Podcasts about Swedish

Per Åsberg Sommar is a senior advisor in the markets department at the Swedish central bank. In Per's first appearance on the show, he discusses his career as a central banker, the history of the Riksbank, evolutions in inflation targeting at the Riksbank, changes in the Sweden's central banks operating system, its new tool called the Deposit Requirement Facility, and much more. Check out the transcript for this week's episode, now with links. Recorded on December 12th, 2025 Subscribe to David's Substack: Macroeconomic Policy Nexus Follow David Beckworth on X: @DavidBeckworth Follow the show on X: @Macro_Musings Check out our Macro Musings merch! Subscribe to David's new BTS YouTube Channel  Timestamps 00:00:00 - Intro 00:02:08 - Per's Career 00:04:02 - Riksbank 00:09:07 - Inflation Targeting at Riksbank 00:11:56 - Riksbank's Operating System 00:15:39 - Certificate of Deposits 00:33:42 - Quantitative Tightening 00:36:42 - The Deposit Requirement Facility 00:45:38 - Other Central Banks and Demand-Driven Systems 00:58:16 - Outro

Crew put their bum on the Swedish: Coach talk, Roster talk, Christmas talk, Karaoke talk, and less! Get stuck in!0:00 - 15:31 intro15:32 - 31:00 coach talk32:00 - 40:00 we're back40:01 - 60:30 roster and outCheck links below: Disrespected: www.thedisrespected.comPursuit: @pursuityourselfHanif Abdurraqib: @NifMuhammadBird: @cgmaciel.bsky.socialCapyBrava: @capybrava.bsky.socialhttps://ahernandezart.comBecome part of the Discord family: discordecke.soccerSupporter Supply: https://www.supportersupply.co/  Code for free delivery:  upper90boyz (that's boys with a Z)Minnows: https://linktr.ee/minnowshttps://sirkbook.com/https://nordecke.com/Podcasts are available on Spotify, Apple Podcast, and all podcast apps. Now on YouTube, with video, and the faces!  Not seeing us somewhere? Email us Check us out on our Social Media Platforms and feel free to email us! We're totally literate and will 100% read anything you send, promise.Songs by Nick Tolford and Company https://ntac.bandcamp.com/track/boys-night-outSIGN UP TO BE PART OF THE NORDECKE!  Here - https://nordecke.com/Subscribe to our channel for more soccer content:-Email us:  podcast@upper90club.com-Follow us on Twitter: https://twitter.com/Upper90ClubPod-Like us on Facebook: https://www.facebook.com/groups/upper90clubpod-Follow us on Instagram: https://www.instagram.com/upper90clubpod/-Apple Music: https://podcasts.apple.com/us/podcast/upper-90-club/id1647214221-Spotify: https://open.spotify.com/show/1xnYAtnQ8tThdn5JWX6c24-Linktree: https://linktr.ee/upper90clubpod#VamosColumbus | #Crew96 | #Upper90Club | #R96TS#SoccerPodcast #Podcast #ColumbusCrewPodcast

Here we are having a relaxed chat with Mattias Dahl & Jessica Malmberg — a warm, funny, and honest conversation about how dancing can change a life.Mattias shares how he'd been convinced his whole life that he couldn't dance (because he was a drummer… apparently the Swedish dansband culture has "rules" on that), and Jessica opens up about being very shy — until August 16th, 2009, when they walked into their first dance class and everything shifted.We talk about dance as therapy: joy, community, and something that's good for both body and brain — and for Jessica, a way to be closer to the music she loves. We also explore dancing as a practice in taking up space, and what it's like to step out of an immersive place where you truly feel you belong (Herräng comes up as an example).Plus: their grounded advice — listen to your own limits, and don't chase levels and titles.Subscribe & ReviewFollow the podcast and leave a review to help me grow

The United States has captured Venezuela's President Nicolas Maduro and his wife and launched a “large-scale” strike against the country, according to US President Donald Trump. It follows weeks of heightened tension as the US president ramped up pressure on the Venezuelan leader. We get reaction from the US and wider region.Also in the programme: the Swedish workers trialling a “friendship hour” to combat loneliness.(Photo: Venezuela's President Nicolas Maduro holds Simon Bolivar's sword as he addresses members of the armed forces, Bolivarian Militia, police, and civilians during a rally against a possible escalation of US actions toward the country, at Fort Tiuna military base in Caracas, Venezuela, November 25, 2025. Credit: REUTERS/Leonardo Fernandez Viloria/File Photo)

In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman react to the unveiling of the U.S. Olympic roster for Milan and the team's “unfinished business” mindset, including the surprise omission of Jason Robertson. The guys break down the Swedish (30:21) and Finnish (34:49) Olympic rosters, the fallout from Connor Bedard (41:05) and Mark Scheifele (46:27) missing out, and growing frustration in Winnipeg as the Jets slide down the standings (48:41). They discuss the buzz around the Winter Classic in Miami and how the NHL can better capitalize on the event, and why any suggestion of special treatment around Brad Marchand is off base (55:38). The segment wraps with optimism around a fun, young Buffalo Sabres team chasing an 11th straight win (1:04:32), and a Final Thought on James Reimer's name resurfacing as a potential NHL goaltending option (1:07:45).Kyle and Elliotte answer your emails and voicemails in the Thoughtline (1:11:04). Today we highlight Nova Scotia's 3-piece rock back The Boojums and their track Burnin Up. Check them out here.Listen to all the 32 Thoughts music here.Email the podcast at 32thoughts@sportsnet.ca or call the Thought Line at 1-833-311-3232 and leave us a voicemail.This podcast was produced and mixed by Dominic Sramaty and hosted by Elliotte Friedman & Kyle Bukauskas.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates

A round-up of the main headlines in Sweden on January 2nd 2026. You can hear more reports on our homepage www.radiosweden.se, or in the app Sveriges Radio. Presenter/producer: Kris Boswell.

What if most marketing struggles have nothing to do with tactics and everything to do with clarity? In this episode of Unstoppable Mindset, I sit down with marketing strategist and global entrepreneur Sacha Awaa to explore why so many small businesses waste money on marketing that never works. Sacha shares how growing up across cultures shaped her approach to strategy, leadership, and customer connection. We talk about why understanding your audience matters more than any tool, how AI is changing speed to market without replacing human judgment, and why marketing should be treated as an investment rather than an expense. You'll hear practical insights on audits, go-to-market strategy, process building, and leadership decisions that help businesses grow with intention instead of noise. I believe you will find this conversation both grounding and useful as you think about how to build something sustainable in a crowded marketplace. Highlights: 00:09 – Hear how growing up across cultures shaped a broader view of leadership, communication, and business.10:11 – Learn why AI improves speed to market but still requires human judgment to work well.12:13 – Discover why not truly understanding your audience is the biggest reason marketing fails.19:22 – Understand what marketing strategy actually means beyond tactics, tools, and trends.27:51 – See what small businesses can borrow from enterprise companies without losing agility.46:09 – Learn why strong leaders know when to step back and let the right people lead. About the Guest: Sacha Awaa is a marketing strategist, entrepreneur, and co-founder of My Marketer Mentors, a fast-growing community designed to help small business owners cut through the noise and succeed with marketing that actually works. With a unique ability to blend creativity and data, Sacha has guided startups and small businesses in turning limited budgets into measurable results. Her career has been driven by a passion for helping entrepreneurs avoid costly mistakes, drawing on insights from both Fortune 500 playbooks and scrappy startup strategies. Through workshops, mentorship, and one-on-one guidance, she empowers business owners to find clarity in today's overwhelming marketing landscape. Sacha's own journey reflects the intersection of design thinking and strategic planning—leveraging both sides of the brain to unlock powerful growth. She believes that marketing isn't just about selling products, but about building authentic communities, which inspired her to create a peer-led space where entrepreneurs can learn from and support each other. Whether she's breaking down practical go-to-market frameworks, rethinking outdated marketing tactics, or sharing her personal story of resilience and innovation, Sacha brings both warmth and wisdom to the small business world. Ways to connect with Sacha: www.mymarketermentors.com https://www.linkedin.com/in/sachaawwa/https://www.instagram.com/uncomplicate__it/https://www.linkedin.com/in/sachaawwa/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:21 Well, hi everyone, and I want to welcome you to another episode of unstoppable mindset today. I your host Michael hingson gets a chance to talk with Sacha Awa, who is a marketing professional. She's going to tell us a lot about that I know, and she's a marketing strategist in general. She's an entrepreneur, and she's co founder of whoop I lost it there, my marketer my marketer mentors. So we'll learn about that as we go forward, if I don't get tongue tied anyway, Sasha, I want to welcome you to unstoppable mindset. We're glad you're here. Sacha Awaa  02:05 Yes, thank you so much. I'm really happy to be here. Well, why Michael Hingson  02:08 don't we start? I love to do this to have you start by talking maybe about the early Sasha, growing up, and just telling us a little about you. Yeah. Sacha Awaa  02:18 So I was born in Dallas, Texas, where my middle eastern dad and my European, Swedish mother collided. And then I grew up in the Middle East and migrated my way down south, down to the US, really, to attend college, where both of my parents went, and I have since stayed and been here. So I am sort of a, a, I guess, a global citizen in the sense that, you know, I, I, I travel a lot to my parents hometown and countries as well as, you know, have a base here in South Florida in the United States. And it's just really great to, you know, have that connection across the board, and I think it truly helps with work just, you know, working alongside and coming from different parts of the world, Michael Hingson  03:09 what do you think about the fact that you have lived in various parts of the world, and how that has really shaped the way you view working with people and viewing the job that you do. Sacha Awaa  03:22 Well, I think that when you are sort of that global citizen, and I think a lot of you know, my generation is having lived all over, it really creates that sense of truly understanding and being able to connect with folks all over just, you know, really the nuances of culture and you know, really how things sort of function and work in their in their country, and really being able to adapt it so it's not just, and I have clients globally. And you know, some clients are some, some people are like, Oh my gosh, it's so hard to do business in X country, or so on and so forth. And I think you just, you adapt, and you, as long as you're open to understanding how other people work and how they get things done, then I think it's a great fit for you to for you to be, for you to be doing that. Michael Hingson  04:11 Yeah, I think it's so important to have a broader perspective than so many of us do. I also think that, and know that traveling around the US, there are a lot of different kinds of attitudes and cultures, if you will, in different parts of the country, which is really cool, this country is large enough that it has that but then traveling to other countries has also allowed me to gain a broader perspective, which is why I asked the question. Because I agree with you. I think that there's so much to be gained by seeing and experiencing various parts of the world. Yes, it broadens your horizons in so many ways. Sacha Awaa  04:49 Yes, in so many ways. I couldn't agree more. Yeah, Michael Hingson  04:53 which is, which is really cool. So, so how long did you live in the Middle East? Sacha Awaa  05:00 I was in the middle east from when I was four months until I was, how should I say, until I was 16, and then came here for boarding school, and then later continued on and lived here. So it hasn't, it's, you know, I've probably spent a majority of my life in the US. But I think what's interesting is when you grow up at a young age, anywhere you really get into really having that foundation and that makes you who you are. Michael Hingson  05:34 Yeah, yeah. Well, how, why did you come back to the US when you were 16, or how did that work out? Sacha Awaa  05:43 I came for the purpose of education. Michael Hingson  05:46 Yeah, your parents were all in favor of that. 05:49 Yes, that's where they went to school. So they Michael Hingson  05:52 wanted you to get that that sense as well. I mean, you've certainly had 16 years almost of learning and so on in the Middle East, but it must have been quite a big difference coming to the US. Sacha Awaa  06:07 Yes, it was, but yeah, of course. I mean, it's when you're when you're at the tender age of 16. Yeah, you know, coming here and migrating anywhere away from your family, especially long distance, even though you're probably like, banging your fists on the wall and saying, I can't wait to leave home. You then have a rude awakening when that happens. Michael Hingson  06:28 Mm, hmm. Well, so are you so your parents still in the Middle East? Or how does that work? Sacha Awaa  06:36 No, my parents are. Well, they're between the Middle East, Europe and the US as well. They're all over Flin around, huh? Yeah. And they continue to do so well, Michael Hingson  06:48 which gives them a broader set of horizons about things. But they they do come and visit daughter occasionally, I gather, Sacha Awaa  06:57 yes, they do. And they come and they stay for two to three months at a time. So it's 07:01 great. Well, that's cool. Michael Hingson  07:04 And so what languages do you speak? Sacha Awaa  07:08 I speak both Swedish, English and Arabic. Michael Hingson  07:12 Okay, wow. So what? What prompted Swedish as part of it? Sacha Awaa  07:18 What prompted Swedish as part of it, my mother is Swedish. Michael Hingson  07:22 Oh, that's true. You said she was, didn't, yeah, yeah, yeah. Well, cool. So, so that gives you, certainly a plethora so next you have to learn an Asian language, and then you're going to really have a number of continents. Much less you could do Africa. 07:39 Yes, exactly. Michael Hingson  07:42 But that's, that's cool. So where did you go to college? Sacha Awaa  07:45 I went to American University in Washington, DC. Michael Hingson  07:48 Ah, okay, what did you study marketing, I assume. Sacha Awaa  07:52 No, actually, I studied, I studied graphic design. I mean, I eventually worked for advertising agency, but I was on the design side. Okay? Michael Hingson  08:02 And then you graduated. Did you get an advanced degree or just a bachelor's just a bachelor's degree that was enough to get you going, Yes. What did you do after you You graduated? Sacha Awaa  08:17 What did I do after I graduated? I worked in, I worked in two advertising agencies. I worked in a much smaller one that, you know, when you live in Washington, DC, you either work for the government or you have government contracts. Yeah, yeah. So I worked with government contracts and advertising agency backgrounds Michael Hingson  08:40 cool and you, you liked it. Sacha Awaa  08:46 I did. I worked as a graphic designer for about four years, and I switched over leaving graphic design because I just felt that it was really hard to be creative under pressure. Michael Hingson  09:01 Yeah. Well, yeah, but as you transitioned into doing more marketing things, that's pretty creative under pressure, isn't it? Yeah. Sacha Awaa  09:12 I mean, I guess marketing in general is just a lot of pressure to begin with, Michael Hingson  09:17 yeah, but still, but you, you certainly seem to do okay with it all. Sacha Awaa  09:26 I Yeah, and I think it's I'm always up for a good challenge. Michael Hingson  09:31 When did you go out and start your own company? Sacha Awaa  09:36 Started my own company, if you'd imagine, I graduated in 2003 and then I worked all throughout the years, and then I started my own company in 2022 Michael Hingson  09:46 oh so. Post somewhat, post pandemic, Sacha Awaa  09:50 somewhat in the midst of why did Michael Hingson  09:54 you decide to start your own company rather than just continuing to work for others? Sacha Awaa  10:00 I wanted to break the shackles and basically have my own freedom. Michael Hingson  10:08 And it's working out for you. Okay, Sacha Awaa  10:10 yeah. I mean, starting anything is tough, right? Michael Hingson  10:13 Yeah, yeah. But you like being an entrepreneur. I do. I love it. So what do you do in your own company? Maybe, what do you do different? Or what do you do that you didn't do when you work for others? Yeah, I think Sacha Awaa  10:30 everything that I learned in terms of working for other companies was really just, you know, my bottom line and focus is ensuring that small business owners and entrepreneurs survive and thrive in this environment, of, how should I say, survive and thrive in the environment, of, of what it's like to build a business these days. It's no longer that American dream in the 40s, 50s and 60s and the 70s, really. That made that was so much easier. I think the AI boom is making things a lot easier. To start a company again, but it's just, you know, it it's a different time, right? So owning any kind of business is a struggle. Michael Hingson  11:13 Why is AI making it easier? AI is Sacha Awaa  11:17 making it easier because AI has created platforms that can build a website in Six Minutes or Less versus, you know, I don't know, you know, I mean, it's, it's very, it's very different, you know, so, and I think it's, it's really speed and agility is what it is. It's speed and agility to market. You know, yeah, Michael Hingson  11:45 well, and with AI and all of it, it does. Do you find that it still makes mistakes, or that it may be a better way to put it, rather than it still makes mistakes? Maybe a better way to say it is that even with AI, you need to go in and tweak whatever it does so that it really comes out more like what you're specifically looking for. Yes, yeah, yes, yeah, because AI is great, but it isn't you, and it never will be. It's going to work at times to get closer to what you are, but still being able to go in and and tweak it is probably a very helpful thing 100% so that that makes a lot of sense. Yes, so you have been working now at this company. Talk about being under pressure, I mean now, but it's, it's, it's a self imposed pressure, so it's really not the same as what you would experience working for someone else, right? Correct, yeah. So Correct, yeah. So it's not really the same kind of pressure, not at all. You can make the pressure what you want it to be. Oh, yeah. Well, so what are the most common mistakes that you see small businesses making that you when, when you start to talk with them about marketing so on, what are the what are the mistakes that they usually make? Sacha Awaa  13:18 Oh, the it's, it's not necessarily mistakes that they make. I think it's just the lack of education of what people understand marketing truly is to really, then be able to develop out, you know what that could look like, right? Or you know how it would work for them. So it's just really, not truly understanding, you know, where they are in their business, maybe even doing the work of, you know, digging into, you know, who their customer audience is, and so on and so forth. So it really then becomes a struggle as to, you know, creating creating content for them to connect with. How should I say their audience? Because they have maybe a message that doesn't make sense to their audience, because they really haven't dug into the mindset. So I think really to answer your question, the biggest mistake that that small business owners make, and this is what I push all the time, is ensuring that you do the work of understanding who your audience is and connecting your product and service to that. Michael Hingson  14:28 So when you asked me, before we started about what the audience is like, and I said, it's really a general, pretty eclectic audience because of the way we do the podcast, that must have drove you crazy. 14:38 No, not at all, Sacha Awaa  14:40 because I think that in a medium like this is different, right? I mean, you probably deliver, you probably deliver a lot of content that makes sense for for a lot of people. And so, you know, I think that that that works in so many ways. Oh, so, in essence, kind of do understand who you're. Audiences in a way, Michael Hingson  15:01 yeah, well, as much as we can. But the other part about it is that in this podcast, having different kinds of guests with different kinds of messages, like yesterday, I talked with two people who are very religious and faith based. And I'm sure that there are people who aren't going to be interested in that, who listen to our podcast, they might listen to it. I hope they will, just because I think it's good to always hear other perspectives. But I do understand that sometimes people in the audience will listen to one thing and they won't listen to someone else and what they do, and I think that's perfectly okay, yes, because the kind of medium that we have exactly so I my background has has been since 1979 in sales. Okay, of course, we work very closely with marketing, and there's a lot of overlap and all that, but in looking at the people that you work with and so on, can you give us a story of maybe a company or someone who really overspent on a marketing campaign that they really didn't need to spend so much on their or a tactic where they just overspend without getting any real results. Sacha Awaa  16:27 That happens when there's a lack of understanding of, you know, jumping into something just because you think the world has told you that that's what you need, or, you know, you've been told, you know, this is what you should be doing. So in that sense, it makes it very hard because of the simple fact that they don't really they jump into making a mistake when it's not the right time for their business. And most of these sort of marketing agencies that are out there kind of focused on a one track setup so they don't really it then becomes a bad marriage. If that makes sense, you're meeting the you're meeting the client. You're connect a client is being connected to an agency at the wrong time, and it's it's just not where they should be as a as a business. Michael Hingson  17:26 So a company starts doing something in a particular way because someone told them to do it that way, but they don't get results. Then what happens? Sacha Awaa  17:36 Then they think marketing sucks, and that's the majority of who comes to me, you know, yeah. Michael Hingson  17:42 So when that happens, what do you do? Sacha Awaa  17:46 I have to rehabilitate them back into understanding that marketing does actually work. And that's when I build out my whole process and explain to them like, this is, this is how it actually works, you know, you just it wasn't the fault of, you know, the the business that you were working with. It was just the simple fault that you weren't ready and they didn't guide you in the manner that they should have. Michael Hingson  18:15 How do people take that, when you, when you, when you say that to them? Sacha Awaa  18:20 I wish I had met you, you know, before this happened. Because sometimes, you know, dependent, there can be a lot of money that's wasted, right? So, and that's really what the struggle is, and so, but then it automatically gains trust because they know that I'm not here to, you know, to just rip them off and tell them I'm going to TEDx your business and so on and so forth, when I'm actually really going to, you know, support them getting to where they need to get to. Have you Michael Hingson  18:58 had situations where you started working with a company, and you you thought you understood what was going on, but then when you started a campaign, it didn't work either, and you had to punt, as it were. Sacha Awaa  19:10 Well, I always tell them, you know, we have to test and learn, and that's what marketing is all about. So it's going through those motions, and they have to be open for it, but what I do when I test and learn is that I don't throw money out. I make sure I dip our toes in very cautiously to then, you know, make sure that we build accordingly. 19:33 Yeah, yeah. It is. It Michael Hingson  19:37 isn't an exact science, as it were, but it is certainly something that, when you understand it, you know, you know generally how to proceed. And there's a lot of Troy that has to go on. And so it's not magic. But by the same token, it is a process, yes, and I think most people don't really understand. Marketing, they don't understand exactly what it is that you really do that helps companies grow. And maybe that's a way to ask that question. So what? What really, when it comes down to it, is marketing, and what do you do? Sacha Awaa  20:16 Yeah, so think of I'm a strategic I'm a marketing strategist, whereby I really look at a company in terms of what products and services they've created, who they've created for, and then how do we go to market, and where do we find their audiences at a high impact, low cost? So that's essentially what I do, is maximize their dollars spent just based on making sure that their foundation is in a good place. Have I confused you even more? Michael Hingson  20:45 No, no, not at all. Okay, good, but, but I understand it. So yeah. And I think that that it, it really is important for people to be aware that, that it is all about trying to, well, in a lot of senses, you're educating the people you work with, but through and with them, you're also educating the rest of the world about what these people have to offer, and showing that it's a valuable thing and and that's something that, Again, that's what marketing really is all 21:20 about, yes, absolutely. Michael Hingson  21:24 And so it's important to understand that it is a that it is a give and take. It is a process, and it doesn't happen all at once. One of my favorite examples still continues to be, and you're probably familiar with the case was it back in 1984 when somebody put poison in one bottle of Tylenol and yes, and within a day, the president of the company jumped out in front of it and said, We're going to take every bottle off the shelf until we Make sure that everything is really clean. What a marketing campaign by definition. That really was because he was he was building trust, but he was also solving a problem. But I think the most important part of it still is that he was building trust. And I'm just amazed at how many people haven't learned from that. And when they experience a crisis, they they hide rather than learning how to get out in front of it. Absolutely, I couldn't agree more. How do you deal with that? Sacha Awaa  22:32 Um, I don't know. Sometimes I ask myself why I didn't get a degree in psychology as a second major? Michael Hingson  22:39 Yeah. Yeah, it is. It is amazing. But, well, you got to do what you got to do? 22:49 Yeah? Absolutely, right. Michael Hingson  22:52 So what's the first thing that a company should do to make sure that their marketing dollars are really being well spent, Sacha Awaa  23:02 make sure that their marketing dollars are being well spent. And it really goes back to the foundation, ensuring that they really know what their mission and their vision and who they're actually talking to, because if they're creating content that is is not aligned with the pain point of who their audience is, then you've completely missed the beat. Michael Hingson  23:22 And I'm assuming that you find a lot of people who haven't really thought nearly enough about their vision and their mission, and who haven't really learned to understand what their audience 23:32 is. Oh yeah, 100% Michael Hingson  23:36 so what do you do to fix that? Sacha Awaa  23:39 What do I do to fix that, um, that's when I go through my, my, my three part process, in the sense of, I really take a look at, what's the word I'm looking for, understanding, you know, again, like the foundation, I come in and I do an audit, and I really look into, you know, the details of, you know, how they've set up, how they haven't set up, what they've been doing, you know, that hasn't worked for them, and so on and so forth, and really moving through that process, you know, Michael Hingson  24:17 yeah, Do you? Do you find that you often surprise customers because they thought they knew what they were doing, they thought they understood their mission and their audience, and oh, 24:30 they do all the time. 24:32 They're just surprised, Sacha Awaa  24:33 yeah, I mean, they definitely think that they know what they're talking about, you know? And sometimes it's it's difficult to to unpack that, you know, with clients, but it works out in the end, Michael Hingson  24:49 yeah, it's all about education and teaching, and as long as they're willing to learn, which is, of course, part of the issue. Have you had some people that no matter what you tell them, they just refuse to. Buy into what they really need to do to improve, Sacha Awaa  25:04 to try and see if I can make sure that when we're having the initial setup, to ensure that, you know, it's a good fit for both of us that we, we, we make sure that, you know, in general, it's a good fit, right? And so I tend to, I tend to try and hope to have that interview process that that makes it work in the end, right? So, more than not, I'm, I'm pretty I'm pretty accurate with it. But of course, you know, we can always make mistakes, and I have, you know, I have yet to, to let go of a client. But you know, sometimes you have to, you have to allow the client to to, you know, to guide you. But then, you know, I always am Frank in the beginning that, you know, this is what we're going to be working with. This is what we're set up to do so on and so forth. And, you know, if there's pushback, I feel it in the beginning, you know, and I tell them how I work, and they tell me how they work, and we just hope that it becomes a good marriage. Michael Hingson  26:23 Ultimately, it's all about education. And I gather, since you said you've never had to really let go of a client that you've you've been successful at working out some sort of an educational process between the two of you. Yes, because that's really what it's what it's all about. Yeah, I'm assuming that you've learned things along the way too. Sacha Awaa  26:49 I definitely have learned things along the way. Yes. Michael Hingson  26:53 Do you find that sometimes customers, or a customer of yours really did know more of what they were talking about than you thought? And you had to adapt. Sacha Awaa  27:03 Those are a blessing when they when, when they have that. So I'm always open for that, and I think that that's great when they've done the work, you know, yeah, Michael Hingson  27:16 but they've obviously done something that brought them to you, because they were or they felt they were missing something, I assume, yes. So again, it's, it's a learning experience, and I think that's so important, that that that we all learn. I know for me in sales, I figure I learned from every customer that I have ever had, and whenever I hired someone, I told them, at least, especially at least for the first year, you need to think of yourself as a student. Your customers want to teach you. They want you to be successful, as long as you develop a mutual trust and in and ultimately, you have to be a student to understand them, and let them teach you what they do, and so on. Then you go from there, Sacha Awaa  28:07 100% 100% I couldn't agree more, Michael Hingson  28:11 and it's so important to do that, and it makes for a much better arrangement all the way around. When that happens, doesn't 28:18 it? Yes, it does Michael Hingson  28:22 so fortune 500 companies tend to have strategies they've used, and that's probably what brought them to the point where they became fortune 500 companies. But what are some of the strategies, maybe, that they have, that smaller companies can adapt to? Well, it's Sacha Awaa  28:41 interesting that you asked that you asked that because I worked for a fortune 1000 company. I mean, I worked for the New York Times, and what I really have been excited about leaving them and going into the startup world is the simple fact that enterprises have processes and systems in place that startups don't. And that's what's so interesting, is that, you know, while a startup is beautiful chaos and they have more speed and agility to get to market, they just don't have the process, the practice of the processes in place to really be organized to get to market. So that was really one thing that I brought into, into the system, to be able to help support Michael Hingson  29:30 so for example, what are some of those Sacha Awaa  29:34 processes, you know, creating road maps, go to market strategies, you know, digging into systems. And what really tends to happen at startups, it's just like, go, go, go, go, go, just get market. You know, Michael Hingson  29:50 that doesn't work necessarily at all, because even if you're successful, if you don't have a system in place, do you. Really end up figuring out what it was that made you successful? 30:04 Yes, absolutely. Michael Hingson  30:07 So there is, there's a lot of value in in putting processes in place in terms of documenting what you do. Yes, and documentation is a very key part of it, I would think, yes. Because if you do that, then people, or you, when you go back and look at it, can say, Oh, this is what I did, and this is this worked. So we ought to continue that process, yes, 30:37 for sure, for sure, for sure. Michael Hingson  30:41 So the other part about it is, though, that some of these processes may may cost a bunch of money. How do they implement some of these without breaking the bank? Sacha Awaa  30:55 How do they without breaking the bank? In Michael Hingson  30:57 other words, it's going to cost to put processes in place. How do you convince business people, or how do they realize they can do it without losing all their money and just getting a marketing plan going? Sacha Awaa  31:13 I hope that they get in touch with, you know, somebody like me that can really help them through that process and really just, you know, guide them along the way and and support them in that sense, right? So it's a risk listen like with everything that you take in life, with any a vendor that you work with, with any support system that you have, it's a risk that you take to ensure that you know, it is, it is a it is a good marriage at the end of the day. That's why, when I sign up with clients, I ensure that, you know, I guide them along the way to, you know, support what they're doing, understanding that, you know, they may be bootstrapped from a budget standpoint, so it's going in slowly, giving them a proof point that, you know, hey, this is working. And then moving from there, Michael Hingson  32:07 yeah, so you have checkpoints along the way so that they can see that they're making progress. 32:13 Yes, exactly, yeah. Michael Hingson  32:16 And then, by doing that, they gain more confidence. Yes. But it is, it is just, it is a process, and marketing is a process. And we, we all need to really understand that. 32:34 Yes, I Sacha Awaa  32:35 completely agree, you know, but it's an exciting thing, and if clients start to stop, start, stop, to look at it as a line item, but rather an investment. They will, they will see the difference in that. Michael Hingson  32:50 Yeah, that's really the key. It's an investment, and they need to recognize that. And yeah, I'm sure that's part of what you have to teach. Yes, people take that pretty well? Sacha Awaa  33:03 Um, it's not that they take it well immediately. They have to, they have to adapt to it. And, you know, it's, it's once they see that it works, then, then they can feel comfortable about it. You know? Michael Hingson  33:19 Yeah, yes. So can you share a story where a small business applied, maybe the large business approach to branding and so on and experience growth? 33:38 Let's see that question again. Michael Hingson  33:40 Can you share a story where a small company applied a big brand approach and did see growth, Sacha Awaa  33:51 where they applied a big brand approach and they did see growth when you say brand? Are you talking about changing logos, like all that kind of stuff. Michael Hingson  34:02 Well, I don't know that's why. I was wondering if you had a story where somebody looked at a major company and they said, Well, we like what these people are doing. We're going to try to apply that to our business. And they did it with your help, and they were successful. Sacha Awaa  34:22 Um, so, like, so, as I mentioned, like, logos and stuff like that. Okay, that what you mean, like, from a brand. I just want to make sure I understand what you mean by, well, brand, Michael Hingson  34:36 I'm I'm open. That's why I wanted to get your sense of so big companies are successful for one reason or another, and so I was looking for maybe a story about a smaller company that adopted what a bigger company was doing, and found that they really were able to experience growth because of adopting whatever it was that they did. Sacha Awaa  34:59 Yes. Yes, so Well, I think that the audit is the most important part in the beginning, and it's focusing on that audit to ensure that they're in the right place for growth, and that's why we do that work, to make sure that we set them up for success, right? And that, to me, is extremely important, because if that work isn't done, then, then it can be set up to fail. You know, Michael Hingson  35:34 when you say audit, you mean what? Sacha Awaa  35:38 So I look at their their previous marketing history. I look at their mission, their vision. I really dig into who they think is their ideal customer profile. And then, lo and behold, we find out that there's a multitude of different customer profiles that they haven't even thought to look out for, you know? Michael Hingson  35:57 And so then your job is to help guide them to bring some of those other customer potentials into what they do. 36:05 Yes, exactly. Michael Hingson  36:09 So when you're helping a company develop a strong go to mention go to market strategy, what are some of the key elements that you you put in place and that you you you invoke Sacha Awaa  36:24 the key elements that I put in place, it really goes back to really doing the work on who their customer is. Because a lot of, like I said, it goes back to the beginning of what you asked me, What's the biggest mistake? The biggest mistake is that they don't really, truly uncover who they're targeting. They really, they really don't, you know, a lot of companies don't, even enterprise companies don't. Michael Hingson  36:44 So what is the process that you use to get people to recognize and put process, put procedures in place to really experience growth, so that you discover that they don't know their their customer base, for example, like they should, or the way they're they're speaking to their customer base, isn't necessarily the best way to do it. What are, what are some of the procedures and the processes that you actually put in place that help move them forward in a positive way? Yeah. Sacha Awaa  37:18 So you know, when, when we look into the audit. You know, we we really get their content in a good place. We really tighten up their mission. We tighten up their vision. We really expand on who their customer profile is. We make sure that all of their marketing tech is connected so that they can track a lead in through the funnel, from from from the lead to the final sale. And that's that's really important, you know. So that's really, that's really where we start. And then whatever we uncover from the, how should I say, from the audit, then we start to put, and every business is different. And then we really start to put implement and implementations in place to build from, and that becomes the ground up. Michael Hingson  38:09 And how, how long do you typically work with a company? They come to you and they have a problem or whatever, is there kind of any sort of average amount of time that you end up spending with them, or is it a kind of ongoing relationship that lasts a long time? Sacha Awaa  38:26 Project Based clients, and then I have clients that are sort of, you know, have been with me since day one. Marketing never stops. So as long as clients understand that, then, you know, we keep moving. It's the heartbeat of every company, right? Michael Hingson  38:47 So you continue to work with them, and you continue to create and run their marketing campaigns. Yes. How many people do you have in your company? Sacha Awaa  38:58 Um, I am a solopreneur, and I contract people depending on the clients that I bring in. So I also help with other solopreneurs. So that's, that's how I have managed to to make it work, because it will be difficult to keep people on staff if I don't have work for them, right? Yeah, right. Michael Hingson  39:16 Yeah, right. But, but you bring people in so that works out. Well, do you have customers outside the US, or is it primarily in the US? 39:28 They're global. Michael Hingson  39:29 They're global, okay, yeah, yeah, the value of video conferencing, right? 39:36 Exactly, exactly, exactly. Michael Hingson  39:40 So say the pandemic has helped in in fixing some things anyway, or enhancing some things, 39:46 I think so, Michael Hingson  39:49 yeah, I know zoom has become a lot better because of the pandemic as a video conferencing tool. Yes, it's more accessible than most. Which is which is really pretty good. 40:00 But, yes, Michael Hingson  40:03 but it's, I think that that we're, we're seeing the value of it. Do you, which brings up a question a little bit away from marketing, but how do you think that the entire working world is, is changing? Do you think that there, there are a number of companies that are recognizing more the value of hybrid work, whereas people can spend some of their time working at home, as opposed to just having to come into an office every day. Or do you think we're really falling back on just being in the office all the time? Sacha Awaa  40:38 Some people want to go back into the office. I think that they missed the point of of the hybridness of being able to, you know, to connect with people that I really give somebody the opportunity overseas, that can really support them. So I think a majority of people pre covid were maybe not as open. And I think they're, they're very much open to it now, Michael Hingson  41:05 and so you're seeing more people work in a more hybrid way, exactly, yeah, I I'm glad to hear that. I think it's, it's so important. I think that we're seeing that, that workers are happier when they they are in an environment that they're really comfortable in. And the reality is, while offices are great and there's a lot of value and people spending time with each other in the office, that doesn't work all the time or shouldn't work. Yeah, it's true, so it's nice to see some changes that that will help that, yes, exactly, does AI help all that in any way? Sacha Awaa  41:51 Oh, I mean, there, there are some things that AI can help with. But, I mean, from a connect to, it's, it's really maybe platforms that help you connect, that help you get, you know, the job done that maybe assimilate you being together, you know, and and, you know, brainstorming and so on and so forth, right, right? 42:11 So, what Michael Hingson  42:14 do you think about the people who say that AI is going to take away so many jobs? Sacha Awaa  42:19 I don't think that it's going to take away so many jobs. I think the people that focus on jumping on the bandwagon of AI and ensuring that they make their job a lot better with AI are the ones that are going to survive with AI. Yeah, yeah. Michael Hingson  42:36 We had someone on the podcast about a year ago, who pointed out that AI will never take away anyone's job. It's people that will take away jobs and they'll give to AI without finding other opportunities for the people who are potentially being displaced. But in reality, that AI still is not going to do everything that a person can do. So Sacha Awaa  43:03 you Yeah, there's going to be things that AI can never do. And I think that that is great, you know? I mean, I think people are going to look more for authenticity than, you know, focusing on what is not real, right? I think, I think, you know, people are so scared that it's going to backlash. I actually think that it's going to showcase that we, we need things. We need certain things, right? Yeah, yeah. Michael Hingson  43:44 Well, and I've talked about it here, but one of my favorite interesting things about AI is, when I first started hearing about it, I was talking to a couple of teachers who said that, well, AI is just going to make life really difficult because students are just going to let AI write their papers, and students aren't going to learn anything. And and I asked, What are you going to do about that? Well, what can we do? We we're working on programs so that we can try to figure out whether AI wrote the speech or the or the paper, or they wrote the paper. And that got me thinking, and I finally realized what a wonderful opportunity AI is providing. So you assign a paper for a class of students, and the students go off and do their papers. A lot of them may use AI to do the paper, but if you're concerned about whether they've really learned from the experience. The way to handle it is let everyone turn their papers in, then take a day and let the students in the class each have like a minute, get them up in front of the class and say, now defend your paper. You'll find out very quickly who knows what? Sacha Awaa  44:58 Yeah, it's. True, and they are saying that more people that are using AI, it's actually like hurting their brain from becoming creative, right? Michael Hingson  45:09 Well, I I use AI, but I use AI to perhaps come up with some ideas that I hadn't thought of, but I still create the article or create the paper, because the only way to do it, I think AI is great at coming up with some possibilities that maybe we didn't think of. But yeah, it still needs to be us that does it. 45:31 I completely agree. I couldn't agree more, yeah, and that works. Yeah, for sure, for sure. Michael Hingson  45:40 So when, when startups start launching and doing things, what are some of the common mistakes that they make? Sacha Awaa  45:56 They rush to get to market, and they don't do the foundational work that we chatted about, and then that can really, that can really have a major pushback on them. Michael Hingson  46:13 Are there others that you can think of? There are other things that companies ought to do that they don't Sacha Awaa  46:21 organizational, creating project plans. But it's at its core, you know? I mean, if they, if they rush to get somewhere, and it doesn't turn out to work in the end, it's because, you know, they haven't done the work to really ensure that they're in a good place before they start spending money. You know, Michael Hingson  46:47 companies need to to have leaders and visionaries. How would you define a leader? 46:54 How would I define a leader? Sacha Awaa  46:58 Well, that's a little bit of a loaded question. I would define a leader who understands that they are as strong as who they bring on to support the growth of the company and their ability to know when to take a step back, because they're the founders, and to allow whoever they brought on to help them grow. If that makes sense, it does, yeah, because a lot of the times people hire somebody and they're and they just do the work for them, but it's like, why have you hired them? You know, Michael Hingson  47:43 I think that one of the key attributes of any leader is to know when as to learn your people and know when to step back and let somebody else take the lead because they happen to have more of a talent to do a particular thing than you do 100% I think that is so crucial, because so many leaders 48:06 don't do that. Yep, I completely agree. Sacha Awaa  48:12 They don't. They don't do that at all, you know? Michael Hingson  48:15 Yeah, I you know. And there's a big difference between being a leader and being a boss. 48:22 Yes, absolutely. And Michael Hingson  48:24 I, you know, I always tell every person that I ever hired, my job is not to boss you around. You convinced me that you could do the job we're hiring you for, but my job is to use my talents to help you be more successful, and you and I need to figure out how to make that work. How do we use each other's talents to do the things that you need to be successful? 48:48 Yes, exactly. Michael Hingson  48:51 I don't think that all that many people tend to do that, and they really should. 48:56 Yes, yes. I couldn't agree more. Michael Hingson  49:01 Well, there are a lot of tools and tactics available that people can use. How do you decide to use what in a particular stage of growth or to help people move forward? Sacha Awaa  49:14 It really is just dependent on, on, on their business and their industry and that's what makes it unique to just to focus on, you know, because the same industry could, should, just could have different needs, right? So it's, it's understanding what their needs are that you then assign that to particular tools that help them with growth and so on and so forth. Michael Hingson  49:43 Yeah, that that clearly makes sense. So there's a lot of noise and lot of distractions in marketing. How do you recommend cutting through the noise and focusing on what really matters in any given situation? Um, Sacha Awaa  50:06 what really matters in any given situation? Michael Hingson  50:10 So there's, again, there's there. There's so many ways to get distracted. How do you how do you help to keep people focused on the job at hand, whatever that is to to ignore distractions and focus. Sacha Awaa  50:27 So I guess distractions can come in many different packages. So it's really understanding how those distractions are and what they mean to the company. So just depending on them on that. It's, it's, it's really offering up whether that distraction is important, you know what I'm saying, or if it is, you know, something that is just something to bypass, or if it's noise, so it's really kind of analyzing the worth of spending time and effort on it. Michael Hingson  51:05 How do you get people to get past focusing on those distractions, though? So I mean, you're right and all that you've said, but how do you get people to to recognize what they really need to do in any given situation? Um, Sacha Awaa  51:23 it's really the analysis of of throwing back data to them. So it's like, okay, so this is a distraction. What does this mean to the company? You know, how can we leverage this or not leverage this? Does it make sense, or are we wasting time focusing on think it's just reasoning, right? It's logical reasoning with any type of distraction, whether it's business or personal. Michael Hingson  51:48 Yeah, I know for me, when I worked for a company a number of years ago, I was the first person into the office, because I sold to the east coast from California. So I was in the office by six, and I had two to three hours that I could focus on doing all the phone calls and the other things that I needed to do, because it was nine o'clock on the East Coast, and I started to observe after a while, not so much for me, but when other people started to arrive, they spend time chatting and all sorts of stuff like that. And sometimes I would get interrupted, and it slowed things down. But people chatted and didn't focus as much for quite a while on whatever it is that their job responsibilities required them to do. Yeah, and of course, that's a distraction. It's an interesting distraction of just communications. But still, I never saw that. The company did a lot to get people to really focus. They did some things. They put some procedures in place, for example, where you could see how many phone calls you made in a given day. Yes, some people took that to heart, but a lot of people didn't, and the bottom line is they continue to be distracted. Sacha Awaa  53:14 Yes, it's true, but I think, I think then what, what that what that becomes, it's, it's the personal characteristic. 53:26 Yeah, they have to solve for Michael Hingson  53:30 that they didn't have to solve for. But if you were the leader of a company where you saw some people who were doing that, what would you do? How do you get them to understand, Sacha Awaa  53:44 how do I get them to understand Michael Hingson  53:46 that they need to focus? And how do you help them focus? Sacha Awaa  53:51 I think that's out of my paycheck. Hopefully they have a psychologist back Michael Hingson  53:56 to getting that degree again, right? Sacha Awaa  53:59 Yeah, you know, I mean, like, there's only so much that I can do honestly, you know, 54:06 yeah, yeah, Sacha Awaa  54:11 there really is only so much that I can do in the arena of supporting people, You know, 54:17 right, yeah. Michael Hingson  54:20 So if you encounter an overwhelmed business owner who's trying to create a clear marketing path to do something and they feel overwhelmed, what kind of advice would you give them Sacha Awaa  54:39 that it's natural to feel overwhelmed, Michael Hingson  54:44 and but, but they feel overwhelmed. How do you deal? How do you fix that again? Sacha Awaa  54:50 I mean, I'm somebody that focuses on marketing, so it would be, it would be out of my, my core scope, to be honest. You know? I mean, I just. You know, I can talk them through a certain amount of things, but like, you know, I mean, I can't really change somebody's personality, and it's either, you know, I can guide them in one direction as to, like, what is going to hurt or make or break their company. But I'm not an organizational psychologist. I think that that would be a really good question for an organizational psychologist versus a marketer, 55:21 okay, you know, yeah. Michael Hingson  55:24 Well, if people want to reach out to you and engage you in terms of your services and so on, how do they do that? Sacha Awaa  55:32 Yeah, so you can find me on LinkedIn. It is Sasha Awa. And then can you spell that S, A, C is in Charlie H A, and then the last name is a W, W, A, and my website is S A M, as in Mary G, as in George H Q, so headquarters.com Michael Hingson  55:52 so it's S A M, G, H Q, H 55:57 Q, exactly.com. Yes. Michael Hingson  56:02 And they can reach out to you through the website, and, of course, on LinkedIn and so on. 56:06 Yes, exactly. Well, we've Michael Hingson  56:09 been doing this a while, but do you have any kind of final words of wisdom and things that you want to say to the audience here to get them thinking and maybe reach out to you? Yeah, yeah. Sacha Awaa  56:20 I think, you know, marketing isn't as complicated as it's made out to be. It is. It is loud and noisy. But you know, there are, there are marketers that are here to support you on complicated and to really support your growth. So really lean on them and and and trust in the process Michael Hingson  56:46 and through that, they'll grow exactly well. Sasha Sacha, I want to thank you very much for being with us today. This has been a lot of fun, and I appreciate it, and I appreciate your time. And I urge all of you to when you're thinking about marketing and growing your business, Satya is a person who can help with that clearly. So hopefully you'll reach out. I'd love to hear from you. Love to hear your thoughts about today. Feel free to reach out to me. At Michael H i@accessibe.com that's m, I, C, H, A, E, L, H, I, at, A, C, C, E, S, S, i, b, e.com, love to hear from you and get your thoughts and for all of you and such as you as well, if you know anyone else who might ought to be a guest on our podcast, love to get introductions to people and wherever you're observing the podcast today, Please give us a five star rating. We really value your ratings. We value your thoughts and your your ratings and your opinions are what keep us going. So we really appreciate you giving us those and for you again. Sacha, I want to thank you for being here. This has been a lot of fun. So thank you. 57:58 Thank you so much. Michael. I really appreciate it. Michael Hingson  58:06 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

ABOUT THE EPISODE:When Jennifer Ollis Blomqvist discovered Motivational Interviewing (MI) in a Swedish women's prison 25 years ago, she found more than a therapeutic technique—she discovered the antidote to professional burnout and the foundation for every meaningful conversation in her life. Now an MI expert and trainer who works with everyone from incarcerated individuals to parents navigating their children's substance use, Jennifer brings a refreshing perspective on how this evidence-based approach transforms not just our difficult conversations, but our entire energetic contract with change itself.In this conversation, Jennifer and I explore the delicate dance of supporting autonomy while maintaining boundaries, why school refusal might actually be a sophisticated form of communication, and how motivational interviewing becomes the connective tissue between love and limits. Her renowned book, "Lighthouse Conversations: Being a Beacon for Teens," will give you a practical framework for illuminating pathways without forcing direction - a critical distinction when your child's choices feel increasingly difficult to understand.When you listen, you'll discover:• Why sharing responsibility for change prevents parental burnout and creates more durable outcomes than attempting to architect your child's recovery alone• How to navigate the cognitive friction between supporting autonomy and maintaining safety boundaries—including the counterintuitive power of "doing nothing" as an active intervention• The critical difference between rolling with resistance versus reinforcing it, and why your nervous system's response matters more than your words• How motivational interviewing grows with you through different life stages—from negotiating with toddlers to supporting aging parents—making it the most versatile tool in your communication repertoire• Why school refusal might be your child's way of telling you they don't fit the institutional mold, and how MI can help you excavate the real issues beneath the  resistance you see at surface levelEPISODE RESOURCES:Lighthouse Conversations: Being a Beacon for TeensJennifer's websiteEmail: jennifer@novovia.seTelephone: +46 736 - 19 54 46This podcast is part of a nonprofit called Hopestream CommunityGet our free, 4-video course, Hope Starts Here, and access to our Limited Membership hereLearn about The Stream, our private online community for momsFind us on Instagram hereWatch the podcast on YouTube hereDownload a free e-book, Worried Sick: A Compassionate Guide For Parents When Your Teen or Young Adult Child Misuses Drugs and AlcoholHopestream Community is a registered 501(c)3 nonprofit organization and an Amazon Associate. We may make a small commission if you purchase from our links.

learn essential vocabulary related to school supplies

Fluent Fiction - Swedish: Cold Collaboration: A New Year Design Breakthrough Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2026-01-01-23-34-02-sv Story Transcript:Sv: Emil och Sofia satt vid ett litet bord i hörnet av det mysiga kaféet på Södermalm, Stockholm.En: Emil and Sofia sat at a small table in the corner of the cozy café on Södermalm, Stockholm.Sv: Kaféet var fyllt med ett svagt sorl av samtal och doften av nybryggt kaffe.En: The café was filled with a gentle murmur of conversations and the scent of freshly brewed coffee.Sv: Utanför föll snöflingor mjukt mot marken, och ett tunt lager av vit snö täckte trottoarerna.En: Outside, snowflakes fell softly to the ground, and a thin layer of white snow covered the sidewalks.Sv: Det var nyårsdag, och fastän de flesta var lediga, måste Emil och Sofia arbeta.En: It was New Year's Day, and although most people were off work, Emil and Sofia had to work.Sv: Deras projekt hade en tajt deadline, och de ville ha det klart till presentationen.En: Their project had a tight deadline, and they wanted it ready for the presentation.Sv: Emil, en noggrann grafisk designer, drömde om att starta sin egen designfirma.En: Emil, a meticulous graphic designer, dreamed of starting his own design firm.Sv: Sofia, en energisk projektledare, kämpade med att balansera arbete och privatliv.En: Sofia, an energetic project manager, struggled with balancing work and private life.Sv: De arbetade flitigt på sina laptops.En: They worked diligently on their laptops.Sv: Båda visste att denna design vore avgörande.En: Both knew that this design would be crucial.Sv: Emil ville bevisa sig själv och sitt värde.En: Emil wanted to prove himself and his worth.Sv: Sofia ville säkerställa att projektet var klart i tid, men också att hon kunde hantera sin tid bättre det kommande året.En: Sofia wanted to ensure the project was finished on time, but also that she could manage her time better in the coming year.Sv: Men plötsligt uppstod problem.En: But suddenly, problems arose.Sv: I misstag hade de kommunicerat fel detaljer.En: By mistake, they had communicated the wrong details.Sv: Designen passade inte kundens krav, och de hade inte mycket tid kvar.En: The design did not meet the client's requirements, and they didn't have much time left.Sv: Spänningen steg mellan dem.En: Tension rose between them.Sv: Emil såg på Sofia och visste att de behövde agera snabbt.En: Emil looked at Sofia and knew they needed to act quickly.Sv: "Vi måste fixa detta tillsammans," sa han bestämt.En: "We have to fix this together," he said firmly.Sv: Sofia nickade, även om hon vanligtvis var den som höll i tyglarna.En: Sofia nodded, even though she was usually the one who held the reins.Sv: "Okej, vi gör det," svarade hon och insåg att hon behövde lita mer på Emils designexpertis.En: "Okay, let's do it," she replied, realizing she needed to trust more in Emil's design expertise.Sv: De arbetade hela natten, löste problem, och lyfte fram de bästa delarna av varandra.En: They worked through the night, solving problems and bringing out the best in each other.Sv: Emil kompromissade, medan Sofia lärde sig att delegera mer.En: Emil compromised, while Sofia learned to delegate more.Sv: De kombinerade sina styrkor, och när morgonen kom, var projektet klart.En: They combined their strengths, and when morning came, the project was completed.Sv: Deras chef var imponerad.En: Their boss was impressed.Sv: "Fantastiskt jobb!"En: "Fantastic job!"Sv: sa han glatt.En: he said happily.Sv: Presentationen gick bättre än väntat och projektet godkändes med applåder.En: The presentation went better than expected and the project was approved with applause.Sv: När de lämnade kaféet, reflekterade Emil och Sofia över det gångna dygnet.En: As they left the café, Emil and Sofia reflected on the past day.Sv: Emil kände sig säkrare än någonsin om sina förmågor.En: Emil felt more confident about his abilities than ever.Sv: Han började planera sitt nästa steg mot en egen designfirma.En: He began planning his next steps toward his own design firm.Sv: Sofia insåg att hon behövde bättre balans och funderade på att omstrukturera sin roll.En: Sofia realized she needed better balance and considered restructuring her role.Sv: Det var en ny början för dem båda, och i vinterkylan kändes deras framtid lite varmare och ljusare.En: It was a new beginning for them both, and in the winter cold, their future felt a little warmer and brighter. Vocabulary Words:murmur: sorlmeticulous: noggranndeadline: deadlineenergetic: energiskbalance: balanseraprivate: privatrequirements: kravtension: spänningreins: tyglarconfidence: förtroendecompromise: kompromissadelegate: delegeraimpressed: imponeradpresentation: presentationapplause: applåderreflected: reflekteradeabilities: förmågorconsidered: funderarestructuring: omstruktureracozy: mysigbrew: bryggastruggled: kämpadecrucial: avgörandearose: uppstodfirm: bestämtexpertise: expertiscombine: kombineraapproved: godkändesfantastic: fantastisktbeginning: början

Fluent Fiction - Swedish: Lost in the City Snow: A Photographer's Redemption Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2026-01-01-08-38-20-sv Story Transcript:Sv: Det var en kall januarimorgon.En: It was a cold January morning.Sv: Snön hade lagt sig som ett tjockt täcke över Stockholm, och den frusna vinden svepte genom stadens gator.En: The snow had settled like a thick blanket over Stockholm, and the freezing wind swept through the city streets.Sv: Mikael, med sin fingrar som var stela av kyla, stapplade in i Stockholms polisstation.En: Mikael, with fingers stiff from the cold, stumbled into Stockholm's police station.Sv: Han bar på en tung börda - inte bara hans fysiska trötthet, utan också en känsla av förlust.En: He carried a heavy burden—not just his physical exhaustion, but also a sense of loss.Sv: Hans kamera, med bilderna från norra Sveriges vildmark, var borta.En: His camera, with the pictures from northern Sweden's wilderness, was gone.Sv: Inne i polisstationen var det fullt kaos.En: Inside the police station, chaos reigned.Sv: Det var Nyårsdagen och folk trängdes för att rapportera sina egna katastrofer.En: It was New Year's Day, and people crowded in to report their own disasters.Sv: Mikael tog av sig sin tjocka mössa och kände hur värmen sakta började återvända till hans kropp, men han visste att han inte hade mycket tid innan hans kropp började ge vika.En: Mikael took off his thick hat and felt the warmth slowly returning to his body, but he knew he didn't have much time before his body began to collapse.Sv: Han såg sig om efter Astrid, en polis han träffat förr.En: He looked around for Astrid, an officer he had met before.Sv: Hon hade hjälpt honom tidigare, och han hoppades att hon skulle göra det igen.En: She had helped him previously, and he hoped she would do so again.Sv: Efter en stunds letande såg Mikael henne.En: After a moment of searching, Mikael saw her.Sv: Astrid stod där, djupt försjunken i ett samtal med en annan man.En: Astrid stood there, deeply engrossed in conversation with another man.Sv: Mikael samlade all sin återstående styrka och gick mot henne.En: Mikael gathered all his remaining strength and walked toward her.Sv: "Astrid", kallade han svagt.En: "Astrid," he called weakly.Sv: Hon vände sig om och såg genast hans tillstånd.En: She turned around and immediately noticed his condition.Sv: Hennes ansikte blev allvarligt, men hon visste vad hon behövde göra.En: Her face became serious, but she knew what she needed to do.Sv: "Vad har hänt, Mikael?"En: "What happened, Mikael?"Sv: frågade hon, och hennes röst var lugn och trygg.En: she asked, her voice calm and reassuring.Sv: "Min kamera...En: "My camera...Sv: Stulen.En: Stolen.Sv: Bilderna...", försökte han förklara, men orden kom hackigt på grund av kylan.En: The pictures..." he tried to explain, but the words came out haltingly due to the cold.Sv: Astrid reagerade omedelbart.En: Astrid reacted immediately.Sv: "Sätt dig här," sa hon och ledde honom till en stol.En: "Sit here," she said, guiding him to a chair.Sv: Hon inledde processen för att snabbare registrera hans rapport.En: She began the process to quickly register his report.Sv: Mitt i allt kände Mikael hur hans huvud började snurra, och plötsligt blev allt svart.En: Amid everything, Mikael felt his head start to spin, and suddenly everything went black.Sv: Han föll från stolen och tappade medvetandet.En: He fell from the chair and lost consciousness.Sv: När han vaknade igen, låg han under en varm filt på ett av stationens rum.En: When he awoke again, he was under a warm blanket in one of the station's rooms.Sv: Astrid satt bredvid honom, med en kopp varmt te i handen.En: Astrid sat beside him with a cup of warm tea in hand.Sv: "Du gav oss alla en rejäl chock", sa hon mjukt.En: "You gave us all quite a scare," she said softly.Sv: Mikael nickade svagt.En: Mikael nodded weakly.Sv: "Tack", lyckades han få fram.En: "Thank you," he managed to utter.Sv: Astrid log.En: Astrid smiled.Sv: "Vi har redan fått ett spår på din utrustning.En: "We've already got a lead on your equipment.Sv: Det kommer att lösa sig."En: It'll be sorted out."Sv: För första gången på länge kände Mikael en gnista av hopp.En: For the first time in a long while, Mikael felt a spark of hope.Sv: Kanske var det inte bara han själv, kanske behövde han inte bära allt ensam.En: Perhaps he wasn't alone in this, perhaps he didn't have to carry everything by himself.Sv: Han insåg att han kunde lita på andra, och ibland, behövde han någon annans hjälp för att uppnå sina drömmar.En: He realized that he could rely on others, and sometimes, he needed someone else's help to achieve his dreams.Sv: Stockholm kändes plötsligt mindre kallt, och Mikaels hjärta blev lite varmare.En: Stockholm suddenly felt less cold, and Mikael's heart grew a little warmer. Vocabulary Words:settled: lagt sigswept: sveptestumbled: stappladeburden: bördaexhaustion: trötthetchaos: kaoscrowded: trängdescollaps: ge vikaengrossed: försjunkenhaltingly: hackigtguide: ledereassuring: tryggregister: registreraconsciousness: medvetandescare: chocklead: spårsorted: lösa sigspark: gnistarely: litaachieve: uppnåwilderness: vildmarkthick: tjockloss: förlustpreviously: tidigarestrength: styrkacontemplate: övervägareport: rapporterafingers: fingrarserious: allvarligtblanket: filt

Woodland habitat is something I have wanted to drill down into for many years now and Sweden is blessed with some truly wonderful forest habitat. After a great deal of careful thought and deliberation over the course of the winter, I eventually decided to drill down into the sounds of woodland over the course of early spring. A major field recording project was planned and executed as a result and it proved a truly magical experience. Tyresta National Park boasts one of the largest coniferous old-growth forests in southern Sweden and extends over a vast area of over 5,000 hectares. Stands of ancient Scots Pine dominate the high interior, some of the trees being aged at over 400 years old. Norwegian Spruce dominates the lower ground in the park, whilst deciduous tree species like Aspen, Birch, Beech and Alder also contribute to the diverse woodland. The ancient old growth woodland is an incredibly diverse habitat for all kinds of flora and fauna and it is filled with birds. In the spring of 2024 I simply lost myself along moss and lichen strewn trails in this wonderful forest, field recording all I came across. It was a truly a magical experience. The park is wonderfully quiet as a general rule and a sound recorders dream to work within. The first few weeks inside the park proved an unforgettable experience as it slowly revealed its secrets to me. By means of active and passive recording, I built up an wonderful library of recordings. In this episode, I share the beginnings of my experiences, during the early spring period  at the park, in 2025.Leave a comment here....Support the showSubscibe to Wild Bird Acoustics here;https://wildbirdacoustics.buzzsprout.comLots more audio related material here at my long running website;https://blogbirder.blogspot.com/

Steve Crossman is joined by Guillem Balague, James Horncastle, Rafa Honigstein and ESPN's Julien Laurens for this year's Euro Leagues End of Year Special!For the first half of the pod we keep the festive spirits going by looking back on some of the best Scandinavian stories of the year. New head coach of Swedish league winners Mjallby, Karl Marius Aksum, is back on the show! Norway's title winner was Viking FK, winning their first championship since 1991! Their Sporting Director and former Manchester United and Fulham forward, Erik Nevland, joins the pod. And finally, former chairman of Santa Claus FC in Lapland, Finland, Juha Etelainen speaks to the team!Then, in the second half of the Special, we bring you a 'You're Better Than That' Euro Leagues quiz! The teams are tested on their knowledge of european football history, geography, literature and even maths!Timecodes: 02:12 Mjallby Head Coach, Karl Marius Aksum, returns to Euro Leagues 10:00 Viking FK Sporting Director Erik Nevland reflects on their title win 23:47 Former chairman of FC Santa Claus, Juha Etelainen, joins the team 32:28 You're Better Than That quiz

If you like hard rock and heavy metal, you love Bullet. The band's newest album, Kickstarter is available January 9th, wherever you get your records. For more information, check out the band's website.

Fluent Fiction - Swedish: Northern Lights and New Beginnings: A Night in Jukkasjärvi Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-31-08-38-20-sv Story Transcript:Sv: Snön gnistrade under de mjuka ljusen av norrskenet.En: The snow sparkled under the soft lights of the aurora borealis.Sv: Jukkasjärvi, en liten by i norra Sverige, var alldeles stilla, förutom den livliga aktiviteten runt IsHotellet.En: Jukkasjärvi, a small village in northern Sweden, was completely still, except for the lively activity around the IceHotel.Sv: Inuti det magiska hotellet var väggarna skulpterade i kristallklar is, dekorerade med vackra mönster.En: Inside the magical hotel, the walls were sculpted in crystal-clear ice, decorated with beautiful patterns.Sv: Detta var platsen där Lina, Erik och Maja skulle fira nyårsafton.En: This was the place where Lina, Erik, and Maja would celebrate New Year's Eve.Sv: Lina hade alltid varit energisk och äventyrlig.En: Lina had always been energetic and adventurous.Sv: Men inombords fann hon oron för framtiden svår att ignorera.En: But inside, she found it difficult to ignore her worries about the future.Sv: Vid hennes sida gick Erik, djup i sina tankar.En: By her side walked Erik, deep in his thoughts.Sv: Hans känslor för Lina hade växt till något mer än vänskap, men han visste inte hur han skulle våga berätta det för henne.En: His feelings for Lina had grown to be more than friendship, but he didn't know how he would dare to tell her.Sv: Maja, å andra sidan, log glatt trots hemlängtan till familjen som var långt borta.En: Maja, on the other hand, smiled happily despite the homesickness for her family who were far away.Sv: Kvällen började med att vännerna njöt av värmande hjortronsoppa i hotellets isbar.En: The evening began with the friends enjoying warming cloudberry soup in the hotel's ice bar.Sv: Maja skrattade och skämtade för att göra stämningen lätt och glad.En: Maja laughed and joked to keep the mood light and cheerful.Sv: Lina satt några sekunder tyst och tittade ut över landskapet.En: Lina sat quietly for a few seconds, gazing out over the landscape.Sv: Hon bestämde sig för att göra denna nyårsnatt oförglömlig.En: She decided to make this New Year's night unforgettable.Sv: "Mina vänner," sa hon plötsligt och vände sig mot dem.En: "My friends," she suddenly said, turning to them.Sv: "När klockan slår tolv, låt oss dela våra nyårslöften.En: "When the clock strikes twelve, let's share our New Year's resolutions.Sv: Det kommer att bli en tradition för oss."En: It will become a tradition for us."Sv: Erik kände en våg av nervositet skölja över sig.En: Erik felt a wave of nervousness wash over him.Sv: Detta kunde vara hans chans att säga hur han verkligen kände.En: This could be his chance to say how he really felt.Sv: Men vad om Lina inte kände likadant?En: But what if Lina didn't feel the same way?Sv: Maja märkte hans tvekan och gav honom en uppmuntrande nick.En: Maja noticed his hesitation and gave him an encouraging nod.Sv: Tiden flög förbi.En: Time flew by.Sv: De gick ut för att se norrskenet dansa över himlen.En: They went outside to watch the northern lights dance across the sky.Sv: Kylan bet i deras kinder, men det bekymrade ingen.En: The cold bit at their cheeks, but no one was bothered.Sv: Stämningen var magisk.En: The atmosphere was magical.Sv: Det var en kort stund innan klockan skulle slå midnatt.En: It was a short moment before the clock would strike midnight.Sv: “Är ni redo?” frågade Lina när de ställde sig i en ring under det gröna ljuset från himlen.En: “Are you ready?” Lina asked as they stood in a circle under the green light from the sky.Sv: De började med sina löften.En: They started with their resolutions.Sv: Maja förklarade att hon skulle fokusera mer på sina vänner och mindre på distansen till sin familj.En: Maja declared that she would focus more on her friends and less on the distance from her family.Sv: Lina berättade sin önskan om att få klarhet i sitt liv, att hon ville följa sitt hjärta utan rädsla.En: Lina shared her wish to find clarity in her life, that she wanted to follow her heart without fear.Sv: När det var Eriks tur tvekade han.En: When it was Erik's turn, he hesitated.Sv: Hans hjärta slog snabbt.En: His heart was beating fast.Sv: Han tog ett djupt andetag och sa, “Lina, jag har velat säga detta länge...En: He took a deep breath and said, “Lina, I've wanted to say this for a long time...Sv: Jag gillar dig mer än som bara en vän.” Lina stirrade på honom förvånad men rörd av hans mod.En: I like you more than just a friend.” Lina stared at him, surprised but touched by his courage.Sv: “Erik,” svarade hon efter en stunds tystnad, “jag känner likadant.En: “Erik,” she replied after a moment of silence, “I feel the same way.Sv: Låt oss utforska detta tillsammans.” Med lätthet i hjärtat log Maja, glad för sina vänner och deras nyvunna löften.En: Let's explore this together.” With ease in her heart, Maja smiled, happy for her friends and their newfound promises.Sv: De tre vännerna kramade om varandra och blickade ut över det vackra landskapet.En: The three friends hugged each other and looked out over the beautiful landscape.Sv: Detta nya år skulle bli starten på något speciellt.En: This new year would be the start of something special.Sv: Norrskenet fortsatte att dansa i himlen, men något inom dem hade förändrats—en ny framtid hade öppnat sig i den kalla, klara midnatten i Jukkasjärvi.En: The northern lights continued to dance in the sky, but something within them had changed—a new future had opened up in the cold, clear midnight in Jukkasjärvi. Vocabulary Words:sparkled: gnistradeaurora borealis: norrskenetstill: stillalively: livligasculpted: skulpteradecrystal-clear: kristallklardecorated: dekoreradepatterns: mönsterenergetic: energiskadventurous: äventyrligworries: oronfriendship: vänskapdare: vågahomesickness: hemlängtanwarming: värmandegazing: tittadeunforgettable: oförglömligresolutions: nyårslöftennervousness: nervositethesitation: tvekanencouraging: uppmuntrandecheeks: kindermagical: magiskclarity: klarhetcourage: modtouched: rördsilence: tystnadease: lätthetpromises: löftenlandscape: landskap

Fluent Fiction - Swedish: A New Year's Eve Spark: Oskar's Leap of Faith Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-31-23-34-02-sv Story Transcript:Sv: Snön föll tyst över Karlskrona marinbas, och de festliga lamporna lyste upp den kalla vinternatten.En: The snow fell silently over the Karlskrona naval base, and the festive lights illuminated the cold winter night.Sv: Årets sista dag närmade sig sitt slut, och förväntan låg i luften.En: The year's last day was drawing to a close, and anticipation hung in the air.Sv: Det var en kväll av glädje och firande, men Oskar kände sig ensam.En: It was an evening of joy and celebration, but Oskar felt lonely.Sv: Hans blick vandrade över de skimrande skeppen i hamnen, medan han funderade på om han skulle våga delta i festen.En: His gaze wandered over the shimmering ships in the harbor as he pondered whether he should dare to attend the party.Sv: Oskar var en ung marinofficer, plikttrogen men tillbakadragen.En: Oskar was a young naval officer, dutiful yet reserved.Sv: Efter ett svårt uppbrott hade han svårt att öppna sig för andra.En: After a difficult breakup, he found it hard to open up to others.Sv: På basen hade han alltid beundrat Lina på avstånd, en kollega vars leende alltid verkade kunna lysa upp vilket rum som helst.En: On the base, he had always admired Lina from afar, a colleague whose smile always seemed to light up any room.Sv: Men att närma sig henne kändes som att bestiga ett berg.En: But approaching her felt like climbing a mountain.Sv: När kvällen fortskred började musiken spela, och människor skrattade och dansade.En: As the evening progressed, the music began to play, and people laughed and danced.Sv: Lina fanns i närheten, omgiven av vänner.En: Lina was nearby, surrounded by friends.Sv: Oskar sneglade dit och undrade om det skulle vara värt att riskera en pinsamhet för att prata med henne.En: Oskar glanced over and wondered if it would be worth risking embarrassment to talk to her.Sv: Timmarna gick, och Oskar kämpade med sina tankar.En: The hours passed as Oskar wrestled with his thoughts.Sv: Men medan klockan närmade sig midnatt, växte en beslutsamhet inom honom.En: But as the clock approached midnight, a determination grew within him.Sv: Medan de sista minuterna av året tickade ner och alla började räkna ned, tog han ett djupt andetag och närmade sig Lina.En: As the last minutes of the year ticked down and everyone started counting down, he took a deep breath and approached Lina.Sv: "Gott Nytt År, Lina," sa han blygt men resolut.En: "Happy New Year, Lina," he said shyly but resolutely.Sv: Hans röst var mjuk men full av hopp.En: His voice was soft but full of hope.Sv: Lina vände sig om och sken upp i ett varmt leende.En: Lina turned and beamed a warm smile.Sv: “Gott Nytt År, Oskar!En: "Happy New Year, Oskar!Sv: Kom, var med oss!En: Come, join us!"Sv: ” Hon sträckte ut handen och drog in honom i sin grupp av vänner.En: She reached out her hand and pulled him into her group of friends.Sv: För första gången på länge kände Oskar en värme sprida sig inom sig, en känsla av att höra till.En: For the first time in a long while, Oskar felt warmth spreading within him, a sense of belonging.Sv: När fyrverkerierna exploderade i färger över himlen, kändes natten plötsligt ljusare.En: When the fireworks exploded in colors over the sky, the night suddenly felt brighter.Sv: Oskar insåg att han hade gjort det svåraste, han hade tagit chansen.En: Oskar realized he had done the hardest part, he had taken the chance.Sv: I leenden och skratt hittade han en ny början.En: In smiles and laughter, he found a new beginning.Sv: För första gången på länge var han inte ensam.En: For the first time in a long while, he was not alone.Sv: Och där, under den stjärnklara himlen, lärde han sig att ibland är steget att våga det första steget till något stort och meningsfullt.En: And there, under the starry sky, he learned that sometimes taking the chance is the first step toward something great and meaningful.Sv: Våga vara sårbar, tänkte han, och upptäckte att det är där den sanna styrkan finns.En: Dare to be vulnerable, he thought, discovering that true strength is found there. Vocabulary Words:silently: tystfestive: festligailluminated: lyste uppanticipation: förväntanlonely: ensamshimmering: skimrandepondered: funderadedaring: våganaval officer: marinofficerdutiful: plikttrogenreserved: tillbakadragenbreakup: uppbrottadmired: beundratapproaching: närma sigclimbing: bestigaprogressed: fortskredlaughed: skrattaderisking embarrassment: riskera en pinsamhetwrestled: kämpadedetermination: beslutsamhetshyly: blygtresolutely: resolutbeamed: sken uppbelonging: att höra tillfireworks: fyrverkeriernaexploded: exploderadevulnerable: sårbarmeaningful: meningsfulltstrength: styrkandiscovering: upptäckte

In 2025, we went viral for a concept that was maybe a little too relatable – micropettiness. If you've been feeling slightly annoyed with loved ones over the holidays, maybe a little bit of micropettiness is perfectly acceptable for this time of year. Plus, hoarding, throwing, selling and Swedish death cleaning — we’re talking about 'stuff' and why what we do with it goes far deeper than just clearing clutter. We discuss why you either love having lots of things around you (or not) and the reasons why many people – particularly parents – hold onto random objects. If you’ve spent the past week surrounded by a growing pile of presents and wrapping paper, we think you’ll enjoy this conversation. Support independent women's media Don't miss an episode of Mamamia Out Loud Discover more Mamamia Podcasts here including the very latest episode of Parenting Out Loud, the parenting podcast for people who don't listen to... parenting podcasts. Watch Mamamia Out Loud on YouTube What to read: We asked women to share their acts of micro-pettiness. Prepare to take notes. Dear Millennials, it's time to bury another one of our beloved staples. It's time we addressed the micro-pettiness in the room. 'My house is always a mess after Christmas. Then I found the easiest decluttering hack.' 'I just discovered this very specific hack for decluttering your kitchen drawers.' THE END BITS: Check out our merch at MamamiaOutLoud.com GET IN TOUCH: Feedback? We’re listening. Send us an email at outloud@mamamia.com.au Share your story, feedback, or dilemma! Send us a voice message. Join our Facebook group Mamamia Outlouders to talk about the show. Follow us on Instagram @mamamiaoutloud and on Tiktok @mamamiaoutloudBecome a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

The Creeps are still on the Holiday nonsense but aren't as festive this week. However, they're feeling better and are back with sassy intros again. This last episode of 2025 brings you a viral trend that we once again had to catch up on by the time y'all have already had it. That's right, we're trying weird Swedish candy! We have Bubs soft foam tutti fruitti sour Diamonds or Rhombs (I guess because they're sort of rhombus shaped?) And there was even a single banana caramel we found snuck in the bottom of the back like a stowaway. It didn't taste nearly as great as these. The hype was real, you absolutely have to track these down. After that, they wash those down with the crispness of new fallen snow. For our Holiday Season Fest that will never die, they also tried the new seasonal Vanilla Frost Sprite!Then, Kelsey takes us to a zoo in Cornwall, where Frankie flamingo flies the coop, cage, roost, nest, what do flamingos live in? On? Around? Certainly not the cold cement of England. Not this flamingo.The Creeps also talk about sniffles, candy shop scoops, Spotify Wrapped listening age, slippin tastes, animal cuteness, shared music interests, and Grandma stuff. Shoutout to Poppin Candy for Britte's obsession.

The last letters are to be delivered by Post Nord, the combined Danish and Swedish postal service. The removal of the Danish end will leave 1500 people with no job. Freelance journalist Eoin O'Sullivan told us of the reasons behind the decision and its consequences.

Obviously, we love doing this show. For so many awesome reasons. One of our negative duties we take upon ourselves is the announcements and dedications for those of our fallen Metal comrades. Now its Year's End and we decided we wanted to dedicate this episode saying "Horns Up" for those who left us. Its a tough listen but well worth it. In our "News, Views and Tunes", we discuss vinyl reissues and the Spotify "scrapping" incident. Musically, we crank some Blitzkrieg, Mortician, Necrophagia, Heavy Load, Ragnarok, Virus, Lawnmower Deth, Sudden Impact and we introduce Swedish metallers Blazon Stone in our "Indie Spotlight". Horns Up!    

Week 17 is in the books!The guys are back to break down all of the action in a crazy week in which we learned A LOT! First, we find out how our hosts' Christmas holiday went. Jon goes on a rant about a particular Swedish quirk.Then the guys get into the games in a week in which both of their teams won games as heavy underdogs. It was confusing. What's in the future of the Dolphins and Falcons? Did the Vikings' spoiling of the Lions' playoff hopes secure a HC job for Brian Flores? Is Zac Taylor going to keep his job? Has Shanahan gotten his team to best in the league status? Are the Raiders stuck with Pete Carroll for two years? So many questions that have answers from our guys! Flip 'Em & Pick 'Em is all tied up in every way (even asterisks!). It's all dramatic as the season comes to a close. Listen up for the week's MVPs, Trash, Shit Got Learned and Scariest Teams. Enjoy!Music: Nils Landgren Funk Unit - Get Serious, Get A JobSupport this podcast at www.patreon.com/svenfl Hosted on Acast. See acast.com/privacy for more information.

Fluent Fiction - Swedish: Embrace the Chaos: Elin's New Year Eve Discovery in Gamla Stan Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-30-23-34-02-sv Story Transcript:Sv: Kylan bet i kinderna när Elin gick längs de snötäckta gatorna i Gamla Stan.En: The cold bit into her cheeks as Elin walked along the snow-covered streets of Gamla Stan.Sv: Det var nyårsafton och julmarknaden fylldes av flytande folkmassor.En: It was New Year's Eve, and the Christmas market was filled with flowing crowds.Sv: Elin hade en lista i handen och beslutsamhet i hjärtat.En: Elin had a list in her hand and determination in her heart.Sv: Julklapparna hade varit svåra att hitta och nu var det bråttom.En: The Christmas presents had been difficult to find, and now it was urgent.Sv: Johan, hennes bror, följde henne med ett konstant leende.En: Johan, her brother, followed her with a constant smile.Sv: "Ta det lugnt, Elin," skrattade Johan när de gick förbi en stuga som sålde varm glögg.En: "Take it easy, Elin," laughed Johan as they walked past a stall selling hot glögg.Sv: "Vi har tid.En: "We have time.Sv: Kanske borde vi börja med lite dryck för att värma oss?"En: Maybe we should start with a drink to warm us up?"Sv: Elin nickade och de bestämde sig för en paus.En: Elin nodded, and they decided on a break.Sv: Doften av glögg och pepparkakor skapade en varm atmosfär.En: The scent of glögg and pepparkakor created a warm atmosphere.Sv: Det var precis vad hon behövde.En: It was exactly what she needed.Sv: När de satt med sina rykande koppar, hörde de en vänlig röst.En: As they sat with their steaming cups, they heard a friendly voice.Sv: "Början på ett bra år börjar med en lugn själ," sade en äldre kvinna vid bordet bredvid.En: "The beginning of a good year starts with a calm soul," said an elderly woman at the next table.Sv: Det var Astrid, en lokal invånare.En: It was Astrid, a local resident.Sv: Hon log mot dem bakom runda glasögon.En: She smiled at them from behind round glasses.Sv: Astrid började berätta historier från sina många nyårsaftnar i Stockholm.En: Astrid began to tell stories from her many New Year's Eves in Stockholm.Sv: Hon delade minnen av enkla gåvor, små men med kärlek, och de betydelsefulla stunderna de skapade.En: She shared memories of simple gifts, small but filled with love, and the meaningful moments they created.Sv: Elin lyssnade, fascinerad av Astrids visdom.En: Elin listened, fascinated by Astrid's wisdom.Sv: "Ibland," sade Astrid, "är det tanken bakom och inte gåvan själv som gör den speciell."En: "Sometimes," said Astrid, "it's the thought behind the gift, not the gift itself, that makes it special."Sv: Med nya perspektiv reste sig Elin.En: With new perspectives, Elin stood up.Sv: Johan gav henne en uppmuntrande knuff.En: Johan gave her a supportive nudge.Sv: "Nu hittar vi gåvorna!"En: "Now let's find the gifts!"Sv: Marknaden var nu än mer livlig.En: The market was now even more lively.Sv: Färggranna ljus glittrade från stugornas tak.En: Colorful lights glittered from the roofs of the stalls.Sv: Elin började känna sig lugnare.En: Elin began to feel calmer.Sv: Vid torgets hjärta, mitt i den mest kaotiska delen av marknaden, stannade Elin plötsligt.En: At the heart of the square, in the most chaotic part of the market, Elin suddenly stopped.Sv: Där, i ett litet bås, hittade hon små handgjorda korgar, perfekt för teälskande mor och en vacker islykta som Johan skulle uppskatta.En: There, in a small booth, she found little handmade baskets, perfect for their tea-loving mom, and a beautiful ice lantern that Johan would appreciate.Sv: Hon valde även en handmålad kopp till sin far.En: She also chose a hand-painted cup for her dad.Sv: Allt kändes rätt.En: Everything felt right.Sv: Med klapparna i handen och ett leende på läpparna gick Elin tillbaka till Johan.En: With the presents in hand and a smile on her lips, Elin went back to Johan.Sv: "Jag tror faktiskt att vi har hittat det vi letade efter," sade hon.En: "I actually think we've found what we were looking for," she said.Sv: När de lämnade marknaden kände Elin en stor ro inom sig.En: As they left the market, Elin felt a great peace within her.Sv: Hon hade lärt sig att omfamna kaoset och de små, imperfekta stunderna.En: She had learned to embrace the chaos and the small, imperfect moments.Sv: När årets sista timmar räknades ner visste hon att det nya året skulle börja på bästa sätt – fylld med kärlek och enkla glädjeämnen.En: As the last hours of the year counted down, she knew that the new year would start in the best way – filled with love and simple joys.Sv: Nyårsaftonen var nu i full blom och Elin kände sig redo att fira, omgiven av dem hon älskade.En: New Year's Eve was now in full bloom, and Elin felt ready to celebrate, surrounded by those she loved. Vocabulary Words:bit: betcheeks: kindernasnow-covered: snötäcktadetermination: beslutsamheturgent: bråttomconstant: konstantstall: stugascent: doftensteaming: rykandefriendly: vänligelderly: äldreresident: invånareround: rundafascinated: fascineradthought: tankensupportive: uppmuntrandelively: livligbooth: båshandmade: handgjordaappreciate: uppskattahand-painted: handmåladembrace: omfamnachaos: kaosetcounted down: räknades nerbloom: blomfilled: fylldcrowds: folkmassornudge: knuffglittered: glittrademeaningful: betydelsefulla

Fluent Fiction - Swedish: Secrets of Gamla Stan: Unearthing a Hidden History Beneath Snow Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-30-08-38-20-sv Story Transcript:Sv: Under den stjärnklara vinterhimlen, täcktes Gamla Stans gator av ett glittrande vitt snötäcke.En: Under the starry winter sky, the streets of Gamla Stan were covered with a sparkling white blanket of snow.Sv: Det var Nyårsafton, och den lilla stadsdelen i Stockholm sjöd av förväntan.En: It was New Year's Eve, and the small district in Stockholm buzzed with anticipation.Sv: Ljus blinkade från fönstren i de färgglada byggnaderna och lyktor kastade mjuka skuggor över de kullerstensbelagda gatorna.En: Lights flickered from the windows of the colorful buildings, and lanterns cast soft shadows over the cobblestone streets.Sv: Linnea, en nyfiken historiestudent, gick längs Nygatan med sin vän Axel, som arbetade på ett café i närheten.En: Linnea, a curious history student, walked along Nygatan with her friend Axel, who worked at a nearby café.Sv: Linnea hade alltid varit fascinerad av hemligheter och skatter från det förflutna, och hon hade en känsla av att detta skulle bli en kväll att minnas.En: Linnea had always been fascinated by secrets and treasures from the past, and she had a feeling this would be a night to remember.Sv: "Axel, jag har hört om en gammal bokhandel med en mystisk källare.En: "Axel, I've heard about an old bookstore with a mysterious cellar.Sv: Vill du följa med och titta?"En: Do you want to come and check it out?"Sv: frågade Linnea med glöd i blicken.En: asked Linnea with a sparkle in her eyes.Sv: Axel, som vanligtvis var skeptisk till sådana äventyr, ryckte på axlarna men kunde inte motstå Linneas entusiasm.En: Axel, who was usually skeptical of such adventures, shrugged but couldn't resist Linnea's enthusiasm.Sv: "Okej, men bara en snabb titt.En: "Okay, but just a quick look.Sv: Vi har ju festen vi måste hinna till."En: We have the party we need to get to."Sv: De anlände till den lilla bokhandeln som var gömd i skuggan av en gammal kyrka.En: They arrived at the small bookstore hidden in the shadow of an old church.Sv: Det luktade damm och gammalt papper när de gick in.En: It smelled of dust and old paper as they walked in.Sv: En vänlig äldre man bakom disken pekade mot en gammal dörr som ledde ner i källaren.En: A friendly older man behind the counter pointed toward an old door leading down to the cellar.Sv: Ficklampans sken dansade på de stenväggarna när Linnea och Axel steg ned för de knarrande trätrapporna.En: The flashlight beam danced on the stone walls as Linnea and Axel descended the creaking wooden stairs.Sv: Där, bland spindelväv och gamla böcker, fann de en märklig pergamentrulle gömd i en dammig kista.En: There, among cobwebs and old books, they found a strange parchment roll hidden in a dusty chest.Sv: "Det här är otroligt!"En: "This is incredible!"Sv: utbrast Linnea med en känsla av upptäckarglädje.En: exclaimed Linnea with a sense of discovery.Sv: "Men texten är i en gammal dialekt.En: "But the text is in an old dialect.Sv: Vi måste försöka tyda den."En: We have to try to decipher it."Sv: Tiden flög förbi när Linnea, uppslukad av mysteriet, arbetade intensivt.En: Time flew by as Linnea, engrossed in the mystery, worked intensively.Sv: Axel, som först var otålig, såg snart fascinationens kraft och hjälpte till med koncentration.En: Axel, who was initially impatient, soon saw the power of fascination and helped with concentration.Sv: Klockan närmade sig midnatt, och Axels oroliga blick för festens klockslag glömdes bort när Linnea äntligen utropade.En: The clock approached midnight, and Axel's worried glance for the party's hour was forgotten when Linnea finally exclaimed.Sv: "Här!En: "Here!Sv: En hemlig passage under Gamla Stan, det stod om den här!En: A secret passage under Gamla Stan, it was mentioned here!Sv: Det är en förlorad del av Stockholms historia!"En: It's a lost part of Stockholm's history!"Sv: Just då exploderade fyrverkerier på himlen, lyste upp deras ansikten och källarens väggar i färgsprakande ljus.En: Just then, fireworks exploded in the sky, illuminating their faces and the cellar walls in colorful lights.Sv: De kastade en snabb blick på varandra och brast ut i glada skratt.En: They exchanged a quick glance and burst into joyous laughter.Sv: De hade upptäckt något oförglömligt.En: They had discovered something unforgettable.Sv: När kyrkklockorna började klämta tolv, kände Linnea en nyfunnen självsäkerhet.En: As the church bells began to chime twelve, Linnea felt a newfound confidence.Sv: Hennes tro på sina förmågor stärktes.En: Her belief in her abilities was strengthened.Sv: Axel insåg värdet av att ge efter för sin nyfikenhet.En: Axel realized the value of giving in to his curiosity.Sv: "Vi missade festen, men det här var värt det," sa Axel med ett varmt leende.En: "We missed the party, but this was worth it," said Axel with a warm smile.Sv: Deras skratt blandades med ljudet av firandet ovan jord.En: Their laughter mixed with the sounds of celebration above ground.Sv: De hade upptäckt en liten del av historien och samtidigt något nytt om sig själva, precis när det nya året började.En: They had discovered a small part of history and at the same time something new about themselves, just as the new year began. Vocabulary Words:starry: stjärnklaraanticipation: förväntanflickered: blinkadecobblestone: kullerstensbelagdacurious: nyfikenfascinated: fascineradtreasures: skattersparkle: glödskeptical: skeptiskresist: motstålanterns: lyktorcreaking: knarrandedescended: steg nedcobwebs: spindelvävparchment: pergamentrulledecipher: tydaengrossed: uppslukadimpatient: otåligfascination: fascinationens kraftchime: klämtadiscover: upptäckavaluable: värdetburst: brast utmysterious: mystisklanterns: lyktorsubdued: mjukadiscovery: upptäckarglädjeforgotten: glömdeincredible: otroligtshrugged: ryckte på axlarna

Forget rice for breakfast - this week, it's stingray for dinner! Alun's been exploring Kuala Lumpur, Malaysia's fast-developing capital, including its culinary delights. We hear all about his experience trying Malaysia's unusual street food, stingray, at the popular night market: Jalan Alor Food Street. Apologies to all you divemasters out there!Alun also shares a heartwarming, full-circle moment, revisiting an old friend he met on his very first backpacking trip to China; along with a story involving a wealthy Swedish man, an airport lounge, and a Lebanese football team. If this isn't what travel's about, then we don't know what is!Support the show and gain access to the Lost & Found section. This week, Adam's been partying on the outskirts of a small hippie town in Golden Bay. 24-hours, 200 people, a hidden forest location, and lots of bare feet.Patreon: https://www.patreon.com/tripologypodcastSubmit your travel stories here: https://www.tripologypodcast.com/talesofatripNeed travel insurance? We recommend SafetyWing! Click here to get started: ⁠⁠⁠https://safetywing.com/?referenceID=26035801&utm_source=26035801&utm_medium=AmbassadorRequire an onward flight? Please use this fantastic flight rental service: ⁠⁠⁠https://onwardticket.com/tripologypodcast⁠⁠⁠Discord: https://discord.gg/JB9wcRbqInstagram: https://www.instagram.com/tripologypodcast/Website: https://www.tripologypodcast.comYouTube: https://www.youtube.com/@tripologypodcastX: https://x.com/tripologypod

Fartlek is a Swedish term for “speed play.” This informal version of interval training is simple, effective and dare we say … enjoyable? And not just because fartlek is fun to say. Exercise columnist Gretchen Reynolds is here to vouch for this often-overlooked, decades-old practice. Reynolds, who helped popularize the 7-minute workout, has found that a growing body of research points to the benefits of this approach, even in small doses. According to exercise scientists, it can improve strength, endurance and longevity and may even lower the risk of dementia.Today's show was produced by Elana Gordon. It was edited by Maggie Penman. Thanks to Anjuman Ali.Subscribe to The Washington Post here.

The Band of Force try to best navigate the aftermath of the sudden and "accidental" death of Selligar of Horne.We're an actual play podcast where professional actors play the best of Swedish RPGs published in Swedish! This episode we play Forbidden Lands by Free League Publishing.Starring: Dominic Kelly, Jakob Hultcrantz Hansson, Anneli Heed, Ingela Lundh, Amanda Stenback, and Mattias Redbo.Game Maste: Andreas LundströmMusic by: Andreas Lundström

In today's episode of the Feel Free Again Podcast, I'm joined again by Tammy Adams. This is her second time on the show, and I'm grateful we get to keep building on the ground we covered last time. In this conversation, we're diving into something that's breaking hearts everywhere: how we've forgotten how to love each other through differences, and how families are getting fractured, ghosted, and cut off over “outside topics” that were never supposed to cost us our relationships. We talk about how belief systems form early, why certain phrases can trigger massive reactions, and the powerful shift from “You made me feel” to “When you said/did ___, I felt ___.” Tammy brings her early childhood education background into the conversation, and we connect the dots between nervous system overwhelm, social media saturation, unresolved grief, and why so many people live in defense mode. We also get real about how unresolved emotions often show up as anger, especially for men and what it looks like to do the inner work that gives you your peace (and your relationships) back. If you're a Grief Recovery Specialist (or considering the work), we also speak directly to the importance of creating safety and staying anchored in the mission: helping broken hearts heal without bringing our personal “rightness” into the room. If this episode helps you, please share it, subscribe, and leave a review so more people can find these tools and find their way back to connection. ⏱️ Chapters: 00:00 - Tammy Adams Returns: A Deeper Conversation on Healing Relationships 01:35 - The Divide Is Breaking Families (And We Need Better Tools) 05:20 - How Childhood Beliefs Get Wired and Become Adult Triggers 10:55 - “You Made Me Feel” vs “I Felt”: The Language That Restores Power 14:40 - Social Media, iPads, and Why Beliefs Form Earlier Than We Think 17:50 - The “One-Hour Debate” Rule: Staying Family While Disagreeing 22:55 - You're Not a Wind-Up Toy: Owning Your Emotional Responses 27:45 - When Unresolved Grief Shows Up as Anger (Tammy's Real Story) 37:50 - People-Pleasing, Control, and Trauma Responses in Conflict 40:14 - Why Constant Global News Keeps Us Triggered and Divided 52:45 - Message to Specialists: Create Safety, Stay in Your Lane, Help the Heart Heal Cole James, President of the Grief Recovery Institute, shares about the Power of Grief Recovery! Cole is dedicating his life to help people with grief. Now, grief is much more than just losing someone. Did you know that? You've probably heard of the Five Stages of Grief, right? Well, this goes much deeper than you think. Let me explain. Everyone has some type of grief in their lives, some haven't yet, but it's part of life. We can't escape it, BUT we can work through it. And you don't have to do it alone. Let's talk about it. We have trained Grief Recovery Method Specialists, who help heartbroken people, in Europe, Asia, Africa, Australia, the Middle East, Central America, South America, and North America. The Grief Recovery Method Certification Program is taught and available in multiple languages including: English, Spanish, Swedish, Hungarian, Ukrainian, and Russian. Our home office is in the United States and serves English-speaking nations and populations around the world, such as the United Kingdom, Canada, and the Commonwealth Nations. In addition, we have international affiliate offices in Sweden, Australia, Mexico, and Hungary. Our goal is to help as many people as possible, which is why our books have been translated into over 30 languages including: Spanish, French, Dutch, Portuguese, Japanese, Ukrainian, Russian, and many more. For more information visit: https://www.griefrecoverymethod.com/ #mentalhealth #grief #depression #sad

Abdications, gluttony, world wars, and child tantrums! This special greatest hits episode of History's Greatest Idiots celebrates the season with four legendary monarchs who proved that unlimited power and terrible judgment make the perfect recipe for spectacular failure.First up: King Adolf Frederick of Sweden, the 18th-century monarch who literally ate himself to death at a royal feast, proving that even kings should know when to stop at dessert number fourteen. His final meal included lobster, caviar, sauerkraut, kippers, champagne, and a staggering amount of semla pastries served in hot milk. He died of digestive problems so severe they're still taught in Swedish schools as a cautionary tale about gluttony.Then we meet Edward VIII, the British king who chose love over the crown, abdicating after just 326 days to marry American divorcée Wallis Simpson. His decision triggered a constitutional crisis, gave Britain an unexpected king (his brother George VI), and led to decades of exile, Nazi sympathies, and becoming the world's most expensive royal footnote.We'll explore Kaiser Wilhelm II, the German Emperor, whose combination of insecurity, aggressive foreign policy, and terrible judgment helped trigger World War One. Born with a withered arm he spent his entire life compensating for, Wilhelm alienated Britain, Russia, and France while building a massive navy nobody needed, ultimately fleeing to the Netherlands where he spent 23 years in exile chopping wood and blaming everyone but himself.Finally, Richard II rounds out our line-up: crowned King of England at age 10, he faced the Peasants' Revolt at 14, developed a massive persecution complex, and spent his reign oscillating between tyranny and incompetence until his nobles had enough and deposed him. He died in captivity, possibly murdered, possibly starved, definitely regretting his life choices.From fatal desserts to world wars, these royal catastrophes prove that absolute power combined with zero common sense creates historically epic disasters.Perfect for history buffs, monarchy enthusiasts, and anyone who's ever wondered how someone can wear a crown and still make monumentally stupid decisions.⁠⁠https://www.patreon.com/HistorysGreatestIdiots⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/historysgreatestidiots⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Artist: Sarah Chey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fiverr.com/sarahchey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Animation: Daniel Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/wilson_the_wilson/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music: Andrew Wilson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/andrews_electric_sheep⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to create live streams like this? Check out StreamYard: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://streamyard.com/pal/d/4675161203933184⁠⁠⁠

Taking the opportunity of the Christmas break to gather some patrons, and review the year 2025 as well as look forward to objectives for 2026. Featuring patrons, Frank, Thomas, Douglas, Paul, Jed and Bruce talking about Planet of the Apes; Space 1999; Harnmaster; Ronin, Spectaculars; Coriolis: The Great Dark; and, Forbidden Lands in German!Effekt is brought to you by Effekt Publishing. Music is by Stars in a Black Sea, used with kind permission of Free League Publishing.Like what we do?Sign up for updates on Tales of the Old West via our new website and download Tales of the Old West QuickDraw available for free on DriveThru. The core rules are now available on DriveThru too.Put our brand on your face! (and elsewhere)Buy pdfs via our DriveThru Affiliate linkLeave a review on iTunes or PodchaserFind our Actual Play recordings on effektap ★ Support this podcast on Patreon ★

Fluent Fiction - Swedish: New Year, New Start: A Love Story Beyond the Screen Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-29-08-38-20-sv Story Transcript:Sv: Det var en kall vinterkväll i Malmö, och snön låg som ett mjukt täcke över staden.En: It was a cold winter evening in Malmö, and the snow lay like a soft blanket over the city.Sv: Ljusslingorna från julen glittrade fortfarande i träden, och på balkongen satt Lotta med en filt runt axlarna och en kopp te i handen.En: The Christmas lights still twinkled in the trees, and on the balcony, Lotta sat with a blanket around her shoulders and a cup of tea in her hand.Sv: Inside in Stockholm satt Sven i sin minimalistiska lägenhet, modern men ensam.En: Inside in Stockholm, Sven sat in his minimalist apartment, modern but lonely.Sv: Allt han kunde tänka på var Lotta.En: All he could think about was Lotta.Sv: Lotta var allt annat än lugn.En: Lotta was anything but calm.Sv: Hon väntade på ett viktigt telefonsamtal.En: She was waiting for an important phone call.Sv: Ett samtal som skulle berätta om hennes hälsa.En: A call that would reveal information about her health.Sv: Sven jobbade hårt som ingenjör, men tankarna på Lotta gjorde att han hade svårt att koncentrera sig.En: Sven worked hard as an engineer, but thoughts of Lotta made it difficult for him to concentrate.Sv: Han ville inget hellre än att vara med henne.En: He wanted nothing more than to be with her.Sv: De pratade ofta i videochatt.En: They often talked on video chat.Sv: Deras ansikten lystes upp av skärmens ljus, och även om de var långt borta kändes det som de satt bredvid varandra.En: Their faces were lit by the glow of the screens, and even though they were far apart, it felt like they were sitting next to each other.Sv: Idag var det nyårsafton.En: Today was New Year's Eve.Sv: Klockan var nästan midnatt.En: It was almost midnight.Sv: Lotta log, men Sven kunde se oron i hennes ögon.En: Lotta smiled, but Sven could see the worry in her eyes.Sv: "Det känns som hela mitt liv hänger på det här samtalet," sa Lotta med en nervös darrning i rösten.En: "It feels like my whole life depends on this call," said Lotta with a nervous tremor in her voice.Sv: "Jag önskar jag kunde vara där med dig," sa Sven och tittade på Lotta genom skärmen.En: "I wish I could be there with you," said Sven, looking at Lotta through the screen.Sv: Hans hjärta värkte av att inte kunna hålla om henne.En: His heart ached from not being able to hold her.Sv: Tiden var inne.En: The time had come.Sv: Lotta's telefon ringde.En: Lotta's phone rang.Sv: De bestämde att Lotta skulle svara.En: They decided that Lotta would answer.Sv: Sven väntade nervöst.En: Sven waited nervously.Sv: Allt blev stilla för en stund.En: Everything became still for a moment.Sv: Lotta lyssnade, hennes ansikte förändrades från oro till lättnad.En: Lotta listened, her expression changed from worry to relief.Sv: Hon log ett stort leende när hon lade på.En: She flashed a big smile as she hung up.Sv: "Det var goda nyheter, Sven!En: "It was good news, Sven!Sv: Allt är bra."En: Everything's fine."Sv: Glädje fyllde Sven.En: Joy filled Sven.Sv: Han log tillbaka och kände en tyngd lyftas från sina axlar.En: He smiled back and felt a weight lift from his shoulders.Sv: Han hade också något att berätta.En: He also had something to share.Sv: "Jag har bokat en biljett.En: "I've booked a ticket.Sv: Jag är på väg till Malmö.En: I'm on my way to Malmö.Sv: Jag vill börja det nya året med dig."En: I want to start the new year with you."Sv: Lotta blev överraskad och glad.En: Lotta was surprised and happy.Sv: "Verkligen?En: "Really?Sv: Åh, Sven!"En: Oh, Sven!"Sv: De firade nyåret, anslutna via sina skärmar men förenade i hjärtat.En: They celebrated the new year, connected via their screens but united at heart.Sv: När klockan slog tolv skålade de tillsammans på avstånd, men båda visste att nästa år började tillsammans, på riktigt.En: When the clock struck twelve, they toasted together from a distance, but both knew that the next year would begin together, for real.Sv: Sven förstod nu djupt vad som verkligen betydde mest i livet, och Lotta lärde sig att dela sina känslor bara stärkte deras band.En: Sven now deeply understood what truly mattered in life, and Lotta learned that sharing her feelings only strengthened their bond.Sv: Snön fortsatte att falla tyst över Malmö, och i Stockholm förberedde Sven sig för en ny resa och ett nytt kapitel.En: The snow continued to fall silently over Malmö, and in Stockholm, Sven prepared for a new journey and a new chapter. Vocabulary Words:evening: kvällblanket: täcketwinkled: glittradebalcony: balkongenminimalist: minimalistiskalonely: ensamcalm: lugnimportant: viktigthealth: hälsaengineer: ingenjörconcentrate: koncentreraglow: ljusnervous: nervöstremor: darrningache: värkterelief: lättnadshare: delaconnected: anslutnaunited: förenadehearted: hjärtatoasted: skåladestrengthened: stärktebond: bandsilently: tystprepared: förbereddejourney: resachapter: kapitelexpression: ansiktedecision: bestämdesurprised: överraskad

Fluent Fiction - Swedish: Gustav's New Year Revelation: A Journey Back to Love Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-29-23-34-02-sv Story Transcript:Sv: Gamla Stan lyste upp under ett täcke av snö och ljus denna nyårsafton.En: Gamla Stan lit up under a blanket of snow and light this New Year's Eve.Sv: Gustav gick runt på de kullerstensgatorna, insvept i en varm halsduk och vinterjacka.En: Gustav walked around on the cobblestone streets, wrapped in a warm scarf and winter jacket.Sv: Hans hjärta bultade lite hårdare idag.En: His heart was pounding a little harder today.Sv: Inte bara för att han älskade denna magiska del av Stockholm, utan också för att han hade något viktigt att säga.En: Not only because he loved this magical part of Stockholm, but also because he had something important to say.Sv: Det kryllade av människor på gatorna, alla fyllda av förväntan inför det nya året.En: The streets were teeming with people, all filled with anticipation for the new year.Sv: Historiska byggnader pryddes med glittrande ljus, och ljudet av gatumusikanter fyllde luften med melodi och glädje.En: Historical buildings were adorned with glittering lights, and the sound of street musicians filled the air with melody and joy.Sv: Men Gustav befann sig i en annan värld, innesluten i tankar om Lina.En: But Gustav found himself in another world, enclosed in thoughts of Lina.Sv: Lina arbetade utomlands just nu.En: Lina was working abroad at the moment.Sv: Även om de ringde varandra ofta, kände Gustav att avståndet växte.En: Even though they often called each other, Gustav felt that the distance was growing.Sv: Han fruktade att förlora deras speciella band.En: He feared losing their special bond.Sv: "Jag måste prata med henne," viskade han till sig själv.En: "I have to talk to her," he whispered to himself.Sv: Elin, hans bästa vän, träffade honom vid det stora torget.En: Elin, his best friend, met him at the large square.Sv: "Gott Nytt År!En: "Happy New Year!"Sv: ” ropade hon glatt och gav Gustav en kram.En: she shouted cheerfully and gave Gustav a hug.Sv: "Hur känns det inför samtalet med Lina?En: "How are you feeling about the conversation with Lina?"Sv: "Gustavs ansikte speglade lätt hans oro, men han försökte le.En: Gustav's face lightly reflected his worry, but he tried to smile.Sv: "Jag hoppas bara jag kan säga vad jag känner utan att snubbla på orden," svarade han.En: "I just hope I can say how I feel without stumbling over the words," he replied.Sv: När timmarna gick och kvällen blev mörkare, började folkmassan räkna ned till midnatt.En: As the hours passed and the evening grew darker, the crowd began to count down to midnight.Sv: Det var dags.En: It was time.Sv: Medan fyrverkerier exploderade över himlen och klockorna ringde in det nya året, tog Gustav fram sin telefon och ringde upp Lina.En: As fireworks exploded over the sky and the clocks rang in the new year, Gustav took out his phone and called Lina.Sv: På skärmen dök Linas ansikte upp, leende och vacker.En: On the screen, Lina's face appeared, smiling and beautiful.Sv: "Gott Nytt År, Gustav!En: "Happy New Year, Gustav!"Sv: " sa hon glatt.En: she said cheerfully.Sv: "Gott Nytt År, Lina," svarade han nervöst, hans röst kämpade mot sorlet omkring.En: "Happy New Year, Lina," he replied nervously, his voice struggling against the commotion around him.Sv: "Jag har tänkt mycket på oss.En: "I've been thinking a lot about us.Sv: Jag saknar dig så mycket och jag är orolig för hur vi ska klara av det här avståndet.En: I miss you so much, and I'm worried about how we'll manage this distance."Sv: "Hon såg på honom med blida ögon.En: She looked at him with gentle eyes.Sv: "Jag har en nyhet, Gustav," sa hon med spänning i rösten.En: "I have news, Gustav," she said with excitement in her voice.Sv: "Jag kommer hem.En: "I'm coming home.Sv: Jag har bestämt mig för att flytta tillbaka permanent.En: I've decided to move back permanently."Sv: "Gustavs hjärta gjorde ett glädjeskutt.En: Gustav's heart leaped with joy.Sv: Hans oro löstes upp i rök, ersatt av värmen från Linas ord.En: His anxiety dissolved into smoke, replaced by the warmth of Lina's words.Sv: "Verkligen?En: "Really?"Sv: " sa han, hans röst sprucken av känslor.En: he said, his voice cracked with emotion.Sv: "Ja," sa Lina.En: "Yes," Lina said.Sv: "Jag saknar dig och vårt liv här.En: "I miss you and our life here.Sv: Jag vill inget hellre än att vara med dig.En: I want nothing more than to be with you."Sv: "Med en känsla av lugn och lycka som omfamnade honom, insåg Gustav att han skulle klara av det här.En: With a sense of peace and happiness enveloping him, Gustav realized he could handle this.Sv: Han lärde sig att uttrycka sina känslor och kämpade för vad som var viktigt för honom.En: He learned to express his feelings and fought for what was important to him.Sv: Nu när Lina var på väg hem, kunde han lättare möta framtiden.En: Now that Lina was coming home, he could face the future more easily.Sv: Tillsammans välkomnade de det nya året, hans hjärta fyllt av hopp och styrka, och Gamla Stan ekade av deras löften om en ljus framtid tillsammans.En: Together, they welcomed the new year, his heart filled with hope and strength, and Gamla Stan echoed with their promises of a bright future together. Vocabulary Words:blanket: täckecobblestone: kullerstenwrapped: insveptpounding: bultadeteeming: krylladeanticipation: förväntanadorned: pryddesglittering: glittrandemusicians: gatumusikanterenclosed: inneslutenbond: bandwhispered: viskadecheerfully: glattreflected: speglandestumbling: snubblacommotion: sorletgentle: blidaanxiety: orodissolved: löste uppsmoke: rökwarmth: värmecracked: spruckencovered: omfamnadefought: kämpadepromises: löftenlit: lystemeeting: träffadefear: fruktadenews: nyhetpermanently: permanent

durée : 00:59:08 - Swedish Cool And Modern Jazz "1949-1959 : The Golden Years" - par : Nicolas Pommaret - Ancrés dans le swing mais ouverts aux innovations du jazz moderne, les musiciens suédois ont particulièrement embrassé le mouvement cool tout en préservant leur propre sensibilité mélodique, souvent enrichie par les traditions folkloriques et classiques. - réalisé par : Patrick Lérisset Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

In this powerful episode of the Authors On Mission podcast, host Danielle Hutchinson sits down with memoirist Max Friedman to discuss his book Painful Joy. Sparked by his grandson's question, “What is a survivor?”, Max embarked on a five‑year, three‑continent research journey that uncovered his parents' hidden love story in a Swedish refugee camp. What began as a narrative of inherited trauma shifted into one of resilience, hope, and joy.

Comedian/host/author Chris Duffy (@chrisiduffy) returns to the show to talk with Jesse, Andy and Matt about his new book Humor Me: How Laughing More Can Make You Present, Creative, Connected, and Happy, his radio show/podcast You're The Expert, his TED podcast How To Be a Better Human, the unintentionally phallic Covid-era Terry Crews video Chris worked on with Matt and Andy, prescribing standup to improve mental health, training Swedish crows to pick up cigarette butts and a frozen worm revived after 46,000 years.

8% of Swedish adults say they have no close friends, according to one survey. But a wave of innovative projects is trying to change that. From buddy schemes to corporate “friendship hours” and grassroots social clubs, we explore how adults are going about enhancing their social lives — and what other nations might learn.People Fixing The World from the BBC is about brilliant solutions to the world's problems. We release a new edition every Tuesday. We'd love you to let us know what you think and to hear about your own solutions. You can contact us on WhatsApp by messaging +44 8000 321721 or email peoplefixingtheworld@bbc.co.uk. And please leave us a review on your chosen podcast provider.Presenter: Myra Anubi Reporter/producer: Maddy Savage Editor: Jon Bithrey Sound mix: Annie Gardiner(Image: Mintuu and Yashu who met through Kompis Sverige, Maddy Savage/BBC)

Retrouvez l'épisode en version française ici : https://www.gdiy.fr/podcast/jesper-brodin-vf/Most people see IKEA as a furniture retailer.They're not wrong, but they're missing half the story.IKEA is also one of the world's biggest food companies. They have a massive investment arm managing billions in renewable energy. And they've pulled off what everyone else says is impossible: growing while cutting emissions.Jesper Brodin is an IKEA man through and through.He knows it inside and out, every product line, every market, every challenge.At 26, he was the only person who applied to run IKEA Pakistan.Thirty years later, he's been leading the 40-billion-euro Swedish giant with 170,000 employees for eight years through a pandemic, geopolitical chaos, war, and hyperinflation.In 2020, IKEA wasn't selling online.Six weeks later, all stores had gone digital.A two-year plan compressed into 42 days. 55,000 days of closure worldwide and a turnover that fell by only 4%.The company even made a profit, to the point of repaying all the state aid it received during the crisis.But his biggest achievement might be proving the trade-off is a myth.Under his leadership, IKEA grew by 24% and bet 4.2 billion euros on renewable energy.An attempt to prove that a furniture giant can grow without proportionally increasing its environmental footprint.In this episode, Jesper reveals:How do you grow without ever taking a bank loan?Why designing a €19 chair that requires more excellence than a €300 oneHow to digitize a several billion company in 6 weeks instead of 2 yearsWhy hierarchy is the enemy of speed and what they do about itThe IKEA's "side" businesses that are worth billionsA masterclass in leadership and sustainability with a CEO who spent 30 years proving that business success and planetary responsibility aren't opposites, but fuel for each other.You can contact Jesper on Linkedin.TIMELINE:00:00:00 : First day on the job: a kidnapping00:13:10 : How do you know it's time to quit?00:23:31 : The pandemic that digitized IKEA in six weeks00:35:37 : The CEO who does the dishes / Nothing is slower than hierarchy00:48:12 : Sustainability doesn't have to cost more01:05:24 : The bookshelf that explains how IKEA works01:17:05 : The democratic design formula01:26:30 : The blueprint for opening an IKEA store01:43:34 : The side business worth billions01:52:17 : The car-based model evolves02:02:35 : Regrets of inactionWe referred to previous GDIY episodes : #510 - Carole Benaroya - Kujten - La reine du cachemire#496 - Sébastien Kopp - VEJA - Faire du business autrement#467 - Christel Heydemann - Orange - Garder le cap pour réussir dans un marché en rupture permanente#461 - Sébastien Bazin - PDG du groupe Accor - Diriger un groupe coté en bourse sans ordinateur#234 - Amandine Merle Julia - Plum Living - Pimper IKEA pour proposer un design d'intérieur accessible à tousA few recent episodes in English : #500 - Reid Hoffman - LinkedIn, Paypal - How to master humanity's most powerful invention#487 - VO - Anton Osika - Lovable - Internet, Business, and AI: Nothing Will Ever Be the Same Again#475 - VO - Shane Parrish - Farnam Street - Clear Thinking: The Decision-Making Expert#473 - VO - Brian Chesky - Airbnb - « We're just getting started »#452 - VO - Reid Hoffman - LinkedIn, Paypal - L'humanité 2.0 : Homo technicus plus qu'Homo sapiens#437 - James Dyson - Dyson - “Failure is more exciting than success”#431 - Sean Rad - Tinder - How the swipe fever took over the worldWe spoke about :The Billy bookcase has sold 60 million copiesIKEA Ranks as World's Sixth Largest Food ChainReading Recommendations :Fifi BrindacierInterested in sponsoring Generation Do It Yourself or proposing a partnership ? Contact my label Orso Media through this form.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Fluent Fiction - Swedish: Seafood & Friendship: From Dinner to Feast Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-28-23-34-02-sv Story Transcript:Sv: Det var en kylig vintermorgon i Göteborg.En: It was a chilly winter morning in Göteborg.Sv: Feskekôrka var livlig och full av folk som letade efter de bästa ingredienserna för sina nyårsfester.En: Feskekôrka was lively and full of people searching for the best ingredients for their New Year's parties.Sv: Elin skyndade sig in, klädd i en tjock kappa, med listan på vad hon behövde för sin nyårsmiddag i handen.En: Elin hurried inside, dressed in a thick coat, with the list of what she needed for her New Year's dinner in hand.Sv: Det doftade av hav och alger.En: The air smelled of the sea and algae.Sv: Luften surrade av röster från folk som pratade om allt de skulle laga.En: The air buzzed with the voices of people talking about all the things they were going to cook.Sv: Elin hade en plan.En: Elin had a plan.Sv: Hon ville laga en traditionell svensk middag med en modern twist.En: She wanted to make a traditional Swedish dinner with a modern twist.Sv: Först och främst behövde hon de färskaste skaldjuren.En: First and foremost, she needed the freshest seafood.Sv: Hennes ögon spejade över alla stånden, och där—mitt i virret—såg hon det perfekta havskräftor-partiet.En: Her eyes scanned all the stands, and there—in the middle of the hustle—she saw the perfect batch of langoustines.Sv: Men precis när hon tog ett steg framåt, märkte hon att en annan kund, Joakim, också hade siktet inställt på samma kräftor.En: But just as she took a step forward, she noticed that another customer, Joakim, also had his eyes set on the same langoustines.Sv: Elin tvekade.En: Elin hesitated.Sv: Hon såg på Joakim, som redan hade plockat åt sig merparten av krabborna.En: She looked at Joakim, who had already picked up most of the crabs.Sv: Hon visste att hon måste vara modig.En: She knew she had to be brave.Sv: Hon gick fram mot honom.En: She approached him.Sv: "Hej, jag såg att du hittade de bästa kräftorna," sa hon med ett vänligt leende.En: "Hello, I noticed you found the best langoustines," she said with a friendly smile.Sv: Joakim tittade upp, förvånad över att bli tilltalad.En: Joakim looked up, surprised to be addressed.Sv: "Ja, jag försöker samla ihop ingredienser för en imponerande nyårsmåltid," erkände han.En: "Yes, I'm trying to gather ingredients for an impressive New Year's meal," he admitted.Sv: "Men det verkar som att vi vill ha samma sak."En: "But it seems like we want the same thing."Sv: De två upptäckte snabbt att de båda hade något unikt att erbjuda.En: The two quickly discovered that they both had something unique to offer.Sv: Elin hade några lokala örter och ingredienser som Joakim saknade.En: Elin had some local herbs and ingredients that Joakim lacked.Sv: De började prata; kanske kunde de byta varor med varandra?En: They started talking; maybe they could trade goods with each other?Sv: Elin föreslog att de skulle dela på fångsten och utbyta tips om hur man bäst kunde använda dem.En: Elin suggested that they share the catch and exchange tips on how best to use them.Sv: Tanken tycktes tilltala Joakim.En: The idea seemed to appeal to Joakim.Sv: "Vet du vad?En: "You know what?Sv: Jag gillar ditt sätt att tänka," sa han med ett leende.En: I like the way you think," he said with a smile.Sv: Han öppnade sin påse och tog fram några av sina kräftor.En: He opened his bag and brought out some of his langoustines.Sv: Elin gav honom av sina örter i utbyte.En: Elin gave him some of her herbs in exchange.Sv: De skrattade och pratade om sina receptidéer.En: They laughed and talked about their recipe ideas.Sv: Joakim blev så nyfiken på Elins middag att han undrade om han kanske kunde hjälpa till eller rentav få komma.En: Joakim became so curious about Elin's dinner that he wondered if he might help out or perhaps even join.Sv: Elin tvekade först, men tänkte sedan att det kunde vara trevligt.En: Elin hesitated at first, but then thought it could be nice.Sv: Så kom det sig att Elin och Joakim, tidigare främlingar på en hektisk marknad, slutade som vänner vid samma bord för nyårshelgen.En: So it happened that Elin and Joakim, once strangers at a bustling market, ended up as friends at the same table for the New Year's holiday.Sv: Elin insåg att samarbete kunde föra med sig nya och oväntade möjligheter.En: Elin realized that collaboration could bring new and unexpected opportunities.Sv: När tolvslaget närmade sig, tittade Elin ut över sina gäster och köket.En: As midnight approached, Elin looked out over her guests and the kitchen.Sv: Hon kände sig nöjd.En: She felt satisfied.Sv: Det blev inte bara en välplanerad middag, utan en kväll som blivit bättre tack vare nya vänner och öppenheten att prova något nytt.En: It had not only been a well-planned dinner but an evening made better thanks to new friends and the openness to try something new.Sv: Och så började det nya året, fylld av god mat och ännu bättre sällskap.En: And so the new year began, filled with good food and even better company. Vocabulary Words:chilly: kyliglively: livligingredients: ingrediensernahustle: virrethesitated: tvekadebrave: modigimpressive: imponerandeadmitted: erkändeunique: unikalack: saknadegather: samlacatch: fångstenshare: delaappeal: tilltalaexchange: utbytecurious: nyfikenbustling: hektiskcollaboration: samarbeteopportunities: möjlighetertwist: twistscanned: spejadeapproached: gick fram motaddressed: tilltaladsuggested: föreslogtips: tipssmiled: leendemidnight: tolvslagetsatisfied: nöjdmodern: modernstrangers: främlingar

Fluent Fiction - Swedish: Ingrid's Snowflake: A Christmas Gift with Heart Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-28-08-38-20-sv Story Transcript:Sv: Mitt i hjärtat av Stockholm, i Gamla Stan, lockade julmarknaden människor från när och fjärran.En: In the heart of Stockholm, in Gamla Stan, the Christmas market attracted people from near and far.Sv: Trähusen var smyckade med glittrande ljusslingor och doften av glögg låg tungt i den kalla vinterluften.En: The wooden houses were adorned with glittering light strings, and the scent of glögg hung heavily in the cold winter air.Sv: Ingrid, med rosiga kinder från kylan, gick långsamt genom marknadens trånga gångar.En: Ingrid, with rosy cheeks from the cold, walked slowly through the market's narrow aisles.Sv: Hon var fast besluten att hitta den perfekta julklappen till sin mamma.En: She was determined to find the perfect Christmas gift for her mother.Sv: Det var vinter, och snön gav de smala gatorna en magisk glans.En: It was winter, and the snow gave the narrow streets a magical sheen.Sv: Ingrid höll sin tjocka halsduk hårt runt halsen, orolig för att marknadens överflöd av varor skulle göra det svårt att hitta något unikt.En: Ingrid clutched her thick scarf tightly around her neck, worried that the market's abundance of goods would make it difficult to find something unique.Sv: Hennes mamma betydde allt för henne, och Ingrid ville verkligen visa henne sin uppskattning med rätt present.En: Her mother meant everything to her, and Ingrid really wanted to show her appreciation with the right present.Sv: Det verkade som om varenda hörn av marknaden var fullpackad med besökare.En: It seemed as if every corner of the market was packed with visitors.Sv: Familjer samlades runt stånden, skrattande och pratande.En: Families gathered around the stalls, laughing and talking.Sv: Barn pekade förtjust på allt från handgjorda tomtar till chokladfyllda kransar.En: Children pointed delightedly at everything from handmade tomtar to chocolate-filled wreaths.Sv: Ingrid försökte koncentrera sig, men hon kunde inte skaka av sig känslan av att inget var tillräckligt speciellt.En: Ingrid tried to concentrate, but she couldn't shake off the feeling that nothing was special enough.Sv: Efter att ha gått förbi flera stånd med traditionellt hantverk och hemgjorda godsaker, bestämde sig Ingrid för att ta en annan väg.En: After passing several stalls with traditional crafts and homemade treats, Ingrid decided to take a different path.Sv: Hon lämnade den livliga huvudstråket och följde en smal, mindre trång gata.En: She left the bustling main thoroughfare and followed a narrow, less crowded street.Sv: Här var det lugnare, och Ingrid kunde äntligen andas ut.En: Here it was quieter, and Ingrid could finally breathe out.Sv: På denna mer avsides plats fanns en liten bod.En: In this more secluded spot, there was a small booth.Sv: Till Ingrids förvåning sålde den handgjorda smycken.En: To Ingrid's surprise, it sold handmade jewelry.Sv: Med en viss nyfikenhet gick hon närmare.En: With a certain curiosity, she moved closer.Sv: Ett halsband fångade hennes blick.En: A necklace caught her eye.Sv: Det var enkelt men vackert, med en liten, skör berlock i form av en snöflinga.En: It was simple but beautiful, with a small, delicate charm in the shape of a snowflake.Sv: Den påminde henne om en vintrig dag från hennes barndom, när hennes mamma hade tagit henne ut för att göra snöänglar.En: It reminded her of a wintery day from her childhood when her mother had taken her out to make snow angels.Sv: Ingrid kände ett plötsligt lugn.En: Ingrid felt a sudden calm.Sv: Hon förstod att det inte var presentens pris eller storlek som räknades, utan tanken och minnet bakom den.En: She understood that it wasn't the price or size of the gift that mattered, but the thought and memory behind it.Sv: Med ett litet leende på läpparna köpte Ingrid halsbandet.En: With a small smile on her lips, Ingrid bought the necklace.Sv: Hon visste nu att det skulle bli den perfekta presenten.En: She now knew it would be the perfect present.Sv: När Ingrid lämnade marknaden, insåg hon att det var den personliga kopplingen, inte materialvärdet, som gav en gåva dess mening.En: As Ingrid left the market, she realized that it was the personal connection, not the material value, that gave a gift its meaning.Sv: Med halsbandspaketet tryggt i sin väska blickade hon ut över de snöbeklädda taken i Gamla Stan.En: With the necklace package safely in her bag, she looked out over the snow-covered roofs of Gamla Stan.Sv: Hon kände sig nöjd och förväntansfull, för hon visste att hennes mamma skulle förstå gåvans betydelse.En: She felt content and excited, for she knew that her mother would understand the gift's significance. Vocabulary Words:heart: hjärtatattracted: lockadeadorned: smyckadescent: doftennarrow: trångadetermined: fast beslutenabundance: överflödunique: unikpacked: fullpackaddelightedly: förtjusthandmade: handgjordaconcentrate: koncentrerashake off: skaka av sigsecluded: avsidesbooth: bodcuriosity: nyfikenhetdelicate: skörcharm: berlocksnowflake: snöflingacalm: lugnunderstood: förstodprice: prissize: storlekbreathe out: andas utcontent: nöjdexcited: förväntansfullconnection: kopplingensignificance: betydelsematerial: materialvalue: värde

Let's face it, even “good” macro talk can fall into the trap of treating the economy like a tidy spreadsheet while real lives get crushed in the margins. To help us peer beneath the covers, Steve invited Emma Holten, a Copenhagen-based political economist to talk about her book Deficit: How Feminist Economics Can Change Our World. We often discuss deficits around here, but Emma is looking at a different kind. She reframes deficit as what societies rack up when they systematically undervalue care: the paid and unpaid labor (still disproportionately done by women) that keeps people healthy, capable, and alive.Emma and Steve discuss the way mainstream economics has long treated the home, the body, and the mind as a black box, as if workers spring fully formed from the soil and arrive at the labor market already fed, healed, soothed, socialized, and ready to produce.They talk about measurement and the way the GDP counts a $3,000 ambulance bill as added value instead of predatory extraction. They also look at power and social cohesion. Steve connects Emma's thesis to MMT's real-resources focus and the Job Guarantee as a way to fund socially necessary work that markets underprovide, while also admitting the hard question: even if policy is sound, capital and its political machinery never volunteer to be disarmed.Emma Holten is a feminist activist and gender policy consultant. Since 2018, she has worked with feminist economics. In 2024 she published her first book “DEFICIT - On the value of care” in Danish. It is available in English, Swedish, Norwegian, German, Dutch, and Italian - and forthcoming in 6 other languages. It has won the Politiken Literature Prize, The Library Reader's Prize, The Sara Danius Prize, The Sprout Prize and was shortlisted for the Montana Literature Award.

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In today's episode, Jimmy, who is joined by Andrew Musgrave (get well soon Mika!), sits down with Swedish cross-country skiing sensation Moa Ilar for an inside look at her journey through the sport and the upcoming Tour de Ski.You'll hear Moa Ilar share everything from growing up in a tiny village that's obsessed with swimming, to what it's like chasing podiums (and sometimes bagging a win out of nowhere). She spills on training after foot surgery, why fighting for a spot in the Swedish women's team is both awesome and stressful, and gives her honest opinions about this year's Tour de Ski changes.There's a bunch of good stories in this one: wild relay team drama, crazy Olympic quotas, and the infamous moment Moa Ilar got disqualified for helping a teammate—and got some pretty wild messages online. Plus, you'll hear who she'd dream of training with (spoiler: it's wholesome), and everyone shares a laugh about rumors and weird race formats.

Fluent Fiction - Swedish: Midnight Magic: A New Year's Eve in Venice Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-27-23-34-02-sv Story Transcript:Sv: Piazza San Marco glittrade av ljus.En: Piazza San Marco glittered with light.Sv: Det var vinter i Venedig, och hela torget var fyllt av förväntan inför nyårsafton.En: It was winter in Venice, and the entire square was filled with anticipation for New Year's Eve.Sv: Klara gick runt och organiserade.En: Klara walked around and organized.Sv: Hon älskade kulturutbyten och ville att evenemanget skulle bli minnesvärt.En: She loved cultural exchanges and wanted the event to be memorable.Sv: Johan, en ivrig fotograf, letade efter det perfekta motivet.En: Johan, an eager photographer, searched for the perfect subject.Sv: Han hoppades på att fånga det magiska ögonblicket när året skulle byta.En: He hoped to capture the magical moment when the year would change.Sv: Bland stånden sålde Elsa sina hantverk.En: Among the stalls, Elsa sold her crafts.Sv: Hon hade en liten butik och hoppades på fler kunder.En: She had a small store and hoped for more customers.Sv: Hon log mot alla som passerade förbi.En: She smiled at everyone who passed by.Sv: Plötsligt började det regna.En: Suddenly, it started to rain.Sv: Vinden blev kyligare.En: The wind became colder.Sv: Klara blev orolig.En: Klara became worried.Sv: Hur skulle de alla hålla sig torra och glada?En: How would they all stay dry and happy?Sv: Hon var tvungen att tänka snabbt.En: She had to think quickly.Sv: Klara beslutade att flytta en del av evenemanget inomhus.En: Klara decided to move part of the event indoors.Sv: De närliggande historiska byggnaderna hade plats.En: The nearby historic buildings had space.Sv: Med lite hjälp flyttade de dekorationer och matbord.En: With a little help, they moved decorations and food tables.Sv: Värme ersatte snart kylan, och glädjen återvände.En: Warmth soon replaced the cold, and joy returned.Sv: Johan stod vid ett fönster och väntade.En: Johan stood by a window and waited.Sv: Han ville inte missa fyrverkerierna.En: He did not want to miss the fireworks.Sv: Elsa bjöd på varm choklad, och det blev en populär plats för gästerna att värma sig.En: Elsa offered hot chocolate, and it became a popular spot for guests to warm up.Sv: Klockan närmade sig midnatt.En: The clock approached midnight.Sv: Alla hoppades att regnet skulle sluta till fyrverkerierna.En: Everyone hoped the rain would stop for the fireworks.Sv: Då, som om himlen lyssnat på deras böner, stoppade regnet.En: Then, as if the sky had listened to their prayers, the rain stopped.Sv: Molnen skingrades.En: The clouds parted.Sv: Klart och vackert väder återvände.En: Clear and beautiful weather returned.Sv: Fyrverkerierna ljusnade upp Piazza San Marco.En: The fireworks lit up Piazza San Marco.Sv: Klara suckade av lättnad och lycka.En: Klara sighed with relief and happiness.Sv: Allt hennes hårda arbete var värt det.En: All her hard work was worth it.Sv: Hon hade lärt sig att improvisera och hantera oväntade problem med framgång.En: She had learned to improvise and handle unexpected problems successfully.Sv: Johan tog sin bild precis när klockan slog tolv.En: Johan took his photo just as the clock struck twelve.Sv: Elsa skålade tillsammans med nya och gamla vänner.En: Elsa toasted along with new and old friends.Sv: En ny start för alla.En: A new beginning for everyone.Sv: Det blev en kväll ingen av dem skulle glömma.En: It was an evening none of them would forget.Sv: Alla firade det nya året med hopp och glädje.En: Everyone celebrated the new year with hope and joy. Vocabulary Words:glittered: glittradeanticipation: förväntanmemorable: minnesvärteager: ivrigsubject: motivcultural: kulturmagical: magiskamoment: ögonblicketcrafts: hantverkstore: butikcustomers: kundersuddenly: plötsligtworried: oroligdecided: beslutadeindoors: inomhusnearby: närliggandehistoric: historiskareplaced: ersattejoy: glädjewindow: fönsterpopular: populärapproached: närmade sigparted: skingradesbeautiful: vackertrelief: lättnadhappiness: lyckaimprovise: improviserahandle: hanteraunexpected: oväntadesuccessfully: framgång

Fluent Fiction - Swedish: Unplugged: A Christmas Feast Under the Amalfi Stars Find the full episode transcript, vocabulary words, and more:fluentfiction.com/sv/episode/2025-12-27-08-38-20-sv Story Transcript:Sv: Havet vid Amalfikusten glittrade i det bleka vinterljuset.En: The sea by the Amalfikusten glittered in the pale winter light.Sv: Axel stod i det lilla huset med sina vänner, Linnea och Emil.En: Axel stood in the little house with his friends, Linnea and Emil.Sv: Det var jul.En: It was Christmas.Sv: Axel ville laga en stor italiensk festmåltid.En: Axel wanted to prepare a grand Italian feast.Sv: Han ville imponera på sina vänner.En: He wanted to impress his friends.Sv: "Vi beställer pizza, eller?"En: "Shall we order pizza, or?"Sv: frågade Linnea skeptiskt.En: asked Linnea skeptically.Sv: "Nej, nej," svarade Axel entusiastiskt.En: "No, no," replied Axel enthusiastically.Sv: "Jag ska laga den bästa maten!"En: "I'm going to cook the best food!"Sv: Emil höll sin ficklampa i handen.En: Emil held his flashlight in hand.Sv: Han var alltid förberedd.En: He was always prepared.Sv: Axel började laga maten, men plötsligt blev allt mörkt.En: Axel started cooking, but suddenly everything went dark.Sv: Strömmen gick.En: The power went out.Sv: Emil tände sin ficklampa och lyste rummet.En: Emil turned on his flashlight and lit the room.Sv: "Vad gör vi nu?"En: "What do we do now?"Sv: frågade Linnea, med ett försök att verka positiv.En: asked Linnea, trying to sound positive.Sv: "Vi lagar mat ute!"En: "We cook outside!"Sv: sa Axel med ett leende.En: said Axel with a smile.Sv: Han tog fram sitt campingkök.En: He brought out his camping stove.Sv: Emil hjälpte till att samla ved och ingredienser.En: Emil helped gather wood and ingredients.Sv: Linnea letade efter ljus och godsaker.En: Linnea searched for candles and treats.Sv: Axel kämpade med campingköket.En: Axel struggled with the camping stove.Sv: Plötsligt välte han grytan med vatten.En: Suddenly he knocked over the pot of water.Sv: Vattnet rann nerför klippan.En: The water flowed down the rock.Sv: Alla blev tysta i en sekund.En: Everyone was silent for a second.Sv: Sedan började de skratta.En: Then they started to laugh.Sv: Tårarna rann av skratt.En: Tears rolled down from laughter.Sv: Det var precis vad de behövde.En: It was just what they needed.Sv: Slutligen gjorde de enkla mackor.En: Finally, they made simple sandwiches.Sv: De delade en flaska vin.En: They shared a bottle of wine.Sv: De satt under stjärnorna på klippan.En: They sat under the stars on the rock.Sv: Det var magiskt.En: It was magical.Sv: Ljuset från byn blinkade i fjärran.En: The light from the village twinkled in the distance.Sv: "Det här blev ganska bra ändå", sa Linnea och log.En: "This turned out pretty good after all," said Linnea with a smile.Sv: Axel insåg att det inte alltid handlar om perfekt mat.En: Axel realized that it's not always about perfect food.Sv: Det handlar om gott sällskap.En: It's about good company.Sv: Han tittade på Emil, som satt nära Linnea.En: He looked at Emil, who was sitting close to Linnea.Sv: Emil samlade mod.En: Emil gathered courage.Sv: I det mjuka mörkret närmade han sig henne och viskade några tysta ord.En: In the soft darkness, he leaned closer to her and whispered a few quiet words.Sv: Alla blev glada av den oväntade kvällen.En: Everyone was delighted by the unexpected evening.Sv: Det blev den minnesvärda julen Axel önskade.En: It became the memorable Christmas Axel wished for.Sv: Det visade sig att ibland är enkla saker de bästa.En: It turned out that sometimes simple things are the best.Sv: Vänskap och spontana ögonblick värmer mer än någon festmåltid.En: Friendship and spontaneous moments warm more than any feast. Vocabulary Words:glittered: glittradegather: samlafeast: festmåltidsuddenly: plötsligtimpress: imponeraskeptically: skeptisktenthusiastically: entusiastisktcamping stove: campingkökflashlight: ficklampaflowed: rannstruggled: kämpaderock: klippabottles: flaskatwinkled: blinkadedelighted: gladamemorable: minnesvärdaunexpected: oväntaderealized: insågcourage: modwhispered: viskadesilent: tystagathered: samladeattempt: försökcandles: ljustears: tårarnasilent: tystaspontaneous: spontanatreats: godsakershared: deladesoft: mjuka

As 2026 approaches, the Taste Radio hosts explore why uncertainty may actually favor emerging food and beverage brands. From changing definitions of value and retailer innovation to AI-driven discovery and standout new products, the episode highlights where real opportunity is taking shape in CPG. Show notes: 0:25: NYE Scaries? Opps. Value ≠ Price. AI For Awareness. Creamy Hummus, Swedish Food & More. – The hosts reflect on year-end anxieties and optimism heading into 2026, discussing the realities of entrepreneurship, resilience through challenges, and reasons for confidence in the food and beverage industry. They highlight ongoing consumer demand for better-for-you products, opportunities created by regulatory changes like the removal of synthetic dyes, continued at-home eating, and strong spending despite economic uncertainty. The conversation emphasizes that consumers are unlikely to abandon healthier or premium choices once adopted, creating space for emerging brands to grow as legacy brands stagnate. They also note increased M&A activity, retailer openness to innovation, and the growing role of technology and AI in product discovery and brand awareness. The episode features tastings and discussions of innovative products, from creamy hummus and sparkling coconut water to plant-based cheese, cocktail mixers, functional meat sticks and Swedish candy. Brands in this episode: Archer, Habiza, Sunbear, Once Upon A Coconut, Strange Water, Rebel Cheese, The Only Mix, Berski, Bubs, Sockerbit, Dirty Saint

Oh boy! Welcome to a spectacular holiday episode of pcmc! On today's show, Mike is joined by Janine, and together they are discussing "From All of Us to All of You", an episode of the classic TV show Walt Disney Presents, which first aired in 1958. In the show, Jiminy Cricket and Mickey Mouse host an arrangement of classic Disney shorts and clips from their feature films. But to understand the real cultural significance of FAOUTAOY, you have to talk about Sweden. In Sweden from 1960 onward, this TV special has aired every single Christmas Eve without fail. It's a major Swedish holiday tradition and the whole country tunes in to watch. On this episode, listen to Mike and Janine analyze the show segment by segment and figure out what makes it so important to the Swedish people. So settle in with a cup of your favorite hot beverage and listen to this very special holiday offering. If you're a long time listener, or a newcomer here, everyone at pcmc thanks you and wishes you a happy holiday! find us everywhere @PCMCpod 

The Enigma of The Viennese Strangler: A Sherlock Holmes AdventureIn this thrilling episode of Sherlock Holmes, the master detective and his companion Dr. Watson find themselves in Vienna, where they become embroiled in a complex case involving blackmail and murder. As they investigate the death of a notorious blackmailer, they encounter a cast of intriguing characters, each with their own secrets and motives. Through keen observation and deduction, Holmes unravels the mystery, leading to a dramatic confrontation and resolution that showcases his unparalleled detective skills.In the heart of Vienna, Sherlock Holmes and Dr. Watson find themselves entangled in a web of deceit and danger. The episode begins with Holmes and Watson staying at a quaint pension, where they are drawn into a case involving a notorious blackmailer, Sandor Aafhardy. The tension escalates when Aafhardy is found strangled, and the duo must navigate through a maze of suspects, each with their own secrets and motives.As Holmes and Watson delve deeper, they encounter a cast of intriguing characters, including a Hungarian painter, a Chinese actor, and a Swedish sculptress, each with potential motives for murder. The plot thickens with the discovery of blackmail documents, leading Holmes to suspect that the killer is someone with long fingernails—a clue that ultimately points to the dramatic Signora Violetti.Holmes' keen observation and deduction skills shine as he unravels the mystery, using clever disguises and psychological tactics to extract a confession from the true murderer. The episode concludes with a harmonious note, as Holmes and Watson enjoy a peaceful moment, reflecting on the adventure that has just unfolded.Join us as we delve into the mysteries of Sherlock Holmes, where every case is a journey into the unknown. Subscribe now for more thrilling tales of deduction and intrigue.TakeawaysThe episode features Sherlock Holmes and Dr. Watson in Vienna.Holmes is approached by a pianist being blackmailed.The investigation leads to a murder scene.Holmes interrogates various suspects in the case.Evidence suggests multiple people had motives for murder.Holmes deduces the killer's identity through clues.The story highlights the importance of observation in detective work.The resolution involves a clever disguise by Holmes.The episode concludes with a musical performance.The narrative showcases classic elements of mystery and suspense.Sherlock Holmes, mystery, blackmail, murder, investigation, detective, Vienna, adventure, Dr. Watson, classic radio drama

Merry Christmas and Happy Holidays everyone!In keeping with tradition, we give you a Christmas special adventure!This year we play the amazing game Troubleshooters!We're an actual play podcast where professional actors play the best of Swedish RPGs published in Swedish! This episode we play the amazing gameTrubleshooters by Helgast.Starring: Jakob Hultcrantz Hansson, Ingela Lundh and Mattias Redbo.Game Master: Andreas LundströmMusic by: Andreas Lundström

It's Christmas time and this week we're resharing the original RTN Christmas Classic! Christmas expert James Cooper joins Bob and Ben to explain how Santa Claus, Christmas trees, and other Christmas traditions made their way into popular culture. He also shares stories of lesser known traditions, such as setting fire to the giant Swedish straw goat known as the Gävlebocken! You can find out more about the history of Santa Claus and Christmas at James Cooper's website WhyChristmas.com This is a rebroadcast of RTN #82, which originally aired on December 18, 2017. This reair was edited by Ben Sawyer. 

Swedish youth worker Nicolas Lunabba had one strict rule: never get attached to the kids you help. Then 13-year-old Elijah moved in — and turned his mentor's flat into a home.In Malmö, Sweden, where poverty and violence shaped young lives, detachment was Nicolas' survival strategy. Then he met Elijah, an eight year old with a mohawk, a basketball under his arm, and a fearless, sometimes dangerous streak. They bonded over basketball and five years later, Elijah arrived at Nicolas' flat and made a home on his sofa. He borrowed his clothes, asked him to read aloud from a 3,600-page novel, and slowly cracked the emotional armour of a man who had spent years keeping people at arm's length. What began as mentorship became an unconventional and powerful bond that changed both their lives in extraordinary ways. Nicolas has written a memoir, Will You Care If I Die, and a Swedish film of the same name is currently in production.Presenter: Jo Fidgen Producer: Tom Harding Assinder Lives Less Ordinary is a podcast from the BBC World Service that brings you the most incredible true stories from around the world. Each episode a guest shares their most dramatic, moving, personal story. Listen for unbelievable twists, mysteries uncovered, and inspiring journeys - spanning the entire human experience. Step into someone else's life and expect the unexpected. Got a story to tell? Send an email to liveslessordinary@bbc.co.uk or message us via WhatsApp: 0044 330 678 2784 You can read our privacy notice here: https://www.bbc.co.uk/programmes/articles/5YD3hBqmw26B8WMHt6GkQxG/lives-less-ordinary-privacy-notice

Dan, James and Andy discuss YOUR facts including 4D and D-Day. Andy's pronunciation of Houston gets him in trouble again, and we meet eight new Custodians of Fish Facts.