Podcasts about geofencing

The Pistons will reportedly restrict ticket sales against the Knicks playoff series to local buyers

8:00 HOUR: Pistons playoff ticket geofencing, Is golf the hardest sport to play?

Are you familiar with the concepts of loccation intelligence and geofencing? If these ideas are new to you or you are looking to get some additional insights on these topics then today's episode is for you. Our guests today are Barbara Wardell and Ernesto Cullari, who are digital marketing experts.TODAY'S WIN-WIN:Geo fencing allows you to hyper focus on your local area.LINKS FROM THE EPISODE:You can visit our guest's website at: https://www.cullarimedia.comAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Get a copy of our guest's book: CLICK HERE.If you are ready to franchise your business or take it to the next level: CLICK HERE.Connect with our guest on social:https://www.linkedin.com/in/ernestocullari/https://www.instagram.com/ernestocullarihttps://kitcaster.com/barbara-wardell-and-ernesto-cullari/ABOUT OUR GUESTS:Barbara Wardell, Cofounder CFO, of Cullari Wardell. Barbara Wardell is a seasoned marketing and ad professional who left behind a very successful career in the specialty medicine world to become a disruptor on behalf of small businesses. Ernesto Cullari, Cofounder CMO, of Cullari Wardell. Ernesto is a writer, commercial photographer and commercial director, as well as our Chief Marketing Officer. He's experienced at managing all aspects of content creation and digital ad creation, ad management, distribution, and optimization. He is a pioneer in the field of geofencing. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

We look at the new PanPan Kids Smartwatch, see more about the device here. PanPan Kids Smartwatch, parent-controlled wearable, reviewed There is definitely an interest and a desire, among parents, for a product like this. In local schools there are parent's whatsap groups discussing forward looking policies for their children beginning their educational journeys with the looming challenge of screen time, and the competition for their children's eyeballs. The PanPan smart watch is definitely aiming to tackle the most pressing concerns by parent. First up, the set up process by the company was effective, efficient, and impressively turned around quickly. Our testers were impressed by this and it is a definite plus for the device. The watch looks good, which is a plus, and seemed to be pleasing and agreeable for the kids which is important. The one question, which is always hard to know after a few weeks use, is how durable they will be, especially when you have preteens using them, bumping around with them on. With that caveat, they deliver a good service, and without the landgrab of data, audio, visual and anything else that's going that smartphone based products are inclined to do. If you are going to take this product on, you do need to factor in the cost of the app also. Naturally this is the way of things these days, but just consider it when you are pricing this up. Especially if you are giving this as a gift to someone else, it might be strategic to budget in covering those costs, rather than giving a gift that then requires the receiver to immediately take on a financial commitment. Overall our tester enjoyed putting it through it's paces, and, as this product is a relatively early mover in this market, it would be one that they would be happy to recommend to parents aiming to both be safe but wanting a better option than just handing their child a smartphone with all of the drawbacks that that entails. See more about the PanPan Kids Smartwatch Tunstall Emergency Response and Pandu have partnered to launch the PanPan Kids Smartwatch, a wearable device designed to keep children aged 7 - 12 years safe and parents connected without the need for a smartphone or internet access. Prioritising safety, privacy, and ease of use, the PanPan Kids Smartwatch provides peace of mind for parents while allowing children to explore with a sense of independence. The PanPan Kids Smartwatch is built with safety at its core, featuring: No Camera, No Recording Function - Designed for enhanced security and privacy compliance, making it suitable for schools and aligned with GDPR policies. Full Parental Control - Parents have complete access through the app to customise settings and manage features. Geo-Fencing for Extra Security - Parents can set safe zones and receive instant alerts if their child moves beyond them. Two-Way Calling - Parents and children can communicate easily, ensuring peace of mind and instant connection when needed. Seamless Communication - High-quality, crystal-clear audio enhances two-way conversations for reliable interaction. Equipped with a built-in SIM card, the PanPan Kids Smartwatch enables two-way calling, so kids can easily reach their parents in any situation. It also features a dedicated SOS button that, when pressed, sends an instant alert to the parent's app, along with the child's real-time location. These features, combined with GPS tracking, activity monitoring, and optional 24/7 support, make it a comprehensive safety solution for families. Parents can feel confident knowing their child is safe and secure - whether at home, school, on a playdate, or a school trip. The built-in GPS tracker allows parents to check their child's location in real time, while the two-way calling feature ensures kids can always reach their parents, and vice versa. What Parents Are Saying Louise Rawlins, a mother of two young girls, shares her experience: "As a parent, safety is my top priority. I want my daughters to have ind...

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com  Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.

SATC Thrift Store Wedding Dress… Katy Perry going to space… Athena on the way to the moon… Breaking News / Kris Cruz from DC… Daytona Beach Bike week / GeoFencing used for numbers… Florida Man Games… Daredevil returns next week… A look at the Oscars…More deaths in DRC mystery disease… Hackman death revisited… Economic Blackout Day?... Email: www.chewingthefat@theblaze.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Highlights from this week's conversation include:Misha's Background and Journey in AI (1:13)Childhood Interest in Physics (4:43)Future of AI and Human Interaction (7:09)AI's Transformative Nature (10:12)Superhuman Intelligence in AI (12:44)Clarifying AGI and Superhuman Intelligence (15:48)Understanding AGI (18:12)Counterintuitive Intelligence (22:06)Reflection's Mission (25:00)Focus on Autonomous Coding (29:18)Future of Automation (34:00)Geofencing in Coding (38:01)Challenges of Autonomous Coding (40:46)Evaluations in AI Projects (43:27)Example of Evaluation Metrics (46:52)Starting with AI Tools and Final Takeaways (50:35)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads.  https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel

In this episode of Your Drone Questions. Answered, we welcome Chris Breedlove, who will be taking over as the new host of the show! Chris brings over a decade of experience in geospatial technology and two years of specialized drone industry expertise.We dive deep into DJI's recent removal of geofencing restrictions - a significant change that's making waves in the drone community. Chris and David discuss:What geofencing is and why it mattersThe timing and potential reasons behind DJI's decisionHow this change might impact drone pilots and the industryWhy other manufacturers never implemented similar restrictionsThe balance between technological restrictions and pilot responsibilityHave questions about drones? Submit them at YDQA.io, through the Drone Launch Connect community, or email Chris directly at chris@dronelaunchacademy.com.

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

eM Client CAN be purchased outright. An astonishing 5-year-old typo in MasterCard's DNS. An unwelcome surprise received by 18,459 low-level hackers. DDoS attacks continue growing, seemingly without any end in sight. Let's Encrypt clarifies their plans for 6-day "we barely knew you" certificates. SpinRite uncovers a bad brand new 8TB drive. Listener feedback about TOTP, Syncthing and UDP hole punching, email spam, ValiDrive speed, AI neural nets, DJI geofencing, and advertising in the "New" Outlook. A look into the tradeoffs required to obtain privacy for our DNS lookups Show Notes - https://www.grc.com/sn/SN-1010-Notes.pdf Hosts: Steve Gibson and Leo Laporte Download or subscribe to Security Now at https://twit.tv/shows/security-now. You can submit a question to Security Now at the GRC Feedback Page. For 16kbps versions, transcripts, and notes (including fixes), visit Steve's site: grc.com, also the home of the best disk maintenance and recovery utility ever written Spinrite 6. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: uscloud.com joindeleteme.com/twit promo code TWIT bitwarden.com/twit zscaler.com/security

Join John Golden as he chats with marketing professionals Barbara Wardell and Ernesto Cullari about how geofencing is transforming the advertising landscape. Discover how small businesses can use this innovative technology to send targeted ads to potential customers based on their location. With practical examples, including a laundromat's remarkable success story, and expert insights into maximizing ROI while maintaining data privacy, this episode is a must-listen for marketers seeking to combine creativity and precision in their campaigns.

Barbara Wardell is a seasoned marketing and ad professional who left behind a very successful career in the specialty medicine world to become a disruptor on behalf of small businesses. She has a hunter-gatherer mindset she uses to guide her geofencing ad agency, Cullari & Wardell. Barbara focuses on what makes her clients strong and their competition weak. She then uses GPS location data to match would-be customers to her client's strengths, thereby both hunting and gathering. The measurable results in terms of increased foot traffic and online conversations are game-changing. Beyond her professional pursuits, Barbara is a proud mother of two outstanding young men, balancing her role as a dedicated businesswoman with a passion for enjoying life to the fullest and spending quality time with family and friends. A true Renaissance man, co-founder Ernesto Cullari has been a successful songwriter with hits on Disney and Country Radio. He was a candidate for the U.S. Congress, and an editorial writer for Fox News, as well as other publications for over a decade. By day, he was a surgical medical device rep for 11 years, until he left what had become a corrupt medical tyranny to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of automation and gaming technologies in advertising, which enabled him to merge his creative mind with his analytical mind and leverage them on behalf of his ad clients. Ernesto and Barbara are now trailblazers in the data-intense field of geofencing advertising, where they have turned complete industries, like the laundry industry, upside down. Each month, very inexpensively, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Barbara Wardell and Ernesto Cullari: Website: https://cwadagency.com/ LinkedIn: https://www.linkedin.com/in/ernestocullari *E – explicit language may be used in this podcast.  

Speed limiters in 2024 are less a story about what did happen and more about what didn't. Mark Schremmer of Land Line Magazine explains. Also, ELDs and a relatively new technology called geofencing are replacing the CB radio as a way to warn truckers of hazards ahead on the road. And a love of driving is how many truckers start. That certainly holds true for Mary Wilson, whose work in a bus led to her job in a truck. 0:00 – Speed limiters in 2024 – a story about what didn't happen 10:06 – New tech can warn truckers of hazards ahead 39:51 – A love of driving leads to a life behind the wheel

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic. They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth. Watch this episode on YouTube! Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Szeretettel köszöntünk az Okosotthon Guru Műhelye podcast legújabb epizódjában! Ebben felfedezzük a fűtés automatizálásának lehetőségeit az okosotthonokban. Szó esik a radiátoros fűtések alkalmazásáról, a thermosztatikus radiátor szelepek (TRV) működéséről, valamint a különböző kommunikációs protokollokról, melyekkel még jobban kontrollálhatjuk otthonunk hőmérsékletét. Péter részletesen bemutatja a fűtés automatizálásának technikai megoldásait és geofencing alapú energiahatékonysági módszereit is. Fontosabb pillanatok: 00:00 Bevezetés a fűtés automatizálás témájába 05:15 Radiátoros fűtés a társasházi lakásokban 12:45 Thermosztatikus radiátor szelepek (TRV) működési elve 18:30 Kommunikációs protokollok: Bluetooth, Zigbee, Z-Wave és WiFi 25:20 Retrofit megoldások és elektronikus TRV-k 32:10 Geofencing alapú fűtésszabályozás és energiatakarékosság Legfontosabb gondolatok az epizódból: A radiátorok okos szabályozása: "A thermosztatikus radiátor szelepek (TRV-k) segítségével akár szobánként külön tudjuk szabályozni a hőmérsékletet, ami nem csak kényelmes, de energiatakarékos is" Kommunikációs protokollok fontossága: "Az okos fűtési rendszerek sikerének kulcsa a megfelelő kommunikációs protokoll megválasztása, amelyekkel a készülékek egymással hatékonyan tudnak kommunikálni." Retrofit megoldások: "A retrofit megoldások lehetővé teszik, hogy a meglévő fűtési rendszereinket is okosabbá tegyük anélkül, hogy teljesen új rendszert kellene telepítenünk." Energiamegtakarítás geofencinggel: "A geofencing technológia segítségével az otthonunk automatikusan alkalmazkodik a lakók jelenlétéhez, ami igazán hatékony módja az energiafelhasználás csökkentésének." Ha szeretnél hasonló gondolkodású okosotthon rajongókkal és szakemberekkel beszélgetni, csatlakozz a Discord csatornánkhoz vagy kövesd a LinkedIn profilomat. Ha szeretnél mélyebben elmerülni az okosotthonok világában, első lépésben vegyél részt az okosotthon kihívásban vagy legyél te is „Okosotthon Kalandor”. Ha készen állsz arra, hogy te is okosotthon telepítő legyél, foglalj időpontot egy ingyenes 45 perces konzultációra.

Big Tech for Small Businesses: Unleashing the Power of Geofencing with Barbara Wardell and Ernesto CullariHow can small businesses best use cutting-edge technologies? Geo-fencing is a great example, providing location-based advertising to drive traffic, revenue, and ROI for local businesses. What does the future hold for small businesses as they integrate advanced tech to personalize customer experiences?In this episode of the Value Creators Podcast, Hunter Hastings explores these questions with Barbara Wardell and Ernesto Cullari of Cullari and Wardell, a pioneering service provider in geofencing and location-based marketing solutions. Barbara and Ernesto share their expertise in helping small and medium-sized businesses harness advanced technologies to attract customers, increase conversions, and create sustainable growth.They emphasize a customer-centric approach, leveraging tools like GPS tracking and demographic data to tailor highly targeted ads that resonate with local audiences. By combining technology with a deep understanding of small business challenges, they demonstrate how geofencing can deliver measurable results, from attracting new customers to optimizing location choices based on foot traffic studies.Barbara and Ernesto also discuss the importance of hyper-specialization, ROI measurement, and the evolving future of advertising, where AI and privacy-sensitive data play a pivotal role. For small business owners, this episode offers actionable insights into leveraging big tech to compete effectively while maintaining the personal touch that defines their success.This conversation is a masterclass on how to think and act as value creators, showcasing how innovation, technology, and customer focus can unlock new opportunities for small businesses.Resources:➡  Learn What They Didn't Teach You In Business School: The Value Creators Online Business CourseBarbara Wardell & Ernesto Cullari's AgencyConnect with Hunter Hastings on LinkedIn:The Value Creators on Substack

Small businesses often struggle to compete with dominant chains, finding traditional advertising costly and ineffective considering how crowded the market has become. Attracting local customers without losing them to bigger competitors has become a persistent challenge. Geofencing offers a game-changing approach, using precise location-based technology to engage potential customers when they are near a business. By creating targeted, timely connections, geofencing enables small businesses to increase visibility and drive foot traffic while staying competitive against larger brands. https://www.youtube.com/watch?v=H3U_CXdCA_4 Barbara Wardell and Ernesto Cullari are dynamic figures in the advertising world, leading Cullari Media, a pioneering geofencing ad agency. They focus on helping businesses boost foot traffic through innovative marketing strategies and specialize in using geofencing technology to enhance local advertising efforts. Today, Barbara and Ernesto talk about the power and effectiveness of geofencing in advertising, sharing stories of how it can transform small businesses by increasing foot traffic and local client engagement. Stay tuned! Resources Cullari Media: Measured Revenue Growth through Geofencing, Amazon Prime Data, and more... Cullari & Wardell on Facebook Ernesto Cullari on LinkedIn

In this episode, we will explore e-commerce strategies, personal stories, industry trends, and Amazon tips, as well as insights on networking, market shifts, and He Carrie Miller from Helium 10 uncovers the hidden gems of the e-commerce universe in a conversation filled with personal stories, professional insights, and a touch of Thanksgiving gratitude. Her journey, which intertwines with platforms like Walmart and TikTok, offers a fresh perspective on the future of e-commerce. Carrie shares how her father's entrepreneurial spirit and career success inspired her to help revive a struggling skateboard brand, demonstrating the power of family ties and innovative thinking.    The world of skateboarding and rollerblading takes center stage as we explore the vibrant industry trends and challenges traditional companies face amidst the rise of electric boards. Carrie recounts memorable moments from the Billion Dollar Seller Summit and Helium 10 Elite events, from strategic victories in tug-of-war competitions to unforgettable company gatherings filled with camaraderie and humor. This lively discussion highlights the importance of community and shared experiences, painting a colorful picture of both the personal and professional journeys in the Amazon-selling business landscape.   We navigate the intricacies of e-commerce strategies, touching on geofencing, Amazon sales tactics, and the potential shifts in manufacturing brought about by tariffs. Carrie's insights into Helium 10's innovative tools offer valuable lessons for optimizing Amazon listings, while the broader conversation addresses quality shifts in the market and the importance of networking. The episode closes with a nod to the Helium 10 Elite group's collaborative spirit, underscoring the value of helping others achieve their goals to find personal fulfillment. This dynamic episode promises to inspire and inform anyone passionate about online business and entrepreneurship. In episode 423 of the AM/PM Podcast, Kevin and Carrie discuss: 00:00 - E-Commerce Trends and Tools Discussion 03:14 - Podcast Success With Helium 10 07:49 - Skateboard Business Trends and Experiences 11:46 - Geofencing and Digital Advertising Strategies 16:29 - Geofencing for Targeted Advertising 21:04 - Amazon Sales Strategy and Helium 10 33:43 - Quality Over Quantity in Product Sourcing 37:21 - Tariffs and Manufacturing in the USA 40:58 - Reviving American Manufacturing Quality 42:28 - Importance of Networking and Event Attendance 46:18 - High-Impact Business Development Strategy Sessions 52:37 - Helium 10 Elite Monthly Training Session 53:16 - Kevin King's Words of Wisdom lium 10's innovative tools.

President-elect Trump's choice for transportation secretary is former congressman and recent Fox Business co-host Sean Duffy. We break down the pick and then explore the Federal Motor Carrier Safety Administration's new proposed rule on broker transparency. After that, we look at how the Colorado State Patrol is using geofencing to help truckers, plus Texas' efforts to expand truck parking. And finally, New Jersey is experiencing pushback over upcoming electric vehicle mandates, while a proposed mandate in California gets the veto treatment. 0:00 – Duffy tapped to lead U.S. DOT; broker transparency rule 10:31 – Helping truckers through geofencing 24:52 – Texas DOT expands truck parking 39:41 – Pushback over New Jersey EV mandate; California veto

In this THINK Business Mini Business Course, Jon Dowskin, Barbara Wardell and Ernesto Cullari, Co-Founders, Cullari & Wardell discuss the fundamentals of geofencing ads. Get valuable, expert insight you can put into practice today! Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Barbara Wardell and Ernesto Cullari: Website: https://cwadagency.com/ LinkedIn: https://www.linkedin.com/in/ernestocullari *E – explicit language may be used in this podcast.

Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In today's episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that attracts not just clients but opportunities across the legal industry. We discuss: Why creating a personal brand alongside your law firm brand can exponentially increase engagement How to choose the right social media platforms for your law firm The importance of consistent posting (5 static posts + 1 video daily) Why weekend and holiday posts see higher engagement Strategic benefits of LinkedIn for attorney recruitment and referrals How to build an in-house marketing team Geofencing strategies for targeted hospital marketing Guest Details Jen Gore is the founder of Atlanta Personal Injury Law Group, a three-time Inc. 5000 honoree known for building a powerhouse social media presence with over 164,000 followers. Under her leadership, the firm has been recognized as one of Inc. magazine's fastest-growing law firms for three consecutive years, with their innovative social media strategy winning "Best Social Media in PI Space" at National Trial Lawyers. Jen Gore: LinkedIn, Instagram Atlanta Personal Injury Law Group: Website, Linkedin, Instagram, TikTok Alexa Levantis is the Director of Marketing at Atlanta Personal Injury Law Group, where she architects the firm's comprehensive digital marketing strategy. As the mastermind behind their award-winning social media presence, she has helped transform the firm's digital footprint from basic content to a sophisticated multi-platform strategy that generates consistent engagement and opportunities. Alexa Levantis: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned PIM Episode 281:Law Firm SEO Checklist: Win Better Cases, Dominate Local Search Time Stamps 00:00 Intro 00:35 Social Media as an Opportunity Magnet 01:57 Jen Gore's Growth Journey 03:30 Social Strategy Evolution 2021-2024 04:30 Becoming a Digital "Entity" 06:00 Strategic Post Timing 07:02 Platform Statistics & User Behavior 08:13 LinkedIn Strategy Deep Dive 10:00 Personal vs Law Firm Branding 11:30 Setting Up a Public Figure Profile 12:00 Building Your Marketing Team 14:00 Getting Comfortable on Camera 15:52 Award-Winning Results & Metrics 16:39 Geofencing & Ad Targeting 18:00 Final Thoughts: Being an Industry Leader 18:34 Episode Wrap-Up & Resources Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

Hour 2: The Tara Show - “Kamala's Disconnection with the American People” “The Truth about the Fakeness of the Last Election” “Political Geo-Fencing” “Democrat Gaffes No Longer being Covered Up” full 1876 Wed, 30 Oct 2024 14:29:07 +0000 jTytc8C0mf0Mr4DmozdGTxfTxVcHPr3l news The Tara Show news Hour 2: The Tara Show - “Kamala's Disconnection with the American People” “The Truth about the Fakeness of the Last Election” “Political Geo-Fencing” “Democrat Gaffes No Longer being Covered Up” Tara presides over the Upstate's #1 all news/talk morning show every weekday on News/Talk 989 WORD.Tara's faithful listeners are affectionately known as "Tara-ists" because of their passion and participation in the show. Tara was named 2021 Best News Talk Show and Best overall Personality, AGAIN, by the South Carolina Broadcasters Association! Tara took home the same honors in 2018 and was also named 2016 "Personality of the Year!" In addition, Tara has also won over two dozen state and national journalism awards for column writing, news reporting and investigative reporting while working for three newspapers and writing for a variety of national publications. She won a first place reporting award from the North Carolina Press Association for an investigative series about the weaknesses in Charlotte's overburdened court system, which regularly let murderers off the hook with less than 15 years in prison. Due to her work, that system has been reformed. Tara is also a winner of the prestigious first place Green Eyeshade Award, a national award for column writing from The Society of Professional Journalists. Tara took to the airwaves about 15 years ago to do a radio show heard up and down the coast and fell in love with bypassing her editors to talk straight to the people. Tara hasn't stopped reporting, and still brings her investigative journalism to the show. Tara is a mom, wife and talk radio convert-- and weekday mornings she's live and local on News/Talk 989 WORD. Are you a "Tara-ist"? It's time to get captured!      2024 © 2021 Audacy, Inc. News False https://player.amperwavepodcasting.com?feed-link=https%3A%2

Episode: 00236 Released on October 14, 2024 Description: In this Analyst Talk Deep Dive, Mike Winslow dives into the complexities surrounding changes in Google location data. Mike discusses how Google's decision to encrypt location data on devices will impact law enforcement's ability to access it, particularly for geofencing. As Google adopts a more privacy-focused approach similar to Apple, this could significantly change how analysts and law enforcement gather and utilize location data in investigations. Mike explains the geofencing process, the current accessibility of data through search warrants, and what the future holds as these changes take effect. He also touches on recent court rulings addressing the constitutionality of geofencing and their potential impact on future cases. Plus, Mike shares information about an upcoming IACA webinar series on using phone data in investigations. [Note:  Description produced by ChatGPT.] Get to know more about Mike by listening to his episode on Analyst Talk With Jason Elder: https://www.leapodcasts.com/e/episode-006-mike-winslow-%e2%80%93-the-ambassador/ CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $75 gift card from us. Happy hunting! *** Episode 6 of Cocktails & Crime Analysis - IACA Conference Preview - Presenters Edition https://youtu.be/FS6qqCQfcJI  *** Name Drops: Related Links:  https://news.bloomberglaw.com/privacy-and-data-security/googles-location-data-move-will-reshape-geofence-warrant-use https://www.iaca.net/training  Association(s) Mentioned: IACA Vendor(s) Mentioned:  Contact:mwinslow@scottsdaleaz.gov; https://www.linkedin.com/in/mikewinslow1414/  Transcript: https://mcdn.podbean.com/mf/web/y9g8vda9dr694y9n/DKY02_transcripts.pdf  Podcast Writer:  Podcast Researcher:  Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com. Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners.  Podcast Email: leapodcasts@gmail.com   Podcast Webpage: www.leapodcasts.com   Podcast Twitter: @leapodcasts

Today Jake Chervinsky is back on the podcast to discuss Tornado Cash developer Roman Storm's court case and its implications on DeFi and the crypto industry.    Could DeFi be made illegal in the United States? Are DeFi developers going to be prosecuted if criminals use their code? Is it just DeFi? What other sectors could be at risk? The answers to these and many other questions are discussed in today's episode. ------ BANKLESS SPONSOR TOOLS:

Curious about DIY insulin delivery systems like Loop, Trio, or AAPS? Our expert panel dives into the world of open-source Automated Insulin Delivery (AID) systems, exploring advanced features that FDA-approved systems can't match! Learn how to build and customize these apps, unlock advanced features like Caregiver Controls, Siri Shortcuts, Geofencing, and highly customizable profiles and overrides. This is part one of a two-part series! On next week's episode where we'll compare the DIY Loop, Trio, and AAPS algorithms and controls to help you choose the best system for your needs.   T1D Exchange Registry Sign up  (US only)   Join our Newsletter | Diabetech Community Discord   Support Diabetech on Patreon   Follow Diabetech: Instagram | Tik Tok | YouTube | Facebook   Learn more: Trio | Loop | Android APS   Listen: The Power of the iAPS Algorithm (still relevant!)   Contact Integrated Diabetes Services   DISCLAIMER: This podcast is not medical advice. Always consult with your doctor before making changes to your health care. DIY systems are experimental and not approved by the FDA or regulatory authorities at the time of this video. You take full responsibility for building and using these DIY systems and you do so at your own risk. Results will vary.

In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoing influence of radio in political campaigns and small market opportunities as compare to large markets.Rick provides insights on how geofencing enables stations to deliver targeted ads, citing relevant examples such as Chuck E. Cheese's localized efforts in San Francisco. Nicole and Rick then analyze radio's enduring role as a trusted medium in political advertising and identify the business verticals driving revenue growth in smaller markets.This episode offers valuable perspectives for those interested in the future of local radio. Discover how adopting the latest technologies can position stations for success in a changing media landscape. As BIA continues to collaborate with RAB and local radio sellers, we look forward to exploring more opportunities for growth and innovation.

For the first time, you can buy a continuous glucose monitor over the counter, no prescription needed. This summer we went from no CGMs available this way, to now having two. This week we're talking about the Dexcom Stelo with the company's COO Jake Leach. We'll talk about Stelo and get an update on G7 features including Dexcom's plans to address concerns over Geofencing, and issues that can potentially arise if you travel outside your home country. This podcast is not intended as medical advice. If you have those kinds of questions, please contact your health care provider. Please visit our Sponsors & Partners - they help make the show possible! Learn more about Gvoke Glucagon Gvoke HypoPen® (glucagon injection): Glucagon Injection For Very Low Blood Sugar (gvokeglucagon.com) Omnipod - Simplify Life Learn about Dexcom  Edgepark Medical Supplies Check out VIVI Cap to protect your insulin from extreme temperatures Drive research that matters through the T1D Exchange The best way to keep up with Stacey and the show is by signing up for our weekly newsletter: Sign up for our newsletter here Here's where to find us: Facebook (Group) Facebook (Page) Instagram Twitter Check out Stacey's books! Learn more about everything at our home page www.diabetes-connections.com  Reach out with questions or comments: info@diabetes-connections.

In this episode of Hidden Killers With Tony Brueski, defense attorney Bob Motta, host of Defense Diaries, explores the challenges facing Richard Allen's defense in the Delphi case. Judge Gull has denied key evidence related to third-party suspects and geofencing data, raising concerns about the fairness of the upcoming trial. Motta explains how these rulings could significantly impact the defense's ability to build a case and why they might lead to future legal complications. Key Points: The exclusion of third-party suspect evidence in Richard Allen's case. Geofencing data dismissed by the court and its potential significance. The challenges faced by the defense in presenting a full case. Concerns about the fairness of the trial process and future implications. How the lack of critical evidence may affect the trial's outcome. Want to listen to ALL of our podcasts AD-FREE? Subscribe through APPLE PODCASTS, and try it for three days free: https://tinyurl.com/ycw626tj Follow Our Other Cases: https://www.truecrimetodaypod.com The latest on The Downfall of Diddy, The Trial of Karen Read, The Murder Of Maddie Soto, Catching the Long Island Serial Killer, Awaiting Admission: BTK's Unconfessed Crimes, Delphi Murders: Inside the Crime, Chad & Lori Daybell, The Murder of Ana Walshe, Alex Murdaugh, Bryan Kohberger, Lucy Letby, Kouri Richins, Malevolent Mormon Mommys, Justice for Harmony Montgomery, The Murder of Stephen Smith, The Murder of Madeline Kingsbury, The Murder Of Sandra Birchmore, and much more! Listen at https://www.truecrimetodaypod.com

In this episode of Hidden Killers With Tony Brueski, defense attorney Bob Motta, host of Defense Diaries, explores the challenges facing Richard Allen's defense in the Delphi case. Judge Gull has denied key evidence related to third-party suspects and geofencing data, raising concerns about the fairness of the upcoming trial. Motta explains how these rulings could significantly impact the defense's ability to build a case and why they might lead to future legal complications. Key Points: The exclusion of third-party suspect evidence in Richard Allen's case. Geofencing data dismissed by the court and its potential significance. The challenges faced by the defense in presenting a full case. Concerns about the fairness of the trial process and future implications. How the lack of critical evidence may affect the trial's outcome. Want to listen to ALL of our podcasts AD-FREE? Subscribe through APPLE PODCASTS, and try it for three days free: https://tinyurl.com/ycw626tj Follow Our Other Cases: https://www.truecrimetodaypod.com The latest on The Downfall of Diddy, The Trial of Karen Read, The Murder Of Maddie Soto, Catching the Long Island Serial Killer, Awaiting Admission: BTK's Unconfessed Crimes, Delphi Murders: Inside the Crime, Chad & Lori Daybell, The Murder of Ana Walshe, Alex Murdaugh, Bryan Kohberger, Lucy Letby, Kouri Richins, Malevolent Mormon Mommys, Justice for Harmony Montgomery, The Murder of Stephen Smith, The Murder of Madeline Kingsbury, The Murder Of Sandra Birchmore, and much more! Listen at https://www.truecrimetodaypod.com

Barbara Wardell and Ernesto Cullari run an agency that focuses on geofencing. This embraces a growth hacker mindset that strategically focuses on identifying and amplifying their clients' strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making their efforts truly game changing and successful.  Questions · Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today. · Can you share with our listeners in the most simplest layman terms, what exactly is geofencing? · Organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well? · Do you find that the behavior based on the geographic location or even the culture of the country, impacts how geofencing works? · Now we'd also like to hear from both of you, what's the one online resource, tool, website or application that you absolutely cannot live without in your business? · Can you also share with me maybe one or two books that you've read? It could be a book that you read recently, or even one that you read a very long time ago, but it has had a great impact on you, whether personally or professionally. · Now, can you also share with our listeners, what's the one thing that's going on in your lives right now that you are really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, we always like to wrap our episodes up by asking our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote if for any reason you get derailed or you get off track, the quote kind of helps to get you back on track. Do you have one of those? Highlights Barbara and Ernesto's Journey Me: Now, we always like to ask our guests in their own words, if you could share a little bit about your journeys, how you got from where you were to where you are today?    Barbara Wardell: Barbara shared that she and Ernesto met during Covid at a Halloween party, believe it or not, before they started their company together, they became friends. And her journey is she's a mom of two, and she was in the medical industry, specialty medicines for a long time, and then Covid hit, and then she and Ernesto met at a Halloween party, became friends, and then they started Cullari & Wardell, a geofencing ad agency, and a little over two years, they've been killing it, so growing small businesses. So, they're really lucky to do that.  Ernesto Cullari: Ernesto stated that as Barbara said, they met during Covid, they both have a medical background. For years, he was a Surgical OR Med Rep, so he would be working in the operating room with physicians utilizing novel technology to do abdominal body wall repair, post breast reconstruction after cancer and things like that. During the day, he moonlit as a professional songwriter, so he had songs on Disney radio, country radio, that he wrote for other artists. And along that journey, he became a songwriter. So, the mystery during his creative time was always wondering how to sort of growth hack, how to break an artist out into the mainstream. And they had a lot of success doing that. Paulie Litt from the show Hope & Faith, ended up having a number one song on Disney radio, which they wrote for him, and then had a top 100 song, and then top 15 country music song that he wrote for an artist named Bailey Grey.  And so, it does lead them up to Covid, because when Covid struck, part of their content, so he got more into advertising and marketing, and a lot of their clients just dropped off. And the problem that needed to be solved was how do you rebuild foot traffic, particularly in a market where the government won't let you open, when they do let you open, people are going to be slow to come back to retail. So, what do we do? So, putting that growth hacker hat back on to when he was a songwriter, he looked into geofencing, and that was about 4 years ago, and then 2 years into his journey of mastering, doing his 10,000 hours of studying geofencing technology, he and Barbara met, and it became a passion of theirs, and throughout their conversation, to help small businesses, to help them bring people back in.  People like the retail experience, people like the in-person experience, and geofencing is a powerful tool that uses satellite technology to draw virtual fences around locations of interest. It could be your competitors, and they use that to capture their devices to send ads to their devices when they come into one of their locations after seeing one of your ads, the satellite pings them and alerts them that a new GPS verified visit has taken place. And he and Barbara do about 5000 satellite verified visits in the US, Canada and Australia every month.    What is Geofencing? Me: Now, for those of our listeners that are tapping into this episode when it's broadcasted and they're getting a chance to listen into this awesome content, can you share with them in the most simplest layman terms, what exactly is geofencing?   Ernesto Cullari: stated that in the simplest terms, it is a form of advertising that uses your phone and when you walk into a location that they've identified with a satellite, he's drinking a cup of coffee at a coffee shop that he bought it at. And then in his surrounding areas, there's about 7 other coffee shops. Well, if he wants to show why he's better, he would use geofencing to draw a virtual fence around his competition. Once someone walks into a competing coffee shop with their mobile device, he can then capture their device and then send ads to their device. And the wonderful part is, is when after seeing his ad, come back to his coffee shop, he could say, “Wow, because of my ads, because I used geofencing to target their devices in my competition stores, I've therefore just measured 50 visits this month.”  So, it's critical because none of us are made of money, and advertising dollars for the small business is scarce, so we want to use our money wisely. And big companies like Chipotle, Chipotle, by the way, the CEO of Chipotle just got hired at Starbucks.   Me: I saw that yesterday.   Chipotle during Covid, utilized, he thinks it was one of their vice presidents came up with this idea, “Hey, let's use geofencing. I heard it works.” Well, during Covid, Chipotle was able to triple their curb side pickup from using geofencing. They saw where other people were picking up food, and then they decided to target those locations and let them know that, “Hey, Chipotle has curb side pickup.” So, Chipotle did so well that Starbucks needs to learn from them. As you know, a lot of Starbucks locations have been closing throughout the country, and they picked off talent from Chipotle, and he has no doubt that that talented team is going to be helping Starbucks turn around, but geofencing is part of that story.   Me: So, now our listeners have a good idea of what geofencing is and also what your organization does.   How Does Using GeoFencing as a Marketing/Advertising Tool Affect CX? Me: Now let's tie all of that back into the customer experience, right? Because we're all about navigating the customer's experience. So, you have marketed and advertised to the organizations to say, hey, you can come to this organization based on the geofencing marketing initiatives that you've put in place. Now, can you share with me how it is that the customer experience is addressed in this for example, like with your clients, because I find, for example, people spend a lot of money on marketing and advertising, not sure what the cost point is for geofencing compared to traditional media like the radio or newspaper, if it's significantly cheaper. But I find that a lot of times, organizations heavily invest in marketing, but then when the person comes to the organization to do business, case in point, let's say you visited Starbucks, and you had to wait for 20 minutes just to get a cup of coffee. You're extremely frustrated, because it's just a small item, you should be in and out in the shortest possible time. How do you tackle that with your clients? Is that something that you deal with as well?  Barbara Wardell: shared that for their end, it's the advertising end, they don't deal with the customers per se. The places that people go with their smartphones is indicative highly of the products that they buy. So, when they go into a geofence, what they see is they're open on an app, because they're on apps or on the wide-open web, they're not on Facebook, Instagram, Google. So, when they actually go into that geofence and they're on an app, they will see an ad for one of their customers, and from that, if they toggle it or click it, they will see a map how to get there. Once they go into that store, whether it's that day or 90 days later, the satellite will ping them. So, that part is their end. What they go into the store is on the customer itself of how they treat their customer. And Ernesto has some insight on that as well.  Ernesto Cullari: shared that when they do a consultation with a client, one of the first things they ask, they're one of the largest advertisers for laundromats in the world, so small business owners have discovered that owning a laundromat is a very good business, you're serving your community, you're providing a great service, but it's very important to set up realistic expectations. So, he and Barbara, when they consult a company, they want to find out even,  “What kind of doors you have?” “Do you have doors that are particularly when moms and dads are coming in with their kids, are the doors automatic? Are they wide doors?” “Are you operating new machines?”  Because they want to set up realistic expectations for the end consumer. So, when they work with one of their clients, they do ask them how their operations run. They've been very fortunate to attract top operators in communities across the US, but when it comes to restaurants and spirits companies and hotels and HVAC and doctors and things like that, service providers, they do want to make sure that the product that they say they're offering is the end user experience that the customer has. But as Barbara said, it's not their responsibility to make sure they do operations well, but they advise them, “Hey, get your operations down, and let's make sure the promise that we give is matched with the in-store experience.” Barbara Wardell: shared that that's something they think that is very important. So, that's why they do a lot of research before they take on a client. They ask them a lot of questions to make sure that they're doing what they're promising in their ads, because you don't want that customer to come in and say, “Okay, this is not what the promise was, right?” Then they won't come back.  Ernesto Cullari: shared that they're concerned about their numbers; in order to do well for you, they need to be telling the truth. There needs to be truth in advertising, and they don't want their numbers as a company to be impacted because they're committed to delivering as much as 5000 visits a month, and if their clients are not on their end, providing the proper customer experience, it does impact him and Barbara. So, they're very competitive, they want to make sure they uphold the things that they say they're going to do, and they tend to advise their clients 100% of the time to do the same to make sure they're matching the experience with their ad promise.   The Impact of Geofencing Me: So, in the feedback that you just provided, it got me thinking to the fact that, do you find geofencing it's most effective or impactful based on your geographical location. So, is it that you primarily operate in the United States, in North America? And do you find that geofencing would be different based on, let's say, a customer who is in Nigeria, in Africa, or a customer who is in Kingston, Jamaica, in the Caribbean? Do you find that the behaviour based on the geographic location or even the culture of the country, impacts how geofencing works? Is that data that you're able to provide as well to the clients?   Barbara Wardell: Yes. So, they're right now in Australia, Canada and the United States, and there is a culture difference when you advertise in a different country, they found that a lot has to do, they do a lot of studies before they break into another country, to make sure that they understand the behaviours and kind of they do a listening device that kind of listens to the area to see, because they track mobile foot traffic, right? So, that's one of the things that they do to work on their geofencing, so they already know when they go into that area, what the culture is like, and also talking to the customer as well to understand the area. And also, they do a listening device or a foot traffic study to understand the area that they're targeting.  Ernesto Cullari: Agreed, Barbara said it perfectly. They do set up listening campaigns, and it's basically a beacon to measure, he'll give you an example, Australia, for listeners that haven't been there, he and Barbara have not been there, but when they look at it via satellite, you have these communities that are densely populated, and then you have hundreds of 1000s of acres of wide open space. So, they really need to do due diligence and measure the amount of devices that are available in an area before they market to them. So now, they haven't tested yet whether this works in Africa or South Africa, but right now, they're for sure it works all throughout Asia and it's a matter of so say, Nigeria, for example, they would have to set up a listening campaign, they would have to measure the amount of devices that are available and then determine what kind of devices are they. Are they iPhones, Samsungs and Androids, or are they flip phones and some other mixture of devices and that will impact what kind of the ads they use.   Me: All right. So, that definitely answers my question, and I think it will help to guide the listeners as well in terms of if they're small business owners, or even working in organizations with small business owners that they can definitely identify if this is something that would benefit them and benefit creating more traffic for their organization, generating more customers and hopefully impacting their customer experience.   App, Website or Tool that Barbara and Ernesto Absolutely Can't Live Without in Their Business Barbara Wardell: When asked about online resource that they cannot live without in their business, Barbara stated that she thinks it's the foot traffic study only because it gives them a lot of information before they even launch a campaign for any one of their customers. It is something that they can see a half hour before and a half hour after the customers, where they go from that that area, or that specific customer, and also for a year, they can go back for a year to look at that traffic and see where those customers go. Ernesto Cullari: He thinks for himself, he has his hand in a lot of working on the creatives for clients. And even though there are wonderful platforms out there, like the whole Adobe Suite, which includes Premier, Photoshop, Lightroom and all that, and Adobe Illustrator, and he thinks they're all great. But he likes the prosumer which are applications that anybody off the street could use. So, if you're a small business owner or even a big business owner, and you want an application where you don't need to go to your team or your assistant, you want to be able to do something yourself, Canva is a wonderful platform that he has actually, when he works in Canva after working in something like Adobe, his turnaround time sometimes in Canva is so much quicker because it's made for dummies. Canva is made for dummies. So, he loves Canva, and also, they manage designers, and those designers, they work in Creatopy, again, so that's a prosumer, anybody off the street could use that website, it makes great looking html5 ads. And again, as someone who manages creatives, if he doesn't like something, can go into Creatopy, and he could fix it himself. So, he thinks no matter where you are in your journey as a business owner, whether you manage a fortune 100 company and you have to deal with your admin, your marketing men and women, or you own a small business and you have to do it yourself, or you're hiring an agency like them, Canva and Creatopy, in addition to the Adobe Creative Suite, are just wonderful platforms.   Books that Have Had the Biggest Impact on Barbara and Ernesto Ernesto Cullari: When asked about books that have had an impact, Ernesto shared that he read Confessions of an Advertising Man by Ogilvy, which he thinks is one of the greatest books on advertising you can read. But also, it's not just advertising, it's in general, if you're someone who needs to communicate to the masses or to discrete audiences, small audiences, learning the art of communication is important, and he thinks Confessions of an Advertising Man, he have found invaluable.  In addition to Sun Tzu's Art of War, sometimes you have to crush your competition, and you have to be able to have the stomach for it, and strategy is necessary. And Sun Tzu's The Art of War he would also say. And then the Bible.  Barbara Wardell: She has to say one of her favorite is Wabi Sabi Love, it's about being in the present and appreciating everything that's in your life at that moment, because it could be gone tomorrow, and she's had that experience, she's read a ton of marketing books, but that's one that's close to her heart.  Ernesto Cullari: He shared that Yanique asked earlier about cost effectiveness, and the cost per acquisition and things like that. How does this compare to other forms of advertising? So, he's sure a lot of listeners out there have for various reasons, could be for charity, could be for advertising, could be for marketing. They've engaged in Facebook, Google advertising to promote an event or product. So, he can tell you, doing the engagement using Facebook and then starting with other forms of advertising since then, and he can tell you that geofencing, pound per pound is the Mike Tyson, is the absolute Mike Tyson of advertising. Everyone else is a lightweight. There is no censorship.  So, if you run political ads, you will face no censorship of any sort on the geofencing side, unlike Facebook and Google, who will silence you if they don't agree with your viewpoints. And in terms of reach and measurement, dollar for dollar, there's just nothing as effective as geofencing.  So, on a $500, he doesn't recommend only spending this, but on a $500 budget per month, you can end up with 20 people coming through your door. I do recommend for five-mile radius that you spend at least $1,000 on your market, that way, if you know the cost per customer, meaning how much money your average customer spends, you have the opportunity to 10 to 30x your return on investment depending on what the value of a new customer is for you.  In some of their verticals that they work with, the value of a new customer is $40,000 so on the $1,000 ad spend, if you gain one new client a month, that's a quite impressive return on investment. For other clients they have in the laundry industry, some of their clients are worth 1200 to 2500 a year. So, if they send the 30, 40, 50 customers a month, then that again, is quite a handsome return on investment, agreed.    What Barbara and Ernesto is Really Excited About Now! Barbara Wardell: When asked about something that they are really excited about, Barbara shared that they just launched which they're really excited about, their dashboard for their clients so that they can go in and see the reporting instead of them emailing them their reports, so now that they can go into the system and actually on their time and actually look at and see their results of their campaign.  Ernesto Cullari: He shared that he's excited about he and Barbara just got finished running a fundraiser from his mother's orphanage in the Philippines. She operates what's called Street Kids Philippine Missions, and she's been there for 15 years with her husband, Matt, and they have rescued kids that were in danger of being sex trafficked, that were eating out of garbage cans, that were basically destitute. And it's their 15th year, they just successfully raised $20,000 and that was simply an online campaign where they used their podcasting studio to talk about what his mom does, and Matt does there. And they're pretty proud of being able to use their resources to help kids that face sex trafficking that would otherwise be destitute. And he would say he's most happy and proud about that development.   Where can listeners find you online? Website – www.cullarimedia.com   Quote or Saying that During Times of Adversity Barbara and Ernesto Uses Ernesto Cullari: When asked about a quote to they tend to revert to, Ernesto shared from The Art of War, “He whose forces are of one mind will be victorious.”  Barabra Wardell: She shared that mainly, she always tells herself to be in the present moment and not get sidetracked by other things that are going on. But she can't think of a quote right now.   Me: Thank you so much for taking time out of your very busy schedules and hopping on our podcast and sharing all of these great insights as it relates to geofencing and the impact that it can have on 10x'ing your business, getting new clients, the advantage that it has over traditional media, advertising and just the opportunity for you to understand your customer base a little bit more, get an idea of where they're coming from and why they're coming to you, so you can continue to build on that and even exceed their expectations. So, I think it was a great conversation, and I just wanted to extend my deepest gratitude to you both.    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •    Confessions of an Advertising Man by Dave Ogilvy •    The Art of War by Sun Tzu   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In this episode of The Digital Executive, Brian Thomas interviews Barbara Wardell and Ernesto Cullari, the dynamic duo behind a cutting-edge geofencing ad agency. Barbara, a former specialty medicine marketer, and Ernesto, a trailblazer in data-driven advertising, share how their unique approach is turning industries upside down by driving over 5,000 satellite-verified in-store visits monthly across the U.S., Canada, and Australia.They delve into the power of geofencing technology, the importance of targeted ads, and the future of location-based advertising. Listen in to discover how geofencing is reshaping the marketing landscape by delivering precise, measurable results while respecting privacy.

Traveling with diabetes gives you enough to think about – especially traveling internationally: preparing, packing, going through airport security. But if you travel out of your country – not just the US – with your Dexcom G7, you also have to be aware of something called geofencing. If something goes wrong with your phone or your app.. getting it back is going to be an issue. We'll talk about how this works, why it's in place, and what you can do about it. This podcast is not intended as medical advice. If you have those kinds of questions, please contact your health care provider. Find out more about Moms' Night Out - registration is open for Denver and Philadelphia! More from Dexcom More from Loop & Learn: https://www.loopnlearn.org/g7-geofence/ Stacey's free travel guide and packing list: https://bit.ly/DiabetesCxnsTravel Previous episode with Dexcom's Jake Leach Please visit our Sponsors & Partners - they help make the show possible! Learn more about Gvoke Glucagon Gvoke HypoPen® (glucagon injection): Glucagon Injection For Very Low Blood Sugar (gvokeglucagon.com) Omnipod - Simplify Life Learn about Dexcom  Edgepark Medical Supplies Check out VIVI Cap to protect your insulin from extreme temperatures Drive research that matters through the T1D Exchange The best way to keep up with Stacey and the show is by signing up for our weekly newsletter: Sign up for our newsletter here Here's where to find us: Facebook (Group) Facebook (Page) Instagram Twitter Check out Stacey's books! Learn more about everything at our home page www.diabetes-connections.com  Reach out with questions or comments: info@diabetes-connections.

In this episode of the GASB Podcast, host Troy Trewin interviews Barbara Wardell and Ernesto Cullari, founders of cwadagency, to discuss their journey to success. They delve into the importance of authentic content, the value of strategic partnerships, and how lessons from Navy SEALs have influenced their approach to overcoming entrepreneurial challenges. Barbara and Ernesto also share their insights on maintaining a thriving business and the revenue impact of their innovative strategies. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1 .What do you think is the hardest thing in growing a small business? Barbara Wardell and Ernesto Cullari believe the hardest part of growing a small business is having the right team. They stress that without the right people, growth is extremely challenging. They also highlight the frustration of limited understanding in their niche, underscoring the need for effective communication and education. 2. What's your favourite business book that has helped you the most? Barbara Wardell's favorite business book is The Wasabi Love, which focuses on appreciating every moment and being present. Ernesto Cullari prefers Confessions of an Ad Man for its engaging style and the Growth Hacking book, which introduced him to concepts like minimal viable products. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Barbara Wardell and Ernesto Cullari recommend the Sean Ryan Show for its insights into managing stress and challenges through the experiences of former Navy SEALs. They also emphasize creating genuine, original content—such as photography or videos—to showcase expertise and enhance visibility. This approach helps build engagement and a stronger connection with potential customers. 4.What tool or resource would you recommend to grow a small business? Barbara Wardell and Ernesto Cullari recommend using original content as a key tool for growing a small business. They suggest that business owners should create and share authentic content, such as photography or videos, to showcase their expertise. Genuine content enhances visibility, engages the audience, and builds a stronger connection with potential customers. 5. What advice would you give yourself on day one of starting out in business? Barbara Wardell and Ernesto Cullari advise against trying to do everything yourself when starting a business. Instead, surround yourself with skilled, trustworthy people who excel where you might not. Building and staying loyal to a strong, capable team will help you navigate both challenges and successes. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Don't do it all alone; build a team with skills that complement yours – Barbara Wardell & Ernesto Cullari Find people who are smarter than you in areas where you lack expertise, and they will help you succeed – Barbara Wardell & Ernesto Cullari Success comes from balancing your strengths with others' weaknesses, creating a complementary team." – Barbara Wardell & Ernesto Cullari

IN CLEAR FOCUS: Barbara Wardell and Ernesto Cullari discuss geofencing advertising for small and medium-sized businesses. They explain practical applications, benefits, and misconceptions of GPS-based targeting. Barbara and Ernesto share their insights on foot traffic studies, ad creative importance, and effectiveness metrics - offering tips for successful pilot projects. Expert perspectives on leveraging geofencing technology to drive customer visits and make data-informed business decisions.  

Today we are yet again talking about everyone's favorite troublesome church, Elevation. Allegedly, Elevation has been Geofencing local churches and advertising their new buildings to them. We are discussing what Geofencing is and asking whether or not it is moral or Christian to Geofence.   Plus we are introducing a new format to our intros we hope you enjoy!Support the Show.

In This Episode Erin and Weer'd discuss: a factual clarification about the procedure to get a Massachusetts Non-Resident License to Carry; a 4th Amendment case that went in the favor of liberty; a vehicular assault that was stopped by a private citizen with a shotgun; the aftermath of the Wieambilla shooting in Australia. David was at the GOA GOALS Convention and gives us his Range Day observations; and Weer'd has an audio fisk of Senator Chris Murphy dancing in the blood of the Uvalde victims and ignoring a good FBI report on the shooting. Did you know that we have a Patreon? Join now for the low, low cost of $4/month (that's $1/podcast) and you'll get to listen to our podcast on Friday instead of Mondays, as well as patron-only content like mag dump episodes, our hilarious blooper reels and film tracks. Show Notes Main Topic Massachusetts Non Resident Carry Permit 5th Circuit says 'geofence' warrants violate the Fourth Amendment United States V Smith VIDEO: Neighbor uses shotgun to stop SUV rampage in Las Vegas Bodycam: Australian Officer Runs For His Life While Being Shot At By 3 Gunman That Killed 2 Officers Wieambilla shootings Gun Lovers and Other Strangers GOA GOALS David's GOALS Photos Opie in the Smokies Brownells' Smythbusters Diversity Shoot Qore Performance Dry Fire Mag   (Ender code DSBOCK10 at checkout for 10% off!) Infinite Defense Liquid IV Bond Arms DS Arms Southern Precision Tooling Next Level Armament Reap Weaponries Staccato Henry Liberty Manufacturing Go The F**k To Sleep Brena Bock Author Page David Bock Author Page Team And More Weer'd Audio Fisk: Chris Murphy Makes The Case That More Police And Armed Security At Schools Has Not Curbed Shootings Critical Incident Review Active Shooter at Robb Elementary School(PDF) Crime Uvalde schools police chief completed active shooter training before shooting, records show Gun-Free School Zones Act of 1990 Stockton schoolyard shooting Warren v. District of Columbia Did Lax Obama-Era School-Discipline Policies Enable the Parkland Shooter? Safest States in America Full bodycam: Nashville police encounter school shooter Live stream captures deadly Texas church shooting These Teachers Died Protecting Their Students During The Florida School Shooting Dawn Hochsprung: Sandy Hook Elementary's Heroic Principal Violent crime in the US  

Former White House counsel Bob Bauer joins Sarah Isgur and David French to talk about his new book, The Unraveling: Reflections on Politics Without Ethics and Democracy in Crisis. They also discuss the role of a presidential attorney, whether Special Counsel Robert Hur crossed a line by reporting on President Joe Biden's cognitive decline, and what it was like to prep the president for his fateful debate. The Agenda: —The impact of undergraduate majors on job prospects after law school —Geofencing raising Fourth Amendment concerns —Do universities have legal obligations to protect students from discrimination, including religious discrimination? —The unraveling of democratic norms and institutions —The role of the Supreme Court in democracy —Should we have term limits? —Examining sue and settle policies and third-party settlements —The role of the leader class and the American people —Advice for aspiring political lawyers —Working with the Biden campaign —Bob Bauer on Face the Nation and Robert Hur criticism Advisory Opinions is a production of The Dispatch, a digital media company covering politics, policy, and culture from a non-partisan, conservative perspective. To access all of The Dispatch's offerings—including Sarah's Collision newsletter, weekly livestreams, and other members-only content—click here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

They are joining us from the Jersey Shore and are experts on the topic of GeoFencing.  Right now it is a little known strategy that less than 1% of the market is using, and those who access it early are going to receive the benefits of lower cost of acquisition and higher conversion. Ernesto Cullari and Barbara Wardell have been able to turn complete industries upside down with this market disrupting strategy   Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses.   Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients' strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful. Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.   Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney's XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade.    Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.     Barbara Wardell and Ernesto Cullari shared in this episode: The topic of geofencing and its relevance to small to medium-sized businesses. How geofencing is crucial for identifying target demographics and reaching specific markets effectively. How geofencing aids in introducing brands to new markets. How the success of a campaign is measured by analyzing visits to targeted locations. How to use the data obtained by geofencing in order to tailor services and messages to specific groups effectively. The importance of focusing on one task at a time for business success. The importance of maintaining a positive outlook and how perseverance is crucial for overcoming challenges. A discussion on leveraging digital platforms to reach target audiences effectively. An emphasis on budgeting for marketing efforts to drive business growth. How to identify networking opportunities highlighted for business expansion and growth. Their Life-Changing Questions:   How many songs do I need to write vs how many surgeries I need to be in  on to buy one of these mansions? How productive do I need to be to get that mansion? What do I do now? What is the positive out of this? And much more…    Resources Mentioned In The Show: https://cwadagency.com/ Cullarimedia.com If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

In this week's episode,  DK Hammonds and guest Justin Nava discuss what geofencing is about in the context of church and faith-based communities. DK shares the importance of using the right tools found in the tech space and introducing them into the church. Justin emphasizes how geofencing or geotargeting is properly done to make an impact in God's Kingdom. They also talk about why church marketing strategies should align with their mission and ministry priorities.    Tune in to hear their thoughts on the significance of geofencing as a tool where it can be good for churches and organizations.     Show Notes: Connect with DK Hammonds:  DK Hammonds Instagram DK Hammonds Facebook  DK Hammonds Twitter DK Hammonds YouTube    Connect with Justin Nava: Nava Church Marketing Justin Nava Website Justin Nava Facebook Justin Nava InstagramJustin Nava TwitterJustin Nava LinkedInJustin Nava TikTokJustin Nava YouTube Social Media Church Discord   Amplify Social Media, your trusted partner in navigating the ever-evolving landscape of social media marketing. This episode is brought to you by Donorbox. Thousands of churches trust Donorbox MinistryMatters to increase tithes and offerings. With comprehensive tools like a lightning-fast donation form, donor-managed recurring giving, the powerful Donorbox Live™ Kiosk app to collect in-person donations, crowdfunding and peer-to-peer functionality, and more, raising more for your church or ministry has never been easier. Discover how Donorbox MinistryMatters can elevate your ministry's impact today.  

Users are reporting they are unable to re-download the Dexcom G7 app outside their country. This is due to geofencing built into the smartphone app blocking users from downloading their home-country G7 app while abroad. If you plan to travel outside your country, here's what you should know and how to prepare if you use Dexcom G7.   Fill out T1D Exchange Registry  (US residents only)   Join Patreon for Exclusive Content | Join Diabetech Community Discord   Follow my other pages: Instagram | Tik Tok | YouTube | Facebook   Has this happened to you? Send us Feedback & Join the Newsletter   DISCLAIMER: This podcast is not medical advice. Always consult with your doctor before making changes to your health care. 

Geofencing is a revolutionary marketing strategy that leverages GPS technology to set up virtual perimeters around specific locations. When potential customers enter these zones, targeted ads and notifications are sent straight to their mobile devices. This technique can be extraordinarily effective for various industries, driving foot traffic and increasing customer engagement. Tune into a discussion […] The post S14 EPISODE 10: How to Transform Foot Traffic with Geofencing Technology first appeared on Basic Bananas.