Podcasts about beeya

In this week's episode, we're re-airing one of our top episodes with Amanda Chantal Bacon, the CEO and founder of Moon Juice, a wellness company that sells plant-based products, including adaptogenic supplements, skincare, and foods.Moon Juice was born in 2011 from Amanda's experience when she put her autoimmune condition into remission after being told it wasn't possible from multiple doctors. Through her healing process, she met with experts and educated herself on diet, lifestyle, spirit, and traditional wisdom. Amanda saw radical changes in her blood and hormone panels and believed that simple daily practices were crucial to her transformation. What began in her kitchen and a small shop in Venice has now grown into a company that's a leader in the wellness industry and a global source for supplements and skincare. In this week's episode, we chat with Amanda about her unique childhood and her winding journey through different countries and careers which eventually lead her to finding her passion and purpose. She shares stories about her past business ventures, why they didn't work out, and what she learned from them. Amanda talks about why she started Moon Juice without partners and how it grew from a juice shop to a full-fledged brand. She reflects on the challenges of being a founder and CEO for over a decade, her evolving leadership style, and her vision for Moon Juice. Amanda also tells us how she created her first product, built awareness, achieved organic growth, and what keeps her motivated through all the stages of the business, and so much more.In this episode, we'll talk to Amanda about:* Amanda's relationship with control over the years. [03:16]* What Amanda does when she feels out of control. [07:33]* Amanda's upbringing: having a businesswoman mom and a musician dad. [12:00]* Exploring various interests across the world and discovering her passion. [13:42]* Amanda's entrepreneurial ventures prior to Moon Juice. [19:33]* Running Moon Juice without a business partner. [21:51]* Where Amanda finds support during tough times in business. [23:01]* The challenges of being a founder and CEO for 13 years. [25:12]* Amanda's leadership journey over the years. [32:05]* Amanda's vision for Moon Juice and how it's evolved over the years. [33:45]* Creating the first product and how Amanda achieved organic growth. [38:14]* Amanda's source of inspiration and what keeps her going. [42:58] This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Amanda:* Website: https://moonjuice.com/* Instagram: https://www.instagram.com/moonjuice/* Instagram: https://www.instagram.com/amandachantalbacon/ Hosted on Acast. See acast.com/privacy for more information.

As we get older, our brains change, and it's common to feel like your memory or focus isn't quite what it used to be. But the good news is, there are simple ways to keep your mind sharp and healthy. In today's episode, neuroscientist Wendy Suzuki joins us to break down brain health and share easy tips on everything from boosting memory and focus to managing anxiety and staying mentally clear. No matter if you're in your 30s or 60s, this podcast is here to help you take charge of your brain health, now and for the long run.In this episode you'll learn: * Basics for brain health as you age* Simple ways to improve memory* The impact of alcohol on the brain* How to fall asleep when you have anxiety* And more…Dr. Wendy A. Suzuki is the Dean of Arts and Sciences at New York University. She is also Professor of Neural Science and Psychology at the Center for Neural Science at New York University.She received her undergraduate degree in physiology and human anatomy at the University of California, Berkeley in 1987 studying with Prof. Marion C. Diamond, a leader in brain plasticity. She earned her Ph.D. in Neuroscience from U.C. San Diego in 1993 and completed apost-doctoral fellowship at the National Institutes of Health before accepting her faculty position at New York University in 1998.Her major research interest continues to be brain plasticity. She is best known for her extensive work studying areas in the brain critical for our ability to form and retain new long-term memories. More recently her work has focused on understanding how aerobic exercise can be used to improve learning, memory, and higher cognitive abilities in humans. Wendy is passionate about teaching (see her courses), about exercise (intenSati), and about supporting and mentoring up and coming scientists.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Dr. Wendy: * Instagram: https://www.instagram.com/wendy.suzuki* Website: https://www.wendysuzuki.com Hosted on Acast. See acast.com/privacy for more information.

Ever feel overwhelmed by headlines like “Stanley cups have lead” or the latest scare about microplastics? In today's episode, Dr. Yvonne Burkart, a toxicologist and expert in low-tox living, breaks down how small, easy swaps can help you reduce toxic exposure without the overwhelm.In this episode you'll learn: * How to start your low-tox journey* Are Stanley cups as bad as we think?* The truth about synthetic fragrances* Makeup ingredients to avoid* Tips for a healthier kitchen* How to choose the best menstrual products* And more...Dr. Yvonne Burkart, PhD, DABT, is a Board-Certified Toxicologist, Coach, and Corporate Consultant with over 22 years of experience in toxicology. She specializes in reproductive toxicity, with a focus on endocrine disruption, infertility, cancer, and glutathione homeostasis. Dr. Burkart has also served as a Senior Toxicologist in the flavor and fragrance chemical industry, where she worked to ensure the safety of flavor ingredients. After witnessing firsthand the power of a low tox lifestyle, Dr. Yvonne began a mission to help consumers slash their toxic exposure with confidence and ease. She is especially passionate about helping parents protect their children from toxic exposure.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Dr. Yvonne: * Instagram: https://www.instagram.com/dryvonneburkart* Website: https://dryvonneburkart.com Hosted on Acast. See acast.com/privacy for more information.

Tara Bosch is the founder of SmartSweets, the brand that redefined the candy aisle with its low-sugar treats.Tara's journey wasn't always sweet. At 21, she dropped out of college and moved into her grandmother's basement with a bold vision: to create a global brand that would revolutionize candy. Armed with a gummy bear mold from Amazon and zero food science experience, she spent months perfecting a sugar-free recipe. But turning an idea into reality wasn't easy—she faced failed ventures, skeptical investors, and major manufacturing roadblocks. Determined to make it work, she bet everything, taking out personal loans to launch SmartSweets in 2016. Just four years later, she scaled it into a $100+ million business before selling a majority stake for $360 million.In this week's episode, Tara shares how her challenging family background fueled her drive for independence and shaped her understanding of money. She opens up about how a personal connection to candy sparked the vision for SmartSweets and the scrappy tactics she used to get it off the ground, like leveraging debt, securing a loan with her car, and finding a manufacturer against the odds.Tara takes us behind the scenes of the unexpected challenges of scaling fast and explains why resilience matters more than having all the answers. She reflects on how mindset was key to overcoming early failures and the serendipitous moment that got her in front of Whole Foods, a game-changing opportunity. We dive into the emotional rollercoaster of entrepreneurship, including the self-doubt, the tough decisions, and the reality of burnout. She also shares how she knew it was time to sell, the valuable lessons she's taking into her next chapter, and so much more.In this episode, we'll talk to Tara about:* Challenging upbringing & her drive for independence. [03:05]* First business in college and the biggest lessons learned. [08:00]* Tara's vision for SmartSweets. [14:32]* Dropping out of college and starting SmartSweets. [18:51]* Overcoming self-doubt in her entrepreneurial journey. [21:01]* Scrappiness in the early stages of building SmartSweets. [23:11]* Mindset plays a significant role in entrepreneurship. [29:20]* Finding a manufacturer in the candy industry. [31:04]* Turning to debt financing to launch the product. [35:38]* Building brand awareness in the early stage. [38:44]* The journey of going into retail. [40:17]* Scaling and manufacturing challenges. [45:46]* Deciding to sell and transitioning leadership. [55:31]* Operating in fight or flight mode isn't sustainable. [59:21]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Tara: * Instagram: https://www.instagram.com/tarabosch* Instagram: https://www.instagram.com/smartsweets* Website: https://smartsweets.com Hosted on Acast. See acast.com/privacy for more information.

Keren Eldad is an executive coach, speaker, author, and mentor to high achievers. She helps them break free from burnout, escape the perfectionism trap, and redefine success and true fulfillment on their own terms.Keren's journey began with her own wake-up call. Despite holding a prestigious C-suite role, being in a marriage that looked perfect on Instagram, and living what seemed like a dream life, she found herself deeply unfulfilled. Trapped in what she now calls a “gilded cage,” she realized that no amount of external success could fill an internal void. After years of personal transformation, she now helps others escape the relentless pursuit of more and build lives filled with purpose and joy. She's been named a Top 10 Executive Coach by the International Coaching Federation and is the author of her most recent book, Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.In this week's episode, we chat with Keren about the hidden struggles of high achievers, including perfectionism, self-judgment, and the pressure to always do more. Keren breaks down why overachievers often play not to lose instead of truly playing to win, how success without fulfillment is the ultimate failure, and why mistakes are never life sentences—they're just delays. She also shares why self-compassion is key to real growth, how recognizing burnout and unfulfillment can be the first step to real change, and how shifting from a scarcity mindset to an abundance mindset can open the door to more happiness and success. We also get into how fear holds us back, why gratitude and self-acceptance are game changers in creating a life that actually feels good, and so much more.In this episode, we'll talk to Keren about:* High achievers often struggle with perfectionism. [03:19]* Recognizing the red flags of unfulfillment. [04:44]* Playing to lose and not to win. [10:39]* Mistakes are not life sentences; they are opportunities for growth. [18:06]* Success without fulfillment is the ultimate failure. [22:31]* How to have happiness and true success.[23:54]* Keren's life story: the journey of transformation often begins at rock bottom. [25:32]* Challenges are a gift for personal growth. [30:07]* The anger can be a driving force but must be managed for happiness. [31:52]* Shifting from scarcity to abundance mindset. [36:42]* Fulfillment is satisfaction for what is and eagerness for more. [43:43]* Importance of self-compassion and acceptance. [46:44]* Purpose is found in how we do things, not just what we do. [54:11]* Understanding your why. [57:53]* Healthy relationships stem from self-love and acceptance. [59:41]* Know and own who you really are. [01:01:57]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Keren: * Instagram: https://www.instagram.com/coachkeren* Website: https://www.kereneldad.com/ Hosted on Acast. See acast.com/privacy for more information.

It's time we dive into the world of histamines and how they can impact women's health. We'll be unraveling the mystery behind those weird, often undiagnosed symptoms like dizziness, fatigue, digestive issues, skin rashes, brain fog, joint pain, unexplained anxiety, and even heart palpitations. These symptoms often get brushed off or mistaken for something else, making it tricky to connect the dots with histamine intolerance or MCAS. So, let's dive in and start making sense of it all…In this episode you'll learn: * How to navigate life with a highly sensitive body* Why functional medicine isn't always the answer* How to detox without overwhelming your body* Supplements to take for histamine balance* The crucial role hormones play* And more…Michelle Shapiro is an integrative Registered Dietitian based in New Jersey, with over 8 years of experience and a proven track record of helping more than 1,000 clients, specializing in histamine issues, anxiety reversal, healing chronic gut problems, and promoting weight loss with a body-neutral perspective. In her virtual private practice, she works one-on-one with clients, using humor, compassion, and a nuanced approach to empower them with self-awareness and healing—even when functional medicine hasn't provided the solution.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Michelle: * Instagram: https://www.instagram.com/michelleshapirord* Website: ttps://michelleshapirord.com Hosted on Acast. See acast.com/privacy for more information.

Dianna Cohen is the founder of Crown Affair, a luxury clean haircare brand that's changing the way we approach haircare by focusing on ritual, mindfulness, and self-care.Dianna's journey to creating Crown Affair started in 2018 with a simple Google Doc. What began as a way to help a few friends with their hair routines has evolved into a brand loved by many—and it all started with the power of consistency. Dianna's career trajectory is anything but ordinary and traditional. She worked behind the scenes with startups like Away, The Wing, and Outdoor Voices, and in 2020, just as the world went into lockdown, she launched her own brand. Her entrepreneurial path is one of resilience, creativity, and taking bold risks.In this week's episode, Dianna opens up about the challenges she faced, such as fundraising in an ever-changing landscape and building a business from the ground up during a global pandemic. She discusses the emotional rollercoaster of being a first-time founder, navigating self-doubt, and the importance of self-love and compassion. She also dives into how the idea for Crown Affair started years before she took the leap and how she came up with the unique idea to really differentiate herself in a crowded beauty market. Dianna reflects on how she's balanced masculine and feminine energies in her leadership style, how remote work has shaped her role as a founder, and the importance of creating a supportive, creative company culture. We talk about the moment she knew it was time to take the leap and launch Crown Affair, the lessons learned from trusting the process, and so much more.In this episode, we'll talk to Dianna about:* Consistency and giving yourself grace is the key to success. [02:47]* Embracing feminine energy for sustainable business approach. [04:20]* Learning from past work experiences is crucial for growth. [11:06]* Working for others provides valuable lessons before starting your own business. [15:27]* The inspiration behind Crown Affair. [20:53]* Fundraising requires finding partners who align with your vision. [26:52]* Launching Crown Affair right before the pandemic. [32:18]* Supportive company culture fosters employee satisfaction. [36:34]* The business strategy during the COVID pandemic. [40:58]* Gwyneth Paltrow investing in Crown Affair. [42:21]* Self-love can transform leadership dynamics. [47:06]* Building a supportive team for growth. [47:45]* Balancing masculine and feminine energies is key in leadership. [51:07]* Remote work culture enhances empathy and leadership skills. [55:60]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Dianna: * Instagram: https://www.instagram.com/crownaffair* Instagram: https://www.instagram.com/diannacohen* Website: https://www.crownaffair.com Hosted on Acast. See acast.com/privacy for more information.

Aliett Buttelman is the co-founder of Fazit, a beauty brand revolutionizing skincare and makeup with effortless, innovative patches.Aliett's journey wasn't without its struggles. Before building Fazit, she faced rejection and setbacks that taught her invaluable lessons in resilience. From a career in modeling to consulting for beauty brands, she encountered her fair share of doubt. But in those moments of adversity, she found the strength to push forward. Alongside her co-founder, Nina, Aliett built Fazit from the ground up, creating products like acne patches and glitter freckles. Their breakthrough moment came when Taylor Swift was spotted wearing their Glitter Freckles—sending sales and web traffic skyrocketing by over 3,500% and generating seven figures in just 48 hours.In this week's episode, Aliett shares her entrepreneurial journey, reflecting on her path from fear and rejection to building Fazit. She discusses the lessons learned from her first skincare venture and the advantages of forging a non-traditional career path. Aliett opens up about the challenges of fundraising, the value of resourcefulness, and the sacrifices made to build a brand without a “formal” corporate background. She also highlights how manifestation and social media played a crucial role in scaling Fazit.Aliett dives into the emotional experience of seeing Taylor Swift wear their Glitter Freckles, breaking down the exact steps they took to get their product into her hands—and how that moment changed everything. She also discusses the importance of community engagement, product development, and staying true to your vision, even when the road ahead feels uncertain—and so much more.In this episode, we'll talk to Aliett about:* The benefits of not “picking a lane” in life. [03:15]* Fear can be a powerful motivator to create opportunities. [05:35]* Aliett's evolving relationship with fear and rejection. [07:15]* The creativity, resilience, and risks behind building a brand. [09:44]* The power of cold emailing for entrepreneurs. [13:40]* Sacrifices involved in self-funding a business. [17:49]* The inspiration behind Fazit's makeup patches. [20:29]* Overcoming fundraising challenges with persistence. [25:45]* Growing organically through social media. [30:13]* Fazit's glitter freckles: the top-selling product. [34:54]* Rebranding Fazit and preparing for Coachella. [37:12]* How Aliett got Fazit glitter freckles to Taylor Swift. [39:19]* Navigating rapid growth with strategic planning. [48:00]* Manifesting success through ambitious goal-setting. [51:44]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Aliett: * Instagram: https://www.instagram.com/fazitbeauty* Instagram: https://www.instagram.com/aliettbutts* Website: https://fazitbeauty.com/ Hosted on Acast. See acast.com/privacy for more information.

“The Class” is more than just a workout—it's a powerful journey that goes beyond breaking a sweat to help you release blocks, tap into your true potential, and connect with yourself and others. In this interview, creator Taryn Toomey reveals why her renowned transformative experience has become a favorite among fitness enthusiasts, spiritual seekers, and celebrities alike.In this episode you'll learn: * What makes “The Class” different from other workouts* How meditation enhances intuition* The lasting effects of somatic therapy* Techniques for releasing energetic blocks from the body* The role of music in the healing process* And more…Taryn Toomey is the Founder of The Class, a fitness method and “practice of self study” that incorporates cardio, meditation, and therapeutic yelling (Jennifer Aniston, Christy Turlington, and Gisele Bündchen are fans). Taryn's approach combines elements of strength training, breathwork, and emotional expression to create a workout experience that not only reshapes the body but also frees the mind. With her extensive background in wellness, yoga, and emotional healing, Toomey is a true pioneer in the wellness space, empowering people to reconnect with their inner selves through movement.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Taryn: * Instagram: https://www.instagram.com/taryntoomey* Instagram: https://www.instagram.com/theclass* Website: https://www.theclass.com Hosted on Acast. See acast.com/privacy for more information.

Keida Dervishi is the co-founder of Soulmate Customs, a personalized gift brand that turns cherished memories into custom embroidered and engraved gifts.Keida launched Soulmate Customs in 2021 after creating a personalized embroidered sweatshirt for her mother's birthday, inspiring a business focused on meaningful gifts. Before this, she explored various side hustles on Etsy and Depop, but none took off. Everything changed when she shifted her focus to custom embroidery and posted a TikTok video of her first order, which went viral with 3.7 million views and brought in over 1,400 orders in a month. In just 11 months, Soulmate Customs surpassed $1 million in sales. Today, the business is family-run and has reached over 1.3 billion people across Instagram, TikTok, and YouTube.In this week's episode, we talk to Keida about her unexpected journey from aspiring singer and actress to entrepreneur. She opens up about the struggles of her first Etsy business which took off but then closed down—an experience that taught her that having a great product isn't enough without strong marketing. But instead of giving up, Keida took those lessons and doubled down on learning, eventually launching Soulmate Customs. She gets real about the hustle—teaching herself embroidery through YouTube, staying scrappy with her resources, and leaning on her family to help grow the business. She also breaks down the power of social media, explaining how consistency in content creation—not perfection—was key to her viral success. We dive into the pressures of scaling, adapting to social media trends, and the mindset shifts needed to push through challenges, and so much more. In this episode, we'll talk to Keida about:* From singing and acting to entrepreneurship during COVID. [04:20]* Choosing passion over college. [10:00]* Starting her first Etsy shop. [11:56]* Overcoming Etsy shop closure due to copyright issues. [13:57]* Finding her next steps after the setback. [16:17]* Soulmate Customs began as a gift for her mom. [18:40]* The importance of scrappiness in business. [21:31]* Consistency matters more than perfection in content creation. [23:52]* Her mom's influence on doubling down on social media. [24:23]* First order and marketing success. [28:12]* Consistency and authenticity are the key in content creation. [34:28]* Emotional selling connects with customers. [35:21]* Purpose fuels passion and commitment. [46:24]* The biggest challenges for Soulmate Customs. [54:54]* Keida's struggle with hiring. [55:54]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Keida: * Instagram: https://www.instagram.com/soulmatecustomss* Instagram: https://www.instagram.com/keida02* Website: https://soulmatecustoms.com Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes with Jamie O'Banion, the founder and CEO of BeautyBio, a clean skincare and tool brand that leads with transparency and efficacy.Jamie's passion for science came at a young age as she watched her father, a cosmetic chemist, in his lab developing products and eventually joined him after college. Ten years later, having witnessed brands using minimal concentrations of active ingredients to cut costs and make false clinical claims, Jamie knew she had to address this issue in the industry. That's when the idea for BeautyBio was born. The aim was to provide clients with what they were paying for and help them understand the ingredients behind the products.She debuted on HSN that same year and sold out on the first day. Five years later, she launched one of the brand's flagship products, GloPRO, an at-home micro-needling device that generated $4 million in sales within its first 24 hours and has since surpassed the $100 million mark. Fast forward to 2023, BeautyBio is available in over 1,700 stores, including Ulta, Sephora, Neiman Marcus, Nordstrom, and more.In this episode, we'll talk to Jamie about:* The concept of “breadcrumbs” in life and how everything happens for a reason. [03:13]*Growing up with a family of six has influenced the woman Jamie is today. [06:39]*Managing the challenges of motherhood. [15:06]*Jamie's upbringing and what sparked her interest in science. [22:03]*The importance of team and how they've been integral in her journey. [26:42]*Dealing with challenging experiences as an entrepreneur. [29:28]*Co-founding Organicare with her physician father in 2008. [33:09]*Adapting to consumer demand without compromising business ethos. [37:38]*Pivoting from selling ingredients to launching BeautyBio. [43:14]*Future plans for BeautyBio post-acquisition. [49:09]In this week's episode, Jamie guides us through the various "breadcrumbs" of life and how every individual experience she had before launching her business led her to exactly where she is today. We dive into her upbringing as one of six children, how she stumbled into entrepreneurship, why her initial business idea failed, and how she quickly pivoted to what eventually became BeautyBio. We talk about all the challenging experiences in her over ten year journey running the business, how they ended up selling the business last year, and so much more. This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Jamie:* Website: https://beautybio.com* Instagram: https://www.instagram.com/beautybio* Instagram: https://www.instagram.com/jamieobanion Hosted on Acast. See acast.com/privacy for more information.

Say goodbye to painful periods and hello to healthier hormones! I'm so excited to share this week's episode with you. My dear friend Kat Schneider, founder of Ritual, just launched a brand-new podcast with Dear Media called For The Real Body Builders, and I had the honor of being a guest on their very first episode alongside hormone expert Alisa Vitti. We discuss everything from seed cycling to the stigma surrounding periods, sharing practical tips that could transform your relationship with your body.Don't miss out on insights that could save you years of pain and discomfort. Trust us, this is a conversation you won't want to miss.Hit play, get inspired, and be sure to subscribe to For The Real Bodybuilders for more health-forward discussions like this!In this episode you'll learn: * Life-changing hacks for better periods* What causes period pain* How seed cycling can support you* The truth about alcohol and caffeine* And more…This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Alisa:* Instagram: https://www.instagram.com/alisa.vitti* Website: https://floliving.com/Follow Ritual:* Instagram: https://www.instagram.com/ritual* Youtube: https://www.youtube.com/@ritualvitamins * Episode link: https://podcasts.apple.com/gb/podcast/periods-dont-have-to-suck/id1785058196?i=1000683057228 Hosted on Acast. See acast.com/privacy for more information.

Rosa Li is the founder and CEO of wildwonder, a beverage brand revolutionizing gut health with the world's first prebiotic and probiotic sparkling drink. Growing up in Beijing, Rosa spent countless hours with her grandmother, learning about the healing power of traditional herbs and remedies. These early lessons in food as medicine planted the seeds for Rosa's passion for wellness. However, it wasn't until years later, while building a successful career in finance, that she realized the importance of prioritizing her own well-being. The high-pressure environment took a toll on her health, and she struggled with gut issues and fatigue. Determined to make a change, Rosa returned to her roots and began experimenting with herbal remedies in her kitchen and that's when the first version wildwonder was born. In this episode, Rosa shares her inspiring journey—from growing up in Beijing with her grandmother to navigating cultural shocks after moving to Indiana at 12, which shaped her belief in representation in business. She recounts her career transitions, from finance and startups to launching Rosali Tea, which she later pivoted to wildwonder. Rosa opens up about feeling lost in her career, creating her first product in her kitchen, and how COVID forced her to rethink her business after losing all purchase orders—a challenge she calls a blessing in disguise. She gives us a behind-the-scenes look at her Shark Tank experience, why she initially turned them down, and how it impacted her brand's success, and so much more.In this episode, we'll talk to Rosa about:* How perfectionism delays product launches. [03:07]* Rosa's upbringing in Beijing and her grandmother's influence. [05:24]* How her culture impacted her personal identity. [08:00]* Rosa's career in finance and business school journey. [12:53]* Career transitions can be challenging but rewarding. [18:15]* Rosa's struggles after business school and feeling “lost”. [20:26]* Launching Rosali Tea and going full-time. [22:15]* From Rosali Tea to founding wildwonder. [25:42]* Rosa's first purchase order story and the challenges she faced. [31:43]* Persistence is key in overcoming rejection. [36:15]* How COVID-19 reshaped business strategies. [40:48]* Adapting to market changes is essential for survival. [45:00]* Rosa's Shark Tank experience. [46:12]* The influence of packaging on consumer preferences. [47:39]* How she sold out on Amazon. [49:45]* Understanding your finances is key to building a sustainable, successful business. [52:52]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Rosa: * Instagram: https://www.instagram.com/drinkwildwonder* Instagram: https://www.instagram.com/rosalisays* Website: https://drinkwildwonder.com Hosted on Acast. See acast.com/privacy for more information.

Laura Modi is the co-founder and CEO of Bobbie, the first woman-owned organic infant formula brand in the U.S.Before starting Bobbie, Laura spent over a decade at Google and Airbnb, earning a reputation for taking risks and thinking big. Growing up in Ireland, entrepreneurship surrounded her, but becoming a mom sparked her passion. Struggling to find a formula she trusted for her daughter, Laura saw a gap in the U.S. market. While pregnant with her second child, she left her tech career to launch Bobbie, the first FDA-approved organic, European-style infant formula in the U.S. Since its January 2021 launch, Bobbie has nourished over 4.5% of U.S. babies and is set to serve even more in the years ahead.In this episode, Laura shares her journey from growing up in an entrepreneurial family in Dublin to working at Google, joining Airbnb in its early days, and eventually moving to the U.S. She discusses lessons learned from working with Airbnb CEO Brian Chesky, finding the courage to bet on herself, and how motherhood inspired her to create Bobbie. Laura also addresses the stigma around formula feeding in the U.S. and the emotional challenges many mothers face when feeding doesn't go as planned.We discuss the challenges of launching a product in a highly regulated industry, including navigating FDA roadblocks, rebounding after their pilot launch was shut down, and fundraising while visibly pregnant. She shares the value of vulnerability in leadership, the discipline required to succeed as an entrepreneur, and the importance of continuous learning as a CEO. Laura also discusses the misconceptions about entrepreneurship, the need for innovation in stagnant industries, the power of community and support systems in navigating the ups and downs of business, and so much more.In this episode, we'll talk to about:* Entrepreneurial upbringing shaped Laura's mindset. [03:31]* Transitioning from Google to Airbnb. [08:22]* Success requires betting on yourself. [11:29]* Motherhood reshapes identity for career women. [18:15]* Feeding challenges can be emotionally taxing for new mothers. [22:54]* Formula feeding stigma in the U.S. [27:26]* Bobbie's early beginnings. [29:22]* The inspiration behind Bobbie. [31:39]* Pilot phase revealed market insights. [35:02]* Resilience drives success amid challenges. [39:54]* Fundraising while pregnant. [42:42]* Education is vital for marketing Bobbie. [45:56]* The importance of community and support systems. [49:14]* Designing the world you want. [53:45]* Misconceptions about entrepreneurship. [55:04]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Laura: * Instagram: https://www.instagram.com/lauraclairemodi* Instagram: https://www.instagram.com/bobbie* Website: https://www.hibobbie.com/ Hosted on Acast. See acast.com/privacy for more information.

This week, we sat down with a fellow mom, comedian, influencer, and OG beeya fan turned dear friend, Jyoti Chand, who opens up about how drinking to fit in during her younger years turned into a full-blown habit. After trying Dry January a few years ago, she realized she was more dependent on alcohol than she'd thought and decided to stay sober for good. Now, she fills her time with self-care, building her online community, exploring new hobbies and showing up as the best mom she can be. She shares the highs and lows of her sobriety journey, offering real talk on breaking old habits and finding fulfillment without the booze.In this episode you'll learn: * Real talk about quitting alcohol for good* How to navigate the social pressures of drinking* The truth about how alcohol is normalized* How to have more energy and focus by abstaining* And more…Jyoti Chand, known as @mamajotes across social platforms, is a dynamic writer, comedian, and passionate advocate for self-care and maternal mental health. With a foundation in stand-up comedy and improv, Jyoti captivates audiences through her highly engaging content across her social and digital platforms, offering an unfiltered look into the realities of motherhood. Her work inspires others to embrace joy and authenticity in their own lives. Represented by Haley Henning at YMU Social, Jyoti holds an MFA in Writing for Children and Young Adults from Hamline University and is currently working on her second book, among other creative projects. This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Jyoti: * Instagram: https://www.instagram.com/mamajotes* TikTok: https://www.tiktok.com/@mamajotes Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're doing something a little different! I've invited my co-founder at Beeya and sister-in-law, Kaya Purohit, to join me as we dive into our content strategy and discuss how we've leveraged the power of social media and email marketing to supercharge our growth at Beeya.Not only will we be talking about our big-picture strategy, but we're also going to cover:* What most founders get wrong about their content strategy and social media* Why it's so important to leverage social media, especially if you are self-funded* How to break free from the feeling of perfectionism, which holds so many founders back in their content strategyI also have my incredible husband, Dhru Purohit, back on the podcast, and he'll be acting as our host.I'd love to hear your thoughts on the episode and get your feedback! DM me on Instagram @yasminknouri or email me at yasmin@behindherempire.com—I'm always looking for ways to add value and help inspire you.In this episode, we'll talk to about:* Content is a huge pillar of beeya's strategy. [01:13]* Co-founders as the face of brand. [05:50]* Turning long-form content into bite-sized pieces. [09:36]* Leveraging social media to educate and connect with women. [12:35]* Don't let perfectionism hold you back. [16:13]* Authenticity is key in content creation. [18:44]* Don't major in the minors. [20:25]* Streamlining back-end operations for content. [22:56]* Trust your passion and brand. [26:30]* Building and maintaining a content calendar. [28:19]* Content is a central theme in team meetings. [30:27]* Reflecting on past content helps improve future strategies. [33:19]* It's essential to pivot and be quick to change. [34:22]* Being a consumer of content is crucial for creators. [36:20]* Founders' energy influences team and community. [39:31]* Experimentation is key to discovering what works. [49:19]* Perfectionism can hinder progress and creativity. [51:10]* Don't overthink and just start. [54:20]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Kaya: * Instagram: https://www.instagram.com/kayapurohitFollow Beeya:* Instagram: https://www.instagram.com/beeyawellness* Website: https://beeyawellness.com/ Hosted on Acast. See acast.com/privacy for more information.

Hilary Hoffman is the founder of SotoMethod, a fitness program that combines cardio and sculpting movements designed to maximize burn and efficiently deliver a full-body workout. Hilary started out her career in wall street and built a successful career for herself in finance. However, the long hours spent at her desk made her realize that she didn't feel good her body and the importance of prioritizing her health. This was a huge turning point for Hilary because she realized she needed to fuel and energize her body properly and in a way that fit with her schedule. In 2021, Hilary turned this vision into reality with the launch of SotoMethod. What started out as a grassroots, “word-of-mouth” business with classes hosted in Hilary's backyard in LA under an Avocado tree, has now catapulted into one of today's most successful fitness brands. In this week's episode, we talk to Hilary about overcoming fear in entrepreneurship and the practical steps she took to face it early on. She shares insights into her upbringing, her time at Goldman Sachs, and the pivotal move to Los Angeles that shifted her career path. Hilary dives into the creation of the SotoMethod, which began as a personal project and side hustle during COVID, the exact steps she took to get her idea off the ground, quit her job, and eventually run her now full-fledged fitness brand with digital and in-person platforms. She emphasizes the importance of being scrappy in the early days, not overthinking every little detail, and how early feedback was pivotal in refining her method before she went all in. Hilary reflects on the value of embracing fear as a tool for growth and courage, and her guiding principle to "control your controllables," emphasizing how prioritizing health provided stability through the ups and downs of her life—and so much more.In this episode, we'll talk to Hilary about:* Acknowledge fears to better understand them. [02:47]* Lessons learned from Hilary's finance career. [03:16]* Feedback vs. advice. [05:42]* Transitioning from stable jobs to entrepreneurship. [12:21]* The value of honest feedback. [19:37]* Starting small and scrappy can lead to big growth. [23:05]* From Zoom classes to recorded sessions. [26:05]* Building the SotoMethod app. [28:50]* Turning a side hustle into a full-time career. [32:04]* Community engagement drives brand loyalty. [34:16]* Reflecting on a year with zero signups. [40:40]* Delivering value is key for subscription services. [45:11]* Controlling your controllables. [47:41]* Taking action over waiting for perfection. [52:52]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri* Website: https://www.behindherempire.comFollow Hilary: * Website: https://www.sotomethod.com* Instagram: https://www.instagram.com/hoffhil* Instagram: https://www.instagram.com/sotomethod Hosted on Acast. See acast.com/privacy for more information.

This week's guest is Gwyneth Paltrow-approved! Drawing from her own healing journey, Dr. Taz offers a truly integrative perspective to help women heal their hormones and thrive through all stages of life. Her book, The Hormone Shift, is described by Gwyneth Paltrow as a "manual to help us understand how we can best care for, nourish, and show grace to ourselves”. Whether you're dealing with perimenopause, PCOS, hair loss, or just wanting to feel more in sync with your body, this conversation is for you.In this episode you'll learn: * How to support progesterone naturally* Where to start if you have hair loss* How emotions impact hormones* The best of eastern and western modalities* And more…Dr Taz turned to holistic practices such as nutrition, homeopathy, Eastern medicine (including Chinese Medicine, Acupuncture, and Ayurveda), and Integrative Medicine, which ultimately helped her heal herself. Inspired by these healing modalities, she founded CentreSpring MD in Atlanta in 2009, which grew into a multi-location practice with a global telehealth platform.Dr. Taz has become a leading advocate for holistic health, appearing on major media outlets like The Today Show, Fox 5, The Dr. Oz Show, and CNN. Through her online platforms, including YouTube, Instagram, TikTok, and podcasts, she has built a community of over 1 million people, promoting a comprehensive approach to health that includes physical, mental, emotional, and spiritual well-being.An author and TEDx speaker, Dr. Taz's best-selling books include The 21 Day Belly Fix, SuperWoman RX, and The Hormone Shift, which have been internationally recognized. She is a sought-after speaker on women's health, metabolic health, aging, and longevity.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Taz: * Website: https://centrespringmd.com/contact/* Instagram: https://www.instagram.com/drtazmd/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes with Lele Sadoughi, the founder of her namesake accessories brand, Lele Sadoughi.Lele had over a decade of experience in the fashion industry before beginning her entrepreneurial journey, allowing her to give us meaningful insight into how she has built her own successful brand. Breaking into the industry with few connections (well before the world of emailing CVs), Lele has had endless opportunities to discover her strengths and weaknesses, and build her skills in operations and sales: the revenue drivers in any business.Lele explains where her confidence comes from, how she has found the inspiration to jump into new opportunities, and the impact of having faith in herself and her abilities. Looking at typical entrepreneurial traits, we see how Lele's non-perfectionist personality has allowed her to be nothing other than successful.Lele shares personal stories of her marriage, motherhood, and juggling it all while building a brand she was passionate about. You'll hear about the changes in challenges throughout the last 10 years, the worth-it successes, and the different methods Lele uses to stay organized. Lele describes the sacrifices and triumphs, discusses managing realistic expectations, and tells stories of all her experiences in between!In this episode, we'll talk to Lele about:* Why there's never a perfect time to pursue your dreams. [02:36]* Starting a business while raising two kids. [04:06]* The early days of Lele's jewelry brand. [05:06]* Balancing roles as entrepreneur, manager, and designer. [05:56]* Lele's creative upbringing and love for art. [07:24]* Breaking into fashion after college. [09:55]* Transitioning from fashion to jewelry. [12:41]* Overcoming insecurities early in her career. [14:58]* How to continually and successfully foster your creativity. [17:50]* Lessons from working at J.Crew. [19:45]* Deciding to launch her jewelry brand. [22:06]* Advice for balancing business and personal life. [23:26]* Embracing imperfection in her journey. [25:35]* Headbands and pivotal growth moments. [27:48]* Key factors behind her brand's success [28:58]* How to think about future innovation and growth. [30:46]* Finding inspiration and her creative zone. [31:42]* Thoughts on funding, wholesale, and scaling. [32:36]* Hiring the right team for a new business. [35:23]* Three skills she wishes she'd learned earlier. [37:14]* Top lessons for entrepreneurs. [38:38]* Lele's closing thoughts and advice. [40:57]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Lele: * Instagram: https://www.instagram.com/lele_sadoughi/* Website: https://www.lelesadoughi.com/es/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes with Annie Lawless, a serial entrepreneur known for co-founding Suja Juice and, more recently, Lawless Beauty, a clean beauty brand. Throughout her ventures, Annie has consistently prioritized natural, clean ingredients stemming from her personal experience with autoimmune diseases. Driven by her passion for nutrition and overall health, Annie co-founded Suja Juice, which grew into one of the largest organic cold-pressed juice companies. Eventually, they sold a minority stake to Coca-Cola and, in 2021, the company was acquired by a private equity firm.After leaving Suja Juice, Annie's health conditions led her to search for clean beauty products only to find that what was available simply did not provide the full-pigmentation, long-lasting performance she was looking for. Inspired by this gap in the market and the community feedback on her beauty blog BLAWNDE, Annie created Lawless Beauty—a makeup brand that is both high-performing and cruelty-free.In the episode, Annie discusses pivotal moments in her journey, leaving law school, teaching yoga, and starting her first business. She shares insights into Suja Juice's growth and emphasizes the importance of following passions aligned with purpose. Annie reminds us to focus on joy, nurture our passions, and stay true to our unique paths.In this episode, we'll talk to Annie about:* Self-understanding, philosophy, and finding purpose. [06:12]* Overcoming anxiety, leaving law school. [15:28]* From yoga teaching to first business venture. [17:39]* Suja Juice: Fun passion project turned business. [23:13]* Pivotal moments for Suja Juice's success. [27:13]* Key learnings from building Suja Juice. [31:10]* Life after leaving the first business. [37:31]* Lawless Beauty: Passion project turned success. [41:28]* Embracing the unknown and creating a better life. [58:51]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Annie: * Website: https://lawlessbeauty.com/* Instagram: https://www.instagram.com/lawless/* Instagram: https://www.instagram.com/annielawless/This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10 Hosted on Acast. See acast.com/privacy for more information.

Did you know that ONLY 12% of Americans are considered metabolically healthy?! That's 1 in 8 people! Blood sugar has implications for our energy, focus, weight, mental health—and yes, hormone balance. So basically, blood sugar is relevant to all of us. We sat down with one of the foremost experts on this very topic to ask questions submitted by you, our beeya community.In this episode you'll learn: * The top 5 foods to eat for metabolic health* How blood sugar shifts during women's cycles* The best way to optimize blood sugar throughout your cycle* What waking up at night could mean about your health* Blood sugar hacks you need to know for everyday life* And more…Dr. Casey Means is a Stanford-trained physician, co-founder of the metabolic health company Levels, and author of the #1 New York Times bestselling book, Good Energy. Her mission is to empower people to feel limitless, healthy, and positive during our precious lives so we can reach our highest purpose. She is passionate about sharing practical tools that support optimal cellular biology. This not only means making healthy choices for ourselves, but also living in harmony with nature, overcoming fear, setting boundaries, and feeling strong. Her perspective has been featured in the Wall Street Journal, New York Times, The New Yorker, Men's Health, Women's Health, and more.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Casey:* Website: https://www.levels.com/* Instagram: https://www.instagram.com/drcaseyskitchen/ Hosted on Acast. See acast.com/privacy for more information.

Lucy Aylen is the founder and CEO of Never Fully Dressed, a brand rooted in creating quality, inclusive fashion featuring multi-wear designs that can be styled for any occasion.Lucy grew up in London, surrounded by the hustle and creativity of outdoor markets, thanks to her entrepreneurial parents. This vibrant environment sparked her early passion for creativity and fashion. Though she didn't initially plan to start a business, Lucy began designing and customizing clothing to sell at iconic local markets like Spitalfields and Portobello, where her unique pieces quickly gained a loyal following. What started as a side project soon blossomed into a global fashion empire. In 2013, Lucy expanded into e-commerce, followed by Never Fully Dressed's first Essex store in 2014. As demand grew internationally, the brand launched its U.S. flagship store in New York City, and in June 2024, added an LA storefront on Melrose Avenue. The brand has also partnered with major retailers like Anthropologie and Revolve, and its designs have been spotted on celebrities, including Beyoncé.In this conversation, Lucy shares her journey from aspiring actress to successful entrepreneur, emphasizing how dreaming big and resilience shaped her path. She credits her upbringing for building her confidence and guiding her decision to stay self-funded, ensuring control and flexibility in growing her brand. Lucy highlights the importance of authenticity in her social media presence and customer relationships, fostering community and loyalty. She also shares lessons from 15 years in the fashion industry, including understanding your customers, building a supportive team culture, staying true to your values as a leader, and much more.In this episode, we'll talk to Lucy about:* Dream bigger and don't limit your aspirations. [03:13]* Family support provides a foundation for growth. [06:37]* Resilience is key in navigating business challenges. [12:24]* Inspiration behind Never Fully Dressed. [15:54]* Uncertainty gives a sense of responsibility. [17:59]* Self-funding allows for greater control. [21:31]* Sustainable growth is more rewarding than quick success. [27:25]* Understanding your customer. [30:01]* Content efforts during the COVID pandemic. [32:29]* Motherhood can shift perspectives on business. [35:00]* Expanding to the US organically. [39:29]* Trust and clarity are essential in leadership roles. [49:05]* Authenticity in social media. [52:09]* Future plans for Never Fully Dressed. [53:35]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Lucy:* Website: https://www.neverfullydressed.com/* Instagram: https://www.instagram.com/neverfullydressed/* Instagram: https://www.instagram.com/lucyaylen7/ Hosted on Acast. See acast.com/privacy for more information.

Michelle Cordeiro Grant is the founder and CEO of Gorgie, a better-for-you, clean energy drink created by women, for everyone.Michelle is an incredible entrepreneur who sold her first business, Lively, for over $100 million in just three years. Inspired to launch a new venture, she identified a gap in the market for accessible, health-focused energy drinks, leading to the creation of Gorgie. Combining wellness with strategies from the beauty and fashion industries, Michelle crowd-sourced ideas through social media to develop a vibrant, community-driven brand. Today, Gorgie's bold cans represent energy and fun, embraced by a diverse community—from fashion lovers to fitness enthusiasts and professionals across industries—proving that wellness can be stylish, inclusive, and accessible for all.In this week's episode, we sit down with Michelle to discuss her journey from leaving a corporate career to launching her first business, inspired by the birth of her daughter. She shares what motivated her entrepreneurial leap, the value of "living in beta," and embracing imperfection. Michelle opens up about the process of selling Lively and how community feedback shaped her latest venture, Gorgie. She also provides practical strategies for turning ideas into products. We delve into the challenges of product development, navigating both direct-to-consumer and retail landscapes, and the building a growth-oriented team. She shares the power of cultivating an abundance mindset, her hacks for staying focused and optimistic, the role of mentorship, and so much more.In this episode, we'll talk to Michelle about:* Living in beta allows for growth and exploration. [03:30]* Michelle's mindset for life and business. [05:48]* Letting go of perfection can lead to unexpected success. [07:18]* The power of mindset shifts throughout the day. [10:36]* Selling her first business, Lively, and resetting her life goals. [13:05]* The origin story of Gorgie. [16:49]* From idea to product: Engaging communities through surveys. [19:13]* Getting into Whole Foods. [20:54]* Key components of a strong brand. [22:45]* “Proximity is power.” Lessons from Tony Robbins. [28:09]* Product launches and iterative growth. [29:53]* Navigating DTC and retail sales channels. [37:00]* Challenges of hypergrowth. [40:14]* Problem seekers vs. problem solvers. [45:12]* How Michelle keeps an abundant mindset. [46:55]* Prioritizing family and meaningful relationships. [52:55]* Being comfortable with imperfection. [56:27]* Future plans for Gorgie. [57:53]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Michelle:* Website: https://getgorgie.com/* Instagram: https://www.instagram.com/getgorgie/* Instagram: https://www.instagram.com/the_michellegrant/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes with Alisa Vitti, a pioneer of female biohacking, and a women's hormone and functional nutrition expert.Have you heard of the cycle syncing craze? This method uses our menstrual cycle to help us plan our diet, exercise routine, social calendar, and more. This means our cycles can actually be our super power! Women's hormones are dynamic and constantly changing throughout the month. How we feel and show up in our bodies and the world shifts with the fluctuations of our hormones. Our guest, Alisa Vitti has come up with a way to use these ebbs and flows to our advantage. In this episode you'll learn:* Why cycle syncing matters and how to start today * Why women need to prioritize self care and what that looks like* The impact of male-centric research on women's bodies * How to live with reverence for our miraculous bodies * And more…As a researcher and author, Vitti has published 2 best-selling and beloved books WomanCode and In the FLO. She uncovered the Infradian Rhythm and created The Cycle Syncing Method which has become a viral wellness movement on social with #cyclesyncing used over 125M times. As one of the earliest femmetech entrepreneurs, she has built the next gen hormone care platform for women through her company FLO Living via its programs, supplements and top ranked hormone care app, MyFLO, with its patented technology to help you get to the root causes of your symptoms.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Alisa:* Website: https://www.floliving.com/* Instagram: https://www.instagram.com/floliving/* Instagram:https://www.instagram.com/alisa.vitti/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes with Jeanine Lobell, founder of Stila Cosmetics & Neen.After dropping out of high school and trying to forge her own path in the world, serial entrepreneur and world-renowned celebrity makeup artist Jeanine Lobell fell in love with cosmetics. Thanks to her try-anything attitude and strong work ethic, she quickly moved up the ranks to work on famous faces like Nicole Kidman and Natalie Portman for the covers of Vogue and Vanity Fair.When Jeanine founded Stila in 1994, with its professional-grade colors and ultra-wearable formulas in recyclable packaging, it took the makeup world by storm and earned a cult following almost overnight. She saw unprecedented growth in the first five years and had numerous investors scrambling to buy the company, which she ultimately sold to Estee Lauder in 1999.Now, she is disrupting the beauty industry all over again with her direct-to-consumer brand, Neen, the first-ever subscription-based card that offers new ways to play with makeup and experience tutorials. In this episode, Jeanine speaks to us about how she discovered her purpose as a high-school dropout and someone who was regularly fired from jobs early in her career.We discuss how Jeanine finally realized her worth, what her superpowers were as a first-time founder when she launched Stila, and the advice she has for women who are looking to make a similar leap in their careers. We also take a look at the importance of having an abundance mindset, owning who you authentically are, finding your own voice, and so much more! In this episode, we'll talk to Jeanine about:* Breaking free from the “prisons” of others' opinions. [03:24]* Why Jeanine went to mime school in Paris. [07:47]* Lessons in entrepreneurship from a hot dog stand. [11:39]* Why none of the stops on your journey are a mistake. [13:20]* Rising through the beauty industry ranks. [15:31]* Self-compassion as a first-time founder. [17:14]* The origin story of Stila. [22:12]* Thoughts on competition, comparison, and abundance. [27:01]* Being a first-time mom and a first-time founder. [30:02]* Why we're all works in progress. [39:37]* Selling her first company to Estee Lauder. [41:02]* Overcoming hardship as a serial entrepreneur. [44:19]* Neen's subscription cards. [48:06]* Success expectations versus reality. [50:06]* Common mistakes first-time founders make. [52:41]* Balancing accountability with self-kindness. [57:52]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Jeanine:* Instagram: https://www.instagram.com/jeaninelobell/ * Instagram: https://www.instagram.com/weareneen/ * Website: https://weareneen.com/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes with April Gargiulo, the Founder and CEO of Vintner's Daughter, a cult favorite nutrient-powered skincare brand. Vintner's Daughter was founded on the principles of unparalleled quality and efficacy, inspired by April's background in the world of fine winemaking and its uncompromising standards.Admittedly, she knew very little about the skincare industry when she first founded the brand in 2013, but one thing she knew well was how to extract the finest ingredients from plants. After suffering from cystic acne and hyperpigmentation her whole life, April discovered the products she was using were actually made from cheap synthetics, and it was then that she decided to create her own all-natural, multi-beneficial skincare. She launched the Vitner's Daughter brand with just one product: the Active Botanical Serum, which famously attracted the likes of Gwyneth Paltrow, Naomi Watts, Hailey Bieber, and others who swear by its skin-clearing benefits.In our conversation, April offers some insight into the process of starting her business from her living room with absolutely no knowledge of the beauty industry and she explains how throwing out the rulebook allowed her to stand out in a highly saturated market. We also discuss how she grew into a multimillion-dollar business with only one product and zero investors, the power of meditation and staying true to yourself, and so much more! In this episode, we'll talk to April about:* Why April calls herself risk-averse and how she overcame it. [03:18]* How two entrepreneurial parents shaped April. [04:50]* Life before Vintner's Daughter: from design to winemaking. [05:56]* The story of the sabbatical April took, the apothecary she visited, and how it inspired her first product, the Active Botanical Serum. [12:37]* Other ideas April explored before launching Vintner's Daughter. [15:23]* The early days of product development and launch. [16:58]* Moments of doubt and the motivation to keep going. [19:58]* Growing brand awareness with minimal marketing funds. [23:33]* Scaling, running a business from her living room, working mom hours, and more! [25:20]* Committing to a single SKU over trends. [27:13]* Staying vision-aligned and impact-focused. [29:54]* Her approach to funding and building without investors. [32:02]* The value of a supportive advisory community. [35:50]* The transformative power of meditation and authenticity. [37:18]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow April:* Website: https://vintnersdaughter.com/* Instagram: https://www.instagram.com/vintnersdaughter/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes with Dr. Gabrielle Lyon, the founder of the Institute for Muscle-Centric Medicine.Not prioritizing your muscle can have disastrous consequences such as excessive weight gain, insulin resistance, and much more. Dr. Gabrielle Lyon is our guest, and she's talking all about muscle and protein. In this episode you'll learn:* Why strength training is important for women* How much protein we need to build and maintain muscle* Why being overweight might be a muscle issue, not a fat issue* And more...Dr. Gabrielle Lyon is a Washington University fellowship-trained physician in Nutritional Science and Geriatrics and is board certified in Family Medicine. She completed her undergraduate degree in Human Nutrition, Vitamin, and Mineral Metabolism at the University of Illinois. Dr. Gabrielle Lyon is the founder of the Institute for Muscle-Centric Medicine® and has a private practice that services the leaders, innovators, mavericks, Special Operations military, and executives in their respective fields.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Gabrielle:* Website: https://drgabriellelyon.com/* Instagram:https://www.instagram.com/drgabriellelyon Hosted on Acast. See acast.com/privacy for more information.

Kat Cole is the CEO of AG1 (formerly known as Athletic Greens), the global health company that pioneered Foundational Nutrition support with a comprehensive and convenient daily supplement.Kat has built an incredible career grounded in resilience, grit, and a passion for leadership. Growing up, Kat witnessed her mother's strength firsthand when, at just nine years old, her mom left her alcoholic dad and became a single parent to Kat and her two sisters. From an early age, Kat learned the value of hard work and determination. As the first in her family to go to college, she supported herself financially by working at Hooters, and ultimately left school to take on a corporate roles with the company. By the age of 26, she was Vice President, leading global growth through franchising, training, and operations and helped lead Hooters' sale to a private equity firm in 2010. Kat went on to spend over a decade as President and COO at Focus Brands, where she led a multi-billion-dollar portfolio of global restaurant brands with brands like Cinnabon, McAlister's, and Jamba under her leadership.In this conversation, Kat dives into her journey from childhood to becoming a powerhouse in business, highlighting how curiosity, a strong work ethic, and embracing change have fueled her growth from the very start. She shares her biggest lessons from running multiple brands at scale, how she gets involved to be the most effective leader, and why she prioritizes quality and constant improvement to keep brands fresh and relevant. We also discuss her experience taking a year off, her insights as an angel investor, what she looks for when investing in brands, and how she got involved with AG1. Kat also talks about the importance of listening to intuition and trusting your gut with every decision, as well as her grounding routines that keep her balanced and focused, and so much more. In this episode, we'll talk to Kat about:* Why we shouldn't let our past solely define us. [03:34]* Kat's childhood and upbringing. [05:37]* Kat's career journey, leading her to AG1. [07:58]* Kat's drive to achieve success. [10:54]* The importance of not knowing the truth. [16:25]* How Kat cultivates comfort in new situations. [20:01]* Leadership and creating a safe environment. [24:25]* Taking a year gap to reevaluate her career path. [31:36]* Leaving Focus Brands and transitioning to AG1. [35:20]* AG1's commitment to product quality. [38:33]* AG1's product iteration and innovation. [41:41]* The necessity of evolution in business. [46:06]* Kat's grounding routines. [49:41]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Kat:* Website: https://drinkag1.com/* Instagram: https://www.instagram.com/drinkag1/* Instagram: https://www.instagram.com/katcoleatl/ Hosted on Acast. See acast.com/privacy for more information.

Kym Gold is a visionary entrepreneur, co-founder of True Religion, the iconic denim brand that redefined premium jeans, and most recently, the founder of dumæ, a homeware line that blends her signature aesthetic with artisanal craftsmanship.As the co-founder of True Religion Jeans, Kym redefined fashion with her rockstar style, fearless vision and unwavering determination. Her entrepreneurial journey began at 18 on the Venice Beach Boardwalk, where she resold irregular clothing items, eventually leading her to launch several successful brands. Known for her transformative approach to business, Kym later co-founded True Religion, a brand that would become one of the biggest names in denim history. After selling the company for over $800 million, Kym focused on family and pursued new creative paths in filmmaking and interior design. A trailblazer and role model, she's now channeling decades of business and design expertise into her luxury homeware brand, dumæ.In this week's episode, Kym Gold shares her journey from dropping out of college to her early entrepreneurial ventures and the founding of True Religion. She reflects on the pressures of entrepreneurship, her unique upbringing as an identical triplet, and the sacrifices she made to build her brand, including living in debt and staying in hotels with her three children. Kym opens up about prioritizing passion over profit, choosing peace over millions when taking her company public, and her belief in resilience, self-care, and the power of community among women. As she launches dumæ, she discusses timeless business fundamentals, the art of hiring, and teamwork. This episode will leave you inspired to embrace change and pursue your passions, regardless of age or circumstances. In this episode, we'll talk to Kym about:* Enjoying the journey and being in the moment. [03:42]* How self-care alleviates pressure. [05:25]* Growing up as an identical triplet. [11:48]* Kym's unique hustle, defying family expectations. [13:03]* From real estate license to selling garments and being a college dropout. [15:16]* Asking questions and not accepting "no" as an answer. [20:27]* Founding True Religion with $250K in debt and living with three kids in a hotel. [24:21]* Taking True Religion public. [32:22]* Leaving the company to prioritize peace of mind. [34:27]* Why family and legacy are more important than business. [37:46]* The inspiration behind dumæ. [41:31]* The challenges of starting dumæ. [44:18]* Kym's lessons from hiring her team. [46:12]* Why organization is essential in life and business. [49:07]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Kym:* Website: https://dumae.co/* Instagram: https://www.instagram.com/dumaeofficial/* Instagram: https://www.instagram.com/kym.gold/ Hosted on Acast. See acast.com/privacy for more information.

If you've ever wondered how seed cycling works, this email is for you! Today we have an extra special conversation to share that dives DEEP into seed cycling—What is it? Who is it for? How do you do it? And how does food work to balance hormones? We answer it all in this EPIC conversation with Dr. Mindy Pelz and our co-founders, Yasmin & Kaya. If you're wondering whether or not to start seed cycling, listen up. And if you've been using seed cycling to support your hormones, you're going to learn so much about why these powerful seeds have so many benefits. In this episode you'll learn: * What seed cycling is* Yasmin's post-birth control experience* Kaya's postpartum journey with seed cycling* Research behind the seeds and their nutrients* Who can benefit from seed cycling* Who shouldn't seed cycle* And more…Dr. Mindy Pelz is a leading holistic health expert dedicated to revolutionizing women's health. Through her signature “5-Step Approach”, she has empowered hundreds of thousands globally to unlock their body's healing potential with fasting, food, stress management, and lifestyle changes. Her private coaching group, The Reset Academy, teaches women to align fasting with hormonal health.Dr. Mindy is passionate about helping people reclaim their health. Her YouTube channel, featuring fasting and holistic health tips, has amassed over 26 million views. She is the bestselling author of The Menopause Reset, The Reset Factor, and The Reset Kitchen. Additionally, her podcast, “The Resetter Podcast,” ranks among Apple's top 40 U.S. science podcasts, featuring influential guests like Marianne Williamson, Dave Asprey, and Dr. Christiane Northrup.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Mindy:* Website: https://drmindypelz.com/* Instagram: https://www.instagram.com/dr.mindypelz/ Hosted on Acast. See acast.com/privacy for more information.

Jennie Yoon is the founder and CEO of Los Angeles-based direct to consumer jewelry brand, Kinn Studio. Kinn Studio was born out of loss. In 2015, her family home was robbed and all of her family heirlooms and jewelry were stolen. That's when Jennie decided she wanted to find a way to replace the antique jewelry her parents lost. After searching for the right jeweler to help her recreate those one of a kind pieces, and getting so many compliments from people, Jennie decided to launch Kinn Studio in 2017 as a side hustle. In this week's episode, Jennie shares her key mindset shifts that helped her transition from corporate to the start up world, the challenges she faced growing up as a young woman moving to America from Korea, and how those experiences impacted her life. Jennie also explains how she made the bold decision to stop playing it safe and pursue her dreams with her jewelry business. She describes how her genuine curiosity led her to learn about the industry, how she used her own money to set it up as a side hustle, and how she persevered despite facing many rejections. Jennie also shares her strategic approach to launching the brand, the moment she realized she was onto something big, and how she finally came to the decision to quit her full-time job. She talks to us about the steps she took to build her brand and refine her messaging, and how she's mastered time management, which has helped her succeed not only as a founder & CEO but also as a mother of two. In this episode, we'll talk to Jennie about:* Skills and mindset shifts that fueled her entrepreneurial journey. [02:57]* Jennie's childhood and early influences. [05:40]* Her HR role at MySpace and early business interests. [08:33]* Jennie's MBA experience: gaining knowledge and building networks. [12:45]* Meeting the Casetify founder and joining the team. [14:24]* The importance of time management and self-learning. [18:24]* Inspiration for Kinn Studio and turning passion into business. [21:02]* Early product launches and self-funding Kinn Studio. [22:14]* Building brand awareness from the start. [25:31]* Initial brand strategies and how she engaged with customers. [32:01]* Finding a unique angle in the market. [34:44]* Jennie's business thought process. [40:20]* Time optimization tips for entrepreneurs. [46:55]* How Jennie navigates challenging moments. [51:43]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Jennie:* Website: https://kinnstudio.com/* Instagram: https://www.instagram.com/kinnstudio/* Instagram: https://www.instagram.com/jennieyyoon/ Hosted on Acast. See acast.com/privacy for more information.

Tata Harper is the founder of Tata Harper Skincare, a luxury clean beauty brand known for its non-toxic, high-performance products, handcrafted on an organic farm in Vermont.When her stepfather was diagnosed with cancer in 2007, Tata began questioning the safety of everyday products and what she was putting on her own body. This inspired her to develop a skincare line that prioritized natural ingredients, sustainability, and effective results without harmful chemicals. What began as a personal mission in her Vermont kitchen has grown into a globally recognized brand, with products formulated on her organic farm using over 300 raw ingredients sourced from around the world. Today, Tata Harper Skincare is available at top retailers like Sephora, Nordstrom, and Saks, as well as in luxury spas across the globe.In this week's episode, Tata shares how growing up in Colombia sparked her love for self-care and beauty rituals.Though her mom encouraged her to study industrial engineering, she grew to love it, gaining problem-solving skills that shaped her career. Tata recounts her journey from working in real estate to experimenting on her organic farm, where she created the skincare products she had always imagined.Tata discusses the years of trial and error that went into building her brand and how planning, routines, and community support helped her stay balanced. She shares how she found confidence without a skincare background and offers advice for entrepreneurs starting outside their expertise.We dive into the emotional but strategic decision to sell her company in 2022 and her experience navigating that process. As a mom of three, Tata opens up about the challenges of juggling business and family, highlighting the importance of self-care, friendships, and embracing uncertainty along the way—and much more.In this episode, we'll talk to Tata about:* Tata's Colombian upbringing and entrepreneurial drive. [03:49]* Early ventures and key lessons [07:36]* Learning by doing without formal training. [19:45]* Inspiration behind Tata Harper Skincare. [22:00]* Building a manufacturing facility on their farm. [31:27]* Why making a revolutionary product takes time. [34:28]* Tata Harper Skincare's sustainability efforts. [38:23]* Getting featured in Vogue. [41:40]* Managing business momentum and motherhood. [42:32]* Benefits of a business partner. [53:04]* Balancing business and personal life. [56:01]* Action as an antidote to fear—why staying busy helps. [59:20]* Selling Tata Harper Skincare [01:01:31]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Tata:* Website: https://tataharperskincare.com/* Instagram: https://www.instagram.com/tataharperskincare/* Instagram: https://www.instagram.com/tataharper/ Hosted on Acast. See acast.com/privacy for more information.

Weight loss is a nuanced topic that can be especially challenging for women. Much of the information out there feels black and white, impersonal, and disconnected from a holistic view of health, leaving many without clear guidance. That's why we invited one of our favorite doctors to help us clarify, debunk outdated myths, and provide effective strategies that won't compromise your health in the long term. The path may be bumpy, but prioritizing your health is always worth it!In this episode you'll learn: * When the scale is and isn't important* Labs to look at if you just can't lose weight* Top foods and supplements for weight loss* How hormones impact body composition* Natural options for GLP-1 agonists* And more…Dr. Anjali Dsouza is an integrative and functional medicine doctor specifically interested in helping high-achieving but overscheduled women achieve their best health. She runs a practice in DC called the District Center for Integrative Medicine, and she can be found on Instagram @anjalidsouzamd. Dr. Dsouza also runs a private network, Your Goddess Health Unleashed, for women interested in coming together and learning about maximizing their health outcomes.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Anjali:* Instagram: https://www.instagram.com/anjalidsouzamd/* Medical Practice: https://dcimedicine.com/dr-anjali-dsouza/* To Join Her Women's Health Network, Your Goddess Health Unleashed: contact elena@dcimedicine.com Hosted on Acast. See acast.com/privacy for more information.

Dr. Julie Chung is the co-founder of T3, a premium hair tool brand known for its sleek, innovative designs that deliver professional-grade styling results.Growing up, Julie always knew she wanted to pursue medicine but had a passion for fashion and beauty as well. It wasn't until she met her then-boyfriend Kent that her love for beauty was reignited. Their journey began in 2003 when they both realized that Julie would apply skincare and makeup—using only premium products that made her skin glow—only to finish with an inexpensive hair dryer that would ruin her hair. Kent saw her frustration and created their first product: the T3 Featherweight hair dryer. The brand quickly became a hit, selling out multiple times and eventually winning over retailers who were initially hesitant to stock it. Today, the company remains 100% privately owned by both Julie and Kent and is ranked as the #3 hair tools brand in the United States.In this week's episode, we chat with Julie Chung about her journey from medicine to entrepreneurship and how she manages to balance both worlds. Julie shares how embracing uncertainty has been key to thriving as both a physician and co-founder of T3. She opens up about taking a year off from medical school, her parents' concerns, and how that decision ultimately steered her into entrepreneurship. She also reflects on the pivotal moments that led her and her now-husband Kent to launch T3, how they pushed past skeptics who didn't understand their vision for hair tools, and the challenges of balancing her medical career with building a successful business. Julie discusses her personal journey with infertility, motherhood, and the importance of community among women. She also shares valuable lessons from hiring a CEO, letting go of control, and navigating the ups and downs of running T3 for two decades.In this episode, we'll talk to Julie about:* Life isn't always black and white. [03:42]* Julie's passion for medicine and creativity. [08:13]* Taking a gap year in med school and moving to New York. [10:44]* The unconventional journey to entrepreneurship. [11:53]* How the idea for T3 was born. [13:35]* The early stages of T3. [22:06]* Getting into Sephora in 2016 and other retail stores. [24:18]* The power of word-of-mouth when building a brand. [26:59]* Being fully self-funded since 2004. [29:03]* Learning to let go of control. [36:57]* Julie's relationship with comparison. [41:59]* Taking a year off and moving to London in 2020. [47:54]* Misconceptions about starting a business. [56:48]* Lessons from hiring a new CEO. [59:42]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Julie:* Website: https://t3micro.com/* Instagram: https://www.instagram.com/t3micro/* Instagram: https://www.instagram.com/juliechung_t3/ Hosted on Acast. See acast.com/privacy for more information.

Ann McFarren is the founder and CEO of Glamnetic, a Los Angeles-based beauty brand that specializes in magnetic lashes, press-on nails, and eyeliners.Ann immigrated from Thailand to the U.S. when she was 7, joining her mom in a small California town where she was one of the only Asian kids in the area. Although she felt different and self-conscious, she found comfort and a sense of control in wearing false lashes, which helped her feel like she belonged. In 2019, Ann identified a gap in the beauty market for magnetic eyelashes, and with no business experience, she taught herself everything from product development to marketing, and founded Glamnetic from her small LA apartment with just a few thousand dollars. To get her business off the ground, she bootstrapped it, even offering free pizza to anyone willing to help pack and ship products. In July 2019, Glamnetic launched, and by 2021, Ann had sold over 1.5 million sets of nails, generated $50 million in sales, and achieved all of this while remaining completely self-funded.In this week's episode, Ann opens up about her tough childhood in Thailand, the challenges of moving to the U.S., and the lessons she learned about stress and resilience. She shares how she went against her family's expectations and made the bold decision to leave pre-med in college to pursue her passion for art and entrepreneurship. Ann discusses the early days of building her business from her Koreatown apartment, how creativity and visualization helped her manifest her goals, and the exact steps she took to create her first product – from finding suppliers to marketing the product with no money. She also shares how the business grew exponentially since its launch, and the challenges that come with that, how she navigated imposter syndrome along the way, how her definition of success is ever-changing, and so much more.In this episode, we'll talk to Ann about:* Ann's childhood and upbringing [03:17]* Moving to America and witnessing a new life for herself. [09:33]* Life as a Thai immigrant and family expectations. [10:46]* Pursuing a career as an artist. [12:35]* The inspiration behind Glamnetic. [17:11] * Funding the first order and launching with 100 units. [22:39]* Early launch strategy & hitting over $1M monthly. [25:30]* Hiring the right people is crucial for growth. [33:06]* Approach in handling business challenges. [39:11]* How Ann met her business partner. [42:42]* Challenges in scaling the business. [45:59]* The evolving definition of success. [52:32]* Visualizing to manifest goals. [57:10]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Ann:* Website: https://www.glamnetic.com/* Instagram: https://www.instagram.com/glamnetic/* Instagram: https://www.instagram.com/themodernartista/ Hosted on Acast. See acast.com/privacy for more information.

Feeling overwhelmed and always tired? You're not alone, and it doesn't have to be this way. In this episode with Dr. Amy Shah, we explore powerful strategies to combat burnout and boost your energy. Don't settle for feeling “normal”—watch this to learn how to effectively manage sugar cravings, align your lifestyle with nature's rhythms, and reclaim your vitality with her practical tips.In this episode you'll learn: * Hormone basics for all life stages* The truth about adrenal fatigue* How to combat sugar cravings* The role of dopamine in cravings* When women should and shouldn't fast* And more…Dr. Amy Shah is an MD and nutrition specialist. She works in clinical medicine, allergy/immunology, and over the last 10 years has developed a world-renowned wellness education platform, written bestselling books, and has been featured on The Today Show, Good Morning America, Mel Robbins Podcast, and Ed Mylett Podcast. She has worked with companies like Goldman Sachs, JP Morgan, Alo, and more. She works to discover less invasive interventions, promote wellness, and teach others how to impact their health via nutrition and exercise—using medication as a last resort. Her goal is to empower people to “save themselves” through nutrition and lifestyle changes.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Amy:* Website: https://amymdwellness.com/* Instagram: https://www.instagram.com/fastingmd/ Hosted on Acast. See acast.com/privacy for more information.

Grace Na is the founder and creative director of Pistola, a LA-based premium denim label offering contemporary ready-to-wear collections designed by women for women who are going places. Grace started her career in fashion as a planner at the department store Mervyn's and quickly climbed the ranks in the industry, eventually landing an executive role at BCBG. Along the way, she realized there was a big gap in the market for denim designed for women that was stylish, functional, and accessible. She left her corporate career and launched Pistola in 2013 to fill that void. Over a decade later, Pistola is now an eight-figure business with a growing direct-to-consumer channel and has placement in top retailers like Nordstrom, Neiman Marcus, and Shopbop.In this episode, Grace shares her journey growing up with immigrant parents, the valuable lessons she learned, and how early career rejections led her to pursue a job in the fashion industry. We discuss how she ideated the concept for Pistola and the key factors that fueled its year-over-year growth since they launched. Grace also reflects on the brand's hypergrowth during the pandemic and the many challenges that came with it. Throughout the conversation, she emphasizes the importance of self-care in sustaining the life of a founder and mother of three, as well as the leadership skills needed to manage a growing team. We also chat about how to build an authentic brand, what people get wrong in entrepreneurship, the importance of community when building your business, and so much more. In this episode, we'll talk to Grace about:* Grace's upbringing and early fascination with fashion. [03:07]* Career path: from finance to fashion. [07:07]* How early career experiences shaped Grace's entrepreneurial mindset. [10:52]* The first steps in building her brand. [17:47]* Taking the leap and going all-in with Pistola. [21:09]* Building self-confidence in the early stage of business. [23:42]* Challenges faced in running a family business. [27:26]* How to market & create brand authenticity. [32:45]* Transitioning from wholesale to direct-to-consumer. [35:21]* Navigating hypergrowth during the pandemic. [37:55]* The importance of self-care. [42:01]* Key entrepreneurial lesson: nothing in life is perfect. [49:45]* Pistola's spotlight: Greta Gerwig wearing the pink jumpsuit on the Barbie set. [52:22]* Lessons learned in leadership and resilience. [55:05]* Future plans for Pistola. [59:49]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Grace:* Website: https://www.pistoladenim.com/* Instagram: https://www.instagram.com/pistoladenim/* Instagram: https://www.instagram.com/grey_slim/ Hosted on Acast. See acast.com/privacy for more information.

Ripley Rader is the founder and CEO of Ripley Rader, a dynamic and innovative apparel company dedicated to creating stylish, high-quality clothing.Ripley started her career performing on Broadway before moving to Los Angeles, never imagining she would one day start a clothing brand. While working multiple jobs to make ends meet in LA, she continued making her own outfits out of necessity because it was what she could afford. What began as a personal hobby turned into a life-changing opportunity when she wore one of her handmade jumpsuits to a concert, where a buyer from Fred Segal noticed her design. This chance encounter launched her fashion brand, which has since gained a reputation for its inclusive, stylish, and comfortable pieces, especially their viral pants. Her clothing has been embraced by celebrities like Amy Schumer and Gigi Hadid and is proudly made in America, with a focus on using high-quality fabrics that ensure a perfect fit and long-lasting wear.In this week's episode, Ripley shares the early challenges of growing her brand, from celebrating small wins like selling 20 units a week to managing the business as it skyrocketed many years later. She emphasizes the importance of separating your identity from your business success, staying true to your mission and authentic self, and avoiding the comparison game in entrepreneurship. Ripley also talks about the freedom that comes with pushing past fears and limiting beliefs, and how she's stayed true to her brand in the ever-changing world of fashion. She discusses her biggest business challenges, why she doesn't believe in competition, and the importance of finding personal fulfillment in life and work, versus chasing external markers of success—and so much more.In this episode, we'll talk to Ripley about:* The power of not knowing and not being the “expert” when starting a business. [02:54]* Life before entrepreneurship: Working in Broadway. [11:31]* How Ripley self-funded the business. [17:45]* How Ripley deals with “no's” and rejections. [22:29]* The biggest challenges faced in the business. [27:05]* Starting a business and making sacrifices. [29:23]* Realities of being a founder. [32:07]* Nine years of building the brand and what went into it. [36:38]* Pivoting during the pandemic. [38:00]* Investing in marketing. [39:30]* The success of the “viral pants”. [42:03]* The challenge of scaling. [48:45]* The importance of defining success on your own terms. [54:55]* How to get clear on what you really want. [56:42]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Ripley:* Website: https://ripleyrader.com/* Instagram: https://www.instagram.com/shopripleyrader/* Instagram: https://www.instagram.com/ripleyrader/ Hosted on Acast. See acast.com/privacy for more information.

Mari Llewellyn is the founder of Bloom Nutrition, a health supplement company designed to help everyone bloom into their best selves. Although she is now a renowned expert, serial entrepreneur, and influencer in the health and fitness industry, her journey wasn't always this way.During her college years, Mari weighed 250 pounds and was diagnosed with Borderline Personality Disorder. This marked the lowest point in her life. Realizing that something had to change, she turned to fitness, which became her passion. This journey ultimately planted the seed for what would eventually become her company, Bloom Nutrition. In her early days of getting healthy, she walked into a GNC and noticed that most products were geared toward men. In response, she and her husband launched Bloom in 2019 to fill that gap. Fast forward to today, Bloom ships over 100,000 orders a month and is the top-selling greens powder on Amazon, amassing more than 100 million views on TikTok each month.In this episode, Mari shares her story from growing up and hitting rock bottom in college to dropping out and completely transforming her life. We dive into how she lost 90 pounds and the critical role nutrition played in improving her mental and physical well-being. Mari also discusses how a single Instagram post, when she had just 900 followers, sparked the growth of her brand and community. Although she didn't plan on becoming an entrepreneur, her passion for sharing her story led her to start a business selling PDF fitness guides, which later expanded to resistance bands from her dad's attic.Mari gives a behind-the-scenes look at launching Bloom, covering challenges like product pivots, rejections from retailers like Target and Walmart, and how they eventually succeeded. We discuss the power of influencer marketing, building a community, managing multiple businesses, launching a podcast, and so much more.In this episode, we'll talk to Mari about:* Mari's struggles with mental health. [03:03]* Her diagnosis of borderline personality disorder. [06:33]* Mari's fitness journey of losing 90 pounds. [12:31]* Posting her before-and-after photos on Instagram. [20:07]* Organic growth and community building in business. [22:47]* The success of Bloom's PDF guide. [24:59]* Development of Bloom's popular greens powder. [31:07]* Securing product placements in Target and Walmart. [33:40]* The influencer program & how it impacted their growth. [38:25]* The biggest challenges in scaling the business. [42:13]* Bringing in a business partner and future plans for Bloom. [49:07]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Mari:* Website: https://bloomnu.com/* Instagram: https://www.instagram.com/bloomsupps/* Instagram: https://www.instagram.com/marillewellyn/ Hosted on Acast. See acast.com/privacy for more information.

Bethany McDaniels is the founder of Primally Pure, a toxin-free and completely natural skincare and wellness brand. Bethany had no intention of getting into the skincare business. However, after years of battling severe acne and skin irritation caused by harsh chemicals in conventional products, she began experimenting with more natural options in her kitchen. At the same time, her family started an organic livestock farm, where her appreciation for real ingredients grew. With just $250, she bootstrapped the company while living with her in-laws, tirelessly working 12-hour days to handcraft products, manage customer service, and personally fulfill orders. Today, Primally Pure is a high-growth, multi-million-dollar brand with a cult following—and one of my personal favorites.In this week's episode, Bethany shares her journey from working 9-5 jobs at places like Trader Joe's and Lululemon, to freelancing as a writer, to then working with the Special Olympics. She explains how each of these different roles played a part in eventually leading her to start her own brand. We discuss the challenges she faced in launching her business with little money, no connections, and no prior experience, emphasizing how her passion and mindset were crucial to her early success. Bethany also talks about the obstacles she overcame, the mistakes that made her a stronger leader, and how she managed conflict and stress during those initial days. We explore the key pillars she focused on while growing her business as a one-person team, her top advice for anyone starting a business, why it's essential to start small and be truly passionate to bring your dreams to life, and so much more.In this episode, we'll talk to Bethany about:* Graduating college and exploring many different careers in her 20s. [05:08]* Insights from interviewing other founders. [07:49]* How not having a “big goal” helped Bethany. [09:48]* How to not compare yourself to others. [10:48]* Leaving her 9-5 and moving to a farm with her husband. [12:00]* Struggles with acne and starting Primally Pure. [16:18]* Early stages of Primally Pure. [21:22]* Bethany's toughest business experience. [25:51]* Hiring the first team member. [30:29]* How Bethany educates herself as a business owner. [32:11]* In-house product creation. [39:14]* Benefits of growing the business slowly. [43:01]* Key factors driving Primally Pure's growth. [50:08]* Challenges and failures Bethany has experienced over the years. [53:51]* Bethany's daily routine and habits. [57:38]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Bethany:* Website: https://primallypure.com/* Instagram: https://www.instagram.com/primallypure/* Instagram: https://www.instagram.com/bethanyjmcdaniel/Apple: Hosted on Acast. See acast.com/privacy for more information.

Did you know the heart has 40,000 neurons?

Melissa Palmer is the CEO and co-founder of OSEA, a heritage skincare brand with nearly 30 years of history, known for its use of seaweed as a signature ingredient in its products.Melissa grew up surrounded by women who were deeply inspired by the sea, and OSEA is the result of four generations of Palmer women. From a young age, she was taught the importance of wellness and the power of natural foods and beauty. Her mother and co-founder, Jenefer, spent decades perfecting her formulas, often filling their bathtub with seaweed and experimenting with various concoctions in their kitchen. Through these experiences, Melissa learned the value of hard work, passion, and what it takes to become an entrepreneur by watching her mother build these formulas from the ground up. Twenty years later, this mother-daughter duo continues to run a successful business, achieving profitability every year since its inception.In this week's episode, we speak with Melissa about the importance of authenticity, storytelling, and staying true to your roots when building a strong, sustainable brand. She reflects on her unique upbringing and the visionary legacy of her great-grandmother, which inspired the creation of OSEA. Melissa discusses the early days of building the business from her home, her evolving relationship with perfectionism, and how failures with another business fueled her determination to elevate OSEA. She delves into the challenges of scaling in the clean beauty industry, the transition from a spa brand to a direct-to-consumer business, and how they built awareness and a loyal customer base before clean beauty became mainstream. Melissa also shares insights on the benefits of growing a business "slowly," why they turned down certain opportunities, their future expansion plans, and much more.In this episode, we'll talk to Melissa about:* Melissa's relationship with perfectionism and control. [03:38]* The impact Melissa's great-grandmother had on her and the business. [09:41]* Melissa's childhood and early entrepreneurial spirit. [12:46]* OSEA's early days shipping from their garage. [17:41]* Lessons learned from hula hoop business. [19:11]* Melissa's growing self-confidence. [21:30]* Being early in the clean beauty space and OSEA's growth. [23:07]* What it's like working in a family business. [34:50]* The significant role of a family coach and a therapist. [37:24]* OSEA during the COVID-19 pandemic and eventually bringing an investor on board. [39:14]* Melissa's relationship with her business partners. [44:09]* Melissa's constant evolution of workflow. [47:50]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Melissa:* Website: https://oseamalibu.com/* Instagram: https://www.instagram.com/oseamalibu/* Instagram: https://www.instagram.com/happypalmer/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes from last year with Kat Hantas. Kat is the co-founder of 21 Seeds Tequila, one of the fastest-growing flavored tequilas. Kat's had an interesting journey - from thinking she wanted to be a doctor, then pivoting to the entertainment industry, and then being a stay-at-home mom for many years. She never would have thought that she'd launch a business in the liquor industry. It wasn't until she started noticing that her evening wine wasn't making her feel good and her doctor recommended that she move away from fermented spirits and into distilled spirits. In the process of exploring tequila options, Kat came up with the idea to start 21 Seeds Tequila - a fresh natural tequila made with real fruit. She was making this in her kitchen for years, until one day the demand became so much that her friend inspired her to start selling the bottles. This sparked the idea and Kat co-founded the business with her sister and good friend to make it a reality. The business was acquired by Diageo in just three years in March 2022 and the deal marked one of the largest female-founded liquor acquisitions to-date.In this podcast episode, Kat opens up about her journey with imposter syndrome and shares tips on overcoming it in her career in the entertainment industry and entrepreneurial ventures. She discusses her transition from being a stay-at-home mom to launching 21 Seeds, highlighting the challenges of finding a distillery, creating product-market fit, and building a supportive network. Kat ends by sharing the playbook she used in marketing and the importance of knowing your customer, and so much more. In this episode, we'll talk to Kat about:* Impostor syndrome and its impact on women's aspirations. [03:44]* From medical school to the entertainment industry. [07:10]* Experience at Creative Artists Agency (CAA) and starting her production company. [12:14]* Film "Taking 5," hiatus, and focusing on family. [16:55]* Kat's journey as a stay-at-home mom, health challenges, and 21 Seeds inspiration. [22:00]* From a hobby to launching 21 Seeds Tequila after nine years. [25:38]* Significance of co-founders in 21 Seeds' success. [30:00]* Challenges in the male-dominated tequila industry without expertise. [35:56]* Launch process and diligent preparations for 21 Seeds. [42:24]* Fundraising process and key lessons learned. [44:07]* Early momentum and unique marketing for 21 Seeds. [49:49]* Diageo's acquisition: a milestone in female-founded liquor business. [55:25]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Kat:* Website: https://www.21seeds.com/* Instagram: https://www.instagram.com/21seeds/* Instagram: https://www.instagram.com/kathantas/ Hosted on Acast. See acast.com/privacy for more information.

Do you believe in the power of your mind? It turns out, one of the most powerful tools for healing happens to be right between your ears. Not only is there science to prove it, but there are endless stories of people restoring their health through these subtle mental shifts—which we got to hear from Kelly Gores, the woman behind the award-winning Heal documentary.In this episode you'll learn: * Where to start with mindset work* How to shift from fear to love for healing* The real power of visualization* How words can impact our bodies* And more… Kelly Noonan Gores has been working in entertainment since she was seven years old. In 2012, she transitioned from acting and started Elevative Entertainment with the intention to create conscious media that informs, empowers, and inspires. She is the writer, director, and producer of the 2017 award-winning feature-length documentary Heal, and, due to the film's popularity, wrote the companion book. To continue the conversation around healing, consciousness, and personal transformation, she founded and hosts The HEAL Podcast. She is a mother, a seeker, a meditator, and loves to read, write, play sports, travel and spend time in nature. For more information, visit her websites at thehealbook.co and healdocumentary.com. This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Website: https://www.behindherempire.com/* Instagram: https://www.instagram.com/yasminknouri/Follow Kelly:* Website: https://healwithkelly.co/* Instagram: https://www.instagram.com/healwithkelly/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we're re-airing one of our top episodes from last year with Denise Woodard. Denise is the founder and CEO of Partake Foods, an allergy-friendly snack company.Denise's journey began back in 2016, while juggling a day job and the new role of mom to a daughter with multiple food allergies. Frustrated by the lack of tasty options available for her little one, she took the advice of her babysitter and decided to "do something about it." From there, Partake Foods was born.Denise started creating recipes in her home kitchen and began selling cookies out of her car to get the word out about her business. With no prior experience in the food industry, Denise had a lot to learn and made mistakes along the way. However, she was determined to make it work, and self-funded the business using all of her savings and even selling her engagement ring to make ends meet.As the business grew, Denise knew she needed more funding to take it to the next level. So, she set out on a fundraising journey and dealt with many rejections that eventually led her to the right partner, Jay-Z's venture fund, Marcy Venture Partners. To date, she has raised up to $19M, making her the first Black woman to raise over $1 Million publicly for a CPG food startup. In this episode, we'll talk to Denise about:* What holds people back from their biggest goals and dreams. [03:22]* How Denise's parents shaped her identity. [05:10]* Her parents' definition of success and its influence on her. [07:18]* What Denise would have done differently in her corporate career. [08:30]* Denise's entrepreneurial nature. [10:59]* The benefits of working on side hustles while employed full time.[12:05]* What big brands can't recreate no matter how much money they have. [13:01]* The 2016 incident that motivated Denise to solve a problem for her daughter. [18:45]* How Denise's nanny motivated her to create a business. [20:41]* The early days of Partake Foods and overcoming challenges. [22:08]* Barriers to entry in the food allergy consumer market. [29:27]* How their product list has changed over time. [30:22]* Raising money beyond bootstrapping. [30:50]* Managing stress and burnout. [33:48]* Investors who initially said no but later wanted to participate. [37:48]* Fundraising advice for other entrepreneurs. [38:30]* Why it is a mistake to try to grow too quickly. [40:15]* What's keeping Denise up at night at this stage of the business. [43:02]* How Denise involves her daughter in the business as chief taste tester. [45:45]* Advice for women balancing life at home with running a business. [47:44]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Denise:* Instagram: https://www.instagram.com/partakefoods/* Website: https://partakefoods.com/ Hosted on Acast. See acast.com/privacy for more information.

Gabby Reece is a volleyball legend, host of The Gabby Reece Show podcast which ranks No. 1 in the mental health category, New York Times bestselling author, and serial entrepreneur. Together with her husband, big-wave surf pioneer and entrepreneur Laird Hamilton, they run the plant-based food company Laird Superfood along with many other businesses in the health and wellness category, including Laird Apparel and XPT. In our episode together, we talk to Gabby about one theme in her life that stands out: being an outsider and how it's shaped every single life and career move she's had. She shares her experiences of not fitting into conventional family structures, being a tall athlete in a non-traditional sport, and feeling like an island in her personal and professional life. Gabby emphasizes the importance of embracing who you are and finding the lessons and skills needed to navigate your unique path. We also talk about her journey building Laird Superfood with her husband and a behind the scenes look into what it takes to create a wellness brand with high-quality products. Gabby shares tips for embracing discomfort and seeing challenges as part of the journey, why we should all trust the universe, and so much more. In this episode, we'll talk to Gabby about:* Why being an outsider has been a recurring theme in Gabby's life. [02:04]* Managing the urge to fit in during her teenage years. [05:24]* Gabby's strong survival patterns throughout her life. [07:35]* How Gabby manages motherhood and business. [11:32]* The unfolding of Gabby's wellness journey. [16:58]* Mindset similarities between sports and business. [19:07]* Adaptability and resilience in life. [22:27]* The origin of the idea for Laird's Superfoods. [26:01]* Gabby's other entrepreneurial ventures.[30:33]* The philosophy behind Laird's Superfoods. [33:40]* Gabby's transition from professional athlete to entrepreneur. [34:57]* The importance of having a clear why and purpose. [27:22]* What keeps Gabby motivated and inspired. [41:37]* How Gabby and her husband handle scrutiny. [43:14]* Managing investors and stocks. [45:32]* The most important do's and don'ts when starting a business with your partner. [48:07]* Balancing feminine and masculine perspectives. [51:50]* Advice on trusting oneself. [55:50]* Why women shouldn't overcompensate by doing things like men. [58:51]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Gabby:* Website: https://gabriellereece.com/* Website: https://lairdsuperfood.com/* Instagram: https://www.instagram.com/lairdsuperfood/* Instagram: https://www.instagram.com/gabbyreece/ Hosted on Acast. See acast.com/privacy for more information.

Ever experience constipation or anxiety? Many women can relate… Get ready to dive into the complex connections between the gut-brain axis, mental health, and hormones with returning guest Dr. Mary Pardee, a leading expert in gut health. We debunk myths, highlight the latest research, and provide actionable strategies to nurture both gut health and mental well-being.In this episode you'll learn: * What to implement today for better gut health* How mental health impacts amenorrhea * What to do if your digestion gives you anxiety* If probiotics are really worth it* How fasting can impact constipation* And more…Dr. Mary Pardee became a Functional Medicine specialist focusing on gut-brain health to fill the void left by her own journey, longing for a doctor who would truly listen, empathize and uncover the root causes of her health challenges. From childhood through early adulthood, she battled chronic stomach issues including constipation, small intestinal bacterial overgrowth (SIBO), and reflux. Traditional medical treatments provided temporary relief through medications, but failed to address the underlying issues. Driven by her own struggles, Dr. Pardee returned to school with a mission to heal herself and others. Today, she is grateful to have overcome gastrointestinal symptoms and regained her quality of life, no longer constrained by dietary restrictions. Her focus has since shifted to longevity and preventative medicine, where she helps individuals extend both their lifespan and health span.This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Dr. Mary:* Website: https://www.modrnmed.com/* Instagram: https://www.instagram.com/dr.marypardee/ Hosted on Acast. See acast.com/privacy for more information.

Katie Rosen Kitchens is the co-founder and editor in chief of FabFitFun, a beauty and lifestyle subscription box company. Back in 2010, Katie and her co-founders saw a chance to create a brand that felt like your best friend who knew everything about fashion and beauty. They started FabFitFun as an editorial brand, built a cult following, and then launched their subscription boxes. They were one of the first to offer full-sized products at a fraction of the cost. They've sold over 38 million subscriptions and have become the go-to destination for discovering and indulging in the latest trends. Katie has led the company's evolution from a female-focused media brand to a dynamic force at the intersection of content, community, and commerce. In this week's episode, Katie shares the importance of chasing dreams over money, the power of storytelling for brands, her biggest learnings from her TV and writing career, and how FabFitFun grew from a side hustle to a full-time business. Katie walks us through their mission to deliver happiness to their customers and build trust every step of the way, which has been crucial to their success. She discusses the transition from running a media company to a subscription consumer goods company, curating the first box despite many rejections, and the many mistakes she faced while scaling the brand. Katie also shares insights on her relationship with her co-founders, how letting go of anxiety and perfection will help achieve goals, why you should always start before you're ready, and so much more.In this episode, we'll talk to Katie about:Strategies for confronting the uncertainties in life. [03:29]Happy accidents that led to the founding of FabFitFun. [04:38]Katie's upbringing and lessons on freedom and happiness. [08:12]Blogging and connecting with her co-founders. [11:06]How the subscription model idea came in the early days. [13:50]Testing products and learning from failures. [17:06]Handling rejection and her sources of motivation. [21:13]Overcoming logistical challenges in shipping subscription boxes. [24:27]Katie's crisis management strategies. [27:52]Maintaining an open communication with customers. [31:16]Qualities of an effective storyteller. [31:58]Key factors that contributed to the growth of FabFitFun. [35:55]Balancing the launch of subscription boxes with motherhood. [42:02]Relationship with her co-founders. [48:03]Division of responsibilities among Katie and her co-founders. [50:33]Embracing imperfection and taking the leap. [53:34]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Katie:* Website: https://fabfitfun.com/* Instagram: https://www.instagram.com/fabfitfun/* Instagram: https://www.instagram.com/katieakitchens/ Hosted on Acast. See acast.com/privacy for more information.

Emily Hikade is the founder and CEO of Petite Plume, a luxury sleepwear brand made with the highest quality fabrics.For nearly two decades, Emily worked for the CIA, serving overseas in Africa, the Middle East, and Asia. During this time, she was also a mother to four young boys, none of whom knew about her career. Everything changed when she was on a mission and the plane she was in nearly crashed, almost taking her life. The thought of her children growing up without their mother was unbearable, and she knew she had to make a drastic change in her lifestyle. In 2015, while still living and working abroad, she bootstrapped and launched Petite Plume. Since its launch, Emily has grown the business into one of the most well-known luxury pajama brands, with a cult following and celebrity fans like Jimmy Fallon, Gwyneth Paltrow, Kevin Hart, and Prince George, to name a few. This self-funded brand has doubled year over year since its inception and has been profitable since its first year.In this week's episode, Emily takes us through her journey from growing up in Wisconsin, where her fascination with travel and passion for languages began, to her remarkable career as a CIA agent, navigating war zones and negotiating with affiliates of terrorist organizations. She shares about the early days of the business, starting it as a side hustle in East Africa and navigating challenges like horrible Wi-Fi on location, self-funding the business, and creating awareness with no connections in the retail space. Emily talks about her strategic approach to business, the importance of slow, organic, year-over-year growth, and how she avoids burnout while leading a growing business and being a mother of four. She discusses the biggest lessons she has learned running Petite Plume for nearly a decade, and so much more. In this episode, we'll talk to Emily about:* Emily's childhood and her fascination for travel. [02:54]* Working in the White House and starting a career with the CIA. [03:05]* Emily's pivotal experiences as a CIA Officer. [05:36]* The origin of the idea for Petite Plume. [15:46]* Building Petite Plume as a side hustle in a foreign country. [18:42]* Getting into 200 stores during the first year. [21:13]* Being self-funded over the past nine years. [23:37]* Prince Charles wearing their flagship product, the pajamas. [27:44]* Emily's transferable skills as a CIA Officer to entrepreneur. [33:48]* How Emily prevents burnout. [35:70]* Perspective on stress as a CIA Officer and entrepreneur. [42:10]* The surprising aspects of building Petite Plume. [47:26]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Emily:* Website: https://www.petite-plume.com/* Instagram: https://www.instagram.com/petiteplume/* Instagram: https://www.instagram.com/emilyhikade/ Hosted on Acast. See acast.com/privacy for more information.

Delve into the fascinating world of seed cycling with Yasmin and Kaya, the co-founders of Beeya, a wellness company dedicated to natural, food-based solutions for hormonal imbalances. In this episode they explain how incorporating flax, pumpkin, sesame, and sunflower seeds into your diet can serve as hormonal medicine, supporting the balance of estrogen and progesterone throughout different phases of a woman's life. Whether you're menstruating, perimenopausal, or postmenopausal, this insightful discussion reveals how seed cycling can enhance mood, energy, and sleep.  To view full show notes, more information on our guests, resources mentioned in the episode, discount codes, transcripts, and more, visit https://drmindypelz.com/ep241 Yasmin Nouri and Kaya Purohit are co-founders of Beeya, a wellness company helping women overcome hormonal imbalances using natural, food-based solutions and deep education about the impact of lifestyle on total body health. Inspired by their own struggles and seed-cycling journeys, Beeya is a simple way to support hormones and help women revolutionize their own health through all life stages. Check out our fasting membership at resetacademy.drmindypelz.com. Please note our medical disclaimer.