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Latest podcast episodes about marketing tips

The Not For Lazy Marketers Podcast
The Sales System I'm Seeing Work Today & Behind the Scenes of Building Our Most Powerful Program Yet

The Not For Lazy Marketers Podcast

Play Episode Listen Later Oct 3, 2025 31:45


In today's episode, I'm sharing a behind-the-scenes look at the brand new training I just taught on the 2025 business model and how it's shaping the way I see digital marketing evolving. I dive into the biggest challenges we're facing right now like audience overwhelm, lack of trust, and the demand for speed, plus I break down the sales system I believe every business will need moving forward. Tune in to hear the strategy shifts that could transform the way you grow your business this year.

Do It My Way Podcast
The Red Zone Mentality – Dr. Maribeth Kuzmeski

Do It My Way Podcast

Play Episode Listen Later Oct 2, 2025 34:04


This week on the DO IT MY WAY Podcast, Deedra sits down with Dr. Maribeth Kuzmeski—a marketing powerhouse whose career spans running a successful agency, teaching at Oklahoma State University, speaking on national stages, and writing nine books. Dr. K shares how her firm, Red Zone Marketing, began almost by accident and grew into a thriving business serving financial advisors nationwide. She reveals how saying yes, even when she wasn't ready, opened doors to speaking, consulting, and teaching opportunities that shaped her career. You'll learn what it means to embrace a red zone mentality and how AI is reshaping the way we work, write, and hire in marketing. Plus, she offers practical advice for entrepreneurs and students alike: don't wait for the “perfect time” to start, because it doesn't exist. If you've ever wondered how to build credibility, balance multiple passions, or use AI without losing your voice, this episode is packed with insights you won't want to miss.  

Loan Officer Gizmos and Gadgets
From Google Reviews to AI Referrals – The Next Wave for LOs

Loan Officer Gizmos and Gadgets

Play Episode Listen Later Oct 2, 2025 19:44


Episode 170 In this episode, I sit down with Chris Johnstone to discuss how he and his team have cracked the code on getting ChatGPT and Grok to refer customers directly to mortgage loan officers and companies. This isn't a simple trick—it's a groundbreaking advancement where clients are now seeing loan applications come in fully on the recommendation of AI. Over the years, the mortgage industry has had to adapt to massive tech shifts—think Google Business Pages and Google Reviews driving consumer-direct originations. But the next big wave is here, and it's all about AI. Chris explains how his team is helping loan officers get ahead of the curve, leverage this new technology, and position themselves to win business in an AI-driven world. Chris's team can help you tap into this powerful opportunity. All you need to do is visit http://loanofficerbrand.com to learn more and get started. If you're interested in joining a team that supports this kind of personal and professional growth, feel free to schedule a call with me at FrankCall.com. Powered by: Mortgage Marketing Animals

Integrative Life Coach Training for Health and Wellness Practitioners
Ep 346 The Coach's Guide to Turning Complaints Into Change

Integrative Life Coach Training for Health and Wellness Practitioners

Play Episode Listen Later Sep 30, 2025 15:58


In this episode of More Than Mindset, I'm talking about something every coach and practitioner has faced—clients who complain but won't commit to solving the problem. I'll break down: 1️⃣ The 3 ways complaints keep clients stuck and disempowered. 2️⃣ How to know the difference between a complaint and a real plea for help. 3️⃣ Why agreeing (instead of arguing) opens the door to transformation. 4️⃣ How to stop wasting energy on complainers and turn conversations into opportunities for action. Want to implement this right away? I created a simple worksheet to help you practice the steps and turn complaints into opportunities.

Marketing Podcasts
K 434 | Κάντε τους πελάτες σας να μιλάνε για εσάς | Business & Marketing Tips - Θέμης Σαρανταένας

Marketing Podcasts

Play Episode Listen Later Sep 28, 2025 6:32


Send us a textΣτο 162ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Κάντε τους πελάτες σας να μιλάνε για εσάς» θα μιλήσουμε για κάτι που καμία ομάδα marketing —όσο δυνατή κι αν είναι— δεν μπορεί να αναπαράγει: την αυθεντικότητα της φωνής του πελάτη. Τα στατιστικά λένε την αλήθεια: οι καταναλωτές εμπιστεύονται περισσότερο τις εμπειρίες άλλων καταναλωτών απ' ό,τι τα επίσημα posts σας. Σε αυτό το podcast, εξετάζουμε πώς το user generated content (UGC) μπορεί να απογειώσει την αξιοπιστία, την εμπιστοσύνη και τελικά τις πωλήσεις σας — και τι μπορείτε να κάνετε για να το προκαλέσετε, χωρίς να φαίνεται… σκηνοθετημένο.

Marketing para David (no Goliat)
#238 De publicar por publicar a generar clientes: social media para pymes con Beatriz Quintero

Marketing para David (no Goliat)

Play Episode Listen Later Sep 28, 2025 48:24


En este episodio conversé con Beatriz Quintero, fundadora de Colores Agencia y especialista en social media para pymes. Con experiencia en grandes marcas como Renault y en la gestión de su propia agencia, Bea acompaña a emprendedores y pequeñas empresas a profesionalizar su presencia digital y competir con los gigantes.Bea compartió por qué no todas las pymes deben estar en todas las redes sociales, cómo elegir los canales adecuados y la importancia de crear comunidad en lugar de perseguir seguidores. También hablamos de estrategias para TikTok, Instagram y LinkedIn, de cómo organizar los pilares de contenido, del rol de la empatía para conectar con clientes y de los errores más comunes como comprar seguidores o publicar sin propósito.

The Not For Lazy Marketers Podcast
Creating Content When You Don't Feel Like It & My Biggest 2025 Prediction

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 25, 2025 23:49


In today's episode, I'm talking all about content creation—the highs, the lows, and how to make it actually work for your business. I share why consistency matters more than waiting for inspiration, how to turn your everyday experiences into authentic content, and ways to make creating easier without burning out. Plus, I share my biggest 2025 prediction about AI and how it's changing the pace of business and content. If you've ever felt overwhelmed by content or unsure how to show up consistently, this episode is for you.

Do It My Way Podcast
Why CEOs Need to Be the Brand

Do It My Way Podcast

Play Episode Listen Later Sep 25, 2025 24:39


As a CEO, you are more than the leader of your company—you are the brand. Did you know that companies with visible CEOs are 45% more trusted by customers? Visibility isn't just about personal ego—it's about fueling business growth. In this episode, we explore why visibility isn't just a nice-to-have, it's a powerful growth strategy. From building trust with customers to attracting top talent, your personal brand as a leader directly impacts your bottom line. You'll hear real-world examples—from Mel Robbins' movement-driven brand—that prove when women CEOs step into the spotlight, their companies thrive. We'll also break down practical ways to define your story, show up authentically, and use visibility to fuel both influence and business growth. If you've ever wondered how to elevate your presence as a CEO without feeling “too self-promotional,” this episode will give you the clarity and strategies to show up and lead boldly.

Loan Officer Gizmos and Gadgets
How Loan Officers Can Stand Out with United Financial Freedom

Loan Officer Gizmos and Gadgets

Play Episode Listen Later Sep 25, 2025 19:16


Episode 169 In this episode, I sit down with Michael Harris from United Financial Freedom to explore a debt elimination strategy that works unlike anything else on the market. This isn't debt consolidation, credit repair, or a gimmick—it's a precise and highly effective system designed to help clients eliminate debt faster and with greater accuracy. For loan officers, this program offers two major benefits: it gives your clients a powerful tool to take control of their finances, and it provides you with a compelling reason to reach out and engage with them in meaningful conversations. Aligning with this program can strengthen client relationships and open new opportunities to serve. If you'd like to learn more about the program and how it can fit into your business, visit: https://www.moneymaxaccount.com/1058535/ If you're interested in joining a team that supports this kind of personal and professional growth, feel free to schedule a call with me at FrankCall.com. Powered by: Mortgage Marketing Animals

Propel Your Practice
End the Year Strong: 10 Clinic Marketing Tips for Q4 [Propel Playback]

Propel Your Practice

Play Episode Listen Later Sep 25, 2025 6:03 Transcription Available


What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we've got some tips to help make it happen, and it's a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don't miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.Episode Webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

The Art of Value Whispering Podcast
The Bookability Formula: What the 1% of most-booked speakers do (and you can too)

The Art of Value Whispering Podcast

Play Episode Listen Later Sep 24, 2025 33:56 Transcription Available


‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Access Valora here and get personalised actions for growth > ‍ The Secrets of Being a Bookable Speaker So many entrepreneurs wonder why some speakers are in constant demand while others struggle to get booked. In this episode of The Brilliant Business Book Festival, Maria Franzoni,  former bureau insider and author of The Bookability Formula reveals the formula that makes speakers irresistible to event organizers. Drawing on decades of experience, Maria shows why being “bookable” has less to do with celebrity status and more to do with relevance, clarity, memorability, and ease. She also explains how entrepreneurs can use speaking not just for visibility, but as a powerful driver of business growth and influence. If you've ever wanted to know what makes organizers say yes and how to become the go-to choice in your field, this conversation will open your eyes. ‍ ‍ Prefer to WATCH? https://www.youtube.com/@melittacampbell‍‍ ‍ ‍ “Bookable speakers aren't always the most famous — they're the ones who are relevant, memorable, and easy to work with.” – Maria Franzoni ‍ Beyond Star Power: What Really Gets You Booked Many assume that only celebrities or big-name experts get chosen for paid speaking gigs. Maria shows why that's a myth. The most booked speakers aren't always the most famous — they're the ones who are relevant, memorable, and easy to work with. ‍ She explains why clarity of message and consistency often matter more than a massive following, and how anyone can raise their profile by positioning themselves strategically. ‍ ‍ The Six Elements of Bookability Maria breaks down her framework into four foundations, a multiplier, and a divider: ‍ Relevance to a paying audience Known for one clear thing Memorable for both audiences and bookers Easy to find and work with Value as the multiplier (delivering clear ROI) Ego as the divider (too much can ruin everything) This combination reveals why some speakers build thriving businesses while others plateau. ‍ ‍ “Being known for one clear thing doesn't limit you — it's the key that opens the right doors.” – Maria Franzoni  ‍ ‍ Niching Down to Open Doors One of the most counterintuitive insights Maria shares is that being known for one thing actually expands your opportunities. Just like Amazon started with books before becoming known for convenience, speakers who focus on one clear theme open the door to broader opportunities later. ‍ ‍ Value Beyond the Stage The most successful speakers don't just show up, deliver a talk, and leave. They think in terms of long-term value — creating ways for organizers and audiences to keep learning and benefiting from their expertise long after the speech is over. From books to recordings to tailored follow-up resources, Maria highlights creative ways speakers can multiply their impact (and income). ‍ ‍ The Power of Consistency Perhaps Maria's most practical reminder is that consistency builds visibility. If you're not regularly showing up where your audience is, you'll fall off their radar — no matter how good you are on stage. ‍ ‍ A Final Thought to Reflect On Becoming a bookable speaker isn't about chasing fame or filling your calendar with endless hustle. It's about clarity, relevance, and the consistent delivery of value. When you make it easy for others to work with you, when you show up consistently, and when you focus on solving the problems of a paying audience, opportunities begin to find you. ‍ So instead of asking, “How do I get on more stages?” try asking, “How can I make myself the obvious choice for the right stages?” ‍ That small shift in perspective can transform speaking from a side activity into a real engine for business growth. ‍ ‍ About Maria Maria Franzoni is the author of The Bookability Formula, a recognised expert in the speaking industry, with experience as an agent, international speaker bureau owner, and mentor since 1998. She has worked with some of the world's most celebrated speakers and shaped the careers of many others. Maria teaches speakers how to become more relevant, known, and bookable by sharing the strategies used by the top 1%. Her programmes simplify the business of speaking, focusing on positioning, marketing, and sales. With a practical, results-driven approach, Maria helps speakers achieve sustainable growth, higher fees, and long-term success in a competitive market. ‍ ‍ Read Maria's Book: The Bookability Formula ‍ Connect with Maria Website    LinkedIn ‍ ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of the Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. Learn more about working with Melitta here ‍ ‍ Ready to Grow Your Business? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... The Leveraged Business: How to Scale Your Business without the Sacrifice Uncaged: A Good Girl's Journey to Reinvention Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea How to Create a Business that Holds You, Not Drains You ‍ > More Podcast Episodes ‍

ATHENS VOICE Podcast
Business & Marketing Tips | Τι συμβαίνει όταν ξεχνάμε το update στο branding

ATHENS VOICE Podcast

Play Episode Listen Later Sep 24, 2025 6:14


Στο 177ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Τι συμβαίνει όταν ξεχνάμε το update στο branding», μιλάμε για κάτι που πολλές επιχειρήσεις παραμελούν: την ψηφιακή τους εικόνα.Από σελίδες «Meet the Team» που παρουσιάζουν στελέχη… περασμένων δεκαετιών, μέχρι sites που φορτώνουν σαν να έχουν μείνει στο 2002, ξεχασμένες landing pages και αυτοματοποιημένα emails με απαρχαιωμένες πληροφορίες — όλα αυτά υπονομεύουν την αξιοπιστία ενός brand.Το online branding δεν είναι κάτι που φτιάχνεις μία φορά και τελείωσες. Είναι μια συνεχής διαδικασία ανανέωσης, για να παραμένει ζωντανό, σχετικό και επαγγελματικό. Στο επεισόδιο αυτό αναλύουμε τα πιο συνηθισμένα λάθη και δίνουμε τα βασικά βήματα ώστε η επιχείρησή σας να μην πιαστεί ποτέ «αδιάβαστη».

The Not For Lazy Marketers Podcast
The 7-Day No-AI Challenge, Processing Launch Disappointment & The 3 Non-Negotiables That Save My Mornings

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 23, 2025 26:43


In today's episode, I'm pulling back the curtain on some of the most impactful conversations I've had with clients lately, from the surprising challenge I gave a few of them, to what really happens when a launch falls short, plus the small morning shift that's completely changed my clarity. If you've ever felt the pressure of juggling it all, or the sting of a disappointing result, this episode will give you both perspective and practical takeaways to keep moving forward.

Integrative Life Coach Training for Health and Wellness Practitioners

If you've been losing for a while—no sales, no consults, a few bad hires—listen up. The rookie move is making today's results mean anything about what's possible. Pros don't do that. I'll show you how to stop unselling yourself and get your conviction back. What you'll learn: 1️⃣ The simple rule that ends the spiral. 2️⃣ How to find what caused the doubt. 3️⃣ The difference between efforting harder vs. restoring conviction. 4️⃣ A 10-minute pen-and-paper process to get back in the box and swing. If you're stuck in a long slump and ready to scale with certainty, tune in and share this episode.  https://kimguillory.com/podcast/starve-doubt

Quilting on the Side
The Crossroads of AI and Quilting with Theresa

Quilting on the Side

Play Episode Listen Later Sep 23, 2025 49:31


Send us a textIn this episode of Quilting on the Side, hosts Andi and Tori welcome Teresa, the AI Quilter, who shares her journey from the semiconductor industry to the world of quilting and artificial intelligence. Teresa discusses her passion for teaching AI concepts to various audiences, including quilters, and addresses the ethical concerns surrounding AI-generated art. She emphasizes the importance of understanding AI's capabilities and how it can enhance creativity without replacing the human touch. The conversation also covers marketing strategies for solopreneurs and concludes with rapid-fire questions that reveal Teresa's inspirations and insights into the quilting community.Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Teresa, the AI Quilter04:42 The Journey into AI and Quilting17:09 Ethics and Copyright in AI Art23:55 Leveraging AI for Creative Processes35:57 Marketing Tips for Solopreneurs44:32 Rapid Fire Questions and Closing ThoughtsConnect with Theresa:Instagram: https://www.instagram.com/theaiquilter/YouTube: https://www.youtube.com/@TheAIQuilter Get her book, Digital Muse: Bringing AI Into Your Creative Process, and her patterns: https://theaiquilter.com/shop Heard about the Self Publishing Incubator? Click here to see more. Want More Quilting Content?

Marketing Podcasts
K 433 | Είστε CEO; Βγάλτε και καμιά φωτοτυπία | Business & Marketing Tips - Θέμης Σαρανταένας

Marketing Podcasts

Play Episode Listen Later Sep 21, 2025 5:56


Send us a textΣτο 161ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Είστε CEO; Βγάλτε και καμιά φωτοτυπία» θα σας αποδείξω με το σχήμα λόγου του τίτλου ότι ασχέτως του πόσο φτασμένος/η είστε, πόσα χρόνια πείρας έχετε, πόσες προαγωγές έχετε πάρει και πόσα ψηφία έχει ο μισθός σας, το να έχετε ενεργή συμμετοχή σε όλες τις εργασίες της επιχείρησης, και να μην είστε κλεισμένος στο γωνιακό σας γραφείο παρέα με το μπονζάι σας, θα κάνει καλό και σε εσάς και στην εταιρεία. Ακούστε πώς εξηγείται αυτό το win-win σε αυτό το podcast.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1419: Digitalis Medical: Boost Patient Traffic with Proven Healthcare Marketing Tips with Healthcare Marketing Guru David Sanchez, RN

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Sep 19, 2025 31:07


In today's world, even the best healthcare skills can go unnoticed if no one can find you online. Many practices end up spending a fortune on ads or working with agencies that promise big results but leave little to show for it. Meanwhile, smaller, more consistent actions often get overlooked—things that build trust and keep your name in front of the people who need you most. The competition isn't just the clinic down the street anymore; it's every other voice patients hear before yours. Visibility isn't a luxury now—it's the lifeline that keeps the doors open. David Sanchez, founder of Digitalis Medical and host of the Medical Marketing Podcast, blends his nursing background with marketing expertise to help medical practices grow. Today, he shares his journey from healthcare to entrepreneurship and outlined the unique challenges of marketing in medicine. He offers practical tips for attracting more patients, improving online reputations, and standing out in a crowded healthcare market. His approach combines clinical insight with strategic digital outreach. Stay tuned! Quotes: “If you're the best kept secret in your industry, don't stay a secret. People need to know about you.” “If there's one thing you're going to do in marketing—if you don't want to learn everything—just do podcasting and do as much as you possibly can. Then make sure you link to your website, because the benefits of it are so massive.” “A few words can double or triple your click-through rate, and it can make the biggest impact on whether you can afford to keep running those or not.” Resources: Get 30 New Patients in 60 days. | Digitalis Follow David Sanchez on Facebook Connect with David Sanchez on LinkedIn

The Not For Lazy Marketers Podcast
The Algorithm Loves Drama, How To Leverage Social Media Without Burnout & The Secret Series Strategy That's Exploding Social Media Growth With Nikki May

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 18, 2025 72:22


In today's episode, I sit down with Nikki May, the powerhouse founder of Social Blueprint, a fast-growing social media agency known for creating authentic content that actually converts. Nikki shares how she went from a surprising start in the industry to building a thriving business, and we explore what it really takes to create consistent, trust-building content, as well as practical ways to create content without burning out. Nikki brings so much clarity and actionable advice you can apply right away, you don't want to miss this one.

Do It My Way Podcast
The Power of One More

Do It My Way Podcast

Play Episode Listen Later Sep 18, 2025 18:14


Have you ever felt like you were this close to a breakthrough — but gave up one step too soon? What if I told you that success, fulfillment, even weight loss might be waiting just one more try away? Today, I'm diving into Ed Mylett's book The Power of One More — a powerful reminder that the life you want is closer than you think. I love this book because it's not about massive changes — it's about stacking small decisions, one more rep, one more phone call, one more conversation, until your life compounds into massive momentum and real results.   As business owners and CEOs, we often get complacent. We work really hard, start to make revenue and then we get comfortable and start to relax. What if you got out of your comfort zone and put in one more rep every day?   Don't miss the latest episode of the DO IT MY WAY Podcast where I break down the power of one more and how you can apply it to your life!

Brand Your Way to A Million
EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work

Brand Your Way to A Million

Play Episode Listen Later Sep 18, 2025 13:30


If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting  How to make trend-based content actually valuable  The credibility content upgrade  Why your framework posts aren't landing  The platform-specific approach Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Marketing Tips for Doctors
How Media drives Rankings

Marketing Tips for Doctors

Play Episode Listen Later Sep 18, 2025 13:43


In this episode of Marketing Tips for Doctors, host Barbara sits down with Chris Pantel, co-founder of Linkify, a digital PR and link-building agency that specializes in helping health brands and clinicians secure editorial features in some of the world's top publications. Chris went from running a family fish & chip shop to landing clients

Loan Officer Gizmos and Gadgets
How to Get Agent Referrals… From Other Agents (with Steve Kyles)

Loan Officer Gizmos and Gadgets

Play Episode Listen Later Sep 18, 2025 8:09


Episode 168 In this episode, Frank Garay sits down with Steve Kyles to talk about one of the most overlooked — and most profitable — referral strategies out there: getting agents to refer you to other agents. Most loan officers are laser-focused on winning one agent at a time… but what if every great agent you work with could open the door to 3 or 4 more, just like them? Frank and Steve break down the mindset, methods, and exact moments to ask for these referrals — without being pushy or awkward. If you're ready to stop chasing cold leads and start creating warm introductions that grow your agent network fast, this one's for you. Want the handout with all 5 scripts from this episode? Schedule a quick strategy call with the team at Marketing Animals and just ask for it: LoanOfficerstrategyCall.com.

ATHENS VOICE Podcast
Business & Marketing Tips | CX, τα πιο σημαντικά γράμματα στο αλφάβητο του επιχειρείν

ATHENS VOICE Podcast

Play Episode Listen Later Sep 17, 2025 6:17


Στο 176ο επεισόδιο της στήλης Business & Marketing Tips της Athens Voice με τίτλο «CX, τα πιο σημαντικά γράμματα στο αλφάβητο του επιχειρείν», ξετυλίγεται η έννοια της εμπειρίας πελάτη. Από την πρώτη αναζήτηση μέχρι το unboxing, το CX δεν είναι μια στιγμή εξυπηρέτησης αλλά ολόκληρη η «ταινία» που καθορίζει τη σχέση με το brand. Συζητάμε πώς η Τεχνητή Νοημοσύνη επαναπροσδιορίζει την προσωποποίηση, γιατί το Spotify Wrapped έγινε case study εμπειρίας, και γιατί το Omnichannel integration είναι το κλειδί για κάθε επιχείρηση. Το CX δεν είναι μόδα, είναι η βάση του σύγχρονου επιχειρείν.

The Not For Lazy Marketers Podcast
Embodied Marketing 2.0, The Coming AI Wave & Why I'm Simplifying Now

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 16, 2025 26:14


In today's episode, I'm sharing some big behind-the-scenes updates in my business and life. You'll hear about the shifts we're making as a company, my ongoing battle with social media (and the tool that's finally helping me set real boundaries), plus a special story that took me back to the very coffee shop where I started my business eight years ago. This one's part inspiration, part strategy, and part reminder that success doesn't always come from force. Sometimes the real growth happens when you lean into flow.

The 360 Experience
AI Secrets from Big Tech: Scripts, CRM Hacks & Marketing Tips for Loan Officers (with Haavn AI)

The 360 Experience

Play Episode Listen Later Sep 16, 2025 80:38


In this episode of The 360 Experience Podcast, Tim Braheem takes mortgage loan officers into one of the most important conversations of our time: artificial intelligence and its role in transforming the mortgage business.Joining Tim are Mary Hurd and Sebastian “Seb” Assaf, founders of Haavn AI in London. With decades of experience at Google, Microsoft, YouTube, and Meta, Mary and Seb bring rare insight into what's possible with AI and how mortgage professionals can apply it today. They dive deep into the tools, prompts, and frameworks that originators can implement immediately to gain an edge and stay on the forefront of the AI revolution.Top Takeaways for Loan Officers:1️⃣ How to brief AI like your eager intern so it becomes a true teammate in role-play, objection handling, and sales prep.2️⃣ The transcript-to-follow-up system that turns every client or Realtor meeting into same-day action steps and personalized outreach.3️⃣ The 90-day nurture campaign framework you can build, launch, and improve with AI to stay top-of-mind with past clients and partners.We want to hear from you! What challenges are you facing in your business right now? Email us at 360@theloanatlas.com with your questions and struggles - you may hear them answered in a future episode.DOWNLOAD THE FREE RESOURCE FROM MARY AND SEB https://haavn.ai/360-experience Get in touch with Mary and Seb: https://haavn.ai/ Check out Notebook LM: https://notebooklm.google/ _________________________________________________________________Unlock the Systems Top Producers are Using to Differentiate Their Value and Thrive in Any Market

YAP - Young and Profiting
Hala Taha: Unbeatable Marketing Strategies for Scaling a Multi-Million-Dollar Podcast | YAPLive

YAP - Young and Profiting

Play Episode Listen Later Sep 12, 2025 55:15


When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business. In this episode, Lori and Hala will discuss: (00:00) Introduction (02:00) Hala's Origin Story and Podcasting Journey (09:00) Podcasting Evolution and Digital Trends (11:44) Video Marketing Strategies and Podcast SEO (17:08) Secrets to Ranking High on Apple Podcasts (19:36) Effective Podcast Monetization Strategies (23:40) Podcast Sponsorships and Marketing Conversions (27:46) Networking and Guest Booking Strategies (30:38) Q&A: Mastering the Business of Podcasting Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Earn Your Happy by Lori Harder: bit.ly/EYH-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast 

The Not For Lazy Marketers Podcast
Leaving Corporate Safety to Build a Crypto Empire with Whitney Woodcock

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 11, 2025 58:16


In today's episode, I'm joined by Whitney Woodcock, founder of Queen of Millions—a global community of over 200 women across 20+ countries who are learning, investing, and building confidence in the world of crypto. Whitney shares her journey from leaving engineering and a traditional career path to betting on herself, creating financial freedom, and building a movement that blends strategy, intuition, and empowerment. If you've ever craved more freedom or wondered how to get ahead of financial shifts, you don't want to miss this conversation.

Do It My Way Podcast
Following Our Own Advice

Do It My Way Podcast

Play Episode Listen Later Sep 11, 2025 28:47


As CEOs and entrepreneurs we're masters at helping others clarify their vision, set goals, and stay accountable. But when it comes to our own businesses? Too often, we fall into the trap of neglecting our brand, our strategy, and our growth. This podcast is your reminder—and your roadmap—to start practicing what you preach. This episode dives into the common blind spots coaches face, why we put clients first at our own expense, and practical ways to finally follow our own advice. If you're ready to model the work you ask of others, this is the podcast for you. Guess who I wrote this podcast for? ME! I was listening to a marketing podcast on my morning walk where they were talking about having five pillars in their social media content posting. I was nodding my head because I coach on this all of the time. I draw out the five pillars for my clients on my whiteboard to make sure they implement it. Suddenly, it hit me! I WAS NOT FOLLOWING MY OWN ADVICE! I looked about our social media for the DO IT MY WAY brand and realized we were only hitting ONE of the pillars really well!  We are so busy working on our client's brands that we often neglect our own. It is so important to take time out every week to work as a CEO on your business instead of being in the day to day! Check out these three powerful shifts that I am implementing immediately in our business on the latest episode of the DO IT MY WAY Podcast!

Brand Your Way to A Million
EP 183 - Here's How to Turns Mediocre Content Topics Into High Performing Scroll-Stoppers

Brand Your Way to A Million

Play Episode Listen Later Sep 11, 2025 14:20


If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier. I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation. I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message. In today's episode, we're talking about: Why content topics matter more than design or copy  The difference between "specific" and "niche"  How to make content personal to your expertise without making it hyper niche The attention-grabbing formula that gets people to stop scrolling  Why trying to teach a "whole textbook" in one post is killing your engagement Connect with me:  Website Join our email list! Instagram Pinterest Related Episodes:  Ep 149 - The Art of Sublte Selling: Why Your Direct Marketing Isn't Working Anymore Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Loan Officer Gizmos and Gadgets
Win Big With Construction Loans

Loan Officer Gizmos and Gadgets

Play Episode Listen Later Sep 11, 2025 10:46


In this episode, I sit down with Justin Hubbert from Park Place Finance to dig into the opportunities surrounding Construction Loans. Justin breaks down how Park Place can help get these loans funded and why construction financing is such a powerful tool for loan officers looking to grow their business. We also talk strategy—specifically how loan officers can use Park Place's construction product to build relationships with local builders. Not only do you earn on the construction loan itself, but you're often positioned as the preferred lender when the homes are ready to sell, creating long-term business and referral opportunities. If you'd like more information, or if you already have a deal in hand, head over to http://workwithparkplace.com to get started today.

Marketing Tips for Doctors
Podcast Branding for Chiropractors

Marketing Tips for Doctors

Play Episode Listen Later Sep 11, 2025 11:59


In this episode of Marketing Tips for Doctors, host Dr. Barbara Hales dives deep into the power of branding for chiropractors. With her trademark clarity and passion for helping practices grow, Barbara unpacks why branding matters, how to define your specialty, and how to use stories—not just services—to create a thriving and memorable practice.  When

ATHENS VOICE Podcast
Business & Marketing Tips | Ξεκλειδώστε ξανά την έμπνευση

ATHENS VOICE Podcast

Play Episode Listen Later Sep 11, 2025 6:02


Στο 175ο επεισόδιο της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Ξεκλειδώστε ξανά την έμπνευση», συζητάμε για ένα από τα πιο ανθρώπινα — και ταυτόχρονα κρίσιμα — ζητήματα για κάθε επιχειρηματία: τη στιγμή που χάνεται η έμπνευση. Συγκεκριμένα θα δούμε: Τι κάνουμε όταν η επιχείρηση περνά κρίση και μαζί της και η ψυχολογία μας; Πώς μπορούμε να ανακτήσουμε την εσωτερική μας φλόγα μέσα από την ίδια την επιχειρηματική μας δράση; Ποιον ρόλο έχουν η επαφή με τον πελάτη, ο απολογισμός των επιτυχιών και η σύνδεση με το αρχικό μας “γιατί”; Από τη σκληρή καθημερινότητα, στις μικρές νίκες που ξεχάσαμε. Από το αδιέξοδο του σήμερα, στην ελπίδα του μέλλοντος. Αυτό το επεισόδιο είναι μια πρόσκληση να κοιτάξετε ξανά την επιχείρησή σας όχι σαν βάρος — αλλά σαν πηγή έμπνευσης.

The Not For Lazy Marketers Podcast
What Got Me to 3 Million Won't Get Me to 10 Million & The Hard Decisions I'm Making to Scale

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 9, 2025 22:11


In this episode, I'm sharing the real behind-the-scenes of some massive decisions I'm sitting with right now as I look to scale my company from $3M to $10M. I talk about the tension between short-term decisions that keep the business healthy and the long-term plays that build true legacy, and how I work through the gray area when clarity feels out of reach. If you've ever felt the weight of making the “right” decision in your business, this episode will remind you how to find perspective, create clarity, and move into action with confidence.

The Beauty Entrepreneur's Business Coach
Podcasting as a Growth Strategy: Insights with Jen Rogers, Podcast Expert

The Beauty Entrepreneur's Business Coach

Play Episode Listen Later Sep 9, 2025 21:56


If you've been wondering how podcasting can actually fuel your business growth—not just be a side hustle—this episode is for you!I'm chatting with podcast expert Jen Rogers about why podcasting is one of the smartest business strategies for building authority, attracting aligned clients, and creating long-term momentum. Jen shares her insider tips on:

Beyond A Million
The Best Marketing Campaign Ever? With Mike Koenigs

Beyond A Million

Play Episode Listen Later Sep 8, 2025 9:41


In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the “$1,000 Cup of Coffee.” What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you've ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients. Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million

Jewelry Business Academy Podcast
227 | I'm Afraid of Raising My Prices...What If I Lose Customers?

Jewelry Business Academy Podcast

Play Episode Listen Later Sep 8, 2025 7:07


Are you scared to raise your prices because you're worried your customers will disappear? If your jewelry business feels stuck, overwhelming, or underpaid…this episode is for you. I'm breaking down exactly how to reframe your mindset around pricing so you can finally charge what your work is worth. This isn't just about numbers. It's about stepping into your CEO role, honoring your value, and building a sustainable business. If you've been overworking, undercharging, or afraid of judgment, it's time to shift. Let's make your prices match your magic.     What You Will Learn in this Episode: Why undercharging leads to burnout (and how to stop) How to separate your pricing from your self-worth The secret to communicating your value with confidence A step-by-step way to raise your prices without scaring people off   Topics Discussed: The fear behind raising prices How to evaluate your current pricing strategy Anchoring your price in value Practical tips for small, sustainable price increases Client success stories from JBA How to attract aligned, high-value customers __________________________   Feeling stuck in the corporate grind? Learn how to break free, reclaim your energy, and build a profitable jewelry business in just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/   Ready to transform your jewelry business? Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/   Ready to change your life? Download your FREE training: Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast.   __________________________   Ready for Growth? Then This Invitation is for You: If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together. I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca   __________________________   Connect with Us: Follow Robyn on Instagram: @RobynClarkCoaching Join the Jewelry Business Academy: Jewelry Business Academy __________________________   Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!  

Career Strategy Podcast with Sarah Doody
139: Position yourself as the ideal candidate with this Steve Jobs marketing tip

Career Strategy Podcast with Sarah Doody

Play Episode Listen Later Sep 7, 2025 23:17


Apple's iconic marketing helps it stand out because it emphasizes it's benefits, not just features. Instead of just listing every feature of it's products, Apple leans into the benefits. And this tactic, is also how you can stand out as a candidate in your job search.In this episode, we'll use resume examples to show how you can highlight your benefits, and not just your responsibilities and features. .What You'll Learn in This Episode:✔️ Why listing responsibilities makes your resume blend in (not stand out)✔️ How to turn “feature” statements into compelling benefit-driven bullets✔️ The marketing lesson Sarah borrowed from Steve Jobs✔️ Real before-and-after examples from UX candidates✔️ Why identifying and believing your own value is step #1✔️ How to infuse your unique benefits across every career “touchpoint”Timestamps:00:40 The Importance of Focusing Beyond Responsibilities02:35 Understanding the Product of You04:32 Communicating Benefits Over Features05:43 Real-World Examples of Benefit-Focused Statements09:10 Becoming a Benefit-Focused Candidate18:52 Recap and Final Thoughts21:16 Conclusion and Additional Resources22:04 Special Message for Job Seekers

She's Just Getting Started -  Building a business you truly love!
Ep 308: How gift boutiques (online & local) can survive in 2025 and 2026

She's Just Getting Started - Building a business you truly love!

Play Episode Listen Later Sep 4, 2025 26:18 Transcription Available


The outlook for gift boutiques, online & in person, is shifting fast, and if you're a business owner, you'll want to pay attention. In this episode, I break down what's happening in the market, why customer expectations are changing, and how you can position your business to thrive in the middle of it all. 

The Not For Lazy Marketers Podcast
Strategic Work Before Tactical Work: Why Experts Get Trapped In Client Fulfillment With Gunther Klaus

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 4, 2025 54:50


In today's episode, I'm sitting down with my friend Gunther Klaus—an incredible entrepreneur, athlete, and true expert in biomechanics. We talk about his path as both an athlete and a business owner, the biggest lessons he's learned along the way, and the challenges of turning deep expertise into simple, impactful marketing. If you've ever struggled with balancing your passion for your craft with the realities of running a business, this conversation is going to resonate with you.

Do It My Way Podcast
Redefining Beauty and Building Success – Alyssa Hobbs

Do It My Way Podcast

Play Episode Listen Later Sep 4, 2025 35:35


Alyssa Hobbs, owner of Hobbs Salon + Med Spa in Tulsa, turned one of the hardest moments of her life—losing her hair to alopecia—into the foundation of a thriving career. In this episode, she opens up about the support that carried her through, the passion that drove her from cosmetology school to business ownership, and the lessons she's learned along the way about confidence, resilience, and entrepreneurship. Alyssa also shares her perspective on redefining beauty, why it's okay to wear the wig if that's what makes you feel like yourself, and how committing to your passion can unlock endless opportunities. Her story is a powerful reminder that even your biggest hurdles can become the start of something extraordinary.

Brand Your Way to A Million
EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon

Brand Your Way to A Million

Play Episode Listen Later Sep 4, 2025 41:15


If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is. Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms. From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time. In today's episode, we're talking about: The storytelling framework that's converting  Why studying content creators beats studying coaches  The shift from passive to active content creation  Content creation systems that actually work What's not working anymore Connect with me:  Website Join our email list! Instagram Pinterest Connect with Dielle The WOC Business Show Instagram Youtube Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Become a Successful Podcaster With Bruce Chamoff - Audience growth, monetization, marketing & more!

One Secret to Getting More Downloads of Your PodcastIn this episode, we reveal one powerful secret to increasing your podcast downloads: writing better episode titles. Many podcasters struggle with discoverability—not because of their content quality, but because their titles don't invite clicks. Titles act as your show's headline, just like YouTube creators rely on titles and thumbnails. By making your episode titles keyword-rich, using long-tail search terms, and front-loading the value in the first few words, you can dramatically boost your visibility and attract new listeners. We also cover why vague titles like “Episode 14 with John” don't work unless your guest is a household name, and how rephrasing them into specific, curiosity-driven promises can transform your results. Consistency builds trust, and trust builds downloads.Previous EpisodeShari Gives Her Opinion on AI In Podcasting | S4 E13More Episodes From Become A Successful Podcaster⁠The RIGHT Social Network For Your Podcast | S3 E17⁠⁠Does your podcast have TOO Many Guests With Shari Post? | S3 E16⁠⁠How Podcasters Can Succeed By Following Hulu's Strategy | S3 E15⁠⁠Fortune Cookie Readings for the 20 Most Active Podcasts | S3 E18⁠⁠Guest Jodi Krangle of the Audio Branding Podcast and Voice Actor | S3 E14Sample TranscriptWelcome to this episode, where I'm going to share one secret to getting more downloads of your podcast. A lot of podcasters struggle with discoverability. You can have the best content in the world, but if people don't click on your episode in the first place, they'll never know how good it is.The secret is in your episode titles. Think about YouTube — creators there obsess over titles and thumbnails because they know that's what drives the click. Your podcast episode title plays the exact same role. If your titles are vague, like “Episode 14 with John,” nobody's going to be interested unless John is famous. But if you rewrite that same episode as “How to Land Your First Freelance Client in 30 Days,” suddenly it speaks to the listener's need and curiosity.Make your titles keyword-rich, like blog posts. Use long-tail keywords that people actually search for. Instead of “Marketing Tips,” write “5 Proven Marketing Tips to Double Your Email Subscribers in 2025.” That makes your episode show up in search results on podcast apps, Google, and even social media shares.Another trick is to front-load the value in the first few words. Listeners often scan quickly — if the first three words don't grab them, they scroll past. Numbers, strong verbs, and promises of transformation usually work best.And here's the last piece: consistency. If every title clearly tells the listener what they'll learn or what problem will be solved, you train your audience to trust that clicking on your episodes is worth it. That trust compounds into more downloads over time.So the secret is simple: write better titles. Treat them as headlines, not afterthoughts, and your downloads will grow.

The Art of Value Whispering Podcast
#271: The Business of Stories: Grow Your Business Authentically, with Susan Payton

The Art of Value Whispering Podcast

Play Episode Listen Later Sep 3, 2025 51:01 Transcription Available


‍ * New * Valora - Your AI Business Coach Turn the wisdom from this episode into practical actions for your business in minutes. Click here now to access the tool > ‍ How to Use Storytelling to Build Trust and Connect with Your Dream Clients Have you ever wanted to use more storytelling in your business and marketing, but weren't sure where to start.  ‍ Or perhaps you struggled to strike the right balance between compelling stories and oversharing? ‍ For many business owners, storytelling feels like a mystery. You know it can help you connect more deeply with your audience, but how do you do it well? And how do you find the right stories? ‍ The truth is, stories don't just explain what you do. They show people why you do it — and that's what builds trust, relatability, and resonance. ‍ So this week in The Brilliant Business Book Festival, I was delighted to speak with Susan Payton, author of The Business of Stories. ‍ Her approach is refreshingly simple: storytelling doesn't mean baring your soul or making yourself the hero. It means finding the gift in your experiences and sharing it in a way that helps others. ‍ Susan shows us that stories aren't about performance. They're about connection — letting your audience see your motivation, your values, and the heart behind your work. And she shared exactly how to get started. ‍ ‍ Prefer to WATCH instead of read? https://www.youtube.com/@melittacampbell ‍ ‍ ‍ “One story, one message, one call to action — that's what people connect with.” – Susan Payton, The Business of Stories ‍ Why Stories Build Trust When you share a story, people don't just learn what you do, they understand why you do it. That sense of motivation builds trust in a way that polished marketing copy never can. Susan has seen this first-hand: when she shared her story with a group of 1,500 women, she gained more paying clients in six weeks than in the entire year before. The difference? She let people see the passion behind her work. ‍ ‍ Keeping Stories Simple and Relatable Susan warns that many people try to tell too much at once. The secret is to keep it simple: one story, one message, one call to action. ‍ Relatability doesn't come from endless details. It comes from clarity around how you were thinking and feeling in the moment. That's what your audience connects with, as they can relate that to their own experiences.  ‍ ‍ “Stories don't need to be dramatic to make an impact. Instead of asking: ‘Do I have a story?', the better question is: ‘Which story will serve my audience today?'” – Susan Payton, The Business of Stories ‍ ‍ ‍ Finding Stories Everywhere One of Susan's favourite reminders is that stories are all around us. And they don't need to be dramatic to make an impact. In fact, often it's the simple tales of our everyday life that are the most relatable. ‍ You could share a story that relates to: A moment from your childhood A client's journey Something you saw on TV Or even a lesson from everyday family life The question is not “do I have a story?” but “which story will serve my audience today?” ‍ A Favourite Story: The Gift Box Stall Susan shared the story of a small craft stall she came across in Salisbury. Their sign read: “It only takes a moment to create a moment.” ‍ The couple explained how small acts of kindness: cups of tea, hugs and kind words, had carried them through tough times. And how that prompted them to create their gift box business, making it easy for more people to share a moment of kindness.  ‍ Their story touched Susan, and she still remembers it - and shares it with others - to this day. Her example highlights how we don't remember polished pitches. We remember stories that move us and we pass them on for years. ‍ ‍ Rewriting the Stories in Your Head The biggest barrier to storytelling often isn't finding stories or deciding which ones to share and when. It's the unhelpful stories we tell ourselves: “What if people judge me?” “What if they think I'm attention-seeking?” “What if I say the wrong thing?” Susan shared how she overcame a crippling fear of public speaking by reframing it: it wasn't about her. It was about the people who might need her message. ‍ Tweet: “Your story isn't about you. It's for the people you're here to help.” – Susan Payton, The Business of Stories Making Your Story Work for Your Audience Susan also reminds us that stories have to be purposeful. Whether you're writing an “About Me” page, crafting a keynote talk or simply posting on LinkedIn, your story needs to point back to the audience. ‍ It's not about being the hero. It's about positioning yourself as the guide, the right person to help your dream client take the next step. ‍ Final Thought to Reflect On You don't need a dramatic backstory to make an impact. Often, it's the everyday stories — the small lessons, the simple shifts — that resonate the most. ‍ So, what ordinary story could you share today that might spark connection, trust or action in your audience? ‍ Want to explore what this could look like for you? ‍Learn more about the ways you can work with Melitta Campbell to uncover your Value Sweet Spot to market, sell and grow your business confidently, and always on your terms. Working with Melitta >  ‍ ‍ About Susan When Susan told her ‘ordinary' story to 1,500 business owners, back in 2015, the response ‍ from people who resonated with it and felt connected to her as a result of hearing it, blew her away! ‍ In fact, that moment completely changed her business - and her life. ‍ Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosts the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry. ‍ Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business. ‍ Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person. ‍ In a world where it's getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. ‍ Read Susan's Book: The Business of Stories ‍ Connect with Susan Website    LinkedIn ‍ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of the Dream Clients Club. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ‍ ‍ Loved this episode? Turn your Insight into Action with Valora Valora is the podcast's new AI Business Coach. Answer three short questions and she'll translate your responses into simple, practical actions you can take this week to grow your business. Click here now to access Valora > ‍ ‍ You May Also Enjoy... How to Raise Your  Visibility on LinkedIn Get a PhD in You: A Course in Miraculous Self-Discovery The Go-Giver: A Little Story About a Powerful Business Idea The Common Path To Uncommon Success More Heart, Less Hustle The Introverted Leader: Building on Your Quiet Strength ‍ > More Podcast Episodes ‍

Physical Therapy Private Practice: Secrets of the Top 10%
Ep.385: Internal & External Marketing Tips Every PT Owner Needs

Physical Therapy Private Practice: Secrets of the Top 10%

Play Episode Listen Later Sep 3, 2025 21:27


In Part 2 of our five-part success series, we're tackling internal and external marketing — and the outpoints that may be choking off your growth. From website fixes and Google Business Profile updates to referral-building strategies and patient engagement tactics, these are the proven steps that keep PT owners thriving. If you want to strengthen your online presence, boost referrals, and create a culture that drives return business, this episode is for you.

The Not For Lazy Marketers Podcast
The #1 Most Important Thing For Every Business To Have Today, My Different Take on Alex Hormozi's $100M Launch

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 2, 2025 32:23


What's the real secret behind Alex Hormozi's $100 million weekend launch? In today's episode, I break down why everyone's focusing on the wrong thing when analyzing his massive success. While others are trying to copy his webinar tactics, I'm sharing what actually made that weekend possible - and it has nothing to do with his pitch. If you're ready to stop chasing tactics and start building the foundation that creates unstoppable business growth, this episode will shift how you think about success.  

Social Entrepreneur with Nathan A Webster
EP 274 - Laurier Mandin, the Journey of a Marketing Veteran

Social Entrepreneur with Nathan A Webster

Play Episode Listen Later Sep 1, 2025 26:43


Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the podcast video: https://youtu.be/msd_ICcozoI

Ecommerce Coffee Break with Claus Lauter
11 Years Of Facebook Advertising Expertise In 30 Minutes — Sam Piliero | Why Scaling Ad Spend Hits Limits, What Role AI Plays In Advertising, Why Behavior Analysis Drives Better Optimization, Why Brands Need Scaling Readiness First (#429)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Aug 31, 2025 31:14 Transcription Available


In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.Topics discussed in this episode:  Why brands hit scaling walls with ad spend. How doubling down on winning ads works. What role AI plays in advertising today. How to balance new creative concepts with iterations. What the M3 method reveals about campaign performance. Why understanding user behavior drives optimization. How proper agency onboarding sets success. What compensation structure aligns agency goals. Why brands need scaling readiness first. How proactive Q4 planning determines success. Links & Resources Website: https://themoonlighters.com/LinkedIn: https://www.linkedin.com/in/sampiliero/X/Twitter: https://twitter.com/SamPilieroInstagram: https://www.instagram.com/sampiliero/YouTube: https://www.youtube.com/@SamPilieroGet access to more free resources by visiting the show notes athttps://tinyurl.com/25rmx7hwSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

She's Just Getting Started -  Building a business you truly love!
Ep 307: Cracker Barrel's Logo Disaster: 3 Big lessons for small business owners

She's Just Getting Started - Building a business you truly love!

Play Episode Listen Later Aug 28, 2025 24:07 Transcription Available


The Cracker Barrel Logo change recently to a plain, minimalistic design caused a massive uproar all over social media and tv. There's 3 big lessons small business owners can learn so you never have to upset your customers this way.

The Not For Lazy Marketers Podcast
Having Your Biggest Revenue Quarter During Your Hardest Life Season, The Power of Values-Based Decision Making with Sarah Warren

The Not For Lazy Marketers Podcast

Play Episode Listen Later Aug 28, 2025 70:58


In today's episode, I sit down with my client and friend, Sarah Warren, for an incredible conversation about resilience, branding, and the power of values-based decision making. Sarah shares her journey of navigating one of the hardest seasons of her life while creating her biggest revenue quarter ever, and the lessons she's learned about building a brand rooted in true alignment. We dive deep into how clarity, alignment, and staying anchored in your values can carry you through challenges and fuel massive growth. If you've ever wondered how to build an authentic brand and lead with resilience no matter what life throws at you, you'll love this conversation.

The Not For Lazy Marketers Podcast
Why I Don't Open My Own Email Anymore (And Other Ways I Radically Delegate Draining Work)

The Not For Lazy Marketers Podcast

Play Episode Listen Later Aug 26, 2025 33:48


What would happen if you stopped doing the tasks that drain you? In today's episode, I share why I no longer open my own email and the mindset shifts that helped me delegate on a whole new level. You'll discover why growth isn't meant to be linear and how embracing the “boring” foundational work is actually the secret to unlocking your next stage of success.