Podcasts about flatfile

David Boskovic grew up on a farm, in a small town in Canada. He grew up milking cows, not building technology. However, when he was 12 years old, he built a website for his Dad. And after he built and rebuilt it several times, he was hooked on technology. Outside of tech and software, he enjoys playing poker with friends, gambling, and working on his new house. When asked what his favorite type of food, he said it is always something that he hasn't tried before - cause it's always better when you haven't had it yet.In the past, David had built CSV imports into websites many, many times - even back to the site he built for his Dad at 12 years old. After being presented the need to build it again, he asked the question... when does it make sense to build this as a product, and launch a company?This is the creation story of Flatfile.SponsorsCacheFlyClearQueryKiteworksLinkshttps://flatfile.com/https://www.linkedin.com/in/dboskovic/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

If a friend of yours said, “There's a new show you have to watch about a mid-size paper company in Scranton, Pennsylvania,” would you want to watch it? The crazy thing is we're talking about the most popular sitcom of all time. But it sounds boring as heck. So what makes it so good? The actual content.The Office was relatable, cringey, absurd, and lucky for us, chock full of B2B marketing lessons. And that's what we're talking about today with our guest, VP of Content Marketing at Crayon, Sheila Lahar. Together, we're chatting about B2B marketing lessons from the U.S. version including holding a writers' room, recognizing when your marketing playbook is stale, and making every word count. This episode of Remarkable is sure to leave you satisfied and smiling. That's what she said.About our guest, Sheila LaharSheila Lahar is Senior Director of Content Marketing at Crayon, responsible for making sure that everything they publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.About CrayonCrayon, the leading competitive intelligence platform for mid-market and enterprise businesses, brings a complete, real-time picture of what competitors are up to—delivering valuable insights to key departments in a range of formats that can be easily accessed and acted on. So companies can quickly see and seize opportunities, and build a sustainable business advantage.About The OfficeThe Office is an Emmy Award-winning mockumentary about the employees of a paper company called Dunder Mifflin in Scranton, Pennsylvania. It was originally a U.K. series created by British comedian Ricky Gervais and Stephen Merchant. But we're covering the U.S. version, which was adapted from the original by SNL writer Greg Daniels. It was co-produced by Deedle-Dee Productions and Reveille Productions in association with Universal Television. Members of the original cast included Steve Carrell as the Scranton regional branch manager, Michael Scott. Assistant to the regional branch manager, Dwight Schrute, is played by Rainn Wilson. John Krasinski is Jim Halpert, Jenna Fisher is secretary Pam Beasley, and B.J. Novak is the temp, Ryan Howard. The 9 seasons aired from 2005 to 2013.What B2B Companies Can Learn From The Office: Hold a writers' room. Brainstorm ideas with your colleagues. Sheila says, “This works really well in person. One person will have an idea that's funny. And then you just build off that. By the end of it, you're suggesting the craziest, wackiest things, which seem like The Office in some of the scenarios and situations. I've seen that play out in B2B marketing when you just get a creative group together and you're kind of like, ‘All right, this is what we've got, but what can we do here to make it funny or more appealing?” It's how you elevate your product or service with great content. Recognize when your marketing playbook is stale. And pivot fast to give your audience something new and better than the last. Sheila says The Office just wasn't the same once Steve Carrell left, that it felt like the show ran out of funny ideas. She says it would have been better to pivot to a spinoff after five seasons to give their audience something new. So when it comes to marketing, it's important to always think critically about your content strategy. To ask “Is my content stale?” And move on. Sheila says, “It's like we've got these playbooks that we've developed and we just go to the same thing. And we're all doing the same thing just because it worked.” Go on to experiment and find new things that work better than the last.Make every word count. When you're writing ad copy with a 1,000 character limit, each word has to pack a punch. Sheila says, “It has to be so impactful or funny or something. You have to get that emotion. I think back to the writers for The Office. They were so good at writing one-liners, whether it was for Creed or Ryan.” So think about the impact of every word when writing your next copy.Quotes*”For so much of the stuff that's out there, whether it's billboard ads or other types of ads, there's just such a lack of enthusiasm to be bold, to say something funny or interesting. Let's get back to the Creed joke where he's like, ‘I sprout mung beans on a damp paper towel in my desk drawer. Very nutritious but they smell like death.' It's that absurdity that makes his character so freaking hysterical. And that absurdity is also the stuff that stands out in your mind.” - Ian Faison*”We're in this noisy world where everyone's just scrolling really fast. You've got less than a second, you just have no time. The bold and the funny and anything that stands out, that's your chance. That's your only chance to get noticed.” - Sheila LaharTime Stamps[0:55] Meet Sheila Lahar, VP of Content Marketing at Crayon[2:02] Why are we talking about The Office?[4:15] What is The Office about?[7:34] Why is The Office remarkable?[14:12] What are some marketing lessons we can take from The Office?[28:28] What's Sheila's content strategy at Crayon?[30:38] How does Sheila prove the ROI of content?[34:55] What are some initiatives Sheila is working on for the future?LinksWatch The OfficeConnect with Sheila on LinkedInLearn more about CrayonAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today on the show we have Becca Weiss, the VP of Customer Success and Support at Flatfile.In this episode, Becca shares her experience in tackling churn and onboarding challenges at Flatfile. She discusses the transition from a product-led growth approach to a sales-led motion and the subsequent realization that the issue lay not in change management, but in the product itself. Becca explains how they then rebuilt the product to be developer-first and highly extensible, allowing customers to set up their workflows. We wrapped up with Becca discussing why they are now returning to a product-led growth motion, targeting developers for smoother onboarding. We hope you enjoy this episode.Mentioned Resources:TwilioSendGridRed RocksRahul VohraSuperhumanCaroline ClarkArcade Software

Today we're talking to Eric Crane, Co-Founder of Flatfile. We discuss why making a decision about your tech stack is deeper than you think; responding to the no-code movement with an agile yes-code mentality; and why taking time off can be just what leaders need to be more effective at work. All of this right here, right now, on the Modern CTO Podcast!  For more about Flatfile check out their website: https://www.linkedin.com/in/ericcranetech/ Have feedback about the show? Let us know here Produced by ProSeries Media.

Vannesa Hung joins Steven Pope. She's a data-driven and insightful problem solver, passionate about eCommerce, Amazon, and finding solutions to manage businesses in an efficient and meaningful way. She fell in love with Amazon when working as an eCommerce Account Manager and found her way to start her own seller account and management agency.The unsexy stuff on Amazon excites her, from daily tasks to complex problem-solving. She realized that sellers underlook management and processes in their accounts because they don't translate directly into high ROIs, low ACOS, or a bunch of reviews. Still, it is one of the three key pillars of a successful Amazon business.That is why she founded Online Seller Solutions, to help sellers solve their Amazon problems so they can free themself up to plan and monitor their business growth.She specializes in three main areas on Amazon, catalog, inventory, and account health. She likes creating and managing standard operating procedures (SOPs) to integrate teams and software in simple routine operations to save time and money.Experience has taught her that there is no impossible problem to fix on Amazon; you just need to find the right approach to it.She is working right now on launching a podcast in Spanish and building her agency to accomplish its mission.00:00 Introduction04:12 Amazon changed Steven's product's image and kept lying to him that the parentage was the problem.04:40 Deleted the parentage, and the problem still persisted. 05:16 Will a flat file upload fix stuck title bullets or images? The answer is it depends06:48  If you want to make image changes make sure to always send a link to the manufacturer's website, even if it's your own Shopify with your main image09:55 people think that with flat files, you can solve everything right anything that you have in the catalog: Not True10:10 You can contribute to attributes and you can refresh in a harder way than using the Seller Central UI10:22 If something is stuck, the only way you could fix it through a flat file is if you delete it with the inventory loader file using the X delete feature and then upload it again as a full upload in your regular flat file.11:24 One of Steven's favorite hacks is loading the UPC when it's blanked in a template file upload13:53 Account suspension on a private label in the US and Wholesale in Germany with two separate accounts if the wholesale account gets suspended will the U.S private label account also get suspended 14:18 Getting error messages “incorrect date format” when uploading shipping templates16:25 Deactivated account seeking how to write an appeal or plan of action19.21 Enroll in the Amazon Reinstatement course at MAG-School.com19:48 Product Research and Product Hunting tips21:06 Product not indexing so spend on Advertising. You need Sales to Index.23:11 Download the Category Listing Report (CLR) to identify keywords that will index31:53 Benchmark for highly Competitive keywords32:27 How to avoid hijackers37:51 Amazon mapping SKU to an unknown ASIN.40:50 What tool do you recommend to upload image URLs?41:40 Ho to load images in bulk to Amazon42:08 What are the problem or cases that are solved by FlatFile method only43:42 How to update the field which is locked?48:44 Create uploadable URL images using a special hack in Google photos49:43 How to add GS 1 UPCs54:27 Amazon assigned the main image on my listing that is not my product 57:01 How to know which SKU for multi-SKU ASIN has contribution rights?58:31 Why do listings change to FBM after an FBA listing is updated?01:04:45 If my inventory is in transit when is the best time to create PPC plan? Support the show

Sahil Mansuri is the CEO of Bravado, the world's largest online sales community. Sahil is passionate about sales, and his experience dates all the way back to 2008, working for Obama's presidential campaign. During his time at Glassdoor, Sahil was able to close some incredible accounts, including Facebook, Google, Microsoft, and Amazon. In today's podcast, we talk about why sales is a crucial part of any business and how to continue selling successfully through a recession. We get super-specific on building a conservative plan for the near future and cover everything from where to place your best salespeople to restructuring comp plans. The episode is full of great advice about how to shift with this market, improve agility, and perhaps grow an even stronger business with happier customers. —Find the full transcript here: https://www.lennyspodcast.com/how-to-hit-revenue-targets-in-a-recession-sahil-mansuri-bravado/#transcript—Where to find Sahil Mansuri:• Twitter: https://twitter.com/svmansuri• LinkedIn: https://www.linkedin.com/in/sahilmansuri/• Email: sahil@bravado.co—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Merge: http://merge.dev/lenny• Miro: https://miro.com/lenny—Referenced:• Bravado: https://bravado.co/• Stumbling on Happiness: https://www.amazon.com/Stumbling-Happiness-Daniel-Gilbert/dp/1400077427• All-In podcast: https://www.allinpodcast.co/• How I Built This podcast: https://www.npr.org/series/490248027/how-i-built-this• The Blacklist on Netflix: https://www.netflix.com/title/70281312• The Newsroom on Hulu: https://www.hulu.com/series/the-newsroom-3d51e070-e77d-4294-ac83-cab80d3f94dd• The West Wing on HBO Max: https://www.hbomax.com/series/urn:hbo:series:GX5nwgQDNJZ6aoQEAAAHJ• Jeopardy!: https://www.jeopardy.com/watch• Frasier on Hulu: https://www.hulu.com/series/frasier-0cb9b63b-de82-4751-99c9-1cb12118ab9d• Slack: https://slack.com/• Zoom: https://zoom.us/• Grain: https://grain.com/—In this episode, we cover:(04:19) Sahil's background(08:26) What is Bravado? (10:27) How to shift your sales strategy to meet the market(12:00) How to set a conservative plan that still allows you to lean in when growth is possible(19:06) Why the downturn in tech may not be over anytime soon(21:34) How Bravado gets its data from users and creates global benchmarks (23:04) Why SAAS has an outdated comp structure(33:23) Why companies are resistant to restructuring comp plans(37:18) The problem with hypergrowth in today's market(41:18) Why it's time to shift into a retention-based strategy(43:28) Why your best sales staff should transition to post-sales for customer retention(51:20) What are warm intros, and how can existing customers help you get new ones?(59:30) How Sahil was able to get Facebook's account at Glassdoor(1:08:08) Why CEOs are actually salespeople(1:12:50) How to survive a downturn(1:19:44) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Today we're talking to David Boskovic, Founder & CEO of Flatfile; and we discuss how the concept of rage design can transform company culture; why CSV files are actually the future of data formatting; and why it's crucial to distinguish ownership from accountability. All of this right here, right now, on the Modern CTO Podcast!  Check out more of David and Flatfile at https://flatfile.com/!

Petra Wille is an independent product leadership coach who's been helping product teams expand their skill sets since 2013. She's also the author of Strong Product People, which she published in 2021. Alongside her freelance work, Petra curates and co-organizes Mind The Product Engage Hamburg. She started her career as a software developer and in 2008 went to work at Xing, a German social media site, where she learned from two incredible product leaders: Marty Cagan and Jason Goldberg. In today's podcast, we talk about Petra's book, and how to help your team grow as a product leader. Petra also shares how to improve your storytelling skills, get better at public speaking, and why community is so important for product managers.—Find the full transcript here: https://www.lennyspodcast.com/how-to-be-the-best-coach-to-product-people-petra-wille-strong-product-people/#transcript—Where to find Petra Wille:• Twitter: https://twitter.com/loomista• LinkedIn: https://www.linkedin.com/in/petra-wille-b8b1329/?originalSubdomain=de• Website: https://www.petra-wille.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Mixpanel: https://mixpanel.com/startups• AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov27—Referenced:• PMwheel framework: https://www.strongproductpeople.com/pmwheel• Marty Cagan's assessment: https://www.svpg.com/coaching-tools-the-assessment/• PM Daisy: https://pmdaisy.com/• The Eisenhower matrix for prioritization: https://www.productplan.com/glossary/eisenhower-matrix/• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309• Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit• Matt Mochary on Lenny's podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/• Hans Rosling's Ted talks: https://www.ted.com/speakers/hans_rosling• Sarah Kay: If I should have a daughter: https://www.ted.com/talks/sarah_kay_if_i_should_have_a_daughter?• Nobody Wants to Read Your Sh*t: Why That is and What You Can Do About It: https://www.amazon.com/Nobody-Wants-Read-Your-Sh-ebook/dp/B01GZ1TJBI• Selling the Dream: https://www.amazon.com/Selling-Dream-Guy-Kawasaki/dp/0887306004• Nancy Duarte's website: https://www.duarte.com/• The 72 Rules of Storytelling: https://www.linkedin.com/pulse/72-rules-commercial-storytelling-jeremy-waite/• The Art of Thinking Clearly:https://www.amazon.com/Art-Thinking-Clearly-Rolf-Dobelli/dp/0062219693• Outcomes Over Output: https://www.amazon.com/Outcomes-Over-Output-customer-behavior/dp/1091173265• Martin Erickson's Decision Stack: https://martineriksson.com/the-decision-stack• Present Yourself Kickstarter: https://www.kickstarter.com/projects/womentalkdesign/present-yourself-a-public-speaking-book• The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/• Product podcast in German: https://www.produktmenschen.de/• Watch New Amsterdam on Peacock: https://www.peacocktv.com/stream-tv/new-amsterdam• Harvest bookkeeping and time tracking: https://www.getharvest.com/• Qanto: https://qonto.com/en—In this episode, we cover:(03:35) Petra's background(05:51) The things leaders of product teams don't always understand(09:33) Why Petra wrote the book Strong Product People to help managers of product teams (11:21) The five ingredient coaching method(17:00) Why Petra usually recommends starting coaching with a development plan(19:31) Why weekly time should be carved out for ‘people development'(21:16) How to define a competent PM in your organization and tools to help you(24:06) Petra's PM Wheel and how she developed it(27:36) Other info product leads will find useful in Petra's book(30:46) Tips for coaching your team(35:17) How to improve your storytelling(40:56) How to get better at public speaking(44:45) Why it's important to develop good storytelling and public speaking skills (53:36) The importance of a community of practice for product people(56:14) Why people tend to stick around when they are supported and growing in a community(57:53) What to look for in a community(1:06:48) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

This episode of Tech Sales Insights is the last part of our conversation with Nick Candito, Founding Investor at Flatfile and Co-Founder of Angel Collective Opportunity Fund (ACOF). He explains the need for balance between technical and go-to-market founders and how each plays a pivotal role in defining the product that will ultimately solve the customer's problem. And just as important, Nick also discusses the need for feedback to climb to the next stage of growth.  HIGHLIGHT QUOTESHave a feedback loop between the technical and strategic founders - Nick: "Every technology-first company needs a product and I think that's... the skillset of the founders. I think the ones that have a founder around the table who knows how to think about strategy, ops, go-to-market, they tend to be able to have every part of that conversation." "You represented the fastest. But I also think there's something to be said about the feedback loop with strictly technical founders that know how to kind of see each other's strengths and then just trust what maybe others are getting for observations."Be mindful of the bigger picture and the people you work with along the way - Nick: "Thinking very deliberately about relationships and opportunities, you always think you're going to have your next opportunity or there's more relationships that you can get introduced to, so I've tried to now be much more relationship-focused, much more patient, and it's tough to balance that with the founder DNA." Find out more about Nick in the link below:About Nick Send in a voice message to us: https://anchor.fm/salescommunity/message This episode of Tech Sales Insights is brought to you by: Sales Community | https://www.salescommunity.com/OpenSymmetry | https://www.opensymmetry.com/

This episode of Tech Sales Insights is the second part of our conversation with Nick Candito, Founding Investor at Flatfile and Co-Founder of Angel Collective Opportunity Fund (ACOF). He discusses how companies need a great product and customers to even begin a PLG motion. Nick also talks about determining product-market fit using product signals, as well as choosing the right customers that help you define the market together. HIGHLIGHT QUOTESYou need a great product and actually have customers to be successful at PLG - Nick: "The reality is, to build a great company, you're going to need the best product, good marketing, and probably exceptional go-to-market, which means everything that goes into how you think about predictably finding, acquiring, and then making a customer successful."Finding product-market fit early and picking the best customers - Nick: "You really want to optimize for how do you get in the door for those customers, and picking great customers means they're going to help you define the market together which is how do you grow the addressable opportunity." Find out more about Nick in the link below:About Nick Send in a voice message to us: https://anchor.fm/salescommunity/message This episode of Tech Sales Insights is brought to you by: Sales Community | https://www.salescommunity.com/OpenSymmetry | https://www.opensymmetry.com/ 

This episode of Tech Sales Insights is the first part of our conversation with Nick Candito, Founding Investor at Flatfile and Co-Founder of Angel Collective Opportunity Fund (ACOF). He shares his professional journey in investing and operations and how he ensures the health of their portfolio today together with their fund managers. He also explains how they do not lead rounds and instead facilitate the introductions that lead to the next rounds of financing. HIGHLIGHT QUOTES Working with large family offices with an emerging manager problem - Nick: "It's been helpful right now to be more active with existing companies, especially the ones that are doing better than maybe the broader market knows because they're not out fundraising."  Making introductions to facilitate the next rounds of financing - Nick: "We're not leading rounds. We do facilitate a lot of introductions. If our managers are inception stage, we describe ourselves as inflection. So right when the business is starting to really work and doing better than people realize."Find out more about Nick in the link below: About Nick Send in a voice message to us: https://anchor.fm/salescommunity/message This episode of Tech Sales Insights is brought to you by:  Sales Community | https://www.salescommunity.com/OpenSymmetry | https://www.opensymmetry.com/

In der heutigen Episode geht es um den Relevanz-Aufbau bei neuen Produkten auf Amazon. Wir verraten dir, was du tun kannst, wenn deine Amazon Advertising Kampagnen nicht ausgespielt werden. Amazon FBA Keywords in Titel, Bullets & Backend Stelle sicher, dass du alle relevanten Keywords in dein Listing eingebaut hast. So gewinnt der Amazon Algorithmus einen ersten Eindruck davon, worum es sich bei deinem Produkt handelt. Richtige Amazon Kategorie? Ist dein Produkt in der richtigen Kategorie gelistet? In welcher Kategorie sind deine direkten Wettbewerber angesiedelt? Die Kategorie kannst du über den Amazon-Support ändern lassen oder du kannst versuchen, per Flatfile eine andere Browse Node hochzuladen. Hier wäre ich jedoch vorsichtig. Die Browse Node findest du, in der URL-Struktur des jeweiligen Bestseller-Rangs. Richtiger Amazon Product Type? Um den Product Type deiner ASINS herauszufinden, kannst du die eine Lagerbestandsbericht nach Kategorie herunterladen. Den Product Type findest du in der ersten Spalte. Schau dir dann deinen Wettbewerb an. Rufe das Listing auf und suche nach “PTD” → Dann solltest du den Product Type finden. Wenn der übereinstimmt, liegt kein Fehler vor. Falls nicht, kannst du ihn mit einem Flatfile ändern. Verfügbarkeit & Amazon Buy Box gewinnen Hast du genügend Lagerbestand und hast du auch die Buy-Box? Bzw. bewirbst du die richtige SKU? Falls du eine FBM & FBA SKU hast. Amazon FBA Richtlinien Liegt vielleicht ein Richtlinienverstoß vor? Unerlaubte Keywords Wurde Hero-Image ausgeblendet? Dazu wirst du von Amazon informiert Amazon Kampagnen Zuletzt werfen wir noch einen Blick auf die Amazon Werbekampagnen selbst Sind die Gebote eventuell zu niedrig? Ist der Traffic zu gering? Ist deine Conversion-Rate zu gering? Was allgemein hilft Kampagnen eventuell nochmal neu aufsetzen Mit Product-Targeting Kampagnen starten Auto & Kategorie Targeting Kampagnen aufsetzen Du hast Fragen? Es gelingt dir trotz der Anpassungen nicht, deine Relevanz auf Amazon zu verbessern? Dann kontaktiere uns gerne! hallo@dype.me www.dype.me

Oana Olteanu is a Partner @ SignalFire where she focuses on enterprise software at Seed, Series A and Series B. Prior to joining SignalFire, Oana was at Scale Venture Partners where she invested in applied ML and developer tooling. Oana sourced Scale's investments in Observe.ai, Flatfile, and Proscia. She was part of the deal teams for Honeycomb and AllyO (acquired by HireVue). She also supported existing portfolio companies such as Dialpad, Matillion, and BigID. Prior to Scale, Oana was an AI seed investor at SAP.io, SAP's $35M seed fund, where she sourced the investments in Plum.io, Oto.ai, and Akorda. In Today's Episode with Oana Olteanu We Discuss: 1.) From Tank Driving in Romania to VC's Rising Star: How Oana made her way from driving tanks in Romania to becoming a VC? How did leaving Romania for Germany and then moving to the West Coast impact her mindset? What does Oana know now that she wishes she had known when she entered VC? 2.) How to Assess a VC: The Founders Guide: Pre-investment, how can founders know whether a VC can add value? What are the signs? What three core questions will reveal how much value a VC can add? Post-investment, what can founders do to extract the most value from their VCs? What should the founders ask their investors for help with? What should they do themselves? 3.) The VC Founder Relationship: Oana has the highest founder NPS of any VC I have ever had on 20VC, what does Oana believe makes her founders rate her contribution so highly? What works? What does not? How does Oana give sometimes very hard feedback to founders but retain that relationship of trust and safety at the same time? What mistakes do other VCs make in giving feedback? What does Oana believe are the single biggest misalignment between VCs and founders? 4.) VCs Behaving Badly: 101 What are the single biggest ways Oana sees VCs behaving badly? How does Oana think founders expectations of the product of venture should change? Does Oana believe boards are valuable? What can be done to improve them? Items Mentioned in Today's Episode: Oana's Favourite Book: The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: Featuring new translations of Seneca, Epictetus, and Marcus Aurelius

Adriel Frederick is VP of Product Management at Reddit X, where he helps incubate and scale new products. He is a former Product Lead at Facebook, as well as a former PM and Director of Product at Lyft. In today's episode, we focus on what it takes to become a better product leader. Adriel shares anecdotes from his time at Lyft and Facebook, insights about how to lead through tough times, why there isn't an algorithmic solution to everything, why R&D teams need to be a part of the core mission, the tangible benefits of working on diverse teams, and his thoughts on the future of AI. He also introduces the concept of cannonballs, why you should focus on the marginal user, why organization and empathy are the most important PM skills, and so much more.—Where to find Adriel Frederick:• Twitter: https://twitter.com/drell• LinkedIn: https://www.linkedin.com/in/adrielfrederick/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Linear: https://linear.app/lenny• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/—Referenced:• Jules Walter on Twitter: https://twitter.com/julesdwalt• Jules Walter's guest post on Lenny's newsletter: https://www.lennysnewsletter.com/p/product-sense• Mark Zuckerberg on The Joe Rogan Experience: https://open.spotify.com/episode/51gxrAActH18RGhKNza598• Sam Harris's TED Talk on AI: https://www.youtube.com/watch?v=8nt3edWLgIg• Facebook's 7 friends in 10 days: https://www.linkedin.com/pulse/how-chamath-palihapitya-dramatically-improved-user-malinda-senanayake/• The Prize: The Epic Quest for Oil, Money & Power: https://www.amazon.com/Prize-Epic-Quest-Money-Power/dp/1439110123/• The New Map: Energy, Climate, and the Clash of Nations: https://www.amazon.com/New-Map-Energy-Climate-Nations/dp/0143111159/• Revisionist History podcast: https://podcasts.apple.com/us/podcast/revisionist-history/id1119389968• Tuned In podcast: https://www.hpacademy.com/blog/tuned-in-high-performance-academy-podcast/• Mo on Netflix: https://www.netflix.com/title/81134264• Radiant Nuclear: https://www.radiantnuclear.com/—In this episode, we cover:(00:40) Adriel's background(06:13) What he does at Reddit X(07:27) Reddit X's avatar marketplace and NFTs(08:33) Why R&D teams need to be a part of the core mission(11:12) What it's like to be the first black PM at Facebook(14:58) How to foster diversity(19:40) Being a PM at controversial companies, and how to evaluate criticism(28:25) Adriel's most stressful time at Lyft(30:35) The importance of operational control and what it means(32:35) Why there isn't always an algorithmic solution to everything(37:47) Thoughts on AI(42:42) Growth hacking and algorithms at Facebook(48:18) Cannonballs in growth—fundamental changes in the product for optimization(49:07) Facebook's “7 friends in 10 days” push(51:30) What is a marginal user, and what can you learn from their experience?(56:06) How to think about doing experiments(59:10) Why organization and empathy are the most important skills (1:02:59) Lightning round —Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Dan Hockenmaier is an expert on marketplace strategy and growth. He was previously the Director of Growth at Thumbtack as well as a partner at Reforge, where he co-created the monetization track. Currently, he is the Head of Strategy and Analytics at Faire. In today's episode, Dan shares the building blocks of a growth model, important considerations when building your growth model, and how to get started. We also chat about retention best practices, the complexity of building a marketplace, the future of marketplaces, and when it makes sense to add a SaaS business to a marketplace, and vice versa.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Where to find Dan Hockenmaier:• Twitter: https://twitter.com/danhockenmaier• LinkedIn: https://www.linkedin.com/in/dan-hock/• Website: https://www.danhock.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/—Referenced:• Reforge: https://www.reforge.com/• Casey Winters on Lenny's Podcast: https://podcasts.apple.com/us/podcast/how-to-sell-your-ideas-and-rise-within-your-company• Faire: https://www.faire.com/• Dan's blog post on the future of marketplaces: https://www.danhock.com/posts/the-future-of-marketplaces• Careers at Faire: https://www.faire.com/careers—In this episode, we cover:(00:43) Dan's background(04:01) What is a growth model?(07:20) The building blocks of a growth model for your own business(10:22) The value in building your own model(11:12) The importance of retention over growth (14:49) Getting started building your model(19:18) The growth model at Thumbtack(20:36) The importance of the early user experience for retention(25:02) Why is a marketplace a good business?(28:23) Health metrics for marketplaces(33:47) Supply and demand, and why you shouldn't neglect demand(36:23) The role of ROI equations and how to use them(39:16) Why you should tread lightly when working with marketplaces(42:43) Expanding marketplaces(46:50) How marketplaces can add a SaaS offering, and why adding a marketplace to a SaaS business is trickier(49:47) When is there an opportunity to unbundle?(54:43) B2B marketplaces (56:36) What is fragmentation?(58:46) The future of marketplaces—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Kristen Berman is the CEO and co-founder of Irrational Labs, where she helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. She is also the co-founder of Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being of low- to middle-class Americans. In today's episode, Kristen shares the 3B Framework of Behavioral Design and uses real-life examples to illustrate what influences behavior change and the common biases that get in the way of building successful products. She also explains how to keep users engaged and how you can implement behavioral design research to drive innovation and growth.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Find the full transcript here: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/#transcript—Where to find Kristen Berman:• Twitter: https://twitter.com/bermster• LinkedIn: https://www.linkedin.com/in/kristenberman/• Website: https://irrationallabs.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Whimsical: https://whimsical.com/lenny• Lenny's Job Board: https://www.lennysjobs.com/talent—Referenced:Learn more behavioral science:• Irrational Labs newsletter, with latest BE and behavioral design insights: https://irrationallabs.com/newsletter/ • Join the Behavioral Design Online Bootcamp (use code “Lenny” for 10% off): https://behavioraleconomicsbootcamp.com/• Get the 3B Framework: https://irrationallabs.com/3bs-download/• Behavioral Design & Diagnosis Cheat Sheet: https://irrationallabs.com/download-behavioral-design-guide/• The 16 Critical Cognitive Biases (Plus Key Academic Research): https://irrationallabs.com/blog/cognitive-biases-and-academic-research/• Behavioral Game Design: 7 Lessons: https://irrationallabs.com/blog/behavioral-game-design-7-lessons-from-behavioral-science-to-help-change-user-behavior/• Predictably Irrational: The Hidden Forces That Shape Our Decisions:  https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/• Prolific testing platform: https://www.prolific.co/• Kristen's guest post on Lenny's Newsletter: https://www.lennysnewsletter.com/people/23170097-kristen-berman• Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650• The Darwin Economy: Liberty, Competition, and the Common Good: https://www.amazon.com/Darwin-Economy-Liberty-Competition-Common/dp/0691156689/• The Science of Change podcast: https://podcasts.apple.com/us/podcast/the-science-of-change/id1587407079• No Stupid Questions podcast: https://freakonomics.com/series/nsq/• Stream The Rehearsal on HBO Max: https://www.hbo.com/the-rehearsal• Chris York's website: https://www.chrisyork.co/Case studies mentioned: • Budgeting fintech: https://irrationallabs.com/case-studies/budgeting/• TikTok: https://irrationallabs.com/case-studies/tiktok-how-behavioral-science-reduced-the-spread-of-misinformation/• One Medical: https://irrationallabs.com/case-studies/one-medical-case-study/• Credit Karma: https://irrationallabs.com/case-studies/behavioral-design-credit-karma-money/• TytoCare: https://irrationallabs.com/case-studies/tytocare-virtual-medical-visits/• Kiva: https://blogs.scientificamerican.com/mind-guest-blog/the-deadline-made-me-do-it/• When to Make Your Sign-Up Flow Harder: https://irrationallabs.com/blog/its-not-always-about-making-things-easier-when-to-make-your-sign-up-flow-harder/—In this episode, we cover:(03:54) What is Irrational Labs, and what do they do?(05:45) What are behavioral economics and behavioral design?(06:50) The fintech budgeting experiment(10:46) What drives behavior change?(11:35) Why increasing friction can sometimes increase conversion(13:51) How to ask the right questions for user engagement(16:09) How Kristen got her start in behavioral economics(18:10) The 3B model of behavior change(20:37) Cognitive barriers(22:02) The importance of building products with immediate benefits to the user(24:20) How exploitation can occur(26:45) How to set customer-friendly incentives(29:15) How Kristen reduced the sharing of misinformation on TikTok(31:58) Tips for researching and solving problems(35:36) The One Medical case study (38:31) Rules of thumb for improving flow(41:46) What is right-for-wrong?(47:00) How to get started using behavioral design(49:33) The Behavioral Design Bootcamp(52:01) Lightning round!—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Flatfile's vision is to enable seamless data exchange between companies — large and small — throughout the world. With AI-assisted data exchange, Flatfile eliminates repetitive work and makes B2B data exchange fast, intuitive, and error-free. The Flatfile platform automatically learns how imported data should be structured and cleaned, enabling customers and teams to spend more time using their data instead of fixing it. Flatfile has completed over 25 billion data mapping decisions for companies like Sage, ClickUp, Square, AstraZeneca, CBRE and Spotify. For more information, email sales@flatfile.io or visit flatfile.com.

This week we discuss the rate of Public Cloud adoption, Google's Simplicity Sprint and OKR's. Plus, some thoughts on slippers. Watch the YouTube Live Recording of Episode 379. (https://www.youtube.com/watch?v=MEU1uSOpu-c) Runner-up Titles You're not proud of the product You can have both Landing Pages It's just like Serial Don't bring me these unqualified deals It's a Floppy Disk Problem The better the metrics, the less useful they are The sooner you are successful, the longer yoy'are successful Highly Edited Focus on Earnings Rundown AWS CEO says the move to cloud computing is only just getting started (https://www.cnbc.com/2022/06/28/aws-ceo-says-the-move-to-cloud-computing-is-only-just-getting-started.html) Acquired Episode on AWS (Podcast) (https://www.acquired.fm/episodes/amazon-web-services) Google and Developer Toil Google CEO Pichai tells employees not to 'equate fun with money' in heated all-hands meeting (https://www.cnbc.com/2022/09/23/google-ceo-pichai-fields-questions-on-cost-cuts-at-all-hands-meeting-.html) Google CEO tells employees productivity and focus must improve, launches 'Simplicity Sprint' to gather employee feedback on efficiency (https://www.cnbc.com/2022/07/31/google-ceo-to-employees-productivity-and-focus-must-improve.html) Google CEO tells staff not to 'equate fun with money' (https://www.theregister.com/2022/09/23/ceo_google_austerity/) Google CEO Pichai: We need to get 20% more productive (https://www.theregister.com/2022/09/07/google_ceo_sundar_pichai_productivity/) Relevant to your Interests PaaS Is Not Dead (https://www.fermyon.com/blog/paas-is-not-dead) How devops in the cloud breaks down (https://www.infoworld.com/article/3674690/how-devops-in-the-cloud-breaks-down.html) Adobe thinks critics are getting its Figma deal wrong (https://www.axios.com/newsletters/axios-login-c8c3c313-8144-4de3-9499-a4334a6b8f76.html?chunk=0&utm_term=emshare#story0) The Dead End from RedMonk (https://redmonk.com/sogrady/2022/09/23/dead-end/) Building for the 99% Developers (https://future.com/software-development-building-for-99-developers/) Meta and Google cut staff via quiet layoffs (https://www.theregister.com/2022/09/21/meta_google_layoffs/) Slack canvas has officially entered the chat! (https://twitter.com/slackhq/status/1572717714522705923?s=46&t=EYrb_JytmT9CVPWd_8-tpw) Linus Torvalds talks Rust on Linux, his work schedule and life with his M2 MacBook Air (https://www.zdnet.com/article/linus-torvalds-talks-rust-on-linux-his-work-schedule-and-life-with-his-m2-macbook-air/) Keynote: Frozen DevOps? The not-so-technical Last Mile (https://www.slideshare.net/ManuelPais/keynote-frozen-devops-the-notsotechnical-last-mile-devopsdays-portugal-sep-2022) Penpot inks $8M, as signups for its open source spin on Figma jump 5600% after Adobe's $20B acquisition (https://twitter.com/TechCrunch/status/1574754640490536963?s=20&t=vQF0s31OdAS2p7-X373AzQ) Document onboarding startup Flatfile nabs $50M from investors, including Workday (https://techcrunch.com/2022/09/27/document-onboarding-startup-flatfile-nabs-50m-from-investors-including-workday/) Suborbital Extension Engine, and what's next for us (https://blog.suborbital.dev/suborbital-extension-engine-and-whats-next-for-us) What's Stopping WebAssembly from Widespread Adoption? (https://thenewstack.io/whats-stopping-webassembly-from-widespread-adoption/) Did We Overeat on Software? (https://future.com/did-we-overeat-on-software/) Someone is pretending to be me. (https://connortumbleson.com/2022/09/19/someone-is-pretending-to-be-me/) Broadcom's Golden Parachute For Top 5 VMware Execs May Total $337.8M (https://www.crn.com/news/cloud/broadcom-s-golden-parachute-for-top-5-vmware-execs-may-total-337-8m/6) For teens to do better in school, they need to sleep in (https://fortune.com/well/2022/08/18/how-later-school-start-times-for-teens-reduce-depression-and-improve-academic-performance/) Leading venture capital firms to provide up to $1.25 BILLION to back startups built on Cloudflare Workers (https://blog.cloudflare.com/workers-launchpad/) The Uber Hack Exposes More †Than Failed Data Security (https://www.nytimes.com/2022/09/26/opinion/uber-hack-data.html?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter_axioslogin&stream=top) Leading venture capital firms to provide up to $1.25 BILLION to back startups built on Cloudflare Workers (https://blog.cloudflare.com/workers-launchpad/) Nonsense The Science Behind NASA's First Attempt at Redirecting an Asteroid (https://www.jpl.nasa.gov/edu/news/2022/9/22/the-science-behind-nasas-first-attempt-at-redirecting-an-asteroid) Ghoulish moans are haunting the intercoms of American Airlines flights (https://www.washingtonpost.com/travel/2022/09/26/flight-noise-american-airlines-intercom-lax/) Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads (https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growth) Conferences Sydney Cloud FinOps Meetup (https://events.finops.org/events/details/finops-sydney-cloud-finops-presents-sydney-cloud-finops-meetup/), online, Oct 13, 2022 Matt's presenting KubeCon North America (https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america/https://events.linuxfoundation.org/kubecon-cloudnativecon-north-america/), Detroit, Oct 24 – 28, 2022 SpringOne Platform (https://springone.io/?utm_source=cote&utm_medium=podcast&utm_content=sdt), SF, December 6–8, 2022 THAT Conference Texas Call For Counselors (https://that.us/call-for-counselors/tx/2023/) Jan 16-19, 2023 Listener Feedback Happy to report that the world-class engineers at @grafana managed to make a @SlackHQ thread with more than 10,000 messages in it. (https://twitter.com/TwitchiH/status/1574522695399661584) SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us on Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), LinkedIn (https://www.linkedin.com/company/software-defined-talk/) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Use the code SDT to get $20 off Coté's book, (https://leanpub.com/digitalwtf/c/sdt) Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Brandon: Introducing PowerPoint Live in Microsoft Teams (https://techcommunity.microsoft.com/t5/microsoft-365-blog/introducing-powerpoint-live-in-microsoft-teams/ba-p/2140980) and/or PowerPoint Reading Mode (https://www.thinkoutsidetheslide.com/use-reading-view-to-show-powerpoint-slides-in-a-window-instead-of-full-screen/) Photo Credits Banner (https://unsplash.com/photos/B2Y0zdSbR8U) CoverArt (https://unsplash.com/photos/ij5_qCBpIVY)

NASA's DART anti-asteroid satellite successfully smashes into space rock; Document onboarding startup Flatfile nabs $50M from investors, including Workday; Calendly, the $3B+ scheduling startup, acquires Prelude to drive into the recruitment sector

Data cleansing — prepping data for applications like predictive analytics — takes time.

NASA's DART anti-asteroid satellite successfully smashes into space rock; Document onboarding startup Flatfile nabs $50M from investors, including Workday; Calendly, the $3B+ scheduling startup, acquires Prelude to drive into the recruitment sector

Data cleansing — prepping data for applications like predictive analytics — takes time.

Julian Shapiro is widely known as the founder of Demand Curve, where he's helped thousands of companies figure out their growth strategy. He also wrote the growth marketing column at TechCrunch, was CMO at Webflow, and even created an animation engine called Velocity that's now used in apps like Uber and WhatsApp. In today's episode, Julian dives deep on product-led acquisition (PLA) and why he believes it's the best way to grow your company. He shares specific marketing strategies for growth and retention and speaks about his framework for creating novel, engaging content, and how to choose topics for that content. He also discusses a framework called the Curiosity Faucet, inspired by prolific creators such as Ed Sheeran, John Mayer, Taylor Swift, and Neil Gaiman, to help you unlock your own creativity.—Where to find Julian Shapiro:• Twitter: https://twitter.com/Julian• LinkedIn: https://www.linkedin.com/in/julian-shapiro/• Website: https://www.julian.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/—Referenced:• Paul Graham's Twitter: https://twitter.com/paulg• Julian's guide on startup growth channels: https://www.julian.com/guide/startup/growth-channels• Topic selection: https://www.julian.com/guide/write/ideas• Product-led acquisition: https://www.julian.com/guide/startup/product-led-acquisition• Novelty: https://www.julian.capital/growth-strategy/content-marketing• Julian's example of counter-narrative novelty: https://twitter.com/julian/status/1348001396277186560• Julian's example of counterintuitive novelty: https://twitter.com/julian/status/1348001397753532416  • On Writing Well: The Classic Guide to Writing Nonfiction:   https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/• Neil Gaiman Teaches the Art of Storytelling: https://www.masterclass.com/classes/neil-gaiman-teaches-the-art-of-storytelling• Ed Sheeran, Songwriter: https://music.apple.com/us/music-movie/songwriter/1411353855• John Mayer describes his songwriting process: https://www.youtube.com/watch?v=9cNRDWEXnrQ—In this episode, we cover:(03:42) Julian's background(04:46) Why Julian hasn't been tweeting frequently(07:43) Advice for building a Twitter following(09:53) The main reason Julian creates handbooks(11:33) The difference between e-handbooks and newsletters(13:25) What is product-led acquisition?(16:20) The categories of product-led acquisition(22:31) What is billboarding, and how can you take advantage of it?(25:56) UGC—leveraging user-generated content for free advertising(29:33) Strategies for retaining users(38:36) How to keep novelty high in writing(45:50) Julian's framework for choosing writing topics(54:35) The creativity faucet—how to unclog your pipes and get it going—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable, Whimsical, Otter.ai, Oyster, Flo Health, and Clay. In today’s episode, Yuriy discusses the ever-changing world of growth, emerging growth tactics, and how to find your growth engine. You’ll learn the most effective strategies for driving user acquisition, how to balance and diversify organic and paid channels, when it’s time to change plans, how to vet new growth channel opportunities, and much more.—Where to find Yuriy Timen:• LinkedIn: https://www.linkedin.com/in/yuriytimen/• Twitter: https://twitter.com/thetimenator—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Modern Treasury: https://www.moderntreasury.com/• Eppo: https://www.geteppo.com/—Referenced:• Casey Winters: https://www.linkedin.com/in/caseywinters/• Elena Verna: https://www.linkedin.com/in/elenaverna/• Lyka Pet Food: https://lyka.com.au/• Ethan Smith’s LinkedIn:  https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/• Recast: https://getrecast.com/• Measured: https://www.measured.com/• INCRMNTAL: https://www.incrmntal.com/• Essentialism: The Disciplined Pursuit of Less: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382/• Man’s Search for Meaning: https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273/• The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz: https://www.amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711/• The All-In Podcast: https://www.allinpodcast.co/• Hustle: https://www.netflix.com/title/80242342• Mark Fiske at H.I.G.: https://higgrowth.com/team/mark-fiske/—In this episode, we cover:[03:49] Yuriy’s background[09:46] Different paths to growth for subscription-based products[13:21] When to lean into virality[15:39] What are network effects?[16:32] SEO strategy and timeline: how long can it take to see results?[24:22] The shifting landscape of paid media[28:09] The return of media mix modeling[32:01] How can you tell if media spending equates to business results?[33:44] Don’t spread yourself too thin[36:01] How to tell if you’ve taken a strategy far enough[38:02] When to lean into a strategy that’s working vs. when to think about diversification[42:13] Is there a shift from growth to survival?[46:19] Two reasons to do paid media[56:45] Why you shouldn’t dismiss TikTok (and other channels you might be overlooking)[59:36] Lightning round!—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

What are common diseases of product teams, and how do you avoid them? How do you maintain your product mojo? Why should you focus less on problem discovery and more on solution discovery? After working as a product leader for over 20 years, Marty Cagan started Silicon Valley Product Group to help product teams operate at a higher level. In this conversation, Marty shares what Steve Jobs can teach you about building product, how to structure your teams for innovation, how to improve your product culture, which trends in PM to ignore, and much more. After this, you'll never think about building teams the same way. Join us.—Where to find Marty Kagan:• Twitter: https://twitter.com/cagan• LinkedIn: https://www.linkedin.com/in/cagan/• SVPG: https://www.svpg.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Whimsical: https://whimsical.com/lenny• Flatfile: https://www.flatfile.com/lenny• Modern Treasury: https://www.moderntreasury.com/—Referenced:• The Nature of Product: https://www.svpg.com/the-nature-of-product/• Devolving From Good To Bad: https://www.svpg.com/devolving-from-good-to-bad/• Shreyas Doshi: https://www.shreyasrdoshi.com/• The Lost Interview: https://www.amazon.com/Steve-Jobs-Lost-Interview/dp/B01IJD1BES• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Theresa Torres: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/1442397683—In this episode, we cover:[03:46] The biggest misconceptions about what a good product team does and looks like [07:49] The qualities that separate the best product teams[16:20] The downfall of innovation in great product teams[17:43] The gap between the best and the rest[19:23] The pitfalls product teams can fall into[27:46] The role of user research in building a great product[35:26] What individual contributors can do to shift product culture[41:04] How PM's can set themselves up for success when trying to change product culture[44:06] How product management is changing -one of the most common[55:33] The pitfalls Marty warns to watch out for in product management—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one!—Where to find Arielle Jackson:• Twitter: https://twitter.com/hiiamarielle• LinkedIn: https://www.linkedin.com/in/ariellerjackson/• Course: https://maven.com/arielle/startupbrandstrategy—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Unit: https://unit.co/lenny• Athletic Greens: https://athleticgreens.com/lenny—Referenced:• Positioning Your Startup Is Vital—Here’s How to Nail It: https://review.firstround.com/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right• Three Moves Every Startup Founder Must Make to Build a Brand That Matters: https://review.firstround.com/three-moves-every-startup-founder-must-make-to-build-a-brand-that-matters• What I Learned from Developing Branding for Airbnb, Dropbox, and Thumbtack: https://review.firstround.com/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X• The Vanishing Half: https://britbennett.com/the-vanishing-half• The Mothers: https://britbennett.com/the-mothers• Nik Sharma’s weekly newsletter: https://www.nik.co/subscribe• How I Built This: https://www.npr.org/series/490248027/how-i-built-this• In Depth: https://review.firstround.com/podcast• Unseen Unknown: https://unseen-unknown.simplecast.com/• Luca: https://movies.disney.com/luca• Encanto: https://movies.disney.com/encanto• Old Enough!: https://www.netflix.com/title/81506279• The Sociology of Business with Ana Andjelic: https://andjelicaaa.substack.com• David Ogilvy: https://www.oneclub.org/hall-of-fame/-bio/david-ogilvy• Rory Sutherland: https://twitter.com/rorysutherland• Seth Godin: https://seths.blog/—In this episode, we cover:[04:04] From making jewelry as a side hustle to launching products for Square: Arielle’s background[12:32] What makes a good name for a product or a startup[19:17] How to come up with a great name[24:59] How to run a naming brainstorm for the best results[31:09] Bad names and naming mistakes[34:17] Arielle’s brand development framework and when founders should implement it[36:02] How do you know when brand development is completed?[41:17] How long should branding take?[42:42] How to build a brand purpose that ignites excitement[48:51] Specific tactics for building your brand purpose[51:12] How to master your positioning[55:22] Why it’s important to stay niche when you’re mastering your positioning[59:15] The process of positioning and Arielle’s bar test[1:02:38] How to build a brand personality using the five big brand descriptions[1:07:39] Where to put brand and product positioning documents so they’ll actually get used[1:09:14] How startups can get PR[1:14:49] When should you hire a marketer?—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Shishir Mehrotra is the co-founder and CEO of Coda, and formerly head of product and engineering at YouTube. In this episode, he shares his insights on growth strategy, how he evaluates talent, a peek at his upcoming book The Rituals of Great Teams, why reference checks are the most important step in the interview process, and so much more. Join us.Listen now on Apple, Spotify, Google, Overcast, Pocket Casts, and YouTube.— Where to find Shishir Mehrotra: • Twitter: https://twitter.com/shishirmehrotra• LinkedIn: https://www.linkedin.com/in/shishirmehrotra/— Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ —Thank you to our wonderful sponsors for making this episode possible: • Coda: http://coda.io/lenny• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/— Referenced:• The Rituals Of Great Teams Brain Trust: https://coda.io/@shishir/join-the-rituals-of-great-teams-braintrust• Bing Gordon: https://www.kleinerperkins.com/people/bing-gordon/• Switch by Chip Heath and Dan Heath: https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752• PSHE Diagram: https://coda.io/@shishir/pshe• Understanding Comics by Scott McCloud: https://www.amazon.com/Understanding-Comics-Invisible-Scott-McCloud/dp/1627652736• Only Murders In The Building: https://www.hulu.com/series/only-murders-in-the-building-ef31c7e1-cd0f-4e07-848d-1cbfedb50ddf• Wanda Vision: https://en.wikipedia.org/wiki/WandaVision• Fidji Simo: https://twitter.com/fidjissimo• Daniel Elk: https://twitter.com/eldsjal/• Reid Hoffman: https://twitter.com/reidhoffman?• Marmoon Hamind: https://twitter.com/mamoonha• Quentin Clark: https://twitter.com/quentinclark• Sarah Guo: https://twitter.com/saranormous—In this episode, we cover:[0:00] Teaser[4:13] Shishir’s background at Google and current role at Coda[7:53] How Shishir got on the Board of Spotify[8:58] Black loop and blue loops and how Coda uses this internal diagram [9:52] The black loop is how a product is naturally shared[12:15] The blue loop is the emotional loop on why products are shared[14:55] Why you should think in loops instead of funnels[18:20] Mining for your business’s loops by looking at what you tell job candidates[24:37] Shishir’s upcoming book The Rituals of Great Teams [26:30] The 3 Golden Rituals Of Teams[27:10] Coda’s Golden Ritual: Dory and Pulse[31:29] Shishir’s most impactful rituals: Arianna Huffington’s Reset, Gusto’s incredible hiring call, and Coinbase’s RAPIDs.[40:38] How do you find your own team’s rituals[42:50] How to change things when change is hard[45:01] AirBnb’s unique rituals[46:45] A back story on YouTube and valuing consistency over comprehensiveness[53:00] Eigenquestions: What it is, how to use it, and examples of it[59:05] One of Shishir’s favorite *retired* interview questions [1:03:11] How to evaluate talent, a story about YouTube and breaking down PSHE[1:15:20] How to approach reference checks and what questions to ask[1:24:33] Favorite books[1:25:50] Favorite shows/movies[1:26:50] Favorite interview questions[1:28:44] Who in the industry Shishir respects as a thought leader[1:30:10] Go-to karaoke song[1:30:40] Where you can find Shishir— Production & marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Thousands of new products launch each year, but very few make it. Ryan Hoover has seen thousands of products launched over the course of his time running Product Hunt, and through his investing, and in this episode you’ll hear what Ryan has learned about launching products, growing products, and raising capital. Plus, we play a made up game called “What would you rather upvote?” Join us.—Thank you to our wonderful sponsors for making this episode possible:• RevenueCat: https://www.revenuecat.com/• Flatfile: https://www.flatfile.com/lenny• Lenny’s Giveaway Bonanza: https://lennyspodcast.com/bonanza—Where to find Ryan Hoover:• Twitter: https://twitter.com/rrhoover• LinkedIn: https://www.linkedin.com/in/ryanrhoover/• Website: https://www.ryanhoover.me/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:[03:23] On being a tech celebrity [09:02] Using Twitter DM’s as a content machine[11:15] The questions most founders ask [14:48] When should you start a company?[18:28] Would Ryan raise money for Product Hunt if he could do it again?[21:48] When should companies launch products?[24:52] What makes a launch successful versus not?[26:27] How to get to the top of Product Hunt[30:01] What skill is most helpful for moving into investing and venture capital?[31:39] What Ryan would do differently if he could re-build Product Hunt[38:57] What matters most in life[43:13] Which ideas Ryan would upvote[48:05] What founders of consumer companies do to succeed[55:33] Deciding to serve a niche or broad market[58:03] The surprising parts of angel investing[1:02:12] Advice for folks wanting to get into angel investing Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Do you put as much time into your career planning as you do into your product planning? Deb Liu has had an extraordinary career path, from Ebay and PayPal, to Facebook, and now Ancestry. She’s sat in on, mentored, and managed hundreds of product managers. In this episode, she shares poignant advice on how to intentionally find growth opportunities and drive your career forward. Join us.— Thank you to our wonderful sponsors for making this episode possible: • Flatfile: https://www.flatfile.com/lenny• Amplitude: https://amplitude.com/• Makelog: https://www.makelog.com/lenny— Where to find Deb Liu: • Twitter: https://twitter.com/debliu_• LinkedIn: https://www.linkedin.com/in/deborahliu/ • Substack: https://debliu.substack.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/— Referenced:• Take Back Your Power: 10 New Rules for Women at Work (Deb’s Book): https://www.amazon.com/Take-Back-Your-Power-Rules/dp/031036485X• How To Change Your Life Through Resolutions: https://debliu.substack.com/p/resolve-to-progress— In this episode, we cover:[04:32] What it was like when eBay acquired PayPal[07:31] Quirky culture clashes as the companies merged[09:46] How incentives drive employee behavior[14:43] How Deb took on a product management role at a young age[17:51] PayPal’s hiring strategy for early growth[20:03] How to succeed as an introverted leader[25:29] What sets successful Product Managers apart from one’s who plateau[27:09] Specific tactics for unlocking growth in your Product Management career[32:06] How to find and create mentorship circles[36:30] The most important skill for early Product Managers to focus on[43:58] How to grow your confidence in communication[46:55] Deb’s upcoming book "Take Back Your Power"[50:35] One tactical tip from Deb’s upcoming book on how to improve your Product Management[52:09] How to get involved with Women In Product[57:11] How companies can recruit more diverse Product Managers[1:00:04] How Deb built Facebook marketplace from scratch[1:06:03] The blessing and curse of gaining a lot of users quickly Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us.—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/—Where to find Crystal:• Website: https://www.crissyw.com/• Twitter: https://twitter.com/crystalwidjaja• LinkedIn: https://www.linkedin.com/in/crystalwidjaja/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• Generation Girl: https://www.generationgirl.org/• Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518—In this episode, we cover:[00:00] Crystal’s path to product[09:40] How Crystal decided to join a risky startup [11:31] Why haven't super apps emerged in the U.S.? [13:15] What startups in the U.S. can learn from companies in Asia[16:35] How to get intentionally scrappier in your organization[18:28] How to get and utilize scrappy and small data sets [21:26] How to increase retention[22:28] What does and doesn't work in growth?[25:01] The conversion rates Crytsal looks for to determine viability and success[28:03] How founders should think about approaching growth[32:44] Figuring out how to grow and the resources you have at your disposal[34:53] Optimizing the funnel to make growth happen faster[37:40] Crystal's biggest lessons on unlocking growth[40:07] Why most analytics efforts fail and how to avoid failure[44:24] Signs your organization is getting analytics wrong[46:17] The best resources for figuring out how to do analytics right[47:05] Crystal's recommendations for metric tracking stacks.[48:37] How you should set up your growth team originally[51:38] Integrating growth teams or separating them?[52:43] Who should be the first growth hire?[53:55] How to hire a great growth person for your organization[56:55] How to help women and young girls get into STEM (a non-profit that you started)[1:02:07] Where to reach Crystal Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Before getting into teaching full-time, Gibson Biddle was VP of Product at Netflix and CPO at Chegg (a textbook rental and homework help company). He now spends his days speaking, writing, and hosting workshops on product leadership, strategy, and culture. There are very few people in the world who’ve worked with, and had an impact on, more product managers.—Thank you to our sponsors for making this episode possible:• Flatfile: flatfile.com/lenny• Coda: coda.io/lenny• PostHog: posthog.com/lenny—In this episode, we cover:1) Gibson’s career path to VP of Product at Netflix, CPO at Chegg, and eventually teaching full-time.2) The DHM model: The 3 factors of a product strategy for consumer companies, how you can apply it to your product strategy, and how Gibson used this model for decisions made at Netflix.3) Five mini case studies of the DHM model that could be applied to Netflix’s strategy.4) The GEM prioritization model: What are the 3 areas a company can optimize on? What is the fundamental misalignment that destroys startups? 5) How could you start building your product strategy muscle, even when you’re only two weeks into your new role?6) Building your personal board of directors.7) What does it take to become a CPO someday?8) What specifics in a daily routine separate a good product manager from a great product manager?9) What’s the one piece of advice Gibson has for product managers in their early career?—Where to find Gibson:• Ask Gib Product Newsletter: https://askgibs.substack.com/• Gibson’s baby website: www.gibsonbiddle.com• Intro to product strategy: https://gibsonbiddle.medium.com/intro-to-product-strategy-60bdf72b17e3 Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Welcome to Five & Thrive: a weekly podcast highlighting the Southeast's most interesting news, entrepreneurs, and information of the week, all under 5 minutes.  My name is Jon Birdsong and I'm with Atlanta Ventures As the macro economy plays out its current hand, abundant layoffs amongst technology companies are sprouting up all over the country and Atlanta is not immune. News of such layoffs at companies include OneTrust, Sonar, and Terminus. For those listening who have been laid off, know in the bleakness of being let go there are healthy amounts of opportunities which is one of the several reasons we highlight companies who are worth applying to. Which brings us to the debate of the week.  Debate of the Week: Last week a few of you asked about the Rule of 40 and Atlanta Ventures' Founder, David Cummings wrote a timely piece which we have linked to in the show notes. 15 second recap: the Rule of 40 is the growth rate added to the free cash flow profit or loss margin. For example, if your company is growing 50% a year with a -10% profit margin, then you would be at the Rule of 40. If your company is growing 20% and you have 20% profit margins, again you hit the Rule of 40. This metric is powerful because when a software company maintains the Rule of 40 or above, it can grow forever at that metric and be in great shape. The metric also accounts for how expensive it is to grow the compan. Now the debate of the week is should companies share where they stand and trend regarding the Rule of 40. While it is up to each CEO which metrics they decide to share, I am advising people who are applying to new companies to know where each prospective company currently stands in that oh so insightful metric.  Events to Put on the Calendar: Applications are open for Venture Atlanta. This is the preeminent conference of the year. Shout out Allyson Eman and Knoll Ventures' Richard Fraim for stewarding the 15th year of the conference. This year it is held on October 19th and 20th. If you are a Growth Stage, Early Stage, or Seed Stage company, apply today. Improve Your Skills: An inexpensive way to sharpen your skills is through Pitch Practice every Friday after lunch in the Atlanta Tech Village. Jacey Cadet runs a dynamic show so entrepreneurs of today and tomorrow have a tight and powerful pitch.   Product of Week: This software for go-to-market teams is currently being built out of Athens, Georgia which is also where the current NCAA College Football Champions reside, and it is called Adpipe. Most companies who leverage video for marketing purposes make a beautiful, compelling video, launch it, and then 30 days later that video sits in the company's Youtube graveyard of videos. What Andrew and Sam have built with Adpipe is software that takes those videos, splices them into bite-size, compelling gifs that marketers and sales reps can use to increase click through and enhance prospect engagement. If you're looking to generate more engagement through your existing video library, give them a look.  Companies Worth Applying To:  A fast growing company hiring is Georgia Tech co-founded Flatfile. Eric Crane and team have built a remote-first culture and when we were going back and forth this week he shared they just hired 3 folks in Atlanta and have several roles open in engineering, marketing, and sales. Flatfile is the simplest way to onboard valuable customer data.  Had a great catch up with Blake Patton at Tech Square Ventures. They are doing phenomenal work and hiring a Principal and Associate. This is a very unique and special opportunity to be in the middle of Georgia Tech's venture ecosystem along with the high power relationships and connectivity Engage creates. If you want to get into venture, here is an ideal opportunity. Raise Your Glass:  Teamworks, out of Durham, North Carolina is the Operating System for Sports. They just raised $50M led by Delta-v Capital as they transition to a comprehensive platform and if you watch the compelling video, Zach, their CEO is looking to hire and acquire.      Annnnd, that's 5 minutes. Thank you for listening to Five and Thrive. We provide 5 minutes of quality information, so you can thrive in the upcoming week. Please subscribe to the show and spread the good word!    Resources discussed in this episode: Rule of 40 for Startups Events: Venture Atlanta Skill Improvement: Pitch Practice Product of the Week: Adpipe Hiring: TechSquare Ventures  Flatfile Fundraising: Teamworks  

Jackie Bavaro is the author of the best-selling books Cracking the PM Interview and Cracking the PM Career. She was most recently at Asana, where she joined as its first product manager and later became the head of product. Earlier in her career, Jackie was a PM at Google and Microsoft, where she worked on high-impact products such as Google Search and Microsoft SharePoint.In this episode, we cover:1. How did Jackie become head of product at Asana? Start writing the best-selling PM books on interviews and the career ladder?2. How and why to find a product coach.3. What are the downsides of being a manager? How do you know if you want to go into management?4. Can you stay an IC vs. becoming a manager?5. What is “strategy”? What are the 3 components of a strategy?6. What makes a good/bad strategy?7. What are some ways to get better at strategy?8. When should you start to invest in building your strategy muscle?9. What are signs that your strategy is off?10. What’s Jackie’s best piece of career advice?11. Why is it smart to join a big company?12. What are some of the most common mistakes PMs make early in their career?13. What is the one thing Jackie thinks every PM should do regardless of their level?Where to find Jackie:- Twitter: https://twitter.com/jackiebo - Books: Cracking the PM Interview and Cracking the PM Career: https://amzn.to/3If6X9U- Medium: ​​https://jackiebo.medium.comReferences:- Jackie’s book rec: Getting Things Done, by David Allen- Current favorite app, Paprika: https://www.paprikaapp.com- Favorite Twitter: https://twitter.com/hels - PEARL framework: https://jackiebo.medium.com/interview-tips-for-senior-pms-2424f7b7c967- Eigenquestions: https://coda.io/@shishir/eigenquestions-the-art-of-framing-problemsThank you to our amazing sponsors:Flatfile: www.flatfile.com/lennyAmplitude: www.amplitude.comPostHog: www.posthog.com/lenny Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Ryan DeForest is Head of Strategy and Operations at Flatfile. Prior to joining Flatfile, Ryan was employee #12 at Gong where he helped create the entire Go To Market team over a 4.5 year period which included building 3 teams from scratch. He loves working with SaaS companies that are creating brand new markets and categories in order to establish and maintain their leadership within them. You can connect with Ryan at https://www.linkedin.com/in/ryandeforest/ This week's episode was brought to you with the support of Indeed, Shopify and Netsuite so please check them out for a special promotion at indeed.com/scale, Shopify.com/scale and netsuite.com/scale --- Support this podcast: https://anchor.fm/uncharted1/support

Ashley VanGemeren is a mixed media artist from Laurel, Maryland. She knew she wanted to be an artist from an early age, developing a love for portraiture and acrylic painting in high school. She followed her dream by attending the Corcoran School of the Arts and Design earning her BFA in Fine Art in 2015. During her time at the Corcoran, Ashley became passionate about working with collage and abstraction. She started layering acrylic paint with found objects and unconventional materials to create pieces that were complex, visceral, and deeply personal. It was during this time of exploration she realized art making could be therapeutic, serving as a means to heal and connect with others who have struggled with mental illness and eating disorders. Her practice has expanded to include collage and wearable art, utilizing color and gestural brushwork to render the essence and celestial nature of her subjects. Ashley is a nationally exhibited artist, represented by Unruly Collective in Brooklyn since 2017 and is a returning artist to the FlatFile collection at Transformer Gallery in DC. In addition to her studio practice, she has taught dozens of painting and drawing classes to children grades 6-12 and adults of all ages. Check out her work at www.ashleyvangemeren.com Follow us on Instagram @Creativehabitspodcast you can donate at https://www.patreon.com/CreativeHabitsPodcast?fan_landing=true Become a Patron! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/creative-habits/message Support this podcast: https://anchor.fm/creative-habits/support

Product teams sometimes double as data teams. They struggle through import errors, scrub long and complicated data sheets for consistency, and map spreadsheet fields on step 3 in a long instruction document. Data structuring and synchronization is a very real problem that product teams regularly overcome.  Flatfile uses AI-assisted data onboarding to eliminate repetitive work

This episode is brought to you by Flatfile:https://bit.ly/3bYcWCJ On this episode I discussed with Preetam & Sankalp, co founders of Superlemon. Here are the key topics of the interview: Designing your life from Ramen income to bigger problems Use Google or Shopify autocomplete to come up with product ideas What is MicroSaas? Problem > Distribution > Product : we don't write a single line of code until we know the needs/customer The best hack is hard work. If you role the die enough times, you will get lucky eventually. Programmatic SEO: how to build organic traffic and validate landing pages for B2B YOU CAN FIND THEM HERE Blog https://www.preetamnath.com/ MicroSaas - https://www.preetamnath.com/micro-saas Linkedin https://www.linkedin.com/in/nathpreetam/ https://www.linkedin.com/in/sankalp-jonna-8b43b280/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support

This episode is brought to you by Flatfile: https://bit.ly/30AGOyH During the interview with Stephen we discussed about: Using Instagram Shops to start your digital sales Get comfortable with POD (paid on delivery) to scale your business and build trust among your customers Think outside of the box when it comes to targeting Using different variables for your audience targeting Blueprint materials vs study guide vs questions to prepare for your next Facebook Blueprint exam You can contact Stephen here: https://www.linkedin.com/in/stevenmaina/ Follow us at: @markekodigital Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams Subscribe to our weekly newsletter → thelatest.markeko.com Visit our website → www.markeko.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support

Facebook defends its stance in Australia. MicroStrategy doubles down on its stance vis-à-vis bitcoin. Is “Sign In With Apple” the new stick the antitrust folks might use to beat Apple with? But conversely, have you noticed that social networking has gotten hella competitive lately? What does that mean for anti-trust arguements vis-à-vis Facebook. Oh, and a skateboard for AR glasses.Flatfile.ioAirMedCareNetwork.com/tech offer code: TECHLinks:The Real Story of What Happened With News on Facebook in Australia (Facebook Newsroom)Facebook got everything it wanted out of Australia by being willing to do what the other guy wouldn't (Nieman Lab)MicroStrategy Buys $1 Billion More Bitcoin, Totalling $4.5 Billion (Decrypt)HP is buying gaming accessory brand HyperX for $425 million (The Verge)Apple's App Sign-in Button Becomes Hot-Button Issue in U.S. Antitrust Probe (The Information)How social networks got competitive again (Casey Newton's Platformer)VCs are chasing Hopin upwards of $5-6B valuation (TechCrunch)Qualcomm's new AR ‘Smart Viewer' lets you pin virtual screens to your walls (The Verge)Link to the Clubhouse Event Tonight at 10pm eastern, 7pm pacificSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

My guest today is Aimee Johnson, CMO of Zillow. Today's episode covers Aimee's career, including a deep dive into her time overseeing Starbuck's loyalty program.This is the free edition of Marketing BS. Premium subscribers will get access to part 2 of Aimee's interview tomorrow and twice the content every week.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).This week's sponsor is Flatfile.ioNever open Excel againThink of the last time you imported a spreadsheet. Did it work the first time? Nearly everyone has dealt with formatting messy CSV or Excel files. It's a pain! Enter Flatfile Concierge. Turn data onboarding into a collaborative experience with intuitive workspaces. No code required.TranscriptEdward: My guest today is Aimee Johnson. Today we cover Aimee's career path to CMO for Virginia Tech, SallieMae, Campbell Soup, Starbucks. Aimee is now the CMO of Zillow, and I'm honored to have her here today. Aimee, you spent 14 years at Starbucks including four years as SVP of Digital. Why leave then to join Zillow?Aimee: When I was at Starbucks, I was really enjoying driving digital innovation. Working across the business unit from the field to the technology teams, the marketing teams, et cetera. And when I found out about the opportunity at Zillow, I thought, while it's been fantastic working at Starbucks and getting that really well-rounded customer-centric view of a business, going into literally living in tech space and bringing all of the customer journeys, customer-centric, and understanding customer experiences into a tech platform. That was so ready to drive and then customer experiences to me, this was very exciting. Edward: You had the technical chops. Were there any marketing skills you were missing jumping into that Zillow CMO role?Aimee: The few I have that's [...] is just communicating what marketing was, how it could be used in a journey and not just hop a funnel, and how to look at a customer holistically and not just at the moment that you're intersecting with their life that they happen to be clicking onto your site. But I think it was just going back, just some of that basic. How can marketing help [...]? How can we partner with the business, how can we partner with the tech, how can we partner with the different groups within Zillow to really move their vision forward?Edward: There were no marketing functions like public relations, paid search, or anything that you were missing that you previously had that you had covered in your career. Aimee: I would say SEO. Even while I own paid at Starbucks, it was different. This is such a big SEO team. I don't run SEO. It's currently handled in the tech organization. But understanding and connecting with that team since I don't have SEM and some of the other intersecting worlds where we can all learn from each other. It's how we literally learn from each other. What is it that each channel needs, what is it that drives the ROI and meets the channel? How can you optimize a platform in such a way that more than one platform can take advantage of the content, for example?Really getting in and understanding the nuances across the different platforms regardless of the space in the company, whoever was driving it, we all need to work together with the same outcomes. Learning a new culture is so hard. After 14 years, it's like one culture and you step into a completely different other culture. Not a marketing skill, definitely like actively listening, terminology. I said personalization, you said personalization? What did you mean when you said it because here is what I meant when I said it. Just learning the words, learning the cadence of things, understanding the speed that which a tech company works a little differently than retail. You have to source the product, rate the product, launch the products. There's physical science. In a tech space, here's the idea, let's go try it. The speed—really understanding the speed. The marketing chops, I think I brought with me. There were some of these other pieces that I had to relearn. Edward: I was always told in my career that you should be careful about switching in general. Anytime you switch, there's a chance that something goes wrong. And that you should try to focus on switching one thing at a time. Either switch a function area, an industry, or a company. But don't try to switch all three of them at once.But I go back in your time, you've done that a couple of times where it feels like you switched three or four of those things all at the same time. Talk about switching from SallieMae to Campbell Soup. There's a place where you switched the industry, you switched your function from doing programming into marketing, and you switched companies all at the same time. Aimee: You know when you're a little kid and you learn how to ski, you don't have your poles, and you're really close to the ground. It's just like, woohoo, I'm going downhill. You have no idea to the left is a forest and to the right is a certain depth. You just go as fast as you can down the hill. And go this is fun.Some of the changes I did were just because that sounds fun. I haven't done that before, so let's try it. The switch from SallieMae to Campbell was super purposeful. When I came out of school in the ‘90s, there was a recession going on. I was in school. I did marketing. I came out of my marketing degree. But I did not have any work experience in marketing before. When I popped out, they were like, so what actual life experience do you have in marketing? I watched a lot of ads, that was kind of cool. Clearly, there were no jobs that I could take in. I ended up taking a job at programming—SaaS SQL programming because my dad was an engineer. We were always programming around the house and stuff like that. I was like, hey, this is easy. I'll do it. I then went to graduate school at George Washington University to learn the skill of marketing, I guess you would say. So then I can come out and say, wait, wait, wait, now I am a marketer, I have an MBA, I could do this thing, I know I've been programming. Now is the time to leave tech. What tech is this little thing? What is engineering, programming going to be like in the future? I got to learn the basic general managers as a CPG, and I just jumped over into Campbell's because it's a good training background at the time—the brands were great. There was an infrastructure that I could jump into and learn. At the same time, they had money to spend. The brand and the businesses themselves were interesting. And I have a family up in New York. Being right in Philly was great, going further up east.Edward: How do you get that job though? How do you move from SallieMae, working at a tech company, doing programming, and get a marketing job at a CPG firm? How do you convince them to hire you?Aimee: I could've gone in two paths at the time. Andersen Consulting had just switched to [...] to Accenture. Accenture was looking to do a change management practice in Washington DC. That was one avenue I could've gone. The other was I was interviewing the CPG companies of which one was Campbell's. It was, was I going to go down this tech change management path, or was I going to do CPG?I think I convinced the—between the case studies and everything—I just love marketing. I grew up, my grandma used to say, you never watch TV, you only watch commercials. I would talk about the characters in commercials. I would try to sell things when I was a kid. I just like knowing you and who you are, figuring out what you need, creating ideas, and figuring out how do I get those to you?I think I've just always been in that space where that's just fun for me. A part of being in an interview—even if you've never been in that space or done that work—if your enthusiasm, if your passion, if your understanding, if you're actively listening to the question, and answering what they're asking of you. Being true to yourself and how you're feeling in the moment and really thinking about what they're needing and looking for, then you just find a match. You find the company match that's willing to be with you and you're willing to be with them. It's like a business [...] moment, I guess.Edward: Let's jump ahead a little bit to your time at Starbucks. Among other things at Starbucks, you oversaw the loyalty program. I built my career in loyalty programs, and in spite of that, I believe they generally destroy value. I think Starbucks is maybe an exception. I wrote a long essay last year all about Starbucks' loyalty program. I said I want to talk to you about it today. My question, internally, what did you guys see as the key value drivers of the Starbucks loyalty program. Aimee: Way back when there were only 2 million people in the program. I don't know if you remember, we used to send birthday postcards—happy birthday. Way in the day, when direct mail is a thing. You'd get your little rewards in the mail. We saw a future of wow if I knew these people better, I could talk to them directly. I could talk [...] words directly because I know him, I know what he bought. I know maybe what he may want to buy. Our original thought was like, we know him better, great. And then, by the way, these smartphone things, they're becoming popular. By the way, we can actually get at the data that we couldn't get at before. All these things were converging together at a moment in time where I was lucky enough not to be at the eye of the storm so I can go off and innovate to the side. It's only two million people. She has a couple of heads. Go figure out and see what the thing is. I didn't have the pressure of the business. We had the conversion of technology and understanding. We have a system in place that people that loved it really, really loved it. In the beginning, it is still social. People are posting their gold card with a smile next to them. It's like all good things. We had to convince the organization that the loyalty program did not take money away from the shareholders and the company. By doing that, we actually looked end to end at the value of the program. That's when we decided that we were going to keep things like the app should be centered on the rewards program. That the payment mechanism, you have to get into the reward mechanism to pay because paying at the register is a value. We decided that the Starbucks card—which when I left I think had somewhere upwards of $7 billion on it—was part of the system. By the way, we had earnings from that as long as we kept the money. We did like an end to end P&L on the benefits of it, including the data, including the communications. When you actually do a P&L of the program, it was quite positive for our revenue. Especially because we could demonstrate that it was driving additional purchases and additional visits, especially when you brought in medium or lower users into the program.I think it was very interesting. We could do the testing. We had a convergence of all of the data. People were intellectually curious, and we were a success story for the company. We kept growing and growing and growing because customers found value in the program. Edward: How did you know the program was driving incremental purchases and not that people that wanted to make incremental purchases join the program?Aimee: Isn't it funny? That's always an excuse people give. Why are you just giving money to people that would've bought it? What we would do is we'd run a lot of AB tests. We would find if a person, let's say you're a brew drinker and you drink a lot of brewed coffee. There are certain things that happen with you that show us that you're a certain type of brew drinker. We knew that if you ordered a bagel the third time, now you have attached, and you're going to have a brewed coffee and bagel now forever or at least 75% of the time. We could offer similar personalities. One giving on the bagel offer, one not giving the bagel offer—see what happens over time. There was definitely a correlation (I would say), the statistical significance of yes, we did change that behavior. Even over time following the same user year over year, their increase in ticket and/or traffic will continue to grow. As we brought different features into the program—first it was just like buy 12 get 1. And then it was we had different things we can offer you at different tiers. We had payment in there and then mobile order and pay, which continues to be extremely—I don't know if it continues. I left two years ago. But it is a very, very incremental program. Where again, if you come, we tell you, hey, come back. Hey, we miss you. Hey, wouldn't you like this? Yeah, sure I do. I didn't know. I'll be there. All right, count me in. You can look at that in your heavy, medium, and light users. The light users are interesting and you probably know this. Is a loyalty program for everybody? No. Should it be for everybody? No. Then it's not really helpful. But if you could charter for whom the program is most valuable, it's that icing on your company's cake. It's the what's the little extra something that you can give somebody for coming a little bit more or for being a valued loyal customer. Your heavy heavies—are they may be more loyal, can you maybe get them to attach more? Your mediums—oh, foot traffic. Get them in a little bit more. Your lights—probably not a loyalty plan customer, but you could tease them a little along with the land until they decide to come to your establishment more often. There are different ways you can look at who you're bringing in and how incremental they are. Edward: The example you gave with giving the bagel attached, that's promotion-focused. You can totally AB test that. I'd buy that. You find new customers are like that. Some of them you give them the bagel offer, some you don't. You measure over time what the difference is. It's almost like a coupon play. It's like the new version of coupons that I'm sure grocery stores were doing a hundred years ago, probably with less sophistication. What about the base program itself? They're the most loyal customers. The ones that are buying Starbucks every day are going to be like, yeah, absolutely. I'll sign up. Now you're just giving me 10% off because I get every 10th coffee free or 12th coffee free. Is that a basic cost and then you have to use these incremental programs in order to make up that cost and get it over the top to make it profitable?Aimee: We did have a methodology for figuring out if the program itself was incremental. For example, how many billions of dollars walk out the door if we just shut the program down tomorrow? And it was incremental. In it of itself it just ran as itself, it was an incremental program, and that incrementality was over the cost. We did research around that. We kept that on continually just to make sure that we weren't trying to sell ourselves the idea of the program. And it lies in things like the program itself with even just the value it gets, gets you a certain point. And then all of the add-on features of being part of something, the recognition, and all that. That all adds to wow, they know me. They love me. I'm a real true customer of theirs. We have some crazy high—over 50%—response rates to satisfaction surveys that we send out because folks are just yeah, I'll tell you about my last visit because they love us. Even the light-medium users that are part of the program. We did continually test it to make sure it was incremental to the business. This is a lot of money. It's funny when I first was joining the business, the operators would be like, what the heck is this hitting my P&L? We would sell that bagel anyway. A lot went into partnering with the field teams to share with them like, actually, no, you may not sell that bagel anyway. Let me show you what we did to demonstrate that. If the loyalty program wasn't there, that mobile order and pay thing now, that's the biggest third channel you've ever had. Imagine now we don't have drive-thrus anymore. Would somebody still go to your store if they didn't have the convenience of a drive-thru? Would somebody still go to your store if they didn't have the convenience to have mobile order and pay? Some of the features that we had, you really turn off and you would see a drop. Edward: Especially the mobile order. Convenience (I imagine) is extremely valuable, especially on the margin. Did you guys look at the financial stuff too? When I wrote my essay a year ago, the amount of value in stored cash that people put on those cards, it's just a free loan to Starbucks. Aimee: The float is great. We looked at the float as part of the P&L for sure. Edward: At least on my math, that almost paid for the whole program itself, and then everything else beyond that was gravy. Aimee: Now I can't say anymore. Just to say it was beneficial. I think people lose sight of a couple of things. It's the ecosystem itself that makes a rewards program. It's not offering coupons. It's the totality of wow, we did little things. In the app, we would put your name on the cup of the content we were sending you.The whole idea of the digital experiences is how do you put in a digital space the feeling as if your favorite barista is there to help service you, what does that look like, and what does that feel like. And then what kind of events and experiences should we create digitally. We never really thought of it as a rewards program. It's like a click of this, that would've not worked for us. Edward: How much time and effort were you spending on that internal sales pitch? Marketing to your employees, franchisees, and the store managers that this is a good thing. Aimee: A lot. I had a fantastic boss, Matt. He was fantastic. Also, being an evangelist to it. You'd have to pitch the field, you'd have to pitch finance, you'd have to pitch senior leaders, you'd have to pitch marketing. Continually showing the value of the program.At some point, we did hit a tipping point. Where it was like, wow, we've made it. We're in our own cups. Starbucks Rewards, we were able to advertise our own cup. You knew at some point whether you could up take some of the best real estates in the store. That folks are starting to believe that the program is literally driving business. At some point, it was driving a third of the incrementality. It was a very strong program. But continually, right? A lot of it was, wow, who's my finance partner? Who's the biggest critic in finance? It's like this is draining my coffer. Let's partner, let's figure it out. Tell me why you think it's draining your coffer. Let's go track that back down and work with them together in the field. Okay, great. You don't want it on your P&L. Why don't you want it on your P&L. Let's have that conversation. Okay, marketing. Sure, you want to be talking about that unicorn frappuccino, but what's going on at the last five seconds of that ad, and can we really talk about downloading the app because here's what the ecosystem looks like? A lot of it is sure, everybody will always debate you on everything. Even if you have the best data in the world. Unless you could partner with those around you, actively listen to them, and actually listen. Because some of [...] they said, wow, I didn't think about that. You're right. Let's change it. That's where you actually get the buy-in. The tipping point doesn't happen just because of the tips. It happens because of partnerships, conversations, and no sticking of point of view, altering [...] but continuing moving forwards. Edward: Aimee, what were the biggest failure points in your career? Where did things not go as expected?Aimee: There were points where I thought I had stuff over the finish line and it just didn't go. We were trying to figure out how do you think about Starbucks coffee like brewed coffee. In marketing, there's a business [...] statement, there's a tone in manner, exists for existing, and you should be able to talk about it. They talk about coffee in a way that is like, it's citrusy yet fruity. It's coffee. What do you mean citrus and fruity? We kicked down a project that was like, let's talk about coffee so it has its own personality, so it's more approachable, so you don't come off as professors. We come off as geeks that love coffee. We just could not separate the product from the brand Starbucks. Enrolled a lot of people in it and just at the last minute, it just fizzled, didn't work. We never got it over the finish line. A lot of package coffee innovation just was a little bit before its time. There are some really cool coffee innovations. Some of which ended up [...] and other things in the marketplace. But we just weren't able to get it across the line. I call my failures, they're all like a bookshelf of future success. Because you never know when it just was not the right moment in time or something that you can go back from and learn. You remember when we tried that whole thing where we're gonna go to the farmer's market and we were going to try to convince people we're this little company from Seattle? That didn't work. Why didn't that work? What can we maybe learn? What were you trying to do? What's the problem that you're trying to solve, and how can we use that in the future? Because the problem is a good problem, we fell in love with the answer, and maybe that's why it didn't work. Edward: Aimee, do you have any productivity tricks? What do you do to be productive that other people don't do?Aimee: I am a processor, a bit of an introvert. On the other side, I write things on lists and lose my lists. List writing for works for some. Where's that list? And I spend 30 minutes procrastinating doing the work, trying to find the list. I love working with just a really smart other. Whomever it may be, whatever the topic is—that kind of crank through things. To work through what's the problem I'm trying to solve. To work through what is the goal. It's funny. I feel like I'm not productive at the same time I've managed to do a lot in my career. I don't even know how to answer that question. My crazy. I guess my crazy makes me productive, is that an answer?Edward: That's fantastic. Aimee, this has been so great. Thank you for your time. We're going to pick this up tomorrow, exploring your time in Zillow. Aimee: Thanks. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingbs.substack.com

Randy Wiafe - poet, musician, developer, father, son.  In this amazing, wide ranging conversation, Randy and I talk about his journey to being a developer in the tech/SaaS space.  He takes me through a near-fatal injury, leaving college, finding another way to pursue his technology goals while ultimately proving his mom wrong in the best way, battling and overcoming depression, and a very interesting discussion on an unexpected type of racism and prejudice.Connect with Randy on LinkedIn. ★ Support this podcast on Patreon ★

One of the huge challenges companies like enterprise SaaS vendors face with new customers is getting customer data into their service. It's a problem that Flatfile founders faced first hand in their jobs, and they decided to solve it. Today, the company announced a healthy $7.6 million seed investment to expand on that vision. The […]

In this conversation with JK, we cover the seismic shift in marketing that happened on June 24, 2009. This is when consumers - private individuals - started marketing and making more noise and content than brands. We cover sales / marketing alignment, Ideal Customer Profiles, contextual marketing, how company culture affects marketing, Tyler Sparks and his speedreading, and how sales and marketing are some of the least trusted people, but at least the 2 of us are not bad guys.★ Support this podcast on Patreon ★

Brad Stone is the author of Amazon Unbound, a new book about the inner workings of Amazon, which releases this week. Stone joins Big Technology Podcast to discuss the book, Bezos's transformation, Amazon's culture, and what's in store for the company now that Bezos is leaving the CEO role. Check out our sponsor, Flatfile: https://flatfile.ioSupport this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Professor Scott Galloway swings by to discuss how our economy can at once feel rigged yet loaded with opportunity. Galloway describes a “tilted” system that makes life difficult for young people and wage workers while lifting up assets like stock and equity and helping older generations. We talk not only about the problems, but the solutions for the system and the individuals within it. As usual, Galloway is a tour de force who comes loaded with insights and keen observations.Check out our sponsor, Flatfile: https://flatfile.ioScott's New York Magazine Q&A: https://nymag.com/intelligencer/2021/04/unified-monetary-theory-beeple-biden.htmlSupport this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jack Nicas joins Big Technology Podcast fresh out of the Epic v. Apple trial, where the Fortnight maker is suing Apple over the 30% cut it takes out of every dollar we spend on apps downloaded from the App Store. Nicas takes us inside the courtroom, explains what's at stake, and makes a prediction for where things net out. In the second half, Nicas breaks down his reporting on Apple's questionable privacy practices in China, where the company stores user data in servers all but owned by the Chinese government. Jack's storiesOn Epic vs. Apple: https://www.nytimes.com/2021/05/24/technology/apple-epic-antitrust-trial.htmlOn Apple in China: https://www.nytimes.com/2021/05/17/technology/apple-china-censorship-data.htmlCheck out our sponsor, Flatfile: https://flatfile.ioSupport this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“Are you trying to fucking destroy the company?” That's what Bill Gates told Microsoft board member Maria Klawe when she asked why Microsoft wouldn't consider a single women out of 50 candidates it was evaluating to replace then-CEO Steve Ballmer. When Microsoft settled on Satya Nadella, he later joined Klawe at the Grace Hopper Celebration of Women In Computing and told her that instead of asking for a raise, women should just have faith in the system to get it right. The incident caused an uproar, and Nadella apologized and promised to do better. One year later, Microsoft's board pushed Klawe out, telling her it was looking for more “conventional” women in business. Klawe joins Big Technology Podcast to tell the full, shocking, uncut story. The BI story: https://www.businessinsider.com/microsoft-director-maria-klawe-satya-nadella-raises-gaffe-karma-2021-5Always Day One: https://www.amazon.com/gp/product/B07V65YKZTVisit our sponsor, Flatfile: https://flatfile.com/Support this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Chris Best is the CEO of Substack, an email newsletter platform that lets writers send newsletters and charge subscribers a monthly fee. The platform — which I use for my Big Technology newsletter — is squarely in the middle of the battle over online speech, looked at by some as an alternative that will displace professional media.Best joins Big Technology Podcast to discuss his company's position in these speech battles, how he personally feels about the professional media, his investor Andressen Horowitz, and whether paid subscriptions are a better model than advertising.You can subscribe to my Big Technology Newsletter here: https://bigtechnology.substack.com/The OneZero story https://onezero.medium.com/the-moderation-war-is-coming-to-spotify-substack-and-clubhouse-9fe00672091bVisit our sponsor, Flatfile: https://flatfile.com/Support this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Eliot Brown And Maureen Farrell are the authors of The Cult of We: WeWork and the Great Start-Up Delusion. The new book digs into the rise and fall of Adam Neumann's WeWork. And though it's the story of one company, it's really a lens through which you can see all the markets' irrationality. The authors join for a macro discussion of the factors that led WeWork — a real estate company — to become the world's most valuable "tech" startup. And why it couldn't keep the show rolling. Check out the book: https://amzn.to/3Btv6XSVisit our sponsor, Flatfile: https://flatfile.comSupport this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nir Eyal is the bestselling author of Hooked and Indistractable. He joins Big Technology Podcast for a spirited debate over whether we're actually addicted to our phones, the ethics of app developers who use tricks to keep us coming back, and what to do about it. Please check out our sponsor, Flatfile: https://flatfile.com/You can find Nir's books here: http://geni.us/Indistractable and http://geni.us/hookedHere's an Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/And a distraction guide: https://www.nirandfar.com/distractions/And a schedule maker tool: https://nirandfar.com/schedule-maker/Support this podcast at — https://redcircle.com/big-technology-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy