Podcasts about SurveyMonkey

Eric Johnson, CIO at PagerDuty, shares why today's most impactful CIOs are evolving into strategic business leaders. He explains how AI is driving a fundamental shift in how IT organizations operate—moving from reactive support functions to proactive, value-creating business enablers.About the Guest: Eric Johnson is the Chief Information Officer at PagerDuty, responsible for PagerDuty's critical IT infrastructure, data management and enterprise systems. Prior to joining PagerDuty, he was the CIO at SurveyMonkey, DocuSign and Talend. Before that, Eric spent 12 years at Informatica driving the information technology vision and strategy as the company scaled to a modern SaaS architecture. He is an active advisor and board member to several early-stage companies and a regular contributor to IT thought leadership.Timestamps:*(05:20) -  Embrace shadow IT and AI tools*(18:40) -  Changing role of the CIO*(30:00) -  Security and cybersecurity awareness*(33:35) -   Future of automation and AIGuest Highlights:“In the CIO org, they need to be business experts as much as the partners that they work with… because AI and the use of it and finding those high value use cases, it's gonna take folks in the CIO org to be a lot more knowledgeable about how the company operates and processes.”“Obviously, certain roles are going to change much more than others, but I think across the board, roles are going to change.”“As these changes come, how do you reorient the organization—the humans in the organization—to be able to find that higher value work?”Get Connected:Eric Johnson on LinkedInIan Faison on LinkedInResources:Learn more about PagerDuty: www.pagerduty.comHungry for more tech talk? Check out these past episodes:Ep 59 - CIO Leadership in AI Security and InnovationEp 58 - AI-Driven Workplace TransformationEp 57 - The CIO Roadmap to Executive LeadershipLearn more about Caspian Studios: caspianstudios.comCan't get enough AI? Check out The New Automation Mindset Podcast for more in-depth conversations about strategies leadership in AI, automation, and orchestration. Brought to you by the automation experts at Workato. Start Listening: www.workato.com/podcast

Branding That Breathes: Aligning Your Martial Arts School with Your Culture Podcast Description: In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dive deep into the often-overlooked topic of branding for martial arts schools. It's not just about logos or colors—it's about creating a brand that breathes life into your school and reflects the core values, culture, and mission of your business. Whether you're just starting out or have been in the industry for years, understanding how to align your branding with your school's culture can be the key to attracting the right students and creating a lasting impact. Tune in to hear actionable advice on how to build an authentic brand, avoid common mistakes, and connect with your students on a deeper level. https://youtu.be/y6tbrSdNKVM Key Takeaways: Branding is More Than Just a Logo: The true brand of your school is defined by its culture, values, and the emotional connection it creates. It's about aligning your marketing, your physical space, and the overall experience with your core mission. The Importance of Consistency: The look and feel of your school, from the design of your website to the atmosphere in your lobby, should all reflect the same message. Inconsistencies between your marketing and your actual school experience can confuse potential clients. Culture Drives Brand Identity: The culture of your school is crucial in defining your brand. Whether you're teaching a traditional martial art or a modern style, the vibe and philosophy you create should be authentic and resonate with your students. Identify What You Stand For: Understanding your mission and purpose will guide your branding decisions. Whether you're targeting a specific age group or focusing on building self-confidence, know why your school exists and what you're offering to the community. The Role of Your Team: Your instructors and staff play a crucial role in reinforcing your brand. The way they behave, talk, and interact with students should align with the culture you're trying to establish. Action Steps for School Owners: Survey Your Students: Create a simple survey (either on paper or digitally) asking your students and their families what they think about your school, its atmosphere, and the values it represents. This will give you valuable insights into how your brand is perceived and where improvements can be made. Clarify Your Brand's Story: Reflect on your personal journey in martial arts and how it shaped the way you run your school. Make sure your story is clear in your branding efforts—this helps foster an authentic connection with your students. Audit Your School's Physical Presence: Take a hard look at your school's physical environment. Does it align with your brand? Is it clean, welcoming, and reflective of the values you promote? The first impression is everything, so ensure that your school's atmosphere matches the message you want to convey. Survey Your Target Market: Use tools like SurveyMonkey to ask your clients why they chose your school and why they continue to stay. This will help you identify what's working well and what you might need to adjust in your branding.

Send Jackie a Text MessageWelcome to Episode 25 of the Designing with Love podcast, where I cover the benefits and drawbacks of using user surveys when designing learning experiences. In the episode, I also describe the most effective types of surveys you can incorporate to help ensure you obtain the data you need from your learners.

The FBI arrests a Wisconsin judge for allegedly interfering in an immigration operation. NBC News National Political Correspondent Steve Kornacki joins Meet the Press NOW to explain the latest numbers from the NBC News Stay Tuned poll powered by SurveyMonkey. NBC News White House Correspondent Yamiche Alcindor speaks with a Haitian couple in legal limbo after President Trump revokes humanitarian parole.

A new NBC News Stay Tuned poll powered by SurveyMonkey shows President Trump's sinking approval rating over his handling of the economy. Trump urges Russian President Vladimir Putin to "stop" strikes on Ukraine after a deadly overnight bombardment of Kyiv. NBC News Chief Foreign Affairs Correspondent Richard Engel joins from Tehran to report on the latest negotiations between Iran and the U.S.

Study from Express Legal Funding conducted by SurveyMonkey called How People Use and Trust Chat GPT in 2025. The significance of this is the elevated trust and confidence that users are seeking from ChatGPT in the form of advice that users can be guided by and action taken on as opposed to just being informed of the individuals polled. 60% say they've already sought and followed advice provided on chat GPT and 70% feel the advice was helpful. 12% seek legal advice, 15% relationship advice, 20%. Career advice, 22%. Medical advice, 30%. Product recommendations, 33% financial advice and 50% are seeking educational advice and guidance.

This episode is different kind of show. Today's topic is the Slaytanic Survey results as of October 28, 2024. It's a long chapter with a lot of numbers. What are your favorite tunes and records? How does you opinion compare to everybody else? Tune and find out.If this sounds boring, and you jonesin' for your weekly fix of Slaytanic history, worry not. Check THIS out:Original Slayer drummer Dave Lombardo drops all kind of great Slayer history of Brian Slagel's podcast, 100 Songs That Define Heavy Metal. Slagel's co-host is world-champion metal author Martin Popoff. Listen ⁠HERE FOR SPOTIFY⁠. Or ⁠HERE FOR APPLE⁠.Monday March 31 is your final chance to participate in round 2 of The Slaytanic Survey. These original surveys have been open for a year, and they are about to close. The survey results — as of Fall 2024 — are featured in the book "Slayer 66 2/3: A Metal Band Biography." The final results will be added in the next major update. And you'll never have to hear about it again.At TALKIN' SLAYER, free listeners miss every other episode — and then some. Patreon supporters get every episode and bonus material. Packages start at less than $1 per episode. For a little more, host Ferris will say your name on the podcast machines. Learn more at Patreon.com/SlayerBook. Last week, the Slaytreon Team got a long look at whether Kerry King is a hero, a d*ck... or maybe both?SLAYTANIC SURVEYSFollowing are the survey links. No registration necessary. They're all multiple choice questions. It takes a minute... maybe two, if you can't decide whether you like "Angel of Death" or "Raining Blood" more. There will not be a quiz. Don't let other people with incorrect opinions dictate the historic record!⁠1) The Slaytanic Survey (Round 2): Tell us about your favorite songs and albums.⁠⁠⁠⁠ SurveyMonkey.com/r/7YRH76S⁠⁠⁠⁠⁠⁠2) The OTHER Slayantic Survey (Round 1): Who is Slayer's MVP? What was their best tour? Do you see the reunion coming? What's your LEAST favorite record? And...? Tell us here: SurveyMonkey.com/r/S9729MVTHE LONG STORY SHORT... AND CHEAPER VERSIONAs referenced on the show: If you just want the Slayer history with no commentary or analysis, the new 4th edition of "Slayer 66 2/3: A Metal Band Biography..." is available in a LONG STORY SHORT... AND CHEAPER VERSION now. It's 400 pages. Get it here:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DSW6R9BSSLAYER 66 2/3... is available in three other formats:At 640 pages, the Uncut Standard Version has all the everything:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DS6B1WFD/The Oversize Version is a monster paperback that stands 8.5x11” and features larger type. GET IT HERE:https://www.amazon.com/dp/0997597992The ebook features two additional appendices and mostly color photos. GET IT HERE:https://www.amazon.com/Slayer-66-Biography-POST-REUNION-RE-REMASTERED-ebook/dp/B0DRYXQ36T

In this episode, we sit down with Selina Tobaccowala, co-founder and CEO of HomeBoost, to discuss her journey as a serial entrepreneur and tech leader. From her early days at Evite to scaling SurveyMonkey, Selina shares key lessons on building and growing successful tech companies. We also explore how HomeBoost is using AI to revolutionize home energy efficiency. Don't miss this insightful conversation with one of the industry's most innovative leaders!

⁠Patreon supporters⁠ hear an episode every week. Free listeners get one every other week.(Chapter 12, Part 2 + bonus Slaytanic speculation)DEEZ NOTES...SLAYTANIC SURVEYSThe Slaytanic Surveys close March 31. Take them while you can. Following are the survey links. No registration necessary. They're all multiple choice questions. It only takes a minute. ⁠1) The Slaytanic Survey (Round 2): Tell us about your favorite songs and albums.⁠⁠⁠⁠ SurveyMonkey.com/r/7YRH76S⁠⁠⁠⁠⁠⁠2) The OTHER Slayantic Survey (Round 1): Who is Slayer's MVP? What was their best tour? Do you see the reunion coming? What's your LEAST favorite record? And...? Tell us here: SurveyMonkey.com/r/S9729MVLink: Irish metal band Settler, featuring Brian O'Donoghue, our man in Limerick:https://settlermetal.bandcamp.com/album/settlerAudio: Slayer Live at Joe's House, 7 November 1984... everything but the vocals. Just one of the rusty gems from the archives of Tour Manager Doug:https://www.youtube.com/watch?v=U4pilhK42V0A Slayer show from January 1984… listen to it to contrast how far they came that year. This is January 21, 1984 at the Roxy, in Hollywood: https://www.youtube.com/watch?v=8s9HNCicOhk&pp=ygUSc2xhYXllciwgbGl2ZSAxOTg0Slayer's final 1984 show, Live at Ruthie's Inn, a shaky FM broadcast. Pretty good year, huh? https://www.youtube.com/watch?v=iH1q7fftckUJonny Z reading an exerpt from his book, “Heavy Tales: The Metal. The Music. The Madness. As Lived by Jon Zazula.”: https://www.youtube.com/watch?v=HCrpHucFpvoThe Metal Evolution segment on the Zazulas, Megaforce, and metal. Marsha Z RIP, too: https://www.youtube.com/watch?v=CmaMB5ZzS8MMy 2019 interview with the late, great metal macher Jonny Z, the man who put thrash metal on wax... and on the map. May he rest in power: https://www.altpress.com/megaforce-records-jonny-z-book-heavy-tales/The MetalDevOps Interview with Metal Joe from the Old Bridge Militia: https://www.youtube.com/watch?v=KetlGt9nt0gAbout the Old Bridge Militia Foundation: https://www.youtube.com/watch?v=XaZcdyJcUqIThe Old Bridge Metal Militia 2013 benefit concert: https://www.youtube.com/watch?v=Y00LYE9GxAw&list=PLC5rgpeK9JGiEqb28baRMCKI3W7KWT6Q9Every week, award-winning journalist — and lifelong fan — D.X. Ferris reads Slaytanic history to you from his book Slayer 66 2/3: A Metal Band Biography... The new 4th edition of the book is available in four formats. Here's what they are, with links to them. They are at a reduced price, for a limited time.1) The Uncut Standard Version: It is...Paperback, 6x9”, 639 pages, includes a full index and works cited / bibliography section, plus annotated endnotes (with new Easter eggs), and 60 black & white photos & 11 illustrations.  500 pages of story, plus 100 pages of reference material. This one is the peak, biggest, All-est version of the current edition, with the most pages and photos. It has all the material from the previous versions, and then A WHOLE LOT MORE.GET IT HERE:⁠https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DS6B1WFD/⁠2) The Oversize Version. This monster paperback is 8.5x11”, 580 pages, and larger type. GET IT HERE:⁠https://www.amazon.com/dp/0997597992⁠3) The ebook has no index, but features two additional appendices and mostly color photos.GET IT HERE:⁠https://www.amazon.com/Slayer-66-Biography-POST-REUNION-RE-REMASTERED-ebook/dp/B0DRYXQ36T⁠ALSO...4) The paperback 6x9” Long Story Short… and Cheaper Version runs 400 pages. It has full research citations, and most b&w photos, but no appendices, index or standalone works cited. This Short & Cheap version cuts a lot of important historical context and commentary. And it concentrates on the Slayer story as it unfolds. It's missing a ton of good stuff. But, hey, it's your money and time. GET IT HERE:⁠https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DSW6R9BS⁠If you want to buy an autographed copy directly, reach out, and we can do that.Gratitude.

Back. Welcome to Talkin' Slayer, Season 2: "New Sh*t Has Come to Light."Season 2 presents the larger highlights from the new, extensively revised, massively expanded, thoroughly updated unofficial book that is SLAYER 66 2/3: A METAL BAND BIOGRAPHY... (4th Edition: Reborn + Re-Remastered).Maybe you heard these chapters last time. But now they're bigger and better.Today's topic is "Metalstorm... Meet Slayer." I read you substantially, deeply researched profiles of the four founding members of Slayer. Who are Slayer? Well, lemme tell ya...Talkin' Slayer has returned with new, regular, normal, weekly shows. Well, if you're a Patreon supporter, you'll get an episode every week. If you're not, you get one every other week.The performance that made Lars Ulrich nervous he'd lose his spot in his band: Metallica live with Dave Lombardo, "Battery":https://youtu.be/IclFZZach0c?si=GMbRFsSVPXrm_bUzAnd "Battery" / "The Four Horsemen":https://www.youtube.com/watch?v=T8tbNptFPMUSLAYTANIC SURVEYSThe Slaytanic Surveys close March 31. Take them while you can. Following are the survey links. No registration necessary. They're all multiple choice questions. It takes a minute. There will not be a quiz. The results will go in the next update of the book. Don't let other people with incorrect opinions dictate the historic record!⁠1) The Slaytanic Survey (Round 2): Tell us about your favorite songs and albums.⁠⁠⁠⁠ SurveyMonkey.com/r/7YRH76S⁠⁠⁠⁠⁠⁠2) The OTHER Slayantic Survey (Round 1): Who is Slayer's MVP? What was their best tour? Do you see the reunion coming? What's your LEAST favorite record? And...? Tell us here: SurveyMonkey.com/r/S9729MVANYHOW...Every week, award-winning journalist — and lifelong fan — D.X. Ferris reads Slaytanic history to you from his book Slayer 66 2/3: A Metal Band Biography... The new 4th edition of the book is available in four formats. Here's what they are, with links to them. They are at a reduced price ,for a limited time: $26.66 (uncut ALL version), $9.99 (ebook), $19.66 (short version), and $36.66 (oversize coffee table edition).1) The Uncut Standard Version: It is...Paperback, 6x9”, 639 pages, includes a full index and works cited / bibliography section, plus annotated endnotes (with new Easter eggs), and 60 black & white photos & 11 illustrations.  500 pages of story, plus 100 pages of reference material. Ferris is not f*cking around.This one is the peak, biggest, All-est version of the current edition, with the most pages and photos. It has all the material from the previous versions, and then A WHOLE METRIC SH*T-TON MORE.The works cited is a trendy thing: It's one big list of all the different items used in the research -- articles, videos, books, everything.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DS6B1WFD/2) The Oversize Version. This monster paperback is 8.5x11”, 580 pages, and larger type. The format has size limits, so omits the works cited section and a few of the less awesome photos. It includes 50 b&w photos. The full real content is there. GET IT HERE:https://www.amazon.com/dp/09975979923) The ebook has no index, but features two additional appendices and mostly color photos.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-POST-REUNION-RE-REMASTERED-ebook/dp/B0DRYXQ36TALSO...4) The paperback 6x9” Long Story Short… and Cheaper Version runs 400 pages. It has full research citations, and most b&w photos, but no appendices, index or standalone redundant works cited section. This Short & Cheap version cuts a lot of important historical context and commentary. And it concentrates on the Slayer story as it unfolds. It's missing a ton of good stuff. But, hey, it's your money and time. Do what you will. We get it.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DSW6R9BSIf you want to buy an autographed copy directly, reach out, and we can do that.WE WILL TALK MORE SOON.Gratitude.xoxoDXF

Back. Welcome to Talkin' Slayer, Season 2: "New Sh*t Has Come to Light."Season 2 presents the larger highlights from the new, extensively revised, massively expanded, thoroughly updated unofficial book that is SLAYER 66 2/3: A METAL BAND BIOGRAPHY... (4th Edition: Reborn + Re-Remastered).Today's topic is The New York Invasion, Part 1. Before Slayer recorded the classic album Live Undead, the band and fans laid waste to Long Island's Rio Theater and the surrounding sleepy suburban shopping district... or did they? Hear all about the show, the pre-game festivities, and the post-concert chaos.Talkin' Slayer has returned with new, regular, normal, weekly shows. Well, if you're a Patreon supporter, you'll get an episode every week. If you're not, you get one every other week.Audio: Slayer live at the Rio Theater, 10.31.1984:https://youtu.be/IclFZZach0c?si=GMbRFsSVPXrm_bUzSLAYTANIC SURVEYSThe Slaytanic Surveys close March 31. Take them while you can. Following are the survey links. No registration necessary. They're all multiple choice questions. It takes a minute. There will not be a quiz.⁠1) The Slaytanic Survey (Round 2): Tell us about your favorite songs and albums.⁠⁠⁠⁠ SurveyMonkey.com/r/7YRH76S⁠⁠⁠⁠⁠⁠2) The OTHER Slayantic Survey (Round 1): Who is Slayer's MVP? What was their best tour? Do you see the reunion coming? What's your LEAST favorite record? And...? Tell us here: SurveyMonkey.com/r/S9729MVANYHOW, the show...Every week, award-winning journalist — and lifelong fan — D.X. Ferris reads Slaytanic history to you from his book Slayer 66 2/3: A Metal Band Biography... or, How F*kin' Slayer Kicked F*ckin' Ass. The new 4th edition of the book is available in four formats. Here's what they are, with links to them. They are at a reduced price ,for a limited time: $26.66 (uncut ALL version), $9.99 (ebook), $19.66 (short version), and $36.66 (oversize coffee table edition).1) The Uncut Standard Version: It is...Paperback, 6x9”, 639 pages, includes a full index and works cited / bibliography section, plus annotated endnotes (with new Easter eggs), and 60 black & white photos & 11 illustrations.  500 pages of story, plus 100 pages of reference material. Ferris is not f*cking around.This one is the peak, biggest, All-est version of the current edition, with the most pages and photos. It has all the material from the previous versions, and then A WHOLE METRIC SH*T-TON MORE.The works cited is a trendy thing: It's one big list of all the different items used in the research -- articles, videos, books, everything.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DS6B1WFD/2) The Oversize Version. This monster paperback is 8.5x11”, 580 pages, and larger type. The format has size limits, so omits the works cited section and a few of the less awesome photos. It includes 50 b&w photos. The full real content is there. The only real difference is the works cited... and all that info is in the endnotes / citations amyway.GET IT HERE:https://www.amazon.com/dp/09975979923) The ebook has no index, but features two additional appendices and mostly color photos.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-POST-REUNION-RE-REMASTERED-ebook/dp/B0DRYXQ36TALSO...4) The paperback 6x9” Long Story Short… and Cheaper Version runs 400 pages. It has full research citations, and most b&w photos, but no appendices, index or standalone redundant works cited section. This Short & Cheap version cuts a lot of important historical context and commentary. And it concentrates on the Slayer story as it unfolds. It's missing a ton of good stuff. But, hey, it's your money and time. Do what you will. We get it.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DSW6R9BSIf you want to buy an autographed copy directly, reach out, and we can do that.WE WILL TALK MORE SOON.Gratitude.xoxoDXF

Listen now on Apple, Spotify, and YouTube.This episode is brought to you by Amplitude — сheck new Guides and Surveys to deliver helpful, well-timed messages: https://amplitude.com/guides-and-surveys —Welcome to Growthmates with Kate Syuma — Growth Advisor, ex-Miro. This season, “In the Company of Women,” is about celebrating women who successfully balance work, family, and creative passions while building meaningful careers.Growthmates is a place to connect with inspiring leaders and help you grow—personally and professionally. Learn how companies like Dropbox, Adobe, Canva, Loom, and more build world-class products and growth cultures.In this episode, Kate Syuma and Elena Verna dive into a conversation about career evolution, growth strategies, and navigating transitions. With experience at SurveyMonkey, Miro, Dropbox, Reforge, and Malwarebytes, Elena shares her journey from leading growth at major companies to building a successful solopreneurship and transitioning back to a full-time role.They explore the non-linear career shifts, defining your "superpower zone," and setting boundaries for sustainable success. Elena also breaks down how companies can move from product-led growth to product-led sales, sharing insights on recognizing early signals and layering strategies for long-term growth.

This week's topic is a report from the Kerry King band's headlining live set Friday, January 31 at the Cleveland House of Blues. The band were pretty good when they opened for Mastodon. Five months and one Slayer reunion later, are they better? Hear all about it.Check the Patreon page for photos.By the end of February, Talkin' Slayer will return with new, regular, normal, weekly shows. Well, if you're a Patreon supporter, you'll get an episode every week. If you're not, you get one every other week.Click HERE for Episode 57. It's an in-depth review of the KK band's previous appearance in Cleveland, opening for Mastodon. This episode is not like that.This week is another abnormal episode. Normally, Ferris reads Slaytanic history to you from his book Slayer 66 2/3: A Metal Band Biography... or, How F*kin' Slayer Kicked F*ckin' Ass (The new REBORN + RE-REMASTERED 4th Edition). The new update is massive and substantial. Now it's a lot bigger. Now it has a lot more photos. Now it is easier to read.If you want to buy an autographed copy directly, reach out, and we can do that. The new 4th edition of the book is available in four formats. Here's what they are, with links to them. They are at a reduced price ,for a limited time: $26.66 (uncut ALL version), $9.99 (ebook), $19.66 (short version), and $36.66 (oversize coffee table edition).1) The Uncut Standard Version: It is...Paperback, 6x9”, 639 pages, includes a full index and works cited / bibliography section, plus annotated endnotes (with new Easter eggs), and 60 black & white photos & 11 illustrations.  500 pages of story, plus 100 pages of reference material. Ferris is not f*cking around.This one is the peak, biggest, All-est version of the current edition, with the most pages and photos. It has all the material from the previous versions, and then A WHOLE METRIC SH*T-TON MORE.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DS6B1WFD/2) The Oversize Version. This monster paperback is 8.5x11”, 580 pages, and larger type. The format has size limits, so it omits the works cited section and a few of the less awesome photos. It includes 50 b&w photos. The full real content is there. The only major difference is the works cited... and all that info is in the endnotes / citations amyway.GET IT HERE:https://www.amazon.com/dp/09975979923) The ebook has no index, but features two additional appendices and mostly color photos. GET IT HERE:https://www.amazon.com/Slayer-66-Biography-POST-REUNION-RE-REMASTERED-ebook/dp/B0DRYXQ36TALSO...4) The paperback 6x9” Long Story Short… and Cheaper Version runs 400 pages. It has full research citations, and most b&w photos, but no appendices, index or standalone redundant works cited section. Some people want to read a book, but they'll [gripe] about the book being too long; I guess they're still afraid their 80 year old English teacher Mrs. McGinty is gonna smack 'em on the ear if they skim around or skip some pages.This Short & Cheap version cuts a lot of important historical context and commentary. And it concentrates on the Slayer story as it unfolds. It's missing a ton of good stuff. But, hey, it's your money and time. Do what you will. We get it.GET IT HERE:https://www.amazon.com/Slayer-66-Biography-Post-Reunion-RE-REMASTERED/dp/B0DSW6R9BSSLAYTANIC SURVEYSAs mentioned in the show, for future episodes & updates of the book, these are the survey links. No registration necessary. They're all multiple choice questions. It takes a minute. There will not be a quiz.⁠1) The Slaytanic Survey (Round 2): Tell us about your favorite songs and albums.⁠⁠⁠⁠ SurveyMonkey.com/r/7YRH76S⁠⁠⁠⁠⁠⁠2) The OTHER Slayantic Survey (Round 1): Who is Slayer's MVP? What was their best tour? Do you see the reunion coming? What's your LEAST favorite record? And...? Tell us here.⁠SurveyMonkey.com/r/S9729MVWE WILL TALK MORE SOON.Gratitude.-- DXF

As we embark on a new year, the imperative to advance Diversity, Equity, and Inclusion (DEI) in the workplace remains stronger than ever. DEI has evolved from a buzzword to an indispensable strategy for employers who prioritize the work. In this episode of HR Works podcast, Antoine Andrews, Chief Diversity & Social Impact Officer at SurveyMonkey, joins to discuss the core principles of DEI, dispel common misconceptions and explore its transformative power. We'll also examine the critical role of curiosity and open-mindedness to drive meaningful change in the workplace.

In this episode, we have the privilege of speaking with Selina Tobaccowala, a seasoned entrepreneur and venture partner at Lobby Capital. From co-founding Evite, the groundbreaking online invitation platform, to her leadership roles at Ticketmaster and SurveyMonkey, Selena has consistently leveraged technology to make a real-world impact. Now, with her latest venture, HomeBoost, she's empowering homeowners to improve comfort and reduce energy costs through innovative solutions.Join us as Selena reflects on her entrepreneurial journey, the power of teamwork, and the lessons learned from scaling globally recognized brands. From creating viral consumer experiences to navigating acquisitions and building culture-driven teams, this conversation is packed with actionable insights and inspiration.Tune in to learn how Selena's career exemplifies the essence of weaving innovation, resilience, and purpose into the fabric of success.

Elena Verna is one of Silicon Valley's most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss:• 10 growth tactics that never work• Her 3 favorite growth frameworks• How to increase your career optionality—Brought to you by:• Sinch—Build messaging, email, and calling into your product• Vanta—Automate compliance. Simplify security• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna—Where to find Elena Verna:• Newsletter: https://elenaverna.substack.com/• X: https://x.com/elenaverna• LinkedIn: https://www.linkedin.com/in/elenaverna—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Elena!(06:02) Common mistakes growth teams make(08:31) #1: Hiring for growth roles too soon(15:09) #2: Hiring a head of growth to fix your problems(19:20) #3: Doing a rebrand to drive growth(25:11) #4: Obsessing over your competition(34:00) #5: Believing that your problems are unique(42:32) #6: Prioritizing other growth channels above earned channels(50:55) #7: Failing to evolve your growth model(01:01:06) #8: Not hiring advisors(01:05:55) #9: Over-experimenting(01:10:44) #10: Color optimizations, third-party signups, one-email wonders, and removing friction(01:15:00) Elena's favorite growth frameworks(01:18:50) Contrarian corner: full-time jobs(01:26:05) Lightning round and final thoughts—Referenced:• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led• Six rules of hiring for growth: https://www.lennysnewsletter.com/p/hiring-growth• Figma: https://www.figma.com/• Miro: https://www.figma.com/• Notion: https://www.figma.com/• Carol Wong on LinkedIn: https://www.linkedin.com/in/carol-wong-14133927/• Dropbox: https://www.dropbox.com/• The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/• Miroverse: https://miro.com/miroverse/• GitHub: https://github.com/• My 9 Favorite Growth Frameworks: https://www.elenaverna.com/p/my-9-favorite-growth-frameworks• Growth Loops are the New Funnels: https://www.reforge.com/blog/growth-loops• Racecar Growth Framework: https://www.reforge.com/blog/racecar-growth-framework• The Adjacent User: https://andrewchen.com/the-adjacent-user-theory/• Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba• Why I'm Unquitting Full-Time Roles: https://www.elenaverna.com/p/why-im-unquitting-full-time-roles• Noah Smith's newsletter: https://www.noahpinion.blog/• Beef on Netflix: https://www.netflix.com/title/81447461• Veep on Max: https://www.max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a• The Last of Us on Max: https://www.max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a• Heated boots: https://www.amazon.com/heated-boots/s?k=heated+boots• Airpods Max: https://www.apple.com/airpods-max/• Memes by Elena: https://www.elenaverna.com/p/ten-funniest-growth-memes—Recommended books:• Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229/• The Martian: https://www.amazon.com/Martian-Andy-Weir/dp/0553418025• We Are Legion (Bobiverse #1): https://www.amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587• Fire Upon the Deep: https://www.amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

This podcast interview focuses on the entrepreneurial journey to democratize customer evidence and change the way B2B software buying decisions are made.  My guest is Evan Huck, Co-founder and CEO of UserEvidence. Evan's journey in the tech industry is a testament to his entrepreneurial spirit and sales acumen. He started his career as an SDR (Sales Development Representative) in 2010, joining TechValidate as their first sales employee. This early experience laid the foundation for his future success. What's remarkable about Evan's career trajectory is how he rapidly climbed the ranks in sales leadership. At TechValidate, he built and managed the sales organization, growing it to a 50-person team. His success in this role led to TechValidate's acquisition by SurveyMonkey in 2015, where Evan continued to excel in enterprise sales leadership positions. Despite his success in larger companies, Evan's passion for early-stage startups led him to co-found UserEvidence in August 2020. This move was inspired by his firsthand experience of the pain points in B2B sales and marketing, particularly the challenge of creating and leveraging customer stories at scale. Their mission: Helping quality software vendors with satisfied customers stand out in a noisy marketplace. And this inspired me, and hence I invited Evan to my podcast. We explore how the process of collecting quality customer evidence is still broken. Evan explains how they're approaching the problem in a way that was unthinkable before. He shares strategies for cutting through the intense market noise today. Last but not least he elaborates his lessons learned from building successful sales teams from the ground up with junior talent. Here's one of his quotes What we're trying to do is introduce some truth or scientific rigor or data driven approach to helping buyers assess the value that a vendor is delivering.  I'd argue that the stakes are getting a little bit higher today, where there is a big cost if you get something wrong. Without infinite budgets now and infinite VC funding like you kind of got to get it right.  During this interview, you will learn four things: What's working well for UserEvidence's own growth and pipeline generation when it comes to reaching the right buyer via outbound. Why Evan's deliberately choosing to organize his business around sales-led growth, not product-led growth.  What non-obvious opportunity many companies have when they centralize and democratize customer feedback across company functions Why he'd focus on more durable categories like vertical SaaS over crowded go-to-market tools if he'd had the chance next time. For more information about the guest from this week: Evan Huck Website: UserEvidence Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Descoberta de Produto: Desvendando as Necessidades dos Usuários A descoberta de produto é a fase inicial e crucial no desenvolvimento de um novo produto ou serviço. É nesse momento que as equipes se dedicam a entender profundamente as necessidades, desejos e comportamentos dos usuários, a fim de criar soluções que agreguem valor e resolvam problemas reais. Por que a descoberta de produto é importante? Alinhamento com o mercado: Garante que o produto esteja alinhado com as demandas do mercado e as expectativas dos clientes. Redução de riscos: Ajuda a identificar e mitigar riscos antes de investir em desenvolvimento. Melhora da experiência do usuário: Permite criar produtos mais intuitivos e satisfatórios. Aumento da competitividade: Diferencia o produto da concorrência. Etapas da Descoberta de Produto A descoberta de produto envolve uma série de etapas interligadas: Definição do problema: Identificação do problema: Qual problema o produto deve resolver? Público-alvo: Quem são os usuários que serão beneficiados? Contexto: Em qual contexto o produto será utilizado?Abre em uma nova janelavenngage.com User persona example Pesquisa: Pesquisa qualitativa: Entrevistas, grupos focais, observação de usuários. Pesquisa quantitativa: Questionários, pesquisas online. Análise de dados: Identificação de padrões, insights e oportunidades.Abre em uma nova janelawww.5staressays.com diagram showing different research methods Ideação: Brainstorming: Geração de ideias criativas e inovadoras. Mapas mentais: Organização das ideias de forma visual.Abre em uma nova janelawww.curtisfamily.org.uk mind map with various branches of ideas Prototipação: Criação de protótipos: Desenvolvimento de versões iniciais do produto para testes. Testes de usabilidade: Avaliação da experiência do usuário com o protótipo.Abre em uma nova janelamockflow.com lowfidelity wireframe of a mobile app Validação: Feedback dos usuários: Coleta de feedback sobre os protótipos. Análise dos resultados: Refinamento das ideias e definição das próximas etapas. Metodologias para Descoberta de Produto Existem diversas metodologias que podem ser utilizadas na descoberta de produto, como: Design Thinking: Foca na empatia com o usuário e na criação de soluções inovadoras. Lean Startup: Enfatiza a construção de um produto mínimo viável (MVP) e a obtenção de feedback rápido. Agile: Promove o desenvolvimento iterativo e incremental. Ferramentas úteis: Software de prototipação: Figma, Sketch, Adobe XD. Ferramentas de pesquisa: SurveyMonkey, Google Forms, Typeform. Ferramentas de análise de dados: Excel, Google Analytics. Em resumo: A descoberta de produto é um processo fundamental para o sucesso de qualquer iniciativa de desenvolvimento de produto. Ao investir tempo e recursos nessa etapa, as empresas podem garantir que seus produtos atendam às necessidades dos usuários e se destaquem no mercado.

In this episode, CJ interviews Justin Coulombe, the CFO of Miro. Apart from his “less but better” philosophy where he encourages listeners to strategically divest from less important things to focus on what's most impactful, he also shares a wealth of profound advice on being an effective CFO in SaaS. He explains Miro's approach to blending data from usage patterns, predictive modeling, and AI to identify upsell opportunities, prevent churn, and enhance customer retention. The discussion dives into the company's unique combination of product-led growth (PLG) and human-touch sales motions, exploring how to harness both while avoiding internal channel conflict. Justin also offers his perspective on the per-seat pricing model, why it still works for Miro, and whether outcome-based pricing is the future. Drawing on his experiences leading major transformations at Autodesk, Box, SurveyMonkey, and now Miro, he provides a framework for CFOs navigating business model transitions and explains why they fail. He also shares bold takes on SaaS business practices that need rethinking and his thoughts on how to balance growth and profitability in SaaS.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:RemoFirst is a full-service Employer of Record solution that handles all your global employment needs. RemoFirst can help you navigate the maze of regulations and logistical challenges to onboard employees and contractors from anywhere in the world and streamline payroll, taxes, and compliances. Get two months free on EOR fees for your first hire in any country by visiting RemoFirst.com/metrics. Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 40,000 companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅, head to NetSuite https://netsuite.com/metrics and get the CFO's Guide to AI and Machine Learning. Operators Guild is where the best CEOs, CFOs, VPs of finance, and BizOps leaders in the business connect, network, and grow together. Built by operators for operators, this members-only community is home to more than 1000 of the most elite high-growth operators in the world. Experience connection and knowledge share with professionals who understand you like no one else does. Learn more and apply at operators-guild.com. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world. The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.  Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don't miss our banter over volatile localization signals and ranking shifts during Google's November Core Update! News from the EDGE: [00:04:28] Google Search Console Drops Page Experience Report [00:09:59] Ads Now Being Seen on Google AI Overviews [00:18:25] EDGE of the Web Title Sponsor: Site Strategics [00:19:46] WP Engine Intensifies Legal Dispute With Automattic [00:28:54] DOJ is Pushing for a Sell-Off of Google's Chrome Browser [00:37:11] EDGE of the Web Sponsor: InLinks  Barry Blast from Search Engine Roundtable: [00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas [00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive Bonus Coverage: [00:42:19] Freaky AI News: Human, Please die. Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @LidiaInfanteM X: @TheMann00 X: @EDGEWebRadio

Showing employees that you genuinely care can transform workplace culture and drive organizational success. To explore how to create meaningful employee connections, we've called in HR expert Becky Cantieri, Chief People Officer at SurveyMonkey. Highlights [2:09] How surveys drive trust and engagement [3:30] Turning feedback into action [6:00] Employee-initiated benefit programs [9:30] Encouraging a culture of direct feedback [12:40] Overview of the "Feedback as Fuel" program [25:50] Transitioning to hybrid work: The Choice Model [28:49] Employee feedback on flexible work options [31:25] Balancing trust with accountability in remote environments [35:00] HR's evolution into a strategic business driver [41:46] Advice for aligning HR strategy with business goals Guest Bio Becky Cantieri, Chief People Officer, SurveyMonkey Becky Cantieri has over two decades of HR leadership experience. Since joining SurveyMonkey in 2011, she has pioneered impactful programs like "Feedback as Fuel" and the Choice Model for hybrid work, fostering a culture of trust and engagement. Becky's prior leadership roles include 11 years at Yahoo, where she supported advertising, marketing, and talent acquisition functions, and her early career at Nordstrom in HR, sales, and customer service. She holds a BA in Public Administration from San Diego State University and an MBA from San Francisco State University. Links Rebecca Cantieri | LinkedIn Profile HRMorning | HR News and Insights

With recent setbacks and growing skepticism, many are wondering if the end of DEI as we know it is imminent. We've curated a powerful clip from HR Daily Advisor‘s webinar, “Is It the End of DEI as We Know It?” Listen in as our expert panelists discuss the decline in DEI efforts, their personal perspectives on the issue, the importance of curiosity in fostering meaningful dialogue, and more. Get ready for a thought-provoking conversation that explores the challenges and opportunities facing DEI in the workplace. Listen to the full webinar here: https://event.on24.com/wcc/r/4699198/B037E143BB70131E1B8996E612E24D49 Speakers: Dr. Lisa Coleman, President, Adler University Reggie Willis, Chief Diversity Officer, Ally Financial, Inc. Rachel Bourne, Transformation Director, Cummins Antoine Andrews, Chief Diversity and Social Impact Officer, SurveyMonkey

This episode came live from ELC Annual 2024! Local ELC chapter leaders from across the globe share some of their favorite leadership principles, covering topics like how to sell your ideas & gain buy-in from senior leaders, how to manage yourself and your regulate emotions, how to leverage curiosity in tough conversations, how to build psychological safety and more! Thank you Ali Littman (VP of Engineering @ Modern Health), Mehmet Sencer Kardayi (CTO @ Dexter Energy), Tarik Kilick (Engineering Manager @ Booking.com), and Liz Sink (Director of Engineering @ Amount) for sharing your insights + a huge thank you to all of our local leaders for what you do to make community happen across the world! Check out all of our local chapters & get involved here: elc.community/home/clubsABOUT ALI LITTMANAli Littman is the Vice President of Engineering at Modern Health, a mental health technology company with a global workforce of both full-time and contracted staff. She has 15 years of experience in health tech and a business degree from Haas at Berkeley. She specializes in scaling organizations and has a track record in taking companies through hypergrowth, navigating major strategic product development pivots, as well as running major department reorganizations to optimize for current delivery and future-state architecture needs.ABOUT TARIK KILICTarik is an engineering leader who loves building products and teams that love building products. Currently @Booking.com, previously at SurveyMonkey and Heineken.ABOUT MEHMET SENCER KARADAYIWith 15+ years of experience in the tech industry, Mehmet has worked both as an individual contributor and a manager in big-tech(Booking, Meta) and as a software consultant in both the private and public sector. He likes to call himself a "failed serial-entrepreneur"(0 to 1)

There's an athlete right now that uses, knows and loves your product. So why aren't you partnering with them to promote your brand? The global sports sponsorship market is expected to grow to almost $108 billion by 2030.And there's around $1.3B in projected revenue this year from pro women athlete sponsorships. Feel like you're missing out yet? The message is clear: sponsor a pro woman athlete (or two). In this episode, we're talking about B2B marketing lessons from professional women athlete sponsorships with the help of our special guest, PARITY CEO Leela Srinivasan.Together, we talk about experimenting with new channels, finding your match, and much more.About our guest, Leela SrinivasanLeela Srinivasan took the reins as CEO in May 2023, when Parity had amassed a network of over 800 women athletes and paid out over $2 million in sponsorships. Under her leadership, the company is poised to increase both numbers exponentially – and become a household name – as it enters its next phase in the fight against gender pay disparity in sports.Prior to joining Parity, Leela served as Chief Marketing Officer (CMO) for three-high-growth companies: digital payments provider Checkout.com; Momentive, the maker of SurveyMonkey; and recruiting software company Lever. She developed her initial passion for community, customer centricity and data-driven marketing earlier in her marketing career at LinkedIn and OpenTable. She serves on the board of Upwork and on the board of advisors for the Tuck School of Business at Dartmouth, where she earned her MBA.Leela lives in North Carolina with her husband Joel and three middle-school girls. There are no dull moments.What B2B Companies Can Learn From Pro Women Athlete Sponsorships:Experiment with new channels. Keep a budget to try new things. Whether it's simply posting to a different social channel or sponsoring a pro athlete, the Leela says, ”As a marketer, your livelihood depends on being able to find new channels to replace channels that were once working really well that suddenly stopped working, to find ways to stand out from your competitors. Because what happens is if you're doing one thing, then six months later, everyone else is probably trying to do it too. So you have to keep things fresh. It doesn't mean you have to devote your entire budget to experimentation, of course. You need to certainly put money where you know things are working, but over time that mix is going to change as a marketer. And so I think it's smart. It's actually self preservation in some ways, to keep trying to just find ways to experiment on the edges and tap into something that can really give you a fresh perspective in the market.”Find your match. There's an athlete out there right now who would align strongly with your brand values. Use them as the face of your brand to humanize the name. Leela says, “Find something that really feels right for the brand and allows them to kind of carve out their own space. There are so many directions that you can now run in; New leagues springing up, new sports coming to the fore, new athletes with incredibly interesting stories.Quotes*”When you get those people, those athletes, those influencers talking very naturally about something that they find joy in or that they believe in, it's just another level of awesomeness when it comes to ambassadorship or testimonial.”*”There are so many stories waiting to be told. If you're willing to be creative about the types of athlete that you work with, there are always athletes that can be within budget that can do some incredible storytelling for you.”*”I always had some money in what I called my rainy day fund or my slush fund. That budget was mine to make discretionary investments where I wanted to try things, where maybe the ROI was less proven or the path was a little less trodden but it was worth the opportunity, worth that risk to try something different because, God forbid you just become this terrible vanilla marketer that is doing the same as everybody else. You have to find ways to break through. I mean, that's the fun part of marketing. Why wouldn't you? So I always had some experimentation budget just tucked away for when these types of opportunities came up.”Time Stamps[0:55] Meet Leela Srinivasan, CEO at PARITY[2:03] Leela's Journey to PARITY[5:17] Understanding Pro Women Athlete Sponsorships[9:55] History of Pro Women Athlete Sponsorships[14:27] Current Landscape and Opportunities[24:07] The Gender Disparity in Sports[24:51] The Influence of Women Athletes on Marketing[27:00] Creative Campaigns and Athlete Partnerships[28:16] The Importance of Originality in Marketing[29:56] Investing in Women's Sports[32:38] Engaging with Brands and Athletes[35:37] The Power of Authentic Athlete EndorsementsLinksConnect with Leela on LinkedInLearn more about PARITYAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode, we dive into the heart of the DEI debate. With recent setbacks and growing skepticism, many are wondering if the end of DEI as we know it is imminent. We've curated a powerful clip from HR Daily Advisor's webinar, "Is It the End of DEI as We Know It?" Listen in as our expert panelists discuss the decline in DEI efforts, their personal perspectives on the issue, the importance of curiosity in fostering meaningful dialogue, and more. Get ready for a thought-provoking conversation that explores the challenges and opportunities facing DEI in the workplace. Listen to the full webinar here: https://event.on24.com/wcc/r/4699198/B037E143BB70131E1B8996E612E24D49 Speakers: Dr. Lisa Coleman, President, Adler University Reggie Willis, Chief Diversity Officer, Ally Financial, Inc. Rachel Bourne, Transformation Director, Cummins Antoine Andrews, Chief Diversity and Social Impact Officer, SurveyMonkey

Are you looking for a Third Growth Option ℠ ? Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer behavior, helping you make smarter, more strategic business decisions.Shehnaz breaks down the nuts and bolts of primary versus secondary research, offering practical tips on using focus groups, in-depth interviews, and ethnographic studies. Whether you're a seasoned marketer or just dipping your toes into market research, these insights will help you cut through the noise and avoid analysis paralysis.We also chat about how to gather valuable insights when direct customer data isn't easy to come by. Learn from the playbooks of legends like Steve Jobs and Henry Ford, who knew how to tap into consumer needs and turn them into game-changing products. Plus, we cover flexible research strategies that fit any budget—whether you're going all-in with outsourced studies or taking the DIY route with tools like SurveyMonkey and Google Forms. Stay curious, stay adaptable, and make sure your brand story hits home with your audience.Always growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN benno@realignforresults.com

In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, speaks with Naomi Grewal, who recently joined LinkedIn as Director of UX Research. Naomi shares her extensive career journey, insights from her roles at leading tech companies, and her perspective on the evolving field of UX research. Naomi's background includes leading research teams at Meta (formerly Facebook), Uber, Pinterest, and Workday, as well as academic roles at SurveyMonkey and Ipsos. With a PhD in cognitive psychology and a teaching role at USC, Naomi offers a unique blend of academic rigor and practical experience.  Key takeaways from this episode: 1. Career Journey and Expertise: With her journey in the insights industry including considerable time in academia, Naomi was able to bring fresh perspectives into her work. She since gained a wealth of knowledge and experience in UX research and cognitive psychology experience which has enabled her to go on to lead research teams in some exciting tech companies. 2. Importance of Research Integration: Naomi emphasizes the value of integrating research within organizations. She points out that while research skills are essential, they must be complemented by excellent communication and cross-functional collaboration to be effective in a business context. 3. Applied Psychology in the Workforce: Naomi discusses how applied psychology can be leveraged in various industries. She teaches foundational principles at USC that prepare students for diverse careers in UX and market research, underscoring the importance of understanding human behavior in business applications. 4. Emerging UX Trends: The future of UX research includes greater use of AI and personalization. Naomi highlights trends such as AI-driven automation, which streamlines user experiences, and the integration of mixed methods for holistic insights. These advancements are set to transform how researchers and businesses understand and interact with users. 5. Big R Concept: Naomi introduces the idea of 'Big R,' positioning research as a strategic function that spans multiple areas within a company, from market research to people research and UX. This holistic approach aims to elevate the role of research in driving informed decision-making across all levels of an organization. Check out more episodes of Now That's Significant on major podcast platforms and stay informed about the evolving landscape of consumer behavior and technology. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Mickey Kennedy, founder of eReleases joined me for another conversation about building your authority and online visibility.  This time we talked about the importance of using surveys and studies to stand out as a subject matter authority. Why does this strategy work?  First of all the media loves data.  Fresh data from industry-specific surveys can attract media attention. You can use a platform like SurveyMonkey to create a 16-question survey, including some fun or unusual questions to capture interest. You don't need to do it on your own.  consider partnering with small or independent trade associations to distribute your survey. These associations often seek media attention and can help amplify your survey in exchange for being mentioned in the press release. This strategy works because the survey results helps position you as an industry expert so once you are done conducting the survey, create a dedicated page on your website with all questions and responses. Highlight key findings in your press release and direct journalists to this page, potentially leading to more coverage. . Share resulting media coverage on your website, social media, and newsletters to build trust and credibility with potential customers as well.  If you've enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/

S3E46 Crack the Code: How AI Identifies and Captures Profitable Book Markets! Summary: In this episode of "Creating Books with the Help of AI," Cindy and Tammie explore the power of AI in identifying and targeting niche markets for self-published books. They discuss various AI tools that can streamline market research, analyze consumer behavior, and help you create tailored content that resonates with your target audience. Join them to discover how to leverage AI to find your niche and achieve self-publishing success. Show Notes/Links: Puzzle Book Courses Bundle: https://www.aiselfpublishingbooks.com/ai-sp-seven-puzzle-book-coures-bundle-plus-activity-puzzle-bonus-course-p1 Creating Children's Picture Books with AI course: https://www.aiselfpublishingbooks.com/spchildrenspicturebooksaicourse Coloring Book Course: https://www.aiselfpublishingbooks.com/spcoloringbooksai Free AI for Self-Publishers Webinar Course: https://www.aiselfpublishingbooks.com/6de7cd75 Get "A Year of Book and Marketing Ideas" eBook as a bonus when you use Cindy's Affiliate Link to purchase Publisher Rocket: https://aududu--rocket.thrivecart.com/publisher-rocket/ Tammie's A Book Creator 3-Day Trial Affiliate Link: https://kdp4b2b--aududu.thrivecart.com/3-day-free-trial-membership/ ChatGPT: https://chatgpt.com SEMrush: https://www.semrush.com Google Trends: https://trends.google.com/trends/ SurveyMonkey: https://www.surveymonkey.com/ Statista: https: //www.statista.com Cindy's Canva Link:   https://partner.canva.com/aududu

What if you could transform your expertise into a lucrative digital course? This episode will show you how to take your top-selling Teachers Pay Teachers (TPT) resources and turn them into engaging, high-demand courses. I share my personal journey towards financial stability and multiple income streams, underscoring the importance of overcoming self-doubt. You'll discover that everyone has something valuable to teach, and with the help of practical resources like Amy Porterfield's free guide, you can start your own digital course journey today.Using audience engagement tools such as Google Forms, SurveyMonkey, and Instagram polls, we'll discuss how to gather valuable insights to create courses that truly resonate. We also talk about the importance of repurposing your best-selling TPT resources into comprehensive courses to ensure high demand. By identifying and capitalizing on your unique expertise, whether it's a specific grade level or a specialized skill, you can develop courses that stand out and meet the needs of fellow educators. Join the conversation and learn surprisingly simple ways to share your knowledge and achieve great things together!Links:Surprisingly Simple Ways to Turn Your Knowledge Into a Digital CourseSupport the Show.

Sun Lee is a seasoned marketing leader with over a decade of proven business success. She started her career on the agency side, working with small start-ups as a brand and digital designer in Silicon Valley during the e-commerce boom. She went on to get her Masters Degree, then reenter the workforce on the client side, heading up marketing and communications for big-name companies like Sisu Data, SurveyMonkey, and Pure Storage, before joining BigPanda as the CMO in April 2023. BigPanda brings AI to IT operations in order to proactively identify and resolve incidents before they become costly problems. They work with large brands like Autodesk and Zayo, as well as large banks and airlines, to ensure seamless technology operations. BigPanda is a start-up and challenger brand competing with giants in the industry, meaning Sun and her team are operating with a relatively small budget, allowing them to move faster and position themselves as an innovator in the sector.On the show today, Alan and Sun talk about her experience of coming to the US alone at 15, learning to speak English, and how being a nonnative speaker has given her one of her marketing superpowers. They also talk about how she navigated career transitions from specialized roles in design to broader roles in marketing and how that varied experience has contributed to her success as a CMO. Sun outlines with us her approach to digital marketing, the importance of understanding content journeys, and the marketing benefits of being a startup challenger brand. She also tells how she and her team have been implementing AI and how she foresees it shifting the ways marketing teams work as well as the characteristics of who she is looking to hire. In this episode, you'll learn:How and why to drive alignment between marketing and sales Marketing benefits and strategies for startup challenger brandsHow AI is causing a shift in expectations of marketers hiresKey Highlights:[01:50] Coming to the US alone at 15[03:30] Benefits of English as a Second Language in Marketing[04:15] Sun's career path[07:20] How her experience shapes her approach to marketing [12:00] Finding alignment between marketing and sales [13:00] BigPanda: what they do and who they serve[15:05] Marketing benefits of being a startup challenger brand[17:10] Thoughts on digital marketing [19:45] Starting with the content journey [20:35] How AI is shifting Sun's thoughts on marketing and productivity [22:35] From specialization marketing to the CMO role[25:30] The most embarrassing professional moment of Sun's career [28:20] No dumb questions, only dumb questions. [29:00] Soft skills are the way of the future. [30:25] The evolution of word-of-mouth marketing [31:50] The biggest opportunity facing marketers today Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

This episode features an interview with Aleks Bass, Chief Product Officer at Typeform, the web-based platform you can use to create anything from surveys to apps, without needing to write a single line of code. Aleks has over 18 years of experience in product marketing, product management and consumer insights in B2B SaaS and D2C. In her current role as Chief Product Officer, she leads product management, design, research, and product operations. Her priority is creating user-centric digital solutions. Aleks has previously held leadership roles at Momentive, Adobe and Qualtrics, which has since been acquired by SAP. In this episode, Aleks shares her insights on how product and product marketing can enhance customer experience. She discusses the importance of aligning product management with consumer insights, the role of design in digital CX, and trends in customer behavior. Aleks elaborates on Typeform's new product, Typeform for Growth, which aims to boost customer acquisition using AI. The conversation also touches on measuring digital customer experience, the balance between automation and human interaction, and the significance of diversity in tech leadership. Finally, Aleks discusses Typeform's future vision of creating a holistic customer experience and the essential role of AI in achieving this goal.Quotes*”Good design for me in digital CX is intuitive, accessible, and empathetic. But the number one thing it has to absolutely do is be usable. So I prioritize usability over anything that's new, aesthetically pleasing, keeping up with the trends, et cetera. Design's ultimate role is to anticipate user needs and remove friction points from the experience and remove them from having blockages in their ability to do the things that they need to do.”*”There is a difference between asking people for feedback and truly understanding what they're saying to you in the context of what their broader pain points are versus asking for feedback and taking that feedback at face value. Because if I don't understand the pain points that you personally experience, I might interpret the feedback that you're giving me differently, and I might not be solving for the true challenge that you are facing. Whereas if I deeply understand  a marketer's workflow, what tools they're using, how they're using those tools, the gaps in those current tools, what they wish they could do, how certain tools are not playing nicely with other tools, it allows me to create solutions that are actually much more adaptable to their individual use cases. And so that's the piece within customer centricity, customer experience, and strategy that I feel like is really critical to create better experiences for our customers.”*”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and you have to spend the time and you have to engage in the most effective way to get the most insight out of their patterns and pain points and challenges.”There's no shortcut in trying to figure out and learn about your customers. You have to do the work and spend the time and to get the most insight”.*”A gap in the customer experience is when automation serves the company, not the customer. Automation should ultimately keep people at the center. Yes, it can help companies improve efficiency. I think we all can see the benefits of that. But if it is hurting your customer experience, then that's a negative outcome for your business ultimately.”Time Stamps[0:01] Meet Aleks Bass, Chief Product Officer at Typeform[0:56] Connecting Product Marketing to Customer Experience[4:04] Designing for Digital Customer Experience[5:44] Trends in Customer Behavior[7:03] Introducing Typeform for Growth[9:22] Enhancing Lead Generation with AI[11:49] Fostering Exceptional Digital Customer Experience[27:59] Personalizing Customer Experience[33:18] Building Trust and Measuring Success[36:55] Balancing Automation and Human Interaction[39:22] Positive Customer Experience Examples[44:09] The Importance of Diverse Perspectives[46:03] Future of Typeform and TechnologyAbout our guest, Aleks BassAleks Bass is a product leader with an 18+ year career that includes product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. As the Chief Product Officer at Typeform, she leads product management, design, research, and product operations, steering a talented team to create innovative and user-centered digital solutions. Her role encompasses driving strategic product development from concept to market delivery, shaping the future of digital experiences. She is passionate about transforming ideas into impactful products that enhance the way we interact with data and information. By leveraging AI and expanding their communication formats, she aims to elevate Typeform's offerings and push the boundaries of interactivity within their platform.Her prior experience includes product leadership roles with Momentive, where she led a 15-member product organization, with overall responsibility for a product portfolio including SurveyMonkey, Wufoo, SurveyMonkey Apply, and SurveyMonkey Audience, that drove $500M in 2022 revenue. She has also held leadership roles at Adobe, Workfront (acquired by Adobe), Qualtrics (acquired by SAP), and product consulting to three startups – two that were acquired by Google and Walmart, and one that IPO'd. She has had success in building and managing high-performing teams, coordinating cross-functional collaborations, and driving revenue that has included a three-year growth from $10M ARR to >$55M.Thank you to our friendsThis podcast is brought to you by HGS. HGS is a digital customer experience leader dedicated to delivering winning customer interactions at scale that are prompt, personal, and positive. We continuously transform, optimize, and grow enterprises to exceed ever-rising customer expectations. HGS provides our clients with the right talent and technologies needed to champion every moment. Learn more at hgs.cx.LinksConnect with Aleks on LinkedInLearn more about TypeformCheck out HGS

A big loss for Amazon as an American regulator gives the company the news it didn't want. SurveyMonkey pushes out a big update. X's financial position is in rougher shape than anyone thought. And teens on Facebook; Boomers on TikTok? What is this world coming to?!Links to today's stories Rate and Review Us • Contact Us 

On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that "the category makes the brand, not the other way around." This principle underscores the importance of understanding and defining a category in marketing, as it can profoundly influence consumer perception and the overall success of a brand. Through engaging stories and practical examples, Christopher illustrates how effective category design can lead to market dominance. Additionally, Christopher highlights Microsoft's strategic shift in the tech industry, emphasizing the importance of a unified category approach. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Understanding Category Design Category design is a strategic approach that involves creating and defining a new market category, thereby positioning a brand as the leader within that category. This concept is pivotal because it shifts the focus from competing within an existing market to creating a new space where the brand can dominate. Christopher emphasizes that successful brands are those that not only understand their category but also actively shape it. The Category Shapes the Brand Christopher's central thesis is that the category makes the brand, not the other way around. This means that the success of a brand is largely determined by how well it defines and owns its category. By focusing on the problems they solve and the experiences they create, companies can differentiate themselves and achieve lasting success in their respective markets. Case Studies: Barcade and Qualtrics Christopher then shares compelling examples to illustrate the importance of category design. One notable example is Barcade, an innovative arcade bar that successfully carved out its niche by blending the nostalgia of classic arcade games with a vibrant bar atmosphere. By defining its category clearly, Barcade attracted a dedicated customer base and differentiated itself from traditional bars and arcades. Another significant case study is Qualtrics, a company that transformed its market position through a focus on experience management. Christopher contrasts Qualtrics with its competitors, such as Medallia and SurveyMonkey, to highlight the impact of effective category design. While Qualtrics successfully defined and owned its category, the other companies struggled to differentiate themselves, leading to varying degrees of success in the marketplace. Microsoft's Journey Christopher recounts the story of Microsoft and its journey to dominate the office productivity software market. Initially, Microsoft faced fierce competition from established players like WordPerfect in word processing, Lotus in spreadsheets, and dBase in databases. Despite launching competitive products, Microsoft struggled to gain significant market share. The turning point came when Mike Maples Sr., a key figure at Microsoft, discovered an anomaly in sales data during a trip to Australia. He learned that bundling applications together and offering them at a discounted price led to a significant uptick in sales. This insight prompted Maples to rethink the problem: instead of viewing these applications as separate categories, he recognized that they collectively addressed a larger issue—productivity for office workers. To hear more about Christopher Lochhead's Pirate Perspective on Brand and Category Design, download and listen to this episode. You can also check out more Pirates Perspective at Category Pirates. Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche  A Marketer's Guide To Category Design: How To Escape The “Better” Trap,

In episode #103 of

We'd only been a dozen episodes old the last time Justin Collins (@presidentbeef) was on Absolute AppSec, so his upcoming return is certainly overdue. Justin is currently head of security at Gusto, an organization he's been helping secure for nearly five years now. Before Gusto, Justin had stints at SurveyMonkey, Twitter, AT&T interactive, among others. He also is the lead developer of the open-source Ruby-on-Rails security tool Brakeman - https://brakemanscanner.org. This show will covers the range of his deep experience regarding topics like Product Security and AppSec in organizations, static analyzers, and advice for helping organizations create successful security programs and mindsets. Tune in as Justin joins Seth Law (@sethlaw) and Ken Johnson (@cktricky) to talk about managing security people and various product and application security topics.

Welcome back to our series on the developer journey. In this episode, we're diving into an essential topic: how to gather and leverage feedback to win more projects after completing your first one or any subsequent project. Whether you're a seasoned developer or just starting, understanding how to use feedback effectively can transform your career. Why Feedback Matters Feedback is more than just a pat on the back or a critique; it's a tool for growth. Positive feedback can highlight your strengths, while constructive criticism can point out areas for improvement. It can be a goldmine for developers, helping refine skills, improve processes, and enhance client relationships. Getting Useful Feedback When a project concludes, the obvious step is to ask for a reference. However, generic references like "Mike's a great guy" aren't helpful. Instead, aim for detailed feedback that tells a story. Here's how to do it: Ask Specific Questions: Instead of asking for a general reference, ask targeted questions that encourage detailed responses. Questions like, "What specific problem did we solve?" or "How did our solution impact your business?" can yield richer feedback. Incorporate It in Proposals: Use detailed feedback in your project proposals. Platforms like Upwork allow you to showcase previous feedback, helping potential clients see your proven track record. Highlight specific quotes and detailed testimonials on your website to build credibility. Periodic Check-Ins: Don't wait until the end to get feedback for ongoing projects. Regular check-ins can provide continuous insights and adjustments, ensuring the project stays on track and meets client expectations. Crafting Relatable References For a reference to be practical, it needs to resonate with your potential clients. Here's what to focus on: Detail the Problem and Solution: Ensure the reference outlines the problem you solved and the solution you provided. For example, "Mike helped us migrate our outdated CRM to a new system, which now supports our 200 employees efficiently." Include Specifics: Mention details like the technology stack used, the project timeline, and any challenges overcome. This specificity makes the reference more relatable and credible to future clients with similar needs. Highlight Multiple Facets: A project often involves solving multiple issues. Ensure your reference captures these various aspects. For example, "We were struggling with data management and integration. Mike's solution streamlined our processes and improved our data accuracy." Building a Feedback Culture Whether you're a freelancer or part of a team, cultivating a culture that values feedback can lead to continuous improvement. Regular Surveys: Conduct surveys at different project stages to gather timely feedback. Tools like SurveyMonkey or Google Forms can streamline this process. Focus on Metrics: Collect data on key performance indicators like project completion time, budget adherence, and client satisfaction. Use these metrics to showcase your reliability and efficiency. Incorporate It into Development: Use it to identify areas for improvement and set measurable goals. Agile methodologies, with their sprint retrospectives, are excellent for this. Focus on one or two improvement areas each sprint to avoid feeling overwhelmed. Handling Long-Term Projects For long-term projects, periodic reviews are crucial. Regularly ask for feedback to ensure you meet client expectations and address any issues promptly. This ongoing dialogue can also reveal new opportunities for project expansion. Leveraging Feedback for Career Growth It isn't just for improving projects and personal and professional growth. Here's how: Self-Assessment: Use it to assess your skills and identify areas for development. Regularly update your resume and portfolio with new skills and successful projects. Professional Development: Enroll in courses or attend workshops to address areas highlighted in feedback. Continuous learning is critical to staying competitive. Mentorship: Seek mentorship or peer reviews to gain additional perspectives. Sometimes, an external view can provide insights you might miss. Final Thoughts Feedback is an invaluable resource for developers. You can build a strong reputation and win more projects by asking the right questions, incorporating them into your proposals, and continuously improving based on client input. Remember, it is not just about identifying what went wrong but celebrating successes and finding ways to replicate them. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Feedback And Career Help – Does The Bootcamp Provide It? Embrace Feedback for Better Teams Maximizing Developer Effectiveness: Feedback Loops Updating Developer Tools: Keeping Your Tools Sharp and Efficient The Developer Journey Videos – With Bonus Content

Today's guest is Tao Wang, Director of Machine Learning at SurveyMonkey. Headquartered in California, SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. The company's fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. It is SurveyMonkey's vision is to raise the bar for human experiences by amplifying individual voices. With over 15 years of experience in software engineering and machine learning, Tao has a passion for building scalable, reliable and high-performance solutions that solve real-world problems and create value for users and stakeholders. Tao has led and contributed to cross-functional projects, teams and research in AI, machine learning, data mining, big data, parallel processing, computer vision and software development. Tao believes in the power of AI and machine learning to transform the way we communicate, learn and grow. In this episode, Tao discusses: His journey to SurveyMonkey from research to leadership, Empowering data-driven decisions with AI-enabled features, How the ML team streamlines collaboration for innovation, His emphasis on servant leadership, coaching and process, Integrating ChatGPT for enhanced survey experience at SurveyMonkey, Career opportunities with SurveyMonkey, What makes SurveyMonkey a great place to work

Send us a Text Message.Ever wondered why potential customers abandon their carts? Join me, Gary Redmond, on this episode of Unbox the Inbox to uncover the secrets behind improving your subscription business's website conversion rates using customer feedback.Discover a brilliant hack: creating a strategic survey for those who didn't complete their purchase. By asking why they didn't sign up and what could have convinced them, you'll gain invaluable insights.Listen as we explore how BusterBox turned these insights into action by adding a guarantee section to their website, addressing common customer concerns and boosting conversions.We'll walk you through the practical steps to set up an effective survey using tools like SurveyMonkey and Google Forms, and how to automate the process to gather genuine, open-text responses.Learn the importance of excluding current customers from this survey to prevent confusion and the benefits of reaching out directly to recent leads for immediate feedback.Don't miss out on your call to action this week: share this episode with someone who could benefit from these tips and engage with our podcast question in the subscription box group.Transform your subscription business by making data-driven improvements today! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter

Join host Rahul Abhyankar and Aleks Bass, Chief Product Officer of Typeform on this episode. At Typeform, Aleks leads product strategy, development and execution. Typeform helps brands with thoughtfully-designed tools that turn digital interactions into lasting personal connections, with no-code forms, quizzes, surveys, and asynchronous videos. Aleks is a product leader with a 18+ year career that includes product management, product marketing, and consumer insights for both B2B SaaS and D2C self-serve products. Prior to Typeform, she led products at Surveymonkey, Qualtrics (acquired by SAP), Workfront (acquired by Adobe). Aleks' passion lies at the intersection of technology, insights, and strategy, and applying these disciplines to improve products, customer experiences, and marketing outcomes. As a leader her goal is to foster a culture of collaboration and accountability, instill a growth mindset, advocate for experimentation, and fully invest and respect the craft of creation. In this episode, Aleks talks about: the evolution of market research what product managers should learn about how their products serve customers how successful product managers overlap across product, engineering, design for maximum impact the skepticism some executives have about conducting market surveys her framework for the first 30-60-90 days in a new company in a new role building stakeholder relationships by being clear about how to address conflict how to give effective feedback and a lot more...

Typeform CEO Kim Lecha is in a war with Jotform, Surveymonkey, and other form providers. His 2024 top priority is a brand new marketing approach. Will it work? Will Typeform break $180m in ARR before Dec 2024?

In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass Institute, Laja emphasizes the importance of being top of mind and easily found when potential customers are ready to make a purchase.The episode features insights from marketing experts who provide real-world examples. Peep also discusses distinctive brand assets, the limitations of hyper-targeting in B2B marketing, and the duplication of purchase law. He concludes by offering practical advice on increasing brand awareness and making target customers remember the brand when they need its product.00:00 - Intro02:00 - Mental and physical availability concepts04:40 - Brand building with Paul Dorsey05:45 - Buying triggers07:05 - HockeyStack's content marketing strategy11:00 - Physical availability in B2B SaaS12:00 - Distinctive brand assets18:45 - SurveyMonkey's rebranding story20:10 - B2B brands lack distinctive assets21:00 - Meaningless distinctiveness vs. differentiation22:20 - Identifying customer values with Wynter23:00 - Reaching all buyers in a category24:30 - Limitations of hyper-targeting26:00 - Category reach and lead generation27:45 - Ad reach and frequency28:50 - Duplication of purchase law30:00 - ConclusionMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

Transitioning from a private to a public company comes with its fair share of challenges. And during this transition, it's key to prioritize leadership and learning initiatives."Transitioning from a private to a public company required a significant shift in our operational approach. It's crucial to regularly seek guidance from legal counsel and experienced CHRO peers to navigate this complex process smoothly,” says Becky Cantieri, CPO of SurveyMonkey.In this episode of LEARN, Becky shares insights on transitioning from a private to a public company, navigating growth, learning initiatives at SurveyMonkey, integrating knowledge from internal leaders and external experts, and more.Key takeaways:- To foster a successful transition from private to public environments, you must seek experienced guidance from both legal counsels and CHRO peers- Implement internal leadership training and external expert sessions to enhance business acumen and practical skills among employees- Align your strategic agendas closely with the evolving needs of the business, ensuring adaptability and responsiveness to external challenges and internal goalsTune in on your favorite podcast app as we explore navigating leadership and learning initiatives within a corporate environment.Resources:- Becky Cantieri: https://www.linkedin.com/in/rebecca-cantieri-85654a/- SurveyMonkey: https://www.surveymonkey.com/mp/take-a-tour/?utm_source=socialteam- Ted Blosser: https://www.linkedin.com/in/tedblosser/- WorkRamp: https://www.linkedin.com/company/workrampEpisode highlights:[08:16] Operating privately allows transparency and long-term thinking[09:49] Transitioning to a public company requires legal expertise[12:52] Focus on business acumen, leadership, and data[17:21] Align your agenda with the business needs[21:08] Embraced challenges, growth with great team loyalty[27:00] Enjoy teamwork and self-care for balance

Today we're discussing a hot topic in the world of HR: data analytics. According to my guest, actionable data-based insights are like digital gold for organizations looking to achieve their DEI goals, particularly when it is properly mined. Listen in as SurveyMonkey's Chief Diversity and Social Impact Officer Antoine Andrews discusses the value of data, the importance of viewing data through an intersectionality lens, SurveyMonkey's employee's lived experiences, and more. Antoine was also recently featured in our Diversity Insights column, where he shared insights into SurveyMonkey's innovative approach to DEI. The article is linked within this post on our website. So please, be sure to check it out after you finish listening to this.

Tod Francis is the founder of the world-renowned investment firm Shasta Ventures. He has made early investments in companies like Canva, Tonal, ClassDojo, LiquidSpace, Task Rabbit, Mint and more. About 15 years ago Tod started on a journey to understand why and how great memories and connections are formed between kids and their parents. He surveyed over one thousand young adults, analyzed that data, and developed a framework for memory making and building meaningful connections. He has presented his findings to standing-room-only conferences, parents groups, and more! We talk about his findings on today's episode and what you can do right away to build lasting memories with your kids. Tod is a husband and the father of two adult children. In today's conversation we discussed: * Growing up without a father* How losing a child motivated him to focus on every moment* The research behind building meaningful connections* The Pyramid of Connection and its different stages* Tear-jerking stories from Tod's research* What parents can do right now to change their thinking on memory making and connectionListen now on Apple, Spotify, Overcast and YouTube. —Where to find Tod Francis- LinkedIn: https://www.linkedin.com/in/todfrancis/- Shasta Ventures: https://www.shasta.vc/bio/tod-francis/Where to find Adam Fishman- Startup Dad Newsletter: startupdadpod.substack.com- FishmanAF Newsletter: www.FishmanAFNewsletter.com- LinkedIn: https://www.linkedin.com/in/adamjfishman/- Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover[1:49] Welcome[2:28] Tod's childhood[3:52] Growing up without a Dad[4:47] What is life like now?[6:28] Did child loss change your priorities as a dad?[8:49] Why did memory making matter to you as a dad?[12:24] The research behind connection[18:51] The Pyramid of Connection[33:56] How do parents get out of the bottom layer?[39:44] Making memories with adult kids[42:36] Parting thoughts[44:12] How are his sons involved in this project?—Show references:Survey Monkey: https://www.surveymonkey.com/Johnson & Johnson: https://www.jnj.com/Mint: https://mint.intuit.com/Shasta Ventures: https://www.shasta.vc/Canva: https://www.canva.com/Tonal: https://www.tonal.com/Class Dojo: https://www.classdojo.com/Liquid Space: https://liquidspace.com/Task Rabbit: https://www.taskrabbit.com/—For sponsorship inquiries email: podcast@fishmana.com.For Startup Dad Merch: www.startupdadshop.com Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com

Tod Francis is the founder of the world-renowned investment firm Shasta Ventures. He made early investments in companies like Canva, Tonal, ClassDojo, LiquidSpace, Task Rabbit, Mint and more. About 15 years ago Tod started on a journey to understand why and how great memories and connections are formed between kids and their parents. He surveyed over one thousand young adults, analyzed that data, and developed a framework for memory making and building meaningful connections. He has presented his findings to standing-room-only conferences, parents groups, and more! We talk about his findings on today's episode and what you can do right away to build lasting memories with your kids. Tod is a husband and the father of two adult children. In today's conversation we discussed:  Growing up without a father How losing a child motivated him to focus on every moment The research behind building meaningful connections The Pyramid of Connection and its different stages Tear-jerking stories from Tod's research What parents can do right now to change their thinking on memory making and connection — Where to find Tod Francis - LinkedIn: https://www.linkedin.com/in/todfrancis/ - Shasta Ventures: https://www.shasta.vc/bio/tod-francis/   Where to find Adam Fishman - Newsletter: https://startupdadpod.substack.com/ - Newsletter: https://www.fishmanafnewsletter.com - LinkedIn: https://www.linkedin.com/in/adamjfishman/ - Instagram: https://www.instagram.com/startupdadpod/ — In this episode, we cover [1:49] Welcome [2:28] Tod's childhood [3:52] Growing up without a Dad [4:47] What is life like now? [6:28] Did child loss change your priorities as a dad? [8:49] Why did memory making matter to you as a dad? [12:24] The research behind connection [18:51] The Pyramid of Connection [33:56] How do parents get out of the bottom layer? [39:44] Making memories with adult kids [42:36] Parting thoughts [44:12] How are his sons involved in this project? — Show references: Survey Monkey: https://www.surveymonkey.com/ Johnson & Johnson: https://www.jnj.com/ Mint: https://mint.intuit.com/ Shasta Ventures: https://www.shasta.vc/ Canva: https://www.canva.com/ Tonal: https://www.tonal.com/ Class Dojo: https://www.classdojo.com/ Liquid Space: https://liquidspace.com/ Task Rabbit: https://www.taskrabbit.com/ — For sponsorship inquiries email: podcast@fishmana.com. For Startup Dad Merch: www.startupdadshop.com  Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/

This week's guest is Brent Chudoba. Brent lives in Charleston, SC and has been the CEO of Biteable since February 2020. Prior to Biteable, he was COO at Calendly, COO/CFO at Thrive Global, COO at PicMonkey, Board Director at Schoology, and CRO at SurveyMonkey where he joined at as an early employee. Before his operating career, Brent was an investor at Spectrum Equity investors and an investment banking and hedge fund analyst. Brent attended Columbia University. When he's not working on software businesses, he spends his time chasing around his three young boys on the beach or the soccer field.  --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. As a Female Founder, Sam's passions supporting Women's Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus' brand mission and personality.In This Conversation We Discuss:[00:44] Intro[01:16] Flossing frustration sparks business idea[02:44] From concept to data validation[03:39] DIY-ing the first prototype[04:39] The power of surveys and data-driven validation[06:25] Discovering the target audience already existed[08:25] Navigating crowdfunding campaigns[09:38] Managing crowdfunding expectations  [10:42] Partnering with crowdfunding agencies[12:27] Harnessing email list & pre-campaign momentum[15:27] Understanding crowdfunding realities[16:16] Episode sponsors[20:30] Learning the essentials before the actual launch[22:11] Strategic investor partnerships[23:10] Optimizing customer acquisition[24:09] Discovering diverse customer audiences[25:30] Focusing and improving what works[26:55] Stay the course, avoid over-expansion[28:10] Thriving in challenging times[29:47] Check out Flaus productsResources:Subscribe to Honest Ecommerce on YoutubeThe world's first eco-friendly, electric flosser goflaus.com/Follow Samantha Coxe linkedin.com/in/samanthacoxe/Schedule an intro call with one of our experts electriceye.io/connectBook a demo today at intelligems.io/Revolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

What if you could send one email that dramatically improved customer loyalty? Increased customer satisfaction saved you 1000s, perhaps even hundreds of 1000s of dollars and had the potential to make you more money?  In this episode of Build Your tribe Podcast, Chalene Johnson reveals the secrets behind leveraging customer surveys to skyrocket your business growth! Chalene unfolds the methodologies and tools, like Google Forms and Survey Monkey, that can help you tap into your customer's mind. Learn why fostering brand loyalty and ensuring customer satisfaction are more than just buzzwords; they're your ticket to a thriving business. Discover how surveys can help you in refining your offerings, improving your services, and enhancing your brand-customer relationship. Plus, get insights from the successful InstaClubHub, where customer preferences in learning led to groundbreaking improvements and outcomes! Remember, the essence of surveys is not just in asking but in acting. Learn to translate the gathered knowledge into meaningful enhancements in your services, refining your offerings, and meeting your customer needs more effectively. Watch this episode on YouTube!!   Check out InstaClubHub!!  For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Go to InstaClubHub.com/Trial   To get the exclusive offer for my listeners go to magbreakthrough.com/BYT and enter code BYT to get 10% off any order   We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE   Join me on Patreon 7 Days for FREE!! THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more   Sign Up For MY WEEKLY NEWSLETTER     Subscribe to The Chalene Show!!   Links you may want to check out:  Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Leave Chalene or Brock a question or message  RIGHT HERE   Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock   Be sure you are subscribed to this podcast to automatically receive your episodes!!!    Get episode show notes here: www.chalenejohnson.com/podcast    Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene