Podcast appearances and mentions of Simon Sinek

This week, Jen and Pete reflect on how grateful they are for their clients, and what they can do when a genius is standing in front of them, ready to be coached.Specifically, in this episode Jen and Pete talk about:Why might a person who is excellent at their craft crave further guidance from a coach?What are some tactics and strategies for coaching a genius?How might ego stand in the way of coaching or leading?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What separates effective leaders from those who stall out? In this episode of Behind The Numbers With Dave Bookbinder, we explore the answer with leadership strategist Liz Weber—author, speaker, and founder of Weber Business Services. Liz unpacks the core ideas from her latest book, Something Needs to Change Around Here: The Five Stages to Leveraging Your Leadership. She breaks down the leadership development journey, from “doing” the work to effectively “leading” others—and why most people get stuck in stage two. If you've ever struggled with delegation, role clarity, or stepping back to truly lead, this conversation offers a clear roadmap forward. Dave and Liz also explore: The most common leadership transition traps Why succession planning isn't about family—it's about fit The critical role of organizational culture in developing talent How self-awareness and strategy combine to drive performance Whether you're a business owner, advisor, or aspiring leader, you'll walk away with practical insights you can apply immediately. About Our Guest: Liz has been named a Top Leadership Influencer by LeadersHum, a Top HR Influencer to Watch by HR Exchange Network, and a Top HR Influencer by BambooHR. She is one of fewer than 100 people in the U.S. to hold both the Certified Speaking Professional (CSP) and Certified Management Consultant (CMC) designations; the highest earned designations in two different professions.  As the President of Weber Business Services, LLC, a management consulting, training, and speaking firm, Liz provides strategic and succession planning, executive coaching, and leadership training to boards, business owners and leadership teams, as well as to associations and government agencies.  Liz holds an MBA in International Business and has extensive association leadership experience. She has served six years as a national board director, and three years as a national foundation trustee and as the presidential appointee to the Global Speakers Federation. Liz has supervised business activities in 129 countries and has presented in over 20 countries. In addition to writing more than ten leadership books, and her monthly Leadership Insights blog, Liz posts to social media daily. Liz was also  named one of 2025 Top 30 Global Gurus for Leadership along with Simon Sinek and John Maxwell. So, when Liz Weber talks, her clients listen. Liz is an advisor to boards, owners, and C-Suite teams. She's a leadership, strategic and succession planning consultant, author, and speaker.  About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.    Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

A few years ago, Simon Sinek and I had the same editor. Since then, I've had the chance to learn from him, and let me tell you—it's been a game changer.In this episode, I'm sharing three lessons Simon taught me: why you should be able to draw your idea on a napkin, why short beats long every time, and the power of being kind to people behind you. Plus, I'll tell you about an unexpected birthday surprise that perfectly illustrates why the encouragement you put out comes back to you in ways you never expect.Whether you're building a business, writing a book, or chasing any dream, these insights will save you time and help you think differently about success. Time to get started on that thing you've been thinking about doing.In This Episode:Make sure to follow me on Instagram and share with your friends!Keep up with my book list on GoodReads!Sign up for my newsletter, Try This!Book me to speak at your event or to your team!My new book All It Takes Is a Goal is available! You can grab a copy from your favorite bookstore or at atgbook.com.Grab my books, Soundtracks and Finish, today!Episode Artwork Photo by Pawel Czerwinski on UnsplashHave me speak at your next event!

Simon Sinek is the bestselling author of Start With Why and the creator of one of the most watched TEDx talks of all time. Seth Godin has written over 20 bestselling books, including Purple Cow and This is Marketing. Together, they've helped millions rethink how they lead, create, and show up in the world.In today's episode, Seth and Simon join me to talk about what it really means to be “remarkable” in today's world, how to move forward when things fall apart, and why some people stay stuck while others find their spark again. Seth explains how he's built his career from scratch: the power of showing up, trying new things, and what he does to stay grounded when some of his efforts fail. He also reveals the factors that make most people afraid to share their ideas, and how to escape the danger of no one caring at all about your ideas.Simon shares how he went through burnout even though his business looked successful from the outside and the moment that changed everything, and helped him discover his 'why'. He also reveals the steps you can take to stop burning out and discover your own purpose!We also explore what's happening in the world of marketing, the rise of burnout, and how to lead with more purpose and clarity, even when the path ahead feels uncertain.Join us today to understand how to stand out in today's world, why so many people feel stuck in their work, and what it actually takes to build a life and business that is exceptional, not one that just looks good.Seth Godin's Links:Instagram: https://www.instagram.com/sethgodin/Facebook: https://web.facebook.com/sethgodin/Simon Sinek's Links:Instagram: https://www.instagram.com/simonsinek/Facebook: https://web.facebook.com/simonsinek/Connect with Hilary:Website: https://therelaunchco.com/Instagram: https://www.instagram.com/hilarydecesare/Facebook: https://www.facebook.com/TheReLaunchCoInterested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.comFind Us on Your Favorite Podcast App – https://the-silver-lined-relaunch.captivate.fm/listen

This Is Why You Don't Succeed – Simon Sinek's Brutal Truth About Millennials simon sinek, this is why you don't succeed, simon sinek millennials, millennial generation, motivational speech, self improvement, millennial problems, workplace motivation, success mindset, motivational video, personal development, simon sinek interview, purpose driven life, social media addiction, life advice for millennials, how to succeed in life, corporate culture problems, why millennials are unhappy, finding purpose, emotional resilience, mindset growth, millennial workplace issues, self awareness, motivation for young people, simon sinek ted talk, goal setting, deep life advice, truth about success, millennial guidance Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Pete and Jen explore the idea of what is "enough", and how we might think about who that enough is for.Specifically, in this episode Jen and Pete talk about:How does the definition of what is enough change based on context?Why might there be societal pressure to do more than enough?How might we allow ourselves to examine what is enough, at bare minimum?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What if the success stories you believe, the leadership advice you follow, and the wellness rules you swear by are built on shaky evidence—or no evidence at all? Even well-meaning ideas like grit, purpose, and diversity can cause harm when taken at face value. So, we challenge you to think critically before embracing feel-good narratives.In today's Happiness Squad Podcast episode, Ashish Kothari and Alex Edmans expose the dangers of misinformation in the pursuit of happiness, well-being, and leadership. Alex Edmans is a British economist and Professor of Finance at London Business School, renowned for his work on responsible business and corporate governance. He authored the influential book Grow the Pie: How Great Companies Deliver Both Purpose and Profit, which argues that businesses can achieve sustainable success by creating value for all stakeholders—not just shareholders. This book was named a Financial Times Book of the Year in 2020 and has been translated into nine languages .In addition to Grow the Pie, Edmans co-authored the 14th edition of Principles of Corporate Finance and released May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About It in 2024.In the conversation, Alex reveals how many popular beliefs are based on flawed data, biased research, and confirmation bias. Ashish and Alex discuss how critical thinking is the most underrated skill in the age of instant advice.Things you will also learn in this episode:• How confirmation bias shapes what we want to believe• The unproven hype behind Simon Sinek's “Start With Why”• The shaky science behind the 10,000-hour success rule• The confusion between correlation and causation in diversity studies• The overgeneralization of grit as a universal success factor• How to build smarter organizations through dissent and inclusionDon't let bad data shape your decisions. Learn how to think critically. Explore these lessons and more in the full episode.Resources:✅• Related episode with Alex Edmans: https://podcast.happinesssquad.com/episode/the-power-of-purpose-driven-organizations-with-alex-edmans • Alex Edmans' website: http://www.alexedmans.com/ • Growth the Pie website: http://www.growthepie.net/ • TED Talk: The Pie-Growing Mindset https://www.ted.com/talks/alex_edmans_the_pie_growing_mindset • TED Talk: The Social Responsibility of Business https://www.youtube.com/watch?v=Z5KZhm19EO0 Books:✅• Grow the Pie: How Great Companies Deliver Both Purpose and Profit• May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases – And What We Can Do About It: https://a.co/d/4ZSp6Up • Principles of Corporate Finance ISE by Alex Edmans: https://a.co/d/aglrrnu • Hardwired for Happiness by Ashish...

I'm kicking off a Career Development Podcast Series to help you build a career with stability, clarity, and meaning. (Link to the worksheet that accompanies this episode below)We're starting with the one and only: Simon Sinek's “Start With Why”. (It would be a great idea to watch the talk, linked here: https://www.youtube.com/watch?v=u4ZoJKF_VuA ). I'll break down the biggest takeaways, how it's changed my own path, and how you can start putting it into practice right now. If you've ever felt stuck in your job or wondered what's next — this is for you.✅ Honest real life examples✅ Actionable steps✅ Career growth without the corporate fluffLink To Find Your Why - Career Development Worksheet: https://drive.google.com/file/d/1ENV1kH2f6umr3OcP4i2-LkSfqydds9Fh/view?usp=sharing#CareerDevelopment #StartWithWhy #SimonSinek #FindYourWhy #ProfessionalGrowth #PurposeDrivenCareer #AdamMakesBeer #BreweryLife #LeadershipTools

Dans cet épisode inspiré de l'approche de Simon Sinek, Karine Ruel partage 5 clés essentielles pour développer un leadership parental aligné, bienveillant et puissant. Parce qu'avant de bâtir des entreprises et des carrières, nous avons la possibilité — et la responsabilité — de bâtir un environnement familial où nos enfants peuvent s'épanouir pleinement. Vous découvrirez : Comment nourrir la sécurité intérieure de vos enfants par une écoute active Comment donner et recevoir du feedback en créant un climat de confiance Comment aborder les confrontations de manière saine et constructive Comment discipliner en développant l'autodiscipline plutôt que l'obéissance Comment poser des questions qui éveillent le leadership intérieur de vos enfants POINTS FORTS 00:00 Introduction au Leadership Parental 01:27 Développer le Leadership chez les Enfants 06:10 L'Importance de l'Écoute Active 12:07 Respecter le Timing et la Communication Non-Verbale 14:26 Conseils pour une écoute active et confrontations efficaces 18:49 Discipline constructive et leadership parental 24:03 Poser les bonnes questions pour le développement des enfants ✨ Ressource complémentaire gratuite : Pour prolonger cet épisode et nourrir le leadership intérieur de vos enfants au quotidien, je vous offre un guide exclusif :

The Trade Secrets Tech Summit (Season 6 of the podcast) is taking a brief summer break, but we're partially interrupting that pause to bring you a special episode highlighting some of the latest tech news in the travel industry: Tern’s acquisition of Lucia. Co-host Jamie Biesiada sits down with Tern’s David Shull and Lucia’s Grace Van Hollebeke to discuss what led to the acquisition, what travel advisors can expect moving forward, and more. Then, stick around for one of Jamie’s favorite episodes from last season, featuring travel advisor Christina Viera in a deep dive on finding your brand identity. This episode was sponsored by Globus family of brands. Mentioned in this episode: Tern on Trade Secrets Lucia on Trade Secrets From Travel Weekly, Tern acquires freelancer marketplace Lucia Encore: Travel advisors, what’s your brand identity? (Feat. Christina Vieira) Marketing is an important part of most travel advisors’ businesses. This week on Trade Secrets, Christina Vieira of Showcase the World Travel discusses finding your “why,” identifying ideal clients and reaching those clients on the platforms that make sense. She also discusses the importance of a good email marketing plan, automation and more with co-hosts Emma Weissmann and Jamie Biesiada. Further resources Christina Vieira on Instagram and Facebook Magic Made Simple, which helps travel agents set up systems, online and on Instagram From Magic Made Simple, just for Trade Secrets listeners: Six workflows to automate From TravelAge West: Gifted Travel Network’s Luxury Travel Symposium on the Rivers Christina Vieira’s five Rs: Recognize Recommendation Relate Respond Request Mentioned in this episode: Simon Sinek’s TED Talk “Building a StoryBrand: Clarify Your Message So Customers Will Listen,” by Donald Miller ActiveCampaign Zapier LeadPages Get in touch! Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Let me know your thoughts about the podcast. Thank you for listening!Marriages that stand the test of time aren't built on fleeting passion or convenience—they're cultivated with an infinite mindset. Drawing inspiration from Simon Sinek's business philosophy, this eye-opening exploration reveals how the same principles that transformed Amazon into a global powerhouse can revolutionize your relationship.Discover ten powerful strategies that transform ordinary relationships into extraordinary legacies. From mastering emotional regulation and embracing vulnerability (much like a lobster must shed its shell to grow) to developing resilience and seeing challenges through your partner's unique lens. Each practice builds upon the others to create a relationship infrastructure strong enough to weather any storm. When you commit to never raising your voice, speaking positively, judging favorably, and considering how your actions impact others, you're not just improving your marriage—you're modeling healthy relationship patterns that your children and grandchildren may one day emulate.Ready to shift from short-term thinking to infinite impact? Your journey toward a marriage that outlasts you begins with the choices you make today. Subscribe to the CoachWriter podcast for more relationship wisdom that transforms not just your partnership, but generations to come.

Simon Sinek is één van de meest gevraagde sprekers ter wereld. Waarom hangt iedereen aan zijn lippen? Wat doet hij op het podium waardoor je niet afdwaalt of op hunkert naar je mobieltje? In deze DenkTank-aflevering gaan Hans Janssen en Christ Coolen op zoek naar het geheim van Simon Sinek als spreker. Samen met sprekerstrainers Marco Pesch en Puck van Doorn van Happy Good Talk ontrafelen ze de ingrediënten van zijn magie.En die lessen hebben -niet verassend- in een why, een how en een what:WHY: Over spreken vanuit overtuiging, niet vanuit ego.Waarom wil je dit delen - en waarom zou het iemand moeten raken?HOW: Over het ritme in zijn spreken.Wisselen in tempo, spelen met pauzes en spanning opbouwen - zonder dat het als trucje voelt.WHAT: Over hoe één zin de hele zaal kan stil krijgen.Formuleer je boodschap messcherp - en durf die met overtuiging te laten hangen.Of je nou zelf op een podium staat, een team toespreekt of een presentatie geeft aan collega's: deze aflevering laat je anders kijken naar spreken met impact.

Pernahkah Anda bertanya-tanya mengapa beberapa pemimpin dan perusahaan seperti Apple, Martin Luther King Jr., atau Wright bersaudara mampu menginspirasi loyalitas yang luar biasa, sementara yang lain hanya mampu mendorong transaksi sesaat? Dalam episode ini, kita menyelami gagasan transformatif dari buku Simon Sinek, Start with Why. Sinek berpendapat bahwa dunia bisnis dan masyarakat modern terjebak dalam siklus manipulasi—mengandalkan harga, promosi, dan rasa takut untuk memengaruhi perilaku. Taktik ini mungkin berhasil dalam jangka pendek, tetapi gagal membangun kepercayaan dan loyalitas yang tulus. Sebagai penawarnya, Sinek memperkenalkan "Lingkaran Emas": sebuah kerangka kerja sederhana yang terdiri dari What (Apa yang Anda lakukan), How (Bagaimana Anda melakukannya), dan yang terpenting, Why (Mengapa Anda melakukannya). Para pemimpin yang paling inspiratif berpikir, bertindak, dan berkomunikasi dari dalam ke luar, dimulai dengan "Why" mereka.   Kekuatan di balik "Start with Why" bukanlah sekadar retorika cerdas, melainkan berakar kuat pada biologi manusia. Sinek secara brilian menghubungkan Lingkaran Emas dengan struktur otak kita. "What" yang kita lakukan berbicara kepada neokorteks, bagian otak yang rasional dan analitis. Namun, "Why" kita berbicara langsung kepada otak limbik—pusat dari semua perasaan, perilaku, dan pengambilan keputusan kita. Inilah sebabnya mengapa "keputusan berdasarkan perasaan" terasa begitu benar; kita membuat keputusan dengan bagian otak yang sama yang mengendalikan kepercayaan dan loyalitas. Ketika sebuah perusahaan mengkomunikasikan keyakinan intinya, ia menjalin hubungan emosional yang jauh lebih dalam daripada sekadar menyajikan daftar fitur dan manfaat.   Lalu, bagaimana kita bisa menerapkan ide besar ini secara praktis? Episode ini membahas dua alat ampuh dari Sinek: "Tes Seledri" dan pentingnya merekrut orang yang tepat. Tes Seledri adalah filter sederhana untuk memastikan setiap tindakan dan keputusan—dari pemasaran hingga pengembangan produk—selaras dengan "Why" inti Anda. Selain itu, membangun tim yang hebat bukan tentang merekrut berdasarkan keterampilan semata, melainkan merekrut orang-orang yang sudah percaya pada "Why" Anda. Ketika karyawan merasa menjadi bagian dari tujuan yang lebih besar, mereka tidak hanya bekerja lebih keras, tetapi juga menjadi duta paling otentik bagi tujuan Anda. Bergabunglah dengan kami saat kami mengupas bagaimana memulai dengan "Why" dapat mengubah bisnis Anda dari sekadar menjual produk menjadi memimpin sebuah gerakan.  

 Focus on long-term success, but be willing to make short-term adjustments to get there.For a Cause to be Just, it must be durable, resilient and timeless.Leadership is not a license to do less. Leadership is a responsibility to do more.Pure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It's when the two cooperate that magic happens.Communication is not about saying what we think. Communication is about ensuring others hear what we mean.It is a luxury to put our interests first. It is an honor to put the interests of others before our own.That idea is so fantastic. Stop talking about it and do it.When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.To get the best advice, it's better to talk to a few people personally than it is to talk to a lot of people digitally.When we try to please everyone, we end up pleasing no one…least of all, ourselves.Greatness happens when the person with the wild imagination collaborates with the person who knows how to get things done.The goal is not to be perfect by the end. The goal is to be better today.When we focus on the competition, we become reactive. When we focus on improving ourselves, we become innovative.Leaders take the risk to trust first.A culture is strong when people work with each other, for each other. A culture is weak when people work against each other, for themselves.It's better to endure the discomfort of the truth now than to suffer the discomfort of the lie later.If there are people who care, there is always hope.Loyalty is the desire to defend someone when they are not there to defend themselves.The more we focus on what our competition is doing, the less we're focused on what we're doing.The best leaders are also the best followers. They follow a purpose, cause, or belief bigger than themselves.My Video:  Quotes Simon Sinek https://youtu.be/aecOzH7PZskMy Audio: https://divinesuccess.net/wp-content/uploads/2021/Podcast4/Quotes-Simon-Sinek.mp3

Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: https://lewishowes.com/podcast/simon-sinek-the-power-of-the-infinite-mindset/Simon Sinek, Inspirational Speaker and Best-selling Author shares 3 ways you can become a stronger leader as an entrepreneur or an employee.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter

Send us a textIn this episode of the Soulfully You Podcast, Coach Chris Rodriguez explores the deeper aspects of leadership and humanity. Simon Sinek argues for a leadership model that prioritizes self-sacrifice and the well-being of others, advocating for a more empathetic and connected approach to work and life.Listen to Simon Sinek's full talk here.For all episodes and info about my coaching program, visit me at www.coachchrisrodriguez.com.Connect on Instagram at @coach_chrisrodriguez and on TikTok at @coach_chrisrodriguez.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1715: Anthony Ongaro outlines a powerful method for gaining clarity and direction by conducting personal focus group sessions with people who know you well. This practical approach reveals blind spots, surfaces hidden strengths, and helps align your actions with your deeper values - leading to more intentional personal growth. Read along with the original article(s) here: https://www.breakthetwitch.com/use-focus-group-sessions/ Quotes to ponder: "Sometimes the people around us can see things that we're completely blind to." "A focus group session allows you to get honest feedback from people who care about you and your success." "The clarity gained from these sessions can help you make better decisions about your direction and priorities." Episode references: Start With Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Atomic Habits by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 Learn more about your ad choices. Visit megaphone.fm/adchoices

Inspired by one of Stephen Sondheim's core beliefs, Jen and Pete noodle on the idea that less is more, and how that might move them closer to clarity.Specifically, in this episode Jen and Pete talk about:Why might it be better to give two options to someone, as opposed to seven?Why is clarity so important?What is a "to don't" list?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

#853: Join us as we sit down with Simon Sinek – author, motivational speaker, & renowned leadership expert known for his groundbreaking work on organizational culture & inspiration. Simon rose to global fame with his bestselling book Start With Why & his iconic TED Talk, one of the most-watched of all time. He's a trusted voice for top CEOs, entrepreneurs, & visionaries focused on building purposeful businesses & people-first environments. In this episode, Simon dives into the power of meaningful relationships in both personal & professional settings, the role of authentic connection in long-term success, the evolving nature of workplace culture, generational shifts in leadership, & how to stay connected in an increasingly digital world.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Simon Sinek click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194.   This episode is sponsored by The Skinny Confidential   Optimize your daily beauty routine. Shop The Skinny Confidential Brow Peptide and subscribe today at shopskinnyconfidential.com.   This episode is sponsored by Nowadays   Nowadays is easy to purchase, with direct-to-door delivery. Must be 21 to order at trynowadays.com.     This episode is sponsored by Squarespace   Go to Squarespace.com for a free trial, and when you're ready to launch, squarespace.com/SKINNY to save 10% off your first purchase of a website or domain.   This episode is sponsored by BetterHelp   Our listeners get 10% off their first month at BetterHelp.com/SKINNY.   This episode is sponsored by Fay Nutrition   Listeners of The Skinny Confidential Him & Her Show can qualify to see a registered dietitian for as little as $0 by visiting FayNutrition.com/SKINNY.   This episode is sponsored by Momentous   Head to livemomentous.com and use code SKINNY for 35% off your first subscription.   This episode is sponsored by Chime   Work on your financial goals through Chime today. Open an account in 2 minutes at chime.com/SKINNY.    Produced by Dear Media

James Robbins is a leadership consultant, adventurer, and motivational speaker with over 20 years of experience helping leaders reach their potential. He authored Nine Minutes on Monday, named Business Book of the Year by Canada's Globe and Mail, and was recognized by INC. Magazine as one of the top leadership speakers. With over 3,000 presentations, James has shared the stage with notable figures like John Maxwell, Simon Sinek, and President Bill Clinton. His new book, The Call to Climb, is set for release in August 2025. A mountain climber and award-winning speaker, James grew up on a cattle ranch in the Rocky Mountains.

If I lost everything – the audience, the money, the reputation – and had to start over, here's what I'd do. Step 0: Take Inventory What do I still have? My skills. My story. My scars. Just because the list is gone doesn't mean the asset is. This helps frame that even starting from “nothing” isn't truly nothing. Step 1: Cry I'd spend at least a week screaming into the void. “Why me Oh Lord, why me?” Then I would get down to business. I'd remind myself: “There's never been a better time to start over. The tools are free. The gatekeepers are gone. The only thing missing is your plan.” Step 2: Pick a weirdly specific niche I'd need to spend time to really find my purpose…my Tilt. As Warren Buffett and Simon Sinek discuss, every successful person is really good at one thing. What am I really good at or know something about to truly differentiate? And it's not about being louder or flashier. It's about being more specific, more real, and more essential to a group of people who need exactly what I have. I'd need to work on it, but things like: ·         Helping laid-off corporate marketers build a business around one weekly email. ·         Guiding former agency owners to repurpose their network into a publishing-driven business. ·         Helping Midwest Gen Xers who want to escape the job ladder and own something by 50. ·         Coaching marketers over 40 to build businesses that don't require social media. ·         Teaching people with 1,000 email subscribers how to make a full-time income. ·         Helping podcast hosts averaging over 10,000 downloads per month turn their show into a live event, a book, and a revenue flywheel. I'd obsess over a tiny group of people with a burning problem. I'd need to remind myself that you can't be too niche. The more specific the better. I'm already thinking that a number of the ones I listed are not specific enough. Step 3: Define Success What will success look like? I'd spend some time visualizing what that could be. Family life? Money needs? Living situation? Career goals? Basically, what do I really want here? What's the dream? Then, I would write that statement down in my journal and review it every day. Something like: We are the leading event education resource for podcast hosts and sell the company for two million dollars in 2028. Something like that. Step 4: Start an email newsletter. Twice Per Week. Non-negotiable. I'd write one useful, entertaining email two times per week. No fluff. No templates. Just my honest take. This would be the home base for everything. The email list is the new land. Social is just rented space. Even though I really like using Kit (how you received this email), I probably would opt for Substack, where you get the benefit of the direct connection (email) with a little more help from a network (social media). Step 5: Spread the Word I would create a list of 15-20 places where I believe my audience is hanging out, mostly other newsletters and podcasts. I would reach out and form relationships with these people to do guest articles and serve as podcast guests. I would also prepare a few sample speeches and start submitting to relevant in-person events. Step 6: Write the Book As I create my newsletter I would start thinking about how I can take these newsletters and put it into a print, ebook and audiobook for sale. This will, ultimately, become my greatest marketing vehicle…the business card everyone wishes they had. Of course, I would use Tilt Publishing. Step 7: Launch a product before I feel ready By month 2, I'd offer something—a digital guide, a paid workshop, a 1-hour consult. Not to make money at first. But to get skin in the game and test what people will pay for. Revenue doesn't come from a viral moment. It comes from consistent service to a small, loyal group. Step 8: Build in public I'd document every win, fail, and lesson. Why? Because people don't follow perfection. They follow momentum. I'd most likely include my own creation strategies in every newsletter. Step 9: Stack assets By month 6, I'd package my best content into a course I could sell forever. Not for viral growth. For long-term leverage. Step 10: Diversify into second channel By six to nine months, I should have a small but growing email newsletter following, a newly published book, a speaking event here or there, some podcast appearances, a couple small consulting clients and a newly launched course. If the small wins are there, I'd diversify into a second channel, most likely a podcast, which could also be a YouTube show. More than anything, this would be marketing for the main channel, the email newsletter. Register for Content Entreprenuer Expo at CEX.events today. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.  

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In this solo episode, host Kara Chaffin Donofrio explores the critical balance between leveraging artificial intelligence and maintaining our uniquely human emotional intelligence. Drawing from a recent employee situation and insights from Simon Sinek's interview on The Diary of a CEO podcast, Kara examines whether our increasing reliance on AI might be conditioning us away from our authentic "soul code" and natural communication abilities. She shares practical strategies for developing emotional intelligence, reading situations effectively, and staying irreplaceable in an AI-driven world by focusing on genuine human connection and intuitive wisdom.Episode Topics:The tension between AI efficiency and authentic human communicationWhy emotional intelligence is becoming more valuable as AI advancesHow to read people and situations using intuitive and observational skillsThe Four Agreements principle: "Don't take anything personally"Building genuine connections through common ground and curiosityPreparing for meaningful moments through skill development (not scripting)Choosing love and abundance over fear in times of changeProtecting your emotional foundation and creative intuitionInsights:AI Dependency Risk: Just as we've stopped memorizing phone numbers due to smartphones, over-reliance on AI for communication may diminish our natural human response abilities and creative expressionThe Irreplaceable Human Element: Emotional intelligence, soul-to-soul connection, and intuitive wisdom are skills that AI cannot replicate because technology lacks a soul and authentic human experienceReading the Room: Effective emotional intelligence starts with two key assessments: how you feel energetically when entering a situation, and what you observe through nonverbal cues and what's not being saidBeyond Scripts: Rather than memorizing responses, focus on developing genuine curiosity, asking good questions, and preparing to serve others in their moments of needThe Handmade Premium: Like handcrafted pottery, human imperfections and authentic responses create more value and connection than artificial perfectionFear vs. Love Navigation: In uncertain times, choosing to move forward in trust and love (rather than scarcity and fear) opens opportunities for growth and serviceHighlights:00:01 Welcome Intro 01:26 Emotional Intelligence and AI 03:41 Impact of Technology on Human Connection 07:25 Emotional Intelligence and Human Connection 10:32 Emotional Intelligence in Communication 14:09 Nonverbal Communication and Emotional Intelligence 16:56 Building Human Connection in Sales 20:05 Emotional Intelligence and Impactful Communication 23:36 Navigating Change and Opportunities 27:27 Emotional Intelligence and Artificial Intelligence 30:08 Podcast episode endedResources:Book: "The Four Agreements" (referenced for the principle "Don't take anything personally")Podcast: The Diary of a CEO podcast featuring Simon Sinek interview on AI and human connectionConnect with Kara to share your thoughts on the series:Website - http://www.kcdrealestate.com/ Email - kara@kdcrealestate.com Instagram - https://www.instagram.com/karachaffindonofrio/ Facebook -...

Author Simon Sinek joins host Reid Hoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend. Simon Sinek's 15th anniversary edition of “Start With Why”: https://www.penguinrandomhouse.com/books/304046/start-with-why-15th-anniversary-edition-by-simon-sinek/ Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission. Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ready to be a part of a group that will help you reach your goals? Check out the different ways we can help you get you where you're going faster! LifeAtTenTenths.com________________Stop trying to be the next Ryan Serhant or Gary Vee. In this episode, we get into why copying successful agents is actually sabotaging your business—and what top producers do instead."Emulate the greats" sounds like a great strategy, until it's not! What's inside this episode:Why 99% of agents who copy others stay stuck in second placeThe "model and modify" strategy that actually worksHow self-awareness becomes your biggest competitive advantageWhy the most successful agents give away all their "secrets"The Simon Sinek exercise that reveals your authentic powerThe truth? Nobody can compete with you being YOU. But first, you need to know who that is.Stop playing someone else's game. It's time to build a business that's authentically yours.Subscribe for more real estate mindset and business growth content that actually works.#RealEstate #Authenticity #BusinessGrowth #RealEstateAgent #Mindset #PersonalBrand

This week, Jen and Pete noodle on the idea of turning the tassle on habits that are ready to be let go.Specifically, in this episode Jen and Pete talk about:How might we think about the way our habits have served us?Why is it important to offer alternative to current habits we would like to let go of?How can we get more comfortable with the practice of examining and changing our habits?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Joel Bancroft-Connors: How Performance Reviews Killed a Great Agile Team Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joel tells the story of a team caught in the crossfire of a poorly executed large-scale agile transformation. While the CTO championed going agile, they quickly checked out, leaving the organization without clear direction or understanding of why they were adopting agile practices. The company measured success through output metrics like "number of teams trained" rather than meaningful outcomes. Joel worked with an exceptional team that had built their own collaborative workspace and was performing well, but external forces kept pulling them out of flow. Performance reviews created internal conflict, leading team members to focus on individual success rather than collective achievement. The team ultimately fell into their own traps, with everyone "focusing on themselves and throwing others under the bus." Joel recommends balancing performance evaluations with 50% team-based and 50% individual metrics to prevent this destructive pattern. Self-reflection Question: Does your team truly understand why they are using Scrum, or are they just going through the motions of the framework? Featured Book of the Week: Start with Why by Simon Sinek Joel credits Simon Sinek's "Start with Why" as a transformational influence on his coaching approach. The book's central principle that "people don't buy what you do, they buy why you do it" fundamentally changed how Joel teaches Scrum. He realized he had been teaching Scrum incorrectly by focusing on the mechanics rather than the purpose. Now Joel listens to this book annually and has shifted his focus to helping teams and organizations understand why Scrum matters and why it's important. This shift from teaching the "what" to emphasizing the "why" has made his coaching significantly more effective and meaningful. Joel also mentions the book Coaching Agile Teams by Lyssa Adkins. [Scrum Master Toolbox Podcast Recommends]

Joel Bancroft-Connors: When Great Scrum Masters Fail—The Hidden Cost of Poor Value Communication Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joel shares a powerful lesson about the critical importance of communicating value beyond team performance. Despite achieving remarkable success with multiple teams as an agile coach, Joel and his colleagues ultimately failed because they couldn't effectively demonstrate their value to leadership. The teams were thriving, but when budget cuts came, the coaching support was eliminated first. Without ongoing support, these successful teams began to deteriorate. Joel emphasizes that as Scrum Masters and agile coaches, we must actively communicate our impact and connect team success to business outcomes. Simply assuming that good team performance speaks for itself is not enough - we need to interact more with stakeholders and clearly articulate the value we create. In this episode, we refer to the TV series Ted Lasso, and the books Start with Why by Simon Sinek, and Coaching Agile Teams by Lyssa Adkins.  Self-reflection Question: How effectively are you communicating the business value of your Scrum Master activities to leadership, and what specific metrics or stories could better demonstrate your impact? [Scrum Master Toolbox Podcast Recommends]

In this curated selection from the Happy Space Podcast, I'm bringing back voices that challenge, inspire, and expand our thinking about designing for inclusion and accessibility. These encore episodes highlight conversations that continue to resonate—on neurodiversity, workplace design, and the small shifts that can make a big difference. Whether you're tuning in for the first time or revisiting a favourite, I hope these episodes offer fresh insight into how thoughtful design can help everyone show up and perform at their best.Stephen Shedletsky is a Leadership Speaker, Author, and Coach. He has spent years helping leaders make it safe and worth it for people to speak up. Inspired by the work of Simon Sinek, Shed became the fourth person to join his team where for more than a decade, he contributed as Chief of Staff and Head of Brand Experience, Training & Development, and headed a global team of speakers and facilitators. Shed graduated from the Richard Ivey School of Business with a focus on leadership, communication, and strategy. He also received his coaching certification from The Co-Active Training Institute.I'm not sure entirely why but I've been speaking up for most of my life, but not everyone speaks up and not in every situation. I have been wondering about why that is and was thrilled when I learned that Stephen Shedletsky, aka Shed, was also deeply curious about this topic, especially in the workplace. Join us in this conversation as we explore why he felt the need to write this book now, how our environment can pressure us into being unethical, and the value of transitioning to a speak-up culture.CHAPTERS00:05:27 Why this book and why now?00:08:37 The value of transitioning to a speak-up culture00:10:22 Personality versus environment00:14:07 Combatting apathy00:15:00 Low safety but high impact00:17:00 A bad pickle00:18:59 Leaders who listen 00:21:59 Environment can pressure us into being unethical00:24:45 Human attributes rather than soft skills00:29:30 Nelson Mandela on sitting in a circle and speaking last00:32:30 Advice for speaking upLINKSFor active links, visit www.clarekumar.com/podcastSimon SinekIf Your Employees Aren't Speaking Up, Blame Company Culture, Hemant Kakkar and Subra TangiralaHemant KakkarAmy Edmonson Happy Space Podcast episode 16 - Still in Search of Excellence - with Tom PetersAlan MulallyIndra NooyiScott SonensheinNelson MandelaCraig FergusonIMAGE CREDITS (see images on Youtube video)Simon Sinek - credit Simon Sinek websiteAmy Edmonson - credit Amy Edmonson's websiteHappy...

Dominique Haijtema, journalist en auteur van De Heilige Graal, interviewde Sinek in 2016 en 2025 en vertelt hoe hij veranderde van ‘verliefd op de materie' naar een superster met media-allergie. Marnik d'Hoore, Vlaamse ondernemer en oprichter van Bloovi, deelt hoe Sineks ideeën landen bij échte ondernemers. En waarom hij met 150 ondernemers naar het Amsterdam Business Forum komt.Wat je meeneemt uit deze aflevering:Waarom de ‘why' vaak verdwijnt zodra je bedrijf groeit – en hoe je 'm terugvindtDe kracht van radicaal heldere leiders – ook als je het niet met ze eens bentHoe AI onze menselijkheid test – en waarom Sinek daar verrassend fel op isLuister nu en ontdek waarom Sinek méér is dan een TED-talk-icoon – en hoe zijn gedachtegoed jou helpt om sterker en menselijker te leiden.“Start With Why is geen rocket science – Nietzsche had het er ook al over. Maar niemand bracht het zó simpel.”

"Restorative witnessing as a practice is one of the most inviting expressions of love for another."What if eight minutes of your time could offer someone the safety they've been searching for? In this episode of Restorative Grief, we explore the transformative practice of restorative witnessing — a trauma-informed, compassion-centered approach to being fully present without fixing. Learn how co-regulation, attunement, and your grounded presence can reshape connection, one small moment at a time.Links + Resources from this episode:Simon Sinek's reflectionsInterpersonal neurobiology with Dr. Dan SiegelJoin Patreon.com/MandyCapehartConnect with Mandy on Instagram

In this milestone episode, host Trace Blackmore welcomes John Caloritis of the Metro Group and current President of the Association of Water Technologies (AWT). Together, they explore the strategic evolution of AWT and announce an exciting new partnership that officially makes Scaling UP! H2O the association's podcast partner. This conversation is a rare behind-the-scenes look into how AWT operates, from board decisions to training initiatives, and what the future holds for water treatment professionals who want to lead, grow, and make an impact.   Behind the Boardroom: How AWT Operates at the Top  John Caloritis gives a full picture of how the AWT Board of Directors functions—including the nomination and election process, board roles, and the important presence of a supplier representative. He also unpacks the quarterly rhythm of board meetings and explains how day-to-day operations are managed by dedicated staff in Rockville, MD.  This section highlights the association's emphasis on structured leadership and professional governance—insights crucial for members considering future leadership roles.   Building Momentum: Strategic Planning, Committees, and New Metrics  From selecting future convention cities to refining AWT's strategic plan, John walks us through the latest developments discussed in the May 2025 board meeting. A major shift includes revisiting governance documents, some untouched for 20 years, and implementing board performance metrics tied directly to AWT's goals.  Additionally, John outlines the role of the new Committee Town Hall and how it strengthens the feedback loop between committees and the board—a must-know for engaged members.   Training the Industry: What's New in AWT Technical Education   AWT continues to invest in elevating its training programs. John details the launch of the new intermediate water treatment course, improvements in wastewater and sales training, and plans for more hands-on and flexible formats. Frisco, TX remains the training hub—with a refreshed schedule aimed at reaching more professionals year-round.  This section underscores AWT's commitment to equipping water treaters with practical, career-advancing education.   Advocacy, Certification, and Expanding Global Reach From ANSI accreditation for the Certified Water Technologist (CWT) designation to expanding relationships with global organizations like the UK Water Management Society, AWT is positioning itself as a global authority. John also shares how new tools like Quorum software are enhancing regulatory insight at the state and federal level, helping members stay ahead of legislation that affects their work.   Charity and Collaboration: The Bigger Mission  John shares how AWT's alignment with World Vision is driving charitable impact—most recently through service projects in Swannanoa, NC and participation in the global 6K for Water. He also introduces a promising new partnership with the American Boiler Manufacturers Association (ABMA), emphasizing the need for joint standards and shared technical knowledge Growing Together: Committees, Mentorship, and New Membership Models John and Trace emphasize the importance of committee participation and unveil initiatives like the mentor-mentee program (via the Women of Water Committee) and the onboarding support provided by Young Professionals. AWT's new Individual Membership model also opens doors for more professionals to join and engage with the association regardless of company affiliation.   A Historic Partnership: Scaling UP! H2O Becomes the Official AWT Podcast  In a powerful announcement, John and Trace reveal that the Scaling UP! H2O Podcast is now the official podcast of AWT. This partnership will allow both organizations to expand their reach, spotlight committee efforts, and communicate more effectively with the broader water treatment community.  This episode pulls back the curtain on the AWT's inner workings and shows the real-world impact of engaged leadership. John's insights offer a valuable reminder that anyone in the water industry can find a place to lead, grow, and serve. Want to learn more about AWT committees or get involved? Review the show notes for direct links to committee descriptions and the mentor-mentee program. If you've been on the fence about getting your CWT, now's the time—set a date, make a plan, and earn your designation.  Stay engaged, keep learning, and continue scaling up your knowledge!    Timestamps  02:38 – Trace Blackmore reflects on the importance of knowing your “why” with a powerful story about the Wright Brothers.  07:11 – Water You Know with James McDonald  08:22 – Upcoming Events for Water Treatment Professionals  10:40 – Interview with John Caloritis, President of the Association of Water Technologies and Technical Director at Metro Group  17:02 – Daily Operations of AWT and roles of key staff members   24:05 – Preview of the upcoming AWT Convention at the Broadmoor, including paper selection and training topics.   35:29 – How to get involved in AWT Committees and the value of participation  39:09 – Big Announcement  42:13 – Upcoming Initiatives: growing CWT Brand, ANSI Certification, and regulatory advocacy    Quotes “I waited until later in life to get more actively involved in the association, and I wish I'd started earlier.” - John Caloritis  “When you put yourself into rooms where you are not the smartest person, that's your key to learning things you didn't even know to ask about.” - Trace Blackmore  “Every hour you engage in, you will contribute so much to your life—and I can't even describe the ways in which I've benefited.” - John Caloritis  “Work backwards, set the date, and then make sure that your study plans work up until that date."  - Trace Blackmore “Without our committees, we are absolutely going nowhere.” - John Caloritis    Connect with John Caloritis  Phone: (917) 593-9492  Email: jcaloritis@metrogroupinc.com  Website: Comprehensive Building Services Since 1925 - Metro Group Inc.  LinkedIn: https://www.linkedin.com/company/themetrogroupinc/   Click HERE to Download Episode's Discussion Guide     Guest Resources Mentioned   AWT Committees  AWT Convention 2025   AWT Governance Document American Boiler Manufacturers Association (ABMA) CWT Certification  Education Offerings Individual Membership Water Treatment Supplier  World Vision    Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Scaling UP! H2O Academy video courses  Submit a Show Idea  Star With Why by Simon Sinek   Water You Know with James McDonald  Question: What do you call the enclosed space between the drift eliminators and the fan in an induced-draft tower?    2025 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE. 

Season 4, Episode 5 | Why do we crave the reward without the effort—comfort without discomfort? In this episode of Strong & Awake, Dane and Mitch dismantle the patience myth, exposing how chasing shortcuts steals your momentum and growth. You'll discover why leaning into the uncomfortable gap rewires your mindset, how community holds you when you'd normally bail, and simple daily rituals that turn small acts of waiting into real strength. Trade quick fixes for lasting change and step onto the unlikely path of true resilience.Chapters:00:00 Introduction02:33 Patience Unmasked 05:14 Shortcut Illusion 08:19 Emptiness as Ally?10:48 Reward in Resistance 13:04 Community Over Comfort 15:41 Mindset Shift 18:31 Discomfort Signals 23:30 Daily Discomfort Rituals 25:47 Release Perfection 28:32 Redemption and Imperfect Progress 31:50 Challenge Accepted Mentions:CliftonStrengths (StrengthsFinder) - A personal assessment tool developed by Don Clifton and popularized by Marcus Buckingham. It helps individuals identify their top strengths and encourages focusing on these rather than improving weaknesses.James Clear - Author of "Atomic Habits," which discusses the idea of making small changes to improve habits and behavior over time. Mentioned in the context of making deposits into the person you want to become in the future.Steve Magness - Author of "Do Hard Things” and “The Surprising Science of Real Toughness." His work is referenced in relation to understanding the psychology of performance and resilience.Rory McIlroy - Professional golfer who recently won the Masters, completing the career Grand Slam. His journey and psychological coaching are mentioned as an example of overcoming challenges and achieving goals.Courtney Dauwalter - Ultra-endurance athlete known for her mental toughness and ability to endure extreme discomfort. Referenced in the context of embracing discomfort and remodeling the "pain cave.""The Infinite Game" - A book by Simon Sinek that discusses the concept of playing games with an infinite mindset, focusing on long-term goals and continuous improvement rather than short-term wins. Mentioned in relation to focusing on the process rather than the end result."Play Infinite" - The Strong & Awake episode from Season 2, focused on the Anchors that are fundamental to the MWOD community. Listen here.Anchor Actions:Embrace Discomfort as a Signal: When you find yourself in moments of discomfort, whether it's during a workout or a challenging conversation, recognize it as a sign that you're on the right path. Instead of seeking immediate relief or distraction, lean into the discomfort. Use it as a cue to stay present and committed, knowing that this is where growth happens.Focus on the Process, Not the Outcome: Shift your attention from the end goal to the immediate task at hand. Whether you're playing a game or working towards a personal goal, concentrate on each step or point rather than the final result. This approach not only enhances performance but also enriches the experience, allowing you to find satisfaction in the journey itself.Practice Relational Presence: In interactions with others, especially those who challenge you, strive to be fully present. Resist the urge to rush through or avoid these encounters. Instead, engage with empathy and curiosity, seeking to understand the other person's...

Is artificial intelligence becoming the third party in your marriage? In this timely episode, we explore the growing trend of couples turning to AI for relationship advice, planning, and emotional processing. Based on survey data from real couples, Christa unpacks three major benefits AI brings to marriage—from vacation planning to communication tools—and three significant concerns about emotional bypassing, digital intimacy, and false authority. Drawing from relationship research and real-world examples, including insights from Simon Sinek about the importance of authentic conflict, this episode offers practical guidelines for using AI to enhance rather than replace genuine marital connection. Whether you're AI-curious or concerned about technology's impact on relationships, this is a MUST-LISTEN as you gain clarity and conviction on how to navigate artificial intelligence's role in your most important human connections!! To sign up for the E + M Collective membership group for time live on Zoom with Christa, ⁠⁠⁠visit here!⁠⁠⁠ To sign up for the Enneasummit on Subtypes, ⁠⁠⁠sign up here!⁠⁠⁠ Get the all-access pass to the Enneasummit where Christa is speaking ⁠⁠⁠here! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this mic drop filled episode, Pete introduces Jen to an idea that he learned from his swimming coach, and they dive in to thinking about effort, attention, and process.Specifically, in this episode Jen and Pete talk about:Why might we equate huffing and puffing with success or hard work?What tactics might we use to become more efficient? How might we let go of an old process or mental model, to make room for a new one?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this episode of The Inquisitor Podcast, host Marcus Cauchi speaks with Michael Davis-Marks, a veteran of the Royal Navy who commanded a nuclear-powered submarine and now focuses on leadership development and advocating for the veteran community. They discuss decision-making under pressure, the unique transferable skills veterans bring to civilian life, and the critical differences between traditional and effective leadership models like servant leadership. The conversation highlights the importance of training, teamwork, delegation, building trust, and fostering a culture where people feel valued and empowered to do their best work. Michael Davis-Marks: Spent 36 years in the Royal Navy, primarily as a submariner, including commanding a nuclear-powered submarine. Served in the British Embassy during 9-11. Since leaving the Navy 13 years ago, he has focused on leadership development and culture. He is also the managing editor of TheVeteran.uk, a publication that gives voice to the veteran community. His mission is to amplify the lived experience of veterans, challenge outdated stereotypes, and advocate for what armed forces veterans can offer to organisations, employers, and society. Key Discussion Points: Veterans as a Valuable Asset: Veterans possess extraordinary transferable skills such as leadership, teamwork, discipline, and commitment, which can be enormously helpful to organisations and society as a whole. There are approximately 2.2 million veterans in the UK, about a million of whom are of working age, representing a significant pool of talent. Challenging Stereotypes: The common stereotype of military people as "Colonel Blimp" or a "shouty sergeant" is inaccurate for the vast majority of veterans. Veteran Mindset: Many veterans, including Michael, don't initially realise how much they have to offer civilian life due to a self-effacing mindset developed through military training that prioritises the team over the individual. Decision Making Under Stress: The military trains individuals to remain calm and think clearly in high-pressure situations. The ability to make good decisions under stress is crucial and can be developed through training and building resilience. Leadership Defined: Leadership is not about telling people what to do. It's about motivating and inspiring people, helping them become better versions of themselves. Servant Leadership: This model posits that the leader is there to serve the people subordinate to them, helping them realise their full potential. It's about looking after the people in your charge, not just being in charge. Delegation vs. Abdication: Leaders who spend their time "doing" are stealing learning opportunities and growth from their people. Empowering people to work things out for themselves, rather than always providing the answer, is crucial for development. Michael's rule was "don't bring me problems, bring me solutions". Allowing people to "have a go," even if they make mistakes in a safe environment, fosters learning. Creating Conditions for Trust: Trust begins with the leader's self-awareness, emotional intelligence, and empathy. It is developed by assigning low-risk tasks initially, being a mentor and coach, gently nudging rather than directing, and providing encouragement and positive feedback. Leadership is Trainable: While some may be "born leaders," leadership skills can be taught and developed through training and practical experience. Openness to feedback and the realisation that one is not perfect are key to improvement. The Staircase of Learning: This concept describes the progression from unconscious incompetence (not knowing what you don't know) through conscious incompetence and conscious competence to unconscious competence (second nature). Training and repetition are critical to moving through these stages and building resilience. Continuous Improvement: In the military, standard operating procedures were changed "all the time" because you can't stand still; "every day is a school day". Agility of thought is essential because plans often don't survive first contact. The Leader's Role: The leader's job is to create the conditions for their people to do their best work. Delegating tasks to competent people allows the leader to step back, maintain a strategic view, and avoid becoming a bottleneck or single point of failure. The Importance of People: People are the most important asset in any organisation, not just numbers on a spreadsheet. Treat them as people. A high staff retention rate is often a sign of a happy and well-led company. People frequently leave jobs because of their boss, particularly if the boss prevents them from doing their best work. Beating people does not improve morale. Advice for New Managers: "Get Off Your Arse" (GOYA) is crucial advice. New managers should spend their initial time listening, walking around, asking curious questions about what people do, what they like/dislike, and what can be improved. Taking notes shows you are listening and helps you remember. Getting out and talking to people makes them feel important and that they belong. This approach should be routine, not just for the first few days. Lesson for a Younger Self: Michael would tell his 23-year-old self that he knows much less than he thinks and is surrounded by people who can help. He would advise working on relationships with others to learn and grow together as a team, emphasising that people are the most important aspect in everything. Recommended Resources: "Turn the Ship Around" by David Marquette (Discusses an "I intend to" model of leadership empowering the team). "Always Start With Why" by Simon Sinek. "Leaders Eat Last" by Simon Sinek (Highlights the principle of leaders serving those who rely on them). TheVeteran.uk: Publication giving voice to the veteran community. Connecting with Michael Davis-Marks on LinkedIn

What if AI isn't just a tool - but the greatest threat to human connection we've ever faced? Simon Sinek is a world-renowned entrepreneur, optimism expert, and founder of The Optimism Company, a platform which teaches human skills to leaders and organisations. He is also the bestselling author of books such as, ‘Start With Why' and ‘Leaders Eat Last'.  He explains:  Why modern politics is killing your sense of purpose. Why we've forgotten how to be a good friend.   How AI will create a generation of helpless humans.  The number one secret skill AI can't learn.  How human skills like empathy are vanishing.  00:00 Intro 02:35 Biggest Forces of Change in Society 06:05 Is AI Cause for Concern? 12:55 Authenticity in the Age of AI 18:38 Skills Needed in the Evolving World of AI 20:08 Is Universal Basic Income a Solution to AI-Driven Job Loss? 20:58 UBI's Impact on Meaning and Purpose 24:34 The Uncertain Future of AI 25:48 The Race for AI Dominance 28:25 AI's Long-Term Impact on People's Lives 32:32 Preparing Young People for the Future of AI 35:27 Importance of Gratitude in a World of Unlimited Possibilities 45:35 Importance of Relationships 48:03 Importance of Failure 49:07 Learning Through Experience and Resourcefulness 53:52 Why Struggle Is a Good Thing 55:45 People Buy the Story, Not the Product 59:37 Scale Breaks Things 1:02:37 Ads 1:03:41 Self-Love as a Key to Successful Relationships 1:05:31 Why Wrong Is Easier 1:09:15 Friction Creates Freedom 1:11:18 Building Community in the Age of AI 1:13:45 What Holds a Community Together? 1:16:57 Staying True to Your Values 1:20:46 Does Lack of Meaning and Purpose Lead to Loneliness? 1:22:21 Loneliness by Gender 1:23:06 Mental Health and Likelihood of Loneliness 1:25:15 How to Find Companionship When Lonely 1:30:37 Curiosity as a Key to Building Connection 1:32:28 Importance of Staying in Touch With Your Emotions 1:36:19 Drop in Automation-Related Job Postings 1:38:06 AI as an Opportunity to Discover New Hobbies and Skills 1:42:24 What Simon Is Struggling With Right Now 1:46:27 Choosing the Right Person to Fight With 1:48:33 Self-Reliance as a Career Foundation 1:53:26 Why Simon Wrote a Book About Friendship 1:56:20 How to Know if Someone Is a Friend 1:57:40 Following Up With People You Connect With 2:01:17 Mentoring Someone Behind You 2:03:08 The Challenge Coins 2:13:16 What Simon Misses About Being in a Relationship Follow Simon:  Instagram - https://bit.ly/3z0riRb  Twitter - https://bit.ly/45jgWrz  Spotify: You can purchase the 15th Anniversary Edition of Simon's book, here: https://bit.ly/3SOMdx3   The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb 

Branding isn't just logos and fonts—it's your energy, your story, and your “why”. In this recap, Lesley and Brad explore how aligning with your purpose and showing up consistently is the secret sauce to building a magnetic brand that truly connects. With insights on storytelling, clarity, and emotional connection, this episode is packed with real talk for business owners ready to attract aligned clients and stand out from the noise. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why how your brand makes people feel matters more than what you sell.Why aligning your mindset with your message attracts the right clients.Why consistency—not perfection—builds trust and connection.How storytelling drives emotional engagement with your brand.Why your brand should start with your “why,” not your “what”.Episode References/Links:OPC Summer Tour - https://opc.me/eventsUK Mullet Tour - https://opc.me/ukeLevate Workout and Q&A - https://lesleylogan.co/elevatewaitlistPilates Studio Growth Accelerator - https://prfit.biz/acceleratorCambodia October 2025 Waitlist - https://crowsnestretreats.comEp. 57: Hilary Hartling - https://beitpod.com/hilaryhartlingHilary Hartling Website - https://hilaryhartling.comHilary Hartling Instagram - https://instagram.com/hilaryhartlingBrand Vision Meditation - https://beitpod.com/brandvisionmeditation If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  As the business owner, we have to focus on how our mindset is around our business so that we are actually attracting the people we really want to engage with. Lesley Logan 0:09  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:48  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the clarifying convo I had with Hilary Hartling in our last episode. If you haven't yet listened to the interview, feel free to pause this, listen to that one, then come back and listen to this one, or listen to this one and then go see if you like the same takeaways we liked. You can do whatever order you want. It's quite fun. Brad Crowell 1:12  Hilary is amazing. Lesley Logan 1:13  I just fucking love her. Brad Crowell 1:14  Yeah. And honestly. Lesley Logan 1:15  You are, if you, if you, we'll get into it in a second, but just like if you to stop, pass and go in this moment on of this episode, you should go, if you have a business, you have to, well, if people just want to stop listening, they could go. They just need to know this real quick before they stop listening, which now they probably stopped. But if they have, they're still here, you have your own business, you have to, like, work with Hilary at some point,like, she's just a fucking badass. And she's, like, so humble about it. Like a hundred box office situation. We'll get to that in a second.Brad Crowell 1:46  It was just 70 something, 75, you know, top box office movie releases, and she basically did the messaging for the marketing team. Lesley Logan 1:55  Yeah, actually she's a bad ass. Brad Crowell 1:56  Kicking ass. Lesley Logan 1:57  Today is May 22nd 2025 and it's Harvey Milk Day. On May 22nd, we honor the life and legacy of Harvey Milk, the first openly gay politician in California and a leader of the American Civil Rights Movement. Time magazine included Harvey Milk on a list titled The 100 Most Important People in the 20th Century. Milk was not only an advocate for the LGBT community, but all for all minorities. He believed in safe, strong neighborhoods and supported public education, affordable child care and equal rights for all. Just right there, we have more to go, but it pisses me off he's fucking dead, because just imagine if he'd lived longer, we probably would have had all those things a lot sooner. But anyway. Brad Crowell 2:33  And this was 1978, we are almost 50 years later and still fighting for the same goddamn things. Lesley Logan 2:40  Sometimes some of us are fighting for the ones we had already. Elected to the position of city supervisor in San Francisco, he held office for one year before his life was tragically cut short in 1978 by a political rival who opposed Milk's liberal views. Harvey Milk's contributions to the cause of equality for all people has been recognized in a number of ways, including the issuance of a stamp with his picture on it, the posthumanist award of the Medal of Freedom and the creation of a holiday in his memory. Harvey Milk Day was officially established as a holiday in 2009 when Arnold Schwarzenegger, then the, then governor of California, signed it into law. Although Milk died, his work continues today through the work of the Harvey Milk Foundation, founded by his nephew, Stuart Milk, in honor of his uncle. I just want to say, if you actually want to go even deeper on this, there's a great movie, I believe, with Sean Penn. And then if you also want to know more, you should listen to the You're Wrong About episode about the Twinkie defense, because the man who murdered him used the Twinkie defense to not have the death penalty. And so I just w ant, like, it's a really, it's also.Brad Crowell 3:49  The Twinkie defense was basically that processed foods and sugar jacked him up to the point where he committed murder. That's just, like, high level summary of it. Lesley Logan 3:58  And side note, I just listened to an entire podcast where there's a scientist who's actually trying to prove that processed food is changing people's minds, and they're actually discovering not in the way that we think. Anyways. I mean, I'm a little upset about it, mostly because I just hate when amazing people are murdered and then other assholes find an asshole way to get away from it. So go learn about Harvey Milk and on this day and do something in your community that can support those in the LGBTQ DEI communities because they need your help. They need people to stand up, people like you. Lesley Logan 4:28  Okay, you guys, we literally just announced Summer Tour. We just did it. Actually it was about a week ago. So tickets have been selling really fast. Brad Crowell 4:37  Like super fast. Lesley Logan 4:38  And here's the deal. Our winter tour, we had several cities sold out in 24 hours, and a ton of cities sold out in the first week. So if you if this is the first time you're hearing about the Summer Tour. Brad Crowell 4:47  Lo Santo, get on it. Lesley Logan 4:48  Yeah, run. Don't walk to opc.me/events and snag a spot. We're doing west coast. We're also, holy fucking moly, going into Canada. And because of all the shenanigans going on, we are filling out intense paperworks, paying lots of money to get our van and our cute dog across the border so we can teach in three cities in Canada. Brad Crowell 5:11  And ourselves. Lesley Logan 5:12  And ourselves. Yes, yes. Brad Crowell 5:13  All the paperwork, all the paperwork, all. Lesley Logan 5:16  There's a lot. So we want to see you. We especially want to see you in Canada. So get your, get your classes, too. One or two, Canadians. Maybe come to two of them. So opc.me/events. The Mullet Tour is our business in the front Pilates in the back, two day event. It is in the U.K., and it is at opc.me/uk. We have a Leeds location and an Essex location. By the time we're recording this, Leeds has four spots left, and Essex is half sold out. So here's the deal. Probably you're looking at Essex only, but just go and look and see. Space is super limited in both and you don't have to be a Pilates teacher to go. Just be a Pilates lover, especially in Essex, the two business, in air quotes, workshops are actually life workshops, and so they're super, super fun. Lesley Logan 6:04  And then I am hosting an eLevate workout and Q&A really soon, it's going to be this summer. So if you've been hearing about eLevate, you're not really sure, if you're a teacher, comprehensively trained teacher, and you would like to teach a little bit more like me and have less talking in your words. Or if you want to have more confidence, what, you explain it, you're looking at me like I'm making shit up.Brad Crowell 6:29  I'm super laughing at you. Yes, you would be teaching more like Lesley, but that's not. Lesley Logan 6:33  You'll still teach like you. Brad Crowell 6:34  The reality, the reality is that Lesley learned what from Jay Grimes for about 10 years. More than 10 years, she's passing on everything she learned to you during this program. It's a nine-month program. It is going to cover all the different pieces of equipment and literally hundreds of exercises that Lesley has learned. And also we're going to connect you with some other amazing, epic, epic, epic Pilates people from around the world during this program. Literally, you've had people find their new best friend they never knew they they didn't have. So. Lesley Logan 7:06  It's really quite fun. Brad Crowell 7:07  It's super, super cool. And then after that, you'll be able to call yourself a third generation teacher. You'll actually understand what to do with anybody that walks through the door. You can stop class planning. You can stop talking as much while, while you're teaching. I don't know why we pick up these habits along the way. Not that I'm a teacher, but it is the biggest confidence booster. That's the biggest feedback we get, is the amount of confidence that's boosted. So anyway, eLevate is awesome. And literally, we've already started filling 2026's group. So.Lesley Logan 7:34  2026 is more than half filled. Brad Crowell 7:36  Yes, literally, more than half filled. And there's not going to be that many spots. So join this waitlist now, when we do this big event, we're gonna do a class, we're all gonna hang out, we can answer questions about it. Is it the right thing for you? Is the timing right? All those kinds of things, you know, how does it all work? Everything. Go to lesleylogan.co/elevatewaitlist, elevate waitlist. Okay?Lesley Logan 7:56  And next, Brad, what else do we have? Brad Crowell 7:58  Yeah, hey, if you are making money by teaching Pilates in any way, I want you to come to my free Pilates income accelerator, okay, it's an income accelerator, so it's applicable to anybody who's taking money from clients, okay, or getting paid as a teacher, and you're eventually hoping to take clients at home or somewhere else, or whatever. This program has been incredibly beneficial to I mean, I've been doing similar webinar now, workshop now for, like, more than almost a year, and we're going to be covering the three biggest secrets that Lesley and I have learned after coaching more than 2500 people just like you, who are teaching people and getting paid for it. So I want, if you want to accelerate your income with Pilates, go to prfit.biz/accelerator. That's profit without the O dot biz slash accelerator and come join me for free. It's really great. So, finally, Les, what are we doing? Lesley Logan 8:52  Lastly, but not leastly, you need to come to our retreat this summer in Siem Reap. You need to come. crowsnestretreats.com is where you can get the information. But, I'm telling you, we have a lot of people like, oh, I'm gonna go next one. I'm gonna go to the next one. There is never a perfect year to take yourself on an international trip. Everything feels overwhelming. And I promise you, I promise you, this retreat is the least overwhelming thing you'll ever do, because once you land on that at the airport in Siem Reap, we pick you up. We have someone who takes care of you. You don't have to worry about anything. The whole trip is planned. We actually make sure you get to see all the things that people want to see, all the things people didn't know they should see, all the, all of the things. It is the most amazing schedule of a retreat ever. And we get to hang out together in this really close-knit group. We're like a family. If you really want to hang out with me in person, the best thing you can do is go on a retreat, because you literally get to hang out with me all day, every day, and we do Pilates, and we do breath work, and we do a ton of other stuff. So it's kind of amazing. Brad Crowell 9:47  You know? So, okay, so we were in Thailand. We were in Northern Thailand, and we went to Chiang Rai, and while we were there, we did a tour. Now, I am averse to tours. That's not my jam. I prefer to figure it out on my own. I want to walk around the city by myself and just like experience the city and feel it. And the reality is that I was feeling overwhelmed, and I knew this vacation was coming, and I was really looking forward to the vacation, but I ran out of time to literally learn all the cool potential things that I might want to do in Chiang Rai and then weigh them against each other and check our schedule and map out my own plan, which is what I normally love to do. I love to get my hands dirty. Lesley Logan 10:29  That's why we do these tours, guys, because he plans every part. Brad Crowell 10:32  So yeah, it was so much to try to comprehend with just whatever was happening in my life that we asked around and we found a tour group that we could go with that effectively planned out an entire day. We did like, eight or 10 things, and I'm not gonna lie, it was fucking long, but it was really nice, because we had someone who could explain what was actually going on. Then we would stop at the place for an hour, we walk around and check it out, and come back and and I, for the first time in my life, since I was like, 18, because that's the last time I did that kind of a thing. I was like, You know what? This is really helpful. You know why? Because I didn't have to plan the damn thing. So that is exactly what Cambodia is for you. You don't have to plan it.Lesley Logan 11:09  Our Cambodia, specifically. Brad Crowell 11:11  Yeah, when you come to the retreat with us, you don't have to plan anything. We literally take care of all of it for you. And I'll tell you right now it is, we have now done, Lesley and I have led over 20 retreats, 21 retreats over the years, not all in Cambodia, but we are really good at what we do now, because we've just got so many reps under our belt. We now have mapped out this specific Cambodia retreat in a way that is just, it's like butter, it's amazing, and I'm so proud of it. And I'm telling you, you're going to get there and be like, I felt like I had enough free time. I got a chance to do some adventure stuff. I still felt safe. I ate amazing food. I met cool people. There's something exciting about being in another city, in another country, and all the things, and we really want you to come join us. So, do that. Go to crowesnestretreats.com crowsnestretreats.com. Before we keep going, though, Les, we had an audience question, and this time we're gonna switch it. You're gonna read the question. Lesley Logan 12:07  I'm reading it. So this is actually so what we thought to just mix it up for this week. If you hear about Agency and you hear about the Lesley bot, or the pocket Lesley, or whatever we're calling it right now, you might be like, I don't understand what that means, because you can't see it. Brad Crowell 12:21  Agency is Profitable Pilates, y'all, so our coaching group where we coach Pilates business instructors, yeah. Lesley Logan 12:27  Yeah. So I thought it'd be fun. I'm going to keep their name anonymous, because I, that would be the right thing to do, but we had somebody ask the pocket Lesley. This person also lives in a different country, so when this came in, technically, I was, like, very much asleep. And so this is so fun for me to see, because I actually do read what comes through, mostly what's alerted, but also i'll just like, you know, just like, out of quality control and curiosity, I'll go through some of the others and to see if I'm like, I like that answer. So this person wrote, they're an Agency member, and they put into the Pocket Lesley, hi, Lesley, how can I get private clients for one-on-one sessions? And Pocket Lesley wrote back right away, by the way, she's so fucking quick and her grammar is better than mine. To attract private clients for one-on-one sessions, the key is to combine clarity in your offerings with proactive outreach. Here's how you can get started. One, refine your message. Make sure your website and social media clearly communicate who you are as an instructor, and the benefits of private sessions with you. High level, it makes you unique, whether it's your expertise in a specific area, like posts where you have Pilates, or your ability to tailor sessions to individual goals. If your messaging is too broad, it won't resonate with your ideal clients. And then the Lesley, pocket Lesley cited two sources in Profitable Pilates that's in the curriculum or elsewhere, so that this person could actually go dig into just refining your message. Number two, leverage, current clients. Your existing clients are your best marketers. Ask them to refer friends or family who might benefit from private sessions. You could even offer an incentive, like an intro session for the referer or for the new client. That one also has sources. Number three, network locally. During your downtime, visit local businesses, introduce yourself. For example, if you teach near a coffee shop or gym, strike up conversation with people there. Share what you do and invite them to try a session. Building relationships in your community can lead to valuable referrals, more sources cited within your Profitable Pilates curriculum and community. Literally, I know you're like, I'm shy. I don't care if you're shy, you are the person who's gonna help people, okay? Number four, partner with complimentary businesses. Think about where your ideal clients spend their time. Partner with businesses like physical therapy clinics, yoga studios or even golf courses. Offer special promotion for their clients, like an introductory private session. This not only gets your name out, but also positions you as a trusted expert. Also more sources on that. Number five, this is the last one, optimize your online presence and show you're easily found online. If someone searches Pilates in your area, your website should be near the top of the results. Simple SEO tweaks can make a big difference. If this feels overwhelming, I can guide you further. It also cites a source. Which takes you to a course that's in your curriculum that you have access to as an Agency member, which helps you write copy that converts. So, you know, like all of that's her. Then she goes on to ask her more stuff. And this person was able to have, continue to have a conversation. But I share that with you because I think it's really like, you're like, I don't know, I don't know how, like, I don't want to talk to like, not Lesley. You were literally talking to me. It's just, it's an AI version of me who's been trained on 10 million of my words over 10 years of coaching calls and courses and webinars. Oh, my God, so many things. Brad Crowell 15:33  Like, so much content. Lesley Logan 15:34  And so what's really cool is you don't have to wait for my response, because if you wait, then you have to wait for my response, and then you could lose two days or three days, you could been working on getting, attracting those one-on-one clients. So I hope it was fun to kind of hear what's happening behind the scenes with the Pocket Lesley, if you are an Agency member, obviously we love answering your questions, so you can just send them in. But I wanted to just override that this is.Brad Crowell 15:58  Yeah, I love that. And if you're wondering what the heck is Agency? Come to the Accelerator that I was talking about, the income accelerator, prfit.biz/accelerator. But at the end of that, we talk about what is Agency. And then I also answer your questions live. So any question about your business there, we can talk about it, but we can also, you know, dig in a little bit more on what is the Pocket LL, and how does it all work. It's really fun. Lesley Logan 16:19  So you don't have to be tech savvy to use her. It's like texting with a friend, and that friend just happens to be really smart around your business. Brad Crowell 16:27  That's true. Stick around, we'll be right back. We're gonna dig into this epic conversation that you just have with Hilary Hartling in just a minute. Brad Crowell 16:36  Welcome back, everybody. Let's talk about Hilary Hartling. Hilary is a brand and messaging strategist for mission-driven entrepreneurs who want to captivate the right clients with clarity and confidence. With 15 years of experience at Disney as a marketing executive, Hilary blends big brand insights with soul-aligned strategy to help business owners stand out. Through her signature programs, she helps clients find their voice and embody their purpose and create a brand that's both impactful and magnetic. And I think she still may hold the record for the most webinars for our coaching group. Lesley Logan 17:13  I think so. Brad Crowell 17:14  She might be tied with Monica, four, five. Lesley Logan 17:18  I feel like we've had Hilary one more time than Monica, but I learned from her every single time. Her last one was the best one. She's just, she's gold. You know, we've always talked about having an ideal client avatar. You hear that all the time, and she's like, they need to be a real person. And so it's an ideal real person client avatar, and she's just, she teaches so much, and she's really, truly great, no matter how big your business is. So one of the things that I love, that she said, is every brand has an energy to it. Every business owner has an energy, and that is what radiates out. She explained that when you harness your own energy and articulate your most authentic self, that's when you captivate your audience. And she called it a reciprocal energy flow, where what you put out is what you attract back. And this is important. This is and I have experienced this in my life, the minds and beliefs you have around your brand reflect in your audience response. If you were feeling like shit about your business. And then you wonder, when everyone's piling on and making your, you feel like more shit. It's because that's what you're putting out. You know, like, that's what you're putting out there. And so she emphasized that brand energy isn't about features, but how people feel when they engage with your business. So a lot of times, you get really excited about the features and all the different things that your business does, but you're not actually talking about how people are going to feel. Brad Crowell 18:34  Yeah. 100% this is the most clear example. Hey, y'all Pilates class starts at six, right? That's the messaging. Instead of, hey, you know, when you take a class here, you're going to feel amazing, right? Way different thing, like, Pilates class starts at six. Do I even want to go? Who are you? What's in it for me? Why? Okay, great. I know Pilates, but that's not compelling enough. Whereas it's like, oh, you know a place where you'll find Zen, community and energy, you know, like something like that, when you're, when you're when you're painting the picture of what they're, they're gonna get, what they're gonna feel when they engage with you. It's totally different. Lesley Logan 19:12  Go from exhausted to on fire, you know, like or whatever, and you but you have to use the words and the feelings that your people want. They might not want to feel like a rock star. They might want to feel Zen, or they might not want to feel Zen, that word might make him feel tired, so like you got to know them a bit. But I just really love that she brought it back to us as the business owner. We have to focus on how our mindset is around our business, so that we are actually attracting the people we really want to engage with.Brad Crowell 19:38  Yeah, I really loved when she was talking about consistency. She said it's one of the pieces that creates the magic for your brand. Consistency is one of the pieces that creates magic for your brand. She explained that not everyone is consistent, and obviously that is your edge. Just keep putting one's foot in front of the other, one step at a time. Keep going. Keep going. Keep going. You know, we've talked about the overnight success thing before, which we, is obviously hilarious. You're a 10-year overnight success. But how did they do that? They did that because they just maintained they were consistent. Also, when you're consistent, one of the big pluses is that you stay in front of your audience. You stay at the top of their mind. You're putting out that email like daily emails have the least unsubscribes, right? Daily, weekly, if you're monthly, that doesn't feel consistent, even though you know you're just sending one a month, they're gonna look at and be like, who's that person again? I can't remember. When you're top of mind, people immediately think of you. It's one of the ways that you can be, quote-unquote, become known, but on your own list, right? You're staying known in their lives, wherever they are, as opposed to getting known in your community, which is obviously just as important. It's just that's in real life, out and about where this is, like the newsletter examples on your list, but when people are ready to buy they're going to be like, oh yeah, I wanted to do that Pilates thing, and they're going to be like, oh well, I've been following such and such Pilates person, and I'll just go back and get the most recent email, because they know where it is, right? And she said that showing up, you don't need to be like a rocket scientist or like the the most prolific Pilates teacher in the world in order to build a business, because when you're consistent, you don't have to be this big, flashy speaker, this big person in front of the room all the time to get people's attention. Just by being consistent, you can, you can stay connected to them. So, yeah, I love that. I thought that was amazing. Lesley Logan 21:28  Yeah. I just, I mean everything. If you, if you're listening to this and you haven't listened to her, you should go listen to her. And you have to listen to her, her other one with us, because, like, it's kind of amazing. They're different, and they build on each other, and you'll see exactly how consistent she is and like what she believes. Brad Crowell 21:45  Yep. All right, well, stick around. We'll be right back. We're going to dig into those, be it action items that we got from Hillary in just a minute. Brad Crowell 21:53  All right, welcome back. Let's talk about those Be It Action Items. What bold, executable, intrinsic or targeted action items can we take away from your convo with Hilary Hartling, I'm going to jump in first. She echoed Simon Sinek, and she said, people don't buy what you do. They buy why you do it, right? They don't buy what you do. They buy why you do it. So if they are buying, why you do it, but you're talking about what you do, you're missing it. You're disconnected from them, right? You need to be talking about why you do it, or why they should be doing it, the why. It's all about the why, right? Your brand needs to express what you believe in, not just what you sell features, you know, and the features or the process, right? So that's where, when we are sitting down with new people to figure out, who am I supposed to be talking to, we start internally first. What is your mission here? What is your vision for your business? What is your mission? Why are you doing this? Why, why, why are you doing this? Right? What are your values? How do we figure those things out? And then who are we trying to connect to that's probably going to really resonate with those things. The language that you use when you're out there talking to people is the secret sauce, y'all, in marketing. It's all about the language you use. How do we figure out that language? We got to figure out these other things first. What is your mission, vision, values? Who is it that you're trying to talk to? What are the things that they connect with? How do we take all of that information and then boil that down into your we call it an I help statement. You know, it's like an elevator pitch. It's like, how do you concisely say something but still make it attractive to them? So you know, it really does start with your why. She talked about the Disney story about marketing the movie called The Rookie. She's like, it's not just a baseball movie, right? Even though, clearly it's about baseball, she said it's actually a story about second chances and never giving up, right? Consistency, tenacity, determination, all those kinds of things. It happens to be surrounded by baseball. But the story is actually about, you know, the success of after being consistent, right? And she said, when you, when you start to identify these things, let's make the parallel. It's not about baseball. It means it's not about the Pilates. It's not about the Pilates. Y'all. It's about it's a story about second chances and never giving up. Their Pilates journey with you could be about carving out time for themselves that from their chaotic life, like treating themselves first. It could be about building that strength. It could be about making sure that they can play with their kids or grandkids, you know, if they're aging. Or it could be about whatever the story is for them. Maybe they're an avid golfer and they blew out their knee and they need rehab, right? So it's not about the Pilates, y'all, it's about the thing in that's that brought them to do the Pilates. Obviously you need to be good at teaching Pilates, but that's not the ultimate point, so.Lesley Logan 24:42  And if you're not a Pilates instructor, listen to this, it's whatever you do. Insert that word there. Brad Crowell 24:46  Yeah, it could be yoga. It could be rehab, pyro. Lesley Logan 24:49  You don't even have to be in business to really understand that you yourself are like a brand. If you like to host people over. It's not you have to sell people to come in to your dinner. But when you're consistent, it makes it so much easier for you to do the thing that you love, which is like hosting people for dinner, you know, so it applies to everyone. My biggest takeaway is that she really tied branding back to the, to intuition. So for my woo-woo folks, this part's for you. She said, when you're in your flow, you only attract what you want. You become a magnet for the best people, opportunities and growth. Her advice is, figure out what excites you and follow it. When you wake up excited you are in your flow. And this is so true, because actually, the worst night's sleep, I slept so hard for four hours in the night dreaming that I need to be up. It was a little I don't know why anyways, but I was so excited for the day that I was having, even though I was like, oh my God, I really need to take a nap, and there's no time today, I woke up excited, and I started with my day, and I, like, did all the things, and here we are talking middle of the day, which would be a prime nap time, and it's not going to work out for me, but I am so excited. I'm in flow because I'm doing what my intuition is wanting. I'm doing the things that, like, really call me. She also advised not to wait for perfection, because it can't be perfect unless you put it out there to get feedback from your ideal clients. So you will never make anything perfect without it actually going out into the world getting feedback, you tweaking it, you putting it back out there. It's just how, it's, nothing, sorry, guys, nothing is ever done. It just keeps getting better.Brad Crowell 26:20  It, yeah, I mean, it's the fail faster mentality, right? You know, the reality is that when you wait for it to be ready, quote-unquote, you know, or you to be ready, quote-unquote, you will never be ready. You'll never be ready, right? And so then what ends up happening is you're preparing, preparing, preparing, preparing for years, but you never pull the trigger, as it were, you never actually take that step to get out there. And the people who take that step when they're not feeling ready are the people that move forward, moving forward right? Otherwise you're, you're hoping that it's going to happen, but you're not actually doing it, right? So, I totally agree. You know, perfectionism, it is such a roadblock. It's such an obstacle, and it holds us back. Brad Crowell 27:07  Yeah, it's really holding a lot of people back. It's holding people from seeing your authentic self. So, thank you, Hilary, for reminding us to go with our intuition and follow our authenticity and go back to what's the feeling. You're so amazing. You guys, go check her out.Brad Crowell 27:20  By the way, she has, like, a really awesome meditation situation. She's got a guided meditation that helps you, in 20 minutes, start to identify some of the main language that you should be using to support your clients or attract those clients. I think we put the link in the last episode, but we can also put the link in this episode too. Lesley Logan 27:40  So good. Brad Crowell 27:40  So go check that out. We love Hilary Hartling. She is amazing. Lesley Logan 27:44  We almost just named her Harling. Hilary Hartling. You guys, thank you so much for being here. I'm Lesley Logan. Brad Crowell 27:52  And I'm Brad Crowell. Lesley Logan 27:53  I hope this really, truly helps you in the next steps to being it till you see it. So if you have any questions, feedback, anything like that, make sure you send it in to us and make sure you share this to the friend who needs to hear it. Right? That's how this podcast grows, but also this is how everyone around you becomes better and better and better and makes it more fun to be with your friends. And until next time, Be It Till You See It. Brad Crowell 28:10  Bye for now. Lesley Logan 28:11  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 28:54  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 28:59  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 29:03  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 29:10  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 29:14  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What if you could retain the doors you manage even when your owners decide to sell? What would that mean for you and your property management business? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Lior from Blanket to talk about how property managers can retain doors while also helping investors grow and add more to their portfolios. You'll Learn [02:59] Property Managers Can Become Asset Managers [11:13] Valuable Lessons Learned from Tough Situations [25:40] How to Move into More of an Asset Manager Role [37:25] Reducing Client and Retaining Clients [47:51] Helping Your Investors Grow Their Portfolios Quotables “You have to be very robotic, very technical, and that is one of the most important skills that really allows me to face difficult, you know, decisions in life, especially in business, without taking them personally.” “When you are rational and you're not driven by emotions, that actually allows you to be a lot more, you know, empathetic and kind and caring.” “There are no failures in life. There are only challenges, and every challenge is an opportunity for success.” ”Why be so focused on the failure if you can be focused on the lesson that you're going to learn, even before you even know it?” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript [00:00:00] Lior: The combination of these two, this is what allows you to be that ultimate asset manager to your clients. That can help your clients, optimize their portfolio and generate more cash flow, but on the other hand, help them make more money by expanding their portfolio, buying more properties, and growing it. [00:00:18] Jason: Welcome everybody to the DoorGrow Show. I'm Jason Hull, the founder and CEO of DoorGrow. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. [00:00:31] Jason: For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. [00:00:52] Jason: We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. [00:01:17] Jason: At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today I'm hanging out with Lior. [00:01:37] Jason: How do you say your last name? Abramovich?  [00:01:42] Jason: Abramovich.  [00:01:43] Jason: Abramovich. Man. I butchered that one. All right. So with Blanket, he's repping it on a t-shirt, if you're seeing the video version of this. And so, Lior, we've had several calls, hanging out and you're just a really cool guy and we've really enjoyed hanging out. [00:02:01] Jason: Yeah. We've really enjoyed hanging out. He's given me a heart shape with his hand for those listening. But I haven't had you on the podcast yet, have I?  [00:02:09] Lior: True. This is the first time.  [00:02:11] Jason: Yeah. That's so odd to me. Usually people start by doing the podcast with me and so we're doing the reverse. [00:02:17] Jason: And you're a sponsor at DoorGrow Live, our conference coming up. Thank you. And we're really excited to have you there. One of our vendors said it's the only conference he still attends now. That's it. He's like, "it's the one I get the most value from learning, and the other ones just aren't worth the, you know, paying to go be a vendor there." [00:02:36] Jason: And I'm like, okay, cool. So hopefully you get some benefit from doing that as well. So I'm excited Lior to expose people to Blanket because I think it's very complimentary to our vision and what we do at DoorGrow in helping grow property managers. And I would call it like a client retention platform, but maybe you describe it differently. [00:02:57] Jason: But before we get into that, why don't we give some background on you and why don't you tell everybody how you kind of got into entrepreneurism, then got into property management and give us some backstory. We need the origin story of Lior.  [00:03:11] Lior: Will do. I'll try to make it exciting and interesting. [00:03:13] Jason: Okay.  [00:03:14] Lior: I started from real estate. I didn't start from the tech side or from, you know, the startup world. I started as an investor. I bought my first rental property in Atlanta, Georgia when I was about 18 years old. So started quite early with a lot of inspiration from my mom, which is my role model in life for pretty much everything. [00:03:33] Lior: And at that point in time, I actually was doing that investment from Israel, thousands of miles away. This is where I was born and raised. I actually moved here to the States just about a year, yeah, exactly a year ago. Moved to Miami, Florida. After just, you know, living on the line, flying back and forth almost every month for multiple years, but in that first stage of like my, you know, real estate, I would say career, at that point I also started my active duty service in the Israeli Navy. [00:04:05] Lior: So I'm a graduate of the Israeli Naval Academy, then served for almost nine years as a naval commander commanding hundreds of soldiers, officers, and combat soldiers in quite intense and interesting situations I would say. That's a whole topic that we can talk about for hours in another podcast. [00:04:25] Lior: Yeah. Episode.  [00:04:26] Jason: Interesting. I didn't know that about you.  [00:04:28] Lior: Yeah. That was quite an intense nine years and definitely shaped me as a person and as an entrepreneur as well. Most of what I know, most of what I do, most of what I act upon is pretty much majority, you know, of what I learned and implemented in myself as a person in my qualities, in my values, in my worldviews through that time in the Navy. [00:04:52] Lior: And, you know, before that, before like that step of buying that first rental property, it's not like it came from out of nowhere. You know, probably I started as most of our listeners today by reading the book Rich Dad, Poor Dad by Robert Kiyosaki when I was about 13 years old. Again, my mom gave me that as a birthday gift at 13 years old. [00:05:14] Lior: And to me it was fascinating, this whole concept that you can, you know, like make money from like a property that you actually took money from the bank to pay for it, and it pays for itself and it makes some extra money. So this whole like very, you know, conceptualized plan was very interesting to me. [00:05:35] Lior: And I said like, this is something I would like to do at some capacity in my life. Especially because the fact that I was born for a family of immigrants, my entire family came from Ukraine to Israel. So we didn't have, you know, very good financial you know, let's say position in life as most immigrants do. [00:05:54] Lior: And my grandparents don't have, you know, today also a pension plan that, or that's how we call it in Israel. And here we call it 401k. So they don't have that. And to me, real estate was always a way to take care of my loved ones, to take care of my grandparents, to be able to at least give them one rental property that can enable them stable, and I would say secure financial retirement, and just really retire with dignity, retire safely. And that was like the big why behind everything I'm doing. So. Quick, you know, fast forward nine years in the Navy, kept doing real estate throughout that time. Helped a lot of my fellow naval officers to buy properties in the United States. [00:06:38] Lior: Okay. And then started working for a big investment firm in the United States that was doing build to rent before build to rent was a thing. You know, today, you know, people are talking about build to rent is with this cool name, but back then we just called it new construction you know, for investors. [00:06:52] Lior: So we were one of the largest operators in the Southeast. We were one of the largest operators, specifically in Georgia and Alabama. And I started there as their head of acquisitions quickly promoted to vice president of business development, overseeing our entire operation from due diligence, meaning land acquisition development, and then, you know, disposition and sales and marketing. [00:07:14] Lior: So, really had the opportunity to experience every part of the value chain of real estate investments from start to finish, seeing all the good, seeing all the bad, I had, you know, contractors that went bankrupt in the middle of a 300 property community. And I had very good stories as well. But that whole period of time of me working there for almost three years was the best school I ever got to really, you know, operate as an operator and manage an operation of hundreds of millions of dollars because in that time alone, I personally oversaw about $200 million worth of acquisitions and worked directly with over a thousand individual investors, mainly mom and pop investors, like most of you know, the clients of most of our listeners today. And the unique thing about it, and this is where Blanket sort of like starts to form up as an idea, the unique thing about my position in that company was that it had a very interesting model where. [00:08:16] Lior: All the clients that we sold properties to, which were clients, by the way, all over the world. We worked with buyers from Israel, Canada, Russia, China, Australia, like everywhere. You know, that was one of our, you know, major, I would say efficiencies, which we were working with a lot of foreign investors and we are one of the biggest drivers of that. [00:08:38] Lior: So we've seen pretty much everything in every one of those clients that we actually sell the property to we kept managing the relationship with them instead of the property manager. So think of that company as like an investor relations arm, right? Where you refer that client after we sell a property to a property manager partner that we worked with and we worked with a lot of folks and then that property manager is not talking with that owner. [00:09:05] Lior: No headaches, no nothing. We are managing that owner. So every time the owner has a question, he sends that to us and if we need, we escalate that to the property manager. If the property manager wants to convey something, he escalates that. So like he gives it to us and we pass it on to the owner. But the whole notion was that we will be their asset manager and this whole thing enabled me to see all the things that work and all the things that don't work when it comes to owner relationships and how property managers manage their owner relationships, especially with the things that are missing, which is what owners expect and what property managers don't provide, which leads in many cases to churn. [00:09:48] Lior: And that churn problem that today is pretty much the same as it has been 10 years ago, which is almost 25 to 30% annually. That's the average in the industry today in terms of how many properties we're losing today as property managers. So in that aspect, like you think to yourself, okay, what's causing that? [00:10:09] Lior: And that was the question that always led me to ask all my property management partners. Why are you losing so many clients? Like, we know we're doing an awesome job as your asset manager and you know, but like why is this a big problem in your business today? Yeah, and a lot of it was always due to owner sales or to owner experience, which we were solving a lot for because we were taking care of those owners. [00:10:33] Lior: So every time they wanted to sell a property, they told us and we were able to sell it inside the other, you know, the network of property owners and clients. And also when they... [00:10:43] Jason: if somebody wanted to sell property that was a client, you would be able to turn around and sell to one of your other clients so that you continued to keep the property, which is exactly awesome, which is a no brainer. [00:10:55] Jason: And I'm sure a lot of property managers like say that would be the ideal. That'd be great if I can do the sales, get those commissions, and still be able to keep the property in my portfolio. That would be really great. Exactly. Blanket helps do this, right?  [00:11:11] Lior: Yeah. We'll get to Blanket in a second.  [00:11:13] Jason: I have a question before we continue. You mentioned being in the military and being in the Navy and being Navy commander. I didn't know this about you. So what do you feel like that did to change you? How do you feel like you would be different if you hadn't have gone through that?  [00:11:30] Lior: It will be pretty much everything that I know and everything that I do. [00:11:33] Lior: But if I were to pick a few, I would say main things that were changed in how I view the world and how I operate, number one is being more rational than emotional, pretty much about everything. My mom even jokes all the time. She says, I'm like a robot, like you know, I'm not driven by emotions at all. [00:11:54] Lior: And that is one of the things that you have to sort of develop yourself into, when you're dealing with life threatening, you know, situations, you have to be rational. You have to be very robotic, very technical, and that is one of the most important skills that really allows me to face difficult, you know, decisions in life, especially in business, without taking them personally. [00:12:16] Lior: And, you know, it's business.  [00:12:17] Jason: I love, I love that idea. One of my favorite books lately is this book by a guy named Jerr, this philosopher, and it's called, The Wall Speaks and it's all about building a masculine frame. And it's being less emotional, displaying less emotion, and how that earns you respect and how that makes people around you, especially women, feel safer and everything else. [00:12:40] Jason: And this is something that just, if you are in very challenging situations. Like war, you know, military, whatever, like you learn this naturally. It's just, it hardwires it into you and. Yeah, exactly. Over emotionality is going to make a lot more sense. It's much more rational. So yeah, I think that's a great principle. [00:13:03] Lior: I would say even more than that, because probably, you know. The first thing that comes to mind when you hear that is like, oh, I don't want to be, you know, a cold person or a very, you know, apethetic person, like someone who doesn't, you know, acknowledge other people's feelings, et cetera. Sure. I say on the contrary, when you are very rational and you're not clouded by emotions, you are emotionally available to express emotion, to express care, to express, you know, concern about the other person in front of you, because you're not all centered in what you are feeling right now because something is, you know, bothering you and you're like all into that. [00:13:42] Lior: Instead, you are able to look at the other person in front of you and think how they're feeling. Think what, you know, what can help them feel better. So like when you are rational and you're not driven by emotions, that actually allows you to be a lot more, you know, empathetic and kind and caring. [00:14:00] Lior: Because you're not centered on what you're feeling and what you're experiencing, then you can really be thinking about the other person.  [00:14:07] Jason: Yeah. I love that. I think in order to reach that space, like it talks about in the wall speaks, we have to get out of this mode of trying to please everybody and trying to please others. [00:14:17] Jason: And so when we're so concerned about how everyone feels about us and we're too concerned about emotion, then we're trying to please everybody. So I love this idea this first point of rationale over emotion. This is super important in business. [00:14:31] Jason: And I love the idea that it actually enables you to be a better leader, to be able to take in and take into account other people's emotions and to see things from their perspective, because that's a more rational viewpoint than getting overly, you know, steeped in your own emotion and which blinds you to what others are feeling and what others are experiencing. [00:14:53] Jason: So you said that's number one. So I'm guessing there's a number two.  [00:14:55] Lior: There are, there are a lot. There are a lot more, but we'll keep to the I would say to the big ones. Yeah. The second thing is this very strong belief. I would say almost religious belief that there are no failures in life. [00:15:12] Lior: There are only challenges, and every challenge is an opportunity for success. Love it. That whole perspective. Well, it takes time to really live by it, but once you live by it, you don't have stress, you don't have, you don't worry about stuff. On the contrary you're getting excited about things that don't work. [00:15:33] Lior: You're getting excited about, you know, things that you would normally call failures because you're excited about what's on the other end of that. What's the lesson to be learned and what's the improvement that you're going to bring? So instead of. Being concerned about this thing right now, that it's not working. [00:15:50] Lior: You are excited, positively about what is going to happen after that because it's going to make you better. It's going to make your business better. So like this whole notion of understanding that at the end of every problem, challenge, failure, that some people might call, on the other side of that, there's always a good side. [00:16:13] Lior: Like think of it as like a coin, right? Like that's how I try to see, you know, failures in life. On one side you see the failure, you know, as some people would call it. But on the other side is the lesson, and every failure has that lesson. So why be so focused on the failure if you can be focused on the lesson that you're going to learn, even before you even know it? But you know there will be something there. You know you will be better. You know your business will be better. So let's get excited about that.  [00:16:40] Jason: Yeah, I love this idea so much. I often say I either win or I learn.  [00:16:46] Lior: Exactly.  [00:16:47] Jason: There's the only way you lose is if you quit or you give up. That's it. Like, so I either win or I learn. And I love this idea that, you know, after every struggle or failure or uncomfortable emotional experience or challenging, you know, thing in life, if we don't learn from it, then yeah, it's just trauma. It's just a problem. But if you learn from it, it becomes the bricks by which you build your character, by which you build a whole new life and a whole new self image. And if you learn from it, you're destined to not repeat it as well, which is nice. So you learn the lesson. Exactly. [00:17:23] Jason: And I think, you know, God and the universe keeps giving us the same lessons over and over again, maybe in stronger and stronger fashion until we finally learn the lesson. And I think going along with these two points, which relates heavily is being open and willing to take feedback from others, you know? [00:17:42] Jason: And so one of the things that I've, realized is that feedback a lot of people think is painful, and it can be really uncomfortable, but I've noticed that when I go to my mentors and I'm open and vulnerable to getting feedback. Sometimes, you know, it can cut pretty deeply, but it's good medicine and that's where I have the most growth and learning. [00:18:00] Jason: And so I've learned to actually love and enjoy the discomfort of feedback. And so I seek it now. Then I collapsing time on my learning. Yeah, and I'm experiencing the discomfort in that and, but I know that there's benefits to that because now I can see something that I was blind to or I'm experiencing something that I didn't realize. The reason I hire these mentors is because they're at a vantage point in some sort of area that they're ahead of me. And so being willing to get feedback takes somebody that's willing to be really rational and it takes somebody that's willing to see that there's no failure. You are not bad, sick, and wrong because somebody pointed out something that you're doing that's bad, sick, and wrong. Like that means now you have an opportunity to change or improve, which is good news. [00:18:43] Jason: It's like the best news ever. Yeah. Love this  [00:18:46] Lior: 100%.  [00:18:47] Jason: That's why we get along, Lior. You and I have just been through enough shit to learn some lessons, so. Hell yeah. So cool. Do you have a third one for us?  [00:18:55] Lior: Yeah, let's do a quick one. Leading by example. Okay. Is number one. And I'll actually give a quick story here just to explain how powerful that is. [00:19:06] Lior: And I think that's also really important for, you know, all of our listeners for property managers. Because in my first assignment in the Navy as a commander, I was assigned as a chief engineer, meaning I was in charge of the mechanics department. These are all the folks that are working the hardest. Like, think of them as like your maintenance, you know, contractors. [00:19:26] Lior: These are the folks who are going in fixing plumbing, fixing AC systems and like heating systems, like getting really dirty, you know, and like crawling underneath engines filled with like gasoline and stuff. It's like the hardest job in, you're doing the worst,  [00:19:44] Jason: worst job. It's like Mike Rowe's show Dirty Jobs. [00:19:48] Lior: Yeah. I don't want to be too explicit and vivid. But you're dealing with like pipes of like things that you know Sure. We use for other things stuff and who knows.  [00:19:56] Jason: Yeah. Okay.  [00:19:57] Lior: Exactly. It's bad. It's bad. Yeah. So anyways, so on when I was first assigned as the chief engineer, so the chief engineer in the ship is like the second to the commander. [00:20:07] Lior: Like if the, something happens to the commander of the ship. I'm taking command. So, you know, you have your respect and your sort of like, honor just with the title, you know? Yeah. It comes with it and you can walk around like, you know, like a peacock. Very proud of yourself and, you know, I'm like, I'm the boss. [00:20:25] Lior: I'm the big man or whatever.  [00:20:27] Jason: Yeah.  [00:20:27] Lior: Or you can do some other things. And for example, what I did on the first day of me getting, you know, onboard the ship and, you know, getting the role and getting command of the ship. So the first thing that I did was like every day we have like an hour at the end of the day that we're cleaning the entire ship. [00:20:46] Lior: And part of cleaning the ship is also for the mechanics department. Is getting below the engines that run the ship and cleaning all the oil residue that builds up there. So you have to literally, you know, take a lot of like cloths and sheets and just like, dive into the oil and just push it out. [00:21:04] Lior: Wow. So like you get out black, like completely black. And normally the ones who are doing it are the youngest, you know, mechanics and the youngest soldiers on the ship because it's like, you know, it's a newbie. Don't have seniority.  [00:21:16] Jason: And they're new and you give them the worst job. They get the shit job. [00:21:19] Lior: Exactly. So what I did, I went and got beneath the engines myself. Yeah. And it, it became a show. All the soldiers came to watch. Oh man, the chief got beneath the engines. He's crazy. What is he doing? It was a shock, but nobody forgot that. Like my soldiers up until today, were like best friends or like my little brothers, they remember this until today, this little thing that I never done after that again, by the way, I did it once. [00:21:48] Lior: Yeah. But they never forget it. And that sets so many examples in terms of what I expect from them in terms of ownership, you know, and values and teamwork and not being afraid to take on, you know, jobs that, that are like beneath me or whatever. That was such a powerful message without me even saying a word. [00:22:08] Lior: Yeah. So think of yourself as a property manager. Like what things you can do like that, that you need to do only once maybe in your life, you know, and show your employees that you're not afraid to get dirty and do the hard work and really show them that nobody should be feeling that something is beneath them or like it's not, you know, to their level or whatever. [00:22:31] Lior: Like if you are doing that, like who am I to, you know, raise any objections of doing something? Like I'm not the company owner and if the company owner is doing that, I better do that. Right? So  [00:22:44] Jason: yeah, that's a great story. Great example. I. You know, it's a great display of leadership. There's a really good book kind of about this principle called The Motive by Patrick Lencioni. [00:22:54] Jason: And in he talks about how there's two types of CEOs and there's the CEOs that think because of their position, everybody owes them everything. They're king, they deserve everything. And they end up having organizations that have a lack of ownership, a lack of accountability, and a lot of problems. [00:23:10] Jason: Because they think they're superior to everybody else. And then there's the CEOs that have the right motive and they understand that they have the worst job in the company because their job is to do anything that's not working and to step in anywhere that there's a problem and they need to be willing to, like you talked about, get dirty and start, like help out at the bottom if that's what the business needs to get clarity or to fix things or to figure it out. [00:23:38] Jason: And so being able to display that is a powerful thing. Like it reminds me the other day, I'm training some setters right now to do some cold calls for us, do some outreach to property managers. because we're like. The best kept secret in property management. Not all our people have heard of DoorGrow still, and so we're having them do some outreach and they're like, oh, it's really hard. [00:23:56] Jason: I don't know how to deal with gatekeepers and all this. And you like the subtext says, Jason, you don't understand. This is difficult. So I'm like, cool, let me do it right now. And I picked up the phone and they were watching me on Zoom and I'm cold calling and doing it. And the second call I got first was a voicemail. [00:24:11] Jason: I'm like, here's how to leave a voicemail to get them to call you back. And then the second call was a receptionist. And I connected with her. I made her laugh. I got info from her about the business owners, what their challenges are. Oh, there's two business owners. Okay, cool. And I got all this information about how many doors they have, everything about the business because I was nice to the receptionist and treated her like a person. [00:24:34] Jason: And and she was helping me out. She wouldn't give me their cell phone numbers, but I got everything else I needed so we could call back. And I'm like, cool. Did you see how that went? And they were like, well, it's really cool. So yeah, when we're willing to step in and show them how to do something, it can break some of their preconceived ideas, their perceptions, and so yeah, they see a leader and they're like, oh, well the leader can do this and the leader can do this well. Be cause if everybody underneath you is like, yeah, but he's never done this hard stuff, or he hasn't done this, and they're like. There's always that story. Well, he did that worst job, like he was pushing, they're like, what? Yeah, first day? I mean, it speaks volumes of character and it, yeah, it makes your leadership much easier. [00:25:19] Jason: That's kind of the equivalent of people say, if you get thrown in prison, go fight the biggest guy there, or something like this. Right? And that was the most challenging thing that nobody thought you would do, and you went and did it. And so, yeah, you earned respect. And you know, leadership has to be born out of respect. [00:25:35] Jason: So these are great principles. This was valuable in the podcast alone. So let's move on to getting into Blanket. And I think this is a game changer. I think every property management business owner should be using Blanket every single one. It's an absolute no brainer. It helps them retain their clients, well retain the properties. [00:25:58] Jason: So basically keeping their portfolio, even if the owners are leaving and it gives them access to a network of investors. And there's just so many benefits. So I'll let you tell everybody about it because you probably know a little bit more than I do, so.  [00:26:12] Lior: Sure. Thanks. Sure thing. I'll actually do I normally have, you know, the whole spiel and the features and what we provide and whatever, but I think if we already started on such a inspiring, I would say, note to the, to this episode. [00:26:25] Lior: I'll start with the why. With why we're doing what we're doing, because I think it's important and we, and I think we're not doing a good job maybe at explaining the why enough in pretty much everywhere we go about, yeah.  [00:26:36] Jason: People don't buy what you do. Simon Sinek says they buy why you do it. [00:26:39] Jason: So, exactly. Let's into the why behind Blanket. Why does Blanket exist? Yeah.  [00:26:44] Lior: So the overarching premise is that. Today there is a very big, I would say, failure or gap in the market in our single family rental market. When you look at other asset classes, when you look at commercial, when you look at, you know, multifamily, industrial office, any investors in those asset classes have an investment manager, a professional investment manager. [00:27:13] Lior: That provides them, you know, quarterly, you know, reports provides them with strategy sessions about their next capital, you know, allocation about their disposition. Yes, they have someone to guide them in a very professional way to their goals and to and to match their needs. The only asset class, the only asset class that does not have the function of an investment manager is single family. [00:27:40] Lior: Yeah. And that's especially the asset class that needs it the most because 99% of all single family rental owners are mom and pop investors. Institutional players own, roughly, depending on which source you're reading, but roughly between one to 2% of all the single family rental properties across the country. [00:28:02] Lior: The most is owned by mom and pop investors. The people who need that guidance the most. And they don't have that, which is why they're making mistakes, which is why they have maybe sometimes, and I bet all the listeners can agree some unrealistic expectations of what a property manager should do. And that creates a big gap that the only one losing or not the only one, but like the two people that are losing from the situation is that mom and pop owner and us, the property manager, because we then lose a lot of clients. [00:28:36] Lior: And it's sort of like this identity crisis where we as property managers are perceived as service providers, as rent collectors, as toilet fixers, but we are held accountable as if we're the investment managers. Like, you know, why am I losing so much money on this property? [00:28:57] Lior: It's all you. It's all about you. You didn't, you know, collect the rent. You didn't rent it on time. Yeah. Why it's vacant. Like with all due respect, you are the one who bought this property. You know, you bought it in this problematic area. You bought a very old property that never replaced the roof, never replaced the ac, and it is a very bad shape in a very bad neighborhood. [00:29:17] Lior: Like there is a limit to what I can do for you at the end of the day. But the problem is that we as property managers, we're stuck in this middle where we are held accountable. As if we're their investment manager, but we're perceived as just a service provider, which is the most difficult position to be at. [00:29:34] Lior: Now, how does that connect to our why? When I started doing real estate again, remember that like my personal why my grandparents, right? I wanted to build a real estate portfolio that will allow me to give them at least one property from which they can live off. To act as their pension. Sort of like plan. [00:29:53] Lior: And as, as more as I grew up in this industry as an operator, as sort of like a property manager without all the headaches of operation, you know, just acting as the owner relationship manager. I understood that if there was a platform, you know, back then when I was just dreaming about it, if there was a platform that will empower the property managers to become investment managers for their clients. I know that my parents and my loved ones can be in good hands because if those property managers that manage my grandparents' homes can tell them what to do based on, you know, what's happening with the property, when should they renovate, maybe, when should they sell, when maybe when should they refinance and cash out? [00:30:40] Lior: Or maybe when should they buy another property or any other question that is sort of like surrounding the investment life cycle or the investment journey, right? I know that their sort of like goal of retiring financially safe can be handled because there is no one else who will take care of that. The agent who maybe, you know, sold them that property, he has no vested interest in the long term. [00:31:05] Lior: He's doing a transaction and he's done. Out. The lender, same thing. He got the origination fees, he secured the loan, he's out the window and they're out. Nobody besides the property manager has a long-term vested interest in the wellbeing of the property owner. So for us, this is what motivates our entire team. We understand that if we'll be able to empower our partners, our property managers into investment managers, we will take care of our loved ones. [00:31:36] Lior: We will make sure that they will be in good hands and this is the why, because there is a gap that only property managers can fill. And this is that the gap of a missing investment manager for the investors that are the least experienced, that need the guidance the most, this is what we wake up for, this is what we work for. [00:32:00] Lior: This is everything that, you know, leads in every decision making intersection or like point in our company's life cycle. Yeah, I love it.  [00:32:08] Jason: This is why we come to leaders. This is why people come to a property manager. They're looking for leadership, they're looking for guidance. And when you're at that peak of customer satisfaction, customer service, that's where you are an advice giver, where you're giving advice, not just like the title of this episode is from Rent Collector to Asset Manager, and the idea is: [00:32:32] Jason: if you can go from just being somebody that keeps the rent coming to helping them manage the asset, you are already head and shoulders above other management companies. So if you can present yourself as an asset manager, and I've had a podcast episode with a client who's very good at doing this, he is able to assess their property. [00:32:51] Jason: We have this really cool tool called the ROI calculator. He'll help show them whether it's performing properly, what the long-term benefits are. What the tax benefits are, and so he can help them assess the property and they already just view him as an expert instead of wanting to work with any other management company. [00:33:08] Jason: So a lot of you feel like you're competing with other management companies because you're doing cold lead marketing stuff that probably doesn't work very well. And if you're doing that, reach out to DoorGrow, we'll help you fix that problem. But there's plenty of business out there. There's no scarcity. [00:33:20] Jason: But if you do feel like you're competing with other companies, one way to set yourself head and shoulders above the rest is to no longer be a property manager that just collects rent and coordinates maintenance, but to be an asset or portfolio manager for this investor. So, how does Blanket help with this? [00:33:37] Lior: I think we nailed it. We are right on point. And I love,  [00:33:40] Jason: I love it. I mean, everyone needs to realize this is the motivator. This is the reason. Because property managers, if you want to have an easier time closing deals, you want to retain clients, keep clients trusting you, and if clients trust you as an asset manager, they're way more hands off. [00:33:56] Jason: They don't try to manage the manager, they stop trying to micromanage you because they look at you as the advice giver and as the advisor instead of thinking, this is just somebody that works for me that I now need to manage and make sure they're not stealing from me and they do it my way.  [00:34:11] Lior: Exactly. [00:34:11] Lior: So we are really tackling this mission from two angles and the understanding here is that. As you said, if you are acting as a trusted advisor, if you're acting as an asset manager and your clients appreciate you as one, you will have less churn and you will grow a lot faster. So when we're thinking about these two, you know, functions of your business, on the one hand churn and on the other hand, growth, these two things always go together in property management. [00:34:47] Lior: Why? Because if we're looking at the average,  [00:34:49] Jason: and let's explain churn real quick for, because some people, this is a new term for them, they're like, what does this mean? Churning? So churn means you're losing business, you're losing clients, they're churning out. So this is the rate at which you're losing clients every year. [00:35:03] Lior: Exactly. Exactly. It's how many doors you lost technically, again, no matter what the reason, but like you lost the door, you know that's churn. So in property management there is a very unique and frustrating thing is that you'll always have churn. You can never lower to zero. Why? Because life happens. You might have a client that's super, super happy with what you're providing. [00:35:27] Lior: He loves you. He loves the relationship, he loves the service. He's getting everything from you, but suddenly life happens and he needs the money, he needs to sell that property, unfortunately. It has nothing to do with your performance, it's just his life. So that property is going to be sold and you're going to lose that, so you'll have churn. [00:35:46] Lior: So in property management there always be churn and it's something we have to accept. So that means if you can't, you know, really lower churn to zero, that means you always have to have a growth strategy to offset the doors that you're still going to lose. Yeah. So growth and churn, and. Or the opposite of churn, which is retention. [00:36:10] Lior: Okay. Growth and retention and property management have to work together always at all times. On the one hand, if we're like, imagine a bucket of water and your task is to keep in full and you have a hole at the bottom so it's leaking. Okay? Yeah. So you always have to work on closing that leak. [00:36:31] Lior: But you always have to keep pouring more water to keep it at the same level. That's pretty much the secret. That's how Blanket is built. We have two packages, one called Retain and the other called Grow. Very simple not too complicated on that front. And each one has various features and various products to help you achieve that goal. [00:36:53] Lior: So, for example. And by the way the combination of these two, this is what allows you to be that ultimate asset manager to your clients, right? That can help your clients, first of all, optimize their portfolio and generate more cash flow, and forget about a lot of headaches that come with property investing, but on the other hand, help them make more money by expanding their portfolio, buying more properties, and growing it. [00:37:20] Lior: So the combination of these two packages, that's what helps you allow, you know, what helps you be an ultimate asset manager. Now, what do each one of those packages do? So the Retain package gives your clients a branded investor dashboard. So it has your logo, it has your face, nobody knows who Blanket is, and that investor dashboard gives your clients real time performance metrics. [00:37:42] Lior: It allows them to see how their properties are really doing. Through an integration with their property management software and through pulling a lot of data from title companies, public county records, and national data providers that allow them to really see every property related transaction in real time from their mortgage payments, their property taxes, their insurance, their HOA and everything that you're tracking as well in your property management software. [00:38:07] Lior: So that way they can see exactly what's their net cash flow every month. They can see their property's value and how much it appreciated this month. And they can also see how much equity they have in their homes so that whenever it's time for them to take the next step, they can quickly press on the cash out button and refinance and extract the equity that they have in those proceeds and buy another property with that. [00:38:30] Lior: So that's part of the retained package that is owner facing. All the rest of the features are property manager facing, meaning your team is going to use them. But one thing I forgot to mention on that front, on the sort of like investor dashboard that your clients are getting, we also are doing what we call white labeled email communications. [00:38:52] Lior: So remember that story of me handling owner communications for property managers? This is where it comes from, and the understanding that your clients are used to a very bad, sort of like foundation of communication, which is I'm either getting an email about me having to pay for something I need to fix right now, and you're asking, you know, my money, or I'm getting an email with the owner statement, with that accounting view that I can't really understand and I'm getting just more confused instead of actually getting value from it. [00:39:24] Lior: Plus, it never shows me the full picture because it only shows me, you know the fees that you're charging, maintenance and like the rent, I don't see exactly how my property is doing. So it's really not a value. So like this is the foundation of the relationship. So if you are not providing your clients with additional positive touch points, how can they appreciate what you're doing for them? [00:39:45] Lior: because that's what they get. It's like, it's very the energetic I would say, you know, frequency of, from all these emails and touch points, getting them is negative. Like that's what they get. So what we're also doing, we're doing white labeled email communications as well. Again, it's your logo, it's your profile, it's your name that sends them, for example, a monthly report or update on how much their property is appreciated in value. [00:40:08] Lior: It sends them, you know, some like tips on how to utilize the platform and how to really be on top of things and always be in control of how your properties are really doing. A lot of these things that are just, yeah, just like, it's automated. You don't have to do anything. So like, it just gives them more transparency and feeling of, I'm in control, right? [00:40:28] Lior: Like I'm in control. I know how things are doing, like, and if there's something I need to do,  [00:40:32] Jason: which reduces their anxiety. The number one reason owners are constantly calling you, being interruptive, trying to micromanage you, is because they are anxious. Exactly. If you can reduce their anxiety. By increasing their awareness and their trust in you, it's a no brainer. [00:40:47] Jason: It's going to lower your operational costs dramatically.  [00:40:51] Lior: Exactly. So that's on the owner facing side of things. In the retain package, the team facing sort of like tools, they provide you two main things. There are two products within the retain package that your team is going to use. One is our portfolio manager. [00:41:06] Lior: Think of it as like an asset management dashboard. And the other one is our AI risk manager. So this one, you know, think of it as like your churn, you know, mitigator, and each one of them provides you two aspects of the same owner. The asset management dashboard shows you the health of every owner's property. [00:41:29] Lior: The churn manager or the risk manager shows you the risk of every property of churning. So the asset management dashboard will show you. Right.  [00:41:39] Jason: So the risk of them that like how likely they are to maybe start paying attention to maybe selling it, things like that.  [00:41:45] Lior: Just leaving, yeah. The risk of them leaving. [00:41:47] Lior: So, okay, let's maybe start with that because that's really, you know, one of the coolest products that we have. So the AI Churn Manager technically shows you the churn risk of every owner. Okay. Pretty much the risk of every owner from leaving you with ai, which takes in a lot of data. A lot of data from the communications with that owner to the property performance of that owner, everything that goes into whatever is related to that owner is taken into account and then it shows you the risk, but it also shows you the client value of that owner, meaning how much revenue this owner is generating your company. [00:42:25] Lior: Because we're integrated into a property management software, we know that revenue per unit of every property, so we can tell you how much every owner is worth for you. So the combination of these two elements of the churn risk and the client's value can really give you the ability to prioritize on whole, on who you are going to focus on first, and then you can really focus on the ones who are at high risk and high value. [00:42:50] Lior: And now what are you going to do next? Next, what that AI Retention Manager does for you is it also tells you exactly what to do to retain this owner. For example, let's say you have an owner that has a property that's currently undergoing a renovation, and he also has a mortgage in place, so he's losing money every month. [00:43:10] Lior: He's stressed. He might be thinking to himself, you know, why did I get into this whole thing? You know, I'm just losing money. I'm taking money outta my pocket every month. It's painful. So the AI will notice that and tell you something like, Hey, Jason, because A, B, C, D, what he should do is send this owner a link to his performance, which is one of like the features we have in that investor dashboard is like the forward looking performance of this property, right? [00:43:35] Lior: Send him a link to his performance so he can see that he should hold onto this property and not sell it right, because he's going to make a lot of money and waive two months of management fees. And again, those fees wouldn't cover for the losses, right? But it would show the owner how committed you are to his financial wellbeing. [00:43:54] Lior: So those are the things that the AI can tell you to do based on the retention policy that you will set in the beginning by answering questions that the AI will ask you to understand how you're thinking, what's your approach to retention. And lastly, when you'll see that recommendation, it will also draft you an email or a phone call script with your tone of voice. [00:44:15] Lior: So all you have to do is like literally hit send or just call them and read the script. So that's what the ai retention manager does for you. Okay, cool. And the asset management, you know, dashboard, which is that portfolio manager, that shows you just the overall performance of all your properties. And it can show you, for example, which properties are underperforming, meaning which properties are in negative cash flow position, so that you can reach out to these owners and tell them something like, Hey Jason, I see that this property is really not doing well. [00:44:42] Lior: We tried this, we tried that. We tried this. Why not think of 10 31, exchanging this property. Let's change it to a better property, one that wouldn't have all these headaches that we're going through. Two, it will be able to yield higher cashflow for you because we'll be able to charge a higher rent, you know, property in a better condition, so less expenses, and three, maybe even this will be a property in a better location, so more appreciation, potential, right? So like three wins for you, Mr. Owner, and to me, two wins because I'm getting the commissions maybe from both sides, right? Plus I'm getting a new door that might have a higher revenue per unit. [00:45:21] Lior: Or maybe there's enough faculty or which just more operational  [00:45:24] Jason: cost. Yeah, just easier to deal with. So like it's a winner. Also, maybe you could convert all the shitty properties in your portfolio and the easier properties to deal with.  [00:45:34] Lior: And that's the thing I always tell to all of our clients, think of this as like your blueprint to building the portfolio of your dreams. [00:45:42] Lior: Because it shows you which properties are underperforming. It shows you which properties have a high maintenance income ratio. So you can see which owners are really spending a lot of money on maintenance compared to how much money they're making in rent. And by the way, if, for example, if you have a maintenance division or you're charging markups on renovation, those properties are an additional revenue stream that you cannot reach out to all those owners and tell them. [00:46:05] Lior: Hey, Jason, like we're spending a lot of money on maintenance in the past couple of years. Let's think about, you know, reinvesting some of that cash flow and, you know, improving the property's condition, which is, you know, revenue for your company as well. So that what that, you know, asset management dashboard allows you to do is to see which properties are performing well, which properties are performing, you know, bad. [00:46:25] Lior: And for those that are performing well, you'll see things like, you know, which owners have a lot of equity trapped in their home? So that maybe when interest rates go down a little, you can reach out to them and say, Jason, like, look at this. Remember you said you want to build, you know, to grow your portfolio? [00:46:40] Lior: Interest rates have gone down right now and you have like $300,000 in equity. Let's step into that equity refinance, take the proceeds and buy another property in our area, which we have access to a lot of off market inventory here, which leads us to the grow package now. So that's the retain  [00:46:57] Jason: package that grow package. [00:46:58] Jason: I'll run through it quickly. I want all of my clients listening to this to be using Blanket like I want they all should be. This just is an absolute no brainer.  [00:47:08] Lior: Yeah. We definitely, by the way, it's not like I want to also give a shout out to all of our clients and all the folks that were with us from the start. [00:47:15] Lior: It's not like we are, you know, so smart and we had the solution for everything. This is a lot of hard work and sweat. By listening to all of our client's feedback and what they need the solutions to their like day-to-day problems and needs that they always experience and just never have the opportunity to really do it at scale. [00:47:33] Lior: Right? So, yeah. Back to the growth package. So that was the retained package, just as a summary. Two owner facing, you know, propositions, which is the investor dashboard and the branded owner communications, and two propositions for your team, which is the asset management dashboard and the AI retention manager.  [00:47:51] Lior: On the growth package, you also have two owner facing tools. One is the investment property marketplace, which is also white labeled with your logo. And this marketplace technically shows all your clients because it's closed only to your clients or anybody you invite to it. And we'll cover that in a second. But your clients who are in that marketplace see all the properties, all the off market properties that are for sale in your area. [00:48:16] Lior: So that way whenever they decide to buy another property, that will be a property that you're going to manage for them. So the marketplace. Acts as like this, you know, main tool for number one, capturing owners who want to sell. Remember what we started, we, you know, we want to capture the owners who are selling so we can at least, you know, get that commission or better get that commission and sell it to one of our other clients and retain the management of that unit. [00:48:41] Lior: But it also allows your clients to buy more properties. Now you're probably asking, you know, okay, where do those properties come from? So we source inventory on a national level from the largest wholesalers, turnkey providers, home builders for sale by owner feeds, anything that's off market, we are pretty much sourcing it across the country  [00:49:03] Jason: Is Blanket using investors that they can list their properties in this as well?  [00:49:09] Lior: So your clients, whenever they list their property, they will be at the top. They are what we call the exclusive properties category. So they are at the top. [00:49:17] Lior: We are pushing them always front face and center. They're the first ones for all your other clients to see, to increase the chances of them buying that from your clients and retaining the management of the unit. So all those properties that we have are all off market and. Yeah. Then this allows you not only to give it to your clients, but you can also invite anybody you want to it. [00:49:37] Lior: So maybe you have a list of leads that you bought in the past, you know, some cold leads or whatever. Or maybe you have friends and family that are interested in buying a property and working with you, or maybe you're going to like a BiggerPockets, you know, meetup or conference with investors or whatever. [00:49:51] Lior: They're always on the hunt for off market properties. So what you can do, you can invite them to the marketplace as a prospect. So like as a visitor, and once you invite them. And they log in, it appears as a prospect lead that you can then call them and say, Hey, Jason just saw you logged into our marketplace. [00:50:07] Lior: Hope that you liked it. By the way, if you have other properties in our area, I would love to send you some, you know, special friend, you know, discount for our property management services. And now you have a different conversation that is based on, you know, what your brand can offer them. So that's the marketplace. [00:50:24] Lior: And as you can see, the marketplace, technically what it does, it generates you leads, buyer leads, seller leads, prospect leads, et cetera. And what we provide is also sort of like a CRM feature that allows you just to keep track of all those leads, engage with them, or integrate with your existing CRM. [00:50:40] Lior: So folks might be using different systems we can integrate and push all those leads to your system. And lastly, the last feature that is also used by your team, by your BDM, or by yourself if you're starting out, is what we call our referral management system. So this system takes in all the agents in your area and pulls in information about them from the MLS and many other sources, and shows you, for every agent in your market, how many transactions they sold in the past two years, how many years in business, what's the average price of the properties they're selling, their contact details, their website, everything you need to actually start increasing or expanding your referral network that you have already in Blanket. [00:51:21] Lior: So what you do then. You could start reaching out to them, sending them emails from the Blanket system. And whenever they respond, you get on a call, you offer them, you know, to partner up and pay them referral fees for any client they're sending. And then you are giving them also a user in the system. And that's one of the interesting things. Today, agents are struggling, especially buyer's agents, which are normally, you know, the younger ones in every brokerage because the listing agents are normally the brokers and the most experienced ones. [00:51:48] Lior: So like buyers agents are having a hard time today with interest rates and with everything that's happening. So you can position yourself as their exclusive off market inventory partner, which they can leverage to be winning with their potential clients. So that way whenever you invite them as a partner, you're giving them access to off market inventory that they can't find anywhere else. [00:52:13] Lior: And that way whenever they bring on clients, they're sending them through the system and with a click of a button directly to you, you get those leads. They get paid through the system with that referral fee that you've set and agreed to with them, whether it's $500, 250, whatever. And the cool thing about it is that it has also automated updates to the agent every time one of the referrals inquired about a property they want to buy or to sell, assuming you promise them, you know, to return that lead back to them when it's selling. So that way you are making them happy. Those referrals are happy and you are able to really grow, you know, your referral network with everything within your ecosystem. [00:52:51] Lior: And be that center of the ecosystem, be that asset manager. Nice. So that's the goal package as well.  [00:52:57] Jason: That's super awesome. So cool. This Blanket sounds like an awesome tool. You've shown it to me. I think it's really a brilliant idea. I think every property manager should be using it. It's a no-brainer. [00:53:08] Jason: How do people get started with you? How do people get in touch?  [00:53:12] Lior: So you can either visit our website: Blankethomes.com and just schedule a quick, you know, 15 minute discovery call. You know, just listen to what we can offer so we wouldn't waste your time. And just understand if it's the right thing for you. [00:53:26] Lior: And then you can either just, you know, send me a LinkedIn message, send me a dm, pretty much on every social media platform. I'm not really responding very fast. And we could just get on a call. And I also invite anybody that wants you to just, you know, even if they're not interested in Blanket, right? [00:53:41] Lior: Like if you're thinking to yourself maybe it's too much for me. Maybe it's too expensive, I don't have the bandwidth right now, but you want to brainstorm about, you know, how to be more investor, you know, investment manager mindset as like guided property manager, how to be more of an asset manager. [00:53:56] Lior: This is my passion, this is what I've been doing my entire life. Like, if you want to just brainstorm, shoot me a message. Like I can talk about this for hours, so, you know, I'll be happy to help anybody that needs that. Even if you're not a Blanket client, again, you don't have to be a partner of ours to really just, you know, get inspired and, you know, learn from other people's mistakes. [00:54:14] Lior: And we've done quite a few.  [00:54:16] Jason: Awesome Lior, thanks for being a guest here on the DoorGrow Show podcast appreciate you hanging out with us. So, if you are watching this and you felt stuck or stagnant and want to take your property management business to the next level, reach out to us at DoorGrow, also join our free Facebook community. [00:54:33] Jason: It's just for property management business owners at doorgrowclub.com. And if you've found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it alone, so let's grow together. Bye everyone. 

This week, Jen and Pete noodle on the idea of industry standards, and if / when they should be followed.Specifically, in this episode Jen and Pete talk about:What is an example of an industry standard that should be followed? And what is one that should not?How might we think about the context of an industry standard?Why might following an industry standard actually be a form of hiding?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Brand strategist and second time guest, Hilary Hartling returns with fresh insights on building magnetic brands that reflect who you are and speak to who you serve. In this powerful conversation, she and Lesley Logan talk about how energy, clarity, and authenticity are at the heart of every great brand. Hilary also shares tips for avoiding branding ruts, using AI without losing your voice, and why consistency is more important than perfection. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co.And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Why brand energy creates stronger emotional connection.How to use and integrate AI to amplify your voice.Why consistency is the true magic behind standout brands.Why figuring out your “why” matters more than your process.How to identify and attract your ideal client with clarity.A powerful tool for reconnecting with your purpose and message.Why launching with clarity leads to faster, more aligned sales. Episode References/Links:Ep. 57: Hilary Hartling - https://beitpod.com/hilaryhartlingHilary Hartling Website - https://hilaryhartling.comHilary Hartling Instagram - https://instagram.com/hilaryhartlingBrand Vision Meditation - https://beitpod.com/brandvisionmeditationGuest Bio:Hilary Hartling is a Brand & Messaging Strategist who helps entrepreneurs build captivating, heart-led brands that deeply resonate with their audience. With over 15 years of experience as Vice President of Integrated Marketing & Synergy for powerhouse film brands like Disney, Pixar, and Marvel, Hilary now brings that blockbuster-level strategy to mission-driven business owners. Through her signature programs and intuitive approach, she helps clients translate their vision into messaging that feels authentic, aligned, and magnetic. Whether through one-on-one consulting or her Brand Polish Academy, Hilary empowers creatives and coaches to articulate their unique value, attract right-fit clients, and show up consistently with confidence and clarity. Her work is rooted in both strategy and soul—because when your brand reflects your truth, success becomes inevitable. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/ Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Hilary Hartling 0:00  What you think about your brand and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience.Lesley Logan 0:16  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.Lesley Logan 0:59  Okay, Be It babe. This, this is the podcast for your business that you always needed. So I know a lot of you are trying to start a thing. You have a thing and you get stuck. You get stuck, you get in your own way. And my guest today, the reason why I freaking love her is that she is brilliant beyond brilliant when it comes to the strategies and ways to communicate who you are and what you do, but she also has this equal way of being energetic and like who you are and affirmative and meditative. And so I really love her, because sometimes I feel like the business world can just feel extremely masculine, and it's a lot of like, do, do, do, do, do, and just like, spit this out and do this thing. And she is very much like, what's on your heart and who's, what's on their heart, and how do we actually connect those? So she is the one and only Hilary Hartling. She is amazing. If you've been listening to podcasts for over three years, you heard an episode from her already. I promise you, this is another amazing episode. So even if this is the second time you're listening to her, you, your mind will be blown. I adore her and you're gonna want to do the meditation that she has. I totally know it. I'm downloading it. So here she is, Hilary Hartling. Lesley Logan 2:15  All right, Be It babe. It's been a while since we've had today's epic guest, but I honestly look for any time that I can be in this woman's amazing spaces, because she's wonderful. She's amazing. She is a rock star in so many ways, and she's gonna blow your mind when it comes to branding. So Hilary Hartling, can you tell everyone who you are and what you rock at?Hilary Hartling 2:36  Oh my gosh. What a welcome. Thank you, Lesley. And yes, I'm happy to be on Be It Till You See It again, but I'm a brand and messaging strategist for the modern entrepreneur, everyone who is mission-driven, passion-fueled, and is excited about attracting the right fit clients to their business with the right positioning, messaging and offers. So that's what I do for entrepreneurs. Lesley Logan 3:00  Yeah and you do it so well, and you do it in a way that doesn't feel like cookie-cutter or not authentic. Like, I think when people think branding, you know, we talked about this the last time you were on, they think colors, logo.Hilary Hartling 3:13  It's true a lot of times. People, well, people just aren't, they don't have to know everything about marketing and branding, right? Like, that's why, you know, I exist as a branding expert. It's like they don't, they need to be educated about what's included, what's involved in branding your business, and the most out there thing for people to see first might be a logo, might be colors, or might even be like a tagline, right? So, but there's so much more that goes into it, and I do, I try to really infuse, find out from each individual business owner, whether it be like I'm doing a group program with my course, or I'm doing one on one, I always want to find out what the vision is for that business owner so we can translate that into a unique brand for them. Even if I'm working with a ton of photographers, right? They're all photographers. They're all going to have a very individual, unique brand, because that's the point of creating a brand. So it stands out.Lesley Logan 4:07  Yeah. And I think like, like when I think about being it till you see it, I feel like, the way you talk about branding, the way that you see it, it's almost, it is almost be it till you see it with your brand, because you're kind of figuring out, like, how do I want people to feel? How do I want them to, to, what do I want their experience to be, and the business that I'm creating that they haven't yet had, yet? Hilary Hartling 4:33  Yeah, I feel like my whole business as a brand and messaging strategist is I'm helping these business owners, be it, their brands be it so that they can articulate their most authentic selves, step into their personal power, build a brand that really, truly resonates with their ideal audience. So and it comes from my belief, too, that I think every brand has an energy to it, and every business owner has an energy. And that is what radiates out when you focus on harnessing that energy. That's when you captivate your audience. Lesley Logan 5:06  Yeah. And I so, okay, before we get like, ahead of ourselves, how did you get into this? In case people haven't listened like, I don't know, my God, three years ago, let's remind everyone your amazing journey. Hilary Hartling 5:18  Yeah. I mean, I really started my, the bulk of my career in corporate for a Fortune 50 company that a lot of people have heard of. It was at Disney. I worked for 15 years at Disney as an integrated marketing and synergy executive, but within that role, everything in my role at Disney sort of led me to what I'm doing now for entrepreneurs, it's really this idea of understanding a brand and what it takes to not only be consistent, but to continually inspire your audience, create fans, and keep them coming back for more. So anything that you could learn from like the Disney brand, you can apply that to your own small business. That's what's really cool. Lesley Logan 5:58  I mean, I think it's so true, because it's like, first of all, you know, getting the first customer is the hardest part. Like, getting someone to trust you enough to spend dollars with you is so difficult, but then you've got to also keep them coming back for more. And sometimes people get so obsessed with just continue to get new customers versus, like, inspire their current clients to still participate in the brand. I want to go into the energy a bit more, because I feel like people don't think of it like that. They think this is my business. These are my goals. This is what I'm here to do. And they don't take in to account their energy. And so how did you figure that out? What was that experience like when you discovered it's an energy? Hilary Hartling 6:41  Yeah, I mean, I've always been into energy, so there's that. But honestly, like, I call it the reciprocal energy flow, right? It's like the energy you put out is what you get back, and that leads to all the things, right? What you think about your brand, and what you believe in for your brand is what your audience is going to reflect back to you. So that's why it's good to define the kind of brand you want to share, what do you want it to be known for, and then really understand how to mirror your audience, right, so that you are understanding what they need, and you're meeting them where they're at, but that you don't, as a business owner, because sometimes, you know, it's up, up and down with, with businesses and entrepreneurship. We know this, but when you find yourself in that rut, how do you pull yourself out of it? Because that rut can lead to more rut if your negative energy is being put out there. So it's, it's like energy, to me, is everything, because energy is the feeling. Energy is the experience. You can't captivate or enchant or delight your audience unless you know what's going to make them perk up and pay attention, what's going to hit them in their heart center, right? Like, really tugging on those heartstrings. Like, if you watch Super Bowl commercials, like, I wasn't actually overly impressed this year, but.Lesley Logan 7:59  I skipped them. I figured the best ones would come forward. Hilary Hartling 8:02  The one, the ones that always get me is like the Clydesdales for Budweiser. And this year, it was like this little baby Clydesdale who was jealous of like the big, full grown ones who got to carry the cart with all of the Budweiser kegs. But there was a keg that fell off the back, and he's like, I'm gonna do it. And he jumped the fence and he rolled that sucker all the way to the destination. Was like, I did it. And it was like, it's just so cute and so fun. But anyways, anything that could tug on your heartstrings, that's an energy. You're deciding the energy you want to create with your brand, with your audience, and it's the energy that's going to pull people in, right? That's what's becoming magnetic for your audience. It's all about the energy. Like, like, I think everything is, but you won't find yourself in your flow unless you've decided to define what you want that energy to be for your brands. Lesley Logan 8:54  Yes and I love you highlighted, like, if you're in a rut, and that's energy you're putting out there, that's not really, that's just going to lead to more ruts, because, like, the attraction, how many of the clients do you really want that are also attracted to a rut?Hilary Hartling 9:09  Like, if you're going around saying every single day, like, well, this just isn't working for me, right? Well, then you're going to attract people who doesn't think your service works for them, and so they're not going to buy it.Lesley Logan 9:18  Right and then, and then it becomes a self-fulfilling prophecy, because that's what you're surrounding with. Hilary Hartling 9:23  Yes. Lesley Logan 9:24  Oh my God, this is, I'm obsessed. Okay, so first of all, I think the other thing that I want to highlight what you said is like the energy that they want to feel, what's going to tug on their heartstrings, I find a lot of people, as they're trying to create what they want to be their brand, or maybe they're in it, I find they get really stuck on, what do the people want? What do the people need? I actually think that they know. I think deep down, they know. I think they're a little scared to admit it, because then what if they're wrong? Or, like, what if they now that they know, what do they do with this information? But how do we figure out, like, what's pulling on the heartstrings? Is it like a series of questions we ask, is it something about ourselves? Is it what our brand is doing? Because most people, they focus on here's my process. You book this call, then I do this with you, and then you buy this thing, and it's like that, that's great. You need a journey. But that's not what people are buying. They don't want the journey.Hilary Hartling 10:13  That's, I mean, it's, it's really, it is what Simon Sinek says. People don't buy what you do. They buy why you do it. The why becomes your brand story. The why becomes the why of your clients, too. It's focusing on, I've said this so many times with you and your audience, right? It's focusing on the benefits first, right? Not just the features or the process. That'll come, but the benefits, that's the thing that's like, what do you really, really want, right? And I I've done this comparison before, like, when I think back to my Disney days, I remember walking into these huge marketing meetings to kick off a new film that we're going to be working on. It's usually like a year out from release. And I remember, like, here's one example. We had the slew of sports movies for a long time. You know, Remember the Titans, and Miracle, and we walk into the one about The Rookie, which is Dennis Quaid, and he's the oldest baseball player to make the majors, and we sit down at the table, and it's a big joke at this time, because we've done so many movies, and they're like, okay, it's not a baseball movie. I'm like, okay, right? It's not. We have to remember this. It's not a baseball movie, no, it's a movie about second chances and never giving up on your dreams. Okay? It's not about the thing. It's about why people would care. Okay, that's what you need to focus on for your branding.Lesley Logan 11:35  Yeah, I love this. It's almost like you can't use what you do as part of the definition. Hilary Hartling 11:40  Right. That gets you, that gets you so far is like you have to be clear in your branding, right? A super big believer, and you need to clearly state what you do and who it's for, but that's just a positioning. That's not the inspirational part, that's not the why, that's not the what they take away from it. You have to think about the whole idea of what is keeping your ideal client up at night that they're so worried about that they're not getting right with that thing you can help with, and go from there. And a lot of times it does, it does help to start from a pain point, because if you just tell them the beautiful, amazing end result, they're not going to believe it, unless you relate with them on why they're struggling right now.Lesley Logan 12:20  Yeah, yeah, yeah. And that means you have to be vulnerable. Hilary Hartling 12:25  Yes, yes. You know, there's, there's something, you know, I'm in the midst right now, I'm updating and evolving my course called Brand Polish Academy, and one thing I'm going to add that I'm very excited about is some AI prompts for people, because once you know your brand strategy, you can put that into chatGPT and it can spit you out so many amazing ideas for your brand. You have to make sure they're in your voice. You don't want to take anything just as it comes out as it spits out, but you can figure out so much once you know your brand strategy, you can plug that in to say, I'm training you to be my brand voice and my messaging and understanding my ideal clients. And I know these are their pain points, so keep all of that in mind when you tell me X, Y or Z, right? Lesley Logan 13:12  Yes. I mean, I love that you're going to add that in because it is such a thing. My team has actually built the Lesley bot, which is like, it's trained on 10 million of my words. So, like, people can literally ask, ask at any Pilates business question. It literally it's, first of all, she's uplifting. She validates you, she repeats what you said, she points out what's really great. And then she gives you things, and then questions. And people are like, I don't want to use it. And I'm like, I'm going to tell you right now. I'm amazed at what she is putting out. She spits out way more than I can. I couldn't do it as fast as she can, you know, and she's trained on me, so it's all my stuff. But also they've used, you know, the chatGPT and things that are out there to be like, okay, here's some written work by her. Here is who we're talking to. Here's what this is. And now we need to tell people about X, Y and Z, and then doing it. Like, first of all, I had some, some things like, like I didn't even tell them we're doing this because they heard me one time say, I'm never going to let you do that. I love to write, because I do. I love to write, but I will say they finally showed it to me, and it's kind of amazing, because it gets out sometimes we get in our own head, and especially talk about the rut and the energy. If your energy is nervous or scared or this has to work, and if it doesn't work, I'm like, my business is failing. That energy is not going to help you write and tug on the heartstring. It's actually in the way. And so you almost need to use.Hilary Hartling 14:30  The extra help, a little helping hand. I agree. And by the way, let's back up a second, everything you just said that you preface like, you know it knows this about me and this about, all of that that you just said, that it knows that you had to put in there to explain, to create this bot, that's your brand strategy. That's part of your brand strategy. It's knowing enough about your brand to be able to explain it to someone, whether it's an AI tool or it's someone you're hiring for your business, or it's someone on your team, it's the only way you can create and present a consistent brand. And honestly, consistency is one of the pieces that creates the magic for your brand, because I promise you, not everybody out there is being consistent. And when you can be, you show up for people in a whole new light. Lesley Logan 15:16  Yes, yes. And I mean, consistency is so hard in general, let's just take your branding out of it, just being consistent with your morning routines or consistent in your life, it's not easy, but it is actually proven that when you are consistent with anything, you actually get what you want out of it. Hilary Hartling 15:32  It's so true. I don't know why it's so hard. It just is. I mean, even with the Pilates practice, right? Lesley Logan 15:37  Yeah. Oh yeah. I mean, people are like, I'm gonna come once a week, I'm like, that, that's great. You can never miss, and if you never miss, that is consistent. But, you know, more would be better. You know, like that would be consistent. But I think, like, people have a hard time with that. And so if people do what you say, and they're, and they're focused on the energy, and they're pulling the heartstrings, and they're being consistent, what is a reasonable timeline for them to know if it's working, what are the KPIs that they're using? Because it can't, to me, it can't be vanity metrics all the time. It can't just be like, oh, I got this many likes. Because if you're new to getting followers, you're not going to get a million likes on things like, you're just no, no one's going viral like that anymore, you know, unless it's like some dog video that's, you know, pushing, like, you know. So how do you do that because that, you got to keep the energy up and the belief up. So what do you think? Hilary Hartling 16:24  I mean, honestly, the biggest KPI is, are you booking clients? I mean, that's the biggest one, right? But also, you can look at things like, if you're creating a funnel, right, and you're introducing or inviting people into your brand, what's that first stop? What's that entry level thing? What's that free resource or lead magnet or low ticket offer. Are people buying that because you showing up saying, hey, I know you need this right now. So let me tell you how to do that for either this, only this much money, teeny bit, or let me give this to you for free, because I know this is on your mind right now. And if I relax your mind and you can make your shoulders go down about this whole topic, and you get some quick wins because I gave you this thing, then you're going to be more apt to come and find out more from me, from that brand, right? And so I think that is a very good tool, like, if your freebie is flying off the shelf, right? Whatever it might be off the digital shelf, even, then, that's a very good indicator. Now, there might be other things to tweak along the way, if then that's not converting into clients, but you always have the opportunity to, I think, first connect with your audience on a level that they care about. Because here's the other thing, you are the expert in what you do, right? But you could get caught up in your expertise and not necessarily say it the way your ideal client is going to understand right now, right? A lot of my ideal clients, they don't know that brand strategy is the solution. They don't even know that, right? And so you have to speak to them in the way they're talking about it, saying, like, gosh, I feel like my messaging is all over the place, or I don't really know how to talk about my business in a way that the right people get it. Like, what do I do about that? So some might think I need to hire a copywriter that could be a solve but a lot of times, people just haven't figured out the base foundation, solid brand strategy that leads to all the aligned messaging, aligned offers positioning that makes you stand out. And so it's a lot of education on my part too, right? It's like people just like we started at the beginning, people sometimes just think it's colors and logo. And it is not.Lesley Logan 18:38  Yeah. I appreciate you bringing, remind us like you have to know your business so well that you are an expert at what you do, or at least for who you help, you know, and you have to treat yourself as such, but also then you have to talk to people who aren't, not understanding that expertise. And it's really, really hard. An example is like a lot of Pilates teachers that I work with, they're like, I just want to teach advanced clients. I want to teach athletes, because they don'tknow how to move their body. And I'm like, so the journey of the people you'll work with don't know how to move their body, and so you can do that. And if you have connections to the NFL or the NBA in your town, by all means, go right ahead. They all need someone. But the reality is, is the most of us have to teach the public and the public in your area. And so there are people in your area who could become an advanced mover who don't know how to move their body yet. And so you cannot talk to them like people who move their body because they don't know that. They don't know that that's a solution to their problem. They don't that's the thing that's going to make them feel good. They don't know that that's the thing that will make them feel confident. And so people do talk in the wrong way, and then they go, no one's listening. And. Hilary Hartling 19:43  Yeah, I have a funny double-edged sword with my brand, where people love the fact that I have worked for Disney, and that grounds me as an expert in what I do, because I worked for a brand like that, but then that can also lead people to think, well, I can't approach her. Right? And so a lot about my brand is being very friendly and approachable and welcoming and inviting to see like I just did this, just a one week freebie last week, where I offered my list, and I think I did it maybe on Instagram, too. I said, just for a week, submit a question. I'm going to record a video response, just one branding question that you would like an answer to, and I will do a video response for you. And so I was recording video responses all week long. And people are like, how are you giving this away for free? I'm like, well, number one, it shows me exactly what my audience is thinking. So back to your point of like, how do you tug their heartstrings? It's knowing where they're at right now. And so every once in a while, getting in touch and doing a temperature check and asking, what's the thing that you would really like some help with right now? And all the questions were so, so different. Lesley Logan 20:51  Yeah. Also, brilliant everyone. You should steal that as a thing you can do is, you know, be like a freak you because you do find out what are they thinking about. You know.  Hilary Hartling 21:02  Yeah. That was my whole point. It's like market research, but also it's me connecting with my audience, too. Yeah. So when you stay in touch and you actually form these real relationships, maybe they're not going to book your service right now, but they're going to remember that, and they're going to come back when they really, really need your help.Lesley Logan 21:19  Yeah and that's the other hard part, right, of being a brand that is consistent, it's you have to be consistent, you have to make sure that they understand what you're there for, and stay top of mind, so when they're ready to pull the trigger they remember you.Hilary Hartling 21:33  Yeah. I mean, there are also other tactics, right? You can try to make them see that they need it now versus later. There's other things to do, but still, like, you still might get the, oh, this has been so fantastic. Let me go off and try this, or let me do this and I'll come back, you know, when I'm ready, or if I need, you know. So you'll never know where someone's at, but, and I've had people who I had a call with, you know, six months prior, and they come back and they're like, boom, I'm ready. Here's my money. Let's go. This is the time, right? Like, you just never know.Lesley Logan 22:04  Yeah, no, it's very true. And I think, like, thank you for sharing that, because we've had the same thing. You know, I worked in retail. I worked in high end accessories, and so of course, there'd be the people who came up, and obviously we made sales throughout the day that would be affordable prices on like, you know, $50 gifts, $100 gifts, like, that kind of a thing. But, you know, we really had to sell like, a $2,000 ring every once in a while, ideally every week. And there'll be people who will just come in and go, can I try that on? Oh, my God, I love this. And I would be like, oh, have you seen it before, because they're like about to buy, like, no, it's first time and I just really love it. And they'll just buy it. And there's other people who come and look at it for six months, and they're looking at it and they're putting it on, okay, and my birthday is in six months, and then they come back and they get it. And so it's like everyone is a little bit different, even in a brand that you're trying to attract. And so, you know, the patience that it takes, but also the belief in what you do. Do you have tools that you use to remind yourself why you do what you do? You know what I mean? Because, I'm like, people doesn't even like getting ruts and like, there are bad days. There's days where I'm like, is anyone listening, even though I have tons of evidence that we're doing a great job. There's just some days where you're just, I'm just getting hit over the head and getting a lot of rejection, so. Hilary Hartling 23:14  Well, that's just human, that's just human, and that's just the cyclical nature of business as well. But I think for me, it's always coming back to trusting my intuition and trusting myself, right, which is hard for some people, right? And it's, it's keeping the belief so, whether it be brand affirmations, right, just like you might do abundance affirmations or anything, it's, it's talking to yourself, in a way, and especially if you're having those negative thoughts, it's just like pulling those negative thoughts to the forefront, noticing them and reframing them so that you're not like stopping your energy flow like we were talking about earlier. But I always use intuition as sort of my own compass, and I think when you give yourself room and space to just listen, because there's so many times, especially with branding, where you're looking externally for the answers in terms of, I'm looking at this brand, of this competitor in my industry, and oh my gosh, why can't I come across that way? Or you're just looking for answers elsewhere, when a lot of times, if you just ask and you receive the guidance internally, in fact, you know what I just, I just created this week that your audience might love, is I created, for the first time, a meditation for my audience. It's a brand vision guided meditation. Lesley Logan 24:32  Yes, we're in, we want. Hilary Hartling 24:34  Yeah, anytime, so it's whether you're starting from scratch or you're an established business. It helps you with clarity. It helps you kind of step away from overthinking about your brand, so you're coming out of your head and into your heart, which is what we want from your brand, we want to be in the heart space, it helps you, like, envision the essence of your brand, how it feels, who it attracts, what makes it unique. But also, like giving you some clarity on your deeper purpose and that message you want to share. So I go through all seven chakras for your brand. In the meditation. It's a 20 minute meditation, and you just come away with whatever downloads you get. But you can do it as many times as you want, right? You might get something new every time. Lesley Logan 25:17  Oh, my God, we must link this. And this is amazing. Yes, I want that. And then also, I mean, I feel you need to do some brand affirmation cards. Like, I feel like you needed anything like a deck in you.Hilary Hartling 25:28  Yeah, well, you know what's funny is I used to do it when I like, I've gone back and forth on how I've done my online course. Sometimes I run it as a group program. And when I do that, I would put these brand affirmations. It's just like posts in our community Facebook group all the time. So I'm like, I should aggregate all those, because it's, it is, it's very helpful. And then it even, like clues you into a little bit of what you could focus on today for your brand kind of thing. Lesley Logan 25:52  Yes, I love that. I mean, my goodness, that could be its own lead magnet, or you could actually sell them as a deck you could draw. And it's like, this is what, you know, I just, I like a deck of any kind. Hilary Hartling 26:02  I do too. Lesley Logan 26:03  I just find them to be so fun. I don't even know what half the things mean. Currently, I drew a card from a deck, and it's a porcupine with lightning bolts and stars. And I'm like, unclear what I'm supposed to get from that, but I'm just gonna say you can, like, it have little things that can prick people, and you can be magical at the same time. I don't know what that card means, but, like.Hilary Hartling 26:20  Well, I would immediately look up the spiritual meaning of a porcupine. Lesley Logan 26:23  Okay, well, thank you for that tip. Yeah. It takes, as you, we've mentioned a couple times, it's the constant belief in yourself. You almost have to have a good healthy dose of narcissism, if there could be any kind of healthy narcissism, to remember that you're amazing. And since we are, most of us who are listening to this are not narcissists, you wouldn't be being it until you see it if you just think you are. So congratulations, you're not, if you're listening to this. But I think having some sort of reminder of who you are, why you do it, what you do, like we need those things for those bad days. Hilary Hartling 26:56  We do. We do. It's amazing because I even remember back to my first brand clarity in-person workshop that I did. And I I just found the workbook the other day, and I opened it up, and the first page, I actually put the song, I Believe, from The Wiz, which was the song that my theater company would sing every night before we went on to perform so that I believe in you, right? That's the main message of the whole song. But, like, it's a whole thing. But I put all the lyrics in there because I was like, this is so true. If you don't believe in your brand, why would someone else? Why would someone else? And you're putting your brand out into the world, and you're not like, asking people to love it, you're serving people. You're saying, I have this knowledge or expertise or product, whatever kind of business you have, and I know this helps you do this. It's worked for me. It's worked so for so many others. It can help you, too. If this is what you're struggling with, here it is, right? You never think about if you're in the grocery store. You don't yell at the grocery store because they're trying to upsell you at checkout with gum and candy. You're like, I might want some today, okay. Right? People sell to you all the time. You're on tons of email lists you don't even realize because you wanted the 20% off. Right? Like, it's, it's all sales. It's all business. People are used to that. People are used to you asking, people asking for the sale, because they would never imagine that if they expect value in return, that they wouldn't give you that reciprocal energy back, right? Lesley Logan 28:37  Yeah, I love that. You pointed out we don't get the grocery store. We just, like, we end up buying the stuff half the time. You know, we're and one of my old coaches, she was joking, she did this little, like, fitness challenge, and there was an add on that you could, like, it's called the bump everyone. There's a bump of the cart that you could add that on. And then they got to check out. I was like, well, here's a one time offer. And so she's like, okay, I'm gonna add that to cart. And then it's like, oh, well, if you got this, here's this other one time offer. And she got that, and at the end, she's like, I just want to pay like, I went from a $17 thing to paying you $217. I still wasn't angry about it. She was laughing. Because the reality is is, if you know exactly what your client wants, then first of all, you get to sell it to them, and you're not a manipulative asshole, because what you're giving them is what they wanted. It's going to solve the problem that they have, and you are the expert who can do that, and they get what they need. Otherwise someone else is going to sell them something shitty that you know because they didn't hear about you. They didn't hear that you existed. They don't hear what you have. And so you kind of owe it to them to not let the competitor who's not as good as you getting into their headspace. Hilary Hartling 29:43  That's so right, and that's where consistency comes into right? It's like your competitor might be, you know, 10 steps behind you, but they're selling out because they're showing up. So don't let the lack of that, I've been seeing all these Instagram accounts lately for like the introvert business, where you don't show your face, right? So it's all these Instagram feed posts where it's just like the backs of people's heads and or just like quotes and things, and that is like going gangbusters for whatever reason. I'm sure they're tapping into heartstrings all over the place, right? But it's just so interesting, because here's the thing, there's so many ways to do it. What you have to start with every time is understanding your business, your brand, so that no matter what strategy you want to employ for marketing or copywriting or website design, whatever it is, that it still feels like your brand for your audience, yeah.  Lesley Logan 30:37  And I think that's so key, like one of the things when we coach Pilates instructors, we're like, okay, who are you helping? Why do you want to help these people? How do you help them? I mean, there are people who don't sign up for our program because they can't get past that question. I just need more clients. I'm like, I'm going to tell you right now, there are 17 clients outside for you. You could get probably half of them if you can articulate how you can help them so you don't even have to care about it. You could just, if you could just articulate how you can help them, if that's how they want to be helped, they'll buy from you. You're holding yourself back by getting stuck and making it complicated. And it is complicated, but also, I think it's about being honest with ourselves. Why am I doing this? And you know, and I think some people might even feel maybe it's not enough to just want to help those people. Like, I feel like there's this pressure that we're all putting on these brands, and so we don't get these ideas off. I wanted to have you on, because I know we have so many listeners who are business owners or want to be business owners, and they do not get their business to the next step. Year after year, they're stuck in the same place because they won't just sit and answer those questions about that you've talked about in different ways that will help them identify so that they can be consistent. Hilary Hartling 31:45  Yeah. And the thing is, too is, like, it doesn't have to be perfect. I say this a lot too. It's like, don't wait for perfection, because it can't be perfect unless you put it out there to get feedback from your actual ideal clients, right? You can't tweak it unless, like, you've seen what resonates with them most. So you can't be scared to start either like it doesn't have to be perfect to start. You just have to be able to articulate some things about your business, what you do, who it's for, the benefit that they can take away from working with you, and maybe how you're different from other people in your industry. Lesley Logan 32:19  Yeah, I love that, because also, I find when people ask me what Pilates is I have a succinct answer, and I have teachers going, oh my God, I just love the way you describe it. I'm like, do you think that's how it came up the first time? No, it didn't. It was like, a fucking paragraph. And I was like, well, I gotta shorten that. You watch people's eyes glaze over, or, like, they start to look around the room, and you're like, I've lost them. That's, you know, I've got to figure out, like, how do I succinctly say who it is what I do and how I do it, so that if this person is interested, they stick around, and if they're not, neither of us are wasting our time. But to your point, you got to get something out there and try it out and say it out loud and get the feedback. Where people go, oh, it's like yoga, and it's like, oh, okay, I didn't explain it very well, because I explained it like yoga, so like that, you know. Hilary Hartling 32:59  Yeah, then you can perfect, that's, that's where the perfecting, meaning, the tweaking comes in, so that they understand even so you're more clear, and you can then make it more compelling for them as well.Lesley Logan 33:11  Okay, so I love you, and I just, I, you make, I mean, we've done so much greatness, because you make you want to, like, dig into my branding all the time. I'm just like, okay, let me. Hilary Hartling 33:20  It's so fun. Lesley Logan 33:21  Yeah, it's just really fun. What are you most excited about right now? Do you ever wonder, like, has everyone figured out branding? Are you? So what are you most excited about right now? And you say that the world needs you more than ever. What's going on the branding world? Hilary Hartling 33:32  I do think it's been shown over the last few years how valuable it is to not just run a business, but to build a brand, because it's brands that people fall in love with, follow, want to keep coming back to, and that's what you want to have a long lasting business. It means that you've articulated what you care about. Maybe there's shared values involved. People today really care about who they're buying from and consuming from, and so they want to know that you're someone that they trust and that you have some of the same beliefs or hopes or dreams. It matters, and your brand strategy expresses that about your brand. I just heard someone the other day mistakenly say something about, oh, I'm eating Ben and Jerry's, but I don't really like what they believe. I was like, wait, wait, have you actually gone to their website to see all the amazingness that they do for the social causes for their, and they went, and they're like, oh, they didn't know that. They had heard something and then mistakenly thought, oh, but I really shouldn't be eating Ben and Jerry I was like, no, no, no, no, no. Anyways. Lesley Logan 34:43  Everyone, keep eating the Ben and Jerry's. They're, they're, you know, saving the world. Hilary Hartling 34:47  Keep, keep eating the Ben and Jerry's. Yeah, no, I think branding is more necessary than ever. And I will say this too, because I do have clients who come back to me again and again. So there's, you know, one phase of brand strategy. Which is developing your entire brand strategy, and then it's coming back as you're evolving and growing. So I just had a husband and wife couple come back, and I've worked with their two brands separately, and now they're kind of combining into one, and they wanted to come up with who is our niche audience now, because we feel like we've spread ourselves a little too thin. What are our offers? Because we want to be known for the offers we're creating, and we want a signature one too. So that's what I did with them. We said, here's exactly who your audience is, and now because of that, we know exactly what they need. And here is the first thing they need, here's what it's called, here's how we're positioning it, here's how we're pricing it. Here's the promise for what they get. And we did that with three different offers, and they launched within 30 days and made $45,000. So because they got so clear that they understood exactly how to sell it.Lesley Logan 35:52  Yeah, can you just say it's almost like you're like, speeding up the process, you know, and it can feel like you're slowing down to take some time to go through this and get the clarity, but also then it just speeds up the process. Because once you're so clear, people know that you're for them or that you're not. Hilary Hartling 36:07  That's right. Lesley Logan 36:07  You know, I heard from another Hilary, who's a dear friend of mine, that, if you've hated in the human design. So right now, like, obviously, if you're into astrology, we're now, you know, in Aquarius and all that stuff, and that's its own unique energy about people. But if you believe in human design, we've been in the generator type of person for a really long time, which is very capitalistic. It's very like, you know. Hilary Hartling 36:28  I'm a generator. Lesley Logan 36:29  Yeah, I'm a generator, too. And I was like, I don't think it's a bad thing. I think we kick ass. But anyways. Hilary Hartling 36:33  No, we work hard. Lesley Logan 36:34  We work hard, we do things. But apparently, like, we're going into a projector type world. And I was interested in that, because one projector that I know, I felt like they just project their shit onto you, and so she's, she's a projector, and she doesn't do that. She actually is able to zero in and like, oh, this is what you're telling me, this is what I'm seeing, and hones it in really well. But what she said is, in a projector world, it becomes not individualistic in that we don't help people. We're not in a community, but that individual brands, individual businesses, are going to be the thing that people are focusing on, wanting to spend their time on. We're seeing this right now as people are like, oh, I'm not. I'm boycotting these brands over here because they don't represent my values. And so then finding smaller businesses who do. And so just the way you just talked about things. And this whole conversation where the world is turning, now more than ever, is the opportunity for all of us to shine, to not be in the shadows of these big brands who are making things either super cheap or were super for the masses, but for like, your individual thing, your idea, can actually work and, and we talked about this in the first episode. You all have to go back and listen to it, but even if you don't have a business, you have a brand, because how people think about you, what they feel when they're with you, all of that stuff is in there. And so I just really adore how you make branding feel like it's like sexy and I want to do it. Hilary Hartling 37:55  I actually think brand, I mean, I'm biased, but I do think branding is sexy, and it's you getting to really choose, right? It's your choice. It's your brand. What do you want to build? What? What do you want to leave your mark as? Right? That it's and it's not just mark as a logo. It's the legacy, it's the impression, it's what lasts, you know, forever. I mean, there's all different kinds of examples of branding and brands and stuff, but what's cool about it is it's meant to be different. So you get to decide how you want to be different and make sure that that's what resonates with your audience. Because it's not all about you either, right? It comes from you. It starts with you. You're defining it, you're shaping it, but you're shaping it for your audience. And so being really clear on that as well, because you said there's so many people who get stuck and stopped there, which is why, why there's been 500,000 ideal client worksheets and, right, identify your target audience and it seems like, okay, I know that, but when people really get down to it, they need to redefine it every time for themselves to say, like, no, this is really who I know I serve. It's just like the two clients who came back to me, you know, they served so many different kinds of people, but they decided, no, who we serve best are coaches, and that's what they went with, right, and being so specific helps the brand become more relevant, more resonant and more compelling for people to understand it, get it and buy it. Yeah.Lesley Logan 39:25  Yeah, oh my gosh. Okay, Hilary, well, you know, another amazing conversation with you. We're gonna take a brief break, even though I could talk to you forever and find out where people can find you, follow you, meditate with you. Where do you hang out, Hilary? Where is this meditation? Where can they, like, you know, work with you? Hilary Hartling 39:44  I would say two places. First, my website. So it's hilaryhartling.com H-I-L-A-R-Y-H-A-R-T-L-I-N-G dot com. If you go to the announcement bar on my home page, you click and you download the free meditation. The other places I'm always hanging out is Instagram, and it's the same. It's @HilaryHartling, no spaces, no dots, no nothing. And the meditation is also linked in my bio on Instagram, so you can go grab it for free right now. Lesley Logan 40:11  I think that's beautiful, as are you. Thank you so much. Before I let you go, you've given us a lot to think about, but bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?Hilary Hartling 40:23  Figure out what excites you and follow it. So when you can wake up excited, you are in your flow. When you're in your flow, you not only attract what you want, but you become a magnet for the best people, opportunities and growth. Lesley Logan 40:38  Yeah, yes. Oh my God, that's so succinct and so wonderful and absolutely useful in everything. Ah, guys, how are you gonna use these tips in your life? Share this with a friend who wants to start something. Share this with a friend who has a business. You, you, this could literally be the conversation they need to hear to actually reach the people they want to reach. And Daniel Pink said, if what you do solves a person's problem and takes them out of pain, you have a moral obligation to sell it to them, moral obligation, and the only way that they can hear about you is if you, if you've gone through the things that Hilary is talking about. And so, let her help you. And until next time, Be It Till You See It. Lesley Logan 41:15  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 41:58  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 42:03  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 42:07  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 42:14  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 42:17  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of Grow a Small Business, host Troy Trewin interviews Dr. Lynda Dean-Duru, founder of Ashburn Children's Dentistry, based just outside Washington, D.C. Dr. Lynda shares her inspiring journey of healing her own sleep apnea without surgery and how it led her to pivot her practice toward airway-focused pediatric care. She explains how early intervention in children's breathing and sleep issues can transform their long-term health. Tune in to hear how she's making a global impact by helping kids breathe better, sleep deeper, and live healthier lives. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Dr. Lynda believes the hardest thing is staying focused and committed to your vision, especially when it's not popular or easily understood. For her, the challenge was sticking with an innovative and nontraditional model of pediatric dentistry despite obstacles. What's your favorite business book that has helped you the most? Her favorite business book is "Start With Why" by Simon Sinek. She values how it emphasizes understanding and communicating your purpose, which has been crucial in leading her team and connecting with patients. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dr. Lynda highly recommends The Ed Mylett Show for its personal and professional growth insights. She also listens to Tony Robbins and Dean Graziosi, and uses ChatGPT to help organize her thoughts and explore ideas in her business. What tool or resource would you recommend to grow a small business? She recommends becoming great at telling your story with conviction. She emphasizes the power of storytelling to connect with patients, build trust, and market effectively—something she has used to grow her own practice. What advice would you give yourself on day one of starting out in business? Dr. Lynda would tell her younger self to believe more, be patient, and stay persistent. She reflects on the importance of self-confidence and trusting your vision, even when others don't yet see its value. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success is changing the trajectory of a child's health, not just fixing their teeth – Dr. Lynda Dean-Duru Tell your story with heart—that's how people truly connect – Dr. Lynda Dean-Duru Most lifelong health issues start in childhood—we just have to know what to look for – Dr. Lynda Dean-Duru      

Despite the fact that so many of them make it look easy, the daily lives of senior U.S. military leaders can be incredibly demanding. Laura Weimer examined how senior leaders manage their well-being (or, at times, struggle to do so) amidst these demanding careers, and she's in the studio with host JP Clark to share her discoveries. Drawing from her research, Weimer highlighted the unique pressures of senior roles, including frequent relocations, intense scrutiny, and the weight of consequential decisions. She also discussed the inevitable challenges of mid-life, such as caring for aging parents and navigating evolving family dynamics, which compound work-related stress. Weimer's key takeaway? Developing a strong sense of identity, meaning, and purpose is essential for fostering resilience and sustaining leadership effectiveness. I don't know if necessarily it's the Army's job to help us figure out our identity. I do think it would be valuable for the Army to acknowledge the value of those conversations and maybe even prompt those conversations. Links to resources referenced by Laura in the episode: Joe Byerly, “Learning to Live a Halfway Interesting Life,” From the Green Notebook (March 19, 2025) https://fromthegreennotebook.com/2025/03/19/learning-to-live-a-halfway-interesting-life/  Briana Barker Caza, Lakshmi Ramarajan, Erin Reid, and Stephanie Creary. "How to Make Room in Your Work Life for the Rest of Your Self." Harvard Business Review (May 30, 2018), https://hbr.org/2018/05/how-to-make-room-in-your-work-life-for-the-rest-of-your-self Cal Newport, “The Most Important Piece of Career Advice You Probably Never Heard,” Cal Newport, May 21, 2008, https://calnewport.com/the-most-important-piece-of-career-advice-you-probably-never-heard/ Nick Craig and Scott A. Snook. 2014. “From Purpose to Impact.” Harvard Business Review, May. https://hbr.org/2014/05/from-purpose-to-impact. Arthur C. Brooks, From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life (Penguin, 2022). Simon Sinek, "The Cure for Loneliness with U.S. Surgeon General Vivek Murthy," A Bit of Optimism Podcast, 7 January 2025. https://open.spotify.com/episode/6wnHgVpkuX0i4CdCEHSFkg?si=c58cf2607d274eb7 This is restricted access (academic): Herminia Ibarra, “Provisional Selves: Experimenting with Image and Identity in Professional Adaptation.” Administrative Science Quarterly 44 (4) (1999): 764–91. https://doi.org/10.2307/2667055. Laura Weimer is an Active Duty Army lieutenant colonel (Military Police) and a graduate of the AY25 Resident course at the U.S. Army War College. She most recently commanded the Headquarters Battalion of the 1st Armored Division at Fort Bliss, TX, and will be returning to Texas in June to serve in U.S. Army Futures Command (soon to be Transformation and Training Command). She taught Military Leadership and Intro to Sociology at West Point from 2013-2016 and holds a Ph.D. In Management from Harvard University, an M.A. in Sociology from Duke University, and a B.S. In Chemistry/Life Sciences from West Point. Her research and writing is focused on leader identity, development, and personal well-being. The views expressed in this presentation are those of the speakers and do not necessarily reflect those of the U.S. Army War College, U.S. Army, or Department of Defense. Photo Description: Then Lieutenant General (Ret.) Dan Caine, USAF, when he appeared before the 1 April, 2025 Senate Confirmation Committee. Caine was nominated and later confirmed as the 22nd Chairman of the Joint Chiefs of Staff. The Chairman is the highest-ranking and most senior military officer in the United States Armed Forces and the principal military advisor to the President, the National Security Council, the Homeland Security Council, and the Secretary of Defense. Photo Credit: Screen capture from CSPAN video of 1 April, 2025 Senate Confirmation Hearing.

Simon Sinek is an inspirational speaker and author of the bestselling book, “Start With Why: How Great Leaders Inspire Everyone to Take Action.” In this TED Talks Daily Book Club interview, with host Elise Hu, Simon reflects on his message 15 years later and explains why it's important to stay true to your why, both in the short- and long-term. He also tells us how to identify purpose-driven leaders and shares actionable steps you can take to find your own why. The TED Talks Daily Book Club series features TED speakers discussing their latest books and exploring their ideas beyond the page. Stay tuned to our feed for more interviews like this one and for special live book club events open exclusively to TED members. Want to help shape TED's shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1690: Margo Aaron explores the discomfort many people feel around self-promotion, revealing that our struggle often stems not from humility but from a misalignment between how we want to be perceived and the strategies we think we have to use. She invites readers to reframe marketing not as manipulation but as an authentic extension of identity, enabling more genuine connection and confidence. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/reason-self-promotion-sucks/ Quotes to ponder: "Self-promotion feels gross because we think we have to be someone we're not in order to succeed." "Marketing isn't about making people like you. It's about helping the right people find you." "We're not afraid of being seen. We're afraid of being seen and rejected." Episode references: Start with Why by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 This Is Marketing by Seth Godin: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 Learn more about your ad choices. Visit megaphone.fm/adchoices

Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: https://lewishowes.com/podcast/simon-sinek-the-power-of-the-infinite-mindset/Simon Sinek, Inspirational Speaker and Best-selling Author shares the secret to building confidence in your life.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter

Today's guest, Tammy Cohen, is the award-winning author of "Text Messages To My Sons.” She is also a dynamic thought leader who speaks about messaging, leadership, and parent-child connection in the digital age.    Drawing from her expertise in transforming technology from a barrier into a bridge, she helps audiences reimagine how devices can strengthen family relationships and communication.   In this episode, we'll explore:   Her practice of sending daily text messages of love, inspiration, and wisdom to her adult sons The power of positive messaging to combat the negativity and hate Why sending loving messages not only helps the recipients feel valued but also transforms the sender Her current favorites: Books: Stolen Focus & Many Lives, Many Masters, Speaker: Tony Robbins, Podcasts: The Big Talk, The Time Management Podcast, Mel Robbins Podcast, & Simon Sinek's Podcast   More from Tammy Cohen Her book, Text Messages to My Sons Website: https://tcbrandconsulting.com/  LinkedIn: https://www.linkedin.com/in/tammy-cohen-915815143/  Instagram: https://www.instagram.com/tammyjcohen/ & https://www.instagram.com/textmessagestomysons/    More from Tricia  Join our award-winning, trademarked signature program, The Big Talk Academy® Explore my content and follow me on YouTube Follow me on Instagram  Connect with me on Facebook  Connect with me on LinkedIn  Visit my website at TriciaBrouk.com 

Zach Mercurio: The Power of Mattering Zach Mercurio is an author, researcher, and speaker specializing in purposeful leadership, mattering, meaningful work, and positive organizational psychology. He teaches a course with past guest Simon Sinek on how leaders can show everyone how they matter. He is the author of The Power of Mattering: How Leaders Can Create a Culture of Significance*. When you ask people what mattered in their careers, few cite the bonus, or the stock options, or the employee of the month award. What they do talk about are the times they were remembered, supported, thanked, and seen. In this conversation, Zach and I discuss how to do that better. Key Points When people are asked about when they mattered, they recall small moments of being remembered, helped, thanked, or seen. The behavior of a leader accounts for half of increased feelings of mattering and meaningfulness at work. Rather than identifying with a person's behavior identify first with the person. Look for the positive traits in a person or identify something that you love. Music is the space between the notes. In our informal interactions, we have the choice to turn against, turn away, or turn towards. Leaders who notice people well consistently follow three steps: observe, note, and share. Resources Mentioned The Power of Mattering: How Leaders Can Create a Culture of Significance* by Zach Mercurio Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) How to Shift Behavior for Better Results, with Mitch Warner (episode 690) How to Bring Out the Best in People, with Donna Hicks (episode 724) Expert Partner Are you noticing people communicating in a such a way that feels boring or robotic to stakeholders – or perhaps just losing them in the data? David Hutchens, one our our expert partners, helps leaders and organizations develop a more human, engaging voice through the power of storytelling. To discover more about how his work may support your organization, get in touch on our expert partners page. Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Jerry Colonna is a world-renowned executive coach, a former venture capitalist, and the co-founder and CEO of Reboot, an executive coaching firm that combines practical leadership development with deeper self-inquiry. With over 27 years of coaching experience, he has guided countless leaders through the challenges of scaling companies, building teams, and navigating the emotional complexities of leadership. Known for his radical-self-inquiry approach, Jerry helps leaders uncover the unconscious patterns that hold them back and empowers them to lead with authenticity, compassion, and clarity.In our conversation, we cover:1. A powerful question that unlocks self-awareness: “How have I been complicit in creating the conditions I say I don't want?”2. Jerry's foundational equation for leadership success: practical skills + radical self-inquiry + shared experiences = enhanced leadership and resilience3. Why teams most often fail (hint: it's not lack of talent or strategy)4. How busyness often masks deeper issues of self-worth5. Why a “growth mindset” can be problematic6. The importance of legacy and what it means to live a meaningful life7. The role of AI in self-inquiry and how tools like ChatGPT can help uncover blind spots8. Jerry's advice for navigating the unsettling rise of AI and its implications for leadership and humanity—Brought to you by:Eppo—Run reliable, impactful experimentsContentsquare—Create better digital experiencesOneSchema—Import CSV data 10x faster—Where to find Jerry Colonna:• X: https://x.com/jerrycolonna• LinkedIn: https://www.linkedin.com/in/jerry-colonna-reboot/• Website: https://reunion.reboot.io/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Jerry Colonna(04:12) Jerry's key question(06:55) The equation for great leadership(09:37) The big lie of success and happiness(12:12) The consciousness hack(15:56) Getting over the fear of consequences(20:23) The problem with bypassing our childhood baggage(23:22) Radical self-inquiry: asking the tough questions(27:05) Shared experiences: the power of community(30:25) The trap of busyness and attachment(40:45) Understanding our own intentions(46:58) Legacy and purpose(55:43) Writing for self-discovery(57:12) The impact of AI on humanity(01:05:00) Turning a growth mindset into a fixed mindset(01:11:30) The role of radical self-inquiry in leadership(01:19:24) Final thoughts and reflections—Referenced:• Naropa University: https://www.naropa.edu/• Fitler Club: https://fitlerclub.com• Chris Fralic on LinkedIn: https://www.linkedin.com/in/chrisfralic/• Will Smith on the price of fame: ‘I have been deeply humbled and deeply inspired': https://www.today.com/popculture/news/will-smith-fame-rcna127830• Seth Godin's best tactics for building remarkable products, strategies, brands, and more: https://www.lennysnewsletter.com/p/seth-godins-tactics-for-building-remarkable-products• The life of Buddha: https://www.britannica.com/summary/Buddha-founder-of-Buddhism• 10% Happier with Dan Harris podcast: https://podcasts.apple.com/us/podcast/10-happier-with-dan-harris/id1087147821• Simon Sinek's website: https://simonsinek.com/• Mike Tyson Gives Morbid Response to Young Interviewer's Question About His “Legacy”: https://www.vibe.com/news/entertainment/mike-tyson-morbid-response-young-interviewer-legacy-1234944054/• Dan Shipper's post on X about asking ChatGPT for blind spots: https://x.com/danshipper/status/1910387987487318318• Evernote: https://evernote.com/• Claude: https://claude.ai• Peter Senge on X: https://x.com/petersenge• Carl Jung's quote: https://www.goodreads.com/quotes/44379-until-you-make-the-unconscious-conscious-it-will-direct-your• Parker Palmer on LinkedIn: https://www.linkedin.com/in/parker-j-palmer-5a92b110/• The unexamined life is not worth living: https://en.wikipedia.org/wiki/The_unexamined_life_is_not_worth_living—Recommended books:• Reboot: Leadership and the Art of Growing Up: https://www.amazon.com/Reboot-Leadership-Art-Growing-Up/dp/0062749536• Reunion: Leadership and the Longing to Belong: https://www.amazon.com/Reunion-Leadership-Longing-Jerry-Colonna/dp/0063142139• Born to Run: https://www.amazon.com/Born-Run-Bruce-Springsteen/dp/1501141511• 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works—A True Story: https://www.amazon.com/10-Happier-Self-Help-Actually-Works/dp/0062265431• Soldiers and Kings: Survival and Hope in the World of Human Smuggling: https://www.amazon.com/Soldiers-Kings-Survival-World-Smuggling/dp/0593298586• The Giving Tree: https://www.amazon.com/Giving-Tree-Shel-Silverstein/dp/0060256656/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

Get my New York Times Bestselling book, Make Money Easy!I am so excited to welcome back Simon Sinek who, renowned for his groundbreaking "Start With WHY" concept, reveals how modern capitalism has sacrificed ethics for profit in our increasingly binary world. He shares a raw moment about continuing a business relationship with someone his gut warned him against, costing him years of regret. Simon explains why we crave connection yet sacrifice friendships for success, and breaks down how our biology drives us to serve others—not just chase achievements. His practical conflict resolution strategies offer a refreshing alternative to our culture of comparison, showing how leaders can rebuild trust by protecting their people rather than their bonuses.Simon Sinek's Optimism CompanySimon's podcast A Bit of OptimismSimon's book Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take ActionSimon's book Leaders Eat Last: Why Some Teams Pull Together and Others Don'tSimon's book The Infinite GameIn this episode you will learn:Why competition drives innovation but succeeding at others' expense destroys societyHow modern capitalism broke when companies prioritized shareholders over customers and employeesThe biological reason service to others delivers more lasting happiness than personal achievementA proven conflict resolution method: respond to emotions with emotions, facts with factsWhy lasting success comes from articulating a vision that extends beyond your lifetimeFor more information go to https://www.lewishowes.com/1762For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you'll love:Muniba Mazari – greatness.lnk.to/1684SCMark Manson  – greatness.lnk.to/1750SCMel Robbins – greatness.lnk.to/1761SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX