Podcasts about landing pages

Your landing page is good…but AI can make it great! In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative content, and e-commerce strategies. Listen as ne discusses how AI accelerates page creation, enhances ad creative, and enables hyper-targeted merchandising, while also warning about potential pitfalls of AI-generated garbage if not managed properly. Nik also talks about: The explosion of ad creative and its impact on marketing AI shopping agents transforming consumer discovery Landing pages as AI merchandising tools Whether you're an AI skeptic or a seasoned DTC pro looking to make some improvements, this solo episode is packed with ideas you can use today. --- What's Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper's behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠. --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

In this episode, we dive into the shift happening in online search and how e-commerce brands can stay visible as search engines become more conversational.  Lucas Tieleman, Co-Founder of Optiversal, shares how his platform helps brands improve visibility across AI search and shopping tools through better product data.  He also reveals strategies for optimizing product feeds, using AI to automatically generate high-performing use-case landing pages, and getting ready for holiday shopping spikes.  Topics discussed in this episode:  How conversational AI is changing search.   What gaps make brands invisible to AI.How natural search queries differ now. What attributes to add to product feeds.How editorial content builds search context.What an automated data audit reveals.How AI builds high-volume landing pages.Why click rates drop while impressions rise.What rising ad cost per click signals.Why structured data wins holiday sales. Links & ResourcesWebsite: https://www.optiversal.com/LinkedIn: https://www.linkedin.com/in/michele-nieberding/Get access to more free resources by visiting the show notes at https://tinyurl.com/hb2matcyI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

2026 ist das Jahr, in dem AI im E-Commerce vom Buzzword zum echten Wettbewerbsvorteil wird, aber nur für die Shops, die wissen, an welchen Stellen sie wirklich einen Hebel hat. In diesem Vortrag zeigt Dr. Sebastian Decker, wie Onlineshops einen AI-gestützten Stack aus Google Full-Funnel-Kampagnen, intelligenten Funnels und Offerpages aufbauen, der bei niedrigen CPCs gleichzeitig AOVs deutlich erhöht und Conversion-Rates planbar nach oben zieht. Das Ergebnis: ein besserer ROAS und POAS, und das nicht nur über PMax, sondern auch über YouTube- und Display-Kampagnen für Onlineshops. Grundlage ist die Erfahrung aus über 300 Shop-Projekten und Multimillionen € an monatlichem Adspend bei EVOLVE Digital. Du bekommst kein theoretisches Modell, sondern konkrete Frameworks: Wie du Demand Gen vom Test- zum Profit-Channel entwickelst, wie du informative Keywords mit 8 %+ CVR und 5er-ROAS erschließt und wie du den Traffic auf eine hochkonvertierende Landingpage führst, mit der du deinen aktuellen AOV um 30 bis 100 % und deine Conversion Rate um bis zu 100 % schlagen kannst. Folgendes hast Du nach dem Webinar gelernt: - Wie du als Onlineshop Google zum größten Neukundenakquisitionskanal machst und damit Meta schlägst - Welche Landingpage- und Offerpage-Typen für deine Branche funktionieren - Wo AI in der Konzeption von Angeboten, Offerpages und Funnels einen 5–10x Speed-Vorteil bringt — und wo sie Conversion zerstört - Wie du Angebote psychologisch so konstruierst, dass AOV, CVR und DB2 in deinem Shop gleichzeitig steigen - Welches Setup aus Kampagnen, Angeboten und Landingpages bei 4–5-stelligen Tages-Adspends stabil skalieren Zielgruppe: - Onlinehändler und D2C-Brands zwischen 1 – 30 Mio. EUR Jahresumsatz - Brands, die 10.000 EUR und mehr monatlichen AdSpend bei Meta haben und unabhängiger von Meta sein wollen

Stewart Alsop sat down with Michael Shackelford to discuss their experiences building applications through vibe coding—the practice of using AI to create software without traditional programming expertise. Stewart, who runs the AI Whispers community in Buenos Aires and hosts the Crazy Wisdom podcast (with over 660 interviews), shared how he went from teaching people prompt engineering to building his own video conferencing software as a Riverside.fm replacement, while Michael opened up about his year-long journey creating Genrupt Inc, an AI-powered content generation tool for e-commerce sellers. The conversation covered everything from the decline in quality of Claude's reasoning capabilities and how Chinese companies used distillation attacks to copy Anthropic's models, to the importance of spaced repetition systems for managing knowledge in the age of LLMs, with both sharing battle-tested prompting strategies like asking AI to "explain it to me in genius terms" and using deep research queries to reverse engineer how competitors build their products.Show Notes:- Dan Martell's book "Buy Back Your Time" was mentioned as one of the best business books for thinking about life and business- Check out John Vervaeke's "Awakening from the Meaning Crisis" for understanding relevance realization and why AI fundamentally cannot determine what's relevant to humans without being toldTimestamps00:00 Michael discusses being exhausted from getting his app ready for launch, working nonstop with AI to prepare landing page for podcast traffic driving beta signups05:00 Stewart explains starting AI Whispers in Buenos Aires after leaving OpenAI vendor company, meeting early adopters like Torin who was building mind-reading EEG technology10:00 Discussion of how corporations resist AI adoption due to political games and job security fears while some companies use AI as excuse for pandemic-era layoffs15:00 Stewart describes teaching workshops on using LLMs as linguistic tools rather than coding tools, noting technical people often lack humanities background needed for prompting20:00 Explaining chatbot wrappers, API calls, and how Anthropic's reasoning quality declined after Chinese distillation attacks copied their secret sauce developed with philosophers25:00 Technical discussion of model training, fine-tuning versus RAG for new information, and different approaches to updating AI knowledge beyond initial training30:00 Stewart describes building podcast recording software to replace expensive Riverside, struggling with syncing audio and video files across different computer clocks35:00 Discussion of critical factors in vibe coding, discovering unknown technical requirements, and how AIs don't automatically reveal missing information40:00 Stewart's reverse engineering process using deep research function to study competitors' hiring and technology stacks, separating planning agents from coding agents45:00 Prompting techniques including "explain like I know everything" and using spaced repetition systems to capture valuable prompts and technical knowledge50:00 Michael explains his Generux app for generating ecommerce content using Amazon review data analysis to inform high-converting listing images and videos55:00 Discussion of founder mentality involving self-delusion about project timelines, Michael working nine-plus hours daily for nine months on app development60:00 Comparing Amazon's expert software to prosumer software approach, discussing distribution challenges and future robotics applications for customized products65:00 Stewart demonstrates spaced repetition app for memory improvement and knowledge retention, explaining relevance realization problem that AI agents cannot solve without embodimentKey Insights1. Stewart Alsop started AI Whisperers in Buenos Aires after leaving his role at Invisible Technologies, which was OpenAI's largest vendor for RLHF work. He noticed that machine learning engineers at tech companies lacked the humanities background needed to properly interact with large language models, which are fundamentally linguistic tools. This led him to create weekly workshops teaching non-technical people how to use AI effectively, running events every Thursday for two years straight. The group attracted intense geeks from the start and eventually led to Stewart speaking right after Vitalik Buterin at DevConnect, marking a significant milestone for the community.2. Large corporations are resistant to AI adoption due to multiple factors including political dynamics within organizations and employees fearing job loss. Many companies that grew during the pandemic are now using AI as an excuse to downsize when the real issue is inefficiency from rapid expansion. Stewart observed that even technical people in machine learning often don't understand how to properly use AI tools because they lack linguistic and humanities training. The fundamental problem is educational, requiring companies to train people how to use these new tools while those same people resist learning them.3. Vibe coding has evolved significantly with Claude Code being a game changer that reduced the technical barrier to entry. Before Claude Code, developers needed substantial technical knowledge to work through constant doom loops and debugging cycles. The success of coding AI tools stems from thirty years of testing infrastructure that provides clear yes or no feedback on whether code works. This infrastructure doesn't exist in the same way for manufacturing, science, and other fields, which is why software became the dominant area for AI assistance initially.4. Claude's quality degradation over recent months resulted from multiple factors including distillation attacks by Chinese companies who reverse engineered Anthropic's reasoning capabilities. Anthropic had hired philosophers, sociologists, and psychologists to develop exceptional reasoning in Claude 4.5, but this was expensive to run. When Chinese models like Kimi copied these capabilities at one tenth the cost, and when mainstream users flooded the platform before Anthropic's planned IPO, the company had to reduce quality to manage computational costs. This represents a significant loss for power users who relied on Claude's superior reasoning abilities.5. Stewart built a podcast recording application to replace Riverside because he needed API access to automate workflows, which Riverside wanted one thousand dollars monthly to provide. The technical challenge involves syncing audio and video from local recordings on multiple computers with different clocks through a server, then merging them so voices match lip movements. This problem requires understanding complex timing issues across different network conditions and file formats. Stewart has been working through AI psychosis for months on this FFMPEG pipeline problem, illustrating how vibe coding still requires building intuition about technical problems even without traditional coding knowledge.6. The transition from expert software to prosumer software represents a major opportunity for AI-enabled tools. Expert software like Photoshop, Blender, and terminal interfaces have extreme complexity that intimidates beginners, but AI is making these capabilities accessible through natural language. The reign of specialists is ending as generalists with broad knowledge and curiosity can now build complete applications by leveraging AI to fill technical gaps. This shift particularly benefits entrepreneurs and founders who specialize in getting into difficult situations and figuring them out, even when they originally thought tasks would be easier than they turned out to be.7. Building applications with AI requires accepting massive time investments beyond initial estimates and developing strategies for overcoming knowledge gaps. Michael estimated his ecommerce content generation app would take months but spent nearly a year working over nine hours daily, while Stewart spent months solving audio-video sync issues. Success requires using tools like deep research to understand how competitors solve problems, maintaining separate planning and coding agents, and learning to ask the right questions. The key insight is that vibe coders can achieve ninety percent of functionality independently, but the final ten percent often requires understanding specific technical concepts that AI cannot intuit without proper context and domain knowledge.

Julius Korfgen, Co-Founder von Uplane, spricht im "Marketing From Zero To One" Podcast über seinen persönlichen Lebensweg vom Fashion-Startup Unternehmer zu Schulzeiten über seine Zeit als Founders Associate bei Enpal bis zur Gründung seines KI-Startups Uplane. Im Mittelpunkt steht die Idee, Performance Marketing durch KI massiv zu automatisieren: von der Erstellung und Optimierung von Ads bis hin zu personalisierten Landingpages und datengetriebenen Kampagnen. Außerdem geht es um die frühen Vertriebserfolge über LinkedIn, die Bewerbung und Aufnahme bei Y Combinator, seinen bevorstehenden Umzug nach San Francisco und um die Frage, wie KI aktuell Marketing-Agenturen, Unternehmensstrukturen und Produktentwicklung verändert. 04:19 - Erste unternehmerische Schritte & FREISCHWIMMER 06:51 - Rocket Startup in Kopenhagen & Responsibly 08:26 - Virales T-Shirt & erster Durchbruch 09:20 - Studium in Maastricht & Nebenprojekte 11:07 - Familie, Kreativität & Unternehmertum 12:03 - Einstieg bei Enpal & Hypergrowth 14:16 - Entstehung der Uplane-Idee bei Enpal 16:38 - Die Grundidee hinter Uplane 19:09 - Erste Ads, KPIs & Marketing-Experimente 20:10 - Erste Kunden & Startphase von Uplane 22:44 - Erste Vertriebserfolge 24:46 - Pilotkunden & Vertrauensaufbau 26:11 - KI, Daten & schnelle Marketingzyklen 28:15 - Bewerbung beim Y Combinator 31:13 - YC-Interview & Zusage 34:05 - Funding & Umzug nach San Francisco 36:07 - Launch-Video & erste große Aufmerksamkeit 37:32 - Zielgruppen, Startups & Enterprise-Kunden 39:55 - Markenführung & Brand-Compliance mit KI 42:07 - Schnelles Wachstum & erste Enterprise-Cases 42:57 - Service Company vs. Software Company 44:19 - Managed Growth & Enterprise Software 47:26 - Vertrieb, LinkedIn & Account-Based-Marketing 49:11 - KI im Unternehmen & interne Prozesse 50:28 - Brand-Compliance & Grenzen generativer KI 51:50 - Daten, Feedback-Loops & Marketing-Optimierung 53:33 - KI-gestützte Produktentwicklung & Coding 55:29 - YC-Mindset & großes Denken 58:23 - Umzug in die USA & neue Wachstumsphase 58:55 - Namensfindung & Entstehung von Uplane 01:00:29 - KI-Agenten, Automatisierung & Zukunft der Arbeit 01:03:22 - Eigene KI-Tools & tägliche Nutzung 01:03:45 - Arbeitsalltag, Produktivität & Routinen 01:05:19 - Abschluss & Ausblick

5/27/26Episode SummaryEpisode 186 reviews the Breeze product/landing page (wearbreeze.co) — a men's polo brand that targeted you on Instagram.What they do well: Tiered bundle pricing shown as price-per-shirt ($59 → $29 → $23 each), heavy social proof (300K+ customers, 16,914 sold, curated reviews matching the target demo by age/height/weight), and treating the product page as a landing page with strong copy and a cross-sell to shoes.Red flags: The "30-day wear test guarantee" contradicts the actual refund policy (unworn items only, returns shipped to UK at customer expense, despite a NYC phone number). Sizing copy says both "true to size" and "fits slightly small" on the same page. Permanent "low stock" badges, inflated compare-at prices, and an About page that only talks about shoes and reveals nothing about the people behind the brand.Takeaway: Lots of best practices worth stealing, but small inconsistencies erode trust the closer you look.Show LinksBreeze Landing Page - https://wearbreeze.co/products/capri-axVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-186-review-of-breeze-landing-page

In dieser SEOPRESSO-Livestream-Episode spricht Björn Darko mit Artur Kosch, Co-CEO und Mitgründer der kkp agency über KI-Automatisierung im SEO- und AI-Search-Umfeld. Im Mittelpunkt stehen Claude Code, MCPs, KI-Agenten und die Frage, wie sich Agenturarbeit dadurch grundlegend verändert.Artur erklärt, dass KI bei KKP kein zusätzliches Tool mehr ist, sondern zur zentralen Arbeitsumgebung geworden ist. Viele Aufgaben, die früher manuell, mit Make, n8n, Custom GPTs, Excel, Präsentationen oder klassischen SEO-Tools erledigt wurden, laufen heute über Claude Code, eigene Skills, Agenten und ein internes „KKP-Brain“.Besonders spannend sind die konkreten Workflows: KKP automatisiert Prompt Research, AI-Visibility-Analysen, Sentiment-Auswertungen, Content-Erstellung, Digital-PR-Kampagnen und sogar Landingpages. Dabei zeigt Artur, dass es in AI Search nicht reicht, einfach nur von KI-Systemen erwähnt zu werden. Entscheidend ist, ob eine Marke positiv empfohlen wird und im Vergleich zur Konkurrenz überzeugt.Die Episode macht deutlich: KI ersetzt nicht einfach Menschen, sondern verschiebt ihre Rolle. Weniger manuelle Fleißarbeit, mehr Strategie, Qualitätskontrolle, Kundenverständnis und Bewertung der Ergebnisse.Takeaways:KI ist ein Systemwechsel, kein Tool-UpgradeClaude Code ist bei KKP nicht nur ein weiteres Tool, sondern die zentrale Infrastruktur für viele SEO-, Content- und AI-Search-Prozesse.Prompt Research muss datenbasiert seinPrompts einfach zu erfinden, ist laut Artur fahrlässig. KKP nutzt Keywords, Synonyme, Query Fanouts und Clustering, um relevante Prompts systematisch abzuleiten.AI Visibility braucht SentimentEine Brand kann sichtbar sein und trotzdem verlieren, wenn sie von KI-Systemen im Vergleich zur Konkurrenz negativ oder nur eingeschränkt empfohlen wird.MCPs machen Automatisierung skalierbarÜber MCPs wie DataForSEO oder Statista greifen die Workflows auf Crawling-Daten, SERPs, Trends, Statistiken und Quellen zu.Content entsteht aus Daten, nicht aus BauchgefühlGute KI-Workflows verbinden Brand Guidelines, Produktdaten, SERP-Analysen, LLM-Antworten, TF-IDF-Daten und Deep Research.Menschen bleiben wichtigStrategie, Einordnung, Kundenkommunikation, Qualitätssicherung und fachliche Bewertung werden wichtiger als reine operative Umsetzung.Agenturarbeit wird outputstärkerArtur beschreibt, dass sich der Output deutlich erhöht hat. Entscheidend bleibt aber, Ergebnisse zu liefern statt nur Analysen, Folien oder Tabellen.Kapitelmarken00:00 Intro & Vorstellung von Artur Kosch03:15 Warum KI für KKP ein Systemwechsel ist05:34 Claude Code vs. Make, n8n und Custom GPTs07:40 Mindset Shift in der Agenturarbeit10:34 AI Visibility messen: Warum eigene Reports entstehen12:26 Prompt Research, Synonyme und Query Fanouts20:06 Reporting über ChatGPT, AI Mode, AI Overviews und Perplexity24:14 Welche Modelle werden abgefragt?25:00 Sentiment Deep Dive: Warum Erwähnung nicht reicht28:56 Digital PR und Social Listening mit KI31:00 Automatisierte Kampagnen und Content Assets33:12 Landingpages in Minuten statt Wochen36:04 Content Workflows mit Guidelines, SERPs und Deep Research40:39 Beispiel: KI-generierter Ratgebertext43:46 Daily Routine in einer KI-zentrierten Agentur46:34 Warum KKP trotz Automatisierung weiter einstellt48:50 Kosten und Tooling rund um Claude Code50:33 Braucht man künftig noch klassische CMS?53:17 DataForSEO, Agentur-Brain und Skill-Setup54:39 MCP vs. API55:13 Qualitätssicherung und Versionierung57:42 Abschluss & Hinweis auf SISTRIX MCP / Prompt Research

Campaigns live and die with the LP. That's what we think, at least. So today, we're going to dive deeper into the not-so-humble art of the landing page – what goes into a good one, how many you should be running, and all kinds of other things.

Lerne, wie du digitale Produkte mit KI verkaufst: https://kurse.juliatrost.de/digitale-produktwelt/?el=d180526&&htrafficsource=youtubeKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d180526&&htrafficsource=youtubeIn diesem Video nehme ich dich mit hinter die Kulissen meines 400k Launches – 400.000 Euro Umsatz und allein 200.000 Euro an einem einzigen Abend. Ich zeige dir Schritt für Schritt, wie ich diesen Launch mit Claude Code aufgesetzt habe, warum so viele Sales eingingen und welche Hacks den Unterschied gemacht haben. Von Werbeanzeigen über E-Mail-Sequenzen bis hin zur kompletten Webinar-Landingpage – alles habe ich mit KI erstellt. Wenn du selbst digitale Produkte verkaufen oder skalieren willst, ist dieses Video genau für dich. Mein Launch mit Claude Code hat alles verändert.

In this episode, I talk about offering a prompt, but I completely forgot to share.Here's a prompt I asked Listing Engine to create for a landing page.Prompt:[Location] is ...insert your city.You are a world-class direct response landing page designer, conversion copywriter, and Go High Level AI Studio website builder.Create a simple, clean, mobile-first landing page designed to generate property appraisal leads from homeowners in [Location].The purpose of the page is to invite homeowners to submit their details so they can receive a fully researched, accurate property market update for their own property within 24 hours.The page should feel professional, local, trustworthy, premium, and helpful.DESIGN STYLEUse a modern real estate lead generation style.The page should be:- Mobile-first- Clean- Premium- Uncluttered- Easy to read- Focused on one clear actionUse a dark charcoal background with white text.Use bold, tightly spaced Inter font throughout the page.Use strong contrast with an electric blue accent colour for buttons, icons, highlights, borders, glow effects, and key visual details.On desktop, use a simple two-column hero layout:- Left column: hero copy- Right column: 24-hour clock graphic and opt-in formKeep the text column and opt-in form visually close together so the page feels focused and conversion-driven.On mobile, stack the hero copy first, then the clock graphic, then the opt-in form.Do not add unnecessary navigation links, menus, extra buttons, or distracting sections.TOP BANNERAt the very top of the page, add this centred context line:HOW MUCH IS YOUR [Location] PROPERTY WORTH TODAY?Make this line bold, clean, and highly visible, but not larger than the main hero heading.HERO SECTION — LEFT SIDEHero Heading:Our Free 24 Hour Update Delivers A Researched and Accurate Property Market Opinion.Subheading:Find out what your property could be worth in today's market with a personalised market opinion prepared specifically for your [Location] home.Supporting Copy:No generic estimate. No automated guesswork. Just a researched property market update based on recent local sales, current buyer activity, comparable properties, and today's market conditions.Add these 5 bullet points with check icons:- Receive your personalised property market opinion within 24 hours- Based on current [Location] market data- Includes recent comparable sales and local buyer demand- Helpful whether you're thinking of selling now, later, or simply curious- Free, accurate, and obligation-freeBelow the bullet points, add a small trust line with a shield icon:Prepared by a local property professional with current market knowledgeHERO SECTION — RIGHT SIDEAt the top of the right column, above the opt-in box, create a large, prominent round 24-hour clock-style graphic.The clock graphic should look sleek, modern, and premium.It should include:- Circular timer ring- Subtle electric blue glow- “24 HR” displayed clearly inside the graphic- Clean, minimal real estate styleBelow the clock graphic, create a clean opt-in box/card.The opt-in box should have:- Slightly lighter charcoal background- Rounded corners- Subtle shadow- Subtle electric blue top gradient line- Strong visual focusOpt-in Box Heading:Get Your Free 24 Hour Market OpinionOpt-in Box Subheading:Enter your details below and we'll prepare a researched property update for your home.Form Fields:- First Name- Address of Property to be Assessed- Email- MobileAdd a tick box with this exact wording:I'm planning to sell. Please send me your marketing options and costs.CTA Button:Get My 24 Hr Market OpinionButton style:- Large- Full width- Rounded corners- Bold text- Bright electric blue background- High contrast- Strong hover effect if possibleBelow the CTA button, add this privacy microcopy:Your details are private and will only be used to prepare your property market update.HOW IT WORKS SECTIONBelow the hero section, add a simple “How It Works” section.Keep this section clean, short, and visually simple.Heading:How It WorksAdd 3 steps with simple icons:Step 1: Submit Your Property DetailsStep 2: We Research The Local MarketStep 3: Receive Your 24 Hour Market OpinionCLOSING CTA SECTIONAdd a final simple closing CTA section.TextWant to know what your [Location] property could sell for in today's market?Button:Get My 24 Hr Market OpinionIMPORTANT INSTRUCTIONS- Keep the page focused on one action only.- Do not add unnecessary navigation links.- Do not make the page busy.- Prioritise mobile readability.- Make the opt-in form the main visual focus.- Use strong spacing, bold headings, and clean sections.- Keep the design premium, local, trustworthy, and conversion-focused.- Make sure the page is suitable for real estate agents generating homeowner appraisal leads.

#658 – In dieser Episode sprechen Tim und Lea Giltjes über die wichtigsten KI-Updates des Monats – darunter Claude (Opus 4.7), ChatGPT (5.5) und das neue Claude Design-Tool. Du erfährst, wie du mit KI Websites, Landingpages, Präsentationen und sogar Bücher effizient erstellst – inklusive echter Praxis-Insights zu Website-Migration, Workflows und produktivem KI-Einsatz im Alltag. Hier findest du Lea online:  https://systemundflow.de/ Highlights: "Ich könnte mein Business nicht so führen, wie ich es aktuell tue, wenn ich nicht KI hätte – und das, was ich im Monat dafür zahle, ist lächerlich im Vergleich zum Nutzen." "Wenn du unzufrieden mit deiner Homepage bist oder das Gefühl hast, es wird Zeit für eine neue, dann würde ich heute definitiv den Weg mit Claude und KI gehen." "KI ist wie ein sehr guter Mitarbeiter, den du anführen kannst. Du bekommst Ergebnisse, arbeitest schneller und effizienter – und das ist mit dem aktuellen Gehalt eines Mitarbeiters gar nicht zu vergleichen." Timestamps: 00:00:00 – Mission KI Podcast & Monatlicher Überblick 00:03:28 – Claude Opus 4.7: Kritik & Nutzungslimits 00:11:23 – KI wird teurer: Preisentwicklung und Zukunft 00:15:15 – Claude Design: Landingpages & Präsentationen erstellen 00:23:50 – ChatGPT 5.5 & neue Bildgenerierung 00:32:37 – Homepage mit Claude bauen: Unsere Erfahrungen 00:36:00 – Vorteile gegenüber WordPress & praktische Workflows 00:54:59 – Blog mit WordPress oder komplett mit Claude? 00:56:38 – Buch schreiben mit KI-Unterstützung 01:07:37 – Fokus auf umsatzrelevante Projekte Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

Claude Code: Wie KI-Automatisierung echte Unternehmer-Disruption schafft   KI ist nicht mehr nur ein Tool, das Dir Texte schreibt, Bilder erstellt oder Recherchen abnimmt. Wir sind an einem Punkt angekommen, an dem aus einer Idee sehr schnell eine funktionierende Anwendung werden kann. Genau darum geht es in dieser Episode: Wie Du mit KI, Claude Code und einem klaren Prozess echte Abläufe in Deinem Unternehmen neu denkst. Aus einem Video wird eine Landing Page. Aus manueller Kleinarbeit wird Zeit für Kunden, Community und Wachstum.   Torsten Koerting auf LinkedIn: LinkedIn - https://www.linkedin.com/in/torstenkoerting/   Warum klassische Automatisierung oft an ihre Grenzen kommt Viele Unternehmer und Selbstständige kennen das Problem: Du willst Prozesse automatisieren, aber statt Entlastung entsteht schnell Frust. Tools wie Make oder n8n können stark sein, werden aber bei komplexeren Abläufen schnell zur technischen Baustelle. Gerade wenn mehrere Systeme sauber zusammenspielen sollen, kostet das oft mehr Zeit als geplant. Genau hier wird KI-Automatisierung spannend, weil sie nicht nur Tools verbindet, sondern echte Anwendungen möglich macht. Von der Idee zur App: Wenn KI Prozesse wirklich übernimmt Der große Unterschied liegt darin, dass Du heute nicht mehr auf fertige Standardtools warten musst. Du kannst Deinen Prozess beschreiben und mit KI-Unterstützung daraus eine individuelle Anwendung bauen. In der Episode wird das am Beispiel einer Landing Page aus einem Video gezeigt. Aus einem Loom-, YouTube- oder Vimeo-Video entsteht so ein nutzbarer Webauftritt. Wenn Du denken kannst, was Dein Prozess leisten soll, kannst Du beginnen, ihn mit KI zu bauen. KI-Investitionen werden zum strategischen Hebel Ein wichtiger Punkt dieser Folge ist die Frage, wie ernst Du KI wirklich nimmst. Viele bleiben noch bei kostenlosen Accounts oder kleinen Tool-Tests stehen. Doch wenn KI Dir Zeit zurückgibt, Qualität erhöht und wiederkehrende Aufgaben übernimmt, ist sie kein Kostenblock. Sie wird zu einem strategischen Hebel für mehr Fokus, bessere Kundenerlebnisse und stärkere Prozesse. Die entscheidende Frage lautet deshalb nicht: „Was kostet mich KI?", sondern: „Was kostet es mich, KI nicht konsequent einzusetzen?" Fazit: Die nächsten Gewinner bauen ihre eigenen KI-Systeme Diese Episode macht deutlich: Die Zukunft gehört nicht nur denen, die KI bedienen können. Sie gehört denen, die KI nutzen, um eigene Systeme, Prozesse und Anwendungen zu bauen. Claude Code zeigt, wie schnell aus Ideen konkrete Lösungen werden können. Es geht nicht darum, Menschen zu ersetzen, sondern ihre Energie für wichtigere Aufgaben freizumachen. Wer vorne mit dabei sein will, darf seine Prozesse jetzt radikal neu denken.       Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>350 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... www.koerting-institute.com/ki-cafe/   Mit jedem Prompt ein WOW! ... für Selbstständige und Unternehmer Ein klarer Leitfaden für Unternehmer, Selbstständige und Entscheider, die Künstliche Intelligenz nicht nur verstehen, sondern wirksam einsetzen wollen. Dieses Buch zeigt dir, wie du relevante KI-Anwendungsfälle erkennst und die KI als echten Sparringspartner nutzt, um diese Realität werden zu lassen. Praxisnah, mit echten Beispielen und vollständig umsetzungsorientiert. Das Buch ist ein Geschenk, nur Versandkosten von 9,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... https://koerting-institute.com/shop/buch-mit-jedem-prompt-ein-wow/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>2800 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 2800 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... www.koerting-institute.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.koerting-institute.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.koerting-institute.com/impulse/   Die Koertings auf die Ohren ... Wenn dir diese Podcastfolge gefallen hat, dann höre dir jetzt noch weitere informative und spannende Folgen an ... über 500 Folgen findest du hier ... www.koerting-institute.com/podcast/   Wir freuen uns darauf, dich auf deinem Weg zu begleiten!

Most podcasters assume discovery is the hard part, but the PMS cast and crew get into what really happens after someone clicks on your show. We talk through that moment when a listener is deciding where to start, and why telling people to “Check Out Your Podcast” without direction usually leads to them leaving instead. From trailers and websites to hand-picked episodes and social clips, this conversation keeps circling one idea you've probably felt before, you know the one where you open a show and have no clue what to play. If you don't guide that moment, someone else will get their attention instead, and they may never hear the episode that would have made them stay.Episode Highlights:[02:13] Spotlight Clip Invite[03:31] New Listener Entry Point[04:46] What Do You Click Next?[07:20] Recommend a Best Episode[09:25] Website as a Home Base[11:10] Sell the Benefit First[13:07] How Listeners Choose Episodes[15:25] Designing Your Front Door[16:47] Pros vs. Casual Listeners[19:28] Define Your Show's Front Door[19:53] Examples: Trailer, Website, CTA[24:58] Website Front Door Setup[25:46] Favorites, Trailer, Landing Page[28:42] Welcome Video Debate[30:02] Autoplay and Video Hosting[31:43] Guided Journeys and Categories[35:10] Platform-Specific Welcome Videos[37:42] Sacred Cows and Feedback Plug[41:14] Pick a Starter Episode[46:29] Premium Content: First Impressions[49:33] Latest Episode Pressure[52:07] Make Entry Points ObviousLinks & Resources:Sid Meadows', "The Trend Report":https://www.sidmeadows.com/podcastYvonne's, Late Bloomer Living podcast:https://www.latebloomerliving.com/ BC Babbles, "Casual Babbles" Podcast:bcbabbles.substack.comTrueFans:https://truefans.fm/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠http://podcastingmorningshow.com/owp/⁠⁠Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠EPC3 Speaker Application:⁠⁠ ⁠https://empoweredpodcasting.com/speakersPowered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

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Dreams(s) 2.0 Photo Book Interview With Maurice: Lost Without Japan Ep 134 Dream(s) 2.0 Landing Page and Mailer Signup: https://mailchi.mp/d6b3a44cdb1c/dreams-2-the-photobook  Dream(s) 2.0 X: https://x.com/2_photo66629  Dream(s) 2.0 Instagram: https://www.instagram.com/dreams2thephotobook?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==  Dream(s) 2.0 Facebook: https://www.facebook.com/Dreams2thephotobook/ Lost Without Japan Instagram:  https://www.instagram.com/lostwithoutjapan/  Maurice Instagram: @slycelyfe https://www.instagram.com/slycelyfe?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==  Please Consider Kindly Supporting Our Crowd-Funded Show By Supporting Us Through Our Show's Patreon: https://patreon.com/lostwithoutjapanpodcast?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator As always, the link to our shows Google Resource doc can be found at https://docs.google.com/document/d/1WEVbRmvn8jzxOZPDaypl3UAjxbs1OOSWSftFW1BYXpI/edit#

In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu.They look at IAB Australia's 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps.0:00 Introduction1:20 IAB Australia launches new initiative12:51 Google patents right to replace landing pages27:34 Apple to introduce ads in Maps

Is the "clash of the titans" coming for your profit margins, and is Google about to take away your website traffic? In this episode of Growing E-commerce, Mike Ryan and Chris Sharma tackle two massive, existential shifts threatening the traditional online retail playbook.First, we dive into the aggressive European expansion of Chinese e-commerce giants. While JD.com (Joybuy) and SHEIN are making aggressive moves, Temu is completely taking over. We break down the official monthly active user data, revealing that Temu now commands a 40% overall market share in Europe – including a staggering 71.1% market share in Poland and 44% in Germany. Are European retailers simply becoming collateral damage in this war of attrition?Then, we unpack a recently granted Google patent that sounds like a sci-fi nightmare for marketers. The patent outlines a system where Google evaluates your landing page, and if it doesn't meet their qualitative standards, they will generate an AI replacement landing page within the ad ecosystem. We discuss what this means for the loss of your tracking data, zero-click purchases, and the ultimate "PMax-ification" of Google Ads.

Bienvenidos al Episodio 5!

Join Precious in an inspiring conversation with Victory Heard, a multi-published author and mental health advocate, as they explore the power of manifestation, self-love, spiritual practices, and collective healing. Discover practical tools, poetic insights, and transformative ideas to elevate your frequency and purpose.Timestamps:00:00 Introduction to Victory Heard04:47 Inspiration Behind Writing and Community Engagement10:06 The Power of Mirror Exercises15:16 Spirituality and Personal Beliefs20:34 Healing the Bloodline and Ancestral Connections26:19 Cleansing and Energy Protection32:00 Mental Health and Community Resources38:49 Healing Generational Trauma45:31 The Power of Positive Thinking53:22 Creative Expression Through Poetry58:38 Visualization Techniques for ManifestationResources:Victory's Landing Page: msha.keThe National Alliance on Mental Illness - namidavidson.orgThe Power of the Subconscious Mind by Joseph Murphy - https://www.amazon.com/dp/0671712919Neville Goddard Collection - https://www.amazon.com/s?k=Neville+Goddard&ref=nb_sb_noss_2Victory Heard's Book: Cultivating Harmony - https://www.amazon.com/dp/B0XXXXXXXBlack Mental Health Village (Nashville) - https://blackmentalhealthvillage.orgbmhv.orgVictory Heard's Website - https://victoryheard.com

More leads do not always mean better leads.The way prospects submit information can change the quality of every inquiry. One setting inside Facebook Ads Manager can quietly shift the outcome.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn this episode, Blake Ruff breaks down the new Facebook Ads Manager option that allows campaigns to run with both website traffic and instant lead forms. Lead forms keep users on Facebook and can improve lead quality when SMS verification is enabled. Landing pages can produce stronger leads but require a clear, optimized website and a properly installed Facebook pixel for tracking. Using both options together allows advertisers to capture leads directly on Facebook while still sending qualified prospects to a websiteEpisode OutlineHow Facebook lead forms work and why they keep data inside FacebookThe role of SMS verification in improving lead qualityWhen sending traffic to a website can produce stronger leadsWhy is a properly installed Facebook pixel required for tracking conversionsHow to verify the pixel using the Facebook Pixel HelperSetting up higher-intent Facebook lead forms with required fields and privacy policyConnecting lead forms to a CRM for follow-up and nurturingRunning campaigns that allow users to choose between website visits and instant formsWhy website optimization matters before sending paid trafficEpisode Chapters00:00 Intro & Podcast Overview00:30 New Facebook Ads Feature: Website + Instant Forms01:10 Lead Forms Pros, Cons & SMS Verification02:15 Sending Traffic to Website vs Lead Forms03:10 Pixel Setup & Meta Pixel Helper04:15 Building a High-Intent Lead Form05:20 Using Website + Instant Forms Together06:30 Optimizing Website & Final Recommendations07:30 Closing & Call to ActionAction TakenTurn on SMS verification for Facebook lead forms to confirm submitted phone numbers and improve lead qualityInstall the Meta/Facebook pixel on the website and verify it using the Meta Pixel HelperEnsure the lead conversion pixel fires when a form is submittedCreate a Facebook lead form using higher-intent settings and required fields (name, email, phone)Include a privacy policy and clear CTA such as scheduling a free trialConnect the Facebook lead form to the CRM so leads enter the nurturing pipelineSelect the correct pixel and conversion event (“Lead”) when configuring Ads Manager campaignsReview and optimize the website before sending paid trafficConclusionLead forms and landing pages serve different roles inside Facebook advertising. Lead forms create a fast and simple path for prospects to submit their information, while landing pages allow deeper engagement for visitors who prefer to explore a website first. The strongest campaigns often use both. When supported by a properly installed pixel and a clear website experience, this combination improves lead tracking, lead quality, and overall campaign performance.CTAListen to the episode to understand how the website and instant forms feature works and how it can be applied inside Facebook Ads Manager.

Google was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an AI-generated version personalized to each searcher. This episode breaks down how the patent works, how the industry reacted, and what website owners should do to prepare.Chapters00:00 - Introduction01:24 - How the Patent Works, Step by Step04:26 - How the Industry Reacted06:46 - What This Actually Means07:57 - Ads First, Everything Else Later08:58 - Google's Data Advantage10:13 - Your Website Is Becoming a Warehouse11:10 - The Measurement Problem12:28 - Connection to Agentic Browsers and Web MCP13:38 - What You Can Do About It15:19 - ClosingKey StatisticsPatent US 12,536,233 B1 approved January 2026, priority date July 2024 (USPTO)Patent filed by six Google engineers: Karen Zhang, IL Grover, Timothy Benjamin Wallen, Lauren Marjorie Bedford, Avi Sadan, and Ethan MiloLanding page score based on conversion rate, bounce rate, click-through rate, and design/content quality assessmentsAI pages can include product feeds, CTA buttons, chatbot functionality, personalized headlines, filters, and suggested productsKey TakeawaysThe patent is real, and the scope is clear - Google has patented a system to score landing pages and replace underperforming ones with AI-generated versions personalized to each user's search history and context.It starts with ads, but that's the playbook - The patent explicitly references sponsored content items. Google has a history of introducing features in ads first, then expanding (see: Google Shopping's evolution from free to paid).Google has a data advantage no one can match - The system uses full search history, previous queries, click behavior, location, and device data. No advertiser has access to that level of personalization.Your website is shifting from storefront to warehouse - Brands become suppliers of data while Google owns the customer experience. Your product feed and structured data become the front door to your business.The technology is category-agnostic - The patent focuses on shopping today, but scoring a page and replacing it with an AI version is a technique that applies to any content type. The question is when it expands, not whether.Action Items ChecklistTreat your product feed like your homepage: accurate, complete, detailed specs, pricing, stock levels, high-quality imagesInvest in structured data and machine-readable content so AI-generated pages based on your data are correctBuild direct audience relationships: email lists, community, direct traffic, brand reputationMonitor your landing page quality scores in Google AdsRead the patent yourself to understand exactly what Google is describingListen to the Browser Wars episode for context on agentic browsers and Web MCPListen to the Duane Forrester episode on trust as the most important signal for AISources & LinksThe PatentUS Patent 12,536,233 B1 - AI Generated Content Page Tailored to a Specific UserEpisode URL: https://www.nohackspod.com/episode/220-google-patented-replacing-your-landing-page-with-aiNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

What happens when a demand generation specialist steps out from the comfort of high-growth SaaS startups to launch a growth marketing agency dedicated to quality over quantity? In this episode of Predictable B2B Success, Vinay Koshy speaks with Scott Gelber, founder of SIG Marketing, whose innovative approach has generated over $3.6 million in qualified inbound pipeline for Series A and Series B SaaS companies—all fueled by the power of Google Ads. Curious why Google Ads is not always a perfect fit for every SaaS business, or how to focus on prospects that truly make a difference? Scott Gelber shares lessons from his transition to agency life, revealing the criteria he uses to identify ideal clients and the frameworks he uses to prioritize qualified opportunities. Discover why automated bidding strategies may not work for B2B SaaS, the secret to optimizing landing pages, and the real math behind advertising ROI. Whether you are a SaaS marketer, founder, or growth enthusiast, this episode uncovers the building blocks of success in digital marketing and challenges conventional wisdom on ad strategy. Tune in for actionable insights you will not hear anywhere else. Some topics we explore in this episode include: From In-house to Agency: Scott Gelber describes his shift from demand gen specialist to marketing agency founder.Mindset & Strengths: The importance of constant testing, innovation, and learning in demand generation.Ideal SaaS Clients for Google Ads: Key criteria for targeting Series A/B SaaS startups, including market size and product maturity.Market & Product Fit: Why total addressable market and category familiarity matter for Google Ads success.Lifetime Value & Pricing: How average contract value and competitiveness influence campaign feasibility.Google Ads as a Lead Entry Point: Using ads to start conversations, including follow-up and multi-channel touchpoints.Campaign Setup & Optimization Framework: Scott Gelber's step-by-step process for campaign structure, reporting, and keyword selection.Landing Pages & Ad Copy: Strategies for developing relevant landing pages and differentiating ad copy.Managing Multiple Personas: Balancing messaging and campaign structure for companies with diverse buyer types.B2B SaaS Ad Strategy vs. Common Advice: Why B2B SaaS firms should prioritize manual bidding and tight targeting over Google's automated recommendations.and much, much more...

Stop losing leads just because your landing page looks like work. Jay Schwedelson reveals the psychological triggers that make people click submit, including a simple image trick that bumps conversions by double digits. He also opens up about the "woo woo" morning habit that keeps him sane, even if it involves hiding in the bathroom.ㅤBest Moments:(02:45) How repeating your email's hero image on the landing page subconsciously builds trust(03:50) The exact percentage of leads you lose for every single extra field you require(04:29) Why splitting long forms into multiple steps can skyrocket your completion rate(05:25) The specific spot to place a testimonial that drives a 15% conversion lift(06:45) One navigation mistake that kills focus and why you need to delete it right now(08:50) Jay's 10-minute morning ritual that happens before he ever looks at a phone screenㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

This week, we continue to see ongoing heated Google Search volatility. I posted the big Google webmaster report for March 2026. Google AI Mode added more links to recipe sites. Google AI Mode has this recipe widget but is that a good thing. Google AI Overviews...

In this episode, Matt & Lauren explore three different ways creators can get started selling direct, and the tools you'll need along the way! Learn about:

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it's possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what makes it radically different from using Claude in the browser, how to use skills to multiply what you can accomplish, and tactical advice for automating website and campaign launches from scratch. Mentions James Dickerson https://www.linkedin.com/in/jadickerson/ Boring Marketing https://boringmarketing.com/ Claude Code https://code.claude.com/docs/en/overview Replit https://replit.com/ Cursor https://cursor.com/ Firecrawl https://www.firecrawl.dev/ Playwright https://playwright.dev/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Today's MadTech Daily covers the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth.

Three of the biggest AI platforms in the world. One simple prompt. One clear mission.They were all asked to build the exact same newsletter sign-up landing page. No special treatment. No extra instructions. Just one clean brief and the same copy pasted into each tool.The goal was simple: find out which AI can actually build something that looks good and converts.What happened next was surprising.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

This week, we discuss AI-assisted COBOL migrations, the OpenClaw Foundation, and AI killing Office. Plus, is TSA PreCheck Touchless the peak of airport efficiency? Watch the YouTube Live Recording of Episode 561 Runner-up Titles New's not good He knows how to be retired Let Matt Cook We don't have to worry about that Brandon You're that guy The stock market feels reactionary Siri-Claw Foundation Washing Give me life-changing money and I'll have a better take Why do I need to pay for power usage? Rundown IBM is the latest AI casualty. Shares tank 13% on Anthropic programming language threat IBM Crashes 11% as Anthropic Threatens COBOL Empire Mechanical Orchard: Half Baked OpenClaw, OpenAI and the future This Is the Biggest Threat to Microsoft Office I've Ever Seen. LibreOffice Online: a fresh start - TDF Community Blog Linux 7.0-rc1 Released With Many New Features Relevant to your Interests Warren Buffett's Berkshire Hathaway announces it sold 77% of its Amazon they hacked CSS The A.I. Disruption We've Been Waiting for Has Arrived YOLO Travel Bookings This App Warns You if Someone Is Wearing Smart Glasses Nearby The Death of Spotify: Why Streaming is Minutes Away From Being Obsolete OpenAI resets spending expectations, tells investors compute target is around $600 billion by 2030 Cloud and AWS cost consultant Duckbill expands to software, raises $7.75M for new Skyway platform Man accidentally gains control of 7,000 robot vacuums My smart sleep mask broadcasts users' brainwaves to an open MQTT broker Nonsense GE Profile made a smaller version of its nugget ice maker that needs less counter space TSA PreCheck Touchless ID | Delta Air Lines Listener Feedback Introducing Agent Plugins for AWS Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Austin Meetup, March 10th, Listener Steve Anness speaking on Grafana KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. DevOpsdays Atlanta 2026, April 21-22, 2026 DevOpsDays Austin, May 5 - 6, 2026 WeAreDevelopers, July 8th to 10th, Berlin, Coté speaking. VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: Milestone Birthdays (iOS App) Matt: Lupin on Netflix

Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.

This week, we discuss personal AI hype cycles, bottoms-up adoption, and "The Modern Stack" simplifying cloud. Plus, thoughts on new cars and the dogs that ride in them. Watch the YouTube Live Recording of Episode 560 Runner-up Titles They only talk about AI I bet you have 5 shop vacs It's all going into applesauce Live Claude Code It Good defaults and opinions, nobody wants that Give me 5 minutes, and I'll give you fifty 6 page memos I know I just pulled off a Pivotal scab. Free Tier as a Service Rundown Something Big Is Happening OpenClaw creator Peter Steinberger joins OpenAI Modern Stack: Fly.io, Neon, Upstash and Cloudflare Relevant to your Interests An AI Agent Published a Hit Piece on Me YouTube launches native app for Apple Vision Pro Not all cables are born equal, so test your USB cables with these cheap USB testers — these budget-priced tools help you protect your expensive gear from faulty or bad-quality leads The Lunduke Journal (@LundukeJournal) Video on Apple Podcasts - Apple Podcasts for Creators Temporal raises $300M Series D at a $5B valuation as AI drives demand for Durable Execution Amazon's Ring cancels Flock partnership amid Super Bowl ad backlash Meta Plans to Add Facial Recognition Technology to Its Smart Glasses Anthropic raises $30 billion in Series G funding at $380 billion post-money valuation Introducing Sonnet 4.6 Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Shout out to the people who saw the trading cards and messaged me! Austin Meetup, March 10th, Listener Steve Anness speaking on Grafana KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. Devopsdays Atlanta 2026, April 21-22, 2026 DevOpsDays Austin, May 5 - 6, 2026 WeAreDevelopers, July 8th to 10th, Berlin, Coté speaking. VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: Ghostty pairs nicely with Claude Code Matt: Home Assistant Connect ZBT-2 Coté: Iron Lung. ChatGPT for upscaling images, like this one.

In this episode, we do a deep dive on Landing Pages. The content used in ads is a big part of the battle, but the landing page will make or break a campaign. We outline real life examples of how landing page changes increased conversion rates, must haves on landing pages, and we read the EXACT landing page we're running right now for MSP clients. Need help improving the content in your ads? Start a trial at: https://campers.msp-camp.com/

This week, we discuss the future of SaaS, OpenAI vs. Anthropic strategies, and cloud capex. Plus, when will you let an AI book your flights? Watch the YouTube Live Recording of Episode 559 Runner-up Titles Do we get to eat Moon Pies? Some days it's just me and the AI We have a LinkedIn page The state of the world has not gotten better, it's just moved to Kubernetes Trained on the Corpse of Stack Overflow. We just have to get the files right It is all just files It's all an OODA loop Rinse and reply. Is Software dead? Your margin is my yacht. claude-travel.md Vegans have morals though Rundown DriftlessAF: Introducing Chainguard Factory 2.0 Is Software dead? Clouded Judgement 2.6.26 - Software Is Dead...Again...For Real this Time...Maybe? Anthropic's breakout moment: how Claude won business and shook markets Besieged The $285 Billion 'SaaSpocalypse' Is the Wrong Panic The "whole product" is more relevant than ever Cloud Earnings Microsoft Q2 earnings beat on top and bottom lines as cloud revenue tops $50 billion, but stock falls Microsoft stock plunges as Wall Street questions AI investments A day of reckoning for the AI boom Oracle says it plans to raise up to $50 billion in debt and equity this year Google Earnings Beat. Cloud Computing Momentum Builds Amid Spending Boom Amazon stock falls 10% on $200 billion spending forecast, earnings miss Amazon's $200 Billion Spending Plan Raises Stakes in A.I. Race [Follow the CAPEX: Cloud Table Stakes 2024 Retrospective](http://(https://platformonomics.com/2025/02/follow-the-capex-cloud-table-stakes-2024-retrospective/) Amazon Earnings, CapEx Concerns, Commodity AI Google's parent company raises billions of dollars in debt sale OpenAI Drama Amazon in Talks to Invest Up to $50 Billion in OpenAI The $100 Billion Megadeal Between OpenAI and Nvidia Is on Ice Sam Altman got exceptionally testy over Claude Super Bowl ads | TechCrunch OpenAI will reportedly start testing ads in ChatGPT today Relevant to your Interests Deploying Moltbot (Formerly Clawdbot) Apple tops Q1 earnings estimates on record-breaking iPhone sales Clouded Judgement 1.30.26 - Software is Dead...Again! Leaders, gainers, and unexpected winners in the Enterprise AI arms race All Enterprise software is dead The Dumbest Thing I've Seen This Week SpaceX acquires xAI in record-setting deal as Musk looks to unify AI and space ambitions AWS destiny: becoming the next Lumen CloudBees CEO: Why Migration Is a Mirage Costing You Millions Xcode 26.3 unlocks the power of agentic coding The world is trying to log off U.S. tech Anthropic's newest AI model uncovered 500 zero-day software flaws in testing DHH on OpenClaw Adam Jacob really likes AI code generation Cautionary Tales – The WOW Machine Stops (Part 2) Kyndryl Shares Halved Amid CFO Departure, Accounting Review Our $200M Series C / Oxide Presentations — Benedict Evans Matrix messaging gaining ground in government IT Hello Entire World · Entire Blog Former GitHub CEO raises record $60M dev tool seed round at $300M valuation From magic to malware: How OpenClaw's agent skills become an attack surface Nonsense What If the Sensors on Your Car Were Inspecting Potholes for the Government? Honda Found Out Superbowl Ad 404 Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Austin Meetup, March 10th, Open Lakehouse and AI — Listener Steve Anness speaking KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. Devopsdays Atlanta 2026. April 21-22 VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: YouTube TV plans launch this week Matt: Send Help Steal Coté: AI, open source, talent, and more, live at cfgmgmtcamp 2026, with Andrew Clay Shafer Tapistry

In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively.TakeawaysYou have to tell people what to do next.Capture before you can convert.Start at the end and work your way forward.It's about what they need, not about you.You can have multiple capture and convert pages.Picking a domain name, Write it out as a URL before you pay for it.Your website is your own space to build trust.You need to talk to the people who are gonna relate to you.Having a website allows you to build an audience.#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don't forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

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Selling season is not the time to be building your backend — it's the time to leverage it.In this episode, you'll learn:Why your email list is the backbone of selling season (and why social media can't replace it)What makes an administrator-facing opt-in actually workWhy a named, visual framework increases credibility and confidence with decision-makersWhat a high-converting landing page needs to include (and what it should not)How your LinkedIn profile functions as a verification tool, not a content grindWhen and why a simple website and blog still matterWhy running a beta group now makes selling season easier laterBusiness Asset Checklist:Jenn walks through these non-negotiable assets:An Email PlatformA real email service provider (not Gmail)A working opt-in formA simple nurture sequence to stay top of mind2. An Administrator-Focused Opt-In PDFShort, skimmable, and practicalDesigned for decision-makers, not teachersPositioned as a quick win or quick insight3. A Clear, Named Framework3–5 steps or pillarsConsistent languageA simple visual representationEasy to explain in under 30 seconds4. A Landing Page That Does One Job WellClearly names the problem administrators care aboutConnects pain points to student outcomesShows your framework and resultsLeads to one clear call to action: book a call5. A Strategic LinkedIn ProfileOptimized for verification, not viralitySpeaks to administrators, not recruitersIncludes long-form articles that reinforce credibility and expertise6. Optional but Powerful: A Simple Website + BlogBuilds credibility and trustHouses your opt-in and messagingPositions you as a thought leader with minimal content7. A Beta Group (If You Don't Have Data Yet)Collect testimonials, stories, and outcomesGather proof that your framework worksMake selling season about sharing results, not making claimsHere's the link: LIVE Workshop - The Booked-Out Consultant Education Consultant Accelerator: 90-Day Blueprint IG - www.instagram.com/jenn_kleiber

In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for:

Day 6 of building my SaaS in public - and today we're polishing thelanding page to get it ready for launch.AI-generated landing pages look good, but they're not quite ready.There are telltale signs that hurt credibility - and I'm fixing them all.The biggest AI tell? Em-dashes (—). Every AI model is obsessed with them.They're a dead giveaway. Search and destroy.What you'll learn:• How to spot and remove AI "tells" in your copy• Where to add CTAs for maximum conversion• Section-by-section review checklist• How to handle footer links and legal pages• The exact prompt format for Lovable refinementsChanges I made:• Removed all em-dashes• Added CTAs to every section• Simplified How It Works (removed redundant icons)• Made integrations section symmetrical• Fixed testimonial readability• Cleaned up footer links

Day 4 of building my SaaS in public - and today we're putting everythingtogether to build a landing page.All the research from Days 1-3 (problem validation, market validation,competitive analysis) feeds directly into this. The result? A complete,functional landing page built in under an hour.The framework I use: PAIN → DREAM → FIX• PAIN: Lead with the problem, use emotional language from research• DREAM: Paint the vision of life without the problem• FIX: Show how you actually solve it (3 steps max)Plus: Social proof, pricing, and FAQ/objection handling.What you'll learn:• The 6-section landing page structure that converts• How to turn research into compelling copy• The exact AI prompt I use for landing page content• How to handle social proof BEFORE you have customers• Using Lovable.dev to build the page in minutes

The entrepreneurial world loves telling founders to "never give up"—but what if that advice is slowly killing your business? In this episode, I unpack why persistence without direction is just expensive stubbornness. The real skill isn't grinding through everything; it's knowing which assumptions to abandon while keeping the business alive. I share why running parallel experiments beats blind faith, and what a Twitter thread about Pieter Levels' "ugly" landing pages taught me about the beliefs we cling to without questioning.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/dont-give-up-your-assumptions/The podcast episode: https://tbf.fm/episodes/432-dont-give-up-your-assumptions Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

I answer a listener question on product validation and the best way to launch new projects. I share why I prefer building a simple MVP over just creating landing pages, and why I believe organic traffic beats paid ads unless you're an expert. I break down the role of distribution and audience in finding traction. I also discuss recent Twitter drama about the “shotgun to sniper” approach, and why I think distribution often matters more than just launching many products. Twitter: https://x.com/wbetiagoLinkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/My products:https://podsqueeze.com/https://videoqualityenhancer.com/https://audioenhancer.com/Timestamps by PodSqueezeIntroduction and Listener Appreciation (00:00:00)  Listener Question: Product Validation Strategies (00:02:20)  Tiago's Take: MVP vs. Landing Pages (00:03:19)  Landing Pages and Their Limitations (00:07:22)  Getting Traffic: Paid Ads vs. Organic Launches (00:08:36)  How to Launch Without an Audience (00:10:08)  Building Recurring Traffic and Scaling (00:13:49)  Twitter Drama: Shotgun to Sniper Strategy (00:15:05)  Tiago's Response: The Importance of Distribution (00:16:09)  Social Media Algorithms and Polarization (00:18:39)  Distribution vs. Catching the Wave (00:21:06)  Audience as an Unfair Advantage (00:24:54)  Audience-First Approach and Examples (00:25:53)  Conclusion and Call for Feedback (00:26:59)

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren't about your ad at all. You'll learn:When a landing page outperforms your homepage (and when it doesn't)How consideration level, pricing, and message clarity determine the ideal click-through pathWhy “anchoring” and UX sequencing can dramatically change conversion ratesHow testing new PDP structures (including delaying price) can increase resultsHow to build fast, scrappy landing pages that plug cleanly into ShopifyWhat heatmaps, scroll behavior, and section-level engagement reveal about frictionWhy iteration beats theory — and how to develop a testing mindset that actually finds signal #EmailMarketing #RetentionMarketing #CRO #LandingPages #EcommerceStrategy #DTCMarketing #ShopifyBrands 00:00 — Introduction01:00 — When a Landing Page Beats Your Homepage03:00 — How Disrupted Traffic Changes Your Funnel06:00 — Rising Prices, Rising Consideration10:00 — PDP vs Landing Page: Which One Converts Better?14:00 — Why Testing Beats Theory Every Time20:00 — The Underrated Power of Email Capture on Landers29:00 — Inside a High-Performing Landing Page BuildSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF573Follow us on Instagram & Twitter - @dtcnewsletter

In this episode, Josh interviews Kris Gramlich, an experienced Amazon FBA seller and entrepreneur. Kris shares practical strategies for building customer loyalty, including using product insert cards with QR codes that lead buyers to claim free gifts in exchange for their contact information and order ID. He emphasizes providing value rather than manipulating reviews and discusses sourcing free sample gifts locally to quickly engage customers. Kris also offers actionable tips on optimizing product images, building an audience, and leveraging influencer marketing, all aimed at fostering long-term relationships and driving repeat business on Amazon.Chapters:Introduction to Kris Gramlich (00:00:00)Josh introduces Kris, his background in entrepreneurship, and his Amazon FBA journey.Product Insert Cards & QR Codes (00:01:03)Discussion on using product insert cards with QR codes to engage customers and offer free gifts.Landing Pages & Customer Verification (00:02:00)Explaining the process: QR code leads to a landing page, collects customer info and order ID to verify purchases.Avoiding Review Manipulation (00:04:06)Emphasizing not asking for reviews to avoid Amazon penalties and focusing on providing value instead.Free Gift Strategy & Messaging (00:05:15)Details on the types of free gifts offered, messaging on insert cards, and conversion rates.Sourcing & Sample Packs (00:05:48)Switching to U.S. suppliers for faster fulfillment and offering sample packs as free gifts.Landing Page Experience & Brand Story (00:07:30)Using videos and storytelling on landing pages to build brand connection and encourage opt-ins.Gift Relevance & Opt-In Process (00:08:01)Ensuring free gifts are relevant to the purchased product and using order ID to prevent abuse.Email Follow-Up & Community Building (00:09:16)Using MailChimp for follow-up emails, sharing brand story, and building a community around new product launches.Consumable Products & Customer Satisfaction (00:10:26)Focusing on consumable pet products, offering alternatives if customers are unsatisfied, and prioritizing customer happiness.Actionable Takeaways & Listing Optimization (00:11:46)Josh summarizes three actionable takeaways: optimize listing images, build an audience, and use free samples for subscriptions.Product Launch Strategies & Influencer Marketing (00:13:55)Discussing launch strategies: audience outreach, PPC, influencer marketing, and new affiliate software tools.Where to Find Kris & Closing (00:15:51)Kris shares how listeners can connect with him and offers a free gift; episode closes.Links and Mentions:Tools and WebsitesZapierMailchimpSellozo.comTranscript:Josh 00:00:00  Today I am excited to introduce you to Kris Gramlich. Kris is a professional FBA seller, a podcast host and an account executive at Sellozo. Kris has always been entrepreneurial and enjoyed the thrill of selling items, from selling items at garage sales as a kid to mowing yards and then selling clothes on eBay. Kris learned how to sell physical products on Amazon in 2013, starting out by selling things around the house. He learned the basics of retail arbitrage and started sourcing his own products. Kris launched his first product in 2014 after watching YouTube videos and listening to podcasts. Currently, Kris has four brands and enjoys helping other sellers on Amazon. Kris hosts a podcast with Dustin, another seller, where they talk about industry leaders and other sellers. So welcome to the podcast today, Kris.Kris 00:00:52  That's quite the intro there. Josh. That's pretty good. I'm gonna have to take a couple notes there and kind of implement those on our own podcast. That was really good.Josh 00:01:00  Hey. Well, you have, you have a good bio yourself.Josh 00:01:03  I think that's that's why it sounds so good to you. So I want to dive in a little bit more with, how you're building that audience with insert cards. You know, we do the same thing with our brand. I don't know that I necessarily see that as, like, overly gray. I mean, you look at like a box of, you know, grab some Clorox wipes. Right. What's on the product label for Clorox wipes? it's the P&G website. Right. So like and they have like a, you know, they're not saying like, hey, come register your warranty per se, but like they have links to their social media, right? They have their icons, they have their website on there. So like I don't think people need to be as scared about that. Right. But what are you seeing working really well when it comes to product inserts?Kris 00:01:49  Well if anything good out of Covid came, it's that people were more adapted to QR codes. So people like start to they know what that is now.Kris 00:02:00  And so QR code like that just not people realize, oh I can scan that. So a QR code insert that is has some type of messaging messaging like so thank you. you know, get your free gift. there's, there's things that, that I'm doing now where, somebody scans it, they go to a landing page. in that landing page, they give name, email address, order ID number, and that just kind of verifies that the order matches with Amazon order. So we're not just getting spammed for free gift. Yeah. And they scan it and we just give a free gift out. And, all they got to do is provide us with their name and their email address. we're think about adding their mailing address there, just to kind of have that for like a backup plan to do postcards. I get a random side note here, but I bought something Amazon like literally 60 days later, I got a gift. Like a postcard in the mail. Really? How'd this? How'd this guy know to send me this postcard for another item? So, like, reverse engineering? That's kind of fun for me.Kris 00:03:07  So I'm trying to figure that out, but, Yeah, the insert scan, QR code landing page. Basic information. No first name, last name, email address, and then the order ID. we're using a tool called, It's going away from me. Zapier or Zapier, however you want to pronounce. Okay, that that, links up order IDs so that, when they type in your ID, it matches correctly with the order ID inside your account. and then from there, we send them a free sample and the free sample. You know, it's just something to, like, get them to engage with us, maybe try another product that we're thinking about launching down the road. it also just allows them to, like, feel warm and fuzzy. So maybe that when that review request does come and that that review request is done by Amazon, we're not sending any more like, hey, give us a five star review. We're just leaving it more like providing value. And whenever they get something from Amazon that says, how would you rate your experience with so-and-so brand? Maybe they think, hey, that was a good brand.Kris 00:04:06  I'll leave a five star review, so we're leaving that alone.Josh 00:04:09  So you're not even touching reviews. You're not.Kris 00:04:11  Even to touch.Josh 00:04:12  It. Yep.Kris 00:04:13  Yeah. Just leaving like just value.Josh 00:04:15  Yeah. I agree 100% with the, you know, not even touching reviews. We we've made the same decision because we have opt in flows and all of that. And everybody's like why don't you ask for a review? And it's like, I'm not even touching it with a ten foot pole.Kris 00:04:28  Because not anymore.Josh 00:04:29  That's that's the one thing that like is if Amazo...

With so many ways to make money online, many founders and creators have lost sight of the most powerful one: email marketing. John Ainsworth, founder of Data Driven Marketing, says you're leaving tons of money on the table if you're not doing it well. John is back on the pod to share his best tips and tactics on landing pages, upsells, lead magnets, and more. You might want to take some notes for this one! LINKS Rolodex Marketing Resource (https://docs.google.com/document/d/1jRV_ncgCWAMRB7tZZtnO7x0Tn5sE46-tYkwN6paVG3A/edit?tab=t.0) Free Email Marketing Resources (https://datadrivenmarketing.co/resources/) John's Podcast: The Art of Selling Online Courses (https://www.youtube.com/@john_ainsworth/videos) Meet John and other location-independent founders inside Dynamite Circle (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:02:11) Email Marketing: A Must-Have Money Maker (00:11:50) 15 Steps to a High-Converting Landing Page (00:19:18) Do Webinars Still Work in 2026? (00:24:09) What Makes a Great Lead Magnet (00:29:09) The Power of Order Bumps and Upsells (00:36:58) How to Use AI to Improve Your Funnels (00:40:45) How to Make Extra Money with Trip Wires (00:44:37) Rapid-Fire Email Tips for 2026 (00:50:49) How John is Running His 7-Figure Agency CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) 6-Figure Sales Expert Calls You Out (Don't Keep Doing This in 2026) (https://tropicalmba.com/episodes/dont-keep-doing-this-2026) 8 Simple Steps for Improving Your Sales Funnel (https://tropicalmba.com/episodes/john-ainsworth-sales-funnel)

Are you tired of pouring your heart into a beautiful lead magnet only to see tumbleweeds in your inbox? You've got the knowledge. You've got the skills. You've even got that glossy, well-designed PDF or checklist you just know could change lives. But for some reason, your email list isn't growing. What gives?Here's the truth nobody talks about. It's not that your lead magnet isn't good enough. It's not even that people don't want what you're offering. The real reason your list is stuck is simple. Your landing page isn't doing the heavy lifting.And today, that changes.This episode breaks down the exact method smart coaches are using to transform their landing pages into list-building machines. This isn't theory. This is the real deal, straight from someone who's done it. No fluff. No gimmicks. Just practical steps to make your landing page work like magic, so you can finally get the audience you deserve.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your...

What if the secret to scaling your brand wasn't your ads, but the speed of your design process? In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today's fastest-growing supplement and apparel companies) win not by spending more, but by testing faster, designing smarter, and iterating relentlessly. Nik walks through the five essential questions every page must answer: “What is it?”, “Why does it exist?”, “How will it benefit me?”, “How fast do I get it?”, “Why should I trust this brand?” He also shares the lessons he learned building Sharma Brands, why most designers fail at conversion design, and how speed in testing, feedback loops, and UX clarity can turn a good brand into a category leader. If you're a marketer, founder, or designer trying to figure out how to make your website sell instead of just looking pretty, this is your guide. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 15 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.