Podcast appearances and mentions of Simon Sinek

John talks with Amos Balongo — executive leadership coach, communications coach, keynote speaker, John Maxwell speaker and coach, corporate trainer, founder of Camp Ohana Foundation (nonprofit serving youth globally), husband, and father. Amos is also an international speaker who has traveled to 32 countries, speaking to groups such as the U.S. Navy, YMCA, United Nations, and U.S. Pacific Command. Listen to this episode to learn more: [00:00] - Intro [01:08] - Amos' bio  [02:32] - Amos' journey from Kenya to the U.S. and into leadership [06:02] - Camp Ohana Foundation and its impact on kids [09:31] - Camp Ohana locations around the world [11:12] - Bringing guest speakers to inspire kids with real careers [12:34] - Why Amos connected with John Maxwell team [13:57] - Coaches Need Coaches [15:24] - Amos' fear of public speaking and overcoming it [18:56] - Speakers who don't work on their craft [20:58] - A Voice Empowered book [24:46] - Four pillars of leadership [31:16] - How Amos' faith gives him purpose and strength [33:34] - The pendulum of work and family [35:25] - Creating memories with family [36:49] - Amos' definition of success [38:14] - #1 daily habit [39:31] - Traits of a great leader [41:38] - Legacy Amos wants to leave behind [43:18] - How Amos invests in his growth [44:24] - Best way to connect with Amos [47:11] - Closing thoughts NOTABLE QUOTES: "A lot of times, we focus so much on a destination, not realizing that the journey is where we learn, is where we grow, and the destination is just an end product of the journey." "When you're blessed, it's very important to look back and give back and bless others." "If you're a leader and you're not creating more leaders, something is wrong with your leadership." "You cannot be what you cannot see." "Everybody can teach you something if you're, if you're teachable and willing to learn." "With everything you're doing, you've got to ask yourself, 'How am I growing every day?' And you got to reflect and ask yourself, 'How am I better? How will I be better tomorrow?' And if you're not reflecting, you're not growing, and you're stuck in the same thing." "If you are a leader and you have a great message, but you cannot communicate it, and people can't receive it, then you're going nowhere as a leader." "Success for me is how many people I have impacted and brought along on this journey, because we are on this journey of inspiring each other. We're on a journey. And it's not, did we get to the destination." "Your role as a leader is not positional. Your role is to serve others, is to bring others along. It's, 'I'm in this position because I want to bring others along,' and I'm humble enough to understand that I may not know it all, and there's going to be people that I am leading that would know more than I do. But it's about how we complement each other's strengths, to be able to to work together and bring each other along." "If you're not learning every day, then you're not growing every day. It's just kind of like a banana. If you're green, you grow. If you're ripe, you rot." BOOKS MENTIONED: Straight from the Gut by Jack Welch and John A. Byrne (https://a.co/d/clFRSie) Find Your Why by Simon Sinek (https://a.co/d/dCRB22U) USEFUL RESOURCES: https://amosbalongo.com/ https://leaderconsulting.coach/ https://www.linkedin.com/in/amosbalongo/ https://www.instagram.com/amosbalongo/ https://www.facebook.com/amosbalongo https://x.com/abalongo https://www.youtube.com/channel/UCOlIweirA1HGSgy3t8m299w Transforming Your Life Volume IX: 9 Incredible Stories Showing the Strength of the Human Spirit (https://a.co/d/bee1AFc) CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

In this episode, you'll learn how nonprofits are really rated—and why the sector's obsession with overhead could finally be ending. Charity Navigator CEO Michael Thatcher joins host Rusty Stahl to explain how nonprofit ratings are shifting toward impact, leadership, and organizational health—and why investing in people matters more than lean budgets. In a candid moment, Thatcher hints at a future where overhead is no longer part of Charity Navigator's ratings formula, signaling a potentially major change in how nonprofits are judged. Listen in, spread the word, and become part of the shift.Download the episode transcriptGuest Bio:Michael leads Charity Navigator in its efforts to make impactful philanthropy easier for all by increasing the breadth and depth of evaluation methodologies to facilitate ratings coverage of substantially larger numbers of charities and expand how the information engages new and existing audiences. Prior to joining Charity Navigator Michael spent more than fifteen years with Microsoft, the last ten of which, as their Public-Sector Chief Technology Officer responsible for technology policy initiatives and engagements with governments and academic leaders in Asia, the Middle-East and Africa. Michael's eclectic background includes years at sea conducting oceanographic research with Woods Hole Oceanographic Institution, composing music and dancing internationally as the co-founder and co-director of Dance Music Light. He has held various board positions within the nonprofit and tech sector, holds several patents in enterprise systems management and has a degree in Music from Columbia University in New York.Links to Resources:Organizations & WebsitesCharity Navigator — ⁠https://www.charitynavigator.org⁠Charity Navigator Nonprofit Portal (Claim Your Profile / Submit Data) — ⁠https://www.charitynavigator.org/portal⁠Fund the People — ⁠https://fundthepeople.org⁠Fund the People Podcast — https://apple.co/3iDT21T ⁠Fund the People Podcast Premium on Patreon — ⁠https://www.patreon.com/fundthepeople⁠Candid (formerly GuideStar & Foundation Center) — ⁠https://candid.org⁠BBB Wise Giving Alliance — ⁠https://www.give.org⁠Overhead Myth Open Letter to America's Donors from FTP's research archives (2013) — https://drive.google.com/file/d/0BwddBi7Cib_xMHpyRXd6WGpFREU/view?usp=sharing&resourcekey=0-ZFQ-F9JdQ0v3O1buOgFhXQ Overhead Myth Letter to America's Nonprofits from FTP's research archive (2014) — https://drive.google.com/file/d/0BwddBi7Cib_xcy0wbEhmRGJtZUU/view?usp=sharing&resourcekey=0-N9yoZdjKvoRuPX-SDTZwtwFunding for Real Change (resource-rich website based on BDO's research on improving funding for indirect costs) — ⁠https://www.fundingforrealchange.com/ Concepts, Research & Sector InitiativesMacArthur Foundation — ⁠https://www.macfound.org⁠Staff Operating Support article in The Nonprofit Quarterly - by Rusty Stahl (Fund the People) — ⁠ https://bit.ly/NonprofitsNeedSOSPodcasts ReferencedFund the People Podcast brief bonus episode announcing the Staff Operating Support (SOS) funding concept — ⁠https://podcasts.apple.com/us/podcast/introducing-staff-operating-support-s-o-s-grants-concept/id1531813289?i=1000735122772Fund the People Podcast episode featuring John Palfrey (CEO of MacArthur Foundation) — https://podcasts.apple.com/us/podcast/macarthur-president-chooses-courage-not-quiet/id1531813289?i=1000712429747 NGO Soul + Strategy Podcast episode featuring Michael Thatcher — https://podcasts.apple.com/us/podcast/051-charity-navigators-changing-expectations-and-its/id1498390711?i=1000598151900Thinkers & Influential Voices MentionedDan Pallotta — ⁠https://danpallotta.com⁠ Simon Sinek — ⁠https://simonsinek.com⁠LinkedIn — ⁠https://www.linkedin.com/company/charity-navigator⁠Instagram — ⁠https://www.instagram.com/charitynavigator ⁠Facebook — ⁠https://www.facebook.com/CharityNavigator⁠ X (Twitter) — ⁠https://x.com/charitynav⁠Tik Tok — ⁠https://www.tiktok.com/@charitynavigator⁠

Tiff and Monica provide exclusive, step-by-step insight into creating hiring ads that both grasp your specific practice's strengths and needs, and attract those rockstar team members you've been looking for. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. We are back today. I think we used to call it Consultant Takeover and now it's just literally a podcast, but it's my consulting team. And gosh, I love these days. You guys get to hear me just brag about the consultant team and the Dental A Team in general. And I have one of my faves. All these women are some of my favorite human beings in life. we got to recently, we were able to spend some really good quality time together and really just.   Honestly, it was just fun. Like it wasn't even one-on-one, like getting to know each other. It was just really getting to know each other by proxy of having fun together. And if no one here listening knows, fun is one of our core values. And that is one of the core values. I don't even know. You may know this, but it was one of the core values that Kiera and I have had literally since day one. That was one that has never changed. Fun has always been there. We did have it really high. used to be our number one core value. And then we realized like,   it was setting a weird precedent. So it's not quite as high anymore, but fun is massive for us. And we really, truly believe if you're not having fun, what are you even doing? I think there's oftentimes in life that things are not necessarily quote unquote fun, but there should be some air of sprinkles on top that can make life a little bit more fun in the end. So Monica, you make podcasting fun, your way of thinking. I like following.   Monica (00:59) Yeah.   The Dental A Team (01:22) your thought process. really, it is really fun for me to follow the thought process, especially because I tend to think I'm pretty good at knowing where someone's going or what they're doing, what their intent is. Like I'm usually pretty good at keying into it, but sometimes you catch me and I'm like, dang, I love how your brain works. So I love it because you make me think a little bit harder, like a little...   more intentional, I like the word intentional. You make me think a little more intentional than I do on my day to day. So thank you for being here today, Monica, and shedding your brilliance on the Dental A Team, listeners and team. How are you this morning? It's a Monday morning for us and we're just at it bright and early. How are you?   Monica (02:09) I'm doing great, Tiff. Thank you. Thanks for inviting me. You know, I think one of the things that attracted me and I was really curious about the Dental A Team was that core value of having fun because, you know, we just kind of get a little serious and boring as we become adults. And I'm like, gosh, I don't ever remember thinking like, my gosh, this work should be fun. Sometimes it is fun, but should it be fun?   And I was so curious about that. to be honest, I think I shared this. I struggled a little bit with adding the fun factor in, you know, when I think about work and in my day. And I'm so glad that I decided to join the Dental A Team because that is my core value. Every day that I wake up, I'm like, I'm going to make this so fun today. What's going to be fun about my day? And I think fun is just a mindset.   Right? Because you can do hard things. You can have hard conversations. You can have a hard day and still look for the fun and still make it fun. ⁓ So thank you. Thanks for inviting me today. This is one of my, I guess, new hobbies, newfound passions is podcasting, unscripted podcasting, ⁓ going with it. Right. And just seeing what our brains kind of like come up with. So.   The Dental A Team (03:31) Yep.   Monica (03:35) just so you all know, this is unscripted. This is ⁓ just real time and I love it. I love the authenticity of it, right? Because this is where great ideas are born with no agenda. it's, you you and I have like this really great kind of cadence and engagement. One thought leads to another. And sometimes I have to stop myself because I can see myself going down and, you know, a rabbit hole and just, you know, and so we'll...   We'll keep it short and sweet and impactful.   The Dental A Team (04:07) Awesome. I love that. Thank you. And I'm glad that you, I'm actually glad that you mentioned that I do. I do think it's important for listeners to know, like this is literally off the cuff. Uh, 99.9 % of it, have a topic and we like brainstorm for a quick minute, but really we have no idea what's going to come out of these podcasts until it's done. So it is a really magical experience. And I like it that way because I think that, like you said, there's, there's more ideas that are born in that kind of a mindset and it does, it keeps it fun.   Monica (04:12) Thank   Yeah.   Yeah.   The Dental A Team (04:36) Monica, been actually, it's been really fun. From my seat, I get to see the evolution of consulting and the evolution of ⁓ your position at the, at the company. And it's, was, it was been really cool. And I think for the listeners to know the Monica that you see today has always been here, but she was more reserved. And I think that comes from, it's fair. It's fair. comes from just, like you said, the older we get, more.   we lose that like the Santa Claus effect. Like we lose that magic and the sparkles and reality sets in and we get, my boyfriend likes to call himself a realist. He's a pessimist a lot of times, but he calls himself a realist, which is fair. But we do become this like realist mindset when we're just like factual and we're like checking off the lists and we're so diligent and we tend not to laugh as much as we wanted to before. for us fun just means that   We enjoy what we're doing. We bring an element of fun to our consulting. So when we work with you guys, like we're having fun. We're enjoying what we're doing. We're laughing. We're making light of the situations that we can. And we're making massive changes with easy implementations that totally just change the game for you guys. And that to us is so much fun for us to sit back and see. We can make a millimeter tweak on something that feels so massive in your world.   and then it all falls into place. And it's just really cool. think of like the implants, know, they're tweaking, tweaking, tweaking and torquing. And you can go a millimeter too far or be a millimeter too short or be like spot on. And that's what I think of like that, that implant torque. We're not making massive adjustments, but we're making massive impacts and implant changes someone's life, but it's minimal adjustments.   Monica (06:25) Yeah.   Yeah, I think ⁓ just to add to what you said, it's really important to take some time to see through the childlike eyes, right? With awe and wonder. ⁓ think it's also important not to confuse fun with playtime, right? Because work is serious stuff, what we do, right? We can have fun and get the job done and have those really impactful days ⁓ because it is a serious   The Dental A Team (06:45) Yes.   Yes.   Monica (06:58) business, right? ⁓ And fun doesn't equal playtime. And I remember a client of mine saying, well, you know, it's all you guys sound to like fun. And I'm like, yeah, because work should be fun. What you're doing is amazing. You are helping people achieve their goals, their wellness goals, the smiles that they've wanted, maybe relieving someone out of pain and, you know, shame and everything that goes around, you know, dentistry.   The Dental A Team (07:23) Yeah.   Monica (07:28) And you're impacting, you know, your team's lives and your community's lives and your own life. And it should be fun. You should see the beauty of that, right? ⁓ So it's not all fun and games, guys. It is serious stuff. When we say fun, that means live life, you know, with joy and wonder and childlike lenses. So ⁓ if you, I think if you approach, you know, the day with that mindset,   everything is lighter, everything is ⁓ easier, right? There's a place to things and there's just, you you're operating from a heart space versus your mental space, you know?   The Dental A Team (08:08) I agree. Yeah,   I agree. I agree. And I understand that everybody's going to have a core value of fun and that's okay, too. You don't have to. You truly don't have to. And you don't have to come in in the same mindset as we do. Just know that's how we operate. And when you work with us, that's what you're getting. You're getting that fun mindset of how can we make small changes that make massive impacts. And one of those spaces, I've actually watched you, make some pretty massive impacts with a client of yours. So this is   Monica (08:17) Yeah.   The Dental A Team (08:36) This is a good topic that came up for us. We get our topics from our list and I thought this was a great one for Monica actually because you have been working with a client recently. This is on hiring and building hiring ads and I know you've got at least one and you've got multiple that are hiring, but you've got one that you've worked like literally hand in hand as though you're part of their, you are part of their team, but if your boots on the ground, part of their team because of their capacity and the type of hiring that they're doing.   We've done this with a lot of clients, especially when they're hiring like office managers, because the office manager would do the hiring, right? So when they don't, which is the situation you're in now where they don't technically have like a dedicated office manager ⁓ with enough space in their world to do the hiring, even down to writing the ads and let's face it, the dentist CEOs, it's not your forte, first of all, most of the time, and you don't have time for it either. So building that out and Monica, have...   the reason that it's applicable is you have had fun doing this with them. And there's been challenges too, but I think you've made some massive strides with them in this aspect. And the first space that you started was really learning the team, learning the practice, and writing ads that attracted the right type of people. And now you guys are in the interview process, but Monica.   From the lens of consultant working with this practice or other practices you've done as well, how do you advise them and how do you help craft those ads to speak to their needs? And everyone's so different, right? So how do you do that and what suggestions do you think people could take away from today to do that on their own as well?   Monica (10:18) Yeah, that's a great question, Tiff. And you're right, I've had a fun time ⁓ kind of wrapping my arms around this one client that does need it. I think one really important factor is like, remember who you are. Why are you great? When we are in a space of lack,   whether we're lacking appropriate team members or we're not, you know, doing what we want to do. We're not doing the dentistry that we want. We're not where we should be. ⁓ I think we go down this rabbit hole of like, and almost inertia kicks in, you know? So let's reframe that mindset. Why are you great? Why did you start this? You know, how do you measure success? So I always say great leaders at   ask great questions. ⁓ Ask yourself those questions. Why am I great? What's different about me? Do I want to be different? And if so, what makes me different? What do I do differently than my colleagues in the area? And identify who you are. What's your persona? What do patients say about you? Go to your reviews, pull up your Google reviews, do a little kind of investigative work, a self-discovery.   about your practice. What are your Google reviews? What are patients saying about you? What do you want to be known for?   The Dental A Team (11:52) Yeah, I love that. actually, Simon Sinek, I listen him a lot and he speaks about your why, right? Finding your why. And he says often, if you're trying to figure out what is your special gift, like what is your talent? What is it that you're here? What is your purpose? He says, ask your friends. Ask your friends why they are friends with you. What is it about you that your friends...   Monica (12:16) I love that.   The Dental A Team (12:19) stick around for or that they lean on you for. And I think Monica, that makes me think of the Google reviews. Like ask your patients, like why do your patients come back? Why does your team who you have currently, why are they your team? What are they speaking about you? And I think that can go twofold, right? Cause you're gonna find out some things that you may not have, that might not be super fun. It might not feel really good to hear some of the things, but those are areas that fantastic. Let's pull that into a KPI.   How can we improve that? But you're gonna hear so many things as to why people love you, why they love your practice, why you. so I love that self-discovery start. I think it's really, really massive.   Monica (12:55) Yes.   Yeah, you're absolutely right. You're gonna hear some things that you may not want to hear, but I would say approach this exercise with the mindset of gratitude. Be grateful for the feedback. Be grateful for the positive feedback and be grateful for the not so positive feedback. That's a little harder to swallow, you know? ⁓ Don't attach yourself to the outcome. Attach yourself to the process of, right? And so even when you don't have a good   The Dental A Team (13:03) Yeah.   Monica (13:29) ⁓ you know, less than favorable outcome or response or feedback. would say, thank you. Thank you for sharing that because this is how I'm going to get better. That's not how I want to be perceived. Right. Would you mind sharing more? Would you mind if I asked further questions? Right. Get curious and be grateful, grateful that people are willing to step out and be honest. Right. ⁓ it takes courage. It takes courage for that. so I always say don't.   attach yourself to the outcome, but the process of. You can learn a lot about yourself in that process and your practice. I think Google reviews are really important because it's your patient's perception of their experience, not of you per se. And it may not be your reality, but it's their reality, right? So it allows us an opportunity to dig deeper and learn more, right?   Opportunity, gratitude, what's your story? I would say start with those things, those three things, right? One of the other things that I like to do is I like to see what's out there. What are other ads that are posted in my area? What are the competitors looking for? What are they saying about their practice, right? And I put on my hat of I'm looking for a job and I am a rock star.   ⁓ whatever it is, office manager, treatment coordinator. I'm a Rockstar treatment coordinator and I am looking for my next home. What ad calls my attention? Which one am I going to click on? What ads am I scrolling through? Right? Because if you want Rockstar employees, you have to have a Rockstar ad. Right? And so if your ad is ⁓   The Dental A Team (15:17) Mm-hmm. Mm-hmm.   Monica (15:24) the same as the other ads, ⁓ it's gonna be about the money. So who are you? Why should a Rockstar treatment coordinator come work for you? Start with your story. What are the qualities that you're looking for? What are the qualities that you have as a practice ⁓ to offer this Rockstar candidate? So start there, who are you?   The Dental A Team (15:49) I love that.   Monica (15:54) Why should I come work for you versus come work for me, right? Flip the framework of how you're posting your ad and how you're crafting your ad.   The Dental A Team (16:02) Yeah,   yeah, I love that because it makes me think of, you know, back in the day when I was in office and writing ads, it was like, I'm putting up like, five, six, seven sentences that's like, this is what we're hiring for. I need a treatment coordinator. Like, this is what you're going to get paid and people apply and we'd get thousands of applications, you know, and it's just, it's different now because I think people are looking for a place they want to have fun. They want to enjoy their job. They want to really work for a place that they feel   Monica (16:13) Yes.   The Dental A Team (16:30) seen valued heard and they want to know what that place is before they walk in and so rather than the old model of This is what we're you know, these are all of the things we're looking for ⁓ As far as the job. I think the new model is this is who we are. This is our vision These are our core values We're looking for somebody who aligns with that and this is the job that they're gonna do and I think it's flipped so much in the last five years Realistically almost six years now, right?   that we just have to think differently and we have to speak differently.   Monica (17:01) Yeah, and social media has also changed the game, right? mean, people can get an insight of your culture and who you are just by following your page, your Instagram page or your Facebook page or going on your website. But I truly believe social media and like those quick clicks, Instagram, Facebook are the persona of your practice, right? And so you gotta make sure that that's aligned with   The Dental A Team (17:06) Absolutely.   Monica (17:29) with the ad that you're posting and the reality of a day-to-day in your practice, right? And so social media can be so impactful, like Google reviews, whatever social media you use, a lot of people have TikToks, they have other things that I don't participate in because it can get overwhelming, you know? But social media is powerful. mean, you use that as your platform, your patience.   The Dental A Team (17:51) I can.   Monica (17:57) You best believe that people are going and checking your reviews and your space, your social media space, because they want to know. They want to know, is this truly who they say they are? Because we have choices, right? And let's be honest, our phone is glued to our fingertips 24 seven, even if we don't want to, it is. And there's power in that, right? So those platforms give a visual.   The Dental A Team (18:19) Yeah.   Monica (18:27) ⁓ to anyone basically. I mean, it's a world of referral nowadays, right? So I think use that to your advantage.   The Dental A Team (18:35) Mm-hmm.   Yeah, I do. I do too. I think earlier, I don't remember if it was this one or a different recording that we did, but you were speaking about, I think it was this one, being authentic. We're off the cuff here. And so being authentic in your ad and being authentic in your social presence. So what are people on the outside seeing of you is really, really huge because if you're saying you're someone and it   Monica (18:48) Yeah.   The Dental A Team (19:08) doesn't line up for you, first and foremost, the powers that you believe in are not gonna send you the people. They're not gonna come if it's not in alignment with who you are. But also, those who do come are gonna see that really easily, very quickly, and honestly, the ads usually, if we were to write an ad, if Monica wrote an ad, just blanket, wrote an ad, said, hey, five practices, you guys all use this ad. It might work for one of them because it may align closely   for one of them, but I think something you did, Monica, with this specific practice and the ones that you've worked with is you learned the practice. You actually, like you said, you put that hat on and you learned the demographics of the area and the demographics of other practices hiring, but you also learned that practice. You scoured their website, you talked to the team members, you asked them really hard questions, you scoured their reviews, you literally did your due diligence to learn who they are so that as you helped them   create the actual ad, it was speaking to them. And that authenticity really shines through. So if your social media is portraying someone that you're not, you're gonna hate it, you're gonna feel really icky, it's not gonna translate, and it's gonna make hiring really, really hard. So I think, these pieces, this introspection, this really knowing, this asking the questions, the hard questions, the easy questions, whatever you wanna call them, asking those questions and learning who you want to hire.   who you are and who you want to attract are gonna be massive pieces and really what highlights a good ad.   Monica (20:45) Yeah, I agree. And you're absolutely right. I I did a little bit of ⁓ of digging more than I than I normally would because I really want them to have the person that they deserve. And listen, sometimes we're not where we want to be. Right. So your reality right now may not be your desired space. And dream a big dream. OK, like create that that your ad can can be your future self.   The Dental A Team (20:53) Yeah.   Monica (21:14) But you need the right person to create that dream with you. So maybe you're not where you want to be or how you vision your office, but you want to get there and you're attracting, you want to attract the team members that will help you get there to that space. allow yourself to dream a big dream, be your biggest fan. I always say that, be your biggest fan, right? Fan your own flame.   The Dental A Team (21:20) Absolutely.   Monica (21:42) It takes, there's nobody else to motivate you but you. Motivation is from within, right? So yes, we have mentors and coaches and listening to them, they help us kind of reignite that flame that we all have, our internal flame, but you've got to be able to fan that flame. mean, if it's dim, you got to give it some air and some oxygen, right? And what gives us oxygen? It's all the feel good stuff.   What are my patients saying about me? Right. So one of the things that I did, cause it was, it was difficult for this client to kind of say like, gosh, what am I really great at? You know? And I'm like, well, let's go see what your patients are saying. And we pulled up some amazing reviews and here we thought like, nobody's asking for reviews. No one's giving us reviews. Well, guess what? There was some amazing reviews and I read them, you know, we, we went through the process of like, I went through the most recent ones.   The Dental A Team (22:14) Mm-hmm.   Monica (22:38) And I read this, not just one, but one that really sticks out. And I got to tell you, like, by the end of that, ⁓ reading that Google review, the doctor was sitting taller. eyes were like, there was sparkles in his eyes and, you know, his chest was out. I'm like, this is the kind of stuff that you need to be sharing on your social media stories. This is what people need to hear. He's like, wow, that's amazing. I said,   The Dental A Team (22:49) No.   Monica (23:06) print these every single day and read them to your team. Read them to yourself out loud. It feels good to know what others are seeing. We're our hardest critics sometimes. And we're not necessarily seeing the good stuff, because we're focused on all the other things that we haven't done and accomplished, but our patients see us through a different lens. And it feels great.   The Dental A Team (23:21) Yeah.   Mm-hmm. Yeah.   Monica (23:34) to be reminded of why you are who you are, why you have this amazing practice. you know, there's just so many things that we overlook because we're so focused on the things that we didn't do. Focus on the things that you did do great. What did I accomplish this year? If you change one life, guess what? That's amazing. You know, if you focus on changing one life at a time, at the end of the year, it's a trickling effect. I mean, you're...   The Dental A Team (23:57) Yeah, I agree.   Monica (24:05) your bowl is going to be or your cup is going to be overflowing. A thousand percent.   The Dental A Team (24:08) Mm-hmm.   Yeah, I totally agree. I totally agree. love the, ⁓ I focus on making, if I can make one person smile today, that, you know, I just want to make one person smile today. So I love this. Thank you, Monica. I knew it being so fresh, you're still in the process of helping them hire for this position, but I know it's been really, really close to your heart and you've been very intentional on getting them the results that they need and they need this hire to push for the results. I...   Monica (24:30) Yeah.   The Dental A Team (24:38) I've enjoyed watching you work with them and I know they've enjoyed working with you and will continue to enjoy working with you. You'll be hands on with them here this week. So I'm super excited for this. And Monica, think some of the pieces I've pulled out, we want those, know, actual pieces for you guys. And I think do the digging, do your research, figure out why people are referring you. Why do people want to come to you? What makes you special and different? And cultivate your ad around that plus   who it is that you want to hire and be super clear on what the position actually is. And front office reception is really hard to explain. So be super clear on what that position is, what will they actually be doing? What are your expectations so that somebody coming in can say, yes, I can do that. And Monica, thank you so much for your time. Thank you for everything you've poured into the clients that you have. But specifically today, we're talking about this one client and everything you poured into them.   Monica (25:18) Yes.   The Dental A Team (25:36) I know because I've chatted with them, I've talked with them, I know how much they appreciate it and how much they need your love and your support and your guidance. So thank you for everything you do for all of us every single day.   Monica (25:49) Thanks, Tiff. Likewise, thanks for your leadership, for your invitation, for this space where we can brainstorm and share our wisdom and ideas and impact the world of dentistry.   The Dental A Team (26:02) Yeah, in the greatest way as possible, right? I love it. That's our mission, everyone, just so you know. Thank you, Monica. And guys, I love podcasting. know that, Monica. She's a big podcast fan now. We're podcaster fan, which I appreciate and I love. So let us know what you think. Five star review below, but also Hello@TheDentalATeam.com. If you have further questions, if you need help, if you need guidance, or you're really not sure how to dig in and figure this out, please just...   Monica (26:03) Hahaha   The Dental A Team (26:29) Reach out, Hello@TheDentalATeam.com. We're here. A lot of those emails, most of those emails actually do get forwarded to the consultant team. So we are the ones that you're gonna be hearing from. Thanks so much and we'll catch you guys next time.   Monica (26:42) Thanks everyone.  

As Pete prepares to have his tonsils removed, he asks Jen for mental frameworks he can use during his two-week recovery.Specifically, in this episode Jen and Pete talk about:How might we use our internal google translator to switch negative language into positive action?How might we switch the words "have to" to "get to"?When life throws us a curveball, how might we embrace this unexpected path?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Sri Kaza is a business leader and small business advocate with a career spanning corporate strategy, entrepreneurial ventures, and dedicated support for small businesses. He is the author of Unconvention: A Small Business Strategy Guide.Mentioned on the ShowVisit Sri's website: https://sri-kaza.com/Connect with Sri on LinkedIn: https://www.linkedin.com/in/srikazaGet Sri's book, Unconventional: https://a.co/d/d9swnpBO'Brien and Sri discussed the book The Infinite Game by Simon Sinek: https://a.co/d/iDTdkFG (start with this book, not this one) Timestamps(00:00:00) Sri Kaza joins People Business with O'Brien McMahon(00:02:22) Could you connect your McKinsey background to writing a book on small business strategy?(00:10:36) What's the minimum threshold for making something unique in positioning?(00:12:09) Understanding lifestyle businesses vs. scalable businesses(00:19:50) Simon Sinek's The Infinite Game(00:22:29) How do small businesses with a deeper purpose make trade-offs between business and purpose?(00:28:35) What is meant by customer “intimacy” or customer proximity?(00:38:31) How can a business owner assess their own performance and sharpen your gut?(00:40:31) What are some effective self-reflection practices?(00:45:52) What are the best ways you've seen organizations scale purpose, proximity, and position while keeping the essence of those principles?(00:52:02) Final thoughts from Sri Kaza

Dans cet épisode solo qui est une lecture de ma newsletter , je poursuis une réflexion entamée dans ma dernière newsletter et dans le précédent épisode : comment redonner envie du futur dans un monde qui semble chaque jour plus incertain, plus complexe, parfois même invivable.J'ai questionné les trois grandes voies que j'ai explorées ces dernières années : le développement personnel, la connaissance intellectuelle, et la quête de sens. Et j'ai compris pourquoi, malgré leur utilité, elles montrent aujourd'hui leurs limites.Dans cet épisode, nous parlons de connativité, ce concept peu connu issu de Spinoza et validé par les neurosciences, qui désigne notre capacité à persévérer dans l'existence, à avancer malgré tout, même sans comprendre parfaitement. C'est peut-être là la clé : ne pas tant chercher à comprendre qu'à retrouver l'élan.J'ai voulu un épisode incarné, profond, qui résonne avec ce que beaucoup ressentent sans forcément savoir le nommer. Mon espoir : que vous puissiez y trouver une brèche, une étincelle, un début d'envie.Citations marquantes« Le futur n'appartient pas à ceux qui le comprennent, mais à ceux qui le désirent. »« Ce n'est pas ce qu'il vous manque qui pose problème, c'est ce qui vous encombre. »« Le développement personnel repose sur l'idée toxique que vous n'êtes pas assez. »« L'optimalisme donne une permission : celle d'espérer sans se mentir. »« Peut-être que le problème, ce n'est pas qu'on manque d'information, mais d'élan. »4. Idées centrales discutées (Big Ideas)1. Les limites du développement personnel – [~02:30]Il individualise des problèmes systémiques et repose sur l'idée que nous devons nous "réparer".2. La connaissance ne suffit pas – [~10:50]Comprendre le monde, oui. Mais sans débouché actionnable, la lucidité peut mener à l'épuisement.3. Le sens perd sa force quand le futur est invivable – [~15:50]Viktor Frankl, Simon Sinek : leurs approches supposent un futur désirable. Ce n'est plus évident aujourd'hui.4. L'optimalisme comme posture – [~18:00]Être optimiste sans naïveté, réaliste sans cynisme. Mais cela reste une posture, pas un mouvement.5. Le conatus comme clé oubliée – [~20:45]Concept spinoziste : l'élan vital fondamental qui nous pousse à persévérer dans l'existence.6. La connativité comme alternative – [~22:30]Redonner place à l'élan, pas par amélioration de soi, mais par déconstruction de ce qui l'encombre.7. Les 5 clés pour relancer l'élan – [~24:00]Identifier ce qui épuise, privilégier la continuité, accepter l'inachevé, voir la joie comme un signal, avancer sans tout comprendre.Questions posées dans l'épisode Pourquoi ne désirons-nous plus l'avenir ?Le développement personnel nous aide-t-il vraiment ou nous aliène-t-il ?La connaissance peut-elle suffire à nous remettre en mouvement ?Quel est le rôle du sens dans un monde en crise ?L'optimalisme est-il une illusion ou une réponse adaptée ?Que dit Spinoza sur notre capacité à avancer malgré tout ?En quoi la joie peut-elle être un signal plutôt qu'un but ?Comment les neurosciences expliquent-elles notre perte d'élan ?Que faire quand la compréhension du monde nous paralyse ?Comment créer les conditions pour que notre élan vital réémerge ?Références citées dans l'épisodePhilosophie / PenséeSpinoza – Concept de conatus, moteur vital [~20:45]Viktor Frankl – Logothérapie, survivre par le sens [~14:17]Nietzsche – « Celui qui a un pourquoi peut supporter n'importe quel comment » [~15:06]Deleuze – Le pouvoir a besoin de tristesse [~13:36]Byung-Chul Han, Armand Trousseau, René Girard – Philosophes cités sur la lucidité et les biais [~11:44]NeurosciencesKen Berridge (Univ. Michigan) – Distinction liking/wanting, dopamine, systèmes motivationnels [~30:57]AutresSimon Sinek – Start With Why, TED Talk [~15:06]Eva Illouz – Critique du développement personnel [~06:20]Audre Lorde – Le self-care comme acte politique [~07:04]Sébastien Njugger – Marketing du manque existentiel [~07:04]7. Timestamps clés (optimisés YouTube)00:00 – Pourquoi redonner envie du futur est devenu ma mission02:30 – Le développement personnel : une impasse toxique ?10:50 – Pourquoi la connaissance seule ne suffit plus15:06 – Le sens a-t-il encore du pouvoir dans un monde incertain ?18:00 – L'optimalisme, une posture mais pas un moteur20:45 – Redécouvrir Spinoza et le conatus : l'élan vital oublié24:00 – Les 5 clés concrètes pour restaurer votre connativité28:16 – Neurosciences : comment notre cerveau bride l'élan32:53 – Et maintenant ? Réorienter Vlan vers plus d'élan Suggestion d'autres épisodes à écouter : [SOLO ] Reprendre goût au futur dans un monde en crise (https://audmns.com/fKSFkcw) [SOLO] Pourquoi le temps nous échappe et comment le récupérer? (https://audmns.com/CVBiorO) [SOLO] Penser contre soi-même: un acte radical? (https://audmns.com/sWgEvRP)Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What if your purpose isn't something you need to find, but something you need to remember? In this wide-ranging, eye-opening episode of Mayim Bialik's Breakdown, Simon Sinek reveals why fulfillment, optimism, and meaning don't come from chasing success, titles, or external validation, but from looking inward. As technology and AI reshape work, relationships, and identity, Simon explains why understanding your WHY is more important than ever, and how leaning into timeless human skills can help you thrive in a rapidly changing world. Simon goes far beyond leadership theory and gets deeply human. He breaks down: - Why who you are and what you're meant to do may already be inside you, shaped by your values, DNA, and life journey - How to think about identity beyond job titles and surface-level roles - Why your passions, frustrations, and questions about the world are clues to your purpose - How discovering your personal WHY leads to a more resilient, meaningful, and fulfilling life - Why purpose matters more than ever in the age of AI (and why trying to “outcompete” technology is the wrong goal) - Why we're expecting more meaning from work than any generation before us - Why Simon is a perpetual optimist and truly believes anyone can find fulfillment in whatever work they do - Real, science-backed benefits of a positive mindset - Why elite athletes and longevity-obsessed people may actually end up with shorter lifespans - Why conflict is unavoidable, but peaceful resolution is always possible - Responsibilities of leaders (and why leadership is about service, not status) - Key differences in how men and women tend to lead (and why both styles matter) - Why you sometimes have to fail before you can succeed - How to know when it's time to move on from a work relationship that no longer serves you And perhaps most hopeful of all: Why Simon finds real optimism in young people choosing connection over status, and why the future belongs not to the most productive, but to the most human. If you're questioning your career, your purpose, your leadership style, or simply how to live well in an uncertain world, this conversation will challenge how you think, and might just change how you live! Head to https://impact.ourritual.com/6yr65V , take a quick quiz, and use code BREAKER20 for 20% off your first month. Take your personal data back with Incogni! Use code MAYIM at the link below and get 60% off an annual plan: https://incogni.com/mayim Get 20% off all IQ Bar products - plus free shipping by texting BREAKDOWN to 64000. Learn more about Simon Sinek and his classes: https://simonsinek.com/ Follow us on Substack for Exclusive Bonus Content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bialikbreakdown.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BialikBreakdown.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube.com/mayimbialik⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the leadership skills you need at work are the same ones your kids need at home? Dr. Becky and Simon Sinek unpack how to help kids (and teams) feel seen - with one shift that changes everything: “Tell me more.” Plus, how feedback and repair can build trust instead of breaking it.Get the Good Inside App by Dr. Becky: https://bit.ly/4fSxbzkYour Good Inside membership might be eligible for HSA/FSA reimbursement! To learn more about how to get your membership reimbursed, check out the link here: https://www.goodinside.com/fsa-hsa-eligibility/Follow Dr. Becky on Instagram: https://www.instagram.com/drbeckyatgoodinsideSign up for our weekly email, Good Insider: https://www.goodinside.com/newsletterFor a full transcript of the episode, go to goodinside.com/podcast.Thank you to our partners for making this episode of Good Inside possible! -Skylight: Get $30 off a 15-inch Skylight Calendar at myskylight.com/becky.-Care.com: For a limited time, you can use the code GOOD35 to save 35% on a Care.com Premium Membership.* -Outward Bound USA: Sign the pledge and make a commitment to one day of real connection at the-reset.org.*Offer applies to initial term of Care.com membership subscriptions. Not applicable to add-on features or non-renewing access fees or services. Expires 4/26/26. Care.com does not employ or place any caregiver. Background checks are an important start, but they have limits. Visit www.care.com/safety. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As Jen confronts an upcoming change, she asks Pete for advice and questions to help shift the framework of her status quo.Specifically, in this episode Jen and Pete talk about:What does success look like?How might we reframe a problem as the best possible thing that could happen?Where might we be able to challenge our own assumptions and rules?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

About Dr. Mary Donohue:Dr. Mary Donohue is the CEO of the Digital Wellness Center, a three-time entrepreneur, Columbia Business School Lang Center Innovation Fellow, and Fortune Top 100 Businesswoman to Watch. She is the creator of Clean Mental Health™, a science-backed system that delivers instant relief from digital stress—through email, games, and tools that work faster than meditation—and a pioneer in the neuroscience of trust and digital behavior who has helped global brands like Microsoft and Casino.NL build emotionally intelligent platforms that protect users. Called a “modern McLuhan” for her work in media and meaning, her book Message Received is often referred to as the digital communication bible. She has taught burnout recovery to thousands, designed mood-regulating tools for Gen Z, and is currently working with Simon Sinek's team on a new leadership course for the hybrid era. In this episode, Dean Newlund and Dr. Mary Donohue discuss:Digital overload and dopamine-driven behaviorsResetting the brain with playful emotional regulationGenerational differences in processing technologyDesigning proactive mental health tools for real environmentsPreventing addiction via behavior modification and breaks Key Takeaways:Introduce micro brain-breaks (short, no-signup playful exercises) to reduce stress and improve decision-making while keeping people on their devices.Tailor messaging and leadership communication to each generation's preferred medium and processing style to increase engagement and psychological safety.Measure mood shifts before and after interventions to track changes in stress, focus, and emotional regulation using short self-report mood metrics.Deploy proactive mental-health micro-interventions in high-stress environments (airports, casinos, transportation, retail) and track uptake rates and mood impact. "My goal is to move them to happy in less than three minutes, because then we know research tells us you're making better decisions.” — Dr. Mary Donohue Connect with Dr. Mary Donohue:  Website: https://thedigitalwellnesscenter.com/Book: Message Received: https://www.amazon.com/Message-Received-Steps-Communication-Barriers/dp/1260456358LinkedIn: https://www.linkedin.com/in/drmarydonohue/ & https://www.linkedin.com/company/72360974/Instagram: https://www.instagram.com/thedigitalwellnesscenter/TikTok: https://www.tiktok.com/@thedigitalwellnesscenter    See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Get AudioBooks for FreeBest Self-improvement MotivationSimon Sinek's 5 Rules to Succeed | Life-Changing MotivationDiscover Simon Sinek's life-changing advice for millennials. Learn 5 rules to succeed, build purpose, leadership, and a meaningful career.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"My competitors keep trying to do the same things I'm doing, using the same tools, the same offers. They're even signing up for my text campaigns to see what I do."Sound familiar?In this episode, Josh Taylor breaks down why obsessing over your competitors is the fastest way to lose the game. He shares how OptSpot handles competitors who try to copy their strategies, and why they're not worried about it. Plus, he introduces the concept of the infinite game from Simon Sinek and explains why the car washes that win aren't playing to beat their competitors. They're playing to outlast them.In this episode, you'll learn:→ Why you can't hide your success from competitors (and why you shouldn't try)→ The difference between a finite mindset and an infinite mindset→ What actually differentiates your car wash (hint: it's not your marketing)→ The intangibles your competitors can never copy→ How to control what you can control and run your own raceKey quote from this episode:"The difference between car washes that win and car washes that struggle isn't that one of them has access to a secret strategy or tool that the other doesn't. The difference is execution."Resources mentioned:

Get AudioBooks for FreeBest Self-improvement MotivationSimon Sinek's Advice Will Leave You SpeechlessPrepare to be inspired. Simon Sinek delivers powerful advice on purpose, leadership, and mindset that will leave you speechless and motivated to act.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kiera and Tiff are on the pod together to ask, What are you working toward? Your professional purpose can often get lost when you're too buried in work, and the two invite listeners to take a step back and ask themselves key questions in order to recenter. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and it is Spiffy Tiffy and Kiera back on the podcast. I messaged Tiff and just said, Hey, are you free? Because the topic today, I actually think Tiff and I can really rift on of such a solid conversation. I'm really excited about. So Tiff, welcome to the podcast. How are doing today?   The Dental A Team (00:19) I'm good. I'm excited because we haven't even, I don't even know what this, what you're thinking. So we're all learning this together, you guys.   The Dental A Team (00:25) you   It's true. This is the magic of Kiera and Tiff. We can truly pull each other in at any moment of any presentation and we pretty much can just pick up. And I think that's a beautiful thing when you have somebody that, I don't know, Tiff, it's just like, I was gonna say a funny joke, but I'm not gonna say that joke. We want someone who is so connected to you that just knows what you're going to do. It's truly pure magic. And we've literally had that since we met. So for those of you new to the podcast, welcome. Tiff and I are.   just two girls who love dentistry and wanted to change the world. And here we are. We really are passionate about life and business. We're passionate about dentists having their best lives, team members having their best lives. And that's really the core of what Dental A Team is about. So to get both of us, mean, literally I met Tiff when I was a rookie business owner. So the fact that we're still here together, we still love working together, I think is a pretty magical, incredible thing. And we would just always have said, we wanted to build a business that we are proud of, that we enjoy working in.   There have been times we have not enjoyed working here. I remember last year about this time I called you and we're both like, why is it so hard? Like I just remember it. And so there are ups and downs of a business, but in that vein, okay, Tiff, here's the preface. You ready? I'm going to tell you. So I was at the gym the other day and I absolutely hate with a passion sled pushes. Like I hate them. They are freaking hard. And Laura, my trainer, she like, I hate it. Like I don't have strong.   shoulders, my knees like hurt like that's why I go to the gym like I've got these like dumb problems and I was pushing the sled and like I'm shaking every ounce me wants to just give up it is so hard it's not that far but I really absolutely like loathe sled sled pushes and sled poles and Laura yelled at me she's like Kiera what are you working towards think about that while you push this and I was like I'm doing a podcast on this and Tiff I feel like you are the perfect person to podcast with me on   because that has set with me. And as I was pushing, I literally had the thought of I'm pushing to my 90, 100, 110 year old self that Tiff knows the vision. Cotton candy pink hair here, cotton candy blue hair on Tiff. We're going to be these like fit ripped grannies that are just living our best life, having so much fun. But I thought about that physically for my body. But I thought we do sled pushes and sled pulls in our business every single day. And to really start to think and dig deep of like   What are we working for? What is that purpose? And Tiff, know that this is right up your alley, which is why I didn't even have to prep you on it. Cause I'm like, let me just give a little preface and you're going to be all in. Cause one it's working out, which is your huge passion to its life. And three, we get to be on the podcast together. It's a triple win. You're welcome. So triple whammy. Here we go. So just thinking about that, I don't know. I want to just, have no agenda of where I want to take this podcast other than   The Dental A Team (03:01) I do love it.   Triple whammy.   The Dental A Team (03:15) It just made me really, I've been thinking about this. We're probably like four weeks since she said it to me, like literally it was a yell. So just imagine me and Tiff are your gym trainers here yelling at you, like, what are you working towards? What are you pushing this for? Why are you doing it? And I think sometimes that can get lost in people. And I think until we get that like yell wake up when it's like truly just like hard, I think sometimes we are asleep and hopefully today's podcast might wake you up and bring you to being present, being focused and being intentional. So Tiff.   It's okay, take it away.   The Dental A Team (03:45) Totally, I love working out, so thank you. Thank you for thinking of me and that reference. I don't do sled pulls because I don't like them, and I don't have a trainer telling me to do them, so I'm very proud of you for doing them. This is wild, I hate mountain climbers and knee ups. Those are my two worst enemies. So I'm with you on hating some sort of exercise at least. I'll do, I don't know, I'll do a burpee all day long for you, but ask me to do a knee up or a mountain climber, I'm out. But actually,   The Dental A Team (03:54) you   me too.   Mm-hmm.   The Dental A Team (04:14) This is, we're always like synchronistic. So it is fitting that this comes up. I actually like on a, think there's different scales that you could take this conversation. And I think there's the grand scale of like, why are we doing this? You and I come back to this constantly. And at about this time last year, we had really lost that vision and that drive. And so we did have to come back. I was actually thinking about that just the other day. was like, gosh, it was almost a year ago at this point, like by a couple of weeks, I think. Yeah. So yeah.   The Dental A Team (04:37) too. Crazy. Like literally.   The Dental A Team (04:42) Yeah, so I was thinking about it too, but this morning actually, I had a conversation with a client and it kind of, it's very pertinent to this subject and it kind of is interesting to me because we're thinking on a grand scale here and you're like, you're 80, 90, 100, 110 year old self is what you're envisioning and we go big a lot on like goals and visions and dreams and wishes for the, the.   clients for their practices, but something that I chatted about this morning was like as simple as something you're implementing. And the conversation was set around bonuses and bonus structures. And I was like, okay, you can do anything you want with a bonus. I don't care. I truly don't care what you decide. You need to be profitable at the bottom line, the end of the day. That's all I care about. My job is to make sure you're profitable. I don't care what your decision is. I have input on everything.   But the real question is, why are you doing a bonus? Because that will help answer the question of which style of bonus you want to do. And I think, Kiera, why are you exercising? Because that's going to help you decide what style of exercises are the best for that need. If you just woke up one day, people do this all the time.   They're like, I'm gonna exercise today. I'm gonna start today. And they're like, okay, there's, this is like, I think one of the main reasons people don't exercise, because you wake up and you're like, today's the day I'm gonna do it. And you're like, okay, there's 15,000 gyms to choose from, all ranging prices. I could get a trainer, but that's X amount of money. And I don't know that I need one or want one. I could do a CrossFit gym. I could do power lifting. I could do,   spin classes, I could do there's a million things. And so it's like, if you don't know the reason why you're doing the thing you're going to do, it's very difficult to pick what that looks like or to finalize or decide or clarify what that looks like down to the smallest decisions. And when people sit in indecision or I always say if something is really, really hard and I say this,   I always preface this with that doesn't mean life isn't hard. Life is hard, but when something is so hard that you're like, why isn't this working? I think of the toddler with that little game, right? And it's got the circle and the triangle and the square and the X. And this toddler has the square and the circle and they just sit there banging and banging and banging and banging and screaming in frustration because they know it's supposed to go inside the box. It's supposed to get inside the box, but they can't figure out.   The Dental A Team (07:10) Mm-hmm.   Thank you.   The Dental A Team (07:36) how it gets inside the box. And when we're sitting there like banging our heads against the wall, if you were doing all of these things in the gym, Kiera, felt this way about the sled and weren't seeing results, that's that space of like, I am doing everything I can possibly think of, why isn't this working? When you feel that way, I think my suspicion is that we've lost sight of why we're doing that thing.   The Dental A Team (07:38) Right.   Okay.   The Dental A Team (08:05) Right? Or that   thing isn't actually fitting the reason that we're here and we're doing the wrong thing. So we need to find that new path and that new thing circumventing what we're trying to do. We're trying to break through this wall, but sometimes it's like, no, actually that wall was supposed to be there. I was supposed to drive around. This is someone's yard. I can't just drive through their yard. Like this wall is supposed to be here. I'm actually supposed to drive around this wall, but my shortest path in my brain is through the wall. I hope that makes sense.   The Dental A Team (08:23) Right.   Mm-hmm. Mm-hmm.   It does make sense and it actually made me think about Simon Sinek's why   starts with the why, which is the purpose. And then you go into the how, which is the process. And then you go into the what, which is the result. And I think so many people, you said Tiff, they're starting with the result. It's like, I want to have a six pack. ⁓ Great. But like why? When you can go bigger and I can think of, like when I was pushing that said pole, I'm like, I'm so angry pushing this thing. And I'm like, yeah, but 90 year old, 110 year old Kiera, if I can be running, I can be walking, I can be lifting things and my bones aren't frail.   That's the purpose. Like that's the big purpose. This is why we're even doing. What is the cause? What do you believe? Like I believe that I'm going to be 110 year old fit woman who can do all these things. Then the how is the process. I go to the gym three times a week and the result is I have strong muscles and I have the six pack. That's, that's the after effect. That's not the starting. And with your practice, like when Tiff and I, talked about it, we lost the why.   That's why I think things were so hard. Like I feel like we were the toddler trying to shove the X into the circle and saying like, get in there. Like this needs to fit. Like it has to be this way. Like you said, we were running into someone's yard. Like there was a wall there and we couldn't see it. And when we scaled it back and it was like, this is the purpose of why we're doing what we do. Then the how is the process we do consulting this way. And then the result is your business grows. The profitability is there. You look at your numbers. And I think when I just, it really was just a highlight of   I think people today listening, I would just implore you and encourage you to ask the question of why am I doing this? And not like you can have it to make money. That's a result, but there's got to be something deeper and bigger and more than that. That's going to sustain you through that. Like true sled pull push, because I don't know, like businesses are not, you are not profitable forever. Like that's not something that's just like you get to profit and you stay at profit. Just like you don't get to fit and you stay at fit. You don't get to.   a certain result and you stay there. You have to maintain, have to be vigilant. You have to be on top of it. Just because like, I remember there was an epiphany one day, Tiff, Tiffanie epiphany. There you go. It's not quite efficiency, but I'm going to get there. ⁓ it was an epiphany where I literally was like, I get not half to work out. get to work out now, not to look good, but to be able to walk and not have pain. Like it was this moment. Cause I used to just work out. Like I need to like, look a little bit better in my swimsuit. So like, we'll just go to the gym for that.   Then I was like, no, this is just a way of life. This is a process. And I think when you realize that that's business, like being profitable, looking at the numbers, being the CEO, getting the team on board, doing great dentistry, that's all part of this. It's not the, do this just because it's like, that's part of all that you're doing. But when you have a greater why, I mean, even just the last couple of nights, me and Gwendolyn, which is my chat GPT have been hanging out tip. And it was crazy because even though I'm exhausted,   I'm lit up and fired up and excited because of what we're building and the purpose and all that. And that's what you want to get to. And to think Tiffanie, a year ago, you and I, remember I was on a walk. I remember exactly where I was. And I just remember hearing you and like, it was so like painful. You're like, why is this so hard? And I remember stopping, sitting on the ground, literally crying. And I was like, I don't know, Tiff, like, this is not what we built this for. This is not the life we want to be living. Like something radically has to change. And it was because I think our why was   just grow a bigger business. wasn't, let's change people's lives. Let's impact people. Let's look at what we're doing and how we can shift it. So I know that was a bit of a rant on my side. I just hope people are waking up and remembering like, what are you working towards? All this pain, all this hardship is part of it. But when that why is so vigilant and so pressing and so driving it, you're able to get through the sled pole as much as you don't enjoy it and get to the other side because you know there's a bigger purpose you're working towards.   The Dental A Team (12:21) Mm-hmm. Yeah, I agree. And I think that we also have to remember that things shift and they change. The reasons that we do things change. So I have a couple of thoughts as you're speaking. First of all, you're having a difficult time ⁓ committing to a task or doing it all the time, or sometimes I forget, I'm like, shoot, I forgot. was gonna start going to the gym three times a week, like six weeks ago, and I haven't gone once, right? So if you forgot, it wasn't important, right? So my theory on that is either it's not the right thing.   So you chose the wrong thing to get you to the result you're after or your result you're after, your why, isn't strong enough. It doesn't hit fully yet, if that makes sense. So like Kiera, you said your reason for working out, right? When Brody was four, I think three, four years old, I was exhausted and I was tired and being a parent of a freaking three, four year old, like it was rough. was a single mom and it was...   The Dental A Team (13:04) Mm-hmm.   The Dental A Team (13:20) I was just tired and I was like, you know what? Like, this is ridiculous. I do not want my kid to remember that mom couldn't hang. Like I couldn't play with him at the playground because I was tired easily or I couldn't, whatever it was, color with him because I'm like, no, like I just gotta rest, right? If I couldn't do the things with him because I wasn't taking care of myself, because I was pouring into him and tired, like that crazy cycle, that wasn't enough for me and that's when...   realistically when ⁓ workouts and training and stuff took precedence in my life. So my, my Y was easy. It's Brody. My Y for everything is Brody, but that shifts and it changes. Brody is Brody is my entire life, but he's going to college soon. And so now like I'm in that stage of that we all get to personally and professionally of, what is my Y now? So I think something that we get stuck on is   what we think, what we put into the universe, what we say has to be forever. And that it's like, no, this is why I started this business. Okay, but like, it's not the 90s anymore, right? Like I can't keep, I can't wear my clothes from high school, even though they're coming back around. If I wear those clothes from high school, which I don't have anymore, I would look ridiculous, right? So like stop trying to be the past version of yourself and understand   and give value to the fact that you have grown and your business has grown. So who you are and who your company is today is outgrowing, kind of like the crabs, you know? Like they outgrow their shells and they get to gift that shell to a new crab. A new crab walks along who's at that stage and they're like, this is my space. Let me take this giant home. This bigger crab that left that shell behind,   The Dental A Team (14:57) Mm-hmm. Mm-hmm.   The Dental A Team (15:12) is now in a bigger shell. And if you're not willing to shed that shell, you're one, keeping other people from growing. You're still, that crab can't find that home if you haven't left it behind. And you're keeping yourself from growing. So to Kiera's point of like, you're not always gonna be profitable. There's gonna be, it's all cyclical. And if we're not open to the idea that our why has to change and it has to evolve to continue to be important to us, then   I don't know why you created one in the beginning.   The Dental A Team (15:44) I don't disagree with you. And on the profit thing, our goal at Dental A Team is to make sure our offices are always profitable. So we're just going to put that asterisk there. I think it can be. It's just not something where it's like a set it, forget it. You can just walk away from it. ⁓ And Div, I love that you said that because I think the permission right now to change, because me working out used to be to just look good. Like that was honestly what it was. It was like, I want to have this ripped body, like.   but not like so ripped, like just toned. I didn't like truly didn't have to work super hard at it. So was like, I go to the gym like as a social thing. That was it. That was, that was my why at that point. Now it's a like, no, like 90 year old Kiera needs this 40 year old Kiera needs this today. Like just who I am today. And also my mental sanity needs it today. And so allowing yourself to morph, to evolve, to grow. And I think when you look at your business and it was wild. ⁓   We had outgrown our why a little bit and our why needed to change and we needed to come back home. I think there's still always threads of what it was, but like you said, Tiff, life changes, circumstances changes. I think I got to a spot where I realized all the goals I had set for myself and for our company, we had pretty much hit. Like, so was kind of just this like rogue, like, all right, we've done this. And as a grower and a creator and a builder, I don't want to just do the same thing day in day out. That's not who I am. That's not what I was built to do. That's not what our company was built to do.   And so we had to, but like, couldn't keep doing that myself. I needed to get the team button. I needed the team to help build a bigger vision. We needed to collectively all decide where do want this to grow? And I needed to have something bigger than myself. ⁓ I think is where that shifted. And so really for you, no matter where you are in the phase of the journey, no matter if it's personal, professional, if you're a team member listening, if you're a doctor listening, whomever it is, if this is a team meeting, I think also for every team player to find out what our why is, what are we working towards?   Like pretend we're your gym trainers and we're yelling at you right now. Like, what are you working for? What are you doing all this for? Is it the same as what it has been? For Tiff, it's always been Brody. And I'm actually really excited, Tiff, to watch you morph into another version of yourself where Brody goes to college. And Tiff, like for me, it was like, cool. We were trying to have children. We were trying to do all these different things. Like that didn't happen. And so I remember sitting there and I'm like, what the heck?   I'm not doing any this anymore. Like I want to work this hard. I want to be this tired. I want to be this exhausted. There's nothing bigger that I'm working towards. And when we lose that, you lose the momentum. ⁓ or if it gets foggy or fuzzy or life changes or things don't happen the way you planned really just, think reassessing today, what are you working for? What is, and working personally, professionally team wise. And I also like for me, I get lit up now when I find out what team members are working. I love tip. love our one-on-ones. love hearing.   what Tiffanie's personal goals are. love hearing Britt. And I used to say that now it's like even more fun because we can take the business and manipulate it to create people's dream lives for them and also change Dennis lives too at the same time. And to me, that's even like more of a fun why that's bigger and more engaging and more exciting. But like you said, Tiff, it's crabs, it's shells, it's evolving, it's evolution of soul. And I think allow yourself to evolve, allow your team to evolve, allow your business to evolve, but whatever you're doing, just make sure   If you've lost that spunk and like inspire, find it again. Have it to be more like, again, a year ago I did not have this and then two nights, the last two nights, I'm so excited to run spreadsheets at numbers and figure it out. Like the puzzle, it's like scheming over here with me and I can't wait to come talk to Tip and I can't wait to do the projects that we're building. And I know Tip feels the same way. Like it's just fun and there's energy because we're, I think we're centered and focused on what we really want to do and committed to that and willing to allow ourselves to rewrite it.   consistently to make sure that we're always being inspired, always being challenged, always growing and progressing. So that's like my, that's my, are you working for? Spielstift. Any last thoughts you've got to add to this and thank you for popping in unannounced. I knew you'd be the perfect person. I knew there'd be nuggets that we could both pull to this. And I didn't want to do this alone because I also think not intentionally, but as I just said it, I actually think building a why and a vision of what you're working towards is so much more fun when you have people and a community and a team of people that are bought in.   that is so much more fulfilling. And I think for a long time, Tiff, you probably could have tested this. I think I tried to be a lone wolf trying to pull the team along and I had to shift and realize it's so much more fun to collectively have a group focus, a group process. Yes, I need to be, I need to have like at least some starting point to it, but it's so much more enjoyable when there's more people bought into it rather than just myself. So maybe that's also why I felt the want and need to have you on this today too. So any last thoughts, things you think of?   as we wrap up today.   The Dental A Team (20:22) Yeah, I think a couple things. One thing, what you just said is to like make that actionable for people is that you provide a template. Like we can create what we want this company to look like, right? But it's not our company. And so you provide a template for us so that we can work off of that. And then together we create the vision and the mission and all of those pieces. But they align with who you are because that's what this company is here for. It would be ridiculous for anyone else to be the one that   creates that because it's not our company. ⁓ So I think you provide the template, which is, know, every time you ask me for something, I'm like, well, you're going tell me what you want it to look like. we all need that, the clarity. You provide the template and the clarity.   The Dental A Team (20:57) Thank   Can we,   can we ask Rick on that real quick because you, so let's go back to when we met a year ago. I remember you saying, Kiera, we joined this company because of who you are and the vision you had. inspired us to join you. And that was something like, it's still like, gives me like tingles hits me to my core. I thought I was being selfish building a vision and a template. And when you said that you're like, you've lost yourself basically like in more polite words than that.   But you were like, you need to get yourself centered and get us excited because you driving this dream, this vision is why we collectively have come together. And if you're this floating bubble off on no man's land, waiting for us to co-create it because you want us to take ownership, that's what's going to lose our team. And Tiff, I don't know if you remember saying that directly to me. I remember exactly where we were. We were looking across the room at each other when you said it. And I'm just grateful that you have the, I think, courage to say that to your boss, to your friend.   I think a lot of team members don't realize that you can really help your leaders ⁓ get enlightened when there may be a little fuzzy. But Tiff, as soon as you said that to me, like, I'm not being selfish. This is what you guys need from me. This is why we're all here together. And if I can give that template, that guidance, everybody can rally around that. But that's got to be something that's core in me because I can't fake fire and the team will not come if there's not a spark. I like excitement that's got to be built within me.   The Dental A Team (22:28) Absolutely, and that goes hand in hand with what I was going to say. And so it was like literally perfect timing. you provide the template and something, there's a lot in there, but something that I wanted to pull out that goes exactly with what   just said. one, number one, before I even say that, I think there are words in our dictionary that have an imposed ⁓ emotion attached to them that's completely wrong.   The Dental A Team (22:54) you   The Dental A Team (22:54) Anything   can be good, anything can be bad. And I think that everyone, every person, every human, every animal has to have some sort of selfishness within their personality   order for us to survive. Like for you to not be selfish and be like, no, like you're just going to give away everything. Like that doesn't work. You had to be selfish and be like, no, why did I create my company? Like, yes, this is our company and we all share it with you.   But at the end of the day, it's your company. Why did you do it? And without that, we can't share it. And so something I was going to say is, and what you said, Kiera, was that the words that I said made you realize that you, or it sounded like I was saying, which I was, that you had lost yourself, right? And I don't shy away from those statements because it's incredibly important to me. If you lose yourself, like what are we even here for? And the whole concept of this   The Dental A Team (23:40) Mm-hmm.   The Dental A Team (23:53) podcast today that why, right? If the why doesn't tie back to your personal life, why are you here? Like, what are you doing? It is not 1950s anymore where we are just like working to work and that's our lives. Like something shifted in the last, especially five years, but the last 10 years and we've really come to understand that work is to satisfy and project our personal lives so that we can be   The Dental A Team (24:00) I agree. I agree.   Mm-hmm.   The Dental A Team (24:20) the best we possibly can with the time that we have here on earth. So if your why cannot tie back to your business making your personal life incredible, or for me, I work so that I can have a fantastic personal life. I love you, Kiera, but I don't work. If you didn't pay me, I wouldn't be here. Right? Yes.   The Dental A Team (24:39) don't blame you. I don't blame you.   You're here for life.   The Dental A Team (24:41) I would still be friends with   you. I'll still podcast with you. But if I'm not able to support my family in the best ways that I know how by being a fantastic human by the time I get done with my work, by supporting us financially, and by providing my kid the vision of what work can be that I want him to have, what am I even doing? So if you can't, if your why isn't so important to you that it would break something inside of you personally, if you didn't hit that why,   then you haven't nailed your way.   The Dental A Team (25:12) I agree. And Tiff, I'm so glad you said that because I think there was a shift of working for the sake of working. And I, I like, this is a good, mean, I feel like I'm like unraveling like all of my layers right now. Like I'm all right. Okay. Let's like get really to the core of it. So thank you, Tiff, for pulling that out. Again, I knew I needed someone else on this, especially you. I knew I had to have the right person on this podcast to pull out what I really wanted to invoke in this podcast. I needed to one get   more beyond myself. Like you said, it has to be something where this is fulfillment for your life. And I had this aha moment where I'm like, hold on, this business was built to serve my life, not my life serving the business. And I think that that was a clutch moment for me to realize one coming back home to why we're doing this to building a template, three, figuring out like the business is serving our life, not the other way around. And then doing that for the team. ⁓ I think that there was not, think I know.   We're not going to sugarcoat. I was really tricky for a minute. If like it was, I remember you being like, I'm not working all the time. I was like, work already. And we realized we were going from this hourly checkmark to a results focus. And that was such a mindset shift. was a culture shift as a company. It did feel like we were taking off like an old costume and putting on the new current. Um, but that's, think what human beings were here. We are human beings. We're not human doers.   The Dental A Team (26:19) Yeah.   The Dental A Team (26:37) And I think, like you said, it's got to be serving that. And I think for me as a business owner, as a CEO, as a friend, as a human, to realize that the business can do both, it doesn't have to be one or the other, I think is like probably the magic space right now. So when I'm like, what am I working for? I'm working to like change Dennis lives, of course, to make this huge positive impact. I'm also working to make sure that team that works for me has these incredible lives as well. Tiff, also said to me, like, Kiera, we want your life. And I was like, wow.   That's such like a comment that I'm so grateful for. And I was like, great, how can we create that? Like, how can we build? Like, what are the things that I have that you want that we can then build? Like those now are just conversations and creative playgrounds. And that's, think the magic of business is business is able to fulfill wise, fulfill magic, fulfill dreams and make them realities. And to me, that is the magic of being a business owner. So I think again, what is that? Why? And like you said, Tiff, like   I hope people can even hear like I get giddy and excited. I'm like, all right, let's go make some dreams come true. Like for dentists, for team members, for myself, like for all of us, how can we do that? That's what lights me up. And your why will be your own. But like you said, Tiff, if you don't have that solid, that sled pole is going to hurt. That sled push is going to kill. And you're going to just give up because you don't have that fire inside that truly is meant to drive you forward.   The Dental A Team (27:56) Yeah, I agree. I have to give kudos and a statement to a doctor that I, he is so near and dear to my heart. I worked for him for a really long time and I watched him, one, I watched him work himself to death. Like I watched him work himself to where I'm like, are you even here today? Like you are so, you're not here. You are so dead.   right now, but I also watched him reinvent himself. I watched him reinvent us, reinvent our company. I watched him lose himself. I lost myself, but at the core of everything, I know, Kiera, you ask me often how I'm so forward in my communication or that I make you have these conversations and...   I learned so much from him. He was willing to be vulnerable with me ⁓ and have those conversations with me. He treated me as if I was a human on his team that he wanted there for a really long time. And he would pull me in for those hard conversations when he had to have them with me. I'm gonna get emotional. And it changed my perspective of people, communication, and business.   The Dental A Team (29:01) you   The Dental A Team (29:11) And he's still going, he's still got his business and I'm sure he's still turbulent as ever. We'll use that word. But kudos to him for taking, I was 19 when I started working for him and he just, took this girl and he just poured into her so that I could get to where I am. And so I think my point of that is doctors, owners, business owners,   Be open to that. Don't be so shut down and scared to be seen as vulnerable or small or weak that your team can't reach you. He was always reachable. Even when he was angry, he'd be like, give me a second. I'm gonna shut my door. I'd hear him yell sometimes and I'm like, bro, get it together. But he was that.   The Dental A Team (29:56) you   You   The Dental A Team (30:05) vulnerable with us, that it allowed us to have the clarity and it allowed me then, Kiera, to be able to have those conversations with you, to not be afraid just because you're my boss and the company owner. Like if I see something that could potentially damage the company, damage you as a human or damage us or damage my goals, I'm going to speak up and say something because it's for the good of everyone and he taught me that. So massive kudos to him and   The Dental A Team (30:26) Right.   you   The Dental A Team (30:33) It was a wild ride. will never,   never not admit that, but I, there's a lot of good that came out of it. And I truly believe that my communication with business owners comes from him being vulnerable. So doctors just don't forget that. Like you're not weak. You're actually stronger by allowing your team to help support you.   The Dental A Team (30:54) And I am grateful for your doctor too. ⁓ I'm grateful for the person that he helped you develop into. And I definitely believe that people are here on both sides. I think as business owners, we have to feel like we're here to provide all these things. But I think the flip is also true that if we allow ourselves to see that our team is also here to provide for us too.   I think it's like parents with children and they say they learn so much from their children when it's feels oftentimes the reverse that you're here to support them, but they're here truly building and supporting you. So tip, I love that. And I really hope doctors heard that. And I also hope team members heard that of speak up. like you said, Tiff, our team helps me clear the fog. Like when they call me out, they tell me all the time, like, Hey, when you like shift your hair like that, we know you're stressed out when care, Tiff, even say, you're like, here's got those eyes up. She's got to move and she does not have time for this.   Those are good pieces. They're like silly, but they helped me clear the fog. They helped me see more clearly. ⁓ and I think that there's very few people that are willing to have those conversations. So when you're willing to have, and you have team members like that, cherish them, love them, pour into them. And if you don't have people that are quite there yet, pour into them too, because you never know. Like, again, it's a, it's a give take relationship. And I think when we see it, when you stop being the hero of your business as a business owner and you allow the entire team to be the hero, you're a guide.   it's a give take. It's a, it's we're equal ground. We're here to serve. We're here to be that I think is where magic is. And that to me, like just saying that that's a big part of the why of like what I'm freaking working for. ⁓ for myself and for our other people, it's free. It's here for life. So I hope, don't know, Tiff, that was just a beautiful podcast and this is going to be one I hope people listen to over and over again. And just remember like, you can get lost. You need team members. ⁓ but   Like you said, Tiffanie kept pointing to our hearts. Like I think let's go back to our little like summit, like drawing our human beings over here. Like I think the why comes from your soul. I think it comes from your heart. I think it's there. It's innate within you. And sometimes you just need to come back home to you to find it again and to have people around you and to support you on that journey. I mean, my team saw me go through some hard times and it feels so like, I don't know. It's like.   The Dental A Team (32:49) you   The Dental A Team (33:09) I'm not even a mask and it feels like de-masculating and I'm not even a man. Like I feel like I just lost like everything that was like, like the almost like the armor, the, the false like safety net. I think it's also like failing and admitting that you don't know everything. You feel like a failure. I think those are all the things. ⁓ but like you said, Tiff, I think that there is actually so much strength because we don't make it worse than it is and we don't make it better than it is. We make it what it actually is. So we can actually build from there and create what's meant to be.   The Dental A Team (33:37) Yep, I totally agree.   The Dental A Team (33:39) Okay, with that, I hope you guys just take something from here. I don't think I've got a strong action item. think we usually hear for tactical. think it's more than anything. Like I guess the tactical is check your why, check to see why you're doing all this. What are you working for? What is that? Be open with your team, be vulnerable, set the vision, have the template, ⁓ do it with your team, get people around you that are bought into your vision that are with you, that are rowing with you. Team members don't forget the power that you play in this. And if we can help you, this is what I think.   This to me is the core of Dental A Team. This conversation is what Tiff and I wanted this company to be. It's helping humans be humans. It's helping you realize that you don't have to be a robot. It's helping you have freedom to live life. ⁓ We say it's like life is our passion. Dentistry is our platform. And so I think it's pretty special to be able to share that with you in a space of dentistry that brings us all together. So Tiff, thanks for being in my life. Thanks for being on the podcast. Thanks for the thoughts today. This one really was just ⁓ a super special podcast that I'm grateful we were able to do together.   The Dental A Team (34:37) Me too, thanks for messaging and it was perfect timing.   The Dental A Team (34:40) Of course and for all of you listening reach out if we can help you in any way Hello@TheDentalATeam.com and remember you're worth it your why is worth it your your purpose in this life has meaning and we need you you're super special exactly how you are and Do not lose that because people depend on you people need you to have that vision So reach out if we can help you and as always thanks for listening. We'll catch you next time on the Dental A Team podcast  

Mark Steffe is President and CEO of First Command Financial Services, bringing over 30 years of financial services leadership. In this episode, Mark explains why he left his dream job working with ultra-high-net-worth families to serve military members who truly need financial guidance. He shares how military families face unique challenges including frequent relocations, spouse underemployment, and modest pay, requiring advisors who understand their sacrifices. Mark demonstrates how building trust and psychological safety enables difficult financial conversations, comparing financial advisors to doctors who need honest patient information. He outlines his quality control approach for serving the tight-knit military community, emphasizing mission alignment, compliance-first culture, and protecting reputation. Discover practical strategies for leading with mission over metrics, building trust for difficult conversations, and coaching teams to improve rather than simply demanding better results. Find episode 494 on The Leadership Podcast, YouTube, or wherever you get your podcasts! Watch this Episode on YouTube | Mark Steffe on When Leadership Is About Who You Serve https://bit.ly/TLP-494 Key Takeaways [04:06] Mark explains he left ultra-high-net-worth services because he wanted to change lives, not just help wealthy people get wealthier. [07:26] Mark reveals how much military families sacrifice, putting our interests and safety ahead of their own. [11:34] Mark notes COVID year one was easier as crisis mode, but year two's transition back proved harder. [14:34] Mark explains First Command uses AI for exponential growth without adding employees, upskilling workers instead. [17:27] Mark credits Simon Sinek's "Start with Why" for emphasizing communicating the why, not just what and how. [21:54] Mark reframes the financial mess as reflecting "how busy you've been taking care of everybody else," not personal failure. [27:42] Mark outlines quality control requires mission-aligned hiring and rejecting the false choice between profitability and compliance. [33:13] Mark tells his "throw strikes" story: His son didn't need parents yelling commands, he needed a coach to fix his mechanics. [38:52] And remember..."Knowledge will forever govern ignorance; and a people who mean to be their own governors must arm themselves with the power which knowledge gives." - James Madison Quotable Quotes "Our job was to help wealthy people get wealthier. I wanted to change lives instead." "If Jack's not throwing strikes, he doesn't need someone to yell at him to throw strikes. He needs the coach to walk out to the mound and help him adjust his mechanics." "If employees aren't performing at the level you need, it's not because they don't want to. They don't know how yet." "What became an accommodation for concern of people's health and safety became an entitlement." "We can either be profitable or we can be compliant. The answer is always AND—we have to be profitable AND we have to be compliant." "Early in your career you get promoted for what you do. Later, it's how you lead, how you communicate, how you paint a vision." "Your messy finances are a reflection of how busy you've been taking care of everybody else, not personal failure." "If you take care of your clients and do the right thing for them, the profits will show up." These are the books mentioned in this episode Resources Mentioned The Leadership Podcast | theleadershippodcast.com Sponsored by | www.darley.com Rafti Advisors. LLC | www.raftiadvisors.com Self-Reliant Leadership. LLC | selfreliantleadership.com Mark Steffe Website | www.firstcommand.com Mark Steffe LinkedIn | www.linkedin.com/in/mark-steffe Below are two articles from Mark about his leadership philosophy and communication strategies and the financial challenges facing military families and the importance of financial advisors. ● https://medium.com/authority-magazine/impactful-communication-mark-steffe-of-first-command-financial-services-inc-on-5-essential-e60d3e4855f7 ● https://usveteransmagazine.com/usvm/helping-military-families-overcome-historic-money-struggles/

Accenture, American Express, ASOS, EY, Four Seasons Hotels, Google, NBC Universal  are his clientsFrm Royal Air Force Senior Officer, Frm. International Negotiator for the UK Government,  executive coach. Google, Accenture, American Express His first book, 'Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team', co-authored with Simon Sinek and David Mead. Peter gets up every day inspired to enable people to be extraordinary so that they can do extraordinary things. Collaborating with Simon Sinek for over 7 years, he was a founding Igniter and Implementation Specialist on the Start With Why team, teaching leaders and companies how to use the concept of Why."The first step is to distinguish leadership from management. “Management is about handling complexity,” explains Docker, while “leadership is about creating simplicity. It's about cutting through the noise, identifying what's really important, making it personal for people, bringing them together and connecting them.”  ~  Peter Docker in Venteur Magazine January 2023One of Peter's latest books, 'Leading from The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control'Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, manufacturing and services - across more than 90 countries. His career has spanned professional pilot; leading an aviation training and standards organisation; teaching post-graduates at an international college; and running multi-billion dollar procurement projects. A former Royal Air Force senior officer, he has been a Force Commander during combat flying operations and has seen service across the world. He is a seasoned crisis manager, a former international negotiator for the UK Government and executive coach.© 2026 Building Abundant Success!!2026 All Rights ReservedJoin Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23bAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

Looking at his reading list for the year ahead, Pete asks Jen about her processes for selecting and reading books.Specifically, in this episode Jen and Pete talk about:How might we enable ourselves to quit reading a book that isn't exciting to us?Where might we look for the next book to read?How might we examine the list of books we've already read, and use that to guide the future of our reading selections?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Lady Gaga. Brené Brown. Oprah. Sarah Blakely. Simon Sinek. James Clear. You know their names instantly, but why don't people know YOURS? In this bold, no-BS episode, Kimberly Gayle breaks down the 12 things the best, most recognizable, smartest personal brands do that most entrepreneurs are NOT doing and why that's keeping you invisible, stuck, and struggling to grow. If you've been lurking on the sidelines watching others build powerful personal brands while you stay stuck in your head, winging it, and uncertain, this episode changes everything. Kimberly reveals what it really takes to step into Personal Brand Leadership, stop hiding behind your business, and become the bold, recognizable face of your brand. What You'll Learn: The 12 non-negotiables the smartest personal brands do (and why you can't skip them) Why certainty and clarity come BEFORE visibility and presence The power of repetition (and why saying your message once isn't enough) How to shift from lurking to leading in your own personal brand What Personal Brand Leadership really means - and why it's different than business leadership The real story of how one client's personal brand story landed her dream client in days Why everyone has a personal brand whether they're intentional or not 2026 is YOUR year to stop winging it and start doing what the best personal brands do.   Want to hop on a call to discuss building your personal brand? Request your FREE brand call with me below, and we can set up a personal-brand planning strategy call together! In a call together, I will help you get started with a plan to start realizing your goals and dreams so you can build, grow, and monetize your brand! Request Your Free Personal-Brand Call Here! https://mountain-cardamom-037.notion.site/2955061b5cdf803790aecbbb4badc5bd?pvs=105 Book a BrandFindHer Intensive Here!  https://kimberlygayle.myflodesk.com/brandfindher Show Notes Here:  Let's Connect Online! Visit website: https://www.boldlyemerge.com/ Email me: kimberly@boldemergencebranding.com DM/Connect on IG: @boldemergencebranding Connect on LinkedIn: https://www.linkedin.com/in/kimberlygjohnson/    

Jonathan Howard takes the wheel and leads us for a close look at another obsession-worthy podcast, Diary of a CEO. Why do some interviews stay with you long after they end? What makes a conversation feel human instead of rehearsed? And what happens when a host stops chasing the right question and starts listening for what's being said? Using a powerful episode featuring Simon Sinek, we revisit how trust, presence, and active listening create interviews that feel unforgettable. We unpack why great conversations aren't built from clever prompts, but from curiosity, and the courage to follow the moment. This episode is for podcasters and interviewers who rely on question lists and feel something's missing. You may find yourself noticing where you rush, where you steer, and where deeper moments are waiting if you slow down. You're not alone in figuring this out. We're learning it together.Episode Highlights: [01:45] What makes Diary of a CEO special[03:34] Intimacy and vulnerability[06:44] Steven Bartlett's interview style[15:12] Balancing exploration and focus in interviews[26:33] Asking the right questions[29:57] Leadership and loneliness[32:18] Strength found in truth[40:43] Serving your audience with intentionLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference Course with Recordings: https://ironickmedia.com/courses/epc2025/Application To Submit Your Show For Evaluation: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform?usp=headerPodfest: https://podfestexpo.comDiary of A CEO: How to Deal with Loneliness: www.youtube.com/watch?v=D46zvJI-njURemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Live on YouTube: ⁠https://youtube.com/@marcronick⁠

This week, Jen and Pete go through their intentions, phrases, and things they are thinking about in preparing for the year ahead.Specifically, in this episode Jen and Pete talk about:How do Jen and Pete reflect on the past year, in order to look ahead?How is an unexpected unknown shaping Jen's year?What intention is Pete going to set for his upcoming year?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What good is reach if you don't have resonance? In this transformative episode of Business of Story, host Park Howell sits down with Jay Acunzo to explore why clarity isn't enough for brand stories and how to transform expertise into influential public voice through premise development. --- ABOUT JAY ACUNZO --- Jay Acunzo is an author, speaker, and public speaking coach who helps experts become stronger public voices. He's written books about creativity and storytelling, and he's traveled the world giving keynotes to marketers and managers, dentists and designers, leaders and landscapers. His clients include bestselling authors, mainstage TED speakers, startup founders, and seven-figure coaches and consultants. Brands like Salesforce, GoDaddy, Zillow, and Mailchimp have trusted Jay to support some of their most visible projects. He began his career in sales and marketing at Google and HubSpot, and his own journey as a speaker has been featured in 3 different books. Jay's philosophy challenges conventional marketing wisdom: don't market more, matter more. Think resonance over reach. Don't be the best, be their favorite. --- WHAT YOU'LL DISCOVER --- ✓ What a premise really is (and why it's different from a tagline, mission, or niche) ✓ The resonance over reach philosophy and why it creates more business impact ✓ How resonance works (using physics to understand the urge to act) ✓ The narrative argument framework: six beats that move audiences from skepticism to action ✓ Laddered messaging structure: We Want → We Need → We Hope ✓ Story 2.0: Why process alone isn't enough (you need practice and posture too) ✓ The critical difference between clarity and strength in brand storytelling ✓ How to develop your premise through iteration (not instant perfection) ✓ Why focus is something you pick, but clarity is something you build ✓ Real examples: How Jay helped Anne Handley refine her premise for ASAP: As Slow As Possible ✓ Premise examples from James Clear, Simon Sinek, Michelle Warner, and more ✓ How to apply premise thinking to products and services (StoryCycle Genie case study) --- KEY FRAMEWORKS REVEALED --- NARRATIVE ARGUMENT (6 Beats): What are their goals? What's their current approach? What are the problems with that approach? What root cause do you see? What change do they need? How do they implement it? LADDERED MESSAGING (3 Phrases): • We Want: Meet people where they're at • We Need: Your premise/philosophical change • We Hope: The grand transformation STORY 2.0 (3 P's): • Process: Story structure and frameworks • Practice: Regular creation and refinement • Posture: Seeing yourself as a storyteller --- MEMORABLE QUOTES --- The goal is not to market more, it's to matter more. What good is awareness if you don't have affinity? What good is reach if you don't have resonance? Don't be the best, be their favorite. Clarity doesn't mean strength. Clarity doesn't mean efficacy. Focus is something you pick. Clarity is something you build. --- ABOUT BUSINESS OF STORY --- The Business of Story podcast helps business owners and marketers master the art of storytelling to grow their brands and create meaningful impact. Hosted by Park Howell, creator of the StoryCycle System and ABT Framework, each episode features expert guests sharing proven strategies for business growth through authentic narrative. Whether you're building a brand, leading a team, or developing your public voice, Business of Story delivers the frameworks and insights you need to make your message matter. Topics: premise development | resonance over reach | brand storytelling | thought leadership | narrative argument | public speaking | IP development | expert positioning | influential voice | business communication | content strategy | keynote speaking | Story 2.0 | clarity vs strength | laddered messaging

In this episode, Travis and his producer tackle the classic “jack of all trades vs. master of one” question for modern creators and entrepreneurs juggling multiple side hustles. Using examples ranging from happiness research to garage-cleanout side hustles, they break down how to explore widely at first, then strategically double down on the thing with the most upside and meaning for your life.​ On this episode we talk about: Why saying “yes” to almost everything early on can be smart when you're broke, in debt, and still figuring out what you actually like How ideas from Arthur Brooks and Simon Sinek around happiness, purpose, and “knowing your why” tie directly into choosing which skill or business to go all in on​ Ben Shapiro's early career grind—working multiple jobs, including law and writing—to stack cash and eventually build what became The Daily Wire The real difference between being “busy with six things” forever versus setting a time limit, testing, then committing to the path with the clearest upside The Gary Vee-style question of when to quit your job for your side hustle, illustrated by the $699‑per‑garage cleanout business that clearly deserves a full‑time leap​​ Top 3 Takeaways Early on, it is completely fine to be a jack of all trades—as long as you are doing it intentionally to pay down debt, stack cash, and discover what you actually enjoy and are good at. At some point you must pick a lane: set a time horizon, evaluate which opportunity has the best mix of income potential and personal meaning, and then pour your time, learning, and energy into that one vehicle. Fear will always be there, so reframe it: instead of fearing failure or embarrassment, fear future regret—if you would regret not taking the shot, that is a strong signal you should take the leap. Notable Quotes “The result is going to come from mastery of one thing, but the inevitability of the struggle of mastery means you better pick something you actually care about.” “Don't confuse having six different things going on with actually making progress—busy does not mean productive.” “If you think you might regret not doing the thing, then do the thing." ✖️✖️✖️✖️

We all reach moments when we know something has to change, but we don't know what comes next. You feel it at the end of the year, when you're tired of repeating the same patterns. That's why today I'm reflecting on 2025, the last four years, 300 episodes, and what it really takes to keep going when things aren't perfect. I'm sharing how I started this podcast, why it has continued to evolve, and how I've retained my identity and growth. I'm also revealing why so many women stay stuck even when they're doing “all the right things,” and what I've learned about relaunching your life from the inside out. This episode is about who you are choosing to become. You'll hear wisdom from voices like Emily Ford, Jonelle Graziosi, Sara Jane Ho, Chef Michelle Sohan, Marie Diamond, Valerie Jones, including a rare double conversation with Simon Sinek and Seth Godin. You'll gain clarity on what's been holding you back, the types of motivation that don't work, and how to relaunch your life into greater success in 2026. If you don't want to carry the same patterns, doubts, or frustrations into another year, listen to this conversation now. So join me today in celebrating episode 300 and learn how to step into the version of you who is ready for her rich life in 2026.Connect with Hilary:Website: https://www.therelaunch.comInstagram: https://www.instagram.com/hilarydecesare/Facebook: https://www.facebook.com/TheReLaunchCoInterested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunch.comFind Us on Your Favorite Podcast App – https://the-silver-lined-relaunch.captivate.fm/listen

In the final days of 2025, Jen and Pete noodle on what should be the top priority to have prepared as we move in to 2026.Specifically, in this episode Jen and Pete talk about:Why is it important to have an idea of what success looks like for you?What is an outcome goal? What is a process goal?How might we measure and take an audit of our existing assets?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In their annual tradition, Jen and Pete list their very favo(u)rite things of 2025.Specifically, in this episode Jen and Pete talk about their favo(u)rite:Fiction book.Non-fiction book.Podcast.TLATSOI episode.Thing they watched.Motto.Thing they discovered about themselves.To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Shoot us a Text.Episode #1226: We're talking rising auto prices and longer-term debt in the U.S., Kazakhstan's record-setting manufacturing momentum, and Simon Sinek's take on why Gen Z might be the most rational workforce yet.As new car prices have climbed 33% since 2020, affordability is slipping out of reach for many. Buyers are stretching loan terms to eight, nine, even ten years—trading short-term relief for long-term debt.Average new vehicle price broke $50K this fall, up from under $38K in early 2020.Monthly payments now average $760; rising prices and high interest rates are fueling defaults.One-third of buyers now take loans of at least 72 months; some exceed 100 months, especially on pickups.Automakers are lowering prices and leaning into base trims—Ford's Maverick jumped 76% in November sales.Kazakhstan's automotive sector is on a record-breaking run. Through the first 11 months of 2025, vehicle production has already topped the full-year total from 2024, signaling both rising demand and growing sophistication in local manufacturing. With nearly $4 billion in output, the industry is becoming a major economic engine.From January to November, Kazakhstan built 146,163 vehicles valued at $3.9B—a 15.7% jump from 2024.November alone set a monthly record with 22,580 units produced worth $601M, up 25.5% year-over-year.Auto manufacturing now makes up 41.7% of the country's entire machine-building sector, up from 2024.Growth was led by Allur (79K+ units) in Kostanay and Hyundai plants in Almaty and Shymkent (up 26.7%), including those operated by our friends at Astana MotorsSimon Sinek and Garry Ridge are taking aim at the "lazy Gen Z" stereotype. In a recent podcast conversation, the leadership thinkers argue that Gen Z's workplace demands are less about entitlement—and more about a rational response to broken corporate trust.On A Bit of Optimism, Sinek says Gen Z's need for upfront value stems from growing up in a world with "no loyalty from the company."Ridge, former WD-40 CEO, agrees: leaders must build trust and ditch outdated performance models.Both advocate for regular coaching check-ins over once-a-year reviews.Gen Z doesn't want delayed recognition—they want feedback, growth, and transparency now.“I don't want to wait 364 days for you to tell me what I should've done better,” said RidgeThank you to today's sponsor, Mia. Capture more revenue, protect CSI, and never miss a call or connection again with 24/7 phone coverage and texting (SMS) follow-up for sales, service, and reception. Learn more at https://www.mia.inc/0:00 Intro with Paul J Daly and Kyle Mountsier4:21 Average Monthly Payments arJoin Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

“If your company doesn't know the story that it's helping to tell, no marketing campaign is going to save you.” — Rain BennettMost businesses mistake their vision for a quarterly goal or a financial target, but that's not a story anyone wants to join.In this solo episode, Rain Bennett unpacks the critical difference between vision and mission, showing how your vision acts as the narrative North Star for your entire brand. Rain shares a clear, actionable framework based on Simon Sinek's “Just Cause” model and explains how the best visions are resilient, inclusive, and service-oriented.Through two powerful case studies—Patagonia and The People's Game—Rain illustrates how a well-crafted vision can guide every part of your business, from branding to product development to internal culture.If you've ever struggled to articulate why your company exists beyond just making money, this episode gives you the foundation to start telling a story that actually matters.In this episode, you will learn to:Define a brand vision that is resilient, inclusive, and service-orientedAlign your team and decisions around a single, powerful storyAvoid the common mistakes that make most vision statements meaninglessUse real-world case studies to guide your own storytelling strategyCraft a vision that inspires belief, not just activityFor more storytelling tips and tricks,Visit rainbennett.com or thestorytellinglabpodcast.comFollow on TikTok @chiefstorytellingofficerFollow on Twitter @rainbennettFollow on Instagram @rainbennettFollow on Facebook @thestorytellinglab Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Creating Organizational Cultures That Actually Work In this episode, Michael and cultural anthropologist Jitske Kramer dive deep into the heart of organizational culture. Michael shares a story from a startup he supported, where a crystal clear sense of purpose created unity, loyalty, and a genuine feeling of belonging. Employees stayed because they felt connected to something bigger than a job description. Jitske expands on this by highlighting how leaders shape culture through the behaviors, values, and norms they model. She stresses that culture is never an accident. It is a series of daily choices and conversations. When leaders fail to engage with their teams or invite them into meaningful decision making, organizations lose clarity and people lose their sense of belonging. Both Michael and Jitske agree that leaders miss countless opportunities to build trust simply because they are not intentionally engaging with their people. Transformative Leadership and the Power of Human Connection Michael brings up a powerful metaphor involving an orchestra conductor to show how communication and knowledge flow can transform the relationship between leaders and their teams. When the conductor shifts from directing to connecting, the entire ensemble transforms. The energy changes. People take ownership. Collaboration becomes natural rather than forced. Jitske builds on this idea by contrasting transactional interactions with transformative ones. Transactional moments keep the lights on, but transformative moments build the future. She emphasizes the need for what she calls campfire conversations. These are the unhurried, human centered discussions where ideas form, trust deepens, and innovation actually has space to emerge. They conclude that the most successful organizations are the ones that prioritize human to human connection over rigid systems and corporate scripts. Finding Clarity in the Messy Middle of Change Jitske introduces her latest book, Tricky Times, which explores liminality. Liminality refers to the messy middle stage of change when the old story no longer works and the new story is not yet formed. She describes this phase as uncomfortable but deeply necessary. She explains that societies worldwide are wrestling with a kind of midlife crisis. People are questioning the expectation of nonstop economic growth and the conflict it creates with environmental and social realities. In these liminal spaces, power dynamics shift. Cultural identities get rewritten. Leaders are challenged to redefine what truly matters. Michael shares how timely these insights feel, especially given the current political climate in the United States and abroad. He highlights how difficult but essential conversations shape whether we move forward with intention or stay stuck in old patterns. Leading with Courage in Tricky Times Jitske describes the leadership challenges she writes about in Tricky Times. She warns against leaders who act like tricksters, constantly pushing boundaries without offering guidance or stability. True leadership requires bold honesty, grounded decision making, and the willingness to enter uncomfortable conversations. She emphasizes that balanced leadership is essential. Leaders must be willing to question assumptions, tell the truth about what is working and what is not, and invite their organizations into deeper reflection. Tricky Times has become a bestseller in the Netherlands, and Jitske is sharing its message with influential political leaders who are navigating uncertainty on a national scale. The book is available as an e-book on Amazon and offers a grounded, human centered framework for leading through cultural transformation. Jitske Kramer is a renowned Dutch corporate anthropologist who translates real-world lessons from communities around the globe into practical tools for modern workplaces.    She travels the world to learn from traditional healers, innovators, random passers-by, and everyday communities, studying how humans bond, lead, and resolve conflict — and brings those insights into the boardroom.   Her latest book, Tricky Times (a #1 Dutch bestseller), explores what it takes to lead in “the messy middle” — those uncertain in-between phases where old systems break down before new ones emerge.    With 25+ years of experience, she has shaped transformation for Nike, Unilever, Calvin Klein, and Philips, authored 9 bestselling books (150,000+ copies sold), and spoken alongside Simon Sinek, Amy Edmondson, Yuval Noah Harari on stages like TEDx and Workhuman Live.   Jitske's sharp, funny, and “aha”-filled style makes anthropology highly accessible for leaders facing change, culture challenges, and transformation.   Topics:  The messy middle: Leading effectively through uncertainty and liminal times The real drivers of company culture: Rituals, symbols, and hidden power structures How to “think like an anthropologist” to sense change and spot unseen dynamics The difference between formal power and cultural power — and why rank-awareness is critical for leaders What tribes can teach today's organizations about handling dilemmas and conflict   More about Jitske:  Founder of HumanDimensions, a pioneering training company that helps organizations strengthen teamwork and company culture.  Featured in the Patterns of Life documentary series, in which she traveled to India as an anthropologist.  Former Fellow at the Oxford Leadership Academy; holds a master's degree in cultural anthropology from Utrecht University.  Other books by Jitske: Building Tribes, Wow! What a Difference, Work Has Left the Building, Jam Cultures, andThe Corporate Tribe (which won the prestigious 2016 Management book of the Year Award). Take a look at Jitske's keynotes, other public speeches, TV appearances, and writings.    To get a sense of Jitske, here's an appearance she made on The Culture Lab podcast, talking about the making of a corporate tribe and how to effectively deal with diversity in a team. 

In today's special episode of Relaunch To a Rich Life, we're counting down the top 10 podcast episodes of 2025. These are the conversations our listeners replayed, shared, and said helped them make real changes in their lives, and they are also designed to help you relaunch your life in 2026. This episode brings together the most impactful voices of the year, including Renata Sguario, Sarah Potekhen, Emily Ford, Jonelle Graziosi, Sara Jane Ho, Chef Michelle Sohan, Marie Diamond, Lenka Latonska, Valerie Jones, and a rare double conversation with Simon Sinek and Seth Godin. You'll gain clarity on what's holding you back, inspiration to move forward with confidence, and insight into how to make meaningful change in your life in the coming year. Join us as we revisit the moments that shaped this year, reconnect with the ideas that sparked breakthroughs, and set the foundation for your next relaunch and your richest life yet.Renata Sguario's Social Media:https://www.linkedin.com/in/renata-sguario-b91b661/https://www.maxme.com.au/Sarah Potekhen's Social Media:https://www.instagram.com/energizeyourbliss/https://www.linkedin.com/in/sarahpotekhen/Emily Ford's Social Media:https://www.instagram.com/itsemily/https://www.facebook.com/itsemilymethod/https://meetemilyford.com/my-story/https://www.youtube.com/c/ITSEMILYFORDJonelle Graziosi's Social Media:https://www.linkedin.com/in/jonelle-graziosi-61a30326Sara Jane Ho's Social Media:https://www.instagram.com/sarajaneho/?hl=enMichelle Sohan's Social Media:https://www.instagram.com/weddingsbytreatz/?hl=enhttps://www.facebook.com/michelle.sohan/Marie Diamond's Social Media:https://https://www.instagram.com/mariediamondofficial/https://www.mariediamond.com/ https://www.facebook.com/mariediamondfanshttps://www.youtube.com/@mariediamondofficialLenka Lutonska's Social Media:https://www.facebook.com/Lutonska/

Seppy is back from Fight In A Box to chat about his recent adventures so this leads us to Tangent, Chat, Laugh and talk about Games and AI and why Stranger Things is the new Grease.  01:00 Kaiser Cucumber 10:15 Being No.1 in Podcasts 13:00 Mainstreaming you game for sales 23:00 Simon Sinek  30:00 Ay Eye.. 41:00 Keeping the Creative Spark going. 47:00 Barkane 49:00 Naughty or Knights 51:00 Entertainment Consumption Fatigue 01:10:00 Closing the Cardboard Drawbridge against Drawbridge. Make Sure you check out Fight in Box on Here Our Links of Note If you would like to support us then please visit and interact with the links below.  Please give us a rating or review on your podcast catcher of choice.  Also, please let someone else know about our show, as recommendations are wonderful things. OUR LINKS OF NOTES (⁠⁠https://linktr.ee/werenotwizards⁠⁠)  ⁠⁠Spotify⁠⁠ ⁠⁠Apple Podcasts⁠⁠   | ⁠⁠Website ⁠⁠ | ⁠⁠Our Blog⁠⁠ | ⁠⁠Our YouTube Channel⁠⁠ ⁠⁠Our BGG Guild⁠⁠ | ⁠⁠Board Game Geek Page⁠⁠ | ⁠⁠Facebook ⁠⁠| ⁠⁠Instagram⁠⁠ Stay Safe, Roll Sixes, Make Something Awful. Stay Spicy.   

ข้อความโพสต์จาก Simon Sinek ได้เขียนข้อความไว้ว่า "การหาข้ออ้างไม่ได้ช่วยให้สิ่งต่าง ๆ มันดีเยี่ยมขึ้น พวกเขามีเพียงแค่ข้อเสนอที่ดูมีเหตุมีผลเพื่อเลี่ยงบาลีเท่านั้นเอง" - ข้ออ้างไม่ได้ช่วยอะไรให้ชีวิตนั้นดีขึ้นได้เลย - แล้วหากว่าเราไม่สนใจความจริง เราจะไม่ได้รับอะไรอีกต่อไป - ข้อเสนอที่ดูมีเหตุมีผลนั้น ก็เป็นเพียงแค่การบ่ายเบี่ยงของวาจาแค่นั้น - ปัญหาของผู้คนส่วนใหญ่ก็คือ ไม่มีอะไรที่จะจริงเท่ากับการกระทำของเราเลย - สังเกตคนให้สังเกตที่การกระทำเป็นหลัก เพราะบางคนหาข้ออ้างมามากมายเพื่ออะไรก็ไม่รู้

Coining a new term, Jen introduces Pete to the idea of, while working on a project, considering the relative effort of both the creator and the receiver.Specifically, in this episode Jen and Pete talk about:What is relative effort? What is relative risk?How might we ship things without the pressure of absolute perfection?Why might we think about the worst case scenario or fear, in order to move a project along?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this episode, John sits down with CandorPath's newest advisor, Brandon Hatcher, to talk about purpose, passion, and what fulfillment really looks like; long before and long after retirement. Brandon shares his journey to CandorPath, why knowing someone's “why” matters, and how money can simply fuel the life you want to live. They also touch on family, coaching, community, and how to stay grounded in your identity as seasons change. A great conversation for anyone thinking about purpose, not just planning. 01:02 Brandon Hatcher's Background and Joining the Team 03:59 The Philosophy of Financial Advising 06:48 Building Client Relationships 14:53 Team Dynamics 20:57 Coaching Your Kids: Balancing Involvement and Engagement 23:06 The Influence of Simon Sinek's 'Start with Why' 26:13 Finding Purpose in Retirement 29:27 The Importance of Community and Routine 34:26 Your Purpose Doesn't Retire 38:03 Parting Words

Join hosts Mike and Mark in this enlightening episode of the Moonshots Podcast as they delve into the profound concepts of leadership presented in James C. Hunter's book, "The Servant." This episode not only explores the intricate details of servant leadership but also features invaluable insights from leadership guru Simon Sinek.Buy The Book on Amazon https://geni.us/TBXR8Become a Moonshot Member ⁠https://www.patreon.com/Moonshots⁠Watch this episode on YouTube  https://youtu.be/ryI9q-cW2dkSummary: ⁠https://www.apolloadvisor.com/summary-the-servant-by-james-c-hunter/⁠Segment Breakdown:INTRO: The episode starts with an inspiring introduction by James C. Hunter, providing a brief yet impactful snapshot of what constitutes excellent leadership. This sets the tone for the deep dive into servant leadership.Deep Dive into Leadership: Next, James Hunter provides an in-depth look at the characteristics of great leaders, emphasizing the concept of 'Servant Leadership.'Expert Insights: Adding to the richness of the discussion, leadership master Simon Sinek shares his expert advice on becoming an effective Servant Leader. His segment focuses on the core qualities that make a leader truly great.OUTRO: Concluding the episode, James Hunter highlights a crucial skill for personal and professional development - the need to consistently work on our behavior, likening it to a muscle that needs regular exercise.Throughout the episode, Mike and Mark engage in thought-provoking discussions, drawing on their experiences and perspectives to enrich the conversation. Whether you're a budding leader or a seasoned executive, this episode of the Moonshots Podcast offers valuable insights into the art of servant leadership and its transformative impact.Buy The Book on Amazon https://geni.us/TBXR8Become a Moonshot Member ⁠https://www.patreon.com/Moonshots⁠Watch this episode on YouTube https://youtu.be/ryI9q-cW2dkSummary: ⁠https://www.apolloadvisor.com/summary-the-servant-by-james-c-hunter/⁠Thanks to our monthly supportersMikeEdwin DeitchJamie DorwardEmily Rose BanksMalcolm MageeNatalieRyan N.Marco-Ken Möller孤鸿 月影FabianJasper VerkaartAndy PilaraolaAustin HammattZachary PhillipsMike Leigh CooperGayla SchiffLaura KERoar Nikolay Ytre-EideStefRoger von Holdtvenkata reddyIngram CaseyOlarahul groverRavi GovenderCraig LindsaySteve WoollardDeborah SpahrSamoelaJo HatchardKalman CsehBerg De BleeckerPaul AcquaahMrBonjourKonnor Ah kuoiMarjan ModaraDietmar BaurBob Nolley⁠★ Support this podcast on Patreon ★

Zoe Haseman: Talk Less, Do MoreZoe Haseman is the Head of Sustainability for Infrastructure at EQT Partners. In this episode, she joins Jenn to discuss why this moment calls for proving sustainability's value rather than talking about it, how to build relationships that embed change in portfolio companies, and why keeping things simple often delivers the best results.Useful Links:Follow Zoe on LinkedIn here. Find out more about EQT hereRead Zoe's book recommendations: Start with Why by Simon Sinek and Business as Unusual by Anita RoddickClick here for the episode web page. This episode is also available on YouTube.For more insights straight to your inbox subscribe to the Future in Sight newsletter, and follow us on LinkedIn and Instagram This podcast is brought to you by Re:Co, a tech-powered advisory company helping private market investors pursue sustainability objectives and value creation in tandem. Produced by Chris AttawayArtwork by Harriet RichardsonMusic by Cody Martin

In Pete's version of an episode about running, he noodles with Jen about the idea of cadence, and how to break our routines projects into smaller steps.Specifically, in this episode Jen and Pete talk about:What does "cadence" mean, and how might we apply the idea to our everyday lives?Why is it better to not rush to the finish line, either while running or working? How might we return to the basics in our work and creative processes?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

This is the 300th episode, and they kick it off with big news worth celebrating. Nick Hopwood, CFP® and Jim Pilat, CFP® of Peak Wealth are now on WJR Detroit with Ryan Ermanni for The No Lazy Money Show every first Wednesday from 7 to 8 pm. In this special milestone conversation, Nick and Jim sit down by discussing Simon Sinek's Start With Why and share, in a warm and genuine way, what first pulled them into this work. They talk about the purpose that keeps them serving families, what motivates them on the hard days, and why helping people find clarity and peace with their money is more than a job for them. It is a chance to truly get to know who they are and the heart behind the way they lead, serve, and plan. — Peak Wealth Management is a financial planning and wealth management firm in Plymouth, MI. We believe by providing education and guidance, we inspire our clients to make great decisions so they can Retire With Peace of Mind. Stay Connected With Us: Podbean: findingtruewealth.podbean.com YouTube: / @peakwealthmgmt Apple: rb.gy/1jqp6 (Trust the Plan Podcast) Facebook: Facebook.com/PeakWealthManagement Twitter: Twitter.com/nhopwood1 www.peakwm.com  

On this episode we sat down with Curt Stedron, director of NCSL's Legislative Training Institute, to discuss a presentation he made at this year's Legislative Summit in Boston on how game theory can help legislative leaders better understand the notion of leading in an infinite game. Stedron draws on the work of game theorist James Carse and author Simon Sinek, who popularized Carse's theories. Stedron explained that the legislature, like many other areas of life, is really an infinite game, where the purpose is to perpetuate the game rather than win it. However, as Stedron explains, most people, including many of those in the legislature, actually approach their work as a finite game and that misconception can hamper their efforts to be effective leaders.ResourcesLegislative Training Institute, NCSL

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You'll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.About the Guest:Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/What You'll Learn:Why hiring isn't a numbers game — it's a connection gameThe neuroscience of storytelling in businessHow to lead with authenticity and build loyaltyTools to create an emotional brand that stands out in PTLinks + Mentions:???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys???? Reach out to Will: https://freedomthroughprofits.com???? More from PT Pintcast: https://www.ptpintcast.com???? Get Will's Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter???? Book Mention: Start With Why by Simon Sinek

Jen shares a framework with Pete for thinking about many different perspectives at once, as opposed to sticking with the first perspective you might think up.Specifically, in this episode Jen and Pete talk about:How might you choose to believe in a perspective that is most beneficial to yourself?Why is considering many different perspectives a version of sonder?How might we broaden our idea of multiple perspectives in order to increase our level of empathy for others?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Hey, humans! This episode is where we start a three-part journey that I truly believe will permanently alter your outlook, because that's what happens when you discover your "why". We all know the what and the how, but when you get clear on the purpose and the belief behind your work, everything gets easier. I'm opening up and sharing the crisis moments in my own life from sitting in Jocelyn's hospital room and my daughter's journey afterwards - that stripped away everything but what truly mattered, making my own why clearer than ever. This week, I'm giving you an assignment to start excavating your own origin story and patterns. Grab a piece of paper and block out 30 minutes to look for the themes that keep appearing in your life and work! We'll walk through the framework of Simon Sinek's Golden Circle and use the powerful format: "To blank, so that blank.". Do the work this week, because understanding your human experience is the first step to enhancing the HX of everyone around you. Bring your first draft, because next week, we're diving into Part 2: How your why transforms your approach to leading! Enjoy, Stacie More episodes at StacieBaird.com.

Is your go-to-market built around “why” or around “wow, how, now”?Many teams love Simon Sinek's Golden Circle. Others organize their marketing around buyer stages, hooks, and calls to action. Brian and Stijn think you do not have to pick one or the other, and that the real job is to raise signal and cut noise in how you lead.In this episode of B2B SaaS Marketing Snacks, host Brian Graf sits down with Kalungi founder and Chief Syntropy Officer Stijn Hendrikse to compare "Start With Why" with the "Wow, How, Now" model, and to show how both can live inside the same story, from brand to campaigns to a single email. They also walk through a very simple Google Sheet that Stijn uses with his teams to decide what work is actually worth doing.You will hear how to match your message to the state of mind your audience is in, make clearer decisions as a marketing leader, and run your team in a more syntropic way, not just a busier one.In this episode, you will learn:When to lead with mission and “why” in your storyHow wow, how, now maps to your funnel and contentWhy starting with who and what it is for changes resultsA simple sheet to score ideas on signal, shipping, and flywheel effectHow STOP turns repeated work into assets, not one offsWays to use AI with your team in a syntropic wayBy the end, you will have a clearer way to use both Golden Circle and "Wow, How, Now" together, plus a very practical tool to decide what your team should start, keep, or stop doing next. Resources shared in this episode:SaaS Content Marketing 101: A Comprehensive Introduction for SaaS FoundersBSMS 83 - Marketing during a downturnThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Most law firm owners don't realize the biggest bottleneck in their firm isn't hiring, revenue, or systems… It's that every challenge still runs through them.In this episode, we break down why your firm can't scale if you're the only leader and what it actually takes to develop team members who can solve problems, break bottlenecks, and lead beside you.You'll hear insights inspired by Simon Sinek's leadership principles, the “circle of safety,” and why proactively maintaining your people (not just your processes) is the key to a thriving, trustworthy team.But more importantly: you'll see why leadership isn't about being in charge… it's about taking care of those in your charge and how that shift can completely change the trajectory of your practice.If you want your team to take more ownership and you want your firm to grow without you doing everything, this is your episode.If this is something you'd like to learn more about, visit us at https://thelawfirmsecret.com

Hans Lagerweij is the author of The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done. In this episode, Hans shares that he wrote the book after watching great strategies fail during execution. He saw a gap between understanding the importance of purpose and actually implementing it. Hans explains that you can't shout your way to purpose. Whispering requires getting close to your team and having two-way conversations. He emphasizes that leaders need to listen to personal motivations and ideas from team members. Hans presents three options when there's misalignment between personal and organizational purpose: change your personal why, take leadership to influence the organizational why, or leave. Listen to this episode to learn how to move your organization's purpose from theory into practice. You can find episode 487 on YouTube, or wherever you get your podcasts! Watch this Episode on YouTube | Hans Lagerweij on Three Ways to Motivate Teams and Align Strategy https://bit.ly/TLP-487 Key Takeaways [03:06] Hans reveals his first job at 15 was in a DIY store managing screws and tools, sparking his commercial curiosity. [05:04] Hans explains the "Why Whisperer" addresses the gap between Simon Sinek's purpose theory and practical implementation. [06:25] Hans attributes strategy failure to lack of discipline in communicating and aligning teams, not discipline itself. [07:06] Hans explains whispering means close two-way conversations with teams rather than top-down broadcasting. [10:37] Hans outlines three options for misaligned purposes: change your why, influence the organization's why, or leave. [15:35] Hans talks about clarifying the why and how that helps simplify decision making for leaders. [19:18] Hans recommends asking team members what makes them most proud to understand what drives them. [20:53] Hans introduces the "reverse elevator pitch" where leaders articulate direction, importance, and excitement in three minutes. [22:30] Hans explains "purpose" is universal across cultures but requires different communication approaches depending on cultural norms. [27:47] Hans challenges leaders to move "purpose" from wall posters into the organization's heartbeat. [28:50] And remember…"The louder the world becomes, the more radical it is to whisper truths. Not to be heard by all — but to be remembered by someone" - Lawrence Nault Quotable Quotes "You can't shout your way to purpose." " Whispering means you need to be so close with your team to have actually a conversation, a two way conversation and you know, to listen to ideas and personal motivations from your team. So yeah, it's really whispering to me is, you know, about getting people to own the why, not just follow it. So it is seriously going from a beautiful slogan on the wall to something that is, you know, in the hearts and minds. " "A clear purpose really helps, you know, to reduce options. Choices from a million to just a few right ones." "A clear purpose absolutely will save your time, will, you know, set your directions. As I said, it's your North Star." "Purpose is absolutely universal language, but, you know, you have to speak it in different accents." "In the end, the most powerful strategy is the one that your team believes in and that they're willing to fight for." "If there is a conflict between the two, if there's disconnect, it will always feel like misalignment. It will always feel like, you know, you're not at the place in that organization." "If you can synchronize individual and organizational purposes, you know, or wise, you know, then you create an authentic connection that really drives results." "In every culture, in every country, you know, people want to feel a sense of purpose. I think it's simply a fundamental human need." These are the books mentioned in this episode Resources Mentioned The Leadership Podcast | theleadershippodcast.com Sponsored by | www.darley.com Rafti Advisors. LLC | www.raftiadvisors.com Self-Reliant Leadership. LLC | selfreliantleadership.com Hans Lagerweij Website | www.hanslagerweij.com Hans Lagerweij X | @hanslagerweij Hans Lagerweij LinkedIn | www.linkedin.com/in/hanslagerweij Hans Lagerweij Instagram | @hansblagerweij

After a small existential crisis, Pete asks Jen how he might tell the difference between being competent or complacent.Specifically, in this episode Jen and Pete talk about:What is the relationship between boredom, competency, and complacency?How might the repetition of a workshop, keynote, or show create an illusion of complacency?Why is having a coach, mentor, or trusted friend important in the viewing of your own work?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

This week, Jen teaches Pete her framework of six points of focus, to help grow your career towards your goals.Specifically, in this episode Jen and Pete talk about focus in relationship to:Artistry and Inspiration.Industry Knowledge.Marketing.Mindset.Network Building.Skill and Craft.To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Natasha Bazilevych is a speaker, author and public speaking expert. She is Founder & President of ChangeView Academy, where she trains leaders to give powerful presentations.All Episodes can be found at ⁠https://www.podpage.com/speaking-podcast/ All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠#NatashaBazilevych #ChangeViewAcademy #speakerBio of Natasha BazilevychNatasha Bazilevych is a speaker, author and public speaking expert. She is Founder & President of ChangeView Academy, where she trains leaders to give powerful presentations. Natasha holds a Bachelor's in Management of Organizations and an MBA. With nearly 20 years of experience, she has taught hundreds of students and clients globally. In 2020, she was named one of the Top 500 Entrepreneurs by Brainz Magazine along with Simon Sinek, Mel Robbins and Jim Kwik. She has also been featured at Tony Robbins' and Dean Graziosi's World Summits (2021-2022), on ABC News in Duluth, MN.What we Discussed: 00:00 Who is Natasha Bazilevych01:30 How she gopt into Marathon Running03:20 The Recovery Period after a Marathon04:35 Born in Russia and living in USA05:45 Natasha's Speaking Journey09:05 Why you should get your energy levels up before speaking10:25 How she Stopped being Shy11:45 Speaking from the Heart14:20 How she improved her Videos17:15 Having your Playful Self on your Podcast21:35 Don't try too copy people25:27 What does her company Changeview Academy offer28:28 Her book and the meaning of P.O.W.E.R.30:25 Celebrate Wins32:00 How to React when things go Wrong34:20 Improve what you are good at36:25 Why you Should Simplify Your Speech39:00 Connecting with Your Audience Online44:10 Do Not Make Assumptions with the Way the Audience SitsHow to Contact Natasha Bazilevychhttps://natashabazilevych.com/https://www.linkedin.com/in/natashabazilevych/https://www.facebook.com/nbazilevich https://www.instagram.com/natbazilevych/------------------All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ 

In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions.   Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings.   Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek's philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic.   As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity.   In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss: 00:00 - Listing Optimization Strategies for Amazon Sales 10:08 - Key Factors in Amazon Sales Success 11:28 - Listing Optimization Framework 18:17 - The Power of Storytelling in Sales 22:21 - Optimizing Amazon Listings With Images 29:01 - Amazon Listing Optimization Strategies 32:09 - Video Creation for Advertising and Listings 35:30 - Differentiating Product Positioning for Listings 41:20 - Effective Amazon Listing Design Strategies 45:26 - Importance of Design in Amazon Sales 47:37 - Human Touch in E-Commerce 55:50 - Human Touch in AI Marketing

Tiff and Kristy spell out what it takes to onboard to the best of your ability. They touch on the questions a hiring manager should be asking themself during interviews, how an applicant will be learning about your practice, the appropriate vibes to give out for your business, and more.   Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello Dental A Team listeners. I am here with you again today with my fave podcaster I'm sorry rest of the team. She's got that title right now. She's got the crown Miss Kristy is here with me today And this one we had to talk about it beforehand and I'm excited. I'm now excited for this We had to brainstorm a little bit before recording this podcast to ensure we were on the right track and like minded on this which I think speaks volume to the   you know, podcast topic, but also to how well our team works together and how well our team really is bonded. And Kristy, before we get into today's topic, first of all, welcome. Thank you so much for giving me, it's Monday today, so giving me your Monday afternoon so we could record a couple of podcasts. How are you?   DAT Kristy (00:50) Good, I always look forward to my Mondays when I get to spend them with you.   The Dental A Team (00:54) Thank you. I used to do these on Fridays, which was like, it's a fun way to end of the week. But I was like, I think it's a fun way to start the week too, because we get time together. And then I just like them better on Mondays. So hopefully you guys do too.   DAT Kristy (01:08) I agree.   The Dental A Team (01:10) So today's podcast, you guys, if you're subscribed to our newsletters, you know that our podcasts kind of follow the same topic and genre of our newsletters. If you're not subscribed to our newsletters, hop over to TheDentalATeam.com, hit subscribe because there's actually, I mean, we follow the same cadence and the same topics, but they're gonna be a little bit different. So if you're looking for more information, a lot of times they have downloads in them too. So if you're not subscribed, go do that.   Our marketing team would love me for that little plug, but truly if you're not getting those yet, you should be, so go grab them. ⁓ Today's topic may be, I think today's topic on podcast might be a little bit different than topic by newsletter. And Kristy and I wanted to take a stab at really kind of switching the mindset on this space. And Kristy, think I'm gonna like boost our egos. I think you and I actually do really, really well.   at seeing something and flipping it and being like, well, what if we looked at it from this angle instead of that one? I think you and I actually do really, really well at that. So thank you for working together with me on that. Today, you guys, your newsletter coming through, like I said, it's gonna be a little bit different. Today's podcast, we're really gonna be talking about not off-boarding, like what to do, how to let someone go, because we're really not here for that. Like the consulting team is here for...   doing everything we can to hire the right person and to make sure that there's complete clarity around everything that each individual is doing, that the path is set and you actually have no questions about keeping them on or off boarding them. Like that's in your court, that is not in our court. So we thought it would be more beneficial and more fun for the two of us to really talk about onboarding correctly and like even before you're onboarding, what that looks like.   Kristy, I think this might actually be fun. I'm just spinning us a little bit, but I kind of want to talk about us attracting you into the Dental A Team because you haven't always been here, right? We have met you, Kiera, I have met you a long time ago, but you haven't been with the Dental A Team forever, even though to us and likely to all of our listeners, it does feel like you have been a part of this team since   DAT Kristy (03:20) No.   The Dental A Team (03:33) the very beginning, which I think also speaks volumes to our topic today because that goes right along with what we're thinking. Now, how did that happen, Kristy? Like, how did Dental A Team, how did we attract you? You found us. ⁓ We are so thankful for it. But how did we attract you, who fit so seamlessly into the dynamics of our team, our goals?   you literally like consult just like we do like everything about you embodies who we are. How is that possible? How did we do that?   DAT Kristy (04:11) Yeah, you know, with every place you go, there's little things that may change a little bit, but the heart of things don't change. And so you're right, if we align not only in process, but also culture. so ⁓ when it came time for my journey to shift and change, it was important to find the like minded space and people. ⁓   not only for me to help them grow, but for you guys to help me grow, right? Like they say, look around who you surround yourself with because you're kind of like the top five people you hang around, right? And so ⁓ it was really important for me to find that culture and process both, you know, and I'll make sure we were aligned.   The Dental A Team (05:05) Yeah, thank you. I think if you guys can hear what she's saying, right, Kristy's saying that she was able to see that she was in alignment with who we are as humans, that our goals, our vision, our company standards really aligned with Kristy. While there might be some caveats and some spaces of learning or some spaces where it's like, okay, I thought it would look like this, but let's try this or and let's try and let's create this. ⁓   DAT Kristy (05:07) Yeah.   The Dental A Team (05:34) That's massive because offboarding, offboarding does, it's not easy, you guys. It's not, there's not an easy peasy process that takes emotions out and just makes it to where you're the robot that can easily just fire people whenever you want. What I do instead is I try to make sure that I'm representing our company to the best that I possibly can in everything that I do. So when I'm going through, I'm the hiring manager for our consulting team.   When I'm going through, I'm doing the same thing Kristy said she's doing. I'm looking to see, does this candidate align with who we are? the response is coming back in alignment with how we speak to each other or how we speak to clients. Is it in alignment with what I would love to see a timeline as, right? Like I've gotten, I've had candidates where I'm like, my gosh, their resume is fantastic. This is the experience that I want, spot on.   I'm gonna reach out to them and I don't hear from them for like a week. I'm like, well, that's not in alignment with us. And so ensuring that on both sides, we're taking a step back and we're questioning the alignment of those pieces, I think is a huge, huge reason why it's been successful. Now, in order to do that, this is a caveat, you guys. You can't just show up and just,   expect everyone to know how to show up, right? You've got to really lead by example. And in my opinion, we are leading by core values, mission and vision. We are driven by the why of this company. And that is what attracts people. That's what attracted Kristy. Kristy was attracted to the why of our company, our mission, our vision.   and how we show up, which are our core values. I show up in our core values, Kiera does, Britt does. When Kristy came to the interview, she was like, okay, got it. I can see it in real life. So Kristy, as an outsider, you're applying for a job. In what ways were you able to see that we did have an alignment or at least enough alignment to say, let's explore this in that... ⁓   hiring process, like in the application process, you're sending your resume outside of listening to us on on podcasts, I'm thinking how can offices kind of emanate and represent that in a space where like minded people can find them?   DAT Kristy (08:06) Yeah, if I'm understanding you correctly, think it's truly... ⁓   You have to make sure you're painting clarity for people on, you have to speak your culture. Like for instance, how many times do we talk to our own clients and say, do you have a mission statement? Do you have core values? And they'll be like, yeah, we do, somewhere. You know what I mean? You have to live it and you can't just say, yes, I have it. You have to show that you have it and you use it and it means something.   The Dental A Team (08:37) Mm-hmm.   DAT Kristy (08:47) Right? And so when I found you guys, you could recite it. You lived it. You wove it into your process. Right? And it told me that it means something to you and you live by it. Like it's our code of conduct, if you will. Right? And it can't just be put in a drawer. You have to keep it alive in order for it to serve the ultimate goal and mission, if you will.   The Dental A Team (09:15) Mm hmm. Yeah, I totally agree. And it's just a it's a rep an outward representation. And so I think even in our job ads, right, and I know I work a lot with clients on this. I know I see you guys doing it, too. I know Monica just helped a client last week with some job ads. But making sure those job ads speak to you because I can write a job ad. But if you copy and paste the job that I wrote, even writing it for you, even my clients that I've worked with for seven plus years,   DAT Kristy (09:16) Thank   The Dental A Team (09:44) I can write it for you and I know you, but unless you go in and speak some of yourself into that ad, it's not gonna hit, it just doesn't resonate. And so a lot of practices too are very different than who I am. So if I write your ad and I attract me to your practice and your practice doesn't, you're not me, that person is likely not gonna be a good fit.   DAT Kristy (09:51) Mm-hmm.   Right.   The Dental A Team (10:13) Right?   It's just, she could or he could for sure for the, maybe for the long run, but attracting that like-minded person takes really being able to know who you are and who you want to show up as and then doing that every single day. It makes me think of like, if I went and applied at Chick-fil-A, I know exactly how I'm supposed to show up. If I apply at Target, if I apply at Starbucks, I know exactly how I'm supposed to show up.   Dutch Bros. I wouldn't apply at Dutch Bros because it's too much energy output. I know that, right? But if I can go to Starbucks where it's still energy output, but not quite as much, it's a little tamer of a coffee process, I really want to be a barista one day. That's why I'm saying these. I would love to be a barista. ⁓ But I'm going to judge it. I'm going to judge where I'm applying based on those aspects. My son did the same thing. His first job even, he's looking at, is this a company I want to work for?   Is this a company that I can represent and be happy at? Because no matter what he understood as an employee, he's walking in as a representation of that facility. And if it's not a company that he is in alignment with, either what they're doing, he doesn't understand what they're doing, or he's not excited to be there himself, he knows that he's not gonna be able to represent that and he's gonna be a really just angry human.   And if they're not happy, that's where off-boarding comes in, right? Like now you're into the space of like this kid, dang it Brody, like you suck. He's like, yeah, cause I hate working here. Got it. Right. Or he sees like team members, employees that are like not loving life. Like he's judging these entry level positions based off of that. So to be in a position where we're high level, we're getting paid way better. We've got some schooling behind us.   DAT Kristy (11:48) See you.   The Dental A Team (12:07) Most of us at least see ease at least some sort of knowledge base or trying to get our foot into dental We're looking at those things as well Like how are people showing up and Kristy as I'm saying that I'm like that might be something that even is lost in the old like drop your resume off at the front desk like used to be able to drop it off and see what it was like to be like, ⁓ This is a place. I want to go or ⁓ okay, like   DAT Kristy (12:26) Yeah.   Mmm.   The Dental A Team (12:32) on and jot that down.   Yeah, so we lose some of that like visibility. But I do think this day and age people are looking at social media, people are looking at websites and people are researching. I know when we get when we get finally to the interview process, if I'm talking to a person who hasn't researched us, and they don't know who we are, they don't know how we show up, they haven't looked at the website, I'm like, well, that might not be a great fit. Because for our culture,   You've already done that. You know you fit and you're excited to work with us. You know?   DAT Kristy (13:04) I agree with you,   Tiff, so much. And I love that you use Dutch Bros. Hopefully everybody, even if you don't drink coffee, they have other things. But ⁓ I'm with you. I couldn't work at Dutch Bros. I appreciate what they do. But it's funny how many times that situation happens in practices and we want to make the employee wrong. And truly it was our process because we attracted the wrong person. I mean, if Dutch Bros. was attracting an introvert,   The Dental A Team (13:26) Hmm.   DAT Kristy (13:33) they'd be off boarding a lot of people, right? And so instead of, I mean, I like to say, I mean, when you and I looked at this topic, I literally was like, well, heck, if we're off boarding that many people, we've got to take some ownership on that side. You know, just like our patients, if there's attrition, we have natural attrition, they move away or death, that's gonna happen with employees too. But if we're having to off board a lot of employees, I think it's time that we take a step back.   The Dental A Team (13:36) Agreed.   DAT Kristy (14:01) and go, how are we attracting and who are we attracting? ⁓ One of the things with, we spoke about core values and our mission statement. I also think like, it's just not our why. And you made mention of this. It's also how we behave and how we show up. It's the why, the what and the how. And we get commitments around that. And if we're not getting that,   I'm always about extreme ownership. So how can I take a step back and attract the right person, attract the extrovert to Dutch brothers, not the introvert to, right? Because we're ultimately setting ourselves up for failure and for the person too. We didn't do right by them if we hired the introvert at Dutch brothers.   The Dental A Team (14:39) correct. Yeah.   I agree. And I think something you said there,   that's the like Simon Sinek, like what, what, how and why, right? And I think something that most practices nail is the what. We know what position we need to hire. We don't nail the how that position shows up for our company. So what, what is the how behind how that position contributes to our team? How do they show up for our team? And how do they show up for the patients? Meaning what is the job?   DAT Kristy (15:03) Thank   The Dental A Team (15:19) that they're doing and what are the metrics that tell us they are doing that job or not? Because oftentimes we also get stuck in the ⁓ mundane like feelings and emotions. And I'm not here to say that a stellar person, know, somebody, I've seen it. I've seen a manager who had stellar collections and like top-notch collections but couldn't communicate with the team. That's an issue, but that's a metric too. Like are we,   You know, how can we tie those things to the metrics? So if we can say your extreme ownership is massive, because if we can say as a leadership team or as an owner, I've done everything I can, they have complete clarity, I've had the conversations, offboarding then is much easier. Offboarding is difficult when there's still confusion, when either that person is gonna be confused because you let them go because they had no idea they did anything wrong.   or if you're confused because you can't even pinpoint why this person doesn't work with your team, you just know they don't work. That's the confusion. the what and the why. So what is the position? Why do you need it? And then how do we show up for that position? And what's the clarity around what that person's supposed to be doing?   DAT Kristy (16:41) I love that you say that, Tiff, because how many times do we even identify, let's just take an easy one. I need to hire a greeter, right? And they need to smile and they have to be able to answer the phone too, but it isn't just answering the phone. It's hearing the warm smile and we do it this way. How much of that did you portray? And even how much of that did you include in your interview process?   The Dental A Team (17:07) ⁓ uh-huh.   DAT Kristy (17:08) you know   what I mean? Did you have them answer a phone? This is really ⁓ a different way of looking at things, but I learned a different process when I was in practice where ⁓ at the end of the applying, it says, do not submit your resume. And we wanted somebody with detail. And so the people that submitted their resumes, mean, some of were great, but we threw it out, right? And we never ever   We also took bias, like people bias out of it. And so our first interview was always over the phone without seeing them. And we would instruct them to call at a certain time and how to handle the call. Like you're gonna schedule me an appointment for, and we wanted to hear, like we gave them specifics and hear how they deliver. Can you see how that then starts to align with our how and why? We painted the clarity of what to do.   and then listened for the results and saw how naturally they fit, if you will. It's a different strategy, but.   The Dental A Team (18:11) Absolutely, we used,   it totally is. used to do, ⁓ what's your favorite, respond to this with your favorite ice cream in the subject line or your favorite candy or your favorite baseball team. I've got offices that are in Chicago and you know, there's the Cubs and the White Sox are both Chicago. So it's like, what's your favorite ⁓ baseball team? Not to say, I love that baseball team too or yes, Sprinkles ice cream is the best, but to say, you caught that detail.   in there and I love that you said that, Kristy. used to, Kiera and I once upon a time had a recruiting company. We are not doing that anymore, everyone, and it is hard. I hated it. It was a long time ago. We don't need to go back there, but that's how I used to schedule the interviews. I would say, awesome. I will chat with you on Tuesday at 2 p.m. You call me. So if they didn't call me, if they missed that interview, they were out. It was an automatic out for me, or if they called late, but I do agree.   with getting the preliminary done, not having a face-to-face for the first time, listen for the details of what you need for that position. So if you're hiring a billing rep and you get someone you're like, I didn't love her on the phone, well, she's not talking to you, she's talking to insurance companies. So that might be okay. But if you're hiring a greeter that you're like, she was super shy, she didn't really, like she wasn't super forthcoming, she didn't have any questions for me, it wasn't engaging, is your patient gonna enjoy talking to that person on the other side? But then flip side of that, Kristy, I think you mentioned   something really, really beautiful you said, if we're hiring a greeter and we want that smiley personality, we want that bubbly person, like you're hiring for those things, but I've also seen practices, and this drives me a little nuts, I've seen practices that are like, I want the bubbly person who's building relationships with the patients, they're smiling, they're making eye contact, and they're excited to see the patients as soon as they walk through the door, they also answer the calls and they can pass it off. You find that person.   DAT Kristy (19:52) You   The Dental A Team (20:08) Right? And then they're like, her details suck and she can't multitask. Well, guess what? Those are two very differing personalities and you got to choose your heart. If she's stellar at building the relationships and your patients are fine waiting five minutes in the front lobby because she's sitting there talking to them and they're not angry when they go to the back, might be okay that she didn't call the insurance company for whatever, you know, whatever detail was.   miss, like then at that point it's do we have clarification of roles and are the duties in the right seat? Because personality will make a massive difference to the results that you want and you've got to figure out the type of person that you want in those seats as well.   DAT Kristy (20:46) Okay.   Yeah. The other factor in that too, Tiff, and I think in a way you touched on it was, it a skill thing or a will thing? You know, we've got to understand and also set benchmarks for time, right? I literally was talking to a practice last week and I just kept hearing, don't have time and we don't have time. And I'm just thinking, you know, we can always say, well, when I learned back in 19, whatever,   The Dental A Team (21:04) Yeah.   DAT Kristy (21:24) go there, but you know, we were just thrown in and that doesn't mean it's the right way. It doesn't mean it's the right way. And you know, we owe it to people to give them the time to onboard them and show them what we want. And it goes back to how you said, choose your heart. The time we spend early will reap rewards.   The Dental A Team (21:48) Totally agree. I think that's brilliant. we have worked so hard on our onboarding process to match it with our expectations and to match it with our core values and our mission and our vision because we want our team to be onboarded correctly, not willy-nilly. It was kind of like haphazard. honestly, we've hired a lot of amazing people and a lot of people who   They were, they are amazing humans. We've not hired anyone who's not an amazing human. I have loved everyone that we hired, but they may not have been the right fit for us, either at that time or just in general. It doesn't mean that they're not a good person. It just means that it didn't fit. And I am a firm believer in any aspect of life. If it's not fitting for me, it's not fitting for them either. It's not, there's no way.   we can coexist with one of us not working out and the other one working out. It just doesn't work that way. So this was so much more fun than the original topic we looked at. Thank you for taking that.   DAT Kristy (22:53) Yeah, agree, agree. Yeah, I'm with you   Tiff. mean, if we're off boarding so many people, let's just take a step back and focus on our onboarding and how we can choose differently. So, cause it's not fun off boarding. It isn't.   The Dental A Team (23:08) No, no,   and I don't want that to be like, eventually that is gonna be a conversation. It is a protocol that you do need to have in place. It should be very simple. There should be no questions asked and the person should be like, yep, got it, okay. They might still be angry, that's fine. That's an emotional situation, but there shouldn't be questions around it. And if you need help building that, fine. We've got references, we've got information, we've got documents we can help you with, but realistically,   take a step back and say, how can I prevent the need to off board someone? I want everyone here forever. having that protocol, sure, got it in our back pocket for if it is necessary, but how do I prevent that need? I don't want that at all. So go back through your hiring process and look at the team members that hired well. Like I'll look at Kristy and say, how did I attract Kristy to my team? How did I attract Trish to my team? Like Monica, to my team, Monica was a   referral from Trish because Trish knew that this was a fit for Monica. Trish knew it was a fit for us for the same reasons Kristy did. I actually, we didn't even realize until after Trish started the hiring process, she knew me previously, didn't even realize because it was a different space of life that we were connected. She applied to our company because she wanted to work with our company, not because of me. So it's just really cool to watch those things happen. So moving forward with hiring, I look at   DAT Kristy (24:28) Yeah.   The Dental A Team (24:34) the consultants that I have, Dana, and I say, what attracted this human, this perfect specimen of a consultant to our company? And how do I emanate that in the information I'm putting outward? Like the podcast, the job ads, those pieces, how do I make sure that I recruit those people again?   DAT Kristy (24:54) I agree with you. And you mentioned this early on too. One of my biggest tips would be make sure you're speaking to that employee in the beginning of your ad. So many times people write it about themselves. This is why, you know, but they're buying into what it's an emotional thing that it's going to bring to them. So make sure you're speaking to that, you know, on the onset of your.   The Dental A Team (25:20) I totally agree with you. That is a massive point. We get caught up in wanting people to want us. We want people to want to work with us. And I do want people to want to work with us, but I want people to first see themselves in the job, in the person that I'm describing. I want them to be able to check, check, check, say, yes, that's me, yes, that's me, yes, I want this, yes, I want to work with this company.   DAT Kristy (25:43) 100%. Yeah.   The Dental A Team (25:45) Awesome. All right, guys, I hope this was beneficial. think biggest takeaways, biggest action items, make sure number one, we talk about this all the time, you guys, core values, mission, vision, job descriptions are in alignment. We preach on this because you guys, it is the core of your company. So if those things, your org chart, those pieces are out of alignment, they're not solid yet, reach out, Hello@TheDentalATeam.com We can get on a call, kind of figure out what needs to happen. If you are our client, reach out to your consultant.   Easy peasy. Okay, don't reach out to hello. That gets a little confusing when things like that come through. So if you have a consultant on your team already on your side, reach out to your consultant. ⁓ Secondary to that, check and see like what's working, what's not working, and how can you duplicate what's working? How can you duplicate that higher and keep people for the long haul? I would love if every time we quote unquote off boarded someone, it was truly because they had a life change, not because   it was the wrong place for either of us. And sometimes we do outgrow each other. I do have to put that out there. If you're a team of seven today, and in a year and a half, you're a team of 13, 14, sometimes those team of seven team members need a team of seven. And that's okay too. That's an out, that's a life change. That's a, this space is no longer working for me. That's a life change. It's a growth space. That's okay too. It doesn't mean that there was something wrong. It just means that we're in a new space. So go check those pieces. If you're in the hiring world right now,   Check your ads, make sure your ads are speaking to you, and then check the kind of applicants that you're getting to your ads. Is there a trend in the type of applicants you're getting? Are they all wrong? Are they all right? Are they mediocre? Kind of check that and then revamp your ad to fit to attract someone different if you're not getting the right people. Kristy, thank you so much. This one was, like I said, this was really fun. At first I think we both were like, wow, that's a little wild. ⁓   DAT Kristy (27:39) What?   The Dental A Team (27:42) But I had a lot of fun with this one. So thank you for taking that journey with me, Kristy.   DAT Kristy (27:46) Yeah, absolutely. Thank you. Always a pleasure.   The Dental A Team (27:49) Thank you. Awesome. All right, guys, go drop us a five star review because you know this one was amazing. This was super fun for us. And also let us know what you loved. Let us know if there's anything we can do to help you. Again, if you're not yet a client, Hello@TheDentalATeam.com is a really easy space to reach us at. If you are a current client that we love and adore, we love and adore you on a consultant basis. So reach out to your consultant. She is here waiting to help you. All right, everyone, we'll catch you next time.