Podcasts about Inbound marketing

Technique for drawing customers to products and services

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Best podcasts about Inbound marketing

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Latest podcast episodes about Inbound marketing

Agro Resenha Podcast
A&T#018 - IA - Da Porteira pra Fora

Agro Resenha Podcast

Play Episode Listen Later Jul 25, 2025 36:23


No episódio de hoje do Agro & Tech, Lucas Ordonha recebe Flávio Fratucci, empreendedor e especialista em marketing, tecnologia e IA, para um papo inspirador sobre a revolução digital no agronegócio. Flávio compartilha sua trajetória multifacetada, explica como estratégias de Revenue Operations podem transformar vendas no agro e revela como agentes inteligentes como a Helena — uma IA que atua como vendedora consultiva — estão redesenhando o cenário comercial do campo. Imperdível para quem quer entender como conectar inovação, processos e pessoas da porteira pra fora. #agroetech FICHA TÉCNICAApresentação: Lucas OrdonhaProdução: Agro ResenhaConvidado: Flavio FratucciEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.

Agrocast
A&T#018 - IA - Da Porteira pra Fora

Agrocast

Play Episode Listen Later Jul 25, 2025 36:23


No episódio de hoje do Agro & Tech, Lucas Ordonha recebe Flávio Fratucci, empreendedor e especialista em marketing, tecnologia e IA, para um papo inspirador sobre a revolução digital no agronegócio. Flávio compartilha sua trajetória multifacetada, explica como estratégias de Revenue Operations podem transformar vendas no agro e revela como agentes inteligentes como a Helena — uma IA que atua como vendedora consultiva — estão redesenhando o cenário comercial do campo. Imperdível para quem quer entender como conectar inovação, processos e pessoas da porteira pra fora. #agroetech FICHA TÉCNICAApresentação: Lucas OrdonhaProdução: Agro ResenhaConvidado: Flavio FratucciEdição: Senhor A - https://editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.

No leads, no fun!
Was kostet Inbound Marketing 2025?

No leads, no fun!

Play Episode Listen Later Jul 22, 2025 25:38


Inbound Marketing muss effizienter denn je sein und wird gleichzeitig aber auch immer komplexer. Das schlägt sich natürlich auch im Marketingbudget nieder. In dieser Folge analysieren die beiden Hosts Martin Bredl und Patrick Burmeier, welche Kosten 2025 für Inbound Marketing anfallen: von Personal über Tools bis zu Paid Ads. Ihr erfahrt: • wie KI Content-Strategie, Produktion & Leadgenerierung verändert, • welche Tools sich lohnen – und was man sich sparen kann, • warum Inhouse-Teams langfristig günstiger und effektiver sind, • und wie sich der ROI im Inbound Marketing messen lässt. Jetzt das neue Buch von Marcus Sheridan "Endless Customers" gewinnen: Bewertet unseren Podcast auf Apple oder Spotify und schickt einen Screenshot der Bewertung mit Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in eurem Postkasten. Mehr zu takeoff: www.takeoffpr.com

Esto va de VENDER
196. [FIN DE TEMPORADA I] Organizar BIEN tu tiempo puede duplicar tus ventas

Esto va de VENDER

Play Episode Listen Later Jul 21, 2025 22:33


Si te cuesta mucho conseguir buenos clientes y además sientes que te faltan horas en el día porque no paras tienes un problema.Conozco a mucha gente que se siente así y yo mismo he pasado por eso.Puedes pensar que el problema es el mercado, los precios o tu competencia, pero te equivocas.Es una cuestión de productividad.¿Es posible vender MÁS trabajando MENOS?En este directo vas a descubrir cómo con una sola clave: organizarte y poner foco en lo importante.Con cosas como:✅ Cómo reservar horas para prospectar✅ Ideas para evitar todas esas cosas que te roban el tiempo.✅ Tácticas para controlar tu agenda y que esta no te controle a tiPor cierto,puedes ver el directo completo  aqui

But First Academy - Marketing de contenu
247. Revoir tes objectifs à la baisse fait de toi quelqu'un de moins ambitieuse ? avec Alice

But First Academy - Marketing de contenu

Play Episode Listen Later Jul 17, 2025 39:40


On parle souvent de “plan business” comme d'un tableau Excel rempli de chiffres, de prévisions et de projections ambitieuses.Mais derrière les colonnes, il y a autre chose : une vision, un rythme, une façon de vivre.Et si construire un plan business, c'était avant tout décider comment tu veux avancer, travailler, respirer ?Un plan aligné avec ta réalité, pas seulement avec des objectifs.Parce qu'un business qui réussit mais qui t'épuise n'est pas un vrai succès.Planifier, oui — mais à partir de ce que tu veux préserver, pas seulement de ce que tu veux atteindre.C'est ça, un vrai plan stratégique : un cap qui soutient ta vie, pas qui la dévore.Dans cet épisode, on explore l'envers du décor avec Alice : sa vision de l'investissement, sa quête de liberté, ses doutes, ses choix — et les décisions stratégiques qui ont façonné son parcours.Parce qu'un plan business ne se limite pas à “gagner plus”. C'est aussi apprendre à dire non, ralentir, ajuster… pour créer une activité qui soutient ta vie, au lieu de l'engloutir.Avec Alice, on a parlé de :

No leads, no fun!
So erstellen wir Content-Strategien mit KI – Schritt für Schritt

No leads, no fun!

Play Episode Listen Later Jul 11, 2025 21:31


In dieser Folge zeigen Patrick Burmeier und Martin Bredl, wie sie mithilfe eines selbst entwickelten Custom GPT in kürzester Zeit fundierte Content-Strategien erstellen. Sie erklären den sechsstufigen Prozess – von der Analyse qualitativer Kundeninterviews über die Entwicklung von Positionierung und Themen-Clustern bis hin zur automatisierten Erstellung kompletter Content-Kampagnen. Im Zentrum steht nicht die Automatisierung um der Automatisierung willen, sondern die beschleunigte Umsetzung eines bewährten strategischen Vorgehens, das auf Kundeneinblicken und Praxiswissen basiert. Die KI unterstützt, ersetzt aber nicht – insbesondere nicht bei der Qualitätskontrolle. Ihr erfahrt: • Wie der Custom GPT aus Interviews und Vertriebsfeedback eine Content-Strategie entwickelt • Warum Content-Strategie der Schlüssel zu erfolgreichem Inbound-Marketing bleibt • Welche Aufgaben der GPT automatisiert – und wo bewusst der Mensch entscheidet • Erste Kundenerfahrungen mit KI-gestützten Strategieworkshops • Warum Vertrauen, Kontrolle und Kuration im KI-Einsatz entscheidend sind

But First Academy - Marketing de contenu
246. Personnaliser son parcours client pour mieux fidéliser avec Geneviève

But First Academy - Marketing de contenu

Play Episode Listen Later Jul 11, 2025 30:59


Dans un marché où l'attention est précieuse et la concurrence omniprésente, personnaliser son parcours client n'est plus un luxe… c'est devenu une stratégie indispensable.Dans cet épisode, on explore comment créer une expérience sur-mesure qui parle à la bonne personne, au bon moment, avec le bon message — et pourquoi cette approche transforme profondément la fidélisation et la conversion.Parce qu'un parcours client standardisé, générique ou trop automatique peut rapidement créer de la distance. Alors qu'un parcours bien pensé devient un véritable levier de confiance, d'engagement… et de ventes.Avec Geneviève, on a abordé :

Esto va de VENDER
195. Cómo VENDER valor en lugar de precio

Esto va de VENDER

Play Episode Listen Later Jul 10, 2025 18:17


¿Cansado de competir por precio y no conseguir resultados?En este episodio aprenderás a cómo destacar el verdadero valor de tus servicios B2B y olvidarte de la guerra de tarifasCon cosas como:✅ Cómo estructurar tu oferta ✅El enfoque “Precio VS. Beneficio”✅Tácticas para crear confianzar  con argumentos sólidos.Este es el primero de los directos Linkedin Sessions que voy a ofrecer cada jueves a las 10:00 horas.Por cierto,puedes ver el directo completo en Youtube aqui

Esto va de VENDER
194. [ESPECIAL] Tres claves para vender MÁS y tener mejores clientes

Esto va de VENDER

Play Episode Listen Later Jul 7, 2025 20:55


Este es un episodio MUY ESPECIAL.Es el último que estará solo en audio y lo he hecho para gente como tú que llevas tres temporadas siguiendo el podcasts cada semana.NO es el mismo que se verá en YouTube y por eso es tan especial-Te voy a contar las 3 claves para vender MÁS y conseguir MEJORES clientes.Ya las habrás escuchado en el podcast, pero hoy voy a profundizar un poco másEn este episodio vas a descubrir:✅ El motivo por el qué es tan IMPORTANTE estudiar tu mercado✅ Porque es más importante calidad que cantidad a la hora de prospectar✅ Un montón de errores que seguro estás cometiendo ahora mismo (y así les pones remedio):También cuento muchas cosas de mi mentoría, entre otras, el motivo por el que voy a cerrar puertas hasta 2025.Por cierto, todavía quedan plazas disponibles.Si tienes interés en participar, puedes reservar la tuya.El precio es de 2.000 euros + IVA Para entrar primero tienes que reunirte conmigo. Te explicaré cómo funciona y te diré con sinceridad si es lo que necesitas. Para reservar tu reunión es aquí

Investor Fuel Real Estate Investing Mastermind - Audio Version
From Corporate to Real Estate: Frank Dixon's Inspiring Journey Revealed

Investor Fuel Real Estate Investing Mastermind - Audio Version

Play Episode Listen Later Jul 3, 2025 31:02


In this conversation, Dylan Silver interviews Frank Dixon, a successful real estate wholesaler who transitioned from a corporate job to the real estate industry. Frank shares his journey of discovering real estate through podcasts, making his first investment, and eventually starting his own company, Evolve Estate. He discusses the challenges he faced during the transition, the importance of mentorship, and the lessons learned in the first year of running his business. The conversation emphasizes the significance of learning from experienced individuals in the field and adapting to the ever-changing landscape of real estate wholesaling. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

B2B Marketing Excellence: A World Innovators Podcast
Real Beats Robotic: Why Your Voice and Face Matter More Than Ever

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Jul 3, 2025 24:58


Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You're not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it's not about saying more—it's about showing up more authentically.I break down:Why polished, perfect content doesn't build relationships anymoreHow to get started with videos or podcasts even if you feel uncomfortable on cameraTools (like Descript) that make editing easy without losing your natural toneAnd how to turn one simple video into weeks of quality contentWhether you're a marketing leader or a business owner, this episode will help you rethink content—and give you a simple plan to build real connections with your audience.Episode Breakdown:• 00:00 Introduction: The Shift from Content to Trust• 00:58 The Evolution of Marketing Strategies• 02:36 The Power of Podcasting and Videos• 03:25 Overcoming Barriers to Creating Content• 04:34 Building Authentic Relationships Through Video• 05:14 The Role of AI in Modern Marketing• 07:58 Getting Started with Podcasts and Videos• 14:21 Repurposing Content for Maximum Impact• 21:14 Conclusion: Embracing Realness in MarketingWhat You'll Walk Away With:• The #1 mindset shift industrial companies need to build trust today• A low-pressure way to get started with podcasts and videos• How to stop overthinking and start connecting• The secret to creating less content that delivers more value• A breakdown of how one video = 5+ valuable content piecesReady to grow with quality marketing?If this episode sparked an idea or helped you take that first step, I'd love your support:Subscribe to our YouTube Channel - https://www.youtube.com/@WorldInnovators* Leave a quick review or comment* Share this with one colleague or client who needs to hear itLet's help more companies grow with honest, helpful, and human marketing.

But First Academy - Marketing de contenu
245. Construire un business autour de sa vie et non l'inverse avec Isis

But First Academy - Marketing de contenu

Play Episode Listen Later Jul 3, 2025 35:37


Construire un business et l'allier à sa vie, oui c'est possible ! On parle souvent de stratégie, de croissance, d'objectifs ambitieux… Mais si tu construis un business en t'oubliant en chemin, tu risques de finir par tout remettre en question. Pourquoi ? Parce qu'un business qui ne respecte pas ta vie, ton rythme et tes besoins finit toujours par devenir une prison — même s'il est rentable.Dans cet épisode, on aborde un sujet essentiel avec Isis :Comment construire un business autour de ta vie (et non l'inverse).Un business qui s'adapte à ta réalité, qui te permet d'évoluer sans t'épuiser, et qui respecte ce que tu veux vraiment — pas ce que tu crois devoir faire.Tu n'as pas lancé ton activité pour être ta pire cheffe. Tu l'as lancée pour plus de liberté, de sens, d'équilibre.Et pourtant… combien d'entrepreneures finissent par subir un business devenu trop lourd, trop exigeant, trop éloigné d'elles ?Dans cet épisode avec Isis, tu vas découvrir :

Marketing Square : Méthodes Growth Marketing
466. Comment trouver des idées de contenus à l'infini ?

Marketing Square : Méthodes Growth Marketing

Play Episode Listen Later Jun 27, 2025 30:55


Matériel, outils & recap ➞ https://linktw.in/JWjUjDBienvenue dans Marketing Square, le podcast qui décrypte les méthodes pour marketer - sans se cramer !Mister Dreamax, expert en création de contenu avec 3M d'abonnés, dévoile sa méthode pour poster à l'infini… sans s'essouffler, ni négliger la qualité.Trouver des idées, tourner, monter, diffuser.Une masterclass à dévorer sans modération ♥️

Esto va de VENDER
192. La importancia del NO en el proceso de ventas

Esto va de VENDER

Play Episode Listen Later Jun 26, 2025 8:36


El NO es muy importante dentro del proceso de ventas.Aunque es algo que todo el mundo teme y para lo que la mayoría no están preparados, la realidad es que al vender siempre vas a recibir muchas más negativas.En este episodio vas a descubrir:✅ El motivo por el qué es tan importante el NO✅ Cómo puede naturalizarlo para que te deje de afectar✅ Qué debes aprender cada vez que un cliente te dice NOPor cierto, te recuerdo que el próximo lunes es el estreno del podcast en YouTube.Este el canal por si quieres suscribirte @estovadevender

Investor Fuel Real Estate Investing Mastermind - Audio Version
5 Key Marketing Strategies Every Real Estate Investor Must Know

Investor Fuel Real Estate Investing Mastermind - Audio Version

Play Episode Listen Later Jun 20, 2025 29:54


In this episode of the Real Estate Pros podcast, host Michael Stansbury interviews Dan Jones, a marketing expert and real estate investor from Philadelphia. Dan shares his journey from a traditional education to becoming a successful entrepreneur in the real estate marketing space. He discusses the importance of strategic marketing for real estate investors, highlights client success stories, and explains the nuances of lead generation and marketing strategies. The conversation also touches on Dan's personal life, hobbies, and his approach to providing value as a fractional CMO. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

But First Academy - Marketing de contenu
244. 30 jours de challenge : ce que je mets en place

But First Academy - Marketing de contenu

Play Episode Listen Later Jun 11, 2025 22:21


☕️ Réserve ta session signature pour créer ton plan commercial : https://butfirstacademy.com/session-signature/☕️ Gagner +4000 abonnés en 10 jours : https://butfirstacademy.com/masterclass-abonnes-instagram/☕️ Les 5 étapes pour vendre sur Instagram : https://butfirstacademy.com/vendre-sur-instagram/________________________________________________________________☕️ Nous suivre sur Instagram : https://www.instagram.com/butfirstacademy/☕️ Nos ressources : https://butfirstacademy.com/ressources/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

The School for Humanity
#140 "Finding Your Voice and Scaling Growth with Tim Seavey and Spencer Traver"

The School for Humanity

Play Episode Listen Later Jun 2, 2025 31:12


Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

The NTM Growth Marketing Podcast
#140 "Finding Your Voice and Scaling Growth with Tim Seavey and Spencer Traver"

The NTM Growth Marketing Podcast

Play Episode Listen Later Jun 2, 2025 31:12


Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Business of Tech
How AI is Transforming MSP Marketing: Strategies for Success in the Age of ChatGPT with Srinivas Krishnaswamy

Business of Tech

Play Episode Listen Later May 10, 2025 52:31


Srinivas Krishnaswamy, author of "Inbound Marketing in the Age of GPTs," discusses the transformative impact of AI on customer search behaviors and marketing strategies for Managed Service Providers (MSPs). He emphasizes that traditional methods, particularly reliance on Google for information discovery, are evolving. With the rise of generative AI tools like ChatGPT, customers are increasingly turning to these platforms for tailored responses, which necessitates a shift in how MSPs approach their marketing efforts.Krishnaswamy highlights the importance of understanding the changing dynamics of search. While Google continues to dominate, the volume of searches is increasing, and the landscape is becoming more complex. He points out that MSPs must adapt to this new reality by optimizing their online presence not just for Google, but also for AI-driven platforms. This includes implementing schema markup on websites to enhance discoverability and ensuring that content is relevant and valuable to potential customers.The conversation also delves into the significance of community-based marketing. Krishnaswamy advises MSPs to identify where their target customers congregate, whether online or at industry events, and to engage with them authentically. By providing valuable insights and solutions to their problems, MSPs can build credibility and authority in their niche. This approach not only helps in generating leads but also positions MSPs as trusted partners in their customers' decision-making processes.Finally, the discussion touches on the potential pitfalls of over-automation in marketing. While AI tools can streamline content creation, Krishnaswamy warns against relying solely on them without human oversight. Instead, he encourages MSPs to use AI as a tool for brainstorming and generating ideas, while ensuring that the final content reflects their unique voice and expertise. By balancing technology with genuine engagement, MSPs can effectively navigate the evolving marketing landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

YAP - Young and Profiting
Kipp Bodnar: Inbound Marketing Strategies for Explosive Business Growth in 2025 | Marketing | E348

YAP - Young and Profiting

Play Episode Listen Later Apr 28, 2025 53:39


In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

Bob Cargill's Marketing Show
Talking to My Fisher College Students about Inbound Marketing

Bob Cargill's Marketing Show

Play Episode Listen Later Apr 10, 2025 23:15


Episode 197 - Talking to My Fisher College Students about Inbound Marketing   Wicked smart. Ridiculously awesome. Rockstars. That's how I'd describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience. With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and Julian Lamparelli behind the mics with me - cameras rolling - we tackled everything in this podcast from social media to content marketing, customer journeys to personas. And just when I thought it couldn't get any better, these students shared their own personal stories and what they love so much about their educational experience here at Fisher. And here's the best part - their classmates were in the audience, live, cheering us on. The energy in the room was electric. Their support, their enthusiasm - it was everything. I've gotta say… I was blown away. Their insights. Their energy. Their passion. These students get it. They're not just the future of marketing, they're the future of business, they're the future, period. And they're already making waves. I couldn't be more proud of them. Applause, applause. Yes, absolutely, rockstars, every single one of them.

15 {Ish} Minute Coffee Chat with Anna + Selena
141: The Right Moves: Mastering AI-Driven Marketing with Moniek James

15 {Ish} Minute Coffee Chat with Anna + Selena

Play Episode Listen Later Apr 1, 2025 41:07


The Right Moves: Mastering AI-Driven Marketing with Moniek JamesMarketing today isn't just about doing more—it's about doing the right things efficiently. With AI revolutionizing the business landscape, how do you ensure your brand stands out, connects authentically, and drives real growth?Enter Moniek James, Founder and Principal Strategist at Renegade Creative Media Group, a marketing consultancy dedicated to helping brands grow through strategic content, brand character development, and customer discovery. A U.S. Army Veteran and Veteran Spouse, Moniek brings over a decade of experience and certifications in Content Marketing, Inbound Marketing, and AI Consulting.In this episode, we're diving into the real essentials of marketing—why AI is a business accelerator, not a replacement for human connection, why your brand voice matters more than ever, and how customer discovery lays the foundation for everything you do.If you're ready to work smarter, not harder, and build a brand that thrives in an AI-driven world—this is the conversation for you!Welcome to the 15{ish} Minute Coffee Chat live stream and podcast with Anna and Selena—14 seasons of helping entrepreneurs and small business owners build more profitable businesses.Watch the episode on YouTube: https://www.youtube.com/watch?v=sAecL9AAJ6sBlog Show Notes: https://annaandselena.com/the-right-moves-mastering-ai-driven-marketing-with-moniek-james/Find Moniek:www.moniekjames.comwww.linkedin.com/in/moniekj/www.instagram.com/moniekjameswww.youtube.com/@MoniekJameswww.facebook.com/moniekljameswww.tiktok.com/@themoniekjamesToolkit: www.moniekjames.com/aistratcontentLetʻs be Inbox Besties.⁠⁠**⁠⁠https://annaandselena.com/email/**⁠⁠****Find us both at⁠www.annaandselena.com⁠Find Anna:⁠www.nomadabout.com⁠⁠www.facebook.com/iamnomadabout⁠⁠www.instagram.com/iamnomadabout⁠Linkedin: ⁠https://www.linkedin.com/in/annadlarson/⁠Find Selena:⁠www.thehauoli.com⁠⁠www.facebook.com/thehauoli⁠⁠www.instagram.com/thehauoli⁠⁠www.linkedin.com/in/selena-conmackie/⁠

The Kula Ring
Building a Manufacturing Brand Through Content, Storytelling, and Inbound Marketing

The Kula Ring

Play Episode Listen Later Mar 11, 2025 28:03 Transcription Available


How do you shift from traditional marketing to an inbound approach in the manufacturing industry? Josh Gravelle, Marketing Manager at Calvary Robotics, joins The Kula Ring to share his journey from TV production to B2B marketing and how he's helped evolve Calvary's marketing strategy over nearly a decade. Josh discusses the challenges and rewards of getting engineers involved in content creation, the role of brand storytelling in establishing thought leadership, and why consistency in marketing efforts pays off. He also dives into the impact of launching a podcast, leveraging speaking engagements, and integrating HubSpot to strengthen Calvary's inbound marketing efforts. If you're looking for insights on how to develop a meaningful content strategy that goes beyond just generating leads, this episode is packed with valuable takeaways.

Furbo
160: Inbound Marketing | درباره تعریف بازاریابی درون‌گرا و برون‌گرا

Furbo

Play Episode Listen Later Mar 6, 2025 12:36


بازاریابی درون‌گرا و برون‌گرا دو تا رویکرد توی روش بازاریابی کسب و کار ما هستن. اگر بخوام یه تعریف خیلی ساده همین اول بدم، باید بگم که بازاریابی برون‌گرا به روشی از بازاریابی گفته میشه که ارتباط بین مخاطب کسب و کار و کسب و کار از سمت خود کسب و کار ایجاد میشه. مثل تبلیغات. ولی تو بازاریابی درون‌گرا ارتباط بین مخاطب کسب و کار و کسب و کار از سمت خود اون مخاطب ایجاد میشه و اون درواقع رو کسب و کار پیدا می‌کنه. مثل جستجو کردن توی گوگل. توی این قسمت میخوام درمورد تعریف هر کدوم، ویژگی‌ها و تفاوت‌هایی که توی خروجی کار دارن توضیح بدم. لینک یوتوب فوربوhttps://youtube.com/@furbodm لینک حمایت مالی | https://furbodm.com/plus/فوربو در اینستاگرام (@furbodm)پادکست فوربو در توییتر (@FurboPodcast)سایت فوربو در توییتر (@Furbodm) برای خوندن مقالات حوزه‌ی دیجیتال مارکتینگ به سایت فوربو سر بزنیدhttps://furbodm.com/صفحه اختصاصی پادکست فوربو در سایتhttps://furbodm.com/podcast/ بلاگ شخصی من – رضا توکلیRezaTavakoli.comاینستاگرام (@r.t98)توییتر (@RezaTavakoli98) Hosted on Acast. See acast.com/privacy for more information.

The Full Desk Experience
Industry Spotlight | Embracing Technology's Role in Modern Recruitment Success with Mark Whitby, Executive Coach

The Full Desk Experience

Play Episode Listen Later Feb 27, 2025 55:40


We're bringing you an unfiltered deep dive with Mark Whitby, a renowned recruitment coach and host of The Resilient Recruiter podcast. Mark has transformed countless recruitment businesses by helping them break through growth barriers with his expertise in industry transformation. In this episode, we dive deep into Mark's journey, from his beginnings in recruitment to becoming a top-tier coach. We'll explore essential tips for scaling your recruitment office, mastering business development, and leveraging technology for success. Get ready for an unfiltered conversation on scaling strategy and insights that will help you unlock your potential in the ever-evolving recruitment industry!_____________Follow Mark on LinkedIn: LinkedIn | Mark WhitbyListen to his podcast on SpotifyVisit his websiteCheckout the scorecard mentioned in this episodeWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experienceMark Whitby's Bio:Mark is the host of The Resilient Recruiter podcast and is one of the leading business coaches for the recruitment industry. Since 2001, his training has impacted over 10,000 recruiters in 34 countries and he's helped many to double or triple their billings in 6-12 months. He's also helped recruitment companies to scale, one of his clients grew from 15 people to 150 during the time Mark was involved with their business. He specializes in helping recruiting firm owners to escape the feast/famine roller coaster and create consistent, predictable results.

Corporate Escapees
592 - AI in Tech Consulting: Future Opportunities and Threats with Keith Gutierrez

Corporate Escapees

Play Episode Listen Later Feb 17, 2025 34:58


Why you should listenExplore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors.Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape.Discover how AI agents can be licensed and utilized by clients, enhancing operational efficiency and effectiveness.Imagine facing the challenge of fully leveraging AI technology while navigating an ever-evolving landscape that seems overwhelming. In this episode, Keith Gutierrez from Modility shares his insights on how AI is reshaping the marketing and sales industry. With over 20 years of experience, Keith discusses the opportunities and threats that AI presents, emphasizing the importance of adapting pricing strategies to remain competitive. He also highlights practical applications of AI agents, how to maximize the value of platforms like HubSpot, and the necessity of transitioning to value-based pricing to ensure profitability in this new era. Join us to discover how to navigate these challenges and harness the power of AI for your business success.About Keith GutierrezKeith Gutierrez is a marketing and sales executive with over 20 years of experience in the industry. He is the co-founder and agency principal at Modgility, where he leads a team of RevOp and Inbound Marketing specialists. He is currently focused on implementing innovative AI solutions in-house and for clients. Modgility is a HubSpot Platinum Partner located in Cleveland, Ohio, USA. Keith teaches the Pipeline Generation Bootcamp for the HubSpot Academy.Resources and LinksModgility.comKeith's LinkedIn profileKeith on X: @keithgutierrezSchedule a time with KeithMarketing Against the Grain PodcastBook: Implementing Value Pricing: A Radical Business Model for Professional Firms by Ron BakerPrevious episode: 591 - Increase Sales Follow-Up With Your Sales AI Assistant with Isabella BedoyaCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources