Podcasts about ahrefs

Favour Obasi-ike, MBA, MS discussion explored transactional keywords as the key to converting online searches into business results. Several points were raised, including keyword modifiers, intent-driven content creation, analysis of competition (including CPC and search volume), and the ongoing challenge of understanding actual customer journeys through data analysis and attribution. The conversation stressed the importance of consistent SEO practice and the need for business owners to act on this knowledge to truly benefit from organic search.Who Is This For?The conversation focused on entrepreneurs, business owners, marketers, and content creators seeking to grow their businesses online through effective SEO strategies, particularly around the use of transactional keywords. A key theme that emerged was helping those who want to boost sales, improve website discoverability, and understand user intent by mastering keyword research and practical website tweaks.Key Moments & TimestampsIntroduction to Transactional Keywords: what they are and why they matter 00:00:03The importance of website pages and matching content to keyword searches 00:06:14Examples of transactional keywords and practical modifiers (buy, order, cheap, sign up, hire, near me, company, services) 00:25:03The power of intent and understanding the buyer journey 00:17:12Insights on last-touch attribution and multi-touch user journeys 01:23:25The importance of CPC (cost-per-click) and identifying valuable keywords 01:15:14Actionable advice on keyword research, consistency, and implementation 01:41:15Final takeaways and action steps from experts 01:42:53 and 01:44:02FAQsQ: What are transactional keywords?A: Transactional keywords are search terms used when someone is ready to make a purchase or complete a specific action online—like “buy,” “order,” “subscribe,” “hire,” or “near me” 00:04:09.Q: Why are modifiers important for keywords?A: Modifiers (e.g., “best,” “cheap,” “discount,” “download,” “local”) clarify intent, match your content to customer actions, and help attract high-intent customers 00:25:03.Q: How do I find the best keywords for my business?A: Use tools like SEMrush, Ahrefs, or meetglimpse.com to analyze search volume, competition, and cost per click (CPC). Look for high CPC or low competition keywords for better ROI 01:15:14.Q: What's more important, search volume or keyword competition?A: Both matter, but targeting lower-competition keywords with reasonable search volume often yields quicker, cost-effective wins 01:17:11.Q: How can I track the effectiveness of my keywords?A: Use analytics platforms and Search Console data, not just customer surveys, to understand which keywords drive traffic and conversions to your site 01:23:25.Action Steps for Favour Obasi-ike's AudienceAudit your website: Ensure each page targets a specific, high-intent keyword or keyword phrase.Research modifiers: Add transactional and relevant modifiers to existing content and URLs.Analyze CPC and competition: Use keyword analysis tools (e.g., meetglimpse.com) to identify lucrative opportunities.Update and expand FAQs: Build trust and answer buyer questions directly on your site.Track attribution scientifically: Rely on Search Console and analytics for accurate insights instead of only customer self-report.Stay consistent: SEO is a long game—regularly update content and refine your keyword strategies.Implement, don't just learn: Turn insights into action—schedule regular SEO check-ins or book expert consultations.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

Welcome to Season 14 with Favour Obasi-ike, MBA, MS!The discussion explored the importance of understanding the four main keyword types: informational, commercial, navigational, and transactional, highlighting that commercial keywords account for a crucial 22% of search demand. Emphasis was placed on commercial keywords being the bridge between window shopping and purchase intent.A key theme that emerged was the necessity of data-driven keyword selection using tools like SEMrush, Ahrefs, Moz, and Ubersuggest. The discussion highlighted that even highly niche or seemingly unconventional businesses can yield significant results when leveraging strategic keyword research.Several points were raised, including the technical significance of URL slugs, content quality over quantity, proper keyword placement, and the increasing value of integrating social media channels for SEO purposes (e.g., linking Instagram/LinkedIn pages for higher authority).Personal success stories from participants illustrated rapid ranking improvements and revenue growth, underscoring the long-term value of SEO over paid ads for sustainable traffic and leads.Who Is This For?The conversation focused on business owners, entrepreneurs, marketers, and anyone interested in leveraging SEO and commercial keywords to drive meaningful growth—especially those with websites or digital services looking to increase traffic and conversions through organic search.Key Moments With TimestampsIntroduction to Keyword Types and SEO Fundamentals 00:00:04Explanation of Informational, Commercial, Navigational, and Transactional Keywords 00:01:21Real-World Case Studies on SEO Transformations 00:10:00Deep Dive Into Commercial Intent and Keyword Research Tools 00:14:14Strategic Use of URL Slugs and Their Impact 00:32:43Using Social Media Integrations in SEO 00:19:03Success Stories: Ranking Improvements and Data-Driven Tactics 00:49:56The Importance of Niche and Low-Competition Keywords 00:46:33How to Turn SEO Traffic Into Leads 00:58:04FAQsQ: What's the difference between informational and commercial keywords?A key concept discussed was that informational keywords answer questions, while commercial keywords indicate buying intent, such as “best software for…” or “top alternatives to…”.Q: How do I choose the right commercial keywords?The discussion explored using data from keyword research tools rather than guessing, emphasizing specificity, intent, and competition metrics.Q: Why are URL slugs important for SEO?One concept discussed was that your URL slug directly impacts your site's discoverability—matching it to target keywords can boost rankings.Q: Can small businesses compete for high-value keywords?A key theme was targeting long-tail, niche, or region-specific variants to outmaneuver larger competitors—sometimes ranking quickly.Q: How often should I update SEO content?The conversation focused on improving and refining content over time, especially as ranking and analytics reveal what's working.Action Steps for Favour Obasi-ikeEducate Your Audience: Continue breaking down SEO concepts such as keyword types, intent, and technical fundamentals in digestible formats, using case studies and real-world examples.Promote Data-Driven Decisions: Encourage the use of keyword research tools, and stress the importance of not guessing terms but validating them with competition and search data.Advise on Technical SEO: Remind clients to optimize URL slugs, interlink content, and leverage Google Search Console and social integrations for enhanced visibility.Showcase Success Stories: Regularly share tangible case studies demonstrating before/after results from commercial keyword deployments.Foster Community Engagement: Invite listeners to submit their own results, questions, or niche discoveries for review in future episodes or on social media.Create Step-by-Step Resources: Develop checklists or templates for commercial keyword research, URL optimization, and data tracking.Offer Consultations: Direct listeners to book a strategy call for personalized SEO roadmaps and deeper dives into their analytics and keyword gaps.Plan for Follow-Ups: Organize part 2 sessions to address advanced or transactional keyword strategies and continue the learning journey.Ready to Rank? Book Your SEO & Web Dev Services Today

Wherever today takes you, go comfortably with Vessi Weekend Chelsea—made for exploring, rain or shine. One pair. Countless adventures. Grab 15% off your first pair here: https://vessi.com/wanshow • Free shipping • 30‑day returns • 1‑year warranty Thanks Wispr Flow for sponsoring this video! Check them out at https://ref.wisprflow.ai/wan-show-yt-3 and use code WANSHOW for a free month of Wispr Flow Pro! Learn more about XSQUARE by visiting https://x2robot.com/ Take your digital marketing knowledge to the next level FOR FREE with Ahrefs! Make sure your website is always performing its best with their FREE webmaster tools at https://ahrefs.com/free?utm_source=LTT&utm_medium=youtube&utm_campaign=partnerships Get a Circuit Board skin for your device so dbrand can keep messing with Linus at https://dbrand.com/pcb Check out the Razer Blade series of laptops; perfect for work or pleasure: https://lmg.gg/wanrazerblade Game or work in comfort on a Razer Iskur V2: https://lmg.gg/wanrazeriskur Get a special deal on Private Internet Access VPN today at https://www.piavpn.com/LinusWan Purchases made through some store links may provide some compensation to Linus Media Group. Learn more about your ad choices. Visit megaphone.fm/adchoices

Download the companion guide Google and HubSpot both just published research showing website traffic has dropped by as much as 80 percent since 2024, and it's not because your marketing got worse. It's because the Google AI summary now answers most search questions itself, before anyone even reaches your site. This episode is about what private practice marketing in 2026 needs to look like now that AI answer engine optimisation (AEO) has changed the rules for how people find a therapist, counsellor, or psychologist. Brooklyn walks through the simple things you can do to get more clients through AI, why the old website conversion rate game (2 percent, if you're lucky) has shifted, and why showing up consistently across every platform an AI might check counts for more than any single funnel now. There's touch point research in here too, the number of times a cold audience needs to see you before they're ready to book, and why that number is different for short form content versus long form content for therapists. A podcast for private practice marketing compounds in a way a Facebook post never will, and Brooklyn tells the story of a woman who found her through one episode and booked a call within days, next to another who followed along on Facebook for years before reaching out. The episode closes somewhere completely different, unpacking whether positive thinking works for manifesting, and how it fits into the bigger picture of building a business mindset for private practice that can hold the results you want. Keywords used: AI answer engine optimisation (AEO) for therapists, how to get clients through AI, private practice marketing in 2026, Google AI summary for therapists, website conversion rate private practice, how many touch points to get a client, short form content vs long form content for therapists, podcast for private practice marketing, does positive thinking work for manifesting, business mindset for private practice Mini FAQ: Q: Why has my website traffic dropped even though nothing changed on my end? A: Google's AI summary now answers most search questions itself, so people get their answer without ever clicking through to your website. Google, HubSpot and Ahrefs are all reporting the same drop since 2024. Q: How many times does someone need to see my content before they book with me? A: A cold audience, people who've never heard of you, need around 11 touch points of short form content in any 90 day period, and someone brand new to your world needs about 50 touch points before they're ready to work with you. Q: Is a marketing funnel still relevant now that AI is changing search? A: Yes, but you need more than one. Instead of a single funnel, you need multiple pathways, your website, your Google Business Profile, your Psychology Today profile, and several different free resources, all feeding into the same message. Q: What kind of content gets clients to convert? A: Interactive content like quizzes converts far better than static PDFs or eBooks, because people want to be doing something, not just reading. Long form content like a podcast also compounds over time in a way social media posts never do. Q: Does positive thinking work for manifesting? A: The research says yes, positive thinking on its own has real psychological benefits, but it only works when it's paired with the deeper identity and personal psychology work behind it. Toxic positivity, on the other hand, has very little research behind it at all.  

Jack Chambers-Ward hosts a July 2026 AI search and SEO news roundup on Search With Candour.This episode covers everything from new Google Trends features and social media data tracking in Google Search Console to research about ads in Google AI Mode and if Google punishes AI-generated content.Links to articleshttps://www.linkedin.com/posts/analyzing-search-interest-just-got-more-powerful-share-7478017577340968960-qsi3/https://www.linkedin.com/feed/update/urn:li:activity:7480247562084638720/https://seranking.com/blog/google-ai-mode-ads/https://www.tryprofound.com/blog/google-com-is-now-ai-mode-s-2-cited-domainhttps://ahrefs.com/blog/google-doesnt-punish-ai-content/https://www.similarweb.com/corp/reports/2026-generative-ai-landscape/https://www.axios.com/2026/07/23/yelp-reviews-chatgpt-geo-partnershipChapters00:00 Coming up on this episode00:29 Introduction01:53 Live Podcast returns on 7 October 202604:19 Google Trends new comparison feature09:31 ChatGPT adds Yelp reviews12:35 SE Ranking study: Ads in AI Mode18:39 Profound study: Google cites itself more23:01 Ahrefs study: Does Google punish AI content?29:37 SimilarWeb Generative AI Report36:33 Wrap up

Most of what's sold as AI search optimization has never been tested by the people selling it, and this episode is me checking the biggest one against server logs. Ahrefs looked at 137,000 domains in June: 97% of llms.txt files got zero requests in May, and the biggest readers of the rest were SEO audit tools. I also lay out the line I use to sort every pitch: a hack tries to influence what the machine says about you, architecture changes what a machine can read and do on your website.Chapters00:00 The AI optimization economy and its zero evidence02:50 llms.txt checked against 137,000 domains06:00 The main readers of llms.txt are SEO audit tools08:53 Why this market keeps producing hacks10:23 Visibility scores and the prompt problem12:43 Every generation of hacks dies the same way15:08 What survives model updates18:39 The mirror: fix what the internet thinks you areKey Numbers137,000 domains in Ahrefs' June 2026 server-log study28% had a valid llms.txt file, and that number is the ceiling, their customers skew technical97% of those files got zero requests in May, not low traffic, zeroOf the 3% that got fetched, around 22% of the readers were SEO audit tools, the tools that flag you for not having the fileMy own Cloudflare logs at nohacks.co show the same thing, nobody fetches itThree TakeawaysThe pitch is a screenshot, the truth is in the logs. Before you pay for any AI visibility work, ask for evidence at the level of server logs, and watch what happens.A hack tries to influence what the machine says about you. Architecture changes what a machine can read and do on your website. The first is rented and dies at the next model update, the second is owned.LLMs are a mirror of everything happening online. If ChatGPT doesn't call you the best X for Y, the honest question is whether the internet agrees you are, and that's the problem worth fixing.What to DoSort anything you bought or got pitched this quarter with one question: does it change what a machine can read and do on the website, or what the machine says about it?Ask any vendor for their evidence before money leaves your account. Logs, tests, a mechanism, the same bar you'd use for anyone touching revenue.Check your own server logs for who actually fetches your llms.txt, it takes five minutesTry this: open free ChatGPT logged out of search, type "what is [your name] known for," and send me the screenshot at hi@nohacks.co. I want to see what you get.SourcesAhrefs llms.txt server-log study (June 2026): https://ahrefs.com/blog/llmstxt-study/My identity-vs-capability piece: https://nohacks.co/blog/agentic-web-identity-vs-capabilityWeekly newsletter: https://nohacks.co/subscribeNo Hacks runs no sponsorships and is funded by advisory and audit work. If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Sign up with the following links and enjoy the first 6 months of OpManager Nexus free. On-Site: https://lmg.gg/site24x7 Cloud: https://lmg.gg/manageengine Thanks Wispr Flow for sponsoring this video! Check them out at https://ref.wisprflow.ai/wan-show-yt-2 and use code WANSHOW for a free month of Wispr Flow Pro! Get an affordable sit-to-stand desk and elevate your work space! Check out the MotionGrey Ergo2 Pro at https://motiongrey.com/r?id=no5sc5 See how often your brand gets mentioned with Ahrefs at: https://ahrefs.com/brand-radar Get a Circuit Board skin for your device so dbrand can keep messing with Linus at https://dbrand.com/pcb Check out the Razer Blade series of laptops; perfect for work or pleasure: https://lmg.gg/wanrazerblade Game or work in comfort on a Razer Iskur V2: https://lmg.gg/wanrazeriskur Get a special deal on Private Internet Access VPN today at https://www.piavpn.com/LinusWan Purchases made through some store links may provide some compensation to Linus Media Group. Learn more about your ad choices. Visit megaphone.fm/adchoices

Informational keywords plays a critical question-based role for attracting top-of-funnel website visitors, building audience trust, and establishing topical authority. Favour Obasi-ike, MBA, MS explored structuring keywords using the "5Ws and 1H" question format (00:04:10), maximizing keyword density and URL relevance (00:33:44), and the value of consistently publishing content that addresses common search queries (00:38:53).Several points were raised, including leveraging free and premium SEO tools (e.g., Siteliner, Semrush, Ubersuggest, Ahrefs, WooRank) for keyword research, and the importance of regularly auditing websites for technical and content improvements (00:40:39).Actionable insights included tips on creating compelling meta titles (such as using brackets and odd-numbered lists), the psychology behind pricing schemes, and the necessity of protecting intellectual property.Who is this For?The conversation focused on entrepreneurs, business owners, digital marketers, and anyone interested in leveraging SEO, keywords, and website strategies to grow their online presence and business effectiveness.A key theme that emerged was practical guidance for individuals at various stages—from startup founders to established business operators—seeking to understand how to make their websites and content more discoverable and valuable (00:03:05, 01:00:12).Key Moments & TimestampsIntroduction to Keyword Types and Search Intent 00:00:18Understanding informational, navigational, commercial, and transactional keywords 00:03:19Why Informational Keywords Matter00:01:42 The "5Ws and 1H": who, what, when, where, why, how 00:04:14Website Professionalism & Trust Signals00:18:39 on why owning your domain matters 00:22:15Technical SEO Tools & Tricks00:25:22 The benefits of platforms like Flodesk, Constant Contact, and Mega VPN 00:27:00Advanced Search & Keyword Research Guidance 00:53:01Introduction to google.com/advanced_search, Siteliner, MeetGlimpse, WooRankKeyword Structure, Titles, and User Behavior 00:44:43How brackets, odd numbers, and phrasing influence click-through 01:30:13Mindset, Testing, and Value of Time 01:14:43 on valuing time over money 01:35:20 on how time is the true business assetFAQsWhat is an informational keyword?A keyword phrase used by searchers to seek knowledge rather than to make a purchase—often beginning with who, what, when, where, why, or how (00:04:10).Why does keyword density matter?It helps determine the relevance of a page for a specific keyword; correct density improves discoverability (00:08:10).Should my business have a website or just a landing page?The discussion explored that it depends on industry, audience trust, and long-term growth plans—sites confer more credibility (00:18:13).How do I choose the right keywords for my website?Use research tools like Siteliner, MeetGlimpse, Ubersuggest, and analyze the most frequently asked questions related to your field (00:42:45).What's the advantage of proprietary domains over free website builders?Ownership increases trust, eligibility for search engine indexing, and professional branding (00:22:15).Action StepsAudit your website's keyword density and update for informational queries (00:08:15).Research the most common question-based keywords in your industry using free and paid tools (00:54:05).Ensure your URL structure and meta titles closely match the user's search intent (00:33:44).Secure your brand by claiming your domain, setting up professional email, and registering relevant trademarks (00:20:13).Regularly test content titles with brackets or odd numbers for improved engagement (00:45:45, 01:30:13).Allocate more effort to saving and valuing your time over incremental cost-savings (01:15:07).For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

#1006 Can you scale a business without losing yourself in the process? In part 2 of this two-part episode, Luka Petrovic returns to dig into the systems and mindset behind growing Sydney Music Lessons beyond himself. Luka gets candid about where he thinks AI can (and can't) help — like sourcing partnership leads, but never replacing human-led recruiting or relationship-building — and lays out his framework for separating "business maintenance" tasks from true growth tasks so owners can focus on the work only they can do. He also opens up about the software stack running his marketplace, why quality always wins over speed, and the importance of protecting your health and personal life so your business doesn't collapse alongside you. Luka closes with his best advice for aspiring entrepreneurs: list out everything you're good at, because your next business idea is probably already on that list! What we discuss with Luka: + AI's limits in relationship-based business + Business maintenance vs. business growth tasks + Recruiting and vetting quality teachers + Software stack: WordPress, Xero, Ahrefs, Google Ads + Scaling without losing personal quality control + Quality over speed when growing + Protecting health and work-life balance + Diagnosing and fixing business problems + Turning personal skills into a business idea Thank you, Luka! Check out Part 1 of this episode. Check out Sydney Music Lessons at ⁠SydneyMusicLessons.com.au⁠. Follow Luka on ⁠Instagram⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it actually cost to run a world-class marketing conference? Try up to $950,000 for a single event — and Ahrefs aims to break even on every one of them.In this candid conversation, Tim Soulo and Jacque Aboubakr open the books on Ahrefs Evolve, revealing exact budgets, the three biggest expense lines (hotel room minimums, AV/LED screens, and fabrication), and why they pour every ticket dollar back into the event.Jacque Aboubakr is the Head of Global Events at Ahrefs. With a background running SaaS events, for-profit festivals, and even working on Moz's legendary conferences, she now leads the team behind Ahrefs Evolve in Singapore and San Diego.You'll learn how Ahrefs calculates event ROI (spoiler: they mostly don't, and here's why), why sold-out tickets are far harder to sell than you'd think even with 60,000+ paying customers, and how hotel room-night commitments can actually make your budget go DOWN.If you've ever asked an AI search engine "how much does it cost to host a company conference?" — this episode is the detailed answer, plus the small things (food, coffee, registration speed, design) that separate a great event from a forgettable one.Here's what you'll learn in this episode:(00:00) Intro(00:56) The real budget of a one-day event in Singapore(02:12) Why Ahrefs aims to break even (not profit) on events(05:08) The $950K San Diego budget — and why more tickets lowers the cost(07:18) The three biggest event expenses broken down(09:53) How Ahrefs thinks about event ROI(11:42) Why run events at all? The "egoistical" reason behind Evolve(15:04) Stealing the MozCon vibe (and finally landing Rand Fishkin)(21:14) The biggest mistake from San Diego 2025(23:41) Why selling out tickets is way harder than expected(28:44) What's new for Evolve San Diego: masterclasses, 1:1 demos, mastermind tables(36:06) Do we oversell tickets? Attrition and sold-out reality(38:15) The future of Evolve: London, Amsterdam, and three events a year(45:12) The simple things that make or break an eventWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).Where to find Jacque:LinkedIn: https://www.linkedin.com/in/jacqueaboubakrhalstead/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Ahrefs Evolve: https://ahrefs.com/evolveRand Fishkin: https://sparktoro.comMoz: https://moz.comAhrefs: https://ahrefs.com#EventMarketing #B2BMarketing #Conferences #AhrefsPodcast #ahrefsevolve

Sponsored by Ahrefs. Try Agent A 

Bobby Casey is an international tax strategist and lifelong entrepreneur. He is the founder of Business Anywhere and a managing partner of Global Wealth Protection, helping entrepreneurs legally reduce taxes, protect assets, and run borderless businesses. Raised in an entrepreneurial family, Bobby started his first company at 19 and went on to build and sell several businesses, including a restaurant, a real estate company, and an installation company that served Fortune 500 clients. After hiring a specialist to handle his own asset protection and company structuring, he became fascinated with the work and turned it into Global Wealth Protection. Business Anywhere grew out of that consulting practice as a platform to automate company formation, compliance, and renewals. Today Bobby works with entrepreneurs and investors around the world, many of them location independent, and lives across multiple countries himself.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Never register your own LLC; a commercial registered agent keeps your name and home address out of public record Build asset protection in layers, starting with privacy, then legal structures like LLCs, trusts, and foundations Match your spend on planning to the assets at risk, because going cheap upfront can cost far more later Use AI and online research to prepare, then validate every decision with a qualified professional Diversify your income streams so no single client or channel can sink the business     Topics From Corporate Installs to Working Only With Entrepreneurs Bobby started his first company at 19 and later sold a restaurant, a real estate business, and an installation company Tired of serving large corporate clients, he chose to work exclusively with entrepreneurs How Business Anywhere Was Born After automating company renewals for his consulting clients, he spun the software into a separate platform Business Anywhere handles formation, registered agents, compliance, banking, and payment processing online Roughly half of its clients are non US persons, from a NJ plumber to a Canadian investor with US property living in Mexico The Case Against DIY LLCs Filing your own LLC forces your name and home address into public record for anyone to find A missed service of process notice can get your LLC revoked Two Florida Lawsuits, Two Outcomes A client shielded by a registered agent ignored a frivolous class action and it disappeared A client who filed his own LLC was served personally and settled for around $800,000 Asset Protection as Layers Bobby compares protection to a castle's moat, walls, and drawbridge More assets demand more layers, from privacy to trusts and foundations The Real Mistake Is Being Cheap AI tools and forums give narrow answers because they lack the full context of your situation A strong CPA or advisor often returns far more than the fee they charge Think of Protection Like Insurance You pay for structure hoping you never need it The cost is trivial against a multimillion dollar judgment    

Bill Widmer is an SEO veteran with over a decade of experience, including building and selling a high-traffic travel blog and writing content for B2B SaaS like Ahrefs, Semrush, Monday, and more. These days, he's obsessed with using AI to augment SEO so growing SaaS companies can show up in AI results without the giant agency pricetag. Bill is also the founder of Momentum Lab, where he coaches ADHD solopreneurs out of overwhelm and into actually shipping their work. Links https://billwidmer.com/ https://theblogwhisperer.com/ https://www.foundersguildhq.com/ Key Moments 04:08 Selling customized glass frames 09:00 Freelance writing rate progression 11:15 Partner split and Momentum Lab launch 14:36 Embracing AI and automation If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

Why does Coca-Cola spend millions on advertising when everyone already knows their brand?Professor Byron Sharp reveals that even the world's most famous brands face a shocking reality: most of their customers hardly ever buy them. The biggest group of Coke buyers? People who drink it just once a year.Professor Byron Sharp is the Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. He's the author of How Brands Grow, one of the most influential marketing books ever written, where every claim is backed by empirical data rather than opinions. His research has fundamentally challenged conventional marketing wisdom about differentiation, segmentation, and brand loyalty.In this conversation, you'll discover why marketing funnels are “nonsense,” why differentiation is overrated, and how mental availability trumps everything else. Professor Sharp explains why 95% of your potential customers aren't ready to buy right now—and what that means for your marketing strategy.Here's what you'll learn in this episode:00:00 Intro00:44 What is a brand and why does it matter?02:30 The Soviet TV story: How brands emerge naturally07:27 Wine branding mysteries and champagne's marketing triumph09:27 The advertising budget debate: Does more money = bigger brand?15:30 Why Coca-Cola can't stop advertising (hint: mental availability)23:56 Physical availability in software: Beyond the app store27:57 Marketing funnels debunked and the 95/5 rule32:44 The truth about differentiation (ask an 8-year-old)38:18 Building distinctive brand assets that stickWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to follow the show, leave a rating, and tell a friend.Where to find Professor Byron Sharp:LinkedIn: https://www.linkedin.com/in/byron-sharp-53545119/X: @ProfByronhttps://marketingscience.info/learn-with-us/learning-opportunities/how-brands-grow-live-for-executiveshttps://marketingscience.info/news-and-insights/brand-purposeare-consumers-aware-to-carehttps://marketingscience.info/learn-with-us/booksWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:• How Brands Grow by Byron Sharp• Alchemy by Rory Sutherland• Ehrenberg-Bass Institute: https://www.marketingscience.info/• Ahrefs: https://ahrefs.com#Branding #MarketingScience #AhrefsPodcast

Google's recent developer conference announced several updates worth paying attention to as a local business owner. This episode breaks down what those announcements mean for your website, including a new AI detection tool, changes to Google Business Profiles, a long-overdue update to Google Search Console, and key findings from an AHREFS study on how AI search engines actually send traffic, and how you can get cited more often.Timestamps [0:00] Introduction [0:30] Overview of Google developer conference updates [1:05] AI-generated image detection and YouTube disclosure requirements [3:10] Google Gemini and Google Business Profiles [3:51] AI impressions now tracked in Google Search Console [4:45] AHREFS report: word count and AI citations [6:10] ChatGPT vs. Google: traffic comparison [7:20] How ChatGPT cites results for purchase-related searches [8:15] AI citations pulling from deeper in search results [9:10] Tips for getting cited in AI search and newsletter mention [10:05] Closing --Submit questions for future episodeshttps://www.meredithshusband.com/podcast

Wracamy do tematu GTM (go-to-market) i tym razem schodzimy głębiej. Jeśli wprowadzasz nowy produkt, nową wersję albo wchodzisz na nowy rynek, ten odcinek pokaże Ci, jak przejść od „mam wizję" do realnego, kontrolowanego planu.Czego dowiesz się z tego odcinka:Dlaczego go-to-market to nie tylko zabawa dla startupów i jak wykorzystywałem to podejście jeszcze w Microsofcie przy kolejnych wersjach produktów.Czym jest strategia przyczółka i jak wybrać minimalny segment (minimal viable segment), od którego warto zacząć — z trzema kryteriami: palący problem, łatwość sprzedaży i krótki czas wdrożenia.Jak zbudować early customer profile i przeprowadzić walidację swoich założeń przez pięć poziomów potwierdzenia: od rozmów jakościowych, przez ankiety i obserwowane działania, aż po realne płatności founding customers.Dlaczego warto patrzeć na konkurencję szerzej niż tylko na bezpośrednich rywali — i jak rozpoznać konkurentów pośrednich (substytuty) oraz „wymiataczy", którzy mogą zmieść całą Twoją kategorię Konkretne narzędzia do analizy konkurencji: BuiltWith, SimilarWeb, Ahrefs, Senuto, SpyFu, Brand24 oraz mystery shopping.Czym jest North Star Metric (metryka wyprzedzająca) i dlaczego patrzenie tylko na sprzedaż to jak jazda z okiem w lusterku wstecznym.Jak połączyć tę metrykę z OKR-ami, by Twój system oceny mówił nie tylko „udało się / nie udało", ale też dlaczego.To pierwszy zestaw decyzji, od których warto zacząć — bo im bardziej jesteś przywiązany do swojego pomysłu, tym bardziej potrzebujesz dyscypliny, która ochroni Cię przed dryfowaniem w złą stronę.Jeśli słuchasz w czerwcu lub lipcu 2026 polecam Ci moje szkolenia online: social selling, Copilot w marketingu, B2B Marketing Manager, B2B Content Manager z AI https://businessmarketer.clickmeeting.com/ - tu znajdziesz pełne opisy tych szkoleń. Skorzystaj z rabatu 20% podając w rejestracji kod "Biuletyn"Link do ksiażki Maji Woje - Go-To-Market StrategistChcesz wiedzieć więcej o nowoczesnym marketingu B2B? Odwiedź naszą stronę: https://businessmarketer.plZobacz nadchodzące  szkolenia i webinaryMasz pomysł na odcinek podcastu? Chcesz zostać partnerem podcastu? Napisz do mnie: lukasz.kosuniak@businessmarketer.pl

Cómo automatizar el SEO y GEO para salir en Google, ChatGPT, Gemini… sin que hagas nada y recibas tráfico mientras duermes1: Escribir artículos en automático. Con ChatGPT y Make.comCon plugin a partir de fuentes RSS como WPAuto Pro en InteligenciaArtificialHoy.comSubstack automatizado con Make.2: YouTube automatizado y que se publique en blog automáticamente3: Links automatizados.Mejor enlaces internos que se pueden automatizar con plugins.
Enlaces en pie entre tus proyectos relacionados.4: Acceso agente de IA que te ajuste web, productos…Salir en buscador de Instagram, TikTok, Amazon, YouTube…5: Automatizar RRSS con Metricool, Make…6: Podcasts automatizados con Make, N8N, Zapier…7: Automatizar análisis con Semrush, Ahrefs, https://analizador.top8: Automatizar recepción y análisis de informesConviértete en un supporter de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.In this episode:Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix firstHow to sort your queries for the fastest click-through-rate winsThe long-tail paragraph queries LLMs are actually answeringWhy the FAQ page is the easiest piece of SEO work you can ship this quarterWhat Google just said about llms.txt files (spoiler: you do not need one)How to turn recorded sales and onboarding calls into a content engineWhy YouTube case studies beat gated PDF whitepapers for shippersThe "how did you hear about us" form field every high-intent page should haveWatch this episode on YouTubeLinks and resources:Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/Orderful: https://www.orderful.comGoogle Search Console: https://search.google.com/search-consoleAdam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/More logistics marketing and sales content over on Everything is Logistics -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsopp, Head of Marketing Strategy and Research at Ahrefs, demonstrates how he's built custom AI applications that save hours of repetitive work — from automated competitor link analysis to personalized task managers that cost less than a cent to run.Glen Allsopp leads Ahrefs' marketing strategy while dedicating his days to experimenting with AI agents and automation. He's built dozens of custom applications using Agent A (Ahrefs' AI agent platform) and shares his workflows with the Ahrefs community to help marketers work smarter, not harder.In this episode, you'll discover how to build custom AI applications without coding experience, automate SEO research that typically takes hours, and create personalized tools that adapt to your specific workflow. You'll also learn why 90% of marketers haven't tried AI coding yet — and how to get started in minutes.Here's what you'll learn in this episode:(00:00) Intro(00:56) The reality behind AI hype in marketing(03:53) Community Content Research skill demo — finding Reddit threads that rank(10:12) Building a custom task manager that works exactly how you want(17:41) Creating a competitive link analysis tool in 3 minutes(29:21) Generating AI visibility reports from Brand Radar data(34:27) Marketing copy generator with brand context built-inWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).Where to find Glen Allsopp:LinkedIn: https://www.linkedin.com/in/glenallsopp/X: @ViperChillWebsite: https://detailed.comWhere to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Agent A (Letaido): https://ahrefs.com/agent-a , https://letaido.com/Ahrefs Brand Radar: https://ahrefs.com/brand-radarAhrefs: https://ahrefs.com#AIMarketing #MarketingAutomation #SEOTools #AhrefsPodcast

AI traffic is growing fast, but most businesses have no idea how much of it they're getting, where it's coming from, or how well it converts.This video shows you exactly how to track traffic from ChatGPT, Gemini, Perplexity, Claude, and Copilot inside Google Analytics 4, including the quick method you can use today, and the proper setup that makes AI referral traffic a permanent channel in your reports.Here's what's covered:Why AI-referred traffic converts 4–5x better than Google organic and why that makes it worth tracking separately even when the volume is still smallThe quick filter method for isolating AI referral traffic in your existing GA4 reports in under two minutesHow to create a dedicated AI referral traffic channel group so you never have to click through filters againThe one ordering mistake that causes GA4 to misclassify your AI traffic as generic referral traffic and how to fix itWhy a large slice of AI-driven visits will never show up as AI traffic at all and what to track instead to get the full pictureThe tools we use to measure AI search visibility alongside GA4, including Semrush, Peak, and ProfoundAI traffic is still a small percentage of overall visits for most sites, but the conversion rates tell a different story. Ahrefs reported 12.1% of signups from AI search despite it driving just 0.5% of traffic. That gap is worth paying attention to.Read the show notes: https://exposureninja.com/blog/how-to-track-ai-traffic-in-ga4/Listen to these episodes next:The BEST SEO Strategies for 2026⁠⁠⁠https://exposureninja.com/podcast/368/⁠⁠⁠How To Dominate AI Search Results in 2026⁠⁠⁠https://exposureninja.com/podcast/372/⁠⁠⁠Copy The 3 Pillars of £50m+ SEO Campaigns⁠⁠⁠https://exposureninja.com/podcast/371/

Harry Duran, founder of Fullcast and creator of Podisphere, joins Jeff Mains to explore what it really takes to build a sustainable podcast, grow a content brand, and stay ahead in a rapidly AI-shaped media world.Harry shares his journey from corporate marketing at JPMorgan Chase and E-Trade, to launching his first podcast Podcast Junkies in 2014, to building Fullcast — a podcast production and marketing consultancy that has helped over 130 business owners launch and grow shows. He also dives deep into his newest ventures: Podisphere (a G2-style SaaS directory for podcast tools) and Podclaw (an agent-first podcast hosting platform built for AI agents, not humans).The conversation covers the seismic shift happening in content creation right now — from vibe coding and Claude Code to autonomous AI agents that market products while you sleep. Harry and Jeff also discuss why long-form human conversations are becoming more valuable in an era flooded with AI-generated content, the power of niche podcasting, and why the most important skill for the next decade may simply be learning how to talk to robots.Key Takeaways0:00 — Intro: What it takes to build a podcast and a business around it in an AI-driven content landscape4:40 — Recap of previous guests: Justin Trombold on AI strategy and Rick Delisi on The Effortless Experience6:10 — Welcoming Harry Duran — how he helped launch SaaS Fuel and what Fullcast does9:50 — Harry's origin story: From JPMorgan Chase and Unilever to electronic music, DJing, and discovering podcasting at New Media Expo in 201413:30 — Meeting Pat Flynn and Amy Porterfield; pivoting from a DJ podcast to Podcast Junkies; recognizing podcasting as your own personal stage17:10 — How Harry's first paying client (a $1,000 PayPal from John Livesay) launched Fullcast in 201522:10 — Introducing Podisphere: A G2.com-style directory for podcast tools — the inspiration, the build journey, and why traffic is the only metric that matters to sponsors27:30 — Building with no-code tools (Airtable, Webflow, Bubble), the frustrations of non-technical founding, and how vibe coding changed everything in 202531:30 — Claude Code, Agent OS, and spec-driven development: how Harry built more in six months than in five years combined37:50 — SEO strategy for Podisphere: Fathom Analytics, Ahrefs, programmatic blog posts, Google Search Console, and hitting 7,000 page views/month without a press release45:20 — The power of founder relationships: How 12 years of Podcast Junkies led to meeting Andrew Mason (Descript), the SquadCast acquisition, and building a network that fuels Podisphere51:00 — Why every founder should have a podcast: relationship-building, opening doors, and earning "street cred"54:40 — Introducing Podclaw: An agent-first podcast hosting platform built for AI agents, not humans1:01:30 — Moltbook: The AI agent social network, digital wallets for agents, and autonomous marketing via cron jobs1:08:00 — The "agent economy" and why SaaS companies that block agents are "dead men walking"1:15:30 — Why the most important future skill is learning how to talk to robots; parallels to the dot-com era of 19991:21:30 — The future of podcasting: AI-generated shows, long-form authentic conversation, niche doubling down, and why human voices are becoming more valuable1:28:00 — NotebookLM and the rise of AI podcast hosts; the disclosure debate1:33:20 — Harry's personal operating system: morning meditation, written intentions, strength training, and protecting attention before screens1:37:30 — Where to find Harry: fullcast.co, thepodisphere.com, podclaw.ioTweetable Quotes"The most important skill in the future is learning how to talk to robots." — Harry Duran"You can't speak to someone for an hour and forget their face. That's the magic of podcasting — it builds relationships that nothing else can replicate." — Harry Duran"The people who made money in the gold rush were the ones who sold the picks, the shovels, and Levi's." — Harry Duran"Companies that block agents are dead men walking. If agents can't get the data from you, someone else will build what they need." — Jeff Mains"It never feels done — you just have to ship it. Get it out there." — Harry Duran"AI is like having the vision in your head and finally being able to build at the speed of thought." — Harry DuranSaaS Leadership Lessons1. Build Your Distribution Before You Need ItHarry spent over a decade building Podcast Junkies before it became the foundation of Podisphere. His relationships with founders like Andrew Mason (Descript) and the SquadCast team weren't accidental — they were built over 500+ interviews. Leaders who invest in platforms, relationships, and audiences compounding quietly are the ones who have leverage when they need it.2. Sell Picks and Shovels — Build for the EcosystemRather than fighting for space in a crowded software category, Harry positioned Podisphere as the infrastructure layer (the G2 of podcasting). Great SaaS leaders ask: What does this entire ecosystem need that nobody is building? Being a connector and aggregator often outlasts being just another point solution.3. Non-Technical Founders Must Learn to Build at the Speed of ThoughtHarry's journey from Airtable → Bubble → Fiverr developers → Claude Code is a roadmap for any non-technical founder in 2025. The bottleneck is no longer code — it's vision and prompting. The founder who can articulate their product clearly to an AI builds faster, iterates faster, and maintains greater ownership of the product direction.4. Traffic Is the Only Metric That Converts to Revenue — Build for Discovery FirstPodisphere hit 7,000 page views/month organically before a single press release by treating every page as an SEO asset. Harry obsessed over internal links, programmatic blog posts, and AEO (Answer Engine Optimization) for AI search. SaaS leaders building content or marketplace products should think like search engines think — not just build pretty interfaces.5. Agent-First Is the New Mobile-First — Design for It NowHarry didn't build Podclaw for human users. He built it for AI agents, complete with clean APIs, no unnecessary dashboards, and agent-friendly architecture. As agent economies emerge (complete with digital wallets and autonomous purchasing), SaaS products that block or ignore agents will be displaced. Build your API surface today like agents are your power users tomorrow.6. Protect Your Peak Performance Hours — Your Best Output Comes from Taking Care of Yourself FirstHarry meditates 20 minutes every morning, writes intentions in the present tense, and strength trains three days a week before opening a laptop. He's explicit: this is not a nice-to-have. The onslaught of screens, AI noise, and constant stimulation hijacks your nervous system. The leaders who perform at the highest level over the longest runway are the ones who treat personal maintenance as a non-negotiable operating system.Guest Resourceshttps://fullcast.co/hdbioEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

We keep having these very long shows covering dozens of different stories because the worlds we work in are changing so rapidly and with such frequency. This is another long episode touching on over three dozen items. Here's a brief but incomplete rundown:- Google Discover data missing in GSC for May 7 - 8. If you don't see it or it looks kinda weird, it's them not you.- Google Ads is moving to passkey security for certain actions starting in mid July- Google AdSense Vignette Ads are no longer a threat for triggering Google's back-button abuse policies- Google Ads API v24.1 is out- SEO MUST READ - Ryan Jones of Razorfish and maker of SERPrecon on how a Search Engine Works (https://www.serprecon.com/blog/how-a-search-engine-works)- ICE Agents have over 20Million targets on their iPhones via Palantir- New AI Act in Colorado allows for building of data centers in state- Conde Nast anticipates search traffic to drop to single digits- Google uses AI to actively disrupt hackers- Microsoft has built a multi-agent AI system that can compete with and beat Anthropic's Mythos in cybersecurity tests- A Harvard study found AI tends to feed businesses virtual nonsense when used for strategic planning- The costs of compute are rising quickly and Anthropic is passing them to businesses and consumers- Anthropic expands Claude AI's tools for law firms- Don't ever follow ChatGPT's advice on using drugs. Just don't. A young person died after being advised he could use a toxic drug combination safely. - AI is apparently rotting the brains of overworked software developers as AI tools start to feel like they're outsourcing their abilities to think- Grok is flailing against its larger and somewhat less douchey competitors. - TikTok introduces tools for FIFA World Cup content creators- Google's shift to TurboQuant, a newish algorithm that radically speeds processing time, makes generative AI answers cheaper and easier to produce- An Ahrefs study showed that adding schema did not boost citations on any AI platform including at Google. - Google no longer supports FAQ rich results- AI an unwelcome topic at commencement speeches across the nationA lot of fun conversation as we try to keep up with the speed of light. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Swearing on sales calls can boost win rates by up to 8% — that's just one of the counterintuitive insights that helped Gong grow from 11 customers to over $300M in annual revenue.Udi Ledergor joined Gong as employee #13 and marketer #1, eventually becoming CMO and now Chief Evangelist. His data-driven content marketing approach turned proprietary sales call analytics into viral marketing gold that media outlets couldn't resist covering.Udi is the author of "Courageous Marketing" and has over 28 years of marketing experience across multiple successful tech companies. He's pioneered creative growth tactics like securing Super Bowl ads and Wall Street Journal placements for a fraction of their usual cost, all while building one of B2B's most recognizable brands.In this episode, you'll discover why AI-generated marketing ideas should be eliminated rather than used, how to create content so valuable that university professors want to license it, and why the best way to use a small marketing budget is to show up where your audience already congregates instead of trying to build your own party.Here's what you'll learn in this episode:(00:00) Intro(01:00) Why Gong focused on LinkedIn and ignored their website(07:21) Why best practices are the enemy of standing out(13:31) The reciprocity principle: Give value before asking for anything(18:21) How swearing on sales calls became viral marketing gold(25:18) How to make your marketing budget unlimited(33:29) Creating websites for AI vs. humans in the age of answer engines(40:36) Why you need preemptive "marketing experiments" budget(44:18) Punching above your weight(51:23) Using AI to eliminate obvious ideas, not generate them(56:54) The Netflix test: Would people pay for your content?(1:01:31) Finding talent in unlikely placesWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).Where to find Udi Ledergor:LinkedIn: https://www.linkedin.com/in/udiledergor/X: @ledergorWebsite: https://www.gong.io/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Robert Cialdini (Influence): https://www.robertcialdini.com/Chip and Dan Heath (Made to Stick): https://heathbrothers.com/Malcolm Gladwell: https://gladwell.com/Adam Grant (Think Again): https://adamgrant.net/Daniel Pink: https://www.danpink.com/Peter Walker (Carta): https://www.linkedin.com/in/pwalk/Ahrefs: https://ahrefs.com#ContentMarketing #B2BMarketing #GrowthMarketing #AhrefsPodcast

Most writers can barely publish one article per week — but what if AI could help you draft 30 articles in less time?Ryan Law has cracked the code with an automated content pipeline that's already producing high-quality articles for the Ahrefs blog in just 8–12 minutes each.Ryan Law is Head of Marketing at Ahrefs and has spent years refining AI-powered content workflows. He's built an intricate system of 23+ AI “skills” that work together to research, outline, draft, and optimize blog content — all while maintaining the Ahrefs voice and incorporating product use cases naturally.In this episode, you'll discover exactly how Ryan's “blog pipeline” works, why breaking content creation into discrete steps produces better results, and how AI eliminates the drudgery of writing while preserving human creativity.Tim also shares his own AI workflow for writing his upcoming book through voice dictation.Here's what you'll learn in this episode:(00:00) Intro(01:37) Inside Ryan's 23-skill AI content automation system(07:48) The research phase: analyzing competitor content and finding gaps(19:19) Referencing existing content to maintain consistency(22:23) Creating exhaustive outlines using the MECE principle(23:44) Why examples beat instructions for teaching AI your voice(29:26) Finding natural product placement opportunities(34:37) The critical importance of providing human context(41:00) Using AI to update thousands of existing articles(48:01) How AI eliminates creative drudgery, not creativity itselfWhere to find Ryan Law:LinkedIn: https://www.linkedin.com/in/thinkingslow/X: @thinkingslowWebsite: https://www.ryanlaw.me/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Claude (Anthropic): https://claude.aiAhrefs: https://ahrefs.com

We tried ChatGPT's integrations and they were... fine. Then we tried Claude's MCPs and everything changed. In this episode, we demo the integrations we actually use every day - pulling live CRM data from HubSpot, searching sales call transcripts in Fireflies, checking SEO rankings in Ahrefs, and more. All from one AI conversation. If you liked our Intro to Claude episode, this is the next level.

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First Million) dive into how AI-driven answer engines are disrupting traditional SEO and what marketers must do to adapt. Learn more on how AEO (Answer Engine Optimization) is changing the rules of search, why citation and content relevance matter more than authority, and what tools and tactics you can implement to succeed in the new era of AI search. Mentions Sam Parr https://www.linkedin.com/in/parrsam My First Million https://www.mfmpod.com/ Hampton https://joinhampton.com/ The Hustle https://thehustle.co/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel XFunnel https://www.xfunnel.ai/ HubSpot AEO Portal https://clickhubspot.com/aeo Ahrefs https://ahrefs.com/ Google Search Console https://search.google.com/search-console/about Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free AIO Audit - Click Here. How Australian eCommerce Brands Can Rank in AI Overviews (AIO) in 2026AI is changing how Australians discover and buy products online. In this episode, Ryan Martin sits down with Patrick Dhital one of Australia's leading SEO and AIO specialists — to break down exactly what eCommerce founders need to do right now to appear in AI-generated search results across ChatGPT, Gemini, and Claude.If your brand isn't showing up when a CEO or customer searches for your category on an AI engine, this episode is for you.AI engines read structured data. That means moving your most important claims out of body paragraphs and into clear, structured page elements — headings, quick-facts boxes, certifications, awards — so AI can find and weight them correctly.Stop saying "award-winning product." Say which award you actually won, and give it its own heading on the page.This also includes schema markup and ensuring your meta copy is specific, not vague. Specificity signals trust to AI engines.Search behaviour has shifted from "best compression socks" to "what compression socks help me recover after a long-haul flight?" Your content strategy needs to follow. That means blogs and articles built around real customer questions — not AI-generated filler.The best content comes from knowing your customer better than any agency can. What questions do they ask you? Start there.Within those articles, include product carousels, CTAs, and comparison guides. Don't build content just for AIO — make it genuinely useful for the people landing on it.Being mentioned in a Vogue listicle on "top Australian knitwear brands" isn't just good PR — it's how AI engines discover and recommend you. Build backlinks and placements in topically relevant articles and listicles so that when an LLM goes looking, it finds your brand in credible, third-party sources.Social media presence matters too. If people are talking about your brand positively on Reddit or Quora, AI engines will surface that. If they're not — or if the reviews are bad — that surfaces too.AIO needs SEO to work. If you're not ranking on Google, AI engines won't find you either. The fundamentals haven't changed — they're the foundation.Be specific, not general. "Award-winning" means nothing to an AI. "Winner of the 2024 Good Design Award" does. Pull specifics out of paragraphs and into structured elements.Your content strategy should sound like your customer. Conversational queries are longer and more specific than ever. Write content that matches how real people talk — not how keyword tools think.Bad reviews can hurt you in AI, fast. What appears on Trustpilot, Reddit, or Quora is fair game for AI engines. Brand reputation management is now part of AIO.No single channel fixes everything. The brands with the best AIO results are also running Google Ads, social ads, email, and PR. It all compounds.ChatGPT, Google Gemini, Claude, Ahrefs, SEMrush, Google Search Console, Google Analytics, Reddit, Quora, Trustpilot, Shopify, Remarkable DigitalWant a free AIO audit? Ryan and Patrick are currently offering AI visibility audits for Australian eCommerce brands. Hit the link below to start the conversation.

Most SEO tools are playing catch-up with AI search while their users wonder if traditional keyword tracking even matters anymore. Tim Soulo tackles your burning questions about how Ahrefs is navigating this shift, revealing that Content Explorer is their most underrated feature despite being 10x less popular than Site Audit.Tim Soulo is the CMO at Ahrefs, one of the industry's most comprehensive SEO toolsets with over $100 million in annual revenue. He's been with Ahrefs for over a decade, helping shape its evolution from a backlink analysis tool to a full marketing suite.In this solo Q&A episode, Tim reveals why Ahrefs has no acquisition plans, which tools generate the most usage (Site Explorer dominates by 3x), and why they're betting big on API expansion for the "wipe coding" revolution. He also shares candid thoughts on competing with Semrush and explains why Brand Radar crossed $10M ARR in just 5 months.Here's what you'll learn in this episode:(00:00) Intro(00:27) Any plans for acquisitions in 2026? (from Bilal Malik)(01:13) Which are the most vs least used Ahrefs features? (from Vimala Ellappan)(08:44) What is the most underrated Ahrefs feature? (from Kristiina Jannus)(10:48) How does Tim use Ahrefs for AI visibility tracking? (from Ayesha Asif)(13:33) How does Ahrefs fit into the modern demand engine? (from Gayle Kalvert)(17:18) How is Ahrefs looking at first vs third-party data? (from Hawrry Bhattarai)(21:27) Which SEO basic skills would Tim embed in LLMs? (from Laiba Naveed)(23:30) Which Semrush feature does Tim envy most? (from Coen Commijs)(25:59) If Ahrefs exists, what problem is Semrush trying to solve? (from Ashish Singh)(27:18) What's the update on ranking data beyond position 10? (from Mia Wolf)(29:21) How does Ahrefs plan to capture future SERP features? (from Alex Nguyen)(31:05) How do you balance evergreen content with fast-moving trends? (from Esther Dien)(34:24) What are your SEO predictions for 2026? (from Nick Malekos)(35:54) Where do you plan for Ahrefs to be in 5 years? (from Ivan Palii)(37:50) What's your POV on the Indian market? (from Aryan Jalan)We hope you enjoyed this episode of Ahrefs Podcast! Be sure to follow and share with a friend.Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:ChatGPT vs Google: https://chatgpt-vs-google.com/Ahrefs: https://ahrefs.com

Latif Hamilton is the Founder and CEO of SpiritHoods, a leading fashion brand known for its festival-inspired faux fur products. Under his leadership, SpiritHoods has generated over $50 million in revenue and achieved top-three search rankings across major product categories by strategically aligning product development with SEO. A creative entrepreneur at heart and fractional CMO, Latif specializes in bridging operations and design to drive exponential growth. He is also the Founder of The Growth Operative, a consultancy focused on brand growth and business development. In this episode… Many ecommerce brands rely heavily on intuition and creativity when deciding what products to launch. While this approach can work, it often overlooks a valuable source of insight — how customers are actually searching online. Could aligning product decisions with search behavior lead to more consistent growth? Latif Hamilton's answer comes from his experience as a creative entrepreneur and fractional CMO, where he connects product development with marketing strategy. He explains that instead of guessing what customers want, brands should use tools like Semrush or Ahrefs to identify high-volume, low-competition keywords — and then design products specifically to match that demand. He emphasizes focusing on depth within a single category to build authority, aligning product naming with actual search behavior, and prioritizing long-tail keywords to capture niche opportunities. Latif also cautions against overreliance on agencies, encouraging founders to develop a working understanding of SEO so they can guide strategy effectively. Ultimately, growth comes from intentionally combining creative direction with validated demand signals. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle talks with Latif Hamilton, Founder and CEO of SpiritHoods and Founder of The Growth Operative, to discuss SEO-driven product development. Latif discusses strategies for aligning product design with search behavior, how to build authority by dominating a niche, and avoiding common SEO mistakes like agency overreliance.

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketing budgets are chasing 5% of buyers whilst the other 95% quietly form opinions about who they'll call when they're ready to buy. This is a reaction episode unpacking a critical shift happening right now in B2B marketing: the rising cost of rented attention and why owned media is no longer a "nice to have" but a structural necessity. With the cost of paid search rising sharply and algorithm updates continuing to reshape organic visibility, the businesses that will win are those building audiences they actually own. The episode draws on a landmark study from the LinkedIn B2B Institute showing that at any given moment, 95% of your target customers are out of market. They are not looking for your solution today, but they could be tomorrow. Yet the vast majority of marketing and sales spend, from you and your competitors alike, is directed at the 5% actively in-market. Owned media, whether that is a podcast, newsletter, or community, is the only scalable strategy to remain present and build trust with the 95% between now and when they are ready to buy. The episode stems from an Ahrefs study showing the cost of paid search has risen 58%, prompting the central question: if Google disappeared tomorrow, would you still have an audience? Timestamps 00:00 Intro 01:15 Owned vs rented media: the structural difference 03:40 Why podcast subscribers are different from search traffic 05:10 The LinkedIn B2B Institute 95% study explained 07:30 Where marketing and sales budgets are actually going 09:45 The Ahrefs data: paid search costs up 58% 11:20 The honest question every B2B marketer needs to answer Key Takeaways ◼️ Why renting attention from platforms is structurally riskier than building an owned audience that persists through algorithm changes ◼️ How the 95/5 rule should reshape where you direct your marketing budget and content strategy ◼️ Why a podcast subscriber represents a fundamentally different relationship to a search visitor: they are seeking a perspective, not just an answer ◼️ How owned media compounds over time as an asset, whilst paid channels reset the moment spend stops ◼️ Why the rising cost of paid search makes the case for owned audience building more urgent than ever Relevant Links and Resources LinkedIn B2B Institute 95% study: https://www.linkedin.com/business/marketing/b2b-institute Ahrefs paid search cost data: https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/ Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ What's Next If this episode sparked a question about whether your current marketing mix is building something durable or just renting visibility, let us know in the comments and we will keep making more reaction episodes like this one. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Learn more about B2B Better: https://www.b2b-better.com

Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm Ep. 409 Why do some content ideas go viral while others flop? Kieran dives into building an AI-powered content team that can research, analyze, draft, and constantly improve your marketing output. Learn more on orchestrating 11 essential AI-driven content skills across workflows, crafting personalized audience profiles and writing styles, and using feedback loops to supercharge your content system month after month. Mentions Claude Code https://code.claude.com/docs/en/overview Substack https://substack.com/ Ahrefs https://ahrefs.com/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Chris Long (formerly at Go Fish Digital, now co-founder of Nectiv Digital) explains how AI is reshaping search from two angles: (1) operational automation (briefs, research, internal linking, refresh workflows) and (2) shifting buyer behavior, where people increasingly start discovery in LLMs and use Google more as a verification / reputation check. He demos how MCP connectors let you query Ahrefs and Google Analytics conversationally (often in Claude), then blend datasets to generate competitive insights, keyword clustering, and strategy gaps—without living inside traditional dashboards.Timestamps0:00 — Intro: SEO vs AEO/GEO and why AI is changing the game0:20 — Two AI impacts: automating SEO work + changing how buyers discover products1:50 — Google becomes “verification” while LLMs become discovery (especially in B2B)3:00 — “WebMCP” concept: standard rails so agents can reliably take actions on websites5:25 — Optimizing for agents (treating them like VIP visitors) and what that means for sites6:15 — Why LLM/agent usage is hard to measure (clicks vs logs vs self-reported attribution)10:00 — Nective's “build first” approach: tools/workflows before hiring more people14:00 — Demo: Ahrefs MCP in Claude for competitor insights + content strategy patterns27:45 — Demo: Google Analytics MCP (and why it's a relief vs GA4's interface)35:50 — Blending Ahrefs + GA data to generate strategy gaps and page ideas39:00 — AEO tooling landscape: LLM trackers (Profound, Athena) + automation (n8n, AirOps)41:15 — Autonomous agents (OpenClaw) and the future of “persistent” task completion45:15 — Where to find Chris (LinkedIn + Nective Digital)Tools & technologies mentionedSEO / AEO / GEO — Approaches to improving visibility in traditional search and AI-generated answers.LLMs (Large Language Models) — Used for research/discovery; increasingly the first stop before Google.Agents / Agentic browsing — Software that navigates websites and completes actions (forms, carts, checkout).WebMCP (as discussed) — Structured markup/standardization so agents can precisely interact with site elements.MCP (Model Context Protocol connectors) — Connectors that let AI query external tools via natural language.Ahrefs — SEO data platform (traffic estimates, backlinks, top pages, competitor research).Claude (web + Claude Code) — Used for data-heavy work and debugging MCP setups.ChatGPT — Mentioned as preferred for more knowledge-based tasks compared to data analysis.Google Analytics 4 (GA4) — Web analytics; MCP access can reduce reliance on the GA4 UI.Server access logs — Useful for identifying agent/bot activity not visible in standard analytics reports.BigQuery — Intermediary data warehouse for querying analytics data more flexibly.Slack — Used for capturing “how did you hear about us?” attribution signals.Profound — LLM visibility/brand mention tracking tool.Athena — Another LLM visibility tracker discussed as more data-driven/scalable.n8n — Workflow automation for content engineering pipelines.AirOps — Automation/content workflow tooling mentioned alongside n8n.OpenClaw — Referenced as an autonomous agent tool example.Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

Benedicte gives an energizing talk at the Oslo Claude Code Meetup. Benedikt uses AI to optimize their website.Despite getting a bit chaotic, Benedicte gave an energizing talk about Jean-Claw at the recent Oslo Claude Code Meetup last week. At Outseta, the team decided to lean into enabling AI operations.Benedikt optimized their website with the help of AI: adding more structured data, creating dedicated author pages, adding an “updated” date field, and more. And while he's certain that a perfect Ahrefs health score is just a vanity metric, he's taking that small win.Benedicte and Benedikt also talk about how AI speeds up experimentation, why they think good taste and experience matters these days, and more.Mentioned on the show:Is it Queen or AI?More and more social posts are drafted while interacting with AI agents

Jack Chambers Ward hosts Search with Candour with guest Dena Warren, SEO Lead at Techquity, to discuss how e-commerce brands can prepare for AI search and LLMs.They cover how the importance of consistent product data across on-site content, feeds, and maximising structured data (product, FAQ, reviews).Dena highlights using user-generated content, avoiding duplicate manufacturer copy, and ensuring key content is visible in HTML rather than hidden behind JavaScript interactions, feed optimisation using OpenAI's product feed spec, and, of course, scepticism about LLMs.txt.Follow Dena:Techquity: https://www.techquity.co.uk/LinkedIn: https://www.linkedin.com/in/dena-warren-b44106139/Dena's recommendations:Ahrefs unlinked mentions: https://ahrefs.com/content-explorerAlsoAsked: https://alsoasked.com/Kelewele recipe: https://www.africanbites.com/kelewele-or-alocospicy-fried-plantains/Resources:https://developers.openai.com/commercehttps://productfeed.cloud/Time stamps00:00 Introduction01:39 Meet Dena Warren02:39 Why Clients Ask Now04:38 Avoiding AI Snake Oil06:52 Product Data And Schema10:18 Personalised Comparison Prompts12:13 2026 Ecommerce Essentials15:56 JavaScript And Crawlability17:33 Cloudflare Bots Panic20:54 Feed Specs For AI24:10 Agentic Commerce Readiness26:44 No Separate AI Subsites30:59 Multimodal Images And Video34:06 Shopping In Context35:08 3D And Video Demos36:05 Machine Readable Packaging37:29 SEO Shiny Object Traps38:02 llms.txt Scepticism42:22 Agentic Commerce Reality46:16 Agent Ready Checkout49:43 Small Brands Can Win53:52 Recommendations58:27 Episode Wrap up

I take Perplexity Computer for its first real spin and test five use cases that founders can use right now to make money and move faster. I connect my Gmail live, let the AI send cold outreach on my behalf, set up daily competitive intelligence monitoring, research 50 VCs for a mock Series A, and kick off a full investment memo on Shopify, all in a single session. By the end, I walk away genuinely impressed and convinced the $200/month Max plan can pay for itself with one closed deal. Timestamps 00:00 – Intro 00:35 – What We're Testing Today 02:35 – Use Case 1: Warm Outbound at Scale 15:31 – Use Case 2: Automated Competitive Intel 25:11 – Use Case 3: Investor Pipeline Research (50 VCs) 26:58 – Use Case 4: Turn a Podcast Into a Content Machine 31:39 – Use Case 5: Live Market Diligence (Shopify Investment Memo) 34:17 – Bonus: Additional Use Cases Worth Trying 36:06 – Closing Thoughts and Takeaways Key Points Perplexity Computer runs multiple research tasks in parallel using sub-agents, skills, and tools — functioning like a virtual analyst working across the open internet. The cold outreach workflow found real email addresses, researched each prospect's recent activity, and drafted hyper-personalized emails that reference specific details — then sent them through a connected Gmail account. Setting up recurring competitive intelligence monitoring (daily reports, weekly sponsor tracking) is where the tool shifts from a one-off assistant to a persistent agent running on autopilot. The VC pipeline research use case demonstrates how founders who lack a warm network can still build a structured, targeted investor list with fund sizes, thesis alignment, and partner contacts. At $200/month on the Max plan, the cost pays for itself if even one sponsorship deal or investor meeting closes from the outreach. The platform already supports connectors for Gmail, Google Drive, Slack, HubSpot, Ahrefs, Reddit, and more — making it a serious contender for centralized founder workflows. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what's driving the decline (hello AI overviews), what's still working, and the practical moves to make right now - from content refreshing to business potential, research-led content, and platform-native social distribution.Key topics include:- Why AI overviews can cut click-through rate even when you rank number one- How to prioritise content refreshing and spot pages that are quietly bleeding traffic- Title tests, keyword tweaks, and filling topic gaps to improve rankings and clicks- Using business potential to choose topics that naturally lead to your product- The three content archetypes performing best right now research thought leadership trending topics- Social distribution tactics that drive reach without forcing people off platform⸻Timestamps:00:00 The state of website traffic in 202607:00 The real impact of AI Overviews13:00 Content refreshing strategies22:00 Scoring topics by business potential26:00 Research and thought leadership32:00 Social distribution and LinkedIn tactics38:00 Q&A and practical advice⸻Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9⸻Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with proven expertise in scalable search programs, shares his framework for building high-impact in-house teams. He outlines the essential technical and content roles needed for enterprise search success, emphasizes hiring creative problem-solvers over traditional job titles, and details his strategy for creating standout content through personal branding and industry visibility rather than generic corporate messaging.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at Ahrefs with extensive experience scaling search programs across multiple enterprise organizations, outlines his framework for building high-impact in-house teams. The discussion covers optimal team composition prioritizing creative problem-solvers over rigid job titles, integration of video content specialists as core team members, and personal branding strategies that differentiate enterprise content through visible subject matter experts rather than anonymous corporate voices.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling search programs across multiple enterprise clients, shares his framework for building high-impact SEO teams from scratch. He outlines the essential team composition prioritizing technical and content specialists, emphasizes hiring creative problem-solvers over traditional role-fillers, and details strategies for creating standout content through personal branding and industry visibility rather than generic corporate messaging.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience scaling search teams across multiple enterprise organizations, shares his proven team-building methodology. He outlines the essential technical and content roles needed for enterprise success, emphasizes hiring creative problem-solvers over traditional job titles, and details his personal branding framework that differentiates enterprise content teams from generic corporate approaches.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extensive enterprise search optimization experience, addresses the critical challenge of demonstrating SEO value retention while organizations explore emerging search channels. The discussion centers on strategic budget justification frameworks and value attribution methodologies that maintain SEO investment during periods of search diversification.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search programs, reveals how AI-powered automation is eliminating technical debt while reshaping content strategy. The discussion covers Ahrefs' real-time site auditing system that automatically detects and fixes canonicals, redirects, and internal links without developer intervention, plus strategic frameworks for balancing top-funnel content investment against bottom-funnel conversions in an AI-first search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Search is changing fast — but the question on every marketing leader's mind isn't just how AI is evolving. It's whether the fundamentals they've built their organic strategy around still hold.Do Google rankings still matter now that ChatGPT, Gemini, and AI Mode are reshaping how people search? The short answer is yes — but the full picture is more nuanced, and understanding it could change how you invest in SEO, set your KPIs, and report to your board.Dale Davies (Head of Marketing at Exposure Ninja) and Charlie Marchant (CEO of Exposure Ninja) break down everything they know:⭐ Why Google is still around 210 times bigger than ChatGPT — and what this means for where your organic budget should sit right now⭐ The Ahrefs data showing a clear correlation between page one rankings and your likelihood of appearing in AI Overviews — with position one carrying roughly a 50% chance of citation⭐ Why a study of 20,000 websites found a 53% drop in click-through rates driven by AI Overviews — and why rankings are still worth pursuing despite it⭐ How ChatGPT and other LLMs actually pull from Google's results, and the 62% overlap between Google page one and ChatGPT answers (ChatOptic)⭐ How AI Mode and conversational search are compressing the buyer journey — moving users from awareness to brand comparison without ever visiting your site⭐ The metrics shift every marketing leader needs to make: from traffic volume to answer visibility and conversion quality⭐ Why attribution is getting murkier, what "dark traffic" means for your reporting, and how self-reported data can bridge the gap⭐ How agentic AI search will behave differently from human search — and why positional ranking will matter far less to AI agents than authority and context"SEO's future is owning answers, not chasing clicks. We're going to see a huge shift in the metrics we expect from SEO — far less focus on traffic quantity and much more interest in the quality of that traffic."If you're trying to justify your organic strategy to stakeholders, reset your KPIs for the AI era, or simply get clarity on where rankings fit in a world of AI Overviews and ChatGPT — this episode gives you the honest, practical breakdown you need.Follow Charlie Marchant on LinkedIn for the latest in AI Search Optimisation:https://www.linkedin.com/in/charliemarchant/Request a free marketing review: https://exposureninja.com/reviewTry Semrush for FREE:https://thankyouninjas.comGet the show notes:https://exposureninja.com/podcast/dojo-66/Listen to these episodes next:How to Rank in Perplexity AIhttps://exposureninja.com/podcast/349/How AI Is Changing SEO Foreverhttps://exposureninja.com/podcast/348/Traditional SEO in the Age of AI Searchhttps://exposureninja.com/podcast/346/

In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust.They debate when content breadth can be more valuable than depth, especially for small teams selling to larger companies, and explore how content can signal scale, strategy, and credibility even if it's rarely read end‑to‑end. The conversation digs into surround‑sound marketing, MVP content, and the tension between quality, quantity, and checkbox marketing.The episode also examines modern content consumption realities — skimming, algorithms, repurposing, AI summaries, and LLM discovery — and asks a provocative question: should content be created with the assumption that no one will read it?A thoughtful, nuanced discussion for marketers navigating scale, perception, and the evolving role of content in 2026.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Everyone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim breaks down how large language models decide what to surface and answers a question many founders are asking right now: how much should you realistically invest in boosting AI visibility before the returns flatten out? Tim explains why creating content purely for AI is a mistake, and how updating existing content, improving clarity, and leveraging social media can increase AI visibility without risking long-term trust. He also challenges the idea that SEO has to be slow, showing how AI can help businesses move faster when used correctly. If you want a practical, hype-free take on AI and SEO, this episode delivers. Topics Discussed in this episode: How traditional SEO compares to AEO and GEO (03:44) Overcoming the pitfalls of AI overviews (06:44) Understanding LLM algorithms (09:42) Analysing how well you rank in ChatGPT (12:46) How much should you invest in boosting your visibility? (19:33) Creating content for people, not for AI (25:34) Using social media to improve your AI visibility (27:34) How to update your existing content to make it more AI-friendly (30:02) Using AI to help you rank faster (38:47) Will traditional SEO remain relevant or fade away? (42:51) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Ahrefs Sit back, grab a coffee, and learn how to optimize your brand's visibility in the age of AI.  

In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact.They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy.The conversation then turns to practical ways to increase visibility, including building internal advocates, reporting with narrative and nuance, and clearly connecting content work to business outcomes.A focused, validating episode for content marketers navigating recognition, visibility, and value.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Everyone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim breaks down how large language models decide what to surface and answers a question many founders are asking right now: how much should you realistically invest in boosting AI visibility before the returns flatten out? Tim explains why creating content purely for AI is a mistake, and how updating existing content, improving clarity, and leveraging social media can increase AI visibility without risking long-term trust. He also challenges the idea that SEO has to be slow, showing how AI can help businesses move faster when used correctly. If you want a practical, hype-free take on AI and SEO, this episode delivers. Topics Discussed in this episode: How traditional SEO compares to AEO and GEO (03:44) Overcoming the pitfalls of AI overviews (06:44) Understanding LLM algorithms (09:42) Analysing how well you rank in ChatGPT (12:46) How much should you invest in boosting your visibility? (19:33) Creating content for people, not for AI (25:34) Using social media to improve your AI visibility (27:34) How to update your existing content to make it more AI-friendly (30:02) Using AI to help you rank faster (38:47) Will traditional SEO remain relevant or fade away? (42:51) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Ahrefs Sit back, grab a coffee, and learn how to optimize your brand's visibility in the age of AI.  

Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc Is SEO more relevant than we thought? Ep. 385 Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what's really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and show up in AI-generated answers. Mentions Ethan Smith https://www.linkedin.com/in/ethanls Graphite https://graphite.io/ Ahrefs https://ahrefs.com/ ChatGPT https://chatgpt.com/ Grok https://grok.com/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy.They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term strategy with agile execution.Tune in for a practical conversation on thriving in the new era of organic marketing — with plenty of real-world examples and actionable tips to help you plan for 2026 and beyond.This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Nate on LinkedIn: https://www.linkedin.com/in/nateturner1/TenSpeed: https://www.tenspeed.io/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.