Podcasts about Inbound marketing

Technique for drawing customers to products and services

  • 1,113PODCASTS
  • 3,114EPISODES
  • 31mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • Jun 20, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about Inbound marketing

Show all podcasts related to inbound marketing

Latest podcast episodes about Inbound marketing

Investor Fuel Real Estate Investing Mastermind - Audio Version
5 Key Marketing Strategies Every Real Estate Investor Must Know

Investor Fuel Real Estate Investing Mastermind - Audio Version

Play Episode Listen Later Jun 20, 2025 29:54


In this episode of the Real Estate Pros podcast, host Michael Stansbury interviews Dan Jones, a marketing expert and real estate investor from Philadelphia. Dan shares his journey from a traditional education to becoming a successful entrepreneur in the real estate marketing space. He discusses the importance of strategic marketing for real estate investors, highlights client success stories, and explains the nuances of lead generation and marketing strategies. The conversation also touches on Dan's personal life, hobbies, and his approach to providing value as a fractional CMO. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

The School for Humanity
#140 "Finding Your Voice and Scaling Growth with Tim Seavey and Spencer Traver"

The School for Humanity

Play Episode Listen Later Jun 2, 2025 31:12


Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

The NTM Growth Marketing Podcast
#140 "Finding Your Voice and Scaling Growth with Tim Seavey and Spencer Traver"

The NTM Growth Marketing Podcast

Play Episode Listen Later Jun 2, 2025 31:12


Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

But First Academy - Marketing de contenu
243. Ce que je t'ai caché ces dernières semaines

But First Academy - Marketing de contenu

Play Episode Listen Later May 22, 2025 20:39


☕️ Réserve ta session signature pour créer ton plan commercial : https://butfirstacademy.com/session-signature/☕️ Gagner +4000 abonnés en 10 jours : https://butfirstacademy.com/masterclass-abonnes-instagram/☕️ Les 5 étapes pour vendre sur Instagram : https://butfirstacademy.com/vendre-sur-instagram/________________________________________________________________☕️ Nous suivre sur Instagram : https://www.instagram.com/butfirstacademy/☕️ Nos ressources : https://butfirstacademy.com/ressources/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

No leads, no fun!
Inbound Marketing für den Messeauftritt

No leads, no fun!

Play Episode Listen Later May 16, 2025 23:55


Ein erfolgreicher B2B-Messeauftritt beginnt lange vor dem ersten Händedruck – und endet nicht mit dem Abbau des Stands. In dieser Folge von No Leads, No Fun zeigen Patrick Burmeier und Martin Bredl, wie B2B-Unternehmen mit einer durchdachten Inbound-Marketing-Strategie ihre Messepräsenz wirksam vorbereiten, begleiten und nachbereiten können. Ihr erfahrt: → Welche drei Levels of Demand es bei Messebesuchern gibt – und wie ihr sie gezielt ansprecht. → Warum Content nicht nur vor, sondern auch am Messestand entscheidend ist → Wie Self-Service-Tools wie Preisrechner & ROI-Kalkulatoren auch für mehr Leads auf der Messe sorgen können → Was eine gute Nachbetreuung und Lead Nurturing nach der Messe ausmacht → Wie Kundeninterviews & KI bei der Vorbereitung helfen Und einiges mehr! Jetzt das neue Buch von Marcus Sheridan "Endless Customers" gewinnen: Bewertet unseren Podcast auf Apple oder Spotify und schickt einen Screenshot der Bewertung mit Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in eurem Postkasten. Mehr zu takeoff: https://www.takeoffpr.com/

But First Academy - Marketing de contenu
242. Connaitre ta personnalité pour adopter la bonne communication avec Audrey

But First Academy - Marketing de contenu

Play Episode Listen Later May 15, 2025 35:40


On parle souvent de stratégie de contenu, de plan d'action marketing, de tunnel de vente… Mais si tu ne connais pas ta propre personnalité, tous ces outils risquent de manquer leur cible. Pourquoi ? Parce que ta communication doit être le reflet de qui tu es vraiment pour être crédible, fluide, et surtout, impactante.Dans cet épisode, on plonge dans un sujet fondamental :Comment mieux connaître ta personnalité pour construire une communication qui te ressemble — et qui attire naturellement les bonnes personnes à toi.Pas besoin de copier les méthodes des autres ou de forcer un style qui n'est pas le tien. Quand tu t'appuies sur tes vraies forces, ta communication devient non seulement plus simple, mais aussi infiniment plus puissante.Dans cet épisode avec Audrey, tu vas découvrir :

Business of Tech
How AI is Transforming MSP Marketing: Strategies for Success in the Age of ChatGPT with Srinivas Krishnaswamy

Business of Tech

Play Episode Listen Later May 10, 2025 52:31


Srinivas Krishnaswamy, author of "Inbound Marketing in the Age of GPTs," discusses the transformative impact of AI on customer search behaviors and marketing strategies for Managed Service Providers (MSPs). He emphasizes that traditional methods, particularly reliance on Google for information discovery, are evolving. With the rise of generative AI tools like ChatGPT, customers are increasingly turning to these platforms for tailored responses, which necessitates a shift in how MSPs approach their marketing efforts.Krishnaswamy highlights the importance of understanding the changing dynamics of search. While Google continues to dominate, the volume of searches is increasing, and the landscape is becoming more complex. He points out that MSPs must adapt to this new reality by optimizing their online presence not just for Google, but also for AI-driven platforms. This includes implementing schema markup on websites to enhance discoverability and ensuring that content is relevant and valuable to potential customers.The conversation also delves into the significance of community-based marketing. Krishnaswamy advises MSPs to identify where their target customers congregate, whether online or at industry events, and to engage with them authentically. By providing valuable insights and solutions to their problems, MSPs can build credibility and authority in their niche. This approach not only helps in generating leads but also positions MSPs as trusted partners in their customers' decision-making processes.Finally, the discussion touches on the potential pitfalls of over-automation in marketing. While AI tools can streamline content creation, Krishnaswamy warns against relying solely on them without human oversight. Instead, he encourages MSPs to use AI as a tool for brainstorming and generating ideas, while ensuring that the final content reflects their unique voice and expertise. By balancing technology with genuine engagement, MSPs can effectively navigate the evolving marketing landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

But First Academy - Marketing de contenu
241. Opportunités business : comment les trouver ? Avec Armelle

But First Academy - Marketing de contenu

Play Episode Listen Later May 8, 2025 39:02


Quand on développe son activité, les opportunités business ne manquent jamais : collaborations, nouveaux projets, nouvelles offres, propositions de partenariats... Tout semble alléchant sur le papier. Pourtant, savoir dire "oui" au bon moment – et surtout savoir dire "non" quand il le faut – est une compétence stratégique essentielle pour toute entrepreneure ambitieuse.Dans cet épisode, on va parler d'un enjeu clé de ton évolution :Comment faire la différence entre une opportunité qui nourrit réellement ton business et une distraction qui va te faire perdre ton temps, ton énergie et ton focus ?Car toutes les opportunités ne sont pas bonnes à prendre. Certaines peuvent te ralentir, t'éparpiller, ou pire, t'éloigner de ta vision profonde.Dans cet épisode, avec Armelle, on t'emmène explorer :

L'Effet Marketing
Pinterest : le levier sous-estimé pour booster vos ventes, avec Luc Bermond (REDIFF)

L'Effet Marketing

Play Episode Listen Later May 5, 2025 37:20


Beaucoup trop d'e-commerces passent à côté du potentiel de Pinterest.Alors, je me suis mise en quête d'interroger un expert du sujet.Luc Bermond est le fondateur de Pin Ads, la première agence francophone spécialisée sur Pinterest.Dans cet épisode, il nous explique :Comment vendre sur Pinterest ? Et ne pas se contenter “d'inspirer” son audience.Comment mettre en place une stratégie gagnante ?Quel mix entre l'organique et le payant ? Quel budget pour se lancer ?Quelles sont les formats et créas qui cartonnent ?Pas de le bla-bla, que du concret ! Luc nous dévoile les coulisses de leur collaboration avec Pimpant : leur stratégie, les actions mises en place et les résultats obtenus.On se retrouve de l'autre côté, celui où les e-commerces tirent leur épingle du jeu

But First Academy - Marketing de contenu
240. Prendre sa place en tant que CEO et s'affirmer avec Noellie

But First Academy - Marketing de contenu

Play Episode Listen Later May 1, 2025 44:02


Devenir entrepreneure, c'est déjà un challenge. Mais s'affirmer en tant que CEO de son business, c'est un changement de posture beaucoup plus profond. Prendre sa place en tant que CEO, ce n'est pas juste avoir un joli compte Instagram ou multiplier les projets : c'est incarner pleinement ton rôle de leader, faire des choix stratégiques, poser des limites claires, investir avec discernement et piloter ta croissance en conscience.Dans cet épisode, avec Noëlle, on explore :Pourquoi beaucoup d'entrepreneures restent coincées au stade “freelance exécutante” sans même s'en rendre compteComment passer de la gestion au pilotage de ton businessLes décisions concrètes qui font la différence entre “avoir une activité” et construire une entreprise solideCe que signifie réellement prendre sa place, au quotidien, sans culpabilité ni justificationLes shifts de mindset essentiels pour assumer ton ambition et devenir la CEO que ton business méritePrendre ta place, ce n'est pas en faire plus. C'est faire mieux, avec intention, puissance et clarté.Le profil de Noëlle  Instagram : https://www.instagram.com/noelliesalgueira/☕️ Découvrir le format vidéo de notre échange : https://youtu.be/YWfetTXH1Jc☕️ L'article de blog associé : https://butfirstacademy.com/blog/prendre-sa-place-en-tant-que-ceo/☕️ Ta session signature pour créer ta stratégie de vente : https://butfirstacademy.com/session-signature/☕️ Gagner +4000 abonnés en 10 jours : https://butfirstacademy.com/masterclass-abonnes-instagram/☕️ Créer des stories stratégiques sans raconter sans vie privée : https://butfirstacademy.com/macchiato/☕️ Ton contenu stratégique prêt à être publié tous les mois : https://butfirstacademy.com/americano/________________________________________________________________☕️ Nous suivre sur Instagram : https://www.instagram.com/butfirstacademy/☕️ Nos ressources : https://butfirstacademy.com/ressources/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

YAP - Young and Profiting
Kipp Bodnar: Inbound Marketing Strategies for Explosive Business Growth in 2025 | Marketing | E348

YAP - Young and Profiting

Play Episode Listen Later Apr 28, 2025 53:39


In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

No leads, no fun!
Endless Customers: Das neue Playbook im Inbound Marketing – Sonderfolge mit Marcus Sheridan

No leads, no fun!

Play Episode Listen Later Apr 24, 2025 34:12


In dieser besonderen Folge von "No leads, no fun" haben wir einen der einflussreichsten Vordenker im modernen Inbound- und Content-Marketing zu Gast: Marcus Sheridan – international bekannt durch "They Ask, You Answer" und jetzt mit seinem neuen Buch "Endless Customers", das im April 2025 erschienen ist. [Diese Folge ist ausnahmsweise auf Englisch] Marcus spricht mit "No leads, no fun"-Host Patrick Burmeier über sein neues Buch und die Herausforderungen und Chancen im B2B-Marketing 2025 – und warum klassische Playbooks nicht mehr funktionieren. Du erfährst in dieser Folge: → Wie sich das Verhalten von B2B-Käufern radikal verändert hat → Warum Vertrauen zur wichtigsten Währung im Marketing geworden ist → Welche vier Prinzipien erfolgreiches B2B-Marketing (und erfolgreiche Marken) heute auszeichnen → Welche typischen Fehler B2B-Unternehmen im DACH-Raum machen – und wie man sie vermeidet → Wie Self-Scheduling-Tools, Preisrechner oder Video-Content Leads vervielfachen können Jetzt das neue Buch von Marcus Sheridan "Endless Customers" gewinnen: Bewerte den Podcast und schicke einen Screenshot der Bewertung mit Betreff "Review Podcast" an martin.bredl@takeoffpr.com. Mit etwas Glück landet Marcus Sheridans Buch bald in deinem Postkasten.

But First Academy - Marketing de contenu
239. Supports print : pertinents quand on a une stratégie digitale ? avec Anaelle

But First Academy - Marketing de contenu

Play Episode Listen Later Apr 17, 2025 27:29


Quand on parle de stratégie de communication, le digital est partout : réseaux sociaux, newsletters, tunnels de vente, automatisations… et pourtant, les supports print ont toujours leur place — et pas qu'un peu. Trop souvent perçus comme "anciens" ou "non rentables", ils sont en réalité des outils puissants pour renforcer l'impact de ta marque, créer du lien humain et offrir une expérience client tangible, mémorable, et différenciante.Dans cet épisode, on déconstruit l'idée selon laquelle le print serait dépassé à l'ère du numérique. Au contraire, c'est justement parce que tout passe par l'écran que le print peut créer l'effet "waouh". Il engage autrement, il se touche, il se garde, il marque. Et bien utilisé, il devient un prolongement cohérent de ta stratégie digitale, pas une distraction.Avec Anaelle, on aborde en profondeur :✨ Les avantages concrets du print dans une stratégie digitale : notoriété, crédibilité, différenciation✨ Comment utiliser les supports physiques pour enrichir l'expérience client : lors d'un lancement, d'une vente, ou dans la relation post-achat✨ Les erreurs à éviter : produire pour produire, mal cibler, ou ne pas aligner le visuel à l'identité de marque✨ Avec la montée du digital, penses-tu que le print peut offrir une forme de luxe ou d'exclusivité que les supports numériques ne permettent pas ?✨ Des exemples concrets d'outils print à fort impact : cartes postales, fiches tactiles, packaging personnalisé, livrets d'accompagnement…Spoiler : ce n'est pas une question de retour en arrière, mais de créer une vraie synergie entre digital et print, pour qu'ils se nourrissent l'un l'autre.Le profil d'Anaelle  Instagram : https://www.instagram.com/pepindepeche.studio/☕️ Découvrir le format vidéo de notre échange : https://youtu.be/8RRhSoMwJAM☕️ L'article de blog associé : https://butfirstacademy.com/blog/supports-print/☕️ Ta session signature pour créer ta stratégie de vente : https://butfirstacademy.com/session-signature/☕️ Gagner +4000 abonnés en 10 jours : https://butfirstacademy.com/masterclass-abonnes-instagram/☕️ Créer des stories stratégiques sans raconter sans vie privée : https://butfirstacademy.com/macchiato/☕️ Ton contenu stratégique prêt à être publié tous les mois : https://butfirstacademy.com/americano/________________________________________________________________☕️ Nous suivre sur Instagram : https://www.instagram.com/butfirstacademy/☕️ Nos ressources : https://butfirstacademy.com/ressources/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

But First Academy - Marketing de contenu
238. Capter l'attention en vidéo avec Manon

But First Academy - Marketing de contenu

Play Episode Listen Later Apr 15, 2025 41:54


Dans un monde où l'on scrolle plus vite qu'on ne lit, capter l'attention en vidéo est devenu un enjeu stratégique incontournable pour toute entrepreneure qui communique en ligne. Chaque jour, ton audience est exposée à des centaines, voire des milliers de contenus. Et la réalité est brutale : tu n'as que quelques secondes — trois, parfois même moins — pour faire une bonne première impression.Une bonne idée, un message puissant, une intention forte… ce n'est plus suffisant. Si ton contenu ne saisit pas immédiatement l'attention de ton audience, il se noie dans la masse. Pourtant, ce n'est pas une question de "faire du bruit" ou de devenir quelqu'un d'autre devant la caméra : il s'agit d'apprendre à structurer tes vidéos, à poser ton message avec justesse, et à comprendre les mécaniques psychologiques qui poussent ton audience à rester jusqu'au bout.Dans cet épisode, je reçois Manon, créatrice de contenu vidéo, qui partage avec nous ses meilleures stratégies pour créer des vidéos percutantes sans y passer des heures. Ensemble, on parle :de l'importance de l'accroche et comment la soigner dès les premières secondes,de ce qui pousse une personne à continuer de regarder (ou pas),de rythme, de posture, de storytelling mais aussi de simplicité : car oui, tu peux faire efficace sans faire compliqué.Que tu crées déjà des vidéos régulièrement ou que tu n'oses pas encore te lancer, cet épisode est là pour te débloquer, te guider et te faire passer un cap.Le profil de Manon  Instagram : https://www.instagram.com/sistermoon_club/☕️ Découvrir le format vidéo de notre échange : https://youtu.be/7fOYby2NTPo☕️ L'article de blog associé : https://butfirstacademy.com/blog/capter-lattention-en-video/☕️ Ta session signature pour créer ta stratégie de vente : https://butfirstacademy.com/session-signature/☕️ Gagner +4000 abonnés en 10 jours : https://butfirstacademy.com/masterclass-abonnes-instagram/☕️ Créer des stories stratégiques sans raconter sans vie privée : https://butfirstacademy.com/macchiato/☕️ Ton contenu stratégique prêt à être publié tous les mois : https://butfirstacademy.com/americano/________________________________________________________________☕️ Nous suivre sur Instagram : https://www.instagram.com/butfirstacademy/☕️ Nos ressources : https://butfirstacademy.com/ressources/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Bob Cargill's Marketing Show
Talking to My Fisher College Students about Inbound Marketing

Bob Cargill's Marketing Show

Play Episode Listen Later Apr 10, 2025 23:15


Episode 197 - Talking to My Fisher College Students about Inbound Marketing   Wicked smart. Ridiculously awesome. Rockstars. That's how I'd describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience. With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and Julian Lamparelli behind the mics with me - cameras rolling - we tackled everything in this podcast from social media to content marketing, customer journeys to personas. And just when I thought it couldn't get any better, these students shared their own personal stories and what they love so much about their educational experience here at Fisher. And here's the best part - their classmates were in the audience, live, cheering us on. The energy in the room was electric. Their support, their enthusiasm - it was everything. I've gotta say… I was blown away. Their insights. Their energy. Their passion. These students get it. They're not just the future of marketing, they're the future of business, they're the future, period. And they're already making waves. I couldn't be more proud of them. Applause, applause. Yes, absolutely, rockstars, every single one of them.

15 {Ish} Minute Coffee Chat with Anna + Selena
141: The Right Moves: Mastering AI-Driven Marketing with Moniek James

15 {Ish} Minute Coffee Chat with Anna + Selena

Play Episode Listen Later Apr 1, 2025 41:07


The Right Moves: Mastering AI-Driven Marketing with Moniek JamesMarketing today isn't just about doing more—it's about doing the right things efficiently. With AI revolutionizing the business landscape, how do you ensure your brand stands out, connects authentically, and drives real growth?Enter Moniek James, Founder and Principal Strategist at Renegade Creative Media Group, a marketing consultancy dedicated to helping brands grow through strategic content, brand character development, and customer discovery. A U.S. Army Veteran and Veteran Spouse, Moniek brings over a decade of experience and certifications in Content Marketing, Inbound Marketing, and AI Consulting.In this episode, we're diving into the real essentials of marketing—why AI is a business accelerator, not a replacement for human connection, why your brand voice matters more than ever, and how customer discovery lays the foundation for everything you do.If you're ready to work smarter, not harder, and build a brand that thrives in an AI-driven world—this is the conversation for you!Welcome to the 15{ish} Minute Coffee Chat live stream and podcast with Anna and Selena—14 seasons of helping entrepreneurs and small business owners build more profitable businesses.Watch the episode on YouTube: https://www.youtube.com/watch?v=sAecL9AAJ6sBlog Show Notes: https://annaandselena.com/the-right-moves-mastering-ai-driven-marketing-with-moniek-james/Find Moniek:www.moniekjames.comwww.linkedin.com/in/moniekj/www.instagram.com/moniekjameswww.youtube.com/@MoniekJameswww.facebook.com/moniekljameswww.tiktok.com/@themoniekjamesToolkit: www.moniekjames.com/aistratcontentLetʻs be Inbox Besties.⁠⁠**⁠⁠https://annaandselena.com/email/**⁠⁠****Find us both at⁠www.annaandselena.com⁠Find Anna:⁠www.nomadabout.com⁠⁠www.facebook.com/iamnomadabout⁠⁠www.instagram.com/iamnomadabout⁠Linkedin: ⁠https://www.linkedin.com/in/annadlarson/⁠Find Selena:⁠www.thehauoli.com⁠⁠www.facebook.com/thehauoli⁠⁠www.instagram.com/thehauoli⁠⁠www.linkedin.com/in/selena-conmackie/⁠

The Kula Ring
Building a Manufacturing Brand Through Content, Storytelling, and Inbound Marketing

The Kula Ring

Play Episode Listen Later Mar 11, 2025 28:03 Transcription Available


How do you shift from traditional marketing to an inbound approach in the manufacturing industry? Josh Gravelle, Marketing Manager at Calvary Robotics, joins The Kula Ring to share his journey from TV production to B2B marketing and how he's helped evolve Calvary's marketing strategy over nearly a decade. Josh discusses the challenges and rewards of getting engineers involved in content creation, the role of brand storytelling in establishing thought leadership, and why consistency in marketing efforts pays off. He also dives into the impact of launching a podcast, leveraging speaking engagements, and integrating HubSpot to strengthen Calvary's inbound marketing efforts. If you're looking for insights on how to develop a meaningful content strategy that goes beyond just generating leads, this episode is packed with valuable takeaways.

Furbo
160: Inbound Marketing | درباره تعریف بازاریابی درون‌گرا و برون‌گرا

Furbo

Play Episode Listen Later Mar 6, 2025 12:36


بازاریابی درون‌گرا و برون‌گرا دو تا رویکرد توی روش بازاریابی کسب و کار ما هستن. اگر بخوام یه تعریف خیلی ساده همین اول بدم، باید بگم که بازاریابی برون‌گرا به روشی از بازاریابی گفته میشه که ارتباط بین مخاطب کسب و کار و کسب و کار از سمت خود کسب و کار ایجاد میشه. مثل تبلیغات. ولی تو بازاریابی درون‌گرا ارتباط بین مخاطب کسب و کار و کسب و کار از سمت خود اون مخاطب ایجاد میشه و اون درواقع رو کسب و کار پیدا می‌کنه. مثل جستجو کردن توی گوگل. توی این قسمت میخوام درمورد تعریف هر کدوم، ویژگی‌ها و تفاوت‌هایی که توی خروجی کار دارن توضیح بدم. لینک یوتوب فوربوhttps://youtube.com/@furbodm لینک حمایت مالی | https://furbodm.com/plus/فوربو در اینستاگرام (@furbodm)پادکست فوربو در توییتر (@FurboPodcast)سایت فوربو در توییتر (@Furbodm) برای خوندن مقالات حوزه‌ی دیجیتال مارکتینگ به سایت فوربو سر بزنیدhttps://furbodm.com/صفحه اختصاصی پادکست فوربو در سایتhttps://furbodm.com/podcast/ بلاگ شخصی من – رضا توکلیRezaTavakoli.comاینستاگرام (@r.t98)توییتر (@RezaTavakoli98) Hosted on Acast. See acast.com/privacy for more information.

The Full Desk Experience
Industry Spotlight | Embracing Technology's Role in Modern Recruitment Success with Mark Whitby, Executive Coach

The Full Desk Experience

Play Episode Listen Later Feb 27, 2025 55:40


We're bringing you an unfiltered deep dive with Mark Whitby, a renowned recruitment coach and host of The Resilient Recruiter podcast. Mark has transformed countless recruitment businesses by helping them break through growth barriers with his expertise in industry transformation. In this episode, we dive deep into Mark's journey, from his beginnings in recruitment to becoming a top-tier coach. We'll explore essential tips for scaling your recruitment office, mastering business development, and leveraging technology for success. Get ready for an unfiltered conversation on scaling strategy and insights that will help you unlock your potential in the ever-evolving recruitment industry!_____________Follow Mark on LinkedIn: LinkedIn | Mark WhitbyListen to his podcast on SpotifyVisit his websiteCheckout the scorecard mentioned in this episodeWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experienceMark Whitby's Bio:Mark is the host of The Resilient Recruiter podcast and is one of the leading business coaches for the recruitment industry. Since 2001, his training has impacted over 10,000 recruiters in 34 countries and he's helped many to double or triple their billings in 6-12 months. He's also helped recruitment companies to scale, one of his clients grew from 15 people to 150 during the time Mark was involved with their business. He specializes in helping recruiting firm owners to escape the feast/famine roller coaster and create consistent, predictable results.

Corporate Escapees
592 - AI in Tech Consulting: Future Opportunities and Threats with Keith Gutierrez

Corporate Escapees

Play Episode Listen Later Feb 17, 2025 34:58


Why you should listenExplore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors.Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape.Discover how AI agents can be licensed and utilized by clients, enhancing operational efficiency and effectiveness.Imagine facing the challenge of fully leveraging AI technology while navigating an ever-evolving landscape that seems overwhelming. In this episode, Keith Gutierrez from Modility shares his insights on how AI is reshaping the marketing and sales industry. With over 20 years of experience, Keith discusses the opportunities and threats that AI presents, emphasizing the importance of adapting pricing strategies to remain competitive. He also highlights practical applications of AI agents, how to maximize the value of platforms like HubSpot, and the necessity of transitioning to value-based pricing to ensure profitability in this new era. Join us to discover how to navigate these challenges and harness the power of AI for your business success.About Keith GutierrezKeith Gutierrez is a marketing and sales executive with over 20 years of experience in the industry. He is the co-founder and agency principal at Modgility, where he leads a team of RevOp and Inbound Marketing specialists. He is currently focused on implementing innovative AI solutions in-house and for clients. Modgility is a HubSpot Platinum Partner located in Cleveland, Ohio, USA. Keith teaches the Pipeline Generation Bootcamp for the HubSpot Academy.Resources and LinksModgility.comKeith's LinkedIn profileKeith on X: @keithgutierrezSchedule a time with KeithMarketing Against the Grain PodcastBook: Implementing Value Pricing: A Radical Business Model for Professional Firms by Ron BakerPrevious episode: 591 - Increase Sales Follow-Up With Your Sales AI Assistant with Isabella BedoyaCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources

Le Podcast du Marketing
[Best Episode] Gratuit vs Payant - Episode 89

Le Podcast du Marketing

Play Episode Listen Later Jan 21, 2025 27:13


Rediffusion d'un des épisodes les plus écoutés du Podcast du MarketingSi vous écoutez le Podcast du Marketing régulièrement, vous savez que je suis une spécialiste du marketing, que je forme des indépendants à la construction de leur stratégie digitale au travers de ma formation en ligne Stratégie Indépendante et que je vous parle toutes les semaines gratuitement de stratégie marketing pour que vous puissiez l'intégrer dans votre business.  Quand je décris mon métier, il y a une question qui revient quasi systématiquement : est-ce que tu n'as pas peur qu'avec tout ce contenu gratuit que tu proposes, les gens n'aient plus de raison de payer pour tes services?Cette question elle est valable pour mon activité, et elle l'est aussi pour toute personne qui propose de la création de contenu. Pourquoi est-ce qu'on ferait appelle à vous si vous donnez la solution des problèmes de votre audience gratuitement. Non parce qu'on est bien d'accord que le but de créer du contenu, c'est pas juste de raconter des histoire pour vous faire plaisir, mais c'est bien de proposer une solution aux problèmes de votre audience.  La création de contenu c'est l'une des stratégies marketing qui fonctionne le mieux en ce moment. C'est ce qu'on appelle l'inbound marketing, c'est-à-dire que c'est une stratégie qui permet de faire venir à soi ses clients tout en construisant sa notoriété et sa crédibilité. C'est précisément ce que je fais avec le Podcast du Marketing, et si vous proposez des services je ne peux que vous encourager à explorer cette stratégie (d'ailleurs si vous proposez des produits y a de bonnes chances que ça marche aussi).  Bref, la création de contenu c'est une vrai stratégie de croissance qui va vous permettre de vous rendre visible, de vous rendre crédible et d'attirer plus de clients. Mais alors, comment est-ce qu'on fait pour vendre du contenu quand précisément on l'offre gratuitement. Où est la limite entre le gratuit et le payant, comment est-ce qu'on peut faire pour justifier son prix, qu'est-ce qui fait que les gens vont vouloir payer pour ce qu'ils pourraient trouver gratuitement.  C'est ce dont je vous propose de parler aujourd'hui. >> pour laisser un avis sur iTunes :- cliquez ici - allez sur écouter sur Apple Podcast- choisir "notes et avis"Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Pest Control Marketing Domination Podcast
Pest Control & High Level Software

Pest Control Marketing Domination Podcast

Play Episode Listen Later Jan 12, 2025 37:18


In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include: Setting the Stage: The Evolution of Marketing in Pest Control The Shift in Marketing Paradigms Over the past decade, the way pest control businesses attract and retain customers has dramatically evolved. Traditional methods like direct mail and print ads have given way to digital-first strategies. Today, success in pest control marketing requires a dynamic approach that combines engaging content, seamless automation, and cutting-edge technology like AI to meet customer expectations. Content Marketing: The Cornerstone of Visibility Pest control customers often begin their journey with a simple search for solutions to their problems. Example: A homeowner with a rodent problem might search for “how to get rid of mice” and come across a blog post or video. Content marketing ensures your brand is present during this critical stage. Importance of high-quality, educational content: Inbound Marketing: Attracting, Not Interrupting Inbound marketing is about drawing customers to you by offering solutions they need rather than bombarding them with ads. Key tactics for pest control businesses: Marketing Automation: Efficiency at Scale With limited time and resources, automation helps pest control companies maintain consistent communication without manually following up with every lead. Benefits include: Artificial Intelligence: The Future of Personalized Marketing AI-driven tools are becoming indispensable for pest control marketing in 2025. Applications in pest control: Predictive analytics to anticipate customer needs based on past behavior. Chatbots for 24/7 support and quick answers to common questions. Dynamic ad targeting to reach the right audience with the right message at the right time. Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey Lewis casey@rhinopros.com (925)464-8383 Follow and subscribe at the following links: ⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠ ⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠ Leave us a review on Google:⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

Marketing Square : Méthodes Growth Marketing
440. Transformer un conflit en opportunité : règles d'or et cas pratiques (Ft. Eric Daubricourt)

Marketing Square : Méthodes Growth Marketing

Play Episode Listen Later Dec 27, 2024 16:33


Quand une tension surgit, on veut :attaquerargumenterse défendreLes conversations difficiles ne sont pas là pour nous mettre en échec. Elles sont des opportunités déguisées quand on sait comment les aborder.Eric Daubricourt, auteur et médiateur nous partage ses secrets pour rester calme pendant les tempêtes

Zev Audio Zone
Sales Secrets for Solopreneurs with Reuben Swartz

Zev Audio Zone

Play Episode Listen Later Dec 26, 2024 35:07


Start the new year off right with sales strategies and tools that will help you build connections, cultivate strong relationships, and win more referrals! Reuben Swartz is the host of the Sales for Nerds Podcast and founder of Mimiran, the fun "Anti-CRM" CRM solution for solopreneurs and consultants who hate "Selling" but love serving clients. Utilizing his background of doing sales and marketing for Fortune 500 companies, and his own experience overcoming his personal aversion to selling, Reuben Swartz created, Mimiran a CRM specially designed for consultants, solo entrepreneurs, and solo professionals who may not be comfortable with sales. This "anti-CRM," as he calls it was made with the solopreneur in mind. It caters to the specific needs solopreneurs with unique features not offered by other CRMs and without burdening users with complex features typical of other CRMs that are unnecessary for the solopreneur or consultant. Some Topics Discussed in this episode include: ✅ How to get over your negative feelings about selling ✅ The right way to network and cultivate relationships ✅ Relationship-driven selling and fostering referral partnerships ✅ Follow-up strategies and tips ✅ Bridging the gap between marketing and sales with a CRM solution designed with solopreneurs in mind Connect with Reuben Swartz: https://www.linkedin.com/in/reubenswartz/ Learn more about Mimiran CRM (client relationship management): https://www.mimiran.com/  Traditional CRMs are for the VP of Sales to keep track of the sales team, not for consultants to create and nurture relationships in their “spare” time. Mimiran gives you more of what you need and less of what you don't. Sales for Nerds Podcast: https://www.salesfornerds.io/ 

TheBBoost : Le podcast qui booste les entrepreneurs
300. Ma stratégie de contenu pour 2025 (+ grosse annonce)

TheBBoost : Le podcast qui booste les entrepreneurs

Play Episode Listen Later Dec 2, 2024 22:47