns/autumn-harvest-silicon-curtain----------SOURCES: Ukraine: The Latest by The Telegraph team ---https://open.spotify.com/show/6cnkk1J0I1UqtxTYVUL4Fe?si=fb9c151d2f21405a In Moscow's Shadows, hosted by Mark Galeotti ---https://open.spotify.com/show/1NKCazxYstY6o8vhpGQSjF?si=4215e2d786a44d64 Russian Roulette hosted by Max Bergmann and Dr. Maria Snegovaya ---https://podcasts.apple.com/tw/podcast/russian-roulette/id1112258664?l=en-GB Hosted by Michael Naki ---https://www.youtube.com/@MackNack Faygin Live channel ---https://www.youtube.com/@FeyginLive Hromadske channel ---https://www.youtube.com/@hromadske_ua Hosted by Vitaly Portnikov ---https://www.youtube.com/@portnikov Hosted by Vladimir Milov ---https://www.youtube.com/@Vladimir_Milov Sternenko channel ---https://www.youtube.com/@STERNENKO The Power Vertical with Brian Whitmore https://www.powervertical.org/ ----------SILICON CURTAIN FILM FUNDRAISERA project to make a documentary film in Ukraine, to raise awareness of Ukraine's struggle and in supporting a team running aid convoys to Ukraine's front-line towns.https://buymeacoffee.com/siliconcurtain/extras----------
FAITHBUCKS.COM - Michael Basham leads the spiritforce army in these END TIMES!
This is a shorter version of thE chapter for those who would like to read the chapter out loud at this crucial time! I used the Amplified Bible.FAITHBUCKS.COM
In today's episode, Les sits down with Will Pearce and Brad Palm from Dreadnode, one of the nation's most advanced offensive AI and cybersecurity companies. Based in the Rocky Mountain West, Dreadnode is redefining how we think about digital defense — by taking the offensive. Will and Brad share their experiences leading red teams at Microsoft, NVIDIA, and within the U.S. Marine Corps, and how those lessons now shape their mission to secure the future of artificial intelligence.From battlefield drones and AI-enabled cyberattacks to the regulatory frameworks that will define the next era of warfare, this conversation explores what happens when AI becomes both a weapon and a shield.Here's a closer look at the episode:From Red Teams to FoundersWill Pearce, former leader of AI Red Teams at Microsoft and NVIDIA, discusses his journey from penetration testing and consulting to building Dreadnode.Describes how the offensive use of AI is a natural extension of red teaming — “offense leads defense.”Brad Palm's Path from the BattlefieldBrad Palm, a Marine Corps veteran and former red team leader, shares how military principles of mobility, attack, and defense translate into cyber warfare.Offensive cyber as a transformational moment — comparing AI's impact to the leap from muskets to machine guns.The Rise of Offensive AIWill breaks down the offensive AI landscape, from code scanning and model manipulation to adversarial attacks on computer vision systems.How more “eyes,” even artificial ones, find more vulnerabilities — accelerating both innovation and exposure.Building a Platform for Cyber ML OpsDreadnode's platform enables organizations to build, evaluate, and deploy AI models and agents with security in mind.Unlike “AI-in-a-box” startups, their approach mirrors ML Ops infrastructure — prioritizing transparency, testing, and adaptability.Their mission: help clients build their own capabilities, rather than just buy black-box solutions.A Collaborative Cybersecurity CommunityWill and Brad note that in AI security, collaboration beats competition.“If you have confidence in your abilities, you don't need to hide anything.”Despite growing investment and consolidation, the founders believe the industry is still expanding rapidly — with room for innovation and partnership.Human + AI: The Future of the BattlefieldBrad connects his defense background to current AI developments, pointing to autonomous drones in Ukraine as examples of real-time AI-driven warfare.Raises ethical and practical questions about “human-in-the-loop” systems and the urgency of explainable, auditable AI in combat environments.Will expands on how regulatory frameworks and rules of engagement must evolve to keep pace with privately developed AI systems.Offensive AI Conference & What's NextHosting Offensive AI Con in San Diego — the first of its kind dedicated to offensive AI research and community building.The team continues to release state-of-the-art research drops, collaborating with cyber threat intel groups and enterprise partners.Above all, the founders share a deep appreciation for their team culture: detail-oriented, relentlessly curious, and dedicated to “winning every day.”Resources:Website: https://dreadnode.io/ Will Pearce - https://www.linkedin.com/in/will-pearce-a62331135/Brad Palm - https://www.linkedin.com/in/bradpalm/Dreadnode LinkedIn: https://www.linkedin.com/company/dreadnode
Ludus operates a zero-cost ticketing platform for performing arts organizations, monetizing through patron convenience fees while transferring full ticket face value to venues. What began as a freshman year project for a high school theater director evolved into a company processing millions annually across thousands of customers. After surviving COVID-19's 95% revenue elimination and competitor market exits, Ludus captured displaced customers and achieved their growth inflection point. In a recent episode of Category Visionaries, CEO and Co-Founder Zachary Collins detailed the execution mechanics behind customer advocacy generation, human-differentiated scaling, and market expansion through systematic word-of-mouth amplification. Topics Discussed: Monetization alignment between platform and venues through patron-paid fee structures Crisis survival mechanics: reducing to two employees while maintaining core product functionality Systematic customer advocacy through documented attribution and public recognition programs Counter-positioning against AI-first competitors through human-guaranteed support availability Strategic capital deployment: transitioning from profitable bootstrapping to venture-accelerated expansion Geographic and vertical expansion from high school theater to community venues and concert halls GTM Lessons For B2B Founders: Deploy bottom-up penetration to bypass procurement friction and generate authentic adoption signals: Collins chose theater director sales over superintendent-level contracts despite longer individual deal cycles. This approach avoided forced adoption resistance while creating measurable engagement data from actual product usage rather than mandate compliance. The strategic insight: bottom-up sales generate higher-quality expansion opportunities because satisfied end users become internal advocates who influence broader organizational adoption. Implementation requires identifying decision-makers with both budget authority and day-to-day pain points, then optimizing for usage depth over initial contract size. Transform support incidents into systematic advocacy generation through zero-effort resolution protocols: When database corruption lost customer registration data, Ludus manually contacted every affected parent, reconstructed missing information, and delivered complete solutions in organized spreadsheets. This zero-customer-effort approach generates 97-99% satisfaction scores while creating advocacy moments from potential churn situations. The tactical framework: establish incident response that eliminates customer work entirely, document extraordinary efforts taken, and follow up to ensure complete satisfaction. This converts support costs from pure overhead into measurable advocacy generation with direct attribution to pipeline growth. Engineer feature request workflows for collaborative product development perception and testimonial generation: Collins maintains attribution tracking for every customer suggestion, notifies requesters when features launch, and credits contributors in public release communications. This systematic approach creates investment psychology where customers feel ownership in product evolution rather than experiencing transactional vendor relationships. The operational mechanics: implement CRM tagging for feature requests with customer attribution, maintain development pipeline visibility for relationship managers, and create regular recognition touchpoints that generate authentic testimonials from customers seeing their ideas implemented. Capitalize on crisis-driven competitor consolidation through rapid capability expansion and customer acquisition: During COVID-19, while Ludus approached business failure with 95% revenue loss, they developed social distancing seating configurations and streaming integrations. As competitors failed or lost customer trust through poor crisis management, displaced organizations sought alternatives, creating Ludus's 2021 growth acceleration. This demonstrates the competitive opportunity in market disruptions: companies that maintain product investment during crisis periods position themselves to capture market share from failing incumbents. Strategic preparation requires maintaining development capabilities during revenue downturns and building crisis-specific feature sets before market demand crystallizes. Counter-position against AI commoditization through human interaction guarantees and relationship depth: While competitors deploy AI-first support to reduce costs, Collins maintains human availability guarantees including coverage 10 minutes before customer events. This creates differentiation as AI standardizes basic interactions across the industry. The strategic positioning: as routine customer service becomes commoditized through AI deployment, companies maintaining genuine human relationships capture disproportionate value in relationship-dependent markets. Execution requires deliberate investment in support team scaling, clear AI boundary policies, and metrics that measure relationship quality rather than just response time efficiency. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Points of discussion:1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A2. How we refreshed Malibu Brewing's package design3. How we rebranded Wachusett Brewing-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
A critical zero-day in Oracle E-Business Suite is under active exploitation. ICE plans a major expansion of its social media surveillance operations. Discord confirms a third-party data breach. A critical vulnerability in the Unity game engine could allow arbitrary code execution. New variants of the XWorm remote access trojan spread through phishing campaigns. Researchers uncover a critical command injection flaw in Dell UnityVSA storage appliances. There's been a sharp surge in reconnaissance scans targeting Palo Alto Networks login portals. A new hacking competition offers $4.5 million in prizes for exploits targeting major cloud and AI software. Monday Business Brief. On our Afternoon Cyber Tea segment with Microsoft's Ann Johnson, Ann and guest Volker Wagner, Chief Information Security Officer at BASF, share some Lessons from the Frontlines of Industrial Security. Don't spend that ParkMobile settlement all in one place. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Afternoon Cyber Tea Segment Today we are highlighting Afternoon Cyber Tea with Ann Johnson. Ann and guest Volker Wagner, Chief Information Security Officer at BASF, share some Lessons from the Frontlines of Industrial Security. You can listen to Ann and Volker's full conversation here and catch new episodes of Afternoon Cyber Tea every other Tuesday on your favorite podcast app. Selected Reading PoC Exploit Released for Remotely Exploitable Oracle E-Business Suite 0-Day Vulnerability (Cyber Security News) ICE Wants to Build Out a 24/7 Social Media Surveillance Team (WIRED) Discord blames third-party support outfit for data breach (The Register) Android and Windows gamers worldwide potentially affected by bug in Unity game engine (The Record) XWorm malware resurfaces with ransomware module, over 35 plugins (Bleeping Computer) Patch Now: Dell UnityVSA Flaw Allows Command Execution Without Login (HackRead) Scanning of Palo Alto Portals Surges 500% (Infosecurity Magazine) $4.5 Million Offered in New Cloud Hacking Competition (SecurityWeek) Accenture acquires Japanese AI and DX provider, Aidemy Inc. (N2K Pro Business Briefing) ParkMobile pays... $1 each for 2021 data breach that hit 22 million (Bleeping Computer) Vote for Dave! Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
We continue the journey with the talks of Spiritual Warfare. This time our foot steps need to have positions because we are in the Frontlines. Many times what we think are the right steps and directions to chase turn out to be not God but what we think they should be. Our Sword and Shield steps matter. We need to be careful, the false teachings, movements, and ideologies become our step over Scripture.Bible Verses: 1 John 4:1-3; Colossians 2:6-11; Acts 13:4-12; Acts 19:13-16; Philippians 1:27-30----------------------------------------------------------------Top 20 list at Feedspot: https://podcast.feedspot.com/christian_men_podcasts/E: warriorwithin.christianmanhood@gmail.com|TikTok: https://www.tiktok.com/@pastorwarriorwithinMerch Store: https://wwcm-podcast.printify.me/productsPayPal DONATIONS: https://www.paypal.com/donate/?hosted_button_id=KC3DTP8HM7DAEYouTube: https://www.youtube.com/@WarriorWithinMinistriesStudios-----------------------------------------------------Affiliated with Talitha Coffee: https://talitha.com/pastordido-----------------------------------------------------Track: Jim Yosef - Samurai [NCS Release] Music provided by NoCopyrightSounds.Watch:Free Download / Stream:http://NCS.io/Samurai
Grammy-nominated singer-songwriter Matisyahu joins the show to discuss his personal and spiritual journey, from his rebellious youth and exploration of different branches of Judaism to his evolution as an artist and individual. He shares insights on identity, faith, and how pivotal life events—including October 7th—have shaped his perspective. The conversation dives into Matisyahu's upbringing, his experiences in Israel, and the ongoing process of finding meaning and connection in both music and life. Don't miss Matisyahu's new album Ancient Child out now!This season is dedicated to Shai's grandmother, Leah Davidai, who passed away earlier this year. Sponsored in part by Iron Dome Coffee, visit www.irondomecoffee.com and use the code HERE I AM for an exclusive discount just for our listeners. Guest: Matisyahu Miller Consider DONATING to help us continue and expand our media efforts. If you cannot at this time, please share this video with someone who might benefit from it. We thank you for your support! COMING SOON BUY MERCH! SUPPORT SHAI ON PATREON!
The new battlefield requires new weapons!FAITHBUCKS.COM
Drones have been in the headlines a lot lately. On Friday, we reported that Munich saw the latest in a string of airport closures after drones were detected in European airspace. These drones are different from the ones that were in use even a decade ago, as the capabilities of even the cheapest drones have evolved on the battlefields of Ukraine and Russia. And the West is falling behind, something the Trump administration is seeking to address with a potential deal that would give the U.S. access to Ukraine's battle-hardened drone tech. Alistair MacDonald, who covers Ukraine and the defense industry for the Journal, discusses the big business of drones, how Ukraine became a leader in the industry and how the West could catch up. Alex Ossola hosts. Further Reading: Europe to Push Back as Illegal Drone Incursions Multiply Trump's Drone Deal With Ukraine to Give U.S. Access to Battlefield Tech Inside NATO's Scramble to Shoot Down Russia's All-Night Drone Raid Over Poland Drone Incursions Force Airport Closures in Copenhagen, Oslo Denmark Says New Drone Flights Over Military Base, Airports Are ‘Hybrid Attack' Suspected Russian Drone Incursions Expose Gaps in NATO Defenses Europe to Push Back as Illegal Drone Incursions Multiply Ukraine's Supply Runs Turn to Nightmares as Drones Menace Roads Far Beyond the Front A Never-Ending Supply of Drones Has Frozen the Front Lines in Ukraine Every Nation Wants to Copy Iran's Deadly Shahed Drone Military Drones Could Be Defense Industry's Big Bubble, Rheinmetall's CEO Says AI-Powered Drone Swarms Have Now Entered the Battlefield Learn more about your ad choices. Visit megaphone.fm/adchoices
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Journalism is under unprecedented threat worldwide. At least 220 journalists have been killed in Gaza alone since the October 7th, 2023 Hamas-led attack on Israel; the Committee to Protect Journalists says it's the deadliest conflict for journalists the group has ever documented. In conflicts around the world, it's war reporters who write the first draft of history. But getting to the front lines, finding the truth, and reporting it is easier said than done. Today on the show: war reporters, and what's at stake if they can't do their jobs.To access bonus episodes and listen to Throughline sponsor-free, subscribe to Throughline+ via Apple Podcasts or at plus.npr.org/throughline.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
In honor of Charlie Kirk, I went and talked to some protesters in Waynesville yesterday! Pray for them!FAITHBUCKS.COM
In this season two premiere episode, Mark Levin is joined by Yael Eckstein of the International Fellowship of Christians and Jews, as they discuss the deep spiritual ties between Christians and Jews in light of recent events. They explore the historical significance of their relationship, the challenges posed by rising anti-Semitism, and the importance of solidarity in these dark times. Yael shares inspiring stories of hope and resilience, illustrating how both communities can work together to support one another and promote peace in the Holy Land. The International Fellowship of Christians and Jews (IFCJ) is a non-profit organization that aims to promote understanding and cooperation between Christians and Jews, and to support Israel and the Jewish people. To learn more, go to: https://www.ifcj.org/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
0:30 - Pope Leo on Durbin/Cupich 14:06 - Hegseth 33:04 - Biden 54:10 - Founder & Principal Broker for HealthInsuranceMentors.com, C. Steven Tucker, on Democrats’ shutdown demands: it’s less about healthcare, more about Biden’s big spending laws.Follow CS Tucker on X @CSteven 01:14:34 - Lt. Col. (Ret.) Tony Shaffer, president of Project Sentinel & London Center for Policy Research, on yesterday’s “gathering of the generals” and Trump’s call to refocus the U.S. military inward, not abroad. Lt Col Shaffer is also the author of Operation Dark Heart: Spycraft and Special Ops on the Frontlines of Afghanistan — and The Path to Victory - follow him on X @T_S_P_O_O_K_Y 01:32:56 - Noted economist Stephen Moore sees a swift solution to the shutdown - "the democrats have to cave" Get more Steve @StephenMoore 01:49:46 - Dinesh D’Souza, critically acclaimed filmmaker and New York Times best selling author of 2000 Mules, previews his new film The Dragon’s Prophecy. For more on The Dragon’s Prophecy visit thedragonsprophecyfilm.com 02:06:25 - James Fitzgerald, retired FBI agent and Unabomber profiler, breaks down potential motives and makeup of the shooters in Michigan and North Carolina last weekend. James also also served as a consultant for the tv show Criminal Minds & author of the book series A Journey to the Center of the MindSee omnystudio.com/listener for privacy information.
WMAL GUEST: TONY SHAFFER (Former U.S. Army Reserve Lieutenant Colonel & CIA-Trained Intelligence Operations Officer) HIS BOOK: Operation Dark Heart: Spycraft and Special Ops on the Frontlines of Afghanistan SOCIAL MEDIA: X.com/T_S_P_O_O_K_Y Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Wednesday, October 1, 2025 / 7 AM HourSee omnystudio.com/listener for privacy information.
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StrongestLayer is building AI-native email security architecture designed for threats that defeat pattern-matching systems. The company pivoted from security awareness training after early customers discovered its phishing detection plugin caught advanced threats that legacy gateway solutions missed. In a recent episode of Category Visionaries, we sat down with Alan LeFort, CEO of StrongestLayer, to discuss why architectural generation matters more than vendor reputation in email security, and how they're using transparent proof-of-concept methodology to displace 20-year incumbents. Topics Discussed: Why AI-generated attacks with n=1 datasets break signature-based detection architectures The convergence of legitimate marketing automation and phishing techniques (lookalike domains, intent signals, AI-personalized messaging) How 2% of attack types represent 90% of breach value, forecast to reach 17% of volume by 2027 Transparent POC strategy achieving 85% meeting-to-POC and 100% qualified-POC-to-technical-win conversion Stage-based ICP selection: targeting 1,000-10,000 seats for sub-6-month sales cycles with enterprise compliance requirements Harvard Kennedy School research: AI enables 88% employee profiling from public data, 95% cost reduction for targeted campaigns, and 60% click rates versus 12% baseline GTM Lessons For B2B Founders: Deploy transparent POCs as category displacement weapons: When attacking entrenched incumbents, StrongestLayer runs one-week POCs behind existing email security gateways with zero commercial pressure—just visibility into what's being missed. At a sub-1,000-seat company running behind a top-three market leader, they surfaced 80 advanced threats in one week. This approach converts 85% of first meetings to POC and 100% of qualified POCs to technical wins. The insight: In technical categories where buyers are sophisticated, removing evaluation friction and letting comparative performance speak eliminates trust barriers faster than enterprise reference selling. Stage-match your ICP to burn rate tolerance, not TAM: Alan deliberately excludes Fortune 500 despite universal email security need: "When their procurement team is bigger than your whole company, not a good scene." Instead, they target 1,000-10,000 seats—enterprises with SOC2/compliance obligations but without Fortune 500 security budgets or staffing. These accounts close in under 6 months. The framework: Define ICP by sales cycle length your runway can sustain, then expand segments as capital position improves. Your ICP should evolve with company stage, not remain static based on ideal long-term positioning. Trade IP opacity for velocity when architectural advantage compounds: Unlike security vendors protecting methodology behind NDAs, StrongestLayer publishes full product demos on YouTube and shares detection logic openly. Alan's thesis: "I'm going all in on velocity. I'm going to transparently share, get it in front of as many customers as we can." This works because their advantage is continuous AI model improvement velocity, not a static algorithm competitors could copy. If your moat is execution speed and iteration cycles rather than a single proprietary technique, transparency accelerates trust-building and shortens enterprise consideration periods. Quantify the shift from volume metrics to value-at-risk metrics: Rather than competing on total threat detection volume, StrongestLayer focuses on the 2% of attack types (BEC, advanced spear phishing) that represent 90% of breach value—and are growing to 17% of attack volume by 2027. They weaponize third-party research (Harvard Kennedy School) showing AI reduces targeted attack costs by 95% while increasing success rates from 12% to 60%. The pattern: Find authoritative external validation that the threat landscape is fundamentally shifting, making incumbent solutions architecturally insufficient regardless of brand strength. Bifurcate messaging by operational reality, not just title: Alan messages CISOs around risk buying-down and ROI, positioning email security as a solved problem that's becoming unsolved. For security operations teams, the pitch centers on eliminating 70% false-positive user submissions that waste skilled analyst time. Both personas use the same tools, but CISOs face board-level breach risk while SOC teams face daily toil from alert fatigue. The takeaway: Map distinct daily operational pains for each buying committee member rather than broadcasting unified value propositions that dilute relevance. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Healthcare providers waste $950 billion annually on manual workarounds caused by fragmented EHR systems and integration costs that don't scale. Shadowbox has developed a patented browser technology that functions as an API, enabling instant EHR data access without traditional integration expenses. In this episode of Category Visionaries, we sat down with Gregory Stein, CEO of Shadowbox, to dissect how the company evolved from serving desperate lab diagnostics customers to building strategic partnerships with established healthcare IT players like HC1 to reach health systems. Topics Discussed: How the 21st Century Cures Act information blocking provisions remain largely unenforced, allowing EHR vendors to maintain data monopolies through integration fees Shadowbox's technical architecture: a white-labeled browser that accesses the document object model and API endpoints to extract HIPAA-compliant data without custom integrations Market entry strategy—targeting financially distressed lab diagnostics providers who couldn't afford traditional integration costs The HC1 partnership model: splitting the market by use case rather than geography, with HL7/API integrations going to HC1 and rapid, low-cost deployments going to Shadowbox Sequential interoperability capabilities that enable multiple vendor touchpoints (prior authorization, eligibility verification, billing) from a single data extraction GTM Lessons For B2B Founders: Target customers facing existential financial pressure, not optimal market conditions: Shadowbox entered through lab diagnostics—a commoditized, low-margin segment hemorrhaging money where providers faced $5K-$50K integration costs per connection taking 3-6 months. Greg acknowledged labs are "the redheaded stepchild of healthcare" but their desperation made them willing to pilot unproven technology. The lesson: segments with severe unit economics problems become early adopter pools because status quo costs exceed perceived risk of new vendors. Build a partnerships function before you have market leverage: Shadowbox hired a partnerships-focused employee early to cultivate relationships with RCM vendors and lab information system providers already selling to target customers. Rather than waiting for customer traction to attract partners, they used partnerships to generate initial traction. Greg emphasized healthcare adoption requires credible references—partnerships provide instant credibility entrepreneurs can't buy. Map your ecosystem's existing vendor relationships and pursue co-sell arrangements before achieving meaningful ARR. Use early customer feedback to migrate upmarket, not pivot laterally: Shadowbox started with labs, expanded to imaging centers, but their true ICP emerged as health systems with 500-1,000 community providers on disparate EHRs where traditional integration economics break down. Greg noted: "health systems that have major outreach programs where it doesn't pencil out to have them on their EPIC system." The migration path moved from small, desperate customers toward larger organizations facing the same core problem at scale. Don't mistake initial ICP for ultimate ICP—use early segments as beachheads to validate technology before pursuing customers with better economics. Partner with horizontal competitors when you solve orthogonal use cases: The HC1 deal splits the interoperability market—structured, predictable integrations go to HC1's traditional approach while rapid deployments to fragmented provider networks go to Shadowbox. This isn't channel partnership but market segmentation by use case economics. Greg explained they bring "something complementary to and in some ways competitive" but combined create offerings competitors can't match. Evaluate whether your "competitors" actually serve different jobs-to-be-done within the same category, then structure partnerships around use case delineation rather than territorial splits. Leverage policy expertise as product moat in regulated markets: Greg's Capitol Hill background enabled Shadowbox to support the Coalition for Innovative Lab Testing's successful lawsuit blocking FDA regulation of lab-developed tests—directly protecting their customers' business models. This wasn't marketing but strategic positioning that demonstrates commitment beyond vendor relationships. In heavily regulated industries, founders with policy expertise or advisors who can shape regulatory outcomes create defensibility that pure technology cannot. Consider how industry advocacy amplifies customer loyalty while potentially expanding TAM through favorable regulatory changes. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Volker Wagner, Chief Information Security Officer at BASF, joins Ann on this week's episode of Afternoon Cyber Tea to talk shop on what it really takes to defend one of the world's largest chemical companies. From his early days in auditing to leading global cyber for high-stakes industrial and research environments, Volker shares battle-tested insights on resilience, Zero Trust, and the fundamentals that never go out of style. He dives into the hard lessons learned from ransomware, the realities of third-party risk, and how AI is reshaping everything from incident response to supply chain security. Most importantly, he makes the case for why trust, communication, and culture aren't soft skills—they're survival skills for modern CISOs. Resources: View Volker Wagner on LinkedIn View Ann Johnson on LinkedIn Related Microsoft Podcasts: Microsoft Threat Intelligence Podcast The BlueHat Podcast Uncovering Hidden Risks Discover and follow other Microsoft podcasts at microsoft.com/podcasts Afternoon Cyber Tea with Ann Johnson is produced by Microsoft and distributed as part of N2K media network.
O God, thou art my God; early will I seek thee.... I [will] remember thee upon my bed, and meditate on thee in the night watches.Psalm 63:1,6FAITHBUCKS.COM
The United States’ approach to agricultural trade has taken an interesting twist, as U.S. tariffs on Brazilian production and shifting political alliances are redrawing the map for global commodity flows. In this episode of FrontLines, geopolitical analyst Jacob Shapiro of Bespoke Group, joins RealAg Radio host Shaun Haney to unpack the latest developments shaking up... Read More
In this thought-provoking episode of Living Undeterred, Jeff Johnston is joined by Dr. Richard Lopez—a clinical psychologist, educator, and passionate mental health advocate—for a conversation that bridges the gap between theory and real-world care.With over 20 years of experience in psychology, Dr. Lopez offers a grounded, clinical lens on the youth mental health crisis, highlighting the gaps, progress, and pressing needs of the current system. As the Director of Behavioral Health Services for the Iowa City Community School District, he's uniquely positioned to speak on how mental wellness can (and must) be addressed both in and outside the classroom.Core Topics Covered:The current state of youth mental health and how early we need to interveneThe challenge of reaching “kids who don't talk”—and why behavior is communicationThe ripple effect of suicide and why survivor support is crucialThe role of schools as access points for care—and the need for scalable solutionsFaith, family, and community as stabilizing forces amid emotional chaosThe importance of checking in, not checking out—how to show up consistentlyWhy mental health must be a daily conversation, not a reactive oneDr. Lopez shares actionable insights for parents, educators, and anyone working with youth—urging a collaborative, persistent approach to destigmatizing and addressing mental health. His passion is clear: better systems, deeper compassion, and more trained professionals at the table.
"From the Frontlines" is an ADL podcast which brings listeners to the frontline in the battle against antisemitism and hate through conversations with ADL staff who are living that battle every day. According to a recent ADL survey, a significant number of Jewish faculty members have considered leaving their positions. One in three has experienced antisemitic incidents on their own campuses. Seventy-three percent report that antisemitism has worsened since October 7th. And many are staying silent about their Jewish identity out of fear for their careers and safety. This is the stark reality revealed by this groundbreaking new Faculty Survey conducted jointly by ADL and the Academic Engagement Network (AEN) - the first comprehensive national study examining the experiences of Jewish faculty in American higher education. The guest for this show is Masha Zemtsov, ADL's Associate Director for Advocacy. Masha has been instrumental in developing ADL's response to campus antisemitism and worked closely with AEN on this groundbreaking research, speaking directly with faculty members who are experiencing these troubling incidents firsthand. To read the full survey results, visit: https://www.adl.org/resources/report/faculty-under-fire-antisemitism-and-anti-israel-bias-higher-education. This conversation was recorded in September 2025.
Today I have the real pleasure of speaking with Maytha Alhassen and Halah Ahmad, two prominent feminist activists, writers, and scholars deeply committed to exploring the connections between the Arabic language, storytelling, and political agency, from the historical past to the present. We talk about the continuity of storytelling forms and techniques that bridge generations and support and convey a durable set of values and beliefs that resist western appropriation and distortion. These phenomena have everything to do with continuing and advancing the struggle for Palestinian rights and the celebration of Palestinian life.Halah Ahmad is a Harvard and Cambridge-trained writer, researcher, and political strategist whose work has appeared in multiple outlets from The Hill to Vox and the New York Times. She writes for Al-Shabaka, The Palestinian Policy Network and provides research and communications services to Palestinian and economic rights organizations across the country. Much of her work focuses on narrative change through storytelling in organizing and media. At a recent Stanford event, Halah discussed the historic forms of Palestinian storytelling, the Hakawati tradition, and the ways it has evolved and continued to be relevant amid the ongoing genocide. As a practitioner in the world of policy and politics, she grapples with the limitations of present avenues for Palestinian storytelling.Maytha Alhassen is a journalist, poet, community organizer, and scholar whose work bridges media, justice advocacy, research, and artistic expression. She's a Co-Executive Producer on Hulu's award-winning Ramy, Executive Producer of the award-nominated PBS docu-series American Muslims: A History Revealed, a Pop Culture Collaborative Pluralist Visionaries Fellow, TED Resident, and Harvard Religion and Public Life Art and Pop Culture Fellow (2021–2024), lectures at Stanford University's Center for Comparative Studies in Race and Ethnicity, and is currenlty a Research Fellow at the Center for Scholars and Storytellers at UCLA. As a journalist, she has hosted on Al Jazeera English, reported for CNN, Huffington Post, Mic, and The Baffler, and written for Boston Review and LA Review of Books. Her work explores how storytelling shapes cultural and political belonging, with a focus on Muslim representation and equity in popular culture. She co-edited Demanding Dignity: Young Voices from the Front Lines of the Arab Revolutions, authored Haqq and Hollywood: Illuminating 100 Years of Muslim Tropes and Traps and How to Transform Them, and has published widely in academic journals. She earned her Ph.D. in American Studies & Ethnicity from USC, an M.A. in Anthropology from Columbia, and a B.A. in Political Science and Arabic & Islamic Studies from UCLA.
Put the Word in until everything in you is under its control. For he shall give his angels charge over thee, to keep thee in all thy ways.Psalm 91:11It's time to set the record straight. Angels are not kid stuff. They're not little fat babies with long blonde hair and bows and arrows in their hands. Angels are big, strong warriors. They are real. They are powerful. And if you are a believer, they are a vital part of your life.We see examples of what angels can do all through the Bible. For instance, when the children of Israel were fleeing from Egypt with Pharaoh's army hot on their heels, the Bible tells us that suddenly the wheels on the Egyptians' chariots got fouled up. They just quit rolling!Who do you think caused that? The angels, of course!They haven't retired since then either. Angels are at work today just as they've always been.A few years ago in one of Israel's major wars, the enemy had their guns trained on Israeli cities. Those guns were the finest military equipment money could buy. They had a range of at least 20 miles and were equipped with electronic gun sights for accuracy.But something very odd happened. Every time they fired those guns at the Israelis, they either overshot or fell far short of their targets. We know there was nothing wrong with the guns because later the Israelis captured them and fired them back at the enemy with perfect success.What happened? Angels, that's what!My friend, that isn't just a fairy tale. That's a real-life example of the involvement of angels in the lives of God's people today. And, if you're a child of God, you have a right to expect God's angels to do the same kind of things for you.So, start expecting! Say, “Thank You, heavenly Father, for giving Your angels charge over me to keep me in all my ways.” Once you've spoken that word of faith, stand fast. Don't fear. Don't waver. Just be patient and keep believing, and you will surely see the salvation of the Lord.Scripture Reading:Acts 12:1-17
The race between pirates and rights holders has entered a new era where algorithms call the shots. Across six countries on three continents, courts are embracing AI as the referee of intellectual property rights in sports broadcasting, delivering a game-changing shift in enforcement speed and effectiveness.From hockey arenas in Toronto to cricket grounds in Mumbai, sophisticated AI systems now fingerprint legitimate broadcasts, instantly detect unauthorized streams, and trigger court-ordered blocks in real-time. The result? Millions of viewers watching pirated streams suddenly find their screens going dark mid-match as algorithms blow the whistle on infringement.This episode takes you inside landmark cases where technology and law converge. In Canada, broadcasters secured dynamic blocking orders that update during live games. Spain's La Liga won the right to target entire server infrastructures. French courts ordered VPN providers to block pirate access. Ireland extended Premier League protections through 2027. And India's cricket authorities gained "dynamic plus" injunctions to shut down rogue apps and mirror sites as they appear.What makes these cases revolutionary is how they've normalized algorithm-driven enforcement. Courts now trust AI detection as reliable evidence and trigger for immediate action. Internet service providers publish their blocking obligations as routine notices. The technology that once seemed futuristic has become the everyday referee of digital rights.For pirates who once stayed ahead of enforcement by constantly shifting domains and servers, the game has fundamentally changed. They now face an opponent that moves at machine speed, identifying and blocking new infrastructure faster than humans can respond. It's a buzzer-beater for intellectual property that's reshaping the global sports streaming landscape.Ready to understand how AI is revolutionizing IP enforcement? Subscribe now and discover why the algorithm might be the most powerful player in today's sports broadcasting game.Want to develop your own IP protection strategy? Check out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.Get the book!Send us a textSupport the show
Cerebrium is a serverless AI infrastructure platform orchestrating CPU and GPU compute for companies building voice agents, healthcare AI systems, manufacturing defect detection, and LLM hosting. The company operates across global markets handling data residency constraints from GDPR to Saudi Arabia's data sovereignty requirements. In a recent episode of Category Visionaries, I sat down with Michael Louis, Co-Founder & CEO of Cerebrium, to explore how they built a high-performance infrastructure business serving enterprise customers with high five-figure to six-figure ACVs while maintaining 99.9%+ SLA requirements. Topics Discussed: Building AI infrastructure before the GPT moment and strategic patience during the hype cycle Scaling a distributed engineering team between Cape Town and NYC with 95% South African talent Partnership-driven revenue generation producing millions in ARR without traditional sales teams AI-powered market engineering achieving 35% LinkedIn reply rates through competitor analysis Technical differentiation through cold start optimization and network latency improvements Revenue expansion through global deployment and regulatory compliance automation GTM Lessons For B2B Founders: Treat go-to-market as a systems engineering problem: Michael reframed traditional sales challenges through an engineering lens, focusing on constraints, scalability, and data-driven optimization. "I try to reframe my go to market problem as an engineering one and try to pick up, okay, like what are my constraints? Like how can I do this, how can it scale?" This systematic approach led to testing 8-10 different strategies, measuring conversion rates, and building automated pipelines rather than relying on manual processes that don't scale. Structure partnerships for partner success before revenue sharing: Cerebrium generates millions in ARR through partners whose sales teams actively upsell their product. Their approach eliminates typical partnership friction: "We typically approach our partners saying like, look, you keep the money you make, we'll keep the money we make. If it goes well, we can talk about like rev share or some other agreement down the line." This removes commission complexity that kills B2B partnerships and allows partners to focus on customer value rather than internal revenue allocation conflicts. Build AI-powered competitive intelligence for outbound at scale: Cerebrium's 35% LinkedIn reply rate comes from scraping competitor followers and LinkedIn engagement, running prospects through qualification agents that check funding status, ICP fit, and technical roles, then generating personalized outreach referencing specific interactions. "We saw you commented on Michael's post about latency in voice. Like, we think that's interesting. Like, here's a case study we did in the voice space." The system processes thousands of prospects while maintaining personalization depth that manual processes can't match. Position infrastructure as revenue expansion, not cost optimization: While dev tools typically focus on developer productivity gains, Cerebrium frames their value proposition around market expansion and revenue growth. "We allow you to deploy your application in many different markets globally... go to market leaders love us and sales leaders because again we open up more markets for them and more revenue without getting their tech team involved." This messaging resonates with revenue stakeholders and justifies higher spending compared to pure cost-reduction positioning. Weaponize regulatory complexity as competitive differentiation: Cerebrium abstracts data sovereignty requirements across multiple jurisdictions - GDPR in Europe, data residency in Saudi Arabia, and other regional compliance frameworks. "As a company to build the infrastructure to have data sovereignty in all these companies and markets, it's a nightmare." By handling this complexity, they create significant switching costs and enable customers to expand internationally without engineering roadmap dependencies, making them essential to sales teams pursuing global accounts. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Lincode Labs is transforming quality control in automotive manufacturing through AI-powered visual inspection systems that replace traditional machine vision cameras with advanced computer vision technology. After nine years and $10 million in funding, the company has established itself as an early mover in bringing modern AI to one of manufacturing's most conservative sectors. In this episode of Category Visionaries, I spoke with Rajesh Iyengar, a fourth-time founder with multiple exits, about his methodical approach to market validation, the operational realities of selling into automotive manufacturing, and the counterintuitive GTM strategies that enabled market penetration in a notoriously risk-averse industry. Topics Discussed: Pre-incorporation market validation methodology: surveying 300-400 manufacturers over one year Positioning within existing "vision systems" budget categories versus creating new AI category Manufacturing engineer versus quality engineer buyer persona discovery and implications Trade show strategy for demonstrating complex AI technology to skeptical prospects Geographic arbitrage: leveraging Silicon Valley for fundraising, Michigan for customer proximity Structured investor feedback collection across 400-500 pitches for business model refinement GTM Lessons For B2B Founders: Execute systematic pre-incorporation market validation at scale: Before incorporating Lincode, Rajesh spent an entire year surveying 300-400 manufacturers through a structured questionnaire approach. Starting with 8-10 manufacturing contacts, he expanded through LinkedIn outreach to validate core assumptions about AI adoption, deployment complexity, and willingness to pay. This wasn't casual customer discovery—it was quantitative market research that de-risked his fourth venture before committing capital. B2B founders should design systematic validation processes that generate statistically meaningful data rather than relying on anecdotal feedback from a handful of prospects. Position within existing budget categories to accelerate procurement cycles: Despite building AI technology, Rajesh deliberately positioned Lincode within the established "vision systems" category rather than creating a new AI category. As he explained, "as far as customer is concerned, whether it's AI or not AI, they'll put us into a category of vision systems... so they can assign the budgets." Creating new categories extends sales cycles as procurement teams struggle with budget allocation and vendor evaluation frameworks. B2B founders should analyze how their innovation maps to existing enterprise budget line items and position accordingly, reserving category creation for later market education phases. Identify economic buyers through productivity impact mapping, not feature alignment: Lincode's initial assumption that quality engineers would buy quality inspection technology proved completely wrong. Manufacturing engineers became the actual buyers because quality bottlenecks directly constrained their core KPI: productivity. Rajesh discovered that "manufacturing engineers responsibility is on productivity, so quality kind of puts a bottleneck on that." This required repositioning their value proposition from quality improvement to productivity optimization. B2B founders must map their solution's economic impact across organizational functions to identify who controls budget decisions, which often differs from the obvious feature-benefit alignment. Deploy experiential marketing for technology adoption in conservative industries: Traditional SaaS demo strategies failed in automotive manufacturing where "AI is something which nobody wanted to just believe on a buzzword, especially in Midwest." Rajesh invested in major trade shows with hands-on demos, allowing prospects to physically interact with components and see real-time AI analysis. This strategy mimicked automotive showroom experiences where customers need tactile engagement before purchasing decisions. For B2B founders selling complex technology to traditional industries, budget allocation should prioritize experiential marketing that enables physical product interaction over digital marketing channels. Structure investor feedback as systematic business model iteration: Rather than fundraising episodically, Rajesh treated investor pitches as structured feedback collection, comparing it to AI model training: "if you give thousands of images, then the AI will work perfectly." Pitching 400-500 investors generated business model insights that shaped core strategic decisions, including the critical industry focus recommendation that transformed their approach. One investor's feedback about avoiding multi-industry approaches directly contradicted Rajesh's initial strategy but proved transformational. B2B founders should design investor interaction as ongoing strategic consulting, maintaining regular dialogue for continuous business model refinement beyond capital needs. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Psalms 11:1 In the LORD put I my trust: how say ye to my soul, Flee as a bird to your mountain? 11:2 For, lo, the wicked bend their bow, they make ready their arrow upon the string, that they may privily shoot at the upright in heart. 11:3 If the foundations be destroyed, what can the righteous do? 11:4 The LORD is in his holy temple, the LORD's throne is in heaven: his eyes behold, his eyelids try, the children of men. 11:5 The LORD trieth the righteous: but the wicked and him that loveth violence his soul hateth. 11:6 Upon the wicked he shall rain snares, fire and brimstone, and an horrible tempest: this shall be the portion of their cup. 11:7 For the righteous LORD loveth righteousness; his countenance doth behold the upright.
What does being a missionary look like among a totally unreached Muslim majority people group? In this week's episode, Alex and Scott sit down with Alan, an ABWE missionary serving in North Africa, who shares his experience of seeing God work in incredible ways among an unreached people group. Despite having a lucrative career in corporate America, Alan felt the call to go preach the gospel to unreached Muslim people, all at the age of 50. Alan shares personal stories about the risks and rewards of serving in an unreached context. He also talks about what he sees as being his biggest need on the field. Read about Alan's full story in ABWE's Message Magazine. Click here. To connect with Alan, email alex @ missionspodcast.com. You can also support his ministry by giving here. Key Topics: Alan's call to ministry. From apathy to having a heart for unreached Muslims. Using a business platform as a means to church planting Personal story about Youssef coming to Christ and then his whole family The biggest need on the field in North Africa. Being a godly husband and father isn't about one big heroic act, it's about showing up every day. Men need a simple, practical plan to stay faithful in the daily grind. How To Lead Your Family is a no-nonsense guide, from author Joel Beeke, that gives the biblical foundation, Christ-centered encouragement, practical advice for men to purse the high standards that God calls them too. Get 20% off your copy today when you use the promo code: LEADABWE. Additionally, new email subscribers can get 10% off a future order. We are thankful for Reformation Heritage Books for their sponsorship of this episode! Do you love The Missions Podcast? Have you been blessed by the show? Then become a Premium Subscriber! Premium Subscribers get access to: Exclusive bonus content A community Signal thread with other listeners and the hosts Invite-only webinars A free gift! Support The Missions Podcast and sign up to be a Premium Subscriber at missionspodcast.com/premium The Missions Podcast is powered by ABWE. Learn more and take your next step in the Great Commission at abwe.org. Want to ask a question or suggest a topic? Email alex@missionspodcast.com.
How will shutdown politics shape Virginia's elections? Will the state serve as a litmus test for the 2026 midterms? Can Democratic messaging around threatened health care subsidies break through to voters? And how much will candidates themselves matter—versus the weight of national politics? Featuring Public Strategies' Howard Schweitzer, Mark Alderman, and Julia Hammond.
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On the Frontlines is returning for another season, and it's coming soon. On the Frontlines is a limited series that explores Jewish cultures and tradition, the significance of Judeo-Christian values, the historical hatred of Jews through the centuries. Constitutional lawyer, author, and celebrated conservative radio and podcast host Mark Levin, together with the President & CEO of the International Fellowship of Christians and Jews (IFCJ) Yael Ekstein combine their insight and experience to bring to life real stories of the people of Israel, what the work of IFCJ has meant to the people of Israel, and why it's so important for Christians to stand with Israel. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Motivation and Inspiration Interviews with Professor of Perseverances
Olaolu Ogunyemi shares how he turned adversity in numerous circumstances as a U.S. Marine, husband, father, and entrepreneur into purpose. His story equips others to persevere with faith, resilience, and a mission to serve the next generation. Website: https://parent-child-connect.com/ Facebook: https://www.facebook.com/olaolu.ogunyemi Instagram: https://www.instagram.com/olaolu.ogunyemi/ Linkedin: https://www.linkedin.com/in/olaolu-ogunyemi-465ba453/ X: https://x.com/Olaolu_Ogunyemi Youtube: https://www.youtube.com/channel/UCCcR7d3yzZXfzcBfxveyP-g You may also contact him through email, Jamesperduespeaks@comcast.net
Rabies remains one of the deadliest diseases worldwide, yet it is entirely preventable. In this episode of the Partner Podcast, Dr. Beth talks with Warda El Akkari and Scott Meneely about their firsthand experiences volunteering with Mission Rabies, an organization dedicated to eliminating dog-transmitted rabies. Learn how large-scale vaccination campaigns, education, and global collaboration are making a huge impact and discover how you can get involved.Sponsored by Merck Animal HealthContact us:Podcast@instinct.vetWhere to find us:Website: CliniciansBrief.com/PodcastsYouTube: Youtube.com/@clinicians_briefFacebook: Facebook.com/CliniciansBriefLinkedIn: LinkedIn.com/showcase/CliniciansBrief/X: @cliniciansbriefInstagram: @clinicians.briefThe Team:Beth Molleson, DVM - HostTaylor Argo- Producer, Sound Editing, & Project Manager, Brief Studio
In the boardroom, the biggest enemy is often fear. CFOs and HR leaders get paralyzed by the fear of change, letting their teams suffer under broken health plans because doing nothing feels safer than taking decisive action.But on the battlefield, indecision gets people killed. My guest on this episode of Broker's Voice, Rich Hess, is a Marine Corps combat veteran who brings that battlefield mindset to the boardroom. In this episode of The Broker's Voice, he shares his game plan for employee benefits, forged on the front lines of Desert Storm. We get into why "combat preparedness" is the key to educating employees and how a Marine's approach gives you the framework to lead clients through fear to a real solution.Chapters:(00:00:00) From The Battlefield to The Boardroom: A Marine's Approach to Benefits (00:01:30) Forged on the Front Lines(00:10:17) Battlefield Lesson #1: Crisis is an Opportunity (00:14:42) The Mission: Defining Who You're Fighting For (00:21:07) Boardroom Strategy: Designing Plans Based on Culture (00:24:39) Battlefield Lesson #2: The Tourniquet Test & Preparedness▶▶ Sign Up For Your Free Discovery Callhttps://calendly.com/aneary/strategy-sessionCONNECT WITH ANDY NEARY
Whatagraph has evolved from a bootstrap marketing reporting tool to a comprehensive marketing intelligence platform processing data from 12+ sources for marketing teams globally. With over $10 million in funding and a decade of iteration, the Lithuania-based company recently launched "Whatagraph 3.0"—a fundamental shift from pure sales-led to hybrid PLG motion. In this episode of Category Visionaries, Justas Malinauskas shares the technical and strategic decisions behind their transformation from agency tool to enterprise marketing intelligence platform, including their multi-agentic AI implementation and the SEO strategy that generates 500+ MQLs monthly. Topics Discussed: Technical architecture evolution from reporting automation to full-stack marketing intelligence Strategic pivot from sales-led to hybrid PLG/sales-led motion triggered by mission misalignment Advanced SEO methodology using competitor pain point analysis and search behavior reverse engineering AI implementation using multi-agentic systems rather than simple LLM integration Lithuania's bootstrap-first ecosystem and knowledge-sharing networks among unicorn companies Go-to-market evolution across three distinct phases over 10 years GTM Lessons For B2B Founders: Engineer time-to-value as your primary PLG enabler, not feature breadth: Whatagraph achieved 5-minute time-to-value from data connection to dashboard generation—versus the industry standard of hours—by rebuilding their onboarding around AI-powered automation rather than manual drag-and-drop configuration. Justas notes this wasn't just UI optimization but fundamental product architecture changes: "It's basically a lot of knowledge from our last 10 years...we're able to build it like really multi-agentic platform which helps to build those things in steps, not just like drop something randomly." For PLG success, optimize your technical stack for immediate value delivery, not comprehensive feature exposure. Weaponize competitor technical limitations through content strategy: Rather than competing on generic "best marketing tool" keywords, Whatagraph dominated by creating authoritative content around specific competitor pain points. Their "Looker Studio being slow" content strategy captured high-volume searches from frustrated users by actually helping solve the problem while positioning their technical advantages. Justas explains: "The biggest problem was it's actually very slow...when we have everything in house we can make things like very quick and speedy compared to there." Target technical pain points your architecture inherently solves rather than fighting brand-to-brand keyword battles. Align your ICP strategy with your actual technical capabilities, not market perception: Whatagraph's shift to hybrid PLG wasn't market-driven but mission-driven. Justas realized their technical product could serve smaller organizations, but their sales-led approach artificially excluded them: "We were not empowering in the first place people, everyone to make those data driven decisions fast...we were not allowing everyone into the product even if our product was allowing to." Audit whether your go-to-market motion matches your product's actual technical capabilities and addressable market, not just your current revenue optimization. Build SEO moats through search behavior psychology, not keyword tools: Whatagraph's SEO dominance came from Justas thinking like customers in problem-solving mode rather than using standard keyword research. He reverse-engineered the complete buyer journey: "People go through a very much regular process...they search for a problem...find a blog post...find a product...competition...pricing...reviews...then actually buy the product." They attempted to own multiple touchpoints in this journey through strategic content placement across different domains. Map your customer's actual research psychology, not just search volumes. Implement freemium with full core functionality, not feature limitations: Whatagraph's new freemium tier includes their complete AI-powered report generation ("Whatagraph IQ") with only data source limitations, not feature restrictions. This approach lets small users experience the full product value while creating natural upgrade triggers as they grow. Justas notes: "All the core functionality...you're able to talk with your data within AI capabilities and ask questions about your data as you would pay a couple of thousands a month." Design freemium around usage scaling, not capability restrictions, to demonstrate full product value. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
Time for the Basham Ministries to rise up and be a thing! We have so much to gain and nothing to lose! Fear not that which men can do… When they kill the body and after that there's no more they can do. Fear him who, after he has killed the body is able to destroy the soul in hell.FAITHBUCKS.COM
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