Podcasts about giant robots

Today we enter a near future where all wars have been replaced by one on one giant robot combat in Robo Jox. We dicuss the odd politics of robotic throwdowns, the terrifying life of a tubbie, and movie sports with the worst rules. Grab your robo suit and fly like a giant metal fist to wherever you find podcast for this Sci-Fi Classic.  Starring: Gary Graham, Paul Koslo, Anne-Marie Johnson, Michael Alldredge Directed by Stuart Gordon Help us make our first feature length Messed Up Movie: https://www.misfitparade.com/mrcreamjeans Support the show on the Patreon: https://www.patreon.com/c/messedupmoviespod Watch our newest short film Sugar Tits Now! https://www.youtube.com/watch?v=Sz7leFqqo4g  

Hello Giant Robot FM listeners! The Gundam book club starts now! On this episode, Gundam experts Mark Simmons and BJ of Zeonic Scanlations join to help us kick off this 2025 literary effort. As we'll be starting off by reading the Frederik Schodt translations of the Yoshiyuki Tomino Mobile Suit Gundam novels, we recorded this discussion about the context for those novels and how Tomino ended up a prolific novelist.In two weeks, we'll be posting an episode where we discuss the first volume of the Mobile Suit Gundam Novels, Awakening, but this episode has no "required" reading.Please find BJ at these links:Bsky: https://bsky.app/profile/zeonicscans.bsky.socialTwitter: https://twitter.com/zeonicscansSite: https://zeonic-republic.net/Please find Mark at these links:Bsky: https://bsky.app/profile/toysdream.bsky.socialInstagram: https://www.instagram.com/ultimatoySite: https://www.gundamunofficial.com/Skeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠Giant Robot FM is hosted by Stephen Hero and pmcTRILOGYSupport us directly at ⁠⁠patreon.com/giantrobotfm⁠⁠Graphic Design by DuarfS ⁠⁠https://www.behance.net/maezurita⁠⁠⁠ ⁠⁠https://www.instagram.com/duarfs⁠⁠⁠Art by Szkin ⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠Music by fretzl (@fretzl) ⁠⁠⁠https://www.youtube.com/fretzl⁠

Kahden pellen ruuhka vieraili Turun Kesärauha-festivaalilla kesäkuussa 2025. Raporttia mm. seuraavista artisteista: Grande Mahogany, DJ Ibusal, Regina, Pricess Nokia, Husky Rescue, Lover's Skit, Giant Robot ja R. Puolimatka.

Hello Giant Robot FM listeners! We are at the end of the Megazone 23 coverage - and it has been a roller coaster. This is an episode for the haters and we hope you enjoy the discussion trying to figure out what happened here.Please find Caitlin at these links:Bsky: https://bsky.app/profile/alltsunnodere.bsky.socialMegazone 23 review on ANN: https://www.animenewsnetwork.com/review/megazone-23-the-complete-trilogy/anime-blu-ray/.217790Anime Feminist: https://www.animefeminist.com/Please find Jared at:Bsky: https://bsky.app/profile/varinn.bsky.socialSkeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠ Giant Robot FM is hosted by Stephen Hero and pmcTRILOGY Support us directly at ⁠⁠⁠patreon.com/giantrobotfm⁠⁠⁠ Graphic Design by DuarfS ⁠⁠⁠⁠⁠https://www.behance.net/maezurita⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/duarfs⁠⁠⁠ ⁠⁠⁠Art by Szkin ⁠⁠⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

Hello Giant Robot FM listeners! Welcome to the distant future of Megazone 23, just don't watch the news or ask where all the people are! Space Queen Emily and Ethan Halker return to help ask what could have been and laugh at the misfortunes of Eiji Takanaka and company.Find Emily on:Bluesky: https://bsky.app/profile/spacequeenemily.bsky.socialPlease find Ethan at these links: Bsky: ⁠https://bsky.app/profile/sundownmcmoon.bsky.social⁠ Bomb Squad Productions: ⁠https://twitter.com/BombSquadProds⁠ZekeFilm: ⁠https://www.zekefilm.org/author/ethan-halker/⁠  Skeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠ Giant Robot FM is hosted by Stephen Hero and pmcTRILOGY Support us directly at ⁠⁠⁠patreon.com/giantrobotfm⁠⁠⁠ Graphic Design by DuarfS ⁠⁠⁠⁠⁠https://www.behance.net/maezurita⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/duarfs⁠⁠⁠ ⁠⁠⁠Art by Szkin ⁠⁠⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

The Giant Robots hosts are back together for more off the wall discussion about construction, movies and a special announcement! Find out what big purchase Sami made through the company during the last UK heatwave, why Chad has a listing on IMDB, and our three hosts turn film critics as they share thoughts on their favourite films. — If you haven't already, be sure to check out thoughtbot's YouTube channel (https://www.youtube.com/@thoughtbot)! You can find Chad all over social media as @cpytel and Sami through his website (https://samibirnbaum.com). You can also connect with the trio via their LinkedIn pages - Chad (https://www.linkedin.com/in/cpytel/) - Will (https://www.linkedin.com/in/william-larry/) - Sami (https://www.linkedin.com/in/samibirnbaum/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - Bluesky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc.

LET THEM COOK! Over the last 5 months, the Krewe has been hard at work cooking up a massive Season 6 line-up. While the main course will begin being served on May 16, how about an appetizer? Just like the carb-loaded instant yakisoba, this preview is CHOU CHOU CHOU Gigamax packed with sneak peeks at what's to come in Season 6. Some snippets include:- Laughing & learning about the world of Rakugo with master storyteller Katsura Sunshine- Prepping for Expo 2025 with Sachiko Yoshimura, Director General of Public Relations & Promotion for Expo 2025- Studying Japanese via language schools with Nihongo enthusiast Langston Hill- Bridging New Orleans & Japan through music with Jazz Trombonist Haruka Kikuchi- Kicking off 2 episodes on Japan's soccer footprint domestically & worldwide with journalist Dan Orlowitz- Exploring vegan cuisine in Japan with Leonore Steffan of ItadakiHealthy- Diving into social media's role in establishing perceptions of Japan - Revisiting Matsue with Sister City Exchange participants Katherine Heller & Wade Trosclair- Brewing up some craft beer with Chris Madere of Baird Brewing & Chris Poel of Shiokaze BrewLab- Restoring some abandoned homes with Akiya enthusiast & YouTuber Anton Wormann of Anton in JapanThis is only HALF of what's to come this season... the 2nd half is top secret! So stay tuned for our season 6 premiere on May 16, 2025 and stick around for the rest of the season to find out what else we have in store on Season 6 of Krewe of Japan Podcast!!------ About the Krewe ------The Krewe of Japan Podcast is a weekly episodic podcast sponsored by the Japan Society of New Orleans. Check them out every Friday afternoon around noon CST on Apple, Google, Spotify, Amazon, Stitcher, or wherever you get your podcasts.  Want to share your experiences with the Krewe? Or perhaps you have ideas for episodes, feedback, comments, or questions? Let the Krewe know by e-mail at kreweofjapanpodcast@gmail.com or on social media (Twitter: @kreweofjapan, Instagram: @kreweofjapanpodcast, Facebook: Krewe of Japan Podcast Page, TikTok: @kreweofjapanpodcast, LinkedIn: Krewe of Japan LinkedIn Page, Blue Sky Social: @kreweofjapan.bsky.social, & the Krewe of Japan Youtube Channel). Until next time, enjoy!------ Support the Krewe! Offer Links for Affiliates ------Use the referral links below & our promo code from the episode!Support your favorite NFL Team AND podcast! Shop NFLShop to gear up for football season!Zencastr Offer Link - Use my special link to save 30% off your 1st month of any Zencastr paid plan! ------ JSNO Upcoming Events ------JSNO Event CalendarJoin JSNO Today!

Giant Mechanical Lion Robot vs Giant Evil Gargoyle Monster. I honestly don't know what else would sell this episode as a "hey, listen to this" kinda moment, but let's talk about how the team has to come together to learn how to use the Giant Robot and punch an evil gargoyle with a sweet goatee! Thanks for listening!

Cowboys, Kaiju, and Gundam-inspired Jaegers collide in this jam-packed episode of the Binge-Watchers Podcast! Johnny Spoiler kicks things off with a hilarious story about his cowboy friend and dives headfirst into Hollywood buzz: Willem Dafoe channels Hunter S. Thompson in Gonzo Girl, Bryce Dallas Howard goes undercover in Deep Cover, and Highlander fans rejoice with Amazon's mega-franchise takeover.In Trivia Time, we break down Guillermo del Toro's epic Pacific Rim with behind-the-scenes tidbits about Kaiju black markets, psychic tech, and monster slime galore. Plus, what's with the sword fight in the upper atmosphere? Johnny's got you covered.Later, we dish on werewolf movies (they're the pizza of films!), Righteous Gemstones Season 4, and why Apple TV's latest offering might be a hard pass. Interruptions, rants, and Pacific Rim nostalgia? It's all here!

Open your Cortex RPG books to page 128, and get ready to rock, roll, and worldbuild. DMs Rob and Matt follow take three random genres and attempt to mash them together into settings and campaigns that are ready to run as TTRPGs.  The Genre Table: 1 Comedy 2 Dark Fantasy 3 Espionage 4 Giant Robots 5 High Fantasy 6 High School 7 Horror 8 Military 9 Post-Apocalyptic 10 Religious 11 Road Movie 12 Romance 13 Science Fiction 14 Superhero 15 Swashbuckler 16 Western Follow Dungeon Master of None on Blue Sky:  https://bsky.app/profile/dmofnone.bsky.social  https://www.patreon.com/DungeonMasterOfNone  Join the DMofNone Discord! Music: Pac Div - Roll the Dice Felix Mendelssohn - Violin Sonata in F major, Performed by Jinjoo Cho & Itamar Golan 

Hop on your hog, count your grenades, and get ready to roll for the back half of Megazone 23 Part 2! If it's all too much, you can simply leave like BD inexplicably does at the end of this film.Find Emily on:Bluesky: https://bsky.app/profile/spacequeenemily.bsky.socialPlease find Ethan at these links: Bsky: ⁠https://bsky.app/profile/sundownmcmoon.bsky.social⁠ Bomb Squad Productions: ⁠https://twitter.com/BombSquadProds⁠ZekeFilm: ⁠https://www.zekefilm.org/author/ethan-halker/⁠  Skeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠ Giant Robot FM is hosted by Stephen Hero and pmcTRILOGY Support us directly at ⁠⁠⁠patreon.com/giantrobotfm⁠⁠⁠ Graphic Design by DuarfS ⁠⁠⁠⁠⁠https://www.behance.net/maezurita⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/duarfs⁠⁠⁠ ⁠⁠⁠Art by Szkin ⁠⁠⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

Mark & Joe head into the fifth season of Bernice Summerfield audios and encounter Grel, Galyari, Giant Robots & strange prisons!

Hello Giant Robot FM listeners! We return to the zone, but things have changed. Regular friends of the podcast Ethan and Coop join up to cover gore, sex, and all the others delights of Megazone 23 Part 2.Please follow Coop here:Bsky: https://bsky.app/profile/riderstrike.bsky.socialSite: https://riderstrike.carrd.co/Please find Ethan at these links: Bsky: ⁠https://bsky.app/profile/sundownmcmoon.bsky.social⁠ Bomb Squad Productions: ⁠https://twitter.com/BombSquadProds⁠ZekeFilm: ⁠https://www.zekefilm.org/author/ethan-halker/⁠  Skeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠ Giant Robot FM is hosted by Stephen Hero and pmcTRILOGY Support us directly at ⁠⁠⁠patreon.com/giantrobotfm⁠⁠⁠ Graphic Design by DuarfS ⁠⁠⁠⁠⁠https://www.behance.net/maezurita⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/duarfs⁠⁠⁠ ⁠⁠⁠Art by Szkin ⁠⁠⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

Apologies for the week delay! We promise it didn't weirdly age the first minutes of this podcast at all! Enjoy the back half of our discussion on Megazone 23 Part 1 as we appreciate the splendor of the consent manufacturing machine.Please find Caitlin at these links:Bsky: https://bsky.app/profile/alltsunnodere.bsky.socialMegazone 23 review on ANN: https://www.animenewsnetwork.com/review/megazone-23-the-complete-trilogy/anime-blu-ray/.217790Anime Feminist: https://www.animefeminist.com/Please find Jared at:Bsky: https://bsky.app/profile/varinn.bsky.socialSkeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠ Giant Robot FM is hosted by Stephen Hero and pmcTRILOGY Support us directly at ⁠⁠⁠patreon.com/giantrobotfm⁠⁠⁠ Graphic Design by DuarfS ⁠⁠⁠⁠⁠https://www.behance.net/maezurita⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/duarfs⁠⁠⁠ ⁠⁠⁠Art by Szkin ⁠⁠⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

Hello Giant Robot FM listeners! We didn't even remember this was the 100th mainline episode while recording! GRFM friend Caitlin Moore joins the podcast with her partner, Jared, to talk through the first half of Megazone 23 Part 1. It's good!Please find Caitlin at these links:Bsky: https://bsky.app/profile/alltsunnodere.bsky.socialMegazone 23 review on ANN: https://www.animenewsnetwork.com/review/megazone-23-the-complete-trilogy/anime-blu-ray/.217790Anime Feminist: https://www.animefeminist.com/Please find Jared at:Bsky: https://bsky.app/profile/varinn.bsky.socialSkeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠ Giant Robot FM is hosted by Stephen Hero and pmcTRILOGY Support us directly at ⁠⁠⁠patreon.com/giantrobotfm⁠⁠⁠ Graphic Design by DuarfS ⁠⁠⁠⁠⁠https://www.behance.net/maezurita⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/duarfs⁠⁠⁠ ⁠⁠⁠Art by Szkin ⁠⁠⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

Hello Giant Robot FM listeners! Sean and Ethan return with pmc and Stephen this week to talk through the latter parts of Megazone 23 - the big changes going into Part II and whatever is going on with the parts 1 and 2 of Part III! Not hard to keep track of at all.Please find Sean at these links: Site: ⁠https://www.zimmerit.moe/⁠ Zines: https://garagekit.club/Bsky: ⁠https://bsky.app/profile/sean.zimmerit.moe⁠Please find Ethan at these links: Twitter: ⁠https://twitter.com/Sundown_McMoon⁠  Bsky: ⁠https://bsky.app/profile/sundownmcmoon.bsky.social⁠ ZekeFilm: ⁠https://www.zekefilm.org/author/ethan-halker/⁠  Bomb Squad Productions: ⁠https://twitter.com/BombSquadProds⁠Skeet us @giantrobotfm.bsky.social and write to us ⁠⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠ Giant Robot FM is hosted by Stephen Hero and pmcTRILOGY Support us directly at ⁠⁠⁠patreon.com/giantrobotfm⁠⁠⁠ Graphic Design by DuarfS ⁠⁠⁠⁠⁠https://www.behance.net/maezurita⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.instagram.com/duarfs⁠⁠⁠ ⁠⁠⁠Art by Szkin ⁠⁠⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

Hello Giant Robot FM listeners! Main feed coverage is back! We are kick off a unit on Megazone 23, the foundational 80s OVA. Helping us out are experts Sean O'Mara of Zimmerit and regular friend of the podcast, Ethan Halker!Please find Sean at these links:Site: https://www.zimmerit.moe/Bsky: https://bsky.app/profile/sean.zimmerit.moePlease find Ethan at these links:Twitter: https://twitter.com/Sundown_McMoon Bsky: https://bsky.app/profile/sundownmcmoon.bsky.socialZekeFilm: https://www.zekefilm.org/author/ethan-halker/ Bomb Squad Productions: https://twitter.com/BombSquadProdsTweet us @giantrobotfm and write to us ⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠Giant Robot FM is hosted by Stephen Hero and pmcTRILOGYSupport us directly at ⁠⁠patreon.com/giantrobotfm⁠⁠Graphic Design by DuarfS ⁠⁠https://www.behance.net/maezurita⁠⁠⁠ ⁠⁠https://www.instagram.com/duarfs⁠⁠⁠Art by Szkin ⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠Music by fretzl (@fretzl) ⁠⁠⁠https://www.youtube.com/fretzl⁠

Ever wondered how our Giant Robots hosts got into programming in the first place? In today's episode Sami and Will take some time to dive into their coding journeys and the lessons they learnt along the way. Hear about their ambitions growing up and where they thought they were headed, the motivation, drive and hurdles they overcame to get to where they are today and how impostor syndrome isn't just a “new job” problem. — Hear more about Sami and Will's kids in their previous episode together! (https://podcast.thoughtbot.com/561) Check out the Dunning-Kruger graph. (https://tapandesai.com/dunning-kruger-effect-theranos/) Your hosts for this episode have been Will Larry and Sami Birnbaum. You can find Sami through his website (https://samibirnbaum.com), or you can connect with them both via their LinkedIn pages - Will (https://www.linkedin.com/in/william-larry/) - Sami (https://www.linkedin.com/in/samibirnbaum/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - Bluesky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc.

This week, we are joined by MARTIN WONG (co-creator and editor of GIANT ROBOT magazine and self-proclaimed ‘shitworker' for THE LINDA LINDAS) to discuss the music narrative punk film LINDA LINDA LINDA. We discuss Martin's past writing for FLIPSIDE magazine and his initial exposure to punk music, how Giant Robot was started, our favorite obscure Asian cinema and music, how James Iha of Smashing Pumpkins did the soundtrack for this film, the L.A. Chinatown punk scene, the Linda Lindas opening for The Rolling Stones, The Blue Hearts, The Clash, Buzzcocks, Die Kreuzen, the power of hearing an amazing song for the first time, the current Japanese punk scene, Guitar Wolf, The Ramones dream sequence stand-ins in this film, punk rock video stores and what happens when you finally write your first good song.So let's dive off the stage arm-in-arm on this week's episode of Revolutions Per Movie!!!MARTIN WONG:@martinkendallwongbymartinwong.wordpress.com/giantrobot.com/collections/giant-robot-magazineWHERE TO WATCH THE MOVIE LINDA LINDA LINDA:https://www.dailymotion.com/video/x96udx0REVOLUTIONS PER MOVIE:Host Chris Slusarenko (Eyelids, Guided By Voices, owner of Clinton Street Video rental store) is joined by actors, musicians, comedians, writers & directors who each week pick out their favorite music documentary, musical, music-themed fiction film or music videos to discuss. Fun, weird, and insightful, Revolutions Per Movie is your deep dive into our life-long obsessions where music and film collide.The show is also a completely independent affair, so the best way to support it is through our Patreon at patreon.com/revolutionspermovie. By joining, you can get weekly bonus episodes, physical goods such as Flexidiscs, and other exclusive goods.Revolutions Per Movies releases new episodes every Thursday on any podcast app, and additional, exclusive bonus episodes every Sunday on our Patreon. If you like the show, please consider subscribing, rating, and reviewing it on your favorite podcast app. Thanks!SOCIALS:@revolutionspermovieBlueSky: @revpermovieTHEME by Eyelids 'My Caved In Mind'www.musicofeyelids.bandcamp.com ARTWORK by Jeff T. Owenshttps://linktr.ee/mymetalhand Click here to get EXCLUSIVE BONUS WEEKLY Revolutions Per Movie content on our Patreon Hosted on Acast. See acast.com/privacy for more information.

thoughtbot hosts Chad, Will and Sami shoot the breeze in this laid back episode of Giant Robots as they discuss the ins and outs of being a parent and growing up with tech. The trio discuss how they manage screen-time with their kids as well as themselves, Sami's internal HTTP coding for his children's temper tantrums, and other challenges of bringing up their kids in the digital age. — Listen to the ‘Therapy Through Gaming' episode (https://podcast.thoughtbot.com/538) for a deeper dive into some of the topics mentioned in today's episode. Your hosts for this episode have been Chad Pytel, Will Larry and Sami Birnbaum. You can find Chad all over social media as @cpytel and Sami through his website. You can also connect with the trio via their LinkedIn pages - Chad (https://www.linkedin.com/in/cpytel/) - Will (https://www.linkedin.com/in/william-larry/) - Sami (https://www.linkedin.com/in/samibirnbaum/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - Instagram (https://www.instagram.com/thoughtbot/) © 2025 thoughtbot, inc.

The Shonen Flop team is taking a much-needed holiday break in January. Instead of a new episode this week we're rerunning our favorite Patreon episode of the year! You can find our next new episode, first thoughts on Chameleon Jail on Feb 3rd.   Is the follow up to Getter Robo even better? Hell yeah it is! We and Comic Book Creator Zander Cannon (Top 10, Kaijumax) discuss Getter Robo Go.   Manga by Ken Ishikawa

The Endless Waltz has ended! Alice and Brian of the excellent On the Shoulders of Giants podcast complete the celebration of Kampfer the only way any of us know how: discussing whatever is going on in the final bit of Gundam Wing Endless Waltz. Please find Alice, Brian, and Niko here:Site: https://osgpod.com/Bsky: https://bsky.app/profile/osgpod.bsky.social Tweet us @giantrobotfm and write to us ⁠⁠⁠giantrobotfm@gmail.com⁠⁠⁠⁠⁠⁠⁠Giant Robot FM is hosted by Stephen Hero and pmcTRILOGYSupport us directly at ⁠⁠patreon.com/giantrobotfm⁠⁠Graphic Design by DuarfS ⁠⁠https://www.behance.net/maezurita⁠⁠⁠ ⁠⁠https://www.instagram.com/duarfs⁠⁠⁠Art by Szkin ⁠⁠⁠https://twitter.com/szkin_art⁠⁠⁠Music by fretzl (@fretzl) ⁠⁠⁠https://www.youtube.com/fretzl⁠

Giant Robot FM listeners, do you have strong feelings about the Wing Zero Custom? Do you lack context for Endless Waltz because you haven't watch the TV series? This is the Gundam Wing Endless Waltz podcast discussion for you. Please follow Coop here:Bsky: https://bsky.app/profile/riderstrike.bsky.socialSite: https://riderstrike.carrd.co/ Please follow Megan here:Bluesky: https://bsky.app/profile/brainchild129.bsky.socialManga Test Drive: http://mangatestdrive.blogspot.com/Renaissance Josei: http://renaissancejosei.blogspot.com/Patreon: https://www.patreon.com/MeganD Support Giant Robot FM at patreon.com/giantrobotfm Tweet us @giantrobotfm and write to us giantrobotfm@gmail.com Giant Robot FM is hosted by Stephen Hero (stephenhero) and pmcTRILOGY (@pmcTRILOGY) Graphic Design by DuarfS https://www.behance.net/maezurita⁠ https://www.instagram.com/duarfs⁠Art by Szkin ⁠https://twitter.com/szkin_art⁠Music by fretzl (@fretzl) ⁠https://www.youtube.com/fretzl⁠

We're closing in on Christmas and at last the discussion of Endless Waltz proper has begun. To help pmc and Stephen celebrate the reason for the season, David Majors of The Promenade Merchants Podcast and Andy of The Big O Archive bring the positive Gundam Wing cheer. Please find David at these links:Bsky: https://bsky.app/profile/deltajulietmike.bsky.socialPromenade Merchants: https://bsky.app/profile/promtrekpod.bsky.social Please find Andy at these links:Bsky: https://bsky.app/profile/enginvir.bsky.socialThe Big O Archive: https://thebigoarchive.com/ Skeet us @giantrobotfm and write to us giantrobotfm@gmail.comGiant Robot FM is hosted by Stephen Hero and pmcTRILOGYGraphic Design by DuarfS https://www.behance.net/maezurita⁠ https://www.instagram.com/duarfs⁠Art by Szkin ⁠https://twitter.com/szkin_art⁠Music by fretzl (@fretzl) ⁠https://www.youtube.com/fretzl⁠

Note from pmc: Sorry for the delay on this one! Had to recreate a few things, so some of this is a little more scuffed than I would like - but it's all here! Endless Waltz history! Multiple manga side stories! Super Robot Wars! We've got it all here on this massive rundown of Gundam Wing post-Gundam Wing. Fandom experts Brittany (@lifeaftermeteor) and Phoenix (@dankhushrenada) Find Brittany at these links:Bsky: https://bsky.app/profile/lifeaftermeteor.bsky.socialTumblr: https://www.tumblr.com/lifeaftermeteorTwitter: https://twitter.com/lifeaftermeteorFind Phoenix at these links:Bsky: https://bsky.app/profile/dankkushrenada.bsky.socialTwitter: https://twitter.com/fullfringal Skeet us @giantrobotfm and write to us giantrobotfm@gmail.comGiant Robot FM is hosted by Stephen Hero and pmcTRILOGYGraphic Design by DuarfS https://www.behance.net/maezurita⁠ https://www.instagram.com/duarfs⁠Art by Szkin ⁠https://twitter.com/szkin_art⁠Music by fretzl (@fretzl) ⁠https://www.youtube.com/fretzl⁠

Hello Giant Robot FM listeners - it's that time of year! Stephen and pmc have returned to Gundam Wing for the holidays and Mark Simmons has returned for a third history episode! Join us for a stroll through the creation of Gundam Wing, some of the show's key personnel, and the legacy of Wing's US broadcast. Please find Mark Simmons here:Bsky: https://bsky.app/profile/toysdream.bsky.social Skeet us @giantrobotfm and write to us giantrobotfm@gmail.comGiant Robot FM is hosted by Stephen Hero and pmcTRILOGYGraphic Design by DuarfS https://www.behance.net/maezurita⁠ https://www.instagram.com/duarfs⁠Art by Szkin ⁠https://twitter.com/szkin_art⁠Music by fretzl (@fretzl) ⁠https://www.youtube.com/fretzl⁠

After 10 years and 550 episodes of Giant Robots, Chad and Sami are ready to discuss what's next for the podcast. The pair dive into some podcast role-play as they test out some ideas for iterating the show's formula. Peek behind the curtain as they discuss the inner workings of the show, the challenges of working on a mature codebase, how thoughtbot tackles impostor syndrome when onboarding new employees and the developing accessibility of AI. — Your hosts for this episode have been Chad Pytel and Sami Birnbaum. You can find Chad all over social media as @cpytel, or over on LinkedIn (https://www.linkedin.com/in/cpytel/). Sami can be found through his website (https://samibirnbaum.com) or via LinkedIn (https://www.linkedin.com/in/samibirnbaum/). — If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - Instagram (https://www.instagram.com/thoughtbot/) © 2024 thoughtbot, inc.

Get your ass to Mars! SpaceQueenEmily returns to GRFM to talk to pmc and Stephen about the first 21 minutes of the Idolo OVA and whatever is going on with Radium, a normal person. Is Radium like Isamu Dyson? Are the LEVs great grunt suits? Find Emily on: Twitter: ⁠https://twitter.com/SpaceQueenEmily⁠Bluesky: https://bsky.app/profile/spacequeenemily.bsky.social Tweet us @giantrobotfm and write to us giantrobotfm@gmail.comGiant Robot FM is hosted by Stephen Hero (stephenhero) and pmcTRILOGY (@pmcTRILOGY)Graphic Design by DuarfS https://www.behance.net/maezurita⁠ https://www.instagram.com/duarfs⁠Art by Szkin ⁠https://twitter.com/szkin_art⁠Music by fretzl (@fretzl) ⁠https://www.youtube.com/fretzl⁠

Ah, well, nevertheless, here's the second half of our discussion with the excellent SpaceQueenEmily on the Zone of the Enders 2167 IDOLO OVA! Mentally, flip back and forth between a church wedding and a climactic showdown in space as needed, that's our advice. Find Emily on: Twitter: ⁠⁠⁠⁠https://twitter.com/SpaceQueenEmily⁠⁠ Bluesky: https://bsky.app/profile/spacequeenemily.bsky.social Tweet us @giantrobotfm and write to us ⁠giantrobotfm@gmail.com⁠ Giant Robot FM is hosted by Stephen Hero (stephenhero) and pmcTRILOGY (@pmcTRILOGY) Graphic Design by DuarfS ⁠https://www.behance.net/maezurita⁠⁠ ⁠https://www.instagram.com/duarfs⁠⁠Art by Szkin ⁠⁠⁠⁠https://twitter.com/szkin_art⁠⁠ Music by fretzl (@fretzl) ⁠⁠⁠⁠https://www.youtube.com/fretzl⁠

In this episode of "This Week," Daily Bruin correspondents cover Adam Schiff's Senate victory and Nathan Hochman's win as LA District Attorney, UCLA soccer teams entering Big Ten tournaments, men's and women's basketball season openers and the 30th anniversary celebration of alumni-founded Asian American magazine "Giant Robot," along with the upcoming horror film "Heretic." Moreover, they discuss the election results and what it means for UCLA students. A transcript is available at dailybruin.com/category/podcasts.

Hello Giant Robot FM listeners! Buckle in for a cozy history episode dedicated to some production history specific to the Idolo OVA - it's just you and Stephen and pmc. Note from pmc: I bungled some of the roles here, turns out the actor for Radium is so unknown, imdb editors buried his credit deep in the weeds. Whoops! That's what I get for doing dub trivia without watching the OVA first. Tweet us @giantrobotfm or @giantrobotfm.bsky.social and write to us giantrobotfm@gmail.com Giant Robot FM is hosted by Stephen Hero (stephenhero) and pmcTRILOGY (@pmcTRILOGY) Graphic design by DuarfS (⁠https://www.behance.net/maezurita⁠) (https://www.instagram.com/duarfs) Art by Szkin (https://twitter.com/szkin_art)Music by fretzl (@fretzl) (https://www.youtube.com/fretzl)

Jessie has pulled himself up out of the clitpit and he brought an awesome new mixtape of giant fighting robots with him! Listen to some big time tunes for big time fights! Our merch store is back, now on TeePublic! Check it out and grab something absurd for you or a friend! Join us in Discord! Check out our Patreon page! Patreon.com/GameThatTune is the home for exclusive content! Special thanks to our ABSURD FAN tier Patreon producers: Daniel Perkey, Sam L, PhoenixTear2121, BeastPond, HCO and Spanky McMasters! 0:00:00 Bar - MechWarrior 0:00:59 Intro 0:07:45 Dazil, Town of Burning Sands - Xenogears 0:11:05 Manifold Irons - Front Mission (Wonderswan!) 0:13:40 Stage 1-2 (Temple) - Ranger X 0:15:39 The Enemy Commander - Metal Warriors 0:16:38 Gazing Boundary - Ring of Red 0:18:21 Pinnacle Robotics - Into the Breach 0:21:11 The Legendary Mashin - Magic Knight Rayearth 0:23:23 Tomorrow to Start - Vanguard Bandits 0:26:21 Buddies - 13 Sentinels Aegis Rim 0:29:34 Galactica - Zone of the Enders Fist of Mars 0:33:31 Welcome to the Marauder Corps - Titanfall 0:35:18 Cerberus Squad - Chromehounds 0:37:19 Bar( General Purpose) - Front Mission 3 0:40:12 Stage Select - Bangai-O 0:41:21 SUPER 8 Theme - Cyberbots 0:43:21 ZAKU-II - Gundam The Battle Master 2 0:46:22 Pink Ball Activate! - Kirby: Planet Robobot 0:48:36 She's Lost Control - Cyber Troopers Virtual On 0:51:28 Theme from Armored Core 2 - Armored Core 2 0:55:20 Good Feather -Fly a Flag- - Metal Wolf Chaos XD

Hello Giant Robot FM listeners! A new batch of main feed coverage here and, as always, we lead off with a history episode discussing the origins of the original Zone of the Enders video game, the project that launched the cross-media Z.O.E. project. David Bednar joins us to relive ZOE, the MGS2 demo, and the late PS1/early PS2 era. Please find David at these links:Bluesky: https://bsky.app/profile/shoebill.moeManga translation project: https://bsky.app/profile/whalehead.bsky.socialTalking Trek To You podcast: https://talkingtrektoyou.podbean.com/ Tweet us @giantrobotfm or @giantrobotfm.bsky.social and write to us giantrobotfm@gmail.com Giant Robot FM is hosted by Stephen Hero (stephenhero) and pmcTRILOGY (@pmcTRILOGY) Graphic design by DuarfS (⁠https://www.behance.net/maezurita⁠) (https://www.instagram.com/duarfs) Art by Szkin (https://twitter.com/szkin_art)Music by fretzl (@fretzl) (https://www.youtube.com/fretzl)

Send us a textIn this captivating episode, we delve into the rich tapestry of Asian American art and identity, exploring the journey of Eric Nakamura, the visionary behind Giant Robot. From his rebellious beginnings as a zine creator to establishing a cultural hub that fuses Asian American identity with punk rock culture, Eric shares his inspiring story of family heritage and creative passion. The discussion highlights the evolving perceptions of Asian Americans in art and entertainment, noting a shift from stereotypes to a broader acceptance of diverse talents. We celebrate the rise of Asian American artists and their impact on the art scene, featuring dynamic talents like James Jean and Mike Shinoda. Through engaging narratives and personal anecdotes, this episode offers a vibrant exploration of artistic expression, cultural narratives, and the power of community in shaping a creative legacy.Link: https://en.wikipedia.org/wiki/Giant_Robot_(magazine)#:~:text=Giant%20Robot%2C%20named%20after%20the,technology%2C%20food%2C%20and%20skateboarding. ABOUT USWelcome to "Japanese America," where the Japanese American National Museum unveils captivating stories that add a Nikkei slant to the American narrative. In each episode, we explore Japanese Americans' unique experiences, challenges, and triumphs, illuminating their rich contributions to the mosaic of American life. From historical milestones to contemporary perspectives, join us for an insightful journey showcasing the diverse tapestry of a community that has shaped the American story in extraordinary ways.  Welcome to "Japanese America," where each story unfolds like a chapter in a living history book.For more information about the Japanese American National Museum, please visit our website at www.janm.org. CREDITSThe music was created by Jalen BlankWritten by Koji Steven SakaiHosts: Michelle Malazaki and Koji Steven SakaiEdited and Produced by Koji Steven Sakai in conjunction with the Japanese American National Museum

Acomi and Turk182 kick back with another great episode of Johnny Sokko and his Flying Robot. Episode 17, Destroy the Dam. Dr. Botanus and his extra large eyebrows are back, and he's brought the Gargoyle Vine with him. Johnny and Giant Robot defeated the Gargoyle Vine once before in episode 3, but will they succeed again? If they do, what does another failure mean for Dr. Botanus? Acomi and Turk182, along the occasional special guest, provide running commentary of awfulsome movie and TV shows. The hosts select movies that either one, or both, have never seen. All jokes and comments are improvised. NO PREPARED JOKES OR COMMENTS! During recording, the movies are watched at a low volume and with the subtitles on. Viewers may want to turn subtitles on as well to enhance the viewing experience. So, cue up the audio, ready the movie, and hit play when we say so. Note: This is commentary recorded by Acomi and Turk182. The commentary can be enjoyed on its own, but if you want to experience the Let's Watch! in all its glory, you'll need your own copy of the movie. Most of the movies viewed can be streamed online for free. #OMTWF #KorovaEntertainment #LetsWatch #LW #Acomi #Turk182 #awfulsome #JonnySokko #giantrobot Follow Acomi on Twitter at @AcomiDraws and on Instagram at AcomiDraws. Follow Turk182 on Twitter at @Turk182_KE and on Instagram at Turk182_KE.

Who doesn't love kaiju and giant robots?!? From 'Godzilla Minus One' and ‘Power Rangers' to ‘Gundam' and ‘Pacific Rim', we're obsessed with big battles and total decimation! At Los Angeles Comic Con 2024, we hosted a panel celebration where we talked about kaiju monsters and giant robots with a group of experts on the subject! Participants include Chris Black (Showrunner of 'Monarch: Legacy of Monsters'), F.J. DeSanto (Transformers: War for Cybertron), Brian Buccellato (Justice League vs Godzilla vs Kong), Brandon Easton (Robotech, Kamen Rider), and Gavin Hignight (Gundam: Requiem for Vengeance)! You can also subscribe to the Geekscape podcast on Spotify: https://spoti.fi/3H27uMH Apple Podcasts: https://apple.co/3BVrnkW Learn more about your ad choices. Visit megaphone.fm/adchoices

Acomi and Turk182 kick back with another great episode of Johnny Sokko and his Flying Robot. Episode 16, Torozon An Enemy Robot. Unicorn bases around the globe are being destroyed with no clue as to who or what is responsible. Soon, the Gargoyle Gang's newest creation Torozon is revealed, and he may be too much for Giant Robot to defeat. Acomi and Turk182, along the occasional special guest, provide running commentary of awfulsome movie and TV shows. The hosts select movies that either one, or both, have never seen. All jokes and comments are improvised. NO PREPARED JOKES OR COMMENTS! During recording, the movies are watched at a low volume and with the subtitles on. Viewers may want to turn subtitles on as well to enhance the viewing experience. So, cue up the audio, ready the movie, and hit play when we say so. Note: This is commentary recorded by Acomi and Turk182. The commentary can be enjoyed on its own, but if you want to experience the Let's Watch! in all its glory, you'll need your own copy of the movie. Most of the movies viewed can be streamed online for free. #OMTWF #KorovaEntertainment #LetsWatch #LW #Acomi #Turk182 #awfulsome #JonnySocko #giantrobot Follow Acomi on Twitter at @AcomiDraws and on Instagram at AcomiDraws. Follow Turk182 on Twitter at @Turk182_KE and on Instagram at Turk182_KE.

New name, same podcast! Welcome to the “first” episode of Death Don't Do Fiction, the AIPT Movies podcast! The podcast about the enduring legacy of our favorite movies! It's September, so that means it's time for our “Mechtember” series, where we cover movies involving all things robotic! In this week's episode, Alex, Tim, and Matt discuss Stuart Gordon's surprisingly ambitious tale of giant robot-fighting, Robot Jox!Thumbs up fist bumps! Little Padawan braids! Geopolitical conflict resolution via mech-fighting! Flying futuristic referees! An overwhelming jumpsuit/onesie budget! Futuristic bars! The potential dangers of mech-fighting as a spectator sport! Subtle hints about the poor state of education in a post-apocalyptic future! Rocket hands! Shockingly disturbing PG violence! A chef who specializes in robot recipes! Special effects that were almost *too* ambitious for their own good! A movie that not only seemingly influenced Pacific Rim and Edge of Tomorrow, but is also kinda Rocky IV with giant robots! Crash and burn!In addition, the gang shares their spoiler-free thoughts on Alien: Romulus and M. Night Shyamalan's Trap, while Alex does the same for The First Omen, Hit Man, and Electric Boogaloo: The Wild, Untold Story of Cannon Films!You can find Death Don't Do Fiction on Apple Podcasts, Spotify, or wherever you get your podcasts. As always, if you enjoy the podcast, be sure to leave us a positive rating, subscribe to the show, and tell your friends!The Death Don't Do Fiction podcast brings you the latest in movie news, reviews, and more! Hosted by supposed “industry vets,” Alex Harris, Tim Gardiner, and Matt Paul, the show gives you a peek behind the scenes from three filmmakers with oddly nonexistent filmographies. You can find Alex on Instagram and Twitter @ActionHarris. Matt is a terrific artist that you can find on Instagram @no_wheres_ville. Tim can't be found on social media because he doesn't exist. If you have any questions or suggestions for the Death Don't Do Fiction crew, they can be reached at aiptmoviespod@gmail.com, or you can find them on Twitter @AIPTmoviesPod.Theme song is “We Got it Goin On” by Cobra Man.

This episode was originally published for Simulator patrons on August 1st, 2023. At long last, here is our look into the history behind Assault Suits Valken, the tremendously influential 2D mecha action game that spawned and continues to influence countless other games - almost a sub-genre unto itself. Chronicling the original release, Cybernator, the ill-fated PS2 version, and of course the recent Declassified on Switch, Stephen and pmc walk you through the people and history of Valken before talking about their own experiences playing the game in 2023. We want to give credit to Shmuplations whose translated interviews are always an essential resource for any fan looking into the history of Japanese video games. Please check out their site and consider supporting their Patreon! https://shmuplations.com/ Tweet us @giantrobotfm and write to us giantrobotfm@gmail.comGiant Robot FM is hosted by Stephen Hero (@_stephen_hero) and pmcTRILOGY (@pmcTRILOGY)Graphic Design by DuarfS https://www.behance.net/maezurita⁠ https://www.instagram.com/duarfs⁠Art by Szkin ⁠https://twitter.com/szkin_art⁠Music by fretzl (@fretzl) ⁠https://www.youtube.com/fretzl⁠ 

Giant Robots advance, clash and smash in this episode. The final bastions of Terra are in danger of collapse, with Mortis on the march, is there truly no hope? Join us for your Thursday Ratings and a breakdown in this episode.

Giant Robots On Tour Hosts Sami Birnbaum and Jared Turner introduce Sheng-Hung Lee, a designer, PhD researcher at MIT AgeLab, and board director at the Industrial Designers Society of America. Sheng-Hung shares his journey into design and engineering, emphasizing the importance of interpreting signals in design and the evolving role of designers from problem-solvers to culture shapers. He discusses how designers must now consider broader, systematic issues such as climate change and aging. Sheng-Hung explains that design is a teachable and essential life skill, highlighting the significance of personal experiences and failures in learning design. He elaborates on the concept of signals, explaining that they represent different perspectives and interpretations in design, which are crucial in addressing complex problems. The conversation shifts to practical design applications and Sheng-Hung's work in smart homes for aging populations. He discusses the integration of various smart systems and the importance of designing for different life stages rather than specific age groups. Jared and Sami also engage Sheng-Hung in discussing the worst and best-designed products, where Sheng-Hung mentions his initial skepticism but eventual appreciation for facial recognition technology. MIT AgeLab (https://agelab.mit.edu/) Industrial Designers Society of America (https://www.idsa.org/) Follow Sheng-Hung Lee on LinkedIn (https://www.linkedin.com/in/shenghunglee/). Visit his website: shenghunglee.com (https://www.shenghunglee.com/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript:  SAMI: Hello again, and this is The Giant Robots Smashing Into Other Giant Robots podcast, the Giant Robots On Tour Series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. I'm your host, Sami Birnbaum. JARED: And I'm your other host, Jared Turner. SAMI: If you are wondering, which you might have been for a while now, where are Will or Victoria, well, make sure you find one of our previous podcasts where we introduce the Giant Robots on Tour Series, and you'll understand why you're hearing myself and Jared a little bit more frequently than before. In that podcast, we throw random icebreakers at each other, and we find out that Svenja does not like online banking. And if you haven't listened to our previous podcast with our guest, Ishani, check that out as quick as you can and find out why AI is compared to babies. Joining us today is Sheng-Hung Lee, a Designer and PhD Researcher at MIT AgeLab and Board Director at the Industrial Designers Society of America. Sheng-Hung, I'm going to level with you. I've done my research. I've done my due diligence on the guests that we have on this podcast, and I'm exhausted. SHENG-HUNG: [laughs] SAMI: I've looked through your own website, and I've read as much as I can find about you. And between education, experience, awards, scholarships, there is an incredible amount of things that you're involved in that you get up to. And it really wasn't good for my own self-esteem just to see how much you have going on. SHENG-HUNG: [laughs] SAMI: Jared, a question for you first. Bear in mind, the only thing I've ever been awarded is my own driving license. So, our guest, Sheng-Hung, how many awards do you think he has currently listed on his website? Give a guess. JARED: Oh gosh, I remember looking at the page, and I remember having to scroll. SAMI: [laughs] Yeah, you had to scroll. JARED: Let's pick 33. SAMI: 33. Do you know what? It's not even close. Okay, he's nearly double that. So, he's up at 60 awards that are currently listed. So, we're talking about a guest that you guys do not want to miss. And you want to make sure that you get into this conversation. I always like to go back to the start with my guests. So, everyone has a story. And I'm interested, Sheng-Hung, in your journey and what led you into the world of design and engineering. SHENG-HUNG: My personal definition of design is, like, decoding signals. So, everything in our lives, like, we have different types of signals. How do we interpret the signal? How do we, like, understand, or perceive different types of signals in our lives? And I feel design is more like...not just creation. It is creation, for sure, but also about curation. I feel like, for me, problem-solving or, like, problem-defining is really interesting. And especially you mentioned, like, my very early stage as a designer, the reason I submitted my work to get an award is because I want to show my problem-solving skill. And I realize nowadays, like, the problem is too complicated. It's not just about solving problems, right? I mean, I feel design is more bigger than that, especially now most of the problems are systematic and complex. Climate change, right? Like, you think about aging, and you think about all this, like, sustainable issues. I feel like designers, like, for me, starting from problem solver, as engineer, and now more I've become like a translator, curator, or even, like, a culture shaper. How do you shape the culture you want, right? Especially now, like, AI it's just, like...that really let me rethink about my role as designer, you know, because everyone can have tons of ideas, but the truth is, like, we have so many ideas, but do you know what good taste is about? Do you know what the good qualities of life's about? So, you have to have some personal experiences to really help people to understand or curate the vision in the future. SAMI: That's really interesting. I struggle to dress my kids in the morning from a design perspective, right? I don't get colors, and I don't understand necessarily how they match and how to get things working. In fact, sometimes I'll dress my kids only to find that my wife has redressed the kids. Things are that bad at home. Do you think then design is something which can be taught, or is it something, like, innate? Is it something, in your own experiences, that it's kind of part of your nature? So, you see the world differently to someone like myself or Jared sees the world. Or could that be something which we could pick up on, you know, and learn about? SHENG-HUNG: Yeah, I definitely think design can be teachable. It's skillable. And I feel like, yeah, people talk about this is, like, a hardcore skill. It's a soft skill. No, I think design is a life skill. It's a human skill. So, that includes like, for example, like, yeah, how do you choose the color? How do you choose the clothes for kids? But also about, like, how do you celebrate the quality of lives, right? How do you, like, have better, like, qualities? And I feel like, I don't know, life skill means, like, team building, creative leadership, knows people, listening to people. And, for me, that's part of design because you're decoding different signals. You understand your life. You perceive different types of noises. Or how do you resonate with other people? And that's a life skill, I think. And I also feel most of the design skills I learned is actually not from school. It's from, like, personal life failure [laughs]. SAMI: That's really interesting. I just want to jump in because I don't know if I fully understand what you mean by signals. Can you just elaborate on that a little bit more? And then, I will bring you back up on personal failures. SHENG-HUNG: Signal is like different ways of seeing things, right? So, for example, like, if I go to wait in line for a free bagel, right? You share this with your friends. What I see is it's a free bagel. But what my friends see is like, oh, probably, like, I don't need to wait in line and so many challenges. You know, I have to, like, oh, why should I get this? But I see very clearly I want a free bagel. So, these are different. It's the same thing but different message mixed up, right? And then, for me, I see design, like, it happens every day. It's a life skill. For example, like, I saw the challenges, but what if we think another perspective to rethink about what kind of challenge [inaudible 06:38] or reframe the right questions, right? And all this, like, mixed all together, it feels like it's not just about drawing beautiful sketches or rendering sexy, you know, ideas. It's all about, like, how do you frame these challenges? How do you look at this? Can you see the question from social aspect, from cultural aspect, or you just see this as a solution-driven approach? JARED: In some cases, I feel, there is an element of subjectivity to the designs, but then we also want to measure the success of a design. Do you have any tips for, like, how you go about putting numbers to what defines success for a particular design? SHENG-HUNG: This is such a great question, especially now my research focus is really on services, you know, service design, experience design. Like, how do you quantify this, right? For example, three of us we go to the restaurant, and I feel it's really, really great restaurant. And probably some people feel no, that's not really great. And then, how do we quantify this, right? And then, I feel it's sometimes, like, really by personal preferences. It's hard to measure. Maybe there will be some sort of, like, a principle direction or criteria we can follow, so, for example, service quality metrics or something, like, based on people's life experiences. I feel it's hard to measure, especially now the design challenge the question it's really complicated. Some people talk about demographic. How do you, like, [inaudible 08:09] design? Like, for example, a participant design process, right? Or, like, inclusiveness. People talk about equity, power, power dynamic. And I think it's less of a measure or quantify. It's more about do you show your respect? Can we be more inclusive in this process? Can we really engage or integrate multiple voices in this design process? And I feel like that kind of shows the flexibility, also, the real flexibility of the design, not just that, oh, we look for one single solution. Because, most of the time, we actually want to design for a solution, but, actually, I feel now the shift is from we try to build the condition to let people land on this condition and solve the problem. So, in the end, we'll be like, yeah, we landed here, and we can solve the problem together collectively. So, something I feel a little bit different, but that's a great question. It's open-ended. Yeah. JARED: Yeah. Thank you. There's a lot to think about there. I want to bring it back to failure because this is something I think about a lot in terms of teaching and learning from history versus learning from your own failure. We have, like, thousands of years of history of failure. You think we have made all the mistakes already, and, oh, it should be easy, right? All we need to do is teach all of the young generation about all of this failure, and then they'll remember not to do it. But in reality, it doesn't really work that way. I find the strength of the argument is oftentimes weak compared to failing yourself and really deeply learning that lesson. I'm curious about your thoughts on that. And then, I'm also curious to hear about some of your, let's call them, best failures. SHENG-HUNG: I personally feel like people fail. They fail forward, not backward. So, even if you fail, you move a little bit. It depends on how crazy, right, and how fast you fail. It's an iterative process. The reason I say learning from failure because from traditional Asian family, Asian students, right? Probably in the past, I would say I raised my hand. I want to learn, or I ask senior people. I want to learn. But, actually, more than that, it says, "I want to experience. I want to be part of it," right? So, you're not becoming the manager because you learn to become a...no, you're in that position, and you learn to be a manager. So, I learned that mindset when I worked at IDEO. And one of the senior design directors told me, "No, you should say, 'I want to experience.'" So, that means that you have fully immersed experiences. And one of the best examples for me is that the first two years I worked at IDEO and IDEO Asia, supporting projects in Tokyo, Shanghai, Singapore offices, and sometimes European, like, office work; the first two years, my confidence almost collapsed. I have to collect my confidence. It's so hard because I'm eager to learn so many things. I didn't beat myself. And then, after two years, I met an amazing, like, design mentor. And I started the things I'm good at as product designer, a tangible designer. I start as product-focused and thinking about whole design process. And then, I start to collect my confidence. And I realized every single project at IDEO or in my life it's a vehicle, you know. And then, you always connect the dots when you're looking backwards. And you realize, oh, this is failure. Let me know what do you mean by client management? What do you mean by, like, teamworking? Because everyone is from so diverse background. And everyone says, "I'm a designer," but they have different interpretation. And how do you communicate it, right? And how do you keep the conversation transparent and also effective, and how do you empower people? And I feel because of that connect the dots process, also, all the things I want to learn, I want to experience it really helps me to grow at the third year or second year in IDEO. And that really makes me think about, oh, wow, I didn't know. I failed completely. And that's really healthy, for me, because you become very strong. At some point, I started to realize, oh, what do you mean by...what does it mean by design consultancy business? What we can sell. Where's our capacity, our limitation? You know, other than just, oh, everything's, like, imaginative conceptual. I kind of know what happened, and I know the boundary. And I know how can I empower people and also the client. SAMI: Yeah, embracing failure is a real strength. At thoughtbot, we kind of...if we're developing products and we're, let's say, designing or coding, whether websites or applications, we have this concept of failing fast. So, the faster you can fail, the quicker you can iterate towards the right solution. And that's something which is difficult to embrace because the first time you do it, I want this to be perfect, and I want to build it in the way that it works. But, actually, you'll spend a lot of time trying to get towards that perfection, and it's much better to ship faster, fail faster, and then get towards the solution. I noticed as well that...well, I read that the one thing you've been recently working on is designed for the aging population, so more specifically, smart homes for the aging populations. Shout out to my parents if they're looking for a smart home. Sorry, mom and dad. SHENG-HUNG: [laughs] SAMI: I've always found, especially my generation, so I'm about...I'm not about; I am 32 years [chuckles] old. So yeah, there's always been, like, a big gap between kind of my generation, the way we've engaged with technology products, the way my parents' generation have been able to. And I imagine a future where my kids are running around in VR headsets, and I'm still, you know, using a basic laptop. I would love to know more about your work kind of in this area and designing for a different sector of the population. SHENG-HUNG: My master thesis and my master project is focused on redesigning, like, smart footwear for aging population, and then that's part of the smart home ecosystem. And I was actually impressed and surprised. It's like most of the sponsors or clients we talk about, like, people [inaudible 14:38] to think about just the product level, so smart like [inaudible 14:43], smart like a door, or smart like, you know, like a bed or a smart, like, alarm clock. People start to think about how can we integrate all this system together? Because, like, for example, if you bought Amazon, you know, versus Apple and all these different devices, the platform is really a problem because the products cannot communicate with each other. And we want to make sure all the products can communicate and support you, or, like, they can at least receive your data or information to give the appropriate response. So, the smart home project starts to think about from ideas to become more like platform integration. IKEA is the best example, right? Like, I think two years ago, they talk about, yeah, they launched their first app, right? Everything is, yeah, it seems like, oh, what's the big deal about this, right? No, but you think of this from the intention perspective to actually connect the whole system together because they want to make sure their internal designer, developer they really can think through their own internal system to make sure everything's connected, interconnected, not just, oh, you do a part of this. We sell this to a certain Asian, and it didn't really connect. So, I feel like when we designed it, it's really from the system perspective to talk about a smart home. And then, regarding of, like, design across [inaudible 16:04] generation, that's really important, actually, because especially now I'm focused on design for retirement. And I shifted to design for longevity. And then, the cool thing about this is, like, we think about our life in terms of age, but, actually, now we need to think about our life in terms of different life stages, different lifestyle. The book called "Stage (Not Age)", means, like, now we cannot even describe people above 100 years old or 85 years. So, we call them future hood, right? So, like, different life stages. And I feel like that really impacts, as designers, the way we design products or interfaces, right? And it has to evolve with people. When you say, for example, if we have, like, a smart, like, a robot in our home, they have to know your personal routine. And you kind of grow, right? For example, oh, I get older. I move slower, or my mobility is different, and it changes. How does that mean to our product or our smart services? And I feel like across different generations, it's really thinking about design for different people in different life stages. And that's really important, not just about financial planning or about your future education, family, community, right? Now people are probably thinking about aging in place. My parents just bought a second home. They're thinking about retirement life. And so, these are things that really impact all aspects of life. And I feel like the idea of one solution for all the era is kind of over because we have to think about not just one solution, multiple solution tailor-made for multiple different people in different life stages. MID-ROLL AD: Are you an entrepreneur or start-up founder looking to gain confidence in the way forward for your idea? At thoughtbot, we know you're tight on time and investment, which is why we've created targeted 1-hour remote workshops to help you develop a concrete plan for your product's next steps. Over four interactive sessions, we work with you on research, product design sprint, critical path, and presentation prep so that you and your team are better equipped with the skills and knowledge for success. Find out how we can help you move the needle at: tbot.io/entrepreneurs. JARED: And, Sheng-Hung, in one of your articles that I was reading about design for longevity, you sort of say that design for aging isn't just about designing for older people, but rather, I think one of your colleagues asked this question, which I really liked, which is, how can inclusive methods build elegant design solutions that work for all? And I find that a really aspirational goal. But one of the things, say, at thoughtbot, when they're building a product, so we often talk about targeting a specific niche or a specific user base because then we can really optimize for them. And so, you're designing something that's elegant, and that works for all. It doesn't sound very easy. It sounds like a good challenge. And I'm curious about how do you go about that, and do you have any examples you can you can share? SHENG-HUNG: Design for all elegantly also seamlessly. Optimize everyone's needs or, like, design process. I feel...because my topic is focused on financial planning, right? And I think about everyone's income level is different. Their investable income asset is also different. We have a different situation, right? Our family issue, the healthcare condition is also different. And I feel like that, also, if we look at this question, we should think about, okay, how do we define design for all, right? Is it universal design, or is it inclusive design? I think there are definitely some, like, basic or fundamental, like, foundation or criteria we need to meet. Like, for example, human-centered, right? Or, like, we think about accessibility for certain technology. What's the threshold for a certain way of use the technology or product? That could be, like, a universal or, like, basic. Like I said, people's life stages are so different. And can we really make sure our product or interfaces is always dynamic, always change? Design for transformation, right? And I feel the ideas of changing is kind of scaring for most people. Because you don't want to, like, you woke up, and you realize your iPhone just update the whole interfaces, and you suddenly don't know how to use it [laughs]. It changed too dramatically. What I mean by change is like, it's a gradual integration process. And I feel that's kind of beautiful. Like, for example, the way I use my bicycle, the biking, right? They can ultimately adjust my speed, recharging, or understand my personal preferences. That could be something I think is powerful for future for providing the right solution, yeah. But also, it's a benefit of this, but also, there's downsides. Like, maybe because of that, we all live our own personal bubbles pretty well, right? Like, oh, yeah, yeah, I read a newspaper. No, you read the newspaper that I curated for you. So, somehow, the information started different [laughs]. So, there's a gap, but I don't know. It's very cool. It's very great, great question. I think there's still...I don't have the exact same answer, but I feel that could be potential for now. Yeah. JARED: Yeah, I really like that. So, it's not just a one-size-fits-all-all, but, like, it's a sort of an elegant transformation over the course of someone's life. We've discussed a few different things like design for longevity. You touched on there, as we were speaking, human-centered design. I know you've made a distinction of humanity-centered design as well, and there's also life-centered design. I wonder if you could give us and our listeners a little rapid-fire explainer of each of them. SHENG-HUNG: Like, when we talk about human-centered design, right? Like, it's, like, a buzzword. And everyone talks about HCD, and most people think, oh, if you got a post-it note, you're, like, a HCD designer. No, like, what does that mean, right [laughs]? It's very cliché. And they're like, oh, yeah, all these, like, HCD designers bring the post-it notes with Sharpies and go to facilitate tons of workshops, and they sit and know people. And I feel it's more than that, right? Human-centered is really, like, put yourself, designers, in the shoes of clients, users, customers, and participants to know their needs, their desire and address their pain point. And I think for human-centered design like Don Norman said in his latest book, it's not just about design as a discipline. It also covers, like, politics, covers, like, ethical issue, culture. It's broader. And, for me, the simplest version is, like, you design with care. You design with human temperature. We create technology with human temperature. That means that we're now for this technology to [inaudible 23:13] technology. We know why we need that technology. So, for example, if you provide the, like, the cell phone to the developing countries, you probably don't want to send, like, the latest cell phone. You want to send them, like, the adequate technology. What I mean by that is like, it's very, like, stereotype, but I'm trying to explain the idea is like, oh, Nokia could be a great option at this point, for example. You can communicate. You don't need, like, crazy, like, AR VR function. You at least can communicate. So, it's adequate. I think that kind of lens is, like, you think about the culture, the needs, economic, social status. And then, you can start to move on and upgrade the devices. And I feel like life-centered is even broader. It's like, can you design something to the lens of cats, your pets, your animals? So, it's really like, it's really...it sounds a little bit like a speculative design. But the truth is, like, we can shift our perspective to different kinds of species, cross-species, not just focus on human, because everything we design definitely starts from also for a human being. But now life-centered is like, it's longer, broader. And then, for me, it also means like, we just talk about life-centered. It's like, really think through all different stages of life, not just, like, focus on one single age or a single stage, too specific, too narrow. It's, like, broader. So, when we talk about life-centered design, LCD, we really think about a lot of different systems, framework. What's the model we can follow? You know, so we're also thinking about policy, about power dynamic, government, ethical issues. So, this, I think, like, it's broader, and it's really large. Sometimes it's pretty vague, for sure. We have to use some cases or really think about in different contexts. Context is really important, designed for different contextual knowledges and needs. SAMI: Yeah, I think that is actually a really helpful understanding. Myself I don't know anything about those concepts, so to kind of get that theoretical understanding and explanation from yourself is really helpful. In a more practical sense, I have a question, which is a very selfish question. The reason it's a selfish question is because I want to know what do you think? When you look at the world through your designer lenses, what do you think is the worst-designed product you've ever seen or come across? And I think I know the answer to this. I think there is a right answer. While you have a think, I'll share my answer. I don't know if you have this because you said you're based in Boston at the moment. And I'm showing you because we're on camera, but I will describe it to the listeners as well is what they've done with bottles now is when you open, like, a Coke bottle, for example, all other beverages are available...Coke, if you want to sponsor us [laughter], we're happy just to mention you. When you take the bottle cap off, it's now connected to the top of the bottle. So, someone has decided...now, I understand the reason behind it. They're saying that it's for recycling. So, when you throw your bottle away, make sure the cap goes with the bottle. But someone has sat there, and they've designed the bottles. So, when you take off the cap, it's still connected to the top of the bottle. And countless times, I'm either pouring into a cup or pouring into my mouth. And that cap is getting in the way. So, the liquid kind of goes into that cap, and it spills on me, or it spills on the table. This is an absolute design failure, a catastrophe in my eyes. That's my worst design that I've come across in real life. Do you have anything you can think of that you look at, and you're like, who designed this? SHENG-HUNG: This is such a great example because I did have similar experiences when I went to Milan Design Week last year. All the plastic bottle is, like, connected. The cap connects with the bottle. And I didn't know that it's on purpose at the very beginning. I thought, how come it's, like, connected? I want to take it out because it's easier for me to drink. And I realized it's not just this one; all of them is the same [laughs]. Yeah, that's a great example. I think, for me, design for failure adapter, for example, you know, adapter, like dongle, right? Like, we have so many different...this guy HDMI cable, the cable for iPhone, and the magnet for my Apple MacBook Pro. That's painful because you try to find, like, when you go to, like, a talk or a speech or try to present something, I think, for me, the easiest way is, like, AirPlay, right, Wi-Fi or Bluetooth to connect to the projector. But in reality, you always need this HDMI cable. And this guy connects with my Mac. There's some problem. It depends on...now I always bring my adapter with me. It's just like, we have that [inaudible 28:04] like, you know, it almost, like, very frequently, if we're meeting, you have to show your screen. How can we design less physical but it's user-friendly, right? People use Mac. People use Apple, use, like, Microsoft. How do you design something like a universal adaptable to everyones, just sharing screen? This is what I need. So, I think this could be one bad design, I think, at this moment [laughs]. SAMI: Yeah, that's a great example as well, and so frustrating. And I wonder if it's, like, a money-making scheme, you know, everyone has their own chargers. And that's a way kind of they make some income as well on the side. Jared, what have you seen in the world? What's your pet peeve? What really grinds your gears? JARED: This was easy for me. It came to me straight away. Any door that has a handle that you can wrap your hand around which signifies it should be pulled that is push. It's just, I mean, what is going on there? It drives me bonkers. SHENG-HUNG: [laughs] SAMI: That is brilliant. I think it's only fair if we flip the question, right? And then, we say, what's the best thing you've seen designed, right? There must be something out there where you've gone, "Oh, that is so useful. That makes so much sense. Why haven't we done that until now?" And have you kind of...I guess this is for Sheng-Hung, like, have you got any inspiration from that sort of thing? SHENG-HUNG: I have to be honest. Like, I really feel like in the past, I'm kind of scared about, like, use your face to unlock your phone. But the more I use it, I feel like, oh my God, this is so convenient. You just look at it. I know it's a bit scary because they have all your biometric data information. I know even you protect under the regular law, but still, I feel like, yeah, it's so seamless connected. And I feel maybe the better answer is like, I feel a great design is, like, to reduce the friction between the transition of devices by devices, right? So, for me, I mean, so interface by interface. So, when I share the data on my phone, what does that mean? From phone to my computer or phone to other people, right? All the different interfaces changing. The less friction, the better. I feel seamless connected. So, you know, AirDrop, super convenient, photos, videos with people, Mac users. But what does that mean for, like, Windows users, right? And so, every platform has their own, like, spec, or criteria. And I feel if the user can feel the seamless friction between these interfaces, for me, that could be a great design solution. JARED: I love that answer. And I love that description of reducing friction. It reminds me a little bit of, I think, my favorite book on UX is by Steve Krug, which is "Don't Make Me Think." And it's just all about doing the simplest thing, reducing confusion, overcoming objections, and reducing friction. So, I really love that. I do have an answer for this one as well. It's a little bit selfish or focused on my own life. So, I have a dog. She's a Welsh Terrier called Rosie. She's just turned one. Whenever we used to go out, you've got to take water for her if it's a hot day. I always used to take a bottle, whether you could unscrew the top or not, I'm not sure, Sami, and, like, a little bowl to put that in, or you use your hands. And, invariably, she's not going to drink all of the water, so you've got waste. You throw that out. The bag gets wet, all of that. Someone has designed this really cool bottle where the top is actually the bowl. It's an all-in-one. And you press a button; the water goes into the bowl. She drinks. Whatever's left, you press the button again, turn it upright. And the water just flows back in into the rest of the bottle. It's such a simple thing. But, like you say, it just reduces that friction. Anytime a problem no longer exists, manual to automatic cars, fight me, I'm all for it. Well, that's a problem solved. That's less friction. That's beauty in the world. SAMI: Yeah, I think it's amazing. When you think about these examples, it really brings out how much of an impact design has. So, you can have the best product in the world, but if you don't get that frictionless design, or you don't get that design that's going to really bring that improvement, it's going to be difficult to make that product a success. And I think there's some, like, when I think about leaders and innovators in this kind of space, so I know you already mentioned IKEA and I think of Apple. And I don't know the answer to this, and maybe our listeners also wonder, like, how do these companies...they seem to keep getting it right. No matter what happens, they seem to set the trends, and they get their design spot-on, and they innovate in that space. How are they so successful in their design? SHENG-HUNG: I think a recent example is like, you know, like, Apple just recently launched the Vision Pro, right? The XR, the goggles. And put the demo time 30 minutes to get in-store experiences. You're booking the demo time with them, the 30 minutes. For me, I wrote an article about it. It is less about the goggle itself. It is about the whole experiences. The time you enter the store, right, and then you're waiting there, who guiding you? The Genius Bar people guiding you. You sit down. You have the prescription and your glasses that get measured, scan the QR code, and find the match [inaudible 33:35] pair of goggles that fit your [inaudible 33:37] of your face. And they put it on. They sit on the side, use the iPad to guiding you, and tell personal experiences or stories. These companies are very design-driven, vision-driven company. They really think about the whole experiences of users, right? And, for me, it's too pricey, for me, the product, obviously, right now. But I have very delightful, positive experiences because of that 30-minute demo. So, I kind of plant the seeds in my heart. Oh, if the second generation or something have discount, I would definitely want to get one for myself. Not really because...it's a great design for sure, but also, the impression I have. And I feel that really, really, like, make a difference, right? It's tiny. It's very subtle. They can, "No, we don't have, like, demo experiences." They can just purely sell the product. But I think they sell something bigger than just product. Branding user experiences, delightful experiences. And I can really feel that, and that's really powerful in the end. JARED: Do you think that that sort of level of design is limited to the companies that can afford it like the big names? Like, obviously, there is a cost dedicated to having the time and to putting the resources to that. Is it always just going to be the big players, or are there things we can do to democratize that availability for the startups, for the SMEs? SHENG-HUNG: I actually think it's about a company's culture. So, another example I would love to share is, like, when we did, like, an inspiration trip in Tokyo, and there's a very famous, like, chain bookstore called Tsutaya bookstore or Tsutaya electrics. So, to my surprise, like, yeah, it's a big bookstore, and we probably think bookstore selling books. No, they're actually selling a lifestyle. So, for example, like, if I want to buy the book around how to use a camera, right, the way they curate it, it's like, yeah, we do have the books around camera, but also, we'll put the real camera, like, near the book. So, they curate the whole experiences. You flip the book. Oh, this is so cool. Thanks, I want to try it. You probably, in the end, you got both. So, very interesting and also very human-centered, like, retail experiences. Why did I say culture? Because when I entered the store, I asked for one book I was looking for. The staff came to me, and she bring two books to me. One is the book I want, unpack. And one is the book...it's the same book, but without the plastic cover. It's brand new. And why she brought two books to me because if I want to buy this book, I not only read inside, but also, I can just get the new one with me to check out. And this is so subtle, right? Because they're not just bringing you, like, the sample. They also bring the final product with you. So, I feel that kind of culture is, like, very strong, customer-centered, think about your needs, think about your next step. So, they kind of plan ahead, and this is so strong message to me. Oh my God, this is such a great design culture, or at least a human-centered culture to think about my needs, my decision-making process. So, I feel connected with that, and I feel like, yes, they have money, but also, like, they really cultivate that culture within the...not just...they also send a message to their customers. SAMI: I feel like, Sheng-Hung, we could speak to you for hours. I mean, you are opening my world and my eyes to a different world of design. I've got one final question for you before we wrap up that I wanted to cover. I've seen from your website, like, you've personally designed products. So, out of all the products you've either designed yourself or you've been involved with, what would you say, and could you describe for us your favorite product that you've designed yourself? SHENG-HUNG: I think my favorite product is, like, I help and re-design, like, Shanghai Library Innovation Space that, for me, is OMG. Oh my God. It's crazy. Like, one single team, my side project and collaborate with the full staff, librarian, the leadership team. What is powerful is, like, library for them in Shanghai, it's a local hub to connect the community and also to teach, to learn for the younger generation how to use the space. For sure, most people use that space for, like, self-studying, you know, activity and all this stuff. But, for me, like, it's so impactful because every single change that means a lot of impact because it's a public space. And also, it's really, really powerful. Like, you think about the decision-making process. You have to think about feasibility, viability, and also desirability, all things to connect together. And it's really hard, not easy process. It took me about a year-long project. And I'm really happy because, in the end, it's really from sketches, concept, prototyping models, all the way they rebuild, modify the design, integrated. And now the new library they build on another area of Shanghai is really based on this model and framework. I'm very happy, and I also feel like, yeah, design can make a positive impact. It's not like a concept. It's real. And it's nice. It's painful, but it's really satisfying, yeah [laughs]. SAMI: That's really cool when you get to a point where you've done something, and then you see people using what you've designed and, like, enjoying that space and benefiting from all that hard work that you've put into. I have to thank you so much for joining us and giving us time today on the Giant Robots On Tour Series of the Giant Robots Smashing Into Other Giant Robots podcast. Our listeners don't know, but you've had about two hours of sleep. SHENG-HUNG: [laughs] Yeah. SAMI: So, it's probably time for you to get back into bed yourself. But that is your dedication to us. It's been an incredible episode and an incredible chat. I finally understand why Jared does not like doors. I myself, you will understand if you see me in the street and I'm tearing a bottle cap off of a bottle, you'll understand why. And we need to sort Sheng-Hung out with more adapters with just a single charger for all his devices. If people want to get a hold of you, Sheng-Hung, where's the best place they can reach out after listening to this podcast? SHENG-HUNG: Yeah, definitely, you can reach out through my personal website portfolio. Yeah, shenghunglee.com. And I'm happy to respond and discuss about design-related topic. Thanks for having me on this podcast. It's very exciting, and hope we can create all the great stuff for our society. SAMI: Pleasure. There's always a challenge I give to my listeners at the end, and it normally is just please hit that subscribe button. Jared has promised me that he will do a shoey if we can double our subscribers by the end of the series. If you don't know what a shoey is, my only advice to you is do not Google it because you do not want to know. You can find notes and a complete transcript for this episode at giantrobots.fm. If you have any questions or comments, you can email us at hosts@giantrobots.fm. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See ya. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

In this episode of the "Giant Robots On Tour" podcast, hosts Sami Birnbaum and Rémy Hannequin interview Dan Clark, the Founder and CEO of MindJam, an innovative platform providing emotional and SEN (Special Educational Needs) support for young people through gaming, game design, and digital skills. Sami shares a personal story about how his mother, an educational psychologist, introduced him to MindJam, highlighting its impact and relevance. Dan explains that MindJam was born out of the need to support young people who feel out of place in traditional educational settings, particularly those with ADHD, autism, and other neurodivergent conditions. By leveraging popular games like Minecraft, MindJam builds trust and engages young people in a medium they enjoy, transforming therapeutic support into a more effective and engaging process. Dan discusses the inception and growth of MindJam, which started during the pandemic when traditional in-person support became impossible. This shift to online sessions via gaming platforms provided a new avenue to connect with young people, enabling them to open up and build trust in a familiar and enjoyable environment. Dan emphasizes that gaming offers numerous benefits, such as enhancing cognitive abilities, fostering social connections, and providing a safe space for expression. Despite the negative stigma around gaming, he points out that it can be a powerful tool for personal development and emotional support. MindJam has grown significantly, now with 110 mentors supporting over 2,000 young people globally, showcasing the scalability and effectiveness of this approach. The conversation also touches on the broader implications and challenges of integrating gaming into therapeutic and educational contexts. Dan highlights the need for societal perception shifts to recognize the positive aspects of gaming, counteracting the negative media portrayal. He underscores the importance of educating parents, educators, and social services about the benefits of gaming and how it can be used constructively. Dan shares inspiring success stories from MindJam, illustrating how gaming can lead to real-world achievements and personal growth. MindJam (https://mindjam.org.uk/) Follw MindJam on Facebook (https://www.facebook.com/MindJamOfficial), LinkedIn (https://www.linkedin.com/company/mindjam/), or Instagram (https://www.instagram.com/mindjamofficial/). Follow Dan Clark on LinkedIn (https://www.linkedin.com/in/dan-clark-58533220b/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript:  SAMI: Right, we are back again. And this is the Giant Robots Smashing Into Other Giant Robots podcast, the Giant Robots on Tour series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. I'm your host Sami Birnbaum. RÉMY: And I'm your other host, Rémy Hannequin. SAMI: Let's get into it, Rémy. Joining us today is Dan Clark, the Founder and CEO of MindJam, a platform that provides online one-to-one sessions, providing emotional and SEN support for young people through gaming, game design, and digital skills. Dan, full disclosure on this one: so, about a month ago, right? I get an email from my mom. Now [laughs], this email says, "You've got to check this guy out. Go and take a look at MindJam." And I'm thinking, mom, I don't get these emails from you. This is not the normal sort of thing I'd get from my mom on your average weekday. And I know in the past, like, I've told her that I'm kind of doing this podcast thing, and I'm starting to regret, like, telling her this. Like, what is she throwing my way? But I get into some research...and maybe for some context, actually, which is helpful because my mom isn't just doing research for the podcast, my mom's an educational psychologist. So, she's been doing that ever since I can remember. I remember growing up as a kid, and that was, I mean, she assessed me numerous times. And she works, I guess, similar kind of to the children or people that you're working with, people with ADHD, autism, neurodivergent children, just often who are struggling in school and trying to find where they fit. And I start doing my research. I look into it, hit the website, hit your LinkedIn. And I'll be, like, totally honest with you: We were both just blown away by what you are doing. And this is coming not only from me, and I work in the tech industry, and I've got a history of slight gaming addictions, which we might touch on, but also coming from my mom who works on the other side and works with all the local authorities. She does the kind of tribunals that they have to do to try and get people into the right schools and kids into the right schools. And, literally, we were blown away, and I nearly got lost as well on your website. I found some kind of gaming streams that you do, and I feel almost like we missed a trick here, Rémy, because we could have done this podcast on Minecraft. It's such a nice flow, right, when you're streaming. DAN: Yeah, it makes it easier when you've got that distraction there as well. You can just chat about it. Thank you so much for inviting me on. It's a pleasure being here and, yeah, I'm glad you kind of understand what we're doing here. MindJam itself is four years old now. But I was doing things before in the pandemic, similar. But once the pandemic hit, that was the key moment where everything went online for my support with young people. And, suddenly, the light bulb came on, and I was like, this is a way in. You know, there are so many young people that are struggling, lost, feel they're stupid, and don't fit in. Yet, actually, they're amazing. But, you know, a standard way of sitting in front of them going, "Tell me why you can't go to school. Why can't you do this?" you know, it doesn't work. They don't trust that person. They've got trauma. They've been, you know, battered down by education and by health services. And so, to suddenly have someone who comes in and goes, "Oh, so you love Minecraft. Oh, I love Minecraft, too. Let's join in. Let's go in a world." And then, you can build that trust to then go, "How's your week been then?" Or, you know, and start talking, and you're just on the same wavelength. And, for me, it was something as soon as I sort of realized, it was like, this is...of course, this makes perfect sense. And then, I looked and saw nobody else is doing it [laughs]. So, I started off MindJam just on my own. At first, very quickly, we got working with lots of...in the UK, we have local authorities, which is the councils around, so seeing there is a real, you know, thing that they would work with us. So, that was great, to be recognized as actually a real service, rather than just someone playing games with kids. It's like, no, this is real. This really works. And then, it quickly got bigger than me, and now we are at 110 mentors working for us, and we're supporting over 2,000 young people all over the world. SAMI: That's incredible. DAN: It's a mission of mine, you know, we'll go more into my sort of history, but I've got two neurodivergent children: both autistic, one's ADHD as well. When you see something that you think is going to work for your child, to then suddenly see it's got, like, a two-year waiting list, which most have, it's heartbreaking, and you know it's going to be too late. So, it's always been my mission with MindJam to keep that waiting list as small as I can, but also, obviously, expanding with quality mentors and all that. So, you know, we generally tend to always say about three months before we can sort of get that support for young people. But yeah, it's something very close to my heart that I'm so passionate about and, yeah, it's been a great journey so far. SAMI: You can tell. It's so interesting because, like you say, when you find something that works for your kids. Because when I was younger, I struggled with separation anxiety a lot in school. So, I would have days when I would really struggle to go to school. During my high school period, I went to the Royal Free, which is down in Hampstead, so not too far from where I grew up and not too far from my school. And my parents...I tried to engage with a therapist. But it's almost like, I don't know if I wasn't cognitively or intellectually developed enough to engage in that way, but it didn't work. Ultimately, I did kind of one or two sessions. I remember filling in some questionnaire and thinking, like, I don't get this. This doesn't make sense. And what you're talking about, if I understand correctly, is you're coming to where the child is at. You're coming to a safe space for them, a place where they feel comfortable. It's almost like a world which is predictable. Whereas the outside world is very scary, right? Especially for people who have generalized anxiety disorder, like I said, autism. It's very challenging. And so, you come to their level, and you say, "Right, let's find a place where we all feel comfortable." And then, we can start to engage. And you say, like, you know, the pandemic was a little bit of a light bulb moment. What's been the biggest barrier then? So, you've found yourself kind of going into this and saying, right, this is something which works. It works for my kids. I want to make this available, accessible. What's been your biggest barrier to getting this off the ground and getting it working? DAN: It's the negative thoughts and the way the media portrays and education portrays gaming, basically. That has been the hardest thing is most parents are on board, but they still feel a little bit ashamed of how social media is on gaming and screen time. And they're very worried that they're not doing the right thing. And we come in a way of also educating. We educate the educators. We do training plans for schools, and for social services, and all sorts because there are so many benefits to gaming that aren't recognized. And, you know, gaming is still generally quite new. It's evolved so much in the last even 10 years. It's insane the way the characters have evolved. And the emotional nature of games now is really complex and, you know, young people and older people can get so much from them. But gaming still, in general, people are still like, "Well, get off that. Do something actually worthwhile." It's like, it's so worthwhile. There's so much, you know, strategy game you've got so much from it. And a fast-paced shooting you've got cognitive abilities. The perfect example I've got is, did you hear a couple of months ago a young lad, I think he was 13, he beat Tetris. SAMI: Yes. DAN: He completed Tetris, which is incredible, you know, it's like, oh, wow. And the first thing the newsreader said to them, the media person interviewing him went, "You should get out more." That's the way she portrayed it, rather than going, "What an achievement it is. You should get outside more." I'm literally like, what? What's going on? You know, again, this kid, you know, he's in the Guinness World of Records. What an achievement. He's famous around the world for doing it. It's like, why is that not seen as such a good thing? You know, so yeah, so that was the hard thing was especially schools, you know, they're very frightened of gaming and of change. And so, trying to help them see that, actually, if you meet a young person where they're at in something they love, then you can help inspire them and help find out why they can't deal with the things, why they can't engage with school, and also inspire them for future learning careers. Even healthy gaming comes from having that understanding of how they're gaming. So, if someone's sat up all night gaming, yeah, we all know it's not great for them. But if you just say, "Gaming's evil. Get off it. You're wasting your time. I'm turning that off," they're going to want to rebel against that. Yet if you come in and go, "Oh, wow, I can see why you were sat up all night doing that. But have you noticed that you're not as good at playing when you're really tired or really hungry?" And if you look at the top e-sports players, they're athletes. They exercise; they eat well; they sleep well. So, you know, if you embrace gaming a bit more, you can get that trust and that bond to then help inspire in other ways. RÉMY: I mean, I could talk about it for a long time. It's really refreshing to hear someone talk about video games in such a positive way and talking about the benefits. And you even mentioned strong players like athletes. It's really refreshing. And I'm wondering, how did this knowledge come up to you in the first place? So, I bet you might be someone enjoying playing games yourself. But how did you see all these benefits yourself? Because, unfortunately, it's not something we talk a lot about. As you mentioned, in the press, we hear about all the negativity. Every time there is a strong event, we blame video games, all that. And we forgot all the stories where the video games enhance people, if they have trouble or not. It can be very beneficial to a lot of people. So, how did you see this value yourself? DAN: Yeah, well, yeah, I've always been a gamer, you know, ever since Spectrum 48K, I think you had. I'm showing my age now, but it was mainly when the Sega Megadrive, and from then, PlayStation onwards were my days. And me and my brother used to have great times together on that as well. You know, it was our bonding. But then I think the biggest light bulb to me...before the pandemic, I was a teacher. And I used to teach music and ICT and computers as well, and having my children as well, and both in school connecting with the young people. Because I was a gamer, I could talk about the games that they're playing with them and to see their eyes light up...and you're on a different wavelength with that young person. They suddenly got this trust in you, and they want to tell you all about what they've done on Minecraft, or what the new season of Fortnite's about. And it was having such a beneficial effect on them and same with my family as well. We, you know, both my children are autistic, and we've got, you know, we have a lot of difficulties around that of bonding together as a family, yet our closest moments have been through gaming together. So, Mario 3D World was the first one I remember with my children playing, and we could play at all levels. So, my son was about four and, you know, he was often in a bubble, killed, and floating back onto the screen again. But, you know, we had a great time. And I was suddenly, like, looking, thinking, this is amazing. You know, nobody hears about this side of it that it's bringing us together. And so, from there, I then started doing after-school gaming clubs, so not coding clubs, nothing like that. It was gaming. And the young people they loved it. It was oversubscribed. Masses of kids came to it. We had all sorts of things from Super Smash Bros, if you know that, to, you know, to PlayStation games, Go Simulator, and everything playing. And we just had a whale of a time, and they could really relax and make friends. And, again, it was all coming from the joy of gaming together, basically. And it's, you know, as much as some people might not like it, it's bigger and bigger. It's the biggest entertainment industry now. And, you know, on the other side of it, there are so many careers in it. If your young person has an interest in gaming, see what they're interested, help it, champion it because it's, yeah, you know, there's such a future there. But yeah, that's my story, basically, and where that sort of light bulb came from. And then, I've done a lot of research into the benefits of gaming and how you can use that for connecting with young people. And, you know, so many games now have characters with, you know, emotional things going off, or, you know, you can talk about feelings even in games like Minecraft where the characters don't talk. But you can be like, how must that person be feeling there? And, you know, you can really bring in real-life situations while gaming and also have a lot of fun, which I think is super important as well, which sometimes gets forgotten about. But, you know, real life is really enhanced by having loads of fun, and gaming's fun. SAMI: Yeah. It's so fascinating. As you're speaking, I'm having this internal dilemma, right? Because, in my head, everything you're saying is true and makes sense. And I believe it, and I've seen it. And then, I probably still harbor those feelings that are almost entrenched, like you're saying, in the media with, you know, the person who completed Tetris. And those sorts of feelings are still, like, a little bit entrenched to me in terms of the negative sides of gaming. Like, I guess I grew up probably similar to you, where it was like, "Well, why aren't you outside more?" and the negative aspect of it. I spoke about this in a different podcast, which I've apologized to my parents for mentioning in public. But when I was in university, it's too late now, I also kind of developed, I would call it probably, like, a small gaming addiction. I don't know where it would sit, but I was doing all-nighters Playing Call of Duty, Modern Warfare. And so, there definitely is a negative side. But I like what you say about, well, actually, you can address that in a healthy way. But then, this week, just this week, which is quite uncanny, my seven-year-old comes, and he says, "Daddy, I really want to get an Xbox, you know, my friend's got one." And he's just starting to get to that cusp of gaming. So, in my head, I say, yeah, like that makes total sense, and I imagine the benefits and the fun time me and him could have on an Xbox. But I still struggle with those feelings of...maybe they're my own worries of, well, but what if he neglects his other stuff? What if he goes into like, yeah, with ADHD, he goes into hyperfocus, and that's all he does? How [laughs] can you counsel me out of this concern? DAN: Well, no, I completely understand, and that is where all our fears come from, especially our generation and how it's put through. But I think young people more and more connect through gaming, whereas I think when we were gamers as young, a lot of stuff wasn't online. So, we weren't playing with our friends. We were playing on our own a lot of the time, whereas it's very social now. Platforms like Roblox and Minecraft are the things that are super social, working together as a team, things like that. But also screen time, I can show you that we've got a whole list of benefits of gaming, actually, that I'll share with you because there's studies that even screen time has been proven not to be detrimental the way we're told it is. And I think we must know that through how we work. Most of us work on screens these days, so. SAMI: Yeah, that's such a point of contention in the house because we currently do only on Fridays. So, they get, like, two hours of screen time. I don't know if that's strict. I don't know where I am on that. Do you have, like, with your own kids, or how do you handle that discipline? So, let's say I get the console, right? I bring it into the house to my seven-year-old. Do I limit it with screen time? How would you approach that sort of thing? DAN: Obviously, with a seven-year-old, it's a little bit different from...mine are now 17 and 14. So, we discuss it more, but yeah, definitely, you know, have boundaries. And also, if you're worried about how they're gaming, maybe have the Xbox in the living room, so instead of gaming in their bedroom, they're gaming when you're around, and it's a shared family activity. And then, it's easier to say, "Well, we're going to be having food in a minute. So, finish up on that game." And you can have all that understanding. But I think also, you know, that other side of things of coming from seeing what they're playing. I talk to parents a lot about this, and they get, you know, they see frustrations in their young people when they're trying to get them off. But they don't realize that maybe they're playing something like Fortnite or something that's a bit more online team-based, where if they pulled them off the game in the middle of the match, it could be detrimental to the team they're working with, their rankings. You know, they could even get banned from the game for a few days, you know. So, understanding and them being able to work time management together, being like, "Well, after this game is finished, this is where we're going, you know, we've got to go out. We've got to do this," you know, there is a give and take there. And I'm not saying there isn't negatives to gaming. We need, you know, everybody needs a break as well. But, again, through the understanding of what they're playing, you can have those conversations. If you're not playing them or watching them and don't understand what the game is about, and what the joy is about, there's going to be a gap between you, you know, where the young person is going to be like, "You don't understand me. You don't understand why I want to play this." My kids, you know, we went from the other [inaudible 17:37] because they've had severe problems at school, both of them, through their neurodivergency, and gaming has really helped them both to regulate. And maybe when you're saying about yourself when you had problems, and maybe there was something else going on. And then, the gaming was a way for you to cope, that safe space to go to that was actually working in a way as a little bit of therapy and keeping you grounded, you know, as well. So, you know, there's two sides to see it. But yeah, definitely, I can understand the worries of staying up all night playing it or not doing your homework and playing it, although I have different things to say about homework. But to say it's not actually beneficial is wrong because, you know, you just got to look at something like Minecraft and the amount a young person can learn, everything from biomes, and blocks, and diamonds, or ores to actual mathematics and things. And it naturally leads onto PCs and learning how to code things and who knows where that's going to lead, to creating something completely new. So, I worry for the ones that are heavily restricted on screen time. I worry that they're being held a little bit back. You know, that might sound a bit controversial for some people. But when most jobs are digital and you're not allowed to learn, I mean, the young people I see they're so gifted at such a young age in understanding digital things that they're going to be at the forefront of the new technology. So, it's almost like, yeah, I think it should be embraced with both hands. RÉMY: There's an incredible opportunity to learn new things through video games and to be happy and to share, like you said. And I bet our audience is already quite open to video games, but we never know it. I think it could be interesting if you could provide, like, a very simple, not comprehensive list of famous games and the kind of skills and benefits they provide you. You mentioned Minecraft; you mentioned creativity. But what kind of games and skills benefits you? You could say for our audience to understand more about the opportunity that is out there. DAN: Yeah, I mean, there are so many. But yeah, so, if we look at your normal shooter game like Call of Duty, and Fortnite, and things like that, that is for cognitive ability. You know, getting those dexterity in your hands and learning those [inaudible 20:11] of pressing buttons is more than you think. It's really training that brain and getting that brain working really quick. It's proven to boost your brain power, your gray matter. It's actually proven that gaming, in general, just boosts your gray matter. I mean, we all know about doing brain training games, but all games using that brain, you know, it's much more advanced than sitting watching TV. But then if you go into more things like puzzle games, so things from your Tetris all the way through to more advanced ones like Portal or strategy games like Civilization and things, there is so much you're doing. You're boosting that brainpower, and you're thinking all the time. But then you can get into...yeah, back onto the shooter games as well, they help with spatial recognition. So, it's actually helping to spot things from a distance: dangers or things to collect. You can see them, and it actually enhances eyesight. It is proven to enhance eyesight, which is great. Decision-making and leadership skills, which is a key thing people talk about for business, is all there when you're in your team of shooters. You're playing Overwatch or you're playing, you know, any game like that. You know, there's always somebody leading or, you know, saying what should be best, seeing the best strategies in there. Problem-solving comes into all sorts so, obviously, in shooters and things again, I'd- say, but also your Minecraft. You know, you've got to create a certain thing to defeat the dragon or whatever you're doing. There's always something, or if you're building something. But then, of course, your high-end puzzle games and even things like Mario. I mean, they get so complex in the problem-solving to overcome a level. Again, the brain power, and the brain power seeing these young people that they're way more advanced than we were playing games. The games are so intricate and so hard now. One you never hear about is social skills until...I think the pandemic helped that a bit. People started to see, oh, Animal Crossing, it's a great way to connect with people. And, you know, and Roblox as much as it gets a lot of bad press, for young people to connect and play, and lot of it is almost like playground role playing play, and they're playing together. You know, there's games just based in Ikea, and they're shopping, and [laughs] things like that. It's really good for them to be doing that. And health and fitness surprisingly, of course, is in gaming. So, obviously, a lot of Nintendo Switch games are sort of standing up, you know, playing switch sports and things, but then virtual reality is huge for that. And if you've ever tried Beat Saber, that's a real workout, which is really good. But there's loads of boxing ones. There's one that kids play now called Gorilla Tag, where, oh my God, that is such a workout. I have mentees that I work with, and then we'll be like, "Oh, Gorilla Tag," an hour of that, I am exhausted. Because you're just flinging your arms around like a gorilla trying to move fast. It's amazing. SAMI: I saw a post you did recently about there's, like, a Greek mythology level on Fortnite, like, an educational aspect [laughs]. It's so funny because I remember playing God of War on the PS2, and I learned so much about Greek mythology. Everything I know comes from God of War. And so, there's also that educational aspect. DAN: Yeah, exactly. You get this deep dive into something, and you really find what you're interested in. So, I've got a kid, and he loves this game called War Thunder, which is all about planes, World War planes, and he can tell me everything about every plane and what country it's made. He can spot it a mile off. You know, "Oh, that's a Russian plane from so and so. Its weak points are here. It was built by so and so." And it's like, you're a genius, and it's all come from, you know, this game's sparked this real interest. And, you know, like I said, Fortnite brings it in, God of War, of course. Assassin's Creed is amazing for things like that, history, it goes from Egypt times. And they even now have walkthroughs in the game where...this needs to be used in schools. I don't know if schools embrace it yet, but you don't have any of this story and the killings and stuff. You just are going through history and walking through the towns and things like that, which is brilliant. The latest one for Assassin's Creed was Vikings, wasn't it? And that was brilliant because that brought in the UK and how it was when the Vikings came over. There's so much stuff. I've got a young person, and he loves this game called For Honor, which is all about medieval sword fights. And he got such an interest in weapons that he's then become a blacksmith. He's enrolled onto a college course apprenticeship being a blacksmith. He wants to be making armory and swords for movies. You know, he said like, "Look, Lord of the Rings, that's all made properly, isn't it?" I mean, that's [inaudible 24:50] SAMI: Wow. DAN: Yeah, it's amazing. One other thing that the games bring, which I think is amazing, is mindfulness as well. There's a huge thing of that. Yeah, like I said, going back to maybe yourself when you were gaming at night, and you maybe needed to destress and maybe take your mind off something, you can get into a game and almost...there's a thing called the grind in the game. Minecraft has it a lot, where you've just got to get yourself a hundred diamonds, or whatever [laughs]. So, it's like, you can almost turn your brain off and just do that, you know, and it can be so super relaxing. And you can get into this thing called flow state. A lot of driving games are like that. If you hit every corner perfectly, you're kind of just in this dream-like state where you just...everything's going well. And that brings a euphoria, too. There's so many good things. But now there's loads of games that are actually based around mindfulness. Tetris is one that's been proven for that. But I don't know if you've heard a more recent one called PowerWash Simulator. Now, this game was one of my most favorite for the last couple of years. All you're doing is washing stuff with a power washer. But the way it works, it gives you a little ding when you've cleaned something properly, like a [vocalization]. And it just...you stand back and look at your job. Honestly, it's amazing. But now Oxford University are doing a full study on it because they realize how beneficial it is to relaxing and chilling out, you know, and just making yourself just feeling happy when you need to just de-stress. It's amazing. RÉMY: I can totally relate. I remember a few years ago, I played GTA 5, and GTA 5 is the kind of game famous for arbitrary violence or all this kind of stuff we hear in the media. But I remember me playing and sometimes I wanted to play just to take a bike and to go on the road and to see a sunset. And, of course, we could argue that I can see the sunset out there, but, in a game, it's just a piece of art. At work, recently, we just had a conversation about beautiful games. So, we weren't interested in all the features or how the game would work but just how beautiful it is. And sometimes we just play video games because they're beautiful. And so, they could provide so much on the intellectual level, on the skills, but also, just as piece of art, just beautiful things made by beautiful artists. DAN: Yeah, it is amazing when you see that. And yeah, I get that completely with GTA. It gets a lot of bad reputation, you know, and story-wise, it is very adult. But, you know, it's the biggest game in the world for a reason. And, you know, like you said, you climb the mountain, you look at the view, you know, it is such a lovely thing to do. There was a game, Red Dead Redemption. I had a young lady I was mentoring, and she was situationally mute, which means, you know, she couldn't talk to anybody. She used to type her responses to me. But she loved Red Dead Redemption, loved horses. And she actually created a group from all around the world, where they would all meet her on a Friday in the game, and she would take them on horse trails. And so, this is all in the game, and she would just take them around to beautiful spots, do nice little jumps with the horses, setting up camp, you know, and, I mean, that's [inaudible 28:08]. It's amazing. And yeah, she ended up making a horse game on Roblox, and that doing really well, and her actually working for Roblox themselves. So, yeah, you know, it all inspires them to work on that. And, I think, sorry, I'm going on tangents here, but also, as you say, appreciating art. There are so many different sides to gaming. A lot of people used to think gaming is just coding, and I don't want to be a coder. That's confusing. I don't want to do that. If you look at the credits that roll on a main game, and they go on for, like, about an hour. There are so many different jobs from artists, storyboard writers, level designers, musicians. There's everything there. The coders are just one part of it. So, as I said before, there are so many career opportunities there, either starting up your own business as a self-employed person or getting involved in it. One I love...a lot of the neurodivergent people I work with [inaudible 29:07] is being a games tester. Because the first thing my son ever does is, if he gets a game, he tries to break it. He tries to find where he can walk through a wall, or something like that. So, it's like that job would be ideal for you. It's like, it's amazing. And that's a job. That's a really important job as well. SAMI: Yeah. When you talk about these stories, they are inspirational. Like, I feel like almost, like, a flutter in my heart as you talk about this kid who maybe felt he has kind of no hope or very little opportunities to actually honing in on this Viking game and then being able to go and become a blacksmith, or this other person you mentioned who's now with Roblox. Yeah, I almost wish, like, they had more publicity around them. And maybe we're kind of doing some of that work now. What would you say is your biggest success story? DAN: I guess MindJam in itself I think is just, I mean, it's way bigger than me now. Obviously, it was born from this idea of giving young people the time and the respect. They are doing something that they love to do and is beneficial. That's what I found was everybody...even when I was teaching, we used to have this connection with the kids, and I used to work one-to-one with the, you know, special education needs, young ones. And a great connection talking about gaming, and their eyes would light up. They would talk about their week, and how they were feeling, and what they achieved. But then it would always be, in the back of my mind, we need to get back onto what we're supposed to be doing and, you know, I need to tick these boxes. And there's always something wanted from them. And it's the same if they go and see a health service. There's always something that they want from that young person. Yet if you just approach them and say, "You know, let's do what you want to do." It's child-led. It's low demand, and let's see where that takes us. That's where we got to discovering about the blacksmith thing. And that's why we've got young people making albums and things with MindJam. You know, it goes anywhere. I've got one young person who shows me Tai Chi, you know, that's our MindJam session. It started off from Rocket League. So, it can really go anywhere. But yeah, sorry, going back to the big success, it is every day now I get a message saying how one of my mentors has helped a young person to help the whole family. That is just the best thing in the world. You know, this is something we've created, and we work hard. We work really hard to make sure we've got the best people. You know, and we're well-trained, and informed, and everything. To hear that it's really making such a difference, and, you know, some people say we're saving lives, and, you know, I just have to pinch myself. Me and my wife we were just like, we can't believe it really how amazing it is. But we're just on a mission now to make sure it's accessible for as many people who need it. SAMI: Yeah, I've seen some of the reviews on your website, and they're heartwarming. But, like, it kind of makes sense, right? Like, for some people, this is the only place that they feel safe. They feel comfortable. You imagine all the cortisol that's going through someone when they're in that fight or flight moment, and there's lots of stress and anxiety. And they enter into a gaming world, and they can escape. And all of a sudden, that reduces. You're dealing with a different person. You're dealing with someone who feels happy, who feels content. And then, you're opening up their mind to have other conversations, you know, like you say. I really recommend it to our listeners. Go and check out the stream. You do kind of...I've seen you've done a few episodes of streaming with other mentors. And it's fascinating to see how all of you, whilst you're playing, are in a conversation about, "Oh, how was your week? And how's that been going?" And, you know, something happened over there. And it's like, you're just in a more of a relaxed state to have those conversations. DAN: Yeah, you know, it's been used before, you know, LEGO therapy is kind of like that. You know, that's what MindJam is in a way is play therapy, but there's so much more you can do with the digital platform. And we're at an amazing age as well, where most bits of software are free. I'll click on like, you know, if they want to look into 3D modeling, it's easy to get a copy of Blender. If you want to get into Unity or Unreal Engine, I mean, there's always into...and it's all, you know, what a wonderful time. When we were younger, if I wanted to get into game design, it was so complicated. You didn't know where to start where, you know, so yeah, it's really amazing. And another thing that I love as well is the mentors that work for us. Most of them are really [inaudible 33:28]. I struggled when I was in my early twenties, and I remember seeing a counselor. And it felt like they had no idea what they were...yeah, they're reading from a textbook, you know, and I remember just really patronizing me. And I was just like, you've got no clue. Whereas I think all the mentors we have all said, "I wish MindJam was around when I was a young person." And I thought, that's the key thing for me, their empathy, their understanding. We don't have to solve it straight away. It's just being there and going, "Yeah, that is hard. Yeah, you know, you'll be okay though. And there's, you know, you're not on your own here." And, you know, I think that is...so many people seem to have to try and heal people straight away. And it's like, no, people just need time to talk, and it's the same as adults as well. Yeah, it could just carry on really to all ages really, couldn't it? SAMI: Yeah. And you've also got that buy-in, right? Whereas, you know, I think of myself perhaps going to therapy at that young age. I didn't really buy into it because I was sitting there with an adult who I didn't really know what we were doing. And I was just kind of there for a conversation. And here you've got...you're doing something that they like, and they enjoy. To put my parent and adult hat back on [laughs] because it's something I want to pick your brains on, right? So, working in the tech industry and working in coding, I've read articles about games, which kind of it says that they're more and more...you see it maybe more on the games on the mobile phone. So, they're employing, like, these kind of gambling tactics, so a lot of the stuff where it's treasure chests. And what is it? On Fortnite, it's the packs. On FIFA, it's also, like, you open up the pack and you see what players you get. So, that sort of stuff I also find scary where I feel like you have from the industry...so, whilst you're using the industry in this way, is the industry itself there to promote and perpetuate the benefits that come from games? Or are they looking, I want to get people in; I want to get them hooked; I want to use these gambling techniques, A/B testing, whatever it is? DAN: From all big companies, we get both sides, obviously. So, you got your unscrupulous ones that, oh, go for it. You loot boxes. But I think more and more, especially with young people, they're more and more aware. They're far more savvy than we are in these things. And the good one is EA with, you know, FIFA. They get review bombed because as soon as someone's putting in loot boxes and things, people are just like, you're just after our money. This is a con. It's pay to win. Mobile games are the worst for it, of course. You know, they're quick cash-making things. Again, instead of, like, saying, "All gaming is evil. We should never do it," it's being aware and being aware of what these games are trying to do, which, again, when you're looking at a young child, is having shared gaming experiences. So, you can go, "Ah, can you see what they're doing here? You know, they've hooked us in. We've played this for two minutes, and we've had free play. And now they're asking us to pay five pounds for extra things. That's a bit of a con, isn't it?" And, you know, you can actually bring that awareness, and then they're not going to fall for things like that. But at the other side of it, I see firsthand...I've luckily enough to work closely with Sony. One of their great companies is called Media Molecule. I don't know if you've heard of them. They did LittleBigPlanet, and lately, they had a game called Dreams, which is actually making games on a PlayStation, which is really cool. But they're so accessible. It's all about, you know, making everybody happy, giving people the keys to creativity, and really help making everything accessible. Again, they worked with this wonderful, wonderful artist who created characters, character designs. They'd never met her. She was so socially anxious. She never could leave her house but was actually one of their top artists that they would send the work, send the brief. She'd send this amazing art back, and then they'd pay her. They didn't have to come into the office nine till five for no reason whatsoever. And there's a lovely side, and, of course, there's a business unscrupulous side. And yeah, again, bring that education of that. This is what I think should be in schools. Instead of avoiding the whole issue, is actually talk about being toxic gamers and what that means, and how to deal with toxic gamers, and how not to be a toxic gamer yourself. For those that don't know toxic gamers, it's just people that are really, really mean to everybody, which seems to be a set thing that people do, especially to a new player. It's like, learn how to encourage people in. And there's now games coming out where they ban people straight away if they're being toxic, and it's all about helping that new player feel like part of the team. But again, yeah, let's say if this was actually brought into education, so then we learn about loot boxes and, you know, pay-to-win type games, then young people would be on that same wavelength. They would get it, either that or it would make gaming so lame that no one would play gaming anymore because it's in schools [laughs]. Like, oh, it sucks now [laughs]. SAMI: Yeah, I think that that way that you embrace kind of what gaming is and you say, well, actually, we can see that it's got a benefit. We can see that it's positive. How do we get the absolute most out of this? How can we not hide, stick our heads in the sand to the issues that might be there? And how can we then say, "Let's use this?" And I think, I mean, my mom will be listening to this podcast for sure. But I think it's something which it's quite disruptive what you're doing. I really do feel that way kind of dabbling in gaming, working as a consultant in the coding industry. I actually teach neurodivergent kids as well on the side. And I'm actually mentoring another kid in coding as well. And what you're doing, as I said at the beginning, it's mind-blowing, and we could talk to you for hours. We have a little chat on this podcast, which listeners can't see. And I asked Rémy, like, "Do you have any questions before you want to wrap up?" And Rémy was just like, "I just want to keep listening. I'm loving it." And I'm exactly...I feel like we can listen to...I think me and Rémy game and we dabble here and there as well ourselves. So, it's definitely something which speaks to us so much. But I've got to thank you so much for your time, for taking the time to jump on with us, give us such an insight into the work that you're doing with MindJam. Let's talk about the BAFTA Young Game Designers Award Ceremony Open Day. Give us some info. DAN: Oh yeah. Well, this is a lovely thing. I've luckily enough to be involved with BAFTA on this for a few years. An early success of MindJam was I was nominated as Mentor of The Year and finalist for Mentor of The Year for BAFTA in 2021. And they run this thing called Young Games Designers every year, and it's brilliant because they do...it's two sides to it. One is actually making a game, but then, of course, not all young people are ready to make a game. And, you know, so the other side is a games concept where you could just send in sketches, ideas, things like that. And that's really accessible for lots of young people we work with, of course. But yeah, in July, I don't have the date; it's early July, we have the award ceremony, which is on this Saturday. But then on the Sunday at BAFTA in London, it's an open day for families to come. You have to apply and get a ticket. I'm sure you guys can put the link on here later on. But yeah, MindJam will be there, but there's loads of game places. I think TT Games will be there who make the LEGO games. And there's all sorts of...we have D&D there. We have all sorts and talks on how to get into the industry and things like that. So, it's really a great thing to come to if you're a young person who's interested in gaming. SAMI: That's really cool. So, parents, if you're listening, save up all that screen time so you can use it. A month's worth of screen time [chuckles] at the BAFTA Awards, Young Game Designers Awards Ceremony in the Open Day in London. If people want to get hold of you, Dan, where's the best place? They've heard this. They're inspired. They feel like they've got someone who would benefit from your services. Where's the best place to get in touch? DAN: If you go to our website, it's mindjam.org.uk, and you can email us at hello@mindjam.org.uk. And I think you said this podcast is international, isn't it? So, we do offer sessions all around the world. We have mentors in America, in Australia, in Japan, all over the place basically. MindJam is universal. So, wherever you are, get in touch. And if you're interested in being a mentor as well, get in touch as well, so... SAMI: Definitely, I highly recommend. And I've already got people I can think of that I'm going to be passing your details on to. Listeners, listeners, listeners, our lovely listeners, no one likes missing out on things. Remember that flight you missed? The train that passed you by? Your partner's birthday? I've been there, by the way; I missed one recently. It's a horrible feeling. I cannot deal with you missing out on these things, but I can make sure that this feeling doesn't come about when it comes to our podcast. So, move your thumb. Yes, you, move your thumb. Hit that subscribe button. I can guarantee you, you will never miss one of our podcasts. And you'll hear amazing guests, just like Dan, as we get them in, and we have great chats together on the Giant Robots on Tour podcast. You can find notes and a complete transcript for this episode at giantrobots.fm. If you have questions or comments, you can email us at hosts@giantrobots.fm. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Check her out at mandymoore.tech. Thanks for listening. See you next time. Bye.   AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

In the latest episode of the "Giant Robots On Tour" podcast, hosts Rémy Hannequin and Sami Birnbaum welcome Marc G. Gauthier, a solopreneur and startup coach, who shares his journey from software development to becoming the founder and developer of The Shadow Boxing App. Marc describes how his interest in software engineering began at a young age with QBasic and evolved through various leadership roles at companies like Drivy (now Getaround) and Back Market. His early passion for gaming led him to learn coding, and over time, he naturally transitioned into management roles, finding excitement in organizing and leading teams while maintaining his love for building products. During the episode, Marc discusses the challenges and intricacies of scaling startups, emphasizing the importance of balancing speed and reliability in software development. He recounts his experiences in leadership positions, where he faced the dual task of managing rapid team growth and maintaining software efficiency. Marc also shares insights into the startup ecosystem, noting that most startups struggle to achieve success due to a combination of market timing, team dynamics, and resource management. His own venture, The Shadow Boxing App, represents his attempt to return to hands-on coding while leveraging his extensive experience in startup coaching and advising. Marc also touches on the role of AI in the future of software development, expressing cautious optimism about its potential to augment human workflows and automate repetitive tasks. He advises current and aspiring developers to embrace AI as a tool to enhance their capabilities rather than a replacement for human ingenuity. Marc concludes by highlighting the importance of realistic expectations in the startup world and the need for continuous learning and adaptation in the ever-evolving tech landscape. Getaround (https://getaround.com/) Follow Getaround on LinkedIn (https://www.linkedin.com/company/getaround/), Facebook (https://www.facebook.com/getaround), X (https://twitter.com/getaround), YouTube (https://www.youtube.com/getaround), or Instagram (https://www.instagram.com/getaround/). Back Market (https://www.backmarket.com/en-us) Follow Back Market on LinkedIn (https://www.linkedin.com/company/back-market/), Facebook (https://www.facebook.com/BackMarketCom), X (https://x.com/backmarket), or Instagram (https://www.instagram.com/backmarket). The Shadow Boxing App (https://shadowboxingapp.com/) Follow Marc Gauthier on LinkedIn (https://www.linkedin.com/in/marcggauthier/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: RÉMY:  This is the Giant Robots Smashing Into Other Giant Robots podcast, the Giant Robots on Tour series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. I'm your host, Rémy Hannequin. SAMI: And I'm your other host, Sami Birnbaum. RÉMY: If you are wondering who we are, make sure you find the previous podcast where we introduced the Giant Robots on Tour series by throwing random icebreakers at each other. And find out that Jared likes it when someone takes the time to understand someone else's point of view. Joining us today is Marc G Gauthier, a Solopreneur and Startup Coach. Marc, you used to be VP of Engineering at Drivy, now known as Getaround, and also Director of Engineering at Back Market. You also have been a coach and advisor to a startup for over a decade. Currently, your current adventure is being the Founder and Developer of The Shadow Boxing App available on the Apple App Store. We always like to go back to the start with our guests. Everyone has a story, and we are interested in your journey. So, Marc, what led you into the world of software engineering in the first place? MARC: Hello. Well, happy to be here. And, yeah, I started getting into software development quite a long time ago. I actually learned software development with QBasic when I was something like seven. And, from there, I just kept on learning, learning, and learning and got into school for it, then worked in different startups, and then moved into more leadership position management. And I'm now, like, coaching people and building my own product. What do you want to get? Because it's broad. I've been doing it for quite a while. Like, I don't think the QBasic days are that insightful. The only thing I remember from that time is being confused by the print comment that I would expect it to print on my printer or something, but it didn't; it just printed on the screen. That's the only thing I have from back then. SAMI: Why at seven years old? And I'm taking you back too far, but at seven years old, I was probably collecting Pokémon cards and possibly like, you know, those football stickers. I don't know if you had the Panini stickers. MARC: Oh yeah, I was doing that as well. SAMI: But you were doing that as well. But then what drove you at that age? What do you think it was that made you think, I want to start learning to code, or play around with the computer, or get into tech? MARC: [laughs] Yeah. Well, I remember, back then, I really wanted a computer to play games. Like, I had a friend who had a computer. He was playing games, and I wanted to do that. So, I was asking my mom to have a computer, and she told me, "Yeah, you can have one." And she found a really old computer she bought from a neighbor, I think. But she told me like, "I don't know anything about it. So, you have to figure it out and set it up." And she just found someone to kind of help me. And this person told me to, like, take the computer apart. She taught me a bit of software development, and I kind of liked it. And I was always trying to change the games. Back then, it was way easier. You could just edit a sound file, and you would just edit the sound file in the game, so yeah, just learning like this. It wasn't really my intent to learn programming. It just kind of happened because I wanted to play video games really. SAMI: That's really cool. It's really interesting. Rémy, do you remember how...how did you first get...do you remember your first computer, Rémy? RÉMY: My first computer, I think I remember, but the first one I used it was, first, a very long time ago. I discovered that it was an Apple computer way, way later when I discovered what Apple was and what computers were actually. And I just remember playing SimCity 2000 on it, and it was amazing. And we had to, you know, cancel people from making phone calls while we were on the computer because of the internet and all the way we had to connect to the internet back then. And after that, just, I think, Windows 95 at home. Yeah, that's the only thing I can remember actually. Because I think I was lucky, so I got one quite early. And I don't really remember not having one, so I was quite lucky with that. And so, I was always kind of in the computer game without being too much [inaudible 05:02] [laughs]. SAMI: Yeah, I think that's similar to me as well. Like, it's interesting because my initial introduction to computers would have been watching my older brothers kind of play computer games and actually being told to get out the room, or like, you know, "We're busy now. Don't bother us." And then, what actually happened is when they left the room, I managed to play what they were playing, which was the first ever GTA. I don't know if anyone ever played this, but it is so cool if you look back on it. You could probably find emulators online, but it was, like, a bird's eye view, like, way of operating. And it was probably also that drive where you get frustrated on a computer because you want to do something, so, like you were saying, Marc, where you went to edit the sound files because you want to change something. You want to do something. I definitely think that is something which I felt as well is that frustration of I want to change this thing. And then, that kind of gets into well, how does it work? And if I know how it works, then I can probably change it. MARC: Yeah. And once you figure out how things work, it's also really exciting. Like, once you figure out the initialization file on Windows, like, you can edit, like, what level is unlocked right away. It's kind of cheat codes but not really. And there are some really fun ones. Like, I would edit sound files for racing games. And, usually, it's just a base sound file, and then they would pitch shift the sound to make it sound like an engine. So, if you record your voice, it's just really funny. RÉMY: So, Marc, you mentioned moving to management positions quite early. Do you remember what made you do this move? Was it for, like, a natural path in your career, or was it something you really wanted from the first part of your career as a developer? What happened at this moment? MARC: Yeah, that was not completely planned. Like, I don't think I really plan my career precisely. It's just something that happens. So, I joined Drivy after, like, I was already a software engineer for, like, five years at that point. I joined as a lead backend engineer. I did that for three years. And after three years, the company went from...I think there was, like, three software engineers to a dozen. There was a need for more structure, and the CTO, at the time so, Nicolas, wanted to focus more on products. And it was hard to do both, like do the product side, the design, the data, and do the engineering, the software, and so on. So, he wanted to get a bit away from software engineering and more into product. So, there was a gap in the organization. I was there. I was interested to try, and I was already doing some more things on the human side, so talking to people, organizing, internal communication. I kind of liked it. So, I was excited to try, give it a try. It was really interesting. I found that it was a different way to have an impact on the team. I just kept doing it. And my plan was to keep doing it until I'm bored with it. And I'm still not bored with it, even though you kind of miss just actually building the software yourselves, actually coding. So, that's also why I'm trying something different right now with my mobile app adventure. SAMI: Right. So, on the side, you've got this Shadow Boxing App, which, in my dedicated research, I downloaded and had a go with it. MARC: Did you actually try it, or did you just click around? SAMI: I did a proper workout, mate. I did. I put myself as, like, the absolute beginner. I did it on my MacBook Pro. I know it's built for iPad or iPhone, but it still worked amazingly well. And it kind of reminded me why I stopped doing boxing because it's hard work. MARC: [laughs] Yeah, it is. SAMI: It's not a gimmick this thing, right? So, it's like, the best way to describe it is it's essentially replacing if I was to go to the gym and have a trainer who's telling me kind of the moves to make or how to do it, then this kind of replaces that trainer. So, it's something you can do at home. It was really cool. I was surprised, actually. I thought, at the beginning, it's not going to be that interactive, or it won't actually be as hard or difficult as a workout, and it really was. So, it's, yeah, it was really cool, really interesting to try it. And going into that, you say you wanted to get back more into coding, and that's why you are doing this kind of, like, app on the side, or it allowed you to kind of do a bit more coding away from the people management. You've been involved in a lot of startups, and I actually often get...as consultants, when we work at thoughtbot, we get a lot of people who come with different startup ideas. When you look back at all the startups you've been involved with, do you think more startups are successful than those that fail? Or have you seen a lot of startups...actually, people come with these great ideas; they want to build this amazing product, but it's actually really hard to be a successful product? MARC: I think it's [inaudible 10:22] how to have the right idea, be at the right spot at the right time, build the right team, get enough momentum. I think most startups fail, and even startups that are successful often can be the result of a pivot. Like, I know companies that pivoted a bunch of times before finding any success. So, it's really hard actually...if I take my past four companies, only two are still alive. Like, the first two went under. Actually, there's even more companies that went under after I left. Yeah, it's just really hard to get anything off the ground. So, yeah, it's complicated, and I have a lot of respect for all the founders that go through it. For The Shadow Boxing App, I worked on it for the past three years, but I'm only working on it almost full-time for the past two months. And it was way safer. I could check the product-market fit. I could check if I enjoyed working on it. So, I guess it was easier. I had the luxury of having a full-time job. Building the app didn't take that much time. But to answer your question, I think, from my experience, most startups fail. And the ones that succeed it's kind of lightning in a bottle, or, like, there's a lot of factors that get into it. It's hard to replicate. A lot of people try to replicate some science, some ideas. They go, oh, we'll do this, and we'll do that. And we use this technique that Google uses and so on, but it's never that straightforward. SAMI: Yeah, I'm so happy you said that because I think it's a real brutal truth that I'd also say most of the startup projects that I've worked on probably have failed. Like, there's very few that actually make it. It's such a saturated market. And I think, I guess, in your role as advising startups, it's really good to come in with that honesty at the beginning and to say, "It's a big investment if you want to build something. Most people probably aren't successful." And then, when you work from that perspective, you can have, like, way more transparent and open discussions from the get-go. Because when you're outside of tech...and a lot of people have this idea of if I could just get an app to do my idea, I'm going to be the next Facebook. I'm going to be the next, you know, Amazon Marketplace. And it just kind of isn't like that. You've got these massive leaders in Facebook, Amazon, Google, Netflix. But below that, there's a lot of failures and a massively saturated market. So, yeah, just, it's so interesting that you also see it in a similar way. MARC: What I saw evolve in the past 10 years is the fact that people got more realistic with it. So, maybe 10 years ago, I would have people coming to me with just the most ridiculous idea, like, you know, I'll do Airbnb for cats. And really think, yeah, I just need a good idea, and that's it. But now I feel like people kind of understand that it's more complicated. There's way more resources online. People are more educated. They also see way more successes. Failures are also a bit more advertised. We saw a bunch of startups just go under. It feels like every month I get an email from a tool I used in the past saying, "Oh, we're shutting down," and so on. So, I think it's not as bad as 10 years ago where weekly I would have just people asking me, "I want to build this app," and the app would be just the most ridiculous thing or something that would be really smart, but it's really like, "Oh, I want to do, like, food delivery but better than what exists." It's like, yeah, that's a really good idea, but then you need...it's not only software. There's logistics. There's so much behind it that you don't seem to understand just yet. But, as a coach, so, what I'm doing is I'm helping startups that are usually before or after series A but not too large of startups just go to the next stage. And people are really aware of that and really worried. Like, they see money going down, market fit not necessarily being there. And they know, like, their company is at risk. And especially when you talk to founders, they're really aware that, you know, everything could be collapsing really quickly. If they make, like, three really bad decisions in a row, you're basically done. Obviously, it depends on the company, but yeah, people are more aware than before, especially nowadays where money is a bit harder to get. Let's say two years ago, there was infinite money, it felt like. Now it's more tight. People are more looking at the unit economics precisely. So, people need to be more realistic to succeed. RÉMY: What's the kind of recurrent struggle the startups you coach usually face? Apparently, it quite changed in the past decade, but maybe what are the current struggles they face? MARC: It really depends. It's kind of broad. But, usually, it would be, let's say, a startup after their first round of funding, let's say, if you take startups that are looking for funding. So, you usually have a group of founders, two to four, usually two or three, that are really entrepreneurs that want to bootstrap some things. They're builders. They're hacking things together, and they're really excited about the product. And, suddenly, fast forward a few years, they're starting to be successful, and they have to lead a team of, you know, like, 50 people, 100 people, and they weren't prepared for that. They were really prepared to, like, build software. Like, especially the CTOs, they are usually really great hackers. They can, like, create a product really quickly. But, suddenly, they need to manage 30 engineers, and it's completely different, and they're struggling with that. So, that's a common problem for CTOs. And then, it creates a bunch of problems. Like, you would have CEOs and CTOs not agreeing on how to approach the strategy, how to approach building a thing. What should be the methodology? Something that worked with 3 engineers around the table doesn't work with 50 engineers distributed in 5 countries. And if it's your first time being a CTO, and often founders of early-stage startups are first-time CTOs, it can be really hard to figure out. MID-ROLL AD: Are your engineers spending too much time on DevOps and maintenance issues when you need them on new features? We know maintaining your own servers can be costly and that it's easy for spending creep to sneak in when your team isn't looking. By delegating server management, maintenance, and security to thoughtbot and our network of service partners, you can get 24x7 support from our team of experts, all for less than the cost of one in-house engineer. Save time and money with our DevOps and Maintenance service. Find out more at: tbot.io/devops. RÉMY: In your past companies, so you've been VP and CTO. So, in your opinion, what's the best a VP or a CTO can bring to a scaling startup? What are your best tips to share? MARC: I guess it depends [laughs], obviously, like, depending on the stage of the company, the size of the company. For instance, when I was at Drivy, at some point, the most important thing was scaling the team hiring, and so on. But, at some point, we got acquired by Getaround, and the priorities got shifted. It was more like, okay, how do you figure out this new setup for the company and the team? Like, what is good? What is bad? How do you communicate with the team? How do you get people to stay motivated when everything is changing? How do you make sure you make the right decisions? And then, when I joined Back Market, Back Market when I joined, I had a team of a bit less than 12 engineers reporting directly to me. And after a bit more than a year, I had 60, and I hired most of them. So, here the challenge was just scaling insanely fast. Like, the company is really successful. Like, Back Market is selling refurbished electronics in a mission to, you know, provide a viable alternative to buying new electronics. So, it's basically, do you want a smartphone that is both cheaper and more ecologically viable? And most people would say yes to that. So, a company is insanely successful, but it's really hard to scale. So, at that point, the role was, okay, how do you make sure you scale as well as possible with a lot of pressure while still leaving the team in a state that they're able to still build software? Because it's just really chaotic. Like, you can't, like, 5X your team without chaos. But how do you minimize that but still go really fast? SAMI: Yeah. So, not only did I try that Shadow App. I actually went on that Backup website. What's it called? It's not called Backup. What's it called again? MARC: Back Market. SAMI: Back Market. Thank you. Yeah, it was really cool. I checked my old iPhone SE from 2020, which I've kept for about...over three years, I've had this iPhone. And they said they would give me $72 for it, which was really cool. So, it sounds like a really cool idea. MARC: That's something we worked on, which is, basically, if you have any old phones in your drawer, it's a really bad spot for them. And so, there's a service. You go on the website. You say, "I have this, I have that; I have this, I have that." And either we buy it from you, or we just take it away from you, and we recycle them, which is much better than just having them collect dust. SAMI: Yeah, no, it's a great idea. What interested me when you were speaking about kind of these different positions that you've been in, I was almost expecting you to talk about maybe, like, a technical challenge or code complexity difficulty. But, actually, what you've described is more people problems. And how do we scale with regards to people, and how do we keep people motivated? So, I guess using that experience, and this might be counterintuitive to what a lot of people think, but what do you think is the hardest thing about software development? I know there could be many things. But if you had to pick something that is the most difficult, and maybe we can all have an answer to what we think this is, but starting with you, Marc, what do you think is the hardest thing about software development then? MARC: What I saw is how do you build something that works for enough time to bring value to the customers? So, it's easy to hack something together pretty quickly and get it in front of people, but then it might not be reliable. It might break down. Or you could decide to build something perfect and spend, like, two years on it and then ship it, and then it's really stable, but maybe it's not what people want. And finding this balance between shipping something fast, but shipping something that is reliable enough for what you're building. Obviously, if you're building a health care system, you will have more, like, the bar will be higher than if you build, like, Airbnb for cats. Finding this balance and adjusting as you go is really hard. So, for instance, when do you introduce caching? Because, obviously, caching is hard to do right. If you don't do it, your site will be slow, which can be okay for a time. But then if you introduce it too late, then it's really hard to just retrofit into whatever you already have. So, finding the right moment to introduce a new practice, introduce a new technology is tricky. And then, like, I talked a lot about the people, and it's also because I spent quite a bit of time in leadership position. But, at the end of the day, it will be the people writing the code that gets the software to exist and run. So, having people aligned and agreeing on the vision is also key because unless I'm the only developer on the project, I can't really make all decisions on things that are going to get built. So, figuring out how to get people motivated, interested in just building in the same direction is really important. It's really easy. Like, one thing with Drivy, when I was there, that was really fun to see, like, many people have this reaction, especially the more senior people joining the company. They would see the engineering team, and they were really, really surprised by how small it was because we were being really, really efficient. Like, we were paying really close attention to what we would work on. So, kind of technology we would introduce would be quite conservative on both to really be able to deliver what is the most important. So, we were able to do a lot with, honestly, not a lot of people. And I think this is a great mark for success. You don't need a thousand people to build your software if you ask the right question, like, "Do I need to build X or Y?" and always having these discussions. RÉMY: What's your opinion on that, Sami? SAMI: Yeah, I guess it changes. Like, for example, today, the hardest thing about software development was just getting Jira to work. That has literally ruined my whole day. But I've found, for me, what I find is the most difficult thing to do is making code resilient to change. What I mean by that is writing code that's easy to change. And a lot of that, I guess, we try to work on at thoughtbot, as consultants, is following kind of design principles and best practices and certain design patterns that really make the code easy to change. Because that, I think, when I'm writing code is the biggest challenge. And where I feel when I'm working with our clients one of the biggest things they can invest in, which is difficult because there's not a lot of visibility around it or metrics, is ensuring that code that's written is easy to change because, at some point, it will. And I've also worked on systems which are bigger, and when you can't change them, conversations start happening about the cost of change. Do we rewrite it from the ground up again? And that opens a whole different can of worms. So, that, for me, I think, is definitely one of the hardest things. How about yourself, Rémy? RÉMY: I don't know about the most difficult. I mean, there are many things difficult. But I remember something that I had to put extra effort, so maybe it was one of the most difficult for me. When I started being a consultant, when I joined thoughtbot was to understand what's the boundary between executing and giving an advice? So, basically, I discovered that when you're a consultant, but it works also when you're a developer in a team, you know, you're not just only the one who is going to write the code. You're supposed to be also someone with expertise, experience to share it and to make the project and the team benefit from it. So, at some point, I discovered that I should not just listen to what the client would say they want. Obviously, that's what they want, but it's more interesting and more difficult to understand why they want it and why they actually need, which could be different from what they want. So, it's a whole different conversation to discover together what is actually the necessary thing to build, and with your expertise and experience, try to find the thing that is going to be the most efficient, reliable, and making both the client and the customers happy. MARC: Yeah. And as software engineers, it's really easy to get excited about a problem and just go, "Oh, I could solve it this way." But then you need to step back and go, "Well, maybe it doesn't need fixing, or we should do something completely different." At some point, I was working with a customer service organization. In their workflows, they had to go on, let's say, five different pages and click on the button to get something to do one action. And so, what they asked for is to have those five buttons on one single page, and so, they could go, click, click, click, click, click. But after looking at it, what they needed is just automation of that, not five buttons on the page. But it's really easy to go, oh, and we could make those buttons, like, kind of generic and have a button creator thing and make it really fancy. When you step back, you go, oh, they shouldn't be clicking that many buttons. SAMI: Yeah, that makes so much sense because just in that example...I can't remember where I read this, but every line of code you write has to be maintained. So, in that example where you've got five buttons, you're kind of maintaining probably a lot more code than when you've got the single button, which goes to, I don't know, a single action or a method that will handle kind of all the automation for you. And that's also, you know, driving at simplicity. So, sometimes, like, you see this really cool problem, and there's a really cool way to solve it. But if you can solve it, you mentioned, like, being conservative with the type of frameworks maybe you used in a previous company, like, solve it in the most simple way, and you'll thank yourself later. Because, at some point, you have to come back to it, and maintain it, change it. Yeah, so it makes a lot of sense. And, Marc, you said you started when you were 7, which is really young. Through that amount of time, you've probably seen massive changes in the way websites look, feel, and how they work. In that time, what's the biggest change you actually think you've seen? MARC: The biggest thing I saw is, when I started, internet didn't exist or at least wasn't available. Like, I remember being at school and the teacher would ask like, "How many people have a computer at home?" And we'd be like, two or three people. So, people didn't have internet until I was like 14, 15, I'd say. So, that's the biggest one. But, let's say, after it started, they just got more complicated. Like, so, the complexity is getting crazy. Like, I remember, at some point, where I saw I think it was called Aviary. It was basically Photoshop in the browser, and I was just insanely impressed by just the fact that you could do this in the browser. And, nowadays, like, you've got Figma, and you've got so many tools that are insanely impressive. Back then, it was just text, images, and that's it. I actually wrote a blog post a few years ago about how I used to build websites just using frames. So, I don't know if you're familiar with just frames, but I didn't really know how to do divs. So, I would just do frames because that's what I understood back then, again, little kid. But it was kind of working. You were dealing with IE 5 or, like, I remember, like, professionally fixing bugs for IE 5.5 or, like, AOL, like, 9, something ridiculous like this. So, building a website just got way easier but also way more complicated, if that makes sense. Like, it's way easier to do most things. For instance, I don't know, like, 20 years ago, you wanted a rounded corner; you would have to create images and kind of overlay them in a weird way. It would break in many cases. Nowadays, you want rounded corners? That's a non-topic. But now you need, like, offline capabilities of your website. And, in a lot of cases, there's really complex features that are expected from users. So, the bar is getting raised to crazy levels. SAMI: Yeah, I always wonder about this. Like, when you look at how the internet used to be and how people develop for the internet, and, like you're saying, now it's more complex but easier to do some things. I don't know if as developers we're making things harder or easier for ourselves. Like, if you look at the amount of technology someone needs to know to get started, it grows constantly. To do this, you have to add this framework, and you need to have this library, and maybe even a different language, and then, to even host something now, the amount of technologies you need to know. Do you think we're making things harder for ourselves, or do you think easier? MARC: Well, I guess there's always back and forth, like, regarding complexity. So, things will get really, really complex, and then someone will go, "Well, let's stop that and simplify." That's why, like, I'm seeing some people not rejecting React and so on, but going a simpler route like Rails has options like this. There's people using HTMX, which is really simple. So, just going back to something simpler. I think a lot of the really complex solutions also come from the fact that now we have massive teams building websites, and you need that complexity to be able to handle the team size. But it's kind of, then you need more people to handle the complexity, and it's just getting crazy. Yeah, honestly, I don't know. I'm seeing a lot of things that feel too complex for...like, the technology feels really complicated to accomplish some things that should be simple or at least feel simple. But, at the same time, there are things that got so simple that it's ridiculous like just accepting payment. I remember, like, if you wanted to accept payment on a site, it would be months of work, and now it takes a minute. You just plug in Stripe, and it works. And it's often cheaper than what it used to be. So, it's kind of...or deploying. You mentioned deploying can be really hard. Well, you don't need to have a physical server in your room just eating your place up to have your website, your personal website running. You just push it to Vercel, or Heroku, or whatever, or just a static page on S3. So, this got simpler, but then, yeah, you can get it to be so much more crazy. So, if you host your static website on S3, fairly simple. But then if you try to understand permissions on S3, then, you know, it's over. RÉMY: I don't know if it's really in the path of our discussion. I just wanted to ask you, so this is the on tour series, where we...so, usually, the Giant Robots podcast used to be a little bit more American-centric, and this on tour is moving back to the other side of the Atlantic with, again, Europe, West Asia, and Africa. You've been part of a company, Drivy, which expanded from France to neighboring countries in Europe. What could you tell our listeners about how to expand a business internationally? MARC: That's a tough question, especially in Europe. Because I know looking from the outside, like, if you're from the U.S. and you look at Europe, it feels like, you know, a uniform continent, but really, it's very different. Like, just payment methods are different. Culture is very different. For instance, when I was working at Back Market in France, one of the branding aspects of Back Market was its humor. Like, we would be making a lot of jokes on the website, and it would work really well in France. Like, people would love the brand. But then you expand to other countries, and they just don't find that funny at all. Like, it's not helping at all, and they're expecting a different tone of voice. So, it's not just, okay, I need to translate my own page; it's I need to internationalize for this market. I guess my advice is do it country by country. Sometimes I see companies going like, oh, we opened in 20 different countries, and you go, how even do you do that? And spend some time understanding how people are using your product or, like, a similar product locally because you would be surprised by what you learn. Sometimes there's different capabilities. For instance, when Drivy went to the UK, there's so much more you can learn. There's the government database that you can look up, and it really helps with managing risk. If people are known to steal cars, you can kind of figure it out. I'm simplifying a bit, but you can use this. You don't have that in France because we just don't have this solution. But if you go to Nordic countries, for instance, they have way more electric vehicles, so maybe the product doesn't work as well. So, it's really understanding what's different locally and being willing to invest, to adapt. Because if you go, okay, I'm going to open in the Netherlands but you don't adopt the payment methods that are used in the Netherlands, you might as well not open at all. So, it's either you do it properly and you kind of figure out what properly means for your product, or you postpone, and you do it well later. Like, right now, I'm struggling a bit with my app because it's open. So, it's on the App Store, so it's open globally. And it's a SaaS, so it's simpler, but I struggle with language. So, it's in French and English. I spoke both of this language, obviously, French better than English. But I think I'm doing okay with both. But I also built it in Spanish because I speak some Spanish fairly poorly, and I wanted to try to hit a different market like the Mexican market that are doing boxing quite a lot. But the quality doesn't seem there. Like, I don't have the specific boxing lingo, so I'm contemplating just rolling it back, like, removing the Spanish language until I get it really well, maybe with a translator dedicated to it that knows boxing in Spanish. Because I work with translators that would translate, but they don't really know that, yeah, like a jab in boxing. In Spanish, they might also say, "Jab." They won't translate it to, like, [inaudible 38:31]. SAMI: Yeah. At thoughtbot, we have one of our clients they wanted to release their app also internationally. And so, we had also kind of a lot of these problems. We even had to handle...so, in some languages, you go from left to right, right to left. So, that kind of also changed a lot of the way you would design things is mainly for people who are going from left to right. I mean, that's thinking kind of more Europe, U.S.-centric. And then, you could be releasing your app into a different country where they read the other direction. So, yeah, a lot of this stuff is really interesting, especially the culture, like you're saying. Do they find this humor funny? And then, how do they translate things? Which, in my head, I think, could you use AI to do that. Which is a nice segue into, like, the mandatory question about AI, which we can't let you go until we ask you. MARC: [laughs] SAMI: So, okay, obviously, I'm going to ask you about your thoughts on AI and where you think we're headed. But I've seen something interesting, which I don't know if this is something that resonates with you as well. I've seen a bit of a trend where the more experienced developers or more senior developers I talk to seem to be a bit more calm and less concerned. Whereas I would consider myself as less experienced, and I feel, like, kind of more anxious, more nervous, more jumping on the bandwagon sort of feeling of keeping an eye on it. So, I guess, with your experience, what are your thoughts on AI? Where do you think we are headed? MARC: That's a big question, and it feels like it's changing month to month. It feels way more interesting than other trends before. Like, I'm way more excited about the capabilities of AI than, like, NFTs or stuff like this. I'm actively using AI tooling in my app. I was using some AI at Back Market. So, it's interesting. There's a bunch of things you can be doing. Personally, I don't think that it's going to, like, make programming irrelevant, for instance. It will just change a bit how you will build things just like...so, we talked about what changed in the past. For instance, at some point, you would need a team of people moving around physical computers and servers and just hooking them up to be able to have a website. But now, most people would just use a cloud provider. So, all those people either they work for the cloud provider, or they're out of a job. But really what happened is most shifted into something different, and then we focused on something different. Instead of learning how to handle a farm of servers, we learned how to, I don't know, handle more concurrency in our models. And I think when I look back, I feel like, technically, maybe, I don't know, 70%, 80% of what I learned is now useless. Like, I spent years getting really good at handling Internet Explorer as a web developer. Now it's just gone, so it's just gone forever. And it feels like there's some practice that we're having right now that will be gone forever thanks to AI or because of AI, depending on how you look at it. But then there'll be new things to do. I'm not sure yet what it will be, but it will create new opportunities. There are some things that look a bit scary, like, or creepy. But I'm not worried about jobs or things like this. I'm a bit concerned about people learning programming right now because, yeah, there's a lot of hand-holding, and there's a lot of tools that you have to pay to get access to this hand-holding. So, if you're a student right now in school learning programming and your school is giving you some AI assistant, like Copilot or whatever, and this assistant is really good, but suddenly it goes away because you're not paying anymore, or, like, the model change, if you don't know how to code anymore, then it's a problem. Or maybe you're not struggling as much. And you're not digging deep enough, and so you're learning slower. And you're being a bit robbed of the opportunity to learn by the AI. So, it's just giving you the solution. But it's just, like, the way I use it right now, so I don't have an assistant enabled, but I usually have, like, a ChatGPT window open somewhere. It's more like a better Stack Overflow or a more precise Stack Overflow. And that helps me a lot, and that's really convenient. Like, right now, I'm building mostly using Swift and Swift UI, but I'm mainly a Ruby and JavaScript developer. So, I'm struggling a lot and being able to ask really simple questions. I had a case just this morning where I asked how to handle loading of images without using the assets folder in Xcode. I just couldn't figure it out, but it's really simple. So, it was able to tell me, like, right away, like, five options on how to do it, and I was able to pick the one that would fit. So, yeah, really interesting, but yeah, I'm not that worried. The only part I would be worried is if people are learning right now and relying way too much on AI. RÉMY: Well, at least it's positive for our job. Thank you for making us believe in a bright future, Marc. MARC: [laughs] RÉMY: All right. Thank you so much, Marc, for joining us. It was a real pleasure. Before we leave, Marc, if you want to be contacted, if people want to get a hold of you, how can you be contacted? MARC: There's two ways: either LinkedIn, look up Marc G Gauthier. Like, the middle initial is important because Marc Gauthier is basically John Smith in France. My website, which is marcgg.com. You can find my blog. You can find a way to hire me as a coach or advisor. That's the best way to reach out to me. RÉMY: Thank you so much. And thank you, Sami, as well. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have any questions or comments, you can email us at hosts@giantrobots.fm. You can find me on social media as rhannequin. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening, and see you next time.  AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

In this podcast episode of "Giant Robots On Tour," hosts Sami Birnbaum and Rémy Hannequin explore mental health in the age of artificial intelligence with Sara Wilder, a Therapeutic Life Consultant and Licensed Clinical Social Worker. Sami shares his own brief foray into psychotherapy before transitioning to tech, highlighting the relevance of mental health in today's rapidly evolving technological landscape. Sara, whose path to therapy was influenced by her personal struggles and a desire to help others, discusses her unique approach as a Therapeutic Life Consultant, which blends traditional therapy with direct coaching and consulting. Sara elaborates on her journey and how the COVID-19 pandemic pushed her towards integrating technology into her practice. She transitioned from in-person sessions to virtual consultations, emphasizing the impact of this shift on mental health and brain function. Sara's interest in AI stemmed from her need to scale her business and her desire to use technology to aid her clients. She discusses her experience with AI tools like ChatGPT, both the benefits and challenges, such as generating relatable content and addressing AI "hallucinations." Sara highlights the importance of using AI ethically and maintaining human oversight to ensure the authenticity and accuracy of AI-generated outputs. The conversation also delves into broader concerns about the impact of AI and technology on mental health. Sami and Rémy discuss the addictive nature of technology and its parallels with substance addiction, emphasizing the need for self-imposed boundaries and emotional intelligence. Sara shares insights into how AI can be a valuable tool in therapy, such as using AI for social anxiety role-playing or to generate conversation prompts. The episode concludes with a discussion on the balance between leveraging AI for efficiency and maintaining human connection, stressing the need for ongoing education and ethical considerations in AI development and deployment. Follow Sara Wilder on LinkedIn (https://www.linkedin.com/in/sara-wilder-lcsw-lcas-ccs-9753517b/). Visit her website: sarawilderlcsw.com (https://sarawilderlcsw.com/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript:  SAMI: Yes, and we are back. And this is the Giant Robots Smashing Into Other Giant Robots podcast, the Giant Robots on Tour series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. I'm your host, Sami Birnbaum. RÉMY: And I'm your other host, Rémy Hannequin. SAMI: Okay, if you're wondering where Jared is, we finally got rid of him. No, that's a joke, Jared, if you're listening. He was my previous co-host. You can go back to our other podcasts. But we've got Rémy on board today. And you could take a look at our previous podcast, where we introduce the Giant Robots on Tour series, where you'll find out about all the different co-hosts. And you can learn more about Rémy's sourdough bread. Joining us today is Sara Wilder, a Therapeutic Life Consultant, Licensed Clinical Social Worker, and Clinical Addictions Specialist. Okay, Sara, this is going to sound a little bit strange, but, actually, once upon a time in my own life, I kind of wanted to be you, not exactly you because that would be even more strange. SARA: [chuckles] SAMI: But before I got into coding and tech, I was interested in psychotherapy. And I started a course and, for different reasons, it didn't work out, and I never pursued that career. But what's really interested us about you is the work and research you're doing around mental health in this new world of AI, artificial intelligence. You have a really interesting talk coming up at the CreativeVerse Conference in North Carolina. And we actually have Fatima from thoughtbot who's going to be presenting at the same conference. And you're specifically talking about prioritizing mental health in the age of AI. And there is so much we want to ask you about this. But before we do, I always like to go back to the start with my guests. Everyone has a story, and I'm interested in your journey. What led you into the world of therapy? SARA: Well, to unpack that, it's, like, probably way too long for this podcast, but in a nutshell, I had no idea what...I did not want to be a therapist when I grew up, so thank you for wanting that more than me. But I landed here, I think, partly just because of, you know, I always wanted to help people. I never really knew what that was going to look like. I thought it maybe was going into nursing or more of the medical side. But really what landed me here and made me stay here and really choose to stay in my profession...because, at one point, I was like, no, I'm not sure I could do this for the rest of my life; this is a lot. But it was really my own suffering. I had to take a really hard look at where I came from, what I had gone through, and why I wanted to just, you know, like, help people, but then try to keep changing how I did that. And I'm glad I chose to stay put in this kind of therapeutic, you know, life. Therapeutic life consultant is a term that I kind of formulated myself because I'm not quite a traditional therapist anymore. I'm not sitting in an office with the couch. We talk a lot about our relationship with our mothers. But I have more of a personality that's direct and kind of coaching. And I want to go more into consulting and help people understand how to do their own healing work using my clinical background of being in diagnostics in different hospital settings, stuff like that. And because I had to do my own work, and I had to understand how to make sense of how my pain and my suffering was holding me back, and how I could turn that really into something that could help me thrive. SAMI: Yeah, I think that's really powerful. I think that's a really powerful place to be able to come from, you know, to be able to kind of take your own challenges and the things that you've struggled with. And it's kind of like almost sometimes you have...the best teachers are the people who've gone through it themselves. And I can imagine that's been quite a journey. If only we had a longer podcast, right? SARA: [chuckles] SAMI: We could go into all our journeys. But it's super interesting. And, specifically, what has then kind of propelled you more towards looking into the tech aspect of it, right? So, I'm assuming...well, AI, at least, is relatively recent. And so, I'm assuming when you started out, it was more, like you're saying, a therapeutic setting, a life coaching setting, and now there's this sort of other angle, which is kind of coming into it. So, how did you end up getting involved or interested in the tech or the AI side? SARA: I am an entrepreneur myself. When we go into what we call private practice, there is an element of business that most of us don't know. They don't really teach you business in social work school, and I kind of had to figure it out. But what really pushed me off that ledge to just figure it out and fly was COVID. And I, you know, went from a traditional office with the couch to being virtual. And it was going to be temporary, but I made the decision, and it was quite a difficult decision, given what I had already experienced in helping people through that transition, you know, going from traditional office spaces to at-home working. But it was, yeah, I really had to understand the impact of technology on my practice, let alone my life. Working from home is a very different lifestyle when it comes to understanding what mental health means. You know, working from home and brain health is a big focus of, you know, what I discuss with my clients and educate them on. But more recently, and this is kind of how I got into the conference, when I started realizing that a lot of my own mental health was...I needed an outlet of creativity of something to be able to help me cope. I realized my business, and my content, and my passion could be that. So, I had to figure out how to scale myself. And I'm still learning AI. I have an assistant, and she helps me. I have to use her to help me use ChatGPT because it is a beast if you don't know not only just learning the program but learning how to use it and also for it to really be authentic and not necessarily something that, you know, the bot just develops content for you, and you don't make it your own. So, it's a big old brain twister. And the concept of perception is very delicate, let alone with AI. But when you bring it into the tech world, it's a completely different type of language. RÉMY: Since you started working with AI, you mentioned ChatGPT, have you noticed answers or generated content that is either incredibly useful and accurate, and, on the other side, other content that might be, I won't say disturbing, but at least not exactly what you would expect from a human? SARA: Yeah, absolutely. It kind of weirds me out to, like...because I use it to kind of help my creative flow, like, if I have a blog post that I need to write. And it's very important for me to, you know, bring myself into my writing. So, when I started with ChatGPT, and it brings up something, and I'm like, who ever says that? Like, no one says that. Like, that's completely maybe like, you know, just it's a little bit unrelatable and a little stiff, I guess, is the best word I can use. And then, I go through the processing of like, okay, let me figure out how I would write this. I feel like it does help me. It does prolong the process a little bit more. But I have also, yeah, so just kind of relatability factor, for me, is the first thing that sticks out. But the other thing that I've learned a little bit more about listening to, you know, other podcasts and just trying to educate myself, which is a funny term because we use this, you know, in my field of mental health all the time, is it comes up with hallucination. So, it will fill in gaps of, you know, whether it be data, or in a statistic, or whether it's just a concept that it kind of makes up to kind of fill and have fillers in what it produces, which I'm still new to understanding what that really means. Like, yeah, it definitely can be some...and it needs to be something that we fact-check as well since it's just pulling from the general abyss of the internet, and that's not always the most accurate, you know, place of reference in general. SAMI: Yeah, I can vouch for the abyss of the internet not always being the best place to find yourself [laughs]. There's some rabbit holes we've probably all been down. But it's so interesting because I find that the world has woken up to the impact that social media has had on everyone's mental health. And it almost feels like that was our first experiment with how tech can really impact us as a society and as individuals. And so, we've kind of seen that experiment and how that's played out, and I would argue we've probably failed. We've probably had this social media wave. And whether you'd look at it from a government perspective or a healthcare perspective, I don't actually think we've handled it well. And it's almost, like, now we're on the cusp of our second experiment, right? This is now, okay, no longer social media. I mean, that is still relevant but put that to the side for a second. And you've got AI coming out with all these chatbots, generative AI, whether that's across images, text, and the impact that is going to have. So, I feel like the space that you're in is huge. I think you spoke before we started recording about, like, there's a mental health crisis. What do you see, or what concerns do you have given what we've seen with social media, the impact AI can have on our mental health? SARA: You know, there's a lot of different points here, but I think I'll just go with the first thing that comes to my mind is the limits. There are not many limits, let alone...so, tech in itself, but just in our own natural human world, as individuals, we have to learn what boundaries are. We have to learn self-imposed limitations or else someone else is going to impose them on us, and that just doesn't feel as good when someone puts their own limitations on our reality. So, when we bring this into tech,...and I also include...since my background is in addictions, I started realizing that correlation between, like, technology, the boom of access to information is really...it's a pleasure concept, is that when we have a thought and we can just go get information about the answer and it's immediate, that immediate gratification teaches the brain like, oh, I can do this. I can handle this myself. We're not looking at the by-product of that anymore. And I think because we're dealing with it, we can't really...we're so in it now. We can't see that like, oh, this could potentially be a problem, because it is. We have become an immediate access world. I mean, even in rural...like, kids in Africa have a TikTok dancing. And they don't have running water in their communities, but they have a cell phone where they can get support. Like, I'm glad they can because that's great access. But they're not necessarily realizing the addictive aspect of what just being interconnected this way has on the brain, let alone the foundational understanding of what boundaries, and self-discipline, or just mental discipline would look like. So, then when you bring this, I think, into the, you know, the AI world, we're already on a shaky ground of abuse of information and having too much information and not knowing how to process it. And I think that's probably been...I know an issue, for me, is that when I have too much information, I can't necessarily ask questions very well because I'm like, what is the question? Like, I know my brain is oversaturated, essentially, with information as well as potentially chemicals at this point because I'm just working so fast, so fast, so fast. And I'm in my mid-thirties at this point. So, a teenager who's already dealing with impulse control issues because they're naturally developing, that gets really complicated very quickly. And that's what, in turn, we call attention deficit disorder, anxiety, autism spectrum. That's a little bit more complicated, but a lot of that intersects to be like, well, what are we dealing with? We're dealing with immediate gratification and a sensory processing issue because we're looking at screens, and our brains don't know how to adapt to that let alone regulate that. SAMI: That makes so much sense. I guess it's because it's kind of a world that we all inhabit, right? As much as we talk about this and sometimes we like to think of the other like we're talking about someone else, I've found this in my own life as well. I'm addicted to my phone in ways, and I'm also seeking that immediate gratification. And it's almost, like you said, that dopamine hit, right? If there's a piece of information I want or there's a video that I want to see, it's there, and it's immediate. And when you say these things, I guess it's kind of...it's a bit scary. And then, I wonder, on a more macro level, why, as a society, do we do this to ourselves? I don't expect anyone on this podcast [chuckles] to have the answer, right? But I'm always interested, like, if we're aware of this and we're cognizant of what's going on, and, Rémy, feel free to jump in on this as well, like, as a society, why are we doing this to ourselves? SARA: Now, by no means is this...like, this is just my answer, and I don't have the answer for everything. But I've had...sometimes as a therapist, you have to fill space and come up with an answer. So, my hypothesis is that it's natural human behavior. I think our brains...we are, you know, survival of the fittest. That's natural. Like, at the end of the day, we're going to fight for our life. And life really comes down, in my perspective, it comes down to, like, we have suffering, and we have pleasure. However, we've learned now that as an evolving, you know, species, that we are one of the only species that can build executive functioning skills in our brains and have different parts of that that we have to kind of understand the baseline. Survival has gotten us so far, and we've made a lot of great headway with that. But pleasure is not sustainable. Pleasure is a beautiful concept to have in life. But when we talk about what's the goal of life, we want to be happy. Happy and pleasure are actually two very different things to the brain. And a lot of it is just a matter of space being used. Pleasure and dopamine is actually a very small part of the brain, whereas happiness expands and is able to circulate chemicals, and synapses, and energy throughout the rest of the brain but that it has to be a conscious choice. And I think a lot of people don't realize, yeah, you're making choices. I'm not saying, like, no one doesn't have, you know, some degree of free will, but if you're dealing with any degree of stress, emotions, cognitive bias in general, you're not making an actual, like, expansive choice about what options you have to expand your consciousness and your brain capacity. RÉMY: I like the way that today we realized that a lot of things related to this is chemicals that we all have, which remove a little bit the guilt when you are addicted, you know, because it can happen to anyone. But also, it's a reminder that it can happen to anyone. So, nobody is immune to that because that's how we're built. And I really like this approach. It's just natural, which means it's okay to feel it. But it's also dangerous to anyone, so anyone should address it. And, again, if you feel like you're losing it and losing to addiction, it feels good to just know that everybody is entitled to, unfortunately, to feel that at some point in their life. SARA: I love that you mentioned that, and that's absolutely one of my goals is to break down the stigma of...when I use the word addiction...and I don't do small talk that well because I'm just like, let's talk about some real things here. This is what's going on. And it's scary to think of, like, addiction and what that means because of how we've seen it. And I don't know what it looks like particularly in the countries that you're from...a little bit. But I know, here in America, it's messy. It's hurtful. It's a lot of suffering. It doesn't make us feel good to even think about that, which is why I try to teach my clients how to manage and regulate that because it does not discriminate. It's your brain. It's doing its natural thing and how you have to train and just learn how to train that. And it can get better, for sure. But yeah, I really try to break through, like, it's not something that we need to keep being scared about because that is actually what gives it its power. It gives that restrictiveness and that isolation and breaks that connection from each other. And that's ultimately what brings us out of an active addictive cycle is connection. SAMI: Yeah, it's really interesting because technology it almost masks that by making you feel really connected. Like, I'm connected to all these people and all these things, but I don't feel that connection. And that really resonates with me when you talk about the difference between pleasure and happiness. So, I hope my parents don't listen to this. But when I was in university, I'm pretty sure I had a gaming addiction. So, I used to live in the loft in my house. I don't know what you'd call it in America. Maybe it's called the attic. I was at the top floor. So, essentially, I had...oh, back then, it would have been a PS3, and I was seriously addicted to Call of Duty, playing online. And I remember doing just all-nighters, like, really often. I remember it got to a point where I would almost have to reset my whole sleep cycle because I ended up in a situation where I'd be awake in the night kind of always playing all night because I couldn't put the game down, and then sleeping during the day. And to get myself back into a normal rhythm, I'd have to force myself to stay awake for 24 hours. And I would even consider myself someone who doesn't have an addictive personality. But when you were saying about the difference between pleasure and happiness, like, it was definitely hitting that dopamine, and it was pleasurable, but I didn't feel happy. Like, once I stopped, then there was all those feelings that Rémy described, which is, oh no, what have I done? I've wasted so much time and all that guilt that comes with it. So, it's really interesting. And I guess it's also a bit like a codependency, which is something I've seen that you've touched on in your work as well, which I understand to be an unhealthy reliance on a human relationship. But I'm guessing we're probably seeing more of that and unhealthy reliance on tech software products and AI. Is that something you're seeing in your therapeutic work as well? SARA: Oh, absolutely. Codependency it's a big topic to unpack. And I'll say it's a balance. We're never going to not be codependent on something because it literally...we're supposed to work together. We need each other to survive and to grow. But the unhealthy parts of it is, I think, because...I'll just speak from my own experience. I was never taught what emotional intelligence was when I was a kid. I grew up in a very middle-class, non-diverse part of the United States, where I didn't understand the foundational, like, what are boundaries? What are emotions? They try to teach you. And I think that's been something that is going to take people a while to understand. But there is an unhealthy part of it because it's just mixed with...and confuse people of what do we actually need to need other people for. And it naturally sends us...I think this is primarily where relationships become a point of the discussion is relationships are necessary. But they're less successful if you don't have a relationship with yourself as a foundation because that's naturally going to help you realize that you don't need this one person. And you don't attach to a person out of necessity and out of survival or else, yeah, you're going to lose a huge aspect of your identity because you didn't have much of one to begin with. And so, that's ultimately what I teach and educate people on when I work with them in session is just what codependency really is. We're going to be codependent on something. I'd rather you be aware of it. Denial is just dangerous in general. But being aware of how these things show up, you have a better of a choice now. And free will comes back to really in your control without less consequence over time or less negative consequence over time. [inaudible 20:44] my brother, though, Rémy. Call of Duty...[inaudible 20:48] the attic, it was the basement, but yeah. It doesn't discriminate against gender, but for men...he's also in the military. So, it was a very good outlet for him before he went, you know, active duty or [inaudible 21:02] and just self-expression. You don't have to talk about things. I don't think this discriminates against country by any means, but I know for America, I try to stay in my lane with just speaking about Americans, is that men have been put in a very tough position when it comes to mental health because society reinforces: keep it together; be the provider; just deal with it, and painted this picture of, like, you don't have and can't express emotions. And then, we wonder why guns are an issue. We wonder why drinking and alcoholism is an issue and, you know, in the male population. MID-ROLL AD: Are you an entrepreneur or start-up founder looking to gain confidence in the way forward for your idea? At thoughtbot, we know you're tight on time and investment, which is why we've created targeted 1-hour remote workshops to help you develop a concrete plan for your product's next steps. Over four interactive sessions, we work with you on research, product design sprint, critical path, and presentation prep so that you and your team are better equipped with the skills and knowledge for success. Find out how we can help you move the needle at: tbot.io/entrepreneurs. SAMI: So, there's a lot of concerns. There's a lot of worries, and there's, I guess, negativity around tech and AI. Is there any silver lining? You know, some things we're getting from tech as we already know it, perhaps social media but also AI. Is there anything that we can look at and be like, actually, that will enhance our mental health, improve our society? Are there any positive things that you see coming from it? SARA: I love that question because it is a heavy conversation. I tell people, if you're considering therapy, like, you got to consider it's a full-time job to intentionally lean into the heaviness of the reality that we live in. There's a lot going on right now. I kind of surprise myself every day as to why I do have some degree of hope. But I think that's also just because I see people recover every day. I am grateful for that because not everyone gets that experience. If you're working more of a tech job and you're looking more at coding, and data, and screens all day, you don't see change from the human perspective. And if anything, if you go outside these days, it's just tense. We're extremely inflamed. I don't care what country you live in. We're all experiencing the sensory, like, I see it as...I was not good at chemistry, but one's like, when you heat up molecules and they move really fast, like, that's combustion. And it's about to be summer, so it's about to even be literally hotter. I'm not going to say it's going to get worse. But I say that to say I do believe there is a degree of hope because not only do I see it, but I also see...I'm connected to communities who are doing work from what I kind of...is stealth and, like, covert. You're not really going to see goodness and kindness in the abundance of negativity and darkness, but it is there. And I also like to say that I educate people every day where it changes...maybe not everyone's going to change in that regard. But as an individual in a network and a system, if one person's changed, the system automatically changes. And little by little, over time, I think the pendulum will swing back in a place where it's like, oh yeah, no, it really is happening. And I also kind of see it in this mental health crisis. Change comes out of crisis. It's unfortunate, but if we don't have a big enough reason to look at something, then we tend not to fix it, you know, be proactive. I mean, one of my goals is to get from this reactive place into a proactive and preemptive, you know, wellness space for people, but that also does have to be choice. But I think it really has to start with people understanding and committing to themselves and taking care of themselves, which is why I also am hopeful is because that's a lot easier than trying to get other people to change for you. If you can commit and commit to yourself, and taking care of yourself, and prioritizing you being self-focused, not necessarily selfish because a lot of that gets a bad rap of like, oh, I'm being selfish. We do it a lot out of defense, which is why I think it's not that effective. And so, like, oh, I'm just going to be selfish. I'm going to do what's best for me. You're also locking...you're doing that out of reaction typically because you're not realizing like, oh, I feel hurt because this person didn't prioritize me, so now I'm not going to prioritize them. I'm going to prioritize me. And what I mean intention and recovery comes down to like, when people hurt you, you still have to choose not to hurt them and not pull away. And so, I think if we can all understand...and it's a tough concept to stay in your lane. It really is. But if we can all try to stay in our lane and focus on taking care of ourselves, that is what I believe is going to make the most impact. SAMI: And do you feel AI could help with that? Could we use AI? I'm interested how, like, specifically with regards to the tech, could that be part of this? SARA: Absolutely. I think there's some foundational knowledge that needs to be done and work that needs to be done in each individual before AI can just kind of come in without creating, like, more intense dependency on it. But I know there are agencies here locally. I can't remember the name of...I was trying to remember this earlier. I met them at a networking event recently, but an agency who uses AI to help with social anxiety and role-playing when it comes to situational circumstances and exposure. So, me as a therapist, I love doing exposure. I, for the most part, am an exposure exercise for some people is, you know, we open up and talk about, like, these things that people don't feel safe to talk about with their general networks. But AI, I've started kind of dabbling in, you know, I have some clients who deal with, you know, some, like, delusional disorders, schizoaffective disorder, where they didn't grow up in families where any of the, like, really important foundational concepts were discussed, or they were shut down. So, they're naturally trained to just stay in their head. And, in turn, you build a distrust with all the thoughts you have in your brain. And I encourage my clients to have conversations with ChatGPT just to be like, "Hey, what's up? What's going on?" And telling it what it is that they need, to just normalize the communication of being like, okay, I'm a little nervous to go on a date. I don't know what to say. Can you help me with some ideas of what questions to ask to get to know someone? That, I think, is a lot less intimidating sometimes talking with me because my energy is easily transferable. And that can scare some people because I can get quite excited about, like, "Yo, you did that. That's great." And they're like, "Whoa, that's a lot." SAMI: I'm loving your vibes. SARA: Oh [laughs]. SAMI: It's good energy. I'm enjoying it. SARA: Well, thank you. But I have a couple of clients that...talk about an investment, and I've told them this, and I was like, "I am going to pour into you." Because they just never had certain experiences at the right time to build a degree of confidence that would get them to the next place in life, where they realized like, oh, I can do that. Failure is not that bad, and it's different for everyone. But I do think AI can help in that regard. It also can become a little bit challenging. I had a discussion on this with a colleague of mine who works in cybersecurity, and we were talking about AI and the intersection in relationships and the impact on intimacy in relationships, mostly with heterosexual relationships. But there, yeah, it can go a very different direction than hopeful. And it can cause harm or conflict in some relationships because it's easier to talk to a very structured computer bot than it is to a woman per se. But I think it can help as well to build a foundation for people to get to those points where you can be assertive and reflective in your experiences, build emotional intelligence over time to help relationships. RÉMY: At thoughtbot, we have worked on projects that implement AI, and we are becoming more familiar with training models. One thing that concerns us is doing this in an ethical and safe way. What tips would you have for people who are actually creating models and driving change in this space? SARA: I'd say the first thing that comes to my mind, though, and this is kind of going to go into my talk during the conference, how do you know you're connected with your own reality? I think that's the hardest part about the tech world is like, it's the boundary. Your brain does not know the difference between a computer screen and your reality. The biggest difference is your senses. And that's kind of been the...it's what's caused a lot of the problem with tech is that, you know, here we're having this conversation. I can see y'all. I can generally take into account what your environment is like, but I can't experience it the same way as if I was not sitting in the room with you. And I think that is when you teach people how to activate their own realities, you know, teach them about their body and the somatic work, especially with trauma. When trauma is involved, is you have to know how to activate the here and now and train your brain to know what your reality is or else you're going to get lost in the sauce of, like, everyone else's reality, let alone opinions, but especially in the virtual world. So, being able to know your sensory activation, how mindfulness is, that's a huge term, honestly. We could unpack that for 30 minutes itself. But that sensory activation is a huge part of mindfulness is being able to experience a thought that can trigger something of a reaction and being able to effectively detach from it without judgment, you know, it's training. It takes a lot of training, but senses are huge, and being able to, I think, ethically venture into that world of, you know, using the virtual space, using AI to train and be effective. SAMI: Yeah, I want to pick up on something you said before because it kind of scared me [laughs], which I don't mind [laughs] saying that to you, right? Because I've got this fear that probably other people have also considered as well is people say about AI taking jobs. So, as a coder, we know AI is becoming more proficient at coding. Maybe other designers, other people in the tech world have this fear as well so much so I actually mentioned this in a previous podcast. I taught myself some, like, real physical skills because I thought when AI takes my job completely, well, at least I'll be able to do something. I actually taught myself to silicone a bathroom. And if you know, you have those silicone beads that kind of go around a bathroom, so the water doesn't get in between the grating and the tiles. So, I remember when I was learning it, thinking, well, if AI does take our jobs, at least I'll be able to do this. But that's where my brain goes sometimes. And then, when you were mentioning about using it in a therapeutic setting, like, oh, well, it can actually be helpful to chat to an AI bot about certain scenarios that you might be trying to work through in therapy. So, I guess the question is twofold. Number one, do you see AI having a big impact in a therapeutic setting and coming in and almost disrupting that industry? And also, what tips do you have for the majority of people who are now concerned that what is life going to look like, and what is it going to be? And will we all have jobs? SARA: I think what's important is to understand what happens to the individual when fear is at play before we can even get to the bigger question of like, will AI take our jobs? But I'll start from the end. There will be some jobs that are taken by AI. But what you're talking about Rémy is, yes, there is a huge power to know how you can connect with your own life and AI. Even if you have a job that is in tech and can be overrun by AI, you still have value as a human being. However, you're not going to feel that way, one, if you have a lot of fear because we have to understand why you can't connect with that. But because value is an invariant, to value something, you have to be quite intentional with training your brain to understand value, and you can do that if you know what fear does to your brain, and it's...quite simply, we've all heard it. It's the stress response: fight, flight, freeze, or fawn. So, when you're having a perceived threat, it doesn't mean...external is not the only threat. We threaten ourselves all the time with our own thought process based off of the experiences that we've had and trigger our own fear. And your brain essentially is like, hold up, no, we're not going any further. There's a risk here. We're going to stop you. So, this is where a lot of people, like, have those moments. I could stare at a wall for, like, 10 minutes, but it's actually, like, almost two hours if I'm stressed out to the point...because I'm processing too much information, but it's also triggering a stress response for my brain. And we just get saturated and stuck in that moment. So, being able to know, okay, this is happening, then we can actually come back online. So, I use the brain as a computer metaphor quite often. And when we know that we're in that fight or flight response mode, we can in turn engage so that...I actually have an acronym for fear that I'm going to be debuting at this conference. I'll just go ahead and debut it for y'all, a little sneak peek since you guys may or may not be able to be there. So, that fear is...we usually as an acronym, if you've ever heard this, is F everything and run. And I'm going to define it as the F would be the fight response, fight, flight, freeze, and fawn. So, if you know that's going on, you can address it. The E would be engage. So, engage with your present moment, and that's where your body is, the one thing that tends to be in that present moment. And then, the A is accept. A lot of times we have to accept that we're maybe stuck. We may be at a problem. We may need to take a break. Accepting the things that we can't change in that moment is going to make a big difference on how we come back online on our brains and be able to understand, like, AI is a threat, but it's not going to take over everything, right? And then, the R is redirect. So, redirect to something that is going to change your perception of what the original trigger was. And so, I think if people can understand how they work and how the brain is actually self-protecting, it's very, like, it's like, whoa, we're not going to let you do something completely destructive. But it cannot distinguish the severity of the threat, let alone can it not...actually, there's a lot of people who've trained their brain to not experience fear. Fear is what is supposed to keep us safe. So, it is just perceiving like, hey, AI could take our jobs, but it's also not giving you the context that you brought up, Rémy, about it's not going to take everything from us. It's actually supposed to be here to help us in [inaudible 36:23]. And it's also dependent on us. So, if we're creating fear in the AI, then yeah, it's going to learn that, and it, could, I don't know, I can't tell the future in that regard. But we have plenty of things that don't have to be tech-related that AI won't take from us. And a lot of that is the natural world if we can keep it alive and value it enough. RÉMY: I have one question for you. It might not be very in sync with the train of thought we're having because it's more related to the beginning of the episode. But you mentioned sometimes rebuilding confidence with people and building confidence and building the ability to trust yourself and to make your own good decisions. It feels like, to some extent, it can be rebuilding yourself. How do you deal with such a big action, such a big project? I mean, it's something that could take life to do so. SARA: That's a great question. And sometimes it will take people's lives. I don't handle the whole rest of their life. I tell people like, "I'm going to give you some foundational things." And I do a lot of training. I'm very direct, which is why I have that therapeutic life consultant of like, I'm going to take my vast amount of experience, things that people are probably not going to experience and help them build a security in themselves and, over time, prepare them for when they deviate from that. I tell people, like, especially if you have loved ones still living, depression is never going to just leave. The concept...there's no cure. It's being able to be prepared for when things happen in life versus feel completely unprepared. I just came out of a season of grief of, you know, I walked away from a relationship, as well as then trying to still maintain my business, still trying to maintain my clients and those relationships, let alone the relationship with myself, and then put my cat down, you know, like, you know, he was a child. I had him for 14 years. So, like, life is going to continuously happen. So, I'm not trying to figure it all out, but I'm trying to get people back to a point where they can understand how to find security for themselves. Since mental health has been such a taboo topic for a long time, there is quite a bit of backlog, and that's what we're seeing. I don't know what it looks like in y'alls countries, but here in America, there is this rush of people. I need a therapist. I need to go to therapy. And we're at a shortage. Therapists can't necessarily help all, like, at once. And we also have to maintain our own mental health, or we're not going to be very helpful to people. But really, it comes down to how you build that security with yourself and know and not anticipate, but be prepared for when there's something else that happens that disturbs your own peace. Because if you have an understanding of what peace looks like for you, and you can't necessarily control it, but you can influence it, and facilitate it in your life, then you have a stronger foundation to be able to endure, you know, potential loss of a loved one, hopefully, no time soon for anyone here, or out, or listening, but it's just the reality. And that's part of, you know, my story of, I experienced a lot of loss from a young age, and it worked against me for a long time because I had no idea how to process and regulate energy and emotion in my body. And so, what it looked like was me holding on to repressing anger, not having a relationship with the natural emotions that we can't get rid of. You can't get rid of emotions. I wish I could just, you know, vomit them out and just be done with it and be like, okay, cool. We can all be stable. That's just not...that's not going to happen. I think that also is what makes us, you know, a great species and building, you know, great things in this world is emotion. Tech was built off of passion and emotion. Did it cause some disarray and probably hurt some people in the process? Yeah. But I think we can reduce that from happening if people understand emotional intelligence and not just work, work, work, work, work. It's a new age coming to that. And I've, hopefully, been working on myself enough to be able to sustain helping people understand and shifting over to that new type of perspective of we can't do things the way that we've been doing them. We just can't. It's not sustainable. The human species will suffer from it and the earth will as well. SAMI: Yeah, thank you so much, and just for bringing that level of transparency and honesty. It resonates with myself, and I'm sure it will help so many other people who are listening. We could talk to you for hours. I mean, there is so much. And some things we just did not have time to get into. But thank you so much for the time that you've given us. And it's been really insightful to look at AI and tech that we work with as consultants at thoughtbot on a daily basis from this perspective and look at it from this angle. If people want to get a hold of you, where would be the best place? SARA: Finding my website is a big thing. That's just, you know, kind of the portal. So, that's sarawilderlcsw.com. Sara with an out an H. And then, also, venturing into this tech world, I have an app interface now that I have put together to kind of be a centerpiece for mental health resources, not only just, like, hotlines. That information is on my website as well. But if you want to start doing your own work little by little, you know, having a centralized spot as well as not too much information. There's plenty of stuff you can Google about mental health. But this is vetted by me and organized to a point where they can, you know, one worksheet can make a difference, where you're just reflecting and taking, you know, 10-15 minutes to read through it and see how you can apply it in your life. It's called Power in Perspective. SAMI: That's great. Definitely, I recommend go and check it out and check out Sara on her website. And if you can get down to that conference, that is, again, North Carolina called CreativeVerse, and you'll have the opportunity to hear Sara in person as well as Fatima from thoughtbot who's also presenting. If you learned nothing else from today, then just remember: fear has an acronym for F everything and run. I guess that's my big takeaway. You also got a chance to hear about my gaming addiction. No one tell my parents. And you can find notes and a complete transcript for this episode at giantrobots.fm. If you have questions or comments, you can email us at hosts@giantrobots.fm. I always leave you the same challenge, and that challenge is to subscribe. We've got some great guests lined up, and you'll hear about it first if you subscribe. And feel free to leave any comments on Spotify or Apple Podcasts. We do check them all, and they're really helpful. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Check her out at mandymoore.tech. Thanks for listening. See ya. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Founder Amy-Willard Cross discusses the mission and operations of Gender Fair, the first consumer rating system for gender equality. Gender Fair aims to measure and promote gender equality within consumer-facing companies by utilizing data and the UN Women Empowerment Principles. Amy highlights the importance of transparency and data-driven insights to create social change, emphasizing that gender equality in corporate practices benefits not just women but overall fairness in the workplace. Gender Fair evaluates companies across five categories: women in leadership, employee policies, diversity reporting, supplier diversity, and philanthropy for women. Amy also shares how Gender Fair has incorporated technology to increase its impact, including an app and browser extension that allow consumers to easily access company ratings on gender equality. These tools enable users to make informed purchasing decisions based on a company's gender equality practices. The app features functionalities like barcode scanning and logo recognition to provide real-time information about products. Amy emphasizes the significance of making gender equality data accessible and actionable for consumers, believing that collective consumer power can drive corporate accountability and fairness. Throughout the conversation, Amy discusses the challenges and successes of building Gender Fair, the importance of leveraging economic power for social change, and the role of technology in facilitating gender fairness. She also touches on the broader impact of Gender Fair's work in promoting fair business practices and the potential for future expansions, such as a B2B database for procurement. Gender Fair (https://www.genderfair.com/) Follow Gender Fair on LinkedIn (https://www.linkedin.com/company/begenderfair/), Facebook (https://www.facebook.com/GenderFair/), or Instagram (https://www.instagram.com/genderfair). Follow Amy-Willard Cross on LinkedIn (https://www.linkedin.com/in/amy-willard-cross-genderfair/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: CHAD: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Chad Pytel, and with me today is Amy-Willard Cross, the Founder of Gender Fair, the first consumer rating system for gender equality. Amy, thank you so much for joining me. AMY-WILLARD: Well, I'm very happy to be talking to robots, giant and small. CHAD: [laughs] We'll try not to smash into each other too much on this show. I think we probably have a lot to learn from each other rather than conflicting. AMY-WILLARD: I think so. CHAD: Let's just get started by digging in a little bit to what Gender Fair actually is in terms of what we mean when we say a consumer rating system for gender equality. AMY-WILLARD: It's about data. So, I was originally a journalist. I've written for a living my whole life: books, magazines, articles [laughs], you know, radio shows. I wanted to do something to promote equality in the world. And I realized that data is one way that you can want to have commercial value. Data has value that isn't, like, just blah, blah, blogging, and also, data can create social change. So, I decided to do something like, you know, we know fair trade has created great change as has, you know, marine stewards certified. And also, I was inspired by something that the Human Rights Campaign, the LGBTQ organization, does, which is called the Guide to Corporate Equality. So, our goal is to measure how companies do on gender and then share that with the public. And I didn't just make this up. We use a set of principles called the UN Women Empowerment Principles, which look at eight different sort of areas of an organization. And so, we created metrics that are based on these UN Women Empowerment Principles and also based on what is findable in the public record. We rate consumer-facing public companies, you know, like Unilever, Procter & Gamble, the shampoos that you use, the cars that you buy, the airplanes you ride on. And we look at five major categories, such as, like, women in leadership. We look at employee policies like parental leave, and flex time, part-time, summer Fridays. I'll be curious to know what you do at Giant Robot. I bet you have good ones. And then, we also look at diversity reporting. Our company is upfront with their attempt to bring more diversity into the workforce and also supplier diversity. I don't know, are you familiar with supplier diversity, Chad? CHAD: I am because we often are a supplier, so... AMY-WILLARD: You are. So, when they ask you if you're diverse...but one way companies, especially the big companies that we rate on this public database, they can make a big impact by trying to buy from women and minority-owned businesses, right? When procurement spending is huge. That's a metric that people may not know as well, but it's one that I would encourage every business to undertake because it's not that expensive. And you could just intentionally try to move capital into communities that are not typically the most rewarded. The last category that we measure is philanthropy for women, and that's important. People say, "Well, why do you measure philanthropy?" One, because the amount of philanthropy that goes to women and girls is 1.5% of all donations, and it used to be 1.8. So, pets get more money than women. I don't know how that makes you feel, Chad, but it doesn't make me feel very happy. I mean, I suppose if you're Monster Beverage and you don't have any women clientele, one, it's okay if you don't score well on your gender metrics; just meet the basic fairness. But maybe Monster Beverage doesn't have to donate to the community of women. But if you're making billions of dollars a year selling a shampoo, I would sort of think it's fair to ask that there's some capital that goes back the other way towards the community of women. So, that's the measurement. So, we could do it...and we do it for small companies like yours, too. I imagine your company would do well from the little bit I've talked to people on your staff. It sounds like you have a lot of women in leadership. And I don't know your policies yet, but I'm sure you...I bet in Massachusetts I know you have parental leave anyway in the state, but you're a more progressive state. But I think this is something that all of your listeners can benefit from is putting a gender lens on their operations because a gender lens is a fairness lens. And it includes usually, you know, this includes people who are not just all the same men, White men. So, it helps all businesses sort of operate in a more fair way to put a gender lens on their operations. And it's not hard to do. CHAD: So, one of the things that jumped out at me, in addition to just the Gender Fair mission, as I was learning about Gender Fair, is that you have an app and a browser extension. And so, that's part of why you're on the show, not only do we care about the impact you're having. AMY-WILLARD: That's right. Yeah [laughs]. CHAD: But you're a tech company. Did you always know as you got started that you were going to be making an app and a browser extension? AMY-WILLARD: Well, yes, that was the beginning because you have data. You have to make it used. You have to make it available, right? Personally, I like to see it on packages. But yes, we've had two iterations of the app, and I'm sure it could always get better and better. The current one has a barcode scanner and, also, it can look at a logo and tell you, "Oh, this soda pop is not gender fair. Try this soda pop, which is gender fair." And it can make you a shopping list and stuff like that. But, you know, tech is only good if people use it, so I hope they do. I mean, the idea is making it more accessible to people, right? I would like to have it as a filter, some easy tech. We've talked to big retailers before about having a filter put on online shopping sites, right? So, if I can choose fair-trade coffee, why can't I choose gender-fair shampoo? I like it when people can use technology to create more fairness, right? If this is a great benefit to us if technology can take this journalism we do and make it accessible and available and in your hand for someone, you can do it in the store, for Pete's sake. You could just go on the store shelf, and that's pretty liberating, isn't it? When you think of it. It should be easy to know how the companies from which you buy are doing on values that you care about. So, I never really thought of it as a tech. I wish it was better tech, but, you know, I'd need millions and millions of dollars to do that. CHAD: [laughs] Had you ever built in any of your prior companies, or had been directly responsible for the creation of an app? AMY-WILLARD: No, but I did actually once when I worked at the major women's magazine in Canada, I did hire the person who created the first online sort of magazine in Canada, and she made money, so I felt good about that. I plucked her from...she was working as sort of tech support at the major...what do you call those? Internet providers in Canada. But no, I had not, and so I relied on experts. I had a friend who was on the board of Southby, and he helped me find a tech team. I went through a few of them and, you know, it's hard to find. Like, where do you go and find people who will build something for you when you're a novice, right? As a journalist, I don't really know anything about building technology, and I certainly wasn't about to start at my age. It was definitely a voyage of discovery and learning, and I don't think I really learned much coding myself. CHAD: That's okay. AMY-WILLARD: That's okay [laughs]. CHAD: But was there something that sort of surprised you that you didn't anticipate in the process of creating a digital app? AMY-WILLARD: Oh gosh. Well, you know, of course, it's difficult, and there's lots of iterations, and there's lots of bugs. And in every business, mistakes are part of what people...in the construction industry, they'll tell you, "Mistakes are just going to happen every day. You just have to figure out how to fix each one." But, no, it's a difficult road. So yeah, I wish I could have coded it myself. I wish I could have done it myself, but I could not. But yeah, it's good learning. And, of course, you know, I think anyone who's going to start building a company with technology...if it were me now 10 years ago, I would have actually done some coding classes so I could just even communicate better to people who were building for me. But I did learn something, but not really enough. But it's a very interesting partnership, that's for sure. CHAD: And there is a lot of online classes now... AMY-WILLARD: Right [laughs]. CHAD: If someone is out there thinking, oh, you know, maybe that's good advice. And there's a lot of opportunities for sort of an on-ramp, and you don't need to become an expert. AMY-WILLARD: No. CHAD: But, like you said, even just knowing the vocabulary can be helpful. AMY-WILLARD: I think that would have been useful. Yeah, definitely useful. But I definitely, like, you learn a little bit as a text-based person. You learn the rigor of just sort of, like, you have to think in ones and zeros. It either is or isn't. That helps. I learned that a little bit in working with tech devs. The last version we did actually white labeled off of someone who had created a technology to do with...it was to do with building communities online. And their project failed, but it had enough backbone that we were able to efficiently build what we needed to on top of what they built. CHAD: Oh, that's really...was it someone you knew already, or how did you get connected? AMY-WILLARD: Yes, they knew one of our partners in New York. We tried it first as a community project. It didn't really work. And then, we realized it could actually hold our data at the same time. So, my first iteration of the app was different. But yeah, anyway, we've built it a couple of times, and I could build it even more times... CHAD: [laughs] AMY-WILLARD: And make it even better and better. CHAD: So, on the sort of company side of you've worked with companies like Procter & Gamble, MasterCard, Microsoft, do you find it difficult to convince companies to participate? AMY-WILLARD: What we do is data journalism. We don't contact the companies. We have researchers. We have journalists go and look through the SEC data and CSR reports and collect the data points on which we measure them. So, no one has to cooperate with us to get the data. It's journalism. It's not opt-in surveys, which is a very common...when I first started, no one was measuring women, and now there's lots of different measurements. And they're often pay-to-play surveys, so they're not really very valuable. Ours is objective and fully transparent journalism. But then afterwards, our business model how we typically used to pay for this is that companies that did well on our index were then invited to be quote, "certified." And this was a business model that was sort of suggested to us at the Clinton Global Initiative, to which I belonged in 2016. And they loved what we were doing, using the free market to drive gender equality. Because, you know, our whole point is that women and people who care about women and equality, we have a lot of power as consumers, or as taxpayers, or as tuition payers, or as donors to nonprofits. And whenever you give money to an organization or a company, you have the right to sort of ask questions about the fairness of that organization. Well, that's our whole ethic, really. I answered that question and came around to a different idea, but yes, no. So, the companies do participate to be certified, and some of them are interested and some of them are not, and that's fine. We do projects with them sort of like when we...we've talked about MasterCard, and we did a big conference with them in New York. This is pre-pandemic. And then, we did a big, global exhibit with P&G, and Eli Lilly, and Microsoft at TED Global, which was very fun. It was all about fairness. And it was great to talk to technologists such as yourself. And we made a booth about fairness in general, not just about women. And we had a fairness game, and it was very interesting to just discuss with people.  I think people like to think about fairness, right? I don't know if you have children, but little children get very interested in the idea of what's fair very early on. Yeah, so some companies participate...now we have companies...we do some work in B2B procurement which is something that your listeners might be interested in thinking about is that just, like, supplier diversity. If I were purchasing your services, your company services, I would ask about the gender metrics of your organization. I already learned they're quite good. So, big companies buying from other companies can put a gender lens on their B2B procurement. And so, that's a project we're doing with Salesforce, Logitech, Zoetis, Andela, which is another tech provider, and Quinnox, which is a similar sort of tech labor force, I believe. And so, we're going to be releasing a database about B2B suppliers. Actually, I should make sure that you get on it. That's a good idea. CHAD: Yes. AMY-WILLARD: That's a good idea because then it's going to be embedded in procurement platforms because this is a huge amount of money. It's even probably more...it could be more money than consumer spending, right? B2B spending. So, I'm excited about working with more companies on that to help promulgate this data and this idea because it's an easy way to drive fairness in a culture. When the government isn't requiring fairness, at least large companies can. And in some countries, actually, the government requires its vendors to do well on gender. Like, Italy now has a certification for gender, the government does, and companies that do well are privileged in RFPs and also get a tax deduction. CHAD: I don't want to say something incorrect, but I think the UK has, like, a rule around equity in pay... AMY-WILLARD: Yeah, absolutely. You're absolutely correct. CHAD: And yet they don't have equity in pay, the data shows. AMY-WILLARD: That's right. And we don't have that in the United States. It's voluntary in the U.S. We measure that, actually, too. That's seven points over a hundred points scale is whether they, one, publish the results of their pay study. In the U.S., though, we do it in a way that isn't rigorous as the way they do it in the UK. In the UK...you're great to remember that, Chad, in the UK, I mean, I wish my government did that. In the UK, companies report on the overall salaries paid to men and the overall salaries paid to women. So, that means if, you know, all the million-dollar jobs are held by men, it shows very clearly, and all the five-dollar jobs are held by women, it shows very clearly there's an imbalance. And in the United States, we just say, "Oh, well, is the male VP paid the same as a female VP?" That's sort of easier to do, right? CHAD: When we've talked with some larger companies about different products we're creating or those kinds of things, sometimes what I hear is they're looking for big wins, comprehensive things. And so, I was wondering whether you ever get pushback or feedback that's like, "Well, not that your issue is not important, but it's just focused on one aspect of what our goals are for this year." AMY-WILLARD: Right. Yeah, that's always a hard thing because when I think about fairness to half of the population, it's a hard thing for me to think that's not hugely important. CHAD: Yes. AMY-WILLARD: I have a really hard time, but yes, of course, we get that a lot. And, you know, quite frankly, when we did this B2B project with Logitech and Zoetis, they would ask their vendors, like, the major consulting companies and big companies, to take a SaaS assessment that we do. We have a SaaS product that private companies can take, or just instead of doing our journalism, they can just get their own assessment. And they were very, very reluctant to do this. That was just, you know, half an hour. It was a thousand-dollar assessment. And it took many months to convince these companies to do it. And that was their big customers. So, yes, it is very hard to have...what's the word? Coherence on what one company wants versus what a big company wants, and it's hard to know what they want. And it's, yeah, that's a difficult road for sure. And it changes [laughs]. CHAD: Part of the reason why I asked is because from a product perspective, from a business perspective, at thoughtbot, we're big fans of, like, what can be called, like, niching down or being super clear about who you are, and what you believe, and what you offer. And if you try to be everything to everybody, it's usually not a very good tactic in the market. AMY-WILLARD: That's right. That's right. CHAD: So, the fact that you focus on one particular thing like you said, it's very important, and it's 50% of the population. But I imagine that focus is really healthy for you from a clarity of purpose perspective. AMY-WILLARD: That's right. But at the same time, now there's lots of...when I started in 2016, there weren't a lot of things in this space, and now there's many, many, many, many, many, many, so corporations that want to sort of connect to the community of women or do better for women. There's many different options. So, there's many flavors of this ice cream. Even though we're niche, the niche is very crowded, I would say, actually, and people are very confused. I mean, I think I remember hearing from Heineken that they're assaulted daily by things to, you know, ways to support women in different organizations and events. And they said they took our call because we were different. But yeah, there's many competitors. But, I mean, that's the main thing. In any business, in any endeavor in life, one has to show one's value to the people who may participate, and that's a challenge everywhere, isn't it? CHAD: Yeah. AMY-WILLARD: But the niching down thing is...and interesting we hear a lot these days is that women are done. We've moved on from that. Now we care about racial equality, and we say, "That's a yes, and… We can't move on." CHAD: Well, the data doesn't show that we've moved on. AMY-WILLARD: The data doesn't show that at all, and we're going way backwards, as you well know. So, I mean, actually, I don't know if you know, there's something called the named executive officers in public companies. Are you familiar with that? The top five paid people. CHAD: Yeah. AMY-WILLARD: They have to be registered with the government. Well, that number really hasn't changed in six years. That's where the big capital is, and the stock options, and the bonuses, and the big salaries. So, to me, that's very important that I would like, you know, rights and capital to be more...well, I want rights to be solid and capital to be flowing. And so, that's what we hope to do in our work. MID-ROLL AD: Now that you have funding, it's time to design, build, and ship the most impactful MVP that wows customers now and can scale in the future. thoughtbot Liftoff brings you the most reliable cross-functional team of product experts to mitigate risk and set you up for long-term success. As your trusted, experienced technical partner, we'll help launch your new product and guide you into a future-forward business that takes advantage of today's new technologies and agile best practices. Make the right decisions for tomorrow today. Get in touch at thoughtbot.com/liftoff. CHAD: So, going back to the founding of Gender Fair, when did you know that this was something you needed to do? AMY-WILLARD: I wanted to serve, you know, you want to be useful in life. And I wanted to do work in this field that I care so much about. As I said, I think I told you I started doing journalism before, and I realized anyone could take the journalism, and they could, you know, Upworthy would publish things we would create and then not pay us for it. And I thought that's crazy. But it's interesting talking to my husband. My husband's, like, a very privileged White guy. And I remember he said something to me very interesting. He said, "You either have power, or you take it." And he said, "Women have all this power." So, he helped me understand this. Like, you know, I think sometimes as women or communities that are underserved, you start thinking very oppositionally about what you don't have. But at the same time, you can realize that you do have this power. So, what we're trying to do with Gender Fair is remind people they have this economic power, and they can use it everywhere, you know, in addition to our consumer database. I told you that we're doing a B2B database this year. And we also...I think next week I'm going to release a database of 20,000 nonprofits looking at their gender ratings. That was done as a volunteer project by Rose-Hulman Institute of Technology if you know them. So, yeah, this is an ethic that you can take everywhere in your life is you have this power, even as a consumer. Chad, even in your little town, you can ask your coffee shop if they pay fair wages. Like, this is just a way of looking at the world that I hope to encourage people to do. CHAD: Along the journey of getting started, I assume you ran into many roadblocks. AMY-WILLARD: Mm-hmm. CHAD: Did you ever think maybe this is too hard? AMY-WILLARD: Oh yes. Well, not in building. In building, you're very optimistic, you know, it's just like when you're writing your first book. You think it's going to be a bestseller. Like, you build something, and you think the whole world is going to use it right away, and you're going to...I did have a great...when I first launched, I had a wonderful, I had, you know, press in Fortune. I had Chelsea Clinton. I had big people writing about us. Melinda Gates has written about us many, many times. The fact that...well, I've always wanted to build, like, a consumer revolution of women, and I'm going to keep at it. But it's very daunting. It's very daunting when you're trying to move a boulder such as, you know, big institutions and companies that don't really want to change, and they're not motivated to do it. So, yes, those are my roadblocks. It's not creating the massive amount of change that I wanted to do. And I'm not going to give up, but, yes, it is very daunting, and it's very daunting to see how little people care. Some people don't care about it, but some people in power don't care about it. But I think if you asked, you know, regular women, they would say, "We would like fair pay. We would like equal opportunity. We would like paid parental leave." They would want all these things, and hopefully, together, we can fight for them. CHAD: Well, and, like you said, the premise of what you're doing is you're focused on the power that you do have, which is the dollars that you spend with these companies. I think that's such a smart angle on this because especially for...it seems like the core in terms of the consumer-facing companies. That's so inherent in what this is. AMY-WILLARD: That's right. CHAD: Yeah, the angle of empowering consumers, and giving them the information, and leveraging the power that consumers have with these companies seems really smart to me... AMY-WILLARD: That's right. If it works -- CHAD: As opposed to individually going to the companies and saying, you know -- AMY-WILLARD: "Please make it." Yeah. And some people would refute your use of the word empower because that implies that people don't have power. So, when I give speeches...I have a pair of beautiful gemstone red pumps, and I say it's the ruby slippers. We had this power all along. We just were not exercising it. But this power will only work, Chad, if it's done in the aggregate. So, our challenge is to reach the aggregate of American women. I have to, you know, I have to go reach 50 million women this year. That's my goal. Reach 50 million women with this message that we have the power in the aggregate to make change. And that's the only way this will work. If it's just one by one, it really doesn't. When I first launched, I found when I showed the app to people on the lower end of the economic scale, like, you know, people in the cash register; they understood this more than middle-class women. They understood the fact that if all women come together and, you know, buy from this company or don't buy from this company based on how they treat women, they understood that as a collective power. Whereas middle-class women who don't have as many struggles didn't really groove to that idea as quickly, which I thought was very...to me, it was very interesting, you know, individuals feel more powerful on the higher end of the social scale. They may or may not -- CHAD: That is interesting. AMY-WILLARD: Yeah. So, yeah, that's my goal. We'll see if I can do it. That's going to be my life's work, I think, Chad. CHAD: How do you reach 50 million people? AMY-WILLARD: I don't know. That's what I'm going to think about. You know, we're talking to different people about campaigns. We actually stopped the consumer work during the pandemic because it just, you know, everything changed. And so, now, this year, we're going back. I don't know; I mean, I guess if Ryan Reynolds tweeted about me, you know, that would help. If [laughs] anyone listening has any ideas how to reach 50 million women...no, maybe 3 million is what I need to create social change. CHAD: I imagine that it doesn't just come down to spending money on advertising. One, you might not have that money. AMY-WILLARD: No. And that would be, you know, that also would be not in the ethics of what Gender Fair is, for example, right? That means I would be paying money to Facebook and basically Facebook, I guess, and Google. If you look at the major spends of nonprofits, they're advertising with these big tech giants. And so, we have...actually, we have some partnerships with large women's organizations, and I think that's the way we hope to spread that. And if I had money for advertising, I would want to spend it with other women's organizations, or women's owned media, or women influencers. There's another idea I talk about in my work I call the female domestic product, and so talking about how much money women earn or capital we control. And the more we can grow that female domestic product, the more we can achieve equality actually. I always say, in America, you get as much equality as you can pay for sadly. CHAD: I was just about to say, "Sadly." AMY-WILLARD: Sadly, yeah. It's true. We still don't have the Equal Rights Amendment. A hundred years. CHAD: Well, 50% of the population would say, "Why do we need an Equal Rights Amendment [laughs]?" AMY-WILLARD: All men are created equal, but yeah, it's quite astonishing. I don't know. Do you have daughter, too, or just a son? CHAD: I have a son, and my younger one is non-binary. AMY-WILLARD: Well, I'm sorry to be so binary. Excuse me. CHAD: It's okay. AMY-WILLARD: Well, interesting. And that's great, too, isn't it? Because we see how fluid gender is and their rights are just as important as a woman's rights. And these are, you know, women and non-binary people are often excluded from things. And so, we are all working together just to create fairness. I'm sure that the same thing happens in your family, too. CHAD: Yeah. I think fairness is one of those things. Sometimes equality is not necessarily the same as fairness. AMY-WILLARD: Yes. CHAD: But I think, like you said at the top of the show, fairness is something that we seemingly learn very early on. But one of the ways that it comes across is I'm being. It is unfair to me, especially in little kids, at least with my kids [laughs]. AMY-WILLARD: Of course, yes. CHAD: That was the thing that they learned first and caused them the most pain. And it was very difficult for them to see that something was unfair for somebody else. So, I remember saying to my kids when they were little, "Fair doesn't mean you get your way." AMY-WILLARD: That's right. Not fair. CHAD: Right [laughs]. AMY-WILLARD: It's true. But then, you know, it's funny. When I talk about equal pay, I often say to people, "When I used to cut cakes for my children, I cut equal slices, and I didn't put them under the table," like, you know what I mean [laughter]? So, why are we so cagey about the slices of economic pie we give to one another? I mean, there's no reason why pay has to be secret, right? If it's fair. You could easily talk to people. Well, you know, Chad gets paid more money because he's the CEO, and he does the podcast, and he has to talk to the bank, you know what I mean? So, you could easily explain that to people. And I don't know why we have to keep salaries a secret from one another. It seems very irrational to me and not really a part of fairness. CHAD: Yeah. Yep. That's something...so, all of our salary bands at thoughtbot are public on the internet. AMY-WILLARD: Cool. On the internet. Oh, I'm very impressed. CHAD: Yeah. So, you can go to thoughtbot and use our compensation calculator. You enter in your location, what role you have. AMY-WILLARD: Oh. So, you do it for other people. Oh, that's cool. That's a great service. And that was just some sort of tech that was sort of pro bono tech that you all built for the world. CHAD: Yeah, we created it for ourselves. AMY-WILLARD: And then you shared it. CHAD: Mm-hmm. AMY-WILLARD: Then you open-sourced it. Great. Well, I bet you have a lot of happy employees. CHAD: I like to think so [laughs]. I do think that there is an inherent understanding of fairness. And when people ask how we do things at thoughtbot or how we should do things, I say, "How do you want it to be?" I think that guides a lot of how we do things and why a lot of stuff we do is just common sense. And it's not until ulterior motives or maintaining power comes into play where the people in power don't want to give it up. Because, like you said, people don't understand that by giving someone else a bigger piece, they think that that means their piece is smaller. AMY-WILLARD: Right. Or they just think they deserve it. I was reading last night about succession planning and CEOs. And apparently, a lot of them just stay...oh, sorry, in big public companies, not in their own companies, they stay on way too long. And all these consultants are saying it's the four Ps, you know, position, privilege, pay, and then...I forget the other one. But one of them was jets. They don't want to give up their jets. So yeah, I think when you have things, it seems fair, and sharing them seems...giving up some of what you have seems unfair. But I do think humans can see fairness. But sometimes, when you have a lot, it's hard to see it. You're able to justify why it may be not unfair to people who don't have as much as you do. But anyway, I can't change human nature, but most people do understand fairness. I think you're right about that. CHAD: Well, one thing...I noticed...so, you're a Public Benefit Corporation. AMY-WILLARD: Yes. CHAD: Did you set out to be a Public Benefit Corporation from day one? AMY-WILLARD: Yes, you know, originally, when it came to how was I going to pay for this, the first part I paid myself with my own money. I hired MBAs. I hired researchers. I built the tech. And then, I wasn't sure how I was going to pay for it going forward. But I knew I didn't want to become a nonprofit because, in my mind, there are so many things that...there are so many problems that women have that need to be solved by nonprofit organizations, planned parenthood first among them. Like, I don't want to take money away from women's organizations that help women fleeing abusive homes. So, I wanted to see if I could pay for this in the private sphere, which we've been able to do, and not have to seek donations because, really, I felt very strongly about not taking money out of that. That's part of the FDP, the part of the female domestic product, but the part that's contributed by people philanthropically. And there isn't a lot of philanthropic dollars going to women, as I mentioned before. So, yes, I knew definitely I wanted to be a Public Benefit Corporation. And there's no tax benefits to that, you know, I don't know if you are yet, but... CHAD: No, it's something that we've looked at, but it's very attractive to me. AMY-WILLARD: Right. And there's also the private version of it being a B Corp, which is also very useful. It's an onerous process. Public Benefit Corporation isn't quite as onerous, I don't believe. I mean, we're in Delaware and New York, but it just says that you're, I mean, we exist for the public good. I'm not existing to make millions of dollars. I'm existing to create social change. And some organizations don't want...are leery of working with us because we're not a nonprofit so that's to assuage them. Well, it's not really about...we're not about enriching shareholders. It's just a different way to pay for it. But yeah, I would encourage all companies to look into being a Public Benefit Corporation or do a B Corp assessment or a Gender Fair assessment. It helps them, you know, operate in a world that is increasingly more values concerned. Maybe 20 or 30 years ago, it wasn't so on the top of mind of many people. We were coming out of, you know, warring '80s capitalism. But nowadays, the younger people, especially, are very focused on issues of fairness and equality. So, I think those tools making business better that way are very useful. CHAD: Well, I would encourage, you know, everyone listening to go check out the app, if you're at a company, to look at doing the assessment. Where can people do those things? AMY-WILLARD: Ah, well, yeah, I would encourage them to do all those things. You're right, Chad. I would encourage you to download the app and check some of your favorite brands. It's very simple. Do the paid subscription. And then, if you're a company, you can do an online assessment. You just go Gender Fair assessment, and you'll find it. If you're a business and would like to participate in our B2B database, you can also do the assessment, or there's a coalition for Gender Fair procurement, where you can get information. We had the prime minister of Australia speak at our launch. It was quite excellent. We'll be launching our nonprofit. Actually, I think it's already online. It's called genderfair-nonprofits.org, if you want to see how your favorite nonprofits do. But, basically, we're here to help any business or organization do better on gender. And you can email me amy.cross@genderfair.com. And I would love to help anyone in their journey for fairness of any kind. Yeah, many ways to participate. Just go to genderfair.com or genderfairprocurement.com. CHAD: Awesome. Amy, thank you so much for sharing with us. I really appreciate it. And thank you for all the good that you're doing in the world with Gender Fair. AMY-WILLARD: Well, I appreciate the way you're running your company in a very new, interesting, and apparently ethical way. Privately, I could look at your website and your career page and figure out how you're doing. But it sounds, to me, when I've talked to people, that you're doing very well. And I honor your curiosity about learning from others. CHAD: Awesome. Well, listeners, you can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. You can find me on Mastodon @cpytel@thoughtbot.social. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks so much for listening, and see you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Main fiction: "Blood Relations" by Adam Troy-CastroSofanauts: Just search in your favourite podcast app for us! Apple Podcasts: https://podcasts.apple.com/gb/podcast/sofanauts/id1740911381 Spotify Podcasts: https://open.spotify.com/show/0OK9R9yAKasMqcjcJ0BSatPatreon for AD Free and Extra Content: https://www.patreon.com/SofanautsAdam-Troy Castro made his first non-fiction sale to Spy magazine in 1987. His books to date include four Spider-Man novels, three novels about his profoundly damaged far-future murder investigator Andrea Cort, and six middle-grade novels about the dimension-spanning adventures of young Gustav Gloom. Adam's works have won the Philip K. Dick Award and the Seiun (Japan), and have been nominated for eight Nebulas, three Stokers, two Hugos, one World Fantasy Award, and, internationally, the Ignotus (Spain), the Grand Prix de l'Imaginaire (France), and the Kurd-Laßwitz Preis (Germany). The audio collection My Wife Hates Time Travel And Other Stories (Skyboat Media) features thirteen hours of his fiction, including the original stories “The Hour In Between” and “Big Stupe and the Buried Big Glowing Booger.” In 2022 he came out with two collections, his The Author's Wife Vs. The Giant Robot and his thirtieth book, A Touch of Strange. Adam was an Author Guest of Honor at 2023's World Fantasy Convention and will be Guest of Honor at Heliosphere in 2025. Adam lives in Florida with a pair of chaotic paladin cats.This story first appeared in Or Else The Light: Dystopia Triptych #3, 2020.Narrated by: Kaila MolesKaila Moles is a Pacific Northwest native who relocated to Tucson, AZ in 2019. She is a mother to one beautiful daughter and spends her days working with her patients who struggle with trauma. She is a psychotherapist who specializes in trauma, addictions, and postpartum diagnoses. In her free time, she enjoys baking, dancing, and writing music and poetry. This is her first narration of a short story.Fact: Looking Back At Genre History By Amy H SturgisSupport this show http://supporter.acast.com/starshipsofa. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Giant Robots Smashing into Other Giant Robots (On Tour!) podcast, hosts Sami Birnbaum and Jared Turner are joined by Ishani Behl, CEO and Founder of Skillopp and Sustainr. Ishani, an instructional designer by trade, began her journey by creating online courses and eventually moved into sustainability, inspired by her exposure to startups at the UNDP. She founded Sustainr, a platform that connects sustainable brands, and Skillopp, which simplifies learning using AI, aiming to reduce information overload. Ishani discusses how her educational background and experiences shaped her desire to improve learning and sustainability. She emphasizes the importance of dejargonization and how Skillopp uses AI to make complex information more accessible. She also highlights Sustainr's role in connecting sustainable brands with resources and opportunities, fostering a community that emphasizes collaboration over competition. Her journey reflects a commitment to creating impactful, sustainable business practices and improving educational approaches through technology. Throughout the conversation, Ishani shares her challenges in balancing multiple ventures, the importance of delegation, and her approach to building trust within her communities. She provides insights into the evolving landscape of e-learning and sustainability, emphasizing the need for personalized learning and effective communication. Skillopp (https://www.skillopp.com/) Follow Skillopp on LinkedIn (https://www.linkedin.com/company/skillopp/). Sustainr (https://www.sustainr.co/) Follow Sustainr on LinkedIn (https://www.linkedin.com/company/econet2021/) or Instagram (https://www.instagram.com/sustainr.22). Follow Ishani Behl on LinkedIn (https://www.linkedin.com/in/ishanibehl/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: SAMI: This is the Giant Robots Smashing into Other Giant Robots podcast, the Giant Robots on Tour series coming to you from Europe, West Asia, and Africa, where we explore the design, development, and business of great products. If you have no idea about this Giant Robots on Tour series, then please make sure you listen to our previous podcast, where we throw random icebreakers at each other and we have fun naming the new series. So, make sure you don't miss out on that one. I'm your host, Sami Birnbaum. JARED: And I'm your other host, Jared Turner. SAMI: And with us today is Ishani, CEO and Founder of Skillopp, which simplifies learning to amplify performance through AI, and Sustainr, the Fiverr for sustainable brands. We are so delighted to have you with us, Ishani, today. We're going to get more into depth and into detail exactly where you're at and what you're doing at present. But I always like to go back to the start with my guests because there's always a journey and a story about how they got to where they are. Would you give us some details about how you got to the place you are today? ISHANI: Definitely. It's great to be on this. I'm delighted to also kind of share my story. It's been quite a journey. It all started a few years ago. I'm an instructional designer so that basically means that I design online courses for a living. So, if you see those ads on Instagram, "Hey, come to my masterclass," what I basically do is that I help in designing the whole course from the beginning but in a much better way. I guess this whole journey of Sustainr and Skillopp really started after I graduated. So, I went to King's College, and I pursued a degree in liberal arts, after which I worked at UNDP. And I was exposed to this world of sustainability and all these really cool startups that were coming up in this space. And I thought to myself that this is such an interesting and innovative field to be in. In every single startup that, you know, you would really do research around, you would just find these really interesting bits of information that you really didn't know. And I think that the business models per to se is also kind of like a way to emulate how you can live your own life in a much more efficient manner. That's why sustainability is called sustainability for a reason so that you can really sustain your livelihoods for a much longer amount of time. I think just building upon that, when the pandemic started, I really thought of doing something around this. And we kind of created a community of practice, so to say, of just sustainable brands around the country, in the UK and India. We started connecting them with various opportunities, so it sort of became like a Fiverr [laughs] of sorts where we would kind of connect them to various kinds of opportunities that would help them grow. I think when I went back to London for my master's, a lot of people in the faculty really liked the idea. And they were able to provide us with some funds, and we won a number of competitions. And that really led to the beginning of Sustainr, and we currently have around 40 brands on our platforms. We keep on having a lot of collaborations. We've also raised grants for a few startups as well. This idea of really merging learning with the community created impact, and I had no idea about that. And I think when I started creating courses as well for other brands and other companies, this whole idea of Skillopp also emerged as well, where we really took into account one very important concept, which was dejargonization. Now, I'm not too sure if you're aware about this, but there's this very big problem that's happening in the world right now. It's called the information overload. If you think about it, every single time you open, you know, some piece of content, or a reel, or anything, you see so many words that you just don't understand whether it's Web3, crypto, Bitcoin [chuckles], whatever it might be. So, what we basically did in that case through Skillopp, which was this new vertical that we created, we basically simplified content through using different AI tools. And that would really help automate digital learning and communication in organizations. And we've currently worked with the top MNCs in the world as well. The whole idea, in a nutshell, in terms of my life so far, has really been around how exactly you can design content in the most simplest way possible. How do you dejargonize it? And also, how do you create impact in the sustainable space? Because that is one key area that I think can really teach us so much about our own lives and can create so much of impact given the current climate crisis as well. JARED: That was a great intro. Thank you. You're working on two businesses. Are you still studying, or you finished studying now? ISHANI: I finished studying. JARED: You finished. So, I guess you were studying while you were working. ISHANI: Mm-hmm. JARED: But now you're working on two. So, how did you or how do you balance all of that? And how do you choose what to prioritize when they probably both seem just as important? ISHANI: I think it took me some time to figure that out. It's not easy. I'm somewhat of an overthinker. So, it just so happens to be that when you think about several problems that your business is facing, you know, whether it's, you know, people; it's sales; it's operations, it just really makes you really flustered, and, you know, you're unable to figure out what do I exactly prioritize. One thing that really helped me was just reflecting on the business models and what I was up to, as well as what exactly deserved the amount of priority that it needed to. So, what really ends up happening is that I think there's a lot of reflection on how do you delegate tasks, and that's how I exactly manage two businesses. I really believe in this whole concept that, as an entrepreneur, everybody looks at you and everyone's like, "Yeah, you must be doing it all," right? Like, the marketing, the sales, especially in the beginning. But I believe that when you learn the art of delegation and just kind of letting go and surrendering that, okay, no, you know, I have a team who's handling this aspect of the business, and I should not worry about it, you automatically can start focusing on other aspects. And I think that's how I started prioritizing. I divided the tasks into whatever really received utmost importance in the beginning that was easier to do, and then, you know, you sort of get the hang of it. I'd also like to add to the fact that I think we don't talk about this really often but look at, like, our moms, right? Like, they handle a household and their work at the same time, and they can do it. So, you know, I really think to myself, there are so many people who might be handling more than that, then why can't I do it? I think just setting that motivation really, really helps. And you can then start figuring out how to delegate, how to prioritize. But I think mindset is key because if you don't have the right mindset, you won't be able to do it. SAMI: As a father of four, that analogy really resonates with me in terms of juggling all those different balls at the same time. But I can imagine it's exhausting as well. But you touched on this concept of dejargonization, which I love because I think there is such a barrier to learning sometimes because humans take simple things and make them complex. And it sounds like, through your e-learning platform, you're taking complex things and returning them back to being simple. I've seen you describe yourself as a bad learner. ISHANI: [laughs] SAMI: What does that mean, and how exactly has that impacted you? ISHANI: In the beginning, the reason why I pursued education, I guess, there was this very rebellious instinct that I had in mind. When I was in school, it was so different. I was told to especially memorize certain formulas in math. And there was this really gigantic physics book that I had to learn and, you know, kind of memorize the formulas and understand the concepts, no pictures at all. And, you know, you just had to be perceived as, hey, you know, if you can memorize them and you can get good grades, you are really, really smart, but if you can't, then that basically means that you don't have any future. And that was the kind of mindset that I grew up in. And I think I had this rebellious instinct that if supposing I couldn't, like, especially because in science, I was really, really bad. I used to hate those horrible textbooks. I was just like, how can somebody learn through this? And I was just like, no, I want to change this. I want to change the way people approach education and learning. And I started seeing this and this started becoming so relevant. A lot of us today might perceive that they know certain concepts. But when we start having a conversation around that concept, there are so many misconceptions that are created because of these preconceived notions of how they were taught earlier about a certain concept as well in school, right? I guess my mission is to kind of eliminate that barrier of questioning concepts right in the beginning when somebody is learning and not being like, hey, you know, if I don't understand this word, if I don't understand this concept, I'm really smart. I'm going to figure it out. I hate the Superman complex that people have these days. I know it all. I really, really know it all. And I'm just like, well, do you? This is one of my favorite slogans, like, if you can't teach it, then don't preach it. And [laughs] I think that I keep on following that slogan all my life that if I really don't understand anything, I have to figure out a way to understand it, and that doesn't mean that I'm dumb or stupid. I have to figure out a way in terms of understanding that concept. That's why I call myself a bad learner because I used to hate how I was taught in school. And I was just like, you know, I'm not going learn like this, either I have to change the way I think and I learn. That's the only way that I will do that. And that's why I got into education. I was just like, I really want to take some revenge on this [laughs]. SAMI: I love that. That really resonates with me. I would also, in that sense, I would describe myself as a bad learner, but someone with a good memory, especially when I didn't understand things. I'll never forget when I was studying for my degree. I actually wasn't far from you. I think you were in King's College. ISHANI: Oh. SAMI: Well, I was down the road in LSE. ISHANI: Oh, nice. Neighbor. SAMI: Yes, I remember studying for my degree there, and there was one topic I was studying that I just couldn't understand and get my head around. But there's kind of a way to play the system, and that is memorizing things. So, I promise you, I memorized sentences. I could not tell you what they meant, but I used them in my exam. It was kind of cheating, in a way, but it was kind of also working with the system that I had in front of me. But it sounds like if I had something like an e-learning platform at that time, that is something which could have explained things properly and played into strengths that I might have had that I wasn't able to discover in the regular system. Do you see e-learning platforms...and I've seen this actually from people who, let's say, are studying for their A levels in this country now, which is exams they do ages of, I think, 17 or 16. A lot of them are turning to YouTube, and they learn from YouTubers, and there's other platforms. Do you see e-learning as something which could replace more conventional education, either high schools, degrees? Is that where you see the industry heading? ISHANI: Well, I wouldn't say that e-learning can replace educational systems. I think, at the end of the day, when it comes to e-learning platforms, as well, I really love them. But I wouldn't say that they're as personalized as you would think. They could be. And the number one element to learn well is to personalize learning because everybody is different. Everybody thinks differently. Everybody has a very different process of thinking. Some people learn in a very auditory way. Some people like listening to podcasts like the ones that you're conducting. Some people like learning visually. Some people like learning kinesthetically. Sometimes what I believe is that not every single e-learning platform can do justice to every single style of learning or every single individual. And I'm pretty sure there are 500 more styles of learning that we in the L&D space still haven't discovered yet. I think what e-learning can do and how we can really benefit from e-learning is using it as a tool. We should not depend on e-learning platforms completely, like, in terms of even, like, just simplifying content or, like, figuring out a way in terms of writing an essay. That is something that perhaps we can use it as a tool to brainstorm upon, that it makes our lives much easier. At the end of the day, AI, artificial intelligence, as well as all these e-learning platforms that are coming up, it's a way in terms of conducting the menial tasks that you really didn't want to do so that you can focus on the big stuff. I think if we start approaching e-learning in that way and, you know, also figure out how to set limitations in terms of how we don't depend on it; we will not have, like, a crisis in terms of how we're looking at social media today, where everybody is just addicted to their phones. JARED: Ishani, I wanted to ask specifically about your product, Skillopp. Who's your target market? You know, we've talked a lot about sort of learners from an education perspective, like high school, university. Are you targeting them, or is it more business, commercial users? And how did you discover that market as well? ISHANI: Great. So, I think, again, it really happened to be upon chance. So, like, a little bit more about Skillopp. It's not exactly how a product works. We work in a much more adaptable and flexible manner in terms of how you can use AI to simplify content as well. We started working with a number of corporates through word of mouth, I guess, and we created a lot of impact in that space. And what we did was that we would figure out what would be the best platforms and tools that they can deploy. And we would put them onto one system, and we would develop that for them. So, how it would really end up working would be, like, this very flexible product that we would make as per the needs of the corporate itself, rather than making something of our own, which could not be flexible or adaptable to what the corporation wanted as well. It's really cool because we just end up building on various kinds of innovations. Like, recently, we would also be open to various forms of different tech partnerships in terms of building those systems as well. So, it just ended up creating this collaboration over competition mindset and where everything happened to be, like, this win-win formula when we would build products. And we would kind of go to these businesses as a service, and we would end up building a product for them. I think, that way, it was very interesting to see how that journey really happened. And I think it was just through experimentation, and I really experimented a lot. We do also have, like, some developers who are working with us. And we would kind of go out of our way to figure out what the company or the corporate really wants. And we started building upon these products and then we were able to, like, deploy those particular needs of what that organization wanted in terms of what kind of product they really wanted and how they wanted to simplify content. So, it was, like, as if it was made by them, not by us. And it provided that sense of pride within the organization that, hey, you know, this is something that I really built. This whole concept just got extended through word of mouth to various different organizations and institutions. But, like, through some random way, and I always thought that I'm going to work with an institution first, it just so happened to be working in the corporate space, which is very strange. But I guess that's how entrepreneurship, to a certain extent, works with so much of experimentation that went on. JARED: You're using generative AI as part of that to identify, let's say, jargon and then simplify that language. And one of the problems that generative AI has is what they call the hallucination problem, where it sort of makes stuff up that's not true. Have you encountered that? And I'm curious of any ways you're trying to tackle it. ISHANI: [laughs] So many times. I think AI it's like raising a baby, you know [laughs]. I always like to use that anecdote because [laughs], like, my experience in terms of, like, generative AI and AI, in general, it's always been, like, as if I'm bringing a baby up in terms of, you know, the machine learning aspect of it. I think, yeah, we've encountered that quite a number of times. I think the best way in terms of also approaching this hallucination aspect is to kind of keep the task as specific as possible. If you want to teach somebody a little bit about sales and how do you exactly approach a customer in terms of closing in a deal, right? The way we can approach it. How do you simplify that process for, let's say, sales agents, right? It's to kind of really figure out what is that particular skill that the sales agent really needs help upon. So that if we try and specify it more, then the AI will really understand that, okay, I have to stick to this boundary. I really can't go out of that. And making it as specific as possible really helped us in the process, and they were able to really upskill themselves in that one specific subskill. And we really, really worked on that conversation to such an extent that I even know the script of that conversation in terms of how a sales agent is supposed to negotiate and what would that script be for that particular industry and that organization. So, I think just specifying it as much as you can really helps. I think the hallucination effect happens so much, and that is one problem and also an area that I'd love to do more research in as well. JARED: So, humans aren't going anywhere just yet. ISHANI: Yeah, not going anywhere. Actually, I really don't think so. A lot of people just keep on talking about AI is going to be...and I would...actually, this is a question that I'd love to ask both of you as well that do you think AI is really going to replace human beings? And everybody just keeps on talking about it, and I don't really think so. But what do you think? JARED: Oh, gosh, we could have a whole episode just on this. ISHANI: [laughs] JARED: There's a lot of parallels to the industrial revolution, where everyone said all of the machinery that was created was going to get people out of jobs, farming, and agriculture. And all it really did was shifted the demand for resources into different and slightly more specialized roles. I think we'll see a similar shift with AI. I do think, in time, there will be a significant portion of existing jobs that might go the way of AI overlords. But I'd like to think there'll always be a place for us little humans. What about you, Sami? SAMI: I love this question. I think I've gone around the houses with this one. So, I've gone through different phases of like, oh my gosh, we're all going to die, and no one's going to have any more jobs, and we don't know what we're going to do. Even to the extent that I was really proud of myself that I learned on YouTube how to silicon my bathroom because I was adamant that AI could not do that. And so, if all else goes to pot, then at the very least, I have a skill that is valuable. And then, recently, I've seen the robots they're coming up with, so even that is not really going to work for me. It's really difficult to know. It's so difficult. I find generative AI less compelling because of the hallucinations that we've spoken about. I see that as being far off, and a lot of it depends on the accuracy. Your baby analogy is great. Because the way we're used to interacting with computers is they give us responses that are kind of, like, binary. They're either right or they're wrong. It's like a green light, red light relationship. And when it comes to generative AI, you need to have that more personal relationship with the computer to have that conversation back and forward to get it where you want it to be. Something that has definitely come more to the forefront is discriminative AI, which is AI that can tell a difference between certain data sets. So, I see that taking off a lot more. So, for example, they're using it in, like, the medical sector where the AI can discriminate or tell the difference between certain brain scans in terms of understanding what might be an issue and what might not be an issue. So, that is very powerful. We've actually had that for quite a long time. But as computing power is becoming more affordable, as certain chips have become available, it's becoming more widespread, and we can harness that a lot more. So, discriminative AI, I think, is being very disruptive, and I think it will continue to be. Degenerative AI, I'm not sure because of the difficulties you've spoken about. But worst-case scenario, I will personally come and silicon your bathroom. So, the e-learning company that you have, that seems more familiar to me. And maybe it could be also potentially more familiar to some of our listeners because a lot of us have kind of grown up on YouTube. And I'm not comparing it to YouTube. I know it's a very different beast altogether. It's something which we could possibly identify with and understand more. The Sustainr aspect is a little bit more foreign to me. So, I'd love to get to understand more of what the Sustainr company that you have is all about and how it works. ISHANI: Like I said, I think Sustainr is this very interesting community that we built over the pandemic kind of touching upon this whole aspect of...and I think I'll also, like, come to this point in terms of how Skillopp and Sustainr are also kind of interlinked. It all, actually, technically speaking, started with the same problem: dejargonization. What really happened was that when you also start a startup, especially in the sustainable space, what a lot of people, and when I talked to a lot of founders, especially the 40 brands that we have on our platform, it's like, "Ishani, I just don't know who exactly to approach. I don't know what...supposing I'm trying to find sourcing materials related to my business, supposing I'm trying to find individuals who can create content that is based on the concept of my business, I just don't see the results. And I don't see that people are able to understand and comprehend what I'm trying to talk about." And I feel like this is also perhaps a cultural problem as well. I mean, for example, this has been my experience as well as a number of people in India. Because India is currently growing at a massive rate with the economy, as well as the startup boom that's happening. If you think about it, every single person's mindset is like, I really need to get this done. And that's why a lot of us are also very impatient. So, just thinking about how we're actually really thinking, we create, like, this impatience sort of situationship in our head. And we don't want to perhaps learn about new things. That stops us from learning and really digging deep because we're just like, no, no, no, we need to get this done, and we need to hustle. And there's a lot of that culture that's present over here because our economy is growing. Startups are booming. And there's lots of work to be done. Like, trust me, if you come to Bangalore or Bombay, you will actually feel that pressure [laughs]. So, really thinking about that mindset, what really happens is that when somebody, especially in Southeast Asian countries or especially in a country like India, are looking for stuff for their sustainable business, a lot of people are like, "But what is sustainability? What is ESG? Is it just environment-related?" And, you know, just this communication style, so to say, creates a lot of impatience between both the parties, and that leads to mistrust. Miscommunication takes place. Orders don't come on time. There's a lot of problem and havoc. This also leads to a lot of mental stress. That's why we created this platform, so to say. And how it really works is like, it's like any form of connecting platform. We have various categories, as well, through which people can perhaps list their business on the platform in terms of that particular category, whether it's in sourcing, whether it's in fundraising, finance, or even marketing per se. And we just kind of connect them just like how you would connect people over LinkedIn, like, through an intro. But we would be the ones who would be part of that whole connection scenario so that everybody knows that there is, like, this trusted platform being built between the two people and that they're not alone. There's somebody else who's also dejargonizing the communication flow. And through that, what really happens, Sami, is that, like, the ideas of collaborations really grew because we would also have events. We would also have, like, these very interesting micro podcasts just for the community. And we would just post all of that content that would, A, build a lot of positivity amongst people in that space. And, you know, it would just kind of lead to more productivity in terms of different collaborations. Like, for example, we just tied up somebody who was creating straws using, I think, coconut or something like that to a chain of vegan cafes. I think what really happened was that through this trusted platform, through a community, I think it really, really bolsters a lot of positive mindset. At the end of the day, like I said in the beginning, I really think that it's all about mindset, which really helps you take that action. And that, in a nutshell, is what Sustainr really does in terms of just connecting resources. And now because we work with corporates as well, if supposing there are companies who want to pursue, let's just say, corporate gifting or something like that, we kind of help and initiate that process as well. So, it just becomes, like, this interlinked network where you can really just harness as many collaborations as possible so that you can also grow your business. You have time for experimentation. You have the safe space as well. And I didn't get an opportunity to be a part of any such community. So, I was just like, why not try and see how I can create one? JARED: That's great. It sounds like education and trust, a huge part of this marketplace. How do you ensure you find trusted partners, and how do you convince the people on the other side of that marketplace to trust you or to trust your marketplace? ISHANI: So, I think in terms of building trust, it takes time. So, we're not a community, or we're not kind of, like, this platform; we're, like, telling everybody that, "Hey, you know, come on our platform. We'll ensure that your business will grow." I think, first of all, it's setting the right expectations in terms of what exactly you can really achieve out of this platform. B, I think what I really like to do is, like, a lot of phone calls, just talking to the founder in terms of how he started that particular idea of his. How did it really take place? Our onboarding process is not like you have to fill in this very big, huge form, which will make you extremely bored, and you're just like, "Oh my God, this is, like, such a heavy task." Like, no, it's okay. There are some people in our team who also kind of talk to the founders and figure out what their story is all about. How did they really start that particular business? And if supposing what they're really looking for is something that we can really curtail to. Because we don't want to be also, like, a community where there's no value that we can add, then what's the whole point? And I'm very hell-bent on setting those expectations so that when people actually join our platform, then, you know, it's not like, okay, like, this is going to be just spam coming on [laughs] your way in terms of all the other communities that we end up seeing. But it's so much more than that. I think it's kind of like when we establish that synergy that, all right, if this is what you're looking for, and these are the kind of people that we have, that's the only way that we kind of build that trust. And that trust-building, it takes time. It doesn't happen automatically; it takes a lot of time, and that's why we have a lot of events. We share a lot of bits of content around, let's say, the investing market in the space of sustainability and ESG. What exactly is happening out there? We even link with other communities to build more trust. So, supposing there's a better community than Sustainr, I'd be like, yeah, 100%, you should definitely look at those communities. Like, that tagline has always been collaboration over competition, and I think it's always worked in our favor. We would also end up collaborating with those communities around climate. In so many different aspects, that's helped us, and that's the way that you also kind of build trust, when you actually see those actionable steps being taken, and you see that taking place. But it's not something that I can, like, assure you, like, yeah, 100% the trust is built within that one day. It takes some time, but it happens over a period of time. JARED: I love what you just said there about almost the long-term strategy of, you know what? If there's a better community, we're going to point you in that direction. That, to me, builds so much trust because the short-term option is to say, "Oh, okay, I've seen this. It's probably better for them, but that means they're not on our platform. So, that's not better for me." That is a tremendous way to build trust in a sort of long-term user base. So, I really love that. SAMI: Yeah. I mean, we've only been, I don't know, we've been speaking for about half an hour, 40 minutes now, and I feel like I really trust you as well [laughter]. It's, like, rubbing off. This concept of, you know, demystification and simplifying things it shows this authenticity. And I think your personality comes across and the way that you run these businesses. And you're doing it in an incredibly genuine way. I think that really talks to people. I think people are looking, like, not for jargon. They really want authentic people they can relate to who are real human beings. And that's something which I think really comes across through speaking to you. Obviously, as a consultancy, myself and Jared we work within thoughtbot, and we work with people like yourself to really try and solve their problems and understand what their pain points are. And we can come up with solutions through design or development. What would you say is your biggest challenge? In either one of these businesses or as a whole, where's your biggest challenge at the moment? ISHANI: There are so many [laughs]. But I guess to start off with, kind of scaling it to a considerable level. But at the same time, you know, scaling requires investment, and scaling also requires some amount of time in terms of figuring out how exactly you want to grow your team, which also takes time. So, sometimes I feel like I'm in this catch-22 situation where I'm just like, if I do need investment, right? For example, scale or if I need investment to grow my team even further to get more clients so that I can target more projects, let's say for Skillopp; again, finding the right people it takes time. And I think that's something that I really also kind of struggle with. It took me a lot of time to find the right people for the projects that we're doing right now. I think any tips would be great in terms of how exactly I can really do that so that even if supposing I want to raise investment and I know what I want to raise investment in, which is to grow the team, how exactly would I really approach that? Because I always feel like it's like this catch-22 situation. JARED: Well, it sounds like you already have some clients, which is an infinite step up on most businesses that are starting out and trying to get investment. Like, the fact that you can prove you have revenue coming in is amazing. I mean, the typical things that investors want, like the investor deck, right? They're going to want to see your vision for the business. They're going to want to see your financials and the forecast. And then, it's a matter of finding the right investors as well because I guess there are so many out there. But I think you probably want to find one that matches your values around sustainability and dejargonization as well. SAMI: Yeah, that's a great answer, Jared, actually. And, I think, just to add on top of that, this is where sometimes using a consultancy actually really helps. We see this a lot within thoughtbot, where someone is looking to get investment and wants to scale their team. But when you do that in-house, that comes with a lot of overheads. So, for example, you might need an extra person, your HR team, to handle new people, you know, being directly employed. Going to a consultancy and getting a third-party delivery partner allows you to kind of scale your team quickly, but also, descale that team quickly as well, so that it gives you that flexibility whilst you're in that more turbulent zone of, "Oh, I'm trying to scale, and I'm trying to get investment. And I'm not sure where my budgets are." Until you, you know, complete that scaling that you want to do, you get to a place where you're more stable. And then, actually, what thoughtbot does is helps people to then hire their own in-person team. But yeah, something like a consultancy can give that flexibility. But the way you describe this catch-22 situation is so common because what do I do first? I've got all these levers I could pull. So, I could pull the investment lever, or I could pull the, you know, extra resources lever. And then, there's like, you know, extra revenue lever as well. So, it's a really difficult problem. But definitely, we found, as a consultancy, that having that flexibility using third-party partners can be something which helps. JARED: And I wanted to just ask, because I remember you were saying you're working with some developers, are they developers you've hired, or is that a third-party team you're working with? ISHANI: It's very similar to what you really mentioned. It's like a strategic partnership with a third-party team. But, again, I think finding the third-party team also, like, it takes a long time to find. But I think that I really liked the thought that you were really talking about as well earlier, where you were kind of mentioning that that whole catch-22 situation is super, super important to understand. And I feel that instead of kind of going on LinkedIn and, like, posting so many, like, you know, these job descriptions with the overhead costs...I started learning that once I made that mistake. I think I learned so much about that. And I think that what you said it's also, like, reflecting on the fact that, okay, you really can see this through the strategic partnerships. And I think I'd love to be somebody or, like, you know, aspire to be someone who can, like, master that whole art of finding the third-party consultancies like you were mentioning, especially what you're doing as well. So, I think it's great, and thank you so much for the feedback and as well as answering question. SAMI: It's been great to have you on. And doing a podcast like this it just gives us the opportunity to speak to people like yourself. If people want to reach out to you, do you have any specific place you'd like them to reach out? ISHANI: You can go on my LinkedIn, where you'll find a lot of stuff and links to what I do. SAMI: Cool. So, I highly recommend our listeners to take a look at Skillopp, and take a look at Sustainr, and get to know all the great work that Ishani is doing. For our listeners, we're going to bring you lots more content like this. This was the first one in the Giant Robots on Tour series. Your only challenge before the next one is to hit the subscribe button to make sure you get this content directly as soon as it comes out because we've got some incredible guests lined up for you. You can find notes and a complete transcript for this episode at giantrobots.fm. If you have questions or comments, you can email us at hosts@giantrobots.fm. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See ya. Okay, before we sign off, a quick request. If you're enjoying Giant Robots on Tour, please drop us a review on Apple Podcasts or Spotify. Your reviews help us grow and reach more listeners, and we'd love to hear what you think. Thanks for being part of our journey, and stay tuned for more episodes. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Hosts Will Larry and Victoria Guido chat with Mandy Moore, the mastermind behind thoughtbot's Giant Robots Smashing Into Other Giant Robots and Bike Shed podcasts. Mandy shares some great insights on the technical aspects and the crucial role of editing in creating top-notch content. She stresses the importance of having a producer to handle the behind-the-scenes work, allowing the hosts to focus on delivering captivating content. Mandy also shares her personal journey into podcast editing, highlighting her resourcefulness and how her skills evolved over time. Will and Victoria also delved into the strategic advantages of podcasting for businesses, highlighting its effectiveness in helping thoughtbot build a community and establish authority as a company. Mandy discusses how a well-produced podcast can be a potent sales tool and can significantly boost a company's brand presence. They even touch on the future of podcasting, with Mandy pointing out how continuous podcast production can help solidify a company's reputation, even in uncertain times. The episode wraps with some practical advice for anyone interested in starting their own podcasts, emphasizing the need for passion, persistence, and a clear strategy. Follow Mandy Moore on LinkedIn (https://www.linkedin.com/in/missmandymoore/). Visit her website: mandymoore.tech (https://mandymoore.tech) Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. And with us today is Mandy Moore, our long-time Podcast Editor and Creative Content Marketer. Mandy, thank you for joining us. MANDY: Thank you so much. VICTORIA: So, I'm excited to dive into the topic of podcast, and creative content, and strategies for companies that are maybe long-time listeners of the Giant Robots podcast who are just curious about why we do this podcast and what it does for us as a company. So, excited to get into that, but before we do, let's start with a fun question to get us warmed up. Mandy, is there anything fun, exciting going on in your world outside of work? MANDY: Outside of work, I spend a lot of time at my local dance studio doing a mixture of dance and aerial arts. It gives me something physical to do after my work days. It's an afternoon thing for me. So, I spend about one to two hours there. And it's really helped me overcome a lot of challenges in my life, dealing with a lot of trauma and other aspects of overall personal development and recovery. WILL: That's awesome. I normally would never know what you're even talking about, or whatever, but [chuckles] my daughter is into dance. So, every Tuesday, I take her to dance. She begs me to take her, so I take her. So, my daughter is three—about to turn four. And every time we go to dance, she begs us to let her do the aerial dance. Like, I don't ever try to tell her, "Hey, you're too small," or whatever, but we're like, "Let's wait on that one. And then, let's wait until you can do the dance and then get up there." But she is so excited to get on the aerial dance and to do that. So, for you, was it scary when you started doing it, or did you just jump right in? How was it? MANDY: I always jump right into everything, but it was hard at first. It looks like it shouldn't be that hard, but it takes a lot of strength. And I was in a much different place eight months ago than I am now. It amazes me the transformation and growth that I've been able to see in myself because, from the very beginning, my instructor encouraged me to video myself. So, I have beautiful videos of progressions. And I can't wait to get a little bit more confident with my own social media and start sharing some of the before and afters because I really want to inspire people. It's done wonders for me and my mental health. WILL: A lot of respect to you because I don't know if I could just trust, I don't know what you call it, but that ribbon, that material just to hold you. I don't know if I could do it. So, a lot of respect to you [chuckles]. MANDY: So, my instructor likes to point out a fun fact, and I'm going to butcher it. I think it can hold whatever a baby elephant weighs. It can hold up to three tons safely. WILL: Is it...I'm going to throw this...I'ma tie it in with Victoria. Is it kind of like...because I know with rock climbing, it's all about hand placement, especially if you're belaying. Are the mistakes when you are not paying attention, and you let go of one of the materials, or how does it work? MANDY: Mistakes happen when you think about it too much. And that is what I'm always working on is to just stop thinking about it and just doing it because I'm an overthinker, too. And when I start to think about it too much, then I get messed up. But your body knows. Your body adapts. And it learns after the exercise is over. So, in the evenings, after your exercises, that's when your body is, like, doing its internal magic and, like, memorizing your stuff. So, that's why when you go back, it gets easier each time because your muscle memory actually grows when you're on your downtime. VICTORIA: Oh yeah. Yeah, I was going to say about climbing...it's funny that you asked that question, Will, about, like, the things that actually hold you because people get that question in climbing, too, about the ropes. Like, are the ropes actually going to hold you? And once you're comfortable with it, you know that it can hold a lot more weight than you [laughs], but it still can be scary. And I've seen people in Joshua Tree doing aerial silks from a line that's been drawn across the tops of two boulders. So, super cool. There's a lot of crossover in the community, I think, between people who do that type of dance and who also enjoy climbing and being outside. So, I love it. And so, you make a really good point about how you learn and how information seeps into your brain. And maybe how do you see the world of podcasting and all the things you can learn from podcasting, like, how does that fit into, like, how you learn and how you think about the world? MANDY: You know, I've built my entire career on figuring things out, and just building memory, and repeating processes, and figuring out what people want. Because, to me, editing is more than AI can do at this time. WILL: Yeah. And I think you're super talented at what you do, so I just want to make sure that I tell you that. Like, you've done a really good job with us. I remember whenever I first had a conversation with Chad, I didn't know to what extent that being a podcast host with this podcast would be. But whenever he said, "We have an editor who will cut some stuff, make you sound good," I was like, "Oh, okay." "Like, essentially, Mandy is doing the hard work for us." MANDY: [laughs] WILL: And so, I was like, "I'm in. Let's do this." So, it's an art to do this. It's an art. How did you get started? How did you get the ball rolling to get to the point you're at right now? MANDY: I was scrappy. I go in time by how old my daughter is, and my daughter is almost 15. So, that's how long I've been doing this. Because I was a single mom and I was a waitress. So, at the time, I had a one-bedroom apartment, and I still had a laptop. And my neighbor didn't have a Wi-Fi password. So, I used my neighbor's Wi-Fi, and I started doing virtual assistant jobs. And I met a developer. He was like, "Can you edit a podcast for me?" And I was like, "Yeah, I can totally do that." And I got off the call and started Googling what is a podcast. And this was back in 2010, mind you, so podcasting was new at that point. And so, I just learned it, and I did a decent job. And every podcast that he did, I got better and better. And then, he had friends, and it just kind of turned into, like, Mandy's the go-to for tech podcasting there for a little bit. And I, at one point, got a referral to thoughtbot, and I've been with you ever since. I think it's been going on five or six years now. VICTORIA: What's your first piece of advice for someone who's interested in starting their own podcast? MANDY: Get a producer. I prefer to be behind the scenes. So, I like to help other people shine. So, like, my goal as a producer is just to have the host show up and be the talent and say the interesting things. So, if you want to have the bandwidth to be able to do that, you know, let somebody else do that work who specializes it because you can really bring your full self to the table and do what you need to do as the host and have fun with it. VICTORIA: Yeah. And I think people either correctly estimate that it is a lot of work to edit your own podcast and to create the content, do all the marketing, invite people, plan great content. And it is much easier if you have help [laughs]. And you're probably going to have a better podcast that people want to listen to because it sounds good, and you might not want to skimp on that detail. MANDY: Yeah. The other thing I would say when you go to start a podcast is a lot of people are focused on equipment. And that can take you down a long rabbit hole and make you never start to actually record the podcast because you're too worried about all of the details. Get a microphone and go. You don't even need an editor. You can make yourself sound decent through tons of free software. Audacity is one of my favorite platforms to use to edit podcasts. It's been free and open source since I've started. WILL: Yeah. I love the advice, what you said, because not everyone...I don't want to do total assumptions, but majority of people fit in two camps. You have the people that want to be out front and chat and can connect with anyone. But you also have the people behind the scenes. So, I'm glad you said that because I think a lot of stuff...when people realize who they really are and what they're good at, it makes them so much better. I can't imagine doing a podcast and trying to edit everything and push it out. I think I'm decent at doing the podcast, and you make us so much better. So, I'm so glad that you said that about kind of just knowing your roles and what's your strengths and everything, so... MANDY: Absolutely. I find it relaxing to edit a podcast. Believe it or not, editing a podcast with software is kind of like putting a puzzle together. I was a kid that loved to sit down with puzzles. You know, it is true that once I come to kind of memorize waveforms, like, Will, I know when you're going to say, "Um" a lot of times before I even hear you say, "Um" because I've recognized your speech patterns and same with Victoria. I will be able to pick them out. And it's very interesting. That's a little-known fact from a producer standpoint [chuckles]. WILL: Well, that's actually really cool because I don't really talk about this much, but I'm originally from Louisiana, and so I have a thick Southern accent. And so, that was actually one of my fears about doing, like, a podcast. So, it's actually interesting that you're saying that you know the ums and, um, which I just did [laughs], but you know how to help us out with that. So, yeah, that's actually...I think that was one of the things I have respect for you is that you break down the barriers for people to be better and not be so insecure. Because if you're from Louisiana, there are so many words if you look at it and you try to pronounce it, it's going to mess you up, like Atchafalaya, or Natchitoches, or so many of those words that you're like, you almost have to know the word and pronouncing is going to mess you up. MANDY: I call it...and I don't think anybody is a not smart person, but when I edit podcasts, like, the finished product comes out, I liken it to giving the speakers IQ points because the listeners hear the final, polished version. A lot of people start sentences three times over. They only hear the polished version. So, in essence, it's giving the speakers IQ points just to give them a little bit more, you know, of a leg up. Nobody wants to really hear somebody bumbling around, but we all do it. We all get nervous. It's human nature to stumble and get nervous and let all those speech patterns out that show us as nervous. But that's what we're for is to clean everybody up. And I love getting to help people have that confidence to go because it's just like, "Don't worry. I got you. Just go out there, have fun, and you're going to sound great." VICTORIA: And, in your experience, what kind of reasons for a podcast make the most sense for a business? Like, it's a common piece of advice if you want to build a community to start a podcast, but why is that? Or, like, when does it really make sense for you to start your own podcast? MANDY: I mean, you nailed the number one is the community. But, honestly, also, it's a great sales tool, especially if you're a customer with customers, and you're helping people network and expand the network. You're featuring the people. You're expanding the network broader than a community like in a Slack channel, say, or a message board because those are fine, too. But putting your company out there and being authority and also giving people access to free content that is helpful to them can really help a business establish that trust in the market and be like, wow, they really take their time to put this out there. One of the things that I constantly still to this day hear people talk about is the thoughtbot Handbook, that was written years and years ago. And it was a beautiful piece of free content, and everybody still talks about it. WILL: Yeah, I agree. I think one thing about thoughtbot is the handbook. I still hear people talk about it, and it's referenced often. So, that's actually really good advice. What does success look like for you, like, six months now to five years? Where do you want to go? MANDY: I think, for me, I've been in the tech industry for a really long time. I've fallen into the background a little bit too much in that I used to produce a pretty popular podcast called Greater Than Code. And I needed to take a step back from that because, one, it was becoming pretty much a full-time job. You know, content is in a really weird place. I've really been trying to pivot into the general content creation space because I do marketing as well, social media, design, and assets. I've designed my own website. I design my own graphics. So, just kind of letting people know that I'm kind of a one-stop, one-shot person. I do it all myself right now, and I have forever. The only thing I outsource is I have a transcriptionist who is a real person, which is a great selling point to a lot of clients of mine because I don't use AI. And I do have a person who goes over it with the human touch who is well-versed in the software developer lingo. Mid-Roll Ad: As life moves online, bricks-and-mortar businesses are having to adapt to survive. With over 18 years of experience building reliable web products and services, thoughtbot is the technology partner you can trust. We provide the technical expertise to enable your business to adapt and thrive in a changing environment. We start by understanding what's important to your customers to help you transition to intuitive digital services your customers will trust. We take the time to understand what makes your business great and work fast yet thoroughly to build, test, and validate ideas, helping you discover new customers. Take your business online with design‑driven digital acceleration. Find out more at tbot.io/acceleration or click the link in the show notes for this episode. VICTORIA: What kind of trends do you see with podcasting and with the technology used to manage and produce podcasts? MANDY: I see podcasting, in general, be a come-and-go trend in this industry. It tends to be, you know, one of the things that businesses are excited to ramp up on. But then it's also one of the things that is the first to go when things get tough or busy or you need to allocate your resources elsewhere. Podcasting seems to be like a trend that I see coming, going with the economy. It's actually very weird to bring it to mind now that you mention it because people love podcasts. But when things are unstable, it's almost like they see it as a perk, and it just becomes something that's easily let go. And that's why I think thoughtbot and the podcasts have been so strong is that they have been kept going no matter what in the industry. And thoughtbot has really become an authority in not just, you know, it started out as a Ruby podcast. And it very much has grown into a bigger startup, entrepreneurial, consultancy-driven show. And so, it just shows that when you stick in the game, what, we're 520-something episodes in now, that you really do have great things achieved. VICTORIA: Yeah. And it sounds like just, you know, having that persistence and just keep going, and if you've found a formula that works for you, you can really benefit from continuing to invest in it. I love that. And let's see, what tips do you give people on how to have more exciting conversations, more engagement? MANDY: I love when people just join the call and immediately hit record because some of the best parts of the conversations happen, and you're like, "Oh, wait, we should have been recording that." Start recording and relax and have...The opening conversations that we started this conversation with, it's an icebreaker. It gets into some of your everyday background. And as hosts, one of the things that I told Victoria and Will to establish rapport with the audience to kind of start dropping a bit of the narrative. You talk about your story, and then the listeners become invested in you, and that's why they come back, too. It's great content all around, but they also really start to love the hosts too. WILL: Yeah, I agree with that because most of the podcasts that I do listen to it's mostly around the host and the way that they treat people. Because if there's a host that's very mean, aggressive, I'm probably not going to listen to them. And, honestly, that's just me, like, I'm not saying don't listen to them. But the hosts do make the podcast a lot of times. And I'm not saying that we make the podcast though, but... MANDY: [laughs] You do. WILL: [laughs] MANDY: It's the chemistry. You guys, I don't know if you know this, but I'm your biggest fan. Like, it's the chemistry. And it's The Bike shed. Fun fact: Joël and Stephanie, like, I told Joël [laughs]...when Joël took over from Steph and Chris, he had different co-hosts each week. And as soon as he had his episode with Stephanie, I said, "Joël, it's Stephanie." VICTORIA: Yeah. And it can take a little while to get your dynamic between your co-host going. And other times, it happens right away, and it's very easy and natural. So, I love that for Stephanie and Joël. So, the idea behind a podcast like The Bike Shed, where it's two main hosts and they're coming up with different topics that they want to dive into, and sometimes they have guests but most of the time they don't, versus a show like Giant Robots where you're interviewing guests, what do you think about the content for each of those? Like, how do you kind of separate those in your mind and the direction content-wise? MANDY: Marketing and knowing your audience. So, the Giant Robots appeals to startups and entrepreneurs. The Bike Shed is more into the code and into the nitty gritty of software development, so they go into deeper concepts. But Giant Robots is more about talking to the people. It's more of an interview-style show. It's featuring interesting people doing really awesome things and, getting the stories out there and connecting. And that's why I love that thoughtbot has both podcasts. We've just started, what—Giant Robots on Tour—to cater to the EWAA region, which is super exciting. VICTORIA: Yeah and, for me, being an interview-style podcast gives me this opportunity to have these deep conversations with really interesting people that you wouldn't necessarily get into in, like, a normal networking event, right? MANDY: Right. VICTORIA: So, if you can think of a list of 10 interesting people you want to talk to, you should start a podcast. [laughter] MANDY: And if you can think of those people, a producer like me will also hunt those ten interesting people down for you and see if they'll talk to you because we can do that, too. WILL: That is the truth. MANDY: I've tracked some pretty cool people down. I'm pretty proud of my skills. VICTORIA: We are absolutely thrilled to have you with us here today, Mandy, and to be such a big part of our podcast, and super delighted to have you come out of the background and be on the show with us today and share your voice. Do you have anything else that you'd like to promote? MANDY: I'd just like to say that I am taking on clients. I would love to get into a general creative content role to utilize all my many skills that I've scrappily picked up over the years. It's hard to put into a resume. You can check me out at mandymoore.tech. WILL: It's not just podcasts, correct? So, if I wanted to try to become an influencer, could you help me with that? Like, what's the different areas that you could help me? MANDY: Oh, girl, yes. Let's make you an influencer, Will. Let's go. VICTORIA: I could see that for you, Will. WILL: I've thought about it, but it's a lot of work. So, that's a big thing, so...[laughs] VICTORIA: Wonderful. I think that's really interesting to think about, Mandy. And I hope that people get a lot out of this episode when they're trying...if they're in this process of considering their own marketing plans, and podcast production, and other types of creative strategy, they might have to reach out to you. MANDY: Thank you so much for having me. WILL: Thank you for being here. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. You can find me on Twitter @will23Larry. VICTORIA: And you can find me on Twitter @victori_ousg. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Check her out at mandymoore.tech. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Host Will Larry announces an exciting new Giant Robots Smashing Into Other Giant Robots podcast limited series focusing on Europe, West Asia, and Africa and introduces new co-hosts Sami Birnbaum, Svenja Schäfer, Rémy Hannequin, and Jared Turner! Sami sets a fun challenge for the team to devise a name for the new series by the end of the podcast. The co-hosts engage in an icebreaker game where Sami randomly generates questions for each to answer. The team members talk about their paths into the tech industry. Jared, Rémy, and Will share stories of discovering their passion for tech, overcoming initial struggles, and finding their niche within the field. They discuss the importance of patience, problem-solving, and continuous learning in their careers. Sami emphasizes the value of realistic expectations and the ability to spend time with complex problems to find solutions. As the first show progresses, the co-hosts have an amazing time brainstorming potential names for the new series, and ultimately, the team decides on "Giant Robots On Tour" to capture the spirit of exploration and collaboration across different regions. We're excited to keep bringing you this new limited EWAA series! Please subscribe and follow along with us! Follow Sami Birnbaum on LinkedIn (https://www.linkedin.com/in/samibirnbaum/). Visit his website: samibirnbaum.com (https://samibirnbaum.com/). Follow Svenja Schäfer on LinkedIn (https://www.linkedin.com/in/svenjaschaefer/). Visit her website: svenjaschaefer.com (http://svenjaschaefer.com/) Follow Rémy Hannequin on LinkedIn (https://www.linkedin.com/in/rhannequin/). Visit his website rhannequ.in (http://rhannequ.in/) Follow Jared Turner on LinkedIn (https://www.linkedin.com/in/jaredlt/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. And today, we're announcing a new limited series of the podcast focused on the region of Europe, West Asia, and Africa. Please welcome our new co-hosts. Let's start with Sami. Can you introduce yourself? SAMI: I'm Sami. I'm a developer at thoughtbot based in the UK, in London specifically. And I'm really looking forward to this new Europe, West Asia, and Africa podcast, although we are going to need to come up with a name. We haven't got one yet because we're busy people, and we're consultants the rest of the time. But the plan is to get one. I don't think there's any quicker way to do it than just for ourselves to come up with one. And so, I think we should do a bit of a challenge here. I think we could say that by the end of this podcast, we'll have a name. I don't know what that's going to be. I don't know what that's going to look like. But we'll go around at the end of the podcast, and we'll see if one of us during this podcast can pick a name for this new series. I'm going to pass on to Svenja. Hey, Svenja. SVENJA: Hi, Sami. Thank you so much. My name is Svenja. I'm a developer and development team lead at thoughtbot. I live in Spain, more precisely in Almería. It's part of Andalusia. It's all the way in the South of Spain. I'm very excited to be in this podcast. And about the name, I'm also very excited about that. No clue yet. That's it for now from my side. Rémy, do you want to go next? RÉMY: Thank you, Svenja. I'm Rémy. I'm a software developer at thoughtbot. I joined a little bit more than one year ago. And I'm working from Paris, France. And I'm very excited to join this series. Jared, do you want to go next? JARED: Yeah. Thanks, Rémy. Hi, my name's Jared. I'm a product manager at thoughtbot. I am originally from Australia, but I live in London. And you're currently hearing me from Scotland. I'm very excited to hear what we're going to discuss over the course of this limited series and to hear what name Sami is about to come up with on this very podcast. Sami, back to you. SAMI: Yeah. Thanks, Jared. It's great to be doing this with all of you. And formal intros are great, right? So, now everyone kind of knows our position at thoughtbot and where we live. But I was thinking possibly to spice some things up...I've never done a game like this before, so I have no idea where this is going to go. It's kind of an icebreaker game where I use a random icebreaker generator online. They're not my questions. They're generated by someone else, which makes it even more risky. I'll kind of go to each of you individually with an icebreaker question that I've generated, and you're going to have to answer the question. You have no idea what's coming. I have no idea what's coming. But it's a great way of other people getting to know kind of more about us in a more informal way, in a way which we might not think about sharing things. I will do you a favor, though; I'll give everyone two skips, okay? So, I'll hit you with a question, and then, if you don't like the question, you can skip the question. But you've only got two skips, so I would say use them wisely. Because if you skip and you get a worse question, you're not going back to the previous one. Oh, okay, this is interesting. I'm going to start the way we intro'd, just to make it fair. Svenja. SVENJA: I'm scared. I'm scared [laughs]. SAMI: You should be scared. The best thing about this game is the one who's hosting doesn't get asked the questions. So, Svenja, this is your question. What is a lesson you feel you learned too late in life? SVENJA: Online banking [laughs]. I don't use online banking for that long. I don't know. I was the last person, I think, who always ran around with cash because I also didn't use credit cards also, so maybe trust in online banking. I'm not sure [laughs] that's a lesson. Sometimes, I probably shouldn't trust in it, but yeah, it would have made my life a little bit easier. Does that count? SAMI: It definitely counts. I mean, what could be more valuable information to know about Svenja? SVENJA: [laughs] SAMI: That she doesn't like online banking. And that's exactly the type of valuable content you will get from the Europe, West Asia, and Africa podcast series, which I hope, in the background, we are all thinking of a name because we cannot just say Europe, West Asia, and Africa series the whole time. WILL: I have a question, a follow-up. So, how did you do banking? Did you go in every single time, deposit, and withdraw inside the bank? SVENJA: Yes, actually, well, I did. It was good and kind of not so good because I always needed to go back home because I had one office I was kind of allowed to go to because all the others they didn't know me. And so, I went there; then I did my transfer there. I like to speak to real people [laughs], which is interesting because I always worked remotely, at least the last ten years, I think. But real-life interaction is kind of important to me. WILL: Yeah, that's neat to know. Okay. Awesome. Awesome. SAMI: That's cool. Okay, Rémy, I have not hit the generator button yet, so I don't know what's coming. Let's hit it now. Okay, this is interesting. What's something you do to relieve anger or stress? RÉMY: I have a lot of different activities. I kind of find it hard not to do anything. I don't know if it's a quality or not, but I know I'm always busy. So, if I'm stressed, I just go to the next occupation, you know. So, I like to do bread at home. I like sourdough bread. It smells amazing. It's not that easy, but you're working with living organisms. It's kind of nice. I read a lot of astronomy magazines because I'm deeply in love with astronomy. Sometimes it works, sometimes it doesn't, but I love to play with my daughter. When you're stressed, sometimes it increases the stress depending, but it's always quite fun. SAMI: That's great. Playing with the kids definitely resonates with me. I've got four of my own, so they keep me busy. Is the sourdough bread is that the one where you have that...I'm going to show how naive I am—my lack of knowledge. You have, like, that starter thing that kind of lives with you. RÉMY: Yeah, exactly, the sourdough starter. That's actually the most fun part for me so far because you have to start from scratch. I mean, you can start with another starter. But it's quite interesting to just start with water and flour, and then you create something living, and it's a mutual benefit. You feed it, and then it feeds you a little bit later when you bake it in 200 degrees in your oven. It's interesting. WILL: You said it's a living organism. So, you said that you started with water and flour. So, what introduces the living organism into the sourdough bread? RÉMY: I lack a bit of the English vocabulary for that. I think it's called yeast. The living yeast on the flour, especially if it's organic, it's just out there, you know, even in the air. And when you just feed it with warm water and, like, a cozy environment, it starts eating the flour, and it develops, and it changes some of the texture and the taste into a lot of things. And then, it's quite powerful for making the bread rise and making a very nice taste and the crust and everything. But I think if I'm correct, Svenja might know a lot more about [inaudible 07:51] bread than me. SVENJA: I don't. I think the reason you said is because I'm German [laughs]. We love bread, and I absolutely love bread, but I don't have the patience to feed something. I don't have kids. I do have dogs. I do feed them, but they also get sometimes a bit of bread. I was never able to do my own sour bread, unfortunately, because I really love it. And I don't get it around here, which is really sad. So, I will look into that. SAMI: That's cool. That brings us to Jared. Jared has been waiting patiently for his question. JARED: Hit me with it, Sami. SAMI: Let's do it. Oh, okay. If you could kick one person out of this podcast...no, I'm kidding. I'm kidding. I'm kidding. I'm kidding. That's not, I mean, no, that was just...that's my own. Okay, let me actually do one. What's one characteristic you admire in others, and why? JARED: Oh, interesting. I think I always appreciate when someone else takes the time to understand someone else's point of view. If that goes a bit meta, like, we live in our own heads so much that it's really nice when someone reflects on how someone else thinks or their point of view. So, that's my one characteristic. SAMI: That's really interesting. And how have you found, I guess, in the world of consultancy, and when you're working with products, how have you found that's kind of helped you when it comes to the product ownership side of things? JARED: Well, it's a constant reminder to do it myself; that's for one thing, especially dealing with a lot of different clients and a lot of different people. It's always really important to think about their perspective, their own customers' perspective. SAMI: That's cool. I'll hand back to Will, but, Will, I'm not just going to hand it back to you for free, right? You're also going to have to do an icebreaker. WILL: Let's do it. SAMI: Will, would you rather receive a shout-out from the CEO at a company all-hands meeting or a private word of thanks from them? WILL: Ooh, I'm usually a private person, so probably private. But I have learned in my leadership, and I've learned this, this is a lesson I've learned: it's like, praise publicly, but then, like, reprimand privately. And so, I think majority of the people like that. But I'm just a private individual person. So, I'm like, just tell me, and I'm okay with that. I don't need everyone else to tell me and to say, "Hey, Will, you did a good job." Because yeah, it just brings pressure and all of that to me. So, I'm more of a private individual. Because also, I can ask more questions then. I can get more detail around like, "Yo, what did you like? Why are you saying a thank you and a shout-out?" So, that's where I'm at. SAMI: Okay, I'll hand back to Svenja. SVENJA: Yeah, I think we should give it back to you as well. So, because I am able to open a website, so that's another lesson I learned: how to type it in. SAMI: [chuckles] SVENJA: And I do find a question for you. Since nobody skipped, we will remove that option for you, Sami. So, you only get one question and that is, what is one thing we would never guess about you? SAMI: Oh, I love that. Should I say how much I hate podcasting? SVENJA: [laughs] SAMI: No, I'm kidding. I haven't done it enough yet to know if I hate it. Ooh, one thing. That kind of means I've got to reveal something, right? Because you would never guess this thing, and you would never know this thing. So, I am 32 years old, and my intention was never to be a developer, ever. So, I actually wanted to be a psychotherapist, a cognitive behavioral therapist, to be precise. And I started on a master's course. I did it for six weeks, and then I realized I couldn't handle it. I had placements in a hospital, and the cases that we were dealing with it was too much for me. It was too overwhelming, and I didn't have the skills to kind of handle that as well as my own personal world. So, at the age of about...I've got to remember what age it was. I think it was about 25 years old, 24, 25 years old. I already had one kid, and I was married with one child. And what am I going to do? My whole plan to be a psychotherapist that I'd done my undergraduate degree to go towards, and now I was on this master's just kind of fell apart. So, it's like, what's the easiest thing I can do? And that was to learn to code, right [chuckles]? Well, I'd always been good at computers. I'd always been fixing things. I was always the one at home who'd been asked, you know, "There's a problem with this computer." Normally, it was the printer, and I hate printers, but that's for a totally other episode. I could do a whole episode on printers. My one next to me is currently plugged in. I don't use Wi-Fi—Bluetooth with it because it's just not worth it. But either way, so I wrote my first line of code when I was 25. That was the first time I ever saw code, wrote HTML, and knew what it was. So, I never wanted to be a developer. Here I am all those years later, but it was never a plan, and I've found myself here. But I'm quite happy for it. SVENJA: That is so interesting and definitely something I wouldn't have guessed. SAMI: Yeah, it's been one hell of a journey, shall we say, but an exciting one. SVENJA: I would be super interested how the others of you stepped into the world of tech, so to say. JARED: Similar sort of thing to Sami in that I've always been interested, always been the sort of more technical, geekier person of the school and the social groups. And then, at uni, I actually took some computer science classes, and then quickly felt very confused and ended up doing a bachelor of commerce in marketing and management instead, which was a lot more straightforward basic business degree, sort of tick some things off. But still, like, throughout all that time, always just loved tech, loved reading about it, loved dabbling. And I landed a job at a previous company that I just got a lot of freedom to help out where I needed, problem-solve, do lots of different things. It was quite a small business. I was able to level up a whole bunch of different skills, like some technical and some sort of more managerial as well. That's sort of how I got a lot of my knowledge and then moved on from there. How about you, Rémy? RÉMY: I started in tech right away after high school. So, I had studied...I think we still call it multimedia. It was communication, coding, design, sound, video. I learned how to make step motions, you know, a lot of different things. It was kind of doing everything and trying to find the one thing that you actually like, and I found mine, which was actually coding. I think I found what I liked when I was in school. I remember struggling on math homework. I don't have a very high background in math, but I used to enjoy it. I remember struggling on some homework, and the sensation when you finally find the answer, and you finally resolve the problem it was amazing. And I felt that again in coding. Like, you have a bug, or you have a feature, and you can't make it. And you try again, and you find some clues, but it doesn't work. And at some point, it works, and you finally made it. And it's an amazing sensation. I had it again, like yesterday. It's quite common. I love that so much. So, I think that's how I decided, okay, that's what I want to do every day. SVENJA: Thank you so much, Rémy and Jared. What about you, Will? WILL: Yeah, I think I've told this story before on the podcast, but I always love telling it again. I actually lost my job, and I was really struggling. And if you know me, fashion is not my thing at all, and I was working at this fashion store. It was this clothing store. I hated it. I hated it. Like, there's no shortage on that. I hated it [laughs]. I was working there, and then I also started working at this insurance place. We sold travelers insurance. So, it was very interesting to see how that works. And yeah, I'm not going to say too much about it, but yes, how that works [laughs]. But at that company, the one good thing about it was they were like, as long as you get your work done, you could do whatever you want. And so, one day, I was at home, and my partner was like, "You're struggling. You're just trying to figure out what you're trying to do, and you're struggling." So, she kind of walked me through, like, "What do you want to do?" And I was...when Sami mentioned the printer, I laughed because I was that person also. And printers are tricky because you never know what the real issue is. You just got to tinker with it and hope it works. And yes, you never get the same answer twice, I feel sometimes [laughs]. SAMI: I feel like all our listeners who are kind of really good at fixing printers are thinking like, oh my gosh, I'm going to work at thoughtbot now. I'm going to be an amazing developer one day. WILL: You could. Why not [laughs]? And it's interesting you say that because, like, I was 29 or 30 whenever I started in the field. So, I was a little bit late, I feel sometimes, to get into development. But my wife, she asked me, "You're struggling. You need to do something because this is not going to work. We got to change it up." And I was like, well, I grew up in a small town in Louisiana, in the south of United States, and we didn't have anything tech there. It was just a rural place. And so I never had the opportunity to learn anything about computers. I guess the printer and stuff just came naturally to me, and this was before YouTube and all of that. So, she challenged me. She said, "Go and learn it. Go figure it out. Go learn it." I did. And I forgot who mentioned; somebody mentioned something about being easy getting into development. It was not for me. I remember so many times at the coffee shop just, like, I don't know what I am doing. And if you know anything about me, I sometimes don't have the patience to slow down. And so, I came in, and I wanted to be a senior developer and produce like a senior developer. And I was sadly mistaken that that's not how it work. But five years now, I am a senior developer, so I've enjoyed it. I would not change it for anything, and I love it. So, it's been a good change for me, so I love tech. SAMI: I think it's so helpful to kind of hear realistic expectations about how long it does take. It really is a skill. Some people often ask me, "What is one characteristic that kind of indicates success in the field?" And there isn't just one. But I definitely think that the ability to sit and spend time is so helpful. Because if you can spend time with something and just sit there and, like, be patient, like you were saying, often, you will get to a solution, and it will happen. But it's about almost slowing yourself down and slowing your mind and your brain down. And we kind of call it in industry, you know, the concept of having a rubber duck, which is also a form of I'm stuck on something. I just need to speak this out, not necessarily with someone who can respond, but in a way that allows me to verbalize slowly what's going on. And you'll be surprised how often you reach a solution. So, that's really interesting. So, yeah, we've got this great series coming. We have some great guests lined up. The advantage of doing this series over in Europe, West Asia, and Africa is we're going to get access to some guests within our time zones, within our region that this podcast has not been able to get access to before. And so, we are really excited about the people that we're going to bring on, and you're going to get to hear some of the most incredible podcasts that you've heard. But we don't have a name. We still don't have a name. And I kind of set the challenge at the beginning of this podcast of, well, let's just come up with one. So, who wants to give a shout-out and think about, you know, what this name is going to be? Just to clarify, it's still going to be called the Giant Robots Smashing Into Other Giant Robots podcast, but where you see that kind of title of the individual episode, it will probably have a prefix of kind of the series name just so you know it's from us. Victoria, I feel like you're hiding away somewhere in the background, and I feel like you've got some suggestions up your sleeve. VICTORIA: Yeah, so I love the name of the podcast. I like when I network, and I usually say that, "I'm, like, the co-host of the Giant Robots Smashing Into Other Giant Robots." So, I want to keep the name to be fun. And maybe it's giant robots in a different action like Giant Robots High-Fiving Other Giant Robots or Giant Robots Without Borders, or something like that. That's what I'm thinking. SVENJA: I really like the Giant Robots Without Borders. I really like it. JARED: Sami, you had a good one that I quite liked as well in the spirit of what we've been talking about: Giant Robots On Tour. SAMI: Oh yeah, Giant Robots On Tour. That makes it sound, to me, like we're just going out and having a really fun time, not like we might not be doing sensible things, but we're going on tour. But that kind of also indicates, you know, what happens on tour stays on tour. And we probably need to be conscious that other people will listen to this. So, we have to maybe, like, tone it down if we are the giant robots who are on tour. But yeah, I like Giant Robots On Tour. This is cool. We're actually going to name our series. VICTORIA: I do think it would be funny if it was, like, less...I don't want to say less violent, like, Giant Robots Smashing Into Other Giant Robots, like, Giant Robots Knitting Socks or something, like [laughs], fun, nice, but maybe not as exciting. SVENJA: Baking Bread Together [laughs]. VICTORIA: Giant Robots Baking Bread actually sounds pretty cool. WILL: Giant Robots On Tour because it reminded me since we're talking about the different region, the great English rock band, the Beatles. That's what it reminded me of. So, shout out to the UK. SAMI: Yeah. I actually often drive past...do you know where the Abbey Road studios were? And there's that famous picture of the Beatles on the album cover of where...I don't know which album it is. They're crossing that zebra crossing across the road. There's that picture of all of them. And what you get now is you get loads of tourists. And so, you're trying to drive your car, and they're just hanging out on the zebra crossing, trying to replicate that picture that they had on the album cover. If you're not familiar with what I'm talking about, just Google "Beatles zebra crossing album cover," and you'll get an idea of kind of what I have to face when I'm just trying to drive from A to B sometimes. VICTORIA: Well, that's also part of, you know, bringing up why we were wanting to have some hosts in the Europe, West Asia, and Africa region, is there's a lot of context and things like calling it a zebra crossing. We call it a crosswalk. And just having more context and connection with our guests who are from that area would be really great. I don't know if you all saw the pictures, but for the last RubyConf that was in San Diego, I actually made robot costumes out of cardboard boxes. And there's absolutely a picture of me in a giant robot costume sitting on a lounge chair outside in the sun. So, it might be perfect for your series. SAMI: I think that's a great way to name things, right? Like, if you have a picture that works for a thing, then you have to kind of go with a name like that. Do we vote? How do we come up with it? Is this a democracy? Probably not. JARED: Well, I think one thing we haven't clarified is that Sami, you're our primary co-host for the European adventure. So, maybe you should get the decider. Should you dictate to us? SAMI: I feel like it's almost worth it kind of being the primary host just so I get to pick the name. So yeah, sure, I'm going to decide, so it's Sami's Giant Robots is going to be the name of this series. No, I'm kidding. Let's go with...okay, I'm stuck between without borders and on tour. I'm really stuck between those two. So, no one else can see this. I'm going to say, like, hands up if you want without borders. Hands up if you want on tour. Okay. Okay. Okay. We're going to be calling our new series, with the most exciting guests that you've ever seen, Giant Robots On Tour. You've heard it here first. It's been announced. WILL: Thank you for joining us. I look forward to the Giant Robots On Tour. I am excited about it. I love that we have the diversity at thoughtbot to be able to have this limited series. So, I'm excited to see what comes out of it. So, I can't wait to check it out. I'll be one of the first listeners on every podcast that comes out. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. You can find me on Twitter @will23larry. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

In part 1 of our season finale, the Story Pirates are pulled into a mysterious realm. Featuring two new stories: “Lima Bean with a Limousine,” a song about an ambitious legume who spends a milli on new wheels, written by Noah, a 9 year old from Canada, and “Giant Robot Particle on the Loose! And Now Aliens!”, a story about what happens when an intergalactic menace meets Minnesota nice, written by an 8 year old from Minnesota named Samantha.