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In this conversation, Trevor Carlson and Daniyal Sheikh discuss mindset, travel, and entrepreneurship. Daniyal shares his journey from struggling financially to building successful businesses and launching a football club. They explore the importance of surrounding yourself with a supportive circle and developing confidence through consistency. Daniyal emphasizes the need to focus on high-impact activities and take big swings in order to achieve success. They also touch on the power of travel in expanding one's perspective and the importance of recognizing and adjusting mindset and actions. In this conversation, Daniyal Sheikh discusses his experience with AOI technology and the impact it had on his mindset and goals. AOI technology is a new form of rejuvenation that uses electromagnetic panels and music to regenerate DNA at a microscopic level. Daniyal shares how this experience helped him reconnect with his true self and realize his goals. He emphasizes the power of belief in manifesting what you want and encourages others to trust that what they desire is also seeking them. The conversation concludes with Trevor expressing admiration for Daniyal's mindset and plans for a future follow-up discussion.TakeawaysSurround yourself with a supportive circle of people who believe in your goals and aspirations.Develop confidence through consistency and keeping promises to yourself.Focus on high-impact activities and take big swings to achieve success.Travel can expand your perspective and inspire new ideas and opportunities.Recognize and adjust your mindset and actions to overcome adversity and achieve your goals.Follow the formulapodcast.com for more episodesTo listen to more episodes head to theformulapodcast.comor check out the full video episodes on YouTube here - https://www.youtube.com/@justtrevorcarlsonTo follow our travels and read our travel guides head to lostandlore.com or watch our travel videos on YouTube here - https://www.youtube.com/channel/UCavHMv7t-VKqYZrusR4eUUQ
Chapters cont... 4. Anglo Norman period 5. Medieval 6. Early Modern 7. C20 &21 ps The Queen MotherThe concluding section to 'Royals in War', continuing from th previous episode. But before we go any further, please SHARE this podcast with a friend – do it nowhttps://www.bloodyviolenthistory.com/episodesTo be King, Queen, Pharaoh, Tsar or Emperor a person had to gain power over people, a person had to hold power over people and lastly that person had to pass that power onto their successor of choice. ‘War should be the only study of a Prince. He should consider peace only as breathing time, which gives him leisure to contrive, and furnishes as ability to execute, military plans'. Yes Machiavelli; despite being tortured by a prince, was still clear headed enough to understand what a prince, a king, had to do to stay on top. In peacetime a king can maintain his power with spectacles, tournaments and Royal progression across him realm – bread and circuses. But when a challenge looms, war is not far behind. The ruler must don his amour and lead his men to victory. Or death.Even as young democracies emerged, kings, with their conviction upheld by Divine Right, would only reluctantly surrender the levers of power when a sharp blade is held to their throat. How can monarchs gain, hold and pass on absolute power – have a listen to find out.so it goes,Tom Assheton and James Jackson See also:YouTube: BloodyViolentHistoryhttps://www.instagram.com/bloodyviolenthistory/https://www.jamesjacksonbooks.comhttps://www.tomtom.co.uk If you enjoy the podcast, would you please leave a short review on Apple Podcasts/iTunes, Spotify or Google Podcast App? It takes less than 60 seconds, and it really helps to spread the wordSee https://simplecast.com/privacy/ for privacy information
The Supreme Court just completed a historic term that sent the country spinning and CNN's own Joan Biskupic is here to help make sense of it all. Joan's 30-year career reporting on the court has afforded her a front-row-seat to its profound changes. Her newest book is titled Nine Black Robes: Inside the Supreme Court's Drive to the Right and Its Historic Consequences. Transcripts and previous episodesTo learn more about how CNN protects listener privacy, visit cnn.com/privacy
Welcome to the show! Today, we are discussing the value of multiculturalism in the workplace and how employees can learn to live and thrive in an environment of diversity. Our guest speaker is Shawna Marie a leading expert on the psychology of work environments. Shawna will discuss why a workplace filled with different perspectives, ideas, backgrounds, and experiences can have a positive impact on an organization's culture, as well as strategies for fostering mutual understanding and respect among different cultural backgrounds. We will also be exploring how employees can leverage their individual cultures in the workplace and gain from the varied experiences of those around them. We hope this episode will provide helpful advice for all employers and employees striving for inclusivity and acceptance in the workplace. Thanks for joining us, and let's get startedTo get ahold of Shawna Marie Phdhttps://www.linkedin.com/in/shawnagannhttps://www.truecolorsdei.com(True Culture Coaching & Consulting)https://www.truecolorscast.com/episodesTo connect with Rach or CrisInfusion HealthPensighthttps://pensight.com/x/infusionhealthWebsite http://infusionhealthpodcast.com/?fbclid=IwAR0q2WW-No0O4XRbgRNVdmgo0vhqvQ18w2k3N9UohNl2vRbazqHuQFjU00I
“Encapsulate the essence of the offer in the top four inches of the page,” Flint McGlaughlin teaches in Above-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/). And this essence should inform your entire funnel, from initial ad to final conversion.I was reminded of this quote when our guest shared the lesson “PR and storytelling come first” – essentially, the story should be the essence of your campaign, and kickoff the campaign as well as inform its downstream messaging – so I asked him about it. You can hear how he responded, along with many more lesson-filled stories (and even the first-ever How I Made It In Marketing rap), when you listen to this episode with Lucas Welch, Vice President Corporate Marketing, Highspot (https://www.highspot.com/).Welch manages a team of 14 people and four agencies and oversees a $3 million budget.Highspot has raised $650 million in venture capital funding since launching in 2012. Most recently, the company closed a Series F round that valued the company at $3.5 billion. It has millions of users around the world.Stories (with lessons) about what he made in marketingThe power of integrated storytelling and communityFeedback is respectBring your whole personality into workPR and storytelling come firstBuild genuine connections that uplift all involvedLearn it allRelated content mentioned in this episodeAbove-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
Our latest guest told the story of how she learned to find the ‘why' – why a potential customer should act on her conversion objective.One of the things I really liked about her story – she didn't only focus on the final ‘why' the customer should buy the product or work with the company. Much like the sequences of eight Micro-Yes(es) taught in our free marketing course Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/), she considered the ‘why' for key steps of the customer journey.That's just one of the lessons you can learn from Tate Gibson, Head of Growth, Peak (https://peak.ai/), on this episode of the How I Made It In Marketing podcast.Gibson manages a transatlantic team of seven marketers located in the US and the UK and a marketing budget of $2 million.Peak has $119 million in investment funding raised to date, with SoftBank leading its Series C round.Some lessons from Gibson that emerged in our discussion:Understand where to find growth Attribution is a myth, but you need it Find like-minded people you can learn fromYou don't have to know your end-destination to progress your pathFind the ‘why' Know your numbers Related content mentioned in this episodeMarketing Career: What you need to understand at each step of the job seeker's journey (even if you're not looking) (https://www.marketingsherpa.com/article/how-to/job-seekers-10-step-journey)Creating a Culture of Testing: How to defeat the tyranny of best practices (https://marketingexperiments.com/a-b-testing/tyranny-of-best-practices-html)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)Online Marketing Tests: How do you know you're really learning anything? (https://marketingexperiments.com/digital-analytics/testing-marketing-validity)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
In this episode, Tarah and EJ interview Chris and Kasey, a couple who went through their Relationship Renovation In Office Program. They discuss their personal journeys through substance abuse struggles and how couples counseling helped them learn to communicate and love each other in ways they had never experienced.Topics in this episodeInsecure, anxious, and avoidant attachment styles and how this leads to conflictHow complicated past lives create obstacles to secure attachment, but also can lead to a deep and meaningful connection when worked throughThe importance of couples counseling in helping couples understand how the past affects their current relationshipLeave a comment or ask a question regarding this episode!Relationship Renovation DiscordEmail us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Pinny Brecher LCSW CASAC is the executive clinical director and Co-founder of Daas Wellness Center a mental health facility in Monsey NY. Supervising over 30 therapists, Daas provides individual psycotherapy, school services, medication management, and group therapy. Mr Brecher earned his MSW in Long island University, he then worked in a child and family clinic in the Bronx where he saw clients and supervised a juvenile justice program in Bronx family court. Additionally Mr Brecher was the director of the substance abuse program at Bikur Cholim in Rockland County. With his empathetic approach and his positive energy Mr Brecher is able to help bring out the best in his clients, to help improve their daily living.For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Do you struggle with jealousy in your relationship?Does trust create a barrier to healthy intimacy?Topics in this episodeUnderstanding that jealousy can be a useful emotion if understood more deeplyThe difference between jealousy and envyThe complexity of jealousy and how fear can be the primary problem with jealous momentsDr. Joli Hamilton is the relationship coach for couples who color outside the lines. She is a research psychologist, TEDx speaker, best-selling author, and AASECT-certified sex educator. Joli also co-hosts the Project Relationship podcast with her anchor partner, Ken. Joli's been featured in The New York Times, Vogue, NPR, and The Atlantic. Dr. Joli HamiltonRelationship Renovation DiscordLeave a comment or ask a question regarding this episode!Email us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Whew! How did we get to the end of 2022 already? with Laurin WittigIn this episode we get curious about:Hope – there is more to be hopeful for despite all the things happening in the worldSetting an intention for 2023Starting the New Year with 2 awesome episodesTo learn more about our guest: Website: https://heartlightjoy.comFB: https://www.facebook.com/laurin.wittig.3IG: https://www.instagram.com/heartlightjoy/Wisdom: @laurin-Wittig (phone app only)Offer: Laurin's Top 3 Ways to Communicate With Your Guides PDF download: https://heartlightjoy.com/heartlight-newsletterBooks: https://heartlightjoy.com/booksNiki Jones Episode 1 on Curiously Wise: https://www.heartlightjoy.com/podcast/episode/41cfb774/connecting-with-your-spirit-guides-an-interview-with-niki-jonesCorbie Mitleid Episode 30 on Curiously Wise: https://www.heartlightjoy.com/podcast/episode/2a4f492a/the-psychic-yellow-brick-roadCreditsPhotography & Design: https://ashamclaughlin.wixsite.com/tejartMusic: Where the Light Is by Lemon Music StudioTo learn more about Laurin Wittig and her work: https://HeartLightJoy.comCopyright 2022 Laurin Wittig
Menachem Poznanski is a licensed clinical social worker specializing in the field of substance abuse prevention, addictions treatment, and recovery support. Menachem is Director of The Living Room (TLR), a clubhouse program for Jewish young adults in recovery from addiction with branches in Brooklyn, Monsey and The Five Towns as well as Hollywood, Fl. Menachem is Editor-in-chief of The Light Revealed, a social media content publisher serving the Jewish recovery community and is Executive Vice President of Genesis Treatment, a comprehensive and dynamic substance use disorder and trauma treatment facility in Jerusalem. Menachem has authored three books; Stepping Out of the Abyss: A Jewish Guide to the Twelve Steps, Consciously: Six Steps to living vibrantly with our creator, and his latest book due out in March called Acceptance: A path to inner healing. Menachem received his master's degree in social work from the Yeshiva University Wurzweiler School of Social Work and lives in Cedarhurst, NY, with his wife Naomi.To learn more about the programs discussed on this episode check out these websites:TLRFamily.orgTheLightRevealed.orgGenesisIsrael.comFor more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Are you unsatisfied with the sex in your relationship?Is sex pleasurable for you and your partner/spouse?Do you crave a more exciting and satisfying sexual relationship with your partner?Topics in this episodeHow to cultivate an exciting and mutually satisfying relationshipThe importance of "co-creating" mutual pleasureHow "radical honesty" regarding intimacy is freeing and opens a pathway to a deeper intimate connectionThe anatomy of sex and orgasmsThrough Personal Life Media, founded in 2006, Susan Bratton has authored and published 34 books and programs, including Relationship Magic, Revive Her Drive, The Steamy Sex Ed®️ Video Collection, and her Amazon #1 International Bestseller, Sexual Soulmates: The Six Essentials for Connected Sex. Over 1,250,000 copies of her books have been enjoyed by lovers worldwide.Leave a comment or ask a question regarding this episode!Susan Bratton WebsiteSex Life Bucket ListBetter LoverEmail us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
“The aim of a headline is not to impress the prospect,” Flint McGlaughlin teaches in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/).I realized that lesson could apply equally well to internal communications, during my latest podcast discussion. Do we spend too much time trying to impress our managers and team internally? Should we just give them the most accurate information and let them come to their own conclusions? As our guest taught – “bad news doesn't get better with age” and sometimes you just need to “eat the frog.” In other words, stop trying to impress your leaders and your team and just give it to them straight, and quickly. You can hear that conversation, along with many more lesson-filled stories, from my discussion with Sherry Lowe, Chief Marketing Officer, Exabeam (https://www.exabeam.com/).Lowe manages a team of 50 marketing and sales professionals at Exabeam.Exabeam is the ninth-fastest growing company in the Bay Area, according to the San Francisco Business Times. The cybersecurity company has reached unicorn status, with a valuation of $2.4 billion based on its most recent round of funding.Some lessons from Lowe that emerged in our discussion:Always bring the customer story forward.Contributed articles can be used to help ease burdens on editorial staffs.Honor your brand.Marketing and sales can't succeed without the otherBad news doesn't get better with age.Always care about your people.Related content mentioned in this episodeCustomer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)The Indefensible Blog Post: Forget Charlie Sheen, here are 5 marketing lessons from marketers (https://sherpablog.marketingsherpa.com/marketing/marketing-lessons-peers/)Kellblog (https://kellblog.com/)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
Does your communication strengthen your relationship?Do you understand how to cultivate vulnerability?Would you like to be closer to your partner/spouse?Topics in this episodeSubtle ways couples pull apart during an argumentUnderstanding how attachment issues (the past) create obstacles to caring/loving communicationStrategies to deepen the love in your relationshipThe importance of personal accountability in intimacy and deeper boding in your marriage/relationshipLeave a comment or ask a question regarding this episode!Email us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
AJ Jacobowitz is the current clinical director ourplace teens, AJ is new to the social work community, having graduated recently. AJ grew up in Brooklyn and attended Orthodox yeshivos in Flatbush and Jerusalem. AJ graduated from the Wurzweiler School of Social Work and is very passionate about his work with adolescents.For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Is it hard to trust your partner?Do you have a difficult time understanding and communicating about trust?Does anxiety affect your relationship in a negative way?Topics in this episodeHow negative core beliefs about yourself or the world diminish trust in your relationshipSpecific tools to use when arguments or conflicts happenDiscussion of how trust is not just about fidelity or jealousyLeave a comment or ask a question regarding this episode!Email us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
“We don't look deep enough; so, we don't think deep enough,” Flint McGlaughlin teaches in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/).When I brought up this lesson with our latest guest, and the complex thinking that needs to go into our marketing, she said, “I love how you mentioned psychology because I think that is such a critical part of it…” and went on to share the deep thinking that must focus business strategy and prioritize the tasks necessary to achieve that strategy.You can hear that lesson, and many more lesson-filled stories, from Tara Robertson, Chief Marketing Officer, Bitly (https://bitly.com/), on this episode of the How I Made It In Marketing podcast.Robertson has managed teams of 50 people in her career and is currently in charge of a team of 20 people (and growing).Bitly has 10 million monthly website visitors. In 2017, Bitly raised $63 million in additional funding from Spectrum Equity, which gave the growth equity firm a majority stake in Bitly.Listen to my conversation with Robertson using this embedded player or click through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingSome lessons from Robertson that emerged in our discussion:You don't know what you don't know.Focus and prioritization are critical to your success.Marketing shouldn't be about driving demand; it's about driving value.Never be afraid to ask for help.Form a shine crew.Understand bias.Related content mentioned in this episodeMarketingSherpa (https://www.marketingsherpa.com/) – marketing case study articlesHow I Made It In Marketing podcast (https://marketingsherpa.com/podcast)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Do you lack confidence in your parenting?Would you like to learn more about how early childhood affects you as an adult?Topics in this episodeHow instincts versus intentional parenting change your parenting styleThe importance of recognizing an infant's need for autonomyA vast amount of resources to educate parentsLiz offers private consultation and group courses, many on zoom, in Educaring® for all levels of interest - short Intro, comprehensive pre-natal, 60-hour course for all students, and online or in-person Parent Guidance classes (in her home studio in Ventura County) for families with children from birth to age two. RIE® Wanderland, a newer program from Authentic Babies, offers time and space outdoors, alongside Liz, being present for honoring humans relating - one family at a time - with their birth to 8-year-old family members in a freeing, safe natural environment, exploring anything, including themselvesLiz Memel's WebsiteMoving with Pleasure from the Beginning; the importance of observation in early childhoodRIE.orgLeave a comment or ask a question regarding this episode!Email us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Please consider donating generously to the Nevonim campaign https://www.dryveup.com/nevonim?utm_source=Sony&utm_medium=SonyRenowned for his kindness and authenticity, Rabbi Babad has always harbored a passion for supporting and encouraging those who need it most.A life coach and CASAC-T, Rabbi Babad opened his first drop-in center 22 years ago in Brooklyn serving Chassidic youth, which became a safe haven for at-risk youth battling mental health and substance abuse.Several years later, in 2010, Rabbi Babad opened his yeshiva, Anuvim, as a prevention program for struggling teens. On the heels of the Yeshiva's success and at the request of many parents, he founded camp Anuvim in 2011, a successful summer program in Upsta New York.In 2015, Rabbi Babad opened a second drop in center, this time in Boro Park, called “Our Home.” Located at 1225 Street, it came to be known affectionately as “1225.”Please consider donating generously to the Nevonim campaign: https://www.dryveup.com/nevonim?utm_source=Sony&utm_medium=SonyFor more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
JJ Rieder, LCSW graduated from Wurzweiler School of Social Work in 2006 and then completed his post-graduate training at The Ackerman Institute for the Family. JJ spent the early part of his social work career helping children and families through Ohel, JBFCS, Shalom Task Force, and other community mental health organizations in New York. He is currently in private practice in Howell NJ, and helps couples and families dealing with various challenges and dynamics. JJ lives in Edison NJ with his wife and kids and is focused on family and community matters.To reach JJ you can email him at jjrieder@gmail.com.For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Is it difficult to begin a discussion about intimacy in your relationship?Do you understand your partner's thoughts and feelings about sex and intimacy?Do you want to improve your intimate relationship?Topics in this episodeLearning how to understand how your partner's sexuality developed as a young personHow to have a compassionate, understanding, and connected intimate relationshipHow beliefs about sex change as you matureThe importance of consistently communicating about your intimate relationshipLeave a comment or ask a question regarding this episode!Email us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
“Make the object of your headline the psychological driver of the offer,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/).I thought of this lesson when my latest guest told me about her marriage, and how her husband was her most important career choice.It struck me that I've learned a lot about marketing from marriage (and vice versa). For example, my wife may have very different psychological drivers for a decision or a choice, and I have to understand hers, and make that the object of our conversation. (It seems obvious when I type it up now but seeing something from another person's perspective is one of the hardest things we do because we are so blinded by our own perspective).So, I asked my latest guest what she learned about marketing from marriage as well. You can hear that lesson and many more lesson-filled stories as Radhika Duggal, Chief Marketing Officer, Super (https://www.super.com/), shares insights from her career.Duggal currently manages a team of 30 people at Super and has managed budgets of $100 million in her career.Super is an AI-driven platform that helps consumers save money. It is backed by Inovia Capital, Lion Capital, NBA star Steph Curry, and several other venture capital firms. It has raised over $100 million in funding and surpassed $1 billion in sales.Stories (with lessons) about what she made in marketingSome lessons from Duggal that emerged in our discussion:People think you need vastly different skills in startups vs. large companies, but it's not true.Your partner is your most important career choice.Your customer is your most important stakeholder.Your home life needs to have the infrastructure to support your work life.Have conviction, and then don't give up.Related content mentioned in this episodeCustomer Experience: Take risks, fail early, and learn fast (https://www.marketingsherpa.com/article/interview/customer-experience)Marketing Career: You must be your company's corporate conscience (https://marketingexperiments.com/social-marketing/corporate-conscience)How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Akiva Perlman, PhD., is an international speaker on topics of abuse, addiction, and trauma. He has educated several hundred frum social workers from our community and is currently serving as a professor at Wurzweiler School of Social work. Dr. Perlman is clinical director of ODA's Wellness Institute, a clinic which serves the chasideshe community in Williamsburg. He maintains a small practice in Fresh Meadows where he resides with his Wife Tamar and children.He is also my little brother and I just love hanging out with him and talking. I really enjoyed this one, I hope you do to!For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Are you and your partner struggling to connect intimately?Is the subject of sex something both of you avoid?Do you crave a deeper connection but don't know how to communicate about it?Topics in this episodeWhy couples struggle to communicate about sex and intimacyThe importance of cultivating empathy when a couple struggles with different sex drivesThe importance of self-reflection, personal honesty, and letting down defensesLeave a comment or ask a question regarding this episode!Email us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
This article was published in the MarketingSherpa email newsletter.“Attention precedes interest. Interest precedes engagement; engagement proceeds relationship,” Flint McGlaughlin teaches in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/).When I asked my latest guest how she builds those relationships with her marketing, she talked fondly of learning directly from real people, whether in her early days in a trade show booth or more recently using digital technology. The end goal of listening to customers is the same – to help her organization and team of marketers understand customers as real people, which will ultimately help them build more relationships with customers.You can learn the story behind that lesson from Michelle Huff, Chief Marketing Officer, UserTesting (https://www.usertesting.com/), along with many more lesson-filled stories from her career, on the latest episode of the How I Made It In Marketing podcast.Huff manages a team of 65 at UserTesting. UserTesting is a publicy traded company on the New York Stock Exchange. It reported $147.4 million in revenue in 2021, up 44% year-over-year.Stories (with lessons) about what she made in marketingObstacles are opportunities, if you choose to view them as opportunities.Utilize customer empathy when trying to involve the customer in marketing efforts.Surround yourself with the right people.Marketers should get involved with the sales team to learn from them.To learn about how your product really works, teach someone else.Become a true partner with your Sales counterpart.Related content mentioned in this episodeEmpathy Marketing: 3 examples of empathetic marketing in action (with results) (https://www.marketingsherpa.com/article/case-study/empathy-marketing)Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/)Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (podcast episode #30) (https://www.marketingsherpa.com/article/interview/healthcare-marketing-leadership)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Just a heads up, if you listen to this podcast for discussion around mental health and addiction then this episode may not be for you :). Me and my brother Shim just sat down and had a great time talking about all sorts of fun stuff. I hope you enjoy!Shim Perlman, LMSW, is a licensed social worker who joined the Boys Our Place clinical team during the height of the Covid-19 pandemic, focusing on providing one-on-one counseling during this difficult time.In addition to his work at Our Place, Shim maintains a private practice, specializing in working with the elderly population. A native of Far Rockaway, NY, Shim received his degree from the Wurzweiler School of Social Work in 2010. He is the youngest of eight siblings, in a family full of social workers and licensed therapists!Shim's primary therapeutic technique is derived from Primal Therapy, as he seeks to assist each client with identifying the core issue that is holding them back from realizing their own potential and greatness. Shim is particularly passionate about his work at Our Place, as he helps young people begin to unlock their potential and build brighter futures.For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Do you and your partner struggle to feel connected in your parenting?Are there family dynamics that pull you and your partner apart?Topics in this episodeThe importance of staying connected in your relationship and why couples often pull apart in stressful momentsCommon struggles for blended familiesCommunication strategies that foster loving and respectful interactionsThe importance of creating a unified parenting styleLeave a comment or ask a question regarding this episode!Learn more about Enjoying Your Blended FamilyEnjoying Your Blended Family PodcastEmail us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Attention > Interest > Engagement > Relationship.That's how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/).I asked our latest guest how he enabled a salesforce to fulfill it's part of this journey, when he grew that close rate at a real estate company he previously worked for (from a 0.1% close rate to a 22% close rate).You can hear his answer, and many more lesson-filled stories from his career, in my discussion with Joe Karasin, Chief Marketing Officer, CircleIt (https://circleit.com/).Karasin manages a team of four at the startup, a budget of $200,000 to $500,000 per month, and has grown users from one million to five million in one year.CircleIT has raised $5.1 million in Series A funding, with participation from TeleSoft Partners.Stories (with lessons) about what he made in marketingSome lessons from Karasin that emerged in our discussion:Consumers don't want to be marketed “to,” but “for.”Permission-based marketing works, and consumers will give you permission.Give a choice of "yes" or “yes.”Stories (with lessons) from the people he made it withYou need to believe in your product or service, otherwise, you'll burn out quickly.Established brands still need to market innovativelyMarketing can truly impact someone's lifeRelated content mentioned in this episodeExchange Of Value, Before The Sale: 3 marketing examples showing how B2C companies got customers to take action https://www.marketingsherpa.com/article/case-study/exchange-of-value)The Difference Between Marketing and Advertising (and Why It Matters) (https://sherpablog.marketingsherpa.com/marketing-and-advertising/difference-between-marketing-advertising/)Customer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)How I Made It In Marketing podcast (https://www.marketingsherpa.com/podcast)What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results (https://www.marketingsherpa.com/article/case-study/brand-awareness)Seeing Through the Eyes of Your Customers: Case studies about marketing attribution, the content marketing funnel, and headline writing (https://www.marketingsherpa.com/article/case-study/customers-eyes)MarketingSherpa written case studies (https://www.marketingsherpa.com/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Join me as I sit down with Sholom Gutleizer LMSW, CASAC-T , CCTP. Sholom was born in Crown Heights Brooklyn, NY. After going to yeshiva he attended Kingsborough Community College for his associates degree and then went on to graduate New York University with his Bachelor's and Masters in social work degrees. Sholom and his family live in Pomona, NY. He currently works as the Clinical Director of Our Village Sober Living, the program coordinator for Neshamos' Companion Network and as a private therapist.To contact Sholom please feel free to email him at SGutleizer@ourvillageny.orgFor more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Do you feel insecure in your relationship?Are you having a hard time understanding why you are struggling to resolve conflict in a healthy way?Are you struggling to give and receive affection from your partner?Topics in this episodeSteps to create security in challenging momentsHow to build an "emotional bank account" for complex momentsThe importance of creating emotional connections with your partnerHow to create interactions with your partner that fosters deeper connectionEmail us -- info@relationshiprenovation.com with any questions or topics for future episodesTo learn more about our online program that helps couples improve their relationship and embark on a journey of self-discovery and intimacy building, click this link ------------> Purchase Relationship Renovation at Home Online CourseSupport this podcast at — https://redcircle.com/he-said-she-said/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
“Remember the prospect is a person. Do not talk AT them; talk TO them,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).I asked our latest guest how she keeps the focus on the prospect as a person, and she shared examples ranging from A/B testing of CTA buttons to picking the brains of the person sitting next to her on an airplane.Listen to my conversation with Lauren Gumport, VP of Communications & Brand, Faye (https://www.withfaye.com/) and hear lesson-filled stories to spark your next great marketing campaign or career idea.Gumport has managed teams of 10+ and million-dollar budgets and has over a decade of experience in launching high-growth startups to global audiences.Faye has pulled in $8 million in a seed-funding round led by Viola Ventures and F2 Venture Capital. Also participating was former NBA player Omri Casspi.Stories (with lessons) about what she made in marketingTake others' suggestions into account, with the understanding that you're the pro in your field and have the final say.Being successful doesn't correlate with how many hours are spent in the office nor does it mean compromising on your work/life balance.Just because others don't get it, it doesn't mean you should stop.When things go wrong, it's an opportunity.Don't spray and pray.If you're not embarrassed about the first iteration of the product you put out, then you're doing it wrong.Related content mentioned in this episodeMarketing Career: What you need to understand at each step of the job seeker's journey (even if you're not looking) (https://www.marketingsherpa.com/article/how-to/job-seekers-10-step-journey)Does Your Marketing Copy Have Earfeel? (https://sherpablog.marketingsherpa.com/copywriting/does-your-marketing-copy-have-earfeel/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newslettersGet more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
When we created a free digital marketing course, Flint McGlaughlin put the focus on the marketer before teaching anything about the marketing, even including The Marketer's Mindset Checklist (https://meclabs.com/course/the-marketers-mindset-checklist/) to help prepare the marketer. So, when my latest guest shared this lesson – don't be the manager you want for yourself; be the manager your people want and need – I had to ask her what her team needed to prepare for successful marketing campaigns. “When we're all working on one big problem, we do spend a lot of time just making sure that we're vulnerable, that we feel collaborative, that no idea is stupid. Before we even start to think about the guest and what the problem may be, we do spend a lot of time with each other just talking through what a possible challenge is and do you feel like you're working on the things that you can control and just spending some time giving people context before you attack the big problem. It has been very helpful for us.”This is just one of the lessons you'll hear from our latest guest – Edithann Ramey, CMO, On The Border Mexican Grill & Cantina (https://www.ontheborder.com/). Ramey has managed teams of 40+ and $150 million worth of marketing dollars. On The Border is a 40-year-old restaurant brand with 115 locations in 29 states and Asia and $361 million in annual revenue. The brand is owned by Argonne Capital Group.Listen to our conversation using the embedded player below or click through to your preferred audio streaming service.Stories (with lessons) about what she made in marketingSometimes you have to throw the business model out.Don't be the manager you want for yourself; be the manager your people want and need.Pick people you would be friends with outside of work.The joy of working in a fast-paced industry.Ditch the “to do” and focus on doing the activities that drive the desired results.Build each other up.Related content mentioned in this episodeMarketing Careers: Why marketers and media professionals must never lose their wild spark (https://sherpablog.marketingsherpa.com/marketing-careers/media-professionals-wild-spark/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
“Nouns form the substance of appeal,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/).I love this lesson because as marketers, if we're not careful, we'll focus too much on the adjectives and the adverbs. The flowery language. The hype.Instead of clear communication.And it goes along with a lesson our latest guest discovered when approving TV commercial concepts from her agencies – keep it simple.This is just one of the stories you'll hear from our latest guest – Jeannie Assimos, Head of Content and Communications, Way.com (https://www.way.com/). Assimos manages a team of 20 people in the United States and India. Way.com is a financial platform for cars with $200 million in forecasted annualized revenue for 2022 and has served 6.5 million customers to date.Stories (with lessons) about what she made in marketingSome lessons from Assimos that emerged in our discussion:Trust your instincts.Keep it simple.Authenticity works.Adaptability is important.Tenacity.Make a U-Turn when necessary.Related content mentioned in this episodeNot Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (podcast episode #11) (https://www.marketingsherpa.com/article/interview/revenue-growth-podcast)“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand's content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Marketing Storytelling Examples: How 3 brands told their stories (with results) (https://www.marketingsherpa.com/article/case-study/marketing-storytelling)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Join me as I sit down with Rabbi A.Y. Weinberg. Rabbi A.Y. Weinberg's (A.Y.) work with Jewish youth spans over three decades. Prior to founding Project Extreme in 2001, A.Y. served as the Regional Director for the Greater Midwestern Region of National Conference of Synagogue Youth (NCSY) for over 19 years. During his tenure, A.Y. and his staff created and implemented hundreds of diverse programs for unaffiliated Jewish teenagers, with 1100 annual attendees. Programming included retreats, cross country trips, summer programs, weekend activities, Shabbat and daily prayer services, and mentoring programs.A.Y. earned his rabbinic ordination from Yeshiva Gedola Merkaz Hatorah of Montreal. A.Y. is a recognized leader in informal Jewish education, specializing in outreach/ inreach, experiential and outdoor education.To learn more about Project Extreme please visit their website at https://projectextreme.org/.For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=enBuzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
“Marketing is no longer a creative (-only) job,” our latest guest says.I have lived this lesson as well. I started my career as an advertising copywriter, writing print ads that appeared in newspapers like The Wall Street Journal. Yes, we got overall results, like how many times we made the phone ring.But fast-forward to today. When I watch our free course about creating and optimizing high-converting webpages (https://meclabs.com/course/), I am struck out how granular the data about creativity is now. Which headline worked best. Which CTA. And on and on.When I asked our guest how he used data to inform the creative process, he said he always looks to three sources:His team's talent – what the marketer's gut tells them will work best His customers' opinions – from focus groups, surveys, etc. His customers' behavior – while the first two inform creative directions, the ultimate data comes from A/B testing on real-world behaviorThis is just one of the lessons you'll learn from our latest guest – Julien Rio, Assistant Vice President, International Marketing, RingCentral (https://www.ringcentral.com/). Rio manages a team of 40 and a several-million-dollar budget. RingCentral is a publicly traded company with $2 billion in revenue.Some lessons from Rio that emerged in our discussion:Marketing is no longer a creative (-only) job.Having startup experience is incredibly valuable.Don't set yourself strict career goals – learn how to uncover and seize opportunities.Take risks, fail early and learn fast. Share your knowledge to elevate your people.Marketers aren't so different from actors.Related content mentioned in this episodeMarketing Careers: Why marketers and media professionals must never lose their wild spark (https://sherpablog.marketingsherpa.com/marketing-careers/media-professionals-wild-spark/)Marketing Research Chart: Does a good customer experience really affect business success? (https://www.marketingsherpa.com/article/chart/how-customer-experience-affects-business)Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (podcast episode #30) (https://www.marketingsherpa.com/article/interview/healthcare-marketing-leadership)Advertising and Brands: Details matter, know when to quit, …be nice (podcast episode #27) (https://www.marketingsherpa.com/article/interview/advertising-and-brands)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Rabbi Shaya Kohn is the founder and director of Ahavas Chaim in Baltimore. Rabbi Kohn epitomizes the essence of the organization wiith his innate, genuine love for people that transcends reality. This exceptional character trait permeates every one of his actions and endeavors. Long before Ahavas Chaim's formal incorporation in 2019, Rabbi Kohn provided a myriad of services and support for Baltimore's Jewish teens and young adults.For more information on Ahavas Chaim check out their website https://ahavaschaim.org/For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=en Buzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
“Form a cohesive picture of value,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).Not only can that approach help you get more “yes” answers to your conversion goals, it can help you judiciously use the word “no” as well, a topic I discuss with the latest guest on the How I Made It In Marketing podcast.You can hear that conversation, filled with lesson-filled stories from her career, in my discussion with Ariel Glassman, Director of Marketing, Sage Communications (https://www.aboutsage.com/). Glassman has worked in small businesses in the federal government marketing space for 20 years and has worn many hats in her career.Stories (with lessons) about what she made in marketingHumble leaders provide more than expertise and direction.Successful business happens when the focus is on relationship building, not the transactions. Plus, it's much more rewarding and fun! Don't hesitate to say ‘yes' when presented with a cool, unique opportunity (carpe diem).Flexibility and agility are key components of a successful collaboration.Be aware of your limits; challenge them; push them; know when to say ‘no' – especially when you have people on your team who specialize in the tasks that need to be done.Trust your gut and have patienceRelated content mentioned in this episodeMarketingSherpa (https://www.marketingsherpa.com/)How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)Social Media and Content Marketing: Don't expect the world to find you (https://marketingexperiments.com/social-marketing/social-media-content-marketing)Public Relations: The best press release is no press release (https://sherpablog.marketingsherpa.com/pr-fame-communications/public-relations/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Rabbi Charlop has been teaching for the last 40 years. For the last 25 of those years Rabbi Charlop has been a Rebbi at Neveh in Telz Stone a yeshiva for young men that are struggling with different issues. Rabbi Charlop is a noted author, mechanech and marriage counselor. Most recently Rabbi Charlop has founded Genesis, a treatment center in Israel that deals with mental health issues and addiction treament. To learn more about Genesis Treatment please visit their website at https://www.genesisisrael.com/To reach Rabbi Charlop you can email him directly at rabbicharlop@genesisisrael.com or via Whatsapp at 972-58-768-5767.For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=en Buzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
“There is a difference between doing things right and doing the right thing.” Flint McGlaughlin shared that strategy maxim in Customer-First Objectives Application Session: See real webpages optimized for marketing conversion (https://meclabs.com/course/sessions/customer-first-objectives-application-session/) and it got me thinking about the marketer's role in the organization while reading over the podcast guest application from our latest guest.When reading about pivoting a startup to do the right thing earlier in her career, I wanted to know how that experience helped her focus the larger companies she worked in do the right thing as well, a challenge many marketing leaders face while filling a key role in the organization – being the advocate for the customer. You can hear the answer to that question, along with plenty of lesson-filled stories, from Kristin Russel, Chief Marketing Officer, symplr (https://www.symplr.com/).The enterprise healthcare operations software and services company is backed by Clearlake Capital, which currently has $60 billion of assets under management, and Charlesbank Capital Partners, a private investment firm that has raised $15 billion. In her role as CMO, Russel manages 16 agencies in the content and creative lines, seven in marketing. She also manages relations with 230 vendors and partners.Stories (with lessons) about what she made in marketingTake chances, be prepared to fail, and pivotWalk your own pathTake care of yourselfBuild communities, not a customer listTransparent leadership with a first-team mindset Unvarnished truth leads to powerful solutions and better collaborationRelated content mentioned in this episodeHow I Made It In Marketing podcast (https://marketingsherpa.com/podcast)Marketing 101: What is funnel creation? (https://sherpablog.marketingsherpa.com/website-and-landing-page-design/marketing-101-funnel-creation/)Brand Marketing: Look in people's closets (podcast episode #18) (https://www.marketingsherpa.com/article/interview/brand-marketing)How to authentically build communities, from the co-founder of Reddit (https://marketingexperiments.com/social-marketing/authentically-build-communities)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
It is a beautiful thing to do life with your loved ones while impacting the world. In this episode, I had the pleasure of chatting with Psyche Terry, CEO and Founder of Urban Hydration, a Black and family-owned beauty brand. Thirteen years ago, Terry and her college sweetheart, now husband, Vontoba, decided to create a solution to address their struggles with dry skin and hair. Their solution was Urban Hydration, effective and affordable clean beauty products. Terry started off by selling her products in church parking lots, and today, Urban Hydration is sold in more than 30,000 retail stores.For Terry, Urban Hydration is more than a business, it is also an avenue to give back and one of Urban Hydration's most significant milestones was building clean water drinking wells for communities in Kenya.This episode will equip you with the wisdom to live a full life while chasing your dreams. Tune in and discover how to leverage relationships and partnerships for success in business and life.For the full show notes, visit our website: https://www.blackonshelf.com/episodesTo connect with Urban Hydration:Visit the Urban Hydration website: https://www.urbanhydration.com/Follow Urban Hydration on Instagram: https://www.instagram.com/urbanhydration/Follow Urban Hydration on Twitter: https://twitter.com/urbanhydrationFollow Urban Hydration on Facebook: https://www.facebook.com/UrbanHydration/Follow Urban Hydration on TikTok:https://www.tiktok.com/@urbanhydration?lang=enConnect with Black on Shelf:Follow BOS on Instagram: https://www.instagram.com/blackonshelf/Connect with BOS on Linkedin: https://www.linkedin.com/company/black-on-shelf/Connect with Tenaj on LinkedIn: https://www.linkedin.com/in/tenajfergusonFollow BOS on Facebook: https://www.facebook.com/Blackonshelf/Visit the Black on Shelf website: https://www.blackonshelf.comWatch the full interview on Youtube: https://youtu.be/HSGk2YHIYOE
Our latest podcast guest discusses balancing the art and science of marketing.But I asked her a deeper question as well – what about philosophy in marketing? After all, our free digital marketing course is called Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/).You can hear the answer to that question, along with plenty of lesson-filled stories, from Emily Campbell, Chief Marketing Officer, Infinite Electronics (https://www.infiniteelectronics.com/) (a Warburg Pincus portfolio company). Warburg Pincus is a global private equity firm with $85 billion in assets under management. Campbell manages a 40-person team and a $30 million marketing budget.Lessons (with the stories of how she learned them) we discussedBalance the art and science of marketingGet out of your comfort zoneFirst team firstChallenge your team and help them growIt's hard to be simpleBalance an extremely successful career with a really interesting lifeCoaching and mentoring can help people grow in their current roles but also help them plan for their future career – even if it is not with their current place of employmentGo into a meeting with a high-level story – never the detailsRelated content mentioned in this episodeNFTs For Brands: It's OK to say no, always be a student, don't resist change (podcast episode #26) (https://www.marketingsherpa.com/article/interview/NFTs-for-brands)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
“Structure an engagement continuum that attracts people with varying degrees of motivation,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage [https://meclabs.com/course/sessions/above-the-fold-psychology/].In our latest episode, our guest shared the engagement continuum she has crafted for her company's very complex product – a full-stack machine learning operation system. I hope you get ideas for creating an engagement continuum for your own offering from this discussion, no matter how complex or straightforward it is.That guest is Maya Perry, Marketing Director, cnvrg.io [https://cnvrg.io/] (an Intel company).Editor's Note: Unfortunately, there is a few minutes of static-y audio here and there in this episode, but stick with it. It doesn't last long. "Lo Nora" (you'll understand that reference when you listen to the episode).Stories (with lessons) about what she made in marketingHow to build a marketing program from 0 to acquisition – strategize, prioritize, and put in the hard workHow to build content when no one understands your field – expert guestsB2B buyers are people, too! Be BOLDLearn as you goRoll with the punchesRelated content mentioned in this episodeMomentum Marketing: How to get the ball rolling toward a purchase decision [https://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/momentum-marketing-toward-purchase-decision/]The How I Made It In Marketing podcast from MarketingSherpa [https://www.marketingsherpa.com/podcast]Negative Lifts: Turning a 25% loss into a 141% increase in conversion [https://www.marketingsherpa.com/video/webinar/negative-lifts-increase-conversion]The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) [https://www.marketingsherpa.com/article/interview/long-term-growth-business]About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Join me as I sit down with my mentor Dr. Trish Attia. Patricia R. Attia, Phd., LCSW is the co-President of the board for Our Place. Her private practiceis located on the Upper West Side of Manhattan. She is a Somatic IFS practitioner and trainer.Prior to her work with the Orthodox community, she lectured and set up trauma and addictionprograms across the country. Her two favorite things are her grandchildren, Revi and Asher Lev.For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=en Buzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
We recently launched a free digital marketing course – Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/). And here's one thing I've noticed…even the most experienced executive makes a mental shift when taking a course – from decision maker to student. From the one dishing out the advice to someone malleable and open to expanding their knowledge base.Marketers and entrepreneurs need to make this mindshift throughout our careers – a lesson our next guest discovered when entering the ecommerce space many years ago and again more recently while launching a startup in the NFT industry. “Always be a student,” he says.You can hear the story behind this lesson – and many more lesson-filled stories – from Frank Weil, Founder & CEO, Myntr (https://www.myntr.io/), in our latest episode.The team Weil manages at Mynter consists of 10 people and two agencies. And Myntr itself is an agency for Advertising Week and Nathan's Hot Dog Eating Contest.Some lessons from Weil that emerged in our discussion:Find great mentors for all aspects of your life.Do not resist change.Always be a student. The best opportunity with the wrong leader is a painful uphill journey, but with the right leader/partner, a tough task is achievable. It is ok to say no! One-third of your revenue goes to expenses, one-third goes to people/payroll, and the other one-third goes to profit. Related content mentioned in this episodeScaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) (podcast episode #1) – Whitney Hill, Co-Founder and Head of Business Operations & Development, Snap ADU (https://www.marketingsherpa.com/article/interview/scaling-podcast)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Our next live workshopJoin us for our next live workshop – Boost conversion. Learn from 150+ CTA experiments. (https://sharpspring.meclabs.com/boost-your-conversion-august-10-workshop?utm_source=site)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Join me as I sit down with my good friend Shmulie Brown. Shmulie is a licensed therapist who resides in Passaic, NJ. He is the assistant coordinator of a clinical case management program servicing individuals in the forensic population who have major psychiatric disorders. He also sees youth and adolescents privately for therapy. Shmulie graduated from Touro College with a Bachelors in Psychology and a Masters in Mental Health Counseling; he is also a certified alcohol and substance abuse professional, receiving credentialing from the Israel Certification Board of Addiction Professionals. Shmulie is one of the cofounders of the Passaic Chill, and has been working with at-risk youth since 2006.Shmulie can be reached at (973) 798-1154 or lpcabrown@gmail.comFor more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=en Buzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
“You need to commit yourself to mastering you art,” Flint McGlaughlin teaches in High-Converting Landing Page: If you don't ask this question you will never maximize conversion (https://meclabs.com/course/sessions/high-converting-landing-page/). So true. Here's one way to do that.In my most recent podcast discussion, my guest shared a simple methodology she uses (I'm not one for hyperbole, but frankly it was a life-changing methodology) to help her get the time to focus on what is most important – both at work and at home.You can hear the story behind that methodology from Tiffany Grinstead, Vice President of Personal Lines Marketing, Nationwide (https://www.nationwide.com/).The insurance and financial services company is #80 on the Fortune 500 with $47 billion in revenue. Grinstead is in charge of all marketing for the personal lines business, sitting in the cabinet of the Personal Lines president. She manages a team of 20, works in a matrixed organization with additional resources, and personally manages a direct budget of $20 million.Stories (with lessons) about what she made in marketing and the people she made it withMake your mistakes as fast as you can.Employ a triage method – should, could, must.Data tells stories if you listen closely.People won't put you there until they see you there.Define your relationships for yourself. Think like a business leader. Related content mentioned in this episodeHow to overcome 9 common marketing and web design mistakes (https://marketingsherpa.com/article/case-study/overcome-common-marketing-web-design-mistakes)Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)– Discussion with Michael Diamond, Academic Director and Clinical Assistant Professor in Integrated Marketing and Communications, NYU School of Professional StudiesA/B Testing for Fun and Profit [Subject Line Writing Contest] (https://marketingexperiments.com/a-b-testing/copyblogger-subject-line-contest)Gaining Business Leader Buy-in: 7 CEO personas (https://sherpablog.marketingsherpa.com/marketing/seven-ceo-functional-personas/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
The tale of two soles colliding. Meet Shmuel a musician and clothing designer living in Jerusalem . I hope you enjoy! For more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=en Buzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Join me as I sit down with my good friend Meir Kay. Meir Kay is a filmmaker, public speaker and a social good activist best known for his social media content which has amassed over a billion views and impacting millions of people around the world. He is the author of a new children's book called- A kids book about Optimism and is the host of The Great Day podcast - a podcasted devoted to breaking down stigmas. inspiration, motivation and mental health.The Great Day Podcast: https://open.spotify.com/show/46FFQZCHHyCPrQRe2i8APp?si=Ko7sVpqqTLegB_p0JgG3fA&utm_source=copy-linkFor more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=en Buzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
In this episode, I had the pleasure of chatting with Calvin Quallis, Founder and CEO of Scotch Porter, a men's personal care brand. His journey to entrepreneurship can be traced back to his childhood working with his mom who owned a one-stop-shop featuring a beauty parlor, barber shop, and a beauty supply store. He credits the long hours spent doing chores in his mother's shop as a foundation for what he currently does. After college, while working at a job he didn't enjoy, he had the brilliant idea to start a one-of-a-kind barbershop. It was like deja vu! He remembered how customers would come into his mother's shop and leave feeling better about themselves. Calvin recreated that experience through his barbershop by providing a community hub for men and creating products that met their personal care needs. This episode is loaded with wisdom that will inspire you to step out in faith and go for your dreams!For the full show notes, visit our website: https://www.blackonshelf.com/episodesTo connect with Scotch Porter:Visit the Scotch Porter website: https://www.scotchporter.com/Follow Scotch Porter on Instagram: https://www.instagram.com/scotchporter/Follow Scotch Porter on Twitter: https://twitter.com/scotchporterFollow Scotch Porter on Facebook: https://twitter.com/scotchporterFollow Calvin on Instagram: https://www.instagram.com/calvin_quallis/Connect with Calvin on LinkedIn: https://www.linkedin.com/in/calvinquallis/Connect with Black on Shelf:Follow BOS on Instagram: https://www.instagram.com/blackonshelf/Connect with BOS on Linkedin: https://www.linkedin.com/company/black-on-shelf/Connect with Tenaj on LinkedIn: https://www.linkedin.com/in/tenajfergusonFollow BOS on Facebook: https://www.facebook.com/Blackonshelf/Visit the Black on Shelf website: https://www.blackonshelf.comWatch the full interview on Youtube: https://youtu.be/GDro2kVyo5Y
“Don't ask before you have communicated enough perceived value,” Flint McGlaughlin taught in Customer-First Objectives: Discover a three-part formula for focusing your webpage message (https://meclabs.com/course/lessons/customer-first-objectives/).This is true in our marketing, but it is also true in how we handle ourselves in our careers, as this episode's podcast guest summed up well with the lesson, “Always give something before you expect something.”You can hear the story behind that lesson in this episode from Sarah Bennight, Director of Marketing for the Communication Solutions service line of Stericycle (https://www.stericycle.com/en-us). Stericycle had $2.6 billion in revenue in 2021. Bennight manages a $1 million budget, six direct reports, and three agencies.Stories (with lessons) about what she made in marketingSome lessons from Bennight that emerged in our discussion:Your brand promise is everything. Never underestimate the power of a great project manager. Have a plan, but don't be afraid to blow it up when the market/target needs shift. Not all marketing metrics are equal. Show leadership a story, not raw data. Always give something before you expect something.Find your joy.You can have it all.Related content mentioned in this episodeMarketing Chart: The importance of making the right promise with your marketing (https://www.marketingsherpa.com/article/chart/make-the-right-promise) Headline Writing: 6 before and after headline examples with results to help improve your copywriting (https://www.marketingsherpa.com/article/case-study/headline-writing-6-before-and-after-headline-examples-with-results)Four Techniques to Improve Analytics Based on Customer Knowledge (https://www.marketingsherpa.com/video/webinar/four-techniques-to-improve-analytics)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
Join me as I sit down with my good friend Meshulam Tauber for a very special episode to commemorate the first Yartzeit of Meshulam's nephew Ari Fried zt"l. This episode is Lzecher Nishmas Ahron Ben Moshe Nesanel ZT'LFor more episodes check us out on....Spotify https://open.spotify.com/show/2aPCiuzsIoNKYt5jjv7RFTApple Podcasts https://podcasts.apple.com/us/podcast/brainstorm-with-sony-perlman/id1596925257YouTube https://www.youtube.com/channel/UCe0UpNhJMB7ORkqSYHqXYKgInstagram https://www.instagram.com/brainstormwithsony/?hl=en Buzzsprout https://www.buzzsprout.com/1872993/episodesTo learn more about Our Village Sober Living please visit our website at https://ourplaceny.org/our-village/ or email us at Office@OurVillageNY.org
Failure is never the end. You can turn losses into wins.In today's episode, I chatted with Brianna Arps, Founder of MOODEAUX, a clean luxury fragrance label that combines scent and skincare. After being unexpectedly laid off from her dream job as a journalist, Brianna was depressed. Life as she knew it took a drastic turn, and she turned to a daily self-care routine of applying fragrance to uplift her and ease her stress.During her routine, she realized that putting on perfume always made her feel better. The simple whiff of a familiar fragrance served as a friendly reminder that she was still worthy! Brianna's discovery led her to research the connection between scents, memory, and emotions. From her research, she noticed two gaps: there weren't many Black founders in the fragrance industry, and there was limited information about the connection between scent and its impact on emotions. This episode will inspire you! You will learn about the power of connecting with your consumers, making your skills transferable, and making the best of disappointments.For the full show notes, visit our website: https://www.blackonshelf.com/episodesTo connect MOODEAUX:Visit the MOODEAUX website: https://moodeaux.com/Follow MOODEAUX on Instagram: https://www.instagram.com/moodeauxofficial/Follow MOODEAUX on Twitter: https://twitter.com/MOODEAUXFollow MOODEAUX on Facebook: https://www.facebook.com/MOODEAUXOfficial/Follow MOODEAUX on LinkedIn: https://www.linkedin.com/company/moodeaux/Follow Black in Fragrance: https://www.instagram.com/blackinfragrance/ Follow Brianna on Instagram: https://www.instagram.com/briannaarps/Connect with Black on Shelf:Follow BOS on Instagram: https://www.instagram.com/blackonshelf/Connect with BOS on Linkedin: https://www.linkedin.com/company/black-on-shelf/Connect with Tenaj on LinkedIn: https://www.linkedin.com/in/tenajfergusonFollow BOS on Facebook: https://www.facebook.com/Blackonshelf/Visit the Black on Shelf website: https://www.blackonshelf.comWatch the full interview on Youtube: https://youtu.be/dQ_WufQns8Y
“If the marketer does not know where to focus; then the prospect will not know where to focus,” Flint McGlaughlin taught in Customer-First Objectives Application Session: See real webpages optimized for marketing conversion (https://meclabs.com/course/lessons/customer-first-objectives-application-session/).To help drive home this lesson for you, we found a great story of relentless focus from our next podcast guest. While at PayPal, he made it his mission to develop programs that would educate new customers about the product, and it took two years of relentless focus before his efforts paid off. It's all too easy for marketers to chase the newest, shiniest object, so we wanted to inspire you with this story of enduring tenacity.And that's just one of the lesson-filled stories you'll hear from our latest podcast guest – Dhiraj Kumar, Chief Marketing Officer, Dashlane (https://www.dashlane.com/). Kumar manages a team of 40 at the software company.Stories (with lessons) about what he made in marketingTenaciously focus on a few things until you solve them. Be purposeful in creating and encouraging serendipity.Marketing is a craft that requires multidimensional thinking.Create space for failure.Approach customers like an engineer and solve their problems.Related content mentioned in this episodeThe Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) – https://www.marketingsherpa.com/article/interview/long-term-growth-businessHow I Made It In Marketing podcast – https://marketingsherpa.com/podcast – “When you mess up you think you are the only one messing up, right? It's amazing. And I love your podcast because you hear all these stories and like, that's what I went through. And there is something special about as a marketing community, commiserating and kind of sharing stories and kind of seeing we all have been through that journey,” Kumar said. About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course – https://meclabs.com/course/Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
“A value proposition focuses on a specific customer segment,” Flint McGlaughlin taught in Value Proposition Definition: Optimize your conversion rate with this powerful question (https://meclabs.com/course/lessons/value-proposition-definition/). I thought of this lesson while our latest guest talked about how he learned to ruthlessly prioritize. When I asked what role customer segmentation plays, he replied, “Absolutely. You're spot on, because the way that we look at it is – who are the people that we want to talk to…”You can hear the full conversation below with Francois-Xavier Reodo, Chief Marketing Officer for North America, Capgemini Invent (https://www.capgemini.com/about-us/who-we-are/our-brands/capgemini-invent/). Capgemini Invent, and its recently acquired frog design studio, are the innovation brands within Capgemini, a technology services and consulting company with €18 billion in revenue, 340,000 employees, and operations in 50 countries.You can listen using the embedded player below or click through to your preferred audio streaming service.Stories (with lessons) about what he made in marketingSome lessons from Reodo that emerged in our discussion:Always have fun.Build communities and coalitionsRuthlessly prioritizeAt no point in your career does anyone tell you “Now you can start making decisions.” You are powerful. Related content mentioned in this episodeCustomer-First Marketing Strategy: The highest of the five levels of marketing maturity – https://sherpablog.marketingsherpa.com/b2c-marketing-2/5-levels-marketing-maturity/MarketingSherpa Customer Satisfaction Research Study – https://marketingsherpa.com/freestuff/customer-first-studyCreative Marketing: Does it all make sense? (Podcast Episode #19) – https://www.marketingsherpa.com/article/interview/creativeAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course – https://meclabs.com/course/Live eventGet more inventive marketing ideas. Join the MarketingSherpa and MECLABS Institute team on June 29th at 3 pm EDT for Buyer Psychology: Learn the 4 best ways to increase the power of your value proposition – https://meclabs.com/BuyerPsychologyGet more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
“The key to transformative marketing is a transformed marketer,” Flint McGlaughlin taught in Landing Page Creation and Optimization: 6 key questions to prepare the marketer (https://meclabs.com/course/lessons/landing-page-creation-and-optimization/). My latest guest made a hugely transformative change, rebranding her company from General Electric. Imagine having to rebrand from one of the most legendary brands of all time – Thomas Edison, Menlo Park, the light bulb, the Carousel of Progress at Tomorrowland, “We Bring Good Things to Life,” and on and on.So I had to ask her – what did you have to transform in yourself to make this major marketing transformation possible?Hear that story, and so much more, in my discussion with Meghan Gainer, Vice President of Marketing and Communications, DSD Renewables (https://dsdrenewables.com/).DSD was formerly known as GE Solar and is now owned by BlackRock Real Assets. Gainer has managed budgets from $1 million to $10 million and teams from three to 15 people.Stories (with lessons) about what she made in marketingPut stock in your own brandWhen no one is raising their hand for something that can make an impact, raise your handCustomer experience and feedback are vital to successYour company is not your advocate, you need to advocate for yourselfAppreciate your employees – let them challenge themselves, provide feedback and grow…even if it means you're going to lose them.When you find people you work well with, stick together and you'll always enjoy what you do.Related content mentioned in this episode Customer-First Marketing: The customer is always right … but not always right for your company (https://sherpablog.marketingsherpa.com/b2c-marketing-2/customer-is-always-right-but-not-always/) The Indefensible Blog Post: Forget Charlie Sheen, here are 5 marketing lessons from marketers (https://sherpablog.marketingsherpa.com/marketing/marketing-lessons-peers/) Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)14 Strategies for Hiring and Retaining Marketing Professionals (https://www.marketingsherpa.com/article/case-study/marketing-hiring)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
“Beware of going wide with your marketing before going deep with your thinking,” Flint McGlauglin taught in What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/)This episode's guest told our host a story about launching an ecommerce store that was the perfect illustration of Flint's teaching. He put it this way – “Get scalable fulfillment in place before you generate demand.” In other words, go deep before you go wide.That's just one of the lesson-filled stories you'll hear in this episode from Chad Brown, CMO, JC Hospitality – owner/property manager of Virgin Hotels Las Vegas (https://virginhotelslv.com/).The hotel is part of the Curio Collection by Hilton and has a Mohegan Sun Casino. JC Hospitality is a joint venture between Bosworth Hospitality Partners LLC & Juniper Capital Partners. Brown manages a marketing budget of about $7 million dollars with 10 direct reports & 5 agencies.Stories (with lessons) about what he made in marketingSome lessons from Brown that emerged in our discussion:Understand the “why” behind any current program, process, or structure before you make significant changesGet scalable fulfillment in place before you generate demandAllow for customization while maintaining brand standards & servicesHave a Gumby attitude during launchMarketing decisions have a ripple effect on the entire organizationBe self-aware of how others perceive you, or more importantly, your delivery of information. A positive attitude can be viral in any settingRelated content mentioned in this episode Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/) Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) (https://www.marketingsherpa.com/article/interview/scaling-podcast) What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/) World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (https://marketingsherpa.com/article/interview/consumer-retail-brands)Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast) About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters
“People don't buy from websites; people buy from people.”That quote is from Flint McGlaughlin in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/lessons/website-wireframes/).And it's true of your advertising and marketing as well. Which is what stuck out to me in the podcast guest application from our latest guest. He said, “if you don't like it, nobody else will.” I hear that as bringing humanity to your marketing, and not taking a “we'll fool them” approach to your brand's relationship with its customers. I hear it as, “If you don't put some element of yourself in your work, nobody else will really engage with it on a human level.”It got me thinking – musicians, novelists, comedians, and other artists pour themselves into their work. Why shouldn't marketing and advertising creatives?That is just one of the insights our guest latest guest sparked in me. Listen now and see what ideas he will spark in you. Carlo Cavallone is the Global Chief Creative Officer and Partner at 72andSunny (https://www.72andsunny.com/), an agency owned by Stagwell. As part of the agency's leadership team, Cavallone helps manage the agency's global team of 400 employees.Some lessons from Cavallone that emerged from our discussion:Never, ever, ever go on a shoot without a fully approved concept.“Better is temporary.”If your client is not as ambitious as you are, you're not going to do anything great.Does it all make sense?If you don't like it, nobody else will. Finish what you started. If it's not great, it's probably bad.Related content mentioned in this episode Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (https://marketingsherpa.com/article/interview/revenue-growth-podcast)99 Problem Ideas: “Harvey Gabor (art director on Coke's iconic campaign) burned my ad concept with a lighter” (https://www.marketingsherpa.com/article/interview/99-problem-ideas-harvey-gabor-art-director-on-coke-s-iconic-campaign-burned-my-ad-concept-with-a-lighter)Transparent Marketing: Do your campaigns sound like North Korean propaganda? (https://marketingexperiments.com/e-commerce-marketing/transparent-marketing-campaigns)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
“Remember the prospect is a person. Do not talk AT them; talk TO them.” This quote comes from Flint McGlaughlin in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/lessons/above-the-fold-psychology/). And it exemplified the conversation with our latest guest, who literally went into people's homes and looked in their closets to better understand and communicate to her brand's customers. Lindsey Lindemulder is the Brand Marketing Director for Merrell (https://www.merrell.com/US/en/home), where she manages a team of five. The hiking footwear and outdoor gear company is a wholly owned subsidiary of shoe industry giant Wolverine World Wide. Some lessons from Lindemulder that emerged from our discussion:“There is only one way to eat an elephant: a bite at a time.”Strong customer insights are the foundation of great creative.Look in people's closets.Mindfulness at work is essential.Woman can and should be in leadership positions. Work hard, do cool shit, and be humble. Related content mentioned in this episode Corporate Creativity: Managing your marketing team (and career) to balance innovation and execution (https://sherpablog.marketingsherpa.com/marketing/corporate-creativity-jeff-stibel-lisa-nirell/)Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb (https://sherpablog.marketingsherpa.com/consumer-marketing/challenge-marketing-status-quo/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Join us for our next interactive session from the course on Wednesday, June 1st, 2022 – How to Craft Your Value Proposition: A live, working session with Flint McGlaughlin (https://meclabs.com/course/how-to-craft-your-value-proposition/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
We talked about the top controversial episodesTo listen to the full episode:1. Episode 080 https://www.calledbygodpodcast.com/080-stolen-innocence-part-1/2. Episode 082 https://www.calledbygodpodcast.com/082-stolen-innocence-part-2/3. Episode 084 https://www.calledbygodpodcast.com/084-stolen-innocence-part-3/A Call to SalvationSupport the show
“Trust yourself.” That is a key lesson shared by our latest guest, an academic leader. And really, that is the goal of education, right? To build your capacity, so you can trust yourself to effectively execute. We also believe in the importance of capacity building for entrepreneurs and marketing professionals. For example, we provide free marketing thought tools (https://meclabs.com/course/tools/) – simplified frameworks to help spark your next great marketing campaign. We call them “thought tools” because they help spark your ideas and insights, so you can trust yourself instead of trusting some tools' secret AI to magically provide the answer. “Trust yourself” is just one of the lessons shared by Michael Diamond (https://www.linkedin.com/in/michaeldiamond/), Academic Director and Clinical Assistant Professor in the Integrated Marketing and Communications Department (https://www.sps.nyu.edu/homepage/academics/divisions-and-departments/division-of-programs-in-business/integrated-marketing.html), New York University School of Professional Studies, in our latest podcast episode. Diamond supports over 1,000 graduate students and more than 200 faculty members at NYU.Some lessons from Diamond that emerged from our discussion:Build capabilities that endure, and not just quick fixes to near-term problems.Tackle problems with integrity, self-reflection, and some humor.Trust yourself and your instincts, especially when you feel passionate about something.Speak truth to power. Trust yourself.“We hired you because you are smart, you have our support, and we expect you can figure it out.” “It's not just the how and what of marketing and PR, but often ‘who' is in the room.”Related content mentioned in this episodeThe MarketingExperiments Quarterly Research Journal (https://marketingexperiments.com/journals/1st%20Quarter%20(2011)%20-%20MEx%20Research%20Journal.pdf)Executive Master's in Marketing and Strategic Communications (https://www.sps.nyu.edu/homepage/academics/masters-degrees/executive-masters-in-marketing-and-strategic-communications.html)Value Proposition Workshop (https://meclabs.com/services/value-proposition)Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Podcast Episode #14) (https://www.marketingsherpa.com/article/interview/franchising-and-marketing)Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://www.marketingsherpa.com/article/interview/revenue-growth-podcast) Marketing Wisdom: In the end, it's all about… (https://sherpablog.marketingsherpa.com/social-networking-evangelism-community/marketing-wisdom-last-post/)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
When managing a marketing team, success is not necessarily a straight line. No instant inputs and outputs. After all, your team isn't just filled with employees, it's filled with human beings.Complex, fallible, emotional, confusing, questioning human beings. All of us, together, experiencing the human condition while trying to be productive, together, working in an organization.I say this because, if you're not careful you might just fast forward to ramming your way through to the goal. The real challenge is to coax fellow humans along to that goal. Enabling them. Preparing them.In our free digital marketing course, we describe it this way – Website Strategies: 4 ways to prepare your marketing team to increase conversion rates (https://meclabs.com/course/lessons/website-strategies/). Not just, how to get higher conversion rates. No. Ways to prepare your team. And our latest guest manages with the same philosophy. “Pre-sell key ideas internally,” she says. “Build strong CFO relationships,” she says. Don't just charge ahead with gusto. Lay the groundwork for success.Those are just some of the lessons Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai (https://www.onescreen.ai/), shared with Daniel Burstein in our latest podcast episode. Hopkins was the Chief Marketing Officer of MarketingSherpa (https://www.marketingsherpa.com/) and sister publication MarketingExperiments (https://marketingexperiments.com/) before this podcast's host even started here, and he's been here 13 years. She's had 11 C-level or VP-level marketing roles in her career. And today Hopkins leads a team of 19 (with three more hires slated for this quarter) and manages a $6.2 million budget. In other words, she has a wealth of experience that I thought you could learn a lot from. Stories (with lessons) about what she made in marketingSome lessons from Hopkins that emerged in this discussion:Build strong CFO relationships.Pre-sell key ideas internally.Allow your team to shine.Loyalty first. Hire in batches.Remember your interns.Related content mentioned in this episodeThe Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) (https://www.marketingsherpa.com/article/interview/long-term-growth-business)Table Fries (Hopkins' podcast) (https://tablefries.com/)How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template) (https://sherpablog.marketingsherpa.com/marketing/how-to-sell-to-your-boss/)Customer Loyalty Chart: Just how big of an effect does customer satisfaction have on loyalty? (https://www.marketingsherpa.com/article/chart/loyalty-effect-customer-satisfaction)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages
“Replace the claim with the reason” – that lesson comes courtesy of Website Wireframes: See real webpages optimized for marketing conversion (https://meclabs.com/course/lessons/website-wireframes-application-session/). It's far easier to make empty claims than provide true reasons for customers to buy. Especially if you're a copywriter, designer, or junior-level brand marketer who doesn't know a compelling reason the customer should buy.But customers are far more likely to act if you provide them compelling reasons instead of empty claims.So, our latest podcast discussion did my heart some good, as Derek Detenber, Chief Marketing & Merchandising Officer, Batteries Plus (https://www.batteriesplus.com/), discussed specific stories of how he helped shape brand positioning and define the purpose of a business – leadership that can help the marketing team and supporting agencies clearly communicate a reason for customers to buy.You can listen using the embedded player below or click through to your preferred audio streaming service. First, a little background… Batteries Plus is a consumer electronic retailer with more than 700 locations.Stories (with lessons) about what he made in marketingSome lessons from Detenber that emerged in our discussion:A quality product isn't enough, you need to craft experiences.Understand the economics of the business.Don't just focus on your direct competitors. Sweat the details. Be strategically consistent and tactically agileUnderstand the purpose of the business.Leadership requires talent and passion.Related content mentioned in this episodeMarketing Budget Charts: B2B customer experience investments (plus 4 budgeting tips) (https://www.marketingsherpa.com/article/chart/marketing-budget-charts-b2b-customer-experience-investments)Market Competition 101: The 3 types of competitors to keep an eye on (https://sherpablog.marketingsherpa.com/marketing/competition-types-to-watch/)My Five Greatest Mistakes as A Leader: 30 years of painful data (that might help you) (https://sherpablog.marketingsherpa.com/leadership/5-leadership-mistakes/)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
When our latest guest told me the story of how she learned, “exclamation points are for lazy people,” it reminded me of “foster conclusions with specific, quantifiable facts” ...a lesson from Above-the-Fold Energy: How to engage the prospect's mind with a carefully crafted opening (https://meclabs.com/course/lessons/above-the-fold-energy/). Take a look at your headlines, sub-headlines, opening paragraphs and other writing you use to communicate about your business. Are you trying to force potential customers to believe it with (literal or figurative) exclamation points? Or are you helping foster conclusions by presenting information?That is an opportunity for marketing optimization Nicole Salla sparked in me during our discussion. Listen now to discover what ideas the Chief Marketing Officer of Kiddie Academy (https://kiddieacademy.com/) will spark in you.But first, a little background… Kiddie Academy has 300 locations in 33 states and DC, with 30 new locations opening this year, and Salla manages a marketing team of 20, plus agency partners.Stories (with lessons) about what she made in marketingSome lessons from Salla that emerged in our discussion:Nothing is created alone. Make others part of the discussion.To be successful in marketing, it is critical to be a skilled salesperson.LISTEN (with your ears, your eyes, and your gut).Exclamation points are for lazy people. In a world of chicken dinners, be a lobster dinner.When there is a philosopher in the room, you need to diffuse “idea grenades.” Related content mentioned in this episodeMarketing Career: How to become an indispensable asset to your company (even in a bad economy) (https://marketingexperiments.com/value-proposition/marketing-career)99 Problem Ideas: “Harvey Gabor (art director on Coke's iconic campaign) burned my ad concept with a lighter” (https://www.marketingsherpa.com/article/interview/99-problem-ideas-harvey-gabor-art-director-on-coke-s-iconic-campaign-burned-my-ad-concept-with-a-lighter)Headline Formulas: A step-by-step process for radically transforming your copywriting (https://meclabs.com/course/lessons/headline-formulas/)Search the MarketingSherpa Library (https://www.marketingsherpa.com/library) – 8,788 articles, videos, and podcasts (including 1,726 case studies)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/)
Before you optimize your marketing, you must optimize yourself. Which is why we have offered free digital marketing course sessions like The Marketer's Self Image: Three distorted concepts that are robbing your conversion results (https://meclabs.com/course/lessons/the-marketers-self-image/). This approach to self-optimization was top-of-mind as we heard lessons from our latest guest. Lessons like “you must remain wet clay” and “find intellectual inspiration.”Listen now to hear Mary Rodgers, Head of Marketing Communications, Cuisinart (https://www.cuisinart.com/), discuss the importance of a long-term approach to product and marketing strategy, along with the need to stay flexible and fresh in your approach to your brand and its customers (hence the need for self-optimization).Rodgers manages a $30 million annual budget with a staff of 20 marketing professionals. In her 26 years leading the brand's marketing, she has helped position Cuisinart as the #1 high-end housewares brand in a highly competitive industry. The brand holds the first market share position in 13 of 15 product categories, according to NPD syndicated research.Some lessons from Rodgers that emerged in our discussion:A never-give-up attitude, resourcefulness, and tenacity are some of the personal characteristics that serve you well no matter what field you are practicing inAlways focus on the needs of consumersLook for long-term growthYou must remain wet clayFind intellectual inspirationGet education through mentorshipRelated content mentioned in this episodeCustomer-First Marketing: The customer is always right … but not always right for your company (https://sherpablog.marketingsherpa.com/b2c-marketing-2/customer-is-always-right-but-not-always/)Client Pitch Call from the Maternity Ward: “That sound? Oh, you know, the sounds of Brooklyn” – Podcast Episode #8 (https://www.marketingsherpa.com/article/interview/client-pitch-call)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
You don't just start with an amazing website. Or product. Or marketing campaign. As discussed in Session #9 of MECABS free digital marketing course – Website Strategies: 4 ways to prepare your marketing team to increase conversion rates (https://meclabs.com/course/lessons/website-strategies/)– you start by preparing your team.Listen now to hear Jonathan Murrell, Co-Founder & CMO, The Escape Game (https://theescapegame.com/), discuss how his company decided on a strategy of long-term quality, prepared the team to executive on this strategy by hiring smart people and empowering them, and many more lesson-filled stories.The Escape Game has 23 locations across the United States and has served 3.8 million guests so far.Some lessons from Murrell that emerged in his discussion with Daniel Burstein:Quality is critical to the long termHire smart people and empower themLearn how to pivot your value propositionThink big and fastDetails matterAll creative processes start as ugly babiesRelated content mentioned in this episodeLanding Page Optimization: Goodbye stock photos and Happy Man, hello social media (https://sherpablog.marketingsherpa.com/website-and-landing-page-design/lpo-photo-social-media/)Why You Should Consider Customer Service to be 1-to-1 Marketing (https://sherpablog.marketingsherpa.com/marketing/customer-service-one-to-one/)Email Marketing: Why don't you want to hear from your customers? (https://sherpablog.marketingsherpa.com/email-marketing/no-reply-email-marketing-mistake/)99 Problem Ideas: “Harvey Gabor (art director on Coke's iconic campaign) burned my ad concept with a lighter” – Podcast Episode #11 (https://www.marketingsherpa.com/article/interview/99-problem-ideas-harvey-gabor-art-director-on-coke-s-iconic-campaign-burned-my-ad-concept-with-a-lighter)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
“We run the scientific method. Hypothesis. Experimentation. Observation. Analysis. Optimization,” Aron North told Daniel Burstein in our latest podcast episode. Great minds think alike. North's approach is almost identical to Step #6 of the Landing Page Blueprint (https://meclabs.com/course/blueprint/).Listen now to hear Aron North, Chief Marketing Officer and Commercial Owner, Mint Mobile (https://www.mintmobile.com/), discuss allowing for failure (when you follow the scientific method), trusting your gut, conducting a job interview with every single person coming into the marketing department, and more.Some ideas from the stories North told in this episode:– If you aren't failing, then you aren't trying hard enough – Trust your gut – Creative > Production – All great creative begins with a strong consumer insight – F.B.N.A (Free Beer No Assholes) – Fastertizing Related content mentioned in this episodeHeadline Writing: How a junior marketer beat the CEO's headline by 92% (https://marketingexperiments.com/copywriting/headline-testing)How Marketing Skills Are Helping Employee Recruitment and Satisfaction: 3 quick case studies (https://www.marketingsherpa.com/article/case-study/marketing-skills-employee-hiring)500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Podcast Episode #3 (https://www.marketingsherpa.com/article/interview/direct-mail-podcast)Creative Inspiration: 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration (https://www.marketingsherpa.com/article/case-study/9-mini-case-studies-of-creative-marketing)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
Customer-first objectives (https://meclabs.com/course/lessons/customer-first-objectives/). You may think of these three words when you hear our latest guest describe his role in the creation of the first internet banner ad (which had a clickthrough rate of … wait for it… 44%!). He described the objective behind the ad this way – create a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibility.That was one of the lessons from the stories our guest shared with host Daniel Burstein in Episode #10 of the How I Made It in Marketing podcast. Listen now to hear Joe McCambley, Chief Marketing Officer, Saatva (https://www.saatva.com/), share lesson-filled stories from his work with AT&T, Sports Illustrated, Boston Edison, Saatva, and many more brands.Lessons from this episodeOne of the most important lessons he learned as a creative person came as a result of things he DID NOT makeThere is someone to delight at the other end of every adCreate a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibilityIf you always keep your promises, you will be the kind of person people want to do business withFocus makes an ad great If you want to create and innovate, you should surround yourself with creative and innovative people Related content mentioned in this episodeMECLABS Institute Research Library (https://meclabs.com/research)Marketing 101: What is baking in? (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-is-baking-in/)Marketing 101: What are microsites? (plus 3 successful microsite examples and 2 missteps) (https://sherpablog.marketingsherpa.com/marketing/marketing-101-what-are-microsites/)Content Marketing and SEO: The world doesn't need another blog post (https://sherpablog.marketingsherpa.com/search-marketing/customer-focused-content-marketing/)Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newsletters
In today's episode:On neo-feudalism and Joe Biden's incoherent promise that America will lead the global world orderKetanji Brown Jackson is unable to define "woman" which means she's either extremely dumb or extremely dishonest, and no matter what, totally unfit for the Supreme CourtFlashback to WikiLeaks' exposure of the CIA's UMBRAGE program and the ability to leave the fingerprints of others on hacks and cyberwarfareFormer Hillary Clinton campaign manager Mark Penn becomes a neo-con warhawk and neo-con warhawk David Frum wants to wage war in service of togetherness - whatever works, so long as the global world order gets what it needs.** Due to being deplatformed by Anchor (Spotify), some listeners are having a hard time getting the podcast on Apple Podcasts and Spotify. I recommend Podcast Guru or another alternative podcast app. You can also listen here: https://www.buzzsprout.com/1950750/episodesTo support directly: ko-fi.com/imyourmoderatorbtc via coinbase: 3MEh9J5sRvMfkWd4EWczrFr1iP3DBMcKk5Merch site: www.cancelcouture.com or shop.spreadshirt.com/cancel-coutureWriting at: imyourmoderator.substack.comFollow the podcast info stream: t.me/imyourmoderator or on Truth Social, Gab, or Gettr @imyourmoderatorSupport the show (https://www.ko-fi.com/imyourmoderator)
In today's episode:After all the insane things our illegitimate Uniparty politicians, our media, and our fellow Americans have defended in the last few years, they're now running cover for child pornography and actual Nazis, and they still haven't thought they might be wrongKetanji Brown Jackson argues that her lenient rulings in child porn cases aren't bad because she tells all the defendants a very emotional storyKetanji Brown Jackson was the judge in the Pizzagate shooter's case, but that's probably a conspiracy theoryThe court has upheld the decision forcing Stormy Daniels to pay Trump $300,000 in court (and other) fees, finally bringing that MSM conspiracy theory to its proper conclusionThe Hunter Biden laptop and now Stormy Daniels - how can anyone still believe the Central Narrative?Forensic report #3 in Mesa County, CO provides further evidence of obvious election fraud and other election criminality in Colorado by Soros' Secretary of State Jena Griswold and others.** Due to being deplatformed by Anchor (Spotify), some listeners are having a hard time getting the podcast on Apple Podcasts and Spotify. I recommend Podcast Guru or another alternative podcast app. You can also listen here: https://www.buzzsprout.com/1950750/episodesTo support directly: ko-fi.com/imyourmoderatorbtc via coinbase: 3MEh9J5sRvMfkWd4EWczrFr1iP3DBMcKk5Merch site: www.cancelcouture.com or shop.spreadshirt.com/cancel-coutureWriting at: imyourmoderator.substack.comFollow the podcast info stream: t.me/imyourmoderator or on Truth Social, Gab, or Gettr @imyourmoderatorSupport the show (https://www.ko-fi.com/imyourmoderator)
In today's episode:Oliver Stone's "The Putin Interviews" and the similarities in how the media covers Putin and TrumpMaureen Dowd published Twilight fan-fiction in the New York Times - she's #TeamZelensky!Israel was not impressed by the comedic actor's attempt to secure weapons by comparing Ukraine's travails to the HolocaustThe comedic actor combines television networks into one platform for a "unified information policy" and bans the activities of 11 opposition parties - like any hero preserving "our democracy" would doNew polls show just how detached from reality Western consumers of mainstream culture have become.** Due to being deplatformed by Anchor (Spotify), some listeners are having a hard time getting the podcast on Apple Podcasts and Spotify. I recommend Podcast Guru or another alternative podcast app. You can also listen here: https://www.buzzsprout.com/1950750/episodesTo support directly: ko-fi.com/imyourmoderatorbtc via coinbase: 3MEh9J5sRvMfkWd4EWczrFr1iP3DBMcKk5Merch site: www.cancelcouture.com or shop.spreadshirt.com/cancel-coutureWriting at: imyourmoderator.substack.comFollow the podcast info stream: t.me/imyourmoderator or on Truth Social, Gab, or Gettr @imyourmoderatorSupport the show (https://www.ko-fi.com/imyourmoderator)
The marketer is central to the success of any organization. Which is why the very first section of the Landing Page Blueprint (https://meclabs.com/course/blueprint/), before there is any mention of anything on the landing page, is about The Marketer.Our latest guest described it this way – the five most important things in a startup or any creative process are people, people, people, market, and product.That is just one of the lessons from the stories Paul Krasinski, CEO and Founder, Epicenter Experience (https://www.epicenterexp.com/), shared with Daniel Burstein in Episode #9.Stories (with lessons) about what he made in marketingSome lessons from Krasinski that emerged in their discussion:5 most important things in a startup or any creative process – people, people, people, market, and product Collaboration – there is no place for top-down management when creating something new.Stand back and let the magic happenStories (with lessons) about the people he made it withKrasinski also shared lessons he learned from the people he collaborated with in his career:Don't take things personallyHumility and curiosityPower of relationshipsDon't act like a rock starArticles, podcasts, and a book mentioned in this episode:Content Marketing: How to help subject matter experts come up with blog topics (https://sherpablog.marketingsherpa.com/content-marketing-2/content-marketing-how-to-blog-topics/)Marketing Careers: 6 reasons to embrace a career in marketing (https://www.marketingsherpa.com/article/case-study/marketing)Forensic Reporting on Marketing Campaigns: Dig deep to replicate your successes (and learn from your failures) with marketing and sales enablement case studies (https://sherpablog.marketingsherpa.com/marketing/replicate-your-successes-with-case-studies/)The Second Mountain: The Quest for a Moral Life (https://www.penguinrandomhouse.com/books/217649/the-second-mountain-by-david-brooks/) by David BrooksDon't Give Clients What They Want: “That's also the name of a convention for adults who dress as toddlers” – Podcast Episode #6 (https://www.marketingsherpa.com/article/interview/client-management)The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4 (https://marketingsherpa.com/article/interview/customer-psychology)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher free digital marketing course – https://meclabs.com/course/
Empathy is not just the human choice, it's the right choice for business. The power that your own stories have to connect more effectively with others.These are a few of the lessons from the stories Nasya Kamrat, CEO and co-founder, FACULTY (https://www.wearefaculty.com/), shared with Daniel Burstein in Episode #8 of the How I Made It in Marketing podcast.Stories (with lessons) about what she made in marketingSome lessons from Kamrat that emerged in our discussion:Know when to ask for helpWhile in the maternity ward, Kamrat led a big pitch via video conference. In the middle of the meeting, the woman in the room next to her went into labor – alarms blaring, hospital machines beeping, people shouting and lights flashing. Of course, she couldn't mute fast enough. Everyone on the call stopped and looked at her. She responded, “oh, you know, the sounds of Brooklyn.” They all nodded like that was a totally acceptable answer and went on with the meeting. Empathy is not just the human choice, it's the right choice for business.In the early days of Covid, Kamrat had a Zoom call with a prospective client. She went into pitch mode instead of having empathy. Her agency did not get a second call.Supporting other underrepresented founders, lifting as we climbWhen she started her business 12 years ago, Kamrat and her founding partner had to make a decision – were they going to get certified as a woman-owned or a minority-owned agency? Much to their surprise, they couldn't be both. Stories (with lessons) about the people she made that marketing withKamrat also shared lessons she learned from the people she collaborated with in her career:Bill Prince, SVP of Entertainment, Holland America Line: An example of how to be authenticThe cruise line is a current and long-standing client of Kamrat's agency. Early on, Prince would get incredibly annoyed with her. She'd come up with a fancy deck in her fancy clothes and spout all the expected marketing speak. And he'd immediately tune out. The minute she started talking to him as a real person and not a client, they not only became friends but also very effective partners.Aaron Wolfe, Chief Creative Officer, Faculty: The power that your own stories have to connect more effectively with othersHearing her co-worker's story of moving out of New York City inspired Kumrat to move her family out of the city as well.Lori Spielberger Klein, Consultant, LSK Creative Connect: How to embrace empathy and humor in leadershipKamrat worked with Klein at Havas Health, when Klein was an EVP and the Director of Creative Strategy. Klein created an environment that made the creative work fun, exemplified by a New Yorker cartoon she had on her door of a bunch of brain surgeons with the caption, “hey, at least it's not advertising.”A free tool mentioned in this episode:Customer Theory: How to leverage empathy in your marketing (with free tool) (https://marketingexperiments.com/conversion-marketing/customer-theory-leverage-empathy-free-tool)Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAboutThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher free digital marketing course – https://meclabs.com/course/
This week, I’m speaking with Courtney Lanctot founder of The Unpopular Black @theunpopularblack, whose mission is to "encourage Black adventure beyond the stereotypes and narratives of what Black people ‘don’t do.'" The goal of her company is to “show a real representation of Black people adventuring and provide information on how to access outdoor spaces and adventure activities that have been white facing/focused for far too long.” Nature is a place where we can all find belonging and I believe it's essential for each of us to work towards making the outdoors feel inclusive for everyone. Courtney’s vision is so powerful and I’m so inspired by the work she is doing in the outdoor space! Resources:Braiding SweetgrassThe Unpopular BlackThe Adventure DirectoryFor full show notes, visit: www.ournaturepodcast.com/episodesTo sign up for the Our Nature Newsletter, head to: ournaturepodcast.comOn what it was like to grow up in Alaska surrounded by nature, but disconnected from itWhat nature offers usWhat inspired Courtney to start The Unpopular BlackWhy Black people don’t feel like there’s a place for them on the trailThe 3 pillars of The Unpopular BlackHow The Unpopular Black helps Black people feel safe in the outdoorsThe delicate balance of pushing yourself out of your comfort zone while also creating a foundation of safety in natureThe challenges of putting away your phone so that you can be present in natureCourtney’s struggle to be present while also capturing contentWhere to begin if you’d like to cultivate a deeper relationship with nature through adventuringHow Courtney’s relationship with nature has shifted since starting The Unpopular BlackVision for The Unpopular Black going forwardWhat Courtney is most proud ofThe Last 5 Questions
King Kong Vs Godzilla arriving in theaters. Taxes on Crypto. Lil Nas X on Montero. Should it be the artists responsibility or the parents? Bad teachers and bleachers. The kids with a porn addiction in the grade school days. Shoutout of the week:Kyles Substitute teacher and HBO MaxDeez NutsMars Perseverance RoverGoing out sad awardKyles Substitute teacher and you not listening to all of the episodesTo the drinks being emptyA certain roofing companyNew Episodes air ThursdaysFind us by going to:Facebook: TheDeadboyzPodcastInstagram: TheDeadboyzPodcastTwitter: DeadboyzPodcastTik Tok: TheDeadboyzPodcastIf you want to help support the show:Give us a like, comment, or share on social media!Leave a review wherever you listen to podcasts to help people find the show!If you would like to support the crew:Joey: Facebook: IAmJoeyAitchTwitter: JoeyAitchYouTube: Joey AitchTwitch: JoeyAitchKyle:Twitch: XxBanbuSxX
Today I speak with Julia Fraser, owner of Watts Current “brick and mortar” lighting store located in Mississauga, Ontario Canada. Julia and I talk about some of the pitfalls Interior Designers can run into when specifying lighting. Working with a knowledgable lighting supplier is liking having a “free employee” they are an extension of your design team, everyone can save time, the Designer, the Client, and the Electrician.Key Take-Aways-Make sure you establish and share your lighting budget, and be honest and realistic about your timelines, this will give the necessary requirements that your supplier needs to be made aware of to provide you with the best lighting solutions for your projects.-Electricians are not allowed to install light fixtures that are not CSA or ETL approved, very important if you order lighting online-Warranties, by working with a trusted supplier they will be able to rectify any issues on your behalf. Mentioned in this episode:Quote from Mark Twain “If you tell the truth you don't have to remember anything” https://www.csagroup.org/testing-certification/marks-labels/csa-marks-labels-north-america/https://www.intertek.com/marks/etl/Podcasts mentioned in this episode:https://www.cbc.ca/radio/podcasts/front-burner/https://www.cbc.ca/radio/podcasts/current-affairs-information/sks/https://canadiantruecrime.ca/episodesTo get in touch with Julia Fraser or her Watts Current teamhttps://www.instagram.com/wattscurrentinc/https://www.facebook.com/wattscurrentinc/ https://wattscurrent.com/
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