Podcasts about Shanghai

Municipality in the People's Republic of China

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    MMA Daily
    Walker Shines in Shanghai

    MMA Daily

    Play Episode Listen Later Aug 28, 2025 70:20


    August 26, 2025"Walker Shines in Shanghai"• UFC Shanghai Recap-Johnny Walker vs Zhang Mingyang-Brian Ortega vs Aljamain Sterling• MMA News-PFL World Tournament Concludes-RDR vs "Fluffy" Headlines UFC Vancouver-UFC Cuts Ties with Bryan Battle-Gable Stevenson Goes Into MMA-Strickland Suspended Six Months

    The John Batchelor Show
    Preview: PRC Property. Colleague Anne Stevenson-Yang comments on how so many let the property bubble inflate for so long. More later.

    The John Batchelor Show

    Play Episode Listen Later Aug 27, 2025 1:17


    Preview: PRC Property. Colleague Anne Stevenson-Yang comments on how so many let the property bubble inflate for so long. More later. 19330 SHANGHAI

    Sinica Podcast
    Trump's India Tariff Tirade: A Gift to Beijing? With Evan Feigenbaum

    Sinica Podcast

    Play Episode Listen Later Aug 27, 2025 63:36


    This week on the Sinica Podcast, I welcome back Evan Feigenbaum, Vice President for Studies at the Carnegie Endowment for International Peace. Evan served for many years as a State Department official, was the Deputy Assistant Secretary of State for South Asia and Central Asia among his numerous positions in government, and was instrumental in building the U.S.-India relationship after 2000 — only to watch Trump round on India in recent months, slapping large punitive tariffs on the South Asian giant ostensibly over its purchases of Russian oil. What motivated Trump? And how does this look from New Delhi and from Beijing? Will China capitalize on the strains in the U.S.-Indian relationship? Listen and find out.As this show is news pegged, I decided to release it as soon as I finished the edit, rather than wait for the transcript. I'll update this podcast page when the transcript comes back.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Cofield and Company
    8/26 H1 - An Adam Hill Gift

    Cofield and Company

    Play Episode Listen Later Aug 27, 2025 41:50


    The private event held at Tom Brady's Hall of Excellence in Las Vegas, NV. CBS Sports college football reporter, Brandon Marcello joins Cofield & Company to discuss his feature article on Dan Mullen's first season as the head coach of UNLV football, review the anger from SEC fans over Dan Mullen leaving the conference, and give his thoughts on Dan Mullen's strategy of overhauling the Rebel roster with transfer players. Recap of the Las Vegas Aces' 79-74 victory over the Chicago Sky. MMA insider and host of The Autumn Windbags, RJ Clifford joins Cofield & Co. to discuss the Las Vegas Raiders trading a sixth-round pick for Cleveland Browns' quarterback Kenny Pickett, review the Raiders signing free-agent wide receiver Amari Cooper, and recap the UFC Fight Night 257 event that took place in Shanghai, China.

    Business Matters
    US central bank governor to sue Trump

    Business Matters

    Play Episode Listen Later Aug 27, 2025 49:27


    Federal Reserve governor Lisa Cook will file a lawsuit challenging her removal by President Donald Trump, marking a major escalation in the president's battle with the US central bank. So does President Trump have the power to fire the governor? Roger Hearing hears from a legal expert and former Cleveland Federal reserve President, to Loretta Mester.And in just a few hours' time, unless there's a last-minute change of heart, Indians will be dealing with 50% tariffs on most exports to the United States. It's punishment for New Delhi's purchases of Russian oil, which Washington argues helps finance Moscow's war in Ukraine.Roger will be joined throughout the programme by two guests on opposite sides of the world - Andy Xie, an independent economist normally in Shanghai but currently in Kamamoto, Japan on holiday - and Takara Small, National Technology Columnist, CBC, in Toronto.

    UFC Unfiltered with Jim Norton and Matt Serra
    Brad Tavares, Charles Johnson & UFC Shanghai reactions

    UFC Unfiltered with Jim Norton and Matt Serra

    Play Episode Listen Later Aug 26, 2025 57:14


    On today's UFC Unfiltered, Matt Serra and Jim Norton welcome middleweight veteran Brad Tavares and flyweight contender Charles Johnson. Two weeks out from UFC Paris, Tavares explains how he's keeping his 37-year-old body primed to break his tie with Michael Bisping for the most middleweight wins in UFC history. Fresh off a $50K bonus knockout in Shanghai, Johnson recaps his win over Lone'er Kavanagh, the story behind his “skullet” haircut, and the decision to speak directly to Chinese fans in their own language during his Octagon interview. Plus, Jim and Matt share their takeaways from UFC Shanghai — including celebrating Aljamain Sterling's co-main event victory.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The HR L&D Podcast
    Belonging, Inclusion & the Future of Human Connection at Work with Greg Morley

    The HR L&D Podcast

    Play Episode Listen Later Aug 26, 2025 58:45


    Download Deel's free AI-powered HR guide and discover how to streamline processes, stay compliant, and scale globally with ease: https://shorturl.at/Y1ySBWhat does it really mean to belong at work? In this episode of the HR L&D Podcast, Nick Day sits down with Greg Morley — global HR leader, former Head of DEI at Moët Hennessy, and author of BOND: Belonging and the Keys to Inclusion and Connection.Greg shares powerful insights from his 20+ year career at Disney, Hasbro, and LVMH, where he led multicultural teams across the US, Europe, and Asia. Together, Nick and Greg explore:Why belonging is the foundation of inclusion and employee engagementHow leaders can build psychological safety and connection in diverse workplacesThe challenges of driving global DEI initiatives across regions and culturesPractical steps HR professionals can take to embed inclusion into daily practicesWhy belonging is the future of work — and how it impacts retention, innovation, and growthWhether you're an HR leader, people manager, or business owner, this conversation will help you understand why belonging matters and how you can create a workplace where everyone feels valued and connected.

    New Books Network
    Dan Wang, "Breakneck: China's Quest to Engineer the Future" (Norton, 2025)

    New Books Network

    Play Episode Listen Later Aug 26, 2025 62:50


    Dan Wang is a research fellow at Stanford University's Hoover History Lab, and previously a fellow at Yale Law School's Paul Tsai China Center. Before that, he was an analyst focused on China's technology capabilities at Gavekal Dragonomics, based across Hong Kong, Beijing, and Shanghai. Dan is perhaps best known for a series of annual letters, published between 2017-2023, which encapsulate his reflections on Chinese society; his writing has also appeared in other outlets including Foreign Affairs, The Atlantic, The New York Times, and beyond. In this New Books Network Episode, Dan discusses his debut book Breakneck: China's Quest to Engineer the Future (Norton, 2025). Styled as an aggregation of seven of his famed annual letters, Breakneck presents a dichotomy of China and the US as an “engineering state” and "lawyerly society” respectively, and traces how China's “engineering state” has shaped Chinese society over the last decade.  Breakneck is now available for purchase online and in physical bookstores. Show notes: Dan's website Dan's annual letters: 2023, 2022, 2021, 2020, 2019, 2018, 2017 Dan's blogpost about Breakneck, which we reference several times in the episode China-related English books that Dan mentions: The Halls of Uselessness (Simon Leys), Other Rivers (Peter Hessler), Invitation to a Banquet (Fuchsia Dunlop) Chinese-language movies from 2017+ that Anthony recommends for illustrating a diverse spectrum of sociopolitical noteworthiness: Wolf Warrior 2 (for China's nationalistic/geopolitical narrative), Upstream (for China's tech industry/labor market), Detention (for Taiwanese popular memory on authoritarianism); plus two additional movies not mentioned in the episode — Ne Zha 2 (for China's soft power potential) and Limbo (for a dark taste of Hong Kong's contemporary malaise).  Chinese-language movies that Dan recommendations: Caught by the Tides (Jia Zhangke), One Second (Zhang Yimou) Anthony Kao is a writer who intersects international affairs and cultural criticism. He founded/edits Cinema Escapist—a publication exploring the sociopolitical context behind global film and television—and also writes for outlets like The Guardian, Al Jazeera, The Diplomat, and Eater. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

    New Books in East Asian Studies
    Dan Wang, "Breakneck: China's Quest to Engineer the Future" (Norton, 2025)

    New Books in East Asian Studies

    Play Episode Listen Later Aug 26, 2025 62:50


    Dan Wang is a research fellow at Stanford University's Hoover History Lab, and previously a fellow at Yale Law School's Paul Tsai China Center. Before that, he was an analyst focused on China's technology capabilities at Gavekal Dragonomics, based across Hong Kong, Beijing, and Shanghai. Dan is perhaps best known for a series of annual letters, published between 2017-2023, which encapsulate his reflections on Chinese society; his writing has also appeared in other outlets including Foreign Affairs, The Atlantic, The New York Times, and beyond. In this New Books Network Episode, Dan discusses his debut book Breakneck: China's Quest to Engineer the Future (Norton, 2025). Styled as an aggregation of seven of his famed annual letters, Breakneck presents a dichotomy of China and the US as an “engineering state” and "lawyerly society” respectively, and traces how China's “engineering state” has shaped Chinese society over the last decade.  Breakneck is now available for purchase online and in physical bookstores. Show notes: Dan's website Dan's annual letters: 2023, 2022, 2021, 2020, 2019, 2018, 2017 Dan's blogpost about Breakneck, which we reference several times in the episode China-related English books that Dan mentions: The Halls of Uselessness (Simon Leys), Other Rivers (Peter Hessler), Invitation to a Banquet (Fuchsia Dunlop) Chinese-language movies from 2017+ that Anthony recommends for illustrating a diverse spectrum of sociopolitical noteworthiness: Wolf Warrior 2 (for China's nationalistic/geopolitical narrative), Upstream (for China's tech industry/labor market), Detention (for Taiwanese popular memory on authoritarianism); plus two additional movies not mentioned in the episode — Ne Zha 2 (for China's soft power potential) and Limbo (for a dark taste of Hong Kong's contemporary malaise).  Chinese-language movies that Dan recommendations: Caught by the Tides (Jia Zhangke), One Second (Zhang Yimou) Anthony Kao is a writer who intersects international affairs and cultural criticism. He founded/edits Cinema Escapist—a publication exploring the sociopolitical context behind global film and television—and also writes for outlets like The Guardian, Al Jazeera, The Diplomat, and Eater. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/east-asian-studies

    BioCentury This Week
    Ep. 317 - Biotech IPOs, FDA-Stealth & Patent Threat

    BioCentury This Week

    Play Episode Listen Later Aug 26, 2025 24:12 Transcription Available


    There's been a rare IPO filing on NASDAQ as LB Pharma looks to test the market during a year that has seen little activity among U.S. biotechs even as green shoots continue to appear on the Hong Kong stock exchange. On the latest BioCentury This Week podcast, BioCentury's analysts discuss the market for biotech IPOs on NASDAQ and in Hong Kong.The analysts then assess FDA's about-face on Stealth BioTherapeutics' Barth syndrome therapy, putting the decision in the context of a changing regulatory agency; and a BioCentury Guest Commentary that argues that the university-industry engine that drives U.S. innovation is under attack. Also mentioned on this week's podcast: BioCentury's 33rd Back to School package, which reimagines FDA; the upcoming 12th China Healthcare Summit in Shanghai; the evolution of dealmaking in China; and Annalisa Jenkins' take on MHRA and the U.K. biotech ecosystem on The BioCentury Show.View full story: https://www.biocentury.com/article/656849#Biotech #IPO #Pharma #FDA #RareDisease #Biopharma #DrugDevelopment #HealthcareInnovation #HongKongIPO00:00 - Introduction 02:48 – LB Pharma Tests IPO Market07:01 – Hong Kong IPO Momentum09:53 – China Summit Preview13:40 – FDA Reversal on Stealth Bio18:15 – Bayh-Dole Clash & Innovation ThreatsTo submit a question to BioCentury's editors, email the BioCentury This Week team at podcasts@biocentury.com.Reach us by sending a text

    The Mouse and Me
    Magical Moments - Opposites Attract(ions)

    The Mouse and Me

    Play Episode Listen Later Aug 26, 2025 27:39


    This Magical Moments is Opposites Attract(ions). See what we did there? Scott will be talking about some of the major rides that are at both the Disneyland Resort and at Walt Disney World and what makes them different from each other. Each Disney park, whether in Anaheim, Orlando, Paris, Hong Kong, Shanghai, or Tokyo, has a distinct identity and theme, and all of these influence the selection and adaptation of rides.The size and layout of each park can also impact the design and placement of rides. For example - Disneyland in California, being smaller, has different versions of rides compared to the larger Walt Disney World to fit within the park's footprint. There's also technology. As it evolves, Imagineers can incorporate new features and effects into rides when recreating them for another park. And then there's Guest feedback to identify popular rides and make improvements or adaptations to enhance the overall attraction experience. So…with all of that in mind…jump in and enjoy this episode!Email: TheMouseAndMePodcast@gmail.comSupport: www.patreon.com/themouseandmeFB and Instagram: “The Mouse and Me”Music by Kevin MacLeod from https://incompetech.filmmusic.io

    New Books in World Affairs
    Dan Wang, "Breakneck: China's Quest to Engineer the Future" (Norton, 2025)

    New Books in World Affairs

    Play Episode Listen Later Aug 26, 2025 62:50


    Dan Wang is a research fellow at Stanford University's Hoover History Lab, and previously a fellow at Yale Law School's Paul Tsai China Center. Before that, he was an analyst focused on China's technology capabilities at Gavekal Dragonomics, based across Hong Kong, Beijing, and Shanghai. Dan is perhaps best known for a series of annual letters, published between 2017-2023, which encapsulate his reflections on Chinese society; his writing has also appeared in other outlets including Foreign Affairs, The Atlantic, The New York Times, and beyond. In this New Books Network Episode, Dan discusses his debut book Breakneck: China's Quest to Engineer the Future (Norton, 2025). Styled as an aggregation of seven of his famed annual letters, Breakneck presents a dichotomy of China and the US as an “engineering state” and "lawyerly society” respectively, and traces how China's “engineering state” has shaped Chinese society over the last decade.  Breakneck is now available for purchase online and in physical bookstores. Show notes: Dan's website Dan's annual letters: 2023, 2022, 2021, 2020, 2019, 2018, 2017 Dan's blogpost about Breakneck, which we reference several times in the episode China-related English books that Dan mentions: The Halls of Uselessness (Simon Leys), Other Rivers (Peter Hessler), Invitation to a Banquet (Fuchsia Dunlop) Chinese-language movies from 2017+ that Anthony recommends for illustrating a diverse spectrum of sociopolitical noteworthiness: Wolf Warrior 2 (for China's nationalistic/geopolitical narrative), Upstream (for China's tech industry/labor market), Detention (for Taiwanese popular memory on authoritarianism); plus two additional movies not mentioned in the episode — Ne Zha 2 (for China's soft power potential) and Limbo (for a dark taste of Hong Kong's contemporary malaise).  Chinese-language movies that Dan recommendations: Caught by the Tides (Jia Zhangke), One Second (Zhang Yimou) Anthony Kao is a writer who intersects international affairs and cultural criticism. He founded/edits Cinema Escapist—a publication exploring the sociopolitical context behind global film and television—and also writes for outlets like The Guardian, Al Jazeera, The Diplomat, and Eater. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/world-affairs

    The John Batchelor Show
    2: Preview: PRC Guangdong Province. Colleague Gordon Chang comments on the relentless decline of the low-end manufacturers in Guangdong. More later.

    The John Batchelor Show

    Play Episode Listen Later Aug 25, 2025 1:55


    Preview: PRC Guangdong Province. Colleague Gordon Chang comments on the relentless decline of the low-end manufacturers in Guangdong. More later. 1890 SHANGHAI

    Fights Gone By w/ Jack Slack
    232 - Sad and Bad Fights in Shanghai

    Fights Gone By w/ Jack Slack

    Play Episode Listen Later Aug 25, 2025 19:44


    Kings and Generals: History for our Future
    3.164 Fall and Rise of China: Battle of Lake Tai

    Kings and Generals: History for our Future

    Play Episode Listen Later Aug 25, 2025 37:23


    Last time we spoke about the crossing of Nanjing's Rubicon. By November 1, Shanghai had become a lost cause, the Chinese were forced to retreat. In the wake of this turmoil, the Japanese set their sights on Nanjing, keenly aware that its fall would spell disaster for Chiang Kai-Shek's government. Despite the desperate situation, guerrilla fighters began fortifying the city as civilians rallied to support the defense, preparing for the inevitable assault that loomed. However, political divisions plagued the Chinese leadership, with some generals advocating for abandoning the city. After intense discussions, it was decided that Nanjing would be a hill worth dying on, driven largely by propaganda needs. As November 12 approached, Japanese troops rapidly advanced west, capturing towns along the way and inflicting unimaginable brutality. On November 19, Yanagawa, a commander, took the initiative, decreeing that pursuing the retreating Chinese forces toward Nanjing was paramount.    #164 The Battle of Lake Tai Welcome to the Fall and Rise of China Podcast, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about the history of Asia? Kings and Generals have an assortment of episodes on history of asia and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel where I cover the history of China and Japan from the 19th century until the end of the Pacific War. As the Chinese troops fled westwards, at 7:00 am on November 19th, Yanagawa issued instructions to his troops in the field. “The enemy's command system is in disarray, and a mood of defeat has descended over their entire army. They have lost the will to fight. We must not miss the opportunity to pursue the enemy to Nanjing.” The order went out to the 10th Army, sending, the 6th, 18th, and 114th Divisions west along the southern shore of Lake Tai, passing through Huzhou before turning right towards Nanjing. The Kunisaki Detachment, trained for rapid movement by water and land, was ordered east along the Yangtze River near Wuhu city and, if possible, cross the river to cut off the Chinese Army's retreat from Nanjing. Yanagawa envisioned an operation unlike any other conducted by the Japanese Army in recent history. He believed this could not only end the war but also surpass previous victories, such as the defeat of tsarist Russia more than three decades earlier. Confident in a swift victory, he wrote in a follow-up message to his commanders, “The day is near when the banner of the Rising Sun will fly over Nanjing's city wall.” However, Yanagawa's order elicited panic in Tokyo once it became known. His superiors viewed it as an outrageous attempt to entirely change the war focus away from the north. They understood that taking Nanjing was primarily a political decision rather than a strategic one. There was still hopes of finding terms through the Germans to end the conflict, thus carving up more of China. The Japanese did not want to become bogged down in a real war. Major General Tada was particularly opposed to increasing efforts on the Shanghai front. He belonged to a faction that believed the best way to avoid a quagmire in China was to deliver a swift, decisive blow to the Chinese Army. This mindset had turned him into a major advocate for landing a strong force in Hangzhou Bay in early November. Nevertheless, he had initially resisted expanding operations to the Suzhou-Jiaxing line, only relenting on the condition that this line would not be crossed under any circumstances. Tada's immediate response was to halt the 10th Army's offensive. Shimomura Sadamu, Ishiwara Kanji's hardline successor as chief of operations, strongly disagreed, arguing that field commanders should have the authority to make significant decisions. Undeterred, Tada insisted on restraining the field commanders, and at 6:00 pm on November 20th, the Army General Staff sent a cable to the Central China Area Army reprimanding them for advancing beyond Order No. 600, which had established the Suzhou-Jiaxing line. The response from the Central China Area Army arrived two days later whereupon the field commanders argued that Nanjing needed to be captured to bring the war to an early conclusion. To do otherwise, they argued, would provide the enemy with an opportunity to regain the will to fight. Moreover, the officers claimed that delaying the decisive battle would not sit well with the Japanese public, potentially jeopardizing national unity. On the same day it responded to Tokyo, the Central China Area Army instructed the 10th Army to proceed cautiously: “The pursuit to Nanjing is to be halted, although you may still send an advance force towards Huzhou. Each division is to select four or five battalions to pursue the enemy rapidly”. The remainder of the troops were instructed to advance towards Huzhou and prepare to join the pursuit “at any time.” Meanwhile Chiang Kai-shek officially appointed Tang Shengzhi as the commandant of Nanjing's garrison. Born in 1889, Tang embodied the era of officers leading China into war with Japan. They straddled the line between old and new China. During their youth, they lived in a society that had seen little change for centuries, where young men immersed themselves in 2,000-year-old classics to prepare for life. Like their ancestors across countless generations, they were governed by an emperor residing in a distant capital. Following the 1911 revolution, they embraced the new republic and received modern military training, Tang, for instance, at the esteemed Baoding Academy in northern China. Yet, they struggled to fully relinquish their traditional mindsets. These traditional beliefs often included a significant distrust of foreigners. Before his appointment as garrison commander, Tang had led the garrison's operations section. During this time, Chiang Kai-shek suggested that he permit the German chief advisor, General Alexander von Falkenhausen, to attend staff meetings. Tang hesitated, expressing concern due to Falkenhausen's past as a military official in Japan and the current alliance between Germany, Italy, and Japan. “That's not good, is it?” he asked. Chiang reassured him that Falkenhausen was an experienced officer who remembered earlier loyalties despite political shifts in Berlin. “It's all right,” Chiang insisted, “we can trust him.” Reluctantly, Tang acquiesced but never fully trusted the German officer. Tang also faced issues with morale. He was Hunanese, the majority of his troops were locals, many from Nanjing. Tang also suffered from many ongoing illnesses. While he put on a bravado face, its unlikely he expected to be able to defend the capital for very long. On November 19th, the IJA 16th division and Shigeto Detachment conquered Changshu, a crucial point along the Wufu defense line, spanning from Fushan on the Yangtze to Suzhou and then to Wujiang sitting on the shores of Lake Tai. The fight for Changshu had surprised the Japanese. As they approached they ran into a network of interlocking cement pillboxes that had to be taken individually, resulting in heavy casualties. Frequently, when the Japanese believed they had finally destroyed a position and advanced, they were dismayed to discover that some defenders remained alive, continuing to fire at their flanks. Another obstacle facing them was Chinese artillery. During the night's capture of the city, the Japanese makeshift camps were hit relentlessly by bombardment. That same day further south, the IJA 9th division captured Suzhou , reporting to the press they did so without firing a single shot. General Matsui wrote in his diary “The enemy troops near Suzhou have completely lost their morale. Some soldiers are discarding their equipment and surrendering, while others flee westward in utter chaos. Our forces have not encountered the resistance we anticipated. So far, the Shanghai Expeditionary Force has achieved all its objectives. I am thrilled by this.” In reality, this was mere propaganda. The IJA 9th Division actually had to overpower a series of Chinese pillboxes outside the city. Once they entered through the medieval walls, they faced the task of eliminating pockets of resistance one by one. According to Japanese sources, over 1,000 Chinese soldiers were killed during these clearing operations. The Japanese found a wealth of spoils in Suzhou. Among the booty were 100 artillery pieces and other military equipment. Historically known as one of China's wealthiest cities, Suzhou still contained an abundance of loot even after months of conflict. Many Japanese soldiers had their pockets filled with cigarettes after raiding a tobacco factory, while others transported barrels filled with coins after robbing a bank. Meanwhile the government had officially moved from Nanjing to Chongqing. Chongqing was an unusual choice for the new capital as it was historically something of a backwater, not very cosmopolitan such as the great coastal cities in the east. However it was distant enough to be out of reach from the Japanese land forces, but not so distant that it would make governing China impossible. Not all the governmental agencies moved to Chongqing at once. The foreign ministry first moved to Wuhan, as did most of the foreign diplomats. Yet out of some several hundred foreign nationals, 30 American and 19 British did stay behind in Nanjing. Tang Shengzhi met with the remaining foreign community and began promising them guarantees of their lives and property would be protected to the fullest. In turn the foreign community were thinking up ways to help defend the city's civilian population. They formed a special demilitarized district, akin to the one in Shanghai. They named it the Jacquinot Safety Zone after its founder, French Jesuit Robert Jacquinot de Besange. An international committee for establishing a neutral zone for noncombatants in Nanjing was formed on November 19th and famously John Rabe chaired it. The committee knew their neutral zone depended solely upon Japan respecting it, thus Rabe was an ideal pick for chairman. Meanwhile Chiang Kai-Shek was determined to stay for as long as possible in Nanjing, and remain in the public view to maintain morale. Song Meiling also went around touring the capital by automobile to raise public spirit. Preparations for battle were being dished out in haste. Du Yuming, the commander of Nanjing's armored regiment was called up to the headquarters of He Yingqin, then chief of staff. There Du was briefed on Chiang Kai-Shek's war plans and how his tiny armored force would fit in. He Yingqin said “It has been decided that Tang Shengzhi is to defend Nanjing. Chairman Chiang wants the German vehicles to stay in Nanjing and fight.” This was referring to their Leichter Panzerspahwagen or “sd KFZ 221” armored cars. These were recent purchases from Germany. Du questioned using them however “The German vehicles are the best armor we have at the moment, but they have no cannon, only machine guns, so their firepower is limited. We just have 15 of them. And they are not suited for the terrain around Nanjing, with all its rivers and lakes.” Du instead argued for using the British-made Vickers Carden Lloyd tanks. Of these China had recently purchased the amphibious variants. Du said “Those tanks both have machine guns and cannon, and they can float. They are much more useful for the Nanjing area.” He further suggested the tanks might even make it to the other side of the Yangtze once all hope was out. To this He replied “No, don't even think about crossing the Yangtze. The chairman wants the tank crews to fight to the death.” As far as war strategy was concerned, China had actually developed one against Japan decades prior. Ever since the nasty conflicts between the two nations had broken out back during the Great War days, China sought an answer to Japan's aggression. One man rose to the occasion, a young officer named Jiang Baili. In 1922 Jiang wrote “The only way to prevail over the enemy, will be to do the opposite of what he does in every respect. It will be to his advantage to seek a quick resolution; we should aim for protracted warfare. He will try to focus on a decisive blow at the front line; we should move to the second line of defense and rob him of the opportunity to concentrate his forces in one place.” Soon Jiang became the forefather in China for theories involving protracted war. One could also call it a war of attrition, and it was the type of war suited to China. In the words of Jiang “We should thank our ancestors. China is blessed with two major advantages, a vast land area and a huge population. Abstaining from fighting will be enough. And if we do fight, we should drag it out. We should force the front to move west, and turn our weakness into strength, while allowing the enemy to overstretch himself”. China's geography significantly influenced Jiang's military strategy. In his works titled Organization of Mechanized Forces, Jiang wrote “The flat North Chinese plain offers ideal conditions for a large mechanized army. In contrast, the agricultural regions further south, characterized by their mix of rice paddies and waterways, are far less suitable.” Faced with a technologically superior enemy, China had no option but to draw the opponent away from the north, where their armored units would dominate the battlefield, to the Yangtze River area, where their mobility would be severely restricted. Jiang served as the director of the prestigious military academy at Baoding, near Beijing, where he could instill his philosophies in the minds of upcoming leaders of the Chinese armed forces, including Tang Shengzhi. Tang was able to put Jiang's theories into practice. In the autumn of 1935, he played a crucial role in planning and executing the decade's largest military maneuver. Conducted south of the Yangtze, between Nanjing and Shanghai, this drill involved over 20,000 troops, allowing for a realistic simulation of battle conditions. Its primary objective was to test the strategy of "luring the enemy in deep." Upon concluding the maneuver, Tang described the location as exceptionally well chosen, a tank commander's nightmare. The area consisted of steep hills alongside rivers, with very few robust roads and virtually no bridges capable of supporting tanks. Countless small paddy fields were divided by dikes that rarely exceeded a few feet in width, perfectly suited for swift infantry movements but utterly inadequate for tracked vehicles. It appeared to be a graveyard for any mechanized army. As the war broke out with Japan, Jiang's ideas initially seemed validated. Chiang Kai-shek deliberately refrained from deploying his best troops to the northern Beijing area. Instead, he chose to instigate a significant battle in and around Shanghai, where the terrain presented the exact disadvantages for Japanese armor that Jiang had anticipated. Although the Japanese gradually introduced tactical innovations that allowed them to navigate the partly submerged paddy fields north and west of Shanghai, their tanks often found themselves forced along elevated roads, making them vulnerable targets for hidden Chinese infantry. For several weeks during September and October, the Shanghai area indeed resembled a quagmire, seemingly poised to ensnare the Japanese forces until they were utterly depleted. However, the successful Japanese landings in early November, first in Hangzhou Bay and then on the south bank of the Yangtze, dramatically changed things. The stalemate was broken, allowing the Japanese Army to advance despite the persistent challenges posed by the local geography. What would happen next would determine whether Jiang's theories from a decade earlier could work or if Japan's tanks would ultimately triumph even in the river terrain south of the Yangtze.  The Japanese field commanders' decision to shift their focus from defeating Chinese forces near Shanghai to pursuing them all the way to Nanjing, sent ripples throughout the ranks. Every unit had to reconsider their plans, but none felt the impact more acutely than the 6th Division. As one of the first contingents of the 10th Army to come ashore in Hangzhou Bay in early November, its soldiers had advanced with remarkable ease, cutting through the defenses like a knife through butter. Now, with orders to drive west towards Nanjing, they were required to make a huge U-turn and head south. Geography hurt them greatly, specifically the presence of Lake Tai. The original Shanghai Expeditionary Force, bolstered by the 16th Division and other newly arrived units, was set to advance north of the lake, while the 10th Army was tasked with operations to the south of it. This situation implied that the 6th Division had to hurry to catch up with the rest of the 10th Army.   Upon turning south, they reached Jiashan on November 21, only to face a brutal outbreak of cholera among their ranks, which delayed their advance by three days. Meanwhile the other elements of the 10th Army, including the Kunisaki Detachment and the 18th and 114th Divisions advanced  rapidly, entering Huzhou on November 23. To speed up their advance they had commandeered every vessel they could grab and tossed men in piece meal across the southern bank of Lake Tai to its western shore.  However the 10th army was unaware that they would soon face a brutal fight. As the Chinese government evacuated Nanjing, fresh troops from Sichuan province in southwest China were being unloaded at the city's docks and marched toward imminent danger. Starting to disembark on November 20, these soldiers formed the Chinese 23rd Group Army. They presented an exotic sight, sporting broad straw hats typical of southern China, often adorned with yellow and green camouflage patterns. While some appeared freshly uniformed, many were ill-prepared for the colder central Chinese winter, dressed in thin cotton better suited for subtropical climates. A number looked as ragged as the most destitute coolie. Nearly all wore straw shoes that required repairs every evening after a long day of marching. Their equipment was rudimentary and often quite primitive. The most common weapon among the newly arrived soldiers was a locally produced rifle from Sichuan, yet many had no firearms at all, carrying only “stout sticks and packs” into battle. Each division had a maximum of a dozen light machine guns, and radio communication was available only at the brigade level and above. The absence of any artillery or heavy equipment was quite alarming. It was as if they expected to be facing a warlord army of the 1920s. They were organized into five divisions and two brigades, supplied by Liu Xiang, a notable southern warlord. Remarkably, Liu Xiang had been one of Chiang Kai-shek's worst enemies less than a year prior. Now, Liu's troops fought alongside Chiang's against Japan, yet their loyalties remained fiercely provincial, listening to Liu Xiang rather than Chiang Kai-shek. China's warlord era never really ended. Chiang Kai-Shek was actually doing two things at once, meeting the enemy but also getting warlord troops away from their provincial powerbase. This in turn would reduce the influence of regional warlords. Now the Chinese recognized the had to stop the Japanese from reaching Wuhu, a Yangtze port city due south of Nanjing, basically the last escape route from the capital. If it was captured, those in Nanjing would be effectively stuck. General Gu Zhutong, who personally witnessed the chaotic evacuation of Suzhou, had already dispatched two divisions from Guangxi province to block the Japanese advance. However, they were quickly routed. Liu Xiang's troops were then sent to fill the gap on the battlefield. By the last week of November, the Japanese 10th Army and the newly arrived Sichuan divisions, were converging on the same area southwest of Lake Tai. Marching as quickly as possible, they were fated to clash in one of the bloodiest battles of the entire Nanjing campaign. As the Sichuanese troops reached the battlefield at the end of November, they  quickly realized just how ill-equipped they were to confront the modern Japanese Army. The Sichuan divisions hurried towards Lake Tai, primarily marching after sunset to avoid harassment from Japanese aircraft. A significant challenge for the soldiers was the condition of the roads, which were paved with gravel that wore down their straw shoes. Despite their best efforts to repair their footwear late at night, many soldiers found themselves entering battle barefoot. Along their route, they encountered numerous Chinese soldiers retreating. One particular column caught their attention; these troops were better uniformed and equipped, appearing as though they had not seen battle at all. They looked rested and well-nourished, as if they had just emerged from their barracks. This prompted unspoken doubts among the Sichuanese soldiers. Upon arriving in Guangde, the 145th Division quickly began fortifying its positions, particularly around a strategic airfield near the city and dispatched units towards the town of Sian. On November 25, skirmishes erupted throughout the day, and on the following day, the Chinese soldiers began facing the full force of the advancing enemy. Japanese planes bombed the Chinese positions near Sian, followed by rapid tank assaults from the 18th Japanese Division. Unaccustomed to combat against armored vehicles, they quickly routed. The Japanese forces rolled over the shattered Chinese defenses and advanced to capture Sian with minimal resistance. To make matters worse, amidst this critical moment when the Sichuan troops were engaged in their first battle against a foreign enemy, Liu Xiang, fell seriously ill. In his place, Chiang Kai-shek assigned one of his most trusted commanders, Chen Cheng. The Sichuanese soldiers were not happy with the new alien commander. Meanwhile, the Nine Power Treaty Conference in Brussels held its final session. The delegates concluded three weeks of fruitless discussions with a declaration that immediately struck observers as lacking any real substance. The decree stated “Force by itself can provide no just and lasting solution for disputes between nations,”. This was met with approval from all participants except Italy, one of Japan's few allies in Europe. They strongly urged that hostilities be suspended and that peaceful processes be pursued, but offered zero consequences for either belligerent should they choose not to comply. As they say today in politics, a nothing burger. China found itself resorting to shaming the international community into action, with barely any success.  In Berlin, the evening following the conference's conclusion, diplomats gathered as the Japanese embassy hosted a dinner to mark the first anniversary of the Anti-Comintern Pact. Among the guests, though he probably really did not want to be there, was Adolf Hitler. The Japanese Communications Minister, Nagai Ryutaro, speaking via radio stated “The Sino-Japanese conflict is a holy struggle for us. The objective is to hold the Nanjing government accountable for its anti-Japanese stance, to liberate the Chinese people from the red menace, and to secure peace in the Far East.” By hosting such an event, Germany was basically signalling that she would abandon her old Chinese ally to forge a stronger partnership with Japan. This was driving the world into two camps that would emerge as the Axis and Allies. My favorite boardgame by the way, I make a lot of goofy videos on my youtube channel about it.  Back at the front, a city sat midway along the Yangtze River between Shanghai and Nanjing, Jiangyin. By Chinese standards, Jiangyin was not a large city; its population numbered just 50,000, most of whom had already fled by the end of November. The city's military significance had considerably diminished after a naval battle in late September resulted in the sinking of half the Chinese fleet, forcing the remainder to retreat upriver. Nevertheless, the Chinese still maintained control on land. This became a pressing concern for the Japanese after the fall of Suzhou and Changshu led to the collapse of the Wufu defensive line. Consequently, the next line of defense was the Xicheng line, of which Jiangyin formed the northern end. The city stood directly in the path of the 13th Japanese Division, positioned at the far right of the front line. Jiangyin featured 33 partially fortified hills, and like many other cities in the region, its primary defense was a robust 10-mile wall constructed of brick and stone. Standing 30 feet high, the wall was reinforced on the inside by an earthen embankment measuring up to 25 feet in diameter. Defending Jiangyin alone was the 112th Division, comprising approximately 5,000 soldiers. Only in November did it receive reinforcements from the 103rd Division, which had previously participated in the brutal fighting in Shanghai and withdrew westward after the Japanese victory there. Like the 112th, the 103rd also consisted of around 5,000 soldiers from former warlord armies, though they hailed from the hot and humid southwest of China rather than the cold and arid northeast. Both divisions faced an adversary with far superior equipment and training. Just hours after Japanese observation balloons appeared on the horizon, their artillery opened fire. The initial shells fell at approximately 30 second intervals, but the pace quickly accelerated. Most of the shells landed near the river, obliterating the buildings in that area. The explosions tore up telephone wires, severing communication between the scattered Chinese units. As the first shells began to fall over Jiangyin, Tang Shengzhi gathered with Chinese and foreign journalists in Nanjing, openly acknowledging the monumental challenge ahead but resolutely vowing to defend Nanjing to the bitter end. “Even though it is lagging behind in material terms, China has the will to fight. Since the Marco Polo Bridge Incident, we have suffered defeats in various theaters, but we will continue to fight until we achieve final victory.” Tang then promised that Nanjing would be fought to the last man. As early as November 14, the central government had ordered the evacuation of women and children from Nanjing, calling for all means of transportation available to be dedicated to this purpose. However, this directive proved to be an empty proclamation. Almost all resources were directed toward relocating government officials westward. Moving office furniture and filing cabinets took precedence over evacuating people. The government commandeered 600 trucks and 220 boats and ships to aid in this effort, but once those means of transportation were exhausted, little remained for the common people. In the final days of November, Nanjing's mayor, Ma Chaojun, attempted to rectify this dire situation. He sent a cable to the Ministry of Communications requesting that the ships used to relocate government agencies be returned to Nanjing as soon as possible to assist with the evacuation. For most vessels, there wasn't enough time to make the journey back. The people of Nanjing were left to fend for themselves. Meanwhile the battles south and west of the Lake Tai continued to rage in late November. While the 18th Japanese Division advanced toward Guangde, aiming eventually for Wuhu and the Yangtze River, the 114th Japanese Division received different orders. It turned right along the western bank of Lake Tai, clearly intending to push onward to Nanjing. Awaiting them was the 144th Chinese Division, consisting primarily of Sichuanese soldiers. They dug in across the one viable road running west of the lake, with a large body of water on one side and rugged terrain on the other. This terrain forced the Japanese to attack over a narrow front, constraining the advantage they held due to their technological superiority. The Chinese were able to concentrate their limited artillery, primarily mountain guns that could be disassembled and transported by mules or even men, on the advancing Japanese attackers, and utilized it effectively. They allowed the Japanese to shell their positions without immediate retaliation, waiting until the infantry was within 1,000 yards before ordering their mountain guns to open fire. The result was devastating; the Japanese column became disorganized, and their advance stalled. However, just as the Chinese artillery appeared on the verge of achieving a significant victory, the decision was made to withdraw. The officers responsible for the mountain guns argued that the Japanese would soon overrun their positions, and it was preferable to take preemptive measures to prevent their valuable equipment from falling into enemy hands. The commanders of the 144th Division reluctantly concurred. The Chinese did their best to maintain the facade that their artillery remained in position, but the Japanese quickly noticed the weakened defense and attacked with renewed fervor. Despite this setback, Chinese soldiers found their morale boosted as their division commander, Guo Junqi, led from the front, issuing orders from a stretcher after sustaining a leg injury. However, deprived of their artillery, the Chinese faced increasingly dire odds, and they were pushed back along the entire front. As the Chinese front neared collapse, the officers of the 144th Division faced yet another challenge: Japanese infantry approached across Lake Tai in boats commandeered in previous days. With no artillery to defend themselves, the Chinese could only direct small arms fire at the vessels, allowing the Japanese to make an almost unimpeded landing. This was the final straw. Under pressure from two sides, the 144th Division had no choice but to abandon its position, retreating westward toward the main Chinese force around Guangde. Jiangyin endured two days of continuous shelling before the Japanese infantry attack commenced, but the city was fortified to withstand such a bombardment of this magnitude and duration. The 33 hills in and around the city had long served as scenic viewpoints and natural strongholds. The tallest hill, known as Mount Ding, rose 900 feet above the area, providing a commanding view and boasted over 100 artillery pieces. By late November, when the Japanese Army reached the area, most civilians had fled, but their homes remained, and the Chinese defenders effectively utilized them, converting them into concealed strongholds. The attack by the Japanese 13th Division on November 29 was led by the 26th Brigade on its right flank and the 103rd Brigade on its left. The advance proved challenging, constantly disrupted by Chinese ambushes. As a row of Japanese soldiers cautiously crossed an empty field, gunshots would erupt, striking down one of their ranks while the others scrambled for cover, desperately trying to identify the source of the fire. The Chinese launched frequent counterattacks, and on several occasions, individual Japanese units found themselves cut off from the main body and had to be rescued. Despite some setbacks, the 13th Division made satisfactory progress, bolstered by both land and ship-based artillery, and soon nearly encircled Jiangyin, leaving only a narrow corridor to the west of the city. However, the Chinese artillery was well-prepared, effectively targeting Japanese vessels on the Yangtze River. This led to an artillery duel that lasted three hours, resulting in several hits on Japanese ships; however, the Chinese batteries also suffered considerable damage. In the sector of the 103rd Chinese Division, the defenders had taken time to construct deep antitank ditches, hindering the advance of Japanese armored units. During the night of November 29-30, the Chinese organized suicide missions behind enemy lines to level the playing field. Armed only with a belt, a combat knife, a rifle, and explosives, the soldiers infiltrated Japanese positions, targeting armored vehicles. They quietly climbed onto the tanks, dropping hand grenades into turrets or detonating explosives strapped to their bodies. Though reducing Japanese armored superiority granted the Chinese some time, the attackers' momentum simply could not be stopped. On November 30, the Japanese launched a relentless assault on Mount Ding, the dominant hill in the Jiangyin area. Supported by aircraft, artillery, and naval bombardments, Japanese infantry engaged the entrenched Chinese company at the summit. After a fierce and bloody battle, the Japanese succeeded in capturing the position. The Chinese company commander, Xia Min'an, withdrew with his troops toward Jiangyin to report the loss to the regimental command post. When the deputy commander of the 103rd Division, Dai Zhiqi, heard the news, he was furious and wanted to execute Xia on the spot. However, Xia's regimental commander intervened, saving him from a firing squad. Instead, he insisted that Xia redeem himself by recapturing the hill from the Japanese. Xia was put in command of a company that had previously been held in reserve. What followed was a fierce battle lasting over four hours. Eventually, the Japanese were forced to relinquish the hill, but the victory came at a steep price, with numerous casualties on both sides, including the death of Xia Min'an. The last days of November also witnessed chaotic fighting around Guangde, where the unfamiliar terrain added to the confusion for both sides. For the Chinese, this chaos was exacerbated by their upper command issuing contradictory orders, instructing troops to advance and retreat simultaneously. Pan Wenhua, the Sichuanese commander of the 23rd Army, prepared a pincer maneuver, directing the 13th Independent Brigade to launch a counterattack against the town of Sian, which was held by the Japanese, while the 146th Division would attack from the south. Both units set out immediately. However, due to a lack of radio equipment, a common issue among the Sichuanese forces, they did not receive the new orders to withdraw, which originated not from Pan Wenhua but from Chen Cheng, the Chiang Kai-shek loyalist who had taken command after Liu Xiang fell ill and was eager to assert his authority. Fortunately, the officers of the 13th Independent Brigade were alerted to the general order for withdrawal by neighboring units and managed to halt their advance on Sian in time. The 146th Division, however, had no such luck and continued its march toward the Japanese-occupied city. It was joined by the 14th Independent Brigade, which had just arrived from Wuhu and was also unaware of the general retreat order. Upon reaching Sian, these Chinese troops engaged in intense close combat with the Japanese. It was a familiar scenario of Japanese technological superiority pitted against Chinese determination. The Japanese brought armor up from the rear, while the Chinese lay in ambush, tossing hand grenades into tank turrets before jumping onto the burning vehicles to kill any surviving crew members. As the fighting around the flanks slowed, the area in front of Guangde became the focal point of the battle. Japanese soldiers advanced toward the city during the day, passing piles of dead Chinese and numerous houses set ablaze by retreating defenders. At night, the situation became perilous for the Japanese, as Chinese forces infiltrated their positions under the cover of darkness. In the confusion, small units from both sides often got lost and were just as likely to encounter hostile forces as friendly ones. Despite the chaos along the front lines, it was evident that the Japanese were gaining the upper hand primarily due to their material superiority. Japanese artillery bombarded Guangde, igniting many structures, while infantry approached the city from multiple directions. The Chinese 145th Division, led by Rao Guohua, was nearing its breaking point. In a desperate gamble, on November 30, Rao ordered one of his regiments to counterattack, but the regimental commander, sensing the futility of the move, simply refused. This refusal was a personal failure for Rao, one he could not accept. Deeply ashamed, Rao Guohua withdrew from Guangde. As darkness enveloped the battlefield, he and a small group of staff officers found a place to rest for the night in a house near a bamboo grove. Overwhelmed with anguish, he penned a letter to Liu Xiang, apparently unaware that Liu had been evacuated to the rear due to stomach issues. In the letter, he apologized for his inability to hold Guangde. Telling his bodyguard to get some rest, he stepped outside, disappearing into the bamboo grove. Shortly thereafter, his staff heard a single gunshot. When they rushed out and searched the dense bamboo, they found Rao sitting against a tree, his service weapon beside him. Blood streamed thickly from a wound to his temple. He was already dead. I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. As the Japanese forces advanced on Nanjing, tensions escalated within the Chinese leadership. While Commander Tang Shengzhi fortified the city, some sought retreat. Japanese Commander Yanagawa, confident of victory, pushed his troops westward, disregarding high command's hesitations. Meanwhile, ill-equipped Sichuanese reinforcements hurried to defend Nanjing, braving cholera and disorganization. Intense battles unfolded around Lake Tai, marked by fierce ambushes and casualties. 

    ADV Podcasts
    China's MELTDOWN: MAJOR Bridge Collapse, Escalator Explosions & a Horrible Cover-Up - Episode #277

    ADV Podcasts

    Play Episode Listen Later Aug 25, 2025 120:40


    Two bridges fall victim to China's quality issues. Shanghai metro emergency coverup. Escalators go haywire and eat people, and so much more. PIG BAY SHIRT HAS BEEN RELEASED! - LAST DAY!WE GOT MERCH!!! - https://thechinashow.threadless.comSupport the show here and see the Monday Exclusive show Xiaban Hou! https://www.patreon.com/advpodcastsCartoon feat. Jüri Pootsmann - I Remember Uhttps://soundcloud.com/nocopyrightsoundsTrack : Cartoon feat. Jüri Pootsmann - I Remember USome Sources -http://www.nytimes.com/2025/08/06/us/politics/china-artificial-intelligence-information-warfare.htmlhttps://www.reuters.com/world/china/china-show-off-troops-high-tech-weapons-massive-ww2-parade-2025-08-20/https://news.usni.org/2025/08/21/china-deploys-armed-small-boats-to-secondthomas-shoalhttps://www.navalnews.com/naval-news/2025/08/what-the-world-is-about-to-learn-about-chinas-extra-large-underwater-drones/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    ChinesePod - Beginner
    Elementary | Wrong Way on the Subway

    ChinesePod - Beginner

    Play Episode Listen Later Aug 25, 2025 15:17


    Subways are one of the great conveniences of first-tier Chinese cities. If you're in Beijing or Shanghai, the subway is often your best transportation option. Of course, if you're not yet familiar with the subway system, you could find yourself on a train heading in the wrong direction. Learn the Chinese for how to ask if you're going the right way, and get back on the right track. (Don't worry; your pride will recover.) Episode link: https://www.chinesepod.com/1473

    The Glass Cannon Podcast
    Time For Chaos S3 | E7 – Sophrosyne

    The Glass Cannon Podcast

    Play Episode Listen Later Aug 23, 2025 138:46


    Walking in the footsteps of Jack Brady, the trail of the American's time in Shanghai becomes disturbingly clearer. Watch the video here: https://youtu.be/30J73pAIgT0 For a limited time, use code "TFC2" to save 15% on Cthulhu products at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠chaosium.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Access exclusive podcasts, ad-free episodes, and livestreams with a 30-day free trial with code "GCN30" at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠jointhenaish.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Join Troy Lavallee, Joe O'Brien, Skid Maher, Matthew Capodicasa, Sydney Amanuel, and Kate Stamas as they tour the country. Get your tickets today at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://hubs.li/Q03cn8wr0⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. For more podcasts and livestreams, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://hubs.li/Q03cmY380⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Watch new episodes when they premiere every Friday at 8PM ET on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/theglasscannon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

    MMA Fighting
    UFC Shanghai Post-Fight Show | Reaction To Johnny Walker's Stunning Upset, Aljamain Sterling's Dominance

    MMA Fighting

    Play Episode Listen Later Aug 23, 2025 73:52


    The UFC's return to Shanghai is officially in the books, and the event ended with Johnny Walker pulling off a big upset in the main event, and a former bantamweight champion making a case for a title shot in a second division. Where do both fighters go from their big wins? Following Saturday's UFC Shanghai event, MMA Fighting's Mike Heck and E. Casey Leydon react to the card, Walker's stunning second-round TKO win over Zhang Mingyang, Walker's callout of Jan Blachowicz, and discuss what could be next for Zhang after suffering his first UFC loss. Additionally, topics include Aljamain Sterling's lopsided win over Brian Ortega in the co-main event, where Sterling is in the title conversation, if we just saw Ortega's final fight in the UFC, other standout moments, and much more. Follow Mike Heck: ⁠@m_heckjr⁠ Follow E. Casey Leydon: ⁠@ekc Subscribe:⁠ http://goo.gl/dYpsgH⁠ Check out our full video catalog: ⁠http://goo.gl/u8VvLi⁠ Visit our playlists:⁠ http://goo.gl/eFhsvM⁠ Like MMAF on Facebook: ⁠http://goo.gl/uhdg7Z⁠ Follow on Twitter: ⁠http://goo.gl/nOATUI⁠ Read More: ⁠http://www.mmafighting.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    MMA Fighting
    UFC Shanghai Post-Fight Show | Reaction To Johnny Walker's Stunning Upset, Aljamain Sterling's Dominance

    MMA Fighting

    Play Episode Listen Later Aug 23, 2025 73:52


    The UFC's return to Shanghai is officially in the books, and the event ended with Johnny Walker pulling off a big upset in the main event, and a former bantamweight champion making a case for a title shot in a second division. Where do both fighters go from their big wins? Following Saturday's UFC Shanghai event, MMA Fighting's Mike Heck and E. Casey Leydon react to the card, Walker's stunning second-round TKO win over Zhang Mingyang, Walker's callout of Jan Blachowicz, and discuss what could be next for Zhang after suffering his first UFC loss. Additionally, topics include Aljamain Sterling's lopsided win over Brian Ortega in the co-main event, where Sterling is in the title conversation, if we just saw Ortega's final fight in the UFC, other standout moments, and much more. Follow Mike Heck: ⁠@m_heckjr⁠ Follow E. Casey Leydon: ⁠@ekc Subscribe:⁠ http://goo.gl/dYpsgH⁠ Check out our full video catalog: ⁠http://goo.gl/u8VvLi⁠ Visit our playlists:⁠ http://goo.gl/eFhsvM⁠ Like MMAF on Facebook: ⁠http://goo.gl/uhdg7Z⁠ Follow on Twitter: ⁠http://goo.gl/nOATUI⁠ Read More: ⁠http://www.mmafighting.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    #ESBC NFL Betting and Team Report
    Crack The Code Special Report China UFC With James The Profit

    #ESBC NFL Betting and Team Report

    Play Episode Listen Later Aug 23, 2025 15:39


    James is 20-22 winning weeks to compounding the money long term In this episode James The Profit UFC Fight Night in Shanghai, China, providing insights and predictions for several key matchups. He discusses the fighters' records, betting odds, and potential outcomes, offering listeners a comprehensive analysis of the event.

    Ringside Report + Wrestling Uncensored Radio Podcasts
    Ringside Report MMA: The Khamzat Chimaev Era Begins! UFC 319 Aftermath & Shanghai Preview

    Ringside Report + Wrestling Uncensored Radio Podcasts

    Play Episode Listen Later Aug 22, 2025 62:13


    The UFC has a new champion, and it's time for the analysis you won't get anywhere else. Join Dave Simon, Fred Garcia, and AJ D'Alesio for a complete breakdown of all the major storylines coming out of UFC 319.Khamzat Chimaev: He is the new king of the middleweight division. We'll debate who he should fight next and if he's the next great unstoppable force.UFC 319 Fallout: We'll dive into the biggest moments, including Lerone Murphy's knockout and Michael Page's big win.UFC Shanghai Fight Night: The team gives their official predictions for Johnny Walker vs. Zhang Mingyang and the entire main card.Hot Matchups: The guys will play matchmaker and book the fights they want to see next in the UFC.

    Thoughts on the Market
    AI Takes the Wheel

    Thoughts on the Market

    Play Episode Listen Later Aug 21, 2025 12:17


    From China's rapid electric vehicle adoption to the rise of robotaxis, humanoids, and flying vehicles, our analysts Adam Jonas and Tim Hsiao discuss how AI is revolutionizing the global auto industry.Read more insights from Morgan Stanley.----- Transcript -----Adam Jonas: Welcome to Thoughts on the Market. I'm Adam Jonas. I lead Morgan Stanley's Research Department's efforts on embodied AI and humanoid robots. Tim Hsiao: And I'm Tim Hsiao, Greater China Auto Analyst. Adam Jonas: Today – how the global auto industry is evolving from horsepower to brainpower with the help of AI. It's Thursday, August 21st at 9am in New York. Tim Hsiao: And 9pm in Hong Kong. Adam Jonas: From Detroit to Stuttgart to Shanghai, automakers are making big investments in AI. In fact, AI is the engine behind what we think will be a $200 billion self-driving vehicle market by 2030. Tim, you believe that nearly 30 percent of vehicles sold globally by 2030 will be equipped with Level 2+ smart driving features that can control steering, acceleration, braking, and even some hands-off driving. We expect China to account for 60 percent of these vehicles by 2030. What's driving this rapid adoption in China and how does it compare to the rest of the world? Tim Hsiao: China has the largest EV market globally, and the country's EV sales are not only making up over 50 percent of the new car sales locally in China but also accounting for over 50 percent of the global EV sales. As a result, the market is experiencing intense competition. And the car makers are keen to differentiate with the technological innovation, to which smart driving serve[s] as the most effective means. This together with the AI breakthrough enables China to aggressively roll out Level 2+ urban navigation on autopilot. In the meantime, Chinese government support, and cost competitive supply chains also helps. So, we are looking for China's the adoption of Level 2+ smart driving on passenger vehicle to reach 25 percent by end of this year, and 60 percent by 2030 versus 6 percent and 17 percent for the rest of the world during the same period. Adam Jonas: How is China balancing an aggressive rollout with safety and compliance, especially as it moves towards even greater vehicle automation going forward? Tim Hsiao: Right. That's a great and a relevant question because over the years, China has made significant strides in developing a comprehensive regulatory framework for autonomous vehicles. For example, China was already implementing its strategies for innovation and the development of autonomous vehicles in 2022 and had proved several auto OEM to roll out Level 3 pilot programs in 2023. Although China has been implementing stricter requirements since early this year; for example, banning terms like autonomous driving in advertisement and requiring stricter testing, we still believe more detailed industry standard and regulatory measures will facilitate development and adoption of Level 2+ Smart driving. And this is important to prevent, you know, the bad money from driving out goods. Adam Jonas: One way people might encounter this technology is through robotaxis. Now, robotaxis are gaining traction in China's major cities, as you've been reporting. What's the outlook for Level 4 adoption and how would this reshape urban mobility? Tim Hsiao: The size of Level 4+ robotaxi fleet stays small at the moment in China, with less than 1 percent penetration rate. But we've started seeing accelerating roll out of robotaxi operation in major cities since early this year. So, by 2030, we are looking for Level 4+ robotaxis to account for 8 percent of China's total taxi and ride sharing fleet size by 2030. So, this adoption is facilitated by robust regulatory frameworks, including designated test zones and the clear safety guidance. We believe the proliferation of a Level 4 robotaxi will eventually reshape the urban mobility by meaningfully reducing transportation costs, alleviating traffic congestion through optimized routing and potentially reducing accidents. So, Adam, that's the outlook for China. But looking at the global trends beyond China, what are the biggest global revenue opportunities in your view? Is that going to be hardware, software, or something else? Adam Jonas: We are entering a new scientific era where the AI world, the software world is coming into far greater mental contact, and physical contact, with the hardware world and the physical world of manufacturing. And it's being driven by corporate rivalry amongst not just the terra cap, you know, super large cap companies, but also between public and private companies and competition. And then it's being also fueled by geopolitical rivalry and social issues as well, on a global scale. So, we're actually creating an entirely new species. This robotic species that yes, is expressed in many ways on our roads in China and globally – but it's just the beginning. In terms of whether it's hardware, software, or something else – it's all the above. What we've done with a across 40 sectors at Morgan Stanley is to divide the robot, whether it flies, drives, walks, crawls, whatever – we divide it into the brain and the body. And the brain can be divided into sensors and memory and compute and foundational models and simulation. The body can be broken up into actuators, the kind of motor neuron capability, the connective tissue, the batteries. And then there's integrators, that kind of do it all – the hardware, the software, the integration, the training, the data, the compute, the energy, the infrastructure. And so, what's so exciting about this opportunity for our clients is there's no one way to do it. There's no one region to do it. So, stick with us folks. There's a lot of – not just revenue opportunities – but alpha-generating opportunities as well. Tim Hsiao: We are seeing OEMs pivot from cars to humanoids and the electric vertical takeoff in the landing vehicles or EVOTL. Our listeners may have seen videos of these vehicles, which are like helicopters and are designed for urban air mobility. How realistic is this transition and what's the timeline for commercialization in your view? Adam Jonas: Anything that can be electrified will be electrified. Anything that can be automated will be automated. And the advancement of the state of the art in robotaxis and Level 2, Level 3, Level 4+ autonomy is directly transferrable to aviation. There's obviously different regulatory and safety aspects of aviation, the air traffic control and the FAA and the equivalent regulatory bodies in Europe and in China that we will have to navigate, pun intended. But we will get there. We will get there ultimately because taking these technologies of automation and electronic and software defined technology into the low altitude economy will be a superior experience and a vastly cheaper experience. Point to point, on a per person, per passenger, per ton, per mile basis. So the Wright brothers can finally get excited that their invention from 1903, quite a long time ago, could finally, really change how humans live and move around the surface of the earth; even beyond, few tens of thousands of commercial and private aircraft that exist today. Tim Hsiao: The other key questions or key focus for investors is about the business model. So, until now, the auto industry has centered on the car ownership model. But with this new technology, we've been hearing a new model, as you just mentioned, the shared mobility and the autonomous driving fleet. Experts say it could be major disruptor in this sector. So, what's your take on how this will evolve in developed and emerging markets? Adam Jonas: Well, we think when you take autonomous and shared and electric mobility all the way – that transportation starts to resemble a utility like electricity or water or telecom; where the incremental mile traveled is maybe not quite free, but very, very, very low cost. Maybe only; the marginal cost of the mile traveled may only just be the energy required to deliver that mile, whether it's a renewable or non-renewable energy source. And the relationship with a car will change a lot. Individual vehicle ownership may go the way of horse ownership. There will be some, but it'll be seen as a nostalgic privilege, if you will, to own our own car. Others would say, I don't want to own my own car. This is crazy. Why would anyone want to do that? So, it's going to really transform the business model. It will, I think, change the structure of the industry in terms of the number of participants and what they do. Not everybody will win. Some of the existing players can win. But they might have to make some uncomfortable trade-offs for survival. And for others, the car – let's say terrestrial vehicle modality may just be a small part of a broader robotics and then physical embodiment of AI that they're propagating; where auto will just be a really, really just one tendril of many, many dozens of different tendrils. So again, it's beginning now. This process will take decades to play out. But investors with even, you know, two-to-three or three-to-five-year view can take steps today to adjust their portfolios and position themselves. Tim Hsiao: The other key focus of the investor over the market would definitely be the geopolitical dynamics. So, Morgan Stanley expects to see a lot of what you call coopetition between global OEMs and the Chinese suppliers. What do you mean by coopetition and how do you see this dynamic playing out, especially in terms of the tech deflation? Adam Jonas: In order to reduce the United States dependency on China, we need to work with China. So, there's the irony here. Look, in my former life of being an auto analyst, every auto CEO I speak to does not believe that tariffs will limit Chinese involvement in the global auto industry, including onshore in the United States. Many are actively seeking to work with the Chinese through various structures to give them an on-ramp to move onshore to produce their, in many cases, superior products, but in U.S. factories on U.S. shores with American workers. That might lead to some, again, trade-offs. But our view within Morgan Stanley and working with you is we do think that there are on-ramps for Chinese hardware, Chinese knowhow, and Chinese electrical vehicle architecture, but while still being sensitive to the dual-purpose AI sensitivities around software and the AI networks that, for national security reasons, nations want to have more control over. And I actually am hopeful and seeing some signs already that that's going to happen and play out over the next six to 12 months. Tim Hsiao: I would say it's clear that the road ahead isn't just smarter; it's faster, more connected, and increasingly autonomous. Adam Jonas: That's correct, Tim. I could not agree more. Thanks for joining me on the show today. Tim Hsiao: Thanks, Adam. Always a pleasure. Adam Jonas: And to our listeners, thanks for listening. Until next time, stay human and keep driving forward. If you enjoy Thoughts on the Market, please leave us a review wherever you listen and share the podcast with a friend or colleague today.

    Sinica Podcast
    The Engineering State and the Lawyerly Society: Dan Wang on his new book "Breakneck"

    Sinica Podcast

    Play Episode Listen Later Aug 21, 2025 92:43


    This week on Sinica, I'm delighted to be joined by Dan Wang, formerly of Gavekal Dragonomics and the Paul Tsai Law Center at Yale University, now with the Hoover Institute's History Lab. Dan's new book is Breakneck: China's Quest to Engineer the Future, and it's already one of the year's most talked-about books. In this conversation, we go beyond what's actually in the book to discuss the origins and implications of the Chinese "engineering state" — the world's biggest technocratic polity — and what the United States should and should not learn from China. We discuss how Dan's ideas sit with Abundance by Derek Thompson and Ezra Klein, and much more. Don't miss this episode!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Sound & Vision
    Shu Hua Xiong

    Sound & Vision

    Play Episode Listen Later Aug 21, 2025 61:34


    Episode 488 / Shu Hua Xiong Shu Hua Xiong (b.1994) born in Shanghai, China, currently lives and works in New York. She holds both BFA and MFA from School of Visual Arts in NYC. Her first solo in NY opens on Sep.4, with Island Gallery.

    WagerTalk Podcast
    UFC Shanghai Bets You NEED to Make NOW! | UFC Fight Night: Zhang vs Walker and More!

    WagerTalk Podcast

    Play Episode Listen Later Aug 21, 2025 12:31 Transcription Available


    Can Johnny Walker withstand the pure power of Mingyang Zhang? UFC betting expert Kyle Anthony breaks down everything you need to know about UFC Fight Night taking place in Shanghai, China!Introduction 00:00Mingyang Zhang vs Johnny Walker 00:25Michel Pereira vs Kyle Daukaus 03:27Lone'er Kavanagh vs Charles Johnson 06:53Rongzhu vs Austin Hubbard 09:30

    Off The Record - The DJ Podcast by Crossfader
    Ep 146 The Mind behind Songstats & DONT BLINK - Oskar Eichler

    Off The Record - The DJ Podcast by Crossfader

    Play Episode Listen Later Aug 21, 2025 56:11


    From bedroom DJ to building platforms that power the global dance scene - Oskar (DONT BLINK / 1001Tracklists / Songstats) has transformed the way DJs and artists grow their careers.As a teenager, he grew a YouTube channel to 1M+ subscribers, then became a resident DJ in Shanghai, playing alongside Chris Lake and Benny Benassi. He later got involved with 1001Tracklists, the go-to database for DJ setlists, and launched Songstats, the real-time analytics app that alerts artists when their tracks are played or playlisted.Oskar is also half of the duo DONT BLINK, known for tech-house hits like VIBTATION and high-energy global sets.Songstats is offering the Crossfader community an exclusive 10% lifetime discount! Use code CROSSFADER10 or the link below:https://songstats.com/app?ref=CROSSFADER10

    RNZ: Nine To Noon
    Asia correspondent Ed White

    RNZ: Nine To Noon

    Play Episode Listen Later Aug 21, 2025 6:39


    Ed White is a correspondent with the Financial Times based in Shanghai.

    The Autumn Windbags: The Best Las Vegas Raiders Podcast Ever!
    Why the Raiders Could Shock the NFL in 2025

    The Autumn Windbags: The Best Las Vegas Raiders Podcast Ever!

    Play Episode Listen Later Aug 21, 2025 52:57


    Why the Raiders Could Shock the NFL in 2025 0:00 Show Open – RJ live from Shanghai 0:46 Why No Show Last Week 0:59 Raiders Season Countdown & Roster Cuts 1:38 Spytek's Strategy: Patient Now, Aggressive in 2026 3:20 Raiders Secondary Overhaul Explained 5:08 You Can't Be Fat and Have No Personality 5:38 Trey Hendrickson Rumors Heat Up 6:46 Do We Believe Hondo Carpenter's Report? 10:25 The Media Rule: Truth vs. Bullshit 12:13 What Hendrickson Would Cost the Raiders 14:49 Why Trey Hendrickson Is Elite 17:10 Sack Machine, But Not Khalil Mack 18:17 Bengals' Stubborn Ownership 20:07 Could Raiders Realistically Land Hendrickson? 21:19 Maxx Crosby + Trey Hendrickson: NFL's Best Duo? 22:12 Ashton Jeanty's Preseason Breakout 23:47 Does Jeanty Need to Change His Running Style? 25:06 Frank Gore Longevity Lesson 27:37 Coaching Jeanty: Foot on the Gas, Be Smart 29:08 Archie Manning's Advice to Arch 30:01 Reasons for Raider Optimism in 2025 31:41 Geno Smith Upgrade at QB 32:07 From Worst Staff to Pete Carroll & Chip Kelly 34:34 Bill Barnwell: Raiders Will Improve 35:35 Geno Smith by the Numbers 36:12 Turnover Margin: The Real Killer Last Season 38:00 Pete Carroll's Emphasis on Takeaways 39:17 Raiders' Fumble Recovery Rate From Hell 41:25 Secondary Will Improve… Or Else 42:18 AFC West Reality Check 43:49 Why 3-3 in Division Could Be Huge 44:22 Raiders' Strange 2025 Schedule 45:02 Hood Up, Windbags: YouTube Comments 47:03 Algorithm Issues Explained 47:48 Parsons vs. Mack vs. Maxx Debate 50:27 Why Special Players Are Worth Paying For 51:01 “She's Perfect Except…” Analogy 51:33 Closing – Postgame Show & Next Week's Preview  

    Marketplace All-in-One
    More intel on that potential government Intel deal

    Marketplace All-in-One

    Play Episode Listen Later Aug 20, 2025 6:49


    Commerce Secretary Howard Lutnick has confirmed that the Trump administration is considering taking a stake in the struggling U.S. chipmaker Intel. The arrangement would be unusual but not unprecedented. And Intel was already getting a federal grant under the CHIPS and Science Act, approved during the Biden administration. Also on the show: a dispatch from the annual World AI Conference in Shanghai and a look at the pluses and minuses of retailers using third-party vendors.

    Marketplace Morning Report
    More intel on that potential government Intel deal

    Marketplace Morning Report

    Play Episode Listen Later Aug 20, 2025 6:49


    Commerce Secretary Howard Lutnick has confirmed that the Trump administration is considering taking a stake in the struggling U.S. chipmaker Intel. The arrangement would be unusual but not unprecedented. And Intel was already getting a federal grant under the CHIPS and Science Act, approved during the Biden administration. Also on the show: a dispatch from the annual World AI Conference in Shanghai and a look at the pluses and minuses of retailers using third-party vendors.

    Top Turtle MMA
    Episode 494: Gauge Young, Dom Mar Fan, and UFC Shanghai

    Top Turtle MMA

    Play Episode Listen Later Aug 20, 2025 36:20


    The UFC is heading to Shanghai this week and we've got all the goods. We're breaking down some of the biggest fights on the card and hitting you with interviews of two fighters who have fights this weekend - Gauge Young and Dom Mar Fan. TIME STAMPS: Gauge Young Interview - 1:51 Fights, Dogs, and Parlays: UFC Shanghai - 17:39 Dom Mar Fan Interview - 24:44

    Marketplace Tech
    China tells businesses to embrace AI. Where does that leave humans?

    Marketplace Tech

    Play Episode Listen Later Aug 19, 2025 4:10


    Marketplace's Jennifer Pak recently attended the World Artificial Intelligence Conference in Shanghai. She asked Chinese AI firms what they think about the humans who might lose jobs to their AI products.

    Marketplace All-in-One
    China tells businesses to embrace AI. Where does that leave humans?

    Marketplace All-in-One

    Play Episode Listen Later Aug 19, 2025 4:10


    Marketplace's Jennifer Pak recently attended the World Artificial Intelligence Conference in Shanghai. She asked Chinese AI firms what they think about the humans who might lose jobs to their AI products.

    A Duck in a Tree
    A Duck in a Tree 2025-08-16 | The Lost Length and the Beautiful Standoff

    A Duck in a Tree

    Play Episode Listen Later Aug 19, 2025 58:51


    The 684th of a series of weekly radio programmes created by :zoviet*france: First broadcast 16 August 2025 by CJMP 90.1 FM Thanks to the artists and sound recordists included here for their fine work. track list … :zoviet*france: - A Duck in a Tree Link 684a 00 [anonymous] - Intro 01 [unknown sound recordist / BBC] - Airport, Shanghai, with Announcements 02 øjeRum - Drømme i langsomt stof [extract] 03 Akira Rabelais - (void) 06 04 Sylphides - Under the Stars Part Two 05 Chris Lynn - Along the High Line 06 W2F - 2FW - No Rain from our Western Territory* Gong* In the Garden of Case Number 33 [extract] 07 Andrew Conroy - Petrochemical Drones and Birdsong, Immingham, UK in January 2025 08 Felss - Short Story 09 [unknown sound recordist / Warner Bros.] - Cartoon, Rattle – Single Walnut down Drainpipe & into Wood Drawer; Single Walnuts down Drainpipe & into Wood Drawer; Several Walnuts down Drainpipe & into Wood Drawer; Several Walnuts down Drainpipe & into Wood Drawer; Tons of Walnuts down Drainpipe & into Wood Drawer 10 New Phonic Art - Begegnung in Baden-Baden Version I 11 Julie Berry / SE Trains - stb_hpa 12 99Sounds - Heavy-Thunder-02 13 Khaled Kurbeh - Jazir 14 Illustrious - Dose 1 Mesmerine 111 [extract] 15 James Murray - Swift Returns (Departure) ++ [anonymous] - Outro … :zoviet*france: - A Duck in a Tree Link 684b

    Darien Gold’s ALL THINGS PILATES
    Richard Brown ~ Pilates in China

    Darien Gold’s ALL THINGS PILATES

    Play Episode Listen Later Aug 19, 2025 69:27


    Send us a textSupport the showMarried with 3 kids, 2 dogs and 5 cats, our guest Richard Brown, an Englishman living in China, is a Pilates studio owner and doing his best to help his students get and remain fit through Pilates. For those of us in the West, we may not be aware of the explosion of Pilates in Asia. From South Korea, Japan, Singapore, Taiwan, and from where Richard is located, Shanghai, China. Let's hear about what's happening with Joe's Method in a country that's gone crazy for Pilates.About Darien ~ About Darien Gold ~ https://www.dariengold.com, https://www.allthingspilatespodcast.comInstagram: https://www.instagram.com/darien_gold_pilates_expert, https://www.instagram.com/allthingspilatespodcastFacebook: https://www.facebook.com/dariengoldMusic credits ~ Instagram: @theotherjohnmayer Contact Richard ~ richard@bodyworksasia.cnSupport the show

    AttractionPros Podcast
    Episode 415: Matt Cooper talks about a novel approach to lighting, theater realism and budget vs. coordination

    AttractionPros Podcast

    Play Episode Listen Later Aug 19, 2025 47:31


    Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning.   What's the one premier event that brings the global attractions industry together? IAAPA Expo 2025, happening in Orlando, Florida, from November 17th through 21st. From breakthrough technology to world-class networking and immersive education, IAAPA Expo 2025 is where you find possible.  And, just for our audience, you'll save $10 when you register at IAAPA.org/ IAAPAExpo and use promo code EXPOAPROSTEN. Don't miss it — we won't!   Matt Cooper is the Founder of SPRK Lighting. With a background in music, theater, and AV integration, Matt brings a unique blend of creative and technical expertise to the attractions industry. After realizing that many of his theater colleagues had moved into theme parks, he joined the industry himself and soon found that lighting design in attractions offered a dynamic canvas for storytelling. SPRK Lighting, founded in 2018, focuses on immersive and intentional lighting design for location-based entertainment venues. In this interview, Matt talks about a novel approach to lighting, theater realism, and budget vs. coordination. Novel Approach to Lighting “It was a novel approach to lighting design, specifically for attraction spaces… It was fun, it was creative, it celebrated the collaboration of a team.” Matt's entrepreneurial mindset led to the founding of SPRK Lighting with the goal of breaking the mold of the stereotypical grumpy lighting designer. Drawing from his AV integration background, he embraced the design-build model—less common in attractions—which allowed for a more seamless creative process from concept through installation. Matt believes lighting should be accessible, collaborative, and joyful, and that this approach is not only artistically fulfilling but also more cost-effective for regional attractions. By tightly integrating design and execution, SPRK eliminates the common friction between designers and integrators, maximizing value for operators, especially those with lean budgets. Theater Realism “We attempted to bring a kind of theater realism, which isn't real reality, but it's our interpretation of reality.” Using a Shanghai project as an example, Matt explained how traditional exhibit-style lighting gave way to more dramatic, theatrical techniques that brought static environments to life. Applying knowledge from live theater—such as manipulating texture, day-to-night transitions, and environmental dynamics—he and his team created lighting effects that made miniature cities appear to breathe. This philosophy elevates lighting beyond utility into a powerful storytelling tool. Whether enhancing drama in a haunted house or invoking wonder in a children's attraction, Matt emphasizes that lighting can serve as a primary medium for delivering emotional impact—when it's treated as part of the narrative, not just a technical necessity. Budget vs. Coordination “It isn't always a budgetary issue. It's often a coordination issue.” Matt argues that many lighting limitations attributed to budget are actually rooted in a lack of early collaboration. He stresses that meaningful creative integration requires upfront alignment between designers, fabricators, and operators. Too often, infrastructure like power and data is overlooked until late in a project, resulting in compromises that diminish guest impact. Instead, Matt advocates for early conversations that prioritize guest experience, ensure infrastructure supports design goals, and allow the team to find cost-effective yet compelling solutions. As he says, a great guest experience doesn't come from the most expensive lights—it comes from lights used with purpose, collaboration, and care.   To learn more about SPRK Lighting, visit www.sprklighting.com or connect with Matt on LinkedIn. Whether you're designing a roller coaster or a cookie shop, he's always open to talking about lighting, bourbon, or Dippin' Dots at IAAPA. This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:   Scheduling and correspondence by Kristen Karaliunas   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)

    China Global
    The Race to AI Dominance: US and Chinese Approaches Differ

    China Global

    Play Episode Listen Later Aug 19, 2025 28:25


    The United States and China are locked in a race for dominance in artificial intelligence, including its applications and diffusion. American and Chinese AI firms like OpenAI and DeepSeek respectively have captured global attention and major companies like Google and Microsoft have been actively investing in AI development. While the US currently boasts world-leading AI models, China is ahead in some areas of AI research and application. With the release of US and Chinese AI action plans in July, we may be on the cusp of a new phase in US-China AI competition.Why is AI so important for a country's global influence? What are the strengths of China's AI strategy? And what does China's new AI action plan tell us about its AI ambitions? To discuss these questions, we are joined by Owen Daniels. Owen is the Associate Director of Analysis at Georgetown's Center for Security and Emerging Technology and a Non-Resident Fellow at the Atlantic Council. His recently published article in Foreign Affairs co-authored with Hanna Dohmen -- titled China's Overlooked AI Strategy -- provides insights into how Beijing is utilizing AI to gain global dominance and what the US can and should do to sustain and bolster its lead.Timestamps[00:00] Start [02:05] US Policy Risks to Chinese AI Leadership [05:28] Deepseek and Kimi's Newest Models  [07:54] US vs. China's Approach to AI [10:42] Limitations to China's AI Strategy  [13:08] Using AI as a Soft Power Tool  [16:10] AI Action Plans  [19:34] Trump's Approach to AI Competition [22:30] Can China Lead Global AI Governance?  [25:10] Evolving US Policy for Open Models

    Veterinary Ophthalmology
    Episode 32 - Domes Pharma Trip to University of Florida and Cataract Surgery Course in Shanghai

    Veterinary Ophthalmology

    Play Episode Listen Later Aug 19, 2025 48:06


    Come listen to this pod where Dr. DJ Haeussler and Jon talk about Dr. Haeussler's trip to the University of Florida with Dr. Shelby Bossler of Domes Pharma where they talked about Domes Pharma products as well as a lecture to the Ophthalmology Club. Included in this episode is Dr. Haeussler's trip to Shanghai with his good friend Dr. JAK to speak at UCVO Congress and put on their Cataract Surgery course for The Point!

    Kings and Generals: History for our Future
    3.163 Fall and Rise of China: Crossing Nanjing's Rubicon

    Kings and Generals: History for our Future

    Play Episode Listen Later Aug 18, 2025 38:54


    Last time we spoke about the fall of Shanghai. In October 1937 a small battalion led by Colonel Xie Jinyuan transformed the Sihang Warehouse into a fortress against the advancing Japanese army. These men, known as the "800 Heroes," became symbols of hope, rallying local citizens who provided vital support. Despite heavy casualties, they held out against overwhelming odds until a strategic retreat was ordered on November 1. As Japanese forces intensified their assaults, they breached the Chinese defenses and captured strategic positions along Suzhou Creek. The fighting was fierce, marked by desperate counterattacks from the besieged Chinese soldiers, who faced an unyielding enemy. By November 9, the Chinese faced a full retreat, their organized defenses collapsing into chaos as they fled the city. Desperate civilians sought refuge in the International Settlement but were met with hostility, exacerbating the terror of the moment. Amidst the turmoil, remaining forces continued to resist in pockets, holding out as long as possible. By November 11, Japanese troops raised their flag in the last stronghold, marking a grim victory.   #163 Crossing Nanjing's Rubicon Welcome to the Fall and Rise of China Podcast, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about the history of Asia? Kings and Generals have an assortment of episodes on history of asia and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel where I cover the history of China and Japan from the 19th century until the end of the Pacific War. As the Japanese were mopping up Shanghai, Chiang Kai-Shek wrote in his diary on November 11th “I fear that they could threaten Nanjing”. Over In Shanghai, General Matsui Iwane was dealing with foreign correspondents, eager to learn what Japan's next move would be and to this he simply stated “For future developments, you had better ask Generalissimo Chiang Kai-Shek”. The correspondents were surprised by this response and pressed him further. He replied . “Chiang Kai-shek was reported to have predicted a five-year war, well, it might be that long. We don't know whether we will go to Nanjing or not. It all depends on Chiang.” At this point Shanghai was falling under Japanese control and now Matsui and his fellow field commanders were thinking, what's next? Nanjing was certainly the next objective. It was a common understanding amongst the Japanese leadership, that if the four main eastern cities of Beijing, Tianjin, Shanghai and Nanjing were lost, Chiang Kai-Shek's government would collapse. Three of these cities had been taken, Nanjing was dangling like fresh fruit. Matsui's staff believed the Chinese units departing Shanghai would mount a stand immediately west of the city, probably a defensive line running from Jiading to Huangduzhen. On the night of November 11th, Matsui issued a command to all units in the Shanghai area to advance west along the railway towards Nanjing. Their first objective would be a line extending from Taicang to Kunshan. Chiang Kai-Shek was not only reeling from military defeats, but also the gradual loss of his German allies. The Germans were increasingly aligning with the Japanese. Chiang Kai-Shek was looking for new external help, so he turned to the Soviets. It was a marriage of convenience, Chiang Kai-Shek signed a non-aggression pact with the USSR that year and wasted no time pleading for aircraft and pilots. Moscow began sending them before the ink touched the paper. 200 aircraft and pilots in return for some essential minerals, wolfram and tungsten. The Sino-Soviet friendship even drew in an unlikely source of support, Sir Winston Churchill. The Soviet envoy to the UK described how during a meeting with Churchill “he greatly praised our tactics in the Far East: maintenance of neutrality and simultaneous aid to China in weaponry.” Soviet pilots found themselves dispatched to Nanjing where they were briefed by Yakov Vladimirovich Smushkevich, the deputy commander of the Soviet Air Force. “The Japanese armed forces are technically superior to the Chinese. The Chinese Air Force is a particular concern. Soviet pilots who have rushed to China's aid are currently in Nanjing. They are fighting valiantly.” Meanwhile back at Shanghai discipline and order that had characterized previous Chinese withdrawal had collapsed. Simply put, there were hundreds of thousands of men trying to retreat across the lower Yangtze region, it was a shitstorm. Many units had to disengage during combat with the enemy and scramble to pull out. Huang Qixiang, the deputy commander of the Chinese right flank in Shanghai, executed a strategic withdrawal moments before his command post succumbed to the advancing enemy forces. Just fifteen minutes after his departure, the area was overrun by Japanese troops. In a desperate bid to avoid capture, another general had to cross a creek, nearly drowning in the process. Rescued while barely clinging to life and drenched in icy water, he was welcomed by a peasant family who aided in his recovery before he resumed his arduous journey westward. The scale of this withdrawal, occurring both day and night, could hardly escape the enemy's notice, and its complexity made the operation increasingly difficult. The execution of the withdrawal exacerbated the situation significantly. Orders to abandon their positions started to trickle down immediately after the upper command made the decision. However, these orders reached the units in a disorganized manner. Many telephone lines had been sabotaged, and when soldiers were sent to relay the orders in person, they faced severe disruptions in the transportation network. Consequently, many units only became aware of the withdrawal when they witnessed the mass movements of their comrades heading westward. Upon realizing what was happening, many soldiers fled in a state of panic. There were no comprehensive plans outlining the retreat, no designated routes for the various units, nor any established timetables. The outcome was a chaotic scramble for survival. Soldiers who had fought side by side for three months suddenly found themselves competing against one another in a desperate race to escape. At bridges and other chokepoints, weary soldiers exhausted their last reserves of strength, brawling with their fellow troops to be the first to cross. Meanwhile, officers traveling in chauffeur-driven cars attempted to assert their rank to gain priority access to the roads, adding to the growing disorder that ensued. The massive army was hindered by its sheer size, resulting in miles of congested roads filled with men unable to move in any direction. This made them easy targets for Japanese aircraft, leading to a bloody cycle of repeated attacks. Planes adorned with the red Rising Sun insignia would emerge from the horizon, swooping down to strike at these vulnerable formations. As commander Chen Yiding recalled “The lack of organization and the gridlocked roads resulted in far more casualties than could have been avoided,”.  On November 12th, the newspaper Zhaongyang Ribao, published an editorial addressing the citizens of Nanjing, to remind them that tough times lay ahead now that Shanghai had fallen. The article stipulated they needed to prepare the city for the upcoming battle,  “Now, all the citizenry of the capital must fulfill their duty in a way that can serve as a model for the entire nation.” Nanjing in 1937 was a city touched by the war, but not enough to change the social fabric just yet. Cinema's remained open, the shopping arcade was crowded as usual, traffic was heavy along Zhongshan Road, order remained. Telephones remained on, except during air raids. Connections to the outside world functioned as they should, given this was the capital. The region had seen a good harvest in 1937, no one was going hungry. However as the front 200 miles away drew closer, bombing raids more frequent, fear of the enemy increased. Contact with the outside world gradually declined. By mid November the train link from Nanjing to Shanghai was severed.  While the fear amongst the populace increased, so did a newfound sense of common purpose against a common enemy. Poster calling for the Chinese to unite against the Japanese invaders were found throughout Nanjing. Residents were conscripted for various fortification efforts, with some receiving basic military training to help defend the city. Those who refused to cooperate faced severe penalties as “traitors,” while the majority willingly participated. Both military and civilian police were deployed throughout the city, diligently checking identities in an ongoing effort to root out spies and traitors. The authorities enforced a strict prohibition against discussing military matters in restaurants and other public venues. Then all the high ranking military officials and politicians families gradually began departing the city in secrecy. This was followed by said politicians and military officials. Twas not a good look. Nanjing soon saw its population decline from 1 million to half a million. Those who stayed behind were mainly the poor, or those anchored, like shopkeepers. Every day saw a steady stream of Nanjing citizens leaving the city over her main roads, fleeing into the countryside with carts full of belongings. On November 12th at 10am orders were issued for the Japanese to advance west. What had been a war of attrition, where inches of land were claimed with blood, suddenly it was a war of movement. As one Japanese soldier recalled “In the course of 50 days, I had moved only two miles. Now suddenly we were experiencing rapid advance”. As the Japanese came across small towns, they found large posters plastered on all the walls. These were all anti-japanese with some nationalist propaganda. The Japanese soldiers would tear them down and paint up their own messages “down with Chiang Kai-Shek!”.  Towns and cities west of Shanghai fell rapidly one after another, each succumbing to a grim pattern: swift conquest followed by widespread devastation. Jiading, a county seat with a population of approximately 30,000, succumbed to a prolonged siege. When the 10st division captured Jiading on November 13, after relentless shelling had leveled a third of the city, they began a massacre, indiscriminately killing nearly everyone in their path, men, women, and children alike. The battle and its aftermath resulted in over 8,000 casualties among the city's residents and surrounding countryside. One Japanese soldier referred to Jiading as “A city of death, in a mysteriously silent world in which the only sound was the tap of our own footsteps”.  On November 14, soldiers from the 9th Division reached Taicang, an ancient walled city designed to withstand lengthy sieges. As they crossed the 70-foot moat amid heavy fire, the Japanese troops confronted the formidable 20-foot-high city wall. After breaching the wall, their infantry swiftly entered the city and seized control. The destruction persisted long after the fighting ceased, with half of the city being devastated, including significant cultural institutions like the library, and salt and grain reserves were looted. It was as if the Japanese aimed to obliterate not just the material existence of the people but their spiritual foundation as well.  Casual cruelty marked the nature of warfare along the entire front, with few prisoners being taken. Ishii Seitaro, a soldier in the 13th Division's 26th Brigade, encountered a mass execution while marching alongside the Yangtze River. Several headless corpses floated nearby, yet three Chinese prisoners remained alive. A Japanese officer, personally overseeing the execution, wore a simple uniform, but the two ornate swords at his belt indicated his wealthy background. Approaching one prisoner, the officer dramatically drew one of the swords and brandished it through the air with exaggerated flair. In an almost theatrical display, he held it aloft, the blade trembling as if he were nervous. The prisoner, in stark contrast, exhibited an unnerving calmness as he knelt, awaiting his inevitable fate. The officer swung the sword down but failed to deliver a clean strike. Although he inflicted a deep gash to the prisoner's skull, it was not fatal. The prisoner collapsed, thrashing and emitting a prolonged scream that sent chills through those present. The officer, seemingly exhilarated by the anguish he caused, began wildly slashing at the figure until the screams subsided. Ishii turned away in horror, his mind swirling with confusion. Why were the Chinese being executed? Had they not surrendered?  Three months into the war's expansion to the Yangtze region, air raids had become an all too frequent menace in Nanjing. The first major raid came on August 15th and increased each week. On the night of August 27, approximately 30 bombs were dropped on Purple Mountain, specifically targeting the Memorial Park for Sun Yat-sen, aiming to hurt the morale of Nanjing's residents. As days melted into weeks and weeks stretched into months, the landscape of Nanjing transformed under the weight of war. Residents began constructing dugouts in courtyards, gardens, public squares, and even on streets. Foreigners painted their national flags on top of buildings and vehicles, attempting to avoid the risk of being machine-gunned by strafing aircraft. Each raid followed a predictable routine: sirens wailed loudly 20 to 30 minutes before the attack, signaling pedestrians to seek shelter and drivers to stop their engines. By the time a shorter warning sounded, the streets had to be cleared, leaving nothing to do but await the arrival of Japanese planes. Initially, the part-US-trained Chinese Air Force posed a considerable threat to Japanese bombers. The 4th and 5th Chinese Squadrons, stationed near Nanjing to defend the capital, achieved early success, reportedly downing six bombers during the first air raid on Nanjing. Much of the credit for these aerial victories belonged to Claire Chennault, a retired American Army Air Corps captain who had become an advisor to the Chinese Air Force, overseeing Nanjing's air defense. Chennault taught his pilots tactics he had developed in the US but had never fully implemented. His strategy was straightforward: three fighters would focus on one enemy bomber at a time. One would attack from above, another from below, while a third would hover in reserve to deliver the final blow if necessary. He instructed the Chinese pilots to target the engines rather than the fuselage, reasoning that any missed shots could hit the gas tanks located in the wing roots. This approach proved successful, leading to the loss of 54 Japanese planes within three days. For Chennault, it validated his belief that air superiority required a diverse range of aircraft, not just bombers. Nighttime raids, however, posed a greater challenge. Chennault, along with other commanders, sought solutions. Chinese General C.C. Wong, a German-trained artillery officer overseeing the country's anti-aircraft defenses, ensured that dozens of large Sperry searchlights were positioned throughout Nanjing in a grid pattern. This setup had a dual purpose: it would dazzle the Japanese bomber crews and highlight their planes in silhouette for Chinese fighters above to target. The bravery of the most skilled Chinese pilots occasionally gained media attention, making them local celebrities amidst an otherwise grim war environment. However, this bright moment faded quickly when the Japanese command decided to provide escorts for their bombers. Consequently, the elite of China's air force, its finest pilots and aircraft, were lost within weeks that fall. All air raids were brutal, but the worst assaults occurred at the end of September. As a radio broadcaster reported on September 25th “Gallons of civilian blood flowed today as Nanking endured three ferocious air raids”. In total, 96 Japanese sorties were launched on that day. Witnesses observed around a dozen Chinese aircraft retreating north across the Yangtze, initially believing they were fleeing, but some returned to confront the enemy. When Chinese fighters managed to down a Japanese bomber, the streets erupted in cheers as civilians momentarily forgot their fear. The primary aim of the September 25 attack appeared to be spreading terror among the civilian population. Chiang Kai-Shek wrote in his diary that day  “The repeated Japanese air raids over the past several days have had no impact on our military installations. Instead, civilian property has sustained significant damage.” Around 20 bombs struck the Central Hospital, one of Nanjing's largest medical facilities, causing extensive destruction and prompting the evacuation of its staff. Two 1,000-pound bombs exploded nearby, leaving large craters. Had these bombs landed slightly closer, they could have resulted in mass casualties among the hospital's 100 patients, including a Japanese pilot who had been shot down earlier that month. The air raids at the end of September prompted protests from the Americans, British, and French governments to Japan. In response, Tokyo issued a statement on September 30, asserting that while they were not intentionally targeting non-combatants, it was “unavoidable” for achieving military objectives that military airfields and installations in and around Nanjing be bombed.   The battle for Jiashan was among the fiercest in the southern Yangtze delta campaign in November 1937. Although Jiashan was a moderately sized town straddling a crucial railway connecting Shanghai to Hangzhou, the capital of Zhejiang province. For the Japanese, seizing Jiashan was imperative for their westward advance; without it, their military progress would be severely hampered. Jiashan had endured three days of relentless bombing by the Japanese Air Force, driving most residents to flee into the surrounding countryside. Only about 100 remained, those who were too old or too sick to escape, abandoned by family or friends who lacked the means to assist them. The Japanese troops brutally bayoneted nearly all of these individuals and buried them in a mass grave just outside the town's northern gate. Jiashan was captured by the 10th Army, a division fresh from victories and eager to engage in combat, unlike the weary forces of the Shanghai Expeditionary Force further north. With less than a week of combat experience, the 10th Army's soldiers were hungry for a fight. The martial spirit of the 10th Army was exemplified by its commander, Yanagawa Heisuke. Born near Nagasaki in 1879, he was among a group of retired officers called back to active service as the war in China escalated unexpectedly. Having served in the Russo-Japanese War of 1904-1905 and taught at the Beijing Army College in 1918, Yanagawa had considerable experience in military affairs. However, his past exposure to China did not cultivate any empathy for the enemy. He was determined to push all the way to Nanjing, and once there, he intended to blanket the city in mustard gas and incendiaries until it capitulated. While Japanese commanders debated the value of capturing Nanjing, the Chinese were equally preoccupied with whether it was worth defending. Most military professionals viewed the situation as a lost cause from the start. After the fall of Shanghai, Chiang Kai-shek summoned one of his top commanders, Chen Cheng, to Nanjing for discussions. “How can Nanjing be held?” Chen Cheng shot back “Are you ordering me to hold Nanjing?” Chiang replied “I am not”. Chen Cheng stated frankly, “I believe Nanjing should not be held at all.” By mid-November, Bai Chongxi, one of China's most respected generals, advocated for declaring Nanjing an open city. He argued that defending it was not only unnecessary but also impossible. All available forces had been deployed to Shanghai and were now exhausted. Furthermore, no reinforcements would be forthcoming if they made a stand in Nanjing. Instead of stubbornly clinging to fixed positions, he preferred a more flexible defensive strategy. Zhang Qun, Chiang's secretary, supported Bai's stance, believing that while Nanjing should ultimately be abandoned, political considerations were paramount. If the Chinese simply withdrew and allowed the Japanese to occupy the city, it would undermine China's position in any future negotiations. The Japanese would not be able to present themselves as victors who had triumphed in battle. Similarly, Chiang's chief military advisor, General Alexander von Falkenhausen, was against attempting to hold Nanjing. He deemed it “useless from a military perspective, suggesting it would be madness.” He warned that if Chiang forced his army into a decisive battle with their backs to the Yangtze River, “a disaster would probably be unavoidable.” Chiang's head of the operations bureau Liu Fei argued Nanjing could not be abandoned without a fight as it would crush the NRA's morale. He believed that defending the city could be managed with as few as 12 regiments, although 18 would be feasible. Most at the meeting agreed and Chiang understood Nanjing's international recognition necessitated some form of defense, doomed or not. A second meeting was formed whereupon, Tang Shengzhi, a general staff officer whose loyalties were, lets be honest very flip floppy. During the warlord era, he routinely switched sides, especially against Chiang Kai-Shek. At the meeting Tang stated in regards to Nanjing's international prominence and being the final resting place of Dr Sun Yat-Sen “How can we face the spirit of the former president in heaven? We have no choice but to defend the capital to the death.” Chiang's commanders were all well aware of his intentions. The generalissimo was eager for a dramatic last stand in Nanjing to serve propaganda purposes, aiming to rally the nation and convey to the world that China was resolute in its fight against Japan. His commanders also recognized the rationale behind fighting for Nanjing; however, very few were inclined to embark on what seemed a likely suicide mission. The third meeting occurred the day after the second. Chiang opened by asking, as many anticipated, “Who is willing to shoulder the burden of defending Nanjing?” An awkward silence followed. Then Tang Shengzhi stepped forward. “Chairman, if no one else is willing, I will. I'm prepared to defend Nanjing and to hold it to the death.” Without hesitation, Chiang accepted his offer. “Good, the responsibility is yours.”A little refresher on Tang, he had played a role in Chiang Kai-shek's efforts to unify China by force in the 1920s, when the nation was a patchwork of fiefdoms. However, their relationship had soured on two occasions, forcing Tang into temporary exile, first to Japan and then to Hong Kong. The Japanese invasion of northeastern China in 1931 prompted a loose reconciliation, and since then, Tang had held several important positions, notably organizing war games simulating a Japanese assault on Nanjing. However Tang had often suffered from illness, and crucially, he had not led troops in the field against the Japanese since the onset of full-scale war that summer. Hailing from Hunan province, he was a typical provincial soldier and would likely face challenges commanding respect among elite divisions loyal solely to the central government in Nanjing. He was definitely not the first choice for such a significant task.  Amazingly, while tens of thousands of Chinese and Japanese were killing each other, while Japanese planes relentlessly bombarded Chinese cities including the capital, and while Japanese soldiers committed heinous atrocities against Chinese civilians, the two nations maintained diplomatic relations. China had a fully operational embassy in Tokyo, led by Xu Shiying, a 65-year-old diplomat. This surreal arrangement persisted because neither side was willing to officially declare war. In the fall of 1937, as Japanese armies were heavily engaged on two fronts within mainland China, Xu met with Japanese Foreign Minister Hirota Koki to propose a non-aggression treaty. The proposal was swiftly rejected in Nanjing. By November 1937, Xu was no longer at the forefront of events, and foreign observers shifted their focus from the capitals of the warring nations to Belgium. While large-scale battles raged along the lower Yangtze, representatives from 19 countries convened in Brussels to search for a way to end hostilities. Although China participated in the conference, Japan did not. Japan had received two invitations to join the talks, with its response to the second arriving in Brussels on November 12: a firm rejection. Japan asserted that it preferred direct bilateral negotiations with China, dismissing the Brussels conference held under the auspices of the Nine-Power Treaty, a pact signed in 1922 aimed at ensuring China's national sovereignty and territorial integrity. Japan argued that intervention by a collective body like the conference “would merely stir national sentiments in both countries and complicate efforts to reach a mutually satisfactory resolution.” The League of Nations had called for a Nine-Power conference a month earlier, which ultimately became a 19-power conference as other nations with interests in East Asia joined. From the outset, Japan opposed the assembly and was absent when the first plenary meeting commenced in Brussels on November 3. Japanese leaders feared that China might attempt to leverage the conference against Western powers, recalling how, in 1895, Japan had been denied its spoils following its first modern war with China due to the intervention of Russia, France, and Germany, who blocked Japan from claiming the strategic Liaodong Peninsula adjacent to Korea. China also exhibited a lukewarm attitude toward the conference. While Japan feared the potential outcomes, China was concerned about the lack of significant results. The proposal to transition discussions from the League of Nations, perceived as ineffective, to the even less authoritative Nine Powers, which lacked formal organization. Nonetheless, the Chinese chose to participate in Brussels, maintaining the pretense that something meaningful could be accomplished. Shortly after Japan's second rejection of the invitation, Wellington Koo made an impassioned plea in Brussels, stating, “Now that the door to conciliation and mediation has been slammed in your face by the latest reply of the Japanese Government, will you not decide to withhold supplies of war materials and credit to Japan and extend aid to China?” In reality, Koo understood that significant Western aid to China was highly unlikely, aside from token gestures. Previous international discussions had momentarily halted Japanese advances in the past; for instance, in 1932, Japanese troops had paused their movements in the Shanghai area just hours before the League of Nations General Assembly commenced. However, that was nearly six years earlier, and circumstances had changed dramatically since then. Rogue states had grown bolder, while democracies seemed increasingly timid. Thus, the Chinese agenda in Brussels was not primarily driven by hopes for substantial Western concessions. Instead, the delegates had been tasked by Nanjing to anticipate the post-conference landscape and to actively seek ways to encourage Europe and America to support Soviet military action against Japan.   China, long reliant on Germany as a diplomatic partner, increasingly felt betrayed, not just by Germany, but also by its fascist ally, Italy. Consequently, it began looking more favorably upon the Soviet Union, Japan's archrival in Northeast Asia, as its main source of international support. The Soviet Union exhibited a firmer stance than the Western democracies at the Brussels conference, joining China in advocating for collective security in Europe and Asia. On November 15th, a small group of officers from the 10th Army gathered for late-night discussions in an abandoned building north of Hangzhou Bay, where they would effectively decide the fate of China. Yanagawa Heisuke, the commander of the 10th Army, presided over the discussions. Fresh from the battlefield since the beginning of the month, he was eager to escalate the fight, a sentiment echoed among the others. It was an unusual meeting, where officers as low in rank as major were making decisions typically reserved for the highest echelons of political power. The agenda included a pivotal question: Should they adhere to Order No. 600 received from Tokyo a week prior, which instructed them to halt their advance along a line from Suzhou to Jiaxing? Or, should they disregard these explicit orders and push forward to seize Nanjing? While the Japanese Army had failed to completely annihilate the Chinese forces around Shanghai, there was a consensus that their adversary was now reeling from recent setbacks, presenting an opportune moment to strike decisively and secure a swift victory. The only remaining question was how aggressively to pursue this goal. Colonel Terada Masao, a senior staff officer within the 10th Army, spoke first. “The Chinese Army is currently retreating toward the capital. We should cross that line and pursue the enemy straight to Nanjing.” Major Iketani Hanjiro, a staff officer recently attached to the fast-moving 6th Division, then offered his input “From a tactical perspective, I completely agree with Terada that we should cross the line, but the decision to attack Nanjing should be considered not just tactically, but also politically. It's not that field commanders can't create a fait accompli to pressure our superiors in Tokyo. However, we must proceed with great caution”. A staff officer raised this question  “What if Tokyo orders us to pull back those smaller units?” Iketani responded “In that case, we will, of course, withdraw them to this side of the line”. Ultimately, Iketani's cautions were set aside, and Terada's aggressive approach prevailed. The majority agreed that the tactical circumstances presented a rare opportunity. Japanese troops in the Shanghai area were poised to advance west, not through small, individual skirmishes but with a substantial deployment of their forces. Officers estimated that if a decisive push was made immediately, Nanjing could fall into Japanese hands within 20 days. However Colonel Kawabe Torashiro, the newly appointed chief of the Army General Staff's Operations Section suddenly arrived at the theater. He was sent on a mission to assess whether the Central China Area Army should be granted greater operational freedom. It was well known in Tokyo that field officers were eager to capitalize on the momentum created by the collapse of Chinese defenses around Shanghai. Kawabe's task was to explore the possibility of allowing forces to cross the line from Suzhou to Jiaxing and move westward in pursuit of the retreating enemy. However, Kawabe was staunchly opposed to further military adventures in China. Kawabe was part of the dwindling faction of "China doves" within the Japanese military. As early as the summer of 1937, he had become alarmed by a letter from a civilian Japanese visitor to the Chinese mainland, warning that Japanese officers were attempting to engineer an “incident” with China to provoke open conflict. This would provide Japan with a pretext to expand its influence in northern China. Kawabe had attempted to alert his superiors, but his warnings fell on deaf ears. They had been lulled into a false sense of security by reports from China that dismissed all talk of war-mongering as baseless and alarmist. When he arrived to the front he stated “I am here to inspect conditions on the ground so that a final decision can be made on where to establish the operational restriction line”. Alongside him came General Akira Muto, recently appointed the commander of the Central China Area Army. He also happened to be one of the architects of the Marco Polo Bridge Incident. Muto responded promptly: “The line currently stretches from Suzhou to Jiaxing, but we should consider crossing it. This will help us achieve our overall objectives in the theater.” Muto continued, arguing that the 10th Army should be permitted to advance to Huzhou, south of Lake Tai, effectively cutting off communications between Nanjing and the strategic city of Hangzhou. He further claimed that the Shanghai Expeditionary Force should be allowed to capture the vital city of Jiangyin, suggesting, perhaps overly optimistically, that its loss could lead to the fall of Chiang Kai-shek. Ultimately, Muto insisted, Nanjing should also be seized, which he asserted would bring an end to the war. Kawabe listened patiently, a practice he would repeat in the following days as other field officers echoed similar sentiments, eagerly expressing their desire to advance all the way to Nanjing. Yanagawa and his 10th Army exemplified this aggressive mindset. Nevertheless, just as the hawks within the Japanese military and the nation's political leadership appeared to be prevailing in the struggle over China policy, they faced unexpected challenges from a different direction. Germany, a power with ambiguous sympathies in East Asia, was quietly engaged in negotiations aimed at bringing peace. Oskar Trautmann, Germany's ambassador to China, had maintained an objective and neutral stance when he met with Chiang Kai-shek in early November to relay Japan's conditions for initiating peace talks. These conditions included extensive concessions in northern China, such as the withdrawal of all Chinese troops to a line south of Beijing and the establishment of a pro-Japanese regime in Inner Mongolia, bordering the Soviet-controlled Mongolian People's Republic. Chiang dismissed these demands outright, but Trautmann and his superiors in Beijing continued their top-secret efforts. Germany's motivation for seeking an end to the Sino-Japanese War was not rooted in a genuine love for peace, but rather in their embarrassment over witnessing their old Asian ally, China, fighting against their new partner, Japan. Herman Göring, president of the Reichstag and a leading figure in the Nazi party, told a Chinese visitor, “China and Japan are both friends of Germany. The Sino-Japanese War has put Germany between Scylla and Charybdis. That's why Germany is ready to seize the chance to become a mediator.” Germany also feared that a prolonged conflict in China could jeopardize its commercial interests in East Asia and weaken Japan's capacity to confront the Soviet Union, potentially freeing Moscow to allocate more resources to a fight in Europe. In essence, continued hostilities could significantly harm Germany. Japanese field commanders were frustrated by Germany's mediation efforts.  When news of Trautmann's mission leaked, the German diplomat faced severe criticism in the Chinese media, which deemed any negotiation with the "Japanese devils" unacceptable. Additionally, there was the matter of China's ties with the Soviet Union; employing a German mediator raised the possibility of cooperation among China, Japan, and Germany, potentially expanding the anti-Soviet bloc, which would, in turn, pressure Moscow to increase its support for China. By mid-November, however, the complexities of this diplomatic game started unraveling and then Japan took action. At 7:00 am on November 19, Yanagawa issued instructions to his troops in the field. “The enemy's command system is in disarray, and a mood of defeat has descended over their entire army. They have lost the will to fight. The main Chinese forces were retreating west of the line stretching from Suzhou to Jiaxing, and this withdrawal was soon likely to spiral into a full-scale retreat. We must not miss the opportunity to pursue the enemy to Nanjing.” I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. Shanghai had fallen, and the Japanese forces pursued their fleeing enemy further west. However they had orders to halt, but would they? Officers from top down deliberating on the issue, with the vast majority pushing for a drive to Nanjing. They thought it represented the end objective of the conflict. They would all be very wrong. 

    Using the Whole Whale Podcast
    “10 blue links” era is over, Create AI-Resistant Content | Avinash Kaushik

    Using the Whole Whale Podcast

    Play Episode Listen Later Aug 18, 2025 54:26


    Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

    Hard Parking Podcast
    Kaila Yu - Fetishized

    Hard Parking Podcast

    Play Episode Listen Later Aug 18, 2025 47:54


    EP289 Kaila Yu is on the Mount Rushmore of Asian American models and influencers from the early 2000's. She joined the show to talk about her new book Fetishized (available August 19, 2025) and also share her thoughts about the modern culture and the historical media exploitation of Asian women. From Kaila's website https://kailayu.com/ : Kaila is an author based in Los Angeles. Her debut memoir, ‘Fetishized: A Reckoning with Yellow Fever, Feminism, and Beauty,' will be published on August 19th, 2025, with Penguin Random House's Crown Publishing.She is also a luxury travel, food, and culture writer and on-camera correspondent based in Los Angeles, who has written for The Los Angeles Times, The New York Times, Rolling Stone, Conde Nast Traveler, National Geographic, and more. She's a certified PADI scuba diver, freediver, and mermaid.Her former band, Nylon Pink, has toured in Australia: Melbourne and Sydney, played in Shanghai at the launch party for Havaianas in China, Costa Rica, played at the Hard Rock in Tokyo, Japan, Macau, China, and Penang, Malaysia.You can follow Kaila on all her social media accounts as just @KailaYuLinks from episode: Man Accused of Killing 8 in Atlanta Pleads Guilty https://www.npr.org/2021/07/27/1021144933/georgia-man-pleading-guilty-to-4-of-8-atlanta-area-spa-killingsRemembering the victims of Atlanta Spa Shootinghttps://people.com/crime/victims-of-atlanta-spa-shootings/Jeremy Lin, Knicks top NBA jersey saleshttps://www.espn.com/blog/new-york/knicks/post/_/id/11845/jeremy-lin-knicks-top-nba-jersey-salesThe Dangerous Privilege of Yellow Feverhttps://www.newsweek.com/dangerous-privilege-yellow-fever-opinion-1577449Main Show Sponsors:Right Honda:⁠⁠⁠ ⁠⁠https://righthonda.com/Right Toyota: ⁠⁠⁠⁠⁠https://www.righttoyota.com/⁠⁠⁠⁠⁠Arcus Foundry: ⁠⁠⁠⁠⁠https://arcusfoundry.comAutocannon Official Gear: ⁠⁠⁠⁠⁠https://shop.autocannon.com/⁠⁠⁠⁠⁠⁠⁠Contact Hard Parking with Jhae Pfenning:email: Info@HardParking.com Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.Hardparking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/hardparkingpodcast/Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/hardparkingpod/YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@HardParking

    Gamblou's 'Bout Business MMA Podcast
    GambLou ''Sneak-Teep' Podcast: UFC FN Shanghai Mingyang vs. Walker

    Gamblou's 'Bout Business MMA Podcast

    Play Episode Listen Later Aug 17, 2025 8:38


    Opening line observations for UFC Fight Night Shanghai Mingyang vs. Walker. See omnystudio.com/listener for privacy information.

    Sinica Podcast
    Chinese and U.S. AI Applications in Public Administration: Lessons and Implications for Ukraine

    Sinica Podcast

    Play Episode Listen Later Aug 14, 2025 78:46


    Artificial intelligence has been a frequent topic on Sinica in recent years — but usually through the lens of the two countries that have produced the leading models and companies: the United States and China. We've covered generative AI, national strategies, governance frameworks, and the geopolitical implications of AI leadership.This webinar, broadcast on the morning of August 14, broadens that lens to explore how other countries — and especially Ukraine — are approaching AI in the public sector. Around the world, governments are experimenting with AI well beyond chatbots and text generation: China's “City Brain” optimizes traffic, energy use, and public safety; U.S. agencies are streamlining services and automating benefits processing; and elsewhere, smart grids, predictive infrastructure planning, and AI-enabled e-governance are reshaping public administration. These projects reveal both the promise and the complexity of bringing AI into government — along with valid concerns over privacy, fairness, and inclusiveness.We'll look at what lessons Ukraine might draw from U.S. and Chinese experiences, the opportunities and challenges of adapting these practices, and the strategic risks of sourcing AI solutions from different providers — especially in the context of Ukraine's eventual postwar reconstruction.Joining us are three distinguished guests:Dmytro Yefremov, Board Member of the Ukrainian Association of Sinologists, with deep expertise in China's political and technological strategies and Ukraine's policy landscape.Wang Guan, Chairman of Learnable.ai in China, bringing extensive experience in AI applications for public administration and education.Karman Lucero, Associate Research Scholar and Senior Fellow at Yale Law School's Paul Tsai China Center, whose work focuses on Chinese law, governance, and the regulation of emerging technologies.Thanks to the Ukrainian Platform for Contemporary China, the Ukrainian Association of Sinologists, and the Center for Slavic, Eurasian, and East European Studies at the University of North Carolina–Chapel Hill for organizing and sponsoring today's event. Special thanks to Vita Golod for putting together the panel and inviting me to moderate.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
    EV Infrastructure Wins, Longest-Range Tesla, Drone That Won't Quit

    The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

    Play Episode Listen Later Aug 14, 2025 9:56


    Shoot us a Text.Episode #1121: We cover the rapid growth in EV charging infrastructure even as EV sales plateau, Tesla's China-only 500+ mile Model 3, and a solar-powered drone that just stayed airborne for 74 hours without a drop of fuel.Show Notes with links:EV sales brace for slump, but charging networks surge ahead with automaker supportDespite challenges in EV sales, the U.S. fast-charging network is rapidly expanding and may actually meet infrastructure goals—whether or not EV adoption keeps pace.The U.S. hit nearly 60,000 fast-charging ports in Q2 and is on track for 19% growth in 2025.Private investment, not government aid, is fueling most of this growth as NEVI funds stall, with new players like Ionna and Mercedes-Benz expanding fastTesla dominates with 54% market share; Electrify America and ChargePoint trail at under 8%.“There will be more choice, more infrastructure and, hopefully, better experiences for EV drivers,” said Loren McDonald, chief analyst at Paren.This comes as U.S. EV registrations rose 4.6% in June, but EV market share slipped to 8.6%—down from 8.8% last year—signaling a stagnant market.Tesla's registrations dropped 6%, while GM surged with Chevrolet up 152% and Cadillac up 87%, showing shifting momentum among major players.Tesla has quietly introduced its longest-range Model 3 to date, the "Model 3 Plus," capable of up to 515 miles—but only for the Chinese market, for now.The 830 km (CLTC-rated) Model 3 Plus uses a more powerful 225 kW motor and LG-supplied lithium-ion batteries.It achieves long range with just a 78.4 kWh battery thanks to efficiency gains, not just capacity.Tesla aims to compete directly with high-range local EVs like the Xiaomi SU7 and is expected to launch the model in China by September with a price just under $38K.“This effectively shatters the 700 km psychological ceiling,” said Shanghai-based analyst Li Wei.Aviation startup Skydweller Aero just pulled off a wild feat: flying a solar-powered drone for 74 hours straight—twice—without touching down or using a drop of fuel.The drone has a wingspan larger than a Boeing 747 and runs solely on solar power and batteries.Its 17,000 solar cells power flight by day and charge 1,400 pounds of onboard batteries to keep flying at night.Recent Navy tests suggest big military potential in anti-piracy, smuggling patrols, and backup GPS missions.Skydweller also has commercial ambitions, including remote internet delivery and environmental monitoring.“There's a lot of money to be made in something that never touches the ground,” the company noted.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

    Hockey Cards Gongshow
    Is China A Massive Growth Opportunity For The Hockey Hobby? A Conversation w/ David Chau, Huge Pre-War Vintage Auction Sets Records, Enzo Ferrari's Tips To Keep Your Cards Safe At Shows, Upcoming Hockey Release Calendar & Personal Pickups

    Hockey Cards Gongshow

    Play Episode Listen Later Aug 14, 2025 146:45


    Send us a textOur Patreon - https://www.patreon.com/HockeyCardsGongshowOn this episode of the Hockey Cards Gongshow podcast we start with Get To Know Your Hockey Hall of Famers, this time looking at the life, hockey career, and hobby market for hockey hall of famer, Tom Hooper (9:52). Enzo Ferrari from Private Collection Insurance joins the show to chat about the good, the bad, and the ugly he saw at The National and how to best protect your valuable cards while at shows (19:52).  In hobby news, 5 GOATs + 1 piece of paper, The National sets attendance records, and a massive pre-war hockey auction sets records (1:18:41). MOJO Fest's David Chau joins the show to talk about their upcoming collector's convention & experience in Shanghai, China.  Plus, we talk about the growth opportunity for the hockey hobby in China (1:29:59).  In new product releases, we review the latest Upper Deck hockey release calendar to see what's coming next (2:13:18).  As always, we end the show with personal pickups (2:20:35).Partners & SponsorsHockeyChecklists.com - https://www.hockeychecklists.comSlab Sharks Consignment - http://bit.ly/3GUvsxNSlab Sharks is now accepting U.S. submissions!MINTINK - https://www.mintink.caPSA - https://www.psacard.comGP Sports Cards - https://gpsportcards.com/Private Collection Insurance - https://privatecollectioninsurance.comPather Ultimate HoldersShop USA - https://shoppather.com/Shop Canada - https://shoppather.ca/Sign up for Card Ladder - https://app.cardladder.com/signup?via=HCGongshoFollow Hockey Cards Gongshow on social mediaInstagram - https://www.instagram.com/hockey_cards_gongshow/TikTok - https://www.tiktok.com/@hockey_cards_gongshowFacebook - https://www.facebook.com/HockeyCardsGongshowTwitter - https://twitter.com/HCGongshowThe Hockey Cards Gongshow podcast is a production of Dollar Box Ventures LLC

    BioCentury This Week
    Ep. 315 - China Speed: Data, Deals, First in Class

    BioCentury This Week

    Play Episode Listen Later Aug 14, 2025 33:32 Transcription Available


    Dealmaking between Western and Chinese biopharmas has been one of the year's bright spots, as a maturing biotech landscape in China converges with Western demand for innovative assets, driving record deal flow. At the same time, the Hong Kong stock exchange has emerged as the hottest market for biotech IPOs, at a time when the NASDAQ window remains shut.These themes will be in the spotlight at the 12th BioCentury-BayHelix China Healthcare Summit Oct. 22-24 in Shanghai. On this special edition of the BioCentury This Week podcast, a trio of biopharma leaders join BioCentury's analysts to discuss the landscape: McKinsey's Franck Le Deu, former BD executive Ji Li, and HBM Holdings' Mike Patten.BioCentury, BayHelix and Insights Partner McKinsey & Company invite you to visit Shanghai for the 12th China Healthcare Summit at the St. Regis Shanghai Jingan. For more information, click here; to apply to join the 2025 Class of Presenting Companies click here. View full story: https://www.biocentury.com/article/656773#ChinaBiotech #CrossBorderDeals #HongKongIPO #BiotechInvesting #LifeSciencesFinance00:00 - Introduction02:09 – Key Trends06:03 – View from McKinsey13:36 – Evolution of Deal Landscape20:24 – Learning from China24:00 – China-China M&A & NewCosTo submit a question to BioCentury's editors, email the BioCentury This Week team at podcasts@biocentury.com.Reach us by sending a text

    KPFA - Letters and Politics
    Africa and the Making of the Modern World

    KPFA - Letters and Politics

    Play Episode Listen Later Aug 13, 2025 59:57


    Guest: Howard W. French is a professor of journalism at Columbia University and former New York Times bureau chief in the Caribbean and Central America, West and Central Africa, Tokyo, and Shanghai. He is the author of the book Born in Blackness: Africa, Africans, and the Making of the Modern World, 1471 to the Second World War. The post Africa and the Making of the Modern World appeared first on KPFA.

    Sinica Podcast
    Nuclear Weapons, Ukraine, and Great-Power Competition

    Sinica Podcast

    Play Episode Listen Later Aug 12, 2025 72:49


    Join me for a conversation with four fantastic panelists about nuclear safety and security issues brought on by Russia's full-scale invasion of Ukraine, and more broadly on the state of nuclear security globally during this era of dramatic change.This program was made possible by the Ukrainian Platform for Contemporary China and the Center for Slavic, Eurasian, and East European Studies at the University of North Carolina Chapel Hill.Nickolas Roth is Senior Director for Nuclear Materials Security at the Nuclear Threat Initiative (NTI). Nickolas works at the intersection of arms control, risk reduction, and institutional resilience, and previously directed nuclear security work at the Stimson Center and contributed to Harvard's Project on Managing the Atom.Mariana Budjeryn is a Senior Research Associate with Managing the Atom at Harvard's Belfer Center and author of Inheriting the Bomb, a definitive study of Ukraine's post-Soviet disarmament and the limits of the Budapest Memorandum. Her scholarship grounds today's debates about guarantees, coercion, and nuclear restraint.Pan Yanliang is a Research Associate at the James Martin Center for Nonproliferation Studies (CNS). He studies the Russian and Chinese nuclear industries and the nuclear fuel cycle, and works on CNS engagement with Chinese counterparts—giving him a distinctive cross-regional vantage.Lily Wojtowicz is a Research Fellow at the Hertie School (Berlin) and a USIP–Minerva Peace & Security Scholar, whose work focuses on extended deterrence credibility, European security, and alliance adaptation under great-power rivalry.5:19 - The Gap Between Coercive Rhetoric and First-use Thresholds11:26 - The Implication of Ukraine's allies regarding weapons 17:26 - Golden Dome21:30 - China's Position on Nuclear Weapons29:25 - How Belarus Altered European Debates 31:13 - Civilian Nuclear Power 38:32 - North Korea's Support for Russia40:59 - Beijing on NATO and Asian Security43:09 - Europe's Reaction to Nuclear Risk45:44 - Nuclear Risk in the Russia-Ukraine War52:56 - Trump's Impact on Kremlin Nuclear Thinking1:01:52 - US-China Nuclear Relations1:04:49 - Ukraine's Nuclear DisarmamentSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Kings and Generals: History for our Future
    3.162 Fall and Rise of China: Battle of Shanghai #7

    Kings and Generals: History for our Future

    Play Episode Listen Later Aug 11, 2025 35:23


    Last time we spoke about the 800 heroes who defended the Sihang Warehouse. In the fall of Shanghai during October 1937, amidst overwhelming odds, a small battalion under Colonel Xie Jinyuan took a stand inside the Sihang Warehouse, transforming it into a fortress against the invading Japanese army. As word spread of their stand, local citizens rallied, providing vital supplies and cheers of encouragement from across the Suzhou Creek. The defenders, dubbed the "800 Heroes," symbolized hope and determination. Despite suffering heavy casualties, they held firm, embodying the spirit of resistance against aggression. As dawn broke on November 1, 1937, a strategic retreat was ordered, allowing Xie's remaining troops to escape safely into the International Settlement. Their legacy endured, highlighting the courage of those who fought against overwhelming odds. The saga of the "800 Heroes" became a beacon of hope for future generations, immortalizing their determination to protect their homeland during one of its darkest hours.   #162 The Battle of Shanghai #7: The Fall of Shanghai Welcome to the Fall and Rise of China Podcast, I am your dutiful host Craig Watson. But, before we start I want to also remind you this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Perhaps you want to learn more about the history of Asia? Kings and Generals have an assortment of episodes on history of asia and much more  so go give them a look over on Youtube. So please subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry for some more history related content, over on my channel, the Pacific War Channel where I cover the history of China and Japan from the 19th century until the end of the Pacific War. The fall of the Sihang Warehouse and withdrawal from Zhabei and Jiangwan doomed the Chinese defense of Shanghai. The army shifted to a fortified defensive line along the southern bank of Suzhou Creek, extending north towards the city of Nanxiang. Suzhou Creek provided an advantageous defensive position, acting as a natural barrier measuring up to 150 feet wide, with steep banks rising seven feet on either side. However, once this line was abandoned, there would be no fallback position remaining. Losing control of Suzhou Creek would be the loss of Shanghai. As German advisor Borchardt noted, “the Chinese command was therefore putting all its efforts into holding the position for as long as possible, without risking the annihilation of units crucial for continuing the war.” The Japanese planned their main assault directly south across Suzhou Creek to encircle the troops stationed in Shanghai. However, they first needed to create sufficient space for maneuvering. To achieve this and to secure their right flank, they launched a significant attack on Nanxiang on October 28, advancing along the railway from Shanghai. With the benefit of extensive support from aircraft and artillery, the Japanese were able to breach the Chinese frontline with relative ease. Nevertheless, they failed to capture Nanxiang, and the outcome was less of a victory than it initially appeared, as the Chinese had established a robust defense, preparing a two-mile stretch of obstacles and barriers east of the city. In a subsequent advance that shifted to the south, the Japanese engaged in a brief battle before seizing the town of Zhenru, which was strategically important due to its radio station that facilitated much of Shanghai's telephone and telegraphic communications with the outside world. In preparation for crossing Suzhou Creek, the Japanese had spent several days assembling a small fleet of vessels commandeered from Shanghai's civilian population, which included motorboats, sampans, and basic bamboo barges. On October 31, the 3rd Japanese Infantry Division, positioned at the eastern end of the Suzhou Creek front, initiated several crossings. During one of these attacks in the late afternoon near the village of Zhoujiaqiao, Japanese soldiers managed to reach the southern bank but were immediately met with enfilading fire from Chinese machine guns, resulting in significant casualties. They also faced counterattacks from Chinese reserves, who had been quickly summoned to neutralize the threat. Despite these challenges, the Japanese were able to maintain a narrow foothold. A parallel attempt by the same division further downstream, closer to the International Settlement, ended in failure, despite the evident superiority of Japanese equipment. Engineers deployed a mile-long smokescreen across the creek, while a dozen three-engine bombers, protected by fighter planes, hovered over the battlefield, actively scouting for targets. Although a small landing party successfully crossed the creek, they were quickly met with a fierce artillery barrage, and a Chinese counterattack forced them back into the water. Foreign military observers speculated that this operation was more a reconnaissance mission than a serious attempt to cross in that sector, as engaging in battle so close to the International Settlement would have required operations in heavily built-up areas. On November 1, three battalions of the 9th Japanese Division attacked in small boats across Suzhou Creek at the point where the Chinese frontline bent northward, successfully establishing a bridgehead on the other side. Over the next two days, the division managed to deploy a substantial number of troops across, eventually controlling an area that stretched about half a mile along the south bank of the creek. The following day, the Chinese launched a determined effort to eliminate this growing threat. While they made significant gains, they ultimately failed to eradicate the Japanese landing party, partly due to their inability to fully utilize their considerable artillery resources. At the beginning of the day's battle, just 60 feet separated the trenches of the opposing forces, meaning any barrage aimed at the Japanese was equally likely to hit Chinese lines. At dawn on November 3rd, the exhausted Tax Police Division were taking horrible losses trying to hold the Japanese back. Men began to scream “poison gas” as white clouds drifted across the Suzhou creek towards their trenches. Despite this the Japanese had not managed to carve out a bridgehead, but did built a pontoon bridge and sent a small force over to occupy a two story building near the bank, designated as “the red house”. Huang Jie, commander of the Tax Police Division, was a nervous wreck, feeling overwhelmed by fatalism after Chiang Kai-shek threatened to court-martial any officer who permitted the Japanese to cross to the southern bank of the creek. The appearance of an ominous cloud was the final straw. Although the cloud was later confirmed to be just a smoke screen and not poisonous gas, Huang was already defeated. With another Japanese assault imminent, he felt incapable of leading the defense. “It's over. It's all over,” he said matter-of-factly, raising his sidearm to his temple. Nearby, senior officer Sun Liren intervened, urging him, “General, please go back. We'll take care of this.” The battle continued until 4:00 p.m., but the battalion that faced the brunt of the Japanese onslaught had disintegrated. Its commander was dead, along with all but one company commander and over half of the platoon leaders. Of the original 600 men, only 200 remained. This was not what the Tax Police Division had anticipated when they were pulled from the area south of Wusong Creek the previous month; they believed the strong defenses at Dachang could hold for at least a month or two, providing sufficient time for the exhausted troops in the rear to recover. On the evening of November 3, following the latest Japanese attempt to cross the creek, the Tax Police Division's commander ordered Sun Liren to rest. However, Sun felt the need to complete one last task: destroying the pontoon bridge the Japanese had constructed across Suzhou Creek, which remained largely intact despite repeated Chinese efforts to demolish it. Previous attempts, including frontal attacks and sending swimmers downstream with explosives, had failed. Finally, they prepared large rolls of cotton soaked in gasoline to roll downhill toward the bridge, but these efforts were halted by Japanese barbed wire. For his final attempt, Sun requisitioned sea mines to float them downstream and detonate them near the bridge. To ensure the success of this plan, he required the cooperation of engineers. Unfortunately, the engineers he ordered for the late-night mission had not been trained by him, and despite being of lower rank, they were disinclined to put in extra effort for an unfamiliar officer. They worked slowly, and by dawn, the mines had yet to be pushed into the water. In the early morning light, they became visible targets along the bank, attracting Japanese fire. Sun was hit, but he was among the fortunate; later, soldiers from the Tax Police Division found him beneath a pile of dead bodies, with doctors later discovering 13 bullet wounds in his body. His participation in the battle of Shanghai had come to an end. According to German advisors, the Chinese repeatedly made the same mistake in the struggle for Suzhou Creek: a lack of independent thinking among junior Chinese commanders prevented them from reacting aggressively to Japanese crossings. This delay allowed the Japanese to entrench themselves, and subsequent Chinese counterattacks often succeeded only after several costly failures. Moreover, Chinese artillery lacked the flexibility to adapt quickly and lacked training in selecting the appropriate ordnance for the situation. The Germans argued that this allowed the enemy “sufficient time to set up a good defense,” and even when later Chinese attacks achieved some significant successes, they failed to completely annihilate the enemy forces that had crossed the creek. Conversely, the Japanese were also frustrated, particularly their commander, Matsui Iwane. Although the 9th Division had made significant advances, the 3rd Division remained confined to a narrow strip of land south of the creek, thwarting hopes for a quick, decisive push southeast to trap the remaining troops in Shanghai and Pudong. On November 3, the birthday of Emperor Meiji, who was instrumental in modernizing Japan, Matsui reflected on his initial hopes of celebrating as the conqueror of Shanghai. Instead, he found himself disappointed, writing, “Now we've finally won a small piece of land south of Suzhou Creek, but the south of Shanghai and all of Pudong remains in enemy hands. That the festival is happening under conditions such as these is a source of boundless humiliation.” Japanese planners in Tokyo had been increasingly concerned that operations in the Shanghai area were not progressing as anticipated since the troop deployments began in August. Despite sending three additional divisions, the advances remained limited, prompting the Army General Staff to consider a more fundamental strategic shift in China. The core question revolved around whether to prioritize the northern campaign or the battles around Shanghai, as Japan lacked the resources to effectively pursue both. In early October, Japanese officers concluded that addressing the situation in Shanghai must take precedence. A large reason for this decision rested on fears of a potential soviet attack in the northeast before the New Year. With so many divisions stuck in Shanghai Manchukuo was quite vulnerable. On October 9, the Army General Staff established the 10th Army, specifically designed to shift the balance in Shanghai. This new force included the 6th Infantry Division, currently deployed in northern China, a brigade from the 5th Infantry Division known as the Kunizaki Detachment, and the 18th and 114th Infantry Divisions from the home islands. Command of the 10th Army was entrusted to General Yanagawa Heisuke, a 58-year-old veteran of the Russo-Japanese War who had recently retired but was recalled to service due to his suitability for the role; he had previously served as a military attaché in Beijing and as an instructor at the city's army college. The 10th Army was to be landed behind Chinese lines. There were two possible landing sites: the south bank of the Yangtze River, where earlier landings had occurred in late August, or the north bank of Hangzhou Bay. Hangzhou Bay provided the element of surprise thus it was selected. However when reconnaissance was performed, the area was found to be heavily fortified with many terrain issues that would complicate logistics. Matsui Iwane expressed his concerns in his diary, noting, “It would probably be much easier if they landed on the banks of the Huangpu and Yangtze Rivers. This plan gives me the impression of a bunch of young people at play”. The 10th Army was set to land before dawn on November 5. The Kunizaki Detachment would lead the assault, capturing a stretch of coastline east of Jinshanwei in the middle of the night. This would be followed by the 6th Division, with the 18th Division on its right flank and the 114th Division on its left. All units were to advance briskly north to the Huangpu River and cross it. A major objective north of the river was the city of Songjiang, a key transportation hub for both rail and road. Ultimately, the goal was to link up with Japanese units advancing south in the flat countryside west of Shanghai to encircle as many Chinese soldiers as possible. Secrecy was vital for the 10th Army in its preparations. The commanders recalled an old saying: “If you want to cheat the enemy, first you must fool your own men,” and decided to adhere to it. To mislead their forces before the embarkation of the 6th Division, they distributed maps of Qingdao, a northern Chinese port city, to create the illusion that it was the operation's target. This way, if any information leaked, it would mislead the recipient. On November 1, the convoy carrying the 6th Division departed the waters off the Korean Peninsula, heading south. The following day, it merged with another convoy transporting the 18th and 114th Divisions from Japan. Together, they formed a substantial fleet of nearly 200 vessels, necessitating heightened caution to avoid detection. Strict orders prohibited the use of lights, and radio silence was enforced at all times. As the ships neared Shanghai, they sailed in a wide arc offshore, only redirecting toward land when they were aligned with Hangzhou Bay. Upon learning their true objective, the soldiers felt a mix of excitement and apprehension as they crowded the dark decks, catching sight of the vague silhouette of the continent they were about to conquer. The advance unit, the Kunizaki Detachment, boarded its landing craft as planned at 3:00 am on November 5, heading towards its designated section of the coastline. Meanwhile, the rest of the 10th Army waited anxiously aboard ships anchored two miles offshore. The silence from the shore indicated that the detachment had encountered no resistance, although the ongoing radio silence left uncertainty. Eventually, the detachment signaled with light projectors that the landing had gone as planned. With this confirmation, the soldiers of the second wave began their approach. The 10th Army had intended for the invasion force to move swiftly from the landing zone to secure the area before the Chinese could mount a counterattack. Each soldier was equipped with a week's supply of rice and as much ammunition as he could carry to avoid being hindered by a lengthy supply train; mobility was essential. On the first day of the landing, the Chinese launched only two minor counterattacks. One occurred on the left flank but failed to hinder the advance north, while the other on the right flank also had limited success, forcing the Chinese to retreat ahead of the advancing Japanese troops. By mid-morning on November 5, over 3,000 Japanese soldiers had successfully landed, and this number continued to rise rapidly. The urgency of the situation was evident, and only swift and decisive actions could offer the Chinese generals a chance to avert catastrophe. However, instead of mounting an all-out effort to push the Japanese back into the sea, they chose to play a waiting game. The consensus among the command center of the 3rd War Zone in Suzhou during the early hours was that the landing forces were weak and intended to distract from more critical operations planned for the near future. Enemy resistance was weak and sporadic, allowing the Japanese divisions to make rapid progress despite encountering natural obstacles along their route. By the evening of November 5, less than 24 hours after the initial unit landed, they had advanced three miles inland. Before noon the following day, they reached a ferry port on the Huangpu River, where a group of over 100 soldiers managed to cross, clearing the way for the continued push toward Songjiang. Meanwhile, the left flank of the Japanese landing force engaged in more intense fighting for the first time but still managed to gain ground. The Japanese momentum appeared unstoppable.In desperation, the Chinese resorted to scorched earth tactics reminiscent of the Napoleonic Wars, similar to their earlier actions in Zhabei. They destroyed every building and field, burned crops, killed livestock, and poisoned wells, leaving nothing for the victors. It was the local population that ultimately paid the price, witnessing their ancestral homes reduced to ashes.  Once the Chinese command was convinced that the invasion at Hangzhou Bay was a genuine main effort rather than a deceptive act, it directed all available forces south to contain the escalating threat. However, the Chinese had very few troops to spare. The Chinese dispatched a total of seven divisions and one independent brigade to the landing area. While this force appeared to be roughly twice the size of the Japanese, in reality, it was much weaker. Many of these units had endured extended battles and were not at full combat strength. They were sent south without adequate preparation, and their morale suffered due to the continuous stream of negative news from the front. Additionally, the same poor road network that hindered the Japanese slowed the Chinese reinforcements, resulting in many arriving too late to influence the conflict significantly. Once the opportunity to push the Japanese back into the sea was lost, the next best option was to halt their advance at the Huangpu River. Although this was a significant natural barrier, there were no fortifications prepared along its banks. Compounding the issue, a large number of civilian vessels were left on the south bank, providing the Japanese with an easy means of crossing. Confronted with a steady stream of better-equipped and experienced Japanese soldiers, many Chinese defenders occasionally retreated without a fight. In response to the threat from the south, the Chinese commanders repeated a costly mistake from previous crises: they deployed newly arrived troops in Shanghai directly into battle. This disregard for the exhausted condition of those troops, who had just completed a long trek from Henan province, left them ill-prepared for effective engagement. The 107th and 108th Divisions, part of the 67th Army, had only recently arrived in the Shanghai area when they were ordered on November 8 to move south to defend the strategic city of Songjiang at least until November 11. Though the commanders may have had no other choice but to deploy the 67th, the outcome was predictable. Despite their efforts to hold Songjiang, the two divisions could not stand against the Japanese, and by November 9, they had begun withdrawing from the nearly surrounded city. During the retreat, army commander Wu Keren was assassinated by a group of plainclothes men. Whether these were Japanese soldiers or local traitors hired for the task was never determined, making him the only general to lose his life in the entire Shanghai campaign. This setback rendered the 67th Army ineffective as a fighting force, leading to a complete retreat from the battlefield. Like many other lower-quality units in the Chinese military, the rank-and-file soldiers had never been encouraged to take the initiative, and the corps ultimately disintegrated after losing their commander. Amid the chaos and confusion at the landing zone, many Chinese officers concluded that the battle for Shanghai was lost and focused on salvaging whatever equipment they could before it was too late. On the morning of November 5, three artillery batteries stationed along the north shore of Hangzhou Bay attempted to resist the Japanese forces. As the Chinese front along Hangzhou Bay collapsed, even a successful retreat could be seen as a modest victory. Chiang Kai-shek was on the brink of a nervous breakdown as the full scale of the Japanese landing at Hangzhou Bay became evident. On the evening of November 5, he had over 20 anxious telephone conversations with Gu Zhutong, asking repeatedly, “Is there a fight?” Gu confirmed, “The artillery is bombarding us heavily. There are airplanes, warships.” That night, Chiang met with Chen Cheng and appeared to accept that it was time to abandon positions south of Suzhou Creek. However, political considerations prevented him from immediately communicating this decision to his commanders. He wished to see the Brussels Conference get underway without having China appear defeated and seemed to hope to hold out until November 13, aiming for a minor propaganda victory by demonstrating that China had endured for three months. On the night of November 8, Chiang issued a fateful command to Shanghai police chief Cai Jianjun, instructing him to hold Nanshi while the rest of the army withdrew west, a directive that sounded like a suicide mission. When Cai refused, Chiang's response was swift: “Shoot him.” Luckily for Cai, he escaped being shot.  The Chinese retreat from Shanghai commenced in an orderly manner. At 10:00 am on November 9, the last soldiers organized their march southwest past St. Ignatius Cathedral, where thousands of refugees waited, leaving the city they had defended for nearly three months. As they departed, they burned significant properties, including factories and coal yards, to deny the Japanese valuable resources. Among the structures targeted was the Toyoda Cotton Mills, a prominent symbol of Japan's influence in the Yangtze Delta. Initially, the withdrawal seemed disciplined, reminiscent of earlier successful withdrawals that had surprised the Japanese. However, the situation quickly deteriorated as the Japanese pursued them relentlessly. By noon, they had secured Hongqiao Airfield, the site of earlier conflict, and aimed to inflict maximum damage on the retreating Chinese army. Japanese planes launched attacks from carriers offshore, machine-gunning the congested roads filled with retreating soldiers. Additionally, they bombed bridges and train stations, destroyed communication lines, and shelled already weakened transportation networks. With communications largely disrupted and scattered units receiving no coordination, chaos ensued. Soldiers became consumed by the instinct for personal survival, leading to a disorganized stampede as panic spread. Desperate to escape, many soldiers tried to access designated foreign zones. Some forced their way across checkpoints at gunpoint, while others disguised themselves as civilians to gain entry. A foreign correspondent observed a Chinese soldier throw away his rifle and jump into the polluted Siccawei Creek, wading across in just his underwear, to escape Japanese capture. Similarly, senior officers realized that rank would not protect them from Japanese retribution. General Ye Zhao, retreating with his staff, donned peasant clothes after encountering an abandoned farmhouse and was later captured by the advancing Japanese, who mistook him for a common laborer. As the Japanese approached Nanshi, the mostly Chinese area of Shanghai, the situation grew dire. A group of individuals accused of spying for the Japanese was executed by firing squad in public view, sparking terror among onlookers. As the government prepared to evacuate, officials urged the remaining residents to continue resisting, warning against traitors.  The swift retreat of the Chinese Army shocked many Shanghai residents, who had believed the city could withstand the siege indefinitely. As the city fell in just a few hectic days, thousands of desperate civilians, burdened with their belongings, flocked to the bridges leading to the French Concession, pleading to be let in. However, they were met with hostility from French police, reinforced with tanks, who ordered them to turn away. When they resisted, local Chinese employees were forced to help drive them back, resulting in horrific scenes of violence. The New York Times correspondent Hallet Abend reported how the crowd was ruthlessly beaten back, with some falling into Siccawei Creek, where several drowned amid the chaos. Chinese resistance in Nanshi persisted, as pockets of soldiers were determined to make the conquest challenging for the Japanese. After three days of fighting, between 5,000 and 6,000 Chinese soldiers remained in Nanshi when the Japanese launched their final assault on the morning of November 11. They began a relentless artillery bombardment of the densely populated area. Foreign correspondents, including American journalist Edgar Snow, observed the battle from the French Concession across Siccawei Creek. Japanese tanks advanced cautiously through narrow streets, pausing to fire before retreating, while infantry moved carefully to avoid Chinese snipers hiding among the buildings. While most residents had fled, some civilians continued their daily lives amidst gunfire and explosions. An incident was reported where a group of Chinese were eating rice in a sampan when a machine gun opened fire, causing them to seek cover under the mat. The Japanese forces encountered familiar challenges as they advanced through Nanshi, struggling to set up pontoon bridges across canals, which slowed their progress. In a last stand visible to onlookers in the French Concession, the Chinese soldiers faced an unequal confrontation. The Japanese tanks fired upon them from only 60 yards away, and the defenders were subjected to intense air raids before being driven back. At a desperate moment, one Chinese soldier carried a wounded comrade across Siccawei Creek, dodging bullets, and received assistance from French guards. This encouraged more Chinese soldiers to cross into the French sector, surrendering their weapons to avoid certain death. They became internees, protected from the Japanese, although they felt betrayed by the circumstances that forced such a decision. Not all soldiers managed to escape in this manner; some relocated to a new position closer to the southern edge of the French Concession, near a water tower. This location offered even less protection than their previous one and quickly turned into a deadly encounter. Realizing they were losing, the Chinese troops fled toward the French sector, abandoning their equipment and weapons as they scrambled over barbed wire. The French commander commended their bravery and assured them they would not be returned to the Japanese. As the battle across Siccawei Creek drew to a close, victorious Japanese troops swept through the remaining unoccupied streets of Chinese Shanghai, eliminating the last pockets of resistance. Similar to previous encounters in Zhabei, defenders attempted to set fire to buildings to leave little for the occupying army. Thick smoke billowed over the district, limiting visibility, so onlookers in the French Concession relied on sound to gauge the battle's progress. As gunfire waned, cheers of “Banzai!” filled the air. At 3:34 pm, the Rising Sun flag was raised over the last Chinese stronghold in Nanshi, officially marking the end of the battle of Shanghai. In a city ravaged by war, the district of Zhabei became the epicenter of destruction, resembling a bleak lunar landscape. The area around the North Train Station was devastated, with gutted buildings standing like rugged cliffs and the asphalt roads marred by deep fissures resembling earthquake damage. As Chinese officials prepared to leave Shanghai for Nanjing, they tried to present a positive narrative about the battle, emphasizing that the sacrifices made were not in vain. Mayor Yu proclaimed that the lessons learned in Shanghai during the past 90 days could benefit the entire nation in the war against Japanese aggression, instilling confidence in the people that victory would eventually come. He spoke as if the war was over in Shanghai, which was true in a sense, as the major conflict had concluded.  In late 1937, the Japanese believed they had achieved victory. On December 3, Matsui Iwane's army held a victory parade through the unoccupied International Settlement, a right they claimed as one of the governing powers. It was a serious miscalculation. Japanese civilians and ronin were recruited to act as rallying crowds, waving national flags, which triggered confrontations with foreign residents. The parade passed the Great World Amusement Center, where hundreds had died during "Black Saturday," prompting a Chinese man to leap from a building, declaring “Long Live China!” as he fell. As the parade continued down Nanjing Road, tensions grew among the accompanying police. Suddenly, a grenade was thrown from a window, injuring four Japanese soldiers and one British police officer. Matsui's veterans fanned out to apprehend the assailant, but it was a Chinese police officer who shot him dead. What was meant to be a triumph turned into a fiasco that confirmed the Japanese would struggle to secure even this small corner of China, let alone the vast territory of the country as a whole. The battle for Shanghai became the bloodiest international conflict in Asia since the Russo-Japanese War. By late October, the Japanese estimated that China had suffered 250,000 military losses in the fight for the city. In the months following the battle, Chinese sources reported casualties ranging from 187,200 to as high as 300,000. Regardless of the exact figure, the aftermath of the battle was catastrophic, severely impacting Chiang Kai-shek's best German-trained divisions. China faced a blow from which it would not recover until 1944, aided by significant American support. The high casualty rates stemmed from several factors. Many Chinese soldiers entered the battle expecting to sacrifice their lives, which led to a higher incidence of fatality due to their willingness to launch suicidal attacks against heavily fortified positions. Chinese tactics, which relied on numerical superiority to counter Japan's material advantages, essentially turned the conflict into a struggle of manpower against machinery. While this approach had a grim logic, it starkly contrasted with the reluctance of Chinese commanders to sacrifice valuable imported equipment. They were quick to expend their best divisions in intense fighting yet hesitated to utilize their key weaponry for fear of Japanese air raids. The elite 87th and 88th Divisions faced near depletion within days, while the Pudong artillery operated minimally over three months to avoid drawing enemy fire. One might question what Chiang Kai-shek achieved from such immense sacrifices. If his primary goal was to divert Japanese forces from the north, where they enjoyed easy victories, then the battle in Shanghai could be viewed as a success for China. As autumn 1937 progressed, Japanese commanders were increasingly forced to redirect their focus and resources to the more complex and tactically challenging terrain around Shanghai, where their technical superiority was less effective than on the northern plains. However, shifting the war to central China also posed risks, threatening the economic hub and political capital in Nanjing, ultimately resulting in a Japanese occupation that would last nearly eight years. If Chiang also wished to attract foreign attention, it is unclear how successful he was. The battle unfolded in front of thousands in the International Settlement and French Concession and garnered international media coverage, with many foreign correspondents arriving to report on the conflict. For three months, Shanghai dominated the front pages of major newspapers, and the Chinese effectively utilized propaganda to highlight events such as the desperate “Lost Battalions” fight in Zhabei. Yet, none of the major powers felt compelled to offer substantial support to China, and even the Brussels Conference failed to provide any useful assistance. Both Western powers and the Soviet Union were closely watching the conflict. Chiang hoped for Soviet support, and historical records suggest that Soviet diplomats encouraged him with vague assurances. China aimed to provoke Soviet entry into the war against Japan; however, the outcome may have been counterproductive. By engaging Japan, China effectively diminished the likelihood of a Japanese assault on the Soviet Union, as Japan needed to subdue China first. The Soviets eventually started providing material aid, including the arrival of nearly 300 Russian attack and bomber aircraft in mid-October, but this assistance was a poor substitute for a genuine ally. Additionally, while the Soviet Union emerged as a hesitant partner for China, China lost the substantial support it had previously received from Germany. The Germans played a crucial role in Shanghai during the 1937 conflict, with every major Chinese unit having at least one German advisor. Chiang Kai-shek's strategic decision to make a stand in Shanghai appears to have been significantly influenced by General Falkenhausen's opinions. Chiang had initially welcomed the German proposal to fight for Shanghai and was resolved to see it through, regardless of the cost to his troops. By 1938, German advisors began departing China, coinciding with the outbreak of war in Europe. Unfortunately, their experiences in China did not translate into lessons for their future military engagements, particularly regarding urban warfare, which might have been beneficial in battles such as Stalingrad during the winter of 1942–1943. Instead, they returned to more conventional military roles in Europe.  Despite enduring the most suffering in and around Shanghai during 1937, the battle proved to be far more costly for the Japanese than their commanders had anticipated. By November 8, Japanese military casualties totaled 9,115 dead and 31,257 injured. Although the Japanese forces enjoyed overwhelming advantages in artillery and air power, they could not compensate for their leaders' consistent underestimation of Chinese resilience and fighting spirit. The flow of reinforcements was disorganized, leading General Matsui and his commanders to feel they never had enough troops to achieve a swift and decisive victory. As the Shanghai battle neared its conclusion, Matsui became increasingly confident that he could inflict a blow on Chiang Kai-shek from which he would never recover. In an interview with a German reporter in late October, Matsui stated that after capturing Shanghai, the Japanese Army would march on to Nanjing if necessary. He had a keen political sense and believed it better to act independently than wait for orders from Tokyo, declaring, "Everything that is happening here is taking place under my entire responsibility." Without an aggressive general like Matsui, it's questionable whether the Japanese would have proceeded to Nanjing. Initially, they focused on pursuing retreating Chinese forces, a sound tactical decision that did not imply an expansive strategy to advance to Nanjing. However, after another surprise amphibious landing on November 13 on the south bank of the Yangtze River, the Japanese commanders felt positioned to push for Nanjing and bring the war to a conclusive end.  I would like to take this time to remind you all that this podcast is only made possible through the efforts of Kings and Generals over at Youtube. Please go subscribe to Kings and Generals over at Youtube and to continue helping us produce this content please check out www.patreon.com/kingsandgenerals. If you are still hungry after that, give my personal channel a look over at The Pacific War Channel at Youtube, it would mean a lot to me. Thus with that the battle for Shanghai, known to some as China's Stalingrad had come to a brutal end. Chiang Kai-Shek gambled the cream of his army to gain international sympathy for his nation, but had it worked? Japan was taking the northeast, and now with Shanghai conquered, the path to Nanjing and unimaginable horror remained.