Podcasts about MED

Han började som prydlig tyckare i fluga, blev störst i sin del av tv-världen, men flög för högt. Nu är han politisk predikant med ifrågasatt sällskap. Lyssna på alla avsnitt i Sveriges Radios app. I början av 2020-talet var Tucker Carlson programledaren som lockade flest tittare på amerikansk kabel-tv.Hans talkshow ”Tucker Carlson tonight” på Fox News blev agendasättande för stora delar av det konservativa USA. Men i takt med att programmet växte i popularitet blev också åsikterna som Carlson dryftade i rutan allt mer kontroversiella. När samtalsämnen som tidigare inte ansetts som rumsrena i mainstream-tv fick mer och mer utrymme började annonsörerna lämna programmet. Men publiken stannade kvar, och växte.Med en årslön på 20 miljoner dollar, och en direktlinje till Donald Trump, var Tucker Carlson Fox News överlägset största profil. Sedan blev han av med jobbet.Det här är berättelsen om en tyckare som, enligt egen utsago, radikaliserats – och om hur en hel politisk rörelse har gått i parallella fotspår.Från sin uppväxt i privatskolor på den amerikanska östkusten, till omdiskuterade möten med Rysslands president Vladimir Putin, Irans president Masoud Pezeshkian, och den högerextremistiske influencern Nick Fuentes – Tucker Carlson har lärt sig att formulera och förpacka sin världssyn på ett slipat och medryckande sätt.Nu när han är chef över sin egen plattform, utan någon som kan säga åt honom vad han ska göra, uppstår det plötsligt sprickor i den tidigare så enade MAGA-rörelsen i USA.I programmet medverkar USA-poddens programledare Sara Stenholm, kommunikationskonsulten och USA-experten Andreas Utterström, den tidigare Fox News-juristen Christopher Silvestri, och den tidigare Fox News-producenten Maria Karlsson.Klippen i programmet är hämtade från Fox News, Tucker Carlson Network, X, CBS, MSNBC, CNN, Bloomberg News.

Det doftar ute i stugornas kök, vi kan känna det ändå till studion. Men lussebullarna är bara en av många produkter där saffran gör sig väl. I dag avhandlar vi nämligen krokusblommans resa till saffran, och vilka olika användningsområden som funnits för detta genom historien. Vi möter antikens Carl Jan Granqvist och får tips på hårprodukter som avger en väldoftande svett. Kanske vann Alexander den stora sin stjärnglans med saffran i håret, sägs det. Med avsnittet önskar vi glad Lucia i förskott :).Läslista:“Saffran - historien om världens mest förföriska krydda” - Pat Willard“Sagan om saffran” - Gunnel Carlsson"Saffron" - Sally Francis Hosted on Acast. See acast.com/privacy for more information.

Et udfordrende 2024 fik IT og teknologi selskabet Trifork til at sætte gang i en omfattende transformation af selskabet. En udvikling, der nu begynder at bære frugt, og gør selskabet klar til fremtiden. I denne udgave af Millionærklubben CEO bliver du meget klogere på, hvad fremtiden bringer for Trifork, og også hvordan selskabet arbejder med ny teknologi som eksempelvis kunstig intelligens. Med i studiet er adm. direktør og største aktionær i Trifork Jørn Larsen. Vært: Adam GeilSee omnystudio.com/listener for privacy information.

Knep, husmorstips eller lifehacks vi vill lära oss nya grejer! Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Hanne tipsar om hur man städar ur mikron, Magnus har ett lifehack som innebär att han slipper använda påsklämmor och Anna använder gummiband i julkulorna för att enklare trä dem på grannen. Dessutom ringer vi upp influencern och författaren Kevin Florström som driver kontot Kevins kvadratmeter, där han tipsar om bland annat städknep.I extramaterialet pratar vi om fler tips och trix för att lösa situationer i vardagen!

Investorerne vurderede tidligere på året, at 2025 kunne blive en økonomisk maveplasker. Så slemt er det heldigvis ikke gået, og 2026 tegner heller ikke til at blive et katastrofeår. Alligevel er der i det nuværende markedsklima stor risiko for, at uforudsigelige forhold kan ramme markederne og vælte op og ned på det hele. Hvad betyder det for investorerne, og hvordan skal man så tilrette porteføljerne? Det diskuterer Millionærklubben denne torsdag formiddag med et skarpt panel. Med i studiet er chefanalytiker i Svenssen & Tudborg Lau Svenssen, chef for makro og strategi i Nykredit Frederik Engholm og aktiestrateg Michelle Nørgaard. Vært: Adam Geil See omnystudio.com/listener for privacy information.

Under frihetstidens första decennier var det stor brist på män i Sverige. Över 200 000 svenska och finska män hade stupat i det stora nordiska kriget, och på många gårdar och gods var det kvinnorna som tog över ansvaret – inte av ambition, utan av nödvändighet. Sverige blev knektänkornas land. Bland dessa kvinnor fanns också driftiga och målmedvetna entreprenörer som byggde upp betydande jordbruks- och manufakturimperier. Ingen var mer framgångsrik än Christina Piper.Christina kom från en borgerlig uppkomlingsfamilj. Hon och maken Carl Piper hade rötter i borgerskapet, men tack vare begåvning och skicklighet avancerade båda till höga positioner vid Karl XII:s hov. Deras framgångssaga fick dock ett abrupt avbrott efter nederlaget vid Poltava 1709, då Carl tillfångatogs av ryssarna. Kvar i Sverige tvingades Christina ensam försvara och bevara familjens maktställning i en politiskt turbulent tid, omgiven av misstänksamhet och avund.Med imponerande handlingskraft och strategisk skärpa lyckades hon inte bara säkra familjens position utan också bygga ett omfattande företagsimperium. Hon investerade i gods och bruk, och i Andrarum i Skåne organiserade hon ett av Sveriges största och mest lönsamma företag – en industri för alunproduktion. Christina lät även uppföra och renovera flera slott, däribland det praktfulla Christinehof på Österlen, som fortfarande vittnar om hennes insatser. Hennes ättlingar förvaltar än idag stora markområden.I detta avsnitt av Harrisons dramatiska historia samtalar Dick Harrison, professor i historia vid Lunds universitet, med fackboksförfattaren Katarina Harrison Lindbergh om Christina Piper – det svenska 1700-talets mäktigaste företagarfurste.Bild: Grevinnan Christina Piper som ung, målad av David Klöcker Ehrenstrahl år 1698. Christina Piper (1673–1752) var en inflytelserik grevinna och affärskvinna under stormaktstiden, känd för sitt politiska nätverk och sitt omfattande byggande, bland annat av Christinehofs slott. Wikimedia Common, Public domain (CC0)Klippare: Emanuel Lehtonen Hosted on Acast. See acast.com/privacy for more information.

Den före detta first ladyn Michelle Obama är aktuell med en ny bok: The look, i vilken hon beskriver det ambitiösa arbetet bakom sin garderob. Lyssna på alla avsnitt i Sveriges Radios app. Hon var den första presidentfrun som anlitade ett team med bl.a stylist, makeupartist och frisör. Vi djupdyker i Michelle Obamas bok om sin stilresa och det omfattande jobb det faktiskt är att vara den representativa frun till USA:s president.

Forsvarsminister Pete Hegseth er i hardt vær nok en gang. Han anklages for krigsforbrytelser etter en hendelse i Det karibiske hav. Vil han klare å holde på jobben gjennom enda en krise? Pluss: Trump kaller somaliere for "søppel" i en rant som er sjokkerende, selv til ham å være. Og kommentator Rakel Haugen Strand kommer innom for å fortelle om KI-boblen. Med kommentator Christina Pletten og programleder Kristoffer Rønneberg.

På med förklädet och bagarmössan vi dyker ner bland alla bakhistorier! Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Miriams första bakning blev en stenhård historia, Ylvas julbak slutade dramatiskt när hon fångade en kniv med foten och Birgitta lyckades av en ren slump att baka Sveriges kanske största havreflarn! Vi ringer också upp vår vän, TV-kocken Dante Zia, för att prata med honom om Susanne Reuters kända Över Atlanten-kaka. I extramaterialet pratar vi om Sarits julpyntsstress, baskisk cheesecake och om att helt enkelt inte vara särskilt ”pyntig”. Är det okej?

Vi fortsätter med denna Kvällspasset-klassiker och hör fler häpnadsväckande berättelser från när folk blev in- eller utelåsta! Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Vi hör bland andra Martina som trodde att mannens rop på hjälp var ett kunskapstest i morsekod, Hasse vars flykt från den låsta ishallen hamnade i lokalpressen och låssmeden Bosse som låste in sin kund i sin butik!Hur stor är en kanin, egentligen?Gårdagens samtal med Erik som blev inlåst i en kaninbur lämnade oss med flera frågor. Vi ringer upp honom igen för att förhoppningsvis få några svar på dessa!I extramaterialet pratar vi vidare om kaniner, bland annat kändiskaninen ”Producenterica” och om vad vi gjorde när vi var 19 år!

Prosper AI ble etablert av tre kompiser for under to år siden. Nylig solgte de deler av selskapet sitt til børsnoterte Spir for opp til 191 millioner kroner. Teknologien selskapet har utviklet brukes nå i alle landsdekkende eiendomsmeglerkjeder, og nå satses det videre i andre bransjer. En av de tre gründerne bak er 32 år gamle Robin Skog fra Mo i Rana. I denne episoden av E24-podden forteller Skog om hvordan de har bygget opp et suksessfullt teknologiselskap og vi får høre hans tanker om en eventuelt AI-boble og kunstig intelligens fremover. Han forteller om hvordan han bruker sin egen erfaring som musiker i sin nåværende jobb og om da selskapet plutselig fikk uventet Linkedin-oppmerksomhet fra Petter Stordalen. Med programleder Ina Vedde-Fjærestad og produsent Erik Holm-Nyvold. Ansvarlig redaktør Lars Håkon Grønning. Hør E24-podden der du hører podkast. Analyser, nyheter og innsikt i business og næringsliv. E24-podden ble i mai 2025 kåret til årets aktualitetspodkast under Medieprisene i Bergen.

Cykle eller gå? Med eller uden tøj? Toilet med eller uden bluetooth? Mange eller få spørgsmålstegn? Det er alle overvejelser, vi gør os i dagens afsnit, hvor vi også taler om mærkelige steder, folk har mødt hen helt særlig politiker.Et dilemma, du ikke behøver at tænke længere over, er, hvorvidt du skal til at få trykket afspil.Vi lyttes ved!

«Kristin» tok på seg oppdrag med å avsløre utro menn. De siste årene er det kommet flere Facebook-grupper der kvinner ber om hjelp til å teste mennene sine. Men er det egentlig lov? Med journalist Thelma Kathinka Klevan. Foto: Ronja Sagstuen Larsen

Det finns många nya, spännande sätt att använda AI för att bli bättre på språk. Jag själv använder ChatGPT väldigt mycket i mina språkstudier.  I det här avsnittet går jag igenom 5 sätt du kan använda AI för att öva din svenska.  Om du vill stödja podden och bli patron - klicka här.    Transkript   Hej där min kära lyssnare, hur är läget med dig idag? Med mig är det ganska bra. Ja, jag sitter här i mitt hem i Valencia och det blåser väldigt mycket idag. Så det känns lite som att jag är tillbaka i Göteborg. För i Göteborg så blåser det väldigt mycket. Men jag tror att det är antagligen lite kallare. Vad är det.. Göteborg..väder.. Minus en grad! Oj, oj, oj   Ja, riktigt så kallt är det inte här   Här är det faktiskt 15 grader   Ja, så idag ville jag berätta om fem sätt du kan använda AI för att lära dig svenska   Men innan vi börjar med det ska jag såklart tacka några nya patrons. Det är Amelie, Barbro, Roz, Dominique, Elena, Barry och Marina. Tusen tack till er för att ni stödjer podden. Och den här veckan så startar vi med Swedish Pro League. Och det här är det helt nya programmet för dig som vill göra dina svenska studier lite mer spännande, lite mer intressanta och göra det mer som ett spel och samla poäng genom att göra olika uppdrag. Alla uppdrag är designade för att maximera din svenskainlärning helt enkelt. Och den här månaden fokuserar vi på hörförståelse. Den här första omgången är bara tillgänglig för patrons så om du är patron så kan du göra det här programmet den här första omgången Om du vill bli patron kan du gå till www.patreon.com/swedishlinguist   Och ja, vi startar igång den här Swedish Pro League nu. Det ska bli kul att se.   ..för hela transkriptet - klicka här

Lås som går i baklås, nycklar som går av eller försvinner när blev du in- eller utelåst? Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Erik blev inlåst i en kaninbur och behövde hjälp utifrån för att ta sig ut, tur att han kunde gosa med gulliga kaniner under tiden, och förgyllaren Lena blev fast i en lägenhet som var under renovering i flera timmar.I extramaterialet berättar producent-Erika om när hon befann sig i en lägenhet där en fånge på rymmen satt inlåst på toaletten.

Listen in as our expert panel discusses critical aspects of managing patients on oral cancer therapies. Our experts review tips for optimizing patient care and share best practices for handling these specialized medications.Special guests:Jill Cassaday, BPharm, PharmD, BCPS, BCOPClinical Pharmacist Specialist – Multiple MyelomaBanner MD Anderson Cancer CenterSamuel Snowaert, PharmD, BCOP, MBAClinical Oncology Pharmacist Pharmacists Optimizing Oncology Care Excellence in Michigan (POEM)Covenant Cancer Care CenterLisa Thompson, PharmD, BCOP, CPPSClinical Pharmacy Specialist in Oncology Kaiser Permanente ColoradoYou'll also hear practical advice from TRC's Editorial Advisory Board member:Craig D. Williams, PharmD, FNLA, BCPSClinical Professor of Pharmacy PracticeOregon Health and Science UniversityNone of the speakers have anything to disclose. This podcast is an excerpt from one of TRC's monthly live CE webinars, the full webinar originally aired in October 2025.TRC Healthcare offers CE credit for this podcast. Log in to your Pharmacist's Letter, Pharmacy Technician's Letter, or Prescriber Insights account and look for the title of this podcast in the list of available CE courses.Claim CreditThe clinical resources related to this podcast are part of a subscription to Pharmacist's Letter, Pharmacy Technician's Letter, and Prescriber Insights: FAQ: Specialty MedsChart: Guide for Helping Patients Afford Their MedicationsChart: Drug Interactions: Cytochrome P450 (CYP), P-glycoprotein, and MoreToolbox: Medication Adherence StrategiesAlgorithm: Redosing Oral Medications After VomitingUse code mt1025 at checkout for 10% off a new or upgraded subscription.Send us a textEmail us: ContactUs@trchealthcare.com. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Find the show on YouTube by searching for ‘TRC Healthcare' or clicking here. Learn more about our product offerings at trchealthcare.com.

Magnus Ladulås (1240-90) verkade i en våldsam tid där han ville motverka laglöshet och stärka centralmakten. Han erövrade makten med våld från brodern Valdemar med stöd av den danske kungen Erik Klipping och kom att slå ner flera uppror under sin regeringstid.Magnus Ladulås kodiferade adelns privilegier i Alnös stadgan runt år 1280 - en ordning som kom att gälla ända fram till år 1866. Samtidigt förbjöd Magnus herremännens våldgästning hos bönderna. En sed som kunde få katastrofala följder för den enskilde bonden.I denna repris av podden Historia Nu samtalar programledaren Urban Lindstedt om kungen Magnus Ladulås med historikern Erik Petersson, som bland annat skrivit boken Kungar.Magnus Birgersson, aka Magnus Ladulås, var Birger Jarls andra son och det var först efter en maktkamp med brodern Valdemar som Magnus år 1275 kunde avsätta brodern. Magnus sökte som fadern stöd av den katolska kyrkan och återgäldade tjänsterna med ett ge kyrkan skattefrihet.I Alnös stadgar kodifierade Magnus Ladulås adelns privilegier och satte gränser för herremännens våldgästning hos bönderna. Våldgästning förbjöds och böndernas skyldigheter begränsades till att ta emot två man och ge dem kost och hästfoder till fastställt pris. Dessutom bekräftade kungen Birger jarls fridslagar, förbjöd länsinnehavare att utkräva egna pålagor av bönderna och att beslagta deras hästar. Magnus befriade också vissa grupper från skatter.Magnus Ladulås gav tyska köpmän rätt att handla fritt i riket och tyska andelsmän bjöds in för att organisera försvaret och tyska bergsmän kom att utveckla bergsnäringen i Bergsslagen. Med sitt äktenskap med Helvig, dotter till greve Gerhard av Holstein stärkte han relationerna söder ut ytterligare.Musik: Medieval World Video Game av Marius Serdan, Storyblocks Audio.Omslag: Magnus byst (som hertig) i Skara domkyrka, Wikipedia, Public DomainBild: Magnus Ladulås i Överselö kyrka, Wikipedia, Public DomainLyssna också på Riksbyggaren Birger Jarls blodiga väg till makten Hosted on Acast. See acast.com/privacy for more information.

Inspired by torrential rain in Shepherd's Bush, Alex found himself compelled to create a short and sweet blast of Footy on the Med while watching QPR take on Hull City. OK, he was also feeling guilty about London French, left to fly the FOTM flag alone for too long this season. Enjoy the sounds of Alex, Ricardo and the Devizes Hoops, happy with their Loftus Road lot (despite the rain) on Saturday 22 November thanks to the scoreline of QPR 3 Hull City 2.

Nyheter och fördjupning från Sverige och världen. Lyssna på alla avsnitt i Sveriges Radios app.

Vi fortsätter veckans avsnitt på inslagen väg med tema fastigheter och gästas av David Träff, VD för Logistri. David berättar om bolagets resa sedan starten 2017 och hur portföljen vuxit från 600 miljoner till 2,7 miljarder kronor per utgången av Q3 2025. Med en överskottsgrad på hela 91 % sticker Logistri ut bland noterade fastighetsbolag, och frågan är hur de lyckats skapa så hög lönsamhet i en tid präglad av stigande räntor och osäker konjunktur. David berättar om strategin, vad som utmärker Logistri bland konkurrenter inom sektorn samt vägen mot en dubblering av portföljen till 5 miljarder kronor 2028. I del 2 av avsnittet delar DNB Carnegies aktieanalytiker Mathias Carlson sina tankar kring Logistri ur ett aktiemarknadsperspektiv.Länk till fullständiga analyser på Logistri: https://access.dnbcarnegie.com/companies/1606

Som en replik till vår historiska biff med julbord som företeelse så skrinnar favoriten Anders Axklo här in för att lära oss inte bara att veta hut, utan också specifikt HUR man gör för att kunna njuta av julbordet fullt ut. Med andra ord mycket snack om traditioner, om mat men även om både sprit och vin. Julbordets lov med Anders Axklo: 00:03:03 – Anders in 01:00:14 – Anders ut Mer från Tyngre Radio Avslutningsvis – du som lyssnar på vår podcast får gärna betygsätta den på Apple Podcasts – lämna gärna en recension. Då blir podden mer synlig för andra plus att värdarna blir glada.  

100 år med sport i radio firas med en julkalender från Radiosporten Dokumentär. I 24 avsnitt berättas historier om stora idrottshändelser och vad som egentligen hände bakom kulisserna. Lyssna på alla avsnitt i Sveriges Radios app. Avsnitten släpps varje morgon från 1 december till julafton 2025 i poddflödet ”Radiosporten Dokumentär”.

Är djur köttmaskiner eller sniffar de på Nåden? Vad gör ortodoxa kyrkan med alla högerextrema män som kommer till dem? Hur fungerar helgon inom ortodox tro?Med oss denna månad är den ortodoxa prästen Fader Mikael Fälthammar. Han har skrivit en barnbok baserat på en helgonberättelse om ett ryskt helgon som hjälpte björnar. I detta avsnitt pratar vi Guds relation till djur och natur samt varför och om så många högerkillar kommer till ortodoxa kyrkan.Dessutom, Anton säger att neo-kalvinister är precis som katolska kyrkan under reformationen och Victor rantar om feminism och nepobabies, Allt är alltså i sin ordning.Massa gottigt bonusmaterial på vår Patreon strax!: patreon.com/atenochjerusalem Anton & Victor pratar sexköpslagar och ikonoklasm!

Design Kan give jer en gave. En stor en. En vild en. En julekalender i 24 afsnit, hvor Kristina, sammen med Morten Grønborg, prøver noget så ambitiøst som at forstå…ja, hele verden. I december får I en lille bid hver dag. 8–12 minutter. Kort i format, stort i indhold. Vi taler om uendelighed, tidens retning, entropi, farver der ikke findes, livets begyndelse, fraværet af "oprindelig natur", fri vilje, mental syntese – og designets allerførste bevægelser. Alt det, der former mønstre, systemer og sammenhænge. Alt det, der får verden til at være vores verden. Det er en naturfilosofisk julekalender. Og det er en gave til dig, til din nysgerrighed, til følelsen af at høre til på en planet, der er langt mere forbløffende, end vi går og tror. Del den med en teenager, en ven, en kollega, eller behold den selv. Vi begynder 1. december.  Med et Big Bang! Gæst: Morten Grønborg, Filosof og ph.d. med speciale i naturfilosofi og forfatter til bogen "Alting er altid i bevægelse". Vært: Kristina May  Produceret af Yours Only Media

Det är fredagen före första advent. Vårt eminenta husband är här. Julen är på ingång, vare sig vi vill eller inte, men kommer den bli bra? Vi pratar om det! Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Lutfisk, enbärsdricka, julfilmer, sällskapsspel och att få umgås med familjen – det är bara några av sakerna som lyssnarna tycker är viktigt för att få en bra jul. Vi hör också Hampus som ska pynta granen med Loa Falkman och falukorv och Linnea som ger tips på vad man kan ge sin pojkvän i julklapp!Självklart bjuder Kulturlabbet på flera underbara julklassiker och så är det premiär för deras nya hit: Jullåten (kommer det bli bra)!

Två unga män från Texas åtalas nu för en bisarr och brutalt planerad statskupp på den haitiska ön Île de la Gonâve. Med militärutbildning, en segelbåt laddad med sprängmedel och detaljerade planer på massmord och sexuellt våld ville de ta kontroll över ön. Hur kunde deras fantasier gå så långt? Och hur nära var de att faktiskt genomföra sin plan? Gäst: Amanda Hällsten, reporter på Aftonbladet Programledare och producent: Love Isakson Svensén Klipp från: WUSA9 News Kontakt: podcast@aftonbladet.se

Varmt välkommen till ett nytt avsnitt av Idrott och ledarskapspodden! I det här avsnittet får du möta Angelica Adamski. Angelica har över 25 års erfarenhet av att bygga, skala och transformera globala organisationer på olika marknader och kontinenter, med fokus på kundnära arbetssätt, digitalisering och social påverkan. Hon har lett projekt och verksamheter i bland annat Kina, Brasilien, Ryssland, Afrika och Indien, och har erfarenhet av att sitta i flera styrelser som både ordförande och ledamot. Idag är hon CEO för GrowTheFuture AB, ett företag som arbetar med att skapa hållbara lösningar för framtidens näringsliv och samhälle ,men till största delen jobbar Angelica som coach. Hon är Professionellt Certifierad Coach (PCC) och Executive Leadership Coach vid IMD – en av världens främsta business schools i Lausanne – där hon idag coachar ledare och chefer världen över att frigöra sin potential, möta komplexa utmaningar och växa i sitt ledarskap. Med en bakgrund som internationell ledare och entreprenör kombinerar Angelica affärsmässig skärpa med djup mänsklig förståelse. Hon är särskilt skicklig på att bygga broar mellan kulturer och utveckla nästa generations ledare, alltid med fokus på hållbarhet, mod och autenticitet. Hon talar sex språk och är känd för sitt transformerande arbetssätt, där hon hjälper människor att hitta sin inre styrka, våga mer och leda med både hjärta och hjärna. I avsnittet får du lära dig mer om hur man gör för att gå från ledare till coach, vilka gemensamma utmaningar hon ser hos ledare globalt, oavsett kultur och hur man hittar balans mellan återhämtning och arbete på den allra högsta nivån. Angelica berättar också hur man gör för att leda helt autentiskt och med en god självkänsla och hur man bygger upp en hållbar självtillit och inre styrka och mycket mer. Varmt välkommen till ett avsnitt fyllt av både kunskap och inspiration och trevlig lyssning! Mer om Angelica hittar du på: https://www.angelicaadamski.com/ och följ henne gärna på Linked in (Angelica Adamski) eller på Instagram @angelicaadamski_ Tips! Jenny's Julshop 2025 är nu öppen! Passa på och beställ julklappar som ger dig eller någon du bryr dig om verktyg för inre lugn och mental styrka under hela 2026. I julshopen hittar du något för alla. Välkommen och här är länken: https://www.jennyhagman.com/jennys-julshop-2025/ Ta hand om dig och varandra! Kram från Jenny och Team Train for Balance

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

Host Brian Luce sits down with Chicago Med Showrunner Allen MacDonald to hear about crafting last season's baby cliffhanger, Allen's life-changing experience shadowing doctors in the E.R., and what fans can look forward to this season on Med. Check out new episodes of Chicago Med, Fire and P.D. on Wednesdays starting at 8/7 Central on NBC and streaming on Peacock.

Vi pratar om allt det där oväntade, överraskande och märkliga som hänt i just affären! Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Jens hade en sångsamling med sin treåriga dotter på Systembolaget, Ingbritt bröt sin revben på frysboxen och Ella träffade sin kärlek bland matbutikens alla hyllor!Vi drar till Magaluf!I extramaterialet pratar vi riktig julgran vs plastgran, och när är det ens okej att börja pynta? Vi minns också TV-shopens gulddagar och så gör segmentet DJ Flygel en comeback!

Send us a textLær Norsk A2 med 200 Vanlige Muntlige Spørsmål og Svar Lærer du norsk og forbereder deg til Norskprøven? Denne videoen tar for seg 200 vanlige spørsmål og svar på A2-nivå som hjelper deg med å forbedre dine muntlige ferdigheter. Med praktiske eksempler og nyttige tips, kan du bli mer trygg i samtaler og gjøre deg klar for eksamen! Vil du ta læringen til neste nivå? Registrer deg for vårt spesialiserte Norskprøven-kurs i dag og få den støtten du trenger for å lykkes: https://nlsnorwegian.no/norskproven-course/. Del denne videoen med andre som også ønsker å forbedre norskferdighetene sine, og la oss lære sammen! Hvis du forbereder deg til norskeksamen, meld deg på vårt forberedelseskurs i dag. Våre kurs gir deg grundig veiledning og praktiske ressurser som hjelper deg å lykkes på prøven.  

Od danes velja tako imenovani Šutarjev zakon. Med drugim prinaša dodatna policijska pooblastila ter prekvalifikacijo malih tatvin in poškodovanja tuje stvari iz kaznivih dejanj v prekrške. Stroka meni, da bo to povzročilo zmedo. Znane bodo panoge, ki bodo upravičene do državnega subvencioniranja skrajšanega delovnega časa. V streljanju blizu Bele hiše huje ranjena pripadnika nacionalne garde, osumljenec naj bi prišel v ZDA iz Afganistana. V nekdanjih skladiščnih prostorih Slovenskih železnic na novogoriški železniški postaji odprli razstavo o meji in mestu na meji

Denne bonusepisoden er en guidet meditasjon, hvor terapeut Anders Røyneberg veileder oss gjennom en kroppscanning.For mer fra Anders:instagram.com/arcticgardenersexologiogterapi.noA magasinet spalten:sexlivetTusen takk til månedens sponsor Northern Playground. Med rabattkoden Legeromlivet10 får du 10% rabatt på hele nettbutikken: https://www.northernplayground.no/nbOg om du ønsker deg litt inspirasjon til jul:Du kan nå få signert utgave av boken min Hele deg – veien til bedre helse på Norli.no.Ønsker deg en nydelig uke!AnnetteFølg meg gjerne på:Instagram.com/dr.annettedraglandFacebook.com/drannettedraglandhttps://youtube.com/@drannetteDisclaimer: Innholdet i podcasten og på denne nettsiden er ikke ment å utgjøre eller være en erstatning for profesjonell medisinsk rådgivning, diagnose eller behandling. Søk alltid råd fra legen din eller annet kvalifisert helsepersonell hvis du har spørsmål angående en medisinsk tilstand. Hosted on Acast. See acast.com/privacy for more information.

Fredag! Det blir nyheter, skyddsobjekt, England, Skåne, Karlstad och Japan. Har du ett skvaller som fler borde få höra? Maila det till kafferepetpod@gmail.comMissa inte vår månatliga systerpodd Cigarrummet. Bli prenumerant på www.underproduktion.se/cigarrummet9:35 - Det är inget personligt15:25 - Lady Zombie Gaga gör walk of shame23:00 - Den fete27:30 - Timmys granne36:40 - Fingertoppskänsla39:30 - Fifty shades of true crime46:50 - Med andra ord49:25 - Tåget med japaner56:05 - Världens snällaste mytoman Hosted on Acast. See acast.com/privacy for more information.

Elsa Lokrantz berättar om sin mammas moster, kostymdesigner, tecknare och revyaktris med inflytande och arbetskapacitet. Östermalm och Österlen nämns. Lyssna på alla avsnitt i Sveriges Radios app.

Detta avsnitt handlar om samtidens stora idéförskjutningar där författaren Torbjörn Elensky åter gästar podden och diskuterar sin bok Livet efter framtiden. Vi utforskar hur teknologisk maktkoncentration, liberalismens kris och polariseringen av offentligheten formar vår tid. Med avstamp i modernitetens entré under det sena 1800-talet via mellankrigstidens reaktionära modernism – till dagens postmoderna hyperrelativsm benar vi ut hur kultur, politik och makt flätas samman i dagens samhälle. Vi gräver ner oss i Torbjörns kritik av ”åsiktskluster”, svenska mediestrukturer och bristen på genuint intellektuellt samtal, och frågar oss vad som egentligen händer när gamla idéer står kvar som tomma skal. Hosted on Acast. See acast.com/privacy for more information.

En motkraft till gängse mode med religiös hängivenhet till svarta färger, Rick Owens är just nu dubbelt aktuell. Lyssna på alla avsnitt i Sveriges Radios app. En stor retrospektiv utställning om modeskaparen Rick Owens pågår just nu i Paris och samtidigt visas hans möbler i en annan aktuell utställning i London. I en modevärld där mycket handlar om ekonomisk anpassning lyckas Rick Owens driva ett modehus utan att kompromissa med sin konstnärliga vision, i en tid där allt och alla byts ut så står han stadigt i sitt uttryck, veckans Samtal med Stil djupdyker i Rick Owens.

Den kontroversielle fredsplanen for Ukraina brakte den frem i lyset: knivingen mellom visepresident JD Vance og utenriksminister Marco Rubio. Pluss: Marjorie Taylor Greene sjokkerte alle med å gå av. Er Trump i ferd med å miste grepet om Kongressen? Med korrespondent Kjetil Hanssen og kommentator Christina Pletten. Foto: Manuel Balce Ceneta/AP Photo

Att kunna behandla sjukdomar som till exempel Parkinsons sjukdom med hjälp av stamceller har tagit ett stort kliv närmare att bli verklighet. Lyssna på alla avsnitt i Sveriges Radios app. Programmet sändes första gången 16/6–2025.Under de senaste åren har antalet kliniska försök där så kallade stamcellsterapier testas för första gången på människor närmast exploderat. Det berättar stamcellsforskaren Malin Parmar vid Lunds universitet, som själv leder en studie där metoden testas på patienter med Parkinsons sjukdom. Pluripotenta stamceller är celler som under rätt förutsättningar kan utvecklas till i princip vilken celltyp som helst i kroppen. Förhoppningen är att de ska kunna ersätta döda eller felfungerande celler i sjukdomar som Parkinson, epilepsi och diabetes, bland annat.Reporter: Sara Sällströmsara.sallstrom@sr.seProducent: Lars Broströmlars.brostrom@sr.se

Plötsliga svimningsanfall, elavbrott eller skärm som slocknat när blev det svart för dig? Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Peo svimmade 300 meter innan målgången på Vasaloppet, Veiko var med om en black out ombord ett containerfartyg och gymnasten Nelly var mitt i luften när strömmen gick i sporthallen och panik utbröt!I extramaterialet hör vi mer om Christers medverkan i TV4 där han pratade om vad han hade på hjärtat.

Vrh slovenske politike je pozdravil včerajšnjo odločitev sveta Agencije za trg vrednostnih papirjev, ki je zavrnil zahtevo hrvaške državne finančne agencije Fina za vstop v lastništvo Ljubljanske borze. Kot so utemeljili na ATVP, Fina ne izpolnjuje zakonskih meril. Poznavalci razmer medtem pričakujejo, da se bo hrvaška agencija na odločbo pritožila. V oddaji tudi: - Opozorilo Bruslja Sloveniji zaradi proračuna - je bila božičnica kaplja čez rob? - Trump: Ukrajina in Rusija tik pred mirovnim dogovorom. V Moskvo in Kijev potujeta odposlanca iz Bele hiše. - Policija za praznični december napoveduje poostren nadzor psihofizičnega stanja voznikov. Med povzročitelji nesreč desetina alkoholiziranih.

Å godta en plan han ikke kan leve med eller miste en alliert han vil tape krigen uten. Nå står Ukraina og president Volodymyr Zelenskyj foran et umulig valg. Med nyhetssjef Henning Carr Ekroll. Foto: Cristophe Ena / AP / NTB

Vi fortsätter att prata om saker som hänt apropå träd och ved! Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Ola bytte en trumma mot en bit svartek som han ska göra smycken av och Tina råkade kapa av tummen istället för vedklabben.I extramaterialet får vi höra om redaktionens favoritträd och Hanna berättar träd-hästarna från barndomen!

Med nogle af årets vigtigste forbrugsfester lige om hjørnet, fristes du måske til at købe aktier i smykkeselskabet Pandora. Men hvad er egentlig udslagsgivende for selskabets succes, og hvilke parametre bør du holde øje med, når du skal vurdere selskabet? Millionærklubben har inviteret to erfarne, men modsatrettede investorer i studiet: Lau Svenssen, der ikke kunne drømme om at købe aktier i selskabet og Helge Larsen, der mener, mange underkender Pandoras stærke brandingstrategier. Hør, om de kan nå frem til nogenlunde enighed, eller om de skubber hinanden endnu længere væk, når Millionærklubben dykker ned i aktien. I studiet debatteres også Novo Nordisk-aktiens seneste nedtur, og panelet ser desuden på dagens regnskab fra køkkenproducenten TCM. Vært: Bodil Johanne GantzelSee omnystudio.com/listener for privacy information.

När novembermörkret lägger sig finns det få saker mysigare än att tända en brasa vi pratar om allt som hänt apropå träd och ved! Lyssna på alla avsnitt i Sveriges Radios app. Ett nyfiket och underhållande aktualitetsprogram med lyssnaren i fokus.Vi hör bland andra Elisabeth som trodde en huggorm var ett vedträ, Alexander som löste sitt utedass-problem med hjälp av vedträn och Åsa som fick fly från en älgko. Dessutom hör vi Annika som verkligen älskar att elda, så mycket att hon valt att ta just efternamnet: Eldare. I extramaterialet pratar vi om vad som egentligen är det farligaste som kan lura i mörkret: vampyrbarnet, mördaren... eller kanske en själv?

Investeringsugen bliver skudt i gang med udsigt til stigende aktiekurser.Det sker dog i et turbulent nyhedsbillede, hvor fredsforhandlinger mellem USA, Ukraine og Rusland stjæler fokus og hvor debatten om kunstig intelligens, teknologi og betydningen for markedet fortsætter for fuld drøn.Millionærklubben forsøger denne mandag at give perspektiv på udviklingen og opdatere dig på, hvilke impulser det kan give din portefølje. Med i studiet er teknisk analytiker ved Aktieraadet og fast porteføljeforvalter i klubben Lars Persson, samt adm. direktør i Horizon3 Henrik Karlsen. Vært: Adam Geil See omnystudio.com/listener for privacy information.

BANG! @southernvangard radio Ep455! Doe & Meeks are pushing through November something tough, Vangardians - there's so much new heat out this week we don't even know where to start. That authentic ish is what you find here folks, and this weeks playlist is a picture perfect example of that. Hold on to your hats, press play and yell #THAAAAANKYAAAAA for that #SMITHSONIANGRADE ‘cause #YOUWAAAAALCOME // southernvangard.com // @southernvangard on all platforms #hiphop #rap #undergroundhiphop #boombap |::::::::::| Recorded live November 16, 2025 @ Dirty Blanket Studios, Marietta, GA southernvangard.com @southernvangard on all platforms #SmithsonianGrade #WeAreTheGard twitter/IG: @southernvangard @jondoeatl @cappuccinomeeks |::::::::::| Pre-Game Beats - Th.Wdsmn “Southern Vangard Theme Song” - Bobby Homack & The Southern Vangard All-Stars Talk Break Inst. - “Fine Print” - TeV95 “Chipped Tooth Like Nas” - Hound "Trouble In Paradise (Kofi Kingston)” - Mankind & TeV95 “Percentage” - Hus Kingpin ft. Tritty (prod. Relense) “The Left Side” - Mic Swift The Sound Provider ft. Dashawn “Community Trenches” - Oh No ft. Kazi, MED, Blu & Roc C Talk Break Inst. - “Kings Castle” - TeV95 “Likwit Smoke” - Oh No ft. Wildchild & Tash “Heartbreaker” - Ryu “Rap Niggas” - Jay Exodus “Temple Run” - Ransom & Conducta Williams ft. Kelly Moonstone & J. Arrr "Learn” - MeccaGodZilla ft. Vordul Mega “Quite Unique” - Key-Kool & Rhettmatic "Five Days” - Hus Kingpin (prod. J Holla) "Dine Inn” - Jae Haze "Salat" - Ryu Talk Break Inst. - “Recon” - TeV95 “Zipfile” - Crimeapple "Roadkill” - Jae Haze ft. IamGAWD “Shadow Realm” - Isaac Castor & Foul Mouth ft. J-Classic & Mvck Nyce “The Human Animal” - Ransom & Conducta Williams "Bodies In The Hills” - Hus Kingpin (prod. OneSession) “Late Replies” - Ransom & Conducta Williams “DBGB's” - M-A (prod. Drunk Dave) “Trigger or Trigger” - Ransom & Conducta Williams “Flowers & Tombstones” - Ransom & Conducta Williams ft. J. Arrr Talk Break Inst. - “Soul Surfer” - TeV95

Send us a textWelcome to Guess the Year! This is an interactive, competitive podcast series where you will be able to play along and compete against your fellow listeners. Here is how the scoring works:10 points: Get the year dead on!7 points: 1-2 years off4 points: 3-5 years off1 point: 6-10 years offGuesses can be emailed to drandrewmay@gmail.com or texted using the link at the top of the show notes (please leave your name).I will read your scores out before the next episode, along with the scores of your fellow listeners! Please email your guesses to Andrew no later than 12pm EST on the day the next episode posts if you want them read out on the episode (e.g., if an episode releases on Monday, then I need your guesses by 12pm EST on Wednesday; if an episode releases on Friday, then I need your guesses by 12 pm EST on Monday). Note: If you don't get your scores in on time, they will still be added to the overall scores I am keeping. So they will count for the final scores - in other words, you can catch up if you get behind, you just won't have your scores read out on the released episode. All I need is your guesses (e.g., Song 1 - 19xx, Song 2 - 20xx, Song 3 - 19xx, etc.). Please be honest with your guesses! Best of luck!!The answers to today's ten songs can be found below. If you are playing along, don't scroll down until you have made your guesses. Have you made your guesses yet? If so, you can scroll down and look at the answers.Okay, answers coming. Don't peek if you haven't made your guesses yet!Intro song: 21st Century Schizoid Man by King Crimson (1969)Song 1: Thick as a Brick (Pt. 1) by Jethro Tull (1972)Song 2: The Miracle (of Joey Ramone) by U2 (2014)Song 3: More Bounce to the Ounce by Zapp & Roger (1980)Song 4: Suburban Home by Descendants (1982)Song 5: Miracles by Jefferson Starship (1975)Song 6: Overture - The Phantom of the Opera by Andrew Lloyd Webber (1986/2004)Song 7: Raid by MF Doom (feat. MED) (2004)Song 8: Miracle Drug by A.C. Newman (2004)Song 9: The Next Episode by Dr. Dre (feat. Snoop Dogg) (1999)Song 10: Parkbench Chameleon by Cat's Pajamas (2024)

Diane Gottlieb, Jennifer Fliss, and Nina B. Lichtenstein join Let's Talk Memoir for a conversation about their work as editors and what they look for in submissions, setting your writing apart, knowing where to omit for maximum impact, the magic of prompts, working with supportive editors, how constraints give us freedom, ordering an essay collection, how stories sustain us, disentangling the artist from politics, allyship, the process of becoming ourselves, celebrating our heritage, the ecosystem of Jewish life, submission calls, and our new anthology Manna Songs: Stories of Jewish Culture and Heritage. Also in this episode: -being seen -writing into joy -being a Jew by choice    Purchase Manna Songs here: https://elj-editions.com/mannasongs/ and wherever you get your books www.Dianegottlieb.com www.Jenniferflisscreative.com https://www.ninalichtenstein.com/   Diane Gottlieb, MSW, MEd, MFA, is the editor of Manna Songs: Stories of Jewish Culture & Heritage, the award-winning anthology Awakenings: Stories of Body & Consciousness, and Grieving Hope. Her writing appears in Brevity, Witness, River Teeth, 2023 Best Microfiction, Smokelong Quarterly, Bellevue Review, Colorado Review, JUDITH, and Jewish Book Council among many other lovely places. She is the winner of Tiferet Journal's 2021 Writing Contest in Nonfiction, and a finalist for Hole in the Head Review's 2024 Charles Simic Poetry Prize and Florida Review's 2023 Editor's Choice Award in Nonfiction. Diane is the Prose/CNF Editor at Emerge Literary and the Special Projects Editor at ELJ Editions. Connect with Diane:  https://elj-editions.com/mannasongs/ dianegottlieb.com @dianegotauthor   Jennifer Fliss (she/her) is a Seattle-based author of the collections, As If She Had a Say and The Predatory Animal Ball. Over 200 of her stories and essays have appeared in F(r)iction, PANK, Hobart, The Rumpus, The Washington Post, and elsewhere. She was a Pen Parentis Fellow and recipient of a Grant for Artist Project award from Artist's Trust.  www.jenniferflisscreative.com https://nupress.northwestern.edu/9780810146259/as-if-she-had-a-say/ https://okaydonkeymag.bigcartel.com/product/the-predatory-animal-ball-by-jennifer-fliss   Nina B. Lichtenstein is a native of Oslo, Norway, and holds a PhD in French literature from UCONN and an MFA in creative nonfiction from the University of Southern Maine's Stonecoast program. She is the founder and director of Maine Writers Studio, and the co-founder and co-editor of In a Flash Lit Mag. Her writing has appeared in various journals, magazines, and outlets, as well as in several anthologies. Her book, Sephardic Women's Voices: Out of North Africa, was published by Gaon Books in 2017, and her memoir, Body: My Life in Parts by Vine Leaves Press in May , 2025. She has three adult sons, and lives in Maine with her husband.  https://www.facebook.com/ninalich/ https://www.instagram.com/vikingjewess/ https://ninablichtenstein.substack.com/ https://www.ninalichtenstein.com/ https://www.mainewritersstudio.com/ https://vineleavespress.myshopify.com/products/body-my-life-in-parts-by-nina-b-lichtenstein – Ronit's writing has appeared in The Atlantic, The Rumpus, The New York Times, Poets & Writers, The Iowa Review, Hippocampus, The Washington Post, Writer's Digest, American Literary Review, and elsewhere. Her memoir WHEN SHE COMES BACK about the loss of her mother to the guru Bhagwan Shree Rajneesh and their eventual reconciliation was named Finalist in the 2021 Housatonic Awards Awards, the 2021 Indie Excellence Awards, and was a 2021 Book Riot Best True Crime Book. Her short story collection HOME IS A MADE-UP PLACE won Hidden River Arts' 2020 Eludia Award and the 2023 Page Turner Awards for Short Stories.  She earned an MFA in Nonfiction Writing at Pacific University, is Creative Nonfiction Editor at The Citron Review, and teaches memoir through the University of Washington's Online Continuum Program and also independently. She launched Let's Talk Memoir in 2022, lives in Seattle with her family of people and dogs, and is at work on her next book. More about Ronit: https://ronitplank.com Subscribe to Ronit's Substack: https://substack.com/@ronitplank Follow Ronit: https://www.instagram.com/ronitplank/ https://www.facebook.com/RonitPlank https://bsky.app/profile/ronitplank.bsky.social Background photo credit: Photo by Patrick Tomasso on Unsplash Headshot photo credit: Sarah Anne Photography Theme music: Isaac Joel, Dead Moll's Fingers

Alex Viada is a coach, educator, and founder of Complete Human Performance (CHP). He's best known for pioneering the modern Hybrid Athlete methodology—training strength and endurance concurrently without tanking either. We dig into programming (MED, stress consolidation), durability for tactical/functional athletes, pain & injury re-learning, and what's inside his new book, The Ultimate Hybrid Athlete.   Alex Viada Links Website (CHP): https://www.completehumanperformance.com/ Instagram: https://www.instagram.com/alex.viada/ CHP Instagram: https://www.instagram.com/completehumanperformance/ Courses/Master Course: https://www.completehumanperformance.com/Courses Book (The Ultimate Hybrid Athlete, 2025 – Victory Belt): https://www.barnesandnoble.com/w/the-ultimate-hybrid-athlete-alex-viada/1146553110 Become an elitefts channel member for early access to Dave Tate's Table Talk podcast and other perks. @eliteftsofficial  Support Dave Tate's Table Talk: FULL Crew Access: https://www.elitefts.com/join-the-crew Limited Edition Apparel -https://www.elitefts.com/shop/apparel... Programs & More -https://www.elitefts.com/shop/dave-ta... TYAO Application -https://www.elitefts.com/dave-tate-s-... Best-selling elitefts Products: Pro Resistance Training Bands: https://www.elitefts.com/shop/bands.html Specialty Barbells: https://www.elitefts.com/shop/bars-we... Wraps, Straps, Sleeves: https://www.elitefts.com/shop/power-g...  Sponsors:  Get an extra 10% OFF at elitefts (CODE: TABLE TALK): https://www.elitefts.com/ Get 10% OFF Your Next Marek Health Labs (CODE: TABLETALK): https://marekhealth.com/tabletalk Get a free 8-count Sample Pack of LMNT's most popular drink mix flavors: http://www.drinklmnt.com/tabletalk Get 10% OFF at Granite Nutrition (CODE TABLETALK): https://granitenutrition.com/ Support Massenomics! https://www.massenomics.com/ Save 20% on monthly, yearly, or lifetime MASS Research Review (CODE ELITEFTS20): https://massresearchreview.com/ Get 10% OFF RP Hypertrophy App (CODE: TABLE TALK) https://rpstrength.com/pages/hypertrophy-app