Podcasts about bid management

Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton's experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers. Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley's recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords. Finally, let's tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon. In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:02 - Amazon Advertising Launch Strategies Workshop 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape 10:08 - Optimizing Keywords for Seasonal Products 13:12 - Keyword Research Using Helium 10 18:41 - Optimizing Amazon Advertising Strategy 24:49 - Importance of Keyword Research in Advertising 26:52 - Effective Bid Management for Targeting Types 28:50 - Finding Balance in Amazon Bid Management 35:37 - Bid Management for Sales and ACoS 38:23 - Mastering Amazon Bidding Strategy 45:41 - Discussion on Algorithmic Love and Relaunch

Aron Cronin, Managing Director and Anthony Gardner, Principal Consultant at GIC Limited, join Mike Shanley to discuss the UK Aid Market and the impact of the elections.  RESOURCES Subscribe to the FCDO Supplier Portal, enabling you to receive its weekly supplier engagement newsletter free of charge here. BIOGRAPHIES Aron Cronin established GIC Limited in 1991 where he is the Managing Director responsible for the firm and its services. Previously he led the London international development practice at Touche Ross Management Consultants (now Deloitte Consulting). He is an established consultancy practitioner who brings over 40 years' experience of planning and management of studies and projects in advanced and emerging market countries, most recently in relation to economic diversification and growth, private sector development and increased access to finance. He is a widely recognised authority on the correct application of the financing, tendering and procurement procedures of DFID (where he held an interim Private Sector Development Adviser position), FCDO, the EBRD and other major donors He has wide training and mentoring experience in Proposals and Tender Dossiers preparation and Monitoring and Evaluation and has led numerous tailored in-house seminars and strategy development workshops internationally. He leads and now concentrates on the firm's Bid Management service line working with client organisations to strengthen their new business acquisition, bidding skills and capacities and has authored several official guides to effective business development and tendering processes. Tony Gardner spent over 40 years as a member of the UK Department for International Development (DFID) as a development and procurement professional. A longtime member of the Chartered Institute for Purchasing and Supply, he was the Head of the Procurement Department, leading a large department responsible for contracts worth over £1bn per annum. His last post with DFID was as deputy head of the Kenya office from 2014-17. He joined GIC Limited in January 2018 to work on the firm's Bid Management service line. As a consultant, he provides significant advice in contract tendering and management, notably value for money, risk management, due diligence, and capacity building. He has wide training and mentoring experience and leads tailored seminars and strategy development workshops. Aron and Tony are currently concentrating on developing training and support to the provider market to respond to the changes in UK LEARN MORE Thank you for tuning into this episode of the Aid Market Podcast. You can learn more about working with USAID by visiting our homepage: Konektid International and AidKonekt. To connect with our team directly, message the host Mike Shanley on LinkedIn.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. This week we're sharing a high-level conversation about bid management in Amazon's advertising ecosystem with retail media experts Jordi Beltran and Carlos Sastre. Join us to discover the nuances of bid management, its impact on budget allocation, and how campaign architecture plays a vital role in optimizing brand performance.  Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordi, and Carlos discuss: Budget Distribution: The need for a clear structure in budget distribution and campaign architecture to control investments and achieve campaign objectives. Campaign Objectives: Importance of having focused approaches for each campaign to maximize efficiency and return on investments. CPC Analysis: The significance of monitoring Cost Per Click (CPC) and budget management to maintain campaign efficiency. Signs of Poor Structure: Identifying accounts with hundreds of products or keywords in a single campaign as a red flag for inefficiency. High Competition Categories: The importance of strategic bidding in competitive categories where clicks can be expensive. Conversion Rates: The need to understand the conversion rates of products to avoid overspending and optimize bids for better returns. Bid Placement Modificator: Adjusting bids for top search placements can drastically improve campaign performance. Campaign Bidding Strategies: Carlos advises using a "down only" bidding strategy for better control and efficiency. Automation Trends: How Amazon is evolving towards more automation and goal-based bidding, similar to trends seen in other advertising platforms like Google. Algorithm Improvements: Jordi highlights the improvements in Amazon's algorithm and the potential benefits and drawbacks of automatic campaigns.

In this episode, we dive deep into the intricacies of bid management on Amazon. Join us as we discuss the essential aspects of optimizing your bids to maximize ad performance.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Join us for this special episode of The Digital Marketing Mentor as we reflect on our conversations with various guests about their experiences with PPC advertising. We cover everything from why our guests entered this industry to bid management, control metrics, conversion tracking, and GA4. Whether you're new to PPC or a seasoned pro, this Best of PPC episode will offer advice and anecdotes regarding this rapidly evolving industry. Episode Highlights The many experts we've interviewed about PPC advertisingI seem to share a few understandings: A detailed PPC audit is an excellent way to ensure a new or revamped campaign will move in the right direction and best utilize company budgets.Manual vs. automatic bidding tends to be a popular topic in the PPC community and our guests believe that the intent and goals behind the campaign should drive the bidding strategy. Digital marketers must pay more attention to the power of good ad copy as even small changes can steer a PPC campaign in the right direction.In a lead generation campaign, some key indicators to evaluate and frame the budget include the length of the campaign (how long it has been running), CPL to acquisition, visibility, and conversion rate. PPC experts emphasize the value of attribution since the cost-per-lead data often drives the connection between campaign results and company growth.Google's elimination of third-party cookies will most impact companies that don't conduct online transactions or have an e-commerce presence as it will make accessing customer data more difficult. Episode Links Susan Wenograd - Mastering Google Ads: Secrets to Success in Search, Speaking, and StrategyNavah Hopkins - English, Ethics, Education, and Encouragement in Paid SearchSarah Stemen - Effective Digital Marketing and Entrepreneurial EndeavorsDuane Brown - Destination: Digital Marketing Data  Kirk Williams - Speaking, Sparking Connections, Star Wars, and (Google) Shopping Brianna Deboever -  Office Hours | Making Alphabet Soup for Lead Quality: PPC, UTM, CRM, and MoreRachel Howle -  Office Hours  | ManuFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Is the Amazon marketplace's tide too strong, or can new and seasoned sellers still navigate the choppy waters of Amazon PPC to find success? Join Shivali Patel, along with Matthew FitzMaurice from Pacvue, as we chart a course through the intimidating yet rewarding seas of Amazon advertising. This TACoS Tuesday, we're not just talking shop; we're equipping you with a compass and map to master keyword research, manage bids with precision, and understand the rhythms of dayparting that keep your budget afloat and your goals in sight. Amazon's landscape is dominated by PPC, but that doesn't mean getting organic sales from your campaigns is a lost cause. We share a lot of tactics for enhancing retail-ready content and fine-tuning your bids to catch the eye of shoppers sailing by. Learn how to stay vigilant on the metrics that matter—CPC, impressions, and click-through rates—while also steering the helm of your PPC campaigns with the discerning eye of a captain deciding when to lower sails (daily budgets) or adjust course (bids). Our discussion also offers insights into managing the choppy waters of high-cost keywords and understanding when it's time to make a strategic retreat. Our final topic dives into using Amazon advertising to claim your market share. We uncover the secrets of sponsored product placements, brands, and display campaigns, aided by the navigational tools of Helium 10's Adtomic and Pacvue. Whether you're launching a new product flotilla or reinforcing the fleet of established offerings, we're here to help you sail smoothly through budget considerations, historical data analysis, and the essential practice of continuous testing. All hands on deck—this episode is a voyage to the heart of Amazon advertising success. In episode 563 of the Serious Sellers Podcast, Shivali and Matthew discuss: 00:00 - Amazon PPC Q&A and Ad Strategies 05:53 - Optimizing Keyword Campaign Performance 06:57 - Strategies for Boosting Organic Sales 11:37 - Optimizing High-Cost Keywords in Campaigns 14:09 - Optimizing Keywords for Market Share 16:41 - Keyword Performance Evaluation and Decisions 17:01 - Optimizing Amazon Advertising Performance 18:59 - Analyzing Sponsored Product and Display Performance 20:16 - Optimizing Sponsored Display Campaigns for Success 23:35 - Optimizing Keyword Campaigns for Efficiency 25:53 - Maximizing Amazon Campaign Performance 28:19 - Automations in Advertising Platforms ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: Today, on TACoS Tuesday, we answer all of your PPC questions live, while also discussing the nooks and crannies of bid management, day partying, different ad types and so much more. Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon, Walmart, PPC and advertising related with different guests, and today's host is going to be Shivali Patel. Shivali, take it away. Shivali Patel: Hello guys, this is Shivali brand evangelist here at Helium 10, and we are back with a TACoS Tuesday episode. You guys are in for a treat. I know you have plenty of advertising questions and we have a special guest expert here to answer those questions for you. So with that, I'm going to go ahead and bring on Matthew, who is here with us to answer your questions. How's it going? Matthew: Good Thanks, how are you? Shivali Patel: Good, good. Thanks so much for jumping in. I know people have plenty of questions to throw your way, so before we really jump into those questions, I want to talk a little bit about you. Do you want to tell us a little bit about your background, what you do here at Pacvue and your, I guess, history with advertising. Matthew: Yeah, yeah, absolutely. Yeah, I'm Matthew Fitzmaurice. It's nice to meet everybody. I initially started in traditional advertising at a local agency in Baltimore where I live, very focused on kind of account management there, had exposure to social campaigns and kind of the traditional out of home. It was interesting. And then I kind of found my way into e-commerce and kind of felt it to be more relatable honestly, just like being on Amazon so much and just kind of interacting with different brands and products on what I felt like was a deeper level. So that's kind of how I got my start in e-com. I've been in e-com in general I guess for probably four years now, specifically managing mostly PPC campaigns kind of at the enterprise level in some form of an agency to client relationship. It's been the majority of it. And then I have loved my time at Pacvue. Leveraging the tech has been fantastic. I think it is absolutely best in the industry. Helium 10 has been a fantastic add-on as well. So it's been awesome, it's been great. Shivali Patel: Amazing. Yeah, I know advertising is really the bread and butter for so many brands and businesses and so being able to understand that or have a really good pulse on it is so important. So I know, because there's so much that goes into the advertising metrics and monitoring that what would you say are some underlying factors that really affect PPC that you want to keep a pulse on? Matthew: Yeah, I think goal setting is huge. I think understanding what you're trying to achieve allows you to set the framework really appropriately for any campaign, for any platform, for any retailer. So I think for me it really comes down to understanding the end goal, and I think contextualizing what those KPIs are tracking towards is also really, really important. Shivali Patel: Now we already have one filing in. We have Kristy asking Hi, I have a product and sell to retail but worry that the Amazon fees will be too expensive. Is it too late to be successful on Amazon? So I would say no, but I want to hear your side of things as well. Matthew: Yeah, no, I totally agree. I don't think it's ever too late, I think, obviously, understanding what those fees are associated with. I know there's a lot that goes into it and fees can get out of hand quickly with Amazon based on packaging, shipping, the list goes on and on. But I would say, do as much research as you can try to understand what those thresholds are and what your capacity is. And I would say, obviously, once you're in Amazon and in the network, the upside is large. So I would say, not too late and definitely give it a try. Shivali Patel: I would definitely agree there. I think it just depends on if you know where to look, and there's certainly plenty of opportunity there. Amazon's growing year over year All right, well, in other news of PPC. So we said it depends on the goals. Right, going back to that conversation, and you're looking at keywords. So how would you say you kind of tackle keyword research for, I guess, a new seller as well as for somebody that you're auditing an account for? Matthew: I think there's a lot of ways you can go about it. I think the way that I always start is kind of in the mind of a shopper how do I look for the product? What are the things that I'm typing into the search bar to say, hey, how do I find this? I think Amazon is being used more and more like a Google or you know being or not that many people use big probably, but probably more like a Google right, where people can search and interact with products and do some almost preliminary research just on Amazon without having to go to Google. So I think, try to stay in the mind of a shopper, kind of as you're getting going and then from there, Helium 10 has some fantastic tools. Magnet is something that I use frequently looking at search volume, looking at competitor ASINs that are on similar terms, things like that to kind of get a feel for the category. Any add on that you can kind of have from the Helium 10 tool, even in the search bar within Amazon, gives you related terms based on search volume. If you're in Seller Central there's SFR, things like that. So I would say, use those tools as much as possible, but try to stay in the mind of a shopper and experiment. You can run auto campaigns and run different reports to generate what kind of new keywords are being pulled. So I mean, the list goes on and on. But to start, I would always say think like a consumer. Shivali Patel: But even on that note, let's say that you see you want to rank for a specific keyword and you're ranking at the bottom of a page, right, and you want to get back up to the top. How would you really go about changing, maybe the campaign that you're looking at? For example, when is a good time to negative match a keyword? Matthew: Yeah, it depends how specific you want to get with your actual campaign, but negative targeting can be really helpful if you want to be very, very laser focused. I personally am a huge fan of exact match keywording. For me, I feel like I have the most control over it. I know exactly where my ad is going to place if, obviously, you win the auction. But for me I definitely will default to the exact match and then from there, I think, understanding what my budget limitation is, leveraging things like day parting and trying to get the most out of every dollar. So that way my ad is serving as efficiently as possible on the right times of the day to kind of get that engagement and then drive up organic rank. Shivali Patel: We have Daniel asking what would be the effective strategy to boost our organic sales for our product. Currently, 60% of their sales come from PPC sales and they want to get their organic sales to improve more than their PPC sales. Matthew: Gotcha, yeah. So this is a common problem. Amazon and a bunch of other marketplaces are becoming increasingly more kind of pay to play, if you will, where the majority of the sales are going to come from, those top four sponsor placements, which makes it competitive, can make it very expensive, and driving that organic sales share up is really important and I think really some of the things that I've done that have been helpful is kind of, you know, adjusting some of the more you know quote unquote retail-esque metrics, making sure your page is retail ready. Having content developed that is bulletproof is as good as you can possibly make it, and then kind of coupling that with that PPC strategy of making sure that your bids are targeted to exactly where you want them to be. If strategy of making sure that your bids are targeted to exactly where you want them to be, if you're casting a really large net, it's difficult to gain that relevancy. So I'd say, be prescriptive where you know you want to be and then from there just track how you're progressing up the page. And then you know always I would say always test. So test things like day parting schedules, test things like different bid multipliers to see what it takes to get out the page and then from there I would just kind of keep iterating and keep making little tweaks and trying to refine that as much as possible. Shivali Patel: Definitely. I think split testing is a large part of it, and then refining that based off what you're learning. What metrics are you really looking at when you're considering day partying and doing all the split testing? Matthew: Yeah, I think again, it kind of depends on the goal. But if the goal is just strictly for organic sales, what I'm looking at is kind of cost. I want to see what those CPCs are. I want to see kind of what the relevance of and kind of try to determine what the right to win is for my product in those particular campaigns and the particular auctions. So looking at CPCs, looking at impressions, looking at clicks, click-through rate, things like that, just to kind of see what that level of engagement is mostly. Shivali Patel: Okay, and I see we have another fantastic question from Joy that says I'd like to know in which case I'd like to lower the daily budget and in which case I should lower the bid. I want to understand the difference in situations when to lower the daily budget and when to lower the bid. Matthew: Sure, yeah, I think a lot of times they go hand in hand. I think if there are strict budget restraints that are preventing you from spending to X amount or a budgeted cut, or you need to pull money from one bucket and put it into another, the budget transition would be the most concrete. I think what happens when you start decreasing bids within a campaign is those bids out over a certain period of time will kind of almost naturalize if that makes sense, where you can have a campaign budget be, this is extreme, but say $15,000, and many of the keywords within one campaign can have lower bids, higher bids, but kind of have room to kind of breathe and almost live and go up and down day to day. I think if there's one-off cases where it's like we need to pause ads, we need to get this off, you know the listings as quickly as possible. Reduce budget, reduce bids, and then that'll pretty much suppress from an advertising standpoint how visible that is. And then I think in terms of when to increase, kind of on the opposite, if you're finding efficiencies and kind of finding where that keyword sweet spot is and what time of the day in particular you have the strongest right to win and when CPCs are reduced a little bit, that can be a really good strategy to kind of minimize the overall cost and make sure that you're getting the most for each click. Shivali Patel: When you're talking about, you know every keyword has different bids, so how do you really determine how many keywords you're putting into a campaign structure? Let's say you're looking at a new account or even an old account. Where would you like to see a cap for certain keywords or ASINs? Matthew: Yeah, I've done a lot of testing around this. Actually I've gone as low as two keywords a bit a campaign. One keyword as high as 50. So, I think it depends. I think when you increase the amount of keywords that are in a campaign you obviously run the risk of people clicking on them and then the cost going up. So I think there's a bunch of different ways to break that out where you can have kind of a priority campaign with your priority keywords. That might be five to 15 of your keywords that you definitely want to be advertising on, that are really important to driving your business. From there you can kind of have a secondary bucket where it's kind of the nice to have so you can kind of keep the bids a bit lower, don't necessarily need to win those placements to be driving the bulk of your sales. And then you can kind of have the expansion type of campaign where there might be more keywords where you're just testing to see the validity, which can maybe move up to the next bucket and then up to the priority bucket if they tend to do well. So it just depends on, kind of, I think, what you're trying to accomplish with each campaign or your overall strategy. But I found that to be really helpful, and kind of understanding those top priority terms I think between five and 15 keywords has been the sweet spot for me. Shivali Patel: Yeah, I think pretty much the same, even for my campaigns. All right we have. When the ACoS of a targeting keyword in a sponsored product campaign is high, how can I determine when to lower the bid or turn off the keyword entirely? Matthew: Yeah, good question, and this is something where it's going to be somewhat category dependent. There are some categories that are just wildly competitive, like vitamins, supplements, things like that, just one that comes to mind. Some of them are naturally going to be high. This is where I would kind of weigh out what that difference is, or kind of what your threshold is, and what I mean by that is basically if your sales are still growing, if your business is still growing and there's a couple keywords that may not be the most efficient. That's kind of the risk reward of like, how far do we push? Are the sales new to brand sales? Are you gaining incremental sales? I know incremental is one of those buzzwords but it is really important when you're considering do I lower a bid? If it's a really high search volume term and you're getting new eyeballs to your page, it might be okay to kind of let that run a little bit below the overall goal. But from there, ensuring that the rest of your campaigns are built out for efficiency and making sure that you're getting those sales and conversions where people are relatively determined to get your brand is going to be equally important in keeping the portfolio ACoS where want it to be so I think, use it as a guardrail. I don't think it's going to be the end-all be-all. I think it's an important part of the overall strategy that you're deploying, but if it's driving your business in the right direction a little bit of a high ACoS is something that could be tolerable, but if it simply is just tanking that campaign and is not driving the sales, then I would say that's probably when to pause. Shivali Patel: I think tolerable is a good word for it, because it does come down to risk tolerance as well as where you are in your seller's journey. I mean, if you're a little bit in the beginning, right, you're going to potentially have higher ACoS because you're still trying to get the clicks and the conversions and you don't necessarily have the social proof there. Matthew: Yeah, with new products too, it's tough to break into that kind of relevance threshold and work your way up the page. And yeah, for new products it's definitely a fine line. But I think just keep testing and keep reducing bids, keep increasing, keep trying to kind of remake how that campaign is structured. Shivali Patel: Definitely. Travis here asks how do you usually find a balanced approach to setting bids for keywords? Is there a happy medium for higher bids that get more exposure versus lower bids that provide a high return on your spend? Matthew: Yeah, I think this kind of goes into the conversation we just had. So a good example for some of the campaigns that I have. I break them out by category and branded and competitor and auto, all single ASIN, all exact match. Just is how I tend to run it. So I think it gives a very, very accurate read of what's happening with each bid. For some of my products that I would say are the big business drivers, I have a much higher tolerance to say. I can live with these bids being higher for this particular product, this particular ASIN and within that campaign there's kind of its own little ecosystem of these three keywords within this campaign drive 80% of my sales for this campaign. Those three I'm okay if the ACoS or ROAS is a little bit down from where I want it to be. In terms of some of those lower flighted ones, some of the longer tail keywords where it's not necessarily the core of the product, or the highest SFR ones. Those ones I'm okay with letting the bid be a bit reduced and those are going to be more of those efficiency finders where people may be putting in something that isn't the first kind of snap ready come to mind term for the particular product. So I tend to skew a little bit higher on the bids for the keywords that I know are driving the bulk of the sales. Shivali Patel: We have a question on how to increase market share further. They run sponsored and sponsored brand ads, product and brand ads. We use 80-20 rule, so is there something you can share on that? Matthew: Yeah, in terms of overall market share, I think it's important to understand how many campaigns that you actually are running. So the 80-20 split I think is very, very fair. It makes a lot of sense. I think sponsored product is going to be the core obviously of the business driving placement, so definitely would skew heavier towards that in terms of the overall market share. I would also take a look at what your competition is doing. Where are they winning kind of? Where aren't you winning? I think there's a lot that can kind of go into some of that exact match keyword. I'm not sure how your keywords are set up, but if it's phrase or broad, it may not be as focused as you want. And I think also when you're talking market share, you can go all the way down to the keyword level, get super specific where, if you're looking at, say, three keywords that drive the majority of your business, those are the ones that would really focus on kind of increasing and even reshifting the overall budget to kind of have, you know, that bigger chunk to those really important business driving keywords. I think that might be a good way to kind of also reshape the way we look at market share a little bit, but I would just try to capture again the most amount of sponsored product placements on the most important keywords that you have available, and just the consistency is going to be absolutely critical for that. I know budgets can change, things change, business happens. So the more consistent you can be with that strategy, I think it will start to increase over time. Shivali Patel: So you mentioned the most important keywords. On the alternative side of that, there's obviously keywords that aren't doing so hot. So Fernando asked when do you think it's enough to pause a target keyword when there's no sales happening, no PPC orders? How many clicks is enough? Matthew: Yeah, clicks is a tough one to measure. A lot of it depends on, I would say, search volume. If it's a really low search volume term you probably won't see the clicks or the sales kind of as a bit of a result. If it's something that has historically been like a top performer and it's changed, I would say that's kind of maybe warranting a test of let's pause it, let's try something else, let's try a different keyword or a group of keywords. I think sales for me is always kind of the north star and kind of the rest of those KPIs that we look at around them are good guardrails to understand how the overall business is achieving that sales goal. So I think if sales are very low, I think it's probably safe to say that that's okay to pause. But again, if it's something that's been tried and true in your strategy, I would try to rework it. Maybe even if it's an exact match, try phrase match, try some PAT targeting similar products on those keywords and see if there's any life left in it. But I think if clicks are low, like below 30 to 40 a month, I think that's probably a good time to reevaluate what the bids are and kind of just take a deeper look at what that keyword's actually doing. Shivali Patel: You are absolutely killing the questions, so I want to interject here with a question of my own before I continue with the questions that are being asked. So what sort of level would you say a seller needs to be to consider Pacvue as an advertising solution? Matthew: I mean the tool itself, I think can be beneficial for any budget. I've managed budgets that are in the hundreds of dollars a day as well, on the app or on the tool, and it's been seamless. I think there's a lot of data that it provides you that is incredibly painful to find in the actual UI and it's clunky, it's difficult. The way that Pacvue has it organized is very customizable. It's very streamlined and you can really find the answers you're looking for and really customize those pages to basically be driving to your key business goals, which it's effective, and I think it's been a total treat, honestly, to be able to work with it every day. I've really enjoyed it. So I can't speak highly enough about it, but I think, regardless of what your budget is and what your goals are, I think this tool would be a benefit for sure. Shivali Patel: OK, and with that, Michael asks can you elaborate a few of the most looked at report format sponsored product, sponsored brand and sponsored display? Matthew: Yeah, I would say for a lot of the stuff that I'm looking at I'm probably pulling the raw data and looking for how I want to twist it in terms of what I leverage in the actual Pacvue tool. A lot of the kind of the home dash screens of kind of giving that initial read of what's happening, are helpful. But what I always find helpful is just kind of for sponsored product and sponsored brand specifically, kind of breaking out by product group or by brand or however your business is situated, looking at it by brand kind of the big, big metrics like spend sales, CPC, ROAS, conversion rate. I love to see that kind of at the sponsored product and sponsored brand level. I also love going through targeting type. So pulling targeting type with branded category, auto conquesting, pat and kind of evaluating that way as well and layering the two on top of each other then is incredibly helpful to get a read of what's happening, kind of at that 10,000 foot view more or less depending on the time frame you're looking at. But I think that's a good place to start and then from there kind of whittling down, going into the actual campaigns and pulling data that way. For Sponsored Display, I've always used it as kind of a nice to have. It's typically a little bit lower performing, but I think what it offers is the reach and I think from that side of it, looking at clicks, impressions, click-through rate, that's typically what I would be pulling to analyze the sponsor display campaigns I run. Shivali Patel: Sherry asks with the Helium 10 Adtomic function, how can I see, excuse me, Helium 10 Adtomic tool? How can I see visually when I change a bit, to know if the impressions are picking up over time? So you can go into Adtomic, go to the Analytics page or the Ad manager and then go to your campaign and target, put in a date range to whenever you made the bid change and then check out your daily impressions and then change the date to afterwards and check that as well. You can also go into Keyword Tracker and check out how your sponsored rank has changed as well. Okay, next question, what PPC strategy do you recommend for a newly launched product in a competitive niche? Matthew: Yeah, for this one I would definitely say pick the keywords that matter most to you. Focusing on those, I would say test out the CPCs, see what you're actually kind of going up against. From there, PAT targeting is incredibly helpful. If it's a brand new category, it's a definite cheaper rate for basically, the way that I describe PATs generally is kind of the nice to have, but it can be very, very strategic. Pick the number one product in the category, pick the highest organic rank and put a PAT on those particular ASINs and go where the eyeballs are going and you'll get it at a cheaper rate. You'll be on their PDP, kind of at the bottom of that carousel ad which is going to be lower volume in general. However, it's going to be a really, really good way to kind of have that brand recognition. I'm not sure how consumable the product is or if it's something that is, you know, like a subscribe and save option or kind of like a replenishment is high. But if your brand is being put next to those top performing brands in the category, it's at minimum when you are serving on those sponsored product placements. There's going to be that recognition which is going to be critical. So I would say, try to establish yourself on some competitor PDPs through product attribute targeting campaigns. From there also if you have a variety of products, your advertising sponsored brand campaigns can be really beneficial because you get to show 3 products for one campaign more or less, or one placement. CPCs can be a little touch and go there as well. But I would say, start there. Leverage your auto campaigns as well. Try to build relevancy. Continue to run the keyword reports from those auto campaigns, see what's winning and keep your pulse on search volume and just go after a couple of keywords hard for a while and I think that should help build up whatever niche you're in. Shivali Patel: Adam's question is in terms of testing new strategies like dayparting, do you suggest we start a new campaign or just make tweaks to existing ones? Matthew: Yeah, I'm a big fan of keeping existing. I think that the algorithm is going to reward campaigns that have been live longer and there's going to be more data behind the campaign. You're going to have just more context to pull from. So I would say, keep your existing campaigns and just continue to iterate off of that. If it's day parting, in particular, if you're looking to expand into further testing, then I'd say probably would warrant a new campaign. But for day parting in particular, stick with what has the most data, because then you'll, when you go to compare what your changes are, you'll have a much larger sample set to say, did this work versus what we had before? And I think that's where I would go with it, just in terms of the evaluation part. Shivali Patel: If I want to reduce wasted spend on broad campaigns because there's a lot of wasted spend on single click keywords. Should I start making exact campaigns to harvest my profitable keywords, or should I keep them both running and see what performs better? My main concern is that if I shut off my broad campaigns, my exact campaigns are not going to perform as well. Matthew: Yeah, really good question. I mentioned a couple of times. I'm a huge fan of exact match keyword campaigns. I think you have complete control over everything in terms of what's in your campaigns, what your bids are, so I am a huge proponent of it. I think again, at minimum it's worth a test. I think broad serves a purpose. I think it can generate keywords. It can kind of help you at least get the product visible. Whether or not it's always a one-to-one is a little bit tough to kind of determine. But I would say, look through your broad keywords and what's being pulled in. Some of them are very, very far off what you want to be. So I would say, pull back on spend. As you've kind of developed your PDPs and your content and kind of your relevancy on some of those keywords, I would pull back from that broad and move more into the exact and from a performance standpoint I would expect it to perform well because you are targeting exactly where the sales are coming from at a very prescriptive level. So you then would have complete control over how much money you're funneling to that and kind of how aggressive you want to be. So I think it's definitely worth a test at minimum. Shivali Patel: Hello Gonzalo. We have how many clicks on a keyword target without sales before closing it, lowering bids or dismissing it? Matthew: Yeah, I would say evaluate what keyword it is. If it's a long tail low search volume term, then I think probably pretty safe to keep the bids either very, very, very low or pause. If it's a really high priority term for you, I would say stick at it for as long as you can tolerate the cost and see if there's a way to break through and become more efficient if the auction dynamic changes at all. But I think a lot of it's going to come down to how high that search volume is on the term, but I would say if it's driving sales and your desired ROAS is like $3 and you're at a $2.15 or $2.20, I think it's worth pursuing it. Again, I say sales is kind of the North Star here. So I would say before pausing anything, evaluate kind of what it's doing for your business and then move forward from there. Shivali Patel: Eric has a question that says for a well-known brand with large global media spend but brand new to Amazon, how would you structure all Amazon campaigns to maximize performance on a $5,000 per day ad spend for five products? Matthew: Certainly starting with sponsored product placements, and I would say breaking into the category terms is going to be absolutely critical. If it's a well-known brand, that brand recognition piece, which is very difficult to build, that box is checked. So I think that's a huge benefit and then just really trying to find those areas where your shoppers are looking for you is going to be really, really important. So I would skew pretty heavily towards sponsored product category campaigns, probably get an exact match and I would have for your five products five separate campaigns for those, and then I would also layer in some branded campaigns. I think this is going to goes back to which I had about it earlier. But if someone searches for your brand and they don't see you, that is an immediate missale and obviously not a great shopping experience. So I would say have some branded campaigns as well to layer on. And, depending on what that overall cost is going to be between those two ad types, definitely work in the auto campaigns, keep those low. And then, depending on how much you have left over and if you have creative assets, sponsored brands are going to be huge with, just again, kind of putting those products on display, giving your brand a little bit more of a real feel for people shopping. I know it's difficult to kind of attain that on Amazon a lot of the times, but lifestyle imaging, sponsor brand videos is something you can leverage as well, and I've done a ton of testing with the AI generative media creative within Amazon and I would say, if you don't have creative, try the AI tool. It's really, really interesting. I could go on for hours about it, but it's a really really good way to kind of get some sort of creative live for sponsored brands. So I would say kind of to kind of recap that, definitely sponsored product category campaigns, one, followed by some smaller budget branded campaigns with auto campaigns, and then expand to sponsor brand if you have the budget for it. Shivali Patel: Do you use any software for automation, such as Adtomic? If yes, what are the basic rules and criteria you suggest for creating any sort of automatic updates? Matthew: So I personally use Pacvue and the automation tools within that are, again, fantastic. There's a bunch of different ways you can go about, I think, automation in general. But I would say, make sure that your goal is very, very clear. It's just kind of blanketed statements for automation in general. Make sure your goals are very, very clear and always have that safeguard of if you're going to increase bids to a certain point, make sure that there's a cap on it. The last thing you want is to have, check your ads console and all of a sudden your bids are $40-$50 because that automation continued to increase based on the threshold you set. So make sure there's some safeguards in place. But for Adtomic I can't speak to Adtomic in particular, but for Pacvue overall there's a whole litany of automations that are used for profitability, for weeks of cover, for impression gaining, for new-to-brand driving. So I think that it's an endless kind of whole of test and learn, potential and all kinds of good stuff. So I would say test, test, test for automations for sure. Shivali Patel: Yeah, and when you're inside of Helium 10, it's the same exact thing when you're setting up those rules. I know we've talked quite a bit about goal setting here today and that definitely is true even inside of Adtomic. When you're doing your rules, it's going to really depend on what niche you're inside of and what your risk tolerance is, how much budget you have, what you're bidding on your keywords, and then you can go in and decide from there. I mean I know that as a standard I've gone in and done 20 clicks, no sales, you're negative matching that keyword. So it really just depends. But Adtomic certainly has ways that you can put in those rules and automation, so you're not spending so much time on trying to audit your entire campaigns. So with that, we've had a really great list of questions here today and I apologize if I didn't get to some of the newer ones, in which case we have a Facebook group. So make sure that you guys go to our Facebook group, you go to Helium 10 members and post up any of those questions that you really have, because we are active in there and we do answer those questions and if not, somebody else definitely can. So make sure you guys are tapped into our communities, and thank you so much, Matt, for being here. We appreciate you coming on and sharing your time and knowledge. Matthew: Yeah, of course. Thanks for having me and hopefully got to the bulk of the questions for everybody. Yeah, it was a treat to be here. I appreciate it. Shivali Patel: Likewise. Likewise, All right with that, we are done. We will see you guys next time, Take care.

It often seems that the only constant is change, as Treasurers grapple with geopolitical risk, rate volatility, inflation, supply chain, disruption, and ever-evolving technology. PwC's Didier Vandenhaute and Koen De Smet talk with Bank America's Peter Ziegenfuss about the key themes arising from their latest Global Treasury Survey, and the priorities for CFOs and Treasurers in 2024. They dive into how cash & liquidity management, working capital optimization, bank rationalization, and intelligent automation are front of mind for Treasurers and the office of the CFO.  Host Peter Ziegenfuss, Global Head of Bid Management, Bank of America   Co-hosts Didier Vadenhaute, leader of the Global PwC Banking and Cash Management Network Koen De Smet, Director of treasury technology at PwC   MAP 6412070 / 8-20-25  

Für Markenhersteller und Brands kann das hybride Modell der beste Weg sein, um mit maximaler Kontrolle das gesamte Sortiment erfolgreich auf Amazon zu platzieren. Wer sich dafür entscheidet parallel als Vendor und als Seller auf Amazon zu verkaufen, steht früher oder später vor der Herausforderung, Advertising Maßnahmen über zwei Verkäuferkonten hinweg planen zu müssen, ohne dabei ungewollte Kampagnenkollisionen und gegenseitiges Hochbieten auszulösen. Moritz Meyer und Florian Vette erklären am Beispiel der HAMMER Sport AG, worauf beim Amazon Advertising im hybriden Modell geachtet werden muss. Welche Herausforderungen entstehen durch das hybride Modell im Advertising? Wie erstelle ich zwei sich ergänzende Kampagnen-Setups, die nicht miteinander konkurrieren? Wie steuere ich die Ausspielung zwischen den beiden Advertising Accounts? Wie kann ich meine Advertising Maßnahmen accountübergreifend auswerten? Unsere beiden Hosts teilen spannende Erkenntnisse aus der Zusammenarbeit mit der HAMMER Sport AG und geben praktische Tipps, die ihr direkt auf eure Advertising Strategie im hybriden Modell anwenden könnt. Themen: hybrides Modell, Seller & Vendor, Buybox Monitoring, Kampagnenausspielung & -steuerung, Ziele & KPIs, Kampagnen-Setup, Branding Advertising, Performance Advertising, Software & Tools, Kampagnenhierarchie & Kampagnenbenennung, Budget, Bid-Management, Monitoring, Auswertung, Reporting

In dieser AOM SHORTS Episode sprechen unsere Hosts Moritz Meyer und Florian Vette über die Rest of Search Ads. Seit neustem bietet Amazon einen Modifier, mit dem Anzeigen, die am Ende der ersten SERP oder auch auf den folgenden Suchergebnisseiten ausgespielt werden, gezielt gesteuert werden können. Welchen Vorteil bietet die Option, unterschiedliche Gebote für verschiedene Advertising-Platzierungen festzulegen? Wie kann festgestellt werden, ob für ein spezielles Produkt Rest of Search Ads sinnvolle Hebel sind? Wie unterscheidet sich die Performance von Rest of Search Ads zu Top of Search Ads und warum kann auf Suchergebnisseite zwei oder drei eine bessere Profitabilität erreicht werden?

Issuing RFPs is an essential part of supplier selection as moving banks or core infrastructure is a rare event, as it helps companies determine the right provider for their needs. Listen to the changing trends in treasury buying behavior and how treasurers are reacting to market dynamics and increased complexity in transaction banking. Host Christina Rozwadowska, Managing Director, Treasury Product Executive, Bank of America   Co-Hosts Peter Ziegenfuss, Global Head of Bid Management, Bank of America Leigh Williams, Head of Sourcing, Bank of America Dr. Tobias Miarka, Head of Corporate Banking, Coalition Greenwich   MAP 5898406 / 8-22-24

Today Andy is joined by guests Amy Hrehovcik, sales enablement guru, podcaster and coach, Cian McLoughlin, CEO of Trinity Perspectives, and Leslie Venetz, Founder of Sales Team Builder. Together they delve into the world of bid management, communication, and sales. They start by discussing the power of creativity and innovation in documentation, emphasizing the impact that visual appeal can have on perceptions of competence and professionalism. They highlight the importance of personalization and communication as the guests share their experiences of customers' frustration with generic content and the value of incorporating win themes into demos, documents, and responses. They stress the need to balance automation with human nuance, emphasizing the challenging but necessary task of creating an environment where customers feel comfortable providing candid feedback. The conversation then shifts to the return of face-to-face and explore the benefits of in-person interactions, such as improved communication, body language reading, and relationship building, which have led to quicker sales cycles. They then turn to the most important topic -  win-loss analyses. They reveal that  product and price play almost no role in decision-making and the buyer's experience with the seller is the primary factor driving decisions, especially when products are perceived to be similar. Leslie and Amy share insights on the importance of retrospectives or after-action reviews, stressing the need to go back to buyers and gather accurate information on why a deal was won or lost. This information is crucial for improving future deals, as initial responses are often not the real reasons. They also stress the need for experimentation in the current business landscape and the potential negative impact of carelessness or lapses in professionalism, the invisible friction in the sales cycle, and maintaining high standards of professionalism to build and retain trust throughout the process.Follow Cian, Amy, and Leslie on LinkedIn Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!Thank you to our sponsors:AllegoClozdCognism

Optimizing working capital can be challenging with inflation, rising interest rates and volatile supply chains.  Listen to how greater visibility into cash flow improves cash forecasting and leads to faster decision making.   Host Peter Ziegenfuss, Head of Bid Management, Bank of America   Co-hosts Matthew Davies, Global Head of Transaction Services, EMEA and our co-head of Global Corporate Sales Bruce Meuli, Treasury Advisory Executive, Bank of America    MAP 5515526 / 3-15-24

In dieser Episode erhalten wir spannende Einblicke in die erfolgreiche Internationalisierung der Fitnessriegel-Brand Powerbar auf Amazon. Unsere Hosts Moritz Meyer und Florian Vette erklären von der anfänglichen Research-Phase, über die Budgetallokation, bis hin zur Kampagnenstrategie & -optimierung alle Steps, die bei einer Internationalisierung zu bedenken sind. Wie unterscheiden sich Ländermärkte und Konsumentenverhalten? Welche Saisonalitäten gibt es je Ländermarkt und in welchem Markt steckt das meiste Potenzial? Wie unterscheiden sich die Anforderungen von Amazon je Land? Was ist bei einem Markteintritt zu bedenken? Welche Tools können mir helfen? Wie bewerte ich meine Amazon Werbung richtig? Moritz und Florian zeigen am Beispiel von Powerbar, wie wichtig eine genaue Analyse des Marktplatzes und ausreichende Flexibilität in der Budgetverteilung sind. Das eigene Sortiment muss für jeden Ländermarkt neu bewertet werden, um mit der richtigen Priorisierung und einer passenden Strategie gezieltes Performance Marketing betreiben zu können. Themen: FMCG, Internationalisierung, Advertising, Markteintritt, Rechtliche Voraussetzungen, Marktpotential, Brand-Analytics, Content, Budgetierung, Budgetverteilung, Bid-Management, Performance, Branding, Neukundengewinnung, Sortimentsstrategie, Monitoring & Optimierung

Tue, 03 Jan 2023 12:35:35 +0000 https://omt-magazin.podigee.io/9220-neue-episode 665b6a87892157005fc747d01e7db05e ℹ️ Dr. Florian Nottorf beim OMT ℹ️ Carina Graskamp beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9220 full no

LJ is the Director of Bids and Frameworks for Jigsaw24, based in Nottingham, where she draws on all of the knowledge she's gained in her 20+ years career. After completing her Management and Technology BSc(Hons) degree at Brunel University, LJ moved into IT Sales with a Telco, which established her love of all things technology based. She moved into Bid Management in 1998 when she got so exasperated with poor sales contracts, she decided to move down the chain and ensure quality tenders would result in quality contracts! Since then, she has supported over £4bn of bids and worked in industries from Oil and Gas, to Rail, to Business Processes, to IT – introducing Governance and Process to many of her roles. She is a passionate mentor, encouraging and supporting internal colleagues and supporting women from all walks of life, being recognised in 2021 as Exec Mentor of the Year for the CRN Women in Channel Awards, and Mentor of the Year in the East Midlands Business Awards. LJ is actively involved in groups aiming to drive female engagement in STEM, IT and Technology. Her leadership and expertise were critical in winning a key Public Sector Covid project that saw Jigsaw24 rolling out 7,500 devices a week to the NHS.  Focal points: How we learn from our colleaguesHow we share learningWhat lessons I have taught (and the ones I thought I was sharing!)Teaching and mentoring styles and unconscious role modelsSupport the show

Für Markenhersteller und Brands kann das hybride Modell der beste Weg sein, um mit maximaler Kontrolle das gesamte Sortiment erfolgreich auf Amazon zu platzieren. Wer sich dafür entscheidet parallel als Vendor und als Seller auf Amazon zu verkaufen, steht früher oder später vor der Herausforderung, Advertising Maßnahmen über zwei Verkäuferkonten hinweg planen zu müssen, ohne dabei ungewollte Kampagnenkollisionen und gegenseitiges Hochbieten auszulösen. Moritz Meyer und Florian Vette erklären am Beispiel der HAMMER Sport AG, worauf beim Amazon Advertising im hybriden Modell geachtet werden muss. Welche Herausforderungen entstehen durch das hybride Modell im Advertising? Wie erstelle ich zwei sich ergänzende Kampagnen-Setups, die nicht miteinander konkurrieren? Wie steuere ich die Ausspielung zwischen den beiden Advertising Accounts? Wie kann ich meine Advertising Maßnahmen accountübergreifend auswerten? Unsere beiden Hosts teilen spannende Erkenntnisse aus der Zusammenarbeit mit der HAMMER Sport AG und geben praktische Tipps, die ihr direkt auf eure Advertising Strategie im hybriden Modell anwenden könnt. Themen: hybrides Modell, Seller & Vendor, Buybox Monitoring, Kampagnenausspielung & -steuerung, Ziele & KPIs, Kampagnen-Setup, Branding Advertising, Performance Advertising, Software & Tools, Kampagnenhierarchie & Kampagnenbenennung, Budget, Bid-Management, Monitoring, Auswertung, Reporting

Poor campaign structure, high bid low budget scenario, and not knowing placement level performance data are some of the common bid mistakes that prevent effective bid management. Eliminating these 7 common mistakes can help maximize your bidding performance.

Eine neue Konsole mit mächtigen Funktionen. Bisher ist der Amazon Partner Advertising Manager nur in United States, India und Canada live, jetzt mit noch mehr Funktionen für Amazon UK verfügbar! Der PAM wurde für Agenturen entwickelt, die eine große Anzahl an Accounts managen. Amazon stellt hier gänzlich neue Tools bereit, die wir sehnsüchtig erwartet haben. Als verifizierte Partner-Agentur können wir diese bereits nutzen. Die wichtigsten Benefits im Vergleich zur normalen Advertising Konsole im Überblick: 1) Automatisierte Regeln & Bid Management Neu: ACOS, Clicks, CTR, Ad Spend etc. auf Kampagnen-, Anzeigen- und Keywordebene regelbasiert steuern.   Bisher: Nur Budgetregeln und dynamische Gebote auf Kampagnenebene 2) Product Dashboard Neu: Endlich Daten auf Produktebene, um das Potenzial direkt zu bewerten: Wird das Produkt beworben? Welches Ad-Format? Prime? Conversion-Rate? Buy Box Anteil? Top-Seller? Average Price? Bisher: Teilweise manuell über Reports, SC und VC extrahierbar 3) Budget Planner Ziel-Werte eingeben und Amazon erstellt automatisch Prognosen für die Budgets der nächsten Monate. 4) Notifications Amazon alarmiert euch nach euren Regeln automatisch bei wichtigen Ereignissen, z. B. wenn die Produktseite nicht erreichbar ist. 5) Advertiser Overview Performance Trends auf Wochen- und Monatsebene nach KPI, Targeting, Kategorie und Brand mit Vergleich des vorherigen Zeitraums (WoW, MoM). Wir sind gespannt, wann es für die restlichen EU-Marktplätze ausgerollt wird. Amazon macht hier große Schritte und wir können Brands immer besser und effizienter betreuen. Jetzt Sponsored Products, Sponsored Brands und Sponsored Display Ads über den neuen Advertising Manager verwalten.

Noemi Schmidt is a bid professional with 13 years of Bid Management experience, 4years in IBM and 6 years within Computacenter, 10 years in total in IT in various countries, such as France, Hungary, Canada and UK and has filled roles as Bid Specialist, Bid Coordinator, Bid Manager, Senior Bid Manager and currently Team Leader Bid Management France. Living in the UK, Noemi has been working for Computacenter for 6 years. She has mainly covered French business and has always worked in a bilingual environment.                   Noemi is also a proud holder of APMP Foundation and Practitioner certifications, and is currently preparing for her Professional assessment is in progress. She also won the APMP 40 under 40 award in 2020.                  This bilingual bid professional spends her time engaging with various sports like gym, horse riding, recently tennis as well as water sports such as SUP etc. and is fond of traveling. Her interests is mostly focused on enrolling in “infinite” self-development activity and is practitioner of holistic relaxation techniques such as meditation, reiki, sound healing etc.  Support the show

Today's Guest is David Warley CPP APMP Fellow and we will be talking about The search for value and the challenge for project and proposal professionals. Projects are justified by the benefits they promise and the value created. As proposal professionals we are familiar with the concept of Value Propositions but often the procurement process itself can limit the scope for offering additional value. Is the way we run procurements getting in the way of maximising value? David will draw on thinking from portfolio and programme management to suggest techniques that can be used in business case development to identify benefits and justify value. Some of these are applicable in a proposal context. David Warley is a change practitioner focused on improving the performance of organisations in bids, projects and programmes. With over thirty years' senior management experience in the IT and telecommunications industries his fascination has always been to understand what enables some organisations to flourish while others wither. A certified professional and Fellow of the APMP he was the founder of Bid to Win Ltd an APMP Approved Training organisation. David's recent research interests have been in the area of project procurement and how to identify, contract for and reward value. He describes his approach as “These days I just ask questions, cleverer folk than me might have answers.” More about David in Scribble Talk Episode 98 We will examine: What is value? How benefits are realised and value created Some examples of quantification of benefits Models for managing this thinking process He will then address the challenge of whether as proposal professionals we are part of the value creation process or just competing for share.  Real world examples from the audience of where suppliers have been selected and rewarded based on the benefits and value they provide will be welcome as part of the discussion.​Support the show (https://pod.fan/scribble-talk)

Carrie Jordan lives in Virginia in the U.S. with her family: her husband, Chad, and their three children (Audrey 13, Luke 4, Adeline 2). She also has two step-children: Kirsten 17 who lives in Kansas city with her mom, and Connor, 21 who attends Virginia Tech and is a goalie on the VT soccer team. Carrie and her family are currently building their forever home on 10 acres in the country. For hobbies, Carrie enjoys exercising, bible study, reading personal development, interior design, and ballet.Professionally, as Strategy & Operations Lead for Microsoft's Proposal Center of Excellence (PCoE), Carrie Jordan is passionately creating the best proposal organization to work for in the world. PCoE's mission for Microsoft is to increase deal quality so we show up in the best way possible for our customers, to increase the probability of a win, and to save the Microsoft field time. While we pursue customer-centric proposal excellence, we also strive for a healthy, collaborative, and balanced environment for our proposal professionals.Prior to her role as Strategy and Operations Lead for Microsoft's PCoE, she served as PCoE Program Manager, and earlier as Senior Proposal Manager. Carrie draws from over 13 years of experience in proposal management, coordination, writing, editing, content curation, and desktop publishing. The majority of her experience is in large, public sector cloud deals. She previously served as the Director of Consulting Services for Shipley Associates, the industry-leading authority on government and commercial proposal standards and processes. She's supported over $150 billion in proposal wins.Carrie is also a successful small business owner in multiple non-competing industries.Support the show (https://pod.fan/scribble-talk)

Marina Goren is the President/CEO of Smart BD Consulting – a successful MD/DC/NVA area Capture and Proposal Development firm. Over the past 8 years she has successfully grown her company to over 180 consultants serving over 60 Federal Government contracting clients winning over $15 Billion. She teaches numerous Proposal Development and Capture courses and was an APMP speaker since 2014.  Solutioning Magic – No Fluff, Only BLUF (Bottom Line Up Front) Suggest you have few generic examples (without naming the details) of a fluff proposal and good solution based proposal that you can talk through Why Are Solutions Important?What is a solution ? why its not the the response document? What is bottom line profit? Why some proposals sound like “fluff”Lets talk about Government proposals first - Why do you think only the benefits are evident ? Is solutioning part of capture or proposal process or both? ​The Government doesn't know what they are buying – How true is this statement? What? Who? When? How? Why? – Government has more questions than answers, lets talk about this Assume we answered all the above questions, whats next? ​then provide tangible benefits, then tell them where you have done it successfully = Strength/Significant StrengthCan you give some examples how this could be done? ​How can we apply solutioning  for a quick turnaround and commercial proposals? Lets talk about Why Solutions So Hard? What are the 3 main issues? Lets pick one at a time and talk about it. 1.Lack of Subject Matter Expertise (SME)Result: Fluffy proposals – Losing bidsFix: get experts or no bid!2.Lack of Solutioneers/Facilitators (Capture Managers, Solution Architects, etc.)Result: nuts and bolts described with no big picture or benefits to the customer (what are they buying?)Fix: Hire professional help (or no bid if no sufficient budget)3. Lack of Time/PatienceResult: Incomplete solutioning leads to lack of solutionsFix: Be patient – it takes time….or if the timeline is very limited – no bid – it's likely wiredIn summary, what is the solution magic and how can solutions improve bottom line profit? ​Support the show (https://pod.fan/scribble-talk)

Tony Birch is Chairman of Shipley Limited. An industry veteran with 40+ years' experience who has trained over 10,000 people, helped win over $30bn in new business. Elected a APMP Fellow in 2006, Tony served on the main board of the APMP for 4 years; during that time he oversaw the development and launch of the APMP's Certification Program. As one of the founders of APMP UK, Tony's mission is to ensure that the role of a bid or proposal manager is recognised throughout the world as a profession – and not just a job.Listen in where Tony shares his wisdom,  Preparing yourself and the materialsPreparing the reviewers, by telling them what you expect of themHow reviewers should provide feedback / recommendations for improvementActing upon the feedback / recommendations Support the show (https://pod.fan/scribble-talk)

Note : We recorded this episode just few days after Kathryn relocated to a new city. Thank you Kathryn for still accommodating us while you were settling in. Wish you all the success and happiness in your new role :) Listeners - This episode is packed with key findings from a recent survey, Bear with us on the low voice levels and few disturbances, Enjoy the episode :) Support the show (https://pod.fan/scribble-talk)

Venu Manohar started his career in a core technical domain and switched into business domains by upscaling himself consciously. He is an APMP Foundation Certified Bid Management professional working with a Japanese MNC. He is passionate about Bid Management Profession, Book Writing, Bird Photography, Public speaking, to name a few.                     Venu did his M. Tech in Applied Geology and started his career in Geospatial Technology domain. He did his MBA in Marketing Management and upscaled his skills in Digital Marketing as well. Owing to his constant learning attitude, he positioned himself in the Bid Management domain as a Thought Leader.                   He switched jobs and worked in organisations of different sizes, due to which he understood the common problems faced by the people who are responsible for winning business from big Corporate/PSUs/Govt. sectors, especially by competing in public procurement/Tendering ecosystem. He precisely knows the struggles of first time bidders, bid management professionals, business owners, or others who are involved in bidding on Tenders/RFPs.                        His book “Simplifying Bids” is about to be launched shortly. He purposefully authored this book to help the people facing difficulties understanding the core concepts of Business Development and Bid Management. He simplified the bid process and winning strategies to the possible extent so that a layman can also understand. The aim is to help the readers strategically get into the process of winning new business opportunities from bids and to sustain for long in their respective domains.Support the show (https://pod.fan/scribble-talk)

LJ Turner is the Sales Operations Director for Jigsaw24, based in Nottingham, where she leads the Bids and Tender Teams, drawing on all of the knowledge she has gained in her 20+ years career. After completing her Management and Technology BSc (Hons) degree at Brunel University, LJ moved into IT Sales with a Telco, which established her love of all things technology-based. She moved into Bid Management in 1998 when she got so exasperated with the poor sales contracts, she decided to move down the chain and ensure quality tenders would result in quality contracts! Since then, she has supported over £4bn of bids and worked in industries from Oil and Gas, to Rail, to Business Processes, to IT – introducing Governance and Process to many of her roles.She is a passionate mentor, encouraging and supporting internal colleagues and supporting women from all walks of life. Her leadership and expertise were critical in winning a key Public Sector Covid project that saw Jigsaw24 rolling out 7,500 devices a week to the NHS.Her mentorship extends to the Military Spouse Network which supports other military spouses into work or self-employment, and the Warrior Programme which teaches resilience skills in the face of adversity. She's a part of the #1-of-a-million, a campaign for women in STEM, and the Women's Salesforce Trailblazers in Newcastle to support more access and progression in STEM. Being a proud advocate of gender diversity, she was named one of the Top Women in Tech in 2018 and has been a PCR Role Model of the Year. She is also a TVTA Women of the Year finalist, and a Highly Commended Exec Mentor in the CRN awards in 2020. In her personal life, Turner enjoys motorsports, holidays, science fiction, and spending time with her family. With her husband being in the military, the family holds a love for military history and constantly engages in the social side of military life.

Connected2Fiber CRO Robert Kenney joins JSA TV to discuss the ongoing historic growth period for the company, including a recent $12 billion funding round and inclusion in the latest Inc. 5000 listing. Robert also addresses the news Connected2Fiber released at ITW 2021: the launch of the connectivity industry's first fully automated Bid Management capability, which is now available as part of the team's Configure, Price, Quote (CPQ) solution. Read more about Connected2Fiber's new Bid Management offering here.For more information on Connected2Fiber, visit www.connected2fiber.com.SUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTVHOMEPAGE: http://www.jsa.netLIKE JaymieScottoTV on FACEBOOK:  https://www.facebook.com/JaymieScottoandAssociatesFOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv

Was hat Ad Bidding mit dem Aktienhandel zu tun? Stephanie Richter von Adspert erklärt im #SEODRIVEN Podcast den Zusammenhang und über die Bedeutung von künstlicher Intelligenz im Bid Management. Wir thematisieren außerdem welche Suchmaschinen neben Google noch wirklich relevant sind, wie die Corona Pandemie als Katalysator den E-Commerce beschleunigt hat und warum Amazon nun auch den Anzeigenmarkt aufmischt.

"The New Normal - Digital Commerce post Corona". Frank Rauchfuß und Erik diskutieren die Chancen und Herausforderungen für Digital Commerce & Marketing auf den Plattformen Google und Amazon. Außerdem teilen die beiden ihre Erkenntnisse aus der Corona Pandemie. Frank Rauchfuß verantwortet als CEO von diva-e Products das Produkt- und Serviceportfolio von diva-e. Seit 1998 ist Frank im E-Commerce tätig und hat die rasanten Entwicklungen des Online-Business in Start-ups sowie verschiedenen leitenden Funktionen in Unternehmen maßgeblich gestaltet. Online-Marketing, Online-Vertrieb, Entwicklung neuer Produkte und die Digitale Transformation sind seine Spezialgebiete. Als langjährige Führungskraft in Unternehmen weiß er genau, welche Potenziale die vernetzte Aussteuerung von Online- und Offline-Kanälen mit sich bringt. Frank kennt die Chancen entlang der Customer Journey und steigert mit seiner Expertise die Performance der Kunden. Advertiser unterstützt er dabei, ihren Datenschatz erfolgreich zu heben. Frank ist zudem ein gefragter Speaker und Dozent im Bereich Digitalisierung/Transformation, Product Innovation und Performance Marketing.

Rita Mascia is Global Bid Manager at Altro Rail and has been leading bids in APAC, EMEA and North America. Since 2000, Rita has been involved in Business Development & Capture activities, Bid Writing, Bid Management and Training & Development. An active APMP member from 2012, Rita has presented at both the APMP UK and APMP Bid Con. She was a finalist in the 2019 APMP Individual Impact Award having been nominated for her impact setting up a Bid Management programme for Altro Rail. Rita was a Board Member of APMP UK in the role of Certification Director (2015-16). Since 2013 Rita has been volunteering as a coach and mentor to a number of fundraising professionals through the Small Charity Coalition and also informally through personal contacts.In addition to being a Certified Professional (CPP APMP) Rita is also a certified Prince2 Project Management Practitioner and holds a level 7 Executive Diploma in Strategic Management & Leadership (MCMI) from the Chartered Management Institute. She holds a BA (Honours) in French and Linguistics and a Master in Applied Linguistics. Rita is a Master Practitioner of Neurolinguistic Programming (NLP) and a Toastmasters International Competent Leader (CC) and Competent Communicator (CL). When she is not managing bids, Rita loves cooking, travelling, politics, and watching independent films.

Sunil has over 18 years of experience in Defence, IT & Telecom and Facilities Management sectors and has worked with MNCs like Thales Group, Ericsson and ISS A/S. Sunil is currently, the Head of Commercial Excellence (APAC) at ISS A/S, a facility management company headquartered in Denmark. At ISS A/S, Sunil established the Commercial Excellence function which encompasses of Bid Management, Price Management, CRM Administration, Graphics Designing and Knowledge Management. As a member of the ISS Asia Pacific Commercial Leadership Team, he supports the development and execution of the regional commercial strategy and governance, associated reporting and commercial model sign-offs.Prior to his Corporate stint, Sunil has served as an officer in the elite Indian Air Force for 10 years. Sunil is the Chair of APMP India and a member of the Intentional Career Path Committee of APMP International. He is part of APMP 40 Under 40-Class of 2020 and was a Blue Ribbon Panel member for the APMP-BoK. Sunil holds Bachelors’ degree in Electronics Engineering, a post-graduate diploma in Business Administration along with professional accreditations in Aeronautical Engineering and Strategic Management. Sunil likes to travel and spend time with his family, when he finds time from his work or studies.

Last week's podcast was all about the Ops Manual – so that your operations run like clockwork - even when you are not there. Or – so that in a crisis – as COVID 19 – you have it all in one place and won't have to frantically search for documents or processes!  It did make me think though. What is Excellence?  What does it actually mean?  Let's have a look at the origins of the word:  “Excellence”  The word originates in Latin – “Excellere” & Excellentia” meaning surpass. According to the Oxford Dictionary – the word was used a lot in the 19th Century, but then – in the 20th Century it dipped considerably only to gain an upwards trend again in the 21st Century – peaking slightly again in 2002 – and remaining stable as of 2017 The Oxford dictionary explains excellence as “the quality of being outstanding or extremely good. We all know the quote “Jack of all trades, master of none” by Benjamin Franklin It is thought, however, that Franklin was misquoted and actually he had said “Jack of all trades, master of One”! So that would indicate that Excellence is achieved once you master your ONE, your trade!  In the contact centre context, Operational Leaders are often frowned upon as “None Experts” – as oftentimes we need to bring the subject matter expert in. For example for Workforce Management, for Quality Control, for training etc.  Many Ops leaders did stints in other areas of the business – and returned! For me – most definitely this was the case! I ventured into Account Management, Project Management, even HR – but – I always went back to Operations!  With every bit I learned in other departments I became a more rounded Ops leader and also a more passionate Ops Leader!  You see – Master of One in Silo is quite common! Master of ONE in Operations or General Management is rather rare.  I'm making this very bold statement:  Truly skilled and people-focused Operational Leaders are the backbone of every successful Business / Contact Center!  What makes someone an Expert producing Excellence?  I recently came across Jordan Raynors Book “Call to Mastery” – I will refer to it in the show notes - Jordan explains that there are 4 steps in the pursuit of Excellence:  Explore
 Choose
 Eliminate
 Master
 These 4 steps nicely reflect how you - in operations - can become an expert in your field. 

But let's take it Step by Step 1. Explore
 No other industry offers so many opportunities to learn and qualify in a subject matter than the contact centre industry does. If you are fortunate enough to work in a customer services centre - then do go and explore all departments that are of interest to you. Moving around is quite common! It also broadens your horizon and you learn how things hang together. 
 I was quite astounded to understand the HR impact front line operations created by not diligently doing one on one's, return to works or annual appraisals. Only when I spent a couple of months in HR and took courses in HR matters I realised how vitally important it was to work closely with my HR Business Partner! And believe me - the first time I was called to an employment tribunal I was eternally grateful for the fact that my paperwork was watertight! All there - done by the book. 
 2. Choose
 As we explore - we are, more than once, called to choose - especially if we love what we do! My basic question has always been: where can I serve people best? And where can I serve God best? For me - it was not a question of money or prestige - but a question of servant leadership (which I learned from my dad) 
Being a Relator in my Strengths-Finder also points in the direction of people management and relationship management. And - as I get bored rather easily - loving the fast-paced Ops environment - HR for example really wasn't for me. 
When we are asked to choose - there is always an option to either persevere or to pivot. Sometimes - it's just not right - then go and pivot, find the next good thing and know that you tried. The process of elimination is a valid process. 
Other times you know that it's right, but it's tough going. Then - perseverance is required - with the view that you will learn a lot. 
 Jordan Raynor writes in his book: “Choosing your vocation is not about choosing between good and bad or right and wrong. It is about choosing between better and best” - this sums it up nicely! 
 3. Eliminate 
Now the work begins! You have explored, you have chosen! Now it's all about sticking with it and eliminating distraction. It's now about boundaries! 
Saying “no” to nonessentials. 
Saying “yes” to the essential. 
Be aware of Side Paths

. Especially Operational Leaders with a lot of experience in other, related fields, need to learn to say Yes to Essentials and NO to nonessentials. For me - as a recovering people-pleaser this is not an easy thing to do. I learned, that, if I am not working in my Zone of Genius - then I get annoyed, stressed, unhappy. Saying no, lovingly is an art - and has to be practised! As Ops Lead you are most likely asked to support Bid-Management or leading a Project or stepping in on Transformational Programmes. All great opportunities. But if the do not serve your calling - leading people - and take you away from leading your people, you might have to say “No”.


 4. Master 
In his book Jordan Raynor debates whether passion comes with mastery or mastery results from passion. He comes to the conclusion that, to do something really well, you should start off with an apprenticeship, followed by purposeful practice and then discipline over time. Clearly - there are no short cuts to mastery. In my own career I can truly say I did my apprenticeship in people-focused Operational Delivery with Hertz in Swords! 6 years I learned from the best! Then I practised with Sitel in Outsourcing for another 6 years. In these 6 years, I got promoted, I got demoted, I got excellent feedback and I was frequently in serious discomfort. I grew my skills, my knowledge, my expertise. Then I started to apply discipline over time - meaning I stuck with Operations, applied what I knew to be true in a number of turnaround operations before starting my own business - I mastered Operational Excellence. And I'm passionate about it. So going back to the chicken and egg question - what was first Mastery or Passion? For me it was Mastery! 


 
Now - today I'm letting you into a secret. If you are on my mailing list - you know that we - at Rutz Consulting - have been working on “something” in the background! 
I'm so excited to share my knowledge with my audience! I love to see other Ops Leads strive for excellence! So…. drumroll, please…

 I'm excited to announce, that in October I will be running the very first course of the LEAP Academy! By now you are familiar with the LEAP Framework. Leading People, Executing Process, Amplifying Profit. 
Just in Time for your Peak Season (or Black Friday or COVID -19 Robustness), I will be running a 6 weeks Team-Turnaround Bootcamp for Frontline Managers (Level Team-Manager / Ops Manager) with the aim to move 3 underperforming team members of each Manager's team from the bottom quadrille to the top quadrille in performance - and this with ease and joy - attributes you might not use in the same sentence as operational performance management. 

I invite you to join the LEAP Academy Waiting list today! The link is below! Jordan Raynor on LI: https://www.linkedin.com/in/jordanraynor/ Jordan Raynor's website: https://jordanraynor.com/ Master of One on Amazon: https://www.amazon.co.uk/Master-One-Find-Focus-Created/dp/0525653333 LEAP Academy Waiting List: https://leapacademyinternational.com/ My Podcast is produced by: https://www.unavoided.com

Dr Ellis Whitehead returns to deliver a clinic on Advanced Level Amazon PPC Bid Management. We will look at complications in ad placement and the thresholds at which you win the auction, plus much more. Come by and get all your questions answered at the good doctor's surgery here on Seller Sessions Daily. #amazonseller #amazon #amazonfba #ecommerce #amazondeals #amazonfbaseller #amazonprime #amazonfashion #entrepreneur #fbaseller #fba #amazonreviewer #amazonsellers #amazonfbatips #amazonreview #amazonbusiness #freebies #amazonfinds #ebayseller #sellingonamazon #ecommercebusiness #reseller #amazonshopping #resellercommunity #amazonfbasecrets #amazonsellercentral #amazonreviews #amazonfbalife #usa #bhfyp

Hi everyone, welcome to this episode! I'm delighted it comes on the back of Episode 6 ‘How to set yourself up for a Successful Day in the Office
- I got a number of comments and requests around 

“And what happens next - I have done all the coaching with my agent / Teamleader / Member of staff - but somehow the performance doesn't improve.”

 Now - let's be clear - not every team member we have is also in the right role! 
Here's what I mean by that:

 You followed the recruitment guidelines, you hired a person to the best of your judgment. Maybe you used a matrix to calculate somebody's “fit for role” state and the number was fine. For example over 7 on a scale of 1 - 10.
 Yet the person is not performing
. You may have promoted somebody into a role, for example an Agent has become a Teamleader. Your firm has given training for Teamleaders, you have done your one to one's on a regular basis - yet the individual is not performing. And to make matters worse, they don't seem to be enjoying the job
. You may have been desperate for support, hired a person into a role in a hurry - lets face it - we all have done that - and now it's not working out.


 Now - you have got two options if any of the above scenarios occur: Option 1 - you can fire the person (of course you need to be within the law…) Option 2 - you can proactively help the person to become successful - either within your company or elsewhere.

 Here is where the LEAP PDP comes in! 

Using a personal development plan with your staff takes the individual in question into account - in fact - the individual himself is in charge of the plan - you as their manager provide the coaching or counselling relating to the plan.

You can download the document for yourself - the link is below.

 The LEAP PDP consists of 3 Steps: Plan your career
 Manage your review
 Implement and update your Plan

 To illustrate I'm using an example of a Teamleader, let's call him John, whom I managed a couple of years ago. John had been promoted internally from Agent to Teamleader - and he desperately wanted to move up to Operations Manager. I saw his potential - but somehow his own team's performance was not there, he got frustrated very quickly and he threatened to leave. 
Honestly, people, I don't react very well to threats and thought somewhat grumpily - well then just leave! However - my passion for people and their development quickly got the better of me and I brought John into my office, explaining that I was putting him on a personal development plan. 

And you know - John's initial reaction was…. Well why don't you fire me? Why are are putting time and effort into a PDP?  - My answer - because I am a Kolbe 8 (I need to find the facts before I make a decision) and my biggest Gallup Strength is Relator  - I manage relationships very well. So we got to work.

 Step 1: I issued John with the LEAP PDP form and invited him to start his own personal assessment. If you work in a forward thinking enterprise, you and your teams probably have some form of personality testing - use that as a baseline. 
In step 1 we are looking at the strengths John has, based on either Myers Briggs, or Gallup Strengths Finder or Kolbe A+ index and how these strengths show up in his daily conduct with this team and the wider organisation. 

 None of us is perfect - I also invited John to take a very close look at his development needs.
 In order to assess whether we really needed to help him with additional skills (based on his development needs) or - indeed should further enhance his strengths, John is now looking at his career objectives
Where does John see himself in 1 year, where in 3 years and where in 5 years? 

 Unsurprisingly - John saw himself as Ops Manager in 12 months and then as Ops Director in 3 - 5 years. He also wanted to be come competent in Lean Management and he wanted to be involved in Bid Management. 

However - his development needs where two fold: His own team didn't reach targets, despite daily huddles, one to one's and constant in-the-moment coaching that needed attention. John identified one individual bringing the teams morale and performance down - but he was afraid to act because he didn't know the HR implications and was worried the agent in question might take a case against John or/and the firm
. John had an understanding of “cost saving was necessary in the business” - but he couldn't identify opportunities and address them accordingly.

 As a result of 
a) John's strengths
, b) John's Development needs
, c) John's career aspirations

 we agreed the following development objectives:
 Understanding basic HR people management skills
 Activity: I sent John on a 10 weeks HRD course @ the local University to familiarise himself with the law, with how we manage performance, exchange views with other aspiring managers. 
The measure to show that what he learned was really holding clear: He managed said “disruptive” agent clearly and precisely. On a weekly basis and ensured he had all the necessary facts to take an educated and fact-based decision as to whether or not to “help the disruptive agent” to be successful elsewhere.  - You notice…. I don't fire people. I'm not Alan Sugar :-) 
 My firm ran internal LEAN courses - I put John onto a lean course. As part of the course he had to complete a small cost saving project - which we both agreed would be our Development Measurer. 
 Both activities had very clear completion dates. 

We also jointly agreed - that we would work together for 9 months and that I would do my utmost to get him into a position where he could confidently apply for the next Operations Managers Position. 

 Step 2: My own commitment in this process was that I regularly reviewed the progress with John. Now - when you engage in longer term development of your staff you want to schedule these review meetings quarterly - to allow your staff member time to learn and implement what they learned. 

 Step 3: Review and update the PDP on an ongoing basis! - meaning - as soon as one Objective was achieved - we looked at the next one! The LEAP PDP became an evergreen tool. 

 I recently spoke to John, who is now a successful Operations Director in an In House Contact Center environment. Needless to say - I'm proud of John and what he has achieved over the last 10 years.
 I have of course had situations, where it became clear over the course of a PDP, that the individual would be much happier in a different role. So you can see - Personal Development Plans not only serve direct career advancement; they also are a very clear indicator with actual options how to get there for a career change. Earlier - I mentioned popular personality assessment tools.

 Here they are again: 

Kolbe A Index: measure the cognitive behaviour we are actually born with. The link is below. 
Personally I am an 8 - 6 - 4 - 2
 8: Fact-finder 6: Follow Through 4: 
Quick Start 2: 
Implementor Gallup Strengths Finder - measures all your skills and identifies the top 5 you should be working within, 
For me that's Relator, Individualisation, Analytical, Ideation and Arranger

. The details of how I use these results in my business and my career are for another episode! 

 Kolbe A Index: https://www.kolbe.com Gallup Strength Finder: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx Our 

Facebook Group: 
https://www.facebook.com/groups/582396082326472/?source_id=1807833562816621

 My Podcast is produced by: https://www.unavoided.com

Links: https://sellerbarcamp.com/ (Discount Code: PODCAST) https://www.amalyze.com/ Sponsoren: Dragonflip https://dragonflip.com/de/ MyTalent https://mytalent.io/de/ Podcast abonnieren Apple https://itunes.apple.com/de/podcast/amazon-private-label-fba-podcast/id1204366755 Google Play https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjI2MzQ2MDIzOS9zb3VuZHMucnNz Alexa Skill https://www.amazon.de/Dragonflip/dp/B07KX5QBJT Soundcloud https://soundcloud.com/kapitalismus_io Spotify https://open.spotify.com/show/0pz1WbRjBAlAozJMhn5xyG YouTube https://www.youtube.com/channel/UCxrxRkb0V9Ewx_fJKwFApuQ?sub_confirmation=1 Messeneger https://m.me/mytalent.io?ref=w3707831

On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den! Episode Highlights Taking Your Campaigns Temperature (3:35) Campaign Structure (14:06) Dealing With Your Amazon Data (19:28) Targeting Product Ads (22:08) Bid Management (26:18) Fine-Tuning Your Campaign (29:55)

Gebt Acht, dort draußen ist es wild. Werbeverbote & Entwicklungen in Google Shopping machen euch Angst? Dann greift zurück auf Andre Alpar - die Schweizer Taschenmachete für den Online-Marketing-Dschungel. Damit fühlt man sich gleich viel sicherer. Hier die heutigen Themen, die Andre mit seiner scharfen Zunge durchdringt: Google pusht gerade Smart Bidding und speziell Target ROAS aggressiv bei seinen großen Kunden im Retailbereich. Beim Smart Bidding benutzt Google ""true auction time bidding"" Daten in Kombination mit anderen Signalen, auf die nur Google selbst Zugriff hat, um Gebote zu optimieren. Werden Bid Management-Solutions von anderen Unternehmen und Agenturen damit redundant gemacht? Und wie sollten SEA Agenturen, bei denen Bid Management für Google normalerweise ein wichtiger Teil der Dienstleistung ist, auf diese Initiative von Google reagieren? (1:50) Gibt es als Online-Händler für Tabakwaren bzw. Zigarren noch andere relevante Möglichkeiten im Online-Marketing außer SEO und Organisches Social Media? Oder würdest du wegen den diversen Werbeverboten davon abraten jetzt noch ins Online-Geschäft mit Tabakwaren einzusteigen? (13:28) Schickt uns wie immer auch gerne eure Fragen via Whatsapp. Wir binden auch eure Audionachrichten gerne in die Folge mit ein! Die Nummer direkt ins Herz von #askOMR lautet: +49 176 30010452 Die Übersicht aller bisher gestellten Fragen findest du hier: bit.ly/2szU7yb Alle Infos, Links und die Shownotes zur aktuellen Folge findest Du im Laufe der Woche hier: goo.gl/Av2V79 In #askOMR beantworten wir Eure Fragen rund um das Thema Digitalmarketing. Stelle im #askOMR Slack-Workspace Deine Fragen an unseren Podcast-Host Andre Alpar. Du kannst hier einfach alles loswerden, was du von Andre & OMR wissen willst. Wir beantworten deine Frage für Dich und alle Hörer im #askOMR-Podcast, jeden Montag neu. Just ask OMR. Join now: www.omr.com/askomr podstars@omr.com

Today's question comes from Paul. He wants to know how many keywords is too many, for ease of reading trends and testing the effectiveness of his keywords. Thanks for listening! What have you found to be the most effective structure for your own ad groups and keywords? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Today's question comes from Christian, from Sweden. He wants to know how to respond when Google flags his keywords as below the first page bid. Thanks for listening! Do you have keywords below the first page bid that have performed well for you? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2

Today's question comes from Melanie, and she asks the guys about AdWords bid management platforms and softwares. Melanie wants to know our opinion on the AdWords softwares out there and if we use any of them. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

Links: Kostenloses PPC Monitoring von quantified markets http://www.quantifiedmarkets.com/amzstars/ Private Label Meetup https://www.meetup.com/Munchen-Amazon-Private-Label-FBA-Meetup/ Facebook Seite (Live Streams) https://www.facebook.com/AMZStars.B2B/ Agenda Mit Amazon Sponsored Products lassen sich Traffic und damit Ordervolumen gezielt steigern. Wie profitabel und zeitaufwändig das Ganze ist, hängt entscheidend von Euren Prozessen ab. In seinem Vortrag spricht Michael Hecker von quantified markets detailliert und praxisorientiert über Keyword Set Berechnung, Produktdaten Optimierung, Kampagnen-Struktur, Controlling und Bid Management.

Hvad skal der til for at få succes med AdWords? Svaret på dette og meget mere finder du i dagens PotterCut, som er sat op i bedste Q&A stil med spørgsmål fra Jer lyttere. 1000 tak for jeres input... det har været guld værd. Dagens gæst er Andreas Lolk. Andreas har skrevet en af de bedste danske AdWords bøger og arbejder til daglig i PPCProfit.dk og WhiteSharkMedia.com. Han har en (meget) aktiv blog omkring AdWords på dansk, som du kan finde på PPCProfit.dk/blog/. I denne episode kan du bl.a. få svar på følgende spørgsmål: Hvordan starter en webshopejer bedst med AdWords, hvis du er helt ny Bruger Andreas Dynamiske Søgeannoncer? Hvordan finder jeg de søgeord, der bedst rammer min målgruppe? Hvad er Jeres holdning til Google Enhanced Campaigns? Hvad er dit bedste tip til at spare penge på AdWords? Husk at give et +1 eller tweet podcastet til dit netværk, hvis du kunne lide det! Links til yderligere forklaring, samt firmaer nævnt i Podcastet: Brad Geddes om hvorvidt The Buying Funnel Apply to Online Marketing http://certifiedknowledge.org/blog/does-the-buying-funnel-apply-to-online-search/ Yderligere om Dynamiske Søgeannoncer http://www.searchenginejournal.com/how-dynamic-search-ads-can-take-over-your-adwords-account-with-devastating-effects/62718/ Bid Management systemer: www.acquisio.com (anbefaler) www.marinsoftware.com (anbefaler) www.kenshoo.com www.finch.com Om AdWords Scripts: http://www.searchenginejournal.com/the-art-of-setting-up-a-360-fail-safe-system-when-utilizing-adwords-automated-rules/63303/ http://www.whitesharkmedia.com/blog/adwords-script-scalable-management/ Følg Andreas på Google+ eller Twitter: https://twitter.com/AndrewLolk https://plus.google.com/116660502607650097978/posts

Should you use a bid management system, the differences between bid management and excel bidding, the perfect bid management system, how often you should change bids and what bid management doesnt do. That and more with Quality Scores CEO James Zolman.